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Boxoffice-January.24.1953

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. . . . Paul . . The . . Marvin . . Plans MEMPHIS fl L. Pilgrim has purchased W.N.C. Theatre, Flippin, Ark., from D. D. Flippin. The new owner will book and buy in Memphis . "The Hoaxters." a 36-minute documented film again.st communism and totalitarianism, was shown to the press, radio and a group of prominent citizens by MGM at the 20th-Fox screening room. Louis C. Ingram. MGM STAND 'EM OUT with this f EXPLOITATION DOUBLE BILL ,' ATLANTA WASHINGTON, DC. /

Ezell Drive-In Circuit Arranges Plans for 1953 Season Ezell & Associates, large Texas theatre circuit, held its fifth annual convention in Galveston recently. Shown at the convention, left to right, seated: Marion Hudgins; Herman Goldstein, president, Electro- Aire Corp.; Frank Whisenant. Surf Drive-In. Port Arthur; Conley Cox, Trail Drive-In, San Antonio; Al Lipscomb, Jacksboro, Fort Worth; Eph Charninsky, San Antonio; Claude C. Ezell, president of Ezell & .Associates; Joe Dulay, Circle, Waco; Glen Stoterau, Circle, Beaumont; Mike Hopkins, Burnet, Austin, and Kenny Morris, Chief, Austin. Standing: Jimmy Harris, Hempstead, Houston; Jack Veeren, Northwest Highway, Dallas; Dave Voung, Brownsville; Dan Goodwin, Fredericksburg Road, San .Antonio; Joe DeAtley, Irvington, Houston; Kay Griffin, Pasadena, Pasadena; Earl DeVane, Winkler, Houston; Al Reynolds, vicepresident and general manager, Ezell & .Xssociates; Bobby Chambers, Belknap, Fort Worth; Hugo Plath, home office executive; Marshall Nichols, Charro and Star, Brownsville; Jeff Wolf, Gulf, Corpus Christi, and Ray Trojahn, Chalk Hill, Dallas. The circuit may add a few more drive-ins, Ezell said. GALVESTON, TEX.—The fifth annual manager.s and partners convention of Ezell & Associate.s was held at Gaidos re.staurant here recently, with President Claude C. Ezell making the opening address, despite his recent illness. Ezell reviewed the year's activities and mentioned plans for 1953, saying that a fewmore drive-ins may be added to the circuit in the coming year. He praised particular managers, who had done outstanding work. The bu.siness sessions were opened with an introduction of the managers, partners and home office officials. On the lapel name tags of each man were gold stars representing the number of conventions he had attended. A welcoming address was given by John Browning, city manager for Interstate in Galveston and active in local government. Eph Charninsky of San Antonio spoke on Savage Cousins Building Booneville, Ark., Airer OKLAHOMA CITY—Byron Savage of Century Supply here and his cousin E. W. Savage of Booneville. Ark., are building an ozoner at Booneville and by all reports the work has been jet-propelled. It seems Byron went over and for 30 minutes briefed a crew of four men, none of whom had even seen a drive-in theatre, and at 10:30 a. m. the work began. Byron reports the first ramp was built by that noon. The four men, under his personal direction, spent four hours that afternoon and four hours the next morning, and by noon of that day they had all eight ramps shaped i2600 lineal feet of ramps) for a 320-car drive-in. Used in the operation were two ten-foot caterpillai's and one pulling blade. Savage, quite proud of the record, said the eight ramps were packed down, as well as shaped in the IS'a hours. The ozoner is to open in late March or early April. No name for same has been chosen as yet. The equipment will be Century. E. W. Savage has a conventional house in Booneville now. Bronislau Kaper will compose and conduct the score for "Fame and Fortune," a Metro picture. the future leadership of the film business, pointing out the opportunities available for alert and energetic young men. He said that most of the Ezell officials were at one time employed in a minor capacity and worked their ways up through the channels and opportunities which are present today. Dave Young, partner in Brownsville, discussed drive-in business in that city, and Herman Goldstein, president of Electro-Aire Corp., discussed care of equipment. Hugo Plath, home office executive, gave a word picture of an imaginary drive-in in which everything is wrong and emphasized the things that are not allowed to happen in Ezell drive-ins. Marion Hudgins, manager of the Oleander Drive-In, Galveston, w-as pre.sent throughout the meetings as a guest. The convention banquet was held on the first night. Ozro Mills, 36, Succumbs WOODVILLE, TEX.—Ozro Mills, 36, manager of the Pain Theatre here, died at his home January 6. He was a native of San Augustine, Tex., and had been manager of the theatre the last seven years. Claude Ezell Resigns As Drive-In Ass'n Head Dallas—Claude Ezell, first president and a founder of the Texas Drive-In Theatre Owners .'\ss'n, has notified directors and members of his resignation, effective immediately, because of ill health. "Of course, I will retain active membership and will do everything possible to perpetuate the growth and progress of the organization, but to head an association of this kind requires an enormous amount of work and a great deal more time than I would be permitted to give," he wrote. "It is with reluctance that I have tendered my resignation as president, but seriously feel I have no alternative for the sake of my own health as well as the good of the association." Jack Farr is first vice-president of the drive-in association. Al Reynolds, vice-president and general manager, conducted the open forum sessions which ran from 3 to 5 p. m. and continued most of the following day. Discussions centered particularly on what can be done to reduce expenses without reducing income or sacrificing service. Other matters taken up included methods of increasing business at the boxoffice and increasing over-all concessions sales. Use of part-time help was considered as was concession merchandising, particularly in regard to introduction of new items. It was revealed that a 25 per cent saving can be effected by better storage of ice and delivery closer to time of use. Exploitation ideas for increasing business were delved into and saving of carbon by using stubs was emphasized, with proper adjustment of lamps and voltage. 'April in Paris' Contest Draws Letters in Tulsa TULSA—Hundreds of letters have been delivered to the Ritz Theatre here in the last few days as part of the big Trip to Paris contest being held with the current film, "April in Paris." Five persons will be awarded prizes in the contest, on the basis of letters written by contestants telling why they would like to spend April in Paris. The winners will receive merchandise gifts selected from local stores and will have a chance to win a trip to Paris with all expenses paid. Two of the five winners will make the Paris trip with expenses paid by Warner Bros, and a group of tourist bureaus. Sponsor 'Hiawatha' Bow DALLAS—The opening night of "Hiawatha," Walter Mirisch production in color released by Allied Artists, at the Coronet Theatre here February 18 will be sponsored by the Delta Phi Epsilon alumnae as a benefit for the Dallas School for Blind Children, according to Hulda Silvernail, theatre manager. Your cooperation to the March of Dimes drive is importont. Let your patrons cooperate. BOXOFFICE January 24, 1953 sw 67