3 years ago



— EASTERN OKLAHOMA By ART LaMAN TULSA—The spread of virus influenza in the state during the last three weeks, causing more than 50.000 cases and closing a number of schools, was expected to affect theatres in a big way. But most theatremen contacted in recent days reported a very slight drop in attendance, and in some spots business was reported on the upgrade for the last two weeks. • • * CHELSEA—When Jess Cooper took over the Lyric Theatre here last fall, one of his first Two Million Feet in Stock SPEAKER CABLE Without Priority 2 Conductor No. 17 AWG Solid Copper Flat Parallel Construction Rodent Resistant Non-water Absorbent Jacket for Direct Earth Burial O.D. .35x. 20-inch. Packaged 2,500 ft. on Returnable Reels or 500 ft. Coils. Price FOB Houston, Texos: On 500 ft. Coils $60.00 per M ft. 2500 ft. Reels $40.60 per M ft. Reel Deposits $5.00 each. Shipping Wt. Net 50 lbs. ;per M ft. SOUTHWESTERN THEATRE EQUIPMENT CO. 1622 Austin St., Houston. Texas, Phone CA-9906 DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE CO. OF HOUSTON, TEXAS NEED CHAIR SERVICE New chairs installed— all types of rcpoirs. We furnish oil labor and material. Work done In your theatre. Carpet sewing, laying and repairing. C. E. Girard 201 South 23rd St., Temple, Texas Phone, Dallas, RI-S009 Phone, Temple, 3-53S2 actions was to remove the coal stoves with which the theatre had been heated for many years. He installed gas heaters. But during the last real cold spell, Jess was forced to put back the coal stoves. The reason; Chelsea, like so many towns which have experienced large growth in recent years, does not have gas mains large enough to carry the extra load when cold weather hits. This situation makes Jess and other businessmen quite unhappy. TULSA—The successful operation of motion picture theatres nowadays most often brings high praise to house managers and, perhaps, publicity men. But infrequently are bouquets extended to men behind the projection machine—the man in the booth whose responsibility it is to place a technically perfect picture on the screen and who, day in and day out, give entertainment to those who buy the tickets. Locally, back in 1914. operators and stage hands formed Local 354 and today many members of the first local are working. A chronology of the types of shows, the history of films, the turn of events and the many new developments in films during those years would fill several volumes. Then in 1918 the locals dissolved the first charter and a new local was formed solely for the boothmen. This was Local 513, which now has a working membership of more than 35 men. Under the capable management of Jere Murphy, Local 513 is very active. Jere came here from Kansas City in 1940 and has IN YOUR OWN BACKYARD! (t fSlfi SAVE FREIGHT CHARGES ... BUY LOCALLY DALLAS-308 S. Harwood HOUSTON-1209 Commerce BEAUMONT-550 Main St. LUBB0CK-140S Avenue A SAN ANTONIO-Merchants & Fiores FORT WORTH-70 Jennings Ave. OKLA. CITY THEATRE SUPPLY-629 W. Grand For the Finest Quality Theatre Concession Supplies 308 S. HARWOOD • DALLAS, TEXAS •*^^ p. O. BOX 2307 Oiftribufon tor ^ Wmt PHONE RI-6134 Pop Corn Machines EQUIPMENT V^AREHOUSES DISPLAY SALES ASSOCIATED WAREHOUSE, ''HOUSTON— 1201 Commerce 1309 Commfr.t, Houiton OKLA. THEATRE SUPPLY BEAUMONT— 5S0 Moin SltMl CO., kit W. Cronil Olio, Cily SOUTHEASTERN EQUIPMENT CO , 214 S. l.bci, Nc« Orleon LUBBOCK- I40S Avenur A SAN ANTONIO- Merchonti ond Fiores held office in the local since then. He al.'io helped install much of the equipment now in lcM;al theatres. Jere also oversees any crews shooting; films in the area, and he acts as operator at the Delman, in addition to doing much sound work and trouble-shooting on the side. Some years back. Local 513 gave Ralph Talbot, former owner of the Downtown Theatres here, what is known as a gold card, the highest honor a union can bestow. While motion pictures have come a long way since 1914, so has the operating of the projectors which helped to make film's the world's finest entertainment. * • « PRYOR—Taylor Joyce, local theatre owner who is building this city's first drive-in, said this week that construction is going ahead just south of town. Headway has been made and, with favorable building weather, an early spring opening date can be announced soon. « * • TULSA — One of the finest jobs on the March of Dimes drive to ever be staged was completed here Saturday (17i at the Cimarron ballroom by local TV station KOTV, under the direction of Program Director Don Thompson. A March of Dimes Marathon was televised featuring all of the top local talent, singers, dancers, comedians, magic acts, bands and other acts, lasting for five hours. Stage hands, sound men and entertainers donated their services and others handled the phones and other services without pay. During the entire five hours, Cy Tuma, TV news commentator, acted as emcee, giving directions as to how to make contributions, announcing names, reading telegrams, etc. Cy is a polio victim and knows what the cause means to others. When the end of the marathon came, well over $11,000 had been raised in the five-hour period. * • • TULSA—The pa.ssage of each day sees more and more features added to the Allied Theatre Owners of Oklahoma convention and trade show to be held at the Biltmore hotel in Oklahoma City February 23-25. R. V. Mc- Ginnis, Allied board chairman, has just returned from the national board meeting in New Orleans and he said he had unlimited success in lining up more top names for the Oklahoma event. In coming weeks, BOXOFPICE will present the entire program for the three-day conclave. It can be said now that this convention proinises to be one of the lai'gest gatherings of theatremen ever to be held in Oklahoma. All persons connected with show business have been invited te attend. * « « TULSA—"Invasion, U. S. A.." Columbia's "shock drama," was previewed Monday il9) at the Plaza Theatre here for civic leaders and members of the Red Cross, civil defense and safety groups and the Military Affairs committee. Dave Rosen of Columbia acted as host. Public .-showings of the film will start at the Plaza February 7. Westerns-Features-Serials Tower Pictures Co. HAROLD SCHWARZ 302 S- Harwood Si. Dallas 1. Texas Phone RA-7735 70 BOXOFFICE :: January 24, 1958

Cole Says Theatres Hit by Glamor Loss NEW ORLEANS—Failure to Klamorize the motion picture theatre has been one of the deciding factors in the boxoffice decline. Col. H. A. Cole told Allied States Ass'n board members at their meeting here this week. Televii-ion may have hurt some, but it has not been the "villain" in the story of falling boxoffice receipts. Pictures really have been better than ever, he said. So, it isn't a case of "lousy product." The trouble is, the colonel implied, a failure to put on a glamor front. Whereas theatres once were the showplaces, the smart stores have now become the beauties of Main street . . . and theatremen must do something about it. "We have lost our glamor—one of the biggest assets the theatres ever had—because we have not had the capital to maintain ourselves in competition with others who have stolen our thunder. Motion pictures must definitely sell excitement, emotions and adventure: and how can that be done unless the netting, the theatre itself, is glamorous?" He said repeal of the federal amusement tax can return to many houses the profits which can be turned back into the job of glamorizing theatres. A. J. Hammer Will Head RCA Southwest Office CAMDEN, N. J —Arthur J. Hammer, assistant to the RCA Victor director of regional sales, has been named manager of the southwestern region by C. M. Odorizzi, operating vice-president of the region. Hammer, who will make his headquarters in Dallas, succeeds James W. Cooke, who is retiring after 25 years with RCA. In his new post. Hammer will represent the company in field operations, with responsibility for administration, distribution and sales for RCA products in Texas, Arizona, New Mexico, Oklahoma and portions of Mississippi, Arkansas and Louisiana. He joined RCA Victor in 1946 as a trainee and became field sales representative for the RCA Victor home instrument department in 1947. 'Road to Bali' Scores 100 As Leader in Dallas DALLAS—"Road to Bali" took local first run honors, though percentages slipped considerably during the week. (Average is 100) Coronet—No Time for Flowers (RKO) 80 Majestic— Rood to Boli (Pora) 100 Palace—The Clown iMGM) 75 Tower—The Blazing Forest (Para) 75 FOR. ^OUR MONEY... VJHEH YOU ORDER SFiC/AC ITIID PICTIIE SEimCE Ci. 125 HYDE ST. SAN FRANCISCO (2), CALIF. Gerald L. Karslii Housfon Variefy Tent 34 Installs New Officers at Annual Banquet HOUSTON—Variety Tent 34 installed its crew and officers for 1953 at a festive banquet attended by more than 250 members, their wives and guests in the Pioneer room ' of the Bill Williams restaurant Saturday / evening (10) Tlie invocation was given by Dr. Hyman Judah Schachtel. The dinner entertainment had been arranged by Francis Deering. Retiring Chief Barker L. C. Kirby, welcomed the women, saying this was the first Houston installation affair to which they had been invited. LEADERS .\DDRESS AUDIENCE The introduction of the delegation from Dallas Variety club began with International Canvasman John H. Rowley, principal speaker for the evening and installing officer. Then followed C. A. Dolsen, chief barker; A! Reynolds, first assistant chief barker: Jack Bryant, executive director; Kendall Way, Charle.s E, Darden, Walter Penn, Bert Graetz, Joe Caffo, Dan Lawson and Frank Bradley. BOX- OFFICE representative. "The year 1952 has been a good year for our club in many different ways." Kirby said. "One of our big projects early in the year was the opening of the Boys club for underprivileged youngsters. We obtained the services of a capable and dynamic director, Ronald Johnson. Francis Deering and members of the Boys club board have contributed a great amount of time to this worthy effort, which has been paying off in various ways. We are deeply grateful to the newspapers, radio and television stations for their energetic support of our projects. Without the assistance they gave us we could not have had such phenomenal success. ALL HAVE TALENT "E. J. Miller was responsible for arranging the great show by Frankie Laine at the Playhouse Theatre. The Bill Williams chicken dinner affair, promoted by Barker Felix Tijerina was a big success, and our year ended with a great show in Houston staged by the comedian Mexican bull fighter and his troupe. Mitchell Lewis was in charge of ticket sales and greatly increased the size of our Heart fund through his productive efforts. All in all, the past year has proven to every member that this club has the talent and ability to enter successfully into any project it may undertake." Francis Deering reported on the Boys club activities, and gave credit to the leadership of Mr. and Mrs. Ronald Johnson. The probation officer of Harris county has reported to Tent 34 that the conduct of boys in the area of the club has improved so tremendously in the last eight months that there are now practically no complaints from that part of town. The boys we have taken under our wing just needed a place to come to and have fun. Every department is running at full tilt, even the library. I want to urge all members of Tent 34 not to wait for an invitation before visiting the club and seeing the amazing amount of activity that we are respon ible for, gym activity, baseball, softball, handicrafts, industrial tours and many others. We reached a great climax when the boys won the Milk bowl football game against the famed Boys Town at Rosenberg Tex. Variety Club of Houston installed new officers at a dinner in Bill Williams restaurant Wednesday (14). Shown here, left to right: L. C. Kirby, retiring chief barker; Mitchell Lewis, new chief barker, and Mack Howard, second assistant chief barker. Kirby and Howard were given gold life membership cards in Tent 34. The boys who gave such a good account of themselves are here with us tonight, and now I want them to come up here before you and receive these awards for their fine effort." Special recognition was given to Mr. and Mrs. Barnhorst and to Howard McCallon, Loew's State Tlieatre manager, for his large dramatic portrait of a barker which highlighted the decorations behind the speaker's rostrum. Kirby continued, "We are now privileged to present a gold life membership card to a tireless Variety worker. Mack Howard. This is recognition for all the fine projects which you have so successfully carried through for our club. "We have as our guest of honor this eve- (Continued on next page) rw.% EXHIBITORS WHO V^ NEED MONEY! ENTERPRISES 2021 JACKSON ST. DALLAS, TEXAS PHONE PRospect 2310 EXPLOITATION PICTURES! MACK needs YOU! YOU need MACK! BOXOFFICE :: January 24, 1953 70-A