3 years ago


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. . Curtis . . Beverly ' Fresh 1 SAN ANTONIO pari J. Tinsman, manager of the Ritz, Negro house on the southeast side of town, is contemplatin;; starting a Negro stage show pohcy with feature pictures. He also operates the Ples-Tex at Pleasanton, showing both English and Spanish films . . . The Gem and Hut theatres in Floresville are closed. Carl Johnson formerly operated the Gem there and Robert Gallegos of San Antonio ran the Hut for a short time. Clifford Bledsoe blossomed out in a new straw hat, the first of the season herp. Cliff . . is a tireless worker in the current March of Richard Vaughn now is the Dimes drive . . . new assistant manager and treasurer at the Aztec Short is in a similar capacity at the Majestic Spillman sr., the architect who built the Buccaneer Drive-In, Corpus Christi, for Arnulfo Gonzales, last year, was telling of his midwinter vacation trip to Ruidoso, N. M.. where he took in the skiing events. He said that a drive-in would pay off there because of the many tourists and visitors who frequent the small town resort. The location is about 125 miles north of El Paso. Diane Hart and Mark Perkins entertained Eva Gabor and Dick Egan Saturday (10 evening in the Anacacho room of the Saint Anthony hotel. Miss Gabor and Egan were the stars of "Strike a Match," which was on the boards of the Texas Theatre that night. Hart has appeared in pictures made both in San Antonio and Hollywood. Claud Alexander of Alexander Film Co. attended the annual convention of the company's employes and sale.smen in Colorado Katherine Cornell will Springs recently . . . be seen in "The Constant Wife" at the Texas Pete Stoilis. owner, Theatre March 10 . . . and Panis Veliskos, manager, Teatro Venus, Victoria, were in town visiting and booking Mexican pictures at the exchanges. Statewide Drive-In Theatres, Inc.. has moved from its downtown offices in the Majestic building to the Alamo Drive-In on Austin highway . . . Manager Ignacio Torres of the Alameda had his floor staff members wear red fire chief's helmets to herald the coming of "El Bombero Atomico," starting January 26. Walter Starke, co-producer of the Broadway play, "I Am a Camera," left for Hollywood after visiting in San Antonio and Seguin. Starke will help write the script for the stage play which will be made into a picture this spring. Eddie Miller, who often clowns for theatre ballyhoo hereabouts, is back from a trip to El Paso, where he spent the New Year's holidays. Skolsky Produces "Cantor Story' Sidney Skolsky is producing the Warner picture, "The Eddie Cantor Story," with Marilyn Erskine as Ida Cantor and Keefe Brasselle in the title role. Says Rising Costs Fog Future of Television NEW YORK—Rising costs will continue to plague the television industry and will cause increasing use of film for TV programs during 1953, writes Ben Duffy, president of Batten, Barton, Durstine & Osborn, Inc., in an annual review for Television magazine. The problems that faced TV at the start of 1952 still face it at the start of 1953 in more acute form, he states. This him to write: "Somewhere this side of saturation coverage, the addition of stations may be impossible budget-w-isc, or at least may be found to be uneconomical." He also asks: "Will the number of advertisers with appropriations high enough to use TV on a continuing basis be sufficient to support the medium?" Duffy predicts that talent co.sts will go up 10 to 15 per cent, and that the same percentage of increa-ses will apply to station costs. On the much-discussed question of whether TV shows should be "live" or on film, Duffy WTites: "A live show still results in bettor reception than a film .show, but more and more shows .seem to be going to film. One of the reasons, of course, is the difficulty in getting any sizeable number of stations live and interconnected at the time of the origination of the broadcast and, when an advertiser has a considerable number of delayed stations, he gets better reception with film than with a kinescope." If It's Good Promotion . . BOXOFFICE someone will report it in ... . from the scenes of the activities each week come constant "^ reports of merchandising of films. Most of these are ideas vou can use for your own promotion. All of them are interesting and most of them are profitable in other similar circumstances. Make full use of these practical ideas by practical showmen, many of whom you may know. N. Motion pictures lend themselves ideally to good advertising. The public interest is high. Capitalize on the interest that already exists and increase your attendance with proved ideas. 70-D BOXOFFICE :: January 24. 1953

— Tri-Dimension Study Asked by Chas. Jones ELMA. IOWA—"We had better demand that the third-dimension ball really gets rolling in high gear, but quick." WTites Allied of Iowa, Nebraska and Midcentral. He makes his assertion after calling attention to the article in Life magazine which points out that many industries are making tremendous strides thi'ough research and bold new ideas. "Even though we are different from any industry on earth," he writes, "we had better shake down the cobwebs and come up with something startling on a national basis, or some younger, more vigorous and imaginative outfit is going to be owning our mortgages. "We have improved immensely artistically and more than somewhat technically, but we haven't had anything that would really rock the people since sound. The only thing that looks like it is third-dimension. If that is it, then we'd better demand that the thirddimenison ball gets rolling in high gear, but quick. "We could follow the leadership of other industries and set up a research bureau or laboratory staffed with imaginative scientists and tell them we want them to come up with something out of Buck Rogers. Who can tell, maybe they'd do it? This might be done through COMPO. It would, of course, mean that everybody would have to keep paying their COMPO dues." Marshalltown Strand Uses News Break for 'Beyond' MARSHALLTOWN, IOWA—A press service story on Col. Paul W. Tibbets, pilot of the plane which dropped the atomic bomb on Hiroshima, brought top-notch publicity to the playing of the film. "Above and Beyond" at the Strand Theatre here. Recently, the MarshaU'own Times-Republican ran a two-column, front-page, top-head story on the A-bomb pilot's tale of capturing spies in 1945, and Neal Houtz, manager of the Odeon and Strand theatres here for Consolidated Agencies, took advantage of the new break to plant publicity on the film's playdate here. The news break and attending publicity on the film proved highly successful and business was exceptionally good, even in the third and fourth days of the run, when Marshalltown and the state had one of the worst storms of the year. Governor of Neb. Pledges Aid to Film Industry LINCOLN, NEB —Gov. Robert Crosby, addressing a dinner given by the Nebraska film industry for members of the state legislature, told film men he would do everything in his power "to help the film industry." The governor's talk highlighted the program attended by nearly every high official, state senators and Mayor Victor Anderson of Lincoln. In spite of the blizzard which forced about 90 northeast and northern exhibitors to cancel reservations, a large crowd was present, including a big number from Omaha who went down on the train when roads became nearly impassable. Robert Livingston, Cooper Foundation official, was toastmaster. Pay Competition to Sell Theatre for Other Uses MINNEAPOLIS—In line with a move to curtail the number of local neighborhood and suburban theatres in the belief that there isn't enough business to go around, a group of owners of the "better" houses are starting to pay less successful competitors to quit and turn their properties into commercial usages. The Sol Fisher a.ssociates. owners of three neighborhood theatres, two of which are still considered relatively satisfactory operations, are reported to have paid $10,000 to Marvin Mann for shuttering the Pi-incess, another theatre in the same general area as the three Fisher houses, and agreeing to turn it into commercial property. There is said to be a number of similar deals also pending. The Volk Bros., owners of four of the top local neighborhood and suburban theatres, are among those who believe exhibition's salvation is fewer theatres and who are confident that a lesser number of "good" houses, most of which are still operating in the black, can still survive TV and other unfavorable developments. Where possible, mergers are being considered, with a distribution of stock to the owners of the theatres tossing in the sponge. Where theatres are in such bad shape that they would be forced to the wall eventually and it's felt unnecessary to pay any cash sum, it is proposed that the surviving theatres employ the owners of the shuttering ones in managerial and other capacities at decent salaries. It is said there now are some neighborhood and suburban theatres which are not even netting a respectable living income for their owners. By closing of the Pi'inaess, the Fisher group not only cut competition in their section, but also eliminated an exhibitor who had been bidding competitively against their houses, and, by so doing, may be able to decrease their film costs. Dickinson Chain Reopens Waterloo, Iowa, State WATERLOO. IOWA—The State Theatre was reopened Wednesday (21) under the management of the Dickinson Operating Co. of Mission. Kas. Art Perry, district manager and engineer for the theatre chain, last week named Lloyd Johnston of Summer as local manager of the State. The Dickinson Co. also operates the Waterloo Theatre and 43 others in Illinois, Arkansas and Kansas. Perry said nearly $14,000 has gone into the remodeling at the State, including painting and installation of a confection shop in the lobby. Capacity is now down to 575 persons after removal of 100 seats to allow more aisle and leg room and a semicircular arrangement of seat rows. Johnson, 38, managed the Circle Theatre in Nevada, Iowa, for the last four years. "Ruby Gentry" was the opening picture for the redecorated house. TWENTIETH-FOX STAFFERS RALLY IN MILWAUKEE—Branch managers and salesmen in the midwest division attended a meeting in IVIilwauliee devoted primarily to new product. E. W. Aaron, western sales manager, conducted the conferences. The division is headed by M. A. Levy, division manager, Minneapolis. Seven branches were represented. The above picture was taken during one of the conferences. Attending the regional meeting were: Kansas City—J. R. Neger, Dave Gold, George Regan, Howard Kinzer, John Long, Raymond McKittrick and Chick Evens. St. Louis Gordon Halloran, Joe Feld, John McManus and Maurice Edgar. Omaha—Joe Scott, Max McCoy and Fat Halloran. Des Moines—Robert Conn, Larry Dunn, Bob Cohun and Carl Olsen. Milwaukee—Jack Lorentz, George Edgerton, Meyer Kahn, Ray Schultz and Max Horowitz. Minneapolis—Saul Malisow, Vernon Skorey, Harry Levy, Earl Lorentz, Warren Branton, Dean Lutz and Don Halloran. Chicago—Tom Gilliam, Milt Simon, Jack Eckhardt, Harold Van Dyke, Leo Schauer, Arnold Monette, Harold Goodamote and Art Patzlaff. BOXOFnCE January 24, 1953 NC 71