STB Report p48-52 - Singapore Tourism Board

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STB Report p48-52 - Singapore Tourism Board

Fashion

The Hip Parade

Fashion on the fast track

Singapore staked its claim as the

fashion capital of the region again

this year with the second annual

Fashion Festival. In 2002, Singapore

Tourism Board increased the number of top

international names taking part from 15 to

36, added 19 local designers and increased

the number of events from 15 to 21.

The two-week long festival in March

2002 was timed to coincide with the arrival

of the new Spring/Summer collections. The

Festival promotes Singapore as the region’s

fashion capital, where fashion houses

choose to debut their latest Spring/Summer

collections in South East Asia. It also aims

to attract retail sales through a co-ordinated

non-sale retail event.

STB hopes that the Festival will lure

more fashion shoppers to Singapore.

Already, tourists spend more than S$1

billion per year on fashion items such as

apparel, jewellery, cosmetics and perfume

and STB hopes to grow that number.

The Festival kicked off with a

breakthrough fashion show – it was a

spectacular outdoor event called The Hip

Parade. On a specially constructed catwalk

facing the waterfront at One Fullerton,

130 models and performers strutted their

stuff in the latest street wear by labels like

Mambo, Diesel, A/X, CK, DKNY and

labels carried by Club 21’s Blackjack. Part

fashion show, part concert, the crowd of

350 invited guests and more than 1,000

members of the public were also treated

to pre-show entertainment by American/

African vocals and percussion group

Imbosima.

Earlier in the day, Singapore designers

were out in full force at “Fashion In the

City”, a two-day showcase of local designs

at Raffles City including collections by Celia

Loe, Francis Cheong, David Wang, Ice Tan

and Richard Tsen.

Among the headliners for the Festival

was the “World of Jean Paul Gaultier”

fashion exhibition. It was the first time this

interactive fashion exhibition had been seen

48

Singapore Tourism Board Annual Report 2001/2002


Francois Kollar

Kenzo’s Show

in South East Asia and Singapore was only

the second destination after Tokyo. The

highlight was the fact that exhibition-goers

could try on the outfits and sashay down

the catwalk themselves.

“Prince’s Trust Graduate Fashion Week”

featured the fashion collections of

graduating students from the prestigious

fashion college that launched Stella

McCartney and Julien McDonald.

“Best of India Haute Couture” turned

the spotlight on five of India’s cutting-edge

designers at a charity fashion event held at

the Raffles Hotel.

Innovations at this year’s event included

Kenzo’s show on the Cavenagh Bridge.

And for the grand finale, two top

Italian names – Salvatore Ferragamo and

Fulvio Maria Scavia – joined forces.

Scavia’s exquisite award winning jewellery

pieces that are sought after by the likes of

Naomi Campbell and Elizabeth Taylor

teamed up with the timeless elegance of

Ferragamo shoes and apparel for a gala

dinner show.

With such names making their

presence felt in Singapore there is no

doubt that Singapore is carving out its

niche on the global fashion map and

moving to the big league of fashion

capitals such as Paris, London, Milan

and New York.

Shopping Singapore-style

Prosperous Singaporeans are A-list

fashion shoppers. And so are

Singapore’s visitors, judging by the

fact that the majority of visitors rate

the shopping mecca of Orchard

Road a must-see attraction.

The boulevard is a magnet for

international brand name stores, the

likes of Yves St Laurent, Louis

Vuitton, Shanghai Tang, Hugo Boss,

Cartier, Tiffany, Versace and DKNY

to name but a few, all vying to make

sure that every one steps out in

style.

Singapore Tourism Board Annual Report 2001/2002

49

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