Boxoffice-12.1953

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JAN. 18 —First CinemaScope anamorphic lenses flown to 20th's studios.
JAN. 26 —20th executives view preliminary CinemaScope test reels.
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JAN. 28 —20th announces "The Robe" will be first production in CinemaScofi. -f
FEB. 2 — 20th adopts CinemaScope for all its productions.
FEB. 23 — "The Robe" goes before the CinemaScope cameras.
MAR. 18 —First demonstration of CinemaScope unanimously acclaimed by
exhibitors, industry executives, technicians and world press.
MAR. 18 — Loew's, Inc., announces M-G-M will produce in CinemaScope.
APR. 24 - CinemaScope demonstrations start in New York, followed by
showings in all principal cities of the world.
MAY 12 —20th announces perfection of revolutionary single-film 4-track
magnetic stereophonic sound system.
JUNE 2 - United Artists goes CinemaScope.
JUNE 25 -.Walt Disney goes CinemaScope.
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AUG. 11 -Industry and press hail first demonstration of CinemaScope 4-tracM|'"J
magnetic stereophonic sound system.
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SEPT. 16. -Eight months after first CinemaScope tests, "The Robe" has Worlt i'5u
Premiere Presentation at Roxy, New York. '*»i*.
-First week of "The Robe" at Roxy grosses world record $264,428,
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.Canadian premiere of "The Robe."
.Columbia goes CinemaScope.
Warner Bros, goes CinemaScope.
"How to Marry a Millionaire," second great CinemaScope produci
starts breaking records across the country.
.London premiere of "The Robe."
.Rome and New Zealand premieres of "The Robe."
Paris premiere of "The Robe."
Australian premiere of "The Robe."
Germany premiere of "The Robe."
World Premiere of "Beneath the 12-Mile Reef" at Roxy, N. Y.
Mexico premiere of "The Robe."
World Premiere of "King of the Khyber Rifles" at Rivoli, N.Y.
. 84-theatre day and date Christmas holiday engagement of "The Ro;
starts in New York City area.
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