2013-2014 Sponsorship Prospectus - Meeting Professionals ...

mpicac.org

2013-2014 Sponsorship Prospectus - Meeting Professionals ...

2013 ~ 2014

Sponsorship Prospectus

GROW YOUR CAREER. BUILD YOUR BUSINESS.


Welcome to MPI’s Chicago Area Chapter!

The brand promise of MPI-CAC is: Grow your Career. Build your

Business. In the following pages you will discover how you can Build

Your Business by leveraging the MPI-CAC brand. Over 1000 members

strong our chapter audience is comprised of Meeting Professionals,

both planners and suppliers, who represent new business

opportunities for you. I welcome you to review the newly designed

Sponsorship Prospectus for 2013 ~ 2014 as a first step in taking

advantage of this exciting new program.

The sponsorship committee has developed truly unique packages with

the goal being allowing you to get maximum exposure throughout the

year. To achieve this goal, we will work with you as your marketing

partner for the entire year of the agreement. While exploring the

different opportunities, I ask that you keep in mind your specific

marketing needs and then choose a program that will accomplish your

desired result. There are several options to accommodate a wide

range of budgets.

Don’t delay in contacting the sponsorship committee. We anticipate many of the packages selling out

quickly!

Sir Richard Branson has been quoted as saying, “I am prepared to try anything once.” Give MPI-CAC a

try, I promise you will receive positive ROI.

Thank you for your consideration,

Bill Kubiak

MPI-CAC President

2013 ~ 2014

GROW YOUR CAREER. BUILD YOUR BUSINESS.


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

CONTENTS

Marketing Partnership ......................................................................................................... 4

Global Market and Buying Power ........................................................................................ 5

About MPI-CAC .................................................................................................................. 6

Sponsorship Opportunities Cash ......................................................................................... 7

Attendance Categories ........................................................................................................ 9

Sponsorship Opportunities In-Kind .................................................................................... 10

Event Descriptions ............................................................................................................. 14

Chapter Communication ................................................................................................... 17

Let’s Get Started ............................................................................................................... 18

Page 3


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

We want to be your marketing partner!

MPI-CAC is your target audience

We understand that your marketing

dollars need to count and it is

important to hit your target audience.

Advertising with MPI-CAC allows

your company to reach industry

decision-makers. By investing with

us, your brand will extend to prequalified

buyers who are searching

for your products specifically for their

business.

We know how important ROI is to

your marketing budget, we also know

your target audience, let us help you

make that connection count.

Members “Buy MPI”

Annually, the meeting, conventions,

exhibitions, and incentive travel

industry generates $263 billion in

direct spending.

MPI Members buy from MPI

advertisers and suppliers because

they know that the value of their

organizations' goal is understood by

their fellow chapter members.

Our members believe in working with

companies they know and can trust.

Let us help you familiarize the

membership with your products and

services though a direct connection

and year-long relationship that will

continue in years to follow.

Tremendous Buying Power

The majority of MPI-CAC members

have an annual meeting budget

ranging from $1million to $10 million.

Our chapter members collectively

plan more than 125,500 meetings a

year. Those meetings are conducted

throughout the United States; the

MidWest serves as the primary

region. The Southwest and

Southeast regions serve as a

secondary area of focus.

Page 4


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Our Global Market & Buying Power

MPI-CAC Planner Composition:

Association | Non-Profit

Planners

Corporate Planners

Independent | Multi-

Management Companies

Vertical Markets such as University,

Government, and Medical

395 The number of planner members in the MPI Chicago Area Chapter

15% Of annual events are Conventions; the remaining are Education, Management,

Special Events, Training and Other

$860 Billion The collective annual budget managed by our chapter’s planners

1/3 The number of members responsible for executing events for 2,500 or more attendees

102 Certified Meeting Professionals

4 of 5 Meetings are placed at locations other than city

properties; they are held at Suburban, Airport, Resort,

or Convention Centers

100% The amount of effort you will receive from the

MPI-CAC Sponsorship team to ensure your ROI

Page 5


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

We are the education resource of the

Chicago meetings community.

We believe in Career Development

through Education

About MPI Chicago Area Chapter

With over 35 years of experience in

Career Development Education, MPI-

CAC continues to be the educational

resource for Meeting Professionals. It

has been our goal to build a rich global

meeting industry. We continue to

assist our members to be successful

by connecting them to knowledge and

ideas, offering opportunities to

enhance their relationships and stay

current with trends in today’s

marketplace.

Our Community

Our membership is comprised of event

and meeting professionals from

students to senior level planners,

servicing the corporate, association,

government, and meeting

management markets. We have

supplier professionals that provide

services to the entire meetings

industry from hotels, special event

venues, restaurants, destination

management companies,

transportation services and everything

in between. Through our membership,

MPI-CAC has been the strongest and

long time standing largest chapter of

the global MPI community.

Our Events

We know that education is an essential

part of the meeting professional’s

career development. Our events range

from roundtable knowledge shares to

full-day conferences. We offer various

types of subject matter so that we can

reach everyone’s educational needs.

We work hard to ensure our events

offer CEU Credits. We know our

attendees have busy schedules, that’s

why we conduct events throughout

the calendar year.

Page 6


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Cash Sponsorship Opportunities

Sponsorship Level Amount Quantity

Elite $10,000.00 4

Premier $8,000.00 4

Signature $6,000.00 4

Preferred $4,000.00 4

Choice $2,000.00 4

Benefit Elite Premier Signature Preferred Choice

Event Recognition

Podium time at a Feature Event - 5 minutes

x

Podium time at a Classic Event - 5 minutes

x

Podium time at a Feature Event - 3 minutes

x

Podium time at a Classic Event - 3 minutes

x

Podium time at a Standard Event - 3 minutes

x

Logo on Email and Website Promotions for Feature Events x x x

Logo on Email and Website Promotions for Classic Events x x x

Logo on Email and Website Promotions for Standard Events x x x

Logo Displayed at Feature Events x x x

Logo Displayed at Classic Events x x x

Logo Displayed at Standard Events x x x

Recognition and Thank You at Annual Awards Recognition Gala x x x x x

Event Registration

Complimentary Registration to Feature Events (excluding Golf

Classic)

6 4 2 1 1

Complimentary Registration to Classic Events 4 2 2 2 1

Complimentary Registration to Standard Events 2 2 2 2 2

Page 7


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Benefit Elite Premier Signature Preferred Choice

Advertising

Email blast to MPI-CAC membership - one time

x

Email blast to one Feature Event - one time x x

Email blast to one Classic Event - one time x x

One Feature Event Mailing List - one time use (physical mailing address

only)

One Classic Event Mailing List - one time use (physical mailing address

only)

One Standard Event Mailing List - one time use (physical mailing

address only)

MPI-CAC Mailing List - unlimited use (physical mailing address only)

x x x

x x x

x x x

x

MPI-CAC Mailing List - two time use (physical mailing address only) x x

MPI-CAC Mailing List - one time use (physical mailing address only) x x

Website Banner Ads - Home Page - 6 Months & Leadership/

Membership/News - 6 months

Website Banner Ads - Leadership/Membership/News - 6 months

x

x

Website Banner Ads - Community/Events/Education - 6 months

x

Website Banner Ads - Marketplace/Career - 6 months

x

Website Banner Ads - Leadership/Membership/News - 4 months x x

Logo and link on mpicac.org Sponsorship Page x x x x x

Membership

Membership - 2 complimentary new or renewal to MPI-CAC

x

Membership - 1 complimentary new or renewal to MPI-CAC x x

General

First Right of Refusal to renew sponsorship for next year x x x x x

Disclaimers

First Right of Refusal is subject to re-commitment by deadline set forth by the MPI-CAC Sponsorship Committee.

MPI-CAC cash sponsors will be acknowledged at events that are exclusively managed and executed by MPI-CAC.

Sponsors electing to share a Sponsorship between multiple organizations, will be required to provide a single logo to represent the group and a

website landing page.

To respect the privacy of our members, physical mailing lists will be provided to you; email blasts will be sent from MPI-CAC on your behalf.

Page 8


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Event Attendance Categories

Event Month/Time Frame Attendance Category

TechCon February Feature

Trivia Night April Feature

Golf Classic June Feature

Annual Awards and Recognition Gala June Feature

EdCon October Feature

Holiday Party December Feature

Education May Classic

Education July Classic

Education September Classic

Networking August Classic

Knowledge Share November Standard

Knowledge Share April Standard

Golf Clinic March Standard

Leadership Orientation June Standard

Leadership Mid Year Meeting January Standard

WEC Reception July Standard

Attendance Category:

Feature Events from 200 to 250 Attendees

Classic Events from 100 to 200 Attendees

Standard Events from 25 to 100 Attendees

Page 9


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

In-Kind Sponsorship Donations

Endless Opportunities...

We realize that it is a difficult task to convince a potential

client that you are the best candidate for the job. Let’s face

it, they want to work with someone they know and are

familiar with. Now is the time to create your own

capabilities presentation, so they can sample your work.

This is the perfect opportunity to get in front of your

targeted audience of purchasers; sponsor an MPI-CAC

event! There are multiple events throughout the year where

your product or service would be an ideal fit.

Opportunities include:

• Venue: Hotels/Resorts/Convention Centers

• Caterers & Restaurants

• Production Companies

• A/V Services Providers

• Broadcast & Web Services

• Printing & Signage Services

• Photographer & Video Services

• Airline & Transportation Companies

• Decorations & Furniture

• Floral Services

• Others

“MPI helps Choose Chicago as a whole give back to the

meetings industry and the community. It is imperative

that the Chicago Area Chapter and the Chicago Bureau

are involved together. In addition to helping the

organization, MPI helps my team to be able to grow in

their own positions. MPI helps to provide leads and

generates more business in Chicago”.

Mike Tarr, CMP

Vice President, Convention Sales

Choose Chicago

“ILC annually sponsors MPI-CAC events because it allows

us to demonstrate our skills to our key target audience.

Plus, we have tracked revenue that was a direct result of

our MPI-CAC sponsorships which makes it an easy

decision to sponsor future events.”

Bob Moisan

VP Sales & Marketing

Intelligent Lighting Creations

“Sponsoring MPI-CAC events has historically yielded a high ROI directly related

to showcasing TRAVIS Inc.’s capabilities. Nowhere else can we influence this high

volume of meeting professionals and other important industry decision makers

than by sponsoring an MPI-CAC event and donating our services to the chapter.”

Travis Reedy

President

TRAVIS Inc.

Page 10


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

In-Kind Sponsorship Levels

We rely on your partnership

Chapter events depend upon the time and talent of both our

committee members and suppliers that produce and/or

provide goods and services for the chapter.

Legacy Sponsor | $50,000 or more

Benefits Include:

Banner ad on the Home Page of mpicac.org for six months.

Three memberships or renewals to MPI-CAC.

Eight complimentary registrations to a Networking Event or Education Program.

Four complimentary registrations to the chapter’s annual Education Conference, Technology Conference or Awards Gala.

One complimentary registration to the MPI-CAC CMP Study Group.

Complimentary enhanced listing in the mpicac.org supplier directory for twelve months. Artwork to be provided by

sponsor. (for one MPI-CAC member only)

One time email distribution by the chapter to the event registrants of the sponsored event who elected at the time of

registration to receive a sponsored email. The message content is to be provided by the sponsor and is subject to prior

MPI-CAC approval.

Recognition as Legacy Sponsor on mpicac.org.

Logo and link on the event website. (for event-based sponsorship)

Unlimited use of the chapter mailing list. (physical mailing address only)

One time use of the sponsored event attendee mailing list. (physical mailing address only)

Note: Legacy sponsorship can only be attained through multiple event sponsorship. Benefit fulfillment instructions will be

sent out upon receipt of a fully executed

Diamond Sponsor | $25,000 to $49,999

Benefits Include:

Banner Ad on the Home Page of mpicac.org for four months.

Two memberships or renewals to MPI-CAC.

Six complimentary registrations to a Networking Event or Education Program.

Two complimentary registrations to the chapter’s annual Education Conference, Technology Conference or Awards Gala.

Complimentary enhanced listing in the mpicac.org supplier directory for twelve months. Artwork to be provided by

sponsor. (for one MPI-CAC member only)

One time email distribution by the chapter to the event registrants of the sponsored event who elected at the time of

registration to receive a sponsored email. The message content is to be provided by the sponsor and is subject to prior

MPI-CAC approval.

Recognition as Diamond Sponsor on mpicac.org.

Logo and link on the event website. (for event-based sponsorship)

Unlimited use of the chapter mailing list. (physical mailing addresses only)

One time use of the sponsored event attendee mailing list. (physical mailing address only)

Page 11


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Platinum Sponsor | $15,000 to $24,999

Benefits Include:

Banner Ad on the Community, Events and Education pages of mpicac.org for four months.

One membership or renewal to MPI-CAC.

Three complimentary registrations to a Networking Event or Education Program.

Two complimentary registrations to the chapter’s annual Education Conference, Technology Conference or Awards Gala.

Complimentary enhanced listing in the mpicac.org supplier directory for six months. Artwork to be provided by sponsor.

(for one MPI-CAC member only)

One time email distribution by the chapter to the event registrants of the sponsored event who elected at the time of

registration to receive a sponsored email. The message content is to be provided by the sponsor and is subject to prior

MPI-CAC approval.

Recognition as Platinum Sponsor on mpicac.org.

Logo and link on the event website. (for event-based sponsorship)

Unlimited use of the chapter mailing list. (physical mailing address only)

One time use of the sponsored event attendee mailing list. (physical mailing address only)

Gold Sponsor | $10,000 to $14,999

Benefits Include:

Banner Ad on the Community, Events and Education pages of mpicac.org for two months.

One membership or renewal to MPI-CAC.

Three complimentary registrations to a Networking Event or Education Program.

One complimentary registration to the chapter’s annual Education Conference, Technology Conference or Awards Gala.

Complimentary enhanced listing in the mpicac.org supplier directory for six months. Artwork to be provided by sponsor.

(for one MPI-CAC member only)

One time email distribution by the chapter to the event registrants of the sponsored event who elected at the time of

registration to receive a sponsored email. The message content is to be provided by the sponsor and is subject to prior

MPI-CAC approval.

Recognition as Gold Sponsor on mpicac.org.

Logo and link on the event website. (for event-based sponsorship)

Unlimited use of the chapter mailing list. (physical mailing address only)

One time use of the sponsored event attendee mailing list. (physical mailing address only)

Page 12


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Silver Sponsor | $5,000 to $9,999

Benefits Include:

Banner ad on the Marketplace and

Careers pages of mpicac.org for two

months.

Two complimentary registrations to a

Networking Event or Education

Program.

Option to exchange complimentary

registrations to attend the sponsored

event, if not included.

Complimentary enhanced listing in

the mpicac.org supplier directory for

six months. Artwork to be provided

by sponsor. (for one MPI-CAC

member only)

Recognition as Silver Sponsor on

mpicac.org.

Logo and link on the event website.

(for event-based sponsorship)

Two time use of the chapter mailing

list. (physical mailing address only)

One time use of the sponsored event

attendee mailing list. (physical

mailing address only)

Bronze Sponsor | $2,500 to $4,999

Benefits Include:

Banner ad on the Leadership,

Membership and News pages of

mpicac.org for two months.

One complimentary registration to a

Networking Event or Education

Program.

Option to exchange complimentary

registrations to attend the sponsored

event, if not included.

Complimentary enhanced listing in

the mpicac.org supplier directory for

three months. Artwork to be provided

by sponsor. (for one MPI-CAC

member only)

Recognition as Bronze Sponsor on

mpicac.org.

Logo and link on the event website.

(for event-based sponsorship)

One time use of the chapter mailing

list. (physical mailing address only)

One time use of the sponsored event

attendee mailing list. (physical

mailing address only)

Friend of the Chapter | $500 to $2,499

Benefits Include:

One complimentary registration to a

Networking Event or Education

Program.

Option to exchange complimentary

registration to attend the sponsored

event, if not included.

Complimentary enhanced listing in

the mpicac.org supplier directory for

three months. Artwork to be provided

by sponsor. (for one MPI-CAC

member only)

Recognition as Friend of the Chapter

on mpicac.org.

Logo and link on the event website.

(for event-based sponsorship)

One time use of the chapter mailing

list. (physical mailing address only)

One time use of the sponsored event

attendee mailing list. (physical

mailing address only)

Policy for In-Kind Sponsorship Donations

The chapter will give 100% sponsorship credit for the retail value of the in-kind donation if the sponsorship is provided in

full (no money required from the chapter, unless otherwise pre-negotiated). Should the in-kind donation not be a 100%

donation, though instead a percentage of the total retail value, the chapter will give in-kind credit on a sliding scale to the

donating sponsor. Contact the Director of Sponsorship for more details!

Page 13


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

MPI-CAC Educational & Networking Events

Education Conference – EdCon 2013

October 2013

Our award winning Education Conference will include visionary programming in a

high-quality adult learning environment. This full-day conference will feature

education to help take your career to the next level.

Technology Conference – TechCon 2014

February 2014

Our highly popular TechCon will again focus on technology, allowing attendees the

ability to get hands on experience with new and innovative technology. This key

chapter event hosts a large array of both planner and supplier attendees and

offers both strong educational components and plenty of networking

opportunities.

Signature Education Series

July, September, & May

The Chicago Area Chapter of Meeting Professionals International has been

recognized internationally as a chapter with exceptional educational offerings. The

chapter is offering a Signature Education Series (with CEU’s for all attendees) in

July, September, and May of the upcoming year with a focus on topics

most requested by our members in our recent Needs Assessment Survey. These

programs will all conclude with a networking reception providing more time to

interact with the attendees.

Knowledge Shares

November 2013 & April 2014

Knowledge Shares are roundtable discussions with focused topics of subject

matter. Led by Subject Matter Experts, attendees come together in an

informal educational setting. Generally held in two locations simultaneously,

downtown and suburban; members enjoy the relaxed environment with great

conversations.

Page 14


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

CMP Study Group

September/October 2013 & March/April 2014

A consistent winner, MPI-CAC’s CMP study sessions help those working

to attain their Certified Meeting Professional (CMP) certification. The

program is offered to both members and non-members.

Leadership Training & Development

January 2014 & May 2014

MPI-CAC takes special interest in the development of its future leaders,

with Summer and Winter Leadership Meetings for Committee Chairs and

Vice Chairs. These events provide our most involved planner and supplier

members with chapter operation details. They are designed to foster interest in

“moving through the ranks” to their next role with the chapter. Two Board

Retreats in Winter and Spring offer senior level strategic planning.

Summer Networking Event

August 2014

Kick the year off with the Summer Networking Event. With an average of

100-150 attendees, this is an excellent opportunity to expose members to

your venue or service.

Holiday Party

December 2013

MPI-CAC’s Holiday Party is held in conjunction and partnership with the

Association Forum Holiday Showcase. This event raises money for our Dave Hinton

Memorial Scholarship Fund and features both local chapter members as

well as an array of MPI Members from around the country.

Page 15


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Trivia Night

April 2014

Similar to pub trivia contests and the successful team format from a golf

tournament, guests could register as teams or individuals. Trivia Teams will

compete against each other to answer questions about the industry and all

things related. A team building or group activity provider will facilitate the trivia

contest.

!

19th Annual Golf Classic

June 2014

The Annual Golf Classic is one of the most popular events that the chapter holds.

This is a great event to have quality one-on-one time with a top client. It provides

a large marketplace for sponsorship presence for both major and hole sponsors,

and is a favorite of the membership that prefer to golf or come later and attend

the reception. There is always an excellent Silent Auction and Raffle to bring

added excitement to the event.

Golf Clinic

March 2014

As the weather begins to show signs of summer, attendees jump at the

opportunity to brush up on their golf skills in preparation for the MPI-CAC Golf

Classic. For the non-golfer, the networking in this entertaining and fun

atmosphere never fails.

Annual Awards Recognition Gala

June 2014

This popular event continues the chapter's tradition of recognizing the

contributions of our volunteers that are invaluable to MPI-CAC's success. The

dedication and commitment of our chapter volunteers will be evident as

prestigious awards are presented during the program.

Page 16


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Chapter Communication

MPICAC.org

The Chapter’s website continues to be the most popular marketplace for our community.

Event registration, latest industry news, ever changing content, message boards and

blogs are the reason it is the most functional and preferred tool for our membership.

From registering for events to looking up other MPI members, www.mpicac.org offers

unique and trackable marketing opportunities.

Conversations + Connections | The Chapter’s Bi-Weekly E-mail

Conversations + Connections, the Chapter’s bi-weekly e-newsletter, offers bite size

nuggets of information direct to our members’ electronic boxes. Included in these quick

reads are articles that cover career development tips, reminders about upcoming chapter

events, sponsorship opportunities, and announcements. A great advertising opportunity

for our supplier partners.

Social Media

The Chicago Area Chapter of Meeting Professionals International utilizes the most

popular social media methods of communicating with meeting professionals in the

Chicagoland area. Reaching both members and non-members alike; the up-to-date

announcements and community interactions allows for a fresh perspective on chapter

happenings and industry news. We have a team of professionals that utilize social media

as part of their daily business dealings.

Career Center | Job Board & Internship Postings

A combination of the strengthening of the US economy and growth of the student

membership, the need for improving and expanding our career center became apparent.

Our members need a resource they can trust when it comes to searching for their next

strategic career move.

Page 17


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Let’s Get Started!

Complete the Sponsorship Interest Form online at www.mpicac.org/sponsorinterest2013 or fax the

attached application to 708.876.5598

Your Sponsorship Interest Information will reach the committee(s) for which you indicate you would like to

provide an in-kind sponsorship.

Benefit fulfillment instructions will be sent out upon receipt of a fully executed Sponsorship Commitment

Contract and can be used or distributed as the sponsor sees fit throughout the terms of the agreement.

Questions regarding the form? Contact Beth Chitnis, MPI-CAC Executive Director.

MPI Chicago Area Chapter

Attn: Beth Chitnis | Executive Director

[P] 630.571.4480 | [E] beth@mpicac.org | [F] 708.876.5598

1301 W. 22 nd Street, Suite 202, Oak Brook, IL 60523

Don’t have a preference? Leave them blank or contact Tina Reedy, Director of Sponsorship,

to find out what opportunities may provide the best level of return on investment based on

your objectives.

Tina Reedy | Director of Chapter Sponsorship

[P] 847.843.1313 | [E] tina@travisav.com

Page 18


MPI CHICAGO AREA CHAPTER

SPONSORSHIP PROSPECTUS

2013 ~ 2014

Fax Form to: MPI-CAC Sponsorship

708.876.5598

Sponsorship Interest Form

You can fax or fill out the form on-line at www.mpicac.org/sponsorinterest2013

First Name

Last Name

Designation

Title

Organization

Address

City State Zip

Phone

Email

Web address

Sponsorship Interest: Cash InKind

Overview of offer:

Value $

Page 19


This brochure has been printed through an in-kind donation from:

3rdCoastImaging

www.3rdcoastimaging.com (312) 344-1869

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