4 years ago


This blueprint sets the

This blueprint sets the foundation for the Coaches Across Continents brand strategy. It reflects the position, promise and personality that we want to project to our on-field and off-field partners, our volunteers and funders, the tens of thousands of coaches and community leaders and the hundreds of thousands of young people we connect with in our work. It also provides us with the clarity of purpose to realize our vision.

VISION THE FUTURE WE SEE FOR SPORT FOR SOCIAL IMPACT We envision the day when all governments, municipalities, schools and communities have the skills to use sport as a social impact tool and make the choice to do so.