CAC BRAND BLUEPRINT

taiji1
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This blueprint sets the foundation for the Coaches Across Continents brand strategy. It reflects the

position, promise and personality that we want to project to our on-field and off-field partners,

our volunteers and funders, the tens of thousands of coaches and community leaders and the

hundreds of thousands of young people we connect with in our work. It also provides us with

the clarity of purpose to realize our vision.

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