December 2006 - Swiss Valley Farms

swissvalley.com

December 2006 - Swiss Valley Farms

December 2006

GRAPHICS

GOOD ENOUGH

TO EAT!

NEW TRAILER GRAPHICS make a BIG splash

on the Highways


AWARDS RIBBONS REGALE

Swiss Valley Cheeses at NMPF

Published Monthly by:

Swiss Valley Farms, Co.

P.O. Box 4493

Davenport IA 52808

563.468.6600 FAX 563.468.6613

www.swissvalley.com

Nancy Feeney

Editor/ Member Relations Mgr.

Karen Bohnert

Member Relations Assistant

Swiss Valley Farms, Co. will produce,

distribute and sell value-added, quality

products for our:

Customers & Consumers

Owner/Members

Workforce

Swiss Valley Board Officers

President

Donald Peterson....................................Cashton, WI

Vice President

Randy Schaefer....................................Blue Grass, IA

Secretary

Pam Bolin................................................Clarksville, IA

Treasurer

James Schmitt.............................................Sherrill, IA

Swiss Valley Farms’ cheeses

again performed well

competing with other

U.S. dairy cooperatives at the

recent National Milk Producers

Federation’s cheese competition,

held in early November in Las

Vegas, NV. Swiss Valley Farms

picked up a total of six ribbons for

its entries, representing all three of

the cooperative’s cheese plants.

First Place honors went to

Swiss cheese produced at the

Platteville, Wis. cheese plant and

to cream cheese produced at the

Luana, Iowa, cheese plant.

Second Place awards went

to Swiss cheese produced at the

Luana plant. Third Place ribbons

also went to a Baby Swiss made at

Luana as well as to a loaf of lowfat

Neufchatel produced there.

Another Third Place Ribbon went

to Swiss Valley Farms Danish-style

Blue Cheese produced in Mindoro,

Wis.

Congratulations to all our co-op

members who produced the quality

milk that went into these award

winning dairy products, as well as to

the employees who work to turn that

milk into these excellent cheeses.

In the Communications Contest

among the dairy cooperatives who

belong to National Milk Producers

Federation, Swiss Valley Farms picked

up three awards.

The Swiss Valley Farms

DAIRYMAN magazine took Second

Place and the 2005 Annual Report

took Third Place. Photos used on

the co-ops new semi-trailer graphics,

“Pour”, “Yummy Yogurt” and “Splash”

took Second Place in the photography

contest. The photos were taken by

Scott Peake, marketing assistant.

Nancy Feeney, Karen Bohnert and

Peake work on the Dairyman and

Annual Report.

Swiss Valley Directors

Loyde M. Beers.......................................Eastman, WI

Donald Berlage......................................Elizabeth, IL

Steve Klug.....................................Spring Grove, MN

Dale Humpal.........................................Ridgeway, IA

Donald Kowalski....................................Wausau, WI

Francis Leibfried..................................Cuba City, WI

G. Joe Lyon....................................................Toledo, IA

Jeff Nimtz............................................Monticello, WI

Jim Oelfke............................................Hamburg, MN

Patrick Schroeder..............................Lancaster, WI

William Strief..................................................Farley, IA

page 2

Co-CEO’s Don Boelens & Gordy Toyne, along with

President Don Peterson glady accept their honors at NMPF.

SWISS VALLEY FARMS DAIRYMAN


SPINNING A NEW WEB

swissvalley.com gets an update

Our corporate website at

www.swissvalley.com is

an important tool for our

business. The site receives about 2,000

visitor sessions per month. Reasons

for coming to the website include coop

members reviewing their production

data, consumers seeking information

about the company, customers

looking for details about the products

we sell, and many others. The average

amount of time that visitors spend

on our website is 9 minutes, which is

long by industry standards.

The site was last re-designed in

1999, and at that time won awards

for layout and content. However,

technology and the dairy industry

continue to move forward, and

our website has become out of

date by comparison to many of

our competitors. It also became

increasingly difficult to make changes

to the old site. So it was decided

earlier this year to completely rebuild

the website to reflect more current

technology, a contemporary look,

and to provide easier updates.

The new and improved www.

swissvalley.com site went live in early

December. Features of the updated

website include the following:

• New home-page that is easier

to navigate

• Expanded recipe section with

special printing features and “Send

to a Friend”

• Two fun games for kids: “Dairy

Dash” and “Farmyard Memory

Game”

• Nutrition information and

ingredient listings for all of our

products

• Producer log-in on home-page

(lower right side)

• Company history and

photographs

This new site will enable us

to continue using the internet as

a key part of connecting with our

producers, consumers, customers,

and suppliers.

Check it out at

www.swissvalley.com

Check out the new Swiss Valley Farms website.

This is a picture of the homepage for www.swissvalley.com

DECEMBER 2006 page 3


GREAT SPEAKERS LIGHT UP

NMPF Conference

Three winning Young Cooperator

couples from Swiss Valley Farms

attended the 2006 National

Dairy Summit sponsored by National

Milk Producers Federation and Dairy

Management Inc. Held in early

November in Las Vegas, NV, there were

lots of interesting speakers for the YC’ers

to hear as well as excellent topics in the

General Assembly sessions, too.

Attending this year was YC’ers Glen

and Melissa Schmitt, Ft. Atkinson, Iowa,

who also served on the ’06 National YC

Advisory Board and helped to moderate

the YC portion of the conference. Eugene

and Shawn Smith, Clinton, Wis., also

attended as well as the ’06 YC contest

winners Tom and Julie Kaiser.

As the end of the conference, Glen

and Melissa received a “thank you”

plaque from YC Coordinator Mary

Knigge and Gordon Hoover from the

NMPF Board.

During the conference, Tom and

Julie Kaiser were elected to serve as

Secretary Couple on the 2007 NMPF

Young Cooperator National Advisory

Board. They will take notes during the

YC National YC Advisory Board meeting

in Washington D.C. next summer, as

well as take notes during any conference

calls. Like other members of the 2007

National Advisory Board, they will help

to moderate the Young Cooperator

portion of the Dairy Summit next winter

in Orlando, Florida.

A highlight of the conference was the

speech by U.S. Secretary of Agriculture

Mike Johanns. It has been years since

a U.S. Secretary of Agriculture has

addressed this national group of dairy

producers. Sec. Johanns told everyone,

“U.S. dairy productivity is truly amazing.

A strong ag industry is vital to the U.S.”

He stressed that farm supports

need to be predictable. “Global demand

remains strong. There was 68 billion

dollars in U.S. ag exports in ’06.”

Other YC speakers included: Ron

Orth, Michelle Payne Knoper, Trent

Gordon Hoover presents Glen and

Melissa Schmitt with a “thank you”

plaque for their work on the 2006

national conference.

YC’ers posed before the formal banquet at the conference. They are, from left: Eugene

& Shawn Smith; Melissa & Glen Schmitt and Julie & Tom Kaiser.

page 4

Tom and Julie Kaiser chatted with

speaker Michelle Payne Knoper

before her workshop

Loos and James Batman, who addressed

the Swiss Valley Farms YC Spring Break

last year.

Trent Loos, a vocal advocate for

U.S. agriculture and author of the radio

column “Loos Tales”, got a big laugh

when he shouted, “There is no such thing

as a lactating soybean!”

“For generations, farmers were told,

‘Stay home, work hard and everything

else will take care of itself’,” he said.

“That doesn’t work today. Farmers must

be aggressive and speak up. Be more ‘in

your face’ on farm issues.”

“Why have we chased our kids away

from production agriculture?” Trent

asked. “I am told over and over, ‘Trent,

you are always preaching to the choir.’

Well, the choir needs to get louder!”

SWISS VALLEY FARMS DAIRYMAN


Members of the Swiss Valley

Farms Board of Directors

posed with their cheese

awards table before the President’s

Reception at the conference. They

are, front row, from left: Jeff Nimtz,

Monticello, Wis. and Pat Schroeder,

Lancaster, Wis. Back row, from left:

Jim Schmitt, Sherrill, Iowa; Co-CEO

Gordy Toyne; Don Berlage, Elizabeth,

Ill.; Co-CEO Don Boelens; Loyde

Beers, Eastman, Wis.; Bill Strief,

Farley, Iowa and President Don

Peterson, Cashton, Wis.

ON THE

OAD AGAIN

keep an eye out for the new swiss valley fleet

New appetizing graphics are showing up on more Swiss Valley Farms semi-trailers. These yummy

graphics are luscious and eye-catching, making you hungry for refreshing Swiss Valley Farms dairy products.

DECEMBER 2006 page 5


GOOD COWS IS ALL YOU SEE AT

by Mary Bjorling

Sherona-Hill

Many people have traveled

west to make their mark

in the world, but Mike

and Sheryl Deavers, Swiss Valley

Cooperators of Edgerton, Wisc.,

turned that old adage around and

moved from California to the

Midwest about five years ago to find

their fortune.

The Deavers moved east from

California to the Midwest about five

years ago. Mike grew up on his family’s

Jersey dairy operation in central

California and has an education in

animal husbandry. The California

family operation name was Iona, and

Mike and Sheryl used that name as

a base and changed the prefix of the

new operation to Sherona Hill.

The move east gave them a more

central base for their specialized

multi-faceted business that entails

custom housing, showing, fitting and

selling both cattle and embryos, and

transporting cattle.

“We feel that we are now centrally

located for the trucking business and

for registered purebred operations

with the Holstein, Brown Swiss and

Jersey,” Mike said.

“Our ultimate goal is to have cattle

on this farm to be competitive on the

national level. We show primarily on

the national level,” he said, with an

occasional scattered few other shows.

For a true cattleman there is

nothing quite like a pretty animal,

and Mike Deavers, has made his

living knowing what goes into the

making of those top dairy animals.

The Sherona Hill operation

involves the showing and dressing

and prepping of show cattle, but they

page 6

also buy and sell cattle and do embryo

transplants and sell embryos and

custom house animals and transport

cattle across the country.

The proximity of the World

Dairy Expo held in Madison in early

October is a major plus in the Sherona

Hill location in nearby Edgerton. In

conjunction with the Expo, Sherona

Hill holds a sale, this year called the

Mike & Sheryl Deavers stand in front of their cows

at World Dairy Expo in Madison, Wis.

Prime Time III, the third sale, which

draws both US and foreign buyers.

Last year over 400 people were drawn

to the sale. “We sell on consignment,

but anyone can walk in and buy,” said

Mike.

Sherona Hill is a beehive of

activity the week before the sale.

From 20 to 25 people from all over

the US and Canada work the week of

SWISS VALLEY FARMS DAIRYMAN


the show. Some are professionals who

prep cattle for shows and sales, some

are judges and showmen and some

are qualified handlers.

About 80 head were entered in

this year’s Prime Time III sale and

about 30 head were entered in the

World Dairy Expo.

The sale, managed in conjunction

with the Great Northern Land and

Cattle Co. of Fond du Lac, Wis. has

evolved into a social and networking

event. Dinner and cocktails are served

before the sale. “It is a good place to

meet people you might miss at the

Expo,” Mike explained.

And it brings in big dollars to the

owners, too. Some cattle have brought

prices in the high five figure range in

the past. While the Prime Time sale

is a large event in the operation,

Sherona Hill is a busy place the year

‘round.

The Deavers custom house

prominent cattle for outside customers

from several states and Australia,

England and Canada. “They (the

cattle) can be with us as short as 60

days or their lifetime”, Mike said.

Because of Sherona Hill’s national

scope, Mike stresses that their doors

are always open to visitors. “We

welcome people every day of the year.

Our doors are always open. We don’t

have a problem with people dropping

in to see what we are doing,” he said

Mike has an education in cattle

science and is a top-ranked cattle

judge. He has served as judge in four

of the seven breeds at the World

Dairy Expo. He has also judged in

several states and Brazil, Japan, Italy

and Switzerland. He will be judging


We want quality rather

than quantity. Right now our

worst animal on the farm

could easily be

someone’s best.

the Royal Winter Show in Toronto,

Canada.

As both a showman and a judge,

Mike has developed a philosophy

of what brings the most positive

benefit to the show ring. What is said

personally to each showman leading

their animal in the ring is more

important than what is said over the


Sheryl Deavers pampers her “babies” at the

Sherona Hill facilities at Edgerton, Wis.

microphone, he stresses.

Mike likes to take home the

trophies as well, and says “every win

is a good win,” but two showings

stand out in his memory. The first

one was when his father led the junior

champion Holstein at the World

Dairy Expo. “He did so much when

Continued on page 13

DECEMBER 2006 page 7


local school wins

NATIONAL GOT MILK?

With nearly one-third

of U. S. children

and teenagers either

overweight or on the brink of

becoming so, it’s never been more

important for schools to take an active

role in helping fight childhood obesity

– a problem that has tripled over the

last 30 years. In an effort to draw

attention to and reward those schools

already doing just that, the got milk?®

campaign created the Healthiest

Student Bodies contest, which is

awarding a $1,000 grant to 50 schools

nationwide, including West Delaware

High School in Manchester. To check

out the other winning schools, visit

www.bodybymilk.com.

Beating out more than 1,500

others, West Delaware High School

earned its spot on the elite roster

of 50 when local student Barry

Moriatiry nominated the school

for their dedication to bettering the

health of students by offering healthy

food choices for breakfast and lunch,

in addition to including a variety of

flavored low fat milk at each meal.

As a reward to Barry Moriatiry and

the entire student body, the got milk?

campaign visited them on November

3 to host a celebratory assembly, where

the school was awarded a $1,000

grant to implement new nutrition

and physical activity programs that

further aid in its students’ health and

wellness.

As the nominator, Barry Moriatiry

also received a prize package that

included gear from Adidas and Baby

Phat/Phat Farm, as well as a chance to

appear in a special one-time-only milk

mustache photo, taken at the school.

Get a Body By Milk.

The got milk? Healthiest Student

Bodies contest is part of a bigger

campaign called Body By Milk, which

encourages teens to grab nutrientrich

milk in lieu of sugary sodas since

it may help them achieve a healthy

weight. Several studies suggest that

teens who drink adequate amounts

of milk and fewer soft drinks tend to

weigh less and have less body fat than

those who don’t.

“Milk is packed with nine essential

nutrients that growing kids need,

including calcium for strong bones

and protein that plays an important

role in building and keeping muscle,”

said Evelyn Tribole, R.D., an awardwinning

registered dietitian and best

selling author. “Drinking three 8-

ounce glasses of lowfat or fat free milk

each day in place of sugary soft drinks

(which have little or no nutritional

value), staying active and eating right

can help give teens what they need to

stay lean, toned and healthy.”

The Healthiest Student Bodies

contest ran from February – June

and asked students to submit an essay

explaining either how their school

helps its students stay fit and healthy

or how they would enhance nutrition

and physical activity at their school.

Barry Moriatiry, second from right, receives a

1,000 check from got milk?

Field Rep. Lynn Melchert samples

SVF treats at West Delaware High.

page 8

SWISS VALLEY FARMS DAIRYMAN


SOUTHWEST WISCONSIN DIRECTOR

Shares a Long Farm History

Francis Leibfried of Cuba City,

Wisconsin, is one of the newer

members of the co-op’s Board

of Directors, having replaced the

retiring Dale Weigel, Platteville, WI,

in District 2 in 2003.

Francis farms in partnership with

his two brothers and a nephew on

acreage that has been in the family

for almost 125 years. Francis says

that in the long history of this farm,

until his generation it has always been

passed down through the women in

the family.

While his brothers, Steve and Ken

and nephew Aaron, work on the 360-

acres of crop production, all of which

is organic, it is Francis’ job to focus

on the dairy. Leibfried Dairy consists

of a herd of 80 Holsteins, which are

not organic. The organic crops grown

on this farm are sold as feed for other

organic dairy herds.

“Since my other partners handle

all the field work, I very seldom get

into a tractor,” Francis says. Even so,

his brothers and nephew help handle

his dairy chores when Francis attends

to his co-op Board duties.

Francis lives on the dairy with his wife,

Kim, and daughters: Katie, 24; Molly,

15, and Abbie, 9. Another daughter,

Shannon, 31, lives off the farm.

Kim works at a nursing home in

nearby Cuba City, and feeds the calves

in the evening, sometimes getting

assistance from Molly and Abbie. The

Francis Leibfried and his daughter Abbie, 9, sit in

their calf barn.

calves are sheltered in a bright, plasticsided

greenhouse-type barn, living in

the luxury of lots of light and fresh

hay. The rest of the dairy herd is fed

with a TMR system.

Have yourself a MINTY

little Christmas!

Be sure to bring this creamy treat home for the holiday season.

Mint Chocolate is the newest offering from the Swiss Valley family of

flavored milks and it’s going fast. Get it before it’s gone!

DECEMBER 2006 page 9


INSURE YOUR FARM’S FUTURE

When Matt and Katie

expanded their dairy,

they never dreamed

they’d need the life insurance their

accountant suggested they buy so

soon. Six months after the 400-cow

dairy was up and running, Matt was

killed in a car accident.

Katie was a great cow person,

but she wasn’t comfortable with the

business management side of the

operation. Just as they had planned,

Katie used the life insurance policy

to pay down the farm debt. That

gave the business some much needed

“breathing room,” and gave Katie

your family, your business and your

estate. As with any risk management

tool, the key, he says, is knowing how

much you need to provide protection

without throwing money away.

Use the following steps to

determine how much life insurance

you need.

Decide why you need it

First, define your purpose in

purchasing the life insurance policy,

suggests Dunteman. Life insurance

is not something you buy and forget

about. It’s part of your financial plan.

In order to know how much

life insurance you need, Dunteman,

be costly.

However, life insurance can be

used to cover the cost of estate taxes.

Contact your accountant or lawyer

to help you examine your liquid

assets and to determine the potential

tax consequences. Then, have him

explain how life insurance can be

used to cover this cost.

“Will my heirs need life insurance

to pay off a large farm debt or house

mortgage?”

When a farm business has a

lot of debt - especially right after

an expansion or for a new startup

operation - life insurance can help

time to grow into the management

role.

Ten years later, Katie and her eldest

son - who by the way has become a

great cow person - are expanding the

dairy again. However, without the

life insurance Katie and Matt used as

a risk management tool, she probably

wouldn’t have had time to learn the

job before the business failed.

Life insurance is a risk

management tool, explains Darrell

Dunteman, accountant and

accredited agricultural consultant in

Bushnell, Ill. You can use it to protect

and David Sousa, certified public

accountant in Tulare, Calif.,

recommend that you ask yourself the

following questions:

“Will my heirs need life insurance

to pay estate taxes?”

Most farm families do not have

enough liquid assets readily available

to pay a large estate tax bill. Depending

on how the estate is structured, the

estate tax bill could run as high as

55 percent of the total value of the

estate. Often, as a result, part of the

farm gets sold, or additional loans are

taken out. Both of these scenarios can

reduce the risk for your family should

something happen to you. Depending

on the amount needed to cover the

debt, you can opt to buy insurance

to cover the debt or to pay it down

substantially. This puts the business in

a stronger financial position through

the transition period.

When deciding how much life

insurance you need, don’t forget to

include the cost of hiring a manager to

run the dairy during the transition.

“Do I need life insurance on a

business partner?”

If you farm in partnership with

page 10

SWISS VALLEY FARMS DAIRYMAN


one or more people, you run the

risk of the partner’s heirs demanding

immediate payment for their share of

the operation - or worse yet, finding

yourself in partnership with someone

who doesn’t want to be there. That’s

where using a buy-sell agreement

funded with life insurance becomes a

good tool, says Dunteman.

A buy-sell agreement is a legal

contract that outlines what happens

to the business should a death,

retirement, or dissolution of the

business occur. The contract gives

the partner(s) first right to buy out

another partner or partner’s heirs,

provides a method of valuation,

defines the terms of payment and

establishes a method of arbitration,

if necessary. Using life insurance to

fund a buy-sell agreement gives you

the cash needed to pay the partner’s

heirs.

“Do I need life insurance to provide

an equitable estate to children not

involved in the business?”

When developing a plan to pass

the farm business on to the next

generation, the question producers

most commonly struggle with is how

to treat non-farm children equitably

without jeopardizing the future of

the business, says Sousa. When you

leave the farm to the next generation,

the children not involved in the farm

could force the sale of the business in

order to collect their fair share right

away. That often leaves the children

involved in the farming operation

with few options to raise the cash

needed quickly.

Life insurance can alleviate this

problem. You can use life insurance to

provide a cash payout to the non-farm

heirs and leave the farm operation to

the children who want to continue

the business.

“Do I need life insurance to support

my spouse and children?”

Using a life insurance payout to

support a surviving family is the first

use people think of when deciding

how much life insurance to buy.

However, as with any other use for

life insurance, you must consider

several factors in order to decide how

much you need.

First, you’ll need to decide if

you want to purchase enough life

insurance for your family to be set for

life, or to cover the major bills - such

as college tuition or a home mortgage

- and support the family through a

three- to five-year transition. More

and more producers use life insurance

as a transition tool, says Sousa. Doing

so means a lower cost for the life

insurance and it meets the intended

goal.

To decide which is best for you,

ask yourself the following:

• Is there any disability which

prevents your spouse from working?

• Does your spouse currently

work? On farm or off farm?

• Until what age will your

spouse work?

• Do you have children who

still plan to attend college?

• How many years will the

children need financial support?

• Do you already have funds set

aside for retirement, or do you need

to do so now for your spouse?

Calculate your needs

Now that you’ve examined the

reasons why you might need life

insurance, the next step is to calculate

how much you need. Use the life

insurance planning worksheet at right

to examine your financial position

and level of risk.

Once you’ve done some initial

calculations, contact your accountant

or lawyer to help you sort through the

details and determine the appropriate

amount of life insurance you need

to protect your family and your

business.

Then, with each major financial

change in your life - the birth of a

child, the purchase or sale of land, a

dairy expansion, or a child graduating

college - you’ll need to recalculate

your life insurance need, stresses

Dunteman. As your financial outlook

or equity position changes, so to does

the amount of life insurance needed

to limit your risk.

And remember, you can reach a

point where you no longer need life

insurance.

“Reprinted with permission

from the September 1999 issue

of Dairy Herd Management

magazine”

DECEMBER 2006 page 11


COLORFUL T-SHIRTS MAKE GREAT GIFTS!


Brown Hooded Sweatshirts with SVF name

across front.

M, L & $22 XL $23 2XL $25


page 12

Junior T-Shirts in Two-Tone Blue with

capped sleeves. Great for the young ladies.

These ladies’ sizes run VERY small.

S – XL = $9 2XL = $10

Light Yellow T-Shirts with SVF logo.

S – XL = $7.50

Red T-Shirts with SVF logo.

S – XL = $7.50 2XL & 3XL = $8.50

Light Blue Golf Shirts. Stripes on cuffs and

collar. Embroidered logo.

M – XL = $17 2XL = $19 3XL =$20

ITEM QTY SIZE PRICE TOTAL

Brown Hooded

Yellow

Red

Two-Tone Blue

Light Blue Golf

Sage Golf

Denim

Bonnie Mohr

Notecards

Wire cheese

cutters

Cutting board

Porfolio

Stocking Hat

Barbeque Tool Set

TOTAL AMOUNT ORDERED

ADD SHIPPING CHARGES

TOTAL AMOUNT DUE

Blue Denim Long Sleeve Shirts look great

anytime. Logo embroidered left front pocket.

Adult 2XL = $20 XL- S = $18

Sage Green Golf Shirts Still Available. Logo

embroidered left front.

Price: Adult 3XL, 2XL $25 S $22

Swiss Valley Sunrise” note cards featuring the

Bonnie Mohr print: 10 cards in a pack. Great for “Thank

you’s” and invitations.

Price: 2 packs for $5

Royal Blue Padded Portfolio with SVF logo

embossed on the top. Price: $4

White Plastic Cheese Wire with two cutting

sizes. SVF logo on the handle. Price: $2

White Plastic Cutting Boards 9 by 7 inches

plus 5-inch handle. Price: $5

SVF Stocking Cap warm, knit stocking caps, navy

blue with red stripes & SVF name woven into cuff.

Price: $5

Barbeque Tool Set large metal spatula, fork and

tongs in gift box. Price: $5

Shipping

Charges

Purchase Amount

Up to $20

$20.01 to $40

$40.01 to $60

$60.01 to $80

Over $80

Add

$5

$7

$8

$9

$10

SEND CHECK OR MONEY ORDER TO:

Swiss Valley Farms, Sales Items

P.O. Box 4493, Davenport, IA 52808

All prices include tax. Allow 3 weeks for delivery.

SWISS VALLEY FARMS DAIRYMAN


SHERONA-HILL continued

Continued from page 7

I was growing up,” Mike said. The

second was when Sheryl took junior

champion in the Red and White

Show with a calf she bought earlier.

“Family is the most important thing,”

he said.

While milk production is

important in their small herd, Mike

firmly believes that the importance

should be on the maximum amount

of production the individual animal

can give without added stress and

without affecting conformation.

“If 85 pounds a day is healthy,

that’s what we aim for. If 120 pounds,

if that’s healthy, then that’s what we

aim for. We look at what’s healthy for

each cow. We don’t believe in wearing

out the cow, but we do get a lot of

milk.”

“Last year we have not had a

Holstein produce less than 30,000

pounds. The Holsteins average from

30,000 to 40,000 pounds at a low

stress level. I don’t care about being

on top of the average list,” he said.

Mike stresses that if the only source

of income was milk production, then

they would need the most amount of

With less than 2 percent of the U.S. population

involved in farming today, the public has little

opportunity to visit a dairy farm. However, a

new Web site, www.dairyfarmingtoday.org, created by dairy

producers through their checkoff investment, educates the

public about how today’s dairy producers care for their animals

and their land while growing healthy farming businesses for

future generations.

The site, developed nationally, helps provide an electronic

component to Midwest Dairy Association’s newest effort,

Part of the Sherona Hill business entails transporting cattle across country with

their truck. The various aspects of the business keep Mike and Sheryl busy.

milk possible, but the cattle sales and

embryos help cover their costs. He

makes careful study of sires and his

embryo sales reflect that success.

In the future, Mike and Sheryl

aren’t planning on expanding their

numbers. “We want a herd of fewer

head of marketable cattle of higher

quality for our Prime Time sale. We

want quality rather than quantity.

Right now our worst animal on the

farm could very easily be someone’s

best. We have nothing on this farm

that could not qualify for a sale like

Prime Time,” he said.

With the year ‘round activity of

the farm, shows and trucking, Mike

and Sheryl have a hard time getting

away for vacations and don’t often

have a day off together. They try to

schedule a week off in January for a

NEW WEBSITE EDUCATES THE PUBLIC ABOUT

MODERN DAIRY FARMING

“People Behind the Product”, aimed at telling consumers

about dairy farmers’ compassionate animal care, devotion

to environmental stewardship and unparalleled food safety

practices.

The site helps consumers understand how dairy producers

work hard every day to provide safe, wholesome and nutritious

milk and make positive contributions to rural America.

The site is one of several ongoing producer-funded initiatives

to help accurately portray the image of dairy producers and the

dairy industry.

DECEMBER 2006 page 13


Take a look at Field Personnel & Statistics at

SWISS VALLEY FARMS, CO.

Field Department & Procurement Division Directory

J. GORDON TOYNE V.P.

MEMBERSHIP & PROCUREMENT

LeClaire, IA 52753

Office: 563.468.6644

Home: 563.289.3535

NANCY FEENEY MEMBER RELATIONS

Bettendorf, IA 52722 Office: 563.468.6640

Home: 563.359.9100

KAREN BOHNERT MEMBER RELATIONS

East Moline, IL 61244 Office: 563.468.6641

Mobile: 563.320.2895

TIM GENTHE LAB & SAFETY MANAGER

803 S. School St. Office: 563.583.7669

Cuba City, WI 53807 Home: 608.744.3515

MARV THOMPSON

RAW MILK SALES & TRANSPORTATION

617 Monroe St.

Sparta, WI 54656

Office: 608.366.1770

Home: 608.269.4850

RON BRENNER FIELD SUPERVISOR

204 Goddard St. Office: 608.366.1770

LaCrosse, WI Home: 608.782.0012

THOMAS TEGELER FIELD SUPERVISOR

1320 1 1/2 St. S.W. Office: 563.583.7669

Dyersville, IA 52040 Home: 563.875.2059

DOUGLAS ANDERSON

451 Clayton Ave. W Home: 715.948.2183

Clayton, WI 54004

RANDY HEISEL

259 E. Lakeview Dr.

LaFarge, WI 54639

MIKE HOWALD

7105 N. Freeport Rd

Forreston, IL

Home: 608.625.2045

Home: 815.938.2651

FAX: 815.938.9151

FRED IMDIEKE

36356 Roanoke Lane

Melrose, MN 56352

Home: 320.256.4932

KARA KOOPMANN

6142 Roller Coaster Rd. Plant: 563.563.7669

Epworth, IA 52045 Home: 563.876.3900

ROGER LENIUS

319 9th St.

Waverly, IA 50677

KEN LEY

225 S. Clifton

Livingston, WI 53554

LYNNE MELCHERT

117 Culver Rd. N.E.

Hopkinton, IA 52237

Office: 319.352.5463

Home: 319.352.5015

Plant: 608.348.3932

Home: 608.943.6240

Office: 563.926.2363

Home: 563.926.2794

JIM MURPHY

430 Linden

Home: 563.422.5789

West Union, IA 52175 Mobile: 563.380.0393

MARK J. PINCH

298 Rundell Rd.

Livingston, WI 53554

JIM SCHMITZ

202 Bechner St.

Greeley, IA 52050

Home: 608.943.6039

Plant: 563.583.7669

Office: 563.925.2321

Home: 563.925.2015

CHERYL ZABLOCKI-WAGNER

W1919 Hofa Park Dr Office: 920.822.2933

Seymour, WI 54165 Home: 920.822.2887

BOB ZIELSDORF

309 North Street

Sparta, WI 54656

Office: 608.366.1770

Home: 608.269.5452

During the Month of October,

these Swiss Valley Farms

Members averaged below

100,000 for their somatic cell

count.

Roger Aldinger 92,000

Darwin & Dulci Arends 78,000

Chad Breuckman 90,000

George & Judy Cadden 65,000

Mike Deaver 52,000

Deetz Bros 69,000

Loren Duwe 94,000

Larry Gilbertson 66,000

Clara Harter 51,000

James Harter 51,000

Dave Heiderscheit 82,000

Rose Heiderscheit 82,000

Hendel Farms 87,000

Robert & Patricia Horst 75,000

Bernard Jorstad 66,000

Robert Ketchum 92,000

Anthony Koopman 60,000

Brad Koopman 60,000

Koty Laufenberg 66,000

Cheryl Meier 34,000

Mike Meier 34,000

Randy Mikshowsky 69,000

Eugene Newell 85,000

Helen Nowaskey 78,000

Oat Hill 83,000

Dennis & Chris Paszek 74,000

Kenneth & Marlus Schmitz 83,000

Philip Schneider 96,000

Walter Selke 96,000

William Selke 96,000

Steven & Sherry Vlasak 91,000

Leighton Yoder 51,000

Somatic Cell Range % of A Farms

0 - 100,000.......................................................4 %

100,001 - 200,000.......................................22 %

200,001 - 300,000......................................32%

300,001 - 400,000......................................20 %

400,001 - 500,000.....................................12 %

500,001 and above...................................10 %

Somatic Cell Range % of B Farms

0 - 100,000.......................................................4%

100,001 - 200,000.........................................11%

200,001 - 300,000......................................16%

300,001 - 400,000......................................18%

400,001 - 500,000.....................................18%

500,001 and above...................................33%

Swiss Valley Farms Welcomes

NEW MEMBERS

Gerben & Julie Ten Hoeve

Waverly, IA

Jeffrey Schaefer

Watertown, WI

page 14

SWISS VALLEY FARMS DAIRYMAN


WHILEWRE FARMING

October 2006 Board Minutes

The regular Board of Directors

meeting of Swiss Valley

Farms, Co. was held October

27, 2006 at the Dubuque Fluid Milk

Plant Board Room in Dubuque, IA.

President Donald Peterson, Cashton,

WI, called the meeting to order at 9:40

a.m. All Board members were present,

except Jim Oelfke, Hamburg, MN.

The Co-CEO Team of J. Gordon

Toyne and Donald Boelens also were

present.

The following business was

transacted:

Director Pam Bolin, Clarksville,

IA opened the meeting with the

invocation.

• The Board approved the Board

agenda.

• The minutes of the September

28, 2006 Board of Directors meeting

were read and approved as read.

• Toyne addressed

communications to the Board.

• The Board approved to pay the

4th quarter dues to NMPF.

• The Board approved to donate

$200 to the Sherrill Fire Protection

Association.

• Directors’ concerns and

comments were addressed by Toyne.

• The Management and Financial

reports were presented by Boelens

and approved.

• The Board approved to pay

out the 1999 Revolving Fund in

December 2006.

• Toyne reported on the

comparative milk report.

• Toyne reported on CMPC.

• The Board approved the capital

budget through October 27, 2006.

• The Executive Session was

opened and closed.

• Loyde Beers, Eastman, WI and

Peterson reported on the WFC/MAC

meeting.

Upon motion and second,

the meeting was adjourned at 12:57

p.m.

Respectfully submitted by

Pam Bolin, secretary.

SWISS VALLEY FARMS, CO ANTIBIOTIC PROGRAM

Effective March 15, 2004

Antibiotic Policy

If a member suspects antibiotics in his or her bulk

tank & calls a SWISS VALLEY FARMS field representative

to report this before dumping the milk:

•1st time in a calendar year, the coop will pay

80% of the milk.

•2nd & 3rd times in a calendar year, the coop

will pay 50% of the milk.

•Over 3 times in a calendar year, the coop will

pay zero.

On the 1st offense, if a member has purchased a

test kit and detects the positive antibiotic milk, SWISS

VALLEY FARMS, CO. will reimburse that member

$75.00 toward the cost of the test kit.

All claims must be received by the corporate office

for payment no later than 60 days after the milk was

dumped.

The earliest dated claim turned in will be paid at

80% payment.

If antibiotics are found to be present in a farm

truckload as a result of a screening test, the member

will NOT be paid for that shipment of milk, and will be

assessed as follows:

Full cost of net load

plus the cost of disposal.

Net load = total pounds on the load minus the member’s

pounds.

DECEMBER 2006 page 15


EGG NOG

The holiday drink with

a RICH tradition.

Be sure to bring this family favorite home

for the holiday season.

Swiss Valley Eggnog is the taste that you remember.

Our recipe is tried and true,

one taste takes you home.

Better get it fast, time is running out!

Post Office Box 4493

Davenport, IA 52808

Your copy of

PRSRT STD

U.S. POSTAGE

PAID

Permit No. 141

Davenport, IA

Address Service Requested

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