MEDIA PLANNER - Chain Store Age

chainstoreage.com

MEDIA PLANNER - Chain Store Age

2013

MEDIA PLANNER

Websites

chainstoreage.com

specsshow.com

executivespecs.com

E-newsletters

Retail Executive Update

SiteTalk

SPECSTalk

TechTalk Tuesday

Events

SPECS

Executive SPECS

Custom Media

If you don’t have it, we’ll create it!

Marketing

Advertising

Interactive

Lead Generation

Your connection starts with Chain Store Age.


2

YOUR CHAIN STORE AGE MEDIA PORTFOLIO

Chain Store Age’s media network of print, online, e-newsletters and

events connects you with the market leaders and decision-makers

that drive the industry.

Advertising with Chain Store Age aligns your message and marketing

goals against the best news, insight and intelligence in the industry

and gives you extraordinary access to an audience of influencers.

IN PRINT

Connect with credibility and impact, and build brand awareness with

high-visibility display advertising. From single pages to multi-page

pieces and inserts, a print promotion in CSA delivers run-of-press

value, plus targeted placement opportunities throughout every issue.


3

ONLINE

CHAINSTOREAGE.COM

Every day, thousands of industry professionals visit chainstoreage.com

for the news, analysis, competitive intelligence and tools they need to

move their business forward. Place your ads alongside CSA’s highvisibility

and category-specific content to target key audiences, build

awareness and capture leads for your business.

• Leaderboard

• Box ads

• Splash Ads

• Interstitial ads

• Sponsored content

• Video

Key metrics:

Total page views: 1,687,612/year

Total number of people who

visited site: 401,285/year

Number of visits: 762,260/year

8 million total ad impressions

per year

45,882 unique visitors

every month

More than 145,000 page views

every month


4

E-NEWSLETTERS

Chain Store Age also produces a portfolio of four e-newsletter titles,

with a combined online circulation of more than 58,000 readers.

Here’s an unmatched opportunity to send an impactful message to a

targeted readership of 100% opt-in influencers.

Metrics based on averages from January 2011 to June 2011 & based

on a four-week month.

Retail Executive Update

Daily roundup of news,

insights and intelligence.

Circ.: 13,805 • Open Rate: 32%

*Avg. impressions/mo.: 88,409

based on 21-issue month

Click HERE to view a sample.

TechTalk Tuesday

Twice-a-month coverage of

the hottest technology

innovations and ideas.

Circ.: 19,747 • Open Rate: 19%

*Avg. impression/mo.: 6,102

Click HERE to view a sample.

SPECS Talk

Twice-a-month coverage for

executives who plan, design,

outfit and maintain stores.

Circ.: 18,082 • Open Rate: 26%

*Avg. impressions/mo.: 8,674

Click HERE to view a sample.

Site Talk

News for and about retail real

estate projects, trends, leasing

and solutions.

Circ.: 13,953 • Open Rate: 28%

*Avg. impressions/mo.: 8,270

Click HERE to view a sample.


TOTAL COVERAGE. TOTAL AUDIENCE. TOTAL INFLUENCE

5

LEAD GENERATION

You want highly qualified leads you can act on; we’ll deliver them to you for

maximum ROI. Chain Store Age will work with you to identify your objectives

and create custom lead gen programs that speak directly to the audiences,

the organizations, the departments and even the job titles you’re looking to

connect with. We handle everything, from development to final reporting.

• White papers

• Webinars

• Surveys

• Special reports

• E-blasts

• Targeted marketing campaigns

CUSTOM MEDIA

There is no shortage of agencies that promise life-changing creative, but how

many have deep knowledge of your industry built into their DNA? Leveraging

our history as a leading B2B retail publisher, our custom media team knows

the inner workings of the retail business like no one else. That’s not to say

we don’t make pretty pictures. But unlike a lot of creative marketers, we know

how you operate, and we use this as the foundation for everything we do.

Our custom capabilities include:

• Campaign strategy, design,

implementation & management

• Advertising — online & print

• E-newsletters & digital special reports

• Posters & signage

• Magazines & newsletters

• E-blasts & announcements

• Videos

• Webinars

• Web development & design

• Retailer research

• Collateral & brochures

• Landing pages & microsites

Retail Report:

Growth Forecasts and Impacts

of Real Estate Technology

Sponsored by

construction program management


6

Issue Date Ad Close Features Retail Technology Operations SPECS Real Estate

January

December 6

Rising Retail Stars:

20 Under 40

• NRF Show Issue

• Innovative RT Solutions and

Emerging Technologies

• Social Media Trends

• Trends in Loss

Prevention

• Finance

• Energy Management

• Facilities Managment

• Lighting

Real Estate Tools and Technology

February/March

February 15

Retail Stores of the Year:

Annual Review of

Winning Stores

• Workforce Management

• Mobile Security

Risk Management:

Slip & Fall

• SPECS SHOW ISSUE

• Sustainability: Green Retail

Stores

• Remodeling Tips:

Construction Technology

Mall Social Strategies

Special Advertorial Section:

Open Air Centers

April/May

April 2

• New Retail Concepts

• Customer Centricity

• Business Analytics

• Mobile Payments

Supply Chain

Logistics

• SPECS Show Wrap-Up

• Highlights of 49th Annual

SPECS Conference

Expanded ICSC Section:

24th Annual Fastest-Growing

Developers, Acquirers and 3P

Managers Survey; Project

Profiles; Case Studies; Trends

Special Advertorial Section:

Real Estate Technology & Solutions

June/July

June 4

Annual Store Construction

and Outfitting Survey

• E-Commerce

• Cloud Computing

• Demand Forecasting

• Payment Trends

• HR

• Energy Controls

• HVAC/Refrigeration

• Floor Maintenance

RECon RECap

August/

September

August 7

Annual State of the

Industry Report & Top 100

Retailers

Holiday IT Preparations

• Holiday Staffing

• Gift Cards

• Facilities: Winter

Preparations

• Renewable Energy

Neighborhood Shopping

Special Advertorial Section:

Grocery-Anchored Centers

October

September 10

• Global Retailing

• Retail 2025: The Stores of

Tomorrow

• Price & Markdown

Optimization

• Cross-Channel

Synchronization

• In-Store Mobile

Deployments

Finance

• Lighting

• Signage

• Energy Management

The New Power Center

Special Advertorial Section:

Mixed-Use Developments

November

October 7

Break-Out Brands: Five Hot

Retailers

• Business Analytics

• Inventory Management

• Self-Checkouts

• Distribution Center

Efficiencies

• Risk Management

• Exterior Signage

• Flooring Trends

• Energy Controls

Top Redevelopers Survey Results

December

November 7

• Annual Big Builders

Survey

• Retail Entrepreneurs of

the Year

• NRF Pre-Show Report

• Update on M-Commerce

• Big Data

• Transportation

• Payment Systems

• Fixtures

• Signage

• HVAC

Portfolio Optimization

Special Advertorial Section:

Northeast Market Profile

Special Supplements/

Sponsorship Opportunities

Special Report:

In-Store Mobile Deployments

Building Energy-Efficient Stores

Special Report:

Lighting Trends: Spotlight on LEDs

Special Report:

Warehouse Efficiencies

Special ONLINE Report:

Retailers Get the Jump on

Holiday IT Prep

Special Report:

Seamless Connections: Omni-

Channel Retailing

Special Report:

Cloud Computing in Retail

Special Report:

• Workforce Management Trends

• Status Report on Renewable

Energy in Retail

Industry Event Distribution

NRF Annual Convention & EXPO,

Jacob K. Javits Convention Center,

New York, N.Y., Jan. 13-15

SPECS, Hilton Anatole, Dallas,

March 17-20

Global Shop, McCormick Place,

Chicago, April 16-18

RECon, Las Vegas, May 19-22

ICSC Florida Conference,

Kissimmee, Fla., Aug. 18-21

ICSC PA/NJ/DE Idea Exchange,

TBD

ICSC Western Show, San Diego,

TBD

ICSC Chicago Deal-Making, TBD

ICSC Southeast Conference,

Atlanta, TBD

Executive SPECS, TBD

ICSC New York Conference, NYC,

TBD

2013 Editorial Calendar

2013 Editorial Calendar


PRINT RATES & SPECS

AD SIZES

Full Page

2/3 Page

1/2 Page Island

1/2 Page

1/3 Page

1/4 Page

1X

$11,750

$9,990

$8,815

$7,050

$5,290

$4,115

3X

$11,160

$9,490

$8,370

$6,700

$5,030

$3,910

*4-Color Rates (gross) *10% Discount for all B/W ads

6X

9X

12X 18X

$10,600 $8,480 $7,630 $7,250

$9,020 $7,220 $6,500 $6,180

$7,950 $6,360 $5,720 $5,430

$6,370 $5,100 $4,590 $4,360

$4,780 $3,820 $3,440 $3,270

$3,710 $2,970 $2,670 $2,540

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AD SPECS

Publication Trim

8” x 10 7/8”

Full Page

7”x 10”

Bleed Full Page

8 1/4” x 11 1/8”

Non-Bleed Spread

15” x 10”

Bleed Spread

16 1/4” x 11 1/8”

1/2 Page Vertical

3 3/8” x 10”

1/2 Page Horizontal

7”x 4 7/8”

1/2 Horiz. Spread Non-Bleed

15” x 4 7/8”

1/2 Horiz. Spread Bleed

16 1/4” x 11 1/8”

1/4 Page

3 3/8” x 4 7/8”

GENERAL INFORMATION

Copy and Layout:

We will prepare copy

and layout upon request.

Ask your area manager

for details.

Ship Pre-Printed Inserts:

Chain Store Age

c/o Publishers Press

13487 South Preston Highway

Lebanon Junction, KY 40150

Attn: Marty Roberson

Storage:

Digital advertising files will be

deleted from our servers 12

months after last use if not

requested to be returned.

Ship Advertising Material:

Chain Store Age

425 Park Avenue

New York, NY 10022

Attn: Jim Lynch

Phone: 212-756-5059

2/3 Page

4 9/16” x 10”

1/2 Page Island

4 9/16”x 7 1/2”

Page

2-3 Full pages

4-7 Full pages

8-11 Full pages

12 or more pages

1/3 Vertical

2 3/16” x 10”

1/3 Page Square

4 9/16” x 4 7/8”

MULTIPLE PAGE INSERTS

Discount

10%

20%

35%

50%

Discounts apply to earned black-and-white rates,

no charge for color or bleed. Printing costs available

upon request.

All inserts are non-cancellable. Rates on request.

Maximum weight: 100-lb. text. Contact Production

Department for mechanical requirements and postal

regulations.

AGENCY COMMISSION & PAYMENT

15% commission to recognized advertising agencies

on gross billings for display advertising, color and

premium. No commissions will be paid on invoices

not paid within 30 days of billing date. Mechanical

charges and special services are non-commissionable.

Publisher reserves the right to hold the advertiser

and/or the agency jointly and severally liable for such

monies as are due and payable to the publisher.

DIGITAL REQUIREMENTS

PDF/X1-a files are the preferred format for Chain Store Age.

Digital advertising is submitted by the advertiser and accepted

by Lebhar-Friedman with the agreement that the material will

perform satisfactorily with no intervention required on the part of

Lebhar-Friedman. If the supplied digital advertising materials do

not meet the criteria required or require intervention or handwork

to prepare material for press, the advertiser will be billed for all

costs incurred.

MECHANICAL REQUIREMENTS

Method:

Printed Web-Offset (Wet), Perfect Bound

Issuance Dates:

See editorial calendar

Closing Dates:

Closing is first week of the preceding month for insertion

order and materials. Cancellations or changes in orders are

not accepted after the closing date. All closing dates mean

receipt of material in publisher’s New York office:

425 Park Avenue

New York, NY 10022

Attn: Jim Lynch, 212-756-5059

Spreads/Bleeds:

1/2” safety required on four sides from bleed size. Full bleeds

are accepted on all full-page ads at no additional charge.

SHORT RATE AND REBATE

All advertising subject to short rate or rebate when

more or less advertising than specified by original

order is used.

COVER/PREFERRED POSITIONS

Non-cancellable. 15% premium on second and fourth cover

and 10% premium on all other preferred positions.


ONLINE RATES

8

CHAINSTOREAGE.COM

WEBSITE ADS

RATES

(gross)

728 x 90

ROS

Leaderboard

728 x 90 ROS

Leaderboard

Expandable

300 x 250

Position 1

300 x 250

Position 2

250 x 250

Home Page $4,250 $4,750 $3,750 $3,250 $2,250

Interior Page N/A N/A $3,000 $2,500 N/A

CHAINSTOREAGE.COM

E-NEWSLETTERS

RATES

(gross)

Delivered

Circulation

Position 1

Leaderboards

728 x 90

(per issue)

Middle

Leaderboards

728 x 90

(per issue)

Middle

Banners

468 x 60

(per issue)

Bottom

Banners

468 x 60

(per issue)

Retail Executive

Update

13,805/day

$2,000*

$1,400*

$975*

* Price includes Monday - Friday

$875*

SPECS Talk

18,082/bi-wkly

$2,250

$2,025

$1,800

$1,575

TechTalk Tuesday

19,747/bi-wkly

$1,700

$1,550

$1,350

$1,150

SiteTalk

13,953/mth

$1,000

$850

$750

$650

GENERAL INSTRUCTIONS

Website specs: Please send a jpeg, gif or animated gif (max size 20k) and a url link.

We also accept flash files in swf format with clicktags (max size 30k). All flash files must

include a jpeg and gif backup file.

Newsletter specs: Please send a jpeg, gif or animated gif (max size 20k) and a URL link.

NO flash files. Note: we accept animated gifs, but they do not animate for recipients

using Microsoft Outlook 2007. If using animation, make sure your first frame has all the

pertinent information.


CONTACT

Gary Esposito

Publisher

212-756-5118

gesposito@chainstoreage.com

Michael Morrissey

Online Sales Dir./Southeast Regional Sales

312-645-5072

mmorriss@chainstoreage.com

Mary Fagnano

Western Regional Sales

818-386-8709

mfagnano@chainstoreage.com

Lise Slaviero Groh

Eastern Regional Sales

610-458-7655

lslaviero@chainstoreage.com

Katherine Field Boccaccio

Senior Editor/Real Estate Category

Mgr. 225-751-2225

kboccaccio@chainstoreage.com

425 PARK AVENUE NEW YORK, NY 10022

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