Corporate Social Responsibility Report 2008 As ... - Access Bank

BRAND DRIVER
Quest for Excellence
VALUE CHAIN MODEL – HIGHLY DIFFERENTIATED
Access Bank has a unique and highly differentiated Value
Chain Model (VCM) which forms the foundation for
delivering the strategy of the Bank. The VCM is based on
a deep understanding of our customers’ business in order
to provide products and services tailored to meet their
needs.
Our corporate strategy is hinged on a clear value
proposition to provide premium financial services to all
our clients and stakeholders. The essence of the VCM as a
strategy is to maintain closer ties with all existing
customers and harness prospects from existing customers’
networks.
The model necessitates that the Bank maintains a
presence in every facet of our customers’ businesses
including ancillary business; ensuring the Bank increases
its market share of her customer’s businesses.
The VCM also ensures that there is interdependence and
linkages between the various Strategic Business Units
(SBUs) of the Bank, for example; Institutional Banking will
leverage product leadership and customer intimacy to
become a significant player in the business activities of the
corporate sector of the economy with a focus on large
corporate clients. It will then explore opportunities in the
value chain of the large corporates and their subsidiaries
for the commercial and the retail banking divisions.
The VCM has been successfully implemented in some
chosen sectors of the market such as telecommunications.
MANAGEMENT APPROACH AND MATERIALITY
The Access Bank approach to CSR is predicated on best
practices and founded on a clear objective. We appreciate
the fact that businesses can do well by doing good and
this is the driver behind the design and integration of our
CSR strategy.
The foundations of our CSR strategy are governance and
ethics, and these influence our corporate decision making,
brand image and employee recruitment and retention. As
a result of this, our practices in the areas of community
investment, human resources, supplier relations and
customer relations naturally align with best practice and
reflect our values.
Taking into account the nature of our business operations
and the realities of our various operating environments,
coupled with emerging business responsibility and
sustainability issues in the global arena, we have
effectively crafted a framework that will help deliver the
Group’s CSR goals in the mid-term and long-term. In
applying this framework and delivering on our CSR
commitments, we live our values.
In summary, the CSR approach in Access Bank is:
• Built on best practice
• Founded on a clear CSR objective
• Driven by impact potential
• Defines key focus areas of concentration
• Guided by a set of principles
• Managed by a governance structure
• Funded by 1% of the Bank’s PBT
• Documented and reported as a Corporate Social
Responsibility Report in print and electronic format
Access Bank shall leverage partnerships in the
achievement of our CSR commitments. We shall report
our CSR initiatives and engage an external auditor to
review the authenticity and impact of our actions.
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