Boxoffice-August.21.1954

AUGUST 71
I9'>4
j]:,i^di^ /pf^
Bert T. Ritter, retired school teacher and grandfather, who solved
kiddie matinee behavior problems in a Colorado Springs, Colo.,
theatre as a volunteer monitor . . . Story on Page M
Allied
Leaders,
Distributors
Discuss
Product Problems
Poge 8
P»m o( All EOil

nNKA
;»»1'5>"„:
V\o9'
na^^o*'
So^\
e (t^K'^^r.-
BOX-OFFICE FORECAST BY TRADE PRESS:
"Topnotch business in all situations."-M. P. Daily
"Robust at box-office."-Al. P. Herald
"Sure of financial succcss."-Showmeti'sTra(/e Review
"Theatre-goers will flock to the picture."-/5(>.vf;j^"'
"Certain of a welcome at boxoffices."-M. P. Exhibitor
M

Show
Hoot^Mon, It's Better Than
The Broadway Success!
M-G-M presents in
CINEMASCOPE
and COLOR!
BRIGADOON
GENE VAN
KELLY •
JOHNSON
CYD CHARISSE
ELAINE STEWART
BARRY JONES .
Screen Play, Book and Lyrics
ALBERT SHARPE
ALAN JAY LERNER
Music by FREDERICK LOEWE
Color by ANSCO
Directed by VINCENTE MINNELLI
Produced by ARTHUR FREED
by
Available in Magnetic Stereophonic,
Perspecta Stereophonic or Optical 1 -Channel
^^If;-
NEXT AT RADIO CITY MUSIC HALL
(Although it seems that "SEVEN BRIDES"
will play forever!)

f'ij
M CST
Watch Warners' New^
Atlantic City pre-relec5
or Sgt. Joe Friday's firs
eature-iength sensatb
'Frank' Is In It too!
BEN ALEXANDER
Officer Frank Smith RICHARD BooNt m*

A
riN HISTORY!
ric, Chicago and
send-off now
f
THE NEVER-TOLD
TRACK-DOWN OF
THE RED SPOT
CRIMINALS-
STORY SO BIG IT
HAD TO BE TOLD
ON THE WIDE,
WIDE SCREEN!
i

Your wish is
our command,
mr. schlanger!
In Response To Exhibitor Requests
20th Century-Fox Announces A
IT SHOULD
BE MADE
AVAILABLE
TO BE SHOWN
TO THE PUBLIC."
-Ted Sch/anger
HORT SUBJECT ON
icLE OF sTEREOPmrnc soum
In response to hundreds of exhibitor requests,
we are making available for public showing a special
Cinemascope Technicolor short subject developed from
the opening section of our recent demonstration reel on
THE ADVANCING TECHNIQUES OF CINEMASCOPE.
This one-reel subject affords a clear, informative
and fascinating explanation of 4-track magnetic stereophonic
sound. Using actual
scenes from GmemaScope
productions, it vividly illustrates the enhancement qualities
of 4-track stereophonic sound and its benefits over
any other sound system.
"THE MIRACLE OF STEREOPHONIC SOUND" is certain
to be enthusiastically received by your patrons and
will arouse wide-spread interest and laudatory comment.
It will do a tremendous public relations job for
you. And IT'S FREE!
TELL YOUR PATRONS
ABOUT GENUINE
4-TRACK MAGNETIC
STEREOPHONIC
SOUND!
This Cinemascope Shor
Subject explains
it in detail!

: J|8(ocker,
: 4029
: 45
;
7i(^cft^7^oti0nP(£tl(^/ndu4h//
TH NATIONAL FILM WEEKLY
ihid in Nine Sectional Editions
EN
SHLYEN
Edor-in-Chief and Publisher
note
sher & General Monager
JERAULD
Editor
AN COHEN. .Executive Editor
SHLYEN. .. .Managing Editor
SPEAR Western Editor
HATCHER. .Equipment Editor
«0(JS SCHLOZMAN . Business Mgr.
Offices: 825 Van Brunt Blvd.,
City 24, Mo. Nathan Cohen, E.Neculor;
.Icsse Shiyen. .Alanaging Edi-
Tls Sclilozman, Biisincs.s .Manager
atcher. Editor The .Modern Theatre
Telephone Cllcstnut 7777.
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iher & General ."Manager;
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Promotion-Sliowmandiscr Section:
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''"''"".
rJl^'!? N.O. States.
i^E 23rd, i'oly Trindle.
W- M
51st St., Irving Baker
'*''''"
i,'?"!!!"*' Silicon:
!

: August
,
'
ALLIED TAKES ITS COMPLAINTS
DIRECT TO MAJOR SALES HEADS
Lower Rentals, Increased
Product and Prints Asked
At Series of N.Y. Meets
By SUMNER SMITH
NEW YORK—National Allied's drive to
obtain concessions from the major distributors
reached a climax during the week
when an Allied committee of top officers
and members met with the various general
WELL-PUBLICIZED MEETINGS
The sessions were held against a background
of well-publicized complaints of unfair
business practices and threats to go to
the government for relief. One charge was
that the majors have taken advantage of the
reduced federal admissions tax to increase
rentals.
The committee consisted of Ben Marcus,
president: Abram P. Myers, board chairman
and general counsel; Wilbur Snaper, president
of New Jersey Allied and former national
president; Nathan Yamins and Jack
Kirsch. Their main demands were for lower
rentals and more product and prints.
The meetings began Tuesday (17). They
were held with individual sales managers
because the sales managers had felt that,
if there was a group meeting, charges of
collusion might follow. At their conclusion
late in the week, the Allied group began preparing
a report to be made at the two-day
board meeting to start Monday (23) at White
Sulphur Springs, Va. Tlie board will then
decide on future strategy.
The committee met with A. Montague of
Columbia, Bernard Kranze of United Artists,
Charles Boasberg of RKO, Al Lichtman of
20th Century-Fox, Charles M. Reagan of
MGM, A. W. Schwalberg of Paramount, and
Ben Kalmenson of Wai-ner Bros. Kranze represented
William J. Heineman. A meeting at
Universal was postponed due to lack of time.
BACKING BY MEMBERSHIP
The committee had substantial backing
from Allied membership. Indiana Allied a
week ago blasted the print shortage as
"phony." Its monthly bulletin said the shortage
made a dead letter of the antitrust decisions.
It charged that clearances are being
piled on clearances, and asked if the intention
was not to violate the law.
Early in the week. Allied of Iowa, Nebraska
and Mid-Central, in Caravan letter No. 15.
commented on the "phony print shortage"
and continued on to raise the same points in
identical language raised by Indiana Allied.
Myers hailed the results of the meetings,
saying they made for better understanding
between exhibition and distribution and that
they should be held more often. The committee
was received courteously, he said. He
would not go into details before the committee
reported to the Allied board, and he would
not comment on individual meetings except
(Continued on page lOi
Earlier Availabilities
Chief Reason
For Print Problem, Say Distributors
KANSAS CITY—The demand for earlier
availabilities, along with the "natural desire
J. Leo Hayob, KMTA president, had written
to sales managers of all film companies to
point out that exhibitors were experiencing
difficulty obtaining prints and, in many instances,
had been delayed in playing pictures
because prints were not available.
The sales chiefs, particularly those of several
of the majors, were frank in admitting
20th-Fox Prints Running
$600,000 Per Picture
Kansas City—The cost of prints for
20th Century-Fox has now reached
$600,000 per feature, almost double what
It cost before the company went into
Cinemascope production, Al Lichtman,
director of sales, told the Kansas-Missouri
Theatre Ass'n in answering the association's
letter on print shortages.
While the normal cost of prints runs
about SV2 cents a foot, some of the first
Cinemascope prints ran as high as 11
cents.
Cinemascope has created some print
it
problems, Lichtman admitted, because
requires an entirely different procedure
in printing and recording, as the recording
is done after the printing. It also
requires a system known as stripping on
the stereophonic prints, which is done
after the printing and prior to the recording.
This means two distinct additional
processing operations, he said.
He explained that this all meant developing
an entirely new kind of machinery
in the laboratory, that this machinery
has been in short supply and it takes
a longer period of time to turn out the
quantity of prints required.
".^s to quantity," he added, "we are
turning out a greater number than ever
before as CinemaScope pictures require
three types of prints—one with full magnetic
four-track sound, one with singletrack
magnetic sound and one with
single-track optical sound."
The company is making every effort to
meet the demands and. considering the
fact that it was less than a year since
Cinemascope was first launched. Lichtman
said he thought that in the face
of all the obstacles his company had done
a herculean job with it.
that print difficulties had arisen in recent
months. But, they explained, the shortage
of small- town theatre operators to play only did not come as a result of a reduction ir
the top boxoffice attractions," has brought the number of prints available for each feature.
about the condition in the distribution of
It was, instead, the direct result of thf
sales managers. Both Allied and distributor
motion pictures which exhibitors are attack-
moving up of availabilities for many theatre:
leaders reported an amicable, helpful ing as a "print shortage," sales heads of a in every exchange area, they said.
of meetings.
majority of the film companies have informed
series
the Kansas-Missouri Theatre
Ass'n.
Charles Reagan, sales manager for Metro-
Goldwyn-Mayer. said the print shortage "i
but one of several perplexing problems of thi
transition to new techniques and adaptatioi
to new times in our business."
AWARE OF PROBLEM
Reagan continued, "Our company is awar
of the problem which has arisen as the resu.'
of declining grosses, coupled with the natur:
desire of small-town theatre operators to pla
only the top boxoffice attractions and to pla
these earlier than ever to take gi-eater advar
tage of national and key city advertising."
It is this set of conditions, he commente''
which creates what is described as a "prii
shortage," although his company, despite tl
closing of some theatres and the resultai,
loss of accounts, has not reduced print quota
On the contrary, he said, on numerous n'
leases in the last several years. MGM
bought additional prints, and on every pi'
ture tries to use its prints most efficiently.!
The new distribution problems are beijj
solved, Reagan averred, admitting that
seems to be a slow process, "but we have 1
cure-all that can be put into effect ovsjj
night."
The desire of exhibitors to move up on t^;
availability list was also the explanati
given by Charles Boasberg of RKO Rao',
Pictures, Inc.
j
"There was a time when we were ablefi
operate without any hardship to anyone, W,|i
much fewer prints than we are forced to v
at the present time." he explained. "ThisJ
because during recent years many of ij
theatres playing on later availabilities hi>
moved up to an earlier position. This mei^
that for the earlier availabilities we
-f
forced to increase, by as much as 50 per cev
our usual print allotments. Then, we f |
that, when the later availabiUties arrive,
cause of the reduced number of theatres nf
playing in those availabilities, we h:> •«
idle prints."
,'
WOULD BE PROHIBITIVE
Print costs would be prohibitive, he c r
•
tended, if his company were to serve 100 f
cent every theatre when it wanted pictut
RKO is attempting to solve the situalB
by staggering the releasing of its pictu^l-
However, this may take a little time, s:^,
it will be a gradual process, said Boa
A. Montague, general sales manager
Columbia Pictures Corp., pointed to the
tContinued on page 10)
BOXOFnCE
:
21.

3-D WITHOUT GLASSES SHOWN;
DEMONSTRATION IS A SUCCESS
Revolutionary Process
Unveiled by Inventor
[n Trotwood, Ohio
By SPECIAL CORRESPONDENT
TROTWOOD, OHIO—A revolutionary conpt
of three-dimension motion pictures—the
rri-Dim system which does not require the
jse of glasses—was demonstrated here this
in the home workshop of the inventor,
;tu Sheldon. Trotwood is in the Dayton area.
It was a successful demonstration, of both
till and motion pictm-e photography, and
here appears to be no question that the
nventor, a former projectionist, has achieved
hat many experts contended was next to
^possible.
lEWED WITHOUT EYESTRAIN
The small group, seated in the basement
lop, saw depth as the human eye sees it.
'he depth was definite, natural in appeartice,
and viewed without eyestrain. There
no doubt that the Tri-Dim system has defilte
possibDities for use in the commercial
Tri-Dim requires a special head for the
andard projector which, the inventor claims,
all that an exhibitor will need to show the
stem. For his premiere demonstration,
leldon placed his mechanism on an old
•nemann projector which had a 32-tooth
ed and takeup sprockets and a 32-tooth
termittent. The mechanism used two
ises, placed one atop the other 65mm
art, which is the "normal pupillary" disnee.
icKGROUNDS APPEAR SHARP
JThe film used for Tri-Dim carries two
^rnating images. To project a 3-D image,
implicated series of prisms, and the two
Mses, combine the two images on the screen,
]e film travels two frames at a time at 120
per minute. A double shutter system is
Y
J|d. The prisms are arranged in a series to
Rid light from the projection optical systji
and the two lenses so that when the
ijiges reach the screen they are perfectly
sierimposed. Thus, the eye, without strain
"ally associated with theatre 3-D, sees the
t1 images as one, and with the depth which
It normal convergence characteristics pern
when viewing anything normally.
h the picture projected via Tri-Dim, per-
«i in the foreground carried a sense of
n Liral roundness and appeared in a normal
"•ttionship with objects in the background,
wch also had a sense of depth and roundlie
inventor described the prisms as being
w^in one-fourth wave length of being opti-
'^^r perfect. With one wave length of light
^^ the equivalent of one six-miUionth of
Perspecta Sound Offered
On a Royalty-Free Basis
NEW YORK— Producers throughout the
world can now use Perspecta stereophonic
sound on a royalty-free basis.
The change in policy has been decided on
at conferences between MGM, Paramount and
Warner Bros., the three companies which
have underwritten the cost of developing the
system and which have been the first to
adopt it for their pictures.
Perspecta has waived the producer's fee
charged up to this time of $1,000 a feature
and $100 a reel of shorts, subject to two conditions.
Producers must agree to use the trade
name, Perspecta Stereophonic Sound, and
must adhere to technical standards established
by the Research Council.
Details of the policy change wera supplied
Tuesday (17 )by Arthur M. Loew. president of
leatre. The question is whether
[ready involved in many
producers,
technological
Loew's International, and C. Robert Fine
inventor of the system and president of Perspecta
langes, can be persuaded to add the new
ocess to their production schedules.
Sound. Loew has been an active spon-
No matter what, though, 3-D without
sor of the system.
here—years ahead of what even the
Fine said IVIGM, Paramount and Warner
asses is
ost optimistic forecasters predicted it would
ke develop such
Bros, had urged the move on Perspecta as its
to a process.
BCjOmCE August 21, 1954
contribution toward standardizing sound and
aiding in the development of the art of picture
production. Loew claimed Perspecta was the
only system "completely compatible with
existing standard sound equipment and the
only one that requires no changes in the
booth beyond the installation of the Perspecta
integrator unit and three channels."
He said the basic rental price for the equipan
inch, the prisms are as close to absolute
perfection as they could be made.
Sheldon said he thought the mechanism
necessary to project Tri-Dim would cost an
exhibitor about $1,800. However, this head
could be used for any type of film normally
used in a theatre. All an operator would
have to do is change the intermittent and
close one-half of the prism system.
The inventor showed both a 3-D still and
a special motion picture he had shot in his
system. They were projected on a 5x7 beaded
screen, an aluminum-surfaced nondepolarizmg
screen and on a piece of muslin stretched
across pieces of wood, using a 25-foot throw
The beaded screen brought out a better
image than the others, when viewed from the
front, but fell off in quality when viewed
from the sides. On the other hand the
quality remained constant on the other
screens, but without as much brightness.
Prom all indications, it would seem that
Tn-Dim can be utUized as part of Cinema-
Scope, VistaVision and any other systems
now being introduced in the commercial theatre.
The opinion of those who saw the
demonstration is that the type of cameras
now being used for other systems can readily
mcnt will be about $980 for the integrator and
switching panel. Loew said he hoped the new
policy will result in universal adoption of the
system. He said he believed that the studios
will stop making magnetic prints when
enough theatres are equipped with Perspecta
sound. He estimated the cost of Perspecta
prints as from two to five cents less a foot
than magnetic prints.
Loew said Perspecta is "not a oneshot gimmick
of passing novelty value" but "a permanent
contribution to the better enjoyment of
motion pictures," as it "delivers full-range
stereophonic quality with the added advantage
of automatic, fool-proof and fail-proof
operation" and is compatible with existing
.standard sound heads.
Since the Perspecta demonstration here in
April, there have been more than 40 demonstrations
in major cities overseas and more
than 20 have been held or are scheduled for
the U.S. and Canada. Thirteen manufacturers,
eight abroad and five in the U.S., have
been licensed to produce the integrator units.
Loew said that J. Ai-thur Rank was seeking
permits to import the integrators but had
been stymied up to now by the British Board
of Ti-ade. He hoped that manufacturing arrangements
could be set up in Britain to correct
the European situation. Manufacturing
licenses have been issued to five firms in Italy
and one in France. A Japanese firm also has
a license.
be adapted for Tri-Dim production.
Sheldon informed BOXOPFICE that he
was developing a 3-D system without glasses
more than a year ago, but until a few weeks
ago was still engaged in perfecting the device.
At that time, he shot and developed a 600-
foot experimental film. He has been experimenting
with the 3-D process for many years,
an interest developed during his years in the
projection booth. He started as a rewind boy
at the age of 12. In the postwar year.^, Sheldon
turned to drive-in theatre construction
and in a three-year period erected nearly 30
outdoor theatres.
To Test 3-D Films Over TV
NEW YORK—Now television will try out
3-D films. The 3-D Television Corp. has patented
a process said to permit specially made
fUms to be viewed in 3-D with glasses or
flat without the use of them. Glasses are to
be sold the public at 50 cents each.
Plans call for the process to be tested this
fall by the "Angel Auditions" half-hour show
starrmg Paula Stone and sponsored by Broadway
Angels, Inc., which was telecast live last
season over ABC-TV.

: August
:_
PuUc^e.
I know you are fully aware that Technic

I
The Biggest Company
Does The Biggest Business
At The World's Biggest Theatre!
^LESS IHOSE BRIDESf!
'
In
Radio City Music Hall's 2IV2 year history
nothing like M-G-M's"SEVEN BRIDES
FOR SEVEN BROTHERS "! Imagine!
'
P^gg^st 1st Week's Gross {Holiday or Non-Holiday). Biggest 2nd Week's Gross
Holiday or Non-Holiday). Biggest 3rd Week's Gross {With exception ofM-G-M's
X
wn "Rose Marie" playing Easter Week). Biggest Three Week Gross {Holiday or
f
^on-Holiday) AND STILL GOING LIKE WILDFIRE !
AND IT'S
JUST A$ BIG NATIONWIDE!
106% of "MOGAMBO"
152% of "EXECUTIVE SUITE"
131% of "LONG, LONG TRAILER"
Next Music Hall Sensation: M-G-M's "BR/GADOON".'

NEW TAX CODE ALLOWS FASTER WRITEOFFS
A Tax Expert Analyzes Depreciation Provisions As They Affect Tfieatremen
By HAROLD J. ASHE
Washington
The administration's new tax code has
one provision which may represent a very
substantial tax saving during the next few
years for theatre owners. The code permits
taxpayers, at their option, to use accelerated
depreciation on certain assets. How
carefully a theatre owner exercises his option
or rejects it will have an important
bearing on his tax biUs for the life of the
assets. Where one owner may wisely use
a method which accelerates depreciation
another, under different circumstances,
with equal wisdom may continue to use a
conventional depreciation method.
APPLIES TO '54 PURCHASES
This depreciation option applies only to
depreciable neiv property acquired alter
1953, provided the owner is (a) the first
user. (bi his use started after 1953 and ic)
the asset has a useful life of three years or
more. These qualifications must be observed;
otherwise, a taxpayer cannot use
accelerated depreciation. There are other
considerations which will be discussed later.
Accelerated depreciation is a formula by
which, in the first years of ownership, the
amount of depreciation is increased without
shortening the life of assets. There is
a compensating offset. Eventually, recovery
slows down and there comes a point at
which recovery is slower than by the conventional
straight-line method. It is this
situation which warrants a theatre owner
considering all possible implications of accelerated
depreciation before using it.
In addition to the straight-line method,
the code now provides a taxpayer may
determine depreciation by:
(a) a declining-balance method:
(b) a sum-of-the-digits formula: or
(c) any other method which does
not result in the write-off of any more
depreciation each year than by the
other new methods.
Using a declining - balance method,
around 40 per cent of the cost of an asset
is written off in the first 25 per cent of
its normal useful life; about two-thirds is
written off in the first 50 per cent of its
life.
ENCOURAGES MODERNIZATION
Faster recovery is designed to encourage
modernization and improvement, holding
out the inducement of tax savings the first
years after acquisition of assets. Many theatre
owners will see in this an opportunity
to modernize and replace aging equipment,
without being obliged to look too far
into the future to see its tax-saving effects.
For example, certain theatre equipment
may have a normal useful life of 15 years.
(Source: Bulletin F, Internal Revenue
Service, which sets a 15-year composite
average life, although individual items may
vary from 3 to 33 years.) By tlie straightline
method 20 per cent will be recovered
in the first three years. By using the declining-balance
method almost 35 per cent
will be recovered in that period, come what
may thereafter in theatre earnings.
If, therefore, a theatre owner's net earn-
ings are presently substantial, and there is
reason to believe earnings will continue
high relatively for the next four or five
years, it may be wise for him to exercise
his option and adopt accelerated depreciation
on new assets acquired after 1953.
For these years, the tax bills will be reduced
through increased depreciation charges.
On the other hand, another theatre owner
having moderate earnings, but expecting
long-range growth and increasing earnings,
may thinli twice before giving up possible
advantages of straight-line depreciation.
Tax-wise, higher dollar depreciation may be
to the unrecovered balance evenly divided
into the remaining years. Thus, at the end
of 15 years, a theatre owner has made a
complete recovery, just as he would by
using the straight-line method, but with
the possible advantage, tax-wise, of more
rapid recovery in the first few years.
Let's compare the declining-balance and
straight-line methods to see their effect
year by year. This will demonstrate the
importance of choosing a depreciation
method only after careful study. Assuming
a 15-year life and $6,000 cost (after allowing
for salvage or scrap value ) , here's how
each method worlis out:
12

tt
1
Average Useful Life (Year)
Of Theatre
Cabinets, record and film
Carpets
Choppers, ticket
Counterweight systems
Counting machines
Asbestos
Machine automatic
Stoge
Decorations, painted mural
Dimmers, stage and studio
Draperies
Elevators, orchestra pit
Fans, exhaust and ventilating
Furniture, lobby and foyer
Lights, stage, Kleig,
nd rubber floor!
Orchestra phones
Orchestra stands and chair
Rewinders, film
Scenery, stage
Seats
Signol systems
Sound equipment
Splicers, film
Equipment*
depreciating assets. The straight-line
method frees such funds more slowly at the
outset and, often, when a theatre owner
needs every dime he can get for expansion.
If a theatre owner modernizes his theatre
and expects to sell out within a year or
two or three years, accelerated depreciation
will give him a distinct advantage, tax-wise,
provided he has earnings subject to income
jtax. Thus, within a short remaining period
jof ownership, he gets the maximum advantage
of accelerated depreciation.
POSSIBLE DISADVANTAGES
Against all of these advantages, there
Inust be set certain possible disadvantages.
If earnings rise in later years to the point
Inhere a theatre owner is in higher tax
JDrackets, lower depreciation charges will
benalize him, tax-wise: or, if Congress at
•ome subsequent time increases tax rates,
Imaller depreciation write-offs can result
higher tax bills, even though net earnigs
do not rise.
11
Date of acquisition of an asset is of paralount
importance in considering whether
ccelerated depreciation may be used. If an
sset was acquired in 1953, even though it
ps paid for in 1954, it does not have the
^nefit of this provision of the tax code,
an asset is acquired from another person
p 1954 which has been used in 1954 by the
bller, it is not eligible for accelerated defreciation
by the buyer. This precludes acslerated
depreciation of all assets acquired
>cond-hand.
Alterations, improvements or additions to
property are subject to accelerated
=preciation, if otherwise qualified. This is
ue even though the original property is
3t subject to such depreciation treatment.
o Show 'Bounty Hunter'
NEW YORK—Warner Bros, will tradeshow
["he Bounty Hunter," in WarnerColor, starng
Randolph Scott, nationally August 25.
he picture, a Transcona Enterprise produc-
Dn for Warners, will be nationally disibuted
September 25.
Boasberg Leaving RKO;
Branson Heads Sales
NEW YORK— Charles Boasberg ha.s re-
.signed as general sales manager of RKO,
effective October 30. Walter Branson has
been appointed by James R. Grainger president,
as worldwide sales manager, effective
Monday (231. A domestic and a foreign sales
manager will be named from the RKO ranks
to work under him.
Boasberg was with RKO 25 years as
profit-sharing basis with the American Pi-oduction
& Distribution Corp., headed by Fred
Schwartz, local Century Circuit executive.
Grainger expressed regret over Boasberg's
decision to leave RKO.
rg was with RKO 25 years as
salesman and district and division manager
before taking his present post, to which he
was appointed in September 1952. Grainger
called him one of the most competent, best
Walter Branson
Charles Boasberg
Schwartz for a year or more has been liked and internationally known executives in
laying plans to enter production. In that connection,
the industry.
he has visited the coast studios and "The RKO executives and family," Grainger
Europe. He has had little to say about his said, "reluctantly accept Charles Boasberg's
plans except for generalities. He said he resignation and understand his desire to enter
would enter production to try to do something
a business in which he will directly partici-
about exhibitor complaints of a picture pate in the profits of the corporation. We
shortage. He could not be reached immediately
wish him the best of luck in his new enterprise."
for comment. His office said he would
hold a press conference Tuesday (24
Branson has been with RKO 24 years in
the posts of salesman, branch manager, midwestern
district manager, assistant general
Arrival of Executives
Revives RKO Rumors
NEW YORK—Speculation on the part that
Howard Hughes and Floyd Odium of the
Atlas Corp. may play in the future of RKO
increased during the week with the arrival
here of Thomas Slack, personal attorney to
Hughes; C. J. Tevlin. RKO vice-president in
charge of the studio, and Ross Hastings, assistant
secretary of RKO.
All said they did not come here on RKO
business, but it was learned that Slack, at
least, met with Ned E. Depinet, consultant
to RKO and its former president.
Odium has been negotiating with Hughes
on the coast. Just what he has in mind has
not been made entirely clear. It could be that
he wants to take over control of the holding
company. He may also want to acquire the
picture company with all its production and
distribution facilities and its film library.
The deal has been alternately reported as
on the fire and as "dead." One report during
the week was that RKO Pictures assets were
being appraised. Local RKO officials said
they had no knowledge of this.
Slack said he had other clients than
Hughes and was here to represent one of
them. Tevlin said he was interested in story
material and in signing up an unidentified
independent producer.
CBC Net Income Up
NEW YORK—Columbia Broadcasting System's
consolidated net income for the first
six months of the year was $5,177,449 or $2.21
a share, compared with $4,793,377, or $2.05,
for the same 1953 period. Directors have declared
a cash dividend of 40 cents a share
on the class A and class B stock.
sales manager and general manager of all
foreign operations. He recently returned from
an extensive European sales trip.
Columbia Sees '54 Gross
Hitting 75 Million
NEW YORK—Columbia Pictures Corp.
gross income from the 1954 fiscal year ended
last June is being estimated at over $75,-
000,000, according to Harry Cohn, president.
This would be a gain of over 25 per cent
over the record $60,274,000 of 1953.
Cohn reviewed the company's record during
the past 20 years and said: "We realize that
throughout the history of the company's
growth, the occasional great picture or a
grouping of good pictures has made an invaluable
contribution not only to the gross income
from year to year, but frequently was
to make the difference between profit and
loss in particular years."
Every year since 1934 has shown a profit.
That was the year "It Happened One Night"
was released. In the current product list, Cohn
pointed out, the company has "The Caine
Mutiny" and "On the Waterfront" and the
forthcoming "Phffft" as outstanding attractions.
For 1955 the company is basing great
hopes on "The Long Gray Line."
Cohn listed the "milestone" films of the
company as follows:
"One Night of Love," 1935; "Mr. Deeds Goes
to Town," 1936: "The Awful Truth" and
"Theodora Goes Wild," 1937:
"Lost Horizon,"
1938: "You Cant Take It With You," 1939;
"Mr. Smith Goes to Washington" and "His
Girl Friday," 1940; "Penny Serenade" and
"Here Comes Mr. Jordan," 1941; "My Sister
Eileen," 1942: "The More the Merrier." 1943:
"Cover Girl," 1944; "A Song to Remember,"
1945; "Gilda," 1946; "The Jolson Story," 1947:
"The Loves of Carmen" and "The Fuller
Brush Man," 1948; "All the King's Men,"
1949; "Born Yesterday," 1950; "Ten Tall
Men," 1951 and "Salome," 1952.
3X0FnCE :: August 21, 1954

I
1
WALTER
THE STORY OF THE CULLY GANG'S
LAST DESPERATE STANBl.
GUNS
TO THE 1
BORDEt
starring
RORY CALHOUN
COLLEEN MILLER
GEORGE NADER
BRENNAN
NINA FOCH
JOHN MclNTIRE
STERLING
HAYDEN
GLORIA
GRAHAME
co-starring
GENE BARRY
MARCIA HENDERSON

M
^K'Off^'ce HARVEST
^THE STORY OF THE WHITE
HUNTER WHO SMASHED THE
RULE OF THE IVORY PIRATES!
THAT "MA KETTLE" GAL'S GOT
A BRAND NEW FELLA!
starring
MARJORIE MAIN
CHILL WILLS
ALFONSO BEDOYA
PEDRO GONZALES GONZALES
RUDY VALLEE
^

i
ij
starring
1 OCK HUDSON • ARLENE DAH
Torin Thatcher
ALL KEY CITY
PLAYDATES DURING
THE MONTH OF
NOVEMBER FOR
BENGAL BRIGADE"
will be listed in
2 GREAT NATIONAL MAGAZINES
o readership of 30,000,0001

A
. Technicolor,
'
Hher
I
DISTRIBUTORS LIST 21 FILMS
FOR RELEASE IN SEPTEMBER
A Drop of 13 From 34
For September 1953;
3 Are CinemaScope
By FRANK LEYENDECKER
NEW YORK—The current trend toward
fewer and better pictures is evidenced by
the number of releases for September 1954,
the first month of the 1954-55 seUing season,
which will see only 21 new pictui-es
released by the 11 major distributors, a
drop of 13 from the 34 features released
by the same companies in September 1953.
However, three of the September 1954 pictures
will be in CinemaScope, one each from
20th Century-Fox and MGM and the first
from Universal-International. In addition to
these three, 11 others will be in color, twothirds
of the total number of features, in
contrast to only nine in color out of the 34
September 1953 releases.
ONLY ONE REISSUE FOR MONTH
There will be only one reissue in September—"The
Window" from RKO, compared to
total of seven reissues for September 1953.
The Cinemascope pictures for September
will be: "The Egyptian," Darryl P. Zanuck's
personal production for 20th-Fox; "Brigaloon,"
MGM musical, and "The Black Shield
jf Falworth," from Universal-International.
The other pictures in color will be "Berayed,"
"Dawn at Socorro," "Dragnet," "The
iluman Jungle," "A Bullet Is Waiting." "Pas-
"
"Khyber Patrol," "The Golden Mis-
," "The Black Dakotas," "The Bounty
J. Robert Rubin Leaving
Loew's After 30 Years
NEW YORK—J. Robert Rubin will resign
as vice-president and general counsel of
Loew's August 31. He said that after 40 years
in the industry, 30 01 of
them with Loew's. he !.« BW—
wanted to take things
easier. He will have ,. . ..*
an office here, but not
I
things 7 \~
I
actively align himself .^jS^ * " ll\
with any company. He *"*^^ - ^ ^
said it was simply a
coincidence he was resigning
at a time when
Loew's is completing
its divorcement plans.
He is 72 years old.
Rubin was associ- j. Robert Rubin
ated with Marcus
Loew when the latter acquii-ed Louis B.
art and Barry Jones, and "Betrayed," in
Technicolor, starring Clark Gable, Lana Turner
and Victor Mature.
PARAMOUNT—"Sabrina," based on the
Broadway stage hit, "Sabrina Fair," starring
Humphrey Bogart, Audrey Hepburn and William
Holden.
hunter" and "Jesse James' Women," all of RKO-RADIO—"Passion," in Technicolor,
'hem in the action-adventure category. The
:ee last-named are westerns.
dramas for September 1954 release
starring Yvonne de Carlo and Cornel Wilde.
REPUBLIC—No features for September release.
II be: "Suddenly," "The Unholy Four" and
human Desire." "Sabrina" is a comedyima.
TWENTIETH CENTURY-FOX — "The
"Jungle Gents" and "Life With the Egyptian," Darryl F. Zanuck's production in
ons" are program comedies and "Two CinemaScope and color, stan-ing Edmund
Purdom in the title role and Jean Simmons,
> ins and a Badge" is a western.
Brolcen down by companies, the September Victor Mature, Gene Tierney, Michael Wilding,
Bella Darvi and Peter Ustinov.
y54 releases will be:
Mayer Pictures. Previously Loew had acquired
the Goldwyn company. The production
unit then was named Metro-Goldwyn-
Mayer. Rubin was vice-president in charge
of the eastern office. Since then his stature
in the business and legal world increased
steadUy until he came to be regarded as one
of the clearest thinking and most efficient
executives and lawyers in the industry. Government
attorneys in the antitrust proceedings
regarded him with the utmost respect.
When Rubin's resignation becomes effective,
the company will take up the matter of
his residual rights on films. His contract calls
for 5.1 per cent of MGM film profits When
Mayer left Loew's in 1951 he received $2,750.-
000 for his residual rights. His contract
called for 10 per cent. He had been with the
company 27 years.
U-I to Release 11 Films
In Five-Month Period
NEW YORK—Eleven features, nine of them
in color, will be released by Universal-International
during the five-month period starting
September 1, according to Charles J.
Feldman, vice-president and general sales
manager. Two of the pictures are in Cinema-
Scope, the first from this company.
The September release will be "The Black
Shield of Falworth," the first U-I picture
in Cinemascope and Technicolor, starring
Tony Curtis, Janet Leigh, David Farrar,
Barbara Rush and Herbert Marshall, and
"Dawn at Socorro," in Technicolor, starring
Rory Calhoun, Piper Laurie and David Brian.
For October, November, December and
January 1955, the releases will be: "Naked
Alibi," starring Sterling Hayden and Gloria
Grahame; "Bengal Brigade," in Technicolor,
starring Rock Hudson, Arlene Dahl and
Ursula Theiss; "Four Guns to the Border," in
Technicolor, starring Rory Calhoun, Colleen
Miller, George Nader, Walter Brennan, Nina
Foch and John Mclntire: "West of Zanzibar,"
t
1
ALLIED ARTISTS—"The Human Jungle," UNITED ARTISTS—"Khyber Patrol," in
starring Gary Merrill and Jan color by Color Corp., starring Richard Egan,
terling; "Jungle Gents," starring the Bow- Dawn Addams and Patric Knowles; "Suddenly,"
JT Boys with Laurette Luez, and "Two Guns
starring Frank Sinatra and Sterling
Hayden with Nancy Gates and James Gleason;
jnd a Badge," starring Wayne Morris with
'everly Garland.
"The Golden Mistress," in Technicolor,
starring John Agar and Rosemarie Bowe, and
WO IN COLOR FROM COLUMBIA
"Jesse James' Women," in Technicolor, starring
COLUMBIA—"A Bullet Is Waiting," in
Don Barry, Peggie Castle and Jack
J. Arthur Rank picture in Technicolor, starring
Anthony Steel and Sheila Sim; "Sign of
lechnicolor, starring Jean Simmons, Stephen Beutel.
the Pagan," in CinemaScope and Technicolor,
jtcNally, Rory Calhoun and Brian Aherne; UNIVERSAL-INTERNATIONAL — "The
starring Jeff Chandler, Jack Palance, Ludmilla
Tcherina and Rita Gam; "Ricochet
puman Desire," starring Glenn Ford, Gloria
Black Shield of Falworth," in CinemaScope
'rahame and Broderick Crawford, and "The
and Technicolor, starring Tony Curtis and
Romance," comedy starring Marjorie Main,
lack Dakotas," in Technicolor, starring Gary
Janet Leigh with Barbara Rush, David Farrar
and Herbert Marshall, and "Dawn at So-
errill and Wanda Hendrix and John Brom-
Chill Wills, Pedro Gonzales Gonzales and
Rudy Vallee; "So This Is Paris," Technicolor
>ld.
musical, starring Tony Curtis, Gloria Decorro,"
in Technicolor, starring Rory Calhoun,
LIPPERT—"Life With the Lyons," a Britii-made
Piper Laurie and David Brian.
Haven, Gene Nelson and Corinne Calvet;
"Destry," Technicolor western, starring Audie
starring Bebe Daniels and Ben WARNER BROS.—"Dragnet," in Warner-
'on, and
Murphy, Marl Blanchard, Lyle Bettger, Lori
"The Unholy Four," starring Paule
Goddard.
Color, starring Jack Webb with Ben Alexander,
Nelson and Thomas Mitchell, and "The Seek-
METRO-GOLDWYN-MAYER Anne Robinson and Richard Boone, and ers," J. Arthur Rank film in Eastman Color,
— "Brigaon,"
"The Bounty Hunter," in WarnerColor, star-
starring Jack Hawkins and Glynis Johns.
All but "Naked Alibi" and "Ricochet Romance"
in color, starring Gene Kelly, Cyd
Scott, Marie Windsor and
ring Randolph
and Van Johnson with Elaine Stew- Dolores Dorn.
are in color.
'larisse
E
XOFFICE : : August 21, 1954

•
: August
A Retired School Teacher
Keeps the Kids Behaving
As Easy As Teaching ABCs, Says Bert Ritter, of His
Volunteer Job As Monitor in
Colorado Springs Movie
By BEBTHA I. BLESS ; A ! I
Colorado Springs, Colo.
Do the Johimy-Jumpups and Flossie-
Fidgets keep you from cashing in on that
best of all public relations stunts—a children's
matinee? Find yourself a retired-by-compulsion
school teacher (only 65 and usually
full of pep and untried ideas)—the rest is
sweet gravy.
For five years the Ute Theatre, Colorado
Springs, has used this idea and the manager
is still saying: "I just can't believe it!"
A number of years ago, the Cooper Foundation
of 20 western theatres tried a Saturday
morning matinee for school children
under 14, at 9 cents a throw in all its houses.
Within a year all but one—the Peak—had
closed the matinees with sighs of relief.
Reason? The inability to control the behavior
of silver hair and soft voice has made good
decorum in a theatre so attractive that reprimanded
children soon become his best friends
and eager beavers to maintain his high
standards among their companions.
When the matinee is over, the children
18
Fair in Chicago; lived to be the subject of
many magazine articles.
The story of how Bob McGee. a distant
cousin, ran away at 16 to join the "Hundred-
Day Men" at Fort Leavenworth for the trek
over the Santa Fe Trail, only to be scalped
on his first trip out, between daylight and
i
sunup; yet to live to be past ninety, never
grows old.
"From the first time I showed the picture
and told the story," Ritter says, "my conquest
was easy. Those children are interested
in my cousin; I'm interested in Johnny's
new knife. Bill's latest position on the team,
Mary's new dress. I let them KNOW their
sorrows and joys, their birthdays and pairties,
their athletic and curricular progress—all are
food to my soul.
"They have come to consider me their
friend, not their critic. And, a child never
lets a friend down."
Coming from social strata of every level,
largely from summer tourist families, many
a Saturday morning matinee "pupil" of Ritter's
era in the Peak will make for better
behavior in theatres from east to west coast,
the length of this country, as they them-
;
selves become the "teachers" of new families
of theatregoers.
"Once a teacher, always a teacher" Ritter
admits is an old but true slogan.
Walter Lantz Retains
Rogers Enterprises
HOLLYWOOD—Centering in the fields of
food, infants' wear and toys, Roy Roger.s
Enterprises has been retained to inaugurate
a complete merchandising program on the
cartoon characters created by Walter Lantz,
The program will be under the direction
For Census Survey
WASHINGTON—The Census Bureau wil)
New High for TV Set Sale
WASHINGTON—A new peak of retail sal
I'
of television receivers was reached in t
first six months of this year, with total sa'' k
hitting 2,805,760, as against 2,775,900 In t
corresponding half of 1953, according to t,
Radio-Electronics-Television Manufacturi,
A.ss'n.
BOXOFFICE
: 21, II i

! Walsh
j
I representative
j
Re-elected
?'l"?i!=!l"'*.?'''*'
As lATSE President
RICHARD F. WALSH
CINCINNATI—The efforts of Roy Brewer
to unseat Richard F. Walsh as president of
the International Alliance of Theatrical and
Stage Employes failed at the convention
held here last week, and Walsh was returned
to office during an election Friday (13) by an
overwhelming majority. Voted back into office
were all incumbents.
poUed 798 votes, against 408 for
Brewer, who had resigned as an international
of the union a year ago.
Margin of victory was virtually the same for
[general secretary-treasurer Harland Holmden,
Inine vice-presidents, three trustees and two
delegates to conventions of the American
pederation.
as vice-presidents were James
iJ. Breiman, New York; Carl Cooper, Los An-
|geles; Harry J. Abbott, Philadelphia; Orin M.
Jacobson, Tacoma, Wash.; Hugh J. Sedgwick,
Hamilton, Ont.; Albert S. Johnstone, New
Orleans; William Donnelly, Minneapolis;
John A. Shuff, Akron, Ohio, and Miss Louise
Wright, Dallas, Tex.
Returned to office as trustees were William
p. Scanlon, Lynn, Mass.; R. E. Morris, Mo-
»ile, Ala., and George W. Brayfield, Denver,
slo.
APL delegates re-elected were Thomas V.
3reen, Newark, N. J., and James McNabb,
Seattle,
Wash.
H. W. Lackey of Calgary, Alta., was chosen
lelegate to conventions of the Trades and
^abor Congress of Canada, following his seection
by a Canadian caucus.
The officers were installed by former Inernational
president William F. Canavan.
Dhicago Censors Delete
Prairie' Birth Scene
CHICAGO — "The Vanishing Prairie"
pened at the Loop Theatre August 20. Joe
ongo, Walt Disney representative who
andled preliminaries in connection with the
pening, ran into a censorship snag. The
Fnsor board ordered 30 seconds of the film
t showing the birth of a buffalo calf.
OXOmCE :: August 21, 1954
Detroit Exhibitors Launch
Cooperative TV Program
DETROIT—A cooperative advertising progi-am
Theatres, and William Wetsman, Wisper and
by 17 second run Detroit theatres, using Wetsman Theatres.
a daily television program, was launched Participating theatres are regularly booking
last week in what believed to be the most
product on a second run day and date
is
ambitious use of video by any local motion
with one or two exceptions, permitting
basis,
maximum effectiveness to be derived from
picture group since the advent of television.
Costing $850 a week, the program had been
bought tor 13 weeks, to be aired over WXYZ-
TV, at 6 p. m. Monday through Friday.
The purchase is of a five-minute segment
Hi "Detroit Deadline," a regular and highrated
news program on the station. Beverly
Eeltaire, who formerly was women's editor
nf the same program, will emcee the program
and make comments on film clips being
liown, which will be run both with and without
sound.
Another feature of the program on the
Tuesday and Thursday showings will be a
brief appearance by visiting stars and other
personalities. Typically, the opening guest
on the show was "Roxanne," local television
personality.
SCREEN TRAILERS BACK SHOWS
Film clips for the showings have been
secured through local and home office
distributors, and it was indicated that the
availability of improved quality film clips on
forthcoming product is a major reason for
the decision to go into television in a big way.
Backing up the shows, each theatre will run
a screen trailer for the duration of the sponsorship,
plugging the program.
The theatres cooperating for the sponsorship
of the new program are adopting the
group name of Movie Preview Theatres, as
a listed assumed name, with James F.
Sharkey, film buyer for the 100-member Cooperative
Theatres of Michigan, as the trustee
for the group. On the planning committee,
representing other theatre circuits and booking
services involved are: Hyman Bloom,
Sloan Theatres; Irving Goldberg, Community
Theatres; Alden W. Smith, Mutual
Rigs Office Telephone
And Traps Prowlers
Miami — A unique protection trick
conceived by Manager F. J. Stubblefield
trapped two burglars at the Center Theatre.
Stubblefield had rigged his office telephone
by dialing all but the last digit
of his home number. He then dialed the
last digit, but with the use of a pencil and
pin, held the mechanism in the dialed
position. A string was then attached from
the pin to the office door. When the
prowlers entered, the string pulled out
the pin, causing the pencil to release the
hung-up dial and thus complete the
call to Stubblefield's home.
When the telephone rang and no one
answered to his reply, Stubblefield realized
the theatre had been broken into
and quickly informed the police who
apprehended the burglars.
the timed daily exploitation. The setup includes
most of the second run houses in the
city excepting those operated by United Detroit
and the Cohen circuits.
Unusual a.spect is the inclusion of ten
drive-ins—Bel-Air, Dearborn, East Side, Fort,
Grand River, Gratiot, Oak, Town, Wayne and
West Side. Indoor theatres involved are the
Eastown, Harper, Mercury, Redford, Royal.
Royal Oak and Wyandotte.
OBJECTIVES OF THE VENTURE
Objectives sought by the unique venture
into television are indicated in a comment by
Sharkey:
"Direct sincere commentary on a motion
picture is more valuable than a strict commercial.
On this basis, the group has organized
a program which is both entertaining
and accomplishes an adequate indirect selling
job without appearing overly commercial."
Significantly, the news program in which
the 5-minute screen show will appear as a
segment, has been well established with a
recognized viewing audience at this time,
being on the air steadily for the past two
years, so that it will not be necessary to
create a new audience for the show.
Answering the doubts of exhibitors who
may be concerned over this employment of
a traditionally competitive medium, Sharkey
said:
"Television is no longer a thing to fight,
but something to incorporate and exploit
when selling a picture. Too long Detroit has
remained on the sidelines of television and
radio promotion. At last, through the intelligent
cooperation of several exhibitors, the
program will provide an outlet for a new and
different kind of promotion. And a program
that's entertaining to watch."
INSTITUTIONAL PLUGS USED
The institutional element will be given a
consistent tie-in on the daily shows, with a
cutoff slogan to build the habit of showgoing.
Typical samples to be used are:
1. There are whole worlds of entertainment
waiting for you in your theatre's
seat.
2. Movies are still your best bet in
entertainment.
Working on the preparation for the series
on behalf of distributors are: Joseph J. Lee,
20th-Fox manager; Sam Levin, Allied Artists
manager; Jeff Livingston, U-I; William
Brumberg, Warner Bros.; Edward Solomon,
20th-Fox; Dave Cantor, RKO; Al Rylander,
Columbia; Mori Krushin, United Artists, and
Dan Terrill, MGM.
Conception and production of the show
were worked out by Robert Solomon and
Shan Sayles of Solomon-Sayles Productions,
who are acting as advertising counsel for the
theatre group.

Bogart's for
'African Queen"
PARAMOUNT
HAS CORNERED
THE MARKET ON
OSCAR-WINNERS
Rich man, rich man . . . will si
the one who's always a tyc
— but never a bridegroom?
for
"A sock comedy
that will keep
ticket windows
humming and be
liked by the masses!'
-reports Variety
HUMPHREY
AUIH
BOGARTHEPE
Holden's for
"Stalag 17"
WALTER HAMPDEN -JOHN WIL
Produced and Directed by -C
Written for the Screen by BILLY WILDER, SAMUEL TA^

Hepburn's for
"Roman Holiday'
i\ She's not social but she's
giCiable. . . this chauffeur's daughter
who drives — millionaires wild!
Rich man, rich man... will she pick
the playboy who carries champagne
glasses in his pants' pocket?
WILLIAM
IV HOLDEN
r-ulifearned her stuff in Paris
trlAHYER-JOANVOHS
UER
?r jEHMAN • From the play by SAMUEL TAYLOR
Wilder's for
'Lost Weekend" and
'Sunset Boulevard"

: August
Republic Pictures Starts
$1000,000 Expansion
HOLLYWOOD—Opining that general economic
conditions in the film trade look
"encouragingly favorable." Herbert J. Yates,
president of Republic, disclosed Monday (16)
that his studio is embarking immediately on
a $1,000,000 expansion program, climaxing a
three-year improvement schedule which when
completed will represent a $3,000,000 investment.
The upcoming expansion of lot facilities
includes a new office building, cutting and
projection rooms and technical equipment.
Last year Republic completed construction
of four new sound stages.
Pointing out that the industry is a "worldwide
business," Yates said he wants to "make
sure that Republic executives know what's
happening in the film capitals of the world."
To that end. Jack E. Baker, vice-president in
charge of studio operations, has just returned
from a survey trek to England and
the continent, and similar junkets will be
undertaken by Daniel J. Bloomberg, studio
chief engineer and technical manager, and
Sidney Solow and Ai'thui" J. Miller, managers
of Consolidated Film Laboratories—a Republic
subsidiary—in Hollywood and Port
Lee, N. J., respectively.
Republic's immediate forthcoming schedule,
Yates said, includes "Timberjack,"
"Magic Fire," an untitled sequel to "The
Quiet Man," "Rebel Island," "The Admiral
Hoskins Story" and an untitled historical
western with a Texas background. Completed
and awaiting release are "The Atomic Kid,"
"The Shanghai Story," "Hell's Outpost,"
"Trouble in the Glen" and "Tobor."
Terry Ramsaye Dies;
Veteran Trade Editor
NEW YORK—Funeral services for Terry
Ramsaye, 68, consulting editor for Quigley
Publications, were held Saturday (21) in
New Canaan, Conn. He died in Norwalk General
hospital August 19 after a long illness.
He had been editor of the Motion Picture
Herald from 1931 to 1949. He was author of
"A Million and One Nights," a standard work
on films.
Born in Tonganoxie, Kas., Ramsaye entered
newspaper work in 1905. In 1915 he
became advertising-publicity director of the
Mutual Film Co. and founded its Screen Telegram
New.sreel. He then joined the staff of
Samuel L. Rothafel at the Rivoli and Rialto
theatres. In 1920 he produced and edited
.scenic films. In 1928 he became editor-in-chief
of Pathe News.
His wife and mother survive.
British Pact Date Changed
NEW YORK—The date of the U.S.-British
pact talks to be held in Washington has been
changed from September 22 to September 27.
Eric Johnston, president, will represent the
Motion Picture A.ss'n of America; Ellis Arnall,
president, the Society of Independent Motion
Picture Producers, and Sir Prank Lee
the British Board of Trade.
Loew's Inc., Readies
Divorcement Step
NEW YORK—Loew's plans to complete
divorcement by the end of the month,
setting up a theatre division in line with
an agreement reached with the Department
of Justice. Announcement of the
officers and directors of the two companies
is expected in a few days.
Nicholas M. Schencic, president of
Loew's, undoubtedly will head the film
company and Joseph K. Vogel, vice-president
and theatre executive, the theatre
company.
The federal court has the right to approve
one-half the board of each company.
There can be no common officers
as each must be operated independently.
New employment contracts are now being
drawn up, it is understood.
Loew's will be the last of the major
companies to effect divorcement in line
with the consent decree.
COMPO Insurance Plan
Favorably Received
NEW YORK—Council of Motion Picture
Organizations' group life insurance plan,
which was submitted to 6,500 dues-paying
members last week for an expression of interest,
has aroused widespread favorable response,
according to Robert W. Coyne,
COMPO special counsel.
Replies from approximately 10 per cent
of the membership had been received by
August 18, although a letter and a bulletin
describing the plan had been put in the mails
only the previous Wednesday (11). The exhibitors
and others who expressed interest
listed employes totaling slightly more than
3,000. Only 600 insured lives are required to
put the plan into effect.
In commenting on the results of the questionnaire,
Coyne said:
"While it is by no means certain that all
those expressing interest will sign contracts
if and when the plan is formalized, the
gratituitous comments of enthusiastic approval
from many of those interested make
it almost certain that many times the minimum
of insured lives required will be obtained
and that the plan can be carried into effect.
"COMPO, of course, is extremely happy
that it has been able to arrange this service,
particularly for small exhibitors who do
not have the required 25 employes to institute
such a plan on their own initiative.
We
will naturally await a further expression
of opinion from the balance of our membership
before taking any action."
Landi Executive Producer
NEW YORK—Ru.ssell Davis, president of
Imperial World Films, has named Tony
Landi as executive producer. Landi left Chicago
Wednesday (18) for Hollywood.
'Silting Bull' Premiere
Gels Wild West SendoH
RAPID CITY, S. D.—United Artiste staged
a world premiere of W. R. Frank's production
"Sitting Bull" here Thursday a9), with
Sioux Indians clad in ancient tribal regalia
joining with several thousands of white
in celebrating the event on a spot not far
from Little Big Horn where 78 years previously
the famed chieftain's warriors annihilated
General George Custer's troops.
All seven tribal nations of the Sioux i
ticipated in a Wild West parade to open the
ceremony. The 1,000 costumed Indians, along
with stars of the picture, top governmental
figures, and civic organizations were in
line of march which took the parade to the
fair grounds. Here Governor Sigurd Anderson
presided over the ceremonies.
There was a lot of historical significance
in the premiere festivities. John Sitting BuU,
94-year-old son of Sitting Bull, smoked the
traditional peace pipe with Capt. George
Armstrong Custer III, an army officer
grandnephew of the slain general. In the
parade were members of Sitting Bull's
tribe, the Huskpapa Sioux, as well as the
Ogalalas, Blackfeet, Brule and Minaconjoj
tribesmen, including several venerable olc
braves who fought under Sitting Bull anc
Crazy Horse. Sitting Bull's granddaughter
Nancy Kicking Bear, also was present.
The 1,000 Sioux served as an advance guart
for several thousand western horsemen, cowboys
and cowgirls, Mexican vaqueros, riding
hunting and fishing organizations, militar;
groups and civic bodies who participated ii
the parade. Governor Anderson also attendee
festivities held in front of the Elks Theatri
prior to the first showing of the film. Wil
liam J. Heineman, UA's vice-president
charge of distribution, represented the hoi
office. Stars attending were Dale Robert
J. Carroll Naish and Mary Murphy. "Sittin
Bull," filmed in Eastman Color, is the firs
United Artists release in Cinemascope. I
was directed by Sidney Salkow.
Italian Permits Strike
Snag at MPEA Meet
NEW YORK—History repeated itself whe
the major company foreign managers mi
Tuesday (17) under Motion Picture Expoi
Ass'n auspices on allocation of Italian pei
mits. Just who is to get how many permi'
from a country has always been a kiioti
problem that usually goes to company pres
dents for a decision. That seems likely to I
the result of current talks on Italian permit
Most of the disagreement centered aroi
a demand by Universal-International for
allocation of 26 permits out of a total of
compared with 22 permits allocated I
viously. U-I said it had voluntarily taken
cut in the past in a spirit of compromise, b'
that now increased business necessitated H
allocation of 26 permits. It also pointed o
that in the past .some companies had not usi
all their permits and that the Italian goveri'
ment had cancelled them, which meant a Ic
to the industry as a whole. U-I could deft
itely use the 26, the company said.
MPEA has set up a committee which
trying to find a formula for allocations
permit and remittance allocations. It 00|
sists of Arnold Picker, Arthur M. Loew K
Abe and Sam Schneider. The new Itall'
pact will become effective August 31.
22
BOXOFFICE :
21, Ul

•as sexy a gal to hit the
s^nceAva Gardner'
This blonde bomb (Kim Novak) will be
right up there pitching with the Monroes,
Turners and Gardners in no time at all!
(L.A. Daily News)
*^^ Wrf,!!>^« "P to
Up/
^Z. ^•^:t,o^in.
A STORY OF TEMPTATION.
^tvttoduces
(L.A.
.JiD MJIRIJAI
Pi ciiB[y.=iiii ma
with Dorothy Malone • screen piay by roy muggins
Produced by JULES SCHERMER- Directed by RICHARD QUINE
IVAK and
PUSHOVER ... and
BUSINESS are
from'

. . After
. . Inked
. . Release
. .
Mervyn
. .
Republic
. . Vera
.
:
August
^oU^^ww^d ^eftont
No Time Out for DeMille
On His 73rd Birthday
Short takes from the sound stages: It was
work-as-usual for Cecil B. DeMille when the
veteran producer-director observed his 73rd
birthday by continuing preparations for his
next for Paramount, "The Ten Commandments."
He declined a birthday party on the
grounds he didn't "have time to blow out
that many candles." His upcoming "Commandments"
will be DeMille's 70th picture
since he made "The Squaw Man" in a rented
Hollywood horse barn in 1913 . . .
Sandwich-
secretary-treasurer. The Scribe outfit is in
partnership with Bob Hope Enterprises and
Paramount in the lensing of the current Hope
starrer, "Eddie Foy and the Seven Little Foys,"
which Rose is producing and Shavelson directing.
William Holden Assigned
To 'Magnificent Devils'
Among morsels of casting news gleaned
during the period, noteworthy was Para-
Woody Woodpecker
Going to Europe
Woody Woodpecker, the brash penand-ink
character created by Walter
Lantz as the star of cartoons released by
Universal-International, is now to extend
his adventures to the European scene.
Lantz, who is trekking abroad, is taking
4,000 feet of negative with him to pick
up background footage in France, England,
Holland, Belgium and Sweden.
During a two-month stay abroad,
Lantz also will acquire art work which his
animators will utilize to a.ssure authenticity
in upcoming releases.
"Woody Woodpecker in Paris" will be
the first in the new series, with Tex
Avery to direct. Production will start
as soon as Lantz has returned to Hollywood
with the necessary material.
By
IVAN SPEAR
mount's choice of William Holden to co-star
with Deborah Kerr in the Perlberg-Seaton
production, "The Magnificent Devils" . .
Dan Duryea returns to MGM for the first
time in ten years to star in the upcoming
.
galloper, "The Marauders" Miles
will be Tarzan's gal friend Sol Lesser's
in
"Tarzan's Hidden Jungle," in which Gordon
Scott makes his debut as the jungle hero
to a term contract by the studio,
Robert Stack has been set by 20th Century-
Fox for a starring role in "The Racers,"
which also toplines Gilbert Roland, Kirk
Douglas and Bella Darvi inked
.
Adolphe Menjou and Hoagy Carmichael for
top supporting parts in "Timberjacks," upcoming
Trucolor entry which will star
ing in the task along with his preparations for
filming "The Ten Commandments," DeMille
is writing the foreword for the forthcoming
biography of Mary Pickford. Her memoirs Sterling Hayden and Vera Ralston.
are due for early publication by Doubleday.
Miss Pickford, it will be remembered, presented
the Oscar to her longtime friend and Roy Rogers Trio to Star
industry associate when DeMille's "The
In Canadian Exhibition
Greatest Show on Earth" won the Academy's
best-picture kudos for 1952. The veteran producer-director
is doing his own autobiography, Canada, Roy Rogers, Dale Evans and Trigger
Marking theh- first joint appearance in
too—on which the publisher's deadline is 1956, took off Wednesday (18 1 for Toronto to star
when "The Ten Commandments" is released. in the 76th annual Canadian National Exhibition.
The show, starting Friday (27 1, will
He'll be 75 by then . five years
as a production manager and associate continue through September 11.
producer, Gerd Oswald is being upped to directorial
status at 20th Century-Fox. His will be the stage debut of 6-year-old Trigger
A special feature of their two-a-day shows
megging duties will begin when he has completed
his chores as unit manager on "Un-
his eight golden palomino horses in syn-
jr., besides which Rogers also will present
tamed" . . . Newly named officers of Scribe chronized routine. Also making the trek are
Productions, independent unit just organized the Sons of the Pioneers and comic Pat
by Mel Shavelson and Jack Rose, include Jules Brady.
Goldstone, president, and Edward M. Rose, Following the Toronto engagement, the
Rogers troupe will trek to New York's Madison
Square Garden September 30 through
October 17. for the annual show previously
known as the world championship rodeo, but
this year to be billed as the Roy Rogers
Rodeo.
Audrey Hepburn Scheduled
For 'House of Mist' Lead
Here and there in the Hollywoodlands:
"House of Mist," a novel by Maria Luisa
Bombal, South American writer, has been
scheduled by Paramount as a starring vehicle
for Audrey Hepburn LeRoy on
.
Monday (16i gunned his 50th motion picture
by launching producer-director chores on
"Strange Lady in Town," Greer Garson-Dana
Andrews starring vehicle for Warners, on
location in Tucson. It's also LeRoy's fourth
film with Miss Gar.son, they having been
associated earlier on "Blossoms in the Dust,"
"Random Harvest" and "Madame Curie" at
MGM through United Artists has
.
been set for "The Kiss-Off," a suspense mystery
written and to be produced by Frank
Tashlin and Rip Van Runkle. which Tashlin
will
direct.
Rory Calhoun Turns Writer;
Collaborates on Script
Now it's Rory Calhoun, writer. In addition
to his thespian pursuits, Calhoun has found
time to collaborate with Clark E. Reynolds
on script tagged "Shotgun," which has been
Lippert Jr. to Produce
Films in
Mexico City
A new independent unit with a scuthof-the-border
flavor has been established
with the formation of Montezuma Films,
headquartering in Mexico City, by Robert
L. Lippert jr. and Olallo Rubio jr. The
new unit will launch "The Violent Men"
in Mexico next month.
The feature will be the second in a
series of three Ansco Color productions
to be made by Montezuma this year, in
English and Spanish versions, and with
casts combining Hollywood and Latin
American players. The initialer was "The
Black Pirates," filmed entirely in
Salvador with Anthony Dexter. Lon
Chaney and Martha Roth in the leads.
Lippert returned to Hollywood recently
to begin casting "The Violent Men" after
two weeks of conferences with Rubio in
Mexico City. The output from Montezuma
Films will be released in the U.S.
by Lippert Pictures, headed by Robert L.
Lippert sr.
set for independent production by John
Champion. Rolling this week on location
Arizona, the Technicolor galloper is beir
du-ected by Lesley Selander and will be n
leased by Allied Artists. There's just oi
thing Calhoun forgot—he didn't write
part for himself. The cast toppers are Ste:
ling Hayden and Zachary Scott.
U-I Buys Screen Rights
To Two Western Stories
Universal-International went off on
western binge to dominate the story mark
by purchasing two sagebrush propertii
Screen rights were acquired to "Law Ma
a novel by Lee Leighton. and "Dead Mi
Pass," a Saturday Evening Post serial
Peter Dawson.
"Law Man," which recently won the We
ern Writers of America's award as the b<
western novel of 1953. will be produced
U-I by Albert Zugsmith. It will be gi'
Technicolor garnishment. The yarn de
with a sheriff who defies both sides of t
warring ranchers and farmers in order
hang a murderer in a lawful manner.
"Dead Man Pass" has been assigned
Howard Christie to produce.
UA. Schenck-Koch Agree
On New Six-Picture Deal
United Ai-tists has closed a deal w
Schenck-Koch Productions for distnbut
by the end of 1955 of six features. Aub
Schenck, head of the producing compa
and Arthur B. Krim, United Artists pr(
dent, handled the details.
Schenck and his partner, Howard W. K<
have left for the northwest to start
House, U.S.A.," which will be made at
McNeil Island penitentiary. The pr'j
melodrama is from a story by John Hlgg|
The five other pictures will be
Swamp Fox," a story about the Revolutl|
ary war hero Francis Marion; "Desert B«
lion," a Foreign Legion film, two west
and a melodrama.
BOXOFFICE
:
21,

lopping Its unprecedented product for '54,
»IIA HAS THE BIGGEST u:
[iPRdDUCTIONjlEWS FOR
THE 1955 SEASOH
SIIOOTIIVG IN SEPTEMBER
NOT AS A
STRANGER
ring Olivia •
DeHavilland Robert /
Frank Sinatra Gloria Grahame
•
Dderick Crawford
•
Charles Bickfor
Produced and Directed by
Stanley Kramer
m. #1 Best Seller
smmjim m September
GENTLEMEN
MARRY BRUNETTES
Cinemascope •
in Color
Starring Jane Russell Joanne Crain
•
Directed by Richard Sale • Assoc. Prod. Robert
^^^^Pi.
^ by Robert Bossier
SHOOTING IN AUGUST
THE GABRIEL
HORN
Cinemascope •
in Color
Starring Burt Lancaster with Diana Lynn
Dianne Foster Directed by Burt Lancaster
A Hecht-Lancaster Production
Produced by Harold Hecht

: August
Kerasotes Calls for Better Use of Film Salesmen by Distributors
sell-
CHAMPAIGN-URBANA, ILL—"Film
ing has become decadent," George Kerasotes,
vice-president of the
United Theatre Owners
of Illinois (TOA),
declared in a talk delivered
before a regional
meeting of the
organization held at
ff the Urbana - Lincoln
hotel here Monday
B (16). The Springfield,
"f
111., exhibitor main-
^—
^
tained that the present
--M sales policies of the
major film companies
George Kerasotes ^ g j. e disintegrating
their own sales organizations.
"The dictatorial and autocratic policies of
the major film companies have lowered the
standards of business ethics and are destroying
equitable business relations with exhibitors,"
he contended.
"The present-day film salesman is nothing
more than a 'robot,' sent out on the road in
the lowest-price automobile obtainable; a set
of instructions as to how to operate the motor
vehicle; credit cards for gasoline, and telephone,
a record book to record the mileage
traveled so the company may receive compensation
from him for any personal use of
the car, and report forms he must fill out
as to why, or why he did not, sell said exhibitor
that day—all of this under the
suspicious scrutiny of a home office, evidently
more intent upon saving pennies than saving
exhibitors. The salesman is not permitted theatre or sick situation would reduce th
salesman's and his company's income, h
to think. He is provided with a printed
form of selling instructions, from which he
is not permitted to deviate, no matter what
would endeavor to negotiate a compromls
between the demands of his company and th
needs of his customer, rather than 'walk.'
He further stated that "film companif
should improve the chaotic system of relea;
condition or situation exists in regard to the
problems of the exhibitor. He must secure the
top tei-ms demanded by his sales manager or
walk! I have often wondered why the film
companies have salesmen. Why shouldn't
ing features by setting up their releases thrf
they just make a tape recording and mail it
or four months in advance. The present pra<
out with a contract, for the exhibitor to sign?
tice of announcing, selling and releasing
"The morale of the film salesman is now feature all in one month is wasteful and ec(
at its lowest ebb. Young and intelligent men nomically unsound. Advertising material oft*
is not available, and both exhibitor and dl
are seeking other fields of endeavor which
are more lucrative and where they receive
compensation commensurate with their efforts
and abilities. Today's salesmen are paid
on the basis of tenure of years with the company
rather than productivity, and do not
share in the prosperity of their companies.
"The film companies can improve the relations
with their own salesmen by giving them
an opportunity to participate in the profits
of their company. This would also establish
a better relationship with the exhibitor as
the salesman would be interested in the
theatre owner's welfare. He would see to it
that the theatres stayed open, and that the
owner retained enough of the revenue produced
in his town so that he could improve
his theatre physically and have sufficient
funds for proper promotion of his business.
The net result of this policy would actually
increase the revenue of the film company in
the long run and result in a healthy condition
for all parties concerned. As every closed
tributor suffer. This system should be co
rected immediately so that the theatre own
can properly arrange his bookings in a sens
ble manner and have time to properly adve
tise and exploit his movie merchandise."
An open forum discussion followed in whi(
those present vehemently protested again
campaign of 50 per cent terms, shortage
prints, and the obvious "slow down" of pr
duction, being waged against them by t
major film companies.
The next regional meeting of the Unit
Theatre Owners of Illinois will be held
Springfield on September 13. Previous mee
ings have been held in Peoria and Rockfoi
George Gaughan, Memphis, Tenn., TOA fie
representative, has been participating in tl
"grass-roots" approach to exhibitor problen
calling on the individual theatremen a:
speaking at all of the meetings, including tl
week's group in Champaign-Urbana.
COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING
PICTURES ARE NOW AVAILABLE IN
OUR EXCHANGES FOR SCREENING
GLENN FORD
DANA ANDREWS
DONNA REED
Screen Plaj by RAY BUfFUM and OeVALLON SCOTT
Produced by WALLACE MacOONALO
D.recied bj RAY NAZARRO
SPECtW .cytAB'
TECHNICOLOR
with Edgar Buchanan
Screen Play by ALFRED HAYES
Basec) on a novel by EMILE ZOLA
ProcJuced by LEWIS J. RACHMIL
Directec) by FRITZ LANG
co-starring
DIANNE FOSTER
Screen Play by
RICHARD ALAN SIMMONS and ROY HUGGI
Produced by HARRY JOE BROWN
Directed by
ALFRED WERKER
i
General Release: Sept.
General Release: Sept.
General Release?*!
BOXOFHCE
:
31, l|

I
ALBANY
I
I have
j
Memorial
!
chairman,
I
suggesting
i
any
j
companies
I
: NEW
,;,.f
'
I donate
]
Allen
I
41,850
'
I
Drive-In Late Shows
For Hospital Urged
— "As further proof that drive-in
theatres are being recognized as an important
part of the motion picture business, we
been aslced to hold a special drive-in
! fund-raising campaign for the Will Rogers
hospital," said Harry Lamont. area
in a letter to 54 drive-in operators
that a midnight show be run "on
!
j
night of our choosing." The picture
will furnish film free, "provided
all receipts go to the hospital," Lamont added
Preferably, the special performance should
be given by Labor Day "before pe
Lamont recommended that drive-in owners
"contact today the exchange of your choice,
except MGM, and book a midnight show."
MGM is not part of the local cooperative
promotion, Lamont explained at his office.
The letter continued, "I would greatly appreciate
a note telling us what date you are
running your show and from what exchange
you have booked your show." It is understood
that the free product will not be of
cui-rent releases.
"The conventional theatres have done a
great job for this hospital," wrote Lamont,
"and I feel that the drive-in theatres should
do their share as well." The hospital, caring
is for tubercular patients, located at Saranac
Lake in the Albany exchange district.
Lamont commented; "Inasmuch as Will
Rogers hospital is available to any theatre
employe without cost, all such workers should
their services for this midnight show.
Be sure each employe makes a personal donation
to the Employe Participation Salute."
,,, The four Lamont drive-ins, the letter re-
vealed, are running midnight shows for the
I
"* Ihospital fund Sunday, August 29. On that
evening, a regular show will be given once.
At intermission, patrons will be invited to
remain for a special midnight screening
"following the next feature." The suggestion
Iwill be made that the donation be $1 a
jcarload. Attendants will pass among the
kars to collect this just before the midnight
performance starts.
Collecting in Pittsburgh Area
PITTSBURGH—Outdoor theatres in this
ilm area have been cooperating 100 per cent
vith Jack Judd, Columbia manager, in a
ampaign for the Will Rogers Memorial hos-
Jital. Each weekend for six weeks, the drivens
make collections for the fund. Each person
entering the outdoor theatre is handed
I circular which describes the hospital and
ells of its upkeep. Later a film trailer is
creened and the collection boxes
are pa-ssed.
Approximately $3,000 has been collected.
YORK—Harold J. Mirisch, Allied
[I
l^irisch Sells AA Stock
ice-president, sold his wile's 800 shares of
.1 pmmon stock in the company in July, ac-
;'''i brding to a report to stock exchanges under
(?-' pgulations of the Securities and Exchange
pmmission. He holds 28,960 shares.
B. DuMont, president of Allen B.
j'uMont Laboratories, made a gift of 1,050
lares of class A common stock in the comany
in July, decreasing his direct holdings
shares.
Rules Against Schine
In Contempt Charges
THKY SHAKE HANDS ON IT—Arthur
B. Krim, United Artists president, (right)
and Paul Comly French, executive director
of CARE, agree that the international
relief and rehabilitation agency should
receive the proceeds from the early October
premiere of "The Barefoot Contessa"
at the Capitol Theatre in New
York. It will be the first time that CARE
has sponsored a theatrical event.
W.Va. Allied Meets
August 24, 25
WHITE SULPHUR SPRINGS, W. VA.—
When the West Virginia Allied Theatres Ass'n
holds its 21st annual convention at the
Greenbrier hotel August 24, 25 in conjunction
with the national Allied board meeting
August 23, 24, several national leaders will be
on hand to address the gathering.
Speakers include Abram F. Myers, national
Allied general counsel; Ben Marcus, national
Allied president; Sidney Samuelson, Eastern
Pennsylvania Allied president; Col. H. A.
Cole, director from Texas; Rube Shor. national
Allied treasurer; Ti-ueman Rembusch,
director from Indiana: Nathan Yamins, director
from Massachusetts, and Horace
Adams, regional vice-president from Pennsylvania.
Para. European Business
Good, Balaban Reports
NEW YORK—Paramount's European business
is good and wUI continue to be good
because of quality product, Barney Balaban,
president, said Monday (16) on his return
with Mrs. Balaban from visits to London,
Paris, Rome and Frankfurt. He spoke enthusiastically
about VistaVision demonstrations
in European cities.
Balaban attributed a comeback in foreign
business to new technical developments as
well as better pictures. He said pictures are
recognized as providing far better entertainment
than can be produced by television and
that that applied both in the U.S. and Europe.
BUFFALO—Judge John Knight in Buffalo
federal court ha,s refu.sed to dismiss
criminal contempt charges lodged by the government
against Elmer F. Lux, Buffalo common
council president and head of Elmart
Theatres and two officers of the Schine Chain
Theatres, Inc.
Judge Knight also has denied a motion to
dismi.ss civil contempt charges against three
other individuals, the Schine chain and eight
other corporations. The contempt accu.sations
arose from government charges that the
Schine chain violated a 1949 antitrust judgment.
RULED AS 'CO-CONSPIRATORS'
Attorneys for Lux and Howard M. Antevil,
attorney for the Schine chani, and Donald G.
Schine, vice-president of the Schine Subsidiary
Corporations, maintained that their clients
were not parties to the original antitru.st
judgment and, therefore, could not be brought
under its provisions. Judge Knight ruled that
they be added as "co-conspirators rather than
as defendants."
Three other individuals and the nine corporations
named in the criminal contempt
charge did not seek dismissal.
The charge also names J. Myer Schine.
president of Schine Theatres; his brother,
Louis W., and John A. May, both officers in
the corporation; Schine Chain Theatres, Inc.,
Schine Theatrical Co., Inc., Schine Lexington
Corp., Schine Enterprises Corp., Schine Circuit
Inc., Chesapeake Theatre Corp., Hildemart
Corp., Darnell Theatres Inc. and Elmart
Theatres Inc.
The civil contempt charges are against all
except Lux, Antevil and Donald G. Schine.
In other decisions on the Schine case,
Judge Knight has directed the five corporations
bearing the Schine name and Chesapeake
Theatres to produce for the government
all journals and ledgers, stock-certificate
books and corporate minute books covering
the period 1939-54. In this same decision he
also has ordered Darnell Theatres. Elmart
Theatres and the Hildemark Corp.. also to
allow the government to inspect their books
and records.
Judge Knight said: "It appears from the
petition" that the latter three corporations
"have had such close connection or relations
with the various Schine companies that it
is presumably necessary that the petitioner
be permitted to examine books and records of
these three corporations."
DATA ASKED FOR TWO THEATRES
Judge Knight also has directed the government
to state more concisely in a bill of particulars
the financial and operating interest
allegedly acquu-ed by the defendants in the
Pontiac Theatre. Ogdensburg, and the Capital
Theatre. Oswego.
The accusations stem from the decree
handed down by Judge Knight in 1949 in an
antitrust action against the Schine interests.
It ordered the Schine organization to dispose
of 39 theatres in three years and to refrain
from monopolistic practices in the exhibition
of motion pictures. The government charges
that Schine has only 16 theatres covered in
the decree.
3X0FnCE :: August 21, 1954

€u^/^l>lll>1fl
—with your
present projectors
^€*ttc

I
I
seven
I
—
—
—
—
—
.'
.'
.
'.
'.
—
—
—
—
Vanishing Prairie' Breaks
Fine Arts Opening Mark
NEW YORK—Walt Disney's latest
True-Life Adventure, "The Vanishing
Prairie," which received rave reviews
from all the New York newspapers, broke
all house records for an opening day at
the Fine Ar-ts Theatre Monday (16). "The
Cruel Sea," J. Ai-thur Rank picture, was
the previous record-holder in 1953.
'Egyptian' Personalities
To Attend Roxy Opening
NEW YORK—Michael Curtiz, director of
"The Egyptian"; Gene Tierney, one of the
stars; Michael Wilding, who plays the
[pharoah; Johnny Ray, singing star of
"There's No Business Like Show Business";
jjay Robinson, Judy HoUiday, Rita Gam,
Denise Darcel, Celeste Holm, Don Budge,
Billy Talbert and Sidney Woods, sports stars,
and Princess Wirawan of Siam and a group
of student internes from the United Nations
will all be on hand for the benefit opening
of Darryl F. Zanuck's Cinemascope picture
at the Roxy Theatre August 24.
Zanuck is also expected to attend as is
Skouras, president of 20th Century-
jspyros P.
who will return from Europe for the
P'ox,
vent. The opening will be telecast from the
iRoxy Theatre over WABC-TV from 8 to 8:30
p. m. with Paye Emerson and Skitch Henperson
interviewing the celebrities. The benetit
is for the March of Dimes and will be
peld under the auspices of the National
?'oundation for Infantile Paralysis, Emergency
Campaign, Greater New York March of
Jimes. WPIX also will film highhghts of the
vent for telecasting later in the evening.
On Thursday (19), stars of show business,
ocial and business figures, style leaders and
he press attended a cocktail party and fash-
Dn show honoring "The Egyptian" at Toots
ihor's restaurant. Faye Emerson and Skitch
lenderson introduced an array of modes inpired
by "The Egyptian." Mr. John showed
ix new hat creations, modeled by Elaine
tartin and Dawn Arden and four dresses
esigned by Sally Copeland were shown
ith accessories by Sally "Victor. Other dress
ishicns and jewelry by Nettie Rosenstein
nd Schiaparelli were also shown.
ribute to Si H. Fabian
It Regent, Paterson
JPATERSON, N. J.—The Regent Theatre
lUl celebrate its 40th anniversary, as well as
le 40th year in show business of Simon H.
jibian, president of Stanley Warner Thea-
with a civic tribute and ceremonies at
fs,
! Regent August 24.
Fabian and other Stanley Warner execures
will attend the theatre ceremonies and
reception for the press and guests at the
exander Hamilton hotel, Paterson.
ppoints Bob Greenblatt
•JEW YORK—Walter Futter appointed Bob
'eenblatt special sales representative for his
poscope anamorphic and projection lenses.
lussell Johnson has been cast as a villain
1 Warners' "Strange Lady in Town."
XOFnCE :: August 21, 1954
'Seven Brides' Still High in 4th Week;
Other Broadway Holdovers Strong
NEW YORK—Despite the fact that only
two pictures opened at Broadway first runs,
business continued exceptionally strong with
some holdovers even gaining over preceding
weeks. Cloudy weather Sunday (15) kept
people home from the beaches and the big
movie houses benefited.
Leading the holdovers was "Seven Brides
for Seven Brother.s," which has never dropped
below $180,000 a week in its four weeks at the
Radio City Music Hall, the highest take for
any MGM picture for that period in the history
of the world's largest house. The previous
record holder was this year's "Rose Marie."
At the Rivoli Theatre, "Rear Window" outgrossed
its fir-st week during the first four
days of its second smash week and "On the
Waterfront" was only slightly below its terrific
second week in its third at the Aster.
Even such longer runs as "The Caine Mutiny,"
at the Capitol, and "Apache," at the Mayfair,
bettered preceding weeks.
"Magnificent Obsession" al.so continued big
in its second stanza at Loew's State and "Living
It Up" continued strong in its fourth at
the Criterion. Holdovers "Duel in the Jungle,"
at the Paramount, and "Broken Lance," at
the Roxy, held up fairly well but both will be
replaced by new Cinemascope pictures.
"King Richard and the Crusaders" opening
at the Paramount Saturday (21) and "The
Egyptian" which will have a gala opening at
the latter house Tuesday (24i.
(Average Is 100)
Astor On the Waterfront (Col), 3rd wk 270
Boronet The Cowboy (LP), 2nd wk 95
Capitol The Coine Mutiny (Col), 8th wk 140
-Living It Up (Para),
Fifth Avenue Mexican Bus Ride (Clasa Mohme),
55th Street^Flomenco (Lewis'),' I'ith' wk.
Fine Arts Mr. Hulot's Holiday (GBD), 9th wk...l
Globe Gambler From Natchez (20th-Fox) 1
Guild The Molta Story (UA), 5th wk 1
Holiday St. Louis Kid (WB); Bullets or Ballots
(WB), reissues 1
Little Carnegie Earrings of Madame De (Arlan),
5th wk 1
Loew's State Magnificent Obsession (U-l),
2nd wk 1
Mayfair Apache (UA), 6th wk 1
Normandie Adventures of Robinson Crusoe (UA),
2nd
2nd
-Hobson's Choice (UA), 9th wk 115
Plaza Valley of the Kings (MGM), 4th wk 105
Radio City Music Hall Seven Brides for Seven
Brothers (MGM), plus stage show, 4th wk 190
Roxy Broken Lonce (20th-Fox), 3rd wk 115
Rivoli—Rear Window (Para), 2nd wk 180
Sutton Man With a Million (UA), 7th wk 110
Trans-Lux 52nd Lili (MGM), 75th wk 115
Trons-Lux 60th Her Twelve Men (MGM) 130
Victoria Susan Slept Here (RKO), 3rd wk 110
Warner This Is Cinerama (Cinerama), moveover,
62nd wk, of two-o-day 140
World La Ronde (Hakim), moveover, 5th wk....I00
"Crusoe' Earns Big 225
In 2nd Philadelphia Week
PHILADELPHIA—Several of the holdovers
slipped substantially, but "Adventures of
Robinson Crusoe," in its second week at the
Trans-Lux World, did a whopping 225. while
"About Mrs. Leslie" opened with a sensational
200 at the Trans-Lux. In the bigger
theatres, "On the Waterfront" continued to
do a great 175 in its second week at the
Stanley.
Fox—Broken Lonce (20th-Fox), 2nd wk
Goldman—Gone With the Wind (MGM), 6th
Mastboum
>
Apache (UA), 4th wk
Midtown Personal Affair (UA)
Randolph The Caine Mutiny (Col), 7th wk
Stanley On the Waterfront (Col), 2nd wk.
Sfonton Southwest Passage (UA); Captain
Smith and Pocahontas (UA)
Trans-Lux About Mrs. Leslie (Poro) 200
Viking The Student Prince (MGM), 7th wk 85
Trans-Lux World Adventures of Robinson Crusoe
(UA), 2nd wk 225
"Seven Brides' Buffalo Hit;
"Apache' Strong Holdover
BUFFALO—"Seven Brides For Seven
Brothers" went to town at Shea's Buffalo
where it tacked up a healthy 200 for its
opening stanza. "About Mrs. Leslie" enjoyed
a satisfactory week at the Paramount following
a big exploitation campaign. "Pushover"
did well at the Century where a 140
was registered and the fourth week of "Magnificent
Obsession" was also above average.
"Apache" was a strong boxoffice magnet in
its holdover at the Teck and will be held
for a third week. "King Richard and the
Crusaders" slid in its second week at the
Center.
Buffalo Seven Brides for Seven Brothers (MGM) 200
Center King Richard and the Crusaders :WB).. 90
Century Pushover (Col) 140
Cinema The Molto Story (UA) 105
LaFoyette Magnificent Obsession (U-l), 4fh wk. 135
Paramount About Mrs. Leslie (Para) 145
Teck Apache (UA), 2nd wk 180
"Richard' Joins Fine Lineup
In Golden Triangle
PITTSBURGH—A newcomer, "King Richard
and the Crusaders," put the Stanley back
on its feet. While downtown theatre business
has improved wonderfully well, the barometer
readings out in the territory are much below
the averages being established in the Golden
Ti-iangle.
Fulton Garden of Evil (20th-Fox), 2nd wk 125
Harris The Coine Mutiny (Col), 3rd wk 150
Penn Gone With the Wind (MGM), 4th wk 100
Stanley King Richard and the Crusoders (WB) .120
Warner—This Is Cinerama (Cinerama), 35th wk..l25
"Men' and "WACs' Only
Baltimore Newcomers
BALTIMORE—With cooler weather and
threatening skies upsetting the outdoor
amusements, the first run theatres could
have enjoyed big openings and a busy weekend,
but seven out of nine attractions w-ere
holdovers and several of them apparently
had overstayed their time. The two newcomers,
"Her Twelve Men" and "Francis Joins
the WACs," grossed better than average.
Century—Gone With the Wind (MGM), 5th wk. . . 80
Hippodrome—The Caine Mutiny (Col), 5th wk... 90
Keiths— Living It Up (Para), 4th wk 85
Little Heidi (UA), 2nd wk 85
Moyfair— Francis Joins the WACs (U-l) 110
New— Her Twelve Men (MGM) 1 20
Playhouse Man With a Million (UA), 5th wk. . . . 80
Stanley King Richard and the Crusaders (WB),
2nd wk 95
Town Broken Lance (20th-Fox), 2nd wk 150
No Commercial IGmm's in Denmark
There are no 16mm commercial entertainment
motion picture theatres in operation in
Denmark at present.
ALWAYS
eOOD!
MWArs
OH
Timii
FILMACK
FOR BETTER|N««Yirk.N.Y.
iSPECIAL
V
TRAILERS
tklcH' S. H'

. .
Bertram
.
. . Edward
. .
Spyros
. .
Oscar
. . Joseph
. . Kent
\
m
j
York
BROAD WAY
for rehearsals for "Fragile Fox," new
Broadway stage play in which John Ireland
will co-star . . . Kim Novak, new star of Columbia's
"Pushover," arrived Sunday (15) for
succeeded by Arthur Tolchin, "WMOM sales a publicity tour for the picture. Phil Carey,
executive for many years . . . William B. Zoeliner,
head of MGM shorts and newsreels, re-
her Wiseman and Alexander
also a Columbia contract star, ac

j
NEW
jEugene Gregg Elected
Wesfrex President
YORK—Eugene S. Gregg was elected
president of the Westrex Corp. at a board
of directors meeting to succeed Frederick W.
fvo Managing Directors
low Control Rank Firm
raw YORK—Control of J, Arthur Rank
qerseas Film Distributors, Ltd., will soon
shared by two joint managing directors,
^> Commodore F.M.F. West and Harry Nor-
'•
The reason is said to be the work resulting
f m increased production.
forris joined the J. Arthur Rank Organiza-
Hi, Ltd., in 1950 as coordinating accountant,
q was named director in 1952, which posjon
he retains. The service agreement of
^t, present managing director, has been
ejsnded for
EUGENE S. GREGG
ierwirth who retires August 31, under the
;tirement rule. Gregg has been vice-presi-
!nt and general manager of the corporation,
Western Electric subsidiary since 1941.
Distribution and service of motion picture
)und recording and reproducing equipment
studios throughout the world and theatres
itside the United States and Canada are
indled by Westrex. The company also disibutes
communication and related electrical
luipment.
Gregg joined Western Electric in 1926 as
;er in 1933; assistant controller in 1936;
ntroUer in 1937, and general foreign manner
in 1938. He was elevated to vice-presit
and general manager of Westrex in 1941.
n addition to being president and a direcof
Westrex's foreign subsidiary com-
;s, he is also a director of Breskin Pubing
Corp., Industrial Magazine Service,
dern Packaging Corp., Modern Plastics,
tics Catalog Corp., Packaging Catalog
p., and 58th and Park Ave., Inc.
a number of years.
ALBANY
^1 LaFlainme, Strand manager, is again welcoming
patrons in the lobby, after a vtication
.split between Lake George and Sunapee,
N.H. Oscar J. Perrin, who directed the Strand
during LaFlamme's absence, returned to the
manager's post at the Madison. Perrin had
his vacation earlier in the summer, dividing
it between New York, Long Island, Philadelphia
and Connecticut. He saw a number
of major league baseball games, including
several involving Cincinnati, managed by
Birdie Tebbetts, longtime friend of the Perrin
family
. . . joe Miller's Menands Drivein
set off a fireworks display Saturday. It
was advertised as a sixth anniversary celebration
. . . Proctor's Schenectady ran special
copy there and in Albany on the engagement
of Tommy and Jimmy Dorsey's orchestra on
the 19th for thi'ee performances, at 80 cents
and $1.10.
will hold a picnic at Lyons Lake on the road
"The Caine Mutiny" the first several
to Pittsfield,
days
Mass., August 24. Mrs. Helen J.
at Reade's Community, Saratoga, outgrossed
D'Amico and Wayne Carignan are co-chairmen.
"From Here to Eternity," Manager Harry
Burke said. "All types of people attended
'Mutiny,' " Burke said . . . Business this season
at Harry Lament's four drive-ins "averages
about 20 per cent better than last."
Included in this estimate by the veteran exhibitor
is the 10 per cent tax retention.
Lamont attributed the improvement largely
to favorable weather.
Albany papers printed the announcement
of the engagement of Barbara Silver, daughter
of Maurice A. Silver, onetime upstate
zone manager for Warner Theatres and present
Pittsburgh zone chief to Jacob Hersh
Deutschmann, Newton Highlands, Mass. It
was announced August 14 at a garden party
in Pittsburgh on Miss Silver's 19th birthday.
"Apache" is a boxoffice cleanerup. United
Aj-tists booker Ray Powers commented at a
atistician and a year later became chief
atistician. He was tranferred to Electrical luncheon at the White Rose restaurant,
Bsearch on
Products, Inc., a former subsidiary Broadway below Filmrow with
Western Norman Jackter
and Herb Schwartz of Columbia, Howard
Electric, as export manager in
28. He went to London as European manlier
in
Goldstein of RKO, Leo Greenfield and Bob
1929. Returning to the United States
i 1931 he became general manager of
Friedman of Universal, George Thornton of
Saugerties, and Bob Flockhart, booker for the
HPI's eastern division; distribution man-
StaiT, Corinth. The restaurant is a favorite
spot with exchangemen.
Mr. and Mrs. Dave Rosenbaum of the Capital.
Elizabethtown, were Filmrow callers
Monday. Rosenbaum also books the Rex in
Keesville and the Hollywood in Ausable Forks.
Other exchange visitors: Bob Flockhart, booker
for the Starr, Corinth; George Thornton,
operating the Orpheum theatres in Saugerties
and Tannersville and the Windham in
Windham, and Ben Coleman, buyer-booker
for the Carman Drive-In, Guilderland . . . Al
Marchetti, U-I chief booker, and wife, U-I
cashier, vacationed in the Laurentian mountains
in Quebec . . . Johnny Capano, who
operates the State in Troy in addition to serving
as a booker for U-I, reported business had
been "fair."
"The first theatre in the exchange district
built for Cinemascope" is George Thornton's
description of his new Orpheum in Tannersville.
The 500-seater has a stage 41 feet
wide; the screen opens to 35 feet. Effect
is "very striking," Thornton said. House, reconstructed
after the original theatre was
virtually destroyed by fire in the spring of
1953, is not quite completed, in or outside.
George added. He hopes to have the job
finished in the fall, after the Orpheum clo.ses.
Tannersville, is a summer situation.
"The Caine Mutiny" broke house records
for opening days or runs in a group of
theatres, chiefly in re.sort towns, according
to Columbia Manager Norman Jackter.
Among those reporting new highs were ICallet's
Rivoli in South Fallsburgh. Walter
Reade's Community in Saratoga, Sylvan
Leffs Town in Watertown and Jules Perlmutter's
Lake in Lake George. A dollar ceiling
held in most situations . . . The MGM
and Warner exchanges closed at 1 p.m. Monday
to permit early attendance at the Filmrow
steak roast in Picard's Grove. Managers
Jack Goldberg and Ray Smith of MGM and
WB, respectively, were among those enjoying
the outing and feast . . . 20th-Fox employes
The Times-Union's ban on advertising for
"The French Line." ordered when the RKO
picture opened in Fabian's Grand, continued
when it played the Auto-Vision, East Greenbush.
To get around it, Alan Iselin inserted in
Sunday-Monday T-U copy, the note, "For
Main Feature Phone ALbany 4-1498," the
number of the Paramount Tlieatre, closed
for
the summer.
Formato, Madden Figure
In New MGM Assignments
NEW YORK—Louis Formato, for 11 years
MGM branch manager at Philadelphia, has
been made district manager there by Charles
Louis Formato
W. A. Madden
M. Reagan, general sales manager. William
A. Madden, Boston circuit sales manager, succeeds
Formato as branch manager.
Formato takes over the post held by Robert
Lynch, retired. He entered the industry with
the Warner Bros, theatres division in 1933,
became buyer and booker in the WB Philadelphia
office in 1935, and early in 1941 joined
MGM as a salesman.
Madden joined MGM in January 1929, serving
in clerical posts in the home office contract
department. He was given field duty
in 1939, visiting many branch offices, then
trained as a student booker in Cincinnati before
returning to the home office as an
assistant to the sales manager. After war
service in the navy, he rejoined MGM in
sales capacities in Washington and Cincinnati
before being assigned to Boston in 1947.
He is a graduate of the MGM executive
training course.
BkOFHCE :: August 21, 1954
31

. . John
. . Jack
. . Harry
.
.
.
Hollywood
BUFFALO
Walter B. McCurdy, who succeeded Herbert MGM sales manager, conferred with Jack
Hahn in the Paramount. Theatres con-
Mundstuk, local manager, who reported a
department (Hahn having gone record opening of "Seven Brides For Seven
into another department at UPT) was m Brothers" at Shea's Buffalo . . . Oscar Morgan
head of Paramount's short subject de-
fectionery
last week to look over the refreshment booths
in the Paramount. Center, Seneca and Niagara
in company with Ai-thur Ki-olick, UPT
district manager. McCurdy also spent a day
in Rochester to which city he motored with
Ki-olick and where the Paramount and Regent
refreshment booths were inspected m
company with Francis Anderson, OTT city
manager. McCurdy, who has been with UPT
about seven months, is a navy veteran.
Max Rosing, co-manager with his brother
George of the Roosevelt, east side community
house operated for many years by the Shea
cii-cuit but now owned and operated by the
brothers Rosing, is enthusiastic over the
beautiful picture he is getting on his wide
screen with his new Tushinsky variable anamorphic
lenses. Max says he paid $700 per
pair for the lenses. He reports Elmer F. Lux,
Elmart Theatres, visited the Roosevelt and
liked the picture so much that he ordered
the Tushinsky lenses for one of his theatres
in Kentucky. The Roosevelt is the first theatre
in Buffalo, claims Max, to use the Tushinsky,
which now bears the trade name of
Superscope.
How has HoUywood made "GWTW" an even
bigger gale than when it originally was
filmed? asked Ellen Taussig in the Buffalo
Evening News, pointing out that the MGM
classic was in sixth week at the Teck Theatre
following a three-week run in the Buffalo.
Shea circuit flagship. She reported more
than 80,000 persons had seen the film here
in four weeks. Ellen went on to tell that this
time "something new has been added" and
proceeded to explain the wide screen and
stereophonic sound version.
Bill Keaton, chief barker for Variety Tent
7, will be emcee of the Dollar Derby auction
show to be featured by a local oil company
on Buffalo's new TV station, WGR-TV, starting
the 25th P. Byrne, Eastern
.
partment, conferred with Ed DeBerry, local
manager Curtin, sales manager for
.
Republic, was in for talks with branch manager
Leon Herman and visits with theatre
managers along first run row.
Elizabeth Drzewiecka, 64 Loepers St., winner
of first place in the "Heidi" coloring contest
conducted by the Evening News and the
Buffalo Cinema Theatre last spring, has accepted
$1,000 in cash in lieu of a ten-day
expense-paid trip to Switzerland for two .
A fair fan over in 'Welland, across the border,
in a letter to a Canadian paper, adds some
worthy items to the swelling list of movieswe'd-Uke-to-see
again—Farewell to Arms, The
Life of Emile Zola, The Story of Louis Pasteur
The Good Earth, Captains Courageous,
Boys Town Altman, a prominent
.
member of the Variety Club and co-partner
in the operation of the Buffalo Town Casino
and Glen Park in "Williamsville, is due
to receive a citation and plaque from the New
York State Police Chiefs Ass'n for his donations
to charitable organizations and work
in
behalf of police officers.
John Osborne Succeeds
To Late Father's Offices
BUFFALO—John G. Osborne of
-Wheeling,
W. Va., a native of Batavia, N. Y., has been
named to four positions in theatrical businesses
formerly filled by his father, John R.
who died last June 26.
Osborne has been named vice-president of
Genesee Theatrical Enterprises with headquarters
in Batavia, 'West Virginia Theatrical
Enterprises. Capitol Amusement Co and
Wheeling Theatres, all of -Wheeling. Osborne's
late father and Nikitas D. Dipson, head of
the Dipson circuit, were in exhibition many
years.
UA Philadelphia Exchange Nearly Ready
The brick and granite structure at the intersection of ''""'P". ''"''
„^'"J.,f^^t'^
Philadelphia, in the heart of the city's Filmrow, is nearins --P'-^t'"" -' ^"/
J°^^!
the staff of the branch, under Mort Magill, branch manager, and also serve as head
quarters for John Turner, eastern district manager. The a'>--«7f.'^'»"f„.
"^^.•'j*"^
Suilding with 3,348 square feet of floor space is scheduled for completion ^eptember 15.
on Jhe fi^t floor there will be a novel circular booking counter. Eastern Dis r.ct Manager
John Turner. Manager Mort Magill, Max Miller, exploitation representative, w.11
have their headquarters in the new structure.
Infantile Paralysis
Foundation Merged
NE'W YORK—The Variety Club Foundation
for Infantile Paralysis has merged with
the Epilepsy Ass'n of New York in order
to insure a bigger operation, it was announced
Wednesday tl8i by -William J. German,
foundation president, and Carl Marks, EA
president.
The name of the merged organization
is the United Epilepsy Ass'n.
Marks is president, Edward L. Fabian and
Robert S. Berson, vice-presidents; German,
treasurer; Spencer -Witty, assistant treasurer,
and Robert L. Horn, secretary. Albert G. Gerson
continues as executive director.
The board consists of the officers and
George -W. Brandt, Russell V. Downing, Harold
L. Ganz, Harry E. Gould, Mrs. Seymour
D. Hesse, Frankhn S. Irby, George M. Ketchum,
Revell McCallum, Dr. H. H. Merritt,
Charles B. Moss, -Walter Beade jr. and Richard
F. -Walsh.
There will be continued support for
foundation's clinic for children with epUepsy
at the Columbia Presbyterian Medical Center.
There will be a consulting service for individuals
and public and voluntary health
agencies, and the progi'am of public educa
tion will be expanded. A motion picture short
on epilepsy is planned for this year.
SYRACUSE
Col Sorkin, manager of RKO Keith's,
*^ wife and children left on a vacation
Montreal, after which they were to go to Ne\
York and Atlantic City Max Rubin o,
. . .
Schine's Paramount returned from vacatidt
star Pat O'Brien was doin'
SRO business at the Summer Playhouse "
Fayetteville. -With him on his strawhat th
,
tre tour are Mrs. O'Brien and their four chU
dren, seeing America first on Pat's adviw
Final star at the playhouse will be Lam
Parks, whose wife Betty Garrett won th
Judy Holliday role in "My Sister Eileea
Mrs. Harry Unterfort, wife of Harry Untei
fort, manager of the Schine's Paramoun
committee of District 1 of B'n
Gus Lampe, former general mw
ecutive
agei- of Schine theatres, was here to see h;
father who is ill . . .
Harry Wiener
Schine's Oswego Theatre, formerly at 0.
local Eckel, continues his kiddy matinees ai
is known as "Uncle Harry" . . . The Rivieil
one of the neighborhood theatres, is havlngi
complete renovation with Cinemascope, ste|
eophonic sound and air conditioning bet
installed.
Wayne Week at Tarentui
;
-"^
TARENTUM, PA.—Citywide John Way
Appreciation week was celebrated 'i^re a
the honor was "deeply appreciated," -Way
said in a telegram to burgess V. L Hen'
A number of merchants cooperated in '
event which exploited the star's Inli
Cinemascope production "The High and
*ted
Mighty." Hem-y's proclamation t^
the week of August 13 was "John Waj
week in appreciation of the clean famliy-i)
motion pictures in which John Wayne J
appeared."
BOXOmCE
:: August 21,
1'

,
advertising-publicity
I
from
I
campaign
I being
1 . , , Bob
I
I
franchise
! exchange
I
Jack
, Frank
. . Arthur
. . The
. .
. . Booker
. . Exploiteer
. . Manager
. . Bob
. . Harry
. .
. .
. .
PHILADELPHIA
IJen Babb, Selznick Releasing Organization
director, flew in
New York to help plan and direct the
for "Duel in the Sun," the reissue
distributed in this area by Screen Guild
Lynch, Loew's district manager, has
retii-ed. effective September 1. Lynch was
with MGM 37 years. He was one of the first
holders of the distributing company
and was the last one to dispose of his
to MGM. Nicholas M. Schenck. presjident
of Loew's, Inc., paid tribute to Lynch:
["Bob has served the company well. Knowing
ihis keen interest in our company and our
interest in him, we shall always be in contact
with each other in one way or another. No
one deserves the rewards of good service
more."
H. Zamsky has sent out letters on be-
'(half of the local Loge 22 of the Colosseum
'of Motion Picture Salesmen of America askling
salesmen to line up new members for the
Colosseum Social Club which is now being
jrganized at an annual fee of $1 . . . Dave
Josen is now distributing a 33-minute short
ntitled "The Boy Who Stopped Niagara"
. . Rose Kaplan. Screen Guild booker, was
)n vacation . widow of Sam Hyman
iied. At one time Hyman owned and operated
he Cameo and Gem theatres . . . Herb
iviiller, from the Jay Emanuel office, was in
Mount Sinai hospital for observation.
The Chelten Theatre at Chelten and Derpn
avenues has been sold by the Boro The-
|tre Corp. to the Christian Youth Cinema, of
Ihich the Rev. Han-y G. Bristow is presilent.
The property will be improved and
ised for the showing of evangelical Chris-
Ian films. The price was $42,500 . . . The
|ew 600-car Riverview Drive-In in Pittston
Mrs. Edna R. Carroll, chairman of the
ate board of censorship, spoke on a Junior
hamber of Commerce broadcast on WPIL's
Penn Sounds Off series . . . Lou Finske
Jacksonville, vice-president of Florida
te Theatres, stopped here on a trip from
Eysouth . Winfield, artist at Richl-t
studios, will marry Jean Rubin . . . Bob
leiner, field man for Columbia in Chicago
son of the local Columbia district man-
td er, Harry Weiner, was in town with his
ide,
Carol.
hdies Variety Luncheon
licks Off Welfare Drive
Washington—Women of the variety
^b, headed by Mrs. Fi-ank Boucher, Mrs.
Young and Mrs. Mannie Lipskey, Satur-

. . Tom
. . The
. . Jack
. . Ben
. .
I
i
j
. . Leo
. . Larry
. . Joe
PITTSBURGH Disney Appeals Culs
At a large garden party at their home in
Solway street last Satui-day evening. Mr.
and Mrs. Maui-ice A. Silver announced the
engagement of their- daughter Barbara to
Jacob H. Deutschmann, Newton Highlands,
Mass. No date has been set for the marriage,
according to the Stanley Warner zone manager
. . . Ai't Manson, Cinerama promotion
manager here, and his wife Florence Sando,
radio and TV director and commenator. vacationed
in Canada . Cine Club of
DLxonville opened the Dixon Tlieatre there
for one special free show last Saturday.
Keith Reeve, Altoona disk jockey of WVAM,
hosted 100 teenagers at the State Theatre
there Wednesday morning il8) for a screening
of "Seven Brides for Seven Brothers" .
Saul I. Perilman, Warner salesman, vacationed
. . . Local radio station WPGH has
been sold by the Pittsbm-gh Broadcasting
The first Pittsbm-gh showing of "The French
Line" was at 11 outdoor theatres. Milton Gibson
of Atlas Theatre Supply checked into
Columbia hospital, WUkinsburg, for a rest
and checkup . Gilbert, retired exhibitor,
tui-ned up on the film market looking
much slimmer. He has remodeled his Oakland
Theatre into storerooms Ellstrom,
Wai-ner exchange booker, was involved
in an auto collision near his home last Sunday
night after his car skidded 85 feet. His
mother was thrown against the windshield
and was shaken up but she was not injured.
Local projectionists and other members of
the industry kicked in several thousand dollars
in the unsuccessful bid of Local 171
business agent Jim Sipe for the lATSE general
secretary-treasurer position . . . Paul
Reith, RKO office manager, vacationed . . .
The Beacon Theatre in Squirrel Hill will
close for renovation and will resume operations
the first week in September with an
art house policy. The neai-by SW Squirrel
Hill Theatre has operated successfuly with
an art policy for fom- years . Miller,
dock foreman for Exhibitors Service Co. for
about 40 years, suffered a paralytic stroke a
week ago. At midweek he had regained most
of his faculties and could speak. He had a
slight heart attack several weeks ago.
Altoona Reopening Aug. 27
ALTOONA. PA.—Jack Day, Fabian circuit
manager, announced the Strand Theatre will
be reopened August 27. It was closed during
the summer.
New Exhibitor at Austin, Pa.
AUSTIN, PA.—The Community Theatre
here now is known as the Bennett, according
to Lee Bennett, who took over from Mrs.
William Zearfoss, now employed by the local
Sylvania plant.
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Van Broom Street
PITTSBURGH 19, PA.
Phone Express 1-0777 I
Vlo»ies Are Better Than Ever • How't Your Equipment?;
By Maryland Board
BALTIMORE—The Maryland board of
motion pictm-e censors has requested the
elimination of a sequence showing the birth
of a buffalo from "The Vanishing Praii-ie"
and Albert Margoleis of New York, representative
for the Walt Disney organization, has
appealed the board's decision.
But Sidney R. Traub, chairman of the
board, insisted the picture was still under
consideration and that "the Disney representatives
are quite aware of the fact." To
this Margoleis countered that "the board certainly
made a decision, because we were asked
to file an appeal." He added that Disney
would prefer not to show the pictm-e in Maryland
rather than give up the right to appeal
the board's decision to cut the birth scene.
Traub said the board asked the cutting of
27 feet of film lasting about 20 seconds on
the screen. A similar cut was asked by the
New York state censors but the ruling was
recently reversed by Dr. Hugh M. Flick, head
of the board. The film has received full approval
of the Legion of Decency and the General
Federation of Women's Clubs, according
to Margoleis.
Sidney Jacobs Services;
Stanley Warner Manager
PITTSBURGH—Funeral services for Sidney
Jacobs, 60, veteran district manager for
Stanley Warner Theatres in the Pittsburgh
zone, were held Friday (20). Jacobs died
August 17 at his home after an extended
illness.
Jacobs began his theatre career in Philadelphia,
where he was a manager and later
a district manager for the Stanley Co. of
America. Later, he was a manager in Pittsburgh
and was West Virginia district manager
for Warner Brothers Theatres from
1936 until promoted to district manager of
the circuit's Pittsburgh metropolitan and
neighborhood first run theatres in 1952. He
is survived by his wife Helen; a daughter,
Mrs. Jay Reich; two sons, Leonard and Robert;
his parents, O. and Mrs. Jacobs of
Middletown, Pa., and five brothers.
Aaron R. Hopkins
PITTSBURGH—Aaron R. Hopkins, 62, of
Brookline and a film projectionist for 40
years, died recently in his home here. He
was a member of the projectionists Local 171
and stagehands Local 3. Surviving are his
wife Katherine, five daughters and three
sons, including William Hopkins, a St. Louis
Cardinals player at present with Allentown
in the Eastern league.
Picket 'French Line'
NEW KENSINGTON. PA.—The Knights
of Columbus council here picketed the Family
Drive-In during the showing of "The French
Line" and purchased several 42-inch ads in
the Daily Di.spatch which urged "fellow citizens"
not to patronize any theatre showing
this "indecent film." Among the picket signs
were "This Picture Condemned" and "A Paid
Admission is a Vote for Filth." A spokesman
for the theatre said the picketing "did not
hurt business." The picture is approved by
the state board of censors.
BALTIMORE
T eon Back, president of the Allied Motion
Picture Theatre Owners of Maryland, attended
the Allied meeting at White Sulphur
Springs. Also there were Hamilton Durkee
and C. Elmer Nolte jr.. both of the Dmkee
Enterprises . McGree\'y, manager of
the Apollo, has returned from a vacation at
Ocean City . . . Mi-s. Eleanor V. Watson, secretary
at Keiths, was on a vacation.
Mrs. Eva Holland, member of the Mar.
board of motion picture censors, retu:;,f.,
from a New York visit . . . William Buck o:
the Sun Theati-e, Rising Sun. was in Washington
on business . Brecheen. RKO
manager, was here from Washington
Hari-y Welch is resigning as publici.-;t fo.-
the Hicks Theatres and, with his family, i-
moving to the west coast.
Jack Sidney, manager for Loew's Cei.: .: v
is visiting in Florida . . . Morris Mech..i„.
owner of the New. is planning an unprece-,
dented Baltimore premiere for "The Egyptian"
August 25 . . . Lou Gaertner's nev
drive-in near Glenbumie tm-ned away htindreds
of would-be patrons at the opening.
Morris Mechanic, owner of the New Theatw
entertained the press, radio and TV in bono
of Bert Lytell who stopped off for promotio;
in behalf of "The Egyptian." A luncheon a
the Sheraton Belvedere was followed by Ly
tell's appearances on TV, radio interview
and a visit to Hilltop Theatre of the straw,
hat circuit . . . Bill Moore, manager of th'
State, returned from a vacation in Ocea
City . . . Carroll Bayne, business agent, an
Sam Isaacson, chief projectionist at the Star;
ley, attended the lATSE convention in Cii'
cinnati . . . The Arade at Crisfield has ii!
stalled stereophonic sound.
,
l
Robert Marhenke, manager of the Govemij
Ritchie Drive-In, Glenbumie, now provld.jj
church services at his theatre for pep
en route early Sunday mornings to
along Maryland's waterfront. They
gained substantial attendance . . .
Tabor, State's projectionist, returned frc|
the amiual encampment with the Ma
National Guard . Hyatt is the
manager of the Little, replacing Caryl
burger who moved up to the Film
Hyatt is a Schine man and comes here &tj
Cumberland and the Eastern Shore
lard Shaffar is the new assistant at
Film Center.
Exhibitor Mazzei Identii
Reds for McCarthy Grou|
PITTSBURGH—Jo.seph D. Mazzei. pp
tor of the Grant Theatre in Millvale
served the FBI a dozen years as an
cover agent, identified additional
munists last week before Senator Jc
McCarthy's subcommittee.
Mazzei's wife, who assists him in op
of the theatre, served FBI with her hij
as undercover agent.
Identified by Mazzei as Communisti
Louis Passikoff, a General Electric
who came to Pittsburgh in 1948, a
clerk in a downtowi; Pittsburgh army
I
lation and an AUegheney coimty politU
Passikoff called Mazzei "a despicable f
pigeon." McCarthy told the theatrem8n|
to be distiubed "to hear this Comnii;|
danui you."
BOXOFFICE : : August 21,

Urn M^ihn T^cMie Me/ic/uimiUina.

LINEUP OF NEW STYLES FOR THE EGYPTIAN'
There isn't
Many Ready-Made Tieups Available for Local
Promotion-Preseliing
Also Includes Heavy Billboard, Radio and Television Schedules
much doubt the citizenry of
this country will be seeing "The Egyptian,"
hearing "Egyptian" and certainly looking
"Egyptian." if the present well-laid plans
of the advertising, publicity and exploitation
prestidigitators at 20th Century-Fox
materialize as well as anticipated.
The Egyptians relied on hieroglyphics
and paintings on the walls of buildings and
tombs to tell their story to the world. The
publicity put out by the ancient people of
the Nile at least had a lasting quality. In
somewhat the same manner, Charles Einfield,
vice-president in charge of advertising
and publicity at 20th Fox, has arranged
for a volume of words and pictures to be
used on buildings and structures—through
the medium of billboards—to publicize
Darryl F. Zanuck's first Cinemascope production,
in Technicolor, "The Egyptian."
3,500, 24- SHEET POSTINGS
For this part of the extensive promotion
campaign on the film, 3,500 24-sheet posters
will be displayed in and around 51
major cities in the U. S. with the posting
period running from mid-August and September.
The impressive billboard schedule,
the largest in the history of the company,
will have its effect on millions of theatregoers
in metropolitan areas and their surrounding
communities all over the country.
A trio of tours and expeditions currently
in progress is also helping sell the Cinemascope
spectacle to the public. Readers
of these pages have been apprised of the
ingenious transcontinental tour of two
expedition trucks, filled with props and costumes
from the picture. The mobUe exhibits
have so far traveled through 150 large
and small cities and over a million people
have either visited the massive trailers,
heard them on radio broadcasts or seen
them on numerous TV shows.
TWO TOURING EXHIBITS
Two starlets, dressed in Egyptian costumes,
are in charge of lion and leopard
cubs touring with the exhibits. They appear
on TV shows and are interviewed by the
press at all stops, with photo and story
breaks appearing in hundreds of newspapers.
The brilliantly decorated trucks will
be inspected by additional thousands of
children and adults during the theatre
front, park and playground stopovers in the
course of the three-month tour.
Stage and screen actor Bert Lytell recently
launched a personal appearance tour
to discuss the production of "The Egyptian"
as the guest of professional, business and
civic clubs and church organizations. Lytell
has stills and film strips which he will
use in telling the story of the picture to
opinion-makers on his journey through 13
states and Canadian territories.
creations based on "The Egyptian
will mal

I
ing
i
from
I
magazine
1 to
'
cal
I
l'
cally every book store in the country. This
edition should be featured in every tieup
possible. Putnam's has also published a
less expensive edition of the book, which
is now in distribution, and over 2,000 sets
of eight stills each have been prepared for
the publishers as book store display accessories.
Trade ads and special bulletins have
been mailed to 1.800 dealers who are also
being supplied with window streamers, posters
and counter cards.
Newspaper ads in many key cities have
been timed to break with the playdate. Of
newsworthy interest is the 15,000-word
condensation of the story to be carried by
Woman's Home Companion for October.
on the newsstands in September. The opentwo
pages will feature a color scene
the picture with full credits. The
will send promotion materials
its mailing lists of news dealers and
distributors, urging cooperation for all lo-
promotions. Be sure the issues of this
magazine are slip-sheeted with playdate
throwaways.
DISK RECORD TIEUP
Decca Records is backing the campaign
with albums of the background music from
the picture in 33 1/3 and 45 RPM speeds.
lAdvance mailings to disk jockeys, distribujtors
and dealers along with many promotional
items have been made by Decca as
part of its nationwide promotion. All representatives
of the recording company have
been alerted and will cooperate fully in lo-
'cal campaigns, particularly in arranging
Mtieups for window displays. Albums of the
^music can be promoted for continuous play
lat the theatre, for presentation to disk
m contests.
Ijockeys and music critics and as prizes
Almost everything and anything a showjman
can think of is available as an accesiory
on "The Egyptian." including two complete
free radio campaigns on separate
transcriptions, the first as teaser with
a
'arious length announcements and the secmd
a group of saturation radio spots. Specify
which when ordering "The Egyptian"
|adio records from the 20th-Fox pressbook
|ditor. Also available free from the same
tource is a sound-effects record for the
lObby, with highlights of the music and
ales copy and designed to play continu-
REE TV TRAILERS
For television, two free trailers are availble,
one a 60-second announcement feajJring
an actual scene from the picture
pd the other a 20-second spot announce-
|ient, both sent on request to the presspok
editor. Specify which trailer, the call
liters of the TV station and the date the
jimpaign is to begin along with the rejjest.
Two TV slides or Telops for tenjcond
spots may also be ordered from the
Isular vender. Also available gratis—from
jith-Pox exchanges—is a teaser trailer to
used as a pre-selling aid at the theatre
eeks prior to the opening. The regular
joduction trailer, to be run just preceding
|e playdate, may be had on order from
VXOFnCE Showmandiser : : Aug. 21, 1954
Exhibitors in key cities are receiving help in promoting "The Egyptian" through several special tours.
Two starlets, one with a lion cub and the other with a leopard cub, are visiting major cities in trailer
trucks. Left photo shows one of the starlets on the entrance platform while at Washington. Right photo
shows Bert Lytell examining the collection in the Metropolitan Museum in New York. He is making a
nationwide lecture and appearance tour.
the National Screen Service exchange.
A two-color, tabloid-size, four-page herald
measuring 101,2x16 will prove effective
in many ways as a giveaway. Have it
distributed from the theatre, via newsstands,
schools, stores and nearby amusement
parks. Order this flash sheet from
the vender. Special accessories in de luxe
fluorescent satin, including a valance, a
marquee stretcher, lapel badge, auto bumper
strip, flag pennants on poles, streamers
and a newly designed display banner may
Ticket Split With Church
Puts 'Heaven' Over Big
Jack Pi-azee, manager of the Gloria
Theatre in Urbana, Ohio, combined ingenuity
and salesmanship to ring up a gross on
"Reaching Fi-om Heaven." Playing on a
Wednesday-Thursday, the picture did four
times the theatre's normal business.
His fii-st step was to get a tieup with St.
Paul's Methodist church, which was endeavoring
to build a recreational center and
wanted ways of raising funds for it. Frazee
granted the church a percentage on all
advance tickets sold, and the pastor cooperated
to the fullest extent, by mentioning
the picture and the tieup in his sermons.
Furthermore, he sent parishoners to every
church in the county on the Sunday before
the picture played, with a supply of tickets
which they had no trouble selling.
In the meantime, Pi-azee arranged for a
front page story with a picture of himself
and the minister in the Sentinal, published
in Columbus, Ohio. This paper has a wide
circulation among the colored people
throughout the area, including Dayton.
Pi-azee permitted churchmen to sell
tickets
in the lobby of the theatre in advance of
the playdate. He even divided the city up
into sections and sold tickets door to door.
The church was well pleased, not only
with the money earned, but with the publicity
it received.
— 269 —
be had on order from the vender.
A fullcolor
souvenir program, availabe for sale
at the theatre, may also be ordered from
a vender. Along with the regular posters
on the production, a set of six colorful door
panels may be ordered from NSS.
Actually, the above paragraphs offer
only a brief description of the many opportunities
offered for promoting "The Egyptian."
There are many other suggestions
that will appear in the pressbook not yet
published.
'Hondo' Promotion in 3-D .
For "Hondo." British showman G. C.
Williams of the Regent in Chatham, emphasized
the 3-D angle in all his promotion
efforts. His slogan, "3-D entertainment for
all the family." was imprinted on 2,000
handbills and on 1.000 four-page folder
programs. Both the handbills and programs
were distributed at the theatre and on the
streets of Chatham and nearby towns by
an Indian street bally.
Watches His Shorts
Harry Wilson, manager of the Capitol
Tlieatre in Chatham, Ont., gets a good plug
in for short subjects whenever they present
tie-in possibilities. 'When he ran
"Johnny Gets His R«ute," he invited the
newsboys of the local paper as his guests.
As a result of his thoughtfulness, the paper
ran an ad on the show gratis and a photo
of the group attending the theatre.
DEAL DIRECT AND SAVE
tirsi *American /pWucb. im

. .
The
Gala Indian Parade
Climaxes New York's
'Apache' Promolion
Brandishing tomahawks, the "Injuns"
went on the warpath and took over Manhattan-via
a cavalcade of buckboards,
stage coaches, covered wagons and western
ponies, all manned by Indian youngsters,
in a gala parade through midtown to celebrate
the premiere of "Apache" at the
Mayfair Theatre on Broadway. At the theatre
a band of authentic Apaches performed
their tribal war dances, and m the
lobby decorated with a wigwam, an Apache
family of direct descent from the famed
Cochise and Geronimo demonstrated
their native arts and crafts to m-
tribe of
spectators. The parade, which
terested
climaxed the citywide exploitation campaign,
attracted the attention of thousands
pedestrians throughout the Tunes
of
Square area.
BIG LANCASTER DRAWING
A key feature of the campaign was a
gigantic display front above the Mayfair,
consisting of a painting of Burt Lancaster s
head, as Massai. the Indian warrior in
"Apache." A $25 U.S. savings bond was
awarded to the person who submitted
the most nearly exact dimensions of this
large drawing, and nine free theatre passes
were presented to runnersup in the contest.
A trio of full-blooded Apaches were
scheduled to appear on 13 top-rated television
shows in New York, including the
Dave Garroway show. Herb Sheldon show
and Steve Allen's show. A cooperative
tieup with the Adler Shoe stores throughout
Greater New York and the national
co-op campaign backed by the Plymouth
Shoe Co. produced a letter-writing contest
to run through the engagement of "Apache"
at the Mayfair. Contestants submitting
the best letter, in 25 words or less, telling
"why I would like to own a pair of Apache-
Mocs" were awarded a pair of mocassins.
Fifty pairs of the mocassins were
presented to those sending in the best
entries.
DISPLAY "BRONCO APACHE'
Drug stores, newsstands and book stores
throughout the metropolitan area aided the
campaign with displays of the Pocket Book
edition of "Bronco Apache," the best-selling
novel upon which the film is based. Scene
stills and tack-up cards carrying playdate
credits accompanied the displays.
Small fry who were on hand for the
festive activities at the theatre, following
the premiere parade through town, were
presented feathered headbands inscribed
with the picture title. An extra treat for
the youngsters, and the finishing touch to
the celebration, was the personal appearance
of Running Water, Swift Eagle, Sunny
Cloud, Caribou, Hawk Eye and other Indians
who supplied autographs to their delighted
fans.
FREE ICED TEA IN LOBBY
PLUGS LIPTON'S THEATRE
Robert Hall, manager of the Iris Theatre
in Detroit, operated by Affiliated Theatres
circuit, is offering patrons refreshing
drinks of iced tea without charge during
the summer. A neat refreshment stand was
set up in the center of the lobby and attended
by an attractive member of the
staff. A huge teapot bearing the name of
the Lipton Tea Co. was placed on the
counter, to help put the idea across, and
a regular beverage dispensing unit was installed
to handle the volume of customers.
To bring it to the attention of passing
traffic, a 40x60 poster was placed on a
special frame outside, announcing that,
"Delicious Lipton's iced tea now is being
served free inside." Other signs invited
the customers to "Come in and Cool Off,"
stressing the cool comfort of the theatre.
The arrangement was made with the
Lipton Tea Co., which furnishes the tea at
a low cost, and is very much interested in
the project as a means of creating a new
outlet for the use of tea. The Dixie Cup
distributor furnished cups for serving the
drink, while an ice firm supplied "free
sparkling ice cubes," as the billing read,
both without charge. The idea found ready
patron acceptance.
WAC Booth in Lobby
Ben Domingo, manager of RKO Keith's
Theatre in Boston, Mass., came through
with a Women's Army Corps tieup on
"Francis Joins the WACS." An information
booth was set up in the lobby and staffed
by WACs in their colorful uniforms. As a
bally, a mule walked through the downtown
section with a sign. "I'm Francis, not Frances,"
plus picture credits.
Phone Interview in Paper
Jack Sanson, manager of the Strand
Theatre in Hartford, Conn., arranged a
long-distance telephone interview between
Allen Widem, Hartford Times Theatre editor,
and Robert Fellows, co-producer of
"The High and the Mighty." which was
currently booked at the Strand. The interview
was included in the Times along
with an action shot from the film.
— 270 —
Bogus $1000 Bills
Good lor $1 Each in
'Home' Campaign
For sheer width and depth of coveragejj
Bob Harvey's campaign on "Money Pron.|
Home" stands with the best of them. Starting
off with an excellent tie-in with thi
local newspaper, the Daily Nuggett, Harvey
went on to rack up four more coopera
tive stunts. Every Nuggett carrier boy amj
his parents were invited to the theatr
opening night as Harvey's guests. Th'
Nuggett planted two tieup ads, mailed ou
invitations to carriers and bought roses t
be given to each mother attending th
show. In addition, a scene mat and a pic
ture of the boys and their parents at th
affair broke in the paper.
GETS HALF-PAGE AD
Harvey's tie-in with a local applianc
store netted him a half-page ad, wit
lively copy reading: "It's so easy to buy a
•Easy!' It's just like 'Money From Home.'
For every phony $1,000 bill, imprinted wit
Dean Martin and Jerry Lewis's picture
and picture credits, the store deducted S
from the price of a new Easy Washer, up t
a maximum of $50. The merchant als
featured a window display and distribute
2,000 dodgers. The phony money used i
this stunt was given out by a theati
usherette dressed in a jockey costume, i
well as at the appliance store.
A double-truck ad. sponsored by loc),
building, contracting, heating and pluml,
ing agents, ran a day in advance with tl'
heading, "Money From Home ... To Bui
a Home."
The DeLuxe Bus Co. plugged the pictu'
date via placards in all buses, a co-op i
in the Nuggett and a window display
their central terminal. In return for tl
gratis advertising, Harvey gave a free tick
to the film to every 100th person gettii
on the bus opening day.
SHOPPING BAG IMPRINTS
The owner of a local supermarket pa
for the imprinting of 2,000 shopping ba
slugged, "It's in the bag best
.
grocery savings and the best in entertai
ment!"
Not satisfied with this barrel-load
publicity, Harvey decked out his theal
staff in jockey caps, set up a lobby d
play with an Easy washing machine si
rounded by scene stills and phony mon.
spotted signs around town on book rac
pasted the fake $1,000 bills over the be
office window and arranged free pony ric
for the kiddies with signs posted: "Foi
real horse laugh. Go see my brother
•Money Fiom Home.' " His comprehens
:
campaign was completed with ads show
a picture of the film's stars upside do^
and headed, "Sorry folks, but this pictis
turning the town upside down w
laughter!"
everyone in town, from t> ^
Just about
^
85, participated in one or more of
stunts and learned about the mad.
film's stay in town.
BOXOFFICE Showmandiser : :
Aug. 21,

USEFUL
MATERIAL
IN THE MAGAZINES
Good Housekeeping in its September issue
recommends for the wliole family new
films "Sabrina" (Para.), "The Raid" (20th-
Pox). "Valley of the Kings" (MGM) and
Walt Disney's latest True-Life Adventure,
"The Vanishing Prairie."
Cosmopolitan for October selects
Paramount's "Rear Window" as the
best production for the month, Universal's
"Naked Alibi" as the best melodrama,
"Human Jungle" as the best
action film and Frank Sinatra in
United Artists' "Suddenly" as the best
performance for the month.
The August issue of Vogua features a
Iwo-page pictorial layout on Edmund Pur-
'dom, star of 20th-Fox's "The Egyptian."
Entitled "Early Ai-rivals," the story dubs
Purdom "the freshest movie delight" and
notes that he is one of a group of young
personalities establishing high reputation^
In Hollywood.
Parents' has selected "The Little Kidnappers,"
a J. Arthur Rank production,
as its Outstanding Family Movie of
the Month for September.
The August 10 issue of Look features a
Jicture from Walt Disney's production of
;he famed classic, "20,000 Leagues Under
he Sea," on its cover, with a story and adlitional
shots of a sea battle with a giant
quid on inner pages. Also featured in this
ssue is a full-length review of Columbia's
On the Waterfront," with accompanying
tills from the film.
Tempo for August 9 features a cover
portrait, in color, of starlet Mitzi Gaynor.
with an accompanying story on
inner pages entitled, "Merry Madcap."
Tempo's Movie of the Week selection is
United Artists' "Captain Kidd and the
Slave Girl."
The September issue of Esquire, on the
Bwsstands August 10, features a page phoigraph
of Henry Fonda, with credits, on
is most recent film, "Mister Roberts."
Seventeen for August chooses "Seven
Brides for Seven Brothers" for its
Movie of the Month award. "Cast
members have a wonderful time romping
through this romantic plot," comments
reviewer Edwin Miller, in this
\rollicking movie which tells how seven
\brothers find wives to take home to
vtheir backwoods farm.
|A cover story, encompassing 15 illus-
)
lated pages of the current issue of Stylist,
jviews the accomplishments of Edith
jsad. Paramount fashion designer. The
jticle, entitled "About Edith Head, Who
I'esses the Stars," includes mention of
jiss Head's current assignment, "To Catch
jThief," and her achievements in winning
je Academy "Oscars," the only woman to
tW such a record.
PXOmCE Showmandiser : : Aug. 21, 1954
BOXOFFICE NUGGETS
It doesn't sound unusual to begin with,
but a pony giveaway provided enough publicity
to keep all the parents of Alamosa,
Colo., very much aware of activities at the
Grove Theatre for weeks, and they won't
forget the excitement in a hurry. Manager
Orland W. Koonce booked the Smiley Burnette
show for three stage porformances.
As part of the promotion for the show's
six-week tour, covering 11 states, Burnette
was offering a pony, bridle and a saddle
to a lucky boy who posed with him for a
photograph during the tour and as luck
would have it, a local Alamosa boy was
the winner. Instead of publishing the
youngster's name, Koonce kept the kids and
their parents in suspense for two weeks.
The pony was tethered near the theatre
and the young fry visited it often. For a
A ladies Early Bird show was staged on
the morning "About Mrs. Leslie" opened
at the Paramount in Buffalo. The special
event started at 7 with all tickets 25 cents.
Free taxi service was supplied with a
tieup with Madison Cab Co. Patrons were
told to phone MA-3333 between 7 and
9 p.m., the night before the show and
make arrangements for cabs to pick them
up. Arriving at the Paramount, the ladies
(and their boy friends) were served a free
breakfast in the lobby of doughnuts and
coffee, furnished through the courtesy of
MacDoel's restaurant, which is near the
theatre.
— 271 —
Screen, lobby and ad credits were given
both the taxi company and the restaurant.
Patrons were informed that the show would
be over by 8:40 A.M., so all could get to
their jobs on time. It also emphasized that
'boy friends were welcome" to attend.
The special show was promoted by Arthur
Krohck, Charlie Taylor and Eddie
Miller.
Margaret McBarron. manager of the
State Theatre in Lima, Ohio, used all of
her feminine wiles to put over a costless
promotion that appealed to everyone's sentimental
feehng for June, the traditional
month for weddings. All of Lima's June
wedding anniversary celebrants were presented
complimentary theatre passes, which
were given away over stations WLCK and
WIMA. Citywide pubhcity was given the
event when the Mayor officially proclaimed
June "Anniversary Month at the State."
Murray Spector, manager of the Plaza
Theatre in Englewood, N. J., had three
pretty usherettes dress in western garb
and ride horses through town to herald
"Johnny Guitar." The girls carried guitars
and placards, and merited an art and story
break in the local paper. On opening night,
the girls in the same costumes escorted
patrons to their seats and made quite a
hit with the audience. Fastened to the ticketbox
in the lobby was a 30x40 frame with
a snipe across the base reading, "I've just
been framed by 'Johnny Guitar.' " The
doorman was the person "framed."
week before the armouncement was made
the pony was brought to the theatre during
intermissions, walked through the For its special anniversary celebration,
lobby and up a ramp to the stage.
the Belt Drive-In at St. Joseph, Mo., featured
a week of giveaways, several free
Whenever the horse appeared on the
street, the youngsters stopped traffic and shows and one evening with free carnival
the local papers ran first page stories and rides for the kiddies. Manager Ed Gardiner
photos. The morning of the big evening promoted a living room suite, a bedroom
presentation, the wiimer's parents were suite and a chrome dinette set from three
notified so as to make certain the boy was different furniture stores and an automobile
on hand. Enthusiasm was running high
from a local motor dealer.
and the Mayor willingly volunteered to On three evenings, Gardiner admitted
make the presentation. The turnout packed bumper strip members free and treated the
the house and Koonce gained a tremendous kiddies to balloons, bubble gum and ice
amount of goodwill for managing the promotion
cream cones.
so effectively.
The photo shows Manager Koonce standing
Warner Theater In Ambridge, Pa., ar-
behind young Romero at the Grove. ranged a neat tieup with a local window
fan
distributor for "Them!" Five hundred postcards,
paid for by the merchant, were imprinted
with playdate information on
"Them!" on one half of the card, with copy
on the other half reading: "If you're hot
and bothered. 'See Them' Marvin Window
fans," etc.

I „
Aug.
'
TEENAGERS IN DISNEYLAND TOGS TOUR CITY FOR'PiNOCCHia
IttnMMkl^^
Matheson Hammock, Bakei-sHauloveranc
Baker s Haulovei^
Florida State Theatre's campaign for the
Miami Beach-were visited. Accmdmgt(
re-run of "Pinocchio" provided such an impetus
in the Miami area that, when the
estimates in the Miami Herald, ovei 45,00
Visited these spots during the Fourth! GUcl
boxoffice results came in, it looked as if
had his charges walk into the editom
Harry Botwick, PST district manager, had
rooms of the daily newspapers, and visi
swallowed the proverbial canary!
radio disk jockeys, handing out mvitatioa
The backbone of the campaign was a
to attend the opening night performance
cast of 15 teenagers dressed in Disney's
Also on the list were the Carl's Food
H
famous characters apparel. Pi'om Dumbo
and Margaret Ann supermarket chains^
to Pluto, to Donald Duck, they were all
•We reaUy took some people by surprise,
there In a campaign mapped out by Al
comments Glick, "when they reached for i|
Glick assistant to PST publicity head Bill
can of peaches and looked up to see Plut;
Dock no event or highly trafficked spot
sticking his tongue out at them! ;
was left uncovered by the two-car, Disneyland
entoui-age.
picnics and parties were hit too. The coup
Neighborhood swimming pools, July
Starting on July 1, the group kept going
de-grace of the itinerary was thr appear
right through the July 4 weekend and up Al Glick, publicist for Florido State Theatres, and
ance on the Jack Cobb Show on WTV.-
mitil the picture's opening on July 7 at the
four of the Disneyland characters who publicized where the characters danced to some musi
Florida, Sheridan and Coral theatres.
"Pinocchio" in the Miami area.
from -"Pinocchio.
All the crowded beaches—Crandon Park,
Pretty Models Push
TV and Street Crusoe
In Cleveland Hookup
Manager Arnold Gates combined television
and an old-fashioned street ballyhoo
to promote "Adventures of Robinson Crusoe"
at Loew's Ohio Theatre in Cleveland.
Gates hired a local performer to dress like
the film's hero, complete with beard, fur
umbrella and tattered apparel, and appear
twice daily on the Maggi Woolf show over
station V/XEL-TV. The audience was given
several clues to his identity and told that
he would walk through the city's shopping
center later in the day. Pedestrians
who recognized him were to say that they
had seen him earlier on -WXEL-TV and
identify him as Robinson Crusoe, playing
in the film of the same name at Loew's
Ohio Theatre.
Those doing so were awarded cash prizes
and free passes to the show. The stunt
attracted large street crowds. At the end
of the TV tieup, "Crusoe" went on straight
street bally duty through the first two days
of the engagement.
MERIDEN,CONN.,DAILY, BUSINESS COLLEGt
FIND PERFECT SECRETARY FOR SUITE'
Boston 'Pushover'
Blonde models carrying suitable signs
spread nev;s about the opening of "Pushover"
at the Pilgrim Theatre around downtown
Boston. The models handed out pack-
Asking a woman to speak her mind is
usually an invitation to trouble, but Manager
Tony Masella of Loew's Poli Palace in
ages of gum in envelopes reading, "It's a
PUSHOVER for Full Relaxation . . .
Try
Meriden, Conn., ignored the old adage and
Beachnut Gum and See 'Pushover' at the
asked every secretary in town to write in
Pilgrim Theatre, starring Fred MacMurray,
and tell him about their jobs in a contest
Phil Carey and introducing Kim Novak."
on "Executive Suite."
Jack Markle, Columbia publicist who
The contest, designed to determine the
planned the campaign, also tied in the
"secretarial quotient" of the entrants, was
film with a safe-driving campaign. He had
co-sponsored by a local daily, the Meriden
other models place stickers on parked cars
Journal. Entry blanks were printed in several
different editions of the Journal, and
in the downtown areas which read: "Notice!
Don't Be a Pushover for an Accident. For
5,000 contest heralds were distributed
Complete Safety on the Road, Don't Hold
throughout factories and business and professional
offices in town. Five questions, to
Up Ti-affic . . . Push Over to the Right.
Don't Take Unnecessary Chances. Don't
be answered in 50 words or less, were the
Forget to Observe All Safety Regulations.
basis on which the judges would decide
Remember, Coui-tesy Pays in All 'Ways.
which local girl was best qualified to hold
See 'mishover' at the Pilgrim Theatre, etc."
the title of "Perfect Secretary."
The judges were members of the faculty
of a local business college. The closing date
of the contest was extended one week as
some women who wished to enter it had
not been able to locate entry blanks. The
Journal reprinted the entry form along
with a story and two column art break,
crediting the picture, stars, playdate and
theatre.
The first prize winner was awarded two
weeks salary (with a minimum of $100).
and gifts promoted through local merchants
which included a nationally advertised
wrist watch, a bathing suit, lingerie,
a gift certificate for a special portrait and
a handsome desk set. A cash prize of
$50 was awarded the second winner, $25 to
the third prize winner and free tickets to
the movie to the next ten runnersup. Due
to the special merit of one entry, the theatre
decided to award a fourth prize of $10
to a deserving young secretary.
The theatre netted a wealth of advance
publicity on its playdate, and both sponsors
were congratulated for their fine spirit
of civic
enterprise.
— 272 —
Masella also distributed a thousand
marks, imprinted with "Read the bool^T
See the picture" plugs, in libraries,
stores and rental libraries in town,
mats, with picture, star and theatre credit
were planted in restaurants, and a fvi
page of cooperative ads in two local pape:
was promoted through various merchant
The page was bannered with the heat
line, "'Wives! You're his executive 'Sweet)
when you save on these values!" and a pi'
ture of a masked star appeared in eac
boxed ad, in a "'Who are the Stars" qu:
Guest tickets to the show were present,
to the first ten correct entries identifyir
the stars and stating why one was the
favorite star. The copy contained live
references to "Executive Suite," as well
credits on the playdate. and both pag
were promoted at no cost to the theatt
With such excellent selling, Masella did*
have much trouble packing the theat
throughout the run.
'Hobson's Choice' Phrase
i
Is Basis for Contest
While not everyone in our country
familiar with the meaning of the phra
"Hobson's Choice," it is commonly us
throughout England in reference to
choice without alternative—the thing '
fered or nothing. Manager G. C. 'Wi"'
of the Regent Cinema in Chatham,
land, made good use of the phrase, as 1
basis for a contest to promote the UA W
edy
Cash prizes were awarded the writ
of "the three best letters describing perso)i
experiences when they had to make
"Hobson's Choice." The contest ran In I
Chatham Observer, which co-sponsoredj
competition. The paper published the th
winning entries and plugged the cont
and film in several editions.
BOXOmCE Showmandiser
:
21, 1

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported, rotings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theotre managers. With 100 per cent as
BOXOFFICE BAROMETER
This chart records the performonce of current attroctions in the opening week of their first runs in
normal, the figures show the gross rating above or below that mark.

J
Realty Group Will Run
Detroit RKO Uptown
lease to Keith-Albee-Orpheum. It was originally
known for years as the Keith-Albee
Uptown, being changed later to RKO, when
KAO was succeeded nationally by RKO in
1934.
The group headed by Cavanaugh took over
ownership of the house during the depression
of the early 30s, but have never operated it.
It is expected that the name will be changed
to the Six Mile Uptown to retain a distinction
from the Uptown Theatre on the east side of
Detroit, operated by the Wisper & Wetsman
circuit. The RKO Uptown is actually in the
suburb of Highland Park, across the street
from the Detroit city limits.
Lou Lutz, who was manager of the house
a number of years ago for RKO, and has
recently been in Wisconsin, is returning here
to take over as manager. Matt Plunkett, who
has managed the house in recent years, will
leave September 1 for a three-week vacation
in Florida with his family, and will then be
stationed by RKO in an Ohio post.
MPEA Executive to Leave
For Norway and Denmark
NEW YORK—G. Griffith Johnson, vicepresident
of the Motion Picture Export Ass'n,
DETROIT—The first change in operation will leave Wednesday (25) for Norway to try
of the de luxe second run RKO Uptown to straighten out a percentage difficulty with
Theatre since its opening on March
Norway before a September 15 deadline. The
9, 1926,
Norwegians want a pact calling for a straight
is scheduled for September 1, when the realty
40 per cent while MPEA wants to reserve
owners, headed by Joseph J. Cavanaugh, take
special privileges for five super features a
over management of the house. The 2,758-
year.
seat theatre was built by David T. Nederlander,
operator of the downtown Lafayette government has set the rental ceiling at 30
Johnson also will visit Denmark where the
Theatre for many years, and opened under per cent and seeks a higher ceiling.
Arthur Greenblatt Resigns
From Lippert Pictures
HOLLYWOOD—Arthur Greenblatt has resigned
as general sales manager for Lippert
Pictures after seven years with the company.
Formerly sales head for PRO and Monogram,
he joined Lippert as eastern sales chief in
1947, becoming general sales manager in 1949
and vice-president in 1951.
Greenblatt 's future plans were not immediately
announced. Robert L. Lippert, president
of Lippert Pictures, said a successor will
be selected in the near future.
'Egyptian' Wins Citation
NEW YORK—Tempo magazine has selected
"The Egyptian," 20th Century-Fox Cinema-
Scope production by Darryl F. Zanuck, "movie
of the week" beginning Monday (23). That
issue of the magazine will devote two pages
with photographs to the citation.
St. Paul Newspapers
'Censor' Theatre Ads
ST. PAUL, MINN.—This town's only two
newspapers, the Pioneer Press and Dispatch,
under a single ownership, has put into effect
what amounts to a censorship of theatre
advertising.
Action was taken, it's explained, following
receipt of numerous reader complaints. It's
an aftermath, particularly, of squawks stirred
up by the ads published for "The French
Line" during the latter's recent neighborhood
house engagement here.
AH exhibitors have received notification thai
henceforth they must exercise more "discretion"
in their advertising copy and art. W. H
Roth, the newspapers' retail advertising manager,
stated that he and his staff would pas:
on all ads and decide if they overemphasizf
sex and transcend the boundaries of decency
If layouts are rejected or changes are required,
the theatres will have to bear the expense,
he says.
During "The French Line" run the paper,
did not censor the ads which included refer
ence to Jane Russell's dance and the cu
of her in the scantiest attire. St. Paul ii
strongly Catholic and the theatre showinj,
the picture was picketed by religious groupsj
representatives.
Exhibitors, however, are pointing out t
on the day they received Roth's letter
St. Paul Dispatch's late afternoon blue shee'
edition front page carried one two-columit
cut showing the full length of two girls ii'
Bikini swimming suits that left scarcel:
nothing to the imagination and another cui,'
full length, of a bathing beauty coming oul
of the water and bending over to wipe a lefj
Also, that there was the usual quota of se
crime stories and other sensational yart:
with scare headlines.
]
This is regular fare in the edition and ocj
theatre owner asserts his wife has forbldde)
him to bring the newspaper home becaus|
she doesn't wish their children to see it.i
"The French Line" just finished playlr.;
day and date in four singly owned Minni,
apolis independent neighborhood houses, b\'.
none of their combined newspaper ads coi
tained the copy about the dance as did tl(
ads for the two local outdoor theatres th
played the picture first run. The mUd'
copy, however, was not attributable to w: i
newspaper censorship here.
i
Burstyn Gets 'Green Magi«
NEW YORK—Jcseph Burstyn, Inc..
clo.sed a deal with IFE Releasing Corp. fl
"Green Magic," Ferraniacolor fi'
distribute
on an expedition across South Amerlc
jungle country, according to Fae R. Mlsl
secretary-treasurer. The feature leng
documentary took awards at the Cannes a
Berlin Film Festivals. Leonardo Bonzl «
the producer and Gian Gaspare Napollta
;
directed.
BOXOFFICE :: August 21. H

. HOLLYWOOD—Garnished
by a three-day
jprogram of civic, police and network func-
:tions, Warners' "Dragnet" was given its midj
western
I
Producer
!
The
HOLLYWOOD
PRODUCTION
V
'Hollywood OHice— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
CENTER
'Dragnet' Festivities
3 Days in Chicago
premiere Friday (20) at the Chicago
Theatre in Chicago, with Jaclc Webb, star
and director of the feature-length theatrical
film version of the top-rated TV and radio
show, on hand for appearances. Webb was
accompanied by Richard Breen, who wrote
the script.
Webb was slated to receive a citation from
;the Chicago police commission, attend the
Chicago Tribune's annual music festival, visit
the police crime laboratory, meet with TV
bnd radio editors and film critics, and attend
a Chicago Cubs baseball game.
W. R. Prank's "Sitting Bull,"
lOinemaScope and Technicolor historical
Iwstern being distributed by United Artists,
\xas world-premiered Thursday (19) at the
Elks Theatre in Rapid City, S. D., in the
peart of the badlands territory which was
!Jie Indian warrior's home ground. Present
were Dale Robertson, Mary Murphy and
J. Carrol Naish, stars of the feature; Frank;
killiam Heineman, UA distribution chief:
plalph Clark, western district manager, and
congressmen from seven states in area where
(he one-time Sioux nation was located. Also
Participating was Governor Siguard Anderon
of South Dakota.
film, produced on location in Mexico,
pas directed by Sidney Salkow.
POSES WITH AWARDS—At the "Gone
With the Wind" opening in Hollywood,
David O Selznick, who produced the record-grossing
film 15 years ago, i>oses in
the Egyptian Theatre forecourt beside
the display of awards, including eight
Atademy Oscars, won by the MGM release.
Paramount Sells Building
HOLLYWOOD—The Paramount studio
writers building, unoccupied for the past
year and a half, has been purchased by General
Film Laboratories and is being moved to
the laboratory firm's property to serve as an
additional office building.
Guardians Award Goes
To Martin and Lewis
HOLLYWOOD—In recognition of their
"outstanding service" through appearances in
connection with charitable and civic causes,
comics Dean Martin and Jerry Lewis have
been named Citizens of the Year by the
Guardians, California philanthropic group.
A presentation banquet has been scheduled
here for Tuesday (24). The Guardians is an
organization comprising more than 1,500 community
leaders dedicated to the support of
the Los Angeles Jewish Home for the Aged.
The banquet will be attended by civic leaders,
including Governor Goodwin Knight.
Former recipients of the kudos include Paul
G. Hoffman, Eddie Cantor and Danny
Thomas.
Actor James Stewart, an air force colonel
during World War U, planed to Omaha to
attend the Friday (20) annual convention of
the Air Force Ass'n. of which he is a charter
member.
With proceeds earmarked for the Los Angeles
Junior Chamber of Commerce's youth
charity foundation, LeRoy Prinz has been
signed to produce a variety show at the
Hollywood Bowl for the Jaycee group. The
event is scheduled to be held September 25.
"High and Dry," British-made comedy
tarring Paul Douglas, will have its American
iiremiere Monday (30) at the Sutton Theatre
a New York. Produced by the J. Arthur
it is
M U.S. by U-I.
being released in
!.ank organization,
Cattle Queen' Debut Reset
Originally set for a December 1 world prejiiere
in Butte, Mont., the debut of RKO
|ladio's "Cattle Queen of Montana" has been
iioved up to November 18. Starring Barbara
Itanwyck, the picture was produced in Techicolor
and SuperScope by Benedict Bogeaus
nd directed by Alan Dwan.
Jnion Unity Urged
HOLLYWOOD— Unity between British and
perican film unions was urged by Tom
[Brien, general secretary of the National
ps'n of Theatrical and Kinematograph Emloyes
of England, when he appeared as guest
teaker at a Wednesday (18) membership
|eeting
of the Hollywood AFL Film Council.
HOLLYWOOD PREVIEW—Filmdom's dignitaries turned out in quantity for the recent
preview of MGM's new CinemaScope musical, "Brigadoon," at the Academy Awards Theatre.
Shown here (from left) are IVIr. and Mrs. Arthur Freed (he produced the Gene Kelly-
Van Johnson-Cyd Charisse starrer); Mr. and Mrs. Vincente Minnelli (he directed); Liza
Minnelli, Barbara Freed Saltzman and her daughter Kathryn.
DXOmCE : : August 21, 1954

chats
; August
I
Cleifers
STUDIO PERSONNELITIES
Metro-Goldwyn-Mayer
ANDRE PREVIN wili compose the musi
songs in "It's Always Fair Weather."
Republic
Composer DALE BUTTS was handed o
Meggers
Metro-Goldwyn-Mayer
"Bhowani Junction," tilm version of the bestselling
novel by John Masters, will be directed by
GEORGE CUKOR, The Pandro 5, Berman production,
in will a love story localed modern India, star Ava
Gardner and Stewart Granger.
Options
Allied Artists
YVONNE DE CARLO will star with Sterling Hoyden
and Zochory Scott in "Shotgun," the John Champion
production, now before the Technicolor cameras with
Lesley Selander directing.
set role in
DICK RICH was for o supporting
"Ketchikan," Mark Stevens starrer which Lindsley
IS Parsons producing. Also cast were ELIZABETH
Independent
MARY COSTA has been signed for "Five Against
the House."
Metro-Goldwyn-Mayer
DAN DURYEA was signed to stor in "The Marauders,"
action western to be produced by Arthur Loew
)r. ond megged by Gerald Mayer.
HOWARD KEEL and CYD CHARISSE have been
spotted as the leads in "Week-End at Las Vegas,"
forthcoming tunefilm to be produced by Joe Paster-
Paramount
FREDRIC MARCH was signed for one of the leoding
roles in William Wyler's "Desperate Hours." Set
to star with March and Humphrey Bogart was
lO-yeor-old RICHARD EYER. The film version of the
best-seller by Joseph Hayes will be produced and
directed by William Wyler.
WILLIAM HOLDEN will be Deborah Kerr's co-star
in "The Magnificent Devils," World War II drama
based on the book by Lucy Herndon Crockett, which
will be o William Perlberg-George Seoton production.
RAGAN, ARCHIE SAUAGE, PAUL THOMPSON ond
MORRIS BUCHANAN.
ADOLPHE MENJOU and HOAGY CARMICHAEL will
have top supporting ports in "Timberjack," Trucolor
action drama starring Vera Ralston ond Sterling
Hoyden, which will be produced and directed by
eph Kone,
20th Century-Fox
RAYMOND MASSEY and CHARLES BICKFORD were
cdded to the featured cost of "Prince of Players,"
Richard Burton starrer which Philip Dunne will pro-
Inked to o term poet, ROBERT STACK will appear
"The Racers," the Julian Bloustein production
in
starring Kirk Douglas, Bella Dorvi and Gilbert Rolond,
United Artists
LILLIAN GISH has been set to moke her return
to films in "Night of the Hunter."
RHYS WILLIAMS was cost as a frontiersman in
"The Gabriel Horn," a Hecht-Loncoster production
starring and being directed by Burt Loncoster.
Universal-International
Character actor EDUARD FRANZ joined the cost
of "Lady Godiva of Coventry," Maureen O'Hora-Jeff
Chandler vehicle, which Arthur Lubin will direct
for producer Robert Arthur.
Warner Bros.
RUSSELL JOHNSON has been cost as a villain in
"Strange Lady in Town."
PAT WAYNE, John Woyne's 15-year-old son, hos
been signed to ploy a feotured role in "Mister
Roberts."
20th Century-Fox
FRANK FENTON was signed te work on the
screenplay of "The Lady and the Lumberiack," based
on Q novel by Olive Barber, which is being projected
Universal- International
OSCAR BRODNEY is penning 'The Spoilers/' from
ie novel by Rex Beach, which will be produced
3rly next year by Robert Arthur.
Story Buys
Producers William Pine and William
WALLACE
VistaVision
FORD
romantic
in "Lucy
drama
Gallant,"
starring
Thomas cast
Technicolor-
Jane Wyman
Universal-International
and Charlton Heston, which Robert Parrish is megging.
western novel by Lee Leighton,
iigned to Albert Zugsmith to
In top supporting roles are Thelma Ritter and
1955 agenda.
o's Claire Trevor. Honded a comedy role was ROSCOE
ATES.
Republic
"Panther
Technically
in Set for the leods Girl of the Kongo,"
erial being produced and directed by Franklin Adreon,
Allied Artists
/ere PHYLLIS COATES ond MYRON HEALEY. In
upporting parts are JOHN DAHEIM, MICHAEL ELLSWORTH FREDERICKS is photogrophing "Shot-
gun," with ALLEN K. WOOD as unit monoger, DAVE
MILTON OS art director and BUD ANDREWS and
HARRY H. D'ARCY as assistant directors.
Metro-Goldwyn-Mayer
JAY MARCHANT has been set as unit monoger
and REGGIE CALLOW as assistant director on "Interrupted
Melody,"
Paramount
Crew assembled for the Pine-Thomos production
"Lucy Gallant," includes LIONEL LINDON, comeramon;
JOHN COONAN, assistant director; HENRY
BUMSTEAD, ort director, ond HOWARD SMITH, film
editor.
Republic
Crew assembled for "Ponther Girl of the Kongo"
includes ROY WADE, unit manager; BUD THACKERY,
comeromon; LEONARD KUNODY, assistant director;
CLIFF BELL, film editor, and FRANK HOTALING,
Universal-International
Crew recruited for "The Looters" includes TOM
ANDRE, unit manager; JOE KENNY and GORDON
McLEAN, assistant directors; LLOYD AHERN, cameraman;
ALFRED SWEENEY, ort director, and RUS-
SELL SCHOENGARTH, film editor.
RKO Not Subject to Suit
Filed by Harold Lloyd
HOLLYWOOD—A demurrer by RKO
a $750,000 damage action filed nearly two^'
year ago by comedian Harold Lloyd has been,
sustained in superior court and the studio haSj
been eliminated as a defendant. Remaining
as defendants are Howard Hughes and two
of his corporations, California Pictures and'
'
the Hughes Tool Co.
Scripters
Lloyd's complaint contends that he did not;
Allied Artists
receive the billing to which he was con-}
"High Society" being developed by EDWARD
is
BERNDS and ELWOOD ULLMAN as o Bowery Boys
tractually entitled in an opus made for RKCl
release, "The Sin of Harold Diddlebock,''
comedy, to topline Leo Gorcey and Huntz Hall, with
Ben Schwolb producing.
later called "Mad Wednesday." The featunwas
produced under the California Picture.';
banner.
i
Mel Epstein, Longtime
Para. Producer, Resigns
HOLLYWOOD — Terminating an associa;
tion of more than 20 years, Mel Epstein ha;
J
left his berth as a Paramount producer upo? \
expiration of his term contract, under whlc>
his last film was "Secret of the Incas.'
plans to enter the independent productic* i
field. Epstein, who entered the industry 8;
an extra, became an assistant director, umj
manager, short subjects director and associi
ate producer at Paramount.
AT 'REAR WINDOW PRKMIKRK—Holl.vwood first-nighters,
who dearly love a glamor-studded film opening, turned out en m.asse
for Paramount's "Rear Window" at the Hollywood Paramount Thea
tre. Photo at the left shows Y. Frank Freeman (left). Paramount vice
36
president and studio head, with Mrs. Freeman and George Weltncr,
president of Paramount International. In the center photo are
ducer-dircctor Billy Wilder (left), with Mrs. Wilder and Don Hart
j
man. Paramount exet-utive producer. In the photo at the risht'
Alfred Hitchcock, who made "Rear Window, " with its staKj
Grace Kelly and James Stewart.
J
BOXOFFICE
:
21, ll;l

!
For
! HOLLYWOOD—With
I
I
[
Directors,
I
1 be
I
years
I
iSDG to Film TV Series
Benevolent Fund
revenue derived
therefrom to be turned over to its educational
and benevolent foundation, the Screen Directors
Guild—through its subsidiary. Screen
Inc.—is blueprinting a series of one
or two-hour television programs, which will
offered for TV sponsorship. The venture
will be similar in format to the Playhouse
radio series which the SDG produced some
1
ago. The entire membership of the
guild will be asked to assist, with a different
megaphonist. contributing his services for
each show.
Artists Distributors, headed by Arthur
Lyons, will handle national video release of
the Veloz and Yolanda show, a batch of 39
quarter-hour
subjects.
Effective Monday (16), United Television
|Programs launched operations at three new
offices in Minneapolis, Detroit and Balti-
Imore, bringing to 12 the number of branches
now open.
Video rights to mystery stories penned by
raig Rice have been obtained by McCadden
oductions, the Burns & Allen enterprise,
jind a series of 39 half-hour subjects will get
jjnder way this fall with Tony London prolucing
and Sam Neuman as associate proiucer.
Rambling around video row: Sol Lesser,
is 'eteran theatrical film producer, moving
nto the TV field. In association with Tony
reader, he is preparing a video series ba.sed
111 the adventures of Robin Hood.
Terming the mushrooming television inustry
largely responsible. Motion Picture
lound Editors Local 776 reports employment
mong its members at an alltime high, with
than 10 per cent of its 1,000 workers
urrently
jobless.
Walt Disney turned the cameras on four
lore in his Disneyland video series for ABC-
V, "What Is Disneyland?" "Adventureland
," "Operation Underwater" and "The
luto Story."
A new telefilm series "Man Behind the
idge," went into work at American National
udios with Pi-ockter TV Enterprises producg
and Charles Bickford as narrator. Leigh
ison directs.
[ayworth Suit Dismissal
lea Denied Columbia
NEW YORK—Judge Edward Weinfeld of
New York federal district court has deed
a motion by Columbia and Columbia
ternational for dismissal of an action
ought by Rita Hayworth for an accounting
four films she made for Beckworth Corp.
Columbia release. She is a stockholder
Beckworth.
rhe judge ordered the taking of deposins
of officials of the defendant companies,
Tting September 3 in New York. Some will
taken in California. Among the officials
11 be B. B. Kahane, president of Beckworth
d a Columbia vice-president, and Harry
hn,
Columbia president.
THERE
can be little doubt that producer
Harriet Parsons was made a victim of
the give-a-dog-a-bad-name approach
when the film mentors of Chicago's police department
hung an "adults only" classification
on "Susan Slept Here," her most recent filmmaking
effort, currently being distributed
under the censorship-tattered banner of RKO
Radio.
Because of the bitter legal battle over
efforts to exhibit that company's banned
"The French Line" in the Windy City, it is
obvious that the movie-appraising gendarmes
of that highly moral metropolis have their
vengeful blue pencils poised for any celluloid
bearing the Howard Hughes trademark.
While entirely logical, admirable and forthright
was Miss Parsons' blast in refutation
of the censorship, she'll have to reconcile
herself to the fact that one can't fight city
hall. At the same time, she should find consolation
in the knowledge that the patently
unfair action by Chicago's law minions will be
generally recognized for what it is, and will
have no influence on her excellent picture
when it is adjudged in other communities.
Rosy indeed was the analysis of Allied
Artists' fiscal and productional position, current
and future, which appeared in a recent
issue of Walker's Weekly Newsletter, an investors'
information service published on the
west coast. Understandably, the covering: letter
by AA president Steve Broidy, who sent
a copy of the bulletin to all of his stockholders,
was comparably optimistic.
But for all of their aura of bright promise,
the twin documents savored slightly of rainbarrel-shouting.
It appears a reasonable assumption
that AA stockholders are firmly
sold on AA stock. Otherwise they wouldn't
be stockholders.
In order for the Broidy company—and its
shareholders—to reap full benefits from the
apparent propitious circumstances, it might
be advisable to call them more intensively to
the attention of the theatremen who rent AA
films and the public that is expected to patronize
them.
Gals in stir- are going to get plenty of
screen attention during the next several
months.
An English import on the subject. "The
Weak and the Wicked," is being distributed
by Allied Artists: over at Columbia, producer
Bryan Poy is making "Women's Prison": and
independent film fabricators William Caliban
and Ace Herman are blueprinting "Girls'
Reformatory."
Take your time, you trend followers—there
are plenty of titles left, such as "Juvenile
Jug," "Pi-ostitutes' Pokey," "Blondes' Brig,"
"Hei-sters' Hoosegow," "Janes' Jailhouse," etc.
Teet Carle's Paramount praisers freight the
mails with word that Cecil B. DeMille, now
preparing to film "The Ten Commandments"
in Egypt in the VistaVision process, has discovered
that "the ancients in the time of
Moses were conscious of the panoramic
dimensions of VistaVision, too." This startling
advice is based on the alleged revelation
that muralists who worked on the walls of
King Tut's tomb painted in aspect ratios
approximately 1.85 to 1—and in color, yet.
Next Teet would have us believe that the
ancient artists were sold on VistaVision by a
few thousand words from Y. Frank Freeman.
From RKO Radio ravers a press-.stopping,
verbose handout claiming that a record "for
the most falling horses filmed in any movie"
was set by the studio's current costume epic,
"The Conqueror." There were 119 such falls,
according to the alleged statistics, and—in
addition— 156 "grabs," which is the stuntmen's
vernacular for riders being pulled off
horses.
Trying to grab space with such trivia is a
horse on Praise Pundit Perry Lieber.
A communique from Allied Artists' blurbing
bailiwick informs that "after two days at sea
on the SS Cynthia, a freighter, the 'Dynamite
Anchorage' company, headed by Dane Clark,
Carole Mathews and Wayne Morris . . . moved
into the Todd Ship Co.'s dry docks at San
Pedro, Calif., to shoot aboard the SS Salinas,
an oil tanker."
Seems like a waste of money when the SS
Sandy Abrahams was anchored right at the
studio.
A handout from Bill Hendricks' Burbank
blurbery refers to a character in the forthcoming
remake of "Moby Dick" as a
"weirdly tattooed figure who collects human
heads."
Which avocation is not entirely a stranger
in the Brudern Warners' publicity department.
Further evidence that the new look in
motion pictures has been embraced by most
everyone at Metro-Goldwyn-Mayer—with the
noteworthy exception of Howard Strickling's
publicity department—was introduced when
the studio's loudly-touted "Brigadoon" was
unfurled, ostensibly for the convenience and
edification of Hollywood film appraisers.
The impressive, "cordial" invitations—and
a right sharp and costly printing job they
were—clearly stated that the event was a
"special press preview" and that the time was
"eight-thirty" o'clock. Yet when the cordially
invited reviewers arrived—as early as eighttwenty
o'clock—occupied was every desirable
seat in the cavernous Academy Awards Theatre.
And who occupied most of them? The
same assortment of agents, stooges, relatives,
actors and sundry other sycophants that for
too many years were part and parcel of the
archaic, bow-taking, "looks-like-ya-got-ahit-on-your-hands"
Cinemania debut.
Fortunately "Brigadoon" was sufficiently
meritorious to transcend such maltreatment
of the cordially invited newsmen; otherwise
producer Arthur Freed and director Vincente
Minnelli could voice a justifiable, resounding
beef against Strickling's rover boys and
their old look in press relationships.
EXOFHCE :: August 21, 1954

. . . Vacationing
. . George
. . Willard
. . Frank
. . Hannah
. . Walter
.
Oregon Theatre Owners Assn in First Statewide Meeting
\
More than 100 theatremen attended the first meeting of the Art Adamson (speaker's table, right! is vice-president. Joe Rosen-
Oregon Theatre Owners Ass'n at the Benson hotel in Portland. Al field, Spokane, of the Washington TOA, and Hal Makelim, origin-
Forman, fifth from right at speaker's table, is the new president. ator of the Makelim plan, spoke at the first statewide session.
LOS ANGELES
Pilmrow included Joe Mai-kowitz. up from
Encinitas: Ai-t Sanborn of the El Monte in
El Monte and the Baldwin in Baldwin Park;
Bill Alford of the Earl
Comething new Strebe circuit: Frank
along exhibition line.s is being
tried out by John Wolfberg at hi.s
Valuskls, Buena Park; Charles AUes, operator
of the Cairo; Seymour Linder, Lyric, Huntington
Park; Glenn and Jim Harper, Fon-
News View Theatre on Hollywood boulevard.
During morning hours he is making the screen
tana; Lloyd Katz, Sterling circuit, Las Vegas;
available on a rental basis to owners and
J. W. Barton. Senator Drive-In, Pi-escott,
packagers of television films. He's admitting
Ai-iz., and Al Stetson, West Coast Tlieatre,
the public free, but showings are designed
San Bernardino . Reimer. Warner
primarily for advertising agencies, prospec-
salesman, was on a vacation.
tive sponsors and TV station program directors
. . . Minnie Sussman, Girl Friday to
Bruce Fowler at Fox West Coast, took off on
her annual vacation.
Harold Wirthwein, western division sales
chief for Allied Artists, returned from a
junket to Salt Lake City and Denver, where
he conferred with managers Don Tibbs and
Jack Felix . . . While Mike Newman is on
vacation, Sam Siegel, Columbia's northwest
teiTitory field exploiteer, is sitting in for
him at the local office.
Sherrill C. Corwin, head of the Metropolitan
circuit, took off for San Francisco for a
survey of his northern California theatre
interests . . . Jerry Baerwitz, MGM salesman,
resigned and is transferring his allegiance
to the production end of the business.
He is joining Aubrey Schenck Productions as
an assistant director . . . Alex Cooperman,
division manager for I.F.E.. returned from
New York business huddles.
Although his car was demolished, Joe
Wayne of Warners' shipping department miraculously
escaped unhurt in a traffic accident
. . . WajTie Ball, Columbia branch chief,
took off for Gotham to attend home office
sales sessions . . . Ben Bronstein, operator
of the Sun-Air Drive-In at Palm Springs, and
wife are celebrating their 31st anniversary
was Jack Van Lear of the
Harry Nace circuit in Phoenix.
Exhibitors Service is now handling the
booking-buying chores for the Valley Theatre
in Camarillo, operated by Mrs. Philip
Kassin
. Tripp, Warner salesman,
left for Arizona on a business junket ... To
establish his own booking-buying organization,
Ralph Carmichael has resigned as local
manager for Favorite Films. His successor
was not immediately announced.
Booking-buying visitors glimp.sed along
Jules Needleman, Columbia salesman and
a lieutenant in the air force reserve, returned
from a two-week training hitch . . . Visiting
-iends on Filmrow was Al Martini, former
Realart salesman now connected with Ziv
TV . Blunt has shuttered his Glendora
Theatre in Glendora for two weeks
to install a Cinemascope screen and new
sound equipment Jerry Sheftel, IFE office
manager, and Barbara Pokras, 20th-Fox
were married and have returned from
clerk,
a Las Vegas honeymoon. Wedding bells also
are in the offing for Margaret MuiiDhy, secretary
to booker Milt Frankel at Warners.
Skouras Asks More Work
From FWC's Managers
LOS ANGELES—Charles P.
Skouras, president
of National Theatres and Fox West
Coast, at a meeting with theatre managers
of the FWC's southern California division on
Tuesday (17), asked that they work harder
not only for the company's benefit but their
own as well.
The meeting with the managers followed
a two-day conference with district managers,
at which Skouras discu.ssed the forthcoming
product and predicted an increase
in business due to many "outstanding" films
being readied.
FWC concessions merchandising policies
would also be revamped, according to Skouras.
Hereafter, the circuit will ab.sorb shortages
previously covered by the theatre managers,
and the house heads' pai'tlcipation would be
reduced to offset the extra expenses involved.
Edwin F. Zabel. general manager of the
chain, agreed with Skouras that the managers
should adhere to company operating
procedures and exert a greater vigilance and
better business methods to the operation of
the houses.
SEATTLE
'The annual Film Club golf tournament
trophy was won by Dutch Trammel, purchasing
agent for National Theatre Supply
who turned in a low gross of 75. Tramme!
won the annual trophy and a $25 war bond
and golf bag. He also made the longest drive
and won a dozen golf balls.
(285 yards I.
George DeWade of B. F. Shearer carried awa\
a leather traveling bag and trophy for lev
net.
Ed Cruea, Allied Ai-tists manager, returnee
from a trip to the Portland office . . . Sammie
Siegel, Columbia field man, was in Lo.
Angeles . Hoffman, Paramoun
publicist, completed a trip through the Ore
gon territory working on "Living It Up" .
Walter Graham, Shelton, and Walter Coj'
White Center exhibitor, were yachting ii
northern waters . . . Jack Burk, 20th-Po>
manager, and Glen Haviland, salesman, at'
tended the opening of the new Pox Theatn
in Portland,
"Karamoja," film story of the Karamojam
a tribe of "lost" people who have lived th
same primitive existence for the past 6,O0l
years, opened at the Liberty to exceptionalli
fine grosses. The film was made in Eastmai
Color by Dr. William B. Treutle, a Tacom.
dentist, who traveled by jeep across the wile'
of the Unganda protectorate in Africa 1'
shoot the intimate life of the tribesmen.
Yul Brynner and Patricia Morrison staire
in "The King and I" at the Orpheum tb'
week . Trager, Paramount cashle.
went to New York to visit her ailing father
Gordon Wallinger, Allied Artists booker,
on vacation . . . Cecil Thompson, Po;
salesman for National Theatre Supply,
his family vacationed at Banff and
Louise . . . Paramount salesman John
and his family flew to Milwaukee on a Ti
cation. Another vacationer was Mike PowM
eastern Washington salesman for 20th-Pl>
Closed for Mass Vacatk
HOLLYWOOD—The Walter Lantz ca
unit shut down Friday (20) for its
ma.ss vacation, during which all pers
will go on holiday. Production activity
resume September 7.
In Allied Artists' "Night of the Ht
Lillian Gish will make her return to
BOXOFFICE ; : August 21, 111

I
• s
. . Jimmy
. . The
—
—
—
—
— —
—
—
1
« SAN FRANCISCO Rear Window Earns 380, One of Best
John R. Fredericks, who recently became city
' manager at Fresno for the Fox West Coast
Wilson. Crest, Tower and Rivoli theatres, was
succeeded by Kenneth Kucera as manager of
Vislia's Fox and Hyde theatres. Kucera was
at Paso Robles as the Fox manager the last
three and a half years.
Ella Raines was in town on behalf of the
March of Dimes campaign .
Patio
Theatre at Half Moon Bay has started Suniay
night performances . . .
Cinemascope
las been installed at the Weed Theatre,
nanaged by Mrs. Frank Patella; the Irving'
Theatre, San Francisco: the California at
[Santa Rosa, which installed new Germannade
lenses, according to Manager Harold
Wright, and, the Sierra Theatre at Susan-
[ille.
Vacationing Filmrowers included Fred
pixon, United California Theatres: Ted Rice,
I manager, and Lil Curran, General Theacal
Equipment Co. . . . Herbert Roesner,
circuit owner, was in Los Angeles on
usiness . . . Nancy Shean is a new U-I emloye
. . . Al Chiarpotti, who has been in
le army since October 1952, will return to
16 booking department of U-I by Monday
0) . . . F. T. Murry. manager of branch
lerations for U-I, planned to visit Lake
ahoe for his vacation but when he arrived
ere he was too ill to make the trip and spent
ost of the time ill in his hotel room.
Filmrow visitors included Ray Harvey,
rove Theatre, Walnut Grove: J. W. Toler,
habot; Rod Degener, Winter; Gordon Shiry.
Victoria at Hanford, and Bill Blair, owner
the Mecca and Peck theatres at Crescent
:ty and the Blair at Cloverdale . . . The
ilboa has installed a new Bodde seamless
astic screen. Installation by the Walter G.
eddey Co. . . . August Panero, theatre cu--
it owner, temporarily closed the American
Kingsburg and the McFarland at McFarid.
Grosses at Hollywood Paramount
LOS ANGELES—Establishing itself as one
of the biggest grossers in the history of the
theatre, "Rear Window"—Alfred Hitchcock's
latest suspense drama—racked up a 380 per
cent average at the Hollywood Paramount,
far and away the top draw among local
first runs. Its closest competitor was that
remarkable perennial, "Gone With the Wind,"
which pulled in a 285 in its opening stanza in
two theatres.
(Average Is 100)
Chinese Broken Lance (20th-Fox), 3rd wk. 160
Egyptian, State Gone With the Wind (MGM) .285
Fine Arts Hobson's Choice (UA), 8th wk 40
Four Star About Mrs. Leslie (Paro), 7th wk 75
Fox The High and the Mighty (WB), 6th wk. . . 80
Fox Hollywood, Downtown Paramount, Worners
Wiltern—On the Woterfront (Col), 2nd wk. ..175
Fox Ritz Robinson Crusoe (UA), 3rd wk 60
Fox Wilshire Apoche (UA), 4th wk. .
90
Howaii, Palace Her Twelve Men (MGM); Security
Hollywood Paramount Reor Window (Para) ....380
Orpheum, Vogue Living It Up (Para); plus Orpheum
only. The Desperado (AA), 2nd wk. 180
Warners Beverly Magnificent Obsession (U-I)
'Caine' and Other Holdovers
Strong at Seattle
SEATTLE—High caliber holdovers continued
to boost grosses well above average.
"The Caine Mutiny" at the Paramount did
a terrific sixth week with 175 and was held.
"The High and the Mighty" finished its
fourth week at the Music Hall with a strong
140. At the Fifth Avenue. "The Broken Lance"
wound up its second week with 150. "Adventui-es
of Robinson Crusoe" and "A Queen's
Royal Tour," paired together at the Blue
Mouse, did only 110.
Blue Mouse Adventures of Robinson Crusoe (UA)
A Queen's Royal Tour (UA)
Coliseum Living It Up (Para)
Fifth Avenue The Broken Lance (20th-Fo:
Ruth Geiber, secretary to Ward Penning-
Apache (UA), 2nd wk
1, Paramount sales manager, is moving to
—Apache (UA), 2nd wk
Angeles. Eunice Mock Music Hall
will succeed
The High
her
and the Mighty (WB),
• . Jim Henry, Paramount booker, was Paramount The Caine Mutiny (Col), '6t'h' wk'
< ifted into the air force . . . Barbara Rockjod
is the new receptionist at General The- "Obsession' Leads Denver Grosses
?ical Co.
,
Lima, theatre owner, For Second Straight Week
ipontemplating a European jaunt.
DENVER — "Magnificent Obsession' still
ran strong in its second week at the Paramount
and easily topped the town,
bb M. Robinson
both in
Resigns
percentage and money and was held for a
lanager's Post in Idaho third week. Others holding over included
pOODmo, IDA.—Robert M. Robinson has
"Her Twelve Men" at the Broadway and
ijigned his position as manager of the
"Living It
Goodi|
Theatre and head of the Idaho
Up." which went into its third
week at the Denham.
district
i\ Consolidated Theatres of Salt Lake City,
Aladdin The Rocket Man (20th-Fox); On the
Riviera (20th-Fox),
flowing a reissue
vacation in Europe, 80
Robinson will Broadway
'.'.'.'" Her Twelve Men (MGM)
\00
e|er another field of business.
Centre The High and the Mighty (WB), 4th wk 100
piUip Denham Living It Up (Para), 2nd
s. Guss,
wk
general
95
manager of the Denver The Block Shield of Falworth (U-I) 125
cpuit, has appointed Mi-s. Sophia Esquire
Sliman
Hobson's Choice (UA), 2nd wk. . .
60
^rows,
Orpheum Valley of the
the
Kings (MGM);
cashier,
Operation
as house manager. She Diplomat (SR), 2nd wk 85
«|1 be assisted by Mearl L. James.
Paramount Magnificent Obsession (U-I)
2nd
Return From the
VE CAN SELL YOUR THEATRE "Lance' Opens Strong
In San Francisco
SUBURBAN HOMES CO. SAN
THEATRE FRANCISCO—"Broken
SALES
Lance" at the
DIVISION
Fox took top honors for the
c^ttweek
with 180
IRV BOWRON -WRITE per cent. Second spot honors went to "Valley
of the Kings" at the Loew's Warfield with a
healthy 170. Not far behind and still going
Strong in its sixth week was "The Caine
Mutiny" at 150.
Fox—Broken Loncc (20th-Fox)
1 80
Golden Gate—Johnny Dark (U-I); Monster From
the Ocean Floor (LP) |00
Loew's Worfield Volley of the Kings (MGM). ... 1 70
Paramount About Mrs. Leslie (Para); Man of
Conflict (Atlas) IQO
St. Francis The Coine Mutiny (Col), 6th wk....'l50
" *-' ' -Southwest Possoge (UA);
Captain Kidd and the Slave Girl (UA).
Bob Walker's Son Weds
FRUITA, COLO.—John Kester, stepson of
Bob Walker, Uintah Theatre operator and
well-known BOXOFFICE contributor, married
Madalyn Smith here in a double ring
ceremony at the Church of Latter Day
Saints. Kester, a 1952 graduate of Fruita
high school and a 1954 Mesa college graduate,
plans to leave with his bride for Boulder
where he will attend Colorado university.
Bobby Walker, Kester's brother, was an usher
at the wedding service.
Installing Wide Screen
PILOT ROCK, ORE.—Owner Don Foxley
is installing a wide screen at his Fox Theatre.
HERE'S YOUR CHANCE
to get in the
BIG MONEY
screen gc
HOLLYWOOD takes top
honors. As a box-office ottraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSEMENT CO.
831 South Wabaih Avtnuo • Chicago 5,
IDDTIOn PICTURE SERVICE [0.
115 HYDE ST. SanfrancTsco(2)CaliF.
$2,500 FULL PRICE
Small town theatre in farm trade center. Newly
redecorated brick building. Low rent Four-night operation.
All the equipment included for only $2,500.
Others, write for list.
THEATRE EXCHANGE CO.
5724 S. E. Monroe Portland 22, Ore.
Phono Evergreen 1-7100 — 1-1406
B'COFTICE :: August 21, 1954
39

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6^
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See your Century Dealer or
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SOLD BY
WALTER G. PREDDEY CO.
187 Golden Gate Ave.
San Francisco 2, California
PEMBREX THEATRE SUPPLY CORP.
1969 South Vermont Are.,
Los Angeles 7, Collfornla
INTERSTATE THEATRE EQUIPMENT CO.
1923 N. W. Keorney
Portland, Oregon
BOXOFFICE
:
: AuRiust 21,

•
"
. . Claude
. .
. .
. .
\D E N V E R
Jhe new 592-car Evans Dnve-In, with space Fenske, head shipper at the Shipping and
for 130 walk-ins, opened last week. The Inspection Bureau, is vacationing Tom
the Wmdsor at Windsor, Colo. . . .
new
Stanger,
ozoner
one
is
of
being
the partners,
managed
who
by
also
R.
owns
L. Bailey of Lippert went to Albuquerque on a
sales William Heineman vice-
William
trip , . .
presitJent of United Artists in charge of dis-
Says
JUSTUS GARARI
Woodbine and other Theatres
Carthage,
III.
"YOUR FILMS
PATRONS.
KEEP
MERCHANTS
and US HAPPY
iP.cMltt'*"
tnbution, and M. R. Austin, local manager,
and Alex Murphree, Denver Post critic, went
to the world premiere of "Sitting Bull" at the
Elks, Rapid City, S. D. This is the first
Cinemascope film put out by W. R. Frank,
Minneapoli-s.
Murray Perotin has been made assistant
booker at Universal . Herb Mclntyre, RKO
division sales man-
ager, and Al Kolitz,
district manager who
headquarters here,
made the rounds of
the exchanges
Frank Peloso has resigned
as general manager
of Albuquerque
Exhibitors, Inc His
duties will be taken
over by George Tucker,
who will also continue
to book and buy.
George L. Tucker
united f^^^.. street
Kansas City
Oear «r. He«lre
renewa-'-S
Caittaqe

FOX THEATRE OPENED IN
PORTLAND, ORE.—Opening of the $1,-
000,000 new Pox Theatre here Thursday (12)
proved a major event for Rose City public
with one of the largest evening turnouts on
record.
Police estimated approximately 6,000 people
gathered within a three-block area of the
new theatre with additional thousand.s lined
on both sides of SW Broadway on a fourblock
parade route from the Benson hotel to
tlie theatre. Autograpli-seeking fans went to
work like bees after honey.
Klieg lights. TV cameras (KOIN-TV), radio
commentators and newspaper photograpliers
were on hand at 8:30 p.m. when the
motor cavalcade of stars and Hollywood theatre
personalities arrived from the hotel
where Charles P. Skouras, president of National
Theatres, had feted state and city
officials, stars and guests with a cocktad
party and dinner in the Rose room and in
the Tyrolean room of the hotel.
Prior to the arrival of the stars, a twohour
stage show featuring top coast vaudeville
and nightclub acts entertained the public.
Special bleacher seats to handle 2,000
people were erected outside the theatre in the
street. Workmen got under way at 6 p.m.
—just after the peak traffic period and had
the seats ready by 6:30 p.m. They were
filled almost immediately.
The opening of the new theatre was well
covered by all media in the city. Both newspapers
gave the opening extensive coverage.
An eight-page special Fox section appeared
in the Oregon Journal, the evening newspaper.
Arrival of Western Ah-lines DC-6B, the
Californian, with a planeload of 60, including
18 motion picture personalities headed by
Van Heflin, Edward Arnold, Edmond O'Brien,
Olga San Juan, Mala Powers and Maria
English—perhaps the best known to the public,
was heralded with front-page stories in
both papers.
The Oregon Journal used a headline "Movie
Stars 'Invade' City" with an airport story
by the motion picture editor and a sixcolumn
picture layout showing the arriving
personalities descending from the airliner.
Both Portland newspapers also gave top
coverage to the formal opening event Thursday
(12 1. Front page photographs showed
the huge crowds assembled outside the theatre.
Other photographs showed stage, city
and society personahties with stars at various
functions held during the opening ceremonies.
More than 1,500 "guests" were invited to
attend the formal opening, Nearly all appeared
in formal attire. Included were theatre
executives from California, Oregon and
Washington, as well as visitors from throughout
the country.
Newsreel cameramen and press representatives
also were on hand.
ALWAYS
OM
FILMACK
FOR BETTER N.»Y..k,N.Y:
I
SPECIAL 1327 S Wikuk
J
-;hiu|g 5. Ill
TRAILERS
PORTLAND'S Sl.000,000 Fox is new except
for brick exterior walls and the
roof. Evergreen Theatres, division of National
Theatres, rebuilt the 50-year-old
theatre on Broadway and Taylor streets
(i'ormer IVIayfair screen and legitimate
house in Heilig building). The theatre has
the second largest screen in the nation
PORTLAND
two feet smaller than that in Roxy
York. The house seats 1,536 and has provisions
for all types of wide-screen processes,
including eventual use of bigscreen
television. Reports are cable facilities
will be available in the fall. Oscar
Nyberg, veteran Portland theatre manager,
is manager.
Hollywood celebrities were on hand for the opening of National Theatres' new
$1,000,000 Fox Theatre in Portland. Here the contingent is lined up in front of thi
Cinemascope plane at the film capital prior to the flight to Portland. From left: Olgs
San Juan, Edmond O'Brien, Van Heflin, Edward .\rnold. Tommy Noonan, C'aroli
Noonan, Maria English, Jay Kobin.son, Mala Powers, Johnny Ray, Sheree Price, Re?
Allen. Kneeling—Don Crichton and Jeff Richards.
Wide Screen Installed
LEBANON, ORE. Tile Motor Vu Drive-In
has installed a wide screen, according to
Manager Tadd Nelson.
West Seattle Gets CS
WEST SEATTLE. WASH. - CinemaSi«
was installed at tlie Admiral Theatre, ace,"!-
ing to Manager Ray Coach.
BOXOFFICE : : August 21,

I
j.' Kansas
Tom Edwards Back
To Eldon Theatres
ELDON, MO.—Tom Edwards has returned
here to take charge of the Ozark Theatre,
conventional house,
and the Corral Drlve-
In. He has sold his
interest in the Plumlee-Edwards
circuit to
his son Tom jr., headquartering
at Farmington,
Mo.
As a fitting celebration
for the Ozark
Theatre's 25th anniversary,
Edwards has
had Cinemascope
equipment installed. A
Tom Edwards 14x28-foot screen was
b constructed in front of the former stage open-
' Bng and did not interfere with the regular
howings during the remodeling. "The Robe"
//as the first showing, opening August 15
larris in the firm. Tom Edwards jr. is a
raduate of Missom-i university and has been
Edwards sr. is much in demand at civic
nd exhibitor meetings as an after-dinner
peaker and raconteur. A former president
f the Eldon Chamber of Commerce, the
ammunity with which he has been so long
isociated welcomes him back. Things are
Iways livelier with Tom around.
Committees Appointed
For MITO Convention
ST. LOUIS—Setting their sights for the
greatest regional gathering in local industry
history, Lester R. Ki-opp, president, and
officers of the Missouri-Illinois Theatre Owners,
met at the Melbourne hotel here last
week aO) to work out preliminary plans
for the November 8, 9 convention at the
Chase hotel.
L. J. 'Bill" Williams of Union and Louis K.
Ansell and John Meinardi, both of St. Louis,
will be the general chairmen for the annual
gathering.
Louis K. Ansell of the Ansell Bros. Theatres
here, and President Kropp head a special
committee that w'ill arrange for the appearance
of several motion pictui-e stars and other
celebrities at the meeting. Others who will
serve on that committee are Joe Ansell, How-
for foui--day a run.
ard Zulauf, Ann Ballman and Bud Edele, all
Edwards, who is a past president of KMTA of St. Louis; Caesar Berutt, Rolla, Mo.; Loren
md of the St. Louis MPTO, was assistant Cluster, Salem, 111,; William Wandel, Lebanon,
ashler in an Idaho bank when he entered
heatre business. He came to Missouri in Mo., and Joseph Dowdy, Cairo.
Kropp also armounced that there will be
a special distributors committee headed by
Tom Bailey, MGM manager, and Lester Bona,
.922, became a travehng representative for
I'aramount pictures, and bought theatre inerests
in Lamar and Crane as well as Warner Bros., manager. They will appoint
at
iarrison, Ark., retaining his job with Paranount.
the other members. Edele, who is to serve
on the special guests committee, is manager
In 1930, Tom resigned from Paramount and for United Artists. Ray McCaffeity, Republic
manager, will be a member of the donations
ook over the operation of the Ozark at
committee, while Harry Haas, manager for
Jlflon. Late in 1946, he and J. Harold Harris,
ormer general manager of the H. J. Griffith
nterests in Kansas City, formed a new comlany
Paramount, has been named to the banquet
seating committee.
By obtaining better film exchange personnel
that took over the circuit owned by
leorge H. Karsch of Farmington, Mo., which
perated in eight towns.
participation, President Kropp and the
other officials of MITO believe the regional
gathering will prove of more lasting worth to
In 1948, Frank Plumlee, also formerly asociated
the industry in the ten-itory.
with the Griffith interests, replaced
The personnel of other committees were
announced by President Kropp:
Transportation; Demetrius James and
ssociated with his father in theatres since
Nick Karakas, co-chairman, and Sid Sayetta,
Id enough to help sell popcorn or act as
Gregory Zotos, Spero Karides, Bill Speros,
sher.
Meyer Kahan and Bill Zotos, all from St.
Louis.
Decorations; Albert Magarian, East St.
Louis, and Spero Kardies, St. Louis, cochairmen,
and Bill Griffin of Carlo, Otto
Ingwerson of Montgomery City, J. M. Ennis
of Quincy, Kenneth Hirth of Pacific and
George Faith, Linn.
Program-agenda; Tom Bloomer and Kropp,
co-chairmen. Bloomer is the immediate past
president of MITO. Other members; Philip
Nanos, Louis Jablonow and Harry Pliakos,
all of St. Louis; Senator E. V. Long, Bowling
Green, and Tom Edwards, Farmington, another
past president.
Trade show; A. B. "Buster" Magarian, East
St. Louis, and Pete Gloriod, Poplar Bluff,
co-chairmen, and Carson Rodgers of Cairo;
Eddie Clark of Metropolis, Harry Nash of
California, Mo., Pete Medley of Sikeston and
Spero Karides, St. Louis.
Publicity; William Powell, district manager
for Midwest Drive-In Theatres, chairman,
and Frank Plumlee of Farmington, Wesley
Bloomer of Belleville, and Jim Castle, Myra
Stroud, Peggy Johnson, Frances Lohmeyer
and Dave Barrett, all of St. Louis. This committee
held a special meeting August 20.
Donations; Regina Steinberg, chairman,
and Herschel Eichhorn, William Dean Davis,
Tom Edwards, Charles Beninati, Charles
Goldman, Ray McCafferty, Irv Meyer and
Mickey Komm.
Entertainment; Paul Krueger and Russell
Armentrout, co-chairmen, and Jesse Bizzel,
Row E. Carney and Frank Bloomer.
Reception; Bill Kaimann and Bob Johnson,
co-chairmen, and Warren Pirtle, Val
Mercier, Tom Edwards jr., Eula Wilson, William
Dean Davis, Forrest Pirtle, Bob Marchbank,
Mrs. Ora Redford and Ted Lending.
Ticket sales; Tommy James and Joe Goldfarb,
co-chairmen, and P. B. Beck, Bill Collins,
Henry Wendt, Tom Price, Richard
Fisher, Floyd Lowe, Bob Strauss, Earl Vandiver,
Andy Zotos, Jules Leventhal and Louis
Davis.
Reservations and registration: Bess Schulter,
chairm.an, and Myra Stroud, Millie
LaTour, Mary Karches, Dolores Beach and
Imogene Bleeks.
Banquet seating; Bill Waring and Charles
Weeks jr., co-chairmen, and Eddie Clark.
(Continued on next page)
iuffalo Autoscope Opens;
lecond in the World
BUFFALO, MO. — The new Autoscope
rive-In a mile north of town on Highway
> opened August 1, day and date with the
aUas county fair, and has been running to
ear capacity ever since. It is the second
jieatre of its kind in the world and the first
HU-scale model. The original Autoscope is at
Irbana but on a smaller scale.
Tom Smith of Urbana is the inventor, aspted
by his brother Bob, also of Urbana
pd an engineer for National Theatre Supply
City. It features individual projection
screens in a wheel-formation and has
le new ratio proportions of 1.66 to 1. A
ature is that it uses rear-view projection.
Mrs. Bob Smith does the booking and buyg
for the theatre.
MITO convention committees and chairmen were appointed at the gathering in
Melbourne hotel. Seated, left to right, are Louis K. Ansell, John J. Meinardi,
the
Lester R. Kropp, Thomas James, Tom L. Bloomer and L. J. Williams. Second row,
James S. Castle, Bess Schulter, William E. Waring jr., F. P. Gloriod, Alphonse B.
Magarian, Paul Krueger, Charles Goldman, Myra Stroud, David Barrett, Charles H.
Weeks jr., and Joseph Ansell. Last row, Dean Davis, William S. Kaimann, Spero
Karides, Frances Lohmeyer, Russell .4rmentrout and Philip Nanos.
5XOFFICE :: August 21, 1954
43

Committees Named
For MITO Gathering
(Continued from previous page)
Harry Miller, Bill Kaimann and Harry Haas.
Special gifts: Christ Eftliim, chairman, and
Norwin Garner and Leon Jarodsky.
Joseph Ansell and Dave Barrett, film trade
paper reporter, will make arrangements for
the clergymen to give the invocations.
Arrangements have been made for special
train facilities out of St. Louis October 31 for
industry representatives planning to attend
the joint gathering of the Theatre Owners
of America, Theatre Equipment and Supply
Manufacturers Ass'n, Theatre Equipment
Dealers Ass'n and the International Popcorn
Ass'n at Chicago October 31 through November
4.
Walter Kohlhorst Dies;
Exhibitor in Two States
LIMA, OHIO—Walter C. Kohlhorst, former
theatre operator in Nappanee, Ind., and
Olathe, Kas., died here recently. He sold
his Fair-y Theatre in Nappanee a short time
ago after operating it 15 years. He was 76.
Kohlhorst and his brother E. P. operated the
Gem, now the Trail Theatre, in Olathe from
1928 to 1938. He is survived by his wife Minny
and daughter Jean Claire.
To Install Sept. 18
CHICAGO—The Cinema lodge of B'nai
B'rith will install new officers September
18 at a gathering in the Congress hotel. To
be installed are Jack Kirsch, chairman of
the board; Sam Chernoff. president; Lou
Abramson, Joe Berenson, Vic Bernstein, Max
Gorlin, Phil Koenig, Jerome Lerner, Nat
Nathanson, Mori Nudelman and Kermit Russell;
vice-presidents; Harry Plotnick, con-esponding
secretary; Eddie Ki-amer, recording
secretary; Jay Kruss. financial secretary; Ben
Lourie, treasurer; Harry Breben, warden; E.
L. Goldberg, chaplain; Al Spector, assistant
chaplain; Robert Krause, guard; Jay Kruss,
bulletin editor.
'Broken Lance' Earns
300 at Kansas City
KANSAS CITY—Six of the first run houses
held over their offerings for additional weeks.
"Broken Lance" singled at the Tower and
grossed a high 300 per cent. Manager Roy HUl
anticipated a run of several weeks. "The
Great Gilbert and Sullivan" at the Kimo
grossed the next highest, while "The Magnificent
Obsession" was still doing better than
average in its fifth week at the Orpheum.
Esquu-e was opened as the downtown house
to
play "The Black Shield of Palworth" with
the other three Fox Midwest first i-un houses.
"The Caine Mutiny" was still doing outstanding
business in its second week at the Midland.
(Average Is 100)
Esquire Uptown, Fairway and Granada The
block Shield of Folworth (U-l); The Desperodo
(AA) 160
K, mo—The Greot Gilbert ond Sullivon (UA) 175
Midland (Col), The Caine Mutiny 2nd wk 170
Missouri- Ring of Feor (WB); Texos Bod Mon
(AA), 2nd wk 90
Orpheum The Magnificent Obsession (U-l),
Paramount—king Richard oiid the Crusaders (WB),
2nd wk ,95
Roxy The Garden of Evil (20th-Fox), 5th wk. .
lOU
.
Tower Broken Lance (20th-Fox), The Rocket Mon
(20th-Fox) 300
Vogue—Tonight of 8:30 (Cont'l), 2nd wk 90
ALWAYS
eOODI
AlWAYS
OH
rimti
FILMACK
FOR BETTER n.w v.rk. n.y.
l327SWikitk
SPECIAL
Chicigo 6
TRAILERS
•SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
Mulberry 5289
EVERYTHING FOR THE THEATRE
St.
Louis Theatre Supply Company

I
Kansas
I The
. . Figures
. . Ab
. . Lawrence
CHICAGO
^ B.
Shumow, who recently took over own-
^ ership of the DeDuxe Theatre, said the
oncession business has increased between 40
ind 50 per cent since he started popping his
)wn corn about a month ago . . . Bert Lytell
vas here with an exhibit of color sketches of
The Egyptian" which he showed on TV and
lectures before fraternal and women's
lubs. The film is scheduled to open at the
State Lake Theatre in September.
Doug Helgeson, managing director of "This
Cinerama" at Eitel's Palace, returned from
s
California vacation. He said attendance
uring the 53rd week wa,s only 4 per cent
nder the attendance record of the third
eek last year . presented at the
ity tax collector's office showed that theatre
usiness for the month of June was approxilately
3 per cent better than a year ago. In
ollars and cents, tax from theatremen
mounted to $86,760 for June, 1954, against
84,130 collected in June, 1953.
Joseph Rehak of H&E Balaban left for a
oliday in Michigan . . . Marilyn Levin,
;cretary to Joseph Fuelner. left for Coloido
on her vacation . . . When Kenneth
odson, author of "Away All Boats," arrived
sre he was presented with an honorary
ivy scroll by Comdr. Thomas S. Hanson,
arold Perlman of U-Ts publicity staff said
le film on the book is scheduled to go into
eduction early next year ... By mere
incidence, H&E Balaban's drive-in at Rockrd
is called the Robin, the manager is
»med Mr. Wren, and the assistant maner's
name is Mr. Crow.
Columbia publicist Bob Weiner reports that
Id Schulberg, author of "On the Wateront,"
will be here for exploitation activity
fore the film opens at the Woods Theatre
ptember 14 . . . Shirley Peltz, Republic
oker, left for a vacation at Eagle River,
and Mackinac Island . Klein of
e Bellevue Drive-In, Peoria, was here this
;ek to discuss campaigns for first runs of
Kansas City U-I Greets
trade in New Home
City—Universal is holding open
fiouse Monday (23) in its new building at
700 Wyandotte, from 1 to 4 p.m. F. P.
iWurray, manager of branch operations
from the home office, and Foster Blake,
testem division manager, will act as hosts
ith District Manager Lester Zucker,
jwanch Manager Jack Langan and office
jnanager Larry Klein.
move from the old offices at 214
West 18th was made over the weekend.
K feature of the new building construcion
which arouses comment is the lack
if vaults for the films. The reason these
ire not needed is because no nitrate film
'iU be handled.
Columbia will move into the building
acated by Universal, which is owned by
)r. Nathan ZogUn. The move will be
lade from the present quarters at 219
Vest 18th on September 18. Some relaodeUng
and renovation will be done
efore the change. New furniture wiU
e installed by Columbia.
"About Mrs. Leslie" with Dave Pi-iedman of
Paramount.
Nicky Goldhanuner, AA eastern division
manager, was a visitor here last week .
Paramount Manager J. H. Stevens and hi.s
family are on a Florida vacation ... A float
manned with navy per-sonnel was part of the
ballyhoo which heralded the opening of "Victory
at Sea" at the Carnegie Theatre I20j.
NBC-TV, which originally ran the film as a
television series, is cooperating by furnishing
announcements gratis.
Lou Kravitz and his family are vacationing
in Wisconsin . . . Bob Weiner, Columbia Pictures,
escorted Kim Novak on a series of
personal appearances and radio and TV interviews
in connection with "Pu,shover,"
scheduled to open at the Grand in a few
weeks
. Stewart, former assistant
manager at the Metropolitan, has been promoted
to manager of the Oakland Square.
Dave Friedman reports that Tri-States-
Des Moines winners of Paramount's "Quarterback"
contest are Don Knight, Des Moines
Theatre, Des Moines; Don Shane, Orpheum,
Omaha; Gene Moore, Ingersoll, Des Moines,
and Tony Abramovich, Rivoli Theatre, Hastings,
Neb. Accompanied by Don Allen, advertising
manager, the winners had a three-day
vacation here visiting such local high spots
as "This Is Cinerama" at Eitel's Palace and
"Living It Up" at the Chicago Theatre.
Dore Schary, head of MGM, accompanied
by his wife and his sister Mrs. Paul Small,
were stopover visitors en route back to Hollywood
after attending the funeral of agent
Paul Small in New York . . . Charle.s Teitel
is spending the week in New York in behalf of
Abe Teitel Film Co. business . . . MGM publicist
Norman Pyle is spending a portion of
his annual vacation in Minneapolis.
Jack Garber, B&K publicity staff, is vacationing
. . . Rita Melnick, also of B&K, is
spending her vacation in New York . . . jkck
Webb of "Dragnet" fame was here for a
round of personal appearances and press conferences.
"Dragnet" opened at the Chicago
Friday (20) with Webb appearing on the
stage.
Stan Leseritz, manager of the Commercial
Theatre, is in Cleveland filling in as manager
of the Kiddie Amusement park
Jack J. Karsten of Green Bay reported that
James J. Docter is celebrating his fu-st anniversary
as head of the Climax Theatre there.
Docter took over the Climax when it was
ready to close for good and, in addition to
making various improvements, he has had
a wide screen installed. Prior to becoming an
exhibitor, Docter was a projectionist for 36
years and served 22 years with Local 164 at
Milwaukee. His younger brother Pete Docter
runs the Violet in the same city.
Indiana Airer Opens
JEFPERSONVILLE, IND. — Schuler Baird
and Merritt Wilkins of Clarksville and operators
of the Twilite Drive-In at Tell City,
have opened their new 500-car drive-in near
here. The airer features Cinemascope, and
future plans call for the installation of in-car
heaters.
Illinois Briefs
Jack Brigham recently opened his Zestos
Drive-In at Waukegon.
The Twin City Drive-In ha,s been equipped
with a wide screen, according to John Barr,
the manager.
The theatre at Erie, which has been closed
since January. 1953, was reopened as the Don
Theatre by Don Bowen. Films wUl be shown
four nights a week.
Bill Cain, manager of the Roxy Theatre at
Lockport, reports the theatre is now ready
to screen CinemaScope productions.
The Belmont Theatre in Chicago was
robbed of $815 when a gunman held up
Assistant Manager WiUiam Doonan and
forced him to open the safe.
Publix Unit Gets C'Scope
WOOD RIVER, ILL.—The installation of
Cinemascope was completed at the Wood
River Theatre, a unit of the Publix Great
states circuit.
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Send for Price List
Freight Prepaid on $100.00 or More
KAYLINE CANDY CO.
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for Drive-In Theatres
12 Standard Sizes
SELBY INDUSTRIES, INC.
THEHSTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
BXOFFICE :: August 21, 1954
45

SomeCm I>lll>l1l
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present projectors
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^
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in its simplicity and tonal quality.
Hqtq are some of ifs most significant features:
• Installatic
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requires least high-cost con
• Uses the Academy Award hydro-flutter
suppressor magnetic sound heads.
• The system possesses almost unlimited
• The whole system except for reproducers flexibility for any magnetic sound presentation
and contains ample facilities for conversion
to future need's. Single or multiple
and speakers is contained within one medium
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• Proven BEST by actual TEST.
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^^
See your Century Dealer or write;
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SOLD BY
Chicago 14, Illinois
McCarty Theatre Supply Co.
3330 Olive St.
St. Louis 3, Missouri
Shreve Theatre Supply C
217 West 18th St.
Kansas City 8, Mo.
46
BOXOFFICE
: : August 21,

. . Nick
. . Mr.
. . The
'
. . The
KMTA Headquarters
To Paramount Bldg.
KANSAS CITY—When members of the
Kansas-Missouri Theatre Ass'n come to the
fall convention at the Pi-esident hotel on September
28, 29, they will find the organization
housed on the first floor of the Paramount
building, 1802 Wyandotte. The move into the
two large rooms, effective September 1, was
approved Wednesday (18* at the monthly
meeting of the board at the Hotel Phillips.
Some changes were authorized in the original
convention plan. Present plans are for
the board members to hold a breakfast meeting
at the Phillips at 8 a.m. on September 28,
to be followed by registration and a 10 o'clock
meeting in the ballroom, luncheon, an afternoon
meeting and a cocktail party. The plan
is being tried out this year of having the
banquet the first night. On the second day
program will be just a morning session, with
the convention ending at noon. It is felt that
by intensive discussions, the meeting can be
wound up Wednesday morning and give exhibitors
a chance to book that afternoon
without having to stay over the second night.
ON NOMINATING COMMITTEE
J. Leo Hayob, president, appointed Elmer
Bills, Doc Cook, Senn Lawler and Hank
JDoering to the nominating committee. George
Baker and Zella Faulkner, KMTA secretary,
will arrange door and draw prizes. Earl
Jameson jr. will act as general chairman.
Corsages for the women will be furnished by
Missouri Theatre Supply Co.
Elmer Rhoden jr. and Stan Durwood will
ituation. Hayob said letters he had received
rom all the sales managers of the various
ompanies to whom he had written since the
1st board meeting will be on file in the
MTA office so that members can look them
ver and study their contents. Excerpts from
iveral are published elsewhere in this issue.
Stan Durwood suggested there are only
wo possible answers to the print shortage
5 the industry now operates—pictures will
ither have to
be released nation by nation;
lat is, all prints kept in the United States
ntll run off, or else saturation bookings and
Tritorial releases used.
SE PRINTS VERY FAST
"Some cities are chewing the product up
^ter than ever before," Durwood said. "I
iderstand it takes about 35 prints in Chi-
«o alone for the second runs, and it is
itting to be almost that bad In Kansas
ty."
The suggestion was made that exchange
okers should know something about film
^livery circuits in order to route pictures
the exhibitor's advantage and without his
iving to drive after the film.
Present in addition to those mentioned
ove: Prank Weary jr., Dick Biechele, Virgil
irbison, Bob Strowig, Glen Hall, Ed Harris,
:n Winkelmeyer and Dick Brous.
KANSAS CITY
J^urwood Theatres held a Five Solid Gold
weeks drive in July, and as a result the
St. Joseph boys are splitting a pot of $1,142.
This includes Clare Woods, city manager; Al
Boos, Missouri: Jim Kibble, Electric; John
Weichman, Skylark, and Ed Gardiner, Belt
Drive-In and Kiddy Karnival. In the current
August drive, all three Durwood towns
fSt. Joseph, Leavenworth and Jefferson City)
are over the quota. Leavenworth also was in
the July money on a more limited scale than
St. Joseph. Henry Ungerleider, controller,
went west for his vacation, visiting Salt Lake
City and other places.
Missouri Theatre Supply sold Walter Bollinger
at Ellinwood, Kas., a new Dyna-Lite
screen and B&L CinemaScope lenses. The
same went to Bill Bradfield for his Roxy
at Carthage, Mo., and to Mrs. George Moore
for the Moore at Plainville,
Kas. Also receiving
this equipment, the Harper Theatre at
Harper, Kas., and the Ness at Ness City.
Woodie Latimer of L&L Popcorn is pleased
to have so many "rubber-necks" among exhibitors
who have come in to view the new
Loewy-designed Cretors popcorn machine he
has on the floor. Considerable interest has
been aroused by the Cretors offer of $500
for a name for the machine. There are additional
awards which are explained to those
who come in for a look-see . . . Nat Hechtman
of Capitol Flag & Banner Co. returned from
the last week of his vacation, spent with
relatives in St. Louis, accompanied by his
wife and his
;ry to bring some stars to the convention,
C. A. Schultz, president of Consolidated
'resident Hayob will arrange for the lunchion
Theatres, and Mrs. Schultz returned from a
vacation at their cabin on Gull Lake. Their
speaker and Cook for the banquet
peaker. Speakers at the meetings will be daughter. Mrs.
iimounced later but an equipment forum is
Worth and her
Richard
four
Carmean
children
of
were
Fort
with
ilanned, with experts in that field on hand them
. Sonday.
answer
Consolidated general
exhibitor questions about new deelopments
and problems
manager, is convalescing from gall bladder
created by the surgery at his home, 2501
apid changes made
West 75th Place
the past few years.
discussion centered around the print
Much ing a three-week vacation in Florida .
. . . Gertrude McCarty, bookkeeper, is spend-
son.
Spencer has resigned
. . Bob
as manager of Consolidated's
theatres at Marshalltown and
been replaced by Bob Gilbert, formerly with
Central States Theatres at OskaJoosa.
Paramount Division Manager Al Kane was
in from Dallas Monday (16) for a meeting
with branch Manager Harry Hamburg and
his staff . . . John Consentino. auditor, has
been working at UA several weeks . . . Jack
Frost, UA salesman, is back from a vacation
in Wisconsin and Michigan with Mrs. Frost
and their daughter Mrs. Patricia Kindall and
their grandson
. Roxy Theatre at Warsaw.
Mo., is reported to have installed an .
eight-ton air-conditioner. The Roxy is operated
by Mr. and Mrs. E. P. Follmer.
MGM Division Manager John Allen, Dallas
conferred with local manager BiU Gaddoni
and his staff . . . Among the recent Filmrow
visitors were Shields Wilson and his mother, .
Mrs. Charles Wilson, from Buffalo, Mo. ...
Glen Jones was in from the Gravois Mills
Drive-In as was Bob McCoUum from the
Jewel at Clarence, Mo. . . Mrs. Bob Smith was
in from Urbana, booking and buying for the
Dallas Theatre at Urbana and the Autoscopes
at Urbana and Buffalo. Bob is an engineer
for National Theatre Supply, commuting from
Urbana
. and Mrs. Jerry Drake were
up from Bolivar and Ed Harris was in town
"
from Neosho as usual on Monday mornings.
The Drakes still make their 16mm local newsreels
for .showing in the theatre, but now
show them only four times a year, they said.
Jack West, manager of Commonwealth's
Cass County Drive-In at Harrlsonville, Mo.,
won the $25 savings bond offered by Harry
Gaffney of Dixie Enterprises for the best promotion
on "The Congorilla" and "Borneo"
for midnight showing . Grand Theatre
at Garden City, Mo., has been reopened by
Junior Neuenschwander on Wednesdays and
Saturdays . . . Rex Cool's Royal at Union-
(Continued on following page)
OUR BUSINESS IS SOUND'
THEATRE SERVICE CO.. INC.
RELIABLE SOUND SERVICE PAYS
CRETORS POPCORN
MACHINES
STEBBINS THEATRE Equipment C.
mw micPTtPM
STAGE EQUIPMENT COMPANY
UUlAlMllEllJllU
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. J. KIMBRIEL, Manager
Phone BAltimore 3070
115 W. IBlh Eemsds City 8, Mo.
Carpets -Door Mats
Complete Installation Service— Free Estimates
R. D. MANN CARPET CO.
928-930-932 Central, Victor 1171, Konsas City, Me.
455 Poul Brown Bldg., Chestnut 4499, St. Louis
eXOrncE :: August 21, 1954
47

. . Senn
. . Dale
. . NTS
. . Secretary
: August
him on a two-houi- schedule, a bottle of milk
every other houi-, with a pill in between . . .
Clark Rhoden, president of the Popcorn Institute
and who operates a popcorn plant at
Tarkio. says it looks as if the popcorn market
is going up. as the rains came too late to save
a full crop. Also paradoxically, theatre business
is better, he hears, which means more
popcorn will be sold, and this will add to
the shortage created by the drouth and the
grasshoppers.
PARAMOUNT MANAGER ON SET—During a recent west coast vacation, Harold
Lyon, manager of Paramount Theatre in Kansas City, and his family were photographed
on the set of Alfred Hitchcock's "To Catch a Thief." Left to right, Cary
Grant, Harold's daughter Betsy, Lyon, Alfred Hitchcock and Mrs. Lyon.
Vacationers include office manager Howard
Thomas and salesman Harold Cass from
Warner Bros. Thomas went to Colorado and
Cass to Spirit Lake, Iowa ... At RKO on
leave was booker Gib Jones: at RCA Service,
Charles Atchison, field engineer, returned
from the Ozarks; at Columbia, city salesman
Gene Snitz and salesman Herb Stulz returned
while cashier Chi-istine Chase is en rout«;
at 20th-Fox. salesman John Long returned
from an Ozarks holiday—no fishing, just lolling
in the sun . to Clark Rhoden
at Fox Midwest. Mildred Stallons, left on a
vacation.
KANSAS CITY
I Continued from preceding page)
ville was closed for two days while Cinema-
Scope equipment was installed.
That new dignity shown by George Gabbert,
Republic booker, is due to his becoming
a grandfather for the first time Saturday
1 14 1. Deborah Ann is the new granddaughter's
name and her mother, who was at Fox
Midwest before her maiTiage, is Mrs. Joanne
Fitzgerald . . . G. S. "Pat" Pinnell. Columbia
salesman headquartered in Wichita, resigned
COMPLETE
CONCESSION SERVICE
IS OUR BUSINESS
RIO SYRUP CO.
• STU TOMBER
• FRED BLASE
3412 Gravois — St. Louis
at tfottt
MITZI WEINSTEIN
• HARVEY KAHLE
Aen4uce
Mrs. Harry Warren of Tucson and sons
Bobby and Jim were weekend visitors at
the home of Louis Patz, National Screen
to take a position with the Can-o-Pop Co.
Service division
Pinnell recently became father to another
manager. Wan-en is the former
general
son named Jan Allen. Jan has a brother
manager of Central States Theatres
of
Roger who is past 3 and a sister Gayla
Des
Sue,
Moines. Patz says the Tushinsky
lenses, which the airline
18 months.
took past Wichita
so they were lost for a week, finally arrived
National Theatre Supply, which has handled
Castleberry's Genuine Pit Cooked barbetre
. . . NSS also supplied the Village Theatre
at Kiowa for O. C. Alexander's Kansas Theacue
beef since 1951, says the trailer on it has at Sunflower Village, the Oak Park Theater
nearly doubled the sales for exhibitors Sol and the Dickinson circuit each with a pair
Frank of Salina, Eddie Hender.son of Marysville

I
llflt:
Drive-In Value Appraised
At $215,000 by Court
ST. LOUIS—Land adjacent to the Lambert-
St. Louis Municipal airport, sought by the
city through condemnation proceedings for
an enlargement of the airport, has been
appraised at $1,283,962. Valuation for 46
parcels of ground was set forth in a recent
report given to St. Louis county circuit Judge
Noah Weinstein at Clayton. A total of 125
acres is involved.
The largest valuation contained in the
report was the $215,000 given to the 40-acre
tract at the Natural Bridge and Ashby roads
occupied by the Parker's Skyline Drive-In
Theatre. This tract of land was listed under
the name of George P. R. Wittich. A petition
filed by the city to acquire the land by condemnation
was upheld as a public necessity
by Judge Weinstein last January 11. The
drive-in is operated by the PRBH Corp., controlled
by Ray Parker, mayor of Brentwood;
his brother Norman C. and associates. The
same interests also own and operate the
Broadway Drive-In east of Broadway about
4300 south in the Carondelet section of St.
Louis.
^f=-
iDavid Dallas Writes Book
About Custer's Comanche
MANHATTAN, KAS.—David Dallas, city
'manager here for Midcentral Theatres, has
had published in booklet
form the story of
Comanche, the horse
that was the only survivor
of the massacre
at Little Big Horn.
Lives
"Comanche
* Again" paints a pic-
#-^k^L. ture of cavalry life in
^^a^jpPnfc the early days of Ft.
y Yi Riley contrasted with
the modern army
AJ., i
David Dallas
camp it is today.
Dallas' book reveals
an exciting era in
American history, tracing both the story of
he horse and the fort In the days of the
ndian
wars.
»4ore CS Installations
INDIANAPOLIS—Recent Cinemascope in-
;allations around the state include the
ayette Theatre, Connersville, managed by
:athryn Fettig; the Wigton Theatre, Larange,
managed by Mrs. John Schwin, and
le Wabash Drive-In, Williamsport, owned by
arl
Noggle.
Also, the Greenwood Drive-In at Greenood,
managed by Frank Bates; the Venroe
heatre, Charlestown, and the Tri-Hi Drive-
1. Garrett, managed by Christi Kelafat.
Second Theatre Fire
CANEY, KAS.—The Gregg Theatre is being
remodeled because of a fire last May which
caused extensive damage. Recently during the
night a small blaze started in some trash
on a scaffold in the northeast corner of the
building. It was quickly extinguished by the
fire department and damage was minor. The
theatre is operated by Charles R. Gregg and
son.
House Reopened by Dlinois Man
ROYALTON, ILL.—Ermon Russell, an
automobile mechanic of Mount Vernon, 111.,
reopened the local 425-seat Royal Theatre.
The house, dark for some weeks, formerly
was operated by A. D. Lukehart.
Says
JUSTUS GARARO'
Woodbine and other Theatres
Carthage,
united f^^^^.- street
2UU9 Chf ^°_ t«.s=o»rl
6,
Kansas City .
III
Celeste S. Richardson
Promoted by Huston
COLUMBUS, KAS.—Celeste S. Richardson
has been appointed acting general manager
of N. W. Huston's two theatres, the Liberty
at Columbus and the Maywood at Galena.
Mrs. Richard.son acted as Huston's cashier
and office assistant for a long time. She is
well acquainted with theatre operation, having
been employed until recently as assistant
to Charles Knickerbocker, who had operated
the Liberty and the Maywood for the past
three and a half years. Knickerbocker has
returned to Kansas City.
The Liberty was closed for extensive redecoration
and renovation August 1, reopening
August 12.
YOUR FILMS
PATRONS,
Cattliail''
KEEP
MERCHANTS
and US HAPPY"
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fil^s yo'i P^°^!fies eWi ^° 'the
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happY.
rpr'^^4-nrr^stv^l\rre="--
,, prod^i^^-V^-ierest, «^':"t,he
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«»•" r'rtiser^WPy -""^ ^s the
the advertise Fo "^^est^etrt. -^
for it '^'that
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to US
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-jgjgSSSSJSSC*
>rive-In Rejection Upheld
CLAYTON, MO.—The St. Louis county
mncil has upheld the recommendation of
county planning commission, rejecting
application for a permit for construction
a drive-in theatre on the east side of
ndbergh boulevard between U.S. 66 and
1st Watson road. The application was filed
Carl G. Swenson, who hoped to make his
nd available for the construction of a
ive-in by the Fanchon & Marco-St. Louis
nusement Co. interests.
UNITED FILM SERVICE,
Kansas City, Missou
- „... Chicago. ..Cleveli
Detroit. ..Son Froncisc
INC
ftXOFFICE :: August 21, 1954

: August
Osage City Drive-In Sold
To Mrs. LeRoy Hitchings
OSAGE CITY, KAS.—The Osage Theatre
has been sold by Midcentral to Joyce Hitchings,
whose husband LeRoy operates the Hillcrest
Drive-In near town. Mrs. Hitchings
took possession August 17. In 1952 Midcentral
sold the Osage to Herman Brandenburg
of Garnett and early this year bought
it back from him. The present sale consolidates
the theatre holdings of the town
under one family's
ownership.
To Screenplay "Panther Girl'
Ronald Davidson will write an original
screenplay under the title of "Panther Girl
of the Kongo," to be filmed
Republic Pictures.
serial
for
C. Ray Andrews Dies
MUNCIE, IND.—C. Ray Andrews, 73, former
Muncie theatre owner and Democratic
county chairman, died recently after a long
illness. In 1904, he became manager of the
Old Star Theatre here, then a vaudeville
house, and later became part owner. He later
owned the Columbia and Lyric theatres and
managed a roadshow company.
Assumes Ownership
CHICAGO—Charles G. Chi'istacakos has
assumed ownership and operation of the
Eastside Theatre and reports plans for a
modernization program which wUl include
Cinemascope, stereophonic sound, new furnishings
and a complete face-lifting of the
exterior.
Commonwealth Meeting
Will Be All Business
KANSAS CITY—Commonwealth Theatres
will hold its annual meeting on September
14, 15 at the President hotel. It will be an
all-business session devoted to company problems
and policies.
There will be three screenings in all, the
pictures to be announced at a later date. The
first will be held at the 20th-Pox screening
room Monday

. . Other
. . Bob
. .
. . Kitty
JACKSONVILLE
phil Lentz, manager of the Fun Land Drivein
at Tampa and former manager of the
local Palace Theatre, visited old friends on
Pilmrow . exhibitors seen here were
Jim Partlo'.v and Harry Gordon, Orlando,
and Sam Strathos, Monticello . . . George
Krevo. Palace manager, left the theatre in
charge of Fred Serber while he vacationed
in Pittsburgh, his former home.
reels . . .
Fred Hull, MGM manager, conferred with
W. B. Zoellner of New York, du-ector of
MOM'S division of short subjects and news
Enjoying a vacation at Blowing
Rock, N.C., was Arvin Rothschild, general
manager. National Theatre Enterprises, and
Mrs. Rothschild . Corbit, former manager
of the Empress Theatre, Daytona Beach,
ks a new addition to the staff of Howard Pet-
;engill, FST publicity chief.
Bob Anderson revealed that a series of ex-
)erimental bookings has been set up for the
lew Southside Drive-In, managed by Marhall
Fling, to establish the best possible
)ooking policy for a subm-ban area not preiously
sei-ved by an outdoor theatre .
ohn Thomas, manager of the Imperial Thetre,
has erected a concessions stand in front
f the recently-closed Empress Theatre. The
idewalk under the Empress marquee is one
f the busiest bus stops in the city.
Jsher Pleads Not Guilty
'o Charge of Arson
MIAMI — Gilbert Duncan, 17-year-old
sher at the Florida Theatre, pleaded not
uilty to second degree arson. Charged with
tting fire to the theatre January 13, police
lid Duncan told them at the time of his
rest: "I just couldn't resist the urge to
rike a match. I had a funny feeling." Three
iemen were overcome by smoke from the
which was set backstage during a perirmance.
leopens After Repairs
ROANOKE RAPIDS, N. C—The Gaston
rive-In reopened after having been closed
,0 weeks to repair damages caused by a rent
windstorm, according to Lyle M. 'Wilson,
anager of Roanoke Rapids Theatres. The
reen, which had been torn to pieces in the
orm, has been replaced with a Cinemascope
ptallation. Large sections of the aluminum
ncs, much of which had been blown over
le
countryside, also have been replaced.
Alabama Receipts Rise
Says Research Bureau
BIRMINGHAM—The picture business Ls
better in Alabama, according to statistics
compiled by the University of Alabama
bureau of business research which shows that
May receipts were up an encouraging 19.4
per cent over April. The report is based
upon returns from state sales tax collections.
The report also showed that receipts this
May were 10.1 per cent more than in the
corresponding month last year.
MIAMI
lyjanager Harry Margelevsky, the Gables
Theatre, set up a special screening of the
RKO short, "Hot Rod Galahad," for the benefit
of the Coral Gables police force. The
film will open later on same program with
"Susan Slept Here" at FST's Paramount,
Beach and Gables . Harwood, regular
Miami BOXOFFICE correspondent, was
on a vacation cruise with her mother along
the Florida Gulf coast.
A! Panetz, manager of the Coral, will include
a visit to Nassau on his two-week vacation.
His recent promotion for Hypnotist
Ralph Slater rated a feature spread in the
Coral Gables Riviera-Times . . . Feeling that
"Magnificent Obsession," the main attraction
at Miracle Theatre, would not appeal to children,
Mel Haber, house manager, substituted
"Texas City" and "Safari Drums" for
the Saturday morning youngsters' special.
Harry Botwick, FST district manager, and
his family left by automobile for Hartford,
Conn., on a two-week vacation . . . Wanda
Talley, FST receptionist, has resigned and
has been replaced by Jean Newbold, formerly
at the Florida Theatre.
Harvey, La„ House Burns
HARVEY, LA.—Clarence E. Thomassie of
the Gay Theatre which has been closed for
the installation of air conditioning, a wide
screen, new sound equipment and other improvements,
reports a fire causing damages
estimated at $100,000 destroyed the theatre.
Origin of the blaze was undetermined and
Ray Thomassie, son of the owner, said he
does not think the structure was insured.
Aldo Ray has been given one of the comedy
leads in Columbia's musical version of "My
Sister
Eileen."
'Johnny Dark' Hits 150
.At Memphis Opening
MEMPHIS— 'With the exceplioii ol "Living
It Up" in its third week at the Strand, all of
the fir.st runs did avera-^e or belter busine.ss.
"Johnny Dark" at the Loew's State look top
honor.s with 150 per cent in its first week.
(Average Is ?00)
Moico—The Coinc Mutiny (Col), 3rd wk 100
Palace—Apoche (U-l) 110
State—Johnny Dork (U-l) 150
Strand— Living It Up (Para), 3rd wk 90
Warncr^King Richard and the Crusaders (WB)..I15
Theatre Wall Collapses
BLACK OAK, ARK —The auditorium section
of the Strand Theatre collap.sed causing
a loss estimated at $15,000 to $20,000. No one
was injured. According to Mrs. G. D. Gorham,
wife of the theatre owner, no pictures
have been shown since July 24 because of a
crack found in one wall of the building. The
crack was believed to have been caused by
a windstorm earlier in the month. The
building was partially covered by insurance.
AlWAYS
cooo;
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FILMACK
rOR BETTER
SPECIAL
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1327 S Wikitk
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INSECT
ELECTROCUTORS
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[PA
JACKSONVILLE
Kchmond Gage Shifts
BURLINGTON, N. C—Richmond Gage
fe been named manager of the Carolina
Jieatre here by North Carolina Theatres
iceeding T. D. Robison who resigned to
ater a different business. Gage, who had
s'ved as manager here for a seven-month
l"iod ten years ago prior to being called
i navy service during the war, has been
r|,naging the circuit's Carolina Theatre in
Ijinberton.
1 Burton Installs CS
>RT SMITH, ARK.—Carl Burton has ins'Ued
Cinemascope at his 22 Drive-In, mana
d by Bill
Smith,
IF
J.W.HILL
YOU ARE PLANNING A NEW WIDE SCREEN
YOU ARE ENLARGING YOUR PRESENT SCREEN
YOU WANT TO SAVE MONEY—TIME—WORRY
YOU WANT AN EXPERIENCED CREW . . .
Then Call— Write— or Wire
2121 E. 40th St., Savannah, Go
Tel. 44800
or 6-4061
BXOFFICE :: August 21, 1954 SE

Soundm I>l;l>l1i
—with your
present profectors
Stage
speakers
4.
Sferophonic 3 or 4
amplification
unit
^€Htwt

j
;
. , Floyd
. . M.
. . From
. . Also
. . For
. . Remodeling
lAtlanta Booking 'Susan'
Into 307 Situations
NEW YORK—"Susan Slept Here" has been
jbooked by ten circuits into 307 situations in
(the Atlanta exchange area, according to
::;harles Boasberg. RKO general sales maniger.
The circuits are the Martin, Cre.scent,
^ockwood, Wllby, Lucas & Jenkins, Paranount-Gulf,
Theatre Service, Florida States,
aramount-Miami and Lam Amusement.
Kenny Sears Transferred
EUSTIS, FLA.—Kenny Sears has been
ransferreJ from the Lake Theatre at Tavres
to manage the Movie Garden Drive-In
,t Eustis. His place at Tavares will be filled
ly Joseph Gibson who comes to Florida
rem Matietta, Ga.
Erie Davis Named Manager
ALBERTVILLE, ALA.—Eric Davis is the
ew manager at Martin's Shadyside Drive-In.
avis, a native of Albertville, is returning
the exhibition field after ten years in
her businesses.
Jigarets Stolen at Airer
LITTLE ROCK—Thieves broke into the
fice of the Scenic Drive-In and made off
th cigarets valued at $50.
ert Gorum Sells Airer
EVERGREEN, ALA.—Bert Gorum has sold
s Moonlite Drive-In to Ohn Evans, who
,med Jack
Rudd manager.
lotto Ludwig has been booked by Hechtincaster
as supervising film editor for UA's
The Gabriel Horn."
j/CW
p
ORLEANS
Ortte leased his Hi-Way Drive-In to
1 Matilda Rhodes. Ortte will continue to do
tt buying and booking . Murphy,
\jo recently turned back the Strand, Vickso'g,
Miss., to Paramount-Gulf Theatres, was
i^town in connection with his motion picture
al'ertising service located at Alexandria.
Iramount-Gulf will close the Strand for ext
sive repairs D. B. Piske reopened
t Lake Drive-In, Lake Providence, after
r airing the screen which had been damajd
in a freak wind storm.
|i.
Fomby sold the Paula, Homer, to Mrs.
VJP. Florence. Mrs. Florence also owns the
Pican at Homer . . . Cecial Howard, booker
fflthe Comet, Baise, reports the theatre will
biplosed for remodeling . A. Berenson
Pp to reopen the Redwood, Bogalusa, Sat-
Uay (21).
ecently elected WOMPI officers include
C'inie Aufdemorte, president, who is with
MEMPHIS
n number of mid.south drive-ins have inaugurated
all-night operation on Saturday
night, running as many as six or seven
features and remaining open until daylight.
Among them are the Starlight at Henderson,
Ky.; Dresden at Dresden, Tenn.; the Ann at
Leland, Miss., and the Mojac at Indianola,
From Arkansas came John Hurd of the
Maxie at Trumann; Mr. and Mrs. Henley
Smith, Imperial at Pocahontas; William
Elias, the Murr at Osceola; Alvin "Pinky"
Tipton, owner of theatres at Manila, Caraway
and Monette; Mr. and Mrs. John Staples, the
Caroline at Piggott; K. K. King, Rialto at
Searcy; Bob Lowery, Starlight and Sky view
drive-ins at Jonesboro; Gordon Hutchins,
State at Corning; Walter Lee, Gem at Heber
Springs; J. D. Shepherd jr.. Rex at Duvall's
Bluff, and Henry Haven, Imperial, Forest
City.
Visitors from Tennessee included Steve
Stein of the Met at Jackson; Amelia Ellis
of the Mason at Mason; W. F. Ruffin jr.,
Covington at Covington, and Louise Mask,
Luez at Bolivar . Mississippi were
Bern Jack.son, Delta at Ruleville; Mrs. Clara
Davis, Globe at Drew; Mrs. J. C. Noble, Temple
at Leland; R. B. Cox, Eureka at Batesville;
C. J. Collier, Globe at Shaw; E. S.
Gullett, Benoit at Benoit; Mrs. Grady Green,
Union, and John Carter, Whitehaven Drive-
In, both at Grenada.
Joe Davidson has closed the Owl Theatre
(Negro) at Marvell, Ark. He couldn't make it
pay its way . the first time in a long
time, all downtown Mempliis theatres opened
with new features this week—no carryovers.
Arthur Groom, manager of Loew's State, said
there was a waiting line more than a block
long for the opening of "Seven Brides for
Seven Brothers" which was sneak-previewed
to an overflow audience the night before.
Russell A. Bovim of St. Louis, southern district
manager for Loew's Theatres, was here
looking after Loew's Palace while Manager
Cecil Vogel was on vacation . . . R. L. Bostick,
manager at National Theatre Supply, returned
from Rochester, Minn., where he recovered
from an operation. He is back at
work again . and rearranging
of MGM branch office has been completed
and an Ozalid machine installed. The object
of changes was to make the customer more
comfortable and increase office efficiency.
Lyle Richmond of the Richmond at Senath,
Mo., was in town as was Bob Reeves, booker
for Commonwealth Amusement Co. of Kansas
City .
from Missouri was Mrs.
Elizabeth DeGuire of the Shannon at
Portageville . . . Louis
MGM, was on a
Ingram, manager at
vacation.
COMPLETE LINE
THEATRE EQUIPMENT and
CONCESSION SUPPLIES
TRi-STATE THEATRE SUPPLY
320 So. Second St. Memphis, Tenn.
the best source of supply for the finest in
approved equipment
Cinemascope
stereophonic sound
in fact
everything for the theatre except film
wil-kin theatre supply, inc.
allanta, ga. charlotte, n. c.
,, Hllges Theatre Supply; Ruth Toubman, fii-st
K- vi; -president. Southeastern Theatre Supply;
Pj Wagner, second vice-president, Theatres
.,-; S&ice; Mary Kelly, Universal booker, record-
M secretary; Gene Barnette, Brimont
Bjking Co., corresponding .secretary, and
Da Favi-e, Paramount-Gulf, treasurer.
El ted to the board were Hazel Schwartz,
Tlatres Service; Imelda Giessinger. Rich-
Center,
" and Roland Guma, MPA, Claire
I'inorel is the publicity chairman.
"Everything for 3-D, Wide Screen
and Stereophonic Sound"
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912'/2 Morris Ave. Phone 3-8665
BIRMINGHAM 3, ALABAMA
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BCOFFICE :: August 21, 1954

. BOX
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. . Tommy
. . L.
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CHARLOTTE
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ROOK'S
• Contour Curtoins
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—
Texas Exhibitor Completes 42 Years
J.C Chatmas of Marlin Says the Show Business Future Is Brighter Than Ever
MARLIN. TEX.—J. C. Chatmas. who has
been in theatre business for 42 consecutive
years here, began his career in 1912 when
he bought an interest in the Majestic Theatre,
the site of the present Palace, and soon
after became the sole owner of the business.
The Majestic was an airdome type theatre
and at night, weather permitting, the roof
could be rolled back to reveal the stars and
sky. At this time, admissions were 5 and 10
cents. The first featui'e attraction to require
an increase in admission was "Neptune's
Daughter" with Annette Kellerman, for
which the unheard of price of 25 cents was
charged.
During Chatmas' first year of theatre
operations, he would make all his bookings
by telephone, booking a w'hole week's program
of three-reel features and shorts for
|$35 a week. His booker at the old Universal
Films was Ned Depinet. After his first year
in the theatre business, Chatmas journeyed
|to Dallas and met the astonished Depinet.
jDepinet was astonished because from his
voice, he had pictured Chatmas as being
a big man and not the person of 5 feet, 4
inches that he actually is.
In 1915 Chatmas opened his second theatre,
the Orpheiun, an opera house converted into
1 motion picture theatre. For six years, until
1921 when the Orpheum bui-ned to the ground
md was never rebuUt, the town enjoyed not
inly the latest "flickers," but also stage en-
;ertainment, including everything from the
est roadshows to the finest in home talent
nterprises. Bible classes on Sunday morn-
|.ng and high school graduation exercises were
(lot uncommon in the Orpheum. Soon after
the building burned, Chatmas built the
Strand in another location, and in 1925 the
Majestic was demolished and a modern fireproof
building erected in its place, home of
he present Palace. In the latter part of
951, Chatmas purchased the Royal Drive-In
md today is operating thi-ee situations in
larlin.
Mr. and Mrs. Chatmas have been married
ince 1909. Mrs. Chatmas has been active in
he business, and through the years has been
"lewman Theatres Plans
1200,000 Waco Theatre
WACO—The first downtown theatre to be
uilt here since the Grand, later renamed the
oy, was opened about 15 years ago, will be
instructed by the Archenhold Realty Co.,
jpresented by Jake Berkman and Herbert
charff, for operation by Newman Theatres,
nc. Contracts for the construction were
igned between Ed Newman and Berkman.
The theatre, to be named the Imperial,
ill be built of Indiana limestone at an estilated
cost of $200,000 by the Ed Joh.nson
onstruction Co. and will seat 1,050 people,
weeded in capacity only by the Waco which
!ats 1,170.
'll'Scope for Floydada, Tex.
PLOYDADA, TEX.—Both the Palace There,
managed by Jack Deakins, and the
apada Drive-In, managed by W. D. Mount,
ive installed Cinemascope.
3X0FTICE :: August 21, 1954
a constant help and inspiration to Chatmas. provided for persons in wheel chairs. Marlin,
They have three children, a daughter and health re.sort town known for its healing
two sons, J. C. jr. and John, both of whom
a
mineral baths, always has attracted many
persons afflicted with rheumatism, arthritLs
and other crippling ailments. Chatmas.
reahzing what entertainment could mean to
such patients, made changes in his auditorium
to provide space for persons confined to
wheel chairs. So it is not uncommon to .see
J. C. CHATMAS
are actively engaged in the management of
the three theatres. Both sons also are veterans
of World War II.
Chatma.s is a golf enthusiast and still shoots
a superior game. Another interest is deer
hunting. For the past 15 or 20 years, he has
not missed a season of hunting with substantially
the same group of men. Each
football season finds him on the sidelines
of not only the local high school games, but
also most of the nearby major college games.
He loves all sports and also enjoys a good
game of dominoes. Playing with his seven
grandchildren is another of his favorite pasttimes.
A Mason and a member of tlie First
Presbyterian church, he always has taken an
active part in civic and public affairs.
Probably a unique feature of the Palace
Theatre, the de luxe house here, is the space
Nordean Opens Theatre
KONAWA, OKLA.—C. L. Nordean opened
his Shirley Theatre after weeks of rebuilding
and installing new equipment. The theatre
is on the site of the former Tiger Theatre
which burned earlier this year. Named after
his wife, Nordean's air conditioned house
features Cinemascope and all new equipment.
The seats have been reupholstered and new
carpeting installed. The interior has been
painted green and grey.
Another Adds C'Scope
SAYRE. OKLA.—Recent Cinemascope installations
in the state also include the
Stovall Theatre, owned and operated by
George Stovall.
Oklahoma House Gets CS
EDMOND. OKLA.—Tlie local Broncho
Theatre has been equipped for Cinemascope
screenings, according to R. R. McCoy.
sw
a hospital or hotel attendant roll his patient,
often a completely helpless cripple, to the
Palace to see a movie. The Palace boasts
space for six to eight w'heel chairs.
Chatmas' experiences and memories of showbusiness
are many, and he feels he has had
more personal contact w^ith people in the
community than he would have had in another
business. He feels he has helped raise
some of the children in the town who spent
so much time at the movies, and jokingly says
he believes, through his theatres, he is the
best baby sitter in the county. One of his
more recent experiences with children involved
a 5-year-old boy who had been left
at the theatre about 5 in the afternoon. At
11 p.m., when the last show ended, no one
appeared to take the child away and after
questioning the little fellow, it was learned
he was staying at some hotel. He said his
mother had just gotten him a new daddy that
afternoon but he did not know his new
daddy's name. A midnight visit to each of the
hotels in town, plus many descriptions and
explanations, finally revealed the right one,
locating the honeymooners and restoring to
them their young son.
Chatmas, still very youthful in his ways
and definitely "young at heart," always has
tried to advance with the times and to keep
his theatres completely up-to-date and still
is doing so. But he says, "The older I get in
show business, the less I feel that I know.
There is always something new- to learn."
And he adds, "I think a lot of the fun has
been taken out of show business since the
older days, but maybe that's because the old
gray mare, me, ain't what she used to be."
He still thinks there's no business like show
business, however, and has faith that its
future will be brighter than ever.
Good Grosses in Dallas
Are Led by 'Living It Up'
DALLAS — Boxof f ices continued at an
average pace with "Living It Up" taking the
first position at 175 per cent. "Seven Brides
for Seven Brothers" also did well at 135.
Majestic Living \t Up (Para) 1 75
Polace Seven Brides for Seven Brothers (MGM)..135
RiQlfo—The Roid (20fh-Fox) 115
Arrested for Burglary
NEW BRAUNFELS, TEX.—Three teenagers
were arrested in connection with the
burglary of the Capitol Theatre's concession
stand. The boys, two of them 16 years old
and one 15, were charged with taking $6.50
and a few candy bars. County Juvenile
Judge Clarence Rice paroled the boys to
their parents and limited the youths' activities
by the imposition of a curfew and other
restrictions.
5t)

: August
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^0^
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See your Century Dealer or
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CENTURY theatre SUPPLY CO.
706 West Grand Avenue
Oklahoma City, Oklahoma
HARDIN THEATRE SUPPLY CO.
714 South Hampton Road
Dallas 11, Texas
BOXOFFICE
;
21, «
r

]
Henry
: rest
. . . Ann
. . The
. . Merchants
. . Bill
. . Charles
. .
DALLAS
TiriUiam O'Donneil, Torrence Hudgins,
James Brassell and Louis Novy, Trans
jTexas Theatres, and Harold Novy, Austin,
knd Raymond Willie jr., Rialto Theatre attended
the noon opening of Strand Theatre,
Wednesday (ID, at Wichita Falls. Tlie thejtre
opened with "Gone With the Wind" and
.vithin 30 minutes the house was full. The
nanager is Fred McHamm . . . Vacationers
irom Columbia included Flora Fox and
f^lautie
Vencill.
Sorenson, Modern Theatre Equip-
Inent. has completed installation of stereo-
)honic sound equipment and anamorphic
|ens attachments in the 16 theatres of the
kail Industries circuit with headquarters in
ijeeville, Texas. Henry Hall, president, said
Ihat he was pleased with the installations
ind the improvements have increased atendance.
The series of lens installations
elped Sorenson win a national sales
eing conducted by Bell & Howell.
contest
Jaanita Hall, Paramount accounting deartment,
vacationed . . . B. A. Dobbs, Paralount
head shipper, who was vacationing in
lineola, was called back Wednesday (11) to
elp out on rush orders . . . Also at Paralount.
Sue Pugh replaced Joan Stroud as
District Manager
. . . vitchboard operator
eorge Papp from New Orleans visited United
rtists ... At U-I, Dean Goldman is in the
jspital and Walter Armbunter, salesman-
;er, is on vacation.
San Antonio starting Sunday (22i . . . Lloyd
Rust, Tri-State Theatres, and his brother
Irving Rust, were in Houston to attend the
funeral of theii- mother . . . Price Holland.
Plainview, and Robert Fry, Tylor, visited RKO
Bunch, RKO PBX operator, left
to teach school and was replaced by Nita
Beard . Phil Isleys are proud grandparents
of a child born to their daughter
Jennifer Junes and her husband David O.
Selznick.
Francis Barr, publicist for Interstate, was
on a vacation . . . Joe M. Hackney of Canton
installed Cinemascope in his Plaza Theatre
and opened with "The Robe." It was the
first CS picture to be shown in Van Zandt
county . in the Lakewood shopping
center are donating prizes for theatre
patrons who correctly answer questions asked
by the emcee at a quiz program at the Interstate
suburban Lakewood on Wednesday
nights. In addition to the donated prizes,
there wiU be a jackpot question asked each
week . . . "Seven Brides for Seven Brothers"
opened Friday (13) at the Palace. The theatre
advertised for seven brothers to be honored
by dates with seven models, guests of
the Palace for dinner and at the opening
show.
Frank Weatherford, Interstate city manager
at Fort Worth who underwent an operation
is home recuperating . Garden,
manager of the Fort Worth Palace, reports
the extreme heat has helped improve
attendance, along with the good product .
Bill Farnsworth, manager of the Hollywood
Theatre, reports Eddie McConnell is the new
assistant manager. He comes from Dallas
where he had been with the Interstate Forest
and the Wilshire theatres.
Jack Ettinger, Booker at Paramount, has
resigned to join the Arch Boardman Booking
Service . Hardy set up an African
jungle display in the lobby to supplement an
intensive promotion for "Tanganyika" at
the Texan Theatre in Nacodoches.
Two Arrested for Robbery
DALLAS—Police arrested two men following
a robbery of the Buckner Boulevard
Drive-In in which the robbers made off with
S103.40. Police believe the two might also
be connected with the similar recent robberies
of the Big D and Lone Star drive-ins.
SELL YOUR THEATRE PRIVATELY
Largest coverage U.S. •Net"
ings. Highest reputation for know-h
and fair dealing. 30 years experience i
eluding exhibition. Ask Better Business G
reau. or our customers. Know your brok
ARTHUR LEAK Theatre Specialists [
*^
3305 Caruth. Dallas. Texas
Telephones EM 0238 • EM 7489
CONFIDENTIAL CORRESPONDENCE
Visitors to National Theatre Supply were
V. Williams, Roxy, Munday; Elmo Hooser,
ryan Drive-In, Seymour: Roy E. Hanson,
ialto, Crowell: Bob Clemmeiis, Texas.
roup; Mr. Falgour, Trail Drive-In, Arans
Pass: W. B. Phillys, Hi-Vue, Sulphur
)rings, and Fred Cannata, Isis, Houston . . .
un Berry, NTS, is vacationing in Atlanta
. . Interstate Theatres and the Dallas
inphony orchestra are forming a co-operive
for the closed-circuit telecast October
of the New York Philharmonic Symphony
ilch will be shown at the Tower Theatre
re.
Five Interstate suburban houses will preit
first run attractions— "So This Is Love"
the Lakewood and Village and "Black
jrse Canyon" at the Wilshire, Inwood and
. . . "Donovan's Brain" was presented
Interstate suburban theatres, Friday (13>
a special jinx midnight show with free adijssions
to patrons with 13 letters in their
ijmes, families consisting of 13 and tickets
Vth the last two numbers of 13.
jCIeanor
Johnson who has been with Asso-
(iited Popcorn for many years, is leaving to
iept a position with the State Department
4 foreign service. Associated Popcorn is now
Jo Dresbeck to replace Miss Johnson.
rng
Dresbeck is no stranger to Filmrow,
lying worked at various places on the Row
4 several years. She is the wife of Louis
Besbeck, who also has worked on the Row
f! many years . . . C. C. Cauldwell. who was
i\\ixed in a plane crash several weeks ago,
d pped in at Associated Popcorn Tuesday
' ). He was wearing a cast on his back but
S3 that his flying days are not over.
Charles Darden returned from a trip to
C ahoma city and surrounding territories.
r Ben Lawson and A. D. Lawson of Hous-
*< , all of Associated Popcorn, will attend the
1 :as Drive-In Theatre Owners Ass'n in
Top Names /Wean Top Profits!
f And
Our Complete Line of Top Names in the
Drink Field Includes—
* COCA-COLA
• DR. PEPPER
)f ORANGE CRUSH
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if JUS-MADE Orange & Grape
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"A Company Is Known By the Products If Keeps'
EQUIPMENT DISPLAY SALES
ftSSOCIATED WAREHOUSE. 725 White Oak Drive, Houston
ASSOCIATED POPCORN DIST., 302 S. Harwood. Dallas
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.

Boys Ranch Publicity
On Stepup Schedule
DALLAS—The Variety Club of Dallas is
stepping up its schedule of showings of "Life
at Boys Ranch" during the last month preceding
the Turtle derby, annual fund-raising
event for the institution at Bedford.
Ned Culvert, superintendent of schools at
Bedford, is filling many speaking engagements
with the film. Recently he completed
a full week of talks with the 14-minute picture.
On Monday night he addressed the
Variety Club meeting at the Adolphus hotel.
Tuesday he flew to Corpus Christi with C. A.
Dolsen, local Variety leader, where Bruce
Collins hosted a group of service clubs at a
luncheon in the Center Theatre, followed by
an address by Culvert and a screening of
"Life at Boys Ranch."
Wednesday Culvert spoke at McAJlen at
a meeting arranged by Bill Rast. Thursday
Culvert addressed the Salesmanship Club
of Dallas. Julius Schepps was toastmaster at
this meeting, Fred Patton was program chairman
while Chief Barker Al Reynolds and
Jack Bryant were guests.
Friday Culvert addressed more than 350
members and guests at a Rotary club session
in Fort Worth. Dan Gould, Interstate publicist,
headed the arrangements.
When pretty Mary Ellen Kay, starred
in United Artists' "The Long Wait," arrived
in Houston to publicize the Loew's
Theatre opening, she discovered the date
had been pushed back because of a holdover
on "Gone With the Wind." Alert
Manager Homer MacCallon posed the
starlet beside this protesting sign, and
netted news and picture
features.
breaks for both
Verdict to Saul Frank
In Foreclosure Suit
From North Central Edition
BEATRICE, NEB.—Net damages of $45,000
were awarded Saul Frank, McPherson, Kas.,
owner of the Crest Drive-In, in a district
court foreclosure suit brought in connection
with his purchase of the theatre.
C. M. Alspach and V. C. Anderson, also of
McPherson, brought the action after Prank
refused to continue his payments on his purchase
contract, claiming misrepresentation
of the amount of profits possible from the
transaction.
District Judge C. B. Ellis held that the
plaintiffs had made "material, fraudulent
and false representations" on which Frank
relied, and on which he was induced to enter
into a contract to buy the drive-in.
Frank had agreed to pay $125,000 for the
theatre. A fair value of $70,000 was established
by the court. It was held that Frank had
been damaged $55,000, the difference between
these two figures.
Judge Ellis ruled that because Frank had
use of the theatre two years, $10,000 should
be deducted. The net damages of $45,000 arc
to
be applied on the balance of $70,000, leaving
$25,000 due Alspach and Anderson. This
sum, the court stipulated, must be paid bj
December 1.
Exhibitor Gives Screen to School
OKEMAH, OKLA.—Bill Slepka, owner and
operator of the local Jewel and Crystal theatres,
has presented the high school with a
new 12xl5-foot movie screen.
Zachary Scott has been signed to join Guy
Madison and Ralph Meeker in the topline
cast of "Five Against the House," produced
by Stirling Silliphant.
Ready for CinemaScope
CHANDLER, OKLA.—Manager Dick Kleii
reports that the H&S Theatre has beei
equipped for CinemaScope projections
who come into your theatre
hove a new slant on refreshment.
They've seen the Pepsi-Cola advertising that appeals to the
figure-conscious, fashion-conscious woman of today.
Pepsi sales are growing fast in the theatre field because—
Pepsi is the lighf refreshment. It refreshes without filling
And here's a new slant for you . .
^^i-Cofii GIVES YOU MORE
PROFIT PER DRINK . . . MORE DRINKS PER GALLON I
PHONE PR-3191 • 2019 JACKSON ST. . DALLAS, TEXAS
Sterling Sales & Service, Inc.
THEATRE EQUIPMENT SUPPLIES & SERVICE
BOXOFFICE :: August 21, M!

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• Six elements provide extreme sharpness.
• Each individual lens is precision
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• All twelve glass surfaces are held to
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Air surfaces are magnesium fluoride
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• Color banding and fringing are
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MODERN THEATRE EQUIPMENT COMPANY
1916 Jackson Street - Dallas. Texas Phone: RI-5009 & RA-6361
Headquarters for the best in CinemaScope Equipment—Wide Screens—Prime Lenses
—Stereophonic Sound—Magnetic Mixers for 3 or 4 track film in drive-ins.
BCCOFFICE :: August 21, 1954 59

. . Vacationers
. . Manager
. . Patsy
j
the only thing
'^oldfashione:
about our service
l^is VALUEI
. , . and we even add a
modern touch to oldfashioned
value standards
— by modernizing
seating facilities in your
theotre without interrupting
your daily show.
Our rehabilitation work
is a thing of joy . . .
and you'll especially
enjoy the low cost of our
treatment. We'll cheerfully
quote on your requirements.
Write today!
PARTS replacement for any mak
RE-UPHOLSTERY lor
any style
ERS—Foam Rubtheatre
seat
service co.
"•
itage Av
An ASTOR Office in Every Film Center
".CAT WOMEN OF THE MOON'
FAMILY AFFAIR—Mart Cole, ssecond from left, president and general manager
of Cole Theatres, Rosenberg, Tex., is pictured here with Mrs. Cole on the set of AUied
Artists' "Target Earth." With them are Herman Cohen, left, producer of the film; i^
Richard Denning, the star, and the Coles' daughter Rita, who seems to think Denning
is pretty nice.
SAU ANTONIO
"The Nordheim fire department took over the
operation of the Kay Theatre there Sunday
through Tuesday (8-10) with all proceeds
from the three-day showings going to the fire
department fund . Looney was back
in the Majestic boxoffice following a twoday
leave of absence. Beulah Greene, Aztec
cashier, worked in her place . . . Manager
Lynn Krueger, the Majestic, borrowed from
the navy i-ecruiting department a giant torpedo
which he displayed in front of the theatre
to plug "The Caine Mutiny" . . . The
National has a doll giveaway every Sunday.
Don Miguel Galvan, operator of the Pena
Theatre, New Braunfels, has taken over the
operation of the Sunset, a neighborhood
house. leasing the showcase from Roy Mc-
. Gregor at Azteca include
Gloria Durate and Senor Ai'tega . . . The
Alameda featured a midnight stage show
Saturday (7i with Quinten Bulnes and an
array of Latin-American stars . . . Doris
Acell Trevino, director of the San Antonio
Variety Club, has gone to Mexico City to
spend the month with her grandfather. Gen.
Gabriel Gavila.
Arthur J. Beck, 61, owner and manager
of the Texas Scenic Co., died in a local
hospital ... An Apache Indian chief was
in town for the showing of "Apache" at
course and that from now on the future t'
the Majestic and made an impressive picture
well-located, well-managed movie houses
in his bright-colored regalia in front of the
theatre . John Santikos billed
a Friday the 13th jinx stage and screen show.
this area will be bright. All signs in rece)
months indicate a marked revival of puW
in motion pictures."
Featured on the screen at his Olmos Theatre
interest
were "Brain Snatcher" and "Evil Mind" Lefkowich, as head of the Community d
tl
other houses In while on the stage was Michael Malte-se's cuit, also operates 13
"Nightmare" to augment the midnight at-
greater Cleveland area.
traction.
New Embassy Lease
Hailed in Cleveland
From Mideast Edition
CLEVELAND—The recent renewal of th
lease on the downtown Embassy by the O
munity Circuit Theatres for $700,000
hailed in the Cleveland Plain Dealer as "re
fleeting renewed confidence in the future c
the motion picture
industry here."
According to Adin C. Rider, re
editor,
the renewal of the lease was the firs
to be transacted on a downtown house in
last five years since television came Int
general use in the area. He also noted the
it was only the second one in almost te
years.
Rider pointed out another fact that
the lease all the more indicative of a fait
in the industry: During the past five yew
approximately 20 per cent of the city's 1(
theatres have been closed, converted to oth«
uses or to operation on a part time basis.
Max Lefkowich, head of the leasing grot
and the founder of the city's fii-st film thei
tre, the Wonderland, in 1910, was quoted «
saying
"Our new lease of the Embassy refleti
our conviction that the downward trend <
theatre business in recent years has run i
Visiting the Mexican film exchanges to
book were Ramon Ruenes, Rex Theatre, Mission;
Enrique Flores. Rio. Mi.ssion, and
Esther R. Cuellar with her son, Mexico
Teatro, Mission . . . Clasa Mohme Is to
DROP A CARD TO • • FRANK MORRIS
for the Best Quality Supplies
MANIEY . . .
01 Gau^e
17 North Shortel Okrohoma City, Okta.
release its newest Pedro Infante starrer,
"Pepe El Toro," at the Alameda the week of
Monday (23).
Phyllis Thaxter has been added to the
other principals in the cast of "Women's
Prison," a Columbia film.
mOTIOn PICTURE SIRYICEC'.
IIS HYDE ST. San francTsco(2)Callfr
BOXOFFICE : : August

.
j^cIMeau
i
for
DERN THEATRE PLANNERS I
TEXAS BRIEFS
Jack Verser, who manages a Weslaco theatre,
and his wife, manager of the State in
Mercedes, attended the Lions convention in
New York.
Manager Edward Broussard has installed
a new screen, 80x40 feet high, at the Surf
Drive-In, Port Arthur.
The TCU Theatre in Fort Worth was sold
by C. O. Hagen, Yoakum, to W. S. McLemore
of Waco.
The Uptown Theatre in Houston, which
has been closed since a fire last June 29,
reopened following redecorating and the installation
of a new air conditioning unit, according
to Manager Fred Cannata.
A Trico Carpet Instolla.
tion Coronet Thcot
Doll'i
!n|)ulment form for free information :
Manager Jake Walker has Installed a wide
screen at the Esquire Theatre in Carthage.
hJmodern theatre
i'uining institute
•^'S'an Brunt Blvd.
City 24, Mo.
Pase enroll us in your RESEARCH BUREAU
rfeive information regularly, as released, on
Uowing subjects for Theatre Planning:
] I justics
] / Conditioning
] A:hitectural Service
]"'ack" Lighting
] Biding Material
]Crpo»»
] C n Machines
] dnplete Remodeling
D Lighting
Fixtures
n Plumbing Fixtures ;
n Projectors
•
Projection
Lamps
n Seating !
Signs and Marquees
Sound Equipment
] Derating D Television j
]dLic Dispensers D Theatre Fronts
j
•
j
Recent Cinemascope installations include
the Twin Peaks Drive-In at Alpine, owned
and operated by Mr. and Mrs. J. T. Davidson;
the Citrus Drive-In at Harlingen, owned
and managed by Miss De Salme; the Hollywood
Theatre in Dickinson, co-owned by
Raymond Emmite, and the Texas Theatre in
Bay City, managed by George L. Yoxtheimer.
Finis Stilwell Resigns as
Video Manager at Ada
ADA, OKLA.—Finis Stilwell, for five years
manager of the Video Theatres' operations
here, has resigned to enter another field.
Prior to coming here he was assistant manager
of the Video operation in Lubbock, Tex.
Robert Browning of Oklahoma City has
been named to replace Stilwell in the supervision
of the fom- theatres. He will be assisted
by Tom Boswell of Chickasha, Okla.,
who will replace Glen Wilson, now a projectionist.
Theatres Turn to TRICE!
for beautiful
in
carpets
Theatres in the Southwest
1 Complete Installation jl.
by our own workmen.
Call us today:
Win Toylor
TRICE COMMERCIAL CARPETS
2108 Kidwell Dallas TE-279
] D re-In Equipment D Vending Equipment •
Subjects
Hobart, Okla„ Theatre
Remodeled for $40,000
HOBART, OKLA.—A $40,000 remodeling
job has been completed to convert the Kiowa
into the new Esquire Theatre according to
James Rush, manager.
The refurbishing included a new marquee
and name, new front, new concessions stand
and the installation of 736 seats 36 inches
apart to replace the 845 old seats that were
only 28 inches apart. A new wide screen
also was installed. The theatre is a member
of
the Video Theati-es circuit.
Satij
Capacity,.
Signed..
old reply cards for your further convenience •
ling Information are provided in The MODERN :
E Section, published with the first issue of :
j
i
Oklahoma Allied Okays
Stand on Film Rentals
TULSA—Directors of Allied Theatre Ownj
: ers of Oklahoma have endorsed the "appeal
• to reason" statement on film rental policies
• announced recently by Abram F. Myers, Na-
• tional Allied general counsel. The resolution
• also urged National Allied to seek government
intervention if efforts to obtain re-
: lief on film rentals fail.
Edward Bernds and Elwood Ullman are developing
"High Society" for Allied Artists
as a Bowery Boys comedy.
ALWAYS
GOOD!
AlWAYS
OH
Twer
FILMACK
BETTER lNiwYirk.N.Y.
SPECIAL JI32T S Wskuk
TRAILERS
CLASSIFIED ADS—EASY TO USE
BXOmCE :: August 21, 1954

: August
this
man
has
in
hnis veins i
BUSINESS EXECUTIVES
CHECK THESE QUESTIONS
If you can answer "yes" to most of them, you—and your companyare
doing a needed job for ttie National Blood Program.
o
o
Oi
HAVE YOU GIVEt^ YOUR EM-
PLOYEES TIME OFF TO MAKE
BLOOD DONATIONS?
HAS YOUR COMPANY GIVEN
ANY RECOGNITION TO
DONORS?
oHAVE YOU ARRANGED TO HAVE
A BLOODMOBILE MAKE REGU-
LAR VISITS?
o
o
o
o
oHAVE YOU SET UP A LIST OF
VOLUNTEERS SO THAT EFFI-
CIENT PLANS CAN BE MADE
FOR SCHEDULING DONORS?
HAS YOUR MANAGEMENT EN-
DORSED THE LOCAL BLOOD
DONOR PROGRAM?
HAVE YOU INFORMED EM-
PLOYEES OF YOUR COMPANY'S
PLAN OF CO-OPERATION?
WAS THIS INFORMATION
GIVEN THROUGH PLANT BUL-
LETIN OR HOUSE MAGAZINE?
HAVE YOU CONDUCTED A
DONOR PLEDGE CAMPAIGN IN
YOUR COMPANY?
Remember, as long as a single pint of blood may mean the difference
between life and death for any American . . the need lor blood is i
w!«s*aasss!iiS!s
NATIONAL. BLOOD PROGRAM
Of coiirse he'd never volunteer to give blood,
anyway. But any resemblance of this old duffer
to the average, red-blooded American is a
mistake.
For instance, several million healthy Americans
have given blood. But it's not enough.
So this is to tell several million more Americans
that their blood is needed— now!
We've never let anyone down who was in
trouble. When a GI gets wounded and suffers
shock— he's in bad trouble. He's got to have
blood and lots of it! Folks here at home need
blood too— to save their hves.
So make a date with your Red Cross, Armed
Forces or Commmiity Blood Donor Center.
One hour and you're on your way.
GIVE
.give it
again and again
BOXOFFICE :
21,

I
MINNEAPOLIS
1
Poid
—
—
—
iFast 'Brides' Pace
At Twin City State
— Holdovers continue to
prosper sensationally. One of the two new
arrivals. "Seven Brides for Seven Brothers."
ushering Cinemascope into the State, catapulted
sky high.
Five of the eight first run theatres here
were charging more than the regular 85-cent
admission price the past week. For "The
Caine Mutiny" the scale was upped to $1.25,
for "Cinerama" the top is $2.65. for "Magnificent
Obsession" and "Seven Bride.s" it is
1$1, and for "Man With a Million" $1.20 (the
usual World price). Six of the eight theatres
had holdovers and all were doing marvelously.
(Average Is 100)
-This Is Cineromo (Cinerama), I 8th wk. . . 1 50
3opher Gone With the Wind (MGM), 5th wk. . . 1 40
.yric—Living It Up (Paro), 4th wk 100
Orpheum The Coine Mutiny (Col), 3rd wk 175
I'an—Cot Womon of the Moon (Astor); Monster
I
of the Ocean Floor (LP) 95
'?adio City Magnificent Obsession (U-l), 2nd wk. . 1 75
tate Seven Brides for Seven Brothers (MGM). 250
Vorid Man With a Million (UA), 2nd wk 150
Mutiny' Breaks
3maha Record
OMAHA—"The Caine Mutiny" at advanced
)rices scored a record at the State. In a wire
Columbia Manager Joe Jacobs, owner
lalph Goldberg said " 'The Caine Mutiny' is
Ixceeding
our fondest boxoffice expectations.
he house record is being exceeded by 25
er cent. More pictures like this would solve
11 our industry problems."
dmiral-Chief Return From the Seo (AA);
Security Risk ( AA) 1 00
rondeis King Richard and the Crusaders (WB),
to Kill (LP) 130
imoho Hans Christian Andersen (RKO); Make
Hoste to Live (Rep) 90
pheum Broken Lance (20th-Fox) 190
ate The Caine Mutiny (Col) 300
own—Gun Fury (Col), The Three Mesquiteers
Rep), reissue 85
ouis Lutz to Return
Detroit Situation
WAUKESHA, WIS.—Louis Lutz, who rently
has been managing local
theatres, re-
)rts that he will return to Detroit to
anage the Uptown Theatre in suburban
ighland Park beginning September 1. Lutz
rmerly managed the 2,900-seater for RKO
1942 to 1947.
ElKO's lease on the house expires Septemr
1 and the owners of the building have
i'->m
ntracted with Lutz to manage the house
a a salary and percentage.
CS Installations
fliore
lOMAHA—Paul Fine of Western Theatre
lipply said Cinemascope installations were
ntinuing to mount. Opening here recently
pre three suburban theatres of the Ralph
pldberg Corp.; the Avenue, Military and
pes.
JTrl-States circuit opened its Ingersoll in Des
bines and scheduled Cinemascope to open
J the Omaha Theatre here Sunday (15). Mrs.
\ N. Johnson completed installation at the
'rand in Red Oak, Iowa, the last of July
ii Frank Good is installing C'Scope with
iir channel stereosound at the lowana, also
1 Red Oak.
Modernization
?larts
WONDOVI, WIS.—Mr. and Mrs. H. S.
?^ater, new owners of the Mondovi Theatre,
Ijve started a modernization program.
Omaha Tent's Field Day
Mixes Fun and Business
OMAHA—Exliibitors in thus territory had
one of their biggest treats in many moons at
the big Variety Club Field day and dinner
dance.
Headline events were the visit of leaders in
the Variety Club and in the technical field
of the industry, a reception given by Chief
Barker J. Robert Hoff as a preliminary to
the main event, demonstrations of the latest
equipment and a golf program at Happy Hollow.
The dinner dance was at the Blackstone
hotel.
George Hoover, International chief barker,
was met at the Municipal airport and the
caravan of Omaha film leaders with a police
escort paraded through Filmrow and on to
the Blackstone hotel with banners flying and
sirens going.
In the procession were greeters Jack Renfro,
Joe Jacobs, Bill Barker, Myer Stern. Max
Rosenblatt, Iz Sokolof, Iz Weiner, Eddie
Shafton and Hoff. The party at the Hoff
home was tabbed one of the finest the industry
has had here.
LITNCHEON ADDRESS
International Chief Barker Hoover said in
a luncheon address that organizations dealing
with handicapped children need "corelated
thinking."
"Duplicated thinking means duplicated
costs," he said. "Too many organizations
are working on general fields of afflicted
children instead of treating more specific
cases. As a result, many handicapped children
aren't diagnosed and treated properly."
Hoover spoke to the boards of directors
of the United Cerebral Palsy Ass'n of Omaha,
the Douglas county chapter of the Nebraska
Society for Crippled Children, the Rehabilitation
Center Committee and the Variety Club.
He said he will attempt to weld the three
units together in rehabilitation work.
TECHNICAL DEMONSTRA'nONS
Also among his appearances was one at
the Center Theatre, where a demonstrktion
of new technical equipment was held. Among
the technical experts present were Joseph
Tushinsky, Hollywood, showing Superscope,
variable anamorphic lenses; L. B. McKinley,
vice-president of instrument sales. Bausch &
Lomb; Charles J. Bachman, Fairchild Co. of
New York with Perspecta sound; J. E. Debish,
Bell & Howell, from Chicago; Seymour Jacob,
Chicago, Super-Panatar, and George SUversten,
Chicago, Super-Cinephor and Cinephor.
Twentieth-Fox, MGM, RKO and Warners
showed films on advances in Cinemascope
and wide-screen. Exhibitors saw a comparison
of the latest in lenses and theii- reactions
were varied. Some were certain, for instance,
that the Bell & Howell system was the clearest
while others, like Ernie Kassabaum of
Seward, were positive that Bausch & Lomb
lens gave the greatest depth and sharpness.
There were some 200 persons at the Center
Theatre for the demonstration in the morning.
In the afternoon they moved to the
Happy Hollow Golf club, where teams from
Omaha and Des Moines film industries competed
and others enjoyed the clubhouse facilities.
Omaha golfers emerged victors. Omaha
PXOFnCE :: August 21, 1954 NC
f t)
George Hoover, International Variety
Club chief barker; L. B. McKinley, Bausch
& Lomb representative, and Joseph Tushinsky,
Hollywood, Superscope representative,
are showTi at Omaha where Tent 16
presented a demonstration of the latest
in
lenses.
Warner Office Manager Tony Goodman was
low with 74.
Then the festivities switched to the Blackstone
hotel for a cocktail party, dinner dance
and floor show in the Assembly room and
main ballroom. Pictures of Variety Club
figures at the various functions were shown
on television.
The occasion marked the first visit of an
international chief barker to
in 17 years.
the Omaha tent
Moore-Johnson Fight TV
Jolt to Theatre Takes
MINNEAPOLIS—Local exhibitors, surveying
boxoffice results on the night of the
Moore-Johnson championship fight telecast,
say they're more certain than ever that one
of the good things that could happen to them
would be the exclusive theatre televising of
all such future bouts and important sports
events in place of the telecasts on home sets.
Whereas the aforementioned pair's first
meeting, brought via TV exclusively into
4.100-seat Radio City Theatre here and turning
them away, apparently had no adverse
effect on the boxoffice locally, the Moore-
Johnson fight on home sets found takings
badly off all along the line, the exhibitors
report.
A factor on that particular night, however.
was an exhibition baseball game between the
New York Giants and their Minneapolis farm
club which drew a turnaway crow-d here and
which also went on TV.
Airer Screen Enlarged
MITCHELL. S. D.—William Clark, manager,
reports that the Lake Vue Drive-In has
enlarged its screen for CinemaScope screen-
William Levy Installs CS
COLUMBIA HEIGHTS. MINN.—William
Levy, owner of the Heights Theatre, has installed
Cinemascope.

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75 Glenwood Ave.
Minneapolis 2, Minnesota
BOXOFFICE :: August 21. W-

. . The
. . Myron
I
OMAHA
iroyce Anderson has resigned as secretary to
r Manager Don McLucas at United Artists
knd her position will be taken by Erma
peLand, who has been with Theatre Booking
Service since Jack Renfro took over four
^ears ago. Before that she was a booker with
ftKO about four years . . . Joe H. Jacobs of
bolumbia made a swing througli the South
Pakota teiTitory. He said "The Caine Mutiny"
vas continuing to roll up daily marks at the
ocal State and appeared headed for a top
•OSS
figure.
Helen Newman, Allied Artists office manger,
spent part of her vacation in Des Moines
nd had a big time visiting Filmrowers there
Mrs. Vera Christensen has been added
art-time to the AA staff.
Columbia staffers are planning a big proram
for their office party at Peony park
riday (27), and expect to have as their speal
guest Division Manager Ben Marcus of
;ansas City . . . Bud Marshall of the bookig
staff had a recurrence of an old rib
ijury . . . BUI Wink. Warner salesman, took
chair ride with his wife up the peak near
ead, S. D., while vacationing in the Black
and had some anxious moments when
1 electric storm arose. They finally decided
chance a trip down, and made the 15-
inute descent without getting caught in
in or rough weather . . . Don Shane, Ti-iates
city manager, is taking the second
;ek of his vacation . . . Prom the Brandeis,
mes Grant and Alma Kostland are on
cations.
The 20th-Fo.x office has Evelyn Juszyk on
cation. She plans to visit in Norfolk and
ly some golf on the fine course there, then
it her father in Humphrey . . . Max
cCoy, 20th-Fox salesman, is doing a lot of
;erior redecorating during his vacation,
sistant Shipper Bill Higgins is going to
trtland, Ore. . R. W. "Pinky" Mcllvaine,
imager of the Brandeis Theatre; Dave
ijors, executive secretary of the Omaha
sicians Ass'n, and Lyle DeMoss of radio
tion WOW were judges of the Show Wagon
ent contest finals at the Centennial Them
nter . . . Edna Nast, Republic booker, was
vacation.
:!lyde Cooley, secretary of the projectionists
id he's been informed installation
Cinemascope in the 20th-Fox screening
j
jm will start immediately . . . Office Manajr
Evelyn Cannon at MGM was doubling
i brass last week. Booker Johnny Jones
is on vacation during the period when
Fnrow was loaded with exhibitors in for
t Variety Club's field day and demonstrati.
J'isitors in town included Mr. and Mrs.
"fliy Schroedl, Falls City; Richard Marvell,
S^PauI; Ernie Kassabaum, Seward, all from
I*raska. lowans included Earl Cowden,
S^ney; Mrs. R. N. Johnson and son Richard
oJRed Oak; Mr. and Mrs. Ed Osipawicz,
C rectionville ; H. Von Boxtell, Battle Creek;
A| Gardner, Woodbine. South Dakotan Al
ebben, who now has Cinemascope in
oilration, was also in.
New Empire Will Open
At Minol, N. D., Sept. 2
MINOT, N. D.—The opening of the Minnesota
Amusement Co.'s new $350,000 Empire
Theatre here has been definitely scheduled
for September 2.
At a conference here held last week, with
Harry B. French, MAC president, on hand,
plans were formulated for a huge civic celebration
to celebrate the opening of what was
hailed as "one of the nation's most beautiful
showhouses and the finest, newest and most
modern in this state."
It will be Empire week and the local Chamber
of Commerce, Retail Merchants Ass'n and
newspaper will direct the activities.
The new house, designed by Liebenberg &
Kaplan, Minneapolis theatre architects, will
seat 1,251. The opening attraction will be
"The Student Prince."
Booth Ventilation Rules
Revised in Wisconsin
MADISON, WIS.—The Wisconsin Industrial
Commission has revised the chapters
of the building code concerned with the
ventilation of motion picture projection
booths. The new chapters provide for a ventilation
system offering a minimum exhaust
of 15 cubic feet per minute for each arc lamp
or source of contamination. An equal supply
of fresh air is
also required.
New South Dakota Airer
BELLE FOURCHE, S, D,—Alex Kling and
his son Harvey have opened their Kling's
Drive-In east of here. The airer has a capacity
of 352 cars and is equipped for Cinema-
Scope screenings.
CS for Wisconsin House
LANCASTER, WIS.—W. J. Charboneau has
equipped his Grantland Theatre with a wide
screen and stereophonic sound.
ORDER YOUR
POPCORN
White Japanese Hulless Popcorn
DES MOINES
lyTr. and Mrs. Bev C. Mahon, owners of the
Pella Theatre in Pella and co-owners of
the Varsity in Des Moines, became the parents
of a .son born at Mercy hospital here. Mrs.
Mahon is the former Zora Fini, booker for
Monogiam for many years . Blank,
president of Central States Theatres Corp.,
recently attended a luncheon at the White
House for the Korean Foundation. Myron
said the President told him he thought Des
. . . Everett
Moines' successful fight against the flood was
a remarkable achievement
Olhausen, manager of the Sutherland Theatre
in Sutherland, has announced that for the
remainder of August and September, and
possibly the rest of the sea.son, the theatre
will be open on the first two Tuesdays of the
month, as well as the usual Wednesday,
Thursday, Saturday and Sunday evenings.
Don Barnes, manager of the Arrow Theatre
in Cherokee, used a giant searchlight in
a recent promotion . Strand in Cedar
Rapids has been purchased by the Footlighters
Community Theatre, Inc., from
Harold Wright, Duluth exhibitor . . . For the
opening of the new drive-in in Boone recently,
film was brought in by Maj. Milford
Juhl in an Iowa National Guard helicopter.
He demonstrated the complete maneuverability
of the craft in bringing it to a landing
in front of the screen where he presented
the film to S. N. Fangman, manager of the
theatre.
ALWAYS
eOOD!
ALWAYS
I
SPECIAL
FILMACK
kn.
FOR BETTER|N..Y.rk.N.Y,
TRAILERS
|l327 S Wibi.k
^Ihieijo 5, III
R Jdy for CS Screenings
\NDSTONE, MINN.—Cinemascope equipm.t
has been installed at the Vogue Theatre,
•nlaged by Guy Thorne.
Bf+omCE :: August 21, 1954

. . Kelly
. . Fay
. . Bob
. . Kenneth
. .
. . . Arnold
: August
MINNEAPOLIS
"The Student Prince" has been chosen to open
the Minnesota Amusement Co.'s new
$350,000 Empire Theatre at Minot, N. D.,
September 2. according to Harry B. French,
MAC president. "The Egyptian" and "The
Caine Mutiny" are expected to follow. The
house will be managed by Marion Walker,
manager of the Paramount State at Minot,
which it will replace.
Recent deaths in the territory included
those of Edward F. Pui-dy, 74, a pioneer showman
who was manager of the W. R. Prank
Boulevard, local suburban house; Henry J.
Hower, 65, owner of the State Theatre,
Worthington, Minn., and Russ Pettengill, 62,
a former film salesman who built the Superior
(Wis.) Theatre.
.
Don Swartz will distribute the reissued
"Duel in the Sun" in the Milwaukee and
Minneapolis areas, starting early next month
its following current release out of Milwaukee
Evidon is back on the job at
the Independent Poster Exchange after a
session at the Johns Hopkins clinic in Baltimore
Gene Meredith, Warner office
. . . manager, vacationed at his Lake Minnetonka
home.
Mike Lee and Abbott Swartz, United Artists
district and branch managers, attended the
world premiere of W. R. Frank's "Sitting
Bull" at Rapid City, S.D., Thursday (19).
UA is distributing the latest production of
the local theatre circuit owner . . . Warner
exploiteer Don Walker was in from Kansas
City to beat the drum for "Dragnet," which
is set for the Minneapolis and St. Paul RKO
Orpheum theatres, day and date, for early
September.
One more of the territory's drive-in theatres,
Ralph Green's at Rochester, has gone
to one-track optical sound CtnemaScope.
That makes a total of four out of approximately
85. The Dawson, Minn., airer
doned its plan to equip with the wide
and necessary new lenses . . . "The French
Line" finished a fom--day day-and-date
showing at four W. R. Frank circuit local
neighborhood houses and, it is claimed, encountered
no squawks or other trouble. It was
the picture's first Minneapolis indoor showing,
having played previously only in two
ozoners here.
"Broken Lance" is booked for only two
weeks at Radio City here to follow the current
"Magnificent Obsession," but Saul Malisow,
local 20th-Fox manager, expects it to
run at least three. Fox has "The Egyptian"
inked in to follow "Lance" at Radio City.
The trailer truck ballyhoo for "The Egyptian"
spent two days in the Twin Cities this week.
U-I exploiteer Hal Cohan came in from
New York to launch the campaign for "The
Black Shield of Falworth" which follows
"The Caine Mutiny" into the RKO Orpheum
here . Dressell, RKO manager, returned
from a two-week vacation in northern
Minnesota . Dodson, author of
"Away All Boats," forthcoming U-I picture,
is due here next week for talks and interviews
. "Tip" Halmerson, U-I salesman,
who summers at Lake Minnetonka, is
becoming famous for his unusual and large
collection of fish hooks. He's one of the local
industry's top fishermen.
Edward Knaus and Stanley Trost are planning
to build a theatre at Aurora, Minn. .
The world premiere of Walt Disney's "The
Vanishing Prairie" was held at Hot Springs,
S. D., near where it was filmed . . . Herman
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WESTERN
THEATRE SUPPLY CO.
Jochims shuttered one of his two Luverne,
Minn., theatres . . . Conventional and outdoor
theatres hereabouts are going strongly for
midnight spook shows. Three of the ozoners
and a paii- of the indoor houses staged them
the past fortnight to big business . . . Fayi
Dressell,
local RKO manager, wound up ISthj
in the Walt Disney "Peter Pan" nationa
sales contest and was in the money
Columbia is planning to make a feature,
"The Great Lakes," on the actual locales
Duluth and Superior.
Mrs. Betty Lou Pawlickj, daughter of RKO
office manager Al Stern, is joining her army
husband at Munich ... Gil Nathanson, chairman
of arrangements, and Harry Levy, his
assistant, are urging everybody to set aside
September 10 to attend the Northwest Vari-J
ety Club's annual golf tournament at Oak
Ridge Country club. They promise the usual
fun, food, games and prizes, and the $10
ticket includes everything. It's for members
and their guests, and "come and enjoy a perfect
day," say Nathanson and Levy. Ticket'
are on sale at the Variety Club rooms and a:
all film exchanges.
Will Jones, Morning Tribune critic,
took i
couple of weeks off to celebrate the arriva
Suburban World, Ted Mann's local neighbor
hood "fine arts" theatre, managed by Harr
Katz, was right on the beam, as usual. Wliei
Time came out with the picture of Gin.
LoUobrigida, Italian star, on its cover.
Suburban World lost no time in insertin
"Beauties of the Night," starring Miss Lollo
brigida, as its attraction.
The first play from the pen of Bob Murph:j~
Star-Tribune motion picture editor-critij
called "Only Young Twice" and produced tjj
the Old Log summer theatre, won fine notiwj
Shartin. Paramount booking mar
ager, is back on the job after a vacation . .
Jack Heywood, New Richmond exhibitor
was a film salesman here many years
is ill at Miller hospital, St. Paul.
CS Now in 225 Situations
MINNEAPOLIS—Cinemascope installatiOl|
in this film exchange territory now
225 and more are being made every dai('
according to Saul MaUsow, 20th-Fox
ager. There are approximately 775 convi
tional and drive-in theatres in the terrih
it is estimated by S. D. Kane, North Ce
Allied executive counsel. Thus one in
three already have joined the CinemaS
procession, according to the Malisow-Ka*
figures.
Nebraska House to Reope ^
EMERSON, NEB.—The Dixie Theatre vj^nii
be reopened in September, according to J.
Pope, the owner. It has been closed sli;
February. New seats, projection machii
and sound equipment are being installed.
Equipped for C'Scope
WATERLOO, NEB.—Johnny Fischer
installed Cinemascope equipment includf
stereophonic sound at his Valley Theatnii
Wide Screen Installed
WASHBURN. WIS.—Ed Kernan, manil|
of tlio W:ishburn Theatre, reports the
slallation of a metallic wide screen at
house.
BOXOFFICE
:
21,

I CLEVELAND—When
.
high
—
—
——
—
Fred Holzworth Back
To Theatre Business
Fred Holzworth resigned
as manager of the Hilliard Square
Theatre two years ago shortly after celebrat-
FRED HOLZWORTH
ng his 25th anniversary m that post he re-
)orted he was severing all connection with
heatre operation to join Brown & Bigelow
a a sales capacity, but "once a showman
Iways a showman" holds good for Holzworth,
nd this week he returned to the industry
3 manage the Beach Cliff Theatre in subjban
Rocky River. He succeeds Robert
wanson who has been transferred to Port
linton to manage the Clinton Theatre, a
ost vacated by the illness of Harry Callaan.
Holzworth's career started while he was in
igh school when he ushered in the now
efunct Lakewood Theatre. This led to
oUywood where he worked at Grauman's
hinese as floorman and, in his spare time,
as a movie extra. Back to Cleveland, he
lined the Loew organization as assistant to
'ommy Carroll at the State Theatre. Look-
,ig for more theatrical experience, he temorarily
joined the then popular Bob and
ail Sherwood band, returning to become
lanager of the State.
After another spell of wandering, that inuded
Los Angeles and San Francisco, he
turned to Cleveland and for the next 25
ars managed the Hilliard Square Theatre.
e pioneered in the presentation of special
ddy matinees and organized effective methis
of curbing theatre vandalism, with PTA
others to urge good theatre behavior and a
iJliceman on hand to enforce it when necesry.
Holzworth was in demand as a speaker
schools and before PTA groups to
I'esent theatre management problems and to
ilist parents in the campaign to improve
keatre manners.
uys Interest in Airer
MADISONVILLE, KY.—Mr. and Mrs. Dale
intrell have purchased one-half interest in
Dixie Drive-In from Richard Oexmann of
e
vensboro. Co-owner of the airer is Paul
nkins.
liXOFHCE :
Independent Distributor
Record in Detroit by Dezel
DETROIT—Spurred by the current $10,000
prize contest for Lippert Pictures bookings,
Albert Dezel has set a record for independent
distributors of having three pictures playing
at Detroit first run houses simultaneously
and four Lippert pictures playing on Woodward
avenue within about four blocks of
each other.
"The Cowboy" opened on the 11th at the
Michigan, the only one to play off Woodward
avenue, with "Knock on Wood," while the
Fox opened "The River Beat" Friday (13i to
play with "The Gambler From Natchez."
Meanwhile "The Big Chase" teamed into a
big second week at the Palms with "On the
Waterfront" as the top screen offering, and
the Roxy opened a pair of Lippert attractions
on a second run basis, "Sins of Jezebel" and
"Queen of Sheba."
Installing CinemaScope
In Ohio's Hiram College
to show Cinemascope pictures.
He recently installed one-track Super-
Panatar optical equipment in seven Associated
circuit houses including the Shaw-
Hayden, Broadvue, Avon Lake, Hilliard
Square, Union Square of Cleveland; the Clinton,
Port Clinton, and the Newport, Youngs-
'GWTW Crowds in Detroit
Merit Extra Daily Show
DETROIT—Business chalked up by "Gone
With the Wind" at the United Artists Theatre
has continued so strong that Manager
Dillon M. Krepps is adding another daily
show with the start of the fifth week. The
picture opened with a four-a-day policy, but
dropped down to three after the third week,
with doors opening at 1:00 and the first
show starting at 1:30 p.m.
Under the revised setup, the doors open
at 9:30 for the first show to accommodate
the crowds, which have formed lines for
nearly every performance since the first
day.
Many Holdovers Boost
Detroit Business
DETROIT— Although sentiment indicated
a boxoffice slump was impending, first run
reports did not substantiate it, thanks to
exceptionally strong holdovers.
(Average Is 100)
Adorns- Volley of the Kings 'MGM), 2nd wk 125
Broadwoy-Capitol The Weok ond the WItked
(AA); The Despcrodo lAA) 105
Fox—Gorden of Evil (20th-Fox); Mon in Hiding
(UA), 4th wk ^60
Madison The Coine Mutiny (Col), 6th wk 200
Michigon Living It Up (Poro); Moke Hoste to Live
(Rep), 3rd wk 120
Polms On the Waterfront (Col); The Big Chose
(LP) 200
United Artists—GoiK With the Wind (MGM),
4th wk 225
'Lance' Nets Big 290
At Cleveland Hipp
CLEVELAND—Six of the seven first run
theatres did a way over average business last
week. "Broken Lance" led by a big margin,
reaching a 290 per cent gross at the Hippodrome.
"Knock on Wood" and "The Caine
CLEVELAND—Ben L. Ogron of Ohio Theatre
Mutiny." the latter in its third week, tied
with 138 per cent. "Seven Deadly Sins" had a
Supply Co. is installing complete Cin-
emaScope equipment including Motiograph big opening at the Dower Mall. Clear summer
Altec sound in the auditorium of Hiram college
weather prevailed all week with the
competition, including a threeday
usual outdoor
at Hiram. This is said to be the first
in the state to make preparations
engagement of the Ringling Bros, circus.
institution
Detroit's Herman Cohen
Busy With Film for AA
DETROIT—Herman Cohen, former manager
of the Dexter Theatre and salesman
for Columbia, who has gone places in Hollywood
in the production field with Abtcon
Pictures in the last couple of years, reports
that he is producing a new film "Target
E^rth," to be released through Allied Artists.
The picture stars Richard Denning,
Kathleen Crowley, and Virginia Grey. "This
is my biggest production to date," Cohen
said, "and we're all very excited about it."
Cohen's latest release, "River Beat," with
Phyllis Kirk and John Bentley, is scheduled
to open at the local Fox Theatre.
Installs Wide Screen
MILFORD, OHIO—Louis Eigher and Julian
Hardoerfer, co-owners of the Family Theatre,
have installed a wide screen.
Allen—The Coine Mutiny (Col), 3rd wk 138
Hippodrome Broken Lonce (20th-Fox) 290
Lower Moll Seven Deadly Sins (Arlon) 200
Ohio—Gun Fighters (Col); Coroner Creek (Col) ..140
Polace Ring of Fear (WB) 85
Stote Knock on Wood (Para) 138
Stillmon—Living It Up (Poro), 3rd d.t. wk 135
Nick George Readies Airer
At Detroit for Opening
DETROIT—The Jolly Roger Drive-In,
being erected by Nicholas George, will be
the first in this area to introduce the elaborately
decorated screen tower which is characteristic
of recent drive-in construction in
the south. The new house will open tentatively
for the Labor day weekend.
Features of the new drive-in, according to
circuit manager Ben Wachnansy, include
three-cone speakers for each car and stereophonic
sound, different color of lights for
each row on the ramp and one of the largest
screen towers in the country.
KENTUCKY ATLSITOK-Visiting LeNington,
Ky., former head of MGM, L. B.
Mayer, poses with Miss Kentucky, a Lexington
resident, and Bob Cox of the Ben
Ali Theatre. The pretty miss, Diana Hunt,
is a student at the University of Kentucky
and is receiving a big boost from local
theatre managers, who hope to back her
all the way to the Atlantic City finals.
: August 21, 1954 67

: August
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• Installation requires least high-cost contract
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• The whole system except for reproducers
and speakers is contained within one medium
sized enclosure and is simple to in-
• Uses the Academy Award hydro-flutter
suppressor magnetic sound heads.
• The system possesses almost unlimited
flexibility for any magnetic sound presentation
and contains ample facilities for conversion
to future need's. Single or multiple
track reproduction.
Altec-Lansing
A-7 new, improved
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stall,
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THEATRE EQUIPMENT COMPAMl
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209 South Third St.
Louisville 2, Kentucky
BOXOFFICE
:
21, tf

: ank
'
. . Mrs.
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\DET ROIT
Visitors from upstate included Walter
acobson of the Sunset Drive-In at Hartford
nd Joseph Busic of the Boshoven circuit,
rand Rapids . . . Mi-s, Ruth Blumenthal,
)-owner of the Film Exchange projection
x)m, announced her forthcoming marriage
5 Max Lask, local jeweler. Her son Robert
erg recently won a $400 scholarship at
arvard.
John Smith has been pinch hitting for
eorge Juckett in the Film Building booth
PYed McGrath, owner of the Lee Thea-
•e at Three Oaks, was a visitor . . . Joseph
Uul, owner of the Empress Theatre who
back for a few weeks, will return to his
Dmfi at Hollywood, Fla., in early September.
Mrs. Jack Dickstein was reported in a
ima at Providence hospital from a blood
Dt on the brain following a major operaan
. . . Kim Novak and Joe Carey, starig
in "Pushover." were in as guests of
nited Detroit Theatres meeting the trade
id press . . . Spencer Hill, formerly of Millukee,
has been named vice-president and
eative director at Ross Roy.
Don McKenzie, who runs the Richard
lieatre at Flint, is having no trouble findg
the print shortage, he bemoans .
Duffourc of the Music Hall put in two
leks filling in at the Michigan booth while
MacDonald took a vacation. Al was
steady there in the "good old days" of
ige shows of 1928 to 1938 . . . Eileen Bresnan,
20th-Fox booker, returned from a vacan
divided between East Tawas up on
ke Huron, and a tour of Canada . . . Liln
Pelto, Paramount assistant cashier, is
cationing in the northern part of the
d Lane, who has been covering the upte
territory for Paramount, is resigning
tjgo into the insurance business at Sparta,
Mere he makes his home. Ken Guibord,
mker, is being advanced to take his post.
?oker Jack Hebert moves up to first book-
^ and Claude Lane, assistant cashier,
i>ves over to the booking desk.
Clarence Moroney, formerly of the Roosevt,
is now at the Palms booth. Operator

. . Dick
. .
. . . Howard
. . Cooperative
. . D.
. . Joe
. . Since
. . Plans
I
SPECIAL
CLEVELAND
Cam Reichblum, who has made his home
Joe Rembrandt has installed the new Zeiss
anamorphic lenses in both the Center-May-
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Systems $1275
Now you con afford to have
beautiful High Fidelity, magnetic
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Johnson, son of film carrier Eddie Johnson,
passed his tests and is now training to be a
in Shaker Heights, is moving to East Liv-
.
erpool where he owns and operates the Columbia
Theatre, recently completely remodeled
for Cinemascope . Wright, Warner
Theatres district manager is on a vacation
... J. Knox Strachan. who was publicity
Academy Pictures Manager Leo Gottlieb,
and his family left for a two-week vacation at
largest Michigan circuit, has filed an appea
for rehearing of the award of channel 12 a
director for the Warner Theatres in Ohio
when Cleveland was the zone headquarters,
Flint to WJR, Detroit radio station, which i
building WJRT at Flint to operate en thi
Asbury Park, N.J. . . . It's housecleaning time
has moved to St. Petersburg, Fla., where, it
he
in the MGM exchange with the walls being
washed down and the place getting dolled up
is
video channel. A similar protest has beei
for the fall rush . Theatres of
filed by the Trebit Corp. A spokesman fo
Ohio is also presenting a new look. The offices
WJR pointed out that the permit was grantei
months of lega
have been painted and new drapes installed in by the FCC May 14, "after 15
reported, is in the advertising business.
field, Cleveland, and the Ellet. Aki-on, sold President Milt Mooney's office ... hearings J. J.
and deliberation."
and installed by National Theatre Supply Maloney, MGM central division manager, was
.
Manager
Marian Ward of Modern Theatres is on a
visit in on a routine town briefly with
two-week vacation in Maine . . Jack Sogg B. Follett, of owner
. Lt. Charles
Headquarters for Everything for
the Del-Lu Theatre, Gibsonburg, was on
Filmrow, and reports are that he might again
CINEMASCOPE and VISTAVISION
Magnetic or Optical.
become active in its operation.
jet pilot ... J. Stuart Cangney has installed
a wide screen in his 900-seat neighborhood
Jewel Theatre.
Horace Shock, owner of the Lima, Gloria
and Sharon drive-ins of Lima, is reportedly
building a shopping center near the Sharon
Spiess, Co-op booker is vacationing
at Lake George . Leavitt, projectionist
who was operated on last week in Mt.
Sinai hospital, is in a satisfactory condition,
according to hospital reports . . . Nat Lefton,
who returned from Hawaii where he spent
60 days in a hospital for surgery, is plamaing
to go to his Michigan summer home to escape
the hay fever season.
Gilbert Bryan, manager of the Astor Theatre,
and his wife are back from a Mackinac
Gene Vogel, formerly
vacation trip . . .
with Universal's Albany branch, is now located
in Cleveland as representative of Confection
Cabinet Corp., handling theatre concession
service.
Visitors of the week included Justin Knopp,
Royal Theatre. Oak Harbor; Peter and Mike
Wellman, Wellman and New Mock, Girard,
and George Manos, Toronto . . . Grace lammarino
of the Warner contract department
had a suprise when her husband, who has
been serving witli the army in Germany,
walked into the exchange without any forewarning.
He's home on a four-week leave
and she is taking a like leave of absence . .
Joe Weinstein, Warner theatre booker, is
back after a brief vacation in the east.
Meyer Fine, president of Associated circuit,
is due back the end of this month from
a six-week trip abroad including Norway,
Sweden and Denmark . all SW theatres
have started selling Cinerama tickets,
regardless of whether or not Cinerama is presented
in their towns, Frank Savage, manager
of the Warner Theatre, Youngstown, has sold
approximately 1,400 tickets for the Pitt.sburgh
show.
The Cleveland Cinema club held its annnal
summer picnic Wednesday (18) at the home
of Elna Gebhart in Willoughby. Mrs. Gebhart,
who has been active in Cinema club
work for many years and who contributes a
weekly movie column to the local newspaper,
has been appointed motion picture chairman
for the northeast district of the Ohio Federation
of Women's Clubs.
New ITOO members are Paul Oakley, Orpheum
Theatre, NeLsonville; F^-ank Nolan, Valley
Drive-In, Athens, and the Town & Country
Drlve-In, Coalton, and Cy Francis, Cruise-
In Drive-In, Cambridge . for a visit
by Tony Curtis Thursday (12) for the opening
of "Black Shield of Falworth" at the Hippodrome
were cancelled. The theatre is holding
over "Broken Lance" and following ii
with "The Egyptian" which opens Septembei
Circuit Appeals to FCC
DETROIT—W. S. Butterfield Theatres
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Cleveland, Ohio
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BOXOFFICE : : August 21.
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^

I
WEST
——
—
—
—
— —
'Lance' Is 300; Cooler
Weather at Boston
BOSTON—Cool weather and drizzly showers
plus new product perked up business at the
theatres. "Broken Lance" pulled down the
best gross in several years at the Paramount
and Fenway theatres. Prices were
upped a dime for this feature. "Gone With
the Wind" continued strong at the State and
Orpheum.
(Average Is 100)
Astor—The Coine Mutiny (Col), 6th wk 110
Beacon Hill Man With a Million (UA), 6th wk. , . 90
Boston—This Is Cinerama (Commercial),
32nd wk 100
Exeter Street The Holly and the Ivy (Pacemaker)
Welcome the Queen (BIS) 125
Memorial Magnificent Obsession (U-1), 3rd wk...llO
jMetropolitan About Mrs. Leslie (Para); Paris
Express
Paramount and Fenway Broken Lance (20th-Fox)-
Heot Wave (LP)
State and Orpheum Gone With the Wind
(MGM), 3rd wk
Obsession' 225 Per Cent
In New Haven First Week
NEW HAVEN—Ths big grosser in New
Haven was "Magnificent Obsession," which
rolled up 225 per cent in its initial stanza at
;he Paramount. "Gone With the Wind"
;losed after a four-week run.
ollege Gone With the Wind (MGM), 4th wk. . . 80
oramount Magnificent Obsession (U-l); Pride of
the Bluegrass ( AA) 225
oli— Broken Lance (20th-Fox) 105
(oger Sherman Susan Slept Here (RKO);
Dangerous Mission (RKO) 120
iartford Boxoffices
lold Averages
HARTFORD — Business maintained the
iiverage mark in Hartford with "Broken
iance" holding down the top position at 130
ler
cent.
llyn—About
Leslii
; The Fighting
Pimpernel (Carrol
M. Loew's— Pushi (Col); The Law vs. Billy
the Kid (Col), 3r_
3li Broken Lance (20th-Fox) . . .
alace Magnificent Obsession (L
Tomahawk (UA), 2nd wk
trond—Susan Slept Here (RKO)
(LP)
>onates to Jimmy Fund
ROXBtTRY, MASS.—Michael Redone,
president of Redstone Drive-In Theaes,
donated the opening night take at the
w V.F.W. Drlve-In to the Jimmy fund.
PROVIDENCE
le Strand neared a record as "The Caine
Mutiny" went into its fourth week . . .
11 Trambukis, Loew's State manager, has
Ided two ushers to his staff . . . Local
eatremen extended condolences to Phil
igel, 20th-Fox exploiteer for this area, on
death of his wife in Boston . . . United
ates Senator John O. Pastore and his
tnily visited Bill Trambukis, an old friend
)m when Pastore was governor of Rhode
:and.
E. M. Loew's Drive-In was the site of the
w England premiere of "Three Forbidden
... A sneak preview featuring
even Brides for Seven Brothers" drew a
eked house at Loew's State . . Surrounding
ve-ins are enjoying one of the best seain
years.
XOFHCE : : August 21, 1954
Settin'-Down Ozark Oscar
'Desirabul/ Miller Says
From Central Edition
BRANSON, MO.—Now that the second
"Ozark Oscar" has been presented to a
Hollywood star, Owen Theatre Manager
Steve Miller, in typical mountain style,
this week came up with this description
of the award:
"This is the famous 'Ozark Oscar'
which we'uns present to popular movie
stars who come down in these parts to
git hit. This here Oscar is more desirabul
than the cheep variety they give out in
Hollywood as there air not so many of
them give out, and also this here one is
differunt, as hit is settin' down.
"Hit tipyfies the peepul's judgment of
true actin' ability, and has no connekshun
with schools or academys. Only
other one we have gave out is to Forrest
Tucker. He came all the way down to
these here hills after hit, and got filled
up with Ozark bacon and strawberrys,
besides."
Film Salesmen Start
Scholarship Fund
BOSTON—The Motion Picture Salesmen's
Club has started a college scholarship fund
for sons and daughters of persons in the motion
picture industry in five New England
states, excluding Connecticut, with a donation
of $300.
The eligible youths must be high school
seniors or engaged in undergraduate work in
an accredited college. Tlie scholarship prizes
will be awai-ded to winners in an essay contest
on "The influence of Motion Pictures on
the American Way of Life." The essays mu.st
not run more than 1,000 words each.
According to plans drafted by the salesmen's
club committee, the contest will start
November 1 and run through Jan. 31, 1955.
The committee, composed of President
Maynard Sickles, Jack Grubbins, Irving
"Mac" Farber, John Peckos and Arthur Gerome,
expects other industry leaders will donate
other scholarships.
Theatre Float in Parade
BROOKS, ME.—The Brooks Theatre
float
won second prize in a Lions club field day
parade, according to Manager R. O. Hall. The
float, constructed by projectionist Harold
Brown, carried two concession employes
dressed as Mickey and Minnie Mouse who
tossed bags of popcorn to children along the
parade route. The sides of the float carried
the slogan, "Motion Pictures—Your Best
Entertainment." Over 30 units participated
in the field day to raise funds for a new
community playground. Hall, who is also the
Lions club president, filmed color pictures of
the day's events for a local newsreel showing
at the theatre the following weekend.
Mrs. Florence Kane Dies
NEW BRITAIN, CONN.—Mrs. Florence
Kane, wife of Walter Kane, manager of the
local Music Box Theatre, died at the age of
48 in Milwaukee. The burial was in Milwaukee.
Jimmy Drive Chiefs
Confer With Lodge
HARTFORD- H;iny Ffin.stcin, zone manager
for Stanley-Warner Theatres, and I. J.
Hoffman, Connecticut Theatres, co-chairmen
of the Jimmy fund campaign, met with Gov.
John Lodge to receive the official statement
in support of the Children's Cancer Research
Foundation.
Governor Lodge declared: "Our children
repre.sent our stake in the future and everything
which contributes to their health and
well-being warrants our constant support.
"This unique appeal of the foundation affords
everyone, regardless of financial status,
the opportunity to contribute, since it seeks
the small donations of the many.
"I am glad to call again for public a.ssi.stance
to this compassionate cau.se which
involves boys and girls of every race, creed
and color.
"The work of the Children's Cancer Reseai-ch
Foundation in the study, diagno.sis
and treatment of cancer is most worthy of
our continued support."
Feinstein told the governor that some 200
Connecticut theatres have pledged their full
cooperation to assist the Jimmy fund drive.
Norman Zalkind Adds
CS to Sub Run Strand
BOSTON—Norman Zalkind, owner-operator
of the second run neighborhood Strand
Theatre at Fall River, has added Cinema-
Scope equipment with optical sound. The installation
was by Capitol Theatre Supply
Co. The new curved screen is 33x20 feet.
It was necessary to widen the stage and
remove 100 seats for the larger screen, reducing
the capacity to 980.
Zalkind emphasized that in adding this
process for the showing of Cinemascope
films, he is giving the public the best pictures
in the best medium with the hope that
the public will recognize that the small, independent
theatre is a vital cog in the community
and will support it. "If this new
equipment doesn't restore my subsequent run
theatre to a profitable, economic position
so that I can get my investment back in a
reasonable length of time, then there is
little hope left for the small exhibitor," he
said.
Drops Censor Board Plans
WORCESTER—City Manager McGrath has
dropped his plan for setting up an advisory
board to review- films and other public entertainment
after City Solicitor Meleski informed
him that such a board would have
no legal standing. The city solicitor noted
that the police already have the power to
bring court action against anyone presenting
indecent shows.
John Findley Retiring
MYSTIC, CONN.—John Findley, operator
of the Strand Theatre and a showman for
more than 25 years, is retiring. The Strand
has been leased to Mary Jane Fox effective
September 1. Findley, also co-owner of the
Central and United theatres in Westerly,
R. I., will sell his interest in these houses to
his partner Morris Pouzzner.

; August
Somc^^lWJyM
»with your
present projectors
Sterophonic 3 or 4 chi
amplification
unit
^€*ttwuf ^%e4€4tt^ . . . another brilliant new design achievement
—a STEREOPHONIC Sound System which is unique and outstanding
in its simplicity and tonal quality.
Here ore some of \H most significant feaiures:
• Installation requires least high-cost contract
labor.
• Uses the Academy Award hydro-flutter
suppressor magnetic sound heads.
• The system possesses almost unlimited
• The whole system except for reproducers flexibility for any magnetic sound presentation
and contains ample facilities for conversion
to future need's. Single or multiple
and speakers is contained within one medium
sized enclosure and is simple to install,
operate and service.
• Proven BEST by actual TEST.
track reproduction.
^^
See your Cenfury Dealer or write:
Altec-Lansing
-7 new, improved
stage speaker
Century Projector Corporation newyork, n. y.
SOLD BY
MASSACHUSETTS THEATRE EQUIPMENT CO.
20 Piedmont St.
Boston 16, Moss.
BOXOFFICE
;
21, 1»8

I
'
: ric
. Teenagers
. . Al
. .
. . . John
. . Manager
. . Anna
. . Dominic
. . The
. . Leo
. .
. .
BOSTON
"ympathy to Doris Flannagan, secretary at
r 20th-Pox, in the death of her father .
Park Theatre at Richford, Vt.. is now
rating weekends only, Roy Brown reports
F"-?
broke into the concession stand
|f the Enfield Drive-In, West Enfield. Maine
hd stole, of all things, plumbing equipment,
'he culprits were caught and owner Sam
Iyer pressed charges, since it was the second
e that the same youths had broken in.
Relston, Inc., dealers for Cretors popcorn
•oducts. have installed a Cretors Olympic
jipcorn machine in the new VFW Parkway
'rive-In at West Roxbury for Michael RediSne
and another Olympic model in Red-
)ne's new ozoner in Fairfax county. Virnia.
Relston also has placed a Cretors HoUy-
K3d machine in the new candy stand in the
Theatre at Warren. R.I.. for owner Lon
harlie Fish, installation engineer for Capiil
Theatre Supply, is completing a tour of
ins and conventional houses in Maine
sjd Vermont which have recently installed
sgle track magnetic or optical sound Cinet
Scope. A. Bernadini has put in the magpie
single track at his Mount View Drive-
Burlington. Vt. Installing the optical
ck system were the Millinocket. owned by
Fink LePage. and the Lincoln. Howard
I-iner, in Maine; the Deer Park Drive-In,
r»fthwoodstock. for Paul F. :^ullavey. the
S..'-Hi Drive-In. Boscawen. for Walter Starikik,
and the Majestic and the Conway in
Ciway, N.H., for Leon Bolduc.
he Kenneth Douglasses jr. of Capitol were
ei lying a vacation in Kennebunk Beach.
iTien 90 boys from Attleboro arrived at
P.way Park one afternoon on two buses to
ai ind the Red Sox game, sudden showers
csceled the baseball contest. Quick thinking
oijthe part of the manager of the Kenmore
T^atre saved the youngsters from a disappnting
day. Arthur Donovan, manager of
tri nearby Kenmore Tlieatre proposed that
tn lads be his guests at the matinee and at
tlijsame time suggested that he would admit
thn for the loose change they had in thelipcwts.
The boys got up a total of nearly
$2| which Donovan immediately turned over
tojhe Jimmy fund and everyone was happy.
led shrimp rolls, cooked and served along
th'same style as eggroUs. have been put into
th concession stand at the Hoosac Drive-In
at .dams, and are becoming a popular additic
to the menu according to Manager
Aiiur Rosenbush. They are being sold
fo 30 cents each. Stanley Rothenberg
8J1 Charles Morse are co-owners of the
Hc!,;ac airer and the nearby Adams Theatre
atjorth Adams . . . Al Swerdlove. head of
Lijert Pictures here, introduced Stanley
Hales, producer in chief of the Australian
N Board, to the local film critics at a
Hifast at the Statler August 13. He was
'n;own for "Queen in Australia." which
Sw dlove is distributing in New England.
Sivia Sternburg, daughter of the Robert
Sttiburgs, district manager of New Eng-
H Theatres, Inc.. has selected Sunday Sept^i.er
5 for her wedding to George Lester
Spi of Mount Vernon. N.Y., at the Hotel
Stjer here. The young couple will make
9 home in Los Angeles . Margolian
BObmCE :: August 21, 1954
was called back to this territory to handle
the campaign for RKO on "Susan Slept
Here." which will open at the Keith Memorial
Theatre. Joe Longo, RKO's publicist for
New England, is on another assignment .
Ted Limberis of the Olympia Theatre at Bangor.
Me., has closed the house for the rest of
the summer.
Elizabeth Boudreau, director of public information
for the public library the last several
years, has resigned due to ill health. She has
worked closely with the industry on promotions
for films based on the classics and
other books, A dinner was held in her honor
at the Boston Press Club rooms at 37 Pi-ovince
St. Thursday (12), chairmaned by Mary
X. Sullivan.
WORCESTER
gilly Sullivan, projectionist at Loew's Poll,
returned from a vacation at the New England
beaches . Donahue, cashier at
the Warner, spent her vacation at Hampton
Beach. N.H. . Turturro. the
Elms in Millbury, is awarding 10 gifts each
Saturday matinee . Sturbridge Drive-
In. operated by Pete Marrone. scheduled professional
wrestlers in addition to the regular
film show.
Frank Dunn, chief engineer at the Poll,
has been vacationing on Lake Champlain .
The Oxford Drive-In christened its new Cinemascope
screen with "Three Coins in the
Fountain" . Leo Lajoie, the Capitol,
and family vacationed at Lake George,
with Andy Medici taking over the office duties
Cayer. student assistant manager of
the Poll, was married to Joan Belanger . . .
Arvid Lakstrom. doorman at the Warner, left
to spend a month in California.
John DiBenedetto, manager of the Poll,
was married in the rectory of St. Paul's Cathedral
to Patricia Doherty of Shrewsbury.
Mr. and Mrs. Anthony A. Bogatti jr. were
the attendants. After a reception for the
families at the Hotel Sheraton, the couple
left for New York and Atlantic City . . . Bob
Bergen and Bob Portle are subbing at the
Poll during the three-week vacation and
honeymoon of DiBenedetto . Walsh,
operator at the Warner, vacationed at the
New Hampshire beaches . . . John Murphy,
operator at the Poli, has been a patient in
St. Vincent hospital.
Starts 'Dragnet' Campaign
HARTFORD—The Warner Bros, film,
"Dragnet," starring Jack Webb, will have its
Connecticut premiere at the Stanley Warner
Strand September 1. Manager Jack Sanson
already has started the promotion campaign
with special stories appearing in the Hartford
Times.
Navy Flags for Navy Film
NEW HAVEN—Authentic naval flags are
being flown from the 45-foot neon upright at
Loew's Poli Theatre during the run of "The
Caine Mutiny." A collection of flags and pennants
was loaned to the Poli by the navy
reserve base here for that purpose.
VFW Parkway Airer
Opened by Redstone
BOSTON The VFW Parkway Drive-In
was opened at West Roxbury last week
• Thursday) by the Michael Redstone circuit
to turnaway business. President Redstone
turned the opening night's receipts of $1,700
over to the Jimmy fund.
A full-page co-op ad in the Boston Sunday
newspapers mentioned the names of the engineers,
designers and the firms .servicing the
theatre, plus a large picture of Michael Redstone
and a story of his theatrical background
and his many charitable endeavors. He is
treasurer of the 1954 Jimmy fund drive.
The theatre, located in the Veterans of
Foreign Wars Parkway, was hailed in the
newspapers as New England's new luxury
drive-in
theatre.
Film Villain Is Renamed
To Avoid Montana Clash
From Western Edition
ST. MARY, MONT.—When an RKO Hollywood
film company arrived in Montana to
start filming "Cattle Queen of Montana." it
found itself in a political situation which required
an immediate change in the script.
The motion picture to be filmed in Glacier
park and on the Blackfeet Indian reservation,
involves a conflict among the Indians as to
whether they can hve in "peaceful coexistence"
with the whites, and another involving
a greedy white man who throws in with some
of the Indians to keep the whites out of
Montana for his own profit.
The problem arose when a Montana spectator
heard the name "Yellowtail" used to
identify the chief Indian villain in the script.
He cautioned the film company that it might
become involved in Montana politics as he
explained that a Montana candidate for the
U.S. Senate. Robert Yellowtail of the Crow
agency, bore the same name as the film
villain. The RKO officials made a quick decision
to change the name in the script.
The Indian villain, played by Tony Caruso,
an Italian-born American from Indiana, is
now known as Notcha Kowa. "We don't believe
there will be any Indian doubles of this
name," said the film officials.
Stanley Fleischer has been assigned the art
direction duties on Warners' "Jump Into
Hell." drama of the Indo-China war.
ALWAYS
COOD!
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TIME!
FILMACK
FOR BETTER lN.wY.rk.N.Y.
SPECIAL
1(327 SWikuk
TRAILERS
IMAGE ft SOUND SERVICE CORP.
"The Best Value In Sound Service"

. . Harry
. . Fay
. .
. . Latest
. . Tony
. . Tom
: August
j
53 Added to Academy;
One Is Reinstated
From Hollywood Edition
HOLLYWOOD—The addition of 53 new
members to the Academy of Motion Picture
Arts and Sciences by vote of the board of
governors was announced by President
Charles Brackett. The board also approved
one request for reinstatement.
New members, representing nine branches
of the Academy: Actors, Jeff Chandler, Ellen
Corby, Sheldon Leonard, Anthony Quinn,
Lizabeth Scott, Vera-Ellen, Terry Moore,
Richard Widmark, Tony Martin, Henny
Backus, Jim Backus, Jane Russell, Dan
Duryea, Mitzi Gaynor. Doris Day. Marge
Champion, Gower Champion, Ward Bond, Les
Tremayne, Rosemary Clooney, Thelma Ritter,
Michael Wilding, Aldo Ray, Maureen O'Hara,
Karl Maiden, Desi Arnaz, Lucille Ball, Grace
Kelly, Jan Sterling, Gilbert Roland and
Debbie Reynolds.
Administrators, Alfred E. Daff and N.
Joseph Ross.
Directors, Charles Vidor.
Executives, Hal Adelquist, William Berssen,
Glenn Farr, Edward Muhl and Harold Wirthwein.
Producers, Albert R. Broccoli and Ross
Hunter.
Public relations. Chip Cleary and Clark
Ramsay.
Writers. Ivan Goff, Millard Kaufman and
Richard Alan Simmons.
Member at large—Alfred Shenberg, and
associates, Arthur Babbitt, Bernard Bodde jr.,
William Sydney Herndon, Donald B. Hyatt,
John F. Meyers and Barre Shlaes.
Request for membership reinstatement was
granted Lou Greenspan.
NEW HAVEN
Jim Darby, Paramount Theatre manager,
was vacationing in New Hamp.shire where
he was attending the wedding of his brother
Dick, former manager of the Post Drive-In,
East Haven, and now manager of the East
Side Drive-In, Harper Woods, Mich. . . . Carl
Siegle, president of the Stanley Warner Concession
Co., conferred with SW Zone Manager
Han-y Peinstein . Spadoni,
assistant cashier at 20th-Fox. has taken up
golfing and spent most of her vacation on
the
links.
Irv Hillman, manager of the Roger Sherman,
gave a guest ticket to blood donors
when the Red Cross bloodmobile was stationed
at Eagle's hall. The theme of the
day was, "Be a Crusader, give a pint of
blood." tying in with his current feature,
"King Richard and the Crusaders"
Seventy-five members of the naval reserve
took part in a brief street parade for the
opening of "The Caine Mutiny" at the Poll
Wednesday (18).
Lou Brown, publicity and advertising manager
for Loew's Poli-New England Theatres,
arranged a full page ad placed by the Kane
Furniture Co., headed "Kane Mutiny Sale
(with apologies to Columbia's 'Caine
Mutiny')"
. Feinstein and his wife
went to Pittsburgh to attend a party at
which the engagement of Barbara Silver,
daughter of M. A. Silver, SW zone manager opened last May.
74
there, was announced. Feinstein was once
assistant to Silver . . . MoiTis Mendlesohn,
Loew's Poli-New England legal department,
is vacationing in Vermont.
HARTFORD
Tim McCarthy, district manager for Stanley
Warner Theatres, has been appointed general
chairman of a testimonial dinner slated
for October 4 at the
new Statler hotel for
Lou Cohen. Loew's Poli
Theatre. The event is
described as a double
marking
feature,
Cohen's 35th year in
show business and his
35th wedding anniversary.
An arrangements
committee will be announced
shortly by
McCarthy and Norm
Levinson, Loew's Poli
Lou Cohen assistant. McCarthy
and Cohen worked together on the old Poli
circuit in Connecticut.
The Bernie Menschells of the Manchester
Drive-In Theatre Corp. and Community
Amusement Corp. were honored at a surprise
party noting their fourth wedding anniversary.
The event was planned by John Calvocoressci,
Sol Karp, Bob Maurello and other
Manchester-CAC executives . Grace,
Perakos Theatre Associates, returned from a
vacation. So has George Hudak, E. M. Loew's
floor manager.
Ernest A. Grecula, for the past several
months office manager of the Symphony Society
of Greater Hartford, has resigned with
future plans not disclosed. Prior to joining
the SSGH society. Grecula had served as
advertising-publicity director for the Hartford
Theatre circuit and manager of the circuit
flagship, the Colonial, for nine years.
At one time, he was with Strand Amusement
Co. in Torrington.
Peter Perakos, president, and Sperie Perakos,
general manager, Perakos Theatre Associates,
New Britain, were in the city on circuit
business . downtown first run
to install a wide screen is E. M. Loew's . . .
Mrs. George E Landers, wife of the division
manager of E. M. Loew's Theatres, will visit
their son-in-law and daughter in San Francisco
next month . . . Joe Boyle, Loew's Poli,
Norwich, vacationed in this area. Robert
Portle was relief manager in his absence.
Eddie O'Neil, general manager of the Associated
Management Corp., has added free
pony rides for youngsters to his Saturday and
Sunday programs at the Bridge Drive-In . . .
Lou Cohen. Loew's Poli manager, and Mrs.
Cohen left here Monday (16) for a two-week
vacation in Los Angeles . Scavotta,
East Hartford Drive-In, has added cartoons
to Friday night performances.
Builds Own Curved Screen
Walter Stariknok, owner of the new Sky-Hi
Drive-In at Boscawen, N. H., was in Boston,
telling of his new 86-foot curved screen, which
he built and erected himself, for the showing
of Cinemascope pictures. The theatre was
RESEARCH BUREIi
for
MODERN THEATRE PLANNIfS
ENROLLMENT FORM FOR FREE INFORM, ON.
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemerj
Please enroll us in your RESEARCH BI
to receive information regularly, as relea;
the following subjects for Theatre Plannin'
D Acoustics n Lighting Fixlur
D Air Conditioning
q plumbing Fixluj,
D Architectural Service
n Projectors 1
D "Black" Lighting
n Projection Lcunj
D Building Material
D Seating
n Carpets
n Coin Machines
n Signs and Men «
a Complete Remodeling ^ Sound Equipntl|
n Decorating
D Drink Dispensers
D Drive-In Equipment
D Other
Theaire
Subjects
Seating Capacity
Address, .
City
State
Signed .
Televisio
D Theatre Fronto 'j
Q Vending Equip
Postage paid reply cards for your further C»l
in obtaining informotion arc provided in TH* >
THEATRE Section, published with the fintf
BOXOFFICE :
21,

I
i
I
Individual
I
Toronto Boothmen Win
Pioneer Golf Title
TORONTO—The third
annual motion picture
golf tournament held at the St. Andrew's
Golf club under the sponsorship of the Canadian
Picture Pioneers proved an unqualified
success with an attendance of 250 industry
representatives, real competition, numerous
prizes and plenty of good cheer.
The foursome of the Toronto projectionists
Local 173 copped the N.
A. Taylor trophy for
low team gross, which was presented at the
banquet by Nat Taylor, president of the I*ioneers.
The winners were Prank Cox, Fred
Cross, A. Berford and Andy Pura. Last year
they finished second.
The J. Ai-thm- Rank quartette finished in
j
the runnerup spot, team members being Tom
Knight, S. Hanson, D. Carmen and Irving
Stern.
REPEAT PERFORMANCE
I
Fred Cross repeated his 1953 triumph by
capturing the Famous Players trophy foiindividual
low gross in the A-flight, and the
presentation of the silver was made to him by
Morris Stein. Second and third were B. Herman
and Pete Myers, the latter Canadian
general manager of 20th-Fox.
Projectionists Local 173 trophy for low gross
B-flight went to Gurston Allen, also a rejeater.
He was followed by Dawson Exley and
lb. Beder. The C-flight winner was Bill
jPreedman who was presented the 20th Cenjtury
Theatres trophy by Nat Taylor. Next
best scores were turned in by Mike Taylor
knd Vic Beatty.
The Canadian Film Weekly trophy for inpividual
low net on 18 holes was awarded to
George Georgas of Owen Sound, who defeated
jonel Lester and Tom Naylor. In the bookirs
competition for the Tom Daley trophy,
;he low gross winner was S. Hanson, second
ind third being S. Sarek and Zeke Sheine.
>nEW EVENT ADDED
A new event this year was the contest for
olfers of associated industries for which The-
Xre Confections presented a trophy. The
anner was C. Lynch, followed by Dave
Hack and Monty Hall. The ceremony was
lerformed by Jack Fitzgibbons.
There were prizes for most everything, inluding
approximately 100 door prizes for the
lubhouse gathering, which were presented
Iy Dave Griesdorf.
Chief among other competitive awards were
:"ie following:
Individual low gross, first nine; first, Andy
ura; second, Dan Carmen.
Low gross, second nine; Dave Romberg,
[artin Bloom.
Individual low net, first nine; Harry Weislan,
E. McGee.
Low net, second nine ; M. Georgas, E. G.
lorsyth.
low net, 18 holes, for golfers of
I'filiated industries: G. Voris; H. Garson; P.
pea.
Others who got something in the way of
izes included the highest scorer, oldest golf-
, youngest golfer, winner of sealed holes and
itting experts.
t. John Manager Shifts
AT CALGARY SCREENINGS—Exhibitors in the western prairie area attended a
demonstration on advances in CinemaScope techniques given by 20th-Fox at the Capitol
Theatre in Calgary. Shown here, left to right: Unidentified; Jack Gow, 20th-Fox
salesman; Arthur Silverstone, assistant general sales manager; Bob Cringan; Peter
Myers, 20th-Fox division manager, and Frank Kershaw, Western Drive-In Theatres.
Montreal Benefit Nets
$10,000 for Legless Boy
MONTREAL—Approximately $10,000 was
raised at the benefit show, arranged by the
Montreal Heart Club, an organization formed
by Montreal's entertainment people, for
Andre Schryjvershof, 5, who lost his legs
in a traffic accident here three months ago.
Raymond Allen of the Amherst Theatre,
where the show was held, said the money will
be ample to provide artificial limbs for the
boy. Four sets of artificial limbs will be
needed to replace smaller ones as Andre
grows.
The show was sponsored by the Heart Club,
which showfolk say is a forerunner of a local
branch of Variety. Performers at the concert
included the Blue Sky Revue troupe, Maurice
Rocco, Harry Fraser, and 35 barbershop
harmony vocalists, the Maury Kaye quartet,
actor Emile Genest; Ina Verwoerd, the Dutch
recording artist: Hans Ninaber, Dutch composer,
Alan Mclver, Montreal conductor, and
many from the world of sports.
The motion picture fraternity here spent
considerable time and effort on the benefit.
Bill Burke Hosts Newsboys
BRANTFORD, ONT.—Showman Bill Biu-ke
of the Capitol Theati-e played host to newsboy
carriers for the Brantford Expositor and
their parents at a showing of "The Living
Desert." Greeting the boys and their mothers
and fathers at the theatre entrance. Burke
pointed out displays of scenes from the nature
film which gave the families an advance
idea of the vast array of wildlife they were
to view in the picture. Over 350 guests in
all attended the showing, and expressed their
appreciation of Burke's thoughtfulness in
selecting such fine family entertainment as
a treat for the boys. Two photos were taken
by an Expositor photographer, and the paper
also included two large three-column spreads
on the affair.
Mrs. Mike Is Dead
CALGARY, ALTA.—Mrs. Mike is dead.
Katherine Mary Flannigan, who married
Sergt. Mike Flannigan of the Royal Northwest
Mounted Police and was the motherly philo-
ST. JOHN—Herman L. Kerwin, manager sophical Vancouver lady on whom the
the local Regent Theatre, is relieving Al best selling book and film, "Mrs. Mike,"
urphy as manager of the Midway Drive-In was based, died here after a short illness at
Sydney.
the age of 64.
Summer Grosses Up
In British Theatres
MONTREAL — Theatre admissioras In
Great Britain this summer have shown an
improvement over those of last summer,
largely of film, because better the growing
effect of new techniques and inclement
weather, reported the authoritative London
Financial Times. Some estimates put the increased
business as much as 10 to 12'- per
cent.
The Financial Times reported the industry
feeling is that the effect of television on the
cinemas has now passed its peak, and that
this medium is now settling down as an alternative,
and, not the principal form of entertainment.
The industry is well aware, however,
that it still has to meet the Impact of
commercial television, which, although it
could provide a new market for film producers
could also have a considerably adverse effect
on exhibitors.
Color television, on the other hand, is considered
to be too far away in Britain as yet
to represent any real threat, and it is hoped
that by the time it arrives the new film
techniques will have put the cinemas in a
reasonably strong position to meet it.
The gi-owth of new techniques and their
impact on cinemas admissions are revealed
in Board of Ti-ade figui-es for the fii'st
three months of this year. These show that
in this period total admissions to 4,504 United
Kingdom cinemas amounted to nearly 325,-
700,000, 6.5 per cent more than in the previous
three months. Furthermore, they were only
0.9 per cent below those of the first thi-ee
months of 1953, a considerably smaller decline
over the same period a year earlier than had
been recorded in previous quarters.
In the first quarter there were 176 cinemas
showing three-dimension films, or 3.9 per
cent of all cinemas. Admissions to these cinemas
totaled over 2.800.000. These figures refer
only to 3-D films, however, and do not include
returns from cinemas which have adopted
other techniques of film presentation, such as
wide-screen and CinemaScope.
There are now about 300 cinemas in Great
Britain equipped for CinemaScope and it is
hoped that by the end of this year the total
will have risen to about 500.
Predrlc March will play one of the leading
roles in Paramount's "Desperate Hours."
'5X0FFICE :: August 21, 1954

. . . Hats
. . RKO
. . Unique
. . Mi',
. . The
. . Meyer
. . Herman
. . For
. . Nat
. . Kent
WINNIPEG
Paragon has added another service for its
member subscribers as well as for any other
independent exhibitors. They are booking a
complete two-hour stage show of magic and
hypnotism headed by Trebini. For advance
publicity, Ti-ebini drives through traffic
blindfolded, and hypnotizes a scantily clad
damsel in the window of any tie-in department
store. The show has appeared successfully
in Canora and Kamsack, and will
shortly appear throughout most of rural Saskatchewan
and Manitoba . and Mrs.
Bill Mcintosh of the Rabbit Lake Drive-In at
Kenora, Ont., recently visited the film exchange
. Booker David Babier recently
announced his engagement to Columbia
Shorts Booker Beverly Davidow.
RKO Manager Barry Myers has returned
MR. EXHIBITOR
MM
We now/ have a library of good 40-
second sound trailers (adfilms) for 32
different business classifications, covering
every type of merchant in your
town.
We can tie in the merchant's name,
slogan, etc., with appropriate voice
message and SELL this service for you
LOCALLY and PROFITABLY in English
or
French.
Our Trailers run a full week in each
theatre at every performance and we
have enough DIFFERENT subjects to
give a maximum 26-week program
during the year.
For
CONSISTENT extra revenue-at no
extra cost
Write, wire or phone
FRED T. STINSON
General
ADFILMS
Manager
77 York Street
LIMITED
Toronto, Ontario EMpire 8-8986
tanned and rested from his vacation to the
far northern beaches . and Rose
Nackimson spent several days saying farewell
to Filmrow, exhibitors and friends. Nackim-
Terry Grant is the name of the third son for son, who now heads RKO's Toronto office, is
a brother-in-law of RKO Montreal Manager
Bill Minuk, Corona exhibitor, who had
hoped to join the exclusive ranks of the Harry Cohen. Between the two they have won
Exhibitors-With-Three-Sons-Club. Present all company drives the last few years.
members of which are David Rothstein,
The Miles interests have purchased the
David Carr and Ben Sommers. If you can
Roxy,
qualify, please write us and we will send you
Neepawa; Airline Drive-In, Neepawa;
a membership . program arrangements
and Lyric, Minnedosa from Leon Asper, who
left with the local Deluxe and the only
come from the Park, Waskesiu, Sask.
Every program shows one evening and the
is
house in Carman. There is a slight possibility
that Asper may team with Lou Rubin to build
next afternoon, thereby giving two different
the West Kildonan house at St. Anthony and
programs in any given day. There is a different
Main . Northmain has gone to 25
and
cartoon every day, the latest newsreel
cents every Wednesday, thereby gaining the
every Wednesday and Saturday. Waskesiu,
sobriquet of "The Two-Bit Kid" for Dave
summer resort about 65 miles from Prince
Kaufman, co-manager of the drive-in with
Albert, operated by Zaparaniuk, veteran
is Bill
small chain exhibitor in Saskatchewan
Calof.
his oldest
Mort Calof has been bringing
son to the exchange for protection lately,
off to Vogue exhibitor Mori'is Wiseman.
Any man who can sell a hardware
fearing bodily harm from irate competitive
and
an appliance store, both located in the Northend,
ozone operators.
to advertise in the Vogue monthly pro-
Two film exchange bereavements were the
gram calendar is really a salesman . . . The passing of Dr. I. Pearlman, father of Columbia
Vogue is at the opposite end of town.
Manager Sam Pearlman; and the passing
of Israel Mandel, father of International Film
Distributors Manager Mike Mandel ... A
reception was held at the Roseland for Calgary
Columbia Manager Hector Ross who
recently visited his hometown . . . First annual
Picture Pioneers golf tournament and stag
was held at the Glendale Golf and Country
Club. Arrangements were in the hands of
Abe Feinstein, UA manager.
In a recent lead editorial the Tribune came
out for uniform time throughout the province,
suggesting would-be golfers go to work
an hour earlier, get home an hour earlier.
Exhibitors have been waiting for some time
for at least one newspaper to take their side,
and now that it has, proclaiming as much
from its masthead, not a move was made
by the powers that be to follow thru. What's
the matter, fellows, too busy golfing?
Rnta Lee, one of the "brides" in the MGM
"Seven Brides for Seven Brothers" passed
through recently with MGM exploitation
chief Chet R-iedman. Miss Lee was greeted
at the airport by MGM Manager Abe Levy,
and Famous Players executive Harold A.
Bishop
. . . Film Service's Ben Adilman is
back on the job after a two week vacation . . ,
"Living It Up" was held over a second week
by Eddie Newman at the Met.
NFB Empire Games Film
To Canadian Theatres
MONTREAI^The National Film Board
was to release this week its film covering
The total seating capacity of Denmark';
458 motion picture theatres is 146,337.
TORONTO
T D. McCuUoch, president of the Motion
Picture Theatres Ass'n of Ontario, has
closed his Iroquois at Petrolia for a thorough
overhaul and the installation of improvements
. Shawn, proprietor of the
400-seat Variety, secured first run of the controversial
"Salt of the Earth." Shawn wi
formerly in film distribution ... In for se
eral days' stay was Floyd Rumford, owner
the Kineto in Forest, to check on book
just in case there is a railway strike. He is
a longtime director of the MPTA of Ontario.
Irving Stern shouldered a heavy share ol
preparations for the Pioneers golf championship
tournament, then competed as a member
of the foursome representing J. Arthuj
Rank companies and drew a prize when th«
team finished second to the Motion Pictun
Operators' four . years Stan Hameii
operated the Ai'cadian in the downtown district
but the theatre is now in the hands o
wreckers to make way for an office building
Manager Vic Nowe of the downtown OdeoD
aided by W. C. Tyers and Jim Hardiman, i
enjoying the fruits of a wonderful tie-in wiU
the Dominion grocery chain on "Man WiU
a Million" in a jingle contest in which th'
winner and companion will earn a twotrip
to Great Britain by air and, on return
will get a new Nash.
With "Three Coins in the Fountain"
ing many theatres, tourists tossed numerou
dimes and nickels into the basin of the flora
clock at Niagara Falls, but the money fre
quently disappeared. Police finally caught
night visitor who had $20 in coins WTappe
in a blanket in the rear seat of his car. H
was charged with vagrancy . Crai
of the United Amusements at Hamilton in
troduced the first suburban CinemaScope i
the nearby city August 16 at the Straa
which he manages . Taylor's 206
Century Theatres has its fii-st Cinema Scop
in the new suburban Westwood on the wesi
ern fringe of the city.
MARITIMES'
•The Kent Theatre in Moncton, N. B„ whic
was destroyed by fire in 1948, is to
rebuilt, according to Greig Jones, local Odec
Theatres manager. Gai-son Theatres i
sociated with Odeon in this operation
Industry people represented on the Isre
bond drive now under way in St. John t
elude Joseph M. Franklin, F&H Theatn
honorary chairman for the Maritimes, a)
highlights and .some of the background of
the British Empire games in Vancouver.
Nicholas Balla, executive producer of NFB,
supervised editing of the film, which is a
one-reel black and white story climaxed by Mitchell Franklin and Peter Herschorn, P&';
the mile duel between John Landy and Roger and A. I. Garson of Garson Theatres,
Bannister. Four of Canada's top cameramen, Joseph M. Franklin is chau-man of the
Osmond Borradaile of Royal Journey fame; en's division.
Don Wilder, who produced "Stratford Adventure";
and Jack Long and Felix Lazarus General Theatre Supply offices in St. Jo
P. R. Hayes of Toronto is assisting at t
filmed the picture under direction of Jack while Duncan McDonald, local manager,
Olsen and assistant Bill Stephenson.
on sick leave . . . Gerald and Gordon Speni
Andy O'Brien, Montreal sports editor and
were present at the opening of the F.
columnist of Weekend magazine WTote the
Spencer circuit's North River Drlve-ij
commentai-y and appears as an interviewer
Charlottetown, P.E.I. . . . Mitchell Fra
in several sequences of the film.
was elected chairman of the B'nai B'rlth ij
A. E. Smith, MGM manager, treasup
Others are Mitchell Bernstein and Josh
Lieberman, B&L circuit; Samuel A. Bat
ordinating committee regional workshop
all Maritime lodges at a meeting held at t|
Nova Scotian hotel in Halifax.
BOXOFFICE :: August 21, I'j

'..
[net
.li
'
;
arried
,
lown
her
. . Mrs.
—
—
. . . Max
. . "Volcano"
. . Brent
. . Harvey
. . Wally
ONT RE AL
GM's hit musical, "Seven Brides for Seven
Brothers," gave one of the brides in the
picture a homecoming. Ruta Lee, 19-year-old
esident of suburban Verdun, came here for a
jound of activities connected with the opening
of the film. Ruta ( real name is Rutha
Cilmonis) left Montreal six years ago to study
linging, dancing and dramatics in Hollyvi'ood.
\?he 'Seven Brides" role was her first. Ruta
all her relatives and friends she had not
,'
een since 1947. She was met at Montreal
•irport by a gay group of Lithuanians who
i joUowing a radio interview took her off to
real homecoming party. Ruta is )
spending
few weeks with an aunt here and then will
to New York for a while before returning
•;; ) her home in Culver City.
. Oscar Richards, former manager of the Bellont
Theatre on Mount Royal avenue, regned
after 27 years with United Amuselent
Corp.. to become manager of the Amerst
Theatre, East Ste. Catherine street . . .
Hied Artists Pictures of Canada will be-
)me a division of International Film Dis-
: ibutors starting September 1. Sam Jacob
. ill continue as local representative but the
A offices will be moved to the IFD exchange
. 5801 Monkland Ave. At the same time, IPD
mounced that starting September 1 a 16mm
vision, a newly formed division of the
impany, will have a choice of the best well-
European films.
: A. L. Margolian, RKO publicist, arrived
:.:; om New York to set up exploitation for
:;.! alt Disney's "The Living Desert," a 1953
". lademy award winner which will open
. re at the Kent Theatre August 27 . . UAC
jve
:
a cocktail party for Ruth Walker, ac-
:
juntant with the company for 25 years, on
j le occasion of her leaving her position to be
at the end of September to Dr. W. L.
irwood of Hamilton, Ont. Miss Walker re-
. .
ived numerous gifts including a silver tray
id a well-lined purse from executives and
.jiffers. She is a member of the Canadian
thors and Writers Ass'n . George Ganetapresident
of UAC, left for Cape Cod,
ile Bill Lester, second vice-president, reted
back to his desk from a vacation at
pe Cod.
Empire Games Help
Vancouver Grosses
VANCOUVER— Better than average bu.siness
was racked up by most theatres with
"Garden of Evil" and "Living It Up" the
leaders. Thousands of visitors here for the
British Empire games helped at the boxoffice.
The 500 track and field champions, here in
competition from all over the commonwealth,
were given passes to all theatres for the tenday
duration of the games.
Capitol Three Coins in the Fountain (20th-Fox),
Average
3rd wk
Cmema Mogambo (MGM) Good
Orpheum Living It Up (Para) Excellent
Paradise Jesse James vs. the Daltons (Col);
Paris Model (Col) Average
Plaza— Heidi (UA); White Mone (SR) Fair
Strand Dangerous Mission (RKO); The Soint's
Friday (RKO) Girl Fair
Studio Times Gone By (IFD), 2nd wk Foir
Vogue Garden of Evil (20th-Fox) Very good
Good Business in Toronto
Merits Many Holdovers
TORONTO—A summer record was .set for
the local first run theatres when seven features
were held over during last week. "Gone
With the Wind" held its pace at Loew's for
a fourth week while the following stayed for
a third week: "Three Coins in the Fountain,"
Eglinton; "The Maggie," Hyland, and "Living
It Up," Shea's.
Eglinton Three Coins in the Fountain (20th-Fox),
','
3rd wk 95
Hyland The Moggie (JARO), 3rd wk 110
Imperiol Demetrius ond the Gladiators
I20th-Fox), 2nd wk 115
Loew's Gone With the Wind (MGM), 4th wk, ..115
Nortown The Secret of the Incos (Para),
moveover 100
Odeon Man With a Million (JARO) I 25
Shea's Living It Up (Para), 3rd wk 95
Tivoh, Copifol—Rocing Blood (20th-Fox); The
Block Rose (20th-Fox), reissue 95
Towne The Golden Coach (IFE) 1 20
University Knock on Wood (Para), 2nd wk 100
Uptown Her Twelve Men (MGM), 2nd wk 100
Exhibitors' Mother-in-Low Dies
LANCASTER, N. B.—The mother-in-law of
LesUe Sprague, owner and operator of the
local Gaiety Tlieatre, died recently.
VANCOUVER
prank Scott, Calgary manager, was the winner
of the recently completed JARO sales
drive. In runnerup positions were Winnipeg
and Vancouver . . . Two more ozoners have
opened in western Canada; the 600-car
Golden West at Edmonton and the 300-car
Prince George at Piince George in northern
British Columbia . Kelly, Olympia
manager, and Earl Dalgleish, WB manager,
were on vacations . Hunt, Odeon
circuit head booker and buyer, is here on a
ten-day visit from Toronto headquarters.
Percy Fletcher, projectionist at the Paradise,
is in a local ho.spital for major surgery
Banbury, former owner of the State
sign shop, is back from eastern Ontario and
has joined the Clark Stevenson Sign Co.
which designs all Odeon fronts . . Warhick
.
Johnson, Vogue a.ssistant manager, is acting
as vacation relief manager at Odeon houses
Alliance Films wUl in this area . . .
distribute
"Out of This World" across Canada
in both 35mm and 16mm .
Hopp.
Cinema manager, is on a Hollywood vacation.
"The French Line" was banned by British
Columbia censors, and RKO reports that it
will be taken before the provincial appeal
board
. and "The Wild One"
have been placed in the adult only entertainment
classification by the provincial censor
board.
Eddie Cantor Helps Show
From North Central Edition
ROCHESTER, MINN.
— Manager Harry
Salisbury of the Chateau Theatre thrilled his
audience at the opening of "River of No Return"
by staging the crowning of the local
Miss Universe winner at the theatre the same
evening, with Eddie Cantor performing the
"crowuiing" ceremony. Cantor was a patient
at nearby Mayo clinic and consented to do
the honors when Salisbury learned of his
presence in town. The picture, as would be
expected, got off to flying colors, and the
event was well publicized in the local press.
Normandie, Villa St, Laurent, is underng
extensive alterations and will reopen
a few weeks. The Empress at Lachine
i|also undergoing major alterations, dec-
Ations and the installation of a wide screen.
flth theatres are UAC outlets . . . Directors
of
Cisolidated Tlreatres declared the regular
qirterly dividend of 13 cents per share on
c ss A stock, payable September 1 . . . Mike
S ikawa, cashier of Cardinal Films, Toronto,
'5 at the local office.
iilbert Leibling, formerly UA booker, has
ji|ied Astral in the same capacity .
. . Eloi
C'mier, salesman for IFD, reports a suc-
^"ful trip to Beauce, Que. . Paula
helesco, secretary to Gerry Chernoff,
""Fox manager, and her husband returned
'TO a vacation motor tour through Quebec
nee
. . . Denise Lefebvre, booker's secreat
20th-Fox, spent her annual summer
"jdays in Rhode Island ... At RKO, Aga-
Marchand, cashier, was away on a vaca-
% June Roworth, stenographer, is replacing
M;. Bella Winnikoff, resigned ... At Alliance
Mrs. Marguerite Taylor, cashier, is
acing Mrs. Dorothy McKenna.

. . Mrs.
.
. .
Manager
. .
Manager
.
.
'
"
'
Film Services Ready
For Railroad Strike
ready for
TORONTO—The film industry is
the handling of film shipments if and when
the Canadian railways come to
a halt following
a vote in support of such action by the
unions with 145,000 employes being involved.
C J. Appel. executive director of the Canadian
Motion Picture Distributors Ass'n, announced
that the film boards across the country
have completed arrangements for the
supplying of films to theatres on an emergency
basis.
Details for the plan in Ontario were announced
in a joint statement by Appel and
Arch H. Jolley. with the Motion Picture Theaters
Ass'n. During any strike period, the
exchanges will supply only two programs per
week to exhibitors thi-ough regional theatre
depots with the exception of those within 50
miles of Toronto who will have to pick up
and return programs at the local exchanges.
Sixteen emergency depots have been designated
as follows; Capitol. Chatham; Avon,
Stratford; Roxy, Mount Forest; Capitol,
Kingston; Geneva, Orillia; Granada, Ban-ie;
Muskoka, Gravenhurst; Cameo, Morrisbm-g;
McCarthy, Belleville; Capitol, North Bay;
Strand, Simcoe; Patricia, London; Strand,
Port Colborne; Odeon, Peterborough; Capitol,
Ottawa; Capitol, Windsor.
Air express will be used for the shipping of
programs to points in northwest Ontario
while special highway delivery has been organized
for theatres in a number of places in
northern Ontario. Film shipments will be
made by delivery trucks for all theatres within
an area of the designated depots.
Although a vote to strike has been taken
among members of 14 railway unions no deadline
has been set for the walkout pending
further negotiations requested by Pi-ime Minister
Louis St. Laurent at a meeting in Ottawa
attended by representatives of railroads
and unions.
Invents Inexpensive Lens
For CS and Other Types
From Western Edition
DEN"VER—A lens, developed here by Merf
Evans, manager of the Lakewood, can slash
the cost of lenses that are suitable not only
for Cinemascope presentation, but other
types of film as well. According to Evans,
the new lens will cost only about $150 as
against a Cinemascope setup of $750.
The lens developed by Evans can be fastened
to the projection machine, and by
swinging it on an axis, the lens can be used
on any film. Evans plans to arrange for the
manufacture locally of the new lens, and the
national distribution will be undertaken by
the western Service & Supply, theatre supply
house, 2120 Broadway, of which Sam Langwith.
a projection and sound expert, is president.
Evans has applied for a patent on the
new lens.
SPECIAL
TRAILERS
Conodion Diitributor For
QUALITY!
SHOWMANSHIP!
Oil AW A
After a run of 100 days, "The Kidnappers"
disappeared from the screen of the Glebe
Cinema and Manager Clare Chamberlain followed
up with "Scotch on the Rocks," for
which the patrons were greeted by a kilted
Prank
Scot at the front entrance .
Gallop extended "Thi-ee Forbidden Stories";
T R Tubman held "The Student Prince" at
the Capitol; Jim Chalmers did likewise with
"Garden of Evil" at the Odeon; "The Robewent
a second week at the Nelson; Erme
Warren found "Adventures of Robmson
Crusoe" good for an extension at the Little
Elgin, and Manager Ron Wedgewood kept
going with "From Here to Eternity" at the
suburban Centui-y. Not bad for the hot
weather!
Gerald Brown, who operates the Brockville
Drive-In, has plenty to do in the winter season
Last year he coached the champion
Aces junior hockey team in Quebec, and he
has now signed a contract to coach the Gait
Terriers in the Ontario Hockey Ass'n, starting
in the fall Harry Houghton, president of
. . .
Muzak Corp- in New York as well as chairman
of the board for Britannica Educational
Films is spending the summer with his
father W. E. at their Les Chalets country
estate overlooking Rideau lake not far from
here .
A. J. Casselman has had the
Piccadilly at Williamsburg completely redecorated
and renovated.
A recent visitor was Irving Herman from
the Toronto office of Warner Bros.
.
George Shepherd, manager of the Odeon.
Peterborough, pulled off the $1,000 banknote
stunt prior to the opening of "Man With
Million" August 16. Toting the big note, he
shopped around the retail district but, of
course, no merchant could break the bill for
minor purchases. Nice publicity resulted...
The St. Lawrence Pictures Corp. has been
organized with headquarters at Kingston for
the purpose of producing a feature film m
eastern Ontario. The company is headed by
Mel Turner.
Ottawa acquired its third CinemaScope
with the installation at the Nelson, a unit of
20th Century Theatres supervised by Ernie
Warren .
. "The Kidnappers" still holds at
the National Theatres' Glebe Cinema where
manager Clare Chamberlain reports the
100th day of the run Frank
.
Gallop of the Centre was playing "Stranger
on the Pi-owl" when he had an experience
prowler who moved
with a real-life night prowier wnu uiv^v^v.
office safe to the the corridor but did not
Fewer, Belter Films
Also Is Rule in France
MONTREAl^-Raoul Ploquin, managir
director of the Society de Films Raoul Ploqui
of Paris, France, in an interview here declare
that "more and more the public of the fre
countries favor films of major important
and as a result there is a tendency by piti
ducers to make fewer productions but
considerably more."
Ploquin has 30 years experience in the fill
industry and to emphasize his opening n
marks, he stated that no more than 65 M
length films will be produced in France th
year, compared with 80 in 1953, and
times more than 100 in former years.
The Frenchman declared that in Franc
television competition has not yet been te
to the same degree as in the United State.
He believes that it will develop later, but 1
felt that it would be some four or five yeai
before it occurs, so that the situation is &
a major problem facing the French produce:
at the moment.
He remarked that the industry faces ff
merous other problems. The financial aspeij
however, is not as serious as in recent yca^
and the law to help the motion picture
try, voted last year, has remedied the
ing situation. As a result, all films authoria
by the National Center of Motion Picttt
Production which have not sufficient revnues
will be helped by the government to fe
extent of covering costs of production. Tt
law has had a beneficial effect on the
try in general, stated Ploquin.
^^
On the other hand, the French produd
declared, the Fi-ench public does not yet
to be very enthusiastic concerning the
techniques, and black and white and col
^.j^^^, p^.g^ju^ed by traditional techniques ha
continued to enjoy favorable reception
Ploquin's company last year produced oi
one full-length film. Stan'ing Fernandel
was entitled "Le Mouton a Cinq Pattes."
In 1927, Ploquin joined the Pi-ench-laH
uage division of the German UFA ai
collaborated in the production of such
known films as "L'Etrange Monsieur Victft
"Un Mauvais Garcon" and many others, Dl
ing the German occupation he directed
organization committee of the motion pictl
industry which released "Les Visiteurs
Soir" and "Les Enfants du Paradis." At
end of the War he formed his company
has already produced, "Le Ciel Est a
"Les Dames du Bois de Boulogne," "La Vie
Rose" and "Sans Laissers d'Addresse."
Ploquin's visit to Canada was his first.
i
"U"* - Dl/^riei
smash it open, being content with stripping
MoritimS ExhlDltOr FlOIlSI
two vending machines of cash contents. The N*»W ThfiOtreS
robbery followed a similar incident at Casey IWO INCW 1 nSUires
Swedlove's Linden the previous week. SHELBURNE. N. S.~C. M. Balisn.
Officials of the National Film^ Board have
rushed production of a special release
the British Empire Games which came to a
dramatic close Saturday t7) at Vancouver with
the Mile of the Century in which Roger
Bannister of England defeated John Landy
of Australia in 3.58.8. The film, of which
Nicholas Balla wa.s executive producer, will
reach the theatres through Columbia Pictures
. . . After serving as relief manager of
the Famous Players' Regent during the vacation
of Bill Cullum, Mrs. Louis J. Gauthier,
manager of the Cartier in Hull, moved over
to Ottawa Capitol as office a.ssistant to T. R.
Tubman.
owns and operates the Skyvue DrlV^e-In|
^ockeport and another drive-in of the M
'
name at Northfield, reports that he is ]
.ling to build two small film houses. (
the houses will be located on the outsk
Lockeport and the other will be in thi
suburbs. Plans call for plenty of p
space at each situation.
Balish al.so reports that business at I
hirers has been very good this summer
(
almost continual wet weather.
Jerry Davis has been signed by Indi
Artists to collaborate with Robert P
the script of "The Girl Rush," an RKO
BOXOmCE
:
:
August 21.

_
B IMIt!(3fl!)liJJI^DI!)S
ie EXHIBITOR HAS HIS SAY
ALLIED ARTISTS
lot News (AA)—Stanley Clements, Gloria
mry, Ted DeCorsica. Not so hot. This is
g on dialog and very short on action. Stan
ments was much better in "Jet Job." Played
i on a double bill with a western to only
busine.ss. Played Fri., Sat. Weather: Hot.
-lorman Merkel, Time Tlieatre, Albert City.
a. Small-town and rural patronage.
ack Slade (AA)—Mark Stevens, Dorothy
Mone, Barton MacLane. A western of the
gh Noon" type. A brutal, highly interesting
•y with good acting and top stars. A fine
tern ruined by a three-day Legion spons^A
program. Haven't had a decent break
any change in July. It's been a long
n ith. Played Thurs., Fri., Sat. Weather: Hot
a 1 windy.—Ken Christiansen, Roxy Theatre,
vjshburn, N.D. Small-town and rural patr()age.
jrivate Eyes (AA)—Leo Gorcey, Huntz
I- 1, Bernard Gorcey. Another Bowery Boys
C(iedy that we tried to help "Creature From
tlj Black Lagoon" but it wouldn't pull the
Worth a date, though, and we always
a good reaction from this series. So, if
haven't dated the picture, go ahead,
11 do all right. Played Fi-i., Sat. Weather:
.—Mayme P. Musselman, Roach Theatre,
coin, Kas. Small-town and rural patron-
COLUMBIA
i' onquest of Cochise (Col)—John Hodiak.
art Stack, Joy Page. Just another Indian
p|ure with another story of the life of
Cjhise. Business was about average. Played
PJ, Sat. Weather: Fair and hot.—Garland
Lhb, Crown Tlieatre, Lincoln, Ai'k. Smalltcti
and rural patronage.
esse James vs. the Daltons i Col)—Brett
iCg, Barbara Lawrence, James Griffith.
Mph better in 2-D than it was when I had
ewything on the screen falling in my lap.
Ateast they're getting a new twist to the
baiien vs. badmen out in never-never land.
Inhis one although it's Jesse agin the Dalt*,
"poor Mr. Howard" never gets the
crtice to show up before the law men kill
oflall the Daltons. It's a good little action
pikrammer that will hold up its end of a
(iqale in fair shape. Played Fri., Sat. WeathcrjHot.—Bob
Walker, Uintah Theatre, Fruita,
Cd). Small-town and rural pati-onage.
jiller Ape (Col)—Johnny Weissmuller,
C^l Thurston, Max Palmer. Those who like
tlxcharacter Jungle Jim and jungle pictures
wip pleased. Usual Friday-Saturday busi-
' ^rld a small profit. Weather: Good.—
Freiburger, Dewey Theatre, Dewey,
^-mall-town and rural patronage.
iM Posse, The (Col>—Broderick Crawford,
' 1 Derek, Charles Bickford. Just another
'iin. No better and no worse but a filler
_i will help you along the staiTation road.
PI ed Fri., Sat. Weather: Fine.—Mayme P.
M|.selnian, Roach Theatre, Kas.
Lincoln,
-town and rural patronage.
^ratrooper (Col)—Alan Ladd, Leo Genn,
about pictures
Susan Stephen. Just fair. The "limey" touch
shows up in this one—even the "American"
pilots and crews were limeys. Alan Ladd
does a good job with the material he has to
work with. Played Fri., Sat. Weather: Hot.—
Michael Chiaventone, 'Valley Theatre, Spring
Valley, 111. Second run patronage.
Slaves of Babylon (Col)—Richard Conte,
Linda Christian, Maurice Schwartz. Advertised
as a "great Bible story" and business
was better than average. Richard Conte was
good as always and Linda Christian got plenty
of wolf calls as the sexy princess. Usually
these costume dramas are a flop but this was
a happy exception. Played Sun., Mon.
Weather: Cool and cloudy.—Norman Merkel,
Time Theatre, Albert City, Iowa. Small-town
and rural patronage.
LIPPERT PRODUCTIONS
Sins of Jezebel (LP)—Paulette Goddard,
George Nader, John Hoyt. A really fine
Jittle picture with a religious background.
The lousy trailer made the customers think
it was all sex and sin. John Hoyt, George
Nader (starred in "Carnival Story") and
Eduard Franz all do excellent acting jobs.
Paulette Goddard supphes sex appeal but no
talent. Business just fair. Played Wed., Thvu-s.
Weather: Hot.—Norman Merkel, Time Theatre,
Albert City, Iowa. Small-town and rural
patronage.
METRO-GOLDWYN-MAYER
Desperate Search (MGM)—Howard Keel,
Patricia Medina, Jane Greer. A good picture.
A little short but it can be built up with short
subjects. This is a dandy little picture. It
More Complaint About
Poor Trailers
JJIAGARA (20th-Fox)—Marilyn Monroe,
Joseph Gotten, Jean Peters. Boys, this
is one grand picture, but when will the
producers learn to make trailers? The
trailer on this picture completely ruined
business. All it played up was Marilyn
Monroe and a lot of mush and the people
stayed £}way in droves and missed a
good picture. My first night was a flop but
word-of-mouth built the second night up
to 1:25 per cent so after all I did very well
on the picture. It is a gripping drama
with not a dull moment. If the trailer
had played up the exciting parts of the
story and the beautiful shots of Niagara
Falls, business would have been really big.
So, if you haven't played it yet, do so and
you will be offering- your patrons a really
fine picture. But, burn the trailer first
before it ruins your business. There is
nothing wrong with Marilyn Monroe, she
played her part well. In fact, it was the
only way she could have played it to bring
the gripping climax. Played Mon., Tues.
Weather: Good. — F. L. Murray, Strand
Theatre, Spiritwood, Saskatchewan.
Small-town and rur»l patronage.
starts off with a bang and never lets up until
the end. I had people come to see it again
the second night and had nothing but good
comments. Business excellent. Played Fi-i.,
Sat. Weather: Good.—P. L. Murray, Strand
Theati^, Spiritwood, Saskatchewan. Smalltown
and rural patronage.
Easy to Love (MGM)—Esther Williams,
Van Johnson, Tony Martin. Tops. This is
an excellent water spectacle. The story is
very good, the cast very good. Boxoffice
good, terms fair. Exploit this one a little and
you will do okay.—C. H. (Buck) Pryce, Alma
Theatre, Alma, Wise. Small-town and rural
patronage.
Escape From Fort Bravo (MGM)—William
Holden, Eleanor Parker, John Forsythe.
Fair cavalry picture in color. William Holden
will draw. Good enough for the best change
in small towns. Played Sun., Mon., Tues.
Weather: Hot.—Carey O. Pairbank, Island
Theatre, Sicily Island, La. Very small-town
and rural patronage.
Long, Long Trailer, The (MOM)-Lucille
Ball, Desi Arnaz, Marjorie Main. We sent
every owner of a television set an invitation
to see this picture, got an excellent response
and did business. They all enjoyed the picture,
were loud in their praise, so we suggest
that when you run it you go after the TV
addicts via the mail and you'll do business.
Played Tues.-Thurs. Weather: Rainy.—
Mayme P. Musselman, Roach Theatre, Lincoln,
Kas. Small-town and rural patronage.
Rhapsody (MGM)—Elizabeth Taylor, Vittorio
Gassman, John Ericson. This has a
mighty good love stoi-y which must have been
the main reason it pulled fairly well, which,
as one salesman put it, made me "lose less"
than I ordinarily would have on some other
features. This should do well in towns where
they like the "long hair" music. Played Sun.,
Mon. Weather: Fine.—I. Roche, Vernon
Theatre, Vernon, Fla. Small-town and rural
patronage.
Scandal at Scourie (MGM)—Greer Gai-son.
Walter Pidgeon, Donna Corcoran. I am sure
that there's no one who hasn't finally taken
the MGM man's word for it sooner than I
did, but—just in case—let me repeat, don't let
this lousy title scare you out. Sell the family
angle and do business, 'cause it's wonderful
and they'll love it. Must have taken someone
a lot of sleepless nights to figure out a title
that would be so hard to overcome in the
customer selling departfnent. It takes selling
and a gamble. We used it with the money in
the Bank Night account to do extra business.
Played Wed., Thurs. Weather: Chilly.—Bob
Walker, Uintah Theatre, Fruita, Cole. Smalltown
and rural patronage.
PARAMOUNT
Botany Bay iPara)—Alan Ladd, James
Mason, Patricia Medina. We agree with the
majority, this is one of Ladd's and Paramount's
poorest pictures. Ladd needs a good
action story of modern times. Westerns are
his best and his fans let you know by the
Boxoffice results. Vv'e don't blame him for
leaving Paramount after this. Plaved Tues..
Wed. Weather: Hot.—Ken Christiansen, Roxy
(Continued on following page)
BCJ:OFnCE BookinGuide August 21, 1954

:
August
'
J|
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
Theatre, Washbui-n, N. D. Small-town and
rural patronage.
Come Back, Little Sheba (Para)—Shirley
Booth, Btu-t Lancaster, Terry Moore. A good
picture but not so good for small towns.. I
thought it was fine but I had a number of
unfavorable comments. No walkouts though
and business was average. If you are in a
small situation and need a picture, play it—
but don't expect too much. I did. Played Mon.,
Tues. Weather: Good.—F. L. Murray, Strand
Theatre, Spiritwood, Saskatchewan. Smalltown
and rural patronage.
Rhubarb (Para)—Ray Milland, Jan Sterling,
Gene Lockhart. Nothing spectacular
about this one. I thought it was too silly.
However, people seemed to like it. There were
no walkouts and no poor comments. About
average draw. Played Mon., Tues. Weather:
Good.—F. L. Murray, Strand Theatre, Spiritwood,
Sask. Small-town and rural patronage.
Roman Holiday (Para)—Gregory Peck,
Audrey Hepburn, Eddie Albert. I had read
so much about this wonderful show that I
wanted to see what the fuss was all about!
Audrey Hepburn is all they say she is. This
show is delightful entertainment; so delightful
in fact that all my farmer patrons, very
much unperturbed by all the ruckus Audrey
has created, stayed away in droves, giving
me the lowest Sunday-Monday gross in
years. Definitely, this type of hght comedy
is not for my rural small town. Weather:
Fine.—I. Roche, Vernon Theatre, Vernon,
Fla. Small-town and rural patronage.
Sangaree (Para)—Fernando Lamas, Arlene
Dahl, Patricia Medina. This one I must
speak highly of. An exciting love story based
on events that happened here in Georgia in
old Savannah. However, business was off due
to weather conditions, which I had expected.
Played Sun., Mon. Weather: Extremely hot
and dry.—Donald H. Haymans, Candler
Drive-In Theatre, Metter, Ga. Small-town
and rural patronage.
RKO RADIO
Devil's Canyon (RKO)—Virginia Mayo,
Dale Robertson, Stephen McNally. A good
picture with good color and no Indians, that
was priced right and drew average business
on a midweek change. Okay for your weekend
program and will stand alone. Plenty long
so shorts won't eat you up. Worth a date
and should do business. Played Tues.-Thurs.
Weather: Hot.—Mayme P. Musselman, Roach
Theatre, Lii^coln, Kas. Small-town and rm-al
patronage.
Two Tickets to Broadway (RKO)—Tony
Martin, Janet Leigh, Eddie Bracken. Spotty.
Most of it was mighty entertaining but it
The cowboys walked
sagged in a few places.
out. Played Fri., Sat, Sun. Weather: Rain.
—Prank Sabin, Majestic Theatre, Eureka,
Mont. Small-town and rural patronage.
REPUBLIC
Plunderers, The i Rep)—Reissue. Rod Cameron,
Ilona Massey, Adrian Booth. This western
issue did me a nice business. I had
not played it before. Played Fri., Sat. Weather:
Hot.—E. M. Freiburger, Dewey Theatre,
Dewey, Okla. Small-town and rural patronage.
20th CENTURY-FOX
Bloodhounds of Broadway (20th-Fox) —
Mitzi Gaynor, Scott Brady, Mitzi Green.
Another good picture with the business ruined
by the trailer. This picture is rated as a
comedy and I advertised it as a comedy with
music, which was proper. The trailer in this
picture played up a little dancing and a little
singing and a few legs, none of it very good
or very exciting. The legs weren't bad but a
musical with all kinds of dancing and singing
is ruined here. It is a good picture and those
who did come surely enjoyed it and we had
many fine comments. But, business was under
average. Played Fri., Sat. Weather: Fair.—
P. L. Murray, Strand Theatre, Spiritwood,
Saskatchewan. Small-town and rural patronage.
Jesse James (20th-Fox)—Reissue. Tyrone
Power, Henry Fonda, Nancy Kelly. This is the
third time in about five years that we have
played this picture. We still did a little above
average for the one night. Played Tues.
Weather: Warm.—Michael Chiaventone, Valley
Tlieatre, Spring Valley, 111. Second run
patronage.
Man on a Tightrope (20th-rox)—Predric
March, Gloria Grahame. Terry Moore. Unusual
circus picture. More sex than circus,
though. Terry Moore is out to put up a
better front than Marilyn Monroe. Business
just fair since the kids stayed clear of this
one. Played Wed., Thurs.—Norman Merkel.
Time Theatre, Albert City, Iowa. Smali-town
and rural patronage.
Surprise, Surprise—
'Garters' Pleases
pED GARTERS (Para) — Rosemary
Clooney, Jack Carson, Guy Blitehell.
We thought this was a turkey, so booked
a kid show in with it for Monday night
and thought we would do absolutely nothing
on it Sunday. Imagine our surprise
to have a better than average Sunday!
We thought the 112 degree day was what
brought them in and felt that we cooled
them Better than we entertained. A good
crowd for the kid show and then we
started getting good comments on "Garters."
The vice-president and general
manager came home from a gossip club
later in the week and reported that for
the first time in over a year the talk was
of movies instead of TV and this was
the movie they talked about. Said it was
the best meal they'd ever had. Pretty darn
good picture after all. Played Sun., Mon.
Weather: Hot.—Paul Ricketts, Charm
Theatre, Holyrood, Kas. Small-town and
rural patronage.
Three Coins in the Fountain (20th-Fox)—
Clifton Webb, Maggie McNamara, Jean
Peters. Saw this Cinemascope production in
a neighboring town. Was very much impressed
with the scenery which overshadowed
the actors. Some of the scenes were blurred
although most of it was quite clear. Business
was. good though not terrific, probably due
to 102 degree weather. Newcomer McNamara
a sparkling personality. Played Sun.-Wed.
Weather: Hot.—Norman Merkel, Time Tlieatre,
Albert City, Iowa. Small-town and rui-al
patronage.
UNIVERSAL-INTERNATIONAL
Column South (U-D—Audie Murphy, Joan
Evans, Robert Sterling. An Audie Murphy
starrer about soldiers and Indians, which did
better at the boxotfice than usual of late.
A long July month of weak pictures. Soldiers
and Indians have just about run the cycle.
Universal. Boxoffice good. Played Thurs., Fri.,
Sat. Weather: Cool.—Ken Christlanson, Roxy
Theatre, Wa.shburn, N. D. Small-town and
rural patronage.
Fireman, Save My Child — Spike
(U-I)
Jones, Buddy Hackett. Hugh O'Brian. I
thought Spike Jones would do it^and on o
best time—but he failed, even with a i
buildup. It's a good enough, corny picture a
just what these TV and radio fans eat up,t
evidently they won't spend their ir
see it. At least, they didn't here. It
but you'll have to sell it. Played Sun.,
Weather: Hot.—Mayme P. Musselman,
Theatre, Lincoln, Kas. Small-town and
patron^e.
Glenn MiUer Story, The (U-D-
Stewart, June AUyson, Henry Mo
what a wonderful picture, and I had
several showings. This makes you proud
j
an exhibitor. Those smiles on the cusb
faces tell you they got the biggest fo
worth of their lives. Played Sun.-Wed.
days). Weather: Hot.—Paul Ricketts,
Theatre, Holyrood, Kas. Small-town and j
patronage.
Take Me to Town (U-D—Ann She
Sterling Hayden, Philip Reed. This
for the upper half of a Friday-Satu
program. This has everything, includmg j
Sheridan (Whew!)—plenty of action, be
ful color, good plot and everything els
to make it "just right." This would b
for Sunday-Monday dates in small
If you "ain't" played it yet, be sure ;
and give your patrons some real entertalj]
ment. Played Fri., Sat. Weather: Shov
I. Roche, Vernon Theatre, Vernon, I
Small-town and rural patronage.
Walking My Baby Back Home (U-Dald
O'Connor, Janet Leigh, Buddy
A good light musical but not as good as tlj
versal terms or what they led you to '
We enjoyed it. The stars were good but »|i
the "B" rating? Truly fine color and
]
tion but the boxoffice appeal was m
the story. Business below normal. Played Si
Mon. Weather: 100 degrees at show
Ken Christlanson, Roxy Tlieatre, WashlHll'
N.D. Small-town and rural patronage.
Wings of the Hawk (U-D—Van
Julia Adams, Abbe Lane. Here's one of
most exquisite jobs of "Technicolorillg^l|
hunk of film it has been my pleasure to tijj
The photography was good enough tf
many remarked about the fact the 3-D efll
seemed to be in evidence in the 2-D prL
Julia Adams gives her stock another b(f
while romancing a rugged Van Heflin
movie patrons seldom meet. It's a good I
production that did miserable business S^
day and a good Monday to end up
Universal getting too big a slice for X
take any pleasure in remembering the bor
ing. Played Sun., Mon. Weather: Raliij"
Bob Walker, Uintah Theatre, Frulta, Cf
Small-town and rural patronage.
WARNER BROS.
Command. The (WB)—Guy Madison, 3^\
Weldon, James Whitmore. A better all aro
picture than "Hondo"—business likewise
more believable story with action plus.
soldier and Indian fare it did quite wel
the boxoffice but the midsummer slump h
in a small town. Played Sun., Mon. Weatl
Hot and humid.—Ken Christiansen, F
Theatre, Washburn, N.D. Small-town
rural patronage.
Hondo (WB>—John Wayne, GeraldlnePll
Ward Bond. This places Wayne right IJ]
as our No. 1 star of the year. In a we"
he can't be beat. This has all the usual'l
dients of the sagebrushers plus that
something that makes one person a btj
cook than another. Boxoffice 198
Played Sun., Mon. Weather: Warm, tieij
James H. Hamilton, Pine Hill Drive-In Tf
tre. Picayune, Mi.ss. Small-town and Jf
patronage.
BOXOFFICE BookinGuide
:
31, I

. I52f
."
> interpretive onolysis of loy and trodepress reviews. The plus and minus signs indicate degree of
t only; audience classification is not rated. Listings cover current reviews, brought up to dote regularly.
Tlj department serves also as on ALPHABETICAL INDEX to fcoturc releases. Numeral preceding title
h Icture Guide Review page number. For listings by company, in the order of release, sec Feature Chart. m\m
jjjfj£rj'
Very Good; + Good; - Fair; - Poor; = Very Poor. is rotcd 2 pluses, — os 2 minuses.
II
IS.About Mrs. Leslie (104) Drama Para
IsJacI of Love (105) Drama UA
ISSAdventure; of Robinson Crusoe (90) Drama UA
X4^Affairs of Messalina, The (lOS) Drama... Col
leCAiila (110) Musical I.F.E.
15a»laska Seas (7S) Drama Para
14aAII Americai', The (S3) Drama U-l
1S2MI the Brothers Were Valiant (101)
'
Adv-Drama
MGI^I
a Bride (S3) Comedy U-l
(5S)
Documentary. .Mayer- Kingsley
pache (90) Drama UA
Honduras (80) Drama.. RKO
the Dust (80) Drama AA
rrowhead (105) Superwestern Para
5- 1-54 rt
1- 2-54 -H
6- 5-54 H
6-27-53 +
7-31-54 +
2- 6-54 -
:t: + + tt 4+
7-25-53 -f +f -f + -H- ±
10-17-53 -H-
6- 5-54 +
+
2- 6-54 +
H-
7- 3-54 + +f + 4+ + tt
6-27-53 +
10-31-53 —
4-17-54 +
+ 7-f4-
7+
+ 10+1-
2+2-
1+
ISljIack to God's Country (7S)
154 ad for Each Other (S3)
,et I..I /«. e^^f, nthnv tffX\ IDrama Col
156 ait (79) Drama Col
attle -156 of Rooue River (71) Drama Col
155 eachhcad (89) Drama UA
156 eat the Devil (S9) Drama UA
of 157 caulies the Nisht (S4) Comedy UA
' 151 eggar's Opera, The (94) Mus-Com. . . .WB
154: eneath the 12- Mile Reef (102) Drama
(Cinemascope)
20th-Fox
160( etrayed (lOS) Drama MGM
ip Chase, The (..) Drama LP
1511 ig Heat, The (89) Drama Col
igamist, The (78) Drama Filmakers
.ISSlitter Creek (74) Western AA
lack Glove (84) Drama LP
ISSMack Horse Canyon (82) Drama U-l
IST^ackout (87) Drama LP
l£03ack Shield of Falworth, The
9-26-53 +
(100) Drama ._ U-l
TSlZlades of the Musketeers (57) Drama.. Howco
. 1515 owing Wild (90) Drama WB
,499 ueprint for Murder, A (76) Drama. 20th-Fox
'^547irder River (SI) Western U-l
520itany Bay (94) Drama Para
JSlith Sides of the Law (94) Drama U-l
:
SSSuwery Boys Meet the Monsters (65)
I Comedy AA
From Oklahoma. The (88) Drama WB
idoon (108) Musical MGM
en Lance (96) Drama 20th-Fox
C
.492 ine Mutiny (125) Drama Col
528 lamity Jane (101) Musical WB
,565 gtain John Smith and Pocahontas
(76) Drama . . .
585 ptain Kidd and the Slave Girl
UA
83) Drama UA
Etain Scarface (72) Drama Astor
tain's Paradise, The (77) Comedy UA
•nival Story. The (95) Drama RKO
Big Night (85) Comedy Para
1 of the Moon (64) Drama.. Astor
Rusticana (114) Opera Astor
635 ise Fire! (75) Documentary Para
! Wild (72) Documentary UA
irge of the Lancers (74) Drama Col
of Bad Men (83) Western 20th-Fox
Stands Trial (..) Drama I.F.E.
519 Uat Squad (72) Drama Col
S52 Inmand. The (94) Drama (CincmaScope) . WB
of Everest, The (78) Doc UA
lentary
LP

the
Kramer-
. WB
REVIEW DIGEST
++ very Good,- + Good,- ± Fair,- - poor,- = very Poor I
a
cc
III II 11
1579 Guilt Is My Shadow (S6) Drama Stratford 5- 8-54 ± — 1+2—
1525 Gun Fury (S3) Superwestern
(Three-dimension) Col 10-24-53 +f ± ++ f|- +f +10+1-
Gypsy Colt (72) Drama MGM 1-30-54+ + ± + -+ + 7+1-
1553
H
Hans Christian Andersen (112)
Musical RKO 11-29-52 -+ 4+ + 4+ ++ 4+ K 13+
Heat Wave LP
Drama .)
Heidi 1548 (97) Drama UA 1- 9-54 ff || + +| 7+
1556 Hell and High Water (103) Drama
+ (Cinemascope) 20th-Fox 2- 6-54 -H -H -H- f|- 4+ + 12+
1586 Hell Below Zero (90) Drama Col 5-29-54+ + + + ++ + + 8+
1580 Hell Raiders of the Deep (93) Drama.. I. F.E. 5-8-54+ + + + + 5+
1558 Hell's Half Acre (91) Drama Rep 2-13-54 ± ± ± + ± ± ± 7+6-
1526 Here Come the Girls (78) Musical. .. .Para 10-24-53 ff + + + + + + 8+
1596 Her Twelve Men (91) Comedy-Drama.... MGM 7- 3-54 ++ 4+ ± + + # 9+1—
1585 High and the Mighty, The (153) Drama
(Cinemascope) WB 5-29-54+1 ++ ff +). ++ +| +| 14+
Highway Dragnet (72) Drama AA 1-30-54 ± + ± +| ± ± 7+4-
1553
1493 Hindu. The (S3) Ferrin 7-11-53+ ± + + 4+1-
1593 His Last Twelve Hours (89) Com-Dr. . I.F.E. 6-26-54 + 1+
1545 His Majesty O'Keefe- (88) Drama WB 1-2-54+ + + ++ 10+
1592 Hobson's Choice (107) Comedy UA 6-19-54 44 44 + 4F 4|- +. +11+
Hollywood Thrill-Makers (60) Drama LP
1538 Hondo (83) Drama (Three-dimension).... WB 12- 5-53 41- ff + + 44 44 +11+
1551 Horse's Mouth, The (77)
Comedy Maycr-Klngsley 1-23-54+ + + 3+
1535 Hot News (601/2) Drama AA 11-28-53 + ± ± + 4+2-
1532 How to Marry a Millionaire (95) Drama
(Cinemascope) 20th-Fox 11-14-53 ff 44 4f ff 44 44 44 14+
1606 Human Desire (90) Drama Col 8-14-54=!: ± + — ± 4+4—
1494 Hundred Hour Hunt (84) Drama Greshler 7-11-53 ± + + + + 5+1-
Husband for Anna, A (105) Drama. ... I.F.E.
I
1479 1 Believe in You (91) Drama U-l 5-30-53 44 i: + 44 6+1-
1575 Indiscretion of an American Wife
(64) Drama Col 4-24-54+ d: ± ± + i: S+4-
1569 Iron Glove, The (77) Drama Col 3-27-54+ ± ± —
ff
± ± 5+5—
1504 Island in the Sky (109) Drama WB 8- 8-53 ± ± + ff ff =t 9+3—
+
1550 It Should Happen to You (87) .Col 1-16-54+ + ff 44 44 44 + 11+
Comedy.
J
1526 Jack Slade (89) Drama AA 10-24-53 + — ± ± ± + ± 6+5-
1529 Jennifer (73) Drama AA 11- 7-53 - — + 1+2—
1554 Jesse James vs. the Daltons (65) Western. -Col 1-30-54+ — ± + + + - 5+4—
Jesse James' Women (..) Western UA
1552Jivaro (92) Drama Para 1-23-54+ ± ± + + ± ± 7+4—
1520 Joe Louis Story, The (SS) Drama UA 10- 3-53 + ff + 44 44 + -I- 10+
± 8+2-
1555 Johnny Dark (85) Drama U-l 6-5-54+ ± + + 44 +
1579 Johnny Guitar (110) Western Rep 5- 8-54 ± + ± 44 — + + 7+3—
1551 Jubilee Trail (103) Drama Rep 1-23-54 ff ±: ± + + ± + 8+3-
1484 Julius Caesar (122) Historical Drama.. MGM 6-13-53+ ff ff ff 4. |^. ff 13+
Jungle Gents (.,) Comedy AA
1586 Jungle Man-Eaters (67) Drama Col 5-29-54 dr ± ± — 3+4—
1448 Little World of Don Camillo, The (96)
summary ++ is rated 2 pluses, — as 2 minuses.
i mm
Comedy I.F.E- 2- 7-53
1521 Living Desert, The (72) Documentary. . Disney 10-10-53
1578 Living It Up (95) Comedy Para 5- 1-54
1571 Lone Gun, The (73) Drama UA 4-10-54
1586 Lonely Night, The (66) Drama Kingsley 5-29-54
1547 Long, Long Trailer, The (103) Comedy.. MGM 1- 9-54
1577 Long Wait, The (93) Drama UA 5- 1-54
1561 Loophole (79) Drama AA 2-27-54
1525 Louisiana Territory (65) Documentary
(Three-dimension) RKO 10-24-53
Love in the City (110) Drama I.F.E,
1468 Love Island (73) Drama Astor 4-18-53
1573 Lucky Me (109) Musical (CinemaScope) 4-17-54
1549 Lure of the Sila (75) Drama I.F.E, 1-16-54
M
1565 Ma and Pa Kettle at Home (81) Comedy. .U-l 3-13-54 +
1569 Mad. Magician. The (72) Drama
(Three-dimension) Col 3-27-54 ±
1584 Magnificent Obsession (108) Drama U-l 5-22-54 44
1479 Mahatma Gandhi—20th Century Prophet
(81) Documentary UA 5-30-53 ±
1500 Main Street to Broadway (102) Drama.. MGM 8- 1-53 +
1571 Make Haste to Live (90) Drama Rep 4-10-54 +
1602 Malta Story, The (103) Drama UA 7-31-54 =t
1533 Man Between, The (99) Drama UA 11-21-53 +
1546 Man Crazy (79) Drama 20th-Fox 1- 2-54 ±
1538 Man From Cairo, The (83) Drama LP 12- 5-53 ±
in Hiding (79) 1530 Man Drama UA 11- 7*53 ±
1543 Man in the Attic (82) Drama. .. .20th-Fox 12-26-53 +
1526 Man of Conflict (72) Drama Atlas 10-24-53 +
15S5 Man With a Million (90) Comedy UA 5-29-54 +
1516 Marry Me Again (73) Comedy .RKO 9-19-53 +
1516 Martin Luther (104)
Doc-Drama DeRochemont 9-19-53 +
1574 Massacre Canyon (67) Western Col 4-17-54 +
15S2 Men of the Fighting Lady (SO) Drama. .MGM 5-15-54 +
Story, Col 1572 Miami The (75) Drama 4-10-54 —
1527 Miss Robin Crusoe (75) Drama 20th- Fox 10-31-53 —
1547 Miss Robin Hood (75) Comedy Union 1- 9-54 +
1546 Miss Sadie Thompson (91) Drama
(Three-dimension) Col 1- 2-54 f4
1516 Mogambo (119) Drama MGM 9-19-53 ff
1591 Moment of Truth, The (87) Drama Arlan 6-19-54 ±
1537 Money From Home (100) Comedy
(Three-dimension) Para 12- 5-53 +
1606 Monster From the Ocean Floor (64) Drama. LP 8-14-54 +
1591 Monie Carlo Baby (70) Comedy. .. .Filmakers 6-12-54 ±
1514 Moonlighter, The (77) Drama WB 9-12-53 +
1521 Mr. Denning Drives North (95) Drama. Carroll 10-10-53 +
1525 Mr. Potts Goes to Moscow (93)
Comedy AA 10-24-53 4-
1508 Mr. Scoutmaster (87) Comedy 20th-Fox 8-22-53 +
1544 Murder on Monday (85) Drama. Mayer-Kingsley 12-26-53 +
1475 Murder Will Out (85) Drama. Hyams 5-16-53 ±
1509 Mystery Lake (64) Documentary. .. Lansburgh 8-29-53 +
tt 44 + 44 44 44
+4 + 44 44 +4 44
44 4+ ff ff
+ + ff +
ff 4.
St
4- +
+
+ +
K
Khybcr Patrol (..) Drama UA
1537 Killer Ape, The (68) Drama Col 12- 5-53 ± ± ± ± ± -' 5+6-
1554 Killers From Space (71) Drama RKO 1-30-54= — ± + — ± 3+6—
Killer Leopard (..) Drama AA
1543 Kino of the Khyber Rifles (99) Drama
(Cinemascope) 20th-Fox 12-25-53 ff + + + ff + + 9+
1598 King Richard and the Crusaders
(113) Drama .'.WB 7-17-54+ + + |f 6+
1530 Kiss Me Kate (109) Musical
(Three-dimension) MGM 11- 7-53 ff ff ff ff ff ff + 13+
1545 Knitihts of the Round Table (126) Drama
(Cinemascope) .
.*
MGM 1- 2-54 + ff + ^f ff ff ff 13-).
4f 4f
1572 Knock on Wood (103) Comedy Para 4-10-54+ ff 44 ff H 14+
L
1510 Landfall (88) Drama Str.itford 8-29-53 ± — ± 2+3—
1531 Last of the Pony Riders (59) Western.... Col 11-14-53 ± ± ± ± + - 5+5-
1578 Lauphino Anne (91) Drama Rep 5- 1-54+ — 4- — + + 5+2—
+
Lawless Rider, The ( . . ) Western U
1601 Law vs. Billy the Kid, The (72) Western.. Col 7-31-54+ ± zt ± + 5+3-
) Comedy LP
1543Limpino Man (76) Drama LP 12-26-53 - ± ± ± ± 4+5-
9-12-53+ + + + ff + f| 9-f-
1491 Little Boy Lost (95) Drama Para 7-11-53 ff ± + ff ff ff 4H 12+1-
1539 Little Fugitive (75) Drama Burstyn 12-12-53 + + + 44 tt H lOf-
Little Kidnappers. The (..) Drama UA + 14-
N
1558 Naked Jungle. The (93) Drama Para 2-13-54 +
1529 Nebraskan. The (68) Drama
(Three-dimension) Col 11- 7-53 + ±
1559 New Faces (98) Musical
+
(Cinemascope) 20th-Fox 2-20-54+
1570 Night People (93) Drama
(Cinemascope) 20th-Fox 3-27-54+ +
Night Stars (73) 1491 Without Drama RKO 7-11-53 ±
1513 99 River Street (83) Drama UA 9-12-53 i +
1503 No Escape (76) Drama UA 8- 8-53 ± *
O
1504 O.K. Nero (88) Drama I.F.E. 8- 8-53 ±
1599 On the Waterfront (108) Dr.nma Col 7-24-54 ff ff
1596 Outcast. The ( ) Drama Rep 7- 3-54 + +
1594 Out of This World (75) Doc Carroll 6-26-54 ff
Stallion 1593 Outlaw (64) Western Col 6-26-54 4- ±
1557 Overland Pacific (73) Western UA 2-13-54 ± ±
P
Paid to Kill (..) Dr,ima LP
1546 Paratrooper (87) Drama Col 1-2-54
:
1493 Paris Express. The (82) Schaefer 7-11-53 '
1529 Paris Model (81) Drama Col 11- 7-53 ;

! (Three-dimension)
I
(Cinemascope)
+
Very Good; + Good; - Foir; - Poor; = Very Poor. In the summary (i is rated 2 pluses, - os 2
REVIEW DIGEST
Sr r "^^h
Passion (..) Drama RKO
55Personal Affair (82) Drama UA
IS^Phantom of the Rue Momue (84)
WB
(Phantom Stallion (54) Western Rep
.57|picliwick Papers (109) Comedy M-K 4-17-54 H
,57J»la>oiri (85) Drama U-l 4-24-54 ±
.57|"i

"
I
©The
;Pi]TUil£ I^IJDilT
mature productions by company in order of rcleose. Number in square is national releose dote.
me is in parentheses. Letters ond combinotions thereof indicote story type os follows: (C) Comi
romo; (AD) Adventure-Dramo; (CD) Comedy-Drama; (F) Fontosy; (M) Musicol; (W) Western; {SW
estern. ReleAe number follows. C. denotes BOXOFFICE Blue Ribbon Aword Winner. Photo- raphy: hv-
Color; \'' 3-D; o Wide Screen. For review dates and Picture Guide page numbers, see Review Diqct.
II
ALLIED
ARTISTS
COLUMBIA
Killer Ape, The (68). i AD. .626
LIPPERT
a Terror Street (83) D. .5304
Jolmny WdssmuUer. Carol M. Palmer
Thurston, Ann
©>J'Nebraskon, The (68) D..618
Dan Duryea, Elsy Alblln,
E Limping Man (76)
Gudnin
D. .5318
Lloyd Bridges, Molra ffheatley
I'hil Carey, Roberta Haynes, Wallace Ford
Lister, Alan
M-G-M
S Golden Idol, The (71) D..5315
Johnny Sheffield, Aniie Klmbell, P. Gullfoylc
dH Yukon Vengeance (68) D. .5331
Klrby Grant, Carol Thurston, Monte Hale
im Bitter Creek (74) W. .5423
Wild BUI Elliott. Beverly Garland, C. Young
Riot in Cell Block 11 (80) D. .5-1
Neville Brand, Emlle Meyer, Frank Faylen
Poris Ployboys (62) C..5418
Leo Gorcey, Huntz Hall, Viola Vonn
Potrs Goes to Moscow (93) C. .5400
Homolli; .
Nadia Gray, . George Cole
in ©Dragonfly Squadron (83)
John Uodiak. Barbara Brltton, Bruce Bennett
(79) D..5414
Sullivan, Dorothy Malone, C. McGraw
Bad for Each Other (83) D. .624
Charlton Heston, Uzabeth Scott. D. Foster
©^J'Drums of Tahiti (73) D. .628
Patricia Medina. Dennis O'Kecfe, F. L. Sullivan
El Alomein (67) D. .620
Scott Brady. Edward Ashley, Bita Morena
©Parotrooper (87) D..619
.\lan Ladd, Susan Stephen, Leo Oenn
©Chorge of the Lancers (74).. D.. 625
Paulette Goddard, Jean Pierre Aumont
©T^Miss Sadie Thompson (91). . .D. .630
Rita Hajivorth, Aldo Ray, Jose Ferrer
(Special prerelease)
Wild One, The (79) D. .623
Marlon Brando. Mary Murphy> Robert Keith
Bait (79) D..639
riin MiHirc, John Agar, Hugo Haas
Bottle ot Rogue River (71 ). . . D. .637
(iiM'S-- Miini-i.iiiery. Martha Hyer, R. Denning
It Should Hoppen to You (87)..C..63
•luiiy lliilliii:iy, Peter Lawford. Jack Lemmon
S Black Glove (84) D. .5305
Ales Nicol
SI Queen of Sheba (99) D. .5325
Special cast
El We Wont a Child (76) D. .5324
Special cast
21 ue^Knights of the Round Toble I
(126) D 111
Robert Taylor, Ava Gardner, .Ml". TLfrer 1!
g Greet Diamond Robbery 6
Red Skelton. Cara WlUlam;.
di ©Soodio (82)
Cornel Wilde, Mel Ferrer. ::..,. ...,.
SI OSLong, Long Trailer, The
(103) C
Lucille Ball, Desl Amaz. Mar^ -'-'-
Julius Caesar (122)
Marlon Brando, James Mason.
(Special prerelease)
S] ©Tennessee Chomp (73). f
Dewey Martin, Shelley Winters. Kecnu
Drive o Crooked Road (82). . . .D. .638
.Mickey Rnoney, Dianne Foster, Kevin McCarthy
©Iron Glove, The (77) D. .634
Robert Stack, Ursula Thciss, R. Stapley
©'J'Jesse James vs. the Daltons
(65) W..629
Brett King. Barbara Lawrence, James Griffith
Bowery Boys Meet the Monsters
(66) C..5419
Leo Gorcey, Hunlz Hall, Laura Mason
-SMad Magician, The (72) D. .640
Vincent Price, Mary Murphy, Eva Gabor
Mossocre Canyon (66) W. .635
Phil Carey, Audrey Totter, Charllta
Miami Story, The (75) D. .641
Barry Sullivan, Adele Jergens, Luther Adler
Jungle Man-Eaters (67) D. .
Johnny Weissmuller, Karln Booth, R. Stapley
©Soracen Blade (76) D . . 633
Ricardo Montalban, Betta St. John
] Monster From the Ocean Floor
(64) D..5328
Anne Klmbell. Stuart Wade
Cowboy (69) Doc. .5308
Narrators: Tei Ritter. Bill Conrad. John Dehner
Weak and Wicked, The (72). . .D. .5432
Glynis Johns, John Gregson, Slmooe Silva
Return From the Sea (80) D. .5409
Jan Sterling, Neville Brand, Robert Arthur
©Hell Below Zero (90) D..649
Alan Ladd. Joan Tetzei, Basil Sidney
Indiscretion of an American
Wife (64) D..636
Jennifer Jones, Montgomery Clift, V. DeSlca
©Outlaw Stallion (64) W.
Phil Carey, Dorothy Patrick
©Low vs. Billy the Kid, The
(73) W..
Scott Brady. Betta St. John, Alan Hale Jr.
Pushover (88) D. .704
Fred MacMurray, Kim Novak, Phil Carey
On the Waterfront (108) D. .702
Marlon Brando, Karl Maiden, Lee J. Cobb
1 Terror Ship (..) D. .5330
William Lundigan
3 Thunder Pass (76) D. .5405
Dane Clark, Dorothy Patrick, Andy Devlne
ISI Silent Raiders (65) D. .5404
Richard Bartlett, Earle Lyon, Jeanette Bordeaux
©Her Twelve Men (91).
Greer Garson. Robert Ryan. Barry I
©Seven Brides for Seven
Brothers (103)
Jane Powell. Howard Keel, Jeff
©Betrayed (108) ....
g] Jungle Gents (..) C..
Leo Gorcey, Huntz Hall, Laurette Luez
iOI Two Guns and a Bodge ( . .). .W.
Wame Morris, Damlan OFlynn, R. Barcroft
OAfrican Fury
Doc.
©Block Prince, The D..
Errol Flynn, Joanne Dru, Peter Pinch
Bob Mothlos Story, The D. .
Bob Maihlas. Diane Jcrgens, Ward Bond
Bowery to Bagdod C. .
Leo Gorcey, Hunlz Hall. Eric Blore
Dynomito Anchorage D. .
Dane Clark, Carole Matthews, W. Morris
Human Jungle, The D.
Gary Merrill, Jan Sterling
Ketchikan D. .
Mark Stevens. Martha Hycr. Joan Vohs
Torget Earth D . .
Virginia Grey, Richard Denning, K. Crowley
©Tonight's the Night D. .
Yvonne DeCario. David Nivcn, B. Fitzgerald
©Black Knight, The D. .
Alan Udd. Patricia Medina
©Bullet Is Waiting, A D. .
Jean Simmons. Rory Calhoun, Stephen McNally
©Cainc Mutiny, The (125) D. .701
Humphrey Bocart, Van Johnson, Jose Ferrer
Detective, The CD.
Alec Guinness. Joan Greenwood
©Fire Over Africa D. .
Maureen O'Hara, Macdonald Carey
©oLong Gray Line, The D. .
IVronc Power, Maureen O'Uara
>yMain Evont D..
Broderick Crawford. Roberta Ilayncs
©They Rode West D. .
Robert Francis, Donna Reed, Phil Carey
©Throe for the Show M ,
llfiiv Grahle, Jack Lemmon
©Violent Men, The D. .
(;irnn Knrd. Barbara Stanwyck. E. fl.
j
Unholy Four, The (80) D. .5401
Paulette Goddard
JLife With the Lyons (..) C. .5410
Bcbe Daniels, Ben Lyon
Adventure in Rio D. .5406
Scott Brady, Raymond Burr
Block Plrotes D. .5407
Anthony Dexter, Lon Chancy. Robert Clarke
Deadly Game, The D. .5402
Lloyd nrldses, Flnlay Currl«, Slmone Silva
Race for Life, A D. .5403
Richard Conic, Marl Aldon
The Siege D..5323
Special
cast
Lina Turner. Clark Gable. Victor !
©Brigadoon (108)
Gene Kelly, Van Johnson, Cj-d
^
; i
Jane Powell, Vic Danione, Debble^l
"'I
©Beau Brummell
Ellzalioth Taylor, Stewart Granger
Crest of the Wave
Gene Kelly. John Justin. Jeff Rlchl
©Deep in My Heart
Jnsf Ferrer. Merle Oberon. Helen 1|
©Gloss Slipper, The
Lislle Caron, Michael Wilding, Ken
©Green Fire
Stewart Granger, Grace Kelly, VM
©Invitation to the Dance
Gene Kelly. Bellta. Tamara Touraaaw
©cnJupitor's Dorling ........
Either Williams. IIow:ud Keel, Ooonl
©Lost Time I Sow Poris, The. .. I
Klly.ahetli Taylor. Van Johnson. DoDBl |
©Many Rivers to Cross.,.
Eleanor Parker. Robert Taylor

. 53 1
5
.
.
.
.
.
1
.
.
.
FEATURE
CHART
ARAMOUNT
RKO RADIO
REPUBLIC
SS Champ for a Day (90) CD. .5211
Alci Nlcol, Audrey Totter, Charles WUinlnger
S^ Red River Shore (54) W..
Rei Allen, Slim Pickens, Lyn Thomu
20TH CENTURY-FOX g
OcuBcneoth the 12-Mile Reef
(102) D.
Robert Wacner. Terry Moore, Gilbert K
Mon Crozy (79) D
Nertlle Brand, Christine White, Cultcn Miller
Man in the Attic (82) D.
Jack Palancc, Constance Smith, Byron Palmer
te Fire! (75) Doc. .5308
Documentarj'
er Fcmole (93) C. .5226
Rogers. WUllmii Holden. Paul DoubIik
iro (92) D..53U
ido Unas. Rhonda Fleming. Brian KeHh
OoKing of the Khyber Rifles
(99) D..401
T>Tone Power, Terry Moore, Michatl Iteimle
©Three Young Texans (80). . . .0. .40i
Mitzi Gaynor, Jeff liunter, Keefe Brasselle
I Seas (78) D. .5313
Ryan, Jan Sterling. Brian Keith
>ney From Home (100). .C. .5310
Uartln, Jerry Levrls, Pat Crosley
M..407
McKenzle
....C..408
a Sea of Lost Ships (85) D. .5213
Jiilin Derek, Wanda Hendrli, WalUr Brennan
m Phantom Stallion (54) W . . 533
Rex Allen. Carla Balenda, SUm Pickens
SllCroiylegs (88) D. .5224
Uoyd Nolan, Joan Vohs, Elroy Hirsch
©Hell and High Water (103). .D. .40
Richard Wldmark, Bella Dani, David Wayne
©Miss Robin Crusoe (75) D. .33
Amanda Blake, George Nader, Rosalind Hayi
S QRob' Roy, the Highland Rogue
(84) D..i
.tC "Iced Jungle, The (93) D .
C ItOD Heston, Eleanor Parker, W. Ckjnrad
Cid Gorters (90) M. .5314
K mai; Clooney, Jadi Carson, Guy Mitchell
Richard Todd, Glynls Jolms, Flnlay Currle
©New Faces (98) M..409
Eartha Kltt, Bonny Graham, Robert Oary
©Night People (93) D. .407
Gregory Peck. Broderick Crawford, A. Bjork
©Racing Blood (76) D. .410
Bill Williams, Jean Porter, Jimmy Boyd
H Geraldine (90) CD. .5302
Mala Poirers. John Carroll. Kristlne Miller
51 Untamed Heiress, The (70) C. .5325
Judy Canova. Donald "Red" Barry
©Prince Voliant (100) D. .41
Robert Wagner, Janet Leigh, James Masen
Rocket Man, The (80) D. .41
Charles Coburn, Sprhig Bylngton, G. Winslov
©^yGorilla at Lorge (83) D. .406
tphont Walk (103) AD.. 53 17
aaicth Taylor, Dana .\ndrews. Peter Finch
SSret of the Incas (101 ). . .D. .531 8
Won Heston, Robert Toung, Tma Sumac
m ©Silver Lode, The (80) SW.
Juhn Pa>-ne, Llzabeth Scott, Dan Duryea
Sins of Rome (71) D.
Ludmilla Tcherina, Massimo Girottl
HTobor the Greot (..) D. .
Charles Drake, Karin Booth, .\rthur Shields
EH ©Jubilee Trail (103) W. .5303
Vera Ralston, Forrest Tucker, Joan LesUe
Anne Bancroft, Cameron Mitchell, Lee J. Cotili
©River of No Return (90) D..405
Marilyn Monroe. Robert Mltchum, B. Calhoun
©Siege at Red River, The
(86) D..
Van Johnson, Joanne Dru, Richard Beone
y©oThree Coins in the Fountain
(101) D..4I3
Clifton Webb. Dorothy McGulre, Jean Pel
©Demetrius ond the
Gladiators (101) AD.. 415
Victor Mature. Susan Hayward, M. Rennie
©Princess of the Nile (73) D. .41
Debra Paget, Jeffrey Hunter, Dona Drake
iljek on Wood (103) MC..5319
l';i Kaye. .Mai ZetterUng, Dartd Burns
£>L)ng It Up (95) C.
'13.Martin, Jerry Ltmis, Janet Leigh
0©Hans Christian Andersen
(112) M..351
Danny Kaye. Jeanmarie. Farley Granger
a ©Susan Slept Here (98) C.
Dick Poffell, Debbie Re>-nolds, Glenda Farrell
©Garden of Evil (100) D. ..
Susan Hayivard. Gary Cooper, R. Wldmark
©Gambler From Natchez,
The (89) 417
Thomas Gomez. Kcrin McCarthy
©Royal Tour of Queen Elizabeth
and Philip (52) Doc.
©Johnny Guitor (110) W. .5307 a ©Broken Lonce (96) D. .41
.han Oawford, Sterling Scott Brady Spencer Tracy. Jean Wagner
Hayden, Peters, Robert
Moke Haste to Live (90) D. .5306 ©Roid, The (82) D. .40
Van Heflin. Anne Marvin
Dorothy McGuh-e, Stephen McNally, M. Murphy
Bancroft, Lee
-^s
)v!?^^ "• Toko-Ri, The,...D..
""h Holden. Fredric March. Mickey Rooney
>quest of Spoce AD..
- "^ke, William Pvedfleld, G. Johnson
Girl, The D
oy. Grace Kelly, WiUiam Holden
" D..
"gano. Slielley Winters, V. Gassman
Window (112) D..
•:rt, Grace Kelly, Thelma Rltter
'or Cover D. .
-?. Viveca Undfors. John Derek
egie Air Command. . . .D. .
I't. June .MIyson
e-Rmg Circus C. .
!in. Jerry Lewis, Zsa Zsa Gabor
=
D..
- 3«. Silvana Mangano, A. Quinn
'^ Christmas M. .
V Danny Kave. Rosemary Gooney
^
©Africa Adventure Doc .
©Americono, The D.
Glenn Fnrd, Cesar Romero, Ursula Thelss
©Big Rainbow, The D..
.lane Russell. Gilbert Roland. Richard Egan
©Cottle Queen of Montana. .. .D.
Barbara StaniiTCk. Ronald Reagan. Lance Fuller
©aConqueror, The ( . . ) D .
Jnlin Wayne. Susan Ha>^vard, Pedro Armendarlz
Heovy Water Doc. .
©Jet Pilot (119) D..229
John Wayne. Janet Leigh, J. C. FUppen
QyySon of Sinbad AD..
Dale Robertson, Sally Forrest, Llll St. Cyr
©This Is My Love D. .
Linda Darnell, Dan Duryea, Faith Domergue
Atomic Kid CD .
Mickey Rooney. Robert Strauss, EHaine baris
Hell's Outpost D .
Rod Cameron. Joan Leslie, Chill Wills
©Outeost, The (90) D . . 5308
John Derek, Joan Bans, Harry Carey ir.
Shanghai Story D .
Edmond O'Brien. Ruth Roman. Whit Bissell
©Trouble in the Glen D. .
Marcaret Lockwood, F. Tucker, V. McLaglen
Roogie's Bump CD. .
Ruth Warrick, R. Jlarlottl, Brooklyn Dodgers
©Adventures of Hajji Bobo,
The D. .
John Derek, El.iine Stewart, Thomas Gomez
©Black Widow D. .
Van Heflin, Ginger Rogers, Gene Tiemey
©Carmen Jones M. .
Harry Belafonte, Pearl Bailey, D. Dandridge
©Desiree D . .
Marlon Br.indo. Jean Simmons, .Merle Oberon
Life in the Balance, A D. .
Ricardo Montalbao, Anne Bancroft, J. Marvin
©That Lady D.
Oliiia DeHavilland. Gilbert Roland
©There's No Business Like
Show Business M..
Ethel Merm.in. Dan Dailey, Marilyn Monroe
.
©Woman's World D .
©Untamed D
Clifton Webb. June AUyson, Cornel Wilde
Tyrone Power. Susan Hayward. Richard Egan

)
©Great
. D
. 54 1
.
.
.
.
I
USaKigh
.
.
.
.
'
FEATURE
CHART
UNITED ARTISTS
UNIVERSAL-INTL g 1°
©Tumble>reed (80) SW. .405
Audie .Murphy. Lori Nelson. Chill HlUs
©Walking My Baby Bock
Home (95) M . . 406
Donald O'Connor, Janet Leigh, B. Hackett
Project M-7 (86) D..483
PhylUs Calvert, James Donald, Robert Beatty
1
Wicked Woman (77; D..5345 ©Border River (81) W. .409
Beverly Michaels, Richard Egan. P. Helton
Joel McCrea, Yvonne DeCarlo. P. Armendariz
Gilbert and Sullivan, The
Both Sides of the Law (94) D. .
(112) .M. .5341 Anne Crawford, Terence Morgan. Peggy Cummins
E. Hcrlie
Forbidden (85) D. ,407
(82) D..5403 Tony Curtis. Joanne Dru, Lyie Bettger
Dane Clark, Harlem Globetrotters, Pat Breslin
©War Arrow (78) D. .408
©Conquest of Everest (78). . Doc. ,5401
! Jeff Chandler, Maureen O'Hara, Susan Ball
Hunt-Hillary Expedition
^Riders to the Stan (81) .5346
©Beachheod (89) D. .5408 ti©Glenn Miller Story, The
Tony Curtis, Mary Murphy, Frank Lovejoy
(120) MD..4I2
Man Between, The (99) D. .5340 James Stewart, June Allyson, George Tobias
.lanies Mason, Claire Bloom, Hildesarde Neft ©f/Taza, Son of Cochise (80).. D.. 410
©Overland Pacific (73) W . Rock Hudson, Barbara Rush. Gregg Palmer
Jack Mahoney. Peggie Castle, A. Jeigens
Personal Affoir (82) D. .5402
tunc Tiernev, Leo Genn, GljTlis Johns
OTop Banano (100) M. .5409
I'liil SiluT,. Kosi- Marie. Danny SchoU
Act of Love (105) D..5406 -^'Creature From the Black
Kirk Diiiii^las, Danv liobin, Robert Strauss
Logoon (89) D. .415
Beat the Devil (89) D..5347 Richard Carlson. Julia Adams, Richard Denning
Humphrey Hu-art, Jennifer Jones, R. Motley ©Genevieve (86) C. .481
©Golden Mask, The (88) D..5412 Dinah Sheridan, John Gregson, Kay Kendall
Van lliflin. WariJa Hendris, Eric Portman ©Ride Cleor of Diablo (80) D..413
©Scarlet Spear, The (78) D. .541 Audie Muri)hy, Dan Duryea, Susan Cabot
.Martha Hyer, John Bentley, Morasi
©Saskatchewan (88) D. .414
Alan Ladd, Shelley Winters, J. Carrol Nalsh
Heidi (97) D. .5405 Ma and Pa Kettle at Home (81). C. 411
Elsbeih Sigmund, Heinrich Gretler. T. KlameU) Marjorie Main, Percy Kilbride, Alan Mowbra
©Lone Gun, The (73) D..5416 ©Rails Into Laramie (82) D..4r
George Montgomery, Dorothy Malone
John Payne. Marl Blanchard, Dan Duryea
©^Southwest Passage (82) , , . .D. .5415 ©Yankee Pasho (84) D..4r
Rod Cameron, Jo:mne liru, Jolin Ireland
Jeff Chandler, Rhonda Fleming, Lee J. Cobb
Queen's Royal Tour, A (84). ,Doc. .5413
Witness to Murder (83) D. .5420 Fireman Save My Child (80).
Barbara Stanwyck, Gary Merrill, G. Sanders
Adele Jergens
©Captain Kidd and the Slave
Girl (83) D..5418
Barry Sullivan, Q. Palmer
Eva Gabor, .\ntbony De.xter, Alan Uale jr.
3 ©Yellow Tomahowk, The (82) . . .5414
Kory Calhoun, Peggie Castle, Noah Beery
li Long Wait, The (93) D. .5421
Anthony Quinn, Charles Coburn, Gene Evans
©Challenge of the Wild (72). .Doc. .5422 ©Black Horse Canyon (82) . . . . D . .423
Frank Graham
Joel MeCrea. Mari Blanchard, Murvyn Eye
Hobson's Choice (107) C. .
©Drums Across the River (78).SW..422
Charles Laughton. John Mills. Brenda DeBanzie Audie Murphy. Lisa Oaye, Walter Brennan
©Gog (85)
D..5423 Always a Bride (83) C..485
Richard Egan, Constance Dowling, H. Marshall Peggy Cummins, Terence Morgan, Ronald Squire
©Man With a Million (90) D. .
Gregory Peck, Jane Griffitlis, A. E. Matthews
©Adventures of
©Johnny Bark (85) D. .424
Crusoe (90) D.
Tony Curtis. Piper Laurie, Dka Chase
Dan O'Herlihy, James Fernandez, C. Lopez ©Tanganyika (81) D.,425
©Apache (90) D. .5427 Van Heflin, Ruth Roman
Burt L:ineaster, Jean Peters
Lawless Rider, The (..) W. .
J.iliniis Carpenter, Frankie Darro
©Return to Treosure Island (75) D. .5417
Tab Hunter, Dawn .\ddams, James Seay
©Crossed Swords (85) D . . 5334 Francis Joins the WACs (95) . . . C . .427
Errol Flynn, Gina Lollobrigida
Donald O'Connor. Julia Adams, Zasu Pitts
Diamond Wiiord, The (83). . . D. .5432 ©Magnificent Obsession (108). .D-. .428
Dennis O'Keefe. Margaret Sheridan
Jane Wyman, Rock Hudson, Otto Knigcr
D(>wn Three Dark Streets
(..) D..
IJroilerick Crawford. Ruth Roman, Martha Hyer
Malta Story, The (103) D. .
Alec Guinness. Jack Hawkins. Flora Robson
Victory ot Sea (97) Doc.
©Jesse James' Women (..)...W.. ©oBlock Shield of Falworth,
Hon Barry, Peggie Castle, Jack Beutel
The (100) D.,430
©Golden Mistress, The (..)...D..
Tony Curtis, Janet Leigh
.lohn Agar. Itiwemarie Bowe
©Down at Socorro (80) D..431
©Khyber Patrol (, .) D. .
Rory Calhoun, Piper I.aurle, David Brian
Richiu-d Bgan, Dawn Addams. Patrtc Knowles
Suddenly (. .) D. .
Frank Sinatra, Sterling Hayden, Nancy Ostet
©Barefoot Contessa, The D. . ©Bengal Brigode D. .434
Humphrey Bogarl, Ava Gardner, E. O'Brien Hock Hudson, Arlcne Dahl. Ursula Thelss
©Beachcomber, The D. . ©oChief Crozy Horse D. .
Good Die Young, The D. .
Victor Mature, Suzan Ball, John Lund
John Ireland, Gloria Grahame. L. Harre; ©Far Country, The D .
Little Kidnappers, The D. .
.lames Stewart, Ruth Roman
Othello
D.. Ma and Pa Kettle Go to Waikiki C. .
Orson Welles, Suzanne Cloutler, Fay Compton
M.irjorle Main, Percy Kilbride. Lorl Nelson
©Romeo and Juliet D. . Naked Alibi D. .
Lawrence Harvey, Flora Robinson
Slerlhig llayden, Gloria Grahame, Gene Biirry
©cDSIttIng Bull D . .
Richochot Romance C. .
Dale Robertson, J. Carrol Nalsh
Marjorie Main. Chill Wills, Rudy Vnllee
©Star of India D . ©oSign of the Pagon D. .
Corni'l Wilde. Jean Wallace. Herbert Lom
Jeff Chandler, Rita 0am. Jack Palanr?
Twiit of Fate D.
©So This Is Paris C. .
(iinger Rogers, Jacques Bereerac, Herbert Lom Tony Curtis, Corlnnc Calvct, Gene Nelson
©Voro Cruz D . ©This Island Earth D .
Gary Cooper. Burl Ijincaster, Denlse Darcel
Barl Roberts, FalUi DomerRue, Jeff Morrow
©White Orchid, The D. .
©Yel'ow Mountoin, The D. .
WlllUw Lundigao. Peggie Castle Lex Barker, Mala Powers. Howard Duff
WARNER BROS.
M ©Thunder Over the Plains
(82) SW..3I3
Randolph Scott. PhiUis Kirk, Lex Barker
©Boy From Oklahoma, The
(88) D. .320
Will Rogers jr., Nancy Olson, Lon Chaney
El Crime Wave (74) D. .308
Sterling Hayden, Gene Nelson, P. Kirk
El Duffy of Son Quentin (78) P.. 321
Louis Hayward. Joanne Dru, Paul Kelly
m ©iJ^Phantom of the Rue
Morgue (84) D,.322
Karl Maiden, Claude Dauphin, P. Medina
|©r=iRing of Fear (93) D. .330
Pat O'Brien, Clyde Beatty, Mickey SplUane
and the Mighty,
The (153) D..329
John Wayne, Claire Trevor, Laraine Day
©oKing Richard and the
I
"Crusaders (113) D..331
Virginia Mayo, Rex Harrison, Laurence Harvey
©oBattle Cry D ,
Van llenin, Aldo Ray, Tab Hunter
©xVBounty Hunter, The SW. .
Itaiulolph Scott. Marie Windsor
©cziDrum Beat D .
.Man Ladd, Audrey Dalton, Marlsa Pavan
©East of Eden D. .
Julie Harris, James Dean, Raymond Massey
©aHelen of Troy D .
Ilossana Podesia, Jacques Scrnas. C. Hardwlcke
©oLand of the Phoroohs D. .
Jack Hawkins, Dewey Martin
©nStor Is Born, A M .
Judy Garland, James Mason, Amanda Blake
©Track of the Cat D. .
Robert Mllchum, Diana Lynn, Teresa Wright
©Tall Man Riding W, ,
IMrololph Scoll. Dorothy M.alone. Peggie Casllc
MISCELLANEOUS |j
ARLAN
Earrings of Madame De
(105) D..Ji
Charles Boyer, D. Darrieui, V. de
ASTOR
Girl on the Run (63) D .
Richard C*)ogan. Rosemary Pettll
Turn the Key Softly (81 ).. D. . I-
Yvonne .Mitchell, Terence Morgan. G. K
BUENA VISTA
©Vanishing Prairie (71) Di
I.F.E.
(American Dialog) i
Aido (110) M..C ;
Sophia Loren, Lois Maxwell, Afro Poll
A Husband for Anna ( 1 05) . . D . . A
Silvana Pamiianini
City Stands Trial (..) D..S«.
Silvana Pampanini. Amedeo Nazzarl
Girls Marked Danger (75) . .
Eleonora Rossi Drago, Vittorio
©Golden Coach, The (105).
Anna Magnani, Duncan Lamont.
Greotest Love, The (116)...
Ingrid Bergman, Alexander Knox, T.'
Hell Raiders of the Deep
(93) D..A1
Eleonora Crcssop
Rossi Drago. Pierre
Love in the City (110) O..S|
Lure of the Silo (75) D..t|
Silvana Mangano. Vittorio Gassr
Sensualita (94) D..JI
Eleonora Rossi Drago. Pierre Cressw f
ASTOR
Movie Struck
REISSUES
Stan Laurel, Uli' Hardy
COLUMBIA
Block Eagle (..) I
WiUiam Bishop, Virginia Patton
Coroner Creek (90) W
Randolph Scott, Marguerite CJiapmaa.
Gunfighters (73)
Randolph Scott, Barbara Brittoi
MGM
©Gone With the Wind (..) D.^
Clark Gable, Vivien Leigh, 0. 1
.D.;
Randolph Scott
Gunga Din (..) AD
Cary Grant. Douglas Fairbanls jr.
Lost Patrol (. .) AO.:
Victor McL.iglen
Mr. Blandings Builds His
Dream House (78) C^.
Cary Gram, Myma Loy, M. DoudW-
©Pinocchio (87) Cartoorti
(Cartoon Feature) 'i
Rachel and the Stranger
(93)
Lore! la Young, William Holden,
Spanish Moin, The (100)...
I'aul llenreid. .Maureen O'Hara ,
Toll in the Soddle (87)....WW»
John Wayne, Ella Raines
They Won't Believe Me
(95)
Susan U.iyward, Robert Yoi
Thing, The (87)
James Arness, Margaret Sheridan
20Hi CENTURY-FOX .?
Cry of the City (95) Oil
Vi.ior Maiure. Shelley Winters. 1
Orchestra Wives (98).
UNITED ARTISTS
Algiers (77)
Hedy LaMarr, ('liarlcs
UN1VERSAL-INTERNATI0^
Egg and I, The (
olbert. Fr MacMu
WARNER BROS.
Girl tor Joe, A (formorly
of Arms) (100). .
Wllli.am Holden. Nancy Olson,
Guy With a Grin (formerly
Time for Comedy) (93).
James Siew.irt, Rosalind Bussel
Public Enemy (83)
James Cagney, Jean Harlow,
Little Caesar (80)
B

I
I
(I6I/2)
I
I
(TVi)
4oof on the Roof
i.ja«/2)
.12- 3-53
Welcome Tax Saooy
Jdei/a)
. 2 -4-54 ±
•OSiooks! (16), 2-D
.^Version
3-1S-54
Wgirdon My Backfire (16) 4-15-54
"gusty Musketeers (16) . . S-13-54 +
HIB^ls and Gals (17) .... 6- 3-54 -fi
'
(19)
ao^'2)
.
.
.
subjects, listed by compdny,
, second the dote of review
ff Very Good, -f Good. * Fotr
ordar of release. Running time follows titi*. First Is notional
BOXOFFICe. Symbol between dotes its rating from BOXOFFICE
Poor. = Very Poor. Q Indicates color photogrophy. i;ijuj]ri> ciJiii]"''
Columbia
Ijil. No. Title Re! Date Rating Reir'il
ALL-STAR COMEDIES
Doggie in the Bedroom
S4
1- 7-54 ± 2-27
as Tooting Toolers (17)... 5-U-54 + 6-19
$6 Two April Fools (W/z) 6-17-54
ASSORTED FAVORFTES
(Reissues)
641 Oh, Baby! (ISI/2) 2-11-54
6 5 Two Nuts in a Rut (18) 3-U-54
>6iSlie Snoops to Conquer
(I71/2) 4-29-54
CANDID MICROPHONE
(One-Reel Specials)
«: Subject No. 2 Oi/a) .12-10-53
.
6E. Subject No. 3 (10).... 2-18-54 3-2"
6il Subject No. 4 (10).... 3-18-54 ± 5- «
65 Subject No. 5 (10) .... 5-20-54
COLOR FAVORITES
(Teciinicolor Reissues)
66 Tree for Two (71/2) 1- 7-54
66 Way Down Yonder in the Com
(7) 2-11-54
661 Dog, Cat and Canary (6) 2-28-54
66 The Egg Yegg O'/i) 3-31-54
661 The Way of All Pests
-
5-13-54
But Confoozin
(8)
5-27-54
-66 A Cat, Mouse and a Bell
(7) 6-17-54
66'The Disillusioned Bluebird
(7) 6-24-54
66:Mr. Moochcr (7) 7- S-54
66' Herring Murder Mystery
(7) 7-22-54
COMEDY FAVORITES
(Reissues)
S43Love at First Fright (16) 1-14-54
t43Get Along Little Nubby
2-25-54
5433laopily Married (leVi) 3- 4-54
H3Fiddling Around (I71/2). 7- 6-54
MR. MAGOO
(Technicolor)
agoo Goes Skiing (7) . . 3-11-54 ++

•
^
:
Arias)
. . .
•
.
•
;
SHORTS CHART
5419 Gandy Goose in Fishtrm;
Luck (7)
July-54
5420 Little RoQuefort in the
Luck (7)..AuB.-54
5421 Ants in Your Pantry (7).Auo.-54
5422 The Reformed Wolf (7)..Aug.-54
5423 A Wicky Wacky Romantt
(7) (reissue) Auil.-54
;424 Heckle and deckle in Blue
Plate Symphony {-.) Se|it.-54
5425 Torrid Toreador, A (••)
Scpt.-S4
(reissue)' ,
5441 Willie the Walrus in Arctic
Rivals (7)
.May- 54
United Artists
Prod. No. Title Kei i
UAl The Royal Symphony (26)
Universal-International
Title
COLOR PARADE
1953-54 SEASON
Rel Date Ratlno Rev'd
8-54 + 2-13
(9) . . 2-
9381 Go South Amigos
9382 Royal Mid-Ocean Voyaoe
3- 1-54 + 3-20
93S3Rollinn
(9)
(9)... 4-12-54+ 5-22
in Style
9384 Fair Today (91/2) 5-W'« l"in
9385 Talent Scout (9) ••
9386 Studded Ride
6-}«11 ± I k- ° 7
7-18-54 -f • •
MUSICAL FEATURETTE
1953-54 SEASON
9302 David Rose and His Orch^tra^^^ -^ ^^
9303 Hawaiian Nights (17)'. . 1-22-54
. + 2-13
9304 Jimmy Wakely's Jamboree
(I51A) 2-26-54 + 3-6
9305 Rhythm and Rhyme (15) 4-23-54 - 4-10
9306 Four Aces Sing (15)... 5-28-54
9307 Corral Cuties (15) 6-21-54 + 7-17
9308 Birth of a Band (15) . 7-26-54
.
SPECIALS
9201 Perils of the Forest (17) 2-14-54 ± 3-6
9202 The Hottest 500 (16) .
6-13-54 . 4+ 6-12
VARIETY VIEWS
1953-54 SEASON
9342 Bow River Valley (9) .
. 1- 4-54
9343 Brooklyn Goes to Chicago
2-22-54
'ir"alude Nom.r,-M. t^'^
ai„Sm)''°Amon'wilWook; 'staitie
Le Ploisir (90) • ••
•='-""
1.x. Jean Gabiii
7-31-54
Lifo'Veg'ins Tomorrow (86)..... 8-29-53
MayiT-lClnRsloy)..J. P. Auraont, Andre Ubarthe
Moment of Truth (87). ..... . •,-*-19"
(Arlan) Mlclicle Morgan, Jean Gabln
Night Is My Kingdom, The (109) 8-29-53
(liiivis) . .Jean Oabln, Slmone Valere
Oh, Amelia! (85) • • .„•.„
(l,F.B.)..l>anlelle Darrlcux. J. DeSallly
Pit of Loneliness (84]
(Davis). Edwige Feulllere, Slmoi
Sorage Triongle (128)
(Joseph Burstyn)..M. Robinson, T. VlDli
Seven Deodly Sins, The (124). . .11
.
(Arlan) .Michelc Morgan, Gerard Phil
Sextette (90)
(
(Arlan). .Martlne Carol. Frank \Ulard
Spice of Life, The (71). ...... .!
(Mayer-Klngsley) . .Noel-Noel, Bernard
Strange Ones (98) ........ li
(Fine Arts).. Nicole Btephane, B. Du
Strollers, The (90) •..-.• J
(DL«ina).. Henri Vldal, Maria Maid
GERMANY
'
Berliner, The (80). .••.••••;• •'J
(Joseph Bursiyii)..Oert Probe, Ut. BM
Keepers of the Night (109).... 2
(Casino).. Lulse Ullrich, Hans Nlelxn
Merry Wives of Windsor (93). . 9
.
. .SoDja aie»a»i. t I
(Central Cuiema)
GREECE
Barefoot Battalion (89). .....
(Brandt) JIaria Costl, Nicos Fen
<
HUNGARY
Trial, The (76).. -AV^ii,
(Classic).. Ernest T^)eutsch. (iuUi Hf»
IRELAND
ft
Spell of Ireland, The (77) tf
. (Celtk) .Travel Feature B
10)
LoVen, L. MaxueU, L. US
.
Anita Garibaldi (95) . • • •^•
(IFE.)..Anna Magnanl, B»f VaU«l|i
Bellissima (108) Af'
(I.l'.E.) . -Anna Magnanl. J
Devotion (92) .
(1 F.B.) .Coldano l

:)pinions on Current Productions; Exploitips
(^ fSjlTllJl^ jl£!/J5iyi)
(FOR STORY SYNOPSIS ON EACH PICTURE, SEE
REVERSE SIDE)
Dragnet F "gj^i (WarnerCo'oD
Wamer Bros. (401) 90 Minutes Rel. SepL '54
The first feature film based on the tremendously popular
TV show of the some name is a realistic, step-by-step solving
of a brutal crime—closely resembling its TV counterpart.
With Jack Webb recreating his role of Sergeant Joe Friday
and the fame of "Dragnet," as well as its haunting musical
theme, which became a best-selling record, it should do
strong business wherever TV cables reach—and that takes
:n practically the entire U.S. As direcied by Webb, the
Ktory is a grim factual tale with no romance and few lighter
:noments. Webb gives his customary tight-lipped portrayal
and Ben Alexander also recreates his TV role of Officer
Frank Smith—but the latter has been unllatteringly photographed.
Virginia Gregg, who contributes a moving character
bit, and the others are relatively unknown—which adds
to the realism. Musical score is excellent. Produced by
Stanley Meyer.
lack Webb, Ben Alexander, Ann Robinson, Richard Boone,
Stacy Harris, Virginia Gregg, James Griffith.
Khyber Patrol F Ij'l^ (coiorcorp.ofAm°ra)
United Artists (5419) 71 Minutes Rel. Sept. '54
Certainly it shouldn't be necessary to inform anyone who
has been exhibiting motion pictures for more than 30 days
that this one is about rebellious natives and His Majesty's
saddle soldiers in deah old Injah. The story has been filmed
on countless previous occasions—often better, sometimes
worse. In situations where the old look in movies is still
attractive—most especially v/here action and intrigue are
relished—the feature can serve satisfactorily in the supporting
niche; while its cast toppers and color photography may
add some weight to merchandising the program. Considering
the stereotyped nature of the screenplay with which they
were confronted, performances are relatively good and production
values are impressive, sometimes bordering on the
spectacular. Directed by Seymour Friedman for producer
Edward Small's World Films.
Richard Egan. Down Addams, Raymond Burr, Patric Snowies,
Paul Cavanagh, Donald Randolph, Philip Tonge.
The Little Kidnappers
United Artists ( ) 93 Minutes
T
Rel.
Ratio:
1.66-1
This J. Arthur Rank Organization film should have special
appeal for women and children, but it is likely that it won't
particularly entertain males in the audience. The story is
built on a poignant situation in which two little orphan boys
find themselves when taken into .the primitive Nova Scotian
home of a Scripture-quoting martinet. They are denied the
ordinary pleasures of childhood, including a dog for a pet,
so they steal a baby. Discovered, the older one faces the
penalty of hanging. That is where the imagination is taxed
a little too much. The two children are cute and Duncan
Macrae is especially picturesque as the martinet, but the
film would benefit from some more cutting. If shorter, it
might run as a second feature; in its present form it seems
destined for the art houses. Sergei Nolbandov and Leslie
Parkyn produced and Philip Leacock directed.
Duncan Macrae, Jean Anderson, Adrienne Corn, Theodore
Bikel,
Jon Whiteley, Vincent Winter, Francis De Wolfe.
A Bullet Is Waiting x igsi ,T„hnic=ic
Columbia (712) 82 Minutes ReL
Because of inane, overabundant dialog and unbelieva:.
siluations, the bright promise suggested by the Individand
collective talents of the four-member cast falls frustr^."
ingly short of fulfillment. While the troupers struggle vc;.
antly with their assignments, it is but seldom that they c
successful in transcending the script handicaps. What mig:.
have been a partially redeeming facet, the film's scenic ar.
pastoral backgrounds, is also discounted through medio r.-
photography, one of the least impressive Technicolor de::
onstrations to reach the screen in many seasons. Nonethele
it is upon the marquee magnetism of the quartet o! mu::.-
mers and color that the showman must pin his exploitati'::
campaign and hopes of profitable patronage. Perhaps the:
will be some customers among initial ticket buyers who v.-
understand what the offering undertakes to establish. Joh:-
Farrow directed, Howard Welsch produced.
Joan Simmons, Rory Calhoun, Stephen McNallv, Brian
Aheme.
Security Risk
Ratio:
1.85-1
Allied Artists (5417) 69 Minutes Rel. Aug. 8, '54
Because its title has been prominent in headlines during
recent weeks, this cops-and-crooks drama may attract a mite
of added attention and patronage to the double bills on
which it is booked as the supporting feature. But it is too
meager in every department to fulfill the promise ;'- of
handle, and will contribute little to the program by way c:
entertainment or audience allure. A cliche-laden, snailpaced
screenplay telegraphs every development, is deplorably
short on suspense, and fails to generate much action until the
closing sequence, which projects a stereotyped chase.
Hobbled by hackneyed material, and handicapped further by
the unimaginative and dated direction of Harold Schuster,
the cast—at least two members of which hove been proven
to know better—register a group of prosaic performances.
Nor is the general dullness mitigated because the feature
was produced on location by William F. Broidy.
John Ireland, Dorothy Malone, Keith Lorsen, Dolores Donlon,
John Craven, Suzanne Ta Fel, Joe Bassett, Burt Wenland.
Daughters oi Destiny A ^^^ eo^y^Tn-a
Arlan Pictures 104 Minutes Rel.
Three separate stories, two of them dramatic, the other
broad comedy, connected only by brief narration by the
Voice of Destiny, this French-made film should do good
business in the art houses. Because the first two episodes
are in English, starring Claudette Colbert, the Hollywood
star, and Michele Morgan, who has starred in both Hollywood
and French films, the Franco-London production will
also be acceptable to audiences in most regular first run
houses. Actually, the most entertaining is the final episode,
in French with English titles, which is based on "Lysistrata"
and is a ribald satire on how the women of ancient Athens
forced their men to stop war. Marline Carol gives a delightful
portrayal of the title role and Michele Morgan is sincere
and moving as Joan of Arc in "Jeanne." Miss Colbert, who is
the least effective of the stars, is badly photographed. Directed
by Christian-Jacque, Jean Dellanoy and Marcel Pagliero.
Claudette Colbert, Michele Morgan, Martine Carol, Raf
Vallone. Eleonora Rossi Drago, Andree Clement,
We enjoy BOXOFFICE the most of all
the trade journals and read it weekly from
Mail Your Renewal Today
i
cover to cover, especially the Review Digest
and the Exhibitor Has His Say sections.
RUSSELL NEITZEL,
Wesiport Theatre,
Westport, Ore.
Every exhibitor has a daily need for the news and
helpful material in BOXOFFICE.
For your convenience, use blank on other side for a
new or renewal subscription.
August 21, 1954 1G07

. . . High
. . Dealing
. . Waiting
. . Love
. . And
. . . And
. . Jack
. . Tense
. .
. .
FEATURE REVIEWS Story Synopsis; Adiines for Newspaper and Programs
THE STORY: "A Bullet Is Waiting" (Col)
Stephen McNally, a sheriff, is flying his prisoner, Rory
Calhoun, to Utah when the plane crashes. Calhoun escapes
and meets Jean Simmons while trespassing on her ranch.
McNally follows them and the three are forced to take refuge
in a cabin because of torrential rains. Calhoun and the
girl are attracted to each other, even though she is shocked
to learn he is wanted for murder. Calhoun fails in another
escape attempt; then he reveals to Jean that he had shot
McNally's brother in self-defense, and that the sheriff has b^en
tracking him ever since. Shrewdly, McNally realizes that it
is Jean's love for Calhoun that is keeping the latter from
escaping. Then Jean's father, Brian Aherne, pledges that
he will deliver Calhoun to Utah for trial. Maddened,
McNally tries to kill Calhoun—then, shaken back to his
senses, takes his prisoner back to Utah, with Jean and her
father accompanying them.
CATCHLINES:
It's Bold, Bruising, Jolting, Jarring Drama ... Of a
Vengeance-Mad Law Man . a Love With the Law at
Its Heels .
for a Bullet After Each Embrace
THE STORY: "Security Risk" (AA)
At a ski resort in California axe John Craven, an atomic
scientist; his assistant, Keith Larsen; Dorothy Malone and
her unscrupulous sister, Dolores Donlon. Also on hand are
three young Communists—Suzanne Ta Fel, Burt Wenland and
Steven Clark—who plot to steal Craven's scientific papers.
A romance develops between Dorothy and John Ireland, a
young FBI agent on a holiday. Larsen, revealed to be
working with the Communists, kills Craven when the scientist
discovers him copying the plans. The murder is witnessed
by Dolores, who steals the plans. Ireland enters the ensuing
investigation, as do his superior and the local sheriff. Larsen
kills Dolores when she attempts to double-cross him in delivering
the secret papers; then Ireland slays Larsen as the
latter tries to escape, and the Communist plotters are arrested.
CATCHLINES:
Wanted by the FBI ... A Desperate Man on a Hate
Binge . in Murder and Top Government Secrets
It's the Inside Story Behind the Nation's Deadliest Menace
Adventure and High Treason.
THE STORY: "Daughters of Destiny" (Arlan)
In "Elizabeth," Colbert flies to Italy to bring back
Claudette
the body of her husband from the U.S. soldiers' cemetery.
When she learns that a peasant woman, Eleonora Rossi
Drago is the mother of her dead husband's little son, she
decides to leave his body in Italian soil. In "Jeanne," Michele
Morgan as Joan of Arc is abandoned by all but three of her
faithful friends and is ready to ride off alone when a peasant
mother appeals to her to pray for her child who died before
baptism. Through a miracle, the child comes to life long
enough to be baptized. In "Lysistrata," Marline Carol and
the other women of Athens are tired of the long war against
Sparta and they mobilize to deny themselves to their warloving
husbands. This brings paace to the Grecian front.
CATCHLINES:
Distinctly Different, Definitely Daring ... A Cast of International
Favorites, Hollywood's Claudette Colbert, France's
Michele Morgan and Marline Carol and Italy's Eleonora
Rossi Drago ... An Entertainment Package With Something
for Each Taste . Conquers All in a Daring French
Film.
THE STORY: "Dragnet" (WB)
Sergeant Joe Friday (Jack Webb) is called in to the Los
Angeles City Jail to help solve the shotgun slaying of Dub
Taylor whose body is found in a field. After Taylor is identified
as having a police record, Webb has nothing else to
work on except four empty shells and a plaster impression
of a left foot. Webb and Officer Frank Smith (Ben Alexander)
check all Taylor's criminal friends and suspect, among others,
Stacy Harris, a sickly gangster. Grilling first one, then
another suspect, Friday finally enlists the aid of Ann Robinson,
attractive policewoman, with a wire-recorder, who picks
up Troy's conversation with Willard Sage at a bar. Sage is
captured, but he won't talk and he is later killed by Troy's
men. Troy is finally captured by a confession made by
Sage's widow and the case is closed.
CATCHLINES:
If You "Just Want the Facts" It's a Terrific Thriller Based
on TV's Most Popular Crime Show . Webb as Sgt.
Joe Friday for the First Time in a Motion Picture Theatre .
Jack Webb Starring in His First Full-Length Motion Picture
With Ben Alexander, His Famous Detective Partner.
THE STORY: "Khyber Patrol" (UA)
Richard Egan is a captain in the British lancers on duty
in Afghanistan. Reprimanded by his superior for his hotheadedness,
Egan also alienates his sweetheart. Dawn
Addams, who transfers her affections to a lancer lieu.enant,
Patric Knowles. Acting on information imparted by Raymond
Burr, supposedly friendly but in reality treacherous, Egan
unwittingly sends Knowles into an ambush. The feeling
being that he deliberately sent Knowles to his death, the
regiment asks Egan to resign. He refuses, gathers evidence
to prove he had been duped by Burr, and arranges to be
"thrown out" of the regiment so that he can work his way
into the enemy's confidence. When Afghan tribes attack,
Egan repulses the onslaught almost single-handed and thus
redeems himself with the regiment and with his girl.
CATCHLINES:
Adventure Charges Down From the Wilds of India . . .
Barbaric Afridi Warriors and Blood-Lusting Pathan Hordes
Only a Hundred Heroic Hussars Stand Unswervingly
to Bar Their Path.
THE STORY:
"The Little Kidnappers" (UA)
To Jim MacKenzie's bleak homestead in Nova Scotia come
two orphaned grandchildren, Harry, aged eight, and Davy,
aged five. They need to be loved, but he disciplines them.
Their grandmother and her daughter Kirsty can't help. Their
plea for a dog is unanswered, so when they find a baby in
the woods, they hide it and lavish affection on it. Kirsty is in
love with Willem Bloem, the local doctor, whom Jim hates.
She is injured and Willem has to be admitted to the Mac-
Kenzie home to attend her. The baby is found and the boys
arrested. The law says the older one must be hung for kidnapping,
but a way is found to circumvent it. Jim realizes
what his arrogance has done and becomes a changed man.
CATCHLINES:
*
Enchanting Tale of How Two Little Boys Found Love .
A Terrific Assault on the Emotions . Drama of the
Search for Love of Two Orphaned Children ... If Will
Bring Tears to Your Eyes and Finally Joy to Your Heart.
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YOU HAVE 'EM
IN THEIR
m
m\
is
Yes, you've got the greatest ^Vap-
^a^
tive audience'' in the worhl sitting in \ \
your theatre! 100% of your advertising
dollar buys 100% coverage when your
trailer is on the screen! Not 23% as with ne^spaper
readership ... not 28% as with magazine
readership... not any percentage as with other media
... but 100% .
. . because the audience you reach with traders
there looking, listening, waiting for your message!
So sock 'em hard whh trailers that sell your shows... ni
advance . . . from your screen. Trailers that sell your special event,
contests... trailers that sell what you want to sell!
nmionBi.\