Boxoffice-Febuary.26.1955

FEBRUARY 26 1955
^
HALL BAETZ, of the Bal
lard Theotre, Seattle, has
successfully tied an art
house policy into the regular
programming policy
jf the theatre—ottracting
the family audience
jn weekends ond the
selective" patrons at
nidweek performonces
StOfv on page 24
WORLD THEATRES
TOP 100,000
FiR

THE BIGGEST PICTURE
FOR THE BIGGEST
THEATRE FOR THE
BIGGEST PLAYING
TIME EASTER
. . .
r
!
w

)atrons depend on you to give tneni a BIG
ror Easter and here it is. A screenful or
ce, music, spectacle in radiant COLOR.
s
love and joy and beauty in tliis great M-G-M
inment. At tne Music Hall and across tlie
it will enchant Easter- happy audiences.
Starring the 'Lilt' girl, ana it is predicted her
new picture will he on the 10-Best lists, too!
LESLIE CARON
MICHAEL WILDING
• •
ESTHLLE WINWOOD Elsa LANCHESTER
•
EN DELTSCH • BJUi. ky ROLAND PETIT
•
Di,..,eJ u CHARLES WALTERS
Barry JONES
• Fciunn,! BALLliTdc PARIS • PKologr.pli.a in EASTMAN COLOR
ProduceJ ty EDWIN H. KxNOPF
Hi-

./OJ^X^/^-''^ -
'-r^^^^;-/-^
.^ -^
Only John Steinbeck c(
ONLY Elia Kazan c
Warner Brc
WORLC

fii r^rfpri h
r^
/j
so RAW!
^
;0 REAL!
A.
lARCH 9JH ;i^
* ir i^
VarnerColor
moves in breath-close to bring you
realism and intimacy as never before!
Stereophonic Sound*"'

Producd and Directed by Book and Lyrics by Screen Play by
nun PRFMINHFR . nQPAD UAMMrDQTCIM ^nA . UADDV Ul CIMITD %V'c /7 t^1t>/iciiri> tn
Cash in on CXRMHN'S
Academy Avs^ard Nominati
DOROTHY
DANDRIDGE
for Best Actress
in
OTTO PREMINGER'S production of OSCAR HAMMERSTE
from 20th Century-Fox
CiNemaScoP
^
PlAi
starring
HARRY DOROTHY PEARL OLGA JOE
BELAFONTE • DANDRIDGE • BAILEY • JAMES • ADAMS

—
'*y ig: ygg..'.yfl. 'l' - 'LimW-LllWIMWWWI'WI—JillWl .'Jl. l» BJtlW.M»MJ

'.
FURTHER DELAY IS PREDICTEL
FOR ROUND!ABLE CONFEREE
March 19 Is Now Believed
Earliest Date Because of
Arbitration Negotiations
By SUMNER SMITH
NEW YORK—March 19 will be the
earliest date at which it will be possible
to hold the roundtable conferences sought
by National Allied to discuss such industry
problems as film rentals, clearances and
prereleases. That was learned from an
authoritative source during the week.
The earliest expected date had been about
March 5. That was the estimate of William
C. Gehring, assistant general sales manager
of 20th Century-Fox. He made it at the
February 10 session of the National Allied
drive-in convention in St. Louis, when he
said he believed the talks could get under
way in about three weeks.
LICHTMAN IN HOLLYWOOD
Al Lichtman, 20th-Fox distribution head,
was on the coast and Gehring had no comment
to make during the week, but others
in distribution set the new tentative date
with the understanding they would not be
quoted directly.
The new delay was attributed to protracted
arbitration negotiations. Distribution repeated'
that arbitration had to have priority
over any roundtable meeting. Asked how
drafting of an arbitration plan was proceeding,
they repeated their statement of the
previous week when, after a five-hour session
at Motion Picture Ass'n of America headquarters,
they said progress had been made.
Exhibition and distribution are still having
some difficulty in reaching agreement on
clauses dealing with damages and prereleases.
That on damages, as now drafted, specifies
that to receive them an exhibitor must file
a claim for them. Then, if his claim is upheld,
the award would equal the loss. If
a deliberate intent to injure him is proved,
he would receive double damages.
The section on prereleases would allow
each major company two each 12 months
and they would be subject to arbitration
only after going into general release. It
specifies they must be unusual pictures. With
the wealth of good product now being handled
by the majors, the last specification would
not seem to be a stumbling block to agreement.
POSITION OF TOA BOARD
Theatre Owners of America has said it
would accept an invitation to a roundtable
conference with distribution. Its board, however,
took the position that such a conference
must include discussion of a need for "exhibitor
relief from prohibitive film rentals
and other inequitable conditions of licensing
films." In fact, it said those topics should
head the agenda.
The board also voted to discuss mutual
problems with National Allied. That meeting,
when it is held, could exchange viewpoints
on complaints to be made at the
conference, so that the two exhibitor organizations
could oresent a united front.
Cole Takes Issue With Allied Chi
On Misuse of COMPO Name
DALLAS—Colonel H. A. Cole has taken
issue with Allied States Ass'n on Allied's
charge that the COMPO name has been
misused by state and regional units. The
colonel, who is a top Allied leader nationally,
issued a statement in which he declared that
Texas COMPO "has established an enviable
record as strictly an industry organization
working not only for the benefit of the industry
in Texas, but all over the nation as
well."
Cole recalled that it was Texas COMPO
which initiated the 1951 Movietlme U. S. A.
campaign and took the lead in the kickoff for
the tax repeal drive at its 1952 conference.
Not to forget, reminds the colonel, that the
format set by the Texas organization for
TOA, however, is greatly interested in
arbitration and is working with distribution
in setting up a system, so, though arbitration
will not deal with rentals, TOA does not
look with disfavor equal to that of National
Allied on a postponement of roundtable
talks until an arbitration plan is completed.
Along with distribution, TOA is optimistic
that there can be an arbitration agreement
soon. The board at its recent Washington,
D. C. meeting accepted the present draft in
principle. But it is apparent stumbling blocks
remain. One of the minor ones has to do
with sharing of the expenses of arbitration.
The problem of convening high ranking
Fox Plans 55mm Shooting
On All in CinemaScope
New York—Twentieth Century-Fox will
shoot all its CinemaScope pictures in
55mm by the end of the year and then
reduce them for 35mm projection in line
with "the latest technologrical advances,"
Spyros P. Skouras, president, said
Wednesday (23).
Skouras said he plans to project one
or two of tlie SSmni features on a roadshow
basis in specially equipped theatres,
adding that these will demonstrate that
CinemaScope "equals or excels" any other
method. The 55mm roadshow pictures will
have six stereophonic sound tracks. That
will be two more than on standard CinemaScope
pictures. The 55mm filming- will
be "vertical photography," according to
Skouras, in contrast to VistaVision's horizontal
filmuig. He did not say where he
would obtain the new 55mm cameras and
new processing facilities.
The first two features in 55mm projection
will be "The King and I" and "The
Greatest Story Ever Told."
handling the grass roots tax camp
adopted and followed all over the
"Texas COMPO has always ac'
public relations instrument for tl
movie industry in Texas and has n
involved in film rental arguments
trade practices which would tend
partiality to any one branch of the :
he said. "True, Texas COMPO is
only by exhibition in Texas, but it
been competitive in practice or sb
with exhibitor organizations in the
He declared that Texans realize
for both an exhibitor associatioi
public relations organization, and
Texas Allied and Texas COMPO "1
their jobs well in their respective fii
officials, including presidents, of t
companies and exhibitor organizati
roundtable calls for a lot of sched
rescheduling of dates.
Joinl Toll TV Uni
Plans FCC Approa
NEW YORK—Plans for an appro
Federal Communications Commissi
controversial subject of subscription
were begun Wednesday t23> at i
of the Joint Committee on Toll ']
Hotel Sheraton Astor. Harold Wo
relations counsel, submitted a camp
The committee said that small,
large, theatres are beginning to cor
its $150,000 defense fund and that
outside the film industry" had show
to cooperate.
It would not identify t
interests. Support has been expei
radio, TV and sports interests.
The meeting reached no decisior
of the absences of Ti-ueman T.
of National Allied and Alfred Starr
tre Owners of America, co-chair
Marcus Cohn, Washington counsel. :
was on vacation in Florida, there ^
in the Starr family and Cohn was "i
in Washington, it was explained,
meeting within a few days is plani
At about the same time the Fe
i.ssue of Newsweek magazine appe
an article by Comdr. Eugene F.
jr., president of Zenith, in which 1
abandonment of free programmii
the pay system be approved by
He said the Zenith plan could
1
operation in two big markets wit!
after FCC approval. He favored If
stead of selling, the decoding attac
"a protection for the public again;
cence during the formative perioi
scription TV."

'
houses
)
D THEATRES TOP 100.000;
EIGN MARKET NOW 40%
js Played
Made
anies
world market for
tm-es has increased
1951, or about 9
irst time the world
exhibiting
the 100.000 mark,
ig the week by the
rce.
lalysis of the world
ms, Nathan Golden
18 scientific, motion
c products division,
:nt of the features
e world were United
iwever, is a six per
>1 survey was made.
out, however, that
-produced films has
;ularly from Italy,
ngdom and Prance.
ION NEEDED
per cent of the
producing and disng
from the foreign
'f Commerce underide
accurate infor-
Dn theatre facilities
Region
Europe
South America
Mexico, Central Am.
Caribbean Area
Far East
Middle East
South Pacific
Africa
Atlantic Islands
Canada
Drive-In Theatres (1)
United States
Drive-In Theotres (I
Puerto Rico
Alaska
Hawaii
WORLD MOTION PICTURE THEATRE DATA
1951 1955
No. of Seating No. of Seating
Theotres Capacity Theatres Capacity
53,659
6,070
2,338
761
7,369
349
2,285
1,301
152
1,795
66
19,797
3,323
142
28
108
25,389,424
3,522,987
1,722,305
492,168
4,549,663
223,908
1,448,144
890,058
69,503
930,161
46,200
12,384,150
2,300,000
75,000
14,000
50,000
63,057
6,611
2,829
779
9,735
459
2,351
1,683
181
1,963
229
14,301
4,050
142
28
139
28,585,953
4,174,376
1,864,509
519,969
5,540,835
277,640
1,467,968
1,080,563
79,373
1,020,000
160,000
9,000,000
2,800,000
75,000
14,000
85,265
United States
Percentage of
Screen Time
TOTALS 99,543 54,107,671 108,537 56,745,451 68
55
70
68
83
53
60
60
63
70
75
90
90
90
90
Percent
(1) Seating capacity of Drive-in Theatres estimated on basis of 700 average per theatre
lere were an estiexhibiting
35mm
ries and territories
There were 99,543
)1.
e as their reasons
36 in U. S. motion
,d the increasing
eductions being exicrease
in theatre
crease in facilities
;ountries have made
bilitating their thear
and in building
ijection techniques,
;d in foreign counite,
also have been
the increased busims
abroad, the re-
\SE
inuing construction
about 330 theatres
•vey was made, of
Irive-ins. There is
predicted, that the
mada will continue
few years—pointing
1954 there were 36
heatres under conling
stage,
these observations:
four-wall theatres
:lined considerably
1951. there was a
; number of driverermany,
and Italy

12
^cU^eScciU
No Senate Probing Planned
Into Film Industry Affairs
Small Business Committee says questionnaii'e
mailed to all Committee members asking
about topics of interest failed to turn
up one mention of film industry problems.
•
Senate Unit Asks $250,000
For Monopoly Probe
Senate judiciary committee votes to obtain
funds for its antitrust investigating subcommittee,
whose agenda includes a possible study
of subscription television.
*
AB-PT Gets an Extension
Of Divestiture Deadline
Paramount circuit will have until September
3 to dispose of 43 remaining theatres of
774 requii'ed to be divested under provisions
of the consent decree.
•
FCC Limit on TV Stations
Ruled Illegal by Court
Court of Appeals holds Commission does
not have power to limit number of stations
which can be controlled by one company;
expected to go to Supreme Court.
•
Newspaper Reader Interest
Surveys Show Movies Tops
They register over-all lead over television,
radio, sports and food in three samplings of
a large metropolitan newspaper by Daniel
Starch, independent research company, reported
by COMPO in institutional ad.
Ik-
Memphis Mayor Upholding
Censors' Film Ban
Mayor Fi'ank Tobey announces he does not
plan to overrule Memphis censors who have
banned "The Bamboo Prison," Columbia film,
as being "unpatriotic."
*
J. A. Rank and ABC Circuits
Allowed to Add Theatres
British Board of Trade gives two chains
permission to expand to a total of 607 houses
each; As.sociated British Theatres plans installation
of Cinemascope equipment in 350
of its 420 houses by August.
•
Eastern Regional Popcorn
Meeting March 8 in N. Y.
More than 300 will attend one-day merchandising
and production conference at
Park-Sheraton Hotel. Lee Koken of BKO
Theatres, general chaii-man, predicts.
•
Walt Disney to Utilize TV
For Promotion in Britain
Tells London press conference experience
in the U. S. has proved its value: while all
his scheduled Cinemascope featui-es will have
magnetic sound, he may switch later to optical;
to rei.ssue "Fantasia" in wide screen.
Loew's Outlook Good
For Spring, Summer
NEW YORK—Loew's, Inc.. earning prospects
are good because of strong product due
for spring and summer release, 400 stockholders
were told at the annual meeting
Thursday (24) held in the lounge of Loew's
State Theatre.
The prediction was made by Howard Dietz,
vice-president, after Charles C. Moskowitz,
vice-president and treasurer, who was chairman,
said current quarterly earnings were
down somewhat from the level of 1954 because
some pictures had not produced the expected
grosses.
All U directors were re-elected. They in
turn re-elected Nicholas M. Schenck president,
Moskowitz vice-president and treasurer,
Charles M. Reagan, Jesse T. Mills, Dore
Schary, Edgar J. Mannix, Dietz, Benjamin
Thau, Marvin H. Schenck, J. J. Cohn and
Louis K. Sidney, vice-presidents, and Ii-ving
H. Greenfield, secretary.
Moskowitz said earnings before divorcement
had been about 60 per cent from productiondistribution
and 40 per cent from theatre
operations.
A stockholder motion for an appraisal of all
properties valued at over $500,000 was overwhelmingly
defeated. There was relatively
little criticism of management. Charges of
excessive salaries were made, and objections
were voiced to the settlements of the Louis B.
Mayer and J. Robert Rubin contracts, the
pension plan and the ownership of few
shares of stock by some directors.
Distributors Win Point
In Percentage Suits
AIKEN, S. C—Judge C. C. Wyche in U. S.
district court here has struck from the
answers of exhibitor defendants in percentage
suits their- claims that the license agreements
for the films involved were illegal and
void under the antitrust laws. He ruled that
the defense was insufficient as a matter of
law.
The suits were brought by Paramount,
U-I, Loew's, United Ai'tists, RKO, Columbia,
of Dwight, Royall, Harris, Koegel & Caskey,
New York and Sargoy & Stein of New York.
Pathe Laboratories Names
Two Assistant Treasurers
20th-Fox and Warner Bros. The defendants
were Herbert B. Ram, Esther Ram, Sam
Bogoslawsky, Jacob Bogoslawsky, Max Bogoslawsky
and the Ram Amusement Co. as operators
of a number of theatres in the Aiken-
Augusta area. Damages were asked for alleged
underreporting of boxoffice receipts.
The distributors were represented by C. T.
Graydon of Columbia, S. C; T. Sam Means
of Spartanbm-g, S. C; Kenneth C. Royall.
NEW YORK—Walter S. Prusiewicz and
Burton H. Bastedo have been appointed assistant
treasurers of Pathe Laboratories by
James L. Wolcott, executive vice-president.
Prusiewicz has been chief accountant since
January 1951, He is co-chairman of the Motion
Picture Industry Credit Group of the
National Ass'n of Credit Men.
Bastedo came to Pathe from Chesapeake
Industries, the parent company, where he was
controller.
Breakdown by State
Of Theatre Opening
NEW YORK—Following is a stal
breakdown of the shift in theatre
and closings between Feb. 28. 1954
31. 1954, and the total number of i
atres in each of the states as repoi
survey (see page 9) by the Council
Picture Organizations;
_Ooo
u"
.
Total 6,280 5,615 -
Alobama 78 89
Arizona 30 30
H
H
-
Arkansas
Cohfornia
Ill
429
116
365
Colorado 49 49
Connecticut 46 35 -
Delaware 6 4-
Florida 79 89 -
Georgia 115 102 -
Idaho 19 18 .-
Illinois 427 347 -
Indiana 174 129 -
Iowa 170 145 -
Kansas 137 110 -
Kentucky •. 124 100 -
Louisiano 138 106 -
Maine 30 37 -
Maryland 95 77 -
Massachusetts 149 115 -
Michigan 249 228
-
Minnesota 100 87 -
Mississippi 76 79 -
Missouri 210 184 -
Montana 27 28
-
Nebraska 65 68
-
-
Nevada 11 9
New Hampshire 31 24 -
New Jersey 198 150 -
New Mexico 34 37 -
New York 420 425 -
North Carolina 125 115 -
North Dakota 36 37 -
Ohio 419 348
-
Oklahoma 1 66 1 55 -
Oregon 68 64
-
Pennsylvania 418 362
-
Rhode Island 36 22 -
South Carolina 52 51 -
South Dakota 45 45
Tennessee 71 64
-
Texas 555 537
-
Utoh 32 26 -
Vermont 17 19 -
Virginia 81 84 -
Washington 92 84 -
West Virginia 122 107 -
Wisconsin 91 90
-
Wyoming 15 10 -
District of Columbia 13 -
'A state by state breakdown ol
will be made in the spring, when a
are in operation.
Early TOA Affiliatioi
By Quebec Group Se
NEW YORK—Affiliation of thi
Owners of Quebec with Theatre i
America is expected late in Marcl
suit of the visit of E. N. Tabeh, pres
J. H. Strauss, executive committal
of the Quebec unit at the TOA bo
ing in Washington. The unit has
bers who operate 100 theatres. Alf
chairman of the TOA executive c
will address the unit's first annual c
March 25 at the Mount Royal Hot*
League to Honor Disr
CHICAGO—Walt Disney will
a life membership and a citatioi
Isaak Walton League of America f
nual convention in Chicago Apri
award will be made to Disney in r(
for his True Life Adventure series
be
films, and particularly for "The ^
Prairie," which was released in 19i

: major
, O,"
, Distributors
R COMPANIES TO RELEASE
lEW FILMS DURING MARCH
arch '54;
aScope,
ENDECKER
companies
23 new features,
t March 1955, five
jatures released in
Corp.
ive a new feature
"The Stranger's
film.
•es for March foltern
of fewer and
4-55, every month
ewer new pictures
month in 1953-54.
JLE
for March 1955 will
one in Superscope
ires, as well as the
;h" will be in color,
nd-white
program
ores are: "Hit the
;e in the adventure-
Cry," "Untamed"
'
as is the Superurma."
The others
of Fury," "Smoke
lace," "Stranger on
megades" and "The
but the last-named
Grosses Good, But Attendance Not
Picking Up as It
MIAMI—Business during the first weeks of
the new year was only down slightly from the
high level of 1954
when the first Cinema-
Scope successes were
being introduced, according
to Mit

-
ended
'
Paramount Quarter Net
Is Up 68% Over 7954
New York—Paramount Pictures Corp. reports
estimated earnings of $2,613,000 after
provision for U. S. and Canadian income
taxes, for the fourth quarter ended Jan. 1,
1955, compared with consolidated earnings
of $1,783,000 for the fourth quarter ended
Jan. 1, 1955. This is a 6S°b increase.
These estimated earnings for the corporation
and its consolidated domestic and
Canadian subsidiaries repre.-ient $1.19 per
share on the 2,195,027 shares outstanding and
in the hands of the public January 1, compare
with consolidated earnings representing
80 cents per share on the 2,217,051 shares outstanding
Jan. 2, 1954, according to Barney
Balaban. president.
Consolidated earnings for the year ended
Jan. 1, 1955 after taxes are estimated at
$9,003,000, including net profit on sale and
adjustment of investments in subsidiary and
affiliated companies of approximately $832,-
000, after deducting applicable income taxes.
These estimated earnings, including such net
profit on sales of investments represent $4.10
per share and, excluding such net profit,
$3.72 per share, compared to consolidated
earnings for the year 1953 of $6,779,563. or
$3.06 on the shares then outstanding.
The Paramount board of directors declared
a quarterly dividend of 50 cents per share on
the common stock, payable March 15. 1955
to stockholders of record March 4.
Decrease Reported
Slight
In Allied Artists Net
HOLLYWOOD—A slight decrease in net
profits for the 26 weeks ending Jan. 1, 1955, as
compared with the corresponding period in
the previous year was reported Friday U8)
by Steve Broidy, president of Allied Artists.
wholly owned subsidiary
The company and its
showed a net of $352,696, before federal taxes,
during the 26-week period, compared with
$361,871 for the same period the year before.
In the 26 weeks ending Jan. 1, 1955, a reserve
of $178,000 was set up for federal income
taxes, while the reserve for the corresponding
period in the previous year amounted to
$181,000. The net for the period ending Jan.
1, 1955, after this tax provision, thus
amounted to $174,696, as compared with $180,-
871 for the corresponding period the year
before.
Gross income for the current 26-week
period amounted to $5,786,784, as compared
with $5,359,196 for the same period in the
previous year.
President Sees UN Film
On World's Children
WASHINGTON — Pre.sident and Mrs.
Eisenhower and guests have attended a
White Hou.se showing of "Assignment: Children,"
Danny Kaye film sponsored by the
International Children's Emergency Fund of
the United Nations, to be relea.sed by Paramount.
The Senate Ladies Luncheon Club,
composed of wives of the senators, will see it
soon at Motion Picture Ass'n of America
headquarters here.
Schwalberg Submits
Resignation at Para.
New York—Alfred W. Schwalberg has
submitted his resignation as president of
Paramount Film Distributing Corp., according
to reports from the coast where it
was said he will become associated with a
production company headed by Paul
Gregory.
Barney Balaban, Paramount president,
said Friday morning (25) he had no
comment to make at present. Many of
the Paramount executives were attending
a meeting. It was believed they were discussing
whether it was necessary for
Schwalberg to resign his distribution post
in order to engage in production.
Gregory recently completed "Night of
the Hunter," directed by Charles Laugh
ton and starring Robert Mitchum.
MGM's Celebration Reel
Shows Company Product
NEW YORK—A special featurette containing
brief excerpts from ten MGM productions
filmed in Eastman Color, all to be released
in 1955, was screened for the trade press
Monday (21) at the distributing company's
liome office. Prints of the 18-minute subject
will be made available gratis to all tlieatres
playing MGM product for either Cinemascope
or optical pi'ojection.
MGM's studio and public relations representative
George Murphy, acts as master of
ceremonies throughout the film and in a
brief introductory speech calls attention to
his company's current Motion Picture Theatre
Celebration. Murphy provides informative
background narration for the film clifis from
"Jupiter's Darling," "Bedevilled," "Hit the
Deck," "The King's Thief," "The Prodigal,"
"The Glass Slipper," "Interrupted Melody,"
"Moonfleet," "It's Always Fair 'Weatl'ier" and
"Love Me or Leave Me." Several of tlie films'
stars, the author and cast of "The Cobweb"
are personally introduced.
A number of other productions scheduled
for production by MGM are discussed by
Murphy as he exhibits the best-selling books
upon which the pictures are to be based and
which include "I'll Cry Tomorrow," "Bhowani
Junction," "Blackboard Jungle" and "Mary
Jane." The long-run Broadway stage hit,
"Teahouse of the August Moon," will also be
produced as one of the top offerings for the
season.
Metro-Goldwyn-Mayer's "1955 Motion Picture
Theatre Celebration" now has been endorsed
by 12 states and 11 cities, each pointing
up its own "Go to the Movies" month campaign.
The latest proclamations were signed
by the governors or mayors of Atlanta, Milwaukee,
Newburgh, Connecticut, Pittsburgh,
Indiana and Wheeling.
Charles Reagan, sales chief for Loew's,
Inc.. and Si Seadler, national advertising
manager, were to retui'n to New York Friday
(25) after studio conferences.
Republic 1954 Net
Up to $804,201.58
NEW YORK—Republic Pictures
consolidated net income of $804,20:
deducting $945,000 provision for i
federal income taxes, for the fiscal
weeks I Oct. 30, 1954, compa
net income balance of $679,217.15
fiscal year (53 weeks) ended Oct
The provision for estimated federal
income for the 1953 fiscal year was
Gross revenue for the fiscal year i
tj $37,962,359, as compared to $37,
for the previous fiscal year.
Republic's bank indebtedness as o
1954 amounted to $2,259,771.53 as i
with a similar indebtedness of $3,066
:
of Oct. 31, 1953.
Republic business in foreign cot
approximately the same as in the
year, according to Herbert J. Yati
dent, with the industry continuir
hampered by regulatory registratior
change restrictions in various fore
kets.
Republic has refrained from ado[
particular wide screen process and
duced pictures for conventional wid
of any length, rather than any |
technical process, Yates told stockli
his annual report.
After prolonged litigation, the coui
Republic's right to release the Ge
and Roy Rogers pictures to televisic
is anticipated that arrangements t
these pictures to television will be (
in the near future, the report said.
Regular quarterly dividends of 25
share were paid on the preferred sto
the year 1954 and. on Jan. 6, 1955, a ;
dividend in stock was declared, pays
1. 1955, to common stockholders (
March 7.
Alfred Crown Named
Allied Artists Veep
HOLLYWOOD — Allied
Artists'
structure has been expanded with I
ing of Alfred Crown, formerly pre
Moulin Productions, to a vice-presid
will function as a special studio re;
five headquartered in New York. He
continue to serve with the Moulin
in an advisory capacity on the li
and completion of projects which he
supervising, including "Moby Dick,"
and directed by John Huston and
leased by Warner Bros.
Crown is expected to spend cor
time at the studio and also will mi
odic trips to Europe, serving as
;
with American and foreign indepenc
ducers making films for AA relea:
to joining Moulin he was foreign
for RKO Radio and previously h
vice-president of Samuel Goldwyn
tioiis.
To Produce for Repub
NEW YORK—Robert Alexander
tions will produce "Come Next Sprin
on an original story, for Republic
according to Harrison Reader, Kl
president. Steve Cockran, who is f
will star in it. R. G. Springsteen w
on locations in Arkansas. Fall ri
planned.

.t^jjtuiiiA
A-jt^ ^;^i
UR PERFECT
z^^mm ?#A^«Mi !•! ^ II
1 CENTURY-FOX
roudly gives you
"^r^ ///i/^ ^^^^^Bt ^ 128 WEEKS
r-^
^ ^^^^f M\ NATION'S
Color by DE LUXE
i\

MILLIONS HAVE
AND LOVED THIS
INSPIRING BOOK
SINCE IT WAS
FIRST PUBLISH
IN OCTOBER 1951.
Now millions
more will
be
reading the
SPECIAL MOVIE EDITION
which will
coincide with the pictun
Easter engagements. "A MAN
CALLED PETER" is
a natural fc
important bookstore and librarv tie
J

00,000
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N ABOUT
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e heart-warming story of a Scottish immiho
discovered his destiny on the wharves
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polis . . . from the heart of America into the^^
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AT LEAST
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Produced by Directed by Screen Play by
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* *,*'/( I7f"
ANGLE TO PRE-SEL
/
M

,
announced
. advance
00,000 It's More War Than Peace in Who's
m
"i"Lp„,.
Mon-
' has set its sights
film advertiser in
ar and that record
d for that purpose,
ng campaigns for
leases. He allotted
on "A Man Called
ational
;er
magazines.
holiday release.
^oin9 to Produce 'War and Peace
1 spend more than
d exploiting "Un-
I March. It stars
ward and Richard
in Cinemascope.
be available free
)motion. The first.
?xotic backgrounds
)e offered in conm
presenting five
) film. They also
in addition to the
II be available in
;onds.
des for a series ef
of playition
with the corican
government,
airlines. Ladislas
native arts, will
TV. Diamond inof
gems.
ill receive nationsecretaries
of the
;hes. The advance
the picture to the
:ople, was outlined
ganization at the
lerica February 15.
iETING
y relations director
advisory capacity,
id suggested prothe
picture. Rev.
ve director of the
'ommission of the
hes of Christ, and
y of the National
ial brochures and
[an Called Peter"
mcil's entire mem-
;rs on the filmizahall's
best-selling
the conclave, were:
manager; Edward
ger, and Mac Eich-
; field exploitation
America
rstone
Silverstone, presi-
International and
ived here Tuesday
wo-month air tour
study sales operas
of "A Man Called
check the progress
ins.
Iress regional con-
Argentina, Brazil
Paramount executives and Hit- Italian I'onti-DeLaurentiis producing team clow
the dtal for the filming of Tolstoy's novel of the Napoleonic era, "War and Peace," this
summer. Comparing the published novel and the huge three-volume script in the
center arc: King Vidor, who is now en route to Kome to direct the film, and George
Weltner, president of Paramount International. M the left are: A. \V. Schwalberg,
president of Paramount Film Distributing t'orp.; Carlo Ponti and Paul Raibourn,
vice-president of Paramount Pictures, while, at the right of Weltner, are: Dino
DeLaurentiis and Russell Ilolman. Paramount eastern production manager. Ponti and
DeLaurentiis have also returned to Rome to prepare filming.
NEW YORK—The industry here really
buzzed during the week with speculation
about who will produce "War and Peace."
massive Leo Tolstoy novel, with the Yugoslav
army appearing in the battle scenes.
The issue, which involved Paramount and
Vista Vision and Michael Todd and Todd-AO,
was touched off when King Vidor. on sailing
for Europe, said he would direct the picture
for Carlo Ponti and Dino DeLaurentiis,
Italian producers, this summer in Italy, Yugoslavia.
Finland and Spain. He said he would
be able to use the Yugoslav army. Asked
about distribution, he said an announcement
would be made within 24 hours.
The announcement was made the next day
at the Paramount home office. The company
said it had a financial interest in the coproduction,
and that it would distribute the
picture on a worldwide basis except for Yugoslavia
and the Iron Curtain countries.
DeLaurentiis was there and read a cablegram
from his brother. Luigi. in Rome, saying that
Marshal Tito had consented to use of his
army.
Todd immediately countered with the statement
that Tito had given him exclusive rights
to use the army. His plans called for FYed
Zlnnemann to direct from a scenario by Robert
E. Sherwood. The Yugoslav consulate here
backed him up. Karla Duhar, speaking for
the Yugoslavs, said they were "indignant"
over the "irresponsible and misleading statements"
made by the Ponti-DeLaurentiis
group.
According to Miss Duhar, DeLaurentiis was
told in Belgrade that a commitment had been
made with Todd and that the DeLaurentiis
application for use of the army "would not
and could not be considered unless and until
Todd had abandoned the project."
The attitude of the consulate was made
known by newspapermen at the time of the
Paramount press conference, one of the largest
held by a film company in recent years,
with many members of the lay press present.
It was said that the DeLaurentiis information
was later than that of the consulate. The
latter cabled Belgrade for information.
David O. Selznick was reported
some time
ago to have temporarily shelved plans to
make the picture for MOM. Either he or
MGM have the right to use the title for a picture
distributed in the U. S. The Motion
Picture Ass'n of America, which registers
titles, would not reveal which. While foreign
releases of the picture as made by anyone
else could use the title of the Tolstoy novel,
only Selznick or MGM can use it domestically.
it was said.
Several days later the Soviet Union got
some film publicity for itself when Radio
Moscow broadcast its industry planned to
film the novel on a big scale.
The Paramount statement said the picture
will be a top-budget special made largely on
location in Finland and Yugoslavia from a
script by R. C. Sherriff and that Vista Vision
and Technicolor will be used. It put the
budget at $4,500,000 and the completion date
as May 1956. Just when Todd would be able
to start production was not known.
Columbia-Warwick Deal
For Four More Films
HOLLYWOOD—A new four-picture financing
and releasing agreement with Columbia
has been inked by Warwick F*roductions.
headed by Irving Allen and A. R. Broccoli.
The contract brings to ten the number of
films to be produced by the Warwick unit
for Columbia, supplementing two earlier deals
for three pictures each, of which four have
been completed and delivered. Allen and
Broccoli, who finalized the new commitment
in New York, have returned to London.
Next to go on the Warwick slate are
"Cockleshell Heroes." starring and to be directed
by Jose Ferrer, and "Safari." both in
Technicolor and Cinemascope. Scheduled
for delivery this year are "A Prize of Gold,"
starring Richard Wldmark. and the abovementioned
"Heroes" and "Safari." Two more
will be delivered for the 1956-57 season.
Upcoming properties include "FHre Down
Below" and "Zarak Khan."

GETS ROARING WELCOME IN FIRST 50
How the ''Oscar" excitement — plus
other terrific award publicity from
Redbook, Photoplay, the New York
Film Critics, the National Board
''i'M
^t
•^m
of Review and 10-Best lists— is
echoing
at the ticket window! Philadelphi^a,
Washington, Buffalo, Cleveland,
Rochester, San Diego and all first
engagements outstanding . . . while
this great attraction's
registers resoundingly with its 11th
holding power
week in New York, its 10th in Los
Angeles. Exhibitors everywhere are
welcoming that "Country Girl" with
open arms as they rush to date her!

ACADEMY AWARD NOMINATIONS!
)eSt picture of 1954."—yoAn Rosenjeld, Dallas News
far greater acting job than Marlon."— O/n^/- Ranmy, Cleveland Press
1 snare
a// top Academy Awards.''— Herb Lyon, Chicago Tribune
; surprising if Seaton and crew get trampled in
Oscars!"
—Alton Cook, New York JVorld- Telegram
d not only win for best picture but for Bing Crosby
rrace Kelly."
—Emery Wister, Charlotte News
ses both Bogart in 'Caine Mutiny' and
/aterfront '."-//'. Hard Marsh, Cleveland Plain Dealer
y well sweep the Academy Awards. Crosby far more
nirable than in 'Going WyWcXy'^—Jay Carmody, Washington Star
will get the Academy Awardy— Denver Post
acting of
1954, deserves the x^cademy Awards —Cincinnati Enquirer
Country Girl' will be the picture to reckon with when
r IS up for delivery." —Charles Mehen, Philadelphia Daily News
NG GRACE WILLIAM
>SBY • KELLY
•
ffi
HOLDEN
^^^^^^ dKt
in A PERLBERG-SEATON Production

Her Neighbors Wouldn't Let Her Close,
So 'Aunt Sarah' Carries on in Topeka
TOPEKA—The Coed Theatre carries on in
the College Hill shopping center around Lane
and 14th streets because patrons would not
let it stay closed—they came to the owner
when it was shuttered last summer and asked
that it be reopened.
Residents around the shopping center
missed the theatre—but perhaps they missed
as much the kindly Mrs. Simon "Aunt Sarah"
Galitzki, who with her husband built the
theatre more than 17 years ago, the first
suburban hou.se in Topeka. Mrs. Galitzki had
closed the Coed because of ill health that
followed the death of her husband and partner
a couple of years previously.
NEW OUTLOOK ON LIFE
The reopening is coincident with a new
outlook on life by Mrs. Galitzki. Her husband
had died unexpectedly during a time she was
in ill health. She felt the shock and grief
so deeply that for two or three years she
spent much time in hospitals. Three brothers
also died soon after her husband's death.
"I remember that I used to feel that something
was weighting me down," she said, recalling
her illness. "I couldn't square my
shoulders." She sat looking at a pair of beautiful
blue glass birds on her dining table.
•T didn't want to do anything. But after a
while I began to realize that I was crawling
into a shell."
That realization was the beginnning of her
return to health.
"I feel so alive now," she smiled. Her
radiance and sparkle, and an aura of ease
and gladness had already spoken those words.
An old friend said, "She looks younger now
than she did ten years ago."
Mrs. Galitzki had thought she would "take
it a little easier" the rest of her life, but with
returning health came a renewed love of her
old useful activity. She began doing volunteer
work at hospitals and taking up old church
and community activities.
ThLs spirit was responsible for reopening
the Coed, together with requests from former
patrons to reopen the theatre. They spoke of
the difficulty of getting down town and
parking anywhere near a show and of the
meters that bothered them during the daytime.
THEATRE IS
MODERNIZED
Before the theatre was reopened it was
redecorated, a new wide screen was installed
for Cinemascope pictures, and new lenses
and sound equipment added. Mrs. Galitzki
does all the managing, selects the pictures,
looks after everything.
Her life is full and happy. She always
wanted to take piano lessons and she is now
doing so, along with her gj-andchildren and
from the same teacher. She does her own
housekeeping now in her large home at
1190 College, which is just across the street
from her former home, 1185 College, where
she lived for 20 years. Her present home was
the home of her husband's parents.
For more than 30 years Mrs. Galitzki has
been "Aunt Sarah" to the young people in
the neighborhood around Twelfth and College,
a term that is bestowed with affection.
She has pioneered in community and civic
projects, and has been active in church and
club work. For several years she worked as a
Mrs. Simon Galitzki. known affectionately
as "Aunt Sarah" to hundreds of
youngsters in her neighborhood in Topeka,
where she operates the Coed Theatre,
puts up the bJg top on a circus cake
she has baked for a small friend's birthday.
Gray Lady at Topeka State Hospital, reading
to patients, working in the library and sometimes
helping with birthday parties. Her
cooking class at Menninger Clinic meets
once a week and is attended by from four
to a dozen patients. They cook three or fomdishes
and give them the eating test. And
all these activities are sandwiched between
her business activities.
"She's a peach! There isn't anybody who
doesn't love her." These words spoken by a
son-in-law. Ken David, sum up the feeling
of many, toward her.
But amid all her interests her home and
family always have come first. Besides Mrs.
David, she has two sons; Bernard, who owns
and operates theatres in Portland, Ore., and
Norman, a doctor in San Diego.
U-I Holds Third Meeting
In Los Angeles on Prints
LOS ANGELES—Third in a series of four
meetings of Universal-International office
managers and bookers with a delegation of
home office executives was held here Friday
and Saturday (18. 19). Participating were
branch chiefs and head bookers from the
Los Angeles, San Francisco, Portland. Seattle
Salt Lake City and Denver exchanges. Principal
topics were ways and means of utilizing
prints most efficiently and of handling availabilities
of pictures effectively.
Here from the home office for the meetings
were Ray Moon, assistant general sales
manager: Foster M, Blake, western sales
chief: F. T. Murray, manager of branch
operations and maintenance: G. J. Malafronte,
Murray's assistant, and Irving Weiner.
head of the print department.
Similar sessions were held previously in
New York and New Orleans. The fourth and
final parley was scheduled to open Friday
(25) in Chicago.
RKO Plans Prodi
In United Kingdo
HOLLYWOOD—RKO Radio is
plating a program of film product
United Kingdom "within the imm
R. Grainger, company pres
ture." J.
closed shortly aft«r the arrival here
Branson, worldwide sales manager,
ert S. Wolff, managing director
Britain. Branson and Wolff chect
huddles with Grainger concerninj
making plans abroad and it was
that out of the present parleys wi
finalized blueprint for such foreigi
RKO to Handle Four Disney
In Latin America and Far Eas
HOLLYWOOD—RKO Radio w
distribution of four Walt Disney
throughout Latin America and the
it was jointly announced Tuesda;
Roy O. Disney, president of Wi
Productions, and J. R. Grainger a
Branson, respectively president
manager for RKO Radio. Inv
"20,000 Leagues Under the Sea," '
ishing Prairie." "Toot, Whistle at
a Cinemascope cartoon and "\
Operatic Whale," 20-minute mu
turette. Domestically they are beir
through Disney's Buena Vista Film
ing Co.
Also participating in the deal
Samuels, Buena Vista's general sale
who planed in from New York for
ization of the contract. Mexico
Caribbean area are included in th
tion rights for South and Centra
while Australasia is embraced ir
East territory.
Columbia Gives Detc
Of Sales Salute Drive
NEW YORK—The Columbia Sa
now under way. will
continue thn
23. A. Montague, general sales ma.
decided. It will involve all division
branch managers, salesmen. bo<
office managers in the 33 domestic
Awards will be in cash.
The branches have been paired
petitively. The new Houston brand
teamed with Dallas in opposing Atl
other pairings are : New York vs. Ph
Washington vs. Boston, Milwaukee
<
Haven. Cleveland vs. Pittsburgh.
vs. Charlotte. Memphis vs. Oklah
Portland vs. Seattle. Detroit vs. Ch
Moines vs. Omaha. Buffalo vs. Alb
ver vs. Salt Lake City. Los Angel(
Francisco. Jacksonville vs. New Orle
.sas City vs. Minneapolis and Indiai
St. Louis.
Judging will take into considers
eral performance with shorts, si
issues, special productions and oth
weighed along with sales and liquid
ord against a quota. Top awards
the sales force scoring more tha
cent of quota, and lesser awards to
scoring between 95 and 100 per cen'
There will be special awards for
which exceed 95 per cent of quot
to win in competition with the
branch.

'4S^
W
THE SCREEN WITH MORE
THAN SUCH MILESTONES AS
PUBLIC ENEMY
ILLERS

'
You Can Tie an Art Policy
Into Your Programming
A Seattle Theatre Proves That It Is Not Essential
That So-Called Art Films
By HELEN THOMPSON DUNSTAN
SEATTLE—In every city in the United
States there are scores of onetime moviegoers
who no longer frequent motion picture houses.
Nor do they have any intention of returning
to the habit. Even their children have been
weaned away from the movies except for
"kids' shows," and are growing up to become
part of a vast "lost audience."
16MIVI
FILMS A FACTOR
Thi.s deplorable (from the exhibitor's point
of view) situation is not entirely due to the
advent of television. Rather, it is a result of
a complex gi'oup of factors which act upon
one another. However, it has been suggested
that at least a particular segment of this
audience is not really lost, but strayed. One
evidence of this is the growing number of
film rentals of 16mm feature-length films,
including many classics which might be designated
"art films." These are usually shown
noncommercially in private homes or at clubs
or organizations. For example, over 100 such
groups in the Seattle area are constantly
renting such films from the stock of one
Seattle rental firm alone.
In addition, enterprising commercial exhibitors
all over the country are finding that
this segment of the lost audience can be
won back. The ascendancy of the art house
is one of the most important developments of
recent years in the motion picture exhibition
busine.ss.
But—the winning back is hard. These are
the intelligent people, the reading people, the
di.scriminating people. They must be convinced
that there is a product for them.
Their curiosity must be piqued in order to
get them to come out and take a look at
this product, initially. Then, they must be
greeted at the theatre. Their hands must be
shaken. They must be allowed to express
opinion.s—to help select, or to feel that they
are helping select, as it were.
NO GENERAL NET FOR PATRONS
The exhibitor has to get to these people
in the first place. No general net will pull
them in. They have to be sought out in small
groups with special interests—drama classes,
musical circles, art and cultural groups. A
further problem is "to get to the highbrow
without scaring off the middlebrow," a.s one
exhibitor put it—which is one reason art
films are never referred to by that name
where the general public is concerned.
To attract and hold such patrons requires
of an art hou.se operator relentless hours of
driving work, a thorough knowledge of his
product, and a faculty for remembering
names and faces. He must have the creative
imagination to be able to "sell" a picture
on the basis of its nostalgic appeal, its musical
appeal, or some other aspect. He should
be on hand at all times to receive the comment.s—favorable
and otherwise of his customers.
For art house patrons are an out-
be on Exclusive Basis
HALL BAETZ
... He Proves a Point.
(1) Am I in a good location to attract an
art film audience?
(2) Am I, or is my theatre manager, willing
to put in the extra work involved in
attracting and holding this special type of
audience?
(3) How many art houses are there in my
area? Is there room for another?
Since there is a growing, but limited, audience
for art films, this last is a determining
factor. For example, Seattle, with one theatre
on an art basis consistently for seven
years, one playing art films on and off for
four years, two houses running an occasional
art film, and two theatres converting to art
policy as of the 1954 fall season, has just
about reached saturation.
Spearheading the recent shift in policy by
neighborhood houses is the Ballard Theatre—
an independent house owned and operated by
managers. Baetz. formerly w:
Theatres in Seattle, and for 27
Fox Theatres in Denver, has c(
Ballard into a two-way attractic
instigating a unique policy. In t
lard is in the heart of a predomir
ily" district, it might have seem(
version of the theatre to an art
be untenable— to anyone except
perceived an opportunity to reta
weekend following for commerci
Friday, Saturday and Sunday, ye
art policy during the week to att
tirely different audience. Thi
Series" opens Tuesday of each we
through Wednesday and Thun
when one of these is a holiday.
ABANDONS SEASON TICKET
When Baetz started this prograi
fall, he first sold "season tickets,
they sold well, he abandoned tl
favor of keeping his schedule flf
allows him to pick up and play
films on shorter notice. However
tising a definite midweek run oi
he is developing an art house
;
surely as if his patrons did h
tickets. He tries hard to build "hi
ance," and the boxoffice result
That he goes far afield to build 1
is indicated by the fact that le
per cent of the art film audience
Ballard district.
The following are some of the i
Baetz uses in order to attract ai
art film audience:
(V He goes on the stage on art
and gives a short talk to stimul:
in the picture being shown, as
next attraction. He outlines the i
Cinema Series program and inv
head man, not an usherette.
to see him personally in the lol
To convert to an art policy from a commercial
policy, as several Seattle theatres (2) He sends direct mail piei
wish to be placed on a limited ms
have done recently, requires an extreme degree
of dedication on the part of an exhibitor. more than four weeks ahead) ar
including both long-range bullet
But it can pay off at the boxoffice, a.= theatres
throughout the country are proving. Art from a mailing list that is very :
cards which amount to invitations
house audiences are built slowly, but they that he has personally talked to !
are loyal. Such theatres draw a nucleus of of the people on it.
the same people week after week, year after
year. Many patrons would not miss
ANSWERS EAT:RY
a
CALL
single
picture. Besides, an art house, though it may (3) He personally answers every
seem to make a smaller splash on the public call on art film nights, extendini
scene, actually makes wider ripples than a invitation to those interested to
commercial theatre, in that it often attracts next time they are at the theatre, "l
people from hundreds of miles away.
in new patrons and an enlarged n
An entrepreneur wondering whether to although names are not usually pla
take the leap and convert to an art policy list until the individual does visit tl
would do well to ask himself:
meet Baetz. and fill out a card,
(4) On certain films, he sends
direct mail pieces to drama schoc
sional groups, fraternities, sororities
record dealers, etc.
(5> Each Sunday evening Hall B
recordings and makes a short ta'
radio, on "Distinguished Motion P
(61 Baetz constantly makes talks
eon groups, etc., on the history of m
tures and related topics. Althoiish
mercial. these talks give him an oi
to mention the Ballard's new poli
(7) He features art displa.vs bv lO'
in the theatre lobby. They are furni
as artists get screen recognition
allowed to sell their work. The.«e ar
result in the theatre's getting per
nouncements in newspapers, on lib
letin boards, in art galleries and a
etc.

, on
1 the
,•
converted
1 used
eature an oversize
I radio spots have
e first eight notes
;ra
bells.
iate short subjects
ice as accompanireceived
are the
ies) and artisticas
the recent, "A
"run of the mill"
T FILMS
held by Baetz reisjon
showings of
II theatres. If the
iderably later than
ves that the TV
X) stimulate intersed
it on TV may
en. For instance,
Hemy VIII," and
1 of which were
1 months prior to
ne higher admis-
)St art houses is
3s by higher costs,
tionists be paid a
the basis of
art house as less
1 house. Another
fact that an
•quently improvise
and manufactui'e
;s. However, the
art houses expect
ssion rates.
and different in
Sterling's Uptown
to 100
or Saturday "kids'
ated in the Lower
;attle, nearer the
d and in more of
trict. Bob Olson,
of the theatre, is
{tensive campaign
ie with the theatiis
includes talks
) groups, meeting
up a
mailing list,
;s of local artists
IS
irs from the Baly
at least a week,
ning longer. The
en excellent on
for a run of at
to publicize
7,000 direct mail
ig to residents of
Id two other dis-
,000 to people on
with the Seattle
;ial bulletin about
classrooms. Study
tributed throughchial
schools,
discount coupons
iversity of Washdepartments
and
es. Letters were
University groups
ampus, and Bob
these groups. A
le University of
turing a clip-out
the new Uptown
An Exhibitor's
On Running Art House
Advice
.'Miami— Walter Klcmcnts, who manages
the successful ,\Iayfair Theatre here,
sums up his advice on how to run an art
theatre in these words: "Bend over backwards
to make people happy."
Framed on one wall of the Mayfair's
ouler lobby is this poster, composed in
the circuit's main office:
"The Kesponsibility
For making the motion picture an instrument
of mankind's hopes and salvation
does not lie with the producers, distributors
and theatres—not even with
authors, directors and actors. It lie* witii
you, the audience.
Vou May
Disparage the boxoffice, but it is an
unfailing barometer of what you are looking
for in a motion picture.
Vour Support
By attending these films which fill
your demand for entertainment, will
provide the stimulus to make the motion
picture a symbol and token of all
humanity—a living voice speaking among
the people."
policy and advertised "Julius Caesar." Fifty
window cards were placed in prominent shops
in the Queen Anne and one other district.
Two "Julius Caesar ' door panels were used at
the theatre. A 40x60-inch show window display
with 10xl4-inch cutouts around the title
was used. Sterling used crossplugs at another
district theatre to extend the coverage of
the Uptown. This gives some idea of the
planning and work involved in putting over
a single picture in an art house.
OTHER SE.ATTLE ART HOUSES
The Varsity, an independent theatre owned
by B. F. Shearer and managed by Russell
Riches, has been showing art films for over
seven years. It is located a few blocks from
the Univers.ty of Washington but even in this
strategic location ifrom an art policy standpoint),
it must use special forms of advertising.
The Varsity maintains a number of
mailing lists, many of them connected with
various dance schools, art and drama departments
at the University, etc.
Hamrick's Blue Mouse and Music Box,
both downtown theatres, show art films occasionally.
The Broadway, a "neighborhood" theatre
owned by Walter Roe, and managed by his
son, Harry, has been showing art films off
and on for about four years. Although it is
an apartment house district and draws more
or less of an art film audience naturally, the
Broadway is not strictly an art house. Hollywood
spectacles, pictures made from best
sellers, and other current productions, if not
too standardized, do as well as art films.
This brings up a final point: What constitutes
an art film? Such films are widely
diversified as to subject matter and treatment,
and even exhibitors disagree on what
an art film "is." They concur that art films
are pictiu-es which appeal to a particular
audience. In origin they are about 90 per
cent foreign or at least non-Hollywood, with
the 10 per cent from Hollywood usually not
receiving the art label until the second, third,
or even fourth time around, when it is proven
that they do attract a particular audience.
Deluge of Color TV
Sets Is Unlikely
NEW YORK—It will be a miracle if the
number of color television sets in American
homes will be much increased this year. That
is the opinion of set makers. Only about
10,000 were made last year. The estimate
for this year ranges from a total of 100,000
to an optimistic 250,000. Not all of last year's
sets have been sold.
The biggest stumbling block remains price.
The public is rebelling at paying from S900
to $1,100 for a color set when a good blackand-white
set can be had for one-quarter
the price. The public also knows there are
few color programs. There has been talk
about cheaper color tubes, which are the most
expensive part of a set, but set prices haven't
been cut because the tubes are few in number
and there are still profit problems. Then,
too, sales of black-and-white sets continue so
high that manufacturers feel they don't have
to rush to color.
However, things are happening so fast these
days in the electronic field that the situation
could change during the year. But set makers
still say that would be a miracle.
Titanus Will Film 'Goya'
In CinemaScope in Spain
ROME—Titanus Films has secured special
permits from the government of Spain for
the filming of the $2,000,000 production of
a picture based on the life of Goya, which
will be filmed in Cinemascope and Technicolor
staiting in June or July, according
to Goffredo Lombardo, president of Titanus.
Alberto Lattuada will direct and Cesare
Girosi will be the executive producer. Titanus
has been negotiating with Jose Ferrer for the
role of Goya and Gina Lollobrigida for the
role of the Duchess of Alba, the subject of
Goya's famous painting. Permission has been
granted Titanus for the use of the original
Goya paintings in the production.
Brandon Films Planning
Series' Nat'l Release
NEW YORK—Brandon Films, which is
handling "The Golden Age of Cinema" series
of foreign-made silent film classics, is mapping
a campaign for national release, following
the success of the series at the 55th
St. Playhoiise, New York.
The series has been held over indefinitely
following the first eight weeks' showings at
the 55th St. The films include "Tartuffe,"
"Secrets of the Soul," "10 Days That Shook
the World," "End of St. Petersburg," "Potemkin,"
"Metropolis," "Siegfried," "Kriemhilde's
Revenge," "Loves of Jeanne Ney" and
"Berlin—Symphony of a City."
Eastman Kodak Employes
Set Suggestion Record
ROCHESTER. N. 'i'.— Employes ol Eastman
Kodak earned the record amount of S326.471
in 1954 for suggestions of value to the company.
The suggestion system has been in
operation for 56 years and a total of $2,291,268
has been paid. Appi-oved Ideas totaled 16.283.
an increase of 993 over the 1953 total, a previous
record. The number of 1953 suggestions
was also a new record. It was 46,784, compared
with 44,890 in 1953.

:
LETTERS
Cites Dual 'A' Policy as life-Saver'
TO BEN SHLYEN:
It was with a great deal of interest that we
at the Oak Park Theatre read your editorial
comment in the January 22 issue of BOX-
OPPICE. The article headed "Product Dissipation"
is what prompted me to write this
letter.
In theory we wholeheartedly agree that it's
a crying shame to have to double two topbracket
pictures, but, and this is a big but.
since 1951 we have been engaged in what has
amounted to a life-and-death struggle to stay
in business, as have thousands of exhibitors
up and down the land. We tried everything
and anything we could think of to get people
away from home and television and into our
theatre. Lots of us are still here buying pictures
and showing them. Many have gone
under, as we all know and regret. Thus it
becomes apparent that the big problem In
recent years, yes, and now, too, is to avoid
operating at a loss and stay in business.
We at the Oak Park Theatre tried booking
policies of all kinds, including the one you
seem to favor per your editorial, and none of
them, repeat none, were successful except
the one we are presently using, which is to
show the two biggest pictures available for
one week, and in some cases two weeks. This
is the policy that you prefer to term a
"ridiculous situation." It's not ridiculous to
us. It isn't the pr.nciple of the thing, Ben,
it's the money. We can show you record upon
record which proves conclusively that this
policy does the following:
1. Brings more people to the theatre.
2. Means more revenue to the film companies.
3. Permits the theatre to realize a profit
if gross is high enough, which gross is
determined by number 1 of this list.
It wasn't too long ago that a prominent
second run city house was running one big
picture for four days, another for three days
each week. They then changed to two big
ones together for a week and are still at it.
This would indicate that the latter is the
m.ore successful policy.
Ben, in an editorial not long ago you
expressed alarm over decreasing attendance
even though grosses, due to increased admission
prices, were up. and we agreed 100 per
cent with your thoughts. Now, however, you
call "ridiculous" a policy which is bringing
more people to this theatre, at least, than
any other policy we have tried.
I won't go on with this, even though I
could, because the letter is long enough as
it is. In summary, let me put it down this
way
1. We'd love a policy such as you would
prefer, but tried it unsuccessfully.
2. Two big ones together mean:
(a) Greater attendance week in and
week out.
(b) More revenue to film companies.
(c) A profit for the theatre, if grossing
ability is there.
3. It's the only policy that has permitted
us to remain in
business.
4. It is not a "ridiculous situation" when
a pictm-e policy permits the theatre to
make a profit where other policies
have failed.
5. With film rental so much higher and
overhead up, big grosses are our only
salvation.
DUKE IS GUEST AT VARIETY CLUB—The Duke of
6. No product dissipation, where »wopicture
policy for a week as opposed to
one four days and one for three days,
or two pictures for two weeks, instead
of two for one week.
In closing, here's an example— "White
Christmas" and "Athena," the booking you
severely criticized, did only about 25 per cent
better for the first week at advanced admission
than an average good week. For the
second week, again at advanced admission
(which we felt we had to do in order to make
expenses, due to terms), we did about an
average good week.
Edinburgh was a guest at
the Variety Club of Great Britain's luncheon at the Savoy Hotel in London, recently,
when he dined with more than 400 barkers and guests of Tent 36. In the photo,
left to right: David Jones, Sir David Griffiths, Kenneth Hargreavcs, Norman Harrington,
Max Thorpe, C. J. Latta, the duke, James Carreras, D. J. Goodlatte, Bill Butlin
and Teddy Langton. Latta is Variety's international representative and Carreras is
chief barker of Tent 36.
On the other hand, a recent engai
"Seven Brides for Seven Brothers" «
Window" broke all records with a
increase of over 100 per cent of no)
business for one week; came back
later on repeat engagement and we
cent better than normal. This is pi
vincing evidence that we're on the r
on booking policy.
We would hke to talk about th
with you at arm's length, with r
hand, and hereby invite you to ge
with us either at your office or o
option) and have a chat. We, a
others, feel we have been subjecte
unjustified criticism as a result of
torial, and already have heard fi
quarters about it.
RONALD
Oak Park Theatre,
Kansas City, Mo.
Editor's Note: We met with Re
Jay Means at Boxoffice anc
most interesting discussion. The
figures on grosses and atte7u
various combinations oj pictur
single-bill and shorts programs, i
revealing. They seemed to ju
policy under which the Messrs. ^
operating their suburba7i theat
claimed that they, actually, are c(
instead of dissipating, product, s
now require not more than lOO
per year as against a minimui
under the former split-week douh
policy. There are other interesti
on which editorial comment will
in a forthcoming issue.
Toll TV Would Create Biggest Mo
TO BOXOFFICE:
It was my understanding that the
people were promised the air wa'
always be free. Radio has been
from the beginning and it is m;
that TV should be the same.
You probably remember that, in
man admmistration, the powerfu
terests had the Attorney Gener
suit to force the producers of mov
their pictures for TV broadcasting
know whether this has been setth
(Ed. Note: This is the so-called 1
that has been set for trial next S«
A move has been started in Okl
Senator Miskovsky to force the
schools to televise their games. H(
ducing a bill to create a television ci
with power to grant TV rights to
stations. Similar measures are p
Michigan, California, Ohio and I
Now the TV interests want th
Communications Commission to gi
pay-as-you-see programming. Shot
done, it would turn the entire ente
business over to a certain few a
the biggest monopoly that has
i
known. The theatre owners of tl
would be put out of business and
vestments and life savings would b(
ever. Many are too old to get jobs a
to start over in another business.
Should the FCC grant pay-as-yo
the government should guarantee ei
tre owner the money he has in
equipment, bricks and mortar, mi
TV interests pay the big portioi
money.
MEL D
Circle Theatre,
Waynoka, Okla.

'•
Washington. D. C.
'est Virilnla
«L GRUBSTICK
P/tCinC RELEASING COMPANT. INC
i
)
amphis > Naw Orleans Ordway 3-9846
lijrlotta • Atlanta
255 Hyde St . San Francisco 2. Calll
)
San Francisco
SAFER FILM DISTRIBUTORS. INC
439 Nonli Illinois Street
Indianapolis. Indiana
Melrose 5-8517
Indianapolis and
Kentucky
DIXIE ENTERPRISES
118 West 18th Street
Kansas City 8. Missouri
Victor 8499
)
')
'
Kansas City
SI Louis
Omaha
Des Moines
EDEN VENTURE
1640 West Washln(ton Boulevard
Los Anieles 7. California
Republic 1-8233
Los Angeles • Denver
Salt lahe City
Dallas • Oklahoma City
NORTHWEST RELEASING CORP
2412 Second Ave.
Seattle
NORTHWEST RELEASING CORP.
1S06 NW Kearney Street
Portland. Oregon

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during
99
Pull
nage
Moms/
^JT or T**» kiviHO »4i.^j»-.
lake Tliem Happy
VIovies,"
wo new National
lisplays aimed at
ince. The idea is
•
away-from-thereport-s
are that
crating merchants
md 40x60 cartoon
cording to George
dent in charge of
for window and
tion with specific
stitutional use by
e-stopping poster
;atre.
,y life— the pesky
und the house, the
le office, the wife
dge. boring guests,
he lazy boy friend.
and inrs
alive to the exuilding
local goodabit."
ibitors with blacktoons
for planting
will be no charge
.rranged
rn Films
mal Film Associ-
!r is pre.sident. will
ribution for Arlan
ture. "High Time."
Paris Affair." The
at the Plaza Theitional
win distriboast
states. "High
io Theatre in San
will handle them
.nd A. Teitel Films
Wisconsin.
; ESiglish subtitles
Elude Dauphin for
Exhibitor Gives On-the-Spot Account
Qf 5/^^^^
'Weather or not. the mail must go
through, and so must the shotv. And that
is exactly what happened when Shoivman
Olin Evans' Starlite Drive-In at Paxton.
Ala., was the site of a little more lueather
than usual. In fact, it was flooded. The
following is an on-the-spot account of the
deluge.
By OLIN EVANS
PAXTON. ALA.—There was never a time
when I felt more like packing my extra pair
of .socks and catching a bus out of here for
any place. The rain is falling in torrents
and the ramp drives look like the mouth of
the Choctawhatchee river, my favorite fishing
.spot. A few daring souls and devoted
western fans have put on life jackets and
have come out in boats. One fellow just
arrived in an old discarded bath tub. which
is not a bad means of transportation on Saturday
night.
The water now Ls almost up to the porthole
level in the projection room and the operator
has thrown out anchors for both machines.
Still, these few precious faithfuls stick to
their posts, even though the speakers soon
will be out of sight. I have instructed the
cashier to send out an SOS. as I am afraid
the situation will get worse.
I am one of those fanatic showmen who
lives by the accepted code that the show must
go on—why, I don't know—and I have never
missed a performance so long as a few have
been brave enough to withstand the hardships.
Which reminds me about the time I
ran a show one nieht about four years ago
Film Estimates Recommend
'Gray Line/ 'Darling'
NEW YORK—Two CinemaScope features,
Columbia's "The Long Gray Line" and MGM's
"Jupiter's Darling." and Universal-International's
"Abbott and Costello Meet the Keystone
Kops," were recommended as Family
entertainment by the Film Estimate Board of
National Organizations in the February 15
listing.
Republic's "Doctor in the House" and 20th
Century-Fox's "A Life in the Balance" received
Adults-Young People ratings and 20th-
Century-Fox's CinemaScope film. "The Racers,"
received an Adults-Mature Young People
rating.
Only two films received an Adults rating.
Columbia's "Women's Prison" and RKO's
"The Americano."
DCA Subsidiary to Handle
Low Budget Features
NEW YORK—Distributors Corp. of America
is planning to organize a subsidiary distribution
firm. Spartan Pictures, to handle
low-budget program product not on a caliber
of "Long John Silver" and other top pictures.
The first feature to be released by the new
company will be "The Girl Prom Mars." a
science-fiction film designed for bookings on
the second half of dual bills.
Going on Despite Flood
to only one car. The type of machines we
used then u.sed a heavy grease lubricant in
the intermittent and the weather was as cold
as it has ever been in this part of the country.
The operator turned over to the second
machine and it froze up tight. I went out
and told the people in the lone car what had
happened, but they still insisted they wanted
to see the show and accused me of using
this for an excuse not to run. However, I
took a firm stand and sent them home,
moaning and groaning, and this is the only
performance I have ever missed.
But back to the flood. A Coast Guard cutter
has just steamed in and is now in rescue
operations of a couple stranded on the back
ramp. It seems that the couple did not
realize the seriousness of the situation until
the girl friend floated out the rear window.
Other than this, no casualties have been reported.
One man paddled up to the concession
stand and bought several weiners to use
as fish bait. I understand that he has caught
a nice string.
The trunk jockeys are having a bad night
of it. These are the guys who hide in the
trunks of cars and slip in. Tonight they
have to swim from the trunks to the cars.
I caught one fellow changing into dry
clothes, so it seems he made the switch succe.ssfuUy.
I suppose I should have given him
that bit about crime does not pay.
Yeah, I sure have been sweating out the
crowd on this Saturday night. This i.s about
the fourth or fifth weekend I have lost due
to bad weather. Sure glad I closed the drivein
at Evergreen. If an exhibitor ever prayed
for spring, it's me. I even started paying
the preacher, so maybe that will help
Expect 1,200 to Attend
Variety Clubs Convention
LOS ANGELES—Upwards of 1.200 delegates
and their wives are expected when
Variety Clubs International opens Its 19th
annual convention, a four-day affair, here
May 4 at the Ambassador Hotel. It will mark
the first time since 1947 that the showmen
have held their yearly conclave in this area.
Tent 25. Variety Club of Southern California,
will be host at the event, the convention
theme for which will be based on the
slogan, "And a Little Child Shall Lead Us."
Ezra E. Stern is Tent 25's chief barker.
A highlight of the session will be the
presentation of the annual Humanitarian
award to the individual selected as having
made "the most outstanding contribution to
"
humanity the past year.
W. R. WUker.son of the Hollywood Reporter
has been named chairman of the charity
citation board of judges. The appointment
was made by Nathan D. Golden, international
Heart chairman for Variety Clubs. The board
will choose the recipient of the 1954 award.
Invited to serve with Wilker.son are Hye
Bossin. Canadian Film Weekly: Jay Emanuel,
Motion Picture Exhibitor: Abel Green,
Variety: Tom Kennedy, Showmen's Trade
Review: Martin Qulgley jr., Quigley Publishing
Co.; Joe Schoenfeld. Daily Variety: Ben
Shlyen, BOXOFFICE: Charles A. Alicoate.
Film Daily.

Realart Payments Top
$7,000,000 to Universal
HOLLYWOOD—Payments on the
ten-year
contract for Universal reissues by Realart
have topped $7,000,000 according to Jack
Broder. head of Realart. Thi.s figure is better
than double the original contract figure of
$3,250,000. which was considered astronomical
when the deal was consummated in 1947. but
film rentals have more than vindicated
Broder's shrewd appraisal of the reissue potential,
which was e.s.sentially responsible for
establishing his position in the productiondistribution
field.
At the time the contract was made, numerous
industry veterans bid for the rights
to the old Universal backlog, involving approximately
300 features, but none was willing
to touch Broder's figure. The contract
still has three years to run with the possibility
that the total will triple the original
contract return to Universal by its expiry.
Broder came into show business as concession
operator in the Colonial and other theatres
of the former Jacob Schreiber circuit in
Detroit, then bought out the circuit from
Schreiber 17 years ago. He early became one
of the foremost advocates in the industry of
a reissue policy, working it out in solid
practices in his own houses in the Motor City.
He subsequently switched to Hollywood, now
heading also Jack Broder Productions, and
recently disposed of his active theatre operating
interests in Detroit to Sterling Theatres.
He continues to operate the California Theatre,
dow'ntown Los Angeles hou.se, as a first
run Spanish language hou.se.
Milt Sherman to Direct
Raytone .Advertising
NEW YORK—Milt
Sherman has been appointed
director of advertising and sales
promotion for the Raytone Screen Corp. of
Brooklyn, according to
S. Shurpin. president
of the company which
manufactures projection
screens for theatres.
Sherman, who resides
in Chicago at
6622 W. Ashland Ave.,
will continue to make
his headquarters there.
Shorlane-B e n e t of
New York will continue
to place all national
advertising for
Milt Sherman
the company. Raytone recently set up a
factory in Lombard. 111.
Sherman previously was advertising manager
of Radiant Mfg. Corp. of Chicago for
three years after several years as an account
executive in the advertising agency field in
Chicago. He is a native New Yorker who
resettled in Chicago after release from active
duty in the air force in 1945.
Chesapeake Files Suit
NEW YORK—Chesapeake Industry has
filed suit in federal court here against Rose
Tree Pictures. Inc.. over a loan advanced for
production of "A Girl on the Run." The suit
seeks the rights to the film. Astor Pictures
Corp.. distributor, was made a defendant.
CALENDAR SfEVI
FEBRUARY
A certain indefinable quality sets
people, pursuits, products apart.
In the automotive world, Cadillac is
in this exclusive "quality" category.
In the field of stage, screen and sports,
a select few have that certain
"something" that sets them aside
from their fellow performers.
Thus it is with ALTEC service. Over and
above its superb technical sl

, members
.11
cemption
^sreels
Motion Picture
ay (21) addressed
le Maryland Senlation
already apch
would exempt
ice-president, sent
. Tui-nbull. chairce
Committee. It
of the
from censorship
t to a bill, modeled
V York last year.
nd censorship law
decision in the
els should be as
ither news media.
Dur Constitutional
where in America
newspaper is free
e magazines and
)n. The newsreel
'gislative restraint.
;he press as these
and information,
ee as a matter of
[aryland and Virisoring
films, also
?r four specifically
Vlaryland General
I next session the
schedule of cenan
has stated that
ould cause a loss
However, Clark
not be considered
ion of exempting
; the censor board
rofits in excess of
II be forthcoming
ase receipts since
isis, and therefore
board will require
censorship to con-
'iew that the fees
sufficient to make
jstaining," rather
Government Investigation
Could Be of Aid: Snaper
NEW YORK — "If a government investigation
does take place into what is happening
to the small theatres, it may lead to some
easement," Wilbur Snaper, president of
Allied Theatre Owners of New Jersey, told
the membership in a bulletin dated Wednesday
(23).
Snaper said he hoped that distribution "will
realize the fallacies of their sales policies before
it is too late." He said the thinking of
Theatre Owners of America paralleled Allied
thinking on film rentals. He disputed the
belief of "many people" that the major company
presidents "have no idea of what is
going on in relation to the .small exhibitors,"
adding that it seemed as if "there is a contest
as to who can demand the highest terms."
He saw moie friction today between customer
and seller than ever before.
"It is rumored that there is more fal.se
boxoffice reporting going on than ever before,"
Snaper said. "This is not to be condoned
but certainly understandable. WTien
a man's livelihood is threatened and his family's
security endangered by the wilful practices
of a few men, he will fight with every
means at his command."
He added: "Don't roll over and play dead.
If this is a fight for survival, which it seems
to be, make sure your enemy does not get off
unscathed. If enough exhibitors show enough
guts and say 'no' often enough, it would
bring a more even balance to our industry."
New Bill Would Tighten
Discrimination Fines
.'\LBANY—A bill increasing the penalty for
violations of the law providing equal accommodations
in places of public entertainment
and amu.sement to $100-$500 for the first
offense and S500-S1.000 for the second offense
has been intioduced by Senator Nathaniel T.
Hellman, Bronx Democrat.
He presented another bill making it a misdemeanor
for any pei-son, firm or corporation
owning or operating a public restaurant or
hotel to adverti.se that its patronage is "restricted
to a particular race, color or religion,
or that persons of a particular race, color or
religion are not welcome or will not be accommodated
or served." It would take effect
July 1.
Biggest Screen Is Due
At N. Y. Paramount
NEW YORK—The Paramount Theatre here
will have installed by mid-April what Edward
L. Hyman, vice-president of AB-Paramount
Theatres, said will be the largest indoor motion
picture screen in the world. A decision on
the make and actual size of the screen will
probably be reached in a few days. Two
proscenium arches will be removed to accommodate
it.
Century Pi-ojector Corp. is completing work
on two new projectors to be installed by the
time the screen is in place. They will be able
to project any size picture and handle the
VistaVislon horizontal projection process. The
conversions will be accomplished by midnightto-dawn
work, seven days a week, so as not
to interrupt regular performances.
Hyman said he made the decision after
seeing a VistaVision demonstration at the
Paramount studios in Hollywood. A. W.
Schwalberg, president of Paramount Film
Distributing Corp.; Y. Prank Freeman, vicepresident
in charge of the studio, and Loren
L. Ryder, research head, said the new .screen
and projection will present VistaVision pictures
to the best possible advantage.
The first picture following conversion will
be "Strategic Air Command," Paramount
VistaVision Technicolor feature, Robert K.
Shapiro, managing director of the theatre,
said.
Radio City Music Hall presented "White
Christmas," Paramount VistaVision picture,
in a 32x59 frame.
UA Reports Three Leaders
In Bob Benjamin Drive
NEW YORK— Washington. Cleveland and
New Haven led in the over-all standings in
the 23rd week of the Bob Benjamin sales
drive, according to co-captains William J.
Heineman and B. G. Kranze of United Artists.
They are headed, respectively, by Sidney
Cooper. Dave Rosenthal and Irving Mendelson.
In second place, in the same order, were
New York, with Joseph Sugar manager: Cincinnati,
Jack Finberg, and Minneapolis, Abbot
Swartz. In third place, in the same order,
were Chicago, with Harry Goldman: Buffalo,
S. Kositsky, and Milwaukee, Joe Imhof.
f
Head
sard
leodore McKeldin
Morton Goldstein
nd State Board of
replace Sidney R.
a Baltimore attorjust
beyond Balti-
;going Traub held
(49 and during alip
has been a conown
heatres has taken
e 1,400-seat State
I. Y., from Strata
es subsidiary. The
renovated. Berks
he lease.
NKW YORK DKDU'.VTION CKKKMOMES—Present at event noting plans for the
International Cultural (enter in Jenisalem were, left to right: Kdmond FilzKcrald.
chairman of the local committee; .>Irs. Dorothy Silverstone. Spyros P. Skoura.s, president
of 20th (enturv-Fox, and Baljat Khieif, .\rab. who was aided b.v t'hlldren to
Palestine, parent orKanizijtion of the center. Priieeeds from "The .MaRnetu- Tide," Mrs.
Silverstone's film, are being donated to the center.

—
—
——
IFE),
—
—
—
—
—
20th-Fox)
—
WB)
m
Holiday Boosts
Confidential;
B
NEW YORK—Broadway first run business
soared as a result of milder weather and the
Washington's Bu-thday holiday, with two new
pictures, "New York Confidential" at the Victoria
and "Doctor in the House," at the
smaller Trans-Lux 52nd Street, close to record
highs and at least six longer-run pictures
setting gi-osses far above the preceding, and
colder, week.
Among the pictures which jumped theiibusiness
were "Battle Cry," in a terrific third
week at the Paramount: "The Long Gray
Line," in a big second week at the Capitol:
"Underwater!" in a second strong week at
the Mayfair; "The Country Girl," which received
a boost from the Academy award nominations
and did a smash tenth week at the
Criterion, and "20,000 Leagues Under the
Sea," still strong in its ninth week at the
Astor.
Even such long-run art house films as
"Aida." in its 15th week at the Little Carnegie:
"Gate of Hell," in its tenth week at the
Guild, and "Romeo and Juliet," in its ninth
week at the Sutton, were bigger than the
previous stanzas.
"Jupiter's Darling" had a good first week
at the Radio City Music Hall, mainly because
of the strong weekend and holiday crowds,
and "Cry Vengeance" had a big single week
at the Palace, the only stage-screen program
in the Times Square area, but "White
Feather" was mild in its single week's stay at
the Roxy. Holding up well were two Universal-International
pictures. "Sign of the
Pagan" at Loew's State and "The Far Country"
at the Globe, each in their second weeks.
"Wages of Fear," French film, received rave
reviews and consequent strong business in its
opening week at the Paris and "Camille" contmued
at a terrific pace in its third revival
week at the Normandie, after two record
weeks.
Only one important new picture, Columbia's
"Three for the Show," opened during the
week at the Roxy, the first Cinemascope picture
from any company except 20th-Fox to
play that theatre since "The Robe" in 1953.
The second full week of "Cinerama Holiday"
was absolute capacity for all 18 performances
and the Warner Theatre has a big
advance sale.
(Averoge Is 100)
Astor 20,000 Leogues Under the Sea
(Buena Vista), 9th wk 140
Baronet The Gome of Love (Times), lOtti wk 110
Capitol The Long Gray Line (Col), 2nd wk 1 60
Criterion The Country Girl (Para), lOtti wk 140
55th Street Golden Age of Cinema, silent clossics
(Brandon), 10th wk 100
Fine Arts Holiday for Henriette (Ardee), 4th wk. 125
Globe The Far Country (U-l), 2nd wk 120
Guild Gate of Hell (Harrison 8. Davidson),
1 0th wk. .
1 20
Little Carnegie Aida
, 1 5th wk. !!!!!!' .^ ! J I 5
Loew's State Sign of the Pagan (U-l), 2nd wk 120
Moyfair Undcrwoter! (RKO). 2nd wk, . . 155
way First
'Doctor
Big
Runs;
:
Normandie Comille (MGM), reissue, 3rd wk 160
Palace Cry Vengeance (AA), plus vaudeville. . . . 1 30
Poromount Bottle Cry (V\/B), 3rd wk 160
Pons Wages of Fear (Int'l Affiliates) 125
Plozo The Stranger's Hand (DCA) 115
Rodio City Music Hall Jupiter's Darling (MGM),
plus stage show
Rivoli Bad Day at Block
1 60
Rock (MGM), 3rd wk...llO
Roxy White Feather 110
Sutton Romeo and Juliet (UA), 9th wk 120
Trons-Lux 52nd Doctor in the House (Rep) J 75
Victoria— New York Conf identiol ( 1 70
Warner Cincromo Holiday SW), 2nd wk. of twoa-day
200
Vv'orld Mademoiselle Gobette (IFE), 3rd wk 105
'Country Girl' in Record
2nd Week at Buffalo
BUFFALO—"The Country Girl" tacked up
a record second week in the Paramount,
ending up with a healthy 200. It was held
for a thii-d. "Battle Cry" was batting out
a decidedly profitable run in the Center,
where its third week rang up a big 170.
It also
entered another week. "Bad Day at Black
Rock" was good for an okay 150 in Shea's
Buffalo and "The Far Country" came through
with a 125 in the Lafayette. The Teck, now
closed, has started a big ad campaign on it.s
Cinerama premiere March 16.
Buffalo Bad Doy at Black Rock (MGM) 1 50
Center Battle Cry (WB), 3rd wk 1 70
Century Underwater! (RKO), 2nd wk 100
Cinema Romeo and Juliet (UA) 115
Lafayette The Far Country (U-l) 125
Paramount The Country Girl (Para), 2nd wk 200
"Country' and 'Chalice'
Lead at Pittsburgh
PITTSBURGH—"The Par Country" and
"The Silver Chalice" were best grossers here,
the former winning a holdover at the F^ilton
Theatre. Neighborhood busine.ss is depressed.
Fulton The For Country (U-l) 150
Horns The Racers (20th-Fox) 75
Penn Green Fire ;MGM), Mighty Fortress (AA).. 90
Stanley The Silver Chalice ( WB) 110
Fair Weather and Strong Fare
Boost Baltimore Grosses
BALTIMORE-Fair weather and strong
attractions resulted in big business over the
weekend. "Battle Cry" turned away late
comers on Saturday night, and "The Par
Country" also went big.
Century Vero Cruz (UA), 3rd wk 100
Film Centre Tonight's the Nighf (AA), 3rd wk. . . 80
Hippodrome Sign of the Pagan (U-I) 95
Keiths Underwater! (RKO), 2nd wk 95
Little The French Touch (Times) 85
Mayfair The For Country (U-l), 2nd wk 110
New—The Racers (20th-Fox) 95
Ployhouse Mr. Hulot's Holidoy (GBD), 6th wk. . . 80
Town Six Bridges to Cross (U-l), 2nd wk 90
Stanley Battle Cry (WB), 3rd wk 150
The Cinema Ugetsu (Harrison), 2nd wk 90
Paul J. Quinn Appointed
RKO Litigation Attorney
NEW YORK—Paul J.
Qumn. formerly with
the law firm of Donovan, Leisure, Newton
and Irvine, .has been named attorney in
charge of litigation for RKO, succeeding
Peter P. Pugliese, who resigned to join Bell
Telephone of Pemisylvania as its general
attorney, according to J. Miller Walker, vicepresident
and general counsel for RKO.
The Donovan law office has served u-s
special counsel to RKO for many years
and Quinn. who was a-ssociated with the
firm for 10 years, worked on many cases
involving RKO, particularly in the antitrust
field.
SEES FILM MADE IX BRON
J. Lyons, president of that New
borough (center), is greeted b
B. Krim. United Artists presider
and William J. Heineman, di
vice-president, at special sere
"Marty." Twenty-five Bronx civ
also attended showing at UA'
Theatre.
Pennsylvania Censi
Pass 'Game of Love'
NEW YORK—The Pennsylvai
have finally passed the French
Game of Love," after rejecting it
tirety three times, according to F(
attorney for Times Film Corp.. tl
tor in the U. S. The reversal cami
a few minor deletions,
forestallinj
of a law suit challenging the consi
of the Pennsylvania censorship s
grey said.
At the same time, the schedule
engagement of "The Game of U
Lower Mall, a Cleveland art theatr
cancelled when newspapers refus(
ads mentioning the film, according
Shelton, president of Times Film,
already on file in the Baltimore
appealing the Maryland State Boi
tion Picture Censors' rejection of '
of Love" and challenging the const
of Section 66A of the Maryland
code.
"The Game of Love" is in its 11
the Baronet Theatre in New York.
Philadelphia Openin
For 'Man Without a S
NEW YORK—"Man Without a
open at the Goldman Theatre. PI
March 15. A series of key city o
the Universal-International pictur
low with an attendant promotion
including advertising in Look and 1
zines. U-I has set it for April reli
Kirk Douglas, who stars in the 1
picture with Jeanne Grain and Cla
will make television and radio a]
and give interviews in seven citie
in Philadelphia March 14. He thei
Washington. Pittsburgh. Albany. Bi
troit and. finally. New York where I
will open at the Victoria Theatre.
Theatre to Be Store
DU BOIS. PA.—The Carlton
closed for several years, has been 1
will be remodeled into a store, aci
A. P. Way, pioneer exhibitor.

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. . Milton
. . Nat
. .
. . . Carroll
. . Jean
-
BROADV\/AY
B I Lichtman, 20th-Fox director of distribution,
left for Hollywood for studio conferences
and meetings with National Theatres
executives to plan the Easter launching of "A
Man Called Peter" . R. Rackmil.
president of
Si Seadler,
Universal, left for the studio . . .
MGM advertising manager, went
to Hollywood for a week of looking at the
new pictures coming up in the "1955 Motion
Picture Theatre Celebration" planned by the
company. Charles M. Reagan. MGM vicepresident
and general sales manager, also
went to the coast.
. . .
Morey R. Goldstein, Allied Artists general
sales manager, left on a tour of southern exchanges
to arrange release plans for "The
Big Combo" and "Seven Angry Men"
Leo P. Samuels, president and general sales
manager of Buena Vista, left for the coast
February 17, accompanied by Card Walker,
executive vice-president, and Jesse Chinich.
assistant domestic sales manager, to continue
the recently launched series of regional sales
meetings. Irving Ludwig, Buena Vista domestic
sales head, is back at the home office
from regional sales meetings in Atlanta and
Dallas.
Herbert H. Greenblatt, RKO domestic sales
manager, went to Chicago for a week of meetings
with sales personnel in connection with
bookings of "Underwater!" Jack Labow, RKO
Canadian district manager, left for Toronto
after two days of home office meetings with
Greenblatt on the release of "Underwater!"
and "Escape to Burma" in the Canadian
territory . . . Mike Simons, MGM head of
customer relations, was back from Detroit
and Emery Austin, exploitation department
manager, got back from the same city February
23.
Richard F. Walsh, lATSE president, returned
to New York from Hamilton, Ont. .
. . .
B. B. Kreisler, head of International Film
Associates, left Friday I25) on a trip to the
film centers of South America E. Z.
Walters, controller for the Altec companies,
ha-s returned to New York from Beverly Hills
for home office conferences
.
Cohen,
director of Anglo-Amalgamated, returned to
London February 19 via BOAC . . . E. S.
Gregg,
Hollywood
president of Westrex Corp., planed
Jerome Evans, Universal's
to . . .
eastern exploitation representative, left for
the Pine Ridge Sioux reservation in South
Dakota February 24 to set final details of a
tour of Indians for "Chief Crazy Horse."
Anna Magnani, who has completed her first
American picture, Hal Wallis' "The Rose
Tattoo," returned to her native Italy on
the Cristoforo Colombo February 24. Walter
Lowendahl, executive vice-president of Transfilm
left on the same liner for a monthlong
business trip . . . Michel Ray, 11 -yearold
British actor who was selected by King
Bros, to play the lead in their "The Boy
and the Bull," after a talent search in
Europe, arrived on the Queen Mary February
24 with his mother and will leave Sunday
SELBY „^ SCREEi! TOWERS
or Drive-ln Theatres
3 Standord Slics
SELBY INDUSTRIES, INC.
1350 Gh«nt Hills Rd. Akran 13, Ohio
Montroie (through M*dino, Ohio) 6-7211
1 271 for Mexico City w'here the RKO Cinema
Scope pictures will be shot . Benoit-
Levy, French film director-producer, an-ived
on the Liberte February 21 on a special
mission for the United Nations
Cotten returned from Europe on the Cristoforo
Colombo February 23 after making
a film for N. Peter Rathvon in Germany.
David E. Rose, producer of "The End of
the Affair" for Columbia in England, planed
to England February 22 to attend the opening
at the Empire Theatre February 24 . . .
Fred and Beatrice Troller, the Swiss couple
in "Cinerama Holiday," flew back to Zurich
February 19 to resume their private lives
while the American couple. John and Betty
Marsh, returned to Kansas City, where Dr.
John has a dental practice . .
Win Min
.
Than, Burmese beauty who makes her acting
debut in "The Pui-ple Plain," flew in from
Burma February 19 on her first visit to the
U. S. to make a personal appearance tour
to promote the United Artists picture . . .
Glenn Ford, who stai-s in MGM's "The Blackboard
Jungle," returned to the coast
February 19 after a week in the east publicizing
the film. Margaret Hayes, TV actress
who is featured in "The Blackboard Jungle,"
is al.so in New York.
Marty Blau, Columbia Pictures publicist,
was married to Cynthia Klein February 19
and is honeymooning in the Virgin Islands
L. Puciato of Carroll Pictures
has engaged A. P. Waxman to handle the
national publicity and exploitation on "Princess
Cinderella," new feature film . . .
Morris Caplan, former 20th Centtu-y-Fox
sales executive who retired last year after
33 years with the company, is on a motor
bus tour of the U. S. with his wife, winding
up at the 20th-Fox Hollywood studio . . .
Myron Josephson of MGM's special service
department, is the father of a second girl,
Robin, born to Mrs. Josephson at Crown
Heights Hospital. Brooklyn. February 15.
Kaufman Addresses NFTC
At Officer Installation
NEW YORK — Reuben Kaufman, president
of Guild Films, which recently bought
191 cartoons from Warner Bros, for television,
spoke at a Thursday (24) luncheon
meeting at the Hotel Delmonico of the National
Television Film Council.
The following officers were installed: John
J. Schneider, president: William Reddick.
executive vice-president; Sydney Mayers,
executive secretary: Sam Spring, treasurer:
Beulah Jarvis, general secretary: Arche
Mayers, distribution vice-president: Bert
Hecht, production vice-president: Jim Ellis,
agency vice-president: Ardien Rodner, station
vice-president; Ken Cowan, membership
vice-president, and Lou Feldman, laboratory
vice-president.
'Naked Heart' to Open
NEW YORK—"The Naked Heart," an adaptation
of the Louis Hemon novel, "Maria
Chapdelaine," which was photographed in
Canada, starring Michele Morgan, will open
at the 55th Street Playhouse March 3. foUow'-
ing an 11-week engagement for Brandon
Films' "Golden Age of Cinema" silent film
series. Associated Artists is distributing "The
Naked Heart" in the U. S.
Eastman Kodak
Rises 39% in 195'
ROCHESTER—Good business i
quarter of 1954 enabled the Easl
Co. to bring the sales to $633,45'
equal to the record sales of $63
1953. according to Thomas J. Hari
man, and Albert K. Chapman, pri
new statement covers company o
the 52-week period ending Deceir
Fourth quarter
consolidated ni
tci $202,610,846, a 4 per cent inc
the $194,327,992, the previous for
record in 1953.
The net profit for 1954 was S
gain of 39 per cent over the 19
$50,171,153. Earnings for a con
were $3.99 on the 17.402,784 share
to $2.86 on the 17,400.217 shares i
1954 net amounted to 11 per cen
Cash dividends declared on t
stock in 1954 amounted to $2.0;
or $35,674,206, compared with $1
821,408, in 1953. A previously a
per cent stock dividend will be pa
to stockholders of record Febru
regular 6 per cent preferred sto
amounted to $369,942. In 1954 tl
marked its 53rd consecutive year
payments.
Hargrave and Chapman said tl
one of the company's best year;
ported that although business fel
01 the moderate recession early :
the demand for Kodak products
the later months and by year end J
a very good level. Working capiti
by $16,000,000 in 1954 and net as:
to $453,000,000. a gain of $34,000,0
Funeral Rites Are H
For J. L. Bracken Jr.
NEW YORK—Funeral services
Wednesday i23i for Joseph L. I
an attorney associated since 194
firm of Sargoy & Stein, who die
18. He graduated from Holy Or
and received his law degree from :
1935. He served in the U. S. Arm;
1945 and was among those in tl
to
the Bulge.
He leaves his wife, Agatha C. B
parents, Joseph L. and Catherin
and two brothers, John R. and Edd
film and stage actor.
Mrs. A. M. Baker
NEW YORK—F\ineral services
Monday (21) at Mount Vernon fc
lene M. Baker, mother of Rodney
ploitation manager of 20th-Fox. wl
previous day.
Skouras Plans Lunch
To Aid Red Cross Dri
NEW YORK—Spyros P. Skoura;
of 20th Century-Fox, will be lui-
(1> at a luncheon at the Metroi).
to members of the industry in bel
1955 Red Cro.ss campaign, of whic
dustry chairman. The speakers »
E. Roland Harriman, national cha:
Leroy A. Lincoln, Greater New 'V
man.

.
.
. . "The
. . with
. . Joe
ns is forecast by Iror
of Fabian's Sara-
>ases the prediction
e operation, certain
s public." and good
screens— to 123 feet
instance—will give
nemaScope producis
to be an increase
iiobilers capable of
'. too. Finally, he
cession stands, plus
will service the cuses
like the Mohawk
Vision. East Greeng
engineer for Berlo
I return visit to Aler
Jack Hamilton .
, new Variety niemger
of Normans Kill
the Albany Country
a worthy foe of top
Irwin Ullman and
man, in the annual
June.
lul Dennis. WOKO
ny industry people,
ng in the lobby of
5s done by members
.
. . .
of the Albany Artists Group, which annually
holds an exhibition on the side walls of the
Stanley Warner first run Stowell
presented the revival of "Battleground" at
the Lincoln, Troy. Paul Wallen reportedly
did fair business with it and another MGM
repeat. "The Asphalt Jungle." at the Grand.
Albany The Variety Club "King for a
Day" dinner scheduled for the night of the
21st was postponed because many members
planned to attend the AAU boxing show in
Midcity Arena for the March of Dimes.
"Battle Cry" laid down such a boxoffice
barrage at the Strand that Manager Al
LaFlamme predicted the first week's gross
would surpass the one for the recent recordbreaking
"Vera Cruz." The Warner film, presented
at $1 top, drew from a wide age
range. The "sexiness" angle proved a strong
plus, industry observei-s opined.
Irene Smith, longtime secretary to Charles
A. Sniakwitz in the Albany zone office of
Stanley Warner Theatres and now his aide in
Newark, visited Albany and Ti-oy over the
weekend . Little Kidnappers" snatched
hefty patronage in the 650-seat Delaware
during a two-week engagement, marred at
the outset by frigid weather. "Since many
of our customers are from out of town, the
below-zero temperatures hit us hard." commented
Manager John Brousseau. "But we
came back strong when the weather turned
milder."
'Cinerama' Set to Open
In Buffalo March 16
BUFFALti rill,-, I.s Cinerama" has been
.set to open on March 16 al the Teck Theatre
and the sale of reserved seats priced from
SI.20 to $2.40 has begun, according to Sam
Pearlman, division manager of Stanley-Warner's
Cinerama operations.
SW's Paul Swater is supervising property
revisions and will serve as the resident managing
director and Bert Lapetina, who managed
the house as a Shea theatre, will be
house manager. Earl L. Hubbard, former
publicist for Century, will be the press representative.
Architectural and technical changes in the
house, which will cost approximately $200,-
000, are presently being supervised by John
DiBella. SW chief technician who has put
on Cinerama shows throughout the United
States, Syria and Thailand. The changes in
the house include the installation of a 76x28-
foot semicircular screen and the addition
of two projection booths outside of the theatres
original walls. When the conversion
Ls completed the house will seat 1,200.
Variety Clubs Secretary Touring
PHILADELPHIA—Edward Emanuel, .secretary
of International Variety Clubs, left late
in the week on an inspection tour of club
operations in Toronto, Buffalo, Detroit and
Pittsburgh.
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. . With
BUFFALO
T^avc Miller, for 30 years manager of the
local U-I exchange, has decided to retire
and relax after some 35 years in the distribution
end of the industry.
He started in the
film business as a
salesman in Cleveland
in 1920. Five years
later he arrived in
Buffalo to take over
the managerial reins
and has held them ever
snce.
Miller organized
Variety Tent 7 of Buffalo
and was its chief
Dave Miller
barker then and again
in 1933. Succeeding
Miller at U-I is Jerome
Wechsler, who has been associated with
J. Arthur Rank in a sales capacity and who
formerly was manager for Warner Bros, in
Cleveland. Miller will be at the exchange for
a few weeks acting in an advisory capacity
to Wechsler.
Clarence Bull, manager of the still photography
department of MGM, and the man who
has taken more photographs of Greta Garbo
than all other still photographers combined,
was in Rochester conferring with Ea.stman
Kodak technicians. Bull is not only an expert
cameraman but is active in research and experimentation.
He has received an Academy
Award for improvement of process backgrounds.
Bull is visiting a number of cities to
tell one phase of the Hollywood story.
Nat King- Cole will head the stage show to
be pre.=ented the end of April on the Paramount
stage, where on the evening of Friday
i4i the Birdland Stars of '55 featm-ing Sarah
Vaughan and Count Basie and his orchestra
will appear . Cinerama bowing into
the Teck Theatre March 16. Buffalo will soon
thereafter be shown another new projection
proce.ss, the Todd-AO 75mm. which may start
around Easter in the Century Theatre, when
"Oklahoma!" will be presented.
The Center Theatre will
Album theatre telecast on March 28. All
ticket sales will be conducted by a local CARE
committee ... A special KartoonaScope matinee
was presented in both the Seneca and
Niagara theatres on Washington's birthday.
The entire program of 15 cartoons and two
"Our Gang" comedies was presented in Cinemascope.
Manager Charlie McKernan at the
Seneca and Bill Colson at the Niagara, both
reported capacity houses. In Rochester at
Loew's. Manager Les Pollock put on a similar
bill and called it Cartoon-O-Rama. In Buffalo
Vincent R. McFaul started the day's
performance with this idea. He admitted
kids and adults at 10 a.m. and permitted
all to remain for the regular show at no
extra cost.
put on the ANTA
Menno Dykstra. manager of the Glen Theatre
in Williamsville. will show for the first
time in the state the new State University
film, "Prepare For Tomorrow." Tlie film was
produced by Warner-Pathe to describe the
educational opportunities available in the 27
units of State University of New York and
its ten affiliated community colleges and
institutes ... Ed Frank, superintendent of
buildings for the Shea circuit in Buffalo and
Niagara Falls, is sporting a beautiful new
Chrysler sedan.
Lancaster, Pa., Opening
For 'Violent Saturday'
NEW YORK—"Violent Saturday." 20th-Pox
picture, will open at Boyd's Colonial Theatre
in Lancaster, Pa., one minute after midnight
April 1 The opening will be a typical Hollywood
affair. Gov. George M. Leader and the
mayors of Lancaster and nearby cities are
arranging a civic celebration. A Fridaythrough-Sunday
holiday will be declared. The
main characters in the picture are of Amish
derivation.
Figures in the entertainment world and
members of the press will be taken there by
motorcoach from New York for a banquet and
the opening, and tours to points of interest
through Sunday.
Charles Einfeld. 20th-Fox vice-president;
Edward E. Sullivan, publicity manager; Meyer
Hutner, associate publicity manager; Leo
Pillot, special events director, and Hal Marshall,
Atlantic division exploitation representative,
left here Monday i21» for Lancaster
to complete arrangements.
The picture will open nationally late in
April.
Hoover Now on Last Lap
Of Variety Tent Visits
PHILADELPHIA—George Hoover, mternational
chief barker of Variety, during the
week began a series of visits to five more tents
to complete one of the major goals of the
first year of his administration. He had said
at last year's Texas convention that he intended
to visit every tent in the U. S. during
hLs tenure of office.
Hoover met with the Buffalo crew Friday
(251 and the Cleveland crew the following
day. His schedule then called for him to be
in Cleveland Monday (28i, Dayton (1) and
St. Louis (2 1. He will present the results of
his siu-veys to the international convention
in Los Angeles this May.
Variety Club of Ireland
Picks 1955 Crew Members
PHILADELPHIA — Variety International
has reported the selection of 1955 crew members
of the Variety Club of Ireland by
Patrick Farrell. chief barker. He listed B. T.
Britten, first assistant; Abe Elliman, second
assistant; Pat Brady, dough guy: Desmond
O'Keeffe, property master; Dermott Kealy,
pre.ss guy, and Maurice Baum, P. R. Gogan,
Jim Lewis, R. C. McKew. Noel Roper. Fi-eddie
Spiers. Louis Elliman and P. A. McNally as
crewmen. Tlie last two axe past chief barkers.
Bill Mack Retires
PITTSBURGH—William A. V. Mack, who
has spent 35 years in the motion picture industry,
retired this week on doctor's orders.
For a dozen years or so he had been a salesman
here for National Screen Service. For
years he has been a popular after dinner
speaker and entertainer. He will make his
future home at Syracuse, N. Y. The Filmrow
gang will honor him at a luncheon Monday,
February 28.
Reopens at Erie
ERIE, PA.—Closed lor about six months,
the Aris Theatre here was reopened this
week under the new management of Charles
Dilley and Dennis Backus.
WEST VIRGi
i
JUlT. and Mrs. Joseph W. Mercer
observed their 50th wedding
at a family dinner. A retired pioi
tor, Mercer started in the mot
business in 1907 at Middlebourr
many years owned and operated
in Warwood. Tlie Mercers hav(
Harold of Pittsburgh and Loran c
Gray Barker, Clarksburg, has
licensing and booking duties for
Theatre, Salem, and the Lido, P
Pianist Artur Rubenstein was fe;
the Wheeling Symphony orchesti
23 and 24 at the Virginia Theatr
Mr. and Mrs. Charles E. Warner,
area exhibitors, vacationed at 1
Andy Gorzo. manager
Fla. . . .
Ritz Theatre, Clarksburg, became
daughter named Vivian. The (
have a son Mike.
:
The Mountain state legislature
vide a 15-million-dollar general
increase. Gov. William C. Marlai
Half of this amount, he suggestet
raised by a state tax based on inc
cent of federal income tax) ; a;
millions would be realized by
of the 10 per cent credit now gri
gross sales tax payers; another
would come in by doubling the
racing tax to 6 per cent; five mi
be recorded by extension of the
gross sales surtax to four grouj
covered and by doubling the whc
sales rate and extending the cor
cense tax to insurance firms.
Tristate Drive-In Ass
Elects Joe Volpe Hec
PITTSBURGH — Tristate Dnv
tres Ass'n this week elected new
follows: Joe Volpe. president; Ei
vice-president; James H. Nash, set
Gabe Rubin, treasurer. Theodc
retiring president, has been recupe
pleurisy which followed his suffe
broken leg several months ago.
Ticket Tax Reduced
INDIANA, PA.—Tlie borough
week adopted a budget for 195!
the two local theatres and bo\
a cut in the amusement tax ra
10 per cent to 7 per cent, e
March. The levy has been col
for a number of years. Offici
Manos circuit told councilmen
needed the relief to make the
Indiana self-supporting at a
point. Last year over $11,000 wi
from the local 10 per cent amui
To Levy Amusement Tax
ALTOONA. PA.—Supervi-sors
township near Altoona arrangec
at a meeting March 3, an ordina
an amusement tax of 1 cent i<
cents or major fraction there
established price. Harold E. Marc
figures the township will derive $
ally.
His last piloting chore being "]
Underworld," R. G. Springsteen
held for another term by Republ

,-
. . Sam
. .
Miss
. Nick
Gus
. . Jake
. . Manager
. . Willard.
. . Birthday
. . Jay
37
LPHIA
i's gift to HoUy-
) step out on the
;um of Art on the
eive an award for
through her "preles
Stiefel. 65, was
oor room of the
on Tuesday (15).
& Blumberg The-
Club in the hotel
[e complained of
room in the hotel.
called at 7 p.m.
mded on the door
. The bell captain
3 of the Variety
er Sol Blumberg,
the police.
;ain with the Philmerce.
The cham-
'cently that he had
;e of the Delaware
dollar playground
, to be known as
Disneyland execu-
Chamber of Comid
has assured the
;hat the Delaware
1 Disneyland.
ut town of an imand
drag-'em-out
parking lot mogul
diking Theatre, and
ent center city ex-
; to build another
Chestnut, accord-
i
w tax sources came
ice Tuesday il5) in
vners attended the
n or elimination of
;ne Burke, a vice-
^ania Federation of
; if they had connae
or installations
are now charged a
cilmen told of the
s. However, it was
ality of such taxes
1 that matter was
be
imposed.
ormer head of the
real estate depart-
5ss for the plaintiffs
sky antitrust suit
tors. Schwartz testithe
plaintiff's theanot
in substantial
in Philadelphia.
y Warner house, has
md has returned to
;xploitation Produc-
Davy Crockett" . . .
and Booking Service
orence at Florence,
w Castle, Del. ... A
on plan for the cor-
;randywine Drive-In
A. M. Ellis Theatres
1 23 1 in U. S. disge
Paul Leahy. The
000.
nsor a dinner honorlis
appointment as
vio. 5 on February 28
1.
N.Y. Popcorn Conference
Due to Attract Over 300
NEW YORK— Advance registrations indicate
an attendance exceeding 300 at the eastern
regional popcorn conference, sponsored
by International Popcorn Ass'n, March 8 at
the Park-Sheraton Hotel here. The prediction
was made Thursday i24i by Lee Koken
of RKO Theatres, general chairman of the
one-day merchandising and production meeting.
Morne R. Yohai of King Kone Corp. will
be chairman of the manufacturer-wholesale
sessions. Among the speakers will be John
Hayes. King Cole Foods, and Norvald Reppen,
Madison, Wis.
Those at the morning theatre concessions
se.ssion will include Sam Rubin, ABC Vending
Corp.; James Loeb. Walter Reade Theatres;
Arthur Segal, SelMix, Inc.; William E. Smith,
Popcorn Institute, Chicago: Ben Kornfeld,
ABC Vending Corp., and Thomas J. Sullivan,
IPA executive vice-president.
At the afternoon se.ssion there will be Saul
Lerner, Long Island drive-in operator; Bill
Burke, Confection Cabinet Corp.; Irving
Rosenblum, Savon Candy Co.. and Bert
Nathan, IPA president and head of Theatre
Popcorn Vending Corp.
Attendance prizes will be donated by the
Rex Specialty Bag Corp., Bonomo-Korday
Candies and APCO. Inc. Coca-Cola will be
luncheon host and Pepsi-Cola cocktail host.
Charles Okun will represent Coca-Cola and
Peter Warren Pepsi-Cola.
BALTIMORE
laatt \V. Ilodgdon of the Jack Fi-uchtman
Theatres. Lexington Park, and wife have
moved to Baltimore where Natt will be general
manager for Fi'uchtman at the New
and Keiths. Raymond L. Trumbale who came
here when Fi'uchtman took over the Baltimore
hou.ses. has returned to Lexington Park
Temple and Fi-ank H. Durkee jr..
both of the Durkee Enterprises, attended the
National Allied Drive-In convention at St.
Louis.
I. M. Rappaport of the Town and Hippodrome
i.ssued invitations to a screening of
•The Country Girl" held after closing hour
at
the Little.
Century Theatre Manager Jack Sidney put
on a benefit show for families of six firemen
who lost their lives in line of duty and added
a considerable amount to the worthy cause.
Ho was assisted by Owen Schnapf. Tickets
were sold at all the downtown theatre boxoffices.
Richard Dizon, manager of the Town, was
in Washington to see Cinerama . . .
Albert
Lang, auditor at the Hampden, became father
for the fourth time— it's a son . . . John P.
Recher of Hagerstown has joined the staff of
the Hicks-Baker Theatres Caryl
.
Hamburger, manager of the Film Centre,
spent the past weekend In Philadelphia seeing
shows and visiting friends . . .
Projectionist
Gilbert Peacock, who has been ill. l-s
back to work one day each week at the Times
Six Brothers in Service
PITTSBURGH—Jay D. Frankenbcry. assistant
to Ken Woodward. Unlontown city
manager for the Manas circuit, has six
brothers in the armed service.
WASHINGTON
f^lenn Norris, 20th-Fox eastern sales manager.
and Martin Moskowitz. division
manager, conducted a series of sales meetings
at the local exchange .
greetings
to Regina Shook, a.ssistant cashier . . .
Cashier
Jeannine Tucker was vacationing in Florida
.. Lynch. Schine area manager,
spent
.
several days in Buffalo and Gloversville
Zembower. manager of the
.
Waller Theatre in Laurel, was on a vacation
'Vost, manager of the Strand, Cumberland,
was home convalescing after an
appendectomy.
The .Vvalon in Easton held a premiere showing
of "Hit the Deck" for the benefit of the
Music Therapy Ass'n of the Eastern Shore
State Mental Hospital. Ann Miller was a
guest at a reception held at the Tidewater
Inn and attended by Schine Theatre managers,
invited guests and pre.ss folk ... On
Thursday all Schine managers of the Eastern
Shore theatres attended a meeting in the
Tidewater Inn, headed by Bernie Diamond
and Seymour Morris.
Sid Gates, Norfolk and Newport News exhibitor,
vacationed in Florida .
Gordon
of the Gordon Theatres at Newport News,
flew to Harrisburg to attend a wedding . . .
Mrs. Collins of the Durbin (W. Va.» Theatre,
Larry Laskey and Phil Berler.
was ill . . .
E. M. Loew's Theatre executives, were in.
Marvin Goldman, co-chairman of the Variety
Club public relations committee, is working
on plans for a Tent 11 news bulletin.
Milton S. Kronheim has been appointed
chairman of a Mothers Day luncheon committee
by Chief Barker Alvin Q. Ehrlich. The
board will meet on March 7.
Happy birthday to Rick LaFalce, Ralph
Grimes. February 25; Eddie Gallaher. 26,
and Dr. Prank T. Shyne (who was born on
the 29th of February, and therefore skips
a buthdayi .
son of AA salesman
Harold Levy, was back in Georgetown
Hospital Milton Lipsner was
.
host to top Navy officials at a .screening of
"The Annapolis Story" at the Academia Theatre.
Columbia
. .
Norville Trice resumed his former position
as secretary to Joe Kushner . . .
. . Happy
exploiteer Sid Zins was ill .
returns to Elizabeth Martin, who celebrated
a birthday on Monday . Paramount booker
Jane Harrell had a birthday on Wednesday
, . . Booker Bob Cunningham returned to work
after a siege of illness . . . MGM salesman
Tom Cosgrove became papa of a baby son.
. . . ESchibitors seen
Film star Suzan Ball and her husband
Richard Long were here en route to Miss
Ball's home in Buffalo
on Filmrow included M. K. Murphy. Reese
Harrington, Mike Leventhal, Joe Baer. Irwin
Cohen. Aaron Seidler and T. Martin.
WtSHINSTON
D C.
970 ma ItrUT
III N «
A w I I »i MIMO * I O O O » t •

. . Lee
. Peter
. . . Jack
. . . Leonard
. . The
. . Tom
PITTSBURGH
n statewide referendum on daylight saving
time is demanded in a bill introduced
into the general assembly by Rep. J. P.
Moran, Turtle Creek Democrat. Also introduced
into the legislature is a bill to permit
women wrestling matches in Pennsylvania,
this measure having been presented by Flep.
Democrat
Francis X. Muldowney, Philadelphia
. . . Erie's new Mayor Arthur Gardner
has decided against recommending a curfewordinance
Pittsburghers of Scottish
for Erie . . . origin gathered at the Squirrel Hill Theatre
for the premiere of Republic's "Tiouble
in the Glen." Highlight was a parade of Clan
Douglas and Clan Grant pipe bands in
authentic regalia, plus dancing in front of
the theatre. Gathering of the Scots was the
work of Earl Gordon, manager.
. . Joe
Frank J. "Bud" Thomas, who didn't go
along witli the local Hanna-Stearn merger,
joined Milt Mooney's Co-Op organization in
Cleveland as booker two weeks ago .
Bugala, Manos circuit general manager, will
serve as a panelist at MGM Workshop meetings
March 3 at Kansas City and March 9
"Robert KUngensmith." swindler,
at Dallas . . .
panhandler, etc., now jailed in Harrisburg,
IS not this correspondent of the same name,
nor is he related in any way. The swindler
has used the name of Price and Hem-ich and
probably other names.
. . .
. . .
Frank A. Orban jr. of Somerset, who
operates theatres at Hooversville and Cairnbrook
amiounced that he will be a Republican
candidate to succeed himself as
district attorney of Somerset County. We
published this news item months ago
Variety Tent 1 will sponsor a performance
of Mae West and her troupe April 17 in the
Twin Coaches. The dinner and floor show
receipts will go to the club's charity fund,
according to Perry (NSS( Nathan, chairman
Dick Cvetic, a son of Matt i"I Was a
Communist for the FBI") Cvetic, has returned
to the SW circuit fold.
John Glaus, manager of the Leona in
Homestead, has disqualified himself from the
Beau Brummell contest which will come to
a decision the evening of March 14. A number
of merchants are cooperating and Redshaws
men's wear store will outfit the winner.
Homestead Photo Studios will mug him,
etc. The Beau Brummell Oscar winner and
contestants in the Leona Theatre promotion
for the picture will receive cooperation
too from the Daily Messenger. Theme of
the exploitation is "dress up for Easter."
. . . Allied
.
Connie Valentin! of the Allied Artists office
announced her engagement to James
MPTO
California
jr. of 'Vandergrift
plans to remain in its present headquarters
and will not move into the former Hanna
offices as reported (Mi-s. Matthew)
Concar, Paramount exchange switchboard
SAM FINEBERG |
TOM McCLEARY |
JIM ALEXANDER |
84 Van Braam Strc-et ^
PITTSBURGH 19, HA.
Phone Express 1-0777
Movies Are Better Than E»«r - How's Your Equipment? ^..J
operator, is resigning to await birth of a baby
M. Wellman, former area exhibitor,
and now a circuit operator in Ohio, who is
a member of the mixed council of the Greek
archdiocese of America, was here attending
congress of the Sixth diocese, which
the first
covers the tristate area.
Nanty Glo borough council was prepared
February 25 to levy a tax on amusement
devices . . . Pittsbm-gh city council passed a
resolution expressing official appreciation for
the humanitarian acts of the Variety Club
over the years. Council memljers were guests
of the club at a luncheon Wednesday (23)
noon.
Filmrow had a special visitor-booker the
other day when Marsha, 5-year-old daughter
of Mr. and Mi's, V. L. "Doc" Wadkins of
Latrobe, insisted on accompanying her father,
the Manos circuit booker, to the film exchanges
to book cartoon shorts. She recently
recuperated from rheumatic fever . . . Homer
City borough collected $1,717.31 in amusement
Dave Weir, Warner
taxes for 1954 . . . salesman, was absent from duties several
weeks as the result of a traffic accident near
Washington, Pa. The son of May Weir, Warner
exchange booker, Dave, suffered a back
injury when his car skidded on ice and
crashed into a pole and he was confined to
St. John's Hospital here.
. . Visitors
Rudy Navari of the Eastwood Theatre here
was confined in Columbia Hospital, Wilkinsburg,
following a sinus operation. He is now
back on the job at the Penn tow-nship theatre
Kieffer. manager of the SW Enright
Theatre, East Liberty, and his recent bride,
the former Margaret Gardone, have taken up
residence in the Oakland district . . . Max
Bloomberg, former Johnstown area exhibitor,
has been re-elected chairman of the Redevelopment
Authority of Johnstown .
included Buster Crabbe, Bob Wagner and
MGM make-up director William Tuttle.
Denman Theatre, Gerard, has installed a
wide screen and anamorphic lenses . . . Pennsylvania
Rep. James E. Lovett, Westmoreland
County Democratic leader, who alone is responsible
for killing the measure in the last
general as,sembly which would have prohibited
enactment of political subdivision amusement
taxes, introduced a bill in the House which
would amend the state constitution to permit
a graduated income tax. This measure proposes
changing a section of the constitution
which stipulates that all taxes shall be uniform.
(The local amusement taxes are not
uniform. They are arbitrary, confiscatory,
etc., and are responsible for the closing of
many theatres and injuring many other businesses
in hundreds of cities, boroughs and
townships in the Keystone state.)
. .
The Ten-Tones, Bradford High School boy
students, were featured on stage at the Mc-
Kean Theatre, Bradford . The Bill Finkels,
south side exhibitors, were vacationing in
Los Angeles . Ted Manos, circuit executive,
was reported
. .
in Allentown where the Manos
Enterprises is entering into the outdoor theatre
Knute Boyle of Theatre Candy
field . . . Co, who was on Filmrow, reports considerable
interest in the Sweden fully automatic continuous
flow milkshake machine . . . The
RKO exchange projection room screen has
been enlarged . . . WKST-TV, channel 45 at
New Castle, Pa., which has been off the air
for more than a month, proposes to
facilities to Youngstown, Ohio . .
Yeagley is installing a wide screen
morphic lenses at the Liberty The£
fluence.
Harvey Rice, employed by the Hai
several years ago and now an r
stopped to say hello . . . Mary Civiti
had planned to close the Strand
Pitcairn, reconsidered and will conti
ation there as long as possible . .
Ball. 20th-Fox salesman, now is han
of the local city area accounts
,
Bronder of the Grandview Theatre
the Glade, Mount Washington, \
been dark for three years. Bronder
leasing of the Glade does not i
mean he plans to reopen it as a th
Joe Mulone, Cheswick exhibitor
built dozens of wide screen frames
tres in the tristate area, including
. . .
for SW theatres, recently turned
ones for the Strand Theatre, Gal
trict, and the Victor Theatre, N
Francis J. Guehl, U-I manage
gang hosted the February 25 famil
the Variety Club . . . F. D. "Dini
theatre
tive,
booker,
were in
and Ted Manos, cir(
New York on busine
Johnstown was closed for three day
Bert Redfoot, Windber and Bedfc
tor, reports the death of his mo
Elizabeth Redfoot, 91, at San Fra:
had visited with her for a montl
for many years three-nij
.
show at the Cathedral in New Ca:
to 9,000 admissions
. Bud
mer assistant manager of the lot
Theatre who has completed his A
rejoined the SW circuit as mana;
Lyric in Portsmouth, Ohio . . . Tl
vations and installation of a wide
anamorphic lenses.
Charles R. Blatt, who heads the
circuit, here this w-eek, said at least
circuit's outdoor screens will be rem
widened, starting immediately, wi
completed by mid-May. They are
the drive-in units at Altoona, at th
Lawrence Park in Erie, Pa., and at
wood, Lakewood, N. Y., and the St
. . . Attilio Stefanon will succeed 1
Jacob as manager of the Altoom
The latter now is managing the R<
Mintz, former local U
and now a Buena Vista represen
here on business.
Mrs. George C. Shearer died F(
Her husband and son Bob are ope
local film delivery service ... Sic
SW auditor-accountant for a qu
century, will give up his Dormont
move to Nutley, N. J., after Marc
he is going off the circuit payrol
Ehzabeth King of Erie is in line
a-s a state film censor . . . Bill Gra
Artists booker, suffered a vti-us in
several days, as did Bill Zeilor. r
the Harris and Penn theatres.
.\. P. Way's Avenue Theatre. D
remain open, but he is closing
Theatre there except for Wednes(
tion . . . Penn Theatre, Conemaug
duced playing time to Sunday-Mi
Andy Battiston of Filmrow reports
accepted the political appointment
offered to him.

"
A wide voriety of stills ore availoble from the producer and ofher sources on "The Long Gray Line.'
every type of blowup possibility.
The one above, Art No. 6, is exc
READY-MADE CAMPAIGN WAITS
THE LONG GRAY LINE'
DATES
All Army Installations Plus Graduates of West
Point Alerted to Support Columbia Film
Pew screen productions enter releaise
with as an extensive, ready-made promotion
setup awaiting exhibitors as "The
Long Gray Line." Columbia's Cinema-
Scope. Technicolor story of life at the
U. S. Military Academy at West Point.
The U. S. Army, which reaches into about
every community in the nation with its
multitude of camps, recruiting offices, etc.,
has given this film its full endorsement
and notified all field installations and
commands to extend cooperation and assistance
in local showings.
This alone provides every showman
from the largest cities down to many of
the small hamlets ample material for a
full campaign.
BOOK ANGLE IMPORTANT
Additional promotional helps are the
autobiography of Sgt. Marty Maher. on
which the film is based, which opens all
book dealers for tieups; two national
merchandise deals. Lux soap and Kaywoodie
pipes, and the West Point graduate
societies, whose membership totals 10,000.
The picture's star pull is carried by
Tyrone Power and Maureen O'Hara, plus
Robert Pi-ancis, Donald Crisp, Ward
Bond, Betsy Palmer and Phil Carey.
The pressbook contains detailed suggestions
for making full use of the army
and West Point graduate angle, the gist
of which is a gala opening with Army
searchlights, military equipment display,
possibly a parade of troops, and interviews
on radio and T'V with former West
Pointers. Local civic leaders can be asked
to participate in the opening festivities.
Tie-ins suggested are with a blood bank,
sales of U. S. bonds, civilian defense, etc.
Co-star Betsy Palmer's endorsement of
Lux soap in that company's advertising
opens many tie-in possibilities. Scene
stills, posters and credits cards should be
furnished all stores carrying the product.
The same opportunity is offered for the
promotion of Kaywoodie pipes, through
star Tyrone Power's smoking of a Kaywoodie
in many scenes in the picture.
Still No. 29, showing Power using one of
the pipes, will serve for tobacco shop
displays.
Seventeen magazine has presented its
Picture of the Month award to "The Long
Gray Line" and a limited number of onesheet
posters is available for publicizing
the honor on a lobby board. For a free
one-sheet write: Exploitation Dept. Columbia
Pictures, 729 Seventh Ave., New York.
Promotion of Sergeant Maher's 'Bringing
Up the Brass," and its promotion in
book stores could be included in the campaign
on the pictui'e with window displays,
wrap-arounds with credits, a street
bally of an enlarged book, and distribution
of copies to newspaper critics. If
there is another Martin Maher in town,
he can be invited to the opening as a
guest of his namesake. See that townspeople
of Ii-ish descent know the story
is about an Irish couple who met and
married at the Academy.
GRAY LINE IN STREET
If any stores in town sell a brand of
merchandise packaged in gray paper or
a women's apparel or millinery shop is
featuring a graytoned "line," they can be
asked to play up their "Long Gray Line,
with picture credits. With the approval
of the local authorities, the white strip
down the center of the street in front
of the theatre can be painted gray. A
lot of toy stores can-y armies of lead
soldiers, many of them cast as West Point
cadets. See that they are dis
windows or borrow them for
exhibit in the theatre foyer. Pi
the pressbook is a mat conta
figures of six cadets that maj
for cut-out purposes. They are r
in a line-drawing and it is a r
sign, so as many soldiers as de;
be made. These can be blom
mounted around the marquee t<
guards near the cashier booth. :
figures can be spwtted near pes
town. The mat itself, measui
can be reprinted on easily cut
for the small fry who could cc
a contest for the best looking
or regiment of cadets. Order
from National Screen. A color-ii
for imprinting on store bags, laui
boards and in the local paper
ordered as Mat 3-B from the sai
MANY STILLS AVAILABLE
There's a wide variety of stil
picture which may be used for di
motion including beauty shops, m
music stores and automobile age
publicize the local blood bank,
gested earlier, use Still No. P-71.
include the portrait of Tyrol
shouting, a scratchboard drawin
for enlargements. Another set
stills
pictures the Army-Notre Ds
ball game of 1913, when Knuti
beat the Ai-my with the forward
first time it was used in a gai
Art 6, the corps on parade, is
for every type of blow-up possib
reproduced on every poster. Sti]
scenes are also available for a lol
or a proof of the mat may be I
A radio transcription of differe
spot announcements may be orde
the nearest Columbia exchange,
telops for local TV stations may b
from the regular vender. Banners
strips, valances, flags, pennant
selection of American bunting 8
may be had from the vender.
Art Exhibits at Drive-I
Manager Clayton Hickle has i
series of exhibits of paintings
artists at the Starlite Drive-In a
mento.

. The
1 the
: previously
. a
.
runed
inded
and active manlieatre
in Wintei-
1"
the campus of
and in the midst
;t-known culture-
)s. has a deft way
wares to the atpatrons.
r ads. his single
i Papers." motion
Charles Dickens"
listribute a conpage
critical apthe
length and
Dickensian
brought excellent
rt," which opened
e's Day. Gatrell
weeks prior to
graph form, they
)ut by Elva Royer.
i known to thoule.
i publicity standof
a high school
.inner received an
>s on stage at the
I
id stories of the
d on the front
i'spapers and the
larger newspaper,
arby Orlando.
front pages
via pictures and
when
to Cinemascope.
5lay Set
Mayfair
/e array of skin-
; shown to the
ve
deep-sea diver
t in the lobby of
24-SHEET BILLBOARD ON MARQUEE
ADDS REVENUE BY
SELLING CARS
Space Rarely Used by Fort Wayne Jefferson Theatre
Is Rented to Local Motor Car Dealer
When Robert L. Jackson, manager
of the downtown Jefferson
Theatre in Fort Wayne. Ind..
found that too few features were
accompanied by display sheets
large enough for the 24-sheet
billboard over the Jefferson'.s
marquee, he put the billboard to
work selling cars instead of motion
pictures.
After a year of a monthly rental
arrangement with Port Wayne
Motors. Inc.. Jackson is so satisfied
that he wishes the board were a
double-face arcade one that could
be observed by both sides of
pedestrian traffic on the sidewalk.
And Port Wayne Motors find.s
that the space over the Jeferson's
canopy, in the center of downtown,
is a better place to advertise
the merits of the Mercury
than some intersection in the
city's hinterland.
To other exhibitors who are
burdened with an outsize billboard
that is too large for attraction display
matter. Jackson is glad to point out
that their "white elephant" could be converted
into a substantial earner of incremental
revenue. Here is the gist of
Jackson's case for using the vicinity of
the marquee as paid advertising space:
Because of its prominence and the
novelty of attraction changes, the theatre
marquee draws far more pedestrian eye
attention than the average display window.
So the vicinity of the marquee is
feasible space for the advertising of merchandise
other than the theatre's own.
FUi-thermore. the house illumination at
night is an accidental benefit that an
advertiser would have to pay a premium
;=:?•?'='. 'uLuUx.
THI PLEASURE IS ALL TOURS Fli
WHEX rOU ATTEMO THE MOriES tt
CONTINUOUS DAILY FROM I PM
LATE SHOW EVERT SATURflAT :
for if he used a roadside board.
Does the advertising of cars deter from
the "shout" of the Jefferson's own attractions
from its marquee? This hasn't
been the experience of the Jefferson.
Jackson points out that the remodeling
of the Jefferson a year and a half ago
made a tile and stanchion facade above
the marquee that is of no functional value
as far as selling attractions is concerned.
Jackson has one caution for exhibitors
who are interested in setting up display
boards to
rent to advertisers.
"You have to have a front large enough
to accommodate your advertisers and yourself.
Don't put up a 24-sheet billboard
over a very small canopy."
e. New York, for
;lude a variety of
iured by the Voit
igs. a Snorkair
i
norkel Res-qled
by beginners
>
n diving trunks,
spear guns, comgauges.
Ti'emenater
scenes from
)und for the sub-
'Foys'
manufacturer
of
ill feature a porappears
in Paraiction
"The Seven
tradepaper and
campaign. In an
>rs. Sonic points
;a's number one
)er one salesman.
Times magazine,
ers will carry the
Animal Act Enlivens
Valentine Program
Manager Adam G. Goelz must have a
lot of youthful sweethearts in the city of
FYankfort. Ind.. as the result of a Valentine's
Day show he promoted for the Roxy
Theatre, all paid for by a local auto
agency. A trailer called attention to the
event ten days in advance, window cards
were spotted around town and 5.000 heralds
given out at all the schools. As an extra
attraction, a live animal act. consisting
of three lions, performed on the stage, and
autographed photos of the Tom and Jerry
cartoon characters were distributed to all
children. A neighboring bakery provided
free cookies for the hungry. The local
paper publicized the happy affair with a
two-column art break and story.
The total sealing capacity of Japan's 3.743
motion picture theatres showing 35mni films
is 1.900.000 persons.
GOOD SPEAKERS
ar« Driv»-ln Theatre
Insurance
Be safe and be ready
Dofi't get coughr thorr with bad speakers when
opcninq day romes around.
ORDER TODAY!
fn4mt*d ttm will mtan 4eliv«ry >w alwarf •!
epcninf day.
SoM throat)* over 200 daalcrt in U. S., Canada
and Mtiica. Wira or >hen« far pricai.
DRIVE-IN THEATRE MFG. CO. 'i'.T.Z' al^^mT

Some Fresh ideas in Dispiay
LEFT:
Here's an idea Mark Ailing,
Golden Gate at San Francisco,
employed in advance
of "Leagues." It can be
used in many situations.
Just get the building
owner's contest. Note the
banner doesn't block any of
the windows.
RIGHT:
Al Plough of the Stanton in
Philadelphia put up this
shocker type front for the
prison double bill. The
young woman in stripes
also toured the streets.
fll[P-5
m
MM
emaS
Kermit W. Allum, Majestic in Evonsville, Ind., got added
street attention for "Black Tuesday" by mounting a
To overcome the odd-shaped pillars at the front of the Capitol in Brontfor
With devised curved poster boards for a more effective display.
six-foot blowup of Edword Robinson on top of the marquee.
Maurice Druker came up with a hot-tamolc
giveaway for "Vera Cruz" at the Midland
in Kansas City. The rolling kitchen cruised
the streets. No, the tamales were not
imprinted with picture copy.
A manikin in mourning stopped possersby
in Halifax, N. S. Freeman Skinner planted
the display in a store window for "Black
Widow" at the Paramount.
Dal Schuder of the Circle, Indionopoli
left holding the bag in this lobby
Two ushers, their heads properly masK
around town and occasionally staged I
in the lobby.

I Brown
by
1 Shoe Co. TWO "LEAGUES' CONTESTS INVOLVED
ampaign AQUARIUM, SUBMARINE SANDWICHES
npaign has been
Artists with the
Brown shoes to
1 nationwide store
eight solid weeks
.0 reach an esti-
,000 children and
isplays are to be
outlets
tates and Canada.
nt local playdates
10 contest posters,
stills, all of which
uction bulletin on
t out by the shoe
us dealers.
,urins young Nino
It in "Sabaka," is
hibitors and the
ire keyed with the
a National Screen,
newspaper, radio,
c the competition.
Brown shoes and
i" is being beamed
IS for eight conluster
Brown proig,
starring Nino
lewcomer. Scenes
; featured on the
d a minimum of
emphasizing local
)bby displays in-
•omotion, matinee
3e issued through
ly street bally is
le colorful Indian
the co-op support
schools are being
lign with special
achers and educa-
M'alds and contest
out in front of
iters
about Hartford.
plug the showing
.'s Poll. For ex-
. . .
len placed a theop
window which
a Cruz' Ice Cream
; . . .
" Another
el agency window
Vera Cruz
.
" etc.
ce Made
Fabian Theatres
L fruitless search
contacted Jess A.
niture Co. who
land. It was disatre
lobby where
ing contributions
Featured at the
;halice."
One Schine Showman Works With Kresge's,
With Food Shop Near His Theatre
Two clever ideas were used for promoting
"20,000 Leagues Under the Sea a
"
couple of Schine showmen.
George Cameron of the Vernon Theatre,
Mount Vernon. Ohio, tells of an ingenious
window display in Kresge's store consisting
of an aquarium containing four different
colored fish. The tank was divided
in half by a piece of tin with a hole in
il that was scotch-taped until the opening
day of the picture. The idea was to
have the fish swim from one side of the
tank, called Ki-esge's Aquarium, to the
other side. '^O.OOO Leagues Under the Sea,"
and the first ten persons guessing which
colored fish went through the exposed
opening first, won prizes. The contest
drew plenty of entries as well as causing a
lot of local laughs.
Jack Mitchell, manager of the Auburn
iN. Y.I Theatre, read a magazine article
about a new gourmet's delight called "a
Submarine sandwich." got busy with a
local food shop and promoted the idea
of a co-op ad: "The mightiest sandwich
of them all. 'The Submarine,' at Auburn's
one and only 'address of restaurant'
salutes the mightiest motion picture of
them all." A scene mat was run with the
ad and the restaurant presented ten guest
tickets to patrons each day during the
run of the picture. Small cards, good
for a free sandwich, were inserted in popcorn
bags at the theatre. A sign over the
concession stand read. "You win a free
Submarine Sandwich,' etc. etc." Seventy
Something new tor Voncou»cr theatregoers was
inaugurated recently at the Studio Theatre by
Manager Sidney Freeman In co-operation with
Herbert Love of the Skillet, he provided tree
coftee tor everyone in the long line of potrons
waiting to sec the Charlie Chaplin film, "Modern
Times." The coffee wos donated by a nearby cafe.
Another
hungry theatre patrons showed up at
restaurant for their prizes.
the
Evansville "Leagues' Promotion
Centers on Radio and TV
For the opening of "20,000 Leagues
Under the Sea" at the Grand Theatre In
Evansville, Ind., Manager Joe Melcher concentrated
on the film's youth appeal. Film
plugs were spotted before and after the
popular Disneyland TV program on the
local WFIE station for three weeks in
advance. Simultaneously the theatre ran
a screen trailer recommending patrons to
watch the TV show. In addition to these
15 free TV spot announcements, a Walt
Disney representative arrived in town for
an interview session.
Radio disk jockeys plugged the song.
"Whale of a Tale." Tlie local airways
Story Lady played the RCA Kiddy Album
based on the picture and ran a contest
asking. "How many inches in a league?"
The pint-sized mathematicians who were
lucky received Captain Nemo hats and
telescopes.
.\DS .ALERT STUDENTS
Throughout the town 76 counter placards
were displayed via a tie-in with the
distributors of Dell comic books. Students
were alerted through ads placed in all
high .school and college publications and by
the distribution of 5.000 bookmarks plugging
the film adaptation of the Jules
Verne novel.
Besides the usual movie page breaks.
Melcher promoted five special stories in
three newspapers, three art breaks and a
three-column lead story in the Sunday
edition. As a special gimmick reminder.
Captain Nemo hats and telescop>es were
given out to all newspaper, radio and TV
personalities.
II.MR STYLING KITS ISSUED
111 striking for the less vulnerable female
patronage, $500 worth of Robert Curley
hair styling kits were i.ssued each evening
during the run of the film. A local store
arranged a special cosmetic department
display and joined the Robert Curley hair
stylists in a co-op advertisement, a window
display, plus five spot announcements on
WEHT-TV,
To publicize "The Silver Chalice,"
.several art stills of Virginia Mayo were
planted in the newspapers, one of which
announced her new membership in the
DAR. A 30-minute film on the premiere
was featured on WFIE-TV with mention
of the local playdate. Co-op counter displays
were posted in 83 stores and other
outlets selling pocketbook editions of the
Thomas Costain novel and the classified
ad departments of two local new.spapers
ran 234 inches of free co-op advertising.

I
Signed
'
' Wbta
BOXOFFICE
^^:^-£AS?^:?^?;^::S* ^,^'*«>^
NUGGETS
Using a list of industrial leaders supplied
by thie Jacksonville Chamber of Commerce,
Bob Skaggs, manager of the Florida Theatre,
sent night letters like the one below to
50 outstanding businessmen. A good percentage
of the men turned in the letters
as tickets of admission for "Desiree." and
several of them wrote Skaggs letters of
appreciation after they had seen the picture.
The stunt brought a lot of good wordof-mouth
advertising.
YOU ARE RECOGNIZED AS A NAPO-
LEON OF JACKSONVILLE INDUSTRY.
DONT MISS PORTRAYAL MARLON
BRANDO DYNAMIC STAR OF FIFTY-
FOUR AS NAPOLEON MAN OF DESTINY
IN ••DESIREE." 20TH CENTURY-FOX
CINEMASCOPE PRODUCTION INTER-
NATIONALLY ACCLAIMED NOVEL
FLORIDA THEATRE STARTING TODAY.
PRESENT THIS MESSAGE TO DOOR-
MAN. SEE THIS OUTSTANDING AT-
TRACTION AS OUR GUEST.
1 ROBERT SKAGGS
MANAGER FLORIDA THEATRE
For two weeks in advance the Bond store
in the busiest section of Cincinnati carried
a window display of moderately priced
dresses with a large sign, '•Phffft—Out
They Go,^' together with scene stills and
playdate announcement of '•Phffft" at
Manager Ed McGlone's Palace Theatre.
As usual, it's the man that pays. 'William
J. Moclair, managing director of the Roxy
Theatre in New York decided his male
patronage deserved one break, so any
young man accompanied by his sweetheart
coming to view ••The Racers" on
Valentine's Day had to pay but one admission.
As a result of an advertisement placed
in the New York newspapers 15 couples
reported to the Sutton Theatre for a
••Romeo and Juliet" wedding to be held
in the theatre lobby on Valentine's Day.
One very-much-in-love pair were selected
from the group of 30 New Yorkers whose
decision to marry, they claimed, had been
inspired by seeing Shakespeare's tragedy
of young love.
will more than pay for itself in the preparation
of programs, throwaways, small placards,
etc.
A simple but attention-getting gimmick
was used by the Shea Theatres in Newark,
Ohio, for •'The Silver Chalice." It is easily
adaptable for any picture. Small stickers
of colored paper about the size of a 25-
cent piece were imprinted with pictureplaydate
credits and then pasted on the
Quarters in the cashier's change-making
machine, face downward. The patron got
the message some time later when he took
change out of his pocket. It caused a
lot of comment and good word of mouth
publicity.
News Photo on 'Bridges'
Bridgeport, Conn., theatre patrons
were
well alerted to "Six Bridges to Cross" at
the Majestic when star George Nader
stopped by on his way to the world premiere
in Boston. A picture of Manager
Harry A. Rose greeting Nader appeared in
the local newspaper, plus a long blurb in
the Gossip of the Rialto column on the
actor's rise to stardom. A 15-minute person-to-person
interview on radio station
WNAB added interest.
IF WE DIDN'T
HAVE
GOOD THEATRES
iVhat Kind of a Town Would This Be?
LCT-5 GO TO THE MOVIES; Ha« nunr Wil«rloi.-B l» r.flun.U In hivlof food
tint* b>vt rou h«rt Ihit r.mIIUr line* ll. T»»r-«iit> tinaw hIuI th«r wtnL ind Ihcr lot*llt: Thr Ihtiirt 1* an imv«rUnl roi In conmunll)
IHt It eir«t» r»liv.ilon >nd rol«.
Thr obtlout rcU rvrn tt'bcD (ood pra- or In ethrr ]ot>i In Ify irinirt whtrc Ibff
«r*mi »r« oo. loo Ptopl* Itke to «tl a^ir Itirn (o m«l Ihr puhh.
from howt *l l»»«t once or Iwlc* m »*tk, lod ^^^ ttitHirt »tini j. lot of (olfci lo lo»o.
nhfff do th(T fo . , . W lilt moTln of tour... ,^ p,^^,^ oolildt l^» it.d* irti r«oinl.-
lh» public u.nu the bcu In movit rMti- ««l«rioi.-B » (ood mo.if to»-o .nd Ih.t
UlninfM .nd. *• «r MT, If. »11lln« lo piT
Ill'*"8v'.""o«r,'"H' Ih" m.nD°r"o"»J
rot 11 ... « th.T lolino the rc.I Bt lh( ttD«a ,„,o . . . I( ,, didol h»«r |aod DOtI*
An interesting flash A-board for spotting
on I'estaurant tables was devised by City
Manager Eddie Holland for MGM's "Green
Fire" at the Rialto Theatre, Little Rock.
Ark. Part of the printing was done in
black on a letter press, then Holland used
his silk screen to imprint the picture title
on an emerald design background in
brilliant green paint. To add to the card's
effectiveness, green glitter was tossed on
the paint before it dried, and the cafe
lights reflected on it. causing a lot of
comments from the diners. The silk screen
process is simple, easy to operate and many
art stores carry the printing device already
assembled. Just having it handy will
suggest a lot of uses and the apparatus

: a
Service
Builders
;r Max D. Lofton
•re Haute, Indiana
isored
free Satui'-
o of the original
11 with it. The
toons, a feature.
n the way out.
)eginning of a coboomeranged
into
atured for several
Seven merchants
giving away $75
each week. The
nting distributed
;e were admitted
ng them to the
ed free tickets to
lee. A 40x60 lobby
1-
helped publicize
> venture was a
Show held over a
rchants sponsored
nee for their cus-
;aler tieups were
$200 sewing
sewing course, to
in the community,
coins in expired
rs for some time
Much Better Off
ERt JUST A

i
BOXOFFICE
6AR0ME1

1 production
VIEWS THE PRODUCTION CENTER
Hollvwood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager/
kers' Suit
did Soon
the lengthy trial
li
no decision is exi
in the $2,500,000
filed in superior
y eight independking
organizations
harging the latter
trical bookings on
ig the films were
leir motion picture
yed out.
ore Judge John J.
troduction of more
lintiffs are Equity
jck Schwarz Proait
Pictures. Orbit
and David Kessler;
apeake Industries,
on-Classics, Eagle
ictures for Televilade
originally for
en over by Eagle
Artist.s—are Headd
Valley, Shed No
?ide. Ryder. Ride.
Fighting Redhead
Prizefighter.
jdriguez
Beast'
jssour studios and
;an film company,
1 the English and
;our's "The Beast
% lensed in Mexico
Madison and Pa-
In addi-
Ismael Rodriguez
ng roles.
credit.
ease the English
Crawford
awford is the wln-
:ess Photographers
:n Shutter Award,
>r her "unfailing
with the lensmen
tion'
Widmark has been
senberg to produce
3lor frontier drama
next
)riginal by Prank
torden Chase.
^'^?°'Y ^ued by Douglas
ror lour Cancellation
HOLLYWOOD—Charging defamation and
injurious falsehood, actor Paul Douglas filed
a $1,000,000 .superior court action against
Paul Gregory, stage and screen producer,
and Gregory A.ssociates. The action stemmed
from Gregory's recent cancellation of the
national tour of "The Caine Mutiny Court-
Martial."
Douglas contends that in closing the tour,
in which he enacted the role of Queeg, Gregory
was seeking to "escape his responsibilities"
to the play's cast because of his "dissatisfaction
with financial returns." and that the
latter "falsely and maliciously" claimed he
was forced to close because of anti-Southern
remarks attributed to Douglas in a purported
newspaper interview in Greensboro, N. C.
Many Filmiles Aiiend
Home for Aged Ball
HOLLYWOOD—Industry celebrities were
plentifully represented Sunday i20) at the
26th annual charity ball staged at the Biltmore
Bowl by the junior auxiliary of the
Jewish pome for the Aged. Louis B. Mayer
was host of the evening, Zsa Zsa Gabor
was the official hostess and George Murphy
one of the emcees. Other participants included
Mary Pickford and Buddy Rogers.
Mi's. Harry Warner, Jack Cummings. Auxiliary
Pi-esident Ida Mayer Cummings, Joe
Pasternak, Georgie StoU, Mane Wilson,
Margaret O'Brien. Diana Lynn, Mala Powers,
Audrey Totter, Marie Windsor and Angela
Lansbury.
The $90,000 mark has been reached in
the fund-raising drive being spurred by the
motion picture division for the Cedars of
Lebanon hospital's expan.sion project. Such
was reported by Dore Schary, MGM studio
head and film industry chairman of the
campaign.
« • «
Under consideration for some time, the
idea of year-around .solicitation in the film
industry by the Permanent Charities committee
has been scheduled for adoption.
Ralph Clare. 1955 campaign chairman, explained
the plan is being put into effect
because new personnel is entering the film
trade every month and the employment of
hundreds of others fluctuates to such an
extent that a 12-month basis for charity
effort is the only feasible procedure.
As of now, the 1955 campaign total Is
20,914 subscriptions worth $1,056,159. or 84.5
per cent of the goal of $1550,000.
WGA Kudos to Be Made
At Dinner Dance
HOLLYWOOD- Tile SKO sign ha.s been
dusted off for the seventh annual awards
dinner dance to be staged Monday (28i at
'^t'
fetJ^
^
r?,^«
- - = X s- £.i.t
^ _ ^ • » *
Scenarists I.sobel Dawn, left, and
Catherine Tumey, respectively ticket
chairman and chairman of hostesses,
check over the plans for the Monday (28)
seventh annual awards dinner dance to
be given by screen writers at the Moulin
Kouge In Hollywood.
the Moulin Rouge by the screen writers
branch of Writers Guild of America. West.
Wimiing candidates in the fields of comedy,
drama and musical scrivening will be announced.
Additionally, the Laurel Achievement
award will be presented to the scripter
chosen as having "advanced the literature of
the motion picture" and has made "outstanding
contributions both to his industry
and profession." Dudley Nichols was last
year's winner.
Dr. FYank Baxter. Univ. of Southern California
professor and Shakespearean commentator
on TV. will be the principal speaker
and Jimmy Durante will be master of ceremonies.
Ivan Goff is general chairman in
charge of arrangements. Entertainment will
Include a .show produced by Don McGulre
and written by Herbert Baker. I. A. L.
Diamond. Edmund Hartmann. F. Hugh Herbert.
Jack Rose and Melville Shavelson.
The number of entertainment films shown
in Japan in 1953 totaled 497.

!
STUDIO PERSONNELITIES
reporter in "Illegal," courtroom dro
Edward G. Robinson, which is being p
directed, respectively, by Frank Rosenbei
Allen. The role of a superior court iu
JOSEPH HAMILTON.
Barnstormers
Columbia
Four players from the cost of "The Long Gray
Line" have emborked on personal appearance tours
in connection with the picture's play dotes. Hitting
such key spots as Boston, Chicago, Omaha, Philadelphia,
Memphis, New Orleans, Son Froncisco, Detroit
and Cleveland on individual junkets are ROBERT
FRANCIS, PHIL CAREY, HARRY CAREY JR.
LESLIE.
and BILL
Metro-Goldwyn-MaYer
ANN MILLER planed out for New York to begin a
personal appearance tour on behalf of "Hit the Deck/
Warner Bros.
ELROY HIRSCH completed a ] 7-day personal appearance
tour of 17 key cities plugging "Unchained,"
the Hall Bortlett production in which he has the
mole starring role.
Blurbers
Columbia
To coordinate publicity and exploitation on the
company's European-mode product, WALTER SHEN-
SON has been transferred from the studio blurbery to
London. Meantime, added to the local staff os liaison
for eastern exploitation-advertising departments was
ROBERT JOSEPH, who resigned as publicity director
of Kling studios to take the post.
Briefies
Universal- International
Producer-director Will Cowan has set a March 1
starting date on o Technicolor-CinemaScope musical
feoturette to star Not "King" Cole.
Cleffers
RKO Radio
The Benedict Bogeous production, "Pearl of the
South Pacific," will be scored by LOUIS FORBES.
20th Century-Fox
The Edward L. Alperson production, "The Mognificent
Matador,' is being scored by RAUL LAVISTA,
Mexican composer.
Loanouts
Independent
Borrowed from Paramount, MARLA ENGLISH and
LARRY PENNELL will star in Gravis Productions'
"Hell's Horizon," on which camera work begins next
month. Wroy Davis is the producer and Tom Gries
will direct.
United Artists
Producer Samuel Goldwyn jr. borrowed KAREN
SHARPE from Wayne-Fellows' Bat)ac Productions for
a top role in the Robert Mitchum starrer, "Thr
Deadly Peocemaker."
HELP
yourself to
better times
MAIL THIS
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Theatre
St. Address
Town
Name
Position
Stote
Meggers
United Artists
Bryna Productions, headed by Kirk Douglos, signed
ANDRE DE TOTH to direct "The Indion Fighter," a
Douglas starrer which will go before the cameras
in April.
Universal-International
Tagged to direct the Technicolor galloper, "Fort
Starvotion," wos JOHN STURGES. Starring Richard
Widmark, the Aaron Rosenberg production will roll
next month.
Options
Columbia
BARRY SULLIVAN has been cast as Joan Crowford's
husband in "The Queen Bee," picturization of
the Edna Lee novel, which Ranald MacDougall will
direct from his own script. Other topliners ore Brian
Keith and Betsy Palmer.
Producers Irving Allen and A. R. Broccoli of Warwick
Productions signed TREVOR HOWARD, British
actor, to star with Jose Ferrer in the CinemoScope-
Technicolor entry, "Cockleshell Heroes." With Ferrer
also to direct, the World War II drama will be mode
on location in Europe.
•
Metro-Goldwyn-Mayer
British octor ROGER MOORE has been assigned the
romantic lead opposite Lana Turner in the Edwin H.
Knopf production, "Dionne."
Drawing a character lead in the Henry Bermon production,
"The Bar Sinister," was EDMUND GWENN.
With Herman Hoffman megging, the cast olso includes
Jeff Richards and J or ma Lewis.
WALTER PIDGEON and ANNE FRANCIS were assigned
the stellar roles in "Forbidden Planet," sciencefiction
drama soon to go before the comeras as a
Nicholas Nayfack production. Fred Wilcox will direct.
Paramount
Producer Hal Wallis signed EVA GABOR for a featured
role in the Dean Martin-Jerry Lewis starring
comedy, "Artists and Models," being piloted by Frank
Tashlin.
RKO Radio
LISA MONTELL was booked for a featured lead in
the Benedict Bogeaus production, "Pearl of the South
Pacific." In Superscope and Technicolor, with Allan
Dwon directing, the romantic drama stars Virginia
Mayo and Dennis Morgan.
King Brothers Productions signed MICHEL RAY,
Swiss moppet, for the leading juvenile role in "The
Boy and the Bull," which is being lensed m Mexico
with Irving Rapper as the director.
Republic
BEN COOPER drew a top role in Producer-director
Frank Lloyd's "The Texas Legionnaires," in which
Sterling Hoyden, Richard Carlson and Anna Maria
Alberghetti hove the starring spots.
20th Century-Fox
New York stage actor E. G. MARSHALL was signed
for "The Left Hand of God," starring Humphrey
Bogart and Gene Tierney, and to be directed by
Edward Dmytryk for producer Buddy Adler.
JEFFREY HUNTER landed a top role in "Seven
Cities of Gold," adventure drama to be produced In
Mexico by Robert Webb and Barbara McLean. Also
in starring spots ore Michael Rennie, Richard Egon
and Rita Moreno.
Universal-International
Starlet PAT CROWLEY was booked for a key role
in the Barbara Stanwyck-Fred MacMurray-Joan Bennett
vehicle, "There's Always Tomorrow," which
Douglas Sirk is piloting for producer Ross Hunter.
Former child actress GIGI PERREAU will return to
the screen as a young lady with a featured role.
Booked were JANE DARWELL and JUDY NUGENT.
WILLIAM GARGAN was added to the featured cast
of "The Rawhide Years." Cast as a heavy was
PETER VAN EYCK. Booked for the Ti-chmcolor western
starring Tony Curtis, was WILLIAM DEMAREST.
Rudolph Mote is megging for producer Stanley Rubin.
JEFF CHANDLER will hove the top starring ossignment
in "Away AM Boats," CinemaScope-Technicolor
picturization of the World War II novel by Kenneth
Dodson, which Howard Christie will produce.
LEIGH SNOWDEN, video actress recently signed to
term pact, joined the cast of "Francis Joins the
Navy." Contractee MYRNA HANSEN joined Donald
O'Connor and Martha Hyer in the cost of the Stanley
Rubin production, which Arthur Rubin is directing.
Set for a comedy spot was JIM BACKUS. CLINT
EASTWOOD, recently signed to a term ticket, drew
a role in the picture.
Warner Bros.
OLIVE CAREY, character actress and widow of the
late Harry Carey, was signed for "Jogged Edge,'
Cinemascope action drama being directed by Stuart
Heisler with Jock Palance and Shelley Winters in the
top roles. Willis Goldbeck is the producer. A cost
addition was RALPH MOODY.
'^^tnnp nrfnr RORFRT Fl I FM*;TF1N wn.: rn«t «« rt
Scripters
Metro-Goldwyn-Maye
Marking the beginning of his I9th y.
studio, scenarist WILLIAM LUDWIG hi
new term controct,
20th Century-Fox
Novelist and screen writer JOSEPH PE*
signed to a long-term contract, his first
'Seven Cities of Gold," action drama s
ard Egon, Michael Rennie, Cameron Mitc
Moreno. It will be produced by Rober
Barbara McLean and megged by the forr
A polish job on the screenplay of "Tl-
IS being done by SYDNEY BOEHM. T
Gable and Jane Russell, the outdoor
will be megged by Rooul Walsh.
c
WILLIAM INGE checked in to begin di
screenplay for "Bus Stop," from his legi
vehicle, which is due for on eorly Broad
United Artists
The Hecht-Lancoster orgonizotion
O'BRIEN to develop "Trapeze," based oi
Max Cotto, which Carol Reed will dire
Lancaster and Gina Lollobrigido in the
Story Buys
Columbia
'
Purchased from Poramount was Bot'
an original by Barry Tnvers, which will
by Bryon Foy from a script being prepo.
Kenyon. It deals with the U.S.S- Fronklii
that was bombed off the coast of Japan
Screen rights to the autobiography of
silent-screen star, were purchased ond a
titled "The Great Vampire," will be pr
musical comedy by Fred Kohlmar.
Independent
Producer-director Kurt Neumann acqui
to "Her Highness Dances a Waltz," on
Leo Ascher, first filmed in Germany in
monn plans to make it here with Joho
the femme star.
Metro-Goldwyn-Mayt
"All Our Tomorrows," a romantic dro
Wheelwright, was purchased as a storrir
James Cagney and Helen Hayes.
20th
Century-Fox
"Shental," o best-selling novel by the F
Guy des Cars, was added to the stu
stockpile.
United Artists
Bryna Productions, independent unit
actor Kirk Douglas, acquired "The Allis
an original screenplay by R. Wright Ca
starring vehicle for Douglas. The yarn
Confederate soldiers who attempted to f(
empire in the west after the Civil War.
"Elephant Bill," by Lt. Col. J. H. V
acquired by the Hecht-Lancoster org<
filming on locotion in Burma this fall. T
book deals with an elephant herder en
British lumber firm in Ceylon.
Technically
Columbia
CHARLES LANG will
MOORE the assistant director on "The
bo the comeromor
Paramount
JOHN COONAN will function as ossi!
on "Anything Goes."
RKO Radio
Signed to direct the second unit on tt
production, "The Boy and the Bull,
HARLAN.
20th Century-Fox
Choreographer PAUL GODKIN is stagii
numbers in "How to Be Very, Very PopL
"The Left Hond of God" will be pho
FRANZ PLANER.
United Artists
Crown Productions set MAURIE SUEJ
tion manoger on "The Killer Is Loose."
Chcmges
RKO Radio
"Block Pearls" to PEARL OF THE SOU
Title
Republic
"Mon Frnm Tovns" tn THF ROAD TO DB

—
—
ft
eeting
eld
lursday (24i at. the
the semi-annual
lembers of Ascap
Drk for the event
ient; George Hoff-
Bourne, treasurer,
in of the executive
hairman of Ascap
ical 776. re-elected
for another term,
ween Gene Fowler
f will be scheduled
e pair will emerge
for vice-president.
Joseph, secretary;
;r; Ving Hershon,
the guest of honor
the special aw-ards
1 24 by the Ameri-
) affair, scheduled
1, will honor ACE
ademy Awards and
kudos. In charge
irge Amy, Roland
[heads'
Film
ir producing "Genn
original by Anita
y and then tranfere
announced by
turn from Europe,
ith Robert Bassler
produced "Gentle-
Tie latter, starring
rain, was filmed in
irtists release,
iduced as a stage
'e Action
Authority, clearirances
on charity
leeting March 1 to
ve action will be
ians who partici-
;film shown by the
thout receiving a
rt to Heart," was
) stations through-
Jtarted
1 221 when the
ate Senator Rich-
;, groundbreaking
day
nched it^ $1,000,000
Dennis Morgan is
Irive, with a com-
:rawford. Lindsley
igers, Tex Williams,
Seaton.
:ts
Awards
al director of the
ards presentations.
:0 Pantages Theaist
Jean Negulesco.
KGARDLESS of how carpuig the cril-
Ij
"^ icism of the venture— its modus operandi,
liaison and outcome—the recently
telecast nominations clambake of the
Academy of Motion Picture Art-s and Sciences,
and the designations thereof, serve at least
one useful purpose: They accord space-filling
fodder for Hollywood railbirds and will continue
to do .so until Oscar takes his annual
big bow late in March.
And why not? After all, startling news
even gossip and .scandal—seems hard to come
by these days. So that this department shall
be no exception, witne.ss:
First, an unpardonable w'e-told-you-so
note. Two w-eeks ago, this space predicted
that the televising of the nominations, most
especially the method and time concerned,
might not generate shouts of joy among the
nation's newspaper editors, or command from
their respective publications the attention
and space of former years. Sure enough, the
TV tube.s hadn't been given a chance to cool
off before the city editors of the four Los
Angeles metropolitan dailies had squawked
long and loud to Academy executives and
publicity representatives about how- the
fourth-estaters were allegedly given step-child
treatment while the red carpet was being unrolled
for the ubiquitous video cameras. A
recent meeting between the journalists and
Academicians to air the situation is. reportedly,
to be followed by another one at which
ways and means of seeing that the press gets
a better break, come O.scar time, will be explored.
Still undetermined is the provocative question
as to how much, if any, influence intensive
advertising and publicity on behalf of
contending pictures, players and creative
geniuses might have on the nominating votes.
Two organizations, namely Paramount, and
Universal-International, beat the drums
loudly in such pre-nominations activities. In
both cases—most especially Paramount—it
seems to have helped. On the other hand,
Columbia, ostensibly completely indifferent
to whom or what was to be selected as candidates;,
garnered— via "On the Waterfront" and
"The Caine Mutiny"—more places on the
Oscar ballots than any other one studio.
Then there Is the matter of choices for
the Best Cinematography in color. Of the
five features established as the finalists, four
were photographed in Cinemascope. 'While
this is an obvious, glowing tribute to that
widely touted technique, it poses the question
as to whether or not it is fair to the lensers
who worked in colors but—through frontoffice
decisions and or budgetary limitations
—were limited to old. conventional equipment.
The cinematographers themselves have little
or no voice in determining through which
photographic method a given a-ssignment Is
to be accomplished. Judging the comparative
merits of their art and skill under such
mixed conditions is like staging a marksmanship
contest in which some entrants are
armed with BE guns and others with highpowered
rifles. Until the time when the innovational
camera systems are more universally
utilized, it •would appear more equitable
if Best Cinematography i
colon were split
into two classifications—old methods and
new.
Not to be ignored in considering the multitudinous
symposia that will probe Oscar's
brassy innards between now and Academy
Awards night are the handicappers who'll devote
columns of space to prognosticating the
winners. What's more, in most cases the selections
will be within spittin' distance of
100 per cent correct. Which isn't surprising
when consideration is given Cinemania's and
the Academy's past performances, as well as
the numerous kudos-bestowing gestures that
this year, as always, precede the Oscar sweepstakes.
The same observers, esperially those- with
a penchant for statistics, might find further
use for their spare moments in attemptin^^ to
determine how many persons Richard C'onte
killed in one day. .Mlied .Artists' "The Big
Combo" and Warner Bros." "New York Confidential,"
with Conte portraying a triggerhappy
mobster in both features, were unfurled
on the same day for the edification of
tradepress film appraisers.
The catch-as-catch-can space-snatching
firm of Gross-Simpson can reach as far as
anyone for a line of type. In the interest
and the term is loosely used—of its client,
cowpoke actor Rex Allen, comes a mechanical
mess describing a "musical aid to safer
driving" which Allen is allegedly developing
two combinations of notes that can be blown
on an automobile horn, one to indicate
"Please" and the .second denoting "Okay."
If this doesn't make the average driver
land editor) blow his top. nothing will.
Widely publicized—which probably was the
underlviMK motivation in tiie first place—was
the news that Cecil B. DclMille has been consulted
by the air force to lend his assistance
to the designing of student uniforms for the
new air force academy.
Them air cadets are gonna look a bit silly
walking around in bathtubs.
Teet Carle's Paramount praisers apparently
are longer on enthusiasm than arithmetic.
A stratospheric handout informs that through
a tieup with the Produce Packaging Ass'n.
which controls the production and distribution
of packaged tomatoes in the U. S.. starlet
Mary Murphy has been crowned "Tomato
Glamour Queen of 1955," and that the PPA
will advertise the fact by distributing 500.-
000.000 Mary Murphy folders to the public
this year.
Which figures to approximately three
folders each for every man, woman and child
in the.se United States—and that's a lot of
coverage for any tomato.

'Without Star' Debut
In Quaker City 15lh
HOLLYWOOD—With topliner Kirk E>ouglas
in attendance, U-I's Technicolor western.
"Man Without a Star." will be world-premiered
March 15 at the Goldman Theatre in
Philadelphia. It will be the first stop for
Douglas on a seven-city tour in connection
with openings of the Aaron Rosenberg production,
which was directed by King Vidor
and co-stars Jeanne Crain and Claire Trevor.
On the Douglas itinerary, in addition to
Philadelphia, are Washington. Pittsburgh.
Albany. Buffalo. Detroit and New York.
Meantime, another U-I personality. Rock
Hudson, planed in from Chicago after appearing
at the world premiere of "Captain
Lightfoot." the Technicolor-CinemaScope
entry in which he shares the stellar honor.-;
with Barbara Rush.
The Pennsylvania Dutch community of
Lancaster will be the site of the April 1
world premiere of 20th-Fox's Buddy Adler
production. "Violent Saturday." in which the
leading characters are of Amish origin.
Megged by Richard Fleischer. "Saturday"
stars Victor Mature, Richard Egan and
Stephen McNally.
* * *
Allied Artists' British-made Technicolor
comedy, "Tonight's the Night," will open
locally March 9 at the Orpheum and Picwood
theatres and six drive-ins, the Century,
Rosecrans. El Monte, Van Nuys, Orange and
San Pedro. The film stars David Niven.
Yvonne De Carlo and Barry Fitzgerald.
Thomas production for Paramount, "Run for
Cover," in which Cagney stars with Viveca
Lindfors and John Derek. He will open his
junket in New York and work his way west
through major cities.
Virginia Higgins Upped
HOLLYWOOD—Virginia Higgins has been
named casting director at Allied Artists. She
had served as assistant to Fred Messenger
and later for his successor. Billy Selwyn, who
recently resigned.
Sherman to Do 'Washington'
HOLLYWOOD — Producer-Director
James Cagney Slates
First Cross-Country Tour
HOLLYWOOD—Beginning early in April.
James Cagney will undertake his first crosscountry
publicity tour, plugging the Pine-
Vincent
Sherman has added "George Washington,"
a film biography, to his forthcoming
schedule.
AWARD-WINNING TEAM — Phoebe
and Henry Ephron, husband and wife
and one of the trade's top-rated scrivening
teams, pose here with the BOX-
OFFICE Blue Ribbon Award with which
they were presented when the National
Screen Council voted 20th-Fox's "There's
No Business Like Show Business" the
"best picture of the month for the whole
family" to go into distribution in January.
The Ephrons scripted the Cinema-
Scope musical, which was produced by
Sol C. Siegel and megged by Walter Lang,
Ephron recently was given a long-term
ticket as a 20th-Fox producer-writer,
while Mrs. Ephron is under contract to
the studio as a scripter.
West: Charles M. Reagan. MGM vice-president
in charge of distribution, and Si Seadler.
national advertising manager, came in from
Gotham to gander newly completed product
and discuss sales and exploitation campaigns.
« « *
South; Director Louis King and his assistant
Henry Hartman planed out for Guatemala
to join Robert L. Lippert jr.. producer
of "Charge of the Rurales." which will get
the green light there early next month. It's
for Lippert Pictures release.
* * «
East: George Stevens left for San Antonio
to finalize arrangements for location filming
on "Giant." the Edna Ferber story, which
he will produce and direct in association with
Henry Ginsberg for Warner release.
* • *
West: David O. Selznick returned from an
extended stay in New York to begin preproduction
work on two as-yet-untitled features
which he will make for MGM release.
* * *
West: Al Lichtman. 20th-Pox sales chief,
came in from Gotham for studio huddles on
upcoming releases.
* * *
West: E. S. Gregg, president of Westrex,
checked in for conferences with members of
the company's Hollywood .staff.
* *
West: William B. Zoellner, MGM short
.subjects sales manager, came in from his
New York headquarters to confer with Fred
Quimby. head of the studio's shorts department
and cartoon producer, concerning distribution
and sales plans on the briefie product
for the 1955-56 season.
"
Great Benefits Sei
In Nominations or
HOLL"YWOOD—Although from
point of critical acclaim the r
first—telecasting of the Academy
Picture Arts and Sciences' nomu
annual Oscars was the target of
verse comment, it resulted in s
benefits for the industry, in the
Charles Brackett. Academy presic
Brackett declared a Trendex sm
sis of the telecast showed conclu
there was a tremendous increase ii
ing audience as the show prog
claimed the affair proved the bigg(
buildup ever accorded the nomina
a far-flung impact on the public.
"We feel." added Brackett. "thj
fidence in the showmanship value
the nominations for awards on the
first time has been justified . . .
we are aware that there has bee
of the nominations show forma
accept this criticism as a healthy
Stewart and Day Sig
In Hitchcock Thriller
HOLL'YWOOD-Alfred Hitchc(
James Stewart and Doris Day to
next producer-director chore for
:
"The Man Who Knew Too Much,"
thriller which will go before the
cameras in May. It is based on
of the same title which Hitchcoc
England in the mid-'30s.
To Film 'Man in Stre
HOLL'YWOOD-Actor Anthony
producer-director-writer Maxwell
formed a partnership to make "1
the Street," an original by Quinn.
star him. his wife Katherine D
their son Duncan. No release
date has been set. Quinn and
presently associated as star and d
spectively, of the Edward Small
for United Artists. "The Brass Rii
'Underwater!' Wins
HOLL'YWOOD— Underwater !
Russell starrer produced by RKO
been awarded a certificate of m
three-star rating by the Southern
Motion Picture Council. Harry Ta
producer, accepted the award for
at a Monday (21) luncheon.
UI's'Sex'toBeinC'S
HOLLYWOOD — Universal - In
has decided to apply CinemaSco]
raphy to its upcoming Technicol(
"Tlie Second Greatest Sex." whic
Jeanne Crain, George Nader and
THEATRE OPPORTUNIH
Only theatre in county seat payroll town of I
tion. tjroe coacrete building with rentals. St
Booth operator's dream. CinemaScopt and
sound. $30,000 dovsm handles real estate and
WRITE FOR LIST.
THEATRE
EXCHANGE
5724 S. E. Monroo St. Portlond
Phones EVergreen 1-7100 — M

. . Charles
. .
. . . George
. . Weather
( Tickets
ar-Old
5t of nearly $1,000
s stolen Saturday
eatre has been reolice
juvenile offiolen
by a 10-yearm
in the theatre,
ito the room to use
tickets on a table,
of the theft in
nbered seeing his
lets. Ness said the
f the tickets and
•ds of them which
The rest were reboy
in the vicinity
hool and have not
was reprimanded
i then released to
an.
Novo Theatre, a
Mann circuit manias
been equipped
g to Lloyd Lamb,
lain. Heaton Ran-
Supply and Leroy
list for the Redhe
installation of
LOS ANGELES
A fter many years of operation. Stanley Steck
has decided to close his Adams Theatre,
neighborhood house in the West Adams district.
He has no plans for reopening in the
The Knoll Theatre,
foreseeable future . . .
operated for the past several years by the
Harold Aaron estate, has been sold to Charles
Tobox . Danz of the Sterling
Theatre Corp. in Seattle came in for huddles
with Matt Appleman. manager of Sterling's
two local drive-ins, the Hastings and La
Mirada.
Plenty of Filmrow visitors were noted, includins
Jack Van Lear of the Paramount circuit
in Phoenix: Glenn Harper and son Jim,
in from Corona: Steve Chorack, operator of
the Puente in Puente; Al Stetson, West Coast
Theatre, San Bernardino, and Mel Brown of
the Twin-Vue Drive-In near Gardena .
Back from a junket to Salt Lake City was
Morrie Abrahams, Columbia exploiteer.
Tony .^rnone is the new advertising-publicity-exploitation
man for the RKO Pantages
and Hillstreet theatres. He succeeds Eddie
Meek, who resigned recently after 14 years
in the sp:)t to join Walt Disney's Disneyland
organization in a publicity capacity . . . Henry
Herbel. Warner western division manager,
was downed by a heart attack but, after hospitalization,
is showing considerable improvement
. . . A. L. Geyer has sold hLs Peoria
Theatre in Peoria, Ariz., to Estelle Stahl.
Filmrow representatives at the recent annual
Catholic communion breakfast at the
Palladium were Joe Zangrilli, Warner booker,
and Bill Wall, 20th-Pox salesman . . . Back
on the job as booker and clerk, respectively,
at Warners were Milt F^-ankel and Gaby
Kent, both of whom were victims of the virus
Tripp, Warner salesman, re^
turned from a business jaunt lo San Diego.
Pete Bayes of Paramount flew in from
Denver to set up a special .screening of "The
Country Girl" . both helped
and hurt grosses in downtown theatres this
past week. Severe blizzards cut audiences on
some days but after the weather cleared the
business was better than ever because of
such films as "The Bridges at Toko-Rl,"
"The Long Gray Line," and 'The Par Country."
U-I to Build in LA
LOS ANGELES— U-I has broken ground at
20th street and Vermont avenue for a new,
modern branch office, located across the
street from its present headquarters.
rigsWei^^>"^ISli-^A# -^

. . Joe
. . Ernie
. . Dick
. . . Barbara
. . . Ralph
SALT LAKE C
|M[amie Peters Call, who opei
Capitol Theatre in Brigham
her husband, has written a new n
Song of the Trumpet." This is t
novel to t>e published by the sch(
housewife, mother of 10 and thea
Rush is scheduled for
appearance visit in Salt Lake on
her new picture, "Captain Light!
rangements for the visit have b
by Mike Vogel of U-I.
"BROTHERHOOD" LEADERS—Representatives of some 600 independent and
circuit theatres and film distributors in southern California, Arizona and southern
Nevada participated in the annual observance of Brotherliood Week, which got under
way Tuesday (22). The photo was taken during a planning conference held in the
Los Angeles office of Edwin F. Zabel (seat«d), general manager of the Fox West
Coast circuit and exhibitor co-chairman of the obsert'ance in this area. With him.
from left: Evert Cummings, exhibitor co-chairman; Jim Velde, representing William
J. Heineman, national film industry chairman; the Very Rev. Leonidas C. Contos,
dean of St. Sophia Greek Orthodox Cathedral; Dr. William Lindsay Young, NCCJ
executive director; Sherrill C. Corwin, president of Metropolitan Theatres; M. Spencer
Leve, a.ssistant to Zabel, and Morris Sudmin, distributor chairman.
SEATTLE
T>rive-lns are starting to reopen, a sure
sign of spring! United Theatres opened
three of its airers Friday (18), the Duwamish.
the Aurora and the Midway . Henderson
of the Rialto Theatre in Albany,
The Skyline
Ore., was here on business . . .
Drive-In at Richland, a 750-car installation.
has been acquired by Midstate Amusement
Co., Walla Walla.
Curtis Nagel, with his color film, "Portrait
of Paris," played at the Palomar Wednesday
through Saturday (23-26) as part of the
World Cavalcade series.
. . . Mrs.
.
Northwest Releasing has acquired the
western Canada rights for "Karamoja" and
"Half-Way to Hell" . Lilquist, Poulsbo
exhibitor, returned from Honolulu
Rex Hevel was in from Tekoa, Ida., checking
on equipment for the installation of Cinema-
Scope in her Empire Theatre, which she is
planning to reopen Thompson.
Port Townsend, was on the Row, as well
as were E. C. Rettkowski from the Alki in
Wilbur; Alt>ert Fernandez, Clallam Bay; Ed
Metzger, Varsity Drive-In, on the Moscow-
Pullman highway, and Mr. and Mrs. Robert
Hagman of the lone Theatre, Metaline Falls,
who will be opening with Cinemascope
March 1.
Because of the large salaries of stars in
Japan less is paid for stories in that country
than in the United States.
. fipecl
Quality ind Speed
When roui^ your Special
LER
SEHVICEOO.
Ill H.J< Slf««|,
Fruita. Colo., C of C Pays
Tribute to the Walkers
FRUITA. COLO.—Bob and Melba Walker,
owners of the local Uintah Theatre, were recently
tendered recognition for their part
in the business life of the community when
the Chamber of Commerce decided to sponsor
a "salute to movies." Shortly after the
business group made its decision, the Fruita
Times explained the recognition in the following
editorial:
The Fruita Chamber of Commerce decided
to sponsor a "Salute to Movies" at
their January meeting. You may ask.
why a salute to movies?
The reason we salute movies is because
it was pointed out that movies and the
local theatre play an important part in
the commercial life of a community. Research
shows that when a small-town
theatre is forced to close its doors, business
drops off in that community anywhere
from 20 per cent on up.
There is another reason we in Fruita
are interested in a salute to movies. Bob
and Melba Walker have been community
builders since the day of their arrival
some 12 years ago.
Bob has been active in raising funds
for any number of projects and was head
of the Harvest Carnival during the days
it was raising funds for the hospital.
When there is civic promotion to he
accomplished, people naturally turn to
Bob. In addition to this he has made a
name for himself and Fruita by his regular
contributions to the movie and theatre
industry trade magazines—.soon he
will represent small-town theatre owners
at a convention in Richmond, Va. He
will bring credit and publicity to Fruita
on the tour.
So, in a way, our "Salute to Movies"
takes on a particular significance as a
salute to Bob and Melba Walker.
Matt Knighton directed arrange
a spectacular opening at the Lyri
of "The Long Gray Line." Among
the audience were five graduate;
Point, now living or stationed at
Pollock of United Artii
to arrange for the premiere at
Theatre of "Sabaka."
Shirl Thayne. sale.sman for U-I,
Ralph Trathen ar
hospital . . .
Jelesnik pooled talents for a two-h<
show on the stage of the Hollada
The stage program will be in conne
the regular film bill. Part of it will
on Jelesnik's half-hour video frol
Joseph Lawrence Theatres has
opei-ating with the Salt Lake Coun
office in a safety driving campaii
paying off. Whenever a partieulai
courteous driver comes under the
highway officers of the sheriff, he
given a "Safe-Driving Ticket." 1
size ducat entitles the safe driver
ticket to any Joseph Lawrence 1
Salt Lake— Villa, Uptown, Rialto,
or Murray.
PORTLAN
IJarry Lewis of National Scree
served as Brotherhood Week
for the theatre industry here . . .
. . .
Kxploiteers
of Alexander Film Co. and wife
vacation trip to San Pi-ancisco.
and Las Vegas
included Walter Hoffman, working
Country Girl" which opened at
mount; Earl Keate of United A
Sam Siegel of Columbia.
Russ Brown, Oregon district m
Evergreen, was still in Los Angelf
on National Theatre's house org!
man. Oscar Nyberg is handling
Nyberg is manager of the Fox.
Martin M. Foster, Guild Theatre
and Harry Glickman, All-Star A
flew to Honolulu to attend the for
ng of the Waikiki Biltmore. While v
islands. Glickman will scout fo
Northwest attractions while Bache
will just scout the various tourist a
Theatremen received postcards fr
who reported a good sunburn the
on Waikiki Beach. Tlie showmen
be gone tlu-ee weeks. While Foster
in the sun, the Guild which is
playing "Romeo and Juliet," will b<
by Nancy Welch.
Colleen Miller will have the femi
ring role opposite Tony Curtis a;
Kennedy in U-I's "Tlie Rawhide V

I
. . . Ted
. . The
. . Mike
—
—
—
—
—
—
—
—
ds Given long Gray Line Paces 250 Per Cent
Award At LA; Racers Also Opens Strong
t
lavid K. Edward.s,
L. Lawrence Theaward
of Variety
y for 1955.
;ed to Edwards by
hi. general nianheatres
circuit in
ives the Heart
•de Blasius, left,
committee, and
)rd of Tent 38.
of the heart com-
3rd. chief barker.
annual Valentine
chief barkers who
the same occasion
1 V. Tibbs. S. L.
jell.
lard to Eklwards,
;d attention to his
half of charitable
ney noted that he
to make sizeable
rk and sought no
xn.
:er in show business
;e City more than
1, he has held all
He has been as-
Theatres almost a
the area to
receive
S. Kostopulos, to
iree years ago. He
show business but
philanthropies.
Sold
A. J. Sisk. who has
)ic Theatre for the
lOuse to Stanley L.
from Elkton. Ore.
undisclosed.
3te
^.—Clarence
Spivey
rs of the Porterville
the ozoner for the
5 with stereophonic
SAN FRANCISCO
The theatre and amusement janitors Local
9 hius asked the labor council executive
committee to sanction a walkout of AFL janitors
in nearly 60 local theatre-s to back demands
for a $l-a-day pay raise and other
contract improvements. The current two-year
agreement with the theatre operators expred
recently. Ben Levin, cliairman of the employers
negotiating committee, said that it
was customary for the janitors to ask for a
strike sanction during wage talks and that
"negotiations are going very amiably" and he
expected settlement soon.
Due to
the iUness of Walter Finn, who recently
arranged to take over the Plumas
Theatre, the transfer will not be effective
until after March 1. according to Manager
M. Goldenson . Willits' Noyo Theatre
will be showing Cinemascope shortly, according
to Manager George Smith. The addition
of a wide screen marks the .second major
improvement of the Noyo since 1952. At that
time, the theatre was enlarged and new air
conditioning equipment installed.
. . .
Gerald Karski, Motion Picture Service, was
on a business trip to the Portland and Seattle
areas Don Prince, field man for RKO.
was in town to work on the "Underwater!"
opening at the Golden Gate Theatre and
"Cattle Queen of Montana" and "The Americano,"
scheduled for the United Ai-tists . . .
B. B. Berman, noted theatrical figui-e in this
area, died recently following a lengthy illness
Galanter. MGM exploiteer. returned
from the Los Angeles. San Diego, Tucson and
Phoenix areas.
. . . Dore
Irving Helfont, MGM assistant to George
Hickey in New York, was in town for meetings
with Manager S. J. Gardner. Accompanying
him was William Zoellner, short subjects
sales head from New York
Schary, MGM studio production head, visited
. . Phil
his daughter in Palo Alto, where she is attending
Stanford University . .
MGM press representative, is
Bill Blake.
working on
.
•Jupiter's Darling," scheduled to open in
Fi-esno, Stockton and Sacramento .
Carey, the actor, was in town for promotion
work on "The Long Gray Line" at the St.
Francis.
Rudy Buchanan, Lakeside Theatre, was
along the Row. as were C. N. Spivey. Porterville
Drive-In. Porterville; R. B. Smith. Sierra
Theatre. Chowchilla: Crls Peters, El Key
Theatre, Manteca; C. J. Remington. Pair
Oaks; John Di Stasio. Liberty Theatre, Sacramento,
and Leslie Fagekas. Lyric Theatre,
San Jose .... Among the theatres the Fox
West Coast recently dismantled are the Redwood
Theatre. Redwood City; Fox Theatre.
Turlock; Hi Ho Theatre, Paso Robles, and the
Ritz Theatre, Hanford.
The Moonglo Drive-In, Fresno, owned by
Thompson Bros., has been purchased by Lippert
Theatres .
Rosenberg, top execut
ve with Pacific Drlve-In Theatres, was in
town for a short visit with Stan Lefcourt,
local district head for Principal Theatres . . .
LOS ANGELES—"The Long Gray Line"
marched into the vanguard among local fii-st
run grossers with a 250 per cent In a twotheatre
booking. Another solid opener, at 200
per cent, was "The Racers," while "The Far
Country," doubled with "The Bob Mathias
Story," was In show position at 160 per cent.
(Average Is 100)
Chinese The Roccrs i20th-Fox) 200
Downtown Paramount, Egyptian Battle Cry (WB),
3rd wk 135
El Rey—Romeo ond Juliet UA), 9ttl wk 35
Fine Arts— Mr. Hulofs Holiday (GBD), 4th wk. . . 140
Four Star Aida JFE). 2nd wk 150
Fox Wilshire 20,000 Leagues Under the Sea
(Bueno Vrsta), 9th wk ) 10
Hawaii, State Bad Ooy ot Block Rock (MGM),
2nd wk 90
Hillstreet, Pontages- - Ttio Long Gray Line iCol)..250
Ins, Los Angeles, Loyola, Rifz Wtiite Fcother
(20th-Fox), The Otiicr Woman (20th-Fox) ,125
Hollywood Parorrount The Bridges at Toko-Ri
(Para), 5th wk 140
Orpheum, Fox, Uptown Theodora, Slovc Empress
(IFE); Tarzan's Hidden Jungle (RKO) 60
Warners Beverly The Country Girl Para), 9th wk. 90
Warners Downtown, Wiltcrn Fox Hollywood The
Far Country (U-l), The Bob Mathias Story (AA) 160
Warners Hollywood— This Is Cineromo (Cineramo),
95th wk 110
Denver Grosses Good
In Spite of Snow
DENVER— 111 spite of about nine inches
of snow that hit Friday and Saturday, most
first runs turned in good business for the
week, with three of the bills holding over.
Holding were "Battle Cry" at the Centre;
"Illicit Interlude" at the Esquire, and "Far
Country" at the Paramount.
Aloddin Prince ot Ploycrs ;20th-Fox), 2nd wk . . 100
Centre Battle Cry WB), 2nd wk 200
Denham—The Bridges at Toko-Ri (Para), 4th wk.IlO
Denver^Destry U II Naked Alibi (U-l) 100
Esquire Illicit Interlude iHakim) 120
Orpheum Underwater! (RKO); Hell's Outpost
(Rep). 2n-J wk 100
Poromount The Far Country (U-l) 180
Vogue The Big Doy Fine Arts), 2nd wk 80
'Battle Cry' Is
In Portland
Tops
PORTL.\ND— All of the first run houses
did well. There were no grosses that were
below average despite the prevalence of holdover
product. Leading both the old and new
films was Warner Bros.' "Battle Cry" which
scored a 150 per cent at the Fox Theatre.
Following close behind with a 130 was
"Underwater!" at the Broadway and tied for
third place were "Bad Day at Black Rock"
and "The Bridges at Toko-Ri." at the Liberty
and Paramount respectively.
Broadway Underwater! (RKO), 2nd wk 130
Fox— Bottle Cry W Bl 150
Guild Romeo and Juliet UAJ 115
Liberty Bod Day at Block Rock (MGM), 2nd wk..120
Orpheum White Feather 20th-Fox) 110
Paramount The Bridges at Toko-Ri (Poro),
2nd wk 120
Frisco
Flocks
To "Battle"
SAN FRANCISCO—The opening of "Battle
Cry" with 250 at the Paramount Theatre
broke all existing house records in the seven
years the circuit has operated the theatre.
The other first run theatres reported grosses
of from 70 to 150.
1 25
Fox—The Roccn (20th-FQx); The Sleeping Tiger
AstorJ, 2nd wk (
Golden Gate Sign of the Pagan U-l;. Africa
Adventure RKO) 2n 1 v>k 100
Loews Wordeld Many Rivers to Cross MGM) ISO
Poromount—Battle Cry WB) . , 250
St Francis—Tonight's the Night (AA) 85
United Artists— Vera Crui UA), 8th wk 70

. . Prank
. . Fi-ank
. . Tom
James M. Hone Dies;
Long ITO Secretary
SEATTLE—James M. Hone, until recently
the executive secretary of the Independent
Theatre Ownei-s Ass'n
of Washington. Northern
Idaho and Alaska,
which he helped organize
when he came
to Seattle 30 years ago.
died Friday (18) in a
rest home after a
month's illness. He
was 83.
Hone was born in
Crooked Finger, Ore.,
and moved to Spokane
in 1902 where he
James M. Hone served as a deputy
sheriff. Before coming to Seattle he worked
as a claim agent for the Washington Water
Power Co. and was employed by the Spokane
interurban railroad.
He Ls survived by two sons. James N. jr. of
Seattle and M. Walton. Ventura, Calif.; a
daughter. Mrs. Harry Doose, Oakland; a
brother, John Hone. Rosalia, Wash., and four
half-brothers, Ben, Bert, Charlie and Chester
Tooze, all of Portland.
Atoz Plans 800-Seat House
In New Shopping Center
DENVER—Dave Davis, general manager
for Atlas Theatres and Atoz Theatres, announces
that Atoz will build an 800-seat theatre
in Littleton as part of the new Woodlawn
shopping center that is under construction.
The new house is scheduled to be finished
by early fall. Atoz is owned by C. U.
Yaeger and A. P. "Tony" Archer.
The Littleton house will cost around S175,-
000. All of the seats will be on one floor and
the architecture will be modern. The new
shopping center is about four blocks from the
downtown business section.
We Stand Corrected
SAN FRANCISCO — In the February 12
issue of BOXOFTTCE. it was prematurely reported
in the San Francisco column that
Walter Finn had taken over the Plumas Theatre
at Greenville, Calif. But, from Greenville,
R. Goldenson reports that he is still
operating the house and the transaction was
not completed due to Finn being taken ill
unexpectedly.
House Remodeled
Calif.
NOVATO, CALIF.—The interior of the
Novate Theatre, owned by Don Donohue, has
been remodeled. The walls were repainted
and a new gold curtain and stage frame were
added.
Signed for the male lead opposite Joan
Crawford in Columbia's "The Queen Bee,"
was Brian Keith.
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" list
ings. Highest reputation for kno rr,
and fair dealing, 30 years experienc
eluding exhibition. Ask Better Business
reau. or our customers. Know your broV
ARTHUR LEAK Theatre Specialists
3305 Caruth, Dallas. Texas
Ttlephonts EM 023S EM 7.J89
CONFIDENTIAL CORRESPONDENCE INVITED
DENVER
. . .
J^ost downtown theatres are giving patrons
a discount of 25 cents on parking tickets
after 6 p.m. on weekdays and noon on Saturdays.
Theatregoers can park where they
The
please and still get the discount
News is offering $350 and numerous theatre
passes for correct guesses as to the Academy
Award winners. The top money prize is $250.
to be increased to $350 if the winner had
included a Brotherhood Week donation. Other
prizes include a one-year pass to local theatres;
next a six-month pass; then a threemonth
pass, and 100 individual passes.
M. Y. Nygren and Herman Koeppen. owners
of a drive-in at Oshkosh, Neb., are building
a 300-car aii-er at Julesburg, readying it
for a .spring opening. Western Service Supply
is furnishing the equipment . Bradley,
one of the owners of the Paramount at
Cheyenne, w'ill take over the house and operate
it in the future. The house has been
under lease to Fox Intermountain, but for
the past few weeks it has been operated by
Carlin Smith. Clarence Batter, local booker,
will buy and book for Bradley.
Bel-Air Productions are making arrangements
to film "Rebel in the Town" at Canon
City sometime this summer. Aubrey Schenck
Howard Banzhaf, pro-
is the producer . . .
jectionist at the Tabor, as well as a city
councilman, has filed his intention to run
again for the post. Ed Mapel, owner of the
Gem, city councilman for 12 years, will also
run again . H. Ricketson jr., president
of Fox Intermountain, was re-elected
president of the Roundup Riders of the
Rockies, and Joe Dekker. Civic Theatres partner,
W'as re-elected vice-president. The group
will start their annual ride July 16.
Right after returning from a sales trip to
Omaha and Des Moines, Marvin Goldfarb,
district supervisor for Buena Vista, and Philip
Conway, publicity man, left for Hollywood to
attend a sales meeting . . . Lester Zucker,
U-I district manager, was in to call on the
circuits and confer with Mayer Monsky, manager
. Green. U-I salesman, became
a grandfather for the first time when his
son Frank jr. became father to Frank Green
III.
Oscar Galanter, office manager at U-I, went
to Hollywood to attend a bookers meeting . . .
. . . Hal Fuller.
R. M. Brewer of New York, in charge of
exchange operations for Allied Artists, was in
for a couple of days to confer with Manager
Mr. and Mrs. Stanley Dixon,
Jack Felix . . .
owners of the Motor-Vu Drive-In, Delta,
went east on a vacation
Dimension Picturas owner, went to Salt Lake
City to visit his exchange there . . . Larry
Starsmore, Colorado Springs, Westland Theatres
president, also w'ent to Salt Lake City
for a few days on business . . . Tom Bailey.
Lippert and Filmakers franchise owner, W'ent
north on a sales trip and will visit Salt Lake
City before returning to Denver.
. . . Philip Carey was in for
Ted and Elsie Knox of Service Theatre
Supply went to Durango and points between
on business
three days to aid in the publicity for "The
Long Gray Line," which is slated to open
at the Denver Tuesday (li ... Theatre folk
seen on Filmrow included Susie Malouff. Antonito;
Mike Kelly, Chama, N. M.; Mr. and
Mrs. Lloyd Kerby. Worland. Wyo.
NT Continues Sui
Of Media Strengti
LOS ANGELES—Continuing its
advertising media and their
strength in luring movie patrons I
office. National Theatres reves
recent issue of its house organ,
the results of a poll taken amori
mately 11,000 southland residents,
by Dr. Rod Luther, professor of
search at Los Angeles State coUegi
iugs were, .said Showman, as yet
elusive."
Certain factors, however, "stan(
nitely and clearly," NT reported
the discovery that in a dollars-and
of advertising expense to boxoffice
appears that the newspaper advei
lar and the television advertising
duce approximately the same reven
test survey, it was declared 20 per
gross was reported attracted by
per cent by newspaper advertising
However, the biggest selling pa
dently the theatre front," the po
with well-designed marquees and 1(
ing a "distinct impression" upon
terviewed. They were generally a
"a combination of light and coloi
by the clarity of the message spel
them on the theatre front," the ar
Somewhat more specific were t
in an exhaustive poll conducted
Denver and Kansas City, and th<
which were reported in the Febru
of BOXOFFICE. Briefly, it rev
newspapers and TV are the most
vertising media, video particularl;
"superior" merchandising method
ployed.
Intrigue Feature in 31
HOLLYWOOD—A feature-lengtl
version of his Foreign Intrigue 1
being planned by Sheldon Reyno
vealed before his departure for E
a brief stay here. Reynolds, who ?
and direct, has arranged to make
on location on the French Riviera,
has been set.
Pacific Studio to Exp
HOLLYWOOD—An expansion
W'hich will more than double its pr
ities, has been launched by the P
and Ai-t studio, which provides fil
ing and printing, insert shooting i
tion services for major and indepe
ducers. Larry Glickman is the
general manager.
Prepared for Wide Screenings
TOPPENISH. CALIF.—A seamle
wide screen has been installed at l
Theatre for the showing of 1
Superscope and the other wide-sc
esses, according to Manager Clyde
WE CAN SELL YOUR Tli
SUBURBAN
THEATRE SALES
HOMES
DIVISION
CALL- IRV BOWRON -
Ph. PR. 4-327S
2745-$.E. IZnd Portland

i
I
; and
; Balaban
47
Reply
nunistic
go motion picture
at "The Salt of the
iiunism. The comr
answers filed in
to a suit charging
iws by refusing to
heatre.
Corp.. producers of
images of $316,500
their union. Local
Louis Cleppe and
n working at the
ladison Street.
;el. said Cleppe quit
:cause it "appeared
mination of Comi."
Cleppe charged,
irt by the State Deined
by the AmeriiLs
job because he
he cause of a movie
Communist aims."
nderstood the film
ed by Communists
n of Mine. Mill and
had been expelled
strial Organizations
leadership followed
o Judge Philip L.
Total
County
•es reveal that thethrough
lobby colthe
week of Janufor
the 1955 March
a report by Jack
d Theatres of Illi-
,y theatre chairman
raising campaign.
Kinsch. exceeds last
by at least 10 per
leatres in the Cook
ud of this achievewish
to thank the
3ns who contributed
e circuit heads, the
managers for
1 given me in this
particularly wish to
splendid volunteer
magnificent job in
ise this very subfor
the March of
wn of the amounts
IS theatre groups:
& Katz.
erprises. Sl.070.43;
64: H&E Balaban.
Theatres. $1,103.93.
»atres. SI. 120.35.
ernational Releasing
lomedy. "Mr. Hulot's
3le in the Chicago
dbert Dezel of Chi-
Parties and Parleys Are
Planned for Exhibitors
'Cinerama Holiday' Opens
At St. Louis Ambassador
ST. LOUIS— "Cinerama Holiday" had iu
Midwestern premiere at a special preview
showing for an audience of invited guests at
the Amba.ssador Theatre here Sunday evening
(201.
The first show for the general public opened
the following evening with a special performance
sponsored by the Junior Chamber
of Commerce as part of its 40th anniversary
celebration.
Louis DeRochemont. producer of the feature,
as well as "This Is Cinerama," which
closed a record breaking run at the Ambassador
Saturday il9i, was the guest speaker
at a Jaycee luncheon meeting at the Hotel
Jefferson.
The extended run of "Cinerama Holiday"
will be on the same reserved seat and price
policy as prevailed in the engagement of the
first Cinerama feature.
John L. Billish Reopens
MELROSE PARK, ILL.—After being closed
for almost two years, the Melrose Theatre
was reopened recently by John L. Billish. its
new owner. Before reopening. Billish redecorated
and installed new seats and Cinema-
Scope.
Misprinted Dollar Bills
Prove Valuable Find
From Southeast Edition
Shelby, N. C.—Bill Butler, manager of
the State Theatre, found two misprinted
SI bills in the boxoffice receipts one night
recently and has already been offered
Sl.OOO for one of the bills and S800 for the
other. Local bankers have verified that
the bills are genuine.
One of the bills, the one on which the
larger sum has been bid, is correctly
printed on the front but on the rear, the
greenback side, the front has a^ain been
superimposed in reverse over the normal
printing.
Washington's picture is on both sides
of this bill and he faces to the right on
the front and to the left oo the rear.
.All lettering on the misprinted side, which
belongs on the front of the bill, is reversed.
The other bill is not as freakish a find.
On the second bill the seal and the
signature of Ivcy Baker Priest are out of
line about an inch to the right.
The red seal overlaps the white border
on the right side of the bill and .Mrs.
Priest's signature and the serial number
overlap Washington's picture.
Butler says he was checking receipts at
the theatre when he made the first find,
the bill with Washington's picture on
both sides. Just on a hunch, he says, he
checked the rest of the bilLs in the cash
box and came up with the other misprint.
KANSAS CITY- Mecca for exhibitors this
coming week will be Kansas City and from
advance reservation and word-of-mouth it
will be one of the largest gatherings ever
held here.
The Kansas-Missouri Theatre Ass'n will
open the -series of events at the Continental
Hotel Wednesday (2i at 8:30 a.m.. with
coffee and doughnuts being served through
the courtesy of Poppers Supply Co. and the
Alexander Film Co.
Ed Harris, president from Neosho, Mo., will
preside and Tom Edwards from Eldon will
emcee. A TOA representative speaking about
the Exhibitors Film Financial Group, Inc.,
has been added to the program of speakers
already published in BOXOFFICE. Also
added was P. M. HoUingsworth from Midcentral
Electronics Development Corp.. who
will talk on the luminous screen.
The KMTA board will hold a breakfast
meeting at 8 a.m. Thursday. The balance of
the day will be devoted to the MGM Ticket
Selling Workshop, conducted by M. L. Simons.
Tho.se attending will be the guests of MGM
at luncheon.
Thur.sday night Allied ITO of Kansas and
Mi.ssouri. Harry Gaffney of Dixie Enterprises
and Ted Cauger of A. V. Cauger Service, Inc.,
are sponsoring a buffet party at the Rathskeller
of the Muehlebach Brewery's party
room. 316 Oak. from 6 until 8:30. According to
Beverly Miller, president of Allied, there will
be orchestra music, singing, games and dancing—also
plenty of food and beer.
Friday i4i Allied will open its convention
with coffee and doughnuts at 8:30. the meeting
convening at 9:30. The program as given
last week will al.so include a closed session
for exhibitors only. United Film is holding
open house at the close of the KMTA convention
on Wednesday and the Allied on
Friday, with Jack Hillyer acting as host. No
dinner events are planned this year.
Holcomb, Mo.. Drive-In
Opened by Vergil Harris
MALDEN, MO— The All-Star Unve-In,
which was opened here February 13, has been
under construction since last fall. One and
a half miles from Holcomb on Highway 25,
it is owned by Mr. and Mrs. Vergil Harris.
Accommodations for 390 cars are provided on
its parking ramps and It is equipped with wide
screen and anamorphic lenses for the showing
of Cinemascope pictures. A modern, attractive
concession bar is part of its equipment
and there is also an indoor auditorium, claiming
to be the only open air movie in Missouri
which has this. This seats 218 persons and
the front of the room is entirely of gla.ss.
The room is heated in winter and air-conditioned
in summer.
Beninati Installs Walker Screen
PINCKNEYVILLE. ILL.—A Walker screen,
purchased from National Theatre Supply, has
been installed In the Capitol Theatre, owned
by Charley and T. D. Beninati. Charley
Beninati has also Installed a Walker screen
i'l his Elmo Theatre at St. Elmo.

Announcing
Ballantyne 'H' Series
Quality • plus • Economy
$560
EACH
To meet the needs of drive-in operators who want a low cost qi
speaker, Ballant)ne introduces its new "H" Series in-a-car spci
Speaker is housed in a sturdy sand cast aluminum case finish^
two-tone gray enamel. Single cone speaker is of excellent qualit
the entire unit is weather-treated to give long service and prote
Available with straight cord or koiled cord at slightly higher
"E" Series Single-Cone
Another high quality single- cone,
weather treated speaker unit.
Mounted in the same case as "A"
and "Q" series. Finished in tough
haminerloid gray enamel.
"A" Series Double-Cone
Patented Ballant\ne doublc-cune speakers
are unique in the drive-in field. Two
tones, one superimposed over the other,
offers you the most faithful, undistorted
sound an>»'here. Finish is an appealing
blue and white two-tone effect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammerloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
BLUE AND WHITE DOUBIE-CONE
AX90 Straight Cord—No Downlight
AX9I Koiled Cord — No Downlight
AX92 SIroight Cord — Downlight
AX93 Koiled Cord — Downlight
HAMMERLOID
GRAY DOUBLE-CONE
0X90 SIroight Cord—No Downlight
0X91 Koiled Cord — No Downlight
0X92 Straight Cord — Downlight
0X93 Koiled Cord — Downlight
HAMMERLOID GRAY
SINGLECONE
E90 Straight Cord — No Downlight
E91 Koiled Cord — No Downlight
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E93 Koiled Cord — Downlight
TWO TONECRAY SINGLE-CO
H90 SIroight Cord — No Do»
H91 Koiled Cord — No Down
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H93 Koiled Cord — Downligh
1712 Jackson S»
Omaha, Nebros
EDW. MIKKELSEN
4646 North Clifton Ave.
Chicago, III.
THEATRE SERVICE CO.
827 Wayne
Topeka, Kansas

'
—
'
Liked
atrons
entries each drew
top honors among
; Country Girl" at
tre, with 240. and
1 drew 235 per cent
ickers, "Ti-ouble in
on the near north
ning. The holdover
;o ring up strong
s were "Three Ring
econd week at the
000 Leagues Under
ht weeks was still
Lake Theatre.
100)
!y), 2nd wk 190
tra), plus stage
250
Rep) 200
no (Cinerama),
)90
IGM) 185
-I); Pirates of
200
P) 195
(U-l) 235
Like Show Business
185
1 80
intono (RKO);
nd wk 185
ider the Sea
220
iri (Para) 240
1 (MGM), 4th wk.. 195
Ith wk 200
! (IFE), 2nd wk.. .220
ss was good here
ifferings at two of
e and three times
2 had been rumors
>iness" would bring
slfare department,
was advertised a.s
le Little Kidnapawing
crowds who
and original story,
ng excellent busi-
,t the Paramount,
gave the four Fox
:idland held "Bad
1 was strong there
iayed to SRO with
"An American in
I (Times) 300
lA) 225
tack (MGM); The
140
I; Pirates of Tripoli
90
1), 3rd wk 70
Id wk 225
< 90
inado Six Bridges
) Ruby Hills (AA). 130
vAGM); Lill (MGM),
1 20
•water!" is doing
i week largely de-
Its nearest comig,"
which also is
ge gross. "Abbott
ystone Kops" and
g a moveover enweek,
are others
); Cry Vengeance
90
110
2nd d. t. wk 125
); Crossed Swords
105
the Keystone
)R), reissue 120
INDUSTRY
PROFILE
Albert Dezel Made Dramatic Start
In Show Business at the Age of 17
CHICAGO—When Albert Dezel talks
about his career in the motion picture
business, it is a time for some of the
ALBERT DEZEL
seasoned oldtimers to join him in some
nostalgic reminiscing.
Now the head of Albert Dezel, Inc.,
a company with interests primarily in
the midwest, and owner of the Coronet
and Studio Theatres in Detroit, Dezel
certainly appears to enjoy telling how
it all happened. He says, facetiously,
that in his opinion he made a somewhat
dramatic entrance into the theatre
business, but that may be because
he had only reached the impressionable
age of 17 when he was delegated to
help publicize some of the big productions
with sensational headlines.
At this time he was an artLst on the
staff of the Chicago Herald Examiner,
and the big name producers such as
Thomas Ince, Hunt Stromberg and
Hugo Ballin came to town to be sure
the pictures they turned out got a
good start.
It was at such a time that the head
of the Examiner's dramatic section
recommended Dezel as a young fellow
who could do a good job on some pub-
advertising.
licity
"I was pretty elated," says Dezel.
"when I was told to get going on a production
called 'Over the Hill to the
Poor House,' which was to be shown
at Barbee's then the Loop's biggest
and top theatre.
Dezel's dealings were with Stromberg,
who was producing pictures for
Ince. Stromberg told Dezel he liked
the job he was doing, and talked him
into leaving the Hearst publication to
do a fuUtime job as publicist for
their pictures. This he did for a year
until Ince died and Stromberg returned
to California to produce "Bull Montana"
and some two-reel comedies. Dezel
continued to operate In Chicago,
handling publicity for the Barbee.
"In my estimation," said
Dezel, "the
Barbee was as great as any movie house
in the country and I felt I was in my
heydey."
"B&K theatres mushroomed in the
Loop area," he recalls, "and with this
progress it appeared Barbee's would go
out of business." However, his niche
was strengthened with a picture titled
"Some Wild Oats," which was endorsed
by Herman Bundensen, the city's health
commissioner. Dezel said he never will
forget the big grosses reaped by "Some
Wild Oats." The Barbee was then sold
to Fox Film Co., followed by resale to
Eddie Trinz, who renamed the theatre
the Monroe. There are other highlights
in Dezel's memory. "When I was plugging
pictures at Barbee's," he relates,
"the Roosevelt was being built by
Ascher Bros., and Jones. Linick &
Schaeffer, names as established as the
theatre business itself, headed the Randolph
Theatre (no longer in existence)
where Charlie Chaplin in 'The Kid'
played for months on end.
"Tho.se were pretty lush days; especially
when McVickers became headline
news because of a colorful band
leader named Paul Ash, known as the
Rajah of Jazz and opened the Oriental
Theatre in 1926."
Dezel interjects a few words about
the time he worked for Irving Mack
as an artist. In tho.se days the illustrious
firm now known as Filmack
Ti'ailers, Inc. and Filmack Productions
was called "Wills, Eckels and Mack,"
and specialized in trailers and advertising.
was when Dezel wanted to experi-
It
ment that he ventured into business for
himself. His first clients were the Stratford
Theatre, later to become the Maryland,
managed by Max Slott, and the
Woodlawn, operated by Andrew Karzas.
Karzas was also responsible for the
Aragon and Trianon ballrooms.
Dezel didn't have a moment of doubt
when he learned he could buy a picture
titled "The Naked Truth." He felt
his experience had him on the right
track as a full-fledged operator. "Fortunately,"
he says, "my Initial entrance
into the business on my own worked
out all right: I toured the middle west
with 'The Naked Truth,' and If it can
be called expansion, that's what resulted
from my efforts."
Now 52. Dezel feels it might not be
too objectionable to utter some opinions
as to what kind of pictures make good
merchandise. At the Coronet and Studio
he has established a policy of showing
first run art pictures. He Is connected
with Filmakers. and about this
association
he says, "This is a company in
which distributors like myself have a
free hand in making a decision as to
the type of pictures we can merchandise."

. . Beverly
'.
KANSAS CITY
•Phe Hartman Booking Agency will dn the
booking and buying for the Starlite Drivein
at Boonville, Mo. Mr. and Mrs. Tony Fenton,
owners, on Filmrow recently, said they
plan to open April 2 . Miller,
president of Allied-ITO. flew Monday

. !
•
51
e's. made an ex-
Kansas making
;-ii
lliams of the Uphe
Royal at King
Id i-eported Mrs.
VIethodist Hospital
lary 26. She has
V where she has
r frequent trips.
nwealth president,
in Havana. M. B.
tising and public
last week in Lawcretary
to F. L.
;'s Hospital. Joe
ig department was
Doc Cook of the
lite Dude Ranch
t Myers, Fla., acho
is filling dad's
iks in the Florida
^er. Doc is expect-
KMTA convention
lom miss one. He
xecutive secretary.
lident of National
ident of Fox Midome
in West Los
s son Clark who
.1 estate holdings,
ngeles buying furley
will retain the
gh from Erie and
the Row recently
en by polio several
good recovery . . .
iv RKO steno, retpers
Supply is a
iring on a number
eports the sale of
n Warmer to Wardway
Di-ive-In at
long the Missoiu-i
ntly were John and
Carl Murphy. St.
Lowe. Brookfield.
ded Glen Dulac,
kansas City.
.
ct sales manager,
is, local manager,
brought in Friday
Washington Birthle
next holiday on
ay . . Salesman
was fascinated by
i, the like of which
He was pleased to
that exhibitors in
)OUt him in BOXicted
as an intro-
;ohan have rented
ving their furniture
aas City.
salesman at 20th-
Fox and now branch manager at Omaha,
was in town with Mrs. Regan arranging to
move their household goods to Omaha. He
is enjoying his new job . . . Cecil Mayberry,
who has sold his Basin Theatre at Eureka
Springs. Ark., is vacationing in Florida.
The Stebbins
John Gray is the new owner . . .
Theatre Supply is equipping Earl
Presley's
Globe at Savannah, Mo., with Sup>er
Panatar anamorphic leases. To Henry
Beardsley's Chief at Oberlin, Kas., go Kollmorgen
F1.7 wide screen lenses. Ditto Paul
Ricketts' Charm at Holyrood.
Dorothy Stanipfel, secretary at Consolidated
Agencies, is a bowler who is making it pay
for the time spent. Twice now she has won
the right to be on the Bowlin' With Molen
program on KMBC-TV at the Plaza Bowl
and so far has won these prizes: a ring, a
disposal, seat covers, a spring coat, cleaning
to the amount of $27.50. a $5 savings account,
a blouse, a brunch coat, slippers, a fivepound
box of candy, a lamp, a deep-fry, earrings
and a bracelet. Not bad for something
you do just for the fun of it, is it?
Bowling
KANSAS CITY—The Finton Jones women's
team of the Filmrow Bowling League is now
in Class A and has won second place in the
city women's tournament which will be over
March 5. Central Shipping and Hartman's
Harem have also bowled in the tournament.
Pre.sent standings of the teams:
Team Won Lost Teom Won Lost
Finton Jones 43 23 Heart Drive-In 34 32
Hartman's 36 30 Mode O'Day 33 33
Central Ship 36 30 Foxy Five 30 36
Monley, Inc. 36 30 101 Service 16 50
Herb Wheeler Appointed
Red Cross Drive Leader
CHICAGO—Herb Wheeler of Stanley Warner
Theatres has been appointed chairman
of the amusement division of the American
Red Cro.ss drive. Representatives from affiliated
interests who will serve on Wheeler's
committee are: Fiank Young, 20th-Fox, distributors:
Jack Kirsch, Allied circuit; George
Brands, B&K theatres; Spiro Charuhus,
equipment dealers; Bill Brevaal, legitimate
theatres; Ray Garici, the sports industry;
Sid Shapiro, Eiisaness theatres; Sid Epstein
of the night clubs; Marcus Glaser, theatrical
agents; Jack Baker, ballrooms and skating
rinks, and Bernard Benesch and James
Klein, bowling alley division.
PDC^TMPKDM
STAGE EQUIPMENT C OMPAN Y
.UIILfll
IILUILim.
rVCJITTHINO rOR THC ftTAOE • AUDITORIUM • LOBBY
^OX CFFICC • 1324 Grand Ave, Kanw* Cily S. Mo.
. K. A. W A
9>^ IfoM SvMicm SiM» fS99
STEBBINS THEATRE Equipment Co.
KANSAS CITY a. MO.
^^V
KMTA and ALLIED ITO MEMBERS!
Make Our Store
Your Headquarters
FREE PARKING IN THE REAR
"We'll /?e Jlo

. . . Mr.
. .
. . with
ST.
LOUIS
. . .
/^eorge Philips, Real Art Pictures co-owner,
was out in the territory and visited various
towns, including Rolla and Lebanon .
Leon Jarodsky, Paris. 111., exhibitor, checked
into St. John's Hospital, where he spent several
days getting a thorough going over
Exhibitors seen along Filmrow included Bill
Williams, Union; Forrest Pirtle, Jerseyville;
Herman Tanner, Vandalia; Warren V.
Snider. Dixon: Russell Armentrout. Louisiana;
Edd;e Clark, Metropolis; Johnny Giachetto,
Springfield, and J. M. Ennis, State
Theatre, Quincy.
Dode Pruitt, Steelville, is visiting Florida
and Mrs. Lester R. Kropp of St.
RIO SYRUP CO,
m NEW home!
Visit our new factory
' and showrooms.
1804-06 S. JEFFERSON
ST. LOUIS 4, MO.
Same Phone
Numbers PR 2-4615
Some Gooc/ Concess;on Sery'ice
. . . and handy fo Film Row, too.
Louis, while in Fort Lauderdale, Fla., recently,
met Ml-, and Mrs. Pete Medley of Sikeston,
who were en route to Cuba as part of their
silver wedding anniversary, which takes place
next summer. A real pre-anniversary celebration
Ben Montee of EI Frank Theatres,
. . . Jack.=onville. was in Kansas City on business
. . . Don Fike of the Fulton Drive-In, F^ilton.
was in Washington, D. C, as were Paul
Krueger. Fred Wehrenberg Theatres, and
Tommy James, both of St. Louis, and Tom
Bloomer, Belleville, for a meeting of TOA
directors.
The Southway Theatre, which reopened under
the management of Lloyd G. Weston
recently, has established an admission scale
. . .
. . . Doby
of 35 cents for adults and 15 cents for children
The
with two shows on Sundays Airway Drive-In reopened for the season Friday
(18 1. The 1.200-car airer is a unit of
tlie Midwest Drive-In Theatres Corp., controlled
by Phil Smith of Boston
Stout of Cairo, 111., will reopen his Airport
Drive-In at West Paducah and the Charles-
VSrt«1JVWirt/VVWWVVVV\A^VV\dVS/WAArt
EVERYTHING
FOR THE THEATRE
St. Louis Theatre Supply Company
Arch Hosier
3310 Olive Street, St. Louis 3, Mo.
Telephone JE 3-7974, JE 3-7975
ton Drive-In at Charleston, Mo.. \
Geraldine Twitty and Ear Farrell
plan to put their Delta Drive-In
the East Prairie Drive-In. East P;
full-week basis, commenc.ng Man
Delta has been operating on weeke
the winter.
The Capitol
Theatre, 350-seat F
. . .
. . Other i
at Bridgeport, 111., is scheduled t
an indefinite period Saturday (2
of poor business The Rialto
La Belle, owned by Mr. and Mr.s. A
man, was also closed recently, s:
a projectionist at Edward Rose
Theatre at Hannibal .
ings include the Shelby Theatre,
owned and managed by Rascoe A
the Frobase Theatre. Benton, own
Frobase.
New MITO members include
:
Columbia Amusement Co.. Paducal
Fitzmaurice. Rivoli Theatre here .
Green of New York is a student I
business at the local National Scr
branch. Benny Lass had him out
ritory calling on exhibitors at Sf
"SELECT" FOUNTAIN S\
DRINK DISPENSERS
Select Drink In
4210 W. Florissont Ave.
St. Louis, IS, Mo.
Phc
Evergrei
MR. L. J KIMBRIEL
MISSOURI THEATRE SUPPLY CO.
lis W. 18th Street
Konsos City 8, Missouri
Up goes the standing of your house
when you seat patrons in Griggs
"Push-Back"* Chairs— the original,
genuine "Push-Back"! Results show
at the boxoffice . . . for patrons pay
you back with return visits when
they enjoy "Push-Back" comfort
and convenience. They simply slide
back to let others enter or leave.
They visit concessions more easily
more often.
1 "Push-Back" Chairs dress up your
;
house . standards and uphol-
At Your RCA THEATRE SUPPLY DEALERS
MR. HAROLD ABBOTT
ABBOTT THEATRE EQUIPMENT CO.
1311 S. Wabash Avenue
Chicago 5, Illinois
MR. EDWARD HOWE
Branch of MID-WEST, CINCINNATI
326 Arcadio Court
Fort Wayne, Indiona
features include: protected,
stery in colors to suit your
rating scheme. Rugged, loi
em
moving parts . . removable
.
and seats for thorough cleani
chairs interchangeable on star
to equalize wear.
Terms.' We've got 'em! Let us
you how easy it is to pay foi
installation of Griggs "Pushchairs
by RCA. Call us soon,
ready whenever you're ready f
only chair that sells seats!
*'Puih-BacJk"t:
MR. A. H. HOSIER
ST. LOUIS THEATRE SUPPLY
3310 Olive Street
St. Louis 3, Missouri

I
. . . Tom
2fi 195.S 53
Premiere
lie,
Kas.
ipeland. Allied Artrward
to the world
y Men" March 30
leatre in Osawatoontroversial
John
d the proslavery
tate.
the four Fox first
ity will open with
uration booking in
le Kansas-Missouri
lond Massey-Debra
1.
some, if not all, of
!d for the Osawato-
City opening and
aign carried on in
and television.
; production office
it, will be in Kan-
Idle of March to
ing and publicity.
ine. 111.
Ralph Grubbs has
he only local house,
had fallen off the
ontinuation of the
Scope
Cinemascope has
scent Theatre, ac-
AR
S
MPS
VER
ENT
T THEATRE
LY CO., INC.
Cincinnati,
RESENTATIVE
Ohio
j
HOWE I
ED N.
Arcadia Court
ayne, Indiana
|
Kenmore 5180 I
._J
•AMHTE FE.VTHER' ST.\R IN WICHIT.V— Kobirl Wasntr, who sUirrcd in the
20th-Fox 'White Feather,' is shown here with Fox .'Nliclwcst theatre personnel in Wichita.
L to K. Buddy Brown, Miller mamiger; Paul Amick. Orpheuiii; Sandra .Murray, daughter
of C. C. Murray, city manager; Wagner; Bob I'eck. pubhcity manager for FMW
Wiehitii theatres, and Murray.
INDIANAPOLIS
^laude McKean, WB manager, arranged a
highly successful square daiice party at
the Variety Club Saturday night (19) . . .
M. Brazee stole a march on other drive-in
operators here by opening his Greenwood
Saturday night (19), first of the season . . .
L. J. McGinley, general manager of the
Fourth Avenue Amasement Co., Louisville,
gave the Indianapolis Kiwanis Club "a New
Slant on the Movies" at their Fi-iday luncheon.
Trueman Rembusch, state and national
Allied board member, is vacationing in Florida
with his family for the rest of this month
Baker, Madison and Rennselear
theatre owner and president of Affiliated
Theatres, is here on a business trip from his
winter home at St. Petersburg, Pla. ... An
8-pound, 14-ounce boy was born to the Max
Schaefers. manager of the Esquire, Friday
(18) ... Charles J. Niesse, father of Indianapolis
exhibitor Carl Niesse and long-time
doorman at film houses, died at the age of 86.
Charles Bowles has taken over the Logan
and the drive-in at Russellville. Ky. . . . R. A.
Steiler closed the Royal at EvansviUe . . . R. O.
Clark has taken over the Star, local neighborhood
theatre . . . T. O. McCleaster, 20th-Fox
division manager, visited the office here . . .
Loyce Cooper, contract clerk at 20th-Fox.
flew to Miami Beach and New Orleans on a
vacation extending to Monday Tic Theatre has
been closed, aft«r having been operated on a
part-time basis for a while. It was under the
management of Verne Coffman.
Installing Wide Screen
PRAIRIE DU ROCHER, ILL.—Lawrence
McDonald is installing a wide screen in hi.';
Prairie Theatre here.
Richard Wagner Marks
25th Birthday in Wichita
WICHITA—Robert Wagner's 25th birthday
coincided with his recent personal appearance
in Wichita so a birthday party was
given for him to which the presidents of
student councils in the high schools and
editors of high .school papers were invited.
Wagner also visited East High School at the
assembly hour and crowned the king and
queen of the Echo, school yearbook, and was
almost mobbed, with several girls fainting in
the crush.
The personable young star autographed
copies of his photographs in the Orpheum
lobby on the day that "White Feather"
opened. He also visited the Boeing plant and
was photographed with a Pawnee Indian chief
who is employed there. The chief and his
daughter performed the traditional Eagle
dance for him in appreciation of the handling
of the Indian question in the picture.
Chick Evens, 20th-Fox exploiteer, says the
Fox Midwest boys did a great job of creating
goodwill in their handling of Wagner in
Wichita.
RESEAT OR RENOVATE
^^^^. Professional work on Seat
^^BH Renovation — factory trained
^^^.f crew. Your chairs recovered,
using Foam Rubber or New
Springs. Metal ports refinished
in Baked Enamel— like
new. Estimates anywhere.
In Stock—7.200 Plywood Chairs— Like New
HEYWOOOWAKEFIELD SEATING
20JS« CRANO RIVER
OCTROIT,
MICHIGAN
KENWOOD 3-1740
THE55>fRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS. INO.
"Everything jor the Theatre"

Everybody's Excited about the . . .
K M T A Gamkned
DRIVE-IN and INDOOR THEATRE
CONVENTION
^
^
Meet Your Showmen Friends at the...
HOTEL CONTINENTAL
WEDNESDAY, MARCH 2nd
Beginning at 8:30 A.M.
Everything Covered! . . . With Special Attention to New
^
MONEY-MAKING IDEAS for the Up-Beat Trend!
It's Your Biggest Meeting of tlie Year!
THURSDAY, MARCH 3rd!^
Special post-convention event
Presented by
MGM!
TICKET SELLING WORKSHOP
With
ML "Mike
SIMONS
REGISTRATION FEE i
LUNCHEON $
•
M. B. SMITH, Chairman
EARL JAMESON, Jr.,
Co-Chaii
KANSAS-MISSOUR
THEATRE ASS'N
1802 Wyandotte Kansas Ci

2fi
19.=S.=i
•
the
•
'
•
' •
INDUSTRY PROFILE
CER
YS
tITES
o'
it once if you
f the Seven
oes not heal,
.ening, in the
vhere.
Jing or dis-
1 3 wart or
;estionordif-
3wing.
arseness or
lormal bowel
T CANCER
ST ENEMY
AHer Some Years in Distribution
Beverly Miller Turns to Exhibition
KANSAS CITY—Beverly Miller is an
exhibitor who got into the amusement
business because of his musical in-
BEVERLY MLLER
clinations. Born April 8. 1906. the second
son of Dr. W. C. Miller in Huntsdale.
Mo., the family moved to Labadie
in Pianklin County where he attended
high school in Washington. There he
won a number of medals as the county
high school champion trumpet and
cornet player. He also played in the
school orchestra and later with dance
orchestras in Franklin and St. Louis
counties. Sometimes he doubled on the
banjo ukulele.
When electric lights were installed in
his home town, it had "the unusual
population of just about 200 people
and 100 dogs." Here Miller opened his
first motion picture theatre, with one
hand-cranked machine. He expanded
tills into a gasoline circuit with portable
machines to the towns of Gray Summit,
Eureka, Allenton and House
Springs. In 1925 he sold out and opened
the Pine Lawn Theatre in St. Louis.
This was built by nonunion labor in a
heavily union neighborhood and Its demise
was quick. Miller says wTyly.
He then joined National Screen Service
as a salesman covering St. Louis
and Kansas City territory until 1929.
at wliich time hf v.
i
!:
'
NSS
Chicago office for three years. Later
he did special work in several of Its
territories, finally going to Indianapolis
and Louisville for two years, then
back to Kansas City in 1935.
The following year he left NSS to u.
into business for himself. He also spent
three years in the air conditioning busiiie.ss,
traveling the midwest and southwest
but returning to Kansas City following
the outbreak of World War II
in 1941. and went to work for the old
Producers Releasing Corp.. with an option
to buy Into it.
Inside a year he had bought out
Muchmore & Patt and in 1945 sold to
the home office Pathe Industries. He
served as branch manager for both PRC
and Eagle Lion, having at the time he
left them in 1948 the Kansas City, Des
Moines. Omaha, Denver and Salt Lake
franchises. Making a study of the
drive-in business, he started acquiring
properties to build lalong with associates)
in Jefferson City and Leavenworth
in 1949; in Lebanon, Tenn., in
1950. and in St. Joseph in 1952. These
he now operates.
Miller is now serving his second term
as president of the Allied Independent
Theatre Owners of Kansas-Missouri.
He is married and while his wife Marybelle
is a champion golfer and bowler,
he insists she is also one of the best
cook.s in town. His hobbies include flying,
travel and photography. During
the war he did considerable flying with
the Civil Air Patrol and some ferry
.service, holding a private pilot's license
with around 3,000 hours of solo flying.
He has photographed in 16mm color
movies .scenes from several trips to
Mexico, the Caribbean and the Mediterranean,
as well as making colored
slides.
According to Miller, he only plays one
game of golf a year, insisting he Is not
yet old enough to become a regular
golfer. He is particularly interested in
exploitation stunts such as when he
rented live alligators to publicize "Untamed
Fury," thereby winning a national
contest and a prize of $1,000.
Recently he was in the national news
because hLs pet bear Bosco has a habit
of escaping from its pen. There are
those who think Miller aids and abets
these escapes for publicity purposes,
but he always looks innocent when
mnde.
;an
DCIETY
tributed by
FICE
Plans $12,000 Remodeling
At Michigan City, Ind.
MICHIGAN CITY. IND. — A S12,000 remodeling
program for the Liberty Theatre,
which will double its seating capacity, Is expected
to be begun by this fall, according
to Manager Ted Nichols. The front of the
theatre will be completely restyled to include
a large lobby with deep-nap rugs, lounge
chairs and divans and a much larger and
more diversified concession counter.
r..i iln\r \S iilfl iilii type
curtains, multicolored spotlights and a newsystem
of microphones and speakers. New
projection equipment and four-track stereophonic
sound will be installed and the house
will
be air conditioned.
A special feature of the program includes
the construction of a cryroom, outfitted with
bottle warmers, toilets for young.sters and
disposable diapers. The redesigned theatre
also will have new. large restrooms with tile
walls and floors.

. . Sam
"
'
I
C A G O
Otan Leseritz of the Commercial Theatre is
enjoyiiig his annual holiday . . .
The
Hilltop Drive-In near Joliet is installing a
wide screen B&K's Lund Theatre is installing
Cinemascope. "Doc" Hyde is the
. . .
manager . . . Joseph Fuelner of the H&E
Balaban organization and his wife are taking
a vacation in the South.
N. S. Barger sold the Twin Drive-In to
Loew's. He retains the Morton Grove Drive-In
Sondra Epstein, formerly a dancing instructor
with the Fred Astaire Studios, has
joined the local Allied Artists staff.
Si Greiver is booking the Crawford and
Bugg Theatres. He is also booking the Sunset,
the 66 and Double drive-ins which expect
to open March 4 with "The Bridges at Toko-
Bi" .
Kaplan of Albert Dezel hosted
a luncheon at Fritzel's for Raymond Burr.
The Esquire Theatre, managed by Al Holec.
celebrated its 17th anniversary. The Esquire,
which has been showing films immediately
after Loop runs, will switch to first run
English films starting with "A Doctor in the
House." Subsequent pictures will be "House
of Ai-row" and "Heart of the Matter."
To attract family groups the management
of the Commodore Theatre has inaugurated
a screen gome,
i
HOLLYWOOD takes top
honors. As a box-office attraction,
if is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
63) South Wabath Avcnua • Chlcogo S, llllnall
a new low-admission policy. The new prices
are 35 cents for adults and 15 cents for
ch Idren at all times Complete hstings
. . .
of current attractions are now being carried
in the Chicago American . . . The Bryn
Mawr, Commercial, Esquire. Milford. Surf
and Windsor theatres in Chicago, and the
Des Plaines in Des Plaines, all H&E Balaban
properties, have become members of
Allied Theatres of Illinois. Jack Kii-sch. Allied
president, announced that the Melrose Theatre,
Melrose Park, owned by John L. Billish,
also has joined the Allied membership.
According to Jim Gorman. Loop Theatre
manager. Walt Disney's Academy award nominee
for the best two-reel short subject.
"Siam," will open there March 4. Feature attraction
with "Siam" will be the Japanese
film. "Gate of Hell."
Irwin Joseph, president of Essanjay Films,
said that the company's double feature combmaf-on
of "Karamoja" and "Half-Way to
Hell" is scheduled to open March 6 at three
Fox Wisconsin theatres; the Palace in Milwaukee,
the Oshkosh in Oshkosh and the
Fond du Lac at Pond du Lac.
Alliance Amusement Co. held several meetmgs
to discuss plans for summer operation.
The company's 20th annual 16-week drive
ends April 10. Meanwhile, if weather conditions
permit, March 18 will mark the openings
of Alliance drive-ins at Terre Haute
and Vincennes. Indiana and Kankakee. 111.
This is an earlier opening schedule than in
former years.
The simultaneous visits here of several
stars indicated the importance of local openings.
Rock Hudson and Barbara Rush, who
were in town in behalf of the world premiere
of "Captain Lightfoot" at McVickers Theatre,
were guests of honor at an Irish coffee
party hosted by U-I at the Hotel Sherman.
Dorothy Malone was here to herald the
midwest premiere of "Battle Cry" at the
State Lake. Grace Kelly, here for the opening
of "The Country Girl" at the United Artists,
was feted at a cocktail party hosted by
William Hollander of B&K. Stopping off
before going on to New York were Claudette
Colbert and King 'Vidor.
Jack Carson, Mickey Rooney, Pat O'Brien,
Rock Hudson, Denise Darcel. Celeste Holm,
Ralph Bellamy, Barbara Rush participated in
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NAME
POSITION
the City of Hope telethon staged
hours over WGN-TV. The 1955 coni
totaled S167.013. Money raised on twc
City of Hope telethons over
amounted to $250,000.
\ speciali.v written ad for the
shewing of 'Trouble in the Glen
Cinema had good results as indi
the high gi-osses. The ad copy sta
you going to stay home tonight a
T'V or are you going to step out
yoiu-self to some fun and relaxatio
ing the exclusive showing of a ne
comedy, 'Trouble in the Glen.'
Mr. and Mrs. Otto Eitel, who. went
a contingent of local people for the
of "Cinerama Holiday," were host a:
at a supper party after the open
H. P. Realigns Francl
In Several Territories
From Western Edition
HOLL'yWOOD — Territories h
doubled by Hallmark Productions
its franchised distributors. Jack
and Zollie Volchok of Northwest
Corp.. who have been handling S
Portland exchanges for Hallmark,
been awarded Salt Lake City ai
zones, and they have appointed T
as representative in these two are
Jack Thomas, San Francisco an
geles Hallmark distributor, has bee
the Kansas City and St. Louis exch
Thomas has employed Pat Patter
.show man, to head the San Frai
tribution and has named Claud ^
mer MGM and Selznick publicist,
Kansas City and St. Louis superv:
Hallmark also announced the a]
of Allan S. Moritz, for 20 years
manager in Cincinnati, as its new
franchise distributor of Hallmark
the Cincinnati area.
Cai-d Mondor has been transf
the Memphis zone to Cleveland
"Karamoja" and "Half-Way to
tribution exclusively in northern
Edge, Hallmark publicist, has been
from the St. Louis area to Ohio.
Woodie Latimer of I
Is Smithfield Agent
KANSAS CITY—Woodie Latin
Popcorn Co. recently became the
resentative for Ye Olde Smithfie;
Ham & Pi-oducts Co., w'ho.se adv(
sales promotional program has
selling appeal with the consun
The company is offering free 1
bicycles through trailers and oth
ing material available on request
The Smithfield products have
ard for more than 200 years, tl
basing its reputation for quality
use of select, government-inspe
double-cooked in open kettles a
blended with tangy barbecue sau
to the most delicate taste. Tl
operates with the exhibitor by su]
promotional material as back-b:
ers, menu-riders, counter cards,
mission traUers with sales-appea
Back to Former Ovy
SEDGEWICK, KAS.—Kermit
former owner of the Wick T
taken it over again. Until rece
been operated by Donald Wall

—
iUREAU
h
^
EE
PLANNERS
INFORMATION
2-26-55
SEARCH BUREAU
y, as released, on
itre Planning:
iling Fixtures
nbing Fixtures
ectors
ection Lamps
ting
ns
and Marquees
nd Equipment
^vision
aire Fronts
iding Equipment
Small-Town Editor Sums
Up Case of Local 'Movie'
ST. JOHN. KAS.—Jolin Caylor, manager of
the local Pix Theatre, where he confides it
takes "alert and farsighted" management to
keep the balance sheets in the black, was
pleased no little by a recent editorial written
by Clelland Cole, editor-publisher of the St.
John News. The editorial, titled "Have you
seen a Movie in St. John Recently?" was
unsolicited. It read:
"Most small-town theatres have plenty of
seats these days. Some of them would have
plenty of seats for twice as many customers
as are attending the shows.
"Small towns could ill afford to lose their
movie theatres. And yet the theatre gets precious
little consideration from folks at large
it is just a place to go when a person wants
to see a movie—nice to have it there when
it's wanted.
"In the summer time, there's softball, and
enthusiasm runs rampant. Softball gives
your hometown movie an awful poke in the
middle. Vacation.s hurt movies. So do picnics.
So do night football games, and high school
plays, and community benefits, and night
rodeos, yet all the time, in most small cities,
even as in St. John, the movie management,
suffering mightily from the effects of the
other entertainments, will stay right in there
and do his part to boost them. Television
has really landed a crippling blow to movie
business.
"We might consider what the loss of a
movie house would do to a city like this. It
would drive scores of youngsters out of town,
up and down the highways, regular-Iy. It
would send hundreds of farm folk elsewhere,
where they could either attend or let their
children attend a movie. It would make
life so lonesome on the busine.ss section
streets that on many a night even the shadows
of prowling tomcats would echo.
"Hometow-n businesses must have hometown
trade if they are to do well, and as the
New Year starts all of us might look about
to see how we can help fellow businesses. Including
a cracking good theatre whose manager
is doing a good job."
Carl G. Carter Signs Lease
For Greenwood, Ind., House
GREENWOOD, IND.—Carl G. Carter has
completed a lease agreement with the Community
House board to take over the Community
Theatre. The lease will run for two
years with an option to renew.
All equipment in the theatre, owned by
Mr. and Mrs. J. B. Sconce of Edlnburg, who
operated the house for the past 22 years, was
purchased by Carter. Carter said that the
four-days-a-week policy would continue and
that he expects to run the theatre with the
aid of his family.
MGM to Stop Wide-Screen
Versions of CS Overseas
From Western Edition
NEW YORK—Metro-GoldwjTi-Mayer will
discontinue releasing wide-screen versions of
its Cinemascope pictures in the international
market, starting Sept. 1, 1955, according to
Morion A. Spring, first vice-president of
Loew's International.
"The actual cutoff date will vary with each
country because release schedules vary,"
Spring said. An announcement from Charles
Goldsmith, miinaging director of MGM Pictures,
Ltd., in London said wide-screen versions
of its Cinemascope features would stop
Jan. 1, 1956, four months later, when it is
believed even the smaller exhibitors will be
equipped for Cinemascope, he said.
"In connection with thLs announcement,
it is important for exhibitors to realize our
belief in the great pre.sent and the even
greater future boxoffice value of Cinemascope
presentations. In every country, the film
public has given unmistakable approval to
Cinemascope pictures with Perspecta stereophonic
sound and has shown overwhelming
preference to attend those theatres properly
equipped for Cinemascope showings," Spring
.said. He believed that it will be at least one
year before any theatre overseas is affected
by the new policy "because of the time required
for a picture to play through to theatres
not yet equipped for anamorphic projection."
WANTED
ORVIILE C.
WELLS
General Monoger
THEATRE EQUIPMENT CO
Theatre Equipment Solesmon who will call
on our customers and honestly and conscientiously
advise ond sell the proper equipment
to the exhibitor. This man must have a
thorough knowledge of all processes
THEATRE EQUIPMENT CO.
1206 Cherry St. — AO. 8107 — Toledo, Ohio
Film Council Session
ST. LOUIS—The January meeting of the
Better Films Council of Greater St. Louis
opened in the Scruggs-Vandervoort-Barney
Auditorium at 10:30 a.m. Friday (21). This
was the fourth of a series of meetings on
"Motion Pictures—New Horizons," and was
open to the public.
further
convenience
led in The MODERN
1 the first issue of
Marc Wilder With Jeanmoire
Dancer Marc Wilder will do a specialty routine
with Jeanmaire in the Cole Porter musical,
"Anything Goes." a Paramount film.

.
35^159 Payroll Savers
in Southern Bell • •
MR. FRED .1. TIRXER,
President. Sniillieni Rrll Telejilwne
and Telegrapli Company
"Thrift is an ohl-fnshinnpd virtue that has never fioue out of style in Anterira.
It is one of the foiintlatiitn stones on tvltich our material uell-liein^ as a
nation is built. The payroll deduction plan for the purchase of V. S. Savings
Bonds provides a particularly convenirni nay for the individual to practice
thrift, to invest in his country, help provide for its security, and uccuniulute
a stake for the future."
True, thrift has never gone out of style in America. In
fact, thrift is more fashionable today than in any
previous period in our country's history.
For example:
• 8.000.000 llirifty employees of 4.5.000 companies—
among lliein
the .3.5,159 men and women of Southern
Bell—are investing over .$160,000,000 per month in
U. S. Savings Bonds through the Payroll Savings Plan.
• In 195.3. the Series E and H Savings Bonds bought by
individuals—not banks or corporations — totaled
$4,368,000,000.
• Thanks to the support of the Payroll Savings Plan by
indiistrv and business, and the thrift of millions of
Payroll Savers, the cash value of Savings Bonds held by
individuals amounted to $36,663,000,000 at the
of 1953.
What's good for Amt"ricans is good inr America.
• Sales of E and H Bon.ls in 19.53— 22' f iiighcr
in 1952— provided cash for all E and H Bond matui
and redemptions and still left more than $21().()()0
net. for the reduction of the debt.
• Think of tiic reserve ol future purchasing pi
represented by the uK.re than S49.000.0()0.00i
Savings Bonds, cash value, held bv tlirittv Amerit
A telegram, phone call or letter to Savings B'
Division, U. S. Treasurv Department, Washing
D. C, will bring vou all the help you need to inst
Pavroll Savings Plan or build employee participc
in your present plan.
The United States Government does not pay for this advertising. The Treasury Department
thanks, for their patriotic donation, the .4dvertising Council and
BOXOFFICE

,
since
T Oiiices Claughton Staffers Receive Awards
3 Tampa
LA.—Two promotions
ii-strict office of the
lave been announced
district manager,
is been with the local
been advanced from
;tor to city manager
g theatres. Edgar F.
ith the organization
;d from the manageratre
to city manager
lakeland.
n with the theatres,
jffice to the Tampa
pa. Twenty-two the-
district,
t
za in St. Petersburg
in Awards
e Suits
itributor.-; have been
five percentage suits
district coui-t here,
the awards to RKO,
and 20th-Fox. The
-Calamia Theatrical
Bailey and I. Roy
the suburban Genjudge
found that the
underreporting was
I to 1949, when the
» were tried together
;rreporting, the desuits
were barred by
te of limitations aplat
they were barred
jements on the picand
void under the
checkers em-
's had signed certain
tors, certifying their
)rs could not claim
ig because an accord
the exhibitor on the
;d evidence of damle
amounts of under-
)wn by a comparison
h receipts noted on
idants, but also for
amages. The judgamounts
claimed by
ppointed
- Mrs. Jane Nelson,
.red in Bossier City
Shreveport, was reof
the Joy Drive-In
inction of being the
)rt to manage a local
;d for the Joy Theajy,
the Leo Drive-In
ar the last six years,
chief with the 301st
air force base.
3atre Co.
— Harrison-McElroy
pictures. 516 Crocker
irter of incorporation
SIO.OOO.
MIAMI—The entire staff of Claughton
Theatres of Miami assembled recently
for the first annual presentation of Gold
Service awards. Shown above are employes
who received awards, with executives
of the chain. FYom left to right are
Curtis H. Miller, supervi^ior: Howard Gale,
doorman. Circle Theatre; Mabel Borton.
cashier. Royal: Lillian C. Claughton,
owner of the circuit; Virginia Hooks,
cashier at the Embassy Theatre; Marjie
Beard, concession attendant. Circle; Richard
Lewis, usher at the Embassy, and Don
Don George Sale Deed
Recorded in Shreveport
SHREVEPORT—The defd for the sale of
three theati'es in Shreveport and a fourth in
Bossier City for $550,000 was recorded in the
office of Dozier Webster, clerk of the district
court (15 1. Don George. Inc.. and the Commercial
National Bank of Shreveport, trustee
of the Don George trust for Delores M.
George, .sold the theatres to OUie D. Harrison
and Thomas E. McElroy for 8150,000 cash,
and S400,000 payable in ten annual payments
of S40,000 each. Included in the sale were
the Don George Theatre. 500 block of Crockett
street; the Davis on Barksdale boulevard.
Bossier City; the Don Drive-In, Highway 80,
and the Venus on Lakeshore drive.
Memphis Bandit Caught
Minutes After Robbery
MEMPHIS— A t'unnuiu, wiio held up the
Cros.'.town Theatre here Saturday night (19)
II lid made off with S57 in SI bills, was
captui-ed a few minutes later as he attempted
to e.scape in a taxicab. Immediately
following the robbery. Shirley Shinault. the
cashier, had spread the alarm. Manager
Robert Tucker attempted to follow the bandit
but was turned back at the point of a gun.
Two policemen received word over police
radio of the robbery just as they were
driving past the theatre. A passerby, noticing
the man entering a cab, immediately Informed
the two patrolmen, who quickly madi
the arrest.
Alabama House Gets C'Scope
PELL CITY. ALA — Jame.-- Cagle. manager
the Lyric Theatre here, has completed the
of
installation of Cinemascope.
Tilzer. assistant .supervisor and public relations
director. Sara Call, Royal cashier,
not shown, was also selected for an
award.
Gold Service awards are presented annually
to Claughton's outstanding employes,
with selection based on efficiency,
appearance, general ability and courtesy
to patrons.
The employe meeting was preceded by
a showing of "Courtesy Is Contagious." a
service film distributed by Filmack Trailer
Co. Mrs. Claughton feels that this film
has played a very important part in aiding
the staffs of her theatres to give
prompt and courteous service to patrons.
Georgia Tine' Debut
To Be at Savannah
SAVANNAH—The Lucas Theatre here has
been a.ssigned the Georgia premiere of "The
Long Gray Line" because of the city's large
Irish population. It will open on St. Patricks
Day when the entire city joins in the celebration.
A gigantic street parade featuring
25 marching bands will be one of the highlights
of the occasion this year.
The Chamber of Commerce and officials
of the various Irish societies in the city have
dispatched telegi'ams to Columbia requesting
the personal appearance of the Irish beauty
Maureen O'Hara, who stars with Tyrone
Power in "The Long Gray Line," the sentimental
story of the little Irish sergeant who
for 50 years helped "bring up the brass" at
West Point.
Sanford Airer Improved
SANl-XJKU, KLA.—The Sanlord Auto Theati'e
has undergone a transformation under
the supervision of Manager C. B. Schlrard.
A Moonglow lighting system has been installed,
the place enclosed with an attractive
steel fence, a Sodamaster fountain set up
at the concession stand, the .screen enlarged
to 95x42 feel and RCA equipment and Brenkert
lamps have been added for Cinemascope.
New Manager at Inman
INMAN, S. C—E. H. Everett of Lancaster
has been appointed manager of the State
Theatre here, succeeding Bob Rippy, manager
of the theatre for several years, who
has been transferred to Monroe. N. C. as
manager of a theatre there.

. . . D.
CHARLOTTE
Send Us Your Next Order And /
fgj
We Will Prove I. To You. /^j,,^ j,^
'Hn Yort;, N.Y
SERVICE
and
COURTESY
For over 20 yeofs
OUR WATCH WORD
.CENTURY ro'l'o'rD' STRONG la*S'ps
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
215 E. Washington St.,
GREENSBORO, N. C.
219 So. Church St.
CHARLOTTE, N. C.
30 YEARS OF DEPENDABLE SHOWS
H. G. ARENSON
3450 SELWYN AVE.. CHARLOTTE, N. C.
^S
A/ways A Pleasing Boxoffice Attraction
^^i^-«ljSB00KIH6 service
13S Brevard Court, Chorlotte, N. C
FRANK LOWRY — JOHN WOOD
PHONE FR. S-7787
the best source of supply for the finest
in approved
equipment
TVAount Airy will have its fourth indoor house
with the opening of the Star soon. This
i.i the former Pix Theatre, which has been
extens.vely remodeled. New equipment has
been purchased by W. E. Creiger, the newowner,
from National Theatre Supply. The
Star will operate full time and the booking
and buying will be handled by Reinhardt
The Gloria, Ninety Six, ceased
Enterprises. . .
operations and no plans for reopening have
The theatre in Grifton
been announced . . .
has reopened as the Gay, and all booking
and buying will be handled by Queen City
Booking Service.
. , .
Floyd Cox of the ChoCo Drive-In, Chocowinity,
has resumed booking and buying
for his situation here, formerly handled by
Queen City . . . A. E. Miller of Lincolnton has
turned over the booking and buying of his
Century and Starlite Drive-In, Lincolnton;
Strand and Lester, Chen-yville and Center,
Maiden, to Hugh Sykes of Queen City
L. L. Thiemer and Bill Talbert of Piedmont
Promotions have purchased the Carolina
Drive-In, Lenoii', and announced plans to
operate on a first run basis . . . A. F. Sam
jr. of Statesville Theatre corporation has
announced the purchase of the Avon, Lenoir,
formally operated by Floyd Hanks.
. . .
The Locust Drive-ln, Locust Level, is to
be reopened on a full time basis by Paul
McClure, who operated drive-ins at Concord
I. Alhed of Aberdeen, who operated
the State, Gibson, has announced its sale
to Alvin Stanton That old demon fire
took a rather heavy toll recently, including
the Pi-inceton at Princeton and the Davidson
at Davidson, which were desti'oyed. Pi'ank
Stroud of Davidson reports that the auditorium
was totally destroyed and damage
was estimated at over $20,000, Neither owner
has announced as yet any plans to rebuUd.
Quite a few local film employes have been
called recently to serve on jury duty. George
.tMASCOP^
^^IDE SCREEN
everything
for the
theatre
except film
wil-kin theatre supply, inc.
atlanta, ga. • charlotte, n. c.
Graves, Screen Guild: Hugh McD
.
office manager, and Roy Bradle
Gossett, have all served in th
weeks . . George Ebersole of 2(
of the oldest salesmen from poii
in the Carolina's, has returned fi
pital and will soon be in the tei
. . . Sylvester Sandy, Sandy Pictu
from a trip to Charleston ... Da
IFE sales manager, was out co:
hibUors in northwestern North C
Betty Patterson has returned
as office manager for IFE. She
lanta recently, where she spent
J. H. "Cy'
in the IFE office . . .
public, has returned to work a
hospitalization . . . Sam Trine
home with pneumonia. He was c
trip to Columbia when stricken.
Exhibitors in town booking an
eluded Ralph Cook, the Cook,
Gilbert Faw, Albemarle Drive-Ir
R. T. Albrecht, Ritz, Newberry
Monroe Drive-In, Monroe and
Charlotte; J. W. McMillan, Latt:
Carolina, Batesburg; R. D. Wh
lotte. Shallot te; Luke Linder, L
Williamston ; W. A. Gray, Joy,
Dantzier, Midway Drive-In, Fore
Hill, YMCA, Ware Shoals: Der
Rose Hill, Rose HUl: WUlie San:
Theatre Corp., Statesville; Chi
Colonial Theatres, Valdeso; H.
Greer Drive-In, Greer; Jim Hi|
Lancaster; W. M. Patrick jr., Roc
In, Rock HiU: Carl Dobbins,
mington; Hugh Smart, State,
Jesse Wellons, Fayetteville Dri
etteville.
Theatres Plan to H(
Amer.-Korean Chai
From Western Edition
LOS ANGELES—Solicitation t
tre audience collections will be
for a fund-raising drive on b
American-Korean Foundation,
closed at a luncheon meeting
exhibitors at which the guest (
Maj. Gen. Charles W. Christe
of the foundation. Chairmen of
drive will be Jerry Zigmond, wei
manager of United Paramount c
C. Rhoden, president of Natioi
and Harry Arthur of the Fancl
chain and president of the Sc
fornia Theatre Owners Ass'n.
On the committee with Zigrr
and Arthur will be O. N. Srer
Corwin, Dave Bershon, Thorn
William Foreman, Marco Wolf,
and Newton Jacobs.
Merchants Plan to
DYER, TENN.—Local merchai
ing a plan to reopen the Dye:
Friday nights and Saturday r
nights. The theatre, owned by V
has been closed several weeks.
the Dyer Merchants Ass'n to
house.
Talgar Reopens in Tallahas
TALLAHASSEE, FLA.—The
luus been reopened under the mi

'^v^^'^v^
/Announcing
Ballantyne *H' Series
Quality * plus • Economy
^^
EACH
To meet the needs of drive-in operators who want a low cost quality
speaker, Ballant\ne introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
two-tone gray enamel. Single cone speaker is of excellent quality and
the entire unit is weather-treated to gi\e long service and protection.
Availahle with straight cord or koiled cord at slightly higher price.
Single-Cone
aliiy single-cone,
d speaker unit.
same case as "A"
Finished in tough
enamel.
"A" Series Double-Cone
Patented Ball.ini\ nc diiubje-tone speakers
are unique in the drive-in field. Two
cones, one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white iwo-tone effect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easily — drop
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammerloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
et
DOUetE-CONE HAMMERIOID GRAY DOUBIECONE HAMMERIOID CRAY SINCIE-CONE TWO TONEGRAY SINCIE-CONE
—No Downlrght 0X90 Straight Cord—No Downlight E90 Straight Cord — No Downlight
No Downlight 0X91 Koiled Cord — No Downlight E91 Koiled Cord — No Downlight
— Downlight 0X92 Straight Cord — Downlight
E92 Straight Cord — Downlight
— Downlight 0X93 Koiled Cord — Downlight
E93 Koiled Cord — Downlight
c k s o n St ^^Ballantijnei^wpmi^
#'
H90 Straight Cord — No Downlight
H91 Koiled Cord — No Downlight
H92 Straight Cord — Downlight
H93 Koiled Cord — Downlight
Omaha,
Nebraska
heatre Supply Corp.
Memorial Highway
Fatnpa, Florida
Johnson Theatre Service
1409 Clevclond Avenue
New Orleans, Louisiana
Charlotte Theatre Supply
227 South Church St.
Charlotte, North Carolina
Arkansas Theatre Supply Co.
1008 Main St
Little Rock, Arkansas
Dixie Theatre Service & Supply Co.
1010 North Sloppcy Drive
Albany, Georgia

•

.
toll
I
^/? 1 rt=C 59
Bssions
April
Theatre Owners of
led a progTam for
an April 3-5 at the
Edgewater Park,
has reported it will
leaders on product
TV. exploitai
trade practices.
"bring along your
ill meet March 1.
pen in DC
"
produced in India
he Gemini Studios
irst U. S. showing
lington, D. C, acductions.
national
I Sherman, Washretained
to handle
The picture has
DOO.OOO in Europe
a
:nt Sherman has
Sea," a novel by
NEW ORLEANS
Mew t)rleans was jammed to itji peak this
week as the carnival season reached its
peak. Motel and hotels were bursting at the
seams and hotel rooms were at a premium.
Most exhibitors came into town for one day
making the long trek home from various
parts of the territory a hard day. Among
those on the Row were Ira Olroyd. Teche,
Franklin: Anna Molzon, Royal. Labadeville;
Baker Newton, Rio Drive-In. Vidalia; Jack
O'Quinn, Joy-Oke Theatres. Kaplan: Lefty
Cheraime, Rebstock. Golden Meadows:
Charles Phillips, Delta, Jonesville: Lonnie
Davis, Solomon Theatres; Max A. Connett.
Connett Theatres: E. Clinton. Mono. Monticello,
Miss.: Stanley Taylor. Taylor Theatres;
Mrs. A. Smith, Smith. Picayune. Miss., and
Henry Fayrad and C. C. Meyers. Meyers Theatre,
Biloxi.
Charles Ost, U-I manager and distributor
chairman, conducted a Brotherhood Week
meeting at the exchange.
Transway, Inc., local film carriers, held its
annual banquet meeting at the Jung Hotel
recently. Safety awards were presented to
Vester Bounds and Cecil Bounds, Hattiesburg;
E. Burnham. Ruston: Alex Lemoine, Plaucheville.
and Albert Schneider. Lecompte.
Lillian Gracianette, ledger clerk at Paramount,
suil had the dm m her ears of the
thousands of people who lined the streets In
New Orleans to witness the first night parade
of the carnival season. Lillian, a member of
the Krewe of Orion, relates it is an experience
she will always remember, but most of
all she remembers the voices of the people
holloing, "Throw me something, lady!"
Slated for a February opening is Henry
Raziano's Kenner Drive-In at Kenner, La.
Raziano also owns and operates the Cinema
there. The new drive-in is equipped for
Cinemascope.
Jack Burton Named
SHERIDAN, ARK.— Jack Burton, manager
of the Grant Theatre here, has been named
chairman of the Grant County Chest fund
campaign.
Finest Small Town Theatre Mid-South
No competition. H.ns EVERYTHING. 20 tons refrioeration.
Latest CINEMASCOPE. W-lo-W carpeted,
—
tiled apartment. Garaoe. Fine new tile bldQ.. best of
late equipment. Open records prove excellent return,
low overhead. ALL for $28,000; SU.OOO down. Balance
10 yrs.. 5'/. Retirement offers 4-year payout.
Box 5778
^igg; jkik^;]
liriRE mil
^SKr
At
»HY, JR
EQUIP. CO. OF LA.
Sfrccf
Louisiono
'HITE
EQUIP. CO. OF N. C.
street
Carolina
he Seats that ^how lip in Receipt^ -
I I I I
Up goes the standing of your house
when you seat patrons in Griggs
"Push-Back"' Chairs — the original,
genuine "Push-Back "I Results show
at the boxoffice ... for patrons pay
you back with return visits when
they enjoy "Push-Back" comfort
and convenience. They simply slide
back to let others enter or leave.
They visit concessions more easily
more often.
"Push-Back" Chairs dress up your
house . . . with standards and uphol-
Your RCA THEATRE SUPPLY DEALERS
MR J B DUMESTRE. JR
SOUTHEASTERN THEATRE EQUIP. CO. OF GA.
201-3 Lucl>ic Street, N W
Atlanta 1, Georgia
I I ~r
j
1 ,—I
stery in colors to suit your decorating
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moving parts . . .
and seats for thorough cleaning . . .
chairs interchangeable on standards
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Terms? >X'e've S"' '^rn\ Let us show
you how easy it is to pay for your
installation of Griggs "Push-Back"
Chairs by RCA. Call us soon. We're
ready whenever you're ready for the
only chair that sells seatsi
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MR HERBERT W SMALL
SOUTHEASTERN THEATRE EQUIP. CO. OF FLA.
206 E. Boy Street
Jocksonville 4, Florida
MR NEIL B BLOUNT
MONARCH THEATRE SUPPLY, INC.
492 S Second Street
Memphis 2, Tennessee

MIAMI
TUTiami resident B. P. Schulberg, former
Paramount and Columbia producer and
father of Budd Schulberg, whose "On the
Waterfront" is up for eight Oscars, was a recent
guest of Florida State Theatres at a
screening of "The Country Girl" . . . "Final"
week keeps turning into "one week more" at
the Lincoln where "Deep in My Heart" is too
deep in the public's heart to be canceled
out yet. Picture Is nine weeks old here.
Foreign films being shown at two local
art theatres receive more and more attention
from amusement pages, which seek to
help educate the pubUc to these film forms.
George Bourke wrote recently; "Just as a
visitor from abroad might conclude all Americans
were T Love Lucy' fans, so it is
possible for a follower of cinema imports
to get the idea that all foreigners are disciples
of loose living." Cinema imports are
a winnowed lot, he explained, often .selected
for a liberal minded or thrill-seeking clientele,
and thus hardly representative of either
a nation's film output or its moral standards.
The proper understanding and attitude is
Florido's FIRST Supply House
NEW ADDRESS . . .
206 IMEMORIAL HIGHWAY
TAIVIPA, FLORIDA
NEW PHONE .
. . 8-5189
NEW CONVENIENT PARKING
for Our Customers
UNITED
Visit us at our new building
THEATRE SUPPLY CORP.
206 Memorial Highway
Tompa, Florida Phone 8-5189
Mail Address: Box 375, Tampa 1, Flo.
flLdl BOOKl OfflCf
Experience Industry — Integrity
Al
Rook -Betty Whitmire
160 Walton st. n.w. .

i spot
i (Para),
. Garner,
. . F^-om
. . The
' Phono:
etsSOO
lebut
nsational 300 per
Memphis by storm,
office sweepstakes
went to the
r!" which reported
ay at Black Rock"
)-Ri." in their secctively.
fell to just
ILsappointlng gross
f Zanzibar" which,
, managed an 80.
)00)
plus stage show. . 80
200
(MGM), 2nd wk.. . 100
3rd wk. . . 90
300
JVILLE
>r of Florida State
ach district, was
3T associates at a
here at the George
right, who was a
e of 16, started his
ai-s ago at the old
30ga. He has held
t 29 years. Coming
as Harry Botwick,
Miami.
.
manager, returned
onnection with the
h ends on June 23
iffice manager, exexhibitors
for the
Deck" . . MGM's
1 of Judson Moses
nie Noah in French
at FST . . . Gene
ioneer Theatres at
y on his way home
Frew, U-I district
it the local branch
president,
and; William Lee.
Dale, Lake Butler,
m Beach . . . Back
ing of U-I bookers
!r H. Mathews.
was R. Cam Price,
lied to Wilmington,
his mother, Mrs.
ells Big
mark attained by
oitation items in a
tabloid herald for
) Young" reached
)nth of circulation
the four-page tabnes
from the picack
page reserved
laydates.
Dx Sold
heatre Enterprises.
(X Theatre, located
ve., near Gentilly
tres for $100,000.
MEMPHIS
pilm salesmen met with Manager Reginald
Reagan, RKO. area Brotherhood Week
chaii-man, and arranged to have collections
taken at theatres in this trade territory for
the cause. M. A. Lightmaii sr. and Richard
Lighlman, MaJco; Joe Young. Warner Bros.;
Tom Young, 20th-Fox; Richard Settoon. U-I;
Howard Nicholson, Paramount; Nat Wyse.
Republic; Bailey Pi-itchard, AA; Louis
Ingram, MGM, and Norman Colquhoun,
Columbia, wers among executives who attended
and helped conduct the session.
Mrs, Nate Evans, whose husband is associated
with Idlewild and Savoy theatres,
is recovering at Baptist Hospital following
surgery ... A. Whyte Bedford, Mai-ion,
Hamilton, Ala., was a rcceirt visitor . . .
Mrs. M. R. Steger, the Palace, Tunica, MLss.,
is recovering from an illness at Baptist Hospital
. . . C. E. Sumner, salesman with
National Theatre Supply, is back at work
after an illne.ss.
Area exhibitors, who attended the Allied
drive-in meeting at St. Louis, included D. F.
Bli.s.sard, Okolona. Okolona; Orris Collins,
Capitol, Paragould; W. L. Landers, Landers,
Batesville. and Mis. O. W. McCut

. .
ATLANTA
pxhibitors seen on Filmrow included C. H.
Simpson. State Theatre, Chattanooga;
Donald Boardman, Skyview Drive-In, Augusta;
Juanita Foree and Juanita Bellville,
Lakemont Drive-In, Alcoa, Tenn.; L. J. Duncan
and Sidney Laird, Al-Dun Amusement
. . . Elizabeth
Co., West Point, Ga., and Tommy Lam, Lam
Amusement Co., Rome, Ga.
Wallace, National Screen Service, was back
at work after a short stay in Georgia Baptist
The girls at United Ai-tists gave
Ho.?pital . . .
a luncheon and stork shower Friday (18) for
Lois McMillen, who has resigned to await
the stork's visit.
The Linco Theatre, Lincolnton, was completely
destroyed by fire Sunday (13) . . .
George Hoffman, NSS salesman in the Florida
territory, was given a surprise luncheon
by NSS folk, headed by Charlie Lester, at
the Variety Club Wednesday (16) and presented
with a plaque in appreciation of his
24 years of service . . . Jack Weiner, MGM
publicity man, was in following his release
from a Jacksonville hospital, where he has
been since Christmas as a result of injuries
received in an automobile accident . . . Walter
McDonald, UA booker, has been transferred
t.i the Jacksonville office as head booker .
Cliff Wilson. ABC Theatrical Enterprises, returned
from a trip to Memphis.
. . Nell
Bob Moscow, operator of the Rialto Theatre,
returned from a week in New York .
Middleton, MGM, returned from a visit to
Sandersville . . . H. J. Cleveland sr., owner
of the Skyline Drive-In, Tuscaloosa, Ala., has
leased the WJRD Auditorium Theatre,
changed the name to
the Roxy Theatre and
is to reopen Saturday (26i. The theatre has
been clo.sed .since 1953. The booking and buying
will be handled by the Tom Jones Agency,
which also handles the Skyline Drive-In.
Tommy Thompson, president of Georgia
Theatre Owners, arranged a three-state meeting
at the Variety Club Wednesday (23).
D.strict and branch managers were invited
to attend. The discussion was on ways and
mean,? to improve attendance in all towns
by establishing a southeastern movietime festival
month to run from May 15 to June 15.
To Direct Instea(d of Pro(iuce
Herman Hoffman originally set to produce
the MGM film, "The Bar Sinister," will instead
direct the opus.
EST MANAGER RETIRES—Walter
B. Lloyd, city manager for Florida
State Theatres at Tampa for the past
six years, has retired after completing
33 years in the theatre business. During
his long career he managed theatres
in New York City, Chicago, Hartford
and Miami. He also was a district
manager for Publix in New England
and in the middle west. A party attended
by EST personnel and Tampa
exhibitors was held in his honor upon
his
retirement.
Only Jackson, S.C, Drive-In
Destroyed by a Fire
JACKSON, S. C—The Sunset Drive-In.
Jackson's only airer, was destroyed by fire,
with damages estimated at $15,000. The entire
concession stand, as well as projection
equipment, merchandise and merchandising
equipment and two restrooms were demolished.
Mack Foreman and L. P. Finley, co-owners,
said they believed the fire was started due
to defective wiring. The building and its
contents were only partially covered by insurance.
HANDY

lion Show
ys Clubs
lub's big California
ch 12 at the Shamt
only one but three
bathing suits, and
money for two new
ming pool for the
leach Park.
lent
of the board of
w Variety, the 125x
•
of 75th street and
the Latin-American
md plans are in the
center in Sunnyside
en by the county.
the gi-een light to
proceed immediately
Side club, and the
iioney for the clubs
.uction of dazzling
; dmner-show costitrons
and $25 for
year is $120,000.
1 creators, and top
e flying in special
nd women.
ecret;
Deacon
D not pass on all
in Memphis. This
•yd T. Binford, 88,
md Shelby County
Interesting Persons
ation
WMCT. Binlark
Porteous, staff
litar.
)rs screen only the
butors think might
r good movies, we
;." Binford said on
He said he became
ieacon." because he
n sulky races some
railroad mail clerk
ice robbed by Rube
lin robber. He admovies
about Jessie
o Methodist church
re named for Binof
Duck Hill. Mi.s.s.
romoted
larold F. Ward, an
Lsa for Video Indelen
transferred here
and State theatres
:n. Ward, who has
938. will take over
icting manager.
SKEM TO BE SEEIN(; K.XCERS'—
.\nyway, the 20th C'ontury-Fox picture
was the topic of conversation at this cocktail
party in Dallas. Left to right: Francis
Barr and Frank Star/, of the Interstate
Circuit publicity staff, .Mark Sheridan,
20tli-Fox branch manager, and Jimniie
Gillespie, 20th-F

Announcing
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speaker, Ballantyne introduces its new "H" Series in-a-car spea
Speaker is housed in a sturdy sand cast aluminum case finishe
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the entire unit is weather-treated to give long service and protec
Available with straight cord or koiled cord at slightly higher {
"E" Series Single-Cone
Another high quality single-coiie,
weather treated speaker unit.
Mounted in the same case as "A"
and "Q" series. Finished in tough
haminerloid gray enamel.
"A" Series Double-Cone
Patented Ballantyne double-cone speakers
are unique in the drive-in field. Two
tones, one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
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undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
big feature. Case opens easil) drop
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
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hammerloid gray enamel fiiiish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(3 SPEAKERS — 1 JUNCTION BOX)
BLUE AND WHITE DOUBLE-CONE
AX90 Straight Cord—No Downlight
AX91 Koiled Cord — No Downlight
AX92 Straight Cord — Downlight
AX93 Koiled Cord — Downlight
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0X90 Stroighl Cord—No Downlight
0X91 Koiled Cord — No Downlight
0X92 Straight Cord — Downlight
0X93 Koiled Cord — Downlight
HAMMERLOID GRAY SINGLE-CONE
E90 Straight Cord — No Downlight
E91 Koiled Cord — No Downlight
E92 Straight Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY SINGLE-CO
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H91 Koiled Cord — No Down
H92 Straight Cord — Downli(
H93 Koiled Cord — Downligl
1712 Jackson St ^^^^^^llantifneijmvp^
Omaha,
Nebroi
J. H. Hardin Theatre Supply Co.
714 South Hampton Rd.
Dallas, Texas
Century Theatre Supply Co.
706 West Grand Avenue
Oklahoma City, Oklahoma

and
NTON 10
he title of the "San
tory to "The Texas
torical film dealing
exas liberty will be
iiid Port Clark area
. . .
ger of the Sunset,
th the Wind"
film critic for the
a midweek visitor
hills of Boerne, and
Idtime theatre pro-
^paper feature story
I second week here
the Josephine, and
estic . . . Interstate
M. Watson will be
;n's Costume Prohc
jnicipal Auditorium
-In has installed a
lew projection and
I^OMPO Oscar race
ted at the Trail,
Hi-Park drive-ins.
i
me all six Academy
linees posted in the
t release. "Cuidado
ler western musical
the No. 1 boxoffice
draw in Latin American films, and El.sa
Aguirre. Mexico's most exciting star. It
played the Alameda the week ending
There were quite a number
February 27 . . .
of film folk in tow-n this past week. Some
of them came to .see the golf tournament and
others came to attend the Texas railroad
commission hearing held to determine if
Kirby Film Service (Bluebonnet Film Service.
Houston I
Valley Film Service .should be
allowed to have direct .service from Houston
to San Antonio and on to the Valley and
other parts of the territory now .served out
of San Antonio. Attending the hearing were
Eddie Vela, manager, Prels circuit. Victoria;
Theo Routt, head booker. Long Theatres,
Dallas: O. A. Woody, O&A Film Lines, Lubbock.
Visitinc the exchanRes to book Mexican
product was Ed Brady, Palace, San Benito.
He also played in the golf tourney. Others
here on film business were Wayne Long,
Monahans; T. L. Harville. Rio, Alice ihe
recently sold hLs Odem at Odem to William
Hendricks, who formerly had the Azteca.
Mathisi; Manuel Solis, Rancho Drive-In.
Alice: Mateo Vela, the Iris, Alice: Benito
Silvas. the Mexico, Carrizo Springs and
Antonio Silvas, his brother, who has the
Silvas, Asherton: E. H. Haubner, the Tejas,
Uvalde, and other houses there, and Humberto
and Horacio Gonzalez, the American,
Bishop.
Earl Snyder Acquires
Tulsa Cove Theatre
TULSA— Earl Snyder jr., Allied of Oklahoma
executive, purchased the neighborhood
Co\e Theatre from two Tulsa University
professors, effective the 20th, and apix)inted
L. L. Elliott, his brother-in-law, as manager
of the 550-.seater.
Snyder said the March 28-29 convention
be the main concern
of Oklahoma Allied will
of the February 28 luncheon meeting of the
board in the Variety Tent 22 clubrooms in
the Biltmore Hotel at Oklahoma City. Glen
Thompson and Snyder will report on the
National Allied drive-ln session held at St.
Louis recently, which they attended. Ekidie
Jones of Sand Springs and Harold Combs
of Oklahoma City al.so took in the St. Louis
meeting.
MGM will hold its Ticket Selling Workshop
immediately following the two-day Allied
convention. Snyder and Ed Thorne, Theatre
Owners of Oklahoma head, urged all exhibitors
to attend.
Alto, Tex., Gets C'Scope
ALTO, TEX.—O. L. Smith, owner, has installed
Cinemascope equipment at his Alto
Theatre.
Mexican comic Gonzalez Gonzalez has been
added to the featured cast of Warners' "The
Jagged Edge."
3st Switch In Soft Drink History
more theatres now vending Pepsi than one year ago.
And here's why Pepsi is (he right choice for your theatre.
DRINKS PER GALLON
MORE PROFIT PER DRINK
iVIORE
Pepsi profit tops all nationally advertised and imtionally
available cola syrup lines. Pepsi's syrup price is
the lowest of any nationally advertised cola— far
lower than the nearest comparable cola. Add extra
profits from Pepsi's extra drinks— 128 drinks per
gallon, compared with 115 for the nearest comparable
cola.
PEPSI IS AMERICA'S FASTEST
GROANING COLA DRINK
Write for full details.
We'll be around to discuss
this important subject with you.
Sterling
Sales & Service, Inc.
Theatre Equipment Supplies & Service
Phone PR-3191 • 2019 Jackson Street • Dallas, Texas

. . with
OKLAHOMA CITY
pari Snyder of Tulsa, Oklahoma Allied
. . . Tuesday,
executive, was on the Row with hLs wife,
arranging some basiness in order to get away
for a week at Hot Springs
Washington's Birthday, was a holiday on
the Row.
In booking Monday were Elizabeth Tucker,
Pauls Valley: Opal Gray. Chickasha, and
SELL YOUR THEATRE PRIVATELY
Largest coverage in U.S. No "Net" listings.
Hitjhest reputation for know-how
and fair dealing. 30 years experience including
exhibition. Ask Better Business Bureau,
or our customers. Know your broker.
ARTHUR LEAK Theatre Speciolists
J305 Caruth. Dallas. Texas
Telephones EM 0238 - EM 7489
~ CONFIDENTIAL CORRESPONDENCE INVITED
Edna Faye Still, who will take over the
Tuttle Theatre at Tuttle for weekend operation
to begin with. Mrs. Still leased the
325-seater from J. A. Markel of Minco. She
and Mrs. Gray have been managing the
Esquire in Chickasha the last five years.
The Tuttle was closed last December 1. Mrs.
Gray will book and buy for Mrs. Still. For the
time being the latter plans to drive to and
from Chickasha, but in a month or so will
move to the town of 1,000 population.
The Bob Bartons, both bookers for the
R. Lewis Barton circuit, have a new offspring
named Roger Keith, a first child.
Bob, son of R. Lewis Barton, is the booker,
while his wife is his assistant. She plans to
continue to work.
Dave Hunt, chief barker of Variety Tent
22, has been named vice-president in charge
of finance by the Oklahoma County Health
A.ss'n. Hunt is film director for KWTV, CBS
outlet here. The health miit's base of operation
is sponsored by the Oklahoma Variety
tent, at a cost of about $6,000 annually. In
addition to Variety Club Health center here,
the tent has a center in Tulsa.
The Barber, a Cooper Foundation situation,
has been offering midnight stage shows of
the variety type, along with a screen bill,
Five minutes after a
on Saturdays . . .
bandit robbed the local Airline Drive-In he
was captured, chiefly because Mant
Williams drove up while the robbe
progress, and chased the bandit to i
license number. The robber, arme
shotgun, collected $47 from the
16-year-old cashier, Edward Ogle,
line is owned by Barton.
Mr. and Mrs. Don Cole of the
Buffalo are installing a wide sc
.some new booth equipment. The;
had new seats installed.
W. R. Howell Supply is installing
at the Admiral Drive-In, Tulsa.
Alex Blue of Tulsa and Hank Roh
When this job is completed, the
will be the only twin screen ope
Oklahoma. Original plans called
screens, but imtil now the ozoner haj
with only one. The single screen
already was CinemaScope equipped
Ralph Di'ewrys of Tulsa spent last
in Oklahoma City. He is manager
Downtown Theatres.
The following were amiounced as i
bers of Variety; Dick P. May, U-
Billy G. Moore, with a theatre disi
John B. Martin, radio station KT(
man; Edgar T. Bell, general manag
tion KWTV: Harold E. Phillips, KV
neer: Paul E. Bryant, Capitol Re(
tributor; Glen Walker of Cooper F
Theatres; Robert C. "Bob" Treasi
homa City Advertiser staff; Maury
son. advertising agency official, a
Shanbour. local theatreman.
n^M^
herSeats IhcrHlnnrroiir^Bce^
Up goes the standing of your house
when you seat patrons in Griggs
"Push-Back"* Chairs — the original,
genuine "Push-Back"! Results show
at the boxoffice .
you back with
. . for
return
patrons
visits
pay
when
they enjoy "Push-Back" comfort
and convenience. They simply slide
back to let others enter or leave.
They visit concessions more easily
more often.
"Push-Back" Chairs dress up your
house . standards and uphol-
At Your RCA THEATRE SUPPLY DEALERS
stery in colors to suit your c
rating scheme. Rugged, lon|
features include: protected, end
moving parts . . . removable b
and seats for thorough cleanin
chairs interchangeable on stanC
to equalize wear.
Terms? We've got 'em! Let us s
you how easy it is to pay for
installation of Griggs "Push-B
Chairs by RCA. Call us soon. V
ready whenever you're ready fo
only chair that sells seats!
'"Puih-Back"®
MR. A MORTENSEN
SOUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin Street
HoustOf\ 3, Texos
MR. J. O. HILL
SOUTHWESTERN THEATRE EQUIPMENT CO.
2010 Jackson Street
Dallas 1, Texas
MR. J. ELDON PEEK
OKLAHOMA THEATRE SUPPLY
628 W. Grond Avenue
Oklohoma City 2, Oklohomo

,
president
. Release
cn
)points
roups
of the
Dwiiers Ass'n. has
nmittees to prepare
to be held in the
March 9-11.
Charles Weisenberg,
5tormy Meadows.
Smith and Albert
Distaff Side Is
As Well Equipped
As Men To Join Managerial Ranks
1. Frank Bradley
jj
Charlie
Wise and
tality: Phil Isley,
Heywood Sini-
srg,
ix.
or not. have been
; Workshop will be
let Sales |
I Success
im that "This Is
iter and more con-
1 any other picture
'abian, president of
He said that for
\ at many of the
ama has exceeded
ers often exceeded
ed that more than
re's attendance of
^
,les through sources P
t up to handle the
1 as conventions,
tions and fraternal
e 14 cities showing
reau was set up to
groups,
imotion will be exliday."
Coupon ads
rs within 150 miles
it.
g
i
'eriod
I
mt will release a ||
of them in Vista-
||
ur months of 1955. is
s "Three Ring Cir- ^
;chnicolor, for Jan-
;|:
•idges at Toko-Ri." |;
ary.
|
Conquest of Space." |:
Country Girl," a
April, the releases
in VistaVision and p
les Cagney, Viveca |j
Jean Hersholt. and
•. starring Shelley
I, Vittorio Gassman
a 20-minute short
nny Kaye, will also
int for UNICEP in
M
Huddled over Flo McDonald as she reads BOXOFFICE, are other Texas Valley
women managers. left to right, Kalhrjn Verser, Oenc Borshelt, Wava Woodward,
Betty Lopez and Helen Carter, all of whom have made a mark for themselves in an
industry not particularly known for fominini- participation at that level.
HARLINGEN, TEX.—Recently, the
Valley Morning Star, a local newspaper,
paid tribute to a group of Valley
gals who have proved that the
fair sex is just as well equipped to be
theatre managers as their male counterparts.
In this respect, BOXOFFICE,
too. lifts its editorial hat to these six
distaff showmen.
Recognized as the pioneer in years
of service, Flo McDonald's career goes
back to over 20 years ago and the State
Theatre at Wichita Falls. There, a
temporary three-day job led to the position
of cashier and then to house
manager. Eventually, she became manager
of both the Capitol and Queen
theatres in Brownsville. In Brownsville,
.she has made quite a record for herself,
becoming the first women ever elected
to an executive position with the local
Chamber of Commerce when named
vice-president in 1942.
An earlier start, however, was made
by Wava Woodward, manager of the
Strand here, who began her career in
in
1926, when she went to work as cashier
of the old Rex Theatre, now the Arcadia.
But she stayed in the business
only a few years, resigning when she
married. She returned to the Arcadia
1947 as cashier and was later transferred
to the Rialto. where she remained
two years before going to work
at the Strand, where she became manager
Just a year ago.
Helen Carter is another of the girls
who got her start as a cashier with
the Arcadia, where she began in 1944.
In a short time, she worked her way
up to assistant manager, a position she
held until a few months ago, when she
was named manager of the Rialto.
A backgi'ound as a cashier also helped
Betty Lopez, who began in that capacity
with the Azteca, McAllen, in
1936, later becoming cashier of the
Queen and Palace jointly. In 1950. she
was appointed manager of the El Rey
there, followed by her being named
manager of the Capitol at Brownsville
in 1954.
Kathryn Verser had three jobs at the
State in Mercedes before she became
a cashier and began her rise in managerial
ranks. She started by selling
popcorn, was promoted to usher and
then to ticket taker. F^-om this position,
her next steps included treasurer and
assistant manager and then, transferred
to her home town of Donna,
manager of the Plaza, followed by two
years as manager of the Rialto and
Strand here. She returned to Mercedes
last year as manager of the State.
Gene Borshelt started her career In
1937, while still in high school, working
evenings and weekends as an usher.
She became a combination usher and
cashier at the State, Mercedes, following
which she quit, returning to the
business last June as auditor and relief
manager of the Lew Bray and
Strand here.
Although the girls have made no
actual survey, they do believe that the
proportion of women managers in the
Valley Ls considerably ahead of that
in the state generally.
Trail'
irtlett and Earle
ichanan and Dougsome
Trail," a Lip-
Theatre Name Changed
FRANKLIN, TEX.—Bob Reeves jr., owner
of the Wilder Theatre, announced that the
name of the house will be changed to the
ReSan.
C'Scope to Ralls. Tex.
RALLS. TEX.—Manager Chuck Engle of
the Crystal Theatre reports that the house
has been equipped for the showing of the new
wide screen processes.

Not Enough Film Action Ezell Staffers at Galveston Mee
So Youths Start Fire
From New England Edition
PROVIDENCE—Since BUI Trambukis took
over the management of Loew's State, and
instituted a rigid policy of forceful dealings
with the hoodlum element, he has virtually
wiped out vandalism in his house. However,
the other morning, when making his usual
daily inspection of the theatre, he noticed
three teenagers acting suspiciously in the
telephone room in the mezzanine section.
Walking over to see what was transpiring,
Trambukis discovered smoke issuing from the
partly opened door, and the telephone book
ablaze.
Grabbing a fire extinguisher from the wall,
he pinned one boy to the wall, and put out
the blaze, both at the same time. The other
two youths raced for the stairs and into the
arms of a waiting policeman, who, hearing
the scuffle, was on his way upstairs. The
three culprits were turned over to the juvenile
division of the court. All came from respectable
families, including a physician and
a contractor.
When the vandals were questioned as to
their motives, the youth who admitted setting
the fire, said, "There was not enough action
in the picture, so we thought we'd start some
excitement." (The picture being screened was
"The Barefoot Contessa.")
The cases of the three -will be heard at a
special session of the juvenile court.
John Del Valle has been named west coast
manager for Mayer and O'Brien, Inc., public
relations firm.
Personnel of the K/.ell & Associates circuit of drive-in theatres gatheret
veston recently for their annual convention. Shown in the group shot above
row, left to right: Dowlcn Russell, secretary and treasyurer; Margin Bates, m;
Pasadena; Jack Yeeren, Fort Worth; Jimmy Harris, Houston; Mike Hopkim
Billy Duckett, Dallas; George Comeaux, San Antonio; Glyn Morsbach, Aus
Wolf, Corpus Christi; Lee Lipscomb, Fort Worth.
Front row, standing: Albert Reynolds, general manager; James Bates, San
Dave Young, Browns\'ille ; Mrs. Marvin Bates; Eph Charninsky, San .Antonio
FuUenwider, secretary; President C. C. Ezell; Dorothy Mealer, cooking departn
Trojahn, Dallas; Don Wileman, Beaumont; Conley Cox, sujiervisor, and Hu
purchasing department.
Front row, kneeling: Kenny Morris, Dallas; Lee Parrish, Cohen Candy Co
at the convention; Edward Broussard. Port Arthur; Marshall Nichols, Br<
Frank Whissenant, San Antonio; Bentley Davis, Waco; Mildred Martin and D:
ivin, Houston. The home office is in Dallas.
Texcis House Updated
EDNA. TEX.—The Edna Theatre has been
equipped for the screening of Cinemascope.
Superscope and the other new processes, according
to Manager Gene Fowler.
City Commission
Files for
GRAND PRAIRIE, TEX. — ^
Grand Prairie theatre owner, hi
candidate for the city commis
April 5 city election.
REGISTER NOW ... for the third ann
1955 CONVENTION
of
TEXAS DRIVE-IN THEATRE OWNERS ASSOCIATK
3 BIG DAYS MARCH 9-10-1
• MGM WORKSHOP
At the
• SUPER CONCESSION FORUM
• MAINTENANCE AND OPERATION FORUM
• MANAGERS MEETINGS
• OWNERS MEETINGS
• FILM BUYING CLINICS
the
HOTEL ADOLPHUS. DALLAS
.......-_.... -TEAR OUT AND MAIL--------
Texas Drive-ln Theatre Owners Ass'n
1710 Jackson St.
Dallas,
Texas
Gentlemen:
Enclosed is check tor registrations
Third Annual Convention.
(Signed)
REGISTRATION ONLY SIQOO
Street
City ;... State

'
the
ond
. .
every
Airer
Throw
- Veon Newman.
is Drive-In, says
;hat was installed
the longest throw
distance between
id new projection
use of the great
;e-foot lens supbuilt
by Bausch
:he lens exceeded
for the old one.
.aredo, Tex.
lo Theatres, operhouses
and a drive-
1 date for construc-
K 725-car drive-in
as-yet un-named
i for Cinemascope
rge concessions opyground.
mproved
Jack Crane and N.
::leveland Drive-In.
ng several improve-
'he screen wUl be
e showing of CinelaygTound
will also
Critical of Coin TV Sets
For Sporting Events
From Eastern Edition
NEW YORK—Jmimy Jemail. the "Inquiring
Fotographer" of the New York Daily
News, who has been seeking comment on
current topics daily for years from people
in the streets, has posed this question: 'What
Will Coin Television Do for Sports?" The
replies of six persons appeared in the Thursday
1 10) issue.
All comment was critical. It was said thai
sports should be seen free on TV. that the
movie industry would be damaged and
thousands thrown out of jobs, that if people
had to pay they would prefer to see live
sports, that it would open the way for "too
much greed by the promoters of sport events"
and that it wouldn't be long before people
would be asked to pay for other TV entertainment.
One man said viewers would pay to see
only the big events. He added that if they
were charged for lesser spectacles, "they
would rather get out of their homes and see
a movie."
Texan Buys Another
MC CAMEY, TEX.—Frank W. Nelson, owner
of the local Circus Drive-In and Grand
Theatre, recently purchased the Ford Drive-
In from H. Ford Taylor. The amount of the
purchase price was not disclosed.
HERE'S YOUR CHANCE
to 9el in the
BIG MONEY
As a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It hos
been a favorite with theotre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
131 Soulti Waboth Avtnue • Chicago 5, llllnolt
^^
PAJLYJtN.IV"'
lllllil •UlliM
-.•*/
, I urn ihc Kr) So/il)
im ?mm company
DAUAS MEMPHIS NEW
Dili* f*,^,"^.,
igview
he Longview city
ocal theatre owners
IS an outbreak of
losed.
Scope
/^inter, manager of
rts that the house
showing of
proved
ler Elmo Hooser ha.s
e-In for the shoween
processes.
ime
areparation for the
)r has reopened his
)ur-day week. The
n on Friday. Satur-
'our
,rs with Glen Ford,
Idward G. Bobin.son
It Men." has opened
>earance tour, start-
Qialilr and Speed
km fH tend rMi S^iil
lis Hf*t $(,••!,
Now Dated for
''
The POPCORN MAN announces

Sell . . and Sell
Scores of busy little messages
go out every week to a tremendous
audience— and they get a tremendous
response!
Every exhibitor is
busy— buying,
selling, renting, hiring. All this is
made easier and more profitable
with the classified ads in Clearing
House each week.
READ ' USE • PROFIT BY—
Classified Ads
in
BOXOFFICE
Greatest Coverage in the Field—Most Readers for Your Money
Four Insertions for Price of Three

. . . Sol
. .
. .
Records
pening
; brutal weather
ly took a big slice
)mer "The Country
n its seconci week,
liness. "The Counhouse
record and
possible considerpacity.
It was the
ristmas" and "Bad
d the second for
100)
k (MGM), 3rd wk.. 80
75
3l) 85
k 95
nd wk 200
3rd wk 100
) 250
iwn theatres beat
xotfice in spite of
LOW in years, which
nd 18.000 on the
leum. "The Bridges
3 per cent and was
Jnderwater!" went
held for another
); Untamed Heiress
90
rhe Sleeping Tiger
115
Hell Raiders of the
90
Ri Poro) 155
120
'ou ;Col); Clipped
95
Retires;
an 30 Yrs.
nearly 30 years
lesman with 20thtz
will retire on
jient of a pension
th the old William
Lorentz joined the
a sales capacity
-
since. As a Fox
all parts of the
t a-ssignment has
; branch will hold
im. starting March
I April 30. In apy's
i>en.sion. he is
's exhibitors lend
o the drive.
; laid for a Brothi.t
the Fontenelle
Flynn, MGM maniced.
PES MOINES
T^ore than 800 youngsters packed the
Algona Theatre at Algona to the rafters
on a recent Saturday morning for a free
show, sponsored by the theatre and six
Algona dentists and the county nurse. Only
requirement for admission was a card signed
.
. . .
by the child's dentist. A similar show was
held at the Croft Theatre in Bancroft
Del Leaneagh has moved into the
.
Iowa
Theatre building at Algona. He operates the
North Iowa Directory Service there
There is some comment along the Row
concerning Lou Levy's absence when they
gathered to dance at the recent Variety
Club ball. Lou sat them all out, along with
Herb Blass. Anyone want to take on the
job of teaching these heavy-footed barkers?
The Variety Club is making plans for
a style show to be sponsored, of course, by
the ladies. Co-chairmen are Mrs. Lou Levy
and Mrs. Robert Sadler.
F. J. "Mike" Lee. district manager, and
D. B. McLucas. Omaha manager, were here
for conferences with UA Manager Carl Olson
Francis, district manager, and Nat
Nathan.son, division manager, spent a couple
of days with Jack Kennedy at Allied Artists.
Repeal of Sunday Ban
Passed by S. D. House
PIERRE, S. D.—A bill to repeal South
Dakota's "blue laws" banning movies and
other forms of entertainment on Sundays
was pa.ssed by the House of Representatives.
The vote was 50-22.
According to Representative Raymond
Dana. Republican of Sioux Falls, who is
sponsor of the measure, the blue laws were
impossible to enforce. Speaking before the
House, he repeated the section which would
be repealed. It forbids movies, operas, dramatic
performances, baseball games and other
activities where admi.ssion is charged. Also
banned are "jugglers and rope dancers."
Representative John Buehler urged the
House to write a "realistic law" and then repeal
the obsolete sections of the present law.
DeRochemont Names Two
Sales Representatives
NEW YORK—Lo;ns DeRochemont Associates
has appointed two new sales representatives
for "Martin Luther" in the Indianapolis
and Des Moines-Omaha exchange
territories. Jack Safer of Safer Films Distributors
of Indianapolis and Meyer L. Stern
of Lippert Pictures of the Midwest of Omaha.
Both are effective March 1.
A supporting role in the Sam Katzman production.
"Jail Bait." a Columbia picture, was
drawn by James Bell.
Urge Exhibitors Fight
For Film Rent Ceiling
MINNEAPOLIS— In a per.sonal
message to
independent exhibitors in the current North
Central Allied bulletin. President Bennie
Berger called upon them to contact their
senators and congressmen for support of the
proposed bill designed to bring film rental
relief to theatreowners "even before its introduction."
S. D. Kane, NCA executive
coun.sel, joined Berger in the plea.
Both center their attacks on must-percentage
demands on small grossing theatres.
Berger urged exhibitors "to see your congre.ssmen
and senators and tell them what
film companies are doing while they're making
paupers out of the small-grossing theatreowners.
"This battle for existence cannot be won
unless you enter into it as sincerely and
strongly as you possibly can," Berger wrote.
"Please apprise your local newspaper men
of the situation and the reason why you are
unable to get some top pictures and ask
their help in editorials condemning the film
company practices. Their insistence of 50
per cent or more for every good picture made
is confiscation.
"Every small grossing theatreowner in the
U. S. knoW'S that, with pre.sent high operating
costs, it is impossible to pay those terms.
Film salesmen and branch managers realize
that. The only ones who don't know about
it are those people in the ivory towers with
the ivory heads.
"It's a pity that it has become necessary
to seek federal legLslation to require the
film companies to .sell their pictures to every
theatre in the U. S. at a price the theatre
can afford to pay and still make a profit.
However, the film companies have not given
us any alternative. We must fight for our
lives and to protect our life savings and also
help millions of lower income citizens by
making it possible for them to see all good
pictures made."
The plamied legislation, Kane said, "will
simply put a price ceiling on all types of
film for all types of theatres." He asserts
"there is nothing particularly new about the
idea— it is in effect in many foreign countries
that are free democracies."
for
VistaVision
& THEATRES with HUGE. WIDE- AREA SCREENS • CARBONS. Inc. BOONTON. N.J.
ioT
CinemaScope

. . Herschel
. . V.
. . Russ
MILWAUKEE
•The Century Theatre here, reopened the 18th
with "A Star Is Born" . Burke
Gilbert, son of the Sam Burke's. Whitefish
Eay. was nominated for an Academy award
for his scoring of the music for "Carmen
Jones." He also received a nomination last
year for the music he wTote for "The Moon
Is Blue," and in 1953 for Ray Milland's "The
Thief." Gilbert studied at Shorewood high.
M.hvaukee State college, and the Juilliard
Music School. New York City.
Mrs. Ralph Koenig, preview chairman of
the Better Films Council, says she .sees on an
average of about 20 films each month and
never tires of the routine. She has been at
it for 19 years. The censoring group evaluates
films as to content, production and educational
values. F:-om the women's individual
reports Mrs. Koenig compiles a final report,
mimeographed copies of which are mailed to
PTA councils, women's clubs, church groups.
Legion posts, theatre managers, schools, college.s,
l.braries, social groups and the press.
. .
. .
Bill .\insworth of the Shawano in Shawano,
and the Gail in Mauston was on a vacation
to Florida . The "Variety auxiliary held
a Valentine party Saturday (19) in the clubrooms
at the Schroeder Hotel . The Century
Theatre was reopened by Gran Enterprises.
The new manager is Florence Kreischer, for-
?Ji5SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS®SSSSSSSSS3SSSSSSSSSSSSSS
WE ARE
TO SELL YOU
STEREOPHONIC SOUND
•HILUX and SUPERAMA
BAUSCH and LOMB - HILUX-VAL
SUPER
PANATAR
ANAMORPHIC LENSES
STRONG and ASHCRAFT
PROJECTION
TUBE and SELENIUM
RECTIFIERS
COMPLETE
THEATRE
LAMPS
DRIVE-IN
EQUIPMENT
TYPE
SCREENS
KOLLMORGEN - HILUX
BACKUP and
CENTURY and
WOLLENSAK
WIDE SCREEN
LENSES
MOTIOGRAPH
PROJECTORS and SOUND
HEYWOOD-WAKEFIELD
RECLINING THEATRE CHAIRS
GULISTAN
CARPET
.Tier manager of the State. Cinemi
installed and foreign films will be
one night each week, probably Thi
Chicago visitors who attended the i
of Variety officers were Irving
:
Nathanson and Sam Levinson. T
set aside two dates as Brave n\\
the club members will attend t
baseball game in a gi-oup, having
blocks of tickets for June 17 and
,
Ben Fish of Goldwyn Pictures
Ellman of RKO . F. "Winnie"
is the new office manager and boi
Lippert exchange, which dlstribu
Guild, Realart, Filmakers and DC
in addition to Lippert films. Deb
has charge of physical operation
ceeds Audrey Coggins . W
the Thomas Theatres. Iron MounI
was a recent visitor . . . Represe
Wisconsin Allied and the project:
stagehands unions went to the stat
Madison to fight a bill which woul
light saving time up to a referei
group hopes to influence the legisl
mittee to reject such a measure
passed, would call for daylight sj
tions on AprU 5.
Among those who attended the A
convention at St. Louis were Ri
in
Hugo Vogel. Ben Marcus. Bill
Oliver Trampe. Angelo Porchetta.
gerald. C. Lohrbeck. Hank Toll
Lowe. Harold Pier.son. Sid Gol
Charles Herbst . . . Harry Mad
.son of Sonny MacDonald. decease
of the Warner Theatre, is now assi
ager of the Alhambra.
. . I
Henry Hasse, a janitor with Fox
died of a heart attack while sho\
in the driveway at his home .
the city motion picture commissio
po.?ed by Edward H. Synder. an a
a talk before the weekly luncheon
kee Democrats at the Maryland I
der. who has studied the legal aspf
sorship, presented a report of his f
Mayor Zeidler appointed ten pen
civic progress commission. Among
Angelo Provinzano of the Alamo a:
aires; William Geehan, former £
Harold Fitzgerald of Pox Wisconsii
Perterson, secretary to the mayor
theatre circuit booker.
S. D. Airer to Open ir
PLUMA, S. D.—A May opening
for the new 500-car Mile High Di
cording to Manager Leonard Steele
is being built and will be operate
Minneapolis men, Charles C. Cre
ert Lehti and Robert Linquist.
Nebraskan Improves
GENEVA. NEB.—Tom Eivalt,
Rialto Theatre, has installed equ
the showing of the new wide-scree:
oi
NATIONAL CARBONS
MOTOR GENERATOR SETS
DES MOINES THEATRE SUPPLY CO.
1121-23 High Street Phone 3-6520 Des Moines, Iowa
Theatre to Kenneth Moore
LOGAN, lOWA—Kenneth Mo
grocer, has brought the Logan TV
Al Gardner, who formerly was i
tribution field out of Omaha. Th(
ing Service is handling Moore's
I
booking.

Announcing
Ballantyne 'H' Series
» ,
'4
Quality • plus • Economy
$C60 ^
EACH
To meet the needs of drive-in operators who want a low cost quality
speaker, Ballantwie introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
two-tone gray enamel. Single cone speaker is of e.xcellent quality and
the entire unit is weather-treated to give long scrxice and protection.
Available with straight cord or koiled cord at slightly higher price.
ingle-Cone
ity single-cone,
speaker unit,
ime case as "A"
inished in tough
namel.
"A" Series Double-Cone
Paienied Ball.int\nc cluublc-cime speakers
arc unique in ihc drive-in field. Two
cones, one supcriniposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealin);
blue and white two-tone effect. Both
undercoat and finish coat are baked
enamel. SimpliciiN of maintcnamc is a
big feature. Case opens easily — drop
in a new cone, right at the post.
"Q" Series Oouble-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammerloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
&
UBIE-CONE
lo Downllghl
lo Downlight
Downlight
'ownligfit
HAMMERIOIO
GRAY DOUBLE-CONE
0X90 Straight Cord—No Downlight
0X91 Koiled Cord — No Downlight
0X92 Stroight Cord — Downlight
0X93 Koiled Cord— Downlight
HAMMERLOID CRAY SINCIE.CONE
E90 Slroighl Cord — No Downlight
E91 Koiled Cord — No Downlight
E92 Straight Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY SINGLE-CONE
H90 Slroighl Cord — No Downllghl
H91 koiled Cord — No Downlight
H92 Straight Cord — Downlight
H93 Koiled Cord — Downlight
(son
St
^^ff3//a/tf^/fff()d\)i]()m(i
Omaho,
Nebraska
lantyne Co.
lackson St
I, Nebraska
Aved Theatre Service
830 Lumber Exchange BM9.
Minneapolis, Minn
Theatre Equipment & Supply Co.
1009 North 7th St
Milwaukee, Wisconsin
American Theatre Supply
316 South Mom St
Sioux Falls, South Dakota

. . . Cal
. . George
. .
. .
. . . Ivan
OMAHA
lyjyer L.
Stern, Hollywood Pictures distributor,
was back on the job after a long
absence. He became ill while in New York
and was hospitalized there two weeks before
being allowed to return home. Stern was
stricken in New York shortly after he arrived
by plane from Florida . Regan,
new 20th-Fox manager, was in Kansas City
on business.
Hal Burright, owner of the theatre at
Orleans, Neb., will leave soon to manage some
drive-ins in Kansas. Mrs. Burright will stay
in Orleans to operate the theatre there . . .
Lew Cole, U-I salesman, came back to work
after being laid up for a week with an ear
infection.
Mrs. Nell Munkres again is operating the
Chief Theatre at Weeping Water. It had
been under lease by Roger Bickford .
Sherm Fitch, RKO representative at Sioux
Palls, was in town over the weekend . . .
Hank McGrath, F^PCO general manager, and
his wife returned from a vacation in Chicago
Bard jr.. United Artists salesman,
was awaiting a doctor's report on the possibility
of undergoing an operation on his
right knee. He was injured several months
ago in an auto accident near Wahoo.
Kenneth Moore of Woodbine, Iowa, who recently
purchased the theatre at Logan, Iowa,
from Al Gardner, has also taken over Gardner's
theab-e at Woodbine. Gardner is back
from Texas, where he has an interest in a
dude ranch near San Antonio. Theatre Booking
Service has the Woodbine and Logan
accounts.
Irving Beck, Wilber exhibitor and also the
town's mayor, is recuperating from an operation
at the local St. Joseph's Hospital .
Exh bitors were enthusiastic over the Columbia
screening of a new product trailer and
"Three for the Show." Manager Joe Jacobs
announced "The Long Gray Line" would open
March 9 at the Brandeis and March 13 at the
Sioux City Orpheum.
. .
Charles Thoene, Lyons exhibitor, has arranged
for the annual amateur talent show
March 31, sponsored by the Lyons Junior
Woman's Club. Last year's event drew a
turnaway crowd . "Camille" will open March
9 at the suburban Dundee Theatre and Robert
Stone, MGM publicist for this territory,
has scheduled an elaborate ten-day ballyhoo
program.
Buys at Laurens, Iowa
LAURENS, IOWA— E. H. "Lucky" Luchsinger,
operator of the Elite Theatre here,
has purchased the Reminder from Dean W.
Alderman. Luchsinger will continue to manage
the Elite which he has operated since
1949.
MINNEAPC
fJarry B. French, Minnesota Amu
president, was still at home
from a virus ailment, but shoul
at his desk shortly . . . Fay Dre
manager, has fully recovered fror
ne.ss that hospitalized him and h;
his duties . . . The Todd-AO p
in town looking over downtown
a possible home for "Oklahoma!"
offerings produced in that proce
Roy Brewer, Allied Artists' excl"
ations manager, in from the \
to negotiate a deal for the U-
building. Universal will move i
exchange building shortly. AA's pr
ters here are too small for its
business, according to Irving Mark
Fuldauer, MGM div
representative, was in town sett
visit here of Clarence Bull, stuc
photographer. Bull will be inte
the press, TV and radio and m
club appearances as part of a natio
Ben Marcus, Columbia distric
was in from Kansas City ... CI
operating two Minneapolis neighbi
atres, has relinquished the St. Pan
hood Beaux Arts which he ha
from Paul Mans, local circuit i
will operate the house again.
hr^ate^h3^Sfm1Ht|Htl^tem
Up goes the standing of your house
when you seat patrons in Griggs
"Push-Back"* Chairs— the original,
genuine "Push-Back"! Results show
at the boxoffice . . . for patrons pay
you back with return visits when
they enjoy "Push-Back" comfort
and convenience. They simply slide
back to let others enter or leave.
They visit concessions more easily
more often.
"
"Push-Back Chairs dress up your
house . . . with standards and uphol-
At Your RCA THEATRE SUPPLY DEALERS
stery in colors to suit your
rating scheme. Rugged, lo
features include: protected, en
moving parts . . . removable
and seats for thorough cleani
chairs interchangeable on stai
to equalize wear.
Terms.' We've got em! Let u:
you how easy it is to pay fo
installation of Griggs "Push-
Chairs by RCA. Call us soon,
ready whenever you're ready
only chair that sells seats!
MR. VIC MANHARDT
VIC MANHARDT COMPANY, INC.
1705-9 W. Crybourn Street
Milwaukee 3, Wisconsin
MR M E FROSCH
FROSCH THEATRE SUPPLY
1111 Currie Avenue
Minneapolis 3, Minnesota
MR. PAUL FINE
WESTERN THEATRE SUPPLY (
214 North 15th Street
Omaha 2, Nebraska

! Kops
, 2nd
. It
MF 7.";
n Detroit
ge Mark
of Detroit's seven
better than average
k of "The Bridges
own with an excelouble
bill of "Thf
3amboo Piison" reilace
honors, whik'
he eiglith week of
wk 90
al lU-l); Abbott and
iU-l) 90
2nd wk 95
der the Sea
110
ko-Ri (Para),
200
The Bamboo Prison
140
Night (AA); The
.er) 85
ountry Girl" and
of the downtown
took super picof
their homes to
md slippery streets,
enjoyed a capacity
unday, with a 285
ainty. "Battle Cry"
over the weekend,
ng week with a 230
;" business at the
by a personal apner
in the theatre
ere he signed auto-
:ly show and during
230
(20fh-Fox) 90
me De (Arlan), ... 1 00
;Para), 5th d. t. wk. 90
Jna iRKO) 80
(MGM) 80
ra) 285
ety Club
:ds
Named
:ee chairmen for
of Cincinnati have
C. McNabb. chief
: Bill Onie, house;
ip; Abe Maius, en-
2, sports and pastewspaper
publicity;
d television publiclising;
Sam Weiss,
Tg. the law.
Record Exhibitor Throng
Expected at Columbus
George W. Wolfe Named
Springfield Manager
SPRINGFIELI>—George W. Wolfe of Logan,
is the new manager of the Majestic
Theatre here. He was appointed by Michael
H. Chakeres, general
manager of Springfield
Theatres Co., and
replaces George Bauer,
who was promoted to
maintenance department
chief of Chakeres
Theatres.
Wolfe managed the
Chakeres-owned Logan
Theatre about three
years, and prior to that
was manager of the
circuit's Grand in
George W. Wolfe
Frankfort. Ky. Before
joining the Chakeres chain in 1952, he was
division manager in Charleston, W. Va., for
17 years with Hyman Theatres.
Succeeding him at the Logan Theatre is
Clay Hadley, who previously managed the
Logan Drive-In in that area. At Vii-ginia
Polytechnic Institute, Wolfe majored in mechanical
engineering, but during the depression
of the 1930's he got into the theatrical
business by taking over managership of
a small film house in Beckley, W. Va. He has
been in the theatrical trade ever since.
Church Bingo Raid Heads
For Test Fight in Ohio
COLUMBUS—Three men charged with
conducting a bingo game for the benefit of
Our Lady of Peace Church were held for
the grand jury following a raid by sheriff's
deputies. Arrested were James Kite. Jack
Jule and W. J. Bentz. Attorney Roland G.
Allen said he hoped to make a test case of
the arrests. He said the church operated the
game because it feels bingo is legal under
state law but not under city ordinance. The
hall raided is just north of the Columbus
city limits. Allen pointed out that profits
from the game are used solely for charitable
purposes and that the church feels it has a
legal right to operate under that basis. About
150 persons were in the hall when the raid
was held.
COLUMBUS—The convention of
the Independer.l
Theatre Owners of Ohio and the
MGM T.ckel Selling Workshop al the Deshlei-Hilton
hotel here February 28 to March
1 will bring several hundred delegates and
guests in what pro.misas to bs one of the
largest gatherings of theatremen ever held
here.
Robert Wile, ITO secretary, announced that
Glenn Norris, eastern sales manager of 20th-
Fox, will be one of the convention speakers,
replacing William Gehring, Pox sales manager
who will be unable to attend. Other speakers
at the Monday afternoon session will be
Maurice Bergman, eastern studio representative
for U-I; Merlin Lewis, executive secretary
of the Theatre Equipment & Supply
Mfrs. Ass'n. and Abram F. Myers, chairman
of the board and general counsel of the Allied
States Ass'n. A forum discussion will follow
each speaker.
MGM's "The Blackboard Jungle" will be
screened at 8:30 p.m. Monday at Loew's
Broad. Tickets will be issued to all registrants
and the theatre's loge section will be reserved
for delegates.
The MGM Workshop will be held in two
sessions, at 10 a.m. Tuesday and 1:30 p.m. in
Simons will
the hotel's main ballroom. M. L.
preside and panelists will include Emery
Austin, MGM exploitation director; Jack
Bruno, city manager of Cooper Foundation
Theatres, Pueblo, Colo.; Ivan Ander.son, Liberty
Theatre. North Wilkesboro. N. C; Conrad
Brady, publicity director. Interstate Theatre,
Houston; J. W. Gaylard, Troy Drive-In,
Troy, Ala.; Nate Milder, .sales director of
WHIZ-TV, Zanesville, Ohio, and Jack Lake,
advertismg manager, Eagle-Gazette. Lancaster.
Ohio.
Members of the Ohio legislature will be
guests at the noon luncheon Tue.sday in the
Hall of Mirrors. Annual banquet will be held
at 7 p.m. Tuesday in the main ballroom.
Maurice Bergman will be master of ceremonies
and entertainment will be supplied
by Pi-of. Edwai-d Wright, Deni.son University,
and Jack Shea, "the Mad Auctioneer."
Elnlarging Associated Towers
CLE\'^ELAND — Henry Hellriegel, theatre
building contractor, is increasing the size of
the towers at the Associated circuit's driveins,
starting with the Auto Theatre In North
Canton.
TONE
SCREENS
EQUIPMENT CO.
thigan St., N.W.
Rapids 2, Mich.
his I Sondoyt 3-2411
Wife of Paul Pontius Dies
WOODVILLE, OHIO—The wife of Paul
L. Pontius, owner of the Little Flower Drive-
In at Ottawa, suffered a fatal heart attack
while visiting her daughter Mrs. Dorothy
Denlinger in LaMesa, Calif. Burial was in
Geneva. Ind. Mrs. Pontius was born in Toledo
and moved here 16 years ago with her
husband, who owned and operated the Limelite
Theatre. About five years ago he leased
the Limelite to George Wakely and retired
from active business. La.st spring he made
a comeback when he acquired the Little
Flower Drive-In. Mr. and Mrs. Pontius
made their home in Perrysburg. Pontius
and their daughter are the only survivors.
RCA
Dealer
You con olwoyf
dopcnd on RCA
quality.
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Woodward 1-1122
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. .
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ERNIE FORBES
Theatre Supply
Detroit 1, Mich.
Service Porti Repoin
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. , Jack
. . . Nate
. . The
.
(
Sidewalk Spill Produces
$75,000 Damage Suit
CLEVELAND — A $75,000 damage suit
against the Fairmount Center Co. and the
Fairmount Amusement Co., owner and lessee
respectively, has been filed in common pleas
court by a visiting newspaper editor from
Lebanon.
Joseph Ghanem, editor and publisher of La
Revue De Liban, claimed that he suffered
permanent injury when he fell on ice on the
sidewalk in front of the Fairmount last
December 5. The petition charges the defendants
had been negligent in allowing water to
drip from the marquee to the sidewalk,
thereby creating a hazard.
The suit alleges that Ghanem has undergone
surgery for the insertion of a plate to
unite the fractured arm bone, and that
another operation must be performed for its
removal.
Ghanem reportedly was consultant on Middle
East affairs to General Eisenhower and
John Poster Dulles during the war.
BREAKING RECORDS NOW IN THE
CLEVELAND EXCHANGE AREA!
I^MVWtCtlA
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Booked here exclusively by
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1990 Ford Drive Phone: GArfield 1-3900
Cleveland 6, Ohio
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Meals Served 6 A. M. to 7 P. M.
Warner BIdg. Cleveland 2300 Poyne Ave.
CLEVELAND
T ocal exhibitors will make theatre collections
during Brotherhood Week, it was agreed
at a meeting conducted by exhibitor chairman
Meyer Fine and distributor chairman Danny
Rosenthal. A trailer attached to the current
newsreel will make the pitch to the audience
Gertz. Stu Cangney and Andy Anderson
made a threesome to do some ice
fishing on Lake Erie, with the thermometer
hitting zero . . . Dale Ellman. with a summer
drive-in at Bellfontaine and an all-year airer
in Florida, is starting to book for the Bellefontaine
ozoner.
Nicky Wellman, 21-year-old son of Pete
Wellman, Girard Theatre owner, is a star
wrestler at Case Institute of Technology,
where he is a junior . . . The father of Mrs.
Ted Vermes, wife of the co-owner of the
Yorktown, Mercury and New Y theatres, died
recently and was buried in Ai-lington National
Cemetery . Variety Club gin rummy
Calcutta came off on schedule St. Valentine's
Day. with Jules Livingston of Republic finishing
in first place. Runnerup was Ray
Schmertz, 20th-Fox city salesman and, as
usual, UA's Aaron Wayne finished in fourth •
place. Danny Rosenthal, entertainment
chairman, was reported to have made a good
grade as auctioneer.
The Moreland Theatre on Buckeye road is
soon to be opened by C. H. Kuenzi and S. V.
Pancner. who operate the Mount Pleasant
Theatre. Both theatres are being equipped
by M. H. Fritchle of Oliver Theatre Supply
with Cinemascope. It is understood that
Herb Horstemeier will buy and book for the
two houses.
Nat Barach wants all and sundry to know
that he has on hand 40x60 and 30x40 displays
for theatre lobbies on the "Take Them to
the Movies" campaign, which is being backed
by the Industry.
Visitors this past cold and blustering week
included Peter Wellman, Girard; George
George, Youngstown; Mike Masandrea, who
closed his Mayfield Theatre; Joseph Berston,
Mineral City, and Tom Gregory, Shelby . . .
Even Ruth Gardiniere, Co-op booker, succumbed
to the bad weather and donned a hat
Schultz, Allied Artists franchise
owner, and Mrs. Schultz returned from a
brief Florida vacation . . . Abe Kramer, who
shifts from Florida sunshine to Cleveland
snow about once a month, is currently in town.
Mary Drews, who is now listed as a housewife,
is back at Republic for a couple of
weeks, breaking in new booker Paul Hartnett
. , . P. L. Tanner of Film Transit Co. and
Mrs. Tanner moved into their newly purchased
Forest Hill home . . . Imperial Pictures
has expanded and is now incorporating
the space formerly occupied by Herb Horstemeier,
where you will now find booker Betty
Bluffestone. Al Sunshine, co-owner with Mrs.
Bernie Rubin in the independent exchange, is
combining his Advanads and Imperial offices
. . . Leonard Greenberger will substitute for
his absentee father Henry at the ITOO board
meeting Sunday i27K preceding the opening
of the convention the following day ... A
new ITOO member is Robert Strauss,
Camargo Theatre, Madeira.
Marshall Fine of Associated circuit, elder
son of the circuit's president, is reported engaged
to Patricia Crow of McKeesport, Pa..
a student at Northwestern Univei
foi- a June wedding are in the mal
esting feature of the engagement
mother of the bride-to-be was a
at the wedding of the groom-to-1
. . . Sylvester "Sly" Pierce, former
the Berea Theatre, Berea, has bee
manager of the WLndameer Thea1
ceeds Norbert Clark who resigned
advertising firm in Columbus .
UA exchange is holding tight to f
Group 2 of the Robert Benjamin
with only two more weeks to go
reckoning.
merly occupied by the Republic s
A son was born on St. Valenti
the wife of Bert Lefkowich of the
cii-cuit . . . State Films has move
East 23rd St. to the Film buildin
inspection rooms. P. K. Wessel,
State Films, has Harry Schoenbi
Kothe w'ith him as assistants . . .
of the Foster Theatre, Youngst
cuperating from surgery at th
Hospital.
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77
/Announcing
Ballantyne 'H' Series
Quality • plus * Economy
$S60 ^^
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To meet the needs of drive-in operators who want a low cost quality
speaker, Ballantuie introduces its new "H" Series in-a-car speakers.
Speaker is housed in a sturdy sand cast aluminum case finished in
two-tone gray enamel. Single cone speaker is of excellent equality and
the entire unit is weather-treated to give long service and protection.
Available with straight cord or koiled cord at slightly higher price.
ingle-Cone
ity single-cone,
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ime case as "A"
inished in lough
>naniel.
"A" Series Double-Cone
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undercoat and hnlsh coat are haked
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big feature. Case opens easily — drop
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The same unexcelled Double-Cone
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'
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Detroit
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1638 Central Parkwoy
Cincinnati 10, Ohio
OLIVER THEATRE SUPPLY CO.,
East 23rd & Payne Avenue
Cleveland 14, Ohio
INC.
ERHIE FORBES THEATRE SI
214 W. Montcolm Street
1, Michigan

; theatre
. . Ernie
. . Stan
. . "Captain
:6. 1955 NE 79
. .
ler Quits H ARTFORD Hartford State Turns
leatre
ner resigned last
of the University
ition he has held
Stanley
was high
Sumner
on the
)54, he instituted
for patrons over
ncomes, a policy
oy the four other
is being tried out
lit.
; in New England
iephone answering
nufactured by the
Co.
licy of staggering
y that every other
ent on before the
arly bird" patrons
the top attraction
rope off a section
and .selling them
I'ith student,s and
rsity. the bulk of
d his theatre for
first film of the
\hich the students
reached
my occasions,
niversity has been
10 resigned as dis-
A. Loew Theatres.
t E. M. Loew's
^eral years before
district manager,
lying and booking
Idy Shows
iartford
mujoiity of downto
neighborhood
1 with much favor
rning kiddy shows,
n Calvocoressci of
Co. have taken a
it
i-seat Star, where
licy to make a top
shows.
the opening time
n began the schedrtoons.
in addition
iture bill for both
rograms that day.
Menschell also inidget.
Holt production.
;:o film, has been
n."
lyjrs. Fred R. Greenway, wife of the Palace
manager, wrote from Chicago that snow
and cold were taking their toll of theatre
grosses in the middlewest. Mrs. Greenway
has been visiting an ailing sister in the Illinois
metropolis, and from there goes by train
to Las Vegas to visit more relatives before
coming east . . . Jack Sanson, Stanley Warner
Strand, was reported in good condition at
Manchester Memorial Hospital, following surgery.
Relief manager was Jean DuBerry.
manager of the SW Art, Springfield ... Ed
Hale of Buena Vista was in town ahead of
•20,000 Leagues Under the Sea."
Visiting the SW Strand were Harry Fein-
.stein, zone manager; James M, Totman,
assistant, and Jame.s Bracken, zone contact
manager . Grecula, ex-advertising
and publicity chief for Hartford Theatres
circuit, was in town on a day off from the
managership of the Walter Reade Paramount,
Plainfield, N. J. . Lightfoot" was
sneak-previewed at the SW Strand . . , It's
the 18th wedding anniversary for the Sam
Raders. he's the theatre artist.
Down Meriden way, Leo Ricci of the Capitol
Theatre served as ticket chairman for the
country store night, sponsored by the local
Lions Club , Sinski. with the Arch
Street Theatre for 16 years. New Britain, was
in on a brief visit. He's now' with a department
store there in an executive capacity .
The Danbury area Council of Churches is
planning to hold a sunrise service Easter
Sunday at the Lockwood & Gordon Danbury
Drive-In.
Dave Lustig of the Columbia exploitation
department was in Hartford and Bridgeport,
ahead of "The Long Gray Line" . . . Joe
Giobbi. Crown Theatre, reported plans were
proceeding for reopening soon of the downtown
subsequent run house, following exten-
. . .
sive remodeling, including the installation of
air conditioning Joe Dolgin of the Pine
Drive-In. Waterbury. and Mrs, Dolgin have
returned from a Florida vacation
back were Mr. and Mrs.
. .
Sam Harris
.
of
Also
the
State here.
PROVIDENCE
The new dance. Americano dance, as performed
by Abbe Lane in "The Americano"
was used by Dave Levin. Albee manager,
as part of his exploitation for the attraction
at his hou.se. Levin had the local
Arthur Murray studio to give two free lessons
in the new dance to winners in a contest
he devised.
For "liOng John Silver," Newberry's department
store, which last week purchased
the state's largest Rexall -Liggett store, is
conducting a monster treasure hunt in which
all Newberry patrons are given keys, a few
of which will open a treasure chest, and win
over 100 awards. Topping the list is a paid
two-week Florida vacation for two and a
chest of silverware. The promotion has got
the whole town talking.
Billy DeWolfe, the comedy star, was booked
into the Garden Room of the Sheraton-Biltmore
Hotel for a four-day engagement.
More to Screen Fare
HARTFORD—Live shows, at one time
among the highest-grossing attractions In
regional theatres, are down to an alltime low,
?.nd there are indications of still more reductions
in the field.
Only remaining combination motion picture-vaudeville
house in Connecticut is the
4,200-seat local State Theatre, owned and operated
by the Harris Bros. Normal policy in
recent years has been Saturday-Sunday
name attractions on stage, supplemented by
subsequent run films on screen at $1 top.
That the remaining top names in vaudeville
are finding TV ventures more than profitable
can be seen in fact that of late the
downtown State has had to concentrate solely
on motion pictli)-es on .some weekends, for
lack of suitable attractions. Last weekend,
for example, the theatre brought back "Sabrina"
(Para) and "Human Jungle" (AA).
with this price scale: Adults, Saturday. 30
cents, 11:30 a.m. to 5 p.m.; nights and Sunday,
50 cents; children, 18 cents at all times.
In recent years, Loew's Poli-New England
Theatres has brought in occasional headliner
vaudeville revues at several of its larger
houses, notably the Poli, Waterbury. As a
regular policy, however, the circuit, headed
by Harry F. Shaw, division manager, seems
to shy away from vaudeville and concentrates
on screen offerings.
The Terrace Room of the newly completed
$7,500,000 Statler Hotel, latest addition to the
Hartford hotel picture, has dropped its name
floor shows in favor of a continuous dance
policy. Mondays through Saturdays, with entertainment
bookers confiding that weekend
trade, usually a sell out. was not enough to
compensate for light grosses Mondays through
Thur.sdays.
Wright's Steak House. Plainville. a 400-
capacity night club, most recently on continuous
dance policy, has launched name attractions,
featuring such names as Ella
Fitzgerald. Phil Spitalny's Hour of Charm,
Duke Ellington. Wednesdays through Saturdays.
Entertainment bookers believe the policy
i.s doomed to failure because of metropolitan
Hartford showseekers' habit to patronize
such locations only on weekends.
Buddy Adier will produce "The Day the
Century Ended" for 20th Century-Fox.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Hancock 6-7984 445 Staller Building
Bciton, Mossachutcrts

Vnnounclng
Ballantyne 'H' Series
Quality * plus * Economy
$C60 ^^
EACH
To meet the needs of drive-in operators who want a low cost
>
speaker, Ballantyne introduces its new "H" Series in-a-car sp
Speaker is housed in a sturdy sand cast aluminum case finis!
two-tone gray enamel. Single cone speaker is of excellent quali
the entire unit is weather-treated to gi\e long service and prot
Available with straight cord or koiled cord at slightly higher
"E" Series Single-Cone
Another high quality single-cone,
weather treated speaker unit.
Mounted in the same case as "A"
and "Q" series. Finished in tough
hammerloid gray enamel.
"A" Series Double-Cone
Patented Ballantyne double-cone speakers
are unique in the drive-in field. Two
cones,one superimposed over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white two-tone effect. Both
undercoat and finish coat are baked
enamel. Simplicity of maintenance is a
Case opens easily — drop
big feature.
in a new cone, right at the post.
"Q" Series Double-Cone
The same unexcelled Double-Cone
speaker unit as the "A". Has rich, longlasting
hammerloid gray enamel finish
baked on to give permanent protection.
ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
(2 SPEAKERS — 1 JUNCTION BOX)
HUE AND WHITE
DOUBLE-CONE
AX90 Jtralghl Cord— No Downllghl
AX91 Koiled Cord — No Downllghl
AX92 Straight Cord — Downllght
AX93 Koiled Cord — Downllghl
HAMMERLOID GRAY DOUBLE-CONE HAMMERLOID CRAY SINGLE-CONE
QX90 Stroighl Cord—No Downllght E90 Straight Cord — No Downlight
0X91 Koiled Cord — No Downlight E91 Koiled Cord — No Downllght
0X92 Straight Cord — Downlight
0X93 Koiled Cord — Downlight
E92 Straight Cord — Downlight
E93 Koiled Cord — Downlight
TWO TONEGRAY SINGLE-C
H90 Straight Cord — No Do
H9) Koiled Cord — No Dow
H92 Straight Cord — Downl
H93 Koiled Cord — Downlig
1712 Jackson Sf
'
^Ballaiiti/ne(jmv(i(m^
Omaha, Nebra
INDEPENDENT THEATRE SUPPLY CO.
28 Winchester St.
Boston, Mass.
NORPAT SALES
113 West 42nd St.
New York, New York
Inc

I been
. .
——
—
—
—
—
Cineromo),
—
— —
—
5. 1955 fli
—
4 V E N Boxoffice Marks at Boston Touch
ason resumed with
New Highs With Two Big Openings
Pike. Newington.
other ozoners. iny.
and the Wolcott.
n mid-March .
per at
U-I. was in
[er spot was filled
subbing at
ig. Columbia press
nd Bridgeport on
•hich opens at the
ridgeport Wednes-
Friday (4) . . . The
und and projection
ler zone office, was
and Bob Schwartz
eans vacation . . .
sistant manager at
GM press agent in
h Dakota and part
e ran into 30 below
i'ould like to hear
in this state, who
he MGM exchange
Eva Cooperstock.
ie to Alec Schimel
lorida . , . William
1 "The Long Gray
ess interviews . . .
; manager for SW.
ce for two days of
:asy to use
BOSTON— Boston boxoffices received a tre-
i
.
mendous boost when "The Country Girl"
bowed in at the Astor to break all attendance
records with 450 per cent, while "20.000
Leagues Under the Sea" piled up an impressive
300 at the Memorial, breaking all dollar
gross records with the exception of "The
Robe," which played in 1953 at a higher admission.
Most other first runs were holdovers
and reported grosses around the average
mark.
(Avcrogc Is 100)
Astor The Counfry Girl iPoro) 450
Beacon Hill Romeo and Juliet (UA), 8fh wk 80
Boston This Is Cinerama 59th\ wk. .
Exeter Street The Detective Col)
90
130
Memorial 20,000 Leagues Under the Seo
[Buena Vista)
300
Metropolitan The Bridges of Toko-Ri iPara);
The Other Womon (20th-Fox), 2nd wk no
Poromount and Fenway The Racers (20th-Fox);
Black 13 (20th-Fox), 2nd wk
90
State and Orpheum Green Fire (MGM); White
Orchid (UA)
95
Long "Kidnappers' Run
High in Hartford
HARTFORD — "The Little Kidnappers" continued
its sensational Hartford run with a
250 for its ninth week, the first film to go
beyond eight weeks here since 1946. In second
place was the first stanza of "20.000 Leagues
Under the Sea." which reported an excellent
175. Grpsses otherwise were just around the
average mark.
Allyn Long John Silver (DCA); The Atomic Kid
(Rep)
.110
Art The Little Kidnoppers (UA), 9th wk
.250
1
E M. Locw Ten Wonted Men iCol), An Inspector
Colls (Assoc Artiits) 90
Poll—Jupiter's Darling (MGM), White Orchid (UA) )00
Polace West of Zanzibar U 1, Yellow Mountain
(U-I)
StrorKJ—20,000 Leagues Under the Seo
85
(Buena Vista) 175
'Dreams' Sfill Leads
Parade in Providence
PROVIDENCE— After a record-breaking
four-week enga«ement at the Avon Cinema,
"Bread. Love and Dreams" was moved downtown
to Lockwood & Gordon's newly acquired
Westminster Playhouse. The move was made
to clear the way for the return engagement
of "Hamlet" at the east side art theatre.
Albee The Americono (RKO) 115
Loew's Many Rivers to Cross (MGM) 115
Maiestic- The Rocers i20th-Fox) 110
Strand The Bridges of Toko-Ri Para) 130
Westminster Playhouse Bread, Love ond Dreams
(IFE), 5th local wk 110
'Bad Day' Big Draw
In New Haven Nod
NEW HAVEN— "Bad Day at Black Rock"
doubled the normal gioss at Loew's College
and was held for a second week. "Green
Pii'e" and "The Far Country" drew 5 to 15
per cent above normal at Loew's Poll and the
Roger Sherman.
College Bod Day at Block Rock MGM), Crest of
the Wove (MGM) 200
Paramount Tonight's the Night (AA); The Yellow
Mountain (U-I) 60
Poll Green Fire (MGM); The Fast ond the Furious
(ARC) 105
Roger Shermon The For Country I U-I); Port of
Hell (AA) 115
ctric
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. . And
. . with
BOSTON
The Francis O'Neils are receiving congratulations
on the birth of their second son
and third child. 0"Neil now is the manager
of the Paramount in BaiTe. Vt., for New-
England Theatres, but he will be transferred
soon to the Paramount in Rutland.
The Barre post is to be taken by William
Murphy, former manager at the Allyn in
Hartford . speaking of Barre, it is
possible that the world premiere of Alfred
Hitchcock's "Trouble With Harry" will be
held at the Paramount there. Tlie film was
shot in nearby Stow.
Additional contracts for the Goodwill
Award advertising medium have been signed
by the Roy E. Heffner Co. and Arthur Viano
for his Teel Square. Somerville, and his
Regent, Arlington, extending the plan to all
four theatres in his circuit . . . Other theatres
signed are the Uptown in Lynn, by
Louis Richmond: the Bijou in Woonsocket
and the Lafayette in Central Falls, R. I.,
by Melvin Safner. and the Marlboro in Marlboro,
by American Theatres Corp.
The Lexington Theatre is being leased to
Ernest Warren, starting March 1. Warren,
who operates the Paramount in Needham
and the Strand in Canton, will install
Cinemascope with stereophonic .sound and is
considering changing the name to the
Minute Man or the Lex. The front will be
remodeled and the inside will be redecorated
and refreshed. This 490-seater is the only
theatre in the town, and for years was
operated by the late William Viano and
later by members of his family. The most
recent lessee was Stanley Eilenberg who gave
up last spring. It has been closed since
then. Warren expects to have the theatre
ready for a March 15 reopening.
Smith Management Co. has taken a longterm
lease on a drive-in being constructed
in Hartford by A. J. Bronstein & Associates.
The 2,000-car operation is located on North
Meadow street. This is the second drive-in
being built for the 1955 .season under the
Smith banner. William Riseman Associates
of Boston is erecting a huge drive-in in
Jersey City, for Smith.
Mr. and Mrs. Samuel Feldman of the
Capitol in Winchenden have announced the
arrival of their first son and second child,
named Bernard Shawn. They sent out attractive
and unusual announcement cards to
their industry friends.
Automatic telephone answering service has
been installed in four theatres in this area,
starting with the University Theatre. Cambridge
early this season. Others are the Norwood
in Norwood, the Embassy in Waltham
and the Paramount in Needham. The device.
manufactured by New England
Co., repeats messages recorded
before by the manager which
starting time and programs of
performance. These are am
played to customers calling in
theatre is closed.
Flames scorched the Champ '
Spencer, owned by Al Davis, when
out in a store in the same block,
tre closed at the time . . . Joe L
thumper for RKO, was working in
cut, western Massachusetts, Rh(
and New Hampshire on the can
"Underwater!" which will play
Memorial here after "20,000 Leag
the Sea" and "The Far Country
BRIDGEPC
l^on Felix, manager of the Bev
. . . Ernest
. . . Loew's
active member of this year'
Festival committee
back in Loew's Majestic projecl
after virus attack
shifted from Friday to a Tuesda
Dave Lustig was in for Columbi;
"Long Gray Line" at the Beverl;
Way . . . The Avon in Stamford
Silver Chalice" for a second week
Community, in Fairfield, has lai
ovenware deal.
Up goes the standing of your house
when you seat patrons in Griggs
"Push-Back"' Chairs — the original,
genuine "Push-Back "I Results show
at the boxoffice . . . for patrons pay
you back with return visits when
'
they enjoy "Push-Back comfort
and convenience. They simply slide
back to let others enter or leave.
They visit concessions more easily
more often.
"Push-Back" Chairs dress up your
house . standards and uphol-
At Your RCA THEATRE SUPPLY DEALERS
MR. K. R. DOUGLASS
CAPITOL THEATRE SUPPLY CO.
28 Piedmont Street
Boston 16, Massachusetts
stery in colors to suit your
rating scheme. Rugged, Ion
features include: protected, enc
moving parts . . . removable 1
and seats for thorough cleanir
chairs interchangeable on Stan
to equalize wear.
installation of Griggs "Push-I
ready whenever you're ready fi
Terms? We've got 'em! Let us
you how easy it is to pay for
Chairs by RCA. Call us soon. \
only chair that sells seatsi
* 'P/zsA-fiafi "g

Fees End Naf Taylor Elected to Third Term
isic Users
As President of Film Pioneers
3. G. Simpson of the
ty of Canada, repreler
music users, told
on copyrights and
February 17 that all
Duld be abolished for
ducers. broadcasters
at the mere playing
by MPSC members
losers and publishers
of the musical secontended,
that the
the protective society
re than $1,000,000 a
Ising and promotion
pyright owners,
le MPSC brief, "logder
the abolition of
1 part of copyright."
., headed by Chief
va Scotia, heard the
ivs that performing
illected on composi-
;inal copyright had
se new musical arjyrighted.
jlaimed by both orthe
Composers, Aus'n
of Canada and
)n cited as examples
jd Save the Queen"
n of Canada, "The
Directors for 195.5 are (back row, left to rightl: Harry Lester, George Altman,
Charles Dentlcheck and

. . Jack
. . Snowstorms
. . Westmount
. . Famous
. . Monty
. . Dick
.
MONTREAL
II II theatres of the Quebec Cinema Booking
are now equipped with wide screen and
Cinemascope, the Capitol Theatre at Rivieredu-Loop
completing the installations . . . The
Huntingdon, Que., theatre pool, consisting
of the Huntingdon, operated by Kenneth
.
Hatton, and the O'Connor, by T. H. Ti'ow, has
been broken up below
Quebec City can be very bad and cause considerable
disruptions. Two QCB theatres
in the area, the Cartier at Rimouski and the
Royal at Mont Joli, had to close their doors
because of heavy snowfall which blocked all
The Allied Artists Dominionwide
circulation . . .
First Sales and Playdate Drive began
February 7 and will end May 28. N. A. Taylor
is AA president; D. V. Rosen, general manager;
J. Bernstein, general sales manager;
G. Hoyt, manager at St. John; J. Oupcher,
manager, and S. Jacobs, salesman at Montreal;
I. Shapiro, salesman at Toronto;
M. Shnier, manager, and M. Mandell, salesman
at Winnipeg; R. Zelickson, manager at
Calgary, and L. Segal, manager at Vancouver.
Oupcher reported outstanding films coming
soon include two Cinemascope features, "The
Warrior" and "Wichita."
The Norman H. Moray silver anniversary
month—^May 1 through May 28—will be celebrated
by Warner Bros, offices. Moray is
head of WB's short subjects department . . .
Peter S. Myers, Toronto, was at 20th-Fox
here Roher, president of Peerless
.
Films, went to New York City on business.
Leaving: for points south across the border
were Eugene Venne of the Avalon, Longueuil,
motoring to Daytona Beach with his wife, and
Mr. and Mrs. L. Payeur of the Pigalle of
Thetford Mines, to Miami Beach. The Payeurs
are still recuperating from injuries suffered
in a collision of their car with a truck. She
suffered a broken wrist and foot injury, while
he received severe lacerations from head to
foot. Their car was a total loss . . . Jacqueline
Osher, UA cashier, and Morey Hamat, salesman,
were home ill . . . John Levitt, salesman
for Columbia, had a thrilling experience recently.
Driving one evening, he noticed an
automobile apparently chasing him. He
stopped, waited a minute or so. but the other
car also stopped. On restarting Levitt noticed
that the car was still following him, so once
again he braked but this time the motorist
came to him and told Levitt his car was on
fire. Levitt quickly got out of his car and
noticed that a battery cable was rubbing on
the wooden container. With the help of the
chaser. Levitt put out the blaze with handfuls
of snow.
Visitors on Filmrow: Charles Magnan, the
Victoria at Victoriaville; Maurice Duhamel,
I
447 SFADINA |
TORONTO,
ONTAKIO
bestT^
SPECIAL
i JiinT^
"Ixclutive Canadian Distributor For Filmock"
Auclair circuit; Henry Lodge, Lise at Asbestos;
Georges Champagne, manager of several
theatres at Shawinigan Falls, and Gaston
Theroux of the Asbestos of Asbestos, Que.
Henri Letondal, 53. motion picture charactor
actor who died recently, was a native
of Montreal and well known for his Hollywood
radio talk carried in Montreal weekly by
radio station CKAC. Letondal once operated
a motion picture theatre here, ran a radio
program and later a night club. He had been
in Hollywood for the past nine years. He
appeared in "Come to the Stable," "The
Razor's Edge," "The Magnificent Doll," "Kind
Lady." "Gentlemen Prefer Blondes" and "The
Sea Chase." He was secretary of the Foreign
Press Ass'n in Hollywood at the time of his
death.
The Imperial Theatre is reported trying to
obtain permission for children to be allowed
to see Cinerama ... It is expected that Paramount's
short to promote its VistaVision
process will hit Montreal screens in a couple
of months . Theatre's doorman
Bert Trounce was officially thanked by members
of the Canadian Paraplegic Ass'n for his
help to its members who come to the theatre
in wheelchairs.
Cameron Says Young
Jim
Are Not Delinquents
FORT WILLIAM. ONT.—Close contact
with the students and teenagers in the local
schools has always proven a worth while
venture for Jim Cameron, Famous Players
supervisor. Concrete proof of this diplomatic
relationship is the fact the local Capitol
Theatre has never had incidents of slashed
seats, paper clips piercing the screen, lipstick
writing on walls or any of the evils
generally attributed to the young set.
Cameron recently had the opportunity of
addressing the student body of a local school
to discuss the subject of teenagers. He expressed
the opinion that student^s develop
an antagonism towai-ds the word teenage
because adults too readily connected it with
juvenile deliquency. But that in his opinion
there were no more deliquents in the teenage
group than any other. Cameron went
on to point out that generally teenagers
conduct them.selves as ladies and gentlemen
and, though there may be two or three who
spoil it for the whole, the behavior of the
great majority is exemplary. Cameron urged
the students to make up for the deficiency
of the few by maintaining a high standard
of behavior. He concluded his talk by saying
that the only thing wrong he could find in
the teenag'e group was that he did not
belong to it.
NFB Film Nominated
MONTREAL—The National Film Board's
40-minute color film, "The Stratford Adventure,"
has been nominated for an Academy of
Motion Picture Arts and Sciences award in
the documentary feature class. Competing
with "The Stratford Adventure" for an Oscar
is DLsney's "The Vanishing Prairie," the NFB
said.
The NFB film was directed by Morten
Parker; script by Gudrun Parker, camera
direction by Don Wilder, and the producer
Guy Glover. It is distributed by Columbia
Pictures in Canada. Glover, the producer, is
an authority on ballet, documentary film and
theatre.
VANCOUV
.
Xxr Brotherton opened his new
Theatre at Nakusp. B. C.
equipment was by Perkins Elect
McMillan of the Studio was on
holiday Players
representatives are meeting witl
union leaders to negotiate a ne
working agreement . . . Also frc
office film unions with distribute
pendent exhibitors have decidec
changes and theatre unions for
ting down expenses due to bad
past year through TV competiti
Ozoners suffered their worst
year as a result of cool, rainy we
ever the winter has been mild i
are opening early this year. !
operating in British Columbia .
outdoor theatres are expected
April and May. Resigning to be(
nurses at the Provincial Mental
Essondale are Esther Nichols, cc
at the Dominion, and Joy Brov
the Paradise . Jenki
at Red Lake. Ont.. was here
daughter and her newborn bat
Reid, JARO manager, reports
interest in the Lippert and Care
being distributed by the Rank
British Columbia.
Vancouver suburban theatre
shortage of pictures although
run double features and some u;
. . . Classified as adult by tl
. . . Fred MacDonald has formec
board of censors
End, Duel in the
are Convicted
Suji,
^V
One Wile
Cop, The Westerner and Shield
of Edmonton businessmen who ^
a shopping center in the Wo
division. The cost of the proje(
eludes a 600-seat theatre, wil
$300,000.
New Canadians are giving t
Italian language films a boost
side theatres here . . . Len Jol
of the Lougheed Drive-In at 1
president of British Columbii
Ass'n, is back from a three-m
in South America . I
manager, is putting over a big
"Trouble in the Glen" with card
throwaways and plenty of sU
The theme is headed by the slo
All
Scots."
NFB 'Monastery' Sc
Before Parliament
OTTAWA—An unusual .scr
place when "Monastery." a p
National Film Board dealing \
of Benedictine monks, was pres
Parliament before a large
s
Senators and members of tt
Commons.
In conjunction with the sc
audience was addressed by
Anselme Mathys. prior of the
community of St. Benoit du Lac
of Lake Memphremagog, who
work of the monks.
John Smith has been given a
with Ralph Meeker and Maria Ei
Air Productions' "Desert Sands,"

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Quality • plus • Economy
$S60 ^
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To meet the needs of drive-in operators who want a low cost quality
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Available with straight cord or koiled cord at slightly higher price.
ingle-Cone
iiy single-cone,
speaker unit,
ime case as "A"
inished in lough
naniel.
"A" Series Double-Cone
Patented Ballanijne double-tone speakers
are unique in the drive-in field. Two
tones, one superiniposeti over the other,
offers you the most faithful, undistorted
sound anywhere. Finish is an appealing
blue and white two-tone efTett. Both
undertoat and finish toat are baked
enamel. Simplitily of maintenante is a
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in a new tone, right at the post.
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ALL SPEAKERS AND JUNCTION BOXES AVAILABLE IN SETS
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^

TORONTO
jvyranager Len Bishop of Shea's almost had
heart failure when he saw a big sign
advertising the attraction at Loew's on the
favored wall spot of his own house during
the run of "Carmen Jones." It was all a
mistake of the billposters, who had picked
the wrong theatre for a new sign. A quick
change was made ... In Florida for a
winter vacation are Mrs. Flo Simmons of
the International Cinema and her son Barney
Simmons, manager of the Towne Cinema . . .
Phffft has become a word of the English
language, newspaper style, having been
adopted by the Telegram. It was used in
a heading for the French government muddle,
the top lines on a Paris report reading
"Phffft Goes Cabinet Bid." Nice publicity
for Shea's, where the picture is coming up.
A familiar theatre figure has disappeared
from Loew's in London in the death of
veteran doorman Bernard Murphy. In expressing
his sorrow. Manager Fi'ed Jackson
pointed out that if Barney had lived until
March 1. he would have completed 35 years
The Canadian
with the theatre staff . . .
film industry again actively supported
Brotherhood Week 1 20-27) under the auspices
of the Canadian Council of Christians and
Jews. Chaii'man of the special film committee
for the celebration was Gordon Lightstone,
general manager of Canadian Paramount.
District Manager D. E. Daniel, has completed
25 years of service with Dominion
The latest theatre
Sound Equipments . . .
to fold here is the long-established Community
on Woodbine Avenue in the East
End. The 742-seat suburban house is the
31st to close in three yeai's.
Members of the Hamilton Theatre Managers
Ass'n celebrated the success of the
fifth annual benefit show for Variety Village,
held in the Palace with Manager Al Ford
as chairman, by holding a subsequent party
at which contributing artists were guests.
The supper was conducted at the Century
there where Manager Mel Jolley was host.
Len Moss thanked the entertainers.
Principal Investments has started construction
on a $3,500,000 shopping center on
the Queen Elizabeth Way, which will include
Toronto's second supermarket theatre. The
first, was the Golden Mile, which opened
last year with the Plaza in the Scarboro area.
Lippert and Guatemala
To Co-Produce Film
From Hollywood Edition
HOLLYWOOD—As the first co-productlonal
venture with the Central American republic
of Guatemala, Robert L. Lippert jr. has
scheduled an early March start for "Charge
of the Rurales," which will be made on location
in Mexico and Guatemala in liaison with
Industria Cinematografica Guatemalteca.
Louis King will direct and the Ansco Color
feature will star Dane Clark, Martha Roth
and James Craig. It is set for Lippert Pictures
release.
In an earlier Latin American co-production
project Lippert made "The Black Pirates,"
also for Lippert Pictures, in El Salvador last
Toronto Curb on Signs
Opposed by Ass'n
TORONTO—The Motion Picture
Theatres
Ass'n of Ontario now has another important
assignment on its hands in addition to the
drive for amusement tax relief and watchful
consideration of the performing -rights question.
The latest issue Is the proposed ban
on all projecting street signs throughout
metropolitan Toronto, which includes suburban
municipalities.
The fight was not unexpected because the
completion of the Toronto rapid transit subway
brought a prohibition by the city council
of all overhanging signs, including theatre
marquee advertising, on Yonge street, the
main subway route. This ban came 14
months ago.
The roads and traffic committee of the
metropolitan council, representing gi-eater
Toronto, has now made the move for total
abolition of protruding signs, the provisions
being contained in Bylaw No. 118. Such signs
will have to be removed by January 1, 1960.
First opposition step was the calling of a
special meeting at the Royal York Hoiel
under the sponsorship of the Ass'n of Advertisers.
One of the delegates was Arch
H. Jolley, executive secretary of the MPTAO,
representing all theatres in the Toronto ai-ea.
A brief was drawn up for presentation to
the metropolitan roads and traffic committee
when objection was taken to the bylaw.
When the measure was introduced at the
previous metropolitan committee meeting, an
immediate protest was personally made by
Alderman Don Summerville, manager of the
Prince of Wales Tlieatre in the subm-ban
Danforth district, who expressed the view
that the civic authorities had "gone wild"
in clamping down on any form of advertising
on marquees of Yonge Street theatres. Now
the ban was to be applied throughout Toronto
and subiu'bs.
Under the previous city order, there were
eight theatres on the one thorouglifare, including
the big Imperial, Loew's and Uptown,
which had blank marquees. More than 90
theatres will be affected if the bylaw is
adopted for greater Toronto.
Toronto Daily Star Holds
Best of '54 Contest
TORONTO—The Toronto Daily Star is
conducting a poll contest among readers for
the selection of the best 10 moving pictures
of 1954 as well as performances by actors
and actresses.
The winner of the contest, which closes
March 5, will get an all-expense trip to
Hollywood for two persons. Second prize is
a similar trip to New York. The next eight
awards will be annual theatre passes for
two people.
Hendrickson Will Manage
New Alaska Theatre
ANCHORAGE, ALASKA—Richard Hendrickson,
present manager of the Liberty Theatre
at Seward, will take over the $300,000
theatre being constructed here by Poulsen-
Schock circuit, which also owns the local
Denali Theatre. The new 900-seat theatre,
a part of a new suburban shopping development,
will open this summer. It will have a
OTT AW
TTJon Watts, manager of the
hardly forget the opening r
Want a Child" on which hf
much advance promotion. A
broke out across from the theati
lines blocked off street traffic
annual meeting of the Canac
Foundation, which assists needy
A. W. Ti-ueman. commissioner of
Film Board, was elected presid
the directors is L. W. Brockii
dent of J. Arthur Rank's Cai
panies.
Manager Jim Clialmers of th£
as special guests at the open
Silver Chalice," Mi\ and Mrs. L
parents of Lome Greene, a mt
picture's cast, who started in t
Glebe Collegiate here and late
University, Kingston . . . Free
Fi-edell Theatres is the latest to
league sport crests as giveaways
at Saturday matinees. They aj
handed out at the Biltmore
and the Famous Players Pi
Brantford.
In preparation for a benefit
the Variety Village in Toronto
Theatre Managers Ass'n has bee:
with one change in officers. K
the Nelson has become secretarj
succession to Morris Berlin, Sc
elected were Don Watts, Ride,
and Pi-ank Gallop, Centre, as v
The National Ballet of Cans
booked into the Capitol for
performance March 7, it is a
Manager Ray Tubman. Betw<
ances of the holdover engagemf
Leagues Under the Sea," the
crowded for two evening concei
harmonic one night and Mem
CBC and Union CI
To Wages Agreeme
OTTAWA—The contract disi
the Canadian Broadcasting C(
National Ass'n of Broadcast E
Technicians (CIO), representi
television and radio w'orkers re
sible settlement in an agreemf
for a wage increase and other t
ing an estimated 12 per cent.
Terms of the proposed contr
until Aug. 1. 1956, have been se
staff units across the country
The union originally demande
crease of 25 per cent.
Although Pa-esident Richai-d 1
other officers of the lATSE he
tive meeting in Hamilton, Ont..
forthcoming to the charge by
O'Sullivan, NABET negotiato
Canadian Broadcasting Corp. 1
lATSE members for assistance
of a strike by CBC employes.
Bans Parks for Car
TORONTO—The city council
ban on the use of local parks fo
shows under the auspices of se:
munity clubs, although the pre
not go into effect until 1956 bee
i-nifmAl-ltc fnr npvt. mimmPT.

. rural
. Action
—
— I
Weather:
—
fFlCff f) D D ilJ 1] i/^ U J D £
CL.
a.
X
OR HAS HIS
[STS
,)—Neville Brand,
As good a prison
and suspoint
behind the
hurs., Fri., Sat.
ell, Opera House
Small-town and
:he (AA>—Glynis
Dors. Not bad at
ass with "Riot in
is a sequel. Busi-
1, Town Hall Thee
town patronage.
(Col)—Mickey
a

—
—
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
ommended for all houses where a good mystery
is liked. It is well acted and produced.
It may not make a fortune for anyone but
it will make good friends and pay the bills
and then some. Played Sun., Mon., Tues.
Weather: Pine.—Dave S. Klein, Astra Theatre,
Kitwe-Nkana, Northern Rhodesia, Africa.
Mining, government, business patronage.
Inferno (20th-Fox)—Robert Ryan, Rhonda
Fleming, William Lundigan. Played this one
rather late but it is still a good picture. In
3-D it must have been a dilly. Had to duck
one of the chairs, myself, even in 2-D. Picture
drew average slow business for this time
of year but pleased all who came. Played Pri.,
Sat. Weather: Cold.—W. L. Stratton, Lyric
Theatre, Challis, Ida. Small-town and niral
patronage.
No Business Like Show Business (20th-Fox)
—Ethel Merman, Dan Dailey, Marilyn Monroe.
This is, I believe, the second time that
I have ever offered an opinion on a picture.
I thought this was excellent except for one
thing—Marilyn Monroe. She can't act, she
can't sing and she certainly can't dance. Anything
that she did contribute to the picture.
Fox could have got most any place at a lot
less money. I talked to quite a number
of people who had seen it and the great
majority of them had the same view of this
picture that I had. I saw this at a nearby
house as our own theatre is closed.—Adrian
Brinck. West Point Theatre, West Point, Iowa.
President's Lady, The (20th-Fox)—Charlton
Heston, Susan Hayward, Margaret Wycherly.
Some of you had written me letters
warning me that this was a "roughy" to
sell. I profited by your advice and tied in
with the 4-H clubs to help them raise some
money. They sold a raft of tickets and we
ended up with a nice profit but lost the
money in the "bank" to a seldom comer who
had been persuaded to buy a ticket by one
of the kids. She had Just bought a TV setso
I suppose we paid for it! In color, this
would have been one of the best that Pox
ever made. It's the perfect story for a school
tie-up and you'll certainly bask in the praises
of the ones you can sell on coming to see
it. Played Wed., Thurs. Weather: Nice.—
Bob Walker, Uintah Theatre, Fruita, Colo.
Small-town and rural patronage.
River of No Return (20th-Fox) — Robert
Mitchum, MarUyn Monroe, Rory Calhoun.
When we played this we felt like Cinema-
Scope was the answer to a sick industry. But,
after following it with some of the others,
we rather doubt our first belief. This one
is among the top grossers in our town. Terms
were very reasonable on this one, too. My
belief is that this picture will go in any location—it
has action and plenty of it. Played
Wed., Thurs. Weather: Fair.—O. D. Calhoun,
Mars Theatre, Bakersville, N. C. Small-town
and rural patronage.
Scudda Hoo! Scudda Hay! (20th-Fox)—Lon
McCallister, June Haver, Walter Brennan.
Wonderful! Terrific! And we had a few custohiers
out for a change—even a couple we
had never seen before who claimed they had
owned the mules when they were colts. Lots
of compliments. Best Fox picture we have had
in years. Played Thurs., Fri., Sat. Weather:
EHHS Will Take
Another Bow
•To EHHS:
These are my first re^iorts and I only
hope that my comments can be of as
much help to other exhibitors as theirs
have been to me in this, my favorite,
section of BOXOFFICE.
PRESTON B. HENN
Uann Th^kafri^c
Good.—Paul Ricketts, Charm Theatre, Holyrood,
Kas. Small-town and rural patronage.
UNITED ARTISTS
Barefoot Contessa, The iTJA)—Ava Gardner,
Humphrey Bogart, Edmond O'Brien. I
have heard of flashbacks, but this is a flashback
show to end all flashbacks. I was unfortunate
to come in on this at the middle
which was reason enough for me not to
enjoy it. But there are other reasons why a
small town will starve to death on this. "The
last half of the show is spoken in such
broken, chopped English that I could understand
only about every third word. Another
thing is the constant returning to the scene
of Ava's funeral. They buried her every 15
minutes during the picture. Small towns beware.—W.
S. Funk, Star Theatre, St. Stephen,
S. C. Small-town and rural patronage.
Southwest Passage (UA)—Rod Cameron,
Joanne Dru, John Ireland. Pretty good story
of the first U. S. "Camel Cavalry." It was
odd to see camels and Arabs in a western but
this part was based on fact. Western fans
should like it. Played Fri., Sat.—Michael
Chiaventone, Valley Theatre, Spring Valley,
111. Small-town and rural patronage.
World In His Arms (0-1)—Gregory Peck,
Ann Blyth, Anthony Quinn. Lots of action,
lots of excitement, beautiful Technicolor. The
story Is fantastic, in fact more like a fairy
tale. Not worth the price that U-I sold it to
me for. If you can buy the picture right, use
it and it will give your patrons a fair eve-
'March of Time' Series
Needed Again
•To EHHS:
Now is the time for all good shorts to
come to the aid of the exhibitor! "March
of Time" series was perhaps the very
best of all shorts and was withdrawn due
to high costs to the producers. Now, with
Cinemascope bringing the public in again,
I can foresee a great future for this
series as they will lend themselves to this
new technique. It is my bet they will pay
their producers a healthy dividend.
DAVE S.
Astra Theatre
Kitwe-Nkana, Northern Rhodesia,
Africa
KLEIN
ning's entertainment. Boxoffice average.
Played Fri., Sat. Weather: Good; roads poor.
—F. L. Murray, Strand Theatre, Splritwood,
Sask. Small-town and rural patronage.
Yellow Tomahawk, The (UA)—Rory Calhoun.
Peggie Castle, Noah Beery. Another
Indian picture but,' it's good. The trailer
really brought them In. (Jolor very good. We
ran this single and recommend it for any
small-town situation. Played Sun., Mon.
Leroy I. Myers. Gamble Theatre, Seward, Pa.
Small-town and rural patronage.
UNIVERSAL
Black Horse Canyon (U-I)—Joel McCrea,
Mari Blanchard, Race Gentry. We have rim
so many horse pictures I am thinking of
selling the manure concession to somebody,
but by golly, they do better than some of
the supers! Played Wed., Thurs. Weather:
Snow.—Joe and Mildred Faith, Linn Tlieatre,
Linn, Mo., Population 900.
Fireman, Save My Child (U-D—Spike
Jones and His City Slickers, Buddy Hackett.
A silly dilly—without rhyme or reason, but it
does pack the laughs. Should do well in small
towns for weekend fare. It gave us average
midweek business—but before TV it would
Cool.—Ken Christianson. Re
Washburn, N. D. Population 9C
Glenn Miller Story, The
Stewart, June Allyson, Henry
:
is the finest kind of enterl
business was 'way over average
June head the list in my bo
Played Fri., Sat., Sun. Wea
Prank Sabin, Majestic Theatre,
Small town patronage.
Project M 7 (U-D—Phyllis C
Donald, Robert Beatty. Very
most exciting flick. You never
cover ground so rapidly butbusiness
was very poor.—Ken G
Hall Theatre, Middlebury, Vt.
patronage.
WARNER BROS
King Richard and the Cms
Rex Harrison, Viiginia Mayo, CH
If Warners should offer you t
and with a bonus of $25 to play
it unless you can't get anythin
Funk, Star Theatre, St. Stephen
town and rural patronage.
Riding Shotgun (WB)—Rai
Wayne Morris, Joan Weldon. i
than the title suggests. Color i
best and Wayne Morris is good
better than in AA product, i
butter picture for the small
played under adverse conditions
ness was ! Played Sat. or
Fair.—Ken Christianson, R(
Washburn, N. D. Population 90(
Trouble Along the Way (WB)-
Donna Reed, Charles Coburn.
should be ashamed for not
"shook up" on this one. Here's
could have been one of the ;
features of the decade if it ha
hooed like "Going My Way."
hadn't a chance to see the featui
tip me off as he usually does at
Luckily the parish priest had
coming here and he plugged it i
told me what it was about. T
it hard to sell but once we got
they loved every frame! If you
this one, you're passing up th
feature in years. Played Sun.,
Weather: Rain.—Bob Walker, 1
tre, Fruita, Colo. Small-town a
•ronage.
MSCELLANEOU
In the Navy (Realart)—Reissi
Costello. After six runs here In
this one outgrosses most mid'
In this small town. You figure
ask me! Played Tues., Wed. W
and cold.—Terry Axley, New 1
land. Ark. Small-town and rui
Salome, Where She Danced (!
Issue. Yvonne De Carlo. This rei
De Carlo's first picture, I bel
good. Business was slow due tc
and too many fairs and carnlv
boring towns. Played Tues. \
seasonably warm.—Norman N
Theatre, Albert City, Iowa. Sm
rural patronage.
Hi de Ho (SRI—Cab Callowa
i
If you have a large
Negro cast.
lation like I have and want t<
in, this should do it.—W. S. Fiml
tre. St. Stephen, S. C. Small-to'
patronage.
Little Giant (SR)—Reissue.
Lou Costello, Brenda Joyce. Th
that is a natural for my town
laughing for a change. Don't be
one because the print and sound
everyone enjoyed it. Played
Thurs. Weather: Fair and wai

I ALPHABETICAL
, U-l
id tradepress reviews. The plus and minus signs indicote degree of
s not rated. Listings cover current reviews, brought up to date regularly.
INDEX to fcoturc releases. Numeral preceding title
cr. For listings by company, in the order of release, sec Feature Chart.
Good; — Fair; — Poor; ~ Very Po In the summary is rated 2 pluses, - as 2 minuses.
o .
IS
55
one Kops
U-l 2- 5-55 + ± ± ±
Para 5- 1-54 ± ±: + + ±
UA 1. 2.54 4+ + + + +
20thFox 10.16-54 ±
Drama UA 6- 5-54 ff
ama . Col 6-27-53 +
y....RKO 9-25-54 +
Rep
. ...I.F.E. 7-31-54 +
Para 2- 6-54 -
U-l 6- 5-54 +
RKO 1- 8-55 +
Rochemont 1-15-55 +
er-Kingsley 2- 6-54 +
UA 7- 3-54 +
AA 4-17-54 -f
MGM 11- 6-54 ff
Rep 1218-54 ±
6+3-
7+4-
7+
+ - + ± - ± 5+5-
± + + ++++ + 10+1-
- + - - 2+3-
± * + + ± + 7+3-
+ *
+
H +
+ ±
+t H 8+
+ + + 5+4-
+ + ± 5+2-
+ + + 7+1-
ff H + 7+
++ 3+
•H + 1

REVIEW DIGEST'
1+ Very Good; + Good; — Fair; — Poor; — Very Poor, In the summary fr is rated 2 pluses, = as 2
Of
o

iood; — Fair; oor

f £aTliii£ fiiliiilT
Feature productions by compony in order of release. Humbcr in squore is notionol release
time IS in parentheses. Letters and coir.binotians thereof indicate story type as follows: (C
Dramo; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fontasy; (M) Musical; (W) WesJer
western. Release number follows, i^ denc.^es BOXOFFICE Blue Ribbon Award Winner.
C; Color; ^ 3-D; o Wide Screen. For review dates and Picture Guide page numbers, see Revit
ALLIED ARTISTS $ ti

.
.
. 4
.
3
.
.D.
. D.
.
.
9
FEATURE
CHART
. .5317
. .5318
StimiiC
RKO RADIO
i ©Silver Lode (80) SW .
John I'ayni'. Llzalwth ScoU. I>an Kuryea
1
REPUBLIC
jj Hell's Half Aero (91) D. .5304
Wendell Corey. hXelyn Keye.s. E. Lancliester
20TH
CENTURY-FOX
0^~Dcmctrius and the
Gladiators ilOl) AD. .415
Victor .Mature. Susan llayward, M. Rennle
©Princess of the Nile (73) D..414
Debra Paget. Jeffrey Hunter, Dona Drake
1
Sins of Rome (75) D
Luilmilla I'clierlna, Massimo Gtrottl
. .5319
lllrns
..5320
1
dj
UOHons Christian Andersen
(112) M.
Panny Kayo. Jfanmalre. Farloy OranRiT
551
JJ ©Laughing Anne (91) D. .5305
Wendell Corey. Margaret Lockwood, F. Tucker
©c^Gorden of Evil (100) AO. ,416
Susan Il.ij^vard. G.iry Cooper. It. WIdmark
©Gombler From Notchez,
The (89) AD.. 417
Dale Riiliertson. Dcbra Paget
2$ OSuson Slept Here (98) C. .501
Wet I'ouoll. liublile Ifcyiiolds. Glend« Farrell
.5321
. .5401
liter
©Africa Adventure (63)
Kobert Kuark on Sarari
. Doc . . 502
(T] Make Haste to Liv* (90) D. .5306
Dorothy .McGuIre, Stephen Mc.Nally, .M. Murphy
m ©Outcast, The (90) D . . 5308
John Derek, Jo.in FXans. Harry Carey jr.
U ©Johnny Guitar (110) W . . 5307
Juan CrawtorJ, Sterling llayden, Scott Brady
a Roogie's Bump (71) CD.. 5310
liiilh Warrlek, K. Marlotll, Brooklyn I' liJgera
dj Shanghai Story (90) D . . 53 1 1
l^lnmiul ll'ltiirn, ICrith Roman, R. Jaeckel
Lii Tobor the Great (77) D. .5309
Charles Drake. Karln Booth. .Vrthur Shields
l4j
©oBroken Lance (96) W . , 4 1
Spencer Tracy, Jean Peters. Robert Wagner
©Raid, The (82) AD. .408 >
Van lletlin, .\ruie Bancroft, Lee Marvin
oc=
©oEgyptian, The ( 1 40) D . . 420
Edmund Purdom. Gene Tlcrney, Jean Simmons
.5402
llolden
^ ©Passion (84) D. .503
roriii'l Wilde. Yvonne De Carlo, Lon Chaney
©This Is My Love (90) D . . 504
Ljnd.i Darnt-ll. iKin Duryea. Faith Doraergue
©oAdventures of Hajii Baba,
The (93) D. .424
John Derek. Elaine Sieuart, Thomas Gomel
B ©oWomon's World (94) CD. .421
Clifton Webb. June .Vllyson. Ornel Wilde
O
o
00
©Cottle Queen of Montana
(88) W. .505
Barbara Stanwyck, Konald Reagan, Lance Fuller
lE She-Wolf, The ;91) D. .5312
Kerinia, Ettore Manni, .May Britl
Black 13 (75) D. .428
Peler l{e>nolds. Rona .\nderson. Lena .MorrLs
©oBlock Widow (95) D. .423
Van lleflin, Ginger Rogers. Gene Tlerney
a ©oOesiree (110) D . .
425
.Marlon Brando. Jean Simmons. Merle Oberon
©Outlaw's Doughter, The (75). .W. .427
Bill Williams. Jim DavLs. Kelly Ryan
O
<
03m
90
.5403
a-Ellen
H ©Hansel and Gretel [75).
Electronic Puppets
,F..508
lD ©Trouble in the Glen (91 ). . . . D. .5313
Margaret LurtKood. F. Tucker, V. .McLaglcn
m Atomic Kid, The (86) C. .5314
Miekev lloonev. Robert Strauss, Blaine Darts
51 Hell's Outpost (90) W. .5315
RimI Cameron, Joan Leslie. Clllll Wills
Devil's Horbor (71) D. .429
lilchard .Vrkn. Greta Gynt, Mary Oermalne
Other Woman, The (81) D. .430
HiiKO lla.is. Cleo Moore. Lince Fuller
SI U©c^Thcrc's No Business Like
Show Business (117) M. .501-7
Ethel Merman, Dan Dalley, Marilyn Monroe
00m
73
.5404
.5405
ICuoncy
©Quest for a Lost City (61). .Doc. .510
Dana .ind (.linger Lamb
S ©Americano, The (87) W. .509
Glenn Ford, Cesar Romero. Ursula Thelss
g Tarzon's Hidden Jungle (72) D. .507
fiordon Scott, Vera Miles. I'. Van Eyck
[S ©ciUnderwaterl (99) D . . 506
Jane Russell, Gilbert Roland, lilchard Bgan
(H African Manhunt (65) AD. .5430
Karln Booth, John Kellogg
m Trouble in Store (85) C. .5431
.Margaret Riitherlord. Norman Wisdom
S ©Carolina Cannonball (74).... C. 5326
Judy t:anuva. Ross Elliot. .Andy Clyde
ifi Squore Ring, The (73) D. .5432
Jack Warner. Joan Collins, Robert Beatly
jl ©Timberjock (94)
Vera Ralston, Sterling Hayden,
.D. .
Mcnjou
©CDCormen Jones (105) M. .422
Harry Bel.ifonle. Pearl Bailey, D. Dandrldce
©oPrince of Players (102) .
.502-5
Richard Burton. M.iggie McNamara. John Derek
L»J
©cjRaccrs, The (112) D . . 505-8
>
TO
-<
Kirk liuij^l.is. K Darvl. Gilbert Roland
©CDWhitc Feather ( 1 02) W .. 503-3
Robert Wagner. 1). Paget. J. Lund OS
JO
c=
>
TO
-<
[>hnsoD
Idvn
Eternal S«a, The D . .
Sterling Hayden, Alexis Smith, Dean Jan"
©Our Giri Friday (. .) C.
Jwin Collins. Kenneth More. George Cole
©inUntamed (..) D. .
T>ratie Pourr. Susan llayward. Richard Egan
>
TO
(-1
1 Kctd
>. .
Kennle
l. .
). .
). .
lultr
). .
Ui)dls
>. .
illnn
). .
> Ray
©oEscope to Burmo ( . . ) W
.
Barbara Stanwyck. Robert Ryan. Uarld Farrar
©oConqueror, The ( . .) D. .
John WajTie. Susan IIa)ii3rd. Pedro Armendarls
Heavy Woter Doc . .
©Jet Pilot (119) D. .229
Jolin Wayne.
©oRage at
Janet Ulgh.
Dawn
Flipper
W. .
J. C.
Ranilolph Scott. Mala Poicerj. Forrest Tucker
0\'Son of Sinbad AD. .
Hale Robertson. Sally Forrest. Llll St Cyr
©Doctor in the HoUM C. .
Dirk Bn^irih. .Muriel I'ailoi. Donald SInden
Forbidden Cargo D .
Msel I'atrlck. Ehzilielh Sellers, (irrta Cynt
I Cover the Underworld D. .
Sean MrClor>. R.iy Middletun. Joanne Jordan
CMogic Fire D . .
Vyxnn' h' I'.irlo. Carlos Ttwnpson, Ktta 0am
©Man From Texoi W. .
John l'j>nr. M'ma Freeman. R. Mlddleton
©Rebel Island D . .
Yionne IV Carlo, Howard DufT, Zarliary Bcoll
©Santo Fo Poisog* W . .
John Payne. Faith Domergtie. Rod Cameron
©criDaddy Long Legs M. .
Fretl .\-talre. Leslie Caron. Terry Moore
©oHouse of Bamboo D .
Robert Slack. Koliirt Ryan. Shirley Vamaguchl
Life In the Bolonce, A (75). . .
Rlcardo Motitalban. .\nne Bancroft. J. Martin
©c^Magnificcnt Motodor D. .
Maurrrn II llara. .\n'hon) Uiilnn. Tbo

.
C
.D.
.
,
FEATURE
CHART
lJi4iT£J
^..viiSTS
^Challenge the Wild (72) . . . DoC. ^5422
I* rank Gralum and Family
Hobson's Choice (107) C. .
Chailcs L.iughmn, Jobn Hills, BrendA Dc Banzle
©Gog (85) D. .5423
Itioliard Ee^n. Constance Dowllng. H. Marslull
©Mon With o Million (90) C.
Gregory Peck. Jane Urlffitlis, A. E. Matthews
©Adventures of Robinson
Crusoe (90) D. .
Dan Olltrllliy, James Feraiidei, C. Lopez
©Apache (90) W. .5427
Burt Lancaster. Jean Peters
Lawless Rider, The (62) W. .5431
Johnny Carpenter. Krankie Darro
©Return to Treasure Islond (75) D. .5417
Tab Uunler. Davtn .\ddams. James Stay
©Crossed Swords (85) D. .5334
Errol Flynn. (iina LoUobrlglda
Diamond Wiiord, The (83) D..5432
Iiennis OKeefe, Margaret Sheridan
Down Three Dark Street!
(85) D..5433
Brodertck Crawford. Buth Uoman. Martha Hyer
Malta Story, The (103) D..5429
Alec Guinness, Jack Hankins. Flora RobsoD
Victory at Sea (97) Doc.
©Jesse James' Women (83). .W. .5435
.
Don Barry. Peggie Castle, Jack Beutel
©Golden Mistress, The (82). . . .D. .5437
John Aear. liosemarle Bo»e, Klkl
©Khyber Patrol (71) D. .5419
iilchinl Egan, Da«n Addams. Patrlc Knooles
Suddenly (77) D. .5436
Frank Sinatra, Sterling Hayden, Nancy Gates
Barefoot Confessa, The (128) D. .5440
Humphrey Riigart. Ava Gardner. B. O'Brien
yLittle Kidnappers, The (93) . .D. .5439
Adrienne Currlc, J. Whitley. V. Winter
Operation Manhunt (77) D..5441
Harry Tuvnes, Irja Jensen. J. Aubuchon
©SiMing Bull (105) W..5434
Dale Robertson. J. Carrol Nalsb
Shield for Murder (82) D. .
Edmnnd O'Brien. Maria English
Snow Creoture (70) D. .5447
I'aul Langlon. Leslie Denlson
Twist of Fate (89) D..5446
Ginger liogers. Jacqties Bergerac, Herbert Lora
©White Orchid, The (81) D. .5414
William Lundlgan. Peggie Castle
©You Know Whot Sailors Are
(89) C..5445
©Romeo and Juliet (140) D..5449
Laurence Harvey. Flora ICohlson. 8. Shentall
Steel Cage, The (80) D..5443
Paul Kelly. iM. O'Sullltan. W. Slezak
Bottle Toxi (82) AD. .5502
Sterling lliiyden. Arthur Franz, M. Thompson
©Beachcomber, The (82) D. .5501
Hnliert Ncivion, Glynls Johns. Donald Slnden
Block Tuesday (80) D. .5450
E (• IluUliisiMi, Jean Parker. Peter Graves
©Vero Crui (94) AD.. 5448
Gary Cooper, Burt Lancaster, Denlse Darcel
Canyon Crossroads (..) W.,
itich.ird Ba^ilKiri. I'liyllls Kirk. Russell Collins
Good Die Young, The (100). . . .0. .
John Ireland. Gloria Grahame, L. Harvey
©Sabako (81)
D..
Boris Karioft. Victor Jory, B. Denny
Big House, U.S.A. (. .) D. .
Brodeiick Craulord, Ralph Meeker
Marty (. .) D..
Einest Borgnlne. Betsy Blair
©Stranger on Horseback (. .). .W. .
Joel McCrea, Miroslava, Kevin McCarthy
Bullet for Joey (. .) D. .
E. G. liciblnsipn. Giiirge Raft. Audrey
OnGcntlcmcn Marry Brunettes
Totter
M ,
Jane K'tis-sctl. .leanne Crain. Scott
.
Brady
©caKentucklon, The D..
Burt L.incastcr. Diana Lynn, Una Merkel
©Lilacs in the Spring M,.
Erriil Fljnn, Anna Nc3gle, Darld Farrar
Night of the Hunter D..
Ilchert Mltdium. Shelley Winters. Lillian Glsh
Not As o Stranger D ,
Rdhert Mltchum. Olivia de Havtlland. F. Sinatra
Othello D. .
PriHi Ufllcs. Suzanne Ooutler, Fay Comptnn
©Purple Plain, The D..5503
Grcgnry Pork, B. De Banzle. Win Mln Tba
©Star of Indlo D . .
Cnrnfl Wllde Jean Wallape. Herbert Lom
UNIVERSAL-iNT'L.
Block Horse Canyon (82) D. .423
Joel JlcCrcj, .Marl Uiauchard. MunryTi Eye
©Drums Across the River (78). SW. .422
Audie Alui-phy. LJ^a Gaye, Waller Brennan
Always a Bride (83) C..485
Vefgs Cummins, Terence Morgan, Bonald Squire
©Johnny Dork (85) D . . 424
Tony Curtis. Piper Laurie. Ilia CJiase
Tanganyika (81) AD . . 425
Van Ueriio. Kutli Roman, Howard Duf(
Francis Joins the WACs (95) . . .C. .427
Donald O'Connor, Julia Adams. Zasu Pitts
^©Magnificent Obsession (108). D. .428
Jane Wyman. Kock Hudson. Otto Kniger
©oBlack Shield of Folworth,
The (100) D. .430
Tony Curtis. Janet Leigh
©Down at Socorro (80) D. .431
Rory Calhoun. Piper Laurie, Da\1d Brian
High and Dry (93) C. .486
Paul Douglas, Alex MacKenzle. J. Copeland
Noked Alibi, The (86) D. .431
Sterling HaydeD, Gloria Grahame. Gene Barry
©Bengal Brigade (87) D..434
Kock Hudson, Arlene Dahl. Ursula Thelss
©Four Guns to the Border (87). .W. .502
Hory Calhoun, Colleen Miller. Q. Nader
Ricochet Romance (80) C..504
Marjorle Main. Chill WIII9, Budy VaUee
©aSign of the Pogan (92) D. .505
Jeff Chandler. Jane Kussell, Dan Duryea
©Yellow Mountain, The (78) W. .510
Lex Marker. Mala Powers, Howard Duff
©Destry (91) W. .508
Audle Murphy, Marl Blanchard, Lyle Bettger
©So This Is Paris (96) MC..507
lony Curtis, Corlnne Calvet. Gene Nelson
©West of Zanzibar (83) D..501
Antbony Steel, Sheila Sim
Abbott ond Costello Meet the
Keystone Kops (80) C..513
Alibutl and Costello. Lynn Barl
©For Country, The (97) D.-Sll
James Stewart, llulh Roman. Walter Brennan
Six Bridges to Cross (99) D..512
Tony Curtis. Julia Adams, George Nader
©Captain Lightfoot (92) D. .514
liock iluilson, il.irhara Rush. Jeff Morrow
©Lond of Fury (82) D. .509
J.-ick ilav^klns, Glynls Johns, Noel Purcell
©Smoke Signal (89) W. .516
Dana Andrews, Piper Laurie, William Talman
©Ain't Misbehavin' M. .
Piper l.aurle. Knrv Calhoun. Jack Carson
©oChicf Crazy Horse SW. .
Victor Mature. Suzan Ball, John Lund
©Foxfire D. .
Jeff Chandler. Jane Russell, Dan Durye*
©Lody Godiva of Coventry D. .
Maorein it'llara, George .Nader. V. McLaglen
Mo ond Po Kettle Go to-Woiklkl . . .
Marjorle M.iln, i'ercy Kilbride. Lori Nelson
©Man From Bitter Ridge, The. .W. .
Lex Barker, Mara Corday. Stephen McNally
©Mon Without o Star D. .
Kirk Douglas. Jp.Tnne Craln. Claire Trevor
^'Revenge of the Creoturo D. .
John Agar, Lori Nelson
©ThK Island Earth D. .
Bart Roberts. Faith Domermie. Jeff Morrow
WARNER BROS.
a Themt (94) D. .328
James Whltmore. Joan Weldon. Edmund Gwenn
a UO^High ond the Mighty,
The (147) D..329
John Wayne. Claire Treior, Laraine Day
1 OQaRing of Fear (93) D. .330
Pat O'Brien, Clyde Beatty. Mickey SplUane
[H ©oKIng Richard and the
Crusaders (113) D..331
Virginia Mayo, Hex Harrison, Laurence Harvey
gSGDuel in the Jungle (102) D. .332
Dana Andrews, Jeanne Crain, David Farrar
a ©Drognet (90) D. .401
Jack Webb, Ben Alexander, Ann Robinson
S ©Bounty Hunter, The (79) SW. .402
Baudolpli Bcott, Marie Windsor, D. Dorn
iQaOrum Beat (111) W. .404
Alan Ladd, Audrey Daiton, Marlsa Paran
1
©DTroek of the Cot (102) AD . . 405
Bobert Mitcbum. Diana Ljun, Teresa Wright
H ©Young at Heort (117) MC-D..409
Doris Day, Frank Sinatra. E. Barrymoro
OOaStor Is Born, A (154) MD. .403
Judy Garland. James Mason, Jack Carson
B] ©aSilver Chalice, The (137) D. .408
Virginia Mayo, Jack Palance, Pier Angell
S Unchained (75) D. .412
Chester Morris. Barbara Hale, Hroy Ulrsch
H©aBotfle Cry (148) D. .41 1
Van Ueflln, Ahlo llay. Tab Hunter
S New York Confidentiol (87) . . . .D. .413
Brod Cra\vfurd. jVnuc Bancroft. ICichard Contc
©cijEost of Eden (117) D. .414
Julie Harris. James Dean. Raymond Massey
©Helen of Troy D. .
Kossana i'odesta. Jactiues Sernas. C. Il.irdwlcke
©oLond of the Phoroohs D..
Jack Hawkins. Iievtey Martin
©oMr. Roberts C. .
Henry Fonda, James Ca?ney. William Powell
©aMcConneli Story, The D. .
Alan Uidd, June A.lyson, James Wliltmore
©oMoby Dick D .
Gregory Peck. R. B.isehart. OrsoQ Welles
River Chonges, The D .
Ro.«anfl Itory. iiaral Marcsch
©SCO Chose, The D. .
John Wayne. l.ana Turner. Tab Hunter
©CDStronge Lady in Town, A. . .
Greer Carson. I>:uia Andrews. Cameron Mitchell
.
MISCELLANEOUS
AMERICAN RELEASl
Fost and Furious ^74)
John Ireland. Dorothy Ma
ASTOR
Sleeping Tiger, The (8
Alexis Smitii. .Alexander 1
BUENA VISTA
©Living Desert, The
©Vonishing Prairie C
©20,000 Leogucs Ui
Seo (128)
Kirk Douglas, James Mast
CARROLL
Four Ways Out (77). ,
Gbia Lollobrlgida, Renati
©Out of This World
Lowell Thomas, LoweU T
DISTRIBUTORS CORI
©Hunters of the Deep
©Long John Silver
Robert Neviton. Kit Taylo
FILMAKERS
Private Hell 36 (81).
Steve Cochran. Ida Lupint
HALLMARK
Halfway to Hell (61).
Narration by tl'ientin Key
©Koromoja (63) . . .
I.F.E.
(Ameiican Dialog)
Aldo (110)
8uiilii.i Loren. Lois Miiw
Breod, Love and Dreat
\'iti(iriii de Si^a, Cina L(
OColden Cooch, The
Aiiri:i Magiiar.l. Duncan I
Hell Raiders of the
(93)
Elennora Itossl Drago, PI
Love in the City [] 1
Sensualita (74)
Eleonora
QTheodoro,
Kossi Drago. PI
fiianna Maria Canale, Ge
Too Young for Love (
Marin Vlady. 1',
M, Deck,
Voice of Silence ( . .]
IJiKann.i r'nihsi;!. .XMo F;
LOUIS DE ROCHEMi
Animol Farm (75). .
Animated cartoun charact
REISSt
ASTOR
Dangerous Visitor
(fo
Kiss for Corliss) (S
Paiii] Niven, Shirley Ten
Intruder, The (former
Up) (83)
Under Suspicion (torn
Trust Your Husbor
Fred M.icMiirr.iy. M.idHd
Womon Accused (fori
Without Honor)
Lnraliie D;iy, Dane Clark
CARROLL
©Down Memory Lone
Blng Crnsbv. \V. C. Field
COLUMBIA
Coroner Creek (90)..
Hiiuikilph Scott. Margucrl
Gunfighters (87) ...
Ilandolph
Grant
Scott.
Takes
Ilarbara
Rid
(87)
Lucille Ball. WUllam Iloi
MGM
Anchors Awelgh (..)
Gene Kelly. I'rank Slnatl
Torzan Escapes (89).
Johnny Welssmnlier. .Mai
Torzan, the
Ape Mon
Johnny Weivsniolk-r, M.nji
Women's Face, A (10
Jo;in ria\\ford, Mchyn Dl
PARAMOUNT
©Reap the Wild Wind
John \\;t\rip, So.san ilajv
RKO RADIO
©She Wore a Yellow
(103)
Henry i'onda. Joanne Or
Window, The (73). . .
Arthur Krniicdv. Itolh H(
20th CENTURYFOX
Day the Eorth Stood S
l92)
Michael Ronnie. Patrice
House of Strangers (H
Edward G. llohlpison, 6

ifiy. In order of release. Running time follows title. First Is notional
view in BOXOFFICE. Symbol between dotes is rating from BOXOFFICE
±: Folr. — Poor . =
Very Poor. O Indicotes color photogrophy.
suDjm
uiji]i]-j^:
7952 Gene Krupa & Orch.
(10) 11-11-54
7953 Lecuona Cuban Boys
,„,.^(10'/2) 12-23-54
7954 Tony Pastor & Orch.
(10) 2-10-55
UPA ASSORTED
(Technicolor)
6504 Futlott's Bucloct (7) . . . 6-17-54
7501 How Now Boing Boing
,„, , 9- 9-54 tt
7502 Spare That Child (..).. 1-27-55
7503 Babie Boooie (..) 2-10-55
WORLD OF SHORTS
6809 Oivino Cai.ilcaile (9)... 6-24.54
6810 Taroet Tricksters (9)... 7-29-54 ±
7S01 A/oentine Athletes (10) 9-10-54 +
7802 Huntino Thrills (9) 10-14-54 -f
7803Skiino the Andes (10). 11-11-54 -f
7S34 Rasslin' Redskin (9', ',). .12-23-54 ±:
7805 Flyinj Mallets (10) 1-10-55
7S06 Aquatic Acrobats (..).. 2-17-55
Metro-GoWwyn-Mayer
9-25
10-16
12-11
12-25
219
2-12
Prod. No. Title Rel Date Ratino Rev'd
CARTOONS
(Technicolor)
W-543 Slecny Time Squirrel
(7) 6-19-54 +
W-544 Homesteader Droopy
(8) 7-10-54 +
W-545 Bird-Brain Bird Don
(7) 7-31-54 +
W-546 Baby Butch (7) 8-14-54 4-
W-632Mice Follies (7) 9- 4-54 H
9- 4
8-14
9-18
9-18
9-25
W.634 Farm of Tomorrow (7) 9-18-54 jf 11-20
W-G36 Neapolitan Mouse (7). 10- 2-54
W-638 The Flea Circus (7) . .11- 6-54 +4- 12-25
W-639 Downhearted Ducklinp
(7) 11-13-54
W-640 Dixieland Droopy (8). 12- 4-54
CINEMASCOPE CARTOONS
C-631 Pet
(Technicolor)
Peeve (7) 11-20-54 + 2-19
C-633Touche Pussy Cat (7) . .12-18-54
C-635 Southbound Ducklino (7) 3-12-55 + 2-19
C-637 Pup on a Picnic (7).. 4-30-55
CINEMASCOPE MUSICAL GEMS
(Technicolor)
K-573MGM Jubilee (10) 6-25-54
K-674 Thievino Magpie, The
(9) 9- 1-54
K-675 Strauss Fantasy, The
(9) 10-22-54 4+ 9-11
nrZPATRICK TRAVELTALKS
(Technicolor)
T-611 Yosemite, the Mapnificent
(9) 9-11-54
T-612 Grand Canyon, Pride of
Creation (9) 10-16-54
(Technicolor Reprints)
T-613 Picturesque Patzcuaro
(9) 11-27-54
T-614 Glacier Park & Waterton
Lakes (9) 12-25-54
T-615 Mexican Police on Parade
(9) 2-12-55
T-616 Miphty Niagara (10).. 4- 9-55
GOLD MEDAL REPRINTS
(Technicolor Reissues)
W-661 Cat Fishin' (8) 10-30-54
W.662 Part Time Pal (8) 1- 8 55
W-663 Cat Conceflo (7) 1-22-55
W-664 Dr. Jekyll & Mr. Mouse
(8) 2-26-55
W-665S3lt Water Tabby (7). 3-26-55
PETE
SMITH SPECIALTIES
S-560 Safe at Home (8) 6-12-54+ 6-14
S-651 Camera Caught It, The
(9) 10- 9-54
S-652 Rough Riding (9) 12-11-54
S-653 Man Around the House
(9) 1- 1-55 +
S-654 Keep Young (9) 2- 5-55
2-19
S-655 Sport Trix (9) 3- 5-55
S-656 Just What Needed 4-16-55
I ( . . )
Paramount
Prod. No. Title Rel Date Rating Rev'd
•
CALLING SCOTLAND YARD
(English-made)
5354 The Final Twist (27) Apr.-54 +4-3
5355 The Sable Scarf (27) Apr. -54 -J-
4-10
5356 Present for a Bride (27) Apr. -54 +4-3
CARTOON CHAMPION
(TechTicolcr Reissues)
S14-1 We're in the Honey (7). 10- 1-54
S14-2 Butterscotch and Soda
(7) 10- 1-54
S14-3 Sudden Fried Chicken
(7) 10- 1-54
S14-4Tbe Friendly Ghost (9). 10- 1-54
S14-5The Bored Cuckoo (9). 10- 1-54
S14-6 Santas Surprise (9) ...10- 1-54
CASPER CARTOONS
(Technicolor)
813-6 Puss'n Boos (7) 7-16-54+ 7-10
R1d.1 Rnr,c sn/f Ar*nw« tC\ in.lCCil _I- 11. £
il4-2 Boo Ribbon Winner
(6) 12- 3-54 +1-8
B14-3 Hide and Shriek (7).. 1.28-55
BIJ.J Keep Your Grin Up (.) 3- 4-55
GRANTLAND RICE SPORTLIGHTS
R13-10 B.ihamas to Windward
(9) 6-18-54 +9-4
R13-11 Wild Pels for Play (9) 7-23-54 +8-7
R13-12 One Hundred Unusual
Boys (9) 8- 6-54 +f 9- 4
R14-1 Twin Riding Champs
(10) 10- 1-54 + 10-30
R14-2 Hot and Cold Glides,
Slides and Rides (10) 10-22-54 + 11-20
R14-3 Where Everybody Rides
(9) 11- 5-54 + 12-25
R14-4 Boyhood Thrills (9) .. .12-10-54
R14-5 Pikes Peak Arena, The
(9) 12-24-54
R14-6Swim and Survive (..) 2-11-55
HEADLINER CHAMPION
(Reissues)
A14-1 Speaking of Animals and
Their Families (9). .. .10- 1-54
A14-2 Steaking of Animals in
a Musical Way (8)... 10- 1-54
A14-3 Stork Cia:y (S) 10 1-54
A14-4 The Lonesome Stranger
(10)
A14-5 Calling All Animals
10 1-54
1-54
1-54
, (9) 10-
A14-6 Video Hounds (9) 10
HERMAN & KATNIP
(Technicolor Cartoons)
H13-3 0f Mice and Menace
(7) 6-25-54
H13-4Ship-A-Hooey (7) 8-20-54
H14.1Rail Rodents (7) 11-26-54
H14-2 Robin Rodenthood (7). 2-25-55
NOVELTOONS
(Technicolor)
P13-5 Candy Cabaret (7) 6-11-54
P13-6The Oily Bird (7) 7-30-54
P14-1 Fido Beta Kappa (7) . .10-29-54
P14-2 No lis, Ands or Butts
(6) 12-17-54
P14-3 Dizzy Dishes (6) 2- 4-55
PACEMAKERS
K13-6 Touchdown Hiohlighls
(10) 8-20-54 +
K14-1 Drilling for Girls in Texas
(9) 10- 8-54 +
K14-2 How to Win at the Races
(11) 12-17-54
K14-3 You're a Trooper (10). 1-21-55
POPEYE CARTOONS
(Technicolor)
E13-5Taxi Turvy (6) 6-4-54 E13-6 Bride and Gloom (6).. 7- 2-54 +
E13-7 Greek Mirthology (7).. 8-13-54 -f
E13-8 Fright to the Finish (6) 8-27-54 -j-
E14-1 Private Eye Popeye
.
(7) 11-12-54 12-18
E14-2 Gopher Spinach (6) . . .12-10-54 + 1-1
E.14.3 Cookin' With Gags (7). 1-14-55
E14-4 Nurse to Meet Ya (6) , . 2-11-55
TOPPER
M13-6 In Darkest Florida (10.) 7- 9-54 +
M14-1 The Nerve
(10)
of Some People
11-19-54 +
M14-2 Killers at Bay (10) . . .12-31-54
M14-3Just the Bear Facts, Ma'am
(9) 1-14-55
M 14-4 All Chimps Ashore (10) 2- 4-55
Republic
6-19
9- 4
6-19
8- 7
U- 6
9-25
6-19
7-10
8- 7
9-18
8- 7
1- a
Prod. No. Title Rel Date Rating Rev'd
SERIALS
5481 Man With the Steel Whip 7-19-54
12 Chapters
5482 Ghost Riders of the West 10-11-54
12 Chapters
THIS WORLD OF OURS
(Trucolor)
9226 Formosa (9) 5-10-54
5385 Ireland (9) 8- 1-54
RKO Radio
Prod. No. Title Rel Date Rating Rev'd
DISNEY CARTOONS
(Technicolor )
44.110 Casey Bats Again (8) 6-18-54 +
44.111 Dragon Around (7)... 7-16-54 -f
JJ. 112 Grin and Bear It (7). 813-54 ff
54.101 The Social Lion (7) . . 10-15-54 +
54.102 Flying Squirrel (7) ... 11-18-54 +
DISNEY MARQUEE MUSICALS
(Technicolor Reissues)
44.003 The Martins and the
Coys (8) 6-18-54
44.004 Casey at the Bat (9) 7-16-54 H
44.005 Little Tool (9) 8-13-54 +
44.006 Once Ucon a Wintertime
(9) 9 17-54 ++
EDGAR KENNEDY
(Reissues)
53.501 Host to a Ghost
6-19
6-19
9- 4
11-20
1-15
7-24
9- 4
9-U
53.503 Big Beef, The (17).. 11- 5-54
53.504 Mind Over Mouse (17) 11-19-54
53.505 Brother Knows Best
(17) 12- 3-54
53.506 Home Canning (16) . .12-17-54
LEON ERROL
(Reissues)
53.704 Twin Husbands (18) .
.11-12-54
53.705 I'll Take Milk (18) .. .11-26-54
53.706 Follow That Blonde
(18) 12-10-54
MY PAL
(Reissues)
53.2011 Found a Dog (..).. 10- 8-54
53,202 Pal's Return (20) 11- 5-54
RAY WHITELY
(Reissues)
53.401 Sagebrush Serenade
( .
. ) 10-22-54
53.402 Redskins and Redheads
(18) 11-19-54
SCREENLINERS
44.210 Untroubled Border (9) 5-28-54
44.211 Long Time No See (S) 6-25-54
44.212 Riding the Wind (8) 7-23-54
44.213 The Big Port (9) 8-20-54
54.201 House of Knowledge (8) 9-17-54
54.202 Alpine Fortress (..). .10-15-54
54.203 Just Pets (S) 11-12-54
54.204 Cinema Capers (8) .. .12-10-54
54.205 Water. Water, Everywhere
(81/2) 1- 7-55
54.206 Camera Crazy (8) 2- 4-55
54.207 Nature's Showcase (8) 3- 4-55
SPECIALS
53.101 The Iron Fence (20).. 10- 8-54
53.102 Circus Trainer
+
(17) .. .11-12-54 H
53.103 Fast Freight (15) 12-17-54 +
53.104 Ri.er to the Past (15) 1-21-55 *
53.105 Big Top Caravan (16) 2-25-55
SPORTSCOPES
44.310 Leather and Uther
(8) 5-14-54 +
44.311 Desert Anglers (8)... 6-11-54 -f
44.312 Hot Rod Galahads (8) 7- 9-54
44.313 Water Ski Marathon
(8) 8- 8-54 +
10-23
54.301 Alaskan Trout (8) 9- 3-54 +
54.302 British Empire Games
(10) 10- 1-54 54.303 Willie Mays (8) 10-29-54 34.304 Canadian Stampede (8) 11-26-54 54.306 Sports Island (10) 12-10-54
54.307 Ski Saga
+
(8) 1-21-55
54.308 Chamois Hunt (8) 2-18-55
SPORTS SPECIALS
53.901 Football Highlights
(151/2) 12-10-54 +
53,801 Basketball Highlights
( . , ) 4-15-55
20th Century-Fox
6-26
7-24
9-U
9-11
1-15
1-22
2-19
10-23
1- 8
1-22
2-12
6-26
6-26
9-lS
911
10-30
1- 1
1- 8
1-22
1-22
Prod. No. Title Rel Date Rating Rev'd
CINEMASCOPE SPECIALS
(TKhnicolor)
7410 First Piano Quartette
(10) May-54 + 6-26
Pilot
(17) May-54 + 7-17
7417 Land of Legend (9) May-54
7419 Calypso Cruise (9) June-54 11- 6
7418 Piano Encores (10) July-54 + 10-23
7409 A Day Aboard Jet Carrier
7411 Motion Picture Stunt
(19) Aug.-54 +f U-20
7414 The Miracle of Stereophonic
Sound (11) Aug.-54 U-27
7420 Pride of the Nation (12) Sept.-54 12-11
7421 Fabulous Las Vegas (19) Oct. -54 + 12-18
7422 Cinemascope Parade (23) Ocl.-54
7423 El Toro (9) Oct. -54
7424 Queen's Guard (16) Dec.-54
7425 Empire Games, The (13) 0ct.-54
. .
7426 Flying to Fish (16) Nov.-54 ++ 2-19
7427 Far East Bastions (10) . .Nov.-54 ++ 2-12
75051 Supersonic Age (13) . , .Jan..55
7503-6 Birthday Parade (10) . .Jan.-55
7501>0 Tuna Clipper Ship (IS) Jan.-55
7504-4 Fifth Avenue to Fujiyama
(10) Feb.-55
7502-8 Stampede City (7) Feb.-55
7506-9 Land of the Nile (,,)., Mar.-55
7507-7 Tears of (he Moon
( .,) Mar.-55
7508-5 Isles of Lore (10) Apr.-55
7509-3 Punts & Stunts (9) Apr.-SS
SEE IT HAPPEN
5402 Tumult (9) July-54
f 8-14
6403 Isles of Destiny (9) Aug.-54 4- U- fi
SPORTS
3402 Dizzy Diving (8) July-54 + 8-14
3403 Sporty Simians (8) Sept.-54 + 10-30
TERRYTOONS
(Technicolor)
5413 Phony Baloney in the Tall
Tale Teller (7) May-54
5414 Willie the Walrus in Arctic

!
10-26-54
7-26-54
.
).
)
. . .
12-25-54
. 6-28-54
. 7-24-54
. 9-18-54
. 1-29-55
Kern.inilel.
Tom
.C.
.Giistav
.licret
Kobert
..M.
Trevor
. Palrizia
1 1 F E ) . - Mirio
Eleonora
Carta
Eleonora
.Kernici-io
K.if
Annette
J.
.Michile
SHORTS
CHART
5415 Gandy Goose in the Gho$t
Tovm (7) (reissue) ... .May-S4 ....
5416 Terry Bears in a Howling
Success (7) June-54 +
5417 A Day in June (7) June-54
7-17
5418 Percival Sleuthhound in Pride
of the Yard (7) July-54 + 8-14
5419 Gandy Goose in Fisherman's
Luck (7) July-54
5420 Little Roquefort in the
Cat's Revenge (7) Aug. -54 ± 12-11
5421 Ants in Your Panly (7) Aug. -54
5422 The Reformed Wolf (7) . Sept.-54
.
5423 A Wicky Wacky Romance
(7) (reissue) Oct. -54
5424 Heckle and Jeckle in Blue
Plate Symphony (7) Nov.-54 ± 12-25
5425 Torrid Toreador. A (7)
(reissue) Dec.-54 ....
5501-2 Gandy* Goose in Barnyard
Actor (7) Jan.-55
55020 Dear Old Switzerland
(7) (reissue) Jan.-55 ....
5503-S Yokahama Yankee, A
(7) Jan. -55
5504-6 Swooning the Swooners
(7) (reissue) Feb.-55
5505-3 Terry Bears in Duck Fever
(7) Feb.-55
550e-l Gandy Goose in It's All in
the Stars (7) (reissue) Mar.-55
5507-9 Aesop's Fable—The First
Flying Fish (7) Mar.-55
5508-7 TvTO- Headed Giant. The
(7) Apr.-55
5509-5 Little Roquefort in No
Sleep for Percy (7) . . Apr.-55
United Artists
Prod. No. Title Rel Date Rating Rev'd
UAl The Royal Symphony (26) + 3-27
Universal-Int ernational
Prod. No. Title Rel Date Rating Rev'd
COLOR PARADE
9385 Talent Scout (9) .
9386 Star Studded Ride (9)
MUSICAL FEATURETTE
6-14-54 +
7-19-54 + 7-10
8- 7
.
,
.
9306 Four Aces Sing (15)
. . .
9307 Corral Cuties (15)
9308 Birth of a Band (15)
9309 College Capers ( )
5-28-54
6-21-54 +
8-16-54
9310 Going Strong (14) 10-11-54 -f 10-
9311 Leave It to Harry (. .) -f- 1-
SPECIALS
9202 The Hottest 500 (16).. 6-13-54 H
VARIETY VIEWS
1953-54 SEASON
9345 Stallions on Parade
^9/2) 7-26-54
WALTER LANTZ CARTUNES
(Technicolor)
1953-54 SEASON
9327 Hay Rube (6) 6- 7-54 +
9328 Hot Rod Huckster (6) 7- 5-54 -f
9329 Broadway Bow Wows (6) 8- 2-54 +
WOODY WOODPECBCER
(Technicolor Reissues)
9355 Solid Ivory (7) 6-28-54
9356 Woody the Giant Killer
(7) 7-26-54
Warner Bros.
7-17
9- 4
9
5
6-12
6-12
7-17
8- 7
Prod. No. Title Rel Dale Rating Rev'd
BLUE RIBBON HIT PARADE
(Technicolor
Reissues)
1310 The Cat Came Back (7) 6- 5-54
1311 One Meat Brawl (7) . 7-10-54
1312 Along Came Daffy (7) . 7-24-54
1313 Mouse Menace (7) 8-14-54
2301 Rhapsody in Rivets 9-11-54
(7) .
2302 Inki at the Circus (.). 10-16- 54
2303 Foxy Duckling (7) 11- 6-54
2304 Shell-Shocked Egg, Tlie
„„^^(7) 11-27-54
2305 Trial of Mr. Wolf (). 12-25- 54
2306 Back Alley Uproar ( ) 2- 5-55
2307 You Were Never Duckier
( ) 2-26-55
BUGS BUNNY SPECIALS
(Technicolor)
1729 Devil May Hare (7) . . 6-19-54
.
2724 Baby Buggy Bunny
2725 Beanstalk Bunny (.
2726 Sahara Hare ( )
(7). 12-18-54 -f
).. 2-12-55
. . . 3-26-55
CLASSICS OF THE SCREEN
1105 California Junior
Symphony (16) 5-29-54
2-19
1106 This Was Yesterday (20) 7-31-54 ff 9- 4
2101 Wells Fargo Days (20) . . 9-25-54
2102 Camera Hunting (19) ... 11-20-54 + 12-25
2103 Three Cheers for the Girls
< ) 1-22-55
2104 When the Talkies Were Young
( ) 3-26-55
JOE McDOAKES COMEDIES
1406 So You Want to Be a
Banker (10) 7- 3-54 -f
2401 So You're Taking in a Roomer
8-14
(10) 10-30-54 -f U- 6
2402 So You Want to Know Your
Relatives ( ) 12-18-54
2403 So You Don't Trust Your Wife
(10)
2404 So You Want to Be a
1-29-55 -f
Gladiator ( ) 3-12-55
MELODY MASTER BANDS
(Reissues)
. 9-
1806 Cavalcade of Dance (10) 7- 3-54
4-54
2S01 Melody of Youth (10) .
2802 Skinnay Ennis & Orch.
( ) 10-23-54
2803 South American Sway
) 1- 1-54
(
2804 Stan Kenton & Orch.
( ) 2-26-55
MERRIE MELODIES
(Technicolor)
1718 Little Boy Boo (7) . . 6- 5-54 -f
1719 Muzzle Tough (7) 6-26-54 -f-
1720 The Oily American (7). 7-10-54
1721 Satan's Waitin' (7) 8- 7-54
1722 Stop. Look and Hasten
(7) 8-14-54
2701 Gone Batty (7) 9- 4-54
+
2702 Goo Goo Goliath (7) . . . 9-18-54
2-12
-f 12- ii
2703 By Word of Mouse (7). .10- 2-54 + 10-30
2704 From A to Z-Z-Z (7) .10-16-54 H 12-25
2705 Quack Shot (7) 10-30-54+ 1-1
2706 My Little Duckaroo (7). 11-27-54
2707 Sheep Ahoy (..)... .12-11-54
2708 Pizzicato Pussycat (7)
2709 Feather Dusted ( . . 1-15-55
2710 Pests for Guests (7) . .
2711 All Fowled Up (. .)
2712 Stork Naked ( . ) .
2713 Lighthouse Mouse (
. 1- 1-55 -f
-f
2-19-55
. 2-26-55
3-12-55
SPORTS PARADE
(Technicolor)
1508 Off to the Races (10)
1509 G.I. Holiday (10)
2501 Circus on Ice (10) .
.
,
2502 Hattcras Honkers (10)
2503 Rodeo Roundup (10)
2504 Silver Blades ( .
2505 Caribbean Playgrounds
(..)
2506 Football Royal (..)...
+
7-24
8-14
9-25
2-19
2-i9
7- 3
9-U
+ 10 9
.10-23-54
.12-11-54
1-15-55
+ 2-19
2-19-55
. 3-19-55
TECHNICOLOR SPECIALS
1011 Frontier Days (20) ... 6-12-54
1010 Silver Lighting (20) ... 7-17-54 +
1012 Who's Who in the Zoo
(17) 8-21-54 +
2001 Gay Parisian (20) 9-11-54
2002 In Fourteen Hundred Ninety-Two
8-14
9-18
(17) 10- 9-54 -f 10-30
2003 Mariners Ahoy (17) 11- 8-54
2004 Where Winter Is King
-f 2-12
(17) 1- 8-55
2005 Bill of Rights (. ) .12- 4-54
2006 Beauty and the Bull ( . ) 2- 5-55
2007 Mississippi Traveler ( , . ) 3- 5-55
WARNER VARIETIES
1605 Thrills From the Past
(10) 5- 8-54 +
1606 When Sports Were King
(10) 6-19-54 -H-
1607 Wild Boar Hunt (9) 8-28-54
2601 This Mechanical Age
(10) 10- 2-54 -f U.27
2602 Ski Flight (9) 11-13-54+ 1-1
2603 Bit of the Best (10) .
# 1-15
2604 Those Exciting Days ( ) 3-19-55 ....
WARNERCOLOR SPECIALS
Black Fury (32) Oct. -54
Prod. No.
Independents
Figurehead.
.Ia77 t\vinr*
The (10) de
Titfftn
Rochemont
6-26
7-24
Rel Dale Rating Rev'd
2-19
o in
FOREIGN FEATURES
Foreign-longuoge productions by notive country, listed alpli
by title, followed by running time. Dote shown is issue of B
in which review oppeored. Nome of distributor is in po
AUSTRALIA
Reviewed
Wherever She Goes (80) 10-31-53
l.\!-K) .Suzanne Parrett, Eileen Joyce
AUSTRIA
Moriko (81) 4-1 1-54
(Bakn -Brill) . Marika Rott, Henry Fuss
Singing Angels (98) 12- 6-52
(Ci^iiiu) , Waldau. Kaethe Dorsch
BRITAIN
.
.
.
. . 3-20-54
. 10-13-54
.
.
.
Angels One Five (98) 6-12-54
(Stratford) . -Jack Hauklns, Michael Denison
Double Confession (80) 6- 6-53
(Sti.itfurti) Farr, Joan Hopkins
Edge of Divorce (83) 7-1 7-54
(Kin^isley) - .Valerie Hobson, I*hi!ip Friend
Egypt by Three (79) 4-1 1 -53
(Filmakers) . ..\nn Stanvllle, Jackie Craven
Fighting Pimpernel, The (88).. 5- 8-54
(Carroll) . .talid .Niicn, Margaret Lelghton
Final Test, The (84) 2-27-54
(Coniinem:il) Morley, Jack Warner
Folly to Be Wise (91) 2-20-54
(Fine .Ut^l . .Alastair Sim, .Manila Hunt
Frightened Bride, The (75) 12-12-53
(Beverly) . .¥ . Kobson. .M. Uenison, M. Zclterllng
Fuss Over Feathers (84) 1-29-55
(.\sioc. .\rtL5ts) . .John Gregson, Muriel Pavlow
Glory ot Sea (88) 9-1 1-54
(lioseis i I'nger) . Trevor Howard, Sonny Tufts
Guilt Is My Shodow (86) 5- 8-54
(Stralford) .Patrick Holt. Elizateth Sellars
Heart of the Matter, The (100). 12-25-54
(.\ssoc, .\rli5ts) Honard, Maria Schell
Holly and the Ivy, The (80). .
(I'aci-nuker) . lialph Iticbardson. Celia Johnson
Horse's Mouth, The (77) 1-23-54
(.Maycr-tvingsley)
.
.Robert Beatty, M. Johns
Inspector Calls, An (80) 1 - 8-55
(.issue. .\rti.sts) . ..Mastair Sim, Eileen Moore
Intruder, The (84) 2-12-55
(.\ssoc. .\rtlstsl . .Jack Hawkins. Dennis Price
Landfall (88) 8-29-53
(Stratford) . ..Michael Denison, Patricia Plunkett
Lovers, Happy Lovers (103). .
.Oirard Philipe, Valerie Hobson
(.\.F E. )
Miss Robin Hood (75) 1- 9-54
(I'nion) . Margaret Bulherford, J. R. Justice
Mr. Denning Drives North (95). .10-10-53
(Carroll) . .John .Mills, Phyllis Calvert
Murder on Monday (85) 12-26-53
(Maser-Kliigsliy) . .H. Richardson. M. Leighton
Murder Will Out (83) 5-16-53
(Kramcr-Hyams)
. .V. Hobson, E. Underdoim
Passionate Sentry, The (85) ... 12-12-53
(Fine Xns) \ Hob.-^on. N. Patrick, P. Cummins
Pickwick Papers, The (109). .. . 4-17-54
(.Mayer-Kingslcy) . James Haytcr, Nigel Patrick
Runaway Bus, The (78) 12-1 1-54
(Kiamer-Hyam--) Kutherford. F. Howard
Scotch on the Rocks (77) 7-31-54
(Kingsley) . .Ronald Squire, K. Ryan, S. Shaw
3 Stops to Murder (76) 7-1 7-54
Conway. Naomi Qiance
(.\stiir)
Tonight ot 8:30 (8 1 ) 8- 1-53
(Continental) Valerie Hobson, Nigel Patrick
Welcome the Queen (50) 9-1 1-54
(BIS) . .(iMi-eii Hiz.iJ)eth, Duke ot Edinburgh
Women's Angle, The (87) 9-18-54
(Stratford) Cathy OIKinnell, Edward I'nderdown
FRANCE
Beauties ot the Night (84).... 4-17-54
(t;.\-I>ipiTl) . .Ccrard I'hilipe. Gina Lollobrlglda
Caroline Cherie (118) 8-14-54
(Davis) .M Carol, P Cressoy, J. Dacqmlne
Companions of the Night (104) 8-28-54
(.\rl.iil) Kr.innijse .\rnoul. Raymond l'elli>grhl
Daughters of Destiny (104). .. . 8-21-54
(.\rlan) Claudelli- Colbert, Michcle .Morg;in
Diory of a Country Priest (95) 7-31-54
(Brandon) Laydu, N. Maurey, A. Guibert
Dirty Honds ( 1 00) 1 2-25-54
(.MacDonald) Daniel Oelln. Pierre Brasseur
Earrings of Madame De, The
(105) 8- 7-54
(.\rlan). C. Bo.ver. D. Darrieui, V. de Sica
French Touch, The (84) 9-25-54
(Times) .
K.nee DeiUiers
Gome of Love, The (108) .... 2-19-55
(Times) . I'lerre-.Michel Beck, Bdwige Feuillere
Innocents in Paris (103) 2-19-55
(Tudor) . .Claire Bloom, .Mastalr Sim
Justice Is Done (95) 4-25-53
(Joseph Burstyn) . .Claude Nolller. .M. Auclalr
Lo Ronde (85) 3-27-54
(Hakim) .\nton Walbrook. Simone Simon
L» Plnicip IOC\\ -7 -s 1 CA
Mr. Hulot's Holiday (
(GBD Infl) . .Jac

•
Carmichael's
I
. . Victor
rent
Productions
Show
F
Ratio:
Musical
2.55-1 (CintmaScone,
Chief Crazy Horse
F
Ratio:
Outdoors Drama
2.55-1 (Cinemascope.
H
Technicolor)
73 Minutes Hel. March '55
it from the scn-een since "How to Marry
1 19S3, is back in the popular groove
ury-Fox musicals—and her many lans
:l that she is as blond and curvaceous
none of her ability to put over songs
rately-staged production numbers. The
Dwer Champion, who also prance gaily
d the fast-rising Jack Lemmon are addi-
3.
1 based on Somerset Maugham's "Too
ned OS a straight comedy by Columbia
rprises and is only mildly amusing at
hing the locale to the Broadway stage
lits the logical introduction of several
which are the long-popular Gershwin
i^atch Over Me" and "I've Got a Crush
new "Down Boy." The
uence, which hinges on Miss Grable's
id returning from a Korean prison to
with her new husband, is innocuous,
contrary. Director H. C. Potter uses the
and Technicolor to excellent advantage,
•earn sequences, which have dances
The film was produced by Jonie Taps,
cal comedy star whose husband. Jack
d killed in Korea, marries Gower Chamrtner
and Lemmon's best friend. When
laware of the marriage, he expects to
talus with Betty but, after a bedroom
demand her affections, they walk out
s a musical for Marge Champion but,
ty is persuaded to return to show busishow
a hit. Gower finally realizes he
and Lemmon is able to return to Betty
husband.
eimnon. Marge and Gower Champion,
ick, Paul Harvey, Hal K. Dawson-
OO-car
Univ.-Int'l (517)
86 Minutes
Technicolor)
Rel. April '55
The plight of the poor'Americxin Indian is again explored
in exciting fashion in another CinemaScope production
(20th-Fox's "White Feather" is a February release) which is
made to order for action devotees and should do well generally,
mainly on the strength of Victor Matures name. The
fact that Suzan Ball is making her first scn-een appearance
since her widely publicized leg amputation is a human
interest angle which will draw many women fans and, of
course, the teenagers.
Directed by George Sherman, who takes advantage of the
CinemaScope scr^een to achieve some striking scenic vistas,
as well as a bloody battle between the U. S. Cavalry and
the Sioux in which many riders bite the dust. The romance
between Crazy Horse, vigorously acted by Mature, and the
gentle Black Shawl, portrayed in sympathetic fashion by the
lovely, dark-eyed Miss Ball, is handleci in tender fashion and,
logically, comes to a tragic conclusion. John Lund, who
played a similar role in "While Feather," is no more than
adequate as a U. S. Army major who knows the Indians'
problems, but Ray Danton impresses as a cowardly halfbreed.
Produced by William Alland with the late Leonard
Goldstein getting co-producer credit.
In 1854, Morris Ankrum, chief of the Dakota-Sioux Indians,
dying from wounds incurred in a battle with white troops,
predicts that a young warrior would lead the tribe to victory
only to be killed by one of his own. Years later. Crazy
Horse (Mature) saves the life of John Lund, U. S. major, and
the latter helps him vyin the new chief's daughter (Suzan
Ball) for his wife. At the army fort, Lund learns that while
traders are starting a gold rush to Indian territory and, to
forestall a battle, he persuades many Indian families to move
to r- 7 land, but not Crazy Horse. After a bloody battle,
Ci;i)f?,, 'Morse returns to find that his infant daughter has died
from white man's illness. When his wife also becomes ill.
Crazy Horse leads his people to the fort for food and shelter
But the prophecy is carried out when Crazy Horse is killed
by a treacherous half-breed.
lack in
usical Hit . . . She Had Two Husbands
Which to Favor.
House
the Song-and-Dance Mood—in a
92 Minutes
F
Ratio:
1.85-1
Rel.
Comedy
(Tectinicolor)
aining, delightfully wacky comedy deal-
solllV
"tar
Ilund
Victor Mature, Suzan Ball, John Lund, Keith Lorsen, Ray
Danton, Morris Ankrum, Robert Warwick, Jcmies Millican.
CATCHLINES:
The Saga of the Fighting Leader Who Was Behind Custer's
Last Stand . Mature in His Greatest Role With Suzan
Ball in a Fine Comeback Performance ... A Thrilling Outdoors
Drama of Romance and Vengeance
il training of medical students, this J
was Britain's biggest grosser for 1954
ploitation, should do good business in
in the art houses, where it should score
is are informed about its high laugh
lay most general situations,
vith "Genevieve," this will be presold to
that U-I release and its two comedy
I
recently chosen British Academy Award
idall, both of whom also score in this,
las starred in many British films, most
;eping Tiger," is handsome and conic
lead and James Robertson Justice and
tribute superb comedy portrayals. Direct-
Ralph Thomas, who manages to inject a
and romantic interludes without slowing
ital sequences are authentic but tinged
he young interne's fainting at sight of his
uced by Betty E. Box for Rank, this is
k pictures taken over by Republic for
ith Dirk Bogarde's arrival at St. Swithin's
-year interneship. Befriended by three
leth More, who is being supported by
mds, and Donald Sinden and Donald
oes through the usual misadventures
ove with a pretty nurse, Muriel Pavlow,
>ney on a dale with a glamorous fashion
feels he is on his way to becoming a
ivers his first baby—unaided. Roughgby
game lands all four of the students
ailed out by a friendly veteran surgeon,
ce. Bogarde regrets when his uproarious
o an end.
el Pavlow, Kenneth More. Donald Sinindall,
James Robertson Justice.
,*(,. T>„;««- \A^Air-r,}

REVIEWS
Adiines for Newspaper and Pr<
Airican Manhunt
F
Ratio:
Standard
Action
Drama
Republic (5430) 65 Minutes Rel. Jan. '55
Process shots of French Equatorial Airican natives, who
seem inspired to dance at the slightest provocation, including
both before hunting a lion and after the kill, contribute just
about all the action to be found in this low-budget jungle
opus. Some stock animal sequences contribute the rest of
the action. As lor the actual story, it is film fare as dull as
dish v/ater, though it might merit a lower-half place on some
dual programs, particularly where younger patrons cue so
sufficiently enamored of jungle settings that they will gladly
cross the cashier's hand with the necessary silver for any
feature that promises as much as one lion, a charging elephant
or a tree-climbing gorilla.
John Kellogg, as an Army sergeant, murders his commanding
officer and escapes into the Af^can interior, where he is
followed by Myron Healey of the Intelligence Service and
Ross Elliott of the French African Corps. Kellogg is captured
at an interior medical station, but not until he has killed Ray
Bennett, the station's doctor, and terrorized his assistant Karen
Booth. The prisoner, girl and two officers then start back to
the coast. Handcuffed, Kellogg succeeds in overpowering
Elliott, whom he also murders, and escapes only to be
quickly recaptured. He once more escapes when the three,
in addition to James Edwards, the native guide, reach a tribe
where the villagers are preparing for a gorilla hunt. With
Miss Booth as a hostage, Kellogg makes his way into the
jungle unaware that the natives have strung up nets to block
off the area. Kellogg become enmeshed in the nets and is
attacked by a male gorilla. Myron Healey, who followed the
two, and Miss Booth make a successful dash to safety.
A Jack Rieger Picture, Jerry Thomas produced and Seymour
Friedman directed the feature as a T.nnity Production. The
original story and screenplay was by Arthur Hoerl. -s^^.
Myron Healey, Karen Booth, John Kellogg, Ross Ehn,t •
Hay Bennett, James Edwards.
CATCHLINES:
Killer Search in Forbidden Jungle Where No White Man
Dared Go . . . Two Men and a Girl Trapped in the Forbidding
Jungle . . . Giant Gorilla Against Native Warriors . . . Horror
Filled Days, Dangerous Nights.
Tender Hearts
Hugo Haas Prod.
80 Minutes
Ratio:
1.85-1
Rel. -
Drama
Herewith Hugo Haas, the four-way filmmaker who not only
stars in, but als} produces, directs and writes his celluloid
vehicles', departs radically from the formula to which he has
previously adhered. In past entries, such as "Pickup" and
"The Other Woman," the plots dealt with somewhat sordid
romantic triangles and carried a message of retribution for
sins against the established social order. This time, however,
no such situation exists and the story thread is basically
a character study of a philosophical hobo and his down-atthe-heel
friends and enemies.
There is no denying that Haas is literate as a scrivener
and accomplished as an actor, but it is also obvious that his
current ellort is going to confront the average exhibitor
with some king-size problems. The technique employed in
making the film places major emphasis on artistic, atmospheric
touches at the necessary sacrifice of action and movement.
Too, while the performances contributed by Haas and
other members of the comparatively small cast are,^ ior the
most part, capable and provocative, the thespians involved
have little or no marquee magnetism, which means that they
will be of no value in fabricating merchandising campaigns.
Hence, in general bookings the offering cannot hope for anything
better than the supporting slot. In theatres of the socalled
art house variety, which specialize in offbeat product,
it possesses sufficient merit to fare better.
A professional beggar who had at one time been a great
actor, Haas lives in squalor in a basement tenement—his
greatest love a mongrel dog which shares his master's
meager sustenance. Broke and ill, Haas is compelled to sell
his pet, but dies as the result oi a beating administered by a
petty thief who robs him of the few dollars he Was paid.
Hugo Haas, Francesco De Scaffa, June Hemmerstein.
leUrey Stone, Ken Carlton, John Vosper. Tracy Roberts.
CATCHLINES:
(55
.55
AU
SHORT SUBJECTS
Dr. Jekyll & Mr. Mouse
MGM (Technicolor Cartoon) 8
Good. The battle of wits between Tom and Jerry cont
in this latest episode, with Tom, the cat, doing every
possible to keep Jerry, the mouse, from drinking his bo
pilfered milk. Tom mixes chemicals in the milk to 1
Jerry out but the concoction turns the little mouse ii
strong, fearless tormentor. But the effect doesn't .last end
Jerry desperately tries to mix a new batch of doctored
Tom takes it away from the mouse and drinks it himself,
to his regret, for he immediately starts to get smaller.
is triumphant as Tom runs for his life.
MGM
Just What r Needed
(Pete Smith Specialty) 9
Fair. Anyone who has received an unwanted gift or b
an article blind will appreciate Dave O'Brien's latest.fr
tions. A large mobile is a complete puzzle uniiJ the s:
cance of the articles hanging from wires is explainei
usual, Dave continues to get into trouble, especially wh
tries to open an old trunk he purchaS'ed. He finally dr
from the windmill tower, narrowly missing a passerby
finds it full oi paper currency, and a printing pres
only play money.
Sport Trix
MGM (Pete Smith Specialty) 3
Good. This compilation of odd ways of playing v
games will be of interest to sport fans especially. A
demonstrates unusual ways of hitting a ball, in one
driving with an eight-foot club. A pocket billia.'d exper
two tables to make a startling shot which is filmed ir
motion. A baseball player hangs by his feet to bat th
and performs fielding stunts. A water skier tries to fl'
wings while other daring young men test ski bicycl
snov/y slopes.
RKO
Camera Crazy
(Screenliner)
Good. This documentary on the shutter-bugs will
interesting to the millions of photographers in Amerio
take 75 pictures a second, 24 hours every year. The ii
of a camera store is pictured, selling every kind of
graphic equipment. An intimate view cf a camera c
presented, with amateurs making prints and posing a :
The trials of a home processor, developing and printin
tures under difficulties, make an amusing finish.
No Hunting
RKO (Disney Cartoon) I
Good. The art of hunting comes in for cynical treairr
this Disney Technicolor short in CinemaScope starring I
Duck. A portrait of grondpappy Duck, hanging on th
of Don's sumptuous apartment comes to life and in a
sequence shows how pioneers had to hunt to live. Gra;
spirit gets into Donald and he sets out to shoot wild
A somewhat exaggerated impression of what the model
nimrod must contend with is pictured, and is good for 1
for everyone with the possible exception of the serious
man.
Ski Saga
RKO (Sportscope) i
Good. The introduction of this. sports reel takes it
the usual in treating skiing subjects. Photos of old
I
with full mustaches, and quaint costumes, using ten-foe
and a pole for support, dissolve into action scenes sh
the development of the sport. Two young men chase
ball-throwing frauleins on skiis to provide an intei
closing sequence.
Warner Bros.
Feather Dusted
(Merrie Melody)
Good. Know-it-all Leghorn the rooster, decides Jui
too much of a student and despite the boy's objections
him away from his books to teach him how to play I

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