. Sfory m&toon, HctuAe yncLd^ "The Surrey With (he Fringe on Top' sequence in "Oklahoma'" the Rodqers- Hammersfein hit which hod its motion picture premiere this week, ond introduced the Todd-AO process to the trade and public . on pogc //. The TODD-AO Story In the Modem Theatre Section in This Issue EXECUTIVE EDITION • OKil Nr»i fi«ii of All Cililie'ii
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I Arthur I The • throuph ' and .
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: nel : October Joyace For llu- thi
- . The ; meets . , Robert . . Ward
I imi ; ption ; were ' Olson MAC As
' The I Gray : n ' led . . Lorraine
Essicks Will Operate Cleveland's lO
'. • ndance October . :-v; . . Vi
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" I . . Myer . . . . lESEARCH for B
. and . m • ng r'ae ; October A D
: but . . Exhibitors . . Ouy asked
I OH AO. THE STORY BEHIND THE TODD-
IT 1 live You're in tlic 'PI with T
JOSEPH M. SCHENCK Board Chairmon GE
—1- Lllfi An entirely new concept
RODGERS 4 HAMMERSTEIN'S "OKLAHOMA!"
!..VI'il//,//: , ^/^A/ (when all th
: October WORLD'S LARGEST CONSOLE 1
AMERICAN SEATING congratulates New
I and : October Todd-AO Switching-R
I . or : October I the theatre. The
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anolysif of lay ond trodeprcss rovi
' Very Good, Good; ' foir; - Poor;
: Torio Doc. . . W. . . FEATURE CHA
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. (1%) ' '., 11- 4-54 * 2-12 in the
(I'pinions ; lor . . America's . .
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