Montana ITO Convention

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Proposes Brainstorming

Session for the Industry

BILLINGS. MONT. — Injection of the

"brainstorming for idea-s" theory into the industry's

search for solutions to its current trade

problems was recommended here Tuesday (8)

by Claude C. Mimdo. assistant to the president

of Theatre Owners of America, at the

opening session of the Independent Theatre

Owners of America convention.

Tliis new method in the development of

new ideas and its use in the film industry

may come up for discussion at the TOA convention

in New York next September.


The "brainstorming" discussion concept Ls

attributed to a Hillsdale. Mich., educator as a

new means by which to generate ideas needed

for the solution of one or a gr-oup of problems.

It is designed to get away from "ti-aditional"

thinking on the specific subject,

Mundo pointed out. The principle was used

with success in the much-publicized White

House Conference on Education last September.

Mundo reiterated the national organization's

strong endorsement of the ten-point

program evolved by Leonard Goldenson and

Edwai-d Hyman of American Broadcasting-

Paramount Theatres for rejuvenation of the


Mundo listed these objectives of the program


( 1 ) Orderly distribution of quality products

through the year, (2) equalization of advertising

rates and contract.s between television

stations and theatres, i3i improved trailers,

i4i recapture of the women's audience, i5) concentration

on increased attendance. (6) development

of new faces, (7) the importance

of publicity coverage for Hollywood and theatres,

(8) continuation of Audience Awards,

support of special projects and (10) a "rebirth

of showmanship."

Mundo, in an open forimi discussion among

theatre owners, industry representatives and

equipment salesmen during the opening ses-

.sion of the meeting, suggested adding "an

11th point in answer to current problems—

rebirth of production," and it was in this

connection that he suggested an industry

brainstorming" session.


Mundo's talk at the first general session

was the high point of the program preliminary

to the business session of the convention.

Association members, sales representatives,

supply dealers and associate members attended

a "get acquainted" luncheon held in

the Northern Hotel ballroom, convention

headquarters, Tuesday noon. C. E. Anderson

of Kalispell, president of MTA, was toastmaster.

Montana theatremen were warned against

"complacency" by out-of-state exhibitors in

a discussion of means by which the "captive

audience" of television can be won back into


Coaxial cable or microwave TV is still to

come into the state, delegates were reminded

by a Bingham, Utah, visitor who urged theati-e

owners to make use of the time to "make

adjustments" necessary to competing with

fireside entertainment.

During forum comments on the possible Inroads

television might make on the Montana

theatre audience, several exhibitors by their

remarks implied they would continue to "take

things in stride" and would "crass the television

bridge when they got to it." Concensus

of others was that "the industry will recover

and we'll live through it like we have through

other things."

The matter of pricing also was taken up at

the forum following one exhibitor's query.

"Are we pricing ourselves out of business?"

Exhibitor opinion was that it is "generally

true" in the region that people are not yet

price conscious.

Pulitzer Group Turns

Down Film Award

NE'W YORK—The Pulitzer Prize trustees

again turned down consideration of the award

of an annual prize to the best motion picture

of the year at a closed meeting Monday I7).

The film award topic was first suggested in

1932 by Jack L. Warner, but the Pulitzer

trustees have annually refused to take action,

contending that a film does not deserve

classification with the yearly awards for

plays, novels, journalism, etc.

"The Dairy of Anne Prank," written by

Frances Goodrich and Albert Hackett, who

have written "Seven Brides for Seven

Brothers." "The Thin Man," and other

screenplays for MGM, was awarded the

Pulitzer Pi'ize as the best American play of

1955. The play, currently playing at the Cort

Theatre, has already won the New York

Drama Critics' Circle prize and the American

Theatre Wing's Antoinette Perry award as

the best play of the season. Mrs. Hackett

writes under her maiden name and the husband

and wife are the first writing team to

win a Pulitzer Prize.

"Andersonville." a 767-page novel of the

Confederate prison camp for Union soldiers in

the Civil War. by MacKinlay Kantor, was

published in October and was a Book-of-the-

Month selection and is a current

The book has been sold for $250,000 to Columbia

Pictures for production in 1956.

Selznick to See 20th-Fox

On Production Contract

NEW YORK—David O. Selznick was scheduled

to meet late in the week with 20th

Century-Fox officials on a contract for the

production of a number of independent films

calling for some 20th-Fox financial backing.

Selznick until recently was under contract to


S. Hurok Re-SignsWith NBC

NEW YORK—S. Hurok, well-known impresai-io,

has signed a new one-yeai- contract

with National Broadcasting Co. as television

consultant and producer.

No Smooth Sailing Seen

For Todd-Russian Tieup

NEW YORK Nru p.ipri- reports from

Mo.scow that Michael Tixld will eo-produce

five films in Russia were toned down in a

statement issued by the To

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