Montana ITO Convention
Session for the Industry
BILLINGS. MONT. — Injection of the
"brainstorming for idea-s" theory into the industry's
search for solutions to its current trade
problems was recommended here Tuesday (8)
by Claude C. Mimdo. assistant to the president
of Theatre Owners of America, at the
opening session of the Independent Theatre
Owners of America convention.
Tliis new method in the development of
new ideas and its use in the film industry
may come up for discussion at the TOA convention
in New York next September.
TRIED AT D. C. CONFERENCE
The "brainstorming" discussion concept Ls
attributed to a Hillsdale. Mich., educator as a
new means by which to generate ideas needed
for the solution of one or a gr-oup of problems.
It is designed to get away from "ti-aditional"
thinking on the specific subject,
Mundo pointed out. The principle was used
with success in the much-publicized White
House Conference on Education last September.
Mundo reiterated the national organization's
strong endorsement of the ten-point
program evolved by Leonard Goldenson and
Edwai-d Hyman of American Broadcasting-
Paramount Theatres for rejuvenation of the
Mundo listed these objectives of the program
( 1 ) Orderly distribution of quality products
through the year, (2) equalization of advertising
rates and contract.s between television
stations and theatres, i3i improved trailers,
i4i recapture of the women's audience, i5) concentration
on increased attendance. (6) development
of new faces, (7) the importance
of publicity coverage for Hollywood and theatres,
(8) continuation of Audience Awards,
support of special projects and (10) a "rebirth
Mundo, in an open forimi discussion among
theatre owners, industry representatives and
equipment salesmen during the opening ses-
.sion of the meeting, suggested adding "an
11th point in answer to current problems—
rebirth of production," and it was in this
connection that he suggested an industry
TALK OPENS SESSION
Mundo's talk at the first general session
was the high point of the program preliminary
to the business session of the convention.
Association members, sales representatives,
supply dealers and associate members attended
a "get acquainted" luncheon held in
the Northern Hotel ballroom, convention
headquarters, Tuesday noon. C. E. Anderson
of Kalispell, president of MTA, was toastmaster.
Montana theatremen were warned against
"complacency" by out-of-state exhibitors in
a discussion of means by which the "captive
audience" of television can be won back into
Coaxial cable or microwave TV is still to
come into the state, delegates were reminded
by a Bingham, Utah, visitor who urged theati-e
owners to make use of the time to "make
adjustments" necessary to competing with
During forum comments on the possible Inroads
television might make on the Montana
theatre audience, several exhibitors by their
remarks implied they would continue to "take
things in stride" and would "crass the television
bridge when they got to it." Concensus
of others was that "the industry will recover
and we'll live through it like we have through
The matter of pricing also was taken up at
the forum following one exhibitor's query.
"Are we pricing ourselves out of business?"
Exhibitor opinion was that it is "generally
true" in the region that people are not yet
Pulitzer Group Turns
Down Film Award
NE'W YORK—The Pulitzer Prize trustees
again turned down consideration of the award
of an annual prize to the best motion picture
of the year at a closed meeting Monday I7).
The film award topic was first suggested in
1932 by Jack L. Warner, but the Pulitzer
trustees have annually refused to take action,
contending that a film does not deserve
classification with the yearly awards for
plays, novels, journalism, etc.
"The Dairy of Anne Prank," written by
Frances Goodrich and Albert Hackett, who
have written "Seven Brides for Seven
Brothers." "The Thin Man," and other
screenplays for MGM, was awarded the
Pulitzer Pi'ize as the best American play of
1955. The play, currently playing at the Cort
Theatre, has already won the New York
Drama Critics' Circle prize and the American
Theatre Wing's Antoinette Perry award as
the best play of the season. Mrs. Hackett
writes under her maiden name and the husband
and wife are the first writing team to
win a Pulitzer Prize.
"Andersonville." a 767-page novel of the
Confederate prison camp for Union soldiers in
the Civil War. by MacKinlay Kantor, was
published in October and was a Book-of-the-
Month selection and is a current be.st-seller.
The book has been sold for $250,000 to Columbia
Pictures for production in 1956.
Selznick to See 20th-Fox
On Production Contract
NEW YORK—David O. Selznick was scheduled
to meet late in the week with 20th
Century-Fox officials on a contract for the
production of a number of independent films
calling for some 20th-Fox financial backing.
Selznick until recently was under contract to
S. Hurok Re-SignsWith NBC
NEW YORK—S. Hurok, well-known impresai-io,
has signed a new one-yeai- contract
with National Broadcasting Co. as television
consultant and producer.
No Smooth Sailing Seen
For Todd-Russian Tieup
NEW YORK Nru p.ipri- reports from
Mo.scow that Michael Tixld will eo-produce
five films in Russia were toned down in a
statement issued by the To