MGM's 'Forbidden Planet/ 'Swan
Strong; Mild Weather Hits Others
NEW YORK—Broadway's first run film
theatres again suffered from the competition
of pleasant spring weather and daylight
saving, but two MGM pictures. "Forbidden
Planet," which had a big opening week, at
the Globe, and "The Swan," which was again
very good in its second week at the Radio
City Music Hall, attracted plenty of customers.
The other important new picture, "Hilda
Crane," was just fair in its opening week at
the Victoria, as was "My Seven Little Sins,"
in its first week at the Guild, an art house.
Best among the other holdovers was "The
Man in the Gray Flannel Suit," which had
a good fourth week at the Roxy, where it is
expected to remain until the end of May,
and "Godzilla, King of the Monsters," which
is doing better than first expected and had
a good holdover week at Loew's State, "Alexander
the Great," in its sixth week at the
Capitol: "The Conqueror," its sixth week at
the Criterion, and "The Birds and the Bees,"
in its second week at the Paramount, held up
well enough but all will be replaced by new
fare by mid-May. "Jubal" was disappointing
in its second week at the Mayfair.
Much better were most of the art house
films, including "Madame Butterfly," in its
second smash week at the Baronet; "French
Can Can." in its third big week at the Fine
Arts, and "Lovers and Lollipops," In its third
fine week at the Normandie.
The three two-a-day pictures were all off
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MANAGERS AND ASSISTANT MANAGERS tor
drive-in theotres Massachusetts, New Jersey
and New York stote. Apply in writing stating
qualifications ond experience to
from preceding weeks, but "Seven Wonders
of the World" was practically a sell-out in its
third week of two-a-day at the Warner Theatre.
"Richard III" was just fair in its ninth
week of two-a-day at the Bijou and "Oklahoma!"
was good enough in its 30th week of
two-a-day at the Rivoli.
"The Revolt of Mamie Stover," "The
Harder They Fall" and "Gaby" opened during
(Average Is 100)
Astor—Meet Me in Las Vegas (MGM), 8th wk, .100
Baronet Modame Butterfly (IFE), 2nd wk 190
III Bi|ou iLopcrt), Richord 9th wk. of two-a-day 95
Capitol Alexander the Greot (UA), 6th wk 110
Criterion—The Conqueror (RKO), 6th wk 110
Fine Arts— French Can Can (UMPO), 3rd wk 130
55th St —The White Sheik (Janus), 2nd wk 105
Globe Forbidden Plonet (MGM)
Guild My Seven Little Sins (Kingsley) 115
Little Cornegie—The Noked Night (Times), 3rd
King of the
(Teleradio), 2nd wk
Mayfair Jubal (Col), 2nd wk
Normandie Lovers ond Lollipops (Ire
ace—Wetbacks (Banner), plus vaudeville.
Paramount The Birds and the Bees (Para),
Paris The Ballet of Romeo and Juliet
(Tohan), 5th wk
Plazo A Kid for Two Farthings (Lopert),
Radio City Music Hall—The Swan (MGM), plus
stage show, 2nd wk 140
Rivoli Oklahomo! (Magna), 30th wk. of two-aday
Roxy The Man in the Gray Flannel Suit (20th-
Fox), plus ice stage revue, 4th wk 120
Suffon Lodykillers (Cont'l), The 11th 115
Trans-Lux 52nd Doctor at Seo (Rep), 10th .105
Victoria— Hilda Crone (20th-Fox) I 20
Warner—Seven Wonders of the World (SW),
1 4th wk of two-a-day 70
World—The Lost Ten Days (Col), 4th wk 120
Baltimore Takings Slim,
With Most Under 100
BALTIMORE—Grosses were somewhat disappointing
at the first run theatres. "Ti-ibute
to a Bad Man" and "Cockleshell Heroes" did
not merit holdovers.
Century The Man in the Groy Flonnel Suit
(20th-Fox), 3rd wk 1 00
Film Centre Oklahoma! (Magna), 9th wk 140
to Hippodrome Tribute a Bad Man (MGM) 85
Little Confess (WB); Notorious (WB) 90
Mayfair The Conqueror (RKO), 6th wk
New—On the Threshold of Spoce (20th-Fox) 90
Town Cockleshell Heroes (Col)
Playhouse Doctor of Sea (Rep), 4th wk 95
Stanley—The Bold ond the Brave (RKO) 90
Cmema The Night My Number Came Up
Business Only Fair
BUFFALO—Business was just fair all along
first run row. Shea's Buffalo with "Tribute to
a Bad Man" turned in a normal week and so
did the Paramount with "The Maverick
Queen" and "Slightly Scarlet."
Buffalo Tribute to o Bod Mon (MGM) 100
Center— Hilda Crane (20th-Fox) 110
Century—Slightly Scarlet (RKO) 100
Cinema Doctor at Seo (Rep) 95
Lafayette—Rock Around the 110
Paramount—The Moverick Queen (Rep) 100
Larry Lapidus to Boston
To Join B&Q Theatres
NEW YORK—Larry Lapidus has resigned
from the Newark home office of Eastern
Management Corp., operators of eight North
Jersey drive-ins, where he has been film
buyer and booker. He will leave May 26
and will join the B&Q Theatre circuit in
Bob Deitch will take over the buying and
booking in the Newark office.
Tax Anything Revenue
Now Past SO Million
Pittsburgh—Pennsylvania's "tax anything-"
law, which gives local governments
tax anything not taxed by the
state, produced over 50 million dollars in
1954. The State Department of Internal
Affairs this week placed the total tax
collection by 2.711 political subdivisions
under the 1947 act at 851,520,229 for 1954.
In 1948, total receipts by 382 imits were
just under 15 millions. The new summary
made by the department shows that
school districts, boroughs, townships and
third-class cities imposed 3.552 separate
taxes under the act, which permits local
amusement taxes not to exceed 10 per
Wage and salary taxes were the biggest
single revenue raiser and amounted
to 48 per cent of the total receipts. More
per capita taxes, 1,978, than any other
type were imposed, however. The 1953
revenue of taxes levied under the law
was just over 42 millions. In 1954 almost
5,000 local units were eligible to impose
taxes under the "tax anything" act.
Frank S. Daniel Is Named
NEW YORK—Frank S. Daniel has been
named special representative for Republic
Pictures International in Austria by Reginald
Armour, executive vice-president in charge of
foreign operations. Republic pictures are distributed
throughout Germany and Austria by
Daniel, who is in New York discussing
forthcoming releases with Republic home office
executives, will leave for his Vienna post
Dominant to Offer Warner
Reissues to Theatres
NEW YORK—Fifty-two Wai'ner pictures
recently sold to PRM, Inc., for television use
are to be handled by Dominant Pictures Corp..
according to Norman Katz, vice-president in
charge of distribution. Many of them will be
made available for theatrical use and 15 exchanges
will be set up for this pm-pose.
Dominant will handle the reissues directly.
It had been stated that franchise holders
would take over the distribution.
Shectman Takes Over Two
NEW YORK—Benjamin Shectman has
been made head of the recently combined
home office contract and playdate departments
of Paramount Film Distributing Corp.
He previously headed the contract department.
He has been in the industry 30 years,
with Warner Bros. International Pictures,
Eagle-Lion and Paramount.
controlled ty 12,000. All beautifur thea-
ot of year-round y
sunshine ond flowers.
$80,000 cash. Exclusive private sole.
RALPH J. ERWIN