Boxoffice-May.12.156

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MGM's 'Forbidden Planet/ 'Swan

Strong; Mild Weather Hits Others

NEW YORK—Broadway's first run film

theatres again suffered from the competition

of pleasant spring weather and daylight

saving, but two MGM pictures. "Forbidden

Planet," which had a big opening week, at

the Globe, and "The Swan," which was again

very good in its second week at the Radio

City Music Hall, attracted plenty of customers.

The other important new picture, "Hilda

Crane," was just fair in its opening week at

the Victoria, as was "My Seven Little Sins,"

in its first week at the Guild, an art house.

Best among the other holdovers was "The

Man in the Gray Flannel Suit," which had

a good fourth week at the Roxy, where it is

expected to remain until the end of May,

and "Godzilla, King of the Monsters," which

is doing better than first expected and had

a good holdover week at Loew's State, "Alexander

the Great," in its sixth week at the

Capitol: "The Conqueror," its sixth week at

the Criterion, and "The Birds and the Bees,"

in its second week at the Paramount, held up

well enough but all will be replaced by new

fare by mid-May. "Jubal" was disappointing

in its second week at the Mayfair.

Much better were most of the art house

films, including "Madame Butterfly," in its

second smash week at the Baronet; "French

Can Can." in its third big week at the Fine

Arts, and "Lovers and Lollipops," In its third

fine week at the Normandie.

The three two-a-day pictures were all off

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MANAGERS AND ASSISTANT MANAGERS tor

drive-in theotres Massachusetts, New Jersey

in

and New York stote. Apply in writing stating

qualifications ond experience to

from preceding weeks, but "Seven Wonders

.

of the World" was practically a sell-out in its

third week of two-a-day at the Warner Theatre.

"Richard III" was just fair in its ninth

week of two-a-day at the Bijou and "Oklahoma!"

was good enough in its 30th week of

two-a-day at the Rivoli.

"The Revolt of Mamie Stover," "The

Harder They Fall" and "Gaby" opened during

the week.

(Average Is 100)

Astor—Meet Me in Las Vegas (MGM), 8th wk, .100

Baronet Modame Butterfly (IFE), 2nd wk 190

III Bi|ou iLopcrt), Richord 9th wk. of two-a-day 95

Capitol Alexander the Greot (UA), 6th wk 110

Criterion—The Conqueror (RKO), 6th wk 110

Fine Arts— French Can Can (UMPO), 3rd wk 130

55th St —The White Sheik (Janus), 2nd wk 105

1 50

Globe Forbidden Plonet (MGM)

Guild My Seven Little Sins (Kingsley) 115

Little Cornegie—The Noked Night (Times), 3rd

King of the

(Teleradio), 2nd wk

Mayfair Jubal (Col), 2nd wk

Normandie Lovers ond Lollipops (Ire

3rd

ace—Wetbacks (Banner), plus vaudeville.

Paramount The Birds and the Bees (Para),

2nd wk

Paris The Ballet of Romeo and Juliet

(Tohan), 5th wk

Plazo A Kid for Two Farthings (Lopert),

3rd

Radio City Music Hall—The Swan (MGM), plus

stage show, 2nd wk 140

Rivoli Oklahomo! (Magna), 30th wk. of two-aday

'0

Roxy The Man in the Gray Flannel Suit (20th-

Fox), plus ice stage revue, 4th wk 120

Suffon Lodykillers (Cont'l), The 11th 115

wk

Trans-Lux 52nd Doctor at Seo (Rep), 10th .105

wk.

Victoria— Hilda Crone (20th-Fox) I 20

Warner—Seven Wonders of the World (SW),

1 4th wk of two-a-day 70

World—The Lost Ten Days (Col), 4th wk 120

Baltimore Takings Slim,

With Most Under 100

BALTIMORE—Grosses were somewhat disappointing

at the first run theatres. "Ti-ibute

to a Bad Man" and "Cockleshell Heroes" did

not merit holdovers.

Century The Man in the Groy Flonnel Suit

(20th-Fox), 3rd wk 1 00

Film Centre Oklahoma! (Magna), 9th wk 140

to Hippodrome Tribute a Bad Man (MGM) 85

Little Confess (WB); Notorious (WB) 90

90

I

Mayfair The Conqueror (RKO), 6th wk

New—On the Threshold of Spoce (20th-Fox) 90

Town Cockleshell Heroes (Col)

.

90

Playhouse Doctor of Sea (Rep), 4th wk 95

Stanley—The Bold ond the Brave (RKO) 90

Cmema The Night My Number Came Up

(Confl) 90

Business Only Fair

At Buffalo

BUFFALO—Business was just fair all along

first run row. Shea's Buffalo with "Tribute to

a Bad Man" turned in a normal week and so

did the Paramount with "The Maverick

Queen" and "Slightly Scarlet."

Buffalo Tribute to o Bod Mon (MGM) 100

Center— Hilda Crane (20th-Fox) 110

Century—Slightly Scarlet (RKO) 100

Cinema Doctor at Seo (Rep) 95

Lafayette—Rock Around the 110

Clock (Col)

Paramount—The Moverick Queen (Rep) 100

Larry Lapidus to Boston

To Join B&Q Theatres

NEW YORK—Larry Lapidus has resigned

from the Newark home office of Eastern

Management Corp., operators of eight North

Jersey drive-ins, where he has been film

buyer and booker. He will leave May 26

and will join the B&Q Theatre circuit in

Boston.

Bob Deitch will take over the buying and

booking in the Newark office.

Tax Anything Revenue

Now Past SO Million

Pittsburgh—Pennsylvania's "tax anything-"

law, which gives local governments

power to

tax anything not taxed by the

state, produced over 50 million dollars in

1954. The State Department of Internal

Affairs this week placed the total tax

collection by 2.711 political subdivisions

under the 1947 act at 851,520,229 for 1954.

In 1948, total receipts by 382 imits were

just under 15 millions. The new summary

made by the department shows that

school districts, boroughs, townships and

third-class cities imposed 3.552 separate

taxes under the act, which permits local

amusement taxes not to exceed 10 per

cent.

Wage and salary taxes were the biggest

single revenue raiser and amounted

to 48 per cent of the total receipts. More

per capita taxes, 1,978, than any other

type were imposed, however. The 1953

revenue of taxes levied under the law

was just over 42 millions. In 1954 almost

5,000 local units were eligible to impose

taxes under the "tax anything" act.

Frank S. Daniel Is Named

Republic Representative

NEW YORK—Frank S. Daniel has been

named special representative for Republic

Pictures International in Austria by Reginald

Armour, executive vice-president in charge of

foreign operations. Republic pictures are distributed

throughout Germany and Austria by

Gloria

Filmverleih.

Daniel, who is in New York discussing

forthcoming releases with Republic home office

executives, will leave for his Vienna post

in mid-May.

Dominant to Offer Warner

Reissues to Theatres

NEW YORK—Fifty-two Wai'ner pictures

recently sold to PRM, Inc., for television use

are to be handled by Dominant Pictures Corp..

according to Norman Katz, vice-president in

charge of distribution. Many of them will be

made available for theatrical use and 15 exchanges

will be set up for this pm-pose.

Dominant will handle the reissues directly.

It had been stated that franchise holders

would take over the distribution.

Shectman Takes Over Two

Paramount Departments

NEW YORK—Benjamin Shectman has

been made head of the recently combined

home office contract and playdate departments

of Paramount Film Distributing Corp.

He previously headed the contract department.

He has been in the industry 30 years,

with Warner Bros. International Pictures,

Eagle-Lion and Paramount.

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BOXOFFICE

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