New Loop Crop Misses
CHICAGO—Six highly publicized first
run films in the Loop area didn't boost busiluss
to the high brackets anticipated, bad
weather unquestionably being a fly in the
ointment. "The Birds and the Bees" at the
State Lake was the outstanding new entry.
Never Say Goodbye" at the Grand and "The
Last Hunt" at the Roosevelt, two other newcomers,
were also good grossers. "Magic Fire"
held up fine in its second week at the Monroe.
The same was true of "The Swan" in
its third week at the United Artists Theatre.
(Average Is 100)
Carnegie The Night My Number Come Up
Dis.) (Conf! 190
Ch,cago— Serenade ( WB) 210
C.nemo Innocents in Paris 1 75
Eitels Palace Cinerama Holiday (Cinerama),
50th wk 350
Grand Never Say Goodbye (U-l); The River
Changes (WB) 215
Loop Meet Me wk...2l5
in Las Vegas (MGM), 3rd
McVickcrs Oklohoma! (Mogno), 19^ wk 275
Fire Monroe Magic (Rep), 2nd wk 220
Oriental The Man in the Groy Flannel Suit
(20th-Fox), 5th wk 210
Roosevelt— The Lost Hunt fMGM); The Noked
Street UAi 215
State Lake The 240
Birds and the Bees (Poro)
Surf Ballet ot Romeo and Juliet (Tohon) 180
United Artist The Swon (MGM), 3rd wk 230
Woods—The Harder They Fall (Col), 4th wk...200
World Playhouse Hamlet (Jacon) 175
Ziegfeld Diobolique (UMPO), 20th wk 190
'Gaby' Scores 250%
At Kansas City Kimo
KANSAS CITY—"Gaby," opening at the
Kimo, art house in the Armour-Main street
area, grossed 250 to lead the town. Other
first runs barely made average.
Glen Too Bad She's Bad (Getz-Kingsley), 2nd
K.mo Gaby (MGM) 250
Midland The Lost Hunt (MGM); It's o Dog's
Life (MGM) 90
Kiss Missouri— the Blood Off My Hands (U-l);
Johnny Stool Pigeon (U-l), reissues 100
Paramount— Jubol (Col), 2nd wk
Rox^ —Meet Me in Los Vegas (MGM),
Tower Uptown Fairway and Granada Never Soy
Goodbye (U-l); A Doy of Fury (U-l) 90
(U-l), Vogue Touch and Go 2nd wk 100
Reopens at Herrin, 111.
HERRIN. ILL.—The 425-seat Annex Theatre.
Marlow circuit unit which was heavily
damaged by fire last July, has reopened.
Under the summer season plans of John Marlow,
operating head of the circuit, the Annex
will be open on Tuesdays and Wednesdays
and the Marlow, 1,400-seater, on Fridays,
Saturdays, Sundays and Mondays. The circuit
also operates Marlow's Drive-In on Route 148.
To Reopen at Hardin
HARDIN, MO.—Kenneth Bachman and J.
D. Martin are reopening the Bach-Mar Theatre
here. The theatre has been clased about
four years, and Bachman and Martin hope
to have it open by June 2.
Adolphe Menjou will star with Debbie Reynolds
and Eddie Fisher in RKO's "Bundle of
Tom Dowd Says living
Is First Step in Good Promotion
CHICAGO—To Tom Dowd, midwest district
manager for United Motion Picture
Organization, a good program of consistent
a highly important
part of a manager's
job. His past performance
that he ha..
worked out his own
sound logic for productively
out picture promotion.
amounts to this- Thomas Dowd
before a film opens,
he studies all the pertinent and available
material connected with the picture and
then he "lives" with it.
Tom has literally "lived" the theatre
business since 1937 when he started with
Warner Theatres as an usher in the
Brooklyn Strand. It is apparent that his
enthusiasm for the theatre struck a
proper note, for next he was advanced to
assistant manager and to treasurer. He
w-as associated with Warners until 1945,
with a stint in the Navy during World
War II making the sole break in his
eight-year record with this organization.
Tom acknowledges he has a penchant
for sticking with a job. A run-down of
his background proves he sees jobs through
for all they have to offer. He makes a
move when a move is provident. After
leaving the Warner circuit, Tom became
manager of the Ambassador at Broadway
and 49th, New York City, where he remained
for three years. When he developed
an interest in art-type films
(Which interest hasn't lessened during the
subsequent years i joined Lopert's art
theatres, as manager of the 55th Street
His next move was in the art house
of the business; he took over as manof
the Beacon Hill Theatre in Boston,
served in the same capacity with the
Cinema in Providence, R. I.
Before coming to Chicago in April 1954,
his first real venture into the midwe--, tn
State Not to Be Sold
IRONTON. MO.—Frank L. Plumlee of
Edwards & Plumlee Theatres, Farmington,
Mo., owners of the State Theatre here, this
week advised that there was no basis in fact
for a report that the State w^as to be sold.
Plumlee said that reports of the sale were
manage the Ziegfeld Theatre, he spent
some time as a publicist with Universal-
International, handling the world premiere
of "Creature From the Black Lagoon" In
Detroit and "The Glenn Miller Story" in
the New England area.
Shortly after the first of this year he
added the post of district manager for
UMPO here, currently releasing "The
Sheep Has Five Legs," "Holiday for
Hemietta" and "Diabolique." Tom calls
hi.s association with Richard Davis, president
of UMPO, a "happy one to say the
least." He considers Mr. DavLs one of the
most progressive leaders In the foreign
film business today. "We are in sound
agreement on two prime factors as necessities
in the theatre ... a good picture
and a good publicity campaign!" said
Dowd. "Instead of the tried and true campaigns,
it takes new ideas such as the
policy of barring all patrons once 'Diabolique-
.starts." This policy limits the
ticket-selling time to 13 minutes for every
show at the Ziegfeld. The effect ivene.ss
of this one little angle can be measured
enthusiastically at the boxoffice, as "Diabolique"
has generously outgrossed "Come
Back, Little Sheba" in comparable running
"The smallest angle," declared Dowd.
"might easily be the biggest selling point
in promotion." He cites "Mile. Gobette" as
an example. During its run at the Ziegfeld
he used original ads (disregarding the
pressbook ads entirely) w^ith smart limericks
to describe the story and an array
of illustrations. The film racked up the
highest opening day gross the Ziegfeld had
enjoyed in two years, while other openings
at the same time were completely uneventful.
Tom says he believes it is necessary
sometimes to pass up the "obvious" selling
angle and concentrate on copy which has
appeal to the reader. "Publicity and promotion,"
he said, "should receive a great
deal more thought than they receive today.
No matter how good the film, it will
still require an appropriate publicity campaign
to fill the theatre seats."
Currently. Tom is working up a spark-
Knc campaieii i-": Frenrh Can Can.-
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