Boxoffice-May.12.156

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New Loop Crop Misses

Hoped-for Returns

CHICAGO—Six highly publicized first

run films in the Loop area didn't boost busiluss

to the high brackets anticipated, bad

weather unquestionably being a fly in the

ointment. "The Birds and the Bees" at the

State Lake was the outstanding new entry.

Never Say Goodbye" at the Grand and "The

Last Hunt" at the Roosevelt, two other newcomers,

were also good grossers. "Magic Fire"

held up fine in its second week at the Monroe.

The same was true of "The Swan" in

its third week at the United Artists Theatre.

(Average Is 100)

Carnegie The Night My Number Come Up

Dis.) (Conf! 190

Ch,cago— Serenade ( WB) 210

C.nemo Innocents in Paris 1 75

(Tudor)

Eitels Palace Cinerama Holiday (Cinerama),

50th wk 350

Grand Never Say Goodbye (U-l); The River

Changes (WB) 215

Loop Meet Me wk...2l5

in Las Vegas (MGM), 3rd

McVickcrs Oklohoma! (Mogno), 19^ wk 275

Fire Monroe Magic (Rep), 2nd wk 220

Oriental The Man in the Groy Flannel Suit

(20th-Fox), 5th wk 210

Roosevelt— The Lost Hunt fMGM); The Noked

Street UAi 215

State Lake The 240

Birds and the Bees (Poro)

Surf Ballet ot Romeo and Juliet (Tohon) 180

United Artist The Swon (MGM), 3rd wk 230

Woods—The Harder They Fall (Col), 4th wk...200

World Playhouse Hamlet (Jacon) 175

Ziegfeld Diobolique (UMPO), 20th wk 190

'Gaby' Scores 250%

At Kansas City Kimo

KANSAS CITY—"Gaby," opening at the

Kimo, art house in the Armour-Main street

area, grossed 250 to lead the town. Other

first runs barely made average.

Glen Too Bad She's Bad (Getz-Kingsley), 2nd

wk 90

K.mo Gaby (MGM) 250

Midland The Lost Hunt (MGM); It's o Dog's

Life (MGM) 90

Kiss Missouri— the Blood Off My Hands (U-l);

Johnny Stool Pigeon (U-l), reissues 100

Paramount— Jubol (Col), 2nd wk

Rox^ —Meet Me in Los Vegas (MGM),

85

wk...100

2nd

Tower Uptown Fairway and Granada Never Soy

Goodbye (U-l); A Doy of Fury (U-l) 90

(U-l), Vogue Touch and Go 2nd wk 100

Reopens at Herrin, 111.

HERRIN. ILL.—The 425-seat Annex Theatre.

Marlow circuit unit which was heavily

damaged by fire last July, has reopened.

Under the summer season plans of John Marlow,

operating head of the circuit, the Annex

will be open on Tuesdays and Wednesdays

and the Marlow, 1,400-seater, on Fridays,

Saturdays, Sundays and Mondays. The circuit

also operates Marlow's Drive-In on Route 148.

To Reopen at Hardin

HARDIN, MO.—Kenneth Bachman and J.

D. Martin are reopening the Bach-Mar Theatre

here. The theatre has been clased about

four years, and Bachman and Martin hope

to have it open by June 2.

Adolphe Menjou will star with Debbie Reynolds

and Eddie Fisher in RKO's "Bundle of

Joy."

INDUSTRY

PROFILE'

Tom Dowd Says living

With Film

Is First Step in Good Promotion

CHICAGO—To Tom Dowd, midwest district

manager for United Motion Picture

Organization, a good program of consistent

promotion is

a highly important

part of a manager's

job. His past performance

and current

operations indicate

that he ha..

worked out his own

sound logic for productively

carrying

out picture promotion.

Basically, it

amounts to this- Thomas Dowd

before a film opens,

he studies all the pertinent and available

material connected with the picture and

then he "lives" with it.

Tom has literally "lived" the theatre

business since 1937 when he started with

Warner Theatres as an usher in the

Brooklyn Strand. It is apparent that his

enthusiasm for the theatre struck a

proper note, for next he was advanced to

assistant manager and to treasurer. He

w-as associated with Warners until 1945,

with a stint in the Navy during World

War II making the sole break in his

eight-year record with this organization.

Tom acknowledges he has a penchant

for sticking with a job. A run-down of

his background proves he sees jobs through

for all they have to offer. He makes a

move when a move is provident. After

leaving the Warner circuit, Tom became

manager of the Ambassador at Broadway

and 49th, New York City, where he remained

for three years. When he developed

an interest in art-type films

(Which interest hasn't lessened during the

subsequent years i joined Lopert's art

theatres, as manager of the 55th Street

Avenue playhouses.

His next move was in the art house

of the business; he took over as manof

the Beacon Hill Theatre in Boston,

served in the same capacity with the

Cinema in Providence, R. I.

Before coming to Chicago in April 1954,

i

his first real venture into the midwe--, tn

State Not to Be Sold

IRONTON. MO.—Frank L. Plumlee of

Edwards & Plumlee Theatres, Farmington,

Mo., owners of the State Theatre here, this

week advised that there was no basis in fact

for a report that the State w^as to be sold.

Plumlee said that reports of the sale were

mere rumors.

manage the Ziegfeld Theatre, he spent

some time as a publicist with Universal-

International, handling the world premiere

of "Creature From the Black Lagoon" In

Detroit and "The Glenn Miller Story" in

the New England area.

Shortly after the first of this year he

added the post of district manager for

UMPO here, currently releasing "The

Sheep Has Five Legs," "Holiday for

Hemietta" and "Diabolique." Tom calls

hi.s association with Richard Davis, president

of UMPO, a "happy one to say the

least." He considers Mr. DavLs one of the

most progressive leaders In the foreign

film business today. "We are in sound

agreement on two prime factors as necessities

in the theatre ... a good picture

and a good publicity campaign!" said

Dowd. "Instead of the tried and true campaigns,

it takes new ideas such as the

policy of barring all patrons once 'Diabolique-

.starts." This policy limits the

ticket-selling time to 13 minutes for every

show at the Ziegfeld. The effect ivene.ss

of this one little angle can be measured

enthusiastically at the boxoffice, as "Diabolique"

has generously outgrossed "Come

Back, Little Sheba" in comparable running

time.

"The smallest angle," declared Dowd.

"might easily be the biggest selling point

in promotion." He cites "Mile. Gobette" as

an example. During its run at the Ziegfeld

he used original ads (disregarding the

pressbook ads entirely) w^ith smart limericks

to describe the story and an array

of illustrations. The film racked up the

highest opening day gross the Ziegfeld had

enjoyed in two years, while other openings

at the same time were completely uneventful.

Tom says he believes it is necessary

sometimes to pass up the "obvious" selling

angle and concentrate on copy which has

appeal to the reader. "Publicity and promotion,"

he said, "should receive a great

deal more thought than they receive today.

No matter how good the film, it will

still require an appropriate publicity campaign

to fill the theatre seats."

Currently. Tom is working up a spark-

Knc campaieii i-": Frenrh Can Can.-

1 Mo.-CENTRAL SHIPP. & INSPECTION, Konsos Cify-Grand 2094

NATL THEATRE SUPPLY, St. Louis—Je»erson 1-6350

, Kansos-THEATRE SERVICE Co , Inc., Topcka-Tel 3-7225

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BOXOFFICE

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