Boxoffice-May.12.156

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. . Lake

. . . William

. . SheUa

. . Bob

. . Morey

. . John

: May

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TORONTO

tJesults of a film star popularity contest conducted

by Toronto's Italian newspaper,

Corriere Canadese, and announced at the

Italian ball in the Royal York Hotel, gave

Gina Lollobrigida first place with 81,743

votes, with Anna Magnani second, 21,180

votes, and Sophia Loren third 16,350. The

first non-Italian was Grace Kelly in eighth

place. First prize was a trip to Italy ... On

arrival in Toronto for personal appearances

with "Over-Exposed" at 20th Century units,

Cleo Moore announced she would run for

governor of Louisiana in 1960 when she is

30 years of age.

Morris Stein, eastern division manager of

Famous Players, also has become a General

Motors dealer in Toronto. He is president of

a new agency. Plaza Chevrolet at 3738

Bathurst St. His two sons hold other offices.

Morris is not leaving FPC .

Shore

Drive-In at St. Catharines featured the

Grantham Police Boys band at a buck night

last week, after running a performance last

fall for the Grantham Police Benefit Fund.

Paramount will be found at 277 Victoria

St. for some months while its Canadian head

office building at 111 Bond St. is being reconstructed,

said Gordon Lightstone,

Canadian general manager of Paramount

who, incidentally, was a founder of Toronto

Variety Tent 28. His name was missed in ouirecent

originals' list . . . F. H. Fisher of

JARO reported that two Rank features,

"A Town Like Alice" and "Lost," as yet not

released in Canada, were screened on the

maiden voyage of the CPR Empress of Britain

from England to Montreal.

Win Barron, promotion director of

Canadian Paramount, said that Gay C.

Barron, one of his five daughters, has been

awarded her silver wings as a stewardess

of American Airlines and will be based at

New York. She is a former member of the

Toronto Flying Club.

The Niagara District Theatre Managers

Ass'n sponsored it.s annual benefit show May

6 at the Odeon Palace, St. Catharines, for

Variety Village. The Hamilton Theatre

Managers Ass'n ran a two-column "thank

you" advertisement in the Hamilton Spectator

to express appreciation to everybody

who helped to make its Variety benefit performance

a success. Listed in the display

were the names of 20 cooperating theatres.

J. R. Nairn of Famous Players shot out dis-

"Oklahoma!" to

play advertisements for

newspapers m Ontario cities in connection

with its opening at the Toronto Tivoli, announcement

having been made that the Todd-

AO production will not play elsewhere in

this province although it is scheduled for

Winnipeg and Vancouver. Incidentally, Nairn

had quite a time before he found a surrey for

the local ballyhoo ... As a lobby feature for

"The Ladykillers" at the Toronto Hyland,

Manager Barry Carnon secured the cooperation

of Canadian Kodak Co. for a display

of cameras dating back to 1888.

U. S. Theatres Using Ads

In Ontario Newspapers

TORONTO—Daily newspapers in numerous

Ontario cities are enjoying a flush of thea-

for weekend tourist patronage.

Two Cinerama theatres, the Teck at Buffalo

and the Music Hall, Detroit, are using

space in the newspapers of Toronto, Hamilton,

Windsor and other cities to attract Canadian

customers, and in preparation for its

season at Stratford, Ont., the Shakespearean

Festival is using a wide campaign in Ontario.

The feminine lead in Allied Artists' "Chasing

Trouble" has been assigned to Adele

Jergens.

MONTREAL

N

icole Maurey took this French-Canadian

city by storm when she arrived here to

pubhcize the opening of RKO's "The Bold

and the Brave" in five theatres of the United

Amusement Corp. Miss Maurey drew record

crowds of enthusiastic moviegoers and autograph

seekers, causing traffic jams everywhere

as she visited historical sites for

pictorial layouts for local publications. Following

a luncheon in her honor. Miss Maurey

was greeted by Mayor Jean Drapeau at city

hall, where she received the key to the city.

At the Montreal Forum, she greeted a defending

Fi-ench wrestling titleholder after

a title bout watched by a large television

audience. Miss Maurey also was interviewed

by press and magazines and appeared on

radio and TV shows. Miss Maurey is a staiin

the Supei-scope presentation with Wendell

Corey, Mickey Rooney and Don Taylor.

Another first in Montreal's motion picture

history took place as Consolidated Theatres

screened "Oklahoma!" in the Todd-AO widescreen

process at the Alouette Theatre for

press and trade. The picture will be presented

to the general public at the Alouette

tre advertising from outside points, including

Buffalo, Detroit and elsewhere in a bid for

Mannard, secretary-treasurer of

additional business. Famous Players is staging

a wide campaign for "Oklahoma!" at the

United Amusement Corp., and his wife left

by plane for a holiday in Miami, Fla. . . .

Tivoli in Toronto which emphasizes the mail

"I'll Cry Tomorrow," starring Susan Hayward,

order sale.

was held for a thii-d week at the large Loew's

The Piincess at Niagara Falls, Ont., which

Theatre and "The Swan," starring Grace

has turned legitimate after operating as the

Kelly, was drawing record attendance at

Hollywood, a film theatre for many years, is

the Palace. At the Princess, "Forbidden

using display space in Ontario dailies. Motion

Planet," starring Walter Pidgeon and Ann

pictui-e theatres at Massena and Ogdensburg,

Francis, also was receiving good boxoffice

N. Y., are advertising on the Canadian side

results. Thus three MGM releases were playing

at the same time in three of Montreal's

first run St. Catherine street theatres . . .

Pierre Theriault, actor and song writer, is

now completing several new songs and French

lyrics

for radio and television.

Jacqueline Osher, cashier for UA. was

presented a parting gift by the office staff

on the eve of her leaving to. be married in

Toronto .

Brown of the art department

of UAC announced being all set for a

carefully planned fishing trip to Lake Memphramagog

near Sherbrooke. Pete Baird of

Baird Films Transport will accompany Brown

Mrs. Suzanne Rousel, secretary to

Jacqueline Morin, manager at the Warner

16mm division, resigned .

Levitt,

salesman for Columbia, left on a business

trip Yellin is the new switchboard

.

operator at Paramount while Claude Forget

is the new shipper Hamat, salesman

for UA, was out in the province .

.

Among exhibitors who visited Filmrow were

Albert Roy and his sister Gisele, owners of

the Cinema Rex and Beauceville Theatre of

Beauceville, and Guy Bachand, owner of the

Rex and Pi-emiere of Sherbrooke.

FRENCH STAR VISITS CANADA—Nicole Maurey, star of RKO's "The Bold and

the Brave." participates in advance publicity for the film in Montreal, where the

Irving Levin production opened in five theatres of the United Amusement circuit, the

Snowden, Outremont, Papineau, Strand and Seville. With Mile. Maurey are, left to

kight: John Speradlios, advertising director of United Amusement; George De Stounis,

film buyer for the chain; John Ganatakos, president of United Amusement; Jack

Labow, RKO Canadian district manager, and Allan Spencer, publicity manager for

T'nited Amusement.

Burglary at Belleville

BELLEVILLE. ONT.—Forcing the lock at

the front door of the Capitol Theatre, thieves

pried a small wall safe from the wall in the

manager's office and escaped with aJi undetermined

amount of cash. Inspector J. C. Hayes

said that the small safe was taken away from

the theatre through the back door, where it

was presumably loaded into a car.

A featured part in MGM's "The Power and

the Prize," has been assigned to Richard

Erdman.

BOXOFFICE

:

12, 1956

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