Objectives

esell

Objectives

EVERYTHING AS A

SERVICE

THE PROMISE OF THE CLOUD

Victor Garcia, Chief Technology Officer

Hewlett Packard (Canada)

August 30 th , 2010

1© 2010 © 2010 Hewlett Hewlett Packard Packard Co. Co.


IT focus areas

2

© 2010 Hewlett Packard Co.


The promise of the cloud

“Everything as a Service”

A world of information, opportunities and experiences —

from computing power to business processes to personal

interactions — delivered wherever, however and

whenever you need it.

3 © 2010 Hewlett Packard Co.


Cloud – Where are we?

4

– Peak of the hype cycle

– Here to stay

– Multiple models

• Public

• Private

• Hybrid

© 2010 Hewlett Packard Co.


Cloud

– Advantages

• Low capital requirements

• Quicker startup

• Scale on demand

• Maintenance

5

© 2010 Hewlett Packard Co.

– Concerns

• Security/privacy

• Stability/service levels

• Integration

• Incompatibility with current

software

• New/upgraded infrastructure

management tools

• Legal/jurisdictional issues

• Business models


Defining Cloud

6

A style of computing where scalable and elastic

IT-enabled capabilities are delivered 'as a

service' to external or internal customers using

Internet or Intranet technologies.

© 2010 Hewlett Packard Co.

Source: Gartner + HP


What is different?

7

Consumption model

• Self service

• Self provisioning

• Self-customization (PaaS)

• Rapid/elastic provisioning

• Users only see Services

• Users charged for what they use

• Global access/support

• Mobile access option

© 2010 Hewlett Packard Co.

Delivery model

• No service customization

• Highly virtualized infrastructure

• Converged infrastructure

• Highly automated infrastructure

• Scalability is dynamic/automatic

• Services delivered over the

internet

• Global delivery and support

• Mobile services infrastructure


Why the interest?

8

© 2010 Hewlett Packard Co.

Source: Kelton

Research/Avanade


IT sprawl: taking business performance to the

breaking point

– 70% captive in operations

and maintenance

• Rigid & aging infrastructure

• Application & information complexity

• Inflexible business processes

– Innovation throttled to 30%

• Time to revenue

• Cost of lost time, effort, opportunity

• Unpredictable business cycles

9

© 2010 Hewlett Packard Co.

Netra SUN

IBM

Solaris

SPARC

BladeCenter

System x JAVA

AIX

Director

VirtualBox

Mainframe

SONAS

CISCO

DELL

Catalyst

IOS

EMC

PowerVault

PowerEdge

Nexus

Cellera

UCS

Connectrix

EqualLogic

VFrame

Documentum

FUJITSU IronPort Ionix

PowerConnect

ScanSafe Symmetrix

PRIMERGY

CLARiioN

PRIMEQUEST ETERNUS

VSphere

SAP ERP

EXCHANGE SERVER

ORACLE DATABASE

XenServer

JBOSS COMVERSE

LOTUS

DB2

VirusScan

NETAPP RHEL

SQL SERVER

FAS

SAS

Veritas

JD EDWARDS

SnapManager

SIEBEL

SANscreen SnapVault

WEBSPHERE

NetWare

Windows Server

HP

Proliant

SnapMirror

Integrity

BladeSystem MatrixMYSQL

Vmware ESX

StorageWorks PEOPLESOFT

SLES

TIVOLI

SYBASE

HITACHI

USP-V

AMS SMS

BladeSymphony UDS SHAREPOINT

Source: HP research


Technology-enabled services to drive Business

Outcomes

10

Business

Strategy

© 2010 Hewlett Packard Co.

Technologyenabled

Services

Improve TCO Become more agile

Business

Outcomes

Enable innovation


Solving a critical problem

Each silo has variable demand

IT Performance Demand

11

Unmet Demand

• Time To Market Delays

• Missed deadlines

• Lost Revenues

© 2010 Hewlett Packard Co.

Over Provisioned

• IT Management Costs

• Business Opportunity Cost

Timeline

Installed Capacity


IT’s role

Source and Govern Services that Result in the Right Business Outcome

12

Cloud

services

Hosted,

managed

services

Internal

services

© 2010 Hewlett Packard Co.

Service

Sourced

IT organization

internal service provider

Service portfolio

Service

Delivered

Accelerate

growth

Lower costs

Mitigate risk


The Three “C’s” of Cloud Computing

– What is “Core”

– What is “Context”

– How are you “Constrained”

– Answers to these questions helps to define ideal model


A Majority of workloads can be executed in a

shared, automated environment

Shared

Dedicated

14

© 2010 Hewlett Packard Co.

Resources shared

across workloads

Resources dedicated

to each workload

On premise

Customer-owned data center

Service provider shares

resources across workloads

of multiple customers

Resources dedicated to each

workload; Co-lo, managed,

hosted, multi-client data

center

Off premise

Service provider’s data center


Cloud

(Global class)

15

Shared

Dedicated

© 2010 Hewlett Packard Co.

Native cloud services

Resources shared

across workloads

Resources dedicated

to each workload

Software and System Design

Native cloud services

Service provider shares

resources across workloads

of multiple customers

Resources dedicated to

each workload; Co-lo,

managed, hosted, multiclient

data center


Managing the hybrid enterprise service

ecosystem

A new kind of Business Technology leadership

16

Cloud

services

Hosted,

managed

services

Internal

services

© 2010 Hewlett Packard Co.

Value

Sourced

Enterprise

IT

S

Lines of

business

Business

functions

Business

outcome


The Journey

17

IT “islands”

1:1

binding

workloads:

machines

DEDICATED

© 2010 Hewlett Packard Co.

Virtualized

Infrastructure:

improved

utilization

VIRTUALIZED

Cloud Consumption

“Pooled” resources/shared infrastructure

Automation:

lower mgmt

cost; eliminate

human error

AUTOMATED

IT Transformation

Infrastructure Maturity

Agility:

IT as a service;

improved

response times

SERVICE

CENTRIC

...where are you on the journey?

Cloud Provision

Value:

supply services

internally &

externally

BUSINESS

CENTRIC


HP’s Cloud Strategy

18 © 2010 Hewlett Packard Co.

Enable Public Cloud service providers

Help customers design and deploy

Private Clouds

Deliver Cloud services

Innovate beyond current Cloud models


1. Enable Cloud Service Providers

– Converged Infrastructure Architecture

– HP Extreme Scale-Out Portfolio

– IBRIX - Storage

– HP Communications as a Service

– Cloud Consulting Services Portfolio

– Functional Architecture

19 © 2010 Hewlett Packard Co.

Verizon / Sify

Technologies

APJ Cloud

Service Provider

Defense

Information

Systems Agency


20

Current SaaS delivery map can be complex

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

© 2010 Hewlett Packard Co.

Cloud services

provider

Customer

Customer

Customer

Customer

Customer

Invoice each user Provision each SaaS provider

Customer

Customer

Customer

Customer


21

A hub for end-user services

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

SaaS

Provider

Invoice one “customer”

© 2010 Hewlett Packard Co.

Services Provider

environment

Cloud Services

HP Aggregation Platform

HP Aggregation for SaaS Platform

for SaaS

OSS

BSS

Fixed Wireless

Quality Assurance

Customer

Pay one invoice for

IT and Com. Services

Customer

Customer

Customer

Customer

Customer

Customer

Customer

Give employee

details once


22

Aggregation Platform for SaaS

SPenabled

SaaS

© 2010 Hewlett Packard Co.

(1) SaaS Service

Management and

Integration

Services

(4) Operations,

billing, and

settlement functions

Service

Ingestion

Operations,

Business Support

System

Service

Offering

Service

Consumption

Enabling technology for CaaS program

(2) Definition of

service offers to

be proposed to

customers

(3) Sell Service

offers to

customers

through a web

portal

Service

Introduction

Process


Large Telco in France: IaaS to SMB market

23

Objectives

• Offer Infrastructure as a Services

to SMBs

• Planned offerings:

• Virtual Servers: Small /

Medium / Large

• Storage: 10, 16 or 25 GB

configuration (+ extensions)

• Private VLAN network

• Urgency: objective to be in

production within 3 months

© 2010 Hewlett Packard Co.

Solution

• HP BladeSystem Matrix:

• Servers, storage and

network equipments

• Infrastructure provisioning

(physical and virtual)

• Cloud Service Automation - IT

admin service design portal +

Business management

dashboard

• HP Aggregation Platform for

SaaS

• Customer portal level Integration

with Insight Orchestration and

Insight Dynamic


Large US Telco: cloud services to SMB

24

Objectives

• Rapidly expand into SMB market

and drive strategic business

growth

• Significant reduced TTM in

realizing new services and

application offering (current

baseline is 12 to 14 months)

• Rapidly integrate into a storefront

channel

• Open architecture to integrate

new applications

© 2010 Hewlett Packard Co.

Solution

• HP Converged Infrastructure

• Blade Servers and Storage

• HP Software

• Aggregation Platform for

SaaS

• NGOSS Elements for end-toend

performance and system

Mgmt (BTO-CMS)

• Complete solution and system

life-cycle mgmt (BTO)

• Software Service Governance

Framework to control deliver and

mgmt of service delivery


2. Help Customers design and deploy Private

Clouds

– Converged infrastructure

– Cloud Consulting Services Portfolio

– Cloud Assure

• Cost, Security, Performance & Availability

– Automation for provisioning internal &

external IaaS

– Software as a Service offerings

25 © 2010 Hewlett Packard Co.

Media Company

EMEA Bank

Insurance Co.


A Converged Infrastructure enables the cloud

26

© 2010 Hewlett Packard Co.

Storage

Power & cooling

Servers

Management software

Network


Converged Infrastructure

A new blueprint for the data center

Objective:

Eliminate silos and integrate technologies from

multiple vendors into pools of interoperable

resources

Benefit:

Deliver a new level of simplicity, integration, and

automation to accelerate outcomes that matter:

27

• Faster Time to Revenue

• Lower Costs of acquisition and implementation

• Flexibly respond to business changes

• Lower Risks

© 2010 Hewlett Packard Co.

Built on industry standards and choice

Delivers the data center of the future


A sample process to answer key questions

28

Understanding the potential of cloud for the

business/develop vision

Build a strategy and business case for cloud

adoption

Understand the risks and exposure of adopting

cloud and how to mitigate

Start cloud deployment, make technology

choices, set standards, do detailed planning;

budget, support, vision and roadmap in place

© 2010 Hewlett Packard Co.

Implement cloud solution

Discovery Workshop

Roadmap

Service/Strategy

Design Service

Implementation Service

Security

Service

Why ?

What ?

How ?

Where &

When ?


Defense Information Systems Agency (DISA)

29

Objectives

• Design, build and operate Cloud

and Utility computing

environment for US government

• Provide rapid and automated

service configuration, self-service

provisioning/Mgmt to end users

• Dynamic services catalogue

• Support multiple middleware,

DB, and OS

• Rapid access computing

environment

• High level of security (DOD/PKI)

© 2010 Hewlett Packard Co.

Solution

• HP converged infrastructure

(servers, storage, networking)

• HP software and consulting

services:

• Cloud automation software

• Orchestration software

• Business service mgmt

• Security mgmt

• IT operations

• Provisioning

• Backup/archive

• Configuration mgmt


Defense Information Systems Agency (DISA)

30

© 2010 Hewlett Packard Co.

– 4,000,000+ users

– 13 facilities

– 445,000 sq ft raised floor

– 34 mainframes

– 6100 servers

– 3800 terabytes of Storage

– 2,800 application / database

instances

– 215 software vendors


31

© 2010 Hewlett Packard Co.


3. Deliver Cloud Services

– SaaS for SMB / Enterprise

– Infrastructure management

– Multiple business/consumer services:

• Cloud printing

• Mobility as a Service

• Cloud Mail, Calendar, Virtual Room, IM

• Product recall

• Backup and share

– New cloud services

32 © 2010 Hewlett Packard Co.

HP SaaS

GS1 Canada

Innovative services


Collaboration solutions as a service

33

PRICE

© 2010 Hewlett Packard Co.

HP Virtual Rooms

Fully integrated web

conferencing

with audio & video

HP SkyRoom

Rich video

collaboration for

SMB

HP Halo

Immersive

collaboration

HP Gabble

Personal, secure video

email with mobile alerts PERFORMANCE


ePrint mobile printing (CloudPrint)

34

• Print button embedded into

BlackBerry® smartphone

• Three clicks to print

• Global public print locations

• Enterprise/SMB model

• Service provider model

• Future consumer model

© 2010 Hewlett Packard Co.

www.hp.com/go/eprintmobile


4. Innovate beyond current Cloud models

– Cells as a Service

– Intelligent storage

– Security and Privacy

– Programmable networks

– Sustainable data centers

– Software

35 © 2010 Hewlett Packard Co.

Nanotech/

Memristor

Photonics

Automation


Cloud research

– Automated infrastructure lab

– Service Automation and Integration Lab

– Social Computing lab

– Systems Security lab

– Web Services and Systems lab

– Community and Interactive Media lab

36

© 2010 Hewlett Packard Co.


HP Labs: Shaping, advancing, testing

new cloud services and models

37

Nanotechnology/

Photonics

© 2010 Hewlett Packard Co.

Dynamic cloud services

Intelligent and sustainable infrastructure

Intelligent

storage

Next-generation

data centers

Open Cirrus: Global Cloud Research Testbed

Cirious – enterprise Cloud software platform

Programmable

networks


Cirious – enterprise Cloud software platform

– Operations

– Monitoring, Billing

– Service Lifecycle

Management

– Infrastructure:

Compute, Storage,

Networking

– Enhanced

Infrastructure

Services

38

© 2010 Hewlett Packard Co.

Manage Integrate

Host

Service

Provider

View

Develop

– Expose Services to

Ecosystem

– Manage

– Connect with other

Services

– Platform Components

– Tools & Services

– Template Applications


Cloud Privacy and Security

Privacy

39

• Identity Assurance

• Privacy policy enforcement

• Federated cloud environments privacy protection

• Privacy enhancing ID Management

Security

• Secure service cells

• Trusted cloud environments

• Automation and management

• Dynamic inventory of virtualized processes and

storage

• Quantum cryptography

© 2010 Hewlett Packard Co.


Cloud – IDC’s future outlook

– The future of private and public cloud is a bright one

– Cloud addresses key concerns for IT decision makers, especially

ease-of-use issues

– Private cloud computing will work best in large enterprise

environments

– Systems will be converged (servers, networking, storage,

systems management) and highly virtualized

– SMBs will use public cloud computing the most out of any

segment

– Concerns persist, such as security and cultural barriers

40 © 2010 Hewlett Packard Co.

Source: IDC Cloud Computing Attitudes – 2010


IDC Study – Private Cloud

– Most important criterion in moving to

private cloud models:

41

1. Improved availability

2. Disaster recovery

3. Increased utilization of resources

4. Lower TCO

– Reason for moving to a private cloud

model is not primarily motivated by lower

costs, but rather added benefits

© 2010 Hewlett Packard Co.

Source: IDC Cloud Computing Attitudes – 2010


Do I already have a cloud? A sample checklist

42 © 2010 Hewlett Packard Co.

Virtualization

Virtualized infrastructure mgmt.

Automation

Standard services

Self Service

Self Provisioning

Elastic infrastructure capacity

Converged infrastructure

Global delivery/support

= Yes/No/On the way


Critical success factors

– Cloud must be part of the overall "IT portfolio“

– Different cloud models

43

• Private cloud (i.e. critical business processing)

• Public cloud (i.e. collaboration and email)

• Hybrid

– Optimize the infrastructure

• Converged infrastructure

• Diversify between public cloud, private cloud, and traditional IT

– Overcome internal cultural barriers

• Siloed IT organizations will not be able to reap full benefits

© 2010 Hewlett Packard Co.


44 © 2010 Hewlett Packard Co.

Thank You

Victor.J.Garcia@hp.com

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