Confectionery Edition 1/2009 - Toothfriendly International

toothfriendly.ch

Confectionery Edition 1/2009 - Toothfriendly International

Toothfriendly

NEWSLETTER OF TOOTHFRIENDLY INTERNATIONAL 1/2009

New

product

launches

EU: Dental

health claims

under scrutiny

FIRST

CHOCOLATE

APPROVED AS

TOOTHFRIENDLY

Expert opinion:

6 8

Xylitol is not a

magic bullet

Sugar-free vs.

Toothfriendly?


TOOTHFRIENDLY NEWS is the annual

newsletter of the non-profit association

Toothfriendly International

TOOTHFRIENDLY INTERNATIONAL

Toothfriendly International is dedicated to

improving oral health by promoting noncariogenic

nutrition and dental hygiene.

TOOTHFRIENDLY INTERNATIONAL

Bundesstrasse 29

4054 Basel - Switzerland

Tel: +41 61 273 77 07

Fax: +41 61 273 77 03

contact@toothfriendly.ch

editorial

Introducing the world’s

most sympathetic tooth

The Happy Tooth logo is one of the most

widespread quality seals in the world - it is

currently used on more than 100 confectionery

brands worldwide.

Nearly thirty years ago Swiss dentists were

looking for a symbol which would easily

guide consumers to guaranteed toothfriendly

products. One particularly creative

dental technician came up with the design

for the Happy Tooth logo: a sympathetically

smiling tooth under a protective umbrella.

Today, the Happy Tooth is a model example

of effective, globally-recognized health

communications. Successful brands such

as Mentos or Smint use the Happy Tooth

logo for a simple reason: its message is easy

to understand by all consumers - also on

international product labels.

Prof. Stefan Zimmer, Board Member of

Toothfriendly International, believes in the

co-operation of dentistry and confectionery

industry.

FIRST

TOOTHFRIENDLY

CHOCOLATE ON

THE MARKET

Toothfriendly

Daskalides

The first chocolate products to

make an explicit connection to

healthy teeth were introduced in

September. Belgian Daskalides

is the first chocolatier to roll out

a toothfriendly milk chocolate

bar. The product weighs 45g and

contains a hazelnut filling. It is

sweetened with isomaltulose,

a novel sugar which is safe for

teeth.

For kids teeth

Another Begian chocolatier,

Smet, has created toothfriendly

chocolate figures under the

brand name Hopla.

President

Prof. Bernhard Guggenheim

Executive Director

Dr. Albert Bär

Project Manager, Editor

Kati Leskinen

Germany:

Hedi von Bergh

Switzerland:

Corinne Voisard

Turkey:

Selda Alemdar

The Netherlands:

Lisette De Jong

SCIENTIFIC ADVISORY BOARD:

Prof. Thomas Imfeld

University of Zürich

Prof. Lutz Stösser

University of Jena

Prof. Cor van Loveren

University of Amsterdam

Prof. Elin Giertsen

University of Bergen

WEBSITE:

www.toothfriendly.org

The Happy Tooth is currently the only quality

symbol for confectionery which is based

on a recognized scientific test. This is also

the reason why the Happy Tooth symbol

will most certainly find its way to the list

of accepted claims of the EU Health Claims

Regulation. The new Europe-wide rules redefine

what constitutes legitimate nutrition

and health claims, posing a challenge to the

legitimacy of many commonplace claims

such as “with xylitol” or “anti-cariogenic”.

Like regulators, also dentists would find

life easier if there was a symbol for healthy

eating they can trust. That is why many of us

keep the dietary advice to patients as simple

as possible: when bying sweets, look for the

Happy Tooth logo.

Prof. Stefan Zimmer

University of Witten/Herdecke, Germany

The Happy Tooth

Fact: All

products

with the Happy

Tooth logo are

guaranteed toothfriendly

- they

have undergone a

stringent testing

procedure. Only

non-cariogenic

and non-erosive

foods can be distinguished

with

the Happy Tooth

quality seal.

Toothfriendly chocolate?

Manufac turers of k ids’ chocolate produc ts are getting closer to

crack ing the niche of toothfriendly chocolate.

Consumers’ relationship with chocolate is

often twisted: on one hand they want to

hear the positive message about chocolate’s

healthy antioxidants, but on the other they

are concerned about sugar and calories.

According to Swiss-based bulk chocolate

producer Barry Callebaut, healthier chocolate

alternatives are particularly appealing in

the kids’ segment. A recent survey conducted

by the company among mothers in the

UK showed that 73% would be interested

in buying toothfriendly chocolate for their

children.

Barry Callebaut’s development of toothfriendly

chocolate – which uses a combination

of isomaltulose as well as milk protein

to substitute sucrose and lactose from the

end-product – is one of the first successful

attempts by a major manufacturer to create

a toothfriendly chocolate line based on a

novel sugar.

Isomaltulose is a mildly sweet, non-laxative

carbohydrate which was authorised in

2005 as a novel food in Europe. Being sugar

and not a food additive, it does not require

E-numbers or special labelling as is required

for polyols and intensive sweeteners.

Isomaltulose is a disaccharide and therefore,

in chemical terms, a sugar. Unlike sucrose,

however, isomaltulose is toothfriendly.

“With the advent of a new generation of

toothfriendly sugars, we predict that the

claim sugar-free will lose some of its

attraction on products marketed with dental

benefits”, says Kati Leskinen of Toothfriendly

International. “In future manufacturers may

give preference to label statements which

spell out directly the claimed benefits - such

as “toothfriendly” - and may avoid the term

sugar-free which has often a connotation of

“artificial” and inferior taste.

Chocolate + candy

Swiss confectioner Halter Bonbons

is introducing new hard-boiled candies

with chocolate filling. Launched

in Germany last September, the

novelty is available in a 38g flip-top

box and come in mint-chocolate,

coffee-chocolate and caramel-chocolate

flavours.

2 Toothfriendly News 1/2009


Ricola enters competitive

chewing gum category

NEWS

Odol-med 3

revamped

Fortuin peps its

Wilhelmina mints

Herbalists have a new option in the chewing gum aisle:

Ricola is introducing a range of herbal gums. The company

debuted its novelties in Switzerland last October, and other

key markets are to follow in 2009. Marking the company’s foray into

herbal specialty products, Ricola Gum range currently sports flavours

such as Herbal Mint and Wild Mint.

Adrian Kohler, CEO of Ricola, sees the expansion to gum as a logical

step for the company: “The manufacturing and marketing of Ricola

Gum enables us to broaden our core competence from candy to

gum”.

To distinguish itself from competition, Ricola emphazises the naturally

healthy heritage of its products. “Wellness for mouth and throat

with a mixture of Swiss Alpine 13 herbs” is the key message of the

new gum brand. Another benefit goes for the teeth: Ricola Gum is

accredited as “toothfriendly”.

SportMint extends

from candy to gum

4 Toothfriendly News 1/2009

Mentos expands its

gum range with Pure White

Stevia sees green

light in Switzerland

While EU is still forbidding the use of intense sweetener Stevia, the

Swiss authorities (BAG) have permitted the sales of first Stevia-sweetened

beverage. A Freiburg-based company introduced its Storms One

sports drink in Switzerland last October.

Stevia is an exotic herb that grows in the rain forest in Central and

South America as well as Asia. The taste of Stevia is said to be similar

to honeysuckle – with a peculiar herbal note, claim sceptics. Stevia is

200 times sweeter than sugar, toothfriendly, virtually calorie-free and

“all-natural”. The one drawback was – and remains – the regulative situation:

Stevia is not yet approved for use as a food additive in the two

major markets, EU and United States.

Key confectionery trend:

brand extension from candy to gum

Following the successful rejuvenation of the Mentos Gum, marketers

from all over the world are suddenly looking at established brands and

wondering how to strech them from candy to gum. Well-known candy

brands such as Smint, Ricola and Fisherman’s Friend have now gone

from candy to gum - albeit none yet as successfully as Mentos.

Brand extension is a risky strategy - it may harm the mother brand

either directly by cannibalizing the sales, or indirectly through

image damages. The reasons for the failure of many brand extensions is

basically the same as those that apply to any product launch - the new

product is simply not as distinctive as it should be, or it does not get the

right level of promotional support.

GlaxoSmithKline upgrades its

professional approach with Odolmed3

gum. The revamped image

of the Odol-med3 packaging

represents one of the most medical

attempts to leverage the dental

message of a chewing gum.

Is candy the new gum? Depending on their

shape and size, toothfriendly candies may

stimulate salivary flow as efficiently as

toothfriendly chewing gum.

Sugar-free candy gains market

share worldwide

Sugar-free sweets are set to increase rapidly in popularity over the next

few years, answering a growing market demand for healthier confectionery

products, accoring to new AC Nielsen figures. European countries

in particular are showing strong growth rates in the healthy confectionery

sector and will continue to do so. Sugar-free candy markets are strongest in

Spain and Switzerland, where it counts for 50% of sales. Also France and UK

have shown significant growth rates for sugar-free candies.

Dental benefits are likely to continue boosting the sugar-free candy

sales. It has become a generally accepted fact that chewing gum

stimulates saliva production and that the increased salivary flow

accelerates plaque neutralization and promotes enamel remineralisation.

However, less well known is the fact that the consumption of candies and lollipops

has a similar, or in some cases even bigger stimulating effect on salivary

flow. The beneficial effects that are attributed to toothfriendly chewing gum

may, therefore, also apply for toothfriendly candies.

Smint

Crystal squares

off in Spain

The new Smint range includes Smint

Crystal, a “sandwich candy” novelty

with xylitol-core and isomalt-layers.

Debuted in Spain last August, Smint

Crystal is available in lemon, mint and

forest berries flavours.

Echinaforce

Junior

Swiss anti-flu

remedy goes

toothfrienly:

Echinaforce

Junior is available in a sugar-free alternative

for better oral health.

Fitness

for Teeth

The German sport specialist

Fit For Fun has introduced

the first chewing gum product

under its popular health food

range. The company claims

that its toothfriendly

gum can help reduce

caries.


Xylitol in caries prevention:

is it a magic bullet?

The European Food Safety Authority has approved a

health claim that 100% x ylitol-sweetened chewing gum

reduces the risk of tooth decay. While it ’s generally

recognized that x ylitol is an excellent, non- cariogenic

alternative to sucrose, scientists remain sceptical about

x ylitol’s therapeutic effec t on teeth. Three dental pro -

fessionals take a critical look at how the consumption

of x ylitol may - or may not - benefit oral health.

Prof. Bernhard Guggenheim,

University of Zurich.

There is a consensus that the use of

polyols may have contributed to the

decline of dental caries in many industrialized

countries. As polyols are not

fermented by the oral bacteria, they

do not promote caries. In addition, the

enhancement of salivary flow when eating

chewing gum, toffee, hard candies

or similar confectionery sweetened with

polyols, will favourably affect the remin

/ demin balance of the tooth surface.

Xylitol is often referred to as a superior

polyol due to an alleged anti-cariogenic

effect. However, comparative clinical

studies have demonstrated that there

is no sufficient evidence to support a

superiority of xylitol.

Neither xylitol nor any other polyol

has been shown to have an anti-caries

effect. The caries reductions which were

observed in studies can rather be ascribed

to a reduced frequency of sugar

exposure or saliva stimulation.

Prof. Vita Machiulskiene,

University of Kaunas, Lithuania.

All sugar alcohols have proven to be

hypo- or non-acidogenic in in-vitro tests.

Those findings have stimulated intensive

research on their possible caries preventive

effect in clinical conditions.

Xylitol has often been claimed to possess

anti-caries properties, due to its

anti-microbial potential. However, from

a number of clinical studies using different

treatment protocols, there is no

sufficient evidence to support neither

the superiority of xylitol, nor the direct

therapeutic effect of any polyols. In fact,

the caries-preventive effect of toothfriendly

chewing gums may be related

to the chewing process itself rather than

any added “active” ingredients.

This conclusion is in agreement with the

reports of the Scientific Committee on

Medicinal Products and Medical Devices

of the EU Commission.

Prof. Lutz Stösser,

University of Jena, Germany.

Under laboratory conditions, some differences

in the fermentability of polyol

sugar substitutes by micro organism of

the dental plaque may be observed. For

example, xylitol is not converted to organic

acids to any significant extent and

may even exert some inhibitory effects

on certain micro-organisms.

Sorbitol, on the other hand, may be fermented

slowly over several hours. However,

such differences have no practical

consequences as shown by comparative

studies with measurement of plaque

pH in human volunteers. Under real life

conditions, the contact time between

ingested polyols and teeth is too short

to allow for any relevant acid formulation

or for anti-plaque effects. In view

of these findings and the absence of

different caries incidence in comparative

human studies with xylitol and sorbitol,

there is no evidence of an outstanding

preventive effect of xylitol in comparision

with other polyols.

EFSA says “NO” to anti-caries

claims for xylitol candies

While the European Food Safety Authority

(EFSA) has approved a health

claim that xylitol-sweetened chewing

gum reduces the risk of tooth decay, it has rejected

the same claim for pastilles. The claim was rejected

based on “significant weaknesses” in the research

presented to substantiate the claimed effect. Two

of the three studies presented on the effect of xylitol-sweetened

pastilles were discounted on the

grounds that “potential confounders” such as diet

and concurrent dental health treatments had not

been reported, while the third study failed to show

a difference in the incidence of caries between the

study’s subjects and the control group. The “toothfriendly”

health claim, however, can continue to be

used on pastilles which are demonstrably non-cariogenic

and non-erosive.

EU: the “toothfriendly” claim remains

The “toothfriendly” claim and the “Happy Tooth” trademark which may be regarded

as implicit health claim are so-called structure/function claims. While

new structure/function claims must pass the same authorization procedure

as disease risk reduction claims and children’s claims, existing structure/function claims

may continue to be made, provided that they have been submitted by the EU Commission

to EFSA for an evaluation. As the “toothfriendly” claim has been submitted to

EFSA it may, therefore, continue to be made.

HEALTH CLAIMS

EFSA has rejec ted an “anti- caries” claim for x ylitol-sweetened candies, but the “toothfriendly ”

claim may continue to be used. On what grounds?

FDI World Dental Federation Policy Statement: “ The anticariogenic effect of polyols

has yet to be supported by evidence-based data. However, the enhancement of

salivary flow may have a caries-preventative effect.”

Toothfriendly International: “ Whether the product contains any so-called “active”

ingredients – e.g. xylitol – is much less important than the fact that the recommended

product is guaranteed toothfriendly. The essence of all dental dietary advice is to

cut down the frequency of sugar consumption.”

In addition, trademarks which have the effect of a health claim and which existed

before 1 January 2005, such as the “Happy Tooth” logo, will come in the scope of

the Regulation by 19 January 2022 only (cf. Article 28(2) of the Regulation). Therefore,

the use of the Happy Tooth logo is secured for more than a decade. However, such

trademarks must be accompanied by an explanatory health claim which complies with

the provisions of the Regulation (cf. Article 1(3) of the Regulation). In other words, the

“Happy Tooth” should always appear in association with the term “toothfriendly” (or

an equivalent term) on the label and in the advertising of foods.

Food manufacturers must be careful in the use of health claims. Any caries risk

reduction claim for xylitol sweetened confectionery is, for example, illegal at

this time. In contrast, the use of the “Happy Tooth” trademark and the adjoining

explanatory term “toothfriendly” have an established legal basis and may continue

to be made throughout the EU.

Pictorial health claims: The “Happy Tooth”

should always appear in association with the term

“toothfriendly” (or an equivalent term) on the

label and in the advertising of foods.

6 Toothfriendly News 1/2009 Toothfriendly News 1/2009 7


Sugar-f ree vs.

To o t h f r i e n d l y ?

Dr. Alber t Bär takes a look at possibilities to create toothfriendly

sweets with two new non- cariogenic sugars.

Consumers’ relationship with “sugar-free”

sweets is schizophrenic: on one hand they

want to hear the positive message about

healthy teeth, but on the other they are

concerned about lack of taste and “artificial”

ingredients.

In certain product categories “sugar-free”

creates negative associations - what should

a consumer make of sugar-free caramels

when he knows that caramel, by definition,

is made from sugar? Sugar-free chocolate

may also evoke an ambivalent reaction since

chocolate is perceived as “natural” food

which contains sugar, not sweeteners.

With the EU authorization of two new sugars,

isomaltulose and tagatose, the confectionery

industry now has the possibility to

create chocolate, caramels and other sweets

which obviously are not sugar-free, yet provide

the same toothfriendly benefit.

Since isomaltulose and tagatose are foods,

not food additives, no special labelling

requirements are associated with the use of

these sweet ingredients. Only if one serving

of a product contained more than 15 g tagatose,

a statement about potential laxative effects

is required. Isomaltulose, on the other

hand, has a high intestinal tolerance and is,

from this perspective, ideally suited for the

formulation of toothfriendly confectionery

which is positioned for children and may be

consumed in relatively large amounts (e.g.

chocolate, gummy bears).

With regard to food labelling, products containing

tagatose and isomaltulose raise an

interesting aspect. Since both ingredients

are sugars, confectionery made with tagatose

or isomaltulose will not qualify for a

“sugar-free” claim. Yet, despite the presence

of these sugars, the confectionery may be

“toothfriendly”. In addition, tagatose based

products may be “energy reduced” (“light”)

8 Toothfriendly News 1/2009

and “suitable for use in a diabetic diet”,

much like the corresponding polyol-based,

sugar-free products.

Toothfriendly,

yet not “sugar-free”

It follows that, with the introduction of

these two novel sugars, the value of the

“sugar-free” claim becomes more and more

questionable. Already now, there are products

on the market which are “sugar-free”

but which – counter to consumer expectations

– are either not toothfriendly, or not

energy-reduced or not suitable for diabetics.

With the availability of tagatose and

isomaltulose, it will be possible to formulate

products which are not sugar-free yet

toothfriendly and/or energy reduced and/or

suitable for diabetics.

The delimitation between “sugar-containing”

and “sugar-free” does, therefore,

no longer coincide with the presence or

absence of certain nutritional/physiological

benefits. This may make the value of the

“sugar-free” claim more and more obsolete

and may motivate confectionery manufacturers

to give in future preference to label

statements, such as “toothfriendly”, which

spell out directly the claimed nutritional

benefits.

Sugar-free? The claim “sugar-free” does not automatically

mean that a product is safe for teeth.

Sugar-free foods with high quantities of acid can

attack dental enamel and cause erosion. They also

may contain cariogenic ingredients other than

sucrose, such as starch or oligosaccharides.

Sugar-free = toothfriendly?

Toothfriendly sugars?

“ Tagatose and isomaltulose

are striking examples of

new generation sugars.

They support the argument

that nutritional profiles

should be about nutritional

properties, not about

chemical classification.”

Toothfriendly? A product is toothfriendly

if it is neither cariogenic nor erosive. These

“toothfriendly” properties are determined by a

standardized in vivo plaque pH-telemetry test

conducted by independent University Dental

Institutes.

Picture courtesy of BENEO-Palatinit

First toothfriendly

ice tea on the market

Bischofszell’s new ice tea receives “Happy Tooth” quality seal.

New isomaltulose-based ice tea has been scientifically tested

at the University of Zurich and is guaranteed safe for teeth.

Swiss beverage manufacturer Bischofszell

receives the “Happy Tooth” endorsement

from the dental experts of the Toothfriendly

International organization for its new ice

tea. The drink has undergone a stringent

testing procedure.

Scientific pH-tests at the University Dental

Institute of Zurich demonstrated that

Bischofszell’s new ice tea has no risk for

caries as it does not depress the plaque-pH

below the critical level of 5.7. When the acid

concentration falls below this threshold,

teeth can be damaged. Equally important,

the ice tea is non-erosive to the teeth.

Bischofzell’s ice tea is, therefore, the first soft

drink to fulfill the criteria for the toothfriendly

claim. Accordingly it has been granted the

recognized ‘Happy Tooth’ quality seal.

“Dentists welcome the first toothfriendly

ice tea”, says Dr. Albert Bär of Toothfriendly

International. “A non-erosive soft drink is a

real innovation.”

Dr. Bär points out that until now, all

attempts to develop toothfriendly

beverages have failed - due to high

acidity. Acids which are commonly used

in soft drinks to improve taste have

a demineralizing effect on the tooth

surface which may develop to dental

erosion. Even diet soft drinks contain

high amounts of food acids, despite

being sugar-free.

Sweetened with

isomaltulose

Bischofszell’s ice tea is sweetened with a

novel disaccharide called isomaltulose.

Isomaltulose is a natural constituent of

honey and sugar cane and has a very

natural sweet taste.

Due to its chemical structure, isomaltulose

is classified as “sugar”. Unlike

sucrose, however, isomaltulose is not

What is isomaltulose?

Isomaltulose is beginning to appear in many

functional products, including chocolate. It is

one of the few sweeteners that can talk about

being toothfriendly yet “as natural-tasting as sugar”

– both benefits which are powerfully linked in consumers’

minds. Isomaltulose is a disaccharide and

therefore in chemical terms and for the purpose of

nutritional labelling a sugar. Unlike sucrose, however,

isomaltulose is not cariogenic. Furthermore,

due to its slow release in the gastrointestinal tract,

isomaltulose also produces more balanced and longer-lasting

energy, has a low glycemic index and

promotes fat burning. It does not have any laxative

side effects. Isomaltulose is currently sold by Beneo-

Palatinit, Cargill and Gadot Biochemical Industries.

cariogenic. Furthermore, it does not have

any laxative side effects.

Bischofszell sees potential for toothfriendly

drinks especially in the children’s segment.

“We are worldwide the first manufacturer

to offer a toothfriendly soft drink for which

clinical studies have been conducted and for

which dentists’ endorsement is obtained,”

explains Bischofzell’s Category Manager,

Arnold Graf.

Toothfriendly News 1/2009 9


B I TS & P I E C E S

Roquette hosts polyol

congress in China

Erythritol officially recognized as

zero-calorie sweetener

German airports go

Toothfriendly

The German Toothfriendly team ran a

successful sampling campaign at major German

airports in Summer 2008. The team of

Aktion zahnfreundlich e.V. distributed 1000

kg of Rheila Konsul, 25.000 samples of Mentos

Gum, 50.000 Smint sachets and 30 kg of

Putzi chewing gum. Read more about the

promotion at: www.zahnmaennchen.de

The Toothfriendly outdoor

campaign in November 2008

in Istanbul, Turkey.

Toothfriendly pacifier obtains

dentists’ approval in Germany

German pacifier manufacturer Novatex

has developed the first pacifier with no

known detrimental effect on teeth and

jaw development. The pacifier named as

“Dentistar” has been granted the recognized

‘Happy Tooth’ quality seal from the

dental experts of Toothfriendly International.

A comparative study with 129 newborn

children conducted at the Heinrich

Heine University of Düsseldorf shows that

Dentistar may prevent the occurrence

of anterior open bites and may lead to a

higher incidence of normal occlusion.

Swiss kids’ groups ban

unhealthy snacks

o

ver

200 kids playgroups in Switzerland have

been certified as “toothfriendly”. The certification

recognizes playgroups and other

communities that commit to full compliance with

healthy snacking and take steps to promote tooth

brushing and other oral health habits. The program

currently recognizes 215 proven commitments to ban

unhealthy snacks from playgroups and kindergartens,

reaching over 10.000 children and their parents

in Switzerland. Read more about the campaign at:

www.zahnfreundlich.ch

In comparison to conventional

pacifiers, Dentistar has a special flat

design which helps prevent dental

misalignments. The pacifier has a

unique spoon-like shape which leaves

more space for the natural jaw development

than any conventional pacifier

on the market.

The rubber neck of the pacifier is

thin and shaped according to a child’s

natural bite. This special design allows

the front teeth to develop without

any significant misalignments. See

more at: www.baby-nova.de

Maltitol, sorbitol, xylitol and

all other polyols were on the

agenda at Roquette’s seminar

on “Polyols and Oral Health”. The workshop

was visited by key Chinese decision-makers in

the field of dentistry. The seminar took place

on October 13 in Tianjin and was reportedly

the first scientific “all-polyol” seminar targeted

to Chinese dental professionals.

“China is on the verge of creating a

criteria for oral health products, including

sugar-free chewing gum. We

saw this as a chance to inform the dentists and

key decision-makers about the benefits of all

polyols”, says Damien-Pierre Lesot of Roquette

China. “In China, xylitol is often referred to

as a superior polyol due to an alleged anticariogenic

effect. However, the consensus of

key opinion leaders in the field of dentistry is

that all polyols are equally beneficial for oral

health”, says Lesot.

Since 31 October 2008 the European Union has officially recognized

erythritol as zero calorie sweetener - the only polyol that contributes 0

calories to the final food formulations. Until now the energy conversion

value of erythritol within the EU was the same as all other polyols, 2.4 kCal/g.

As a consequence the EU now aligns with countries elsewhere in the world that

have approved erythritol for use in food, almost all of which also recognise its

zero-calorie status. Besides its zero calorie claim, erythritol boasts some other

interesting benefits. It has a superior intestinal tolerance compared to other

polyols, and has the capacity to mask unplesant tastes. Furthermore, erythritol

does not contribute to tooth decay and is accredited as “toothfriendly” by the

dental experts of Toothfriendly International.

ISOMALT fit for

functional candies

BENEO-Palatinit predicts growing demands

for ‘next generation’ candy,

confectionery with additional health

benefits for physical and mental wellbeing.

Studies in Germany have shown that consumers

are increasingly looking for more health

benefits in sugar-free candies, and existing

concepts like enhanced vitamins in candies are

being expanded. According to BENEO-Palatinit,

consumer blind tests have shown that candies

with isomalt are often considered “more fruity”

and the majority of the testers even preferred

the sugar-free Isomalt candy over the sugar version.

Isomalt is derived from a pure beet sugar

and therefore has a mild, sugar-like sweetness

and taste, but with more scope for flavour development.

Sabine Wetzel, Market Research Manager, BENEO-Palatinit said: “According

to international research consultants at Reuters Business Insights,

trends relating to wellness will continue to grow, namely relaxation,

energy and beauty. At BENEO-Palatinit, we believe these will also apply to the

candy market, prompting the creation of what we are calling ‘next generation’

candy with values such as improved mental performance or digestive health.

Even beauty benefits like a pleasing scent can be delivered via candy in the

future. And of course, a candy which is positioned in the health and wellness

segment will always need to be sugar-free“.

10 Toothfriendly News 1/2009

Toothfriendly News 1/2009 11


Air Freeze, Amita Fun, Balmelos, Bentasil, Berübi, Bion Junior, Bobby’s, Bonherba, Bubblicious, Bubbaloo, Candida, Captain’s Life, Centrum

Junior, Clorets, Coop, Cremosa, Daskalides, Dentabs, Denti-Q, Dentyne, Dew Dew, Dol’s, Dr. Watson’s, Dr. Hillers, Echinaforce, ELMA, Extra

Starka, Falim, Fikra, First, Fit for Fun, Frisk, Fruittella, Fruity Fresh, Fisherman’s Friend, Glean, Grether’s Pastilles, Halls, Halter, Hamigaki Herblast,

Homeofresh, Hopla, Hustagil, Hustenchen, Jet Gum, Jetties, Jils, JHP, Jola, Juanola, Kungen av Danmark, Larry’s, Leonsnella, Liquorizia,

Licorette, Läkerol, Marks & Spencer, Mentadent, Mentos, Muchiba, M-budget, Nattermann, Nazar, Nemukesukkiri, Odol-Med-3, Pacific, Pectoral,

Protecto, Putzi, Rheila Konsul, Ricola, Sallos, Sassy, Sionon, Skai, SportMint, Smint, Star Dents, Stimorol, Sula, Superfruit, Teicalo, Tetasep,

Trident, Van Melle, Vitalp, V6, Xylix100, Xylipep, Zones

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