Boxoffice-June.01.1957

.
Story
I
l^T^s
pcoUiAe ynauM^
Brainstorming for ideas at the Womctco Circuit, Miami A technique
of the advertising world is utilized by management to obtain
new ideas for better operation of the circuit .
on poge 19.
\n Showmandiser Section:
THE
DRIVE-IN
REPORT' . . . Firsf oi
Four Installments
NATIONAL EXECUTIVE EDIT ION

BING
WITH A

BANG!
Sometimes he sings and he's always charming, but
this time Bing's going to set the movie world on
fire with an explosive, nerve-tense drama. It's a new
FIRST for him and the power and heart-appeal of
it
will be memorable.
INGER STEVENS
•
M-G-M presents A SOL C. SIEGEL PRODUCTION
Starring
BING CROSBY
MAN ON FIRE
Co-Storring
MARY FICKETT E.G.MARSHALL
•
w,th MALCOLM BRODRICK
• RICHARD EASTHAM
Screen Play by RANALD MacDOUGALL
BoMd on a StOfy by MAlViN WAID ond JACK JACOBS
Directed by RANALD MacDOUGALL

The Motion Picture That Crosses A New ^
Boufidari/ In Screen Entertainment
Cinemascope
_rr-

.
.Monaging
..i '! ;
: :
;
_'
i j
H
Tic^e o^tAe //I&tion ricl(4y1^^ /m:i(/At^/
THE NATIONAL FILM WEEKLY
BEN ShlLYEN
Published In Nine Scclional Editions
Editor-in-Chief and Publisi^ier
DONALD M. MERSEREAU Associate
Publisher & General Manager
NATHAN COHEN. .Executive Editor
JESSE 5HLYEN Editor
.
HUGH FRAZE Field Editor
AL STEEN Eastern Editor
IVAN SPEAR Western Editor
I. L. THATCHER. .Equipment Editor
MORRIS SCHLOZMAN Business Mgr
Published Every Saturdoy by
ASSOCIATED PUBLICATIONS
Publication Offices: S-'.". Viii Itnint lilvil .
Telpphone .\N(lmer 3-3042.
Western Offices: Editorial and Mlm Advoi
lUini:—filOl IMlv«oni1 Kliil . llnllyu,.,.
eluded
HI
'.^
Atlani.i Ml \^^
I
Albany s .1 i ii'. : i \.
Baltimore: fiiHiri;.- Brravninc. Stiiiil.-) ill. i
BlrminBliam: Eddie Badcer. Tlip Nru..
Boston: Frances HardinE. Htl 2 1141
Charlotte: Annie Mae Williams. Bl> 2 1254
rinclnnati: IJllian Uuariis. 1746 Carrahcn
aeteUnd: Elsie Um*. Falrraoiint l-004(;
Columbus: FVed Oestreicher. 646 Rhoadcs
Place.
Dallas: Bill Barker. 423 Nimltj St..
WH 21!)r>S.
Denver: Jack Rose. 1645 Lafayette St
Des Moines: I!u« Sehocb. Reeister-Tribiine.
Detroit: II. K. Reves. Foj Theatre Bids
Hartford: Allen M. Widem. CH 9-S211
Indianapolis; Corbin Patrick. The Star.
Jack.sonvHle: Robert Cornwell, San Marco
Theatre.
Memphis: Null Adiuns. 7I>" Sprinc SI.
Miami: Kitty Ilarvtood. 66 S. Hibiscus.
Milwaukee: Wm. Nichol, 2251 S. Layton
Blvd.
City: Joyce Outhler. 1744 NW
17lh St.
Omaha: Irving Baker. »1I N. 51st St
Philadelphia: Norman Shison. 5363 Berk.
Pittsburgh: R. F. Klingensmllh. 516 Jeannette.
Wiikinsbiiri!. CHurcblll 1-2809.
Portland. Ore. : Arnold Marks. Journal.
St. Louis: Dave Barrett, 5149 Rosa.
Salt Uke City: H. Pearson. Dcseret News
San Antonio: I,e.s Ketner. 230 San Pedro
San F'rancisco: Qill LIpman. 287-2Slli
Ave. SKyllne 1-4355: Advertlsinc;
Jerry No«eli, Howard Bldf.. liT 6-2522
In
Canaila
Montrcii: Room 314. 635 Belmont St .
Jules
Larochclie.
81. John: 43 Waterloo. Sam Babb.
Toronto: 1675 BayTie* .\ve., Willoudalc.
Ont . W ffladlsh.
VimvHner: L>t1c Theatre BldK.. Jack I>rn>
Winnlpen: Rirney Brooker. l.'>7 Ruiwrt.
Member Audit Bureau of Circulations
Bitered as Second Class matter at Po^l
Office. Kansas Oty. Mo. Sectional Edition.
J300 per ye.ir: National Edition. $7.50.
JUNE 1
Vol. 71
,
19 5 7
/iiK i.NDisnas i.,iij;-[.,iuiiM^ i.usiiicss-building
campaign program is under way!
With a total of .|37.S,00{1 thus far appropriated
1(1 launch the initial steps in what is hoped will
lie a conlinuing program, the plan is off the
ground and commiltees are at work to get it moving
and keep it going.
Incor|)orated into llie plan ate pic\ioiisl\ ii^cd
and successful promotions, such as the Academy
Awards Sweepstakes and the Audience Awards
I'oll. New ideas provide for the testing of a promotion
to be called "Operation Moviegoing" in
Denver; celebration of "The Golden Jubilee of
Motion Pictures," dating from the first production
made in Hollywood; new product trailers;
change in advertising hilling requiremenls
to
afford belter use of newspaper and other advertising
for selling individual pictures; visits
I>>
key industry figures lo editors and publishers
to improve press relations and obtain better cooperation;
and utilization of research findings
looking toward betterment of public relations and
better serving ]iatrons. thereby increasing jiatronage.
In addition, theic will be personalit\ tours
,md a shoit subject will be produced to tell
audiences of the importance of theatres mikI ihr
industry to their communitv.
As was reported last ucck. (lisliiliiilidti and
exhibition will share etpialh the pin\isi.,n of
$27o,000 of the initial fund. e.\hil)itors' contributions
to be obtained through the Council of
Motion Picture Organizations. Additional monies
required will also lie obtained ]iit in individual effort at the local
li\il III raii\ forward the activities generated
on a liioad national front. Needless to say, it is
through each exhibitor's own effoits to tie his
theatre into the general mo\cinent that he will
derive direct and, possibly, immediate benefit.
Thus, he will begin to sec tangible results at his
boxoffice long before the cumulative results
begin to show.
There has been much talk recentlv of llic
need for preselling individual pictures. But
equallv vital is the need to create the desire on
the part of the public lo (;0 TO THE THKATHK
—to sell the institution of the motion i)icture.
Tliat's a responsibility that rests largely with
exhibitors, but until now its values have been
greatly underrated. As the theatre is the focal
point of contact with the public, it is patent that
the greater the number of thealres participating
in this cam|)aign and the stronger and firmer
these points of coiilacl. tiic better and bigger will
be the pavoff.
Kvcrv pail of ll,c iniluMrv and evcrv i„-
• lividnal conncclcd uilh it slioiihl do the utmost
to im|)rove and cement public relations. In
this effort, as in so many others in which the
industry has engaged, the objective can be attained
only through teamwork. Here, again, is
a case of "one for all and all for one." Here.
again, is a case wheie an external task can be
* *
Fine Product Prospect
h looks like the biggest summer in the histoi>
of the industry. Maybe, even, the biggest threemonth
period ever. Every company is putting
its best foot forward and the release schedule
for June. July and August is loaded with top
bracket product. At this writing, 24 falling into
that classification are set—two for each of the
next 12 weeks. That augurs well, not only for the
summer, but also for the fall and early winter
months, when these features get into the subsequent
runs. That should make a lot of |)eople.
both in and out of the industrv. hajijiv.
kJL^ /%yLul^t^

INDUSTRY'S GOLDEN JUBILEE
GETS A SENDOFF IN NEW YORK
Hollywood Super Salesman
For U. S., Johnston Tells
Sales Executives Club
NEW YORK — The industry's
Golden
Jubilee celebration was launched this week.
In the first of a series of countrywide celebrations,
Ei-ic Johnston, president of the
Motion Picture Ass'n of America, took the
lead in the campaign to sell more movies to
more Americans. He was the principal
speaker at a luncheon of the Sales Executives
Club at the Hotel Roosevelt Tuesday
(28), with industry top executives turning
out en masse.
Speaking befoi-e sales executives, Johnston
took the theme of motion pictures as a
"traveling salesman" for America.
The Hollj'wood-made picture, he declared,
is the great stimulator of mass production—
the assembly line—both at home and overseas.
"And," he added, "the Hollywood film is
the pioneering and tireless agent for American
Democracy and the fruits of Democracy
throughout the world."
The event was the first in the industry's
new business-building program designed to
attract more patrons to the motion picture
theatres. The Sales Executives Club had invited
all members of the industry and allied
groups. The event noted the production of
the finst Hollywood film by Col. William
Selig and a local impoverished hypnotist.
"Hollywood," Johnston declared, "has sold
mightily and still does becau.se of its indirection,
because of its lack of selling intent.
Hollywood simply portrayed the identifiable
American family using the newest devices of
our developing industries. It portrayed this
family as people, not as 'consumers,' as
Theatre Role in Family
And in Community
"I don't think you can over-emphasize
the importance of the motion picture
theatre—as the center of family entertainment
and as the magnetizing force
for trade and growth. The local theatres
have sustained neighboring merchants
because they attract the audience
out of the home. Those who come
out for the show will stay out to shop.
What's more, they'll be in a mood for
shopping.
"The lights on the theatre marquees
have kept on . . and keep on . . . the
.
lights of restaurants, drug stores and
merchant outlets on Broadways and Main
Streets all over the country. The theatre
sells the community and what the
community has to sell."
—Eric Johnston
people using and enjoying products in their
natural settings. In a unique and effective
way. the movies cheerfully announced: 'America,
come and get it.' "
Johnston went on to relate how Hollywood
had created a demand for an endless list
of commodities such as .sewing machines,
refrigerators, the pop-up toaster and "sleek
porcelain bathtubs instead of the lion-clawed
monstrosities of B.C.B.D.—before Cecil B.
DeMille—because people wanted sleek bathtubs
and the bathtub industry was eager to
accommodate them." It influenced home
construction and sent women to the beauty
parlors.
In conclusion, Johnston called Hollywood
"America's master salesman" because it
"sells three concepts in which we deeply believe
and in which men everywhere devoutly
wish to believe." He gave them as
follows:
"Hollywood sells the concept that man is
an individual, not a mass.
"Hollywood sells the concept that man can
be and is meant to be free.
"Hollywood sells the concept that man can
remake his society as he wishes it to be.
"In our own country," he said, "these concepts
are respected but somewhat dated—the
date, after all, goes back to our American
revolution!
"They have been part of our national
fabric for almost two centuries, so long that
we scarcely notice them any more. Because
they are common to Americans, they are
also common to Hollywood movies. As Hollywood
successfully sells American production,
it also successfully sells the concepts of our
democracy—without deliberate intent, without
an effort to sell anybody anything.
"But these ancient concepts of ours—as
reflected in our movies—are neither ancient
nor commonplace elsewhere in the
world. In Africa, in Asia, in many parts of
the globe, they are as exciting, novel and
challenging as the Bill of Rights was to our
ancestors back in 1789.
"And the way we shaped our American
society, made it provide abundance for us
all. is no less exciting and novel and challenging
elsewhere.
"In such moments as these, I believe,
Hollywood has made a lasting impression.
It has shown that man can telescope his traditional
slow growth from feudalism to free
society. It has shown the new nations of
the world, now engaged in
(Continued on page 10)
a titanic struggle
Eric Johnston, as he addressed the Sales Executives Club this
week. Industry leaders on the dais included: Claude F. Lee, toastmaster;
Charles W. Alicoate, Barney Balaban, Robert S. Benjamin,
Constance Bennett, Theodore R, Black, Benjamin M. Cohn, Leonard
Coulter, Robert W. Coyne. Jay Emanuel, S. H. Fabian, Leopold
Friedman, Morey Goldstein, .•Xndy Griffith, Roy Haines, Earle W.
Hammons, William J. Heineman, John W. Hubbell, Lacy Kastner,
Harold Klein. Arthur B. Krim, Mrs. Chick Lewis, .\rthur M. Loew,
Frank J. A. McCarthy. Benjamin Melniker. Burgess Meredith, Dina
Merrill, W. C. Michel, \. Montague, Edward Morey. John J. O'Connor,
Martin Quigley, Paul J. Quinn, Charles M. Reagan, Lea Remick,
Elmer C. Rhoden, Norton V. Ritchey. A. Schneider, Sol A. Schwartz,
Martha Scott, Ben Shiyen and Solomon M. Strausberg.
Also on the dais was John W. Hubbell, president of the club.
BOXOFFICE :: June 1. 1957

Wurn
CINemaScoPE
COLOR by DE LUXE
a motion picture destined
for a permanent place among
the memorable and lasting achievements
of the screen..

in the tradition of
how green was
the g raf^es of wrdth
'lemaii's agreerrient
the producer
D/=^RPYL FZ/qNUCK.
the only three-time winner of both the Academy
Award and the Thalberg Memorial Award!
the director
ROBERT RSDSSEN
the man who made "Alexander the Great" and
Academy Award winner"AII the King's Men"!
the screenplay by
ALFRED HFiYES
from the great best-seller by Alec Waugh
the stars
Uames
Ilk,
Uoan
MF)SON FONTFi/NE
the place is
THE WEST /ND/ES
where the sun hides many things

my valley/
/pinky/
/all about
th delivers
D/^RPYL frZQNUCKB
f^
.Scope
Dorothy doon Michael
DfiNDRlDGE COLLINS RENN/E
vith DIANA WYNYARD . JOHN WILLIAMS • STEPHEN BOYD • BASIL SYDNEY . PATRICIA OWEN
and co-starring
Horn/ BELr-}FQNTE
OS BOYEUf^
RFIFASFD BY 20th CENTUR

• member
! ice
''slLsing.
'
1 .May
'PuUe ^e^it^
Eric Johnston to Explain
His Comments on Toll TV
MPAA president .say.s he will hold press
conference and amplify Hollywcjod ,-talenient
that sul)scri|)tion television could pi'ove
helpful to ev'erybody"; TOA, a vikoious opponent
(it the system, has asked tor clarificaiioii.
Industry's Radio Campaign
Opens June 17 in 2 Cities
MPAA advertising-publicity directors comniittee
and COMPO agree tliat "operation
moviegoing" phase of business-building prot^ram
should start soon and run eight weeks;
to select sites in a week; $5,000 earmarked
COMPO Ad Relates Favorable
Comment on U.S. Pictures
No, 77 in Editor & Publisher series quotes
entertainment column in Our Sunday Visitor,
Huntington, Ind,. Roman Catholic newspaper,
as noting that lew films have proved morally
objectionable in last six .years.
*
Business-Building Program
Financing Decision Neors
A. Montague, chairman of MPAA distribution
committee, to suggest to B-nest Stellings,
TOA president, a modification of latter's
plan; Montague .seeks to avoid intricate bookkeeping
resulting from small collection.s.
*
Trailer Negative Reaches
Rogers Hospital Offices
Will Rogers Memorial Hospital and Research
Laboratories headquarters in New York
receives negative of trailer to be used in the
Audience Collections drive to open August
7: Buddy Adler was producer and Deborah
Richard P. Brandt Heads
Two Trans-Lux Units
Elected pre.^ident of Trans-Lux Theatres
Cnrp. and Trans-Lux Pictures Corp.; has been
of the Trans-Lux organization
1950, supervising all facets of the com-
'.'iiy's
television and motion picture divisions.
*
MGM Opens Third Luxury
Drive-In in Australia
The Metro Twin Drive-In in suburban
cijvio'i ..1 Mciboiu-ne with a capacity of
24; is the 15th of the
nf drive-ins and hard tops
iOM's over.seas circuit.
RCA Appoints A. C. Lindquist
To Newly Created Position
Ciip.icjty at RCA Commercial Electronics
Pr.,dui I
p! ' '
.il '
,1 ::s ijc as manager of the di.stj-ibuted
theatre and industri-
tment.
TOA Asks for an Easing
Of SBA Loan Provisions
NEW YORK—A 14-point
recommendation
for the revision of the general policies of the
Small Bu.siness Administration will be submitted
on Monday (3i by Philip Harling
on behalf of Theatre Owners of America. The
memorandum will be given to the Sub-Committee
on Small Business and the Committee
on Banking and Currency of the U. S. Senate.
Harling. in his prepared statement to the
committees, points out that one of the most
important needs of the theatre today is to
obtain public or private mortgage financing
and refinancing. All the lending institutions
have, for the last six years, closed their doors
to theatre owners, he states.
Under present SEA rules, there are two
types of loans, but neither type contemplates
a regular long term mortgage loan, Harling
says,
Harling attacks a provision which he says is
•repugnant" to a prospective borrower, and
that is the necessity of first having to go to
a lending institution, get turned down and
then obtain a letter to the effect that he has
been turned down which is then annexed to
his loan application to the SBA. This requirement,
Harling says, raises a negative
presumption that the prospective borrower
is insolvent, that his credit is not sound, that
he cannot efficiently run his business and
perhaps his character and reputation are
subject to question.
Also, he contends, the "onerous collateral
requirements and the complicated and voluminous
data that must be obtained before the
application can be considered is sufficient
cause for abandonment of any attempt to
put an application through the SBA, Only
two small theatre applications have been approved
to date,"
The legislative recommendations to Congress
are similar to those recommended to the
SBA several months ago, and which were
turned down by that agency.
Continue Blind Checking
In Oklahoma Two Years
OKLAHOMA CITY—Blind checking of
theatres can continue in Oklahoma for at
least two years. That became a certainty
when an antichecking bill died in committee
in the House after obtaining Senate approval.
The legislature adjourned Tuesday (28) sine
die. It will not meet again for two years.
The distribution victory followed defeats
in the legislatures of Texas and Arkansas
where exhibitors obtained the passage of
antiblind checking In this the
bills. state,
Senate bill did not have unanimous exhibitor
backing, but was reported to have been
favored by United Theatre Owners of Oklahoma,
an affiliate of National Allied.
The measure was similar to those in Texas
and Arkansas except that it provided that a
checker need identify himself only to a circuit
executive, not individual theatre managers,
if the circuit operated six or more
theatres. It also provided that violations
would be misdemeanors, punishable on conviction
by fines ranging from $25 to $100 and
30 days in jail.
Industry Must Make
Changes to Survive'
NASHVILLE — The motion picture industry
to survive must change its way of
doing business, George Kerasotes told the annual
m.eeting of the Tennessee Theatre Owners
here Tuesday i28i. Kerasotes. chairman
of the executive committee of TOA. declared
that "our trouble stems from the fact that
we have preferred to adapt ourselves to
reality rather than to change it."
He said the greatest single factor competing
for the leisure time of the people is the
televising of pictures. Using Peoria. 111., as
an example, Kerasotes said 56 features a
week were being shown on the two TV stations
there. He discounted the theory that
pictures on TV created new audiences. When
will they have time to see more rriovies, he
asked. The public "will get groggy from the
stigmatism of the TV set and will seek other
avenues of entertainment than the theatre,"
Consolidation of all segments of the industry
into a unified advertising program is
one solution to bad business, he said.
With the advent of television, radio went
into a tailspin for a while, but by an aggressive
reorganization of its business, with
new gimmicks and a switch from programs
that were too similar to television, the medium
weaned back many of its lost customers.
Radio has met the challenge and turned the
tide. Our industry can and must do the
same, he concluded.
Golden Jubilee
(Continued from page 6)
for economic freedom, that there is a basis
for hope—a basis for energy, industry and
faith."
John W. Hubbell, president-elect of the
club, presented Johnston with its "applause
award." a medallion for desk use, remarking
that he had proved himself a fine representative
and salesman of the industry. It
was generally agreed that his speech was
one of his best.
Each major company had at least one
table and the grand ballroom was full. In
the lobby adjoining it there were colorful
and effective exhibits, some with live models.
Most of them ballyhooed pictures, but there
were also exhibits of equipment, transportation
and an electric organ. The consen.sus of
members of the industry attending the luncheon
was that it was a fine "first" in the projected
series of Golden Jubilee events to be
staged in major cities.
U-I Plans Billboard Campaign
NEW YORK— Universal-International
will
use billboards in 800 communities covering
67 major markets to promote "Night Passage,"
according to David A. Lipton, vicepresident.
Use of them will start in mid-
June, more than a month ahead of the film's
release.
BOXOFFICE :: June 1957

An Expert's Advice on Tele-Movies Procedures
ask for a cable vermit/ not
tranchise; exhibitors told
KANSAS CITY— Stay away from the term
"franchise" when seeking permission to install
a cable theatre system. Use the word
"permit." It will keep the project from being
exhibitors have the experience of buying,
booking and promoting pictures. On that
basis, he added, the first cable theatres .should
be introduced in towns where pay TV via
cables are already a going operation.
He believes also that motion pictures via
the so-called Tele-Movies plan will never be
a complete success until all film producers
make all their product available to cable operators.
Every fir.st run picture available to
theatre owners must be made available to
cable theatre operators, he said.
A problem every theatreman seeking to
install a Tele-Movies system will run up
against is obtaining permission to use existing
utility poles.
The Bell system has now laid down a policy
regarding the use of its poles for closed circuit
television with which every permitseeking
exhibitor should be acquainted, Daniels
said.
"You will undoubtedly find that construction
of the cable system with your own capital
will be ruled out inasmuch as the telephone
company, seeing the tremendous potential
that lies ahead, will want to build
the cable theatre for you. and in turn lease
facilities to you on the basis of so much per
mile of
construction per year."
AGREEMENTS ARE TOUGH
Traditionally, the telephone company's
lease agreement will be tough, but they hold
the ace in the hole inasmuch as the cost of
building a complete plant, including poles,
would be prohibitive. And. in most communities,
they control the power poles also
via joint pole agreements with the power
company.
There are many legal questions involved in
the problem of determining the extent of
control existing utilities have in regulating
and limiting the use of poles in a community.
His association. Daniels said, refuses to accept
the premise that the telephone companies
can deny closed circuit operators the
Toll TV Unconstitutional^
Exhibitor Leaders Believe
identified as a public utility and subject to
possible government controls.
Bill Daniels, president of the National
Community Television Ass'n. made this
recommendation to exhibitors interested in
establishing cable theatre systems during
WASHINGTON—The Joint Committee on
his visit here last week to address the Tele-
Toll TV is convinced that Congress and the
Movies convention of the Kansas-Missoiui courts will find subscription
constitutional—despite
television un-
last week's decision
Allied unit. His association is comprised of
400 community antenna companies which of the Federal Communications Commission
bring television via cable to cities that it possessed the power to authorize payas-you-see
and towns
where normal TV signals cannot be received,
or ai-e weak.
TV.
Both Philip Harling and Tiueman Rembusch,
URGES MOVIE-CABLE TIEUP
cochairmen of the committee which
Daniels urged
has been leading the fight against toll TV,
a "wedding" of exliibition
believe that Congress have a hand
and the community antenna interests. The
will in
the final decision.
antenna people, he said, have the facilities
and the technical know-how to install and
The FCC last week called for opinions from
the on public the subject of experimental
operate a cable television system, and the
tests of subscription television, to be received
by July 8, after making its formal
announcement that it had the legal right to
order tests.
Harling and Rembusch based their opinions
on information given to them by Marcus
Cohn, counsel for the committee, in a weekend
conference, and on a statement by FCC
Commissioner Richard Mack that the basic
question to be determined by the Commission
is whether pay television was in the public
interest.
Toll television, variously identified as payas-you-see,
subscription television and pay
television, requires use of the air channels
and is not to be confused with Tele-Movies
and cable theatre. The latter, with which
exhibitors have been increasingly concerned,
uses cables to transmit motion pictures and
use of their poles "and we are now investigating
the legal ramifications of this complex
problem."
Daniels had some advice on approaches in
seeking community permits to operate.
"If the telephone company permits you to
use its poles, the obtaining of a city permit,
in my opinion, is necessary. If the phone
company requires that it build and lease the
system to you, then I question that any permit
from the city would be necessary. But
this is a problem to be investigated at the
local level. In any approach, the term 'franchise'
should not be used, to avoid the label
of public utility and possible controls by a
variety of public agencies."
Some additional observations by Daniels
based on experiences in operating community
antenna systems:
• Selling a cable television service requires
an intensive, hard-sell campaign. It costs
about $15 per subscriber, from the first approach
to contract signature. Once a subscriber
is sold, he won't discontinue.
other televised programs by wire and does
not come under FCC jurisdiction.
Hailing and Rembusch also are confident
that Congressman Emanuel Celler's
bill to outlaw subscription television would
come out of the Interstate and Foreign Commerce
Committee and that it was "inevitable
that when this bill reaches the House, it will
outlaw pay TV."
Harling and Rembusch said that the word
"how" had become increasingly important in
the controversy. How, they asked, can there
be "broadcasting" within the meaning of the
FCC when actually a private communication
takes place between a set owner and a television
station, to exclusion of all others, unless
a fee is paid. There is no difference,
they said, between this and a telephone conversation,
which is personal and private, because
one has to pay to use it.
Regarding public interest, to which the
committee will prepare a memorandum and
submit it to the FCC, Harling and Rembusch
said it was "axiomatic that if an agency of
the government is acting for and on behalf
of the interests of all the people, no person
may be deprived of a substantive right which
he has always enjoyed because of failure to
pay.
"Our committee feels strongly that the
FCC erred, that it has no power of authority
to permit pay TV, that pay TV is not broadcasting
and that it can never be in the pubhe
interest because it is discriminatory."
• What percentage of subscribers fail to
pay'? In Casper. Wyo.. with 1.000 subscribers,
the same 200 are slow each month. They
get friendly reminders just as utilities send,
and pay. The collection problem is negligible.
• If a system is first in the area, selling is
harder job. In the Casper area, where
a
there are now 12 community systems, the
second system was easier to sell than the
first, the third easier than the second, etc.
• Although community antenna systems
originated to bring television programs in
towns were TV signals could not be received,
or were received poorly, there now are a number
of communities where both cable TV and
regular TV co-exist.
• What happens to theatres when the cable
TV goes in? In Casper, there were two driveins
and three indoor theatres before cable
television. One fringe indoor house has
closed. A TV station opened in March, yet
(Continued on page 14)
BOXOFFICE
June

HE STORY OF JIMMY WALKER .
New York's debonair mayor . . . who was a one-man
parade ... a glittering legend . . . whose days were
recorded in headlines and whose nights were written
in all the bright lights of Broadway . . . whose famous
love affair scandalized two continents!
.
TECHNICOLOR
_ VISTAVlSp

VS/ORLD PREMIERE
ENGAGEMENT
m Jimmy's Beloved Broadway.
Liaunched by
3ALA BENEFIT PERFORMANCE
inder the auspices of
Mayor Robert F. Wagner's Committee
)n Scholastic Achievement.
A/EDNESDAY EVENING, JUNE 26th
ASTOR THEATRE,
Mew York City
JIMMY LOVED
wisecracks
white carnations
'
Broadway
parades (especially
on St. Patrick's Day)
honky tonks
speakeasies
baseball games
big brass bands
cheering crowds
writing songs
being Mayor of New York
but most of all
he loved Betty Compton
m
tarring
HOPE •
VERA
^AUL DOUGLAS^ ALEXIS SMITH • DARREN McGAVIN
GEORGE JESSEL- WALTER CATIf
'reduced by JACK ROSE • Directed by MELVILLE SHAVELSON • Screenplay by JACK ROSE and MELVILLE SHAVFISON
ased on the book by Gene Fowler • Dances and Musical Numbers Staged by Jack Baker • A PARAMOUNT PICTU^

Kazan Says New Themes Necessary
To Combat Television Competition
NEW YORK— Producer-Director Elia Kazan
and writer Budd Schulberg have their
own definite opinions
in regard to making
pictures and, while
their methods may
not be considered orthodox
by fellow
craftsmen, their results
have a high batting
average. The pair,
who combined their
talents in making "A
Face in the Crowd"
for Warner Bros., met
with the press Friday
(24) and. among other
things, stressed that the theatrical picture
today must offer themes that the viewer cannot
see on television.
"It is mandatory," Kazan said, "that we
make pictures that will force people to go
out of their homes to see. There must be newthemes
and new 'daring.' "
Television, he said, cannot afford to offend.
Kazan admitted that some people who
had seen "A Face in the Crowd" already were
offended, but that freedom in choosing and
interpreting certain themes gave new life to
pictures. He said that the National Legion
of Decency had given the picture a "B" rating.
Elia
Kazan
Kazan said that Warner Bros, had given
him complete freedom in producing "A Face
in the Crowd." There was no interference in
casting, story treatment or in anything else.
That is the way independent production
should be, he said. Tlie pictui'e cost $1,700,-
000 and was made in the south and in New-
York City.
Commenting on producing pictures in
New York, both Kazan and Schulberg said
almost any pictiu-e could be made here except,
perhaps, the spectacular types w-hich
needed stages larger than are available in
the east. Kazan said the Gold Medal studio
in The Bronx was more than adequate and
that 80 sets were used. There is a great
reservoir of talent in New York and the
availability of new faces is unlimited, according
to Kazan. He added that in Hollywood,
the studio heads do a great deal of
FACE IN THE CROWD, A (WB)—Producerdirector
Elia Kazan again tackles an ex-
talking about obtaining new talent but they
don't do much about it. The most important plosive subject—a beloved radio-TV personality
who betrays or preys on all those
new stars to be developed in the last five
years came from New- York, he said. Kazan who helped him to fame—and the result
stated that he liked to work with new people is a powerful, off-beat drama which will
because they are "hungry" and work harder have much of the impact of his controversial
to make good. He said he saw no major trend
"Baby Doll." The picture should
be a strong grosser in key cities. Andy
to eastern production until somebody such
as Samuel Goldwyn established headquarters
Patricia Neal, Anthony Franciosa.
Griffith,
here for the production of a program of pic-
WAYWARD BUS, THE (30th-Fox)—John
tures.
Town of Boonville, Mo, to Celebrate
100th Anniversary of Lyric Theatre
BOONVILLE, MO.—It isn't often that an
exhibitor can celebrate the 100th anniversary
of his theatre. But that is the rare event
for which Clyde Patton, manager of the
Lyric Theatre here, a link in the Fox Midwest
chain, is now preparing. The centennial
will be celebrated July 2 and 3. and it
will be a community celebration.
Tlie Lyric, which opened as the Thespian
Hall in 1857, is the oldest surviving theatre
still in use as a theatre, west of the Alleghenies.
When it opened a hundred years ago, it was
considered an architectural gem, commanding
a scenic spot high on the bluffs overlooking
the Missouri River, in the center
of the settlement of BoonvUle. The town at
that time was the fir.st stop on the Santa
Fe trail. The hall was built by the Thespian
Society, which established the first "little
theatre" movement w-est of the Mississippi
Members were gentlemen of wealth who had
come to Boonville from Virginia, the Carolinas,
Kentucky and Tennessee, and it was
their desire to bring culture to the west by
presenting plays, musicals and lectures. A
grand ball on July 3, 1857. ushered in the
first season. During the Civil War, it served
as a hospital and headquarters for the Union
Army at the first Battle of Boonville.
About 55 years ago, it played its first motion
pictures, and has been operated in that
capacity ever since. Fox Midwest acquired
title to the property in 1946 and has operated
it as a key run house ever since.
Among the Centennial plans being worked
out is a world premiere as well as a parade,
a noted speaker for the rededication ceremony,
and a tour of Boonville's old, well
preserved homes as well as some of its fine
new ones by way of contrast. There will be
a Coronation Ball for the Centennial Belle
in fact, John J. Bell, chairman of the event,
is quoted as saying; "We want to make this
the biggest thing that ever hit Boonville."
The e.\teri()r of the 100-year-old Lyric
Theatre remains essentially as it was
when first erected. The balcony and concrete
steps have been added in recent
years along with the attraction boards,
and a battery of three chimneys along:
the right side of the roof has been eliminated.
eM€ML > >
< < ^(^Wed
BATTLE HELL (DCA)—The British once
again prove they are remarkably adept at
producing authentically detailed, semidocumentary
war melodramas with this engrossing
picture dealing with the attack by
Chinese Communists on an English frigate
in 1949. Strong fare for the art houses and
the action spots, but it will need selling to
attract general audiences. Directed by
Michael Anderson of "Around the World in
80 Days" fame, this was England's entry
in the 1957 Cannes Film Festival under its
British title, "Yangtze Incident." Produced
by Herbert Wilcox. Richard Todd,
.Akim Tamiroff, Keye Luke.
Steinbeck's daring best-selling novel, dealing
with a group of passengers whose lives
become entangled during a dangerous
journey, has reached the screen as a thrillpacked
adventure film which has all the
elements for popular appeal. Jayne Mansfield,
in her first big dramatic role, Dan
Dailey and Joan Collins are the chief marquee
names, but it is newcomer Rick Jason,
a handsome Latin type, who will attract
the attention of feminine patrons—he rates
a personality buildup. Charles Brackett
produced and Victor Vicas directed. Dolores
Michaels and Betty Lou Keim also in the
cast.
These reviews will appear in full in
a forthcoming issue of Boxoffice.
Cable Theatre
(Continued from page 111
the cable system increased its load by 325
subscribers.
• The most serious problem a cable theatre
operator faces is control by a public
service commission.
• Installation of a cable system runs from
$3,000 to $4,000 a running mile to get about
60 per cent of a tow-n of 10,000 population.
This does not include a house drop of about
$25 per subscriber.
• The trend among community television
operators is to get a low installation charge,
or make no charge at all, and raise the
monthly service charge. Originally installations
ran at $150, but are now down to about
$49.50. Tlie cost will keep dropping.
• Tele-Movies w-ill be a dead issue if the
Federal Communications Commission authorizes
toll television. Exhibitors should watch
this closely and make every effort to combat
use of the free air channels for pay TV.
BOXOFFICE :: June 1, 1957

You feed in a boy
at one end... twelve weeks
later out comes a Marine..!
The guys mainly responsible for this
phenomenon are not generals or even
officers, but a special breed of real tough
non-com called the D.I.— Drill Instructor.
He's hand-picked and unique, even to his
uniform with its cocky campaign hat.
Lately he's been catching headlines,
some good, some bad. This motion
picture tries to show him just as he is—
and hopes to set the record straight.
'S^
It's the personal story of the roughest D.I.
of all, T/Sgt. Jim Moore and the twelve
blistering weeks of his Platoon 194.
It comes off real — the boys you see are
actual Marines, borrowed for the filming of
the picture. You'll know why a D.I. does
what he does, how he turns out the world's
toughest fighting outfit, why he's a guy
who's mean, who's tough and who's
wonderful. It's a story with a big
new excitement. It's the first
motion picture of its kind!
A SURPRISING NEW ROLE!
JACK
Don Dubbins
jackie loughery
^
[it]'' f:nl /.ith Ihc Manneblue eyes!)
LIN
McCARM
Monica Uwis
Virginia Gregg
AND PLATOON 194."-
REAL MARINES
WHO MAKE A GREAT
STORY RING TRUE!
Screen Play by
JAMES LE[ BARREII
Produced and Directed by
JACK WEBB
A MARK VII LID.PrO!!iir'inD

.
^oUcftMMd ^efoont
script and meg "Baby Doctor," scheduled to
go into work under the banner of York Pictures
next October. And, like "Delinquent."
the new offering will be for Paramount re-
"Doctor," an original by McGuire, concerns
the adventures of a burleque comic who
becomes a pediatrician. First, however. Mcguire
will produce and direct "Hear Me Good."
.starring Hal March, for Paramount. It rolls
late next month.
Charles Schneer to Produce
'Case Against Brooklyn'
"The Case Against Brooklyn," a graftscandal
expose which won the George Polk
journalism prize for its WTiter, Newshawk
Ed Reid. will be the next venture on the
docket of Charles Schneer's Morningside
Productions for Columbia release.
The subject, to be lensed in Brooklyn this
summer, relates how Miles McDonald, then
district attorney and now a New York state
supreme court justice, broke a bookmaking
ring. Raymond Marcus wrote the screenplay
from an adaptation by Harry Essex and Dan
Ullman.
'Amazing Colossal Man'
To Start Next Month
smaller and smaller.
Now producer-director Bert Gordon of
Malibu Productions plans to reverse that
procedure. As the first of a four-picture deal
with American International he plans
camera work next month on "The Amazing
Colossal Man," a story about an hombre who
doesn't stop growing until he is 70 feet tall.
Mark Hanna wrote the script from an original
by Gordon. Handed the stellar assignment
was Glenn Langan.
Ben Roberts and Ivan Goff
To 'Hellinger' Script
Bringing clpser to camera work the film
biography of the celebrated New York columnist
and film producer-writer, the scrivening
team of Ben Roberts and Ivan Goff was
inked by Columbia to script "The Mark
Hellinger Story," based on an original by
Leo Katcher . . Metro-Goldwyn-Mayer
.
booked Norman Lessing to develop "Chez
Paree," a musical which will be the next
starring vehicle for Cyd Charisse . . . Over
at 20th Century-Fox, Charles O. Locke was
booked to screenplay his own novel, "The
Hell Bent Kid," which Robert Buckner will
produce, while Norman Corwin also joined
the typewriter brigade at the studio to
collaborate on "Praulein" with Walter Reisch,
who'll also produce . . . Megaphonist Charles
Haas will undertake the piloting chore on
By IVAN SPEAR
lerry Lewis and Don McGuire
Universal-International's "Summer Love" .
William Wyler and Gregory Peck, teamed independently
under the banner of Anthony-
Reunite for 'Baby Doctor'
Reuniting the same star and writer-director
Worldwide Pi-oductions, tagged novelistscenarist
Leon Uris to script "The Big Country,"
team tliat turned out tlie soon-to-be-
released "Tlie Delicate Delinquent." Jerry
which Wyler will direct and in which
Lewis will topline and Don McGuire will Peck will star for United Ai'tists release.
Alex March, TV Producer.
Is Signed by Warners
That medium known as television—and, on
occasion, referred to in Cinemania in less
printable phraseology—continues to provide
new talent for the manufacturers of theatrical
motion picture entertainment.
Latest among the TV personages to succumb
to Hollywood's lure is Alex March,
young video producer, who has been inked to
a producer pact by Warner Bros, and handed
"The Philadelphian," based on the bestselling
novel by Richard Powell, as his first
assignment.
March, associated with CBS-TV for ten
years, worked on such shows as "Studio One"
and "Danger." He has checked in from
Gotham to begin his new job.
'Kill Me Gently' Is Set
As CoBer's Initialer
CoBer Productions, headed by William D.
Coates, has scheduled "Kill Me Gently," a
suspense murder mystery, as the initialer on
its projected slate of independent theatrical
films.
HELD IN OFFICE—Incumbent Edmund
Hartman has been re-elected president
of Writers Guild of America, West, and
begins his new one-year term of office
with associates including Frank Nugent,
president of the screen writers' branch,
and Curtis Kenyon, who heads WGA's
radio-TV division.
Smith Circuit Acquires
3 Florida Theatres
BOSTON—The Smith Management Co.,
which has concentrated on building an extensive
drive-in circuit in recent years, turned
its interests to the indoor field this week by
leasing three indoor theatres in Florida. The
company signed leases for the Surf and
Carefree theatres in West Palm Beach and
the Colony Theatre in Palm Beach.
At the same time, Philip Smith announced
that the firm is negotiating for further acquisitions
in Florida, both indoor and drivein
situations.
The acquisition of the three Florida theatres
marks the first time that Smith Management
Co. has gone into the Florida area.
This company now operates 25 drive-ins and
16 i-egular theatres throughout the midwest.
New England, New Jersey and Pennsylvania.
Smith's Florida resident district manager
will be Sam Feinstein of Boston, who has
been with the American Theatres Corp. for
35 years. He resigned his position as booker
for ATC to accept the new post and will immediately
entrain for Florida to take over
the newly acquii-ed theatres. Feinstein
started his industry career as an usher in
the old Roxie Theatre. Roxbury, and has
served in managerial capacities in several
ATC houses until he was promoted to booker
about ten years ago. His wife, his daughter
Edwina and his son Frederick will follow
him to Florida shortly.
Philip Smith will announce the additional
theatres shortly that he is acquiring for
the Smith Management Co. in and around
Florida.
Film Publications Catalog
Is Issued in Brussels
BRUSSELS—The first supplemental issue
Slated to start next month. "Gently" will
be produced under the CoBer banner by
In Universal-International's "The
Rex
Incredible
Carlton. CoBer also is preparing "Ride
Shrinking Man" the titleroler got
the West Wind," a Dan Dailey starrer, for of the "World List of Film Periodicals and
production in Hawaii this summer.
Serials," originally published in 1955, was
placed in the mails this month. A 56-page
bilingual (French and English) publication
it lists 131 new film periodicals and 245
corrections and changes to former listings.
It contains a general index of titles, an index
of subjects and an index of countries. It is
published by Cinematheque de Belgique,
Palais des Beaux-Arts, Ravenstein. Brussels.
Jean Seberg's Promotion
Tour Takes Her to West
NEW YORK—Jean Seberg. star of Otto
Preminger's "Saint Joan." began the w-estern
phase of her promotion tour for the film during
the week. Her schedule called for personal
appearances in Chicago, Minneapolis,
Denver, Seattle, San Francisco and Los Angeles.
She previously visited Montreal, Toronto,
Detroit, Boston, Washington and
Philadelphia.
Mickey Rooney Is Signed
To 5-Year CBS-TV Pact
NEW YORK—Mickey Rooney has signed a
five-year contract with CBS-TV. Current
plans call for the actor to star in several 90-
minute productions and make a return appearance
in the Playhouse 90 series, the network
reported. A weekly, half-hour show
also planned for Rooney.
is
16
BOXOFFICE :: June 1, 1957

^^
Love scenes like these
of Kim Novak and
Jeff Chandler are being
edited and cut, for
"Jeanne Eagels"
A George Sidney Production • A Columbia Picture

. . SERVICE
THE MANAGER'S ^RITUAL'
A Set of 52 Basic Rules and Practices a Theatreman
Should Follow to Manage a Successfully-Run House
I OU ARE RESPONSIBLE for your theatre and every position or condition in it!
You are an executive—and you must hire and fire!
You must account for all money, tickets, inventories and the condition and performance
of all properties and people under your jurisdiction!
You must be a leader!
You must sell . . . COURTESY
.
... and ENTERTAINMENT!
Theatres should be so manoged these days that "moviegoing" becomes an event
for the patron. It is your responsibility, through training and direction, to make the
public realize that they ARE attending an event when they enter your theatre.
Here are some rules which will help you in the operation of your theatre. They
are "musts" that are born of practical experience. Follow them closely and they will
help you achieve a professional technique in your daily business schedule.
1. YOUR POSITION AS MANAGER IS A
POSITION OP TRUST! Carry out your
duties in such a manner that your honesty
and integrity will be unquestioned at all
times!
2. YOUR APPEARANCE AND ATTITUDE
must set an example to all members of your
staff. Be careful in what you say and do,
and strive to always be pleasant.
3. THE SAFETY OF YOUR THEATRE
AND YOUR PATRONS is a prime responsibility.
Inspect every corner of your theatre
once each week—and make sure that it receives
inspection ten minutes before opening
and upon closing.
4. SET UP REGULAR HOURS FOR YOXXR
OPnCE. and be punctual in keeping them.
5. MAKE SURE THAT YOUR OFFICE IS
NEAT AND CLEAN, business-like in appearance.
Proper tidine.ss and pleasant surroundings
can have great influence on your customers
and in your business dealings.
6. KEEP THE PERSONAL RECORDS for
your theatre under lock and key.
key.
7. KEEP YOUR TICKETS under lock and
8. YOU — AND JUST ONE OTHER
PERSON
I
a ca.shier or assistant) should have
acce.ss to your .safe!
9. YOUR FIRST DUTY OF THE DAY,
when you arrive at your theatre in the
morning, is that of banking your receipts.
10. YOU MUST DRAW AND RATION
TICKET SUPPLIES to your cashier from
your personal ticket storage cabinet.
11. YOU MUST VERIFY TICKET NUM-
BERS each morning by checking with the
previous day's record of
the last ticket ntunbers
.sold in each price category.
12. YOU MUST CHECK YOUR CASHIER
OUT EACH NIGHT. This is best done by
YOU removing the money from the boxoffice,
and she removing tickets and the
daily report. Have her complete the daily
report and YOU count the money! When
she has completed the report, you ascertain
ure with your per.sonal count—YOU then
the total amount, and then match this fig-
completing such with your overage or shortage
figure.
13. ALL CASHIERS working during the
day must sign the boxoffice statement.
14. YOU MUST SIGN YOUR DAILY EACH
DAY except on your day off. and on that
occasion the person in charge of your theatre
must sign in lieu of your name and signature.
15. YOUR DAILY REPORT MUST BE
PLACED in the mail each night following
the close of your boxoffice.
16. YOU MUST HOLD STAFF MEETINGS
at regular intervals wherein you discuss
special plans, pictures and courtesy and
service.
17. TRY EACH WEEK TO ALLOCATE a
few minutes to each employe and discuss
current procedures, operational techniques
and any questions they may have.
18. KEEP YOUR THEATRE IMMACU-
19. ONCE EACH WEEK TAKE TIME to
go over your theatre with your janitor.
20. THOROUGHLY EXAMINE your press
sheet before you develop your plans to sell
a motion picture.
21. TRY AND WRITE YOUR NEWSPAPER
ADS ten days to two weeks in advance. Let
them "cool off," then edit them closely just
before .sending them to your paper.
22. READ EVERYTHING you can in the
way of reviews on your motion pictures.
23. ALWAYS HAVE SOMETHING AVAIL-
ABLE (if nothing more than a mimeographed
list of programs and dates i for your doorman
and cashier whereby inquiring patrons may
have a list of your coming attraction.";.
This is the fourth of a series of five manuals
on personnel practices published by Commonwealth
Theotres, which operates over 100 theatres
in the Midwest. The matcriol is an expansion
of a service manual originally used
by the Wometco circuit of Florida The final
of the articles will appear in The Modern Theatre
section of the June 8 issue of BOXOFFICE.
It will deal with the duties of the theatre ionitor.
Previous articles have dealt with the
cashier, doorman and usher.
24. OCCASIONALLY TAKE your newspaper
editor to lunch and visit with him.
He will appreciate your interest.
25. WATCH YOUR LIGHTS. Save on them
when and where possible, and be punctual
about turning them off where not needed.
26. MAKE SURE THAT YOUR SOUND
AND PROJECTION is constantly proper and
good. Supervise your sound level closely and
continually.
27. HERE'S AN EXCELLENT IDEA: Some
one on your staff should keep an hourly
house report on which temperature outside,
in the theatre iback wall and orchestra* and
condition of lights, restroom, vending, etc.,
is noted until the theatre closes. This report
should be placed on the manager's desk so
that any corrections may be promptly taken
care of the next morning.
28. DO NOT LET NOISY CHILDREN spoil
tlie presentation of your motion pictures!
29. YOU SHOITLD ALWAYS BE PRESENT
at the front door on any performance "break."
30. INQUIRE CONTINUALLY as to how
people like the picture ana search them for
any suggestions that might help you improve
your theatre, programs or service.
31. ALL ACCIDENTS MUST BE RE-
PORTED to you promptly. You must immediately
file a report with your district
office.
32. KEEP A LOST AND FOUND DEPART-
MENT, and a card file .system that de-
.scribes each article and the date found. This
card system should be in your boxoffice during
the opening hours.
33. NEVER PERMIT your doorman to relieve
the cashier.
34. KEEP YOUR CHECKS UNDER LOCK
AND KEY.
35. THE TIME TO CRITICISE YOUR
BOOKINGS is when you receive your confirmations.
When you sign your confirmation
and return it without any further suggestions,
it is then understood that the program
is acceptable to you.
36. THE BOXOFFICE DOOR must be kept
locked at all times. No one is permitted to
enter other than the manager or someone
authorized by you and in your presence.
37. MAKE A HABIT of trying to meet
your patrons and learning their names.
38. BE CIVIC-MINDED, and give a small
portion of your time when necessary to good
civic projects or meetings.
39. TAKE ADVANTAGE of "church trailers"
and help your churches in any way you
can.
40. TAKE A TRIP at least once a month
into your trade territory and advertise your
pictures thoroughly, meeting as many people
as you can.
41. BE ETERNALLY CRITICAL Of the
quality of your sound in your speaker system.
42. DEVELOP A GOOD MAILING LIST.
43. KNOW YOUR MAYOR, your chief of
))oIice, your religious leaders and the head
of your PTA.
44. KEEP GOOD RECORDS on your business.
Know how you stand in current business
as compared to a year ago, and know
BOXOFFICE :: June 1, 1957

manufacturer
your "daily averages" on your boxoffice and
what pictures do the most for you.
45. POLL YOUR AUDIENCES OCCASION-
ALLY as to what they want and expect in
the way of pictures and services.
46. OCCASIONALLY HOLD an advance
creening for opinion-makers that will benefit
you by word-of-mouth.
47. ONCE A WEEK close your office door
for an hour, and seek ways to analyze and
reduce expense in your business.
48. KNOW YOUR COUNTY TAX PEOPLE
and seek any relief you can get on personal
and real estate property taxes.
49. ALWAYS BE ALERT FOR IDEAS that
can be employed profitably in your business.
50. PREPARE YOUR TIME SCHEDULES
a week in advance so that your operator may
have ample time to know what to expect.
Seek to employ "good balance" in the pre.sentation
of your various subjects.
51. TREAT YOUR EMPLOYES WITH RE-
SPECT, and train them to the very b&st of
your ability, making sure that you and your
staff can cope properly with any disaster.
52. SEEK TO IMPROVE DAILY all of that
for which you have accepted as your resfKjnsibility
in management.
UA-Roilway Express Tieup
To Promote Kramer Film
NEW YORK— oHi lea A.l...l-= aa.= closed a
cooperative advertismg agreement with the
Air Express division of the Railway Express
Agency to promote Stanley Kramer's 'The
Pride and the Passion ' in 20 national magazines
and trade publications with a combined
readership of 18,000,000.
The $41,000 program will feature a series
of full-page ads carrying a photograph of
producer-director Kramer and Carj- Grant,
who costars with Prank Sinatra and Sophia
Loren, according to Roger H. Lewis, UA director
of advertising, publicity and exploitation.
The art will show the huge 40-foot cannon
which figures importantly in the film, and
headline copy will read: "This shot will be
heard around the world!"
The publications to run the display in
June are BOXOPFICE, Time, Newsweek,
U. S. News & World Report. Business Week,
Nation's Business. Advertising Age. Women's
Wear Daily. American Machinist. Broadcasting-Telecasting.
Department Store Economist.
Drug Trade News, Electronics, Factorj-
Management & Maintenance, Industrial Distribution,
Motor, Motor Age, Purchasing,
Sales Management and Traffic World.
BRAINSTORMING FOR
IDEAS
Wometco Circuit Introduces a New Technique
To Stimulate Thinking on Theatre Operations
By KITTY HARWOOD
MIAMI — The Brainstorming Session,
whereby ideas are shaken wholesale out of
heads that in most cases hadn't known they
harbored them, was first tried out by
Wometco Theatres rather casually at a routine
managers' meeting. A gross of idea.s
popped up!
Some of these ideas were the oh-so-simplewhy-didnt-we-think-of
-that-long-ago kind.
Some could be put into effect pronto; others
needed polish and refinement; all were like
money in the bank, in the sense that coming
upon any good, usable idea is like finding
gold in the street.
The brainstorming method is not original
but it is comparatively new. A great deal
has been written on the subject ^material
available to anyone interested i and a number
of large corporations have been using the
technique to flush ideas out of collective
heads. Wometco, however, may be pioneering
the session among motion picture exhibitors.
Happenstance is partly responsible. The
company regularly schedules theatre managers'
meetings, managers rotating as chairmen,
each free to conduct his meeting along
whatever lines he tninks appropriate. When
it came the turn of Jack Winters 'at that
time manager of the Sunset Art Theatre* , he
consulted with District Manager Harvey
Fleischman, learned that nobody has ever
brainstormed at one of these sessions, and
received Fleischman's cooperation in arranging
the setup.
Although these sessions depend on spontaneity
and the quick impulsive spilling out
of thoughts, they operate within a set framework
and by very definite ground rules.
Unless properly conducted they may disintegrate
into chaotic nothingness.
Winters had learned something of this at
a meeting to which he and several others
from Wometco had gone, to hear a talk by
Willard A. Pleuther, who has the improbable
title of Vice-President in Charge of
Brainstorming, for Batten, Barton, Durstine
and Osborn. Incidentally, a book by Alex F.
Osborn called "Applied Imagination" has a
chapter on brainstormine '.vhich demon-
A facetious comment about the need
for a two-headed man started eroup
thinking off on a line which led to the
development of Operation Bumper, a
project to spot bumper strips on truck
fleets throughout the city. See photo
below.
strates that "properly organized and run, a
group can be productive to an extraordinary
degree."
This has proved true in Wometco 's case.
The framework is worked out as follows:
First comes a careful selection of a panel.
As Public Relations Director Mark Chartrand
puts it, "no one must out-rank anyone
else." This is not a meeting of highlytrained,
rarefied intellects to thrash out
ideas— this is a brain-picking session where
there must be no self consciousness, no wondering
what effect you're going to have on
the other fellow, where informality rules,
where everyone is more or less at the same
job level, and where quantity of thoughts on
some given specific subject is the aim—never
mind how far-fetched! Such groups can
take part on varying levels—top brass to
doormen to secretaries, ushers, managers,
wives, janitors, projectionists, the entire
personnel.
(Continued on page 22
Jerrold Acquires Three
More Community Systems
PHIL A DELPHI A— Jerrold
Electronic.-^
Corp . of community antenna
and other electronic equipment, has purchased
the community antenna systems in
Walla Walla. Wenatchee and Richland, all
in the state of Washington. Milton J. Shapp.
president, has announced.
With these acquisitions. Jerrold Electronics
now owns and operates nine systems including
Dubuque. Iowa; Pocatello. Ida.;
UTdah. Calif.; Key West. Fla ; Flagstaff.
Ariz., and Ventnor. N. J.
Operation Bumper. The idea began with a remark jbi.ut t
headed man. and the train of thought developed the idea of utilizing
for bumper strips. .\ fleet of trucks carrying the strips is shown here.
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THE MAN FROM...

Brainstorming
(Continued from page 19
Second, there must be a moderator. Moderators
will be rotated, and each must understand
exactly what his function is. He
must stay in the background as completely a,-
he can, his duty being to introduce the subjects
for discussion, to avoid discussion lags,
to pull the meeting back on the tracks if it
shows signs of going off. He determines the
moment when all are in the proper relaxed
frame of mind to receive tiie main query,
which—and this is essential—only the moderator
knows in advance.
Aside from panel and moderator, a secretary
should be somewhere unobtrusively taking
notes—not necessarily a verbatim account,
Chartrand recommends, but the gist
of
the proceedings.
READY TO COMMENCE
Now the session can commence. Ideally,
it should be a fun session, as if this were
.some kaffeeklatsch after tlie day's work, no
pressure on anyone, a sense of taking part
in a game prevailing, people talking easily.
The proper mental climate must, of course,
be manufactured. As Chartrand says, you
with the day's
filled
preoccupations—managers
can't expect people's minds not to be
worried about picture exploitation, executive
with a speech on his mind, someone with a
difficult letter he's composing, personal
troubles.
The moderator suggests an exercise to clear
minds of workaday problems. One moderator's
random question was: "Who's got
any ideas on how to improve the glove compartment
of an automobile?"
Tliis far-removed subject created a slight
shock, jolting thoughts out of movie grooves.
There was hesitation at first, natural reluctance
to jump in, finally someone said
something jokingly, like, "You mean line it
with mink?" and the session was off.
Other practice subjects have been: "How
to impi-ove a man's .shirt" and "How to improve
the downstairs hamburger stand."
Sensible or hammy, the purpose is to pour
forth thoughts—but only on one particular
thing.
When the panel members are loosened up
and relaxed, the moderator introduces the
main subject. This must be specific. If the
subject is too broad, thinking goes off in
all directions, the session loses its punch,
no results are obtained.
Wometco's first brainstorming session considered:
"How to improve the theatre of
tomorrow." Another session took up: "How
to increase the movie going habit of women."
Sessions, to be productive, must work on
the principle of chain reaction—one person's
idea setting off ideas in another person's
mind.
ILLUSTRATES THE IDEA
Chartrand found an excellent illustration,
of how this works, in a recent documentary
film on the development of atomic energy.
A huge table had been covered with hundreds
of mouse traps, each set. A ping-pong
ball was then tossed into their midst and
instantly the table was jumping. The chain
reaction from one small mouse trap was impressive.
Thus one person on a brainstorming panel
tosses out his ping-pong ball, his idea, and
triggers ideas all around the table. It works,
too—but only well if the scene has been ex-
22
During brainstorming .sessions, secretary
Martha Diliberto monitors the meeting:
via a tape recorder and type notes at
the same time. Later, her notes are compared
with the tapes to see if any ideas
have been lost.
pertly prepared. It does not matter how
ridiculous the idea may be that starts the
proceedings. Sometimes, says Chartrand, the
crazier the start the better the result.
Wometco actually did glean an idea, now
use, from a complete absurdity. After
in
the main problem (how to promote suchand-such
a picture at the so-and-so theatre)
had been introduced, something like this
took place!
"How about some flashy barmers hanging
from the marquee? Wait a minute, there's
no marquee. City ordinance."
"What's the matter with using the PA system
outside? No, that won't do either.
There's an ordinance against that too."
"Well (disgustedly), has the city got some
ordinance against a two-headed man? He'd
be twice as loud and ten times more showy,"
"Or a double-faced billboard. On wheels.
High as a building and going round the
streets."
"Who'd tow it? The Lone Ranger?"
"No kidding, you could fasten smaller ones,
placards, to taxi bumpers."
"Except the opposition's got the taxis
pretty well sewed up."
"But we've already been making bumper
strips for years. We could at least use more
than the 50 or 100 we make at one time.
Make it 500 or a thousand!"
"Why not, at that? Look, taxis aren't the
only things on wheels. Think of all the trucks
—bakery, laundry, delivery, all kinds, all day,
on all the streets."
Thus, starting out with a two-headed man,
Wometco developed (and has put into action)
Operation Bumper Strip. A fleet of commercial
vehicles — trucks that constantly
cruise every section of Greater Miami —
carry front and rear bumper strips heralding
Wometco attractions.
To name some of the ide^s harvested from
brainstorming sessions thus far:
Women should be included on the panels,
most especially when the subject will be one
that concerns women particularly. Women
staff members and also wives of the personnel
can be used.
Off-amusement-page advertising. For instance,
"Boy on a Dolphin," rated primarily
for feminine appeal, has been advertised
separately on the women's pages of local
dailies. The ad continues also in the regular
amusement page lineup. Separate advertising
is placed according to the type picture ito
be publicized, adding emphasis where it will
count the most, enhancing the film's importance,
drawing eyes that might not have seen
it
otherwise.
Television film spots to be made of local
motion picture reviewers. These will show
the reviewer saying that he's seen a certain
picture, what it's about, interesting comments,
that he recommends it.
PUBLICIZE PARKING
Publicizing parking fa

^Zti/iA^y€^,cyfvy^. ^xuM^t^...
JOE BUTTERFLY
Audie Murphy
• George Nader
Surgess Meredith
Technicolor Cinemascope
•
TAMMY S BACHELOR
Debbie Reynolds
• Leslie Nielsen
Technicolor CinemaScope
•
JET PILOT
John Wayne
• Janet Leigli
Technicolor
NIGHT PASSAGE
James Stewart
• Audie Murphy
Technicolor Technirama
•
The MIDNIGHT STORY
Tony Curtis • Marisa Pavan
Cinemascope
The LAND UNKNOWN
•
Jock Mahoney Shawn Smith
Cinemascope
INTERLUDE
•
June Allyson Rossano Brazzi
Technicolor CinemaScope
•
for helping to make our just completed
sales drive the wonderful success it was.
We wish we could thank each of you
personally for your splendid cooperation.
That's impossible, of course. Instead,
we are going to say "thank you"
by providing you with money-making
pictures and fair dealings. Just look
at the list of our great pictures -all
ready, all announced, and all to be
pre-sold before they reach your theatre.
RUN OF THE ARROW
Rod Steiger
• Sarita Montiel
Technicolor
MAN OF A
THOUSAND FACES
James Cagney
• Dorothy Malone
CinemaScope
That planning is
our "thanks."
Sincerely
QUANTEZ
• Fred MacMurray Dorothy Malorje
Eastman Color CinemaScope
•
Vice President and General Sales Manager
The UNHOLY WIFE
•
Diana Dors Rod Steiger
Technicolor

'
40 New Features Slated
For Release in June
By PRANK LEYENDECKER
NEW YORK—The month of June, the
start of the summer season, will give exhibitors
a wider choice of releases than any
month of 1957—40 new pictures are on the
schedule of 13 distribution companies, 13 more
than were released during June 1956. This
product increase is expected to continue for
the months of July and August.
Two of the major companies. Columbia and
United Artists, will have six releases each
for June, more than for any month in the
past year, while Allied Aitists, 20th Century-
Fox, Universal-International and Continental
Distributing will have four features each in
June.
However, there w^ill be a considerable decrease
in the number of Cinemascope and
color pictures for the month. There will be
eight features in Cinemascope, five of these
also in color, plus three other color films.
Rank Film Distributors of America will have
one feature in VistaVision and color as will
Paramount, which will also have one blackand-white
VistaVision picture. In June 1956,
eight pictures were in Cinemascope and
color, one was in VistaVision and co.or and
eight others were in color, for a total of 17
out of the 27 June 1956 releases in various
color processes.
Broken down by companies, the June 1957
releases will be:
ALLIED ARTISTS—"Lefs Be Happy," m Cinema-
Scope and slornng Tony Mortin ond color, Vera-
Ellen with Robert Flemying; "Destination 60,000,"
starring Preston Foster and Coleen Gray; "The Persuader,"
starring James Craig and Miller and
Kristirve
"Spook Chosers," with Huntz Hall, Stanley Clernents
and the Bowery Boys.
ASTOR—"The Bit Tide,' storting John
COLUMBIA— "Bqyond Mombasa," in CmemaScope
ond Technicolor, stornng Cornel Wilde, Donna Reed
ond Leo Genn; "The Garment Jungle," starring
Lee J. Cobb, Valerie French, Kerwin Matthews ond
Gio Scalo, "The Burglar," starring Dan Duryea, Joyne
Mansfield ond Mortho Vickers; "Calypso Heat
Wove," starring Johnny Desmond with Meg Myles;
"The Giant Claw," with Jeff Morrow and Mara Corday,
and "The Night the World Exploded," with
Kathryn Grant and William Leslie.
CONTINENTAL DISTRIBUTING—"The French They
Are o Funny Race," produced and directed by Preston
Sturges, starring Jock Buchanan, Mortine Carol
and Noel-Noel.
DISTRIBUTORS CORP. OF AMERICA—"Scandal in
Sorrento," in CinemoScope and Technicolor, storring
Sophia Loren and Vittorio De Sica; "Battle Hell,"
starring Richard Todd and Akim Tamiroff- "The
THE
Green Man," starring Alistair Sim, George Cole and
Jill Adams, and "Sailor Beware," with Peggy Mount
and Cyril Smith.
METRO-GOLDWYN-MAYER — "The Seventh Sin,"
in CinemoScope, starring Eleonor Parker, George Son-
"Scmething of Volue," starring Rock Hudson, Dona
Wynter and Sidney Poitier with Wendy Hiller.
PARAMOUNT— "The Lonely Man," in VistaVision,
starring Jock Polance ond Anthony Perkins, and
"Loving You," in VistoVision and color, storring Elvis
Presley, Lizobeth Scott and Wendell Corey.
REPUBLIC— "Pawnee," in Trucolor, starring George
Montgomery, Lola Albright and Bill Williams, and
"Journey to Freedom," with Jacques Scott and Genevieve
Aumont.
RANK FILM DISTRIBUTORS OF AMERICA—"Reoch
For the Sky," storring Kenneth More with Muriel
Povlow and Alexander Knox, and "Triple Deception,"
in VistoVision and Technicolor, with Michael Croig,
Julia Arnall and Brendo De Bonzie.
20th CENTURY-FOX— "Islond in the Sun," Darryl
F. Zonuck's production in CinemoScope and color,
starring James Mason, Joan Fontaine, Harry Belofonte,
Dorothy Dandndge, Joan Collins ond Michoel Rennie:
"The Wayward Bus," from the John Steinbeck
novel, in CinemoScope, starring Joyne Mansfield Don
Doiley and Joan Collins, "Lure of the Swamp," in
Regalscope, with Forrest Tucker and Marshall Thompson,
and "Two Grooms For a Bride," starring Virginia
Bruce ond John Carroll.
UNITED ARTISTS—"Sweet Smell of Success," a
Hecht, Hill ond Lancaster production starring Burt
Lancaster ond Tony Curtis with Susan Harrison;
"Soint Joan," from the Bernard Shaw play, produced
by Otto Preminger with Richord Widmark, Richard
Todd. John Gielgud, Anton Walbrook and Jean
Seberg; "Boyou," produced by and M. E. I. Fessler A.
Ripps, with Peter Graves and Lito Milan; "The Big
Coper," a Pine-Thomos-Shone production, starring
Rory Calhoun with Mory Costa; "The Monster That
Challenged the World," an Arthur Gardner-Jules
Levy production, starring Tim Holt and Audrey Dolton
with Casey Adams, and "The Vampire," a Gardner-Levy
production, with John Beol and Coleen Gray.
UNIVERSAL-INTERNATIONAL — "Joe Butterfly,"
in CinemoScope and color, starring Audie Murphy,
George Nader, Burgess Meredith and Keenan Wynn;
"Man Afraid," in CinemoScope, starring George
Red Skelton, Janet B
"The Kettles on Old MacDonald's Form," starring
Moriorie Main with Porker Fennelly.
WARNER BROS.—"A Face in the Crowd," on Elio
Kazan production, starring Andy Griffith, Patricio
Neol and Anthony Froncioso, and "The D. 1.," a Mork
VII production starring Jock Webb with Don Dubbins,
Jackie Loughery and Monica Lewis.
Rank Films Recommended
NEW YORK—The Federation of Motion
Picture Councils has recommended three
Rank Organization films to its membership.
They are "Out of the Clouds," "Reach for
the Sky" and "The Spanish Gardener."
Buttercap*Plaii^FOR selling
BUTTERED POPCORN
BELONGS IN YOUR THEATRE
BECAUSE IT EVEN
OUTGROSSES PLAIN POPCORN
(And, of Course, eYery other itemf)
TRADE-IN
YOUR OBSOLETE or INADEQUATE
BUTTER DISPENSER FOR A
NEW 1957 AUTOMATIC
BUTTERMAT .
r,.^..^^.^^.
* *"•"'

"
'This shot will
be heard around the world!'
"To shoot 'The Pride and the Passion' in Vista Vision and
Technicolor — on location in Spain — was an enormous job.
We lugged this 40-foot cannon over mountains — with the
help of Frank Sinatra, Sophia Lorcn, and thousands of extras !
"It was tough work and a tough shooting schedule to meet
United Artists'
release date for the film
"Without Air Express, we couldn t make it.
"We count on Air Express to pick up the cans of film in
New York, rush them to Hollywood for processing and cutting.
Ay tlKiii back for top executive screening.
"Then Air Express beats the release date by delivering
hundreds of prints throughout the U. S. They speed up
ground time with radio-controlled trucks — and even 'keep
an eye on' all the shipments with their private teletype system !
Surprising to me, with all this service, most of our shipments
cost less than any other complete air service. 20 lbs., for
instance, Hollywood, California, to Salt Lake City, Utah, is
S5.36. It's the lowest-priced complete service by Si. 9-1.
cxKt-t. Air^ cxPFiErss
30 YEARS OF GETTING THERE FIRST liu I .S. Sihetliiled Airlines
. ,„,, „/ /7>V/i.kV.

BETWEEN THE LINES
By AL STEEN
Something Different
QRGANTZATION conventions, whether
motion picture exhibitors or societies
for the prevention of cruelty to homeless
polecats, can be dull affairs unless sparked
by originality and showmanship. Over the
It's funny, but we can't get a clear-cut
answer from some of the participants in
the recent arbitration discussions as to
whether there is a real down-to-earth desire
on the part of all concerned to establish
an arbitration system. For some
reason we have a feeling that certain segments
are only going through the motions
and that there will be a greater effort to
set up a conciliation plan than to get arbitration
on the road. 'When the question
has been asked, we've been given the same
answer: "No comment."
Walt Disney has what looks like a fascinating
subject coming up. It's called
"Perri" and it's about a real-life squirrel.
Disney's wild life camera crew photographed
the little "girl's" life from the
time she was a baby and traces her career,
years it always has been the goals of convention
committees to "make our next
convention different." Despite efforts, the
usual pattern is followed and in most cases
adventures and experiences, including her
the sessions have been
"marriage" to
constructive
a Lothario squirrel named
and the
social aspects
Porro. King Features will syndicate a cartoon
version for
enjoyable.
However, from what we have
newspapers over a 21-
been able
to gather from the proverbial
week period.
grapevine,
•
the program being designed for the November
conclave of Theatre Owners of
Regarding British Films
America at Miami Beach really is going to
THERE has been much talk about the
be different. If the gimmicks being planned
alleged prejudice of U. S. exhibitors
materialize, then it will be a history-making
convention.
against British pictures. Exhibition leaders
have stated that no prejudice existed
If we hadn't been sworn to secrecy, in
and that any picture, whether made in
order to preserve the element of surprise,
Britain or Mongolia, that is a potential
we'd give you an inkling of what it's all
boxoffice draw would be booked.
about. So you can consider this sort of a
That tenet was confirmed here last
teaser ad.
week by a British director for J. Arthur
•
Rank who has been over here shooting
Casual Comment
background scenes for a forthcoming picture,
"Across the Bridge," He was Ken
Annakin, who has a long list of credits
including "Trio" and "Quartet." Annakin
talked with many U. S. exhibitoi's
dui'ing his stay and he found httle or no
opposition to British films. But he admitted
that there was a problem, and that
was the question of casting an American
star in a British picture slanted for the
U. S. market. It was his opinion an English
picture with an all-British cast had
Beginning in This Issue!
An Exclusive
BOXOFFICE Feature
"THE DRIVE-IN REPORT
Partial Contents:

'Face in the Crowd' Debut
Aids in 49 Charities
NEW YORK— Forty-nine national and
New York chanties will benefit from the
"Your Favorite Charity" world premiere of
Elia Kazan's "A Face in the Crowd" at the
Globe Theatre Tuesday (28i. Tlie picture,
which opened its regular run Wednesday i29i,
also opened Tuesday at the State Lake in
Chicago and the Egyptian in Hollywood.
Andy Griffith, who is starred in the Newtown
Production, which Kazan directed;
Budd Schulberg, author of the original story
and screenplay; Kazan, himself; Walter Matthau
and Lee Remick, who are featured, and
Tom Glazer, who wrote the music to Schulberg's
lyrics for the six .songs, attended the
opening and were honored guests at a party
given by Warner Bros, at the Eden Roc
Restaurant following the opening.
Among the more than 1,500 others on hand
at the Globe, who paid $25 for orchestra
and mezzanine seats and $10 for balcony locations
were:
Grandma Emulates Publicist Husband
And 'Commandments Campaigns

BROADWAY
pHE WILL ROGERS Hospital junior committe,
composed of young executives in
the industry, will act as host for the A. Montague
testimonial June 19 at the Waldorf.
The committee is headed by Irwin Pi-eedman
and David Picker, who also will be the
hosts at the annual inspection tour of the
hospital at Saranac Lake on June 21 and for
the balance of the weekend at Herman Robbin's
Edgewater Motel at Schroon Lake. * * '
The Central Theatre on Broadway, after a
15-week run of "Mom and Dad" and "She
Shoulda Said No." apparently is reaching
for product. Its current feature is emblazoned
on the marquee as "Eight Strips Around the
World." a burlesque picture which obviously
hopes to cash in on the popularity of "Around
the World in 80 Days" and "Seven Wonders
of the World." • * * Members of the Overseas
Press Club were guests of Rank Film
Distributors of America at a screening of
"Pursuit of the Graf Spee" Monday night
127). Many of the club members covered
the headline-making story at the start of
World War II.
The Christian Radich, a three-mast square
rigger of the Norwegian Naval and Merchant
Marine training program, arrived in New
York harbor Tuesday (28) to a big reception.
Louis DeRochemont and his staff have been
traveling with the ship, shooting "Cinemiracle
Adventure," the first production in the
new Cinemiracle process. The vessel left
Oslo last December. * • *
George Kellman,
United Artists manager in Peru, is here for
confabs with home office executives. * ' *
"The Forty-First." the Soviet color film which
won a special award at this year's Cannes
Film Festival, will have its American premiere
at the Cameo Theatre here June 15.
It's the fii-st Russian picture to be made
available to U. S. theatres in two versions,
English and Russian with subtitles. * * *
Lynn Farnol has been appointed public relations
consultant for the Authors League of
America and its component organizations,
the Dramatists Guild and the Authors Guild!
Back from abroad is Audie Murphy, who
came in on the United States Tuesday (28)
with Mrs. Murphy after completing his
United Artists picture "The Quiet American."
in Rome. Also on board was Douglas Willis,
BBC's Washington correspondent. * - * Also
returning from Europe was Vivienne Segal,
musical comedy star, and her husband Hubbell
Robinson, executive vice-president of
CBS-TV, who arrived on the Liberte. Tlie
same liner returned to Europe May 25 with
Monique Van Vooren, the glamor girl of
"Ten Thousand Bedrooms," among the passengers.
* * * Noel Coward returned to his
native London after an absence of two years
(for income tax purposes) on the Queen
Elizabeth Wednesday (29). He was accompanied
by two friends. Alfred Lunt and Lynn
Pontanne. Coward will retui-n to Hollywood
in August to attend rehearsals of his new
play, "Relative Values," being produced by
Huntington Hartford.
A bearded Ernest Borgnine arrived in New
York Thm-sday (30) en route to Norway,
where he will star in Bryna Productions'
"The Vikings," which will start June 17 for
UA release. ' ' * Ai-nold Schulman, who wrote
the screenplay for "Obsession" being pro-
A TOKEN OF APPRECIATION—Robert
S. Benjamin, center. United Artists
board chairman, receives from Barney
Balaban. Paramount president, a handcrafted
silver-bound Bible made in Israel
at a United Jewish Appeal luncheon in
New York May 23. On the right is Leon
Goldberg, United Artists vice-president
and industry chairman of the 1957 UJA
campaign. Benjamin was honored for
"dynamic leadership in nearly every
philanthropic endeavor" of the industry.
duced by Hal Wallis for Paramount, left on
a vacation trip around the world May 21.
* * '=
In from Hollywood is Eva Marie Saint,
star of the 20th-Fox "A Hatful of Rain." with
her husband, Jeffrey Hayden, TV director,
and their two-year-old son. Also, Bob Evans,
who plays a lead in Darryl F. Zanuck's "The
Sun Also Rises," now^ being filmed in Mexico,
and Charlton Heston, Paramount star, who
arrived on May 24 while two of his pictures.
"The Ten Commandments" and "Gunfight
at the O.K. Corral," are current at the Criterion
and Capitol theatres, respectively.
Jean Goldwurm. president of Times Film
Corp.. returned on the New Amsterdam Wednesday
(291 with Mrs. Goldwurm, after attending
the Cannes Film Festival and visiting
Prance; Switzerland and Italy to seek
new foreign product. * * * John Springer,
magazine contact for 20th-Fox, also got back
from Europe after a visit to the Cannes
Festival and seeing David O. Selznick, who
is making "A Farewell to Arms" for 20th-
Fox release in Italy. * *
Geoffrey Martin,
publicity and advertising head of Rank Film
Distributors, and Capt. I. R. Maxwell of Harmony
Films returned from England via
BOAC May 27.
Richard H. Roemer has resigned as a
member of the Columbia Pictures legal
department and will join the legal staff of
American Broadcasting Co. where he will
handle both legal matters and business affairs.
* * * Back from London is Charley
Boasberg. worldwide sales head for "The
Ten Commandments." And A. Stephen Clug.
Paramouni's manager in India, arrived here
Tuesday by way of London. * Screenwriter
' -- Ben Hecht is due here June 5 ' -- from
Italy where he prepared the screenplay for
David O. Selznick's "A Farewell to Arms."
* * * Stanley Tishk, head of Sindlinger &
Co.'s theatre service, is back at his home
base after meeting with clients in Columbus,
St. Louis and Kansas City. » * * Friends of
Ralph Pielow. MGM branch manager in Pittsburgh,
are congratulating him on his becoming
a grandfather for the second time.
His son Ralph jr. sent the news that a second
daughter, Linda Jean, had been added
to the Pielow family in Minneapolis.
There will be July wedding bells for Lotte
Vorchheimer, secretary to Jerry Pickman,
Paramount ad-publicity vice-president. Lotte
is to be married to Milton Rogers. * * * Bernie
Serlin of Warner Bros, home office field exploitation
department is covering the southeastern
states with Andy Griffith on behalf
of "A Face in the Crowd." '' - Charles
Casanave. president of Fred Astaire Dance
Studios, is in New Orleans for the grand
opening of Paramount Gulf Theatres' new
Astaire studio, "niis is the second studio to
be opened by a theatre circuit, the first
having been Interstate's dance school in
Houston. ' Edith Head. Paramount's fashion
designer, was in town for a short stay,
conferring with Shirley Booth on her wardrobe
for Don Hartman's "The Matchmaker."
Mrs. Arthur Freed, wife of the MGM
producer, and his assistant, Lela Simons,
stopped off in New York en route
to Pai-is. Dorothy ' ' Day, MGM fan magazine
contact, sailed for Europe Wednesday.
And Loew's Charley Moskowitz returned from
Miami.
9
Tradepaper editors, reviewers and other
press representatives will join members of
the family of former New York mayor James
J. Walker at Leone's Restaurant Monday
night (3) for ceremonies dedicating its
"Beau James Room." George Jessel will officiate
at the dedication. ceremonies
Tlie
will be held in conjunction with Paramount's
"Roaring Twenties" dinner, featuring the
late Walker's favorite Leone menu. * * *
Stuart, son of Sam Warshauer, BOXOFFICE
representative, was married May 18. His
wife's name is Lauretta. He is working for
Prudential Life Ins. Co. in the home office in
Newark. She is teaching school. Both are
graduates of the City College of New York.
Funeral Rites Are Held
For Sylvia M. Sewards
NEW YORK—Funeral services w^ere held
Monday (27) for Sylvia M. Sewards, a secretary
at Loew's Theatres, Inc., and MGM
Pictures since 1920, who died May 24 after
a short illness.
Miss Sewards had been secretary to Charles
C. Moskowitz when he was vice-president
and treasurer of Loew's Theatres until 1946.
She then became secretary to Oscar A. Doob.
Loew's Theatres and MGM executive, until
Elmer Aneser
NEW YORK — Funeral services were held
Monday (27) for Elmer Aneser. 49. brother of
Kenneth Aneser. of the Warner Bros, advertising
department. He died suddenly of
a heart attack at his home in Kew Gardens.
He leaves his wife Eleanor, a son Lew. a
brothei- Kenneth, and his parents.
Mrs. Rose Kamber
NEW YORK— Funeral services were held
Friday i31i for Mrs. Rose Mielziner Kamber.
85. mother of Bernard Kamber, head of the
eastern office of Hecht, Hill and Lancaster.
She died two days before after a long illness.
E-2
BOXOFFICE :: June 1, 1957

KKADY FOR PRINfE—Marilyn Monroe.
Mrs. William Randolph Hearst,
founder and president of the Free Milk
Fund for Babies, Inc., and Russell V.
Downing, president of Radio City Music
Hall, conclude arrangements for the benefit
world premiere at the Music Hall on
June 13 of "The Prince and the Showgirl,"
in which Miss Monroe stars with Laurence
Olivier. The fund has reserved the entire
mezzanine of the world-famed showplace
and will sell S50 tickets for the 9
p.m. performance on opening da.v. "The
Prince and the Showgirl," a Warner Bros,
release in Technicolor, was directed by
Olivier. After the show there will be a
champagne supper dance at the Waldorf-
.Astoria Hotel. Tickets are priced at S50
each. They can be obtained only through
Mrs. Hearst at room 1533, 9 Rcckefeller
Plaza, COIumbus 5-7460. The entire first
mezzanine has been reserved for the 9
p.m. show.
Norling Dies; Was Veteran
Film Industry Engineer
NEW YORK— Funeral services were held
here Monday i27) for John Norling. 62, one
of the industry's outstanding engineers, who
died in his sleep Friday (24).
Norling was a partner in Norling & Loucks
Studios here. He was one of the first to
experiment in three-dimensional photography
and produced 3-D pictures in 1921. He
worked with Western Electric on the first
talking picture and produced the sound cartoon
short to appear on Broadway, "Mutt
and Jeff."
Norling was a fellow of the SMPTE and
was a member of numerous photographic
and scientific societies.
'Stella' Date Set Back
NEW YORK — The New York opening of
"Stella." Greek film written and directed by
.Michael Cacoyannis. has been postponed to
June 10 at the World Theatre, where it W'as
originally .scheduled for May 27. Joseph
Burstyn, Inc.. is distributing the film in the
U.S.
^

. . Ruth
. . "Baby
. .
ALBANY
pirst responses to the Variety Club's Camp
Thacher emergency fund appeal were so
promising that the committee, headed by
former chief barker Jules Perlmutter, raised
its ticket-sale heights and considered the
possibility of selling 2,500 instead of 1,000
tickets at $5 each. A total of $1,100 was
quickly raised or pledged. Jack Spitzer, owner
of an Albany automobile agency, gave
Perlmutter a $500 check for two tickets.
Spitzer is Variety member and a director
a
of the Albany Boys Club, which operates the
.summer camp in eooperation with Tent 9.
The minimum goal is $5,000. Registrations
for two-week free vacations at the Thompson's
Lake spot are being taken at the Boys
Club.
Jim Blackburn, Palace stage manager who
suffered two fractures of the right arm during
a recent fall from a ladder at the theatre,
expects to be back on the job regularly in
September. Blackburn, president and business
agent of the stage workers local will attend
the lATSE New York state district
meeting in Buffalo June 9 . . Children
.
of all ages, unless accompanied by their
parents, have been barred from the Love
Star Theatre in Cairo. Catskill Mountain
town. The Albany Times-Union, in reporting
this action, said it was taken because
"children and teenagers have caused such a
disturbance." The paper reported the Love
Star management "singled out teenagers as
major offenders." Sam De Marco operates
the house.
Jimmy Moore, former RKO salesman who
is now selling life insurance, visited Filmrow
last week to canvass prospects. Moore
had been a Warner booker and then a salesman,
and later a Paramount salesman before
joining RKO .
Silverman is a
new secretary at 20th -Fox. She succeeded
Cindy Clausen, who resigned
. . . Clarence
Dopp, who operates the Star in Northville
and the Poland in Poland, both on parttime
schedules, was a recent Row visitor.
"Pretty fair" was the description which F.
Chase Hathaway gave of outdoor business,
during a swing through Filmrow Monday.
The deeply tanned Hathaway, who had just
sold the Port Warren Drive-In at Castleton,
Vt., operates Hathaway's Drive-In at North
Hoosick . . . Jerry Dumont has installed
Cinemascope at the Franklin Drive-In at
Malone. In addition to his theatre interests,
Dumont operates a Nehi bottling business.
Alan Iselin ran special newspaper copy on
the May 29 opening of the new kiddy playground
at the Auto-Vision in East Greenbush.
Copy suggested that childj-en meet
"Doppo the Clown." a television favorite . . .
The Schine-owned WPTR staged a Tower of
mOTIOnPICTDRE SERVICE Cq
115 HYDE ST. SanFrancT

. . . John
. . About
. . The
. . Harry
. . "Around
. .
Zanuck Film to Be First
Summer Festival Show
NEW YORK—The world premiere of Darryl
P. Zanuck's •Island in the Sun" June 12 at
the Roxy Theatre is being hailed by the New
York Convention and Visitors' Bureau as the
first major theatrical event of the city's summer
Festival.
Bernard A. Gimbel, president and chairman
of the festival, and Royal W. Ryan, executive
vice-president, will take part in the
opening festivities, aided by Ethel Merman.
star of "Happy Hunting," who will be the official
hostess. Twentieth Century-Pox is issuing
invitations to civic and .social leaders.
NEWARK
Toe Goldenberg, formerly associated with
the Rugoff & Becker chain, the Skouras
Theatres and 20th-Fox, is the new manager
of the Capitol here. He worked for 20th-
Fox for 23 years as advertising sales director.
Former Manager George Levitas left for
another job. Former assistant manager
Barry Stier was replaced by Fred Seidler
Carhart, assistant manager of the
Ritz. Elizabeth, has resigned.
.
Dianne Gordon, manager of the Oritani,
Hackensack, returned from a two-week, allexpense-paid
trip to Europe. She won first
prize in the Stanley Warner showmanship
contest half a dozen Stanley
Warner theatres in this area are featuring
live talent shows. At the Fabian in Paterson,
the "Biggest Show of Stars," a rock 'n'
roll show, started. Western Jamboree is another
feature on stage, which is presented
for kiddy matinees.
Robert Mandel. assistant manager of Loew's
State in Newark, enjoyed a fishing vacation
in Florida . Newsreel Theatre. Newark,
is getting a spring-cleaning. The Interior
is being repainted and the seats are being
recovered. Harold Flannery, assistant here,
just returned from a trip to Washington.
The Union Theatre, Union. Is installing a
Carrier air conditioning system. Louis Rossi,
manager, has a new assistant, George
Blanchard. The Movie Council in this city, an
organization of about eight or ten years
standing, is comprised of representatives of
Girl Scouts, Catholic Daughters of America.
PTA Groups. Pi-otestant and Jewish organizations,
to discuss matinees, and the censor-
ship of certain films for matinee viewing.
Rossi, trying to cooperate, recently made
front page news in the local papers when
he balked at the intervention of the Movie
Council when he had films scheduled for days
other than Saturday afternoon Former
assistant manager Paul Diddle has left the
theatre business ... At the Roosevelt Theatre,
Newark, Phyllis Clark is the new assistant
manager to Milton Brenner.
BUFFALO
f^rystal Beach, the summer resort on the
Canadian side of Lake Erie, opened
Saturday, i25), but this year patrons must
go to the resort via bus as the lake steamer,
which has taken Buffalonians to the re.sort
for many years, is no longer operating .
Andy Griffith, star of "A Face in the Crowd."
was here to do some tub-thumping for his
first starring production. Andy, star of the
Broadway stage hit. "No Time for Sergeants"
was welcomed at the airport by Mayor Steven
Pankow and presented the key to the city.
Following a luncheon at Hotel Statler at
noon. Griffith appeared on half a dozen
radio and TV stations, and was interviewed
by the local newspapers. Ben Dargush. manager
of the Center, where "A Face in the
Crowd." opened Wednesday, escorted Griffith
on his tour. WGR-TV covered the airport
arrival of Andy and used the films on its
11 p.m. News the same night. Art Moger of
the Warner Bros, exploitation staff, who
headquarters in Boston, was in town, assisting
on the campaign.
Eva Moffatt, who had been a matron at the
Center for a decade, is dead, Charles Wokasiehn.
doorman in the same theatre, also
died of a heart attack . the
World in 80 Days," wUl be coming to Rochester
soon in 35mm film . . . "Wee Geordie"
was held for a second week in the Dipson
Amherst and the Elmwood theatres. Both
community houses gave the picture a big
buildup ... A glimpse of closed-circuit
television for teaching will be part of this
year's education exhibit at the Erie County
fair w^hich opens August 17. All the equipment
needed for closed-circuit educational
TV will be shown.
VV. E. J. Martin, drama and motion picture
editor of the Buffalo Courier-Express
and William Barney, roto editor, look very
photogenic in a pose with Clark Gable during
their recent visit to Hollywood where
.
.
they appeared in Paramount's "Teacher's
Pet," starring Gable. Doris Day and Mamie
Van Doren Altman. owner and
operator of the Town Casino and Glen Park
Casino, again will produce and direct the
Punorama to be staged July 5 in Offerman
Stadium. The annual event is .sponsored by
the Courier-Express for the Erie Club of
Buffalo, local police outfit . . Elmer F.
Lux. past chief barker of the Variety Club, is
a member of the committee planning the
annual spring dance of the Greater Buffalo
Advertising Club. June 8 in Kleinhans Music
Hall.
Says the Buffalo Evening News: "A strange
breed. Hollywood press agents can be found
doing almost anything — like thumbing
through the postal guide, page by page. One
of them did that recently and discovered that
Buffalo is the nation's city with a Lindbergh
postal station. As a result, the Lindbergh
station cancel stamp appears on a
group of airmail postal cards addressed to
distinguished citizens. Louis M. Matus,
station superintendent, said he received 70
airmail postal cards from Milt Forrest of
Hollywood. The cards went out to a group
of personages, including President Ei.senhower.
Vice-President Nixon. Postmaster General
Summerfield. governors of all 48 states and
Gen. Charles Lindbergh himself. Not just
by coincidence, the cards went out as theatres
are showing a film depicting the New- Yorkto-Paris
flight by Lindbergh. The Lindbergh
station is named after Lindbergh drive, now
Memorial drive."
Lester Pollock, manager of Loew's in
Rochester, caught up in the gaiety of the
season, has plans for adding matinee dances
to the weekend schedule and is now preparing
a dance floor on the theatre mezzanine.
The 2 to 5 p.m. dances will be for teenage
couples.
Mayor Wagner to Host
'Beau James' Premiere
NEW YORK — Mayor Robert F. Wagner
of New York will be the host at the world
premiere of Paramount's film about the life
of James J. Walker. "Beau James." starring
Bob Hope as Mayor Walker, will have a
"gala" opening at the Astor Theatre on June
26 for the benefit of the mayor's Committee
on Scholastic Achievement.
Mayor Wagner has informed Barney Balaban.
Paramount president, that he had appointed
a premiere committee of some 60
leading citizens of New York to handle the
arrangements.
The premiere tickets will go on .sale shortly
at
$25 and $50 each.
Laub Joins Walt Disney
Eastern Legal Division
NEW YORK— Joseph J. Laub, former assistant
general coun.^el of RKO Radio Pictures,
has joined the legal department in the
local offices of Walt Disney Productions,
according to Franklin Waldheim. eastern
counsel. The legal staff is headed by Gunther
R. Lessing. vice-president and general counsel.
Laub joined RKO in 1949. Before that he
was associated with Donovan. Leisure, Newton
& Irvine.
Pevney Promoting 'Tammy'
NEW YORK—Joseph Pevney. who directed
"Tammy and the Bachelor" for Universal-
International, will arrive in New Orleans
Sunday (2i to help promote the opening of
the film four days later at the Joy Theatre.
He will then go to Boston to promote territorial
openings in New England.
BOXOFFICE :: June 1, 1957 E-5

. . Charles
. . Contributions
. . Ron
. . Bob
. . The
. .
. . The
Borough
. . The
. . The
. . Blatt
. .
. .
PITTSBURGH
Tack Kaufman moves his ADV. agency
^ from the Screen Guild BIdg. to the
Atlas Theatre Supply Bldg. June 1. He
will occupy two rooms on the first floor . . .
"Steppin' High." annual dance revue of the
Audrey Ann Studios, was featured May 27
.
at the Liberty Theatre. New Kensington
Sheftic Theatre, Boswell. again discontinued
midweek operations are
wanted for the annual Conference of Chrisians
and Jews fund. Checks should be forwarded
immediately to local film industry
chairman. Jack Judd. at the Columbia Pictures
office.
.
. . . "Freeport
With the Pennsylvania Legislature in the
home stretch, all kinds of strings are being
pulled in efforts to revive the horse racing
referendum A. Moore, Motiograph
engineer of Chicago, was a recent
His feature at this time is the Servus-
visitor.
Fone, electronic car hop
Johnny" Wiseman, veteran Armstrong county
showman, is really showing off with his new
$4,300 Ford Skyliner. Owner of the Ritz
Theatre at Freeport. he is one of the first in
the area to have one of those hardtop Fords
which folds up or down and out of sight.
Patricia Log:ue of the Associated Theatres
circuit office on Pilmrow became the bride
of Albert Mineweaser jr., at St. Pius Church,
Brookline, May 25. Friends reported a beautiful
wedding and an excellent reception at
Gammon's. The bride and groom departed
for an "undisclosed" honeymoon. Mineweaser
and Pat became engaged early this
year following his return from a 2-year
tour of duty with the Army in Germany. He
is employed at the Fisher body plant here.
Pat, certainly one of Filmrow's finest gals,
will resume duties at the Associated office
in several weeks, following the honeymoon.
When Screen Guild took over the Republic
product, shipping of Republic pictures was
removed from Pittsburgh Film Service, which
had handled it since last December 1, and
was turned over to Lou Hanna's Franklin
Film Co. . . . During the showing of "The
Spirit of St. Louis" at the Ambridge Theatre,
the lobby featured special displays erected
by the Pennsylvania Air National Guard and
local Air Scouts. Newsboy Carriers were
guests of Manager Walter Zoeckler . . . Hi-
Lander Theatre. New Castle, staged a threeshow
matinee benefit for the Neshannock
Township Little Big League . new
Super 18 Drive-In Theatre at Wampum
finally got open.
Jake Pulkowski. National Screen shipping
service manager, has a sign in his enclosure
which identifies the "Ulcer Department." A
similar sign is seen on Ann Cohen's desk at
Paramount district headquarters
. . . Reduced
rates are offered at the Nixon for "Around
the World in 80 Days" . Cook, Sheridan
Square assistant manager, and Barbara
Buccigrossi are engaged . Parks is
the newly elected president of the American
Federation of Television and Radio Ai-tists.
"Our moral standards so far as entertainment
is concerned have gone nethermost,"
writes J. W. Holmes of Carnegie, who continues:
"Some of the ribald stuff now coming
into our living rooms via TV wouldn't have
present such entertainment, both places
would have been closed up." And so it goes,
as times change.
Andy Biordi, Ellwood City theatre owner,
who is a tax investigator for the state revenue
department, won the Democratic nomination
for municipal tax collector there. His brother
Frank of the exhibition family at the Majestic
Theatre. Ellwood City, sought the Democratic
nomination for a council seat in the
second ward there, but was defeated. However
the latter won the Republican nomina-
.
tion via write-in votes . . . Mrs. May Weir,
WB exchange booker, is recuperating at her
home after undergoing surgery
Harner, SW purchasing
. .
representative,
Stan
reports
his 82-year-old father, a retired teacher
at Paxtenville, Pa., died.
Mrs. Margaret McGeever, MGM booker,
tripped down steps at home and chipped
a heel bone, but she was back on the job
this week . . . Phillip Bordonaro, lATSE's
fourth district secretary-treasurer and for a
score of years president of Local 444, a sticker
candidate, failed to win a council nomination
in Tarentum's second ward. The 32-year
projectionist is employed at the SW Harris
Theatre, Tarentum . Pittsburgh Harris
Theatre projectionist Clyde Cain was in
Kansas City last week for the funeral of his
sister who was killed in the tornado.
The Columbia exchange has walled in a
comfortable recreation room for the girl employes.
It is located directly in the rear of
the office of Jack Judd, manager . . . Alex
Manos, junior executive of the Manos circuit,
remains at a hospital in traction with
a slipped disk . . . With Republic Pictures
closed here and with Screen Guild taking over
this product, Bill Graner, Republic booker,
switches to a booking post with Screen Guild.
I. T. "Ike" Sweeney, another veteran film
salesman and former Republic manager, has
joined SG in a sales capacity. Milton Brauman
is manager for SG, directed by Bert
Stearn who heads Stearn-Hanna cooperative
Theatre Service.
Charles Mervis, who manages the Roosevelt,
a Mervis Bros. Theatres unit, is doctoring
for arthritis in the legs . Bros,
circuit closed the State Theatre at Youngsville
. . . Mr. and Mrs. Glenn Easter are operating
a single change of program, three
nights weekly at their Almeda Theatre, Morris
.. . An amateur theatre at Clairton is to
make its debut, the "angel" being Clairton
tax money furnished to the recreation department
by the "city fathers." Several years
ago, these politicians used theatre admission
taxes to present free films in the city parks.
Joseph Mazzei said that he would close
the Grant, Millvale, and the Olympic, Verona,
June 3, "partly because of the attitude of
the projectionists' union"
. Skyline
Drive-In near New Castle is being represented
by Co-Op for licensing and booking .
The SW Columbia, Brookville, is scheduled
to close . school district of Economy
Township ( i. Beaver County, will reenact
its ten per cent amusement tax June
10 , . ,
Harold S. Eskin will close the Liberty,
Sharon, except for three nights weekly, and
he may darken the Strand, Greensburg .
Graduating from Har-Brack High School is
Ronald, son of the Floyd Klingensmiths.
passed in the old days. If Harry Williams, of Papa is the Natrona Heights outdoor exhibitor
the old Academy of Music on Liberty avenue,
or the management of the old Trivoli Gardens
and former film salesman for Colum-
bia in this area.
on Diamond street had attempted
to
Tunnelton, W. Va» Theatre
Is Destroyed by Blaze
MORGANTOWN. W. VA.—Pu'e destroyed
the three-story Tunnelton Theatre building
and swept an adjacent two-stoi-y frame
building at Tunnelton, about 20 miles southeast
of here recently.
No injuries were reported from the blaze
that was discovered at 4 a.m. and raged out
of control for more than five hours. The
flames from the two buildings reportedly
leaped skyward approximately 100 feet at the
heighth of the fire.
The Tunnelton volunteer fire department
was first on the scene and recruited scores
of volunteers to fight the flames before aid
from five other departments arrived. Tlie
fire raged out of control for more than five
hours while firemen from as far away as
Grafton directed their efforts at saving
nearby buildings.
The flames were fanned by a slight breeze.
The frame building was set afire when a
fire-weakened theatre building wall collapsed
against it.
Both structures were completely in flames
within two hours of the discovery of the fire.
Joe Solomon Will Handle
New Howco Product
PHILADELPHIA—Joe Solomon's distributing
company. Fanfare Films, Inc., will distribute
the new Howco International films
in the Philadelphia exchange area. The first
release, due in July, will be "Teenage Thunder"
and "Carnival Rock," issued as a package.
' J. Francis White, Howco president, informed
Solomon that "Carnival Rock,"
'n'
featuring several "hot" calypso and rock
roll combos, is now shooting in Hollywood.
Howco will follow up with a western duo
"Fastest Gunslinger Alive" and "Belle Starr's
Trigger Women"— for August release, and a
horror package for September "Superbrain"
and "Monster From the Swamp."
Johnny Night Funds Send
Handicapped to Camp
PHILADELPHIA—Variety Tent 13. in conjunction
with the Philadelphia Daily News,
held its annual Johnny Night benefit show
Friday evening (24i at Connie Mack stadium.
The program started at 6:30 p.m. with a twohour
professional variety show made up of
local talent and acts from the supper clubs,
all the performers donating their talents for
charity. John Facenda, popular newscaster
of WCAU-TV, again acted as emcee.
Tlie proceeds from Johnny Night provide
free summer vacations for handicapped children
at the Variety Club camp in Montgomery
county. A baseball game between the Phillies
and the Pirates followed the theatrical entertainment.
Shooting is scheduled to begin this fall
in the Belgian Congo on "The Nun's Story,"
to be produced by Henry Blanke for WB.
E-6 BOXOFFICE June 1, 1957

. . Tri-States
. . The
. . Duiing
. .
. . Evelyn
. . Allied
. . The
. . The
. . Goldman
. . "Doc"
. . Tlie
. .
. . Sylvia
. . Ruth
. . The
. . Barbara
. . Barney
. . Catherine
. . Dot
PHILADELPHIA
por the first time since pre-Hollywood days,
Philadelphia has a feature film, made
in Philadelphia by Philadelphians—Jayne
Mansfield and Dan Duryea in "The Burglar"
now at the first run Stanley Warner Mastbaum
Theatre. Louis K. Kellerman is the
local producer and Paul Wendkos the local
director. The newspaper critics say "The
Burglar" is not the best picture ever made,
but it is also far from the worst. For Philadelphians
it has a special fascination as the
picture spotlights a number of well known
landmarks, neighborhoods and a thrilling
fini.sh on the famous Steel Pier at Atlantic
City.
Harry J. "Doc" Schad, 83. builder and theatre
operator in Reading for 50 years, died
following a stroke. He first entered show
busine.ss in 1907 when he opened the Victor
Theatre in Reading in partnership with
Claude Carr. Carr & Schad went on to
operate a cii'cuit of more than eight houses in
Reading and Lebanon.
A bill to eliminate the state amusement
tax at regular motion picture theatres in
Pennsylvania was passed in the state Senate
by a 42 to 4 vote and sent to the House.
Sen. Rowland B. Mahany iR), majority floor
leader, said the motion picture industry is
"sick" and tax relief was needed to help to
compete w'ith TV and other entertainment.
Local neig'hborhood movie houses which
have suitable stages are reviving the old
fa.shioned Amateur Night contest. After running
one night a week at the Stanley Warner
Leader Theatre, the contest idea has
been adopted at the Liberty, another Stanley
Warner house . . . Sal Mineo, the 18-yearold
personality who was nominated for an
Oscar last year through his performance in
"Rebel without a Cause," was in town playing
host to the local disc jockeys and the
press plugging his first starring pictm-e. Allied
Artists's "Dino" and also launching his
first recording. "Start Movin'."
George A. Hamid jr. is installing Todd-AO
in the Virginia Theatre at Atlantic City for
a summer run of "Around the World in 80
Days." The Boardwalk house will be the
Ed Heiber, U-I manager, was in the hospital
for a checkup . showing of
"Boy on a Dolphin" at the Fox Theatre,
novelties made by inmates of Eastern state
penitentiary are on sale in the lobby. Proceeds
go to the prison welfare fund .
Fire Commissioner Frank L. McNamee has
ruled that smoke detectors
are required only
in air conditioner systems installed after
2, Jan. 1952. McNamee was president of UA
for a time, and at one time was RKO manager
in Philadelphia and Washington. He is
now associated with Jay Emanuel in operation
of theatres.
The Roxy in Ashland is now being serviced
by Ti-i-State Buying and Booking Service . . .
Charles LeMaire. 20th-Fox designer, was in
town recently for appearance at Strawbridge
and Clothier's department store to help publicize
"Desk Set" . . . Recently in town was
Nat Levy, RKO's eastern sales manager.
berg. He is to join Highway Express in an
. executive capacity Leonai'd Mintz,
Buena Vista repiesentative now in Pittsburgh,
is to return to Philadelphia.
The downtown Mayfair is scheduled to
close temporarily just before tiie middle of
June for extensive remodeling. The lobby
is to be renovated; according to present plans,
the marquee and new curtains and draperies,
wall coverings, fixtures and a new ticket box
were installed. The house is one of the Hicks-
Baker chain, headed by J. Stanley Baker.
Dudley Davis is manager.
Joel Lewis, manager of the Five West, is
spending his day off each week at a newly
acquired country place along the Magothy
River . . . Natt W. Hodgdon, manager of the
Century and News, was in southern Mary-
.
.
.
.
.
Matthew J. Molitch will be married on land on business Read of the
June 9 in Atlantic City to Barbara Hope, Stanley Warner Corp. was in town going over
daughter of Dr. and Mrs. Milton O. Schloss-
maintenance details at the Stanley.
WASHINGTON
Wariety Tent 11 news: George Nathan ha.s resigned Hodgkins of MGM celebrated
been appointed by Chief Barker Marvin
a birthday on May 27 Small
Goldman to serve on the ways and means was vacationing Lewis is the new
committee with Frank Boucher and Jack billing clerk MGM offices have been
Fruchtman, in the temporary absence of newly decorated.
Clark M. Davis, who has been . . . Chief
ill
Barker Goldman gave the board of governors
a complete report on the New Orleans
convention of Variety Clubs International, at
the May 6 meeting. Goldman was International
Canvasman . also has
sent a bulletin to the members of Tent 11,
giving information on the Variety Clubs International
convention to be held in London,
April 22-25, 1958 . annual golf tournament
and dinner dance will be held at the
Woodmont Country Club on Friday. October
11. Sam Galanty, George Crouch and Albert
W. Lewitt are to be in charge . board
of governors of Tent 11 will hold the June,
July, August and September board meetings
at lunchtime instead of in the evening.
Local F-13 held an executive board meeting
Thursday (23) . . . The Robinson Theatre,
Richmond, Va., operated by the District
Theatre circuit, closed on June 1 . . . Neighborhood
Theatres announces the closing of
visit
the exchanges looking very much better
after his recent operation.
.\ngie Ratto, Loew's Palace manager, was
vacationing . Artists office manager
Al Wheeler is vacationing in Florida .
Edna Tollison is the new booker's clerk and
pbx operator replacing John Anderson who
Exhibitors seen on Filmrow included Sidney
Bowden, Mike Leventhal. Jack Levine. Joe
Walderman. R. Robertson of the Dick's
Drive-In. Cumberland, Va., Louis Bachrach,
Roy Richard.son, Bobby Levine, Bill Zell,
George Darinsol, O. Hickey, John Solenberger
and Ed Bridgeforth of the Royal
Drive-In, Winchester, Va., Doug Connellee,
and Gray Barker, Ivan Rosenbaum . . . Ann
Griffin, booker for 20th-Fox in Minneapolis,
and Harriett "Pat" Gray, secretary to Arthur
Krim in Hollywood, were visiting 20th-Fox
booker Sara Young last week.
Ethel Risdon, Warner Bros, head booker,
and her hubby celebrated their 39th wedding
anniversary last week .
Davis,
who has been out for several months following
severe injuries sustained in an automobile
accident, was expected back at her desk
Monday . Wilkerson was on vacation
. . . Booker Eli Zucker was called home
.
.
. . . Ralph May,
to New York due to his father's illness.
the Cameo Tlieatre at Exmore, Va. . . .
first in New Jersey equipped with the newprocess
Mi",
Buying and Booking and IVLi-s. Joe Cohan, Republic Pictures, are
.
Service is now handling the film account of new grandparents. Their daughter, Mrs.
the Roxy in Ashland . Uptown Theatre
in Harrisburg, under the direction of weeks ago . Butler of the Levlne HARRISBURG. PA. — Pennsylvania's re-
John Travis, gave birth to a son several
Seek to End Blue Laws
Mark Rubinsky, has been doing very well Circuit in Norfolk has returned from a Miami maining blue laws of 1794 were termed "obsolete,
Beach vacation Mid City Corp.,
ridiculous, unenforceable and a mock-
lately with an art policy of foreign films. headed by Francis Storty, has taken over the ery of justice" in a resolution adopted
Harry J. Abbott, eighth international vicepresident
operation of the Colony Theatre here from unanimou.sly by the Senate. The resolution
of lATSE, was honored at a recent the K-B Amusement Corp.
directs the joint state government commis-
dinner dance given by Local 752 at the Walnut
sion to make a study of them and submit
Park Plaza Hotel here. Abbott was pi-e-
Clark Davis, District Theatres, who has recommendations at the next session of the
The Gem been in Emergency Hospital for the past several
Legislature.
sented with a valuable gift . .
Theatre. Germantown avenue and Berks months, returned to his home on Thursday
very much improved street is going into a Spanish-language film
Peter Lawford and Phyllis Kirk will topline
policy . . . Stacy Theatre, Tienton, N. J., will booker for the Neighborhood Theatres, has a
make way for a parking lot. It was built in new baby daughter, Lisa Hood. The Mays
MGM's 'Thin Man" TV series.
now have three daughters . Westfall.
1918 and originally known as the St. Regis
Theatre.
River Theatre. Martinsville, Va.. was in to
RCA SERVICE COMPANY, INC.
210-12 North T2th Street
Philaddphia, Pa Rittenhouse 6-7568
BOXOFFICE June 1, 1957 E-7

A

HOLLYWOOD
NEWS PRODUCTION CEIMTEa
iHoUijivood Ofjicc— Suite 2!'J at b404 Hollywood Blvd.. Ivan Spear. Western Manager
Columbia TV Studio
Adds William Froug
HOLLYWOOD—William Froug has been
inked by Screen Gems, Columbia Pictures
television subsidiary, for its executive staff.
where he will be associated with William
Sackheim, director of program development,
to exit Screen Gems. First project on Starr's
slate is a vidfilm series entitled Nom De
Plume, based on a teleseries on BBC-TV.
ABC-TV announced the promotion of Louis
F. Sanman to assistant responsible for coordination
of facilities.
production Sanman.
who was production supervisor of the program
department in Hollywood, will be succeeded
in that capacity by David Loring,
formerly Sanman's assistant. Dan Willis,
shop coordinator in ABC-TV's production
department, is Loring's assistant.
Robert Fellows has been signed to produce
the Goodyear Alcoa Theatre series for Dayton
Pi-oductions. To be filmed by Four Star
Films, the series will topline David Niven,
Charles Boyer. Robert Ryan. Jane Powell
and Jack Lemmon on an alternating basis.
The initial Alcoa telefilm is scheduled for
airing October 7 over NBC-TV. Upon completion
of 39 segments of this series. Fellows
plans to return to the production of theatrical
filmfare.
Producer David Dortort placed the initial
episode of the new telefilm series, tentatively
titled The Restless Gun, before the cameras.
Starring John Payne, it is being filmed under
his Window-Glen banner, and is slated for
telecasting on the NBC-TV network this fall.
Cyd Charisse on Tour
HOLL\'WOOD —Cyd Charisse took off on
a tour in behalf of MGM's -Silk Stockings."
in which she stars with Fred Astaire, to
Indianapolis, New York, Philadelphia and
Norfolk, Va.
New SPG Board Meets
HOLLYWOOD—The new board of directors
of the Screen Producers Guild met Monday
(271 with Sam Engel. president, presiding.
SAG Collects $960,950
In TV Film Residuals
HOLLYWOOD— Members ol the Screen
Actors Guild have collected $960,950.9.5 in
video film residuals for the six-month period
from last November 1 to April 30 of this year.
Residuals tunneled to members by SAG, since
the start of the present pact three years ago,
thus far total $3,336,901.46.
Cost of processing the thousands of checks
being received from producers Is constantly
in the creation of new projects and ideas,
which he will also produce. For the past ten
years Froug has been with CBS radio, most increasing, necessitating an ever-expanding
clerical staff at the guild to handle the remittances,
which are recorded and mailed to
recently as vice-president in charge of programming
in Hollywood.
Meantime, for the purpose of forming his members within five days after receipt.
own independent theatrical film and
For unemployment insurance purposes,
telepix
residual
company, Irving Stan-, producer of Ford Theatre
since its inception five years ago, plans
checks must be figured by recipients
as income during the week received.
George Seaton Renamed
President of Academy
HOLLYWOOD—George Seaton was reelected
president of the Academy of Motion
Picture Ai'ts and Sciences at a board meeting
Friday (24) night. Also re-elected were
Samuel G. Engel and Fred L. Metzler, vicepresidents;
Hal Ellas, secretary: John O.
Aalberg. treasurer, and Jacob H. Karp, assistant
treasurer.
Valentine Davies was named assistant
secretary, succeeding Perry Lieber.
New Series by Disney
HOLLYWOOD—Walt Disney has .selected
Jerome Courtland for the title role in Andy
Burnett, a series of six one-hour shows for
the 1957-58 Disneyland season on ABC-TV.
As Burnett, Courtland will portray a fighting
backwoods farmer who leads a band of mountain
men in forays through Indian country
and the southwest in the 1820s. Filming on
the first three segments is scheduled to start
June 10 under the direction of Lewis R.
Foster.
KCOP to Crosby Group
HOLLYWOOI>—Sale of local television
station KCOP by Copley Press for a reported
$4,000,000 to Bing Crosby. George L. Coleman.
Joseph A. Thomas and Kenyon Brown
was concluded. Actual transfer of license
and takeover of the station must await FCC
approval, an anticipated formality in this
instance inasmuch as no objections have
been filed.
Mayor Wagner to Host
'Beau James' Premiere
HOLLYWOOD—Mayor Robert F. Wagner
of New York will be host at the June 26
world premiere of Paramount's film about
the life and times of one of his predecessors,
James J. Walker, when "Beau James," in
VistaVision and Technicolor, starring Bob
Hope as Mayor Walker, will have a gala
opening at the Astor Theatre in Gotham.
The film's bow will benefit the Mayor's Committee
on Scholastic Achievement, created by
Mayor Wagner in 1955 to aid and promote
the development of high caliber students.
A multiple theatre opening June 5 in the
Los Angeles area will be given Allied Artists'
"The Oklahoman," a Joel McCrea starrer,
and "Last of the Badmen," featuring George
Montgomery. The CinemaScope and color
films have been booked by the RKO Hillstreet,
Iris and seven drive-ins. "The Oklahoman"
was produced by Walter Mirisch,
with Francis D. Lyon directing. Paul Landres
directed "Last of the Badmen" for Producer
Vincent M. Fennelly.
Warner Bros." "The Pi-ince and the Showgirl,"
starring Marilyn Monroe and Laurence
Olivier, will world premiere at the New York
City Music Hall June 13 for the benefit of
the Free Milk Fund for Babies. The Technicolor
romantic comedy was produced and directed
by Olivier from a screenplay by
Terence Rattigan.
Following its recent premiere at the Astor
Theatre in New York. MGM's "Something of
Value" will open Friday (7^ at the Hollywood
Pantages Theatre here and in 21 additional
cities throughout the nation. Among early
bookings for the Pandro S. Berman production,
directed by Richard Brooks, are Albany,
Mimieapolis. Seattle, El Paso, Denver and
San Antonio.
Lita Milan, Peter Graves and Phylhs Avery
headed a group of Hollywood film personalities
who attended the world premiere
Thursday i30> of Pioducer M. A. Ripps'
"Bayou" in New Orleans. The feature, made
by Ripps' American National Films of Mobile,
Ala., for United Ai-tists, stars Miss Milan,
Timothy Carey and Graves.
Bel-Air Slates 'Sidewinder'
HOLLYWOOD—As an outdoor actioner,
Bel-Air Productions has scheduled "The Side-
Now the Powwow Drive-In
OTHELLO, WASH.—George and Clayton winder." an original story by Aubrey Schenck,
Finkbeiner have sold their Sunset Drive-In to the independent company's executive producer.
It's planned for fall production with
the Cherokee Theatres, which has renamed
the airer the Powwow.
Ben Johnson starring.
June 1, 1957
W-

. . Jerry
. . Roy
. . Theatre
. . Mr.
LOS ANGELES
n pproximately GO Filmrowites turned out for
the farewell luncheon honoring Keith
"Mac" McCallum jr., who is leaving the Row
after 16 years to join Associated Artists.
Mac's former bosses, Harry Rackin and Syd
Lehman of Exhibitors Service, acted as emcees
for the event which was held at the
Variety Club. MoCallum was presented with
a set of luggage and a scroll signed by all
those present, among whom was Lester Tobias,
his new boss at Associated,
Complete refurbishing—both interior and
exterior—is under way at the Sierra Theatre,
San Fernando, it was revealed by George
Ingraham, general manager of the Sunrise
Corp. Under the dii-ection of Jack Hessick,
National Theatre Supply Co., new installations
will include carpets by Alexander Smith,
seats by American Seating, Simplex XL projection
equipment, stereophonic sound, a
Walker screen and marquee letters by Bevelite.
Upon completion, the hardtop will be
renamed the Crest. Aspiring to make it the
finest showcase in the valley, the circuit is
reportedly spending $100,000 on the improvements.
United of California,
independent distributor,
opened offices on South Vermont, it
was disclosed by Jack Sonnenshine, the company's
vice-president . . . Newt Jacobs, Favorite
Films, and Harry Novak. National Film
Service, are co-chaii'men of the cerebral
palsy drive on Filmrow . Evans, first
run district manager of Fox West Coast, returned
to his desk following a five-week absence
due to surgery . . . Norman Jackter's
wife and three children arrived from Albany,
N. Y., to make their home here now that he
has become the new manager of Columbia's
local exchange . Persell, DCA manager,
booked seven United Artists theatres
day and date for a June 7 opening of "Loser
Take All" and "The Widow."
SPECIAL
TRAILERS
FILMACK
ihHifi'n?ni^mi
NUF
SED!
RCA SERVICE COMPANY, INC.
911 North Orange Drive
Hollywood 38, Calif. OUfield 4-0880
M. J. E. McCarthy, manager of Allied
Artists' exchange, is vacationing on the Monterrey
Peninsula in northern California, after
which he plans to stop off in San Fi-ancisco
before returning to his office . . . George
Sullivan, Associated Theatres, is also vacationing.
Booking and buying along Filmrow were
Burton Jones and Daryl Johnson, Crest Theatre,
San Diego, and the Strand, Ocean
Beach: Jack Lowenbein, Academy, San
Diego; Mr. and Mrs. Bill Alford, Village and
Plaza, Palm Springs; Dick Sims, Bay in National
City, and Leo Molitor, American in
Newhall.
DENVER
aul Lyday, manager of the Denver, reports
the world premiere of "Bernardine" June
21 will be one of the
most elaborate staged
in Denver in many
years. It is expected
that Pat Boone and
Terry Moore, stars in
the film, and Sam
Engel, producer, will be
here for the event. The
proceeds will go to the
House of Hope, which
is a major charity effort
on the part of
Paul Lyday Mary Chase, author of
the stage play from
which the film was made. Prices for the
premiere will run from $2.50 to $12.50, and
volunteer salesmen have ah-eady started
their rounds to make ticket sales.
Robert W. Selig, president of Fox Intermountain
Theatres, is delivering the commencement
address at the Loretto Heights
college here. The graduating class is made
. . .
Pat Traylor, secretary
up of 66 girls . . .
at Manley, and Irene Canino, secretary at
Gordon
Republic, were on jury duty
promotion manager
Findley, Kansas City, sales
for Manley, was in for conferences with
Arlie Beery, district manager.
Don Spaulding, Republic office manager,
went to Michigan on vacation, with Warren
West, salesman, pinch-hitting on the office
manager chores . and Mrs. J. B.
Stone entertained the staff of the National
Theatre Supply Denver branch at a party at
their home. Stone is local manager. Also
a guest was Lloyd Owenbey, Los Angeles,
district manager.
Several of the members of Women of the
Motion Picture Industry and others on Filmrow
have donated blood to be placed in the
organization's blood bank. The group also
has lined up some donors wdth extremely
rare blood that will be available for direct
transfusions
. folk seen on Filmrow
included Robert Kehr, Ogallala, Neb.,
and Mr. and Mrs. Fred Anderson, Eaton,
Colo.
S^ecuiujie ^/u24jteleM
West: Alfred E. Daff. U-I executive vicepresident,
returned from Europe, where he
attended the company's 1957 European sales
conference in Rome and a meeting of the
U-I German sales organization in Frankfurt.
West: Melvin Sattler, contract attorney on
the studio legal staff at U-I, is back from
New York where he attended to studio
business.
West: Edwin F. Zabel. president of Bel-
Air Productions returned from Europe where
he was checking foreig-n distribution and
meeting with foreign sales executives of
United Artists on upcoming B-A product. He
was accompanied by Herbert Baerwitz.
counsel for the independent filmmaking firm.
East: Frank Melford, producer of "The
Black Scorpion," entrained for New York
to confer with Warner Bros, executives on
release plans for the science-fiction drama.
West: Sid Rogell, executive production
manager of 20th-Fox studios, returned from
a world trip during which he surveyed physical
installations of available studios in
foreign countries where 20th-Fox is contemplating
location shooting of some of its
forthcoming features.
East: Producer Lawrence Weingarten
headed for New York to discuss advertising
and promotion plans for "Don't Go Near the
Water" with MGM's home office executives.
East: Allied Ai-tists executive vice-president
and treasurer, George D. Burrows, planed to
New York on company business.
Title Changes
Young in Love (20th-Fox) to APRIL LOVE.
The Far West (Regal, 20th-Fox) to THE
COPPER SKY.
The Helen Morgan Story iWBi to BOTH
ENDS OF THE CANDLE.
The Dark Shore (U-I) to FLOOD TIDE.
Down Payment (20th-Fox) to NO DOWN
PAYMENT.
A New MGM-TV Series
HOLLYWOOD—Tlie Feminine Touch, a
new half-hour situation comedy series, is
scheduled for production by MGM-TV. Developed
and created by Adrian Samish, director
of programs, the story concerns two
women partners in a beauty salon and the
activities in their emporium.
To One Show Nightly
ROSEBURG, ORE.-Eino Hemmila has
changed the schedule at the Indian Theatre
to one showing nightly Sunday through
Thursday, starting at 7:30.
W-2
B. f. Shearer Compai
Los Angeles— Republic 3-1145
in Froncisco— Underhill 1-1816
rer Company, Seattle— Eliot 8247
Compony, PorMond—Capitol 8-7543
pection Bureau, Denver—Acoma
1

Long Runs Still Big;
New Bills Off in LA
LOS ANGELES Thicr nrw bills failed to
attract the volume ot p.umiume enjoyed by
reserved-seat, loiit;-iuu loadshows. which
continued to dominate llie local fii'st run
scene. "Around the World in 80 Days." which
has been way out in front since its bow, outdid
itself in the 23rd stanza when it grossed
415 per cent, an increase of 50 per cent over
its previous week's take. In the 28th frame.
"The Ten Commandments" registered 140.
"Cinerama Holiday." in the 80th canto which
winds up its local run. scored 115, tieing for
third place with "Desk Set" in its second
time around.
(Average Is 100)
Beverly Canon The Gold of Naples .DCA), 5th wk. 95
Carthoy Circle Around the World in 80 Days
(UA), 23rd wk 415
Chinese Desk Set 115
(20th-Fox), 2nd wk
Egyptian, Paramount Downtown Untomed Youth
(WB); Hell's Crossroads (Rep), 2nd wk 40
El Rey—Albert Schweitzer (De Rochemont) 110
Fine Arts Bochelor Party (UA), 7th wk 90
Four Star The Strange One (Col), 4th wk 40
Fox Wilshire, Orpheum, Vogue Monkey on My
. Back (UA), The Cruel Tower (AA), 2nd wk. 40
Hawaii, Hillcrest, Uptown The Ride Back (UA);
The Big Caper (UA) 65
Ins Warners Downtown, Wiltern The Gorment
Jungle iCoH, The Burglar (Col) 90
Pontages This Could Be the Night (MGM), 2nd
wk 60
Paramount Hollywood Funny Face (Paro), 6th wk. 95
Vogabond Lady Chotterley's Lover (Kingsley),
5th wk 90
Worners Beverly The Ten Commandments
(Paro), 28th wk 1 40
Warners Hollywood Cinerama Holiday
(Cinerama), 80th wk 115
'Youth,' at 105, a Slo'w Pacer
In Lackadaisical Denver
DENVER ~~ -Around the World in 80 Days"
went into its third week at the Tabor, and
"Desk Set" drew a third week at the Centre
because of lack of product.
Aladdin Tarzan and the Lost Sofari (MGM), 2nd
wk 70
Centre Desk Set (20th-Fox), 2nd wk 75
Denver—Kronos (20th-Fox); She Devil (20th-
Fox) 75
Esquire Tears for Simon (Rep) 50
Orpheum Public Pigeon No, 1 (RKO-U-I); The
Young Stranger RKO-U-I) 80
Paramount Untamed Youth (WB); The Iron
Sheriff (UA) 105
Tobor—Around the World in 80 Days (UA), 2nd
•Desk Set/ With 160%
Frisco's Best News
SAN FRANCISCO — "Desk Set" was the
only first run attraction in town that rated
higher than average with 160 per cent. The
other new films did not fare too well.
Fox— Desk Set (20th-Fox) 1 60
Golden Gote For Whom The Bell Tolls (Paro),
reissue 100
Paramount Untomed Youth (WB) 100
St. Francis The Stronge One (Col) 90
United Artists—The Ride Boek (UA); The Big
Coper (UAi 90
Warf,c:d—The Vintage ;MGM) 70
Clyde Nihiser Now Owns
Limberlost Drive-In
GENEV.'\, INT).—Clyde and Betty Nihiser
have purchased the Limberlost Drive-In
Theatre and were planning to have it open
before the end of May. Clyde and Betty
have operated theatres here for seven years,
relinquishing their lease on the Limberlost
Drive-In. which they were instrumental in
getting started, a little over a year ago.
W. R. Miller, owner of the Limberlost,
had been offering it for sale during the
past several months.
ECENT and current developments in
'^ the fields of production and exhibition
indicate that the motion picture
market of the near future will profitably
absorb only two kinds of movies—blockbusters
and firecrackers.
That opinion, as well as the picturesque
description of the two extremes of film fabrication,
i.s voiced by James H. Nicholson,
president of American International Pictures.
AIP. in which Nicholson and Samuel Z.
Arkoff are partners, is at this writing concentrating
on the firecrackers. But they
are noisy rascals— the firecrackers, that
li'l
is—and they are numerous. Moreover, and
considering the fact that AIP is only two and
a half years old. they are exploding w^ith
sufficient loudness and regularity to attract
no small amount of industrywide attention.
Nicholson and Ai'koff launched their releasing
company with but a single finished
feature and with high hopes for more to
follow. Their basic idea was to contribute
some little bit toward alleviation of the
product shortage—and, of course, to snatch
a few bucks for themselves and their producers.
In an arrestingly short time their
program has climbed to a schedule of 24
releases a year. Mounting at the same time
have been profits permitting plow-back into
added production, with an aim of 30 features
for 1958-59 and 40 for 1959-60.
Tlie N. & A. kickoff film was a Roger Gorman
entry called "The Fast and the Furious,"
which can be considered prophetic
phraseology to describe the rise of AIP
the policy of which is defined by Nicholson
and Arkoff as committed to the making of
product "for the young audience which is
today's only sizable audience."
"We are not trying to ferret out members
of the lost audience," Nicholson avers. "We
want the audience there is. That's a very
large group between 12 and 30 years of age.
Their patronage is available to exhibitors if
exhibitors have the entertainment the
youngsters are looking for."
To which Arkoff adds:
"That's where we come in. We offer pictures
with kicks. Youngsters want excitement
and we try to give it to them in our
thrill packages."
The soundne.ss of AIP's initial thinking
has been established by subsequent events.
Nicholson and Arkoff, young men themselves,
experienced in various angles of motion pictures
but new to production, brought a youthful
viewpoint to their undertaking.
The AIP executives work closely with theatremen.
Nicholson is a veteran exhibitor
as well as expert exploiteer. He spends
almost half his time in the field with showmen
to acquaint himself with their likes
and dislikes. Arkoff joins him most of the
time and even now the pair are in England
and Europe on production matters and to
meet with their foreign distributors.
"You have to talk to exhibitors about other
things than terms," Nicholson explains. "You
can't sit in an ivoi-y tower and force-feed
them with product created without regard
for the theatreman and his market. Tlie
exhibitor, humanly enough, wants what he
thinks he can sell. The producer and distriba
filial
S. Z. Arkoff J. H. Nicholson
utor can find out what that is by meeting
with him. The meeting can't be a quick
It has to be for enough time
•Howdy,' either.
to arrive at something."
On this subject, Arkoff declares:
"Information is the life blood of any communications
system. You can get information
if you communicate personally and
directly. Everyone connected with AIP in
the field is charged with asking, listening
and letting us know what's wanted, when,
where and why. The 'who' isn't so important
if the story is right."
The relatively new company is stressing
packages that provide ready-made programming.
Titles and promotional approach are
the first regard, with campaigns laid out
to coincide with completion of the picture
—so that the whole package can be in the
theatre within 60 to 90 days from the time
the screenplay is begun.
AIP plans a two-a-month schedule for
this year's 24, beginning this June. Its producer
list has grown from Corman alone to a
total of six under contract. It uses new
faces, which it finds readily available in
a community loaded with promising unknowns.
Nicholson and Arkoff operate the
company from Hollywood offices and produce
now at Ziv studios. Their product is
completely pre-planned, and shooting is
calculated precisely so that films can be
fini-shed on schedule. Every possible element
of chance is eliminated in subject matter,
shooting and selling.
Firecrackers, it's true—but let it be
remembered that many of today's producers
of the blockbusters, and that goes for individuals
and companies alike, entered the
business even more modestly. And if sincerity,
intelligence and enthusiasm played any part
in such evolution, AIP apparently has an
excellent opportunity to prove once more that
history repeats itself.
In view of the teacup tempest that Breezy
Bill Blowitz has been impresarioing about
Edward Small's "Monkey on My Back,"
definitely anti-climactic was the tidbit from
Rogers and Cowan notifying a breathless
populace that Columbia had won a "longstanding
fight" with the Motion I'icture
Ass'n of America to use the word "dope" in
ad copy for the upcoming Warwick production,
"Pickup Alley." Originally, claim K. &
C., the »rPA.\ insisted on substituting the
word "narcotics" for "dope."
That which we call a dope would by any
other name smell like a press agent.
BOXOFFICE :: June 1, 1957 W-3

. . Betty
. . Oscar
. . Arnold
. . Leona
. .
. . Bud
SAN FRANCISCO
.
Otanford University has created a "theatre
of tomorrow,"* the Florence Hellman
Dinkelspiel Memorial Auditorium, which
was formally dedicated Thursday (23 1. The
stage and the auditorium flow together, and
none of the 728 spectators will be seated
more than 15 rows back Isheim
was scheduled to relieve Richard Shipman as
manager of the Midway Drive-In. He has
been employed at various theatres in the
valley and comes to Dinuba from Coalinga
where he managed the State for United
California Theatre Co. for the past 18 months.
United California recently acquired three
theatres in Tulare county, including the large
600-car capacity drive-in at Dinuba. Isheim,
who has been with the company 18 years, is
being succeeded at the State by John Russell,
who comes from Merced.
Marlon Brando flew from Los Angeles to
catch his sister Jocelyn in the starring role
in Andre Gide's "The Immoralist," playing
in San Francisco. Next fall the brother and
sister will act together in a play. Asked by
a reporter if there is a competitive feeling
over the Brando name, Jocelyn Brando replied:
"I love my brother, there's no reason
to compete; Brando is our name." .
Thousands of visitors to the San Francisco
waterfront were in evidence dui-ing World
Trade Week—a salute to San Francisco's
multimillion dollar maritime trade. The
Italian toy fair caused great excitement
among the children. Some 650 tickets to
special showings of "Pinocchio" at the Coliseum
Theatre here were given to children at
the fair.
Up from Hollywood's Warner Bros, studio
was Max Burcutt, publicist, working on "A
Face in the Crowd," opening Decoration Day
at the St. Francis Theatre . Van
Alstine, Paramount exchange, was in the
University of California Hospital recovering
from surgery . . . Eunice Mock is new secretary
to Paramount Manager Jack Stevenson,
replacing Leora Nelson . Lava-
getto. Paramount booker, was taking his
annual vacation . Goodin, inspector
at Warner Bros., was in the hospital . .
Receptionist Gladys Britton of General Theatrical
returned from a three-week Hawaiian
holiday.
Arthur Unger. the popcorn supply man.
was looking mighty handsome popping along
Pilmrow . Tapper, UA manager,
has been seeing quite a bit of Anthony Quinn.
Bud .said he's been with the guy for two
weeks, and it was an enjoyable association.
Bud played two Quinn pictures consecutively;
"The River's Edge" and "The Ride Back."
Visitors to the Row included Al Stanford,
Oaks Drive-In, Paso Robles; Bob Patton, Uptown
Theatre, Sonora; John and Sal Enea,
Airport Auto Movies; Frank Yokoi, Lincoln
at Sacramento; Howai-d Hill, Hills Drive-In,
Riverdale; Tiny Turner, Coalinga Drive-In;
Harry Hayashimo, Lincoln at Stockton and
the Ryans at Fi-esno, and Alan Finlay, Boyes
Theatre, Boyes Springs.
Quincy Drive-In Owners
Start Recovery Suit
QUINCY, ILL.—World Tlieatrical Enterprises,
Inc., owner of the Quincy Drive-In
Theatre at West Quincy, has taken legal action
to recover possession of the theatre
from its present operators. General Drive-In
Theatres, Inc.
In a suit filed
in circuit court in Palmyra,
Mo., World Tlieatrical Enteiijrises asks for
cancellation of the lease, possession of the
property, an accounting, damages and the
appointment of a receiver "to prevent further
personal, property and business loss."
The complaint specifies the lessors were to
pay some $4,000 in advance, provide a full
accounting at the end of each year and keep
the premises in good repair, none of which
has been done. It is claimed also that the
defendant corporation is "insolvent with less
than $500 capital." The complaint also
charges that "what was a $210,000 theatre
has depreciated $100,000 and will depreciate
further without court action."
Vivien Leigh Is Honored
PARIS—Vivien Leigh, actress of the stage
and screen, was honored by the French
government Saturday night (25) with a
"chevalier" of the Legion of Honor. The
award was made on the occasion of the appearance
of the actress and her husband.
Sir Laurence Olivier, in "Titus Andronicus."
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Variety Boys Club
Gets $115,000 Gift
HOUSTON—The Variety Boys Club received
cash and scholarships totaling $115,-
000 at its fifth birthday celebration last
week at the club headquarters here. The
gift was from Houston Endowment, Inc., philanthropy
established by the late Jesse H.
Jones and Mrs. Jones. It included $90,000
to pay off the mortgage on the present clubhouse,
and two scholar.ships which will pay
up to $1,000 the first year and $600 for each
of three later college years.
When paid off the clubhouse will represent
an investment of about $250,000, according to
Variety Chief Barker Paul Boesch. Boesch
said that plans already are under way for
a second clubhouse to be built later. Robert
E. Smith will donate land at 75th and Canal
for this second venture, also to be sponsored
by Variety Tent 34. The Variety Boys Club
has grown to a membership of 6,513 in its
five years of operation.
Allied Artists Cuts Staff
At Studio for Summer
HOLLYWOOD—Because it is entering the
summer months with a backlog of 15 completed
subjects—including the Billy Wilder
biggie, "Love in the Afternoon," toplining
Gary Cooper, Audrey Hepburn and Maurice
Chevalier—Allied Artists has begun a minor
pruning of its studio personnel. An AA
spokesman characterized the action as "nothing
momentous," however, and stressed that
it is in line with a yearly pattern of cutting
back as the summer season approaches.
The studio itself will not launch any production
ventures for approximately two
months. However, during June and for AA
release filmmaker Lindsley Parsons, wh©
produces independently, plans to gun two
subjects— "Portland Expose" and "Rio Bravo,"
the latter in Cinemascope and color—while
the Clarmount Pictures unit, headed by
J. Raymond Friedgen, will roll "Yuan," an
action drama, on location in Hong Kong.
"Love in the Afternoon" will have a prerelease
opening at the de luxe Egyptian
Theatre here Wednesday (19). Among other
films in the AA backlog are "Hunchback of
Notre Dame." "Dino" and "Let's Be Happy."
Variety Golf Tournament
Tickets Mailed Out
OKLAHOMA CITY—Tickets are in the
mail to all Vai-iety Club members for the
seventh annual Variety Club golf tournament,
to be held Tuesday, June 4, at Oklahoma
City's Meridian golf course.
The all-day tournament, which is open to
all Variety Club members and guests, will
be followed by dinner and dancing at the
Biltmore Hotel's Civic room. Al Good's orchestra
will provide music for the dance.
Entry fee in the tournament is $15 a
couple, which includes dinner and dancing.
Committee in charge of arrangements includes
Jake Guiles, chairman; Charles
Hudgens, Don TuUis, Johnny Wilkinson and
Frank McCabe. For tickets, contact committee
members.
Terry Backer, Merritt Smith and Elizabeth
narrower have been added to the "Teacher's
Pet" cast at Paramount.
BOXOFFICE June 1, 1957

Tornadoes and Floods
Hil Several Houses
ST. LOUIS—The dozen or more tornadoes
that swept through Missouri and Illinois during
the last week and the floods along various
smaller rivers feeding into the Mississippi-
Missouri gave the film salesmen traveling out
of the St. Louis exchanges some hectic hours.
Fortunately, total damage to theatres in the
St. Louis area has not been too high. The
hardest hit was the Fred Wehrenberg circuit's
Ronnie's Drive-In, southern St. Loui.s
County. A tornado which tore through that
section of the county late on the afternoon of
May 22 did more than $5,000 damage to the
drive-in. About 1,000 feet of corrugated metal
fence was blown down, some pieces being
found 2>L' miles aw^ay. Some small out buildings
were blown down and there was some
damage to the screen tower, but the drivein
has been able to continue operations.
There were unconfirmed reports of minor
damages to other drive-ins in both Missouri
and Illinois, but none lost shows for that
reason. At Herrin, III., Marlow's Drive-In
was closed three nights because of storm
conditions in that area. It was reported that
a portion of the drive-in was flooded by water
that overflowed from a small river in the
area.
The East Prairie Drive-In, East Prairie,
Mo., operated by Geraldine Twitty and Earl
Ferrell was under water May 21 and lost
shows several days. Reportedly the water
was half way up the speaker posts.
When flood waters spilled into Campbell,
Mo., in Dunklin County, the Missouri Theatre,
500-seater. was among the buildings in
the business areas that were affected. This
theatre is served by Memphis film exchanges.
The St. Francis River was the culprit in that
area.
At Desloge, Mo., where damage of more
than $5,000,000 resulted from a tornado May
22, the New Grand Theatre, a unit of the
Edward & Plumlee circuit of Farmington,
Mo., escaped with only minor damage, although
other buildings and residences all
about it were wrecked or heavily damaged.
Full Crowd at '80 Days'
Show Despite Downpour
KANSAS CITY—The press, radio and television
preview of Michael Todd's "Around
the 'World in 80 Days" at the Tower Tlieatre
Tuesday night (28) attracted a near-capacity
audience, despite pouring rain at preview
time.
Richard Brous, president of Fox Midwest,
introduced Michael Todd jr., who welcomed
the guests thus:
"Dad is the lecturer in this family, and
he's a hard act to follow, as we .say in show
business. We hope you enjoy the show, and
thank you for coming out in this weather."
Roy Hill, Tower manager, greeted the
guests in the lobby before the show and
during intermission. Industry figures were
sprinkled through the audience and lent a
professional atmosphere to the occasion.
Old Theatre Is Razed
FRANKFORT, IND.—The Peoples Life
Insurance Co. has awarded a contract to the
Cleveland Wrecking Co. to raze the old
Clinton Theatre building.
ri.L>I.\T AT 'THE BIG SHOW —Industry figures who ittended the special
screening of the 'ZOth-Fox product feature, 'The Big Show," at the Uptown, Kansas
City. Upper, 1. to r.: Ralph Adams, Fox Midwest film buyer; George Hunter, FMW
Springfield manager; Richard Brous, FIVTW president; J. R. Neger, 20th-Fox manager;
Dick Durwood. Durwood Theatres; Lloyd Morris, Commonwealth Theatres film buyer.
Lower: Claude Moore, FMW assistant film buyer; Harold Guyett, Uptown Theatre
manager; Howard Kinser, 20th-Fox office manager; Fred Souttar, FMW district manager;
Neger; Woody Longan, Fairway Theatre manager.
Two Racial Bills Placed
Before St. Louis Board
ST. LOUTS—Two bills prohibiting racial or
religious discrimination in places of public
accommodation have been introduced before
the board of aldermen. One bill is sponsored
by the Council on Human Rights. The other
was introduced by Alderman DeWitte T.
Lawson, Negro, and would make it a misdemeanor
for any place of public accommodation
to refuse to serve any person for
reason of race, creed or color. Similar bills
were killed at former sessions of the aldermen.
While they would apply to motion picture
theatres and drive-ins. neither could affect
those amusement places in fact because
none of them now make any such discriminations.
Anyone who has the price of admission
and observes the common rules of
proper conduct can attend any amusement
place in St. Louis without discrimination.
Morris Hamat. Montreal,
Wins UA Contest Prize
NEW YORK—Three United Artists salesmen—Ed
Stevens of St. Louis, Harry Meadows
of Indianapolis and Morris Hamat of
Montreal—won the top cash awards in the
first lap of the Pi'ize Twelve playdate contest.
The competition involves all UA salesmen
and bookers in the United States and
Canadian territories. Piizes are awarded for
sales, playdates and playoffs in the eastern,
western and Canadian divisions.
First-place prizes for bookers went to
Richard Ivy of San Francisco, Rush Williams
of Indianapolis and Ralph Knights of Toronto.
Second-place money among the salesmen
has been won by Bud Truog of Kansas City
and Jay Moore of Dallas. Runnersup in the
bookers competition are Katherine Randall
of Memphis and Martha Chandler of Atlanta.
Screen Classics Expands
To Indianapolis Area
CINCINNATI — Edward Salzberg, president
of Screen Classics, Inc., here, will
distribute the new Howco International product
in both the Cincinnati and Indianapolis
territories.
Scott Lett, general sales manager for Howco,
said that Salzberg has been handling
Howco product for some time here and that
Screen Classics soon will open an office in
Indianapolis to handle Howco product in
theatres served by that exchange center.
"Carnival Rock" and "Teenage Thunder"
will be the first combination released under
the new Howco production program and will
be ready in August.
New Censor Is Named
TOPEKA— Mrs. Margaret Gebhart, Bonner
Springs, has been appointed a member of
the state board of review for a term expiring
March 1, 1960. She replaces Mrs. Prances
Lysaught, Kansas City, Kas., who resigned
after serving two months because she found
the position "too time-consuming."
BOXOFTICE :: June 1957 C-1

. .
. . Nat
. . Willis
. .
. . . Mr.
KANSAS CITY
n t the Hillcrest Diive-In, Ottawa. Kas.. the
huge poles which support the screen
tower were torn off even with the ground by
the recent tornado. Other damage was considerable
but by some miracle, the projection
room was unscathed and only the roof was
blown off the snack, bar. Bill Allison of National
Theatre Supply made a survey of the
ruins and was able to get a shipment of a
new Selby all steel screen tower rolling out
of Akron. Ohio, so that it arrived in five days.
This will help get the drive-in, which is
operated by Mr. and Mrs. W. D. Bancroft,
ready for reopening in a short time. This
makes the third Selby screen tower in the
area, the other two being at the Heart Drivein,
Kansas City, and the Golden Spike Drivein,
Omaha.
Commonwealth's Crest Theatre, which is
managed by Darrel Manes, was bypassed by
the tornado which hit all around it but was
closed by martial law for several days. However,
special permission was obtained to
give
a benefit performance Friday night (24),
proceeds going to the Red Cross for disaster
relief. The rain cut down attendance .
Dick Drear, executive vice-president of Com-
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monwealth. reports the Ozark Drive-In at
Monett, Mo., lost its screen tower and playground
equipment in the current wave of
tornado disasters. The Rialto Theatre at
Searcy, Ark., reported damage to the structural
glass front and the fence at the drivein.
plus the wing walls of the tower, were
destroyed as was part of the playground
equipment. At Joplin the Tri-State Drive-
In had screen tower damage and there was
damage to the boxoffice at the 71 Drive-In at
Fayetteville. Part of the screen tower at the
Rocket in Herington. Kas.. was blown off last
week.
Dorothie VVarneke, Buena Vista office manager,
slipped on the back stoop of her home
Friday night i24i and broke her hip. She
is in the KU Medical Center . . . The Hoffman
service station on Filmrow gave one
day's receipts for the tornado relief fund . . .
C. W. Wolf, field engineer for RCA Service
Co. out of Albuquerque, visited his mother
at Butler. Mo., on his current vacation and
also dropped into the local district office to
confer with E. D. Van Duyne. district manager
Hechtman of the Capitol Flag
.
& Banner Co. was responsible for the recent
Shrine parade decorations. The Capitol's
business barometer registers these pictures
high: "The Little Hut." "Gunfight at the
O.K. Corral." "The Spirit of St. Louis."
Mr. and Mrs. James Underwood have leased
the Barlow Theatre building at Bird City,
Kas.. from Miss Louise Trickett and assumed
management of the theatre May 1. Paul
Wheeler formerly operated the Barlow . . .
Ray Monzingo, manager of Fox Midwest's
Dodge Theatre at Dodge City, reports three
cars were damaged in the vicinity of the
theatre between 12:45 p.m. Saturday and
2:30 a.m. Sunday. Tires were slashed, aerials
broken and aii- let out of tires. At Dickinson's
69 Drive-In south of Pittsburg, five
speakers were reported stolen. According to
Under-^iheriff Elmer Kneebone. the thief
obviously parked his car on the new Rainbow
drive under construction and climbed
over the fence into the drive-in.
yodel and will demonstrate when he gets
back!
Tom Bailey. MGM manager, has two
daughters graduating at different educational
levels. The younger. Mike, was graduated
from St. Ann's parochial school and will enter
St. Teresa's this coming fall. Two parties
were held and Mike won the jitterbug contest
at each one. The elder daughter, Paddy,
graduates from Fontbonne in St. Louis June
3. As to the names. Bailey explains both
were supposed to be boys .so he gave them
boys' names.
Governor Docking of Kansas put one over
on Randolph Scott recently when the lank
star visited Topeka for the premiere at the
Jayhawk of "The Tall T." Docking quickly
handed Scott an autographed photograph of
himself before the star could hand out one
of his own. However. Scott did a rush business
with his fans, passing out autographed
photos ... All theatres in the Missouri
section of Greater Kansas City are being
asked to run trailers of the new United States
savings bond campaign which is being held
in June. Joe Redmond, industry chairman,
is the contact man for the theatremen's participation.
Mrs. .•\nthony Fenton. who with her husband
operates the Starlite Drive-In at Boonville.
Mo., was on Filmrow with her daughter
Sandra. Other Missouri exhibitor visitors
included Harley Fryer. Lamar; Mr. and Mrs.
E. L. Follmer. Warsaw; A. E. Jarboe, Cameron.
Kansas visitors included Eldon Harwood.
Great Bend; R. H. Johnson, Moran; L. W.
Kemp and two boys. Newton. Hank Doering.
Garnett. Hank is taking out some of his
seats and rearranging them for greater patron
comfort, with w-ider aisles and wider
space between the seat rows.
Mrs. .\bbott Sher presented "The City of
Hope" film to WOMPI members at the luncheon
in the Columbia recreation room Tuesday
(28). Mrs. Sher was assisted by Harold
Peck, who is the local representative and
handled the technical details of the screening.
Both he and Mrs. Sher answered questions
about the work done at "The City of
Hope." Members brought their own sandwiches
and were served coffee and cake.
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Abbott Sher reports Exhibitors Film Delivery
was lucky with its ti-ucks during the
recent tornado epidemic. The trucks just
liappened to be some place else when disaster
.struck. The only difficulty of delivery was
encountered trying to get to the Grandview
an- base after the Ruskin Heights devastation.
It took about three-and-a-half hours to get
through the lines set up to keep out curiosity
seekers and looters.
Current vacationers include Howard Thomas.
Warner Bros, office manager, who is taking
a week: Don Walker, publicist, to the
Ozarks: Marjorie Farrell, cashier's clerk at
Universal, in Dallas; Bill Gill, booker at
20th-Fox, and Lena OiT, inspector . . . Bud
Ti-uog, United Artists salesman, returned
from a vacation in New Orleans. Myrtle
Cain. MGM secretary, gave a party celebrating
her mother's 78th birthday and is
taking
a week's vacation to give the mother a trip
to her old hometown of Windsor, Mo. .
Patty Nelson. MGM booking clerk, is another
vacationer . Shaffer. Fox Midwest
manager at Hutchinson, and his wife sent
cards from Germany and Switzerland where
he is representating Rotary. Willis modestly
informs his friends he has learned how to
Mr. and Mrs. Kenneth Kahle, who operate
the Pix Theatre at Hoxie. Kas.. have a new
daughter whom they have named Kari Kae
and Mrs. Henry Neal of Lenora,
Kas., are en route to Alaska for a vacation.
Their son Bob is operating the Neal Theatre
while his parents are away . . . Mrs. Vern
Skorey, wife of the 20th-Fox salesman, has
left for Calgary to visit her father, W. A.
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. . Howard
i
i
I
I
. . . Mrs.
. . President
. . Ralph
. . Columbia
Leggett, and their daughter, Mrs. Robert
Darby of Edmonton. She will be away about
a couple of months . Kinser, 20th-
Fox sales manager, and Mrs. Kinser have
issued invitations for the mai-riage of theiidaughter
Jean to John D. Cooper on June 3
at the First Presbyterian Church in Wichita.
Both the bride and groom will be seniors at
Kansas University next fall.
When one of the local equipment dealers
was queried about what he thought about
the cable theatre prospects from the equipment
angle, he said he hardly thought there
was much in it for him. Better lighting
facilities, maybe — and a different type of
projector, perhaps. His concern is that if
it does come about, it will mean the closing
of more small town theatres.
Paramount's shipping department has a
new second shipper, Donald Genova, who was
formerly at Central Shipping. Esther Coldwell,
inspector, also comes from Central Shipping.
Elsie Warner, inspector, has returned
from a week's vacation and Daisy Zeh iMrs.
Louis I and her husband left this weekend for
a three-week trip through Colorado, New
Mexico and Texas.
These registrants at the Kansas-Missouri
Allied-ITO convention last week were for the
second day and did not appear with the others
published: KANSAS CITY— A. B. Sher, C. H.
Potter. Harold Lux. William M. Allison, Chris
Bean, Alex Shniderman, M. O. Falls. KAN-
SAS—A] McClure and Woody Barritt,
Wichita; Joe Myers, Leavenworth, LeRoy
Hitchings, Osage City. MISSOURI—D. A.
Squires. Fulton; Albert Boos and D. W. Craig,
St. Joseph; Wilbur Vaughn, Jefferson City.
Outside the area: Al Sindlinger and Stanley
Tish, Ridley Park, Pa.; Milton Shapp, Philadelphia;
Herbert Barnett, New York City;
Harold Peanson. Milwaukee.
Reopens in Chatsworth, 111.
CHATSWORTH, ILL.—The Virginia Theatre
was to reopen this weekend on a trial
basis of five nights a week, closing on Tuesday
and Thursday. Local businessmen are
discussing a program to keep the theatre
open.
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LOUIS
puneral services for Mrs. Catherine Levins
Brown, co-historian and for many years
a motion picture reviewer for the Better
Films Council of St. Louis, were held in University
City May 27. Interment was in Val-
. halla cemetery lannuzzi, midwest
division sales manager, and Ed Williamson,
southwest district manager, Warner Bros.,
visited during the week. Williamson headquarters
in Dallas.
Exhibitors seen along Filmrow included
Eddie Clark, Metropolis; Al Smith, Nashville;
Louis Odorizzi, Mount Olive; Bernard
Temborious, Lebanon; L. J. Williams, Union;
Forrest Pirtle, Jerseyville; Cae.sar Berutt,
Rolla, and Mr. and Mrs. Herman Tanner.
Vandalia L. J. "Bill" Williams
of the Missouri-Illinois Theatre Owners;
Eddie Clark. Metropolis. 111., general chairman
for MITO's 1957 annual meeting; A. B.
"Buzz" Magarian, East St. Louis, chairman
of the trade exposition and show; Bess
Schulter. St. Louis, a director, and Myra
Stroud, managing secretary, met at the
Kingsway Hotel Monday (27i with representatives
of the hotel to work out details
for the annual meeting September 9, 10.
.
George Roscoe, field representative of the
Theatre Owners of America, was here May
21 Jerry Behner, office manager, Paramount,
and . .
Mrs. Behner are on a week's
vacation, visiting with relatives in Des
Moines and vicinity. Jerry will be back on
the job again June 3.
Bill Emas, office manager for Universal,
became a father again May 13 when Ellen
Rose Emas was born at St. Luke's Hospital.
Emas and his wife now have three daughters
Ida Caswell Raibourn, 85, who died
.
in Eldorado, HI., May 21 after a long illness,
was the mother of Paul Raibourn, vice-president
of Paramount plans a
four-week saturation booking program for
"20 Million Miles to Earth" and "The 27th
Day." The booking will include 150 theatres
in this territory. The program opens first
run at Loew's State June 13. The exploitation
will include TV and radio spots and
liberal use of newspaper ads.
The St. Ann's four-screen drive-in, operated
by the St. Louis Amusement Co., is
using circular letters to cultivate new customers.
Each letter is an invitation to be the
guest of the management at a show . . . Jim
Castle, Paramount advertising and publicity
man for this district, and Mr.s. Castle are
catching all ears with their recording of "The
St. Louis Blues" done by a group of Japanese
jazz men, Jim is using it as a conversation
piece for the forthcoming "The W. C. Handy
Story." Handy gave the world "The St. Louis
Blues."
.A tidy sum for Boys Town of Italy was
netted through a SlOO-a-plate dinner at the
Chase Hotel and the Teamsters union's boxing
show at Kiel Auditorium Friday night
(24). Mrs. Julia Skouras, wife of George
Skouras, president of United Artists Theatres,
New York City, who heads the international
campaign, was here for the events,
as were Linda Darnell and Cleo Moore. Rocky
Marciano, retired heavyweight boxing champion,
refereed one of the boxing bouts. Bess
Schulter, former local theatre owner, heads
the local committee for the Boys Town in
Italy
drive.
Chicago Scores Down
With Rainy Weather
CHICAGO— Business in all theatres has
been extremely flexible from week to week.
Rises or dips in grosses primarily have been
attributed to drastic weather changes.
(Average Is 100)
Carnegie Albert Schweitzer (DeRochemont),
Chicago China Gate (Col) "0
Esquire Designing Woman 195
(MGM)
Garrick The Bochclor Porty (UA), 200
2nd wk
Grand— Kronos (20fh Fox); She-Devil [20th-Fox)
2nd wk 200
Loop This 190
Could Be the Night (MGM)
McVickers The Ten Commandments (Para),
26fh wk 290
Monroe— Bermuda Affair (DCA); The Widow
1
(DCA), 2nd wk 85
Oriental— Desk Set (20th-Fox), 2nd wk 195
Palace- Seven Wonders of the World
(Cinerama!, 54th wk 315
Roosevelt Shoot-Out at Medicine Bend (WB);
Tarlon and the Lost Sotori :MGM) 190
State Lcl-r Abondon Ship C 1|, 3rd wk 185
ot Surt— The Gold Naples ijCA), 2nd wk 205
Todd s Cinestoge Around the World in 80 Doyi
(UA), 7th wk 350
United Artists Funny 195
Face (Para), 7th wk
Woods—Monkey on My Back (UA), 2nd wk 200
World Ployhouse Spell of Ireland (SR), 4th wk.. .190
Ziogfeld ^Morcelino (UMPO), 14th wk 195
Kansas City First Runs
Quiet; Art Film Ahead
KANSAS CITY — Downtown first run
houses reported a quiet week but their offerings
were not the type to draw extra patronage.
Glen and Dickinson Calypso Joe (AA); Hot Rod
Rumble (AA) 100
Invitation Kimo 175
to the Dance (MGM)
Midland Monkey on My Back (UA); The Iron
Sheriff (L;A) 95
Poramount Untamed Youth (WB); The Counterfeit
Plon (WB) 90
Roxy The Ten Commandments (Poro), 14th wk 100
Tower Uptown, Fairway and Granada The Deadly
Mantis (U-l); The Girl in the Kremlin 'Ul) BO
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BOXOFFICE :: June 1. 1957
C-3

CHICAGO
f^harles Stem, 62, a local exhibitor more
than 30 years, died from a heart attack
on Monday (27). He was co-owner of the
Cinema and Austin theatres with his brother
Henry. Joseph Stern, another of three surviving
brothers, owns the Colony, Marquette
and Highway.
Norman Moray of the Warner Bros, short
subjects department, conducted a one-day
meeting with the local Warner staff . . .
Cinema Annex, which formerly special-
Tlie
ized In Russian films, is now confining its
programming to Spanish films distributed by
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I Rock
and
Sidney
Race Problem Etched Nearly Half of Crescent Co. Stock
In Bob Ruark Film Figures in Dispute Over Trusts
RALEIGH, N. C—Robert Ruark, columnist
and native of Wilmington, attended a preview
of -Something of Value," based on his
best-selling novel, at the Ambassador Theatre
here recently for an invited audience of
newsmen and friends. W. G. Enloe, district
manager for North Carolina Theatres, acted
as host.
Ruark spoke briefly, saying the producers
"essentially had done a pretty good job"
with his story. He promised the audience that
none would go to sleep because "it's the
noisiest damn picture I ever saw."
Raymond Lowery, Raleigh News and Observer,
reviewed the film as follows:
A POWERFUL PRODUCTION
"If Robert Chester Ruark's 'Something of
Value' was a piledriver of a novel, the motion
picture version is at least as powerful a screen
vehicle as any to turn up in some time. A
preview audience appeared shaken by what it
had seen at the Ambassador Theatre here
Tuesday night.
"Readers of the book remarked on the comparative
mildness of the screen treatment,
but this fact could hardly have been surprising.
Goodness knows, it is bloody, violent and
horrible, in many respects. But there is also
beauty and love and a warm appreciation
of friendship and courage.
"This story of present-day Africa follows
the fortunes of two young men, a white Englishman
and his native friend. The former
becomes a guide for big game hunters; the
latter, cuffed by a white man. blazes with
resentment and turns renegade.
"Scenes of Mau Mau (native terrorists)
ritual and initiations and oath-taking are appalling,
occasionally revolting. But they succeed
in driving home the point that Africa's
problems are, as an endstatement by Winston
Churchill puts it, the problems of the world.
THEME NOT CRUELTY ALONE
"And certainly, the theme is not cruelty
alone, but what it does to people—to Peter
I
Hudson his bride (Dana Wynten
and to Kimani
i Poitier). At the
time of the publication of the book, many
literary critics, revolted by all the horror and
violence, tagged the work more of a reportorial
job than a novel with artistic integrity.
I am not in a position to argue that, but I
can say that the movie presented the complicated
whites-vs. -blacks situation with clarity.
Most of the characters were remarkably
alive. There was a cry for a solution to the
problem and a strong hint that, for all the
tragic hopelessness of the climax, it will ultimately
be found. Must be found.
"Rock Hudson turns in a workmanlike job
as the troubled young Englishman. Dana
Wynter, as his wife, is wooden. The best
performances are contributed by the Negro
players, particularly by Sidney Poitier as the
young African turned terrorist and Juan
Hernandez as an organizer of the Mau Mau
units."
NASH'VILLE—Mrs. Nettie Sudekum has removed
the First American National Bank as
trustee for 2.000 shares of Crescent Amusement
Co. stock she had placed in trust for
her daughters, according to a Nashville
newspaper article.
This stock is in addition to the 2,514 shares
involved in litigation that Mrs. Sudekum,
widow of Tony Sudekum, founder of the
amusement company and real estate holder,
filed in chancery court against the bank.
First American, it w^as learned, has not
delivered the 2,000 shares to Mrs. Sudekum's
four
daughters, who were named as ti'ustees
of the trust to succeed the bank.
Trust officers at First American confirmed
that the second trust involving the
2,000 shares existed, but declined further
comment.
ASKS 2,514 SHARES
Mrs. Sudekum's lawsuit did not mention
these shares. It seeks the recovery of the
2,514 shares she had placed in trust with
the bank for herself. The bank, she charges,
has refused to release these shares to her attorneys.
She accused the bank of mismanaging
the trust and with using the stock to
control and operate the amusement company
for the "individual interest" of the bank
instead of in the company's interest.
First American's attorney, Frank Berry
sr., said "we can only say at this time that,
in our opinion, the record of this bank as
trustee has been most beneficial to the
trust estate." He said the lawsuit would be
answered "in due course and the actual facts
regarding the administration of this trust
will be shown."
Mrs. Sudekum sought to revoke the trust
on March 2, 1957. She states in her lawsuit
she did not understand the meaning of the
word "irrevocable" as used in the trust agreement
which states the instrument is irrevocable.
On the same day she removed the bank
as trustee for the trust involving the 2,000
shares, and named her daughters—Mrs. Viola
S. Slack of Pompano, Pla.. Mrs. Kermit Stengel
sr., Mrs. D. W. Johnston and Mrs. Porter
Woolwine, all of Nashville—trustees.
DECLINES COMMENT
One of Mrs. Sudekum's attorneys, Thomas
M. Evans, said no lawsuit involving the 2,000
share.s had been prepared. He declined further
comment.
Details of the trust concerning ti.e 2,000
shares could not be learned. However, it
was reported the stock had been placed in
trust for her daughters' benefit some time
ago.
The bank presently holds the 4,514 shares
of Crescent stock, or nearly half of the firm's
10,000 shares outstanding. The bank has
voted this stock. Two of Mrs. Sudekum's
daughters, Mi'S.
Slack and Mrs. Stengel, also
ov\n sizable shares, said to be at least 500
each. Other large stockholders, it was
learned, include Ben Gambill, president of
Braid Electric Co.. and the estate of the late
Joe Holman, Nashville architect.
The firm has nearly 100 stockholders, but
the names of all could not be learned. Crescent's
.stock books are held in its Church
street offices here, but Webb Hays, first vicepresident
and treasurer of the amusement
company, said they are confidential and can
be examined by stockholders only.
Crescent reported to its stockholders a net
income of approximately $300,000 last year.
This included funds realized from the sale
of certain assets but the type of assets
could not be determined. Its income has
been declining for the past several years, and
a director attributed this to a general decline
in receipts of movie houses. Too, he
pointed out. Crescent has closed a number of
theatres in recent years.
At one time Crescent operated approximately
150 theatres in middle Tennessee,
southern Kentucky and northern Alabama.
It now has 65 to 70 theatres in operation.
Crescent pays dividends quarterly, with
the last dividend declared amounting to $2.50
a share. Over the past several years dividends
have amounted to from $9 to $11 a
share.
As profits have declined the paying of the
dividends has left smaller surpluses. A director
was asked l)ow profits for the past
year compared with 1950.
"They're way down," he replied. "Probably
50 per cent or more."
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BOXOFFICE :: June 1, 1957

. . Mrs.
. . Jean
. .
. . . The
. . The
. .
. .
1 29
. . The
. . The
has
ATLANTA
fILIll BOOKIflG OfflCf
Experience — Industry Integrity
ALBERT E. ROOK
160 Walton st. n.w.
stR^JSoHf*
tel. Jackson 5-8314 ...'^ctto^^^A,
p.o. box 1422
atlanta,
ga.
RCA SERVICE COMPANY, INC.
160- 14th St., N. W.
Atlanta 13, Georgia TRinity 6-0394
Friday (24) was the last day for Patsy
Prints as secretary to Bob Moscow of the
Rialto Theatre. On June 9. she becomes the
bride of Sheldon Wittenstein of Orlando,
Fla.. where the couple will reside. Miss
Printz' successor has not yet been named
The GracevlUe Drive-In, Graceville, Fla.,
formerly known as the Spears Drive-In and
later the Jackson Drive-In. has been reopened
by Roy Butler. Butler has closed the
Jones Drive-In, which he also operated here.
On June 1, Prank Miller will assume operation
of the Town, Jackson, Ga. This theatre
has been operated by Wendell McCoy
Sumner Drive-In, Gallatin. Tenn.,
was taken over by W. A. Carter and J. A.
Smith. This drive-in is now being equipped
for Cinemascope. The booking and buying is
handled by Tom Jones Booking Agency .
Mrs. Emery McEver of K&B Filmrow Soda
Co., was painfully burned about the face and
neck when the stove upon which she was
cooking at her husband's place of business
exploded recently. She was given first aid
treatment.
. . . J. B.
.
closed . . .
.
A^rs. Lois Fincher of the Wilby booking department
returned from a business trip to Nashville The theatres at Ellijay and Chatsworth
has been released from the and Knoxville. District Manager James Frew have been taken over by H. W. Hampton and
Georgia Baptist Hospital. She is recuperating
has returned from a visit to the Cincinnati R. M. McCandlish. These theatres were forlicist,
at her home . Mann, secretary U-I exchange, and Ben Hill, district pubmerly
operated by J. S. Tankersley. Mrs.
to office manager Bob Burnett at .Universal, was in Charlotte and Memphis, setting Marguerite Stith will continue to do the buying
Mrs. Waters has
has resigned. She has been replaced by up forthcoming engagements on "Tammy
and booking Jackie Cain, upped from booker's stenographer.
and the Bachelor" mother of Mrs. clo.sed her Pines Theatre, Sevierville, Tenn.,
Ray Collins, secretary to District Manager and Mrs. W. J. Brackin has closed her Dale
Jean has accepted a position with
Westinghouse Electric Co., where she will James Frew, is seriously ill.
The Dixie at Metter,
Theatre, Ozark, Ala. . . .
Ga., a part of the Dixie report following a vacation Detroit with
Amusement Co.,
her family .
in
Haughtense Bennefield, Martha Chandler, UA booker, entertained handled by Exhibitors Service Co ,
also
Universal file clerk, is ill at her home .
at her new home in Westwood Heights at a
On June 1 Exhibitors Service will
luncheon shower for Nancy Tatum, soon to take over the buying and booking for the
Richard Watkins is a new U-I booker . . .
Ralph Bergquist, U-I salesman, has been become the bride of Phil White, recently an Hamilton Drive-In, Fort Payne, Ala. This
pulled in off the road and made head booker,
theatre is owned by Dave Hamilton . Air Force first lieutenant. More than 20
replacing Dean Morris, who stays on as friends and members of the immediate families
Geneva Powers, secretary to former
. Mrs.
Manager
Bill Kelly at Universal, has accepted a
booker. Bergquist'.s territory has been taken
attended. As president of Tallulah
over by Pete Carnes, former RKO salesman
Palls Young Matrons Circle, Miss Tatum was position as secretary at Exhibitors Service
who came to U-I as a booker when very active in the promotion of the premiere Co.
RKO folded. Manager Richard Settoon, has of Buena Vista's "Tlie Great Locomotive
Chase" which the circle sponsored. White
The new owners of the Decca, Dechard,
is
winding up his studies at Georgia Tech.
Tenn., are W. W. Collins and Pasphall Goff,
who were on the Row buying and booking.
Other visiting exhibitors were C. A. Crute of
the Lyric and Witesburg Drive-In, Huntsville,
Ala.; R. H. Dunn, Camilla and Dunn
Drive-In. Camilla, Ga.; W. W. Fincher,
Fincher Theatres, Chattanooga, and Jay Solomon,
Independent Theatres, Chattanooga,
Tenn.; H. P. 'Vinson jr.. Sundown and Dan
Dee drive-ins, Columbia, Tenn.; T. W. Brett,
Arcade, Sandersville and Tennille, and J.
White, Wedowee, Ala.
UA booker Walter McDonald is back at
work after an automobile wreck on hairpin
turn on Lookout Mountain near Chattanooga.
Doris, his wife, was badly battered
and hospitalized for several hours. McDonald's
Plymouth was a total wreck and the
other car figuring in the accident was badly
damaged. The other car was driven by a
young soldier. Walter and Doris returned to
Atlanta by bus . southern district
drive honoring F>resident Ray Edmontson of
the Dixie Drive-In Theatres circuit, has been
extended to June 1, Gene Skinner, district
manager, reported.
Cinemascope
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Robert Mochrie, MGM executive, was a visitor
at the local exchange. This w^as his first
trip here since affiliating with MGM. He
also visited the Charlotte exchange and came
to Atlanta from that point . . . Columbia,
which took over the former RKO building,
has re.sumed screenings, according to District
Majiager Bob Ingram . monthly luncheon
meeting of WOMPI was held Wednesday
1 at the Variety Club, with president
Jackie Cowart presiding.
•

UA Film of Bayou Land
Opens in New Orleans
NEW ORLEANS— "Bayou," adventure romance
filmed in Louisiana, was premiered
here Decoration Day (30) at the Saenger
Theatre with state and city officials participating
in the ceremonies. United Artists
sales executives attending were headed by
George Pabst. southern district manager, and
Alex Maillho. New Orleans branch manager.
M. A. Ripps, executive producer; Edward
Fessler. author of the screenplay, and stars
in the film flew from Hollywood to attend.
Segregation Protest
Doesn't Hurt Theatre
GREENSBORO. N. C—Carolina Theatre
Manager Neil McGill said the voluntary boycott
of local theatres by Negroes, requested
by a Bennett College professor, has not affected
his business "in any manner." McGill,
whose theatre was showing the film "The
Ten Commandments," said he was "very
pleased with the patronage in our Negro
balcony" at the end of the first day since the
boycott was requested.
Dr. Edwin Edmonds, professor of sociology
at Bennett College, asked an audience of
Negroes attending a meeting of the local
NAACP organization to stop patronizing
Greensboro's segregated theatres.

. . .
Here
. .
Phone;
JACKSONVILLE
The Golden Deed telethon, which was televised
from the Hotel George Washington
auditorium by WMBR-TV for 16 consecutive
hours May 25, 26, became one of the outstanding
entertainment programs to be presented
here. With a goal of $125,000, the
telethon successfully raised many thousands
of dollars for the treatment of cerebral palsy
victims. Star of the show was Hal March,
who had strong support from Jack Dempsey,
Joe DiMaggio, Sam Wolfson, footballer Rick
Caseres of the Chicago Bears and a galaxy
of famous singers, dancers, bands and stage
performers, including the local RCA-Victor
recording star Vu-ginia Atter. Exhibitors of
the area and their service staffs served in
controlling the crowds as thousands of person.s
streamed through the auditorium all of Saturday
night and Sunday morning . . . Variety's
Jacksonville Fair Ass'n staged a planning
session in preparation for the annual
ten-day fair to be held at the Gator Bowl in
October by Tent 44 in cooperation with the
Chamber of Commerce and city and county
officials. Ted Chapeau, fair president, said
that Leo CarriUo has been booked for three
days of performances at the fair.
Cecil Cohen had the first run of "Tears
for Simon," a British film distributed by Republic,
on a double bill with the subsequent
run of Columbia's "7th Cavali-y" . . .
Members of the local WOMPI staged an enjoyable
and entertaining boss-secretary banquet
at the Town House restaurant the night
of May 24, with many leading industry figures
attending the affair, reported Edith
Prescott, WOMPI president.
Ed Linder, manager of the Town and
Country Theatre in Arlington, has secured
the first run of "The Strange One," new Columbia
film which was shot on Florida locations
in Winter Park, De Land and St.
Petersburg with many Floridians appearing
in it . . . Joe Charles was centering the interest
of teenagers on the Capitol Theatre
with the staging of a jalopy giveaway.
John L. Crovo, who retired from theatre
exhibition three years ago, keeps himself
nearly as busy as ever by serving as president
of the local Motion Picture Council, as
property master of Variety's Tent 44, and as
a contact man between segments of the motion
picture industry and civic groups .
A Florida marine, T/Sgt. Charles Love of
Oilando, has a leading role in Jack Webb's
new production for Warner Bros., "The D. I."
from Atlanta on business was Marc
Barre. film cir-cuit official.
'Naked in the Sun' Shown
At Ritz in Tallahassee
TALLAHASSEE — "Naked in the Sun," an
all Florida film depicting the life of Chief
Osceola, was premiered at the Ritz Theatre
for members of the legislature. Starring
James Craig as Osceola, and Lita Milan as
his wife, the di-amatic story of the early days
of Florida was filmed in Osceola County,
heart of the Seminole country, and at Fernandina
Beach, site of Ft. Clinch where the
tribal leader was imprisoned.
The film was produced by Empire Studios
of Orlando. Florida's pioneer film production
company whose first production was "Yellowneck."
The studio is now making, "Banana
Boat" an adventure romance. Negotiations
are under way to obtain rights to the
book, "Shadow on the Hearth," by Judith
Merrill, which would be filmed on the streets
of Orlando and would portray atomic bombing
of the city.
Church In Drive-In
HOLLYWOOD, FLA.—Sherwin Grossman
reports his Hallandale Drive-In will be
used by the Union Congregational Church
each Sunday morning. A different minister
from nearby towns will preach each week.
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SE-4
Dixie Drive-In Circuit
Installs In-Car Speakers
CLEVELAND—The Dixie Drive-In circuit
of Atlanta has purchased Mobiltone in-car
speakers manufactured by the Sandler Mfg.
Co.. Cleveland, for five of its outdoor theatres—the
Piedmont and Stewart drive-ins
in Atlanta, Savannah Drive-In in Savannah.
Winter Park Drive-In near Orlando, Fla..
and an ozoner in Greensboro, N. C. David
Sandler, company president, announced he
also is installing his Mobiltone in-car speakers
in the 31 Drive-In at Cullman, Ala.
To Start Summer Series
HIALEAH, FLA. — Walter Oakerson,
manager of the Essex Theatre, will start
his Summer Movie Club, patterned after the
one of last summer, June 11. Season tickets
costing $1 each will be sold school children
to
for a series of 12 selected two-hour
shows each Tuesday afternoons.
A Shift at St. Petersburg
ST. PETERSBURG—Will Brown has been
transferred from the Pheil as manager to
the Florida Theatre by Walter Tremor, city
manager here for Florida State Theatres.
Dick Leonard, local ad-publicity director for
FST, took over at the Pheil as manager.
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and
Weldon Browns Acquire
Full Interest at Nowata
NOWATA. OKLA.—Everett Mahaney has
sold his interest in the Rex Tlieatre and
Skyvu Drive-In to his partners. Mr. and
Mrs. Weldon Brown, and has returned to
Oklahoma City to join AUied Artists, his
former employers.
Brown and Mahaney purchased the two
local theatres from C. D. Hicks and J. J.
Bowden last December 1. Brown came here
from Shawnee where he was in the appliance
business. Previously he was a high school
teacher in the Oklahoma City system for approximately
15 years.
Mr. and Mrs. Brown are handling the active
management of the two theatres and will
be assisted by their son Bill, an electrical
engineering student at Oklahoma A&M.
Matsoukas Handling Show
For Oklahoma Exposition
NEW YORK—GrandstaJid Operations, Inc.,
of which Nick John Matsoukas is president,
will present all of the Grandstand Spectacular
Shows at the Oklahoma semicentennial exposition
June 14 through July 7. He has
completed negotiations with Lou Walters,
president of Lou Walters Enterprises, for
three different evening shows. Matsoukas is
advertising-publicity director of Magna Theatre
Corp.
The first, running ten days, will be "Ziegfeld
Follies": and second, "Latin Quarter Review"
and the third, "Folies Parisienne."
Matsoukas has also booked afternoon racing
and musical shows.
Roy Wilsons Renovate
The Lamar at Paris, Tex.
PARIS, TEX.—New carpeting,
refrigerated
air conditioning, a new mai'quee, new projectors
and 300 new seats have been installed
in the Lamar Theatre here, purchased recently
by Mr. and Mrs. Roy Wilson, formerly
of Honey Grove. The new owners have
a combined experience of 28 years in the
theatre business. Wilson has been a projector
operator for 17 years and Mrs. Wilson
ha.s worked in theatre offices for 11 years.
HOUSTON
".Actors' Paul Hockuli, Leon Forsheimer
and George Christian, who otherwise punch
typewriters at the Houston Press and Post
here, have returned from their stints on the
"Teacher's Pet" set in Hollywood. Hoc even
got to say a couple of lines besides walking
around making background for the newspaper
story.
Ask Laredo TV Permit
LAREDO. TKX.—An application for a permit
to start a Tele-Movies system here has
been submitted to the city council by Laredo
Theatres, headed by George W. Spence.
Improves at Daingerfield
DAINGERFIELD, TEX.— George "Buddy"
Bass, who recently purchased the Lone Star
Drive-In on Highway 26 between here and
Lone Star, has started a program of improvements.
Bass owns the Morris Theatre
here and the Park in Hughes Springs.
Beauty of Drive-Ins Is Big Facfor
During DST, Says Rudy Koutnik
By BILL NICHOL
MILWAUKEE — The advent of daylight
saving time in Wisconsin has turned the attention
of many drive-in theatremen toward
beautifying the outdoor houses, particularly
those which are continuing their early opening
hours.
Typical is the Highway 15 Drive-In here,
managed by Rudy Koutnik, who said: "Our
policy has been to open at 6:30 p.m., so we
must continue to follow through. 'Vet, we are
unable to throw a picture on the screen until
it actually gets dark."
EXTRA DAYLIGHT HOUR
This gives the drive-ins approximately one
hour of additional daylight in which the
problem is to keep the patrons happy and
entertained. With this problem in mind,
Koutnik recently toured the south and west
and noted that the most attractive drive-ins
always had the largest crowds.
"On my return to Milwaukee," he said, "I
really tied into the project of making the
Highway 15 one of the most beautiful outdoor
theatres in the midwest. We planted
trees, flowers and shrubbery by the truckload:
geraniums, petunias and marigolds.
We bought a lot of concrete blocks (seconds,
at half price I planted more flowers in
the openings, stringing them along the outer
drive. They're all in bloom now, and our
patrons really admire the wonderful effect
their brilliance presents."
Koutnik said the 15 had joined the other
outdoor theatres in a new advertising approach,
wherein all five of them—the 15,
Starlite, Victory, Bluemound and 41—are
coming out with a full-page merchant-sponsored
ad in another effort to attract more
patronage.
In addition to stressing the opportunities
for the kiddies at the drive-in playgrounds
prior to the late start on the screen, Koutnik
listed other novel ideas which have been
productive. For instance, here is the copy
he uses on one of his trailers: "For your
convenience, the following picture will not
be interrupted by a TV commercial!"
AIMS AT UPPED SALES
With seven attendants at the concession
stand, the big problem is trying to care for
patrons' wants in the short ten-minute intermission
between features. To overcome
this difficulty, Koutnik alerts his guests by
announcing during a lull in the picture where
no talking takes place ". . . . there will be
a ten-minute intermission after this picture.
The concession stand awaits your pleasure."
He is endeavoring to up the normal national
average—30 per cent of all partons patronize
the stands— to at least 50 per cent.
The concession stand at the 15 has been
increased in length three times in the past
five years. All vendettes are given a thorough
course in salesmanship behind the counter.
One of the most effective props used is put
across in the following manner: A patron
asks for pizza pie, as an example. The
vendette calls out loud and clear, "One pizza
BU FF ALO
3409 Oak La Room 107
pie!" A moment later you hear; "One
pizza pie coming up!" According to Koutnik,
it's a matter of the power of suggestion.
"Time and again," he said, 'we deliberately
experimented on this approach, and it definitely
works. Seems to impell those people
into asking for the same."
He concluded with the thought that all
theatre operators now. more than ever, must
be on their toes when it comes to booking.
"Twice in the last month, I've had to cancel
.some of my bookings, when I saw TV ads
announcing pictures I had already booked."
Bob Gross, managing the Bluemound
Drive-In, found similar difficulties when
daylight saving time went into effect. He,
like Koutnik and all other outdoor managers,
found it necessary to balance things
out until darkness set in. The Bluemound
has long been noted for its kiddy playground
equipment.
Since opening in 1939, new devices have
been added regularly and at pre.sent include
swings, a Sky Fighter holding 16 youngsters
at one time, hobby horses and a clown on
weekends. Added attractions are Shetland
ponies and hayrides around the grounds.
Patrons are happy to .see their young ones
enjoy themselves, and the way it seems to
work out, by the time it becomes dark, the
children have become more or less "done in"
and are glad to curl up in the car for a
snooze. The parents can then settle down
to the picture without any further disturbance.
COOLING
All in all, most managers .seem to be riding
the situation with a minimum of disturbance.
However, the general trend of prevailing
opinion seems to be in the du'ection of giveaways
if the Gran experiment comes through
without any mishap. Each one contacted,
agreed that the project was a worthy one
and offered scores of opportunities if found
workable. Should the Gran theatres succeed
in awarding a new Rambler car each week
as is contemplated, other exhibitors will
naturally have a go at it.
Film Pioneer at Santone
SAN ANTONIO—William J. Lytle. 88, who
died here recently, owned the first film house
in the Alamo City, the Wigwam on Alamo
Plaza, and later operated the Empire, Pi-ince.ss
and Royal theatres. He built the present
Texas Theatre. He was born on the Lytle
ranch between here and Castroville. Survivors
include his wife Hortense and a son
W. J.
Permit to T. M. Davidge
DURANT. OKLA—The city
council passed
an ordinance granting T. Miller Davidge, who
operates the local theatre, a permit to start
a Tele-Movies system. He will pay SI a year
for three years as a permit fee. After the
system goes into operation he will pay onefourth
of 1 per cent of the gross income on
the first 1,500 installations, and a halt of
1 per cent over 1,500.
EQU
BUFFALO ENGINEERING CO., INC
mentI
Dollas, Texas I
BOXOFFICE :: June 1, 1957
SW-1

. . . Charles
1 1 after
. . The
. . The
. . Manager
PREVIEW BIG SHOW—Many exhibitors attended the recent 'Uth-Fi
ing of "The Big Show" at the Metropolitan Theatre in the Texas city.
Pictured above,
left to right: Mark Sheridan, southwest district manager for 20th-Fox; Gen. Victor
Barraco. Bellaire Theatre: Henry Harrell, 20th-Fox Houston manager, and Joe Deitch.
Florida States Theatres. Jacksonville.
DALLAS
TJowley United's Beverly Hills reopened Saturday
1
reseating, painting and
a general refurnishing of the 800-seat house.
which originally opened in 1944. It is a first
sub run situation . . . Several indoor theatres
have begun summer daily matinee policies
Weisenburg's Arlington Drivein
at Arlington on the Dallas-Fort Worth
highway was the first area ozoner to run
"Giant" and took ad space in papers here
as well as in Fort Worth.
Robert E. Moran was discussing the find-
RCA SERVICE COMPANY, INC.
p. 0. Box 35025, Air Lawn Station
Dallas, Texas Fleetwood 2-3911
ing that optical sound tracts could be reproduced
on film that is completely covered
by a magnetic track with his projectionist
Wyatt Davis at the Hi-Vue Drive-In . . .
Manager Raymond L. Thompson ran "War
and Peace" paired with "Shepherd of the
Hills" and three cartoons for one complete
showing each night at Lone Star's Jefferson
Drive-In Thui'sday-Saturday i30-li. The
total length was five hours and 45 minutes.
No frevue feature was booked for Saturday
night in view of the length of the program.
Thomas Arch Moseley, stagehand at Interstate's
Tower, died Friday (24 1 after an
illness of 18 months. He had worked stage
productions here for 30 years and was a
captain in the Army dm-ing World War 1 . . .
Wayne Love, salesman at 20th-Fox, always
calls on the Plaza Theatre at the right time,
according to owners Ruth Wafford and J. T.
Orr. After having pinch-hit in a prior
emergency by selling popcorn and candy for
them during a matinee (previously reported
in this column! Love made a call minutes
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1 Set of Blower Pulleys and V-Belts
1 Two-Speed IVi-Yi. P. Motor for Blower
1 Unit Allis-Chalmers 5-H. P. Motor Pump
1 Two-Speed Starter 1 One-Speed Starter
All equipment in very good, used condition;
motors and starters atone worth the price.
Wire — Write — Call
HERDER THEATRE EQUIPMENT CO.
408 S. HARWOOD
•Fair Treatment
id Adequate Seriice 30 Years-
DALLAS 1, TEXAS
before the torrential rains and winds that
neared hurricane proportions Thursday (23)
and came to their aid by manning a broom
and mop to impede the water that was forcing
its way into the lobby. "He's a Love-ly
fellow to have come around," Orr and Wafford
reported . storm ravaged several
marquees around town while seven local
airers were running "The Silent World" on
heir screens. "The River's Edge" had opened
.n several first sub run houses during the
I; ash-flooding and it was satirized in the
piess. To cap it off, KFJZ-T^' ran "Monu^n"
for its viewers Sunday (26i.
Mrs. Louise Meeks was installed as associate
conductress at a public installation of officers
of the Mike H. Thomas Eastern Star
chapter on Saturday (li. Mrs. Meeks is the
wife of Paul C. Meeks, projectionist at the
South Loop Drive-In here . Rex
O. Hudson took off on a recent Sunday to
attend a family reunion at Hearne in central
Texas.
Gordon McLendon, who with his dad B. R.
McLendon owns and operates a theatre chain
and multiple radio stations, has spent much
time recently in Houston. He bought KLBS
there and changed the call letters to KILT
on May 14 when he took over again. The
McLendon interests now have the big "Texas
Triangle" in radio, with 91 per cent of Texas'
population as available listeners, with ownership
of KLIF, Dallas; KTSA, San Antonio,
and KILT, Houston . Coronet Theatre
held over for the sixth week "Fire Under
Her Skin," which drew good daily paper reviews
here.
Valdosta, Ga., Roxy Open
Under New Ownership
VALDOSTA, GA.—The Roxy Theatre, formerly
the Suburban when operated by David
Shapiro, has been reopened by the newly
formed Valdosta Theatres, Inc., which is
headed by Bob Hall and J. O. Biddle of
Jasper, Fla. Bill Raulerson is the new manager.
Raulerson came here from Leesburg. Fla.
L. B. Wacaster Still Owner
NEW ORLEANS—Mrs. Jack Auslet of the
Auslet Theatre Service here reports L. B.
Wacaster still owns the Ozark (Ark.) Theatre,
as he has for the last 20 years. The recently
published Auslet directory of indoor
and drive-in theatres in the New Orleans
and Memphis area incorrectly lists another
owner, Mrs. Au.^let informs.
Eight Adult in Ontario
TORONTO—The Ontario board of
censors
classified eight features as adult entertainment
recently, as follows: Crime of
Passion, Delirio, Edge of the City, Green
Man. Hot Summer Night, Night Runner, Top
Secret Affair and The Wild Party.
A. C. Baswell Manages
BAY J-HNETTE. ALA.—A. C. Baswell is
now manager of the Rex Theatre here. Baswell
was an auditor for the McLendon Theatres
in Union Springs, Ala., before coming
here.
Dark-haired Lita Milan has been selected
as Paul Newman's leading lady in Warners'
"The Left Handed Gun."
SW-2 BOXOFFICE :: June 1, 1957

. . . The
. . New
. . Exhibitors
. . Manager
Greensboro, N. C. Negroes
Initiate Theatre Boycott
GREENSBORO. N. C—The Npki'o population
here began organizint; a boycott of theatres
to "avoid paying for the humihation of
segregation." Carohna Theatre Manager Neil
McGill said that Negro attendance at the
theatre during the first day and night of the
boycott was "normal." Leader of the boycott
is Dr. Edwin Edmonds, professor of
sociology at local Bennett College for Negro
women and head of the local unit of the National
Ass'n for the Advancement of Colored
People.
Edmunds urged a Negro audience to "no
longer continue to pay for segregation with
our recreation; the humiliation should
certainly not be at our expense."
Edmonds said the "stimulus" that prompted
his request for the boycott was the "insult"
paid to Rev. Melvin Chestei- Swann sr. at a
preview of "The Ten Commandments."
"The theatre manager sent out invitations
to the Greensboro Ministerial Fellowship
for a preview of the film. When the Reverend
Swann presented his invitation he was
asked to go to another door and to sit in
the colored balcony," Edmonds said.
Swann told United Press he refused to see
a "reliRious film that w;is segregated."
Coastal Drive-In Circuit
Buys Daytona Beach Airer
DAYTONA BEACH—The Volusia Drive-In
has been bought by Coastal Drive-ins, operator
of the theatre for the past four years.
Tlie sale price for real estate and buildings
was $75,000, not including fixtures and equipment.
The 500-car Volusia was built ten
years ago by Mr. and Mrs. Charles M. Lane
of North Haven. Conn. The Lanes own two
drive-ins and a conventional theatre there.
News of the change of ownership came from
P. L. Alig jr., president of Coastal Drive-ins.
Charles Mason Is Named
HARTFORD— Charles Ma.son, at one time
with Stanley Warner Theatres in Pittsburgh
and more recently on the UA sales staff in
that city, has been named to the SW northeastern
zone office booking department.
Eventually, he will handle similar duties at
the circuit's Boston sub-office, according to
zone chief Harry Feinstein.
Drive-Ins to Hike Price
TUSCALOOSA. ALA. — "Due to rising
costs." the Skyline and Dale drive-ins here
will increase adult admission price to 60
cents. All children under 12 are free when
accompanied by parents.
Unite to Reopen at Vinton
VINTON, LA.—Civic and recreational clubs
here are combining in a project to reopen the
Joy Theatre, the only motion picture house in
this town of approximately 2,000.
Raise Children's Admission
GARRISON. TEX.—Mr. and Mrs. N. C.
Garrison have raised the children's admission
price at their State Theatre to 20 cents.
The adult admission is 35 cents.
Rudy Bond essays a heavy in "The Hard
Man," Romson production for Columbia.
SAN ANTONIO
f^eorge Kaczmar, manager of the Empire,
billed a four-feature unit show the first
half of the week at popular prices . . . "Invitation
to the Dance" w'as given a private
screening at the Josephine Monday morning
for local members of the San Antonio
motion picture advisory and reviewing board.
The regular run of the picture will be this
summer.
Don Miguel Galvan's sister, Mrs. Goode of
San Antonio, died here. Galvan owns and
operates the Pena Theatre, New Braunfels
San Antonio Twin Drive-In had a
five-unit program show. Three films were on
the south screen, while two were being
shown on the north screen . playground
and concession equipment was recently
installed at the Circle 81 Drive-In.
The new kiddyland is personally supervised
by Manager Jesse Wallace.
Piloting new cars are Robert Gallegos, Azteca
Films head booker, and Abel Cortinas,
projectionist at the El Charro Drive-In . . .
Adelina Morantes of the Azteca office returned
from a delightful vacation down
Mexico way.
supermarket, making it the largest theatrerestaurant
in the entire southwest. The most
recent openings in San Antonio include the
Circle 81 and Twin Outdoor drive-ins.
Bill Samelson, manager of the Ait^^ieatre,
donated one-fourth of his boxoffice
receipts on "Albert Schweitzer" to the famed
late missionary's hospital in Africa . . . The
"
Aztec screened "Johnny Tremain for PTA
unit executives and educational officials
early one morning last week ... At Azteca,
Assistant Manager Thomas Garcia was off
on his annual vacation. Head booker Robert
Gallegos has been out of the office with a
virus infection which kept him at home for
a week . in town to buy and
book: Ed F. Brady, Palace, San Benito;
Francisco Saeta, Espana, Pharr; Manuel
Womble, Royal, La Feria, and Hernan R.
Garza, Mexico Teatro, Rio Grande City, Tex.
Egon Klein and M. R. MacConville, Columbia,
Frieda Walerstein and Doris Lerner of
Mexico City are visiting in San Antonio.
Miss Walerstein is the daughter of Gregorio
and Josefina de Walerstein. He is the chairman
of the Producers & Distributors Ass'n of
Mexico . B. Blankenship of the
Josephine played two art pictures on his
encore night Wednesday (15). They were
"Roman Holiday" and "Lady Chatterley's
Lover." This neighborhoood house usually
runs only a single bill.
Manager Lynn Krueger of the Majestic
was named to the San Antonio chapter's
1958 March of Dimes along with many others
prominent in the business, civic and professional
field here. Krueger, who has managed
the ace Interstate house for the past
several years, will be on the chapter's executive
John Flache of Lamesa recently opened
committee for the coming year.
his new Ascarate Drive-In, El Paso, with a
mixed picture policy consisting of one American
feature and one Spanish-language film George Macready portrays a French general
on each program change. The Frels circuit in "Paths of Glory," Bryna production for
opened the new Lone Tiee Drive-In, Victoria,
UA release.
this spring. It boasts of a
swank
PROJECTOR :
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SPROCKETS GROUND TO "FOXHOLE" SIZE S2.00 EACH
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.\
-you -jnimi J&u:
Take advantage of the tremendous buying power of BOXOFFICE readers.
Reach this wonderful market at a cost you can afford. Tell and sell to the
many buyers in your own territory who are always in the market for
something. Practically every exhibitor you know reads BOXOFFICE. If
you need help in wording your message, ask us. No charge.
BOXOFFICE
Published Weekly in 9 Sectional Editions
sw- BOXOFFICE ;: June 1. 1957

H.D. Grove Will Retire;
Tri-States Executive
DAVENPORT. IOWA—Herbert D. Grove.
district manager of the Ti-i-States Theatre
Corp. in the Quad Cities and Cedar Rapids,
has announced his plans for retu-ement.
Grove and his family plan to move to Texas.
Grove has been district manager of the
theatre group since 1941. He started his
career in show business in 1906 in the first
motion picture theatre in Des Moines as a
projectionist. He came to Davenport in 1913
as projectionist in the former Casino Theatre,
in the building now occupied by the
Times cafeteria.
During his career as a projectionist, he
developed the changeover system now used
in all theatres using two projection machines.
He also built and installed the first
automatic projection lamp controls in the
A. H. Blank theatres. When the former
Garden Theatre was opened in Davenport,
Grove took over the active management of
the Casino. In 1916. he returned to Des
Moines to become manager of the Family
Theatre there.
He spent 20 months in the Army during
the first World War. during part of which
time he had charge of motion picture entertainment
for the Rainbow Division, operating
theatres in seven towns and one night stands
in 14 others with mobile equipment. In 1919.
he returned to Des Moines and subsequently
took over management of the Des Moines
Theatre. Later, he was transferred to Waterloo
and Cedar Rapids, returning to the Quad-
Cities in June 1929 as manager of the Fort
Theatre in Rock Island. Later he became
Quad-City manager and in early 1941. he was
promoted to district manager.
Grove is a member of many civic groups
and has been active in community affairs
throughout his long career here. Upon his
retirement. Mr. and Mi-s. Grove and their
daughter Marjorie will move to the Houston
area in Texas. The Groves' son Herbert jr.
is a chemical engineer in Texas City. Miss
Grove has been secretary to her father since
1942.
Paramount Salesmen
Continue in Omaha Area
OMAHA—The Paramount exchange office
was closed completely last week, after remaining
open several weeks since the merger
of the branch with the Des Moines office.
Lillian Daniel.son, secretary to manager M. E.
Anderson, had remained for final cleanup
activities but has now left the company.
Open at Hector, Minn.
HECTOR. MINN. — Lawrence C. Wiesner
opened the new $80,000 Municipal Auditorium
Theatre here on Memorial Day i30k Evening
showings are at 7 and 9 p.m. with a
Sunday matinee at 2:30. Orchids were given
to the first 100 women attending the opening
.show, and cigars went to the first 100 men,
and free popcorn to the first 100 children
Opening program was "The Rainmaker."
Jy^o Appointed to Share
Tri-States Management
W. K. I'raught
MINNEAPOLIS — Woodrow R. Praught,
northern division manager for Minnesota
Amusement Co.. has been named co-general
manager of the Tri-States Theatres by Edward
L. Hyman. vice-president of American
Broadcasting-Paramount Theatres, parent
corporation of both the circuits. Associated
with Praught in the management of Tri-
States will be A. Don Allen, at present booker
buyer and supervisor of operations with
main offices in Des Moines, Iowa.
The promotions. Hyman explained, are in
line with the company's policy of advancement
from within the ranks of the organization,
and become effective July 1 when A. H.
Blank, founder and president of Tri-States
and nationally known showman and philanthropist,
retires from active management
of the Tri-States circuit.
Praught, who resides at Minnetonka Beach,
IS a veteran of 26 years service with Minnesota
Amusement Co.,
which operates theatres
in 22 cities of Minnesota, Wisconsin and the
Buys Garrison Kota
GARRISON, N. D.— Arthur C. Bean has
taken over operation of the Kota Theatre
He purchased the projectors and seats
here.
Anderson and salesman Linford Pitts will from Bernard Kirchen of the Kirchen
continue to cover the territory. Pitts will be Agency. Bean operated the Riverdale Theatre
available at 4215 EXans St., Omaha, phone
from August 1949 until he came here.
Pleasant 0250. and Anderson at 3552 North Pi-ior to that he operated theatres at Lakota
38th St.. phone Pleasant 8666.
and Kindred in North Dakota and at Lake
Park. Minn.
Plan Kid Film Series
SAC CITY. IOWA—Letters have gone out
to all children in the first seven grades of
the schools here telling them of the summer
series of shows which w'ill begin June 12.
There will be a show each week for eight
weeks, approved by the PTA and the
Children's Film Library. Sea.son tickets sell
for SI and single admissions are 25 cents.
A. DON ALLEN
Dakotas. A native of Duluth, Praught joined
the company there as an usher
cept for tW'O years in the army transport
service during World War II, he has continued
with the company as theatre manager in
various cities until coming to the Minneapolis
main office in 1952 as the supervisor of the
northern division, comprising theatres in
Duluth, St. Cloud, Hibbing, 'Virginia and
Moorehead, in Minnesota; Fargo, Grand
Forks and Minot, North Dakota, and Superior,
Wis. He will reside in Des Moines.
Announcing promotions within the Minnesota
Amusement Co., Charles W. Winchell,
president, has named Charles A. Zinn, at
present in charge of Twin City theatres, to
replace Praught as head of the northern
division. Thomas Martin, now managing director
of Radio City Theatre, becomes Minneapolis
city manager, supervising the Radio
City, State, Lyric, Uptown and Rialto theatres,
Fred Bachman, now manager of the Paramount,
St. Paul, becomes city manager there,
directing both the Paramount and Riviera.
Zinn, a lifelong resident of Minneapolis,
is a veteran of 34 years with the company,
Bachman. 31 years and Martin, 28 years.
Langdon Repeals DST
Others to Follow Suit
LANGDON. N. D.—The tide has started to
turn the other way as a number of communities
that adopted daylight saving time are
rescinding their action. This town is one of
eight that has reverted to regular standard
time after pressure from farmers in the
surrounding area.
At the city council meeting next Monday
night. Minot, N. D., one of the state's largest
towns, also will have before it the proposal
to rescind a resolution that put it on fast
time.
"A wave of hysteria launched daylight
saving time in a number of tow-ns," points out
Harry Greene, an executive of the Eddie
Ruben circuit that has theatres in Langdon
and other North Dakota towns. "Now that
they have it under their belts most of them
don't like
it."
June 1, 1957

. . The
. . Jim
. . The
. . Lou
. . Irene
. .
D E S
MOINES
pilmrowers were sorry to learn of the death
in Los Angeles of Samuel H. Elman, 72.
former operator of the Grand Theatre here
for 28 years. Elman died of complications
after siu-gery. Born in Romania, he lived in
Des Moines from 1900 until 1940 when he
DRIVE-IN SPECIALS
4D
NATIONAL THEATRE
SUPPLY CO.
1120 High SI. - W. R
STRAWS AT "OLD" PRICES!
"Snack-0-Motit"
Pop-Up
$12.50
Troys
moved to California .
Palace Theatre
in Vinton entertained school youngsters recently
in recognition of their having received
a dental checkup. Ernie Kammerer,
manager, treated the youngsters to an hourlong
show as he does each year for those who
take part in the dental program.
Shirley Exferd, Warner contract clerk, has
returned from a week's vacation . . . Hazel
Hudson. Film Depot inspector, is vacationing
for three weeks . Ricketts, Columbia
booker and office manager, is a
grandfather again! Proud father is former
Filmrower Jimmy Ricketts, who now lives
in Denver and this brings his total to two
boys and two girls—the new baby being a
daughter . . . Mary Akars, Universal stenographer,
is spending her vacation fishing in
Minnesota.
Chuck lies, chief barker of Variety, issued
postcard invitations to members to attend
a screening of "The Heart of Showbusiness"
last Monday preceding the regular luncheon
meeting at the Standard Club . . . Randolph
Scott, star of many western films, was in
recently to promote "The Tall T." Scott talked
mostly about his family and home to reporters
who interviewed him.
Wilma Frace, Universal inspector, is entertaining
her daughter's family from Kentucky
during her vacation. The whole family will
go fishing part of the time . Levy
will represent the Des Moines area in New
York in June at the Will Rogers Memorial
Hospital testimonial dinner and will journey
to Saranac Lake with other representatives
from around the country. Lou says the
meeting here to make plans for the drive
will be about July 1.
YE^RS OF
pair your Standard and Super Simplex.
Century and Motiograph Projectors.
•
•
• Our Sound Service is under the
direction of H. L. Jepson.
•
*
•
• Our Modem Repair Shop will re-
•
John McCallum in charge
Our Sales Department is imder the
direction of Dick Sutton.
OWNERS
R. G. FAULDS ESTATE
A. E. THIELE
DES MOINES THEATRE SUPPLY CO
1121-23 High Street Des Moines, Iowa Phone CHerry 3-6520
Lester Zucker, Universal district manager,
was a guest in the exchange . Moore
is a new ledger clerk at Universal . . . Welcome
back to Bill Peld. Realart Pictures, who
recuperated in Texas from his recent illness
and looks wonderful now . old RKO
exchange is undergoing a remodeling job inside
and out to ready it for an insurance
office . . . Meredith Olson, daughter of Betty
of DCA and Ralph of Universal, was featured
in a fuU-page feature story on baby sitters
in the Sunday Register May 26 . . . Helen
Wallace. UA. is a new member of WOMPI .
Kenneth Lowe is a new parttime city driver
for Iowa Film Depot.
Joseph Gillam Buys
Hotel and Theatre
SIOUX CITY. IOWA—The business and
equipment of the Mayfair Hotel and the
Iowa Theatre, owned for 18 years by Mr.
and Mrs. William Wachter, has been sold to
Joseph Gillam of Mason City, Iowa, and
Neenah. Wis.
Ownership of the building and properties
was retained by the Wachters, but 15-year
leases were given on each. Gillam has taken
over management of the property. Wachter.
who is going into semi-retirement, will remain
with the business as public relations director
and will maintain an office at the
hotel.
The Iowa Theatre, 312 Nebraska St., is
leased by Sol Schulkin. No changes in this
arragement are contemplated. Gillam said.
Gillam is president of the Valley Inn
Hotel Co.. operator of the Valley Inn at
Neenah. and is owner and operator of the
Eadmar Hotel in Mason City. The acquisition
of the Mayfair Hotel operation brings three
hotel.s under the Gillam banner.
C'Scope to Platteville, Wis.
PLA1TEVILLE. WIS.—Technicians have
completed the installation of Cinemascope
equipment at the Platteville Drive-In. The
size of the screen has been enlarged so that
now the picture is as large as 1,600 average
sized 21" TV sets.
"The Hard Man," Guy Madison's independent
starring vehicle, will be filmed in
color.
NC-2

, . . Jack
. . Winston
1
Omaha Tenl al Work
On Benefit Affair
OMAHA—Pat Halloran, Variety Club chief
barker, announced brisk ticket sales for the
Sammy Davis jr., show at the Civic Auditorium
Arena here June 7. Ti-ailers are being
run at the Omaha theatres and spot announcements
have been broadcast on radio
and television.
Tickets are on sale at Russell sporting
goods store. Some tickets were sold on Filmrow
for Variety Club members in a special
reserved section.
All the proceeds above expenses will go to
the Tent 16 charity project, the Omaha
Children's Hearing School. Pictiues have
been presented on television showing activities
at the school and the aid the project is
to afflicted children of preschool age.
OMAHA
giving
T ouis O. Marshall, owner of the Empress
Theatre at Verdigre, Neb, has sold the
to business Alfred H. Marshall, his nephew
... Ed Cohen, Columbia salesman, has a
new company car and it appears his wife
will have a new auto, too. Her car was stolen
and recovered in Lincoln, after being wrecked
Miller, usher at the Brandeis Theatre,
was hit by an auto when he was on the
way home from work. Manager Ed Force said
Miller suffered a fractured skull and was
unconscious for a couple of days.
Fifteen golfers turned out for Filmrow
League play at Dodge Park last week. Tony
Goodman, 20th-Fox booker, led the field with
a 74 net but got nosed out by the handicap
shooters. Goodman's son Johnny, named
after his uncle. National Amateur and Open
champ Johnny Goodman, graduated from
Technical High last week . . . Bill Tamen,
exhibitor at 'Vankton, S. D., and his family
were vacationing at St. Paul.
Edna Nass, 20th-Fox booker, was still recuperating
at home after an operation . . .
Sam Hart, publicist from New York, was
working in the Omaha Allied Aftists office
last week on advance work for "Love in the
Afternoon" . Brown, booker from
Kansas City for the Commonwealth circuit,
spent several days in Omaha last week lining
up theatres in the area. He reported that
the Grand Island Drive-In now has Cinema
Scope.
Pat Frieler, with the 20th-Fox Denver office,
visited her relatives in Belle\'ue and
paid a visit at the Omaha exchange ...CO.
Moore, exhibitor al Dunlap, Iowa, retiu-ned
from California and is resuming operations
of the Dunlap Theatre. Moore is recuperating
from a broken arm . . . Joella Cohen,
journalistic daughter of Columbia salesman
Ed, made the front page of the World-Herald
in Omaha with her feature story on the
tornado at Kansas City, Mo., where she is
employed by the Red Cross.
Exhibitors on the Row included Nebraskans
Charles Thoene, Lyons; Harry Hummel,
Scribner: Jack McCarthy. Louisville:
Paul Tramp. Oxford: Mrs. Ed Haser. Papillion.
and lowans Dick Johnson. Red Oak;
Howard Brookings. Avoca: Bick Downey.
Hamburg: Ray Brown. Harlan.
MILWAUKEE 'Lillle Hut' Grosses
A Hied of Wisconsin calls it the second annual
vacation-land convention, since it
will again be held at beautiful Elkhart Lake's
famous Schwartz Re.sort. Last year's rates
apply for exhibitors: SIO per day, which includes
three meals, lodging and all of the
resorts privileges! R;Uly 'round, showmen,
June 18 and 19, to mix business with pleasure.
Frozen kosher dill pickles on a stick may
not be something new to a majority of our
readers, but it is for Robert Brill, manager
at the Princess Theatre here. He said he
purchased one bottle of the delicacies to offer
at the theatre just to give patrons a
laugh at "such foolishness." "I really intended
to take 'em home anyway," smiled
Brill. At any rate, just for a lark, he took
the bottle out of the "icebox," rammed a
stick in one and held it up calling out:
"Who's next for a frozen kosher dill pickle
on a stick?" To his surprise, he related,
"I sold out in ten minutes! The jumbo's at
15 cents: large, 13 cents; regulars, 10 cents,
and the midgets, 5 cents." Note I now stock
'em, he added. One solid row of bottles!
Even has some of his patrons asking for a
pickle on a strawberry sundae at 40 cents
per
copy.
Estelle Steinbach, Strand Theatre manager,
is honored again. This time, she has
been accorded special recognition by the
Quota Club in token of her many gestures
in the general direction of the "leaders of
tomorrow." Miss Steinbach opens the Strand
shortly with "Around the World in 80 Days."
Leave it to Al Meskis, Warner Theatre
manager, to dig up the highlights of any
personality here to exploit a film. Mirella
Rocco, who doubled for Donna Reed in the
filming of "Beyond Mombasa," mentioned
her turbulent childhood on a farm in Africa
with all the trimmings: hunting wild animals.
That was enough for showman Meskis. Result,
a neat three column article in both
local papers playing up the adventures of
Miss Rocco. Naturally the Warner Theatre
came in for a plug.
As this is being read, the Gran theatre
circuit will have awarded the first of a total
of eight Rambler cars. No admission ticket
purchases necessary, merely the signing of
an award blank at any Gran theatre or
Rambler dealer showroom. What with Wisconsin's
limitations on this sort of thing, one
independent exhibitor said he might try
something along this line, but would wait a
couple of weeks to see if the state intended
to bring action on the experiment, as he
termed it.
Wally Stolfus Is Named
Charles City Manager
CHARLES CITY. IOWA -Wally Stolfus.
39. who formerly managed theatres in Chariton
and Oelwein, has been appointed manager
of the Charles and 218 Drive-in theatre.^
He fills the vacancy created by the April 30
death of Royce Winkelman.
Stolfus has been with Central States Theatre
Corp. since 1933. He and his wife Abbie
have two children. Wally Alan. 15. and Jon,
10. The family will move to Charles City
June 5.
125 in Twin Cities
MINNEAPOLIS—Bu.siness again slowed
down to a snail's pace, although a cold and
rainy weekend was favorable for the showhouses.
Among the newcomers, "The Little
Hut" made a good showing. "The Spirit of
St. Louis," in its fifth week, still was strong.
The other holdover was "This Could Be the
Night," chalking up a second stanza.
{Average Is 100)
Gopher—The Little Hut (MGM) 125
Radio City This Could Be the Night (MGM),
2nd wk, 90
RKO Orphcum— Public Pigeon No. \ (U-l) 90
RKO Pan The Spirit ot St. Louis (WB), 5th wk.. .100
State The Buster Keoton Story (Para) 85
World The Bochelor Porty (UA) 95
Omaha First Runs Sag;
None Hit Average
OMAHA—The turnstiles gave off with but
a dim tinkle last week. The best of the
downtown offerings was "Lizzie." The weekend
weather was wonderful for gardening,
picknicking, golfing, etc., and the Ak-Sar-
Ben races drew a lot of Omahans' entertainment
budget.
Brandeis— Shoot-Out ot Medicine Bend (WB)..90
Omaha Attack ot the Crab Monsters (AA); Not
of This Earth (AA) 85
Orpheum The Buster Keoton Story (Para) 75
State Lizzie (MGM) 95
Milwaukee Grosses Down;
"Commandments' Leads
MILWAUKEE — First run scores sagged
considerably, with the lone exception of the
15th week of "The Ten Commandments"
which grossed 160 per cent at the Towne.
Alhambra Dragoon Wells Massacre (AA), Hot
Shots (AA) 00
1
Palace—The Ride Bock (UA); The Big Coper (UA) 70
Riverside The Little Hut (MGM), The Vintoge
(MGM), 2nd wk 90
Towne The Ten Commandments (Para), 15th
(Col)
(UA)
-Beyond Momboso (Col); The Burglar
n—Desk Set i;20th-Fox); Bailout at 43,000
Reopen at Lakota, Iowa
LAKOTA, IOWA—Harry Gene Mileham
and Michael Ellsworth ai-e reopening the
Lakota Theatre here and will present shows
each Fi'iday and Saturday during the summer.
The theatre has been cleaned, rewired
and repaired. Financial aid is being advanced
by several business and professional men in
the community who feel that a theatre can
contribute much to the town.
SPECIAL
TRAILERS
DRIVE-IN SPECIALS
w.M "BILL"
CUP-LIDS
AND • j..u..,>->.
STRAWS ,WS AT Pop-Up
"OLD 'PRICES! I S1 2.50
NATIONAL THEATRE SUPPLY
I
Omoho, Neb.
BOXOFFICE
NC-3

. . AA's
. . Laura
. , Reno
. .
. . Circuit
. . Phil
. . The
. .
MINNEAPOLIS
clerk . . .
.
.
.
.
. . . Dick
.
. .
.
.
. . .
MGM bookers clerks. At the same exchange
gill Ronning, assistant to John Branton,
Minnesota Amusement Co. buying-booking
Marilyn Peppin resigned as head bookers
executive, was in Northwestern Hospital
Paramount exploiteer E. F. Fitz-
McGuire, secretary gibbons was in from Chicago to work on
for a checkup
"Gunfight at the O.K. Corral," big western
to Jess McBride, Paramount manager, returned
from a vacation visit to the Hollywood which opens at the State here on Decoration
studio . , . Jean Seberg, star of UA's "Saint Day owner Ben Berger is back
from a New York business trip Japanese
Joan," was here Saturday (3) in the interest
"Street of Shame" is having its Twin
of the pictuj-e, which follows "The Bachelor
Party" into the World here Wilk. Cities first runs at the St. Paul downtown
.
Triangle Outdoor Theatres general manager, World and the Minneapolis uptown Suburban
went to Minot, N. D., to attend a city World . Jasen, local Cinerama managing
director, was discharged from St.
council meeting at which the rescinding of
daylight saving was to be brought up. Triangle
Barnabas Hospital where he went for tests
operates an ozoner in Minot.
Edward L. Hyman, Paramount Theatres vice-
president, and Bernard Levy and Al Sicinanano,
Ralph Banghart, UA exploiteer. was in
his assistants, accompanied Charlie
from Chicako to beat the drum for "The Winchell, Minnesota Amusement Co. president-general
Bachelor Party" and "Saint Joan"
manager, on a tour of the cir-
Dynes, who has been working on special "The
South Dakota theatres.
cuit's
Ten Commandments" assignments for Paramount,
is joining Bob Hazelton's buyingbooking
Joan Crawford accompanied her husband
Jack Cohen, 20th-Fox on the letter's business trip to Minneapolis
service . .
manager, was in Milwaukee contacting accounts
but declined during newspaper interviews to
"Friendly Persuasion." al-
get in any plugs for her latest picture, re-
ready
.
garnering many repeat bookings, is fusing even to mention it by name . Circuit
getting even more since its victory at the owner Ben Berger was elected president of
Cannes film festival which adjudged it the the newly organized Minnesota Prisoners Aid
top
Society and personally underwrote the organization's
picture.
two-year $40,000 budget . . Dur-
week the Charles Feldman
ing the of Circuit owner Martin Stein led the entire
last
field in the local citywide golf tournament sales drive the local Universal branch enjoyed
that had representatives from all the private its biggest business in two years Republic
. .
and public clubs as participants. One of the salesman George Fosdick is back from a
Oak Ridge Country Club entries, he shot a California vacation.
Metro
77 in the No. 1 players round
sneak-previewed the new Bing Crosby picture,
"A Man on Fire," at Radio City here Lincoln Boothman Stays
Friday night (24i ... The two impresario
sons of Ralph Maw, MGH district manager, On Until Smoked Out
brought the big "Birdland Stars of 1957," LINCOLN, NEB. — Pi-ojectionist C. M.
with Billy Eckstine, Sarah Vaughan and Woodhead, 49, stayed at his post at the Lincoln
Count Basie's band, etc., into the Minneapolis Theatre, keeping the film showing on the
Auditorium last Saturday night (25) and the screen to prevent disorder in the auditorium
engagement was highly successful.
when a blaze broke out in the theatre. Firemen,
using an aerial ladder, rescued him
Will Jones, Minneapolis Morning Tribune from a ledge after he finally left the booth.
columnist, heaped high praise on the 20th- "Smoke and heat were so bad in the theatre
Fox big 90-minute trailer at its Radio City
when I finally left that I couldn't make
invitation showing here. He especially singled
out the clips from "The Wayward Bus" and
"Desk Set" for superlatives and concluded,
"Maybe it would help the movie industry to
let the public see this trailer."
O. E. Maxwell's Northwest Sound Service
landed the contract for the installation and
maintenance of new sound equipment at Ted
Mann's Alvin Theatre, which is being remodeled
for "Around the World in 80 Days."
It's expected the house will be renamed .
The Minneapolis Star and Ti-ibune, the city's
jointly owned newspapers, have notified
neighborhood and drive-in exhibitors they'll
be billed at the same higher amusement rate
as the downtown houses when they play pictui-es
first run. It'll mean a stiff increase for
such theatres.
Sandra and Janet Kruger are nev
the stairs," he said.
Firemen reported that the blaze started
during a matinee showing of "The Way to
the Gold." The fire started at the left of
the stage and spread across the curtain.
There were approximately a hundred persons
in the theatre. No one was injured.
Firemen said the organ, curtain and stereophonic
equipment recently installed for
"Oklahoma!" was badly damaged.
Kenneth Anderson, general manager of
Cooper Foundation Theatres, said the damage,
estimated at $21,000, was covered by
insurance.
Reopens at Rembrandt
REMBRANDT, IOWA — The Rembrandt
Community Theatre opened last week with a
showing of "The Conqueror." Admission will
be 10 and 25 cents.
Two Twin City Houses
Give Up 8:15 Shows
MINNEAPOLIS — After more than a
month's whirl at the scheduling of a single
feature showing at 8:15 o'clock week nights,
two leading local neighborhood houses in
the earliest 28-day clearance slot, the Edina
and Hollywood, are returning to their former
timetable and that used by other uptown
theatres "for the summer at least."
They'll open their doors at 7 p.m. weeknights
the same as on Fridays through Sundays
and present the feature twice, once
around 7:30 and again at about 9.
"We found the public reaction quite favorable,
but you can't keep a theatre open on
that." explains Martin Stein, Edina owner.
"Our business has been very poor, but all
other downtown and neighborhood houses in
Minneapolis have been suffering similarly.
Consequently, it's impossible to determine if
the schedule innovation was a factor one
way or the other.
"However, we figure that with daylight
saving time and the warm weather coming
up and more people likely to turn to airconditioned
theatres as a haven of escape
from the heat, it will be advisable to run
the feature twice each night and keep our
theatres open a longer time.
We may return
to the single feature showing next fall."
In introducing the single feature showing
in large newspaper ads, the theatres pointed
out that the 8:15 start would permit people
to reach the houses without hurrying through
their dinners and getting them out around 10
o'clock, if they didn't stay for the shorts,
would enable them to be back home and in
bed earlier. Also, the ads emphasized, all
patrons could be seated before the feature's
start, eliminating distractions.
Student Prices Planned
By Theatres at Dubuque
DUBUQUE, IOWA—Dubuque students will
be able to see motion pictures at downtown
theatres at a lower admission price under a
plan being worked out by the public and
parochial interschool council and Associated
Theatres of Dubuque. The plan allows nearly
a one-third reduction in the admission price
on any day of the week for students between
the ages of 12 and 17.
The student price plan has been endorsed
by Dubuque school authorities, PTA groups
and the Catholic mothers study clubs. It
grew out of an effort not only to secure a
lower admission rate for students but also to
"foster courtesy in the theatres," Nick Yiannas
of Associated Theatres said.
Ottumwa Zephyr Sold
OTTUMWA, IOWA—The Zephyr Theatre
at 921 Church St. will become the new home
of Empire Masonic lodge which has purchased
the building from the Ottumwa Theatre
Corp. Work of remodeling it has begun.
MAXIMUM LIGHT
-NATIONAL THEATRE SUPPLY, Minneapolis—Mail
8273
Nebraska—THE BALLANTYNE Co., Omaho—Jockson 4444
Wisconsin—CHARLES J. BREWSTER, Milwaukee—Broadway 2-1917
NC-4
BOXOFFICE

. . Charles
. . Ohio
Cumberland Lions
Honor Sam Isaac
CUMBERLAND, KY—Sam Isaac, vicepresident
of the Cumberland Amu.sement Co.
and manager of the
State Theatre in Appalachia,
Va., and the
LjTich in Lynch, soon
will leave for San
FYancisco to attend the
Lions International
convention there June
;^L/^

. . Arthur
. . The
. . Sam
CLEVELAND
/""ongratulations to Hazel and Loren Solether,
owners and operators of the Falls
Theatre in Chagrin Falls, who on the Fourth
of July will celebrate their 50th wedding
anniversary. Their three sons, Lan-y, Jim and
David, are arranging a reception to be held
in Jim's Chagrin Falls home . Max
Lefkowiches of the Community circuit have
closed their Florida home and are home in
Shaker Heights for the summer.
Health Report: Aaron Moses, manager of
the Carter Theatre here, was in Mount Singi
Hospital after a slight heart attack . . . John
Maddox, owner of the Ritz in Huron, was in
St. Joseph's Hospital at Lorain . Lefovitz,
onetime manager of the local Standard
Theatre, now closed, was a Mount Sinai
patient . . . Edward Raab has installed
Mobiltone in-car speakers, manufactured by
Sandler Mfg. Co. of Cleveland, in his Starlite
Drive-In, Akron . Diannaballe,
who recently acquired one indoor and
two outdoor theatres in Steubenville from the
estate of the late A. G. Constant, notified
exchanges that he has reduced his playing
time to weekends at the Ohio Theatre during
the summer.
28"!? is your EXTRA RETURN
per 100 lbs. of new
Movie Hour Popcorn
w

I she
. . . Ruth
. . Mr.
for
. . Walter
plan
. .
.
Lou Wiethe's Valley
Equips for Todd-AO
CINCrNNATI—Loui-s Wiethe's Valley Theatre,
de luxe suburban house in Roselawn, will
be equipped with a Todd-AO giant curved
screen and other special equipment for the
opening of "Around the World in 80 Days"
on June 13. Selection of the Valley Theatre
came as a surprise to many, as it had earlier
been reported that the downtown Grand or
Taft Auditorium were under consideration.
The opportunity to present the picture
first run in Cincinnati at his Valley Theatre
fulfills a dream that Lou Wiethe has
had for some time. It also adds another
"first" to his accomplishments, as his will be
the first Todd-AO equipped theatre here.
(Oklahoma!" was not shown iii Todd-AO.)
The Valley Theatre, which has a 1.500-seat
capacity, is located in the Valley Shopping
Center, the first shopping center built in the
greater Cincinnati area. It was completed in
1949 and was one of the few shopping centers
in the country which contained, in addition
to other business establishments, a de luxe
motion picture theatre.
It is anticipated that $35,000 will be .spent
prepare the house for Todd-AO. Local
to
firms which will participate in the work
include the Midwest Theatre Supply Co.,
which will supply new lamps, rectifiers,
screen, etc.. and Beck Studio, which will furnish
new curtain.
The June 13 premiere proceeds will go to
the Greater Cincinnati Hospital Fund. Plans
call for a special "400 section" for those
purchasing tickets at $25 or more. The
regular engagement will start June 14 with
performances at 8 p.m. daily and matinees
at 2 p.m. on Wednesdays. Saturdays and Sundays,
One House Vote Defeats
Delinquency Measure
COLUMBUS — The Ohio House of Representatives
defeated by one vote a Senateapproved
bill
to require more parental supervision
of delinquent children who maliciously
destroy theatre and other public property by
requiring parents to post a $500 bond after
a child is declared delinquent.
An attempt to reconsider the bill is expected
to be made before the legislature adjourns.
Before voting on the measure, the House
eliminated provisions allowing a juvenile
court to bring contempt proceedings against
a parent if a delinquent child misbehaves a
second time.
CINCINNATI
Oalph Buring: publicist, joined the local UA
staff, in charge of promotion for
"Around the World in 80 Days." Buring
formerly was affiliated with Paramount Pictures.
Mike Todd jr. was in the city to complete
arrangements for the opening June 13
in the Valley Theatre, as a benefit for the
local Greater Cincinnati Hospital Fund .
The local UA office hosted a cocktail party
on Thur-sday (23 1 representatives of the
press, radio. TV and theatremen for "The
Pride and the Passion." Present were Ralph
Condon, special representative, and Abe Bernstein
who came into the city earlier in the
week for promotional work on "Monkey on
My Back," which is playing the Palace.
. . .
Ben Bein of National Screen Service was
in the hospital for a series of tests Murray
Baker, manager at DCA; William Garner,
sales representative, and staff, and Lee
Heidingsfeld. manager for Buena Vista Pictures,
and staff, are now^ located in their newquarters
on the first floor of the Film Bldg.,
1632 Central Parkway, formerly the RKO
quarters.
Vacationers included Donald Benning,
booker, and Charles Scully, head shipper,
Paramount, taking two weeks touring the
south, including the Florida coast; Lucy
Mink, assistant head shipper, NSS; Bess
Wieman, U-I inspector, who left with her
husband for Florida; George Daumeyer, WB
office manager, to the mountains.
A great many out-of-towners were on the
Row during the past two weeks: Marvin
Samuel-son, Warners, Pittsburgh; Jack Haynes
United Detroit Theatres, Detroit; Wally Allen
and Ray Frisz of Springfield; Asa Hay.
Aberdeen; R. L. Gaines, and Fred May and
Mrs. May. Carrollton. Ky.; Jerry Shinbach.
Chicago; Bud Hughes and Frank Carnahan.
Manchester. Ky.; Mrs. Julia Simons and Harold
Moore. Charleston; George Lively. Huntington;
Charles Behlen. Nicholasville. Ky.;
M. J. Gordon. Cleveland; James Denton.
Owingsville; Jack Needham. Columbus; Ross
Filson. Point Pleasant, W. Va.
Forest Kidwell of the Jackson Theatre here
notified the exchanges of the closing of this
house on May 22. Frank Weitzel wa.s booker
and buyer for the theatre . . . Paramount
last week hosted Robert Middleton. former
Cincinnatian whose real name is Sam Messer.
and who appears in a feature role in
Paramount's "The Lonely Man." This picture
played a first run engagement in the Twin
Drive-In here.
Peter C. Schram Dies;
Long In Kalamazoo
KALAMAZOO, MICH. — Peter C. Schram,
pioneer exhibitor here, died recently in
Pasadena, Calif. He was 68. He was a
native of Hoofdplaat, Holland. He is survived
by his wife and one daughter in
California, with whom they u-sually spent
their winters. Burial was in California.
Pete Schram was in his fifth decade as
a Kalamazoo exhibitor. In the old days he
operated the Orpheum and the New theatres,
both now out of existence. For many
years he has operated the Michigan and
Uptown theatres downtown. In the late thirties
he became an operating partner with
the Butterfield circuit.
Schram was a longtime leader of Allied
Theatres of Michigan, at one time serving
as vice-president.
Four More Theatres Sign
With Clark Service
DETROIT—The Clark Theatre Service is
taking over the buying and booking of films
for two additional indoor theatres and two
more drive-ins.
The indoor theatres are the Century,
Coopersville, operated by Al Hefferan, and
the Lake, Lake Odessa, operated by Clifford
Kimball. Clark's new drive-ins Include the
Ottawa Drive-In, Spring Lake, formerly operated
by Springhaven Drive-In Theatre Co.,
with Al Billings as manager, scheduled for
a Friday i24i reopening by Hogsett Enterprises,
Inc.. and the Lansing Drive-In, Lansing,
formerly operated by Lansing Drive-In
Corp., headed by Harry Stamler, being taken
over by James Blackburn, upstate drive-in
operator.
Clark also reported the closing of three indoor
theatres—the Dewltt. Dewitt; Sun,
Plainwell and Riviera at Fort Huron—the
first two for the
Closes at Bo'wling Green
BOWTJNG GREEN. KY.—The Princess
Theatre here, first opened in 1916. was closed
recently by the Crescent Amusement Co. A
company spokesman said the circuit has no
immediate plans for the 780-.seat house.
.
.
Johanna Reed, booker's stenographer at
Senate Defeats Proposal
MGM. became engaged to Bob Kaiser and
For Ohio DST Measure
the couple chose September 14 for their
COLUMBUS—The Ohio Senate has defeated
wedding and Mrs. Willard Boone
a resolution to .submit a constitutional
a at Paramount a belated
i is clerk
amendment to Ohio voters next November,
which would establish eastern standard time
for the whole state. The vote was 17 for the
and
honeymoon during the Decoration Day weekend
holiday, when they will visit New York.
J. J. Molony. MGM district manager, was
resolution 16 against, but the mea.sure
at the local exchange . Patton has
lacked four votes of a necessary 21, threefifths
joined the 20th-Fox exchange as a trainee
of the Senate.
Drout. clerk typist at TOC. will be
married June 22. to EMgene Summe
Sid Cooper. UA district manager, was in
the local exchange for several days Otto
. . .
Ebert. a former manager for RKO in Boston,
and now affiliated with Irvin Sochin of
the J. Arthur Rank Organization, called on
Manager Frank Schreiber of U-I here.
sound
,.c.v. .co.o.c.av
ond moWe the ^^^ ^^^^
\J\ inforn>at.on.
THEATRE EQUIPMENT CO
BOXOFTICE :: June 1, 1957 ME-3

. . Norman
. .
. . U-I
. . Just
. . Phil
. . Kenneth
. . John
. . Serge
. . Jean
. .
. .
DETROIT
gob Fredley of the U.S. 23 Drive-In at Flint
and Russell Koites of the Sun at Plain-
Ned Oglesby reports that Oglesby Equipment
Co. has installed 1,400 Heywood-Wakfield
de luxe pushback chairs in the State
Theatre at Youngstown for owner Ed Prinsen,
who is reopening the house, closed for some
RESEAT OR RENOVATE
Professio
Seat
Dn— factory trained
lur chairs recoverfid,
om Rubber or Slew
Metal parts refirv
Baked Enamel Iik«
imates anywhere.
Stock—Used-
JHy 2,500 Fuir Uph9lltcrtd
^gP. 1,000 Squab Seat
HEYWOOD-WAKEFIELD SEATING
O^if CtjuifxmetU Co.
^^^^Sk^..* CO.
0UT5TANOINC CRAfTSMANSM CNCINeiniNO
FOR
RENT
MOVIE THEATRE -ELKTON, MICH.
Fully equipped, except CmemoScope lenses
if widescreen Should moke nice living fam
operated.
Schulte Theatre, 921 Fox BIdg., Detroit 1, Mi<
Phone woodward 1.4672
L O- L THEATRE CONCESSION
DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detroit 7, Mich.
Tempi* 133SO
the way, returned from her vacation in
Springfield, 111., where the family lives.
well were Monday Pilmrow- visitors
Floyd Chrysler is booliing for three additional
drive-ins—the Dixie at Monroe, operated by
Herb Eschbaeh, in charge of film advertising
for the Detroit News, believes people will
turn out for a good picture. Noting the
Allen Nusbaum; the Bel-Air at Jackson,
popularity of Lawrence Welk's music, he
operated by Jack and Jay Phillips, and the
suggests to BOXOFFICE —"Find out just
Dai-Roy at Mio, operated by G. Roy Whitney.
what people want . good clean
wholesome entertainment." . . . Bill Hurl-
but, onetime Monogram franchise holder,
notes a series of visitors—Nat Levy of RKO.
Nicky Goldhammer of Allied Artists, and
Milton E. Cohen of United Artists . . Bill
.
Schulte is planning to dispose of the Elkton
Theatre up in the Thumb Dar-
time, with Todd-AO equipment and a roadshow
engagement of "The Ten Commandments."
. . . Nate Bloch. operator at the rigand, formerly a salesman for MGM in
first run Theatre, is enjoying a vacation
Adams Chile, is the new manager of the Alhambra
Theatre for Saul Korman. succeeding George
down in the Virgin Islands, where his
son is located Meyers, managing
Leonard, who returned to Ohio.
director of the Adams,
good weather to go fishing.
thinks this is
Michael J. Chargot, who at one time oper-
Mi-s. Meyers, by
ated a sizable circuit around Detroit, is reopening
the Riviera at Port Huron, recently
closed by William Kentz, on June 2. The
house will be booked by Bill Clark . . .
The Carver Theatre, lately operated by
Henry Moore, has been dismantled. This
east side house dates back about 40 years
and was formerly a duple.x-type theatre
known as the Catherine Guibord.
Paramount salesman, had an addition
to his family, a son, Joseph, on May 14—it's
his
third.
Projectionist Vivan Aumock has given up
his home and moved into a house trailer to
reduce household responsibilities for Mrs.
Aumock who is making a long recovery from
a major operation Stanton, U-I
salesman, returned from a vacation at Cincinnati
Manager Richard Graff
headed a staff conference in his office
Art Zuelch, Clarence Berthiaume, and Kal
Brass of MGM held a forum on industry
problems during the coffee break down in
George's Grill Sylvia Russell of U-I
. .
rates among the most avid students of the
film business among local exchange gals.
Don McKenzie, enterprising owner of thr
Richard Theatre at Flint, is in the market
for some hypos— for business . Cup-
pies, office secretary at Allied Theatres of
Michigan, was to be married June 1
Mrs. Gladys M. Pike, president of Film Truck
Service, and husband Merritt have returned
from a vacation at Naples, Fla. Ernest Con-
Ion, Film Truck executive, who was also
vacationing in Florida, returned earlier .
Lena Estelle, secretary at PRC office, is
sporting a new hairdo . Hobolth
has closed the Deluxe Theatre at Imlay City,
formerly operated by Oliver G. and A. O.
Willett. The State Theatre at Pontiac,
operated by Butterfield, also has been closed.
Youngsto'wm Burl'y House Dark
YOUNGSTO'VVTSr — The Park, burlesqu
house closed for the summer season.
First 'Pierre' Award
To Detroit Fan Club
DETROIT—The first "Pierre"—which it is
hoped will become a companion to the famed
Oscars— to be awarded to a fan club personality
by the Univer-sal Fan Club Service, with
headquarters in Chicago, was presented last
week to Mary Kanipe, daughter of James
H. Kanipe, operator of the Strand Theatre,
who is president of the Marlon Brando Fan
Club of Detroit.
Unlike the typical fan club, the Detroit
Brando Club has undertaken a serious program
of formal charity activities, including
entertaining the women in the mental ward
at 'Wayne County General Hospital; donation
to the Detroit Society for Crippled Children
Easter Seal drive; adoption of a crippled boy
as big sisters, taking him to parties and
picnics; party for children at Evangelical
Orphanage; entertainment and making handmade
sachets for women at Thompson Home
for the Aged, and special service such as
answering switchboard calls, at local hospitals.
This well-rounded program of charity work
brought the Detroit Club the first award of
its kind, in connection with a Pierre to be
awarded to Brando in Hollywood early in
June as an outstanding screen personality.
The award was announced by 'Wilham Singer,
president of UFCS.
"Your club has been doing a very worth
while thing in Detroit," the announcement
sent to Miss Kanipe said, noting its significance
for the industry in "reflecting your
star's good character."
Elizabeth Patterson has replaced 'Vema
Felton as the landlady in Columbia's "Pal
Joey."
THE STRONG
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RCA
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You eon alwoyi
depend on RCA
Woodward l-nJ2
THEATRE EQUIPMENT CO,
lie Wwkitn SI., 1. W. «fM< UfMi t, MM,:
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Detroit 8, Mich. Nighti- UN 3-U68

' "^^"
Teamwork and Optimism Steet Career of hi^»/y i\^,haw
By ALLEN M. WIDEM
HARTFORD—Joseph R. Vogel, president
of Loew's, Inc., may not be aware of
B^Hj^H^HflHl ment,
^^^^^^^^^^ Harry Shaw and
"'"^ Harry F. Shaw '^°sel booking
passed into industry
legend. But the Shaws have had occasion
to work with J. R. Vogel over the years
and characterize him as one of the motion
picture's most fairminded executives.
Greater commendation no man in this
business can ask.
NEED FACE NO QUALMS
Cigar-smoking Harry Frank Shaw
whose knowledge of theatre operation
complexities is known across this fabulous
country, looks upon film exhibition as the
most satisfying form of entertainment.
"It has superlative presentation techniques,
second to none. With the proper
merchandising of quality product in wellmanaged
showcases, our industry need
face no qualms over the future."
At 59, he can look back on a career of
45 years in show business. Today, as division
manager for Loew's Poli-New England
Theatres, he supervises Loew theatres
in seven cities: Poll and Palace,
Hartford: Poll and College, New Haven:
Poll and Majestic. Bridgeport: Poll,
Waterbury: and Poli, Meriden, all in Connecticut:
Poll. Springfield, and Poli, Worcester,
both in Massachusetts.
Shaw's father, the late Sam Schorr,
booked Yiddish performers into New York
theatres many years ago. The practice
demonstrated the stimulating appeal of
the theatre to young Harry and he never
forgot the thrill of parting curtains, house
lights going up, and the make-believe
world in front of his eyes.
BEGAN AS A SINGER
While attending high school classes in
New York, Harry decided that the show
world could also teach him something. He
ventured forth, as a singer, accompanying
Kids." comparable to the Gus Edwards
troupe. The nine-member act got a new
youngster manager, one Harry F. Shaw,
who also doubled as singer. He liked the
activity and delighted in the constant
t h e development
ipr but he
I
booked Mrs.
,
£^^\ Harry P. Shaw swirl of booking, traveling from city to
m
__Jis
known as city.
f'"'-'''"^ Flo Ring! as a Names come to mind: Bert and Harry
single act into the
Clark,
Palace Theatre. the Morley Sisters, Alice Morley. "We advertised
m,
^
Gordon. Frank Manning, Hughie
one show at the time as featur-
Brooklyn, N. Y..
'
(
fl,
Miss
^^^'^''
il—MMlBliP
many \ \Jl
^^
ing '20 girls, All Under 20,' " Harry comments.
years ago.
Ring later
'"^° retire- From 1914 to 1916, he toured coast-to-
marrying
coast, appearing on the Loew and Keith-
Pi-octor ch-cuit5. He got into Camp Shows
in 1918. Two years later he went to work
for Shapiro-Bernstein Music Publishing
Co., New York.
He functioned as a .song plugger and
contact man, but maintained his status,
too, as an amateur revue producer, staging
shows in suburban New York theatres.
He handled "Opportunity Nites," a glamorized
amateur type of presentation, for
B. Moss at the Franklin. Coliseum,
S.
Hamilton and Royal theatres. In the
midst of this herculean assignment, he
found time to court and marry the aforementioned
Miss Flo Ring. "I happened to
see her picture on the wall in a booking
office one day, and I told myself, 'Harry,
that's the girl you're going to marry.'
Two years later the selfdetermination paid
off! We've been married 33 years and it
has been a wonderful team, to say the
least!"
I
WORKED IN EASTERN CITIES
Show staging assignments in various
East Coast including Philadelphia
cities,
he worked for Warner Bros, in that cityi
preceded his joining the Loew organization
in 1930. He was assigned initially to
the production department, working with
Louis K. Sidney, who was later to handle
talent duties at the MGM Culver City,
Calif., studio. Sound was moving into a
majority of showcases across the country,
but vaudeville remained a dominant factor.
This was the era of Fred Waring,
Paul Whiteman. Kate Smith, Vincent Lopez,
Rubinoff, Milton Cross, Graham Mac-
Namee.
After a nine-week orientation period in
metropolitan New York Loew theatres,
Shaw was shifted west, to Loew's State,
Cleveland. Tliis, too, was a combination
motion picture-vaudeville hou.ie and Shaw
found ample opportunity to experiment
with effective staging. A brief stint as
manager of Loew's State, Syracuse, was
followed by appointment to the present
post.
He is in constant touch with all ten
managers in the Poli-New England division,
devising merchandising approach
illustrated songs in Manhattan theatres.
He remembers working for the old Star
Theatre on Huston St., then operated by
the late Marcus Loew (who was to head
one of the world's largest exhibition-production
firmsV
In 1912, the high schooler found time
to rewind reels for the for
princely
situations in cities sum of
of 60,000 population
$10 a week, working after to
school.
300,000.
The
"These theatres." he notes, "are
price scale ran as high as 20 cents in
perhaps representative of a cross-section of
theatres. An hour's performance was considei-ed
a good patron's buy. and Harry
the American motion picture industry in
recalls the Keystone Kops-Perils of Pauline
era.
travel from coast-to-coast. But in every
Along about here, impresario Joe Woods theatre, we stress constant concern for
appeared, hiring would-be showman Shaw the comfort of the patron and proper picture
presentation. We feel that the
to tour with a unit called "Stagestruck
scope
that they are just about everything a
showTnan would encounter if he were to
of the picture is just as important as the
packaging of goods in a modern-day store."
He prides himself on the ability to visit
every theatre in the Pol: division within
the confines of a working day. "I can get
from Bridgeport, the southernmost point,
to Worcester, the most distant city,
within
hours, and have had to do so on many occasions."
Shaw said.
PRIDE IN LOEWS APPROACH
Working with Joseph R. Vogel, as Loew's
Theatres president, and John R. Murphy,
Loew's circuit vice-president in charge of
out-of-town theatres, and now with Leopold
Friedman iVogel's successor! and
Murphy, Shaw points with considerable
admiration at the Loew quality-approach.
"Our daily theatre merchandising bulletin,"
said Shaw, "is edited by Ernest
Emerling in New York, and labeled, 'To
keep Loew's on high,' our every effort is
with this worthy comment in mind.
"We believe, too, in the team spirit, as
reflected by the Priedman-Mui-phy-Emerling
team in New York, and the division
manager-resident manager relationship in
the field. What is good for our theatre
is good for the industry and we don't believe
in relegating anyone's industryminded
suggestion to the background."
Harry F. Shaw is both industry-andcivic
minded. A member of Variety Club
of New England, he is a veteran director
of the Motion Picture Theatre Owners of
Connecticut. For the past 23 years, he has
staged the annual Field Day of the New
Haven police department, and the latter
organization, as a token of appreciation,
presented him with an honorary gold
badge at special luncheon ceremonies at
New Haven's plush Union Club. He and
Mrs. Shaw are members of Temple Mishkin
Israel. New Haven synagogue.
Shaw worked on a volunteer basis with
junior police ventures in varied Poli cities
in an effort to reduce juvenile delinquency.
CATER TO YOUNGSTERS
"We must cater to the coming generation,"
he reasons, "and one way for these
youngsters to appreciate a theatreman is
to pitch in. without being asked, in any
worthwhile civic endeavor. In this way,
these youngsters realize that we're out to
provide worthwhile entertainment and not
just for money at the boxoffice. We're at
all times vitally interested in the cities
where our theatres are located. We are
cognizant of the need for theatre-city cooperation
on all levels. No businessman
can function alone: this is doubly important
for the showman to realize."
Looking ahead, HFS is "very optimistic"
over the future of the motion picture theatre.
"I believe that television has hit
maximum effectiveness, and I've found
that today with the right type of attraction
we can out gross even the best
drawing pictures of ten and 15 years ago.
One thing I discourage in every Poli city
is the constant desire of some theatremen
to look with dejection at the future of the
motion picture. We are as strong as our
weakest link and we must present a united
front to the opposition, talking up our better
pictures."
BOXOFTICE :: June 1, 1957
NE-1

I want
I certainly
. . The
. .
U
BOSTON
'Rock/ 'Dragslrip' Duo
TJnited Artists has a new switchboard and sembly hall was a great success. Accompanying
LeMaire were two models. Rachel Ste-
Tops Boston Grosses
a new phone number. It is HA 6-6540.
BOSTON—"Drag.strip Girl" and "Rock All
Manager Harry Segal and his booking and vens and Alena Mun-ay, who have an important
role in the film, "Desk Set." They distributed here by Embassy Pictures led the
Night," the two American International films
sales staff are lining up playdates for United
Artists Week, June 30 to July 7 . . . 20th- modeled some of the original costumes in
field. A close second was the bill at Loew's
Pox booker Larry Lucie was married May the film . . . Phil Engel, 20th-Fox publicist,
State and Orpheum of "This Could Be the
19 to Marilyn J. Botano of Lynn . . . Elinor went to Rochester, N. Y., to set up press interviews
for Pat Boone before the opening rainy weekend helped the downtown the-
Night" and "Gun Duel in Durango." A cold
Hughes, Boston Herald film and drama editor,
has set July 14 for her wedding day to of his first film "Bernardine" at the RKO atres with encouraging business for the first
David Jacobus of Bellport, L. I., with the Palace Theatre in that city.
time since daylight saving time became effective.
ceremony at the Unitarian Church in Concord.
An unconfirmed report has it that Daniel
(Average Is 100)
Murphy jr. has received a permit to erect
Astor The Ten Commandments (Para), 26th wk. 100
Daniel Aaron, promotion manager for the a new drive-in on Route 58 opposite the Beacon Hill The Snow Was Black (Cont'i Dis),
Jerrold
3rd
Electronics Corp. of Philadelphia, Weymouth air base in Abington, Mass.
wk 100
.
Boston Seven Wonders at the World (SW), 38th
will be the speaker at the annual convention
of Independent Exeter
Joe Mansfield, UA publicist, spent a busy two wk 85
Exhibitors of New England
at Toy Town Tavern, Winchendon, This girl, who won the national contest con-
Memorial The Deadly Montis (U-1); Girl in the
days escorting Jean Seberg around town.
Street— The Gold ot Naples (t3CA), 3rd wk. 85
Kenmore The Bachelor Party (UA), 5th wk 95
June 4. He will explain in
Kremlin (U-l)
detail the cable ducted by producer Otto Preminger 75
to select
Paramount and Fenwoy Dragstrip Girl (AlP); Rock
theatre and Its workings. Great exhibitor a star for his "Joan of Arc." arrived Wednesday
1 22) for press interviews
All Night (AIR) 125
interest is being shown in his forthcoming
Soxon
and a luncheon
at the Ritz Carlton. She then appeared State and Orpheum This Could Be the Night
Around the World in 80 Days (UA),
5th wk 325
address.
before the 400 Club, a business girls' organization,
met circuit heads and buyers and
(MGM); Gun Duel in Durango (UA) 115
The fashion show staged by Charles Le-
Maire of 20th-Fox at Jordan Marsh Co.'s as-
bookers at cocktails and Two Hartford
a screening Features
of
Preminger's short film, "How to Make a Score Above Average
Movie," sold tickets for the Mayor's Charity HARTFORD—Republic's 'The Quiet Man"
field day, made a TV appearance on Norm did a brisk business in a revival run at the
Prescott's daily show and appeared over the Allyn.
radio on Marjory Mills show and Pi-iscilla Allyn The Quiet Man, (Rep), reissue; Lawless
Eighties (Rep) 1 20
Fortescue's afternoon show . Lincoln Art—Oedipus Rex (MPD) 80
Theatre, Quincy Point, has changed its E. M, Loew Strange One (Col); Black Tide (Astor),
2nd wk
policy
90
for the summer months into weekend Meadows Whispering Smith (Para); Streets of
showings only, closing during the week.
Laredo (Para), reissues 105
Poll The Little Hut (MGM); Stranger in Town
(Astor) 90
Strond Monster From Green Hell (DCA); Holf-
Revive 'Quiet Man'
Human (DCA) 70
NEW HAVEN — Republic representative
George Somma reported a saturation revival
booking of "Tlie Quiet Man" in all Leads New Haven List
Tor Whom Bell Tolls'
sections of Connecticut. Opening included NEW HAVEN—Business has been hitting
the AUyn. Hartford; Capitol. Willimantic; only average trade, with observers attributing
Palace, Torrington; Palace, South Norwalk: slackening off grosses to increased competition
from summer weather and outdoor
RCA SERVICE COMPANY, INC. Loew's Poll, Waterbury. In the majority of
260 Tremont Street
bookings, a newly completed Republic amusements.
western, "The Lawless Eighties," starring College The Way to the Gold (20th-Fox);
Boston 16, Mass. HUbbard 2-0123
Buster Crabbe, served as companion feature.
Tomahawk Trail (UA) 90
Paromount For Whom the Bell Tolls (Para),
reissue 100
Poll Monkey on My Back (UA), Five Steps to
Danger (
A) 85
Roger Sherman Monster From Green Hell (DCA);
Holt-Human (DCA) 75
10^000 LATE-TYPE CHAIRS AVAILABLE
225 for 'Commandments' Tops
FOR LESS THAN V2 NEW-CHAIR COST! In 5th Providence Week
PROVIDENCE — "The Ten Commandments,"
playing at the Strand for a fifth
Comfort And Durability Will Beat Any New Chair
week recorded a strong 225, dominating the
We can also rebuild
local situation. A combination bill of "Dragstrip
Girl" and "Rock All Night" at the RKO
your own chairs
WHAT AN EXHIBITOR THINKS WHEN
•
Albee scored 120 to fill the
WE runnerup spot.
FINISH A TYPICAL JOB:
"The Way to the Gold" at the Majestic gave
Serving Loew's, Shubert's, and
way after four days to two reissues.
many other independents for over
Charles MacDonald's
Albee Dragstrip Girl (AlP); Rock All Night
36 years. Recent installations:
HOLIDAY THEATRE
(AlP) 120
Colonial, Milford, Conn.; Shubert's
York, Pa.
Loew's The Strange One (Col) 100
Dear Mr. Diack:
Moiestic
Golden and
The Way to the Gold (20th-Fox); split
Belosco Theatres,
to thank you for the wonderful job you did
with Rawhide (20th-Fox); Buffolo Bill (20th-
N. Y. City, Criterion, Broadway,
on the choirs. They are beautiful.
Fox), reissues 75
N. Y. C; Loew's, Nashville, Tenn.;
A Strand
lot of people in the business have
The Ten Commandments (Para), 5th
seen the
wk. 225
chairs,
and they ore all roving about
Holiday,
the superb worknnanship.
York, Pa.; Olympic, Utico,
oppreciate not only the work but olso the
N. Y.; Boyd, Loncaster, Pa.
wonderful service which you gave me.
Prices Cut for Summer
With kindest personal regards, I remain,
HARTFORD—A temporary price reduction
policy is in effect at the Parsons here.
Write, Wire
(signed; CHARLES MccDONALD
or Phone—
Tlie Bercal Theatres house has dropped
adult price from 65 to 50 cents, matinees,
and from 90 to 65 cents, evenings, with children's
charge (30 cents) unchanged. The
NICK DIACK. EASTERN SEATING CO.
1381 3 Springfield Blvd. Springfield Gardens 13, New/ York Phone: lAurelton 8-3696 higher prices are expected to resume in
September.
BOXOFFICE :: June 1, 1957

. . . James
. . The
. .
. . . Henry
. . The
. .
. . Al
HARTFORD
editor-columnist and BOXOFFICE correspondent,
returned from a two-week Los Angeles
stay, during which time he played a
newspaperman—along with some 50 key city
scribes—in Perlberg-Seaton Productions'
"Teacher's Pet." costarring Clark Gable and
Doris Day. at Paramount. The newspaper
comedy is slated for November release . . .
Bernie Menschell. president of Bercal Theatres.
Inc.. disclosed plans for a "Take-a-
.
Chance" night at the Manchester Drive-In,
with a third, unannounced feature to be
added at midnight on Fridays only. The
regular price scale will be in effect
Sperie Perakos, general manager, Perakos
Theatre Associates, scheduled a managers'
meeting at the Burritt Hotel, New Britain.
John S. Repass, a son of the late Charles L.
Repass, industry pioneer and for many years
manager of the dowiitown Crown Theatre, has
been re-elected editor of the Hillyer Callboard,
a student publication at Hillyer College.
He is majoring in liberal arts.
'Chatterley' Ads Directed
To New Yorkers and Ban
NEW HAVEN—The controversial "Lady
Chatterley's Lover" was booked into the
Sampson-Spodick-Bialek Fine Arts Theatre
at Westport starting May 29.
Writing to a selected list of suburban
dwellers in the Connecticut-New York area,
Norman Bialek. circuit executive, commented:
"As you know. Lady Chatterley's Lover' was
denied the seal of the New York state board
of regents and therefore is not available to
New York filmgoers. Because we are fortunately
located in what we consider to be
the most civilized community in the country,
the Fine Arts Theatre is happy to bring this
film to its patrons."
Don Felix to Milford
HARTFORD -Don Felix has resigned as
manager of the Perakos Beverly Theatre in
Bridgeport to take similar duties at E. M.
Loews Milford Drive-In, .succeeding the late
George Lougee. Felix had managed the
Beverly more than five years.
Fire Damage to Snack Bar
At Springfield Ozoner
BOSTON—A severe fire in the concession
screening three cartoons, plus an offer of
free kiddy rides, on a nightly basis . . This
region's biggest straw-hat theatre operation
the 2.000-seat Oakdale Musical Theatre— is
readying an impressive season's opener in
"The Pajama Game," with direction assigned
to Stanley Prager. Premiere is slated for
June 7. Such names as Olsen and Johnson
will appear this summer. Pi-ice scale: Evenings,
S3. 60 top; Saturdays only. $4.20 top.
The Howard and Lawrence played DCA's
"The Gold of Naples," with English subtitles,
day-and-date, at 70 cents top .
Charlie Lane is coordinating daily newspaper
ads of the Summit and New Haven driveins
under a composite head for a change,
w-ith the line. "Tonight at your Family Drive-
In theatres! Children under 12 always free"
. . . "La Strada" played the Rivoli and Dixwell
at 70 cents top. Children were charged
25 cents.
Ben Wassell Appointed
Supervisor for Bercal
HARTFORD—Bernie Menschell. president
of Berc-al Tlieatres, has appoint

. . "What's
. . The
. . "The
. .
. . Gov.
PROVIDENCE
.
TSoute 44 Drive-In presented a special before-the-show
stage attraction, featuring
WHIM'S disc jockey Dick Partridge The
. .
Bay State Drive-In. just over the Rhode
Island state line in is Seekonk. Mass., making
a big play for the youngsters with a wellpatronized
free kiddyland ... In cooperation
with the manufacturers of Duncan yoyos,
the Hope and Castle. Lockwood & Gordon
neighborhood houses, sponsored a mammoth
yo-yo contest at their Saturday matinees,
as an added attraction. Tlie Royal
Crown Cola Co.. local bottlers, furnished free
beverages to all contenders; and sports equipment,
T-Shirts, and scores of other prizes
were awarded winners.
E. M. Loew's Capitol staged a Saturday
cartoon matinee for the young fry . . .
The
Uptown, neighborhood, is attracting good attendance
at its special Saturday matinee
kiddy shows, with nine cartoons, a feature,
and free ice cream as the drawing cards .
Because of the screening time of "Giant," the
Park, which billed "Satellites in the Sky" as
the co-feature, announced the latter would
not be shown at the matinees .
Ten
Commandments," running a fifth week at
is still the Strand, attracting large and appreciative
audiences .
Wrong with
Rhode Island," a series of articles on business
conditions in the State, being run in the
local newspaper, is being studied carefully
by local theatremen. Hardest hit of all New
England states by vanishing industries and
removals, this situation has caused considerable
concern to all.
NEWHAMPSHIRE
The New Hampshire Senate has given final
approval to House Bill 119, authorizing
the highway department to ban roadside
lights that blind motorists . Bedford
Grove Drive-In in Manchester has inaugurated
"Hard to Get Up in the Morning Night,"
which calls for the showing of the feature
picture first every Tuesday evening.
Theatre owners in Manchester were interested
in an announcement by the Manchester
Chamber of Commerce that, effective
May 22, most retail stores in the Queen
City vould remain open all day Wednesday,
from 9 a.m. to 5:30 p.m. A spokesman for the
retail division said the new schedule would
be continued as long as shoppers prove the
need for this extension of store hours.
No Hitchcock or Korda
Films in Deal With TV
TORONTO—No pictures made by Alexander
Korda or Alfred Hitchcock are included
in the 100 films involved in a deal
made by J. Arthur Rank Film Distributors
of Canada with the Canadian Broadcasting
Corp. for T'V showings. P. L. Scott of the
head office here emphasized Rank has formulated
very definite policies with regard to the
sale of film to TV stations.
(An item originating in Vancouver incorrectly
included the names of Korda and
Hitchcock and gave the number of films involved
as 50 instead of 100.)
VERMONT
Tin unusual world premiere was held at the
Flynn Theatre in Burlington, which presented
a film showing the final voyage of the
famous side-wheeler steamboat, "Ticonderoga,"
it when was moved from Lake Champlain
to a permanent di-ydock at the Shelburne
Museum .
Joseph Johnson
has signed a legislative measure which will
rewrite Vermont's present billboard advertising
law. Under the new statute, registration
fees will be increased and the secretary
of state's office, which has control over outdoor
advertising, will be given increased personnel
to carry out enforcement work.
The House judiciary committee in the legislature
has reported adversely on a Senate
bill, passed by the upper house, which would
hold parents responsible for "malicious"
acts of their minor children that result in
property damage or personal injury. The
limit of damages would be $300.
Helen Rose to Chicago
HOLLYWOOD—MGM designer Helen Rose
planed to Chicago for radio and television
appearances, fashion shows, newspaper interviews
and other promotional activities in
connection with the opening of MGM's "Designing
Woman" at the Woods Theatre there.
HANDY SUBSCRIPTION ORDER FORM

. . Irwin
Funeral Rites Held
For J. M. Franklin
ST. JOHN—Funeral services for Joseph M.
Franklin were held Tliursday (23) at the
Shaarey Zedek synagogue here. Honorary
pallbearers were Gerald Spencer, vice-president
of the F. G. Spencer Co. circuit; Mitchell
Bernstein and Joe Lieberman, partners of
the B&L circuit: A. I. Garson, past president
of the Odeon Garson circuit in the
Mai-itimes: Pat Hogan, former manager for
Paramount. St. John; Reg March, former
manager of 20th-Fox. St. John: H. Kerwin,
F&H manager of the Grand Bay Drive-In
and Regent Theatre. St. John, and an employe
of the company for the last 25 years;
Carlton Brown, supervisor for the Halifax
district of the F&H Co. Employes of the
Franklin & Herschorn circuit aird the film
industry attended the services.
There was a profusion of flowers sent in
from all parts of the U. S. and Canada from
distributor and exhibitor heads. Also from
projectionists Lxscal 440; the Motion Picture
Pioneer Society, of which Franklin was one
of the founders; Variety Tent 33, Miami,
Fla., of which he was a member: the St. John
Film Board of Ti'ade, the Maritime Motion
Picture E.xhibitors Ass'n and many churches
and charitable organizations of which he was
benefactor.
M. Appel, assistant general manager of
Israel bonds for Canada, eulogized Franklin,
as did the president of the St. John Jewish
community. Barnett Jacobson, for his outstanding
leadership and contribution to
local. Canadian and Israel causes. Many
contributions were received to the Jewish
national fund for the purchase of trees to
be planted in his memory in the 12'- acre
tract of land in Canada forest in the Negev
desert, Israel, which was named in honor of
Joseph M. Franklin for his outstanding leadership
to Jewish causes just a year ago by
the St. John Jewish community. Interment
was in the Jewish cemetery in St. John.
Franklin is survived by his wife Frances
(Herschorn), one son Mitchell, vice-president
of the Herschorn circuit: one daughter, Lillian
v., wife of Samuel A. Babb; four grandchildren,
and one sister, Mrs. V. Schnaar of
Detroit, Mich.
Morris Hamat, Montreal,
Wins UA Contest Prize
NEW YORK—Three United Artists salesmen—Ed
Stevens of St. Louis, Harry Meadows
of Indianapolis and Morris Hamat of
Montreal—won the top cash awards In the
first lap of the Prize Twelve playdate contest.
The competition involves all UA salesmen
and bookers in the United States and
Canadian territories. Frizes are awarded for
sales, playdates and playoffs in the eastern,
western and Canadian divisions.
First-place prizes for bookers went to
Richard Ivy of San Francisco. Rush Williams
of Indianapolis and Ralph Knights of Toronto.
Second-place money among the salesmen
has been won by Bud Truog of Kansas City
and Jay Moore of Dallas. Runnersup in the
bookers competition are Katherine Randall
of Memphis and Martha Chandler of Atlanta.
British
Film Leaders Recommend
of Problems
'Rationalization
LONDON—The British film industry is
suggestions from two leading figures in the
industry—John Davis, deputy chairman and
managing director of the Rank Organization,
and Clifford Barclay, an accountant who has
been an adviser to the industry for many
years and who is currently chairman of thf
all film industry tax committee.
THE ONLY ANSWER
Both suggested to the recent summer conference
of the Cinematograph Exhibitors
Ass'n that the only answer to the industry's
problems was "rationalization." Barclay supported
his argument by pointing to the current
economic state of the industry. Since
1946. when admissions reached a peak of
1,635,000,000 there has been a steady decline
every year, except for a slight recovery in
1948 which was not maintained. In 1956. the
total was 1,101,000,000.
Since 1951. said Barclay, wages and other
overhead, other than rent, have gone up from
£35,000.000 annually to about £41,500.000. For
every new television set purchased, approximately
50 admissions are lost to the cinema.
And he also pointed out that of the £6.500,000
tax relief granted in the recent budget, £1.-
250,000 was required for the British Film
Production Fund, and £1.750,000 for additional
film hire, leaving £3.500,000 to the exhibitors
with which to offset rising costs and loss of
revenue.
600 RUNNING AT LOSS
Barclay estimated that about 600 cinemas
this year will incur trading losses, while about
the same number w'ill only earn a small margin
of profit. Where he gave the industry
food for thought, however, was in his suggestion
that any rationalization should be
"voluntary" and that cinema owners who
thus quit the industry should be compensated
from a special fund.
Outlining the way in which such a fund
should be financed, Baixlay said that exhibitors
should agree to an increase of 3
pence in all seat prices, of which I'i pence
would be retained by the exhibitor and I'id
would go to the treasury.
"Out of that additional I'id which should
amount to .some £6,000,000 for a full year, I
suggest that the chancellor pay the whole of
the levy (for the British Film Production
Fund) in accordance with the provisions in
the cinematograph films act. The balance of
.some £2.250.000 would be retained by the
treasuiy to offset the cost of increasing the
tax-free limit on each seat from 11 pence
to 1 shilling.
"Of the I'-d retained by the industry,
which should also produce some £6.000,000, a
levy of half pence per seat might be raised
for payment into a compensation fund until
such time as the fund reached a figure of
£6,000.000. This would cost the exhibitors
£2.000.000 per annum for three years."
John Davis declared "nothing can stop a
material contraction in the number of cinemas
operating in the western world," and
outlined new plans by the Rank Organiza-
considering what further steps can be taken
to put the industry on a sounder economic
footing, according to the Financial Times, as tion to meet the problem of declining revenues.
a re.sult of theatres having been awarded
only £6.500.000 of entertainments tax relief "For
seating
example,
some 3,000
one
people
of our own
no longer
cinemas
has a
instead of the £21,000,000 which had been
sought prior to the budget a few weeks ago public to fill it in its particular district, but
The Financial Times reporter said further there is a public to fill a 1,500 sealer. Our
consideration has been stimulated by new plans are far advanced; w'e are going to put
in a false floor and ceiling and convert the
balcony into a modern up-to-date cinema.
The ground floor is to be converted into a
big. self-service supermarket which we shall
make available for renting, or even run it
ourselves."
The whereabouts of this cinema was not
di-sclosed, but it is understood that Rank
plans to extend this idea in time to cover
further cinemas. Furthermore. Rank has also
entered the dance-hall trade, with two halls
in London.
WINNIPEG
The Twilite Drive-in in Weyburn. Sask.. now
managed by Henry Frie.sen. commenced
its Poto-Nite promotion May 21. Fi'iesen and
Hy Swartz, the Rothstein Theatres supervisor,
arranged for four merchant tieups,
which helped enhance the promotion . . .
Three Winnipeg drive-ins. the Circus. Airport
and Northmain. arranged special Sunday
midnight shows for May 19. prior to the
holiday on Monday. All three opened at 10
p.m.. held a special fireworks display at 11
p.m.. plus an hour of rock and roll jamboree
recordings, then featured programs of special
appeal to teenager.-;. The Airport showed
"Rock. Rock. Rock." Northmain featured
"Rebel Without a Cause," and the Circus
played tour features, carrying on until 5 a.m.
The Starlite Drive-In in Tianscona, a suburb
of Winnipeg, also had a special Sunday
midnight jamboree, with rock and roll features,
two horror pictures and a rock and
roll jamboree . Ti-iller's Apollo Theatre
in Tianscona is now operating only four
days a week instead of six, as a result of poor
attendance . . . "Oklahoma!" returned for a
regular priced engagement at the Gaiety
Theatre, a local Famous Players moveover
house.
A preview of the Red Skelton picture.
"Public Pigeon No. 1." with all proceeds going
to the Canadian Motion Pictui-e Pioneers
benevolent fund, was held at the Capitol
Theatre May 19 at 12:01 a.m.
Accepts State Position
CALGARY—John Panrucker, who came
here in August 1956 to manage Odeon Theatres'
Uptown, Grand and 17th Avenue Drive-
In theatres, has been appointed manager of
the Alberta Jubilee Auditorium by Ru.ssell
Patrick, minister of economic affairs for the
provincial government.
"Rio Bravo." scripted by Jack DeWitt for
AA. is based on Gordon Shirreffs' novel of
the same title.
BOXOFTICE ;: June 1. 1957

. . . Red
. . Dominion
. . The
. . The
. . Cy
. . The
. . The
. . Owen
. . Tom
. . Many
\/ANCOUyER
gritish Columbia exhibitors, press, radio and
TV representatives previewed 20th-Fox's
"The Big Show" at the Capitol here as guests
of Dawson Exley, 20th-Fox B. C. manager
Flockhart of CP film delivery became
a grandfather when a baby girl was
born to his daughter. Mj-s. Kay Copeland.
Mrs. Copeland was employed on Filmrow- for
many years .
FPC Paramount in
New Westminster has placed its staff on
notice and it is possible the house will close
soon. Dennis Killop, former assistant at the
Capitol, is in charge of the Paramount.
The Famous Players Starlight Drive-In.
Nanaimo, which did not operate in 1956. has
opened for the season. It is located on Vancouver
Island . Cache Creek Drive-In,
a new 187-car ozoner in the A-shcraft district,
has opened. It is operated by Kamloops exhibitors
... A Calgary, Alta.. ozoner is playing
four full-length features and offering
free coffee and doughnuts.
.
.
.
Marge Wellwood of FF>C advertising department
spent the holiday weekend on an
auto trip to Portland, Ore. new BC
theatre inspector is Basil Nixon, successor
to W. A. Walker, who retired . . New additions
to the adult entertainment classifcation
by the B. C. censors are The Man Who
Turned to Stone. No Time to Be Young,
Shadow on the Window and Zombies of
Mora Tau . Sound Equipments
has a sound engineer at Saskatoon. He is
R. E. Penny of Winnipeg . . Bill Orr, NFC
representative at Nelson, B. C.. for the last
six years, now is Eraser Valley supervisor
for NFB. He also supervises the Yukon and
Northeast Territory areas.
Alvin Towriss, owner of the Capitol, Princeton,
B. C, has opened a 16mm operation in
the "ghost" mining town of Headley, despite
the fact that the big mme is
not in operation.
A smaller mine has begun working and there
is a chance for the future . . . The Grand
Theatre at Mirror, Alta., a 280-seater, was
destroyed by fire recently. It was the only
theatre in the town of 650 population and it
was owned by H. Hoppe . Brown resigned
as Calgary manager for Empire-Universal
and was replaced by Joe Garfin, recently
a partner in West Coast Booking Office
in Vancouver . Bird now is in
charge of WCBO. He also is president of
British Columbia Exhibitors Ass'n.
Newest drive-in slated for B. C. is the Copper
Kettle at Lytton, B. C. a 16mm operation,
owned by Sydney Baker, local busine.ssman
. Film Exchange Bowling League
ended with playoffs between Pox and Universal,
with the Fox team victorious. Women's
trophies were taken by Dorie Exley, Fox,
high average of 182; Vi Hosford, Fox, high
single, 341; Ann Fomark, U-I, high three.
756. Men's trophies: Dawson Exley, Fox, high
average, 220; and high single, 371; Doug Isman,
Warner's, high three, 803. A banquet
was to be held Saturday (li where trophies
were awarded.
Canadian Picture Pioneers of Vancouver
has set preliminary plans for a golf tournament,
tentatively set for August 29. Attending
the planning session were Ivan Ackery, Earl
Hayter, Art Graburn. Jimmie Davie, Prank
Marshall, Dawson Exley and Lou Segal.
. .
Vancouver and Victoria radio stations are
being used for advertising of "Cinerama Holiday"
at the Paramount, Seattle The former
Odeon manager at Calgary, Alta., John
.
Panrucker. has been named manager of the
Alberta Jubilee Auditorium in Calgary. He
formerly managed the Uptown and Grand
and the 17th Avenue Drive-In at the cowtown.
He came to Canada from England a
year
ago.
Holiday Business Good
But Week's Scores Off
VANCOUVER—A dull, rainy Victoria Day
weekend helped theatres, but after the holiday,
business turned to the light side and
new entries were disappointing. Best of the
week were "Funny Face" at the Capitol and
the reissue of "For Whom the Bell Tolls" at
the Orpheum. The tenth week of "The Ten
Commandments" was fair and the picture
ended its run at the Cinema.
Capitol Funny Face (Para), 2nd wk Good
Cinema The Ten Commandments (Parol
10th
Orpheum
wk
For Whom the Bell Tolls (Para),
';.... Foir
Plaza The Guns of Fort PettJeoot (Col), Ride
the High Iron (Col) Average
Strand—The She Creature (SR); It Conquered
the World 'SR) FqI,
Studio The Egg and I (U-I), reissue.!'!! Fair
Vogue— 12 Angry Men (UA) Foir
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
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Please enter my subscription to BOXOFnCE. 52
tain The MODERN THEATRE Sedion).
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MONTREAL
J^irectors of United Amusement Corp.,
Quebec's lar-gest motion picture theatre
chain, have declared the regular semiannual
dividends of 25 cents a share on class A and
class B and A voting trust, payable June
15, to shareholders of record May 31 . . .
The Theatre Owners Ass'n held its annual
general meeting at the Sheraton-Mount
Royal Hotel and general discussion took
place on the condition and outlook of the
industry, especially in regard to independent
operators. A dinner dance was held following
the business meeting.
Gerry Chernoff, local 20th-Fox manager,
was host at preview of "The Big Show" at the
Orpheum Theatre, a Consolidated Theatres
house. Gene Barry, star of "China Gate,"
made special appearances on the stage and
was well received by the audience of exhibitors,
press, radio and television and other
community leaders. The showing of "The
Big Show" was accompanied by a release
from 20th-Fox saying that a total of 55
major attractions in a 12-month period is
the largest array of motion pictures from one
company in almost 20 years.
Jacques Martin, manager of the Mercier
Theatre of Odeon Theatres, recently married
Aline Chateauvert and after a reception the
young couple left for their honeymoon to
Lake Placid, N. Y. .
of the Montreal
film exchange took entended out-of-town
trips during the Victoria Day weekend. Rae
Pellatt, cashier at Empire-Universal, traveled
to New York City, Eileen Monahan, cashier,
Beverly Girard and Arline Neilsen of Paramount's
staff went to Burlington, Vt., and
Mrs. Doris Pearson, secretary to Ted Atkinson,
manager of Astral Films, went to New
. .
.
William Elman of Consolidated
York City .
Theatres is mourning the death of his
brother Moses B., who died in mid-May at
Montreal Jewish General Hospital . . Bert
Frank, sales representative at J. Arthur Rank
and Republic, is visiting the Quebec City
and Beauce district on business.
ST, JOHN
Invitations were sent out by Gordon Lightstone,
20th-Fox manager, to exhibitors,
press and radio for a Friday i24) screening
of "The Big Show" at the Paramount Theatre
here
. Mackey. manager of the
Franklin & Herschorn Mid-Way Drive-In,
Sydney, N.S., won the featured six-mile run
of the Sydney Pier road race program, the
highlight of the sports event on the Queen's
birthday holiday celebration. Mackey has
been a top marathoner and has participated
in many past marathons with great success.
n $3.00 FOR 1 YEAR Q $5.00 FOR 2 YEARS D $7.00 FOR 3 YEARS
n Remittance Enclosed Send Invoice
rHEATHE
STREET ADDRESS
TOWN
ST«TF
New shipper at 20th-Fox is George Burnett,
who replaces Harry Hayes. Harry is now assistant
booker to Tom Corbett . . . Visitors
to Filmrow were Claude Richards, Souris,
Souris, P.E.I. ; Bruce Yeo, Montague, P.E.I.;
W. Richards, Newcastle, N.B.; Mrs. Coughlin,
Tracadie, N.B.; Mrs. Arthur Mitchell, Port
Elgin, N.B., and George Ranee, Associated
Screen News, Montreal.
Scripter Lou Morheim is developing an
original, "The Last Blitzki-ieg," for Sam
Katzman's Clover Productions.
BOXOFFICE :: June 1, 19.57

57th
. .
on AW A
Dussell Simpson, general manager of the
Ottawa Valley Amusement Co., has a
tie-in with the Canadian Army for its recruiting
drive during the week of June 3 to
coincide with the anniversary of the Allied
invasion of Europe which started the final
victorious stage of World War II. The picture.
"D-Day. the 6th of June." was booked
into the circuit's theatres in Renfrew and
Lanark counties and the cooperation of the
armed forces was secured for parades and
band music. Theatre fronts will be dressed
up with flags and sand-bag pillboxes, while
a demonstration with Bofors guns was arranged
for the O'Brien at Pembroke. Simpson
has made managerial arrangements
for the summer season as follows: Al
MacGregor is manager of the Hi-Way Drivein
at Renfrew; James McMahon, assistant
to George Foran at the O'Brien, Renfrew,
has been transferred to the O'Brien at Arnprior.
from which Don Fevreau has been
moved to the Sky-Hi Drive-In near Arnprior.
Robert Clouthier is in charge of the O'Brien
at Almonte and William Parrent continues at
the O'Brien. Pembroke.
Gene Barry, star of "China Gate." officiated
in stage ceremonies at the Capitol as
part of his eastern Canadian tojir promoting
the 20th-Fox feature. Local arrangements
were made by Manager T. R. Tubman .
For the engagement of "Four Girls in Town"
at the Odeon, Kingston. Manager Ed Burrows
conducted a contest in which young
ladies were invited to name four pictures
with titles which included the number "Four."
The first four girls to bring correct answers
to the theatre received passes.
Paul Frost, formerly of Ottawa, is seriously
ill at his home, 72 Gilkinson Street, Brantford,
Ont., and theatre managers are asked
to send him encouraging notes. He was
assistant manager of the Capitol and later
manager of the O'Brien at Renfrew.
Solid, Average-Plus
Business in Toronto
TORONTO— A flock of holdovers. Involving
eight features, followed the good business
during the week which included the Victoria
Day holiday but the patronage pattern
dropped into the warm-weather groove, the
pick of the few new pictures being "111 Met
by Moonlight" at the Odeon.
Winnipeg Grosses Slump;
Tunny Face' Scores 120
WTNNIPEG— Fir.'^t !ua< managed to stay
around the average mark locally, and best
of the week was the 120 per cent score recorded
by "Funny Face" at the Capitol.
Copitol—Funny Foce (Para) 1 20
', Goiety—The Ten Commandments (Para), move-.
I over 1 00
Gorrick—Mister Cory (U-l) 100
Lyceum—Annie Get Your Gun (MGM), reissue;
Edge of the City
Metropol to"—The
'.'GM)
Big Lond
100
110
(WB)
Odeon—The Silent World Col) 100
Valour— Lo Strado Tons-Lux), 2nd wk 100
Max Heppner, 75, Dies;
Winnipeg Showman
\\^N^aPEG — Max Heppner. 75, popular
Winnipeg theatreman. died early May 21 at
his home here, Heppner, after a colorful
career in the Winnipeg Grain Exchange, took
over the Colonial Tlieatre on Main street
here in 1938, He operated the house successfully
until his death. Pi-ior to his career
with the grain exchange, Heppner had headed
the Jewish Colonization Ass'n of Paris.
Heppner was highly regarded by his fellow
exhibitors and distributors. His services were
soUcited frequently in intra-industry problems,
and he often was called upon to act on
arbitration committees,
Heppner took an active interest in Jewish
communal affairs, serving as director in the
Shaarey Zedek synagogue, Canadian Jewish
Congress, Zionist organization, B'nai B'rith
order, and he also was an active member of
the Mount Sinai Masonic lodge.
He is survived by his wife Sara, a daughter,
Mrs. S. Pollock of Ottawa, two sons. Lyon of
Montreal and Selvyn of Washington, D,C.
Funeral services were held at the. Shaarey
Zedek synagogue here.
TORONTO
n\ Troyer, executive of Famous Players,
served as treasurer for the advance sale
of SIO invitation tickets for the prerelease
benefit screening Sunday night, June 2, of
"Around the World in 80 Days" at the Tivoli
under the joint sponsorship of the Variety
Tent 28 and Canadian Picture Pioneers . . .
Andy Griffith, star of ""A Face in the
Crowd" and "'No Time for Sergeants," did
not get his scheduled city hall reception for
a one-day visit in Toronto when he missed
his plane at Detroit. He arrived later, however,
and attended a delayed press conference
that night,
Jean Seberg. who drew the title role of
"Saint Joan," visited Toronto. Manager
Vic Nowe said the pictui-e would open June
28 at the Odeon, Nowe has had an extensive
display of paintings of the Toronto
Teachers Ait Ass"n in the art promenade of
the theatre . . , Manager Jim Dickinson of
the Hyland at London played "The Bandit"
Monday night. May 27, as the nth in his
Continental Film Series for one performance
only on Monday evenings at a flat SI for all
seats. On the following day he opened with
"The Baby and the Battleship,"' which was
moved over from the London Odeon after a
week's engagement.
Ken Johnson, film editor of the Toronto
Telegram, has returned from a visit to Hollywood
and a role in "Teacher"s Pet" , , . Fied
Trebilcock, manager of the Tivoli, says "Oklahoma!
in Todd-AO wUl run another month
"
. , . Di.\ie Walker, manager of the Toronto
ball team, was one of the guests at the
Variety Tent 28 May 22 meeting at the King
Edward Hotel to discuss developments in
connection with the benefit baseball game
June 26 in aid of Variety Village, The vaudeville
program was outlined.
Sammy Davis jr. has been inked by Columbia
to sing ""Mad Ball," title tune for the
Jed Harris production, ""Operation Mad Ball"
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BOXOFTICE :: June 1. 1957

Sell . . . and Sell
Scores of busy little messages
go out every week to a tremendous
audience-and they get a tremendous
response!
Every exhibitor is
busy- buying,
selling, renting, hiring. All this is
made easier
and more profitable
with the classified ads in Clearing
House each week.
READ • USE • PROFIT BY—
Classified Ads
In
BOXOFFICE
Greatest Coverage in the Field—^Most Readers for Your Money
Four Insertions for Price of Three
K.4 BOXOFFICE :: June 1, 1957

• ALPHABETICAL INDEX
• ADLINES & EXPLOITIPS
• BOXOFFICE BAROMETER
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANDISING IDEAS
THE GUIDE TO ETTER BOOKING AND B U S I N E S S - B U I L D I N G
S^
Milwaukee Gran Theatres in
Gran Theatres, a circuit which has come
to the front in Mihvaukee and Wisconsin
recently, is conducting an eight-week
Rambler car giveaway, one each week, in
a drive to make Milwaukee movie conscious
and stimulate theatregoing.
The large-scale promotion, launched
May 20, will extend through July 15. It is
the result of several months of careful
planning and preparation to create widest
public interest, and to sidestep Wisconsin's
restrictions on any form of lottery giveaways.
R.U)IO-TV STATIONS HELP
Taking part in the "celebration" are the
nine de luxe Gran theatres in Milwaukee
the Garfield, Oriental, Tower, Modjeska.
Uptown, Juneau, Princess, Century and
Granada—the nine Nash Rambler dealers
in the city, and the WISN radio and TV
stations.
The first new Rambler car was awarded
at the Modjeska Monday night (27) to the more than 20 years, was chosen to supervise
operation of person whose name was drawn from a big
the campaign. John
drum on the stage. Each succeeding Monday
Roche, manager of the Tower, worked on
night, a Rambler is being presented
from the stage of the other Gran houses.
ads and publicity.
The American Motors executives agreed
Numerous civic leaders and businessmen to go along with any plan which was both
were on the stage to supervise the pro-
ethical, and offered possibilities for good
ceedings.
No one is required to purchase a theatre
ticket; entry forms are passed out in the
outer lobby of each theatre, and immediately
placed in the barrels for that purpose.
Also at the nine Rambler dealer showrooms,
the same routine prevails.
ITS STRICTLY LEGAL
It is not even necessary to be present at
the theatre when the name is called, although
the car must be claimed within 24
hours. If not called for, two cars will be
awarded the following week.
Rules state that no one is permitted to
deposit more than one entry form for each
award. Forms are checked and if duplicates
are found, all such entries are null
and void.
The program was worked out by L. F.
Gran, head of Gran Theatres and Esquire
Theatres, the latter formed to operate the
city theatres recently acquired from Fox
Wisconsin and Stanley Warner, and Harold
Janecky. vice-president of Esquire, in cooperation
with American Motors officials.
Louis Orlove, Wisconsin publicist for MGM
Eight-Week Car Giveaway
Assembled here are the eight Ramblers being awarded one a week in Milwaukee by the nine Gron
de luxe neighborhood theatres in a promotion to stimulate movicgoing. Seen with the cars ore
Louis Orlove, in charge of the promotion, Clem Kraemer, Paul Sharby, Richard KIcjsmit, General
Manager Harold Janecky, Don Patch, Robert Brill and John Tower, Gran managers.
BOXOFFICE Showmandiser :: June 1. 1957
public relations.
Gran relates hundreds of coupons, tickets
and blanks of all sorts were studied,
word for word in working out the proper
phraseology to be used. Finally, when it
was felt that they had one which could be
presented to the public, conferences with
the police, city attorney and the district
attorney followed. Tlie forces of law and
order agreed that the plan was strictly
legal, and gave the go-ahead. Then the
entire Gran organization was summoned
for a briefing on the program. It was
pointed out that each and every member
of the circuit had to pitch in. Each was assigned
his or her responsibiUties.
A half-million tickets were ordered.
Large fibreboard barrels were selected as
proper receptacles for the ticket stubs.
Each was given the glamor treatment.
Artists turned out large seven-foot lobby
displays for each theatre and Rambler
salesroom.
The day of the public announcement,
each theatre manager was taken to American
Motors' factory, where a spanking new
Rambler was turned over for driving back
127 —
to their respective theatres. Forming into
something of a parade, the procession of
new Ramblers proclaiming the giveaway,
stopped at Humboldt Park as the proper
setting for a photograph of the entire
group.
The barrels have been placed either outside,
weather permitting, or at least in
the outer lobby of each theatre. Additional
barrels are placed in the inner lobbies with
duplicate barrels in each Rambler salesroom.
Tlie public is invited to stop by at
any of the nine theatres or the dealer
Rambler showrooms to fUl out a Rambler
Award entry stub, where it is put in the
barrel by the person signing. The stub
stresses the fact that the signature must
be identical to the corresponding portion.
A quick tour of all eight Gran theatres
made shortly after the big award series
was announced revealed theatre ushers
were kept busy handing out the entry
blanks, and making certain that no one
signed more than one award blank. Rambler
officials also reported a surprising response
at the showrooms. It was impressive
indeed, since no one was required to
either purchase an admission ticket to any
theatre, nor be obligated in any manner,
shape, or form towards the sale of a
Rambler car. The dealers seem to be racking
up a mighty potential "mailing list,"
for quite obviously many stopping in were
willing to chat awhile.

TV Viewers Permits
For Tunny Face';
J. E. Thorson. manager of the Manor
Theatre in San Mateo, Calif., distributed
"TV Viewers Permit" handbills in parked
cars and at homes. Copy related that each
handbill entitled the "Bearer to Leave
Your TV Set for 21/2 Hours Tonight to
See 'Funny Face' On the Manor's Mammoth
Screen." The sheet also pointed out
"Here Is One You Can't See On TV Until
1963!"
Thorson also has been distributing cards
entitling the bearer to a free dance lesson
at the local Fred Astaire dance studio. He
reports "Funny Face" turned in record
business.
As part of the national promotion on
the picture, the distributors of Isetta 300
sports cars are tieing in with theatres. In
Columbus, Ohio, Manager 'Walter Kessler
of the Ohio Theatre had owners of the
midget cars drive their toy-like autos to
the theatre to see "Funny Face." Sports
Car Forum, local Isetta dealer, set up a
display of cars in front of the theatre and
ran co-op ads plugging the picture.
ISETTA TWO WEEKS AHEAD
Farris Shanbour, manager of the Ci-iterion-
Theatre, Oklahoma City, made a
similar tieup, using the Isetta as a street
bally two weeks in advance of opening. The
car was lettered with the title and playdates.
Shanbour entered the Isetta in a parade
sponsored by an opposition house in
which Joel McCrea was being honored.
The car, said Shanbour, attracted major
attention and "stole" the parade.
A matinee style show was staged on the
Criterion stage in a tieup with Peyton-Marcus
apparel shop, and Peyton-Marcus paid
for a four-column ad in the daily paper.
The new 60-mile-a-gallon car, the Isetta, gets
plenty of attention in Oklahoma City. Criterion
Manoger Farris Shanbour got one from
the local dealer and had it in a parade and
in front of the theatre.
Are Distributed
Other Promotions
^^5%r '*
^f
Miss Universe contestants appeared on stage
erected in front of the Circle Theatre in Indionapolis,
following a parade through the
city.
Models were paraded to the theatre in a
fleet of new cars all bannered with tie-in
copy.
The picture was sold by Shanbour as a
"new dimension in color." This theme was
carried through all advertising.
The manager of the Fred Astaire dance
studio in Indianapolis is a good friend of
Dal Schuder, manager of the Circle Theatre.
So Schuder had no trouble in making
use of the services of the 13 girls in the
Miss Universe contest, being sponsored by
the Astaire studio and the Lions Club, in
his campaign for "Funny Face."
WEAR $30,(m IN FURS
The Cadillac and Volvo car dealers supplied
convertibles to transport the girls
records.
Jaycees Sell 6 Nights
For Buck at Drive-In
J. 'William MuUin, who operates the
small Citrus Drive-In at Hernando, Fla.,
sends in a promotion to Showmandiser
which he says is sure to double a week's >
gross at the boxoffice and concession stand,
too. In addition, he found it brought in
many persons who hadn't been to a show
in years.
Mullin booked "at minimum terms" six
older pictures flat, one each night, Sunday
through Friday—Keys to the Kingdom,
Boom Town, Boys Town, Mutiny on the
Bounty, Calling Northside 777 and 12
o'clock High—for a six-night sponsored
deal with the Junior Chamber of Commerce
of nearby Inverness.
Mullin kept Saturday, his bread and
butter day, for himself.
The Jaycees were seeking money to furnish
a room in the new county hospital,
and gi-abbed at the opportunity to sell
special tickets for the six shows on a percentage.
The special tickets, 4y2x3-inch
bristol, were sold by the Jaycees at $1
each, good for all shows.
Since each civic club is furnishing a
hospital room, Mullin made the same deal
with the Veterans of Foreign Wars to
sponsor a week of Favorite Masterpieces,
and with other organizations.
"This is really helping me in a big way,"
Mullin says.
735 Passes Given Out
In Horror Show Gag
A pass gimmick, advertised in an 8x12 Vainch
herald and in a two-column newspaper
ad. brought in nearly 800 patrons at
a Super Horror Show late Saturday night
at the Parkway Theatre in West Jefferson,
N. C. Manager Dale Baldwin advertised:
"We Dare You to Sit Through It . . . Free
Pass ... To Everyone 'Who Can Sit Through
It Without Shrieking, Shivering or Faint-
in a parade around town, headed by a ing! (!) ... It's No Show for Sissies, So If
police car and escort cycles. The girls wore
. . . ! You Can't Take It Stay Home! !"
some $30,000 worth of furs loaned by a
local store. After the parade the girls were
On the screen was "The Beast With Five
Fingers."
brought to the theatre, where they appeared
Baldwin reported he gave out 735 passes,
on a stage out front from 6 to 9 good for any midweek show.
Local camera club members were Baldwin also recently held a "Hell on
o'clock.
invited to take pictures of the contestants. Wheels" program, offering five racing films
Fi-ee dance lessons and passes to "Funny on one bill. Pictures were "The Racers,"
Face" were the prizes for the best pictures
in color, or black and white.
A record player played music from the
"Roar of the Crowd," "Hottest 500," "Gods
of the Road" and "Thunder Beach."
film when the girls were not being introduced
or interviewed.
More at Sunrise Services
Camera crew from two local TV stations The attendance at the second Easter
took shots of the girls being photographed sunrise services conducted at the Bowline
by the Camera clubmen for use on the Drive-In at Decatur, Ala., was substantially
evening TV news programs. In all about more this year than the 1,500 persons reported
15 minutes of TV time on three breaks
there last year, reports Manager
were obtained.
Carlton H. Mann. Tlae Decatur Ministers
Sample bottles of perfume were presented
the first 200 women attending "Funny
Ass'n, through Richard F. Rouquie, secretary,
sent a letter of thinks to Mann for
to
Face" after 6 p.m.
Local disc jockeys made use of the film
supplying two flatbed trailers and chairs
for the choir, in addition to the use of the
drive-in.
I
— 128 BOXOFFICE Showmandiser :: June 1, 1957

;^ DRIVE-IN THEATRE SURVEY
A Field Study oF Typical Situations and How to Improve The
WEL4'M(
IT r" .rfT ' - K -na
DOMF, nuuiths ago a grou). of Texas drive-in theatre
owners came to New.York to present to motion picture
distributors some of the problems facing outdoor exhibitors.
At a meeting with A. Montague, vice-president and general
sales manager of Columbia Pictures, the sales executive made
an offer to send two representatives to the Lone Star state to
observe impartially the operations and procedures of drivein
theatres. This survey would be undertaken, said Montague,
in anticipation that Columbia could find better methods
of serving this segment of the industry.
The cooperation of the Texas Drive-In Theatre Ass'n
was extended to the project. The Columbia team, comprised
of Messrs. Robert Meyers and Norman Feinberg, spent
eight weeks in Texas, studying seven drive-in theatres, each
representative of a specific type of operation. The pur})Ose
was to "analyze and survey drive-in theatres so as to provide
generalizations that will act as a foundation for effecting
specific programs designed to increase attendance locallv
and nationally to the mutual benefit of all exhibitors and
distributors."
Columbia, noting the great interest and enthusiasm with
which members of the Texas Drive-In Theatre Ass'n read
the final reports, brought the document to the publisher of
BOXOFFICE with the proposal that it be published as an
industry service.
It was noted that the report, while based on findings
at specific theatres, contains fresh and jiertinent information
which can be helpful to drive-in theatres everywhere and.
in many instances, is applicable to indoor houses. With
this issue Bo.xoFFiCE brings to its readers the fir.st in a
series of four articles excerpting those sections of the report
dealing with advertising, public relations, programming,
the role of the manager, booking and concessions.
DESCRIPTIONS OF DRIVE-IN
THEATRES ANALYZED
Each of the seven thcotres represents a djfferentsiied
drive-in operation in a particular oreo. Every
its situation presents own peculiar problems, but
will in exhibitors find each of the studies ideos and
suggestions which moy relote to their own operotions.
DRIVE-IN "A"
(350 Cars)
COMMUNITY: Town of 8,300, basically agriculture,
with little Industry.
LOCATION: Excellent—only one in immediate area
—accessible and converiient.
RUN: Generolly plays offer downtown run. Open
all year.
COMPETITION: Two downtown theatres (one seosonolly
closed) under one monogemenf. Other
forms of entertainment limited, making moviegoing
potentiol quite high. School affairs ploy
big role in community.
DRIVE-IN "B"
(650 Cars)
COMMUNITY; City population 100,000, basically
ogriculture, but has some heovy industry. Site
is of university; on Air Force Bose.
LOCATION: Close to intersection of several mojor
traffic routes, near university.
RUN:
.competition—
Has opportunity to ploy day-ond-dots- with
usuolly plays product offer suburban
COMPETITION: Areo hos five drive-ins, one operating
weekends only. There are three conventional
key run houses, one suburbon. Drive-In "B" ond
one other drive-in are under some ownership.
Other competitive entertainment is overage.
DRIVE-IN "C"
(400 Cars)
COMMUNITY: City of 165,000, site of very large
to St persons living Closest driv
RUN: Plays subsequent run, usually on ovoilability.
COMPETITION: Seven drive-ins m this orea, with
Drive-in "C" one of four owned by some morv
ogement. Competition keen from other drive-ins
as well from other forms of entertainment.
' as
Drive-Ins appear to bo playing to "troding areas"
rather than to gross population.
DRIVE-IN "D"
(No Cor Capacity Given)
COMMUNITY: Expanding town of 50,000, with good
industry and agriculture.
LOCATION: Town is strategicolly located os "stopover"
between two large cities, which increases
DRIVE-IN "E"
(400 Cors)
COMMUNITY: Predominantly oil ond ogriculture
town of 12,500.
LOCATION: On good site. Theotres in this town
are only ones in county. Almost all patrons going
to a drive-in must first pass Drive-In "E" before
reaching competitor's drive-in.
RUN: Ploys some first run, mostly subrun.
COMPETITION: Three drive-ins in town, one catering
to Mexican community. Also two conventional
theatres Other forms of entertainment limited.
(Note: Drivc-ln "E" Includes en indoor OHdltarium
OS port of romphouse.)
DRIVE-IN "F"
(650 Cars)
COMMUNITY: Expending city of 103,000, with oil,
agriculture, industry and small college.
BOXOrnCE Showmandiser :: June 1, 1957 — 129 —
LOCATION: Only foir; on "active" highway but
reloitively for from town. While close to suburban
community, it probably loses patronage from residents
living across town.
RUN: Usually ploys subsequent run on ovoilobility,
and one competitor ploys doy-ond-dote.
COMPETITION: Six drive-ins in town, but one not
operating of time of survey. Three conventional
key runs in town, no suburban theatres. Drive-in
"F" and one other drive-in ore under some monogemenf.
Drive-In "F" receives much of its patronage
from nearby development, but competes
for this market with another drive-in theatre which
generally plays offer "F".
DRIVE-IN "G"
(Over 600 Cars)
COMMUNITY: Expanding city of over 500,000, highly
cosmopolitan, with lorge university, ond bordered
by many large suburban developments. Drive-In
"G" aims principolly of o group of these develop-
LOCATION: Ten miles from heart of city, but neor
three developments. A location problem, however,
foct thot some of oreo's residents driving
is
toword "G" must poss other competitive theotres,
possibly ploying the some picture.
RUN: All drive-ins con ploy some ovoilobility. Current
proctice to divide product so that holf of
is
them ploy o feoture first. Then the procedure is
reversed ond the other ho'f gets a chance to
ploy the next picture first. After one half of the
drive-ins ploy a picture, it is customary for ottier
half to book it—-but some of the exhibitors don't
follow this procedure.
COMPETITION: With 16 drive-ins in the area, each
attempts to ploy to o porticulor trode oreo. "G"
is in direct competition with three other drive-ins.
Theatres hove stiff competition from other forms
of omusemenf.

Easily seen, well-designed attraction
boards are basic patron-pullers,
the survey shows. of the newspaper to insert anything into the
own routes. While it is against the policy
paper, the editor agreed that it would not
be contrary to policy if, once every two weeks,
the newsboy left a copy of the theatre's
program at the subscriber's door. On a
1. ADVERTISING
promotion like this, each boy would be contacted
separately, but this form of advertising
A study of the seven drive-ins uncovers one could be carried on at a nominal cost—perhaps
by handing out passes to the boys.
basic fact: There is no one advertising
medium which works best for all operations.
Radio, we found, has the lowest "get-'emin"
appeal. The reason may be this theatre's
In one situation, the local newspaper may be
best; in another, radio; in still another, the
failure to change copy, except for the title
weekly programs.
of the picture. Repetition has its values, but
Newspaper advertising, the most common in this case the public has become immune to
of all advertising media, we find is serving the same copy. Our recommendation: Place
only the purpose of informing the reader of emphasis on the basic appeals of a drive-in
what is playing—in that it becomes effective theatre— (1) come as you are; (2) relax,
only after the reader has decided to go to smoke and talk; (.3) privacy and comfort;
and 14) relax with the entire family, etc.
the movies. Tliis theory applies particularly
to di-ive-in theatres playing subsequent run
features. Consequently, we believe it caiinot
completely be considered a "motivating"
medium.
In several instances where television was
used, it was found to be most effective in the
minds of patrons, and at the boxoffice.
In this phase of the study, an effort was
made to discover areas for actually motivating
the potential customer so that he will
want to go to a movie. Frankly, the survey
showed a serious lack of this type of advertising.
Many additional patrons can be gained,
and persuaded to go more often, if the proper
advertising medium is used.
DRIVE-IN "A"
This small-town, one drive-in situation
finds its most effective advertising in the
newspapers, the theatre's attraction board,
trailers, programs and radio, in that order.
The method of advertising in the newspaper
is standard— it provides a sure way for prospective
customers to see what is scheduled
to play. Our recommendations: (1) a timetable,
continuously revised, should appear
daily: (2) stronger appeals can be made for
Bumper Night, Radio Night, Family Night,
etc.
The survey shows that the attraction board
is responsible for motivating a large percentage
of patrons. Many patrons said they
made their decision to go to the movie simply
by passing the theatre and noting what was
playing.
In view of this fact, and the amount of
traffic on the highway, we reached the conclusion
that a large potential group of moviegoers
can be reached and motivated to go to
the drive-in by a series of well-placed road
signs.
Since all theatres in this town are under
the same management, the emphasis can be
on the movie-going habit, using a number of
signs on roads leading to and from town. In
addition, we recommend the following types;
(1) a series of reflecting signs, small in size,
reading: "Why Not Go to a Movie Tonight?",
(2) public relations signs, angled at special
interest groups, as "Drive-In 'A' Wishes You
Good Flshin'," for the motoring fisherman,
or "Staying Over? See a Movie" for the
tourist. Make these signs standard in size
and style.
Programs have been effective businessbuilders,
and this is true in this situation.
The picture can be expanded. We talked to
the editor of the local paper, and found that
practically everyone in town subscribes to it.
Papers are delivered by boys who own their
DRIVE-IN "B"
This is a five drive-in theatre situation, in
a 100,000 population area where newspaper
advertising is generally the only medium
used by Drive-In "B." The manager reported
he intended to cut the advertising budget, by
trimming the size of the newspaper space.
We agree a saving can be made, and still
obtain the same results, since the advertising
which appears daily serves only to inform.
It is a mistake, however, not to use other
media for advertising and promotion.
The survey showed that, at any one time,
81 per cent of the patrons learned what was
playing that night by looking in the newspaper.
The remaining 19 per cent came as a
result of seeing the attraction board on passing,
via trailers, hearsay and phone calls to
the theatre. The same weakness in advertising
we found elsewhere is present here:
there is almost no effort to get people into
the theatres.
We believe the 81 per cent figure is misleading
to this extent—it was those who already
planned to go to a movie who looked in
the papers to see what was playing. Since
many of the theatres in the area play dayand-date
and run the same kind of ads, factors
of location, accessibility, service, etc.,
also help them decide which particular theatre
to
patronize.
In this town, there is what we call a
balancing effect. That is, no one theatre is
losing business because of another's advertising
program. Since each theatre is doing
no more than the other, each draws from the
same audience, taking its share accordingly.
Newspaper space serves only to inform read-
SAlTWliaMR
Newspaper advertising should stress services, special
advantages of drive-in theatre, in addition to the
name of picture.
ers on what it playing, and on this reasoning,
a smaller ad will do as much as the larger
one.
What is needed is advertising to stimulate
the prospective moviegoer into getting out of
the house and going to a drive-in. This
stimulation rarely exists. So, what we propose,
are methods which will not only influence
habitual moviegoers but also bring
out those who are not moviegoers.
Let us start with the immediate market. I
Drive-In "B" is closest of the five theatres
to the university, a potent source of business.
This is particularly true because early
sign-in hours for students prevent them from
traveling too far afield.
Our suggestion: Meet with the student
council, set up a special discount rate for the
college. This should be tied in with advertising
in the college paper. Increased attendance
from the college will more than offset
the extra advertising cost. Constant contact
with the college should be maintained so that,
if the opportunity presents itself, the theatre
can offer its facilities for rallies, special
shows, benefits, etc. This is excellent public
relations both at the university and in the
community. •
Other suggestions:
Use key spots at the drive-in for small
attention-getting attraction boards. Place one
of these boards at the entrance to the women's
restroom and one at the men's restroom.
Use them in the following manner:
on a Sunday, advertise what will be playing
the following Sunday, Monday, for the following
Monday, etc.
Motels are an untapped source of promotions.
Your area is saturated with them, so
make a direct tie-in with as many as possible.
Offer the management discount cards which
can be distributed to guests, as an additional I
service. Be sui'e to stress this service angle I
when approaching the motel with the idea.
In exchange, obtain the privilege of leaving
programs or a note in the rooms for the
guests reading: "Why not see a movie at
Drive-In 'B' tonight?" Many motorists pull
into a motel at five or six o'clock and would
welcome the idea of going to a movie. The
discount idea also offers a method of checking
on results of the promotion.
Family Night. It was surprising to find
that no special attention was given to specific
groups. It would be advisable, for instance,
to hold a Family Night, once a week,
preferably on a night which now does the
least business. Our survey reveals that most
families are ready to go to a movie, regardless
of what day of the week it is, if something
is done to stimulate the move. But a
special gimmick is necessary to bring in the
family trade. Rather than appealing directly
to father and mother, they should be
reached by appeals designed to increase the
children's enjoyment of the drive-in and its
varied facilities.
Don't forget the amusement editor. We
found the theatre editor in this town agreeable
to giving more publicity to the driveins,
said he knew the various managers but
hardly ever saw them. As he reviews pictures
only on first run dates, he can do little
about publicizing pictures when they play the
drive-ins. However, special events, gimmicks, I
or anything varying from the usual day-today
operation would get his consideration.
It pays to see the amusement editor regularly.
The visits can pay off handsomely
when you need it most.
I
130 BOXOFFICE Showmandiser :: June 1, 1957

DRIVE-IN "C"
Tliis shopping center drive-in, one of four
owned by the same exhibitor in a seven drivein
theatre area, surprisingly Umited its advertising
program to the newspapers. The
advertising consisted of an attractive piece
of copy, in the form of a film strip, hsting the
four drive-ins and the picture playing at
each. There was no consistent use of other
"' \ media.
In this instance, the advertising promotion
policy should be re-evaluated and overhauled.
The cii'cuit's name, for example, which has
been used in connection with all advertising,
has become a well-known trade mark in the
area. But greater use could be made of it.
In a multiple-theatre operation such as this,
we would recommend the service of a parttime
publicity or public relations man. The
professional help would be well worth the
money, since the cost would be minimized by
splitting the salary among the four drive-ins.
Here ar-e some of the promotional projects
we suggest:
BILLBOARDS: With the big movement of
traffic in the area, plus the fact that the
circuit operates theatres in three different
areas, it is recommended that the possibility
of using billboards and/or road signs be considered.
These should be located on some of
the main streets as well as the highways.
On the highways approaching the city, signs
can read: "Welcome to Our City, Home of
Drive-In Theatre 'C " while spotted throughout
the city signs can read "Tliere's a Drive-
In in Your Neighborhood" and carry a simple
lined road map to show the location of the
theatre.
RADIO: With four screens available for
reciprocal advertising, the radio stations may
be Interested in a tiein. The best bet would
-Ti be a tie with the station most listened to
by university students.
UNIVERSITY ADVERTISING: There are
18.000 students registered at the university
in the winter and 9,000 in the summer. This
is a special market to be cultivated, and a
conference with an officer of the student
council revealed that most of the students
who go to drive-ins patronize Drive-In "C."
They do so because of its proximity to the
university and because it is in a good neighborhood.
The council representative also
indicated that some students don't go to
drive-ins because of their "sordid" reputation.
On the basis of these talks, we recommend
that a meeting be held with the student
council and an effort be made to arrange
special discounts for students, and to offer
facilities
of the drive-in.
Surprisingly, the theatre does not advertise
in the university paper, a dally which has a
movie section. It is recommended that ad
copy be placed in the paper, and that if the
discount idea is consummated, advertising
be a must.
DRIVE-IN "D"
No source of reaching the public should
be avoided." This is a direct quote from the
manager of this twin-screen drive-in in a
- 50,000 population town, and it best iUustrates
y the advertising policy of the organization.
Here are examples of how this policy is
carried through:
BILLBOARDS: The management picked
ten key traffic spots in town. Here they
built small billboards of three-sheet size. On
top of each frame was a slogan recommending
a visit to the movies. The three-sheets
themselves advertised the pictures playing
at the drive-in on one side, and the features
at the downtown house on the other. These
boards are kept up to date at all times. "Old
advertising is worse than none at all," said
the manager.
NEWSPAPERS: The current policy requires
that newspaper advertising be changed
frequently. The theatre tries different size
ads. spots them on different pages, places
small clips throughout the paper for variety
and eye-catching appeal.
RADIO: Another medium used effectively.
On spot announcements, the theatre is careful
to constantly switch times and days to
prevent the advertising from being static.
In addition, a regular radio program gives
general information about show business and
show people—a weekly program designed to
promote upcoming pictures.
PRINTED RtATERIALS: Programs ai'e
printed on a heavy, durable stock and are
given out at both the drive-in and the intown
theatre, and advertise fare at both
theatres.
MOTEL ADVERTISING: This is being revived.
The indoor theatre used the motels in
prewar days, then dropped it. Realizes now
that motels are a potent advertising medium,
where highways carry heavy traffic.
INSTITUTIONAL: In the summer of 1955,
the management realized business at the
conventional theatre was dropping steadily.
The owner of the opposition house reported
a similar problem at his theatre. So, the
competitors joined forces and embarked on
ail institutional program designed to combat
declining
grosses.
The program's basic idea was to get people
to "go to a downtown theatre." Each theatre
advertised on a different radio station, made
no mention of the theatre's name, nor
plugged any picture. Spot announcements
simply suggested folks cool off at a downtown
theatre, or gave other reasons for going
to a downtown show. Business did pick
up and we use this experience to illustrate
that the same thing can be done with drivein
theatres.
DRIVE-IN "E"
At this theatre, one of three in a 12,500
population area, no avenue of advertising is
passed up. One of the questions asked in the
survey was "How do you usually find out
what is playing at this drive-in?"
This is a report on how the various advertising-promotion
projects pulled.
1. Monthly calendar, mailed to most residents
in the rural areas, giving information
on pictures—46.5 per cent.
2. Pickup truck, with three-sheets on panels
advertising both current and the next attraction,
driven through town and parked in
a busy section during the day, and spotted
at drive-in in the evening—38 per cent.
3. Newspaper advertising, used most often
simply to give picture and time information
to persons w-ho already feel like going to a
movie—34 per cent.
4. The attraction board, listing the current
picture is a persuader for those who are not
quite sure about going to a movie and Just
BOXOFFICE Showmandiser :: June 1, 1957 — 131 —
C)itt\w^eptime is Showtime!
*^ .^

ih^Se
lHHRCh service
pe sunday morning 8^
One of the most effective public relations projects
an outdoor theatre con promote is opening the
theotre to churches for Sunday open air services.
should be publicized. Patrons should be
urged to eat their suppers at the drive-in.
Other services should be mentioned.
The theatre uses posters in about 100 locations,
but the survey showed that some
stores hide them behind partitions and other
unlikely places. The suggestion is that the
management offer the store people greater
inducement to give the posters better display
spots.
Drive-in trucks should be used actively to
publicize the theatre. This drive-in has a
small truck, which carries advertising copy,
but the management seems to believe that
the truck isn't too effective and should be
left in the theatre. Who knows what device
or gimmick will bring in an extra customer?
We suggest the truck be painted in striking
colors, even in red and white candy stripes.
Let it become the symbol of the theatre when
it is in town. But, painted or not, it should
be kept at busy intersections as long as possible
during the day.
DRIVE-IN "G-
In a city of a half-million population, with
16 drive-ins competing for a share of the
amusement dollar, it is difficult for an exhibitor
to spend his advertising dollar so that
the cost per potential customer is minimized.
You have to aim your shots at a particular
area, for no matter how much of your advertising
reaches a family on the opposite side
of town, only a minimum of these families
will come to your theatre. This is true in
this situation, in particular, because (a)
there are two or three drive-ins in its nearby
area and (b) most drive-ins on opposite
sides of town play day-and-date.
The current policy of advertising only in
the Drive-In Calendar in the daily newspapers
is
the correct one, on this baisis.
likely raise the level of business for every
theatre involved. It is a practical plan, and
the managements of the various drive-ins
should meet as soon as possible to arrange a
program of this type.
As for specific promotions to aid Drive-In
"G" in particular, such activity should be
directed at new developments in the general
area of the theatre. The survey showed
that 71 per cent of those interviewed at the
theatre live six miles or less from the drivein.
Since this means the majority of your
customers are from nearby areas, increased
patronage can be gained through these suggested
promotions:
1. Direct mail pieces to homes in nearby
areas.
2. Distribution of flyers and heralds.
3. Tie-ins with merchants in local shopping
districts.
the
4. Block parties, to acquaint residents with
theatre.
5. Regularly spotted advertisements m
newspapers published in nearby suburban developments.
6. Posters, carrying the week's program, to
be distributed to stores in nearby neighborhoods.
II. PUBLIC RELATIONS
Opening the drive-in
to civic
ventures promotes
goodwill, helps
introduce the theatre
to many who
otherwise would not
know about it.
In several of the situations, public relations
programs had a greater potential for
business than advertising itself. This is
true in the more competitive areas.
especially
This is not to infer, of course, that good
public relations is not important in smaller
situations where little competition exists. It
is. But, whatever the situation, it is vital that
the theatre become a major part of community
life.
DRIVE-IN "A"
A survey of local organizations, just for
the sake of getting acquainted and letting
them know what the theatre has to offer,
can help build community enthusiasm for
motion pictures, provide the management
with more ideas on how to stimulate business,
and promote better over-all publicity.
The drive-in theatre should be used as a
center of community life. For school affairs,
football rallies and general meetings, there
probably isn't another spot as interesting or
suitable as the drive-in. These can be held
during the day, with the concessions opened
for the extra hours.
DRIVE-IN "B"
With many new residents moving into this
five drive-in theatre area, a fine gesture
would be to send letters to new families welcoming
them to town, inviting them to attend
However, drive-ins in the entire area can the theatre, and asking that they introduce
benefit from institutional advertising and this themselves when they come.
can
Another type
is what we urge. This program could embrace
every type of media, and it would very tending your best wishes for the
letter be a yearly note to residents ex-
year—and
at the same time mentioning services which
the theatre offers, listing improvements and
innovations and—with the best interest of
the patron in mind—asking for suggestions or
criticisms. As an alternate to this letter,
perhaps once or twice a year, the same goodwill
can be created by placing a quarter-page
ad in the newspaper in the form of an "Open
Letter to the Public."
CO-OP INSTITUTIONAL ADVERTISING:
Careful observation of _this five drive-in
situation indicates the need for a joint promotional
effort to sell the drive-in theatre as
an institution.
There are groups in this town, as there are
in a number of others, who are biased against
drive-in theatres. Coupled with this is the
fact that many individuals are not aware of
the advantages, conveniences and comforts
of a drive-in theatre. This can be offset only
through joint effort by the drive-in exhibitors.
For this area we recorrunend the following
type of program:
1. Once a month a quarter-page advertisement
be placed in the newspaper, in form of
a letter to the public. It should explain why
patrons of drive-ins like them, as well as
what the theatre offers to the family group,
and others. (See sample lettert.
2. Several times a week, small teaser-type
ads (1x1) should be spotted through the
paper, emphasizing drive-in appeals:
RELAX
go to a DRIVE-IN
WITH THE KIDS?
go to a DRIVE-IN
STAY COMFORTABLE
go to a DRIVE-IN
Over a month's time, this
could prove very
effective, if done tiii-ee days a week, alternating
the days each week.
Dear Friend:
SAMPLE LETTER
Upon the completion of a survey, recently
taken in this area, the most frequent
reasons given, we found, for attending
drive-in theatres were:
a. Best for keeping the family together.
b. Easier to go out with the children.
c. Never a parking problem.
d. No need to get uncomfortably
dressed.
e. Added pleasure of eating and smokf.
Possible to talk and relax.
SIMPLY TEIE MOST CONVENIENT
AND MOST DESIRABLE!
We are happy to serve you, and hope
that we can continue to add pleasure and
enjoyment to your lives. We would
greatly appreciate it if you were to leave
suggestions you may have at the boxoffice
the next time you, your friends
and your family go for a real good time
at your favorite drive-in theatre.
Thanks for your patronage.
Sincerely,
Your Drive-In Theatre
Once unified, the drive-in theatres in the
community are an institution. As such.
there are endless activities in which the I
drive-ins as a group, can participate. An ex- '
ample: The di-ive-ins can participate in all
community functions, fund raising campaigns
and other drives, in and around town.
They can offer their facilities jointly for
Sunday services, etc.
132 BOXOFFICE Showmandiser

i)
and
Ohio Showman Finds Institutional Copy
Best Way to Bring People to Theatres
Peter Wellman, owner of the Wellman
New Mock theatres in Girard, Ohio,
is an ardent advocate of institutional advertising
as opposed to expanded space on
individual pictures.
"It is the theatre as a local Institution
of entertainment that we are selling to
the public," Wellman explains. "We want
our patrons and our potentional patrons
to know what we have to offer by way of
theatre.
"One of the first principles of institutional
advertising is to tell the ti-uth. Don't
offer the public more service than you can
deliver. At the same time, don't undersell
your theatre. I'm proud of my theatres and
I want my patrons to be proud of them,
too. But I never exaggerate. I tell the
public the truth."
Wellman says that, as a rule, given a
certain amount of advertising space in a
newspaper, he uses two-thirds of it for
institutional advertising and the remaining
one-third for the picture currently
sliowing. "Most people know about the
pictures," Wellman says. "They know
which are the big ones and which are the
average ones. They know as much about
them as the exhibitors do. So why use the
major portion of the space to tell the public
something about which they already
know?
"Give them the title of the picture, the
cast and some art to indicate what type
Letter Sent to Merchants
Who Have Screen Ads
Helen Johnson, manager of the State
Theatre, Statesville, N. C, mails out the
following typed letter to each merchant
who has screen advertising at her theatre:
"You will have some vei-y attractive
screen advertising on the big screen in the
State Theatre starting real soon . . . You
will receive big results, we believe, as we
attractions."
Gives Baseball Equipment
Leslie Sprinkle, manager of the Levon
Theatre, Enfield, N. C, gave away $25 in
baseball equipment in a drawing on stage.
Heralds handed out to patrons ui-ged them
to save their ticket stubs for the entire
week. Pi-izes went to five lucky ticket
holders.
Donald Jordan, manager of the Center
Theatre in Weldon, N. C, gave Hawaiian
orchids to the first 50 mothers attending
the matinee on Mothers. Day.
service, cleanliness, comfort and projection
superiority. We want them to come to
our theatres with the full knowledge that
they will receive full courtesy from our
employes, and that they will be comfortable
for the period of their visit to the of picture it is. But we find it more profitable
as a consistent policy to sell our theatres
to the public and so we stress institutional
advertising as the best way to bring
people to the theatres, for, even if they are
disappointed in the picture, for which we
have made no extravagent claims, they
have enjoyed a comfortable hour and a
half in a theatre for which we have made
these claims."
Spots Bergman Story
A photo identification contest involving the
Brooklyn Dodgers baseball team and crowds
in the ball club's home stands wos the main
facet of exploitotion conducted by Manager
in Horry Goldstein of the Globe Theatre New
York for "A Face in
the Crowd." Persons identifying
themselves in the crowd photos received
two reserved seats to the Dodger home game
and a pair of tickets to the "Your Favorite
Charity " premiere of "A Face in the Crowd."
Goldstein is shown standing by the display announcing
the contest.
Betsy and Her Art
Jack Fi'uchtman's Century Theatre in
Baltimore capitalized on the famous finger-painting
chimp's national acclaim In
promoting "Cinderella." Betsy the Chimp
displayed her talent on the Century stage
by masterfully creating several paintings,
which were purchased by the Century
Theatre, and in turn donated to the
Searchlight Training Center for chUdren.
Pictured, left to right: Natt W. Hodgdon,
manager of Century; Betsy and her trainer.
Dr. Arthui- Watson, director of the
Baltimore zoo; theatre owner Jack Pruchtman;
accepting the painting for the.
Searchlight Center; Mrs. S. Schwartz, and
Mrs. C. O'Shea.
Matinee Time Changed
With Fast Time Start
This is the time of the year when the
Rochester, N. Y., downtown theatre man-
T. J. Steadman, manager of the Colonial
Theatre, Canton, N. C, successfully
spotted a pressbook stoi-y in the local
newspaper on Ingrid Bergman's retuiii to
the American screen as a promotional
.stunt for "Anastasia."
agers begin efforts to save their summertime
attendance. For instance, Lester Pollock,
manager of Loew's in Kodak Town,
in a move to encourage the late afternoon
have been having some very large crowds
shoppers to stay downtown
has extended matinee
and go to a
theatre, his schedule
recently. Probably you have seen the
to 6 p.m. At the top of his regular
crowds lined up several times in the last
few days.
ads he is using this copy, "Take advantage
of our new matinee price time change
"We have just played 'Anastasla' and
Monday through Saturday—Opening to 6
'Designing Woman' and note that

BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, rotings are added and avsroges revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark.
Abandon Ship (Col
Around the^World in 80 Days (UaT
BOXOFFICE Showmandiser

Feature productions by company in order of rdeose Nurr
time is In porentheses. © is for CinemaScopc; v VistaVisi
® Teciiniroma. Symbol U denotes BOXOFFICE Blue Ribbon
nations thereof Indicote story type—(Complete key on r
poge numbers, see Review Digest.
ALLIED ARTISTS | U
olor
photography.
R
RcgolScope;
Picture Guide Feature
M «r ** •
*M
chart

FEATURE
REPUBLIC
CHART
1 U
Th« k«y to letters and combinations thereof Indicating story type: (Ad) Adventure Drama; (Ac) Action
Oroma; (An) Animated-Action; (C) Comedy; (CD) Comedy-Oroma; (Cr) Crime Drama; (DM) Drama
with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Drama; (HI)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Wostem.

.Ad.
. Nov
Sep
May
. Dec
Feb
. D
Mar
. Jan
. Dec
. May
Nov
May
Jan
( KJngsley) . . Maurice
Alec
Johanna
.Paolo
FEATURE CHART
INDEPENDENT
AMERICAN INTERNATIONAL
Midnight Episode (78) C. Aug 56
Oklahoma Woman (73) ® W. .Jun 56 aniey Holloway. Le.ilie Dwycr
Klfli.ird Dtiinlng. I'eggie Castle
Forbidden Cargo (S3) Ac. .Sep 56
Female Junole (71) D. Jun 56 Nigi'l Patrick, Elizabeth Seliars
Jiiyne Mansfield, Lawrence Tlernry
©Gunslinger (S3) W.
lANUS
.Jun 56
Bullfight
John
(76) Doc. Jul 56
Ireland. Beverly Garland
English narration
Girls in Prison (87) Ac. Jul 56
Iticliard Ui-nning. Joan Taylor
JOSEPH BRENNER ASSOC.
Hot Rod Girl (75) Ac. Jul 56 Drew Pearson Reports on the Holy
Lorl Nelson. John SmUli
Land (60) Doc. Mar 57
The She-Creature (77) Ho..Auo56 .N.iiialiMl Ijy Drew Pcirson
Maria English. Chester Morris
It Conquered the World (75) . . . .SF. . Auo 56 LOUIS dcROCHEMONT
I'eler Graves, Beverly GarUuid
Keller in Her Story (formerly .
Shake, Rattle and Rock (77) M . 56 The Unconquered") (55) .Doc. .Apr 56
K.rts Domino, Lisa Gaje
irrated by Katherine 0)rnell
Runavray Daughters (90) D . . Nov 56 ©Albert Schweitzer (80) Doc . 57
-Maria English, Lance Fuller
'luduoed by HUl and .Vnderson)
©Naked Paradise (80) Ac. Jan 57
MAGNA
lachard Denning, Beverly Garland
©Oklahoma! (155) T-AO DM. Oct 55
©Flesh & the Spur (SO) W. .Jan 57
lordon Macltae, Sliirley Jones
Jolui Acar, Maria English
Voodoo Woman (75) Ho. . Mar 57 MOTION PICTURE DIST'RS
.Maria English, Tim Conway
©Oedipus Ren (88) D . 57
Undead, The (75) Ho.. Mar 57 (.Slrailord. Iliu,. Festival players)
I'limcla Duncan, lUchard Garland
Draostrip Girl (75) Ac..Apr57 TOP PICTURES
K.cy Sp;iin, Steven
Frontier Woman Terrell
(SO) W.. Jul 56
CiJiily Rock All Nioht (75) M. Apr 57
Carson, Lance Fuller, Am Kelly
Dick Miller and the Platters
TRANS-LUX
ASSOCIATED FILM
©Dance Little Udy (87) D . . Mar 56
Three Outlaws, The (74) @235. .W. . 56
.li Zelterling, Terence Morgan
.Neville Brand, Bruce Bennett. .\lan ll.iU'
s and Lollipops (85) CD.. Apr 56
Frontier Gambler (70) W. Jul 56
iri March, Gerald O'Laughiin
John Bromfield, Coleen Gray
Naked Gun, The (70) W.. Nov 56 WOOLNER BROS.
Wlllard Parker, Mara Corday, B. Mad-aiie ©Swamp Women (75) D.. Apr 56
Uiierly (larUiiid, Marie Windsor, C. Mathews
ASTOR
Passport to Treason (70) Md..Jun56
Kod (^ojeron, Lois Ma.Yweli
©Men of Sherwood Forest (77) . Sep 56
Don T.jylor, Blleen Moore
Hour of Decision (70) D.. Jan 57
Jiff Morrow. Hazel Court
Stranger in Town (74) D.. May 57
,\lex Mcol, Colin Tapley, Anne I'alge
BUENA VISTA
©Great Locomotive Chase (85) © D.. Jun 56
i'css I'.irkcr, Jeff Hunter
©Davy Crockett and the River
Pirates (SI) Ad.. Jul 56
Ifess Parker, Buddy Ea)sen
©Secrets of Life (70) Doc. Nov 56
©Westward Ho, The Wagons
(S6) © 0D..Dec56
l"i-ss Parker, Crowley
Kathleen
CONTINENTAL
©Udykillers, The (90) D.. Mar 56
Alec Guinness, Cecil Parker, Katie Johnson
Ship That Died of Shame (79) . .D . 56
Richaid Attonborough, George Baker
©Scorets of the Reef (72) Doc .Oct 56
. . . .
I'ndt-rsea cbonicle
O Love Lottery, The (82) C Feb 57
David Nlvcn, Peggy CSmmins
©Raising a Riot (91) C May 57
Kenneth More, .M:indy Miller
. .
.
.
l>CA
©Jedda the Uncivilized (88) D.. Jun 56
Narli Kumogh, Uo6ert Tudewall
Private's Progress (99)..^ C. Sep 56
Itkhard Altenborough, Dennis Price
Woman of Rome (93) D Sep 56
Glna Lollobriglda. Daniel Gelln
Rock. Rock, Rock (85) M 56
Alan Freed, Frankie Lymon & Teenagers
©John and Julie (82) C. Feb 57
t'onstaiKe Ojmmings, Hyde-Wliite
Wilfred
Coldilz Story (97) D.. Feb 57
John Mills, Eric Portman
Unnatural (90) D. Feb 57
Hildceardc .Neff, Strohcim
Eric Von
Widow (87) D.. The Feb 57
Patricia Hoc, Akira Tamlroff
Gold of Naples (107) .Episode Dr.. Mar 57
Vlttorio de Sica, SUvana Mangano, So|)hia
Ixiren. (Italian-language; Bng. titles)
©Baby and the Battleship (96) . .C. Mar 57
John Mills, Richard Atlenborougb
Bermuda Affair (87) D. Mar 57
Kim Hunter, Gary Jlerrili
©Loser Takes All (88) ©. . . .CD. .Mar 57
Glynis Jolins, Rossano Brazil
Hell in Korea (82) D. Apr 57
Stanley Baker, George Baker
ODon Giovanni (157) Opera Film. Apr 57
Cesare SIcpi, Lisa DeUa Casa
Battle Hell (112) D. May 57
Richard Todd, Akim Tamlroff
EDEN
One Way Ticket to Hell (65) .... D 56
Non-professional cast
©Man of Africa (75) OD..
Frederick Bijucrenda, Violet Mukabueraa
EMBASSY
Godzilla. King of the Monsters
(80) Ho Apr 56
Kaymond Burr. Japanese cast
(GnslLsb dialog and narratioo)
lACON
Rosanna (72) D.. Jun 56
Itossana PodesU. Crox Alvarado
(Dubbed In Engllsb)
REISSUES
ALLIED ARTISTS
Rose Bowl Story, The (73) D .
.M.ir.sli.iil ThiiRiiJsun, Vera Miles,
Natalie Wood
56
BUENA VISTA
Cinderella (75) An .. Feb 57
COLUMBIA
©Ten Tall Men (97) Ad..Nov56
Burt Lancaster, Jody Lawrance
Rogues of Sherwood Forest (SO) .Ad. . 56
John Derek, Diiina lAnn. -MaJi Hale
MGM
Boom Town (116) D . . Oct 56
Clark Gable, Spencer Tracy. Hedy Lara:irr
Marie Antoinette (149) 0.. Nov 56
.Norma Shearer, TjTone Povter
Tale of Two Cities (128) D.. Nov 56
Ronald Colnian, Elizabeth Allan
Mutiny on the Bounty (133) D.. Dec 56
CluuU's Uughton, Clark Gable
D. 57
l.aiia Turner, Van Heflin, Donna Kced
Boys Town (96) D Jan 57
Spencer Tracy, Mickey Rooney
Gaslight (114) D. .Apr 57
Iiigrld Bergman, Boycr
Cbarles
Postman Always Rings Twice, The
(114) D. .Apr 57
Ijina Tiiracr, John Garfield
PARAMOUNT
©Unconquered (147) Ad. .Oct 56
c.iry t'm,pi-r, Paulette Goddard
©For Whom the Bell Tolls (130) D.. May 57
Gary Cooper, insirld Bersm:ui, A. Tamlroff
REPUBLIC
The Red Pony (89) D . . Apr 57
ItoljiTt .\litchum, .Myrna Loy, L. (iilliem
The Woman They Almost Lynched
(90) D.. Apr 57
Jului Lund, Audrey Totter, B. Donlevy
20th-FOX
Third Man. The (105) D..Au||56
111.son Welles. Joseph Gotten, ValU
Rebecca (127) D..0ct56
Liurince Olivier, Joan Fontaine
UNIVERSAL-INT'L
Killers, The (102)3 D..Sep56
Burt Lancaster. Ava Oacdner,
Edinond O'Brien
Sleeping City, The (S5) My. .Sep 56
Itichard Conie, Coleen Gray. Alex .Nicol
WARNER BROS.
©East of Eden (U5) D.. Mar 57
lanirs Dvan. Julie Harris. Jo Van Fleet
©Reljet Without a Cause (1X1). .0. Mar 57
Jim Thorpe. All-American (105) . . . May 57
Burt I^incaster. Charles Blckford
The Winning Team (98) D . 57
Doris Day. lionald Reagan. V. Lovcjoy
Bright Leaf (110) D . . May 57
Gary Coopor. Lauren Bacall
The West Point Story (107) . . . D. . 57
James Cagney. V. .Mayo. Doris Day
Strangers on a Train (101) D . . May 57
Farley Granger. Ruth Roman
Young Man With a Horn (101) . . D . . May 57
Kirk Douglas. Lauren Bacall. Doris Day
FOREIGN
FEATURES.
Foreign-longuage productions by notlve country listed alphabetlcolly
by title, followed by running time. Date shown is issue of BOXOFFICE
in which review appeored. Name of distributor is in parentheses.
(limes) . .Cesare Danova, Josef Meinrad
BRITAIN
Angel Who Pawned Her Harp (73) . . 4-28-56
(Dnrainant) . .Diane Cllento, FelLv Aylmer
Appointment in London (96) 12-31-55
(As.sof. Artist)..!). Bogarde, Dlnali Sheridan
Chance Meeting (94) 8-27-55
(rawrii.iliiT) . .Odlle Versois. David ICnlght
Court Martial (105) 10- 1-55
(Kincslcy) .David Niven. Leighton
Margaret
Cure for Love, The (97) 11-26-55
(Assoc. ArtisLs) . .1!. Doriat. Kcne .\sherson
Eight O'clock Walk (S7) S-20-55
(.Vssoc. Arts)..R. Attcnborough, C. O'Donneli
Four Against Fate (S4) 9-10-55
(.\ssoc. Artists).. A. Ncagle, Wilding
Michael
Front Page Story (95) 7-23-55
(.Vssoc. ArtisLs) . .Jark Hawkins, Eva Bartok
Game of Danger (88) 11- 5-55
(Assoc. Artists) .Jack Warner, Veronica Hurst
His Excellency (84) 4-28-56
(Brennoi)..Eric Portman, Parker
CecU
©Kid for Two Farthings, A (91).. 4-28-56
(Lopcrt) . .Cclia Juliiison, Diana Dors
©IWake Me an Offer (88) 4- 7-56
(Dominant) . .Peter Finch. Adrienne Corri
©Richard III (162) (g) 3-17-56
(Lopert) . .Laurence Olivier, Ralph Rictiardson
Teckman Mystery, The (90) 11-19-55
(.\s5oc. Artists) . .Margaret Leighton, J. Justin
©To Paris With Love (78) 4-30-55
(Conlincnt.il) , Gulnne.ss. Odile Versois
True and the False. The (SO).... 4-23-55
(Iklenc Davis). .Slgne Hasso. Wm. Langford
©Wee Geordie (94) 11-10-56
(Times) .Bill Travcrs. Aiaslair Sim
©Will Any Gentleman? (84) 11- 5-55
(Stratford) . .George Cole. Veronica Hurst
EGYPT
Diabolique (107) 3- 3-56
(f.Ml'O) . Siraonc Slgnoret. I'aui Meurisse
Diary of a Country Priest (95) .... 7-31-55
(Brandon) . .C. Laydu, N. Maurey, A. Guibert
Doctors, The (92) 1- 5-57
(Kingslcy) . . Itaymond Pelicgrln, Jeanne Moreau
Fruits of Summer (104) S-11-56
( Ellis).. Edwigo Feuiliere, Henri Gnlsol
Game of Uvc, The (108) 2-19-55
(Times) . .Pierre-Michel Beck, Edwige Feuiliere
©Grand Maneuver, The (107) . . . .12- S-56
(LIIPO) . .Mlchcle Morgan, Gerard Philipe
Heartbreak Ridge (86) 6-11-55
. (Tudor) .Real French troops in Korea
Holiday for Henrietta (103) 5-21-55
(Ardee) . .Dany Robin, Michael Auclair
Inside a Girls Dormitory (102) ... .11-17-56
(Ellis) . .Je,in Marals, Francolse Arnoiil
La Sorciere (97) 3- 9-57
(Kills) . .Marina Vlady, Maurice Ronet
Letters From My Windmill (116) . . 4-21-56
(Tohan)..Daxeiy, Henri VUbert, Bella
©My Seveit Little Sins (98) 6-23-56
Chevalier, Delia Scala
©Nana (122)
(Times) Charles Boyer, .Martlne Carol,
Walter Ollarl
One Step to Eternity (94) 1-28-56
(rails).. D. Dairieux, M. Auclair, C. Calvet
©Only the French Can (93) 8- 4-56
(I.Ml'O) .Jean Cabin, Frincolse Amoul
©Pantaloons (93) 5- 4-57
(1;.M1'0) Femandel, Sevilla
Carmen
Papa, Mama, the Maid and I (94) .11-10-56
(Col Int'l I • Fem:uid Ledoux. Gaby .Morlay
Proud and Beautiful. The (93).... 9- 1-56
(Ktog.sley). .Mlchcle Morgan, Gerard PhUIpe
Rififi (116) 9-29-56
(UMPO). Jean Scnals, Ciri Moliner
I Eng.ish-dubbed version also available.)
©Royal Affairs in Versailles (152) . . 5- 4-57
(Times). .S.acha Gultry, Claiidette Colbert,
FAllth Piaf, Orson Welles, Gerard Philipe,
Jf.ul
Siarais
Sheep Has Five Legs, The (93) ... .11-26-56
il'Ml'O). Kcrnanilcl, Krmcoise Arnou!
Snow Was Black, The (105).... 1-12-57
(Cont'l DLs).. Daniel Gelln. Marie Mansart
We Are All Murderers (118) 2-16-57
(Kingsley) . .Marcel .Mouloudji. Raymond Pel-
GERMANY
Diary of a Lover (96)
(Grand Prize).. 0. W. Fischer. Maria Scbeil
Forester's Daughter, The (105)
(Casino) . .Johanna Malz, Will Quadnieg
Last Ten Days, The (113) S-12-56
(Col Int'l) . .Albin Skoda, Lotte Toblsch
Sergeant's Daughter, The (97)
,
(C.isino) Matz, Jan Hendrlks
Sunderin (80) 1-22-55
(I'rod. Heps.) . lIliilcRarde Neff, G. Froellch
ITALY
Bed, The (101) 8-13-55
(Gitz-Klngsley) . .K. Todd, Dawn Addams
Four Ways Out (77) 1- 1-55
( Carroll )..Gina Lollobriglda, Konalto Baldlni
Gold of Naples (107)
(DCA) . .Sophia Loren, Vlttorio de Slca
Hello Elephant (78) 1-29-55
(Arian) .Vlttorio de Slca. Sabu
©House of Ricordi (112) 6-30-56
(Manson) . Stoppa. Maria Toren
La Strada (115) 11- 3-56
(Trans-1-ux) . .Anthony Qulnn, Glulletta
.Masiiia. iticliard Baschart
(English-dubbed version also available)
©Maddalena (90) 10- S-55
(lFK)..Marta Toren, Ohio Cervi, J. Scrnaa
Mademoiselle Gobetle (78) 4- 9-55
(IFB) . .SUvana PamiNinlnl, Lulgl Pavese
Return of Don Camillo (110) 7- 7-56
(IFE). .Pcrnandel, Gino Cervl
©Riviera (88) 11-10-56
(IFE) .Marline Carol. Hat Vailonc
Too Bad She's Bad (95) 1-21-56
(Gctz-Kingsley) . .Sophia Loren. V. de Sic*
Umberto D. (89) 12-31-55
(Edw. Harrison) .C. Casllllo
Battista, M.
Vitteloni (103) 2- 9-57
(.l»nus-API). F. Fabrlzl
Interienglil, Franco
White Sheik, The (86) 12- 1-5S
(Janus-API). Alberto SordI, Brunelia Bovo
JAPAN
©Gate of Hell (Jigokumon) (89) . . 1- 8-55
(ll.irrisoii 4: Davidson) . .JI. Kyo. Hawgawa
©Golden D^mon (95) 6-23-56
11.11 risoii) .Fujlko Yamamoto. JuD Negaml
Hiroshima (85) 7-30-55
(Coiifl Dis.)..Isuzu Tsuklda
Yamanda, M.
Impostor, The (89) U-26.55
(UraiKlon) . .Ctaemon Ichlkawa, (Jilkako Mltagl
Magnificent Seven, The (155) 1- 5-57
(Col In'll) . .TakiLshl Shlmura, Yo«hlo loaba
©Phantom Horse, The (90) «- 4-56
(Harrison) . .Ayako Wakao, Yukohlko Iwatare
©Samurai (106) 11-19-55
(Jacon) . .Toshlro Mifune, K. Yachlgust
©Yang Kwei Fei (95) U-17-56
(Bucna Vista) . .Machlko Kyo, IL Mori
(L.Ml'O) . PubUto
SWEDEN
Caho, Rafael Rltellea
Naked Night, The (82) 7-21-56
(Times) . Harriet Andersson, Ake Oroenberg
One Summer of Happiness (92) .... 7-16-55
(Tlmei-Filro) . .Ulla Jacobson. Folke r "
YUGOSLAVIA
BOXOFFICE BooldnGuJde :: June 1, 19a7

. Feb
+
^HORTS CHART
Short
subjects, listed by company. In order ot release. Running time follows title. First is nationol release
month, second the date of review in BOXOFFICE. Symbol betw^een dotes is roting from BOXOFFICE
review. ++ Very Good. + Good. ± Foir. — Poor. = Very Poor. Photography: Color and process os specified.
BUENA
. .
VISTA
LIVE-ACTION FEATURETTES
(In Color)
(20).. 006S Wetback Hound Jun 57 4+ 5-25
0069 The Story of Anyburg,
U.S.A. (10)
0049 Samoa (31) (4-reel)
WALT DISNEY CLASSICS
(Technicolor Reissues)
74101 Hockey Champ (7).. Aug 56
74102 Pluto at the Zoo (8) Aug 56
74103 Donald's Tire Trouble
(7) Sep 56
74104 Purloined Pup (7).. Oct 56
74105 Billposters (8) Oct 56
74106 Pluto's Playmate Nov 56
(g)
74107 Donald's Snow Fight
(7) Dec 56
Society 74108 Dog Show
(8) Dec 56
Donald's 74109 Gold Mine
(7) Jan 57
T-Bone Feb 57
74110 for Two (7)
74111 Dumbcll of the Yukon
(7) Mar 57
74112 Bone Trouble (9).. Mar 57
74113 Window Cleaners (ff/j)
COLUMBIA
ALL-STAR COMEDIES
1475 Pardon My Nighlsliirt
(I6I/2) Nov 56 -f 11-17
ASSORTED FAVORITES
1421 Clunked In the Clink
(16) Sep 56
1422 When the Wife's Away
(17) Oct 56
1423 She Took a Powder
(161/2) Dec 56
1424 Nervous Shakedown
(I51/2) Jan 57
1425 A Miss in a Mess
(I51/2) Feb 57
1426 Hot Heir (le'/j) • Apr 57
CANDID MICROPHONE
(One-Reel Reissues)
1551 Subject 3. Series 3
(IOV2) Sep 56
1552 Subject 4, Series 3
(U) Dee 56
1553 Subject 5, Series 3
(IO1/2) Jan 57
1554 Subject 6. Series 3
(10) Mar 57
1555 Subject 1, Series 4
(10) May 57
CAVALCADE OF BROADWAY
(Reissues)
1951 Cafe Society (11) . . . .Sep 56
1952 Blue Angel (IOI/2)... Nov 56
1953 Village Barn (lOVi)
. . Dec 56
1954 Leon & Eddie's (11). Feb 57
1955 The Versailles (11).. Feb 57
1956 The China Doll (11) Apr 57
CINEMASCOPE FEATURETTES
(Technicolor)
8441 Wonders of Manhattan
(16) Feb 56 4+ 1-21
8442 April Portugal (20) Apr 56
In
(1956-57)
1441 Wonders of New Orleans
(19) Jan 57
Wonders Washington,
1442 of
D. C. (IS) Apr 57 4+ 5-25
Arrivedcrci Roma Jun 57
1443 (19)
COLOR FAVORITES
(Technicolor Reissues)
1601 Leave Us Chase It
(6I/2) Sep 56
1602 Topsy Turkey (eVi) ... Oct 56
1603 Silent Tweetment
(6I/2)
Nm56
1604 Coo-Coo Bird Dog (6) Nov 56
1605 Concerto In B-Flat
Minor (8) Dec 56
1606 Robin Hoodlums (7).. Jan 57
1607 Fowl Brawl (6) Feb 57
1608 Magic Fluke (7).... Feb 57
1609 Cat- Tastrophy (6)... Apr 57
1610 Punchy De Leon (6I/2) Apr 57
1611 Wacky Quacky (6)... May 57
1612 Grape Nutty (6) Jun 57
1613 Swing, Monkey, Swing
(8) Jun 57
COMEDY FAVORITES
1431Scooper Dooper (18).. Oct 56
1432 Jiggers, My Wife! (18) Nov 56
1433 Sheepish WoU (I71/2) . Dec 56
1434 Where the Pest Begins
(17) Jen 57
1435 Stage FrighU (19)...M»r57
1436 Mr. Wright Goes Wrong
(19) Jun 57
MR. HA600 CINEMASCOPE SPECIALS
1751 Trailblazer Magoo (6). Set 56
1752 Magoo't Problem Child
(61 Oct 56
1753 Meet Mother Magoo
(6/2) Dee 56 + 1-12
1754 Magoo Goa Overboard
(6) Feb 57 +3-9
ITSSMsladof (6)..May57+ 5-11
Hagoo
1756 Magoo Breaks Par
(..) Jun 57
SCREEN SNAPSHOTS
1851 Hollywood Stars at a
Party OVi) Dec 56 -f 1.12
1352 Hollywood Star Night
+ 3-23
(10) Feb 57
Waif Ball
1853 International
+ 5-U
(9) Mar 57
The Walter 1854 WInchell
±L 5-U
Party (9) Apr 57
Meet the Photoplay
1855
Winners (..)... .May 57
Mocambo Party (..).. Jun 57
1865
SERIALS (15 Chapters)
8120 The Sea Hound Sep 55
B140 Perils of the Wlldvness.Jan 56
8160 Monster & tbe Ape... Apr 56
SlS0Bla2ing the Overland
Trail Aug 56
Hop Harrigan Nov 56
1120
Bill 1140 Congo Mar 57
1160 The Green Archer Jun 57
STOOGE COMEDIES
.
.
(1956-57)
1401 Hot Stuff (16) Sep 56
1402 Scheming Schemers
(16) Oct 56 -f 11-17
1403 Commotion on the
± 12-15
Ocean (17) Nov 56
Hoofs & Goofs Jan 57
1404 (ISVi)
1405 Muscle Up a Little
Closer (17) Feb 57
Merry Mix-up Mar 57
1406 A (16)
1407 Space Ship Sappy (16) Apr 57
1408 Guns A-poppin' (..) Jun 57
WORLD OF SPORTS
1801 Asphalt Playground
(10) Oct 56
Midget 1802 Musclemen
(91/2) Nov 56
1803 Tee Topnotchers (10) Dec 56
1804 Sharpshootin' Sportsmen
3-9
+ 3-23
(9) Jan 57
1805 Flying Horses (9) . . . Feb 57
1806 Winged Fury (IW/j) Apr 57
. . H- 5-25
1S07 Panama Playland (..) May 57
METRO-GOLDWYN-MAYER
CINEMASCOPE CARTOONS
C-831 Muscle Beach Tom (7) Sep 56 7-21
C-832 Millionaire Droopy (7) Sep 56 7-21
C.833 Downbeat Bear (7) ... Oct 56 7-21
C-834 Blue Cat Blues (7) . . Nov 56 + 2-9
C-835 Barbecue Brawl (7) .. Dec 56 +2-9
C-835 Cat's Meow (7) Jan 57 + 0-837 Tops With Pops (8).. Feb 57 +2-9
C-83SGive and Tyke (7).. Mar 57 ± 3-9
CINEMASCOPE FEATURETTE
(Eastman Color)
A-801 Battle of Gettysburg
(30) Oct 56
GOLD MEDAL REPRINTS
W-861 Polka Dot Puss (8). Sep 56
W-S62 Bear & the Bean (7). Oct 56
W-863 Heavenly Puss (8) Oct 56
. .
W-864 Bad Luck Blackie
(7) Nov 56
W-S65Cueball Cat (7).... Nov 56
W-866 Senor Droopy (7) . . Dec 56
W-S67 Little Rural Riding
Hood (6) Dee 56
W-86BThe Cat and the
Mermouse (8) Jan 57
W-869 The Cuckoo Clock (7) .Jan 57
W-870 Tennis Chumps (7).. Feb 57
W-871 The Bear and the Hare
(7) Feb 57
W-S72 Saturday Evening Puss
(7) Mar 57
W-873 Garden Gopher (6).. Mar 57
PARAMOUNT
CARTOON CHAMPIONS
(Technicolor Reissues)
S16-1 Mice Meeting You (7) .Sep 56
S16-2 Sock-a-bye Kitty (7). Sep 56
S16-3 Casper's Spree Under
the Sea (8) Sep 56
S16-4 0ne Quack Mind (7). Sep 56
S16-5Mice Paradise (7)... Sep 56
S15-6 Once Upon a Rhyme
(8) Sep 56
S16-7 Hold the Lion Please
(7) Sep 56
S16-8 Land of Lost Watches
(9) Sep 56
S16-9 To Boo or Not to Boo
(7) Sep 56
S16-10 As the Crow Uc)
(6) Sep 56
S16-11SIIP Us Some Redskin
(7) Sep5<
S16-12 Boo Scout (8).... Sep 56
CASPER CARTOONS
(Technicolor)
B16-1 Fright From Wrong
(6) Nov 56
Bie-2 Spooking About
Africa (6) Jin 57+3-9
B16-3 Hooky Spooky (6).. Mar 57
B16-4 Peekaboo (6) May 57
HERMAN & KATNIP
(Technicolor Cartoons)
H16-1 Hide & Peak (6) .... Dec 56 + 2-9
H16-2 Cat in the Act (6) . . Feb 57
NOVELTOONS
(Technicolor)
P16-1 Sir Irving and Jeames
(7) Oct 56 + U-17
P16-2 Lion in the Roar (6). Dec 56 + 2-9
P16-3 Pest Pupil (6) Jan 57+3-9
P16-4 Fishing Tackier (6). Mar 57
P16-5 Mr. Money Gags (7) .Jun 57
POPEYE CARTOONS
(Technicolor)
E16-1 Parlez Vous Woo (6). Oct 56 + 11-17
E16-2 Don't Scare (6). Nov 56+ 2-9
I
E16-3 Haul in One (6) Dec 56 + 3-9
E16-4 Nearlyweds (7) Feb 57
E16-5 The Crystal Brawl (6) Apr 57
E16-6 Patriotic Popeye (8) May 57
VISTAVISION SPECIALS
V15-3VV Visits Gibraltar
(10) Aug 56 +4 10-13
V15-4 VV Visits Austria
(17) Oct 56 44 12-15
20th CENTURY-FOX
CINEMASCOPE SPECIALS
(In
Color)
7609-1 The Dark Wave (23) Jun 56 4+
7610-9 Hunting the Netehik
(9) Oct 56 +
7611-7 Spirit of the Race
(9) Nov 56 +
7612-5 Catching Sea Creatures
(9) Dec 56 7613-3 Outpost Korea (7) Dec 56 +
MOVIETONE
. CINEMASCOPES
.
(Color as Indicated)
7701-6 ©Port of Sports (9). Jan 57 44
7702-4 ©Divided by the
Sea (7) Feb 57
7703-2 Future Baseball
Champs (10) Mar 57
7704-0 ©Bluefin Fury (8). Apr 57
7705-7 ©Orient Express to
Hong Kong (9) . . . . May 57
7706-5 ©Guardians of the
North (..) Jun 57
TERRYTOONS
(Technicolor)
5731-5 Heckle Jeckle in
&
Pirate's Gold (7).. Jan 57 +
A Hare- Breadth Finish
5732-3
(7) Feb 57
Phoney African
5733-1 Baloney in
Jungle Hunt (7).. Mar 57
Dimwit in Daddy's
5734-9
Little Darling (7).. Apr 57
Is 5735-6 Love Blind (..).May57
5736-4 Mighty Mouse In Beauty
on the Beach (7). .Jun 57
5737-2 Dingbat In All This and
Rabbit Stew (7)... Jul 57
TERRYTOON-CINEMASCOPES
(Technicolor)
5701-8 John Doormat in Topsy
TV (7) Jan 57 44
5702-6 Spoofy In Gag Buster
(7) Feb57
5703-4 Beefy in a Bum Steer
(7) Mar 57
Sniffer 5704-2 In the Bone
Ranger (..) Apr 57
Gaston Here May 57
5705-9 Is ( . . ) .
5706-7 John Doormat In Shove
Thy Neighbor (. .). .Jun 57
5707-5 Clint Clobber's Cat
(..) Jul 57
TERRYTOON TOPPERS
(Technicolor Reissues)
5605-1 Woirs Pardon (7). May 56
5606-9 Felix the Fox (7).. Jun 56
5607-7 The Lyin' Lion (7).. Jul 56
5608-5 Paint Pot Symphony
(7) Aug 56
5609-3 Kitten Sitter (7)... Sep 56
5610 1 Flying Cups & Saucers
(7) Oct 56
5611-9 One Note Tony (7) . . Nov 56
5612-7 Mystery in the Moonlight
(7) Dec 56
UNIVERSAL-INTERNATIONAL
COLOR PARADE
3S71 Holiday In the Hills
+ (9) Dec 56 1-19
3672 Valley of Two Faces
(10) Jan 57 4+ 1-19
3673 Frozen Frontier (9) Feb 57 1-19
.
3674 Junior Jamboree (9) .. Mar 57 + 4-13
3675 Crossroads of the
Ages (9) Hay 57 + 4-13
MUSICAL FEATURETTES
3651 Riddles in Rhythm (15).... 1-19
3652 Skylarkin' Time (15) + 1-19
3653 Rhythms With Regis
(15) Feb 57 4-13
3654 Golden Udder (15) 57 + 4-13
SPECIAL (Two Reel)
3601 ©Song of the Grape
(20) Mar 57 44 4-13
SPECIAL FEATURETTE
Time Out of War
2640 A
(22) Aug 56+ 5-25
VARIETY VIEWS
3691 Milk Run (9) Feb 57 +
3692 Monkeys Are the
Craziest (9) Mar 57 3693 Bears Go Rural (9).. Apr 57 +
3694 Brooklyn Visits Detroit
(9) May 57 +
3695 Washington Zoo (9).. Jun 57
WALTER LANTZ CARTUNES
(Technicolor)
3611 Woody Meets Davy
Crewcut (7) Dec 56
Fowled Up Party Jan 57
3612 (7)..
3613 Red Riding Hoodlum
(7) Feb 57
3614 Plumber of Seville (6) Mar 57 3615 Box Car Bandit (6).. Apr 57 +
3616 Operation Cold Feet
(6) May 57 +
The Unbearable Salesman
3617
(7) Jun 57 +
International Woodpecker
3618
(6) Jul 57 +
To Catch 3619 a Woodpecker
(6) Jul 57 +
WALTER LANTZ REISSUES
Puny Express (7) Nov 56
3631
3632 Sleep Happy (7).... Nov 56
3633 Wicket Wacky (7) .... Dec 56
3634 Sling Shot 6 7/8 (7). Jan 57
3635 Redwood Sap (7) Feb 57
. . . .
3636 Woody Woodpecker
Polka (7) Feb 57
WARNER BROS.
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
4301 Mouse Mazurka (8) .. .Sep 56
4302 Paying the Piper (7). Oct 56
4303 Daffy's Duck Hunt (7). Nov 56
4304 Henhouse Hennery (7). Dec 56
4305 Swallow the Leader (7) Jan 57
4306 For Scent-imcntal
Reasons (7) Feb 57
4307 Mouse Wreckers (7) .. Mar 57
4308 Dough for the Do-Do
(7) Apr 57
4309 Fast and Furry-Ous
(7) Apr 57
4310 Bear Feat (7) May 57
BUGS BUNNY SP.tCIALS
4723 A Star Is Bored (7). Sep 56
4724Wideo Wabbit (7).... Oct 56
4725 To Hare Is Human Dec 56
4726 All Baba Bunny (7) .. Feb 57
4727 Bedevilled Rabbit (7). Apr 57
4728 Piker's Peak (7) .... May 57
WARNERCOLOR SPECIALS
(Two Reel Pictures)
4001 East Is East (IS).... Sep 56
4003 Howdy Partner (18) .. Dec 56
4003 Pearls of the Pacific
(..) Mar 57
(One Reel Pictures)
4401 Playtime Pals (9) Oct 56
4402l'll Be Doggoned (..).Feb57
MERRIE MELODIES—LOONEY TUNES
(Tecjinicolor)
4701 Slap Hoppy Mouse (7). Sep 56
4702 Deduce, You Say I (7).Sep56
4703 Yankee Dood It (7K.0ct56
4704 There They Go-Go-Go
(7) Nov 56
Two Crows 4705 From Tacos
(7) Nov 56
4706 The Honey Mousers
(7) Dec 56
The Three 4707 Little BopI
(7) Jan 57
4708 Tweet Zoo (7) Jan 57
4709 Scrambled Aches (7). Jan 57
4710 Go Fly a Kit (7) Feb 57
4711 Twecty and the Beanstalk
(7) Mar 57
4712 Boyhood Daze (7) Apr 57
4713 Cheese It, the Cat
(7) May 57
4714 Fox Terror (7) May 57
WARNERCOLOR SCOPE GEMS
(Two Reel Pictures)
4101 South of the Himalayas
(18) 0et5«
The Legend Dorado
4102 of El
(IS) Dec 56
Pictures)
(One Reel
4501 Crossroads of the
World (9) Sep 56
in 4502 Magic the Sun (8) Nov 56
4503 Under Carib Skies (9) . Feb 57
.
.
INDEPENDENT
Girl Ballet (23) Brandon 4+ 10-U
©A Short Vision
(7) Geo. K. Arthur + 3-9
Red Balloon (34) (Featurette)
©The
Lopcrt Films 4+ 3-2S
©Bloodstock (15) Br. Inf. Services + 3-2J
©Impression London (14) BIS.. 3-23
in
of 44
©Malesty the Air (21) BIS ... + J-23
± 5-25
5-25
Challencge in the Air (14) BIS.
©Trooping the Colour (10) BIS.
BOXOFFICE BookinGuide : : June 1, 1957

ALLIED ARTISTS
Annapolis Story. An (AA) —
John Derek, Diana Lynn, Kevin
McCarthy. Oldie that is a good
show. If you passed it up, pick
it up. Worth a date. We were
ducking school activities and
spring work, so business was slow.
But it satisfied the few that
found time to go to the movie.
Played Thurs., Fri., Sat. Weather:
Fair. — Ken Christiansen,
Roxy Theatre, Washburn, N. D.
Pop. 913.
Friendly Persuasion (AA) —
Gary Cooper, Dorothy McGuire,
Anthony Perkins. This is really
a small town natural. How they
pick Academy Aw'ards is beyond
me. I think this should have
had at least four Academy
Awards, especially Dorothy Mc-
Guire and Richard Eyer. Give
this all the playing time you can.
Played Sun.-Wed.—A. L. Davis,
Lake Theatre, Wood Lake, Minn.
Pop. 500.
COLUMBIA
Don't Knock the Kock (Col) —
Patricia Hardy, Fay Baker, Jana
Lund. A good rock and roll
movie, but without the adults in
a small town, it's not enough to
make it worth while. Teenagers'
movie and they loved it. Played
Thurs., Fri., Sat. Weather: Rain.
— Ken Christianson, Roxy Theatre,
Washburn, N. D. Pop. 913.
Full of Life cCoD—Judy Holliday,
Richard Conte, Salvatore
Baccaloni. Anyone who expected
to see Judy Holliday in another
"Solid Gold Cadillac" must
have been, and was, disappointed.
She is good, but could not
say too much for the picture!
Played Sun.-Wed.—Kenneth M.
Gorham, Town Hall Theatre,
Middlebury, Vt. Pop. 3,614.
Full of Life (Col)—Judy Holliday,
Richard Conte, Salvatore
Baccaloni. A very unfuimy comedy.
I only heard one laugh during
the entire run, and that person
laughs at deathbed scenes.
After the gross I had on "The
Solid Gold Cadillac," I was sure
disappointed in this. Played Sun.,
Mon. — M. W. Long, Lans Theatre,
Lansing, Iowa. Pop. 1,550.
Rumpus in the Harem (Col) —
A Stooges two^reel short that
was good for a big laugh, very
good. Theatres are desperate for
good two-reel comedies. We need
them because the public wants
them. I think two-reelers with
Abbott and Costello or Martin
and Lewis would be terrific for
theatre screens. Give us more
slapstick in any form. Many
heavy dramas should have a few
comedy situations. They add so
much to the pictures' entertainment
value. — Leonard J. Leise,
Roxy Theatre, Randolph, Neb.
Pop. 1,029.
Shadow on the Window, The
(Coll — Phil Carey. Betty Garrett,
John Barrj-more jr. This
one was a verj' satisfactorj- half
of a double bill. Could even stand
alone if it were not so brief.
Doubled with "Utah Blaine" for
average gross. Played Thurs.,
Fri., Sat. Weather: Good. —
Leonard J. Lelse, Roxy Theatre,
Randolph, Neb. Pop. 1,029.
BOXOFnCE BookinGuide
5.
Silent World, The (Col)—Jacques-Yves
Cousteau, Louis Malle,
Frederic Dumas. An excellent
picture, especially for a college
town, but much to my disappointment
business not one-half
what it truthfully should have
been. Too much opposition at
college playhouse on these dates.
Played Wed., Thurs., Fri. —Kenneth
Gorham, Town Hall Theatre,
Middlebury, Vt. Pop. 3,614.
Best M. M. Ye*
Marilyn Monroe does her best
job of acting: to date in this
good comedy, "Bus Stop." Business
below average. Spring
work, and the women don't go
for M. M. here. Sour grapes,
I guess. Oh, well!
KEN CHRISTIANSON
Roxy Theatre
Washburn, N. D.
Texas (Col)—Reissue. William
Holden, Glenn Ford, Claire Trevor.
A surprisingly good reissue
with good solid entertainment
comedy, provided by pugilists as
they performed years ago, drew
a big laugh. Story was very good
and with color would have put
many new releases to shame.
Played Thurs., Fri., Sat. Weather:
Good. — Leonard J. Leise,
Roxy Theatre, Randolph, Neb.
Utah Blaine (Col) — Rory Calhoun,
Susan Cummings, Max
Fairly good story and all.
Baer.
In color this would have been
twice as appealing. They see too
much black and white on "tiny
vision" just like this. In the
theatres they expect color, something
better. We must have nice
color on screens. Played Thurs.,
Fri., Sat. Weather: Good. —Leonard
J. Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
METRO-GOLDWYN-MAYER
Annie Get Your Gun (MGM)
—Reissue. Betty Hutton, Howard
Keel, Louis Calhern. Very
entertaining, but, for some reason,
just squeaked by at the boxoffice.
Lumber business way
down, which hurts. Played Tues.,
Wed. — Frank E. Sabin, Majestic
Theatre, Eureka, Mont. Pop. 929.
Barretts of Wimpole Street,
The (MGM) — Jennifer Jones,
John Gielgud, Bill Travers. A
good show that won't draw in
enough people to pay for the
show, not to mention the bank
night overhead. The acting was
.superb in this. Played Tues..
Wed. Weather: Rain. — M. W.
Long, Lans Theatre, Lansing,
Iowa. Pop. 1,550.
High Society (MGM) — Bing
Crosby, Grace Kelly, Frank Sinatra.
The best grosser for us in
April. Well liked and talked
about. Have seen better, but
when they make money nowadays,
I'm not going to complain.
Too bad we can't have more.
Played Sun., Mon., Tues. Weather:
Fair. — Ken Christianson,
Roxy Theatre, Washburn, N. D.
ni Cry Tomorrow (MGM) —
Susan Hayward. Richard Conte,
Eddie Albert. This Is a swell
picture and a good lesson for
XHIBITOR HAS HIS SAY
voung and old alike. A dramatic
film and Susan Hayward seemed
to live the part as she played it.
She is a fine actress and should
have won the highest award as
best actress of the year. Our
patrons praised this as one of
the best. We had a good crowd.
Played Fri., Sat. — W. M. Finley,
Lyric Theatre, Norfork, Ark.
Yearling, The (MGM) — Reissue.
Gregory Peck, Jane Wyman,
Claude Jarman jr. As good
as when released in 1946. Color,
sound and story perfect. I'm all
for these better reissues, and
business was great. — Frank E.
Sabin, Majestic Theatre, Eureka,
Mont. Pop. 929.
PARAMOUNT
Buster Keaton Story, The
(Para) —Donald O'Connor, Ann
Blyth, Rhonda Fleming. We had
read the reviews and found this
picture no better than the reviews
stated. Our students also
had read the reviews in various
papers and did not attempt to
see the picture. Played Thurs.-
Sat.—Kenneth M. Gorham, Town
Hall Theatre, Middlebury, Vt.
Pop. 3,614.
Rainmaker, The (Para) — Burt
Lancaster, Katharine Hepburn,
Wendell Corey. No action from
an action star sent this one to a
record low for the year. I wouldn't
recommend this for small
towns. Played Sun., Mon. Weather:
Good. — M. W. Long, Lans
Theatre, Lansing, Iowa.
That Certain Feeling (Para)—
Bob Hope, Eva Marie Saint,
George Sanders. Before TV Bob
Hope was our bread and butter,
the top grosser, always. Now, his
pictures, etc., are as good, but,
brother, no boxoffice. I mean no
boxoffice! A new low for best
change. Played Sun., Mon.,
Tues. Weather: Fair. — Ken
Christianson, Roxy Theatre,
Washburn, N. D. Pop. 913.
Three Violent People (Para)—
Charlton Heston, Anne Baxter,
I Gilbert Roland. think the
title scared off quite a few of
our regular w-eekenders. Our
parents keep their little ones
away from sex and violence, of
which I approve, but that keeps
the parents away, too, and this
title suggested more mayhem
than it actually contains. Played
Thurs., Fri., Sat. Weather: Good.
—Elaine S. George, Star Theatre,
Heppner, Ore. Pop. 1,648.
Three Violent People (Para)—
Charlton Heston, Anne Baxter,
Gilbert Roland. Wonder why
they didn't turn out for this very
good attraction? Not near the
gross we had reason to expect.
And not near enough to pay film
rental and the Ught and power
bill. Played Sun., Mon. Weather;
Boating and fishing weather.
—Carl W. Veseth, VUla Theatre,
Malta, Mont. Pop. 2,095.
REPUBLIC
lABOUT PICTURESi
Lisbon (Rep) — Ray Milland,
Maureen O'Hara, Claude Rains.
This one did not draw film rental
and It Is a good Uttle film, too,
which Is probably the trouble.
They have to re-illy have It these
days. Played Tues., Wed. Weather:
Good. — Elaine S. George,
Star Theatre, Heppner, Ore. Pop.
1,648.
Rio Grande (Rep) — Reissue.
John Wayne, Maureen O'Hara,
Ben Johnson. Still one of the
best, but had to see it alone. Very
poor draw. Everything seems to
flop lately. Of course, practically
every night of the week five
channels are showing better
movies than I am able to buy.
Played Prl., Sat. Weather:
Warm. — Jim Eraser, Auditorium
Theatre, Red Wing, Minn. Pop.
10,645.
20th CENTURY-FOX
Girl Can't Help It, The (20th-
Fox) — Tom Ewell, Jayne Mansfield,
Edmond O'Brien. All else
being equal, if "Rock Around the
Rock Pile" had been of hit tune
calibre, this feature, too, would
probably have been a hit. The
cast,
production, other music all
good. Even the ridiculous story
was fun. Ewell's ability as a
comedian is unquestioned. They
even laugh when he's serious,
and his romantic appeal is questioned,
but in the comedy lines,
he's tops. Played Sun., Mon.
Weather: Good. — Elaine S.
George, Star Tlieatre, Heppner,
Ore. Pop. 1,648.
King and I, The (20th-Fox)—
Yul Brynner, Deborah Kerr, Rita
Moreno. A break! Played Sunday
after Academy Awards, so
did quite well here at the Roxy.
Pleased the seldom-goer and
grey hairs. An excellent movie,
but for a small town it is questionable.
We had a lucky break.
Played Sun., Mon., Tues. Weather:
Fair. — Ken Christianson,
Roxy Theatre, Washburn, N. D.
River's Edge, The (20th-Fox)—
Ray Milland, Anthony Quinn,
Debra Paget. First Benedict
Bogeaus show I've ever seen that
I liked, but I saw it practically
alone. Maybe it's the weather.
Maybe I played it wrong. Played
Sun., Mon. Weather: Warm.—
Jim Eraser, Auditorium Theatre,
Red Wing, Minn. Pop. 10,645.
'Giant' Business
"Giant" really took the cake.
A great picture, and it rightfully
did "Giant" business for
my small theatre in a small
town. Played one solid week.
KENNETH M. GORH.\M
Town HaU Theatre
Middlebury, Vt.
UNITED ARTISTS
Foreign Intrigue (UA)—Robert
Mitchum, Genevieve Page, Ingrld
Tulean. Being short of midweek
pictures, I went back and picked
this up. It was a fill-in, and It
only did fill-in business. Played
Tues., Wed. Weather: Good. —
M. W. Long, Lans Theatre, Lansing,
Iowa, Pop. 1,550.
Killer Is Loose, The (UA)—
Joseph Cotten, Rhonda Fleming,
Wendell Corey. Here is another
story of suspense at its best. TIt^
words "kUler," "hell," "war,
"gun" and "love" in a title klil
the attendance. Played Wed,
(Continued on following page)

. .Confl
Buena
Ardce
Manson
"^
EXHIBITOR HAS HIS SAY
( Continued from preceding page)
Thurs. Weatlier: Cool.—Michael
Chiaventone, Valley Theatre,
Spring Valley, 111. Pop. 5,000.
Men in War CUA) — Robert
Ryan, Aldo Ray, Robert Keith.
Very good, action-packed war
drama. Those who saw it enjoyed
it, I am sure, but not too
many came. Business on the
whole not too good. Played Sun.,
Mon. — Kenneth M. Gorham,
Town Hall Theatre, Middlebury,
Vt. Pop. 3.614.
Rebel in Town (UA) — John
Payne, Ruth Roman, J. Carrol
Naish. Well done western drama.
Sort of an offbeat approach. Ben
Cooper a little young for the part
Sat. Weather: Cool. Michael
of a rebel veteran. Played Fri.,
—
Chiaventone, Valley Theatre,
Spring Valley, 111. Pop. 5,000.
Rebel In Town (UA) — John
Payne, Ruth Roman, J. Carrol
Naish. Dark and no comedy
relief. Tense all the way through.
I wish Bel-Air would make fewer
pictures and better ones. This
was okay, but needed color, etc.,
etc., etc. Played Tues., Wed.
Weather: Warm.—Jim Fraser,
Auditorium Theatre, Red Wing,
Minn. Pop. 10,645.
Revolt at Fort Laramie (UA1—
John Dehner, Gregg Palmer,
Prances Helm. A pretty good
western in de luxe color with a
story which very likely did happen.
Kept a person's interest all
the way tlirough. Played Fri.,
Sat. Weather: Good. —B. Bergluud.
Trail Theatre, New Town,
NJ3. Pop. 1,200.
UNIVERSAL-INTERNAT'L
Abbott and Costello Meet the
Killer (U-Ij — Reissue. Bud
Abbott, Lou Costello, Boris Karloff.
We thought we frightened
the smallfry, but found the second
night a lot of them came to
see the picture again. If your
patrons like Abbott and Costello,
they will like this one. Our boxoffice
fared well on this picture.
Fine for small town.
Sat. Weather: Rain.
Played Fi-i.,
— w. M.
Finley, Lyric Theatre, Norfork
Ark. Pop. 500.
Brave One, The (U-I) —Michel
Ray, Rodolfo Hoyos, Elsa Cardenas.
A good feature worthy of
showing any time. All who ran
it liked it very much. Did just
a few dollars above average. Very
realistic view of actual bull
fights. Played Sun., Mon. Weather:
Good. — Leonard J. Leise,
Roxy Theatre, Randolph, Neb
Pop. 1,029.
Four Girls in Town (U-D—
George Nader, Julie Adams, Sydney
Chaplin. Nothing big, but
will get by. Played Sun.
Sat.,
Weather: Good.—Harold Smith,
Dreamland Theatre, Carson,
Iowa. Pop. 613.
Great Man, The (U-D—Jose
Ferrer, Dean Jagger, Keenan
Wynn. This one didn't click here.
No business and no one liked it.
Played Wed. Weather: Good.—
Harold Smith, Dreamland Theatre,
Carson, Iowa. Pop. 613.
Kettles in the Ozarks, The
(U-I) — Marjorie Main, Arthur
Hunnicutt, Una Merkel. This
was one of the best of the Kettle
family. Arthur Hunnicutt was a
scream. We worked this in with
the local school to three large
crowds. More than 250 school
children saw this film. Almost
tore the house down. Their
laughter sounded good to our
You can't go wrong on this
ears.
one any day of the week Played
Fri., Sat. Weather: Clear. — W.
M. Finley, Lyric Theatre, Norfork,
Ark. Pop. 500.
Pillars of the Sky (U-I) — Jeff
Chandler, Dorothy Malone, Ward
Bond. A good Indian movie with
novel twist and entertaining, but
the boxoffice was at a new low.
If they don't see the previews,
it is pretty hard to sell in a small
town. Played Thurs., Fri., Sat.
Weather: Fair. — Ken Christian
son, Roxy Theatre, Washburn,
N. D. Pop. 913.
WARNER BROS.
Amazon Trader, The (WB) —
John Sutton, Maria Fernanda,
Zygmunt Sulistrowski. A documentary
that didn't have as good
shots of the Amazon as the fiction
picture, "Curucu, Beast of
the Amazon" from Universal.
Played Thui-s., Fri., Sat. Weather:
Rain. — M. W. Long, Lans
Theatre, Lansing, Iowa. Pop.
1,550.
Burning ffills, The (WB) —
Tab Hunter, Natalie Wood, Skip
Homeier. The two stars in this
sure drew the teenagers, and it
is a good show. But the adults,
whose admissions carry the load,
failed fo turn out for it. Played
Thurs.,
Cloudy
Fri.,
and showers.
Sat. Weather:
— M. W.
Long, Lans Theatre, Lansing,
Iowa. Pop. 1,550.
Toward the Unknown (WB)—
William Holden, Lloyd Nolan,
Virginia Leith. The pilot doing
the stunts was from this county,
the cast was fairly strong
and the pictiu-e was good. But
I didn't take in $20 and couldn't
open Monday night because there
was no one present. During these
long-running features, I sat
around the ticket office wondering
if I can't make more money
by writing a book titled, "The
Last of the Small Town Theatre
Operators." Played Sun., Mon.
Weather: Warm. — Ralph F.
Raspa, State Theatre, Rivesville,
W. Va. Pop. 1,343.
MISCELLANEOUS
Lusty Men, The (SR) — Susan
Hayward, Robert Mitchum, Arthur
Kennedy. Tops in entertainment.
Your rodeo fans will
eat it up, but you've got to sell
the rodeo angle with special advertising
of your own making.
Played Fri., Sat., Sun. — Prank
E. Sabin, Majestic Theatre,
Eureka, Mont. Pop. 929.
Rock, Rock, Rock (DCA)—
Tuesday Weld, Teddy Randazzo,
Jacqueline Kerr. This is just
music, not much of story. a
Brought out the* teenagers in
droves, so business was good but
"no comment" on the picture.
Played Wed. Weather: Good.—
Harold Smith, Dreamland, Theatre,
Carson, Iowa. Pop. 613.
Treasure of Pancho Villa, The
(SR) — Rory Calhoun, Shelley
Winters, Gilbert Roland. Good
picture. Business fair.
old, but that doesn't hurt.
A bit
—
Frank E. Sabin, Majestic Theatre,
Eureka, Mont. Pop. 929.
FOREIGN FEATURES DIGEST.
An alphobetical index by c<
foreign-made product, togethe
trodepress reviews. Symbols
employed in REVIEW DIGEST,
films carry English titles.
AUSTRIA
©Don Juart (85) Opera film Tir 7- 7-56 +
BRITAIN
Angel Who Pawned Her Harp (73) Com.. . Dom'nt 4-2S-56 +
Court Martial (105) Drama Kingsley 10- 1-55 +
©Dance Little Lady (87) Melodr Trans- Lux 12-24-55 +
His Excellency (84) Drama Brenner 4-28-56 it
©John and Julie (82) Comedy-Dr. ... Dominant 12- 8-56 -f-
©Kid for Two Farthings, A (91) C-D Lopert 4-28-56 -f
©Make Me an Offer (88) Comedy Dominant 4- 7-56 +
©Richard III (162) (?) Shakes. Drama. ... Lopert 3-17-56++
©Wee Gcordie (94) Comedy Times 11-10-56 -+-
FRANCE
Adorable Creatures (108) Comedy Conl'l Dis 1-14-56 +
Oiabolique (107) Horror-Drama UMPO 3-3-56+1-
Doctors. (92) The Drama Kingsley 1- 5-57 ±
Fruits of Summer (102) Comedy Ellis 8-11-56 -f-
Game of Love. The (108) Drama Times 2-19-55 +
©Grand Maneuver. The (107) Rom. Comedy UMPO 12- S-56 +
Heartbreak Ridae (86) Documentary-Dr Tudor 6-11-55 +
Holiday for Henrietta (103) Farce-Com. .
5-21-55 +
lnsid« a Girls Dormitory (100) Mystery. .. .Ellis 11-17-56 ±
La Sorciere (97) Drama Ellis 3-9-57 +
Letters From My Windmill (116) Comedy. ,Tohan 4-21-56 +
©My 7 Little Sins (98) Comedy/Songs. . Kingsley 6-23-56 ±
One Step to Eternity (94) Drama Ellis 1-28-56 +
©Only the French Can (93) Cos. Musical. . UMPO 8- 4-56 +
©Pantaloons (93) Comedy Satire UMPO 5-4-57 +
I Int'l Papa. Mama, the Maid & (94) Com.. Col. 11-10-56 +
Proud and the Beautiful (94) Drama. ... Kingsley 9- 1-56 ++
Rififi (119) Crime-Suspense Drama UMPO 9-22-56++
©Royal Affairs in Versailles
(152) Historical Drama Times 5-4-57 +
Sheep Has 5 Legs (93) Farce-Comedy. ... UMPO 11-26-55 +
Snow Was Black, The (105) Drama. . Dis 1-12-57 ++
We Are All Murderers (118) Drama. ... Kingsley 2-16-57 ++
GERMANY
Dairy of a Lover (96) Comedy Grand Prize
Emperor's Waltz (107) Comedy/Songs Casino
Last 10 Days, The (113) Drama Cot Int'l 5-12-56 +
INDIA
Awara (The Vasabond) (100) Drama Hoffberg
If (90) Drama URO
ITALY
Bed. The (101) Episodes Getz-Kingsley 8-13-55 +
Gold of Naples (107) Episode Drama DCA 4-13-57 ++
Hello, Elephant (78) Comedy-Drama Arlan 1-22-55 +
©House of Ricordi (117) Draraa/Music. 6-30-56 +
La Strada (115) Drama Trans-Lux 11- 3-56 ++
©Madame Butterfly (114) Opera Film IFE 5-26-56 +
©Maddalena (90) Drama IFE 10- S-55 +
Return of Don Camillo (115) Comedy IFE 7- 7-56 +
©Riviera (88) Drama IFE 11-10-56 ±
Too Bad She's Bad (95) Comedy. .Getz-Kingsley 1-21-56 +
Umberto D. (89) Drama Harrison 12-31-55 ++
Vitteloni (103) Satiric Drama Janus-API 2-9-57 +
White Sheik, The (86) Farce-Comedy. Janus-API 12- 1-56 ±
JAPAN
©Gate of Hell (89) Drama. .
untry of origin and by title of current
with on interpretative analysis of lay ond
tnd terminology are the same os those
Except where specified^ foreign-language
Harrison & Davidson 1- 8-55 ++
©Golden Demon (95) Drama Harrison 6-23-56 +
Hiroshima (85) Documentary-Drama. .Cont'l Dis 7-30-55 +
Impostcr, The (89) Cost.-Drama Brandon 11-26-55 ±
Magnificent Seven, The (155) Dr Col. Infl 1- 5-57 +
©Phantom Horse, The (90) Drama Harrison S- 4-56 +
©Samurai (100) Drama Jacon 11-19-56 +
©Yang Kwei Fei (95) Costume Dr . Vista 11-17-56 ±
RUSSIA
©Boris Godunov (105) Opera Film Artkino
©Romeo & Juliet Ballet (96) Tohan
SWEDEN
Naked Night, The (82) Drama
One Summer of Happiness (103) Drama.
YUGOSUVIA
Legends of Anika (85) Fantasy Grand Prize
5- 6-54 + + +
+ +f +
°
1
tt 3+1- (|
++ 6+1-
+ ± 4+2-
++ + ++ 8+
+ + ++ 6+1-
± + 3+2-
++ + 5+
++ ++ 10+
+1- +
± + +f 6+2-
++++++++ 11+
+ + +1- ++ 8+
++ ± + 6+2-
+1- + ++ 10+1-
+
+f
+ ++ 5+2-
+ ± - 5+3-
+f + + - 5+1-
+ +1 -H 7+
+ 7+
+t ++
++
+
+1-
+ 8+
++ .3+1-
++ + + 6+
+ + ++ -H- 94-
+ + + ++ 7+1-
+ + 4+1-
± + ++ 7+1-
++ 9+1-
++ 9+
+ H 6+
+ + 6+
+(• tt 7+1-
tt 3+
+ 3+
+ + 7+
- 1+2-
2+1-
± ± 4+2-
++ ++
++ +
9+
6+1-
* ++ ++ 9+
+ + -H ItH-
+ + ff 7+
+ ++ 6+2-
+ + + 7+
+ 3+1-
+
+
+
±
±
6+2-
7+1-
- 7+1-
++
± ++ 4+2-
H -H +4- 12+
+ ++ -H- 8+
+ + 4+2-
± 2+3-
-H- H- 8+
H ++ 8+
+ + ++ 8+
+ + S+1-
+ 2+1-
14
BOXOFFICE BookinGuide
June 1, 1957

Opinions on Current Productions
Symbol O denotes photography; © CtnemoScope; (?) VlstoVisit
^EATURE REVIEWS
Superscope; Jji Noturamo. For story synopsis on eoch
The D.I. F :^-
Warner Bros. Kel. June ( ) 106 Minutes 22, '57
In the tradition of his "Dragnet," Jack Webb has produced
and directed another realistic, hard-hitting and
intensely dramatic film. As the third for Webb's Mark
VII Ltd. ("Pete Kelly's Blues" was the second), this screen- ——
play by James Lee Barrett starts off at a raucous, staccato'^-?
pace and slows down only for a few welcome romantic
scenes. Like Barretts TV drama "Murder of a Sandflea,"
from which it was adapted, this deals with the stern,
ruthless training of Marine recruits and it's powerful stuff.
Because the other players are comparatively unknown and
many of them are actual Marine Corps men. Jack Webb
is the sole selling name but it's a hefty one, especially for
TV fans and male patrons. Tlie feminine angle has not
been neglected, with Jackie Loughery as a pleasing heroine,
Monica Lewis, recording star, singing "If'n You Don't" in
sexy fashion and Virginia Gregg contributing a memorable
scene. Webb is rough, tough, hard-boiled and completely
convincing as the battle-hardened drill instructor at Parris
Island and Don Dubbins creates considerable sympathy
as an emotionally disturbed recruit who finally shapes up
OX. Most of the other recruits are played by actual
Marine.s—all of them do commendable work.
Jack Webb, Jackie Loughery, Don Dubbins, Monica
Lewis, Virginia Gregg and Men of V. S. Marine Corps.
Beyond Mombasa F Tssa "T"
Columbia (142) 90 Minutes Rel. June '57
An entertaining Todon production in Technicolor, this
tale of a search for a uranium mine in East Africa may be
t-op-billed on any program aimed at adventure and action
fans. It is true that occa.sionally the story develops at a
creakingly .slow pace and that Donna Reed blasts plausibility
to bits by appearing at safari camp fires in evening gowns
more suitable to New York Cafe Society, but for the most
part action and adventure patrons will be kept quiet and
attentive by screen developments. The cast offers four
names witli marquee value—Cornel Wilde, Donna Reed,
Leo Genn and Ron Randell. An additional asset is the introduction
in the night club sequences of Eddie Calvert,
famous jazz musician known as the man with the Golden
Trumpet. Eddie's recordings of "Lonely Night," "Serenade"-
and "Taking a Chance on Love" afford chances for tiein
stunts with music shops and radio promotions. Geiger
counter stunts, African trophy displays, African drum beating
ballyhoo and other such ideas will suggest themselves
to exhibitors quick to see tie-up possibilities. George Marshall
directed the Kenya-filmed story for producer Tony Owen.
Screenplay by Richard English and Gene Levitt was based
on a story by James Eastwood.
Cornel Wilde, Donna Reed, Leo Genn, Ron RandeU,
Christopher Lee, Dan Jackson, Eddie Calvert.
Fire Down Below
F ^[ *''@"" o""
Columbia ( ) 116 Minutes Rel. July '57
Rita Hayworth's return to the screen for the first time in
over thi-ee years, plus the marquee value of Robert Mitchum
and Jack Lemmon, should insure strong grosses for this
colorful and exciting adventiu-e drama. Striking West Indies
backgrounds in Cinemascope and Technicolor, Rita's
tempestuous dance during a native carnival sequence and
a thrill-packed ship collision and fire climax are other
highlights of this Warwick production made by Irving
Allen and Albert R. Broccoli. While Rita's fans ai'e legion,
many will be amazed at the change in her appearance
since "Miss Sadie Thompson" of early 1954—instead of a
glamor girl, she's now a handsome, sophisticated young
matron, and she gives an appropriately hard portrayal.
Robert Mitchum also contributes one of his convincingly
hard-boiled performances, leaving Jack Lemmon to create
the most sympathetic and likable characterization, a young
smuggler who falls in love with Rita but gets a turndown,
under Robert Parrish's able direction, the early scenes are
more concerned with romantic skullduggery—a buildup to
the literally explosive action in the latter part of the film,
which is based on Max Catto's novel. The title tune has the
currently-popular Calypso beat.
Rita Ha.>TVortli, Robert Mitchum, Jack Lemmon, Herbert
Lom, Bernard Lee, Bonar CoUeano, Edric Conner.
Paramount (5613) 100 Minutes Rel. Jul. '57
Jerry Lewis will wow all moviegoers, young and old, even
sophisticates with his slapstick and drolleries in his first
solo venture without a partner and his initial effort as a
producer. The feature is solid entertainment w-ith more
dramatic quality than his past films. As the spectator's
interest is held throughout he is not conscious of the fact
the film is not in color, although it is in VistaVision. The
hilarious situations, particularly during Jerry's police indoctrination,
should create word-of-mouth advertising and
attract patronage. Male costar Darren McGavin is excellent
as a dramatic actor rather than singer-comedian.
Romantic interest is supplied by Martha Hyer as a city
investigator of delinquency conditions who falls in love
with Jerry's cop friend, and Mary Webster as Jerry's sweetheart.
Don McGuire, who wrote the story also did a commendable
job of direction. Although essentially a nonmusical
comedy drama, the picture does have one catchy
song number, "the Arthur Schwartz-Howard Dietz composition
"By Myself." which Jerry sings. All in all. the
film is wholesome entertainment with a message subtly
handled against juvenile delinquency. Music is scored excellently
by popular band leader Buddy Bregman.
Jerry Lewis, Darren McGavin, Martha Hyer, Robert
Ivers, Horace McMahon, Richard Bakalyan.
United Artists ( ) 83 Minutes Rel. June '57
The latest "Monster" to dismay film scientists—and to
frighten horror fans who squeal with delight at these horrific
creatures which have been flooding the screen of late
—is a solid entry in this field. As the first production by
Jules V. Levy and Arthur Gardner for UA release, the
film has an authentic documentary quality in the opening
scenes and a plenitude of thrills and shocks during the
action. Tim Holt, who will be remembered as an RKO
'
wastern star in the 1940s, and the attractive Audrey Dalton,
featured in many 20th-Fox films, have fair marquee value.
Most of the action takes place in and around the Salton
Sea in California, 440 square miles of salt water in the
middle of a desert, which was originally part of the Pacific
Ocean. The Navy, which is conducting underwater demolition
experiments there, learns of an incredible undersea
shelled creature which has been hatching there for hundreds
of years. Before the creature and its eggs are destroyed,
it causes plenty of havoc for the terrified humans.
Holt gives a frozen-faced portrayal with no trace of warmth
but Miss Dalton contributes a nice acting Job, as a young
widow. Casey Adams, as a diver who is confronted with the
monster, does the best work. Directed by Arnold Laven.
Tim Holt, Audrey Dalton, Hans Conried, Casey Adams,
Harlan Warde, Barbara Darrow, Gordon Jones.
Raising a Riot F 1"^°!
"^"o"'
Continental Distributing 91 Minutes Rel May '57
While the Hollywood filmmakers have neglected making
pictm-es dealing with small children during the past few
years, Britain continues to turn out comedies about youngsters'
adventures, as witness the recent "John and Julie" and
this entertaining film—both of them in color and both ideal
for neighborhood houses catering to the family trade. Kenneth
More, the likable comedian who scored in "Genevieve"
and "Doctor in the House," both top British comedies, and
is currently in "Reach for the Sky," Rank's first U. S. release,
will have some marquee value in the key city spots.
More is such an engaging and completely natural player
that he wins many laughs for his efforts at raising his
three young children without a woman's aid. He has to
clean up an old mill to make it livable, be cook and bottlewasher
and finally to apply psychology to his 11 -year-old
bov and two little girLs—it all makes for good, wholesome
fun. Under Wendy Toye's direction, Mandy Miller, as a
ten-year-old, and "five-year-old Fusty Bentine, give engaging
portravals and Ronald Squire contributes a salty
characterization as their testy old grandfather. Technicolor
enhances the scenic British countryside. Ian Dalrymple and
Hugh Perceval produced.
Kenneth More, Mandy Miller, Gary BUIings, Fusty
Bentine, Ronald Squire, Olga Lindo, Lionel Murton.
2094
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(
BOXOFTICE BookinGuide :: June 1, 1957
2093

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs
THE STORY: "Fire Down Below" (Col)
Robert Mitchum and Jack Lemmon, co-owners of a
small boat hired out to fishermen or smugglers in the West
Indies, reluctantly agree to bring Rita Hayworth, who has
no passport or papers, from Puerto Rico to Santa Nada.
En route, Mitchum is openly hostile to her, but Lemmon
falls in love with her. She accepts Lemmon's proposal after tli 1
Mitchum tells her they are two-of-a-kind, both no-good, -t P
The men quarrel and Lemmon takes a boatload of contraband
into Puerto Rico, where the Coast Guard is waiting
for him. Lemmon then signs up on a freighter, which collides
with another liner and he is pinned under wreckage
as the cargo is ablaze. Mitchum and Rita, now together, are
notified and arrive to bolster his morale. An explosion
shifts the wreckage and Lemmon is freed—but he realizes
that Rita reallv loves Mitchum.
EXPLOITIPS:
Play up the three stars, Rita for her first appearance in
three years, Mitchum for his recent outstanding portrayal
in "Heaven Knows, Mr. Allison," and Lemmon, the only
one of the three who has played comedies and has some
teenage draw. Make a tieup with local travel agencies.
CATCHLINES:
Three of the Biggest, Rita, Robert and Jack, in One of
the Best . . . They'll Never Put Out a Hotter One—About
the Girl Who Set the West Indies-and Men's Hearts on
Fire . . . Rita Hayworth's Back on the Screen.

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Unusual Opportunity and unlimited possibilities
for a wide-awake showman, that knows foreign piclures
and how to sell them. Qive full history about
yourself, address Boxofflce, 7505.
Theatre Manager for small first run
sltua-
tlon. Must h.ave at least some Uieatre
and a flair for publicity and advertising. Modest
salary to start. Good ftiture depending on ability
of individual to produce profits. Willis Vance.
Guild Theatre. Peebles Corner. Cincinnati 6, Ohio.
POPCORN MACHINES
STUDIO AND PRODUCTION
Gov't, surplus B & II eyemo (I Ijomm cameras,
spWer turret, drum finder, prismatic tru-lens
focusing, take 400' magazine and motor. %
price, $295; lenses, accessories same reductions.
Neumade film cleaners, new surplus. $425 value.
$.145: Mitchell Belhowell
35mm $295, 16mm
studio cameras from $995; new tripod triangles.
$16.95: American cinematographer's handbooks,
^4 price, $2.50. Dept. cc, S.O.S. Cinema Supply
Corp.. (!102 W. 52nd St., New York 19.
DRIVE-IN THEATRE EQUIPMENT
Antilheft device lor sneakers! Complete protection
for only (i4 cents per speaker! Secure
yours now against costly and repeated losses.
Our customers from co.ast to coast are happy!
Speaker Security Company, Dept. 42, Willow Ave.
«t ITIh St., Ilobokcn. N. J.
Ddive-ln Theatre Tickets! 100.000 l"x2"
special printed roll tickets. $31.95. Send samples
or our special printed stub rod tickets for driveins.
Safe, dktinctlve. private, easy to check.
Kansjis City Ticket Co., Dept. 10, 109 W. 18th
St. (Fllmrmv) Kansas City 8. Mo.
For Sa'e .100 Little Inferno electric In-tar
heaters— like new. C. cords and brackets complete.
Still in operation for laspectlon. Hurry, good deal.
Sample on display at TrI State Theatre service
office. 12.11 Vine, Phlla. Write Bo.\offIce. 7506.
GENERAL EQUIPMENT—NEW
Order now! Foxhole sprocket kits for all projcctors/soundheads.
Uwesl prices, prompt shipment-
Dept. cc, SOS. Onema Supply Corp.,
M2 W. 52nd St.. New York 19.
Star Double French Fry with stand. Electric
Model No. 5. $140: Barbecue Frank Model No.
900. $210. Both brand new, 20 per cent discount.
Carry Out Trays $15 per M delivered.
Andy Dielz Enterprl.ses. 3142 Olive street. St.
Louis ?.. M.I. Phone OLIve 2-0Cn3.
BOXOFFICE June 1, 1957
GENERAL EQUIPMENT—USED
prove your tioht with Peerless magnarcs, $395
pjlr. Strong, Slmple.\. Brenkert 1 kw arcs and
rectifiers. $495 pair. Forest, Ashcraft "E", Balle
65 amp. w/14" reflectors, $250 pair,
g Mogul, Brenkert Enarc, $350 pair. .\11 excellent
condition. Dept. cc. S.O.S. Cinema Supply
Corp.. 602 W. 52nd St.. New York 19.
Removed from prominent producer's screening
room. RCA, Brenkert BX40 projectors, streamlined
18" magazines, Monarc lamps
pedestals. 50 amp. rectifiers, SH7500 rotary stabilizer
soundheads, 25w amplifier, DC exciter supply.
2 way speakers. All excellent condition $2,475.
Dept. cc, S.O.S. Chiema Supply Corp.. 602 W.
52nd St. New York 19.
Here's some real buys! rumr . i:
dual channel drive-in ampliflir - '
cars, like new. only $575; Siii - :
anlsms. beautiful. $450 pair; |).iir w.i..
:
heads, like new, $275 pair. Wh.it !
tlic $5.fll^ -
I
today. Cn-!
Book Dept -
24. Mo
1.
\ .' l:- ,i I; K n ,
our speakers (cones), microphones, driver-units
nsl completely rebuilt. Western Electronics
3311 Houston Ave., Houston 9. Texas.
BUSINESS STIMULATORS
Build attendance with real Hawaiian orchids.
Few cents each. Write Flowers of Hawaii, 670
S. Lafayette Place, Los Angeles 5, Calif.
Bingo Cards. Die Cut! 1. 75-500 combinations.
1. 100-200 combinations. Can be used for KENO.
$4.50 per M. Premium Products, 346 West
44th St., New York 36, N. Y.
Balloons! Plain or printed! Gels the kiddies,
increases concessions. For anniversaries, special
pictures, openings. Samples free! Southern Balloons.
161 Walton. Atlanta, Ga.
Get the women back In your theatres (or
drhe-lns). Proven week program. Legal every-
7
where. Pay after you have the customers. Details
free! Mack Enterprises. Centralla, III.
Want more concession and boxoffice sales? You
can have both for only 3Hc for $6.00 In sales.
Do like the super markets, give your customers
your own trade stamps. They will come more
often, spend nvore. Get those extra dollars.
Write NOW for samples and details. Send a
post.ige stamp to Art U.Man. 2211 East 14th.
Tn:sn.
Okla.
THEATRES FOR SALE
West coast theatres for sale. Write for list.
The.iire Exchange. 260 Kearney St., San Francisco
8, Calif.
Coming to California? Only theatre growing
town 5,000 in rich San Joaquin Valley. 11
miles from Fresno. $27,000 Including property
or will lease. Family operation. Cinemascope,
equipment and potential. 484 seats.
H. Bradley Pish, 2 Anzavlsta Ave.. San
0, Calif.
Excellent opportunity for the right parties. Am
"ifiring for the first time, the Cover and Valley
lirive-In Theatres at Fort Morgan. Bolh theatres
ui good shape, equipment A-1 condition. I'riced
right to the parties buying, long terms If desired
to responsible parties. Theatre has 000
seats and drlve-in 400 speakers. No competition.
Write. J. 11. Roberts, P.O. Box 860, Ft. Morgan,
Colo.
Pacific IVorthwest, drive-ln and indoor in town
3,500. Nearest competition 30 miles. $15,000
down. Boxofflce, 7493.
Solid
s.aciifice
opportunity! Marital
of 4 theatre circuit
difficulties
at % value.
force
Two
Indoor, two drive-ins In two towns close together.
Controlled situations, no opposition. Finest equipment
in all four. South central location. TV long
established and effect diminished. 1st quarter gross
up 9% from year ago. Sell for less than 1966
gross. $27,000 down. Would sell either town
separately. Boxofflce. 7495.
400-car drive-in theatre, equipped with Cinemascope.
14 interest only. Box 246. Trail. B. C,
Canada.
HOUSE
Want larger situation, will sell or trade. 300
seats, best of equipment, fine condition. Only
theatre, 2,000 population. Closest theatre 25
miles. Frank W. Barnes. Elite Theatre. Crawford.
288 serving
3 counties. Future potential Is terrlHc. $12,000
down will handle with easy terms oi> balance.
Owner has other full time business. Curiosity
seekers need not Inquire. Bel-Air Drivc-ln, St.
Ansgar, Iowa.
Two drive-ins 60 miles apart. South Alabama
towns. Price, $15,000 each, >4 down or lease
each for $125 per month, six months advance,
niln Evans, Florala. Ala.
theatre. 275 cars, $25,000, $10,000
lill lease to responsible party. Located
Kentucky, site of new Reynolds plant.
cars. Audited hooks open. Netting, after taxes.
20% net on asking price $375,000 for the two.
Business on increase past 3 j-ears in spite of
television. Good reason for selling. Boxoffice,
7500.
Drive-in theatre located In progressive southcast
Texas city. Fully equipped for 300 cars.
Can be purchased at exactly half price of original
cost if you act quick. This Includes land, construction,
and equipment. Owner will furnish certified
proof of all costs figures and they are below
todays figures. Terms: V4 casli—balance 1. 2. 3.
years at 5% Interest to responsible party. Ideal
setup for man and wife team with theatre experience,
so do not pass up a good deal like this
one. Full particulars furnished upon request by
addressing Box 7777 Boxoffice— Kansas City.
Near Portland, Oregon. Over 500 seaU. $10,000
do.vTi. Others. Theatre Exchange. Bkr. Portland
22, Ore.
Ideal Family Operation. Simplex RC/V sound.
Cinemascope. 600 seats donastalrs. 200 seats
colored balcony. Theatre 50x120. Drug store building
25x120 next door to theatre with three appartments
over dnig store. Nice rental property.
Cantonement. Florida. In heart of big Industrial
section. St. Regis Paper Company and Chemstrand
Corporation. Owner has other Interests.
Total price $45,000. $15,000 down. Write: Hay-
'ood Hanna. Milton. Florida.
Tlieatre For Sale in Florida. Downtown Jacksonville.
500 seats. CIncmaScope. equipment In
good condition, low overhead, netting over $10,-
000.00 yearly. Gro«,

Beautiful JOAN TAYLOR
... loved like a woman
..^QUgtit like a wildcat!
COLOR by De Lu>
IDiBMER
SMOfiBENlOmSON- UWRr CHANCE
HfCHARD CUTTWG • iOHN PICMtO
Music bi Executive Producn Produced ti
^^^ GESAll) DRAySON ADAMS -US BAXTER- AUBRH SCHINCK • HOWAHl W. KOCH • ffiCINAU U BOIK • A BEl AS Productioo