Boxoffice-June.15.1959

MctoAe .ynauA^i^
high links and good music are provided when the ^
to watch Mitzi Gaynor step through a comedy routine as a sailor boy in
"SDUth Pacific," 20th Century-Fox motion picture version of the Rodgers and
Hammerstein hit musical which has been selected as winner of the May
BOXOFFICE Blue Ribbon Award by the Notional Screen Council. Ray Walston,
who portrays Luther Billis, is the dancer in the comical costume . . . Page 15.
NATIONAL EXECUTIVE EDITION

^ic
1959's ENTERTAINI
There's just no
^
m
other way to say it-
THIS IS A
WONDERFUL
PIOTURE
!
The National Magazines say it-
THIS IS A WONDERFUL PICTURE!
[M^FAMILY MEDAL AWARD...
"
DANNY KAYE AN ENTERTAINER PAR EXCELLENCE!"
iGooDHoysmNGi "DANNY KAYE EXCELLENT!
DIFFERENT FROM ANYTI
IS SIMPLY TERRIFIC!"... PLUS GLOWING REPORTS FROM H,0
SID "SUPERB! SURE-FIRE CANDIDATE FOR LONG, SUCCESSFUI
PROUD TO PRESENT!" Pwilpoi^ "WOW! DANNY KAYE AT HI5
GOING TO BE KAYE'S MOST SUCCESSFUL PICTURE IN
"^"'
YEARS!"i
"
ilS
ARHOIG^^- WM GUARiO ^' BOB CROSBf iOBB! IROUP -i

BLOCKBUSTER!
This Summer's"hot- business' formula —
THE FIVE PENNIES
on the marquee = Dollars and Dollars
in the boxofficel
World Premiere, Capitol Theatre
New York City- June 17
HE MONTH... "LOTS OF LAUGHS! SPIRITED MUSIC! TOPS!"
PLAYED SO FAR. ..WARM AND EMOTIONAL!
DIXIELAND JAZZ
The Trade Magazines say it^'THIS IS A WONDERFUL PICTURE!"
ID "A PRODUCTION ANY THEATRE SHOULD BE
HAT MEANS THE BEST IN
ENTERTAINMENT!"M"PROBABLY
HOT TIME FOR THEATRES! THE JOINT WILL JUMP!"
Scieenf(a»
by
M -mW-JENA-VISTAVlSION ® ^^s^

CONTINUOUS PERFORMANCES!
SIMULTANEOUS 8-THEATRE ENGAGEMENT
AT POPULAR PRICES!
^s?^n?u^
Teat pictures of our times
2(rH's B\GGES"T
tremendously moving!" shehah graham
'A memorable movie everyone should
see!"
-fVA MARIE SAINT
'A masterpiece! Flawless and massive
epic!"
-rme MAGAZINE
'A truly great picture-one of the
greatest of all time!" -.oufiM parsons
"It is difficult to add to the praise
that has been given D.O.A. F.-magic
has been woven into this film!"
-CfORGE SIDNCr,
"The hand of God must have been on
George Stevens' shoulder when he
made this wonderful motion picture
-GfOeCf HfJMRICH,
NOW
ion picturer^^^^^-I^ MflVV '^ --1%/'

: Room
Ann
—
^icde oftAeT/MwnT^ictme /m/u^h^
)l NATIONAL FILM WEEKLY
lublished In Nine Sectional Editions
'ben shlyen
tor-in-Chief and Publisher
'JALD M. MER5EREAU, Associute
Publisher & General Manager
THAN COHEN, .Executive Editor
E SHLYEN Monoging EditOf
FRAZE.
STEEN
East< Editor
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?RIS SCHLOZMAN Busi
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15, 19 5 9
No. 8
WINNING COMBINATION
/ RODUCT and promotion certainly
go together in serving as a means to upbuild
theatre attendance. Recognition of this has long
been evidenced in the efforts that Edward L.
Hyman, vice-president of American Broadcasting-Paramount
Theatres, has exerted toward obtaining
an orderly release of better product,
particularly to fill the void in what has been
referred to as "orphan" periods. This has not
been fully realized, although substantial progress
has been achieved in that direction. But Mr.
Hyman persists in the effort and, as a result,
has forecast an improvement in
releasing schedules
from Labor Day through the holiday season.
Realizing that pictures, no matter how good,
do not sell themselves, the AB-PT organization
has planned an aggressive and intensive promotional
campaign to back up the better releases.
Each of the circuit's subsidiaries has devised
its own particular campaign, all of which, in combination
with all other theatres in each area
who have been invited to participate and to
whom the plans and material will be made
available, plus assurances of cooperation from
the distributing companies, promises to have a
widespread effect. Certainly, tlie public will be
made well aware that good pictures—and plenty
of them—are in hand for their viewing throughout
the fall months.
This timing is judicious, for that period has
been notoriously a neglected one with a sloughing
off in product and effort, thus taking it for
granted that "schools' beginning and the first
flush of the new television season are just too
much to cope with and there is no use wasting
good product" to try to meet, let alone beat, this
competition. As good showmen everywhere have
contended—and proved—that's just the time
to
fight the hardest, to come forth with the most
of the best and to shout about it from the housetops.
You can't win a battle by standing aloof
and letting the opposition put in all the licks.
As recorded in our news pages and commented
on in this department, exhibition groups
have banded together in various sections around
the country to go all-out on promotion during
the summer months. Here, too, the campaigns
and materials are being made available to any
exhibitor who wants them, anywhere in the
country. So, with the better product in release
during June, July and August given this fine
backing, a strong promotional foundation will
have been laid on which to build in the fall. And,
if this is kept up from season to season and
taut when thii
seasons.
It's
from year to year, the time will not be far disbusii
ill kt: no slack
always good "weather," when good product
and good promotion are put together.
* •
It Takes All Types
Speaking of product, it is gratifying to note
that feature film production in Hollywood is
showing an upturn.
Shooting schedules of the past few weeks,
and properties in preparation to go before the
cameras in the near future, now are back around
the average volume of the past several years.
it looks as though the bleak predictions that only
100 to 12.5 pictures would be made this season
were groundless.
The "doctrine of scarcity" in Hollywood is
not likely ever to have much chance against the
law of supply and demand. Nor is the policy
of "blockbusters" exclusively. Viz: the growing
addition of small-budget pictures to the release
schedules of virtually all companies. Thus the
"Bs" are still buzzing and filling a need.
Our producers and distributors may have
learned something from observation of the
economics of the nation's leading manufacturers.
The big auto companies, for instance, do not
confine themselves to turning out just one supercar.
They make several—in different designs,
sizes and price ranges. There is no single type
of car—or shoes, hats, shirts or anything else
that will appeal uniformly to all buyers. And it
is not always a matter of price alone. Tastes
and many other factors play a part in the
scheme of things.
Show business is little, if any, different.
Though one might argue that entertainment is
entertainment, and it's either good or bad, the
same picture does not entertain everybody in
the same degree. And it has long been established
that what may attract on Broadway can flfip
on Main Street and vice versa.
Television has made its big inroads on theatre
attendance mainly through quantity ami
consequent diversity—and, of course, the "free"
angle. In a mass-appeal industry, such as ours,
needing to cater to so many different tastes, it
is a losing game to try to fight quantity witli
scarcity. Therefore, it is good to see quantity
of output on the increase, at
quality, also, is on the rise.
So
the same time that
\JL^ /MJL^y>^^

"
and
•
"On
CONTINUING GROWTH OF UA
REPORTED TO STOCKHOLDERS
12% Increase Announced
In Net Earnings for
First Quarter
NEW YORK—A 12 per cent increase in
net earnings of United Artists for the first
quarter of this year was reported to stockholders
at their annual meeting here Tuesday
191. Robert S. Benjamin, chairman of
the board, said that the first quarter net
amounted to $712,000, compared with
$636,000 for the same period last year.
Worldwide gross income for the period
totaled $19,297,000 against $16,504,000 for
the like 1958 period.
A continuing growth based on the backlog
of quality films was forecast to the
shareholders by Arthur Krim. president.
Benjamin said that the quarterly net
represented earnings of 51 cents per share
on the 1.390.107 shares outstanding on April
4. This compared with net earnings of 46
cents per share for the first quarter of
1958. after adjusting the shares then outstanding
to the number outstanding on
4. April The company previously had reported
a record net of $3,702,000 for 1958.
on an all-time high gross of $84,072,000.
Theatrical grosses for the first nine
weeks of the second quarter were 22 per
cent over the comparable 1958 period, with
a total of $13,325,000 in 1959 compared
with $10,925,000 for the same period last
year.
In reviewing the developments of the
last 12 months, Benjamin said that the
Mandatory Stockholding
By UA Directors Is Out
NEW YORK — A proposal by Mrs.
Irene Martin, a stockholder of United
Artists, that UA amend its bylaws to
provide that every director own at least
100 shares of stock in the company
was defeated by the shareholders at
their annual meeting in the Astor
Theatre here Tuesday i9i. The vote
was 62.000 shares in favor of the proposal
and 1.051.982 in opposition.
Robert Benjamin, board chairman,
challenging Mrs. Martin's assertion
in
that five of the present directors were
non-stockholders, stated that of the
13 directors. 12 owned stock and the
13th had an option to buy.
The slate of nominated directors offered
for election was elected by a
vote of 1.205.059. Represented at the
meeting in person or by proxy were
1.202.536 shares, or 77 per cent of both
classes of stock.
Elected to the board were Benjamin.
Seward Benjamin. Robert P. Blumofe,
Robert W. Dowling. Joseph Ende, Leon
Goldbert,'. Herbert L. Golden. William
J. Heincman. Arthur B. Krim. Seymour
M. Pey.ser. Arnold M. Picker, Robert C.
Porter and Max E. Youngstein
Robert Benjamin, chairman of the
board of directors of United Artists,
addressing the stockholders at their
annual meeting. Seated beside him is
Arthur Krim, president.
board had put into effect a restricted stock
option plan to key executives other than
certain management stockholders, the
amount of stock not to exceed 5 per cent
of outstanding shares, or in any event not
to exceed 73,810 and the number of participants
was estimated at twenty. On May
26. the board granted options for a total
of 37.000 shares to 15 persons at a price
of $27.91 per share which was 95 per cent
of the highest price on the exchange during
the day.
In connection with the company's redemption
of its convertible debentures.
Benjamin said that as of the close of business
Monday 18) of the original $10,000,-
000 of convertible debentures, there remained
only $488,900 outstanding. The
right to convert into common stock ex-
bv leading independent producers.
Turning to UA's nontheatrical subsidiaries.
Krim declared that "our confidence
in the future receives added impetus from
the results shown and by the potential indicated
by these new fields of endeavor."
He cited United Artists Records, headed
by Max E. Youngstein. which by 1960 was
expected to make an important contribution
to UA's profit and gross. He equally
was enthused about the operation of United
Artists Television, under Herbert Golden
and Bruce Eells. Prospects also are bright
for Lopert Films, a subsidiary handling
art house type of product, he said. He also
had high hopes for United Artists Associated,
which last year acquired Associated
Artists Promotions and with it the pre-
1948 Warner Bros, film library, plus a
number of cartoons. A $25,750,000 bank
loan, secured by contracts already on the
books of AAP at the time of acquisition,
had been reduced to approximately $15,-
000.000. This was achieved in a period of
only seven and a half months.
In his closing remarks Krim said:
"As we celebrate our 40th anniversary,
it is gratifying to know that the company
is in the strongest position of its history.
We have achieved a position of leadership
in the motion picture industry and we are
making every effort to meet the changing
pattern of the entertainment field. We
face the future with confidence."
The meeting lasted about 90 minutes and
was followed by a screening of "A Hole in
the Head" for the shareholders.
Following the stockholders meeting, the
board of directors re-elected all officers of
United Ai-tists. as follows:
Robert Benjamin, chairman of the board:
Ai-thur B. Krim. president: William J.
Heineman. vice-president in charge of distribution:
Max E. Youngstein, vice-president:
Arnold M. Picker, vice-president in
charge of foreign distribution: Herbert L.
Golden, vice-president in charge of operations:
Seymour M. Peyser, vice-president
Joseph Moskowitz Buys
10,000 20th-Fox Shares
LOS ANGELES — Joseph H. Mosko-
pired on Friday and all those who did not
convert by that time will have their debentures
redeemed on June 22 at 107 per
cent of the principal amount, together and general counsel: Leon Goldberg, vicepresident
in charge of finance and treasurer;
Robert F. BUunofe, vice-president in
with accrued interest up to June 22.
Declaring there was every reason to
expect continued steady growth. Krim said charge of west coast operations: Charles
that completed films gave the company the Smadja, vice-president in charge of European
productions: Joseph Ende, vice-presi-
most impressive backlog in its history. He
cited seven pictures of the 20-film backlog
which were of outstanding calibre. min, secretary.
dent and controller, and Seward I, Benja-
They were "The Horse Soldiers," "A Hole
"
in the Head. "Solomon and Sheba." "The
Unforgiven. the Beach." "The Devil's
Disciple "The Wonderful Country."
Confident that UA's momentum of
growth would continue to build into 1960 witz. vice-president and eastern studio representative
of 20th Century-Fox. has pur-
and beyond. Krim named five pictures
scheduled for immediate production that chased 10.000 shares of the corporation's
would insure this progress. These films common stock. Reportedly, the purchase
were "The Fugitive Kind." "Elmer Gantry."
"The Misfits." "The Alamo" and "In-
of $40 per share, totaling $400,000. was
was made on the open market and a figure
herit the Wind." Other big ones on the
way. he said, were "Exodus," "Tw^o for
the Seesaw," "West Side Story," "By Love
Possessed" and "The Way West."
Krim reiterated his faith in the company's
pattern of operation which was the
financing and distribution of pictures made tary-treasurer, purchased 2.000 shares.
said to have been paid. Previously. Moskowitz
held only a few of the firm's shares.
The purchase came shortly after Charles
Einfeld. vice-president of advertising and
publicity, announced the purchase of 5,000
shares and Donald A. Henderson, secre-
BOXOFFICE June 15. 1959

—
1 10 ) moved
—
Para, and Jerry Lewis
Sign 7-Year Pad
HOLLYWOOD — Paramount's move to
strengthen its production output was
stepped up this week. The company announced
a $10,000,000 deal for exclusive
use of Jerry Lewis' services and signed the
well-known writing team of Henry and
Phoebe Ephron to a long-term contract.
Coming within a week after completing
a deal for acquisition of the independent
production team of Mel Shavelson and
Jack Rose, the developments of the week
showed that president Barney Balaban's
prediction of an aggressive production program
were not idle words.
The contract between Paramount and
Jerry Lewis Productions, Inc., was for a
seven-year period and involves a total of 14
pictures—seven in which he will star for
Paramount-York Productions and seven to
be produced by his own company. York
Productions was established in 1948 to
handle all production activities of Lewis
and Dean Martin. In 1954, a third of its
stock was sold to Paramount; in 1957,
Martin severed his relationships with
the company: and a week ago Lewis announced
formation of his own production
company.
The first of Lewis' pictures will be "Like
Father, Like Son," which is on the October
slate. Lewis will produce, with Frank Tashlin
directing, for the Paramount-York banner.
The first of Lewis' own company productions
will be "Ole," which Norman
Taurog will direct.
The new deal was announced jointly by
Lewis and Paramount executive Jack Karp,
who said that the comedian both alone
and with his former partner. Dean Martin,
has brought some $100,000,000 in film
rentals to the Marathon Street film company.
Jerry Lewis is currently making "Visit
to a Small Planet" for Hal 'Wallis, the last
of a long-term commitment he had with
this producer.
Among the important film credits of the
Ephrons are "There's No Business Like
Show Business," "Carousel" and, most recently,
"A Certain Smile." No property has
yet been selected for them under the new
contract, however, they will report to Paramount
next month.
Minsky Named Assistant
To Paramount's Weltner
NEW YORK—Howard Minsky, who has
been serving as eastern sales manager for
International Telemeter
Co., a subsidiary
of Paramount
Pictures, has been
named assistant to
Weltner,
George
Paramount v i c e-
president in charge of
worldwide sales.
For eight years
prior to his association
with Telemeter,
Minsky was a Paramount
Howard Minsky
division man-
ager. He formerly
was division sales manager for 20th
Century-Fox. He will make his headquarters
in New York.
BOXOFFICE June 15, 1959
public Relations NetwOtk
Established by COMPO
NEW YORK— A nationwide
network of
public relations outlets, to keep the public
informed about the motion picture industry,
has been created by the Council of
Motion Picture Organizations. Acceptance
by 95 top advertising and publicity men
in 40 key cities to serve in the program
was announced this week by Charles E.
McCarthy. COMPO's information director.
Representatives in an additional dozen
cities are to be selected shortly.
Through COMPO, press releases on industry
matters will be prepared and sent
to the various public relations men. Mc-
Carthy predicted that helpful, constructive
publicity will appear in most of the country's
metropolitan dailies and in many
newspapers in cities with smaller populations.
Acceptances have been received from the
following:
Albany area—Seymour L. Morris, Schine Circuit,
Gloversville, N. Y.; Atlonta'—Leonard Allen, Poramount
Pictures; Buffolo— Edward Meade, Shea's Buffalo
Theotre; Arthur Krolick, Buffalo Paramount;
George H. Mackenna, Basil's Lafayette Theotre; Andrew
Gibson, Dipson's Theatre, Botavia; Gerald
Westergren, Basil Theatres, and Chorles B. Taylor,
Buffalo Paramount.
Chicago—Edward Seguin, Balaban & Kotz; Cincinnati—Joe
Alexander, RKO Theatres; Cleveland
Frank Murphy and Ted Barker, Loew's State Theatre;
Akron—^Harry Klotz, Loew's Theatre; Canton
Eugene Moulaison, Loew's Theatre; Columbus—Walter
Kessler, Loew's Theotre; Dayton—Corl Rogers,
Loew's Theotre; Toledo—Abe Ludocer, Valentine
Theatre.
Dallas—^Kyle Rorex, Texas COMPO; Fronois Borr,
Interstate Circuit; Don Douglos, Rowley United Theotres;
Edward Forrester, Frontier Theotres, and John
Q Adams, Interstate Circuit; Denver—^Pat McRee,
2245 Kearney St.; Des Moines—Don Knight, Tn-
States Theatres; Detroit— Fred Sweet, Telenews Theatre;
Indianapolis— Dale McFarland, Greater Indianapolis
Amusement Co.; Robert V. Jones, Affiliated
Theatres, and Ken Prickett, Allied Theotre Owners
of
Indiana.
Jacksonville—^Walter Tremor, Florida State Theatres-
St. Sheldon Mondel, John's Theatre, and Sonny
Shepherd, Wometco Theatres; Kansas City— Darrel
Smith Theatres;
Presnell, Fox Midwest Amusement Co., and M. B.
Commonweolth Los Angeles— Mrs.
Ida Schreiber, Southern California Theatre Owners
Ass'n and Fay S. Reeder, Fox West Coast Theatres;
Memphis—^Robert E. Hosse, Crescent Amusement Co.;
Richard Lightmon, Molco Theatres, and George Doyne,
Doyne Advertising Agency; Nashville— E. O. CuHins,
Idlewild Theotre; Augustine Cionoiolo, Plaza Theatre,
and Nathan Reiss, Rosewood Theotres.
Miinneopolis—^Everett Seibel, Minnesota Amusement
Co and Harry Greene, Welworth Theatres;
New Haven—Maurice Boiley, WhoUey Theotre; Harry
F Loew's Shaw Theotres; Norman Bioiek, Fine Arts
Theatre of Westport; Al Pickus, Stratford Theatre of
Feinstein, Harry Stanley Worner; James
Stratford;
Totmon Stanley Warner, ond Lou Brown, Loew s
Poll-New England Theotres; New Jersey—Wilbur
Snoper Snoper Theatres; Richard Turteltoub, Garden
Theotre of Poterson, and Chorles Fellemon, Wolter
Reode Theatres.
Oklahoma City—Howord Federer, State Theatre;
Paul Townsend, Stanley Warner; Roger Rice, Video
Theatres, and Norman Prager, Cooper Foundation;
Onioha—George Goughan, Cooper Foundation; PhiJadelphio—
Everett C. Callow, Stanley Worner; Hal
Arizona Theatres;
Marshall 20th-Fox; Ed Gollner, Loew's, Inc., ond
Milt Young, Columbia; Phoenix—George Aurelius,
Paramount Pittsburgh—Harry Hendel,
Allied Motion Picture Theatres of Western Pennsylvania"
Burger, Henry Stanley Worner; Ted Monos,
Monos Circuit; George Stern, Associated Theatres,
and Charles R. Blott, Governor Theatre of Somerset.
St Louis—Robert Johnson, Plessner 8. Johnson Advertising
Agency; Salt Lake City—^John Krier, Intermountoin
Theatres; Son Francisco—^John P. Parsons,
Sam Siegel and Hal Honore; Seattle—Oscor Nyberg;
Fox Evergreen Theotres; Fred Danz, Sterling Theotres;
Will Conner, John Homrick Theotres, and Jim Bonhoilzer
United Theatres; Spokane—Joe Rosenfield,
Post Street Theatre; Tacomo—John Kane, Riviera Theatre;
Wenotchee—Will Greime, Vitophone Theatre;
Yakima—Al Frank, Liberty Theatre.
Washington, D. C.^Paul Roth, Roth Circuit; Sid
Zins, Columbia; Frank LoFolce, Stanley Worner; Jock
Foxe, Loew's Copitol Theotre, ond John G. Broumos,
Trans-Americo Theotre Circuit; Baltimore— Jock
Whittle, Allied Motion Picture Theatre Owners
Morylond; Newport News—Jerome Gordon, Palace
Theatre; RichmorKj—Morton Tholhimer jr.. Neighborhood
of
Theotres; Seymour Hoffman, District
Theatres,
and Som Blendheim III, Neighborhood Theatres;
Winchester, Vo.—Tom Boldridge; remoinder of
Virginia—Corlton Duffus, Virginio Motion Picture
Theatre Owners Ass'n of Richmond
Later in the week, McCarthy reported
the addition of 13 key cities and the appointment
of 22 more representatives to
serve on local committees, bringing the
number of cities covered to 53 and participants
to 117 persons. All new appointees
are affiliated with RKO Theatres. Their
services were obtained through the cooperation
of Harry Mandel. circuit vicepresident.
Their names follow:
George Stephens; Minneapolis— Robert Whelon.
Grant A Martin; Morsholltown, Iowa—Harry Deormin-
Kansas City—^Mott
lovvi Milton Troehler; Cedar Ropids—Leonard
Des Moines—Clorence McForling; Dovenport,
Doyton—^Ansel Wood' Winston; Columbus, Ohio—
Edward McGlone; New Brunswick, N. J.—T. H.
Wright, ond Rochester, N. Y—Fronk Lindkomp.
Another RKO representotive, Joseph Alexander of
Cincinnati, wos named previously.
Roy Export and Lopert
Sue Over 'Gold Rush'
NEW YORK—The Roy Export Co. Es-
and Lopert Films Wednesday
tablishment
legally to control the distribution
and exhibition of Charles Chaplin's
"The Gold Rush." They filed a complaint
in State Supreme Court against Excellent
Films, operating the Inwood Art Theatre
in Queens: Robert B. Fischer, doing business
as Film Masterpieces of Washington,
D, C: the owners of the Grand Theatre on
East 86th St., and others.
The complaint seeks an injunction
against further distribution and exhibition
and damages and an accounting. It is
based on the legal theory of "unfair competition"
or "unfair trade practice." It alleges
that Roy Export is the only lawful
owner of all positive prints and negatives
of "The Gold Rush," that Film Masterpieces
is distributing or exhibiting prints
that were either wrongfully obtained or
duped, and that the film has been distorted
by the addition of an inferior sound
track.
Roy Export is represented by Sargoy &
Stein and Lopert Films by Phillips, Nizer,
Benjamin, Krim & Ballon,
Dina Merrill Promoting
NEW YORK—Dina MeiTUl, Jerry Lewis'
leading lady in Paramount's "Don't Give
Up the Ship," started a tour to promote
the comedy Tuesday (9). Miss Merrill was
in Washington, D.C. Wednesday ilO) and
in Chicago Thui-sday and Friday (11, 12).
She will go to Perth Amboy, N.J., Monday
(15) and return to Washington the following
day for the invitation opening at
the Stanley Warner MetropoUtan Theatre
Jmie 16 for the Navy League, Additional
stops are being added to her tour.

Warner 6-Month Profit
Reaches $4,626,000
NEW YORK—Warner Bros, bounced
back to the profit side of the ledger in
the first six months of the fiscal year,
with a whopping improvement over the
same period a year ago.
In a report for the six months ended
February 28, the company announced a
its San Fernando Valley ranch, there will
be a nonrecurring profit of approximately
$6,500,000.
The net profit for the six months ended
last February 28 was equivalent to $2.91
per share on the 1,585,196 shares of common
stock outstanding at that time after deducting
897,051 shares held in the treasury.
Film rentals, sales, etc., amounted to
$40,373,000. Dividends from foreign subsidiaries
not consolidated were $642,000 and
profit on sales of capital assets was $707,-
000 for the six months, as compared with
$31,332,000, $1,204,000 and $767,000, respectively,
for the corresponding period of the
previous year.
Net current assets were $33,043,000 and
debt maturing after one year was $4,879,-
000 as of last February 28, compared with
$35,932,000 and $5,975,000, respectively, at
Nov. 29, 1958. The amount outstanding
under the three-year bank credit agreement
dated Aug. 15, 1958, was reduced from
$5,000,000 to $2,000,000 on February 28 and
the balance since
then has been repaid.
Full Representation Set
For WB Convention
HOLLYWOOD—Warner Bros.' television.
music and records divisions will be represented
at the company's combined do-
profit of $4,626,000. after making provision mestic and international sales convention
<
to open Wednesday 17i at the Ambassador
of $2,250,000 for federal income taxes.
This is a particularly favorable earnings Hotel, Los Angeles. It will be the first time
picture when it is compared to the halfyear
that all four WB activities have taken part
ended March 1, 1958. In that period, in a joint sales session. The convention has
the company reported a net loss of $2,- been titled the Warner Bros. California
894.000. representing a loss of $394,000 Upbeat Cavalcade.
after an estimated carryback credit of The four-day session will be attended by
$800,000 for federal taxes and a special 135 delegates. Addresses will be given by
provision of $2,500,000 for estimated loss Jack L. Warner, president; Benjamin Kalmenson,
executive vice-president; Wolfe
of advances to independent producers.
The company also reported that, after
deducting costs and estimated taxes from
the $10,000,000 received from the sale of
Cohen, president of the international division,
and Charles Boasberg, general sales
manager. There will be a success celebration
for the recent "Welcome Back, Jack"
sales drive, including the presentation by
Warner of awards to the winners.
Columbia Reports 39-Week
Net Profit of $275,000
NEW YORK—A net profit of $275,000
was reported by Columbia Pictures for the
39 weeks ended March 28. The profit includes
$2,622,000 representing the profit
on sale of the company's laboratory facili-
on the West Coast.
ties
For the corresponding 39-week period
ended March 29, 1958, the company reported
a loss of $1,047,000.
No federal income tax has been provided
for the cm-rent period due to the loss carryover
of the prior year.
In announcing the figures, Columbia
stated that current estimates indicated an
operating profit in the fourth quarter of
the present fiscal year.
3 of 5 Teenagers Regard Current
Crop of Movies Better Than Ever
COLUMBUS—Movies are really better
than ever. Take it from the nation's teenagers,
polled by the Gilbert Youth Research
Co., and revealed in a nationally syndicated
column.
Three out of five of the young folk said
they regard the current film crop as better
than ever before. Their reasons ranged
from technical advances to the fact "they
have BE

HAZEL
CHRISTOPHER
.
How to give hot-weather audiences cold shivers
and heat up the boxoffice at the same time! ^
i
antastic Eternali^
'outh Operation! ^j
\'\s Victinns— Beautiful'
airls from all Over the
Vorld! Draining Life-Fluid
'om the Young! Innocent Men
urned Inhuman! "Dungeon of the Damned!'
EE THE TERRIFYING SECRET.. .THE HIDEOUS OBSESSION OF
rhe Man Who Could
Cheat Death
ECHNICOLOR"
From the produce/^
who gave you
"THE CURSE OF
FRANKENSTEIN"
and "DRACULAI"
LEE -^—^^^—
• •
starring ANTON DIFFRING COURT
•
Produced by MICHAEL CARRERAS Directed by TERENCE FISHER ^ A PARAMOUNT RELEASE
•
Screenplay by JIMMY SANGSTER From a play by Barre Lyndon
This one'II
shake'em
to their
shoes! It's
the kind
of highpowered
HORROR
they'll tell
their friends
about . .
soon as their
teeth stop
chattering!
Set Your
Booking
Now. . . Call
Paramount
before
your
time
runs
out...!

Still No Applications
For Toll TV Tests
NEW YORK—Almost three months have
elapsed since the Federal Communications
Commission announced March 23 that it
would receive applications for limited tests
of loll TV via the air waves, and there
has been no word that any applications
have been filed. Considerably more time
has elapsed since the PCC in October 1957
originaUy called for applications and no
one came forwai'd.
Opponents of toll TV pointed this out
during the week while indulging in speculation
as to the reason. One reason advanced
was the limitation by the PCC of
the tests to five cities, with only one of
the five toll TV systems permitted to operate
in a city, which could lead to competition
among them for a preferred city and
delay an allotment.
HIGH COST TO STATION
Another suggested reason was another
PCC stipulation—that the costs of adapting
sets to pick up the telecasts must be
borne by the station or the system providing
its service to the subscriber, not
by the set owner. That, toll TV opponents
stated, represented an outlay of cash in an
amount sufficient to make a station or system
hesitate.
A third reason advanced was that the
toll TV companies—B-Tran. Skiatron,
Teleglobe, Telemeter and Zenith—are on
the verge of abandoning, for the time
being, at least, any thought of using the
air waves in the U. S. Their interest, it was
said, is now in the use of a wire system
immune from PCC regulation.
The fourth and preferred reason advanced
was that no company wants to go
ahead with its plans because of the threat
of hostile legislation. Opponents have been
successful in stirring up a considerable
i-uckus in Congress, chiefly in the House
Interstate and Poreign Commerce Committee
headed by Rep. Oren Harris iD.,Ark. i.
"The companies simply do not want to
take a chance at this time," one man said.
USE OF CABLES UNCERTAIN
Retaining to the subject of cable facilities,
it is known there are continuing
talks with telephone companies looking
toward the use of their wires, especially in
California where telecasting baseball games
for a fee is seen as a rich source of revenue.
But that method, too. is being discounted
in the belief that the telephone
companies aren't interested. And if telephone
wires are not made available, what
would be the cost to a toll TV company
of installing its own network? Formidable,
.say the opponents,
Fiom almost the vei-y beginning of the
campaign again.st toll TV, opponents have
maintained that while the system might
initially attract the interest of the public,
it could not retain that interest because
of programming difficulties. What can It
offer for cash? New blockbuster pictures.
Yes, but their presentation couldn't compare
with their presentation in color in
a theatre. Sporting events? Sponsors such
as the Gillette people bring them free to
Canadian Exhibitors Plan
Anti-Toll TV Drive
Montreal—Canadian exhibitors will
start an immediate two-fold campaign
against subscription television as a
result of the Famous Players Canadian
announcement that it would introduce
pay TV in a Toronto suburb in the
fall. More than 40 leading exhibitors
met here Wednesday (10) on a call
from Joseph Strauss, president of
TOA's Canadian unit, to hear Philip
Harling, chairman of TOA's toll TV
committee, provide a blueprint of how
steps were taken in the U.S. to combat
the medium. The campaign is designed
:
1. To acquaint the public with the
costs it would have to bear for pay TV
entertainment, in the belief that public
sentiment would oppose such costs and
that opposition to pay TV would develop
of its own accord among organizations.
2. To petition the Canadian government
to investigate the legal problems
involved in toll TV, such as those in
the U.S. which have resulted in a
stringent FCC control of limited over
the air toll TV testing and proposed
legislation to similarly control cable
TV.
Harling said that TOA, as a matter
of policy, had taken an active interest
in the Canadian situation because it
felt any steps toward the achievement
of toll TV in Canada would affect
the U.S. Exhibitor units in every
Canadian province will be mobilized.
viewers now, and there almost certainly
would be a public outcry if they left free
TV. Highbrow entertainment such as the
opera? It has been tested and flopped.
In fact, say those on the side lines, theatres
themselves with their gi-eat screens
and fine new processes have tested some
of the above programs and haven't found
them financially successful.
Some sideliners are prone to wonder why,
if the opposition sees so many obstacles
in the path of any form of toll TV. it has
taken so much time and trouble to combat
it. They have said that if it is sure to
flop, why not give it evei-y opportunity
and turn attention to more pressing matters?
Some of that sort of thinking seems
to be invading the ranks of the opposition
at the present time. It is being combatted
with the argtunent that "you just can't afford
to take a chance," and it is pointed
out that the campaign in the halls of Congress
has supplied valuable insurance.
It should be noted that this article deaJs
only with toll TV in the U. S. It does not
deal with the subject in other areas such
as Canada, where Paramount, which owns
Telemeter, has an important financial interest
in Famous Playei-s Canadian Coi-p,
That could well be the first testing ground.
39 Theatres to Show
Fight on Closed TV
NEW YORK—The Floyd Patterson-Ingemar
Johansson championship fight will
be presented over closed-ciicuit television
in more than 150 locations of which at
least half will be motion picture theatres,
according to the TelePromTer Coi-p. A
spokesman said no exact figuie could be
given because of pending contracts.
A check of circuits with home offices
here at midweek disclosed a total of 39
theatres almost certain to present the fight
June 25 out of Yankee Stadium here, but
the information was necessarily incomplete,
13 LOEWS THEATRES SIGN
Loew's Theatres has reported 13 of its
houses signed up. Stanley Warner Theatres
said it expected its total to be 13 but
that contracts had not been signed. RKO
Theatres said contracts had been signed
for nine. American Broadcasting -Paramount
Theatres lacked information but believed
there will certainly be at least thi-ee.
That was considered a highly conservative
estimate. Walter Reade Theatres has
signed up its St. James Theatre at Asbury
Park, N. J. Gerald J. Shea of the Jamestown
Amusement Co. was out of town and
no estimate could be obtained. No estimate
was obtained from Brandt Theatres.
The Loew's houses are the Loew's in
Aki'on and Rochester, Grand in Atlanta,
State in St. Louis and Poll in New Haven,
all of which have exclusive rights in those
cities; the State and Orpheum in Boston,
Twin Drive-In in Chicago, State in Cleveland,
State in New Orleans. Capitol in
Washington, Buffalo in Buffalo and Uptown
in Toronto. In St. Louis, if the State
sells out the Orpheum will be used for
overflow. The Palace will do likewise in
Washington if the Capitol sells out.
Stanley Warner withheld identification
of its theati-es pending the signing of contracts.
RKO identified its houses as the
RKO Albee, Cincinnati; RKO Palace, Columbus;
RKO Keiths, Dayton; RKO Pantages,
Hollywood; RKO Orpheum, Minneapolis;
RKO Orpheum, St. Paul; RKO
Golden Gate, San Fi-ancisco; RKO Keith's,
Syi-acuse, and RKO Keith's, Washington,
D. C. The three AB-PT houses beUeved
signing are located in Chicago, Detroit and
San Fi-ancisco.
THEATRE PRICES $3.50 TO $7
The fight will be blacked out w'ithin
75 miles of Yankee Stadimn. Theatre prices
will range from $3.50 to $7. Cars at driveins
must have a minimum of two pei-sons
and each person will pay. Theatres will receive
a special trailer prepared by the
Pilmack Ti-ailer Co.
Radio coverage of the fight, as previously
announced, will be sponsored in behalf of
the Mirisch Co.-United Artists film, "The
Horse Soldiers." with John Wayne and William
Holden, the stars, heard between
rounds.
Gera Declares Dividend
NEW YORK—Directors of Gera Corp.,
a subsidiary of Glen Alden Corp., (RKO
Theatres) have voted a dividend of $150
a sliare on its $6 voting preferred stock for
the quarter ending June 30, payable to
stockholders of record Monday (15).
10 BOXOFFICE June 15, 1959

i'^-ffl?aff!WfhiV'v
SttSW
THEM INTO THE
...WITH ANOTHER
TERROR-SUSPENSE
HIT FROM THE
PRODUCERS OF
"CURSE OF
RANKENSTEIN"
'"^"HORROR OF
^ DRACULA"
^c"«?„lUNDEA2
m
Diiecied bv EDWARD DEIN-Wniir,. fc, EDWARD DEIN and MILDRED OEIN -Produced bv JOSEPH GERSHENSON
:>....., ERIC FLEMING
KATHLEEN CROWLEY- MICHAEL PATE
JOHN HOYT • BRUCE GORDON
i:^*

AFTER BEING BANNED
Louisiana Showman rirSt Teenagers lo Fight
In Pepsi-Cola's Contest
Shown judging the Academy Awards
exhibitor promotion contest are (1. to
r.» Bob Ferguson, director of advertispublicity
and exploitation, Columbia
Pictures; Si Seadler, eastern
advertising manager, MGM; Rodney
Bush, director of advertising, 20th
Century-Fox; and Jeff Livingston, advertising
director, Universal-International.
In the lower photo, Norman
Uasser (right), national manager of
theatre sales for the Pepsi-Cola Co.,
looks over entries with Seadler.
NEW YORK—Thomas J. Mitchell of the
Paramount Theatre. Baton Rouge, La., won
top prize of $1,000 in cash or a one-week
Hollywood vacation for two in the $2,000
Pepsi-Cola Academy Awards telecast exhibitor
promotion contest. Henry Burger
of Stanley Warner Theatres in Pittsburgh
won a $500 U. S. savings bond, and $100
bonds were won by Bill Sorenson. Fox
West Coast Theatres, and Gene Spaugh.
James Theatre. Newport News, Va.
Winners of $50 bonds were Louis M.
Crocco. Bonnie Theatre. Helper, Utah; H.
A. Bishop. Manitoba Motion Picture Exhibitors
A.ssn, Winnipeg: James W. Harmon.
Princess Theatre. Harriman, Tenn.;
Curtis Mees, Skouras Theatres, Hackensack.
N. J.: Stephen Barbel. Palace Theatre.
Lawrence, Mass., and Leroy Doyal,
Twin and Tascosa Drive-In theatres, Amarillo,
Tex.
The winners were announced by the advertising
and publicity directors committee
of the Motion Picture Ass'n of America
and Norman Wasser, national manager of
theatre sales of Pepsi-Cola. Entries were
received from nearly every state in the unnion
and Canada.
Members of the committee, who were
the final judges, said the entries were
highly ingenious and used every known
promotional medium. Special events included
an Academy Awards telecast parade,
a presentation of
12
the key to the city
to "Oscar," and even an electrical marquee
sign across the front of the City Hall of the
provincial capitol of Manitoba in Winnipeg.
The winning entries will be part of the
all-industry Awards presentation to be
made to the MPAA board and general
sales managers later this month, and which
may go on tour.
Honorable mention certificates were received
by the following:
Hallford, Martm Theatre, Eufaula, Ala,-
Reeves Addington, Dallas Theatre, Fordyce, Ark,;
Earl
Arvid A Erickson, Berkeley Theatre, Berkeley, Calit.;
Grove, Garden Grove, Cohf.; Arthur
W.
W
R, Hopp,
Jenkins Palace, Danburg, Conn.; Gene Raynor,
Ritz Mananno Fla.; Julius N. Connelly, Fischer,
Danville III ' D.' W. Buhrmester, Genesee, Woukegon,
III • Ros'e Mane Bell, Capitol, Taylorvillc, III ;
John
J Honey, Po+io, Freeport, III.; Gene Allen, Alliance
Theotres, Fort Wayne, Ind.; Jon Kohlmeier, Milan,
Milon Ind.; Fred HarbotHe, Rivoli, Muncie, Ind.; Irving
Polo
Chorles Rees Jr., Sherman, Goodlond Kos.;
Liberty, Pikesville, Ky.;
Also
Mrs. Irving Oberlia
Ritz Natchez, Miss.;
Al Isoac,
Dale Stewart Commonweolth
Theatres. Springfield, Mo; George HH"''^'' ^"^ pL*;!;
otres Springfield, Mo; Joe Somers Maiestic, Pert^
J Ambov N G. M. Westergren, Basil Enterprises,
RKO Syracuse, Dick Berner,
Sol Si.rkin, Keith,
ButT^'o;
= '^'" *-
Elmwood, Elmhurst, N, Y.; Richord
Mumford,
Woppingers Falls, N Y.; Inwii
Reeves, Elkin, N. C; James S. Howard
cad'cmy,
Driveln, Goldsboro, N. C.
Also, Wolter J. Ellliiott, Ohio, Lima, Ohio; John O.
Guthne, Korolyn, New London, Ohio; R. V. McGinnis,
Riolto, Tulsa, Oklo.; Buford Homs, Princess, Cooketzen
ond Oliver Klous, Majestic,
Houstori; Jack King, Paramount, Arnorillo, Tex.; C.
M. Stewort, Waco, Woco, Tex.; John M^ Hopkins,
Tower, Post, Tex.; John S. Faico, Maiestic, - "
Wis.; Frod A, Levitt, Colgory Theatres Ass r
gory, Alberto, Con ;
Olus Bowes, Capitol, Moo'
Sosk.,
Con.
Col-
TheaireRowdme.
NORTH VANCOUVER —Teenagers
turned vigilantes this week to track down
a teenage stiiik-bomber who smelled up
the Nova Theatre here, and was the dnect
cause for their being banned from the theatre
by owner Ed Jette.
Jette tossed more than 100 young people
out of the theatre, when two stink-bomb
explosions capped a night of rowdiness at
the house. Then he announced an official
ban on teenagers, and backed up his policy
by hiring two husky young bouncers to see
that they didn't get in. In Vancouver it
was headline news because the problem of
how to keep young patrons in hand has
been one which theatremen and promoters
of entertainment events has been trying to
solve for several years.
The exhibitor said he had no alternative
but ban the youngsters. "My hand was
forced. I asked for their cooperation repeatedly
since I reopened the theatre April
1 Til close up if I can't run a family theatre
where family groups can come without
having their evening spoiled," Jette said.
When the ban went into effect with the
playing of the Elvis Presley picture. "King
Creole," the teenagers appealed for a
chance to hunt down the "bomber." Jette
said if they did, he would rescind the ban.
But not until then. So they formed their
"posse" and hope that they'll be able to
bring in their man.
Otherwise, the kids in this town may
spend a summer going to movies only when
papa and mama go along with them.
Scott Tours 20 Cities
For 'Tarzan' Picture
NEW YORK—Gordon Scott,
who plays
Tarzan in Paramounfs "Tarzan's Greatest
Adventure." will visit 20 cities in six states
in the southern U. S. to promote the June
release.
Scott made TV and radio appearances
and autographed photos in theatre lobbies
for some 100,000 of his southern fans,
starting in Little Rock, Ark., June 8, followed
bv Memphis, June 9 and then Nashville
Birmingham. Bristol. Kingsport.
Johnson, Raleigh, Durham, Greensboro,
Winston-Salem, Greenville. Spartanburg,
Columbia, Charlotte, Macon, Savannah,
Augusta, Atlanta and other cities during
the month of June. He will make appearances
at seven theatres and also appear
in supermarkets and boys and girls
clubs.
Fred Zinnemann to Tour
For 'The Nun's Story'
NEW YORK—Fred Zinnemann. who arrived
from Hollywood Wednesday ilOt for
a one-week visit in connection with the
opening of "The Nun's Story" at the Radio
City Music Hall late in June, will make an
11 -city tour to publicize the Warner Bros.
He will visit Boston, Philadelphia, Baltimore,
Washington, Cleveland, Detroit, Chicago,
St. Louis. New Orleans, Dallas and
Houston before returning to the coast June
26.
BOXOFFICE :: June 15, 1959

I" IS A BOXOFFICE SMASH!
/'^^U'^^
PARAMOUNT THEATRE, SAN FRANCISCO
ROOM 43' To
5/'S
OR IIG IN 2D- AiJ
San Francisco, Mav ^'^
2fi

AFTER BEING BANNED
Louisiana StlOWman rirSt Teenagers lo Fight
In Pepsi-Cola's Confest
Shown judging the Academy Awards
exhibitor promotion contest are (1. to
r.) Bob Ferguson, director of advertising,
publicity and exploitation, Columbia
Pictures; Si Seadler, eastern
advertising manager, MGM; Rodney
Bush, director of advertising, 20th
Century-Fox; and Jeff Livingston, advertising
director, Universal-International.
In the lower photo, Norman
Wasser (right), national manager of
theatre sales for the Pepsi-Cola Co.,
looks over entries with Seadler.
NEW YORK—Thomas J. Mitchell of the
Paramount Theatre. Baton Rouge, La., won
top prize of $1,000 in cash or a one-week
Hollywood vacation for two in the $2,000
Pepsi-Cola Academy Awards telecast exhibitor
contest. promotion Henry Burger
of Stanley Warner Theatres in Pittsburgh
won a $500 U. S. savings bond, and $100
bonds were won by Bill Sorenson. Fox
West Coast Theatres, and Gene Spaugh.
James Theatre. Newport News, Va.
Winners of $50 bonds were Louis M.
Crocco. Bonnie Theatre. Helper, Utah; H.
A. Bishop. Manitoba Motion Picture Exhibitors
A.ssn, Winnipeg: James W. Harmon.
Princess Theatre. Harriman. Tenn.:
Curtis Mees, Skouras Theatres. Hacken-
.sack. J.: N. Stephen Barbet. Palace Theatre,
Lawrence, Mass., and Leroy Doyal,
Twin and Tascosa Drive-In theatres, Amarillo,
Tex.
The winners were announced by the advertising
and publicity directors committee
of the Motion Picture Ass'n of America
and Norman Wasser, national manager of
theatre sales of Pepsi-Cola. Entries were
received from nearly every state in the unnion
and Canada.
Members of the committee, who were
the final judges, .said the entries were
highly ingenious and used every known
promotional medium. Special events included
an Academy Awards telecast parade,
a presentation of the key to the city
to "Oscar," and even an electrical marquee
sign across the front of the City Hall of the
provincial capitol of Manitoba in Winnipeg.
The winning entries will be part of the
all-industry Awards presentation to be
made to the MPAA board and general
sales managers later this month, and which
may go on tour.
Honorable mention certificates were received
by the following:
Ear
Aortin Theatre, Eufaulo, Ala,-
Dallas Theatre, Fordyce, Ark.;
'Berkeley Theatre, Berkeley, Colif.;
ckson,
e Garden Grove, Calit.; Arthur
Danburg, Conn,; Gene Raynor,
Julius N. Connelly, Fischer,
o.;
Buhrmesfer, Genesee, Woukegan,
Rose Morie Bell, Capitol, Taylorville, lit; John
J. 'Honey, Potio, Freeport, III.;
III
Gerie Allen, Alliance
Theotres, Fort Wayne, Ind.; Jon Kohlmeier, Milon,
Milan Ind; Fred Harbottle, Rivoli, Muncie, Ind.; Irving
hiellcr,' Polace, Buriington, Iowa.
Theai,.R.«dine.
NORTH VANCOUVER —Teenagers
turned vigilantes this week to track down
a teenage stink-bomber who smelled up
the Nova Theatre here, and was the direct
cause for their being banned from the theatre
by owner Ed Jette.
Jette tossed more than 100 young people
out of the theatre, when two stink-bomb
explosions capped a night of rowdiness at
the house. Then he announced an official
ban on teenagers, and backed up his poUcy
by hiring two husky young bouncers to see
that they didn't get in. In Vancouver it
was headline news because the problem of
how to keep young patrons in hand has
been one which theatremen and promoters
of entertainment events has been trying to
solve for several years.
The exhibitor said he had no alternative
but ban the youngsters. "My hand was
forced. I asked for their cooperation repeatedly
since I reopened the theatre April
1. I'll close up if I cant run a family theatre
where family groups can come without
having their evening spoiled," Jette said.
When the ban went into effect with the
playing of the Elvis Presley picture, "King
Creole," the teenagers appealed for a
chance to hunt down the "bomber." Jette
said if they did, he would rescind the ban.
But not until then. So they formed their
"posse" and hope that they'll be able to
bring in their man.
Otherwise, the kids in this town may
spend a summer going to movies only when
papa and mama go along with them.
12

Rekmdbij-^ary Film^j^rporation
Newton P. "Red" Jacobs, President 9145 Sunset Boulevard • Hollywood, California

of
and
FEATURE REVIEW
'The Horse Soldiers'
United Artists
By FRANK LEYENDECKER
^HE Civil War is currently havintj a resurgence
through •AndersonviUe" and
numerous novels and biographies and now
the screen has another stirring, exciting
and realistic spectacle of the war between
the States, magnificently directed by that
Academy Award-winner and past master
of the outdoors-action film John Ford,
With two of the industry's top-ranking
stars. John Wayne and William Holden,
for the marquee, this is a •'blockbuster"
in every sense of the word.
The screenplay by John Lee Mahin and
Martin Rackin, who are also the producers
of this multi-million dollar epic, is based
on a novel by Harold Sinclair dealing with
one of the Civil War's most colorful and
audacious exploits. Col, Gi-ierson's 16-day
March across Mississippi, from Tennessee
to Baton Rouge, 600 miles away. This story
is packed with terrific battle action and
feats of daring, to thrill male patrons
and. of course, the youngsters, as well as
a goodly quota of romance, supplied by a
beautiful southern belle who is forced to
ride with the Union horse soldiers for security
reasons.
Ford, whose many outdoors epics range
from "The Iron Horse" of 1925 through
"
the memorable "Stagecoach 1939 to
the more recent "The Quiet Man," cannily
intersperses his stirring battle sequences
with human interest touches supplied by
the ordinary soldiers or townspeople encountered
along the line of march. Some
of these cause a chuckle, a few bring on
a tear—but they relieve the tension and
add to the thorough enjoyment of the
picture. Few directors are so adept at this
method of capturing an audience's interest
by injecting real-life touches as is Ford,
To enact these short scenes. Ford calls
on members of his "stock company"—players
who regularly appear in his pictures.
Notable bits in "The Horse Soldiers" are
contributed by Basil Ruysdael. as the brave
old leader of a military cadet group; Russell
Simpson, as an ancient sheriff: Anna
Lee. as a frightened mother: O, S, Whitehead,
as a mild-mannered Army surgeon:
Ken Curtis, as an Anny scout, and Willis
Bouchey, William Henry, Jack Pennick and
Gertude A.stor. Of great interest to oldtime
film fans is the return of Hoot Gibson,
one of the top western stars until
his retirement in the early 1940s. The
now-white-haired Gibson has little more
than a bit,
John Wayne and William Holden
are shown having a fistic encounter in
this scene from "The Horse Soldiers."
The Mjnsch Company prese
"THE HORSE SOLDIERS"
Released through United Art
De le Color. Ratio: 1.8;
ling time: ] 19 minut(
CREDITS
John Lee Produced by Mohin and Martin
Rackin. Directed by John Ford. Screenploy by
Mohin and Rackin trom the novel by Harold
Sincloir. Director of photography, William
Clothier. Music, David Buttolph. Art director,
Frank Hofaling. Production monoger, Allen K.
Wood. Sound, Jock Solomon. Film editor, Jock
Murray. Special effects, Augie Lohmon. Sor>g,
I Left My Love," by Stan Jones.
THE CAST
Colonel Marlowe John Wayne
Ma)or Kendall William Holden
Hannah
Constance Towers
Ajtheo Gibson
Lukey
Colonel Miles Carleton Young
Brown Hoot Gibson
Sheriff Russell Simpson
Mrs. Buford Anna Lee
Commandant Basil Ruysdael
General U. S. Grant Stan Jones
and WillioTi Leslie, Willis Bouchey, O. Z. Whitehead,
Judson Pratt, Ken Curtis, William Henry,
Jack Pennick, Gertrude Astor.
The ruggedly handsome John Wayne is
always at his best under Ford's direction
and as Colonel Marlowe 'actually Griersoni,
the rough-and-ready soldier who
leads a brigade of Union cavalry across
enemy territory, he is forceful and completely
convincing—his best screen portrayal
in some time, William Holden, playing
the quieter role of Major Kendall, an
Army sm-geon who joins the march to
Wayne's disgust, is equally effective. The
two stars have many altercations, including
one fistic encounter, and also vie for
the attentions of the lovely heroine. As
in so many recent films, Holden loses the
girl.
Constance Towers, a tall, willowy blonde
who is a well-known recording singer,
makes a strong impression in her first
dramatic role, the southern girl who learns
the Union plans—this newcomer should
be heard from in the future, Althea Gibson,
American tennis star, who capably
fills the role of the heroine's colored servant,
is another exploitable name.
According to the producers, most of the
film was photographed in actual Louisiana
locations and William Clothier's De Luy.e
Color photography is often breathtakingly
beautiful. The cavalry charges, the destroying
of the railroad and other militai-y action
have tremendous realism.
In April 1863, the Civil War has been
going badly for the Union so General
Grant calls on Colonel Marlowe (John
Wayne) to take a brigade of cavalry 300
miles into enemy territory and cut the
railroad line for Confederate supplies at
Newton Station, The start is man-ed by
friction between Wayne and William Holden,
a surgeon major who is ordered to
join the march. En route, a beautiful
southerner learns the Union plans and they
are forced to take her along for .security
rea.sons. After destroying the railroad station,
Wayne continues into Rebel territoi-y.
fighting and running from pm-suing Confederate
Cavali-y, By destroying a bridge,
the Union men reach safety,
A great Civil War spectacle—for every
type of audience.
Charles Vidor Dead;
Veteran Director
NEW YORK—Charles Vidor. 58. died of
a heart attack June 4 at the Imperial Hotel
in Vienna where he was directing
"Magic Flame." based on the life of Franz
Liszt, for Columbia, His death was sudden,
Mrs, Vidor had left Vienna by plane only
a half hour before and did not learn of
his death until arrival in the U. S.
Vidor was born in Budapest, He held
minor motion picture studio jobs there before
coming to the U. S, in the early 1920s,
After varied theatrical employment, he
went to Hollywood and became an assistant
to the late Alexander Korda. producerdirector.
He won his first screen credit in
1932 as director of "The Mask of Fu Manchu"
for MGM.
Among his other films were "New York
Town," "Ladies in Retirement," "Desperadoes,"
"My Son, My Son," "Cover Girl,"
"Song to Remember," "Together Again,"
"Gilda." "Over 21," "Loves of Carmen," a
remake of "Farewell to Arms," "Hans
Christian Andersen," "Thunder in the
"
East." "The Swan "The Joker Is
Wild,"
Many of his active years were associated
with Columbia. In 1956 he formed his own
producing company, Aurora Productions,
and last year he signed a two-picture contract
with Columbia.
Vidor married Karen Morley, actress, in
1932, They were divorced in 1943, Two
years later he married Mrs, Doris Warner
LeRoy, daughter of the late Harry M, Warner,
Besides his wife, he leaves two sons,
Quentin and Brian: a son, Michael, by his
first marriage: his mother, Mrs, Maria
Vidor, and a sister, Mrs, Nicholas Schiller,
both of Hollywood. He was not related to
King Vidor,
Charles Einfeld Returns
After European Tour
NEW YORK — Charles Einfeld, 20th
Centm-y-Fox vice-president, returned
Wednesday ilOi following a European tour
on behalf of "The Diary of Anne Fi-ank"
and "Compulsion,"
Einfeld attended the showing of these
films at the Cannes Film Festival and participated
in openings in various European
cities. In addition, he met with 20th-Fox
representatives in Paris, Cannes, London
and Rome to outline the "guide-book"
campaign on "Anne Frank," He was present
for the award to the three stars of
"Compulsion," Orson Welles, Bradford Dillman
and Dean Stock well, who shared the
"best actor" prize at Cannes,
National Magazine Ads
For Three WB Films
LOS ANGELES—Three of Warner Bros,
big summer attractions, "The Nun's Story,"
"John Paul Jones " and "Hercules," will
receive one of the most extensive schedules
of national magazine advertising ever
placed behind any studio's product.
Blanketing the country during June,
July and August with displays in various
special-interest magazines as well as in
major circulation publications, these ads
combine for a total circulation of better
than 106,000,000 potential ticket buyers,
BOXOFFICE :: June 15, 1959

Thomas A. Persons Dies;
Pioneer Film Producer
CHICAGO — Thomas A. Persons, who
produced the first film version of -The
Spoilers" for Selig Polyscope Co. in 1912.
died in Cook County Hospital here June
4 following surgery. He had been ill for
several months. Burial was at Denver. His
wife Arta survives.
With the passing of Persons go some of
the very beginnings of the motion picture
industry and the birth of Hollywood. Col.
William Selig. producing theatrical films
in Chicago (along with Essanayi. in 1908
sent young Tom Persons to California to
open a film studio in Los Angeles. Hollywood
was just a countryside group of
houses miles away and unnamed then.
A few years later after the studio proved
successful. Persons convinced Selig that
he should produce Rex Beach's novel, "The
Spoilers," and told him that the film might
cost $40,000 and would be eight reels in
length. Selig disapproved of Persons'
budget, but Persons went ahead on his own
and made the picture. It became one of
the great pictures of all time.
Two years ago when the film industry
placed a plaque on a downtown building
In Los Angeles marking the first film
studio on the west coast. Persons was to be
the honored guest, but illness kept him from
attending.
In the years 1918-1919 Persons managed
extensive studio operations of the
World Film Co. in New York where many
of the oldtime stars such as Clara Kimball
Young. William Parnum and Milton Sills
produced their silent films.
In the last ten years Persons has been
in the industrial film field and was associated
with Reid H. Ray Film Industries
in St. Paul, Minn.
British Company to Make
Several Pictures for UA
NEW YORK—United Artists has signed
Knightsbridge Films, British company, to
a multiple-picture contract, according to
Arnold M, Picker, UA vice-president in
charge of foreign distribution. Norman
Wisdom, popular British star, will appear
in a number of the films.
Among the films scheduled by producerdirector
Ronald Neame and producer John
Bi-yan. who presented Alec Guinness in "The
Horse's Mouth," are "First Ti-aiii to Babylon,"
based on the Max Erlich novel, and
"Under the Influence." Both will be produced
in association with Lopert Films. A
filmed series for television Is also contemplated.
Paramount Consolidates
Production of Cartoons
NEW YORK—Paramount has completed
consolidating and remodeling its cartoon
studios at 35 West 45th St. The cartoon
division previously also occupied space at
25 West 45th St. Now the production of
the Noveltoons, Modern Madcaps, Hernian
& Catnip and Casper cartoons in Technicolor
will be done under one roof.
Russell Holman is head of all eastern
production. Edgar H. Fay is liaison executive,
Seymour Kneitel is creative director
and Seymour Shultz is the division's
business manager.
FEATURE
REVIEW
'John Paul Jones'
Warner Bros.
By IVAN SPEAR
QNE OF the most stirring and significant
pages in American history is forcefully
and colorfully brought to the screen in this
film biography of John Paul Jones, whose
famed name accords the picture its title
and whose life and memorable exploits its
reason and motivation.
Every patriotic, red-blooded citizen of
these United States should consider it a
duty and heart-warming pleasure to see
the photoplay and therein lies "John Paul
Jones' " most potent pathway to profitable
grosses in all of its bookings. Inasmuch as
such a substantial portion of today's ticket
buyers is constituted of youngsters of high
school age. and since these teenagers are
perhaps more interested in their nation's
history than adults, the feature's patriotic
appeal should be magnified. By the same
token, this flag-waving approach will probably
prove the most potent angle in merchandising
the offering at local levels.
Inexplicable as it may seem, the life of
Jones, Revolutionary War hero and credited
with being the founder of the American
Navy, has never heretofore been filmed.
True, it has been under consideration—and
even announced—down through the years
by various film fabricators. But it remained
for independent producer Samuel
Bronston, in his first celluloid undertaking
in many years, to bring the ambitious venture
to fruition. And this he did unstintingly
and impressively, sparing no expense
in his successful efforts to mount the vehicle
with the opulence and grandeur that
Samuel Bronston presents
"JOHN PAUL JONES"
1 Techniroma and Technicolor
Released by Warner Bros.
Ratio: 2.35-1
CREDITS
126 jtes
Produced by Somuel Bronston. Directed by
Joiin Farrow. Screenplay by John Forrow and
Jesse Lasl

UH:
20th-Fox South Pacific' Wins
May Blue Ribbon Award
By VELMA WEST SYKES
Members of the National Screen Council, by an overwhelming majority, have
selected the motion picture version of the Rodgers and Hammerstein favorite of the
American theatre, "South Pacific" as the winner of the Boxoffice Blue Ribbon Award
for May.
This month 20th-Centui-y Pox puts into
general release a Cinemascope 35mm version
of the film which was photographed
simultaneously in Todd-AO, the process
in which for some months past the film
has been distributed by Magna Theatre
Corporation in special key city release.
The film was produced by Buddy Adler,
executive producer at Pox, who was chosen
by the authors of the play, Richard
Rodgers and Oscar Hammerstein II. This
was a high compliment as virtually every
important studio and producer in the film
industry had at one time or another tried
to buy the screen rights. Adler in turn,
chose Joshua Logan to direct. Logan had
been coauthor of the book, director and
coproducer of the original Broadway play.
In reviewing the picture, Boxoffice gave
high praise to the film. "A truly magnificent
picture, a photoplay inescapably destined
to be one of the uppermost grossers
of this or any other season," was one of
the many quotable phrases used.
First produced on Broadway in April
of 1949, "South Pacific" ran for 1,925
performances. Countless thousands saw
it there, and in perfonnances of touring
companies ever since. Its 15 memorable
songs including "Some Enchanted Evening,"
"Bali Hai," "There Is Nothing Like
a Dame." "I'm Gonna Wash That Man
Right Outa My Hair"—have become
American classics.
Adler provided the film with an excellent
cast of stars in Mitzi Gaynor, Rossano
Brazzi, John Kerr, Ray Walston,
Juanita Hall and Prance Nuyen. Performances
rate high in quality even when
the inevitable comparison with the stars
of the play is brought to bear. Most of
the picture was filmed on Kauai of the
Hawaiian Islands which made
the beautiful backgrounds and the authentic
South Seas atmosphere.
Individual National Screen Council
members commented as follows:
Prank Grosjean of the Slii-eveport ^ possible
way.
The Cast
Emile De Becque Rossano Brazzi Bloody Mary
Nellie Forbtish Mitzi Gaynor Liat
Lt. Cable John Kerr Capt. Brackett
Luther Billis Ray Walston Professor
Juanita Kali
Prance Nuyen
Russ Brown
Jack Mullaney
Producer Buddy Adler
Director
Joshua Logan
Screenplay Paul Osborn
Adapted from the play by Richard Rodgers,
Oscar Hammerstein II and Joshua
Logan based on "Tales of the South Pacific"
by James A. Michener.
Music Richard Rodgers
Production Staii
Lyrics
.Oscar Hammerstein II
Director of Photography
Leon Shamroy A.S.C.
Art Direction
Lyle Wheeler. John De Cuir
Set Decorations
Walter M. Scott, Paul S. Pox
Costumes
Dorothy Jeakins
U
Thit Award is givni each month by the National Screen Council (
and suitability for family entertainment Council membership compri
d repreentilives of belter councils, civic and educational argmiztUtai.

"
goes
—
*i¥oUffCWMd ^CfKWt
Columbia Has 16 Films
Nearing Completion
Columbia Pictures continues its rapid
production pace with the announcement
last week that the studio has 16
features in various stages of post-production
activity. Of the group, 12 are
being edited at the studio, three being
processed in London and one in Paris.
At the studio work is being completed
on "The Tingler," "Have Rocket, Will
Travel." "Man on a String." "The Flying
Fontaines," "Satan's Bucket," "The Crimson
Kimono," "Battle of the Coral Sea,"
"The 30 Foot Bride of Candy Rock," "They
Came to Cordura," "The Last Angry Man."
"Juke Box Rhythm," and "The Legend of
Tom Dooley." The three being processed in
London are "Killers of Kilimanjaro," "The
Mouse That Roared" and "Yesterday's
Enemy," with "Babette Goes to 'War" being
finished in Paris.
Columbia also announces six other features
in various stages of filming for independent
production companies this week.
William Goetz' "The Mountain Road."
Ranown's "Comanche Station," Carol
Reed's "Our Man in Havana," Goetz' "A
Magic Flame" and Sam Spiegel's "Suddenly,
Last Summer.
Alan Pakula to Produce
Series for Mirisch Co.
Alan Pakula and the Mirisch Co. have
joined forces, it was announced last week,
with Pakula developing and producing a
series of films under the Mirisch banner
for United Artists release.
Pakula has been recognized as one of
the youngest and most active producers in
Hollywood today. Formerly he was an assistant
to the late Don Hartman at the
time of Hartman's position as head of
production at Paramount studios.
Before the new deal begins, Pakula will
produce Elliott Arnold's novel, "Flight
Prom Ashiya," with Harold Hecht, as well
as complete preparations on a Broadway
'play, "Laui'ette," the biography of famed
actress, Lam-ette Taylor. He is now seeking
additional properties for the new deal.
Discuss Forthcoming Films
At UA Studio Meeting
Max Youngstein, United Artists' vicepresident,
has finished three days and
nights of meetings here, in which some 50
productions on the firm's possible slate
were discussed, along with stars, producers
and other top personnel of a near number.
At the apex of the discussions was the
closing of a deal for Marlon Brando to star
in the film version of the cmTent hit
Broadway musical, "West Side Story."
Brando is to essay the role as soon as he
finishes stellar duty in "The Fugitive
Kind."
"West Side Story" was originally owned
by Eliot Hyman and Ray Stark in their
7 Arts Productions. They had paid $250,000
for the film rights and when they split
Hyman took the property to UA; where
Jeffrey Hunter
.By IVAN SPEAR
Youngstein has assured him he will be a
part of the picture. It is anticipated, however,
that it will be a Pennebaker production
for UA, since this is Brando's own
company.
UA president Arthur Krim is due in a
week to put the closing touches on many
of the deals set in the lengthy conferences.
He will be joined by coast vice-president
Bob Blumofe who is on his way back from
a month in Europe.
There are 26 productions set to begin
filming for UA between now and next
March. The other deals are to extend into
the summer of 1961.
Actor Jeffrey Hunter Forms
Production Company
Hunter Enterprises has been formed by
actor Jeffrey Hunter for the production of
motion pictures, with
"The Golden Hoard"
by Clay Fisher set as
the company's first
property. The story
has a background of
the Spanish Main in
the early 18th Century,
with considerable
action and adventure
involved.
J. William Hayes,
Hunter's business
manager and an officer
of the new company,
is to file incorporation papers in
Sacramento shortly.
Hunter still holds his long term 20th
Century-Fox contract, however, it allows
him one outside picture a year.
"
If "The Golden Hoard into production
and eventual release, it will undoubtedly
undergo a change in name, since
it was the same title used on a Universal-
International pictm-e of some six years ago.
To Make 16 Half-Hour Films
Of Latin-American Tour
Victor DeFlores, president of Goodwill
Caravans, has signed Crusader Films head
Alfred Frantz Stury to film 16 half-hour
color films of the caravan's Latin-American
tour. The coming trip is to take 100 entertainers,
numerous audio-visual exhibits
and film personnel to 16 South American
countries. The trip is to begin on September
1, with Stury directing the 16 films
from scripts he wrote with Bill Hamel jr.
Hamel also will produce.
Chart Rin Tin Tin Feature
For Fall at Columbia
Rin Tin Tin, one of the two top canine
film attractions of all times, is again returning
to the feature picture fore via a
projected production at Columbia. Bert
Leonard, producer of the popular television
series carrying the dog's name as its title,
will direct the feature, slated to begin
shooting on September 22. It is expected
that much interest will be added to the
film by re-runs of the video series,
which
General Mills has purchased and plans to
schedule two or three times a week over
ABC this fall. The series ran for five years
on television.
Rin Tin Tin was a popular Warner Bros,
feature series of films in the late 1920s.
Carl Dudley Delays Lensing
Of 'Innocents Abroad'
Carl Dudley's "Innocents Abroad," which
was to be the next Cinerama project, has
had to be postponed due to difficulties
with timing and screenplay. The giant film
was to have starred Victor Borge; however,
no definite commitments for time could be
made which Borge required in order to set
his night club and concert schedules. Before
giving the OK to the project. Cinerama,
too, required a completed screen-
Play.
The project, which is currently being
written by John Monks jr. and Joe Ansen.
involved a New England music teacher who
takes five boys on an extensive trip
throughout Em-ope. Dudley is now trying
to secm-e filming in 70mm or Todd-AO or
another large screen process.
Prudential Life Insuiance Co. and Robin
International Corp. have jointly given
Cinerama, Inc. financing in the amount of
$12,000,000 and the corporation is in the
throes of preparing several new projects.
Mickey Rooney to Portray
Mad Dog Coll in Fihn
Mickey Rooney, who was a hit as an
underworld mobster in "Baby Face Nelson,"
has announced the intention of repeating
in this idiom, with the registration of
"Mad Dog That Killed," a biography of
Mad Dog Coll. Rooney would play the role
of the killer, who was shot by New York
police in the heyday of the gangsters, the
1930s.
The film would probably be aimed for a
United Artists release, since this firm
handled the "Nelson" picture for Rooney.
It will be produced by Fryman Enterprises,
independent company in which Rooney is
partnered with his manager, Red Doff.
Jane Wyman Ges Top Role
In Disney's ToUyanna'
Jane Wyman has been signed by Walt
Disney for the top role of Aunt Polly in
his new Technicolor production, "Pollyanna."
The role is one made famous in
the popular childi-en's book, in which Aunt
Polly Harrington is "rich in everything but
love" and whose life is significantly
changed by her young ward, PoIIyanna.
The production is to receive a fresh approach
while still retaining the original
theme that became a best seller in some 22
countries. Miss Wyman is the first of a top
name cast that Disney is assembling for the
film.
Joshell Productions Buys
'Canary' for Fihning
Joshell Productions has acquired an original
story titled "Canary" by Joseph Morhaim
and Daniel Stern, planning to begin
filming following two other properties
"The First Ward" and "The Life and Times
of Al Jemiings." Locations will be in Chicago.
50X0FPICE June 15, 1959 17

BOXOFFICE
BAROMETER
This chart records fhe performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engogements ore not listed. As new runs
ore reported, ratings are added ond overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre monogers. With 100 per cent as "normal,"
the figures show the gross roting above or below that mark. (Asterisk * denotes combination bills.)
.\I Capone A A 140 250 170 200 250 160 120 200 145 115 210 110 171
Alias Jesse James (UA>

Nonindustry Panelists
On Virginia Program
RICHMOND—Theatremeu will have an
opportunity to get new advertising and promotion
angles from leaders in other fields
at the Virginia Motion Pictm-e Theatre
Ass'n convention July 6-8 at the Chamberlin
Hotel, Old Point Comfort. Participating
in an advertising-promotion panel on
the Tuesday, July 7, program will be Harvey
Hudson, manager WLEE-NBC, Richmond:
Harold Soldinger, program manager,
WTAR-TV-CBS, Norfolk: Jack
Wright, Wright Advertising Agency, Newport
News; Leonard Waters, Leonard Waters
Advertising Agency, Newport News;
Dan Hydrick, general manager, WGH-ABC,
Hampton: R. Braxton Hill jr., C.P.A. partner,
Waller and Woodhouse, Norfolk and
Thomas P. Chrisman, president, WVEC-
TV-NBC, Hampton.
Another highlight of the Tuesday session
will be an address by Nathan Golden,
director of motion pictures for the U. S.
Department of Commerce.
The Wednesday, July 8, session will feature
Clarence P. Moore, regional director
of the Small Business Administration. That
evening charter members of the MPTOV
will be guests of the association on its
Silver anniversary at the Founders banquet.
Warren Poster of the Coca-Cola Co.,
a foremost humorist, will speak at the banquet.
The election of officers for two-year
terms will follow the final business meeting.
Upper Darby, Pa., Owners
Win 10-Year Tax Battle
PHILADELPHIA—Upper Darby theatre
owners have won a ten-year battle with
the township commissioners and school directors.
The township, located in Delaware
County outside Philadelphia, has rescinded
an amusement tax that has been in effect
ers, the rate was reduced to the 5 per cent.
The school board and township commission
had shared the tax since it had
come into existence. When the school board
adopted its budget last month for the 1959-
60 school year, it decided that since revenue
from other taxes was enough to carry
it through the amusement tax levy was
"all profit." The school board explained
the repealing of the tax was "a gesture
toward helping to keep local movie houses
in business."
The board's budget committee recommended
that the tax be dropped, pointing
out that income from this source has declined
from $164,000 in 1949 to $34,000 for
the last fiscal year. The board also noted
that the motion picture industry has been
hard hit financially by competition from
television.
The township commission took its action
to repeal the tax at a meeting Tuesday
'2 1. The commission pointed out that
"some action was needed to afford that
'dying industry' some relief."
NJ. Allied Group to Study
Standardization Issue
Remodeled Elwood Theatre
To Reopen in Late June
NEWARK—The Elwood Theatre, recently
acquired by Eastern Theatres, will
reopen the latter part of June after being
Front view of the new Elwood Theatre
closed to make extensive renovations.
The remodeling of the theatre front and
interior will "make extensive use of mosaic
tile, glass and aluminum, coupled with a
distinctive marquee to make the Elwood
the most modern suburban theatre in Newark,"
according to Sheldon Smerling, executive
vice-president of the organization.
The theatre will have new carpeting and
all the seats will be refurbished. Sound
projection equipment will be improved.
There will be free parking in a newly macadamized
parking lot adjacent to the theatre,
the first such sei-vice in Newark,
Smerling said.
The new policy will start the main feature
at 8:40 every night, except Fridays
and Saturdays, to permit patrons a leisurely
diimer. This also will allow patrons
for that long.
The tax, which is now set at 5 per cent, who want to see only the main picture
dies officialy July 1. The levy had been set to leave at a reasonable hour.
at 10 per cent when originally adopted ten
years ago, but just three years ago, after
scores of petitions from the theatre own-
Pennsylvania Boroughs
Cut Admission Taxes
NEW YORK — Seventeen
Pennsylvania
boroughs have eliminated admission taxes
since the first of the .year, bringing the
number of such taxes still in effect in the
state to 40 as compared with 79 a year
ago. During the same period the number
of such taxes in cities of the state decreased
from 29 to 21, and there have been repeals
and reductions in townships and school
districts.
The encouraging information was supplied
by Charles E. McCarthy, information
director of the Council of Motion Picture
Organizations, which has been conducting
a tax survey for a year. The Pennsylvania
boroughs which have repealed taxes this
year are Bloomsburg, Braddock, Carlisle,
Clark's Summit, Elizabethville, Hawley,
Honesdale, Lewisburg, Littlestown, Milton,
Plymouth, Prospect Park, Renovo, Royersford,
Tipton, West Hazleton and Williamstown.
The borough of Bangor reduced its
amusement tax from 8 to 4 per cent.
GROSSINGER'S, N. Y.—After airing
their feelings about standardization and
where they were headed in the "gimmicks"
race the Allied Theatre Owners of New
Jersey at its annual convention here decided
to take action on the issue by appointing
an exhibitor committee to make a
thorough study of the subject. Sam Engelman
was named chairman of the group
consisting of Emily Lindgrin and William
Imfald.
During the discussion the general attitude
was that the small theatre men were in
favor of standardization but not at tremendous
cost that would force them out
of business.
The convention went on record for a
more sensible editing of pictures so as to
keep them within a reasonable length.
Many pictures do not justify their excessive
footage, it was strongly pointed out. Many
felt that over-long pictures hurt business
because patrons, especially those with
families do not like getting home at an
extremely late hour.
A resolution was adopted endorsing the
Variety Clubs movement and calling upon
members of the ATONJ who do not already
belong to the organization to become
affiliated. Ira Meinhardt, chief barker of
the New York Variety tent, made the pitch
for membership,
Sidney Stern was re-elected president. All
other officers also were re-elected—John
Harwan and Howard Heraian, vice-presidents:
A. Louis Martin, treasurer; Richard
D. Turteltaub, secretai-y. and Ii-ving Dollinger,
national dii-ector.
Two new directors were elected. They
are Dal Sabo and Louis Solkoff. It was
voted to campaign against increased fire
insurance rates.
Abe Dickstein. 20th-Fox sales executive,
spoke. About 200 members and wives attended.
Benefit Opening Planned
For 'Cinerama' in L.I.
NEW YORK—The opening of "This Is
Cinerama" at the Syosset Theatre, Syosset,
L. I., June 25 will be a benefit for St.
Mary's Boys Home Foundation, according
to Frank Giorgio, president of the Foundation.
Proceeds will be used to develop a
recreation field at the Home for Boys at
Syosset.
This showing of the first Cinerama feature
at a Long Island house, which was negotiated
by B. G. Kranze, president of
Stanley Warner Cinerama Corp., will be
followed by the four other Cinerama features.
The theatre is now undergoing renovation
for the benefit opening.
The Cinerama features, starting with
"This Is Cinerama" in 1953, played Manhattan
first runs at the Broadway Theatre
and, later, at the Warner Theatre,
until May 1959.
Lou Rusoff will produce and William
Hole will direct American International
Pictures' "Drag Race."
BOXOFFICE :: June 15, 1959
E-1

.
.
—
—
——
New B'way First Runs Lacking So
Grosses Off; 'Hot' Leads Field
NEW YORK—With no new Broadway and Bess," June 24, and the Mayfair
first runs since the Memorial Day weekend
except for two foreign films, business
(Averoge Is 100)
currently dark.
Astor Alios Jesse
for the majority
James (UA), 4th
of the Times wk
Square holdovers
ranged from good to mild, the best 2nd wk
Boronet The Mirror Has Two Foces (Cont'l),
being "Some Like It Hot." which
Beekman Of Love and Lust IFAW), had 2nd wk.
a Copitol The World, the Flesh ond the Devil
strong tenth week at Loew's State for a (MGM), 3rd wk
total Criterion
take of over $500,000
The Young Philadelphians
to date: "Ask
(WB),
3rd wk
Any Girl." good in its third week at the Fine Arts Room ot the Top (Confl), I Oth wk..
Radio City Music Hall,
5th
which always
Avenue Aporoiito (Harrison),
attracts
the out-of-towners now flooding
(Ellis), 2nd wk
6th wk .
55fh Street The Most Wonderful Moment
Manhattan, and Guild
"The Young Philadelphians,"
which was good in its third week Little Carne

'Shaggy Dog' Suit Without
Merit, Ludwig Claims
NEW YORK—The action filed by the
Fresh Pond Open Air Theatre of Cambridge.
Mass., against Buena Vista, charging
price-fixing on "The Shaggy Dog." is
without merit, according to Irving Ludwig.
Buena Vista president. Ludwig stated that
the suit "apparently was calculated to mislead
the public regarding Buena Vista's
policy of seeking a fair rental fee from
this exhibitor for the licensing" of the
picture.
Buena Vista plays no part in fixing the
admission prices which a theatre desires
to charge, Ludwig said, adding that the
exhibitor may charge whatever admission
price he wishes and. if he so desires, he
may charge only for adults. However, he
continued, regardless of the admission pric?
policy of the exhibitor. Buena Vista is
entitled to reasonable compensation for
the exhibition of its pictures.
To insure a reasonable return. Ludwig
explained, Buena Vista has offered to license
"The Shaggy Dog" on terms that
provide a minimum rental fee for each
patron, including both adults and children.
This "per capita" licensing method has
been approved repeatedly by the Department
of Justice as not being in violation
of the antitrust laws and as a fair and
reasonable licensing method, he said. Walt
Disney pictures, such as "The Shaggy Dog."
are designed for wholesome family entertainment,
having special appeal for children,
he said, stating that "it would be
manifestly unfair to require Buena Vista,
as the plaintiff in this action seeks to do,
to base its rental fee solely on the number
of adult patrons viewing the picture." He
said that Buena Vista has referred the
complaint to its attorneys for appropriate
action.
The Fresh Pond had charged that Buena
Vista had violated the antitrust laws in
demanding a minimum price for all children
to see the picture.
Court of Appeals Upholds
Royster Case Verdict
NEW YORK—Federal District Judge
Thomas Murphy's dismissal of an antitrust
suit filed by Royster Drive-In Theatre.
Inc.. against seven distributors and
American Broadcasting-Paramount Theatres
has been upheld by the United States
Court of Appeals. Judge Murphy had dismissed
the case in July of last year.
The plaintiff, which formerly operated
the Peekskill Theatre in Peekskill. N. Y..
had sought treble damages of $450,000 on
charges of having been deprived of product
through conspiracy. Royster had acquired
the theatre from AB-PT and went out of
business in 1952.
Judge Murphy had ruled that there was
no evidence of conspiracy and that Royster
had not taken advantage of competitive
bidding. The Court of Appeals confirmed
Judge Mm-phy's opinion.
AA Picture to Guild
NEW YORK—Allied Artists' "Crime and
Punishment, U.S.A.." produced and directed
by Terry and Denis Sanders with
George Hamilton and Mary Murphy featured,
will open at the Guild Theatre June
16. following an eight-week run for "Embezzled
Heaven."
BOXOFFICE June 15,
Worldwide Premieres Set
For Stanley Kramer Film
HOOVER RECEIVES AWARD—The
Humanitarian Award of the Variety
Clubs International, which was presented
recently to John Edgar Hoover,
director of the Federal Bureau of Investigation,
is held by Hoover. Henry
Ford II, who made the presentation, is
shown at the right. George W. Eby,
international chief barker of Variety
Clubs, is at the left.
'Fugitive Kind' Rehearses
For Manhattan Filming
NEW YORK—Tennessee Williams' "The
Fugitive Kind." starring Marlon Brando.
Anna Magnani and Joanne Woodward,
started rehearsals Monday under the
Joseph Fields production based on his
Broadway play. "Anniversary Waltz." was
completed Friday il2i after two months of
filming in New York. Indoor sequences were
shot at the Pox Movietone studios and outdoor
scenes were filmed at the Central
Park zoo. the Queensboro bridge and. during
the past week, at Gramercy Park.
David Miller was director and David
Niven and Mitzi Gaynor are starred, with
Carl Reiner. Loring Smith. Phyllis Povah.
playing her original stage role, and Monique
Van Vooren featured.
'Bachelor's Baby' Canceled
HOLLYWOOD—Unable to come up with
a strong female star. 20th-Fox has canceled
plans to make "Bachelor's Baby."
which was to have starred Bing Crosby
in the male lead. The property was slated
as a co-production between Fox and Crosby's
independent company.
NEW YORK—Because of the international
its significance of story. Stanley
Kramer's "On the Beach" will be premiered
simultaneously December 17 in 22
major cities of the world, he told the tradepress
Thursday illi at a conference at
the United Artists home office. The story
deals with human beings exposed to hydrogen
bomb fallout after a third world
war. Kramer was "introduced" by Robert
S. Benjamin, board chairman.
The cities are located on all six continents.
Moscow will be among them, according
to plans set up by Kramer, William
J. Heineman. vice-president in charge
of distribution, and Arnold M. Picker, vicepresident
in charge of foreign distribution.
Another will be Melbom-ne where Kramer
produced and directed the picture on location.
The others are Amsterdam, Berlin,
Brussels, Caracas, Chicago, Havana, Johannesburg,
Lima, London, Los Angeles,
Madrid, Manila, New York, Paris, Rome,
Singapore, Stockholm, Tokyo, Washington,
D.C., and Zurich.
Work has started on the massive and
tricky job of dubbing into foreign languages.
The schedule calls for United Artists
to receive prints by August 1. The
picture cost $3,000,000 and runs two hours
and 37 minutes. Promotion expenditures
will exceed $1,000,000. The picture stars
Gregory Peck. Ava Gardner, Fi-ed Astaire
and Anthony Perkins, and introduces Donna
Anderson. It is based on Nevil Shute's
sensational best-seller that has been se-
direction of Sidney Lumet. The United Ai-tists
release wiU be filmed in New York City
and upstate locations during June and
rialized in 40 American newspapers.
July.
Kramer called the story "the biggest of
Brando came on to New York June 7
our time because it reflects the hope and
after winding up a six-month shooting
fear in the minds of all people today." He
schedule of the Pennebaker-Paramount
important film as
western. "One-Eyed Jacks." He will return
also called it "my most
regards international scope." It is the intimate
to Hollywood in August to complete
story of how five principal characters
editing and scoring on the picture, scheduled
in Australia and the people around
for release early in 1960.
them react to the threat of fallout following
nuclear war that has wiped out the
Filming of 'Anniversary' northern hemisphere.
Plans call for each of the five stars and
Completed in Manhattan Kramer to attend one of the premieres.
NEW YORK— "Happy Anniversary." the Heads of government, local officials and,
in some instances charity groups, will participate
in the premieres, aU of them invitational
affairs.
"On the Beach" is Kramer's 21st motion
picture. His most recent UA release. "The
Defiant Ones." won three New York Critics
awards for best production, direction and
screenplay and, according to UA. has collected
more international honors than any
other 1958 film. His next will be "Inherit
the Wind." from the Broadway hit. starring
Spencer Tracy and Fredric March
with Florence Eldridge. Production will
start in October.
MGM's 'North' Campaign
NEW YORK—MGM has scheduled an
advertising campaign for Alfred Hitchcock's
"North by Northwest" aimed at more
than 40,000.000 subscribers of 18 national
and fan magazines. The release is set
July 4.
E-3

in
B RO ADVJ
T OUIS LOBER, general manager of the
United Artists foreign department,
flew to Paris Monday i8i. the first stop
in a tour cf company offices in Europe and
the Middle East, during which he will outline
Columbia
UA's 1959-60 product to managers
and distributors. • • • Leo Jaffe.
vice-president, left for
Pictures first
London. Paris and Rome, * • ' Petula
Clark. British film star, retui-ned to London
via BOAC Comet Monday 8 1 * *
,
*
1
Jean Louis, fashion designer for Columbia,
and wife sailed for Prance, Rome, Vienna
and Switzerland,
Millie Perkins, who plays the title role
in "The Diai-y of Anne Fi-ank," is back from
a ten country, 35-day European personal
appearance tour, including a visit to the
real Anne Frank's home in Germany and
attendance at the London opening of the
*
20th-Fox picture, * * Kim Novak, star
of Columbia's "Middle of the Night." also
got back from a 30-day torn- of Europe,
accompanied by her parents. * * * Donald
Crisp was here en route to Holland
to play a featured role in Walt Disney's
"Swiss Family Robinson." * * * Cindy
Robbins. who makes her screen debut in
Universal's "This Earth Is Mine," started
a key city tour to promote the pictui'e,
following a week of radio-TV appearances
in New York,
Paul Newman is now the star of 45th
street, his 'Warner Bros, film. "The Young
Philadelphians," being in its fourth week
at the Criterion Theatre on Broadway
while his stage liit, "Sweet Bird of Youth"
is in its fourth month at the Martin Beck
Theatre, near Eighth Avenue. Later in
June, Sidney Poitier, will be the star of
47th street, after "Porgy and Bess," the
Samuel Goldwyn film in which he co-stars,
opens at the 'Warner while his stage hit,
"Raisin in the Sun." is playing around
Barrymore Theatre. * * *
the corner at the
Richard Egan is back from Hollywood
after starring in "A Summer Place" for
*
Warner Bros. * * Carol Lynley and Brandon
DeWilde have returned from Hollywood
after completing their starring roles in
"Blue Denim." based on the Broadway
stage hit.
Myrtle Anne, daughter of the late William
F, Rodgers of MOM, and Edward Mc-
Grath are honeymooning in the Virgin
Islands, They were married June 6 in
* * *
Larchmont, Jack Byrne, MGM, general
.sales manager, was conferring on upcoming
product at the Culver City studio.s.
• • •
Casey Robinson, co-producer and
FILMACK'S
th Year of
SPECIAL
TRAILERS
E-4
]hi ta lift Spu&ci
and QucdUij^
mmimU.mKiim\nv)m}\m
Hickox. chief cameraman for Desilu Productions,
came in from Europe with his
wife and will head back to Hollywood in
their car which they took with them overseas.
Alfred Hitchcock arrived to do
* • *
promotion on his "North by Northwest."
much of which was shot in and around New
* • *
York. Winifred Wolfe, author of "Ask
Any Girl," was in town for interviews in
connection with the MGM film and then
wfnt to Boston for a similar chore, * * *
Producer-director Nunnally Johnson, having
completed "The Man Who Understood
Women," stopped off in New York on his
way to Europe.
Robert Evans, New York actor who has
a starring role in "The Best of Everything,"
flew to Hollywood Friday il2i for additional
sequences on the 20th Century-Fox
picture. * ' * Ina Balin. Forest Hills girl
who made good in Hollywood and on Broadway,
appeared in person on the stage of
the Trylon Theatre, Forest Hills, Sunday
MEET KING OF BELGIUM—Milton
Rackmil, center, president of Uni-
1 14
1 conjunction with the showing of
her Paramount film. "The Black Orchid,"
versal Pictures, is shown being presented
by Eric Johnston, president of
playing there. Leo Railson. manager of the
Trylon. an Interboro house, presented her
the Motion Picture Assn of America,
with a bouquet of roses. ' * * Mark Damon
to King Baudouin of Belgium, The completed his role in "All God's Children"
introductions were made at a luncheon
for Warner Bros, and flew to New York
hosted by Johnston for motion picture
to make a guest appearance on the Dick
industry executives in New York,
Clark ABC-TV show.
writer of Universal's "This Earth Is Mine,"
was in town to help promote the pictm-e. Bud Barry Leaves NTA;
* * * And Stanley Ki-amer Is here to do Joins Young & Rubicam
likewise on behalf of "On the Beach," UA
release. * * * Fred Zinnemann arrived from
NEW YORK—Charles "Bud" Barry has
Australia and may stay around for the
resigned as president of the NTA Television
Network to assume a major executive
world premiere of his "The Nun's Story."
position in the television department of
the next attraction of Radio City Music
Young & Rubicam. advertising agency.
Hall.
Barry, long identified with the radio and
television industries, was a vice-president
Joel Rose, who has been handling column
material publicity for United Artists joining NTA.
in charge of television for MGM prior to
during the last 14 years, has been appointed
press representative for Steve Allen Television Associates, said that while Bar-
Oliver A. Unger, president of National
Productions in Hollywood. He will leave ry's contract with NTA did not expire for a
for the west this siunmer with the rest considerable period, NTA did not want to
*
of the Allen staff. * * Oscar Doob has stand in his way of accepting the agency
been bouncing around Indiana, visitmg post. NTA's plans to inaugm-ate a new
areas associated with the life of Gen. Lew program on living tape were not affected by
Wallace, author of "Ben-Hur." * * * Paramount
executives in Hollywood during the
Barry's resignation, Unger said.
week were Arthur Israel, Louis A. Novins
and Ru.ssell Holman,
* * * Robert Sarnoff, N. Y. Variety Club Shifts
chairman of the board of National Broadcasting
Co,, spoke at the commencement
Award Dinner to Astor
NEW YORK—The Heart Award dinner
exercises of Franklin and Marshall College
of New York Variety Club Tent No. 35 wall
' * *
in Lanca.ster, Pa, A special screening
of "John Paul Jones" was held aboard
be held in the Grand Ballroom of the
Hotel Astor on June 23. The event originally
was planned to be held at the Hotel
the aircraft carrier Wasp 100 miles at sea
Wednesday '10),
Edison, but because of reservations beyond
expectations, it was moved to the larger
Gladys Markert of the Radio City Music faciUties of the Astor.
Hall publicity staff, has returned from her A cocktail party for Broadway stars and
vacation in Key West, Fla., and Frank producers will precede the dinner. Entertainment
will be supplied by top name per-
Rodriguez, head of Buena Vista's home office
still department, left for a vacation formers.
' * *
in Florida and Cuba. George K. Arthur,
head of Go Pictures, left for Europe
after naming Edith Zornow, formerly office
manager for Brandon Films, vicepresident
of his organization.
New York exhibitors will get their first
look-,see at Irwin Allen's "The Big Circus"
this week. Allen brought in a print of the Wednesday '17' at the Odeon, which will
Allied Artists release from the coast and then have been renamed the Forum, and
vMll liold a series of screenings. * Sid at the Trans-Lux 52nd St. Theatre.
' '
Special Night Screening
NEW YORK—Columbia staged a midnight
screening of "Middle of the Night"
for stars and cast members of Broadway
shows Thursday dH at the Odeon Theatre
with Kim Novak and Prcdric March, costars,
playing host. The film will open
BOXOFFICE :: June 15. 1959

ITOA Asks All Exhibitors
To Plan Fall Campaign
NEW YORK—All exhibitors are urged
by the Independent Theatre Owners Ass'n
cember, the industry, particularly exhibition,
has a golden opportunity to make
orderly release a reality and prove that
the even spacing of product has decided
advantages.
"There is no better way of keeping moviegoing
interest at a maximum throughout
the year without lulls induced by the withholding
of product from the market. The
only way to get rid of any 'orphan' period
is to adopt it and give it some care."
Sonnie Hale, 57, Dies;
British Film Star
LONDON—Sonnie Hale, 57, British stage
favorite who was stan-ed in several pictures
released by Gaumont British in the
U. S. in the late 1930s, died of a throat infection
June 9. Hale had been scheduled to
open on the London stage in "The French
Mistress," which he also wrote, this month
at the Adelphia Theatre.
Hale, who was married to Jessie Matthews
at that time, starred with her in
"It's Love Again," "First a Girl" and "Evergreen,"
released here in 1935-36 and he also
starred in "My Song For You" in 1936 and
directed "Head Over Heels," starring Miss
Matthews in 1937.
Kranz Joins Pathe News
In New Sales Capacity
NEW YORK—Philip Kranz has resigned
'Nun's Story' at Hall
NEW YORK—"The Nun's Stoi-y," Fi'ed
as acting director of nontheatrical sales of
National Telefilm Associates to become
director of educational film sales for Pathe
News, according to Barnett Glassman,
president. A new film library has been set
up for school use. It will be exhibited at
the National Audio-Visual Ass'n convention
July 25-28 at the Morrison Hotel, Chicago.
Zinnemann's production for Warner Bros..
starring Audrey Hepburn, will open at the
Radio City Music Hall Thursday (18 1 following
a four-week run for MGM's "Ask
Any Girl." The Dartmouth Glee Club will
make its first theatrical appearance in
"Bonanza," a stage salute to Alaska, as
the accompanying stage show.
,d(md(M ^efi^nt
of New York to take part in businessbuilding
campaigns during the last four
months of the year to prove that quality pHE BULLISH atmosphere surrounding
pictures will do business the entire year.
The statement was in the form of a resolution
the activities of the Associated British
Picture Corp. was never more exemplified
than recently when the distribution subsidiary
adopted June 5. It also praised
Edward L. Hyman, vice-president of American
of ABPC held its three-day sales
Broadcasting-Paramount Theatres, convention in London. Flying over especially
to be present was Steve Broidy and
for liis efforts in behalf of orderly distribution,
and noted that the company will conduct
a year-end campaign for 29 important
Norton
chiefs.
Ritchie,
The former
the
expressed
two Allied
himself
Artists
as
pictures to be released the last four
months.
thrilled with the business that his pictures
like "Al Capone," "House on Haunted Hill,"
"The industry has recently been tasting "Wolf Larsen" were doing cui'rently well
the bitter fruits of disorderly release." and more impressed with the manner in
Harry Brandt, ITOA president, said. "With which Pathe salesmen under Macgregor
the siunmer momentum and better than Scott had looked after his product in the
seven important pictures per month slated past. He was able to be present at the
for the post-Labor Day period through De-
Royal premiere of "Look Back in Anger"
at the Empire, Leicester Square, to which
the guest of honor was Princess Margaret.
He also attended the convention luncheon
held at Elstree Studios, presided over by
C. J. Latta, managing director of ABPC
and a farewell dinner to which presentations
were made to the star AB-Pathe
salesmen of the year by Sir Philip Warter,
chairman of the corporation.
At both these functions Broidy heard
both Latta and Warter speak in confident
terms about the overall future of the corporation.
In spite of the hard year facing
the business both the exhibition and production
side of the company were doing
well—the studios had never been busier:
while the circuit consisting of the corporation's
biggest capital investment had enjoyed
business far better than had been
expected. The laboratories were doing well:
the newsreel and features department of
AB-Pathe were more than holding their
own in the face of strong competition while
ABC Television under managing director
Howard Thomas had proved that the decision
of the board to enter into commercial
television had been a wise one. Such a
report acted like a shot in the arm to the
delegates who pledged loyalty with the sort
of applause and speeches that were rare to
hear these days. To the hard-bitten tradepress
who had been invited along to be
present at the two functions ( a quite extraordinary
move this) there was a realization
that if for no one else, 1959 looked like
being a great year for ABPC.
With the grave shortage of product facing
exhibitors over here on the one hand
and the great potentialities of the German
market for British producers on the other,
it was not surprising that when a German
film trade delegation arrived in London last
week, the Rank Organization took special
steps to insure that the representatives of
the mission were fully conscious of the
advantages of closer cooperation between
the British and German industries. At a
luncheon conducted by John Davis, managing
director of the organization, and attended
by leading members of the British
film industry who were specially interested
in the European market, the Germans were
informed that they could rely on full cooperation
as far as distribution in Great
Britain was concerned.
Davis said: "What Germany needed was
an overseas sales force to build up Interest
in their fihns. It was essential that films
——> By
ANTHONY GRUNER
be pre-sold through publicity to the general
public in the months before release." He
urged that the German delegation recommend
distributors in their country to consider
setting up an organization in the UK
to boost the sale of Germany's pictures.
It was quite easy for foreign films to be
imported into the countiT. and added Davis
pointedly: "The Rank Organization welcomes
the right product for its theatres
from any part of the world. In other words,
to help boost Anglo-German film trade."
The managing director of the Rank Organization
was offering the Germans full cooperation
as far as distribution in Great
Britain was concerned, including special
facilities to keep down costs.
Arthur Watkins. president of the British
Film Producers Ass'n, who was also present
at the luncheon, emphasized that there
was no sales resistance to German films in
Britain. To break into big money, however,
it was essential to dub. Watkins said:
"Move in here and set up a flag for your
industry in London. If German films are
socially acceptable and are dubbed expertly
they will be welcomed at Rank. ABC
and independent theatres." In reply Herr
H. Hom, who represented important German
interests, declared that his colleagues
looked forward to further chances of discussing
mutual problems with the British
industry. They would do everything in
their power to come to an arrangement
agreeable to both industries. It looks as if
the Rank luncheon may be a forerunner
of very important developments affecting
the future of Anglo-German film relations.
News in brief: Hecht-Hill-Lancaster has
abandoned plans to film James Thurber's
"The Catbird Seat" and the film will now
be made by Bryanston, the film production
and distribution company under the chairmanship
of Sir Michael Balcon. It will be
produced by Monja Danischewsky who had
originally written the screenplay for H.H.L.
As the U.S. company has decided against
the moderate budget picture Danischewsky
took over while Hecht has retained an interest
in the picture as part of the transfer
fee . . . Walter Seltzer and George Glass,
the American executive producers of "Shake
Hands With the Devil," have set up a new
British production company in association
with Marlon Brando's Pennebaker. called
Glass-Seltzer, Ltd Grand National, who
has been rather quiet lately, has started
on a new thriller. "The Price of Silence."
which will be produced by Maurice J. Wilson,
head of the company, and directed by
Geoff Tully, with Gordon Jackson and
June Thorburn.
De Rochemont Is Awarded
Norwegian Decoration
NEW YORK—Louis de Rochemont has
been awarded the Royal Norwegian Order
of St. Olav, Knight First Class, in recognition
of his film. "Windjammer, which
"
featured the Norwegian training ship
"Christian Radich," one of the last full
riggers in existence today. The film is considered
a reminder of Norway's role In
global shipping for many centuries.
BOXOFFICE :: June 15, 1959 E-5

I
. . The
BUFFALO
f^ol Bill Shirley, UA field representative,
is chairman of a big party to be
thrown in honor of all Tent 7 members
who have a birthday in June—the same
to be held in the Variety Club Saturday
il3> at 7:30 p.m. Among members of the
club or the Women's League to be honored
are: Jerome Adel. Irving Dreeben,
Myron Gross. George A. Haney, Michael
J. Harmon. Frank Lillich. Elmer P. Lux,
Dewey Michael. Melvin Schwartz. William
M. Shirley. Moire Tanner and these members
of the Women's League: Lydia Behling.
Dorothy Cosgrove. Marian Girst, Dorothy
Gross. Francis Horan. Alda Hunt.
Marge Kaplan, Helen Kops. Sarah Kallet,
Mamie Lewis. Bernice Pickerel. Anna Rosenberg
and June Roberts. Tickets are $2.50
and a stub on the end of each ducat says
"Good for a free cocktail on the house."
There was quite a turnout the other
afternoon in the Delaware avenue headquarters
of the Variety Club when the
United Artists Theatre circuit threw a sort
of bon voyage party for George A. Mason,
who has resigned as manager of the Century
and departed for his new home in
Florida and a welcome to the new manager.
Charles E. Funk, 25, who has been
assistant manager at the Penn Theatre
in Pittsburgh. Over 100 representatives of
exhibition and distribution and radio, television
and press were on hand. Mason has
been a popular member of Buffalo managerial
circles for over 35 years.
Arthur Krolick, district manager for
AB-PT in Buffalo and Rochester, is proud
of his youngest son, Jeffrey, who has been
selected as one of the "Siamese" children
in the cast of "The King and I." the opening
and current production of Melody Fair,
the theatre-in-the-round at Wurlitzer park
on the Niagara Palls boulevard . . . Harry
Rubin, chief of projection of American
Broadcasting-Paramount Theatres, was
here for a few days looking over the projection
systems in the local Paramount,
Center and Seneca theatres.
The Rochester Democrat and Chronicle
ran a quarter-page ad the other day with
the heading: "Selective movie fans check
Q screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equol. It has
been a favorite with theotre goers for
over 15 yeors. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSIMINT CO.
3750 Oatton St • Skoklt, llllnoli
with Jean Walrath 'film-taster.' " The
sides of the ad featured a bunch of clippings
of theatre ads and then there was
this copy: "Thousands of Rochester movie
fans depend upon D&C 'film-taster' Jean
Walrath to check the weekly movie offerings
for them. Even those whose tastes differ
widely from her high standards find
her reviews a handy yardstick for selective
moviegoing. If she didn't like it, she'll tell
you so and explain why with no punches
pulled. Let Jean Walrath 'taste' this week's
crop of films for you. Watch for her reviews."
Msgr. Franklin J. Kelleher, director of
Boys Town, the former Working Boys
Home, has gone to Hollywood to try to get
Bing Crosby to attend the benefit premiere
of "Say One for Me," in the Center
Theatre, Thursday evening (18 1 . The opening
will launch a drive to build a new boys
home here. The picture will open the next
day, Friday HOi. for its regular run in
the Center.
Floyd Fitzsimmons, former MGM field
representative, was here working on "Gigantis"
and "Hercules," two forthcoming
Paramount Theatre attractions. Floyd is
now promotion representative for Warner
Bros, with headquarters in Boston. A television
saturation spot campaign is being
used on both pictures.
Ralph Buring is the new publicity-exploitation
representative working out of the
Buffalo and Pittsburgh Fox exchanges.
Buring currently is working with Manager
Ben Dargush on promotion for "Say One
for Me," opening Friday il9i in the downtown
AB-PT first run. Buring also worked
on "The Diary of Anne Frank" now at the
Century.
G. A. Mason Starting
New Career in Miami
BUFFALO—George A. Mason, prominent
and popular on the main stem theatre
scene more than 35 years, jolted local
managerial circles the other day by announcing
his resignation as general manager
of the Century Theatre, and his imminent
departure for Miami and a new
business career, "strictly nontheatrical."
Mason's explanation: He and Mrs. Mason
fell in love with Florida, their favorite
vacation state, years ago. They have been
planning the move for some time, and
have sold their residence at 53 Charleston
Rd. and ..cquired another in Miami.
United Artists Theatres, operators of the
Century, lia.s appointed Charles E. Funk,
25, of Pittsburgh, as general manager, succeeding
Mason. Funk has been assistant
at the Penn there.
Ma.son began his theatrical career in the
early 1920s as a protege of the late Michael
Shea. Through that showman's golden era.
he managed five Shea theatres, including
the prime Keith Orpheum vaudeville
house, the Hippodrome, now the Center.
He joined United Artists and the Centui-y
about ten years ago. The departing manager
is a gardener and a fisherman. He
was not ready to discuss his future business
plans the other day. "Don't get the
idea I'm retiring." he said. "I'm only retiring
from night work."
ALBANY
The town of Bethelehem board of appeals
reserved decision on the appeal of
David and Donald Halsdorf of Delmar,
who filed an application to convert the
Delmar Theatre of that suburb into a garage.
Strong opposition was voiced by the
Bethelehem Community Ass'n. The Halsdorfs,
owner of a nearby garage, seek a
zoning variance to construct a new building.
The theatre, operated for years by the
late Joseph Jarvis and then by his widow
Mary, is only 398 feet from St. Thomas
Catholic Church. A minimum of 500 feet
is required in the zoning ordinance. The
attorney for the Halsdorfs offered to the
board a letter from Msgr. Raymond F.
Rooney. pastor of St. Thomas, and a petition
from property owners residing in
the area. Msgr. Rooney wrote that
the conversion "would not be detrimental
to the church." The property owners told
the board there had been no objection,
except for a man residing behind the the-
atre.
A report in this column that Walter
Reade jr. had purchased the Sunset Drivein
at Kingston from the Lamont organization
of Albany was based on a misunderstood
reply to a question. The automobiler
was taken over by Reade, who also conducts
the 9-W Drive-In as well as the
Community and Kingston in Kingston, on
lease, with an option to buy at the expiration
of the lease Skyway Drive-
In at Crown Point is dark this season. It
had been operated for some time by
Lawrence Allen, a lumberman there. The
ozoner. not equipped for CinemaScope. re-
Harper Howard
portedly is for sale . . .
of Schenectady is managing the Super 50
between that city and Ballston Spa for
Alan V. Iselin.
Mrs. Marcia McLean, office manager and
booker for UA. celebrated a birthday two
days before the company marked its 40th
anniversary. Salesman Milton Levin had
a natal day on the following Thursday.
United Artists "not only took the cake
but cut it. too" at a 40th anniversary celebration
in the company's Strand Theatre
building exchange Monday, following a
preview of "A Hole in the Head" in the
theatre. Joining Manager Bm-t Topal in a
buffet lunch, with drinks, were some 40
industry men and wives—Mr. and Mrs. Al
LaFlamme, Unadilla: Mr. and Mrs. John
W. Gardner sr.. Glens Falls: Howard Goldstein,
Hudson Falls. Ticonderoga and
Castleton, Vt.; George Thornton, Saugerties,
and his wife and a friend: the Joe
Millers, Menands Drivc-In: the Sarto
Smalldones, Malta Drive-In; John Capano,
Ray Smith and the Leonard L. Rosenthals,
Upstate Theatres: Sid Dwore, Schenectady:
Elias Schlengcr, Fabian division manager;
Irene Econome, Fabian booker, and Ben
Coleman. Guilderland.
Donald, 16-year-oId son of Sid Dwore.
Schenectady exhibitor, played with a sectional
team at Amsterdam in the finals of
a statewide golf tournament for high
schoolers. The youngster had shot a 77 on
Shaker Ridge Country Club, Colonic, to
finish runnerup in the sectionals.
Signed for a staiTing role in Columbia's
"The Flying Fontaines" was Joan Evans.
E-6 June 15, 1959

25
. . . Harry
. . Mickey
. . The
. . Movie
SOUTH JERSEY
Ten striking employes at the Stanley Theatre,
Broadway and Market street, in
Camden, agreed not to picket during commencement
exercises and practice for the
senior class of Woodrow Wilson High
School, which has held its graduation there
in recent years. The commencement was
held at 9 a.m. Thui'sday UD. Isadore Perlin,
theatre manager: John J. McGiness.
business agent for Local 408, lATSE, and
Dr. Anthony R. Catrambone, superintendent
of Camden city schools, worked out
the agreement for the withdrawal of the
pickets. The theatre has been picketed
since May 22 when the workers went out
in a dispute over job assignments. So far,
no negotiations have been conducted toward
settlement of the labor dispute and
none has been scheduled. Despite the
strike, the Stanley management has been
conducting business as usual, with no interruptions
in schedule and no noticeable
decline in patronage.
Harry Herman, 78, former owner of a
circuit in South Philadelphia, suffered a
stroke and died in Atlantic City, where he
had been staying. He is survived by his
wife Mollie: three daughters, Mrs. Helen
Weinberger, Mrs. Betty Silvers and Mrs,
Rose Brooks: his son Jules, a brother and
sister. Services were held at Stillman's
Memorial Chapel in Philadelphia and burial
was in Mount Lebanon cemetery.
Jack H. Greenberg, who operates the
Avalon Theatre in the resort town of the
same name, appointed Prank Reed as manager.
Reed joins the Avalon after having
worked in various capacities with Stanley
Warner and Goldman in the area. The
Avalon reopens for its summer season Friday
(191.
UA Praised on Senate Floor
WASHINGTON—Sen. Thomas H. Kuchel
of California recently delivered a
600 -word tribute on the floor of the Senate
to Adm. William F. Halsey jr. and the
United Artists picture, "The Gallant
Hours," based on his exploits in the Guadalcanal
campaign in 1942.
Stanley Warner Six-Month
Profit Rises 56 Per Cent
NEW YORK—Stanley Warner Corp. net
profit for the six months ended Febniary
28 was $2,253,700. up 56 per cent from the
earnings of $1,439,700 in the same period
last year, according to a report to stockholders
by S. H. Fabian, president. Fabian
forcast a substantial increase in earnings
for the quarter ended May 20 over those
for the corresponding period in 1958.
The profit for the quarter ended Peblaiary
28 was $1,074,000, up 70 per cent
from the net of $632,000 for the same
quarter last year.
Profit for the six-month period per
share was $1.11, compared with 69 cents.
For the quarter it was 53 cents, compared
with 30 cents.
Property dispositions in the six months
incurred a loss of $930,500, but there was
an income tax saving of $500,000 which
has been charged against operating income
for the six months, with the balance
of the loss charged to earned surplus.
After deduction of a profit from the sale
Some 50 patrons at the Strand Theatre, of securities, the net charge to eai-ned surplus
was $109,500.
202 North Hermitage Ave., Trenton, were
watching "Compulsion" on a recent Sunday
night when they suddenly got a strong
compulsion to leave the building. The
reason—smoke
BALTIMORE
began filling the house.
Firemen were called and put out a blaze
that started behind the screen when a phe Hippodrome Theatre, last downtown
220-volt line to the theatre's cooling system
playhouse to abandon the between-
became overloaded. The patrons movies stage show several years ago, will
waited until firemen cleared the building institute a week's revival of that policy
of smoke and then retm-ned for the remainder
Friday a9i with a presentation of the
of the film. An alert projection-
ist was credited with preventing the spread
of the fire by cutting the power to the airconditioning
unit.
Three Stooges. The act will be shown in
conjunction with the film titled "Hey Boy,
Hey Girl." If the trial is successful there
could be additional bookings. The Hippodrome
is owned by Isador M. Rappaport
and operated by the R&F Theatres.
The Stanley Theatre has closed a deal
to present the closed circuit television
showing of the Floyd Patterson-Ingemar
Johansson heavyweight championship fight
Thursday
1 > ... Tom Christopher is the
new assistant manager at the Stanley, replacing
Joseph 'Vecchioni, who resigned to
join the U.S. Marines.
.
The Cameo Theatre, subsequent-run
neighborhood house, has closed after a
brief try at showing revivals of old screen
classics such as "Birth of a Nation" and a
couple of Chaplin movies . . Natt
Hodgdon, general manager for the
W.
R&F
Theatres, is busy getting his cabin-cruiser
ready for the summer season , , . Joseph
Walderman, owner of the Park Theatre,
was in New York on business.
Harold Lee Adds Bowling
VANDERGRIPT, PA. — Harold V. Lee,
merchant and owner of Lee's Woodland
Drive-In near here on Route 66, is constructing
a 16 -lane bowling alley at the
entrance to the airer. Lee's Woodland acres
includes an artificial lake.
PHILADELPHIA
.
Den Zimmerman, former manager of the
Carmen Theatre, is now operating Ben
Fertel's Overbrook Theatre, 63rd and Haverford
Ave., with the new art policy . . .
Sidney Samuelson, former local Allied
head, was a visitor recently on Vino street's
Filmrow World, 18th and Market
St., first-run art house, is exhibiting the
paintings of Jeff Schlanger, Swarthmoi'e
College senior.
The Milgram Buying and Booking Service
is now handling Dan Catlin's Music
Hall, Lansdale . stars Tony Randall,
Thomas Mitchell and Kim Hunter,
spent a week across the river in Mount
Holly, N, J., making a television film.
Ed Wynn, Philadelphia-born star of
stage, screen and television, received the
National Torch of Hope Award from the
Sportsmen's Club of the City of Hope at
a dinner held at Radnor Valley Country
Club. Wynn was honored for his "magnificent
contributions to humanity, not only
as a great entertainer but as a charitable
and splendid citizen." The presentation
was made by Bert Parks, last year's recipient
. Shaughnessy, Columbia
Pictures' comedy star, is playing a week's
engagement at the Celebrity Room.
A suit by 20th Century-Fox Film Exchange
against Sley's Viking Theatre was
settled out of court. The case had been
pending since 1956. The picture involved
was "The Man in the Gray Flannel Suit"
Berman, onetime owner of a
South Philadelphia circuit, died in Atlantic
City. He was 78 . . . William Kanefsky,
manager of the Studio Theatre, is enjoying
a two weeks vacation in Florida.
The Grand Theatre, at the northwest
corner of Seventh street and Snyder avenue,
which has not been in operation recently,
has been leased for use as a John's
Bargain Stores outlet. The former theatre
has been renovated for use as a store . . .
Viking Theatre manager Jay Wren's
daughter Marjay received her nurse's cap
with other graduates at the University of
Pennsylvania Hospital.
State Dark in Ambridge;
Only One Open There
AMBRIDGE, PA.—This week marked
the passing of another local theatre into
memory as the State Theatre finished its
final show. Ambridge, which at one time
had four theatres, is now left with only
one, the Ambridge, a SW circuit unit. The
Penn and Prince closed earlier. Two of the
theatre buildings, the Penn and the State,
are slated to be demolished to make room
for off-street parking. The State, on Merchant
street and seating 750, was a Pennware
Theatre Corp. operation, known In
the trade as an A. N. Notopoulos ciixuit
unit.
JlonnOAM^
__52Sa^^^A BOONTON. N. J.
MAXIMUM LIGHT
Ev^e iM(tn\Y Distribute-'
Pennsylvonio—Blumbcrg Brothers Inc., Philodelphio—Lombard 3-7240
Notional Theatre Supply, Philadelphia—Locust 7-6156
Superior Theatre Equipment Company, Philodelphio
Rittenhouse 6-1420
Projector Carbon Company, Torentum—Acodemy
4-3343
BOXOFHCE June 15, 1959 E-7

. . . Mrs.
, . . The
. . Clarksburg,
. . Proposal
. . Bob
. . The
. Madge
. .
Alex
. . Filmrow
. . Casey
. .
P I
T T S B URGH
•The first commencement lor Wheeling
College was held Sunday il4i at the
Virginia Theatre, Wheeling. W. Va. Although
onlv one theatre remains in opera-
. . .
tion at Ambridge, the school board there
is continuing its amusement tax and counting
on an income of $10,000 from the levy
in' 1959-60 .
H1697 in the legislature
provides that certain holidays be
observed on Monday.
Jake Pulkowski. National Screen's head
shipper, was vacationing in Miami ... I.
T. "Ike" Sweeney, a Pilmrow veteran now
unemployed, reports that his wife has been
hospitalized for ten months Cooper.
.
Columbia flack, was here in the interest of
"It Happened to Jane."
Long dark, the old Smith Theatre.
Barnesboro. is scheduled to relight next
month. Reports on Filmrow indicate that
Joe Averi has negotiated for the leasing
of the theatre. He operates the Town and
Country Theatre. Conemaugh. and the
Ideal Theatre. Johnstown Kent
.
Theatre at Arnold, recently dismantled, will
be reopened as Danko Bakery. By August
$50,000 worth of new baking equipment and
renovations will be installed and 42 employes
put to work.
The school district of the borough of
Economy. Beaver County, has re-enacted
all of its taxes, including the amusement
levy . . . Children attending the Moonlite
Drive-In near Brookville received free hats
Lily Jay Silver, wife of M. A. Silver.
Stanley Warner circuit zone manager
here, won a contest sponsored by the Crusade
for Freedom broadcast ... Joe Bezek,
proprietor-projectionist at the McKee Theatre,
Arlington avenue, also is a student,
and has purchased a partnership interest
in a gas service station and sells boats as
At a double wedding Saturday il3i in
St. Bernard's Church, Catherine Mary
Peters was married to Martin James Brennan
and her sister Judith Ann became the
bride of James E. Ohleger. The latter bridegroom
is a .son of Mr. and Mrs. EUwood F.
Ohleger. the father being the longtime
20th -Fox shipper. The Brennans are
honeymooning in the east and the Ohlegers
are motoring through the west . . . Sally
Bishop Wheat, daughter of Mr. and Mrs.
William R. Wheat III, Sewickley theatre
owners, and Frederick John Stevenson jr..
TEENAGERS WELCOME CLIFF—
Three teenage "Gidgets" were on hand
to greet Cliff Robertson when the star
of Columbia's "Gidget" arrived in
Pittsburgh for a personal appearance.
At right, is Tony Coutsombis, manager
of the John P. Harris Theatre, where
the film opened. Robertson also visited
Philadelphia, New York, and Boston to
promote the CinemaScope attraction.
were married Saturday

HOLLYWQDD
NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager!
Paramounl Releasing
6 New Ones, Z Reissues
LOS ANGELES — Paramount Pictures
has scheduled six new pictures and two reissues
for summer release.
The new films are The Hangman, Don't
Give Up the Ship, Last Ti-ain From Gun
Hill, The Five Pennies, Tarzan's Greatest
Adventure and The Man Who Could Cheat
Death.
The reissues are Elvis Presley films, Loving
You and King Creole.
"Ghost of Dragstrip Hollow" will be released
on July 22. American International
Pictures Sales Chief Leon P. Blender said
it is a "teenage dragrace rock 'n' roll horror
comedy."
Duke Ellington has completed recordings
of his own score for Otto Preminger's
"Anatomy of a Murder," using his own.
band. Columbia will release the film and
the score.
MGM will present its first preview of
"Ben-Hur" in September, to be followed
with an elaborate world premiere at the
Loew's State in New York. The pictui'e
then be aimed for extended roadshow
will
engagements in major cities. The premiere
and distribution plans were mapped
out dm-ing conferences headed by Loew's
President Joseph R. Vogel during a week
here.
Howco of Louisiana's "Louisiana Hussy"
was world premiered last week in Morgan
City, La., and then went into a 135-theatre
saturation booking In the ten-itoiT-
Art Gardner Appointed
On Board of Producers
"hOLLYWOO D—Arthur Gardner has
been named to serve the unexpired term
of Lewis J. Rachmil, who resigned, on the
board of directors of the Screen Producers
Guild. President Walter Mirisch named the
board members of the guild's seven committees:
Samuel G. Engel, publications;
Pandro S. Berman, dues; Milton Sperling,
public relations; Louis F. Edelman, membership;
Jerry Bresler and William Self,
awards; William H, Wright, insurance, and
Frank McCarthy, motion picture relief.
Mirisch himself will chair the permanent
charities committee.
"The Thi-ee Stooges" will be seen as
handy men in a missile plant in Columbia's
"Have Rocket, Will Travel."
BOXOFnCE :: June 15, 1959
HollvWOod MuSBUm Plan
^
Outlined by Sol Lesser
HOLLYWOOD — Producer Sol Lesser,
an
Sol
Lesser
who has accepted the chairmanship of
official county commission
for planning
a motion picture museum,
presented the
urcject at a luncheon
meeting of the Hollywood
Chamber of
Commerce industrial
division last week. It
^^a-'*
^ i"^" the first public
PP ^
move made on the
T, project since it was
i—^^ 1^^ first proposed by Los
Angeles County Supervisor
Ernest K.
Debs.
To be called the Hollywood Museum for
Motion Pictures and Television, the plans
so far center about Debs initial proposition
that the county board of supervisors
create a commission to initiate the project.
As a county project, it would be eligible
for county funds, as well as state funds
made available by Bill 2656, which already
has been passed. The commission
of nine men would operate under a board
of advisors of some 40 or 50 members
from the motion picture and television
industries. Lesser said.
Lesser indicated that past efforts to create
a similar institution have failed, probably
because they required financial support
by the industry itself, while this one
would probably thrive as a publicly backed
ventm-e.
Various spots in Hollywood, including
the Hollywood Bowl, Plummer Park, Paramount
Studio, the Sunset-'Vine NBC building
and several areas on Hollywood boulevard
are under consideration as the site
of the museimi.
Initial plans call for a large auditorium
where shows can be broadcast, a stage
where movie scenes can be shot before
audiences, and a theatre for continuous programs
of old movies, the classics of the industry.
There also would be displays of
the first projector made by Thomas Edison,
cameras, slides, art objects, and a fuU
library of films.
The producer was introduced by Harry
Sugarman. president of the Hollywood Improvement
Commission and the Hollywood
Property Owners Ass'n, as well as an owner
of the West Coast Theatres chain, who
pledged support and cooperation from his
organizations as well as the Hollywood
Chamber of Commerce.
In the audience, silent film star Francis
X. Bushman and his wife indicated equal
enthusiasm for the project, as well as
pledging his support toward its fulfillment.
Women's Club Award
To Goldwyn's Ideals
LOS ANGELES — Samuel Goldwyn jr.
accepted an award from President Chloe
Gifford, head of the General Federation of
Women's Clubs of America, honoring his
father as "a man whose single-minded
dedication to the highest ideals of the motion
picture art has enriched and made
more pleasurable the lives of us all." The
award was made at a special luncheon
during the annual federation convention
here.
The senior Goldwyn was in New York
in connection with the opening of his motion
picture production of "Porgy and
Strike Vote Authorized
HOLLYWOOD—The annual membership
meeting of the Screen Extras Guild, voted
unanimously to reject contract counterproposals
submitted by motion picture and
television producers. The guild negotiators
and the board of directors were instructed
to take a strike authorization vote if fm--
ther negotiations fail to move the producers
from their present position.
Irish Mayor of Chinatown!
HOLLYWOOD—Actor J. Carrol Naish,
a veteran in the motion picture business
and currently television's Charlie Chan,
has been nominated honorary mayor of
San Francisco's famed Chinatown. Though
Naish is an Irishman by birth, the Chinese-
American Benevolent Society extended the
nomination for his fine performance as
the Chinese sleuth in the series.
WB Cavalcade in LA
LOS ANGELES—The winners of Warner
Bros.' recent "Welcome Back. Jack"
sales drive will be announced on the opening
day of the California Upbeat Cavalcade
here June 17-21.
W-1

"
Husband to Produce
MacLaine Starrer
HOLLYWOOD — The Paramount studio
has completed a deal for Shirley MacLaine
to star in a picture to be produced by her
husband Steve Parker and written by
Norman Krasna. The yet untitled production
is to be a joint venture for Paramount
and Sachiko Pioductions. a Japanese company,
and will be filmed in Technicolor
on major Japanese locations, with interiors
to be shot in Hollywood, probably on the
Paramount lot.
JuUe London mil star in "Riverfront
Blues" to be lensed by her own Stalls Productions.
Tlie actress plans to present several
famous musicians in the pictm-e which
Joe Calvelli wrote as a modern drama set
in New Orleans.
Ban-y Atwater has been cast opposite
Mamie Van Doren. Brad Dexter and Richard
Coogan in Imperial Pictures' "Women
Confidential." which is being filmed at
Paramount-Sunset for United Ai-tists release,
with Edward L. Cahn directing for
producer Robert E. Kent.
SUvana Pampanini has been signed by
Jack Eisenbach for the starring role in
"The Left Finger," which is to be produced
at Mexico City's Churubusco Studios.
To be shot in English, with Spanish dialog
versions, and in Cinemascope and color,
the picture is to begin filming under
Belfast Chano's du-ection next week. The
releasing will be through Eisenbach's Independent
Pi-oducers Film Exchange.
William Gould returns to motion piclui-es
after an absence of eight yeare to
play the role of Dr. Evans in "Guns of the
Timberland," Jaguar Production for Warner
Bros. Gould left in 1951 to become a
supervisor in the missiles division of Lockheed
Aircraft Coi-p.
Patricia MaiTnont has been given a leading
role in Sam Spiegel's Columbia production,
"Suddenly. Last Summer."
Producer Charles Schneer has scheduled
his next two Morningside productions for
Columbia, "Gulliver's Travels" and "I Aim
at the Stars," the latter a story of Werner
Von Braun. "Gulliver" will roll July 8 in
Dynamation and color in Spain, to be directed
by Jack Sher from a screenplay by
Arthur Ross and Sher. "Stars" will start
October 5 at the Bavaria studios in Munich
with Curt Jurgens starring as Von Braun.
Jay Dratler wrote the script.
Joseph Productions will start "Canary,"
an original story by Joseph Morhaim and
Daniel Stem, following the filming of two
other properties—"The Ward" and "The
Life and Times of Al Jennings." "Canary
will be filmed on location in Chicago, probably
in October.
Henry Hathaway will direct 20th-Pox's
"The Seven Thieves." a Sidney Boehm
screenplay based on the Max Catto novel,
"Lions at the Kill."
"The Dark at the Top of the Stairs" and
"The Crowded Sky " have been assigned to
W-2
CHILD STARS WIN—Annette Funicello
and Kevin Corcoran, young stars
of Wait Disney's Buena Vista release,
"The Shaggy Dog," display their BOX-
OFFICE Blue Ribbon Awards in recognition
of the picture's selection for this
honor for the month of April. Both of
the youngsters, who have been under
contract to Disney Studios for some
time, received notable critical acclaim
in the picture, which has drawn highly
favorable distribution results wherever
it has been shown,
Mike Garrison, recently given full producer
status at Warner Bros. The producer already
has the Erskine Caldwell novel,
"Claudelle Inglish," on his slate at the
Buibaiik studio.
Irving Ravetch and Harriet Frank jr. are
scripting "Stairs" from the play by William
Inge, while "Sky" has an already finished
screenplay by Charles Schnee. It is based
on Michael Frost's novel. The screenplay
of the Caldwell novel is cui-rently being
written by Mel Dinelli.
WB Is Reissuing Dog Film
As 'Boy and Laughing Dog'
LOS ANGELES—Warner Bros, will reissue
its Batjac production. "Goodbye. My
Lady," under a new title, "The Boy and
the Laughing Dog." Like the current Disney
success, "The Shaggy Dog," the reissue
also is a story of a boy and a dog.
Besides this reason, one of the smaller
roles in the film was played by Sidney
Poitier, whose skyrocketing career gives
him enlarged billing in the redistribution
of the property.
The reissue 'will be tried out in Los Angeles,
and then placed in first run houses
throughout the country if it is well accepted.
Walter Brennan and Phil Harris have
the starring roles, with Brandon DeWilde
playing the boy. William Wellman directed.
UA-Knightsbridge Deal
LOS ANGELES — United Artists
completed
a production and releasing deal
with Knightsbridge Films of Britain. Several
big budget films and a television series
are planned, with Ronald Neame as
director, John Bryan as producer and Norman
Wisdom as a star.
Dick Maibaum Stays
HOLLYWOOD— Richard Maibaum's option
as head of MGM television production
has been picked up by the studio.
Bob Lippert Theatres
To New Electro Setup
LOS ANGELES—Robert L. Uppert, secretary
and a major stockholder in Electrovision
Corp., will sell his personally owned
or controlled chain of 29 theatres to Electro
at a reported price of $2,800,000. The
chain runs from Medford, Ore., to Indio.
Cahf.
Electrovision was foraied by Edwin Zabel.
Ben Smith and Lippert when they acquired
the controlling stock in the bankrupt
Scott Radio Corp. and then changed
its name. The investment pulled the firm
out of bankruptcy and the three now own
the controlling stock, with the remainder
owned by some 6.000 minor stockholders.
Electrovision has also closed a deal for
the purchase of the Southside circuit of
houses operated by Fanchon & Marco. For
the,se 11 theatres, a total price of $2,500,-
000 was reportedly paid.
The move will consolidate Lippert's exhibition
operations. He still has holdings
in some six theatres, most of them in Oregon,
in which he is a minor stockholder
and the principals did not wish to sell.
AA Buys Seattle Office;
23 Now Company Owned
LOS ANGELES—Allied Artists has acquired
the Seattle exchange, making a
total of 23 wholly owned branches in the
U. S. The Seattle franchise was owned by
Allied Artists Productions of California,
headed by Mel Hulling of San Francisco.
This firm also owns the franchise in Los
Angeles and San Francisco. There is one
other franchise-owned exchange, in Cleveland,
operated by Allied Artists Film Distributors.
Nate Schultz is president.
Karl Macdonald Marks
33 Years With Warners
HOLLYWOOD — A third of a century
with Warner Bros, was celebrated by Karl
G. Macdonald. international vice-president,
at a surprise luncheon on the Bm-bank
lot.
Cables and messages reporting record
billing figures for the previous week, which
was dedicated to Macdonald by the Latin
American offices he supervises, were read.
Playhouse Honors Two
HOLLYWOOI>—The Pasadena Playhouse
College of Theatre Arts has awarded special
honors to actors Lee J. Cobb and Victor
Jory. Cobb was named recipient of the
Gilmor Brown award for outstandiiig work
in a specialized theatrical field and Jory
given an honorary master's degree at Playhouse
commencement exercises for 96
graduates on Sunday iTK
Atomic Sub Film to AA
LOS ANGELES—Allied Artists will release
"Atomic Submarine," which Alex
Gordon has slated to roll this week. Spencer
G. Bennet is directing. Henry Schrage
is coproducer.
David Rich will cUrect Columbia's "Have
Rocket, Will Travel" from Raphael Hayes'
screenplay,
BOXOFFICE :: June 15, 1959

—
—
Bud Barry Leaves NTA,
Joins Young & Rubicam
HOLLYWOOD—Charles T. "Bud" Barry
has joined Young & Rubicam as a vicepresident
in tlie television department in
New York. He will be in charge of many
operations formerly the responsibility of
Nat Wolff, recently deceased, and Dave
Levy, who has left the agency to move to
NBC. Barry resigned last January as head
of television at MGM to become president
of the National Telefilm Associates film
network, and leaves that position to take
his new agency post.
Ted Cott has been named his successor
at NTA, moving from a post as director
of NTA's owned and operated stations in
New York and Minneapolis.
Originally, Barry joined MGM to handle
sales of its pre-1948 library of films to
television. He resigned to take the NTA
job at a salary reported to be $100,000 a
year. George T. Shupert succeeded him at
the studio.
National Telefilm Associates has announced
the resignation of Edythe Rein,
senior vice-president, who three months
ago became the wife of the board chairman
and co-founder, Ely Landau.
New Swiss Recorder Unit
Weighs Only 16 Pounds
HOLLYWOOD—Perfectone Co. of Switzerland
has developed a sound recorder
said to be the smallest, lightest and most
No Deal on Castro Film
LOS ANGELES—Before taking off for
Havana for six weeks of writing and research
on their upcoming film of Cuba's
revolutionary leader, Fidel Castro, producer-director
Dick Wilson and wi-iter Melvin
Wald said they would not enter into negotiations
for distribution until they have
a complete picture. They will be the guests
of Castro diu-ing their Havana sojourn.
RKO of Japan to British
LOS ANGELES—Ralph Bromhead, managing
director of British Commonwealth
Film Corp., announced his firm is acquiring
a 50 per cent interest in RKO Radio
Pictures of Japan from Walt Disney Productions,
which bought RKO last April,
Bar to Conflict of Interest
HOLLYWOOD—Under terms of a new
contract sent to members of the Writers
Guild of America for balloting by mail,
agents with an interest in film productions
or packaging may be barred from representing
writers sought for such work.
HI'
lOLLYWOOD was virtually unani-
welcoming
mous and enthusiastic in
the reactivation of The Journal, official
publication of the Screen Producers
Guild, which, under
the able editorship of
Arthur Freed, recently
resumed publication
after a too long
hiatus.
Therein was an ar-
"
''^'t^k^fl^H tide by produce r
William Perlberg of
the firm of Perlberg-
S e a t o n, the slick
product of which is
currently being dis-
WiUiam Perlberg
tributed by Paramount.
Film fabricator
Perlberg had some salient and highly
controversial things to say about pay-TV
which an ever-increasing percentage of
toilers in Cinemania's vineyards—from
producers to grips—are hopefully contemplating
as the Moses destined to lead them
out of the wilderness of curtailed production.
Unfortunately in the space allotted to
this department it is impossible to fully
reproduce Perlberg 's article, nor can it be
capsuled with required effectiveness. The
Perlberg dissertation could be read advantageously
by every showman in America
compact available for professional use in
motion picture and television film production.
The unit weighs only 16 pounds, compared
with the 65 -pound previous smallest
especially those operating subsequent run
recorder. It operates entirely on transistors
and small flashlight batteries with a 12-
situations and drive-ins.
Perhaps a few excerpts therefrom will
hour lifespan supply its power.
suffice to reflect its overall tone, specifically
:
Loren Ryder, president of Ryder Sound
Services, the firm which developed the
"Obviously we are slowly reaching the
point of no return at the boxoffice. Fine
larger unit used to date, holds the exclusive
agency rights for the Perfectone
pictures are being made: in A productions,
recorder in the United States and Canada.
better pictures than we've ever made. But
He indicates it will replace much of the
without sufficient audiences, we might as
heavy equipment now used in both theatrical
film and TV film fields.
well close shop."
And "The prospect of scrapping the bulk
of the theatre distribution system overnight
in favor of home distribution is
frightening at first contemplation. To the
chain theatre operator or individual theatre
owner, it must assume nightmarish
proportions. Likewise, it is heresy to the
nickelodeon traditionalist. But the facts
are on the table."
And "We face two inevitables, both a
matter of relentless progress. One inevitable
is vanquishment of the mass motion
picture theatre audience and the installation
of a home audience; the other inevitable
is Pay-TV itself.
"Yes, I'm certain the public will continue
to come out for a 'River Kwai,' Cinerama,
and 'Around the World in 80 Days,' 'Ten
Commandments,' 'Gigi,' or 'Porgy and Bess.'
They'll support a relatively small number
of hard-ticket houses. For less grandiose
and non-novelty entertainment, they'll
continue to stay at home in increasing
numbers. But the industry cannot exist on
a half-dozen blockbusters a year."
Let it be noted, parenthetically, that
Perlberg had either the timidity or good
taste to refrain from including one of his
own efforts among the above listed "blockbusters."
In conclusion, the producer wrote, "The
advent of talkies was only a threshold for
the industry, but now we are at a crossroads.
There are three routes we can follow.
"We can stay on our present path and
toy with oblivion.
"We can make a few spectaculars each
year, five to 15 million dollar hard-ticket
mammoths.
"Or we can travel the Pay-TV route with
an occasional adventure down the hardticket
highway.
"I'll take the last pathway. Unmarked,
full of pitfalls, but oh, what promise!"
As stated above, a large percentage of
Hollywoodians are also looking to coin-inthe-slot
television as a panacean Messiah.
Whether the Perlbergean diatribe about
how the industry is falling apart at the
seams can be considered fortitudinous or
foolhardy is a matter of personal opinion.
But to the rank and file exhibitor, those
who operate other than "hard-ticket
houses"—and they are in the vast majority—his
recorded viewpoints will not be
a stimulant to dusting off the red carpet
when a Paramount salesman calls to peddle
a Perlberg-Seaton celluloid opus.
Still further and amusing evidence of
how the magi of motion pictures are playing
footsies with television is to be found
in two dispatches from New York printed
simultaneously on page one of a local
tradepaper.
One of the yarns told of how the Theatre
Owners of America, most active of exhibitor
organizations, was viewing with alarm
the paucity of Hollywood product and the
prospect of such shortage becoming more
acute.
The other account reported that Warner
Brothers and 20th Century-Fox are among
the six leading sources from which will
flow next season's video entertainment
spare the mark.
Yes, the brass of Cinemania is rapidly
acquiring the dexterous knack of carrying
water on both hips.
From Sandy Abrahams—excuse it, pliss,
the handouts now read "Sanford"—adjective
agitators at Allied Artists inform that
"Lindsley Parsons will produce 'The Purple
Gang' for AA, basing it on the infamous
Detroit gang which operated in the 20s
and the early 30s."
Could it be that the top grosses currently
being enjoyed by that studio's "Al Capone"
was a factor in arriving at the decision to
make a photoplay about the Motor City
mobsters?
But, regardless of how far the trend may
be carried, it is doubtful that it will ever
get down to Simny Sandy in a gin rummy
game.
"WALT DISNEY'S 'SILVER SKATES'
GLIDES FROM SWEDEN TO
HOLLAND FOR FORTNIGHT."
—Joe Reddy—Walt Disney headline.
Come, come, Joe, you know from experience
that no skate can last that long or
cover that much territory.
BOXOFnCE :: June 15, 1959 W-3

— —
—
—
'
'
'
—
•
^
.
.
Room at Top' Holds
250 in Los Angeles
LOS ANGELES—Local screens last week
were running a large selection of reissues.
Room at the Top" held at a surprising
'50 per cent, followed some distance behind
by "The Young Philadelphians' with
•Al Capone' Top Film
With Denverites
DENVER— "Al Capone" in multiple dayand-date
run led the local grosses. The
picture was higher in its drive-in engagements
than in its conventional theatre
runs.
,
Aloddin
Zl
A Woman Obsessed (20th 2nd
Gigi iMGM), reissue... , ^
Fox) wk 75
Cen're
Denhom—To Catch o Thief (Poro),
Horry (Para), reissues 90
The Trouble With
Denver—The Shaggy Dog (BV), 4th wk 100
Esqure—My Uncle
Horse's Mouth (UA),
Gothic Orientol Victcry
iConfl);
reissues.. "^
and Westwood—
Al Copine (AAl High Terrace (AA) 100
Lakeshore Drive In—Al Copone (AA),
High Terrace (AA) 2UU
Oroheum Angry Hills (MGM),
Gideon of Scotland Yard (Col) 40
Poromount-Shake Hands With the Devil (UA). .
90
Volley Drive-In Al Capone (AA);
High Terrace (AA) 120
"Woman Obsessed/ 'Windjammer'
Are Portland Leaders
PORTLAND— It was the lull before the
traditional Rose Festival here and the opening
of the big 100th anniversary celebration
of Oregon's statehood—the Oregon
Centennial Exposition and Trade Fair. The
boxof fice headliner was "Woman Obsessed"
at the Fox with 135 per cent, tying with
"Windjammer" at the Hollywood.
Broodwoy—The Wild ond the Innocent (U-l);
Top Roots !U-I) • " =
Fox—Woman Obsessed (20th-Fox); Lone Texan
(20th-Fox) 35
Hollywood Windjammer (NT), 5th wk 135
Orpheum— Face of o Fugitive (Col); Verboten
'°°
(Col)
.•..•;;,o,
Poromount How to Moke o Monster (AlP),
Teenage Caveman (AlP) 110
"Some Like It Hot' Continues
Lively Seattle Pace
SEATTLE—"Some Like It Hot" was still
the top attraction among the first runs.
with a strong 120 for its sixth week at the
Paramount.
Blue Mouse- Around the World in 80 Days (UA) 110
Coliseum-The Hangmon iP°'°\--.v-- I'i
Fifth Avenue Woman Obsessed (20th-Fox) 90
Music Box The World, the Flesh and the Devil
Orpheum— Pork Chop Hill (UA), 3rdvvk... 95
PoVomount—Some Like It Hot (UA), 6th wk 120
•Some Like It Hot' 175
Seventh Week in Frisco
145.
SAN FRANCISCO—"Some Like It Hot"
Beverly Conyon— Inspector Moigret (Moyfoir)
^^^ continued to be the top attraction, followed
closelv by "The World, the Flesh and
Ch^se^me Like If Hot' iuA),' Vth' wk.'.'.. ...MO
Downtown Poromount, .Po"^ Wilshire New Fox
ond 8 drive-ins Shake Hands With the Devil the Devil" and "Pork Chop Hill." The second
week of "Ballet of Romeo and Juliet"
(UA)- Edge ot Fury (UA) .... •'°5
Enyption Stote—The World, the Flesh and the
Devil (MGM), 2nd wk _••
built up good attendance.
• v^: V nJn
' '
F,nc Arts—Room ot the Top (Co"fl) 4th wk.. .250 Fox—Womon Obsessed (20th-Fox); Last Stage-
Four Sfor—Compulsion l2pf^P°'

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BOXOFFICE :: June 15. 1959 W-5

. . . Josephine
. . Agnes
. . Not
. . Don
. .
. . . The
. . . The
. . . Val
. . Visiting
. . Bob
. . Tom
. . Frank
. .
SAN FRANCISCO
Jess Levin and Sam Sobel have purchased
the Four Star Theatre from Maiu-y
Schwarz. continuing his policy . . .
United
California Theatres has closed the Uptown
Theatre . . . With the resignation of J. D.
Marpole of National Screen Service Corp.,
Fred Weimar of the Los Angeles branch
has been appointed manager.
Bamet Grunett has taken over the managership
of the Studio Theatre in San Jose
Aguis, secretary in the Lawrence
Borg office, was vacationing in Tahoe
and Reno Cannon, Allied
.
Artists, went to the Monterey peninsula
for a holiday . . . Frieda Fleisliman of National
Screen was on vacation, at home .
Nancy Mock of the same office returned
from a Las Vegas jaunt with tan from
here to there.
Loretta MacMillian has received word
from Honolulu of the birth of a baby
to her sister Shirley Broadsted. formerly
with National Screen . to be outdone
in the office, Diane Gray is displaying pictures
of her 9 -month-old daughter.
Out-of-towners shopping on the Row
were Emil Palermo, Stockton: Bill Blair,
Cloverdale, and Jim Toler, Castro Valley
Splendid Splitters were still holding
the top position in the summer bowling
league of the Variety Club.
The Catholic Entertainment Guild of
northern California will recite the rosary
on the Rosary Hour on KWBR and KSFO
at 6:45 Monday evening, June 29. Charles
J. Maestri, general manager of Lippert
Theatres, is president of the guild. The
membership is made up of men in the motion
picture industry. Officers of the guild
who will participate in the rosary are
James J. Donohue. Consolidated Amusement
Co.: Joseph Flanagan, John O'Leary,
Joseph Cane. Paul Schmuck. 20th-Fox:
William Boland. Hardy Theatres: John
Coyne. MGM: Jack Hurley, Paramount:
Joseph Hanley, Warners and A. R. Feli-
"South Pacific" opens with popular
prices in neighborhood houses June 26 in
the Parkside Theatre. San Francisco, and
the Grand Lake, Oakland: July 1. in Burlingame
and Palo Alto .
Yarbough
has come up from Atlanta to take over e.\-
ploitation and advertising for 20th-Fox. ziani. Cooper Theatres. Msgr. Vincent F.
replacing his father Eddie, transferred to McCarthy, pastor of St. Patrick's Church
the Los Angeles office.
and Variety Club chaplain, will lead.
The City of Hope Guardians and Variety
Club of northern California held their
eighth annual Hollywood movie preview
A> a screen game,
HOLLYWOOD takej fop
honors. As a box-office attrocfion,
it is without equal. It has
been o favorite wilh theatre goers for
over 15 yearv Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSIMINT CO.
3750 Oakton St • Skokl^ Illinois
FILMACK'S
th Year of
SPECIAL
TRAILERS
and
QualUif,
'•n^'ll'l!:!l!7ll'^a
and fashion show Tuesday (9i at the Coronet
Theatre. Commentary was by Paul
Speegle, with women's fashions from Livingstons.
The roadshow engagement at the Coronet
of "Porgy and Bess" will be an exclusive
one in northern California. Mail
orders are being accepted at the theatre
Fox Theatre, in conjunction with
KOBY, is conducting a talent search, a
tie-in with "Go, Johnny, Go!" The winner
will be entered in a national contest
and his record will be cut by the Ace
Record Co.
Motion Picture Purchasing has taken
over the booking and buying for Red's
Drive-In at Brookings, Ore. . . . The Rio
in Monte Rio is reopening . . . The Vista
in Rio Vista is being closed for a month
Winkle, Rio Theatre at Rodeo,
was on the Row.
McCombridge Gets Role
HOLLYWOOD—Mercedes McCambridge.
Academy Award winmng actress, has been
selected by producer Sam Spiegel to play
the role of Mrs. Holly, Elizabeth Taylor's
mother, in "Suddenly, Last Summer."
Joseph Mankiewicz is now helming the
film in London for Columbia release, starring
Miss Taylor and Montgomery CUft.
Bill Gibbs to New York
HOLLYWOOD — Bill Gibbs, director of
the industrial and commercial film division
for MGM, has been transferred to the
firm's New York office where he will be
in closer contact with advertisers and agencies
and other users of the fikns developed
by this division.
Betty Hutton Back to TV
HOLLYWOOD—Betty Hutton, who has
been away from motion picture or television
cameras for some time, will begin
her CBS-TV starring series, Goldie, on
October 1. It has been slated for the Thursday
8-8:30 spot, with General Foods as
sponsor. Stanley Roberts, who is the series'
creator, will direct the property, with Gigi
Pcrreau, Richard Miles and Dennis Joel
.signed as Miss Hutton's three children in
the show.
DENVER
Qharles DeCastro, son of Chad DeCastro.
who operates the Moon Theatre in
Stratton, was seriously injured in an automobile
accident . Selig, president of
Fox Intermountain Theatres, is up and
around again after a brief period of hospitalization
. . . Bob Hill. Columbia manager,
is a patient at St. Anthony's Hospital
. . . A. B. Hilliard, who operated the
Chipeta Theatre in Ouray and the Nuggett
in Telluride, died of a heart attack
while visiting here . . . L. J. Albertini of
Wolfberg Theatres has been hospitalized
twice in four weeks but is now back at his
desk.
The Rainbo Theatre, Cope, operated by
Dick and Eva Dietz has been closed .
Jack Baldock, an import from the state
of Oregon, is the new manager of the local
Centennial Drive-In Robinson,
Columbia office
.
manager, was showing
pictures of his new granddaughter, Cynthia
Lynn. Robinson's son Donald will be
a violinist for the Central City Opera
Ass'n during the summer .
Ricketson
III and Mrs. Dolores Hahnewald O-
dell were married recently. Frank is the
son of Frank H. "Rick" Ricketson, former
president of Fox Intermountain Theatres.
Once again thieves entered the Oriental
Theatre, looted coin boxes in vending machines
and made away with a 500-pound
safe which contained money and valuable
papers. Dave Davis, general manager for
the Atlas Theatres, estimated the loss at
$250 Filmrow were Sam Feinstein.
Kar Vu Drive-In, Brighton: George
.
McCormick, Skyline Theatre, Canon City;
Lionel Semon, Lake Drive-In, Pueblo, and
Howard Campbell, Westland Theatres,
Colorado Springs.
C^ec^iloe "^nxioBle^
West: Milton R. Rackmil. president of
U-I, in for studio conferences. Mack Miller,
back from New York, Washington and San
Francisco. Producer Jules Levey, in from
New York.
East: Stanley Kramer, to Gotham for
meetings with United Artists executives to
plan the release of "On the Beach."
West: Allied Artists Pi-esident Steve
Broidy, back from London where he addressed
a sales convention of Associated
British, Ltd.
East: J. B. Grainger, president of Intercontinent
Releasing, to DaUas and New
Orleans. Max Youngstein. to Gotham. Producer
Hall Bartlett back from Hawaii.
East: Howard Keel, president, and John
L. Dales, executive director of Screen Actors
Guild, to New York to attend annual
meetings of the 4A's. along with Jeffrey
Sayre, H. O'Neil Shanks and Robert Gilbert
of the Screen Extras Guild.
West: MGM sales manager Jack Byrne,
here for a special screening of "North by
Northwest."
BOXOFTICE June 15. 1959

. . Earl
Perry
, was
. .
. . Mr.
. . Mike
PHOENIX
jyTohamed Zain bin Hussain, a motion
picture producer from Malaya, was
in the Valley recently filming a documentary
for the Malayan government. He was
a guest of George Aurelius, vice-president
and general manager of Arizona Paramount.
Columbia is filming "The Mountain
Road" at Horse Mesa dam. According to
Irving Moore, assistant director, the location
was picked because it looked so much
like the Burma Road. William Goetz is
producing, Daniel Mann is the director,
and the picture stars James Stewart and
Lisa Lu. The crew will move from Horse
Mesa to Nogales for two more weeks of
filming.
Local Fox West Coast managers, back
from a meeting in Los Angeles, reported
M. Spencer Leve, vice-president, told them
the public has grown tired of quickly made
films . . . The Fox Theatre installed 70mm
equipment and opened "Sleeping Beauty"
the 12th. The equipment has six sound
tracks and the cost is estimated at $12,-
000.
runs. The Arizona Gunslingers specialize
in quick draws, plus giving the youngsters
good advice on not playing with firearms.
Paul Gifford Anglim resigned as general
manager of the Sombrero Playhouse to join
the Samuel Goldwyn organization as
special representative of the "Porgy and
Bess" unit operating with Columbia. He
will supervise the premiere of the picture
when it opens in Boston in August. George
McPherson, publicity director during the
play season, has been appointed manager
of the motion picture season at the Sombrero.
McPherson formerly was an executive
with the Dipson Theatres in New
York, and supervised the installation of all
new projection equipment for the company.
The Rialto, formerly part of the Paramount
chain, is being demolished and the
site used as a parking lot. This theatre in
downtown Phoenix was once the city's
leading motion picture palace.
PORTLAND
Ctan Smith and Walter Tibbetts have
booked "South Pacific" for the Irvington
and Laurelhurst, two of the Rose city's
top subm-ban houses. Both Smith and Tibbetts.
at a luncheon meeting hosted by
Charles Powers sr., 20th Century-Fox manager,
told the press that their business is
well ahead of the corresponding period in
1958. Tibbetts, who once headed the nationwide
Walkathon shows of 30 years ago,
says he has faith in the motion picture
business and believes interest in television
has begun to level off to a point where
more people are seeking big-screen entertainment.
Tibbetts, about 30 years ago,
built Portland's finest off-Broadway theatre,
the Oriental. He termed it a treasure
house theatre dedicated to the finest art
of India. As for "South Pacific," the picture
will be shown in this area in Cinema-
Scope for the first time and plans are to
advertise the Friday il9) opening in that
manner. The admission will be popular
$1.25 per showing. Only two matinees will
be scheduled weekly.
Raymond Burr, motion picture and television
I
actor Mason > here Tuesday.
Bmr will open the Oregon Centennial
at special dedication ceremonies Wednesday
. Keate, Umted Artists, was
in town working on "Horse Soldiers" .
Arnold Marks, Oregon Journal entertainment
editor, is leaving Monday il5i for a
two-week Canadian vacation with his wife
and 9on.
Role to Frank Maxwell
HOLLYWOOD—The title role of Ballo.
hard-bitten GI in William Goetz' production,
"The Mountain Road," will be played
by Frank Maxwell. Maxwell joins a featured
cast which includes Lisa Lu, Glenn
Corbett and Harry Morgan in the James
Stewart starrer.
The Arizona Gunslingers entertained 1,-
000 Fox Leader members last week. This
is the Saturday morning children's show Paciiic' at Regular Prices
that is almost an institution in Phoenix. LOS ANGELES— "South Pacific" has
The children were so impressed with the been booked into six Los Angeles theatres
Gunslingers that District Manager Dick for its first CinemaScope exhibition, starting
June 26. It's the same length as its
Smith plans on booking them in the theatre
at night with the first western he original 157-minute version. The film will
be shown at popular prices and will play
a minimum of four weeks in each house.
BOXOFHCE :: June 15, 1959
The State. Loyola, El Rey in Studio City;
the United Artists in Pasadena, and the
West Coast in Long Beach are the theatres
selected for this initial popular showing.
Ann DelValle on Lee Film
HOLLYWOOD — Ann DelValle,
former
executive assistant to Cecil B. DeMille in
charge of public relations, has started work
on the Rowland V. Lee film. "The Big
Fisherman." in association with Don
Boutyette and Buena Vista, the releasing
organization.
—
SEATTLE
^aricty honored Bud Brodie at a luncheon
Tuesday i9) at Koston's Broiler on the
eve of his departure to head the National
Screen Service in Hollywood. Brodie, who
is being accompanied to California by his
wife and two sons, wa.s presented with a
desk set. Laurence McGinley presided as
toastmaster. and Frank Christy, acting
chief barker, represented Variety. About
60 attended the farewell party. Brodie's
spot as branch manager of NSS is being
filled by Kenneth Friedman, fonnerly
branch manager of the Salt Lake City NSS
office. He has a wife and two daughters.
Warren Slee of the 20th-Fox exploitation
department was on a business trip to Portland
. and Mrs. Ray Beal returned
from a California wedding trip, Mrs. Beal
is a bookkeeping machine operator at 20th-
Fox . Powers became the father of
a baby boy June 1 . . . Louise Werner,
20th-Pox biller, was married Sunday il4i
to Larry Raaen.
Harold Wirthwein, Allied Artists district
manager, was up from Los Angeles . . . S.
F. Burns and Co., formerly Modern Theatre
Supply, will be moving to larger quarters
at 2319 Second Ave. July 1 . . . Will
Greime was in from Wenatchee for the
graduation of his daughter Patty from
. . . Filmrow
Queen Ann High School
visitors included Pat Metzger. Smelterville;
his brother Ed, up from Pullman, and Lloyd
Honey Sunnyside.
A Motel for Glamor!
HOLLYWOOD — The Players motor
hotel opened on Vine street last week as
part of a campaign to refm'bish Hollywood
with glamor that lives up to its reputation.
The local Chamber of Commerce is sponsoring
the drive and helped select the site.
sa^fnB
D 2 yeofs for $5 1 year for $3 D 3 yeors for $7
n Remittonce Enclosed D Send Invoice
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-I
The meanest man in the world is a phony doctor—
"quack." He is utterly ruthless. He is interested only
in making money, regardless of the human tragedies he
causes.
One of the most vicious of all is the cancer quack. It's
not easy to recognize him. He looks and acts
doctor.
like a
Be wise. See your own doctor regularly. He is the only
one who can give you the genuine assurance that you
have no cancer. He is the only one who can help if you
do have it. Remember that many cancers arc curable
if detected early and treated by a reputable physician.
Give your doctor the chance to give you the chance
of a lifetime.
But be suspicious ... if he offers a "secret" cure ... if
he refuses to consult with medical specialists ... if the
patients he claims he "cured" have only his word that
they had cancer in the first place. If you have any
doubts about him, check with your local county medical
society.
Be cautious. Each year, Americans pay an estimated
$10,000,000 to cancer quacks. And the greatest tragedy
is that many cancer patients who could have been
saved by prompt and skilled treatment have lost their
lives to quacks.
AMERICAN CANCER SOCIETY
Gentlemen: Please send me your pamphlet on quackery,
"I Have a Secret Cure for Cancer."
•1.1
MAIL TO: Your local American Cancer Society office
w-
June 15, 1959

—
—
——
—
— —
—
-^i'lim
i 1 1 ,
s
This party of Kansas Citians recently visited the remodeled
and redecorated Fox Granada Theatre in Emporia, Kas„ as
guests of Fox Midwest Theatres. From left: E. D. Dorrel, Granada
manager; Frank Prince, Nat'l Theatres home office; Fred
Souttar, Darrel Presnell, Harold Hume, Don Ireland, Chet Hylton,
Fred Kluex and Jim Long, aU FMW; Ralph Amacher, UA; Ralph
Adams, FMW; Frank Thomas, AA; John Quinn, Variety; J. R.
'Jane' Earns Neat 190
In Opening at Chicago
CHICAGO—The theatre business was
off with many on the week's Loop movie
fare. Still better than average was "Pork
Chop Hill," in a third week at the State
Lake; "AI Capone," in a fourth week at
Todd's Cinestage, and "Warlock" at the
Oriental for a second week.
(Average Is 100)
Carnegie The Mating Gome (MGM) 165
Chicago The Young Philadelphians (WB), 2nd
wk 190
Cinema— Imitation of Life (U-I) 1 75
Esquire Room at the Top (Cont'l), 6tti wk 155
Garrick The Shaggy Dog (BV), 1 1 t-h wk 160
Loop Gigi (MGM), 1 4|-h wk 160
McVickers The Diary of Anne Fronk
(20th-Fox), 6th wk 165
Monroe Intent to Kill (20th-Fox); I, Mobster
(20th-Fox) 155
Oriental ^Warlock (20th-Fox), 2nd wk 200
Palace South Seas Adventure (Cinerama),
wk 36th 220
Roosevelt It Happened to Jane (Col) 190
State Lake— Pork Chop HIM (UA), 3rd wk 215
Surf The Law Is the Law (Cont'l) 170
Todd's Cinestage AI Copone (AA), 4fh wk 220
Artists
United
Some Like It Hot (UA), 11th wk. 160
Woods—The World, the Flesh and the Devil
(MGM), 3rd wk 165
World
The 70
Piloyhouse Bed (Kingsley) 1
'Philadelphians' Leads
Modest Indianapolis Week
INDIANAPOLIS—The end of the school
year and other seasonal activities have
put a crimp in first run business here.
Grosses were modest all down the line.
"The Young Philadelphians" was the
leader by a slight margin over "The Old
Man and the Sea" and "Pork Chop Hill."
Cinema Escapade (DCA); Panic in the Parlor
(DCA) 90
Circle The Young Philadelphians (WB) 125
Esquire Love Is My Profession (Kingsley) 110
Indiana Bandit of Zhobe (Col); Ride Lonesome
(Col) 90
Keiths—The Old Man and the Sea (WB) HO
Loew's ^Pork Chop Hill (UA); The Mugger (UA). .115
'Shaggy' Dog Held
At Two Theatres
KANSAS CITY — "The Shaggy Dog"
averaged a fine 245 per cent at the Fairway
and Uptown theatres, and was held
for a fifth week at those theatres. The film
slipped some at the Granada, and was replaced
by "AI Capone."
Brookside Sleeping Beauty (BV), 11th wk
Fairway, Uptown and Granada The Shaggy Dog
(BV), 4th wk
Kimo Henry V (UA)
Midland—Pork Chop Hill (MGM)
Paramount The Young Philadelphians (WB),
2nd wk
RKO Missouri Anna Lucasta (UA)
Exhibitor-Senator Rips
Judges' Salary Tactics
JEFFERSON CITY — State Senator
Prank X. Reller, who operates motion picture
theatres in Wentzville and Palmyra,
delivered a scathing attack on appellate
and circuit judges who lobbied here during
the closing hours of the 70th general
assembly to put over a salary increase bill.
The bill raises the salary of supreme, appellate
and cuxuit judges $1,000 a year
across the board, being written into a judicial
redistricting bill.
Reller told the senate that the presiding
judge of the St. Louis comi; of appeals
had spent a week in Jefferson City "wining
and dining members of the legislatui-e."
He directed his remarks principally
at judges who hold office under the nonpartisan
com-t plan, such as those in St.
Louis and Kansas City.
"They put us under pressm-e," Senator
Reller continued. "I have been swamped
with telegrams and telephone calls from
judges asking me to support their salary
bills." He added that he has seen as many
as 12 or 15 judges in the galleries while
the bill was under consideration.
"They violated their oath of office and
the principles of the nonpai-tisan court
plan which was supposed to take the
com-ts out of politics," Senator Reller
charged. "The principal excuse for the salary
raise is the crowded condition of their
dockets and the amount of work they must
do, yet a very large portion of the big city
judges spent several days away from their
judicial duties to lobby for the pay raise,
which now would make the pay of St.
Louis circuit judges $15,000 a year; those
for members of the St. Louis, Kansas City
and Springfield courts of appeal $17,000,
and supreme court judges $18,500.
Neger, 20th-Fo.\; Roger Leaton, AA: Tom Bailey, MGM; Bill Jeffries,
Columbia; Arthur Cole, Paramount; Eric Green, 20th-Fox;
Larry Biechele, Howco; Tom Baldwin, Columbia; Jim Witcber,
MGM; Bob DeJamette, UA; R. R. "Tommy" Thompson, BV;
Russ Borg, WB; Chick Evens, 20th-Fox; Bill Kelly, U-I; Howard
Thomas, WB; Richard Brous, FMW; Ben Marcus, Columbia;
Leon Robertson and Frank Bamford, FMW.
Scotland, Ark., Is Site
For Western Film
CLINTON, ARK.—The filming of outdoor
scenes of a full length western film,
"Aces and Eight" being produced by Meridian
Productions, Kansas City, with Richard
C. Sarafian as the producer, was completed
recently at nearby Scotland.
Sarafian said that Scotland was chosen
after looking at several Arkansas communities
because less work was required to
make it look like a western town of 1880
and also because of the hospitality and
interest shown by the people of Scotland
and nearby communities.
Sixteen Hollywood actors and three Kansas
City actors, together with the producer
and working crew, were lodged here.
The leading actor, Peter Mamakos, portrays
a Mexican father of three sons determined
to get revenge on the sheriff, played
by House Peters jr., for the killing of one
son. The company moved to Kansas City
for final indoor scenes.
The film will be completed by July and
released soon after that.
Wayne Bradshaw Helms
Uptown in Carrollton, Mo.
CARROLLTON, MO.—Wayne Bradshaw,
who had been managing a San Diego, Calif.,
theatre for the Spreckles circuit for several
months, has come here as the new
manager of the Uptown Theatre. He replaces
Galen Stewart, who resigned and
moved his family to Iowa City. Iowa, where
he has a position outside the theatre business.
Bradshaw is a native of Clinton. He
gained his early theatre experience with
Commonwealth Theatres, working for that
circuit in both Clinton and Joplin. He left
the industry to take a position with the
Clearfield Cheese Co., Clinton, but resigned
there to join Spreckles Theatres. He
is single and a member of the American
Legion.
BOXOFHCE :: June 15, 1959 C-1

. . The
for
KANSAS CITY
Directors of the United Theatre Owners
of the Heart of America will meet at
the organization's headquarters. 1802 Wyandotte.
Wednesday m> for theu- final
session until September. The directors skip
regular meetings during the two months
when the discomfort index is on the rampage
UTOHA aheady is pushing
.
publicity for its Show-A-Rama III. which
will be held March 1-3 at Hotel Muehlebach.
Area drive-in exhibitors are especially
pleased with the 1960 convention dates.
since the event will come early enough to
permit them to attend before getting involved
in spring opening problems.
Paul Ricketts, president of Ricketts Theatres,
and Mi-s. Ricketts have been thrilled
this commencement season by the many
honors won by their daughter Judy, valedictorian
of the Ness City high school seniors.
Judy also received the John Philip
Sousa award for excellence in instrumental
music and went to Hutchinson to play in
the Lions Club state band.
Many and varied are the experiences of
drive-in theatre managers, such as this one
related by Paul Ricketts: "On a recent
Satui-day evening a farm boy came to me
at the drive-in. asking permission to leave
for a few minutes. He said they had a sow
about to farrow and he wanted to check
on her. He got back in time for the late,
late show, bringing the report that there
had been 14 blessed events at the Dietz
fai-mstead, a couple of miles east of the
drive-in."
Opal McGhee, assistant secretary of
United Film Service, is celebrating her 35th
year with the company. She also doubles
Carpets-Door Mats
Complete Installation Service— Free Estimates
R. D. MANN CARPET CO.
924-926 WyandoHe, VI. 2-1171, Kansas City, Mo.
1517-21 Olive St., Garfield 1-2626, St. Louis, Mo.
When Ordering Other Supplies
Why Not Order Westinghouse Lamps?
20% Discount on $5 Orders
25% Discount on $15 Orders
SHREVE THEATRE SUPPLY
217 West 18th St. HA 1-7849 Kansas City, Mo.
^H Ifou^ S&UMC& SUux 1S99
STEBBINS Theatre Equipment Co.
1804 WyondoMe Kansos City 8, Mo,
as secretary to Hardy Hendren, president
of the firm . . . Nathan Cohen, executive
editor of Boxoffice, entered Menorah HospiUl
Wednesday < 10 surgery.
1
A delegation of Filmrow friends went to
Milan Wednesday afternoon HOi to attend
funeral services for William Parsons,
former owner and manager of the Aladdin
Theatre. Parsons, who had retu-ed as Aladdin
manager five years ago. had been working
as a Filmrow parking station attendant.
He died Saturday (6) after suffering
a heart attack just outside his room at
the Sherman Hotel. His only relative was
his brother-in-law. Leland Johnson, Van
Nuys, Calif. Parsons was 67.
Norris Cresswell, UTOHA office manager,
kept track of Filmrow visitors while Marje
Sweeney. Boxoffice reporter on the Row
continued her vacation. Norris reported
these exhibitors were among those here
during the week: BiU Silver. Cameron;
Harley Pi-yer. Lamar; Ed Harris, Neosho;
Bill Bradfield, Carthage; Bill Plynn.
Wichita; Mr. and Mrs. Leroy Hitchings,
Osage City; Mrs. William Bancroft, Ottawa;
C. E. "Doc" Cook, Maryville; circuitman
Eai-1 Kerr, who has theatres in Colorado
and Kansas, and his Bethany manager,
F. F. Chenoweth.
Betsy Lyon, daughter of Harold Lyon,
manager of the Paramount Theatre, was
married to William Hamm of Atchison.
Kas., at St. Paul's Episcopal Church. The
newlyweds have moved to Lawrence, Kas.,
where both will attend summer school.
Present at the ceremony were Mr. and
Mrs. Prank Hamm, parents of the bridegroom,
who moved recently from Atchison
to Reedley, Calif.
Jerry Wise, Carl Lowrey
Given New Assignments
BROOKFIELD, MO. — Jerry Wise has
taken over as manager of the DeGraw
Theatre, succeeding Carl Lowrey, who
moved to the Fox Midwest Theatre in
West Frankfort, 111.
Wise, 27, is a native of Springfield, Mo.,
and was graduated from high school there.
He attended Springfield State College after
serving four years in the Navy. For the
last 2'"> years he has managed the Fox
Theatre in Springfield. He and his wife
Jane have a daughter, Marketta, 13
months.
Lowery had been manager of the De-
Graw since March 29, 1957, serving as
manager of the Fox Midwest Theatre in
Christopher. 111., prior to coming here. His
family, consisting of his wife Norma and
sons Robert Earl, 9, and Carl David, 5,
moved to West Frankfort as soon as the
school term here was completed.
Bev Miller Gets Screen
Up in Time to Lose $100
LEAVENWORTH, KAS.— It
took quite a
bit of doing, but Beverly Miller got the
new screen at his di-ive-in theatre here
ready for a May 29 opening. The tower
blew down in a windstorm May 10, and the
best estimates were that it would take five
to six weeks to
erect a new one.
Miller, who spent most of his time in
Leavenworth working with the contractor,
reported some tense moments in the final
stages of the job. The crew was ready to
lift the screen Friday, May 29. It had been
assembled and painted on the ground. A
35-ton crane brought in from Kansas City,
however, could not lift the structure. A
local ten-ton crane was commandeered,
but still the screen couldn't be lifted into
place. At 3 p.m., a call went to Kansas City
for another 30-ton piece of lifting equipment.
The three cranes managed to do the
job, but not until after a hook broke, nearly
dropped the screen, and brought the big
cranes over on their noses.
"We were bolting it and putting on the
guy wires when the customers started coming
in," Miller said. He made 21 trips between
Kansas City and Leavenworth during
the construction job and lost ten
pounds, but he gladly paid off a $100 wager
to the contractor who said he could get
the screen up in time for the May 29 show.
Many Potential Customers
Expected in Connecticut
NEW HAVEN—Dr. George A. Garratt,
director of the state forest and park commission,
says the newly completed Connecticut
Turnpike, which connects with the
four major shoreline parks of a 72-park
system, will bear the brunt of an estimated
foui--and a-half million person "invasion"
this summer.
The parks—Hammonassett, Sherwood Island,
Rocky Neck and Harkness—can expect
a whopping six million visitors a year
by 1968. he said. In 1949. only two and
one-third million people visited the area.
FORT LEONARD WOOD, MO.—Army
Theatre No. 4. which had been clo.sed for
repairs and remodeling, was to reopen
Sunday a4>. Ai-my Theatre No. 2. closed
for repairs May 31, is scheduled for reopening
June 27.
GRond 1-0134 • Night DRexel 1-2791
MISSOURI THEATRE
SUPPLY COMPANY
115 West 18lh
Konsas City 8, Missouri BAItimore 1-30
C-2
New Owners at Lilbourne
LILBOURNE. MO—The Midway Drivein,
300-car capacity, on U. S. 61 between
here and New Madrid, which wa.s operated
in the 1958 season by Raymond Abner of
Clinton. 111., was taken over June 1 by
G&M Theatres, owned by Lindy Mitchem
and ii.s.sociates of Lilbourne. They began
full-week operation June 10.
As a screen ga
HOLLYWOOD fakes top
mors. As a box-office ottroction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSEMiMT CO.
3750 Oakton SL • %\

I
. . Han-y
. . Clare
. . Al
. . Jerry
. .
. . . Blanche,
ST. LOUIS
T)on Murray, one of the stars of "Shake
Hands With the Devil," was here one
day in behalf of the Loew's State opening
June 11. He came directly from Dublin and
cai-ried a special message from the Irish
republic president to the Irish leaders of
this area .
Hoff succeeded William
C. Earle as manager at National Theatre
Supply. Earle has retired.
Wayne Smith, owner of the Egyptian
Drive-In at Herrin, is convalescing at home
from injuries sustained May 22 when a
horse fell on him during a practice jump.
Smith's hip and two ribs were broken.
Smith buys, sells and trains horses
H. P. Vinson, who operates the
.
Murray
(Ky.) Drive-In and the Sundown at Columbia,
Tenn., has leased the Sunset at
Paducah from H. R. Timmons, and will
take over operation in a week or so. Vinson
was in St. Louis booking pictures.
Other out-of-towners along Pilmrow
included Bernie Palmer, Columbia Amusement
Co., Paducah, Ky.; Emmett O'Leary,
East St. Louis; Robert Goode, PinckneyviUe;
Al Spargur, Du Quoin, 111.; Bob
Strauss, Benton, 111.; James Holland. La-
Center, Ky.; Chester K. Heidbreder, Virginia,
111.;
P. L. Lowe, Lebanon, Mo. and
David Meyer, Moto Vu Drive-In, Warrenton,
Mo.
"The Crucible" is at the Apollo Art
Theatre .
"Cookie" Slade, Paramount
stenographer, was vacationing in
Florida for three weeks Bahner,
.
office manager for Paramount returned to
work after spending a week of his vacation
time at home . Sherman, Columbia
exploiteer, was here beating the drums for
"It Happened to Jane." He put across a
good stunt with KTVI-TV, distributing
some 40 lobsters he had planed in for the
occasion.
Maurice Schweitzer of Allied Artists has
lined up some 35 dates for "Al Capone" in
drive-ins and four-waUers the first week
in July.
~The heavyweight championship boxing
match June 25 between Floyd Patterson
and Ingemar Johansson will be shown on
closed television at Loew's State Theatre
MID-WEST THEATRE SUPPLY CO., INC.
1638 Central Parkway Cincinnati 10, Ohio
Cherry 1-7724
Finest RCA Equipment for Drive-Ins
NEW NEW NEW
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LAMPS
Whatever You Need
We Can Supply It.
at $4 general admission and $5 for loges
widow of Dave Komm. theatre
owner, has opened a travel agency. International
Travel Advisers, 504 North
Grand Blvd.
Good news from the downtown first
run theatres. The board of aldermen voted
to declare as "blighted" a 15-block area
between Washington avenue and Poplar
street just west of Jefferson Expansion
Memorial project, which will pave the way
for much new construction, including two
40-story apartment houses for middle class
folk or better, to cost $20,000,000.
The resumption of publication by the
Globe-Democrat, local morning newspaper,
on June 1 means that many local theatres
wUl increase their expenditures for newspaper
advertising. But you sort of got to
have the two papers to keep both reasonable.
Remodeled Child Center
At St. Louis Is Opened
ST. LOXnS—An open house was held
Tuesday ( 9 ) at the newly remodeled Catholic
Woman's League Day Care Center,
1615 North Market St. Archbishop Joseph
E. Ritter of St. Louis blessed the center
at 4:30 p.m. He was accompanied by a
group of city officials, including Mayor
Raymond R. Tucker, and officers and members
of the Variety Club which helped to
raise the $83,000 necessary to make thie
renovation of the center possible.
The building, which had been deemed unsafe,
has been reconstructed with new wii--
ing and plumbing installed and other improvements
to the building and the adjacent
playgrounds completed. The Variety
Club took care of the expansion of the
playground area at an estimated cost of
$20,000.
The Catholic Woman's League is a day
care center affiliated with Catholic Charities
and supported by the United Fund,
and its own membership of some 700 women.
The Variety Club, for several years,
has made the support of child care centers
its principal heart fund activity.
Openings and Closings
LINN, MO.—The Linn Theatre, operated
by Mrs. Mildred Faith, closed for the
summer season Jime 8.
ABINGDON, ILL.—The Abbey Theatre,
600-seater of the Pirtle Amusement Co.
circuit of Jerseyville, was closed June 7.
This is the first time in 20 or more years
that this theatre has been closed because
of a falling off in attendance.
ANNA, ILL.—The Anna, 768-seater, was
closed by Rodgers Theatres of Cairo, for
the summer. The circuit also owns and operates
the Anna Drive-In.
ST. LOUIS—Construction work is being
pushed on the new Thunderbh-d Drive-In
on Hamilton avenue just south of Natural
Bridge avenue. The Jablonow-Komm Theatres
plans a grand opening late in June
or early July. It will have a 50xl00-foot
screen with a 630-foot throw.
VAN BUREN. MO.—The Ritz was closed
by Mr. and Mrs. Carter Smalley June 5,
probably till fall.
'Capone' Patron Holds Up
Springfield, 111., Theatre
SPRINGFIELD, ILL.—After seeing the
first showing of "Al Capone" at the Senate
Theatre, a man came out of the lobby,
pointed a gun at the cashier and demanded
the money. Marjorie Edwards, cashier,
complied.
Just as the man was pocketing the
money. Manager William Keen learned of
the holdup and made a dash for him. The
thief fled north through an alley, with
Keen close behind. Keen was about to catch
him when the bandit turned and fired one
shot. It missed Keen but discouraged further
pursuit.
The loss was estimated at $100.
LIGHT
LIGHT
LIGHT
Capture your "lost light" now with
the greatest development for outdoor
screens in the history of drive-ins. Now
every ramp position gets equal light
reflection directly from every square
inch of screen surface with a
never before possible to obtain.
brilliance
Scientific four-way light control is provided by
an alumiDum sBrfacing with a plastic coating
bonded permanently to the metal which results
in a beautiful, brilliant, white matte finish for
maximum reflectivity. Then, to always have a
perfect finish, the surfacing is maintained by
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year, every year.
DRIVE-IN CONSTRUCTORS
COMPANY
20009 James Couzens, Detroit 35, Michigan
Telephone—BRoadway 3-0690.
FILMACK'S
th Yecrr of
SPECIAL
TRAILERS
BS
EXPERT
FRANK
2nd
& Vi
If
Mli'lHITfflSI

. . Sam
.
.
CHICAGO
l^idcontinent Films, headed by Herschel
Lewis will start production on a featuie
film dealing with juvenile delinquency
at the Fred Niles studios. Professional actors
from New York and Hollywood will
take the lead roles, but the others members
of the cast will be Chicago people. Modern
Film Distributors will handle the distribution.
E. G. Fitzgibbons, former head of publicity
for Paramoimt Pictures, is now engaged
in the real estate business at Aurora.
111. . . . Frank, a sophomore at Northwestern
University, is assisting his father Irwin
Joseph on Filmrow this summer .
Sidney Stockton, branch operations manager
for MGM, and William Brenner, assistant,
headed a conference of MGM
auditors at the Blackstone Hotel . . . Bob
Bachmann of the Hilltop Drive-In, Joliet,
reported business has been good since the
opening May 1.
L. E. Goldhammer, division manager for
Allied Artists, was here for conferences
with Nat Nathanson and Vic Bernstein . . .
Delbert Mann was here two days in behalf
of "Middle of the Night," which he directed
. . . Marianne Cherugel joined the
AA staff as secretary to Nat Nathanson
. . . Carl Peppercorn, general sales manager
for Continental Films, discussed
product with Mike Kassel, head of the
local office. They made the rounds of the
circuits in Detroit . Seplowin came
in from Detroit for conferences with Irwin
Joseph and Dave Friedman.
For the opening of "Anatomy of a Murder"
at the Woods Theatre July 2, producer
Otto Preminger will host a special screening
at 20th-Fox the morning of June 22.
followed by a luncheon for the press at the
Ambassador Hotel. Lee Remick will do some
plugging for the film June 18 and 19 . . .
Mr. and Mrs. Vic Bernstein celebrated their
25th wedding anniversary . . . Oscar Cranquist
of the State in Rockford was on Filmrow
. . . "Al Capone," which reportedly is
grossing $19,000 a week at Todd's Cinestage,
is committed for a ten-week run at
this theatre. It is scheduled to open in 60
outlying houses and drive-ins August 7.
CANDY-POPCORN

. . H.
. .
. .
. .
.
PROJECTOR^REBUILDING
.
^
. .
ATLANTA
Exhibitor's Service Co. headed by Tom
Lucy, has moved to new offices. SOT-
SOS Bona Allen building . . . Mrs. Edna
Timms has been added to the staff to assist
bookers Ester Osley and Allen Rainwater.
The Hollywood set of the famed "Gone
With the Wind" plantation. Tara, has been
moved to Georgia and is scheduled for reassembling
near Jonesboro. An official welcome
for the two large vans containing the
set took place in front of the State Capitol
as Governor Vandiver. other dignitaries
and a Dixieland band took part in the
ceremonies. Ray Moore of WSB-TV was
master of ceremonies and Miss Atlanta,
Maryanne Swann, was official hostess. Julian
M. Foster originated the idea for bringing
the set to Georgia.
Academy Award winner Susan Hayward,
joined state and local dignitaries for the
dedication of Lake Spivey, Atlanta's fabulous
playground, Saturday

. Neal
. . Nancy
. . MGM
. . The
.
12 1 ...
. . Mildred
. . The
MEMPHIS
•The theatre business is always better here
in good old sumniertime, Richard
Lightman. executive vice-president of
Malco Theatres, Inc.. said. So—Malco has
opened two de luxe neighborhoods, the Linden
Circle and Memphian theatres for
fulltime operation. The two have been operating
on Friday, Saturday and Sunday
only during the winter.
E. P. Sapinsley. vice-president, treasurer
and office manager for Malco. and his
family were in Lexington, Va., for the
graduation of E. P. Sapinsley jr. from
Washington & Lee. The family will vacation
It's
MONEY
in
like
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POCKETS!
Want to save by the mistakes of
others who NOW know the simple
answer to dwindling receipts? We're
in a spot to give you quick relief
if you'll admit that YOU'RE no different
about enjoying comfort during
3 hour show than your own patrons.
Agreed? Then, give us an ear for
five minutes and you'll be glad to
know how little it will cost to fix
your worries! How about right now?
V^RITE, V^IRE or PHONE ALPINE 5-8459
Manufacturers
Foom Rubber t.
Spring Cushians,
Dittributon
Upholstery fobrics
orxl general seating
supplies.
THEATRE SEAT SERVICE CO.
A Division of
SEATING CO.
160 Hermitage Avenue
Nathville, Tcnneisee
in Virginia before returning . . . Prank
Jenkin-s will handle publicity for 20th-Fox
in the Memphis and New Orleans areas.
Jimmie Gillespie will work out of Dallas.
Thousands of students at the University
of Arkansas at Fayetteville are away for
the summer. So the U-Ark Theatre, a
favorite with the college students, is taking
a vacation and has closed for the summer.
It's a Malco theatre.
Arthur Groom, manager of Loew's State,
and his family were vacationing in Evansville,
his former home .
Polly at
Marks, Miss., has been renamed the Palace
Starks reopened his Tri-City
Drive-In at Lynnville, Ky., for the summer
. . . Mr. and Mrs. J. R. Revell, Lux, Starkville:
A. N. Rossi, Roxy, Clarksdale and
L. P. Foley, Palace, Tunica, were in town
from Mississippi.
CHARLOTTE
Q, C. Butler reopened the Aynor Theatre,
Aynor, S. C. Monday ill Jack
. . .
Thompson, Crest Theatre, Wrightsville
Beach, was at the Charlotte Booking Service
regarding the opening for the summer
on Sunday (7i of his theatre . . . Other
Charlotte Booking Service visitors were Mr.
and Mrs. R. D. Drum, Drums Drive-In,
Hudson.
Congratulations to Mary Jo Graham,
daughter of Clara Mae Graham, MGM,
who graduated from Queens College, Charlotte,
and to Linda Stevens, daughter of
Kathleen Stevens, MGM, who graduated
from North Mecklenburg High School.
Linda will enter the Woman's College of
the University of North Carolina, Greensboro,
in the fall.
Exhibitors visiting Filmrow included:
Sam Bogo. Batesburg, S. C: M. N. Holder,
Pilot Mountain; John Dineen, Leaksville;
William Morgan, Davidson; Kenneth Benfield,
Valdese; Percy Osteen, Anderson,
S. C; Alonzo Panish, Benson; J. W. Wactor.
Holly Hill, S. C, and Rudy Howell,
Smithfield manager R. L. Huffman
was in Washington, D. C, attending
.
a sales meeting.
Under a proposal introduced in the
House by Rep. Boyce Whitmire of Henderson.
North Carolina theatre operators
would get a reduction in the size of their
state tax bill. Whitmire said the bill would
mean a reduction of about $90,000 a year
in taxes paid by all drive-in and indoor theatres.
He said he did not have an estimate
on how much of a reduction the proposed
new tax schedule would mean to individual
theatres.
On vacation from MGM were Lois Kiser,
Anita Martin, Hugh McDonald, W. F. Dellinger,
Stella Todd and Carrie Mae HenfUrson
Wilson, MGM, spent a
.
V cekend at her home in Mocksville . . .
N.
.h Kcllerman. Jacksonville Drive-In. died
of a heart attack May 26.
NEW ORLEANS
Isabel Alexander, personable manager of
Pittman's subrun Dalton in Baton
Rouge, was jubilant over the record attendance
for "Rio Bravo." Mabel's winning
friendliness has won an increasing number
of family moviegoers since her debut as a
theatre manager at the Rex Theatre. Her
frankness and friend-making ability drew
the attention of Earl Perry, general manager
of Pittman Theatres, when she was a
doorman at the Rex, and he promoted her
to manager. When the Rex was closed and
the property sold, he moved her to the
Dalton.
Charles Achee jr. of NTS and wife are
expecting a baby ... The theatremen
associated in Exhibitors Cooperative Service
held their semiannual meeting at
C. C. Bach, manager at National Theatre
Antoine's Wednesday HOi New
.
Supply and his family vacationed at Daytona
Beach, Fla., with his daughter and
Orleans WOMPI will hold its annual installation
dinner at the St. Charles Hotel
son-in-law, the Stan Mileskis, of New Jersey
.. . Variety Tent 20 held a cock-
June 20. In charge are Loraine Cass. Gene
Barnette, Mari Berglund, Ruth Toubman
tail party and buffet dinner at the club
Segal and Connie Aufdemorte, all past
headquarters in Hotel Gayoso Friday < 12 1
presidents.
Mamie Dureau of Masterpiece reports
daughter Cathy was at home after a tonsillectomy
Lindsay, AA booker,
.
was back at work, after a two-week sick
leave . . . Hector Naquin of the Laine at
Breaux Bridge was in to visit his brother
0t a hospital and confer with booker-buyer
Russell Callen.
Gulf States Theatres (formerly Pike
Booking & Supply definitely will reopen
the Holiday Drive-In at Gonzales, Fla., Fri-
1
day Carvin Strother. staffer at
the Transway Cleveland avenue depot, and
his family vacationed in Eunice, their old
hometown . . . Eddie Stevens, U-I salesman,
and family went on a motor trip in Florida;
Edna Brown, Gulf States Theatres, and two
children went to Miami; Thelma Prance,
A A, w-ent to Minneapolis, Minn., to visit
her sister; Lois Schneckenberger, NSS,
vacationed with relatives in Georgia Travis
;
Carr, Paramount booker, and family to
Memphis, where they lived before his recent
transfer here; Harold McGovern, U-I,
joined his family at their Chef Menteur
camp; Sidney Kospelich, manager for
United Theatres, to Clabon; Dorothy Rybiski,
U-I, to Miami; Shirley Folse. UA. at
home, and Cecile Randolph, Columbia
shorts booker, also at home.
FILMACK'S
th Year of
SPECIAL
TRAILERS
Mid Quatitif
l^4|Mii)liiiiijiii3rfr^''""-'^"''*
^^**'*^!oOKIMC SERVICE^
June 15, 1959

Mississippi lumi Mm
kmmnn
18" mm wiTioi
jiie nan
Itieia Visti Diitel
Siliii,
Hiss.
%/e Ga^JUalUf. Onoite. all exhibitors and folks in Theatre
Business to attend our Annual Convention which will
again
be held in the Buena Vista Hotel on Mississippi's enchanted
recreational Gulf Coast. This will be one of the most
outstanding conventions of both pleasure and business.
PRESIDENT
DREW, MISSISSIPPI
SECRETARY-TREASURER
LEGION THEATRE, GULFPORT, MISS.
BOXOFFICE :: June 15. SE-3

. . . The
. . M.
. . Johnny
.
.
. Rex
, an
. .
all
JACKSONVILLE
pari Kristofferson, Warner booker, and
Mrs. Kristofferson have named their
first child Karol Ann ... At a general
membership meeting in the Hotel Seminole
Col. John Crovo was named president
of the active Motion Pictm-e Council
for the third straight year Hei-man
. . .
AUen. Paramoimt office manager, and his
family were vacationing at their summer
cottage on Lake Broward Tomlinson.
Warner manager, retui-ned from
.
a tour of central Florida and then took a
plane to California to join a gathering of
company officials in HoUywood .
WOMPI members are proving themselves
aood promoters in collecting many valuable
door prizes to be given away at the
national WOMPI convention here in September
at the Hotel Robert Meyer.
Concurrent with the closing of schools
for the summer months, many local exhibitors
stepped up their advertising and
exploitation programs to attract more children
and teenagers . . . Bill Beck, managing
director of the Five Points, opened
Walt Meier, opened with a program billed
as "the years super terror show," consisting
of "Gigantis, the Fire Monster" and
•Teena.gers Piom Outer Space." Shel-
. . .
don Mandell. however, was only admitting
adults to showings of the new Brigitte Bardot
film, "Love Is My Pix)fession," at the
first-run St. Johns.
Claude Browning, Warner booker,
left on a vacation trip to Fort Pierce .
Visiting local friends was S. E. Brittain.
owner of the Auto Park Drive-In. Tampa
Grimm, Warner assistant cashier,
went to Topeka, Kans., to attend her
grandmother's funeral . . . Fi-ee door prizes
were distributed to all women who attended
a special "ladies morning matinee"
to see Susan Hayward in her new stan-ing
vehicle,
"Woman Obsessed."
French Harvey, head of the Florida State
Theatres concessions department, has a
mascot who attracts birdwatchers to the
busy FST warehouse. He is "Buttercorn," a
South American mynah bu-d who talks,
sings and whistles with ease.
with sure-fire "Sleeping Beauty" for a
months run . L. Meiselman's Town
and Country Theatre and Fred Kent's
Southside and Main street di-ive-ins were
MIAMI
all playing "Ai-ound the World in 80 Days."
downtown Imperial managed by
Q,eorge Vickery, who is with the publicity
department of Wometco's WTVJ, has
been named editor-in-chief of the Wometco
Enterpriser, a new publication to be
sent to Wometco personnel and friends
each month, containing items of interest
about themselves and their cohorts. First
publication will probably be this month.
./O
ATLANTA • CHARLOTTE
JACKSONVILLE • KANSAS CITY
MEMPHIS • NEW ORLEANS
ST.
LOUIS
FOR QUALITY,'***®*®®*^®*^^**'
SERVICE ANDSATISFACTION
Scnrf Your Orders to
THE QUEEN FEATURE SERVICE,
INC.
••They're. Dnve-ln. Concession, Eqiiipmcnt
Ofxl Supplies"
19121/1 Morrli Avenue Phone: ALp 1-8665
BIrmlnghom, Alobomo
Fleischman, district manager of
Theatres, is on a six-week motor
his family . . . Buiton Clark,
of Wometco's Boulevard Di-ivea
three-week vacation . . . Ben
upholsterer with Wometco.
Ki'eitman, announce the bii-th
Michael. May 31 at North Shore
"Movie theatres are facing the hot summer
months with 29 per cent fewer films
than last year. That's the word from Hollywood,"
says Herb Rau of the Miami News.
"But probably there wUl be revivals of
some of the old classics. And it might not
be a bad idea to run a summer festivaltype
thing of all the Academy Award winning
pix from the time of the first Oscar.
Certainly the O.scar-coppers, even on a
second or third time around should be
more interesting than such a tidbit as
'Teenagers from Outer Space,' for example.
After all, there's nothing wrong with
family-type fUms."
Bill Senior, onetime jitterbug champ of
Florida, and featured in the movie, "The
Pace That Kills," now is selling automobiles
for Don Allen's Chevrolet . . . Morris
Lapidus. prominent architect just back
from Europe, is busy with ideas for the
tremendous project being planned by J.
Myer Schine for the territory surroiuiding
his Ambassador Hotel In Los Angeles.
Schine wants a veritable "city" around
the hotel. Shops, theatres, television stations
and a convention hall w'ill be among
the structures. Lapidus resides on Venetian
Island. Miami Beach.
Joe H. Adams, civic leader here, died
June 2 at his home. 7401 Southwest 53rd
St. A World War I veteran. Adams came
here in 1921 to manage the old Fairfax
Theatre, wliere Florida State's Paramount
Theatre now stands .... Jim Levine, who
used to manage theatres for Florida State
in Jacksonville, is doing the same thing
for Wometco Theatres here. His present
assignment is the Town Theatre.
Walter Koessler, general manager of
channel 10. has bought almost 200 feature
films for immediate release locally. Nearly
half of the films are first-run post-1948.
Included are three David O. Selznick
films: "Made for Each Other," "Little Lord
Fauntleroy" and "Topaze."
Florida State's downtown Florida Theatre
has booked return engagements of
"Loving You" and "King Creole." The
Sheridan Theatre on Ai'thur Godfrey road,
Miami Beach, has booked the return of
"Separate Tables," after a retui-n of
Auntie Mame." To promote poiKJorn sales
at the concession counter at the Sheridan,
the doorman has been distributing coupons
entitling the holder to a five cent reduction
on the purchase of "Buttercorn."
If the "Buttercup" has a star on the bottom,
the patron receives two passes.
Girl Afraid of Dccrk Says
Scare Preview Cured Her
MEMPHIS—Taloa Hamlin. 18. has been
afraid of the dark all her life, she said.
She sleeps with a small light on in her
room. But when she saw a classified advertisement
in the newspapers for one
young lady to sit in the dark Strand at
i i
midnight alone to see a special screening
of "Horrors of the Black Museum"
she volunteered. Maybe, she thought,
"that would cure me of being afraid of the
dark."
She did it. And now she says: I will
never be afraid of the dark again. That was
the most horrible thing I ever saw— it was
wonderfully terrible., I'm cured."
She won a six-month pass to the Strand
for her courage. Memphis newspapers published
her picture and a news story about
her experience.
}WM% mST Supply House
NEW ADDRESS . . .
206 MEMORIAL HIGHWAY
TAMPA, FLORIDA
NEW PHONE ... 8-5189
NEW CONVENIENT PARKINC
for Our Customers
Visit us at our niw building
UNITED THEATRE SUPPLY CORP.
SE-4
June 15. 1959

. . Leonardo
. . Clasa-Mohme's
. . The
:
SAN ANTONIO
TJfrs. Dora Elia Villarreal of the Azteca
staff was honeymooning in Mexico
City . . . Olivia Ayala returned from Indianapolis
where she spent her vacation
. . . Roberto Gallegos, head booker, spent
a part of his vacation at the Southwest
Methodist conference held in Albuquerque
Limon of the shipping- department
tripped down to Monterrey, Mexico
to spend his vacation.
At Clasa-Mohme to book and buy were
Mateo Padron and his partner, Fernando
Godiness, both of the Azteca Teatro,
Mathis, and E. P. Ray, the 84 Drive-In,
Amherst.
Correction: It was during the extended
mn of "The Shaggy Dog" at the Aztec and
not the Josephine that the management
admitted grammer school pupils and teachers
in groups of 15 or more for half price
new 2-D release,
"Tierra de Hombres" was shown at the
Alameda the first week in June . . . "Auntie
Mame" was in its 11th week at the Laurel.
. .
Ignacio Torres, manager of the Alameda,
devised several fancy lobby displays and
theatre fronts for "Sube y Baja" starring
the king of Mexico's comedians, Cantinflas
Edward G. Edwards, assistant
. manager and head booker for Clasa-
Mohme, was on vacation in Oklahoma, his
home state Visiting the local film
. . .
offices were Andy Majek, Winter-garden
Drive-In, CaiTizo Springs; Arnold
Schwartz, the Aztec, Eagle Pass; BUI Walters,
Eagle Drive-In, Eagle Pass; E. C.
Gomez. Mexico and Rio, Raymondville, and
Jorge Sareli, Mexican film star, Mexico
City .
Empire has cui-tailed its stage
shows to three days a week.
The city recreation division is again
sponsoring open-air movies at 15 of their
playgrounds during the siimmer. "Genevieve"
was the first film shown at South
San Antonio, John Tobin Playgi-ound, and
Dellview. It will be followed by showings
of "Kelly and Me."
Al-Ra Theatres Acquires
Corpus Christi Drive-In
CORPUS CHRISTI—The 62nd and Lexington
Drive-In has been pui-chased by
Charles Albert and Bill Rau. both of San
Antonio, operating as Al-Ra Theatres,
which operates the Circle 81 Drive-In in
San Antonio.
Sam Kellogg, manager of the local drivein
before it was sold by Herman Gould,
will
continue as manager for Al-Ra Theatres.
"We will give Corpus Christi the best
films Hollywood produces," Albert said,
"without depending on sex movies to draw
crowds. I have never run a sex picture in
11 years in this business."
The 62nd and Lexington program will
be planned to please the family trade, Albert
said. As a standing policy this summer,
admission wUl be $1 per car. To make the
show more attractive to families it wiU be
kept clean and rowdiness will be kept out.
Kellogg, 35, has been employed in theatres
since he was 13. He has worked as
everything from usher to projectionist,
maintenance technician, and manager.
BOXOFHCE :: June 15, 1959
Oklahoma UTO May
Expand Name Scope
New Cooper Opening
To Be Triple Affair
OKLAHOMA CITY—According to Norman
Pi-ager, general manager here for
Cooper Theatres, "Windjammer." photographed
in new Cinemiracle and projected
on a wall-to-wall screen, will be premiered
in the new Cooper Theatre at three glittering
openings, June 17-19:
Wednesday—Members of the press will
preview the modern sea epic in the completely
rebuilt theatre, formerly the Harber.
Thursday — A gala red carpet benefit
performance will be sponsored at 8:15 p.m.
by the New Oklahoma Science and Arts
Foundation, Inc., with tickets selling at
$10 each. The formal affair will be attended
by Gov. J. Howard Edmondson and
wife and other dignitaries. More than 500
invitations will be maUed, but seats will
be available to the public at the Cooper
office, 1300 North Broadway, Proceeds will
be used for the organization's major projects,
such as the new planetarium at the
Art Center.
Pi-iday—The grand opening. Tickets for
this and subsequent performances can be
purchased at the Cooper downtown ticket
office at 207 West Main. All seats are reserved.
Matinee prices are $1.55, evenings
and Sunday matinees, $2.25.
The screening for the press will be the
debut of the newly remodeled theatre.
W. C. Gustafson Manager
Of Alice, Tex., Rialto
"
ALICE, TEX.—W. C. "Gus Gustafson of
San Antonio became manager of the Ri-
OKLAHOMA CITY—The United Theatre
Owners of Oklahoma will continue with
undiminished activity.
With Paul Stonum president, the board
at its last meeting voted to go ahead with
plans for a convention, and to select a
new executive director to succeed Bed
Slocum, who has resigned, effective June
30.
The name of the organization may be
changed to include the Texas Panhandle
area that is serviced by the Oklahoma City
exchanges. The proposal was turned over
to the legislative committee.
Slocum was formally commended by his
untiring efforts and accomplishments during
the years he has been executive director.
Slocum brought up the generally poor
coverage given by newspapers in Oklahoma
to motion pictui-es. Johrmy Jones of Shawnee
suggested that UTO look into ways and
means of increasing theatre advertising
with radio and video and cutting down
space in newspapers.
President Slocum announced the following
committee appointments
Executive—The president and aU committee
chainnen.
Membership — Jep Holman, chairman;
Allen B. Dean, Woody Sylvester and Weldon
Brown.
Convention — Johnny Jones, chairman;
Charles Pioctor, G. R. Crumpler and H. D.
Cox.
Office and Personnel — C. F. Motley,
chairman; Paul Townsend, Bill Slepka
and Bernard J. McKenna jr.
Legislative — M. Alex Blue, chairman;
Vance Terry, cochairman; R. O. Thompson,
Charles Fletcher, H. S. McMurry and
Seibert Worley.
Loot Vending Machine
ENNIS, TEX.—Burglars looted the cigaret
alto Theatre June 1, marking his enti-y
into the theatre business. Gustafson, 34,
has been manager of a finance company machine at the closed Village Drivealto
In, which is being rebuilt after a fire.
in San Antonio for the last nine years.
The new manager is married and the
father of three childi-en. Sherry, 11, Wayne,
9, and Mary, 4. Before entering the
HERrS YOUR CHANCE
Ail- Force in World War II, he served with
the FBI in Washington, D. C. In San
Antonio. Gustafson was an active worker
in the midget phase of a church Softball
BIG MONEY
program.
He succeeds Scotty Danie at the Rialto.
Danie resigned to enter private business
in San Antonio.
Cleveland Projectionists
Stress Booth Upkeep
CLEVELAND—Local 160, lATSE, has always
emphasized the importance of maintaining
booth equipment at top perfoi-mance
so as to assure the best possible picture
on the screen, but today, when exhibitors
need extra persuasion to lure people
away from their TV screen, members
of the local are really going overboard
to take advantage of the new technical
projection advances.
As a screen game,
HOLLYWOOD tokes top
honors. As a box-office o»-
traction, it is without eqooL It has
favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to gWe seating or ear capacity.
HOILTWOOD AHUSIMINT CO.
3750 oJS^" e SkoH* MM
SW-1

Fine Day, Fine Crowd and Fine Time!
58 Vie in Oklalioma Variety Tourney
By SAM BRUNK
OKLAHOMA CITY—Everyone. Variety
Club members and other participants,
agreed that the annual golf tournament
and dinner dance held Tuesday i2i was
about the biggest and best in several years.
The festivities started with a Calcutta
held in the clubrooms in the Biltmore
Hotel Monday evening. There was a very
good crowd and the bidding was very brisk.
However, some players failed to show up on
the golf links, and their money had to be
refunded.
Play started early on the morning of
the 2nd on the Meridian golf course at
Meridian and NW 23rd streets. By the time
the sun was bearing down the little pellets
were flying through the air. on the ground
and mostly in the rough! Some of the
players had great difficulty in getting back
on the fail-way.
Three tied for first place, after figuring
their handicap, with a low score of
68. These were Glen Fowler, Oklahoma
OKLAHOMA CITY
Come on in . . . the

DALLAS
Dianche Boyle retired this month from
Frontier Theatres after 20 years service
with the firm. For years she was feature
booker for Southern Enterprises, which
eventually became Paramount-Publix, In
New York City she supervised the feature
booking for that company's theatres in 11
southern states. She met her husband in
New York and they were married there.
From 1930 to 1939 she took time out to
raise a family and has two fine sons,
Thomas Lee and Robert. She is forsaking
film business for awhile to become a
grandmother, now being in Longview
awaiting the stork at her son Bobbie's
home.
Blanche joined Frontier Theatres ithen
known as Theatre Enterprises) in 1939 as
secretary to Henry Lockhart, then film
buyer. She soon became shorts booker and
held that job until her retirement this
month. Flowers, antiques and her family
are her hobbies. She is a most gracious
hostess and she and her husband Bob entertain
frequently at their unique cabin
on Lake Texoma. Blanche is the sister of
Lew Bray, owner and operator of the 'Wes-
Mer Drive-In, Mercedes. She will continue
to buy and book short subjects for her
brother until she completes her stint of
being the faithful rocking-chair grandmother.
Then she plans to come back into
the industry for fulltime employment.
Blanche is a charter member of the
WOMPI. She has served as service chairman
this year and hopes to bring home
the service award from the international
convention in Jacksonville, Pla.. September
11-13.
Visitors on the Row were: Annie Coleman,
Metro, Abilene; 'W. S. Chisolm, Chisolm
Trail Drive-In, Alvarado; R. T. Hall,
Horseshoe Drive-In, Ballinger: C. E. Campbell,
Majestic, Bowie: Walter Billeau,
Bridge, Bridge City: Mrs. C. W. Matson.
Matson Theatres. Rockdale: Joe Enoch,
Cliftex. Clifton: Jack Arthur, Majestic,
Comanche: Roy Moore, State, DeKalb:
Phil Tidball, Isis, Fort -Worth: 'W. D. Hightower,
Grand, Fort "Worth: Mrs. Forth
Keith, Palace, Granbm-y: Roy Nelson,
Plaza, Kaufman: Cortez Hamm, Hunt
Drive-In, Greenville: C. C. Caldwell, Rex,
O'Donnell, and C. H. Jones, Palace, "Weatherford.
Bradley, Putnam, Setting
For Big Wrestling Show
HARTFORD — Activity in the nontheatrical
field at the region's motion picture
theatres continues sporadically, the latest
development being wrestling shows.
Interstate of New England's Bradley in
Putnam ran an "all-star wrestling show"
on a recent Saturday evening, charging top
admission of $2.50, relatively high for a
small town situation. The "live" entertainment,
incidentally, was not supplemented
by motion pictui-es.
On occasion, the 4,200-seat State Theatre,
Hartford, has been rented out for
wrestling and boxing shows at $3 and $4
top. but it is understood that a steady
schedule has never been contracted by the
Harris Bros., owners and operators of the
theatre, largest in Connecticut.
BOXOFFICE June 15, 1959
Boys Ranch Property of Variety
Of Texas Goes on Auction Block
DALLAS—The chant of the auctioneer
and the pounding of his gavel will mark
the end of the famous Variety Club Boys
Ranch at Bedford Tuesday il6> at 2:30
p.m., when auctioneer Irv Rosen will sell
this fabulous 229-acre property to the highest
bidder. Sale will be held in the Variety
clubrooms on the ninth floor of the Hotel
Adolphus.
Home to hundreds of boys over the past
20 years. Boys Ranch has been closed
nearly a year: its dormitories vacant: its
swimming pool unruffled by happy splashing:
its gymnasium, once resounding with
boyish enthusiasm and youthful energy,
now silent and deserted.
Due to the increase of city and county
facilities for handling juvenile problems
the necessity of Boys Ranch has lessened
to a degree to warrant its discontinuance.
Proceeds from the auction sale will go into
the Variety Foundation of Texas, which has
as its new charity project the Variety heart
wing of the Children's Medical Center.
VOLUNTEERS AS AUCTIONEER
Rosen, a member of the Variety Club,
volunteered his services and the facilities
of his nationwide auctioneering firm, Ralph
Rosen Associates, to liquidate the property.
Boys Ranch is located three miles from
Hurst, near highway 183, 21 miles from
downtown Dallas and 16 miles from downtown
Fort -Worth. The property covers 229
acres on which are located two dormitories
with a residence capacity of 48 boys each,
a large gymnasium, cafeteria and dinmg
hall, swimming pool, fishing lake, football
field, baseball diamond, six residences
complete poultry farm with a capacity of
producing 21,500 broilers every eight weeks
laundry, water and utilities systems, and
complete equipment for furnishing and
operating these facilities.
A Variety Club spokesman estimated
that more than $600,000 has been invested
in the property for buildings and improvements.
The purpose of the ranch was to
help underprivileged boys, and at one time
85 boys were in residence. During the last
two years of its operation, the ranch was
under the direction of Brother Hilarion
and other Catholic brothers of the Order
of the Holy Cross. The Texas State Welfare
Department accorded Boys Ranch special
recognition for its excellent work m its
service to youth.
OFFERS MANY POSSIBILITIES
In commenting on the sale, auctioneer
Rosen stated: "The property offers many
possibilities. It can be subdivided into residential
areas since the metropolitan expansion
is already within two miles of its
boundaries and is moving toward the ranch.
It also offers great possibilities, with its
many facilities, for a country club, golf
course, home for the aged, sanitarium,
lodge or union club or camp, employes recreation
area, and many other uses. In our
estimation. Boys Ranch offers one of the
outstanding real estate developments m
the area."
The history of Variety Club Boys Ranch
dates back 20 years when the idea for such
an institution was conceived by a committee
headed by James O. Cherry of Interstate
Theatres. The first Boys Ranch was
located at Belton. and was later moved to
its present site at Bedford.
The club is now embarking on a new
charity, dedicated to the new and most
important work of conducting operations
on the heart structure of young children
who have abnormal heart conditions. This
is a recent and exciting new field of surgery
which requires the greatest of surgical
skill and a complete array of proper medical
equipment.
Past chief barkers of the Variety Club,
under whose guidance the charity work has
gone forward, include R. J. O'Donnell, Paul
Short. R. E. Griffith, Claude Ezell, James
O. Cherry, William O'Donnell. Julius
Schepps. John Rowley, C. A. Dolsen. Albert
Reynolds, Kendall Way, Clyde Rembert,
Edwin Tobolowsky, and the present leader
Phil Isley.
New Mitchell, S.D., House
Planned by H. A. Hansons
MITCHELL, S. D. — A modern indoor
theatre costing around $75,000 to $85,-
000 will be built here by M:-. and Mi's. H.
A. Hanson, who recently closed the Roxy
Theatre. The target date for completion
is early in September.
"We stiU have faith in the people of
Mitchell." said Hanson, "and we will again
do business when we can offer a top product
in the safety, beauty and comfort they
deserve in a theatre."
Hanson also said the new theatre will
be designed to seat about 800 patrons. It
will be fireproof and refrigerated. He declined
to designate the specific site for
the new construction but said that the
new house would offer a huge parking
area to its customers.
riLMACK'S
(
ESQ^
Year of
SPECIAL
TRAILERS
jAif xfA ^ Speed.
Mid.
"TRADE-IN SALE"
Qiwliti).
KSl
Trade your old worn-out equipment today. We're allowing
big trade discounts. Tell us what you have, we'll make
a
deal.
HARDIN THEATRE SUPPLY CO.
"Go Century all the Way"
714 So. Hampton Rd. DMas, Texas
MODERN SALES & SERVICE INC.
For all your theatre needs
Authorized dealer for
R.C.A.— Mofiograph—Ashcroft
2200 Young Street, Dallas, Texas

. . Jean
HOUSTON
Interstate Theatres, keeping in mind that
a satisfied customer is the best customer,
has inaugurated such a successful
mosquito and bug -control spraying program
at its drive-ins that business has been
helped tremendously. The spraying is done
with a relatively odor-free product during
the showing of the regular program and
customers are able to relax and watch the
screen fare in comfort. Art Katzen, Interstate
publicist, says the bug-free viewing
has been so helpful to business at the circuit's
South Main Drive-In, on busy Mam
street which carries traffic on U.S. 59 and
90A that Interstate has provided two policemen
to direct traffic entering and leaving
the drive-in. The Interstate dnve-ms
are further pleasing customers this summer
by offering good product shortly after it
is shown downtown, a policy also being
followed successfully by most other airers
in this vicinity.
Since Interstate has no local screening
facilities other than its theatre screens,
the circuit has been holding its special
showings at 9 a.m., a rather inconvenient
hour for most press, radio and television
personnel. As an experiment, Al Lever, Interstate's
local manager, tried a Thursday
111) midnight screening of "Say One for
TOP QUALITY
FAST SERVICE^,
Me" for the press and music store owners,
who will handle the soundtrack album.
Refreshments were served at the midnight
show. If reaction is favorable to this experiment,
Al plans to switch his
attempts
to bewitch picture plugs from morning to
the bewitching hour.
Gregory Peck, dropping into town for a
press interview and television appearances
in promotion of his "Pork Chop Hill," got
into television in a hurry when he inaugurated
the closed circuit at the newdrive-in
entrance to the Rice Hotel. Peck
and his wife got the red carpet treatment
at the hotel as they became the first customers
to use the new multimillion dollar
addition to the 1,000-room hotel, which is
quickly becoming a favorite with stars
stopping here.
Producer Joe Pasternak was here for a
week, flashing his wit before a variety of
audiences, including a women's luncheon
and a Junior Chamber of Commerce affair,
where he was given a ten-gallon hat and
made an honorary sheriff. He also attended
a press luncheon, made numerous
radio and television appearances and was
of honor at the Joe Pasternak
State showing of "Ask Any Girl" was a
visit here by Claire Kelly, a featured player
in the film.
The Chronicle and the Metropolitan
Theatre will team up Thursday (18» to
collect books for the local Veterans Hospital.
The Met will open the classic Sherlock
Holmes story, "The Hound of the
Baskervilles." that day. However, there
will be a special screening the next day
at the Mefs sister theatre, the Majestic.
Admission will be a copy of any of the
many works of Sir Arthur Conan Doyle.
The Chronicle has a special interest in
promotion of the Holmes film since
KTRK-TV, the Chronicle-owned station,
carries Sherlock Holmes as its final show
each weekday night.
For the first time since January 1.
"Auntie Mame" is not playing in this city.
It has just finished an 11-week run at the
River Oaks, but had previous bookings before
the River Oaks showing . . .
Zoah
Schiller, longtime cashier at Loew's State,
is on vacation Blake. Miss Photoflash
of 1959. will pop into town to pub-
.
licize "This Earth Is Mine," slated for the
Majestic during the July 4 weekend.
Rossfoid, Micll., Theatre
iOTiONi>JcnlRESEinncEi
125 HYDE ST.- SAN FRANCISCO»,CALIF.
Southwestern Theatre Equipment Co.

'
. . Marge
. . Henry
—
—
—
'Black Museum' Bill
First in Milwaukee
MILWAUKEE—Horror pictures were the
best grossers among the downtown houses,
with "Horrors of the Blaclc Museum" and
"The Headless Ghost" playing at the
Towne for a 175 rating. "Pork Chop Hill,"
opening at the Palace, was a close second
with 150. Other programs did average or
better.
Alhambra Love Is My Profession (Kingsley)'
Kill Her Gently (Col) ''
125
Palace Pork Chop Hill (UA);
Riot in Juvenile Prison (UA)
1 50
Strand South Pacific (Magna), 50th wk 100
Towne Horrors of the Block Museum (AlP)-
The Headless Ghost (AlP) ] 75
Warner The Young Philadelphians {WB) ....'' \00
Wisconsin Woman Obsessed (20t-h-Fox) ! ! ! I 00
Best Omaha Rating
By "Philadelphians'
'Young Philadelphians' 120
In Minneapolis Bow
MINNEAPOLIS— Business continued in
the doldrums, no picture making an unusual
record at the boxoffice. The best
gross recorded was the second stanza of
"Room at the Top" at the World, which hit
125 per cent.
Academy The Naked Mojo (UA) 90
Century—Windjammer
Wotusi (MGM)
(NT), 28th wk 05
1
Gopiher
100
Orpheum
Lyric ^Pork Chop Hill (UA) 110
The World, the Flesh and the Devil
(MGM), 2nd wk
Pan—^Shane (Para),
90
100
reissue, 2nd
!
State The Young Philodelphians (WB)
Room World
120
1 25
at the Top (Ccnt'l), 2nd wk
.'
Boxoffice Correspondent
API Seminar Speaker
DES MOINES—Russ Schoch, who with
his wife Mary has covered the Iowa territory
for Boxoffice for more than 15 years,
is in New York City to speak before a
seminar of the American Press Institute
on the campus of Columbia University.
Attending the two-week session in the
school of journalism building at Columbia
are editors from 26 metropolitan newspapers
in the United States and Canada.
Schoch, who is feature and color editor
for the Des Moines Register and Tribune,
spoke on the selection and evaluation of
news for feature pages. He has just completed
his 22nd year with the Des Moines
newspapers.
Lewis Bowers, 46, Dies;
MAC Fairmont Manager
FAIRMONT, MINN.—Lewis Bowers, 46,
manager of the Lake Theatre here for
Minnesota Amusement Co.. died in Commimity
Hospital following a stroke. He
was manager for many years at MAC theatres
in Austin, Minn., Watertown and
Sioux Falls, S. D., and other situations
in the territory. His wife, Darlene, survives.
Karl Horton, formerly manager of the
Egyptian theatre at Sioux Falls, has been
appointed new manager of the Lake.
MINNEAPOLIS
Jake Musich has reopened the West Theatre
at Duluth. He formerly operated
the Drake Theatre at Blackduck . . . Delbert
Mann, motion picture director, spoke
at commencement exercises at Northland
College in Ashland, Wis. Mann was
awarded an Oscar in 1956 for his direction
of "Marty."
The vacation season is in full swing on
the Row. Bonnie Lynch, head booker at
Paramount, returned from Oakland, San
Fi-ancisco and Las Vegas . Turnstill,
booking clerk at Paramount, was
visiting her son in Detroit . Miller,
manager of Fi-osch Theatre Supply,
was vacationing in New Orleans, Washington,
Niagara Falls and Canada.
. ,
OMAHA—The
Stan McCuIloch is
Omaha managing the
Theatre
Kato
was the
only downtowner
Outdoor Theatre at Mankato,
to go over
which the
average, showing
"The Young Mankato Outdoor Theatre Corp, Philadelphians."
recently
Good
baseball
took
weather
over from Triangle
for the
Theatres . . .
Cardinals and
The
the
Ak-Sar-Ben lobby
races
and boxoffice of
cut
the Revilla
in on
Theatre
the gate.
at Renville are being remodeled, according
South Pacific (Magna), 32nd
Omaha
to Fern Amberson, owner. The interior also
Cooper
wk. 100
The Young Philadelphians (WB) 120
Orphsum—Woman Obsessed (20t-h-Fox) 80 is being painted . . ,
Stote torn thumb (MGM) Monday (15) is the
'.'.'/.]00
target date for opening the new Forest
Drive-In at Forest Lake, being erected by
Robert E. Drummond.
Out-of-town exhibitors on the Row were
Robert Hablghorst, Owens, Wis., Douglas
Ingalls, Pepin, Wis.; Art Stolzman, River
Falls, Wis.; and Mel Ehlers, Ai-Ungton . . .
Avron Rosen, Buena Vista manager, was
calling on accounts in Wisconsin . . . The
Hollywood Theatre in south St. Paul is
using a bus route sei-vice to pick up theatregoers
and retm-n them to their homes
for a special round-trip fare.
About $4,000 has been put in trust for
the widow of Sgt. William F. Herkal jr.,
from a benefit showing of "The Diai-y of
Anne Frank" at the Academy Theatre. Sgt.
Herkal, a policeman, was killed in a gim
MEETS BATTLE VETERANS—The
only Midwest survivors of the Korean
battle of Pork Chop Hill were greeted
by Secretary of the Army Wilbur
Brucker (right) during his recent visit
to the Twin Cities. From the left are
Marlin Johnson, Crookston, Minn.;
M/Sgt. Richard J. Astrup, St. Paul:
and M/Sgt. Don Stacke, Minneapolis.
Ed Borgen, United Artists exploiteer,
was in from Chicago working on advance
publicity for the picture prior
to its opening at the Riviera, St. Paul,
and Lyric, Minneapolis.
battle with a robber at a Minneapolis supermarket.
A total of 821 tickets at $5 each
were sold for the benefit opening.
An appeal for more pictures like "Snowfire"
and "The Littlest Hobo," which he
considers "great for smaU towns," was
made by Harry Hawkin.son jr., manager of
the Orpheum Theatre, Marietta, in a letter
to Marty Braverman, Allied Ai'tists office
manager. Interest in AA's upcoming
"King of the Wild Stallions" also was expressed
by Hawkinson in the letter.
Charles Winchell, president of the
Minnesota Amusement Co.; John Branton,
vice-president, and Ev Seibel, director of
advertising and publicity, are back from a
meeting of northern territoi-y affiliates of
American Broadcasting-Paramoimt Theatres.
The purpose of the meeting was to
discuss, conceive and consummate an allout
drive for the period from September
through December. The meeting took place
at the Concord Hotel, Kiamesha Lake, N. Y.
House and Senate Group
Strive for DST Pact
ST. PAUL—Daylight saving time legislation
will be ironed out by a conference
committee of the house and senate. The
senate refused to agree to a statewide
referendum on the question of siunmertime
daylight saving time, an amendment proposed
by the house to the original senate
bill.
Earlier the house passed and returned
to the senate a biU setting DST each summer
from the fourth Sunday in May until
the day after Labor Day. The house
amended the senate-approved biU so as
to provide for a referendum on DST in
the next general election in November
1960. The senate refused to agree to the
referendum.
Senators sent the report back to the
house with a request for appointment of
five house members to meet with five
senators in conference to work out the
single difference in the bill.
Bank President on Edge
During 'Bank' Showing
BLAIR, NEB.—Now that it is over, Stan
Bednar, executive vice-president of the
Washington County bank, can see some
humor in the situation.
But for three days he was keeping his
fingers crossed.
Immediately adjacent to the new ultramodernistic
bank's gleaming sign hangs
the Home Theatre marquee.
For three days passersby blinked as they
read, from left to right: "Washington
County Bank" ... "A Nice Little Bank
That Should Be Robbed."
Drive-In Okay Vetoed
DETROIT—Construction of a drive-in
theatre in the west side subm-b of Livonia,
under heated discussion for several years.
was stymied again when the application
filed by circuit operator Raymond Schreiber
was vetoed by Livonia Mayor William
W. Brashear.
BOXOFFICE :: June 15, 1959
NC-1

. . Jim
. . Nate
. . Lou
. .
Hancock,
DES MOINES
.
.
J^aymond Langfitt has joined the staff of
Central States Theatres Corp. and will
operate the Palace. Strand and the drivein
at Mason City and Clear Lake. Langfitt
has been with RKO and Paramount Corp.
theatres for 30 years Merlz. formerly
associated with Pioneer Theatre
Corp. in Webster City, has taken over as
manager of the Corral Outdoor Theatre in
Perry, succeeding George O'Brien, who was
transferred to Atlantic Sandler
of Nathan Sandler Theatre Enterprises
has been doing double duty recently. He
has been serving on the jury in addition
to his regular duties in his own business.
Myron Blank, Larry Day, Don Allen and
SAVE NOW
ON ALL
REPAIRS!
30 years of continuous
service to Iowa theatres
—
Save money! Save time! Tell us
your troubles. Then see how fast
how reasonable—we'll get your
e(|ui|)ment back in tip-top shape.
And help you keep irksome maintenance
costs from eating up yimr
profits later on . . . besides!
Standard and Super Simplex, Century
and Motiograph Projectors. Modern
repair shop with John McCallum in
charge. Sales department under direction
of Dick Sutton.
Our slaff oj experts ami all our
juciliiies are at your service.
Call us anylime!
A. E, THIELE, Owner
Des Moines
theatre supply co.
1121-23 Hiqh St • Dcs Moines, Iowa
Don Knight, all of Central and Ti-i-States
Theatres Corp.. recently took an air tornover
St. Joseph. Mo., to see the results of
the May 18 flood . Ijevy, Universal
sales manager, is spending his free hours
fishing at Avon Lake again this year.
Three deaths were reported among theatremen
during the past couple of weeks.
Eli Vance Smith, 66. owner of the Orpheum
Theatre in North English, died suddenly
May 28 . . . F*uneral services for
Louis Henry Ireland were held in Boulder,
Colo. Ireland had owned and operated
several theatres in Iowa over a period of
25 years. He owned and operated the Logan
Theatre in Logan about 20 years .
Ray Baltzley, 52, theatre operator at Biassey,
died in an Oskaloosa hospital after
an illness of several months.
Hull Brothers Acquire
Two in Purcell, Okla.
OKLAHOMA CITY—The Canadian Theatre
and the Skyvue Drive-In at Purcell
changed management recently. Levi
Metcalf, former owner and operator,
turned the theatres over to Jimmie and
Jack Hull of Theatre Associates Booking
Agency here, and O. L. Smith of Marlow.
Metcalf, recently elected as mayor of
Pmxell, said he did not have time for both
jobs.
The Canadian Theatre will be completely
renovated. New carpeting is being
New Fiesta Drive-In Open
Near Chillicothe, Ohio
CHILLICOTHE. OHIO—Ed Payne's new
600-car Fiesta Drive-In, on Route 23 north,
held its grand opening recently, featuring
Bory Calhoun in "Apache Ten-itory" and
Huntz Hall and the Bowery Boys in "Spook
Chasers."
The theatre occupies a 23-acre site and
is rated one of the finest in the territoiT-
Payne, former Centralia and Chillicothe
high school teacher, has a background of
11 years in exhibition as a pai-tner in tlie
Moonlight Auto Theatre.
Twenty-one prizes were offei'ed in conjunction
with the grand opening, the
prizes going to the persons coming closest
to guessing correctly the date, hour and
minute of the theatres opening.
Payne is operating the theatre every
night, with Thursday as buck night. He
has heaters ready for fall and winter use
and plarus to in.stall playground equipment
.soon. A midget auto race track for boys
and girls from 5 to 11 is to be added as
soon as iwssible.
MILWAUKEE
Q,regory Peck, in town for a few hours to
plug his latest film, "Pork Chop Hill,"
now appearing at the Pox-Palace, was the
first screen star to put up at the recently
opened Milwaukee Inn hotel. Strong on
preparation before his visit with the press,
he asked his aides to hand out copies of
his biography, "to avoid a lot of silly questions."
Might be well for others in the industry
to do likewise, rather than have
the press practically stand in line, or give
out to the group sitting or standing around.
Perhaps one of the reasons things ran so
smoothly, is because Peck's wife was formerly
a reporter on a French newspaper
and knows the ropes.
Something new has been added in showmanship
approaches. Members of the Silver
Star Riding club of South Milwaukee and
Oak Creek gave demonstrations of horsemanship
at the Twin-41 Drive-In . . . The
57-year-old Kerredge Theatre, once considered
the finest theatre north of Milwaukee
Mich.), was destroyed
I
by fire Friday, May 29. Only the front
shell of the 1,250-seat house was left
standing, the loss is close to $250,000. The
heat exploded the glass in parking meters
at the curb and some of the posts were
bent.
William Kerredge, a former hardware
store operator, built the theatre in 1902.
put in the place and the entire building is
being repainted. The front was completely
The Better Films Council of Milwaukee
County held its spring luncheon following
overhauled some time ago and new seats, the 9:30 a.m. business session Monday il>
sound equipment, screen, etc., were installed.
at the Elks club. A report on the national
The policy, generally, will be three convention of the Federated Motion Picture
changes a week for both operations.
The Hulls now operate the Alamo and
Mar theatres and the Long Horn Drive-In
in Marlow, and also with Smith as a partner
Councils was given by Mrs. Irvin J. Haus,
president of the local council. A skit. "Nickelodeon
Days," was presented by members.
Mrs. Carl A. Meyer, preview chairman, an-
reopened the VA Drive-In at Velma nounced these film ratings. FAMILY:
recently. Said Jack Hull: "We believe in Watusi. fair: YOUNG PEOPLE: Hell Ship
the future of motion picture theatres, else Mutiny, fair: ADULTS and YOUNG PEOwe
would not be expanding. We have other PLE: Count Your Blessings, very good;
projects in mind, which we are not ready The World, the Flesh and the Devil, very
to announce at the present."
good; The Law Is the Law. very good: The
In addition to Velma and Puixell, Smith Mistress, very good; The Bandit of Zhobe,
operates a theatre in Alto, Tex.
good; Gunmen From Laredo, good; The
Hangman, good; Nowhere to Go, good;
Hour of Decision, good; Westbound, fair;
Hot Angel, fair; My World Dies Screaming,
HERE'S YOUR CHANCE
to gel in the
BIG MONEY
As a screen game,
HOLLYWOOD takes fop
honors. As a box-office attraction,
it is without equal. If has
been a favorite with theatre goers for
over 15 years. Write today for complete defails.
Be sure to give seating or car capacity.
HOILTWOOD AMUflMINT CO.
3750 Oakton St. • Skokle. Illinoii

. . U-I's
. . Shed
. . Joe
. . Carl
. . Betty
. . Homer
. .
Earl
. .
The
fair: Lost, Lonely and Vicious, fair; Hoodlum
Girls, and Teenage Jungle, both poor.
Jerry Bierce, assistant manager at the
Riverside Theatre, will assume the manager's
duties at Waukesha's Park, while
John Anoszko is on vacation . . . Hilda
Albrecht. head booker at MGM, is in the
hospital for a checkup . . . Chuck Olson,
former manager at 'Waukesha's Park some
years ago, is now in charge of public relations
at station 'WITI . Pat Haloran
had cause to raise his eyebrows when
son Mike retm-ned from college sporting a
goatee and mustache . a tear for
Barbara Perry, secretary to Bud Rose at
Allied Artists, who was thrown from her
horse and now does most of her work
standing.
Modern Theatre Circuit
Adopts Golden Age Plan
CLE"VELAJSrD — Modern Theatre
Circuit
is inaugurating Golden Age Clubs in six
of its theatres—the Mayland, Ezella.
Madison, Lorain-Fulton in Cleveland; the
Berea Theatre. Berea and the Vine Theatre,
'Willoughby.
Membership cards wiU be available upon
request to anyone age 60 years or more.
Upon presentation of the membership card
at the boxoffice, the bearer will be entitled
to buy a ticket at the present lower
junior admission scale, whatever that may
be at any one of the participating theatres.
National Screen Service is supplying
special trailers to acquaint the movie going
public with the Golden Age project.
FILMACK'S
th Year of
SPECIAL
TRAILERS
Jai^ iUl gifL
Speed.
OMAHA
Furnishings and equipment in the Coronet
Theatre have been sold at auction by gill Wuest, who has the drive-in at Lake Carl Bowling. Villlsca; Arnold Johnson,
the County Expressway commission for
Andes, S.D., escaped tornado damage, Onawa; Sherm Fitch, Hartley, and Pi-ank
$11,675. The building is in the path of the
when turbulent weather plagued the area, Good, Red Oak. Representing Nebraska
north -south expressway. The Elm Grove
but not lightning. A bolt hit a transformer
and knocked out his lights but the
was Howell Roberts from Wahoo.
players, a new amateur theatre group,
bought 394 seats for $3,100, the other 387
damage was not serious Kerr
.
were purchased by Standard Theatres,
'Circus' Bow at Baraboo
of Pine, Colo., who owns theatres at Knoxville.
Vinton and Bedford in Iowa and at BARABOO. 'WIS.—The world premiere
while Sam Ansfield. the auctioneer, was
high bidder on the projection equipment at
Bethany. Mo., visited old friends on the of Allied Ai-tists "The Big Circus." costerring
Victor Mature and Rhonda Fleming,
$500. Three air conditioning units sold for
Row.
$4,975 and some carpeting for $100.
will highlight the opening day of the
Ray Kaiser, exhibitor at Crofton, has Circus World Museum here July 1.
Dick Conway, who entered theatre business
with the Crandon at Crandon about a
reopened his theatre there. He lives at
year ago. added the Three Lakes at Three
Fordyce .
White jr.. whose parents
Lakes as of June 1 and appears to be
have the Quality Theatre Supply Co., is
in
attending school at Drake University in
the market for more houses .
Reynolds,
Towne Theatre manager, has been
LIGHT
Des Moines this summer on a science research
grant. He teaches at Elkhorn near
awarded a plaque by the Better Films
Council, in token of more pictures on the Omaha Roberts, booker's stenographer
at Warner Bros., attended grad-
. LIGHT
BFC's preferred list having been shown at
the Towne than any other theatre in the
uation exercises at Omaha University,
where her son was graduated in business
LIGHT
city.
administration and industrial engineering.
Capture your "lost light" now with
After an absence of six years from motion
pictm-es Jerome Cowan will appear in
Paramount's "Visit to a SmaU Planet."
June 15, 1959
and. Quality
SBUBJ
Mel Kruse has reopened his theatre at
Pierce and Ed Opocensky has reopened
at Newman Grove Roberts also
.
has reopened at Cambridge Seventy-Six
Drive-In was showing "Rio
.
Bravo" when tornado warnings were
broadcast. The crowd left but the tornado
stayed away.
Bob Willard, 20th-Fox shipper, had a
narrow escape when he was called to make
an emergency delivery of film to Pierce.
About four- miles from Norfolk he saw what
he thought was a big cloud moving to cross
the road. He was about 400 feet away when
he realized it was a tornado. His car was
lifted a couple of feet off the ground and
caiTied to the edge of the road but the
car escaped damage and Bob escaped injury.
Dorothy Popps, United Artists booker,
was here over the weekend to attend the
Ak-Sar-Ben races and visit Shirley and
Un Pitts Marie CogsweU, UA booker,
. . .
left on her vacation with no plan other
than to "just start driving."
Exhibitors on the Row included these
lowans: Adrian Mueting, Pocahontas; Al
Haals, Harlan; Henry Saggau, Denison;
the greatest development for outdoor
screens in the history of drive-ins. Now
every ramp position gets equal light
reflection directly from every square
inch of screen surface with a
never before possible to obtain.
brilliance
Scientific four-way light control is provided by
an aluminum surfacing with a plastic cooting
bonded permanently to the metal which results
in a beautiful, brilliant, white matte finish for
maximum reflectivity. Then, to always have a
perfect finish, the surfacing is maintained by
us so that you have new light conditions all
year, every year.
seficf/ne
DRIVE-IN CONSTRUCTORS
COMPANY
20009 James Couzens, Detroit 35, Michigan
Telephone— B Roadway 3-0690.
D 2 yeors tor $5 O ' year for $3
3 yeors for $7
D D Remittance Enclosed Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
POSITION
laiHimillMTHE NATIONAL FIIM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo
NC-3

.
'Higher
Education . .
Our Greatest
Tool"
OSCAR e. MAYER
Chairman, Oscar Mayer &. Co.
'During the last twenty years we have had dramatic evidence of what massive
research can accomplish. Every thinking American today is acutely aware
that our future welfare depends upon this vital activity.
"But sound higher education is the prerequisite of good research ; it is vitally
important that our higher education be constantly improved, beginning with
our secondary schools. Higher education is the only means with which we can
mine our most valuable natural resource: the creativity of the human mind in
all fields, social and cultural as well as scientific.
"By supporting the college of your choice in its efforts to provide the best
possible faculty and physical facilities, you are investing in the one tool with
which to shape favorably the future of America."
If
you want more information on the problems faced by higher education, write tO:
Council for Financial Aid to Education, Inc., 6 E. 45th Street, New York 17, N. Y.
Sponsored as a public service, in cooperation with the
Council for Financial Aid to Education
.1.
^A ; HIGHER EDUCATION
KEEP IT BRIGHT
NC-4

—
—
—
,
"
and
"Rio
'Room' Booming 400
In Cleveland Debut
CLEVELAND—Two pictures succeeded in
luring the holiday crowds into the theatres
during the long holiday weekend. They
were "Al Capone" at the downtown Allen
Theatre and "Room at the Top" at the
Heights Art Theatre in the suburb of
Cleveland Heights. Both drew long boxoffice
lines. Otherwise the theatres reported
a dull weekend. The weather was
clear and sunny in some areas, rainy in
others. In the sunny areas the drive-ins
had their first good weekend of the new
season. In the rainy areas business was
down. Several held to a par score, namely
"Pork Chop Hill" at the State and the
reissues of "Cat on a Hot Tin Roof" and
"The Defiant Ones" at the Ohio.
(Average Is 100)
,..^^ _ ed (20th-Fox
QhiS ^Cot on o Hot Tin Roof {MGM);
The Defiont Ones (UA), reissues
Static-Pork Chop Hill (UA)
Stiilmon Thunder in the Sun (Poro),
2nd wk. on G moveover from the State.
John Garczynski Returns
To Valentine in Toledo
TOLEDO — John Garczynski has returned
to Loew's Valentine Theatre as assistant
manager after six years, two
months and 12 days in the Army. Three
years of his service were in Nm-emberg,
Germany. He is assuming a post he held
during 1949-52 in the first-run house,
and succeeds Al Switzer, who has left the
theatre business.
Patricia Toth is the new cashier.
BOXOFHCE :: June 15, 1959
Distributors to Assist
Detroit Movies Drive
Ohio Plan for Sunday
Closing Referenda
COLUMBUS—Ohio cities and towns
would be permitted to pass their own Sunday-closing
"blue laws" under terms of a
bill to amend Ohio's 128-year-old statutes
sponsored by Rep. Paul Lynch, Columbus
Democrat. The house judiciary committee
is conducting hearings on proposals to
amend or repeal the ancient blue laws.
"Recreation, sports and amusements"
could be "regulated, restricted or controlled"
under the Lynch proposal. This
would apply particularly to commercial
amusements, sports and recreation. Fines
would be prescribed for violations.
The Lynch bill, however, specifically
frees "recreation, sports or amusement"
from Sunday closing regulations on a state
wide basis. Newspaper sales, milk deliveries,
commercial trucking and transportation,
walking, riding or driving for recreation,
sale of motor vehicle fuel and hiring
conveyances for riding or di-iving are likewise
exempt.
"Entertainments, sports events and ex-
End of School Activities
Divert Cincinnati Patrons
CINCINNATI—With area residents experiencing
the first truly summer weather
so far this year and with graduation in
scores of schools and colleges prominently
featured in newspaper stories, motion picture
theatres were experiencing the year's
low attendance marks. It is expected that,
with schools now closing for the summer
vacation, business will improve considerably
during the weeks immediately ahead,
hibitions" are exempt from Sunday closing
laws in a bill sponsored by Rep. Prank
especially at area drive-ins.
J. Gorman, Cuyahoga County Democrat.
Albee—Woman Obsessed (20th-Fox) 85
His bill would forbid "persons, firms or corporations"
from engaging in "common
Copitol South Seos Adventure iCinorama),
Grand Imitotion of Life (U-l), 7th wk 80
I I
Keith It Happened to Jane (Col) U labor" on Sundays. The Gorman bill also
Palace—The Young Philadeiphians (WB) 90 exempts "works of charity or necessity."
Volley The Diory of Anne Frank (20th-Fox),
2nd wk 9° Repeal of the old law is offered in a bill
introduced by Rep. Robert A. Taft, Cincinnati
Republican. He said "force of public
'Mysterions' Leads
opinion" could be counted on the deal with
Detroit Downtowners
DETROIT—The opening of "The Mysterians"
at the Adams took top position added, however, that legislation may be
specific problems of Sunday businesses. He
among the downtown first runs, with the necessary to control spread of Sunday retailing.
general business level running from fair
to poor. At the Trans-Lux Krim, "Love Is At the first hearing on the three bills.
My Profession" proved a terrific boxoffice Rev. Roland G. Hohn, pastor of the
winner in its first week. Neighborhood Methodist Church, Canton, urged adoption
of Gorman's bill. Allen Brown, repre-
houses continued to report a presummer
senting the Hamilton County Anti-Blue
slump.
Adams—The Mysterions (MGM); First Man
Law Committee, backed repeal. Ernest J.
'
Into Space (MGM) j ..; Easton, representing a Cleveland area retail
merchants group, also favored repeal.
Broadway Capitol—Shane (Pora); Bermuda Affair^
^^
Fox—Womon Obsessed (2dt-h-Fox)';' Jukebox
Leslie Scrimger, administrative assistant to
•
Rhythm (Col) (
Madison- Imitation of Life (U-l), 6th wk 115 Mayor M. E. Sensenbrenner, said the Columbus
city administration seeks a clarify-
Michigan The Shaggy Dog (BV); First Mon
I
Into Spocc (MGM), 4th wk lU
ing law.
Palms—Pork Chop Hill (UA); Outlaw's Son
(UA), 2nd wk .,;,• \-U? The senate commerce and labor commit-
Trans-Lux Krim Love Is My Profession (Kingsley) J25
tee has postponed hearings on a repeal
measure sponsored by Senator Anthony
Calabrese, Cleveland Democrat.
Stanton, Mich., Sun Bums
STANTON, MICH. — The Sun Theatre
and the Watson Food market were destroyed
by fire on a recent Monday evening.
The two businesses were under a single
roof, the building owned by L. D. Redersdorf
who occupied an apartment above
the food market.
DETROIT — "There were no refusals,"
Milton London, president of Allied Theatres
of Michigan, summarized the personal
approach made by the delegation of four
Detroit exhibitors he headed last week to
major film company sales managers seeking
$50,000 to match the exhibitors' contribution
for a special advertising program
locally. Several gave definite commitments,
and others indicated favorable consideration,
so that the total is expected to be
$100,000, with an advertising budget of
$4,000 a week.
The emphasis has been switched entirely
to subsequent run attractions. First
run houses will contribute to the campaign
but receive no direct benefit in the
exploitation, London said. In another detail
change, subkey runs will not be asked
for contributions, but will be included in
the advertising without mention of theatre
names.
Woodrow R. Fraught, Irving Goldberg,
and William Wetsman went with him to
New York. They conferred with Alex Harrison
and C. Glenn Norris, 20th-Fox; Razz
Goldstein and Nicky Goldhammer, Allied
Artists: James R. 'Velde and Milton E.
Cohen, United Artists: Sidney Deneau and
Jerome Pickman, Paramount: Leo Greenfield,
Buena Vista, and Rube Jackter, Paul
N. Lazarus jr., and Jonas Rosenfield jr.,
Columbia.
London said that nearly the entire $50,-
000 exhibitors' share has been pledged.
The advertising campaign will break
June 21 with exploitation for "The Mating
"
Game "tom thumb." Campaigns to
follow will cover "Pork Chop Hill," "Alias
Jesse James,
" Bravo," "Al Capone"
and "The Shaggy Dog."
Detroit Kiddyland Site
Acquired for Shoe Store
DETROIT—The extensive eight-ride
Kiddyland operated in conjunction with
the West Side Drive-In has been sold and
dismantled because the site was sold for a
projected drive-in shoe store. All equipment
was bought by Joseph Frederick of
the Motor States Shows.
The Kiddyland, as well as the theatre,
was operated by the Philip Smith interests
of
Boston.
Displays 'H-Man' Trailer
TOLEDO—A display trailer which sei-ves
as the home for the "H-Man" was parked
outside the Rivoli Theatre Monday i8) so
the public could visit the trailer and even
chat with the guest, the H-Man himself.
The event was to promote the film, "H-
Man," in which a science -fiction man is
a watery-mass type who terrifies a nation.
Title Bout at Dayton's Keith
DAYTON — RKO Keith's will carry the
closed-circuit telecast of Floyd Patterson's
defense of his boxing title against Ingemar
Johannson. Ansel Winston, Keith's manager,
said all seats wiU be reserved.
ME-1

. . Le.xington
. . Leroy
. .
. . . Mrs.
. .
CLEVELAND
gharon, daughter of Hippodrome Manager
Jack Silverthorne; Marilyn.
daughter of Sandy Leavitt of the Washington
circuit and Kenneth, son of Advanads'
Al Sunshine, were graduates in the same
class at Shaker Heights High School. All
will be college bound in the fall . . .
Ramona Wel.son. secretary to National
Screen Service Manager Nat Lefton. suffered
a broken toe in a home casualty.
The Allen, State and Hippodrome will
show the Patterson-Johansson fight on
closed circuit at 10 p.m. June 25 . . . Helene
Kemelhar has changed her business address
from Buena Vista to General Theatres,
both in the Film building. She succeeds
Doris Troetshell at GT. resigned .
Remember Tom Whyte, former manager
of the Maumee Theatre in Toledo? Yaro
Miller. Warner office manager, on a recent
vacation trip to Florida went to see
Tom at his home in Lake Worth where he
is living in retirement with his wife. He
asked about his fomier Cleveland associates
and says the welcome sign is out at
401 South Eighth Ave.. Lake Worth.
Jack Sogg, MGM manager, has received
word from son Capt. Alan Sogg in the
Ai-my medical corps at Frankfurt. Germany,
to get the red carpet out for the
October arrival of a granddaughter. The
Jack Soggs now have three grandsons and
they are looking for diversification.
The Cleveland Cinema Club, said to be
the oldest club of its kind in the country,
at its 43rd annual business meeting elected
the following: president, Mrs. Joseph Anderson;
vice-presidents, Mrs. Crawford
Million and Mrs. Louis Zettlemeyer; secretary,
Mrs. Paul Gebhart, and treasurer.
Mi-s. Clyde Gilchrist. Mrs. Gebhart, who,
just completed two terms as president,'
writes a regular motion picture column for
the Leader, suburban newspaper that has
a wide circulation in the Willoughby-Wickliffe
area.
Jules Livingston, Columbia manager, will
join other film executives on an inspection
tour of the Will Rogers Memorial Hospital
at Saranac Lake June 25 through June 27
. . . Columbia star Lee Remick of "Anatomy
of a Murder" is due here June 17 for a
press promotion luncheon and some radio-
TV publicity . . . Harry Rice, Columbia, is
in this area working on "It Happened to
Jane," now playing the Hippodrome and
"Anatomy of a Murder," which opened
Monday 1 8
1
at the Allen . . . George Pappas
of the Manos circuit in Toronto, Ohio; Walter
Steuve, Pindlay theatre owner, and
Henry Waggoner of the Star in Amsterdam,
were the only out-of-town exhibitors
reported on Filmrow except the regular
Monday visitors, Leo and Mrs. Burkhart
of Crestline; Andy Martin, Akron, and the
Steve Fosters of Youngstown.
The Salesmen's Club annual picnic has
not been pinpointed yet. The boys are waiting
until Sam Lichter's shoulder, injured
in a recent automobile accident, has
mended so he can participate in the ballgame
which is always the big event of the
affair- . . . The State Theatre in Cuyahoga Ida Robbens, handling the public relations
Falls, a Washington circuit house, will open
on "The Diary of Anne Frank,"
July 18 with "South Pacific" in 35mm at opening on the 17th at the Fairmount Theatre,
reports that industry groups are tak-
$1.50 top .
Theatre owner Abe
Schwartz' Cadillac suffered water damage ing large blocks of tickets, indicating widespread
in Monday's flash
Lefkowich's car .
interest in the picture among all
flood. Likewise Ma.x
Kendis was due classes and nationalities.
back at his Associated circuit desk this
week after a hospital stay of a couple of
weeks.
The local Plaza, which has been playing
a weekend policy, closed for the summer
Carl Sceuch, wife of the Allied
Artists booker, was in Suburban Community
Hospital . . . Rudy Norton, Imperial,
was on a vacation in California .
Strands Reopen Drive-In
At Hamilton. Texas
HAMILTON, TEX.—The remodeled 281
Drive-In Theatre here had a gi-and reopening
Friday, May 22, featuring a swimming
pool, wading pool for toddlers and poolside
speakers so patrons can swim and enjoy
the film at the same time.
In addition, the concessions building was
remodeled, with provisions being made for
charcoal broiling of hamburgers and hot
dogs. Provisions also have been made for
dancing on the path. Joe Joseph was in
charge of planning the remodeling project.
The theatre is owned by Mrs. Harold
Strand and her son, Harold jr., who is a
rancher and cattle buyer in Hamilton.
Cloudburst in Heights
Closes Shaker Theatre
CLEVELAND—A cloudburst completely
inundated the auditorium of the Shaker
Theatre in Shaker Heights, Monday (1),
causing damage estimated at more than
$5,000. Gushing water covered the seats to
within half a dozen rows of the standee
rail. The theatre will remain closed until
repairs have been completed.
The Colony, in Shaker Square, also suffered
some water damage, but was able to
reopen the day after the midafternoon
flash flood. Electricity and phone service
was cut off and transportation, both regular
and rapid transit, was at a standstill until
well into the evening.
Betty Bluffestone, Imperial Pictures
booker, and Al Sunshine of Advanads reported
water in their basements damaging
electric equipment and food stored in deep
freezers.
In the University Circle area of Euclid
avenue and E. 107th street, automobiles
were in water over their tops. Men in water
up to their armpits and others in rowboats
rescued people stranded in flooded busses
and elsewhere.
George Bressler, Many
Years in Cleveland, Dies
CLEVELAND — George Bressler, 54, a
veteran of 30 years in the motion picture
industry here, died on Friday (5) in Suburban
Hospital following a heart attack.
Bressler came to Cleveland from New
York 30 years ago to join the local Paramount
exchange as office manager and
auditor. He held that post for 22 years until
1951 when he left to accept a similar
position with United Artists. He was at
work until last midweek when he suffered
the heart attack. Surviving are his wife
Ethel and a daughter Feme.
Irving Marcus to Manage
Pittsburgh NSS Office
CLEVELAND—Irving Marcus, who has
served as National Screen Service salesman
in this area under Manager Nat Barach
for the past 12 years, has been promoted
to manager of the NSS exchange in Pittsburgh,
effective June 29.
Marcus has been with NSS for 26 years
without interruption except for service in
World War II. He joined the New York
office in 1933 as office boy and shipper, and
five years later was transferred to Cleveland.
In 1941 he went to Pittsburgh, then
back here 12 years ago.
THE
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
New Dave Jacobson Policy
NEW HAVEN—Dave Jacobson, operator
of the first-run Bristol Theatre, Bristol,
has instituted a new policy of screening
only one complete evening performance, beginning
at 7 p. m. The main feature starts
between 8 and 8:30 p.m.
O. R. Eleeson Sole Owner
WAGNER, S. D.—O. R. Eleeson has purchased
the interest of Mrs. Bessie Scobell
in the Elbs Theatre, becoming the sole
owner of the indoor theatre. Tliey had
owned Uie business in partnership since
the death of Mi-s. Scobell's husband Lloyd
-several years ago.
.JionnOAMC
BOONTON, N. J.
MAXIMUM LIGHT
-AKRON THEATRE SUPPLY Inc., Akron— Franklin 6-2480
NATIONAL THEATRE SUPPLY, Clevclond—Prospcef I-461J
1716 Logon St., CIn-
ME-2
BOXOFFICE June 15, 1959

. . Manager
copy
COLUMBUS
Qscar A. Doob, director of the special publicity
and expoitation for MGM's "Ben-
Hur." met press folk at Port Columbus in
a party arranged by Manager Walter Kessler
of Loew's Ohio. Doob said that the
$15-million epic would be shown on a tenshows
a week, reserved seats, here by
Christmas.
Manager Robert Sokol of Loew's Broad
reported a brisk week for the "adults only"
showing of the French "The Case of Dr.
Laurent," which deals with natural childbirth.
The birth of a baby is the picture's
climax. Children's tickets were not on sale
during the engagement . Robert
Gates of the RKO Grand held "Compulsion"
for a second week.
The annual eighth district convention
of lATSE was held June 6, 7 at the Fort
Hayes Hotel here. About 100 delegates from
Ohio, Michigan. Indiana and Kentucky attended.
D. R. Barneclo, Indianapolis, district
secretary, was in charge of arrangements.
Ohio Straw Hat Fare
Competition to Movie
CLEVELAND — A gi-owing
number of
summer Little Theatres will be in operation
in this area this year, bidding for a slice of
the amusement dollar. No less than ten
straw hat theatres have announced their
programs.
Musicarnival. a tent theatre in-the-roimd
opened its sixth season May 29 with
"The King and I" for a two-week run. On
Monday (15 ) , Bob Hope and a troupe of variety
artists opened Cain Park, amphitheatre
in Cleveland Heights, which is under the
management of Max Mink. Hope will be
followed by Johnny Mathis, week of June
29: Johnny Avalon, July 6: Gordon and
SheUa MacRae with Alan King, July 13;
Win Mastin Trio with Sammy Davis jr.,
July 20: Harry Belafonte, August 3: Jerry
Lewis, August 17. Cain Park prices range
from $2 to $4.40 Monday through Thursday;
$2.50 to $5 Friday and Saturday
nights; Saturday matinee, $1.50 to $3.50.
Other summer theatres are The John
Kenley Players in 'Warren, O., presenting
top musical and dramatic shows with visiting
Broadway stars; Canal Fulton Players,
opening with Jeff Donell (George Gobel's
TV wife) in "Bell, Book and Candle";
Chagrin Little Theatre, offering drama
repertoire; Peninsula Players, Rabbit Run
Theatre in North Madison; Berea Summer
Theatre, Berea; Huron Playhouse, presenting
students of Bowling Green University,
and Huntington Playhouse in Bay
Village.
Drop Film Section From
Ohio Obscenity Bill
COLUMBUS—A section of an antiobscenity
bill introduced in the Ohio House
of Representatives by Rep. James W. Collins,
Greenfield Democrat, imposing fines
for showing of films which might be considered
partly obscene has been dropped.
The bill is aimed at obscene literatm-e,
photographs or drawings.
Art in
40-Years-Ago Movie Section
Included 41 Star Photographs
Ohio ITO Convention
To Be Held in October
COLUMBUS—The annual convention of
the Independent Theatre Owners of Ohio
will be held in Columbus October 26-28,
it was announced by Ken Prickett. executive
secretary. The site will be chosen later.
Prickett would like to hear immediately
from Ohio theatremen on their choice of
items to be covered and speakers to be
selected from the following subjects—General
sales managers of film companies, advertising
and exploitation directors, production
executives, stars and starlets,
equipment specialists, concession experts,
marketing developers, advertising agency
representatives, radio sales specialists, clinics
on film buying, general discussion forums,
trailers and excerpts from new films,
screenings and speakers from outside the
industry, political or otherwise.
Walter Burget, owner of the Lincoln
Drive-In at Van Wert, is a new member
of the Independent Theatre Owners of
Ohio, Prickett said.
Mrs. Morris Chalfen Heads
Mpls. Variety Women
MINNEAPOLIS — Mrs. Morris Chalfen
was named president of the Women's
auxiliary of the Variety Club of the Northwest.
She was appointed by the Variety
Club's chief barker, Joseph Podoloff.
She accepted the post via a telegram
from Russia where her husband's Holiday
on Ice show was being presented. Her message
of acceptance read, "Do my best to
continue the good work of Grace Green."
Mrs. Ralph W. Green is the outgoing president.
Mrs. Chalfen was expected back here
last week by way of Venice, Italy, and
Paris, Prance.
The auxiliary met at the home of Mrs.
Ted Mann, Mrs. Mann was presented with
a charm for 880 hours of volunteer work
at the Variety Heart hospital. She is chairman
of the hospital committee. Seven
other women were given awards for working
100 hours or more at the hospital.
Herman D. Gentry Leases
Drive-In in Termessee
MORRISTOWN, TENN. — Herman D.
Genti-y, former manager of the local Pi-incess
Theatre, has leased the Maloy Drive-
In, ten miles west of here on U. S. 11-E,
A feature of the drive-in is an enclosed
seating auditorium in addition to the regular
ramp facilities.
Police Benefit at Theatre
NEW HAVEN—The police department
Softball teams' first annual benefit sports
show was held at Stanley Warner Roger
Sherman. The Warner Bros.' revival "The
Winning Team," was screened through arrangements
made by Irving Hillman, manager.
CLEVELAND—A Cleveland Leader mow
defunct I
of Oct. 19. 1919, shows the
movie pages of that period have no
semblance to the movie pages of today.
Motion picture theatres then took halfpage
space to shout about their attractions.
Newspapers devoted as much as four pages
in a single issue to the motion pictures and
their stars.
In the Sunday, Oct. 19. 1919 issue of
the Leader there appeared photos of 41
stars with captions of the pictures in which
they were appearing. Who were they?
. . . Fred Stone, Marguerite Clark,
Wallace Reid. Dorothy Gish. Pauline Frederick.
William S. Hart. Taylor Holmes.
Dustin Farnum. Mae Murray. Olive
Thomas. Jack Pickford, Bryant Washburn,
Norma Talmadge, Tom Moore. Mary Pickford.
Douglas Fairbanks. J. Warren Kerrigan.
Ralph Graves. Jack Holt. William Desmond.
Enid Bennett.
HARRY CAREY A STAR
And what pictures were playing in Cleveland
in 1919? The Standard was showing
"Ace in the Saddle" with Harry Carey; the
Euclid, "Gay Old Bird" with John Cumberland;
Grand. Nazimova in "The Brat";
Gaiety. "Open Your Eyes" 'children under
16 not admitted), and the Miles, "The
Westerners" with Roy Stewart. These were
all downtown theatres. None of them survives.
In 1919 the Rialto at West 25th street
and Lorain avenue was new and held a
gala opening as advertised in a half page
space. The attraction was "The Girl from
Outside." a Samuel Goldwyn production
starring Dorothy Gish. In the opening announcement
the management stated:
"In dedicating to the picture playgoers
of the West Side this beautiful new theatre,
its management wishes to call attention
to our policy which is as follows: Our first
desire is to give you the best motion pictures
that are made. Then we propose to
give you excellent music, properly fitted to
the pictures.
STRESSED PRODUCT "CLASS"
"Our method of presenting performances
will be such that you will be impressed by
their quality, class and refinement.
"There will be courteous attendants to
cater to your wants and the atmospheric
conditions will be most inviting. But we will
always let nothing interfere with our promise
to show you the kind of pictures you
want to see.
"Concert orchestra of 12, personally directed
by Arnold Newman."
The Rialto, a 1,000-seat house that
opened so auspiciously in 1919 under the
Association circuit banner, hauled down
the flag in 1957 and now is just a memory.
The 41 stars listed in the 1919 newspaper
are gone from the theatre screens and most
of them are forgotten.
But in their passing from the scene they
were not alone. Here are some of the
automobiles that were advertised in 1919:
the National Sextet touring car. the Columbia
six roadster, the Model 25 Winton
Six. the Lexington Lex sedan, the Oakland
4 -door sedan, the Paige touring car. the
Liberty six. the Cole Aero eight and the
Mitchell six.
BOXOFnCE :: June 15, 1959 ME-3

Jack Hynes, Ofher Managers Defend New $180,000 Airer
Film Ads; Ladies Bring Up Sex Angle
YOUNGSTOWN. OHIO—Jack Hynes has
become an important part of the community
and its activities in the years he has
been manager of the Paramount Theatre.
Among his outside interests is the Cerebral
Palsy Center. For five years he has
been president of the sponsoring group,
which developed an annual Telethon to
raise funds. Mrs. J. R. DeMain. a friend
and supporter who is president of the
Motion Picture Council of Greater Youngstown,
credits the many "tireless hours"
Hynes has devoted to the center for its
success, and its inclusion this year in the
Red Feather agencies.
Hynes recently spoke at a meeting of the
Motion Picture Council on advertising,
publicity and exploitation films.
HYNES FOR CODE
"He was all for it, including the morals
code governing advertising," reports Fred
Childress in the Youngstown Vindicator.
How he managed to talk about movie ads
for nearly an hour and not mention sex
is beyond me. But he did it.
The ladies soon took care of that.
though. As soon as the meeting was turned
over to questions, they brought it up themselves.
Childress relates.
"Why is it." they wanted to know, "that
even when Hollywood makes a picture set
in the 20s i"Some Like It Hot." at the
Palace I. they revise the bathing suits to
show so much of Marilyn Monroe? Nobody
wore bathing suits like that then. Everything
was supposed to be flat in those
days."
This Is a good question, of course. A very
good question. Jack didn't have to answer
it. Frank Savage, manager of the Warner
Theatre, who has made a study of such
things for years, spoke up for him.
A MATTER OF EMPATHY
"Its a matter of empathy," Prank said.
The ladies looked baffled.
"Audiences like to identify themselves
with whoever's up there on the screen,"
Frank explained. "The ladies like to think
of themselves as Marilyn Monroe, and the
men like to think they're the guy going
with Marilyn Monroe. Now obviously, no
woman likes to think of herself as she'd
look dressed up in a 1920 bathing suit. If
she did. she'd know that no man was going
to take a second look at her. There
wouldn't be any empathy, and nobody
would go to see the movie."
The ladies didn't appear altogether satisfied
with this, but Mrs. Gerald Welsh, who
introduced the speaker, said she thought
they were straying from the subject. "The
question is the advertising morals code,"
she advised the council. "Perhaps Mr.
Hynes would tell us how it would apply."
"In general," Jack said, "the code requires
that ads conform to the films themselves—that
they shall contain no false or
misleading statements or use any illustrations
that might make the public think
the picture contains something it doesn't.
Nudity is expressly forbidden, in both the
movie and advertising codes, and clothed
figures are suppo.sed to be repre-sented in
such a manner that they won't be offensive
or contrary to good faith or morals.
ME-4
"It's a misconception," he went on,
"partly because of all the publicity the
newspapers give to stars like Brigitte Bardot,
that the movies depend on sex to put
their ads across. Why, I've been handling
movie ads for 29 years. Most of them come
right out of the Hollywood pressbooks, and
I've never had a newspaper—not even The
Vindicator which is pretty strict—question
them.
"The greatest exploitation campaign in
recent years has been for Walt Disney's
'Shaggy Dog.' I don't mean that it's had
the most money spent on advertising, although
it does have a big budget. But Disney
has worked the movie into several
television radio shows—not only his
own, but others—and he even has the
Sunday papers carrying a comic strip about
it. As a result, 'The Shaggy Dog' has the
biggest boxoffice of any movie in recent
years."
The ladies agreed that there was certainly
nothing wrong with the ad cam-
Curly Wilson Has Retired
After 33 Industry Years
EXCELSIOR SPRINGS, MO.—After 33
years of theatre management here, T. S.
"Curly" Wilson has retired from the industry.
His successor as manager of the Beyer
Theatre is Lyle Holman, for the last nine
years manager of the People's Theatre,
Chanute, Kas. Holman has been in the
theatre business 25 years, serving with the
Midwest, Fox Midwest and National Theatres
circuits.
Wilson came here July 25, 1926, to manage
the Beyer and Casino theatres for three
weeks. He has been here ever since.
"I'm just sorry that I'm too old to do it
all over again." he said.
He managed both the Beyer and Casino
for the Midwest Theatre Corp. from 1926
through 1929. In 1930 the Casino was returned
to Mr. and Mrs. Christensen. In
1944 the Casino was remodeled by the Fox
Midwest firm, and was renamed the Siloam
Theatre.
Aff
h««pe^ake,_W. Va,
HUNTINGTON. W. VA.
drive -in representing an investment of
$180,000 by Louis Marcks of Cynthiana,
Ky., is being completed a half-mile west of
Chesapeake on U.S. 52. Marcks is installing
electric heaters and will operate the airer,
which will be known as the Tri-State
Drive-In, on a year-round basis.
Features will include a 110-foot screen
and full menus served in the large concessions
building.
Marcks also owns the Midway Drive-In,
Cynthiana, and the Bourbon Drive-In,
Paris, Ky.
Revolution Proves Boon
To Theatres in Havana
MIAMI — "It is one one of the oldest
axiomatic cliches that it's an ill wind that
blows no good." says George Bourke,
amusement editor of the Miami Herald.
"And now it is even true of Cuban revolutions.
Havana movie hou.ses are enjoying
their best business in several years, a con-
paign for "Shaggy Dog." but they still dition that is not only illustrative of the
preferred to talk about "Some Like It Hot." inevitable factor for good that is in everything,
what
Ed Prinsen, the manager of the Palace,
is also an example of
where the comedy was showing, finally
came to his own defense. He said he
but it
might be termed the justice of compensation.
In the two years just prior to January
1, the movie houses had their very
couldn't remember the bathing suit scenes
the ladies had in mind—if they were in worst years due to a series of bomb explosions
resulting from revolutionary un-
the movie he hadn't noticed them—but
that pictures of Marilyn Monroe were being derground activities. Thus any increase in
used in the ads, and, "after all, what else movie attendance over last year or the
do you have to advertise? How well Marilyn
year before wouldn't have to be too great
Monroe can act?
to be in the high percentage brackets.
"As far as I can see, the movies aren't
"But the attendance at movies is good
any other business. The
peak normal
years. And the reason, we are
caught my eye is on a big
told,
any different from
ad that really
right now compared even with
billboard on is that moviegoing is one of the few amusement
Market street. It shows a
beautiful girl in a bathing suit,
bottle of pop."
drinking a
fields which Habaneros dare in-
in
dulge witliout fear of bringing the attention
of 26th of July intei-venors. Anything
Manager's Car Robbed
MOUNT CLEMENS. MICH.—Wilson Elliot,
manager of the Jewel Theatre, recently
lost a suit, shirt and two radios to
thieves who broke into his car. They gained
entry by slashing the top of his convertible
as it was parked in front of his home.
more ostentatious, it is feared—whether
with justification or not deponent can
saveth not—will bring the asset-counting
fingers of revolutionaries in search of
money to recoup."
Taft Realty Loses Appeal
For Higher Shubert Rent
HARTFORD — The Taft Realty Corp.,
seeking $100,000 additional rent for the
Shubert Theatre, New Haven, from Yorkhaven
Enterprises and others, has lost an
appeal to the state supreme coui-t of errors
here.
Taft claimed that the lease terms involved,
originally signed July 29. 1941. were
subsequently altered to its detriment by
trustees of Taft appointed in connection
with a reorganization of the concern.
Associate Justice Raymond E. Baldwin,
in a unanimous opinion of the high court,
rejected the Taft claim the trustees had
acted illegally because the term of the
lease was longer than their own terms as
trustees.
The high court also held that the lease
called for only a proportionate share of
actual ticket sales when it referred to boxoffice
receipts. Such receipts, it held, did
not include sums recei\ed from program
advertising, sale of sheet music, checkroom
facilities, and sale of candy and soft drinks.
BOXOFFICE June 15, 1959

C I N C I N N AT I Cincinnati Television Critic Cracks
Creaking a house rule, smoking will be
permitted at the downtown Albee during
the closed-circuit telecast of the Patterson-Johansson
championship fight June
25. Currently, the balcony of the Grand is
one of the few local locations were
smoking is permitted. While there is no
city ordinance against smoking in theatres,
the fire department frowns on it.
A prelLminary report shows that the recent
Old Newsboys Day fund-raising drive
of Tent 3, Variety Club, raised approximately
$11,500. The money is used for support
of the Variety Opportunity Workshop
for the mentally handicapped at Goodwill
Industries.
While being demolished, a wall of the old
Rialto Theatre at 1227 Vine St. collapsed,
damaged two parked cars and caused three
women and two children to flee from an
adjacent flat building. The famed old
"Over-the-Rhine" house, known for more
than 60 years as Heuck's Opera House, had
housed second-run movies during recent
years, until it closed in March 1958.
James Quigley, States Film Service shipper,
has passed candy and cigars along
Pilmrow in honor of CoUeene Marie, born
in late May, and John Alexander, Buena
Vista manager, is strutting because he is a
new grandad to a baby boy.
H. Russell Gaus, MGM manager, is vacationing
in Florida for several weeks . . .
Tony Mitrin, Dixie manager, is in California
for a three-week vacation . . . Vacationists
who have returned include Helen
Fitzwater, secretary to Phil Fox, Columbia
manager; Morton Perlman, Columbia
salesman, and Virginia Culver, order clerk
for Midwest Theatre Supply Co. . . . Jack
Finberg, UA manager, attended a company
meeting in New York City.
Exhibitors seen on Filmrow were Ed Hyman,
Keith-Albee manager, and his booker
Hazel Harer, Huntington, W. Va.; Frank
Yassenoff, Columbus, and Frank Carnahan
with Bud Hughes, Manchester, Ky.
European actor Ivan Desny will portray
Prince Nicholas Sayn-Wittgenstein
In Columbia's "A Magic Flame."
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Whip Over Dreary Summer Repeaters
2 Fox Salesmen Complete
Service in Minneapolis
MINNEAPOLIS—Two veteran salesmen
on the staff of 20th Century-Fox, WaiTen
Branton and Harry Levy, were honored by
the exchange at a dinner at the Hastings
Hotel May 28. Both had reached retirement
age at Fox and at the dinner each
was presented "a purse" by their coworkers.
Branton eind Levy also will be honored
by the Variety Club of the Northwest at
a testimonial dinner June 15 at the Pick-
Nicollet Hotel.
Levy, who is the brother of Fox manager
M. A. Levy, started in film business about
a half century ago. He began a^s a salesman
with Paramount in Washington, D. C,
where he remained for six years, later
joining First National Pictures. He then
went with MGM as a salesman in Baitimore
for ten years. Moving westwai-d, he
next joined Pox as salesman in St. Louis
for seven years and spent another seven
years as a Pox salesman in Omaha. Levy
came here in 1939 as Fox city salesman.
He is a member of the Variety Club of
the Northwest and the Zuhrah Temple of
the Shrine. In addition to his wife, Levy
also has a married daughter and two
grandchildi'en residing here.
Branton joined Pox here in 1941 and has
been salesman in South Dakota and southwestern
Minnesota. He comes from a family
long associated with the industry. His
brother John is a vice-president of Minnesota
Amusement Co. and his late brother
Ralph was vice-president and general manager
of Ti-i-States circuit in Des Moines.
Previously to joining Fox, Warren Branton
was with National Screen Service here.
He joined the staff of American-International
here Monday (1).
Cincinnati 'Diary' Debut
Wins Critical Praise
CINCINNATI — "The Diary of Anne
Frank," which had Its local premiere recently
at the swank Valley as a hard-ticket
attraction, probably drew longer and more
enthusiastic reviews from local newspapers
than for any other picture shown here
previously.
On opening day, Ed Wynn was in for a
newspaper luncheon, appearances on local
TV stations and a brief talk before the
night's screening at the Valley.
The opening night performance was for
the scholarship fund of the local chapter.
Mount Holyoke College Ass'n. A special
showing for area exhibitors was set for
June 1, and the house has been booked by
several local organizations for private
screenings. The film has been ticketed for
a limited run of four weeks at the Valley.
Exploiting Big UA Trio
NEW HAVEN—Bill Brown, UA field exploitation
representative, has been working
on "The Horse Soldiers," "Shake Hands
With the Devil" and "A Hole in the Head"
in this territory. He was with Loew's Poll-
New England Theatres for many years.
CINCINNATI — Mary Wood, television
and radio columnist for the evening Post &
Times-Star, takes a mighty dim view of
the summer television fare. In a sizzling
column headed, "TV Prospects for Summer
Dreary Indeed." she declared: "Practically
every filmed series on the home screen
serves up repeats all summer long and almost
every series on television is filmed. Is
there anything more annoying than to tune
in a program and realize, five minutes
later, that you've seen it before?"
After pointing out that the reason is
largely economic, because the excessive
cost can only be amortized "by showing
the films several times," Miss Wood
opined: "It seems to me that television
could make a little more effort to offer
fresh entertainment during the summer
months." She suggests experimenting with
"new talent and program ideas."
"I don't expect every experimental show
to be a blockbuster, but I figure there are
any number of new ideas which should be
preferable to watching 'Wagon Train' back
up to St. Joe for the second year."
Naturally. Miss Wood's caustic comments
drew satisfied smiles from the folks
along Filmrow. As one local exhibitor commented,
"Obviously the great tin god television
isn't in a position to provide yeararound
quality entertainment that is in
any way comparable with the day in and
day out entertainment provided in our
comfortable movie houses."
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BOxorncE June 15, 1959 ME-5

. . . The
. . Dick
. . Walter
. . Opening
. . Milton
. .
Stanley
. .
. .
DETROIT
IJarvey Trombley and Sid Blumenthal.
Columbia bookers, were highly excited
over having a horse actually running
in the famous Irish Sweepstakes . . .
Bill
Green, division director of advertising and
exploitation for Cinerama, has been appointed
special consultant for show business
on the mayor's committee for the In-
As a screen game,
HOLLYWOOD tokes top
honors. As a box-o«ice attraction,
it is without equoL it has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or ear capacity.
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ternational Freedom Festival to be held
here next month.
Maxic Gealer, showman for 40 years and
former manager of the Blackstone. Majestic,
Colonial, Fine Arts, Associated and
other theatres, is taking over the dress shop
in the lobby of the National Bank building.
Good luck in your new venture Max
two houses still remaining in the
old Associated Theatres operation, headed
by Alex Schreiber, Harold H. Smilay, and
associates, may vanish soon. The Loop is
scheduled for razing in a downtown rehabilitation
program now coming before
the Detroit common council, and the suburb
of River Rouge is thinking of razing
the Rouge Theatre for a new civic center.
Norman Meyers, managing director of
the Adams, is well pleased with the big
opening of "The Mysterians," first science
film to play this house in several years .
Installation of a unique new dual-function
concession unit is reported in the Palms
Theatre at Lansing, operated by Robert
Hamilton. A new soft custard-type ice
cream dispensing unit has been installed
between the boxoffice and sidewall in front
of the entrance. In this position, the ticket
seller can also operate the ice cream unit.
Robert O. Fredley and Louis Warrington
of the US 23 and North Flint drlve-lns at
Flint were the booking team of the week,
visiting local exchanges Monday . . • John
McDougall closed the film exchange cigar
store for a holiday Monday, leaving George
Sourvanis isolated but still handling his
fountain customers through the south entrance
. . . Roy Ruben, financial secretary
of lATSE Local 199, returned after a fine
rest at Hot Springs. He's at the Fox .
David C. Cohane, projectionist, was home
ill.
William Heidman is closing the Family
at Grand Rapids .
of the new
Bay Drive-In at Pinconning has been
scheduled for July 1, Bill Sidenstecker of
Allied Artists reports. This will be a 300
car operation, with bookings handled
Carl and Robert Buermele .
J.
Marz is closing the State at Saginaw for a
three-month vacation . . . Sid Bowman,
United Artists manager, was back at his
desk after a tour in Europe.
Exploiteer. Critic in Joust
Over Ideas in Film Ads
DETROIT — A film critic and a film
company publicity representative crossed
pens over the former's charge that "Movie
ads haven't had a dozen fresh ideas injected
into them in 30 years." Arnold
Hirsch, Times critic, indicted the industry's
advertising, noting his view that it
differs from other areas of advertising
which work with "fresh ideas and new approaches."
"Rarely does an ad truly reflect the
character or nature of a picture," Hirsch
charged, with the emphasis usually on sex
or violence. He cited "Compulsion" and
"
"Room at the Top as very worth while
pictures for which the selling emphasis
had turned the spotlight on sex. contrary
to the real content of the films, with resultant
poor boxoffice.
"People are smarter and more selective,"
Hirsch counseled. "Like any other commodity,
movies should be merchandised
with this new fact of life firmly in mind."
Howard Pearl, United Artists advertising-exploitation
representative, took up
the challenge with a letter which Hirsch
printed in his own column in rebuttal,
stressing the uniqueness of motion pic-
— tures "the only product or merchandise
in the world that is sold this way ... A
motion picture is not a commodity or a
service. It is basically and solely entertainment,
the most intangible item in the
universe."
Pearl analyzed the industry's problem as
.
Floyd Akins, Nightingale statistician, was
delighted with the climactic finish of the
bowling season .
Schulte, assisting
cashier at Paramount, attended the 500-
mile race at Indianapolis. He's a longtime "to explain two hours of entertainment in
fan of motor racing London, the limited space of a small ad. It is impossible
Allied of Michigan president, returned
to thoroughly cover all the salient
from New York, well pleased with results points, so the studios focus on one or two
of the conferences with home office executives.
of the major ones."
Bill Wetsman of Wisper & Wets-
Advertising does not mislead as some of
man Theatres is another exhibitor very critics may think. Pearl defended. "If
Moe Teitel of the
its
we are selling a love story and we show a
am
satisfied
Rogers
with the
Theatre
trip . . .
reported his Cadillac clinch in the ads, I sure the public
stalled, probably from vapor lock, between doesn't think the picture is a solid two
the Pox Theatre and the Film building, hours of clinching."
with Mrs. Teitel at the wheel.
Pearl cited details from his own experience—an
all-out traditional type of cam-
William Gunzelman, 20th-Fox auditor,
was in for an exchange visit . . . Joe Lee, paign for "The Man "With the Golden
retiring 20th-Fox manager, is still very Arm," then the campaign for "The Sweet
much on the job ,
Goryl reports Smell of Success"—"a more dignified approach,
very simple, classy and clean look-
the onset of the vacation i-ush at U-I. Elsa
Beilharz, secretary to Manager Dick Graff, ing ads." The results were most unsatisfactory
at the boxoffice, showing that a dif-
headed for northern Michigan, and Lucy
Foster vacationed in parts undisclosed.
ferent type of campaign should have been
used. Pearl said.
He suggested the forthcoming campaign
for "The Horse Soldiers" as a good example
of present-day advertising as "epitomizes
everything that Is great in the advertising
art."
ME-6
June 15. 1959

'Woman Obsessed'
Promotion Contest
KANSAS CITY—The 20th Century-Fox
exchange is conducting a showmanship
contest for this territory to promote
"Woman Obsessed," its summer release.
Two prizes are being offered for the best
campaigns—$200 U.S. savings bond for
first prize, and $100 bond for second prize.
The contest, which closes October 1, is
open to any theatre owner, operator or
manager in the Kansas City exchange area.
The size of the theatre, the amount of
money spent on the campaign, or the actual
boxoffice returns of the feature film will
not be points of consideration in determining
the winners, according to J. R. Neger,
20th-Fox branch manager.
Campaign entries should cover all or
some of the following categories and must
be shown by documentation of their actual
employment. These categories and the type
of documentation required are as follows;
1. Advertising and publicity—actual
tearsheets from newspapers, heralds or
any printed medium.
2. Exploitation — photos of stunts
employed or gimmicks used.
3. Radio and TV—affidavits from
the stations attesting to actual time
used and any promotion activities.
4. Publicity — same as under category
1.
5. Retail cooperations—same as under
category 1.
6. Civic activities—same as under
category 2.
Judges will be Ben Shlyen, publisher of
Boxoffice: John Quinn, Kansas City
correspondent for Variety, and J. R. Neger.
20th-Fox branch manager.
Jurow, Shepherd Invited
To Bridgeport Festival
NEW HAVEN—Martin Jurow and Richard
Shepherd, producers of the upcoming
Paramount release, "The Fabulous Showman,"
an adaptation of the P. T. Barnum
biography, have been invited to the llth
annual Barnum festival in adjoining
Bridgeport, the showman's home town,
June 26 - July 5.
Shepherd, in acknowledging the invitation,
commented: "Paramount Pictures, as
well as Mr. Jui'ow and myself, having a
tremendous interest in the life, times and
world contributions of P. T. Barnum to
entertainment and showmanship, can only
commend and applaud the people of
Bridgeport and those specifically involved
in the Barnum festival for furthering the
memory of this 'fabulous showman.' "
James Jellico Appointed
Myers Operations Chief
STATESVILLE—Jim Jellico, manager of
the Playhouse Theatre for the last two
years, has been named operational manager
for the Myers Theatre Corp. He will supervise
theatre operations in Ayden, Enfield
and Lillington, with his headquarters and
residence in Ayden.
A. F. Sams jr., president of the Statesville
Theatre Corp., which operates the
Playhouse, has assigned Donald Coffee,
24, to replace Jellico here.
BOXOFFICE :: June 15, 1959
INDUSTRY PROFILE
Much Good Came to Joe Denniston
From His Monroe, Mich., Theatre
MONROE. MICH.—When Joe Denniston
closed the FamUy Theatre on
Main street here
recently, nobody
felt worse about it
than Joe.
It was exactly 42
years ago that
Denniston stood at
the front entrance
and welcomed the
fii'st patrons to
the splashy new
$73,000 theatre,
according to
James Glynn in an
article in the Detroit
Free Press.
Joe Denniston
He took his wife Jessie, and their two
daughters, Pauline and Lucille, to their
first nicekelodeon show.
"We all enjoyed it," said Joe. "But it
meant something more to me Uian just
a night of pleasure. I could feel the excitement
of it right down to my toes
and I had to do something about it."
He went back and asked his boss to
raise his pay from $9 a week to $12.
The boss refused and Joe quit. He took
his family and $500 to Paulding, Ohio,
and opened his first theatre.
"We called it the Theatorium. It cost
us $480 to get the doors open and that
left us with a $20 bill. We knew we
had to make it go."
Joe operated the old hand-cranked
Edison projector and his wife sold tickets.
They filled half the theatre with
chairs rented from an undertaker and
sat the rest of the customers on 2x10
boards placed on nail kegs.
"And boy," said Joe. "they loved it!
I used to stand outside the theatre and
listen to them rave about how the pictures
actually moved."
The films featured at the Theatorium
were imported from Fiance because the
motion pictui-e industiy in America had
not begun.
"There was nothing to them but people
loved 'em," said Joe. "I remember
one that showed nothing except waves
breaking on a beach. The customers ate
it up."
SHOWED FIRST FEATURE FILM
Joe stayed in Paulding long enough
It was the pride of Monroe's 5,000
citizens then. Monroe now boasts more
to make some money and to introduce
than four times that population.
to his patrons the first full-length
Across the street from the Family in
American-made film. "The Great Ti-ain
his second-floor office in the newer,
Robbery " Then he moved to Monroe
roomier Monroe Theatre, Joe Denniston
stared out the window at the Fam-
in 1911 and started his fii'st Family
Theatre. He showed the original Passion
Play, which was presented as a
ily's empty marquee.
"I can't feel too badly about it," he
three-part serial.
mused, "because it was too good to me
"You had to come three nights m a
while it lasted. It paid for my house, it
row to see the whole thing," he said,
bought me a 200-acre fai-m, it built and
"and to my knowledge no one missed
paid for the Monroe Theatre and it gave
me just about everything I have in the
The fii-st Family closed in 1917 when
world."
the new one opened. In all those years,
RESEMBLES DEMILLE
Joe Denniston never missed seeing a
That was a good way of looking at picture that played in his theatres.
it his friends told him. It never bothers
Joe Denniston when his friends tell movie fan," he said. "I love 'em."
"I'm probably the world's greatest
him he has been in the theatre business His favorite star? "Mary Pickford. I
so long that he looks like the late Cecil met her several times in person and she
was just as sweet and demure off stage
as she was on. I never heard anyone
B. DeMille.
"And the reason it doesn't bother me,
said Joe, "is because it's tme."
say an unkind word about her."
You have to admit that Joe, now in Which one did he like the least?
his 80th year, closely resembles the great "Charlie Chaplin. You made money
Hollywood director. The prominent bald showing his pictures, but the man himself
was so despicable that you ha,ted
spot, the fringe of white hair and the
cut of their faces are the same.
to have his name on youi- marquee."
The closing of the Family got Joe to STILL ACTIVE IN EXHIBITION
thinking about the 52 eventful years he As he approaches 80, Joe Denniston
has devoted to show business. His story, still plays an active part in the operation
which spans the years from the nickelodeon
to Cinemascope, began one well-
In. Little by Uttle, he is passing on the
of the Monroe and the Denniston Dnveremembered
night in 1906. Joe was a responsibility to his only grandson, Joseph
W. Sterling, 27, who Joe flunks
newspaperman—editor of the weekly
Eagle in Union City, Ind.
is shaping up as an able successor in
the theatre business.
Life in Mom-oe has been good to him.
He still is the chairman of the board
of the People's Federal Savings & Loan
Ass'n after serving many years as presi-
Joe lives, appropriately, at 136 Hollywood,
in Monroe, with his wife, now 77.
He keeps in close touch with his daughters,
Pauline Sterling, who lives in Detroit
and is a feature writer for the
Fi-ee Press, and Lucille Dull, who lives
in Monroe.
Never once in his 48 years in Monroe
has he ever thought of moving on.
"WTien I walk along the street here
everybody walks up to me and says
Hello, Joe' and that's just the way X
like
it."
ME-7

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It helps these patriotic people enhance their resources for
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If your company has not yet installed a Payroll Savings
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BOXOFFICE
U. S. COVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS. FOR THEIR PATRIOTISM, THE ADVERTISING COUNCIl AND THE DONOR ABOVL
ME-8 BOXOFFICE :: June 15. 1959

—
—
—
—
—
'
'
'Room' Is Standout
In Humid Boston
BOSTON—June doldrums hit the town
with a smack. With the exception of "Room
at the Top." grosses were below average.
some theatres hitting a new low for the
year. "The Third Sex" led the field in the
new product; "Pork Chop Hill" was second.
"The Diary of Anne Frank," on a roadshow
basis, will be withdrawn after six
weeks at the Saxon and "Ask Any Girl"
brought in.
(Averoge Is 100)
Astor— It Happened to Jone (Col), 3rd wk 90
Beacon Hill—Gigi (MGM), 22nd wk 85
Boston South Seas Adventure (Cinerama),
. .
Copri—The Third Sex (D&FJ
Exeter Street—Two reissues
120
Gory The Young Philadelphions (WB), 2nd wk. 90
Kenmore Room at the Top (Cont'l), 3rd wk. 1 70
90
Memoriail— Pork Chop Hill (UA)
The Ten Commondments (Para),
Metropolitan
3rd wk 50
Orpheum Green Monsions (MGM) 70
in Thunder the Sun (Para); The
Poramount
Hangman (Para) 70
Saxon The Diory of Anne Fronk (20th-Fox);
wk St-h 50
State The 65
Doctor's Dilemma (MGM), 2nd wk...
'South Paciiic' Opening Exceeds
New Haven Expectations
NEW HAVEN—Bailey Theatres, pleased
with the initial audience reaction to "South
Pacific." at $2 top. announced a six-week
sale of tickets at the Whalley and the
Magna attraction may well go beyond that
time limit.
College Hey Boy! Hey Girl! (Col); Foce of o
Fugitive (Col) 90
From Here to Eternity (Col), The Noked
Crown
and the Deod (WB), revivals 80
Lincoln
Is Love My Profession (KIngsley), 2nd wk. 90
Poromount Thunder in the Sun (Pora); The
Hangman (Para) 85
^Womon Obsessed (20th-Fox); Cop
Poll
Hoter (UA) 100
Roger Sherman Pork Chop Hill (UA); Guns,
Girls and Gangsters (UA) 110
1
Wholley South Pacific (Magno) 35
'It Happened to Jane'
Big Hit in Hartford
HARTFORD-Sold with a sterling promotional
campaign, "It Happened to Jane"
opened here with 145, far ahead of all
other first-run competition.
Thunder in the Sun (Para); King of the
Allyn
Wild Stallions (AA)
Art— II Trovotore (5R)
90
70
Cine Webt^-Auntie Mame 80
(WB), revival
E. M. Loew It Hoppened to Jone (Col); Face of
(Col) o Fugitive '''5
Meodows Some Like It Hot (UA); Drongo (UA),
Polace Night of the Quarter Moon (MGM);
Guns, Girls and Gangsters (UA) 90
Poll—A Woman Obsessed (201-h-Fox); Blonde
Blockmoiler ( AA) 05
Strand— Imitation of Life (U-l), 3rd wk 100
J. E. Charbonneau Dies
NASHUA. N. H.—Joseph E. Charbonneau.
an exhibitor 35 years, died here
May 31 after a long illness. He owned and
operated the Eagle Theatre in Manchester
until it was closed and was associated with
the Palace, Strand, Crown and Star theatres
in the Queen City for many years. He
also managed the Concord.
Dozen D\isk-to-Dawn Shows
NEW HAVEN — A dozen Connecticut
drive-in theatres ran Memorial Day weekend
dusk-to-dawn shows, screening as
many as five major features in one evening,
charging regular admission, and, in
a majority of situations, providing free coffee
and doughnuts at the midway point.
BOXOFHCE June 15, 1959
5 00 Cub Scouts Parade to f . M. Loew's
At Hartford to See 'Jane Premiere
tres, said he felt that newspaper coverage
of location shooting and subsequent
news notes over the past months aided
immeasurably "in keeping the film's title
and its principals very much in the pub-
HARTFORD—The Connecticut territory lic limelight. In an ca calling for constant
sat up and paid admiring attention to Columbia's
"It Happened to Jane" state premiere
reminders to the buying public, any-
thing that we can do, as working showmen,
theme star
at the E. M. Loew's here recently. to get a picture's title or or
Backed by a month-long promotion campaign,
identification across can aid and abet an
the motion pictm-e. filmed on Con-
opening."
necticut locations a year ago, received the The Hartford area council of the Boy
opening night benefit of a Cub Scouts parade—500
strong—plus extensive pre.ss, ra-
its publications. Young Teddy Rooney,
Scouts of America provided coverage in
dio and video coverage of massing of col-
playing the screen son of Miss Day, is
seen as a Cub Scout.
ors in front of the theatre.
Richard Kahn and Martin Blau. expoiltation
manager, and assistant publicity
manager of Columbia, represented ailing
Doris Day in the premiere. Miss Day calling
in "regrets" to local drama desks from
her Beverly Hills, Calif., home. Kahn and
Blau, plus George E. Landers, division
manager for E. M. Loew's Theatres, and
Bob Cooper, publicist assigned to the local
campaign, hosted press executives at a
Statler Hilton dinner following the parade.
Fanning out from his Hartford base,
Cooper also covered these key Connecticut
situations:
Stanley Warner circuit's the Garde, New
London, managed by WiUiam Decker, and
the State, Waterbui-y, managed by Mrs.
Julia Smith; Perakos Theatres, Hi-Way
and Beverly, Bridgeport; the Deep River
Theatre, Deep River, and Essex Square
Theatre, Essex.
All of these theatres opened the picture
after Hartford, receiving sizable newspaper
promotional benefit in the process.
The film, starring Miss Day, Jack Lemmon
and Ernie Kovacs, was shot in the
Deep River-Chester-Hartiord region during
six weeks in mid-1958, the troupe of
100 HoUywoodians headquai-tering at the
Statler Hilton.
George E. Landers. E. M. Loew's Thea-
Richard Kahn, exploitation manager,
and Martin Blau, assistant publicity
manager, Columbia, are greeted
at Hartford railroad station by Cub
Scouts, latter part of a Cub Scout parade,
500 strong, for the "It Happened
to Jane Hartford premiere.
MPTO of Connecticut Golf
And Outing on August 18
HARTFORD—The MPTO of Connecticut
will hold its annual golf tournament
and outing at the Mill River Counti-y Club,
Stratford, the afternoon and evening of
August 18. Cochairmen are Harry F. Shaw,
division manager, Loew's Poli-New England
Theatres, and B. E. Hoffman, Connecticut
Theatres.
As in previous years, the highlight will
be the golf tournament, participants to
include distributors and exhibitors from
the Atlantic seaboard states, a trophy dinner
will feaui-e awarding of prizes.
The arrangements committee consists of
James Bracken, Stanley Warner Theatres;
Robert M. Sternbui-g, New England Theatres;
Albert M. Pickus. owner, Stratford
Theatre, Stratford, and TOA executive
committee chairman; John Perakos, assistant
general manager, Perakos Theatre Associates;
Lou Brown, ad-publicity manager,
Loew's Poli-New England Theatres,
who is secretaiT; Samuel Weber. Rosen
Film Delivei-y. treasurer; and Herman M.
Levy. TOA general counsel and executive
secretary, MPTO of Connecticut.
The distributors committee cochairmen
are Irving Mendelsohn, UA, and Henry
Germalne, Paramount.
Weber is handling advance reservations.
May Build Sports Arena
In Downtown Hartford
HARTFORD—A sports arena for Hartford,
long proposed by various factions,
may become a reality within three years,
according to Councilman Dominick J. De-
Lucco.
He told the 11th annual Connecticut
Boxing Guild dinner: "If the choice is on
the west side lof Main street', it will be
a reality within three to five years. If on
the east side, it will be in three years."
Councilman DeLucco's statement was
based on discussions held with the city
plan commission members.
The entire downtown area is in the midst
of a huge redevelopment program.
Parental Consent Waived
HARTFORD — Of interest to drive-in
theatres, the state legislature has completed
action on a bill to perniit the state motor
vehicles commissioner to waive parental
consent for drivers' licenses by those in the
18-20 age group. Such could be waived,
however, only when the parents were out
of the state or could not be reached in a
reasonable time.
NE-1

• • Aaron
BOSTON
Cympathy is extended to AI, Mickey and
Molly Daytz of Daytz Theatre Enterprises
in Uie death of their mother, Mrs.
Mary Daytz of Brookline Rilkin.
brother of Herman and uncle of Jul-
.
ian, both of Rifkin Theatres in Boston,
died in New York.
The sneak preview of "Ask Any Girl" at
the Gary Theatre drew such a crowd that
it was necessary to stop selling tickets at
8:45 p.m. The newspaper readers stated
the special screening would go on at 9 p. m.
Every seat in the theatre was filled when
the film got under way. Audience reaction
was so enthusiastic that many gag lines
were lost in the uproarious laughter. The
film opens in mid-June at the Saxon Tlieatre.
replacing "Diary of Anne Fi-ank. '
It
will be on a continuous run basis.
Irving H. Bloom, advertising promotional
specialLst became a grandfather for the
fifth time when a third boy was born to
his daughter, Mrs. Marcia Frutkin of Newton.
All of his grandchildren are boys.
Joseph E. Levine, president of Embassy
Pictures Corp. of Boston and New York, is
expanding his activities to Rome, where
he will open an Embassy Pictures office
in July. Joseph Pi-yd will be the director.
Early in July, "Hercules" Levine will fly
to London and Paris and thence to Rome
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/OvOprofitably selling MOV-E-VUE rain visors.
We supply FREE trailer.
Write:
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p. O. BoK 899 • Woterbury, Conn.
FILMACK'S
th Year of
SPECIAL
TRAILERS
jAtf. UA. gift Spi^
and Qiiatihf.
mau Si
to oversee the establishment of the new
quarters in the ItaUan city. He will spend
the greater part of June in his New York
office. With "Hercules" all set to go into
general release in July, Levine has the following
films ready for the coming season:
Hercules Against the Gods, staiTing Steve
Reeves: White Nights, starring Maria
Schell; When the Hot Wind Blows, starring
Gina LoUobrigida; Jack The Ripper;
Aphrodite and The Fabulous World of
Jules Verne.
Because the money raised in the CJA for
the motion picture industi-y's part in this
year's drive has exceeded that of any other
year. Joseph Linsey, general chainnan of
the Greater Boston division, presented industry
chairman Edward S. Redstone with
a special citation for his campaign efforts.
Through these pages, Redstone wants to
thank the industry and contributors for
making this excellent result possible.
Joseph Saunders is resigning from the
booking department of American Theatres
Corp. to join Smith Management Co. as
assistant to head buyer and booker Sam
Seletsky. The switch will take place in
mid-June. Joe started his career 24 years
ago as an usher in the Fenway Theatre,
then controlled by the old M&P Theatres
circuits. He also ushered at the Metropolitan
for the circuit and then went into the
ad sales and maintenance departments,
where he worked under Joe Baker. Later
he switched to booking with Walter Higgins.
World War II interrupted his career
4'/2
for years while he served in the
Navy. On his retui-n he went back into
booking under Henri Schwartzberg and
Chet Stoddard. At the time of the splitup
between M&P Theatres, he remained with
American Theatres Corp., a position he has
held for ten years. No replacement for
Saunders at ATC has been announced.
The Charlie Chaplin reissue, "Modern
Times," has been booked into the Exeter
Street Theatre for an extended engagement.
Mrs. Alperin in Syndicate
HARTFORD—Mrs. Alfred Alperin, wife
of the Meadows Drive-In manager, is part
of a new syndicate that has acquired the
Moodus Pines Hotel, summer resort hostelry
at Moodus. Alperin has no association
with the new concern.
Close in Stafford Springs
NEW HAVEN — Markoff
has
closed the Palace, sole film theatre in Stafford
Springs, for an indefinite period. The
theatre, during the past several years, had
been operating on a curtailed schedule. It
was built 50 years ago.
Boston Rialio Makes
Way for Expressway
BOSTON—Tuesday, May the 26th, was a
sad day for Fred and Joseph Fedeli. After
41 years of continuous operation, the brothers
closed the doors of the neighborhood
Rialto Theatre, which has been taken over
by the state to make way for the new expressway
to Worcester.
In all. 133 parcels of land have been condemned,
forcing 500 families to find other
living quarters.
Back in 1912, the Fedeli brothers took a
lease on the old Bijou Theatre. It was
strictly a family affair. Fred was the projectionist,
Joseph the doorman and ticket
taker and a sister Angelina was the cashier.
They ran it until 1920. In 1918, the Fedelis
acquired a lease on the new 1,200-
seater Rialto, a de luxe neighborhood operation.
Ten years later they bought it. It
has never been out of the hands of a Fedeli.
"When I read in the Worcester papers
that the state was planning to build the
new highway right through the Rialto
property, I was filled with sadness," said
Fred Fedeli. "Next to my family, my big
love has always been the Rialto. The neighborhood
and the people in it have been
good to us. We have seen several generations
come and go. The Rialto was it."
The next question seems to be what will
Fred and Joseph Fedeli do? Fred's son
Edwin is owner-operator of the Tri Town
Drive-In in Lunenberg. It is not too far off
the beam to suppose that when the highway
construction is completed, the Fedeli
brothers may return to that area to build
VERMONT
a smaller, intimate neighborhood theatre.
The producers of "Shake Hands With the
Devil," George Glass and Walter Seltzer,
were here preceding opening June 3 at
Loew's State. The film was shot entirely
in Ireland.
billboard control division in the Sec-
The Senate has decided to keep Vermont's
retary of State's office, instead of transferring
it to the highway department, as
Sarah Lurie, cashier at Columbia, is
spending her vacation in California.
Through district manager Harry Rogovin,
previously voted. The upper chamber also
Sarah will visit the Columbia studios
favored having all employes of the agency
. . .
James J. O'Brien, 58, business representative
of Local 11, lATSE, for 29 years, died
become classified workers subject to state
personnel rules and procedures. The division
includes an administrative assistant,
May 29 at Harley Hospital . . .
Mrs. Anne
Pickering, wife of Don Pickering, head of former Mayor Anson F. Barber of Montpelier
: a billboard clerk and two inspectors.
the stage and drapery department of Capitol
Theatre Supply Co., died suddenly May
The authority of the state fire marshal
28.
to force compliance with safety regulations
was extended in a Senate safety measure,
which has been approved by the House.
The new measure permits the marshal to
force removal of safety hazards which have
existed since before 1951, a power said to
be lacking under the law as it now stands.
Connecticut Stars Cast
In Several Major Films
HARTFORD—Of Connecticut exhibition
interest are these latest Hartford personality
assignments to major studio films:
Mike Kellin. The Mountain Road, Columbia:
Katharine Hepburn, Suddenly Last
Summer, Columbia: Ed Begley, Odds
Against Tomorrow, UA: Jerome Cowan,
Have Rocket, Will Travel, Columbia: Gary
Merrill, The Pleasure of His Company,
Paramount.
BOXOFFICE June 15, 1959

. . . William
. .
. . Irving
. . . Joe
HARTFORD
.
JJarry Feinstein, James M. Totman and
Phil Zimmerman, Stanley Warner
Theatres, visited Jack Sanson, SW Strand
Brown. UA exploitation department,
came through ahead of "The
Horse Soldiers." "A Hole in the Head" and
"Shake Hands With the Devil" . . Richard
Kahn. exploitation manager, and
Marty Blau, assistant publicity manager,
Columbia, were in from New York to discuss
upcoming product with Allen M. Widem,
Hartford Times, the latter providing
the Kahn-Blau commentary a half-page
layout.
A. M. Schuman, an early-day theatreman,
returned to his Daytona Beach, Pla..
home, following a stay here . . . Rube
Lewis, retired Palace stage manager, will
fly back to his Los Angeles home in Au-
The Latin-American population, mushrooming
here, is getting more attention
from bookers. James Brahm. at the 1.200-
seat Parsons, is showing Spanish-language
films on Sundays, as are LawTence Carni
and Marvin Goldman, Sunday tenants at
the State. As far as is known, in both situations,
first-run product only is screened
during the afternoon and evening hours.
NEW HAVEN
Irving: Hillman, Stanley Warner's Roger
Sherman Theatre, and Bill Brown. UA
exploiteer, have lined up a handsome mid-
Jime promotion campaign for "A Hole in
the Head," to include special preview
screenings . . . Bailey Theatres' enterprising
Franklin E. Ferguson got regional celebrities
to attend the opening night performance
of Magna Theatre Corp.'s "South
Pacific" at the suburban Whalley.
Lou Brown, ad-publicity chief for Loew's
Poli-New England Theatres, got a rousing
round of applause at the Advertising Club
of New Haven luncheon meeting. He
stepped down as ad club president after
a year's tenn . . . Perfect baseball weather
graced the Little League opening doublenfiVB-Iri
"aarams
THEATRICAL ADVERTISING CC
;i3IO CQSS AVE. • DETROIT I MICH
header in North Haven, when the New
Haven Drive-In team trounced Knudsen's
Daii-y 17 to 9.
The Quinebaug Drive-In, Route 131, is
screening its main feature first on Mondays
and Wednesdays .
Hillman
gave away 2.000 free photos of Ricky Nelson
for Warners' "Rio Bravo
"
Dol-
This exchange
. . .
territory's COMPO public
gin. Pine film booker, has been ailing
relations committee, announced by information
chief Charles E. McCarthy, will
consist of Harry F. Shaw. Lou Brown.
Maurice Bailey. Norman Bialek, Albert M.
Pickus, Han-y Feinstein and James M.
Totman.
Mr. and Mrs. Samuel I. Safenovitz, owners
of the Yale Theatre, Norwich, have announced
the engagement of their daughter
Phyllis, supervisor of speech and hearing
therapy in the Bloomfield schools, to Louis
Lambert of Riverdale, N. Y., senior laboratory
supervisor at Columbia University
electronic research laboratories. New York.
MAINE
period ... A free cosmetic bag was given
to each lady attending a recent Friday
night show featuring the film, "Tempest,"
at the Lisbon Drive-In, Lewiston.
The House of Representatives approved a
bill to restrict outdoor advertising on the
interstate highway system ... A recent
extra attraction for one night only at the
Lewiston Drive-In was Cortell's Bathing
Beauty Style show. The screen featured
Brigitte Bardot in "The Bride Is Much Too
Beautiful."
BRIDGEPORT
Qharles K. Kleiman, manager of the subsequent-run
Rialto. is a showman who
is a firm believer that theatre seats can
be filled if a manager keeps on his toes for
every opportunity. Recently Kleiman was
playing film entitled "Hot Angel." a film
having to do with motorcycle enthusiasts.
He played it two nights to pretty good business.
But the third and final night appeared
a bit dubious from a boxoffice viewpoint.
So he contacted the Bridgeport
Motorcycle Club, which has a fairly large
membership, and arranged an admission
plan that permitted every other member to
see the show free. And the idea filled his
potential empty seats.
Mario Aronne Manager
HARTFORD—Carroll J. Lawler, general
manager of Community Theatres, has
named Mario Aronne. formerly in independent
exhibition as lessee of the Glastonbury
Theatre, Glastonbury, as manager
of the Art Theatre, Hartford.
NEWHAMPSHIRE
^he Sky-Ray Drive-In in Hooksett has a
new 50-cent admission charge . . .
Esther Williams, film star and former
Olympic swimmer, appeared before members
of the legislature in Concord, in behalf
of the President's Committee on Physical
Fitness of Youth. After her talk before
the House and Senate, she was honor
guest at a luncheon at the home of Mr.
and Mrs. Charles W. Tobey jr.
The Palace Theatre in Manchester is
closed for the simimer but will be reopened
early in the fall. The closing program featured
William Holden in "Stalag 17" and
Elizabeth Taylor and Montgomery Clift
in "A Place in the Sun."
The Dartmouth Glee Club will appear
at the Radio City Music Hall in New York
when the film. "The Nun's Story." opens
there. It will be the club's first theatrical
appearance in its 90-year histoi-y. although
the group has been featured in movies and
concerts, on radio and television. Thirty
members of the glee club, directed by Prof.
Paul Zeller. will appear in the stage production.
"Bonanza." which will be fea-
gust . . . Sal Adorno sr. of M&D Theatres,
played a live Italian stage-screen show on
a recent Monday evening at $1.50 top .
Doug Amos, general manager. Lockwood
& Gordon, came down from Boston to
lunch with regional police chiefs and discuss
the Children's Cancer Research Foundation
"Jimmy Drive."
^wo brothers who pleaded guilty to arson tui'ed with the movie. The Dartmouth singers
were seen in the Cinerama film, "Cine-
charges, including an attempt to ignite
Sporting events aren't particularly attractive
these nights—a recent boxing show
a theatre April 27, have been sentenced by rama Holiday." and several shorts.
Superior Court in Bangor. HoUis Anderson
at $3.50 top, at the 4,200-seat State Thea-
The new Palmer's Motel, opened on
jr. 21. was given a 2'2 to 20-year term Route 16 in Wakefield by Bob and Char-
customers. The
tre here,
theatre,
Bros., is
drew
owned
traditionally
only
and
342
operated
closed during
by
in the state prison, while his brother. Gordon,
17, was sent to the Men's Reformatory
HaiTis
lotte Palmer, is offering passes to an open
warm
air theatre to guests of the establishment.
in South Windham for an intermediate
months, reopening after Labor Day.
Heavy N. E. Bookings
For 'Stooges' Featurettes
NEW HA'VEN—The television
jpccess of
the veteran comic trio. The Three Stooges,
has led to extensive first-run and suburban
bookings of Stooges featurettes, a
Filmi-ow survey indicates. "Tlie Three
Stooges Fun-o-Rama" was booked into the
first-run, downtown Roger Sherman, key
Stanley Warner house here.
Connecticut television stations, notably
WNHC-TV, New Haven, have not overlooked
the promotion possibilities. The latter
outlet, for example, is using handsomely
resplendent 24-sheets throughout the
state, advertising daily showings of
films.
a screen game,
HOLLYWOOD takes top
honors. As a box-office atwithout
equal. If has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOILYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokle. Illinoi:
June 15, 1959

for
PROVIDENCE
J^early five years after the hurricane which
inundated Providence, taking many
lives and wreaking mmions of dollars worth
of damage, repairs are stiU being made.
Last week workmen were installing new
sidewalks around the entue property owned
by Loews State Theatre, in tlie area that
was probably the hardest hit in the huiTicane.
The walks were badly undermined
George Norton, assistant at Loew's
State, who has devoted many hours of his
spare time doing volunteer work at the
Veterans' Hospital, was presented a Certificate
of Merit by Governor Christopher
Del Sesto.
Bill Trambukis, Loews State manager,
and delegate of the local Junior Chamber
of Commerce, will motor to Buffalo to attend
the convention of the United States
Junior Chambers of Commerce.
Edward M. Fay, Rhode Island chairman
for the Jimmy fund campaign, arranged a
John Findley, Westerly
Theatreman, Stricken
PROVIDENCE—John B. Findley of Montauk
avenue, for many years a Westerly
theatreman. died recently at a hospital
in Boston. Findley headed the Westerly
Theatre Operating Co., which had the
United Theatre in Westerly and the Central
in Pawcatuck, Conn., and he also operated
the Strand in Mystic, Conn. Since
1954 he devoted himself to real estate interests.
He was a member of the Stonington
board of finance, at one time was president
of the Westerly Chamber of Commerce.
He is survived by his wife Vera.
Film Censor for 31 Years
At Providence, Is Dead
PROVIDENCE—Capt. George W. Cowan,
80, city police censor for 31 years until he
retired six years ago, died recently at his
home.
From 1922 until 1953 Captain Cowans
word was law on movies, plays and all
forms of theatrical entertainment in
Providence. Frequently his rulings brought
forth a storm of criticism, as when he
banned Eugene O'Neill's "Strange Interlude"
in 1929. New York drama critic
Brooks Atkinson accused Cowan of "sheer
"
ignorance banning the play, but the
edict stuck.
His censoring of another Pulitzer prize
play—William Sarotan's "Time Of Your
Life "—in 1941, led producer Eddie Dowling,
a Woonsocket native, to give a bitter curtain
speech against Captain Cowan's
methods.
Although he was a member of the National
Board of Review of Motion Pictures,
Captain Cowan's major reference on the
suitability of a picture was the National
Legion of Decency, a Catholic organization.
Cowan often said he never knowingly
$10-a-plate dinner Thursday

—
—
'
'Green Mansions' High
In Favor al Toronto
TORONTO—The pick of the week was
"Green Mansions" at the Uptown, although
there were a couple of holdovers
that continued strong: namely "It Happened
to Jane" at the Imperial and "Room
at the Top" at the Towne, both in their
second week.
(Average Is 100)
Carlton—The Mon in fhe Net (UA) 100
Eglintcvn—Solome (Col), reissue 100
Hollywood The Sound ond the Fury (20t-h-Fox),
3rd wk '"0
Carry on Admiral (JARO), 3rd wk 100
Hyiand
It Imperial— Happened to Jone (Col), 2nd wk.,.110
Loew's—Some Like It Hot (UA), 8th wk 100
Norfown— Imitation of Life (U-l) 05
South Pacific (Magna), 48th wk 105
Xivoli
Towne Room at the Top (IFD), 2nd wk 110
University ^Wotusi (MGM) 105
Uptown Green Mansions (MGM) 110
'My Uncle' Draws Well
In Vancouver
VANCOUVER — "My Uncle" and "Rio
Bravo" drew the most attention, the former
picture attracting sufficient patrons to
warrant a "good" rating. However, the
cool weather and heavy rains kept some
patrons at home. Local beaches, closed
throughout last summer, have received a
clean bill of health for this season and
should provide competition to theatres
when the weather gets hot.
Copitcl Count Your Blessings (MGM) .... Moderate
Orpheum—Rio Bravo (WB) Average
Pilaza Carry On, Sergeant Foir
(SR)
Stonley South Pacific (Magna), 32nd wk Foir
Strand South Seas Adventure (Cinerama),
Studio—My Uncle (IFD) ''.'.'..''
Good
Imitation of Life (U-l), 3rd wk Fair
Vogue
Hconilton Students Enjoy
Odeon Panel Discussion
TORONTO—Many high school students
of nearby Hamilton were present at the
Palace for a Saturday morning panel discussion
on various phases of motion pictui-e
presentation. It became so interesting
that it ran overtime, preventing the screening
of "The Mating Game" for the teenagers.
The program was arranged by Canadian
Odeon as part of a series of such gatherings
in Toronto and elsewhere. Members of
the panel from Toronto were Charles Maston,
director of JARO publicity; Ron Leonard,
promotion manager of Odeon Theatres
of Canada, and Gerald Pratley, CBC
film commentator. They were joined by
Ed Hocura, film editor of the Hamilton
Spectator.
Ralph Bartlett distributed passes among
the Hamilton students so that they could
enjoy "The Mating Game" during its engagement
at the Hamilton Capitol.
A previous panel was conducted here at
the Hyiand with many collegians present.
Canadian Sponsors Given
More Radio. TV Time
OTTAWA—Of interest to theatre owners
and others is the announcement that the
federal-controlled Board of Broadcast Governors
had eased restrictions on commercials
in connection with both television
and radio programs, effective June 1. Such
advertising can run a total of seven minutes
on one-hour broadcasts, down to 75
seconds for a five-minute program, at any
time during the day or night.
BOXOFFICE :: June 15, 1959
Tourists Help Attendance
In Montreal Theatres
MONTREAL—Motion picture attendance
was pronounced generally good in the city
and district by exhibitors and distributors
as U. S. tourists began their annual trek
to the north on Memorial Day. Tourists
have been seen in various downtown houses
in substantial numbers since the holiday
weekend.
Meanwhile, the better class of product
has been helping maintain fairly strong
attendance since the first of the year, with
more money being earned by exhibitors.
Despite the still keen competition from
television, exhibitors say that the younger
dating generation seems to be turning back
to motion picture theatres for their favorite
entertainment.
Meanwhile the number of theatres in
both the city and district has remained
constant since the first of the year. Division
between French and English-language
films is fairly equal, although in the
decidedly French-language cities of Quebec
province, French films are very popular.
The latter group includes a good
percentage of American-made films, dubbed
in French.
Call Out lo Barkers
To Push Ticket Sales
TORONTO—A hurryup call has been
all issued to members by the ticket committee
of Variety Tent No. 28 to get busy
on the sale of ducats for the annual benefit
baseball game June 24 in aid of Variety
Village School for Crippled Boys.
It was pointed out that, with the exception
of the field boxes at $5 a seat, regular
prices prevail for the game between
the Toronto and Columbus teams in the
International League. In addition, the patrons
get a stage show, band music and a
chance on many valuable prizes.
Handling the sale are Ernie Rawley,
Edwin DeRocher and Harold Meyers, and
mail orders for admission pasteboards are
to be sent to Rawley at the Royal Alexandra
Theatre, 260 King St. west.
Chief Barker Dan Krendel also pointed
out there was tardiness on the part of
tent members in getting display advertisements
for the souvenir program.
Parliament Considers Act
To Redefine 'Obscene'
OTTAWA — Parliament has reached the
point where it will consider legislation to
amend the criminal code to define as illegal
any motion picture, photograph, book
or other publication which unduly exploits
sex or crime. To date there has
never been any law which interprets what
can be accepted as art or classified as obscene.
The new act is expected to become
a guide for provincial film censors as well
as police officials.
70mm for Uptown Maybe
TORONTO—Loew's Uptown may install
equipment for the presentation of 70mm
product. The report is that the conversion
of the Uptown may take place in time
for the Canadian premiere of "Ben-Hur"
next fall. Confirmation from New York
is awaited.
Third Pioneer Term
For Phil Maurice
MONTREAL—Phi Maurice of Consolidated
Theatres was
re-elected president
of the Canadian Motion
Picture Pioneers
at the association's
11th annual meeting
in the Sheraton-
Mount Royal Hotel.
This will be his third
consecutive term.
Also elected were L.
Ernest Ouimet, honorary
president: Edward
Schrider and
Phil Maurice Arthur Larente, vicepresidents;
J. Art
Bahen secretary, and William Deveault.
treasurer.
Committee chairmen are Harold Giles,
fund-raising and nominations; John Levitt,
membership; Nat Gordon, special events;
William O'Loghlln, welfare; Fred Peters,
golf, and John C. Sperdakos, publicity.
Trustees are Ben Norrish and Leo Choquette,
(honorary), William Lester, William
Singleton, Romeo Vandette and Tom
Cleary.
The executive district representatives
are Paul Vallieres, Quebec City; Maurice
Phaneuf, Sherbrooke, and G. Tremblay,
Chicoutimi.
Canadian Film Awards
Climax Producer Meet
TORONTO—Winners of the Canadian
Film Awards for 1958 were announced at
the conclusion of a meeting of the Ass'n
of Motion Picture Producers and Laboratories
of Canada. Two special awards were
presented, one to the Canadian Broadcasting
Corp. and the other to freelance writer
Dean Walker, for their contribution to
film making.
The National Film Board was honored
for three pictui-es, "The Quest," "The Living
Stone" and "Fire in Town" while Crawley
Films also received recognition for
three productions, "Money Minters," "Saskatchewan,
Our University" and "Beauty to
Live With."
Awards went to Parry Films, Vancouver,
for "The Tall Country": Chetwynd Films.
Toronto, for "Grey Cup Festival" and
Christopher Chapman on "Quetico." Television
film awards went to Crawley Films,
NFB and Omega Productions. Montreal.
Amatem- winners were Jack W. Ruddell
for "Watch Out" and J. S. Grassick on
•Pinoke."
A Paramount Powwow
TORONTO — Gordon Lightstone, Canadian
general for manager Paramount,
stressed the success of "The Ten Commandments"
in engagements at drive-in
theatres at a recent conference here of
managers and salesmen. Attending were:
Toronto. Mickey Stevenson, manager. Ted
Dowbiggin. salesman: Montreal. Romeo
Goudreau and Eloi Cormier; St. John, Norman
Simpson; Winnipeg, Syl Gunn; Calgary.
William Kelly, and Vancouver, Bob
Lightstone.
K-1

-
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Germany.
Ctima
MONTREAL
t Pp«rs pr«iden-. oT Itonurunr. Sounc muccs represeniauve
Braur. o:" Canada, nnponers.
anc d»~ibUtors ol phow^rapbic eqmpmen:
Oeorge A. CapandrlTas. owner of
exchanges
thf Camw Theatre, waf. a fiirt
\Tsiior
'Scapegoaf lo
Debut
At Stratford Fete
TOSONT:'— Trif Narix Amsnctr. premiere
o: iTie Bnust "The Scapegoai."
siamng Alec Guannes. plus 12 other ieapouDtrie?
and 3fi
>J^ - :--^.eT? will appreciaif me weatiE ta
TJir VicM»i« Tlw««rc. Si ZjBmhsn lias
asst clKac. ior liif smnmsr by owner Paal
Ts~.-- T^--- Arrar 'nisa.-r? oT ilif sams
.
-3- E Tis-v pahzT ^mwmg
-rest as EmnpBTeti wi:t
_i.T Ja££ krnL sais
.- Wamsr Bros, is?: nr
:.L u 3aK CnmsaL^ Sbsaarrilte
~ ; -'-JB-nrte: , m unnlien: Qustec -
-
Tr.eatrE or Kogte "THmF a^'ets
; Si Hhutt rtMn~oueaz
zm Tax ncr-nf
.ec xc Tells: mai.-
star was t tisitji: axiii->— - — — -.--sa:
Inxsma-tionsL. r'ar n: iisr canBn: ,>
u; prss:-
BEST THBLTO SUPPLY KEGD
nir Qnrbrr Filni Board honored M J.
Isn.;.:. :. -r.ir: manager of Empire-Dniver-
:. s:ver al Kubv Foe's .
:jic Sarma Arcangell; of-
..: Empirf—Universal, have
Empirt~-XIn:versa; s
r:=
Bsaury' js schedalec for
-
nt of June to be showr
Palacf am! Alonene
E^iiMuars who visiied fihn sxaiangss
were : Flvmg OfScsr •wmjam Ciars. ECAF
g7PTin-r uisa:n'£ Ssnnsisrrfi noruisrx Qufbsc:
A Ijamocht Soya:. Dnimmonsviljt
Hoiaac C&rdmal CmsniE of Jahszit ; Xaursni
Poulit. BgBUWviUs Bsaucevilie: I.
Bus: ~ .aqJcTi'^ vilit l.^iSfTtf anc Alhen
B,wjeri '.pn^Ti^ 'RhPTif.
A ^t-up berwHi: zt Aioustie Th^az-^.
showrog nnse agair "Soint Pacific.' anc
TWO of iiXEEreals iargssi looc stirrBS has
"nssr arranasc- Bolt Tliiriii SiorsE anc Domrm
nr SzoTss eivi one exchange Tinkffi inr
every SID in purchase in ptrtvp" of liie
cajunanies stores m Greaier MxnEreal en-
TtiimF xhe purchaser i£ one exchange aiisi
One exchange -acssi plus EU2 jobs be
nreaenxsc ai xhe Aiouene Tllieairre ior one
reservEC seal ior "Souit Pacific'" ior anr
neriarmance except at Sanrrdsr anc 3un-
"OET.
Film Board Awards to 4
For Overseas Study
T.ors: m ixtt IJniLec Kingaoms larsei 111&-
tion picture Ktudioi
Wins Big Soiety Pine
a: Ajifci. i rTenoic TiieiLrei.
As yet no emnss have been Tecenfet
from the TJniiec States br l^oiiiE AppJebaum.
director of the iestn-a:. which recalls
the confusior a year age wher the showing
of a mucfc-oiscussec HoLtwdoc picture was
expectec bu: ii die not materialize
Inclunsc among the 1Sd£ iestival bo(&-
mgs are pictures from Busaia Hungary.
Poiaaii. Czechosiovaina Commurust Cauna.
France Swsaer: Oermarr Japar anc India.
Great Br]tf..:r. is sendoar twt productions,
•laie Scap^aat' ami 'l^ie Bayal
Ballet."
15is entry iron: India is "AparEjitc," a
s°r;iw»' to "r>ath2r Panchal;' whict won
the T T

."
,
Ti^lhm
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TORONTO B'°ToL°eK^rco' OTTAWA
TORONTO—A donrnto-wn Innftrnftri. n
.
of tt»e Ja*e N. L
major tiifcatre cir-
-T.j years, until his
r -sras liie Ontario
SeHTlce- T^pSt
bad tarn mare jears to
MiiHTis Ber&XL, awnex ol
Ort.&-sr8 r««CTrT.e!3 tliat ttse
bere by Ms sejv
—^ p^^r _
- ^ r^KTe
: : . ; r, ;:i:r.;:i-rr. Ii .5 i ?7Tr;Li.-iaiig-
. : : T ; . : rnre in color tram Paris. More lele-
^
Thie%''e5 Rip Thecrtre Saie --iel k m sight for tlaeatre owners in
T^ r-i _ ; . -) nifiin "D . . , ^ '^ "
tiif feiieraJ rovemment iiBTiog
'"- w cr . _ i. . U U i ^ ^ • . .
..i.jj -jiiat applicaTaans far priraie
: . - T " — sis cities wiofire tiie g-ovem-
V :
7 : _ : t r. :' ths Canaiiian Broaflcasting
.-.inopoly. -will be consuierefl
: : : BroaflcaBt Garemars nert
—
D-ii?: .
~a p'nri anoliier at T'orantD.
in oiperatian in 1960.
r „ : :-.,:.• -las teen bcii and Manager
~ -r,-.r vf ii^u'Li. Df tiie Elgin annonncefl a
: :>Tinii IxM Treefe Jar "Sams Ziks It Hoi."
--„2xring MarflyE Marrroe. Ths retngera-
UDz ?ysi.em m tbe Eigin is "working fnH
Canadian Legion at Sydei>yu:-'.
-
p^Y Y'V Near
-'^~^- ^^'''*' '^^ presentations of -The
" ^
- ~ " ^ ^ ^r, ttie tt^r^ftl >nfrh grhrwil RTirfrmri-
" -
: tiRi: booked tiiree mare features.
".".js BTiri tiie G-iadiators." "A Man
; ._ Peter" prir) •SDrer Chalice.."
New SW Managers Named
In Hartford Territory
-i-hi-nt-
-PT*.
peaMStiC:
iuQiCMiiiL

. . Both
. . Scotty
. . The
. . The
. . Marcus
. . The
.
.
.
. . Jack
. . Two
. . Charles
VANCOUVER
Dill Dyke, assistant manager of the Paramount
Drive-In, Burnaby. is the father
of a baby girl, the first child for the
Dyke clan Wallace, Colomal
.
Theatre, was holidaying in the fruit belt
After many complaints from viewers,
the Cascade Drive-In. Burnaby. was compelled
to withdraw "Blood of Bataan" on
orders from Ray McDonald. British Columbia
censor, who had okayed the picture
previouslv. The picture was made in the
Philippines and purports to show Japanese
wartime atrocities. This province has a
large Japanese population and the complaints
are believed to have arisen among
them.
Although the entry deadline is a month
away. 190 films have been entered m the
Vancouver Film Festival to be held here in
August as part of the city's international
festival. The entries are from 18 countries
and include prize winners from European
festivals. Many will be receiving their North
American premieres in the contest here,
including Japan's "The Rickshaw Man
and "Ballad of the Narayama," both films
in color and Cinemascope.
Herb Stevenson, president of Skeena
Theatres, a circuit which operates two
theatres and an ozoner in Prince George,
northern British Columbia, was in doing
his booking and buying for the summer.
He is planning another theatre in the boom
town of Prince George . . . Bill Parsons,
owner of the Sechelt Theatre upcoast from
here. al.so was on Filmrow ... A cool, wet
season thus far has been giving the ozoners
of this province and Alberta a grim time.
Dave Fairleigh, Dominion Equipment, has
installed a new sound system in the Avolie
Theatre. Revelstoke, for owner H. G. Stevenson
local offices of Dominion
.
Sound and General Theatre Supply, which
merged nationally, will continue to operate
here. Dominion will operate the Acousticon
division and GTS will service theatre equipment.
To keep the record straight and answer
inquiries from theatremen. Astral Films is
releasing pictures made by Artkino (Russian)
across Canada ... The Orpheum s
Ivan Ackery postcards from London that
he is having fun but will be glad to get
back to British Columbia ... The theatre
engineers' union has made a deal with circuits
that granted them a seven cents increase
over a two year period, four cents
the first year and three cents the second.
The engineers have been trying for the increase
since January. Theatres going into
the red simply can not pay increases, exhibitors
contend.
Ernest Watts, longtime doorman and a
World War I veteran, was very ill at the
Shaughnessy military hospital. He was an
employe of the Odeon Vogue York
.
Theatre, which was the home of the Vancouver
Little Theatre for 36 years, has
closed its doors and is up for sale. It was
a motion picture theatre during World
War II but the coming of television finished
its screen era.
A product shortage is beginning to show
up here, with the suburbans on a twin bill
policy feeling the pinch. They are repeating
pictures or running poor product they
would have passed up in former times . .
Foreign films are having trouble getting
dates here. Some theatres have tried them
as a steady policy without success .
Although bingo has yet to invade this province,
there are 35 theatres relying on it in
Saskatchewan, six in Alberta and 11 m
Manitoba.
The Premier Theatre, built two years ago
in the interior of British Columbia, has
been closed Steva at Steveston in
.
the Fraser Valley is down to two days a
week fruit town of Penticton, with
.
two drive-ins and two indoor theatres for a
population of 10.000. reports insufficient
business for all four situations.
With the city council refusing amusement
tax relief. Famous Players closed the
Orpheum in Moose Jaw, Saskatchewan, as
unprofitable ... The Rex in Regina, a FPC
partnership house, is up for sale. It is
owned by Jack Watson .
Bloom,
50. manager of the Sunset Drive-In, Regina.
died of a heart attack while on a
visit to Toronto Du-Varney,
.
former vaudeville and burlesque straight
man and in later years a doorman in local
theatres, has entered the home for aged at
Coquitlam, B. C. Jack is in his 80s.
Small-gauge situations have been shrinking
in this area due to the impact of TV
since the opening of many new outlets in
British Columbia and the three western
provinces. There has been a drop of 25 per
cent in 16mm situations in western Canada
.
Gerry
. .
during the past 18 months
Struve is doing a good job of pinch-hitting
at the Orpheum while his manager is on
vacation in Europe .
theatres in the
southern Alberta area were completely destroyed
by fire. They were the 275-seat
Star in East Coulee owned by Mike Milo
and the 260-seat Midway at Rosedale
owned by Jack Lopatka. They are both
in the Drumheller coal belt of Alberta.
WINNIPEG
Toe Remenda, owner of the Walbec The-
*
atre in Lac Dubonnet, Man., died recently
. . . The Winnipeg Pictui-e Pioneers
sponsored a preview of "It Happened to
Jane" at the Odeon Chaplin,
.
Canadian UA general manager, and Abe
Peinstein. local manager, hosted a 40th
anniversary luncheon for radio, video and
newspaper folk at the Town and Country,
following a screening of "A Hole in the
Head" at the Uptown Theatre.
Top prize in the Prairie Payoffs promotional
competition of Famous Players
Canadian was won by Jack Heaps of the
Metropolitan in Regina for his campaign
on "The Remarkable Mr. Pennypacker." He
had a tieup with local stores based on the
arrival of a Mr. Pennypacker in Regina.
Seen on Filmrow were Clayton Bailey of
the Strand in Dryden, Ont.; W. Zaparaniuk,
Waskesieu. Sask.. and Vic Hammond
of the Victoria of Boissevain, Man.
Fred Polenski of Fort Frances and
others report fishing has been great in the
lakes.
Abe Kovats, manager for Associated
Theatre Services, was elected returning
officer in the Radisson district in the recent
election.
senef^B IU
I year for $3 D 3 year, for $7
D 2 yeors for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
POSITION.
llOllUimTttE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Konsos City 24, Mo.
Brockville Will Renovate
Theatre With City Funds
OTTAWA — The town of Brockville is
proceeding with the rehabilitation of the
Regent as a mmiicipally-operated theatre
following a cancellation cf the lease on
the property by executors of the Dobbie
and Ritchie estates.
Considerable assistance has also been
provided for the project through the donation
of $4,000 by the two estates and
a special grant of $5,000 from the Ontario
government for the modernization of the
theatre, which has been closed for more
than a year following operation by Famous
Players.
In the Brockville civic elections last wmter
the voters approved the use of the
Regent as a civic center rather than have
it sold to a retail grocei-y chain as the
sit« for a supermarket.
BOXOFFICE June 15, 195£

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANDISING
IDEAS
J)
THE GU IDE TO i BETTER BOOKING AND B U S I N E S S B U I L D I N G
Lawmen Pass Word
Of Xapone' Opening
The sheriff's office, police department
and the Onondaga County penitentiary at
Jamestown, N. Y., all cooperated in the
campaign for "Al Capone" executed by Sol
Sorkin of RKO Keiths at Syracuse, N. Y.
The sheriff sent out notices to all deputies
and posted invitations on bulletin
boards in his office at the courthouse m-ging
all personnel to attend a screening.
The police department sent out a special
communication to be read at all roll calls
calling all attention to members of the
police force that Manager Sorkin had invited
all off-duty patrolmen and officials
to see the morning screening.
Thomas Martin, superintendent of the
Onondaga penitentiary, and his staff also
were invited to the screening.
The Syracuse Post-Standard and Herald-Journal
gave notices of the screening.
When the film was held for a second
week Sorkin used this top line: "All Bookings
SET ASIDE to HOLD OVER This
SURPRISE HIT of the Year for a Second
Week."
Vacation Trip Is Prize
In 'Imitation' Contest
••I enjoyed "Imitation of Ufe' because
..." was the subject of a contest sponsored
by the State and Wichita theatres in
Wichita Falls, Tex., and the Times and
Record News. Contestants, who had viewed
the film, had to complete the above statement
in 25 words or less.
The contest, arranged by Interstate City
Manager J. E. Unger, began with a screening
of "Imitation of Life," to which people
could write in for free tickets, and it ran
throughout the entire first week.
The first prize of an all-expense paid
three -day vacation to Lake Murray lodge
in Oklahoma went to Virginia Tatum,
whose winning comment was; "I enjoyed
•Imitation of Life' because it showed that
real happiness can only be achieved by
helping others to be happy; by sacrifice
and acceptance of people as individuals."
The second prize was a three-month
pass to Interstate Theatres.
The newspaper ran a three-column picture
on the winner receiving the prize certificate.
Million-Dollar Jewelry Stunt and Deejays
Push Imitation of Life at Golden Gate
Sometimes as much as 20 per cent of the
audience watching "Imitation of Life" in
the Golden Gate Theatre at San Francisco
was Negro. It was not accidental: Manager
Mark Ailing and publicist Larry Blanchard
spent a substantial part of their budget and
time in bringing the attention of the city's
colored population to the film, which deals
with the color question.
First, however, all the deejays in town
were lined up to mention the film and
playdate each time the Earl Grant record
was played. The theatremen made sure
the deejays (14th of them) received some
free records, about 100, from the dealer
to give away to listeners.
A screening also was held for the deejays.
Tickets and records were given away on
four radio shows and to studio watchers.
KSAN, which has a large Negro audience,
ran a contest for ten days in which
its deejays gave away a record player, ten
LPs, 25 copies of the Earl Grant single
and 50 passes. Over 900 entered the contest
which involved guessing the secret
combinations of letters having to do with
the pictm-e title.
Several screenings were held for Negro
groups, such as the Booker T. Washington
Center, PTA, Negro Chamber of Commerce,
Joseph Cole of the city drama department,
etc. Ads were used in the two Negro papers,
both of which gave much free space
A Spectacular Showing of
34 Beauiiful Gowns
Valued af $78,000
that included the "Imitation of Life" serial.
The head of a council of Negro women's
clubs was paid to telephone all of the Negro
organizations and many individuals.
A million-dollar jewel stunt got wide
coverage. The I. Magin store cooperated in
the promotion, in which a woman was selected
off the street in front of the store
and bedecked with a million dollars worth
of jewels such as worn in the picture. The
event was covered by reporters from four
newspapers, two wire services and two television
station news photographers.
Building banners, a searchlight in front
of the theatre, cards on 200 city busses,
and displays on 60 jukeboxes and in ten
record shops were arranged. Macy's big
store gave away 500 fan photos and gave
the film space in ads.
The San Francicso News was running a
cooking contest. A bonus prize for tthe first
place winner of a trip for two to the U-I
studio in Hollywood was engineered by
Ailing and Blanchard.
'Devil' Trailer in Color
National Screen has completed work on
the first trailer for a motion pictm-e in both
black and white and color for "Shake
Hands With the Devil." A shooting flame
behind a gun, symbol for the picture, and
the main titles are in color. The remainder
of the trailer is in black and white.
All "Shook up"
"SHAGGY DOG!"
Stores Aid 'Jesse James'
NEW YORK—United Artists has reported
that more than 630 department
stores and retail outlets are taking part
in its Ti-ue Magazine-Father's Day promotion
boosting "Alias Jesse James."
BOXOFFICE Showmandiser : : June 15, 1959
Here ore two ongino
for Rowley United Theatres
at the women in behalf of
Gazette. At right is o 4-col.
— 93 —
rem the boord of Jomes F. Thames, odvertising and publicity director
in Little Rock, Ark. At left is a 3col. 6-inch layout obviously aimed
'Imitation of Life." It oppeared on the women's page of the Arkansas
5!2-inch ad on "The Shaggy Dog," olso in the Gazette.

: June
Selling Touchy Film in First Run Has Its
Frustrations But It's Okay at Boxoffice
Fort Worth, which has a brawling background
of cattle and oil, has developed
into a city which takes convention and
morality more on the serious side than,
perhaps, do some other metropolises.
At least, theatreman LeRoy Ramsey,
manager of the Hollywood Theatre there
for Trans-Texas Theatres, felt that the
distributor advertising on "A Question of
Adultery" bore down too hard on the sex
angle for a downtown first run house.
In addition, to this consideration, Ramsey
personally does not believe in any
hard sell" of sex.
At any rate, he tried to upgrade the
picture and, all in all, did an excellent job,
based on both boxoffice and the public
reaction.
A TOUGH CAMPAIGN
However, Ramsey concludes that the
film with the touchy theme was the hardest
picture he ever tried to sell, "after fighting
all
of Doctor Frank s disciples."
First Ramsey got together with a local
newscaster and they worked for a whole
month developing radio spots that could
be heard by the listeners in that area without
stirring up a lot of complaints. Then
the owner of the station for which the
newscaster worked turned down the spots,
first because he was running for the city
council and didn't want to risk any criticism,
and second because one television station
had turned down the NTA "telops" on the
film.
So on two radio stations, Ramsey used
just the title and playdates, and on the
third just the spots with no title.
One newspaper critic would not give a
line on the film, but the Star-Telegram
came through with amusement section reviews
and pictures, while the society editor
had a nine-inch article "against her
best wishes," which took a middle of the
road stand. The headline was "Forthcoming
Film Raises Moral Point."
HI.S JOB A GOOD ONE
Tearsheets show Ramsey did a praiseworthy
job in his upgrading efforts with
the Star-Telegram ; the articles present the
issue, artificial insemination, with interest
and dignity.
Naturally, the okay of the censor board
was sought. After a special screening the
board approved the film for adults only,
stating it "was unanimously of the opinion
that the picture was well presented and the
,subject matter tastefully handled."
About two weeks before opening, the
film was screened for club and churchwomen,
who came through with some good
comments. Ramsey had his attractive wife
greet the women at the theatre, and feels
this helped the women to receive the piclure
with a more open mind.
His invitation to this group follows in
part:
"It is entirely possible, through your active
interest in the important issues of our
complex civilization, that this letter will
serve merely as an invitation to be our
guest in viewing a superb and tender handling
of one of the most controversial Issues
of our generation.
"The misleading and blunt title, 'A Ques-
Copy in the above 3 -col ad on "A
Question of Adultery" was prepared by
LeRoy Ramsey of the Hollywood Theatre
in Fort Worth to "upgrade" the
film.
tion of Adultery,' starring Julie London
would neither interest nor attract you.
However, we sincerely believe the important
theme is one of real interest for now as well
as the immediate atomic future. Again we
emphasize with all sincerity this very
personal and delicate subject is presented
in such good taste and provokes
so much serious afterthought, it is of vital
concern to all thinking women."
TEASER CAMPAIGN AT START
The newspaper ad campaign was started
with 2-col. IVi-inch teasers aimed at the
women. An example of his teaser copy:
"Ladies — Can the irresistible force of
women's true destiny be obliterated in the
crucifying accusations of jealousy? . . .
HOLD YOUR HEART and see 'A QUES-
TION OF ADULTERY'."
Later, in two and three column ads (see
accompanying reproduction) copy like the
following was used:
The theme is so intimate—so controversial^—no
one else has dared present
it to you . , , and yet it is of such importance
now, and in our future lives,
it must be told. Whether you agree or
disagree in theory, you will be caught
in a whirlpool of emotion that must be
shared. We urge—do not miss so great
an experience. You may never again
have such an opportunity!
A television repair shop was promoted
for 400 baby orchids for presentation, with
the repair man's business cards, to the
first 400 women on opening day.
Ramsey did not enclose any copy of the
soft-sell radio spots he and a newscaster
developed but he writes he w-ill be glad to
pass these along to any exhibitor interested.
They are available by addressing Porter
Randle. KFJZ-Radio, 4801 West Expressway,
Fort Worth, Tex.
Horror Trailer to Sell
Columbia's 'H-Man'
A colorful Columbia "H-Man" horror
car trailer will visit 36 cities in eight
states to exploit "The H-Man," color science-fiction
release. It has already begun
an initial 27 -day tour with the itinerary
including Columbus, Ohio, and stop-offs in
Kentucky, Indiana, Michigan, New York,
Massachusetts and Rhode Island before
winding up in Bridgeport, Conn., June 20.
The film has been set for saturation bookings
in those states during the last week
in June.
The public will pass through "the home
of the H-man" in a 32-foot van with special
effects including bubbling atomic pools,
dripping phosphorescent water, ultra-violet
lighting and eerie sound effects as well as
a three-dimensional, animated "H-man."
The display was created by the Tracy
Parade & Display Co. of North Bergen,
N. J., which made the float for Columbia's
"7th "Voyage of Sinbad."
Colmnbia has prepared an inexpensive
four-page tabloid herald with news and
pictures for promotion on the local level.
There is also a 17 -page showmanship kit
available through exchanges.
Check Marble Games
Theatre sponsorship of marble tournaments
has proved successful in many cases,
particularly if the pictui-e being exploited
has a young person in it, points out Theatre
Facts, bulletin published by the Allied
Theatre Owners of Indiana. The local "VFW
posts will cooperate, since the marble competition
is a project of the national VFW,
The gift of small prizes, passes, etc., usually
will get newspaper publicity for the theatre
and the picture, and often radio spots have
been promoted.
Contest for 3 Shaggy Dogs
Bill Roten, manager, arranged with the
Humane Society's animal shelter to furnish
three shaggy dogs as prizes in a contest
sponsored by the Wichita Theatre and the
Times and Record News in Wichita Falls,
Tex. for "The Shaggy Dog." Any boy or
girl was eligible to compete for one of the
pets by completing the sentence, "I w'ould
like to have one of the Shaggy Dogs for my
pet because ." . . Roten arranged with
General Mills to furnish 25 pounds of dog
food with each dog.
Street-Air Ballyhoo
Six girls in jeans and ragged straw hats
paraded the streets of New York with portable
radios tuned to radio station WABG.
The station broadcast clues on the hourto-hour
whereabouts of "The Mating
Game" girls, as a plug for the opening that
day of the film at the Capitol Theatre.
94 BOXOFFICE Showmandiser :
15, 1959

•
'Nurse' Runs Well With
Patenl Tonic Assist
The British apparently take their doctors
and doctoring in easy stride, unawed
by the Latin lingo and trade mannerisms,
and their filmmalcers have been successful
—. with a series of comedies involving the
^4 MD's. A recent one, "Carry on Nurse," has
some upcoming U. S. dates, following "The
Doctor's Dilemma" and "Doctor in the
House," etc.
P. J. Cordier, manager of the Rex
Cinema in the Hanworth suburb of
London, reports he got a good run out of
"Nurse" early in April following a campaign
in which he managed a tieup with a
laxative maker and a police ball.
EXTRA COLLECTION AT BALL
The police made an extra collection at
the ball for "wear and tear on the littlest
room" by those who had received free
samples of the nationally advertised laxative.
Scott & Turner, manufacturer and distributor
of medicinal products, donated
3,000 small sample-size cans of Andrew's
Liver Salts, plus several cases for prizes, as
well as 5,000 free copies of the "Andrews
Do-You-Know Book . . . for boys and girls."
These 3x5 -inch booklets contain 32 pages
of World's Almanac type data, such as the
highest mountains of the world, measures
of length, interest tables, etc.
The liver salts sample cans were slitinserted
in 6x4 imprinted bristol cards,
"Just what the doctor ordered! . . . 'CaiTy
on Nurse' . . . Remember Andrew's Liver
Salts for inner cleanliness and sparkle . . .
For a Laughter Tonic See 'Carry on Nurse'
~\ ... etc."
">' Cordier reports he "inundated every
chemist and general shop" within an area
of five miles with the liver salts samples
attached to the novelty cards. These also
were distributed at the theatre. The shops
also carried stills and posters.
GUESSING DEAL IN LOBBY
At the theatre, patrons were asked to
guess the number of Andrews Liver Salts
tins in a display. Prizes were a case of the
salts, plus a year's supply of three other
articles.
The Andrew's Do-You-Know booklets
were distributed by the teachers at the
local schools.
An added stunt was arranged with the
police. At the door all the dance patrons
were asked for three pennies and were
told they would be informed what it was
for later in the evening. Half way through
the dance, everyone was asked to line up
and receive their "thi-ee pennies worth!"
At this time 200 sample tins of liver salts
were distributed, and the dancers were told
that the three pennies were to cover the
"wear and tear on the smallest room."
Cordier also w-rote all nurses, doctors
and midwives in the area, enclosing his
samples.
Coupons With *Cabin' Heralds
Heralds distributed for the three-theatre
run of "Uncle Tom's Cabin." dualed
with "'Villa," in Kansas City contained
coupons, each good for ten cents on a
35-cent child admission. The reissue played
the Fairway, Isis and Granada, Pox Midwest
imits.
KM(?,KS!f START JflPRIL 22
WllL P/ISS Ttfl
',', PfOP/f/H
WllfNTHEY^EE
If mxomn siiis*rm\
1
*4, -*yo^W;>-fi4,0
This display on "Some Like It Hot" covered the entire lobby of the Pitt Theatre in Lake
Charles, La., well in advance, and was quite an eyeopener in that town. After opening, the
display was moved out in front of the ticket booth for the run. Joe Carlock is the Pitt manager
there.
Short Subject Gives
Lift to Boxoffice
A short subject booked by special request
gave a substantial kick to the boxoffice
during a week at the Rex Cinema in
the Hanworth section of London.
Pat Cordier, manager, discovered that
Molly Hiscox, holder of the 440-yard world
record for women and a resident of the
Hanworth area, appeared in the MGM
short, "Be a Sport." He immediately contacted
the Associated British Cinemas
booking office and asked that the short be
scheduled at the Rex.
When the date was set, Cordier called
on Molly and got her to agree to a Saturday
appearance on the stage of the theatre.
With this success, he decided to go
"whole hog," and he lined up the Feltham
Athletic Club behind not only the appearance
of the sprint star but the three-day
showing of the short.
Five thousand 5x7 '/2 -inch leaflets were
printed with copy on the short and the following,
"Why don't you BE A SPORT and
join the Feltham Athletic Club . . . The
club that will help you Be A Sport . . . For
. . etc." These were
free details contact .
distributed from the theatre, and at sports
events and auditoriums in the area.
The club secretary reported some 30 new
members joined within a few days after the
distribution.
The stage appearance of Molly Hiscox
went off exceptionally well. A Rex teenage
clubber presented the sprint star a
bouquet of flowers on behalf of the Feltham
Round Table, and Manager Cordier gave
her a silver tray, properly inscribed. The
athletic club had a display of the medals,
cups and ribbons its members had w-on
first in the lobby then on the stage during
the Saturday night presentation of
Miss Hiscox.
$850 for Showmcmship
Consolidated Theatres of Charlotte, N. C.
is distributing $850 to winning managers in
its fifth showmanship drive, May 3
through June 13. The judges are F. W.
Beddingfield, T. A. Little and J. P. White.
BOXOF7ICE Showmandiser June 15, 1959 95
'Gigi' Ccanpaign Helps Win
Standard Circuit Prize
A thorough campaign on "Gigi" covering
the newspapers, radio, television, music
stores, window displays and co-op ads
helped Joe Reynolds, manager of the
Towne Theatre in Milwaukee, win the 13-
week Managers Roundup contest staged
by the Standard Theatres. The following
finished in the order named:
John McKay, Riverside Theatre: John
Anoszko, Pix; John Anoszko, Park: Harold
Klika, Bay: John Falco, Majestic: Elmer
Brennan, West: Carl Salmons, Ellis: Bud
Nelson, Kenosha: LaRonald Graves, State;
Russ Wolter, Geneva; Phil Newman, Delavan;
Leo Kulik, 41 Twin; Butch Schlax,
Midcity.
Business-getting ability has paid oft for Lou
Singer, manager of the Fox Thcotre in Redwood
City, Calif. In a competition with some
80 managers of theatres in northern California,
Singer was presented with the Showman's
Award for his promotion of special events
which materiolly added to boxoffice receipts
of the Fox Theatre for the first quarter of
1959. A richly embossed plaque, along with
a check was given Singer by William Thedford,
general manager of Fox West Coast Theatres,
at ceremonies held in San Francisco. Singer is
storting his 30th year with Fox West Coast.

I WANT
I
'
Showmandiser
Index
FEATURE AND SHORT SUBJECT DIRECTORY
•
ADVENTURES OF TOM SAWYER,
THE
AL CAPONE 61. i
ALBERT SCHWEITZER -
ALIAS JESSE JAMES ._.-,!
AROUND THE WORLD IN 80 DAYS -
AUNTIE MAME
15, 28, '
BARBARIAN AND THE GEISHA,
THE 11-
EELL, BOOK AND _,
CANDLE 25,
,„
38, 19, 21,
BIG COUNTRY, THE 38, 46,
BLOB, THE
BLOOD OF THE VAMPIRE
EUCCANEER, THE 11, 21, 35,
CASE OF DR. LAURENT, THE
CAT ON A HOT TIN ROOF 55,
DISEMBODIED, THE
DON GIOVANNI
i!SS^.;:::::::;::::36;-5i,-7o:
GIGI
GIRLS AT SEA
GOOD DAY FOR A HANGING
HANGING TREE, THE. 33, 37, 51,
HOME BEFORE DARK 1,
HOUSEBOAT
HOUSE ON HAUNTED
HORSES MOUTH, THE
,
HILL
,.
35,
MOBSTER
I,
TO LIVE 16, 32, 35, 37, 38,
IMITATION OF LIFE
INN OF THE SIXTH HAPPINESS,
THE 21, 40, 65,
WAS MONTY'S DOUBLE
January 1
to
June 1, 1959
JOURNEY, THE 41, 49
LA PARISIENNE 23
LAST BLITZKRIEG, 61
THE 41,
LAST MILE, THE
.47
D THE LOST
LONE RANGER '
CITY OF GOLD, THE 32
MATING GAME, THE 62
MEN WITH CARS 64
MONSTER ON THE CAMPUS 39
NAKED MAJA, THE 85
OLD MAN AND THE SEA, THE... 16
ORDET ^®
PERFECT FURLOUGH, THE .25, 37, 50
RALLY ROUND THE FLAG,
BOYS! 56, 88
REMARKABLE MR. PENNYPACKER,
THE 24- 52
RESTLESS YEARS, THE 33, 68
RIO BRAVO *9
ROCK-A-BYE BABY 3
SHAGGY DOG, THE 68
VOYAGE OF SINBAD,
7th
THE 5, 16, 17, 25, 52
SEPARATE TABLES.... 6, 52, 53, 57
_ SLEEPING BEAUTY 32
SOME LIKE IT HOT 77, 78
SOUTH PACIFIC 9 85
TEMPEST 72, 80
TEN COMMANDMENTS, THE 36
THUNDER ROAD . i, I?
TOM THUMB ' 2, 7, 14, 20, 22, 34
TUNNEL OF LOVE 18
UNCLE TOM'S CABIN 76
VIKINGS, THE
70
WATUSI
GENERAL EXPLOITATION DIRECTORY
AMATEUR NIGHTS 2
ANNIVERSARY PROMOTIONS 15, 62
BENEFIT SHOWS 4, 12, 21, 50, 51
CAR GIVEAWAY ...8
CARTOON SHOWS 10, 43, 79
CHILDREN'S CONCERTS _3
CIRCUS NIGHT ?5
COUNTRY STORE NIGHTS 13
DO-IT-YOURSELF DISPLAYS 27, 88
DOWNTOWN BUSINESS TIE-
UPS 29, 47, SO, 55, 56
DRESS RIGHT PROMOTION 39
FAMILY SHOWS 43
FRIDAY 13TH GIMMICKS 30
GOLDEN AGE CLUB 10, 24
HAYSTACK HUNT 71
HOLLYWOOD MOVIE BEE
SATURATION 58, 59, 60
HORROR DISPLAYS 63, 72
HOT ROD SHOW
.••73
KIDDY SHOWS 24, 71
NEW OWNERS 30
NEWSPAPER RELATIONS 76
. .
OSCAR RACE CAMPAIGN 40
PET PARADE 7
PUBLIC RELATIONS 62
RADIO SPECIAL lu JS
RECORD HOPS 5, 33, 57
REOPENING PROMOTION 50, 51
SCHOOL TIEUPS 57, 61
SHOPPING TIEUP 3
SOCK SHOW f3
STAR VISITS 17
STAFF SHOWMANSHIP 44
SPRING TABLOID 87
SPECIAL SCREENINGS 6, 16, 21, 22, 53
SUBRUN PROMOTIONS 74, 75
SUNDAY FILM GUILD 26
TELEVISION SPE- , „
52, 77
44, CIALS
TELEPHONE
15, 22,
COMPANY
23,
TIEUP 47
THEATRE CALENDARS 19
THEATRE RENTALS 8
TOBACCO TIE-IN $7
VACATION MOVIES 78
WANT AD TIEUPS "
Mr. Hollywood Bee Helps Sell Drivers Week
FREE
IT'S THE DRIVE-IN THEATRE TIME!!
ORIVHS CUESI WIEK, AU WitK lONG, ComeSorly • - Sloyti
m^mAMi^s
FREE
%4 ,,
,_V-*- I
Ml WEEK L0« COM
I
IT'S THE DRU[IHIHE«III[ 1
„
EVERYBODY COME
[_
_ NOW-H[ARI-Downlo«ii
9G —
Phil Hayes, manoger
for Frisina
at Effing ham,
III., makes use
of one of the
ideos in the showmanship
kit distributed
at Show-
A-Rama convention
held in
March ot Kansas
t y. The
C i
herald, on left, is
xl2 inches, ond
the ad, ot right,
5 cols., 18 inches.
Mr. H o / wood
Bee
he
ps
approximotely 18-
advertise
a special
Guest
Drivers
Week at the
Rustic
Drivc-ln.
How Well Trained Staff
Makes Theatre Patrons
Manager Cliff Knoll of the downtown,
first-run State Theatre in Sioux Falls, S.
D., works hard on each picture, putting
over all the showmanship he knows. In
addition, he is a great believer in personalizing
his operation.
"We strive to make people feel they have g^.
come home when they attend our theatre," ^^
he reports, and forwards the following unsolicited
letter which he believes "speaks
louder than my thoughts" on this subject:
Manager State Theatre,
Sioux Falls, S. D.
Dear Sir:
Mr. Albers and I would like to express
our appreciation for the good shows we
have enjoyed at the State the past few
months. Also may we express our gratitude
for the friendliness, courtesy and kindness
of the man who takes the tickets. He is so
friendly and enjoys people to the extent
that we feel we have "come home" when he
greets us. We have known him to remind
children to button their coats against the
cold; to call attention to a dropped mitten,
or kindly discourage some boy's dog from
entering the show! We have heard him
caution an elderly person about ice, and
ask them if they enjoyed the show. We also
have seen faces light up because of his
friendliness.
The lady who sells tickets is so pleasant
and patient and constantly courteous.
The ushers are quiet, courteous and considerate.
We have lived in Sioux Falls 30 years
but never enjoyed the State so much as
now. In this busy age it is a joy seldom
experienced to be made welcome in any
public place. ^g
Please accept our sincere
_
appreciation ^^
for your well-trained and pleasant personnel.
All theatre managers would be wise
to follow this good example.
Sincerely,
Mr. and Mrs. Ernest Albers.
Mugs on Guard During
'Al Capone' Luncheon
In their campaign for "Al Capone" at
the Warner Theatre in Milwaukee. Al
Meskis. Warner manager, and Bud Rose.
Allied Artists, first screened the film for
the forces of law and order. A second
screening was held for the newspaper motion
picture editors, followed by a luncheon
at the Towne room.
As each guest entered, a slot in the door
was shifted back and the guest asked to
give the password, "Al Capone." Inside
two mugs with sawcd-off shotguns covered
the scene. Rose and Meskis then frisked
the guests, waved them along and offered
them a shot of "white mule," reminiscent
of prohibition days.
During the luncheon the mugs stood at
the ends of the table maintaining a "watchful
eye" over the group.
The goal, of course, was advance news
.stories.
'Shaggy' Standee Clicks
Harold U>e of the Babcock Theatre in
Bath. N. Y.. reports that if ever a lobby
flash attracted attention the standee of
'
"The Shaggy Dog sure had the kids wild.
BOXOFFICE Showmandiser : : June 15. 1959

d3partmc^.^ ciso serves as an ALPHABETICAL
lemaScope; iv VistoVision; s Supcrscope; 'Ni Noti
nbol i> denotes BOXOFFICE Blue Ribbo
npony in the order of rel FEATURE CHART.
o tcoturc rci
Rogalscopc;
photography.
Review digest
AND ALPHABETICAL INDEX
++ Very Good; + Good; — Foir; — Poor; = Very Poor. the summary H is rated 2 pluses, = as 2 minuses.
i9B>.^
2310 Al Capo;ie (104) Biog. Dr AA 2
2309 Alaska Passage (71) CR Action ., 20tli-Fox 2
2319 ©Alias Jesse James (92) 'Ci Com. ,UA 3-
2256 Andy Hardy Comes Home (SO) Com. MGM S-
2257 Anna Lucasla (97) Drama UA IL
2265 ©Apadic Territory (75) Western. ... Col 9
2266 Appointment With a Shadow
2272 As Young As We Arc (76) Dr Para 9-
2334 ©Ask Any Girl (101) re) Comedy.. MGM 5 18-59 II -1+ ff H ff
2259 Attack of the Puppet People
(78) Science-Fiction AlP S
2294©Auntie Mame (143) if) Comedy WB 12
111
+ H tt -H- H
tt ff -H H +
S-5S + 4- ± + ±
(73) Drama U-l 9.
©
Arson for Hire (67) AA i 2-59 ± ± ± -f ±
2314 Cr
29-58 -f -f -f + ±
tt ft- ++
12+
5-15-
++ 4+ 14+
10-1
10+
8+1-
7+3-
8+3-
6+6-
6+1-
—B—
The (S6) 2252 ©Badlanders, Wn.MGM 7-21-58 ++ ± +10+1-
2318 ©Bandit of Zhobe,
©
The (SO) © Ad. Col
11
3-16-59 + +
H ± + —
+
+ ± 6+3-
2275 ©Barbarian and the Geisha, The
Drama 20th-Fox 10-13-58 -H ++ 12+
(105) ©
2331 Battle Flame (7S) Action AA H
5-11-59 ± +
+
+
±
H
+
tt
— 4+3-
22S0©Bcll. Book and Candle (103) Com. Col 10-27-58 ff + 4+ + 10+
+f ++
2263 ©Bin Country, The (166) ® O'tdr-Dr UA 9- 1-5S 4+ H +f H 1+ ff 14+
++
2306 Black Orchid, The (96) ® Dr Para 2-2-59 11 4+ ff ff +f + ff 13+
226S©Blob, The (85) Sc-Fict Para 9-15-5S 44 + + + + + ± 8+1-
2275 ©Blood of the Vampire (87) Ho U-l 10-13-58 + f| ± H + + 8+1-
2253 Blue Murder at St. Trinian's
(86) Farce-Comedy Cont'l 7-28-58+ + + + 4+
2329 Born Reckless (79) Western WB 5-4-59— ± + + ± 4+3—
2286 Brain Eaters, The (60) Ho AIP11-17-5S± ± ± ± 4-i
4-
2296 ©Buccaneer. The (121) (Ji Adv Para 12-22-58 ff ± + ff ft 44 ff 12+1-
2255 ©Buchanan Rides Alone (78) W'n Col 8-4-58+ + + + + + 6+
2254 Case of Dr. Laurent, The
(91) Drama Trans-Lux 7-28-58 ff 44 44 H ff + 11+
2260 ©Cat on a Hot Tin Roof
(108) Drama MGM S-13-5S ff ff H 44 44 ff + 13+
2257 ©Certain Smile, A
(105) © Romantic Drama. .20th-Fox 8-11-5S + + + ff 44 + 44 10+
2257 China Doll (SS) Drama UA 8-11-58+ ± + + + + ± 7+2-
Circle. 2334 The (84) Mystery Dr. Kasslcr 5-18-59 + + ± 3+1—
.
2301 City of Fear (75) Crime Col 1-19-59 ± 44 + 6+2-
+ + —
2323 ©Count Your Blessings
(102) © Comedy-Drama MGM 4-6-59+ ± + If ft + + 9+1-
2281 Crawling Eye, The (85) Ho OCA 11- 3-58 ± + + + 4+1-
2323 Crime and Punishment, U.S.A.
(95) Drama AA 4- 6-59 + + + + ± 5+1-
2317 Cry From the Streets, A (99) Dr. Tudor 3-16-59 ft ff + 5+
2261 Curse of the Faceless Man (66)
Horror Drama UA S-25-5S ± + + - ± 4+3-
—13—
2269 0©Damn Yankees (110) Musical.... WB 9-22-58 ff + 44 44 44 44 tr 13+
2273 ©Dangerous Exile (90) (V) Adv Rank 10- 6-5S + + + + 44 + 7+
2330 ©Darby O'Gill and the Little
People (93) Comedy-Fantasy. ... BV 5- 4-59 f| ff ft + 7+
Decks Ran Red, The (84) Adv MGM 9-28-58+ + + ff ff + 9+
2271 +
2257 Defiant Ones, The (98) Drama.... UA 8-11-58 ff ff ff ft 44 44 ff 14+
2324 Drary of Anne Frank, The
(170) © Drama 2mh-Fox 4- 6-59 ff tt ft ft ft ff H 14+
2295 ©Doctor's Dilemma, The
(98) Shavian Comedy MGM 12-22-58 ± 841-
Dunkirk (113) Drama MGM 9- S-5S ±
-f
ff
-f
ff
-f
tt
+
*
+
tt
|t
tt 12+2-
2266
2298 Frankenstein's Daughter (85) Ho. .. Astor 12-29-58 ± - 1+2-
2251 Fr.inkeiistein—1970 (82) © Ho AA 7-21-58 5t3-
-f ± + ± ±
2286 ©From the Earth to the Moon
(lOO) Science-Fiction WB 11-17-58 tt ± + ± tt 8+3- i
Frontier Gun (70) ® Wn 20th-Fox 11-24-58 -f + i + ± 6+2-
2288 +
2288 ©Geisha Boy, The (95) f?) Com, .. Para
2263Gliost of the China Sea (79) Dr Col
2320 Giant Behemoth, The (83) S-F AA
2303 Gideon of Scotland Yard (91) Ac... Col
2329©Gidget (95) © Comedy Col
2231 4>©GiBi (116) © Musical MGM
2297 Girl in the Bikini, Tlie
(76) Adventure Drama Atlantis
2324 Go. Johnny, Go! (75) Musical Roach
2299 ©Good Day for a Hanging (85) Wn. Col
2316 Great St. Louis Bank Robbery, The
(86) Crime Drama UA
2322 ©Green Mansions (104) © Drama.. MGM
2270 Gun Runners, The (83) Action UA
2302 Guns, Girls and Gangsters (70) Crime UA
2322®Gunfight at Dodge City (80) © W'n UA
2316 ©Gunmen from Laredo (67) W'n.. Col
22560Gunsmokc in Tucson (SO) © Wn..AA
2297 ©Gypsy and the Gentleman, The
(89) Adventure Drama Rank
2305 ©Hanging Tree, The (106) W'n WB
2328 Hangman, The (86)

20th-Fox
REVIEW DIGEST.
AND ALPHABETICAL INDEX
Very Good; Good; — Fair; the summary ++ is rated 2 pluses, = as 2 minuses.
2323 Legion of the Doomed (75) Ac AA 4- 6-59 — ± 1+2-
23IS Ol-ivie. Jungle Goddess
(S5) Jungle Adventure DCA 3- 9-59 ± ^ 2+2-
Little 2319 Sovage. The (72) Adv. 20th-Fox 3-23-59 ± - ± * - - 3+6-
AA 7-21-58+ + ++ + H 9+
2251 Littlest Hobo. The (77) Dr
2291 Loiielyhearts (108) Drama UA 12- 8-58 +
H
-H ± - tt + 9H H 2-
:312 Lone Texan (70) (R" Western 20th-Fox 2-23-59+ ± + ± ± + 6+3—
.293 Lost Missile. The (70) Sc-F'n UA 12-15-58 f 2: + ± H + 7^ 2-
^:3 Lucky Jim (95) Comedy Kingsley 10- 6-58 ± + H ± 5+2-
2295 Machete (75) Outdoor Drama UA 12-22-58 ± ± — + - - ± 4+5-
2301 OMad Little Island (94) Com...Lopert 1-19-59+ + ++ 4+
2303 Ma^ or Gun (79) » Western Rep 1-26-59+ 1+
2288 Man Inside. The (90) © Drama. .(k)l 11-24-58 + 8+2-
.. + -f (+ ± + ±
in 2328 Man the Net The (97) Mys UA 4-27-59+ ± - =t ± + 5+4-
2270 ©Man of the West (100) © Wn..UA 9-22-58 H ++++++ + ± =t 11+2-
2290OMardi Gras (107) ® Com-Dr..20-Fox 12- 1-58 +H-H-fl-++ + +fl3+
2314 OOMating Game. The (96) © Com. MGM 3- 2-59 -H H + ++++ + + 11+
2285Me and the Oolonel (110) Com-Dr...Col 8-11-5S ++ + tt ff -14 ++ + 12+
2274 Menace in the Night (78) Cr UA 10- 6-58 i: ± ± ± 4+4-
2336 Middle of the Night (118) Drama.. Col 5-25-59 tt + 5+
ff
2318 Miracle of SI. Therese
2278 ©Money, Women and Guns
(80) Western U-l 10-20-58 ± ± ± + ± + ± 7+5-
©
2277 Monster on the Campus (76) S-F....U-I 10-20-58 -H- + + ++++ ± 9+1-
2281 Mugger, The (74) Cr UA 11- 3-58 + ± + i: ± 5+3-
2299 Murder by Contract (81) Col 1-5-59+ +f + + + 8+1-
Crime ± +
2321 Mustang (73) Western UA 3-30-59- - - ± ± — 2+6-
2335 0Mysterians. The (85) © S-F....MGM 5-25-59+ + 2+
22990My Uncle (110) Farce Confl 1-5-59+ + 2+
—N—
+ 2321 ©Naked Ma;a The (HI) ® Dr UA 3-30-59+ ± + 4+ - ± 7+3-
2308 ©Never Steal Anything Small
(94) © Comedy-Drama U-l 2-9-59+ ++ + ft- W ± +104 1-
2294 Nice Little Bank That Should Be
Robbed, A (87) Comedy. .. .20th-Fox 12-15-58 ± ± + + ± + ± 74 4-
2285 ©Night Heaven Fell. The
(80) © Drama Kingsley 11-17-58 + ± \{ + + 6+1-
2293 Night of the Blood Beast (65) Ho. AlP 12-15-58 ± ± + ± 4+3—
2310 Night of the Quarter Moon
(97)© Drama MGM 2-16-59+ + + + -f+ ± + 8+1-
2300 Night to Remember, A (123)
Factual Drama Lopert 1- 5-59 tt ++ tt ++++++ 12+
2303 ©No Name on the Bullet (77)
© Western U-l 1-26-59 ± + ++ -H- ± 7+2-
2322 Nowhere to Go (87) Cr. Dr MGM 3-30-59+ ± -(+ ± + + 7+2-
23330Nun's Storv. The (154) Dr WB 5-18-59+ H tt ff -H- 9+
2235 yQOId Man a;id the Sea, The
(86) Drama ' WB 6-2-58++ + + •+++++++ 11+
2258 Once Upon a Horse
(85) © Farce-Comedy U-l 8-11-58+ - + + + ± 5+2-
2272 Onionhead (110) Comedy-Drama WB 9-29-58 +f ++++++ + + +11+
2315 Operation Dames (74) Action AlP 3- 9-59 ± ± ± ± 4+4—
2297 Orders to Kill (93) Drama UMPO 12-29-58 + 6+1-
± ++ ++
2312 Pagans. Tlie (80) Spectacle AA 2-23-59+ 1+
2305 Paratroop Command (71) .AlP 2-2-59+ 6+1—
Action. + ±
2272 Party Crashers. The (78) Drama.. Para 9-29-58+ +
++
+ + +++ 7+1-
2279 ©Parly Girl (99) © Drama MGM 10-27-58+ + 2+
2278 ©Perfect Furlough. The (93) C-D U-I 10-20-58 ++ ± 11+1-
© ++ -+ + + ++
2332 Pork Chop Hill (97) Drama UA 5-11-59++ + + ++ + ++ 9+
—Q—
2264 ©Queen of Outer Space
(80) © Science-Fiction AA 9-1-58+ + + ± 4+1—
2313 Question of Adultery, A (86) Dr...NTA 3- 2-59 + ± + + 44 1-
2300 ©Rally Round the Flag,
Boys! (108) © Comedy. .. 2OThFox 1- 5-59 ++
2255 ©Raw Wind in Eden (89) © Ad. Dr. U-l 8- 4-58
2258 U©Reluctant Debutante
(98) © Com MGM 8-11-58
2307 ©Remarkable Mr. Pennypacker, The
(87) © Comedy 20th-Fox 2-9-59
Restless Years. The U-l 10-27-58
2279 (86) © Dr
2284 Revolt in the Big House (75) Ac AA 11-10-58
2254 ©Ride a Crooked Trail (86) © Wn. U-l 7-28-58
2306 ©Ride Lonesome (73) © Wn Col 2- 9-59
2313©Rio Bravo (141) Western WB 3-2-59
2325 Riot in Juvenile Prison (71) Dr UA 4-20-59
2330 Room at the Top (115) Drama 4-59
Cont'l 5-
22B1 ©Roots of Heaven, The
(131) © Adv. Drama 2mh-Fox 11- 3-58

Feature productions by compdny in order of release.
.
.
Ac.
a
Running time is
(?) VistoVision; ,s Superseope; 'fti Naturamo; i%j Regolscope; X Techni
Blue Ribbon Aword; © color photogrophy. Letters and combinot'tons t
key on next poge.) For revieiw dotes ond Picture Guide page numbei
ALLIED ARTISTS ii AMERICAN INT L
if Outer Space
©
Giihor. Eric Fli
the Doomed (75)
porenttieses. ® Is for CfnemoScope;
imo. Symbol U denotes BOXOFFICE
;reof indicate stor
see REVIEW DIGEST.
COLUMBIA
She Played With Fire
(95) D..312
Arlrac nahl. Jacli Hawkins
Ghost of the China Sea
(79) AD. 313
liiivid Brian, Lynn Bernay
M-G-M
^EATURE CHART
©Cat on a Hot Tin Roof
(108) © 0..9C
Kll/.lielh Taylor, I'aiil Newman,
liijil Ivcs. Judith Anderson
Klchard
s i° PARAMOUNT
Aitenborough
The Parly Crashers (78) Ac. 5803
5
©The Spider (72)
Me and the Colonel
(UO) © CD.. 310
li.nnny Kaye. (^irt .lurgcns
The Dechs Ran Red
(84) Ad.. 90
.lames Ma.son, Dorothy Dandrldge
Id a Monster From Outer
(78) SF..5802
ryon, Gloria Talbotl
Joy Ride (65) (8
lUd Pulton. Ann Doriin.
Kegls Toomey
.The Last Hurrah (121) .
Siinicer Tracy. Jeffrey Hmit
I'iit O'Hrien, Donald Olbuni. Anthony Perkins.
Lee J. Cobb
Little Rascals
(66) ....
(>)iDpil»Uon
Jack
Jones
3Kin8
(75) ©
George Montgomery, Diane Brevvster
©Horrors of the Black Museum
(94) © Ho.. 401
Michael Gough. (Sinnlnghani
June
The Headless Ghost
(63) Dyaliscope Ho. .40,
Richard Lyon, Liiiane Sottane
©Watusi (85)
George Monlgom
David F;Lrrar
©Thunder in the Sun (81) OD. .5817
Sii>an llayward. Jeft Qiandler.
Jacques Bergcrac
The Hangman (86) (?. . . .W. .5818
Robert Taylor. Fess Parker.
Tina Louise
I
)
to Jane (98) C..343
ay. Jack Lemmon. Bmle
(Special
release)
-Man (79) SF. .344
Ho.. 345
©The Mysterians (85) (g)..SF..920
Kenji S-aliara. Viimi Shirakawa
The World, the Flesh and the
Devil (95) © D. .917
Harry Belafonte. Inger Stevens
©Ask Any Girl (101) © ..C..916
Shirley MacLaine. I>av1d Niven
The Angry Hills (105) ©..D..921
Robert Milchum. Elisabeth MueUer
OTarzan's Greatest Adventure
(..) A1..5(
Gordon Scott. Sara Shane
BOXOFFICE BookinGuide :: June 15, 1959

.
.
I Krmsl
I
Cl'i.ii
.
.
1. Tab I!
, Marie
.
.
FEATURE CHART
20TH-FOX
(108) © D..833
Q Harry Black and the Ktf
106) ® U..0
nmrl Oraiistr. Barbara Rush
if
©The Barbarian and
Geisha (104) ®
John Wa.vne. Elko Ani)-i,
QVilla!
Brian
Dean
Ilunlei. Hope Lange
OMardi Gras (107) © ....M..839
Boone. Tommy Sands, (.iiry
Oosby. Christine Cwere. Sheree
Nofth
k Nice Little Bank That Should
Be Robbed (57) © C.
llirkey Itoimcy, Tom B«ell
Frontier Gun (70) (R)
Aear, Joyce Meadows
IThe Sheriff of Fractured
Jaw (103) © W -SOZ
Jayne Jlansfleld, KenneUl More
QSmiley Gets a Gun
(90) © Ad.. 903
ChifK Ifafferly, Calvert
Keith
©Rally Round the Flag,
.... (108) © C..9(
ml New-man. Joanne Woodward
Mobster (81) ©
eve Cochran. Lita Milan
OThese Thousand Hills
(96) © W..906
Don .Murray, Lee Kemlck
Intent to Kill (89) ©....Ac. 907
Richard Todd, Betsy Drdke
Alaska Passage (71) (gi- -"P- -908
©The Remarkable Mr. Pennypacker
(87) © C..909
Clifton Webb, Dorothy McOuire
©The S«unil and thi Fury
(115) © D..910
Yui Dryi»ier, Joanne Woodward
The key to letters and eomblnafions thereof IndkoHng itory type: (Ad) Adventure Drama; (Ac) Aet^n
fAn A nimotod-Aetion; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Dromo; (DM) Oromo
Dromo, lAn) Animoroa ,_, _
^p, Fontasy; (FC) Force-Comedy; (Ho) Horror Dromo; (Hi)
UNITED ARTISTS UNIVERSAL-INTl WARNER BROS.
UOThe Inn of the Sixth Happi-
Yes (158)©
D..901
Incnd Bergman, Curt Jureens
Cop Iter (75) Or .5832
UocRla. (Jerald O'Louahlln
OThe Big Country
vl66) ®
.5830
GfcKory I'eok. Je
QliLrl-
Hcslon. Carroll Baker
The Gun Runners (S3) AD.. 5834
Audle Murphy. Eddie Albert
in Terror a Texas Town
(80) W..5831
SterlUic nayden. Sob:istlan Cabot
©Man of the West
(100) ©
,.,
W
^„,,
5837
Caiy Cooper. London, Lee J.
Julie
Fe^'rmakeri (83) D..5845
li;ina Andre«s, Toime, Dick
Mel
Menace in the Nioht (78) D. .5846
. .
Griffith Jones. Lisa Gastonl
Hong Kong Confidential
(57) Ac. 5843
Guns, Girls and Gangsters
(70) Ac. 5902
Mamie Van Uorcn, Gerald .Mohr
The Last Mile (81) D..5904
Mickey Knoney. Alan Bunce
Escort West (75) © W..5903
Victor Mature. Elaine Stewart
The Great St. Louis Bank
Robbery (86) Ac. 5907
Steve McQueen, Oaiihan Denton
Separate Tables (98) D..5
Deborah Kerr, David NIven,
Rita HajTiorth, Burt Uncaster
Anna Lucasta (97) D..5
Eden
lis,' Jeff
Scala
(85) ©.
©Blood of the Vampire
(S7) Ho.. 5901
Donald Wolfit, Barbara Shelley
Monster on the Campus
(76) SF..5902
ArtJiiir Franz, Joanna Moore
The Restless Years (86) © D.
John Saxon, Sandra Dee, Jan
Whilnioic, Teresa Wright
With
(72) © ....
George Nader, Jo
D..
. .
©The Perfect Furlough
(93) © CD. .5911
Dirtis, Tony Janet Leigh, Keonan
Wynn, Linda Crista!
. . The Silent Enemy (92) .D .5912
Laurence Harvey, Dawn Addams
JMoney, Women and Guns
(SO) © W..5913
Jock Malroney. Hunter. Tim
Kim
Hovcy, Gene E\'ans
! on the Bullet
irpby, Joan E\ar
Steal Anything Small
JiNcver
(94) © C
James Cagrcy. Shirley Jones
©Wind Across the Everglades
(93) D..801
Burl Ivre. Gypsy Rose Lee, Chrlsto-
QFrom the Earth to the Moon
(100) Ad.. 805
Joseph Cotten. Dobra Paget, Georee
S.iiiders, Don Dubbins
Home Before Dark (136). . .D.
Jean Simmons. Dan O'Herlihy,
Rhonda Flemli«, E. Zlmballst .
0©The Old Man and the Sea
(86)
D
Tracy, Fillpe Pazos
©Up Periscope
(111) Warnerscope
James Garn«. Edmtind 01
©The Hanging Tree (106)
Gar> Cooper, .Maria Bctiull.
Karl Maiden
COMING
U.S.A...D..
f'.,...r::e S. Ilumillon. Mary Murphy
Face of Fire Ho.
CamcTOn .Mitchell. James Whitnwre
©The Big Circus © D .
Victor MaUire. Red Buttons.
Khoniia Fleming, Kathryn ftant
Battle Flame D .
Seolt Brady. Elaine Edwards
Surrender— Hell D .
Xndcs. Susan Oibot
The Last Angry Man D
I'aiil Muni, I>av1d Wayne
The Mouse That Roared C.
Jean Seberg. Petfr Sellers
Idle on Parade © C/M.
William Bendix, Anthony Newley
Middle of the Night D.
Fredric M.irch. Kim Novak
Battle of the Coral Sea Ac
Cliff Robertson, Gia Scala
The Crimson
ria Shaw, James Shlgeta
iy of a Murder D.
; Stewart, Lee Kemlck
s-s of the Kilimanjaro © Ad.
t Tavlor, Anne Aubrey
More With Feeling C.
Brvniier, Kay Kendall
of the Canyon © W.
•I Wilde, Victoria Shaw
Ksa Zsa Oabor
©North by N hwest ®....
Cary Grant, 1
Saint
The Scapegoat
Bette Davis
The Beat Generation D..
Danton. Steve Cochran, Mamie
Doren,
Fay Spain
Mickey Rooney, Mamie Van Doren
©Tarzan, the Ape Man
Ad.
Dennis Miller. Jo.Tnna Barnes
©It Started With a Kiss ©..CD.
Glenn Ford. Debbie Reynolds
PARAMOUNT
©Last Train Fri Hill I
Douglas, Anthony Quit
Carolyn Jones. Earl Hollima
That Kind of Woman ®
Snpha Loren, T.ib Hunter
©Th
ny Kaye. Louis Armstrong
!-Eyed Jacks (?) W.
Ion Brando, Plna PelUcer
Charles Bronson, John Carradine
The Diary of Anne Frank ©...D..
Millie Perkins, Joseph Schlldkraut
"
©The Man \
Henry Fonda, Leslie Caron
©Holiday for Lovers ©
Jane Wyman, Clifton Webb
John Wayne, Robert Mltehun
©A Private's Affair ©
Christine C&rere. Sal Mlneo,
Gary Crosby, Sheree North
122) ©-..
8 Imitation of Life (124) .. D
Idraark, ilenr
I*uia Turner. Jolui Gailii,
Iiorothy Malw
Sandra Die. Dan O'llcriihy
Man in the Net (97)....
©The Wild and the Innocmt
Alan Lartd, (Carolyn Jones
(85) © C
©Gunfight at Dodge City
AuiUe Murphy, Sandra Dec,
Dru, Gilbert Roland
(73) ©..Ad.. 913 (80) ©
McCrea, Nancy Oatcs
Pork Chop Hill (97)
QWoman Obsessed
(IreKory I'ock, Hurry
103) © D 4 Skulls of J. Drake (70) Ho .5919
san Ilayward, Stephen Boyd
llmry Danlell. Valerie French
Invisible Invaders (67). Sr .5918
John Agar, Robert Hut ton
3Rio Brwo (141) W.
John Wayne, Dean Martin,
Ricky Nelson, Angle Dickinson
The Young Philadelphians
(136) D.
Paul Nernnian. Barbara Rush
mmt Brewster
Victor Mature, Tvonne De Carlo
Cry Tough Ai
John &ivon. Linda Crlstal
A Hole in the Head I
Frank Sinatra, (Jarolyn Jones,
Edward G. Robinson
©The Horse Soldiers I
John Wayne, William Holden
The Devil's Disciple
CD.
Burt IjuKaster, Kirk Douglas,
Sir Laurence Olivier
©Wonderful Country
00.
Mltchum. Julie Ixindon
Ten ; conds to Hell
ni,andltT, Jack Pala
of the
lefor Me (121) ©CO.. 918
:ro«by, DeMie Reynolds,
I'.lcr (\ishlnK. nirlstophiT i
Waener. Ray WaLiton
Tin Rabbit Trap ( ) Cr
Borimlne, Bethel l.

.Femandel.
.Jean
.Arme
Femandel.
Dec
May
.Maria
.Vittorio
.Ac.
.Cr.
- May
. . .Aug
.
Feb
(
FEATURE CHART
Short sublttct
MISCELLANEOUS
ASTOR
ORobbcry Under Arms
Frankenstein's Daughter
(83) D.. May 58
(85) Ho.. Dec 58 Peler Finch, Maureen Svvanson
S.iiiilr.l Km;ht, Ilnnalrl Murphy Night Ambush (93) lh RTii;li.sh and
Knn Itaiidell, Greta Gynt
Satan's Satellite (70). SF.M
Ton D May 59
ELLIS
(79)
Miracle of St. Therese
Maedonald C;
(97)
«lan Who Died (70) D. .Jun 58
Fr.incls Descaul. Suzanne Flon
Rod Cameron. Vera Italstim
MAGNA
jtreet of Darkness (60) . .J
©South Pacific
Riibert Keys, Sheila Ryan
(170) Todd-AO
Apr 58 •to Place to Land
.Mitz
(78) ® Ac. .Oct 58
John Kerr. Jiianita Hall
John Ireland. GaJl Russell
NTA PICTURES
nvisible Avenger (601 , . Dec 58
I Was Monty's Double
3614-Christopher
(85) D. Feb 59
(7)
John Mill.s. Cecil Parker
Rcna
A Question of Adultery
Plunderers of Painted
FILM
(86) D.. Mar 59 Flats (77) iJD W..
Julie Ixjndon. Anthony Steel
Corinne Calvet, John Carroll
RANK— (Released through TUDOR
A Cry in the Streets
Hell Drivers (91) (?!... Ac. . 58
Slanle.v Baker. Herbert Lorn
FOREIGN LANGUAGE
FRANCE
Premier May (89) 11-24-!
(Cont'l) . .Yves Montand. N. Berg
Aoulteress, The (106)
. U-17-5S
Senechal the Magnificent
(Times) . .Simone Slgnoret
(78) 1-12-59
Case of Dr. Uurent (91) . . S-25-5S (DCA)
. -Femandel, Nadla (kay
MR.
(Trans-Lux) . .Jean Gabin
What Price Murder? (105) J-23-5S
(Also English-dubbed)
(UMPO) . .Henri Vidal. M. Demongeot
Crucibit The (140) 4-13-59
(Kingsley) . .Simone Slgnoret, Ifves
GERMANY
Montajid, Mylene Demongeot
©Affairs of Julie (90) .... 5-25-59
Diary of a B»d Girl (57) 3-16-59 (Bakros) . . . .lilo Pulver, Paul
(F-A-W)
. Vemon. FrancoU Hubschmldt
Ouerln
Captain From Koepenick
Fle»h and Desire (94).... 5-18-59 (93) 10-20-58 3736 Merry
(BUls) .
Brasl, Vivian {DCA)..Hein! Iluliroann
(6) ...
Romance
Circus of Love (93) 11-10-58 3737 Magoo
(riCA)..Curt Jlirgene, Eva Bartok
©Folies Bergere (90) 9-29-58
Dreaming Lips (86) 12-8-58
(F-A-VV) . .Jeanmaire
(DCA) . Schell. W. Fischer
Forbidder) Fruit (97) 5-25-59 The Devil Strikes at Night
(F-A-W) . Francoise
(97) 6- 1-59
(I6I/1)
Arnoul
(Zenith) . Claus Holm. Annemarle
Foxiest Girl In Paris (100) 10-20-58
(Timas) . . Marline Carol
Love Story. A (94) 8-25-58
Girl in the Bikini (76) ... 12-29-58 (United German)
. .llildegarde Neff.
(Atlantis) . .Brigltte Bardot
n. W- Fischer
Girl on the Third Floor
©Sins of Rose Bernd.
(103) 12-29-58 The (85) 4-27-59
(EUls) . .Marina Vlady, P. Van Eyck (President) . .Maria ScheU
Girls of the Night
Tempestuous Love (89) 2- 9-59
(114) 6- 8-59 (Century). .Ulll Palmer
(Cinit'l) . Chuis Holm. Nicole Berger MEXICO
He Who Must Die (122) . . 3- 2-59 El Pantano Dc Us
SPECIAL
(Kassler) . .Pierre Vaneck, Mcllna Animas (84) 6-S-59
{C:a

ought
have
.
—
—
s.
XHIBITOR HAS HIS SAY
ALLIED ARTISTS
Bullwhip (AA)—Guy Modison, Rhondo Fleming,
James Griffith. Good outdoor dromo—different slant
tfK3n most westerns. Color ond CinemaScope mode it
interesting. We still do foir on a western. Ployed
Thurs., Fri., Sat. Weother: Good.— Mrs. Thereso
Hoigler, Grand Theotre, Conton, Oklo. Pop. 1,100.
Cry Baby Killer, The (AA)— Brett Holsey, Harry
Louter, Corolyn Mitctiell. This mode o good program,
with "Hot Cor Girl," olso from Allied Artists, but
business wasn't too much. Did obouf 90 per cent
of overoge. Ployed Wed. Weather: Cold.—Simon
Chcrivtch, Levoy Theotre, Millville, N. J. Pop. 19,500.
Toll Stronger, The (AA)—Joel McCreo, Virginia
Borry Kelley. This is a first-closs Mayo, western and
I will soy (OS for as my situotion is concerned) better
thon overoge. The story is good, well octed by o
strong cost, scenery, 'Scope and color were of the
best. If you hove western followers ploy this picture
and give them a treot. Don't worry obout the money
it brir^s in. This one will bring in as much as the
best orxJ thot isn't very much in my situotion.
Ployed Fri., Sot. Weother: Cold and stormy.—F. L.
Murray, Strand Theotre, Spiritwood, Sosk. Pop. 355.
COLUMBIA
Gidget (Col)—Sandra Dee, Jomes Dorren, Cliff
Robertson. Sandra Dec takes another big step up the
populority ladder, in one of the cutest ond most
entertaining teenage comedies I seen. The color
ond 'Scope held, but to me one of the big aftroctions
of this movie is the fine shots of surfboard riding
on the breakers, which is especially interesting to
fhe teenoge group. This was enough above overage
thot I olmost mode back whot I lost on "The Last
Hurroh." Played Sun., Mon., Tues.— Jess Jones, Ritz
Theatre, Crescent, Oklo, Pop. 1,300.
Lost Hurrah, The (Co')—Spencer Tracy, Jeffrey
Hunter, Pat O'Brien. Some more TV moteriol which
the public con see for free ot home. None bothered
to come out to see this one. A waste of time and
money for us. Played Sot., Sun., Mon. Weather: Cold
ond roin.—Carl P. ArxJerko, Rainbow Theatre, Casrroville,
Tex. Pop. 1,500.
7th Voyage of Sinbod, The (Col)—Kerwin Mathews,
Kathryn Grant, Rrchord Eyer. This pictL>re is a good
one for the kids. Business excellent. Played Thurs.,
Fn,, Sot. Weather: Rc.n —Cecil Cohn, Murray Hill
Theatre, Jacksonville, Flo. Pop. 200,000.
METRO-GOLDWYN-MAYER
Long, Long Troiler, The (MGM)—Lucille Boll, Desi
Arnoz, Morjorie Mam. I back this comedy in
color ond I'm not sorry. It is tops in comedy. The
folks went for it the first time and a goodly number
come to see it ogoin ond enjoyed it just as much
the second time—and after I counted the cosh, I
wos hoppy, too. Ployed Fri, Sat. Weather: Turned
worm and nice.— F. L. Murray, Strand Theatre, Spiritwood,
Sosk. Pop. 355.
Mating Gome, The (MGMl—Debbie Reynolds, Tony
Rondoll, Paul Douglas. Good picture. We did overage
with It. Played Wed. through Sot. Weother: Cold.
Simon Cherivtch, Levoy Theotre, Millville, N, J. Pop.
19,500.
Some Come Runnlna (MGM)—Fronk Sinotro, Dean
Mortin, Shirley MocLoine. There is not enough space
to proise this picture! Sinatra, Martin and Shirley
were greot. Too bod it didn't win top honors at the
Acodemy Awards. Played Sun., Mon., Tues. Weather:
Good.—W. E. Seaver jr., Beacon Drive-In, Bristol,
Tenn. Pop. 30,000.
Torzon's Fight for Life (MI3M)—Gordon Scott, Ewe
Brent, Corl Benton Reid. Thanks, MGM! More pictures
like this, ond the smoll town exhibitor everywhere
would be bock in business. Torzon pictures
olwoys did bring the people in, but with color— thot
makes it much better. Played Fri., Sot. Weather:
Below zero.—Chorles E. Smith, LoMor Theotre, Arthur,
III. Pop. 2,000.
Tunnel of Love, The (MGM)— Doris Day, Richard
Widmork, Gig Young. This frank ond outspoken
comedy of moritol bliss and thbulotions delighted
an overage turnout, for satisfactory entertoinment.
Ployed Sun., Mon. Weather: Good,—Leonard J. Leise,
Roxy Theotre, Randolph, Neb. Pop. 1,029.
PARAMOUNT
(Poro)—Cory Gront, Sophia Loren, Mortho
Hyer. Fine fomily-type pic, just the right touch
of humor orxj sentiment. Color beautiful. Too bod
VistoVision doesn't stretch out to full screen width.
Ployed Sun,, Mon., Tues. Weother: Spring!—Mrs.
Thereso Hoioler, Grond Theotre, Conton, Oklo. Pop.
1,100.
Kin9 Creole (Poro)—Elvis Presley, Carolyn Jones,
Dcon Jogger. Biz held up well on this good pic in
VistoVision (why? why? why? in TV block and white).
All my low brocket westerns ore in color. It could
hove been o fomily show, but it roted a "B".—Frank
E. Sobin, Mojestic Theotre, Eureka, Mont. Pop. 929.
20th CENTURY-FOX
From Hell to Texot (20th-Fox)—Don Murray, Diane
Vorsi, Chill Wills. This is o pretty fair western
dronoo of o pcoco loving mon who is forced to shoot
in sclf-deforae ond (olsely accused of murder by the
ABOUT PICTURES!
father. did below average business with
"scope and color. Ployed Fri., Sot. Weother:
oo nice.—Charles E. Smith, LoMar Theatre, Arthur,
I. Pop. 2,000.
Love Is o Mony-Splendored Thing (20th-Fox)
William Holden Jennifer Jones, Torin Thotcher.
lOd. The women liked it. It Very
drew good crowds
.., mode out all right. We oil like Holden and
Jennifer Jones. Ployed Wed. through Sat. Weather:
Good —R W. Hollyoake, Fox Theatre, Dauphin, Mon.
Pop. 7,000.
Roots of Heoven, The (20th-Fox)—Errol Flynn,
Trevor Juliette Howard, Greco. This was o good,
unusuol picture which surprised me by getting very
favorable comment from those who sow it. Did below
overage
's worth o try. Played Wed.,
ine.—L. R. DuBose, Majestic
Theatre, Cotullo, Tex. Pop. 4,418.
Sheriff of Froctured Jaw, The (20th-Fox)—Kenneth
More, Mansfield, Hull. Joyne Henry Very good
comedy that is made-to-order for the small town.
is Mansfield in this more subdued ond was opprecioted
more. Played Wed. through Sat. Weather:
Snow.—Jim Eraser, Auditorium Theatre, Red Wing,
Minn. Pop. 12,500.
UNITED ARTISTS
Lone Ranger and the Lost City of Gold (UA)
Clayton Moore, Joy Silverheels, Douglas Kennedy. For
o couple of days we thought the good old days were
bock ogam—had a good matinee, and kids and
odults turned out fairly well for the evening show.
This is the type of program that's going to keep
us in business; more of these and comedies and
Three Stooges and Little Roscols. Why con't we get
them? Played Fri., Sat. Weather: Domed cool for
sorino —Carl W. Veseth, Villa Theatre, Malta, Mont.
Pop. '2,095.
Man of the West (UA)—Gory Cooper, Julie London,
Lee J. Cobb. This is good. My running time showed
thot the censor board got about ten minutes of it.
It is not Cooper's best, but it will please. Played
Wed. throuoh Sat. Weather: It's coming (spring).
Harold Bell. Opera House, Cooticook, Que. Pop. 6,341.
Separate Tables (UA)—Deborah Kerr, David Niven,
Rita Hoyworth. Strictly odult. Only regret we played
it before the Academy Awords. Must bring back.
Played Sun through Wed. Weather: Good.—Paul
Gamoche, Welden Theatre, St. Albans, Vt. Pop.
UNIVERSAL-INTERNATIONAL
Raw Wind in Eden (U-ll—Esther Williams, Jeff
Chandler, Rossono Podesta. This is a good picture in
'Scope and color thot should do well in about ony
situotion. We only did overage business with it, but
the bod weather wos agoinst us. It's worth a dote.
Ployed Sun., Mon., Tues. Weather: Very bad oil three
days.—Charles E. Smith, LoMor Theatre, Arthur, 111.
Pop. 2,000.
This Happy Feeling (U-D—Debbie Reynolds, Curt
Jurgens, John Soxon. We combined this family comedy
with o teenage picture and a western for the best
weekend's business since lost summer, although we
operate on weekends all year oround.
Sot. Weother: Wonderful.—A. A. Richords,
Played Fr!.,
Craigsville
Drive-ln, Croigsville, W. Va. Cool mining, timbering
and farming patronage.
Twilight for the Gods (U-ll—Rock Hudson, Cyd
Chorisse, Arthur Kennedy. Different kind of story,
different kind of picture. In color. Business sotisfoctory
and patrons were pleased. Played Sun., Mon.,
Tues. Weather: Good.—Mel Danner, Circle Theatre,
Woynoka, Oklo. Pop. 2,018.
WARNER BROS.
Enchanted Island (WB)—Dona Andrews, Jane
Powell, Don Dubbins. Sotisfactory business on this
one
Weather:
on o midweek
Good.—Mel
change.
Danner,
Played
Circle
Wed.,
Theatre,
Thurs.
Woynoka,
Oklo. Pop. 2,018.
Indiscreet (WB)— Ingrid Bergman, Cory Grant,
Cecii Porker. Clever movie, but title oroused no interest
here. Too, smoll towns ore slow to accept a
Bergman sort of situation. Ployed Wed.,
Weother: Cold and roin. — r Thereso Hoigler,
Grond Theotre, Canton, Oklo.
Fort Dobbs (WB)—Clint Wolker, Virginia Mayo,
Richord Eyer. Here is a picture the booker wished
on us without my consent. Since it's block and white,
I was furious— and too lote to book onother. Surprisingly,
the tcenogers turned out in sufficien
midweek since Easter. A
lot of good ments. Ployed Tues. (gift night),
Weother:
lorl P. Anderko, Roinbow Theotre,
Costroville, Tex,
No Time tor Scrgconts (WB)—Andy Griffith, Nick
Adoms, Myron McCormick. If this picture hod been
in color it would hove really been something. As it
was, it still brought in young and old oliko. More
pictures like this one, and our worries would be over.
Played Sun. through Wed. Weather: Nosty.—Chorles
E. Smith, LoMor theotre, Arthur, III. Pop. 2,000.
Too Much, Too Soon (WB)—Dorothy Molone, Errol
Flynn, Efrcm Zimbolist jr. Absorbing entertainment.
A good lesson to alcoholics. Business above overoqc.
Ployed Tues., Wed. Weother; Cold.—Emma ond Lucien
Fourier, Acodio Theotre, St. Leonard, N. B. Pop.
2,150.
V^riie-
To:
YOLU REPORT OF THE PICTURE YOO
HAVE JUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS
—Right Now ,e
The Exhibitor Has His Say
BOXOFFICE, 825 Van Brant Blvd.,
Kansas City 24. Mo.
Days of Week Ployed
Weather
Title
Comment
Days of Week Played
Weather
Title
Comment..
Days of Week Plorcd
WeathM
TltU
Comment..
Days of Week Ployed.
Weather
Exhibitor
Theatre
City
..Company..
..Company..
Poptilation
State
BOXOFFICE BookinGuide :: June 15,

Opinions on Current Productions
^EATURE REVIEWS
Symbol © denotes color; © CinemoScope; (J Visto Vision; cf) Superscopc; « Nofuramo;« Regalscope; ! Tech
J
Say One for Me
20th-Fox (918)
121 Minutes Rel. June '59
All the sure-fu-e Ingredients for popular tavor—Bing Crosby
again playing a priest and singing several Sammy Cahn-
James Van Heusen tunes; Debbie Reynolds, currently high
,,
in public sympathy because of the Taylor-Fisher news head- ,*p, ,
lines, and teenage favorite Robert Wagner in his first sing- " I
ing-dancing role—are present in full measure in this CinemaScope-De
Luxe Color musical. Although these names wUl
guarantee strong boxoffice draw, the picture never rises
above light, fairly-amusing summer fai-e mainly because
fail jell the ingredients to as top entertaimnent. Robeit
O'Brien's oi-iginal screenplay has a rambling show business
background but producer-dii-ector Frank Tashlin has injected
laughs and human interest, as well as musical interludes
in which the pert and charming Debbie really
shines. As a Catholic pastor who tries to keep a young girl
parishioner from performing in a nightclub and away
from the advances of a wolfish young star, Crosby gives
an ingratiating portrayal but, except for "I Couldn't Care
Less," his songs are routine, especially the carefully builtup
climactic tune, "The Spu-it of Chi-istmas."
Bin? Crosby, Debbie Reynolds, Robert Wagmer, Ray
Walston, Frank McHugh, Connie Gilchrist, Joe Besser.
The Hound of the Baskervilles F «^^'- "^^'-^/ =""
United Artists (5922) 84 Minutes Rel. June '59
One of the best-known of Su- Arthur Conan Doyle's
Sherlock Holmes horror-mystei-y stories gets a new and
appropriately colorful picturization by CaiTeras' Hammer
films, specialists in the "Dracula-Frankenstein" type of
exploitation fare. The title and the shuddery theme will
attract both the horror devotees and avid who-dun-it fans
while Peter Cushing and Chiistopher Lee have built up a
following through then- many appearances in this type of
British fare. Three earlier screen versions were made, the
last in 1939 with Basil Rathbone and the late Nigel Bnice
playing Holmes and Dr. Watson, but this Anthony Hind.s
production is the first in Technicolor, which adds immeasurably
to the gory details and the dank, scai-y period atmosphere
and settings. Director Terence Fisher builds interest ^^
steadily through the somewhat-involved plot which culmin- t
ates in a scream-inducing climax as the "hound" attacks Baskerville.
Cushing gives a remarkably precise and effective
portrayal of the pipe-smoking Hohnes and Andre Morell
is good as Watson, although not quite as bungling and
likable as was Nigel Bruce. Christopher Lee plays the last
of the Baskei-vUIes capably, if colorlessly, and Maria Landi
adds a touch of sex appeal as a vengeful peasant lass.
Peter Cushing, Christopher Lee, Andre Morell, Maria
Landi, David Oxley, Miles Malleson, Francis De Wolff.
Plunderers of Painted Flats F S" *"'•';'"""
Republic 77 Minutes Rel. Jan. '59
A good, solid western di'ama with plentiful shooting action
and more than the usual amoimt of feminine appeal, this
Albert C. Gannaway production will make a fine supporting
dualler in almost any situation. One of the last of the
Republic releases, the picture can boast Naturama, such
familiar players as Corinne Calvet, John Carroll, George
Macready and Edmund Lowe and a taut screenplay by Phil
Shuken and John Greene. Although Can-oil, who is convincing
as a debonah- hired gunman, and Miss Calvet, who
is still hampered by her heavy French accent, play the
leads, it is a pair of veterans, Edmimd Lowe, now whitehaired
but still handsome, and Madge Kennedy, who was
a star in silent fUms, who capture the acting honors as an
aging gunfighter and liis middle-aged mail order bride who
find romance late. Skip Homeier also does weU as a young
cattleman and Macready is suavely villainous, as always.
Joe Besser and Bea Benaderet supply some mild comedy.
The mail order bride angle adds human interest for women
patrons and the Naturama process enhances the outdoors
scenic values. Gannaway produced and directed with Sliuken
as associate producer.
Corinne Calvet, John CarroU, Sltip Homeier, George
Macready, Edmund Lowe, Madge Kennedy.
A Hole in the Head F ^, r"'.
United Artists ( ) 120 Minutes Rel. July '59
Frank Capra. Academy Award-winning director of "It
Happened One Night" and other topnotch comedy pictures,
has returned to picture-making with a truly heartwarming
feature in which the laughs stem from real-life
situations and keep audiences howling thi-oughout, except
for a brief time out for a few tears. Prank Sinatra once
again proves himself one of the .screen's all-around greats,
Carolyn Jones and Eleanor Parker are beautiful and neatly
contrasted as the women in his life and Thelma Ritter is
her human and lovable self, but it is Edwai-d G. Robinson
who vei-y nearly walks off with the t«p laugh honors. As
hard-working Bronxites suddenly tran-sported to Miami's
fabulous vacation land, he and Miss Ritt«r stir up such
hilarity that a few bits of dialog are almost drowned out.
Pi-oducer-director Capra had solid aid from Arnold Schulman's
screenplay based on his Broadway play and he has
added innumerable comic bits, a few of them verging on
the slapstick. Sinatra plays his most appealing role to date
as an improvident widower with a 12-year-old son and this
almost equally important boy's part is handled to win patrons'
hearts by Eddie Hodges. Together, he and Sinatra
warble a novelty tune, "High Hopes."
Franl« Sinatra, Edward G. Robinson, Carolyn Jones,
Eleanor Parker, Thelma Ritter, Keenan Wynn.
The H-Man F ^^, 'TT"
Columbia (344) 79 Minutes Rel. July '59
This is fodder for those cun-ently engaged in a fight
against hydrogen bomb testing and the effects caused by
radiation said to emanate therefrom. It is a sometimes
effective, often science-fiction la overdone film a "The
Blob" that will probably get its chief response from youngsters.
The monster involved is a liquid ooze that disintegrates
its human victims, conveniently bad guys for the most
pai-t. Of course, of these there are plenty, since a conflicting
theme involves a dope ring and one sometimes begins
to think they're almost as bad as the monster. The picture
is another of the science-fiction productions which the Japanese
have exported recently for U. S. viewing, hence there
--* are no names of marquee-value and selling must be on
"TT; the story angles. Tlie film has exploitation possibilities for
' -°
drive-ins and neighborhoods, and at theatres where patrons
have a taste for science-fiction excitement. Considering
the attraction to the bluejean set, there are several surprising
scenes of extra-sensuous near-nude dancing in a
burlesque-type night club show. Generally, the photogi-aphy
is good and the direction holds interest, despite liberties
with plot consistency.
Yumi Shirakawa, Kenja Sahara, Akihiko Hirata, Eitaro
Ozawa, Koreya Senda, Mitsuru Sato.
Teenagers From Outer Space
Warner Bros. (820) 85 Minutes
F
: Horror Dri
1
Rel.
June
The fii-st word in the title clearly indicates the type of
audience at which this science-fiction film plus monster is
aimed. It is exploitable and should draw the teenagers,
but tliey will see a gi-oup of rather adult teenagei-s on the
screen. As for adults, the plot is so incredible, even for a
film of its tj-pe, that its appeal would be one only of amusement.
Those spacemen speak perfect, though a little stilted,
English. Some of the acting is amateurish. On the credit
side, so far as youngsters are concerned, are a flying saucer.
disintegrating ray gun which instantaneously reduces human
beings to skeletons, and the monster itself, which resembles
a huge lobster. Tlie distributor has coupled it with
"Gigantis. the Fire Monster," a Japanese-made thriller.
Romantic scenes occur during moment.s of great peril, but
the menace waits for them to run their couree. David Love
puts on the best show as the high-minded spaceman who
doesn't beUeve in killing. Dawn Anderson as the heroine
needs more work. Bryan Grant is convincingly deadly as
the killer. The film is the product of one man, having been
written, produced and directed by Tom Graeff.
David Love, Dawn .Anderson, Harvey B. Dunn, Bryan
Grant, Tom Lockyear, King Moody, Helen Sage.
The reviews on these pages may be filed for future reference in any of the following
) in any standard three-ring
loose-leaf binder; (2) individually, by compony, in any stai dard 3x5 card
in the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size binder. .__ The_ latter, including_ year's supply booking and doily business record ibeeti,
moy be obtoined from
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2340 BOXOFFICE BookinGuide :: June 15, 1959

. . Radioactive
. . Fi-ank
. . The
. . Gangsters
FEATURE REVIEWS
-
THE STORY:
"A Hole in the Head" (UA)
Piank Sinatra, an improvident widower, runs a secondrate
Miami hotel while tiding to raise his 12-yeaa-old son.
Eddie Hodges. Faced with foreclosure on his hotel, Frank
telephones his brother in New York. Edwaid G. Robinson,
who flies down to Miami with his wife. Tlielma Ritt«r, who
is afraid the boy is sick. When they learn the truth, Robin- .
son agrees to help—only if Frank settles down with lonely (pii
widow, Eleanor Parker, who he feels will be good for him. -
But Frank first tries to get financial aid from Keenan
Wynn, a free-spending playboy, but fails. Prank shouts at
Eddie in order to get the boy to go to New York with Robinson.
But the boy remains loyal to his father and, with
Eleanor on hand, Robinson and Thelma decide to stay in
Miami and come to Frank's rescue.
EXPLOITIPS:
Make a tieup with a travel agency for window displays
of Miami's fabulous hotels and beach resorts. Play up Sinatra
by using displays of his many best-selling record
albums. Beach resort clothes are another tieup.
CATCHLINES:
It'.5 the Season's Men-iest, Maddest Comedy About Life
in Fabulous Miami . Capra. 'Wlio Gave the Screen
It Happened One Night." Now Brings You the Merriest
Madcap Melange of Laughs and Tears . . . Prank Sinatra
at His Best in the Yeai-'s Best Comedy.
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "Say One for Me" (20th-Fox)
Bing Crosby, pastor of a Catholic chiu-ch in New York's
theatrical district, is upset when Debbie Reynolds, needing
money for the support of her ailing father, goes to i
work in a second-rate nightclub where the singing-dancing \_
star, Robert Wagner, has an unsavoi-y reputation in regard
to women. WhUe Debbie is keeping Wagner at arms' length,
Bing wins over the various nightclub chorines as well as
Ray Walston. Wagner's alcoholic pianist. Thinking to save
Debbie, Bing offers Wagner a spot on the giant TV charity
show he is staging. But Wagner, who tnily loves the girl,
graciously bows off the show but, instead, introduces Walston
's new Christmas song with Bing to sing it. Bing then realizes
that Wagner is good enough to marry Debbie—and
he perfoi-ms the ceremony.
EXPLOITIPS:
In addition to the three stars, particularly Debbie Reynolds,
who has won nationwide publicity and the pubUc's sympathy
in the Elizabeth Taylor-Eddie Fisher affau-, stress the
music angle by making tleups with music shops for displays
of Crosby's numerous record albums.
CATCHLINES:
Bing. Debbie and Bob in a Story They Can Really Dig
Tlieir Hearts Into ... A Tune-Pilled Song-Fest Which
Rings All the Bells . . . The Story of Father Conroy Whose
Parish Was All Broadway.
THE STORY:
"The H-Man" (Col)
The police are disappears,
baffled when a dope thief
leaving his clothes and jeweliy on the ground. A young
.scientist, following a theory of radiation causing humans
to disintegrate, becomes involved when he and the police
both trace the thief to his gii-lfriend. The story is confinned
when she sees another person disintegi-ated by a
liquid substance that is the monster. A drive is organized
to spread fii-e throughout the sewers where it lives and
kill it. Meanwhile, the leader of the dope gang abducts the
giii and forces her Into the sewer with him where he has
hidden valuable heroin. She is rescued and he killed just
as the file spreads to the area and kills the monster.
EXPLOITIPS:
Invite local scientists or doctors to a special screening
and have som.eone si>eak to them regarding the effects den
of radiation. Scientific instniments could be set up in P°^'^'
the lobby and theatre persomiel could be dressed in doctor's
white coats. Attract youngsters with placards depicting
the liquid monster.
CATCHLINES:
Death by
The Living Liquid Threatens an Entire City . .
Disintegration ... A Whole Population in Fear For Their
Lives . Ghosts That Prey on Human Life For
Their Sustenance . Baffling Story of a Scientific Reaction
Too Fantastic to Believe.
THE STORY: "Teenagers From Outer Space" (WB)
A space ship from another planet brings armed men in
distinctive uniforms, and a beast, who while populating the
earth, would destroy all human beings. Love, a humane
spaceman, escapes from his gang to warn people. He is
pursued by Grant, a gangster type, who kills many with
a .space gun. Love meets Da\\-n, a pretty girl. The attraction
is mutual. He captures Grant and the gun and kUls
the monster with it after it, too, has taken many lives.
As more space ships an-ive with beasts, he misdirects them
.so tliey crash, and in so doing he becomes a martyr.
EXPLOITIPS:
Install eerie green light bulbs outside and inside your
lobby. Play creepy scare music you can obtain from record
stores. Have a girl in a nurse's uniform sei-ve "blood
cocktails" (tomato juice or chen-y soda) to youngsters as
they enter. Run a contest for the most gruesome costume.
CATCHLINES:
Help! Help! Teenage Gang Invades Earth With Horrible
Monster!
. Prom Outer Space Threaten
to Wipe Out Entire Human Race . . . Don't Bring Your Girl
Friend. She'll Be Scared!
THE STORY: "The Hound of the Baskervilles" (UA)
For 200 years, the Baskerville lords have died horribly on
the moors, killed by a ferocious "hound." When the final
young heu- (Cluistopher Lee) returns to England to claim
the estate, Sherlock Holmes and Dr. Watson are liired to
protect him. An escaped murderer is roaming the Baskerville
moors but Lee is in more danger from a farmer and
his beautiful daughter, Maria Landi, who pretends to respond
to Lee's romantic interest. The murderer is found
mutilated by the "hound," which always manages to escape
capture. Howevei-, Holmes investigates a disused tin
mine and hears unearthly howls. Later. Lee, still under
Maria's spell, walks with her on the mooi's and she leads iie
him into an old ruin, where he is faced by the wolf-fanged \e
hound. Maria then reveals that her father is an illegitimate
relative of the Baskei-villes and wants Lee dead. But Holmes
arrives in time to save Lee and Maria flees only to perish
in the swamp.
EXPLOITIPS:
As the fii-st Sherlock Holmes film in color, attract the
Conan Doyle fans by making a tieup for window displays
of these novels in local bookshops.
CATCHLINES:
The Most HoiTor-Dripping Tale Ever 'Written ... It Will
Haunt Evei-y Night You Dream! . . . Sherlock Holmes Is
Back to Investigate a Most Blood-Cm-dling Murder.
THE STORY: "Plunderers of Painted Flats" (R«p)
Skip Homeier, young cattle rancher, sees his father killed
and his farmhouse burned by George Macready, who claims
the cattle counti-y as his own. Edmund Lowe, a former
gunfighter turned cattleman, later saves Homeier by shooting
one of Macready's gunmen. Macready then sends for Jolin
Carroll, a hired gurunan who aiTives on the same coach with
Corinne Calvet, Madge Kennedy and Bea Benaderet, tliree
mail order brides for Homeier, Lowe and Joe Besser. Carroll
is attracted to Coriiuie, who he realizes is a dancehall girl
making a fre-sh start. Although Lowe and Madge had Ued
about theii- ages, there is a triple cei-emony. Later, CaiTOll
breaks into Corinne's bedroom and, in gun battle, he kills
Lowe. The cattle ranchers band together to battle it out
wiUi Macready, Carroll and his men. Tlie gunmen then
capture Corinne as hostage but Carroll resents tliis and kills
Macready. CaiToU is killed by a youngste:- and peace reigns
for the cattlemen.
EXPLOITIPS:
Play up the better-than-average cast members, including
Jolm Canoll, who has recently been starring in nightclubs;
Corinne Calvet, who stan-ed in Paramount pictures.
CATCHLINES:
Range War—Tlrey Muzzled a Town and Hired a Gun for
the Big Kill ... No Man Could Stop Them! No Woman
Could Stop Them—For Long.
EOXOFTICE BookinGuide :; Juno 15. 19,59

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