POWDER LIGHTENERS DEVELOPERS - Wella

wella.com

POWDER LIGHTENERS DEVELOPERS - Wella

POWDER LIGHTENERS

COLOR CHARM POWDER LIGHTENER

• Up to 7 levels of lift

• Controlled, reliable lightening action

• Protecting oil system to help lock in moisture

• For all on- and off -the-scalp application techniques

• Dust-free formula

DEVELOPERS

COLOR CHARM CLEAR AND CREAM DEVELOPERS

• Formulated specifically for Color Charm Haircolor

• 20 and 40 volume strengths

• Create 10 volume by mixing equal parts 20 volume

with distilled water

COLOR CHARM ACTIVATING LOTION

• Formulated specifically for Color Charm Demi-Permanent Haircolor

• Provides proper level of activation for effective color

deposit without lift

FREE wella color charm haircolor swatchbook program

Call the USA Technical Hotline for details. 1-866-722-4146

or log on to colorcharm.com to print out an order form.

800990

©2011 The Wella Corporation, Woodland Hills, CA 91367. All rights reserved. Printed in the USA WEP-NA-R078-11 3904-6409


Product Catalog


vibrant colors

as creative as you are

WELLA COLOR CHARM. UPDATED!

with Liquifuse Technology

VIBRANT, LONG LASTING, FADE RESISTANT RESULTS

• Infuses the hair with vibrant color molecules

IMPROVED FLORAL FRAGRANCE

• For a much more pleasurable coloring experience

NEW SHADE FAMILY PACKAGING

• Quickly identify Natural, Ash, Gold, Warm and

Red shades

GREAT CONDITIONING

• Saturates each strand to deliver great conditioning

EXCELLENT GRAY COVERAGE

• Colors even the most resistant hair

Liquifuse Technology TM

SATURATES

PENETRATES

FUSES

BEAUTIFUL VIBRANT

RESULTS

The

Future

liquifuse

technology

The

Past


WHAT’S CHANGED?

COLOR CHARM’S EXCELLENT COVERAGE

HAS NOT CHANGED

BUT SOME THINGS HAVE!

• 28 shades have similar but not identical results.

A strand test is recommended. Please see the

list below.

• 11 shades have had name changes (mainly Toners).

Please see the list below.

• 8 shades will now look different when mixed

with developer, although the results are very

similar. See list below.

SHADE NAME CHANGES: SHADE NUMBER DOES NOT CHANGE

Color Charm has changed several shade names to better describe

their haircolor results.

SHADE OLD NEW

NUMBER SHADE NAME SHADE NAME

12N/1200 Blonde Claire High Lift Blonde

5AA/336 Light Drab Brown Light Brown Intense Ash

6AA/542 Ash Blonde Dark Blonde Intense Ash

7AA/632 Medium Ash Blonde Medium Blonde Intense Ash

T35 Imperial Beige Beige Blonde

T11 Royal Blonde Lightest Beige Blonde

T14 Silver Lady Pale Ash Blonde

T18 White Lady Lightest Ash Blonde

T10 Ivory Lady Pale Blonde

050 Light Drabber Cooling Violet

042 Gold Warming Gold

DISCONTINUED SHADES

Color Charm has discontinued 14 shades due to declining sales. Wella recommendations are not exact matches and a strand test is recommended to preview the results.

DISCONTINUED SHADE WELLA RECOMMENDS NEW RESULTS WILL BE

12P Ivory Blonde Plus 12A/1210 Frosty Ash or 12AA/1120 More drab and cool

9CG Soft Platinum Gold 9NG Sand Blonde Slightly more Neutral-Gold

8CG Light Platinum Gold 8NG Light Beige Blonde Slightly more Neutral-Gold

7CG Medium Platinum Gold 7NG Medium Beige Blonde Slightly more Neutral-Gold

8G Light Pure Gold Blonde 8G/841 Light Golden Blonde Very close, slightly more Gold

7G Medium Pure Gold Blonde 7G/725 Sunlight Blonde Brown Half level darker

8GR Copper Sun 8RG/ 729 Titian Red Blonde Slightly more Red-Gold than Gold-Red. Can add a cap of Warming Gold to enhance Gold tonality.

6GR Canyon Copper 6RG/ 544 Light Copper Slightly more Red-Gold than Gold-Red. Can add a cap of Warming Gold to enhance Gold tonality.

12W Malibu Blonde Plus 12NG Surf Side Blonde Plus Less Warm and more Neutral-Gold

9WR Apricot 8RG plus 1 cap Warming Gold Will provide a close comparison but with slightly more copper-gold

633 Red Blaze 6R Red Terra Cotta 6R slightly more Red

T-28 Princess Blonde T-10 Pale Blonde T-10 is slightly less Ash

T-15 Baroness Beige T11 Lightest Beige Blonde T-11 slightly less Beige

T-27 Regal Beige T35 Beige Blonde T-35 slightly deeper

CHANGE IN COLOR CHARM APPEARANCE - BUT SIMILAR HAIRCOLOR RESULTS

Color Charm with Liquifuse Technology and improved fragrance has several shades that now look different when mixed in the application bottle or bowl.

The actual haircolor results are similar but not exact matches. A strand test is recomended to preview the results.

SHADE NAME PREVIOUS COLOR CHARM APPEARANCE NEW APPEARANCE

810/7R Unmixed (unopened bottle): dark brown-red; When mixed: Unmixed (unopened bottle): light yellow-orange;

dark brown-red; 30 minutes after mixing: dark black red

When mixed: beige-rose; 30 minutes after mixing: red-brown

257/4G Unmixed (unopened bottle): yellow; When mixed: white-yellow; Unmixed (unopened bottle): orange; When mixed: orange;

30 minutes after mixing: yellow-brown 30 minutes after mixing: orange-brown

6R Unmixed (unopened bottle): light-orange; Unmixed (unopened bottle): yellow-orange;

When mixed: light-yellow; 30 minutes after mixing: orange-rose

When mixed: white-rose; 30 minutes after mixing: dark-rose

051/1N Unmixed (unopened bottle): brown; Unmixed (unopened bottle): yellow;

When mixed: brown; 30 minutes after mixing: dark brown

When mixed: yellow brown; 30 minutes after mixing: black

544/6RG Unmixed (unopened bottle): orange-red; When mixed: Unmixed (unopened bottle): orange-red;

orange-yellow; 30 minutes after mixing: orange-brown

When mixed: orange; 30 minutes after mixing: red-brown

336/5AA Unmixed (unopened bottle): light-yellow; Unmixed (unopened bottle): light-yellow;

When mixed: beige; 30 minutes after mixing: violet-brown

When mixed: beige; 30 minutes after mixing: beige-brown

50 Unmixed (unopened bottle): light-yellow; Unmixed (unopened bottle): light-yellow;

When mixed: beige; 30 minutes after mixing: pale rose-violet

When mixed: beige; 30 minutes after mixing: blue

BP Unmixed (unopened bottle): light blue; Unmixed (unopened bottle): light yellow

When mixed: light blue; 30mins after mixing: light blue

When mixed: white; 30mins after mixing:: light yellow

CHANGE IN COLOR CHARM HAIRCOLOR RESULTS

Color Charm with Liquifuse Technology and floral fragrance has 28 shades that now have somewhat different finished results. The actual haircolor results are similar but not

exact matches. A strand test is recommended to preview the results.

051/1N Black 542/6AA Ash Blonde/ Dark Blonde Intense Ash 9G Soft Pure Gold Blonde 810/7R Red-Red

211/2N Very Dark Brown 632/7AA Medium Ash Blonde / Medium Blonde Intense Ash 5WR Allspice 367/3RV Black Cherry

311/3N Dark Brown 1120/12AA Nordic Blonde 445/5RG Light Auburn 507/5RV Burgundy

411/4N Medium Brown 7NG Medium Beige Blonde 544/6RG Light Copper 607/6RV Cyclamen

3NW Dark Natural Warm Brown 8NG Light Beige Blonde 729/8RG Titian Red Blonde BP Blonding Plus

148/3A Dark Ash Brown 1070/10NG Honey Beige Blonde 356/4R Cinnamon Brown 042 Gold/ Warming Gold

336/5AA Light Drab Brown / 257/4G Dark Golden Blonde 6R Red Terra Cotta 050 Light Drabber/

Light Brown Intense Ash

Cooling Violet


SHADE FAMILIES

NATURAL / NEUTRO ASH / CENIZO GOLD / DORADO

High Lift Blonde

12N Rubio Intensificado

1200

12A

1210

Frosty Ash

Cenizo Escarchado

12AA

1120

Nordic Blonde

Rubio Nórdico

Ultra Light Blonde

12C Rubio Extra Claro

1290

12NG

Surf Side Blonde

Plus/Rubio Espuma

de Mar Plus

HIGH-

LIFT

12

BASE

NEUTRAL

NEUTRO

BASE

BLUE

AZUL

BASE

VIOLET

VIOLETA

BASE

VIOLET-BLUE

AZUL-

VIOLETA

BASE

NEUTRAL-GOLD

NEUTRO-

DORADO

10N

1001

Satin Blonde

Rubio Satinado

10A

1030

Palest Ash Blonde

Rubio Cenizo Muy

Pálido

10NG

1070

Honey Beige

Blonde/Rubio

Beige Miel

10GV

1036

Honey Blonde

Rubio Miel

10

BASE

NEUTRAL

9N

911

NEUTRO

Very Light Blonde

Rubio Muy Claro

BASE

VIOLET-BLUE

9A

940

AZUL-

VIOLETA

Pale Ash Blonde

Rubio Cenizo

Pálido

BASE

YELLOW

9NG

AMARILLO

Sand Blonde

Rubio Arena

BASE

GOLD-VIOLET

9G

DORADO-

VIOLETA

Soft Pure Gold

Blonde /Rubio

Dorado Puro Suave

9

BASE

NEUTRAL

8N

811

NEUTRO

Light Blonde

Rubio Claro

8NW

Light Natural Warm

Blonde/ Rubio

Natural Cálido Claro

BASE

VIOLET-BLUE

8A

740 1 /2

AZUL-

VIOLETA

Light Ash Blonde

Rubio Cenizo Claro

BASE

NEUTRAL-GOLD

8NG

NEUTRO-

DORADO

Light Beige Blonde

Rubio Beige Claro

BASE

GOLD

8G

841

DORADO

Light Golden

Blonde/Rubio

Dorado Claro

8

BASE

NEUTRAL

7N

711

NEUTRO

Medium Blonde

Rubio Mediano

BASE

NEUTRAL-BROWN

NEUTRO-

CASTAÑO

7NW Medium Natural

Warm Blonde/Rubio

Natural Cálido Mediano

BASE

BLUE

7A

672

AZUL

Medium Smokey Ash

Blonde/Rubio Humo

Cenizo Mediano

7AA

632

Medium Ash

Blonde/Rubio

Cenizo Mediano

BASE

NEUTRAL-GOLD

7NG

NEUTRO-

DORADO

Medium Beige

Blonde/Rubio

Beige Mediano

BASE

GOLD

7G

725

DORADO

Sunlight Blonde

Brown/Rubio

Castaño Brillante

7

BASE

NEUTRAL

NEUTRO

BASE

NEUTRAL-BROWN

NEUTRO-

CASTAÑO

BASE

BLUE

AZUL

BASE

GREEN

VERDE

BASE

NEUTRAL-GOLD

NEUTRO-

DORADO

BASE

GOLD

DORADO

LEVELS

6N

611

Dark Blonde

Rubio Oscuro

6NW Dark Natural Warm

Blonde/Rubio

Natural Cálido Oscuro

6A

462

Dark Ash Blonde

Rubio Cenizo

Oscuro

6AA

542

Dark Blonde

Intense Ash

Rubio Oscuro

Cenizo Intenso

6G

555

Hazel Blonde

Rubio Avellana

6

BASE

NEUTRAL

NEUTRO

BASE

NEUTRAL-BROWN

NEUTRO-

CASTAÑO

BASE

BLUE

AZUL

BASE

OLIVE

VERDE

OLIVO

BASE

GOLD

DORADO

5N

511

Light Brown

Castaño Claro

5NW

Light Natural Warm

Brown/Castaño

Natural Cálido Claro

5A

246

Light Ash Brown

Castaño Cenizo

Claro

5AA

336

Light Brown Intense

Ash

Castaño Claro Cenizo

Intenso

5G

435

Light Golden

Brown/Castaño

Dorado Claro

5

BASE

NEUTRAL

NEUTRO

BASE

NEUTRAL-BROWN

NEUTRO-

CASTAÑO

BASE

GREEN

VERDE

BASE

GREEN

VERDE

BASE

GOLD

DORADO

4N

411

Medium Brown

Castaño Mediano

4NW Medium Natural

Warm Brown/Castaño

Natural Cálido Mediano

4A

237

Medium Ash Brown

Castaño Cenizo

Mediano

4G

257

Dark Golden

Brown/Castaño

Dorado Oscuro

4

BASE

NEUTRAL

NEUTRO

BASE

NEUTRAL-BROWN

NEUTRO-

CASTAÑO

BASE

BLUE

BASE

GOLD

DORADO

3N

311

Dark Brown

Castaño Oscuro

3NW Dark Natural Warm

Brown/Castaño

Natural Cálido Oscuro

3A

148

Dark Ash Brown

Castaño Cenizo

Oscuro

3

BASE

NEUTRAL

NEUTRO

BASE

NEUTRAL-BROWN

NEUTRO-

CASTAÑO

BASE

BLUE-GREEN

AZUL

VERDE

2N

211

Very Dark Brown

Castaño Muy

Oscuro

2

BASE

NEUTRAL

1N

051

NEUTRO

Black

Negro

COLOR CHARM ®

PERMANENT HAIRCOLOR

PALETTE CHART

5

1

BASE

BLUE-VIOLET

AZUL-

VIOLETA


WARM / CÁLIDO

RED / ROJO

TONERS

T-10

PRE-LIGHTEN:

PALE

YELLOW

BASE

VIOLET-BLUE

Pale Blonde

Rubio Pálido

VIOLETA-

AZUL

SILVER / PLATINUM PLATEADO / PLATINO

T-18 Lightest Ash Blonde

Rubio Cenizo Clarísimo

PRE-LIGHTEN:

PALE

YELLOW

8RG

729

Titian Red Blonde

Rubio Rojizo

BASE

VIOLET

T-14

PRE-

LIGHTEN:

PALE

YELLOW

VIOLETA

Pale Ash Blonde

Rubio Cenizo

Pálido

ASH / CENIZO

BASE

RED-GOLD

ROJO-

DORADO

BASE

VIOLET-BLUE

VIOLETA-

AZUL

7W

Caramel

Caramelo

7WV

Nutmeg

Nuez Moscada

7WR

643

Tan Blonde

Rubio Tostado

7R

810

Red-Red

Rojo-Rojo

T-11 Lightest Beige Blonde

Rubio Beige Clarísimo

PRE-LIGHTEN:

PALE

YELLOW

BASE

BROWN

6W

CASTAÑO

Praline

Almendra

BASE

BROWN-VIOLET

CASTAÑO-

VIOLETA

BASE

BROWN-RED

CASTAÑO-

ROJO

6RG

544

Light Copper

Cobre Claro

BASE

RED

6R

ROJO

Red Terra Cotta

Rojo Terracota

6RV

607

Cyclamen

Ciclamen

BASE

GOLD-VIOLET

T-35 Beige Blonde

Rubio Beige Clarísimo

PRE-LIGHTEN:

GOLD

DORADO-

VIOLETA

BEIGE / BEIGE

BASE

BROWN

CASTAÑO

BASE

RED-GOLD

ROJO-

DORADO

BASE

RED

ROJO

BASE

RED-VIOLET

ROJO-

VIOLETA

BASE

GOLD-VIOLET

DORADO-

VIOLETA

5WV

5WR

Allspice

Pimienta

5RG

445

Light Auburn

Castaño Rojizo

Claro

5RV

507

Burgundy

Rojo Vino

BASE

BROWN-VIOLET

CASTAÑO-

VIOLETA

BASE

BROWN-RED

CASTAÑO-

ROJO

BASE

RED-GOLD

ROJO-

DORADO

BASE

RED-VIOLET

ROJO-

VIOLETA

4RG

347

Dark Auburn

Castaño Rojizo

Obscuro

4R

356

Cinnamon Brown

Castaño Canela

BASE

RED-GOLD

ROJO-

DORADO

BASE

RED

ROJO

3RV

367

Black Cherry

Cereza Negra

BASE

RED-VIOLET

ROJO-

VIOLETA

Available in Color Charm ® Gel Tube Haircolor. For versatility, creativity and control, Color Charm ® Liquid Creme Haircolor is completely intermixable with Color Charm ® Gel Tube Haircolor.

Disponible como Color Charm ® Gel Tube Haircolor. Para más versitilidad Color Charm ® Liquid Creme Haircolor se puede mezclar con Color Charm ® Gel Haircolor.

HIGH LIFT BOOSTER/

INTENSIFICADOR DE

RETOQUES

MODIFIERS /

MODIFICADORES

INTENSIFIERS /

INTENSIFICADORES

BP BP Blonding 050 Cooling Violet 042 Warming Gold 810

Plus

Violeta Fresco

Dorado Cálido

7R

Red-Red

Rojo-Rojo

SWATCH APPEARS

IN CHART ABOVE


Color Charm Conditioning

Gel Permanent Haircolor

EXCELLENT GRAY COVERAGE

• Colors even the most resistant hair

LONG LASTING, FADE RESISTANT RESULTS

ECONOMICAL 1:2 MIX RATIO

EACH TUBE MAKES 6 OZ. OF HAIRCOLOR

• Enough color for long, thick hair

• Up to two retouch applications in each tube

• Up to 50% more color than its closest competitor

CHOICE OF APPLICATION METHODS

• Use Color Charm Creme Developer for bowl & brush

and foil techniques

• Use Color Charm Clear Developer with an applicator bottle

Color Charm

Demi-Permanent Haircolor

ALL OF THE COLOR AND SHINE. NONE OF THE AMMONIA OR LIFT.

IDEAL FOR FIRST-TIME COLOR USERS

• Match client’s existing color to blend gray without noticeable outgrowth

• Color or Blend up to 50% gray

ECONOMICAL 1:2 MIX RATIO

• Each tube makes 6 oz. of haircolor. Enough color for long, thick hair

• Up to two retouch applications in each tube

ADD NEW RICHNESS OR FASHION TONES

TO CLIENT’S EXISTING HAIRCOLOR

Refresh faded haircolor without additional lift or ammonia.

TONE HIGHLIGHTS, CREATE LOWLIGHTS, GLAZE OR CREATE “LAYERED” COLOR

SERVICES, COLORING RELAXED HAIR.


Find the Perfect Shade

Color Charm ® Demi-Permanent Haircolor

NATURAL / NEUTRO

ASH / CENIZO

GOLD / DORADO

RED / ROJO

WARM / CALIDA

10

10NA

Lightest Ash Blonde

10/01

Rubio Cenizo Clarísimo

10NG

10/03

Lightest Golden Blonde

Rubio Dorado Clarísimo

9

9NA

9/01

Very Light Ash Blonde

Rubio Cenizo Muy

Claro

Very Light Golden

9NG

Blonde

9/03 Rubio Dorado Muy Claro

9G

9/3

Soft Golden Blonde

Rubio Dorado Suave

8

8N

8/0

Light Natural Blonde

Rubio Natural Claro

8A

8/1

Light Ash Blonde

Rubio Cenizo Claro

7

7N

7/0

Medium Natural

Blonde

Rubio Natural Mediano

7A

7/1

Medium Ash Blonde

Rubio Cenizo Mediano

7G

7/3

Medium Golden Blonde

Rubio Dorado Mediano

7W

7/7

Medium Sand

Arena Mediano

7WG

7/73

Medium Sandy Gold

Dorado Arena Mediano

6

6N

6/0

Dark Natural Blonde

Rubio Natural Oscuro

6G

6/35

Dark Golden Blonde

Rubio Dorado Oscuro

6RV

6/45

Fiery Red

Rojo Fuego

6W

6/7

Dark Sand

Arena Oscuro

5

5N

5/0

Light Natural Brown

Castaño Natural Claro

5G

5/3

Light Golden Brown

Castaño Dorado Claro

5R

5/4

Chestnut

Castaña

4

4N Medium Natural Brown

4/0 Castaño Natural Mediano

3

3N

3/0

Dark Natural Brown

Castaño Natural Oscuro

1

1N

2/0

Black

Negro

• The mixing ratio is 1:2. For example, mix 1 oz. of Color Charm ® Demi-Permanent Haircolor with 2 oz. of Color Charm ® Activating Lotion.

• Color Charm ® Demi-Permanent Haircolor should be applied to shampooed, towel-dried hair.

• Development times vary depending on the condition of the hair.

- For normal hair - 20 minutes without heat or 15 minutes with heat.

- For porous hair - up to 15 minutes without heat.

- For hair that is colored the same day after a chemical service - up to 15 minutes without heat.

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