Boxoffice-February.15.1960

FEBRUARY IS. 1960 

fnûU^Q^^ê m&tc&n. 

rictuAe. yncLd^ 

James Mason, Pat Boone, Peter Ronson and Arlene Dahl are shown In a scene from "Journey 

to the Center of the Earth," o 20th Century-Fox production which has been voted the 

January BOXOFFICE Blue Ribbon Award by the National Screen Council. The Award is 

given on the basis of general entertainment and family viewing merits . . Page 14. 

. 

PREVIEW 

OF 

MGM PRODUCT 

NATIONAL EXECUTIVE EDITION 

«m tiM SkUotiI Nmi Pk« (f All unlaw 

Sacond Clot* pottog* 

Put>li>n«d wMkly at 82S Van Brunt Blvd., Ka 

•a* C'ty, Mo. Sutncription rat*i S«ctior „ 

Witlon. J3.00 par yaor; Notiorvjl Edition, J7 50 

/n t/iis issue

.-.'^.. 

fM 

...,tis3'0lfib!^:Sk.j. 

M 

# 

n

HERE'S YOUR HAPPYJ 

PROSPEROUS NEW YEAR VWt 

METRO- GOLDWYN MAYER

A Momentous Event in Motion Pictures! 

MEmOGOLDWmMYER 

prcHcniH 

A Talc of the Christ 

^^K 

iestoFjaI 

mk HARAREET STEPHEN BOYD 

HUGH GRIFFITH MARTHA SCOTT . - CAM ODONNELL SAM JAFFE 

KMlNBERG SAMZINIBM

iss by kiss the time ran out . . .and never so few were the moments left for love! 

J , 

frank \ gina 

sinatra\lollobrigida 

In 

A CANTERBURY PRODUCTION 

NEVER SO FEW 

.PETER LAWFORD • STEVE McQUEEN 

• 

RICHARD JOHNSON • PAUL HENREID • BRIAN DONLEVY • DEAN JONES

4 

1 

ROBERT 

MiTCHUM 

LEAJSrOR 

IPARKER 

HOME 

FFtOM 

THE ,. 

HiLL 

,GEORGEPEPPARD-GEORGE HAMILTON- EVERETT SLOANE-LUANA PATTEN 

imnniTT i-i^k>ii/ ir. lnwlfclr^ nwwrTrMi "f- e--frTy^ri _ 1 *i 1 r\ r- MTf- 1 1 » »n-i I i I I '"i'?JJJLIA * O. 4?JP * *'^* — ' tf -*^ fi; ri ' 

m L—un I

The hilarious broadway smash hit! 

•THE GAZEBO 

AN AVON PRODUCTION starring 

GLEnn FORD 

DEBBIE REVnOLDS 

PriMFP. muKn^.niwcD . r.cnor.,: wvn

From Jack Kerouac's controversial best-seller 

THE SUBTERRANEANS 

AN ARTHUR FREED PRODUCTION 

starring 

LESLIE CARON GEORGE PEPPARD 

JANICE RULE- RODDY McDOWALL I 

,ah GERRY MULLIGAN CARMEN McRAE ANDRE PREVIN 

nfinrnr Tl inn 

"' " .,..,,,,. TTirni. linr - „ ..rTr.^^^, ^r, „ . ,. -t-r7^J,-L- U'AT

91 minutes of the most Intense Suspense in Motion Picture History 

ROBERT STACK 

DOROTHY MALONE 

GEORGE SANDERS 

EDMOND O'BRIEN 

TAMMY MARIHUGH 

in AN ANDREW AND VIRGINIA STONE PRODUCTION 

THE LAST VOYAGE 

Every dramatic moment filmed entirely aboard the world's most glammrous luxury lirierh

K. ISnRFI I FNNART 

. 

PHAPIFQ 

.„ rin»m=

i 

f 

SAMUEL GOLDWYN JR'S 

PRODUCTION starring 

TONY RANDALL 

co-starring 

PATTY McCORMACK 

NEVILLE BRAND 

MICKEY SHAUGHNESSY 

JUDY CANOVA 

ANDY DEVINE 

BUSTER KEATON 

with 

FINLAY CURRIE 

presenting 

ARCHIE MOORE 

as "Jim" 

and also starring 

EDDIE HODGES 

As "Huckleberry Fin 

IN A FORMOSA PICTURE 

^^X J'>[y^^vl^^''i']i^^^ 

..,„,..>.JAMFQ IFF ...:. 

,M CTOpr r> l no r*:. ,.v MirM4Fi CIJBTI7

RAWin nilMPAM , .^ nrTi-./-\fr.i r\r\ r.unpnt: d/m 

I'OU ride the Time Machine thru the J^th Dimension, 

tq the land of the sensuous Eloi, the hideous, cannibalistic Morelocks 

Iîsten to the Talking Rings. See the Earth as it will he in the year of 802,701 AD 

w 

H. 6. WELLS' MOST ASTONISHING TALE. 

.^ 

THE 

TIME 

MACHINE 

starring ROD TA YLOR-ALAN YOUNG YVETTE MIMIEUX- SEBASTIAN CABOT- TOM HELMORE

ZI 

^ 

The Producer, the Director, the Company that gave you GIGI now bring 

4 

this Grea 

JUDYHOLLIDAY- DEAN MARTIN 

I 

co-star r.n^ FRED CLARK w„h eddie foy, jr. • jean 

stapleton • 

c,— m,........,^„K..RFTTYP.nMnFN,nHflnni PHnRFFN.M,,,,.^. Mil F ... 

,„..„,,. ,,,,..,„.. B..L»nHi.„..K„RFTTYrnMnFN,n.

IIIICOTVMC 

AN ARTHUR FREED PRODUCTION 

hoadway Stage Success to the Screen 

''Bells 

are 

Ringing 

>->ni PU nPCCM . 

^wAaaî^ X/IMPCMTC MrMMCIM

nsftikirt ia--r\r\iiAAll DAMAin K^'^nnnitrÂii 

AARON Rn

l\A/j;TF\/FN5î..„^^^..RnRPRT TWnM . .-r. o .MCTonrmn.. MIPMAFI flMnFP

\ The hilarious plight of a lone bachelor in a subwban housing development sivarming with over-eager females! 

r rr 

BOB HOPE 

BT^CHELOR 

IN 

PARADISE

A daring story ivith all the impact of "Cat on a Hot Tin Roof" 

ELIZABETH TAYLOR 

LAURENCE HARVEY ' 

N AFTON-LINEBROOK PRODUCTION OF JOHN O'HARA'S 

ii 

BUtterfieldS" 

co-starring EDDIE EISHER 

W 

. ........ rHAPIF*;

^mÂRDNER 

DIRK BOGARDE 

JOSEPH GOTTEN 

A TITANUS PRODUCTION 

\ 

EVERY MAN'S. 

IempIation

From Romain Gary's witty bestseller about Men, Women and Love! 

ONYCURTIS GINA LOLLOBRIGIDA 

IN A JULIAN BLAUSTEIN PRODUCTION 

.ro.c., p.. y^y ROMAIN C-. ARY 

rn PC n.pprvpn ov aFDRaF CI IK^P

^^^^^ 

EDNAFERBER'S 

starring 

GLENN FORD MARIA SCHELL -ANNEBAXTER 

ARTHUR OWNNELL RUSS TAMBLYN MERCEDES McCAMBRIDGE 

CHARLES McGRAW- VICMORROW- ROBERTKEITH 

.yjfc-A— 

With HENRY (HARRY) MORGAN -DAVID OPATOSHU ALINE MacMAHON EDGAR BUCHAN,

Broadway's blockbusting folloiv-up to Cat on a Hot Tin Roof 

TENNESSEE WILLIAM'S 

sweetiirdofôutl 

AN AVON PRODUCTION PANDRO S. BERMAN WILL PRODUCE

'-""'-"' />"""'-*

Robert Lewis Taylor's 

Pulitzer Prize-winning bestseller! 

The thrills and comedy 

of a small boy's adventures 

in the California gold rush of '49 

ROBCRT I RWIS TWLOR 

THE TRAVELS OF 

JAIMIE 

McPHEETERS 

THE TRAVELS ofJJ^MiE McPHEETEI\{ 

S: LAWRENCE WEINGARTEN will produce an avon production

t 

Williams' stunning new novel about a remarkable woman! 

AN AVON PRODUCTION TO BE PRODUCED BY LAWRENCE WEINGARTEN 

m \)nm%

. 

A 

! 

One of the great sagas of all time 

Combining "Miitinij on the Bounty" 

and "Pitcairn Island" 

To be fllvxed in the South Seas 

A i-i r-,^ t

, 

It could happen to you! 

AN AVON PICI 

KIEYWITIVIESi 

STARRING JEFFREY HUNTI 

,„ Cinemascope- 'i^ PAT CROWIEY • 

DENNIS HOPPER • JOBY BAKER -SUSAN HARRISON • JOHNNY N/ 

sc,„...., ALFRED BRENNER ..SIDNEY MICHAELS- a««o „.,.,.„« ».« o„«,...,PHIL KARLSON a PANDRO S BERMAN production ....«., KATHRYN HEREFO 

JHE DAY THEY ROBBED THE BANK OF ENGLAND 

Noiv it can he told! 

_^..^,--r...-v-tû-.lmt->r-m--?7-- 

LU 

tamngALDORAY 

.. ELIZABETH SELLARS • 

PETER O'TOOLE KIERON MOORE • ALBERT SHARPE- .,. HUGH GRIFFITH 

""'" 

' 

"^"^ ri-, -.^f^. -. ,.,, .. 

-— i-^touM r>i_uu rniiiki ujLrc niir*i/ \

nm 

A quiet English village becomes the helpless pawn in a half 

humorous, half deadly experiment by superhuman forces of another ivorld 

GEORGE SANDERS IN 

oj^th:e 

J1AMJ\JEJ) 

Directed b, WOLF RILLA • p-oaoced b, RONALD KINNOCH 

itary School or Rich Kids' Private Prison ? ? ? 

MICKEY ROONEY • TERRY MOORE • DAN DURYEA in an albert zugsmith production 

PLATINUM HIGH SCHOOL 

WrrTF MIMIC! lY. nnxu/AVTuMTTV "' iMi*ni rr ha A.r 

, 

r^nrr-

UACl I AkUÎ tV

DDrcrDRPn III Tiir itr t n /"ii,iir\A 

preview of Metro Goldwyn Mayer pictures and ])roperties

HERE S YoUR HAPPY, PROSPEROUS NP 

YEAR FROM METrO GOIPMN MAYE 

HEKEt) loUR HAPPy,moSPERoU^ N 

YEAR,FR()M METrO GOU'WY^ M/^. 

HERE S YoUR HAPPY, PROSPEROUSW 

YEAR,FROM MElkO GOIPWN MAi 

HERES\oUR HAPPY.PROSPEROI S ivfe 

YEAR FROM METrO GOU>WTN " 

HERE ^ YoUR HAPPY.PROSPFPOTIS TSF 

YRAR TRQA/t MffTpn r^TDU> . MA\

PREFERRED IN THE USA. & CANADA 

Heres Where Your Ad Dollar 

Than 66% to 

Gets More 

102% MORE Coverage! 

R*d Figurn Show Lorgait CirculaMsn 

BOXppFICE 

M.P. 

Exhibitor 

M.P. 

Herold 

seiiing 

opportuni 

.?tdvprf!t?ftr«: e>\ff^fy WCG 

seci 

mo| 

66.: 

m< 

r 

Idaho 

Illinois 

if 

•n, 

Indiana 

Iowa 

Konsos 

Kentucky 

Louisiana 

Maine 

Morylond 

Massachusetts 

Michigan 

Minnesota 

Missi ssip pi 

Missi 

Tennessee 

Texos 

Utah 

Vermont 

D.C. 

Virginia 

Washington 

West Virginia 

Wisconsin 

Wyoming 

Single Copy Sales 

U.S.A. Total 

Canado 

237 

19 

112 

189 

1,446 

244 

159 

19 

95 

S38 

375 

31 

96 

789 

431 

358 

335 

307 

339 

100 

175 

406 

735 

443 

225 

634 

136 

267 

21 

56 

284 

87 

1,071 

430 

127 

781 

375 

205 

717 

54 

166 

137 

317 

1,223 

158 

51 

310 

266 

219 

385 

58 

111 

19 

40 

77 

725 

112 

185 

37 

110 

265 

221 

16 

38 

403 

212 

141 

97 

126 

205 

90 

219 

445 

218 

178 

109 

206 

47 

102 

14 

57 

349 

41 

1,386 

256 

53 

444 

102 

100 

1,019 

44 

80 

58 

174 

577 

47 

34 

312 

146 

89 

150 

26 

4 

10,316 

756 

U.S.A. & Canada Total 18,436 11,072 

103 

8 

51 

50 

825 

86 

130 

10 

ns 

268 

215 

35 

24 

394 

195 

153 

86 

97 

126 

58 

94 

303 

268 

205 

67 

193 

53 

87 

15 

37 

192 

35 

1,120 

236 

43 

342 

85 

83 

426 

38 

81 

58 

130 

444 

42 

20 

123 

98 

55 

202 

24 

8,231 

879 

9,110 

.Mal^^Mre your ad dollar g^^^Vp I 

Value-^PPNKfîi^' - 

^"1 ttfrf^lHrinl 

BOXOFl ^fÊ—«>/ 

;'« attention, 

top opporluiiiT!J9--ti>ery weelf' 

SUMMARY: BOXOFFICE leads in 40 states and Canada; 

M.P. Exhibitor leads in 10 states; M.P. Herald leads in 2 states. 

SOURCE: Paneraph 4. ABC Publishers' Suteraents for 6/30/59: fT 

6/4/69 Issue, Motion Picture Exhibitor 5/6/59 Issue. Motion ricliir. le. 

rlKM witn tne DCJI 

The NATIONAL Film Weekly wifh fhe LOCAL Impact

m?pr?ij v,^ns> jh 

^l?iUU^^f^ 

HERE^ YoLR HAPPY, PR^^^PEROU^ m 

YVAJ\ FRHA/r \tftpO n(i]D\\/r \u\

— 

PREFERRED IN THE U.S.A. & CANADA 

Here's 

Where Your Ad Dollar Gets More 

Than 66% to 

102% MORE Coverage! 

Red Figures Show Lorgest Circulation 

BOXOFFICE M.P. Exhibitor 

M.P. 

Herald 

WOW! 7,364 to C 

pi 

Helling opportunities for 

more 

I 

i 

pdvertisers 

every week! 

North Carolina 

Whatever you're selling—or would like 

to sell—to theatremen, there is no close 

second to BOXOFFICE for getting your 

sales message across in far more places 

at far lowest cost per thousand readers. 

Because of unmatched services for your 

customers and prospects, BOXOFFICE is 

preferred reading for 18,436 subscribers 

in your primary markets—the U.S.A. and 

Canada. A whopping 7,364 more than the 

second paper offers. A whopping 9,326 

more than the third. Percentage-wise, fully 

66.51% more than the second, 102.37% 

more than the third. 

Make sure your ad doUar gets Top 

Value—Top Results. Put it to work in 

BOXOFFICE where you get top attention, 

top opportunities every week! 

FIRST with the MOST of the BEST

Oncj^ 

belonged 

to a 

[ 

^dead 

mani 

L>-- 

ish 

experiment 

._,'«j 

'>>.*! 

>^^ 

J4h 

.***-- 

EDMOND JULIE LARAINE 

O'BRIEN • LONDON • DAY 

PRODUCED BY 

MAURY DEXTER /HUBERT. CORNFIELD 

SCREENPLAY AND DIRECTED BY 

;ORNFIELD 

->i 

The Shock-Suspense-Sensation Show, 

ihat Gives Your Showmanship Full Play. 

FOR CHOICE TIME 

OHLY-FROM 20th!

THE NATIONAL FILM WEEKLY 

Published In Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

GOING TO EXTREMES 

DONALD M MERSEREAU, Associote 

Publisher & General Monager 

NATHAN COHEN. .Executive Editor 

JESSE SHLYEN. .. .Managing Editor 

HUGH FRAZE Field Editor 

AL STEEN Eastern Editor 

IVAN SPEAR Western Editor 

I. L THATCHER. .EguiDment Editor 

MORRIS SCHLOZMAN Business Mgr. 

PiiblicsHoii Offices: 825 V»n Ilnmt Rkii., 

KiiiKus rlly 24. Mo. N.illian Cnlipn. V.xenitlve 

Kiltlor; .Ipsse Slilven. Man.iL'Ing 

Kdllnr: IMnrrN Rrliln7mfin. Rii'slnpss Minsen: 

Iliicli Frnze. FIpW R.lllor: I L. 

Tliilloher. Eilllor Ttip Mmlprn Tlipntre 

Seotlon. Tclophnne Clleslroit 1-7777. 

ErtitorisI Offices: 45 Ilorliffpllpr ri«7«. 

NeiT Vnik 20. N. Y. OonnW M Mpr- 

SPrpnii. Assnplnte PiililUhPr A Cpnpral 

Mnii-ippr: Al RIppn. Fnstprn Rilltnr: Carl 

Mni. ruidnnipnt Advprtlsing, Tetei>hone 

rniiinihiis 5 (iS70. 

Cenl'al OlficK: rilllnrlnl—n2n N Vlrh- 

Ignil Avp,. nnrncn II. III. Pr.iuppi! B. 

flow Tplpphonp ."^T'pprlnr 7-3072 Aiivprtl«liic—S.'i 

r.ifil Wnrkpr M'Iip. rhlcncn 1. 

111., KkIiii! llillrliMn anil liilin Ui'iiilrlckson. 

Tplppliiinp ANilovpr 3-3042- 

Weslern Offices: Krtllnrlnl and Kllm AdvprtMiii.._(1404 

lliillyvrnnil llliil . Miillyvrnncl 

2fi. f'll'lf, Ivan Rppar. nuinau'Pr. TpIppllniip 

IKIllvunnil 5IIS(1 l?.|iil|iniPTil and 

Nmi nini AiliprlklciB— 072 R l..ifnvplte 

Turk. I.os AmepI"!!. r»llf tliih Wi-ltstein. 

man.igpr Tplpplinnp nf'iiklrk R 22Sfi. 

London Office: Anihnny Crnnpr. I Wrtndborry 

Way, nnchley. N. IJ. Telephone 

Hillside U733. 

The MIlliKUN ilirATlIK Rpplinn Is In- 

Cliiileit In Hie first Issue of eacli nHinlh- 

Alhlilla- Mnrllni Cliaiiillpr. MM Wallnn N\V 

Alli.inc: J. R Ciiniiirs. 21 -2:1 Wiillpr Ave. 

Itiillliniire: Ci-nrjip Itrmiiiliiii R|;imIi'\ Tlii-a. 

lliisliMi: rriiiii'ps Ihirdliii:. Ill: 2 1141 

Chill liil to- Hl.iiirhp Cnrr, 301 R cliuirh 

C'lnniiniilt' I'rances ILinfiinl. l:.Mii-rslty 

1 I 7 no 

ripvid.ind KIsIp I.nph. rnlrnionnl I 00 If, 

Ciiliiiiiliiis: l''reil lleslrelphrr. 040 llhiindes 

riHPP 

5027 llallas- Miihlp (tiilnan, Wliiinn. 

Denvpr: llriicp Marshall. 2881 S. Cherry 

Way. 

Dps \lidiies' Ihiss Rrhnrli. ItPKl^lpr Trllmnp 

llplrnll: II K. Ilrvps. 000 Tiij Ihralrp 

Itlde,. Wdnihvard 2 144 

narlfnrd- All,'n M 

I 

Wlilptn CM 0S2II 

Jarksonilllc: llaliert Cuniuall. 1100 Kilgewnnll 

Ave. 

Mi'miihU- Null Adams, 707 Rprlnn Rl 

Ml-iiil' Marlhi l.iinimiis 022 V K "« Rl 

Mlluaiikpe: Wm Nlrnl. 2251 R l.avinn 

Mliiiiralnills lliinald M. I.yiins. 72 (llpn 

wnnil .\vp 

New Orlpniis- Mrs, Jark Aiislpl. 220Si,4 

HI ChiMilp \vp 

Okl.lhnma City: Ram lirniik, 3410 N VIr 

Cliila 

Oinalin- Irvine llakor. Oil N 5I«I Rl 

I'lllsliiirudr I! F Klliii;pii«ni|ih 510 tpannpllp. 

Wllklnshiiri:. rllnr.lilll I 2S0fl 

Pprlliitid. (Ire: Arnnid Marks .ImiriiHl 

Prmlilenre, R. I.: C. Fred Aiken, 7S 

8lh Rl. 

8t, Ijiills- llnvp Rarrpit, 5149 Itnsa. 

Salt I ake Cllv II Tparsiin. Ih-sprPl News. 

San I'VanclsPd" Holnrps Rariisrh. 25 Taylor 

Rt,. nildivav 3 4SI3; Adtprllsing: 

.Icrrv Niivvell, 355 Slocklon SI., Yllkon 

20537. 

WoshlMulon: Charles Hurley, 203 Eye St., 

N. W. 

In 

Canada 

Montreal- lloam 314, 025 Relmont St.. 

.lilies 

I,ariiphp1lp. 

81. .Inhn- 43 Walprinn, Sam R,ilih. 

Tornnlo: 1075 Ravvlpw Ave., Wlllnvidale, 

Onl W. Cladlsh 

Vanemiver: l.vrlr Tlipatrp Ttldc . 

.laPk Tlroy. 

Wlnnlpep: 157 Itnpert. Rarnpy Rrookler. 

Member Audit Bureau of Circulations 

Second Gass postage paid at Kansas City, 

Mo. Sectional Edilinn, $3.00 per ;ear; 

National Edition, {7.50. 

FEBRUARY 15, 1960 

Vol. 76 No. 17 

^ N THE NAME of changing times 

and conditions, there is a tendency to go to extremes 

in order to be "in step with the times." 

That's what is happening in the instance of those 

who desire to throw orderly release to the winds, 

in the belief that reduced clearance between first 

and subsquent runs will bring more dollars to 

theatre boxoffices. That may be true in the 

case of 60 or 90-day availability spots, which 

might be moved up 30 days or more. But. there 

is reason to question the gain anticipated from 

jumping an availability by, say, seven days between 

first and second runs. 

At the other extreme is the distribution policy 

that requires the same terms—regardless of run 

—from the subsequent situations. Holding rentals, 

whether flat or percentage, to an unrealistic 

level has been a ruinous practice, the continuance 

of which is threatening the existence of many 

"on-the-brink" theatres. It is this practice which 

brought on the demands for what, in some 

cases, is virtual elimination of clearance. Since 

exhibitors derive no rental concession by playing 

pictures late, they justifiably feel they should 

play them as close to release date as possible. 

The time was, when clearance patterns initially 

were established, that lower terms were accorded 

to the later bookings. It was reasonable to assume 

that the later a picture was played, the less 

its attraction value. While there were exceptions 

to this rule, experience generally proved its 

validity. 

Motion pictures are not as perishable as some 

seem to believe, though the drawing power may 

diminish with increasing age. Early or even 

first run of pictures does not assure their success. 

If that were the case, there is a goodly 

supply of pictures that don't even get a first 

downtown run in the bigger cities that should 

provide bonanzas for early playing by the subsequents 

or in smaller towns. Yet, the earlier 

availability 

of these pictures—and we mean the 

better ones among them—do not get playing 

time. 

The demand for earlier availabilities is what 

brought about multiple day-and-date bookings 

which, in turn, brought on print shortages that 

tended to disrupt availability spots. Extensive 

multiple day-and-dating shortened the life of 

many good pictures, at the same time reducing 

their potential. The public choice was limited 

and, often, eliminated. And, in the process, the 

moviegoing habit was being destroyed. 

There may be situations—such as suburban 

towns in close proximity to big cities—where 

the clearance pattern being operated needs adjusting, 

not to "protect" a key run, but to increase 

the potential for the pictures, for the benefit 

of the exhibitors involved and the distributors, 

as well. Each area may require a different 

pattern, which may be arrived at only by the 

trial and error method. Adaptation may follow 

in other areas, but there can be no single system 

that would apply broadscale over the entire 

country. In devising such patterns, a thought 

might be given to the print problem, whereby 

that squeeze will be lessened. Maybe an alternating 

of runs, whether first, second or later, 

would be feasible. This, in itself, would serve to 

increase the potential of many pictures. 

We believe that the life of pictures, especially 

the bigger ones, is much longer than is being 

allowed. An important contributing factor is 

the extensive preselling that is being done for 

these pictures, the tieups that are made for them 

for point-of-sale use, all at great costs. If a 

picture "dies" within a short time after its first 

run, then a lot of money, as well as effort, is 

being wasted in its promotion. 

This is a problem that affects producer, distributor 

and exhibitor alike. It is in the common 

interest that the situation be improved to 

the point that will generate the greatest possible 

patronage for each and every picture. It is not 

a matter that is all black or all white; there's 

some gray also. This is a serious problem that 

merits a sincere and unselfish approach, if its 

solution is to have any permanence. 

• • 

MGM's Product 

Preview 

Continuing its progressive strides of the past 

year, Metro-Goldwyn-Mayer sets forth, in unusual 

and attractive form in this issue, an announcement 

of 24 new productions for release 

in 1960-61. This preview of finished pictures 

and film properties in various stages of production 

shows more than just a compilation of titles, 

casts and other productional data: it reveals a 

continuing strengthening of a long-tiine important 

source of supply for theatres throughout the 

world. It is a message of good cheer, as well, 

for the rest of the industry, as the progress of 

one leading factor so often brings credit and 

prestige to the industry as a whole. 

The MGM program of product contains a 

wide variety of story themes, from such a spectacle 

as "Ben-Hur" to sprightly comedy, with a 

fair proportion of drama, musicals, adventure 

and romance. Big attraction values abide in such 

productions as "Home From the Hill" (which 

is reviewed in this issue) , the epic story of Edna 

Ferber's "Cimarron," "Mutiny on the Bounty," 

"The Four Horsemen of the Apocalypse" and 

"Charlemagne." And a look through the list of 

stars reminds of MGM's historic slogan. "More 

Stars Than There Are in Heaven." 

Good product is the stock in trade of this 

and it looks like MGM has a heap of it 

business ; 

on hand and on tap. 

\J^ /OMuOi^t^

— 

DISTRIBUTORS LIST 22 FEATURES 

FOR RELEASE DURING FEBRUARY 

Almost Same Number As 

For February 1959; 

Ten Are in Color 

By PRANK LEYENDECKER 

NEW YORK — February releases will 

number 22. plus a featurette, "Israel." approximately 

the same as were released during 

February 1959, but a sharp drop from 

the 34 released during February 1958. 

However, for the season as a whole 

September through February—there once 

again is a sharp drop in the number of 

English-language releases by ten U. S. distributors. 

The total for the six-month 

period was 109 features, compared to 144 

released during the same period in 1958- 

59. when both Republic and Rank were 

still in operation, and 196 for the period 

during the 1957-58 season. 

49 OF 109 ARE IN COLOR 

Of the 109 pictures, 49 are in color, as 

Is the featui-ette, "Israel." while 62 of the 

144 released during the preceding sixmonth 

period were in color, a slightly 

smaller percentage. Warner Bros, and 20th 

Century-Fox had approximately the same 

number of features during each six-month 

period. Most of the other companies showed 

a big drop. 

Of these February releases, ten are in 

color, including one comedy. "Once More. 

With Peeling," one family film. Disney's 

"Toby Tyler," two in the dramatic category, 

"The Bramble Bush" and "The Wind 

Cannot Read," and "The Last Voyage." 

"Angry Red Planet" and "Hell Bent for 

Leather." in the adventure category. "Circus 

Stars" is a Russian-made film while 

"Three Murderesses" is a French-made 

comedy dubbed into English. 

The black-and-white pictures for February 

arc headed by "Sink the Bismarck," 

"Jack the Ripper," "The Hypnotic Eye," 

"Four Fast Guns," "The Rise and Fall of 

Legs Diamond" and "The Big Night," all 

in the action-adventure category, as well 

as "Who Was That Lady?" and "Our Man 

in Havana," in a lighter vein, and the 

general release of "On the Beach." 

LINEUP BY COMPANIES 

Broken down by companies, the February 

1960 releases are: 

ALLIED ARTISTS—"The Hypnotic Eye," 

in Hypnovision, starring Jacques Bergerac, 

Merry Anders and Allison Hayes. From 

September 1959 through January 1960, Allied 

Artists released five other features, 

one of them in color and CinemaScope, 

compared to 11 features released in the 

same period in 1958-59, two of them in 

Cinemascope and color. 

AMERICAN INTERNATIONAL—"Angry 

Red Planet," in Cinemagic and color, starling 

Gerald Mohr. Les Tremayne and Nora 

H'iyden. From September through January, 

American International released six 

other features, two of them in color and 

50 Cleveland Theatres 

Cross-Plug 'Ben-Hur' 

CLEVELAND—For the first 

time In 

local memory, more than 50 area theatres 

are putting up a united front by 

agreeing to use cross-plug trailers 

complimenting MGM on its production 

"Ben-Hur" as a credit to the industry 

and urging patrons to see the picture. 

"Ben-Hm-" is currently playing an exclusive 

northeast Ohio engagement at 

the Ohio Theatre, here. 

Participating in this unusual crossplug 

campaign are all Cleveland downtown 

first-run theatres, including the 

competitive Palace, Allen and HippK)- 

drome, and leading circuits and independents 

throughout the territory. 

Cross-plugging a quality picture like 

"Ben-Hur" is, exhibitors here agree, 

a boost for all theatre attendance. 

widescreen. compared to four In the same 

period in 1958-59. 

BUENA VISTA—"Toby Tyler." In Technicolor, 

starring Kevin Corcoran, Henry 

Calvin and Gene Sheldon. Buena Vista released 

two other Technicolor features, one 

of them the special release of "The Big 

Fisherman." compared to two color features 

during the same period last year. 

COLUMBIA — "Our Man in 

Havana," 

produced in England by Carol Reed, starring 

Alec Guinness, Burl Ives, Maureen O'- 

Hara, Noel Coward and Ernie Kovacs; 

"Once More. With Peeling." produced in 

England by Stanley Donen, in Technicolor, 

starring Yul Brynner. Kay Kendall and 

Gregory Ratoff. and "Who Was That Lady." 

starring Tony Curtis. Janet Leigh and 

Dean Martin. Columbia released 13 other 

features from September 1959 through 

January 1960, six of them in color, compared 

to 19 features released during the 

same period last season, five of them in 

color. 

CONTINENTAL — No releases set for 

February, but the company had four pictures 

during the current six-month period, 

compared to four during the same period 

a year ago, three of them being in color. 

LOPERT—No releases for February but 

the company had three features for release 

from September 1959 through January 

1960. two in color, compared to no releases 

last year when Rank Film Distributing 

was handling their own product, six during 

the period. 

MGM— "The Last Voyage," starring 

Robert Stack, Dorothy Malone and Edmond 

O'Brien. The company had nine 

other features for release from September 

1959 through January 1960, five of them 

in color, compared to 13 pictures released 

during the same period last year. 

PARAMOUNT—"Jack the Ripper." produced 

in England and presented by Joseph 

Levine. with Lee Patterson and Betty Mc- 

Dowell: "The Big Night." with Randy 

Sparks, Venetia Stevenson and Dick Foran, 

and "Circus Stars," a Soviet picture In 

color. The company had six other features 

for release from September 1959 through 

January 1960, two of them in color and 

VistaVision, compared to 12 released during 

the same period last year. 

TWENTIETH CENTURY-FOX — "Sink 

the Bismarck." produced in England in 

Cinemascope, starring Kenneth More and 

Dana Wynter: "The Wind Cannot Read," 

in Eastman Color, starring Dirk Bogarde 

with Yoko Tani: "Three Murderesses," produced 

in France in color, with Mylene 

Demongeot, Alain Delon and Pascale Petit, 

and "When Comedy Was King," a compilation 

of comedy classics. The company had 

12 other features for release from September 

1959 through January 1960, seven 

of them in color and CinemaScope. compared 

to 17 released during the same period 

a year ago, 11 of them in color and CinemaScope. 

UNITED ARTISTS—The regular release 

of "On the Beach." Stanley Kramer's production 

filmed in Australia, starring 

Gregory Peck. Ava Gardner, Fred Astaire 

and Anthony Perkins, and "Take a Giant 

Step," Hecht-Hill-Lancaster production 

with Johnny Nash and Estelle Helmsley. 

UA had 13 other features for release from 

September 1959 through January 1960, one 

in Technirama and another in color, compared 

to 20 pictures released during the 

same period last year, three in color. 

UNIVERSAL-INTERNATIONAL — "Hell 

Bent for Leather," in color, starring Audie 

Murphy and Felicia Farr, and "Four Fast 

Guns," starring James Craig and Martha 

Vickers. U-I had only four other features 

for release from September 1959 through 

January 1960. all of these in color, compared 

to 15 pictures released during the 

same period a year ago. nine of them in 

color and six of these CinemaScope films. 

VALIANT—Two English-dubbed French 

pictures, "Grisbi" and "Kiss for a Killer," 

the latter originally released in its Frenchlanguage 

version as "What Price Murder?" 

Jean Gabin is starred in "Grisbi" and Mylene 

Demongeot and Henri Vidal are starred 

in "Kiss for a Killer." Valiant released 

three other pictures in the September 1959 

through January 1960 period, one of these 

in color and CinemaScope. 

WARNER BROS.—"The Bramble Bush," 

in color, starring Richard Burton. Barbara 

Rush. Angle Dickinson and James 

Dunn; "The Rise and Fall of Legs Diamond," 

starring Ray Danton and Karen 

Steele, and the featurette "Israel," in color, 

narrated by Edward G. Robinson. Warners 

released seven other features from September 

1959 through January 1960, five 

of them in color, compared to ten releases 

dui-ing the same period last year, eight 

of these in color. 

BOXOFFICE :: February 15, 1960

A MAJOR TEST ON CLEARANCE 

LOOMS ON NEW JERSEY FRONT 

Allied May Go to Court 

To End Dominance of 

N.Y. First-Runs 

NEW YORK—Legal action, the result 

of which could have a nationwide effect 

on clearances and availabilities, is being 

considered by Allied Theatre Owners of 

New Jersey because of the clearance situation 

that exists between New York City and 

large Jersey communities. 

The decision may rest entirely on the 

recommendation of the unit's special 

counsel, Edwin Rome, who had been scheduled 

to make a report on his findings at 

a meeting of the New Jersey group February 

16. 

SEE SUIT AS A SOLUTION 

Some Jersey exhibitors believe that only 

by a clarification by the courts can a solution 

be reached. The complaint is that 

many New Jersey cities are "locked out" 

of showing top product until after it completes 

its Broadway runs. It is claimed 

that "Ben-Hur" will not be available to 

cities such as Newark for possibly two 

years, depending on how long the picture 

continues to play at Loew's State in N.Y. 

The "Ben-Hur" situation is causing 

many Jersey exhibitors to be disgruntled 

because of requests to them to cooperate 

in promoting the Academy Awards telecast. 

The feeling is that "Ben-Hur" will 

carry off a large number of Oscars and the 

Jerseyites are reluctant to ballyhoo a picture 

which they will not be able to show 

for at least a year and possibly two years. 

Another example of what the Allied 

group considers to be unfair is the case 

of "South Pacific," which is Just starting 

its first wave of showings in key New Jersey 

neighborhoods. In Newark, it is 

charged, the pictui'e was not made available 

in a first run Todd-AO version until 

after it had played with 35mm prints in 

the New York neighborhoods. Now, several 

years later it is being offered to the New 

Jersey neighborhoods on 35mm, the exhibitors 

say. 

The New Jersey complaints also tie in 

with those of Ben Marcus who has been 

advocating shorter availabilities. The Wisconsin 

circuit owner, however, objects to 

the holding of a picture longer than its 

original commitment by a prior run, thereby 

pushing back the playdates for the theatres 

which follow the prior run as much 

as 28 days after the termination of the 

prior engagement. 

MAKES EXTENSIVE STUDY 

Rome has been making an extensive 

study of the New Jersey-New York clearance 

setup and has prepared a detailed 

report. It is expected at the meeting on 

Tuesday he will advise the unit's membership 

on how to proceed and may recommend 

legal action as the only way to overcome 

the situation. It is reported that New 

Jersey Allied is ready to go to the courts 

if Rome advises it. 

'Unrealistic Percentage Demands 

Costly to Industry, Says Allied 

WASHINGTON — Allied States Ass'n 

this week charged that um-ealistic film rentals 

are closing small theatres because the 

owners "were not left enough out of the 

boxoffice dollar to pay operating overhead 

and properly maintain their theatres after 

being required to pay unrealistic percentage 

terms." 

In a bulletin to its members entitled "Try 

Banking 60 Per Cent of Nothing," Allied 

said it was submitting for the consideration 

of the entire industry "the brutal practice 

of demanding from the smaller theatres 

60 per cent, with a review to 50 per cent, 

for certain pictures, remembering that on 

such pictures the large first-run city theatres 

enjoy guaranteed profit deals and 

advertising allowances." 

The bulletin referred specifically to 

the handling of "Solomon and Sheba" by 

United Ai'tists. 

"You can't bank percentage; you can 

only bank dollars," the bulletin said. "The 

trend in the last few years by actors, by 

writers, by directors and by production 

and distribution is to up the percentage. 

Why? Because it feeds the ego. We submit 

this industry cannot sui-vive on ego. 

It can survive only on dollars taken in ac 

the boxoffice. 

"Speaking of the lowest denominator in 

oui' business, distributors have repeatedly 

stated that they can break even on a 

$12.50 film sliipment. So why charge a 

theatre twenty-five, thirty, forty or fifty 

dollars and close a retail outlet? Obviously, 

a $15, $17.50 or $25 shipment is profitable 

to a distributor. When multiplied by several 

thousands of theatres already closed 

by unrealistic film charges, it adds up to 

millions of dollars of revenue now annually 

lost to the industry. 

Allied declared that "if a theatre is to 

be retained as a retail outlet for motion 

Allied 

Board Meeting 

May Be March 27 

NEW YORK—March 27 has been set 

as the tentative date for the all-important 

meeting of Allied States Ass'n's 

board of directors. The site of the 

m.eeting has not been determined, but 

there have been indications that it 

will be held in Chicago. 

Efforts by some of the AlUed units 

to call a special meeting of the board 

in February were unsuccessful. Al Myrick, 

national president, had taken the 

position that an emergency did not 

exist and, therefore, a special meeting 

was not necessai-y. 

pictui-es, it must have left out of the boxoffice 

receipts sufficient to pay operating 

expenses, to pay wages which wiU attract 

competent help, and properly maintain 

the theatre as the community's entertainment 

center." 

It also was pointed out that television 

is on the downgi-ade and people are beginning 

to stir out of their homes, and 

that it is "now time for a new approach 

to the problem, not merely of survival, 

but of continued growth and prosperity." 

The association also called for shorter 

clearances. 

"Since television, we are in the bakery 

business, whether we like it or not. Pictm-es 

are fresh today, stale tomorrow. 

Spoilage of pictures is rapid and fatal to 

the boxoffice. Breaking the delayed availability 

pattern is in the best interest of 

distribution and the whole industry. 

"When a picture is played close to the 

date of its gi-eatest public penetration, it 

will gross many times more than the old 

and mouldy. The showcase theory is as 

archaic and outmoded as the sidewheel 

steamboat. Letting pictures wither and die 

from old age, whether through Ological 

and uneconomic terms, lack of prints, or 

other reasons, is a waste the industry cannot 

afford. 

"Let's all forget the feeding of egos on 

fanciful percentage records and capture 

the dollars while they are within reach, 

through modern merchandising methods," 

the bulletin urges. "And let's look forward 

not to the scanty sordid sinister Sixties, 

but to the soaring, splendid, successful Sixties." 

ABC Asks Congress for TV 

Rights in 13 More Cities 

WASHINGTON — Thirteen American 

cities now receiving television programs 

only from the Columbia Broadcasting System 

and National Broadcasting Co. should 

also be served by the American Broadcasting 

Co., division of American Broadcasting-Paramount 

Theatres, the Senate 

Commerce Committee has been told by 

Alfred Beckman, an ABC vice-president. 

ABC is 

asking Congress to encourage the 

Federal Communications Commission to 

assign a third TV channel to the cities. 

They are Grand Rapids and Kalamazoo, 

Mich.; Louisville, Ky.: Syracuse. Rochester 

and Binghamton, N. Y.: Raleigh, Durham 

and Charlotte, N. C: Providence, R. I.; 

Jacksonville, Wheeling, W. Va., and Stubenville, 

Ohio. 

Exclusion of ABC from the 13 markets 

makes it difficult for the company to compete 

effectively with the other networks, 

Beckman told the committee. 


Texas Drive-Ins to Seek 

Shortening of Clearance 

DALLAS—A call for the re-evaluation of 

clearances throughout the state of Texas so 

that clearance periods 

between firstr 

u n and drive - in 

availability will be 

sliortened, and the 

granting of rights to 

drive-in theatres to 

compete for pictures 

on first-run showings 

was sounded by 

Tim Ferguson, president 

of the Texas 

Drive-In Theatre 

Tim Ferguson Owners Ass'n convention 

here this 

week. 

These were the two major recommendations 

in an eight-point program which 

Ferguson presented to the convention. 

NEED MORE PRODUCT 

He aI.so issued a warning to producers 

and distributors that drive-in theatres, 

which annually are increasing their share 

of the domestic film rental market, cannot 

survive on a policy of decreasing production. 

The greatest single problem facing the 

drive-in theatre owner today, he declared, 

is the shortage of product. 

"We are not critical of such great pictures 

as 'Ben-Hur,' "Porgy and Bess.' 

'Spartacus,' and 'Solomon and Sheba,' for 

they are truly sreat entertainment and 

display the best artistic talents of the 

technicians and actoi-s. But if all of Hollywood's 

production is aimed at these large 

fine productions and no thought is given 

to the needs of drive-ins and the theatres 

in smaller communities, we must, for our 

very own existence, condemn this present 

philosophy because the results will be disastrous 

to the drive-in owner. 

"By what power of rational or market 

survey these producers have concluded 

that the big picture at long runs, at roadshow 

prices, is the answer to production 

problems I do not know. The only reliable 

statistics of the industry point to the fact 

that theatre owners want good family entertainment 

and that that entertainment 

be made available to the drive-ins. 

"Much has been said of the industry's 

success in the future being predicated upon 

the recapture of the lost theatre audience. 

"How can the production of less pictures 

or producing pictures which will not 

rea

Columbia Tells World 

It Has the Product 

NEW YORK—Proof that Columbia is delivering 

the bigger and better product it 

promised in mid-1958 when the i>resent 

management took over is contained in a 

brochure it is distributing to 15.000 

opinion-makers in the world. It announces 

that 1960 is "The Year of the Big C." 

The 24-page brochure lists 37 pictures 

to be released during 1960 and 26 to go 

into production during 1961. It also names 

40 independent producers releasing through 

Columbia, carries the pictures of 64 stai's 

appearing in the new films, and introduces 

ten new personalities in the process of development. 

There is a special insert of 40 pages 

which highlights coming product with 

scene stills, a double-truck horizontal 

gatefold and a single vertical gatefold for 

attention-getting display pieces. 

Copies axe being sent, following a letter 

from A. Schneider, president, to motion 

picture editors, critics and columnists; the 

tradepress; radio and TV commentators; 

stockholders; important persons in the financial 

world; business publications and 

business editors of newspapers, and many 

other influential persons around the world. 

Detectives at Indianapolis Patrol 

Downtown Shows to Halt Hoodlums 

INDIANAPOLIS — Plainclothes policemen 

last week began prowling downtown 

theatres in an effort to halt a major wave 

of vandalism, beatings and knifings that 

has plagued the film houses nearly a 

month. 

The Indianapolis Star reported internal 

security detectives were sent to the Indiana 

and Circle theatres to ferret out 

roving bands of teenagers, anned with 

brass knuckles and knives, who wander 

around the movie houses looking for girls 

and fights. 

"I don't intend to put up with it," Inspector 

of Detectives Carl C. Schmidt said. 

"If it takes more men I'll put more men 

in there. These people are not going to 

maim and pick arguments with decent 

persons who want an afternoon's entertainment. 

I don't intend to tolerate it. 

"If it takes a big group of police to 

straighten out the situation, then they'll 

get it. And if it takes arrests, then they'll 

get that, too. It seems the only things 

these people understand is force and jail. 

We've got to use force against force." 

Schmidt said disorderly and rowdy juveniles 

caught in the show houses would 

be vigorously prosecuted. Theatre officials 

echoed Schmidt's comments. 

17-1 im ri-i 

DQCk Fcmiily-Type Films, "Our general managers definitely will 

AMP Minictoi* TTrrroc 

sign any complaint (against the offender! 

i^. ^. iviiiiibit;i ui

11 

Salesmen to Ask Theatre 

Aid in Oscar Promotion 

^,-, iflgmw xl 

ACADEMY AWARDS POSTER CONTEST JUDGES—Members of the Motion 

Picture Ass'n of America Advertising and Publicity Directors Committee are shown 

above judging art work submitted for the Academy Awards poster contest. The 

winning poster, designed by Avrom Winfield of the Donahue and Coe art staff, 

can be seen at the top right. The judges, left to right, are Rodney Bush, exploitation 

manager of 20th Century-Fox; Silas Seadler, chairman of the committee 

and MGM's eastern director of advertising; Phil Gerard, eastern advertising and 

publicity director of Universal Pictures, and Bob Ferguson, Columbia Pictures director 

of advertising, publicity and exploitation. 

Kramer Defies Legion 

On Hiring Writers 

NEW YORK — Stanley Kramer, producer-director, 

will employ any writer he 

wishes despite past or suspected affiliations 

and regardless of an American Legion 

threat of starting a "war of information" 

against "a renewed invasion of American 

filmdom by Soviet-indoctrinated artists." 

Kramer made the statement to Murray 

Schumach, Hollywood correspondent of 

the New York Times, and it was given 

prominent treatment in the papers Sunday 

17) issue. Martin B. McKneally. Legion 

national commander, had objected to 

Kramer's employment of Nedrick Young to 

write the screenplay for "Inherit the 

Wind." 

Kramer called the Legion's methods 

"reprehensible" and said it was "weighing 

a procedure in which, literally, the 

end justifies the means." He added: "This 

is as totally un-American as anything I 

can imagine." He said his films reflected 

his viewpoint and that he controlled them 

and "what is said in them, how they are 

directed and how they are edited." He 

.scoffed at the suggestion that communist 

writers could "smuggle Red propaganda 

into movies" without his knowledge. He 

al.so criticized the industry for "cowardice 

in selling out its independence for security." 

Otto Preminger had previously resented 

Legion criticism of his employment of 

Dal ton Ti'umbo to write the screenplay for 

"Exodus." 

"A hard core nucleus of Communist supporters 

remains in Hollywood," McKneally 

said. 

NEW YORK—Salesmen from each major 

company will call on exhibitors to enlist 

their active participation in Academy 

Awards promotion. The decision was 

reached Wednesday (10 1 at a meeting of 

the national distributors committee of the 

Motion Picture Ass'n of America in the 

United Artists boardroom. James R. Velde 

of UA is chairman. Each exchanse will 

receive a supply of pressbooks within a 

week and each will also get a set of Oscar 

posters, in three sizes, and the Academy 

trailer. 

The major company approach to exhibitors 

will not conflict with coverage of exhibitors 

through the regular field exhibitor 

committees of the Council of Motion 

Pictui-e Organizations, it was said. 

Another late development was the statement 

of B. B. Kahane, president of the 

Academy of Motion Picture Ai'ts and Sciences, 

to Charles E. McCarthy, COMPO 

executive secretary, that the Academy wiU 

supply tapes this year for the time spot 

announcements on the Oscar telecast. Theatres 

will be included in the wording. The 

•spot announcements last year were considered 

unsatisfactory in some areas. 

As interest in the event builds up predictions 

are being made that it will pi-ove 

the most successful ever. The forecast that 

the TV audience will reach the 100.000.000 

mark has been made by the Publicity Coordinating 

Group of the MPAA Advertisl.^g 

-Publicity Directors Committee, which 

is headed by Philip Gerard of Universal- 

Ir.ternational. 

New York has been guai-anteed a proclamation 

by the mayor, to be presented to 

a film star, and plans are under way for 

a special Associated Motion Picture Advertisers 

luncheon featui'ing Hollywood 

personalities. 

Stanley Warner theatres in the Philadelphia 

area are the second exhibitor group to 

pledge, through Frank J, Danus, zone manager, 

cooperation in Academy Awards promotion. 

The first, reported last week, was 

RKO Theatres. 

Eugene Castle, 62, Dies; 

16mm Film Veteran 

NEW YORK—Eugene W. Castle, 62, who 

amassed a fortune as a 16mm film producer 

and then devoted his life to campaigning 

against wasteful government 

spending, died Tuesday (9) at Doctors Hospital. 

Arrangements were made for his 

burial in San Francisco, his birthplace. 

For the last 12 years, Castle was an outspoken 

foe of the U. S. foreign aid programs, 

saying that the country would 

.spend itself into a depression if Congress 

did not act. He entered the film industry 

as a newsreel cameraman After World 

War I service in the Marine Corps and 

work as a cameraman and news editor for 

Gaumont-Mutual Weekly and Fox News, 

he organized Castle Films in 1924. It 

proved highly successful in making movies 

for homes, schools and institutions. He 

sold out in 1947 to Universal-International 

wliich continued the business as a division 

of its 16mm subsidiary. United World 

Rims. He leaves his wife, Mildred. 

U-I Home Office Meeting 

Deals with 'Spartacus' 

NEW YORK—Home office 

meetings on 

the $10,000,000 Bryna production "Spartacus" 

began Wednesday (10) at Universal- 

International with the arrival from Hollywood 

of David A. Lipton, vice-president. 

Other participants were Milton R. Rackmil, 

president; Kirk Douglas. Bryna president: 

Henry H. Martin, vice-president and 

general sales manager; Americo Aboaf, 

vice-president and general sales manager 

of the foreign distribution subsidiary; 

F. J. A. McCarthy, assistant general sales 

manager and director of sales for "Spartacus": 

Philip Gerard, eastern advertisingpublicity 

director; Jefferson Livingston, executive 

coordinator of sales and advertising, 

and Stan Margulies, advertising-publicity 

head of Bryna. 

'Suddenly, Last Summer' 

Is Seen As Big Grosser 

NEW YORK—The prediction that Sam 

Spiegel's "Suddenly. Last Summer" may 

well become Columbia's biggest grosser 

since Spiegel's record "Bridge on the River 

Kwai" has been made by Rube Jackter, 

vice-president and general sales manager. 

He said that on the basis of its first 20 engagements 

it should reach a domestic gross 

of about $10,000,000. Now that it is going 

into general release, he said, the smaller 

situations should benefit from the momentum 

of the early engagements. 

BOXOFHCE :: February 15, 1960

CALENDARoEEVENTS 

FEBRUARY MARCH 

j

characterized 

ôiicft4MMd ^cfiont 

Stanley Kramer to Produce 

'Judgment at Nuremberg' 

Stanley Kramer will turn a top television 

property into a top theatrical project this 

fall when he starts filming "Judgment at 

Nuremberg." the Abby Mann "Playhouse 

90" original which was televised importantly 

last April 16. Kramer bought the 

screen rights and signed Mann to do the 

screenplay. He plans to film it primarily 

on location in Germany, with Mann leaving 

for this area this month and Kramer 

following in May. Kramer will produce 

and direct. 

Some publicity was given nationally to 

the teleplay which deals with a German 

judge who is being tried by an American 

judge. Because the TV sponsor was the 

American Gas Ass'n, the word "gas," used 

frequently, was cut out in the TV version 

and the result was considerably controversial. 

Philip Langner will 

be Kramer's associate 

producer and he wants Spencer Tracy 

to play the role Claude Rains filled on TV 

and Maximillian Schell to repeat his original 

role. 

'Seven Pillars of Wisdom' 

Bought by Sam Spiegel 

Sam Spiegel has added considerable 

force to his production based on T. E. 

Lawrence, known as Lawrence of Arabia, 

with the purchase of Lawrence's "Seven 

Pillars of Wisdom." The sale puts Spiegel 

back on top of the ever-increasing list of 

producers who have mapped plans for 

similar production, the fourth different 

film of this sort having been announced 

on these pages last week. 

Professor A. W. Lawrence, brother of 

the legendary hero and his literary executor, 

negotiated the sale, though he has 

refused numerous previous efforts of film 

companies and producers to acquire the 

book rights. Lawrence said he had read 

Spiegel's notes on the subject and as a 

result was willing to turn over the rights 

to him. The deal is expected to pave the 

way for Spiegel's planned production start 

late this summer. David Lean will direct 

and release will be through Columbia Pictures. 

Lester Welch Plans to 

'Beat It. Kid' in Paris 

Lens 

Lester 'Welch will film "Beat It, Kid," a 

Larry Mascott comedy, in Prance this 

summer, and has signed TV star Tige Andrews 

to a costarring role with Pernandel. 

Actual filming date w-ill depend on Andrews' 

schedule with his "Robert Taylor's 

Detectives" teleseries . . Producer Benedict 

. 

Bogeaus is planning to produce a film 

titled "The Steel Monster" somewhere in 

Mexico this year and is currently in Mexico 

nty completing preparations. Steve Cochran 

is being lined up as topliner, though 

"Mr. Adam." 

the deal isn't yet firmed . . . 

be based on a novel by Pat Frank, will 

By 

IVAN SPEAR 

follow "Gorgo" on the King Bros, feature 

slate later this year. Maury King, now 

in England supervising post-production activities 

on the latter film, says they are 

negotiating with Don Murray to star in the 

upcoming production. Murray is now ending 

up his contract with 20th-Fox and 

plans to freelance. 

To Replace France Nuyen 

In 'Suzie Wong' Role 

Ray Stark's production of "The 'World 

of Suzie Wong" gets a costly setback due 

to the withdrawal of Eurasian actress 

France Nuyen. The actress starred in the 

Broadway version of the story and was 

selected after a lengthy worldwide search 

for the right girl to portray the film character. 

Stark now will embark on a second 

global search to select her replacement. 

Added costs in filming the love story 

were severe since the Paramount Pictures 

production had already begun filming on 

locations in Hong Kong and Miss Nuyen's 

loss has forced delays that involve both 

personnel costs as well as storage problems. 

The company is currently at London's 

Elstree studio after four weeks in Hong 

Kong and will conduct the search for a 

new Suzie from there. They will have to 

return to Hong Kong next spring, however, 

to re-shoot exteriors. 

U-I Plarming to Produce 

Film About Montezuma 

It appears that Universal-International 

will film a yarn about Montezuma, the 

great Aztec emperor. Several titles, among 

them "The Aztecs," "The Conquest of 

Mexico" and "Montezuma and Cortez" 

have been filed with the MPAA and the 

studio also has placed "Montezuma" in 

reserve. The latter is a title which 

Metro-Goldwyn-Mayer holds in priority, 

as is "Cortez," by the Mirisch Co. No definite 

plans were listed by the studio for 

the feature, as yet. 

Lionel Ames Is Set to Star 

In Another for Viscount 

Currently starring in "The Girl on Death 

Row" for producer Richard Bernstein's 

Viscount company, Lionel Ames has been 

set to star in another film for the company. 

The property will be "Internationa! 

Agent," an original by George Waters 

which Bernstein has acquired for filming 

late this year. 

Rushmore Adds T'wo Films 

Production Slate 

To Its 

Rushmore Productions has added "Mad 

Voyage" and "Star Without a Heaven" to 

its feature production slate and plans to 

begin the first in March as a production 

vehicle for Nicholas Meriwether and a 

starring property for Arch Hall jr. The 

company also has "Deadwood" on tap. 

but has moved it from the November 1959 

date in which it originally was .slated to 

start to well into 1960 . . . "Evil Sunday" 

and "The Redhead From Madrid" are two 

feature projects under way by producerwriter 

Niels Larsen who is here to complete 

casting and assigmnent chores on both. 

Irene Kamp has already been signed to 

. . . Fred 

script the first one. which will star Eva 

Bartok and Richard Basehart 

Kohlmar has signed Jerry Bresler to produce 

his production of "The Wackiest Ship 

in the Army," which Columbia will release. 

To Initiate 'Lunavision' 

For 'Inside the Moon' 

Have you ever seen the "moon people?" 

Herts-Lion plans to show them to you via 

a newly developed film process called 

"Lunavision," to be used for the first time 

in the company's upcoming feature. "Inside 

the Moon," a coproduction project 

with Svensk Filmindustri to be shot in 

Stockholm. The new process is to show 

the "moon people " in the 

film as glowing by their own illumination 

and. according to Ken Herts, the company's 

topper, this will be the only light 

the audience will see during the scenes in 

the moon. Herts says the process is secret 

and involves a lighting process that he 

calls "inexpensive, yet startlingly effective." 

Do Script 

James Lee to 

On 'Man of Cold Rages' 

Scripting begins on Jordan Park's novel, 

"Man of Cold Rages." for which John Forsythe 

and John Newland have signed 

writer James Lee. The two will produce 

the property independently. Additional assignments 

were in the form of composerconductor 

Dean Elliott who was to start 

the musical score for "Sexpot Goes to 

College" for Allied Artists and producer 

Al Zugsmith, while over at 20th-Fox the 

studio apparently thought enough of actress 

Margo Moore to pick up her option. 

'The Dragon Tree' Is Added 

To Jack Cummings Slate 

"The Dragon Tree," a British novel by 

Victor Canning, has been added to Jack 

Cummings' production slate at 20th Century-Fox. 

Nigel Balchin has been signed 

to script the property, though it will be 

delayed because of the writers' strike. The 

story is one of nationalism versus colonialism. 

"Dragon Tree" joins "Stage Door" 

on the producer's schedule. 

'El Paso' Hit Recording 

To Be Basis for Film 

Marty Robbins' hit recording of "El 

" 

Paso is to be the basis for a new feature 

motion picture, it was announced by producer 

Alex Gordon who has optioned the 

title for this pui-pose. He has also secui-ed 

the services of Robbins to sing the 

title song behind the film. Along with the 

package. Gordon has also secui'ed Spencer 

Bennet as director and Orville Hampton as 

writer and associate producer. 


Expect Record Crowd 

For Show-a-Rama 

KANSAS CITY—Show-a-Rama III, this 

year's convention of United Theatre Owners 

of the Heart of America. looms as one 

of the biggest ever held. Following a series 

of sessions Tuesday i8i attended by members 

of all the planning committees, at 

which the results of committee activities 

to date were reported, Beverly Miller, president 

of UTO, announced that in almost 

every category progress at this point is 

better than in previous years. The 1960 

Show-a-Rama is slated for March 8-10 at 

the Continental Hotel here. 

Nearly as many equipment display exhibition 

booths have been contracted for 

as the total for prior Show-a-Rama conventions. 

Attendance reservations from 

theatre operators who expect to be here are 

coming in at a lively rate, according to 

Norris Cresswell, convention secretary. The 

original attendance estimate of 500 may 

have to be revised upwards. 

MAYOR BARTLE TO SPEAK 

A look at the tentative agenda for Showa-Rama 

III discloses that this year's conventioneers 

will hear some of the most 

heralded names in show business. After a 

preliminary registration period lasting from 

9:00 until noon on Tuesday, March 8, the 

convention gets into full swing at 1 p.m. 

Following an address of welcome by Kansas 

City's ebullient mayor, H. Roe Bartle, 

keynoter Robert Selig of Fox Intermountain 

Theatres sets the stage for convention 

activities to follow. An impressive 

business-building session rounds out the 

afternoon. 

Second day activities get under way at 

8:30 a.m. at an exhibitor-distributor breakfast. 

The sessions to follow include a major 

address and a film company presentation 

of the advertising campaigns on several 

of their big pictures coming up. Each 

distributor has selected an exhibitor to 

tell the story of the campaign and to give 

ideas and suggestions on how to sell it on 

the local level. 

On Thursday, March 10, the final day of 

Show-a-Rama III, the convention meets 

at 9:30 a.m. for an important concession 

clinic. 

WHERE TO GET INFORMATION 

As in the past, conventioneers will have 

the opportunity to see and to talk to the 

companies that supply their theatre equipment. 

Already it is apparent that the exhibit 

hall will be filled with new business 

stimulators and merchandising ideas. 

From the response received four weeks 

in advance of the convention date Showa-Rama 

HI officials are convinced that 

this will be the best, most interesting and 

most valuable showmanship event held 

in years. 

Pull information about reservations and 

booth display space may be had by contacting 

the United Theatre Owners office, 

1802 Wyandotte, Kansas City, Mo. 

Universal Votes Dividend 

NEW YORK—Universal Pictures has declared 

a quarterly dividend of $1.0625 a 

share on its four and one-quarter per cent 

cumulative preferred stock, payable March 

1 to stockholders of record Tuesday il6). 

. 

MEET ON 'CAN-CAN' PLANS FOR MIAMI—Special handling by 20th Century-Fox 

for "Can-Can" in Todd-AO was exemplified as home office executives 

called the entire operational and promotional staff of the Sheridan Theatre in 

Miami Beach, where the attraction will play, to meetings in New York on plans 

for the opening scheduled March 9. In the photo are Charles Einfeld, second from 

left, 20th-Fox vice-president; outlining debut plans with Harry Botwick, second 

from right, southeast district supervisor for Florida State Theatres. Einfeld is 

flanked by Rodney Bush, left, 20th-Fox exploitation director; Edward Schreiber, 

right, Bush's assistant, and Ed Hale, third from right, 20th-Fox regional advertising-publicity 

manager. 

HOLLYWOOD— "Ben-Hur" continues to 

draw top awards on the Hollywood scene, 

running home with top honors from the 

Screen Directors Guild Saturday night ( 6 1 

William Wyler Receives 

Directors Guild Award 

It had earlier won the producers award 

and the combination of these two important 

nods add up to a sure sien for A- 

cademy Award honors for the big Metro- 

Goldwyn-Mayer film. 

William Wyler was voted the Guild's 

Gold Medallion Award for outstanding direction 

in 1959 for his work on "Ben-Hur," 

with Gus Agosti and Alberto Cardone 

sharing the acclaim as assistants. The picture 

was also named one of the five quarterly 

award winners. 

Awards were presented at the Beverly 

Hilton hotel and MGM chief Sol Siegel 

accepted the trophies for both Wyler and 

his two assistants due to their absence. 

Other quarterly awards were given to 

Otto Preminger and assistant David Silver 

for "Anatomy of a Murder," George 

Stevens and David Hall for "Diary of Anne 

Frank," Fred Zinnemann and Piero Mussetta 

for "The Nun's Story" and Billy Wilder 

and Sam Nelson for "Some Like It 

Hot." 

The D. W. Griffith Memorial Citation 

was awarded to George Stevens, with 

George Sidney, former Guild president, 

making the presentation. Mervyn LeRoy 

presented the Critics Award to John E. 

FitzGerald of Our Sunday 'Visitor, a Sunday 

supplement of 14 weekly Catholic publications. 

Top awards in the television category 

went to Phil Karlson and assistant 'Vincent 

McEveety for the two-part Desilu 

"The Untouchables." 

Selznick Golden Laurel 

Goes to Indian Picture 

NEW YORK—For the first time in the 

ten-year history of the Selznick Golden 

Laurel Awards, the two major honors have 

been won by a single individual, Satyajit 

Ray, the Indian director of "Aparajito," 

which was voted the best foreign picture. 

The Golden Laurel trophy will be presented 

to Ray in Washington, D. C, February 

14. Ray will fly to Washington 

from India for the ceremony at the headquarters 

of the Motion Picture Asg'n of 

America, with Eric A. Johnston, president, 

presiding. A reception in Ray's honor 

will follow at the Indian Embassy given 

by Mohamcdali Chagla. 

The Golden Laurel Awards are presented 

each year to a non-American filmmaker 

whose work over the years has contributed 

most to mutual understanding and good 

will among the peoples of the world and 

to the foreign picture making the greatest 

contribution to the same purposes. "Aparajito" 

is distributed in the U. S. by Edward 

Harrison. 

In addition to the Golden Laurels to Ray 

and to "Aparajito," the jury also voted 

Silver Medals to "Cabiria." Italian picture 

distributed in the U. S. by Lopert Films; 

"Pour Bags Full," French picture distributed 

by Trans-Lux; "He Who Must Die," 

French picture distributed by Kassler 

Films; "Nine Lives," Norwegian picture 

distributed by Louis de Rochemont; "The 

Roof," Italian film distributed by Trans- 

Lux, and "The Seventh Seal." Swedish 

picture distributed by Janus Films. Medals 

for documentary achievement went to "Le 

Mystere Picasso." French film, and 'Power 

Among Men," produced by the United Nations. 

BOXOFFICE February 15, 1960 13

. . This 

. . Action 

— 

— 

llllllllllllillMMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIMIII 

CARLA (ARLENE DAHL) HEARS FOOTSTEPS, SHE 

TELLS COMPANIONS PAT BOONE AND JAMES MASON 

THREE EXPLORERS CONFRONT COUNT SAKNUSSEMM 

(THAYER DAVID) WHO RESENTS THEIR ACTIVITIES 

ARRIVING AT THE LOST CITY OF ATLANTIS THEY 

FIND THE REMAINS OF ITS ANCIENT CIVILIZATION 

'Journey to Center of Earth' (Fox) 

Wins January Blue Ribbon Award 

By VELMA WEST SYKES 

RATIONAL SCREEN COUNCIL members chose "Journey to the Center of the Earth." 

20th-Fox film version of the Jules Verne classic, as the January winner of the 

Blue Ribbon Award for family entertainment. With the popular Pat Boone starring 

with James Mason, Arlene Dahl and Diane Baker, the picture is one which appeals to 

the adventurous spirits of all ages. As a science-fiction thriller it is presented so convincingly 

that it will be hard for patrons to come back to reality. 

According to the review in Boxoffice, greatest.—Bob Battle, Nashville Banner 

Dec. 14. 1959 issue: 

... I had more fun than at a picnic at 

"Producer Charles Brackett and director 

Henry Levin have taken Jules Verne's fabulous. Good old Jules Verne is a pro- 

"Joui'ney." The special effects are really 

well-known story and fashioned from a ducer's gold mine, as the late Mike Todd 

screenplay by Walter Reisch and Brackett, 

a production of magnitude and 

very w-ell knew.—Helen Bower, Detroit 

great 

imagination. It has been done with 

tongue-in-cheek deftness and despite the 

fantastic theme, is almost believable . . . 

There is almost a thrill a minute throughout 

the picture which has been slanted 

at both the mature and juvenile viewers." 

And according to the boxoffice reports on 

first runs in key cities, the picture has 

been doing nearly 200 per cent of normal 

business. Also, this is one the neighborhoods 

and small town houses will love, 

too. 

Broke Opening-Day Records 

What NSC members thought about 

their choice is shown in these comments 

which came on some of the postcard ballots 

with which members are polled: 

This science-fiction picture broke all 

opening-day records at the theatre it 

played in Salt Lake City.—Howard Pearson, 

Dcseret News . and adventure 

plus for young and old alike. 

Agnes E. Rockwood. Bennington (Vt.) 

Banner . is thrilling, interesting 

and ideal for tiie juniors and adults, too, 

for that matter.—A. S. Kany, Dayton 

Journal-Herald. 

After its premiere here, sponsored by 

the Banner, we feel "Journey" is the 

Free Press. 

This adventure story provides exciting 

entertainment due to the performances 

of a very good cast. Pleasant to the eye 

and ear, it is engrossing and suspenseful 

as it relates the extraordinary experiences 

of a Scottish scientist.—Mrs. Edward P. 

Carran, G.P.W.C, Cleveland ... A beautiful 

and delightful picture.—Mrs. T. W. 

Swartz, A.A.U.W., Claremont, Calif. 

No Sex and Violence 

"Journey to the Center of the Earth" 

gets my vote as it is such a treat to see 

a film again with such a fine cast, with 

no sex and violence in it—a fine family 

picture.—Mrs. Paul Gebhart, Cleveland 

Cinema Club ... It is good to see at least 

four on the ballot list as good family entertainment— 

this the best.—Taylor M. 

Mills, M.P.A.A.. New York. 

"Journey" seems to me to come closest 

to qualifying—parts of it may be too 

scary for the small fry.—John Beaufort, 

. . Christian Science Monitor . One of the 

most thrilling pictures ever made. Its fine 

cast of film favorites, scenery and coloring 

make it all to be desired in a good 

film. Pat Boone was especially good. 

Frank Grosjean, Shreveport Journal. 

iiiniiiiiiiiiiiMiriiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiMiiiiiiii 

The Cast 

Alec McEwen Pat Boone Dean 

Alan Napier 

Prof. Oliver LUidenbrook ....James Mason Prot- Boyle Alex Pinlayson 

Carta Arlene Dahl 

Paisley 

Ben Wright 

Jenny 

Diane Baker 

Count Saknussemm, Thayer David 

Kirsty 

Mary Brady 

Hans 

Peter Ronson Chancellor 

Prederick Halliday 

Groovi 

Robert Adler Rector 

Alan Caiillou 

This Award is oiven each month by the 

National Screen Council on the basis of outstandino 

merit and suitability for family 

entertainment. Council membership comprises 

motion picture editors, radio film commentators, 

and representatives of better films 

councils, civic and educational organizations. 

Produced by 

Charles Brackett 

Directed by 

Henry Levin 

Screenplay by 

Walter Reisch, 

Charles Brackett 

Based on the novel by Jules Verne 

Songs "My Love is Like a Red. Red 

Rose" by 

Rorert Burns 

Set to ynusic by James Van Heusen 

'Twice as Tall" and "The Faithful 

Heart" by 

Sammy Cahn, 

James Van Heusen 

Sonfifs Conducted by Lionel Nevitwan 

Associate 

Ken Darby 

Music Bernard Herrmann 

Director of Photography Iêo Tover. A.S.C. 

Art Directors Lyle R. Wheeler, 

Pranz Bachelein. Herman A. Blumenthal 

Production Staff 

Set Decorations 

Walter M. Scott, 

Joseph Kish 

SiJccial Photographic Effects 

L. B. Abbott, A.S.C. 

James B. Gordon, A.S.C. Emil Kosa. jr. 

Fihn Editors Stuart Gilmore, A.C.E., 

Jack W. Holmes 

Costumes Designed by David Polkes 

Makeup by 

Ben Nye 

Hair styles by Helen Turpin, C.H.S. 

Assistant Director Hal Herman 

Technical Advisers Lincoln Barnett, 

Peter Ronson 

Sound 

Bernard Preericks, 

Warren B. Delaplain 

Color Consultant 

Leonard Doss

BETWEEN THE LINES 

By AL STEEN 

STANLEY KRAMER HONORED 

NEW YORK—Stanley Kramer, producer-director 

of "On the Beach" and the 

forthcoming "Inherit the Wind." both 

United Artists releases, is the first American 

granted honorary membership in the 

stage and screen section of the Foreign 

Press Ass'n of New York. He is shown 

being presented the certificate of membership 

by Dr. Hans J. Steinitz, president of 

the Association, as George N. Penin, chairman 

of the stage and screen section, looks 

on at a reception at the Hotel Plaza in 

New York. 

Kramer was cited "in recognition of his 

creative contributions to the motion picture 

arts and in appreciation of the theme 

of international understanding expressed 

in his film "On the Beach." 

Warner Bros.' Directors 

Elects. Re-elects Officers 

NEW YORK—Following a meeting of 

the stockholders earlier in the week, the 

board of directors of Warner Bros. Pictures 

met on February 5 and elected officers, 

most of whom represented reelections. 

Herbert Preston is the newly elected 

secretary and Howard Levinson was elected 

an assistant secretary. 

Officers reelected were Jack L. Warner, 

president: Benjamin Kalmenson, executive 

vice-president; Herman Starr, Stanleigh 

P. Friedman, Wolfe Cohen, Steve Trilling, 

Edmond L. DePatie, William T. Orr and 

James B. Conkling; Thomas J. Martin, 

treasurer; Walter Meihofer, assistant 

treasurer and controller; Harland E. Holman, 

assistant treasurer, and Roy J. Obringer, 

assistant secretary. General counsel 

is the firm of Preston & Piles. 

MGM Acquires Italian 

Spectacle for U.S. 

NEW YORK—MGM will distribute "The 

Battle of the Marathon," Italian spectacle 

produced by Titanus and Galatea, worldwide 

except in Italy, Prance, Belgium and 

Switzerland. Titanus will release the film 

in those countries. 

The picture, which is CinemaScope and 

Eastman Color, was directed by Jacques 

Tourneur and stars Steve Reeves, of 

"Hercules" fame, and Mylene Demongeot. 

Heavy Holiday Bookings 

NEW YORK—Edward Small's "Solomon 

and Sheba" was the holiday attraction 

in 342 U. S. and Canadian situations 

during Lincoln's Birthday, according to 

United Artists. There is a similar heavy 

booking for Washington's Birthday. 

Sink the Bismarck! 

Qccasionally a picture comes along that 

combines documentation with romantic 

interest, even if ever so slight, and 

emerges as a spellbinding, intensely suspenseful 

film that will take its place as 

one of the important pictures of all time. 

Such a picture is 20th Century-Pox's "Sink 

the Bismarck!" 

Although almost 20 years have passed 

since H. M. S. King George 'V sank the 

pride of Hitler's navy, the sea battle is 

still vivid in the minds of those who lived 

through the World War II days. And perhaps 

no single episode was more thrilling 

than that historic naval clash because, 

had not the Bismarck been destroyed, the 

entire course of the war might have been 

different and more tragic for the Allies. 

"Sink the Bismarck!" has all the exciting 

ingredients of fiction and yet its 

authenticity is unquestionable. Por that 

reason, the picture is becoming one of the 

most talked-about among the current crop 

of top product. 

The picture was heralded this past week 

by four international premieres in such 

far apart cities as London, Washington, 

Toronto and New York, in each of which 

top dignitaries attended. The London event 

brought Prince Philip, under whose 

auspices the premiere was held, to the 

Carleton Theatre as evidence of the importance 

which British high officials attach 

to the picture. In New York, Sir 

Pierson Dixon, United Kingdom ambassador 

to the United Nations, accepted the invitation 

to attend the premiere at the Paramount 

Theatre, and equally high officials 

attended in Toronto and Washington. 

Even though "Sink the Bismarck!" is 

basically factual, 20th-Pox is using a television 

campaign formulated on the pattern 

of that for "Journey to the Center of 

the Earth," which was highly imaginative 

fiction. And that campaign was a great 

success. Charles Einfeld, vice-president of 

20th-Pox, regards the "Bismarck" picture 

as the perfect one for TV advertising and 

the company has prepared three different 

sets of television trailers. One set. designed 

to appeal to the younger audience, features 

the action sequences and will be placed on 

or adjacent to young appeal programs. Another 

set had Edward R. Murrow prefacing 

and narrating, in documentary form, the 

exciting chase of the German vessel, which 

will be seen on late evening and news 

shows. A third set will feature a feminine 

personality, speaking to the women in the 

TV audience, which will be placed on daytime 

and women's appeal programs. 

In order to gather the greatest momentum 

and impact, Einfeld has suggested 

that the TV program start two weeks in 

advance of playdate. 

If there has been criticism of the content 

of some recent pictures, "Sink the Bismarck!" 

can be a forceful answer because 

it stacks up as the type of production that 

can raise the prestige of the entire industry 

and, at the same time, provide 97 minutes 

of superb entertainment and enlightenment. 

Comedy Shortage 

JN LOOKING over the list of completed 

product for 1960 release, we were 

somewhat surprised to note the scarcity 

of comedies in the lineups. Then, going 

further, we re-examined the release schedule 

for the first half of this year and, in 

some instances, beyond, as prepared by Edward 

Hyman, vice-president of American 

Broadcasting-Paramount Pictures, and 

noted again that comedies were in the 

minority. 

With comedy proving to be money in the 

bank for a majority of the theatres, it 

seems strange that producers are passing 

up the type of product that the public is 

clamoring for. 

Of 48 pictures slated for release early 

in 1960, only seven are classified as comedies, 

two are comedy-dramas and one a 

comedy with music. The balance of the pictures 

are listed as drama, action-drama, 

crime-drama, outdoor-drama, adventuredi-ama, 

horror or western. 

The release charts for the balance of 

the year, too, are heavy on the drama side 

and light on the comedy. There should 

be a better balance to the film fare because 

everybody likes to laugh. An entire 

season of comedies would be monotonous, 

but an overload of drama could be likewise. 

It might be a good idea if the producers 

took another look at their production plans 

and did some reshuffling so that the public 

won't be given an overdose of dramatic 

material and be shortchanged on entertaining 

lighter fare. 

SOth 

Anniversary 

JJAVING reached the mature age of 50, 

the National Board of Review of Motion 

Pictures has published a modest pamphlet 

of the ten best American and foreign 

films released each year since 1930. 

The National Board was founded in 1909. 

but did not set up its committee of exceptional 

films until 20 years later. 

To list all the selections for the last 

30 years would be prohibited by lack of 

space, but it is interesting to note some 

of them, at least those at the beginning of 

each new decade. 

Por example, the best of 1930, according 

to the National Board, were "All Quiet on 

the Western Pi-ont," "Holiday." "Laughter," 

"The Man from Blankley's," "Men Without 

Women," "Morocco," "Outward Bound," 

"Romance," "The Street of Chance" and 

"Tol'able David." 

1940: "The Grapes of Wrath," "The 

Great Dictator," "Of Mice and Men." "Our 

Town." "Fantasia," "The Long Voyage 

Home," "Foreign Correspondent," "The 

Biscuit Eater," "Gone With the Wind" and 

"Rebecca." 

1950: "Sunset Boulevard," "All About 

Eve," "The Asphalt Jungle," "The Men," 

"Edge of Doom," "Twelve O'Clock High," 

"Panic in the Streets," "Cyrano de Bergerac," 

"No Way Out" and "Stage 

Fright." 

BOXOFFICE February 15, 1960 15

— 

LETTERS Letters 

Strong Boosf for Al Myrick 

We theatre owners in this part of the 

country are very much Interested in the 

article in the January 18 issue of Boxoffice 

on page 21, "The Rift in Allied's 

Ranks," written by Joe Plinka, Brule, Wis. 

Joe Plinka expresses our sentiments exactly. 

Congratulations are not only in order to 

Al Myrick as our new president of National 

Allied, but congratulations should be in 

order to National Allied Theatre Owners 

for their excellent selection of a leader. 

National Allied can well be proud of its 

new president, Al Myrick. 

In an era such as this, when every kind 

of obstacle has been thrown in the path 

of the surviving independent theatre owners, 

and especially those in smaller communities, 

a better choice for its leader 

could not have been made. 

Myrick's presence alone at the national 

convention in Miami in December exemplifies 

his character: that of ambition 

and determination to aid in the preservation 

of the independent owners. Al has 

what it takes to make a success of whatever 

he undertakes to do. He is a man of 

highest integrity and ideals. He has the 

intrinsic qualities of a man of importance, 

self-confidence seasoned with just the 

right amount of temerity, flavored with 

finesse and served with his suavity of 

manner. 

His experiences as a theatre owner have 

been many and varied, dating back to the 

day of the silent movies. He has been a 

successful organizer of theatre owners, with 

the ability to keep the organization functioning 

at top level. 

The show business needs more men like 

Al Myrick. Men who aren't afraid to get 

up and go, who will get up and say what 

they think and won't sit back on their 

laurels and pray for better show business: 

men who will do something for the exhibitors 

and not just make fancy promises. 

Al has assisted the exhibitors with 

public relations in many communities by 

obtaining cooperation between merchants 

and exhibitors. I am sure any red-blooded 

theatre man feels as I do. If Al Myrick is 

a "grass roots" president. God bless the 

grass roots! If we would only take time 

out to look back in history we would find 

that a good share of our great men were 

"grass roots." What we need now is teamwork, 

the kind Al Myrick can and will 

give us. 

What do you say: Let's all get on the 

band wagon and help him. 

MRS. HERMAN JOCHIMS 

Palace Theatre. 

Luverne, Minn. 

High Terms and Late Dates 

I have never written to any of the three 

trade papers we're subscribing to, mainly 

because I'm too busy working at an additional 

job to keep our theatre open. 

What happened to all of these promises 

'.hat were made some time ago to the 

little exhibitors like us about helping us 

"ith low rentals and not asking percentage 

must be signed. Names withheld on request) 

deals? 

I remember very clearly the remark of 

the head of 20th Century-Fox not to ask 

percentage deals, if the theatre grosses less 

than $1,000 per week. Yet we're grossing 

less than that per month and had to give 

percentage terms on six pictures last year, 

not to mention the many others we've refused 

to take. 

Although we hardly ever get a print two 

to three months after our closest competition, 

we still have to pay the same terms 

or perhaps even more, as we're never offered 

a sliding scale. Right now, many of 

our patrons are going to the nearby towns 

for "Journey to the Center of the Earth," 

yet for our date on the end of March 

about ten weeks after the above mentioned 

—^we're still asked 50 per cent terms. 

Is it any wonder that the small towns 

are closing by the thousands as we would 

be, if it wasn't for our extra income? Why 

is it that the distributors don't consider 

us a little more? Why can't the prints on 

any picture be concentrated in an area so 

that we small guys don't have to wait so 

long for a print? We know that in the 

bigger situations people are standing in 

line to see some of the better pictures, yet 

by the time we're able to play them we're 

playing to an empty house. 

We've been in this business now over 

ten years and we're ready to throw in the 

towel as soon as we find any way to sell 

out. 

Berry Theatre, 

Berrien Springs, Mich. 

Points 

OTTO SAITZ 

Out Improvements Needed 

I have heard so many times, from so 

many sources, "what's wrong with the 

motion picture business," such as T'V opposition, 

strong religious towns, night sports 

games, greater interest in basketball, bowling, 

etc. 

To me, this is only part of the many 

headaches we have to face, and I will add 

two conditions that help to depress our 

business. First, there are rundown, neglected 

theatres, and second, outmoded 

systems that smell to high heaven. 

A great many of these systems and 

forms were installed many, many years 

ago when our business in general showed 

huge profits. This w'as at a time when the 

great circuits were being built and expanded, 

during an era of good times and 

plenty of help. But, with the show business 

depressions of recent years, theatre staffs 

have been cut to the bone. Yet managers 

and assistant managers have been forced 

to carry on, with these outmoded forms, 

etc. Auditing departments of these circuits 

will never correct such conditions as 

it wôuld cut their own staffs, with the 

so-called importance and responsibilities of 

existing positions within those departments. 

For an individual manager or assistant 

manager to bring these conditions to the 

attention of higher authorities, it is like 

a voice crying in the wilderness—truly a 

lost effort. 

What a tragic waste of time and effort 

is being put forth in these old-fashioned. 

ridiculous and largely useless forms and 

systems that should have been discarded 

many years ago. New and improved forms 

should not require more than 15 per cent 

of either manager or assistant manager's 

time. 

When will the circuits wake up to these 

conditions that actually exist within their 

organizations and stop this waste of manpower 

glorified bookkeepers) and give 

I 

these men showmen rights to do the real 

job they are intended for—publicity campaigns, 

exploitation and true public relations? 

Fortunately, I am with the Berger 

Amusement Co. of Minneapolis. I manage 

their flagship, the Gopher Theatre in Minneapolis. 

The Berger system is one of the 

best I have seen or used, splendid for 

simplicity and 100 per cent effective. 

In the past years, I have worked with 

other exceptionally good systems, such as 

K-B Circuit. Washington, D. C. the Brandt 

system of New York and H. B. Meiselman 

Circuit of Charlotte. 

You will note these circuits are successfully 

operated. So. if some of you executives 

really want to improve your general 

operation and develop and have real 

showmen within youi- ranks— do something 

about it now, for the next seven years in 

our business should be excellent years. 

ED UNDER 

Manager, 

Gopher Theatre. 

Minneapolis, Minn. 

Would Align Theatres and TV 

I read with great interest your editorial 

on the plan the theatre organizations are 

setting up to buy backlog of films, and 

after theatre showings, will sell them to 

TV. 

As long as theatres plan to do business 

with TV, I have the following suggestion to 

supplement the idea sent to you some time 

back: Theatre-TV Telecasting. 

The TV and theatre industries are 

against home pay TV. So why don't they 

both join forces and initiate theatre telecasting 

of outstanding attractions that normally 

won't be shown on home sets? With 

the aid of TV, the theatres could probably 

get free channels much easier. 

Millions could be grossed on big attractions, 

and after first showings in theatres, 

they could recoup more money by showing 

taped shows on home sets weeks later under 

sponsorship. A case of creating entertainment 

for both industries. 

The public got tired of vaudeville, silents, 

sound, is seeking something new 

constantly. Will the present cycle of spectaculars 

go on forever? Hardly. Let's not 

go through a period of panic looking for 

something new to save the industry, like 

we did in the past. Let's be ready, and 

make money doing it at the same time. 

Let's move over to new entertainment 

media gradually and maintain the theatre-going 

habit, and keep many theatres 

open for years to come. 

This is something to think about, and 

WORK ON. 

Perhaps you would like to pass it along 

for what it's worth. 

E. D. HARRIS 

Herbert Rosener Theatres, 

Beverly Hills, Calif. 

BOXOFFICE :: February 15. 1960

— 

and 

sewee» > > 

< < 

'Pâ44ed 

ATOMIC SUBMARINE, THE 

(AA)—Despite 

the topical nature of its title 

which, parenthetically, should attract 

some patronage to the picture—this is 

a highly imaginative science-fiction offering 

with a climactic sally into the 

field of the horror play. As a supporting 

piece on the nether side of dual programs, 

it should prove acceptable entertainment 

for the not too critical 

ticket-buyer. Directed by Spencer G. 

Bennet for producer Alex Gordon. Arthur 

Franz, Dick Foran, Brett Halsey, 

Tom Conway. 

OKLAHOMA TERRITORY (UA)—Exhibition 

expectations for this Robert E. 

Kent-Edward L. Cahn Premium Pictures 

offering appear to be generally routine. 

Short and without the advantage of any 

plush or expensive assets to sell, this 

western seems best suited for the lower 

half of a double bill, a multiple-feature 

billing for kiddie matinees, or the like. 

Kent produced and Cahn directed. Bill 

Williams, Gloria Talbott, Ted de Corsia, 

Grant Richards. 

THIS REBEL BREED (WB)—In the first 

motion picture made by Ziv, pioneers in 

the development of television films, producer 

William Rowland may well have 

come up with something of a sleeper. 

The photoplay is a violent and hardhitting 

expose of teenage gangland warfare 

and race prejudice that vividly 

points out conditions prevailing in our 

own country under which youngsters are 

forced to grow up—and it ends as a 

strong attack on these conditions. Directed 

by Richard L. Bare. Rita Moreno, 

Mark Damon, Gerald Mohr. 

These reviews unll appear in full in 

a forthcoming issue of Boxopfice. 

King Bros, to Reissue Films 

Through JEM Dist. Corp. 

LOS ANGELES—King Bros, will reissue 

their pictures through JEM Distributing 

Corp., firm headed by Seymour Horde and 

Irwin Joseph. 

Though they have had a big offer to sell 

their feature backlog to television, the 

King Bros, stated that they feel they can 

make more money through reissues than 

from TV. 

"Mutiny," starring Mark Stevens and 

Angela Lansbury. will be the first in release, 

to be followed by "Carnival Story," 

Anne Baxter-Steve Cochran starrer. 

Allied Artists Dividend 

HOLLYWOOD—Allied Artists authorized 

payment of the March 15 quarterly dividend 

of 133/4 cents per share on the company's 

5'/2% preferred stock. Authorization 

was granted at a meeting of the executive 

committee of the board of directors held 

on February 2 and payment will be made 

to stockholders of record March 3. 

BOXOFFICE February 15, 1960 

FEATURE 

REVIEW 

^Home From the Hill' 

Metro-Goldwyn-Mayer 

By DALE OLSON 

^GM has another blockbuster in this Sol 

C. Siegel production. Masterfully produced, 

this film contains every element of 

top entertainment value to make it a 

smash business success. 

Superb production assets play the greatest 

part in forming the film's superior 

fabrication. Producer Edmund Grainger 

mustered up all of his vast experience in 

other praiseworthy productions and wisely 

blended this knowhow in mounting the 

film with every conceivable ingredient to 

increase its magnetic appeal. He had the 

polished and talented aid of 'Vincente 

Minnelli as director, among the film's most 

noticeable advantages. Sharp and discerning, 

Minnelli controlled the lengthy photoplay 

with an easy, natural pace that maintained 

constant interest and skilfully wove 

the numerous emotional moments in the 

story into a realistic design devoid of a 

trace of the maudlin. 

To the advantage of all concerned, however, 

is a good, solid and workable storyline, 

for which screenwriters Harriet Frank 

jr. and Irving Ravetch are due credit for a 

commendable conversion of a fine novel by 

William Humphrey into an even more 

vivid screen property. And, to its advantage 

in overall exhibition is the fact that 

it is an adult-themed story with each raw 

or undesirable element found in the midst 

of life handled in a tasteful manner to be 

suitable for full audience viewing. Unless 

they are of a completely blue-nosed nature, 

there will be few to find fault with 

the treatment, though those somewhat unfamiliar 

with Southern attitudes and conditions 

may not realize the validity of 

some situations depicted. Parents, however, 

should feel few qualms in allowing 

their young people to see it, for the intelligent 

manner in which heretofore 

Metro-Goldwyn-Mayer 

presents 

A Sol C. Siegel Production 

"HOME FROM THE HILL" 

In Cinemascope and Metrocolor 

Ratio: 2.55-1 

Running time: 150 minutes 

CREDITS 

Produced by Edmund Grainger. Directed by 

Vincente Minnelli. Screenplay by Harriet Frank 

jr. and Irving Ravetch based on the novel by 

William Humphrey. Music by Bronislou Kaper. 

Orchestra conducted by Charles Wolcott. Director 

of Photography, Milton Krasner, A.S.C. Art 

directors, George W. Davis and Preston Ames. 

Set decorations by Henry Grace and Robert 

Priestley. Special effects by Robert R. Hoag, 

A.S.C. Color consultant, Charles K. Hagedon. 

Assistant director, William McGorry. Film editor, 

Harold F. Kress, A.C.E. Recording supervisor, 

Franklin Milton. Costumes by Walter Plunkett. 

Hair styles by Sydney Guilaroff. Make-up 

erected by William Tuttle. Photographic lenses 

by Panavision. 

THE CAST 

Copt. Wade Hunnicutt Robert Mitchum 

Hannah Hunnicutt Eleanor Parker 

Rafe Copley George Peppard 

Theron George Hamilton 

Albert Halstead Everett Sloane 

Libby Halstead 

Sorah Holstead 

Luono Patten 

Anne Seymour 

Constonce Ford 

Ken Renard 

Opol 

Chauncey 

Bixby 

Dr. Reuben Carson Ray Teal 

Robert Mitchum and Eleanor Parker 

in a scene from "Home From the Hill." 

hushed-up situations are handled is far 

less damaging than day-to-day human exposures 

can often be. 

Set in a small Texas town, the story 

concerns wealthy Robert Mitchum and his 

wife, Eleanor Parker, who live together 

only because of their son, George Hamilton. 

The latter doesn't know the hired man, 

George Peppard, is his father's illegitimate 

son and the reason his parents fight. He 

finds out when pretty Luana Patten's 

father won't let him see her and his mother 

tells him the story. He swears hatred of 

his father and, not knowing Luana has 

become pregnant dui'ing one of their secret 

meetings, drops her and swears never to 

marry. Peppard, secretly in love with 

Luana, marries her and wins her love. The 

baby, however, looks like Hamilton's family 

and townspeople say Mitchum is the 

father causing Luana 's father. Everett 

Sloane, to kill Mitchum. Hamilton then 

kills Sloane and eventually leaves the 

country, ending the power of the family. 

That so delicate a subject can be treated 

with such impeccable taste is sufficient 

reason to establish the picture as a glowing 

triumph for everyone instrumental in 

its making. It is a special triumph for 

screen newcomers George Hamilton and 

George Peppard, whose fine performances 

indicate imminent stardom, as well as for 

pretty Luana Patten, who jumps from an 

earlier place as a top child star to emerge 

as a striking addition to the ranks of 

young leading ladies. Robert Mitchum 

and Eleanor Parker are superbly cast as 

the Hunnicutts, each strong in character 

development and physical design, adding a 

higher peak to their already established 

and respected screen reputations. 

Filmed in Cinemascope and Metrocolor, 

the photography is a high point, taking 

ample advantage of beautiful natural 

scenic locations, while the overall effort is 

well aided by Bronislau Kaper's beautiful 

and moving musical score. 

Six Porconounts in Work 

NEW YORK—Paramount has six films 

in production around the world during 

" 

the week. They were "Psycho "The 

Pleasure of His Company" in Hollywood. 

"Blood and Roses" in Rome, "The World 

of Suzie Wong" and "He Stole a Million" 

in London and "Tarzan the Magnificent" 

in Nairobi, Africa. 

17

BOXOFFICE 

BAROMETER 

This chart records the performance o( current attractions in the opening week ot their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runt 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Atomic Submarine (AA)

: 

Virginia Exhibitors 

Oppose Three Bills 

RICHMOND, VA.—The motion 

picture 

industry in general and the motion picture 

theatres in Vii'ginia in particular are faced 

with three possible pieces of adverse legislation 

during the present General Assembly 

session, the Virginia Motion Picture 

Theatre Ass'n warned this week. The two 

principal items are 

1. In the plans for the state sales tax, 

exhibitors will pay a 3 per cent levy on 

all film rentals—features, shorts and trailers. 

2. Statewide daylight savings time by 

local option. 

"If the sales tax bill is passed in its 

present form," said Carlton Duffus, 

VMPTA executive secretary, "all motion 

picture theatres will be subject to a 3 per 

cent tax on all film rental. Items selling 

for ten cents and under will not be 

subject to the tax. This means that all 

items in your concessions stand priced 

over ten cents would be subject to the tax. 

"We believe the theatres should be 

classified as a service, but we feel that if 

we attempt to eliminate the 3 per cent 

tax on film rental that our admissions will 

be taxed. The VMPTA legislative committee 

has instructed om- counsel that we prefer 

the film rental tax, if we must have 

a tax. Localities will still have the right to 

impose local taxes." 

Duffus said that a third proposed bill 

the committee Is watching would prohibit 

boys under 18 working in theatres. This 

measure has not reached a legislative 

committee hearing where the VMPTA committee 

can take action on it. 

Members of the VMPTA legislative committee 

are President Roy Richardson, 

Leonard Gordon, Seymour Hoffman, David 

Kamsky and Carlton Duffus. 

Pa. Censorship Law Wins 

First Round in Court 

HARRISBURG — Attorney Harold E. 

Stassen, former governor of Minnesota, has 

lost a round in his legal battle against 

Pennsylvania's new movie censorship law. 

Stassen had asked the court to permit 

Mrs. Virginia Knauer, a Philadelphia city 

councilman, to become an intervening defendant 

along with the commonwealth in 

the test of the act. The Dauphin County 

Court rejected his petition. 

Constitutionality of the law is being 

challenged by William Goldman Theatres, 

the Pennsylvania Ass'n of Amusement Industries 

and 20th Century-Pox Film Corp. 

Despite the court challenge, Attorney- 

General Anne X. Alpern says the new 

censorship board will function shortly. 

"We believe the board is a duly constituted 

agency and have ordered it to set 

up shop and start reviewing films," she 

said. The three-member board is comprised 

of Peter T. Dana, chaimian, Ira C. Sassaman 

and Mrs. Mae M. Bergin. Dana was 

Universal-International Pictures' sales 

manager for the East until his retirement 

recently after 38 years of service. 

The new law, for the fii'St time in the 

state's history, would prohibit the showing 

of unsuitable films to children under 17. 

A hearing of the law's constitutionality is 

scheduled March 9. 

Distributor Company Ads 

To Carry Telecast Plugs 

TOA Backs NY Bill 

Culling Prinl Fees 

NEW YORK—Theatre Owners of America 

has asked its New York State members 

to back passage of the Marchi-Savai-ese 

bills which would reduce film inspection 

costs. Albert M. Pickus, president, has 

urged them to write the legislators, asking 

that the bills be reported favorably from 

the Assembly ways and means committee 

and the Senate committee on education 

and then be adopted by the legislature. 

The bills would reduce fees paid to the 

education department of the state motion 

picture division. They are now $3 per 

thousand feet for the first print and $2 

per thousand feet for each additional 

print. The proposed scale is $4 per thousand 

feet for the first print and a flat fee 

of $6.50 for each additional print. 

Pickus said a distributor planning saturation 

booking requiring 100 prints now has 

to pay approximately $1,600 for a normal 

length feature. Under the proposed schedule 

the cost would be less than $700. Pickus 

said it would encourage companies to 

make more prints available for state theatres. 

The TOA campaign is being coordinated 

with efforts of the Independent Theatre 

Owners Ass'n and the Metropolitan Motion 

Pictm-e Theatre Ass'n, which initiated the 

drive. 

Gia Scala will fill the role of Anne in 

Columbia's "The Guns of Navarone." 

%-imw A*^ sn*.f"tfi^ Vm 

NEW YORK—All distributing companies 

have agreed to include plugs for the 

Academy Awards telecast in their advertising 

and pressbooks, according to Charles 

Levy and Jeff Livingston of the Advertising 

Coordinating Group of the Advertising 

and Publicity Directors Committee of 

the Motion Picture Ass'n of America. They 

reported the agreement at a meeting in 

the Paramount office of Martin Davis, 

committee chairman. 

National Screen Service has been asked 

to arrange for a special flyer to be inserted 

in all pressbooks, and Lennen & Newell, 

Donahue & Coe, Charles Schlaifer and 

Monroe Greenthal, ad agencies, have been 

asked to promote tieins with other than 

film advertisers and to obtain mention 

of the telecast in important publications. 

The full advertising and publicity directors 

committee met Wednesday (3). 

Silas F. Seadler, chairman, praised the 

work of the coordinating groups. Taylor 

Mills of MPAA described developments 

concerning Eastman Kodak tieups with the 

Academy. Ted Genock of Kodak was on the 

coast meeting with Duke Wales and other 

members of the Academy committee. 

Han-y McWilliams, coordinator, made a 

special request for TV and radio statements 

by film stars to be used by NBC for 

three weeks preceding the telecast. 

Would Cancel State Fee 

ANNAPOLIS, MD. — State Senator 

George W. Delia (Di of Baltimore, president 

of the upper house during the current 

30-day session of legislature, has proposed 

cancellation of the $250 license fee charged 

operators of motion picture theatres. 

VKSq 

ITOA HONORS CATHERINE E. FLYNN—The Independent Theatre Owners 

Ass'n of New York honored Catherine E. "Kitty" Flynn, booker at the Paramount 

exchange. She was presented a plaque at a ceremony in the Hotel Astor in 

recognition of "her many years of devoted service to exhibitors of the New York 

metropolitan area." In the photo, left to right, are Harry Brandt, ITOA president; 

Miss Flynn; Edith Marshall, ITOA secretary, and Myron Sattler, Paramount 

New York branch manager. 

BOXOFFICE February 15, 1960 E-1

— 

— 

— 

— 

—— 

'Our Man in Havana Still Leader 

Of B'way Pictures, All hloldovers 

NEW YORK—With not a single new picture 

opening on Broadway during the first 

week in February, the newer late January 

first runs remained very strong although 

most of the longer holdovers were starting 

to slip. The leader for the second straight 

week was "Our Man in Havana," which 

had set new opening week records at both 

the Forum on Broadway and the east side 

Trans-Lux 52nd Street. The latter house 

had the longest waiting lines in its history 

evenings during its second week while the 

Broadway house again did smash business. 

Another Columbia picture, "Suddenly. 

Last Summer." continued to do sensational 

business at both the Criterion on Broadway 

and the east side Sutton while "On the 

Beach" was strong in its eighth week at 

the Astor. The pictures which fell off included: 

"Never So Few," in its third and 

final week at the Radio City Music Hall, 

"Journey to the Center of the Earth," in 

its eighth and final week at the Paramount, 

where it grossed more than $300,000 during 

its New York date: "Solomon and 

Sheba," which did well enough in its 

seventh week at the Capitol, where it will 

stay one more stanza, and "The Gazebo," 

in its fourth week at the Roxy, which is 

rumored to shut down later in February. 

"The Purple Gang" also was down from 

preceding weeks in its third at the Victoria 

but "The Story on Page One" did well in 

its fourth week at the Rivoli, where it will 

stay until "Can-Can" opens a two-a-day 

run March 9. 

"Ben-Hur" continues at absolute capacity 

in its 12th week of two-a-day at Loew's 

State and "Around the World in 80 Days" 

was up a bit in its second week of a return 

two-a-day run at the Warner, where it 

will be succeeded by Michael Todd jr.'s 

"Scent of Mystery" February 18. 

Art house films which continue to smash 

business include: "Rosemary," in its third 

week at the Beekman; the prize-winning 

"The 400 Blows." in its 12th week at the 

WAHOO is 

the 

ideal boxoffice attraction 

to increase business on your 

"off-nights". 

Write today for complete 

details. 

Be sure to give seating 

or car capacity. ^ 

HOLLYWOOD AMUSEMENT 

CO. 

3750 Ookton St. Skokia. Illinoll 

Fine Arts; "Swan Lake," in its second week 

at the Normandie; "Black Orpheus," in its 

seventh week at the Plaza, and several 

more, all doing well. 

(Averoge Is 100) 

Astor On the Beoch (UA), 8ttl wk 150 

Art The Cousins (F-A-W), moveover, 11 th wk..,l]0 

Baronet Tiger Bay (Cont'l), 8th wk 145 

Beekman—Rosemary (F-A-W), 3rd wk 190 

Capitol Solomon end Sheba (UA), 7tti wk 135 

Criterion Suddenly, Lost Summer (Col), 7tti wk.. .155 

DeMille Behind the Greot Wall (Cont'l- 

AromaRamo), 9th wk 120 

Fine Arts The 400 Blows (Zenith), 12th wk...l50 

Forum Our Man in Havana (Col), 2nd wk 190 

5th Avenue The Magician (Janus), 24th wk. . . 1 30 

55th Street Broth of o Boy (Kingsley), 7th wk. 110 

Guild The Mouse That Roared (Col), 15th wk. 140 

Little Carnegie Ikiru (Brandon), 2nd wk 135 

Loew's State Ben-Hur (MGM), 12th wk. of twoa-day 

200 

Murray Hill Sapphire (U-l), moveover, 14th wk. 120 

Normondie Swan Lake (Col), 2nd wk 175 

Palace Harry Belotonte in person, 8th wk 175 

Paramount Journey to the Center of the Earth 

(20th-Fox), 8th wk 115 

Pons The Lovers (Zenith), 15th wk 145 

Plaza Black Orpheus (Lopert), 7th wk 160 

Radio City Music Hall Never So Few (MGM), 

plus stage show, 3rd wk 1 30 

Rivoli The Story on Page One (20th-Fox), 

4th wk 125 

Roxy The Gozebo (MGM), plus stoge show, 

4th wk 120 

Sutton Suddenly, Last Summer (Col), 7th wk...l45 

Trans-Lux 52nd St. Our Man in Havona (Col), 

2nd wk 200 

Victoria The Purple Gang (AA), 3rd wk 125 

Warner Around the World in 80 Days (Todd-AO), 

return two-o-day run, 2nd wk 135 

World The Mating Urge (Citation), 4th wk...l35 

'Suddenly' Breaks Record 

At Century in Buffalo 

BUFFALO — "Suddenly, Last Summer" 

opened here to record business at the Century 

where it tacked up a terrific 300 on 

the week. "The Bramble Bush" at the 

Center had a good week. 

Buffalo The Gazebo (MGM), 2nd wk 95 

Center The Bramble Bush (WB) 135 

Century Suddenly, Lost Summer (Col) 300 

Cinema The Mouse That Roared (Col), 2nd wk. 125 

Lafayette Operation Petticoat (U-l), 7th wk...115 

Paramount The Rise and Fall of Legs Diamond 

(WB) 125 

Teck Solomon ond Sheba (UA), 7th wk 100 

'On the Beach' Overshadows 

Other Baltimore Entries 

BALTIMORE—In most instances here, 

the holdovers were doing better than newcomers 

at the boxoffice. The latter include 

"Seven Thieves" and "The Rookie" 

which were getting only one week's stay, 

while "Suddenly, Last Summer" and "A 

Woman Like Satan" were doing better 

business. One new film, however, "On the 

Beach" was tops for grosses. It opened 

strong and maintained that lead through 

the first week. 

Century Operation Petticoat (U-l), 6fh wk 100 

Cinema The Cranes Are Flying (WB), 3rd wk. 90 

Five West A Touch ot Larceny (Para), 2nd wk. 125 

Hippodrome Suddenly, Lost Summer (Col), 2nd 

wk 140 

Little The Mouse That Roored (Col), 7th wk... 95 

Moyfoir A Woman Like Satan (UA), 3rd wk. ..110 

New The Rookie i20th-Fox) 95 

Playhouse Lucky Jim (Kingsley) 120 

Stonton—Seven Thieves (20th-Fox) 90 

Town On the Beach (UA) 200 

Schwartz on World Tour 

NEW YORK—Sol A. Schwartz, president 

of RKO Theatres, and Mrs. Schwartz 

left Friday il2i for a month's trip to 

Europe, India and the Far East. Schwartz 

will add to his sightseeing conferences with 

foreign exhibitors and producers and representatives 

of American film companies 

abroad. 

Dave Bader Is President 

Of New Telefilm Company 

TORONTO—David A. Bader has been 

made president and managing director of 

Durham Telefilms 

and elected to the 

board of the parent 

company. Consolidated 

Durham Mines 

& Resources, Ltd., according 

to William C. 

Durham, president. 

The new company 

will deal in television 

production and distribution. 

It has offices 

at 521 Fifth 

Ave., New York, and 

80 Richmond St. W. 

David A. Bader 

here, and in Hollywood and London. 

Bader will leave in a few weeks for 

Europe to establish distribution facilities. 

He has been active for more than 25 years 

in all film fields, including theatrical, TV 

and 16mm. Initially, Durham will be an 

international sales agency in those fields. 

Later it will enter coproduction and finance 

theatrical and TV films anywhere in 

the world. 

Bader for six years was vice-president 

in charge of sales for Atlantic Television. 

Before that he was executive aide to Mort 

Sackett, Commonwealth TV president. He 

has also had sales agencies in Hollywood, 

London and New York. 

Columbia Ad Cites Five 

Films Playing New York 

NEW YORK—A full-page Columbia advertisement 

in the New York Times of 

Sunday (14) earned the regular theatre 

ads for five Columbia releases cui'rently 

showing at seven theatres. It was headlined: 

"New York's First Big Hits of the 

New Year Ai-e All From Columbia." 

The panel listings were for "Once More, 

With Feeling" at the Music Hall, "Our 

Man in Havana" at the Trans-Lux 52nd 

St. and the Forum, "Suddenly, Last Summer" 

at the Criterion and the Sutton, 

"The Mouse That Roared" at the Guild 

and "Swan Lake" at the Ti-ans-Lux Normandie. 

Velde and Cohen to Meet 

With UA Canadian Staff 

NEW YORK—James R. Vcldc, United 

Artists vice-president in charge of domestic 

sales, and Milton E. Cohen, eastern and 

Canadian division manager, met with the 

Canadian district staff Thursday and Friday 

111, 12 > in Montreal. Charles S. Chaplin, 

Canadian district manager, presided. 

Sam Kunitzky, Montreal branch manager, 

also attended. 

Carl Foreman has signed Stanley Baker 

for "The Guns of Navarone," a Columbia 

release. 

Screens Towers Signs 

Chicago SCREEN GLOW, INC. 

Boston 

30 Smith Street 

Poughkeepsie, N. Y. 

Complete service pertainini] to painting of Drive-in Theatres. 

Six trucks completely equipped to setve you. 

Reference on Request 

Fully Insured — Please State Screen Size 

GL 4-6981 Coll GR 1-4108 

£-2 BOXOFFICE February 15, 1960

10) 

BROADWAY 

QTTO PREMINGER arrived from Hollywood 

Wednesday dO) for ten days of 

conferences before leaving for his London 

headquarters to plan the filming of "Exodus," 

which will start in Israel late in 

March. Herman Cohen left for London for 

preproduction meetings on "Konga." his 

forthcoming picture for American International, 

after meeting in New York with 

James Nicholson and Samuel Z. Arkoff, 

AIP toppers. Also en route to Europe were 

Halsey Raines, one of the three unit publicists 

on Carl Foreman's "Guns of Navarone," 

now shooting in Athens, and 

Leonard Spiegelgass, author of "A Majority 

of One," the Broadway hit, and Gerald 

Clayton Beadle, director of BBC television 

and of the British Film Institute, 

who sailed on the United States Thursday 

(11). 

David 'Skip' Weshner, producers' representative, 

has opened new offices at 60 

East 42nd St. Wesher represents The Mirisch 

Co., DRM Productions, Figaro and 

others. * * • Lon JoneE, unit publicist for 

Charles Schneer's "Gulliver's Travels" and 

"I Aim at the Stars." was in New York 

for confabs with Columbia homo offices 

executives. • * * Chester P. Casanave, executive 

vice-president of FYed Astaire 

Dance Studios, hopped to Londo7i Friday 

(12) to arrange studio franchises in the 

British Isles. « * * Celeste Holm likes 

dogs. She will be the guest speaker at 

the Dog Fanciers Luncheon club at Luchow's 

Wednesday. ' * * Bert I. Gordon, 

producer-director of UA's "The Boy and 

the Pirates," is in town for promotion activities. 

Ray Danton and Karen Steele, stars of 

"The Rise and Fall of Legs Diamond," 

made personal appearances on the stages 

of 13 theatres in the New York metropolitan 

area in connection with local engagements. 

Danton Walker, columnist of 

the New York Daily News, introduced the 

stars. * * * Angle Dickinson, star of "The 

Bramble Bush," another Warner film, 

came in from Boston after attending the 

New England premiere. * * * Anthony Perkins, 

who completed "Psycho" for Alfred 

Hitchcock on the coast, planed in to open 

in his new Broadway musical, "Greenwillow," 

trying out in Philadelphia. * * • 

Maureen O'Hara, one of the six stars of 

"Our Man in Havana," is also here 

rehearsing her forthcoming Broadway 

musical, "Christine." 

f 

Cary Grant arrived from Paris Wednesday 

to make preparations for his next 

1 

picture for Universal-International, the 

Granstan production of "The Grass Is 

Greener." Producer-director Robert Montgomery 

is in New York for promotional activities 

for his "The Gallant Hours," the 

UA release in which James Cagney portrays 

Admiral Halsey. * * * Two Paramount 

players are here from the coast for forthcoming 

Broadway plays, Harry Guardino, 

featured in the DeLaurentiis "Jovanka and 

the Others," who will star in "One More 

River," and Martin Balsam, featured in 

Alfred Hitchcock's "Psycho," who will play 

a top role in "Viva Madison Avenue," both 

plays to open in the spring. * Two * * Warner 

players, Angle Dickinson and Karen 

Steele, went back to Hollywood after promoting 

their films. "The Bramble Bush" 

and "The Rise and Fall of Legs Diamond," 

respectively. Angle will be in Prank Sinatra's 

new film, "Oceans 11," filming in 

Las 'Vegas. 

9 

Charles Schlaifer, president of Charles 

Schlaifer & Co., is back from a trip to 

Puerto Rico, where he met with several 

of his industrial accounts and independent 

film producers. * * * Frank E. Cahill jr., 

vice-president in charge of sales for Century 

Projector Corp., attended the Texas 

Drive-In Theatre Owners Ass'n convention 

in Dallas February 9-11 before heading 

for the coast. * * * Jess Chinich, Buena 

Vista western sales head, left Sunday (7) 

for Dallas, Oklahoma City and Chicago on 

Disney release plans. 

a 

Philip Gerard, eastern advertising and 

publicity director of Universal, returned 

from Washington after meetings with the 

Danish ambassador on the Easter promotion 

plans for "The Snow Queen." * * * 

Arthm- Sachson, vice-president and general 

sales head of Valiant Films, is on a trip to 

Chicago, Los Angeles and San Francisco 

for conferences on "The Sword and the 

Cross," "Grisbi" and "A Kiss for a Killer." 

• • * 

Stanley Adams, Ascap president, and 

George Hoffman, the society's controller, 

attended the west coast meeting and dinner 

in Los Angeles February 10. 

James Dairen and Evy Norlund, young 

Columbia Pictures stars, were married Saturday 

(6) at the Our Lady Chapel of St. 

Patrick's Cathedral. Joyce Selznick, Columbia's 

eastern talent representative was 

the Danish beauty's maid of honor and 

Darren's brother, John, was best man. The 

couple left for London soon after the ceremony. 

* * * Margaret Hamilton went to 

Hollywood for her first film role in several 

years, a part-time ghost in William Castle's 

"13 Ghosts." * • * Dina Merrill, who 

completed Warner Bros.' "The Sundowners" 

in Australia, is here for her featured 

role in MGM's "Butterfield," which started 

Monday i8) at the Gold Medal Studios. 

• * * 

Dick Shawn, who makes his film 

debut in Mervyn LeRoy's "Wake Me When 

It's Over," is here from Hollywood. 

Gerard A. Barry has been appointed director 

of special services for Citation 

Films' "The Song of Sister Maria." H'j 

formerly was associated with Cinerama in 

a similar capacity. * * ' Buddy Faber, 

who has been with United Artists Associated 

since mid-1958, has been named account 

executive in the eastern division. 

• • • 

Jack Emanuel, fonnerly of Wurner 

Bros, story department, has been named 

executive story editor of NBC's Pacific division. 

* • • Sidney Brandt has been ap- 

Ewinted vice-president in charge of operations 

of MGM Records. 

MaiTied couples who met and married as 

a result of their participation in programs 

of the New York YMCA were the guests 

of Paramount Saturday night at a party at 

the McBumey branch of the YMCA. It 

was a tie-up in connection with Paramount's 

"Chance Meeting." 

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BOXOFFICE :: February 15. 1960 E-3

James 

— 

— 

^tfWW ê^K^ 

By ANTHONY GRUNER 

THE RANK Organization announced last 

w&ek that the new Betty Box-Ralph 

Thomas drama. "Conspiracy of Hearts," 

starring Lilli Palmer, Sylvia Syms, Yvonne 

Mitchell and Ronald Lewis would be distributed 

in the United States by Paramount 

Film Distributing Corp. with a substantial 

guaranteed return to the producer. 

Paramount is shortly to launch "Con-spiracy 

of Hearts" with a wide-scale advance 

publicity campaign. 

The forthcoming production by Associated 

British of Willis Hall's "The Long and 

the Short and the Tall" has won the London 

Evening Standard award as the "Best 

Play of 1959." Associated British secured 

"The Long and the Short and the Tall" 

only after fierce competition, and the picture 

Is the first of four productions to 

be produced for Associated British by 

Michael Balcon. The cast is headed by 

Laurence Harvey, Richard Todd and Richard 

Harris, who will perform under director 

Leslie Norman, responsible for 

"Dunkirk." "The Long and the Short and 

the Tall" is centered in the Malay jungles 

during the last war. The Evening Standard 

award has, over the past years, won 

international recognition, and the honor 

conferred up>on Willis Hall by a panel of 

Britain's most important show-business 

personalities is expected to reflect keen 

preselling public attention uixsn the Associated 

British production. 

Warwick Films' latest BritLsh Cinema- 

Scope production for Columbia Pictures, 

"Jazzboat" — a contemporary comedydrama 

with music, about young people 

is to have a gala world premiere on Monday. 

March 7, at the Theatre Royal, Manchester. 

The stars of the film, Anthony 

Newley, Anne Aubrey, Bernie Winters, 

James Booth and Joyce Blair, will make 

personal appearances and introduce "Jazzboat" 

from the stage of the Theatre Royal. 

"Jazzboat" is the comic and dramatic 

story of London youth, set against a background 

of London's street markets, docks 

and riverside, and featuring top-line .jazzman, 

Ted Heath and his music, songs composed 

by Joe Henderson and sung by 

Tony Newley and French cabaret star, 

Jean Phillipe. 

Tony Newley stars as Bert, £8-a-week 

electrician with ambitions to become a 

big-time mobster in order to impress his 

girl-friend Joyce Blair i i. He becomes involved 

with a gang of hoodlums led by the 

sinister "Spider" i Booth) and finds 

himself in big trouble. The climax of the 

story is played out on board a 'jazzboat,' a 

pleasm-e-steamer which annually makes 

the down-river trip from Tower Bridge to 

Margate with a boatload of jazz fans, 

skiffle groups and rock 'n' rollers. 

Anne Aubrey costars as Doll. Spider's 

jealously-guarded girl friend who develops 

a dangerous regard for Bert: Bernie 

Winters as Jinx, one of Spider's henchmen: 

Lionel Jeffries as an embittered detective 

bent on bringing Spider and his 

mob to justice; while David Lodge and Al 

Mulock make up the remainder of the nefarious 

gang. "Jazzboat" was directed by 

Ken Hughes for producer Harold Huth and 

executive producers Irving Allen and Albert 

R. BrocoUi. 

» « • 

Pi-oducer Jack Lamont has started shooting 

on his third British film, the Argo 

Films production, "The Unstoppable Man." 

J. S. Pellatt produces and Ten-y Bishop 

directs. Cameron Mitchell. American actor, 

working for the first time in a British 

studio, stars with Marius Goring. The 

cast also includes Han-y H. Corbett, Lois 

Maxwell, Arm Sears, Anthony Quinn, Timothy 

Bateson and Kenneth Cope. 

Mitcliell plays James Kennedy, a businessman 

involved in a big international 

deal. When his son is kidnapped for ransom, 

he finds Scotland Yard at a loss to 

know how to deal with the situation 

there have only been two cases of this 

kind in the history of British crime—and, 

allowing nothing to stand in his way, he 

sets out to find his son, using the same 

methods he adopts to clinch his business 

transactions. "The Unstoppable Man" is 

the screen version of Michael Gilbert's 

story. "Amateur in Violence," and is for 

release by British Lion and Lion International. 

• • • 

Comedian Han-y Secombe has been voted 

Show Business Personality of 1959 by the 

Variety Club of Great Britain, who announced 

the names of eight personalities 

selected to receive its annual awards for 

achievements in then- respective fields of 

entertainment last year. Secombe was cited 

for hLs all-round successes in variety, pantomime, 

films and on TV. 

Other awards were: Audrey Hepburn, 

best film actress, for her performance in 

"The Nun's Story." Laurence Harvey, best 

film actor, for his performances in "Room 

at the Top" and "Expresso Bongo." Elizabeth 

Seal, best stage actress, for her susi

TOA Lauds and Raps 

TV Sale Decisions 

NEW YORK—The decision of King Bros. 

Productions to reissue its backlog of films 

theatrically instead of selling to television 

has been praised by Albert M. Pickus. 

president of Theatre Owners of America. 

At the same time, the sale by Robert L. 

Lippert of 30 1956-58 films to TV has "disappointed" 

the Maryland Theatre Owners 

Ass'n, TOA affiliate, according to John G. 

Broumas, president. 

Pickus has asked Prank, Maurice and 

Herman King for a release schedule for 

forwarding to TOA members with a request 

for their support of the films. They 

will reissue through the Jem Distributing 

Corp. They said they had done well with 

the films and owed exhibitors another opportunity 

to play them. 

Broumas said the Maryland board had 

adopted a resolution calling the Lippert 

sale to TV "detrimental to the best interests 

not only of theatremen but to all 

facets of our industry." He sent a copy to 

Spyros P. Skouras, president of 20th Century-Fox, 

which distributed the films theatrically. 

New Tent No. 35 Members 

On Dais at Levine Affair 

NEW YORK — New members of 

New 

York Variety Club Tent No. 35 were to be 

seated on the dais at the tent's "Showman 

of the Year" luncheon to Joseph Levine 

at the Hotel Astor on February 15. 

Forty- five new members have been enrolled 

in the tent during the last two 

weeks and more applications are being received 

daily. 

More than 300 barkers were expected 

to attend the luncheon which will be 

marked by a number of entertainment 

"gimmicks!" 

Meanwhile, Harry Brandt, chief barker, 

has made a series of appointments to implement 

the expanded activities of the 

tent. Ira Meinhardt, former chief barker, 

will serve as fixer. Morton Sunshine has 

been named public relations director and 

Al Steen will serve as press guy. Jack 

Rosenfield has been appointed chairman 

of welfare. 

British and Canadians 

At 'Bismarck' Event 

NEW YORK—Representatives of the 

British consulate, including Sir Hugh 

Stephenson, consulate general, and Cedric 

Maby, deputy consul general, as well as 

Commodore I. F. M. Newnham, naval attache, 

and Commodore F. M. Milligan, air 

attache, were among the top brass at the 

opening of "Sink the Bismarck," 20th 

Century-Fox release, at the Paramount 

Theatre Thursday HI). 

Dr. Dankwort, ambassador of the German 

observer mission to the tJN, represented 

his government. Officers and members 

of the English Speaking Union and 

the British Royal Naval Officers club were 

also on hand. 

A parade down Broadway, culminating at 

Times Square, consisted of members of the 

British War Veterans of America and its 

Pipe and Drum Corps, as well as its color 

guard. 

Brotherhood Week Plans 

Are Being Activated 

NEW YORK — The first meeting of 

chairmen and committee members planning 

industry participation in the 1960 

Max E. Youngstein, vice-president of 

United Artists and chairman of the 

amusement division of the National 

Conference of Christians and Jews, is 

shown discussing campaign plans with 

Dr. Lewis Webster Jones, left, president 

of the NCCJ, and Dr. Sterling W. 

Brown, executive vice-president of the 

organization, at the annual Brotherhood 

Week luncheon February 4 at the 

Hotel Astor. The event was attended 

by 100 motion picture industry executives 

to develop special committees 

and fund-raising programs for implementing 

the Brotherhood Week campaign, 

which will be observed February 

21-28. 

Brotherhood Week campaign was held 

Wednesday (10) at the Hotel St. Moritz. 

Another will be held shortly. 

The initial meeting was attended by William 

J. Heineman, United Artists vicepresident 

and distribution chairman of the 

drive; Spyros S. Skouras, president of Skouras 

Theatres and exhibitor chairman; Salah 

Hassanein, vice-president of Skouras Theatres 

and United Artists Theatres and chairman 

of the metropolitan New York area 

campaign; Fred Goldberg, UA director of 

advertising, publicity and exploitation; Sid 

Newman, director of advertising and publicity 

for Magna Theatres; Burt Sloane, 

UA publicity manager, and Hyde Smith 

and Ford Baylor of the National Conference 

of Christians and Jews. 

Max E. Youngstein, UA vice-president, 

is chairman of the amusement division of 

the NCCJ and a member of the National 

Brotherhood Week committee, of which 

Cornelia Otis Skinner is chairman. President 

Eisenhower is honorary chairman of 

the campaign. 

The seventh annual Brotherhood media 

awards will be presented to all divisions of 

mass media, including motion pictures, at 

a luncheon February 18 at the Hotel Astor, 

according to Taylor Mills of the Motion 

Picture Ass'n of America, chairman of the 

awards committee. 

Morrison Joins 20th-Fox 

NEW YORK—Greg Morrison has resigned 

from the Independent Film Journal 

to join the staff of the publicity department 

of 20th Century-Fox. Morrison, a native 

of Oregon, was form.erly with the New 

York Herald Tribune. 

Hyman Tour Collects 

Spring Release Data 

NEW YORK—Data showing what can be 

done at the local level to back up quality 

product to be exhibited during April, May 

and June is being collected by Edward L. 

Hyman, vice-president of American Broadcasting-Paramount 

Theatres, during a tour 

of the country. 

Accompanied by Bernard Levy, his assistant, 

Hyman left New York Sunday '7) 

and visited Chicago Monday i8i, Salt Lake 

City Wednesday and Thursday OO-ll) 

and San Francisco Friday and Saturday 

(12-13). He conferred with AB-PT affiliate 

executives and other exhibitors, disclosing 

plans for the April-May-June 

drive and the Kiamesha Lake, N. Y., meeting 

of affiliates which will kick off the 

drive. He distributed copies of a brochure 

which condensed the ideas produced at an 

AB-PT meeting in May 1959 for the last 

September to year-end drive. 

In Chicago, Hyman conferred with Dave 

Wallerstein, head of Balaban & Katz, and 

Ed Seguin, in charge of advertising and 

exploitation, in connection with plans for 

cooperative campaigns with Allied Artists. 

In Salt Lake City, he met with John Krier 

on a similar cooperative effort with MGM. 

Following the San Francisco meetings, 

Hyman will be in Los Angeles for ten days 

starting Monday

9 > by 

BUFFALO 

gob Neffke has succeeded Tony Mercurio 

as manager of the shipping depot of 

the film exchanges. Mercurio has not announced 

his future pla:\s. Neffke, the new 

head of the depot on Elmwood avenue 

near Amherst street, has been assistant 

there since the depot opened a year and 

a half ago. He was shipper for 14 years 

at the Buffalo MGM exchange. Frank 

Neumeister has been named assistant to 

Neffke and he also has been at the depot 

since it opened. Neumeister was shipper at 

the Buffalo U-I exchange for 15 years. 

Neffke is president of Local CE-9, exchange 

employes union. 

Menno Dykstra is opening his Glen Theatre 

in Williamsville on Friday, Saturday 

and Sunday, with his Friday and Saturday 

shows starting at 7 p.m. and his Sunday 

program at 2 p.m. . . . Myron Eichler, Columbia 

exploiteer, had a tie-up with Sattler's 

through which that big department 

store played up swim suit styles the establishment 

said were inspired by Elizabeth 

Taylor, star of "Suddenly, Last Summer." 

A contest was used in connection with the 

tie-up. Contest copy read: "Bring in a 

swim-suit snapshot of youiself and write 

in 25 words or less. 'Why I suddenly will 

feel like a Bathing Beauty in a Flesees 

Swim Suit.' Nothing to buy. Just come into 

the sports department for your entry 

blank." 

Frank Mancuso, former manager of the 

Basil Colvin Theatre and more recently 

booker of the Basil Theatres in the executive 

offices in the Lafayette Building, 

is now a booker at the Buffalo exchange 

of Paramount Pictures. Fran Lynch is a 

new salesman at the Paramount exchange, 

succeeding Howard Schmidt in the Albany 

area. 

Myron Gross, manager of the Buffalo 

Cooperative Theatres office in the Crosby 

Building, has returned from a Florida vacation 

with a beautiful coat of tan. Marvin 

Atlas of the Broadway Drive-In, also 

has been vacationing in Florida . . . "Ben- 

" 

Hur" is to follow "Solomon and Sheba in 

Shea's Teck Theatre, probably opening the 

middle of March. 

Jim Hayes, manager of the Cinema and 

second assistant chief barker of Tent 7, 

made the rounds of local theatres, requesting 

the managers to use a line in their ads 

calling attention to Variety Week, such as. 

"We Salute Variety Clubs— the Heart of 

Show Business." 

The neighborhood theatre business is 

"almost mortally wounded," a representative 

of the Schine circuit told the city 

board of assessors in seeking a reduction 

on the $127,570 assessment on the Riverside 

Theatre. 822 Tonawanda Street. Arch 

H. Levine of Gloversville. real estate manager 

for the circuit, citing the possibility 

the theatre may be closed unless business 

improves, said an assessment reduction to 

$50,000 "might keep us in business." 

Eddie Meade is getting excellent publicity 

cooperation from the University of 

Buffalo for "On the Beach," current at the 

Shea-Loew flagship, due to the nuclear 

angle of the story and the fact that the 

university has a large nuclear experimental 

establishment on its campus. 

COLUMBIA FILM HONORED—Leo 

Jaffe, left, Columbia Pictures first 

vice-president and treasurer, accepts 

the Thomas Alva Edison Foundation 

Award on behalf of Fred Kohlmar's 

"The Last Angry Man," which was 

honored as the 1959 film "best serving 

the national interest." Presenting the 

award at the National Mass Media 

Awards dinner at the Waldorf-Astoria 

in New York is the Honorable Charles 

Edison, chairman of the board of Mc- 

Graw-Edison Co. and honorary president 

of the Thomas Alva Edison Foundation. 

SYRACUSE 

Jêrman XI, who came to Syracuse by air 

express, flew out Sunday January 24, 

with his message about "The Gazebo" but 

so far has not reached his Manhattan loft. 

The bird was taken care of here by Ray 

Smith of the Homing Pigeon club. Sam 

Gilman, manager of Loew's, where "The 

Gazebo" played, is still hoping to hear 

from Herman. 

In connection with the publicity campaign 

on "Jack the Ripper," Stuart James, 

author of the novel, and William Kilpatrick 

of the Bill Doll public relations firm 

were here January 26 for television interviews 

and to meet the press and radio. 

Manager Sol Sorkin of RKO Keith's said 

the picture would open there February 17 

. . . Hal March stars in "Two for the See- 

Saw" which opened Tuesday night i9i at 

RKO Keith's. 

Catskill, N. Y., Theatre 

To Be Updated, Reopened 

CATSKILL. N.Y.—The New Catskill 

Theatre. West Bridge street, will reopen 

soon, it was announced by owners Fred 

and Sam Rosenblatt of Albany. The tenyear 

lease held on the theatre by the 

Greene County Amusement Co. expired 

January 1. 

The owners are considering bids for the 

complete renovation of the theatre and 

this work is expected to begin soon. 

Assignment in Penn Yan 

PENN YAN, N.Y.—James M. Cole, local 

chxus and theatre maestro, has returned 

here as temporary manager of the Elmwood 

Theatre, succeeding C. V. Mitchell, 

who had managed the house the last two 

years. Cole has been manager of the 

Strand, Seneca Falls. Both the Penn Yan 

and Seneca Falls theatres are owned by 

Schine Theatres. 

Tent 7 Varieiy Week 

Ending With Ice Show 

BUFFALO — Tent 7s observance of 

Variety Week has been extended through 

Wednesday night il7i for presentation of 

the Cavalcade on Ice at Memorial Auditorium 

as a benefit for the Children's Rehabilitation 

Center of Children's Hospital 

and the Crippled Children's Guild. The 

evening's program will present a regularly 

scheduled hockey game between the 

Buffalo and Rochester professional teams 

and an international skating review. 

George W. Eby, international chief 

barker, will come here from Pittsburgh for 

the Variety extravaganza, which is expected 

to add a substantial sum to the 

funds needed to carry on Tent 7's support 

of the handicapped youngsters of the city 

and area. 

Since it was formed in 1934. Tent 7 has 

raised about $500,000 for this benevolent 

work, $200,000 of this amount being devoted 

to the Cerebral Palsy Clinic of 

Children's Hospital. The moving spirit in 

the last four diives to aid handicapped 

children has been Marvin Jacobs, who is 

in charge of the Wednesday night benefit, 

assisted ably by Gene Korzelius, a veteran 

of the local newspaper and radio field. 

Columnist Ray Ryan, commenting in the 

Courier-Express, said, "If all the friends 

these two men have made were to turn out 

for the cavalcade, its success would be assured 

then and there. " 

Now numbering more than 100 members. 

Tent 7 was organized by 13 men connected 

with the entertainment field: Sidney B. 

Pfeifer, Elmer F. Lux, Milton Silverberg, 

Stanley Kanzanowski, W. E. J. Martin, the 

late Vincent R. McFaul, Dave Miller, Isaac 

R. Lounsbcrry, Jacob Levine, Robert T. 

Murphy, the late Ted O'Shea and Nicholas 

Basil. About 125 auxiliary members give 

parties for handicapped youngsters in the 

Rehabilitation Center and do volunteer 

work there. 

Tent 7 provided the first iron lung for 

Meyer Memorial Hospital and its work 

with Children's Hospital began with a gift 

of an electroencephalogram. 

Allied Artists Upheld 

In Film Title Dispute 

NEW YORK—The right of Allied Artists 

to the title, 

"Marco Polo," was upheld 

Tuesday 1 the appeals board of the 

Title Registration Bureau of the Motion 

Picture Ass'n of America over the protest 

of Howard Productions. 

Allied Artists registered the title in April 

1959 and a week later Howard Productions 

protested that it conflicted with "The Adventures 

of Marco Polo." a film released in 

1938. AA went to arbitration in May 1959 

and was upheld a month later. Howard 

then appealed. 

Warshaw Leases House 

NEW YORK — Mai Warshaw, until recently 

director of advertising and publicity 

for NTA Films, heads a new corporation. 

Pax Films, which has leased the 

Grant-Lee Theatre, Fort Lee, N. J., for 

the showing of art flims In the New Jersey 

area. 

E-6 BOXOFTICE :: February 15, 1960

. . Willard 

. . . Singer 

. . Joan 

SOUTH JERSEY 

gob Quinn, a radio and stage personality 

in his own right, has volunteered his 

services and the use of the Clementon, 

which he manages, for a Hollywood-type 

opening. It will be for the benefit of the 

Midget Overbrook League, which is conducting 

a drive for funds for baseball uniforms. 

Quinn pitched in to help this civic 

enterprise and is making the bulk of the 

arrangements for the program, to be held 

Wednesday

. . Manos 

. . Mr. 

P I 

T T S B U RGH 

. . . 

Tames Mandis, manager of the Casino, 

Vandergrift, exploited the showing of 

"Rhapsody of Steel" as an unusual event 

. . . Indiana's film star Jimmy Stewart was 

named vice-chairman of a drive to raise 

$10,000,000 to build a national Presbyterian 

Stephen 

church in Washington, D. C. 

J. Schenot of the family which pioneered 

exhibition in Castle Shannon died February 

5. 

Dr. Harry C. Winslow, former Meadville 

exhibitor, is an incorporator of Conneaut 

Lake Raceways, which seeks to establish 

a harness racing track on the shore of 

Conneaut Lake in Crawford County. Winslow's 

fine old Penn Theatre is now a bank. 

Pittsburgh trolley and bus fares have 

been hiked, another blow at all businesses, 

including theatres . . . John L. Lengyel, projectionist 

and original operator of the 

Royal Ballroom in Wilkinsburg, has returned 

there to be the "new manager." 

After opening the Royal in 1951 and operating 

it a few years, Johnny switched to 

other projects. 

. . 

Al Burnett, who with brothers Ted and 

Lee, operates the Pines Drive-In, Meyersdale, 

and the Moonlite Drive-In, Bedford, 

has installed automatic setters at his bowling 

lanes at Bedford. Al's son was married 

recently . Joe Milsop, who used to work 

for Milt Samuels' old Atlas Theatre here, 

is on the staff of WCPA, Clearfield. 

Since educational channel 13, WQED, 

was gifted with eight Rank feature films 

by channel 4, WTAE, they have been 

exhibited every other Friday evening without 

interruptions or commercials. Channel 

13 is negotiating with film distributors and 

commercial stations for additional free 

movies with which to continue the series 

when these eight Rank films run out in 

May. 

20th-Fox tradescreened "Operation Amsterdam" 

Friday 112) and "When Comedy 

Was King" Tuesday 116) ... A wrestling 

show will be featured March 3 at the 

Community Theatre, Swissvale . and 

Mrs. Lou Fordan are on a three-week 

cruise in the South Atlantic. He is the 

manager of the SW Memorial Theatre, 

McKeesport. 

Here at college midterm for two weeks 

was John Brauman, son of Screen Guild's 

Milton Brauman. A recent graduate of 

Massachusetts Institute of Technology. 

John is working for his doctorate in 

chemistry at the University of California 

in Berkeley . Theatre, Indiana, 

had a tieup with Tioutman's, largest store 

in Indiana County, on "Operation Petticoat." 

the store offering a spring fling of 

fancy, bright new petticoats, sheath slim 

or fluffy and bouffant and using display 

ads which urged shoppers to enjoy the 

theatre offering ... Ed Siegal, former city 

theatre manager, is active as local Dapper 

Dan Golden Gloves tourney director. 

Mr. and Mrs. George Tice of the Woodland 

and Twin Hi-Way outdoor theatres, 

returned from a three-week vacation. They 

enjoyed visits and luncheons at the WB 

and 20th-Fox studios, and viewed "The 

Story of Ruth" in production. The Tices 

brought home regards from former Pittsburghers 

in the industry. Bob Clark, MGM, 

and Mr. and Mrs. Harry Roney (she was 

the former Mary Mooney) who are now in 

the fuiniture business at Temple City near 

Los Angeles; at Las Vegas they ran into 

Bill Finkel, retired local exhibitor who 

now resides in Los Angeles; in Chicago 

they visited Bob Dunbar, WB . . . Joe 

Gold, owner of outdoor theatres at Erie 

which are leased to Blatt Bros. Theatres, 

is very ill . . Mr. and Mrs. Ben White of 

. 

Warren are retiring from exhibition 

with the transfer of the White-Way Drive- 

In to Wally Anderson, circuit outdoor theatre 

owner who operates from Mount Jewett. 

Morris M. Finkel, a leading city exhibitor 

for many years, lias offered a long list 

of famous art pictures at his Shadyside 

Theatre, but he declares that his current 

presentation, the top Pi-ench film, "The 

400 Blows," is by far his favorite. The title 

is the Fi'ench equivalent of "growing pains," 

and the story tells of a Parisian boy entering 

his teens and of the 400 blows he must 

receive during his adolescence . . . Terry, 

son of Gus (SW booker) Davis, after his 

furlough here, departed for the west coast 

and a three-year hitch in Japan wi'bh the 

Air Force as a jet mechanic. 

Roy Haines, 71, who died recently on the 

we.st coast, was one of your correspondent's 

oldest friends in the industry. He was just 

getting started on his long career with Warner 

Bros, as local exchange manager for old 

First National Pictures when I first met 

him and he was a go-getter, a very friendly 

fellow who became a leading film distributor 

nationally with V/B. We remember 

when he hired Ben Kalmenson, now ranking 

WB veep, then a local auto salesman. 

Ben was such a good salesman that he 

sold Roy a car he did not need or want. 

Roy nabbed Bermy for the film business. 

Pennsylvania's 1960 legislature, first on 

the new every-year session schedule, recessed 

this week until June 6 . . . City 

"break" exhibitors consulted attorneys regarding 

bringing action agamst U-I because 

of "Operation Petticoat" being held 

for an eighth v. eek at the Pulton but reports 

were that they would not fi'e at 

this time. 

Paul M. Remaley, Erie businessman and 

owner-manager of the Maple Dnve-In, 

Springboro, is preparing for the 1960 outdoor 

Mrs. Alice Smith 

theatre season . . . Sigler of the Associated Theatres office 

became a grandmother February 2 upon 

the birth of a son to her daughter, Mrs. 

McBride. 

Turns Down Theatre Offer 

JOHNSON CITY. N.Y.—Mayor William 

F. Ott said that city officials have turned 

down an opportunity to buy the En-Joy 

Theatre for $125,000 as a city hall. Ott explained 

that the cost of remodeling the 

theatre for such use would be prohibitive. 

Mrs. Lloyd Sweet, owner, offered the theatre 

to the village when the theatre was 

scheduled to close late in January. However, 

Comerford Theatres, which has operated 

the En-Joy on lease from Mrs. Sweet, 

decided to continue operation for a 

"limited time." 

Federal Jurymen Hearing 

ESCO-Teamster Case 

WASHINGTON, D. C. — A jui-y in Federal 

court was to complete the perjm-y case 

which involves the Exhibitors Sei-vice Co. 

of Pittsburgh and Teamster officials In an 

alleged labor-peace payoff. The trial covered 

a week with involved testimony on 

record. George Callahan jr., president of 

ESCO, which operates trucks carrying 

motion picture film, at this trial and before 

a grand jm-y last year, testified that 

he sent via registeied mail to Des Moines 

and Detroit two payments of $1,000 each 

to Edward F. Weinheimer, then an ESCO 

employe, who conferred with Robert "Barney" 

Baker, high Teamster official, and 

Teamster boss Jimmy Hoffa called off a 

jurisdictional tight in Pittsburgh in 1957. 

Baker was indicted by a Federal grand 

jury last September in Pittsburgh on 

charges he accepted $525 from George 

Callahan jr. in violation of the Taft-Hartley 

Act. 

Weinheimer denied to the grand jury 

that he received any payoff money from 

Callalian and the latter at this week's trial 

said that Wemheimer had sworn he would 

"cut his right arm off" before he would 

tell what he did with t)ie $2,000. Callahan, 

a Government witness, testified that he 

tried to buy a little labor peace. 

D. E. Edwards Files Suit 

To Nullify Airer Deal 

PITTSBURGH — David E. 

Edwards of 

Pleasant Hills filed suit in local common 

pleas court to have returned to him $26,- 

000 he says he paid down on the Community 

Drive-In. located about four miles 

outside of Kittanning. Edwards claims that 

he paid $25,000 and a $1,000 agent's fee 

down on a total price of $80,000 in 1957 to 

Ernest Stern and the Community firm, an 

Associated circuit unit. 

Claiming Edwards was "taken for a 

ride, ' as the ozoner did not gross for him 

as well as he stated it did under Stern, 

Edwards' attorney, Norton Berman, also 

filed for an additional $27,000 in compensation 

for operating the outdoor theatre 

since 1957. Attorney Berman said his client 

was unaware of the alleged difference in 

weekly receipts until late in 1959 when an 

accountant audited the theatre books. Edwards, 

in his bill of complaint, said the deal 

was misrepresented to him and that he 

wants his money back, plus the asked for 

fee for taking care of the Community 

Drivc-In Theatre three years. Nullify the 

sales contract under which he bought the 

theatre is the plea of Edwards to the local 

COUl't. 

MGM. 20th-Fox to Make 

Features in New York 

NEW YORK—Two feature 

productions 

will be filming in Manhattan in February, 

MGM's "Butterfield 8," starring Elizabeth 

Taylor. Laurence Harvey, Eddie Fisher and 

Dina Merrill, which started shooting at the 

Gold Medal Studios in the Bronx February 

8 under the direction of Daniel Mann, and 

"Murder, Inc.," which will be produced by 

Burt Balaban for 20th-Fox as the first 

feature to be made at Filmways, the new 

$2,000,000 studio at Second Avenue and 

127th Street, starting February 15. Stuart 

Rosenberg, TV director, will direct. 

E-8 BOXOFFICE February 15, 1960

— 

NEWS AND VIEWS THE PRODUCTION CENTER 

(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.. Ivan Svear, Western Manager) 

Two-Year RKO Suit 

Settled by Universal 

HOLLYWOOD — RKO-General's 

twoyear-old 

suit against Universal Pictures 

over the percentage due Universal for distribution 

of 29 RKO films was settled when 

Universal paid RKO $1,000,000 cash. 

Settlement came on the eve of Superior 

Court trial. 

The charges were that Universal had retained 

a fee of $1,017,836.43 in excess of 

that due in connection with the block of 

pictures. Universal countered with the 

charge that they were entitled to the excess 

fee because RKO failed to deliver 

the Howard Hughes production of "Jet 

Pilot" June 1. 1957, the delivery date in 

the contract. The difference was a figui-e 

of ten per cent, because the pact specified 

that delivery of the film before June 1, 

1957, would entitle Universal to 15 per cent 

of the gross revenue on the films, while 

otherwise it would receive 25 per cent. 

RKO waived the $17,836.43 in excess of 

the $1,000,000 in settlement along with the 

interest. 

Verbal Setto Follows 

Big Anthony Quinn Suit 

HOLLYWOOI>—In reply to the $500,000 

damages breach of contract suit filed by 

Anthony Quinn against Yul Brynner and 

Alciona Productions last week, in which 

Quinn charged that he was to star in "The 

Magnificent Seven" and share in the profits 

of the feature, Brynner's attorney Leon 

Kaplan made the following statement: 

"It is true that Mr. Brynner's company, 

Alciona Productions, negotiated with Mr. 

Quinn to play one of the starring roles in 

'The Magnificent Seven,' but the parties 

could not agree as to terms; therefore, 

negotiations were terminated. Subsequently, 

Mr. Brynner's company decided not to 

produce the pictui'e and sold the entire 

project to Mirisch Co. There was never 

any commitment or discussion to give Mr. 

Quinn any ownership in the literary rights 

to the property or in the picture." 

Meanwhile, Lou Morhaim, the writerproducer, 

lashed out against the Alpha- 

Mirisch combine, which he alleges has been 

attempting to unrightfully divest him of 

his coproducer's credits on "The Magnificent 

Seven." Morhaim's blast came on the 

heels of a declaratory relief action filed in 

Los Angeles court against him and his 

claims against the picture. 

Morhaim claims to be the original American 

owner of the property which he pui-- 

chased from Toho Films in February 1958, 

SAFETY IS THEIR MOTTO—Howard 

Pyle, right, president of the National 

Safety Council, presents awards 

to Dennis Day, left, and Jim Backus 

for exceptional service to safety in 

1959. Looking on is Stephen Bosustow, 

president of UPA Pictures, Inc., 

and creator of the animated and nearsighted 

Mister Magoo, whose voice is 

that of Backus. Bosustow was also 

honored by the Council for contributing 

special campaign drawings of 

Mister Magoo and for designing the 

animated card stunt featuring the 

character on a national telecast. Day 

is chairman of the Hollywood committee 

of the Safety Council. 

and thereafter agreed to an offer from Yul 

Brynner's Alciona company with the provision 

that he would produce or coproduce 

on an active basis. Morhaim alleges that 

when Alciona subsequently sold the property 

to Mirisch and John Stm-ges' Alpha 

Corp., Sturges refused to share production 

credit with him as guaranteed by his contract 

with Alciona and with Mirisch-Alpha. 

Morhaim emphasized that his charges 

have nothing whatsoever to do with money 

and that he "will settle for nothing less 

than they are contractually and morally 

obligated to give me." 

Zugsmith Big AA Owner 

HOLLYWOOD—Producer Albert Zugsmith, 

adding 21,200 shares to his holdings, 

now has 144,100 shares of Allied Artists 

stock. The figure represents more 

than 10 per cent of the company's outstanding 

shares. 

Downbeat Trio to 'Pennies' 

HOLLYWOOD—Downbeat's sixth annual 

poll of motion pictures honored "The 

Five Pennies" with three major awards 

best original song, best original song score, 

both written by Sylvia Fine, and best instrumental 

performance in a motion picture—Louis 

Armstrong. 

'Durante' Dropped Due 

To Lack of Writers 

HOLLYWOOD—Inability to obtain writers 

has caused director Frank Capra to 

abandon "The Jimmy Durante Story" at 

Columbia. There is no possibility of getting 

a script finished under present conditions 

in time to arrange the film with 

the schedules of Bing Crosby, Frank Sinatra 

and Dean Martin who were to essay 

the roles of Durante and his partners, 

Clayton and Jackson. It was to be aimed 

for a September start. 

* * • 

20th-Fox has earmarked $400,000 to 

Associated Productions, Inc., for filming 

of "Secret of the Purple Reef," a South 

Seas yarn based on Dorothy Cottrell's 

Saturday Evening Post serial. Curtis 

Kenyon has screenplayed "Reef," and the 

film is blueprinted to roll in April, joining 

"The Big Show," "Desire in the Dust" 

and "Murder, Inc." on the API slate. 

« * * 

George Jessel will leave March 3 for 

Rome to set final casting on "Dongo Finale," 

the Clara Petacci love story which 

he plans to lens there next fall. 

« * * 

Roger Corman has added "Cop Killer," 

a short story by Maiden Harms, to the 

1960 schedule of Filmgroup, Inc. The tale 

concerns a massive metropolitan police 

department search for a mysterious murderer 

who chooses policemen as victims. 

The production is slated for late spring. 

Meanwhile, Filmgroup, less than a year 

old, hit its first $10,000 day of collections 

February 8, according to President Corman, 

who stated that "as production elsewhere 

in Hollywood shrinks, Filmgroup will increase 

its list numerically and qualitatively." 

The company already has announced 

a program of two releases a month this 

year for a total delivery to exhibitors of 24. 

Fourth Film Festival 

Will Open October 19 

SAN FRANCISCO—The 

San Francisco 

film festival, the only one in the U. S. 

recognized by the International Federation 

of Film Producers Ass'ns. will be held 

at the Metro Theatre October 19 through 

November 1. The event is sponsored by 

the city art commission. 

Irving M. Levin, executive director, expects 

the fourth annual event to reach new 

peaks in the number of films screened and 

in attendance, as has been the case each 

year since the first festival in 1957. Last 

year 24 features from 19 countries competed 

for the Golden Gate awards. 

BOXOFFICE February 15, 1960 W-1

. . Dick 

. . Further 

. . 

» 

,ULL-WITTED 

and shortsighted the 

industryite or observer who fails to 

recognize that there is more than 

meets the eye in the 

sale to television of 

Regal Films' 30 post- 

1948 feature pictures, 

the theatrical distribution 

of which 

has been under the 

banner of 20th Century-Fox. 

Although 

officially and titularly 

exhibitor-p r o- 

d u c e r-distributorpromoter 

Robert L. 

„ ^ , . . . ^ Lippert had no con- 

Robert L. Lippert ^^^^.^^ ^^^^ ^^^^^_ 

Edward J. Baumgarten was its president 

— it was one of those open Hollywood 

secrets that Lippert ran the company, 

stock, lock and budget. Just what 

exactly was his deal with 20th-Fox, as concerns 

revenue from orthodox distribution 

and television rights, has been the topic 

of considerable discussion in industry circles, 

and was often tossed for grabs, most 

especially when Lippert's running feud 

with the Screen Actors Guild periodically 

occupied the film capital's labor limelight. 

But that's all water over the dam and 

requires no repetition. Not to be overlooked, 

however, is the fact that—up to this 

writing, at least—no statement or explanation 

anent the significant sale has been 

forthcoming from either Lippert or the 

brass at 20th-Pox. Virtually all of the 

printed news about the purchase and its 

far-reaching ramifications has come from 

Oliver A. Unger's National Telefilm Associates 

(which bought the photoplays i, 

the always-alert SAG and enterprising 

tradepapermen. 

Out of it all, one facet appears abundantly 

clear: Coming at this time, when 

the production center is being struck by the 

Screen Writers Guild and is faced with 

a paralleling walkout by members of SAG, 

the sale of Regal's backlog can—whether 

through design or coincidence—be considered 

a trial balloon which unavoidably 

must have a substantial bearing on the 

ultimate resolution of the industry's 

current labor problems. Those issues, of 

course, are principally rooted in detennining 

to what extent Hollywood's organized 

labor will participate in the revenues re- 

.sulting from video's acquisition of post-'48 

product. 

That such acquisition will become a reality 

within the next one, two or three 

years seems a certainty. Where a matter 

of $300 million to $400 million is involved. 

it is hardly to be expected that the magi 

of distribution, their creditors and stockholders 

in their respective companies will 

or can forever be denied such an alluring 

financial bait. Whether the strongly indicated 

spreading of the initial major breakthrough 

accomplished by Regal is wise or 

not doesn't matter. It apparently has to 

come and all the pressure, protesting, and 

demands by theatremen and Hollywood's 

guilds and unions cannot forever hold it 

back. 

Staggering to contemplate are the resultant 

possible effects when 3,000 to 4,000 

feature-length films—many of them the 

best and most costly ever produced—are 

made available to the currently-scrapingt 

h e-bottom-of-t h e-entertainment-barrel 

living room idiot box. Those consequences 

will manifest themselves in many ways and 

on numerous fronts. They could well 

change the entire face of show business, 

and their aftermath probably will be felt 

by, above all, motion picture theatres, those 

\vho fabricate films, those who toil in the 

celluloid vineyards, the possibility of pay 

television becoming a profitable and popular 

actuality, the type of product that is 

planned for the future, etc.. ad infinitum. 

It would be patently unfair to blame 

Lippert and those associated with him in 

the distribution field for this first break 

in the restraining dike. It they hadn't 

caused it. somebody else undoubtedly would 

have. 

Nonetheless. Lippert. who rose from a 

humble beginning to become one of the 

most powerful and sagacious men in the 

industry, retains a strangle hold on his 

claim to being, also, one of the stormiest 

petrels in the trade. 

The press, both trade and general, was 

sharply divided in reactions to the widely 

publicized faux pas which actress Eva 

Marie Saint committed at the recent annual 

Screen Producers Guild milestone 

dinner. The talented and popular young 

trouper has been damned for having used 

the four-letter word—by now familiar to 

everyone who reads the public prints, either 

in America or abroad. And she has been 

defended by reporters who believe that she 

was the unwitting victim of overtense 

ner\'es and uncontrollable impulse. 

It was one of those unfortunate situations 

in which the spectators and subsequent 

readers pays their money and takes 

their choice. Regardless of individual reactions, 

the overall public relations of Hollywood 

would have been better off if Eva 

had clammed up. 

One thing to her doubtful credit, however, 

is the fact that she put the film 

capital back into the headlines that during 

recent months have been unenviably 

dominated by TV. fixed quiz shows, payola 

and other sins of competing media. 

An agricultural note from the Paramount 

praiserj' of Herbert Steinberg informs 

that "The hot are lights on the set 

of "The Pleasure of His Company' doubtless 

have some of the same characteristics of 

the sun because the grass in the formal 

garden of the mansion on Stage 18 grew 

so much the greenery department had to 

use the lawn mower." 

Fertilizer might have been responsible. 

Maybe someone sprinkled the lawn with 

a few of such momentous handouts from 

Happy Herbie and his hesitant henchmen. 

LOS ANGELES 

Qordon Hewitt, newly appointed chief film 

buyer for National Theatres & Television, 

has appointed Everett Shai-p, assistant 

film buyer, also to head the booking 

department of the Southern California 

division. Dan Polier has been moved up 

to the film buying division from the booking 

department spot . NT&T 

changes Include Myron Tallman going 

from manager of the Iris Theatre in Hollywood 

to the Fox Wilshire in Beverly Hills; 

Hamel Fields, formerly at the El Rey. 

takes over Tallman's job at the Iris, and 

Dave Hurtz has been named manager of 

the El Rey house. 

Ralph Hathaway, longtime Pox West 

Coast manager has been named managing 

director of the Carthay Circle Theatre. 

Vie Rosen will be manager in charge of 

bulk ticket sales for the showing of "Can- 

Can" at the Carthay. and Dean Hyskell 

and Russ Brown will be in charge of the 

advertising for the Carthay during the 

"Can-Can" run. Brown also has been 

named editor of the ShowTnan, NT&T 

house organ. 

Jim Velde, general sales manager for 

United Artists, went to Gotham following 

huddles here with Dick Carnegie, local 

manager, and Ralph Clark, western district 

manager. Al Fitter, western division 

manager headquartering in New York, also 

attended the local meetings with Velde . 

H. J. Fitzgerald, president of SuperDisplay, 

Milwaukee, appointed AJ Lapidus representative 

for southern California and Aj-izona. 

Lapidus recently moved his popcorn 

operation from a small plant on Washington 

boulevard to a new, modern one on 

Cordova street just west of the MGM exchange. 

All exhibitors are welcome to visit 

the new op>eration anj-time. 

Anne and Jack Goldberg celebrated their 

31st anniversary. Jack is supei-visor of the 

Aladdin Theatres . . . Dick Ettlinger. longtime 

film buyer and booker for Metzger- 

Srere Theatres, has resigned to join J. E. 

Poynter ... Ed Yarbrough. 20th-Fox ex- 

. 

. . 

change expJoiteer. planed to Gotham on 

business Lemucchi jr.. Tejon 

Theatre. East Bakersfield, was booking and 

Fay Reeder. 

buying along the Row . 

advertising director for NT&T, was back 

from a San Fi-ancisco business trip. 

Charness' 50th Trade Year 

LOS ANGELES — Harry Charness of 

American Theatre Advertisers is celebrating 

his 50th year in the motion picture 

business. Charness, who is engaged in his 

own business—Elaborate Theatre Giveaways—started 

as a salesman in 1910 for 

the Chicago Feature Film Co. He has 

worked in various capacities with such 

companies as Fox Film Corp., Goldwyn, 

Paramount. MGM. United Artists and 

Warner Bros. 

'Once More' Opening Set 

HOLLYWOOD — Columbia will open 

"Once More. With Feeling" at the Stanley 

Warner Beverly Hills Theatre on 

March 30. The new picture will follow 

"Suddenly. Last Summer." which will then 

complete a 14-week run. 

\¥-2 BOXOFFICE February 15, 1960

—— 

— 

— 

— 

— 

— 

—— 

— 

— 

'Magician' Scores 250 

In Los Angeles Bow 

LOS ANGELES—Wet weather and a fog 

that closed many drive-ins threw local 

business downward, though regular holdovers 

maintained stout figures and an arty 

newcomer, "The Magician," stole top honors 

for openers with a handsome 250 per 

cent. "Ben-Hur" went up a bit to a resounding 

270 and "Scent of Mystery" held 

onto a happy 190. 

(Average Is 100) 

Beverly Canon The Lovers (Zenith), 13th wk. ..135 

Chinese On the Beoch (UA), 8th wk I 80 

Ben-Hur (MGM), I 1th wk 270 

Egyptian 

Fine Arts The Magician (Janus) 250 

Four Star Behind the Great Woll 

(Cont'l), 4th wk 175 

Fox Beverly A Touch of Larceny 

(Para), 2nd wk 100 

Fox Wilshire Solomon and Sheba (UA), 7th wk. . 70 

Hawaii, Orpheum and seven drive-ins 

Ma Bar1

for 

. . R. 

. . The 

. . Jim 

. . Bob 

Triumphal 'Ben-Hur' 

Opening in Seattle 

SEATTLE—A new standard of motion 

picture entertainment was set here with 

the opening at the Blue Mouse of "Ben- 

Hur" and from the tremendous audience 

response, it appears the film will be 

around for a long time. Packed houses 

received each performance. So thrilling 

and emotion-filled was the film, especially 

the magnificent spectacle of the chariot 

race, that this breathtaking event actually 

drew applause and cheering. 

The official public opening Thursday 

(4) was preceded by a premiere Monday 

(1) f«r representatives of the press, radio, 

and television. The following night i2i, a 

"black tie" opening was held for the governor, 

mayor, city officials and clergy. 

Wednesday i3i a Variety Club opening 

was held for the benefit of the Heart 

Clinic at the Children's Orthopedic Hospital. 

MOM executives here for the opening 

included Herman Ripps, west coast sales 

manager, and Howard Herty, who handles 

publicity and exploitation. 

Advance sales were the heaviest ever 

recorded here for a film and it is expected 

that "Ben-Hur" will be the biggest local 

grosser of all time, with at least a year's 

run. 

Elya Bresler Receives 

Added Duties ai NT&T 

LOS ANGELES— Elya I. Bresler. personnel 

director of National Theatres & Television 

Corp., has been assigned additional 

responsibilities as manager of office services, 

reported David J. Melamed, director 

of administration. Bresler succeeds G. S. 

G. Patterson, who has undertaken new 

duties in the administration and budgets 

department. 

Howard Singer was named assistant to 

Oliver Unger. president of NTA and first 

vice-president of NT&T. 

Before his departure for meetings with 

theatre managers in the Pacific northwest, 

William H. Thedford. division manager 

of NT&T Amusement Corp., announced 

the appointment of Bob Smith, longtime 

district manager and NT executive, as his 

assistant. Making the three-day tour with 

Thedford were Everett Sharp and Don 

Poller of the film buying-booking department. 

Beacon Theatres Reopens 

Fontana, Calif., Arrow 

PONTANA, CALIF—Once more local 

residents have a hometown theatre, with 

the reopening recently of the Arrow by 

Beacon Theatres. This town, which 

formerly had three busy theatres, had been 

without movie screen entertainment since 

August 2 when the Arrow was closed for 

lack of patronage. 

Jack S. Hughes, manager of the Belair 

Drive-In, is managing the Arrow for the 

circuit. Allan J. O'Keefe, president of 

Beacon Theatres, said the reopened Arrow 

will feature later runs of top pictures and 

bookings under that policy are in progress 

imder direction of Harold Wirthwein, 

western sales manager of Allied Artists 

Pictures Corp. 

MISS PERSONALITY SELECTED— 

Actor Stuart Whitman presents Miss 

Roberta Peters, 21, assistant manager 

of Denver's Centre Theatre, with the 

trophy she won upon being named 

"Miss Theatre Personality of National 

Theatres & Television" for 1960. 

DENVER 

. . Lester 

^r. \V. 

change in the Rio Theatre. Meeker, 

due to poor business . D. Ervin, who 

has operated the Park Theatre, Walden, 

fulltime for the past 30 years, will discontinue 

the midweek change and go dark 

on Wednesday and Thursday . 

and Margaretta Adrian will reopen the 

Placer Theatre, Fairplay, in May for the 

summer season . . . The Uintah Theatre, 

F^-uita, again has been forced to close. 

Scott Intends closing the midweek 

Paul Heeney, Romona Theatre. Kremmling, 

narrowly escaped serious injury 

when his car overturned on an icy mountain 

highway . . . Joe Ashby was checking 

on his Chief Theatre. Steamboat Springs, 

and while there attended the ski-.iumping 

tryouts of the Olympic teams . Denver 

WOMPI chapter will hold a rummage 

sale soon. Articles are being collected for 

the drive by Tonl Dykesterhuis at Apex 

Rims. 

"Dumbo' Out Again 

LOS ANGELES—Walt Disney has scheduled 

national release of "Dumbo," featurelength 

cartoon released first by RKO in 

1941 and the rights to which reverted to 

Buena Vista some nine months ago. The 

cartoon will be teamed with "Third Man 

" 

on the Mountain. upcoming multiplerun 

dates. 

Lewis Milestone will produce and direct 

the Warner release. "Ocean's 11." 

New Mexico Convention 

Dated for June 14, 15 

Albuquerque, N. M.—Juno 14 and 15 

have been chosen by the directors of 

the New Mexico Theatre Ass'n annual 

convention. The scene of the two-day 

meeting will be the Hilton Hotel. Elmo 

Courtney, Clovis, secretary of the association, 

said that a board of directors 

meeting at the Hilton the evening 

of June 13 would be the opening 

event in connection with the convention. 

SEATTLE 

The annual Variety Gin Rummy tournament 

is scheduled for Saturday i27> 

in the Spanish Ballroom of the Olympic 

Hotel, Resei-vations may be made by calling 

Bud Saffle at Saffle's Theatre Service 

(MAin 3-51771 or Glen Ha\iland at 20th- 

Fox iMAin 3-7815 1. First prize is a round 

trip ticket for two for a week at the Desert 

Inn in Las Vegas and includes a $150 

entry fee to the International Gin Rummy 

tournament in Las Vegas March 9-13. 

Warren Slee, 20th-Fox publicist, returned 

from Portland, where he was working 

on the exploitation of "Dog of Flander," 

which will open March 23 in ten Oregon 

cities, with an accompanying saturation 

campaign. Participating theatres are: 

Fox, Portland: Fox, Eugene; Liberty, Astoria: 

Kelso, Kelso; Oregon State, Corvallis; 

Indian, Roseburg; Egyptian, Coos Bay: 

Rivali, Pendleton; Grand, Salem, and 

Rogue, Grant's Pass. 

Mark Sheridan, 20th-Pox manager, with 

salesmen Mike Powers and Glen Haviland, 

and office manager-booker Jim Brooks 

left Wednesday (10 for Los Angeles to attend 

a sales meeting . . . The Variety auxil- 

> 

iary held a noon meeting at the Rendezvous 

to formulate plans for their spring luncheon 

at the Ft. Lawton Officers club February 

25. 

A robber shoved a note through the boxoffice 

window of the Music Box Theatre 

and escaped with $300 in currency . . . 

Patricia Brooks, daughter of Mr. and Mrs. 

Jim Brooks, became the bride of Donald 

Greetsham at a home wedding January 29. 

The newI^'^veds will live in Silverdale. 

Wash. . Bonholzer, general manager 

of United Theatres, and his wife have returned 

from a Hawaiian vacation. 

. . . "Spring 

Saffle's Theatre Service has been appointed 

by the R. A. Gardiner estate to 

do the t)ooklng and buying for the Lido. 

Mount Vernon, and Oak Theatre and Blue 

Fox Di-ive-In. Oak Harbor 

Is Just Ai'ound the Corner" is more than 

just a song title in this area, what with 

several drive-ins scheduled for reop>enings 

in the very near futui'e. Set for FViday 

1191, to take advantage of the long Washington's 

Birthday holiday, are the Midway, 

Duwamish. Aurora, all in Seattle, and 

the Star lite, Tacoma . Pamell. Allied 

Artists salesman, is working In eastern 

Washington . . . Filmi-ow visitors included 

Pat Tappan, Sky Line Drive-In, 

Moses Lake; Mel Stoney, McCleary, Mc- 

Cleary, and Joe Rosenfield, Spokane. 

U-I Briefs Exhibitors 

HOLLYWOOD — Important 

exhibitors 

from the southwest met at Universal-International 

for a briefing on U-I's extensive 

ad-promotion plans on its animated feature 

length cartoon, "The Snow Queen." 

Abe Swerdlow, Los Angeles branch manager, 

hosted the group who were addressed 

by Archie Herzoff, studio ad-promotion 

manager; Sid Blumenstock, west coast head 

of the Charles Schlaifer Co., U-I's ad 

agency, and Jack Diamond, studio publicity 

director. The company has scheduled 

the feature for an Easter release. 

W.4 BOXOFFICE February 15, 1960

— 

— 

— — — 

— 

- 

'Beach' 310, 'Bush' 200 

Spark Kansas City 

KANSAS CITY—Two major films opened 

here, both to good response. "On the 

Beach" earned a fine 310 per cent at the 

Plaza and looks settled for several weeks. 

"The Bramble Bush" scored 200 per cent 

at the Paramount and was holding for a 

second week. Most other spots were good, 

including a multiple day-and-date opening 

of "The Warrior and the Slave Girl." 


Brookside ond Granada South Poeific (20t-h-Fox), 

5th wk 185 

Capri Ben-Hur (MGM), 2nd wk 550 

Fairway, Isis and Visfa The Warrior and the 

Slave Girl (Col), Jet Over the Atlantic (SR) . . . . 1 60 

Kimo The Mouse That Roared (Col), 6th wk. 150 

Midland The Gazebo (MGM); House of the 

Seven Hawks (MGM), 2nd wk., nine days.... 120 

Missouri The Story on Page One (20th-Fox); 

House ot Intrigue (AA), 2nd wk 60 

Paramount The Bramble Bush (WB) 200 

Plaza On the Beach (UA) 310 

Roxy Operation Petticoat (U-l), 7th wk 125 

Uptown The Gene Krupo Story (Col) 105 

'Purple' a Strong Recruit 

To Durable Loop Ranks 

CHICAGO— "The Purple Gang." newcomer 

in the Loop, showed to capacity 

crowds throughout the week at the Roosevelt. 

Strong holdovers which have been 

maintaining above-average grosses continued 

to reap unusually large boxoffice 

receipts, despite the fact that some films 

were in the fifth and sixth week. In some 

instances, the grosses rose. 

Carnegie ^The Mouse That Roared (Col), 

7th wk 160 

Chicago Operation Petticoat (U-l), 6th wk 200 

Cinestage Scent of Mystery (Todd), 5th wk...210 

Esquire A Touch of Larceny (Para), 2nd wk. 195 

Garrick The Gene Krupa Story (Col), 3rd wk...l65 

Loop The Last Angry Man (Col), 6th wk 160 

McVickers Windiommer (Cinerama), 6th wk. 200 

Monroe—^ne Step to Eternity (Ellis); Fruits of 

Summer (Ellis), return runs 150 

Oriental Never So Few (MGM), 3rd wk 190 

Roosevelt The Purple Gang (AA) 225 

Stote Lake On the Beach (UA), 7th wk 200 

Surf Porgy and Bess (Col), 6th wk 150 

Todd Ben-Hur (MGM), 6th wk 225 

United Artists Suddenly, Last Summer (Col), 

3rd wk 230 

Woods Solomon and Sheba (UA), 6th wk 205 

World Ploytiouse ^Madame Butterfly (SR), 

revival 155 

Higher Business Levels 

Continue in Indianapolis 

INDIANAPOLIS—Business still was good 

at most first-run theatres here, continuing 

an uptrend that has been under way 

since the year end holidays. But holdovers 

continue to get the best of it. "The Gene 

Krupa Story," this week's only new attraction, 

was doing moderately well. 

Cinema Doctor at Sea (Rep); Isle of Levant 

(F-A-W), 7th wk 75 

Circle ^The Gene Krupo Story (Col) 110 

Esquire The Lovers (Zenith), 6th wk 80 

IrKiiana Goliath and the Barbarians (AlP), 

2nd wk 1 75 

Keiths Operation Petticoat (U-l), 4th wk 150 

Loew's Solomon and Sheba (UA), 3rd wk 150 

Lyric Porgy and Bess (Col). 7th wk 135 

New Leopold Suit Tack 

CHICAGO—The damage suit filed by the 

Nathan Leopold estate against Myer Levin, 

author of a novel based on the Leopold 

Loeb case, and publishers of the book was 

dismissed by U. S. Judge William Campbell, 

who suggested that it be transferred to a 

state court. 

New Anderson Managers 

ANDERSON, IND.—Mr. and Mrs. Paul 

Slgler of Alexandria have taken over management 

of the Town Theatre. 

Another Book for Mr. President 

It's not every day that a film star meets a man she calls "Mr. President," but 

it happened in Independence when Haya Harareet, the feminine star of "Ben- 

Hur," presented the souvenir book of the film to Harry Truman in his office at 

the Truman Library. She was in near-by Kansas City for the openingr at the 

Capri Theatre. On hand for the ceremony were, from left: Bob Goodfriend, Capri 

manager; Andy Sullivan, MGM press representative; Mildred Galanter of the 

MGM Studios who has been traveling with Haya, and Dick Durwood of Durwood 

Theatres, which owns the Capri. 

Graham Joins Paramount 

In Midwest Division Post 

CHICAGO—Don Graham, formerly news 

director and commentator for WCFI, Chicago, 

has been named midwest division 

merchandising representative for Paramount, 

operating out of Chicago, by Joseph 

Friedman, Paramount exploitation 

manager. Graham replaces Everett Olson, 

who has been transferred to the company's 

Dallas office. 

In addition to Chicago, Graham's territory 

will include : Detroit, Milwaukee, Minneapolis 

and Indianapolis. 

Cleon Point Will Manage 

Auburn Airer for Hudson 

AUBURN. IND.—The Garrett Tri-Hi 

Drive-In, west of here on State 8. will be 

opened early in the spring with Cleon 

Point, manager of the Strand and Hi-Vue 

theatres in Kendallvllle, as manager. 

The Gai'rett was purchased at a sheriff's 

sale recently by Hudson Enterprises of 

Richmond, owner of tlie Kendallvllle theatres. 

The Hudson circuit now owns eight 

motion pictm'e theatres. Including seven 

in Indiana and one in Ohio. 

'Prime' Openings Strong 

CHICAGO— "The Prime Time," locally 

produced featm-e, established several records 

in its opening weeks at the Orpheum 

in St. Louis, the Strand in Madison and 

the Strand in Springfield, lU.. according to 

reports here. The cofeature was "Carnival 

Story." 

'Wind' Debut on Friday 

In Old Skouras Unit 

ST. LOUIS—Spyi-os P. Skom-as, president 

of 20th-Fox, who got his start in the 

motion picture industry in St. Louis, is 

expected to head a contingent of young 

stars for the premiere of "The Wind Cannot 

Read" at the Pageant Theatre February 

19. 

The picture is the first of the seven J. 

Arthur Rank productions recently acquired 

by 20th-Fox. Alex Harrison, general sales 

manager, was here dui'ing the week to confer 

about plans for the premiere. The 

Pageant, a imit of the Arthur Enterprises- 

St. Louis Amusement Co. circuit, was one 

of the houses formerly operated by Spyros 

Skoui-as and his brothers, Charles and 

George, when they headed the Skouras 

Bros. Enterprises and the St. Louis Amusement 

Co. 

20th Century-Pox and Readers Digest 

recently announced plans for a cooperative 

test in this area of the pulling strength of 

the publication as an advertising medium. 

The March issue is to contain a page ad 

for "A Dog of Flanders" with a reducedprice 

ticket admission to the Fox Theatre. 

"Flanders" opens there March 11. 

The run of "Dog of Flanders" is to be 

supported by an intensive television, radio 

and newspaper campaign. Details of this 

campaign were discussed last week by 

George Wallace, director of merchandising 

for Readers Digest, and JeiTy Berger, 20th- 

Fox regional advertising-publicity manager. 

BOXOFFICE :: February 15, 1960 C-l

KANSAS CITY 

Hsked about the progress of the drive-in 

theatre project on the Fairyland Park 

property, Reube Finkelstein said a lot of 

earth is being pushed around and things 

are well under way. The present target 

date for opening is the first week in August 

. . . The balmy-for-Pebi-uary weather 

of last Monday had drive-in theatre op>erators 

pawing the ground in eagerness to 

Glen Hall, 

get back into operation . . . 

Cassville theatreman, was in town during 

the recent Sports, Boats and Ti-avel Show 

—putting in only a fleeting appearance on 

Filmrow. This trip was in connection with 

his 

new Campbell's Point boat dock. 

Filmrow exchanges will be closed all 

day Monday 122) in observance of 

George Washington's Birthday. Some 

supply and equipment firms may be 

open; it's best to check by phone. 

Things have been happening fast for 

Bonnie Soarritt of the Buena Vista exchange. 

With Hank Sonday's resignation 

as regional auditor, Bonnie has been 

breaking in on the auditor's job along with 

helping Manager Tommy Thompson set up 

a saturation booking of "Toby Tyler" for 

the latter part of the month in 

this territory. 

And, not to be bested by all this, on 

Sunday (7i she became Mis. Edward Carr. 

Wedding trips, trousseau shopping and the 

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Convention Planners 

ST. LOUIS—Wesley Bloomer, Belleville. 

111., was appointed general chairman of 

the August convention of the Missouri- 

Illinois Theatre Owners at a board meeting 

here. 

President Ray Parker named John Meinardi, 

Lou Jablonow, Pete Gloriod and Tommy 

Wilson to assist Bloomer. The convention 

committee wiU confer with hotels here 

before setting the exact date. 

Parker also appointed the following to 

the executive committee, which he heads: 

Blcomer, Gloriod, Eddie Clark, Bill Williams, 

Lester Kropp, Tommy James, Jimmy 

Damos, Charles Goldman, Tom Williamson, 

Meinardi and Jimmy James. 

Members of MITO have been advised 

to communicate with their congressm.en to 

support a provision in the proposed new 

federal wage and hour law that will continue 

the exemption of theatre and drive-in 

employes from the provisions of that act. 

Increased costs would force many fringe 

theatres to cease operations, it has been 

pointed out. 

Ruth Shurnas of Paramount, Miss Filmrow 

of St. Louis for 1960, was a guest at 

the luncheon meeting at the Coronado 

Hotel, and reported on her recent trip to 

Las Vegas, one of the awards for her 

selection as Miss Pilmrow. 

Others at the luncheon: Eddie Clark, 

Joe Ansell, Phil Nanos, Neil Kelly, Don 

Meyers, Ralph McQueen and Dave Bari-ett. 

Pi-esident Parker plans to attend the 

United Theatre Owners of the Heart of 

America Show-a-Rama III in Kansas City 

March 8, 9 and 10. 

ST . 

LOUIS 

James Ackron Takes Post 

With Kerasotes Theatres 

CHAMPAIGN, ILL.—James Ackron has 

been appointed by Kerasotes Theatres to 

manage the local Twin City Drive-In and 

to handle promotion for the circuit's other 

theatres in Champaign and Urbana. 

Ackron is married and has a son, Steve, 

12. 

BOWLING 

KANSAS CITY—At the start of bowling 

Friday il2) Pilmrow men's and women's 

league teams posted these standings at 

Plaza Bowl: 

MEN'S

. . The 

. . The 

. . Faye 

. . The 

. . Sam 

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. . 

CHICAGO 

gill Shaefer, assistant to Wally Heim UA 

publicist, was in Milwaukee to promote 

the opening of "On the Beach" at the Palace 

. . . Donald Graham, publicist with 

radio stations WCFL, has joined Paramount 

Dore Schary was in Lincoln, 

here . 111., to 

. . 

receive the title of Doctor of 

Fine Ai-ts at Lincoln College . . . 

Jack 

Conrad shifted from DaUas Jones Productions 

to Sarra Studios, while Harry Lange 

quit Sarra to join Fred Niles Film Pi'oductions 

as executive producer. 

The censor board reviewed 65 pictures in 

January, 21 of them foreign. Two films 

were rejected and cuts were ordered in 

seven . wife of Hanis Dudelson, 

BV manager, was improving following an 

attack of pneumonia . B&K Biltmore 

Theatre is starting to feature Polishmade 

films to cater to its neighborhood 

.... Max Bercutt and Milton Sperling, 

producers of "The Bramble Bush," were 

in town in behalf of the opening at the 

Chicago Theatre on the 19th. 

Ben Banowitz. head of the theatre circuit 

and of TV Times Food Co., has moved 

the head office of the latter company to 

6570 Sheridan Rd. from Bremen, Ind., 

where the factory is located and remains 

.... David Wallerstein and wife left on 

a Eûropean trip . Emerson, appearing 

at the Drury Lane Theatre in 

"Biography," is taking time out to do a 

film for LaRabida Sanitarium. Being produced 

by Irving Mack of Filmack, the 

film will be shown in Illinois theatres. 

The Ben Banowitzes announce the engagement 

of their daughter Barbara to Sorrel 

Rosin. A June wedding is planned. 

. 

The Sunset Drive-In at Touhy and Mc- 

Connick boulevard has opened for the 

season Palace, acquired by Ai'- 

thur Wirtz when he took over the adjoining 

Bismarck Hotel, will continue as a motion 

picture theatre. The report is Todd- 

AO equipment will be installed and "Can- 

Can" opened late in April The wife 

. . . 

of Edwin Silverman of the Essaness cii'- 

cuit entered Mayo clinic at Rochester. 

Screens 

Towers 

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"Everything for the Theatre" 

Rose Dunn, manager of the Hyde Park 

Theatre, and Bruce Trinz of the Clark 

appeared on WMAQ Sunday i7i in a discussion 

of art pictui-es . . . Adele Wolk 

of the Edward H. Wolk Co., went to Mexico 

on a vacation . Gorelick of 

Essanjay Films and wife went to Florida 

for a three-week holiday . . . Arthur Sachson 

of Valiant Films conferred here with 

Kermit Russell, local representative, about 

"The Sword and tlie Cross" and other Valiant 

product. 

threw a shock along the Row. He was 

. Fred Hanzelin's 

Julie Marr, fashion consultant on "Once 

More, With Peeling," was squired around 

the publicity spots by John Thompson 

death 

of Columbia 

shortly after 

. . 

lunch in his FUmi-ow of- 

. . 

fice 

only 52. Survivors include his wife Emily 

and two sons Ronald and Fred jr. . . . Jim 

Castle, AA shipper, was in a hospital after 

an operation . Ralph McFarland of the 

United Ai-tists Theatre passed out cigars 

after being awarded "Our Man in Havana." 

Another stage show is being put together 

for the Tivcli during the week of the 26th 

reports are that the Garrick 

will not be torn down to make way for a 

"Jack the Ripper" 

Loop parking lot . . . 

is scheduled for a citywide multiple first 

run March . . . Bill Veeck of the Chicago 

4 

White Sox showed official world 

se- 

. . . 

ries pictui'es at a dinner meeting of the 

Variety Club. 

Bill Green, former MGM and MCA 

publicist here, died in Detroit. He was 57 

Two gunmen robbed the Woods Theatre 

of $300 after handcuffing Joseph Ol- 

Heyn. 

son, assistant manager . 

secretary to Manager Robert Allen at 

Paramount, was married to Gus Petros . 

Sidney Deneau, Paramount division manager, 

conducted a sales session here. 

'Blows' Company Aims 

To Fight Censor Cuts 

CHICAGO—The scheduled opening of 

"The 400 Blows" at the Capri Theatre 

Wednesday ilO» was momentarily sidetracked 

due to censorship troubles. 

The censor board viewed the picture and 

insisted on certain cuts. Daniel Frankel, 

president of Zenith-International which is 

releasing the film, refused to make them, 

and Francois Truffaut, director, back in 

Paris following his visit to Chicago, concurred 

in the decision. 

Sgt. Vincent Nolan, chairman, said the 

board considered the spots they ordered 

cut as "offensive." The censors were reminded 

of the fact that the film has an 

A-3 rating from the Legion of Decency, 

and that in addition the picture has been 

presented several awards, including the 

New York Critics Circle citation as the 

"best foreign film of the year," and that 

it also was named the best-directed film 

of the year at the Cannes Film Festival, 

Tom Dowd, owner of the Capri and 

distributor of "The 400 Blows" in this 

area, said Hubert Will has been retained 

to fight the board's decision. Will recently 

scored a victory in "Anatomy of a Murder" 

case. 

Equal Pre-TV Grosses 

CHICAGO—James Gregory of Alliance 

Amusement Co., reported grosses in the 

Alliance circuit of theatres during 1959 

equaled pretelevision figures for the first 

time in ten years. 

Starring in U-I's "The Grass Is Greener" 

will be Robert Mitchum, Cary Grant and 

Deborah Kerr. 

INDIANAPOLIS 

phillipa Wyatt, owner of the Wyatt advertising 

agency and a member of the 

auxiliary of the Variety Club, was named 

Woman of the Year by the Advertising 

Club of Indianapolis. Miss Wyatt has 

served on the Advertising Club's board of 

directors for the last two years and is 

chairman of the club's publicity committee 

... As part of International Variety 

Week, Tent 10 held a Variety Club Awards 

Appreciation Night Friday tl2i. In the 

first of an annual affair, 11 Encore 

awards were given to persons honored for 

achievements in the local theatrical field. 

Invitations have been issued to everyone 

on the Row by Greater Indianapolis 

Amusement Co. and MGM for the pi-ess 

preview of "Ben-Hur" at the Lyric Theatre 

on Monday evening (22) ... Charles 

Weaver, 17, an employe of the Indiana 

Theatre, was badly beaten in the lobby of 

the theatre by six youths. One of the 

youths struck Weaver with brass knuckles 

and he was taken to Marion County General 

Hospital for treatment of a cut near 

his eye. The six assailants fled befoi-e p)olice 

arrived. 

. . 

James Hendel, UA district manager, was 

at the lo;al exchange . Officers of Variety 

Tent 10 are Chief Barker Ross Williams, 

first assistant Shirl K. Evans, second 

assistant Ray Reisinger, dough guy 

John Hurlbut, property master Ralph 

Black, canvasmen Casey Strange, Irving 

Fendi-ick, Morris Cantor, Tom Dillon, Herman 

Black and Maurice J. DeSwert. 

Carl Niesse, who died January 29, had 

operated his Vogue Theatre in Broad Ripple, 

Indianapolis subui-b, since June 18, 

1938. Pi-ior to building the Vogue, Niesse 

had worked for the Park legitimate theatre, 

was on the staff of Keith's Coltimbia 

Theatre in Cincinnati, managed the Ambassador 

and Alamo theatres here and had 

sei-ved as manager of nearly all the downtown 

Indianapolis houses. Early in his 

show business career he wrote vaudeville 

acts, trouped with a small carnival and 

was in charge of the bloodhounds a small 

company used in presenting "Uncle Tom's 

Cabin" to southern Indiana audiences. 

Niesse, who was 63, broke into the motion 

picture industry as an usher. 

Cooking Event in Theatre 

TERRE HAUTE. IND.—Walter Wolverton, 

manager of the Indiana Theatre, and 

his staff were hosts to the annual four-day 

cooking school sponsored by the Tribune- 

Star and community merchants late in 

January. The sessions were held from 

9:30 to 1 1 : 30 each morning and were condusted 

by home economists of the National 

Livestock and Meat Board. 

Retired Vincennes Exhibitor 

VINCENNES, IND.—Ross J. Scaggs, 68, 

retired theatre operator, died recently at 

Veterans Hospital, Marion, 111. He was a 

veteran of World War I, a member of the 

American Legion and for many years was 

in exhibition here. He is survived by his 

wife Ethel; three sons, Wayne, Wendell and 

Donald, and a daughter, Mrs. Velma Heine 

of Maryland. 

r-4. 

BOXOFFICE February 15. 1960

— 

— 

'Krupa Story' Opens 

Big in Memphis 

MEMPHIS—Three first runs did better 

than average for the week. "The Gene 

Krupa Story," a Columbia film at the 

Warner Theatre, set the pace with 160 

per cent of average. A second week of 

Paramounfs "Samson and Delilah" at the 

State close behind for second spot—with 

150 per cent of average. 


Maico Edge of Eternity (Col) 100 

Poloce Operation Pctticoot (U-l), 5th wk 120 

Stafe Somson ond Delilah (Para), reissue, 

2nd wk 150 

Strand The Story on Page One (20th-Fox), 

2nd wk 50 

Worner The Gene Krupa Sfory (Col) 160 

K. L. Williams Rebuilding 

Scott in Waldron, Ark. 

WALDRON, ARK. — K. Lee Williams, 

Shreveport, owner of the local Scott Theatre, 

which was heavily damaged by a fire 

late in January, is going ahead with rebuilding 

the house. Williams has been in 

the theatre business here for 15 years. 

"Waldron and Scott County have been 

good to us," Williams said, 

when he came 

here to get the rebuilding project under 

way. "We feel we are a part of the community. 

We are going to reopen, btuld back 

as quickly as we can and have a better 

theatre than it was before the fire." 

Williams estimated fire damage to the 

theatre at between $25,000 and $30,000, all 

of it covered by insurance. Damage to the 

building, which is owned by a local estate, 

also was covered by insui'ance. 

Among featm-es of the rebuilt Scott will 

be new seating spaced in rows 42 inches 

apart, refrigeration for summer comfort of 

patrons and more efficient heating for 

winter operation. 

Earl Wright on Vacation 

BRIDGEPORT, CONN.—Earl L. Wright, 

manager of the Candlelite Pix Twin 

Di-ive-In is vacationing in Florida through 

March 1. The relief manager here is William 

Howard of the Danbm-y Drive-In. 

Both units are operated by Lockwood & 

Gordon Enterprises. 

70mm at Miami Lincoln 

MIAMI—Strong 35/70 Special projection 

arc lamps on Victoria X projectors have 

been installed at the Lincoln Theatre for 

presentation of 70mm productions. 

Joy in New Orleans in TOA 

NEW YORK — L. C. Montgomei-y has 

em-olled his Joy Theatre in New Orleans 

in Theatre Owners of America, according 

to Albert M. Pickus, president. His membership 

was obtained by George Roscoe. 

TOA exhibitor relations director. 

Arkansas Showman Byers 

Jordan 

Puts His Funny Drawings on Sale 

BATESVILLE. ARK. — Byers Jordan, 

manager of two theatres here for the Commonwealth 

circuit of Kansas City, is realizing 

an ambition of long standing and it 

might make him a pot of money, reports 

Ernie Deane "the Arkansas Traveler," in 

the Arkansas Gazette. 

He's creating comic greeting cards which 

in just three months have found favor 

with customers in four states. 

Since he was a boy he has had an urge 

to sell funny drawings which his mind 

conceived and his hands produced. It 

wasn't until late October 1959, however, 

that his dream became reality. 

22 DIFFERENT CARDS 

That's when the first of a series of comic 

cards—now 22 different ones in aU 

went on the market at selected locations 

in north Arkansas. Since then they've 

found buyers in Missouri, Tennessee and 

Texas. Indications are they'll be in gift 

shops, restam-ants, motels, di'ug stores and 

other outlets in several additional states 

before long. 

In getting into production of these cards, 

he has given Batesville at least a little 

boost industrially, and possibilities are it'll 

be a bigger one in time. Instead of setting 

out to try to sell his ideas to card 

manufacturers already in business, he decided 

to see if a local printing firm couldn't 

do the work for him. 

Sm-e enough, he found the quality of lithography 

he wanted at Batesville, and so a 

new and growing demand for a local 

printer's sei-vices was created. 

Jordan's cards are of the grotesque caricature 

kind which has had wide acceptance 

in recent years. Birthday and wedding anniversaries, 

new babies, operations, and 

similar themes are favorites of artists in 

this field and of card buyers, too. Take 

Jordan's cheerful greeting designed for 

mailing to women you like, or perhaps dislike. 

STILL HOLDING FIGURE 

"I see you're still holding yom- figui'e," 

the caption on the front of the folded 

card says. Inside are the numerals 46 . . . 

46 ... 46 and the words Happy Birthday. 

After getting into production, Jordan 

needed a display rack for use in shops and 

other outlets which handle his wares. He 

has designed one and eventually expects 

to have many like it made at Batesville, 

another addition to the local payrolls, if 

all goes well. 

Jordon is a Batesville native. He started 

drawing when he was a lad and has been 

at it ever since. The talent was natui-al 

with him, and he has never had a lesson 

in art. 

After he graduated from Batesville High 

School, Jordan went into the Army. After 

World War II, he went to work for a St. 

Louis movie house concern, and in 1953 

he joined the Commonwealth Theatre 

chain. It wasn't until 1957 that Ills company 

sent him back to his hometown. Here 

he manages a downtown motion picture 

theatre the year round, and a drive-in theatre 

during the season. 

In his years in the business he has created 

many advertising displays for theatre 

fronts, lobbies and so forth, in which 

his artistic talents came in handy. He has 

also done stage settings. 

Last spring, he said, he decided to find 

some means of commercializing on his ability 

to create humorous drawings. Several 

months' work—often at night after his 

regular duties were done for the day—^went 

into the idea. He combined talents with 

Prank Loeffel of Memphis, a commercial 

artist, and the cards now on the market 

resulted. Loeffel does the lettering and 

seme of the sales promotion. 

WORKING ON NEW IDEAS 

Although 22 different cards are on the 

market, Jordan has others in the making. 

He took me to his home, where he has set 

up a work shop, to show me many which 

are being prepared for publication. He is 

giving some creative thought to a Christmas 

assortment which he hopes can be 

ready for sale in time to catch next season's 

demand. 

He and his partner experimented with 

a single comic Christmas idea in December 

1959 and found that humor at yuletide 

will sell. They intend to expand on the 

theme this year. 

I inquired about his source of ideas for 

subjects and "messages." Most, he repUed, 

just come into his mind, sometimes several 

almost simultaneously. Others are suggested 

to him by friends. His pretty wife 

gave him at least one he developed and is 

selling: A neatly dressed fellow on the 

front cover under a caption which says 

that behind every successful man is a 

woman, then inside a female in awful 

disarray. The contrast is a shocker. 

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BOXOFFICE :: February 15, 1960 SE-1

. . . Jane 

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NEW ORLEANS 

Wariety Club doings: The largest crowd in 

months tui-ned out for the January 

midnight supper party. Page M, Baker 

was in charge of the fine food, many prizes 

and entertainment. Nearly eveiT member 

brought along a guest or so ... A superfine 

shindig is on schedule for the 27th, 

right in the midst of the Mardi Gras carnival 

season. John Richards is chairman 

for the festivities . . . Some 

60 of the 200 

new membei-s sought in Chief Barker Irving 

Poche's membership drive already have 

been signed up. Among the enroUees are 

Jimmy Davis, hailed as the next governor 

by virtue of his Democratic primary 

victory; George Healy, Jack Tims, Thomas 

Griffith, Sim Meyer, Bob Sublette, Carl 

Corbin, Eddie Price. Jimmy Briant. Brandon 

Chase, John O'Meallie, James Comiskey, 

Dick Brennan and Kennit CaiT. During 

the membership drive, nightly hosts 

are on hand at tlie clubrootns to welcome 

members, and guests, new members and 

visitors. 

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Moil Addicts: Boi i7S. Tampa 1, Flo 

The Variety Club is open Mondays 

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and 11 to 1 a. m. on Saturdays. The 

new hours are in effect during the mem- 

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bership drive Anyone planning to attended 

the Variety International conven- 

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tion in Toronto May 31 through June 4 

is asked to contact D. M. Brandon at 

Transway Members are asked to be 

. . . 

sure to fill out the postcards that have 

been mailed by the club to provide a complete 

roster of all members with right addresses, 

etc. 

WOMPI items: Practically every member 

helped stuff and diess envelopes for the 

Easter Seal mailing. Ruth Segal, chairman 

of the effort, also has charge of distributing 

the banks for collection of funds for 

the Will Rogers Memorial Hospital . . . 

A dance party was held Pi-iday night 

aboard the President, river excui-sion boat 

The February dinner meeting will be 

. 

held Tuesday il6t night at the Variety 

clubrooms with Lee Nickolaus, Carmen 

Smith, Fanny Phillips, Ruth Segal and 

Janet Howard as hostesses. 

Flu, the virus and just plain colds caused 

many absences on the Row. Ill were Leo 

V. Seicshnaydi-e, Pete Pacquet of the Howco 

force; Ralph Reid, Exhibitors Poster 

Exchange and indei>endent film buyer and 

booker; Margaret Gabosh. Manager Jolin 

Winberry's secretary at Columbia, and Roland 

Hoffman, United Theatres. Those who 

brushed it off within a few days were Lee 

Nickolaus, Howco; Andy Bevelo, Exhibitors 

Cooperative Service; six staffers at 

20th-Pox. two at United Artists and many 

others. There wasn't one exchange that 

didn't have one or more on the sick list 

one day or another . . . Roy Gallagher, 

manager of Film Inspection who was able 

to be around following an operation, was 

ordered back to bed because of an attack 

of flu. Freddy Goodrow. too. was ailing 

miserably, but, he wouldn't let it get him 

down, reporting daily at his office. 

. . . 

\V. L. Breitenmoser reports Ernest 

Miranne was apix)inted recording secretary 

of projectionists Local 293, succeeding A. 

T. Wise, who resigned because of his 

health The local voted to refund all 

money members have paid into the sick 

fund since 1951, and the fund be closed 

... A new contract with the RKO Oi'- 

pheum. Loew's State and Paramount Gulf 

Theatres calls for an increase in pay. 

The wife of L. C. Montgomery, president 

of Delta Theatres, was in a hospital after 

an operation . . . Mr. and Mrs. John Richards 

were at Touro for injuries suffered 

in a car collision near their home. She 

suffered a broken collar bone and he had 

several broken ribs . . . Bob Cooper of Columbia 

was in town working on "Suddenly, 

Last Sununer." booked at the Oi-pheum 

Cunningham, booker stenographer, 

and Eddie Kaffenberger, Paramount, 

resigned . . . George Wiltse, owner 

of the St. Bernard Drive-In. came in town 

for a week or two with Bob Ricouard, his 

manager. 

Fiimrow visitors: C. J. Tringas. Pensacola; 

F. G. Pi-at, Prat-Aucoin Theatres. 

Vacherie; Levon Ezell. indoor theatres, and 

Bill Butterfield. Lake Drive-In. Pascagoula; 

Claude Bourgeois, Biloxi and Bay 

St. Louis; Ed Ortte, Legion, Gulfport; 

Doyle Maynard, Don. Natchitoches; Frank 

DeGraauw. F&R Enterprises, Abbeville; T. 

G. Solomon, McComb, Miss.; John Luster, 

Page Amusements, Natchitoches; M. A. 

Connett and booker Marijo James, Connett 

Theatres, Newton, Miss.; Phillip Salles, 

Covington, and Lewis Adolph, who first 

stopped off at Exhibitors Poster to confer 

with buyer and booker Ralph Reid. 

Garden of the Month winners in Magnolia, 

Miss., a monthly civic cultm-al contest, 

was captured by Mr. and Mrs. Ed Delaney, 

who operate the Pike Theatre. Delaney 

also is associated with Gulf States 

Theatres booking department . and 

Mrs. T. G. Solomon and Mr. and Mrs. Don 

Stafford returned from a two-week cniise 

in the Caribbean. 

CHARLOTTE 

The local WOMPI won second place in the 

. . 

Community Club Awards contest for 

the second week of the event . The Dilworth 

Theatre has completed a program of 

modernization and redecoration. Kermit 

High, city manager of Wilby-Kincey Theatres, 

said several thousand dollars were 

spent in giving the theatre a new, up-todate 

look. The lobby was enlarged by removing 

and rearranging walls and partitions. 

Other improvements included a new 

concession stand and new carpeting and 

lighting throughout the theatre. 

1 . 

Joan Crawford was to be here Sunday 

14) for the Heart Fund Drive . . Scott 

Lett, branch manager of Howco Exchange, 

came back from two weeks of Florida sunshine 

and took off on a business trip to 

Dallas and New Orleans . Wister, 

Howco. spent a weekend in the mountains 

Verdah Looper, 

visiting her family . . . 

Howco. visited her family in Greenville, 

S. C, recently. 

Exhibitors visiting on Fiimrow recently 

included; R. L. Baker, Gastonia; Sam 

Bogo. Batesburg, S. C; C. H. Albretch, 

Newberry. S. C; Rudy Howell, Smithfield; 

Willie Sams. Statesville; Gene Skinner. 

Dixie Drive-In Theatres, Atlanta; Walter 

Brown, Winnsboro, S. C; C. M. Bowden, 

New Bern; C. H. Morgan and Steve Mitchell. 

Greenville, S. C; T. L. Little. Camden, 

S. C; A. O. Hill, Ware Shoals, S. C; J. 

K. Whitley. Kannapwlis; M. B. Goodnough. 

Simpsonville, S. C. and J. R. Herlong, Saluda, 

S. C. 

Confined to their home with the flu from 

the MGM office were Walter Thomas, 

Kathleen Stevens. Rose Mcllroy. Shirley 

Ritter and Margaret Brown. 

Paul Wendkos will direct Columbia's 

"Caves of the Night." based on the John 

Chrisopher novel. 

JuanoHria. 

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SE.2 BOXOFFICE ;; February 15, 1960

. 

. . Joe 

. . . Joe 

. . Charley 

. . Howard 

. 

MIAMI 

lyfilton Harris, who used to manage the 

Miami Drive-In owned by E. M. Loew 

and double as public relations director for 

Loew's Latin Quarter, is back in town 

soimding the clarion for "clean bui'lesk," 

according to local report. He's here "in 

advance" of theatre owner Harry Wald of 

St. Louis who is in a group backing a midwest 

burlesque wheel project. Rose LaRose, 

who owns the Town Hall Bui-lesk Theatre 

in Toledo, is president of the group. According 

to Harris, who has been allied 

with the Shuberts. Loew's and RKO in the 

past, the Wald-Rose group is looking for 

a local theatre in which to offer "clean 

burlesk." 

George Hamilton, who recently finished 

"Crime and Punishment, U. S. A.," and another 

MGM picture not yet released, 

"Home from the Hill," is expected home 

by his mother in Palm Beach later this 

month or eai-ly in March. He is slated to 

star in Prank Woods' independent film, 

"Angel Baby." 

The Luther League of South Miami 

Lutheran Church is presenting a movie 

evei-y fom-th Sunday at the church. First 

in the new series was "I Climbed the Highest 

Mountain." The shows are open to the 

public at 50 cents for adults, and 25 cents 

for children . . . Joey Adams, president of 

the American Guild of Variety Ai-tists, will 

be host when the Miami Beach Police and 

Firemen's Benevolent Ass'n gives it 11th 

annual all-star benefit show at the Miami 

Beach Exhibition Hall February 21. 

Harry Botwick, southeastern district 

manager for Florida State Theatres, reports 

the ninth annual cerebral palsy telethon, 

sanctioned by United Fund of Dade 

County, wlU be staged March 5, 6. Botwick, 

United Cerebral Palsy Ass'n president, 

said the 15-hour program starring 

big names in the entertainment field, will 

be produced over channel 7, WCKT, beginning 

at 9:30 p.m. March 5, in Miami 

Beach Auditorium. The goal for the telethon 

is $401,000. 

Al Paladino was in town to tout Columbia's 

"Once More With Feeling" and 

"Who Was That Lady?" The first 

named opens at Wometco's Carib, Miami 

and Miracle theatres Tuesday (16). 


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Jerome Courtland, star of the Tales of 

the Vikings TV series, appeared Saturday 

at the Olympia Theatre, filled with 1,400 

children. Children were admitted on a first 

come, first serve basis and were permitted 

to ride downtown on the buses for five 

cents upon presenting their school ID 

cards. M. T. Graves, host on the WCKT 

Dungeon show Sunday afternoons, a big 

favorite with the youngsters in this area, 

presented the visitor, who gave exhibition 

of archery and ax-thi-owing. The young 

guests were presented autographed pictures. 

Viking maps and histories of the 

Vikings as well as archery sets and Viking 

ship models. The Olympia, of which 

James Barnett is manager, who reported 

he had as much fun as the kids, showed 

a Viking film. The show was sponsored 

by WCKT 7, Royal Castle and Plager 

Bros., sponsors of the Viking series. 

Miami Beach is getting the world premiere 

of "Can-Can"—at Florida State's 

Sheridan Theatre March 9—on shares 

with New York where the film will open 

simultaneously. It also opens the same 

day, but foui- hours later, in Los Angeles. 

Frank Sinatra is due for a March 15 opening 

at the Fountainebleau Hotel, and efforts 

are being made to have him move 

up his arrival date. Charles Einfeld, 20th- 

Fox vice-president, Harry Botwick, supervisor 

for Florida State Theatres, ai-e collaborating 

in the premiere plans. 

Harry Brandt, the theatre tycoon, was 

among the guests on opening night of Joe 

E. Lewis at the Eden Roc Hotel, as was 

Ed Sullivan and Joe DiMaggio. Rhonda 

Fleming shared the Lewis performance. 

JACKSONVILLE 

. . . 

gob Bowers, Allied Artists manager, staged 

an evening sneak preview of "The 

Hypnotic Eye" at the San Marco Theatre 

during the run of "Li'l Abner" 

Members of the Music Teachers Ass'n 

handled an advance sale of tickets and 

sponsored a midweek run of "The Life 

and Loves of Mozart" for Manager Marty 

Shearn of the San Marco ... Ed Hale, 

20th-Fox publicist, is sei-ving as area publicity 

chairman in promoting public interest 

in the coming televising of the annual 

Academy awards presentation. Last 

year local WOMPI members conducted a 

big advance telephone campaign to notify 

TV fans of the Academy Award show. 

The Motion Picture Exhibitors of Florida 

membership now has extensive representation 

in the councils of TOA. LaMar Sarra, 

Florida State Theatres vice-president 

and MPEOF legislative chairman, heads 

the TOA state and local legislation committee 

and serves on the COMPO committee 

seeking to prevent the application 

of minimum wage laws to theatre operations. 

Horace Denning, local Dixie Di-ivein 

Theatres, heads TOA's di-ive-in committee. 

And Van Myers, Wometco Theatres 

executive in Miami, is chaii-man of the 

TOA concessions committee . Lipson 

of Orlando, MPEOF president, has announced 

that the 1960 annual convention 

will be held here October 30, 31 and November 

1 

French Harvey, FST concessions chief; 

his assistant Peyton "Sport" Bailey, and 

FST city manager Robert Heekin conducted 

an interesting concessions sales 

forum for local FST theatre managers 

and their assistants . . . Jack Fitzwater, 

Bay-Lan Theatres executive in TEunpa, retm-ned 

to his jxjst after several days in 

hospital for the treatment of pneumonia 

. . . Steve Barber, who manages two Clearwater 

theatres, the first-run Carib and the 

subrun Ritz, has switched to a midweek 

art film policy at the latter. 

P. J. Sones, Tampa theatre owner and a 

MPEOF vice-president, is buUding a palatial 

bachelor home on Davis Island in 

Tampa Bay . . . Ai-t Castner had a long 

run of two reissues. "Samson and Delilah" 

and "Ulysses," before his first-run opening 

of "On the Beach" at the downtown Imperial 

Walt Meier. Florida Theatre 

. . . manager, has a thi-ee-shows-daily policy 

for his long-run road showing of "The Big 

Fisherman." 

. 

Sheldon Mandell booked "A Touch of 

Larceny" into his Five Points Theatre for 

a week preceding his long-heralded advanced-price 

showing of "Solomon and 

Sheba" on February 17, and he hung out 

his "for adults only" sign for a lengthy 

showing of "The Bramble Bush" at the 

St. Johns Theatre Palmer, 

manager of the Sunrise Theatre, Fort 

Pierce, was hospitalized following a heart 

attack. 

. . . 

Roy Smith, theatre supplier, returned 

from a week's business trip to west coast 

cities and towns W. O. Williamson, 

Warner district manager from Atlanta, was 

at the local office a few days, then flew to 

the New Orleans office . . . Johnny Tomlinson, 

Warner manager. Invited local leaders, 

exhibitors and key personnel of Jacksonville 

University to a morning screening 

of "Tall Stoi-y" at the downtown Florida 

Theatre . Patton, Metro executive 

from New York, came in for conferences 

with Fred Hull, MGM manager. 

. . . 

Dawn Baggett is a new biller in the Columbia 

office, replacing Fay O'NeiU, resigned 

Among the trunkfuls of treasured 

souvenirs which Col. John Crovo collected 

during his more than a half -century 

of active work as a leading southern showman 

is an illustrated souvenir booklet annoimcing 

the opening of this city's Florida 

Theatre on April 8, 1927 ... Ed McLaughlin, 

Columbia salesman, returned from a 

two-week business trip into the Miami area 

Sweeney and Rex Non-is, both 

of Hoover Entei-prises, Miami, were visitors 

on FUmrow. 

Newlyweds Mr. and Mrs. B. B. Garner, 

who have purchased a new home in Lakeland, 

called at film offices and lunched 

with Mamie Newman, Columbia booker . . 

Ziggy Vorzimer. recently operator of a theatre 

at Riviera Beach and formerly a National 

Screen Service salesman, died of a 

heart attack. 

Director John Huston will put "The Misfits" 

before the cameras in April for UA 

release. 

LORRAINE 

CARBONS 

ROY SMITH CO. 

365 PARK ST. JACKSONVILLE 

BOXOFFICE February 15, 1960 S&3

. . The 

MEMPHIS 

Tndustry folks turned out in full force to 

celebrate Variety Anniversary Week. 

Social events at the club's Hotel Gayoso 

headquarters were well attended. Barbai-a 

Johnson was selected as Miss Variety. An 

open house at Variety Heart Institute, a local 

children's hospital operated by Tent 

Whether it's good or bad, word spreads 

rapidly when women are concerned. That's 

true if they LIKE to go to a particular 

Theatre or can't take the punishment of 

poor, lumpy, worn scats. If women and the 

folks they talk to mean anything to your 

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20, was called off because of a flu epidemic. 

Doctors feared that \asitors might bring 

flu to some, of the patients. It will be held 

later. 

Warner Bros, held a tradescreening of 

its film, "Tall Story," at the Warner Theatre 

at 10 a. m. Thursday Uli. Jeff Williams, 

Warner manager, was in charge of 

the showing. 

J. V. Burton, who operates the Strand 

in Tiptonville, Palace in Ridgely, Star at 

Trenton and Lake County Drive-In at 

Wynnburg, all in Tennessee, was here on 

W. F. Ruffin jr., Ruffin 

business . . . 

Amusements Co., which operates a circuit 

of drive-ins and theatres from his Covington 

headquarters, was in Memphis booking 

and buying. Amelia Ellis, Ellis Di-ive- 

In, Millington, and Louise Mask, Luez, 

Bolivar, were other visitors from Tennessee. 

From Arkansas came Orris Collins, 

Capitol, Pai-agould: Tom Ford, Ford, Rector: 

Mrs. Ann Hutchins, Stat€, Corning: 

Paul Shaffer, Strand. Lepanto: Gordon 

Hutchins, 64 Drive-In, Russellville, and 

William Elias, Elias Drive-In. Osceola. 

Leon Rountree, Holly at Holly Springs 

and Valley at Water Valley: L. P. Foley, 

Palace, Tunica: Mr. and Mrs. J. R. Adams! 

Rebel Drive-In, Oxford, and J. M. Mounger. 

Mart, Calhoun City, were in town from 

Mississippi. 

Bob Pigue, Exhibitors Services booker, 

has resigned to enter another field of business 

. . . E. G. Vandiver, Ritz, Kennett, 

Mo., was in town . 

Melba Theatre 

at Mound Bayou, Miss., has been closed 

temporarily 

Glenwood, 

Glenwood Drive-In at 

. . . 

Ai-k., has reopened for weekends. 

Fulltime operation will be resumed 

as the weather gets wanner. 

ATLANTA 

gusiness has been slowed down considerably 

in this area by torrential rains 

and high winds. Many drive-ins were 

closed, including the Southport Di-ive-In, 

Bridgeport, Ala., operated by Mack Nations, 

as the screen tower was blown down 

Thursday i4i by a tornado. Buying and 

booking for this situation is handled by 

Bill Andrews. The 231 Drive-In, Himtsville. 

Ala., was shuttered for a week due 

to wind damage to the screen tower. The 

231 Is a R. C. Cobb circuit situation. Cobb 

also operates the Woody 's and Parkway 

drive-ins hei-e where there was no damage. 

Eugene Picker, Loews Theatres president, 

and John MuiTihy, executive vicepresident, 

spent several days here with Division 

Manager M. C. Burnett and Howard 

Rutherford, Loew's Grand manager. 

They also visited Loew's Vendome manager. 

Buford Cranch. in Nashville . . 

Due to a January 3 fire, the Nite Auto- 

Movies, Gi-eemille. Tenn., has been closed 

for repairs. Owner O. G. Roaden hoped 

to reopen Sunday il4». 

Funeral services were held here for 

Walter Price Foster, projectionist and 

lighting specialist since 1945 for the Fox 

Theatre. Foster was in charge of lighting 

for the Metropolitan Opera Co. performances 

at the Pox and worked with the 

production staffs during the filming here 

of "A Man Called Peter," several years 

ago. He had also done local television work 

and helped set up an Edward R. Mui-row 

network television show from Warm 

Springs. He had served as president, business 

agent and financial corresponding 

secretary-treasurer of Local 225, lATSE. 

After a long illness, Dr. Charles Ballance, 

former physician and retired world traveler 

for a movie firm, died in a private 

hospital here. Dr. Ballance was a brother of 

Harry G. Ballance. executive of 20th Century-Fox 

Film Corp. After World War I, 

he served about 20 years as a representative 

for Paramount Pictures, working in 

the Far East and South Africa most of 

the time. 

Morris "Bucky" Harris and Mack Eichle. 

Columbia publicists, arrived to beat the 

drums on forthcoming product. Harris left 

here to publicize the pictures in Boston 

. . . E. R. Miller, Sevier, Johnson City, 

is back at his desk following a bout of 

Mr. and Mrs. P. J. Henn, Henn 

flu . . . 

Theatres, Murphy, N. C, were vacationing 

at St. Petersburg, where Henn was chief 

starter for Southland Sweepstakes Regatta 

Sunday (6) and Monday (7). 

Filmrow visitors included R. M. Kennedy, 

Kennedy Theatres, Birmingham: R. H. 

Brannon Roswell, Roswell, and Holly. 

Dahlonega: Phil Richardson, buyer and 

booker for McLendon Theatres, Union 

Springs: Gordon Stonecypher, Cornelia 

Drive-In, Cornelia: Jack Jones, Rialto and 

Swan Di-ive-In, Blue Ridge; Russell Stansbury. 

City Theatres, Spring City and Pikeville. 

Tenn.: Jimmie Gaylard, president of 

the Alabama Theatre Owners Ass'n and 

operator of the Starlite Drive-In. Troy; Coffee 

Drive-In, Entei-prise, and Crenshaw 

Di-ive-In, Luverne, Ala.; John Hackney. 

Hub Di-ive-In, Conngton; W. W. Hammonds 

jr., Marshall Drive-In. Albertville. 

Bowline Dj-ive-In, Decatur and Wilson 

Drive-In, Florence, Ala., and Emory Hunter, 

State, Colquitt. 

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oE-4 BOXOFFICE February 15, 1960

PROMOTION AND CENSORSHIP 

ARE MAJOR DRIVE-IN TOPICS 

Dallas Speakers Hail One 

As Greatest Good, Other 

As Top Threat 

DALLAS—Showmanship was extolled 

as the highest goal and censorship was 

condemned as the greatest threat to a 

good exhibitor at the convention Tuesday 

through Thursday last week of the Texas 

Drive-In Theatre Owners Ass'n. 

Immediate cooperation by exhibitor associations 

with producers to establish a 

"sound and sane" set of standards on both 

pictures and advertising campaigns must 

be achieved to avoid censorship, declared 

Grover Hartt jr. of the Dallas law firm of 

Tobolowsky, Hartt, Schlinger & Blalock. 

The exhibitor not only has no power or 

right to edit films, and neither is it practical 

or economical for him to prepare his 

own advertising campaigns, therefore of a 

necessity he must get together with the 

producers before the pictures are made and 

the advertising is arranged, Hartt said. 

And he must do this immediately. 

A THREAT TO BASIC RIGHTS 

"As an exhibitor you recognize," Hartt 

said, "that if the majority of pictures 

produced in Hollywood deal with the theme 

of sex and unusual human relationships in 

such a manner as to offend the public, 

legislation will be passed which will attempt 

to censor motion pictures and thereby 

be a direct transgression on your constitutional 

rights. 

"The motion picture industry is fast 

becoming the whipping boy of those who 

would impose their personal standards and 

opinions on their fellowmen, particularly 

the theatre patrons. 

"You must look to the producers and 

their organization for a sound and sane set 

of standards which will free exhibitors 

throughout the country from criticism in 

their local communities. At the same time 

you must be vigilant to prevent a return to 

the practice of former years when every 

motion pictm-e which you exhibited had to 

be subjected to a censor board before it 

was shown at your theatre." 

BLAME ON SOME FILMMAKERS 

Speaking on the same subject. President 

Ferguson said the Texas drive-in directors 

were alarmed by "the growing tendency" 

to produce pictures which have magnified 

sex, and by trailers for these pictures that 

feature profane language and misleading 

scenes taken out of context. 

"While being opposed to all forms of 

censorship ; nevertheless we exhibitors must 

continue to realize our responsibility to 

exhibit pictui'es which do not offend the 

theatregoing public," he said. "We are opposed 

to and would condemn any exhibitor 

who deliberately uses bad taste in advertising 

and exploiting his pictures. 

"But exhibition is not the souixe. This 

association favors effective self-regulation 

by producers and distributors ... to eliminate 

production of pictures dealing wholly 

Pledge Showmanship—Other Resolutions 

DALLAS—To be a showman in thought, 

word and action is the highest attainment 

of a good exhibitor! 

This keynote thought was repeated by 

the Texas Drive-In Theatre Ass'n in a 

final resolution, just as it was proclaimed 

in opening words. 

"The theme of this convention is 'showmanship 

for I960'," the resolution read. 

"The members of this association pledge 

themselves to be showmen during the coming 

year, to know their audiences, to find 

and direct ways and means of reaching 

their audiences, to be showmen, to make 

their theatres a community force for all 

good, to sell entertainment and not sex 

or concessions only—and, lastly, each one 

to think, act and be a showman, for this 

is the highest honor that can be paid to a 

good exhibitor." 

Other resolutions adopted protested the 

with sex, or which put undue emphasis on 

that theme. 

"We likewise oppose the production of 

trailers aimed to attract the public by dignifying 

abnormal human relations and using 

profane language." 

He asked the association to urge the 

Motion Picture Ass'n of America and national 

exhibitor groups immediately to 

formulate proper standards for production 

and advertising. 

Ferguson declared the principle of toll 

television violates "the American system 

of freedom" and urged his listeners personally 

and collectively to conduct "campaigns 

of enlightenment" with their neighbors 

against toll TV in all forms. 

SHORTSIGHTED ACTION 

The release of pre-1948 pictures to television 

was described as shortsighted on the 

part of the owners, constituting unfair 

competition by them against their present 

exhibitor customers. Ferguson objected to 

the release to television of any further 

pictures produced for theatres. 

"The '60s ahead," Ferguson declared, 

"should, if the drive-in theatre owners accept 

their responsibilities, be years in 

which the outdoor theatre operator can 

hold his head high, realizing that his theatre 

is a force for good in his community. 

"The census bureau tells us that there 

are 11,000 babies born each day. To every 

forward-looking exhibitor this would mean 

11,000 potentially new customers. Yes, our 

population is growing. Yes, the base of 

ticket buyers for our theatres is spreading 

from the family unit to larger family units, 

and wider age spreads. 

"If we exhibit during the '60s the best 

family entertainment possible in clean and 

wholesome atmosphere and keep up with 

technical changes in sight, color and sound, 

we are entitled to face this new decade 

decline in production of motion pictures, 

and pledged the association to join other 

exhibitor groups to seek ways and means 

to encourage more filmmaking, including 

the independent producers. 

Others - expressed opposition to roadshows 

and extended runs; condemned release 

of films made for theatrical release 

to television; opposed all forms of toll 

television; urged the industry constantly to 

improve the technical development of 

sight, sound and color by research; condemned 

the congressional move to extend 

the minimum wage to theatres as a threat 

of ruin, and declared all forms of censorship 

will be resisted by the exhibitor as 

violation of the constitutional rights of 

himself and the citizens. 

Another resolution called for continued 

effort to improve the relations among exhibitors, 

distributors and producers. 

with the realistic hope that we will be successful." 

The eighth annual Texas drive-in session 

opened here Tuesday i9) at the new 

Sheraton-Dallas Hotel with over 300 delegates 

signing in. It was a day for visiting 

the trade exhibit booths occupied by 30 

suppliers. The registration rose to 400 exhibitors 

by Wednesday and tallied over 

.500 Thursday night when the presidential 

banquet was held, new officers were introduced 

and awards made—the second annual 

John H. Hardin award to the Outstanding 

Personality in the Drive-In Industry 

la gold-plated statuette) and the 

TDITOA's award to the Salesman of the 

Year. 

Senator Ralph Yarborough of Texas was 

the banquet speaker, with Hollywood stars 

Barbara Hines. Jeanne Baird and Richard 

Lewellen as guests. After the banquet there 

was dancing to the music of Biff Murphy's 

orchestra. 

Wednesday business session opened with 

an invocation by Bob Davis, TDITOA director, 

who has the Perrin Drive-In at 

Sherman, and a welcome by toastmaster 

and program chairman Harold Brooks, 

president of the Cross Roads Co., also a 

TDITOA director. 

MONEY IDEAS BY BRAUNAGEL 

A moment of silence was observed in 

memory of the late Robert J. O'Donnell of 

the Interstate circuit. 

Exploitation and Promotion," delivered 

by Jack D. Braunagel, of Jay Dee Bee 

Amusement Co., North Little Rock, Ark., 

had its amusing sidelights. Braunagel, a 

colorful man with ideas, pinpointed the 

holiday and anniversary stunts to promote 

boxoffice returns. He ran the gamut on 

promotions, specifying Easter Sunday, 

Mothers Day, Fathers Day, Memorial Day, 

(Continued on SW-3) 

BOXOFFICE :: February 15, 1960 SW-1

. . Don 

DALLAS 

Tûke H. Evans, 67, well known in theatre 

circles for his printing of theatre advertising 

posters, died 

after a brief illness. 

He was a partner 

with his brother Rufford 

O. in the Evans 

Printing & Poster Co.. 

which they established 

in 1931. Duke 

sen'ed the Variety 

Club well many years, 

and was presented a 

Gold Card life membership 

for his industry 

in the club's 

Duke Evans fimd-raising actlvl- 

ties. 

Mary, 12-year-old daughter of C. E. 

Campbell, owner of the Texas at Bowie, 

was proud to make her first entry in the 

Fat Stock show in Port Worth. She had 

an Angus heifer in the 4-H Club competition. 

The only sad part was the necessity 

of her absence from school. She is a 

straight A student with a perfect attendance 

record and she is hoping to be given 

credit for her attendance at the show to 

make up for her absence from the schoolroom. 

The flu is still playing havoc with office 

. 

routine and theatre attendance in Dallas. 

Flu shots were taken a little late at Paramount 

for it takes three weeks for the 

shots to take effect. There H. K. "Buck" 

Buckhanan, Willie Simmons, James Steele, 

Patsy Holt, Hazel Martin and Lucille 

Likewise was 

Knight were all home ill . . . 

Dan Lawson of Associated Popcorn . . . 

Sam Berry of National Theatre Supply 

was home recuperating from pneumonia 

which he contacted while on a trip to Harlingen 

Douglas of Rowley United 

was home recuperating after surgeiT- 

Many visiting showfolk enjoyed the 

Variety Club facilities during the last two 

weeks, including the 20th-Fox representatives 

here a couple of days for a regional 

meeting. The Chicago and Detroit exchanges 

were among those represented. 

Lou Mosconi, night club entertainer en 

route to Hollj^vood, put on a show at the 

clubrooms Satui-day (6) night. The rooms 

were crowded with Texas showmen with 

the opening of the Texas Drive-In Theatre 

Owners Ass'n convention on the 9th. 

MGM hosted 150 invited guests at a luncheon 

that day. The drive-in auxiliary had 

a luncheon on Thursday (11). There was 

a bangup Valentine party on the night of 

the 13th. 

he'd like to 

meet Hn 

fARIS . ^ 

. . . and 

WHy WOMAN 

ôiild find out 

v/mm 

^f^BRIGITTE BAUDOT 

NOTE: You can ftveat the ending and 

anything that happent in between 

"COLOR, CINEMASCOPE... AND BARDOT I" 

ANYTIME IS BARDOT TIME! [ 

Mat 20 1— PeleiMd by Fllmi-Around-Thi-WorW. Inc. 

1 

NOW 

AVAILABLE 

All 

for 

Theatres 

in 

Texas, Oklahoma 

Territory 

Note, 

Oklahoma 

Theatres! 

Prints 

Now 

On Hand at 

Oklahoma City 

Shipping 

Inspection 

and 

Bureau 

809 S. W. 7th St. 

Oklahoma City 

For Soles & Bookings 

Write, phone, wire 

Bob Wilkes 

DON KAY 

ENTERPRISES 

1712 Jackson St. 

Suites 102 and 104 

DALLAS 1, TEX. 

Phone: Riverside 2-2994 

WOMPI Gifts to Rogers 

In Memory of O'Donnell 

DALLAS — More than $1,000 has been 

contributed by the Women of the Motion 

Pictui-e Industry chapters to the WUl Rogers 

Memorial Hospital in memory of the 

late R. J. 

O'DonneU, regarded as the godfather 

and greatest benefactor of WOMPI. 

O'Donnell, executive of Interstate Theatres, 

established the R. J. O'DormeU award 

to be presented to the WOMPI chapter 

annually performing the best pubUc relations 

effort for the industry. 

Mabel Guinan, WOMPI president, in announcing 

the contributions to the Rogers 

hospital, quotes the following testimonial 

to O'Donnell: 

"He sent HoUy^^'ood some of its brightest 

stars ... he gave his adroit counsel to 

the filmmakers ... he aided exhibition 

with their tax pix)blems . . .he helped raise 

millions of dollars for the industi-y's charities 

... he sp)earheaded patriotic drives 

for the war effort . . . and he encouraged 

and ran interference for 

the WOMPIs. 

"It was as natuial for Mr. O'Domiell to 

concern himself with WOMPIs as it was 

for him to screen every picture that played 

his circuit. 

"If we were proud and honored to have 

Mr. O'Donnell as our godfather, he was 

equally as pleased to claim us as his god 

children. At every WOMPI function he attended 

he always stated that he was our 

godfather and no man ever had as many 

beautiful 

daughters. 

"Yes, our godfather is gone, but his memory 

will live in our hearts and minds forever." 

BOWLING 

DALLAS—Fox continued to build up its 

lead over Billions, Castoffs and Rustlers 

in the hot Filmrow Bowling League, now 

holding a four-point margin over the 

second place team. Cui-rent standings: 

Tcom Won Lost Teom Won Lost 

Fox 59'/j 321, UA 44 48 

Billions 55' 'j 361/2 Not Screen 40 52 

Costoffs ...54 38 Chorcos .38 54 

Rustlers S3Vi 38'/j Poromount ..35'/j 56'/j 

Metro 47'/, 44>/j intcrstote ...32V2 591/5 

Notes: Men's high game. Fred Loring, 

226; men's high series. Fred Loring, 564; 

women's high game, Joy Surratt, 197; 

women's high series, Joy Surratt, 497; team 

high game, Metro, 718, and team high 

series. Metro, 1,897. 

Paul Newman Festival 

Week 

FORT WORTH—A Paul Newman Festival 

Week was obsei-ved at the Ridglea 

Theatre here recently. Manager Howard 

Yarbrough showing a different featiux 

starring Newman each day. 

Backed by a heavy promotion push, Columbia's 

"Suddenly, Last Summer' has had 

blockbuster openings in its first 20 playdates. 

MODERN SALES & SERVICE INC. 

For all your theatre need* 

Authorized deoler for 

R.C.A.— Motiogroph—Ashcroft 

2200 Young Street, Dallas, Texas 

SW-2 BOXOmCE February 15, 1960

. 

Texas Drive-ln Convention . . 

I 

Continued from SW-1) 

Fourth of July, Labor Day, Halloween, 

Thanksgiving, Christmas, New Year's Eve, 

etc. 

He didn't give up there; Braunagel included 

a diaper derby, fowl night (not 

foul), football night, treasure hunt, cake 

walk, dog giveaway, balloon shower, jalopy 

giveaway and two dozen other ideas. The 

big gimmick of his talk, during the fowl 

night bit, was the release of two white 

Leghorn hens who roamed through the 

audience and stayed for the afternoon's 

closed business session. 

At the Wednesday luncheon, sponsored 

by American International Pictures, the 

invocation was by Rubin S. Frels of Frels 

Theatres at Victoria. Dan Eddy, director 

of public relations of the Salvation Army, 

Dallas, was again an excellent toastmaster. 

A welcome to Dallas was given by city 

councilman Walter Cousins. 

Augie J. Schmitt of Houston Popcorn & 

Supply Co. presented Spiro Papas, National 

Ass'n of Concessionaires president, 

the traditional ten-gallon Texas hat. 

Schmitt is the NAC vice-president. 

Edwin Tobolowski, general counsel of 

TDITOA, introduced Milton Overman, advertising 

and publicity director for AIP 

here, who made a short talk, plugging "The 

Angry Red Planet" and specifiying "our 

AIP pictures are of exploitation value." 

Tobolowsky explained why AIP President 

James H. Nicholson and Leon P. Blender, 

vice-president in charge of distribution, 

couldn't appear. Blender was grounded in 

Los Angeles Tuesday (9), when no planes 

NOW AVAILABLE 

for 

All Theatres 

in 

left for Dallas due to severe duststorms 

over the western states. 

Herman Beiersdorf, AIP division sales 

manager in Dallas, took over the main 

speaker's slot, stressing that AIP releases 

are "intentionally for audience and boxoffice 

value." He paid tribute to Nicholson's 

executive talents, reminding that he 

is a former exhibitor and knew the groundwork. 

After citing the returns from "Goliath," 

Beiersdorf plugged the big AIP releases 

for 1960—Girl on Death Row, Pall 

of the House of Usher, Year of 2889, Conga, 

Aladdin and the Giant, Take Me to Your 

Leader, Suicide Club and She. 

Companies with exhibit booths at the 

convention: 

DALLAS—National Theatre Supply. Associated 

Popcorn Distributors, Herber Theatre 

Equipment Co., Hardin Theatre Supply, 

Ballantyne, RCA Service, Dallas Fountain 

& Fixture, Texas Confection Cabinet, 

Dr Pepper, Modern Sales & Service, Morton 

Foods, Samuel Bert Mfg. Co.. General 

Paint, B&L Supply and Cohen Candy 

Co. 

SMITHPIELD, VA.—Smithfield 

Ham & 

Products Co. 

KANSAS CITY—Drlve-In Theatre Mfg. 

Co 

ĊHICAGO — Hi-Jinx 

Carmel Corn Co., 

Cretors & Co., Original Crispy Pizza Crust 

Co 

ȦUGUSTA, GA.—Castleberry's Food Co. 

WACO, TEX.—Seven-Up Developers 

Texas. 

TEMPLE, TEX. — American Desk Mfg. 

Co 

ḢOUSTON — Southwestern Theatre 

Equipment Co. 

GRINNELL, IOWA—Miracle Equipment 

Co. 

Also Coca-Cola, Royal Crown, Canada 

Dry Ginger Ale, Fresh Made Oi-ange, 

Pepsi-Cola. 

of 

Farris Shanbour Joins 

Theatre Partnership 

OKLAHOMA CITY — Fairis Shanbour, 

manager of the Criterion Theatre and director 

of advertising 

and promotion for 

Cooper Foundation 

Theatres here, has 

resigned and joined 

Charles A. Shadid as 

partner in the Plaza 

Theatre. He will 

^d "^W manage the house. 

^ 

'^^^ "tl^^^^ 

Plaza is a de 

^^k ^"^^' S'^^-^^t, 

î^Bk 

house 

^^^^(^''A ^^^1 

about a mile from 

^^^^^l^l.^;ic..^^^| 

(^j^g downtown section. 

Shadid, a law- 

Farris Shanbour 

yer, said he and 

Shanbour intended to request the right to 

bid on first-run pictures, and will extend 

operation from 1 p. m. daily, continuous 

performances. 

The Plaza is closer to downtown than 

any other first-run suburban theatre, 

Shadid said, and has plenty of parking 

space. He said he felt the Plaza could develop 

larger grosses than any theatre in 

Oklahoma City. 

Shanbour started with Cooper In 1941 

in the Folly Theatre and has been with 

that company since, except for six years 

from 1948 to 1954, when he was In the 

grocery and night club business. 

Texas, Oklahoma Territory 

IXPIODINC FROM AILIYWAYS AND IVORY TOWERS.... 

uvwo BY THtitt cool OF REBELLION ""J MUTINY...! 

^^""BiilniKs 

TONY TRAVIS 

KAREN KADIER 

* 

mw BRici - jDTCi run '"mttttj lu Kill iciu iiiit M m ui? 

Note, Oklahoma Theatres! 

Prints Now On Hand at 

Oklahoma City 

Shipping and Inspection Bureau 

809 S. W. 7th St. Oklahoma City 

For Soles & Bookings Write, Phone, Wire 

BOB WILKES 

DON KAY ENTERPRISES 

1712 Jackson St. Dallas 1, Tex. 

Suites 102 and 104 

Phone: Riverside 2-2994 

Preview at San Antonio 

Planned for 'The Alamo' 

AUSTIN — John Wayne said here he 

hopes to stage a preview of his film "The 

Alamo" in San Antonio about next September. 

Wayne said no definite plans have 

been made, but indicated the releasing firm 

contemplates premiere showings in New 

York, London, and Tokyo simultansously. 

He said he wanted a preview in San 

Antonio, home of the Alamo. 

Wayne told a reporter the movie could 

be ready for release as early as June, but 

that it would be better business to put it 

out in September. 

Al-Ra Owners Take Over 

Concessions at Airers 

CORPUS CHRISTI—Charles Albert and 

Bill Rau, owners of the Twin Palms and 

Surf drive-ins, have taken charge of operations 

of snack bars at their theatres, the 

concessions having been under lease until 

February 1. Albert and Rau puixhased the 

drive-ins, now known as the Al-Ra Drivein 

Theatres, last July. 

"Adult only" sex films are banned at 

both theatres by Albert and Rau, who 

stress family-type entertainment and environment. 

"off-nights". 

Write trdoy for complete 

details. 

Be sure to give seatbig 

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OKLAHOMA CITY 

T^na Ryan, who has sold his Buffalo Theatre 

in Pawnee, was on Filmrow with 

Milan Steele, who bought the theati-e . . . 

A number of local exchange folk were in 

Dallas attending the distributor meetings 

held prior to the convention of the Texas 

Drive-In Theatre Owners Ass'n convention. 

Among those making the trip south 

were Buck Weaver. Paul Rice and Tom 

McKean of Paramount; Marion Osborne, 

Grady James, Jack Wheilan, Nelson Macarty 

and Fern Marker of 20th-Fox. and 

Bob Malone and Eddie Greggs of UA. 

A few exhibitors made it into Oklahoma 

Motion 

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City during the bad weather, including 

Wright Hale, Lyric, SpeaiTnan, Tex.; Alex 

Blue and Hank Robb, Admiral Drive-In, 

Tulsa; BUI Donaldson. Brook, Tulsa; Earl 

Snyder, Apache and Bellatr, Tulsa; Mr. 

and Mrs, George Walje. Minco; L. A. 

White, Tech, Weatherford, and H. D. Cox. 

Caddo, Binger. Cox has sold his half interest 

in the Liberty at Carnegie to his 

partner Clint Applewhite . Woody Sylvester. 

Stillwater; 

. . 

Don Hall of Ponca City, 

and John Niseley. Norman, all Video managers, 

were in. 

In town from Dallas, were Jim Pi-itchard 

of Allied Artists, Sol Sachs, Lopert, and 

Sebe Miller. Buena Vista ... A heavy 

snowstoim all but paralyzed the Texas- 

Oklahoma Panhandle. Hardest hit were 

Dalhart and Boise City, where all roads 

were closed several days until highway 

crews cleared out the drifts. During that 

time, hotels, motels and even the county 

jails were fiUed with stranded travelers. 

Dr Pepper Monthly Award 

Goes to Wichita Bottler 

DALLAS—J. N. Powell, president of the 

Dr Pepper Bottling Co. of Wichita, has 

been awarded the Dr Pepper President's 

Award for December by Wesby R. Parker, 

president of the Dr Pepper Co.. who has his 

headquarters here. Accompanying the 

framed certificate was a cash award of 

$750. 

Powell and his associates were cited by 

Parker for Increasing sales nearly 60 per 

cent in December, giving the Wichita 

plant the top per capita rating In Kansas. 

Among other achievements Parker cited 

were the Wichita firm's outstanding Dr 

Pepper promotion; the renewal of an exclusive 

vendor contract with a large organization; 

the tie-in with a newspaper consumer 

survey; the outstanding introduction 

and preparation for a salesmen's 

1960 incentive contest, sponsored by the 

parent company, in which "exceptionally 

fine local cooperation has been extended." 

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Tulsa Rilz, Orpheum 

Are to Be Reopened 

TULSA—Earl Snyder, drive-in theatre 

owner, leased the downtowTi Orpheum theatre 

and planned to reopen it at midmonth 

as a fu-st-run house, the Tulsa 

Ti-ibune reported. 

Signing of a long-term agi-eement between 

Snyder, operator of the Apache and 

Bellaire drive-ins. and Ralph Talbot and 

associates, owners of the Oi-pheum property, 

was disclosed following a federal 

court hearing on the financial plight of 

the Orpheum and two other closed downtown 

showhouses, the Ritz and the Majestic. 

At the same time. R. V. McGinnis, owner 

of the Rialto Theatre disclosed he had 

signed an agiêement with representatives 

of the Ritz to buy the theatre equipment 

and take over the lease of that. Tulsa's 

biggest, movie house. 

McGinnis said a final contract could not 

be signed until the theatre is released 

from federal court jurisdiction. 

It also was Informed that a new lease 

would be signed for operation of the Majestic 

Theatre as soon as It Is released by 

the court. 

U. S. District Judge Royce H. Savage 

postponed for two weeks adjudicating the 

theatres as bankrupt. He acted upon attorneys' 

pleas that the action might hamp>er 

reported negotiations with prospective 

lessees. The theatres are in reorganization 

proceedings. 

Leasing of the Orpheum was disclosed 

when the juiist ordered the former lease 

canceled and authorized payment of rental 

on the movie equipment. 

Tlie thi-ee downtown movie houses were 

plunged into reorganization proceedings 

last June. William E. Rutledge, court-appointed 

trustee, reported to Judge Savage 

Friday reorganization is financially impossible. 

The Orpheum and Ritz have been dark 

since the first of the year. The Majestic 

was closed several months earlier. 

Snyder said he is convinced the Orpheum 

can be operated profitably. 

"There are at least two classes of moviegoers." 

he said. "I am planning the Orpheum 

as a place for people who like 

to go out to dinner and to a show, and 

for persons who work downtown and Uke 

to see a movie afterward. 

"We cater to families with children at 

the drive-ins. "Why, we have almost as 

much space in a playground as we do for 

car space at the Apache. 

"I think the Oi-pheum wall be attractive 

to persons who prefer indoor theatres. We 

have plans to remodel and redecorate it 

and make it a first-class theatre." 

A native of Tulsa. Snyder entered the 

theatre business as an usher at the Circle 

Theatre while in school. He later managed 

neighborhood houses and built and 

opened the Apache in 1948. 

"Movie attendance here totaled 3 million 

in 1958." he said. "We don't have figgures 

for 1959 but it was better than in 

1958. There's no reason to think downtown 

theatres can't be run successfully." 

McGinnis. a 30-year veteran in the theatre 

business, came to Tulsa in 1940 as an 

executive in the Griffith Amusement Co. 

chain after selling his five theatres in 

Ai'kansas. 

BOXOFFICE February 15, 1960

— 

— —— 

. . Barbara 

Omaha Houses Full; 

'Beach' in 400 Bow 

OMAHA—Full houses and fat grosses 

threw a golden hue over the Omaha film 

domain. Heading the list was "On the 

Beach" at the Admiral, where owner Ralph 

Blank reported capacity crowds pushed 

the boxoffice score to 400 per cent. "Solomon 

and Sheba" went well over double 

the average at the Omaha. The State had 

a plus-average week with "The Big Fisherman" 

and "The Last Angry Man" at the 

Dundee did better the second week than 

it did the first and was held for a third 

week. 


Admiral On the Beach (UA) 400 

Dundee The Lost Angry Man (Col), 2nd wk 150 

Omoho Solomon ond Sheba (UA) 240 

Orpheum Cash McCall (WB), 2nd wk 100 

State—The Big Fisherman (BV) 1 20 

Long Runs Continue Firm 

In Most Mill City Spots 

MINNEAPOLIS— "Porgy and Bess" in its 

sixth week at the Academy Theatre continued 

to do top business with a rating of 

250 per cent. Also good were "Solomon 

and Sheba" in its sixth week at the St. 

Louis Park Theatre and "The Gazebo" in 

its second week at the World, both of which 

rated 175 per cent. 

Academy Porgy and Bess (Cot), 6th wk 250 

Century South Seas Adventure (Cinerama), 

31st wk 95 

Gopher Never So Few (UA), 6th wk 125 

Lyric—The Tingler (Col), 2nd wk 120 

Orpheum Cash McCall (WB) 150 

Pan—Journey to the Center of the Eorth 

(20th-Fox), 5th wk 100 

St. Louis Park Solomon and Sheba (UA), 6th wk. 175 

State Operotion Petticoot (U-l), 5th wk 90 

Suburban World Ivan the Terrible, Parts I 

and II (Janus), 2nd wk 100 

Uptown The Mouse That Roared (Col), 6th wk. 130 

World The Gozebo (MGM), 2nd wk 175 

New Offerings Click 

In Good Milwaukee 

MILWAUKEE — With three downtown 

houses battling it out for first place, and 

another two neck and neck for runner up, 

the boxoffices turned in some mighty impressive 

grosses throughout the week. Business 

was good and everybody's happy. 

Polace Pretty Boy Floyd (Cont'l); P-T Raider 

(SR) 200 

Riverside The Gazebo (MGM); Rhapsody of 

Steel (Featurette) 200 

Strand Solomon ond Sheba (UA), 6th wk 200 

Towne The Big Fisherman ( BV) 1 75 

Warner The Gene Krupo Story (Col); Atomic 

Submarine ( AA) 1 80 

Wisconsin The Story on Page One (20th-Fox); 

A Cry From the Streets (Tudor), 2nd wk 100 

Perry Smoot, Salesman 

In Minnesota, Is Dead 

MINNEAPOLIS — Perry M. Smoot, 54, 

southern Minnesota for War- 

salesman in 

ner Bros., died recently of a heart attack. 

Sm.oot joined Warners in 1952 as a booker 

and was promoted to salesman in 1954. 

He came here from Omaha where he was a 

salesman with 20th-Fox. Previous to that 

he had been with 20th-Fox in Salt Lake 

City where he was successively booker, office 

manager and salesman. He was a 

member of the Variety Club of the Northwest. 

Survivors include his wife Helen and 

daughter Pamella. 

Frank Thomas, Kansas City manager for 

Allied Artists, will supervise sales in both 

the Kansas City and St. Louis exchange 

areas. 

Loses Sponsors But Goes 

On With Children's Films 

MADISON. WIS.—The Eastwood Theatre 

is continuing the showing of special 

children's movies on Saturday afternoons 

although the Madison Council of the Parent-Teachers 

Ass'ns has quit sponsoring 

the films. Mrs. Fred Goff, president of 

the council, said PTA support was withdrawn 

because the children "simply 

wouldn't behave." 

Mrs. Goff credited John Schamberg, 

manager of the Orpheum, Strand and 

Eastwood theatres, with having done everything 

he could to cooperate with the 

council during the sponsorship period. She 

said that the PTA committees of the local 

schools frequently had not helped enough 

with the program to make it a success. 

Dm-ing the PTA sponsorship, children's 

movies were shown at the Strand on Satm-day 

mornings and at the Eastwood Saturday 

afternoons. Now that he is continuing 

the series on his own, Scharnberg has 

dropped the Strand participation. 

"We have made various commitments 

for this series," Scharnberg explained, "but 

more importantly we feel that the unique 

service we can offer to children in Madison 

is not available from any other source. 

"We have every hope and desire that at 

a future date the Madison PTA Council 

will formally join us again in providing 

quality, supervised entertainment for Madison's 

children. They have been cooperative, 

helpful and constructive at all times 

in the past." 

Tickets for the Eastwood series were 

being offered to children at the boxoffice 

and to parents by mail for $1.50. 

Wisconsin Chain Enrolls 

15 Theatres in TOA 

NEW YORK—Standard Theatres of Wisconsin 

has enrolled 15 of its theatres in 

Theatre Owners of America, it was announced 

by Albert M. Pickus, TOA president. 

The membership was obtained by 

George Roscoe, TOA exhibitor relations 

director, from Eugene F. Ling, circuit general 

manager. 

The theatres are the Riverside and 41- 

Twin in Milwaukee, Park and Pix in 

Waukesha, Majestic and Ellis in Beloit, 

Geneva in Lake Geneva, Kenosha, Mid- 

City and Keno in Kenosha, Bay and West 

in Green Bay, Stardust in Sheboygan, Mid- 

City in Janesville and Westgate in Racine. 

Free Friday Night Movies 

WEST UNION, IOWA—Don Stoessel and 

C. W. Grimes, proprietors of the Avalon 

Theatre, are cooperating with the Chamber 

of Commerce in a promotion to make 

Friday the big shopping night of the week 

here. Each Friday evening the Avalon 

shows a screen program that is free to 

any adult who presents a sales receipt from 

any West Union merchant. No minimum 

limit is set on the amount of the sale. 

Air Force Finds an Ally 

FARMINGTON, CONN.—Hector Pi-ascadore, 

manager of E. M. Loew's FaiTnington 

Drive-In, shuttered for the winter, does 

not believe in letting the theatre's highway 

marquee go unused tlirough the cold 

months. He has set up this patriotic message: 

"Join the U. S. Air Force!" 

MINNEAPOLIS 

\A7elvvorth Theatres will have its annual 

managers meeting February 23, 24 at 

its Minneapolis headquarters, according to 

Harry Green, general manager of the circuit. 

A total of 16 managers will attend 

from throughout the upper midwest. On 

the agenda will be a discussion of product 

for the next quarter and plans for the 

drive-in sea.son. While in town the managers 

probably will see "Ben-Hur," which 

is opening at the Academy. A series of 

special screenings of the picture will be 

held beginning February 23. The picture 

opens to the public Pebruaiy 26. 

Marty Braverman, foiTnerly of Allied 

Artists, joined Buena Vista as head booker 

Monday il5i, replacing John MacPher- 

.son, who moved to Denver . . . Condolences 

to Bernie McCarthy, district manager 

of American-International, whose 

brother died in Los Angeles . . . Pied Finnegan, 

booker at Columbia, was down with 

the flu. 

Out-of-town exhibitors on the Row were 

Mel Ehlers, Delano; Wilbur Koehren, Ai-- 

lington; Art Bean, Gan-ison, N. D.; Herb 

Stolzman. River Falls, Wis.: Kenny Pepper, 

St. Croix Falls. Wis.: Boice Hodges, 

Elmore: Paul Perrizo. Blue Earth and Winnebago, 

and Harvey Thorp, Crosby . . . 

Harold Field, head of the Pioneer Theatres 

circuit, vacationed in Florida . 

Berger, president of Berger 

. . Ben 

Amusement 

Co., was named to the Minnesota executive 

corrmiittee of the Crusade for Freedom, 

which supports Radio Free Europe. 

. . . 

. . Le- 

J. T. McBride, Paramount manager, attended 

a company sales meeting in Chicago 

Ivan Johnson plans to reopen 

his Park Theatre at Pelican Rapids this 

month . . . C. R. Erickson has reopened 

the Lake Theatre at Hendricks . . . Straight 

and Matre have sold the Grand Theatre 

at Highmore, S. D., and the house wUl be 

converted to commercial property . 

Roy Miller, Universal manager, attended a 

regional meeting in Chicago. 

United Artists' "On the Beach" will open 

at the RKO Orpheum, Minneapolis, and 

RKO Orpheum, St. Paul, Februai-y 24 . . . 

"Embezzled Heaven," a Louis de Rochemont 

Associates release handled locally by 

Hazelton & Associates, played first iim 

here at six neighborhood and subm-ban 

theatres . . . After finishing making a new 

film. "Let No Man Write My Epitaph," 

Ella Fitzgerald appeared at Freddie's, local 

night spot. 

Haya Harareet, Israeli actress who stars 

in "Ben-Hur," was in the Twin Cities for 

personal appearances February 3-6. Among 

those she visited was Gov. Orville Freeman, 

who will proclaim a "Ben-Hur" week 

for Minnesota. The pictui-e has its upper 

midwest opening February 26 at the Academy 

Theatre . Hines, the girl 

who is seen from behind only in "Who 

Was That Lady?" stopped in Minneapolis 

on her national torn-. 

Peter Ustinov will produce, direct, write 

and star in the screen version of his Broadway 

play, "Romanoff and Juliet," released 

by U-I. 

BOXOFFICE :: February 15, 1960 NC-1

• 

. . The 

. . Al 

D E S 

MOINES 

rmest R. Gibbs, 54, operator of the Strand 

. . 

in Marengo, died of a heart attack at 

his home recently. Sui-vivors include his 

wife and his mother . M. Long reopened 

his Lans in Lansing after redecorating both 

the outer and inner lobbies . . . Glenda 

Carlson and Dale Belcher, both employes 

at the WB exchange, have announced their 

engagement and plans for a September 

wedding. 

The Vinton youth planning board is trying 

to determine whether the people of 

that community are interested in seeing 

the Palace Theatre, which has been closed 

for some weeks, reopen its doors. An ad- 

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vertisement was published in the Vinton 

newspaper inviting people to send in theii' 

views ... A mammoth screen is being 

readied for placing in position soon at the 

drive-in theatre near Shenandoah. The 

60x80 screen will replace the one destroyed 

in the July 31 windstorm. 

The RKO-Orpheum was host to members 

of PTA January 29 for a showing of "On 

the Beach" . Myrick, Lake Park 

theatre owner, received special recognition 

at an Allied regional luncheon at the 

Sheraton-Martin Hotel in Sioux City recently. 

Myi-ick was elected president of 

Allied States Ass'n at the meeting in Florida 

in December and his friends offered 

congi-atulations for the well-desei-ved honor. 

Charles F. Duling, manager of the Uptown 

and Ingersoll theatres for Ti'i-States 

in Des Moines, plans a May wedding. His 

bride-to-be is Sharon Cogswell . . . Max 

Bercutt, Warner publicity man for "The 

Bramble Bush," was here and said that 

television has forced the motion picture 

industry to new heights of quality. Bercutt 

said Warners is buying only the things 

people have read or seen—best-selling novels 

or hit plays from the New York stage. 

"The public has grown up. They want cultuie. 

Television has forced the movie industry 

to meet this demand," he said. 

Gene Blair will be the manager of the 

Hillcre.st Drive-In Theatre Co., recently 

purchased from Mr. and Mi's. Glen Heckroth, 

The theatre is located on Highway 

57 south of the college in Cedar Falls. 

Blair, who will also continue to manage 

the Regent Theatre, said the drive-in 

would be opened early in the spring . . . 

The Roxy Theatre in Kanawha has reopened 

and will have movies twice a week 

. . . Central States Theatre Coi-p. announced 

that the Lake in Clear Lake will 

.show major films two to six months earlier 

than in the past. The change means 

that top first-run movies will be shown at 

the Lake and at the Palace Theatre in 

Mason City earlier than in many metropolitan 

areas. Richard Cobler manages the 

Lake and Maynard Nelson is manager of 

the Palace Theatre. 

Both the Oskaloosa Drive-In and the 

Rivola Theatre in downtown Oskaloosa 

have been modernized during the past year. 

Both theatres are under the ownership of 

the Staak & Pierce Theatre Coi-p. with Oky 

Goodman as the manager. New seats have 

been installed in the Rivola and the auditorium 

and foyer have been redecorated. 

At the drive-in, the screen was enlarged, 

new projection equipment installed, the 

buildings and fences repainted and a new 

service drive added. 

Because of many requests, the Ogden 

Theatre in Ogden has resumed Sunday 

matinees. Rising costs have made it necessary 

for Manager Bill McGraw to raise 

the children's admission price from ten to 

20 cents for both matinee and evening 

sliowings. The new adult evening price is 

50 cents and the matinee charge is 40 

cents . old Goto Theatre in Waukon 

is being remodeled to house business offices 

. . . Stuart James, a successful writer 

who has turned out 325 stories, articles 

and books in the past five years, was In 

Des Moines on a cross-country promotion 

torn- of the film "Jack the Ripper," w'hich 

opens Wednesday (17) at the Orpheum 

Theatre. The film thriller is based on his 

book which in turn is based on the infamous 

19th centm-y mui-ders in Whitechapel, 

London. James lives in New Hope, 

Penn., and is married to an Iowa girl, the 

former Louise Ryan, daughter of Mr. and 

Mrs. John Ryan of Council Bluffs. 

Warner Grossman, 70. owner and 

operator of the Circle Theatre and the 

former Palace Theatre in Nevada, died 

January 31 in the Story County Hospital, 

where he had been a patient for a month. 

He has been in failing health for the past 

four years. Sui-viving are his wife Myrtle 

and daughter Gloria. 

Frank Ricketson Named 

Denver Planning Chief 

DENVER^-Frank H. Ricketson jr., former 

president of Fox Intermountaln Theatres, 

has been appwinted chairman of the 

Downtown Denver Master Plan committee 

by Mayor Dick Batterton. 

The group was organized last year In 

an effort to redevelop the downtown area. 

Denver appropriated $17,000 as Its part 

of the redevelopment program and the 

committee exp)ects to raise an additional 

$75,000 to carry on the progi-am. The 

Downtown Denver Master Plan committee 

will be working closely with the Urban 

Renewal committee and the Downtown 

Denver Improvement Ass'n. 

In accepting the post. Ricketson will be 

able to continue on as president of Central 

City Opera House Ass'n, a post he has 

held several years. 

On Middletown Daily 

Staff 

NEW HAVEN—Mrs. Lucy Bradshaw, 

formerly on the Paramount studio publicity 

staff, has been named to the newly 

created post of lower county bureau chief, 

supervising covei-age of the Old Saybrook- 

Westbrook area for the Middletown Press, 

an afternoon daily. 

WAHOO h the 

ideal boxofflce attraction 

to increase business on your 

"ofP-nlghts". 


details. 




CO. 

3750 Oalrton Si. Skeki*, lllineit 

BOXOFFICE February 15, 1960

. . . Pounding 

I 

2310 

filmization 

— 

MILWAUKEE 

Chowmanship notes: Allied Artists' Bud 

Rose wangled permission from millionaire 

Brooks Stevens to use some of his 

priceless vintage cars as background material 

for photos he handed out in promotion 

of "The Purple Gang" . . . Joe Reynolds, 

Towne Theatre, with author Stewart James 

in tow, made the rounds of radio stations 

and the Jom-nal and Sentinel newspapers. 

James was here to plug "Jack the Ripper," 

one of his brainchildren. Three days later, 

Reynolds again made the rounds with Luana 

Patten, George Hamilton and George 

Peppard, plugging "Home From the Hill" 

the driuns for "The Bramble 

Bush," Al Meskis, Warner Theatre manager, 

was seen superintending some mighty 

pleasant posing in the Milwaukee Sentinel's 

photo room. Subjects were the coproducer 

of the film Max Bercutt, midst 

a selection of Rosemary Bischoff's most 

luscious models. 

Ben Marcus, the circuit operator, recently 

opened his second Big Boy restaurant. 

The Better Films Council met at the 

public library. The program included election 

of the nominating committee and the 

selection of members of the committee to 

serve for the Conference of the National 

Federation Motion Pictures Council, to be 

held at the Pfister Hotel in May. Mrs. Irvin 

J. Haus will go to New York this month 

to attend the planning meeting for the 

national conference. "The American Girl" 

was screened. 

Morrie Anderson, Independent Film Distributors, 

says things are looking up. First 

of all, his bookings of "Miracle of Saint 

Therese" have been breaking records, and 

to top that off. he recently became a 

grandfather. Son Ronald's wife gave biith 

to a baby son. 

Pioneer theatre manager Nick DeLorenzo, 

died at San Antonio, where he has been in 

retirement for the past three years. Nick 

started as a projectionist in the early 

1920s here, later on managing the Magnet 

Theatre on Third street near the Avenue, 

and before leaving Milwaukee, took over 

the Elite Theatre. He next joined the 

Great American Shows, and became assistant 

general manager for many years. 

Nick's brothers Johnnie, Winnie, PVank 

and Dewey all have been associated with 

the motion pictm-e industi-y here for more 

than 30 years. 

Rod Steiger in 'Leonardo' 

HOLLTWOOD—Rod Steiger wUl star in 

"Leonardo, 

" of the life of the 

Italian artist, Leonardo da Vinci. John 

Burroughs and Leonard Ackerman wiU 

produce the biographical picture, which 

Arnold Stewart scripted. It is slated to 

roll in Italy later this year. 

PAT BOONE Fan Photos 

., r'i°'L,. $1950 PerThouafld 

• BiMk and White *|Z (Minimum Ordei- 1,000) • 

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Cheek wifh 

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I 

THEATRICAL ADVERTISING CO. 

Coss Detroit 1, Ivtich. 

Appoints Richard Sinnott 

Boston Licensing Chief 

BOSTON—Richard Sinnott, who at present 

is with the Associated Press here, has 

been appointed head of the city licensing 

division by John Collins, the new mayor. 

Sinnott is a replacement for Waiter Milliken, 

who under former Mayor Hynes 

served many years as city censor and 

later as chief of the licensing bureau. 

The licensing division is just another 

way of saying censor department but the 

word "censor" has been taboo among city 

officials since the Supreme Court of Massachusetts 

ruled that all precensorship was 

unconstitutional. Duties of the licensing 

division include the licensing of all Sunday 

entertainment in the city, including 

plays, motion pictures and cabarets, in 

conjunction with the state department of 

public safety. 

Sirmott, who is expected to assume his 

duties near midmonth, wiU be given added 

duties under Mayor CoUins' "austere programming." 

He will be the mayor's press 

secretary and director of the public information 

department, which will have a new 

radio, television and news headquarters. 

Sinnott is well-equippied for this new post, 

with his eight years of newspaper work 

for AP here. He is also a former assistant 

manager of a theatre circuit. Before World 

War n, he worked at the Codman Square 

Theatre when it was in the M&P Theatres 

circuit. After a stint in the Navy, he retui-ned 

to the theatre post while working 

his way through college. He makes his 

home in Hyde Park. 

'Solomon and Sheba' Tops 

Film Council Award List 

HOLLYWOOD — "Solomon and Sheba," 

Edward Small's production, received the 

five-star award of the Southern California 

Motion Picture Council, according to Mrs. 

William A. Bui-k, president. 

Pour -star awards went to Stanley Kramer-UA's 

On the Beach and to Disney's 

Toby Tyler. Three-star awards were given 

to 20th-Fox's Stoi-y on Page One, Continental's 

Behind the Great Wall, Paramount's 

Touch of Larceny and Continental's 

Tiger Bay. 

Cathy Crosby Making Bow 

In 'College Confidential' 

HOLLYWOOD—Cathy Crosby, 

daughter 

of Bob Crosby, has been inked by Albert 

Zugsmith for a top role in "College Confidential," 

U-I release starring Steve Allen, 

Jayne Meadows, Herbert Marshall and 

Mamie Van Doren. 

The role marks the debut of another 

of the Crosby clan into straight dramatic 

acting. The film is slated to roll February 

23, with Zugsmith helming from a 

screenplay by Irving Shulman. 

Booked Into Milwaukee 

NEW YORK—Twentieth Century-Fox's 

"Dog of Flanders" will start saturation 

showings in the Milwaukee area February 

17. backed by an extensive television and 

newspaper campaign, according to Charles 

Einfeld, vice-president. Jack Lorentz, Milwaukee 

manager, and Louis Orlove, local 

advertising-publicity manager, are meeting 

with TV station personnel. 

OMAHA 

. . 

pranklin Rash jr., who has the Colonial 

Theatre at Hamburg, la., has taken 

over the Sidney Theatre at Sidney, Iowa, 

and reopened it. Buying and booking is being 

handled by Theatre Booking Service 

Art Farrell, manager of the West 

. 

Dodge Drive-In, met with Central States 

circuit officials here. 

Dick Barkes of the TOP film advertising 

company went to Kansas City, then 

flew from there by jet airliner to California. 

He said that two hours and 45 

minutes after he left Kansas City he was 

registered in at a motel in California 

partially due to changes in time zones "but 

mighty fast, nevertheless." 

The old Brandeis Theatre Building, a 

landmark in the entertainment business 

here for half a century, is now nothing 

more than a hole in the ground as workmen 

have reached the last stages of razing 

the structure to make way for a parking 

building. 

Mike Gaughan, who has had a number 

of years of experience in the theatre business, 

has been named manager of the 

Cooper Theatre, which will start showing 

"Ben-Hur" Friday il9i after a 65-week 

run of "South Pacific" in Todd-AO. 

Gaughan was moved up from assistant 

manager when Tom Freet was named manager 

of the Cooper Foundation's theatres 

in Omaha. No one has been named as yet 

to replace Bob Conley, former manager of 

the State, or as assistant at the Cooper. 

Jack Renfro of Theatre Booking Service 

reported his brother Holly is showing 

some improvement at a Hays, Kas., hospital 

where he was taken after a motorcycle 

wreck. Renfro received a letter 

printed by Holly last week, the first since 

he has regained some use of his hands . . . 

Ralph Blank said work is being pushed 

on improvements at the Sky View Drivein 

in preparation for a March opening. 

Plans to build a multimillion dollar Vickers 

Co. plant near the Sky View in northwest 

Omaha makes the drive-in's future 

appear more bright than ever. 

Reg Plumb Is President 

SASKATOON. SASK.—Reg Plumb, manager 

of the FPC Capitol Theatre here, has 

been elected president of the Saskatchewan 

Exhibitors Ass'n, succeeding Jack 

Lundholm of Swift Cun-ent. 

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BOXOFFICE February 15, 1960 N03

(( 

Sure it's a great idea 

but we were 

only using 26% of it!" 

We've had the Payroll Savings Plan for U.S. Savings 

Bonds in our outfit for years. We think it is good for the 

Country and good for our company—and it goes without 

saying it's good for the saver. I had assumed we had a large 

parlicipalion hv our people. Rut when I checked up last 

month I found that only 26*^^ of our employees were regular 

users of the plan. In a company our size there is always a certain 

amount of personnel turnover, and there are always some 

people who are going to subscrihe . . . next payday, maybe. 

"So what I did was contact our State Savings Bonds 

Director. He helped us put on a company-wide campaign 

that reached every employee personally to point out the 

advantages of buying new 3H% Savings Bonds, regularly. 

Today we have more than 50% of our people using the 

[)lan, and we're going on from there!" 

Perhaps your organization, too, has been taking your 

Payroll Savings Plan for granted. It's a great idea, but its 

value to 

your people and to your company increases with 

the number of employees who use it, ercrv payday. Let 

your Stale Savings Bonds Director show you how easy it is 

to get your company back in tiie high value area of participation. 

Or write Savings Bonds Division, U.S. Treasury 

Department, Washington, D.C. 

ALL U.S. SAVINGS BONDS-OLD OR NEW-EARN '/% MORE THAN BEFORE 

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BOXOFFICE 

m 

THE U. S. eOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS. FOR THEIR PATRIOTISM, THE ADVERTISING COUNCIL AND THE DONOR ABOVE. 

MC-4 


— 

— 

—— 

— 

I 8 

'Beach' Opens at 240 

In Firm Cincinnati 

CINCINNATI—Despite a spreading influenza 

epidemic and cold, rainy weather, 

first-run and neighborhood houses reported 

excellent business. "On the Beach" 

opened at the Valley to capacity audiences, 

and a like situation prevailed at the Capitol 

following announcement that long-run 

"Windjammer" would end in two weeks. 


Albee Operation Petticoat (U-l), 5th wk 120 

Copitol Windjammer (Cineramo), 15th wk 185 

Grond The Miracle (WB) 100 

Guild The Mouse That Roared (Col), 6th wk. . . 1 90 

Keith Suddenly, Last Summer (UA) 175 

Palace Cash McCall (WB) 95 

Volley On the Beach (UA) 240 

Mighty "Mouse' Earns 125 

In 6th Cleveland Week 

CLEVELAND—For the first time in six 

weeks, all but one of the downtown firstrun 

theatres offered new pictures. The 

single holdover was "Solomon and Sheba." 

The big event of the week was the opening 

of the roadshow engagement of "Ben- 

Hur" at the Ohio Theatre with capacity 

business during most of the week and a 

big advance sale. "The Gene Krupa Story," 

"Seven Thieves" and "The Story on Page 

One" tied in patron popularity. And at 

the Heights Art Theatre in Cleveland 

Heights "The Mouse That Roared" continued 

to play to full benches in its sixth 

week. 

Allen The Gene Krupa Story (Col) 110 

Heights Art The Mouse That Roared (Col), 

6th wk 125 

Hippodrome The Story on Page One (20th-Fox) 110 

Polace Seven Thieves (20th-Fox) 110 

State Solomon and Sheba (UA), 6th wk 75 

Stillman 

Pretty Boy Floyd (Cont'l) 75 

"On the Beach' Stirs 

Interest in Detroit 

DETROIT — "On the Beach" at the 

downtown Palms scored over the rest of 

the houses here, while "Operation Petticoat" 

and "The Mouse That Roared" continued 

holding their own in their extended 

runs. 

Adorns Never So Few (MGM), 6th wk 60 

Broadway Capitol The Purple Gong (AA); The 

Atomic Submarine (AA), 3rd wk., moveover 100 

Fox Seven Thieves {20th-Fox); Terror in the 

Haunted House (Howco) 110 

Madison Cash McColl (WB); Gideon of Scotland 

Yard (Col), 2nd wk 105 

Michigan Operotion Petticoot (U-l), 3rd wk...l30 

Palms On the Beach (UA); Guntighters of 

Abilene (UA) 150 

Trans-Lux Krim The Mouse Thot Roared 

(Col), 6th wk 125 

Mrs. Sam Schooler Dies 

CLEVELAND — Mrs. Samuel Schooler, 

77, one of the first women to own and operate 

a motion pictui'e theatre in this 

area, died. For several years she ran the 

Delmar Theatre on East 71st street and 

Central avenue, after her first husband, 

Samuel Shagi-in, was murdered in a holdup 

at the theatre in 1941. She is survived 

by two sons, Milton and Sheldon Shagi-in. 

Miss Movie Month 

In 'Petticoat' Stunt 

Detroit — Miss Movie Month was 

photographed aboard a submarine at 

the city's Naval armory. She had just 

christened the ship, the S. S. Tiger, in 

honor of Cary Grant's vessel in "Operation 

Petticoat," which played at the 

Michigan Theatre. The sub had been 

painted a blushing pink to coincide 

even further with the movie ship. 

Joanne Bienenfeld, as Miss Movie 

Month, garnered many admiring admiring 

stares from the sailor on deck. 

Floyd Price Stricken; 

Ohio Theatre Owner 

NEWARK, OHIO—Floyd E. Price, 65. 

died in Newark Hospital recently from a 

lung infection he suffered shortly after 

Christmas. Price had not been in too good 

health since he suffered a heart attack in 

July 1958, but he had recovered from that 

and was busy during most of 1959 on the 

reopening of the Avalon Theatre in Marysville, 

Ohio. 

Floyd Price and his father Charles entered 

the theatre business at Mount Vernon, 

Ohio, mostly due to the influence of 

Floyd. The elder Price had been a trainer 

of harness racing horses many years. Later 

Floyd and his father, and a brother Virgil 

purchased the Grand in Newark, and 

by 1927 their interests also included the 

Princess and Majestic in London, Ohio. 

In 1928, they acquired the Rex and Strand 

in Marysville, where in 1936, Price built the 

500-seat Avalon. 

The Price family joined E. R. Custer of 

Charleston, W. Va., and built the Custer 

Theatre there in 1937, and in 1939 they 

constructed the State Theatre there. 

Price also operated a beach resort at 

Sarasota, Pla., until the war. 

In later years he and Custer built the 

Trail Drive-In east of Charleston, and with 

Ruben Shor of Cincinnati, Pi-ice constructed 

the Price at Dunbar, W. Va., and 

the Valley Drive-In at St. Albans. 

Floyd Price and his son Myron E. built 

the Valley Drive-In at Newark in 1948, 

and the Heath Auto Theatre there in 1953. 

He became associated in the last year or 

so with Dr. John D. Joliet and associates 

of Canton, Ohio, for construction and operation 

of a bowling alley in Newark, and 

joined a South Bend and Fort Wayne 

group in a shopping center project at 

Mishawaka. Ind. 

Operation of the Price theatres will continue 

under the direction of son Myron. 

Price served as a member of the board 

of National Allied. He is sui-vived by his 

wife Lucy, his brother Virgil, his mother 

Nettie Ophelia, son Myron and daughter 

Charlotte Gunther of Denver. 

Variety Week Affair 

Honors Elsie Loeb 

CLEVELAND—Mayor Anthony J. 

Celebrezze 

proclaimed February 8-14 as Variety 

Week in recognition of the 33rd anniversary 

of the International Variety 

Clubs. 

Losal Tent 6, headed by Irwin Shenker 

as chief barker and Ted Levy as celebration 

chairman, plotted a full week of 

events to dramatize the club's activities, 

starting with a membership gin rummy 

Calcutta in the clubrooms Monday evening 

1 , and including an industry testimonial 

luncheon Wednesday ilOi for Mrs, Elsie 

Loeb, BoxoFFicE correspondent here since 

1928 who for ten years has donated time 

and effort to provide movie schedules for 

gratis movies at shut-in institutions 

thi-ough the courtesy of the Variety Club 

with the cooperation of producers, distributors 

and bookers. 

The week's program concluded Saturday 

with a St. Valentine dance in the Variety 

clubrooms in the Tudor Ai-ms Hotel. 

Chief Barker Shenker was to announce 

the club's new sponsored chai'ity. 

Ace Brigode, Bandsman, 

Of 1920-30 Era, Is Dead 

CLEVELAND—Ace lAthosi Brigode 67, 

one of the most popular dance band leaders 

of the early 1920s, died recently in 

Medina Community Hospital after a heart 

attack. The funeral was held in Seville, 

Medina County. 

A native of Rock Island, 111., Brigode's 

musical career began in 1915 when he became 

a saxophone player in Al G. Fields 

Minstrels. After service in World War 1, 

he organized the Ace Brigode Vigilantes 

band which played on the road and then 

settled down in Cleveland for a long engagement 

at Danceland. 

Following his retirement from the band 

business in 1945 he became publicity director 

of Chippewa Lake Park, a summer 

amusement park near here. He is sui-vived 

by his wife Theresa: a daughter, Mi'S. 

James Knott of Pasadena, Md., and two 

sons, Robert of Lebanon Ohio, and Richard 

of St. Marys. 

William Sarchet Buys 

Interest in Drive-ins 

CARO. MICH. — William Sarchet has 

purchased the interest of Alvin Seeley in 

the Twilite Theatre Co., which owns and 

operates the Twilite and Bel-Air drive-in 

theatres at Saginaw. Sarchet thus becomes 

half owner, effective March 1, with 

Ashmum Theatres owning the other half. 

R. D.. Glenn and R. J. Ashmum own 

Ashmum Theatres, which will buy and 

book for the drive-ins. 

Jlo^n^xCvt^ 

BOONTON, N. J. 

Large Core 

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Greater Crater Area 

NATIONAL THEATRE SUPPLY, Cleveland— Prospect 1-4613 

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BOXOFFICE :: February 15, 1960 ME-1

. . This 

to 

. . B&J 

. . Manager 

DETROIT 

Col Krim, retired exhibitor, MGM Manager 

Lou Marks, and publicist Art 

Herzog teamed up as hosts for MeriT Monday, 

the kickoff for the Variety Anniversary 

Week events. Charles King and Ii-ving 

Belinski hosted at the clubrooms on Teetery 

Tuesday, while the Bills—Wetsman 

and Heaney—took over the chore on Wobbly 

Wednesday. Thirsty Thui-sday found 

Fred Sweet and Ken Boehmer doing the 

honors, while Pi-actured Fi-iday brought 

out a fine trio, Nonnan Ladouceur, Bill 

Clark, and Fred Yaffe . scribe had 

a visit with Peri-y Ki-aft, Boxoffice correspondent 

down in Little Rock, and his 

family. Perry is a native of Little Rock, 

but lived for some years up in Ionia, Mich., 

covering .some upstate activities for business 

papers. 

. . . 

John Housman, who took over the Irving 

Theatre last April, is very pleased 

with the Movie Month promotion. He took 

in about 100 of the special coupons and 

reports business has been far ahead of 

1959 Irving Golden, former owner of 

the Irving, has bought a lot and moved 

to St. Thomas, Virgin Islands, where he 

operates Golden Enterprises. His father 

John, who built the house, is in retii-ement 

in Hollywood, where he owns an 

apartment house. 

This scribe has left on his annual writing 

tour for a few weeks—covering Oklahoma, 

Arkansas. Texas, and points east this 

time ... Ed Brusseau, formerly at the 

Capitol and the Castle, is now operator at 

the Harper Theatre for Wisper & Wetsman 

Theatres. Sidney Hunt, veteran manager 

SftrvU* Pom Repair* 

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OUTSTANDING CRAFTSHANSHIP 

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of the Hai-per. reports the flu epidemic 

has been hm-ting business, coming on top 

of the loss of hundreds of homes in the 

neighborhood for express way construction. 

For the "Once More With Peeling" promotion. 

Bill Cornell helped Columbia arrange 

to have fashion designer Marr fly 

in from Hollywood 1 10 1 show a special 

film of the gowns and costumes designed 

for Kay Kendall who stars in this relesise 

with Yul Brynner. Miss Man- met local 

fashion editors, pressfolk and made several 

TV performances. 

Manager Meyers of the first run downtown 

Adams was busy with press luncheons 

and arranging a promotion with the 

cooperation of the MGM people and stars 

of one of his forthcoming films . . . Missing 

the unusual "Plorida-like" sunshine and 

dampness which Detroit has been experiencing 

this PebruaiT are several members 

of the local Filmrow scene, including Al 

Champagne of the 20th-Pox booking offices 

here, who has been on a business 

jaunt to Dallas, these past few weeks, and 

the Haviland Reves, also heading to Texas 

to cover some business assignments. 

Fox Theatre representative Brown was 

enthusiastic about the January Is Movie 

Month promotion which produced what he 

termed fairly good results for this alwaysslower 

midwinter season. 

. F. 

Edward A. Long, head of the Long Sign 

Co. who doubles as chairman of the famed 

Boston Edison Ass'n, reports four young 

musicians were given scholarships at Interlochen 

music camp through support by 

a number of Detroit exliibitors. One of 

the talented youngsters became concertmaster 

of the student orchestra and received 

a second scholarship . Theatres 

is closing the Eastown and Four Star 

at Grand Rapids on Wednesdays . 

Ray Forman closes 

. 

the Oxford at Oxford 

on Tuesdays and Wednesdays. 

Snow and ice upstate made things tough 

for film .salesmen, reports Ernie Chrysler 

of Allied Artists. His boss Nate Levine has 

been busy checking on availability of new 

calendars . . . Mrs. Grace Goryl, whose 

husband Walter is office manager for 

Universal, entered the hospital for some 

surgery . . . Tom McGuire, Fox exploitation 

representative, has proved he can 

double as a secretary . . . Alden Smith is 

back on the job at Cooperative Theatres 

after three fine weeks in California. 

Phil 

Barry Quits MGM 

HOLLYWOOD — Phillip Barry jr. asked 

for and received his release from his MGM 

contract that still had nine months to 

go. There was a disagreement with the 

studio concerning future properties assigned 

him. Barry's last film for MGM was 

"The Mating Game." 

Nicolai Remisoff has been engaged by 

Prank Sinatra as production designer for 

"Ocean's 11." WB release. 

SMALL OFFICE OR DESK SPACE TO RENT 

in Heart of Detroit—Close to Major Theatre Offices— Prestige Location 

Contact BOXOFFICE, 906 Fox Theatre BIdg., Detroit 1, Mich. Phone WOodward 2-1144. 

COLUMBUS 

. 

Cam Shubouf, manager of Loew's Ohio, 

was the subject of a page-one feature 

in the monthly Adlibs publication of the 

advertising department of the Dispatch 

and Citizen-Journal Robert 

Sokol of Loew's Broad reported the business 

attracted by "Solomon and Sheba" in 

its first week was the biggest at the West 

Broad street theatre since "Cat on a Hot 

" 

Tin Roof. The Broad held the Yul Brynner-Gina 

Lollobrigida spectacle for a second 

week. 

. . . 

Manager Ed McGIone of RKO Palace 

held "Operation Petticoat " for a foui^th 

week . . . Loew's Ohio did big business in 

a first week of "Suddenly, Last Summer" 

Prank 'Vincent, local projectionist, 

was hospitalized following a heart attack. 

The Dispatch and Citizen-Journal ran 

feature stories with photos of the award 

of a 50-year membership card in Local 12 

to George Lingo, electrician at Loew's 

Broad. Lan-y Buck, who will be eligible 

for a gold card in thi-ee years, presented 

the card to Lingo. Buck and Lingo have 

been with Loew's Broad since the theatre 

was opened in 1921 as the James, operated 

by the late William James. 

Paramount Loses Suit 

Over Ohio Censor Fees 

COLUMBUS — Paramount Film Distributing 

Co. lost its lawsuit to collect 

$55,846 paid the state of Ohio in 1952-54 

in movie censorship fees. 

Common Pleas Court Judge Robert E. 

Leach held the firm had not shown cause 

of action against state officials from whom 

recovery was sought. Sued were State 

Treasurer Joseph T. Ferguson, former 

treasurer Roger Tracy. E. E. Holt, state 

superintendent of pubUc instruction, and 

M. Merle Ej'man, who preceded Dr. Holt. 

Paramount sought recoveiy from them 

personally and in their official capacity. 

Judge Leach said he could "see neither 

justice or equity in a principle which would 

so ignore the basic facts of life as to predicate 

personal liability upon a public officer 

who merely and routinely fulfills his statutory 

obligation under a statute later held 

to be unconstitutional." 

Ohio's censorsliip of movies was nullified 

five years ago by the Ohio supreme 

court, based on a U. S. Supreme Coui-t decision 

a year earlier. 

Two Events at Cleveland 

By the Salesmen's Club 

CLEVELAND — The Cleveland Salesmen's 

Club which has been hibernating 

socially all winter has come up with two 

spring events. On April 2 it is sponsoring 

an all-industi-y buffet dirmer dance at the 

Variety Club, and May 21 Sam Lichter, 

20th-Fox .salesman, is opening his Lake 

Shore home to club members for a gin 

rummy tournament. Marty Grassgreen, 

Columbia, and Bob Blitz. Warners, are cochairmen 

in charge of the two affairs. 

Jerry Lipow. UA, is club president. 

Glenn Corbett will star in Theodora 

Pi-oductions "Caves of the Night," a Columbia 

release. 

ME-2 BOXOFFICE :: February 15, 1960

. . Johnny 

Postcards for Voicing 

Show Tastes on Sale 

COLUMBUS—Pi-epared postcards lauding 

"good" movies and radio and television 

shows and critical of "bad" shows are 

offered the public by the Interfaith Committee 

for Better Entertainment. Tlieatre 

managers and television station officials 

have begun to receive the cards from interested 

viewers. 

The postcard campaign is designed to 

let radio-television sponsors, stations, networks, 

personalities, theatre managers, 

studios and stars "learn the likes and dislikes 

of the public." The postcard is designed 

to simplify the "Committee of One" 

campaign, say the members of the organization. 

"Write only what you honestly 

think," says a note on the cards. "Then 

the person reading your words will get a 

ti-ue index of public opinion." The cards 

are priced at one cent each. 

The phrase "One who supports in some 

way the business you serve," is printed 

on the card, indicating economic pressure 

behind the sender's comments. The cards 

of commendation can-y this message: 

"Gentlemen: In keeping with the ideals 

and principles of the Interfaith Committee 

For Better Entertainment, and because 

I firmly believe in the power of good entertainment, 

I wish to commend you for 

the presentation of (the program or movie) 

... " "Here is why the program (or 

movie) pleased me" . . . (space for individual 

comments.) 

The cards of disapproval lead off with 

this statement: 

"Gentlemen: As a fellow citizen, I am 

interested as you are in the moral wellbeing 

of future Americans. In keeping with 

the ideals and principles of the Interfaith 

Committee for Better Entertainment, I 

disapprove of the following presentation: 

(Program or movie) ..." There is an 

added line, "I think this program (or 

movie 

I 

is harmful because: (space for individual 

comments) ..." 

BOWLING 

DETROIT—Projectionists Local 199 reversed 

its oldtime luck by taking over 

first place and dropping Altec down to 

the bottom by winning all four points in 

the Nightingale Club Bowling League. National 

Theatre Supply lost all four and 

slipped down into second, and National 

Carbon took over fifth. Amusement Supply 

took three from Theatre Equipment. 

The new standings are: 

Teom Won Lost Team Won Lost 

Local 199 38 22 ASC 28 32 

NTS 36 24 Nan Carbon .. 25 35 

TEC 30 30 Altec 23 37 

Bowling notes: George Haskin had his 

. . . 

. 

. 

first missout of the season, when he injured 

his knee in a fall on the ice at the 

drive-in Roy Thompson missed again, 

just when Jack Colwell took over for Jack 

Lang—who goes on the afternoon shift, 

and counted on Roy for an easy minus 

Bud Gates filled in for George Haskin 

. . 

Lasko didn't get a chance 

to bowl as Ralph Haskin subbed for 

Thompson . . . Little Phil Majeske made 

his cigar smoke when he rolled 200, but 

fireman Eddie Quinlan was on hand to 

put out the fire. 

Julius Pavella was back in good health, 

but his bowling was just the reverse. 

C I N C I N N AT I 

'Dainy weather held down attendance at 

a screening for members of the Golden 

Age Club at the downtown Grand. The 

guests viewed 'Warners' "The Miracle" and 

an oldie, 20th-Fox's "Daddy Longlegs," and 

enjoyed cookies and coffee. 

. . . 

. . . 

E. M. Howe of National Theatre Supply 

attended an Alexander-Smith carpet clinic 

in Amsterdam, N. Y., and Charles 

Schroeder, United Ai-tists sales manager, 

was in Dayton and Columbus . Fred Helwig, 

owner, Owens Drive-In, 

. 

Charleston, 

W. Va.. is enjoying an extended vacation 

in Florida The Chakeres circuit, 

Springfield, will screen special children's 

matinees on 'Washington's Birthday 

J, C. Porter, owner of the Lyric, Beckley, 

W. 'Va., has been named a delegate-atlarge 

to the Democratic national convention 

next July in Los Angeles, Calif. 

J. J. Maloney, MGM division manager, 

and James Hendel, UA central district 

manager, were on Filmrow. Hendel presided 

at a sales meeting to acquaint area 

salesmen with details of the releases for 

1960. 

Among exhibitors in for early spring buying 

were: from Ohio, Jim Chakeres, 'Washington 

C. H.: Harry Wheeler, Gallipolis; 

Chalmers Bach, Eaton: Lou Sher, Fi-ank 

Yassenoff and Jen-y Knight, all of Columbus: 

Hank Davidson, Lynchburg, and Mr. 

and Mrs. Floyd Williamson, Dayton; from 

Kentucky, Floyd Moitow, Louisville; Max 

Goldberg, Maysville. and Joe Isaac, Pikesville, 

who was en route to Hot Springs, 

Ai'k., for a vacation; from Indiana, Guy 

Greathouse, Am-ora, and J. C. Weddle, 

Lawrencebm-g, and from West 'Virginia, 

Ed Hyma n and Hazel Barer, Huntington. 

Also in were E. L. Shulman, Cleveland: 

Ray Smith of New York City, district manager. 

Shea circuit, and circuit house managers. 

Dale McCoy, Marietta; William Kilbridge 

and Robert Cannon, Cambridge, and 

Dale Tysinger, Zanesville. 

Filmrow condolences in the deaths of 

George Lively and Floyd Price were sent 

to the families of both of these area exhibitors. 

Lively, who lived in Huntington, 

owned the 'Virginian Theatre in Milton, W. 

Va.. and Price, who owned the 'Valley and 

Heath drive-ins, also held interest in 

several West Virginia theatres. 

Lee A. Kappelhoff, 65, a native of this 

city and an uncle of Doris Day, motion 

picture star, died of a heart attack while 

driving his car . . . Jim Herb, owner of 

the Ohio at Fi-anklin, is convalescing at 

his home m Dayton ... An influenza epidemic, 

sweeping this city, has hit numerous 

Filmrow employes, causing much absenteeism. 

At Paramount and United Artists, 

physicians were called to administer 

flu shots. 

Karyl Harrison is the new Paramount 

receptionist, replacing Nancy Shay, who 

resigned to be married soon in Chicago. 

Eileen Jones, ledger clerk, also resigned 

to join her husband in St. Louis. 

TOO Booking Agency is now servicing 

the Scioto Breeze Drive-In at Lucasville 

for owner Al Boudouris, Toledo . . . Robert 

Rehme, manager Plaza, Nonvood, is now 

booking and buying for the house. 

John KaUmeyer, 20th-Fox booker, was 

elected president of Local P37, succeeding 

Bob Laws. Columbia booker, who had been 

president for eight years. Other officers; 

secretary, Ann Keck, WB booker; financial 

secretary, Etta Kulilman, 'WB; treasurer, 

Mary Lou Harrison, Columbia; guardian, 

Carl Weinberg, MGM, and business 

agent, James Levendusky, MOM booker. 

Gus Sun Estate or Near 

Million Left in Trust 

SPRINGFIELD, OHIO—Valued at $971,- 

893.50, the estate of Gus Sun sr., a legend 

in American theatrical history, was placed 

in ti-ust by terms of his will. 

The will, with three codicils, set up a 

25-year tnist to handle the estate assets 

and to pay certain annuities, debts, etc., 

after which all property is to be divided 

among three childr-en in equal shares, or 

in the event of death, to the heirs. The inventory 

foUows— personal property, $5,- 

933.51; stocks and securities, $198,975.84; 

accounts and debts receivable, $50,384.15; 

realty, $716,600. 

Sun, who started his vaudeville career 

as a juggler, rose to the top of the theatrical 

booking field during the 1920s and 

1930s and emblazoned his name finnly into 

the annals of the American theatre. 

Sports Service Acquires 

Five From Ohio Drive-In 

CLEVELAND — Ohio Di-ive-In Theatre 

Management Co., with offices in the Leader 

building concluded negotiation for the 

sale of its theatres to Sports Sei-vice Corp. 

of Buffalo. Theatres involved are the Miles 

and Auto drive-ins, Cleveland; the Miami 

and Dayton at Dayton and the Ecorse at 

Detroit. There has been no armouncement 

whether Mam-ice Gordon will continue as 

general manager or how the newly acquired 

theatres will be operated. 

WAHOO k the 

Ideal boxofFic* attraction 

fe Increase business on your 

"ofF-nights". 

Write todoy for complete 

details. 




CO. 

3750 Oaklen St. • Skekl*, lllineli 

BOXOFFICE February 15, 1960 ME-3

. . Lou 

. . The 

CLEVELAND 

gennett Kleinman, attorney representing 

Nico Jacobellis, manager of the 

Heights Ai-t Theatre under indictment for 

knowingly exhibiting an obscene picture. 

"The Lovers," is not unduly concerned 

over the recent conviction of Manager 

Allen S. Warth of the Art Theatre, Dayton 

on a similar charge. The reason for 

his optimism of the outcome of the Cleveland 

case, scheduled to be heard in March, 

is that while Manager Warth was convicted 

of "exhibiting an obscene picture," 

Manager Jacobellis is charged with "knowingly 

exhibiting an obscene picture." The 

Supreme Court has ruled that under such 

a charge, knowledge of obscenity must be 

proved In order to secui-e a conviction. 

Ted Barker, Loew Theatres publicity director, 

is getting mail at St. Vincent Charity 

Hospital where he was being treated 

for flu and complications . . . Also ill 

was Maurice Barck, owner and ojjerator 

of the Park Auto Theatre. He is in Mount 

Sinai . . . Ray Essick. who doubles as a 

member of the finii of Modern Theatres 

and head of the Shaker Heights Travel 

Bureau, has joined other travel agents 

as guests of Israel's Tourist Board on a 

flight to Israel. He will make the roundtrip 

in about two weeks. 

Bemice Kandel, publicist, staged a cocktail 

party Tuesday (9i in the Statler Hotel 

at which fashion writers and department 

store stylists enjoyed a preview of 

spring fashions shown by Columbia Pic- 

. . . 

tures' fashion consultant Julie Marr. all 

in the interest of "Once More With Feeling" 

Marion Ward of Modern Theatres 

drove to California and will plane back in 

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FMlly Insured — Please State Screen Sije 

GL 4-6981 Call GR 1-4108 

a couple of weeks . Boudouris, who 

seldom comes in from Toledo, was on Filmrow 

buying product for the spring openings 

of his drive-ins. He said he is remodeling 

the Franklin Park, formerly the Toledo, 

increasing its capacity from 700 to 1,400 

cars. 

. . 

Nat Walken of the State Theatre, Salem, 

was spotted on the Row . Palace 

here opened on the 10th with "Purple 

Gang" . Meyer Adelman of States Film 

Service was in town checking over the 

operation of the local branch headed by 

Jack Kenehan and Harry Lyman . . . 

Norman Weitman paid Cleveland the first 

visit since he resigned as Universal manager 

to join Lopert as district manager. 

He came for the opening of "A Woman 

Like Satan" at the Palace and to set it 

in other key situations. 

M. B. Ilorwitz and wife are settled for 

the rest of the winter in Passe GriUe, Fla., 

where the Heniy Greenbergers preceded 

them by several weeks . . . Columbia 

hosted a 4:30 p. ni. cocktail party for members 

of the press, radio and TV to meet 

Barbara Hines, who plays a leading 

in "Who Was That Lady' . . . It's an 

part 

old 

saying that the more things change the 

more they remain the same. That's how it 

is with United Artists. Years ago film salesmen 

used to go on the road with pressbooks 

to acquaint exhibitors with coming 

product. Now they will call on exhibitors 

with golden kits containing elaborate 

photos and complete information on each 

picture to be released. It's the old selling 

system brought up to the modern high style 

approach. 

Bernard Bispeck, who hails from Harrisburg, 

has been appointed manager of the 

Shaker Theatre, unit of the Associated 

Circuit, succeeding Bob Martin who resigned 

to move to Florida and enter another 

business. Herman Imand remains as 

assistant manager . . . Manny Pearson. 

20th-Fox publicity manager, is busy working 

up all sorts of promotions on "Dog 

of Flanders" which has a March 17 openins 

date at the Palace. The satui-ation promotion 

will include a series of screenings 

for .specialized groups to insure word of 

mouth advertising, a PTA chain telephone 

campaign, radio, TV and newspaper saturation. 

Paramount Manager Gordon Bugie has 

set "Jack the Ripper" for a saturation 

opening, starting February 18, in 30 key 

city theatres . . . Jack Gutilla. owner of the 

Attica Theatre, Attica, is a Florida vacationist 

. . . Joe Shagrin. owner of the Foster 

at 'Voungstown, whose wife recently 

suffered a broken leg in a fall in her 

home, reports she is now navigating with 

the aid cf a walking cast . . . George Kendis, 

NSS office manager, has been laid up 

two weeks with flu. 

Jules Livingston, Columbia manager, and 

his wife Marie left on the 5th for a Florida 

vacation . . . Max Mink, Palace manager, 

has booked "Toby Tyler" for an engagement 

starting the 17th . . . Irving 

Field, formerly associated with Oliver Theatre 

Supply Co., is now with Winteradio, 

which puts out a catalog of electronic 

parts and supplies . . . William Burnside 

of the Idol Theatre, Lodi, is the father of 

a baby daughter named Cynthia . . . Jay 

Schultz of Allied Artists is the newest 

member of the Cleveland Salesmen's Club. 

Another example of the theory that if 

you can't beat em, join 'em, was the tieup 

between United Artists and radio station 

WHK in which the station last Saturday 

morning i6i sponsored a free showing 

of "On the Beach" for teenagers at 

the Colony Theatre. There were no gimmicks 

attached to the deal. Seats were on 

a free, first come basis. 

The flu bug was rampant in the Film 

building last week. Among those ill were 

P. L. Tanner, Film Ti-ansit Co.: Ted Levy, 

BV district manager: Jim Levitt, BV 

branch manager: Nativa Roberts. BV booker: 

Irene Clay, BV secretary: Lewis Horwitz, 

Washington ch-cuit, and Mary Lou 

Weaver, Warner Bros. . . . Charles O. 

Noe, 82, projectionist who retired several 

years ago, died in St. Alexis Hospital after 

a long illness. He is survived by a son 

Russell. 

.Arnold Porozynski, owner of the Mapletown 

Theatre, on Filmrow recently, reported 

he is back on fulltime following 

several months of convalescence from injuries 

suffered in a fall off a roof. Porozynski 

divides his time between his theatre 

interests and his roofing business . . . 

Howard Higley, Allen Theatre manager 

who suffered leg injuries two months ago 

when shot by holdup men, underwent his 

third operation. 

Warner Bros, tradescreened "Tall Story" 

Thursday Uli at 2:15 p.m. in the 

Colony Theatre. This is a comedy feature 

starring Jane Fonda, daughter of Henry 

When 

Fonda, and Anthony Perkins 

Joe Shagrin, owner of the 

. . . 

Foster Theatre 

in Youngstown, arrived home the other 

day after driving to Cleveland to pick 

up his daughter at the airport, he found 

his wife had fallen in their home and broken 

a leg. 

Gene Tunick, UA district manager, conducted 

a sales meeting at the branch office 

to outline the forthcoming UA releases 

and policies. Present were Manager David 

Rosenthal, salesman Aaron Wayne and 

Jerry Lipow, and bookers Anthony Reinman 

and Ronnie Sparks. 

The area premiere of "Ben-Hm-" at the 

Ohio Theatre recently was heralded with 

fanfare by the local Loew Theatres executives 

headed by Frank Mui-phy, division 

manager and by Jack Sogg, MGM manager, 

with the untiring assistance of James 

V. Doyle and Ted Barker. 

The formal opening of the engagement 

Tuesday January 26 i > was preceded by two 

capacity invitational showings. One was 

held Monday i25i afternoon for selected 

members of educational and civic groups. 

Another was held Monday evening for the 

press, members of the motion pictm-e industi-y 

and industry leaders, who are buying 

large blocks of tickets for special performances. 

Koy Gross, an inactive theatre owner, 

paid the Film building one of his rare 

visits and indicated he may soon be making 

an interesting announcement . 

. . Tammy 

Rosenthal is now at Coliunbia after 

an absence of several months from Filmrow. 

ME-4 BOXOFFICE February 15, 1960

— 

— 

— 

—— 

'Ben-Hur/ 'Suddenly' 

Share Boston Cream 

BOSTON — "Suddenly, Last Summer" 

and "Ben-Hur" continued to lead the field, 

with "Operation Petticoat" in its sixth 

week doing remarkably well. "Solomon and 

Sheba" took a dive and "Cash McCall," 

which had a good first week, was disappointing 

in its second. Of the new product, 

"The Gazebo" was over average while 

"Seven Thieves" was only average. 


Astor Story on Page One (20th-Fox), 6th wk. .. 60 

Beacon HIil A Woman Like Satan (Lopert), 

6t-h wk 115 

Boston South Seas Adventure (Cinerama), 42nd 

wk 75 

Copri Solomon and Sheba (UA), 6th wk 70 

Exeter Street The Mouse That Roared (Col), 

13th wk 85 

Gary Suddenly, Last Summer (Col), 2nd wk 275 

Kenmore Porgy and Bess (Col), 6th wk 70 

Memorial Operation Petticoat (U-l), 6th wk...l40 

Metropolitan Cosh McColl (WB); Carry On 

Sergeant (SR), 2nd wk 80 

Orpheum The Gozebo (MGM) 175 

Paramount Seven Thieves (20th-Fox) 100 

Soxon Ben-Hur (MGM), 10th wk 325 

Only Two Make Average 

In Slow Hartford Week 

HARTFORD — Columbia's "The Mouse 

That Roared" went into a fifth week as 

sole local holdover attraction. 

Allyn The Big Fisherman (BV), regular-price 

engagement 80 

Art—Temporarily shuttered. 

Cine Webb The Mouse That Roored (Col), 5th 

wk 115 

E. M. Loew And God Created Womon (Kjngsley); 

The Night Heaven Fell (Kingsley), revivals. ... 85 

Palace Love Is a Mony-Splendored Thing (20th- 

Fox); Three Coins in the Fountain (20th-Fox), 

revivals 75 

Poll ^Pretty Boy Floyd (Cont'l); Thunder Over 

Tongier (Rep-SR) 105 

Strand The Killer Shrews (AlP); Giant Gila 

Monster (AlP) 80 

'Sapphire' Far Outstrips 

Other New Haven Fare 

NEW HAVEN—Like its counterparts a- 

cross the nation, New Haven is expressing 

complete pleasure with U-I's "Sapphire"; 

the Rank import, released under the U-I 

banner statewide, has been chalking up 

encouraging trade at the Bailey Whalley 

and seems destined for an extended run. 

College Pretty Boy Floyd (Cont'l); Guntighters of 

Abilene (UA) 90 

Crown Too Many Crooks (Lopert); The Horse's 

Mouth (UA), revival 85 

Lincoln The Bridal Path (Kingsley) 75 

Paramount The Big Fishermen (BV), regularprice 

engagement 90 

Roger Sherman The Gene Krupo Story (Col); 

Edge of Eternity (Col) 85 

Whalley Sapphire (U-l), 2nd wk 145 

Gary Grant-Tony Gurtis 

Revival in Gonnecticut 

NEW HAVEN—Tremendous Connecticut 

first-run success with U-I's "Operation 

Petticoat" has led a number of enterprising 

independent subsequent runs to book 

Cary Grant-Tony Curtis revivals, ad copy 

carefully reminding readers of the male 

duo's presence. 

In New Haven, the Bailey suburban circuit's 

Whitney played a double-bill, consisting 

of U-I's "So This Is Paris," starring 

Curtis, and 20th-Fox's "Kiss Them For 

Me," with Grant, Jayne Mansfield and 

Suzy Parker. 

In Waterbury, the independent Hamilton 

played three major revivals, U-I's "So 

This Is Paris," 20th-Fox's "Kiss Them For 

Me" and a bonus feature, Warner's "Miracle 

in the Rain." 

'Fast Buck' Exploitations 

Courting Public Wrath 

BOSTON—Theatremen had better regulate 

their practice of playing exploitation 

films for "a fast buck" before the public 

steps in and does the regulating for them 

through selectmen, city officials and state 

legislators, according to industry panelists 

at the annual convention of the Drive-In 

Theatres of New England Ass'n Tuesday 

(2 1 at Hotel Bradford. 

"These out-and-out exploitation pictures 

can hurt us immeasurably," said Edward 

W. Lider, president of the drive-in association. 

In his capacity as president of 

Yamins Theatres, Lider declared that he 

will refuse to book a single sex picture this 

season for any of the circuit's theatres. 

PRAISES LIDER'S STAND 

Douglass Amos, general manager of 

Lockwood & Gordon Enterprises, praised 

Lider's stand and added, "And let's not 

run a trailer on a 'For Adults Only' film 

during the showing of a family-type picture 

while the kiddies are in our theatres." 

The five panelists — Amos; Hal O'Day, 

general manager for Northeast Drive-In 

Theatres; James Collins, Smith Management, 

district manager; Bruce Glassman, 

Lowell Drive-In, and Paul Kessler, general 

manager of Rifkin Theatres—also condemned 

misleading newspaper advertising. 

The panel brought out that newspapers are 

becoming more selective in the acceptance 

of ads and copy material which might be 

offensive to the public. 

A legal opinion from a Harvard Law 

School student as to whether or not newspapers 

may legally reject movie ads was 

offered. The opinion was that newspapers 

have the right to reject any ad they 

choose if there is no contract between them 

and the theatre. Even if there is a contract, 

the newspapers may reject ads if the 

ads contain anything obscene or improper. 

The controversial subject of charging 

children admission fees at drive-ins was 

aired by the panel and given the forum 

treatment. By a showing of hands, it was 

unanimously decided that this group went 

on record opposing the charge for children 

at drive-in theatres at all times. 

PROPOSES DRIVE-IN WEEK 

The suggestion that the association sponsor 

a New England Drive-In Week, to be 

publicized by television, radio and newspapers, 

backed up by a regional institutional 

campaign from Maine through 

Connecticut, was received with enthusiasm 

by the members as a positive program. In 

discussion of this proposal, several exhibitors 

said that this week should be one early 

in the season, preferably as soon as schools 

close for the summer vacation. It was decided 

that the association would develop 

this idea, which originated with Maurice 

Streletsky, manager of the Weymouth 

Drive-In for ATC, on the floor. Streletsky 

credited his district manager, Jim Dempsey, 

with thinking up the idea of a New England 

Drive-In Week, explaining that Dempsey 

had a touch of flu and was unable to 

present the idea himself. 

Around 125 exhibitors were registered 

for the one-day program, which was mainly 

an open forum, with questions from the 

floor welcomed at all times. However, four 

guest speakers made brief talks to help 

focus attention on special problems of the 

drive-in theatre operator. 

The first guest speaker was Paul Levi, 

theatre advertising man, who spoke on the 

wise spending of the exhibitor's advertising 

dollar. He urged all managers to pay 

closer attention to press books, as this material 

can be used for extra exploitation 

ideas, and to take advantage of the newspaper 

feature stories on actresses, actors, 

directors and producers who make the 

rounds of key cities for interviews and 

personal appearances. 

EXPLAINS MPI PLAN 

Robert Hoff, Ballantyne Co. president, 

explained the operations of Motion Picture 

Investors, Inc., and announced that in May, 

when the organization holds its annual 

meeting, Edward W. Lider will be nominated 

as a director, making Lider the second 

New Englander to be on the MPI 

board, Philip Smith being the first. 

The other speakers were Edward Lachman 

of Lorraine Carbons and Bob Crosby 

of National Carbon. Crosby was subbing for 

A. B. West, the local National Carbon representative, 

who is recovering from a slight 

heart attack. Crosby said that 70mm projection 

equipment for drive-ins is closer 

than most exhibitors realize and that a 

few scattered drive-ins are playing 70mm 

films successfully now. 

70MM REACHING AIRERS 

"The method is beginning to be available 

for all drive-ins," Crosby said, "and, believe 

me, it will help your business." 

One of the liveliest discussions of the 

afternoon session centered around booking 

multiple-feature programs in situations 

where the police offer no resistance. After 

many exhibitors had had their say, it was 

decided the showing of three or four films 

on one program as a regular practice was 

unwise, principally because it keeps the 

drive-in open so late—one of the practices 

which is causing much public criticism of 

drive-ins. The closing of di-ive-ins prior to 

1 a.m. was considered the best policy by 

most exhibitors taking part in the discussion. 

Multiple bookings as a special 

holiday feature also were approved, even 

though condemned on a regular night-bynight 

basis. 

Discussions on the best method of programming 

each show were also brought 

up—whether to play the feature first or 

the cofeature. Jim Collins of Smith Management 

said he has tried the feature first 

on Sundays through Thursdays and the 

cofeature first on Fridays and Saturdays 

in two New England drive-ins and has 

made happy customers without too great a 

loss in the concession stand. Although 

he conceded that it is true that some of 

the patrons who come early to see the 

feature may leave directly after its showing 

and not patronize the concession stand. 

I 

Continued on next page J 

k 

BOXOFFICE 

February 15, 1960 

NE-1 

.,J^

. . . Charles 

I 

Dalton 

Public Irked by Tasf Buck' Policy 

(Continued from preceding pagei 

he said it is not known exactly how many 

of these same patrons would stay home if 

the feature were put on the screen last. 

Paul Kessler of Rifkin Theatres said that 

his circuit has tried the system of the 

featui-e first on Tuesdays and Thursdays 

and, with proper promotion, the public 

has been made aware of this system with 

good results. Hal ODay of Redstone Theatres 

reported that his theatres are using 

the feature-first policy on weekdays and 

that results are good. 

Several circuit heads brought along their 

managers and district managers to take in 

the day-long meeting and discussions. 

Julian Rifkin and his father brought in 

Langdon Wilby and Stan Moskwa, Shipyard 

Drive-In : Walter Pearson and Eddie 

Catanriga, Wareham Drive-In: Joe Donahue 

and Renald Belanger, Lisbon Drivein; 

Pat Cianci, Pike Drive-In: Joe Kathias, 

Seekonk Drive-In; Wallace Ellis. Cod 

Drive-In; Harold Glecken, Skyview Drive- 

In, and Al Pitcher, Meadow Glen Drive-In. 

ATC managers present were Larry Capillo, 

Oxford; Maurice Streletsky. Weymouth; 

Eugene Geary, Shrewsbui-y: Jim 

Ray. North Reading, and Bob Desmond, 

Saugus. 

Northeast Drive-In Theatres, better 

known as the Redstone circuit, was headed 

by Edward Redstone. With him were managers 

Sam Feldman, VFW Drive-In; Al 

Arzigian, Dedham; Larry Nason, Revere, 

and Nat Levin, Neponset. Al Lourie Theatres 

was represented by Al Lourie. and Al 

and Mickey Daytz and the following managers; 

Tony Norcia, Kittery-York; Phil 

Adams, Nashoba, Acton; Bob Sharby, 

Berkshire Drive-In; Elmer Trask, Bowdoin 

and Brunswick drive-ins; Dan Zavetter. 

Park Villa, Turners Falls, and Rene 

Joyal, Hadley Drive-In. 

E. M. Lowes Theatres sent these managers: 

Joseph MacSweeney, Augusta Drive- 

In: Felix MigUaccio, West Boylston; Paul 

Hachey, Kingston Drive-In: Joseph Quattorchi. 

Route 128 Drive-In; Ted Limberis, 

WAHOO h the 

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Brewer Drive-In and Kenneth Loew, manager 

of concessions for all the Loew driveins. 

Also present was Larry Wallace, former 

head of concessions for the circuit. 

From Lockwood & Gordon Enterprises 

came John O'SuUivan, Charles Champine 

and William Dougherty, district managers, 

and the following managers: Bob Tirrell. 

East Windsor Drive-In: Wilfred Howard. 

Danbury Drive-In: Reggie Pellitier. Waterford 

Drive-In. and Robert Duffy. Norwalk 

Drive-In. 

Prom New England Vending Concessions, 

Ira Loew brought in his assistant Christine 

Coleman. "Sis" Shapiro represented Concessions 

Enterprises: Nat Buchman, Joe 

Lourie and Sid Rudnick were present from 

Theatre Merchandising and Phil Lowe 

from Lowe Merchandising Service. 

Other registrants included: Arthur Rosenbush, 

manager for Yamins Theatres: 

Henry Gaudet, owner of the Weirs, Laconia; 

Theodore Fleischer, James Mahoney 

and Mai Green, Interstate Theatres; 

Herb Tevanian and his two brothers from 

Pride's Corner Drive-In, Westbrook: Joe 

Stanzler and his manager, Morris Freedman, 

Quonset Drive-In: Bob Zerinsky and 

his manager. Francis Cahalan. Claremont 

Drive-In: Bob Robie. Bedford Grove Drive- 

In; Harry McCrensky. Mohawk Drive-In. 

Gardner; Charles Brooks, who operates a 

circuit in northern Maine: James Guarino. 

Memorial Drive-In, Springfield: Ettie 

Masow: Barney Yanofsky; Ned Eisner: 

Norman Glassman; Robert Mechem and 

his manager, John Farrer, Gloucester 

Drive-In: Henry Erinakes, Loiisdale and 

Hilltop drive-ins: Pat Perri, John Vuona, 

Frank Vuona and Frank Sposato, partners 

in the Westerly Drive-In; Murray Cramer: 

Joseph Cohen; Mel Wintman, general manager 

of Smith Management: Carl Myshrall; 

Hy Young: Al Coury, Coury's Drive-In; 

Mel Safner: George Freeman and James 

Hayes, Yamins managers: Sam Seletsky: 

Joe Saunders: Peter Marrone: three representatives 

from Wonder Bread—Tom 

Cunningham, Tom Maloney and Frank 

Nichols: Carl Goldman, executive secretary 

of the organization, and his secretary 

Corinne Yaffee. 

Ray McNamara Aids Navy 

HARTFORD — Ray McNamara. Allyn 

Theatre, lined up "The Atomic Submarine" 

displays in conjunction with the U. S. 

Na\T recruiting bureau. Newspaper stories 

were planted, calling attention to the Atlantic 

Fleet's submarine base at Groton, 

59 miles southeast of Hartford. 

Drops Weekday Matinees 

HARTFORD—The 1.800-seat Daly, sole 

Connecticut Spanish first-run outlet, has 

dropped Monday-through-Friday matinees, 

opening now on those days at 5 p.m. Afternoon 

programs are continuing on Saturdays. 

Sundays and holidays, however. 

Ladies Free for 

'Anniversary' 

MIDDLETOWN, CONN.—Playing UA's 

"Happy Anniversary," Mike Adorno, assistant 

general manager of M&D Theatres, 

advertised free admission for every lady 

escorted by male adult on opening night 

only at the Palace, Middletown first run. 

NEW HAMPSHIRE 

The Strand Theatre in Manchester had a 

stage attraction January 27 when Roy 

Williams, direct from the Mickey Mouse 

Club, made a personal appearance there 

for a single performance in the afternoon 

Hunt, a member of the Manchester 

board of aldermen and operator 

of the Alton Drive-In in Alton dui-ing the 

summer months, has been awarded a citation 

by Post 79, American Legion, for 

meritorious service and loyal coopieration 

in training boys in the Little Baseball 

League and in football and basketball. 

Despite the long-standing joke about 

wooden nickels, they had real value at a 

recent Satui'day matinee at the Interstate 

Scenic Theatre in Rochester, where they 

w-ere distributed among the youngsters who 

bought admission tickets. They were good 

for purchases of candy, popcorn and other 

items on di-splay at the candy counter. 

An editorial in the Manchester Union- 

Leader charged that "although the motion 

picture industry has not officially repudiated 

its 1947 pledge not to hire Communist 

or Fifth Amendment pleaders, the fact of 

the matter is that the pledge has been 

broken with alarming regularity." The 

newspaper pointed out that in January 

1959 the Motion Pictui-e Academy of Arts 

and Sciences di-opped its anti-Communist 

ban and "now along comes Otto Pi-eminger, 

producer-director of the forthcoming film, 

'Exodus,' who not only admits that Trumbo 

Trumbo 

i 

, pro-communist affiliations 

and all. has written the script; he 

actually boasts of the fact." The Union- 

Leader editorial concluded: "Ronald Reagan, 

Ward Bond. Adolphe Menjou and other 

patriotic Hollywood personalities have 

their work cut out for them as they continue 

to warn the American people about 

Hollywood's latest romance with Communism." 

A proposed ordinance in Keene would 

require petitioners for overhanging signs 

to obtain approval from occupants of all 

property within 400 feet. It has been referred 

back to the city council committee on 

bills for second reading to be "clarified." 

Circuit Fights a Mayor's 

Censorship Attempts 

TAUNTON, MASS.—Bernard F. Cleary, 

the new mayor of Taunton. Mass.. who 

early in January requested the removal of 

the Brigitte Bardot film "A Woman Like 

" 

Satan from the Strand Theatre, has gone 

a step farther in his zeal to act as the 

self-appointed city censor. Sunday January 

31. he asked B&Q Associates, owners of 

the Strand, to place a "For Adults Only" 

sign at the theatre while playing MGM's 

"Girls Town" and to do the same for the 

Warner film "The Bramble Bush" when 

opened on Wednesday ( 3 > . Officials of the 

circuit maintain the mayor has no jurisdiction 

over the licensing of the theatre on 

weekdays, although he does issue licenses 

for Sunday entertairmient. Therefore, no 

one under 21 years of age will be admitted 

on Sunday for these two films. It is also 

understood that the circuit is planning to 

fight the mayor's precensorship requests 

as an abuse of a ruUng by the Supreme 

Court of Massachusetts on such actions. 

NE-2 BOXOFFICE February 15, 1960

. . The 

Norman Zalkind Praised 

For Wholesome Policy 

FALL RIVKR, MASS.—Norman Zalkind 

of the Strand Theatre was recipient of a 

letter of appreciation from the Most Rev. 

Bishop James L. Connolly for arranging 

a Wednesday (3) benefit showing for Nazareth 

HaU, a Catholic school for exceptional 

children, of "Embezzled Heaven." 

The Bishop also praised the well-known 

exhibitor for continuing a policy of wholesome 

entertainment. 

"I cannot forego this chance to tell you 

how much I appreciate the sincere caiTy- 

Ing out of your recent pledge to make 

the Strand Theatre one where parents 

and children might find wholesome recreation." 

the Bishop wi'ote to Zalkind. "It 

may have its difficult moments for you, as 

it is always hai-d for men of good will 

to get their point across in a highly confused 

and coldly calculating world. 

"The recent television quiz and pmyola 

scandal is proof sufficient, however, that 

most people resent sham and stand on the 

side of honesty. So, you will, I am sure, 

as time goes by, continue to build up a 

fine clientele in the city and enjoy an 

ever-widening circle of true friends." 

The benefit performance of "Embezzled 

Heaven" was sponsored jointly by the 

Catholic Women's Club and the Pall River 

Clover Club under the cochairmanship of 

Mrs. Michael J. McMahon and Wilfred C. 

Driscoll. 

John Downing Transferred 

To Embassy NY Office 

BOSTON—John Downing, office manager 

of Embassy Pictures Corp. in Boston, 

has been promoted to controller of the expanding 

corporation and has moved to the 

Embassy headquarters in New York in the 

Time and Life building. A section of the 

Embassy suite is occupied by Downing and 

his staff. 

Downing has been here for more than 

40 years. He started as cashier with Select 

Pictures but soon joined RKO as an auditor 

and later was head booker, office manager 

and sales manager, piling up 29 years 

of service with this company. When RKO 

dissolved, he joined Republic Pictures as 

exchange manager until they turned to 

states rights fiiins for distribution of their 

product. At this point, Joseph E. Levine, 

president of Embassy Pictures Coitj., invited 

Downing to join his company as office 

manager. Downing's move to the New 

York office was effective Monday (1). 

He has been active in charitable and 

civic affairs. He is a past commander of 

the Lt. A. Vernon Macaulay Post of the 

American Legion, the theatrical post, and 

Past Grand Knight of the Knights of Columbus. 

He has also been active in the 

charities of his church in Hyde Park, the 

Most Precious Blood Parish. 

Showing Operatic Films 

WrLLIMANTIC, CONN.—Russell Barret, 

Stanley Wamer Capitol, is showing 

his fh-st annual opera series, consisting of 

four operatic films, on four consecutive 

Tuesday nights at $1 top. Advance reservations 

sold for $3 per series. Films in the 

series are Madame Butterfly, Don Giovanni, 

Boris Gudunov and Figaro, the Barber 

of Seville. 

BOSTON 

Hrcade Marcoux has closed the Baylies 

Square Theatre in New Bedford for 

renovations. It will be reopened in midspring 

with new 70mm booth equipment. 

The theatre is being reseated, it has a new 

lobby, a new screen and a new name. When 

it reopens, it will be called the Arcade 

Theatre. Formerly a subsequent run following 

New Bedford, it will play first-run 

films under the new policy. It is outside the 

downtown theatre area. 

The news of the promotion of James M. 

Connolly from regional manager of the 

New England area at John Donnelly & 

Sons to a vice-president of the advertising 

company is of interest to theatremen 

in this city. Connolly was sales manager 

and later exchange manager of 20th-Pox 

for several years before resigning to join 

Donnelly. 

A recent storm in Maine and New Hampshire 

knocked down two marquees in front 

of drive-ins—the advertising display before 

Al Lourie's Kittery-York Drive-In in 

Maine and the North Hampton Drive-In 

of James Sayre in New Hampshire. During 

that same severe storm, UA salesman 

Al Fecke was caught in Vermont between 

up a 

Barre and Montpelier and was held 

day before roads were cleared. 

Hy Fine, district manager for New England 

Theatres, was ready to spend three 

weeks in Los Angeles visiting studios with 

Edward Hyman of AB-Paramount Theatres 

and calling on relatives in the area 

when he decided to call off the trip. The 

flu epidemic on the west coast and the 

uncertainty of the strike situation were 

the two reasons given for the postponement. 

( 2 

Angie Dickinson, who plays the nurse, 

Fran, in Warner Bros.' "The Bramble 

Bush," paid a quick visit to Boston after 

attending the world premiere of the film 

in three theatres in Miami. Her visits were 

limited to Miami, Boston and New York, 

as she is expected in Las Vegas to start 

work in "Oceans 11," in which she is costarred 

with Frank Sinatra and Dean Martin. 

Since finishing "The Bramble Bush," 

which had its New England opening at the 

Astor Theatre Tuesday she has completed 

another 

) , 

Warner film, "Rachel 

Cade," in which she plays the title role. 

Eddie Ruff of Ruff Film Associates left 

for the west coast via Chicago to spend 

three weeks in Los Angeles on three separate 

deals, one with James R. Grainger 

of the Inter-Continent Releasing Organization. 

Ruff Films has recently acquired 

the New England distribution for "Jazz on 

a Summer's Day," the film which was shot 

in Newport, R. I., during the jazz festival. 

It is now playing the Beacon Hill Theatre, 

where it had its world premiere. 

Sandra Polikoff of Taunton, secretary to 

Al Keene of Keene Advertising Specialties, 

is engaged to Steven Small of Brockton. 

He was recently discharged from the U. S. 

Marine Corps. 

James "Red" King, publicist at the Boston 

Theatre for the Cinerama productions, 

is a patient at the Faulkner Hospital, 

where he is recovering from a virus pneumonia 

bug . condition of Seth 

Field, managing director of the University 

Theatre, Cambridge, who is recovering 

from major sui'gery at Beth Israel 

Hospital, is considered good. He went under 

the knife for a kidney removal and 

is improving rapidly, according to his wife 

Eleanor. While he is recuperating, the theatre 

wiU be handled by Carl Benson and 

the assistant manager. 

Charles Bourgeois handled the publicity 

for the world premiere of the film, 

"Jazz on a Summer's Day," which opened 

Thursday (11), at the Beacon Hill Theatre 

for an extended engagement. Charlie is 

working on a "Celebrity Night," with wellknown 

figures in the jazz world to be 

present for the opening. A director of the 

Newport Jazz festival held each year in 

that city. Bourgeois is also publicist for 

George Wein and his Stoi^yville jazz center 

in Boston, The film, "Jazz on a Summer's 

Day," was filmed at Newport and 

featm'es leading jazz exponents and artists. 

By March 1 Columbia Pictures will have 

five first-run features playing simultaneously 

on downtown Boston screens, it was 

revealed by publicist John Markle, whose 

office is a beehive these days with promotions 

and tie-ins. "Suddenly, Last Summer" 

was playing the Gary. "The Mouse 

That Roared" was in its 15th week at the 

Exeter Street and looked promising for 

several more weeks. "Our Man in Havana" 

opens at the Kenmore Theatre Wednesday 

(171, "Who Was That Lady?" enters 

the Loew's Orpheum the following day 

and March 1 "Once More, With Peeling" 

is set for the Metropolitan. For "Who Was 

That Lady?" Markle is introducing Barbara 

Hines to the Boston press at a cocktail 

party at the Sheraton Plaza. He hopes 

to have Maureen O'Hara come in for press 

interviews a little later. She is cofeatured 

with Alec Guinness in "Our Man in Havana." 

The Paramount exchange office has installed 

the new call director phone system, 

doing away with the switchboard and 

Katherine Williams, the switchboard operator, 

who has gone to another office. 

Other Paramount news includes the fact 

that Jack McCarthy, head shipper is in 

Florida for three weeks on vacation, Margaret 

Finnemore has been promoted to secretary 

to Manager Dan O'Houlihan and a 

new stenographer, Ellen Bowes, has joined 

the staff. 

"Tunes of Glory," a United Aj-tists" release, 

is being filmed in Great Britain. 

SEATS Reupholstered and installed 

COVERS Made to order in all sizes 

CARPETS Repaired and installed 

SCREENS Repaired and refinished 

write or call 

AARON THEATRE MAINTENANCE CO. 

132 Harvord Street, Dorchester, Mass. 

GE 6-9463 

BOXOFFICE :: February 15, 1960 NE-3

. . Betty 

HARTFORD 

gill Murphy, Lockwood & Gordon's Cine 

Webb, came up with a headline-commanding 

gag for his holdover engagement 

of Columbia's "The Mouse That Roared": 

he presented Allen M. Widem, Hartford 

Times amusement editor, with a proclamation, 

naming the latter "Baron of Hartford," 

by authority of the mythical Duchy 

of Fenwick, which is the setting of the 

Columbia comedy import. 

Herman the pigeon was much in the 

news, too; Connecticut critics forwarded 

messages via carrier pigeon to Ernest Emerling, 

vice-president of Loew's Theatres, 

New York, from key Loew's Theatres in 

Hartford, New Haven and Bridgeport. The 

stunt, as news stories stressed, was part of 

advance buildup for MGM's "The Gazebo," 

a late February opener in this particular 

part of the country. 

The trade extended condolences to Mrs. 

Kate Treske, Lenox Theatre manager, on 

the death (through heart attack) of her 

38-year-old son-in-law, Herman Bohny, 

an employe of the New York International 

Airport. 

Dan Kahn of the Columbia home office 

exploitation department, and Floyd Fitzsimmons, 

who holds down a similar stint 

for Warners, came through ahead of "Suddenly. 

Last Summer" and "The Bramble 

Bush," respectively. Fitzsimmons also lined 

up a long-distance phone interview with 

"Bush" principal player Angle Dickinson 

for Allen Widem, who also interviewed 

Joseph L. Mankiewicz, director of "Suddenly," 

in New York. 

Dan Kahn of the Columbia home office 

exploitation force huddled with George E. 

Landers, Hartford division manager for E. 

M. Loew's theatres, over the Wednesday 

(3) opening at E. M. Loew's of "Suddenly. 

Last Summer." starring Hartford's own 

Katharine Hepburn. Kahn set up long 

distance phone interviews with director 

Joseph Mankiewicz and screenwriter Gore 

Vidal for Allen M. Widem of the Hartford 

Times . . . William Ornstein. ex-MGM 

home office tradepress contact, now Columbia 

field representative, wired a Cleveland-based 

interview with Otto Preminger 

to Widem. 

Lou Cohen, Loew's Poll, screened Continental's 

"Pretty Boy Floyd" for an audience 

of press and police representatives at 

Loew's Poll Palace ahead of the film's 

regional bow. Edmund Newman, brother of 

featured player Barry Newman, who happened 

to be passing through the city and 

heard of the screening, was interviewed 

by local newsmen. The attraction was 

booked for Loew's Poli-New England Theatres 

situations in Hartford, New Haven 

Bridgeport and Waterbury in Connecticut 

and Springfield and Worcester in Massachusetts. 


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Shulmon Rivoli Screening 

Main Film Twice Nightly 

HARTFORD—The 800-Seat. subsequentrun 

Rivoli. part of the Shulman Theatres, 

has resumed its former policy of screening 

the main feature twice per evening, thus 

enabling patrons to attend either an early 

or late performance. In recent weeks, the 

theatre had been running only one complete 

double-feature) show. 

I 

Mrs. Ann Gerard has been named house 

manager, succeeding Frank Dzikot, who 

has left the Shulman organization. 

BRIDGEPORT 

Jônroe Sachson and Herbert J. Leder, 

heads of the recently created film company 

of Le-Sac Productions, came here to 

attend a showing of their "Pretty Boy 

Floyd" at Loew's Poll Theatre. Sachson 

told Alfred Domian, assistant manager of 

the theatre, that they wanted to get audience 

reaction to the film at first hand. 

They were accompanied by Ray Fant. who 

has a featured role in the movie, and Eva 

Bessemer Blair, who was a script girl during 

the filming. Miss Blair is the daughter 

of the Rev. Dr. Stephen M. Bessemer of 

the Hungarian Reformed Church of this 

city. 

The Hi-Way and Beverly theatres used 

two-column ads on the church pages of 

the Post and the Telegram for "The Big 

Fisherman" . Lou, daughter of 

Don Felix, manager of E. M. Loew's drivein 

in Milford. will be a May bride . . . John 

F. Cody has succeeded William Cormier as 

manager of the Warner Theatre here. He 

comes from the Majestic Theatre in Providence. 

Dr. Eugene D. Jacobson, son of Morris 

Jacobson. has just completed his residence 

training in the specialty of internal 

medicine at the Upstate Medical Center in 

Syracuse, N. Y. Dr. Jacobson is staying 

with his parents for a time prior to starting 

a tour of duty with the U. S. Army at 

Ft. Knox, Ky. His father operates the 

Strand. Rialto and American theatres here. 

Judges for Ad Club Award 

SPRINGFIELD. MASS. — Ed Zern, onetime 

advertising manager of Warner Bros. 

Pictures and now vice-president and director 

of the Geyer, Morey. Madden & Ballard 

advertising agency, and author of "To Hell 

With Fishing," and Steven Dohanos. wellknown 

for his Saturday Evening Post covers, 

have been named judges in the annual 

merit awards competition of the Advertising 

Club of Springfield. An awards 

dinner will be held at Springfield's Sheraton-Kimball 

Hotel Tuesday (16). 

New Tommy Ford Comedy 

HARTFORD—Comic Tommy Ford, previously 

seen in UA's "The Sweet Smell of 

Success" and a states-rights attraction, 

"Street of Sinners," both filmed in New 

York, told Allen M. Widem of the Hartford 

Times, while here for a night club 

stint, that he is soon to start another 

Manhattan-based attraction, an independent 

production titled "Emiliano." It is a 

humorous story of a New York garbage 

disposal attendant. 

NEW HAVEN 

\A7aIter Silverman, Columbia manager, reported 

top audience reaction following 

the Hi-Way Theatre. Bridgeport, sneak 

preview of "Who Was That Lady?" . . . 

Vic Savage, who heads the Connecticutbased 

film unit known as North Star Productions, 

highlighted the Muscular Dystrophy 

Ass'n presentation of citations to 37 

telephone operators and other muscular 

distrophy workers who participated in a recent 

telethon. Savage had as his guests a 

team of 12 tumblers from the Meriden 

School for Boys. 

Mrs. Frances Augustine, who is with 

Loew's theatres in Bridgeport, was recuperating 

from painful injuries sustained in a 

Charles Kurtzman. home office 

fall . . . 

executive. Loew's Theatres, conferred here 

with Sid Kleper. Loew's College, and in 

Waterbury with Bob Carney, Loew's Poll. 

Alec Schimmel, U-I, reports tremendous 

boxoffice figures for "Sapphire," despite 

bitter cold weather and adverse driving 

conditions in more than a mere handful of 

Buena Vista 

Connecticut situations . . . 

has slated regular-price bookings of "The 

Big Fisherman"; the Rowland V. Lee production 

opened some months ago in the 

territory at an advance price scale. 

VERMONT 

The Montpelier city council has voted to 

reduce the annual licensing fee of the 

Capitol Theatre from $150 to $50. The 

Capitol is the only theatre in 'Vermont's 

capital . William R. Pryce. manager of 

. . 

the Capitol, has been confined to his home 

at 16 Elm St.. Montpelier. by illness. During 

his illness. Albert Mairchi, assistant 

manager, has been directing operations at 

the Capitol. 

Top state officials, 

Robert T. Stafford, were among the many 

guests at the premiere of the newest color 

motion picture on Vermont, "Green Mountain 

Legacy," in Montpelier the night of 

January 28. The film was produced for 

the National Life Insurance Co.. with headquarters 

in Montpelier. by Bay State Film 

Productions of Springfield. Mass. The 

movie, portraying some of the contributions 

which Vermont has made to the nation 

and world, will be distributed nationally 

to community groups and television stations. 

It is estimated that 2,500,000 persons 

will see it during 1960. 

headed by Governor 

Eric Crawshaw President 

NEW LONDON. CONN.—Eric Crawshaw 

has been elected president of Local 439, 

lATSE. of New London. Also serving are 

vice-president, Leslie Nowell; financial 

secretary and treasurer, John S. Kane; recording 

secretary. Benjamin H. Rose; business 

agent, Fred Nowell; trustee, Thomas 

Kenure; executive board, Anthony Osowski. 

W. W. Lucas; delegate to state, local 

and third district, Fred Nowell; alternate, 

Lucas; sergeant-at-arms, Kenure; delegates 

to central labor union, Fred NoweU, 

Kenure and Lucas. 

NE-4 BOXOFFICE :: February 15, 1960

— 

— 

I 

Canada 

Three Big Ones Pass 

7 Weeks at Toronto 

TORONTO — New pictures opened at 

several ace theatres after a spell of severe 

weather but "Ben-Hur" continued to lead 

the parade in its seventh week at the University. 

Also doing a seventh week were 

"Operation Petticoat" at Loew's and "Carry 

On Teacher" at the Hyland. 


Carlton Happy Anniversory (UA) 110 

Hollywood A Summer Place (WB), 4t-h wk 105 

Hyland Corry On Teacher (Ronk), 7th wk 105 

Imperial Cash McCall (WB) 110 

Loew's Operation Petticoat (U-l), 7th wk 100 

Nortown— Pillow Talk (U-l), 3rd wk 100 

Tivoli The Big Fisherman (BV), 2nd wk 110 

Towne The Scapegoat (MGM), 3rd wk 110 

University Ben-Hur (MGM), 7th wk 135 

Uptown The Gazebo (MGM) 110 

'Pillow Talk,' 'Never So Few' 

Strong Vancouver Holdovers 

VANCOUVER—The best showings were 

made by "Pillow Talk," in its fifth week, 

and "Never So Pew," in a second week, 

both films rating "good" marks. 

Capitol The Story on Page One (20th-Fox) . . Fair 

Cinemo High School Big Shot (SR); T-Bird 

Gang (SR) Moderate 

Orpheum hiever So Few (MGM), 2nd wk Good 

Plaza The Blue Angel (UA); Stronge Affections 

(Rank) 

Fair 

Stanley South Pacific (Magna), 66th wk Good 

Strand The Miracle (WB) Fair 

Studio Look Back in Anger (WB) Foir 

Vogue Pillow Talk (U-l), 5th wk Good 

Telemeter to Present 

Sunday Hockey Contests 

TORONTO — Trans-Canada Telemeter, 

Ltd., a subsidiary of Famous Players, has 

acquired rights for television transmission 

of Sunday night National Hockey League 

games which the Toronto Maple Leafs 

play away from home, starting February 

28 at New York's Madison Square Garden. 

The hockey telecasts will be made available 

to pay-video viewers in the Etobicoke 

suburb of Toronto where Telemeter is preparing 

to start its first cable system with 

some 1,000 customers, according to Eugene 

E. Fitzgibbons, president of TCT. 

The hockey games at Maple Leaf Gardens 

here on Saturday nights are broadcast 

by the Canadian Broadcasting Corp. 

over it TV and radio networks. 

Trans-Canada Telemeter will operate 

three channels in Etobicoke. Channel A 

will carry first-run motion pictures and 

sport features, Channel B will have secondrun 

films while Channel C, which will be 

free, will have local programs. 

President J. J. Fitzgibbons of Famous 

Players expressed confidence in the success 

of Telemeter. He said: "We know 

through surveys that if the viewer is offered 

topflight entertainment, uninterrupted 

by commercials, he will be glad to 

pay the cost." 

Matt Park, Alberta Ass'n 

President, Secretary Dies 

CALGARY—Matt Park, secretary of the 

Alberta Theatres Ass'n the last four years, 

died recently of a heart attack. Park entered 

the theatre business in the early 

1930s with the purchase of the Audien in 

Wetaskiwin. which he sold in 1949 and resumed 

residence in Calgary. He was president 

of the old Alberta Independent Theatres 

Ass'n, and became first president of 

the Alberta Theatres Ass'n. 

Rank Shift to Fox Won't 

Affect Odeon Bookings 

TORONTO—The official 

announcement 

from the Rank organization in Canada regarding 

the change in distribution arrangements 

for JARO releases in the Dominion 

follows: 

"The Rank Organization announces that 

in accordance with its policy of rationalization, 

its film productions will be distributed 

in Canada by 20th Century-Fox 

Corp. from the First of April 1960. Consequently, 

Rank Film Distributors of Canada, 

Ltd., will cease distributing the 31st 

of March next. 

"The operations of the Odeon Theatres 

I, Ltd.. will not be affected, and 

the Rank product will continue to play in 

the Odeon circuit. 

"Prank Vaughan. general manager of 

Rank Film Distributors of Canada, will 

act as the producer's representative for 

Rank in Canada and will work in close association 

with 20th Century-Fox." 

Big Convention Program 

Discussed at Toronto 

TORONTO—A special meeting of the 

Variety Club under the chairmanship of 

Nat A. Taylor was held to discuss arrangements 

for the 33rd Variety International 

convention May 31 to June 4 in the Royal 

York Hotel here. 

Taylor, president of 20th Century Theatres 

and a past chief barker of the Toronto 

tent, is chairman of the committee 

for the publication of a convention souvenir 

program. 

Phil Stone, fii'st assistant chief barker, 

conducted a "Have a Heart" drive in support 

of the Variety heart fund in conjunction 

with the observance of St. Valentine's 

Day. The public was invited to 

send valentines, accompanied by cash contributions, 

to favored radio announcers 

for special prizes. The donations went to 

the Variety Village fund. 

Sunday Relaxation Vote 

May Be Held in Kingston 

OTTAWA—The second city in Ontario 

this year to move for easing of restrictions 

on Sunday activities is Kingston where Aid. 

George Webb has notified the city council 

he will seek a referendum on the question 

of amending the Sunday laws. 

Last month in Ottawa a similar proposal 

was given public discussion. At Toronto 

the Ontario legislatm-e is considering 

a bill to amend the Lord's Day (Ontario) 

act so that Sunday concerts and 

other musical performances for which an 

admission fee is charged can be conducted 

anywhere in the province. The wording of 

the amendment is such, in its present 

form, that it would be possible to show 

musical films in theatres for paying audiences. 

'Bismarck' Is Premiered 

TORONTO—Coinciding with the royal 

premiere February 11 of the feature in 

London under the patronage of Prince 

Philip, "Sink the Bismarck" was given a 

special screening at the Toronto Imperial 

sponsored by the Navy League of Canada 

and the Canadian Navy. The picture is a 

20th-Fox release. 

MONTREAL 

finder the sponsorship of Atlas Film Distributors, 

French film festivals were 

held at Quebec City and in Montreal. The 

festival in Quebec City was opened with 

"Le Clochard," which stars Jean Gavin. 

At the premiere were Georges Danizeau, 

French consul; Jacques Nicaud, Montreal, 

representative of French Film producers; 

Joe Oupcher and Harry Cohen of Atlas, 

and city officials and entertainment artists. 

Lome Etienne and his art department at 

United Amusement Co. headquarters were 

busy preparing banners for the simultaneous 

opening at six theatres of "Odds 

Against Tomorrow" . . . "Ben-Hiu-" was in 

its seventh week at the Alouette. "Room 

at the Top" also was in its seventh week 

at the Avenue Theatre. Tony Filiatreault 

of the Avenue reports his lobby exhibit 

of seven paintings by artist Alice Rawston 

is drawing much comment. They're 

abstracts. 

The Bell Theatre, A. F. Belair's theatre 

at Blis des Pilions, 25 miles north of here, 

was destroyed by fire. It was a 300-seater 

. . . R. Coutu planned to close his Theatre 

Ideal at Notre Dame du Nord indefinitely 

March 1 . . . The wife of J. 

Gagne, owner of the Ville-Marie Theatre 

in the town of that name, was in Notre 

Dame Hospital. 

Edward Simard and Lucien Lachapelle, 

who own the Sorel and Eden theatres 

at Sorel, were in Florida . . . National 

Carbon Co.'s Mr. Butters of Toronto was 

at the Best Theatre Supply Co. office. 

Reine France, cashier at La Comedie 

Prancaise, was held up by a lone bandit, 

reported Gratien Gelinas, manager. 

Plea to Theatres to File 

Data on 1959 Business 

OTTAWA—The government statistical 

bureau has issued a plea to independent 

theatre owners throughout the country to 

fill out report forms on their business operations 

in 1959 so that the annual film 

survey can be published without delay. 

The bureau pointed out that its annual 

theatre report for 1958 had not been completed 

because some independent exhibitors 

had failed to supply data on gross receipts, 

paid admissions, taxes and film 

rentals for confidential use. Only interim 

reports for the 1958 year had been compiled. 

Complete information is important in 

dealing with amusement tax and other 

matters affecting film entertainment 

sometimes of benefit to exhibitors, it was 

stated. 

^ In Eastern Canada 

(J 

For prompt service, technical Know-How, 

All repairs and Large stock of 

replacement parts 

Remember 

BEST THEATRE SUPPLY REG D 

4828 St. Denb Street Vi 2-«762 

Montreal 

BOXOFFICE :: FebruaiT 15, 1960 K-1

. . Manager 

VANCOUVER 

^rantel Broadcasting Co., headed by Art 

F. Jones, who also heads Artry Film 

Productions here, was awarded the license 

for establishing Vancouver's second television 

station. Vantel and Jones won out 

among five applicants. 

Irene Schnepf, Dominion cashier, and 

her sister, Bette Hicks, former Vogue cashier, 

are back from a visit with their parents 

in Christchurch, New Zealand. They 

had been called home by the serious illness 

of their mother, who is now recovering. 

The girls were away from Canada for four 

. . . months Lorna Tyreell, International 

Cinema cashier, was married to Ivan Green 

at Grand Manan. N. B. They spent their 

honeymoon in Toronto. She is now back 

at her job at the theatre. Her husband is 

a marine engineer with headquarters in 

the Yukon Territory. 

The father of Lester Stratton, manager 

of the Columbia, New Westminster, a FPC 

. . Violet Hosford, has 

house, died suddenly of a heart attack 

who 

in 

his 73rd year . 

been with 20th-Fox for ten years, has resigned. 

She will visit in her hometown, 

Edmonton, before announcing her new 

connections. 

Visitors on Filmrow included Ted Bobier. 

Lode. Wells; J. H. Clark. Chilliwack 

Drive-In; Paul Gauthier. Carib. Quesnel. 

and Ed Jette. Nova, North Vancouver . . . 

New BoxoFFiCE subscribers are Shirl Wilson, 

president of Cinema Service, and Don 

Poll, president of the Vancouver branch of 

Picture Pioneers. 

VVally Hamilton, president of Trans- 

Canada Films, was in Toronto to attend 

a meeting of Film Laboratories, of which 

he is an officer ... J. J. Fitzgibbons jr., 

head of Theatre Confections in Canada, 

was here on an inspection trip . . . We are 

hearing reports that drive-ins in this area 

will offer special low admission rates this 

summer for small cars, which are called 

"puddle jumpers" out this way. 

Chinese movies from Hong Kong are 

playing at three local theatres—they play 

all day Sunday only—and at Victoria and 

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Also new British-Luxury Chairs available 

THEATRE CHAIRS 

Spring edge steel bottom seat cushions and 

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Corpeting, osphalt, rubber. Vinyl tiles end 

linoleum. 

WE ARE FACTORY AGENTS- 

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Drop us G line—we will give you photogrophs 

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RECREATIONS, 

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TliMtre Chalrt. Carpet. Lmolnim and Tile Division 

945 GRANVILLE ST., VANCOUVER 

MARINE 5034-5428 

in several Fi-aser Valley spots. There are 

now more Chinese here on the Pacific than 

any place in Canada or in the U. S.. with 

the exception of San Francisco 

Disney will start 

. . . Walt 

shooting "Nomads of the 

North" around Lake Louise. Banff and Jasper 

in Alberta in March. It's a Canadian 

outdoor adventure tale in Technicolor. 

. . . Charlie 

"Ben-Hur" is now dated to open at the 

suburban Stanley, which has just finished 

a 67-week run. a local record 

Straw, retired FPC manager, returned from 

a California holiday with his wife. They 

make their home here on the coast . . . 

The population of Greater Vancouver increased 

at the rate of 50 persons per day 

last year to reach the current total of 

624,000. The largest increase was in Buinaby, 

which increased by 4,900 persons to 

97,900, most newcomers being fugitives 

from the cold prairie provinces. 

Dualing of Top Films 

Blamed in Chicago 

CHICAGO—One reason for attendance 

slumps is the double-billing of two important 

pictures in lesser runs, Edwin Silverman 

of the Essaness circuit declared in 

a yearend statement. 

"People in the neighborhoods like a 

steady flow of good entertainment instead 

of a feast or famine of quality." Silverman 

said. 

Silverman said fjeople have been spoiled 

by big double feature combinations such 

as "Imitation of Life" and "The Mating 

Game," also "Shaggy Dog" and "Rio Bravo" 

and "Some Like It Hot" and "Pork 

Chop Hill," etc. 

"When these combinations are compared 

with lesser product which becomes 

available, the drop in attendance is accentuated," 

he pointed out. He mentioned 

that "Career" and "A Summer Place" were 

double billed, and said. "Each of these 

pictures could be shown on individual programs, 

rather than double-featured and 

thereby impede a steady flow of pictures 

of this caliber." Silverman stressed that 

each of the above attractions played in 

the Loop single bill at $1.80 top admission. 

When one circuit double bills two top 

attractions such as "Career" and "A Summer 

Place," other smaller theatres are 

forced to do the same in order to be able 

to compete, Silverman said. 

Negro Artists Elect 

HOLLYWOOD—Maggie Hathaway has 

been elected first 

president of the recently 

organized Negro Artists Motion Picture 

Guild. Other officers are Wesley Gayle, 

Leona Duckett and Frances Neeley, vicepresidents; 

Norman DeJoien, corresponding 

secretary; Mae Johnson, recording 

secretary; Pay Fifer, financial secretary, 

and Jimmy Fields, treasurer. 

Big Opening ior "Thieves' 

TORONTO—Canadian Odeon staged a 

multitheatre opening of "Seven Thieves" 

at the Fairlawn and six other units in the 

Toronto district and in the nearby cities 

of Hamilton, Guelph, Brantford and St. 

Catharines. 

OTTAWA 

Columon and Sheba" closed the 11th at 

the Nelson after a run of seven weeks, 

and was followed the next day by "Porgy 

and Bess" in Todd-AO. which had just 

completed 24 weeks at the Tivoli in Toronto 

Some 200 artists and musicians 

have 

. . . 

come forward for the special show 

Sunday night i21i at the Capitol in tribute 

to the late Ray Tubman, manager of 

the theatre for many years. The proceeds 

to be used for two university scholarships 

under the direction of the Ottawa Theatre 

Managers Ass'n. 

Manager Jim Chalmers of the Elmdale 

found "The Bridal Path" to the public 

liking here and the picture was held for a 

D. B. Stapleton's Center 

third week . . . 

had its first holdover in months when 

"Goliath and the Barbarians" stayed for 

a second week . Ernie Warren 

kept "On the Beach" for a second week 

at the crowded Elgin ... A government 

trade report said the sale of television sets 

in the Dominion totaled 405,006 units in 

1959. A decline for the fourth straight 

year. The number of radios sold was 770,- 

285, which was more than in any year 

since 1950, for which the total was 820,- 

772. 

For a change of pace which paid off 

nicely. R. E. Maynard of the Francais 

turned to a combination policy all last 

week at $1 top. the stage headliners being 

Patty Wayne, dancer, and the Four Ink 

Spots. The film feature was "Count Five 

and Die" . . . The opening, after many 

weeks of preparation, of the Civic Auditorium, 

formerly the Regent Theatre at 

Brockville, was called a historic occasion 

by the Brockville Recorder and Times. The 

original theatre was opened in 1911 and 

was closed two years ago when Famous 

Players relinquished the lease. 

Ralph Ellis has gone to Emope to seek a 

buyer for the RCMP film series which was 

produced in the Gatineau Park area near 

Ottawa. The sale of the serial is also being 

negotiated in the United States . . . 

The Little Elgin has passed seven weeks 

with "The Mouse That Roared." 

Warner Bros. Combines 

Two Studio Divisions 

HOLLYWOOD—Warner Bros, 

has combined 

its TV commercial and industrial 

films division with its cartoon division 

as a result of the resignation of John W. 

Burton from his post heading the cartoon 

spot. David H. DePatie, general manager of 

the commercial and industrial films division, 

has been appointed general manager 

of the combined organization. 

Some 30 theatrical cartoons are planned 

for production by Warner Bros, this year. 

Small Moves Heaciquarters 

HOLLYWOOD — Edward Small has 

moved his headquarters from Paramount 

Sunset studios to the Samuel Goldwyn lot. 

head offices for United Artists which company 

will release his current projects. 

"Jack, the Giant-Killer" and "The Mousetrap." 

The latter is in association with Victor 

Saville. 

BOXOFFICE :: February 15. 1960

. . 

. . 

. . Jack 

TORONTO 

. 

lyTanagers of Odeon units in Toronto, 

Hamilton, Oakville, St. Catharines 

and Brantford sat in with top officials at 

the headquarters here to discuss "Seven 

Thieves" after a private screening of the 

pictui'e, which proved different, it was 

said, because not one shot was fired during 

the 100-minutes of i-unning time 

The independent Rio, 500-seater downtown, 

aroused comment when it played a pair of 

revivals with this line: Charlton Heston, 

star of Ben-Hur, in Arrowhead and The 

Savage, while the new "Ben-Hur" was in 

its seventh week at the University here. 

John Windsor, who enjoyed a reputation 

as a master sculptor of ornamental 

plastering, having produced figures which 

adorn several downtown theatres as well 

as churches and public buildings, died . 

Hilda Cunningham of MGM reported 

George Peppard, George Hamilton and 

Luana Patten of the cast of "Home Prom 

the Hill" which has been screened at the 

Towne, will be here. 

Manager Bill Burke of the Capitol, 

Brantford, reports the Kiwanis Club will 

present on the stage the musical "Brigadoon" 

on the 17th to help finance its 

charity activities . . . Projectionists Local 

173 has elected these officers: President, 

James Stui'gess; vice-president, Bert 

Measures; secretary-treasui'er, Andrew 

Pura: business agent, Pat Travers, and 

delegates, Sturgess, Travers and George 

Jones. 

Manager Vic Nowe of the Carlton featui-ed 

a short, "Man of Music" in which 

Healey Willan, well-known Toronto organist 

and composer, and the St. Mary 

Magdalene choir, appear. It was on the 

program with "Happy Anniversary" . . . 

Ed Hocura, reviewer of the Hamilton Spectator, 

was in New York on what can be 

called a busman's holiday—seeing more 

pictures. 

Smoke Empties Theatre 

TORONTO—The 1,070-seat Capitol at 

Kitchener, a unit of Aliens' Premiere Theatres 

circuit, had to be evacuated when 

smoke penetrated the auditorium from a 

fire which destroyed nearby stores and 

apartments with a loss of $450,000. There 

was no panic as the audience filed to the 

street. The fire marshal's office is investigating 

the blaze, which did not prevent 

the reopening of the theatre the following 

day. 

Circus in 

Afternoons 

TORONTO — General Manager Hiram 

McCallum reported the afternoon grandstand 

show at the Canadian National Exhibition 

next summer will consist of a circus 

sponsored by Rameses Shrine but no 

contract has been signed for night performances 

for which Red Skelton is expected 

to be the headliner. Jack Arthur, 

formerly with Famous Players, is in England 

to see what shows are available there. 

Projectionist Takes Over 

NEW MADRID, MO. — Vincent "Red" 

Rost has tui-ned over his Dixie Theatre to 

Earl Cokenoui-, projectionist for Rost 22 

years. 

'Porgy' Premiere Proceeds 

To World Refugee Year 

HOLL"YWOOD — Fi-om Munich. Germany, 

comes word that Samuel Goldwyn 

will contribute the entire proceeds of the 

"Porgy and Bess" European premiere to 

the World Refugee Year, sponsored by the 

United Nations. 

A committee, headed by Ambassador 

Wolfgang Jaenicke and including West 

German President Heimich Luebke, Chancellor 

Conrad Adenauer, ex-president Heuss 

and Bavarian Prime Minister Hans Ehard, 

will divide the proceeds from the April 1 

premiere at the Royal Palast Theatre, 

Munich, between the Gei-man Refugee 

Committee and the United National High 

Commission on Refugees at Geneva for 

distribution throughout the world. 

Producer Goldwyn and Mrs. Goldwyn 

will attend the premiere and will be guests 

at a reception in then- honor. 

D.W.Griffith Award 

For George Stevens 

HOLL'YWOOD—George Stevens was the 

sixth recipient of the D. W. Griffith 

Award of the Directors Guild of America 

at the organization's annual awards dinner 

Saturday (6). Frank Capra, Guild 

president, received the same award last 

year. 

The award is bestowed in recognition 

of outstanding creative achievement over 

a long period of years. Stevens was similarly 

honored in 1953 when he received 

the Irving G. Thalberg Memorial Award 

of the Academy of Motion Picture Arts 

and Sciences and has won two "Oscars" 

as best director of the year. 

51 Added to Pension Plan 

HOLLYWOOD—Fifty-one quaUfied industry 

veterans have elected to retire imder 

the Motion Picture Industry Pension 

Plan and have started receiving $75 

monthly payments, reported George Flaherty, 

Pension Plan board chairman. The 

total number of retirees under the plan 

now stands at 565. 

ST. 

SGhcfinB 

JOHN 

gen Snelgrove, local manager, will turn 

over operations of the local Rank 

Film Distributors office to 20th-Fox come 

April 1 . . . With B&L Theatres turning 

over its advertising to the Maritime Poster 

Exchange, Morris Elman will be unemployed 

. Bernstein of Toronto, Allied 

Artists general sales manager, conferred 

at the St. John office with Len 

Herberman, manager. Together, they called 

on circuit heads. 

Bobby E. Myers, Famous Players Canada 

Corp., eastern division manager, was at 

the company's local theatres. In Halifax he 

conferred with Jim McDonough, district 

manager, who is recuperating after a long 

illness. The Famous Players showplace 

there, the Capital, had a close call when a 

$100,000 fire occurred in the building next 

door. Though the patrons smelled smoke 

there was no confusion and the show continued 

... A $175,000 fire destroyed a 

three-story building opposite the Mayfair 

Theatre building here. 

Doug King, manager of the Strand 

Odeon here, was being congratulated on 

placing second in the annual Showman of 

the Year competition conducted by the 

Odeon Theatres. King received the showmanship 

certificate and a cash award. 

These awards are given weekly and the 

manager with the most awards at the end 

of 52 weeks is declared Showman of the 

Year. King received six awards against 

the winner's seven. Eddie Leigh, Capital 

Theatre, Moncton, tied for third place. 

Seen on Filmrow: Charles Staples, owner 

of the Queen, St. Stephen, and A. J. Paul, 

owner of the Grand Lake Drive-In at 

Minto, N. B. 

At Toronto Art Houses 

TORONTO—Among the leading art theatres 

around town, "Smiles of a Summer 

Night" from Sweden was good for a third 

week at the Christie on St. Clair avenue 

while "The Mouse That Roared" did likewise 

at the International Cinema. "Eugene 

Onegin" held for a second week at Toronto's 

Radio City on Bathurst Street. 

D 2 years for $5 D 

D Remittance Enclosed D Send Invoice 

THEATRE 

STREET ADDRESS 

TOWN ZONE STATE.. 

NAME 

1 yeor for $3 D 3 years for $7 

POSITION 

^^^^THE NATIONAL FILM WEEKLY 52 issues a year 

825 Van Brunt Blvd., Kansas City 24, Mo. 

BOXOFFICE :: February 15, 1960 K-3

— 

Ideas still 

pay! 

Anyone can find 

ideas, 

but successful exhibitors 

make ideas work for tfiem * 

Whether you create, collect 

or adapt ideas, the main 

thing is to keep them stirring 

to build business for you. 

From Cover to Cover — 

BOXOFFICE Brims with Helpfulness 

*One exhibitor collected BOXOFFICE 

Stories on Children's Shows, and has 

boosted matinee business 100% by 

adapting them for his own theatre. 

As never before, better methods pay good 

dividends in show business. Men in high 

places cmd men in low places all have 

learned that it pays and pays to promote pictures—every 

day in every way . . . For good 

ideas in the news and in the service departments, 

read and use each issue of 

BOXOFFICE 

Nine Sectional Editions - To Fit Every Distribution Area 

K-4 BOXOFFICE :: February 15, 1960

— 

— 

; 

"u1 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• REVIEWS OF FEATURES 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• SHOWMANDISING IDEAS 

THE GUIDE TOm BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Tingler' Stimulates 

Writers of Columns 

"The Tingler," which opened at the 

Lyric in Minneapolis and the Riviera, St. 

Paul, received fine publicity from columnists 

of newspapers in both cities. 

Will Jones of the Minneapolis Tribune 

wrote that he hadn't heard such screaming 

"since the last Elvis Presley movie 

and they do it without wires." Jones was 

referring to the boxes which were placed 

under the theatre seats which, he said, 

"provide carefully timed fanny massage 

. . . That's where the screaming reaches 

its worst." 

"They're having a screaming ball at 

the Riviera these days" was the way Bill 

Diehl started his Look 'N' Listen column 

in the St. Paul Dispatch in describing 

"The Tingler." 

"St. Paul girls have passed their scream 

test," he declared. "The yells that have 

been filling the Riviera match anything 

ever recorded on wax or film." 

1^4 Diehl also reported that Arlo Van Syck- 

" • 

manager of the Riviera, hired a girl to 

el, 

run screaming from the theatre at certain 

performances. At one show where 

the girl was not on hand, a gal came 

yelling out of the auditorium. Van Syckel 

couldn't figure out how come she was 

working at that show. The girl proved to 

be a real case of hysterics and wouldn't 

even go back into the theatre for her 

coat. 

Big Profits in Giveaway 

Of Motor Cars; Try It 

There's big extra profits in car giveaways 

when put over with a lot of hoopla 

and push. 

Schine circuit is offering a bonus of 

$300 to managers who get car giveaways 

signed before March 1. In addition, the 

circuit offers 15 per cent of the receipts 

to the managers on giveaway nights, and 

10 per cent of the receipts on registration 

nights. 

Pressbook Yields Display 

J. W. Beach, manager of the Levon Theatre 

in Enfield, N. C, made a display in 

the lobby taken entirely from the pressbook 

in order to conserve expenses. The 

display was on "Farewell to Arms." 

J Has Greek-Style Barbecue 

Garland Morrison, Starlite Di-ive-In at 

Goldsboro, N. C, has installed a Greekstyle 

chicken barbecue, and is promoting 

the new equipment through the local newspaper 

and his weekly program. 

Good Neighbor Spirit in Action for Abner 

Tiein Spans Border^ El Paso to Juarez 

Bill Bohling, who operates the Ellanay 

Theatre in El Paso, a Trans-Texas operation 

643 miles from its home base in Dallas, 

extended his hands in true good-neighbor 

fashion across the border for a nice 

promotion on "Li'l Abner." 

Peter Palmer, the Li'l Abner in the film, 

was booked at La Fiesta, a restaurant and 

bar in Juarez, Mexico, which is on the 

other side of the Rio Grande from El Paso. 

Bohling supplied stills and display paper 

on Palmer and the film to Efrem Valle, 

general manager of La Fiesta, described 

in its letterheads as "the most beautiful 

place in the Americas." 

Bohling also used a film strip at the 

end of each showing of "Li'l Abner" announcing 

Palmer's appearance at La Fiesta. 

Valle reports he made up a standee announcing 

the coming of Peter Palmer at 

his night club and also in "Li'l Abner" 

at the Ellanay in El Paso. "This display 

literally has stopped our patrons as they 

depart from La Fiesta," Valle informed 

Bohling. "I am sure we both will share 

in profits from this promotion idea. 

"We, too, in announcing Peter Palmer's 

coming appearance on our floorshows are 

calling attention to the movie when it 

opens at the Ellanay Theatre. 

"Such a publicity tiein is more than ordinarily 

noteworthy because we are situated 

across the border from each other 

in two different countries. This is truly a 

Standee in the entrance of La Fiesta night club 

in Juarez, Mexico, announcing the appearance of 

Peter Palmer as a floorshow attraction, and in 

"Li'l Abner" on the screen of the Ellanay Theatre 

across the border in El Paso, Tex. 

lêrfect example of the good neighbor 

spirit in action." 

Patrons at Clark Vote Alltime Favorites 

Balloting in the second annual Hall of 

Fame poll at the Clark Theatre in Chicago, 

is being conducted this month. Patrons 

vote for their five alltime favorite 

stars, which will be added to last year's 

ten poll winners. 

In the Clark's first Hall of Fame poll 

made last February, the patrons' ten favorites 

were Greta Garbo. Clark Gable. 

Charles Chaplin, Rudolph Valentino, Bette 

Davis, Mary Pickford, Spencer Tracy, 

John Bari-ymore, WaUace Beery and Iôn 

Chaney. 

The 100 patrons whose lists of choices 

most closely correspond with the winning 

list will win prizes from the Clark. The 

first prize is a year's free passes; second, 

free passes for six months; third, free 

passes for thi-ee months. Fourth through 

tenth place winners will get a pass entitling 

them to free admission to the Clark 

for a month; winners U through 25 will 

get a Clark Cinebook; and 26 through 100 

will receive two free admissions each. 

Pictures of the five new Hall of Fame 

selections wOJ be enlarged and added to 

the last year's choices aheady displayed 

in the theatre lobby. 

Town Crier in Loop 

A town crier in oldtime regalia, including 

the hand bell, carried signs heralding 

"Happy Anniversary" at the Roosevelt 

Theatre in Chicago. The crier walked 

up and down State street. 

Passes to 'Hell' for Nurses 

Virginia Setzer, manager of the Sparta 

Tlieatre in Sparta, N. C. gave passes to 

the first seven nurses attending "Five 

Gates to Hell." 

BOXOFFICE Showmandiser Feb. 15, 1960 — 25 — I

. . 

cards 

. . 

. .

. 

Tyler' Bow on 31 Florida Radio Stations; 

Photo Story on Stubbs on Dallas Start 

Walter Tremor, advertising director for 

Florida State Theatres, was proud of the 

PST team which participated in staging 

the live radio broadcast from the lobby 

"'u^ of the Florida Theatre in Sarasota, January 

21 for the world premiere of "Toby 

Tyler." 

In summing up results. Tremor reported 

31 radio stations carried the live broadcast 

and 11 stations carried it on tape. 

The stations were located in 22 cities 

and towns scattered over Florida. 

"It was probably the biggest radio promotion 

in the history of Florida, if not 

the entire country, and it was conceived 

and engineered by Ray Starr, our radio 

and television specialist," Tremor said. 

The motion picture had prenational 

openings a few days after the Sarasota 

premiere in 21 other theatres operated by 

FST. The radio show earned a rating of 

7.5 in an independent survey of live broadcasts. 

The highest radio rating in Florida 

for any broadcast time is 6.9. Thus, the 

"Toby Tyler" show gave the station broadcasting 

it at least a six-point lead on his 

nearest competitor. 

Needless to say, the enormous success 

of the radio show became a big advertising 

factor in giving PST houses top attendance 

figures for their statewide openings. 

Photo Story on Stubbs in Dallas 

When Mr. Stubbs, the chimpanzee who 

has costar billing in "Toby Tyler," opened 

with the famed Marquis chimp troupe at 

the Theatre Lounge in Dallas, the Interstate 

Theatres publicity office was quick 

to capitalize on this windfall. A screening 

was arranged for Mr. Stubbs and his 

handlers at the Interstate screening room 

for the film, due to open at the Majestic. 

The very appearance of the chimps at 

the Theatre Lounge was a bit of news in 

itself, since impresario Barney Weinstein 

there usually features girls, girls and more 

girls, so it was not too difficult to line up 

the Dallas Times Herald, which sent a 

photographer and a feature writer to cover 

Mr. Stubbs viewing himself in "Toby Tyler." 

The newspaper front-paged the photo 

feature in a six-column layout, with the 

story mentioning both the upcoming films 

at the Majestic and the chimp troupe at 

the night club. 

Students from the Woodrow Wilson High School 

"Curcus Honorum" Latin class were properly 

garbed to see "Ben-Hur" at the downtown Tower 

Theatre in Dallas. The doss members turned out 

in full force and in the ancient Roman togas. The 

"surprised" Tower Manager Robert White is seen 

showing three members of the group the souvenir 

booklet from the film. They ore Betty Monk, Elaine 

Lusk and Walter Hillsman. 

Citation Winner Wins 

Promotion in Texas 

Ken Finlay, contributor to Showmandiser 

during the last year, who won a Boxoffice 

Citation for 

his displays and ads, 

has been promoted to 

manager of the 

Showboat Th e a tr e, 

top house of the Long 

circuit in Texas City, 

Tex. Finlay will continue 

to manage the 

Texas Theatre there. 

Finlay joined Long 

Theatres two years 

ago, after almost 25 

Ken Finlay years of exhibition 

experience that 

started as a boy of 14 when he helped 

his father who operated theatres in North 

Carolina. He later joined Famous Players 

Canadian and managed theatres in Halifax 

and Montreal and served as exploitation 

director in Winnipeg. He returned 

to the U. S. as manager for Alliance 

Amusement Co. and Pox Wisconsin in 

Wisconsin, finally going south to join Long. 

'Lady?' in Big Ads 

A portrait of Janet Leigh, with credits 

for "Who Was That Lady?" a Columbia 

release, appears in full-page, full-color Lux 

soap advertisements in the January issues 

of Life, Good Housekeeping and Ladies 

Home Journal magazines. 

Hoover Men Over World 

To Help Sell 'Havana' 

More than 22,000 franchised Hoover dealers 

in many countries will participate in 

a promotion for "Our Man in Havana" 

and the Hoover carpet cleaners, hundreds 

of which will be offered as prizes. The 

Hoover company will send one-sheets, direct 

mail pieces, mats, stills, window 

streamers and counter cards, all bearing 

film credits, to dealers for display. More 

than 2.000,000 envelope stuffers advertising 

the picture will be mailed by the dealers 

to their customers. 

Alec Guinness portrays a vacuum cleaner 

salesman in Havana. 

If I Were Manager . . 

Jim Howard jr., manager of the Air- 

Vue Drive-In in Goldsboro, N. C. awarded 

season passes to the best letters received 

in a contest on "What I would do if I 

were manager of the Air-Vue Drive-In 

Theatre." 

Starts With "Nun's Story" 

Tommy Steadman, manager of the 

Colonial Theatre in Canton, N.C., waited 

until he was playing "The Nun's Story" to 

send out his season passes to ministers. 

The season pass was attached to the procram 

earring the date of "The Nun 

' 

Story. 

For a change of tempo, Jerry Gamero, manager of 

the Biograph Theatre in Chicago, finds a simple 

lobby display like the above creates a lot of interest 

among patrons. The studio couch came from 

a nearby furniture store, which was glad to move 

it in in return for a credit card. The only expensewas 

for the two poster cords ond the pillows, all 

for $3.H. Pointing to the couch is Gamero. 

Drive-In Theatre Patroled 

James S. Howard, jr., manager of the 

Air-Vue Drive-In in Goldsboro, N. C, carries 

a notice in his weekly program warning 

patrons that the airer is patroled to 

prevent "dishonest" activities and also to 

assist patrons needing help. 

It's a little chilly in most sections of the country 

right now for this type of ballyhoo but it won't 

be long before warm days are here again. These 

two models were seen walking along downtown 

streets in Hartford, Conn., calling attention to "Pillow 

Talk" at Loew's Poli Theatre. Portable 

radio sets were heard from inside the pillows. 

BOXOFFICE Showmandiser : : Feb. 15, 1960 — 27 —

i dried 

• m 

her 

Radio and TV Stations Send Out Appeals 

For He-Men to Vie in Goliath' Contest 

Every day for six days television station 

WSYR and radio stations WSYR and 

WEDR at Syracuse, N. Y., broadcast requests 

for men wliose muscles bulge, men 

the gals go for, to enter a Goliath contest 

on the stage of RKO Keith's Theatre. 

The wanted announcement was repeated 

in the theatre's newspaper per ads. 

Twenty-foui- muscle men signed up for 

the competition, arranged by Manager Sol 

Sorkin for "Goliath and the Barbarians." 

Eighteen showed up at the theatre for Friday 

night judging, two days after the 

Wednesday opening of the film. The judges 

were Len Tuxhill. physical education director 

of the YMCA; John Cash, owner 

of the Cash Health Academy, and Nevart 

Apikian. critic of the Post-Standard. 

WSYR-TV crewmen took picture.s of the 

muscle boys as they strutted across tlie 

stage, and of the presentation of the $100 

in cash prizes to the three winners. These 

"newsreels" were telecast at 11 that evening 

and twice the following day. 

In addition, there was a subscription 

tieup with the Post-Standard, with the 

newspaper distributing 2,500 heralds to its 

newsboys offering a ticket for two to see 

Shopping Center Booth 

For 'Mouse That Roared' 

To promote 'The Mouse That Roared" 

at the Uptown Theatre, Minneapolis, owner 

Harold Field and Manager Jim Eshelman 

set up a booth in the Southdale shopping 

center plugging the film. The booth 

was four feet square with advertising on 

all four sides and was placed in the middle 

of the center concourse (right next to 

Santa Claus ) . The promotion was for the 

week before Christmas at which time thousands 

of persons jammed the center. 

A girl dressed as a page passed out cards 

with infoi-mation on the picture, and a 

: OEC.SS 

Am 

UPTOWW"* 

1l« 5KRET WEAPON iPi'i 

JHEY USED/ ''^'^''' 

BRiui/WT./ Wonderful/ 

I+ILARI0U5/- 

^1^1 

number. If the number corresponded to 

'i!ie posted in the theatre lobby, the perwas 

given a ticket to the show. An 

gimmick (see photoi was the use 

ijcep holes for Dad, Mom and Junior. 

Inside they saw a bow and aiTOw. 

The three winners in the Goliath contest receive 

their prizes on the stoge of RKO Keith's at Syracuse, 

N, Y., from Sol Sorkin, manager. 

"Goliath and the Barbarians" for each 13- 

week subscription turned in. The Post- 

Standard published a three-column photo 

showing a group of newsboys receiving 

their tickets to see RKO Keith's attraction. 

Jury at 'Page One' Preview 

Gets on TV and in News 

Several Indianapolis attorneys and 

judges wei-e invited to a screening of "The 

Story on Page One." along with a number 

of law students by Dal Schuder. manager 

of the Circle Theatre in Indianapolis. 

The film was stopped just after the judge 

instructs the jui-y. and a dozen law students 

selected as members of a jui-y to return 

a verdict. They voted 9 to 3 for acquittal. 

The screening was held in the Fox 

screening room. 

Aftei-ward there was a discussion about 

the legal technicality. The event was covered 

by the Indianapolis News and the 

WTjW television station. 

Gifts for Students 

Hamil Fields, manager of the El Rey 

Theatre on Beverly Hills famous Miracle 

Mile, came up with a real money-raising 

activity for the pre-Christmas period. 

Hamil prepared an attractive boxoffice 

card suggesting that students purchase 

student cards as Christmas gifts for their 

fellow students. Reception to this suggestion 

was "very enthusiastic," Hamil reported. 

Usherette Is Queen 

In Springfield, Mo., attractive Janice 

Johnson, an usherette at Manager G. I. 

Hunter's Gillioz Theatre, was voted Miss 

Merry Christmas of 1959. Janice, a 17- 

year-old freshman at Southwest Missouri 

State College, was queen of the giant 

Christmas parade in Springfield and, accompanied 

by her lovely attendants, made 

the beautiful Christmas float the highpoint 

in the parade. 

Essay on Working Girl 

In Fine Co-Op on 'Best' 

A fine co-op page comes from F. G. 

Tickell, manager of the Monarch and 

Roxy theatres there for Famous Players 

Canadian. A box three inches deep clear 

across the top of the page is devoted to 

"The Best of Everything," and all of the 

eight ads use the title line. 

The editor of Medicine Hat News, or 

Tickell himself, we don't know which, wrote 

an interesting article on how the motion 

picture screen has treated the working 

u'irl, from "Heaven Help the Working 

Girl," through 'Why Girls Leave Home" 

to "Female Sleuth," and finally "The Best 

of Everything." The article read in part: 

FROM DAWN OF FILMS 

"The showing of 'The Best of Everything,' 

based on Rona Jaffe's best-selling 

novel about young career girls in New York, 

has led us to speculate rather nostalgically 

on the manners and ways in which the 

working girl has previously been celebrated 

on the screen. Long before that auspicious 

day when women were given the vote 

and thus officially won their 'independence' 

from men, female adventui'es in the 

world of business had already become fodder 

for the social historian, the novelist, 

the dramatist and the moviemaker. 

"In the days of the nickelodeon. "Heaven 

Help the Working Girl' was a title well 

calculated to draw audiences to the ticketwicket 

to plunk down their nickels in 

abundance. In the 1900's women were winning 

a 'new freedom' and jobs were opening 

up for them in factories and offices; 

this new surge of feminism was quickly 

reflected on the screen in 

films with titles 

like 'Why Girls Leave Home,' "Nellie, the 

Pi'etty Typist,' or 'Romance Among the 

Skyscrapers.' 

THEN BETTER JOBS 

""A little later, still before the cause of 

suffrage was won. films were portraying 

a variety of careers that were opening up 

for women. The titles are enough to suggest 

their content: Female Sleuth, the Romance 

of a Trained Nurse, The Factory 

Girl, A Female Reporter and Social Secretary. 

""The moving pictm-e world described the 

life of the heroine of one such working 

girl in a picture called "The Road to Happiness' 

in the following terms: "Rhoda 

is a salesgirl, one of the victims on the 

altar of trade. The heat of the long .summer 

days, the incessant lifting and measuring 

and the aggravation of unreasoning customers 

all help to bring about 

i i breakdown 

. . . 'The solution to Rhoda "s problem, 

we later discover, lies "down the path 

of love." 

"During the "twenties with that period's 

emphasis on jazz, sex and easy living, the 

working girl on the screen tended to use 

her job only as a stepping-stone to catch 

the boss or meet the right man. 'Soft 

Living,' for instance, portrayed a stenographer 

who preferred to live on alimony 

rather than continue her job." 

A special promotion kit for newspapers, 

radio and television is being distributed 

by MGM for use in areas where saturation 

bookings are scheduled for "The Last 

Voyage," a February release. 

I 

— 28 — BOXOFnCE Showmandiser :: Feb. 15, 1960

BOXOFFICE BOOKINGS I 

An Interpretative onalysls ot loy and tradepress reviews. Running time is in parentheses. The 

pius and minus signs indicate degree of merit. Listings cover current reviews, updated regularly. 

This department also serves as an ALPHABETICAL INDEX to feature releoses. (g; is for 

Cinemascope; (Ji VistoVision; s* Superscope; iJO Noturoma; ® Regolscope; \i) Techniramo 

Symbol U denotes BOXOFFICE Blue Ribbon Award; ® color photography. For listings by 

compony in the order of release, see FEATURE CHART. 

01i 

Review digest 

AND ALPHABETICAL INDEX 

++ Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary -H n rated 2 pluses, — as 2 minuses. 

Si 

silali 

3-23-59 H 

Im 

^ 

)

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

++ Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary H ii rated 2 pluses, = as 2 minuses. 

Ol

. . 

. 

. 

Feature producfions by company In order of release. Running Hme Is In parentheses. © Is for ClnemoScope; 

V) VistoVision; (S) Superscope; (f(j 

Naturomo; m) Rcgakcope; (tj Techniromo. Symbol t> denotes BOXOFFICE 

Blue Ribbon Award; color photography. Letters and combinations thereof indicate story type—(Complete 

key on next page.) For review dates and Picture Guide page numbers, see REVIEW DIGEST. 

ÊATURE 

CHART 

ALLIED 

ARTISTS 

AMERICAN 

INTL 

COLUMBIA 

M-G-M 

>. ft) 

PARAMOUNT o 

t- irz 

©King of the Wild Stallions 

(75) (& 0D..59U 

flpnrEP Miinigdnierv. ntiinr Urt-wstpr 

©Horrors of the Black Museum 

(94) (© Ho. ,401 

Mifh.iel Ciiitgli. .iiinc Punningli'im 

The Headless Ghost 

(53) Dyaliscone Ho. 402 

Itirhard l.vnn. UHnne Stttlane 

©The Young Und (89) . .00. .337 

I'.it Wayne, Yvnnne Oalg 

©Face of a Fugitive '81).. W., 338 

lii'il Mar.Murray, Alan Baxter 

Hey Boy! Hey Girl! (81) C/M 339 

l.oiiL^ I'llma. Keely Smith 

©Watusi (S5) Ad.. 918 

fieorge .Montgomery. Taiira Elg, 

havlii Farrar 

©Thunder in the Sun (81) 0D..5817 

Susan llayvvard. Jeff Chandler. 

Jarom'S Itergerac 

Verboten! (93) D. .342 

lames Best. Susan Ciinmilngs 

The Kebel Set (72) Ac. 5909 

Kalhli'iii Cniulei. .lohn Uipton 

Suscd Crazy (75) Ac .5910 

llri-it llnlses. Yviiimp l.lme 

c,^©lt Happened to Jane 

(98) C..343 

htiris l)a>. -i.'jck I,emmon. Ernie 

Koi.'ics 

©The H-Man (79) ©....SW..344 

The Woman Eater (70) . . . Ho. .345 

(;eur;(e Coulourls, Vera Day 

©The Mysterians (85) ©..SF..920 

Kenji Sahara. Yuml Slilrakawa 

The World, the Flesh and the 

Devil (95) © D. .917 

Harry Helafonte. Inger Stevens 

©Ask Any Girl (98) ©..C..916 

Shirley MacLalne. David .Niven 

The Angry Hills (105) ©..D..921 

Robert Mllchum. Elisabeth Mueller 

The Hangman (86) W..S818 

Rob.-rl iavlor. Fe«8 Parker, 

Tina IvOiilse 

©Tarzan's Greatest Adventure 

(88) Ad. .5822 

(;oi iloii Scott. Sara Shane 

©The Man Who Could Cheat 

Death (83) Ho.. 5826 

Anton lllffring, Hazel Court, 

(Tirlst opherLee 

Battle Flame (78) D..5907 

Si-iiU linicly. Elaine Edwards 

. . . . 5908 

Surrender— Hell! (85) 

Keith .\riites. Susan Cabot 

.SF 

D. 

C. 

D. 

D 

. 

. 

. 

. 

. 

. 

. 

FEATURE 

CHART 

The key to lenen and combinations thereof Indicating story type: (Ad) Adventure Drama; (Ac) Action 

Drama; (An) Animated-Action; (C) Comedy; (CO) Comedy-Dromo; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentoiy; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Drama; (Hi) 

Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Western. 

20TH-FOX U UNITED ARTISTS 

©The Sad Horse (78) © 00 912 

liailil l.arl.l. Chill Wills 

The Little Savaje (73) (g. .Aii. .913 

I'l'ilro 

II .^niifriiliirU. lluya 

©Woman Obsessed 

(103) fcj 

• .0..917 

Riisnn llayivard. Stephen Boyd 

©Say One (or Me (119) l9 CD.. 918 

UUiK Crosliy. Iiililile llt-jiiolils. 

Itiiliert W:iKiiiT. li.iy Walstoii 

Here Come the Jets (71) (Rl Ac .920 

Sltie llrodle. l.yn Thoma.'; 

OThe Diary of Anne Frank 

(150) © D..916 

(Spi'cUl releaite) 

MMllc I'lTklns. Joseph Btblldtrtut 

©Holiday (or Loners 

(102) © C..923 

riirtnn Webl), Jano Wyman 

©Son o( Robin Hood 

(80) © Ad.. 921 

liavM llHllson. June Laverkk 

Miracle of the Hills 

(73) (g 

ilex llcasMi, Nan l/«llc 

Allioator People (74) © SF..927 

Un Chancy Jr., Beverly Garland 

The Return o( the Fly 

(80) © Ho. 928 

VlrKcnl I'ric)', Bretl Halsey 

©A Private's A((air (92) ©C..926 

Sal Mlneo. Harry Toe. Oary Croeby 

Blue Denim (S9) (S D..925 

Carol Lynley. Brandon de Wilde 

©The Blue Anoel (107) © .929 

May lirltt. Curt Jurgens 

©The Oreoon Trail (86) © OD 930 

rred Mac.Murray, William Blahop. 

.Nliia Shli'mar 

©The Best o( Everything 

(la) © D..931 

Hope Lanue, Stephen Boyd, Louis 

Jourdan. Joan Crawford 

©The Man Who Understood 

Women (105) © CD .919 

Henry ForaU. U»lle Caron 

Five Gates to Hell 

(98) (S At. .932 

Neville Brand, Patricia Owenj 

©Hound-Dog Man 

(87) © 0/M..933 

Stuart Wtillman, Fabian, 

Carol Ljniley 

©Beloved Infidel (123) O D..936 

(iregory Peek, Peborah Kerr, 

Fxlrtle Albert 

yOJourney to the Center of 

the Earth (U2) ® Ad.. 934 

Tat Boono, James M.-ison. Arlene 

llahl 

Blood and Steel (63) ©Ac. 937 

John Lnpton, Zlva Rodann 

The Story on Page One 

(122) CD.. 001 

rata Hayworth, Anthony Franclosa, 

Clg Young 

Seven Thieves (102) C D . . 0O2 

Edward 0. Robinson, Rod Stclgcr, 

Joan Collins 

The Rookie (98) C C..003 

Tommy Noonan, Pete Marshall, 

Julie Newmaf 

Man in the Net (97) My 5917 

Alati l.ailil. Canilyn Jones 

OGundght at Dodue City 

(80) © W 5915 

.hn-1 .Mi-Crea. Naiify (Jates 

Pork Chop Hill (97) D .5916 

Onrury I'erk, Harry (Jnardino 

4 Skulls o( J. Drake (70) Ho. .5919 

Henry Dsnlell. Valerie French 

Invisible Invaders (67) . .5918 

John .^|â^. Hnherl niitton 

OThe Hound of the Baskervilles 

(84) My. 5922 

IVter Cnshlnc. Christopher lyW 

Shake Hands With the Devil 

(110) D 5921 

James Caiiney. I>on Murray 

Day o( the Outlaw (90). W. 5923 

liohert llyan. Burl lve.s. Tina Louise 

Pier 5— Havana (67) .. Ac .5927 

Cameron Mllehell. .\llLson Hayes 

©Hole in the Head (120) C. 5926 

Kr;uik Sinatra, Ed«. (i. Robinson 

Ac. 924 ©Horse Soldiers (119) . OD. .5920 

John Wayne, William Holden 

The Rabbit Trap (72) . Dr. .5924 

Rmesl Bortnlne, Bethel Leslie 

Cry Touoh (83) D . . 5930 

.lohn Sa.\(ni, Linda Crista! 

OThe Devil's Disciple 

(82) CD 5932 

Burt l,aiK'a.ster, Kirk Itoiigla.^, 

Laufenee OlMer 

Cast a Lono Shadow (82) 0D..5931 

Andlc Murphy. Terry M'jore 

Ten Seconds to Hell (93) Dr. .5925 

Jeff ChiUMller. Jack I'alaiice 

Inside the Ma(ia (72) . Cr. .5933 

Cameron MItrhell. Blaine Edwards 

©The Wonderful Country 

(96) 0D..5936 

Uohcrl Mllchum. Julie London 

Timbuktu (88) Ac. 5912 

Victor Mature, Yvonne De Carlo 

Counterplot (76) Ac .5934 

Forrest Tucker, Allison Hayes 

Odds Against Tomorrow 

(95) D -5938 

Harry Bela(onte. Sbelley Wlnton, 

Robert Hyan 

Subway in the Sky (86). Ac 5929 

Van Johnson. Hlldei;ard Neff 

Happy Anniversary (83) . .6001 

Kavid Nhen. Vltil Oaynor. 

Carl Reiner 

©Solomon and Sheba (139) 

Super Technirama- 

70 Bib. Dr. ..6005 

Yul Brynncr. Olna Lollobrlglda 

Vice Raid (70) Cr. .6002 

Mamie Van norm. Wrhard Coocan 

A Dog's Best Friend (70) . 

.5937 

Bill Williams. MarcUi Henderson 

Gunfighlers of Abilene 

(67) W..6004 

Busier Crabbe, Judith Ames 

The Pusher (82) Cr..6006 

Kathy Carlyle. Robert Lansing 

'.ii'i the Bismarck! 

On the Beach (134) D..6003 

(97) © Ac .005 Ava Gardner. Oregory Peck, 

^ Kenrrth More, I>ana Wynter 

Fred Aslalre, Tony Perkins 

< ©Tlirfs Murderesses (99) CD.. 007 

Z3 Ai.aii! Oelon, ,Mylene Demongeot Take a Giant Step (100) . 

.5937 

q; When Comedy Was King 

Johnny Nash, Eslelle Helmsley 

CO (gi) C..008 

CoTr'-:!\ classics compiled 

©Wind "lannot Read (..)..D..014 

Dirk Bjgsrde, YoU Tanl 

UNIVERSAL-INT'L 

©The Wild and the Innocent 

185) © C. 5919 

Audle Murphy. Sandra Dee. Joanne 

riru. (iUbert Itoland 

Floods of Fear (82) OD 5920 

Howard Keel. Anne lleywikxl 

Born to Be Loved (82) CD 5926 

llueo llaa.s. Carol Morrl,s 

©The Mummy (88) Ho.. 5923 

I'eler (^lslllng, (Tirlstopher Lee 

Curse of the Undead (T9) Ho. .5924 

Kric Fleming. Kathleen Crowley 

©This Earth Is Mine 

(124) © D. .5925 

Itock Hud.son, Jean Simmons, 

Hoiothy McGulre, Claude Rains 

©Pillow Talk (105) © C. .5927 

Hurls Day, Hock Hudson. 

Thelma Hitler. Tony Kjuidall 

04D Man (85) SF. .6001 

Robert Lansing. Lee Meriwether, 

James Congdon 

©Sapphire (92) My. .6002 

NlKel Patrick. Yvonne Mitchell 

©Operation Petticoat 

(120) C..6003 

Cary Grant, Tony Curtis, Joan 

O'Brien. DIna Merrill 

©Hell Bent for Leather 

(80) © OD..6006 

Audie Murphy, Fellda Farr, 

Stephen McXally 

Four Fast Guns (73) W. .6007 

Janes Craig, Martha Vlckers, 

Edgar Buchanan, Brett Halse; 

WARNER BROS. 

Born Reckless (79) Ac 816 

.Mamie Van Iforen. Jeff Richards 

Island of Lost Women (67) Ad .817 

Jeff lUdiards, Venetla Stevenson 

The Young Phitadelphians 

(136) D 818 

I'aul Newman. Harharn Hush, 

lllane 

Brewster 

Gigantis, the Fire Monster 

(79) Ho. 819 

Teenagers From Outer 

Space (85) SF. 820 

liavid bive, liawn Anderson 

©The Nun's Story (154). D .821 

Audrey Hepburn, I'etcr Finch 

©Hercules (103 

Dyaliscope Ad.. 822 

Steve Hoeves. Sylvia Kosclna 

©John Paul Jones 

(126) (s Hi. 823 

Hubert Stack. MarLsa I'avan. 

Clwrle-s CA>burn. Bette Davis 

©Yellowstone Kelly (91) 00. .901 

Clint Walker, Edd Byrnes. 

John Kussell, Andra Martin 

Look Back in Anger (99) . 902 

Richard llurtoii, Mary t're. 

Claire Bloom 

0©The FBI Story (149) D..903 

.lames Stewart, Vera .Miles, 

Murray Hamilton, Nick Adams 

—30— (96) 0. 904 

Jack Webb, David Nelson 

©A Summer PUce (130). D. 905 

Itldiard Bgan. Dorothy McGulre. 

Sandra Dee, Troy Donahue 

©The Miracle (121) I9..D..907 

Carroll Baker, Roger Moore, 

Vlllorlo Oaiismtui. Walter Slczak 

SCash McCall (102) D . . 908 

James Gamer. Natalie Wood, 

Dean Jagger. Nina Foch 

©The Bramble Bush (103). D.. 909 

Richard Burton, Barbara Rush, 

Angle Dickinson, James Dunn 

©Israel (35) Doc. 7910 

Featurctte is narrated by 

Edward G. Robinson 

The Rise and Fall of Legs 

Diamond (104) Cr 910 

Ray Danton, Karen Steele 

ALLIED 

COMING 

ARTISTS 

Raymie Ad. . 

David l.,add, Julie AdanK 

Sexpot Goes to College C. 

.M.imlc Van Doren, Tuesday Weld, 

I 

.Mickey Shaughnessey. Marty Mllner 

AMERICAN-INT'L 

©The Mysterious House of 

Usher © Ho.. 

Vincent I'rlce, Mark Damon 

©Circus of Horrors Ho.. 

.\nton DIffrliig, Erlka Homburg 

COLUMBIA 

C'Killers o( Kilimanjaro © Ad 

Itifherl 'la) lor. .\nite .\ubrey 

©Comanche Station W. 

If.indolph Scntt. N.ancv Gates 

©Song Without End. Story 

o( Franz Lisjt © D.. 

Dirk Bogarde, Capuclne 

Because They're Young . 

Dick Clark, Victoria Shaw 

Man on a String Ac 

Ernest Biirgnlnc. Kerwln Slathcwi 

The Mountain Road Ad . 

.I.inicH Stewart, Lisa Ui 

All the Young Men D . 

Alan Ucid, Sidney Poltler 

©Strangers Vifhen We Meet ©..D.. 

Kirk DoiiKl.is. Kim Novak 

©Babette Goes to War ©....CD.. 

Brlgltle Bardot, Jacques Oiarrler 

Enemy General D . 

Vati Johnson, Dany Carrd 

MGM 

Home From the Hill © ....Ad.. 

Itoher I Mllchum. Eleanor Parker 

OBells Are Ringino C/M 

.lo.lv llolllilay. Dean Martin 

3Please Don't Eat the 

Daisies © C. 

Ditrls Day, Daild Nlven 

Key Witness Ac . 

Jiff lluiiier. I'at Crowley 

©The Subterraneans © D . 

Leslie Caron, George Peppard 

Âdventures o( Huckleberry 

Finn © CD. . 

Totiy Randall. Eddie Hodges 

©All The Fine, Young 

Cannibals © D. . 

lliiherl Wagner, Natalie Wood 

Temptation . 

.\v.i Gardner. Dirk Bogarde. 

JcK!,.|)h Cotten 

PARAMOUNT 

©One-Eyed Jacks (?) W.- 

Marlon Brando. I'lna Pelllcer 

©Bay of Naples (Vi C. . 

CI. irk Gable. Sophia I.oren 

Jovanka and the Others 

Van llenin. Sllvana Mangann. 

\'era Mill's. Il.irry Guardlno 

©Breath o( Scandal (?) C. . 

.lohn Gavin, Sophia Ixvren, 

Maiiflce 

Clievaller 

Visit to a Small Planet C. . 

Jerry I.#wls. Joan Blarkman 

20th-FOX 

gA Dog of Flanders © D 

Davlil Ijidd. Donald Crisp 

Girl In the Red Bikini ® D . 

Mark Stevens, Joanne Dru 

Crack in the Mirror © D.. 

flrson Welles. Juliette Greco 

The Third Voice D.. 

F.dmond O'Brien, Julie London 

SWild River © D. . 

Montgomery Cllft, lêe Remlck 

©Wake Me When It's Over ©..C. 

Ernie Kovaes, Margu Moore 

UNITED ARTISTS 

The Fugitive Kind D.. 

Mai Inn Brando, Anna Magnanl. 

Jiianof Woodward 

[Êlmer Gantry 0.. 

Burt I.ancastfr. Jean Simmons 

©The Unforgiven D . 

Hurt Ijincaster, Audrey Hepburn 

DThe Alamo Todd-AO OD.. 

John Wayne. Laurence Harvey, 

Richard Wldmsrk, Pat Wayne 

The Apartment C . 

Slvlrley MacLalne, Jack Lemmon, 

Fred .MaeMurray, Edle Adams 

Inherit the Wind D.. 

Silencer Tracy, Fredric March, 

Gene Kelly 

A Terrible Beauty D 

Hlhcrt Mltchiim. Dan O'Herllhy 

UNIVERSAL-INT'L 

OSpartacus (f) Or . 

Kirk Iwiiitrlas. Ijiiirence Olivier. 

Viil Brynner. Peter Ustbwv 

©The Snow Queen 

An 

(Tlie Hans Christian Andersen 

rlas^lcl 

WAPNER BROS. 

t^Huns of the Timberland OD, . 

A!.an Ladd, Jeanne Craln 

©Ice Palace D, . 

Richard Burton. Robert Ryan. 

Martha liver. Carol,vTr Jones 

©Rachel Cade D. 

Angle Dickinson. Peter Finch 

©The Sundowners D . 

Deborah Kerr, Robert MItchum 

Tall Story C. 

Anthony Perkbis. Jane Fonda. 

Ray W.alslon 

BOXOFFICE BookinGuide Feb. 15, 1960

.Jean 

. D 

.Ad 

Nov 

FEATURE 

CHART 

Short subjects, listed by company. In order 

of release. Running time follows title. 

Dote Is nationol release month. Color and 

process as specified. 

^HORTS 

CHART 

BUENA VISTA 

fjyhe Sliagoy Dog 

(104) CD.. Mar 59 

Kn-il M;ic-.Miirray, Jean Hiigen 

©Slecpino Beauty (75) 

MISCELLANEOUS 

(t) Special Rel. 

.\niniate(i featurt 

©Darby O'Gill and the Little 

People (93) CF..Auii59 

Alliert Sllarne. .Iiuiet Munro 

©Bio Fisherman. The (180) 

Panavision .... Biblical Epic 

(Siitcial release) 

How.iril Keel. Snsan Kohner 

©Third Man on the Mountain 

(105) Ad..Nov59 

.lames MacArthur. Michael Rennle 

©Toby Tyler (%) ..CD.. Feb 60 

Kevin Corcoran, liichard Eastham 

CONTINENTAL 

(Check Foreign Language section for 

additional listings) 

©My Uncle (110) C. Dec 58 

Jacques Tatl (Botll EnRllsh and 

Trench lanjiuaKe versions available) 

Room at the Top (115) . May 59 

. . 

Latirenee Ilarvev. Simone SlKnoret 

Tiger Bay (105) P.. Jan 60 

John Mills. Ilayley Mills, 

Hiirst Bnchholt^ 

Pretty Boy Floyd (. .) . .Or. .Jan 60 

John Erickson, Joan Harvey 

©Behind the Great Wall (98) 

Totalscope. AromaRama. . . .Doc. . 

Blitzkrieg (93) Doc D.. Dec 59 

(tlerman-niade, Eng. narration) 

Breakthrough (99) P.. Dec 59 

Richard Todd, Michael Wilding 

ELLIS 

Miracle of St. Therese 

(97) D.. 

Francis Iêscaut, Snzanne Flon 

HAL ROACH—See VALIANT 

LOPERT 

Too Many Crooks (87) . .C. .Jun 59 

Terry-Tliomas, Urenda de Banzle 

The Rape of Malaya (107) D. .Aug 59 

(llevlewed 7/27/57 as "A 

Town Like Alice") 

Peter Unch. Virginia McKenna 

The Beasts of Marseilles 

(70) D.. Aug 59 

Slejihen Boyd. Kathleen Harrison 

©Elephant Gun (84) Ad.. Sep 59 

Belinda Lee. Rllchael Craig 

Sea Fury (97) Ac. Sep 59 

Victor McLaglen. Stanley Baker 

©It Happened in Rome 

(95) ® C. Oct 59 

Vittorlo de Sica, June Laverick 

FOREIGN 

FRANCE 

Back to the Wall (74) 10-26-59 

(Bills) . Jeanne Morcau, 0. Oury 

(KIng,«!leyl - 

Crucible. The (140) 4-13-59 

.Simone SIgnoret. Yves 

Moniand, Mylene Demongeot 

Piary of a Bad Girl (87) . 

3- 16-59 

(S'-A-W) . .Anne Vernon. Francois 

Gaerin 

QEye for an Eye, An 

(93) irt Jurgens 

Flesh and Desire (94) . . 5-18-59 

(ELUs) . .Rossaoo Brazd, V. 

Romance 

Forbidden Fruit (97) 5-25-59 

(F-A-W) . .Femandel, F. Amoul 

400 Blows, The (95) 1-11-60 

(Zenith) . .Jean-Pierre Leaud 

Girls of the Night (114) 6- B-59 

(Cnnt'h . .Claus Holm. Nicole Berger 

Grisbi (83) 10-26-59 

(OTn'0)..Jean Gabln, Jeanne 

Mnreau 

He Who Must Pie (122).. 3- 2-59 

(Ka.^sler) . .Pierre Vaneck. Melina 

Mercouri 

Heroes and Sinners (82) g- 3-59 

(Janus) . .Yves Montand. Maria 

FelL\. Curt Jurgens, Jean Servals 

Lady Chatterley's Lover 

(102) 8-31-59 

(Kingsley) . .Danielle Darrleui 

Law Is the Law. The (103) 4-27-59 

(Cnnfl) . . Fernanrtcl . Toto 

Love Is My Profession (111) . 5-18-59 

(Kingslev) . .K. Rardot. Jean Gahin 

Lovers, The (90) 12- 7-59 

(Zenith) . .Jeanne Moreau, Jean- 

Marc Bory. Alain Cuny 

Lovers of Paris ("Pot 

Bouille") (115) 2- 9-59 

(Confl) . .Gerard Phllipe. D. Carrel 

Mirror Has Two Faces, 

The (98) S-10-59 

(Cont'l) . .Michele Morgan, Bourrll 

©Paris Hotel (90) 10-12-59 

(F-A-W) . .Ch.irles Boyer, F. Amoul 

Possessors. The (90) 11-16-59 

(Upert) . Cabin, B. Bller 

Sinners of Paris (SO) 7-6-59 

(F.llisl Charles Vanel. Bplln rvarvl 

©Virtuous Bigamist (90) . 

.11- 2-59 

(Kingsley) . .Femandel, G. Rubini 

What Price Murder? (105) 3-23-59 

(IIMPO). .Henri Vldal, M. Demongent 

©A Woman Like Satan 

(86) © D.. Jan 60 

r.iiuille llaiilot. Anlcinlo Vilar 

MAGNA 

UQSouth Pacific 

(170) ToddAO Apr 58 

Ui>^sa}io lii.izzl. .Mltzi Oaynor. 

John Kerr. Jnanlta Hall 

NTA PICTURES 

A Question of Adultery 

(86) D. .Mar 59 

.liilte LoniliMl. Anthimy Steel 

Hell. Heaven and Hoboken 

(85) Ac. Sep 59 

(Iteriewed as "I Was Monty's 

i.iuuble") 

John .Mills, Cecil I'aiker 

RANK—(Released through 

Lopert) 

Rooney (88) C. .Sep 58 

Jiilin (Iregsnn, Muriel Tavkiw 

©Dangerous Exile (90) ® D.. Oct 58 

Lmiis Joiirdmi. Belinda Lee 

©The Gypsy and tlie Gentleman 

(90) P.. Oct 58 

Meliria Mercimri. Keilh Mitchell 

A Tale of Two Cities 

(117) P.. Nov 58 

Ititk Kogarde. Dorothy Tutin 

©Windom's Way (108) . . D. . 

58 

Peter Finch. M.iry lire 

©Mad Little Island (94) C. Jan 59 

Jeannle Carson. Dnnald Sinden 

A Night to Remember 

(123) D.. Mar 59 

Kennetli More. Lawrence Nai-imith 

REPUBLIC 

No Place to Land 

(78) ® Ac. .Oct 58 

.lolin Ireland. Call Itussell 

Invisible Avenger (60) . . . Cr . . Dec 58 

Iviehard Derr. Mark Daniels 

Zorro Rides Again (68) . 

. 

.Jan 59 

.lohn Carroll. Duncan Renaldo 

Plunderers of Painted 

Flats (77) ® W.. Jan 59 

Cnrinnc Calvet, John Carroll 

TUDOR 

A Cry From the Streets 

(99) D.. Mar 59 

Max Bygraves, Barbara Murray 

VALIANT 

©Tamango (98) © Ad.. Sep 59 

Oirt Jurgens, Dorothy Dandrldge 

The Scavenoers (79) . .Ac. . Pec 59 

VInce Edward?. Carol ntlmart 

Terror Is a Man (89) .. Ho. . Pec 59 

Francis Leilerer. Gret;l Tliyssen 

LANGUAGE 

GERMANY 

©Affairs of Julie (90) 5-25-59 

(Bakros) . Lllo Pulver. Paul 

Hubschmldt 

Pevil Strikes at Night (97) 6- 1-59 

(Zenith) . .Claus Holm, Annemarle 

Iiiiringer 

Eighth Pay of the Week, 

The (84) 7-20-59 

(Cont'l) . .Sonja Zlemann 

Glass Tower, The (104) 12- 7-59 

(Ellis).. LUU Palmer 

©Monpti (97) 7- 6-59 

(Bakros) . .Romy Schneider, Horst 

IJuchholtz 

©Sins of Rose Bernd, 

The (85) 4-27-59 

(President) . .Maria Schell 

Third Sex, The (S3) 5- 4-59 

(n&F) 

. .Paula Wessely, Ingrid Stenn 

(Also available as "Bewildered 

Youth" in English-dubbed version) 

Tempestuous Love (S9) .... 2- 9-59 

(Cen'nry) . .Uill Palmer 

ITALY 

Anatomy of Love (97) . .12-14-59 

(Kassler). .Vittorlo de Slca, 

Rftphia Loren. Toto 

Most Wonderful Moment 

(94) 9- 7-59 

(rails) M. Maitrnl.innl. G. Ralll 

Roof, The ("II Tetto") 

(91) 6-22-59 

(Trans-Lux) . .G. PallottI 

Tailor's Maid, The 

(92) I© 11-16-59 

(Trans-Lux) . .Vittorlo De Slca 

©Tosca (105) (g 1-12-59 

(rasnlarn-Gigllo) . .Franco Corelll 

JAPAN 

Christ in Bronze (87) 7-27-59 

(Martin Nosseck) . .All-Japanese cast 

Mistress. The (106) 5-4-59 

(HarrL'ion) . . Hldeko Takamlne 

Street of Shame (85) 9-21-58 

(Harrison) . .Machiko Kyo 

NORWAY 

Nine Lives (90) 3-16-59 

(liHltncliemontl . .Jack Pielslartt 

SWEDEN 

Of Love and Lust (103) . . 6- 1-59 

(F-A-W) . . Anits Bjork 

Magician. The (102) 1-11-60 

(J.Tjius) . .Max von Sydow, Ingrld 

Tbulln. BibI Andersson 

Wild Strawberries (90) 9-21-59 

(Janus) . .Victor Sjostrom, Ingrld 

ThuIIn, Blbl Andersson 

BOXOFFICE BookinGuide Feb. 15, 1960 

Q- 2 K C 

COLUMBIA 

ASSORTED 

& COMEDY FAVORITES 

(Reissues) 

3426WooWoo Blues (16) .May 59 

3436 Spook to Me (17) Jun 59 

(1959-60) 

4421 Super Wolf (16) Sep 59 

4422 A Fool and His Honey 

(16) Nov 59 

4423 Hooked and Rooked 

(16i/a) Pec 59 

4424 Trouble In-Laws (16) Feb 59 

4431 Fraidy Cat (16) Oct 59 

4432 The Champ Steps Out 

(I6V2) Nov 59 

4433 Pizzy Yardstick (16'/2) Dec 59 

4434 Innocently Guilty (16) Jan 59 

CANDID MICROPHONE 

(Reissues) 

4551 No. 4, Series 6 (10).. Sep 59 

4552 No. 5, Series 6 (10).. Jan 60 

4553 No. 1, Scries 1 (11).. Feb 60 

COLOR FAVORITES 

(Technicolor Reissues) 

3613 Novelty S'nop (6I/2) ... May 59 

3614 Christopher Crumpet 

(7) Jun 59 

3615 Poor Elmer (TVj) Jul 59 

(1959-60) 

4601 Gerald McBoing-Bolng's 

Symphony (TVj) Sep 59 

4602 Animal Cracker Circus 

(7) Sep 59 

4603 Bringing Up Mother 

(7) Oct 59 

4604 Glee Worms (7) Nov 59 

4605 The Tell Tale Heart 

(8) Nov 59 

4606 The Little Match Girl 

(Si/z) Dec 59 

4607 The Man on the Flying 

Trapeze (7) Jan 60 

460S Rocky Road to Ruin 

(8) Jan 60 

4609 Pete Hothead (7) Jan 60 

FILM NOVELTIES 

(Reissues) 

3856 Community Sings, No. 1, 

Series 12 (10) Jul 59 

(1959-60) 

4851 Sitka Sue (101/2) Sep 59 

HAM ANP HATTIE 

(Technicolor) 

3512 Picnics Are Fun and 

Pino's Serenade (7) Jan 59 

LOOPY de LOOP 

(Color Cartoons) 

4701 Wolf Hounded (7) Nov 59 

4702 Little Bo Bopped (6) Pec 59 

MR. MAGOO 

(Technicolor) 

3754 Bwana Magoo (6) Jan 59 

3755 Magoo's Homecoming 

(6) Mar 59 

3756 Merry Minstrel Magoo 

(6) Apr 59 

3757 Magoo's Lodge Brother 

(6) May 59 

3758 Terror Faces Magoo (6) Jul 59 

(1959-60) 

4751 Ragtime Bear (7) Sep 59 

4752 Spellbound Hound (7) Oct 59 

4753 Trouble Iniiemnity 

(61/2) Nov 59 

4754 Bungled Bungalo 

(61/2) Dee 59 

4755 Barefaced Flatfoot (7) Feb 60 

SERIALS 

(15 Chapters-Reissues) 

2160 The Iron Claw Apr 58 

3120 Great Adventures of Wild 

Bill Hickok Aug 58 

3140 Captain Video Dec 58 

3160 Tex Granger May 59 

SPECIAL COLOR FEATURETTE 

1441 Wonderful Gibralter 

(18) Nov 59 

SPECIAL RERELEASE 

8951 Louis Prima and Keeley 

Smith (10) Nov 58 

STOOGE COMEDIES 

3404 Triple Crossed (16) Feb 59 

3405 Sappy Bull Fighters 

(15>/2) Jun 59 

(1959-60) 

4401 Up in Daisy's Penthouse 

(16>/2) Sep 59 

4402 Booty and the Beast 

aO/z) Oct 59 

4403 Loose Loot (16) Nov 59 

4404 Tricky Dicks (16) Jan 60 

4405 Rip. Sew and Stitch 

(17) Feb 60 

THRILLS OF MUSIC 

4951 Jerry Wald & Orch. 

(101/2) Seo59 

WORLD OF SPORTS 

3804 Aquatic Carnival 

(Si/z) Feb 59 

3805 Raquet Magic (9) ...Apr 59 

3806 Jungle Adventure 

(91/2) Jun 59 

(1959-60) 

4801 Wheeling Wizards (9

i 

m'iI, 

— 

— 

— 

V/iite— 

S- XHIBITOR HAS HIS SAY lABOUT PICTURESI 

Will Play It 

Again 

Columbia's "Hey Boy! Hey Girl!" starring 

Louis Primo and wife Keely Smith is a fine 

picture with good music. Louis and Kcely ore 

tops in my book. Play this—you won't regret 

it. In fact, I'm going to ploy it agoin. 

Bcocon 

Bristol, 

Drive-I 

Tenn. 

W. E. SEAVER JR. 

AMERICAN-INTERNATIONAL 

Ghost of Drogstrip Hollow (AlP)—Jody Fair, Martin 

Broddock, Russ Bender. Doubled this with "Diary of 

a High School Bride" to good teenoge business for 

three nights. Why teenagers like these, I'll never 

know. Weather: Okay —W. E. Seover jr.. Beacon 

Drive-ln, Bristol, Tenn. Pop. 30,000. 

COLUMBIA 

They Came to Cordura [Col)—Gory Cooper, Rite 

Hayworth, Van Hcflin- Fine picture, good octing on 

Gary Cooper's port. The show was entirely too long. 

We didn't have to turn onyone owoy. The titles 

of most of the new pictures could be better. Ployed 

Sun,, Mon., Tues. Weather: Cold ond snow.—W. E. 

Seover jr., Beacon Drive-In, Bristol, Tenn. Pop. 

30,000. 

30 Foot Bride of Condy Rock (Col)—Lou Costello, 

Dorothy Provine, Gole Gordon. This is right up our 

olley. It did o very good business on Sot., however 

we hod a storm on Sun. and this put the damper on 

our crowd. Everyorte enjoyed this one very much; 

we sure wish there could be more of this type, os 

they ore really tops for the small towns. Ployed 

Sot., Sun. Weather; Stormy.—Horry Hawkinson, 

Orpheum Theatre, Marietta, Minn. Pop. 380. 

Vcrbotcn (Col)—Jomes Best, Susan Cummings, Tom 

Pittmon. Played one night only due to poor sound 

track. The picture could be oil right, but we hod 

such a hord job of making out what they were 

soyirvg we lost oil interest.—Horold Bell, Opera 

House, CoQticook, Que. Pop. 6,341. 

METRO-GOLDWYN-MAYER 

Cat on a Hot Tin Roof [MGM)—Elizabeth Taylor, 

Poul Newman, Burl Ives. This one tokes the honor 

of being the biggest grosser at this theatre in 1959. 

We played it late and reolly didn't expect to do 

much on it. BOY, were we surprised. We only 

ployed it two nights, ond filled the house both 

nights. Leo needs to moke more like this one. I'm 

going to ploy it ogoin sometime this year ar»d see 

how it will do. Our opposition was keen, besides: the 

spring donee ot the coMcqe.—Jerry Townser>d, Center 

Theotre, Banner Elk, N. C. Pop. 500. 

High School Confidential (MGM)—Russ Tomblyn, 

Jan Sterling, Momie Von Doren. This is an old one 

and we played it a long time ago, but I Just wont 

to mention that it is one of our Biggest grossers this 

post year. Don't poss it up. Very well done feature 

about high school dope addicts. Let's have more of 

^"is Tomblyn. He's very popular here. Played 

Thuri., Frl., Sot. Weather: Cold.—Paul Fournier, 

AcodiQ Theotre, St. Leonord, N. B. Pop. 2,150. 

It Storted With o Kits (MGM)—Glenn Ford, Debbie 

Reynolds, Eva Gabor. Now this is the kind of picture 

Metro should be proud of. Reolly fine in all 

respects. Haven't seen Glenn Ford or Debbie Reynolds 

do any better. Ploy it. Ployed Sun., Mon., 

Tues. Weother: Cold.—W. E. Seover jr., Beocon 

Drive-ln, Bristol, Tenn. Pop. 30,000. 

PARAMOUNT 

As Young As We Are (Poro)—Pippo Scott, Robert 

Harland, Majcl Borrott. This is o good teenage 

picture ond drew a foir amount of teens, however 

other doings spoiled the grosses on this one. It hos 

a good story and is interesting. Ployed Wed. Weother: 

Nice.—Horry Howkinson, Orpheum Theotre, Marietta, 

Minn. Pop. 380. 

Samson and Detilah (Poro), reissue—^Victor Mature, 

Hedy Lomorr, George SorxJers. The picture wos 

good. We just did our overogc. Ployed Thurs., 

Fri., Sot. Weather: Cold ond roin.—Simon M. 

Chcrivtch, Levoy Theatre, Millvitle, N. J. Pop. 19,500. 

Shone (Poro), reissue—Alon Lodd, Von Heflin, 

Jean Arthur. This is o very good picture, in color, 

and Q darn top western too. Business was pretty 

good on this one. Many people commented on this 

fine picture. Ployed Sot., Sun. Weother: Nice. 

Horry Howkinson, Orpheum Theatre, Morietto, Minn. 

Pop. 380. 

Tarzan's Greatest Adventure (Poro) — Gordon 

Scott, Sara Shone, Anthony Quoyle. This brought in 

a little business, but not up to the previous Tarzon 

pictures. Ployed Sot., Sun., Mon. Weather: Freezing 

rain.—Corl P. Anderko, Rainbow Theotre, Costrovllle, 

Tex. Pop. 1,500. 

Thunder in the Sun (Poro)—Susan Hoyword, Jeff 

Chcindier, Jocques Bergerac. Extra business on tt>is 

octionful show. Very good story of Basques' 

t? Collfornio, their new home. Most interesting. 

y.cî Fn., Sot., Sun.—Frank Sobin, Majestic Theotre, 

Eureka, Mont. Pop. 929. 

White Christmas (Poro)—Bing Crosby, Danny Koye, 

Roscmo^y Clooney. This 1954 film is one of the best 

and 5hoi.'!d be kept owoy from TV. Poromount would 

be suckfTs to sell this to them. There's still a 

10 

lot of money in it ond it's not out of dote. No 

business here due to very cold weather. No fault 

of film. Played Wed., Thurs.—Poul Fournier, Acodio 

Theatre, St. Leonard, N. B- Pop ?.150. 

20th 

CENTURY-FOX 

Blue Angel, The (20th-Fox)—Curt Jurgens, May 

Bntt, Theodore Bikel. Very good. Moy Britt ond 

Curt Jurgens did a fine job. Good story, business 

overage—should do extro business onywhere if It is 

pushed a (ittle. Played Sun. through Wed. Weather: 

Cold.—W. E. Seover jr.. Beacon Drive-ln, Bristol, 

Tenn. Pop. 30,000. 

Blue Denim (20th-Fox)— Brarxlon de Wilde, Carol 

Lynley, Mocdonald Corey. Excellent feoture with 

extremely good performances by every member of 

the cost, especially Brondon de Wilde, Corel Lynley 

and Worren Berlinger (his is the best). Hod played 

oil oround us, so did slightly obove average. I bet 

this will garner one or two Oscars. Played Tues., 

Wed. Weother; Cool.—Poul Fournier, Acedia Theatre, 

St. Leonard, N. B. Pop. 2,150. 

Diary of Anne Fronk, The (20th-Fox)—Millie Perkins, 

Josep>h Schildkrout, Shelley Winters. Joseph 

Schildkrout and Millie Perkins were good in onother 

too-long. Would hove been better in color. So 

much block 'n' white mokes you wonder if Hollywood 

hos run out of crayons. Potronoge gratifying. 

Ployed Mon., Tues., Wed. Weother: Frosty arid 

snowy,—George Jenner, Pork Theatre, Goderich, Ont. 

Pop. 6,000. 

Privote's Affair, A (20th-Fox)—Sal Mineo, Barry 

Coe, Gary Crosby. This one surprised us. We ron 

it two nights with wonderful results. The cost was 

good, picture was in color and the weother was excellent. 

What more con you ask for? Run it, by 

oil meons. Ployed Fri., Sot. Weather: Like spring. 

Jerry TownserxJ, Center Theotre, Banner Elk, N. C. 

Pop. 500. 

Return of the Fly, The (20th-Fox)—Vincent Price, 

Brett Holsey, John Sutton. Doubled this with "Alligotor 

People" for o good horror show. Ployed to 

overoge business. Ployed Wed. Weather: Cold. 

Simon M. Cherivtch, Levoy Theatre, Mitlvillc, N. J. 

Pop. 19,500. 

UNITED ARTISTS 

Devil's Disciple, The (UA)—Kirk Douglas, Burt 

Lancaster, Sir Laurence Olivier. After 19 years in 

this business hove never seen people running out of 

the theatre. If they keep making pictures like this, 

it won't be long. Do not ploy this picture if they 

give it to you free.— K. E. Brossmonn, Grand Theatre, 

Ookes, N. D. Pop. 2,000. 

I Want to Live! (UA)—Susan Hoyword, Simon 

Oaklond, Theodore Bikel. We turned them owoy by 

the thousands. This may rrot be many potrons' idea 

of entertainment, but it is definitely o must. Suson 

Hayward deserves oil the praise and owords showered 

on her. This was acting in the highest category. 

Photography, story, sound effect oil top drawer 

with nail-biting suspense hardly ever equaled on 

the screen before! A definite must for any house. 

Ployed Sun., through Wed. Weather: Cool.—Dove S. 

Klein, Astra Theatre, Kitwe/Nkono, Northern Rhodesio, 

Africa. Pop. 1 3,000. 

UNIVERSAL-INTERNATIONAL 

Perfect Furlough. Th« (U-l)—Tony Curtis, Janet 

Leigh, Linda Cristol. Now here 1» on excellent picture. 

It has very good actors ar>d a lot of fine 

comedy—and color besides. My p>otrons were really 

gettir>g o bang out of this one. Business was very 

good olso. So the potrons were happy and so wos 1. 

Played Sot., Sun. Weother: Cold.—Horry Hawkinson, 

Orpheum Theotre, Monctto, Mmn. Pop. 380. 

WARNER BROS. 

Gigontis, the Fire Monster (WB)—Hiroshl Koizumi, 

Sctsuko Wokoyomo, Mindru Chioki. We doubled 

this with "Teenogers From Outer Spoce" and would 

hove been better off to leave the house dork for 

three nights.—Williom Duncan, DurKon Theatre, 

Killbuck, Ohio. Pop. 800. 

Nun's Story, The (WB)—Audrey Hepburn, Peter 

Finch, Dome Edith Evans. This is possibly the best 

picture of 1959. We got o lot of our old ci/stomers 

bock to see this one. Audrey Hepburn deserves 

on Oscar for this. The picture was mode for 

this town: a college is located here ond it Is a 

church related college. We even played this on the 

slowest nights of the week. Played Wed., Thurs. 

Weatt>er: Good.—Jerry Townser>d, Center Theotre, 

Banner Elk, N. C. Pop. 500 

Please, Mr. Skouras: 

Wc used "Hound-Dog Man" as our Christmas 

progrom. Well liked by all. Mr. Skouras promises 

us ot Icost ten family progroms for 1960 

but what WG need, Mr. Skouras, are 100 family 

programs, and ossuroncc that no more programs, 

no matter how old, will be sold to TV. 

Smoll towns of 50,000 or less need programs 

oimed ot the whole fomily—ond we need kiddy 

short subjects and good cortoons, and new 

seriols. And what obout o few progroms with 

a child stor? 

CARL W. VESETH 

Villa Theatre 

Malta, Mont. 

To: 

YOUR REPORT OF THE PICTURE YOU 

HAVE lUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHTBITOHS 

-Right Now 

The Exhibitor HasHis Say 

BOXOmCE, 825 Van Brunt Blvd.. 

Kansas City 24, Mo. 

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BOXOFnCE BooicinGuide :: Feb. 15. 1960 

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Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol © denotes color; (© ClnemoScope; y VistoVision; S> Superscope; (ft 

Noturomo. R Keqolscope. t Ttn.-.iiomo For story synopsis on each picture, see revcfse si

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. . . Love 

FEATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY: "Visit to a Small Planet" (Para) 

Lewis, citizen of another planet, has been studying the 

earth via a television type of instrument and, after futile 

attempts, finally realizes his ambition by making an etherial 

journey to our planet in a space ship. Believing the 

Civil War is stUl in progress, he an-ives in proper costume 

for a masquerade ball at Fred Clark's Virginia home. Clark, 

a news commentator, makes LewLs an honored guest, not 

knowing that he Ls from another planet. Lewis gets himself 

enmeshed in the romance of Clark's daughter, Miss 

Blackburn, and her fiance, Holliman. Lewis' arouses the 

anger of his leader on his native planet who reduces Lewis' 

powers of phenomena which changes the situation insofar 

as he is concerned on earth. After a series of complications 

in which the police and militai-y are involved, 

Lewis returns to his native planet, content to stay there. 

EXPLOITIPS: 

The space ship in the picture should be easy to reconstruct 

for a lobby display—any type of flying saucer should 

suffice. A girl with a space helmet could be a good street 

ballyhoo. Set new.spaper ads as an invitation to visit a 

small planet. "You are cordially invited, etc." 

CATCHLINES: 

He Was Out of This World As a Lover ... A Down-to- 

Earth Comedy and Jen-y Lewis Wanted to Planet That 

Way . . . See Jeiry Lewis as a Shooting Star. 

THE STORY: "Jack the Ripper" (Para) 

In 1888, London is aroused by a series of knife killings 

of lonely, unescorted women by a mysterious black-garbed 

figure. Lee Patterson, an American detective, offers to help 

Eddie Byrne, Scotland Yard inspector, in apprehending the 

killer, who has been named "Jack the Ripper." Each murder 

is performed with surgeon-like precision and the hospital 

staff of a neai'by charitable hospital comes under suspicion, 

p»articularly a mute assistant who drops a bag containing 

surgical instruments near the .scene of one of the 

crimes. Others are also suspected but when the heroine, 

who works in the hospital, visits a lonely gii'l recently released 

from there, she witnesses the latest killing. The 

murderer proves to be a head surgeon who lolls females 

in revenge for the suicide of his son after an unfortunate 

affair with a prostitute. 

EXPLOITIPS: 

Joseph E. Levine's $1,000,(XX) promotion campaign includes 

an extensive TV-radio saturation for local bookings, a panel 

of crime connoisseurs headed by Basil Rathbone, Peter 

Lorre and Gypsy Rose Lee, who are helping sell the picture, 

and paper-back book and music album tieups. 

CATCHLINES: 

The Most Diabolical Murderer Who Ever Baffled Scotland 

Yard . Were His Victims Always Ladies of 

the Night? 

THE STORY: "Tall Story" (WB) 

Anthony Perkins is the hero of a college, because he has 

a scientific method of how to successfully shoot baskets. 

Jane Fonda is the pretty college classmate out to get him. 

When she does, all of Perkins' problems begin, because 

he becomes conscious of the expenses of marriage and almost 

falls victim to a bribe to throw the big game against 

some visiting Russian players. Though an honor student, 

he flunks a mid-term exam in order to disqualify himself 

from the game, then gets an extra $2,5{X) from unknown 

gangsters who think he has done it on purpose to change 

the odds. His professor refuses to give him. a makeup exam, 

because of the principles involved, untU the final half 

of the game when he gives in to pressures and Perkins 

races in to score the winning point. 

EXPLOITIPS: 

Tony and Jane a new boxofflce team. Invite local school 

basketball players to a screening and have local police 

talk to them about graft. Publicize Jane FV)nda's cover 

pictures from magazines. 

CATCHLINES: 

Tony and Jane Dribble Into a New Boxofflce Team . . . 

Girl Gets Boy and His Troubles Begin . . . Romance In 

a Trailer ... A Moral Question Solved by Releasing Another's 

Moral Principles . . . Among the Fimniest Comedy- 

Romances to Come Out of Hollywood This Year. 

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THE STORY: 'Once More, With FeeUng" (Col) 

Yul Brynner, temperamental symphony orchestra conductor, 

and his harpLst wife, Kay Kendall, who has long 

soothed orchestra sponsors for him, split up when she 

discovers him "auditioning" a pretty music student. With- 

.,,. out Kay, not even Gregory Ratoff, Brynner's manager, can 

Wed get him important bookings and he sets out to win back 

his wife. But Kay, now a music teacher and planning to 

marry an atomic scientist, 

balks at the idea until she realizes 

that she can't be divorced until she and Biynner actually 

get married—a ceremony previously overlooked. She 

agrees to stay with Brynner until he signs his contract 

with the London Festival Orchestra, whose sponsor insists 

he open his program with a patriotic Sousa march. Brynner 

refuses, Kay manages to placate the sponsor and, after 

her scientist-fiance learns the tiTilh and walks out on her, 

she agrees to stay with her now more-amenable husband. 

EXPLOITIPS: 

Attract symphonic music lovers through tieups with 

music shops displaying Bi-ahms, Beethoven and Wagner 

classical albums. 

CATCHLINES: 

A Madcap Romance Between Two Temjjeramental Musicians 

. . . It's Yul Bi-ynner at His Maddest and Kay Kendall 

at Her Merriest in a Musical Delight . . . From the 

Smash Broadway Comedy Smash. 

THE STORY: "Our Man in Havana" (Col) 

Noel Coward, head of the Caribbean espionage network 

for Britain, persuades Alec Guinness, the mild-mannered 

owner of a vacuum cleaner agency in Havana, to become 

local British secret service man. Guinness, needing money 

for his teenage daughter, reluctantly accepts but, knowing 

nothing about cloak-and-dagger activities, he invents mysterious 

installations with drawings modeled on vacuum-cleaner 

interiors to send his London superiors. London, impressed, 

sends a secretary, Maureen O'Hara. to aid Guinness. Ernie 

Kovacs, a Cuban officer who has taken a fancy to 

Guinness' daughter, even threatens him with deportation 

unless he joins the Cuban rebels. Deported by Kovacs 

and back in London, Guinness timidly faces the Secret 

,y ^ Sei-vice who have learned about liis fake Cuban plans. But 

o m the flabbergasted British hush up matters and, instead, 

awar reward Guinness. 

EXPLOITIPS: 

The selling angles include the six-star cast. Bookshops 

will cooperate with displays of Graham Greene's novels. 

CATCHLINES: 

It's the Suspenseful Best-Seller Produced by the Master 

. . Guinness 

je so 

leed 

of Mystery and Played by the Perfect Cast . 

As a Phony Spy, Maureen O'Hara As His Girl Friday, Ernie 

Kovacs As the Playboy Police Chief, Noel As the Suave 

Secret Agent. 

THE STORY: 

•The Wind Cannot Read" (20th-Fox) 

Duk Bogarde and John Fi-aser, R.A.F. officers in the 

Burma campaign, are sent to school in Delhi to learn Japanese 

so that they can talk with prisoners of war. The 

teacher is Yoko Tani, a Japanese girl, with whom Bogarde 

falls madly in love. During a brief holiday they go away 

together and maiTy, but the marriage must be kept a 

secret for a while. Bogarde finally is ordered to a combat 

area, along with Ronald Lewis, a senior officer with whom 

he had been feuding, and a Brigadier. They ai-e caught 

in a trap, the Brigadier is killed and Bogarde and Lewis 

are taken prisoners by the Japanese. Bogarde eventually 

escapes and finds his way back to Delhi where his bride 

is mortally ill. She dies shortly after he returns—thus 

ending a brief but beautiful romance and marriage. 

EXPLOITIPS: 

Make your appeal primarUy to the women, without overlooking 

the males. Tie up with travel agents on the beauties 

of India. Hold special screenings for veterans of the 

Burma campaign. Plant pictures of the Japanese beauty, 

Yoko Tani, and hail her as the new Oriental sensation. 

CATCHLINES: 

Kipling Was Wrong—the 'twain Did Meet and Blossomed 

Romance? Love Action? Love Breath-Taking 

Scener>-? Love Far Off Places? You Get Them All in "The 

Wind Cannot Read." 

BOXOFFICE BookJnGuide :: Feb. 15. 1960

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RATES: 15c per word, minimum S1.50. cash with copy. Four consecutive insertions for price 

of three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

POSITIONS WANTED 

Projectionist: Years experience. Permanent 

job. Now available. Married and 

reliable. Boxoffice, 9007. 

Available immediately, thoroughly qualihed, 

unincumbered gentleman, experienced 

as city manager or manager of 

clean, modern conventional type theatres. 

Wish to make connections in either capacity 

with thoroughly progressive organization 

in moderate climate. Excellent 

reierences. Write, wire or call collect, 

Mercer W. Colman, 2704 "A' ' Avenue, 

Lawton, Oklahoma. Telephone ELgin 5- 

6727. 

Manager: Conventional or drive-in. Experience 

all phases. Boxoffice, 9016. 

Veteran Manager, sober, family man, 

uninterested seasonctl employment. Boxoffice, 

9017. 

Projectionist: Young family man needs 

job now. Thoroughly experienced on all 

makes equipment indoor and outdoor. 

Sober and reliable. Go anywhere. Boxoffice. 

9021. 

City Manager—Publicity Director desires 

change. West Coast preferred. International 

experience. Specialize Art, De Luxe, 

Live, etc. Tops in exploitation, booking, 

supervision, audit. Offers in confidence 

to Boxoffice, 9025. 

HELP WANTED 

Drive-in theatre manager, starting March 

1 . Eastern Virginia. Send full details to 

Boxoffice, 9011. 

Manager: Experienced, neighborhood 

theatre. H. Schoenstadt & Sons, 1118 S. 

Michigan, Chicago. Phone Ha 7-3034. 

Experienced projectionist and assistant 

manager, S300 month. Silver Sky-Vue, Silver 

City, New Mexico. 

Wanted: Two out-door theatre managers. 

Ability, ambition and experience will be 

well rewarded. Indiana area. Boxoffice, 

9018. 

Film Booker wanted for leading New 

Jersey theatre circuit. Write stating experience 

and qualifications to Boxoffice, 

9024. 

Managers and Assistant Managers 

wanted for drive-ins and indoors. "WORK- 

ING MANAGERS" only considered. Good 

character and good references required. 

Apply Armstrong Theatres, Box 211, 

Bowling Green, Ohio. 

Projectionists wanted for drive-in operation. 

Available about March 5th. Experienced 

preferred. Modern projection 

and sound equipment. State age, experience 

and salary desired plus your qualifications. 


THEATRE TICKETS 

Prompt Service. Special printed roll tickets. 

100,000, $34,95, 10,000, $11.55, 2,000, 

$5.95. Each change in admission price, including 

change in color, $4.00 extra. 

Double numbering extra. F.O.B. Kansas 

City, Mo. Cash with order. Kansas City 

Ticket Co., Dept. 11, 109 W. 18th Street, 

Kansas City, Mo, 

POPCORN MACHINES 

Popcorn machines, all makes. Complete 

new popping units, $185.00 ex. Replacement 

kettles, all machines. 120 So. Halsted, 

Chicago, 111. 

DRIVE-IN THEATRE EQUIPMENT 

ANTI-THEFT SPEAKER CABLE PRICE 

REDUCED! Protect your speakers and 

heaters now for less than 75c per unitl 

Complete satisfaction reported by leading 

chains and exhibitors. For full details 

write; Speaker Security Co., Dept. 58, 

Willow Avenue at 17th St., Hoboken, N. J. 

COMPLETE DRIVE-IN OUTFIT fully rebuilt, 

$3,995; Super Simplex projectors, 

LL-3 pedestals, 18" magazines, Ashcraft 

hydroarc lamps 85A, 100/200A generator 

(new), coated Series II lenses, 200W amplification 

(new). Availcfble on time. Dept. 

cc, S.O.S. Cinema Supply Corporation, 

602 W. 52nd Street, New York 19. 

GENERAL EQUIPMENT—NEW 

New carbon savers. Save hundreds of 

dollars yearly. 10 and Umm rotating 

lamps, $3.00. 13.6 mm, $4.50. No C.O.Ds, 

send check. Easy to use, no tools. Lou 

Walters Repair Service, 8140 Hunnicut 

Rd-,, Dallas 28, Texas. 

SENSATIONAL VALUESl AND BRAND 

NEWI RCA MI-9030 soundheads, $575 pair; 

RCA 40/50 ampere, 110 volt rectifiers, 

$275 pair; Gnswold splicers, $19.95; RCA 

high frequency speaker and horn, $59.50. 

Everything in original factory cases; 

thousand other bargainsl Tell us your requirements. 

Star Cinema Supply, 621 West 

55th Street, New York 19. 

FOR SALE: New—A York packaged refrigeration 

unit. Model 3D125, 130 Tons 

Capacity, 150 H.P. Motor charged with 

Freon 12, suitable for air-conditioning or 

other water chilling requirements. Located 

at Pierre, South Dakota. For full 

details contact Morrison-Knudsen-Kie wit- 

Johnson, P. O. Box 254, Pierre, South Dcrkota. 

WHY PAY MORE? Masonile Letters, fits 

Wagner, Adler, Bevelite Signs, 4", 40c; 

8", eOc; 10", 75c; 12'', $1.00; 14", $1.50; 

16", $1.75; 17", $2,00; 24", $3,00 (10% discount 

100 letters or over $60 list) . Dept. 

cc, S.O.S. Cinema Supply Corporation, 

602 W. 52nd Street, New York 19. 

GENERAL EQUIPMENT—USED 

Simplex, mechanisms and movements. 

Trade or sale, as is or rebuilt. What do 

you need? Bargains. Lou Walters Repair 

Service, 8140 Hunnicut Rd., Dallas 28, 

Texas. 

Brenkert BX60 mechanisms, Motiogro^h, 

model K. Good condition. Bargain. Boxoffice, 

9008. 

Century mechonisms, $650 pair; Simplex 

soundheads, $275 pair; Simplex 

4-star sound, $285; Magnarcs, $195 

pair; Hertner generator, 65/130A, $195. 


For Sale : Like new, four track, Altec- 

Lansing stereophonic sound system. Type 

S-15. $2,450 complete. Write or call Pic 

Theatre, Bagley, Minnesota. 

Special: Complete dual 35mm outfit. 

Wenzel "Ace" projectors, LL-3 pedestals, 

18" magazines. Peerless lamps, Soundmaster 

sound systems. Also 250 cushion 

seat and back chairs in very good condition. 

Oldham Seed Company, Oldham, 

South Dakota. 

BOOST B. O. FILMING LOCAL ACTIVI- 

TIES! Bell & Howell Filmoarc 16mm Sound 

Projector with B&H High Intensity arc on 

rolling stand, 30 amp. rectifier, 50 watt 

amplifier, two 12" speakers in carrying 

cccse, coated lens. Excellent, $975. Available 

on time. Dept. cc, S.O.S. Cinema 

Supply Corporation, 602 W. 52nd Street, 

New York 19. 

EQUIPMENT WANTED 

Wanted: Pair of Super Simplex or Century 

projectors as is. Wayzata Theatre, 

Wayzata, Minnesota. 

Wanted: Used theatre booth equipment. 

We dismantle. Leon Jarodsky, Lincoln Theatre, 

Paris, Illinois. 

FOR SALE MISCELLANEOUS 

Several hundred two, three and fourreel 

film cans for sale at half price, with 

several hundred 2,000 foot reels to match. 

Capitol Films, 1301 South Wabash, Chicago 

5. Illinois. WE 9-2000. 

STUDIO AND PRODUCTION 

NEUVATOR 16mm FILM CLEANERS, originally 

$395, now $149.50; Animation 

stand 13' high, heavy base, 4 movements, 

$10,000 originally, now $495; Akeley 35mm 

sound camera, worth $5,000, $895; WE, 

RCA 35mm Optical Recorders, no royalties, 

from $1,500. Dept. cc, S.O.S. Cinema Sup- 

?ly Corporation, 602 W. 52nd Street, New 

ork 19. 

THEATRES FOR SALE 

Controlled town, 7,000 people, two indoor 

houses and a drive-in in the heart 

of the cotton belt in Texas. Will sell outright 

o; would trade theatres for a much 

bigger operation and would pay difference. 

Boxofhce 8092. 

For Sale: Most beautiful drrve-ln theatre. 

Year old, 750 cars, located Northern 

Indiana. Nine year lease. Reasonable. 

Boxoffice, 9009, 

S. W. Minnesota theatre, 600 seats, teenage 

club, concession, office rental, built 

1948. Drive-ln theatre, 300 speakers, concession, 

built 1953. Population, 2,500. D. 

G. Rauenhorst, Slayton, Minnesota. County 

seat. 

650-seat indoor, Mabank, Texas, 48 miles 

east of Dallas. Very good equipment. 

Reason, have two businesses in Dallas. 

Will sell equipment and lease building 

or botn. V4 down. Boxoffice^ 9014. 

For Sale: In Floyd County, Virginia. 

Drive-in theatre, 'scope. Only theatre in 

county, closest competition 22 miles. 

Reason for selling, 65. Totally disabled. 

Glenn Vest, Copperhill, Virginia^ 

CUfllilOG HOUSE 

For Sale; Two theatres in Kansas county 

seat town of 7,000; trading populcftion 

35,000. First run, downtown 500-seat 

modern theatre, refrigerated and 400-car 

drive-in theatre. Circuit opposition. Price 

$60,000, real estate included. Terms. Boxoffice, 

9023. 

Northern California theatre with lunch 

counter, 3 bedroom apartment, space for 

added businesses. In resort area, also 

hunting and fishing. Reply Boxoffice, 9020. 

Two Idaho theatres in adjoining towns, 

one a county seat. Prosperous lumber and 

farming area. No competition. Brick buildings. 

Steady operation, owned by same 

family many years. Full price including 

real estate, $20,000. Pay only $5,000 down 

and balarice $150 a month, like rent. 

Write, wire or phone for location and details. 

Theatre Exchange Company, 5724 

S. E. Monroe Street, Portland 22, Oregon. 

(Phone OLive 4-1606). 

TOLEDO, OHIO—Downtown. 7-day operation. 

Latest equipment. Immediate 

possession. Owner retiring. Mrs. Jack O'- 

Connell. CH 3-6916. 

THEATRES WANTED 

Wanted: Indoor theatre on percentage 

basis, or rent, payable monthly. Send full 

particulars. G

ISTv-'T"' 

Following "GOLIATH'^ 

American International 

^ 

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starring Gerald Mohr- Nora Hayden- Les Tremayne- Jack Kruschen • Directed by ibweichior 

Proceed by Sid Pink and Norman Maurer • Screenplay by Sid Pink and lb Melchior • A Sino Production AN AMERICAN-INTERNATIONAL PICTURE

Boxoffice-February.15.1960

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