Section I: United States (continued) - Trade Show Executive

Customercentric; adj., placing
the customer at the center of an organization’s marketing effort
The concept of
“front line staff ”
takes on a whole new
definition in Anaheim.
Here, we’re ALL
front line staff and
we’re here to take care
of your people.
Anaheim/OC CTAs (starting at the back row left to right)
Max Keylor
Sr. VIP Coordinator-Disneyland® Resort Hotels
Bill Gunderson
General Manager-Anaheim Marriott
Tom Wood
City Manager-City of Anaheim
Tom Tait
Mayor-City of Anaheim
Charles Ahlers
President-Anaheim Orange County
Visitor & Convention Bureau
David Meek
Convention Center Manager
Anaheim Convention Center
Sylvano Ibay
General Manager-Anaheim White House
Shaun Robinson
General Manager-Hilton Anaheim
Chris Peña
Sergeant-Anaheim Police Department
Kevin Johnstone
Customer
Director of Trade Shows
National Association of Music Merchants
Rochanda Chamois
Front Office Supervisor-Peacock Suites
Lisa Paton
Marketing Administrative Assistant
Simon Property Group (The Block at Orange)
Erin Rhodes
Marketing Manager-Discovery Science Center
Christina Dawson
VP, Partnership & CTA Program Administrator
Anaheim Orange County Visitor & Convention Bureau
Miguel Pasillas
Bellman-Embassy Suites Anaheim South
Baldemar Arteaga
Taxi Driver-Yellow Cab Co.
of Greater Orange County
The Certified Tourism Ambassador TM (CTA) Program is a
nationwide customer service certification program designed
to mobilize a destination’s frontline toward the goal of turning
every visitor encounter into a positive experience.

Trade Show Executive
Contents
SEPTEMBER 2011
VOLUME 12 NUMBER 9
COVER STORY
32 Power Lunch with Tad Ishizumi
An earthquake and tsunami threw Japan’s
trade show industry into confusion until
Tad Ishizumi, president of Reed Exhibitions
Japan, stepped up and got the company’s
show calendar back on track.
52
EXPOSITION FORECAST
20 Trending and Spending
If this past month is any indication of future events,
get ready for one colossal roller coaster ride.
SPONSORED BY
FEATURES
19 Medical Show Insert
Medical conferences are in stable condition with
advancers balancing the decliners. TSE charts the status
of some of the leading U.S. shows.
38 The Real Deal
The National Restaurant
Association combined digital and
face-to-face at its annual trade
show by allowing attendees to sign
up for online deals that required a
booth visit in order to be activated.
SPECIAL REPORT
42 TSE’s Annual Report on
Hotel/Convention Center
Complexes of North America
Convention centers with hotels attached, adjacent or
nearby have an edge on their competitors. TSE’s annual
report lists the major convention center complexes and
provides the latest news and updates.
Copyright © 2011 by Trade Show Executive (ISSN Number 2151-7568)
September 2011 Issue, Volume 12, Number 9. Trade Show Executive is published monthly by
Trade Show Executive Inc., 4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056-6029.
®Trade Show Executive is a registered trademark of Trade Show Executive Inc. All rights reserved.
Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any
means without the written permission of the publisher.
POSTMASTER: Send changes of address to Richard Magaña, Circulation Manager, Trade Show
Executive magazine, P.O. Box 16435, North Hollywood, CA 91615. Periodicals postage paid at
Oceanside, CA and additional mailing offi ces. Copying done for other than personal or internal
reference without the express permission of Trade Show Executive is prohibited. Address requests
for special permission to the Publisher. Reprints and back issues available upon request. Printed
in the United States. Bulk Business Mail paid at Oceanside, CA.
CHANGE OF ADDRESS AND NEW SUBSCRIPTIONS: Richard Magaña, Circulation Manager, Trade Show
Executive magazine • P.O. Box 16435 • North Hollywood, CA 91615 • Phone: (818) 286-3152
Toll-Free Fax: (877) 483-8912. Please visit us at tsx.magserv.com and complete the online form for
a free subscription.
SUBSCRIPTION RATES: Subscriptions are free to qualifi ed show management executives who fi t the
criteria and sign a qualifi cation card annually. All others may purchase an annual subscription for
$119. ($129 in Canada and Mexico; $149 overseas.) Single copies: $14.95 per issue, plus $5
for shipping and handling; TSE’s directory of Who’s Who Among Independent Show Organizers is
$129; TSE’s directory of the World’s Top Convention Centers is $129; TSE’s directory of the Gold
100 Trade Shows is $159.
follow us on
twitter.com/TradeShowExec
4 September 2011 | Trade Show Executive

THAT’S THE
BOSTON
ADVANTAGE
Arrange a site visit today. Call 877.393.3393 or visit www.AdvantageBOSTON.com
BOSTON. MAKING CONVENTION HISTORY.
The Massachusetts Convention Center Authority owns and operates the Boston Convention & Exhibition Center and the Hynes Convention Center.

EDITORIAL & PUBLISHING HEADQUARTERS
Trade Show Executive magazine
4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056
Telephone: (760) 630-9105 Fax: (877) 483-8912
12 14
8 Month in Review
Catch up on the most significant developments
of the past month with TSE’s news digest
12 Looking Ahead
How are the major shows in November shaping up?
14 Canada
The Canadian Produce Marketing Association not only has to keep
its annual trade show fresh and juicy, it has to keep the perishable
exhibits that way as well.
16 Instant Replay
Takeaways from the SISO Executive Conference focus on the “Digital
Declaration” and technology best practices.
24 TSE’s Dashboard of Monthly Trade Show
Metrics for July 2011
Summer drew quietly to a close in July with a 3.1% increase in exhibit
space but flat performance for exhibitor and attendance metrics.
68 ZOOM – The Trade Show Locator
Trade Show Executive presents the most important shows scheduled
for November and lists them by industry.
EDITORIAL & RESEARCH
Darlene Gudea, PUBLISHER & EDITOR
(760) 630-9111 • darlenegudea@tradeshowexecutive.com
Carol Andrews, EDITOR-AT-LARGE
(562) 505-7903 • carolandrews@tradeshowexecutive.com
Carri Jensen, MANAGER OF DIRECTORIES
(541) 286-4014 • cjensen@tradeshowexecutive.com
Hil Anderson, SENIOR EDITOR
(760) 630-9107 • handerson@tradeshowexecutive.com
Renee Di Iulio, SENIOR EDITOR
(310) 939-0197 • reneediiulio@tradeshowexecutive.com
Frank Chow, CHIEF ECONOMIST
(760) 630-9111 • frankchow@tradeshowexecutive.com
Bob Dallmeyer, COLUMNIST
(323) 934-8300 • bdallmeyer@tradeshowexecutive.com
Danica Tormohlen, CONTRIBUTING EDITOR
(816) 803-8103 • danicat@tradeshowexecutive.com
EVENTS
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SALES & MARKETING
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Rafael Hernández, BUSINESS DEVELOPMENT DIRECTOR, LATIN AMERICA
+52 (55) 2455-3545 ext. 110 • direccion.mcc@masexpos.com
Quentin Chan, BUSINESS DEVELOPMENT DIRECTOR, ASIA
(852) 23661106 • QuentinChan@leadingm.com
DESIGN & PRODUCTION
Goss Keller Martinez, Inc. (GKM) • www.gkminc.com
Fernando Martinez, CREATIVE DIRECTOR
(760) 438-8100 ext. 114 • fmm@gkminc.com
Kathleen Maloney, ART DIRECTOR
(760) 438-8100 ext. 117 • kdm@gkminc.com
78 People in the News
Leticia Cotton, PRODUCTION & EDITORIAL COORDINATOR
(760) 630-9105 • lcotton@tradeshowexecutive.com
• Everett
• Thornton
• Halwagi
• Fernandez
• Cirami-Gillis
• Shea
• Pederson
TRADE SHOW EXECUTIVE MEDIA GROUP - BOARD OF DIRECTORS
Richard A. Simon, CHAIRMAN OF THE BOARD
Mark Feldman, VICE CHAIRMAN
78 Index to Advertisers
Darlene Gudea, PRESIDENT
Joan Feldman, VICE PRESIDENT
TRADE SHOW EXECUTIVE – THE GOLD STANDARD, WINNER OF:
MEDIA PARTNERS:
American Society of
Business Publication Editors
EDITORIAL SILVER AWARD
June 2004
MEMBER OF:
2005
• GRAND AWARD, Best Writing
• Best How-To Writing
• Best Interviews
& Personal Profi les
• Most Improved Magazines
& Journals
• GRAND AWARD, Best Writing
• Best Overall Issue
• Best How-To Writing
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• Best Cover
• Best News Writing
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• Best Redesign
• Most Improved Magazine
• GRAND AWARD, Best
Design & Illustration
• Best Column
• Best Feature Series Writing
• Best How-To Writing
• Best Cover
6 September 2011 | Trade Show Executive

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MONTH IN REVIEW
Singapore Ready to Rave Again
BY HIL ANDERSON, senior editor
Singapore – Singapore is set for a repeat of
the splashy debut of TravelRave, a series of
10 co-located specialty conferences in October
that offer attendees a comprehensive
venue for networking and information on
Asia’s booming travel industry.
The launch of TravelRave last Fall was
considered a huge success with more than
8,000 attendees taking part. The 2011
TravelRave runs October 17-23 with new
partners, including the World Travel and
Tourism Council and the United Nations’
World Tourism Organization.
U.S. trade show organizer Questex
Media Group will launch its Asia Pacific
Hotel and Tourism Investment Conference as
part of TravelRave. In all, the conference
will be made up of 10 co-located events
including ITB Asia, Aviation Outlook Asia
and Asia Travel Leaders Summit.
Singapore has long been known as a
destination for international business travelers.
Its gateway location and its thriving
financial district have not lost any luster,
and economic growth throughout Asia
has fueled a new round of expansion and
interest from international trade show
and corporate conference organizers.
“International tourist arrivals to Asia
are expected to grow between 7% and
9% in 2011,” said Aw Kah Peng, chief
executive of the Singapore Tourism Board
(STB). “TravelRave will play an important
role for the industry as a platform for the
exchange of ideas and building alliances.”
Trade Shows Thriving
Singapore has capitalized with a strong
recovery from the global recession. The
latest Singapore Overseas Visitors Survey said
visitor arrivals grew 21.4% in 2010 to
11.6 million. Of that total, 27% were
traveling on business and accounted for
40% of the total visitor spend.
Edward Chew, CTB director of,
exhibitions and conferences, said there
were 108 new business events held in
Singapore last year. Attendance at trade
shows and other business events was
up 15% to 20% over 2009.
New hotel construction has added
10,000 rooms to the city’s inventory
since 2005, raising the total to more than
47,000 as of 2010. Two more hotels were
scheduled to open this year.
Chew told Trade Show Executive the
landscape for trade shows in Singapore was
changing for the better. “There has been a
growing trend of exhibitions including a convention
or meetings component,” he said.
“We have also seen the launch of a
number of shows related to sustainability
and infrastructure, which leverages Singapore’s
position as an urban-solutions hub
for the entire region,” Chew said.
Singapore has also seen an expansion in
the lifestyle sector, which dovetails with the
travel industry and TravelRave. “Lifestylerelated
business events are a new wave that
is in tandem with our rising position as
Asia’s premier lifestyle hub,” Chew said.
Reach Aw Kah Peng at (65) 6736 6622 or
kahpeng@stb.gov.sg; Edward Chew at (65)
6736 6622 or edward_chew@stb.gov.sg
McCurdy Teams With Equity Firm to Acquire GLM
BY HIL ANDERSON, senior editor
New York, NY – George Little Management
(GLM) will be acquired by Providence
Equity Partners through a new holding
company led by Charles McCurdy, the
former CEO of Canon Communications.
GLM will be sold to Providence by Daily
Mail and General Trust plc (DMGT) for
approximately $173 million in cash under a
definitive agreement signed August 23. The
Jordan, Edmiston Group, Inc. represented
DMGT in the negotiations. The deal is
expected to close by the end of September.
GLM organizes 15 trade shows totaling
1.8 million net square feet. Its signature
event is the New York International Gift Fair.
The deal marks the return of McCurdy
to the trade show industry. McCurdy,
co-founder of Apprise Media, built Canon
Communications into a leading brand in the
manufacturing sector, specializing in medical
devices. Canon was acquired last year by
United Business Media for $287 million.
“GLM’s presence in the growing business-to-retailer
space has few rivals in the
international trade show industry,” said
McCurdy. “We will seek to take GLM to
the next level while identifying additional
opportunities to expand our platform in
the trade show space.”
GLM was founded in 1927 and was
acquired by DMGT in 2007. There was no
immediate announcement on any changes
in the GLM management team or the company’s
business strategy.
“This is a compelling transaction that
will allow GLM to benefit from the additional
resources and expertise provided
by Providence,” said GLM President
Alan Steel.
Reach Charles McCurdy at (516) 723-9060
or cmccurdy@apprisemedia.com; Alan Steel
at (914) 421-3200 or alan_steel@glmshows.
com; Richard Meade, JEGI managing director,
at (212) 754-0710 or richardm@jegi.com
8 September 2011 | Trade Show Executive

Los Angeles Moves Forward
on Plan for Stadium Adjacent
to Convention Center
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August 9 when the city council unanimously
approved a non-binding agreement
with the developers.
The 12-0 vote gave the preliminary
green light to the concept in which the
west wing of the center will be torn down
and rebuilt on another corner of the
center. The vacant lot would become part
of the site of Farmers Field, a 72,000-
seat stadium that could also be used for
exhibit space.
The city council vote opens the door
for further negotiations between the city
and AEG and the launch of an environmental
impact study. The discussions are
expected to run about nine months. AEG
has pledged to finance the construction
of the stadium and the city would issue
$275 million in bonds for the convention
center portion of the project.
“It is time to take the next brave step
forward,” City Council President Eric
Garcetti said during the meeting.
The $1.2 billion stadium is the
brainchild of AEG Entertainment, which
is seeking to lure an NFL team to Los
Angeles. The stadium is projected for
completion by 2016. The rebuilding of
West Hall would be completed before the
stadium, and construction would likely
not disrupt operations at the center.
The new West Hall is expected to
be approximately the same size as the
current hall, about 210,000 square feet
overall. The stadium, however, would
add significant floor space that could
be used for exhibits and expand the
center from its current 720,000 square
feet of prime exhibit space (18th in
the Trade Show Executive World’s Top
Convention Center rankings) to somewhere
around 1.4 million square feet,
about the same capacity as the Georgia
World Congress Center.
The prospect of Los Angeles moving
north of 1 million square feet was a
selling point for project supporters who
predicted the city would be able to attract
top-tier trade shows that don’t fit inside
the current building.
Reach Pouria Abbassi, general manager &
CEO, Los Angeles Convention Center, at (213)
741-1151 or administration@lacclink.com
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www.TradeShowExecutive.com | September 2011 9

MONTH IN REVIEW
CEIR to Discuss Industry
Performance at Predict Conference
BY HIL ANDERSON, senior editor
New York, NY – The Center for Exhibition
Industry Research (CEIR) will have
some good news to share with trade
show industry executives at Predict, its
annual economic forecast conference,
on September 15.
CEIR announced in late August that
the numbers for the first half of 2011
showed the trade show industry outperforming
the overall U.S. economy. According
to CEIR, the exhibition industry grew
2.4% in the first six months of the year
compared to the same period of 2010.
The overall economy grew only 1.9%.
The three major show metrics –
attendance, number of exhibitors and
exhibit space sold – all reversed course
from their 2010 declines. Growth,
however, was relatively modest with a
2.8% increase in exhibit space, 1.0%
for attendance and 0.5% for exhibitors.
“Like the economy, exhibitions are
showing strong signs of life through 2010
into 2011,” said CEIR economist Jeffrey
Werling. “Can robust recovery continue
despite anemic employment growth?”
That question and other issues
related to trade shows will be explored
by Werling, fellow CEIR economist Allen
Shaw and other high-powered speakers
at Predict, which will take place at the
Time Warner Center in New York City.
The agenda includes
presentations by
David Loechner, president of Nielsen
Exhibitions; Thomas Kemp, chairman
and CEO of Northstar Travel Media LLC,
Freeman Executive Vice President Robert
Priest-Heck, and Nancy Walsh, executive
vice president of Reed Exhibitions.
Attendance is limited to 200 qualified
C-level executives from the exhibition
industry and financial sector.
Trade Show Executive is the media
sponsor of the event.
Reach Doug Ducate, CEIR president and CEO,
at (972) 687-9242 or dducate@ceir.org
ExhibitMatch Matches Exhibitors, Booth Designers
BY HIL ANDERSON, senior editor
Las Vegas, NV – The beta period has ended
for ExhibitMatch, a new web service that
exhibitors can use to solicit competitive
bids for booth designs and other trade
show services.
ExhibitMatch is a matchmaking
service similar to eBay in which buyers
and sellers make contact and strike deals
online. The result is a fast and transparent
means for exhibitors to find the vendors
who will meet their needs and their price
points without phoning every number in
industry directories.
The Las Vegas company launched last
year and recently went live, offering exhibitors
a convenient place to look for the right
talent. “We’re looking to shake things up
in the trade show industry,” said Exhibit-
Match President Tim Sullivan. “It seems
there was a need for more competition and
greater price transparency for exhibitors,
and that is the need we went after with our
online bidding platform.”
ExhibitMatch is developing a data
base of vetted and qualified contractors
around the world that can handle any and
all aspects of booth design and construction
as well as other needs such as furniture
rental or audio-visual services.
The contractors pay a fee to join
ExhibitMatch. Exhibitors are charged
$9.95 to post their RFP.
An exhibitor fills out the online RFP
proposal and is matched with three
vendors who provide bids on the project.
The proposal provides the bidders with
the details of the project, including
everything from the size and goals of
the exhibit to the company’s logos and
preferred colors.
Once the exhibitor is introduced to
the vendors, ExhibitManager steps aside
and lets the two sides proceed. “We’re not
brokering anything because we are not
involved in transferring any funds,” Sullivan
told Trade Show Executive. “We aren’t
trying to reinvent the process and we don’t
obligate anyone to work with anyone else.”
Exhibitors can, in fact, invite vendors
they have worked with in the past to
bid on a job even if they are not part
of ExhibitMatch’s growing roster of
approved contractors.
The service accommodates exhibitors of
any size and experience level. It also works
well for companies looking to exhibit at
trade shows overseas that do not have the
contacts in a particular region they need.
“The contractors we have now are
based primarily in the U.S., but we are
looking to serve every market so we do literally
have contractors on every continent
except Antarctica,” Sullivan said.
Reach Tim Sullivan at (702) 990-3838 or
tim@exhibitmatch.com
10 September 2011 | Trade Show Executive

Anaheim Convention Center
to Expand Outdoor Event Space
BY HIL ANDERSON, senior editor
Anaheim, CA – The Anaheim Convention
Center will increase its event space by
100,000 square feet with a new outdoor
plaza that will be completed in 2012.
The Grand Plaza project does not include
any dedicated indoor exhibit space,
but it will greatly overhaul and increase
the outdoor multi-function area that is
available year-round.
“Our excellent weather is the perfect
backdrop for this space,” said Charles
Ahlers, president of the Anaheim Orange
County Visitor & Convention Bureau.
“Groups can dine al fresco, listen to concerts,
or attend receptions and exhibitions.”
The design enhances the ability of
trade show attendees to stroll between the
convention center and the adjacent hotels.
It also includes concessions and areas
where shuttle buses can pick up and drop
Santos, Brazil – Reed Exhibitions Brazil
added the Santos Offshore Oil & Gas Expo to
its portfolio of energy events.
Details of the acquisition between
Reed and AGS3 Promocoes e Eventos
LTDA were not disclosed; however the
deal gives Reed a new presence in a key
city in the South American energy market.
“We will strive to make Santos Offshore
a special part of our global energy portfolio,
helping customers from around the
world to discover a new market in Santos,”
said Juan Pablo de Vera, president
of Reed Exhibitions Brazil.
Santos is a port city that serves as a
base for the development of Brazil’s huge
Santos Basin oil-and-gas reserves.
Santos Offshore Oil & Gas Expo was
off passengers.
The project footprint runs along the
main entrance to the convention center
on Convention Way between the Anaheim
Marriott and Hilton Anaheim hotels. It
then curves around to the center’s Exhibit
Hall D. Construction will begin in the
Spring and will be completed before the
end of 2012.
The Anaheim Convention Center is
the largest convention facility in California.
It offers 842,000 square feet of prime
exhibit space and is ranked #13 in size in
Trade Show Executive’s World’s Top Convention
Centers directory.
Reach Charles Ahlers at (714) 765-8888 or
cahlers@anaheimoc.org; Executive Director
Tom Morton at (714) 765-8920 or tmorton@
anaheim.net
Reed Acquires Brazilian Energy Event
BY HIL ANDERSON, senior editor
launched in 2007 and has reported 20%
growth in the last two years. The October
edition is expected to draw 18,000
attendees and feature 7,000 net square
meters (about 75,347 net square feet)
of exhibit space.
De Vera said Reed would continue
to work with the show’s partner, the
Brazilian Institute of Petroleum, to
enhance the content portion of the event.
Santos Offshore will be added to
Reed’s Brazilian portfolio of five energyrelated
events. Reed organizes 16 trade
shows for the upstream and renewable
energy sectors.
Reach Juan Pablo de Vera at +55 11 3060
5000 or juanpablo.devera@reedalcantara.com.br
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www.TradeShowExecutive.com | September 2011 11

LOOKING AHEAD
What Major Shows are on Tap for November?
These and other major trade shows will offer
buyers and sellers some relief as Summer winds
down and the holiday shopping season comes
into view.
SEMA Show
NOVEMBER 1-4
Las Vegas Convention Center, Las Vegas, NV
4 on the Trade Show Executive (TSE) Gold 100
The premier show for the automotive
specialty products industry was revving up
as early as August. Peter MacGillivray, vice
president of communications and events,
said space sales and attendance were running
above the previous year with buyer
registration alone more than 43% above
2010. “Buyers and exhibitors seem to be
saying that the more uncertainty there is
about the economy, the more they need
to be at the show,” he said. It looked as
though many attendees saw the need to
devote extra time to the show and booked
housing at nearly double the pace of last
year. SEMA offered exhibitors free drayage
for the first 1,000 pounds of freight and
a free product introduction at the show’s
New Products Showcase. Reach Peter
MacGillivray at (909) 860-0184, x136, or
peterm@sema.org
AAPEX Automotive
Aftermarket Products Expo
NOVEMBER 1-3
Sands Expo Center, Las Vegas, NV
31 on the TSE Gold 100
Located down the Strip from the SEMA
Show, AAPEX hosts the automotive
aftermarket industry. The show grew
16.8% last year to 448,700 net square feet
(nsf) and had solid gains in exhibitors and
attendance as well. William T. Glasgow
and Associates lined up the awards for
the most intriguing new products well
ahead of time by featuring them on the
show website and collecting votes from
attendees in September. Reach Senior
Vice President Bill Glasgow, Jr. at (708)
226-1300 or billglasgow@wtglasgow.com
International Pool/Spa/Patio Expo
NOVEMBER 2-4
Mandalay Bay Convention Center, Las Vegas, NV
Hanley Wood sold 91,000 nsf, about 70%
of its floor space, at its Summer space
draw as the momentum from last year’s
solid performance continued. “Thanks to
returning exhibitors and first-timers, the
space draw participants exceeded the 2010
number,” said Lindsay Roberts, show
director. The show also provided a virtual
conference feature that allowed attendees
to get warmed up for the physical show by
offering a series of online classes on best
practices for their businesses. The virtual
conference was up and running during
the Summer and will remain available
through November 23. Reach Lindsay
Roberts at lroberts@hanleywood.com
FABTECH 2011
NOVEMBER 14-17
McCormick Place, Chicago, IL
36 on the TSE Gold 100
Organizers had the pedal to the metal
as the manufacturing industry built up
post-recession momentum. FABTECH
serves the metal fabrication and forming
sectors as well as finishing and welding.
“Registration is up and we are on track
to fill nearly a half million net square feet
of exhibit space with more than 1,200
exhibitors,” said show manager John
Catalano of the Society of Manufacturing
Engineers (SME). “The interest in this
year’s event is a positive sign that our
industry is alive and thriving.” FABTECH
will include a new Buyer Appreciation
SEMA Show
International Pool/Spa/Patio Expo
12 September 2011 | Trade Show Executive

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L.A. Auto Show
Day that features special deals on the
show floor for the expected 32,000
attendees. Reach John Catalano at (313)
425-3000 or jcatalano@sme.org
IAAPA Attractions Expo
NOVEMBER 14-18
Orange County Convention Center, Orlando, FL
29 on the TSE Gold 100
Orlando hosts the International
Association of Amusement Parks and
Attractions (IAAPA) for a second
consecutive year. The location enables
show managers to offer attendees a
behind-the-scene look at some of the
many top-tier attractions in the area. Last
year’s show topped 453,000 nsf, which
was nearly 12% larger than the 2009 event
in Las Vegas. Reach Tom Fischetti, IAAPA
senior vice president, exhibitions, at (703)
836-4800 or tfischetti@iaapa.org
L.A. Auto Show
NOVEMBER 16-27
Los Angeles Convention Center, Los Angeles, CA
The Winter auto show season kicks off
in Southern California with an event
that has become a close rival of the big
North American International Auto Show in
Detroit. The all-important Press Days on
November 16-17 will debut more than
50 vehicles, and organizers said many
automakers were increasing their exhibit
space this year. Exhibits will also include
more interactive features aimed at the
general public. “The automotive industry
is gaining momentum and our show has
become an important venue to launch
the innovations that are leading the way,”
said Andy Fuzesi, general manager of the
show. Reach Andy Fuzesi at (310) 444-
1850 or afuzesi@LAautoshow.com
RSNA
RSNA Scientific Assembly
and Annual Meeting
NOVEMBER 27-DECEMBER 2
McCormick Place, Chicago, IL
30 on the TSE Gold 100
It is the largest medical conference and
trade show in the U.S., and RSNA once
again takes over downtown Chicago
during the week after Thanksgiving.
Exhibit space was flat last year compared
to 2009 but still covered nearly 453,000
nsf. New this year will be a special
presentation by exhibitors from India
and symposia for hospital administrators
and experienced radiologists seeking to
re-energize their careers. An extensive
virtual show offers educational content
and opportunities for off-site participants
to interact with exhibitors. Reach Tom
Shimala, director, technical exhibits, at
(630) 368-3760 or tshimala@rsna.org
Attract and engage your
audience with mobile and
social media marketing tools
Improve attendee egagement and
expand marketing footprint with
centralized social media and
mobile technology tools.
Schedule Your Demo Today!
Call (410) 740-9200
Visit www.a2zinc.net
Email info@a2zInc.net
Visit us in Booth #613
at Expo! Expo!
Three Platforms.
One Solution.
www.TradeShowExecutive.com | September 2011 13

INTERNATIONAL NEWS
Canadian Produce Stays Fresh, Keeps Growing
BY HIL ANDERSON, senior editor
Montreal, Canada – For the Canadian
Produce Marketing Association (CPMA),
the key to the current growth spurt of its
annual trade show has been keeping the atmosphere
warm and cool at the same time.
The CPMA held its 86th Annual
Convention & Trade Show in Montreal this
year and reported a continuation of the
upward trend of double-digit growth that
reached 47,500 net square feet packed with
perfectly refrigerated farm-fresh products.
“The event is not limited just to
growth in terms of space,” said Show
Manager Natalia Kaliberda. “The overall
attendance numbers are going up as well.
We attracted more than 3,000 participants
over the course of the two-day event.”
The CPMA rotates its annual show
among Montreal and three other
Canadian cities: Calgary, where the 2012
trade show will be held, and Toronto and
Vancouver. The 2010 show in Vancouver
was 29% larger than 2009. The 2011
event in Montreal was up 16% from the
previous year.
Annual Reunion
While the venue changes, there are some
constants to the CPMA Annual Convention
& Trade Show that keep people coming
regardless of the location. “We have a
‘boutique style’ of event that offers an environment
in which business relationships
can grow in a comfortable and familiar
atmosphere,” Kaliberda said. “It’s that experience
that makes the show a success.”
Kaliberda and her team have been
careful over the years to monitor the
pace of growth and maintain the homey
environment that has been so appealing.
“We want to avoid finding ourselves
with an event that is too big and too
commercial,” she told Trade Show
Executive. “We value the intimate and
friendly environment that has been
created on the show floor.”
“We have not reached a point where
it is necessary to start limiting the growth
of the event, but as it has grown so fast
within the last three years that we have
started thinking about if we want our
event to grow bigger and how big,”
Kaliberda said.
Attendees and exhibitors currently
have ample networking opportunities and
also get the chance to mingle during the
educational sessions. These sessions cover
topics related to supply-chain issues, such
as marketing, food safety, border logistics
and the “buy local” movement. Access to
the sessions is free.
Chill in the Air
The CPMA Annual Convention & Trade Show
is, however, more than an annual gettogether
of colleagues. It is a marketplace
for new products and the launch of
mutually beneficial business deals.
And that means its all about the fruits
and vegetables. With 260 exhibiting
companies and 467 booths this year,
there is a lot of produce to be displayed
and handled. In fact, the CPMA donated
a hefty 33,000 pounds of produce to a
Montreal food bank after the show closed.
That means at least 33,000 pounds of
food had to be delivered, stored and kept
looking like it just came out of the fields
for the duration of the April 13-15 show.
“One of our challenges is to
guarantee that our exhibitors’ products
remain at their best,” said Kaliberda.
“That requires significant behind-thescenes
coordination.”
We attracted more
than 3,000 participants
over the course of
the two-day event.
Natalia Kaliberda
SHOW MANAGER, CPMA
The show staff maintains a schedule of
hourly product deliveries and has on-site
cold storage available to not only meet
exhibitor requirements but meet local
health standards as well. The temperature
in the exhibit hall is also maintained at a
constant level to avoid unwelcome wilting
of sometimes temperamental leaves.
“Fluctuations can have a serious effect on
display produce,” Kalibreda said.
The CPMA also maintains a close
relationship with Canadian Customs
officials since international exhibitors
bring in produce for display and sampling
that is covered by a wide variety of
inspection regulations. “Our goal is
to ensure it is a smooth process and a
positive experience for our international
exhibitors,” Kaliberda said.
The process at the border and in
the exhibit hall must be pretty smooth
indeed. The CPMA said its exhibitor
survey for 2011 had a 94% satisfaction
rate and 84% satisfaction with the volume
and quality of their booth traffic.
Reach Natalia Kaliberda at (613) 226-4187,
x223, or nkaliberda@cpma.ca
14 September 2011 | Trade Show Executive

INSTANT REPLAY
SISO Conference Focuses
on Digital Solutions for Trade Shows
BY DANICA TORMOHLEN, contributing editor
Philadelphia, PA - Trade show organizers
and suppliers gathered for the Society of
Independent Show Organizers (SISO) Executive
Conference, held Aug. 9-11, at the newly expanded
Pennsylvania Convention Center
in Philadelphia. The 2011 event attracted
180 attendees, compared with 150 at last
year’s conference in Boston. The two-day
program featured a variety of technologyrelated
educational sessions that focused
on the event's theme, Digital Declaration.
At the opening keynote, Andrew
Davis, chief strategy officer and cofounder,
Tippingpoint Labs, urged
delegates to think like a media company
in order to build their audience and drive
revenue. "Think like a content provider,"
said Davis. "Content equals currency."
He cited “The Joe Show,” a video
series on YouTube produced by the ASI
Show, as a great example of a show that
16 September 2011 | Trade Show Executive
created unique content, as well as a celebrity
in the promotional products industry
who attendees will want to meet on site.
"In the new world view, search is the sun
in today's universe," said Davis. "How do
you get your show closer to the center of the
universe? Content-based interaction."
Other conference session topics
included monetizing technology, funding
technology models, digital attendee development,
mobile marketing and virtual
event strategies.
During the session “Funding Technology
Models,” Kyle Welch, vice president of
finance, Hanley Wood, said the company
has had limited success when it comes to
generating revenue for virtual events. She
cited the Builder Concept Home as the company's
only successful virtual event. "This
year, the virtual event generated $600,000
in revenue less $250,000 in costs for a net
of $350,000," said Welch.
To sell digital products, Welch said
HW is finding success with a hybrid sales
team. Compensation for show account
executives is tied to digital sales, and two
digital sales reps sell products for the company's
15 U.S. shows held annually. HW
has settled on this strategy after trying and
failing with two other strategies, including
training AEs to sell digital products and
dedicating a digital-only sales force with no
relationship to the show.
During the session “Mobile Marketing,”
show organizers discussed the pros
and cons of offering mobile apps vs. mobile
web sites. In 2011, the Kitchen & Bath
Industry Show (KBIS) worked with Core
Apps to launch a mobile app, according to
Brian Pagel, VP for the Kitchen and Bath
Group, Nielsen Expositions. “More than
70% of the show’s 40,000 attendees own
Continued on page 18

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INSTANT REPLAY
Continued from page 16
a Smartphone, so we decided to go with a
mobile app,” said Pagel. The results: 10,545
downloads of the app; 14,905 views of
exhibitor profiles; and 13,320 views of the
floor plans.
Other shows, such as Satellite 2011,
are developing mobile web sites using
HTML5 instead of flash. “Carefully
weigh the pros and cons of web-based
vs. native apps,” advised Jenn Heinhold,
show director, Access Intelligence. Satellite
2011’s single-sponsored web-based app
generated new revenue in its first year,
she said. The sponsorship generated
7,110 impressions via a company banner,
profile, button and logo on the map.
“For 2012, we will be looking at multiple
sponsors and upsell opportunities for all
exhibitors,” she said.
SISO’s next Executive Conference will be
held Aug. 13-15 in Chicago.
Reach Andrew Davis at (617) 332-8261,
ext. 102 or adavis@tippingpointlabs.com;
Kyle Welch at (972) 536-6321 or kwelch@
hanleywood.com; Mike Blackman at 001-49-
89-6387929-0 or mblackman@iseurope.org;
Joelle Coretti at (203) 371-6322; Vicki Hennin
at (207) 842-5500 or vhennin@divcomm.com;
Cris Levy at (310) 497-4656 or clevy@
encoremediapartners.com; Jenn Heinhold at
(301) 354-1813 or jheinhold@accessintel.
com; Brian Pagel at (770) 291-5438 or
brian.pagel@nielsen.com
QR codes are hot, but they can be tricky to use.
Users must download a barcode reader and
there’s no standardization in codes or readers.
6 Key Takeaways
1. Choose one channel and commit.
"When it comes to digital strategies, that's
the best advice I can offer," said Davis.
Whether it's Twitter, YouTube, LinkedIn
or Facebook, focus on doing one channel
really well. "Tell your audience why you
are doing it, when you will provide new
content, and how you are going to build a
relationship with them," he said.
2. Create attendance promotion tools
and incentives for exhibitors. "Exhibitors
are the single most successful
attendee marketing channel for our
shows," said Mike Blackman, CTS,
managing director, Integrated Systems
Events. He offers the top exhibitors in
three categories (based on the size of
their booths) who bring in the most
buyers a 10% rebate on booth space
at next year's show.
3. Incentivize attendees for referrals.
"We worked with CDS, our registration
company, to invite attendees to provide
email referrals after they register for an
event," said Joelle Coretti, vice president,
marketing, JD Events. At Content
& Communication World, 700 new
registrants were referred, or about 10%
of the show's 6,985 pre-reg list. For each
referral, attendees were given one entry
into a drawing for one of three iPads.
4. Leverage your database. In 2008,
Diversified Business Communications
outsourced the development of an
integrated attendee database with 1.6
million records to Extraprise. "We spent
hundreds of thousands of dollars," said
Vicki Hennin, vice president, strategic
and business intelligence. But since
the database launched three years ago,
the company has reduced marketing
expenses by 35% and increased attendance
by 5% to 7%.
5. Use mobile marketing to complement
your traditional media campaign. “The
Original Miami Beach Antique Show
used SMS/text messaging to leverage
its existing media campaign,” said Cris
Levy, managing partner, Encore Media
Partners. Radio, TV, print and billboard
ads promoted a 2-for-1 offer via SMS/
text messaging. Each media platform
was tracked with a different key word
to monitor the effectiveness for future
campaigns. “It’s a simple, low-cost way
to engage your audience,” he said.
6. Drive traffic to your web site using
QR codes. There’s no doubt that QR
codes are hot, but they can be tricky to
use. Users must download a barcode
reader specific to their phone, and
there’s no standardization in codes
and readers, warns Levy. “We used
QR codes in ads, brochures and onsite
signage for Satellite 2011 to drive
traffic to our show web site and mobile
web site,” said Heinhold. “Keep in
mind: Where there’s a QR code, there
should be a URL in case the QR code
can’t be read.”
18 September 2011 | Trade Show Executive

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TRENDING & SPENDING
A Month of Wild Market Gyrations
BY DARLENE GUDEA, president
Darlene Gudea,
PRESIDENT
Frank Chow,
CHIEF ECONOMIST
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of Net
Square Feet of Exhibit Space
3.5% NOVEMBER
3.5%
4th Quarter
3.2%
2011
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
2.6% NOVEMBER
1.8%
4th Quarter
3.2%
2011
Fig. III: TSE Forecast of
Professional Attendance
1.8% NOVEMBER
2.4%
4th Quarter
3.2%
2011
Fig. IV: TSE Annual Forecast
of Revenue
5.6%
Year Ending December 2011
How Trade Show Executive Magazine’s Trending & Spending
was compiled Trade Show Executive Magazine’s Trending
& Spending Forecast aggregates information from
numerous sources: government and business reports;
interviews with industry experts and economists; and
the TSE monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable data—whether
positive or negative—is the foundation of solid
business planning.
Oceanside, CA - If this past month is any
indication of future events, get ready for
one colossal roller coaster ride, warns
Frank Chow, chief economist for Trade
Show Executive Media Group. While
the Congress and Administration were
locked in a nerve-wracking battle on how
to handle the government’s debt ceiling
impasse, the Dow Jones plunged over
500 points one day, and then shot up 400
points the next day, and plunged another
600 points the following day. Standard
& Poor’s downgraded the country’s
AAA credit rating anyway — the first
occurrence in our nation’s history. Since
then, it’s not uncommon for the stock
market to jump up and down by 2% or
more in one day.
Media pundits are blaming the debt
ceiling deal for the wild market gyrations,
citing the public’s displeasure with
government’s inability to significantly
reduce the country’s rising debt. The deal
reached by both political parties called
for an initial $917 billion in spending cuts
over 10 years and then another $1.5 trillion
of deficit reduction to be determined
by a congressional “super” committee
in November. However, this amounts to
hardly a dent in the current $14 trillion
of debt, which is estimated to reach as
high as $25 trillion in 10 years, said Chow.
Analysis shows the agreement will not
actually cut the debt, but only slow down
the increase over the 10 years.
Meanwhile, the debt contagion in
Europe has spread from Greece and
Ireland to Italy, Spain and Portugal, and
now the health of France’s banks are
being questioned. Markets worldwide
plummeted as investors question whether
the U.S. and Europe will be able to solve
their growing debt problem. Then we
learned that Germany’s GDP barely grew
0.1% in the Second Quarter. Germany,
Europe’s largest economy, has powered
much of Europe’s growth, Chow noted.
Likewise, growth in the 17 nation Euroregion
limped along at 0.2% in Q2.
Yet, despite all the alarming news,
sprouts of recovery are still evident:
• U.S. retail sales in July posted the biggest
gain since March, tempering fears
that the world's largest economy may be
slipping back into recession, since consumer
spending accounts for two thirds
of U.S. economic activity.
• Industrial production grew 0.9% in
July – the fastest this year, greatly surpassing
the 0.5% analysts expected. Growth
increased for all major market groups,
especially automotive products.
• Industrial capacity utilization grew
from 76.7% to 77.5% in July.
• A new Federal Reserve report on U.S.
credit conditions shows that the pace of
deleveraging has rapidly slowed in the
First Quarter, ending a string of nine
declining quarters.
• The latest Fed Senior Loan Officers
Survey shows loosening credit standards
across the board including commercial
and industrial loans.
• Corporate profits continue to exceed
expectations.
Economists seem split on their economic
outlook for the rest of the year.
Most believe the U.S is headed for a double-dip
recession. Others are forecasting a
return of modest growth. "When you look
at the overall data that's been coming out,
it's really a mixed bag, and this shows that
the economy is not falling off its wheels,"
said Rudy Narvas, senior economist at
Societe Generale in New York.
“While I agree with Fed Chairman
Bernanke that the U.S. will probably avoid
another recession this year, the risks do appear
much higher,” said Chow. He noted
that the negative impacts from the Japan
tsunami and the Middle East uprisings are
starting to dissipate. However, the Fed’s
manufacturing surveys for New York and
Philadelphia were dismal for July. Chow
is unconvinced that Europe will be able
to keep all its members from bankruptcy
20 September 2011 | Trade Show Executive

without outside assistance. “Don’t expect
U.S. exports to the Euro region to rebound
any time soon,” Chow warned.
“The U.S. economy seems to be
teetering on the edge and the public has
lost faith that the government can steer us
back to firmer footing,” said Chow. As we
discussed last month, corporations may
be experiencing robust profits but they
have held back from hiring due to uncertainty
in the economy and government
policies. The root causes of the Great
Recession have not been addressed, and
ineffective programs have wasted billions.
Chow noted that the recession originated
as a huge bubble in the housing
and financial markets. Too many homes
were built and bought due to speculation
caused by government-sponsored guarantees
of mortgages. Financial wizards repackaged
and pyramided these bad home
loans into exotic new assets and sold them
worldwide, creating an illusion of great
wealth. After the subprime collapse, a
massive supply of foreclosed homes and
near worthless assets was left in its wake.
In response, Congress passed the huge
Economic Stimulus Bill, auto and home
tax credits, and mortgage modification
programs, among others. These programs
focused on reviving consumer demand.
“Unfortunately, they only had temporary
success,” said Chow. Meanwhile, the nearworthless
assets caused the supply of credit
to dry up for financial institutions, businesses
and individuals, overwhelming any
impact from the government programs.
Congress never adequately addressed this
situation, especially for small businesses,
Chow pointed out.
The excess supply of homes continues
to bring down the wealth of all homeowners
who have not defaulted. Credit for small to
mid-size businesses is too difficult to obtain.
Businesses have a multitude of new taxes
and regulations to look forward to in the
next couple of years as the health care and
financial reform bills get implemented.
A Change in Spending Habits
In contrast, consumers and companies
began to deleverage during the crisis in
order to get healthy. Consumers changed
spending habits and saved. Companies
reduced employees and paid off debt. Federal
government did the opposite. “This
may have been appropriate at the time, but
as mentioned earlier, over a trillion dollars
were spent on ineffective programs. “Once
normalcy returns to the housing market,
the economy will have legs on which to
recover,” Chow said.
Who are the Job Creators?
Finally, there must be a realization that
private sector companies are the most
productive job creators, not government,
said Chow. Government needs to facilitate
private job creation by investing in the
retraining of the unemployed to meet the
changing skills needed in today’s workplace.
“Increasing the supply of qualified
workers would address one of the major
structural problems in the job market,”
said Chow. “Programs that call for tax
credits for new hires will not work because
it tries to create an artificial demand for
workers instead of dealing with what employers
really need,” he pointed out.
Trade Show Organizers Can Help
Lead the Recovery
“Our economy is at a turning point and
leadership is needed. We can no longer rely
on politicians,” said Chow. “The private
sector, including the trade show industry,
must begin to insert itself into the national
discussion about what will truly create
more jobs and what is needed to revive our
economy.” Chow urged trade associations
to propose real solutions to Congress and
not political ones. “If we do not find good
solutions, the economy and our industry
could be stuck in neutral for many years
or even slide backwards soon. The next
opportunity will be when Congress fights
over the new federal budget that begins
October 1,” Chow noted.
T&S Forecasting Board
on the Road Again
Meet the members of Trade Show
Executive’s Exposition Forecasting Board
as they bring you up-to-date forecasts
and trends at:
• The International Association of Exhibitions
& Events Expo! Expo!, Dec. 6-8,
Las Vegas Convention Center, NV
Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
BEST PERFORMING SECTORS
• Apparel
• Security
• Business Services
• Technology
MIXED PERFORMANCE
• Communications
• Government
SECTORS UNDER PRESSURE
• Automotive
• Housing
• Construction
• Hospitality
• Transportation
• Medical
• Retail
• Food
• Manufacturing
• Home Furnishings
ECONOMIC INDICATORS
Consumer Confi dence has been on the downturn for
months. It fell to 57.6 in June, improved slightly in
July, and then nosedived in August to 45.2. Consumers
were anxious about the labor market outlook.
Corporate earnings remained strong in Q2. Analysts
are projecting a 14% earnings growth in Standard
& Poor's 500 Index, led in part by energy and raw
materials.
Gross Domestic Product in Q2 increased a weak 1.3% over
Q1, according to advance estimates from the Bureau
of Economic Analysis. However, it is expected to be
the ninth consecutive quarter of economic expansion.
Housing Starts for single family homes declined
(1.4)% to a seasonally adjusted annual rate of
417,000 units in August.
Industrial Production increased 0.2% in August after
having advanced 0.9% in July. It was the fifth month
of negligible gains.
Core Infl ation, which omits volatile food and energy
prices, rose 2.5% in July, the largest increase since
July 2008.
Interest Rates (short term) remained near 0% in June.
Job Growth ground to a halt in August; it was the first
time since 1945 that the government reported a net
monthly job change of zero.
The Leading Economic Index, a weighted gauge of 10
economic indicators, increased 0.6% in July. Positive
contributions came from building permits, the
interest rate spread and money supply.
Economic activity in the Manufacturing sector in August
registered in at 50.6. It was the 27th consecutive
month of expansion
Retail Sales were up 0.5%, the best performance
since March. The increase was fueled once again by
gasoline sales and non-store retailers.
Unemployment was at 9.1% in July, a negligible drop
of (0.1)% from last month.
www.TradeShowExecutive.com | September 2011 21

TRENDING & SPENDING
An Insider’s Perspective
How is the economy impacting the
exposition industry? This month, eight
industry experts give you projections and
early warning signs based on registration
patterns, exhibit space commitments,
long- and short-term bookings, and
discussions with peers and customers.
Together with the rest of Trade Show
Executive’s Exposition Forecasting Board,
they have insider knowledge about the
true performance of the majority of U.S.
trade shows.
And just like economists, they don’t
always agree. Their diverse opinions, however,
provide valuable insights to help you
formulate your plans.
Darlene Gudea,
PRESIDENT
Trade Show Executive
Frank Chow,
CHIEF ECONOMIST
Trade Show Executive
Aaron Bludworth
COO
Fern Exposition
Event Services
Trade Shows Will Weather the Storm
“An author one wrote, ‘As sure as the Spring will follow the
Winter, prosperity and economic growth will follow recession.’
I am bullish that this indeed is the case, however, our
winter is long and a true thaw may be a ways off. As long as
the crop could freeze, we will see resistance to long-term investment
and growth. The Fed recently put a long-term freeze
on interest rates and the debt ceiling crisis is temporarily out
of the headlines. These factors should provide some degree
of stability and contain our current levels of participation.”
Nancy Walsh
EXECUTIVE VP
Reed Exhibitions
Tom Caridi
CFO
Questex Media Group
Colette O’Donnell
GROUP CONTROLLER
Advanstar
Communications, Inc.
Jack Chalden
MANAGING DIR.
The International
Economic Alliance
Conservative Spending Patterns Will Prevail
“Continued global economic weakness, with little evidence
of improvement in the short-term, hits trade shows with the
effect being felt first in overall attendance. Corporations will
continue to act very conservatively, keeping money close to the
vest, until the economic picture becomes clearer. Job growth
will continue to be weak. Overall, too much uncertainty exists
to move the needle in a more positive direction. Happily, most
of the Fourth Quarter shows will have secured the bulk of their
exhibitor commitments well in advance, so the recent economic
news will not have much of an impact either way.”
Chris Brown
EXECUTIVE VP
National Association
of Broadcasters
Skip Cox
PRESIDENT & CEO
Exhibit Surveys
Value Ratings are Improving
“Growth in key economic indicators appears to be stagnating
a little, based on our observations of the events we analyze,
but there is still growth. The big plus is that attendee and
exhibitor value ratings in meeting their objectives have been
improving. Events achieving the best results are those that
continued to evolve and innovate their show experience for
attendees and exhibitors during the recession (despite lower
budgets) so they were poised for growth in 2011.”
Gregg Caren
SENIOR VP,
STRATEGIC BUS.
SMG
James Rooney
EXECUTIVE DIRECTOR
Mass. Convention Center
Authority
22 September 2011 | Trade Show Executive

Pat Fallon
VP OF BUSINESS
DEVELOPMENT
CompuSystems, Inc.
High Travel Costs, Economic Uncertainty Could Impact Attendance
“Results for Q3 this far reflect a slowdown from the first half of 2011. We
anticipate the November forecast to deliver a moderate increase of 2%. We are
forecasting a 4% increase in exhibitor revenue in the Fourth Quarter of 2011
versus 2010 which will help contribute to an overall growth of 10% in 2011.
“We believe consumer reluctance in spending will carry over to the trade
show market, which will impact corporate budgets and slow down purchasing
initiatives. The economic uncertainty, combined with high air fare costs, could
also affect decisions by attendees to invest in trade show participation.”
Alan Steel
PRESIDENT
GLM
Steve Moster
PRESIDENT
Global Experience
Specialists (GES)
2011 Will Shape Up
as a Decent Year
“The high unemployment rate
in the U.S. and uncertainty in
the global financial markets are
key factors that will shape the
remainder of 2011 and 2012.
Despite the uncertainty, I expect
full year industry growth
to increase in the mid to high
single digit range over 2010.”
Most Shows are Growing; but
Construction Shows Still Impacted
“All year long, most of the events we
touch have seen increases in net space,
attendance and exhibitor participation.
We have really seen dramatic increases
in international participation. The only
sector that has not followed the trend
is in the construction and housingrelated
events.”
Chris Meyer
VP OF
CONVENTION SALES
Las Vegas Convention
& Visitors Authority
Joe Popolo
CEO
Freeman
Gary Sain
PRESIDENT & CEO
Orlando/Orange County
Convention & Visitors
Bureau, Inc.
Increases are Small but Consistent
“Overall, we continue to see an increase in net square feet
used, attendance, and dollars spent for 2011. The increases
remain slight and conservative, however, they have been
consistent. Indications and predictions for 2012 continue
to be strong as bookings and contracted space reflect
growth. However, I believe that concern for 2012 is justifiably
on many of our minds given the recent fall of the stock
market in August and the very slight growth rates in GDP
for 2011. At this point, we may be overly optimistic for
2012. I hope not!”
Shura
Lindgren-Garnett
REGIONAL VP
Global Spectrum
Doug Levinson
PRESIDENT & CEO
Convention Data Services
No Significant Shifts on Horizon
“The latest unsettling news from Washington and Wall Street has not yet translated
into a significant shift in exhibitor or attendee numbers. Medical shows, which
were the bright spot in 2010 and the first half of 2011, continue to track downward
by (3.0)% in both attendees and exhibitors. However, both nonmedical
associations and for-profits continue to show signs of improvement. Nonmedical
association shows are up 2% in number of attendees and up 4% in number of
exhibitors. For-profits are up 3% in number of attendees and up 2% in number
of exhibitors.”
Terence Donnelly
VP OF SALES
Experient
www.TradeShowExecutive.com | September 2011 23

TSE DASHBOARD
SPONSORED BY
July Exhibit Space Up 3.1%; Attendance Slips
BY DARLENE GUDEA, president, CAROL ANDREWS, editor-at-large and HIL ANDERSON, senior editor
Oceanside, CA – Exhibit space increased
more than 3% at trade shows held in July
while the number of exhibitors remained
roughly steady and attendance slipped
(1.3)% after climbing last month.
The Trade Show Executive (TSE) Dashboard
of Monthly Trade Show Metrics surveyed
25 shows in July and found a relatively
slow spell for the exposition industry in
the first month of the Third Quarter.
Exhibit space for the month was up
3.1% over July 2010 to an adjusted total
of 2,439,238 net square feet (nsf). The
number of exhibitors was up a nominal
0.8% to 12,840, but attendance was down
(1.3)% to 318,153.
On a per-show average, exhibit space
was 97,570 nsf, which was slightly above
the June figure but contrasted to nearly
261,000 nsf in May. July exhibitions averaged
514 exhibitors and 12,726 attendees.
Only nine shows topped 100,000 nsf.
Two of them, the Summer Fancy Food Show
and the Atlanta Gift & Home Furnishings
Market, were on the TSE Gold 100 rankings
of largest trade shows in the U.S.
Of the 25 Dashboard events, 13 reported
increases or no changes in all three
metrics. Five shows, however, were down
across the board.
Delicacies in DC
The Summer Fancy Food Show seemed to
experience some re-location blues when
it opted for Washington, DC this year
due to construction at its longtime home
at the Jacob K. Javits Convention Center
in New York City. Attendance was down
(25.0)% to 18,000. There was also a
(9.5)% dip in exhibitors, which translated
to a (3.6)% decline in exhibit space.
Organizers were nevertheless enthused
about the opportunity to bring the show
to the Mid-Atlantic market and provided
a section for tabletop displays by smaller
food entrepreneurs who were not yet
ready to buy a full-sized booth.
Growth Leaders
The fastest-growing shows of the month
were the Home Textiles Sourcing Expo,
Intersolar North America and The Conference
for the Advancement of Math Teaching
(CAMT). Other shows that grew faster
than the norm include:
• Texworld USA. The growth spurt that
placed the Summer edition of Texworld
USA on the TSE Fastest 50 continued in
2011 with solid gains in all three metrics.
Messe Frankurt USA reported a record
number of attendees and exhibitors and a
12.9% jump in exhibit space to 38,700 nsf.
The show was co-located with International
Apparel Sourcing Show and the Home Textiles
Sourcing Expo. “The co-location of these
three shows is gaining traction with
Hot Shots. The NASFT International Summer
Fancy Food Show featured a special section
for emerging entrepreneurs.
Had Them in Stitches. Texworld USA was co-located with two sourcing shows, leading to dramatic growth.
24 September 2011 | Trade Show Executive

SPONSORED BY
Trade Show Executive Dashboard
MONTHLY TRADE SHOW METRICS – MONTHLY OVERVIEW
10%
NET SQUARE FEET
10%
EXHIBITORS
10%
ATTENDEES
5%
5%
5%
0%
0%
0%
(5)%
(5)%
(5)%
(10)%
(10)%
(10)%
(15)%
(15)%
(15)%
(20)%
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
2010 2011
MAY
JUN
JUL
(20)%
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
2010 2011
MAY
JUN
JUL
(20)%
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
2010 2011
MAY
JUN
JUL
sourcing professionals,” said CEO David
Audrain. “We expect the importance of
the individual events and the week as a
whole to grow.”
• SEMICON West. The continuing
evolution of the semiconductor industry
created an opportunity for SEMI
Americas to expand into the new area of
design-manufacturing supply chain. The
new TechZone at Moscone Center seemed
to pay off by contributing to an 11.3%
increase in exhibit space and 18.6% jump
in exhibitors. “There was both a need
and an opportunity for SEMICON West to
widen its scope, to bring these new audiences
together at the show, and to create
a platform for creativity, communication
and collaboration,” said SEMI Americas
President Karen Savala.
• ICAST 2011. The American Sportfishing
Association (ASA) reeled in more attendees
and exhibitors this year. The Las Vegas
event also reported a 5.0% increase in
exhibit space to 127,000 nsf. More than 60
countries were represented in the crowd.
“In this economy, people know they need
to be smart about where and how they do
business,” said ASA President Jeff Nuss-
Continued on page 26
10%
5%
0%
(5)%
(10)%
(15)%
(20)%
CONSOLIDATED
QUARTERLY OVERVIEW
Q2 2010 Q3 2010 Q4 2010 Q1 2011
NSF
Attendees
Q2 2011
Exhibitors
CONSOLIDATED
ANNUAL OVERVIEW
NET SQ. FEET
EXHIBITORS
ATTENDEES
(2.7)%
0.8%
2.3%
Quarterly and Annual Wrapup. Following
a bad 2010, trade show metrics
have held up well in 2011. Net sf led
the recovery in 2011, and exhibitors and
attendance remain above water.
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Exhibit space increased more than 3%
while the number of exhibitors remained
roughly steady and attendance slipped.
www.TradeShowExecutive.com | September 2011 25

TSE DASHBOARD
Continued from page 25
baum. “I’m gratified that attending ICAST
was high on everyone’s list.”
School Shows Were in Session
Summer vacation was interrupted by
four exhibitions for teachers and other
education-sector employees, yielding
mixed results in the Dashboard metrics.
• The Conference for the Advancement of Math
Teaching – a TSE Fastest 50 event – reported
another solid increase in exhibitors and
exhibit space, although attendance at
the Gaylord Texan Convention Center
outside Dallas was off (1.4)% at 6,900.
Looking Good. Cosmoprof North America
featured international pavilions, specifi cally
for small and mid-sized companies looking
to connect with U.S distributors.
• The School Nutrition Association Annual
National Conference saw its crowd grow
34.5% over last year to 7,883.
• The National Association of College &
University Business Officers (NACUBO) Annual
Meeting in Tampa increased its exhibit
space 11.4% to 31,200 nsf.
• On the downside, the Texas High School
Coaches Association Convention was dropped
for a double-digit loss in all three metrics.
Atlanta Atop the Leader Board
Las Vegas and Atlanta were tied in the
rankings of top host cities in July. Both
cities hosted a pair of Dashboard shows.
The Heat is On. Intersolar North America, colocated
with SEMICON West, grew in all metrics.
Better to Give than Receive. The Atlanta Gift and Home Furnishings Market featured HD Home,
a new juried collection at the event.
In nsf, Atlanta’s events led the list with
a total of 335,949 nsf and Las Vegas was
second with 316,680 nsf.
Nashville also hosted two Dashboard
shows totaling 227,268 nsf.
Next Month
The Summer wound down with the usual
dog days and some excitement on the East
Coast caused by Hurricane Irene. Will
August carry some momentum into the
busy Fall schedule?
Events highlighting the August
calendar include New York International Gift
Fair – August, ASD Gift & Toy and MAGIC
Marketplace, which earned a spot on both
the Gold 100 and Fastest 50. TSE
Methodology
Survey questionnaires were sent to
the organizers of shows held in July
as listed in TSE’s ZOOM Trade Show
Locator and Gold 100 directory. All
responses were cross-checked by
TSE editors for discrepancies.
The Trade Show Executive
Dashboard was created to give show
organizers and CEOs a fast read on
trade show performance at a time
when up-to-date, quality information
is paramount to making decisions
in today’s business world. We
recognize that simple statistics don’t
tell the full story about a show, and
year-over-year growth is not the
key factor in a show’s value to the
industry it serves. The TSE Dashboard
still provides the traditional
metrics of show growth but also lists
other significant characteristics and
accomplishments such as quality of
attendees, international attendance,
sales transactions and conference
and sponsorship growth.
Trade Show Executive’s next
Dashboard will cover the month of
June and will be published in both
the August issue and online.
We are grateful to the organizers
who shared both quantitative
and qualitative data.
26 September 2011 | Trade Show Executive

Trade Show Executive
MONTHLY TRADE SHOW METRICS - JULY 2011
Dashboard
BY CAROL ANDREWS,
editor-at-large
TOP
MANAGEMENTS*
TOP
CITIES*
GROWTH
LEADERS
TOP INDUSTRY
SECTORS*
BENCHMARKS:
AVERAGE GROWTH
FORECASTED
GROWTH
• National Assn. of the
Specialty Food Trade
• AMC, Inc.
• Professional Beauty
Association
• Atlanta
• Washington, DC
• Las Vegas
* Based on total nsf
• Home Textiles
Sourcing Expo
• Intersolar North
America
• CAMT
• Food
• Gift
• Retail
• NSF: 3.1%
• Exhibitors: 0.8%
• Attendance: (1.3)%
• NSF: 5.0%
• Exhibitors: 3.9%
• Attendance: 4.1%
Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
American Academy of Family Kansas City, MO 43,800 (5.4)% 390 (6.3)% 3,147 0.5% The attendance growth in 2010 was
Physicians National Conf. of Kansas City, MO 46,300 416 3,131 maintained for 2011.
Family Medicine Residents
and Medical Students
AAFP
www.aafp.org
American Society of Seattle 35,700 4.7% 268 2.7% 3,007 8.5% American Society of Healthcare Engineering
Healthcare Engineering of Tampa 34,100 261 2,771 (ASHE) presented several awards during
the American Hospital
the show, including the President’s Award
Assn. Annual Conference
and the Excellence in Healthcare Facility
and Technical Exhibition
Management award.
SmithBucklin
www.smithbucklin.com or
www.ashe.org
American Veterinary Medical St. Louis 46,300 15.2% 283 7.6% 8,800 3.5% Exhibit revenue increased 17% over exhibit
Assn. Annual Convention Atlanta 40,200 263 8,505 revenue in 2010. There were 103 fi rst-time
American Veterinary Medical Assn.
exhibitors, and 18 products were introduced
www.avmaconvention.org
in the New Product Showcase.
Association of Progressive Little Rock, AR 25,000 (16.7)% 79 (12.2)% 650 (13.3)% There were 18 new exhibiting companies.
Rental Organizations Louisville, KY 30,000 90 750 Show growth was in sponsorships, which
Convention and Trade Show
generated $20,000 more than last year.
APRO
www.rtohq.org
The ASI Show Chicago Chicago 90,400 5.9% 684 9.0% 6,743 9.6% Attendance numbers increased without decreasing
The ASI Show Chicago 85,400 628 6,152 the quality of attendees. ASI gave a sneak peek
www.asishow.com
at its biggest technology investment in years:
ASI SmartSales, an Oracle-powered tech
platform that provides a customized solution for
maximizing sales and revenue opportunities.
Atlanta Gift and Home Atlanta 270,949 0.7% 1,666 1.9% 92,000 No change The national and international customer base
Furnishings Market Atlanta 268,973 1,635 92,000 has expanded, accelerated by product category
AMC, Inc.
enhancements and additions, most notably HD
www.americasmart.com
HOME, the market’s newest juried collection;
product introductions across all categories; and
the much-anticipated ICON HONORS 2011.
28 September 2011 | Trade Show Executive

Trade Show Executive
Dashboard – JULY 2011
SPONSORED BY
Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
Conference for the Grapevine, TX 46,750 16.9% 187 20.6% 6,900 (1.4)% The CAMT program included approximately
Advancement of San Antonio 40,000 155 7,000 750 sessions for K-12 mathematics teachers.
Math Teaching
The theme of the conference was The Start of
CAMT
Something Big to emphasize the opportunities
www.camtonline.org
available to CAMT attendees.
Cosmoprof North America Las Vegas 189,680 12.8% 759 8.4% 25,000 6.4% There was robust activity throughout the three-
Professional Beauty Association Las Vegas 168,171 700 23,500 est. day event, indicating that the beauty industry is
www.probeauty.org or
poised for renewed growth. Four students from
www.cosmoprofnorthamerica.com
the Fashion Institute of Technology participated
in a Trend Scout Program, identifying new
products and reporting their fi ndings via
Twitter and Facebook. The show also featured
International Country Pavilions, which allowed
small and medium-sized companies to obtain
face time with distributors and retailers to
secure U.S. distribution.
Craft & Hobby Association Rosemont, IL 77,824 4.2% 216 (13.6)% 4,023 (16.0)% Attendee usage of ShowBiz Connections (SBC),
Summer Convention Rosemont, IL 74,698 250 4,790 CHA’s attendee-to-exhibitor matching program,
and Trade Show
was up over 100%, and messaging throughout
Craft & Hobby Association
the system increased 28% from last year.
www.craftandhobby.org
A new feature for the summer show was
the private appointment scheduler; over 100
meeting requests were sent for the 2011 show.
SBC also provides attendees with their own
personal itineraries that enable them to
download a calender into their MS Outlook,
Yahoo or Gmail calendar programs.
Hawaii Lodging, Hospitality Honolulu 55,000 No change 302 1.3% 4,768 (6.5)% For the past three years, the show has
& Foodservice Expo Honolulu 55,000 298 5,098 remained generally stable in all areas.
Douglas Trade Shows Management
www.douglastradeshows.com
Home Textiles Sourcing Expo New York 16,000 84.0% 132 113.0% 674 8.5% The number of exhibitors doubled, bringing
Messe Frankfurt, Inc. New York 8,700 62 621 about a phenomenal jump in net square feet as
www.usa.messefrankfurt.com
well. A Finished Soft Goods section was added
to the exhibitor product categories, signifi cantly
increasing the number of exhibitors. For the
second time, the show co-located with Texworld
USA and the International Apparel Sourcing
Show.The combined events drew 564 exhibitors
and approximately 5,000 attendees, not
including exhibitors.
ICAST 2011 Las Vegas 127,000 5.0% 427 3.6% 6,920 2.0% Attendees represented 63 countries, and
American Sportfi shing Association Las Vegas 121,000 412 6,782 approximately 525 members of the media
www.Icastfi shing.org
attended the show.
International Christian Atlanta 65,000 (7.1)% 322 (0.6)% 4,918 5.8% The number of countries represented increased,
Retail Show St. Louis 70,000 324 4,647 and attendance was up across the board.
Christian Booksellers Association
www.christianretailshow.com
1
Important consumer shows are listed in the Dashboard but their metrics are not included in the statistical analysis © 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | September 2011 29

Trade Show Executive
Dashboard – JULY 2011
SPONSORED BY
Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
Intersolar North America San Francisco 168,050 31.2% 650 12.1% 20,000 est. 2.9% The show is co-located with SEMICON West; net
Solar Promotion International GmbH San Francisco 128,100 580 19,428 square feet noted is for Intersolar only. However,
www.intersolar.us
an exhibition pass allows attendees access to
both shows. Since its debut in 2008, the show
has experienced growth in all areas, which is
impressive when considering this growth was
achieved in diffi cult market conditions brought
on by the recession.
JA New York Summer Show New York 137,517 (8.3)% 843 (9.5)% 11,722 (0.2)% Since more than 50% of jewelry retailers are
Nielsen Expositions New York 150,000 931 11,750 located in the northeast corridor of the U.S.,
www.ja-newyork.com
New York is an ideal location to serve the
jewelry industry. The show featured many
pavilions, including a new Polygon Pavilion
for the online community and trading network
for jewelry professionals.
NACUBO Annual Meeting Tampa 31,200 11.4% 182 1.1% 2,300 est. No change The show attracted top buyers from public
National Association of College & San Francisco 28,000 180 2,300 and private institutions, community colleges,
University Business Offi cers (NACUBO)
small institutions, comprehensive large
www.nacuboannualmeeting.org
institutions and research universities.
NASFT International Summer Washington, DC 319,000 (3.6)% 2,200 (9.5)% 18,000 (25.0)% The show included a section devoted to
Fancy Food Show New York 331,000 2,432 24,000 emerging food entrepreneurs who were not
National Association of the
ready for full-scale exhibits. A What’s New,
Specialty Food Trade (NASFT)
What’s Hot! Showcase featured hundreds of
www.specialtyfood.com
products that showcased the hottest trends in
new products, gift ideas and natural and organic
items. Exhibitors donated more than 100,000
pounds of specialty foods and beverages to
DC-area residents in need.
OFA Short Course Columbus, OH 155,000 1.6% 555 0.9% 8,825 (1.4)% Leaders from the horticulture industry and
The Association of Horticulture Columbus, OH 152,500 550 8,950 academia presented the latest information on
Professionals (OFA)
profi tability, marketing, fi nancial management,
www.ofa.org
retailing, production and more.
Produce Marketing Assn. Monterey, CA 15,700 2.6% 157 2.6% 1,672 (2.9)% The 2011 show enjoyed a record number of
Foodservice Conference Monterey, CA 15,300 153 1,722 of total exhibitors and a record number of
and Exposition
new exhibitors.
Produce Marketing Association
www.pma.com/foodservice
School Nutrition Association Nashville 180,000 No change 354 4.1% 7,883 34.5% The show included culinary demonstrations, a
Annual National Conference Dallas 180,000 340 5,862 new Wellness Village, the Annual Exhibit Hall
School Nutrition Association
Scavenger Hunt and a special exhibit time set
www.schoolnutrition.org
aside for SNA members at the District Director/
Supervisor level.
SEMICON West San Francisco 127,300 11.3% 746 18.6% 30,985 5.3% In 1997, the show expanded to a 5-day event at
Semiconductor Equipment San Francisco 114,350 629 29,423 the San Jose Convention Center and Moscone
Materials International (SEMI)
Center. With the expansion of the Moscone
www.semi.org or
Center in 2005, the event was consolidated into
www.semiconwest.org
one location over three days. The show began
a co-location with Intersolar North American in
2008; that partnership is entering its fi fth year.
1
Important consumer shows are listed in the Dashboard but their metrics are not included in the statistical analysis
30 September 2011 | Trade Show Executive

Trade Show Executive
Dashboard – JULY 2011
SPONSORED BY
Show Site Net SF of Exhibits Exhibitors Total Attendance Qualitative Data
SHOW INFORMATION 2011/2010 2011/2010 VARIANCE 2011/2010 VARIANCE 2011/2010 VARIANCE 2011 VS. 2010
Summer NAMM Nashville 47,268 (7.9)% 382 (0.3)% 10,898 (12.6)% The event included NAMM University, which
National Assn. of Music Merchants Nashville 51,304 383 12,463 enjoyed an increase in attendance over last
www.namm.org
year, as well as special events, including the
inaugural Top 100 Dealer Awards. For the fi rst
time, a public day was held on the fi nal show day.
Texas High School Coaches Fort Worth 82,100 (10.3)% 383 (11.0)% 10,862 (18.5)% The event includes an annual coaching school
Association Convention San Antonio 91,500 430 13,327 and a free job placement program.
Texas High School Coaches Assn.
www.thsca.com
Texworld USA New York 38,700 12.9% 323 14.1% 3,456 1.9% Exhibitors came from as far away as China,
(Summer Edition) New York 34,293 283 3,390 Korea and Bangladesh. The show co-located
Messe Frankfurt, Inc.
with Home Textiles Sourcing Expo and the
www.usa.messefrankfurt.com
Int'l Apparel Sourcing Show. The combined
events drew 564 exhibitors and approx. 5,000
attendees, not including exhibitor personnel.
TransWorld’s Jewelry, Rosemont, IL 48,000 No change 350 No change 24,000 No change The attendance fi gure includes CHA attendees.
Fashion & Accessories Show Rosemont, IL 48,000 350 24,000 TransWorld Exhibits produced the CHA Craft
TransWorld Exhibits, Inc.
SuperShow Section of the Craft & Hobby
www.jfashow.com
Association within the Jewelry, Fashion &
Accessories Show, which added 100 booths and
50 exhibitors. Bad weather in Chicago resulted
in less TransWorld traffi c, but the CHA attendees
helped to make up for that. There were 80 new
booths with 40 new exhibitors that added more
variety to the products displayed. About 20% of
attendees had never been to the show before.
DASHBOARD ANALYSIS: Net SF of Exhibits Exhibitors Total Attendance
Total: 2,439,238 12,840 318,153
(Sum of all fi gures submitted by show management) 2,366,889 12,735 322,362
Adjusted Total: 2,439,238 12,840 318,153
(Excludes outliers and shows in which an 2,366,889 12,735 322,362
apples-to-apples comparison is not possible)
Averages: 97,570 514 12,726
(Based on Adjusted Totals) 94,676 509 12,894
COMING UP
NEXT MONTH:
A review of shows
held in August 2011
Percentage of Growth: 3.1% 0.8% (1.3)%
(Based on Adjusted Totals)
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Subscribe online to Trade Show Executive Magazine!
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www.TradeShowExecutive.com | September 2011 31

POWER LUNCH

SPONSORED BY
Tad
Ishizumi
Industry Icon
As President of Reed Exhibitions Japan Ltd., the
nation’s largest trade show organizing company,
Tadao “Tad” Ishizumi presides over a portfolio of
more than 60 events, ranging from bio-tech to
renewable energy. He is also the Chairman of
the Japanese Exhibition Association (JEXA),
the country’s largest and most influential industry
association. He is a respected leader and the
go-to person when the media, government or
business sector needs information or guidance
on the Japanese exhibition industry.
Tad embarked on a career in the exhibition
industry in 1986 when he was appointed the
first president of Reed Exhibitions Japan.
At that time, all Japanese exhibitions were
organized by strong industry associations and
influential newspaper companies. With fierce
tenacity and great ingenuity, he would go on
to develop and launch 63 annual exhibitions,
serving a wide range of industries. Most of
these shows are ranked as the largest in
their industry in Japan, and in some cases,
the world. His motto is, “Who knows? Maybe
I can!’. That saying buoyed him, as well as his
staff, to overcome seemingly insurmountable
challenges and achieve the success that he
and Reed Exhibitions Japan enjoy today.
In 2007, Tad compiled his unique insights
into the exhibition industry and his philosophy
of winning in his first book, titled in English,
“Substance Itself Determines Success.” He
has authored many articles on the exhibition
industry and many news-papers and magazines
have profiled him and his philosophy. He is a
highly sought-after inspirational speaker in
Japan and throughout Asia. His favorite topic
is the importance of advancing the exhibition
industry as a stimulus for national and
global economic development.
Tad graduated from the prestigious Keio
University, where he studied law. He lives in
Tokyo with his wife and has one daughter.
I interviewed him via Skype a few weeks
before TSE’s Gold Gala.
BY BOB DALLMEYER, TSE columnist
www.TradeShowExecutive.com | September 2011 33

POWER LUNCH
SPONSORED BY
As the organizer, we
have a responsibility
to the exhibitors,
visitors, contractors,
venue, city, country and
all the other people
involved in making a
trade show.
significance. As the organizer, we have a
responsibility to the exhibitors, visitors,
contractors, venue, city, country and all
the other people involved in making a
trade show.
Miracle Workers. The staff of Reed Exhibitions Japan pulled off one miracle after another, staging the
successful Finetech, Film Tech and Photonix shows one month after the triple disaster in Japan, and a
remarkable 30 more shows in the next two months.
>> BOB: When the devastating earthquake
and tsunami hit Japan on March 11,
one of Reed Japan’s trade shows was
about to open in Tokyo. What was your
immediate response?
TAD: I was away on business in a different
part of Japan when the disaster hit.
My immediate response was, “Oh, my
goodness! Are my wife and family alright?
… Are my staff OK? … How do I get
back to Tokyo immediately? I want to be
with them more than anything.” I was
terribly worried about their situation
especially because no phones were working
throughout Japan. The next day, after I
confirmed that my family and staff were
all OK, it occurred to me, “Are we able to
hold Finetech as planned next month? …
No chance, how would that be possible after
such a massive disaster? … But who knows?
Maybe we can.” In the back of my mind, I
stayed positive… it is a habit of mine.
>> BOB: Do you have any
background training or experience
in disaster management?
TAD: No, I don’t have any such training.
However, the possibility of us being hit by
a disaster is always in our minds. Because
exhibitions gather a huge number of
people under one roof, we are vulnerable
to all sorts of happenings. We did have
some experience with disasters, though,
from the Great Hanshin Earthquake in
1995 and the SARS outbreak in 2003.
>> BOB: When thrust into this
situation with no precedent, how
did you make decisions?
TAD: If you don’t waiver from your core
responsibility and act bravely, you will
know what to do in any crisis situation.
I stuck by my principle that trade shows
are not something you can cancel
lightly, because they hold far-reaching
>> BOB: How did the disaster affect
you personally — and your family and
the Reed Japan staff?
TAD: Fortunately, my family, my staff and
I did not sustain any injuries. Our office,
which is located in a high-rise building,
shook forcefully, sometimes for as long
as five minutes. As you can imagine, it
was terrifying to be inside there. Also, all
the public transport ceased operation, so
some of my staff walked five to six hours
to reach home, while others who lived
even farther away stayed the night in a
nearby hotels, schools and even parks. It
was a horrifying experience.
>> BOB: How did the Japanese exhibition
industry in general react to this disaster?
TAD: Most of the exhibitions that were
scheduled to take place within the next
two months after the quake were cancelled
due to concerns about power outages, the
mood of self-restraint that prevailed, or a
lack of confidence in bringing both exhibitors
and visitors to the events. But selfrestraint,
which at the time was considered
the correct thing to do, was later criticized
as an over-reaction and counterproductive
to the overall economy.
>> BOB: How would you characterize
the situation in Japan today?
TAD: We had great success with our
Finetech, FilmTech and Photonix shows
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for many companies from disasterhit
areas: they are taking part in these
exhibitions and we as organizers are
able to demonstrate how our industry is
contributing to the economic recovery.
More senior government officials and
executives in the financial and business
sector are realizing this now.
>> BOB: At Trade Show Executive’s Gold
100 Awards & Summit on September 22,
you will be sharing more details about
your truly inspiring success story in the
aftermath of the earthquake, tsunami
and nuclear disaster, and a recap of your
presentation will be broadcast on the
Trade Show Executive web site. So let’s
switch gears. Tell me about Reed Japan’s
portfolio of events. ?
TAD: Our portfolio of 63 annual shows
covers a huge range of industries that include
jewelry, eyewear, gifts, horticulture,
publishing, electronics, renewable energy,
IT, pharmaceutical, bio-technology, machine
tools and many more.
Tokyo Big Sight Center
When a new idea
comes into my mind, the
thought of how I could
make it a reality gives
me such excitement
that I sometimes have
trouble sleeping.
April 11 to 13 at the Tokyo Big Sight
Center, exactly one month after the
earthquake. In the next two months,
we have had about 30 exhibitions in the
country that were equally successful,
which has boosted the confidence of
other organizers. At this time, most of the
exhibitions seem to be back to normal,
except that there are fewer overseas
exhibitors and visitors than usual.
However, there is another silver lining
for the exhibition industry, especially
>> BOB: How large is your staff
and where is it based?
TAD: We have 214 full-time staff, and
approximately 80 temporary staff to
accomplish all these events. Our office
is in Tokyo.
>> BOB: Does your company produce an
online virtual component for any of your
face-to-face trade shows?
TAD: We do not have any hybrid events at
the moment. The virtual component of
the Internet does have a complimentary
role for “real” trade shows in the sense
that it enhances exhibitor and visitor
promotion, and thereby increases the
value of the shows. However, I believe
that the actual event is the soul of trade
shows everywhere. It is the core of our
business. This is because the visitor needs
to be able to have a conversation with the
seller, and to touch what is being sold.
Those are the basic desires of any buyer.
>> BOB: Do you think hybrid events
will grow in Japan?
TAD: As a tool to enhance the value of the
actual event, I think it will continue to gain
importance. In fact, we have designated
36 September 2011 | Trade Show Executive

SPONSORED BY
staff at Reed to undertake more research
on this for our future trade shows.
>> BOB: How important is social media in
connecting communities for your events?
TAD: We are not actively using social media
to promote our events at the moment,
but that will change in the near future.
>> BOB: Gartner Research has
predicted that by 2013, mobile phones
will overtake PCs as the most common
Web access device worldwide. Is mobile
marketing part of your trade show
communications portfolio?
TAD: Yes. Our IT department is constantly
researching and improving our use of
mobile marketing as we recognize this is
the trend of the future.
>> BOB: How do you attract international
audiences to your trade show and events?
TAD: For a long period of time, exhibitions
in Japan were mostly domestic-oriented,
with hardly any overseas visitors. I felt that
we would not be able to truly grow our
exhibitions that way, and therefore made
a determination about ten years ago to
aggressively bring visitors from overseas to
our shows. Since then, we have dedicated a
lot of resources to accomplish this through
thousands of phone calls and hundreds
of personal visits to potential visitors or
exhibitors in nearby countries, including
mainland China, Taiwan and Korea.
>> BOB: Are green events a priority in Japan?
TAD: Within our company, we are
definitely pushing forward our show on
renewable energy. In our office, we have
instituted green practices.
>> BOB: What is the best business decision
you have made during the past two years?
TAD: Two years ago, I decided to run
for and became the Chairman of the
Japanese Exhibition Association (JEXA).
Over the past two years as its chairman, I
have given more than 30 seminars to top
executives in the political and business
fields on the importance of the exhibition
industry, and our pressing needs, including
more suitable venues. I am beginning
to see the results of my efforts throughout
the country.
>> BOB: How did you get into the
trade show business?
TAD: When I visited Chicago to exhibit
at the National Office Products Show (NOPA),
I was impressed with the show and show
management staff. Some years later,
Reed was setting up a company in
Japan, and I was offered the position
of president. Because of my positive
impression of the exhibition industry
from my experience in Chicago, I
decided to take the position. Since then,
I have been increasingly drawn into the
charisma of this industry. As they say in
Hollywood: “There is no business like the
show business.” In Japan, some people
call me “Mr. Exhibition of Japan” and
I take pride in this.
>> BOB: That is wonderful. What do you
value most in your associates?
TAD: You want to know the truth? Three
years ago, I wrote a book that sums up
the process of how I made my business
successful. While consulting with my
publisher, we decided on the title,
Don’t Look Down on the Honest Guy. My
publisher thought the word “honest”
best represents my way of doing things.
So honesty or a straightforward attitude
on anything is what I value most in my
associates and myself.
>> BOB: Who were your mentors?
TAD: Mr. Hamaguchi, senior VP, and all
the other board members who had been
working with me since the foundation
of the company. When trade shows were
very few in Japan, and only industry
associations and big media companies
could be the organizers, they helped me
to overcome so many obstacles and build
the industry from the ground up. I could
not have done all this without them.
>> BOB: What can Japanese trade
shows learn from U.S. events?
TAD: There is plenty that Japan can learn
from our U.S. counterparts. To name
a few: first, the U.S. understands the
importance of the exhibition industry
to its economy; second, exhibitors and
visitors utilize exhibitions as an important
trade venue; and third, enormous trade
exhibition centers have been built
throughout the U.S.
>> BOB: What can U.S. trade shows
learn from Japanese events?
TAD: I cannot make a generalization,
but if I speak only about the events of
our company, that would be: first, based
on the principle that an exhibition that
does not satisfy its exhibitors is not a
true exhibition, we must do all we can to
bring as many and high quality visitors
as possible to the event. You might be
surprised during my presentation in San
Francisco that our efforts are much bigger
than any other organizers in the world.
>> BOB: What keeps you awake at night?
TAD: When a new idea comes into my
mind, the thought of how I could make it
a reality gives me such excitement that I
sometimes have trouble sleeping. (laughing).
Second to that would be the night
before I have to give a speech in English.
I think I have good knowledge of English,
but as a non-native English speaker,
speaking it still makes me nervous.
>> BOB: What helps you sleep at night?
TAD: The success of a show that makes
the exhibitors and visitors happy… and
breaking 80 in golf.
Reach Tad Ishizumi at tad@reedexpo.co.jptanaka
@reedexpo.co.jp or +81-3-3349-8501
Columnist BOB DALLMEYER, CEM, has been chairman
of both the International Association of Exhibitions and
Events (IAEE) and the Trade Show Exhibitors Association
(TSEA), as well as a former director of the Center for Exhibition
Industry Research (CEIR). In 2006, he was inducted
into the Convention Industry Council’s Hall of Leaders and
received IAEE’s Pinnacle Award in 2008. Contact Bob at
(323) 934-8300 or bdallmeyer@tradeshowexecutive.com
www.TradeShowExecutive.com | September 2011 37

CASE STUDY
the
Real
NRA Show combines digital deals with face-to-face activation
BY DANICA TORMOHLEN, contributing editor
38 September 2011 | Trade Show Executive

Even if you’ve never purchased a Groupon, you
know how popular they are with consumers.
Is there a way to take advantage of
this social media phenomenon and apply
it to the trade show industry? The National
Restaurant Association Restaurant, Hotel-Motel
(NRA) Show 2011 experimented with the
concept at its annual show held May 21-
24 at McCormick Place in Chicago.
“We loved the idea of offering group
buying discounts for the show, but we
decided it had to have on-site component,”
said Mary Pat Heftman, executive
vice president, conventions, NRA, which
moved up six slots to #25 on the Trade
Show Executive Gold 100 in 2011.
The solution: Registered attendees
could purchase one of nine daily deals online
that had to be activated at the show.
“We wanted to give exhibitors the opportunity
to develop the relationship further
and allow attendees to see more of what
these exhibitors had to offer,” she said.
Less than two months before the show,
NRA rolled out the Daily Deals program,
selected a technology vendor to implement
the program, signed up nine exhibitors
who offered a diverse mix of products and
services from the show’s 12 categories, and
marketed and promoted the concept to
attendees. NRA Show tells Trade Show Executive
what worked and what didn’t with
online and offline group buying deals.
Show Discounts 2.0
Like most shows, NRA Show exhibitors
offer a variety of on-site deals and
discounts. “We wanted to infuse life into
our blue-plate specials,” said Heftman.
“There are lots of on-site deals and
discounts, but they are not as dynamic.”
This Spring, NRA discussed the
idea and options for implementation
internally. The association could develop
its own technology or choose from a
handful of vendors that are rolling out
technology solutions for B-to-B group
buying deals. In the end, NRA chose
Bizy, a Chicago-based company launched
in April by two agency and marketing
execs, Gary Slack, co-founder of Bizy and
chairman and chief experience officer
for Slack and Co., and Lou Friedman,
co-founder of Bizy and a former senior
corporate marketing executive.
This works best in industries where at
least 30% of the buyers or attendees are made
up of small businesses. In industries where the
buyers work for big companies, most will already
have procurement systems in place.
NRA sent two emails to all exhibitors
announcing the group buying discount
program. A number of exhibitors
responded immediately to the offer, and
NRA sales staff followed up with more
targeted emails and phone calls in specific
categories to ensure there was a good mix
of products and services for attendees.
The process took less than one month.
“NRA is good candidate for this
program because the show serves a lot of
small businesses,” said Slack. “We think
this works best in industries where at
Gary Slack, CO-FOUNDER OF BIZY
Show at a Glance
The National Restaurant Association
Restaurant, Hotel-Motel (NRA) Show 2011
Dates: May 21-24, 2011
Location: McCormick Place, Chicago
Professional attendance: 57,800
estimated, a 0.2% decrease over 2010
Number of exhibiting companies:
1,938, a 7.1% increase over 2010
Net square footage: 515,422,
a 6.8% increase over 2010
www.TradeShowExecutive.com | September 2011 39

CASE STUDY
least 30% of the buyers or attendees are
made up of small businesses. In industries
where the buyers work for big companies,
most will already have procurement
systems in place.”
How it Worked
NRA Show decided to offer the program as
a value-add for exhibitors on a first-come,
first-served basis. NRA did not generate
any revenue, but it also didn’t pay a fee
to use the technology. Bizy generated
revenue by taking a percentage of the sales
and splitting it with the exhibitor. “It can
be structured differently, depending on
the show,” said Slack. “We only make
money if these deals sell, so there really
was no risk for NRA or its exhibitors.”
Each exhibiting company that
participated offered at least a 50%
discount. Bizy and NRA worked with
exhibitors to determine a tipping point,
or a minimum number of sales for the
transaction to occur, and a maximum
number of deals available, if applicable.
Then Bizy helped exhibitors develop copy
and choose photos that explained and
promoted the deal.
Beginning five business days before
the show and for the four days of the
show, attendees and prospects received
an e-mail each morning about the Daily
Deal, which had to be purchased before
the close of the show. The catch: They
had to be registered and appear on-site
to complete the transaction.
Using Bizy technology, buyers could
purchase the deal online by providing
credit card information. Exhibiting companies
would receive the buyer information
so they could fulfill the deal on site.
“We also thought the Daily Deals
would help with registration and promotion,”
said Heftman. “For some of the
deals, what the buyer saved would more
than pay for the cost of registration.”
The show’s registration fee was $90.
Lessons Learned
In the end, the most popular deal was a
premium kit for sous vide cooking from
PolyScience, which sold 16. The lowtemperature
cooking kit was valued at
$1,088 and sold for $549, a 50% discount.
Some exhibitors only sold one. (See
sidebar for a complete list of deals, values
and number sold.)
9 Daily Deals
The offers included products and services
from several exhibitor categories,
including equipment, food, technology,
services and uniforms. Each NRA Show
Deal of the Day represented a savings of
50% or greater on an item or package
with an original value of at least $500.
MAY 16
Xpress 6 fully automatic espresso
machine from Concordia Coffee Systems
Value: $21,800 Discount: 50%
Cost: $10,900 Savings: $10,900
Purchased: 3
MAY 17
32 cases of 4x6 lb
imported Italian pasta from Delverde
Value: $1,000 Discount: 50%
Cost: $500 Savings: $500
Purchased: 3
MAY 18
Custom app for mobile ordering
from OrderingApps
Value: $750 Discount: 67%
Cost: $250 Savings: $500
Purchased: 7
MAY 19
Premium kit for sous vide cooking
from PolyScience
Value: $1,088 Discount: 50%
Cost: $549 Savings: $539
Purchased: 16
MAY 20
Full service email and text
message marketing package
from Restaurant Member
Value: $750 Discount: 50%
Cost: $375 Savings: $375
Purchased: 1
MAY 21
Two Archelon Enclosures for
iPad from Archelon Enclosures
Value: $710 Discount: 50%
Cost: $355 Savings: $355
Purchased: 1
MAY 22
Loyal rewards social media marketing
service from Moving Targets
Value: $548 Discount: 50%
Cost: $272 Savings: $274
Purchased: 4
MAY 23
Wait list and SMS marketing
iPad app package from NoWait Host
Value: $750 Discount: 50%
Cost: $375 Savings: $375
Purchased: 1
MAY 24
Custom-made uniform package
from Breastaurant Uniforms.com
Value: $1,000 Discount: 50%
Cost: $500 Savings: $500
Purchased: 1
40 September 2011 | Trade Show Executive

“Even those exhibitors that didn’t
sell many deals were happy with the buzz
that was generated from participating,”
said Heftman. “They said they stood out
from other exhibitors with the email to
all attendees and prospects, and some of
the deal email promotions received a 10-
time higher open rate compared with our
standard attendee campaign open rates.
We also provided a large decal on the
show floor to recognize deal participants.”
Slack recommends consulting with
targeted exhibitors to focus on a selection
of sellers that are going to do best, such
as the sous vide cooking product, which
is a newer, innovative trend gaining
popularity in the restaurant industry.
In addition, NRA found it was a more
difficult to sell the daily deals during the
show. Poor reception in McCormick
Place made accessing Bizy via smart
phones very challenging to purchase the
deals on site, and exhibitors weren’t able
to get the buyer information in real time.
“There are still limitations for completing
e-commerce transactions, and it’s
something that you need to understand going
in,” said Heftman. “You need to figure
out how to make it easy to execute the deals
at the show and plan ahead for it. It may
not be an issue in a few months or next year
when the technology is more advanced.”
Would Heftman offer the Daily Deals
program again if given the opportunity?
The short answer is yes, but the condensed
schedule from concept to execution of
the program was probably not ideal. “We
might have started promoting the deals
more than a week out,” said Heftman. “But
the million-dollar question is: How far out
do you start without losing momentum?”
Even those
exhibitors that didn’t
sell many deals were
happy with the buzz
that was generated
from participating.
Mary Pat Heftman
EXECUTIVE VICE PRESIDENT,
CONVENTIONS, NRA
As of press time, NRA was still in the
process of completing a thorough postshow
evaluation of the program. “But in
terms of traffic generation on site, brand
exposure and attendee engagement, the
program was a success,” she said.
Reach Mary Pat Heftman at (312) 853-
2523 or mheftman@restaurant.org; Gary
Slack at (312) 970-5858 or Gary.Slack@
slackandcompany.com; Lou Friedman at
(312) 970-5831 or lou@bizydeal.com.
Contributing editor DANICA TORMOHLEN, who served
as editor-in-chief and publisher of EXPO magazine, has
covered the trade show industry since 1994. She has won
numerous awards for outstanding editorial and design,
including the Folio: Award for Editorial Excellence and Best
Web Site Redesign from min’s b2b. Tormohlen is active in
the trade show and publishing industries, serving on
various committees for the International Association for
Exhibitions and Events (IAEE). She is president of the
Kansas City Chapter of the American Society of Business Press Editors. She can
be reached at (816) 803-8103 or danicat@tradeshowexecutive.com
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www.TradeShowExecutive.com | September 2011 41

2011
Hotel/Convention Center
Complexes of North America
The Future is
Green and Wireless
BY RENEE DIIULIO, senior editor
Oceanside, CA - With the majority of
convention centers listed in Trade Show
Executive’s World Top Convention Centers
boasting a convenient hotel, venues
have begun to seek new ways to reinvent
themselves. Show organizers — and more
importantly, attendees — have come
to expect a hotel attached, adjacent or
across the street from the convention
and exhibition space. Many hotels have
undertaken renovations to freshen
their rooms, their meeting space and/
or lobbies and other areas. “The physical
appearance, cleanliness and functionality
of a property is a clear determinant of its
success or profitability. ‘Tired’ or worn
down properties, or those that do not
operate well, are not well received
by customers,” says Tom Ackert,
executive director of the Orange County
Convention Center in Orlando (FL).
Of course, the appeal of the destination
continues to carry value, and cities
continue to implement improvements
where budget and planning allow. The
area must be easy to get to and offer
something to do, see or experience. “The
old ‘8-8-8’ rule of the 24-hour day is still
applicable: roughly eight hours a day
are spent working, eight hours sleeping
(or preparing for those two), and the
other eight hours are spent eating and for
recreation, in whatever fashion different
people gravitate towards,” Ackert says.
Parks and Plazas
Some of that time may be spent socializing
with peers, and thus convention centers
and hotels are devoting some thought to
social spaces. Outdoor parks or plazas,
which provide recreational space along
with curb appeal, may be considered where
space permits. Two centers with current
parks projects underway include the
Oregon Convention Center in Portland,
which is building an outdoor plaza on the
site where a headquarters hotel had been
slated for construction, and the Anaheim
Convention Center, in Anaheim (CA).
“The outdoor plaza will give a greater
sense of flexibility and create more of a
social place, making the venue not just a
convention center,” says Charles Ahlers,
president of the Anaheim Orange County
Visitor & Convention Bureau (CVB).
When not being used by shows for outdoor
exhibits or events (think concerts for
The NAMM Show), the space will provide
another option for social gathering spots
in which to relax and network.
Giving Back
But the green outside isn’t the only green
show organizers are interested in. Some
shows will organize participation in volunteer
events, such as Habitat for Humanity
programs; other will seek food banks to
which leftover food can be donated; and
others might do a little of both. Hotels
have tons of options to incorporate green
initiatives, from recycling and linen reuse
to changes in operations. “A building
that is not efficient is likely to have higher
operating costs, making green practices an
absolute necessity is this era,” Ackert says.
Wanting Wireless
And just as green creeds are in demand,
so are communication capabilities.
“Everyone is talking about wireless and
broadband and cell tower capacity now,”
Ackert says, noting Ethernet video connection
to hotel rooms is another common
request. Participants not only want
their mobile devices to work, they expect
them to work, cost for these services is
also an issue. Moving ahead, venues will
need to determine how these types of
communication services can be provided
at a more reasonable cost, said Ahlers.
In general, whatever can be done to
control costs will help to increase value
and add to customer satisfaction. Discount
programs, revenue sharing initiatives
and increased amenities help
all participants have a good night’s sleep.
Reach Tom Ackert, Orange County Convention
Center, at (407) 685-9800 or tom.ackert@
occc.net; Charles Ahlers, Anaheim Orange
County Visitor & Convention Bureau at
(714) 765-8840 or cahlers@anaheimoc.org
42 September 2011 | Trade Show Executive

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Hotel/Convention Center
2011Complexes of North America
Section I: United States
BY CARRI JENSEN, manager of directories
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Albuquerque Convention Center 166,546 sf/ Attached: Doubletree by Hilton Hotel Albuquerque, 295 rooms, 7,500 sf event space,
Albuquerque, NM 45,715, sf (505) 247-3344, www.doubletree.com
www.albuquerquecc.com
Across: Hyatt Regency Albuquerque, 395 rooms, 24,515 sf event space,
(505) 842-1234, albuquerque.hyatt.com
Alliant Energy Center 100,000 sf/ Attached: Clarion Suites at the Alliant Energy Center, 140 rooms,
Madison, WI 20,000 sf 2,350 sf meeting space, (608) 284-1234, www.choicehotels.com
www.alliantenergycenter.com
Across: Sheraton Madison Hotel, 239 rooms, 17,500 sf event space,
(608) 251-2300, www.sheraton.com/madison
America’s Center 502,000 sf/ Adjacent: Renaissance St. Louis Grand Hotel, 1,073 rooms, 54,750 sf meeting space,
St. Louis, MO 155,557 sf (314) 621-9600, www.marriott.com
www.americascenter.org
Anaheim Convention Center 842,000 sf/ Adjacent: Anaheim Marriott, 1,030 rooms, 82,000 sf meeting space,
Anaheim, CA 125,000 sf (714) 750-8000, www.marriott.com;
www.anaheim.net/conventioncenter
Hilton Anaheim, 1,572 rooms, 100,000 event space, (714) 750-4321, www.hilton.com
Arlington Convention Center 50,000 sf/ Adjacent: Sheraton Arlington Hotel, 311 rooms, 21,000 sf event space,
Arlington, TX 8,500 sf (817) 261-8200, www.starwoodhotels.com
www.arlingtoncc.com
The Atlanta Convention Center 918,000 sf/ Attached: The Westin Peachtree Plaza, Atlanta, 1,068 rooms, 80,000 sf meeting space,
at AmericasMart 82,546 sf (404) 659-1400, www.starwoodhotels.com
Atlanta, GA
www.atlconventioncenter.com
Atlantic City Convention Center 500,000 sf/ Attached: Sheraton Atlantic City Convention Center Hotel, 502 rooms,
Atlantic City, NJ 109,100 sf 20,000 sf event space, (609) 344-3535, www.starwoodhotels.com
www.accenter.com
Austin Convention Center 246,097 sf/ Across: Hilton Austin, 800 rooms, 60,000 sf event space,
Austin, TX 61,440 sf/ (512) 482-8000, www.austin.hilton.com
www.austinconventioncenter.com
43,300 sf
Baltimore Convention Center 300,000 sf/ Attached: Hilton Baltimore, 757 rooms, 60,000 sf event space,
Baltimore, MD 85,000 sf (443) 573-8700, www.hilton.com;
www.bccenter.org
Hyatt Regency Baltimore, 488 rooms, 40,000 sf event space,
(410) 528-1234, baltimore.hyatt.com;
Sheraton Inner Harbor Hotel, 337 rooms, 22,800 sf meeting space,
(410) 962-8300, www.starwoodhotels.com
Baton Rouge River Center 100,000 sf/ Across: Belle of Baton Rouge Casino & Hotel, 300 rooms, 25,000 sf event space,
Baton Rouge, LA 14,000 sf (225) 242-2600, www.belleofbatonrouge.com
www.brrivercenter.com
M.C. Benton Jr. Convention Center 50,000 sf/ Attached: Embassy Suites Winston-Salem, 146 rooms, 35,500 sf event space,
Winston-Salem, NC 40,000 sf (336) 724-2300, www.embassysuites.com;
www.twincityquarter.com
Winston-Salem Marriott, 315 rooms, 14,557 sf meeting space,
(336) 725-3500, www.marriott.com
Big Sandy Superstore Arena 60,000 sf/ Adjacent: Holiday Inn Hotel & Suites Huntington - Civic Arena, 135 rooms,
Huntington, WV 15,000 sf 486 sf event room, (304) 523-8880, www.ichotelsgroup.com
www.bigsandyarena.com
Birmingham-Jefferson Convention Complex 220,000 sf/ Attached: Sheraton Birmingham Hotel, 757 rooms, 123,000 sf event space
Birmingham, AL 100,000 sf (205) 324-5000, www.starwoodhotels.com
www.bjcc.org
44 September 2011 | Trade Show Executive

Welcoming
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The America’s Center Convention Complex recently underwent a $50 million renovation
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Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Boston Convention & Exhibition Center 516,000 sf/ Attached: The Westin Boston Waterfront, 793 rooms, 70,000 sf event space,
Boston, MA 160,000 sf (617) 532-4600, www.starwoodhotels.com
www.advantageboston.com
Branson Convention Center 50,000 sf/ Attached: Hilton Branson Convention Center, 294 rooms, 47,000 sf meeting space,
Branson, MO 38,000 sf/ (417) 336-5400, www.hilton.com
www.bransonconvention.com 23,000 sf Across: Hilton Promenade at Branson Landing, 242 rooms, 1,898 sf meeting space,
(417) 336-3500, www.hilton.com
George R. Brown Convention Center 893,590 sf/ Attached: Hilton Americas-Houston Hotel (see listing)
Houston, TX
185,000 sf
www.houstonconventionctr.com
Buffalo Niagara Convention Center 64,000 sf/ Attached: Hyatt Regency Buffalo, 396 rooms, 21,352 sf event space,
Buffalo, NY 27,170 sf (716) 856-1234, buffalo.hyatt.com
www.buffaloconvention.com
Cajundome/Convention Center 77,303 sf/ Adjacent: Hilton Garden Inn Lafayette/Cajundome, 153 rooms, 2,300 sf event space,
Lafayette, LA 20,000 sf (337) 291-1977, hiltongardeninn.hilton.com
www.cajundome.com
CAL EXPO/California Exposition & State Fair 203,000 sf/ Across: Motel 6 Cal Expo Sacramento #4430, 191 rooms,
Sacramento, CA 59,000 sf (916) 929-5600, www.motel6.com
www.calexpo.com
Century II Performing Arts 195,500 sf/ Attached: Hyatt Regency Wichita, 303 rooms, 40,248 sf event space,
& Convention Center 27,000 sf (316) 293-1234, wichita.hyatt.com
Wichita, KS
Across: Drury Plaza Hotel Broadview, 200 rooms, 10,000 sf event space,
www.century2.org
(316) 262-5000, www.druryhotels.com/content/broadview.aspx
CenturyLink Center Omaha 194,000 sf/ Attached: Hilton Omaha, 450 rooms, 30,000 sf event space,
Omaha, NE 63,000 sf (402) 998-3400, www.hilton.com
www.qwestcenteromaha.com
CenturyLink Field Event Center 350,000 sf Adjacent: Silver Cloud Hotel - Stadium, 211 rooms, 3,000 sf event space,
Seattle, WA
(206) 204-9800, www.silvercloud.com
www.centurylinkfield.com
Charleston Area Convention Center 115,000 sf Adjacent: Embassy Suites North Charleston - Airport/Hotel & Convention,
Charleston, SC
255 rooms, 3,000 sf event space, (843) 747-1882, www.embassysuites.com
www.charlestonconvention.com
Charlotte Convention Center 75,000 sf/ Across: The Westin Charlotte, 700 rooms, 38,217 sf event space,
Charlotte, NC 90,000 sf (704) 375-2600, www.starwoodhotels.com
www.charlotteconventionctr.com
Chattanooga Convention Center 100,800 sf/ Attached: Chattanooga Marriott at the Convention Center, 343 rooms,
Chattanooga, TN 90,000 sf 10,212 sf event space, (423) 756-0002, www.marriott.com
www.chattconvention.org
Adjacent: Staybridge Suites Chattanooga Downtown Convention Center,
124 suites, 240 sf event space, (423) 267-0900, www.ichotelsgroup.com
Across: Days Inn Chattanooga - Rivergate, 140 rooms, (423) 266-7331, www.daysinn.com
Cleveland Convention Center 375,000 sf/ Adjacent: Crowne Plaza Hotel Cleveland City Centre, 470 rooms,
Cleveland, OH 37,000 sf 27,000 sf event space, (216) 771-7600, www.ichotelsgroup.com
www.city.cleveland.oh.us
Cobb Galleria Centre 144,000 sf Attached: Renaissance Atlanta Waverly Hotel, 521 rooms, 60,000 sf event space,
Atlanta, GA 25,000 sf (770) 953-4500, www.marriott.com
www.cobbgalleria.com
Across: Sheraton Suites Galleria - Atlanta, 278 rooms, 4,000 sf meeting space,
(770) 955-3900, www.starwoodhotels.com
46 September 2011 | Trade Show Executive

EXPERIENCE
ATLANTA’S
GALLERIA
Conveniently located in northwest Atlanta near the
intersection of two major interstates, Atlanta’s Galleria is
just minutes away from downtown Atlanta and Hartsfield-
Jackson Atlanta International Airport. The Cobb Galleria
Centre, Cobb Energy Performing Arts Centre and the
neighboring Renaissance Waverly Hotel, Sheraton
Suites – Atlanta Galleria, and Embassy Suites – Atlanta
Galleria boast 144,000-square-feet of exhibition
space, five ballrooms, more than 50 meeting rooms, a
2,750-seat theatre and over 1,000 hotel rooms.
770-955-8000 p
www.cobbgalleria.com
770-953-4500 p
www.renaissancewaverly.com 770-984-9300 p
www.embassysuites.com
770-916-2800 p
www.cobbenergycentre.com
888-625-5144 toll-free
www.sheraton.com
800-451-3480 toll-free
www.cobbcvb.com

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Colorado Convention Center 584,000 sf/ Across: Hyatt Regency Denver at Colorado Convention Center, 1,100 rooms,
Denver, CO 100,000 sf 60,600 sf event space, (303) 436-1234, denverregency.hyatt.com
www.denverconvention.com
Greater Columbus Convention Center 410,000 sf/ Across: Hampton Inn & Suites Columbus - Downtown, 179 rooms,
Columbus, OH 107,410 sf 2,200 sf event space, (614) 324-9028, www.hamptoninn.com
www.columbusconventions.com
Attached: Crowne Plaza Hotel Columbus – Downtown, (614) 461-4100, 375 rooms,
4,400 sf event space, www.ichotelsgroup.com; Drury Inn & Suites Convention
Center – Columbus, OH, 180 rooms, 3,700 sf event space, (614) 221-7008,
wwws.druryhotels.com; Hyatt Regency Columbus, 633 rooms, 74,000 sf event space,
(614) 463-1234, columbusregency.hyatt.com
Connecticut Convention Center 140,000 sf/ Attached: Hartford Marriott Downtown, 409 rooms, 13,500 sf event space,
Hartford, CT 65,000 sf (860) 249-8000, www.marriott.com
www.ctconventions.com
Cox Convention Center 100,000 sf/ Attached: Sheraton Oklahoma City, 396 rooms, 28,000 sf event space,
Oklahoma City, OK 30,000 sf/ (405) 235-2780, www.sheratonokc.com; Renaissance Oklahoma City
www.coxconventioncenter.com 26,000 sf Convention Center Hotel, 311 rooms, 66,000 sf event space,
(405) 228-8000, www.marriott.com
Crown Center Exhibit Hall 52,000 sf/ Attached: Hyatt Regency Crown Center, 733 rooms, 42,000 sf event space,
Kansas City, MO 86,000 sf (816) 421-1234, crowncenter.hyatt.com; The Westin Crown Center, Kansas City,
www.crowncenter.com
724 rooms, 53,873 sf event space, (816) 474-4400, www.starwoodhotels.com
Dallas Market Center 550,000 sf/ Across: Hilton Anatole (see listing); Renaissance Dallas Hotel, 514 rooms,
Dallas, TX 200,000 sf 19,000 sf event space, (214) 631-2222, www.marriott.com;
www.dallasmarketcenter.com
Sheraton Suites Market Center Dallas, 251 rooms, 4,000 sf event space,
(214) 747-3000, www.starwoodhotels.com
Dayton Convention Center 77,000 sf Attached: Crowne Plaza Dayton, 291 rooms, 12,000 sf event space,
Dayton, OH
(937) 224-0800, www.cpdayton.com
www.daytonconventioncenter.com
DCU Center 100,310 sf/ Across: Hilton Garden Inn Worcester, 199 rooms, 3,800 sf event space,
Worcester, MA 23,636 sf (508) 753-5700, hiltongardeninn.hilton.com
www.dcucenter.com
DeVos Place 162,000 sf/ Attached: Amway Grand Plaza Hotel, 682 rooms, 47,120 sf event space,
Grand Rapids, MI 32,000 sf (616) 774-2000, www.amwaygrand.com
www.devosplace.org
Duke Energy Convention Center 195,320 sf/ Attached: Millennium Hotel Cincinnati, 872 rooms, 25,000 sf event space,
Cincinnati, OH 101,650 sf (513) 352-2100, www.millenniumhotels.com; The Westin Cincinnati,
www.duke-energycenter.com
456 rooms, 32,000 sf event space, (513) 621-7700, www.starwoodhotels.com;
Hyatt Regency Cincinnati, 486 rooms, 33,324 sf event space,
(513) 579-1234, cincinnati.hyatt.com
Dulles Expo & Conference Center 100,000 sf Adjacent:Holiday Inn Chantilly - Dulles Expo, 233 rooms, 2,551 sf meeting space,
Chantilly, VA
(703) 815-6060, www.ichotelsgroup.com
www.dullesexpo.com
Duluth Entertainment Convention Center 120,000 sf/ Hotels connected via skywalk; closest includes The Suites Hotel at Waterfront Plaza,
Duluth, MN 55,000 sf 136 suites, 2,376 sf event space (218) 727-4663, www.thesuitesduluth.com
www.duluthconventioncenter.com
El Paso Convention & 80,000 sf/ Across: Camino Real El Paso, 350 rooms, 36,000 sf event space,
Performing Arts Centers 15,000 sf (915) 534-3000, www.caminoreal.com
El Paso, TX
www.visitelpaso.com
48 September 2011 | Trade Show Executive

Discover the
Greater Columbus Convention Center
and stay connected!
When you book ok your event en
with us, you’ll
discover our fantastic location near the Arena District
and Short North Arts District. Upscal
pscale hotel partners are
conveniently connected to our facility by
enclosed ed walkways, awaiting you with
1,720 guestrooms
featuring convention-style amenities.
Hilton Columbus Downtown
532 rooms
Opening Fall 2012
Spectacular
glass sky bridge to the
convention center
Crowne Plaza Columbus -
Downtown
375 rooms
Newly renovated guestrooms
Quality Excellence Award
Winnerner
Hyatt Regency Columbus
633 rooms
Brand new guestroom
renovation
completed ed Spring 2011
70,000 00 square feet of hotel meet-
ing space owing directly to
convention center
Drury Inn & Suites
Convention Center
180 rooms
Free hot foods AM & PM
Free wireless and free evening
beverageserages
www.columbusconventions.com

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Fairplex, Southern California’s 285,300 sf/ Adjacent: Sheraton Fairplex Hotel & Conference Center, 247 suites,
Event & Entertainment Center 32,000 sf 11,000 sf event space, (909) 622-2220, www.starwoodhotels.com
Pomona, CA
www.fairplex.com
Fargodome 110,000 sf/ Adjacent: Candlewood Suites Fargo-N. Dakota State University, 72 rooms,
Fargo, ND 16,000 sf 144 sf meeting room, (701) 235-8200, www.ichotelsgroup.com
www.fargodome.com
Across: Days Inn & Suites Fargo 19th Ave/Airport Dome, 60 rooms,
(701) 232-0000, www.daysinn.com;
Homewood Suites by Hilton Fargo, 73 rooms, 960 sf meeting room,
(701) 235-3150, homewoodsuites.hilton.com
Greater Fort Lauderdale/Broward County 199,526 sf/ Across: Hilton Fort Lauderdale Marina, 589 rooms, 21,000 sf event space,
Convention Center 98,592 sf/ (954) 463-4000, www.fortlauderdalemarinahotel.com;
Ft. Lauderdale, FL 101,276 sf Renaissance Fort Lauderdale Cruise Port Hotel, 236 rooms, 10,000 sf event space,
www.ftlauderdalecc.com
(954) 626-1700, www.marriott.com
Fort Worth Convention Center 253,226 sf Across: Park Central Hotel, 110 rooms, 731 sf event space,
Fort Worth, TX
(817) 336-2011, www.parkcentralhotel.com
www.fortworthconventioncenter.com
Fredericksburg Expo & Conference Center 80,000 sf/ Attached: Hampton Inn & Suites Fredericksburg - Celebrate Virginia, 122 rooms,
Fredericksburg, VA 15,000 sf (540) 786-9700, 1,220 sf meeting space, hamptoninn.hilton.com;
www.fredericksburgexpocenter.com
Hilton Garden Inn Fredericksburg, 148 rooms, 2,700 sf event space,
(540) 548-8822, hiltongardeninn.hilton.com;
Homewood Suites By Hilton Fredericksburg, 124 rooms,
(540) 786-9700, homewoodsuites1.hilton.com
Fresno Convention & Entertainment Center 98,000 sf/ Adjacent: Radisson Hotel & Conference Center Fresno, 321 rooms,
Fresno, CA 46,372 sf 27,000 sf event space, (559) 268-1000, www.fresnoconferencehotel.com
www.fresnoconventioncenter.com
Frontier Airlines Center 188,695 sf/ Attached: Hilton Milwaukee Downtown Hotel, 729 rooms, 30,000 sf meeting space,
Milwaukee, WI 30,000 sf/ (414) 271-7250, www.hiltonmilwaukee.com;
www.frontierairlinescenter.com
Hyatt Regency Milwaukee, 481 rooms, 20,000 sf meeting space,
(414) 276-1234, milwaukee.hyatt.com
Across: Doubletree Hotel Milwaukee City Center, 243 rooms,
6,780 sf meeting space, (414) 273-2950, doubletree.hilton.com
Garden State Convention & Exhibit Center 62,000 sf Adjacent: Doubletree Somerset Hotel & Executive Meeting Center, 371 rooms,
Somerset, NJ
52,000 sf event space, (732) 469-2600, www.doubletreesomerset.com
www.gsec.com
Gatlinburg Convention Center 67,000 sf/ Across: Microtel Inn & Suites Gatlinburg, 86 rooms, (865) 436-0107,
Gatlinburg, TN 13,730 sf/ www.microtelinn.com
www.gatlinburg-tennesee.com
81,000 sf
Georgia Dome 102,000 sf/ Adjacent: Omni Hotel at CNN Center, 1,070 rooms, 120,000 sf event space,
Atlanta, GA 24,000 sf (404) 659-0000, www.omnihotels.com
www.gadome.com
Across: Embassy Suites Atlanta at Centennial Olympic Park, 321 rooms,
7,600 sf event space, (404) 223-2300, www.embassysuites.com
Georgia World Congress Center 1,400,000 sf/ Attached: Omni Hotel at CNN Center, 1,070 rooms, 120,000 sf event space,
Atlanta, GA 313,000 sf (404) 659-0000, www.omnihotels.com
www.gwcc.com
Gillette Stadium 80,000 sf/ Adjacent: Renaissance Boston Patriot Place Hotel & Spa, 152 rooms,
Foxborough, MA 22,750 sf 3,793 sf event space, (508) 543-5500, www.marriott.com
www.gillettestadium.com/event_planning
50 September 2011 | Trade Show Executive

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Henry B. Gonzalez Convention Center 440,000 sf/ Adjacent: Grand Hyatt San Antonio, 1,003 rooms, 115,000 sf event space,
San Antonio, TX 115,646 sf (210) 224-1234, grandsanantonio.hyatt.com
www.sanantonio.gov/convfac
Across: San Antonio Marriott Riverwalk, 512 rooms, 12,000 sf event space,
(210) 224-4555, www.marriott.com; Hilton Palacio del Rio
(closed for renovations August 17-October 15), 485 rooms, 27,000 sf event space,
(210) 222-1400, www.hilton.com
Grand Wayne Convention Center 50,000 sf/ Attached: Hilton Fort Wayne at the Grand Wayne Convention Center,
Fort Wayne, IN 27,000 sf/ 246 rooms, 8,400 sf event space, (260) 420-1100, www.hilton.com
www.grandwayne.com
Hampton Roads Convention Center 102,600 sf/ Attached: Embassy Suites Hampton Roads - Hotel, Spa & Convention Center,
Hampton, VA 27,377 sf 295 suites, 3,700 sf event space, (757) 827-8200, embassysuites.hilton.com
www.thehrcc.com
Hot Springs Convention Center 103,000 sf/ Attached: The Austin Hotel, 200 rooms, 7,000 sf event space, (501) 623-6600,
Hot Springs National Park, AR 31,100 sf www.theaustinhotel.com; Embassy Suites Hot Springs Hotel & Spa, 246 suites,
www.hotsprings.org
10,300 sf event space, (501) 624-9200, www.embassysuiteshotsprings.com
John B. Hynes Veterans 176,000 sf/ Attached: Boston Marriott Copley Place, 1,145 rooms, 74,000 sf event space,
Memorial Convention Center 91,000 sf (617) 236-5800, www.marriott.com; Sheraton Boston Hotel, 1,220 rooms,
Boston, MA
60,000+ sf event space, (617) 236-2000, www.starwoodhotels.com;
www.advantageboston.com
The Westin Copley Place, Boston, 803 rooms, 54,000 sf event space,
(617) 262-9600, www.starwoodhotels.com
Indiana Convention Center 749,100 sf/ Attached: via skywalk to 8 hotels. Closest includes Indianapolis Marriott
& Lucas Oil Stadium 179,622 sf Downtown, 622 rooms, 40,000 sf event space, (317) 822-3500,
Indianapolis, IN
www.indymarriott.com; Hyatt Regency Indianapolis, 499 rooms,
www.icclos.com
35,000 sf event space, (317) 632-1234, www.indianapolis.hyatt.com;
The Westin Indianapolis, 573 rooms, 39,000 sf event space,
(317) 262-8100, www.starwoodhotels.com
Iowa Events Center 197,000 sf/ Adjacent: Des Moines Quality Inn & Suites Event Center, 155 rooms,
Des Moines, IA 75,000 sf 3,200 sf event space, (515) 282-5251, www.desmoinesqualityinn.com
www.iowaeventscenter.com
Kansas City Convention 388,800 sf/ Attached: Kansas City Marriott Downtown, 983 rooms, 91,570 sf event space,
& Entertainment Center 118,000 sf (816) 421-6800, www.marriott.com
Kansas City, MO
www.kcconvention.com
Kansas Expocentre 62,300 sf/ Attached: Capitol Plaza Hotel Topeka, 224 rooms, 32,000 sf event space,
Topeka, KS 5,750 sf (785) 431-7200, www.capitolplazahoteltopeka.com
www.ksexpo.com
KCI Expo Center 70,000 sf/ Adjacent: Holiday Inn Kansas City Airport, 141 rooms, 2,550 sf event space,
Kansas City, MO 11,000 sf (816) 801-8400, www.ichotelsgroup.com
www.kciexpo.com
Kentucky Exposition Center 1,100,000 sf Across: Crowne Plaza Louisville Hotel, 588 rooms, 42,521 sf meeting space,
Louisville, KY 100,000 sf (502) 367-2251, www.ichotelsgroup.com
www.kyexpo.org
Kentucky International Convention Center 200,000 sf/ Attached: Hyatt Regency Louisville, 393 rooms, 20,600 sf event space,
Louisville, KY 70,262 sf (502) 581-1234, louisville.hyatt.com; Louisville Marriott Downtown,
www.kyconvention.org
616 rooms, 50,000 sf event space, (502) 627-5045, www.marriottlouisville.com
John S. Knight Center 50,000 sf Across: Quaker Square Inn at the University of Akron, 65 rooms,
Akron, OH
60,000 sf event space, (330) 253-5970, quakersquareakron.com
www.johnsknightcenter.org
52 September 2011 | Trade Show Executive

HOSPITALITY IS JUST AROUND THE CORNER.
ALONG WITH A STADIUM AND 7,100 HOTEL ROOMS.
Spend less time getting around. And more time getting down to business. With the newly expanded Indiana
Convention Center, Indianapolis now joins the top tier of cities in terms of meeting space,
amenities, and above all, convenience. You’ll enjoy direct skywalk access to nearly 5000
hotel rooms, and you’re never far from restaurants, shopping and more. Plus, an
enclosed walkway connects you to Lucas Oil Stadium, home of the 2012
Super Bowl. Find out everything Indianapolis has to offer by
calling 317-262-3400.
INDIANA CONVENTION CENTER & LUCAS OIL STADIUM FACILITY FEATURES
749,110 SF Exhibit Space | 62,173 SF Ballroom Space | 126,302 SF Meeting Space | 60 Docks
www.icclos.com

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Knoxville Convention Center 119,922 sf/ Adjacent: Holiday Inn Knoxville - Downtown Worlds Fair Park, 286 rooms,
Knoxville, TN 54,000 sf 3,672 sf event space, (865) 522-2800, www.ichotelsgroup.com
www.kccsmg.com
The Lakeland Center 76,000 sf/ Attached: Hyatt Place Lakeland Center, (863) 413-1122, 127 rooms,
Lakeland, FL 10,800 sf 1,000 sf event space, lakelandcenter.place.hyatt.com
www.thelakelandcenter.com
Lancaster County Convention Center 50,000 sf/ Attached: Lancaster Marriott at Penn Square, 299 rooms, 72,207 sf event space,
Lancaster, PA 9,000 sf (717) 239-1600, www.marriott.com
www.lancasterconventioncenter.com
Lansing Center 72,000 sf/ Attached: Radisson Hotel Lansing at the Capitol, 256 rooms,
Lansing, MI 25,500 sf 10,000 sf event space, (517) 482-0188, www.radisson.com
www.lansingcenter.com
Las Vegas Convention Center 1,984,755 sf/ Attached: Las Vegas Hilton Hotel (see listing)
Las Vegas, NV 243,000 sf Adjacent: Renaissance Las Vegas Hotel, 578 rooms, 20,000 sf event space,
www.lvcva.com
(702) 784-5700, www.renaissancelasvegas.com
Lexington Center 66,000 sf/ Attached: Hyatt Regency Lexington, 366 rooms, 20,000 sf event space,
Lexington, KY 40,000 sf (859) 253-1234, lexington.hyatt.com
www.lexingtoncenter.com
Across: Hilton Lexington/Downtown Hotel, 377 rooms, 16,000 sf event space,
(859) 231-9000, www.lexingtondowntownhotel.com
Long Beach Convention 270,000 sf/ Adjacent: Hyatt Regency Long Beach, 528 rooms, 22,000 sf event space,
& Entertainment Center 82,383 sf (562) 491-1234, www.longbeach.hyatt.com
Long Beach, CA
Across: Renaissance Long Beach Hotel, 374 rooms, 21,000 sf event,
www.longbeachcc.com
(562) 437-5900, www.marriott.com
Los Angeles Convention Center 720,000 sf/ Adjacent: Luxe City Center Hotel, 180 rooms, 3,000 sf event space,
Los Angeles, CA 147,000 sf (213) 748-1291, www.luxecitycenter.com
www.lacclink.com
Across: JW Marriott Hotel Los Angeles LA Live, 878 rooms, 100,000 sf event space,
(213) 765-8600, www.marriott.com;
The Ritz-Carlton, Los Angeles at LA Live, 123 rooms, 100,000 sf event space,
(213) 743-8800, www.ritzcarlton.com
Louisiana Superdome 167,000 sf/ Attached: Hyatt Regency New Orleans, 1,193 rooms, 200,000 sf event space,
New Orleans, LA 76,000 sf (504) 561-1234, neworleans.hyatt.com
www.superdome.com
McCormick Place 2,600,000 sf/ Attached: Hyatt Regency McCormick Place, 800 rooms, 40,000 sf event space,
Chicago, Il 600,000 sf (312) 567-1234, www.mccormickplace.hyatt.com
www.mccormickplace.com
Meadowlands Exposition Center 61,000 sf/ Adjacent: Embassy Suites Secaucus – Meadowlands Hotel, 261 rooms,
Secaucus, NJ 3,578 sf 3,288 sf meeting space, (201) 864-7300, www.embassysuites.com
www.mecexpo.com
Memphis Cook Convention Center 160,000 sf/ Attached: Memphis Marriott Downtown, 600 rooms, 13,000 sf meeting space,
Memphis, TN 74,000 sf (901) 527-7300, www.marriott.com
www.memphistravel.com
Minneapolis Convention Center 475,000 sf/ Attached: Millennium Hotel Minneapolis, 321 rooms, 20,000 sf event space,
Minneapolis, MN 123,000 sf (612) 332-6000, www.millenniumhotels.com; Hilton Minneapolis, 821 rooms,
www.minneapolisconventioncenter.com
77,000 sf event space, (612) 376-1000, www.hilton.com
Adjacent: Holiday Inn Express Hotel & Suites Minneapolis - Downtown
(Convention Center), 96 rooms, (612) 341-3300, www.ichotelsgroup.com
Across: Hyatt Regency Minneapolis, 533 rooms, 74,000 sf event space,
(612) 370-1234, minneapolis.hyatt.com
54 September 2011 | Trade Show Executive

Hotel/Convention Center
Complexes of North America 2011
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Myrtle Beach Convention Center 100,800 sf Attached: Sheraton Myrtle Beach Convention Center Hotel, 400 rooms,
Myrtle Beach, SC
100,000 sf event space, (843) 918-5000, www.starwoodhotels.com
www.myrtlebeachconventioncenter.com
Nashville Convention Center 118,675 sf/ Attached: Renaissance Nashville Hotel, 673 rooms, 31,000 sf event space,
Nashville, TN 30,000 sf (615) 255-8400, www.marriott.com
www.nashvilleconventionctr.com
Nassau Veterans Memorial Coliseum 60,000 sf Adjacent: Long Island Marriott Hotel & Conference Center, 615 rooms,
Uniondale, NY
28,000 sf event space, (516) 794-3800, www.marriott.com
www.nassaucoliseum.com
New Orleans Ernest N. Morial 1,100,000 sf/ Adjacent: Hilton New Orleans Riverside, 1,622 rooms, 130,000 sf event space,
Convention Center 200,000 sf (504) 561-0500, www.hilton.com
New Orleans, LA
Across: Hampton Inn & Suites New Orleans - Convention Center, 288 rooms,
www.mccno.com
12,000 sf event space, (504) 293-1200, www.hamptoninn.com;
New Orleans Marriott at the Convention Center, 331 rooms, 24,464 sf event space,
(504) 613-2888, www.marriott.com
Ocean Center 94,695 sf/ Across: Hilton Daytona Beach Resort/Ocean Walk Village, 744 rooms,
Daytona Beach, FL 31,769 sf 60,000 sf event space, (386) 254-8200, www.hilton.com
www.oceancenter.com
MEET SOMETHING YOU DIDN’T THINK YOU
WOULD IN VEGAS – THE BOTTOM LINE.
In today’s competitive environment, face-to-face meetings are essential.
But so is staying in the black. That’s why you need a meeting destination
that offers more – easy access, world-class facilities and value
unmatched by other destinations.
Get more out of your meetings at LVCVA.com.
www.TradeShowExecutive.com | September 2011 55

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Ocean City Convention Center 67,000 sf/ Adjacent: Maridel Motel, 40 rooms, (410) 289-7665, www.maridelmotel.com
Ocean City, MD
38,000 sf flex space
www.ococean.com
Ontario Convention Center 115,000 sf/ Adjacent: Ayres Boutique Suites Ontario Convention Center, 106 suites,
Ontario, CA 24,000 sf 1,000 sf event space, (909) 937-9700, www.ayreshotels.com/ontarioairport;
www.ontariocc.com
Doubletree by Hilton Hotel Ontario Airport, 484 rooms, 25,000 sf event space,
(909) 937-0900, doubletree1.hilton.com
Across: Radisson Hotel Ontario Airport, 299 rooms, 21,000 sf event space,
(909) 975-5000, www.marriott.com
Orange County Convention Center 2,100,000 sf/ Attached: Hilton Orlando, 1,417 rooms, 175,000 sf event space,
Orlando, FL 518,790 sf (407) 313-4300, www.hilton.com
www.occc.net
Adjacent: Rosen Plaza Hotel, 800 rooms, 60,000 sf event space,
(407) 996-9700, www.rosenplaza.com; Rosen Centre Hotel, 1,334 rooms,
100,000 sf event space, (407) 996-9840, www.rosencentre.com
Across: The Peabody Orlando (see listing)
Oregon Convention Center 255,000 sf/ Across: Inn at the Convention Center, 97 rooms, (503) 233-6331,
Portland, OR 52,000 sf www.innatcc.com
www.oregoncc.org
Arthur R. Outlaw Mobile Convention Center 100,000 sf/ Attached: Renaissance Mobile Riverview Plaza Hotel, 373 rooms,
Mobile, AL 41,000 sf 44,000 sf event space, (251) 438-4000, www.marriott.com
www.mobileconventions.com
Overland Park Convention Center 60,000 sf/ Attached: Sheraton Overland Park Hotel at the Convention Center, 412 rooms,
Overland Park, KS 15,000 sf 21,000 sf event space, (913) 234-2100, www.starwoodhotels.com
www.opconventioncenter.com
Palm Beach County Convention Center 100,000 sf/ Across: West Palm Beach Marriott, 352 rooms, 18,000 sf event space,
West Palm Beach, FL 21,000 sf (561) 833-1234, www.marriott.com
www.pbconventioncenter.com
Palm Springs Convention Center 92,000 sf/ Attached: Renaissance Palm Springs Hotel, 410 rooms, 26,000 sf meeting space,
Palm Springs, CA 16,000 sf (760) 322-6000, www.marriott.com
www.palmspringscc.com
Pasadena Convention Center 55,000 sf/ Adjacent: Sheraton Pasadena Hotel, 311 rooms, 11,500 sf meeting space,
Pasadena, CA 28,000 sf (626) 449-4000, www.starwoodhotels.com
www.pasadenacenter.com
Pennsylvania Convention Center 679,000 sf/ Attached: Philadelphia Marriott Downtown, 1,408 rooms, 92,000 sf event space,
Philadelphia, PA 151,196 sf (215) 625-2900, www.marriott.com
www.paconvention.com
Adjacent: Hilton Garden Inn Philadelphia Center City, 279 rooms,
5,600 sf event space, (215) 923-0100, www.hiltongardenphilly.com
Peoria Civic Center 110,000 sf/ Across: Hotel Père Marquette, 286 rooms, 18,000 sf event space,
Peoria, IL 45,000 sf (309) 637-6500, www.hotelperemarquette.com;
www.peoriaciviccenter.com
Staybridge Suites Peoria Downtown, 106 suites, (309) 673-7829, www.ichotelsgroup.com
Phoenix Convention Center 645,500 sf/ Adjacent: Sheraton Phoenix Downtown Hotel, 1,000 rooms,
Phoenix, AZ 177,000 sf/ 80,000 sf event space, (602) 262-2500, www.starwoodhotels.com
phoenixconventioncenter.com 45,600 sf Across: Hyatt Regency Phoenix, 693 rooms, 48,000 sf event space,
(602) 252-1234, phoenix.hyatt.com
Puerto Rico Convention Center 152,700 sf/ Adjacent: Sheraton Puerto Rico Hotel & Casino, 503 rooms, 40,000 sf event space,
Pedro Rosselló 36,200 sf/ (787) 993-3500, www.starwoodhotels.com
San Juan, PR 188,900 sf To open: Aloft Puerto Rico Convention Center Hotel, 252 rooms;
www.prconvention.com
Marriot Courtyard Convention District Hotel, 300 rooms
56 September 2011 | Trade Show Executive

Hotel/Convention Center
Complexes of North America 2011
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Raleigh Convention Center 150,000 sf/ Attached: Raleigh Marriott City Center, 400 rooms, 15,000 event space,
Raleigh, NC 32,601 sf/ (919) 833-1120, www.marriott.com
www.raleighconvention.com
32,000 sf
Calvin L. Rampton Salt Palace 515,000 sf/ Adjacent: Radisson Hotel Salt Lake City Downtown, 381 rooms,
Convention Center 160,000 sf 15,000 sf event space, (801) 531-7500, www.radisson.com
Salt Lake City, UT
Across: Salt Lake City Marriott Downtown, 510 rooms, 22,000 sf event space,
www.saltpalace.com
(801) 531-0800, www.marriott.com; Hilton Salt Lake City Center, 499 rooms,
24,000 sf event space, (801) 328-2000, www.saltlakecitycenter.hilton.com
Reliant Park 1,056,213 sf/ Adjacent: Holiday Inn Houston South Loop Area Hotel, 238 rooms,
Houston, TX 439,292 sf 2,320 sf event space, (713) 790-1900, www.holidayinn.com
www.reliantpark.com
Reno-Sparks Convention Center 381,000 sf/ Attached: Atlantis Casino Resort Spa, 887 rooms, 50,000 sf event space,
Reno, NV 110,000 sf (775) 824-4400, www.atlantiscasino.com
www.visitrenotahoe.com
Rhode Island Convention 100,000 sf/ Attached: The Westin Providence, 564 rooms, 22,877 sf meeting space,
& Entertainment Complex 37,000 sf (401) 598-8000, www.starwoodhotels.com
Providence, RI
www.riconvention.com
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www.TradeShowExecutive.com | September 2011 57

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Greater Richmond Convention Center 178,159 sf/ Attached: Richmond Marriott, 410 rooms, 26,427 sf event space,
Richmond, VA 80,000 sf (804) 643-3400, www.marriott.com
www.richmondcenter.com
Roberts Centre 70,000 sf Attached: Holiday Inn Wilmington Hotel, 116 rooms,
Wilmington, OH
(937) 283-3200, www.ichotelsgroup.com
www.robertscentre.com
Rochester Riverside Convention Center 50,000 sf/ Attached: Hyatt Regency Rochester, 338 rooms, 21,000 sf event space,
Rochester, NY 23,000 sf (585) 546-1234, rochester.hyatt.com;
www.rrcc.com
Radisson Hotel Rochester Riverside, 465 rooms, 30,000 sf event space,
(585) 546-6400, www.radisson.com
Saint Paul RiverCentre 145,182 sf/ Across: Holiday Inn St. Paul Downtown, 194 rooms, 1,784 sf event space,
Saint Paul, MN 59,000 sf/ (651) 225-1515, www.ichotelsgroup.com
www.rivercentre.org
24,434 sf
San Diego Convention Center 615,701 sf/ Adjacent: Hilton San Diego Bayfront, 1,190 rooms, 125,000 sf event space,
San Diego, CA 204,114 sf (619) 564-3333, www.hilton.com; San Diego Marriott Marquis &
www.visitsandiego.com
Marina, 1,360 rooms, 75,000 sf event space, (619) 234-1500, www.marriott.com
Across: Omni San Diego Hotel, 511 rooms, 27,000 sf event space,
(619) 231-6664, www.omnihotels.com
San Jose Convention Center 223,000 sf/ Attached: Hilton San Jose, 353 rooms, 7,621 sf event space,
San Jose, CA 49,495 sf (408) 287-2100, www.hilton.com; San Jose Marriott, 506 rooms,
www.sanjose.org
21,000 sf event space, (408) 280-1300, www.sanjosemarriott.com
Sands Expo & Convention Center 935,000 sf/ Attached: The Venetian Resort Hotel Casino (see listing)
Las Vegas, NV
31,000 sf
www.sandsexpo.com
Santa Clara Convention Center 100,000 sf/ Attached: Hyatt Regency Santa Clara, 501 rooms, 60,000 sf event space,
Santa Clara, CA 70,000 sf (408) 200-1234, www.santaclara.hyatt.com
www.santaclara.org
Across: Hilton Santa Clara, 280 rooms, 6,000 sf event space,
(408) 330-0001, www.hilton.com
Savannah International Trade 100,000 sf/ Attached: The Westin Savannah Harbor Golf Resort & Spa, 403 rooms,
& Convention Center 50,000 sf/ 22,887 sf event space, (912) 201-2000, www.westinsavannah.com
Savannah, GA
25,000 sf
www.savtcc.com
SeaGate Convention Centre 75,000 sf/ Attached: Park Inn Toledo, 400 rooms, 12,000 sf event space,
Toledo, OH 17,000 sf (419) 241-3000, www.parkinn.com/toledooh
www.toledo-seagate.com
Sevierville Events Center 108,261 sf/ Attached: Wilderness at the Smokies Stone Hill Lodge Hotel, 234 rooms,
Sevierville, TN 23,102 sf 4,100 sf event space, (877) 325-9453, www.wildernessatthesmokies.com
www.seviervilleeventscenter.com
Showplace 84,000 sf/ Across: Best Western High Point, 252 rooms, 12,000 sf event space,
High Point, NC 78,300 sf flex space (336) 889-8888, www.bestwestern.com
www.showplace-highpoint.com
Shreveport Convention Center 95,000 sf/ Attached: Hilton Shreveport, 313 rooms, 34,000 sf event space,
Shreveport, LA 37,000 sf (318) 698-0900, www.hilton.com
www.shreveportcenter.com
Sioux Falls Convention Center 50,400 sf/ Attached: Sheraton Sioux Falls, 243 rooms, 3,340 sf event space,
Sioux Falls, SD 10,292 sf (605) 331-0100, www.sheratonsiouxfalls.com
www.siouxfallsconventioncenter.org
58 September 2011 | Trade Show Executive

Hotel/Convention Center
Complexes of North America 2011
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Spokane Convention Center 100,160 sf/ Attached: Doubletree by Hilton Hotel Spokane - City Center, 375 rooms,
Spokane, WA 42,900 sf/ 21,000 sf event space, (509) 744-2303, www.doubletree.com
www.spokanecenter.com
17,390 sf
Springfield Exposition Center 112,000 sf/ Across: University Plaza Hotel and Convention Center Springfield,
Springfield, MO 4,375 sf 271 rooms, 39,000 sf event space, (417) 864-7333, www.upspringfield.com
www.springfieldexpo.com
Statehouse Convention Center 83,000 sf/ Attached: The Peabody Little Rock, 418 rooms, 40,000 sf event space,
Little Rock, AR 18,362 sf (501) 906-4000, www.peabodylittlerock.com
www.littlerock.com
Donald E. Stephens Convention Center 840,000 sf/ Attached: Hilton Rosemont/Chicago O’Hare, 300 rooms, 22,000 sf event space,
Rosemont, IL 92,000 sf (847) 678-4488, www.hilton.com;
www.rosemont.com
Hyatt Regency O’Hare, 1,096 rooms, 110,000 sf event space,
(847) 696-1234, ohare.hyatt.com
Across: Crowne Plaza Chicago O’Hare Hotel & Conference Center, 503 rooms,
55,000 sf event space, (847) 671-6350, www.crowneplazaohare.com;
Doubletree by Hilton Hotel Chicago O’Hare - Rosemont, 369 rooms,
13,500 sf event space, (847) 292-9100, www.doubletree.com;
Embassy Suites Chicago O’Hare - Rosemont, 294 rooms, 14,000 sf event space,
(847) 678-4000, www.embassysuites.com
Greater Tacoma Convention & Trade Center 50,000 sf/ Across: Courtyard Tacoma Downtown, 162 rooms, 6,661 sf event space,
Tacoma, WA 14,400 sf/ (253) 591-9100, www.marriott.com
gtctc.org
33,500 sf
Tampa Convention Center 200,000 sf/ Attached: Embassy Suites Tampa - Downtown Convention Center, 360 rooms,
Tampa, FL 42,000 sf 11,000 sf event space, (813) 769-8300, embassysuites.hilton.com
www.tampaconventioncenter.com
Adjacent: Tampa Marriott Waterside Hotel & Marina, 719 rooms,
50,000 sf event space, (813) 221-4900, www.marriott.com;
The Westin Tampa Harbour Island, 299 rooms, 18,000 sf meeting space,
(813) 229-5000, www.starwoodhotels.com
Tucson Convention Center 143,000 sf/ Adjacent: The Hotel Arizona at the Tucson Convention Center, 307 rooms,
Tucson, AZ 31,564 sf 40,000 sf event space, (520) 624-8711, www.thehotelarizona.com
www.tucsonconventioncenter.org
Tulsa Convention Center 102,600 sf/ Attached: Doubletree by Hilton Hotel Tulsa Downtown, 417 rooms,
Tulsa, OK 30,000 sf flex space 22,867 sf meeting space, (918) 587-8000, www.doubletree.com
www.smgtulsa.com
Valley Forge Convention Center 108,000 sf/ Attached: Radisson Hotel Valley Forge, 326 rooms, 150,000 sf event space,
King of Prussia, PA 45,500 sf (610) 337-2000, www.radisson.com/kingofprussiapa;
www.vfconventioncenter.com
The Valley Forge Scanticon Hotel and Conference Center, 160 suites,
15,000 sf event space, (610) 265-1500, scanticonvalleyforge.com
got news?
As you near the fi nal stages of an acquisition,
As you
change in management, expansion, launch or
other important news, let us know in advance
that news is about to break.
CONTACT:
Darlene Gudea, PUBLISHER & EDITOR
(760) 630-9111
dgudea@tradeshowexecutive.com
Hil Anderson, SENIOR EDITOR
(760) 630-9107
handerson@tradeshowexecutive.com
www.TradeShowExecutive.com | September 2011 59

Hotel/Convention Center
2011Complexes of North America
Section I: United States (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Virginia Beach Convention Center 150,000 sf/ Adjacent: Doubletree by Hilton Hotel Virginia Beach, 292 rooms,
Virginia Beach, VA 28,929 sf 12,000 sf event space, (757) 422-8900, www.doubletree.com
www.vbconventioncenter.com
Von Braun Center 125,700 sf/ Attached: Embassy Suites Huntsville – Hotel and Spa, 295 suites,
Huntsville, AL 15,000 sf 7,800 sf meeting space, (256) 539-7373, www.embassysuiteshuntsville.com
www.vonbrauncenter.com
Across: Holiday Inn Huntsville Downtown, 270 rooms, 14,000 sf
meeting space, (256) 533-1400, www.ichotelsgroup.com
Waco Convention Center 89,000 sf/ Attached: Hilton Waco, 195 rooms, 12,000 sf event space,
Waco, TX 22,100 sf (254) 754-8484, www.hilton.com
www.wacocvb.com/conv.asp
Adjacent: Courtyard Waco, 153 rooms, 1,250 sf event space,
(254) 752-8686, www.marriott.com
Washington State Convention Center 236,700 sf/ Adjacent: Sheraton Seattle Hotel, 1,258 rooms, 75,000 sf event space,
Seattle, WA 79,133 sf/ (206) 621-9000, www.starwoodhotels.com
www.wscc.com
27,468 sf
The Wildwoods Convention Center 75,000 sf/ Across: Days Inn and Suites Wildwood, NJ, 79 rooms,
Wildwood, NJ 20,376 sf (609) 522-0331, www.daysinnwildwood.com
www.wildwoodsnj.com
XL Center 68,000 sf/ Attached: Hilton Hartford, 393 rooms, 15,000 sf event space,
Hartford, CT 36,000 sf (860) 728-5151, www.hilton.com
www.xlcenter.com
Section II: Proposed/Under Construction
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Austin Marriot Marquis 103,000 sf 1,003 rooms
Austin, TX
event space
www.austintexas.org
Greater Columbus Convention Center 410,000 sf/ New 532-room Hilton Columbus Downtown to be connected to convention center
Columbus, OH 107,410 sf via glass sky bridge in Fall 2012
www.columbusconventions.com
Dallas Convention Center 1,018,942 sf Attached: Omni Dallas Hotel, 1,001 rooms, 110,000 sf event space,
Dallas, TX (214) 744-6664, www.omnihotels.com (opens November, 2011)
www.dallasconventioncenter.com
Jackson Convention 60,000 sf/ Proposed attached 300-room hotel
Complex/SMG
33,000 sf flex space
Jackson, MS
www.jacksonconventioncomplex.com
Music City Center 350,000 sf Adjacent: New Omni Nashville Hotel to open in early 2014, 800 rooms
Nashville, TN
www.nashvillemusiccitycenter.com
Palm Beach County Convention Center 100,000 sf/ New Hilton hotel to be connected to convention center in 2015
West Palm Beach, FL
21,000 sf
www.pbconventioncenter.com
60 September 2011 | Trade Show Executive

Hotel/Convention Center
Complexes of North America 2011
Section II: Proposed/Under Construction (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Greater Philadelphia Expo 230,000 sf Three hotels planned for Marketplace at Oaks
at Oaks
www.phillyexpocenter.com
Nicholas J. Pirro Convention 65,250 sf Adjacent: The Westin Onondaga County’s Convention Center
Center at Oncenter
Hotel, 65 rooms, 17,000 sf meeting space, in financing stages
Syracuse, NY
www.oncenter.org
Renaissance Colorado Springs Hotel, 80,000 sf Managed by John Q. Hammons Hotels & Resorts,
Spa & Conference Center 250 rooms and suites, (719) 265-8500
Colorado Springs, CO
www.coloradospringsrenaissance.com
Suburban Collection Showplace 214,000 sf/ Phase II plans include a hotel
Novi, MI
30,000 sf
www.suburbancollectionshowplace.com
Walter E. Washington Convention Center 703,000 sf/ Adjacent: Washington Marriott Marquis, 1,175 rooms,
Washington, DC 198,000 sf/ 53,000 sf event space, to open Spring 2014
www.dcconvention.com
48,000 sf
www.TradeShowExecutive.com | September 2011 61

Hotel/Convention Center
2011Complexes of North America
Section II: All-In-One Complexes
Exhibition Facility & Location
Prime Exhibit/
Meeting/
Flex Space
Hotel Details
Exhibition Facility & Location
Prime Exhibit/
Meeting/
Flex Space
Hotel Details
John Ascuaga’s Nugget 65,000 sf/ 1,400 rooms,
Resort Casino 15,000 sf (800) 843-2427
Reno, NV
www.janugget.com
Bally’s Las Vegas 86,000 sf/ Bally’s: 2,814 rooms,
Las Vegas, NV 51,000 sf (877) 633-8702
www.lvmeetingsbyharrahs.com
Attached: Paris Las
Vegas (see listing)
Boca Raton Resort & Club 80,000 sf 1,047 rooms,
Boca Raton, FL (561) 447-3000
www.bocaresort.com
The Broadmoor 60,000 sf/ 744 rooms,
Colorado Springs, CO 50,000 sf 44 cottage suites,
www.broadmoor.com (800) 633-7711
Caesars Palace 102,000 sf/ 3,370 rooms,
Las Vegas, NV 143,000 sf (877) 633-8702
www.lvmeetingsbyharrahs.com
Caribe Royale Orlando All-Suite 144,000 sf 1,218 suites, 120
Hotel & Convention Center meeting space two-bedroom villas,
Orlando, FL (407) 238-8100
www.cariberoyale.com
The Cosmopolitan of Las Vegas 98,000 sf/ 2,995 rooms,
Las Vegas, NV 150,000 sf (702) 309-6303
www.cosmopolitanlasvegas.com
Crowne Plaza Denver 79,000 sf 255 rooms,
International Airport event space (303) 371-9494
Denver, CO
www.ichotelsgroup.com
Walt Disney World 110,500 sf/ 2,265 rooms,
Swan & Dolphin Resort 140,000 sf (407) 934-4500
Lake Buena Vista, FL
www.swandolphinmeetings.com
Disney’s Contemporary Resort 72,000 sf/ 655 rooms,
Lake Buena Vista, FL 7,400 sf (321) 939-7127
www.disneymeetings.com
Disney’s Coronado 86,000 sf/ 1,900+ rooms,
Springs Resort 150,000 sf (321) 939-7127
Lake Buena Vista, FL
www.disneymeetings.com
Disney’s Yacht & 50,000 sf/ 1,267 rooms,
Beach Club Resorts 3,000 sf (321) 939-7127
Lake Buena Vista, FL
www.disneymeetings.com
Doubletree Miami Mart Hotel/ 140,000 sf/ 334 rooms,
Airport Hotel & Exhibition Center 15,900 sf (305) 261-3800
Miami, FL
www.doubletreemiamimart.com
Fantasy Springs Resort Casino 44,460 sf/ 250 rooms,
Indio, CA 15,500 sf (800) 827-2946
www.fantasyspringsresort.com
Fontainebleau Miami Beach 33,000 sf 1,504 rooms,
Miami Beach, FL meeting space/ (866) 548-5670
www.fontainebleau.com
47,000 sf
flex space
Foxwoods Resort Casino & 75,000 sf/ 2,200 rooms,
MGM Grand at Foxwoods 10,000 sf (860) 312-3053
Mashantucket, CT
www.foxwoods.com
Gaylord National Resort 180,000 sf/ 2,000 rooms,
& Convention Center 165,000 sf (301) 965-2300
National Harbor, MD
www.gaylordnational.com
Gaylord Opryland Resort 264,000 sf/ 2,881 rooms,
& Convention Center 337,000 sf (615) 458-2899
Nashville, TN
www.gaylordhotels.com
Gaylord Palms Resort 178,500 sf/ 1,406 rooms,
& Convention Center 121,000 sf (407) 586-0301
Kissimmee, FL
www.gaylordhotels.com
Gaylord Texan Resort 180,000 sf/ 1,511 rooms,
& Convention Center 220,000 sf (817) 778-1000
Grapevine, TX
www.gaylordhotels.com
Grand Sierra Resort & Casino 131,000 sf 2,000 rooms,
Reno, NV 58,000 sf (775) 789-2033
www.grandsierraresort.com
Hilton Americas Houston Hotel 66,000 sf/ 1,200 rooms,
Houston, TX 27,718 sf (713) 739-8000
www.americashouston.
hilton.com
Hilton Anaheim 57,084 sf/ 1,572 rooms,
Anaheim, CA 43,000 sf (714) 740-4234
www.hiltonanaheimhotel.com
Hilton Anatole 128,595 sf/ 1,606 rooms,
Dallas, TX 165,000 sf (214) 761-7400
www.hiltonanatole.com
Hilton Chicago 115,000 sf/ 1,544 rooms,
Chicago, IL 119,000 sf (312) 922-4400
www.hiltonchicagohotel.com
Hilton New York 51,084 sf/ 1,981 rooms,
New York, NY 78,000 sf (212) 261-5966
www.hiltonfamilynewyork.com
62 September 2011 | Trade Show Executive

Miami hub
Connect at our
At the new Miami Airport Convention Center (MACC),
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305-260-8905 or mark.calibo@macc.com
711 N.W. 72nd Avenue, Miami, FL 33126
MACC | Doubletree by Hilton Hotel | Merchandise Mart | Rioja Grille

Hotel/Convention Center
2011Complexes of North America
Section II: All-In-One Complexes (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/
Flex Space
Hotel Details
Exhibition Facility & Location
Prime Exhibit/
Meeting/
Flex Space
Hotel Details
Hyatt Regency Atlanta 58,243 sf/ 1,260 rooms,
Atlanta, GA 96,000 sf (404) 460-6520
www.hyattregencyatlanta.com
Hyatt Regency Chicago’s 70,000 sf/ 2,019 rooms,
Riverside Center 112,000 sf (312) 239-4540
Chicago, IL
www.chicagohyatt.com
Hyatt Regency Miami 28,000 sf/ 612 rooms,
Miami, FL 72,000 sf (305) 358-1234
miamiregency.hyatt.com
Hyatt Regency O’Hare 110,000 sf 1,096 rooms,
Rosemont, IL meeting & (847) 696-1234
ohare.hyatt.com/property/ exhibit space
index.jhtml
JW Marriott Desert 90,000 sf/ 950 rooms,
Ridge Resort & Spa 8,000 sf (450) 293-5000
Phoenix, AZ
www.jwdesertridgeresort.com
Joseph S. Koury/Sheraton 100,000 sf/ 990 rooms,
Greensboro Hotel at Four 60,000 sf (800) 242-6556
Seasons Convention Center
Greensboro, NC
www.kourycenter.com
Las Vegas Hilton Hotel 200,000 sf 2,900 rooms,
Las Vegas, NV (702) 732-5631
www.lvhilton.com
Mandalay Bay Resort 934,731 sf/ Within: 3,211 rooms,
& Casino 765,269 sf (877) 632-7777;
Las Vegas, NV
THEhotel at
www.mandalaybay.com
Mandalay Bay,
www.fourseasons.com/lasvegas
1,117 suites; Four
Seasons Hotel Las
Vegas, 424 rooms on
35th to 39th floors
of Mandalay Bay
tower, (702) 632-5000
Hyatt Regency Maui 25,000 sf 806 rooms,
Resort & Spa event space (808) 661-1234
Lahaina, Hawaii
maui.hyatt.com
Meadowville Conference 65,000 sf 305 rooms,
Resort & Convention Center meeting (423) 578-6600
Kingsport, TN
space
www.marriott.com
MGM Grand Hotel & Casino 152,000 sf/ 5,044 rooms,
Las Vegas, NV 501,000 sf (702) 891-1251
www.mgmgrand.com
The Mirage Hotel & Casino 90,000 sf/ 3,044 rooms,
Las Vegas, NV 170,000 sf/ (702) 791-7171
www.mirage.com
113,000 sf
Orlando World Center Marriott 165,000 sf/ 2,000+ rooms,
Orlando, FL 77,000 sf (407) 238-8557
www.marriottworldcenter.com
Paris Las Vegas 85,000 sf/ Within: Paris Las
Las Vegas, NV 30,000 sf Vegas, 2,916 rooms,
www.lvmeetingsbyharrahs.com (877) 633-8702;
Attached: Bally’s
Las Vegas (see listing)
The Peabody Orlando 300,000 sf 1,641 suites,
Orlando, FL event space (407) 352-4000
www.peabodyorlando.com
Peppermill Resort Spa Casino 62,000 sf/ 1,635 rooms,
Reno, NV 44,000 sf (775) 689-7144
www.peppermillreno.com
Pheasant Run Resort 61,732 sf/ 473 rooms,
St. Charles, IL 31,994 sf/ (800) 474-3272
www.pheasantrun.com
19,670 sf
The Renaissance Montgomery 73,000 sf/ 342 rooms,
Hotel & Spa at the 30,000 sf/ (334) 261-1100
Convention Center
4,000 sf
Montgomery, AL
www.renaissance
montgomery.com
Renaissance Schaumburg 100,000 sf/ 500 rooms,
Hotel & Convention Center 48,000 sf (847) 303-4111
Schaumburg, IL
www.renaissance
schaumburg.com
Rio All-Suite Hotel & Casino 51,000 sf/ 2,563 rooms,
Las Vegas, NV 88,000 sf (877) 633-8702
www.lvemeetingsbyharrahs.com
Riviera Hotel & Casino 16,000 sf 2,000 rooms,
Las Vegas, NV meeting space/ (800) 634-3414
www.rivierahotel.com
91,000 sf
flex space
Rosen Centre Hotel 100,000 sf 1,334 rooms,
Orlando, FL event space (407) 996-9840
www.rosencentre.com
Rosen Shingle Creek 95,848 sf/ 1,500 rooms,
Hotel & Golf Club 445,000 sf (407) 996-9939
Orlando, FL
www.rosenshinglecreek.com
64 September 2011 | Trade Show Executive

Hotel/Convention Center
Complexes of North America 2011
Section II: All-In-One Complexes (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/
Flex Space
Hotel Details
Exhibition Facility & Location
Prime Exhibit/
Meeting/
Flex Space
Hotel Details
Seaport Hotel & Seaport 118,000 sf/ 428 rooms,
World Trade Center 95,000 sf (617) 385-4000
Boston, MA
www.seaportboston.com
Sheraton Dallas Hotel 230,000 sf 1,840 rooms,
Dallas, TX flex space (214) 922-8000
www.starwoodhotels.com
South Point Hotel & Casino 80,000 sf/ 2,160 rooms,
Las Vegas, NV 56,000 sf (702) 797-8050
www.southpointmeetings.com
Town & Country Resort 80,000 sf/ 966 rooms,
and Convention Center 43,000 sf (619) 291-7131
San Diego, CA
www.towncountry.com
Tropicana Las Vegas 24,000 sf/ 1,876 rooms,
Las Vegas, NV 34,000 sf (702) 739-2222
www.troplv.com
The Venetian Resort 105,600 sf/ 4,049 suites,
Hotel Casino 322,000 sf (702) 414-1000
Las Vegas, NV
www.venetian.com
Washington Marriott 66,000 sf/ 1,314 rooms,
Wardman Park 33,000 sf (202) 328-2921
Washington, DC
www.marriott.com/wasdt
The Westin Diplomat 50,000 sf/ 1,058 rooms,
Resort & Spa 65,000 sf (954) 602-8601
Hollywood, FL
www.westin.com/diplomat
Wynn Las Vegas 75,586 sf/ 2,700 rooms,
Las Vegas, NV 122,164 sf (702) 770-2710
www.wynnlasvegas.com
Trump Taj Mahal 93,000 sf/ 1,250 rooms,
Casino & Resort 58,000 sf (609) 449-6928
Atlantic City, NJ
www.trumptaj.com
Section III: Canada
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Calgary TELUS Convention Centre 50,000 sf/ Attached: Calgary Marriott Downtown Hotel, 384 rooms, 17,270 sf event space,
Calgary, AB 55,000 sf (403) 266-7331, www.marriott.com; The Fairmont Palliser, 407 rooms,
www.calgary-convention.com
(403) 262-1234, www.fairmont.com/palliser;
Hyatt Regency Calgary, 355 rooms, 40,000 sf event space,
(403) 717-1234, www.calgary.hyatt.com
Metro Toronto Convention Centre 600,000 sf/ Attached: Hyatt Regency Montreal, 605 rooms, 34,000 sf meeting space,
Toronto, ON 104,000 sf (514) 982-1234, montreal.hyatt.com;
www.mtccc.com
InterContinental Toronto Centre, 586 rooms, 18,800 sf event space,
(416) 597-1400, www.torontocentre.intercontinental.com
Palais des congrès de Montréal 200,000 sf/ Adjacent: Hyatt Regency Montreal, 605 rooms, 34,000 sf event space,
(Convention Centre) 131,700 sf/ (514) 982-1234, montreal.hyatt.com;
Montréal, QC 200,000 sf InterContinental Montreal, 357 rooms, 25,000 sf event space,
www.congresmtl.com
(514) 987-9900, montreal.intercontinental.com
Place Bonaventure 298,000 sf/ Within, top 2 floors of center: Hilton Montreal Bonaventure, 395 rooms,
Montreal, QC 17,000 sf 44,000 sf event space, (514) 878-2332, www.hiltonmontreal.com
www.placebonaventure.com
Across: Fairmont The Queen Elizabeth, 1,037 rooms, 50,000 sf event space,
(514) 861-3511, www.fairmont.com/queenelizabeth
www.TradeShowExecutive.com | September 2011 65

Hotel/Convention Center
2011Complexes of North America
Section III: Canada (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Québec City Convention Center 75,000 sf/ Attached: Hilton Québec, 571 rooms, 20,000 sf event space,
Québec, QC 69,500 sf/ (418) 647-2411, www.hiltonquebec.com;
www.convention.qc.ca 25,000 sf Delta Québec, 377 rooms, 19,000 sf event space, (418) 647-6553, www.deltaquebec.com
Scotiabank Convention Centre 81,000 sf/ Across: Marriott Gateway on the Falls, 407 rooms, 40,000 sf meeting space,
Niagara Falls, ON 8,360 sf (905) 374-1077, www.starwoodhotels.com
www.fallsconventions.com
The Toronto Congress Centre 1,000,000 sf/ Adjacent: Radisson Suite Hotel Toronto Airport, 216 suites, 1,900 sf meeting space,
Toronto, ON 105,000 sf (416) 242-7400, www.radisson.com
www.torontocongresscentre.com
Across: Doubletree by Hilton – Toronto Airport, 433 rooms,
58,000 sf event space, (416) 244-1711, www.doubletree.com
Vancouver Convention Centre 311,500 sf/ Attached: Fairmont Pacific Rim, 377 rooms, 15,000 sf event space,
Vancouver, BC 85,000 sf/ (604) 695-5300, www.fairmontpacificrim.com
www.vancouverconventioncentre.ca 150,000 sf Across: The Fairmont Waterfront, 489 rooms, 24,000 sf event space,
(604) 691-1991, www.fairmont.com/waterfront;
Pan Pacific Vancouver Hotel, 503 rooms, 42,000 sf event space,
(604) 662-8111, www.panpacific.com/Vancouver/Overview.html
Winnipeg Convention Centre 78,000 sf/ Attached: Delta Winnipeg, 393 rooms, 18,000 sf event space,
Winnipeg, MB 82,000 sf (204) 942-0551, www.deltahotels.com
www.wcc.mb.ca
World Trade & Convention Centre Halifax 53,000 sf/ Attached: The Prince George Hotel, 203 rooms, 6,800 sf event space,
Halifax, NS 55,000 sf (902) 425-1986, www.princegeorgehotel.com;
www.wtcchalifax.com
Delta Barrington, 200 rooms, 6,000 sf meeting space,
(902) 429-7410, www.deltahotels.com
Section IV: Mexico
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Acapulco International Center 244,169 sf/ Across: Hotel Elcano, 180 rooms, 2,508 sf meeting space,
Acapulco, Guerrero 278,161 sf +52 (744) 435-1500, www.hotelelcano.com.mx
www.centrointernacionalacapulco.com
Cancún Center Conventions & Exhibitions 80,700 sf Across: Fiesta Americana Grand Coral Beach Cancún Resort & Spa, 602 rooms,
Cancún, Quintana Roo 75,347 sf 85,000 sf meeting and event space, +52 (998) 881-3200, www.fiestamericana.com;
www.cancuncenter.com
Dreams Cancún Resort & Spa - México, 379 rooms, 6,137 sf meeting space,
+52 (998) 848-7000, www.dreamsresorts.com;
Hyatt Regency Cancún, 295 rooms, 8,630 sf meeting space,
+52 (998) 891-5555, www.cancun.regency.hyatt.com;
Krystal Hotel Cancún, 453 rooms, 11,625 sf meeting space,
+52 (988) 848-9800,www.krystal-hotels.com;
Riu Cancún, 569 rooms, +52 (998) 848-7151, www.riu.com;
Presidente Cancún Resort, 299 rooms, 7,204 sf meeting space,
+52 (998) 848-8700, www.intercontinental.com
CECONEXPO 50,000 sf/ Adjacent: Fiesta Inn Morelia, 253 rooms, 7,384 sf meeting space,
Morelia, Michoacan 11,248 sf +52 (443) 322-8000, www.fiestamericana.com
www.ceconexpo.com
66 September 2011 | Trade Show Executive

Hotel/Convention Center
Complexes of North America 2011
Section IV: Mexico (continued)
Exhibition Facility & Location
Prime Exhibit/
Meeting/Flex Space
Hotel Details
Cintermex 282,876 sf/ Adjacent: Holiday Inn Monterrey Parque Fundidora, 246 rooms,
Monterrey, Nuevo Leon 110,868 sf 3886 sf meeting space,+52 (81) 8368-6000, www.holidayinn.com
www.cintermex.com
Across: Hotel AntariSuites Cintermex Luxor Hotels, 146 rooms,
5,662 sf meeting space, +52 (81) 8318-0444, www.hotelantaris.com
Expo Bancomer Santa Fe 348,750 sf Across: Fiesta Americana Santa Fe, 172 rooms, 11,474 sf meeting space,
México City, Distrito Federal 64,583 sf +52 (55) 1105-5000, www.fiestamericana.com;
www.expobancomer.com
Fiesta Inn Santa Fe, 189 rooms, +52 (55) 1105-5100, www.fiestainn.com
Expo Guadalajara 753,200 sf/ Across: Hilton Guadalajara, 450 rooms, 32,955 sf meeting space,
Guadalajara, Jalisco 207,743 sf +52 (33) 3678-0505;www.hilton.com;
www.expo-guadalajara.com
Camino Real Guadalajara, 198 rooms, 6,641 sf meeting space,
+52 (33) 3134-2424, www.caminoreal.com/guadalajara;
Ibis Guadalajara Expo, 159 rooms, +52 (33) 3880-9600, www.ibishotel.com;
Fiesta Inn Guadalajara Expo, 158 rooms, 1,259 sf meeting space,
+52 (33) 3669-3200, www.fiestainn.com;
Hotel Celta, 143 rooms, 1,582 sf meeting space,
+52 (33) 3880-0222, www.hotelcelta.com;
Hotel City Express Guadalajara, 145 rooms,
+52 (33) 3880-3700, www.citypremios.com.mx
Expo Reforma CANACO 69,940 sf/ Across: Misión Reforma, 164 rooms, 2,917 sf meeting space,
México City, Distrito Federal 63,389 sf +52 (55) 5141-0442, www.hotelsmision.com;
www.exporeforma.com.mx
Fiesta Americana Reforma, 616 rooms, 27,200 sf meeting space,
+52 (55) 5140-4100, www.fiestainn.com;
Hotel Emporio Reforma, 145 rooms, 2,174 sf meeting space,
+52 (55) 5062-6161, www.hotelesemporio.com;
Embassy Suites, 160 rooms, 1,399 sf meeting space,
+52 (55) 5061-3050,www.embassysuitesmexicocity.com
Moon Palace Resort & Convention Center 77,500 sf Adjacent: Moon Palace Golf & Spa Resort, 2,103 rooms, +52 (998) 881-6000,
Cancún, Quintana Roo 129,167 sf www.palaceresorts.com
www.palaceresorts.com
Poliforum León 447,648 sf/ Across: Hotel Real de Minas Poliforum León, 173 rooms, 15,790 sf meeting space,
León, Guanajuato 123,763 sf +52 (477) 710-4090, www.realdeminaspoliforum.com.mx;
www.poliforumleon.com
Real de Minas Express, 147 rooms,
+52 (477) 710-4090, www.realdeminasexpress.com.mx;
Holiday Inn León - Convention Center, 177 rooms, 2,486 sf meeting space,
+52 (477) 710-0040, www.ichotelsgroup.com
World Trade Center Veracruz 96,875 sf/ Adjacent: Galería Plaza, 258 rooms, 15,058 sf meeting space, +52 (229) 989-0505,
Boca del Rio, Veracruz 10,114 sf www.brisas.com.mx
www.wtcveracruz.com.mx
Across: Crowne Plaza Veracruz Torremar, 229 rooms, 15,295 sf meeting space,
+52 (229) 989-2100, www.crowneplaza.com/cpveracruz;
Hotel Mocambo, 103 rooms, 3,500 sf meeting space,
+52 (229) 922-0200, www.hotelmocambo.com.mx;
Holiday Inn Veracruz – Boca del Rio, 155 rooms, 9,688 sf meeting space,
+52 (229) 923-2050, ww.holidayinn.com
World Trade Center México City 138,158 sf/ Across: Crowne Plaza Hotel de México, 310 rooms, 9,881 sf meeting space,
Int'l Exhibition & Convention Center 56,662 sf +52 (55) 1164-1164, www.crowneplaza.com;
México City, Distrito Federal
Holiday Inn Express México City at the WTC, 217 rooms, 6,468 sf meeting space,
www.exposwtc.com
+52 (55) 1164-1160, www.holidayinn.com
www.TradeShowExecutive.com | September 2011 67

TSE’s Trade Show Locator
ZOOM Presents the Leading
Shows Coming Up in North America
BY CARRI JENSEN, manager of directories
SPONSORED BY
Whether you need a quick reminder of shows on
the horizon or are studying the market for potential
partnerships, co-locations or acquisitions, here is a list
of 98 of the most important trade shows scheduled for
November. Each show is listed by industry category and
contains both a wide-angle and close-up view of the
event, the organizer, the site and projected size. For a list
of shows coming up in the next 12 months—searchable
by field—go to www.TradeShowExecutive.com.
To be considered for future editions of ZOOM in
print and online, e-mail information on your show to
me at cjensen@tradeshowexecutive.com.
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
ADVERTISING & MARKETING
ad:tech New York Mike Flynn 11/8/11 Jacob K. Javits Convention Center 36,000 nsf
ad:tech Expositions LLC VP 11/10/11 New York, NY 300 Exhibitors
www.ad-tech.com/ny 415-537-8510 10,000 Attendees
AMUSEMENT, ENTERTAINMENT & GAMING
American Film Market Jonathan Wolf 11/2/11 Loews Santa Monica Beach Hotel 170,000 nsf
Independent Film & Television Alliance Managing Director of AFM 11/9/11 Santa Monica, CA 430 Exhibitors
www.americanfilmmarket.com 310-446-1000 8,000 Attendees
IAAPA Attractions Expo Stacey Mills, CMP 11/15/11 Orange County Convention Center 453,100 nsf
International Association of Director, Conference & 11/18/11 Orlando, FL 1,140 Exhibitors
Amusement Parks and Attractions Trade Show Operations 25,000 Attendees
www.iaapa.org
703-836-4800 x745
IAFE Annual Trade Show Steve Siever 11/28/11 Paris Las Vegas 35,000 nsf
International Association of Director of Trade Shows, 11/30/11 Las Vegas, NV 300 Exhibitors
Fairs & Expositions Membership and Sponsorships 5,000 Attendees
www.fairsandexpos.com 417-862-5771
APPAREL, BEAUTY, SHOES & TEXTILES
FFANY New York Shoe Expo Phyllis Rein 11/30/11 Hilton New York NSF Not Supplied
Fashion Footwear Association of New York Sr. VP 12/2/11 New York, NY 500 Exhibitors
www.ffany.org 212-751-6422 x15 4,000 Attendees
PLMA’s Private Label Trade Show Anthony Aloia 11/13/11 Donald E. Stephens 210,000 nsf
Private Label Manufacturers Assn. Trade Show Director 11/15/11 Convention Center 1,100 Exhibitors
www.plma.com 212-972-3131 Rosemont, IL 5,000 Attendees
AUTOMOTIVE, TRUCKING & TRANSPORTATION
AAPEX Automotive Aftermarket William T. Glasgow, Sr. 11/1/11 Sands Expo & Convention Center 448,700 nsf
Trade Show Executive’s Products Expo President 11/3/11 Las Vegas, NV 2,049 Exhibitors
William T. Glasgow, Inc. 708-226-1300 x16 115,000 Attendees
www.aapexshow.com
International WorkBoat Show Bob Callahan 11/30/11 New Orleans Ernest N. Morial 193,335 nsf
Diversified Business Comm. Show Director 12/2/11 Convention Center 1,003 Exhibitors
www.workboatshow.com 207-842-5592 New Orleans, LA 13,715 Attendees
SEMA Show Peter MacGillivray 11/1/11 Las Vegas Convention Center 925,000 nsf
ConvExx SEMA VP of Events & Comm. 11/4/11 Las Vegas, NV 1,939 Exhibitors
www.semashow.com 909-396-0289 x6686 114,000 Attendees
BUILDING & CONSTRUCTION
AIA Minnesota Annual Stephanie Pelzer 11/8/11 Minneapolis Convention Center 25,000 nsf
Convention & Product Exposition Exhibit Sales Director 11/11/11 Minneapolis, MN 250 Exhibitors
Society of the American Institute 612-338-6763 x212 2,300 Attendees
of Architects Minnesota
www.aia-mn.org
68 September 2011 | Trade Show Executive

www.peoria.org
www.peoriaciviccenter.com
The Peoria Civic Center
Your window to entertainment in Central Illinois
110,000 sq. ft. of divisible Exhibit Space 12,000 seat Arena
17,000 sq. ft. of Meeting Space 27,000 sq. ft. Ballroom
309-680-3517
TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
BUILDING & CONSTRUCTION continued
Architecture Exchange East Judy Cheadle 11/2/11 Greater Richmond Convention Center NSF Not Supplied
Virginia Society of the American Exhibit Manager 11/4/11 Richmond, VA Exhibitors Not Supplied
Institute of Architects 804-644-3041 x300 Attendees Not Supplied
www.archex.net
Build Boston John Lewinski 11/16/11 Seaport Hotel & Seaport World 45,000 nsf
ResourcePlus Shows & Events Show Director 11/18/11 Trade Center 300 Exhibitors
www.buildboston.com 617-385-5021 Boston, MA 10,000 Attendees
Buildex Calgary Paul Maryschak 11/8/11 Calgary Stampede Park 27,000 nsf
Merchandise Mart Properties, Inc. - Canada Show Director 11/9/11 Calgary, AB 225 Exhibitors
www.buildexcalgary.com 403-290-1080 x192057 4,250 Attendees
Building Industry Show Sue Frias 11/9/11 Long Beach Convention & 45,000 nsf
Building Industry Association Show Director 11/10/11 Entertainment Center 120 Exhibitors
of Southern California 949-553-9500 x110 Long, Beach, CA 4,000 Attendees
www.buildingindustryshow.com
Construct Canada | PM Expo | Karen Maki 11/30/11 Metro Toronto Convention Centre 105,544 nsf
HomeBuilder & Renovator Expo | Director of Expositions 12/2/11 Toronto, ON 666 Exhibitors
DesignTrends | Concrete Canada 416-512-3808 23,800 Attendees
MMPI Canada
www.constructcanada.com
International Pool | Spa | Patio Expo Lindsay Roberts 11/2/11 Mandalay Bay Resort & Casino 120,000 nsf
Hanley Wood Exhibitions Show Director 11/4/11 Las Vegas, NV 520 Exhibitors
www.poolspapatio.com 972-536-6352 9,300 Attendees
STAFDA Annual Trade Show & Convention Georgia Foley 11/13/11 Henry B. Gonzalez 80,000 nsf
Specialty Tools & Fasteners Executive Director 11/15/11 Convention Center 700 Exhibitors
Distributors Association 262-784-4774 San Antonio, TX 5,500 Attendees
www.stafda.org
Win-Door North America Patrick Shield 11/15/11 Metro Toronto Convention Centre 45,000 nsf
Shield Associates Ltd. Show Manager 11/17/11 Toronto, ON 135 Exhibitors
www.windoorshow.com 800-282-0003 3,500 Attendees
BUSINESS
Trade Show Executive’s New York XPO for Business Show Management 11/16/11 Jacob K. Javits Convention Center 110,000 nsf
Event Management, LLC 860-232-6230 11/16/11 New York, NY 300 Exhibitors
www.eventmanagement.org
15,200 Attendees
The West Coast Franchise Expo Lucia Bravo 11/4/11 Los Angeles Convention Center 60,000 nsf
MFV Expositions Business Dev./Show Manager 11/6/11 Los Angeles, CA 250 Exhibitors
www.wcfexpo.com 925-944-0913 10,000 Attendees
COMMUNICATIONS & BROADCASTING
BlogWorld & New Media Expo Show Management 11/4/11 Los Angeles Convention Center 20,000 nsf
BlogWorld 858-309-4747 11/5/11 Los Angeles, CA 150 Exhibitors
www.blogworld.com
3,000 Attendees
Streaming Media West Stacey Hogan 11/8/11 Hyatt Regency Century Plaza NSF Not Supplied
Information Today Show Manager 11/9/11 Los Angeles, CA 60 Exhibitors
www.streamingmedia.com 609-654-6266 2,500 Attendees
SC11 Paul Graller 11/14/11 Washington State Convention Center 150,000 nsf
Hall-Erickson, Inc. VP, Show Director 11/17/11 Seattle, WA 350 Exhibitors
sc11.supercomputing.org 630-434-7779 7,000 Attendees
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | September 2011 69

TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
COMPUTERS & SOFTWARE APPLICATIONS
Autodesk University Conference & Exhibition Cheryl Romero 11/29/11 The Venetian Resort Hotel Casino NSF Not Supplied
Autodesk, Inc. Event Manager 12/1/11 Las Vegas, NV 120 Exhibitors
au.autodesk.com/?nd=e2011 415-507-6784 8,000 Attendees
KMWorld Stacey Hogan 11/1/11 Washington Marriott Wardman Park NSF Not Supplied
Information Today Show Manager 11/3/11 Washington, DC 50 Exhibitors
www.kmworld.com/kmw11 609-654-6266 2,500 Attendees
DENTAL
Greater New York Dental Meeting Dr. Robert Edwab 11/27/11 Jacob K. Javits Convention Center 180,279 nsf
Greater New York Dental Meeting Executive Director 11/30/11 New York, NY 623 Exhibitors
www.gnydm.com 212-398-6922 58,135 Attendees
EDUCATION, TRAINING, SCIENCE & RESEARCH
ACTE Annual Convention & Career Tech Expo Jim Waterhouse 11/17/11 America’s Center 40,000 nsf
Association for Career & Technical Education Sales & Exhibits Manager 11/18/11 St. Louis, MO 300 Exhibitors
www.acteconvention.com 800-826-9972 x332 5,000 Attendees
Conference for the Advancement Frank Butcher 11/17/11 Dallas Convention Center 80,000 nsf
of Science Teaching (CAST) Exhibits Manager 11/19/11 Dallas, TX 274 Exhibitors
Trade Show Executive’s Science Teachers 281-424-1230 7,000 Attendees
Association of Texas
www.statweb.org
Georgia Educational Technology Connie Bond 11/2/11 Georgia International NSF Not Supplied
Conference (GaETC) Exhibits Manager 11/3/11 Convention Center 250 Exhibitors
McRae Conferences & Trade Shows, Inc. 866-554-2382 College Park, GA 2,000 Attendees
www.mcraemeetings.com/gaetc
I/ITSEC Debbie Dyson, CEM 11/28/11 Orange County Convention Center NSF Not Supplied
National Training & Simulation Association Director of Exhibits 12/1/11 Orlando, FL 595 Exhibitors
www.iitsec.org 703-247-9480 19,000 Attendees
Materials Research Society Show Management 11/29/11 John B. Hynes Veterans Memorial 27,500 nsf
Fall Meeting & Exhibit 724-779-3003 12/1/11 Convention Center 275 Exhibitors
Materials Research Society Boston, MA 5,000 Attendees
www.mrs.org
MichBio Expo & Conference Show Management 11/2/11 DeVos Place NSF Not Supplied
MichBio 734-527-9150 11/3/11 Grand Rapids, MI Exhibitors Not Supplied
www.michbio.org
Attendees Not Supplied
Neuroscience Show Management 11/13/11 Walter E. Washington 101,900 nsf
Society for Neuroscience 202-962-4000 11/16/11 Convention Center 600 Exhibitors
www.sfn.org Washington, DC 31,000+ Attendees
NJEA Convention Judy Laning 11/10/11 Atlantic City Convention Center 70,000 nsf
New Jersey Education Assn. Convention Convention Manager 11/11/11 Atlantic City, NJ 600 Exhibitors
www.njea.org 609-599-4561 40,000 Attendees
NMSA/Association for Middle Level Sally Ann DeBolt 11/10/11 Kentucky International 150,000 nsf
Education Annual Conference & Exhibit Meeting Manager 11/12/11 Convention Center 350 Exhibitors
National Middle School Association 614-895-4730 Louisville, KY 7,500 Attendees
www.nmsa.org/exhibit
NSTA Area Conference - New Orleans Richard Smith 11/10/11 New Orleans Ernest N. Morial 30,000 nsf
National Science Teachers Association Managing Director 11/12/11 Convention Center 150 Exhibitors
www.nsta.org 703-243-7100 New Orleans, LA 3,000 Attendees
70 September 2011 | Trade Show Executive

TSE’s Trade Show Locator
WWW.PITTSBURGHCC.COM | WWW.GREENFIRST.US
BUILT GREEN. WORKING GREEN. EVERY DAY!
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
EDUCATION, TRAINING, SCIENCE & RESEARCH continued
OSBA Capital Conference & Trade Show Robin Charles 11/13/11 Greater Columbus 74,000 nsf
Ohio School Boards Association Trade Show Coordinator 11/16/11 Convention Center 700 Exhibitors
www.ohioschoolboards.org 614-540-4000 x282 Columbus, OH 10,000 Attendees
School Equipment Show Joe Tucker 11/30/11 Henry B. Gonzalez 40,000 nsf
National School Supply & Exhibit Manager 12/2/11 Convention Center 175 Exhibitors
Equipment Assocation 301-495-0240 x5 San Antonio, TX 1,200 Attendees
www.schoolequipmentshow.com
TAHPERD Annual Convention Lisa Fall 11/30/11 Sheraton Dallas Hotel 60,000 nsf
Texas Association for Health, Dir. of Conventions & Meetings 12/3/11 Dallas, TX 400 Exhibitors
Physical Education, Recreation & Dance 512-459-1299 8,000 Attendees
www.tahperd.org
ELECTRICAL & ELECTRONICS
Customer Engagement Technology World Lawrence Dvorchik 11/9/11 Jacob K. Javits Convention Center 20,000 nsf
featuring KioskCom Self Service Expo General Manager, KioskCom 11/10/11 New York, NY 200 Exhibitors
JD Events LLC 203-371-6322, x208 2,000 Attendees
www.kioskcom.com
EXHIBITION & MEETING INDUSTRY
Exhibit Designers & Producers Assn. Kelly Lacey 11/30/11 JW Marriott Las Vegas Resort & Spa NSF Not Supplied
Annual Conference & Showcase Senior Director of 12/2/11 Las Vegas, NV 90 Exhibitors
Red 7 Media, LLC Exhibit Sponsorship Sales 400 Attendees
www.edpa.com 203-899-8461
FINANCIAL, INSURANCE & LEGAL SERVICES
National Workers’ Compensation Fred Kurst 11/9/11 Las Vegas Convention Center 40,000 nsf
and Disability Conference ® & Expo Trade Show Sales Manager 11/10/11 Las Vegas, NV 250 Exhibitors
LRP Conferences, LLC 703-393-8304 2,300 Attendees
www.wcconference.com
FOOD & BEVERAGE
Americas Food & Beverage Show Jelena Meisel 11/14/11 Miami Beach Convention Center 44,000 nsf
World Trade Center Miami Show Director 11/15/11 Miami Beach, FL 300 Exhibitors
www.americasfoodandbeverage.com 305-871-7910 6,280 Attendees
Gourmet Food & Wine Expo Jennifer Campbell 11/17/11 Metro Toronto Convention Centre 120,000 nsf
Town Media Show Manager 11/20/11 Toronto, ON 350 Exhibitors
www.foodandwineexpo.ca 905-634-8003 x309 38,000 Attendees
Kosherfest Show Management 11/8/11 Meadowlands Exposition Center 33,000 nsf
Diversified Business Communications 207-842-5530 11/9/11 Secaucus, NJ 350 Exhibitors
www.kosherfest.com
6,000 Attendees
MWFPA Annual Convention and Robin Fanshaw 11/29/11 Kalahari Resort & 34,500 nsf
Processing Crops Conference Event Planner 12/1/11 Convention Center 135 Exhibitors
Midwest Food Processors Association, Inc. 608-255-9946 Wisconsin Dells, WI 800 Attendees
www.mwfpa.org
PROCESS EXPO Show Management 11/1/11 McCormick Place 200,000 nsf
Food Processing Suppliers Association 703-761-2600 11/4/11 Chicago, IL 450 Exhibitors
www.myprocessexpo.com
10,000 Attendees
GOVERNMENT & MILITARY
CEIL’s GOVgreen Conference & Exposition Show Management 11/30/11 Walter E. Washington 20,000 nsf
Center for Environmental 703-706-8221 12/1/11 Convention Center 150 Exhibitors
Innovation & Leadership Washington, DC 3,000 Attendees
www.govgreen.org
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | September 2011 71

TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
GOVERNMENT & MILITARY continued
Government Video Expo Denise Miller 11/30/11 Walter E. Washington 30,000 nsf
NewBay Media Expo Manager 12/1/11 Convention Center 175 Exhibitors
www.gvexpo.com 303-420-0130 Washington, DC 6,000 Attendees
MILCOM Arina Kravets 11/7/11 Baltimore Convention Center 55,000 nsf
J. Spargo & Associates Exposition Operations Manager 11/10/11 Baltimore, MD 300 Exhibitors
www.milcom.org 703-631-6200 4,500 Attendees
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Atlanta Fall Immediate Delivery Show Jo Ann Miller-Marshall 11/1/11 AmericasMart Atlanta NSF Not Supplied
AMC, Inc. Senior VP - Tradeshows 11/3/11 Atlanta, GA 350 Exhibitors
www.americasmart.com 404-220-2235 9,000+ Attendees
Furniture & Accessory Market Show Management 11/2/11 Long Beach Convention & NSF Not Supplied
(Long Beach, CA) 305-792-9990 11/3/11 Entertainment Center Exhibitors Not Supplied
Karel Exposition Management Long Beach, CA Attendees Not Supplied
www.kemexpo.com
Furniture & Accessory Market (Irving, TX) Show Management 11/9/11 Irving Convention Center NSF Not Supplied
Karel Exposition Management 305-792-9990 11/10/11 at Las Colinas Exhibitors Not Supplied
www.kemexpo.com Irving, TX Attendees Not Supplied
Green Industry Show & Conference (GISC) Nigel Bowles 11/17/11 Northlands 25,400 nsf
Landscape Alberta Nursery Trade Show Director 11/18/11 Edmonton, AB 150 Exhibitors
Trades Association 780-489-1991 2,000 Attendees
www.greenindustryshow.com
INDUSTRIAL
CHEM SHOW Mark Stevens 11/1/11 Jacob K. Javits Convention Center 47,360 nsf
International Exposition Co. Show Manager 11/3/11 New York, NY 350 Exhibitors
www.chemshow.com 203-221-9232 5,000+ Attendees
Pacific Marine Expo Bob Callahan 11/17/11 CenturyLink Field Event Center 54,894 nsf
Diversified Business Communications Show Director 11/19/11 Seattle, WA 352 Exhibitors
www.pacificmarineexpo.com 207-842-5592 8,772 Attendees
JEWELRY
International Jewelry Fair/ David Harrington 11/10/11 New Orleans Ernest N. Morial 120,000 nsf
General Merchandise Show Show Manager 11/13/11 Convention Center 500 Exhibitors
Helen Brett Enterprises, Inc. 630-241-9865 New Orleans, LA 37,000 Attendees
www.gift2jewelry.com
Mid-South Jewelry & Accessories Fair David Harrington 11/3/11 Memphis Cook Convention Center 40,000 nsf
Helen Brett Enterprises, Inc. Show Manager 11/6/11 Memphis, TN 200 Exhibitors
www.gift2jewelry.com 630-241-9865 15,500 Attendees
MANUFACTURING & PACKAGING
Automation Fair ® Les Jones 11/16/11 McCormick Place 70,000 nsf
Rockwell Automation Program Manager 11/17/11 Chicago, IL 120 Exhibitors
www.automationfair.com 440-646-5000 15,000 Attendees
Design-2-Part Show - Houston Jeff Griffin 11/16/11 Reliant Center 18,000 nsf
The Job Shop Company Director of Sales 11/17/11 Houston, TX 160 Exhibitors
www.designtopartshows.com 203-758-6663 1,200 Attendees
Design-2-Part Show - Marlborough Jeff Griffin 11/2/11 Royal Plaza Trade Center 25,000 nsf
The Job Shop Company Director of Sales 11/3/11 Marlborough, MA 244 Exhibitors
www.designtopartshows.com 203-758-6663 1,800 Attendees
72 September 2011 | Trade Show Executive

TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
MANUFACTURING & PACKAGING continued
FABTECH John Catalano 11/14/11 McCormick Place 500,000 nsf
SME, AWS, CCAI, FMA, PMA Group Manager 11/17/11 Chicago, IL 1,200 Exhibitors
www.fabtechexpo.com 313-425-3000 32,000 Attendees
Gear Expo Show Management 11/1/11 Duke Energy Convention Center 42,000 nsf
National Trade Productions 703-683-8500 11/3/11 Cincinnati, OH 200 Exhibitors
www.gearexpo.com
3,000 Attendees
Medical Design & Manufacturing Minneapolis Nancy Niver 11/2/11 Minneapolis Convention Center 74,500 nsf
Canon Communications LLC Exhibit Sales 11/3/11 Minneapolis, MN 650 Exhibitors
www.canontradeshows.com/expo/minn11 310-445-4200 7,000 Attendees
MEDICAL & HEALTHCARE PRODUCTS
AAGL Global Congress of Show Management 11/6/11 The Westin Diplomat Resort & Spa 23,300 nsf
Minimally Invasive Gynecology 714-503-6200 11/10/11 Hollywood, FL 67 Exhibitors
AAGL
Attendees Not Supplied
www.aagl.org
AAP Annual Meeting Melodie Anderson 11/13/11 Miami Beach Convention Center 45,000 nsf
American Academy of Periodontology Exhibition Manager 11/15/11 Miami Beach, FL 150 Exhibitors
www.perio.org 312-573-3214 5,800 Attendees
AAR Annual Meeting Show Management 11/19/11 Moscone Center 20,000 nsf
American Academy of Religion 404-727-3049 11/20/11 San Francisco, CA 125 Exhibitors
www.aarweb.org
5,000 Attendees
AARC International Respiratory Kathy Blackmon 11/5/11 Tampa Convention Center 111,000 nsf
Convention & Exhibition Convention & Meetings Mgr. 11/7/11 Tampa, FL 200 Exhibitors
American Association for Respiratory Care 972-243-2272 6,000 Attendees
www.aarc.org
ACR/ARHP Annual Scientific Meeting Stacey Chandler 11/5/11 McCormick Place 60,000 nsf
American College of Rheumatology Director, Expositions 11/9/11 Chicago, IL 180 Exhibitors
www.rheumatology.org 404-633-3777 x336 13,000 Attendees
ACAAI Annual Scientific Meeting Gina Seegers 11/5/11 John B. Hynes Veterans Memorial 34,500 nsf
American College of Allergy, Dir. of Meetings & Conventions 11/7/11 Convention Center 110 Exhibitors
Asthma & Immunology 847-427-1200 Boston, MA 2,500 Attendees
www.acaai.org
American Heart Association Laura Gossett 11/13/11 Orange County Convention Center 185,000 nsf
Scientific Sessions Senior Manager, Exhibits 11/15/11 Orlando, FL 350 Exhibitors
American Heart Association 214-706-1847 27,000 Attendees
www.americanheart.org
AMSUS Annual Meeting Lindsey Bloom 11/6/11 Henry B. Gonzalez 30,000 nsf
AMSUS - The Society of Meeting Coordinator 11/9/11 Convention Center 400 Exhibitors
Federal Health Agencies 301-897-8800 San Antonio, TX 4,000 Attendees
www.amsus.org
ASHA Convention Ellen Shortill 11/17/11 San Diego Convention Center 45,000 nsf
American Speech-Language- Dir., Conventions & Meetings 11/19/11 San Diego, CA 300 Exhibitors
Hearing Association 301-296-5700 12,000 Attendees
www.asha.org/asha2011
CAHF Annual Convention & Expo Sherry Hall 11/14/11 Palm Springs Convention Center/ 32,000 nsf
Trade Show Executive’s California Association Meeting Coordinator/ 11/15/11 Renaissance Palm Springs Hotel 225 Exhibitors
of Health Facilities Exposition Manager Palm Springs, CA 1,200 Attendees
www.cahfconvention.com 916-441-6400 x204
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | September 2011 73

TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
MEDICAL & HEALTHCARE PRODUCTS continued
HealthAchieve Isabella Wai 11/7/11 Metro Toronto Convention Centre 40,000 nsf
Ontario Hospital Association Director of Convention Exhibits 11/9/11 Toronto, ON 300 Exhibitors
www.healthachieve.com 416-205-1354 7,500 Attendees
Kidney Week Cele Fogarty 11/10/11 Pennsylvania Convention Center 52,600 nsf
SmithBucklin Corporation Convention Director 11/12/11 Philadelphia, PA 163 Exhibitors
www.asn-online.org 202-367-1146 12,772 Attendees
The Liver Meeting ® Denise Seise 11/4/11 Moscone Center 25,000 nsf
American Association for the Director, Exhibits & 11/8/11 San Francisco, CA 80 Exhibitors
Study of Liver Diseases Professional Services 8,000 Attendees
www.aasld.org 703-299-9766
Trade Show Executive’s
NASS Annual Meeting Rick Bacon 11/2/11 McCormick Place 92,000 nsf
North American Spine Society Mgr. of Exhibits & Corp. Relations 11/5/11 Chicago, IL 280 Exhibitors
www.nassannualmeeting.org 630-230-3662 3,900 Attendees
RSNA Scientific Assembly & Annual Meeting Steve Drew 11/27/11 McCormick Place 450,000 nsf
Radiological Society Assistant Executive Director, 12/1/11 Chicago, IL 660 Exhibitors
of North America (RSNA) Scientific Assembly 59,000 Attendees
www.rsna.org 630-571-7879
TCT - Transcatheter Johnnie White 11/7/11 Moscone Center 72,000 nsf
Cardiovascular Therapeutics Executive Director, Meetings 11/11/11 San Francisco, CA 150 Exhibitors
Cardiovascular Resarch Foundation & Educational Services 11,700 Attendees
www.tctconference.com 646-434-4392
MINING
NWMA Annual Meeting, Pat Heywood 11/30/11 John Ascuaga’s Nugget Resort Casino 51,000 nsf
Exposition & Short Courses Operations & Finance Director 12/2/11 Reno, NV 232 Exhibitors
Northwest Mining Association 509-624-1158 x12 2,400 Attendees
www.nwma.org
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
EMEX - Emergency Management & Clay Tyeryar 11/14/11 Rio All-Suite Hotel & Casino 28,000 nsf
Homeland Security Expo Show Director 11/16/11 Las Vegas, NV 190 Exhibitors
Trade Show Executive’s International Association of 703-538-1795 x1781 2,349 Attendees
Emergency Managers (IAEM)
www.emex.org
Industrial Fire, Safety & Security Kristian Copeland 11/30/11 Henry B. Gonzalez 21,000 nsf
Conference & Exhibition Sales Manager 12/1/11 Convention Center 185 Exhibitors
The TradeFair Group 713-343-1886 San Antonio, TX 1,600 Attendees
www.ifssevent.com
*Show is co-located with CLEAN GULF Conference & Exhibition
ISC Solutions Ed Nichols 11/2/11 Jacob K. Javits Convention Center 72,000 nsf
Reed Exhibitions Industry VP 11/3/11 New York, NY 380 Exhibitors
www.isceast.com 203-840-5968 10,000 Attendees
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
Graphics Canada Dan Mustata 11/10/11 International Centre Toronto NSF Not Supplied
dmg :: events Show Manager 11/12/11 Mississauga, ON 250 Exhibitors
www.graphicscanada.com 416-385-2030 12,000 Attendees
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
REALTORS ® Conference & Expo Paula Fauth, CEM 11/11/11 Anaheim Convention Center 110,000 nsf
Hall-Erickson, Inc. Show Director 11/14/11 Anaheim, CA 400 Exhibitors
www.realtor.org/conference 630-434-7779 18,000 Attendees
74 September 2011 | Trade Show Executive

TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address Show Manager Dates Venue/City/State Projected Size
SPORTING GOODS & RECREATION
Annual National RV Trade Show Mike Hutya 11/29/11 Kentucky Exposition Center 740,000 nsf
Trade Show Executive’s Recreation Vehicle VP of Meetings & Shows 12/1/11 Louisville, KY 315 Exhibitors
Industry Association 703-620-6003 8,750 Attendees
www.rvia.org
DEMA Show Christine von Steiger 11/2/11 Orange County Convention Center 120,000 nsf
The Diving Equipment & Exhibit Sales Manager 11/5/11 Orlando, FL 600 Exhibitors
Marketing Association 703-706-8207 9,000 Attendees
www.demashow.com
NRPA Congress and Exposition Karla Kelly 11/1/11 Georgia World Congress Center 120,000 nsf
National Recreation and Parks Association Director of Conferences, 11/3/11 Atlanta, GA 420 Exhibitors
www.nrpa.org Exhibits & Sponsorships 8,000 Attendees
703-858-2197
Outdoor Hospitality Conference & Expo Kera Tomlin 11/30/11 Savannah International Trade & 33,800 nsf
National Association of Director of Marketing & 12/2/11 Convention Center 200 Exhibitors
RV Parks & Campgrounds Communications Savannah, GA 1,200 Attendees
www.arvc.org
303-681-0401 x114
Specialty Bike Expo Jim Keefe 11/30/11 Northern Kentucky NSF Not Supplied
Specialty Bike Expo Show Dir. & General Manager 12/3/11 Convention Center Exhibitors Not Supplied
www.specialtybikeexpo.com 513-489-1997 Covington, KY Attendees Not Supplied
TOYS, HOBBIES & GIFTS
Ocean City Resort Gift Expo Russ Turner 11/13/11 Ocean City Convention Center 25,000 nsf
Urban Expositions Show Manager 11/16/11 Ocean City, MD 200 Exhibitors
www.oceancitygiftshow.com 678-370-0350 1,600 Attendees
TRAVEL, HOTELS & RESTAURANTS
BC Hospitality Industry Conference & Expo George Acs 11/7/11 Vancouver Convention Centre 27,500 nsf
Executive Event Production Inc. Partner 11/8/11 Vancouver, BC 200 Exhibitors
www.bchospitalityexpo.com 604-689-8651 5,000 Attendees
International Hotel/ Lynn White 11/12/11 Jacob K. Javits Convention Center 146,000 nsf
Motel & Restaurant Show Show Manager 11/15/11 New York, NY 700 Exhibitors
GLM :: dmg events 914-421-3249 30,000 Attendees
www.ihmrs.com
WASTE MANAGEMENT
Canadian Waste & Recycling Expo Arnie Gess 11/9/11 Palais des congrès de Montréal 50,000 nsf
Messe Frankfurt (Canada) Consultant 11/10/11 (Convention Centre) 225 Exhibitors
www.cwre.ca 403-589-4832 Montreal, QC 2,500 Attendees
WATER, ENERGY & POWER
CLEAN GULF Conference & Exhibition Kristian Copeland 11/30/11 Henry B. Gonzalez 33,400 nsf
The TradeFair Group Sales Manager 12/1/11 Convention Center 286 Exhibitors
Trade Show Executive’s
www.cleangulf.org 713-343-1886 San Antonio, TX 2,900 Attendees
* Show is co-located with Industrial Fire,
Safety & Security Conference & Exhibition
Irrigation Show Denise Stone, CEM 11/6/11 San Diego Convention Center 70,000 nsf
Irrigation Association® Meetings & Operations Director 11/8/11 San Diego, CA 300 Exhibitors
www.irrigationshow.org 703-536-7080 5,000 Attendees
NGWA Ground Water Expo & Annual Meeting Greg Phelps, CMP 11/30/11 Las Vegas Convention Center 54,100 nsf
National Ground Water Association Director of Meeting 12/1/11 Las Vegas, NV 300 Exhibitors
www.groundwaterexpo.com Planning & Expositions 3,500 Attendees
614-898-7791 x567
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive.com | September 2011 75

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PEOPLE
Messe Frankfurt USA promoted STEPHANIE
EVERETT to vice president and placed her in
charge of all of its nine U.S. and Canadian
trade shows. Everett joined Messe Frankfurt
USA in 2004 and was most recently
group show director for the Textiles portfolio,
earning two of Trade Show Executive’s
Fastest 50 awards this past March.
Reach Stephanie at (770) 984-8016 or
stephanie.everett@usa.messefrankfurt.com
SmithBucklin promoted LESLIE THORNTON
to the position of president of its Courtesy
Associates subsidiary and a member of
SmithBucklin’s Corporate Management
Team. She joined the Washingtonmeeting
planning firm in 2003 as managing director.
Reach Leslie at (202) 331-2000 or
lthornton@courtesyassoc.com
KARIM HALWAGI was named president
of the Association of Event Organizers
effective August 30. He replaced Austen
Hawkins. Halwagi held senior positions
at ITE and Expomedia Group plc, where
he managed trade shows in Great Britain
and internationally.
Reach Karim at +44 (0)1442 285810 or
karim@aeo.org.uk
Questex Travel Group promoted JENNIFER
FERNANDEZ to show and event director. She
joined Questex in 2006 after working for
Miller Freeman, Advanstar Communications
and Travel Industry Shows. She was
most recently senior sales manager for the
Travel Group. DANIELLE CIRAMI-GILLIS
was promoted to director of sales for the
Travel Tradeshow and Events division. She
was most recently group sales manager for
the unit. The promotions were part of a
restructuring of the division brought on by
the departure of Alicia Evanko-Lewis, vice
president of tradeshows & events.
Reach Jennifer (212) 895-8200 or
jfernandez@questex.com; Danielle at
(212) 895-8200 or dcirami@questex.com
JESSICA SHEA joined Talley Management
Group, Inc. as assistant director of
meetings and events, a newly created
position. She will be based in Alexandria,
VA. Shea was most recently director
and senior manager of trade shows
and meetings for the Health Industry
Distributors Association.
Reach Jessica at (571) 527-3100 or
jshea@talley.com
MARGARET PEDERSON joined the board of
directors of Viad Corp., the parent company
of Global Experience Specialists (GES),
a term running until May 2014. She is one
of ten members on the Viad board and
will serve on the corporate governance and
nominating committee. Pederson is founder
of the consulting firm Amirexx LLC and has
served as chairman of the Society of Independent
Show Organizers (SISO) and the
International Association of Exhibition &
Events (IAEE). Prior to Amirexx, Pederson
was president of Penton Exhibitions and
senior vice president at Reed Exhibitions.
Reach Margaret at (203) 253-5209 or
pederson@amirexx.com
Index to Advertisers
a2z, Inc.
www.a2zinc.net . . . . . . . . . . . . . . . . . . . . . p. 9, 11 & 13
Advantage Boston
www.advantageboston.com . . . . . . . . . . . . . . . . . . .p. 5
AmericasMart Atlanta
www.americasmart.com . . . . . . . . . . . . . . . . . . .Cover 2
Anaheim/Orange County Visitors & Conventions Bureau
www.anaheimoc.org. . . . . . . . . . . . . . . . . . . . . . . . . . .p. 3
Atlantic City Convention & Visitors Authority
www.atlanticcitynj.com . . . . . . . . . . . . . . . . . . . . . . p. 43
Attendee Acquisition Roundtable
www.largeshowroundtable.com/AAR . . . . . .Cover 3
Baton Rouge River Center
www.brrivercenter.com . . . . . . . . . . . . . . . . . . . . . . p. 74
Chicago Convention & Tourism Bureau
www.choosechicago.com. . . . . . . . . . . . . . . . . . . . p. 17
CMAC
www.cmac.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 15
Cobb Galleria Centre
www.cobbgalleria.com . . . . . . . . . . . . . . . . . . . . . . p. 47
Cobo Center
www.cobocenter.com . . . . . . . . . . . . . . . . . . . . . . . p. 72
David L. Lawrence Convention Center
www.pittsburghcc.com . . . . . . . . . . . . . . . . . . . . . . p. 71
Doubletree Miami Mart
www.macc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 63
El Paso Convention Center
www.visitelpaso.com . . . . . . . . . . . . . . . . . . . . . . . . p. 73
Experience Columbus
www.columbusconventions.com . . . . . . . . . . . . . p. 49
Greater Fort Lauderdale/
Broward County Convention Center
www.ftlauderdalecc.com . . . . . . . . . . . . . . . . . . . . p. 75
Indiana Convention Center & Lucas Oil Stadium
www.icclos.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 53
International Association of
Exhibitions and Events (IAEE)
www.iaee.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 51
Las Vegas Convention & Visitors Authority
www.lvcva.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . p. 55
pc/nametag
www.pcnametag.com . . . . . . . . . . . . . . . . . . . . .Cover 4
Peoria Civic Center
www.peoriaciviccenter.com. . . . . . . . . . . . . . . . . . p. 69
Production Transport
www.prodtrans.com . . . . . . . . . . . . . . . . . . . . . . . . . p. 41
Providence Warwick Convention & Visitors Bureau
www.goprovidence.com . . . . . . . . . . . . . . . . . . . . . p. 57
Reliant Park
www.reliantpark.com . . . . . . . . . . . . . . . . . . . . . . . . p. 70
Rosemont Convention &Tourism Bureau
www.thecandoattitude.com. . . . . . . . . . . . . . . . . . . .p. 7
Seattle’s Convention & Visitors Bureau
www.visitseattle.org . . . . . . . . . . . . . . . . . p. M1-M8, 19
SMG
www.smgworld.com . . . . . . . . . . . . . . . . . . . . . .p. 67-74
St. Louis Convention & Visitors Commission
www.explorestlouis.com. . . . . . . . . . . . . . . . . . . . . p. 45
Trade Show Executive
www.tradeshowexecutive.com . . . . . . . . . . . .p. 76-77
Ungerboeck Systems International
www.ungerboeck.com. . . . . . . . . . . . . . . . . . . . . . . p. 27
United Service Companies
www.unitedhq.com. . . . . . . . . . . . . . . . . . . . . . . . . . p. 35
Virginia Beach Convention & Visitors Bureau
www.visitvirginiabeach.com. . . . . . . . . . . . . . . . . . p. 59
78 September 2011 | Trade Show Executive

October 20, 2011 | Washington Marriott at Metro Center
FIND. ATTRACT. RETAIN. GROW.
Sam Lippman presents the Attendee Acquisition Roundtable (AAR),
an invitation-only workshop for today’s leading convention and
exhibition professionals. Limited to just 24 event producers/managers,
AAR presents an unparalleled opportunity to meet, network, learn
and share with your peers in a hands-on, interactive format that also
includes a select group of industry and subject matter experts.
• Track the complete “lifecycle” of your attendees, the real key
to effective attendee marketing
• Identify new prospects and rebuild lists to ensure a healthy,
growing event
• Target prospects with the right message, at the right time, with
the most efficient media
• Boost conversion rates, drive more early-bird registrations and
increase verified attendance
• Elevate registration and housing from operational necessities
to new-found opportunities to delight attendees and burnish
your brand
• Eliminate internal and external “silos” to enhance your attendee’s
experience and improve retention
Sam Lippman is a trained facilitator and
executive-level consultant with 34 years of hands-on
experience as a show manager. He is the producer of
Exhibition and Convention Executives Forum (ECEF)
and Large Show Roundtable (LSR).
“AAR was great! I really enjoyed it and plan to create my own ‘circle
of advisors’ from the group.”
Dave Martin
Vice President - Marketing & Content, Electronic Retailing Association
“AAR was an incredibly positive learning experience for me and a
key member of my team. It was refreshing to speak with Event
Marketing professionals who face the challenge of building
successful events. The room was full of seasoned professionals
who shared their success stories as well as their insights. A day
truly well spent and a good investment.”
Carmel McDonagh
Vice President, Attendee Marketing, 1105 Media
Don’t delay, AAR has a history of selling out in advance. To apply or for more information,
please visit www.largeshowroundtable.com/AAR
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