You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

AUGUST I. 1960

TuAc eif ~i^ /yi&to&tv T&ANS/

IfpRlpAY NinrEv>>T-||:30P

FirstRun Chill MiTi /

HA": cw'***





L .iiiiuinf -an »" »**"* *~"n




\» •T



America's S^







tt Dawo ! Can You Mt if '



THE MIDNIGHT SHOW and how to sell it ... A feature presentation in

The Showmandiser Section this week provides dozens of promotional ideas

successfully used in selling the late shows by important circuits, including a

manual of suggestions by affiliates of American Broadcasting-Paramount Theatres.




ACE Reorganizing

For Better Contact

«(i>a« pold








but now she

alone held the

secret to a

city's hope and

a people's faith

. . . and the only

price she asked

was LOVE!














and with

Directed From His Screen Play by Produced by

, ,





; g.,

: ukee:

I ma

his: Null Adams, 707 Spring St.

Martha Lummus, 622 N.E. 98 St.

Wm, Nichol, 2251 S. Layton.

apolis: Don Lyons, 72 Glenwood.

tJrleans: Mrs. Jack Auslet, 226

Claude Ave.

aty: Sam Brunk, 3416 N. Viri


!- , .pment

: Blanche

! iiis



)i i



iHHMii,jwj i




blished in Nine Sectional Editions



tor-in-Chief and I'ublisher

MX) M. MERSEREAU, Associate

Publisher & General Manager

HAN COHEN. .Executive Editor

Ej; SHLYEN. .. .Managing Editor

ILH FRAZE Field Editor

iL.TEEN Eastern Editor

^A SPEAR Western Editor

.Equipment Editor


ut:ation Offices: 825 Van Brant Blvd.

( u> 24, Mo. Nathan Cohen, Ex-

:iri)r: Jesse Shiyen, Managing

Sehlozman, Busitiess Man-

_ lli^h Fruze, Field Editor; I. L.

Editor The Modern Theatre


?c n. Telephone CHestnut 1-7777.

diial Offices: 45 Rockefeller Plaza,

^ HI. N. Y. Donald M. Merix-iate

Publisher & General

\l Steen. Eastern Editor; Carl

Advertising. Telephone

r .!.ii- :i-i;370.


Editorial—920 N. Mich-

Vir . Chicago 11, 111., Frances B.

Teh-phone SUperior 7-3972. Adver-

-35 &ist Wacker Drive, Chicago 1,

Ew'ing Hutchinson, Telephone ANd-


n Offices: Editorial and Film Adver-

W(—6404 Hollywood Blvd., Hollywood

I, ?Jlif. Ivan Spear, manager, Tele-

HUlljivood 5-1186. Equipment and


Ofilm Advertising—072 S. L,afayette

Angeles, C^ilif. Bob Wettger.

Telephone Dunkirk 8-2286.

n Office: Anthony Gruner, 1 Woody

Way, Finchley, No. 12. Telephone

side 6733.

^ JIODERN THE.\TRB Section is in-

1 ttie first issue of each month.

.Martha Chandler, 191 Walton NW.


J. S. Conners, 140 State St.

;: George Brounlng, Stanley Ttiea.

Frances Harding, HU 2-1141

Carr, 301 Church


i: Frances Hanford, UNiversity

Elsie Loeb, WAshington 1-

17 Shaker Blvd. Apt. 104.

Fred Oestreiciier. 52^ W.


li: Mable Guinan, 5927 Winton.

ir: Bruce Marshall, 2881 S. Cherry


olnes: Russ Schoch, Register-Tribune

It: H. F. Iteves, 906 Fox Theatre

woodward 2-1144.

1 ird: Allen M. Widem, CH 9-8211.

iimille: Robert Cornwall. 1199 Edge-

' id Ate.

i: Irving Baker, 911 N. 51st St.

urgh: R. F. Klingensmith, 516 Jean-

. Wilkinsburg, CHurchlU 1-2809.

nd, (Pre.: Arnold Marks, Journal.



Plan Is to Permit Ideas

From Field to Reach

Top Echelon Quicker


CoiiRress of Exhibitors is going ahead with

a reorganization of

its stmcture in the

exchange areas so

that each exhibitor

with a suggestion can

get it rapidly before

the executive committee.


Frisch. an alternate

member of the committee,

told the convention

of the Virginia

Motion Picture

Emanuel Friscb Theatre Ass'n here

Thursday. July 28.

Frisch Is treasurer of the Randforce

Amusement Corp. of New York.


Reporting substantial progress in raising

a third $1,000,000 for the production

fund. Frisch said ACE expected to start

soon on accumulating sub.scriptions for a

fourth $1,000,000. In reviewing the progress

to date, he said the first step was to talk

to the big circuits with the result that

Loew's Theatres, National Theatres, American

Broadcasting-Paramount Theatres.

RKO Theatres and Stanley Warner put

up $400,000 each, so there is now $2,000,-

000 in the bank.

"Why did the committee pick on the

big circuits?" Frisch asked. "Well, the

shortage hurts them more than it hurts

any other exhibitors. They have a greater

need, a greater worry, a greater load to

carry than individual exhibitors. They

have thousands of theatres and therefore

thousands of headaches.

"The exhibitor with one theatre has just

one headache but that headache is just as

important to him as every one of the great

number of theatres are to the bigger circuits.

"What does it mean to the individual

exhibitor if the big chains are willing to

their cash for the proposition that exhibition


can organize a company which

will produce pictures or cause pictures to

be produced and so relieve the chronic

booking trouble that tortures theatre operation?


"It means that ACE has arranged the

all-out cooperation of financial leadership

which is willing to shoulder the risk along

with every other exhibitor. It means that

ACE, having organized all exhibition into

one national unit, is now organizing the

resources of all exhibition to ensure the

one item without which exhibitors cannot

live—more pictures. This production company

will not be the exclusive property of

a small group of exhibitors. Every thea-

VMPTA Urges All Exhibitor Groups

To Unite Into Single Organization


all national organizations which are

composed in full or in part of exhibitors

to unite in a single association

was issued in a resolution adopted by

the board of directors of the Virginia

Motion Picture Theatre Ass'n at the

annual convention held here this


A single exhibitor organization

would be more effective, conserve on

manpower and operate more economically

than the present situation in

which a number of organizations function

on behalf of theatremen. the

tre owner can become a part of it and

have a voice in running it."

Frisch said ACE is working on many

other projects that can't be reported now

because publicity might hurt them or because

progress has not reached the stage

of announcement.

"There is not much sen.se in just telling

you. for instance." he said, "that we hope

to get some concessions from some government

agency when such an achievement

is some time away."

He followed the remark with the comment

that a special ACE subcommittee

had alei-ted the Department of Justice to

film company talks of affiliation with a

toll TV company, believing there could be

an investigation in line with antitrust


"Maybe it is coincidental," he added,

"but from what we have been able to dis-

Reports 20th-Fox Offered

Levine Block of Its


NEW YORK—Reports that 20th

Century-Fox has been wooing Joseph

E. Levine for a possible executive

berth with the company have some

basis of fact, but chances for the finalization

of such a deal are slim—at

least for the time being.

According to an Embassy spokesman.

20th-Fox offered a group of its

pictures to Levine who would sell and

exploit them in his own fashion. The

pictures would be turned over to

Levine as his own properties, with

20th-Fox retaining an interest in the

form of a percentage of the gross.

With two pictures in which Levine

has a coproduction participation, plus

acquisition of other films, it appears

that he will have his hands full for

many months to come, before he could

consider any outside proposition.

resolution declared.

The directors also adopted resolutions

authorized appointment

which 1 1 1 of a committee to confer with

National Screen Service to determine

company policy as to charges for

trailers and accessories when Columbia

Pictures starts charging for its

own trailer-accessory service; and i2i

protested to film distributors again

about an increasing number of bad

prints, and asked the film companies

to release prints to civilian theatres

ahead of military establishment theatres

where prints are mutilated.

cover, the plans being discussed with the

toll TV company have been dropped, at

least for the moment."

Frisch reviewed anti-toll TV campaign

plans aimed at outlawing any form of pay

TV as being contrai-y to the public interest.

He said that a plan to petition

Congress will be announced soon and that

it should have backing of all exhibitors.

Va. Exhibitors Told

How to Help Selves

VIRGINIA BEACH, VA.—Exhibitors can

do much to resolve their product problem,

the convention of the Virginia Motion Picture

Theatre Ass'n was told by Walter

Reade jr., past president of Theatre Owners

of America and keynote speaker.

Reade urged the smaller finns to give

product greater playoff opportunity, either

as equal billing or second feature. Noting

that it is the entertaiiiment value that

counts, he said that a picture of sufficient

quality and lacking a big name cast should

be given every opportunity for as wide a

playoff as possible.

Reade also made the following suggestions:

• "An exhibitor today has an opportunity

to encourage production through his

investment in the Motion Pictui-e Investors,


• "When the 'Fabian plan' is put into

effect, exhibitors will be in a position to

offer their full support.

• "There are many opportunities for

exhibitors to invest in individual productions

on a personal basis. There is a great

deal of talent, both in the writing, directing,

producing and acting areas, just waiting

for the necessai-y financial support to

translate their ideas into finished films."

SW Board 'Votes Dividend

NEW YORK—The Stanley Warner

Corp. board has declared a dividend of 30

cents a common share, payable August

25 to stockholders of record August 10.

BOXOFFICE :: August 1, I960

. . Nearly

COMPO Sees Attacks

On Films Inspired

NEW YORK—The charge

that persons

or organizations "remote from the scene"

inspire many of the complaints against

motion pictures and picture advertising

was made by the Council of Motion Picture

Organizations in an advertisement in

the July 23 issue of Editor & Publisher.

"There are some people nothing will

please," COMPO stated. "But the complaints

are not nearly as numerous as one

would be led to believe by the noise they

create . all of them seem to have

one common characteristic—they speak

'for all decent-minded people.' "

COMPO suggested that newspapers receiving

complaints should consider the

probability that they have their source

"far away from the newspaper's community

in the home office of a national organization."

Fox Production Progress

Is Outlined by Einield

CHICAGO—Details of the 20th Century-

Fox $40,000,000 production schedule under

way around the world were brought to its

regional advertising and publicity managers

from 12 branches during the week by

Charles Einfeld, vice-president. It was the

first of a series of similar meetings on the


Between now and the end of the year,

20th-Fox will begin shooting a record

number of top-budget films in England,

Greece, Italy and France and will shoot

key scenes for several in parts of Africa.

Einfeld described complete launching

plans for the fourth-quarter releases.

Among those present were Manny Pearson

of Cleveland; Tom McGuire, Detroit:

J. E. 'Watson, Cincinnati and Indianapolis;

Sol Gordon, Chicago; Louis Orlove, Milwaukee;

Bob Favaro, Minneapolis, Des

Moines and Omaha; Chick Evens, Kansas

City; Jerry Berger, St. Louis; Prank Jenkins,

Denver; Helen G. Yorke, Salt Lake

City, and 'Warren Slee, Seattle and Portland.

Sol Lesser Is Reelected

Head of Film Museiun

HOLL"YWOOD—Producer-exhibitor Sol

Lesser was reelected chairman of the L. A.

County-Hollywood Motion Picture and

Television Museum Commission at the organization's

first annual meeting.

Edmond L. DePatie, vice-president of

Warner Bros. Pictures, was elected assistant


Other members of the county commission

are; Harry Ackerma, John L. Dales,

Valentine Davies, A. E. England, George

J. Flaherty, John Guedel, Cm-tis Kenyon,

Mervyn LeRoy and Jack 'Wrather.

UA Sets Print Record

NEW YORK—United Artists set a company

record of 28,404 print shipments for

the two-week period designated United

Artists weeks, June 27 -July 11. according

to James R. Velde. vice-president in

charge of domestic sales.

BOXOFTICE August 1, 1960

Public Hearings Are Asked

Pay TV Forces to


In 'Battle of Hartford


When 20th Century-Fox executives

held a reception last weelt for the Russian

director and stars of "The Idiot,"

which the company is to distribute in

this country, it was an occasion for exchanging

gifts. In the above photo,

Spyros P. Sliouras, 20th-Fox president,

is wearing a gay Russian cap which

had been presented to hun by Ivan

Pyriev (left), director of the fUm.

Pyriev also presented some Russian

film memorabilia to Skouras. The picture,

which opened at the Normandie

Theatre in New Yorlt, is one of the

cultural exchange pictures negotiated

by Motion Picture Ass'n of America

and the Soviet film industry, with the

assistance of the State Department.

Allied Artists Earnings

For Quarter in a Rise

LOS ANGELES—Steve Broidy, president

of Allied Artists, at a meeting of the

board of directors July 22 reported that

preliminary figures for the quarter ended

July 2, 1960, indicate that operations for

the final quarter continue to show a profit.

Authorization was given by the directors

for the payment on September 15 of the

quarterly dividend of 13^4 cents per share

on the 5 '2 per cent cumulative preferred

stock of the company, the payment to be

made to stockholders of record September


Six Are Elected to Board

Of Screen Actors Guild

HOLLYWOOD—Five actors and one actress—Jane

Powell—have been elected to

the board of directors of the Screen Actors

Guild to fill vacancies caused by resignations

due to absence from Hollywood

and other reasons. The actors are Warner

Anderson, John Doucette, Alan Hale, Ro?-

er Smith and Marshall Thompson. The

six will serve until the guild's annual election

next November.

NEW YORK—The battle over whether

the Federal Communications Commission

should grant a test period for pay television

in Hartford, Conn., has started, with

the proponents and the opponents firing

their first shots almost simultaneously.

Both sides have petitioned the FCC for

hearings on the issue.

The leadoff punch was thrown by Marcus

Cohn, attorney for the Joint Committee

Against Toll TV and the Connecticut

Committee Against Pay TV. Cohn, in his

letter to the FCC, asked for "full and

open" hearings before an examiner and

requested that proponents of the test, in

this case Hartford Phonevision Co., a subsidiary

of RKO-General, Inc., be permitted

to offer evidence and testimony. Hartford

Phonevision previously had asked the

FCC for permission to conduct a threeyear

experiment in Hartford.

In the wake of the Joint Committee's

petition to the FCC, attorneys for Hartford

Phonevision sent a letter to the FCC,

charging that the opponents were seeking

to prevent a test from being conducted.

The Washington law fiitn of Pierson, Ball

& Dowd, representing Hartford Phonevision,

told the FCC that Cohn's request

for a hearing before an examiner was unnecessary

because hearings had been held

on the subject over a range of eight years

by congressional committees and by the

FCC. It was further claimed that delays

in granting a permit would strengthen the

position of wire toll TV which is progressing

rapidly and does not need FCC approval.

It appears unlikely that the FCC will

consider the petitions until early fall inasmuch

as the Commission will be in recess

throughout the month of August. It

is reported that it will be late September

or early October before the FCC will act.

Charlton Heston Signs

For 'El Cid' Title Role

HOLLYWOOD — Charlton Heston


been signed by producer Samuel Bronston

to play the title role in his forthcoming

$6,000,000 production of "El Cid," the life

story of Spain's greatest Christian hero.

Anthony Mann will direct the picture

which will be lensed in Technicolor and

Super Technirama.

Julius Plaine, 94, Father

Of Mrs. Robbins, Dies

NEW YORK—Julius Plaine, 94. father

of Mrs. Herman Robbins and Mrs. M. L.

Kaufman, died Monday i25> at the Glen

Falls, N. Y., Hospital after a year of ill

health. He had shown a remarkable recovery

four years ago from two major operations.

Known as the "Governor" to

motion picture friends of Herman Robbins

and other National Screen personnel, he

was a familiar figure summers at the

Edge water Motel of the Robbins family.






Nate J. Blumberg Is Dead;

Was Universal Chairman

VAN NUYS. CALIF— Nuto J. Blumberg.

who started his film industry career as a


theatre candy butcher in Racine. Wis., and

to a dominant

position in the motion

picture business

as president of Universal

Pictures from

1938 to 1952 and as

chairman of the

board since that date,

died at his home here

Sunday i24i. He was

66 years old and had

been ill for many


Nate J. Blumberg Blumberg was an

exhibitor who successfully

made the transition to the production-distribution

end of the film business.

In his first years as an exhibitor he

ran several of his own theatres, and for a

short period was general manager in Wisconsin

for the circuit of theatres operated

by Universal. In the late 1920s, when the

Orpheum Circuit was absorbed by the

Radio Corp. to create the RKO organization,

he took his first big step up. He was

named divisional manager for all RKO

theatres in Chicago and the west. From

this post he went to the New York office

as assistant general manager and then as


A group headed by J. Cheever Cowdin

had just acquired control of Universal

from Carl Laemmle in 1936 when Blumberg

was recruited from RKO to become president

of the firm. At the same time William

Scully left MOM to become general salesmanager

and Cliff Work, also of RKO. assumed

the production helm at the studios.

Under Blumberg's direction, this team began

producing pictures from the viewpoint

Variety Clubs International

Representatives Named

PHILADELPHIA — Appointment of six

international representatives, each of

whom will serve as a link between Variety

Clubs International and a group of tents

in an assigned region, was announced by

Chief Barker Edward Emanuel. Morton

Gerber of Washington, Joe Podoloff of

Minneapolis. Robert Bostick of Memphis

and Gene Murphy of Las Vegas were reappointed,

and John J. Fitzgibbons jr. of

Toronto and Harry Kodinsky, Pittsburgh,

are replacing former international representatives

William Koster, who is now

Vari.tys Heart chairman, and Ralph Pries,

who ;^ now international dough guy.

Fit. ^i),::!

. chief barker of the Toronto

tent a;. v.ii chairman of Variety's recent

anc :i!-, successful annual convention,

will .iHivi.ve region one embracing

tents in Be ^0:1. Buffalo, New York. Albany

and Tc'.rito Oerber's region two

will include c ;:,,ti:. Atlanta, Miami.

; .


Kodinsky's .'

Baltimore, Jackso Washington.

iclude Pittsbiu-gh.


; :

Cleveland, Phii. :;.iua.


Ii.diana and Dayton. Rt^ion


four headed

of the men who exhibited them and in

this manner getting as close as possible to

demands of the theatregoing public. It was

a successful formula for many years.

In the first years of the Blumberg administration.

Universal rebuilt or reconditioned

its sound stages and generally updated

its Universal City plant, brought the

Deanna Durbin pictures to a peak of

worldwide popularity, teamed W. C. Fields

and Mae West in a successful western,

signed such young players as Bing Crosby

and James Stewart to starring roles and

introduced the comedy team of Abbott and


In 1946, in association with Cowdin who

was then chairman of the board, he consolidated

Universal with International and

Universal-International became a tradename.

On July 15. 1952 he was elected

chairman of the board when Milton R.

Rackmil assumed the presidency.

Rackmil. in a statement issued in New

York, called Blumberg "a great industry

leader and a true humanitarian." He said:

"His friendship and his counsel were a

source of strength and inspiration, and I

shall always cherish the years and the

experience we shared together.

"He leaves a heritage for all of us to

share and remember. His life was full of

accomplishment. He reached the heights

of our industry but never lost his humility.

His heart was as big as his being and he

gave himself to all who knew him as a

friend and they were legion."

Funeral services were held Tuesday at

the Valley Jewish Community Center In

North Hollywood, and burial was in Mount

Sinai Memorial Park.

Blumberg is survived by his wife. Vera:

a son Lewis J, Blumberg. and a daughter

Mrs. Stanley Meyers, all of Van Nuys.

by Podoloff consists of Minneapolis. Des

Moines. Detroit. Grand Rapids. Chicago,

Milwaukee and Omaha. Bostick will serve

as liaison over tents in region five which

include Memphis. New Orleans. Dallas.

Oklahoma City. St. Louis. Houston and

Mexico City. Tents in Los Angeles. Seattle.

San Francisco and Las Vegas will be supervised

by Murphy.

C. J. Latta, former chief barker of the

London 1

tent, will continue as

international European representative.

New UAA Executive Post

Is Given to Erwin Ezzes

NEW YORK—Erwin H. Ezzes. vicepresident

of Television Industries, has

been elected to the new post of executive

vice-president of United Artists Associated,

it was announced by Arthur B. Krim,

UAA president, and president of United


Henry J. Zittau. vice-president, has

been made senior vice-president. Robert

Rich, vice-president in charge of sales,

and Don Klauber. his assistant, have resigned.

20fh-Fox 'Autonomy'

Plan Is Successful

NEW YORK—The policy of 20th Century-Fox

to give its branch managers complete

autonomy, a system which has been

Glenn Norris, left. 20th Century-Fox

general sales manager, and Martin

Moskowitz, assistant sales manager, at

a tradepress conference.

in effect about 18 months, has worked out


highly satisfactorily, according to Glenn

Norris. general sales manager. In his first


meeting with tradepress representatives


since succeeding Alex Harrison in the top

sales post, NoiTis said the plan had many

advantages and had resulted in more ef- ,

fective operation.

An "on the spot" decision by a branch

manager has proven to be a time saver,

he said, even though deals are reviewed at

the homeoffice. Norris meets with the field

men periodically at their branch offices in

regard to sales plans and formulae. The

branch managers now do not have super-



vision by district or division managers.

Nonis said that company business had

improved since the system went into ef-



Film rentals in recent months have Increased

by a slight margin, Norris reported,

but he could not estimate the in- ;

crease from a percentage standpoint,

"Can-Can" currently is playing in 51 theatres

and will be in 70 houses by the end

of the year. Film rentals on the picture

are expected to reach about $6,000,000 by

the first of next year.

Norris said that 20th Centuiy-Pox

would release 50 pictures in the 1960 fiscal

year, practically the same as in fiscal 1959.

The compaiw operates its own back

rooms except in New Haven where the

company is part of a central shipping arrangement.

Nonis said, however, that

there were no savings in community ship- .

ping and that the company would continue

to operate its own rooms in all exchanges.

Norris said he planned to hold similar

press meetings periodically to report on

the company's sales developments.

Raporte Named Director

Of Loew's Real Estate

NEW YORK—Arthur J. Raporte has

been made director of real estate activities

for Loew's Theatres. Prior to a two-year

association as real estate manager of

Wirn. Lane and Klein, he was for 11 years

counsel and real estate director of the

Welch Grape Juice Co. and Jack Kaplan.

The circuit has large real estate holdings

in the U. S. and Canada.


BOXOFTICE August 1. 1960

Cedric Gibbons Dead;

Noted Art Director

HOLLYWOOD — Requiem Mass was

celebrated in the Calvary Mausoleum

Chapel Thursday i28) for Cedric Gibbons.

65, motion picture art director who died at

his Bel Air home July 26 after a lengthy


Gibbons, designer of the Academy

Award Oscar statue and himself winner

of 11 Oscars for achievement in art direction,

had served as chief of the Metro-

Goldwyn-Mayer art department from 1924

until his retirement in 1956. During his

tenure as art department head he received

a special award from the Society of Motion

Picture Ait Directors for creative


The films for which he received

Academy Awards include "The Bridge of

San Luis Rey," 1929: "Merry Widow," 1933;

"Pride and Prejudice," 1940; "Blossoms in

the Dust," 1941; "Gaslight," 1944; "The

Yearling," 1948; "Little Women," 1949;

"An American in Paris," 1951; "The Bad

and the Beautiful," 1952; "Julius Caesar."

1953; and "Somebody Up There Likes Me,"


Columbia Obtains Rights

To 'Bye, Bye Birdie'

HOLLYWOOD—Spirited bidding for the

screen rights to the Broadway musical

comedy hit, "Bye. Bye Birdie," has resulted

in Columbia acquiring the property

for film production.

Mike Stewart, who penned the original,

has been signed to prepare the screenplay.

Charles Strauss and Lee Adams, who wrote

the musical score, will repeat their assignment

and will write additional material for

the screen version. The play's producer,

Ed Padula, will act as coproducer for the

film, which is slated to roll late in 1961.

Universal to Stay With

Terms of SAG Contract

HOLLYWOOD—Contrary to general assumption

throughout the industry, Universal-International

has decided to keep

the film contract it set with the Writers

Guild of America of February 24 instead

of picking up the favored national clause

that would have allowed the studio to take

advantage of the terms of the new WGA

contract with the other studios.

By staying to its original deal, U-I is

paying the kind of demands for which the

writers' guild originally held its strike

two per cent of the gross after a 40 per

cent deduction for distribution on the post-

'48 films they may release to free TV. On

the studio's side, however, is the fact that

there will be no lump sum payment to the

pension-health and welfare fund which

must be paid under the other pact.

Significantly, the U-I deal gives the

guild a two per cent payment on films

made for theatrical distribution initially,

but which within three years or more go

into pay TV after being first released


The U-I pact is for five years as opposed

to the three years and six months'

period of the other agreement.

EOXOFFICE August 1, 1960

Af Least 7 Hard-Ticket

Shows Seen for This Fall

NEW YORK—There will be at least

seven hard-ticket, roadshow pictures on

the market this coming fall and winter, a

situation which conceivably could result

in a bottleneck of product and create a

shortage of theatres for the showing of

important product of the non-roadshow

variety. This is the first time in the

memory of veteran industry members that

such a large number of two-a-day pictures

will be available.


In New York, the possibilities are that

six theatres will be vying for the public's

amusement dollar in the upper brackets.

And if "Can-Can" should be moved over

from the Rivoli to another theatre in the

fall, to allow "The Alamo" to come in,

then there will be seven theatres in the big

competitive market.

Universal's "Spartacus" will open at the

DeMille Theatre on Broadway in October,

about the same time that United Artists'

"The Alamo" will go into the Rivoli.

"Exodus," also UA, will open at the Warner

on December 16. Warner Bros.' "Sunrise

at Campobello'" is scheduled to open at

the Palace on September 5. Columbia's

"Pepe" will make its bow at the Criterion.

"Ben-Hur," now in its 37th week at Loew's

State, probably will be around for at least

two years. "Can-Can" is in its 19th week

at the Rivoli and the likelihood that it

will be released in 35mm by fall appears

to be remote, which means it will have to

go into a yet-to-be-equipped 70mm theatre

or make a temporary exit from New York.

While New York may be able to absorb

that number of two-a-day pictures, a different

problem faces many other cities, a

leading exhibitor pointed out. The big

question is, how many roadshow pictures

can a large city support? It is estimated

that there are slightly more than 100

theatres in this country that are equipped

for 70mm projection. However, it has been

pointed out that a large or medium-size

city can support a "Ben-Hur" by itself, or

an "Alamo," or a "Spartacus" or the

others, but are there sufficient amusement

dollars to maintain more than one, or

possibly two, roadshow pictures at one

time? That is a question which sales

executives are pondering.


One sales chief admitted that the situation

could result in a product jam, with

available pictures backed up because of the

long run roadshow engagements. This

would mean that films ordinarily booked

into downtown first runs would have to be

moved into neighborhood theatres for their

local debuts.

William Heineman. vice-president of

United Artists, said many theatres had

volunteered to put in widefilm equipment

if they could get "The Alamo." No decision

has been reached as yet.

There also is a possibility MGM's "The

King of Kings" will be released initially on

a roadshow basis early in 1961, which

would mean eight hard-ticket productions.

Cooper Theatres Pledges

$25,000 for Production

Lincoln, Neb—The Cooper Foundation

and Cooper Foundation Theatres

this week subscribed $25,000 to the

projected film production company

being backed by the American Congress

of Exhibitors. The announcement

was made by Kenneth E. Anderson,

general manager.

Anderson said: "I have advised the

five ex-affiliates that we feel they are

to be commended for leading the way

in establishing a company to finance

the production of more quality motion

pictures. I am certain that the advent

of this new company on the production

scene will have a materially

beneficial effect on the number of

quality pictures available to exhibitors

as a whole."

Cooper Foundation and Cooper

Foundation Theatres own and operate

theatres in Nebraska, Colorado,

Oklahoma and Iowa—with general offices

in Lincoln, Nebraska.



Joins George Stevens on 'Greatest Story'

Carl Sandburg, Poet, Makes His Bow

As Motion Picture Industry Craftsman


HOLLYWOOD— It became Increasingly

apparent during the course of a press conference

called by George Stevens for Carl

Sandburg last week that the exact details

of the famed poet and historian's "creative

association" with Stevens on his upcoming

film. "The Greatest Story Ever

Told," were not to be revealed until the

end of the picture.


Stevens and Sandburg became associated

some two weelis ago when the former announced

that the writer was to work on

the entire scope of the motion picture and

would, in fact, get full screen credit on a

card reading, "in creative association with

Carl Sandburg." He called the press conference

to introduce Sandburg to film

scribes and to discuss new details on the

film. The author apparently will work in

collaboration with Ivan Moffatt and

others on the screenplay, as well as. according

to Stevens, making a considerable

contribution to the entire film in the form

of a poetic as well as musical influence.

While he has had numerous offers to

work on films in the past. Sandburg paid

Stevens the tribute of saying that he is

the first person with whom he would consider

working. In fact, the poet said that

"Stevens is the more important factor than

the theme." when asked what finally drew

him to making a Hollywood movie.

Stevens was more detailed in his discussion

of the joint w-ork of the two and said

that they expected to join forces in still

more research on the subject, then in the

editing and scripting and in the ultimate

design of the film. Sandburg will continue

working with him through the pictui-e's

filming, which is to be underway

some time in early 196L

Discussing Hollywood in general. Sandburg

said that he "would like to produce a

picture that will be a help to the people

who at present must have their Miltown

handy." He said he would like it to have

"a certain solemnity" and pointed out that

he feels Stevens' work has this. Along

these lines, he has spent the past couple

of days viewing some of Stevens' other

films, among them "A Place in the Sun."

"Diary of Anne Prank" and "Giant."

"Wasn't it nice, there wasn't a commercial

in it." he said, decrying the necessity of

breaking up the television offerings he occasionally

views with bids for product



Sandburg wouldn't allow himself to be

cornered by questions of his thoughts as

to the "Christ-like quality" he said he

'vould try to get into "Greatest Story."

saying questioners would have to wait to

see ih' picture. Neither would he discuss

his views about religion or the overall

thoughts he has about the subject of the

film, referring all to his published writings

for this information. He did say that he

would probably have cast Mabel Normand

Toho Co. Acquires Its


U.S. Theatre



largest producer and distributor of

Foyer and lounge in La Brea Theatre

motion pictures in the Orient and operator

of a major chain of theatres in

Japan, has acquired its first theatre

in this country.

Masachi Shimizu, Toho president,

on a brief visit here last week, announced

the acquisition of the La

Brea Art Theatre in this city from

Robert Kronenberg and Dan Sonney

& Associates as of August 1.

The theatre presumably will serve

as a showcase for Toho productions

and for screening of company product

which holds an interest for the U. S.

market. The La Brea, a 640-seat theatre,

was recently remodeled and redecorated

at a cost of more than

$70,000 and returned to operation after

being boarded up for many years.

in a part in the film were it being made in

her time, but declined to name any current

players he thought would fit the roles.

Final Title Selected

NEW 'VORK— "Circle of Deception" has

become the final title of the Bradford

Dillman-Suzy Parker picture now in production

in Great Britain. It was formerly

titled "Destruction Test." It is being produced

by Thomas Morahan and directed

by Jack Lee from a screenplay by Nigel


Circuit Heads Endorse

Will Rogers Campaign


Rogers Hospital

fund campaign which will start in August

will have the enthusiastic backing of some

80 heads of theatre circuits. That became

apparent as the result of a meeting in

the MGM home office screening room

presided over by Emanuel Prisch, New

York exhibitor chairman. They saw and

praised a trailer narrated by Shirley Mac-

La ine.

The circuit heads also heard a tape recording,

copies of which have been sent to

all exchange area chairmen for playings

at meetings. It presents A. Montague, hospital

president: Richard P. Walsh, board

chairman: James R. Velde and Morey

Goldstein, cochainnen of the distributor

committee, and Charles Kurtzman, chairman

of the exhibitor committee.

S. H. Pabian and Ned Depinet, cochairmen

of the overall campaign, called at the

meeting for new ideas to further advance

"the things we are working for at Will

Rogers." Eugene Picker, finance chairman,

told how the $1,000,000 goal from audience

collections and the Christmas Salute

would expand hospital research and provide

more accommodations for the hospital

staff. Sol A. Schwartz, president of

RKO Theatres, pledged full support and

said he was sure the circuit will exceed

previous performances.

New York exhibitors have set a goal of

$300,000. The campaign is keyed to the

O'Donnell Memorial Research Laboratories,

recently dedicated by Montague as a

living memorial to Robert J. O'Donnell,

the late Texas exhibitor-humanitarian.

Granada Gets Worldwide

Rights to Five Films

TORONTO — Granada


Films. Ltd.. has acquired worldwide distribution,

for both theatrical and tele- <

vision showings, of three Canadian-made

productions, according to I. H. Allen, managing

director of Granada. These fiLms are

titled "Ivy League Killers." "Now That


April Is Here" and "Hired Gun." In addit:on.

Granada has secured world distribution

for "Johnny Ringo's Woman" and

"Gunfight at Tombstone." Hollywoodmade

outdoor action pictures.


Granada is affiliated with Astral Films,

which also is headed by I. H. Allen, both

of which are headquartered here at 130

Carlton St.

A. E. Matthews Dies;

British Film Actor

NEW YORK—A. E. Matthews. 90, beloved

British actor of stage and screen,

died in his sleep at his home in Bushey

Heath July 24. Matthews was one of the

"cameo" stars in Michael Todd's "Around

the World in 80 Days" and had played

featured roles in a score of British films,

some of the most recent being "Man With

a Million" iUA-1954>, "Tonight's the

Night" iAA-1954> and "Three Men in a'

Boat" iRoach-1959>. His first film was

"Men Are Not Gods." released by UA in

1937. He played on the Broadway stage in

many hits, including "Peg O'My Heart,"

"Bulldog Drummond." "The Last of Mrs.

Cheyney" and, last, in "Yes, M'Lord" in


10 BOXOFFICE August 1, 1960

, Prance;



; executive



: plans









! and

. Using

! dent




. saw


















10 Million Bowling Outlay

By Phil Smifh Circuit

BOSTON—The Phil Smith organization,

already operating one of the

country's top drive-in theatre circuits.

is entering the bowling field on a

multimillion dollar scale as part of a

diversification program.

General Drive-In Corp., which Smith

heads, announced this week it will

spend an estimated $10,000,000 to build

15 bowling centers in New England to

become the largest bowling chain in

that area. The first of the Holiday

Lanes, as the centers will be known,

to be opened this month at Medford.


Mass., a 40-lane project. The lanes

are part of a shopping center which

also will include a pancake house, children's

nursery, meeting hall, lockers,

and parking space for 500 cars. The

center was designed by William Riseman


Two other centers with a combined

capacity of 64 lanes, at 'Westerly Park,

R. I., and 'West Roxbury, Mass., will

be opened in November. Other centers

will be built in New Hampshire, 'Vermont,

and Maine.

The Smith organization operates

approximately 39 drive-in and indoor

theatres in Connecticut, Florida, Illinois,

Indiana, Iowa, Maryland, Massachusetts,

Michigan, Missouri, New

Hampshire, Nebraska, New Jersey,

New York, Ohio, Pennsylvania, and


Rosenfield Tells London

Of Plans for 'Navarone'

LONDON—Appearing in his new post as

in charge of international as

as domestic publicity operations for

Columbia, Jonas Rosenfield jr. outlined

for "The Guns of Navarone" before

publicity representatives at the

Shepperton studios July 22.

The group visited the sets of the picture

met the stars. They also were guests

Carl Foreman, writer-producer of the

picture, at a studio luncheon. Among those

present were Jack Wiener, continental

publicity director; Emil Buyse, director in

Helmut Gattinger, for Geimany

Austria; Manfredo 'Verdini, Italy; Syd

Merkin, supervisor of overseas production

pubhcity; Alan Tucker, director in Great

Britain; Pat Williamson, British advermanager;

Irving Rubine, vice-presiof

Open Road Films, the Foreman

company, and J. Lee Thompson,

director of "The Guns of Navarone." They

a two-hour film show that included

"Navarone" footage.

was scheduled to hold meetings


in Paris and Rome before returning

^ to New York.

Jordan Quits U-I

— Marion Jordan, Continental

supervisor for Universal - International

since February 1958, has resigned his post

return to the United States to enter

business for himself, according to Americo

vice-president and general foreign

now in Europe conducting a

of sales meetings. Jordan joined U-I

in 1951.

An End Comes to a Theatre Dynasty,

But Progressive Group Takes Over


PITTSBURGH—Once a circuit of 40

theatres, the years have taken their toll:

the past decade especially has seen most

of the movie houses under the banner of

the world's oldest exhibition firm disappear,

and now only two units are in the

fold of Harris Amusements. The onceglittering

empire crumbled with Associated

Theatres assuming ownership of four

city houses including the first-run downtown

John P. Harris Theatre. In agreement

for several months, the transfer

signing was done by George Eby, treasui'er,

and James G. Balmer, secretary,

representing John H. Harris, president,

who has been the producer of "Ice Capades"

for a score of years. Ernest Stem,

Associated prexy, and his cousin George

Stern, secretary, represented the purchasing

firm, terms of which were not disclosed.


The John P. Harris Theatre real estate

is owned by Harvard University, but the

Stern family organization took over ownership

of the neighborhood theatres, the

Liberty in East Liberty; South HiUs in

Dorrhont, and the Denis in Mt. Lebanon.

The Harris office building on Bigelow

Bo.ulevard, Oakland, was not included in

the transaction.

Associated operates four other indoor

theatres here and 11 district drive-in theatres;

the Harris houses acquired now

totaling eight indoor theatres lor the

Stern group which operates from its own

office building, 72 Van Braam St. on Filmrow.

This city's oldest theatre still in operation,

the John P. Harris, recently passed

through another ownership under which

Associated acquired "The Alvin House."

Charles L. Davis, Chicago showman who

dubbed himself Alvin Joslyn, built this

theatre, which he named the Alvin, 70

years ago. Except for floods and regular

closings after legitimate theatrical seasons,

the house has been in continuous

operation, being rebuilt some years ago

under the Harris Amusements operation

banner. Behind the deal which tui'ned

over this downtown theatre and three

neighborhood theatres to the Associated

circuit, lay 70 years of triumph and failure,

of glory and gloom, and the tragic,

slow, creeping paralysis of the "living



Probably the most glittering event of

the Mauve Decade in this city was the

inauguration of the resplendent new Alvin

Theatre on the night of Sept. 21, 1891. In

later years evil days befell Joslyn and he

lost his theatre and died soon after. The

Alvin passed through various ownerships,

including that of B. F. Keith, whose son,

Paul, willed the property to Harvard.

Harris Amusements later leased the

theatre and for many years presented road

shows, vaudeville and stock company productions,

turning to sound and talking

pictures as fewer legitimate shows became

available in a city having two "live"

theatres, the other being the original and

"perfect playhouse," the Nixon, which

folded a decade ago and was demolished

to make way for the Alcoa Building.

The John P. Harris operated for many

years as a first-run downtown theatre and

was the pride of Hairis Amusements,

world's oldest moving picture exhibiting

firm, which is now close to being out of

business, with theatre units remaining

only at Huntingdon and St. Mary, Pa.

The theatre name, John P. HaiTis, is

being retained under the Associated banner:

the name itself, of course, honors the

memory of the co-founder of the first

Nickelodeon here on Smithfield street 55

years ago. Associated executives had

sought a downtown outlet for several

years and the John P. Harris, with three

neighborhood theatres, was transferred to

its management and books June 10.

Ernest Stern, Associated president, has

retained Tony Coutsoumbis as manager

of the downtown Harris Theatre, and also

placed under the Associated banner are

former Hams Amusement managers: Les

Bowser, veteran, at the Liberty; Sam De-

Fazio, South Hills, and John P. Harris,

nephew of John H. Harris, Denis. The new

setup technically is: Stern Theatres Inc.,

operating the John P. Harris Theatre;

Liberty Theatre Inc., operating the East

Liberty house; Denis Theatre Inc., operating

the Mt. Lebanon theatre, and Dormont

Theatre Inc., operating the South Hills.

"No film

ever dared




Jimmy Starr


BOXOFFICE :: August 1. 1960 11

JiJt^ A ^M^^ Sold in 5 Separate

^^O J%Crw9 Parcels or as a Uni^

(1) Deluxe Drive-ln Theatre and Kiddieland, (2) 18-Hole Golf Course,

(3) 10,400-Seat Racing or RoJeo Stadium, (4) Huge Swimming Pool. ..Skating

Rink.. .Dance Pavilion. ..Dining-Dancing Room, (5) 106 Acres for Development.

Here's a priceless opportunity for individuals, syndicates, clubs, associations to acquire

all or parts of one of the Midwest's top recreation spots. Built and offered for sale by

Georpe E. Bennett, leading national construction contractor and business executive.


at 91 St. and Kansas Highway 5/ Wyandotte County/ Kansas

(12 miles West of Kansas City)

Over 1,200,000 amusement-hungry people are in easy driving range of Lakeside.

Thousands of them pack it each weekend ; super-crowds on auto racing or

rodeo days.

Here are the Separate Units:

1. Drive-ln Theatre

Nearly l.lOO-car lapaiity, with GO.xllO Cinema.stope

.screeii. newest projection equipment,

"moonlight" lighting, two 4-lane bo.x office.s

with all automatic ticket, coin and car counter.-*,

double-line snack bar, plu.s 3- acre kiddieland

with pony ride.s, miniature train, miniature

golf, ferris wheel, carousel, soft drink and

snack concession area.

2. Golf Club

IX holes. 7.200 y.irds, par 72--laid out by one

'f America's leading golf architects. Watered

"ens. Fairways can lie delivered in perfect

iition. riubhou.se, dining area, all elements

i] for high-popularity, public-fee course

. . ; ivate


3. 121- Acre Recreation Lake & Clul

90-acre lake: giant ItiO'xSO' swininiin^' [inol

lOO'xOO' skating rink: dining room with seal

ing for .'iOO. dance pavilion for 1.200: jiii ni

ground with concessions, office building an

)eautiful manor-type home.

Auto Race Track

10,100 seat coniielc stadium; '[; and 'i mil

tracks with full facilities from pits to cashier'

cages, completely equipped concession stand t'

complete fence enclosure.

5. lOfi acres, presently used as farm land

Available for development as residential rea

estate or for expansion of other amusemen



Drive-In Theatre

Miniature Golf Course


Dining Pavilion

Skating Rink

Swimming Pool

Dance Pavilion

Golf Clubhouse

Picnic Area

Race Track-Stadium

^his is LisJ^iiJk^

The aerial photograph and ground plan above can give only

ja bare idea of the convenience and efficient layout of this

iwonderful "entertainment plant." Lakeside Recreation Center's

'proximity to 300-acre Wyandotte County Lake (across road,

'top left) puts it right in the line of travel of thousands of

I^Vyandotte Lake visitors every weekend, and often on week-

|days, too. Surveys show that, even with minimum publicity,

i;lose to 50^ of Wyandotte Lake visitors come across to one

or another of the Lakeside attractions. Word-of-mouth adveri:ising

has stimulated still further traffic for Lakeside; with

ji reasonable publicity effort, every one of the five amusement

Jnits at Lakeside could be a real giant crowd-puller. Lakeside

[S thoroughly profitable now — yet the surface hasn't even

Jeen scratched. Look into this — it may be the giant oppor-

:unity you've looked for.



All to be sold at Auction

Monday, August 15, 1960

at 10:00 A.M. (CST)

On Premises

Here's something everyone in

the entertainment business should investigate!

for Full Description,

Illustrated Brochure,

Directions to Site and

Terms of Sale


Shopen Realty Auction Co.

Scarritt Arcade BIdg.

Kansas City 6, Missouri

or George E. Bennett, Owner

3300 North 91 Street

Kansas City, Kansas



A Report From Germany

IQk Drivelll SeSSlOIl

German Film Production Is Booming; To Be Held in Drive-In

Cite a Failure to Promote in U. S.

Thin is the first o) several articles by

Frank Leyendecker. Boxoffice staff member,

reporting visits to film centers on the

continent and in Englajid.


BERLIN—Although German film-making

is booming, with 110 features produced

in that country in 1959. 49 of these

in color, the German industry has failed

to do a job in promoting its product in

the U. S.. as do the French and Italians.

according to Munio Podhoraer. head of

the Casino Film Exchange in New York,

who resigned as representative of the

German film industry as of July 1 during

the t«nth annual Film Festival in Berlin.

Podhorzer had been officially appointed

representative of the Export Union of

German Films in 1957.


Podhorzer. who has attended the Berlin

Film Festival for the past several years, is

disappointed at the German film indust:-y's

lack of foresight in allocating funds

for publicizing German pictures and players

to make them familiar to U. S. audiences.

This job should not be the work

of one man but requires funds and per-

.sonnel doing a full-time job. he said.

With business in Germany going down

slightly, the German films must depend

on the "most important U. S. market."

Podhorzer said. He mentioned that Nadja

Tiller, who has recently scored an art

house hit in the U. S. in the title role of

"Rosemary." .should have been publicized

beforehand so that American moviegoers

would be familiar with her through magazine

photos and stories. Other German

players, such as Horst Buchholz and

Hardy Kioiger. have only recently become

known in America after their pictures

played there. In the silent days, such

players as Marlene Dietrich. Emil Jannings

and Pola Negri were widely publicized

before their pictures played American

theatres. Podhorzer pointed out.

Podhorzer. who has been identified with

the exhibition of German films in the

U. S. .since 1934. will continue to export

Gei-man language films for Casino Film

Exchange, which distributes them to theatres

in 20 key cities playing German programs

either on a full-time or limited

weekend policy. Podhorzer will bring back

from 30 to 40 new German -language films

for the U. S. on his return to New York

late in July, he said.


After attending the Berlin Film Festival.

Boxoffice traveled to Munich, the German

film-producing center, where a visit

to Bavaria Filmkunst. reported to be the

largest picture studio in Europe, showed

several filmmakers interested in the latest

Issue of Boxoffice.

The cliiif picture in production at Bavaria

Studios was Kurt Hoffman's socalled

"gruesical." "Ghosts in the Castle"

in Schlo.ss^. with Lilo

*?^oU^(iUiMd ^cfmt



/7 Pictures to Get Going in August,

Six More Than in Same Month in '59

While the beginning of summer has resulted

in a definite production slump,

there is a great deal of optimism to be

seen in the listing of feature films set to

go before the cameras during the remaining

days of August. Coupled with three

films that were started during the last

part of July, but not reported in previous

round-ups, the total of pictures that are

expected to be shooting this month is a

rousing 17, significant in that the figure

is six ahead—almost a third more—than

the 11 total of a year ago.


"The Big Banki-oU." Carrying over from

last month's list, this Samuel Bischoff

production details the story of New York

gambling czar Arnold Rothstein. David

Diamond coproduces the stoi-y which is

taken from Leo Katcher's best-selling


"The Supreme Executioner." Making

Samuel Bischoff one of the film colony's

busiest producers, this story of the currently

newsworthy Adolph Eichmann case

is also to be made by Bischoff and David




"Reptilicus." Sidney Pink Productions

are shooting this adventure spectacle in

color in Copenhagen. So far Bodil Miller,

a Danish actor, is cast in a top role. The

story concerns adventure and danger in a

science-fiction setting involving giant reptiles

that once roamed the earth.


"Petticoats and Blue Jeans." Returning

to the studio where she gained immense

fame as the title figure in "Pollyanna,"

Hayley Mills now plays a dual role in this

film, appearing as two children who help

their separated parents get back together.

Disney himself produces, with David Swift

directing from his own screenplay. Brian

Keith, Maureen O'Hara and Una Merkel

fill important roles.


"Atlas." The Filmgroup's first milliondollar

spectacle will go before the cameras

this month in Athens, Greece, company

president Roger Corman producing and

directing. Michael Forrest has been signed

to play the title role of the mythical titan

who was punished by having the weight of

the world placed on his shoulders. Filming

will be in color and widescreen, using

the Acropolis and Parthenon of ancient

Greece, as well as Greek army soldiers.

"Blonde From Buenos Aires." When actress

Mamie Van Doren agreed to star, the

title of this film changed to Blonde from

Redhead. She also got Jean Pierre Aumont

as co-star and filming began on June 21

in Argentina. The Continental Films production

involves an intrigue setting in

Latin America in which the title figure

goes through romantic and dangerous escapades.

"The World's Greatest Sinner." Frenzy

Productions has aimed this film for shooting

in Vancouver, Canada. Producer-director

Timothy Carey stars.


"Flaming Lance." To be made in Cinemascope

and DeLuxe Color, this David

Weisbart production stars Elvis Presley.

Don Siegel directs.

"Misty." Based on the famed children's

story "Misty of Chincoteague," Robert

Radnitz plans to make this picture in a

family appeal design similar to his "A

Dog of Flanders." To wit, he again has

David Ladd as star. It will be made In

Cinemascope and Deluxe Color, with

James Clark directing. The story is that

of a young horse, one of many left on

Chincoteague Island off the coast of Virginia

by the Spanish galleons many years


"Sanctuary." One of the most famous

of William Faulkner's stories, this is actually

the forerunner of "Requiem for a

Nun," which the studio made earlier this

year. It is set in the deep south and concerns

a woman who seeks sanctuary as a

nun to escape from emotional problems. A

Darryl F. Zanuck production, Lee Remick

and Odetta have so far been cast, while

Tony Richardson is to direct.

"The Schnook." Another holdover from

last month's list, this film stars the comedy

team of Noonan and Marshall. It's

about a guy who never finishes what he

starts, though in the film he finally gets

on the right track when he writes a song

and finally finishes it, proving himself

capable of following through after all.

Jack Leewood produces and Charles Barton


"Wizard of Baghdad." First of Sam

Katzman's slate at 20th-Fox, this film is

aimed as a giant spectacle in Cinemascope

and color that will again create mythical

splendors on the screen.


"The Hoodlum Priest." As the first project

of their newly formed Murray-Wood

Production company, actor Don Murray

and Walter Wood, who coproduces with

him, are making this film based on the

time stoiT of Father Dismas Clark, the

priest who founded a mission for ex-convicts.

Murray stars with Cindy Wood and

Irvin Kershner directs.

"Something Wild." Prometheus Productions,

independent unit formed by Carroll

Baker and Jack Garfein, inaugurates its

slate with this film, the story of a young

girl from the back country who goes to

the big city and goes wild. George Justin

produces and Garfein directs.

"West Side Story." Along with the other

two UA entries this month, this one is a

holdover from the previous list. It is based

on the popular Leonard Bernstein musical

and tells a modern Romeo and Juliet

story, the setting on the West side of New

York, with the clash between the Puerto

Rican and white racial elements. Robert

Wise produces and codirects with Jerome

Robbins. The cast is headed by Richard

Beymer, Russ Tamblyn and Rita Moreno.

Filming will be in Eastman Color and

70mm. with the Mirisch Co. and Seven

Arts filming for UA release.


"The Secret Ways." One of Richard

Widmark's Heath Productions projects,

Widmark stars with Sonja Ziemann in this

story taken from British novelist Alistair

McLean. It concerns an American adventurer

after World War n who stays on in

Europe and becomes an intrigue spy for

hire, going behind the Iron curtain. Phil

Karlson directs.

"The Sixth Man." Producer Sy Bartlett

and director Delbert Mann have cast Tony

Curtis as Ira Hayes in this story of the

Indian boy who was one of the six who

raised the flag on Iwo Jima. Hayes' story

is the sad tale of how he couldn't cope

with his position as a hero and died a

broken man. William Bradford Hule's

"The Hero of Iwo Jima" is the basis of

Stewart Stern's screenplay.

"It's like

a Kinsey


on the


Wa/ter Winchell 1

BOXOFFICE August 1, 1960 15






A(mctM> ^e^tant


Plnewood, he found himself buying stories

from literary agents who had marketed

his own early stories from across the

world. "Visa to Canton" was made by

Hammer Films for world release by Columbia.

THE RANK Organization set a new

standard In promoting a film last

week for the world premiere of the Pinewood

Production. "Make Mine Mink," at

Birmingham, and took along to this large

midland city the stars of the film and the

trade and national press to witness the

presentation. The film is an extremely

funny comedy, produced by Hugh Stewart,

directed by Robert Asher. and starring

Terry Thomas. Athene Seyler, Hattle

Jacques and Billie Whitelaw. It deals with

a group of lodgers in a London Kensington

guest-house, who steal miiik for charity.

Thomas, in particular, as a retired army

major who plans each robbery like a militai-y

campaign, gives a magnificent performance

and will add further lustre to

his name as an outstanding screen comedian.

Like "The Man in the Cocked Hat,"

"Make Mine Mink" is a British comedy

that should find considerable appeal to the

audience who enjoyed "I'm All Right,

Jack." and Thomas' "The Man." At Birmingham

there were huge crowds waiting to

see the stars and. although the premiere

was held on a Sunday night, practically

every notable civic dignitary from the

Lord Mayor downwards turned up for the

premiere, which was covered by television,

as well as the local press. Photographers

were In abundance, and the entire show

evinced greater enthusiasm than any four

London premieres. The organization of the

Rank group was impeccable, both from

the point of view of providing creature

comforts to the stars and press who were

attending the event, as well as the stage

presentation and personal appearance of

the cast of "Make Mine Mink."

The whole concept was an idea of Fred

Thomas, managing director of Rank Film

Distributors, and undoubtedly will be followed

by other companies who have become

dissatisfied with the limited and

somewhat monotonous "gala premieres"

held so frequently in London's west end.

Associated British Pathe. in fact, did the

same thing with their new film "Sands of

the Desert," starring Charles Drake, by

premiering the picture in Blackpool. Judging

by the handouts and stills, sent in

from the company, this event was equally


First in the field with a film about aircraft

"incidents" over Red territory Is

from Britain's Hammer Films. Their newespionage

thriller. "Visa to Canton." directed

by Michael Carreras at Bray Studios,

concerns the downing by MiG fighters

of a western plane over Red China.

The film, starring Richard Basehart.

Athene Seyler. and Lisa Gastoni. and

made in color was written by scriptwriter

Gordon Wellesley before the recent socalled

"violations of air-space." "Call it

prophetic if you like." says Wellesley.

"But the fact is I wrote the original story

and screenplay of 'Visa to Canton' about

four months before international plane incidents

became headline news."

In Wellesley's story the plane concerned

is brought down by two MiGs while it is on

a flight from Bangkok to FoiTnosa. "There

is. of course, no direct connection with the

U-2 affair." he says. "But the story of the

plane's disappearance does recall the myste»-y

surrounding that of the RB-47 in the

Barents Sea. In our film, the plane finds

itself 'decoyed' off course 90 miles inside

Chinese territory. There it is set on by

MiGs. It crashes in a river estuary. The

Russians have claimed that the RB-47 was

flying inside their territorial waters. The

Americans have denied this and say that

if it was inside Russian territorial waters

it could well have been 'decoyed' there,

like the plane in our film, and shot down.

Another similarity: the RB-47 crashed

into water. So does the machine in the


Wellesley knows the Far East well. He

lived in Malaya for 12 years before he became

interested in films. Later he returned

to writing and his earliest stories,

written during periods of solitary jungle

life, found a ready market in Britain and

America. One was bought by Hollywood

and filmed as "Shanghai Incident."

Wellesley sold his mining interests and

moved to Hollywood where for three years

he wrote screenplays. He then returned to

England where, as scenario editor at Ealing

Studios and later as executive head of

writing for the Rank Organization at

The new young team of comedy filmmakers.

Darcy Conyers and Brian Rix. are

now in production at Shepperton Studios

with another in their "The Night We



series entitled "The Night We Sprang a

Leak." The film is being produced under

the Rix -Conyers production banner and

follows immediately after completion of

the second in the series. "The Night We

Got the Bird," which will be ready for release

through British Lion in September.

Brian Rix stars In "The Night We Sprang

a Leak" and the cast of comedy actors includes

Naunton Wayne, Leo Franklyn,

Charles Hcslop and John Slater. The story

concerns Lord Whitebait and his endeavors

to keep the bailiffs out of his ancestral

home. When he fails to interest the public

in tours of Whitebait Manor he turns, in

desperation, to "crime"—aided and abetted

by his ever-faithful manservant.

Darcy Conyers is directing "The Night


We Sprang a Leak John Chapman

wrote the screenplay. This prolific

young production company already plans

a further two in "The Night We



series— "The Night We Lost the Army." to

be made early next year, followed by "The

Night We Had a Baby." and a film version

of the record-breaking — Whitehall comedy

starring Brian Rix "Simple Spymen,"

due to go into production early in December.

"The Night We Sprang a Leak"

is for release by British Lion and Lion


Because of the Increase in the volume

of business overeeas. plus a larger line of

British product. Nat Cohen and Stuart

Levy announce that the export department

of Anglo Amalgamated is being considerably

enlarged. A new department,

under the supervision of Edward Jarratt.

has been set up to handle all aspects of

overseas publicity—the supply of material

specially designed for the publicity needs

of various foreign territories: studio and

press stories specially angled for overseas:

a complete foreign stills service, etc. Jarratt

will work in close liaison with Ronald

Shinn, Anglo's director of publicity and

advertising, and John Troke. director of

press and public relations. The overseas

and home publicity sections will cooperate

completely on publicity and advovtising.

Philip Jacobs, the company's export

manager, has also created a completely

new shipping department. He states that

the new set-up will enable Anglo to maintain

their second-to-none service despite

the big upsurge in the demand for their

product overseas. Among the new features

on which these departments are already

working at top pressure are "The Concrete


I title. "The Crlmlnal">:

"Konga." i Color> and the

new Peter Rogers comedy. "Watch Your

Stern." and "Please Turn Over," one of

Anglo's most successful British comedies

in overseas markets.

There is also a marked increase in demand

from overseas markets for Anglo's

one-hour productions, such as "The Professionals."

"Breakout." etc., and the new

Edgar Wallace thriller series.

16 BOXOFFICE August 1, 1960





This chart records the performance of current attractions in the opening week of their tint runs in

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs

are reported, ratings are added and averages revised. Computation is in terms of percentage in

relation to normal grosses as determined by the theatre monogers. With 100 per cent as "normal,"

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

.Ap.irlmfiit, The aiAi






Perlmutter Theatres

Trustee Appointed

ALBANY—A. Michael Hippick, Albany

attorney, was appointed trustee for Perlmutter

Theatres July 26 by John J. Ryan,

official referee in bankruptcy, following a

half-hour examination on the stand of

Jules Perlmutter by John R. Titus, Albany

attorney representing 20th Century-Fox.

Titus questioned Perlmutter about his

former leased operations of the Lake

Theatre and Fort George Drive-In, Lake

George; the Park Theatre, Cobleskill. and

the Cobleskill Drive-In at Richmondville;

the Star-Lit Drive-In, Watertown, and his

present connection with Acme Theatres.

On the day preceding Hippick 's appointment

as trustee. Perlmutter filed in U.S.

District Court at Utica a bankruptcy petition

showing liabilities of $209,300.80 and

exempt household assets of $500. Fox,

which took a judgment for $5,300, is one

of eight distributor creditors, with claims

amounting to $15,600. Other film industry

firms are owed $38,000.

Also appearing at the July 26 hearing in

Ryan's court were attorneys representing

other creditors with claims totaling

$89,000. However, Titus did nearly all the

questioning. Assemblyman Harvey M.

Lifset, attorney for Perlmutter, also was

present at the hearing.

Acme Theatres, formed last February,

with Samuel E. Rosenblatt, a former

Variety chief barker, as principal officer

and signer of checks, assumed the operation

of the Lake, St. George and Park

operations. It also conducts the Cobleskill

Drive-In, Rosenblatt having assumed control

there after a foreclosure.

Perlmutter, who held a one-third interest

in the Star-Lit (now owned by Sylvan

Leffi, relinquished his share when that

drive-in was sold to satisfy the estate of

James Myers, who had made Perlmutter

a loan of $5,000.

Trans-Lux 85th Street

Switches to First-Run

NEW YORK—The Trans-Lux 85th

Street Theatre became New York's newest

first run art house July 27 when "Portrait

in Black," Universal-International picture

staiTing Lana Turner, opened there dayand-date

with the RKO Palace Theatre in

Times Square, according to Richard B.

Brandt, president, and Thomas E. Rodgers

of Trans-Lux Theatres. The theatre is currently

being remodeled and re-styled at a

cost of $100,000.

The remodeled theatre is the farthest

north of Manhattan's 14 first-run houses,

two of which are operated by Tians-Lux,

the 52nd Street and the Normandie, as

first runs. The fourth Trans-Lux theatre,

at Broadway and 47th Street, will continue

its newsreel policy.

High Speed Sessions Aided

NE'W YORK—The Society of Motion

Picture and Television Engineers has received

a grant from the U. S. ai-med servto

be applied to the conduct of the

international congress on high speed

photography, to open October 16 at the

Sheraton Park Hotel in 'Washington, D.C.

Easement of

Is on N. J.

KIAMESHA LAKE, N. J.—A break in

the long-standing stalemate over early

availability of product to New Jersey theatres,

principally in the northern area, was

foreseen here Tuesday, July 26, at the

annual convention of Allied Theatre Owners

of New Jersey. Long-term clearance

demanded by Broadway first runs has

been creating a bitter feud between the

Jersey exhibitors and the distributors for

many years and there have been threats

of court action if the situation did not


Edwin Rome, Philadelphia attorney,

who had been retained by the New Jersey

unit to delve into the problem, reported

to the convention by telephone that he

had confered with distribution chiefs in

New York and that at least a partial solution

was on the horizon. He will meet

with distributors again on August 8 when

details may be revealed.

In a check on the New Jersey clearance

situation made two weeks ago it was

learned that the status actually had not

improved and, in some instances, had become

worse. The Jersey setup has been

considered an interesting one because a

solution might set the pattern for similar

situations in other parts of the country).

Nevertheless, it is now reported that five

distributors have agreed to make some

concessions in their contracts which now

require a long waiting period between New

York first-run engagements and openings



in New Jei'sey towns which. Allied members

have contended, are not in competition

with Broadway theatres.

At the convention, Sidney Stern of

Elizabeth was reelected president at its

annual meeting here. His reelection had

been predicted although he had expressed

a desii'e to be relieved of the responsibilities

of the post.

Howard Herman of Hawthorn was elected

vice-president for northern New Jersey,

John Harwin vice-president for southern

New Jersey, Richard Turteltaub of Newark,

secretai-y; A. Louis Martin of Paterson,

treasurer, and Irving Dollinger, board

chairman and national delegate. Harwin

succeeds Herbert Lubin.

Staunch support was voiced by resolution

of the American Congress of Exhibitors

and especially its production plans.

Another resolution asked ACE to resume

talks with major company presidents on

mutual problems. The end of Motion Picture

Ass'n of America sponsorship of

Academy Awards telecasts and the sale of

post-1948 films to television were criticized.

Support of the American Congress of

Exhibitors and its production plans were

endorsed by Jersey exhibitors on the

closing day of the convention. The unit

recommended that ACE continue its discussions

with company presidents in regard

to trade practices.

A banquet 'Wednesday night (27) was

the final activity of the convention.

Horling Accuses Pay TV Proponents

Of Trying to Stampede Opponents

NE'W YORK—Proponents of pay T'V are

trying to stampede their opponents by

planting reports that the major television

networks have changed their stand and

now look with favor on the medium, in

the opinion of Philip F. Harling, chaii'man

of the Joint Committee Against Pay TV.

Harling said here on July 27 that published

reports to that effect were unfounded

and untrue and that he had

checked with networks and had obtained

flat denials. Each network, he said, stood

by its recorded statement at hearings before

the Federal Communications Commission

and congressional committees that

it was opposed to broadcast pay TV as

being contrary to the public interest and

unable to provide any service that networks

did not now give free to the public.

Harling also was critical of the request

by Zenith-RKO General interests for the

FCC to sit "en banc" (as a body) on its

application for a pay TV permit in Hartford,

Conn., instead of assigning the application

to an examiner for a hearing.

"A hearing would give us the opportunity

to ask the kind of questions which

would get to the heart of the whole pay

TV matter," Harling said. "It would be the

first time that any pay TV proponent was

required to answer under oath certain

questions which we have been trying to

get an answer to for years. An en banc

session would preclude questioning. Open

hearings with questioning, I am sure, is

what the Zenith-RKO General interests

are trying to avoid."

Harling said that only by requiring the

pay TV proponents to testify imder oath

would the opponents ever find out how

vague and indefinite their programming

really was. Such an admission, he said,

would finally permit the public to properly

assess all the grandiose claims the pay

TV people had been making about first

nin films, major sporting events, concerts,

ballets and the like.

Union Backs Anti-Pay TV Drive

"new YORK — Another


union has contributed to the Joint Committee

Against Pay-TV of which Philip F.

Harling is chairman. A check has been

received from Local 611, Motion Pictm-e

Operators Union, lATSE, of Watsonville,

Calif. The committee seeks congressional

action to ban pay TV by cable as well as

over the air.

UA's "Something Wild" is based on Alex

Karmel's novel, "Mary Ann."

BOXOFFICE August 1, 1960 E-1

1 27



26 1


Vsycho/ Other Holdovers on B'way

Continue Big Despite Fine Weather

NEW YORK—With no new pictures in

the Times Square area and ideal summer

weather for the July 23-24 weekend, business

was slightly off in the majority of

Broadway theatres although several of the

top holdovers continued to do smash

business, particularly "Psycho." which

again had long waiting lines outside the

DeMille on Broadway and the east side

Baronet both afternoons and evenings of

its sixth week. Also very strong was "Fi-om

the Terrace." in its second week at both

the Paramount on Broadway and the east

side Murray Hill, and "The Apartment." in

its sixth week at both the Astor on Broadway

and the east side Plaza.

Also holding up well were: "The Lost

World." in its second week at the Warner

Theatre: "Strangers When We Meet." in

its third week at the Criterion, and "Elmer

Gantry." in its third week at the Capitol,

as well as the two two-a-day pictures.

"Ben-Hur." in its 36th week at Loews

State, and "Can-Can." in its 18th week at

the Rivoli. "Bells Are Ringing" also continued

big in its fifth week at the Radio

City Music Hall, where it will continue into

August. The pictures w-hich were down

were: "Murder. Inc." in its fourth week at

the Victoria: and "Ice Palace." in its fourth

mild week at the RKO Palace, where it was

succeeded by "Portrait in Black" Wednesday


The one new picture at the small

Normandie. "The Idiot." had a fine opening

week. Other art house pictures which

continued strong included: "I'm All Right.

Jack." in its 13th week at the Guild: "The

Trials of Oscar Wilde," in its fourth week

at the Paris: "The Man in the Cocked

Hat." in its sixth week at the Little Carnegie,

and "School for Scoundrels." in its

second week at the Sutton—all of these

being British films.

(Average Is 100)

Astor—The Aportmenf (UA), 6th wk 165

Boronct— Psycho 'Para), 6th wk 200

Beekmon The Subterraneans (MGM), 3rd wk....ll5

Copitol— Elmer Gantry (UA), 3rd wk 145

Criterion— Strongers When We Meet (Col),

3rd wk 175

DeMille— Psycho (Poro), 6th wk 200



(e get in the <


Vs a screen game,

HOLLYWOOD tokes top

honors. As a box-office atfroclion,

it is without equal. It hat

been a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or ear capocity.


3750 Ooklon St. * Skokic, Illinois

Fine Arts— Hiroshima, Mon Amour (Zenith),

lOth wk 160

Forum— Battle in Outer Space (Col), 3rd wk 110

Fifth Avenue— Dreams (Jonus), 8th wk 110

55th Street—The Three-Penny Opero (Brondon),

4th wk 125

Guild— I'm All Right, Jack iCol). 13th wk 140

Little Carnegie—The Man in a Cocked Hot

(Show Corp), 6th wk 1 30

Loews Stote—Ben-Hur (MGM), 36tti wk. of

two-o-doy 200

Murray Hill— From the Terrace (20th-Fox),

2nd wk ISO

Normandie—The Idiot (20th-Fox) 1 40

Polace— Ice Palace (WB), 4th wk 110

Paramount— From the Terrace (20th-Fox),

2nd wk 180

Poris—The Trials of Oscor Wilde (Warwick),

4th wk 135

Plozo—The Aportment (UA). 6th wk 175

I 65

Radio City Music Holl Bells Are Ringing (MGM)

plus stage show, 5th wk

Rivoh Can-Con (20th-Fox), I8rh wk of twoo-doy


68rh Street Oscar Wilde (Four City Ent.),

5th wk 125

Sutton—School for Scoundrels (Cont'l), 2nd wk...l60

Trans-Lux 52nd St.—Switched to first run with

Portroit in Black (U-l) July 27

Victoria Murder, Inc. (20th-Fox), 4th wk 125

Worner—The Lost World (20th-Fax), 2nd wk 150

New Oiierings Attract

Buffalo Theatregoers

BUFFALO— "Hercules Unchained." following

a terrific advance newspaper exploitation

and TV and radio satm-ation

campaign, turned in a big 175 at the

Paramount this week. "Strangers When

We Meet" also was strong in the Century,

which reported a 150. "Bells Are Ringing"

did very well in Shea's Buffalo.

Butfolo Bells Are Ringing (MGM) 140

Center The Lost World (20th-Fox), 2nd wk 90

Century Strongers When We Meet (Col) 150

Cinema Express Bongo (Cont'l), 2nd wk 120

Lofoyette Portrait in Block (U-l), 3rd 95


Paramount Hercules Unchained (WB) 175

Teck—Ben-Hur (MGM), 1 9th wk I 50

'Psycho' Is Opener

At Baltimore Aurora

BALTIMORE — Alfred Hitchcock's

"Psycho." opening attraction at the remodeled

Aurora Theatre, was doing big

business and seemed destined for a long

run. Most of the other attractions were

holdovers and boxoffice figures held

around average, although "PoUyanna" was

holding nicely and "Portrait in Black" was

sufficiently strong to stay another week.

Auroro— Psycho ( Para) 200

Century— Hercules Unchained (WB) 100

Charles Nude in o White Cor (Trons-Lux),

2nd wk

Cinema Razzia (Kassler). Demonicque (S-R)..

Five West Rosemary (F-A-W)

Hippodrome— Pollyonno (BV), 3rd wk

Little— I'm All Right, Jock (Col), 3rd wk

Mayfoir—Con-Con (20th-Fox), 9th wk

New Portroit in Block (U-l), 3rd wk

Playhouse Carry On, Nurse (Governor), 5th wk

Stonton— The Aportment (UA), 5th wk

-Ben-Hu [MGM), 18th .250

Albert Goldberg Dies

NEW YORK—A funeral service for Albert

Goldberg. 71. a receptionist at the

Columbia Pictures executive offices for 24

years, was held July 24 at the Hirsch and

Sons Funeral Parlor in the Bronx. Goldberg

died July 21. Interment was at Beth

Israel Memorial Park Ccmetei-y, Woodridge.

N. J. Goldberg, a popular industry

figure affectionately known as "Goldie,"

joined Columbia in August 1936. He is

survived by his wife. Celia; a son, Leonard,

and a daughter, Mrs. Joseph Herman.

U-I Opening Day Stunts

Promote 'Portrait'

NEW YORK—The first 400 male patrons

to enter the RKO Palace on the

opening day of "Portrait in Black," Universal-International

picture Wednesday

1 were presented with copies of the

Bantam paperback edition of the novel

while the first 200 women patrons received

a cameo necklace styled in a black motif.

The picture opened the same day at the

Trans-Lux 85th Street Theatre, which

switched to first-run showings for "Portrait."

During the opening day at the Palace,

autographed photos of John Saxon were

distributed to teenage patrons and during

the lunch hour and the early evening

hours the Palace lobby was visited by a

prominent artist, who did sketches of

lucky "Portrait" patrons. During the noontime

and evening hours, two fashion models

conducted a fashion show in the Palace

lobby in Lana Turner's gowns from the

film to attract women passersby.

Dirk Bogarde Is Honored

By Columbia in N. Y.

NEW YORK—Columbia Pictures honored

Dirk Bogarde. British star of the

forthcoming William Goetz production,

"Song Without End." at a cocktail reception

at the Mon Plaisir Tuesday 1

Among those attending were: Russell

V. Downing, president of the Radio City

Music Hall, where "Song Without End" is

booked for August 11. and representatives

of the trade, newspapers and all

press media. Bogarde, who arrived from

London Monday 1 1 the Flandre for

his first extended visit to the U. S., is one

of Britain's top film stars with "The Angel

Wore Red," MGM picture costarring Ava

Gardner, and "The Singer Not the Song,"

new Rank picture, completed. Bogarde will

remain for two weeks to publicize his starring

role of Franz Liszt in "Song Without


Fox Screening Schedule

Backs Abundance Claim

NEW YORK—Following its announcement

of an abundance of forthcoming releases.

20th Century-Fox announced Thursday

1 21 1 the screening of a feature each

day of the week starting Monday (25'.

They will be held as usual at the home


The releases in the order of their showing

are "The High-Powered Rifle." "The

39 Steps." "For the Love of Mike." "One

Foot in Hell" and "Young Jesse James."

In addition. Glenn Norris. general sales

manager, will be interviewed Tuesday


A news release announcing the screenings

said they constituted "the largest

trade-screening schedule in recent history."


A Division of Radio Corporation of America

153 E. 24th Street

New York 10, New York LExington 2-0928


BOXOFFICE August 1. 1960



20th-Fox Names Awan

Exploitation Manager

NEW YORK—Adrian Awan, who has

been with 20th Centm-y-Pox for the last

six years in a variety

of capacities, has

been named exploitation

manager by

Rodney Bush, exploitation

director. In

is new post. Awan

4 ;

^=r^- will coordinate the

% !^» national and local

Jl""^^ '^^^^

level campaigns on

^^^L ^^B the company's re-

^^H^K ^^^k cently announced in-

^^^B^^ i^^^B creased release

Adrian Awan schedule. He will also

be responsible for

the creation and execution of the merchandising

sales operations for the promotional


Awan was formerly president of Celebrations,

Inc., an organization that staged

and promoted centennials for cities and

states. This was an outgrowth of Adrian

Awan Associates, an independent public

relations outfit based in Los Angeles. He

began his career as an usher in the Orpheum

Theatre, San Francisco, later becoming

affiliated with Publix Theatres. His

20th Century-Fox assignments were as

the company's regional advertising-publicity

manager in the Cleveland, Detroit,

Cincinnati and New York City areas.

The role of Herbert Brown, youngest of

the Union soldiers in the Jules Verne

classic, "Mysterious Island," will be played

by Michael Callan.

Fowl Play at Drive-in

HAMMONTON, N. J.—Al Frank of

the Circus Drive-In here has a new

gimmick— "Fowl Night." Patrons have

been notified that an upcoming attraction

will consist of tossing ten live

chickens off the roof of the concessions

building during intermission,

with each bird to become the property

of the person who catches it.

'Windjammer' Hits Record

For Longevity Showing

UPPER MONTCLAIR, N. J.—"Windjammer"

has broken a house record here for

longevity. The National Theatres and

Television iNT&T> picture is currently in

its 31st week, at the Bellevue making it

the most durable entertainment ever to

play the theatre. Gross has been nearly a

quarter of a million dollars in the 30

weeks, for the hard-ticket run.

William S. Canning Is Dead

FALL RIVER, MASS—William S. Canning,

74, dean of New England show business,

died here at a hospital July 25 after

a long illness. For the past 30 years he

represented the Nathan Yamins Theatrical

Enterprises. He came here in 1918 to

supervise the erection of the Empire

Theatre for a Providence firm. He earned

national fame as the man who sold more

war bonds in World War II than any other

individual in the country.

AB-PT Six-Month Profit

Increases 45 Per Cent

NEW YORK—The net operating profit

of American Broadcasting - Paramount

Theatres for the first six months of 1960

amounted to $5,653,000, or $1.35 a common

share, an increase of 45 per cent over the

$3,886,000, or 90 cents a share, for the

like period of 1959. Including capital gains,

consolidated net earnings rose to $6,981,-

000, or $1.67 a share, from $3,885,000, or

90 cents a share, reported last year.

For the second quai-ter, estimated net

operating profit was $2,317,000, or 55 cents

a share, an increase of 47 per cent over

the $1,573,000, or 36 cents a share, last

year. Including capital gains, consolidated

net earnings were $3,601,000, or 86 cents a

share, compared with $1,618,000, or 37

cents a share, in 1959. Second -quarter net

capital gains of $1,284,000. or 31 cents a

share, included capital gains on the cash

portion of the sale of Disneyland Park


Leonard H. Goldenson, president, reported

that theatre business was not up to

last year's level in the second quarter, but

that a higher level of business was expected

during the summer, usually a

strong theatre period. Since the start of

the year, ten marginal properties were divested

and a Salt Lake City drive-in was


ABC Board Elects Warren

NEW YORK—The ABC Vending


has elected William C. Warren, dean of

the Columbia University Law School, a





Sold At Drive-ins Coast To Coast


The Drizzle Card, auto-rain-visor, is now being sold at drive-ins

from coast to coast. It not only sells well but helps sell your other

lines by encouraging patrons to come out on rainy nights. You know

that even the threat of rain is enough to keep some people at home.

You can overcome this by running a film trailer on your screen telling

your patrons they can now buy a Drizzle Gard it it happens to

rain. No need to run the windshield wiper all through the show anymore.

No need to stay at home. The Drizzle Gard is inexpensive

and easy to attach. Like an umbrella it can be used again and

again. Patrons buy the Drizzle Gard at the refreshment counter and

attach it themselves. It is as simply sold as a candy bar ond produces

a profit for the theatre as well as providing the customers

with a convenience that permits them to patronize your drive-in on

roiny nights in comfort


Make Drizzle Cards available to your customers.

For full details write to


Box 91 Nichols Dr., Louisville 15, Ky.


BOXOFFICE :; August 1, 1960 E-3






H AROLD RAND. Paramount's indefatigable

publicity manager, has at last been

hit by Cupid's arrow and has announced

his engagement to UUian Wishnia. whom

he met at Paramount but who is now

secretary to Rodney Bush. 20th Century-

Fox exploitation director. Harold was long

tradepress contact at 20th-Fox. • * ' The

Universal-International offices were closed

a half day Tuesday i26i out of respect

for Nate Blumberg. board chaii-man. whose

funeral was being held in Hollywood that

day. • • * Mort Nathanson. director of

international advertising and publicity for

United Artists, is back at the home office

after eight weeks in Europe, where he

participated in conferences and set up promotion

campaigns on forthcoming product.

• • •

Dorothy Bacigalupo of the Bronx is

the winner of MGM's Jack Kerouac essay

contest, conducted in connection with "The

Subterraneans." playing at the Beekman


Dan Frankel. president of Zenith International,

and Mrs. Frankel. left for Biarritz

for a combined business-vacation trip

which will last until August 8. ' * * Leon

Leonidoff. Radio City Music Hall's senior

producer, flew to Rio de Janeiro to line

up Brazilian talent for the all-Brazilian

stage show to be presented at the Hall

this fall. * • • Mel Ballerino. MGM casting

director, flew to London to complete the

casting of British actors for "Mutiny on

the Bounty." which will star Marlon

Brando and be directed by Sir Carol Reed.

Also Europe-bound is Ralph Levy, producer-director

of MGM-TV's series, "Les

Girls." who flew to Amsterdam with plans

to begin filming the Alan J. Lerner property


in mid-August.

* ' * Dr.

Greenwald. author and technical adviser

for "Girl of the Night." filmed in New

York for Warner Bros., left for Europe

Friday '291 for a series of meetings with

leading psychologists.


Rube Jackter. Columbia Pictures vicepresident

and general sales head, left for

Detroit Monday '251 on the first leg of a

cross-country tour to personally line up

showcases for the company's Christmas release.

"The 3 'Worlds of Gulliver." * " *

James R. Velde. United Artists vice-president

in charge of domestic sales, and Al

Fitter, western division manager, went to

Omaha to hold a two-day sales meeting,

starting 'Wednesday i27). • * * Sheldon

Roskin, unit publicist for "The Misfits,"

filming in Reno for United Artists release,

left for the Nevada location July 22.

Herman M. Levy, general counsel of

Theatre Owners of America, sailed on the

Rotterdam for a five-week trip to Europe,

where he will confer with industry leaders

and exhibitors in .several major cities. • * *

Walter Reade jr., president of Walter

Reade Theatres, went to Los Angeles

to screen new pictures for his DeMille

Theatre. Paul B. Ro:. veteran industry

publicist, has been en uced by Universal

for a special writing assignment on

"Spartacus," which will have its world

premiere at the DeMille Or' iber 6 as a










executives and civic officials

participated in a ceremony reopening

the completely rebuilt Bronxville

Theatre in Bronxville, N. V., July 21.

The theatre, in addition to getting a

thorough overhauling by the Skouras

Theatres Circuit, was equipped for

Todd-AO and other widefilm systems.

Its first presentation is "Windjammer."

Shown above are Salah M.

Hassanein, president of the circuit, at

left, and Mayor Elbert Hugill, as the

latter cuts the tape to admit the first


two-a-day attraction. * * • George T.

Shupert. vice-president in charge of television

for MGM, planed to California, accompanied

by John Burns, national sales

manager, and Jason Rabinovitz for a week

of meetings on MGM-TV fall programs.

director of the Motion Picture Assn of

America, is back from his vacation in the

southwest, which was preceded by a business

trip to Hollywood The six " " * trucks

carrying Cinerama sound and camera

equipment from New York to MGM Studios

in Hollywood arrived July 26 and were

greeted by Sol C. Siegel. studio head, for

the filming of "How the West Was Won.

being produced by MGM in cooperation

with Cinerama and Bing Crosby.

Arnold M. Picker. United Artists vicepresident

in charge of foreign distribution,


returned Wednesday

1 a European



tour of UA branch offices * * * ack

Paramount vice-president in charge of

production in Hollywood, is in New York

for conferences with home office executives.

Walter Scharf, composer of the

musical score for Paramount's "Cinder-

Fella," starring Jerry Lewis, is also in New

York as is Robert Ivers. featured in another

Paramount release. Hal Wallis' "G.I.




* Shirley Jones, featmed in

• •

"Elmer Gantry." went to Washington. D.C.,

for promotional activities on behalf of the

United Artists release.

Shirley Jones, one of the stars of "Elmer

Gantry " was here for promotional activity


for the United Artists release playing at

the Capitol. • • • Janice Rule, featured in

MGM's "The Subterraneans. left lor


Grand Isle. La., to film the first episode of

the new CBS-TV series. "Route 66. '*

Eddie Hodges, the juvenile star of MGMs

•Huckleberry Finn," is back in New York

following his southwest tour for the film.

"Cartoon Playtime." beginning August 1

while the regular emcee Fred Scott is on ture is being distributed by Continental

vacation * ' * Taylor Mills, information Distributing, Inc.

British Publicity Post

Assigned to Ascarelli

NEW YORK—Giulio Ascarelli has been

made coordinator of production publicity

for 20th Centuryr«i|^

Fox in Great Britain

Ira Tulipan. Columbia assistant national


director of advertising, publicity and exploitation,

went to Washington with Rich-

\ sociation with John

and will work in asard

Kahn. exploitation manager, and

• Ware. director of


Raymond Bell, public relations representative,

to confer with military officials about

,^^ fI

20th-Fox advertising

^1 and publicity there.

the American showing of Charles E. \ ^0 f ... Ascarelli has re-


Schneer's "I Aim at the Stars." ' * ^J\ »--^ joined 20th-Fox. hav-


Charles Beigle. director of real estate for ^H V_.,^Bib ""'^ ''^^'^ adver-

^^B ^s^gg^^H ''^^ ^isi,.jg . publicity di-

Loew^'s Theatres, has resigned and will announce

his future plans following a vaca-


tion. • • * William Castle, producer of "13

^^B W



^^^^ rector

tal Europe from 1946

until May 1959 when

Ghosts" for Columbia, left for Chicago for Guilio .Ascarelli

he took the same

promotional activities for the July 29

opening at the Chicago Theatre. * * ' post for United Artists. He entered the industry

in 1933 as advertising-publicity

Certificates of Lifemanship, parchments

for moviegoers attending "School for director for MGM in Italy, where he was

Soundrels." w-ere distributed to all moviegoers

attending the Continental release at Columbia Broadcasting System. He will

born. Later he was associated with the

the Sutton Theatre during the picture's leave for London in about a week. Among

his responsibilities will be "Cleopatra,"

second week there.

which \v\\\ enter production shortly.


Herbert T. Schottenfeld. assistant to the

general counsel of United Artists, is the

proud father of his fourth child. Howard

Lawrence, born to Mrs. Schottenfeld at

North Shore Hospital. Manhasset, July 26

• •

Lois Brandt, nightclub comedienne

and wife of Richard Brandt. Trans-Lux

distributing executive, will be hostess on

WNEW-TV's "Felix and Friends" and

'Entertainer' in London

LONDON—"The Entertainer." Sir Laurence

Olivier's latest film which was directed

by Tony Richardson, opened at the

Odeon Theatre. Marble Arch, July 21..

Olivier and Brenda De Banzie and Joan


Plowright. who are costarred. all recreat- I

ed their stage roles in the film. The pic-

BOXOFFICE :: August 1. I960







1 late









i broadcasting



I the



: of

Albany Area Is Alerted

For Will Rogers Push

ALBANY—Columbia's Herb Schwartz,

distributor chairman for the Will

Rogers Memorial Hospital at Saranac

has high hopes the exchange dis-


trict this year will top its 1959 total of

$11,670 in theatre collections and Christmas

Salute donations.

He believes that a national goal of

$800,000 to $850,000 will be reached—last

year's figure was around $670,000. It

could hit $1,000,000 which is the mark at

which National Committee cochainnan

E. Depinet is aiming—in a year dedicated

to the memory of Bob O'Donnell,

Texas theatre owner. A new laboratoi-y

wing at the hospital will bear O'Donnell's


An appeal trailer, starring Shirley Mac-

is to be shown before the audience

collections begin. Schwartz, whose theatre


counterpart is Elias Schlenger, Fabian dimanager,

plans a meeting of area

people, at which Dr.

'Wilson, of the Will Rogers Hospital

staff, probably will be a speaker. The

aim is to enlist active support from the


If enough acceptances are received, the

will be held in a theatre. Should

expected turnout be smaller, it will

place in the second-floor auditorium

the RTA building, at 991 Broadway.

J. J. Theatres Leases

Park Plaza Theatre

NEW YORK—J. J. Theatres, headed by

Julius Joelson. has taken a long-term lease

on the 2.600-seat Park Plaza Theatre.

University and Tremont Avenues, the

Bronx, and will completely rehabilitate

and refurbish the theatre, including the

installation of new air-conditioning and


Berk and Krumgold. theatre realty

specialists, closed the deal while J. J.

Theatres was represented by Monroe Stein

and the lessor, Tremac Holding Corp., was

represented by Murray Becker of Becker,

Ross & Stone.

'Song Without End' Set

For Music Hall Aug. 1

NEW YORK—"Song Without End," the

stoi-y of Franz Liszt, produced by William

Goetz for Columbia release, will open at

the Radio City Music Hall August 11. Dii-k

Bogarde. who plays the title role, is cm--

rently visiting in New York to promote the


Universal-International's "M i d n i g h t

Lace," the Ross Hunter production starring

Doris Day, Rex Harrison and John

Gavin, has been booked for the Radio

City Music Hall in October, according to

Henry H. "Hi" Martin, %ice -president and

general sales manager of U-I.



HI Swett. Strand manager, "hit" the

Albany Times-Union two days straight

running, with photographs of groups attending

exhibitions of "The Bellboy," starring

Jerry Lewis. The first picture, accompanied

by a story, was taken of T-U

newsboys outside the theatre, after they

had seen a special morning show. Some

800 youngsters attended. The next day,

the Hearst daily printed a touching picture

of physically-handicapped children, members

of Camp Patches idayi, who were

guests of the Stanley Warner management.

Neal L. Moylan, director of the New York

State Commerce Department's Radio-

Television-Motion Picture Bureau, has

been appointed assistant director of the

department's Division of Public Information,

at a salary of $13,500 a year. Under

his direction, the bureau received five national

awards for its film productions.

Speaking highly of Moylan's ability is a

former Filmrower—Harry Aranove, now

film librarian in the bureau. Aranove

worked for years as a Warner Bros, booker

and salesman. He still attends theatre

screenings regularly.

James E. Benton, mayor of Saratoga and

head of Benton Theatres, hit the sports

pages of newspapers and the film clips of

WRGB-TV. Schenectady, via a picture

showing him greeting the first horse to

arrive for the August flat racing season.

The photographs were taken at the historic

Union avenue track. United Press International

distributed one of them to

member dailies.

Herb Gaines, Warner Bros, manager,

and Matt Marcus, his Buffalo counterpart,

had an appointment July 26 with Sid Kallet.

. . .

chief buyer for Kallet Theatres

Paul Davis has rejoined the WB office

staff . . . John Wilhelm, Fox salesman, and

family, were on vacation for a week. Manager

Clayton G. Pantages lauded Wilhehn's

direction of the exchange dm-ing

the former's three-week tour of Fox office

units in the East. South. Southwest

and Mid- West.

Drive-in operators F. Chase Hathaway

of Hathaway's. North Hoosick. and Cliff

Hall of the El Rancho. Palatine Bridge,

told exchangemen that they felt better

after bouts with pneumonia. Hathaway,

making his first visit here since early

June, was a patient at Mary McClellan

Hospital. Cambridge, for a week: then he

was confined to his home for six weeks.

Despite the illness. Hathaway continued

to direct buying-booking and signed

checks. Hall had improved, but his wife

then became sick.

Clayton Pantages, 20th Century-Fox

manager, will check back into the home

offices Monday (D. then take a second

swing around company exchanges in behalf

of the Abundance of Product bookingsales

campaign . . . While Pantages is on

tour. Bill Williams, Dallas sales manager,

and another of the company's younger

sales executives, will visit Fox offices including

the one here . . Pantages, Williams


and Gordon Lightstone of Canada

flew to Hollywood for look-sees at the

company's "Let's Make Love" and "Desire

in the Dust."

"David and Bathsheba," a reissue, proved

a sleeper for Sarto Smalldone at his

Malta Drive-In, he reported during a visit

to Filmrow. He did fair with "The Bellboy"

and expects many returns with

"Elmer Gantry." Smalldone reported the

rainy weather, particularly rainy weekends,

has been a handicap to him as to all other

di'ive-in theatre operators in this area.

Other Filmrow visitors: Earl Every,

Phoenicia: George Thornton, Saugerties,

Tannersville and Windham: Sylvan Leff,

Watertown, Utica and Vail Mills: Phil

Baroudi, North Creek: Bob Lamont, and

Sid Dwore, buyer-booker . . . Everett Perlstein.

Columbia traveling auditor, checked

in here from Milwaukee.

Bob Lamont, who recently resigned as

manager of the Auto-Vision, East Greenbush,

and became affiliated with an Albany

toy concern, is also booking and showing

pictures with portable equipment in several

Catskill Mountains hotels.

Phil Baroudi, operating the Northwood

in North Creek, said that Wallace Tm-ner

is managing the 300-seat Lake, Indian

Lake, for him during its summer operation.

Turner's wife served as cashier for

a while, but is now working regularly in a

store, although she occasionally helps out

at the boxoffice. A son, Roy Turner, a

minor, substitutes occasionally for his dad.

Business in neither North Country houses

has been strong, according to Baroudi.

Sid Dwore's two teenage sons are working

at the Shaker Ridge Country Club this

summer and playing top-flight golf. Sid, a

former Schenectady theatre operator, is

buyer-booker for fom- drive-ins. One of

the boys won a statewide high school golf

tourney this year.

Alan V. Iselin of Tri-City Drive-In Theatres,

invited exchange managers to be

his guests at the annual Members -Guests

Day on the Colonie Country Club golf


N. Y. Saturation Opening

NEW YORK—MGMs "Adventures


Huckleberry Finn" will open August 3 In

100 theatres in this area.



Large Core

New York—NATIONAL THEATRE SUPPLY Co., BuHolo—Woshington


Greater Crater Area


SUN CARBON Co., New York City—Circle 6-4995



Street, Albony 4, N. Y. Phone: 5-5055

i'^en\f Distributed '

BOXOFHCE :: August 1, 1960 E-5

. . Mr.

. . John,

. .

. .

. .

. . . Jim

. . Ralph

. . Bernie

. . Looks

. . John

. . Part

. . One

. .

. .







JJarry G. Fenst^in. SW zone manager, requests

the usual fine exhibitor cooperation

for the upcomins annual Will

Rogers Memorial Hospital fund drive.

Trailers, advertising, etc.. will be available

within a few weeks to get the drive under

way . and Mrs. Bernard Buchheit of

the Rustic Drive-In Theatre. Greensburg-

Mount Pleasant area, expect to be grandparents

in late September via their daughter

Betsy and her husband who reside in

Ohio . son of Mr. and Mrs. George

Saittis of the Twin Hi-Way Drive-In.

Crafton area, is attending the Summer

Drama School at Carnegie Tech. He is a

Scott High School junior.

George F. Callahan III, of the Exhibitors

Service-Pittsburgh Film Service family

and organization, is this year's Commander

of Variety Post 589. American Legion:

Morris Berman and James Gallagher are

vice-commanders: C. C. Kellenberg, adjutant:

Charles Boyle, finance officer, and

Jack Shroder, service officer.

I. T. "Ike" Sweeney, formerly of Filmrow.

now is overseer at Variety's Camp

O'Connell. residing there . . . George

Sallows, former Morgantow'n. W. Va..

exhibitor and a pioneer in this business

on Pittsburgh's Fifth Avenue in 1910. says

he's keeping himself busy these days with

his grandchildren. He reports that Pete

Peck, who served with him for a score of

years, is doing very well with the Independent

Packing Co.. at Morgantown .

George Wheeler. District Theatres booker.

Washington. D. C. says he will vacation

here towards the end of August and

hopes to greet many old friends on Filmrow.

iP.S.—Ellwood Ohleger. have the

Mail Pouch ready !


Remembered with cards and notes of

greeting was Albert P. Way. DuBois.

theatre owner for 63 years, who observed

his 91st birthday anniversary July 26 .

John Inget. father of Florence iMrs. Bern

Amdur of the Garden Theatre here, died

July 20 after a long illness at Lantana.

Fla. The body was returned to Mexico.

N. Y., for burial . . . James Bachman. Derris

Jeffcoat's traffic director at the Blue

Dell Drivc-In, was progressing very satisfactorily

after undergoing surgery .

Charles Nightingale reports that the El

Rancho Drive-In near Bridgeville is installing

a modern playground. Other

modernizations are in progress there.

Almeda Theatre at Mount Morris didn't

open last weekend. Glenn Easter, owner,

had not turned up on Filmrow to pick up

his show. He had suffered a heart attack

and Mrs. Easter made no attempt to have

the house opened. We hope sincerely

that Glenn will have recovered completely

by now or at an early date. He is a perfectionist

in exhibition and endeavors to

keep the Almeda neat and clean.

Mannie Papas, who recently folded the

Temple Theatre, Sheraden district, continues

in the busincs.s as manager of the

Silver Lake Drive-In, Washington boulevard,

the only ozoner located within the

city limits. The Temple has been taken

under lease by Richard Bush, newcomer,

and Roy Fiedler jr. is buyer and booker for


contracts for the extended-run engagement

of the $12 million Bryna

Production, "Spartacus," at the Nixon

Theatre in Pittsburgh are, left to

right, F. J. A. McCarthy, assistant

general sales manager of Universal

Pictures, which is distributing the

film; Gabe Rubin, owner and operator

of the Nixon, and Jeff Livingston,

Universal Pictures executive coordinator

of sales and advertising.

"Spartacus" will open its roadshow

engagement at the Nixon sometime

before Christmas.

this house which is dated for reopening

Friday i5i ... Jules Curley of the SW ad

department and Mrs. Curley are in St.

Louis visiting Jules' mother . . . Theodore

Cozzy. 45. president of Teamsters Local

211. has pleaded innocent to a second

Federal charge of violating the Taft-

Hartley Act. Last April, he defeated

charges that he illegally received money

from his former employer, the Pittsburgh


Apparent low bidder for supplying and

installing equipment for ten concession

stands at the Civic Arena is Raffel Bros.,

with a bid of $59,391. Bids for a concession

operator will be out in September.

Don Ruth, owner-manager of the Evergreen

Drivc-In. Scottdale area, entered

West Penn Hospital here for observation

Morocco is manager of the newly

opened Miracle Mile Drive-In on Route 22

near Murraysville. When the swimming

season ends after Labor Day. his brother

Martin, now managing the Montclare



Club former Blue Dell Swimming

Pool I. will take over the Miracle Mile

ozoner. which he owns with his father

Tony Morocco and Ernest Stern of Associated

Theatres . J. lannuzzi.

WB's new central district manager,

visited at the local WB office with Manager

Jack Kalmcnson. this being lannuzzi's

first trip here from Detroit headquarters

as successor to Grover Livingston, who

was promoted to the West Coast district.

Lonnie Ash, finding the going rougher

all the time, has closed the Lazy-A Drive-

In. Farmington. W. Va. Recently he sold

the Star Dust Drivc-In at Smithburg. W.

Va.. to Duane Jenkins, so Ash is out of

exhibition at this time . Hickey.

manager of Shea's Fulton Theatre here, is

under observation in St. Joseph's Hospital

and he may submit to surgery for removal

of a kidney stone . Brogan now is

proprietor of the State Theatre. New

Castle, having purchased the interest of his

partner. Mr. Freeborne.

. . .

20th-Fox recently tradescreened Upstairs

and Downstairs. Captain's Table. High

Powered Rifle and 39 Steps .

of the

tile upfront at the 20th-Fox building was

ripped out when the material did not properly

stand up. Matching yellow brick replaced

this section of black tile. improviiiR

the property like the Columbia

exchange is


just about ready to open its


accessory posters department

Warren outdoor theatres reportedly will

leave Kel's Th?atre Service at the expiration

of a contract within a few weeks ...

Teenage moviegoers at Tarentum were

quick in thanking Manos Theatre manager

Bud Fike for reducing theatre tickets from

the adult price of 75 cents to 50 cents for

the teeners. They had petitioned for the

special ticket price and when granted they

expressed their appreciation. They also

urged other teenagers to take advantage

of the new price so that ticket costs will

not return to the higher amount.


John J. Maloney's successor as MGM

central district manager, Lou Marks, is

expected to make his initial stop here in

this capacity. Detroit manager until this

promotion. Marks trained as a company

salesman in Cleveland. Maloney. who retired

after 38 years with MGM. says he


has no plans to return to the film industry,

that he has withdrawn completely: however,

he will continue to make his home

here and will be on tap anytime the in-



dustry calls upon him in its various goodwill

and charity drives, etc. . . . With

MGM's central district office moved from

this city to Detroit. Pittsburgh has only one

district office here on Filmrow. that being

Jimmy Hendel's United Artists headquarters,

which adjoins the office of John i

Zomnir. UA manager. ;


Theatregoers at Scottdale will seek a

Sunday movie referendum next year .



ran into an old friend the other day.

First we had seen Tom Samara in some

years. For six seasons he has been the


projectionist at Camp Home Drive-In .


John Gardner's Riverside Drive-In in the

Wheeling area has its refreshment grill

modernized cafeteria-style night

weekly is Gimmick Kite


at the Bar Ann

Drive-In, Portage, with admission prices

reduced for novelty offerings, cartoon

Midway Drive-In. near

shows, etc. . . .

New Bethlehem, issues tickets for drawings

for free watermelons.

Ernie Stautner, Steelers line star for

more than a decade, did not report to the

pro grid training camp near California,

Pa., but he will join the rookies and vets

at a later date. As usual the giant star

tackle stayed at his Saranac Lake outdoor

theatre and will remain there with

his business until just before the pros

really get into fall season action.

A five-cent movie for children through

the age of 15. will feature this year's Old

Fashioned Carnival Days at Erie. August

4-6. the shows to be exhibited Saturday

i6i at 10 a.m. in the Warner. Strand and

Columbia theatres, all SW houses. The

E-6 BOXOFFICE August 1. 1960

!i has







: However,












! visited





' again




! paralyzed

















. A


. . . For

. . . Herman

. . Fred

. . Mr.



purpose of the nickel movies, besides providing

fun for the youngsters, is to keep

them occupied while their parents enjoy

the bargain carnival. A bicycle will be

given away at each of the three theatres.

Pennsylvania's 1960 Legislature retmns

to sessions at Harrisburg September 12

its help to youngsters, Variety Tent

1 has been awarded a certificate of honor

by the National Recreation Ass'n. The

club's Camp O'Connell. for handicapped

children, is operating to capacity under

direction of Lou Hanna. chief barker ... A

visitor was former Pilmrowite Mannie


Dick Wagner, Altoona projectionist, who

operated the Sun Theatre there under

lease for a year or so, plans to reopen the

Logan Theatre. Altoona, which has been

closed for seven or eight years. A few

months ago. the Logan owners, the pioneer

exhibitors Jake and Ike Silverstated

that they would relight this

theatre and they got the

Joe Delisi, former area theatre owner,

who retired to Florida some years ago,

in the Filmrow area with his son,

resides here. They were accompanied

old friend Tommy Bello, manager for

the Blatt Bros. Theatres at Nanty-Glo.

The Al Nordquists, Galeton exhibitors,

are parents, this time another

daughter being added to the family circle

Stahl, former Oil City theatre

owner for many years, and who is partially

as the result of a stroke suffered

years ago. now makes his home at

1800 71st Street. Miami Beach, 41, Fla. He

his Oil City residence some months

. . . Wheeling merchants staged Circus

Sale Days and provided baby sitters from

10 a.m. to 5 p.m. July 26 at the Court

Theatre, where special features and shorts

were screened free.

Joel, a son of Mr. and Mrs.

Edwin P. Brown of the Lakeview Drive-In,

;Erie, and Amy Bennett of Beechwood,

Ohio, were joined in marriage. Ed Brown

formerly had operated a theatre at Wesley-

;ville for many years, this now being a

religious auditorium. Jerry Brown, brother

of the bridegroom, who served as best man

the wedding, now is residing in San

Francisco, being employed by Joseph Magnin

Co., and sharing an apartment with

'Joseph Magnin's son, Jerry, who was a

fraternity brother and close friend at Penn.

jEd Brown's ozoner at Erie is licensed and

[booked by Frank Lewis.

giant steel screen was installed and

painted at the Monroeville Drive-In and

lit was ready for the grand opening, weeks

.later than contemplated, but really near

the goal this weekend . Magel,

'United Film Service Pennsylvania and

Ohio division manager, was promoted to

Chicago as assistant vice-president . . .

The Press and the Stanley Theatre feainspectors



the state

in shape.


of labor and industry itisisted on additional

changes and modernizations which

the Silvermans did not want to comply

reportedly. Wagner's Sun is open

daily except Wednesday and he plans fulloperation

at the Logan. Various imare

to be made and Wagner

to have the Logan open within a

few weeks or a month.

tured a three-day

Unchained" coloring

sters under 12. with

dozens of free tickets

K. A. "Gus" Vaveris.

exhibitor, recently

fice and has a fine

venient, quiet, neat

and Roberta Hanna

wedding anniversary

Co-Op executive and

barker, and Mrs. Hanna

row gal. well respected

windstorm on a Tuesday

an 80x8 feet high picket

an area near the screen

Tri-State Drive-In

Driving rainstorm

number of outdoor

the alert, some fearing

concession buildings

Rudy and Sam

their bowling lanes

their Eastwood Theatre,

The Star Theatre,

dark August 7 under

Anderson . . . Friends

Michael, who was

with the former Rex

has taken a bride

Florida . and

Stern-Associated Theatres

in the east for a week

ters Judy and Linda


Wally Anderson

and the Riders of

Fairview Drive-In,

Way Drive-In. Warren.

and at the Huntingdon

ingdon, he has installed

tronic telephone answering

Hans Albers,


a leading German

peared with Marlene

Jannings in "The

Paramount released

died July 24. Albers

screens in "Monte

leased by First Division

"The White Hell of

by Lux Films in 1951.

Giant Screen Toppled


screen at the Skyline

by a violent windstorm.

Caputo. this outdoor

both sides of its screen

a few years ago when

E. Warner.

The United Artists


Wild. is a Prometheus

Automatic equipments

and this new service

bowlers within a

Nathan, former National

for many years, has

with Public Relations

Monday d) he is

operate his own public

His office for the

new residence, 4939


three-picture "Hercules

contest for young-

three bicycles and

offered to winners.

40-year Johnstown

closed his downtown of-

office in his home, con-

and clean . . . Lou

celebrated their 33rd

July 30. He is the

Variety Tent 1 chief

is a former Film-

in the trade ... A

night ripped out

fence surrounding

at Don Mungello's

near Burgettstown.

with high winds had a

theatre managers on

at times that their

might collapse.

Navari are modernizing

in the basement of

Frankstown road.

Smethport, will go

direction of Wally

report that Prank

associated for years

Theatre, southside,

and is honeymooning in

Mrs. Ernest Stern of

are vacationing

and visiting daugh-

at Summer camp near

featured Doc Williams

the Purple Sage at his

St. Marys, and White

At these ozoners

Drive-In, Hunt-

24-hour elec-


67, Dead

Albers, 67,

film actor who ap-

Dietrich and Emil

Blue Angel," which

in the U. S. in 1930,

was also seen on U. S.

Carlo Madness," re-

in 1932, and in

Pitz-Palu," distributed

W. VA.—The giant

Drive-In was toppled

Owned by Sam

theatre lost much of

in a similar twister

owned by Charles

release, "Something


are being installed

will be ready for

few weeks . . . Perry

Screen manager

completed his year

Service and as of

on his own and will

relations business.

present will be at his

Bayard St., Pittsburgh

Parney Cohen,


streets, is

pearing in

on "Psycho."

for trade

the usual

Cohen and

the advisability

mount on



A fire broke

the men's

16th and Market

the 15th and

the blaze.

fire . . . Joyce

talent scout,

faces." The

delphians in

Mickey Callan.



Theatre. Atlantic

for workmen

for the showing

plays through

first ten rows

platform will

the big screen

4, 200 -seat Boardwalk


Dies on


Colosseum in

27 from Angelina

were on vacation

few hours after

received here

area theatre

heart attack


Drive-In here

served as

circuit drive-ins.



Frank Harpster


time theatre

Stanley Warner

July 23. He

shortly before

heart attack.

SW district

zone under


A Diyhion



Stanley Warner

new theatre

Center, which

in the Cheltenham

city . . .

handled by


and Tioga,

leased as a




























of Radio





. .



of Shapiro's



Living Press





cooperating with










signed four


Landon and


J.. July



Labor Day.

rising orchestra

ripped out




postcard showing

received here


Italian capital.

arrived, word


died following

of the

seasons and

other Associated





died on

of indigestion

the result

he was

the Pittsburgh


of America



planning to

Cheltenham Shopping



are now

Zagrams. Arrow


year, has






talks by






put out

of the


for "new





27, 28




to give

in this











the job





of this







of the four

This is a


other three



on the

out in a trash in

of the


Sansom fire



in town



is a


is now under



. The Tioga

for a



City. N.

install a


August to

and the

also be





and John

in the A

the card



a in Italy.


for three







he died as a

his late 50s,





North 12th

BOXOFFICE August 1, 1960



. . . Rudy


. . Chief

. . Ditto


. . Filmrow


Hrnold Van Leer, ParamouiU Pictures

field representative, who headquarters

in Boston, and John Serfustino. Buffalo

manager for Paramount Pictures, presided

at the "Psycho" theatre presentation policy

meeting July 22 in the screening room on

Pearl street. "Psycho" was screened, starting

at 9:15 a.m.. the ten-minute "Press

Book on Film" was showni. radio spot platters

were played and kits on the picture

distributed. Following the screening there

was a question and answer period and more

film shown, featuring exhibitors who told

how successful the unique presentation

policy set up for the picture had been at

their theatres. Among those attending the

conference were Edward Miller and

Charles B. Taylor. AB-PT: Francis Anderson,

city manager. AP-PT, Rochester: Jay

Golden, district manager, RKO Theatres,

Rochester: Spencer Balser and Walter J.

Huff. Basil circuit: Sam Sunness, Binghamton;

Prank Quinlivan, Dipson Theatres:

Joe Harmon. Hayman Theatres,

Niagara Falls: Charles Aprile. Riviera,

Geneseo: Lou Hart, Dave Aindel and

Phil Thome, all of the Schine circuit;

Irving Cohen, Sheridan Drive-In, Tonawanda:

Tony Mercurio and Frank Mancuso.

Paramount Pictures: Jack Maute,

Ellen Terry, Buffalo, and many others.

Floyd Fitzsimmons, field representative

for Warner Bros., with headquarters in

Boston, was here to confer with Ben Dargush,

manager of the Center Theatre on

promotion plans for "Ocean's 11," which is

coming to that AB-PT theatre early in


"Hercules Unchained" got away to a big

week at the Paramount with a page ad

in four colors a day ahead of opening in

the Buffalo Evening News and a page ad

in color used by the big Sattler department

store in a tie-up between the picture

and "a herculean sale sensation," which

featured a big photo of Steve Reeves as

Hercules. There also was a saturation TV

and radio spot campaign.

Lou Levitch, general manager of Schine's

Granada, has made a tie-up with the

Loblaw stores in Buffalo through which,

in return for a lot of advertising in their

double truck ads in the local newspaper,

folks can buy a full admission ticket for

only 89 cents at any Loblaw- store and exchange

it for a reserved seat for any performance

Sunday through Friday at the

Granada. The Loblaw 89-cent tickets can

be exchanged for a regular $1.80 and $2,00

seat. The tie-in is bringing in a lot of

extra business, according to Levitch.

While Guy Madison was appearing in

"The Golden Fleecing" at the Garden Center

Theatre in Ontario, he visited here for

press, radio and TV interviews, "Summer

theatre is fun," said the star of screen and

TV. "but when I finish at Vineland. I'll return

home to the San Fernando Valley in

California and get ready for a long vacation

in Europe with my family."


A proposal calling for the licensing of

all coin-oper;.t!c; vending machines has

been submitted the legislation committee

of the Buffalo common council by a

special subcommittee. The subcommittee,

headed by Councilman Casimir I. Szudzik

jr.. has suggested the new licensing ordinance

carry a $250 license fee for the person

or firm which owns and maintains the

machines. The ordinance would cover

cigaret machines, food and beverage

machines, juke boxes and other venders.

Exempted in the proposal are coin-operated

laundry machines, pay telephones,

stamp machines and devices operated by

charitable groups.

"Ben-Hur" was in its 19th consecutive

week at Shea's Teck. The Teck is holding

a series of youth matinees on Tuesdays and

there are special matinees each Tuesday,

starting at 2, to accommodate tourists,

convention delegates and other visitors to

Buffalo. A special admission of 90 cents

has been arranged for the youth performances.

Ilka Chase, writer, actress, lectui'er and

TV personality, appeared at the Garden

Center Theatre in Vineland. over in Ontario,

and during her engagement made a

side trip to Buffalo, where she was widely

interviewed by newspapers, radio and television.

Miss Chase has been playing summer

stock for a number of years . . .

Senior Citizens Day w'as observed the other

day in the Century Theatre when Manager

Charles Funk arranged to admit senior

folks all day and evening for 20 cents.

Al Cerankowski, manager of the Strand,

1800 Clinton street, a link in the Basil

circuit in this neck of the woods, is a

hard-sell exhibitor, promoting a flock of

prizes for contests used in connection with

his various attraction promotions. In return

for the prize, Al gives the various

merchants in his community lobby displays

Bach, who has been a salesman

with the Buffalo office of Waldman Films,

retired July 29. He plans a long rest in

his native country.


gob Quinn at the Clementon Theatre in

the town of the same name, received a

special favor from the town fathers.

Mayor Andrew Sundstrom and council

voted to declare a "Dick Lee Week" in

conjunction with the entertainer's appearance

at Bob's theatre during the week of

July 18. Quinn perked up audience reaction

by having seven days of festivities

built around the appearance of Lee at the

theatre. He got various local organizations

to sponsor "nights" at the theatre.

One of the highlights of the week was

the award of talent contest prizes by the

singer to Clementon area winners. The

boy talent winner received $15 and a

plaque and a free trip to Atlantic City's

Steel Pier. The latter was in conjunction

with Irv Blumberg. promotion director for

the pier, and the owner, George A. Hamid

jr., famous South Jersey exhibitor.

Lefko Meeting Managers

NEW YORK — Maurice Lefko, MGM

sales executive in charge of the domestic

distribution of "Ben-Hur," has begun a

series of meetings with regional managers.

He had already met with Louis Fonnato,

southern head, in Washington and Saal

Gottlieb, eastern head, in this city. Starting

Monday ( 1 ) he will meet in Chicago

with William Madden, midwest head, and

in Detroit with Lou Marks, central head.


pilmrow was well represented at the

MPTO convention at Virginia Beach,

Va., at which Glenn Norris, Fox general

sales manager, was the keynoter . . Joe


Gins, former U-I district manager covering

the Washington territory, is in a like

capacity for Citation Films, with a Filmrow

Elmer McKinley

exchange office . . . has been appointed sales representative.

Jimmie Lipsner, son of AA manager,

Milt Lipsner, while driving home from a

weekend at Wildwood, N, J., was forced

into a ditch by two deer and was flown

here for hospitalization . . . Bill Friedman,

former manager of Capitol Booking office,

has been appointed buyer-booker for the

Sidney Lust circuit . . . George Clanton,

Daw. Tappahannock. Va.. visited with

Harley Davidson . Mr. and Mrs.

Marshall Clark, Plaza, White Sulphur

Springs, W. Va.

Reed Price, UA booker, flew to Colorado

for his vacation . . . Elmer Moore. Columbia

head booker, spent his time fishing in

southern Maryland . was delighted

to learn of the promotion of Sid

Eckman, former MGM assistant manager

here, to the exchange manager's post in


Danny Weinberg has designated Harley

Davidson's Independent Theatres to handle

the booking-buying for the Tivoli and

Braddock Drive-In, Frederick.


Qpening of "Elmer Gantry" here was

lighted by a WBAL-TV panel discussion

between Edwin Castagna. director of

the Enoch Pratt

i Library: Dr.

George Flint, pastor of Mount Vernon

Place Methodist Church, and Bert Kline,

editor of the Jewish Times ... A tie-in

promoting "From the Terrace" is with

a local home improvement company, which

will provide a patio-terrace for the winner

of a lucky number drawing in the New

Theatre lobby.

Frank Hurley, former publicist for Rappaport

Theatres and recently resigned, returned

temporarily to work on the opening



"Psycho. initial attraction at the

remodeled Aurora of the Rappaport circuit

Marty Kirschner. field publicist,

. . . was in town for advance promotion on

United Artists' "Elmer Gantry" . . . Mike

Weiss of Paramount's Philadelphia office

was here for a business visit.

Bob Rappaport of Rappaport Theatres

celebrated his fifth wedding anniversary

... Ed Gallner. MGM publicist, spent several

days in town to handle advance publicity

on "Bells Are Ringing" . . . Bill

Brizendine, general manager for Schwaber'

Theatres, was in Washington visiting exchanges

. Barker Ray Thompson

of the Baltimore Variety Club, and Mrs.

Thompson, entertained at a party in their

home Saturday evening . . . Dudley Davis,

manager of the Little Theatre, spent his

day off visiting friends in Philadelphia.

&8 BOXOFFICE :: August 1, 1960


(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager) .^

Joint Premieres Held

For 'Hell lo Eternity'

HOLLYWOOD — "Hell to Eternity,"

Allied Artists picture starring David Janssen,

Vic Damone and Patricia Owens, was

given joint world premieres last week at

the Saenger Theatre, New Orleans, and the

Center Theatre, Jacksonville, N. C.

Guy Gabaldon, the ex-Marine hero portrayed

by Jeffrey Hunter in the Atlantic

Pictures production, made personal appearances

with the showings.

Zugsmith's Next for AA

To Be 'Opium Eater'

HOLLYWOO D—"Confessions of an

Opium Eater," a modernization of Thomas

DeQuincy's literary classic, will be Albert

Zugsmith's next production for Allied Artists


Robert Hill's screenplay has brought the

story's action to 1922 and transferred the

setting from London's Limehouse section

to San Francisco. The picture will be lensed

in "Participado," a new screen technique

by which audiences will participate in the


"Confessions" will make Zugsmith's

third picture for AA. He is now filming

"Dondi," with David Janssen, Patti Page

and Walter Winchell, and has completed

"Sex Kittens Go to College." toplining

Mamie Van Doren.

Greek Government to Aid

Production of 'Atlas'

HOLL'YV^'OOD—Roger Corman, who is

to produce and direct "Atlas," the Filmgroup's

first million-dollar feature, has

been granted full cooperation of the Greek

government in filming the picture. He has

permission to use the Acropolis, Parthenon

and other classical monuments on locations

for "Atlas," as well as some 2,000

Greek army soldiers for climactic battle


Charles B. Griffith has written the

screenplay for "Atlas," basing it on the

myth of the Titan punished with the responsibility

of can-ying the world on his


Slate 'Exodus' LA Bow

LOS ANGELES—Otto Preminger's production

"Exodus," for United Artists release,

will have its premiere at the Fox

Wilshire Theatre December 21, with a

charity event to follow the next night as

a benefit for Mount Sinai Hospital and


IN NEW HOME—The new headquarters of Variety Tent 32 of San Francisco

at 90 Golden Gate Ave. was formally opened recently with presentation of a huge

symboUc key to the place to L. S. Hamm, chief barker. The party was attended

by 350 Tent 32 members. R. Ashby Eckels, the designer, was presented an engraved

plaque in appreciation of his efforts. Ezra Stem, Variety International officer,

presented the key to Hamm. Left to right are Stem, Eckels, Chief Barker

Hamm and Rotus Harvey, second assistant.

Bruce Eells Leaves UA;

Rejoins Edward Small

HOLLYWOOD—Bruce Eells has exited

his post as executive vice-president of

United Artists-TV to rejoin Edward Small

in the same executive capacity. Small

will reenter video with Television Artists

and Producers Corp., an organization he

has formed for the financing and packaging

of TV programs.

Eells formerly was an official in Small's

Television Programs of America which he

organized in 1953 and later sold. Small's

new company will headquarter at Goldwyn


Meanwhile, Erwin H. Ezzes has been

elected to the new post of executive v.p. of

United Artists Associated Inc., and Henry

J. Zittau has been named senior vicepresident.

Dennis Hopper Profit Share

HOLLYWOOD — Dennis Hopper has

drawn a five per cent guarantee of net

profits on "Night Time." independent feature

in which he is starring for Jen-y

Wald's executive assistant, Curtis HaiTington.

Hopper gets sole star billing and

pulls down a regular salai-y in addition to

the percentage deal.

Martin Rackin Joins

Para, in Key Post

HOLLYWOOD — Martin Rackin has

been named as supervisory chief of all

theatrical film production at Paramount

Pictures, it was announced at the weekend

by studio head Jack Karp.

Rackin assumes his new post on August

15 when he starts preparing the slate of

featui-es already scheduled for production

by Paramount as well as preparing future

product. He recently left NBC where he

had been since dissolving Mahin-Rackin

productions, independent firm under

which he produced and wrote "The Horse

Soldiers," a recent Warner Bros, release.

Prior to that he was a 20-year veteran

Hollywood writer.

Buy Script for Pat Boone

HOLLYWOOD— "Warm Bodies." screenplayed

by Jay Sommers, has been purchased

by 20th Century-Fox from Sommers

as a starring vehicle for Pat Boone.

Sommers had previously acquired the story

rights from its author Lt. Donald Morris.

No producer has been assigned as yet.

BOXOFFICE August 1, 1960 W-1


of some consideration is

the possibility that the long arm

of coincidence might add its

mite to the burden of woes that is already

confronting the motion picture industry.

Everyone in the trade knows that

it is nothing more than happenstance that

brouj,ht about the virtually simultaneous

production, publicizing and probably distribution

and exhibition of two pictures

which might in some quarters be interpreted

as having one element in common,

namely the mockery of the zealotry of

diehard religious fundamentalists. The

pictures are "Elmer Gantry." produced by

BLM-nard Smith directed by Richard Brooks

and starring Burt Lancaster and Jean Simmons,

and "Inherit the Wind," produced

and directed by Stanley Kramer and toplining

veteran stars Spencer Tracy and

Predric March. Again, it is a mere coincidence

that both photoplays carry the proud

releasing trademark of United Artists.

The duo of features are materially different

as concerns genesis and content.

"Gantry" is based on Sinclair Lewis' bestselling

novel of a third of a century ago.

"Inherit" finds origin in a widely publicized

Tennessee court trial and is entirely

suitable for witnessing by the youngest

of movie-goers.

Yet. the pair cover the same era in

comparatively modern American history

and both project for consideration, if not

criticism, that "old time religion." In fact,

both liberally utilize the venerable hymn

that derives its title therefrom.

During recent months, many church

groups have been vehemently vocal and

have in some cases threatened action, advancing

the opinion that motion pictures

should be subjected to renewed and intensified

censorship because, of late, they

have been treating too realistically and

frankly with sex, adultery, homosexuality,

vice and other subjects that attract ticketbuyers.

There is little, if anything, in either

"Gantry" or "Inherit" to supply the already-disparaging

blue-noses with additional

ammunition, but when a perennial

whipping-boy is led to the post, anything

can happen.

There's another angle to the parallel

facets of the above-mentioned duo of photoplays.

.Several weeks ago. a minor bombshell

was dropped into Cinemania's drumbeating

circles when it was announced that

Stanley Kramer and Bill Blowitz, of the

catch-as-eatch-can flackery of Blowitz

and Maskell, had arrived at an amicable

parting of the ways. Kramer simultaneou.sly

engaged the services of .\\ Horwits,

formerly head of Columbia studio's publicity

department, who was made a vicepresident

of the Kramer organization with

his number one chore being, of course, the

stewardship of press and public relations,

which for lol these many years had been

entrusted to Breezy Bill.

At the same time, B&M was handling

publicity for the Smith-Brooks-Lancaster

combine that was producing "Gantry."

So, perhaps, it was a case of trying to carry

similar water on too many hips.

But Blowitz denies that the reason for

the divorcement was an effort on his part

to smuggle one of his "Here Comes Elmer

Gantry" banners into one of the psalmsinging,

placard-waving parades in which

"Inherit the Wind" abounds.

Still further on the matter of religion

and illustrative of United Artists' pictures

apparent preoccupation with the subject,

Don Murray and Walter Wood, two comparatively

newcomer film fabricators, are

producing "The Hoodlum Priest," predicated

upon the life of Father Dismas Clark

of St. Louis. Freelancer Chuck Moses is

impresarioing the publicity for that one

and he kicked off his campaign—it says

here—with a cocktail party to which Hollywood's

habitually hungry press was invited

to meet Father Clark. A cocktail

party for a priest, yet?

In any event, no one will gainsay the

versatility of Cheerful Chuck's tom-tom

tickling. From the sins of Studs Lonigan

to the saintliness of the priesthood.

Russell Birdwell contributes to the fromthe-sublime-to-the-ridiculous


with the momentous news that "John

Wayne announced a nationwide promotional

tie-up between his Batjac Productions

and the Joe Lowe Corp.. licensors of

•Popsicle' and 'on-a-stick' related products,

for purpose of plugging Wayne's forthcoming

'The Alamo'."

It was just a few short weeks ago that

the Behemoth of Blurb was freighting the

mails with dignified and verbose communiques

notifying of his Herculean efforts

to have the second summit meeting

(that was before the first one was torpedoed)

held at the Alamo.

Roving Russell's critics may raise their

eyebrows and intone "how the mighty are

fallen." while his admirers, who are comparably

legion, will point to the fact that

he doesn't overlook a bet.

In any event, it shows that press agents,

no matter how high they fly, are still

suckers for tie-ups. And if anyone can

concoct a worse pun that that, he will be

handed a scholarship grant to Camarillo.

Fate and fisticuffs dealt a cruel blow

to the brand of opportunism practiced by

Nat James, who makes the welkin tinkle

on behalf of Hall Bartlett Productions.

Broadcast Natty Nat: "Heavyweight Champion

Ingemar Johansson has come to an

agreement with producer Hall Bartlett to

star in the latter's independent production,

•The Big Man.' Johansson recently made

his American picture debut in a top role

in . . . 'All the Young Men,' which stars

Alan Ladd and Sidney Poitier and goes into

release under the Columbia Pictures banner."

The very next day Johansson lost the

championship when he was knocked on his

Scandinavian derrier by Floyd Patterson.

SEG Members Vole

Strike Authority



has been voted by members of the Screen

Extras Guild against the Alliance of Television

Film Producers if the board finds

such action necessary "to obtain a fair

collective bargaining contract."

A 90 per cent majority approved the

board's recommendation for strike authorization.

"By this record vote, the

membership of the Screen Extras Guild

has demonstrated its unity, its support of

and confidence in the board and its determination

to obtain a fair contract providing

an adequate health and welfare program

for extra players with benefits comparable

to those negotiated by other guilds

and unions." said H. O'Neil Shanks. SEG

executive secretary.

The old SEG contract expired Aug. 2,


Goodman Seeks Judgment

Against 2 MCP Films

HOLLYWOOD—A suit has been filed by

the Mort Goodman Organization asking

for declaratory relief which would give

the company an interest in two Miller

Consolidated pictures so as to protect

$11,038 allegedly owed the film advertising

agency by MCP.

The complaint, naming as defendant the

current owner. Republic Pictures, through

its Consolidated Film Industries subsidiary.

alleges that Goodman paid out $8,782 for

newspaper ads for MCPs "Get Outta

Town" and "The Amazing Transparent

Man" and has not been reimbursed and

that it has $2,256 fees coming.

Charles Chaplin Jr. Suit

Claims Reputation Hurt

HOLLYWOOD—Charging that his own

reputation has been damaged by the omission

of his father's name from Hollywood's

newly built Walk of Fame. Charles Chaplin

jr. last week filed suit in Superior

Court against the Hollywood Chamber of

Commerce, the Hollywood Improvement

Ass'n and others to obtain "such relief as

the court may deem fit."

The son of the film pioneer said his father's

name was not used for reasons of

"malice and prejudice."

'Subterraneans' Opening

LOS ANGELES—Metro-Goldwyn-Mayer

has set an exclusive engagement at the

Beverly Theatre for the Arthur Freed production,

"The Subterraneans," beginning

August 24. Leslie Caron. George Peppard,

Janice Rule and Roddy McDowall costar

in the film, which Ranald MacDougall


Dates 'Song Without End'

LOS ANGELES—"Song Without End," I

William Goetz production for Columbia

release, has been booked for a showcase


run at the Stanley Warner Beverly Theatre

in October. i


Playing the title role in Paramounfs


"The Bellboy" is Jerry Lewis.


BOXOFFICE :: August 1, I960

1 most

: 6th


1 (Manhattan);










! Music


. State




1 'Bellboy'





I roadshow


p boxoffice

; of






, Among




. . Columbia

. . The

. , Frank

British Satire Scores

290. Angelino's Best

LOS ANGELES—Arty entries picked up

of the local business during the week

headed by "I'm All Right, Jack" which

bounced in with a hefty and handsome 290

per cent, followed by "The House of

Usher" and "Giant Leeches," paired with

170 and "Strangers When We Meet,"

which drew the same figure.

. .


(Averoge Is 100)

Beverly Canon BoHle of the Sexes (Cont'l),

wk 75

Cofhoy Circle Can-Con (20th-Fox), 20th wk 175

Chinese The Aportment (UA), 5th wk 180

Downtown Paramount ^Hideout in the Sun

Love Island (Monhottan),

2nd wk 70

Egyptian Ben-Hur (MGM), 35th wk 290


Rey Oscar Wilde (Four City Ent.), 3rd wk.. El

Arts The Captain's Table (20th-Fox),

3rd wk 55

Four Stor The Savage Eye (Cont'l) 100

Fox Wilshire Story ot Ruth (20th-Fox), 4th wk.

5-day 35

HowoM. Orpheum The Boy and the Pirates

(UA); Around the World in 80 Days (UA),



The Bellboy (Para); Torzon the


Magnificent (Para), 3rd wk 50



Hollywood Paramount Elmer Gantry (UA),

wk 170

Iris, Los Angeles The Lost World (20th-Fox),

2nd wk.; Journey to the Center of the

Eorth (20th-Fox), reissue 50

Loyolo, Vogue From the Terrace (20th-Fox),

2nd wk 200

Hall— I'm AH Right, Jack (Col) 290

Pontages—BeMs Are Ringing (MGM), 4th wk 125

The flouse of Usher

and 8 drive-ins

I (AlP); The Giont Leeches (AlP) 170

Eeverly Strangers When We Meet

(Col) 170

Worner Hollywood Search for Parodise


IIS HYDE ST. San FrcincKco (2) Calip.




for the week. "The Rat Race," opened at

the Golden Gate to a smash first week

with 160 per cent, followed closely by "The

Apartment" with 150 per cent in the

closing week.

Fox— Pollyanno (BV); Mysteries of the Deep

(BV), 3rd wk 85

Golden Gate The Rot Roce (Poro); The Music

Box Kid UA) (

Orpheum Cineroma (Cineromo), 4th wk.

I 60

reissue 275

Pcramcunt— 13 Ghosts (Col), 2nd wk 125

Stage Door The Subterraneans (MGM), 4th wk 225

St Francis Strangers When We Meet (Col),

4th wk 100

United Artists The Apartment (UA), 6th wk...l50

Vogue Sunset Boulevcrd (Para), reissue, 4th wk. 200

Warfield Bells Are Ringing (MGM), 4th wk 80


Jerry Shinbach, general manager of

Monarch Theatres, was touring Filmrow

along with Bill Holshue, manager of

the Lakeshore Drive-In

Jackter. district manager

. . .




Pictur?s, was calling on the accounts along

with Jules Needelman, local manager.

Jim Stockwell is closing his Elite

Theatre. Crawford, Neb. . Tru-Vu

Drive-In, Delta, was destroyed by fire and

is closed . screened "The Three

Worlds of Gulliver" at the Ogden Theatre

and had bus loads of orphans as their

guests at the screening .


Ricketson jr„ was interviewed on a television

show. On the Spot.

Filmrow visitors during the week were

M. Phlllipsen, Corral Drive-In, Hudson;

John Anselmi, Motor-Vu Drive-In, Rock

Springs. Wyo.: Bob Heyl, Wyoming

Theatre, Torrington. Wyo,; Sam Peinstein,

Kar-Vu Drive-In, Brighton, and Howard

Campbell, Westland Theatres, Colorado


Coastal Area Saturation

For 'Time Machine'

LOS ANGELES — Metro-Goldwyn-Mayer

is releasing "The Time Machine" on

August 3 in 45 theatres blanketing the

coastal belt ringed by San Diego, Long

Beach, Santa Barbara, Bakersfield and


More than $40,000 will be expended in

media-support of the H. G. Wells sciencefiction

classic. The release campaign is

designed to take advantage of population

fi.gures studied from the recent U. S.


Annual Fig Leaf Award

Will Go to Dick Powell

HOLLYWOOD — The Motion Picture

Costumers named Dick Powell as recipient

of its 1960 honorary Fig Leaf award, presented

annually to the producer or director

for distinguished use and understanding

of costumes.

The award will be made September 24

at the organization's "Adam 'n' Eve" Ball

at the Ambassador Hotel.

Large Core

Greater Crater Area


Even/y Distributed


JJarry Wallace, film buyer and advertising

director for United Artists Theatres in

Southern California, has terminated his

association due to an economy move. He

had been with UATC and with National

Theatres for 26 years.

Max Bercutt. assistant to Ben Kalmenson,

Warner Bros, executive vice-president,

announced his resignation effective

The Dick Ettlingers leave

July 22 . . .

September 1 for an extended European vacation.

Dick will take a three-month

leave of absence from his chores with Judy

Poynter's Film Booking Service.

Jack Berwick is back from a Denver

Joseph DiDonato has

business trip . . .

taken over the Balboa Theatre here from

ElectroVision Corp. on a lease basis . . .

Al Blumberg, National Screen Service

salesman, is on a three-week trip to Howaii

with Mrs. Blumberg.

Glimpsed along the Row: Wayne Hanson,

South-Lyn Theatres, Southgate; Arnold

Schaak, back from his annual Chicago

trek; Jack Goldberg, Aladdin Enterprises,

and John Lavery, chief barker of

Tent 25, back from his vacation . . . Charles

Bragg, Row insurance man, has completed

his vacation at Yosemite . . . Bernie

Rovich, manager of the Lyric Theatre,

Monrovia, has resigned.

s a screen game,

HOLLYWOOD fakes fop

honors. As a box-office affracfion,

it is without equal. If has

been a favorite with fheafre goers for

over 15 years. Write today for complete defails.

Be sure fo give seating or car capacity.


3750 Ookton St. • Skokic, Illinois


A Diyision of Radio Corporation of America

909 North Orange Drive

Hollywood 38, Calif. OLdfleld 4-0880

California— B. F. Shearer C ipony, Los Angeles— Republic 3-1145

B. F. Sliearer Cc pony. Son


Francisco— Underhill 1-1816

B. F. Sheore Compony, Seottle— MAin 3-8247

Oregon— B. F. Shearer Con iny, Portlond—Capitol 8-7543

Colorado— Denver Shipping &; Inspection Bureou, Denver—Acoma


1 Ufoh—Amusement Supply Co 225 West South Temple, Salt Lake

CItv 10. Em. 4-3669

BOXOFTICE August 1, 1960


. . . After

. . . R.

. . Mr.

. . The

. .

30 Original Staffers of Frisco Fox SAN FRANCISCO

Compare Memories of 31 Years Ago

Members of the original staff at the Fox Theatre sing "Hail, Hail, the Gang's

All Here" with Joaquin Garay at the piano. Sitting beside him is Lou Singer, Fox

usher in 1929. now manager of the Fox Redwood Theatres. Standing behind them

is Bob .•\pple, present manager of the San Francisco Fox.

Prize Spanish Production

Headed for San Francisco

SAN FRANCISCO — Irving M. Levin,

head of the San Francisco International

Film Festival, touring Europe in the interests

of the world-wide competition, has

revealed that the Spanish film declared

winner of the Berlin International Festival

was invited to the San Fl'ancisco event before

it won the German Golden Bear prize

at the recent contest.

"The Little Guide of Tormes" ("El

Lazarillo de Tormes" > , directed by Cesar

Fernandez Ardavin, that swept the field

at Berlin to win top prize, was spotted by

L2vin bDforc its victory. He secured the

promise of Un- Spanish producers to enter

the film in the San Francisco event. The

picture from Spain was the surprise winner

over the international field that included

Stanley Kramer's "Inherit the Wind."

"The Little Guide of Tormes," according

SAN FRANCISCO—Some 30 members

of the staff of the Fox Theatre when it

opened 31 years ago gathered recently at

the Leopard cafe for a dinner and to exchange

memories of the comradeship they

enjoyed under an outstanding management

in one of the world's largest and

most beautiful theatres. The group calls

itself the Fox Alumni Ass'n.

There were 227 persons on the original

Fox staff. The overhead was $42,000 a

week. There were 125 ushers, 16 doormen,

14 cashiers, a manager, an assistant manager,

treasurer, house manager, chief usher,

assistant chief usher, four captains,

two pages and 60-piece orchestra.

Today some are prominent businessmen,

including Hai-vey Binns of the AGE Discount

Stores: Arthur Bridgett, lawyer;

Sam Barnblatt, owner for 27 years of the

California Tire Co.; Graham Kislingberry,

public relations; "Doc" Wilson, organist

at Fox. now retired; Hermine King, piano

player; John Grunning, Internal Revenue

agent for 20 years; Joe Brennfeck, business

agent of the garage employes union;

Walter Swope, ex-chief of police at Millbrae,

now an attorney in San Bruno; Al

Graft, foi-mer politican; Pete Zelis, police

officer; Tom Maloney, fireman; Carl

Schilbred, maintenance shop with the city

of San Francisco; W. Winston, former

page boy, now in the moving business, and

Joaquin Garay, night club owner.

Still connected in the theatre business

are Herman Kersken, first manager of the

Pox. now managing director of Paramount

Theatre, Oakland; Lou Singer, manager of

the Fox Redwood Theatre; Bud Tapper,

manager of United Artists Theatre; Dick

Warfield, manager of the Embassy Theatre;

Warren Pechner, manager of the

Telenews; Lou Williams, manager of the

Royal; Ernie Hoffman, still working as a

projectionist at the Fox; William Ford,

projectionist at the Larkin; Bill Woutherland,

director of theatrical employes union,

and Frank O'Leary, business agent for

the stagehands union.

to reports from Berlin, captures the extraordinary

beauty and marvels of the

medieval period in Spain. It recently won

top prize in Spain as the "best" film and

was awarded top honors for its musical

score composed by Salvador Ruiz de Luna.

San Francisco's film festival is the only

event sanctioned by the International Film

Federation that includes the John.stoii

office. The occasion is the fourth year of

its activation and will be held October 19-

November 1.

Audrey Hepburn Will Star

In 'Mistress of Mellyn'

HOLLYWOOD— Audrey Hepburn will

star in "Mistress of Mellyn," to be produced

at Paramount by Henry Blanke. immediately

following completion of the

actress' top role in Jurow-Shepherd's

"Breakfast at Tiffany's. slated to roll at


the Marathon lot in September.

Cunrise at Campobello" opens at the

Marina Theatre October 6 for an exclusive

Northern California roadshow engagement.

San Francisco w'ill be one of

the only six cities to see the film this year

a two-month vacation, Mr. and

Mrs. Walter Preddy made their return trip

from Europe by the new TWA jet.

. . .

Ward Stoopes has reopened the Capri

Theatre on Courtland avenue. The 320-

ssat house was completely painted, a new

candy counter, stage curtains and lighting

William A.

fixtures were installed . . . Blair jr. opened the Parkwood Auto Movies

on Highw-ay 129. north of Cloverdale.


Wednesday evening. July 20

Coalinga Drive-In has been reopened by

Fred Cuthbert. who took it over from G. E.

Turner. The Roy Cooper office is handling

the bookings.

A preview opening of the Encore

Theatre. Sacramento, was held July 21 by

owner-manager Anson J. Longtin. who also

operates the Guild Theatre there .

Robert Bemis. manager of the Walter

Preddy Theatre Supply, returned from a

business visit at the Tahoe Drive-In, Lake

Tahoe. The firm recently installed a new

Boddie screen in the Empire Theatre, San

Francisco, and high intensity lamps were

placed in the Sky View Drive-In. Salinas

O. Bartel. service man for the company,

covered the Democratic convention.

Six neighborhood houses were showing

Warner Bros.. "Ice Palace" .


Theatre on 24th street has been

closed . and Mrs. Sam Guilbert,

managers of the Columbia Theatre, Firebaugh.

were on the Row shopping . . . The

Bloopers are in the lead in the summer

game of the mixed team of the 'Variety

Bowling League.

Adler Will Names Wife,

Children to Inherit

HOLLYWOOD—An estate of approximately

$4,000,000 was left by Buddy Adler

to his widow. Anita Louise Adler. and two

children. Melanle. 12. and Anthony, 10, it]

was disclosed when the will was filed for

probate in Santa Monica Superior Court.

The widow and attorney Arnold M. Grant

were named executors and trustees.

Real and personal property amounting

to approximately $1,900,000 was included

In the estate, and the balance was in deferred

payments from 20th-Pox and life

insurance policies.

Ed Morris Signs as Scripter

HOLLYWOOD—Ed Morris has been

signed by producer Fred Kohlmar to prepare

the screenplay for "Barbara Greer,"

upcoming production for Columbia release

based on "Barbara Woodcock," the

Stephen Birmingham novel.

Fess Parker as Elvis' Costar

HOLLYWOOD—Fess Parker has been

ipl for the costarrlng role with Elvis

Presley in "Flaming Lance. " 20th-Pox release

which David Weisbart will produce

and Don Siegel helm.

W-4 BOXOFFICE August 1, 1960

— ——


'Bellboy/ 'Pollyanna'

Lead Kansas City

KANSAS CITY— "The Bellboy" was almost

a "sleeper" at the Missouri here, turning

in one of the top weeks on that house's

books and providing the best Monday and

Tuesday business on record. Manager Mat

Plunkett says word-of-mouth is largely

responsible, since critical reviews were

lukewarm at best. "Pollyanna" was doing

afternoon business of magnificent proportions

at the Uptown, but evenings

weren't quite up to expectations. However,

the Disney attraction earned holdovers

there and at the Granada. "The Apartment"

stayed right up there in its fourth

week and was set to stay a fifth.

(Average Is 100)

Brookside Can-Con (20th-Fox), 6fh wk 365

Capri ^Ben-Hur (MGM), 26fh wk 1 75

Foirway Corry On, Nurse (Governor), 3rd wk...275

Isis, Vista end two drive-ins (day-and-date)

Circus of Horrors (AlP), The Angry Red

Plonet (AlP) 115

Kimo Jozz on o Summer's Day (Union),

4th wk 100

Midland Bells Are Ringing (MGM), 4th wk 80

Missouri The Bellboy (Para); Wolk Like o

Dragon (Para) 270

Paramount The Rot Race (Pora), 2nd wk 100

Plaza The Aportment (UA), 4th wk 235

Roxy Portroit in Black (U-l), 4th wk 100

Uptown, Granada Pollyanna (BV) 290

Loop Visitors Swell

Midsummer Grosses

CHICAGO—As is customary in this city

during the summer months, vacation

visitors contributed to the good attendance

in Loop theatres. "The Lost World,"

lone newcomer, opened nicely at the

Woods. "Prom The Terrace" went

through the second week at the Oriental

as a top grosser.

Capri Cat Girl (SR); No Morals (SR) 140

Carnegie Three Strange Loves (Janus) 155

Chicago Murder, Inc. (20th-Fox), 2nd wk 165

Cinestage Pay or Die (AA), 3rd wk 155

Esquire I'm All Right, Jock (Col), 4th wk 160

Monroe Glenn Miller Story (U-l); Horizons

West (U-l, reissues 145

Oriental From the Terrace (20th-Fox), 2nd wk. . .215

Palace Can-Con (20th-Fox), 15th wk 200

Roosevelt Portroit in Block (U-l), 6th wk 185

State Lake Bells Are Ringing (MGM), 5th wk...l85

Surt Carry On, Nurse (Governar), 9th wk 130

Todd—Ben-Hur (MGM), 31st wk 210


The Apartment (UA), 7th wk 190


Woods The Lost World (20th-Fox) 190

Woj-ld Playhouse Belles and Ballet (SR),

2nd wk 170

Most First Runs Prosper

In Rainy Indianapolis

INDIANAPOLIS — First-run theatres

were doing a better than average business

in most cases the past week despite some

heavy downpours over the weekend that

slowed attendance. "Hercules Unchained"

and "Bells Are Ringing" were the leading

new attractions.

Cinema ^Hidden Homicide (Rep); Hideout in

the Sun (SR), 2nd wk

Pollyonno (BV), 2nd wk




Esquire Jozz on a Summer's Day (Union) 110

Indiana Hercules Unchained (WB); Tarzon

the Magnificent (Para)

Keith's— Portrait in Block (U-l), 2nd wk


1 75


Loews Bells Are



(MGM), 22nd wk

I 75



Closes Theatre for Month

FRANKLIN, IND.—William Handley,

manager of the two local theatres, has

closed the Franklin Theatre this month.

Handley said he was unable to secui'e

enough suitable product to keep both theatres

open. The month's closing will allow

time to get employe vacations out of the

way and build up a backlog of pictures

with which to reopen the Franklin.

Big Film Vault Fire

40 Years Ago

Served as Industry Object Lesson

KANSAS CITY—Just as the 40th Anniversary

edition of Boxoffice was going

into the mails, a note in the "40 Years

Ago" column of the Kansas City Star reminded

local film people of another event,

and not such a happy one, which also

happened in July 1920. This event, too,

like the founding of The Reel Journal,

predecessor of Boxoffice, had far-reaching

and long-term consequences. This was

the costly and damaging fire which hit

the then-new Film Exchange building at

17th and Main, doing $607,500 worth of

damage. Almost miraculously, no lives

were lost and no severe injuries were suffered.

Arthur Cole, who was "right in the

middle of it," has vivid memories of the

day. The time was around noon on Friday.

July 23—which in itself was on the

fortunate side, Cole said, since less film

was generally in on Friday than most other

days. The building had 12 floors, all of

which were occupied by various film exchanges

and related concerns, large and

small, (The Reel Journal had a cubbyhole

on the fifth floor) and the film

storage vaults were built in a vertical row

one above the other all the way up the

building. All—with one notable exception

T-had considerable window area with thin

glass panes painted black to guard against

the sun's rays.

Cole says the most popular conjecture

at the time was that the sun's midday

rays penetrated one or more small areas

where the black paint had blistered and

flaked away and ignited the highly flammable

film. In those days, no storage cans


PAIGN—Darrel Presnell, director of

adTertising and public relations for

the NT&T Midwest division in Kansas

City, is seen laying: out a special campaign

for the circuit on "Thunder in

Carolina," the Howco International release

which has as a background the

famous Southern 500 stockcar race at

Darlington, S. C. The picture was given

a lOO-theatre saturation premiere in

the CaroUnas and has gone on to excellent

business in major city first run


were used and the reels of film hung open

in the vaults.

The 12th floor was occupied by Famous




and on that Friday Manager Joe Gilday

and Assistant Manager Cole were sitting

in the office when the flash fire broke out

with a terrible "whoosh" in the vault.

The thin panes shattered as pinwheels of

exploding film went rocketing out the

windows, showering sparks on nearby

buildings and setting the torch to fabrictopped

cars parked in the street below.

Burning reels, combined with intense

heat, started the vaults burning on the

11th floor also but the fire spread no further

down and had burned itself out within

a matter of minutes. The good offices of

Gilday and Cole in seeing that the inspection

room girls got out to safety resulted

in compliments from the fire department

and the bestowal upon the two men of engraved

gold watches from Famous Players-Lasky.

In spite of the destruction of its entire

film supply, the exchange was able to meet

most of its booking commitments, Cole recalls,

through the fortuitous circiunstance

that the company was at the point of

opening an exchange in Albany, N. Y. A

series of long distance calls resulted in

the Albany film being put aboard the

Twentieth Century Limited and hurried to

Kansas City by Monday morning.

This terrible destniction in a building

thought to be "fireproof" caused the entire

industry to take a long second look at

the mechanics of film distribution with

the result that film reels began to be

stored in metal containers and that film

exchanges were isolated one to a building

and the buildings were kept to one or two

floors to reduce the fire hazard.

The vault which was mentioned above

as a "notable exception" because of having

a vent through the roof and no windows

was untouched by the fii-e which

completely destroyed vaults on either side

of it. This object lesson was taken to heart

also and future vaults were constructed

along this principle.

Although the Kansas City Film Exchange

fire was costly and could have

been tragic, the lessons learned from it

were valuable in the shaping of Filmrows

in exchange centers here and abroad since

it was not until many years later that

fire-resistant film was developed and put

into use.

Fence Destruction Charge

DECATUR, IND.—Gary Hey, 19, Willshire,

Ohio, was arrested on a charge of

driving the car that knocked out part of

the wall at the Decatur Drive-In on a recent

Saturday evening. The car left the

theatre at high speed, got out of control,

crashed into the fence at the front of the

drive-in, backed away and sped down the

highway. However, it left behind a bumper

bolt and part of the bumper. With these

clues, investigating officers were led to

the youth's home. The car was found hidden

in the barn and stripped of the

damaged parts.

BOXOFFICE August 1, 1960 C-1


' 26




^he Cozy Theatre at Chetopa. Kas.. has

been sold by Mrs. Nellie Martin to Don

Bowin of Parsons. The theatre has been

closed since Martin's death approximately

a year and a half ago. It is Chetopa's only

theatre and ha.s a seating capacity of 400.

Bowin said he plans extensive remodeling

and expects to open about September 1.

Bowin also operates the Liberty Theatre

and Cherokee Drive-In in Columbus, having

taken them over in April.

The hearts of all on Pilmrow and in the

Kansas City trade territory go out to Ed

and Mary Jane Hartman in the sudden

and shocking death of their daughter

Claudia. 13. who died during spinal

surgery at St. Luke's Hospital Thursday

afternoon, July 28.

Shreve Theatre Supply received word

from Sarcoxie of the death there of John

Travis at his home Monday night, July

25. Traxis. a longtime exhibitor at Sarcoxie,

Pierce City and Carl Junction, had

been in failing health for the past year

and had received treatment at K. U. Medical

Center several times. His mother, who

still owns the theatre at Sarcoxie, which

is closed, is not at all well and is uiider

treatment in the Mount Vernon Sanitarium.

Also sui-viving Travis are his wife

and daughter. Services were from the

Methodist Church in Sarcoxie Thursday

afternoon. July 28.

Sympathy is extended to Elmer Dillon,

owner-operator of the National Theatre

here, in the death July 23 of his mother,

Mrs. William E. Hahn, 73. Death came in

her sleep at the home, 2407 North 13th

St., Kansas City, Kas. She was born at St.

Joseph and moved to Kansas City, Kas.,

50 years ago. Her grandfather was William

D. Russell, who had been active in organizing

the Pony Express. Dillon, who formerly

lived in Kansas City, Kas., moved

over to the Missom-i side some months

REPLACEMENT PARTS for the faltowing



. . . . RCA


/// Ports Shipped at Once

Shreve Theatre Supply Co.

217 West 18th HA 1-7849 Kansas City, Mo.


A Division of Radio Corporation of America

221 West 18th Street

Konsos City 8, Missouri HArrison 1-6953

HUMDINGt:!^ SPEAKERS $3.95 each




lis West 18th Konso. City B, Mo.

Boltlmorc 1-3070

ago. now making his home at 5621 Kenwood.

The news is good from one of our hospitalized

friends—Morry Relder. The latest

news from Room 409, Menorah Hospital,

is that he can now have visitors and

is improving. Several blood donors have

volunteered on his behalf, but more still

are needed, according to Ab Sher, who is

asking that Motion Picture Ass'n members

make a little extra effort to find the remaining

needed donors and have them get

in touch with Sher at GRand 1-2094.

At Paramount Bob Cloughley. salesman,

was putting in his two weeks of active

training with the Army Reserve at Ft.

Carson, Colo., and Mary Lou Goss, stenographer,

accompanied her husband to Dallas

where he -vas competing in a model

plane rally. Ruth Corless, ledger clerk,

was visiting with a sister in Denver.

Oscar Johnson of Falls City, Neb., and

Hiawatha, Kas., was in town with the

news that his Breezy Hills Drive-In near

Palls City went back into sei-vice Sunday

night, July 24, after having been flattened

several weeks before by some of the more

rambunctious breezes for which it w'as

named. This time, Johnson says, the tower

is of concrete block constiiiction and

should be able to withstand a pretty forceful


Nineteen Women of the Motion Picture

Industry, including one guest, staged a

watermelon feast for the veterans at

Wadsworth Monday, July 25, in place of

the monthly bingo party which is a permanent

WOMPI project.

Enough ice-cold

melons were on hand for "seconds" and

even for "thirds" for some of the real

watermelon-lovers. The evening was perfect

and the party was an outdoor affair,

the melons being cut and served on long

picnic tables. Particularly handy with the

big knives were Mai-y Heueisen, Berniece

Powell, Thelma Masters, Margaret Stanley

and Olive Anderson. Others carried

trayfuls of cut slices to those in wheelchairs

and others handed around napkins

and conversed with the guests. The nonmember

volunteer was Billie Mistele's sister,

Mrs. Bobbie Mudge. Other members

making the trip included Bessie Buchhorn,

Goldie Lewis, Billie Mistele, Alna

Nece. Esther Richter, Grace Roberts,

Gladys Melson, Merle Benton. Lucille Hathorn.

Vera Wood, Goldie Woerner, Myrtle

Cain and Marje Sweeney.

The July business meeting of the Kansas

City WOMPI chapter was held Tuesday


in th" Columbia clubroom with Pi-esident

Gladys Melson pre.siding. New member

Charline Lawson, Howco Exchange

booker, was introduced as was prospective

member Willie Chauvin of the Calvin Co.

The club voted to sponsor a bus in the

Santa Claus in August cavalcade to the

Uptown Theatre Tuesday 1 9 > . Delegates

and alternates to the WOMPI international

convention in Toronto in September

were chosen. They are Gladys Melson and

Phyllis Whitescarver, delegates, and Alna

Nece and Bessie Buchhorn, alternates.

Service and finance committee project

proposals were discussed, with Finance

Chairman Goldie Woerner reporting that

the sale of greeting cards is going well,

and that Christmas card folders will be

available for inspection within a week or

two. After the meeting was adjourned,

several of the members went to La Louisiane

for dinner.


More Anniversary Congratulations

To Ben Shlyen:

Heartiest congratulations on Boxoffice's

40th anniversary and your four decades

of dedicated service, particularly to

the exhibitors in the Kansas City area.

You have championed our causes all

through these many years and are continuing

to stand four-square behind us in

our endeavors to improve our status. With

best personal wishes to you.



United Theatre Owners of the Heart of


To Ben Shlyen;

It is indeed a pleasure to extend congratulations

to you and your loyal and

talented staff on the occasion of your 40th

Anniversary as editor-in-chief and publisher


I recall the first sparkling Reel Journal

in 1920 with your candid and inspiring

editorials and fine, accurate news coverage.

With the acquisition of the new' masthead,

BoxoFFicE soon grew into national

prominence and gained eager acceptance

by the motion picture industry. Your keen,

practical insight of exhibitor problems

soon attracted thousands of loyal subscribers.

Your willing support and cooperation in

all motion picture activities, particularly

with exhibitor associations, has been a i

shining star in your crown. Long may you

wave, Ben! Warm personal regards.

Tivoli Theatre.

Maryville. Mo.














"Revolt of the Slaves." a UA release, iB

based on Cardinal Wiseman's novel,


STEBBINS Theatre Equipment Co.

Repairs— Ports and Supplies

Ideal Seating Co. Fine Chairs

1804 Wyondotte Kansas City 8, Mo.

GRand 1-0134 • Night DRexol 1-2791

C-2 BOXOFFICE :: August 1, 1960















: dale.




! from

I The







I versal,





I Also









. . The


. . Herbert

. .

ST. LOUIS Two Famous Wehrenberg Bears Escape

navid Hedison, star of the 20th-Pox production,

"The Lost World," was in the

city July 26 giving interviews and promoting

the new film which opened here

July 29.

An exhibitor screening was given July 22

to approximately 25 area exhibitors by

Harry H. Haas, Paramount manager. Haas

spent part of a week in Dallas at one of

five regional merchandising conferences

learning the new showmanship techniques

created for the promotion of Alfred

}\ Hitchcock's "Psycho." Haas brought to

area exhibitors the material given him in

Dallas on enforcement of the "no one

admitted after the start of the picture"

presentation policy, special newspaper ads,

radio spot commercials and TV trailers.

"On2-Eyed Jacks" was viewed at a special

sneak preview July 21. Audience reaction

was called "very good," "most enand

"excellent" by Paramount

executives here.

. . . Also

Frank X. Reller, manager of the American

Theatre, Wentzville, who attended the

Democratic National Convention, was seen

on Filmrow this week

were Albert Smith, State, Nashville.

111.; Eddie Clark, Metropolis, 111.; Mr.

Mrs. Monroe Glenn, Fulton; Bernard

Lebanon, 111.; Herman Tan-

Vandalia, 111.; Bill Waring, Carbon-

111.; Charlie Beninati, Carlyle, 111.,

Vic Klarsfeld, Cape Girardeau, who is

looking good again and reports recovery

a recent heart attack.

Mount Vernon i Indiana) Drive-In,

( which has been closed for some time, is to

opined the second week in August .

Hildebrand, booker's clerk at Uniis

moving to Detroit . J.

who has handled sales for

United Ai'tists, is moving to Dallas soon to

go into the insurance business.


Ken Siem, office manager of United

'Artists in Milwaukee, visited St. Louis for

;a few days. Those on vocation include

'Barbara Cuddy. United Artists, who will

visit Marissa, and Joe Howard, Allied

Artists, visiting his daughter in New York

.City . . . Returning vacationists include

(Jackie Marcallini and Barbara Horowitz,

United Artists, who both spent their holi-

;day in New York City, and Marge Collins,

Artists, who vacationed in Chicago.

planning vacations are Jackie

JAubershon, Allied Artists, who is expect-

'ing a visit from her sister and family; and

JHermine Burgdorf, Columbia . . . Herman

iGorelick, manager Realart, is in Louisville,

;Ky., selling to the Ornstein Booking Servlice

. MITO board of directors held

ja luncheon meeting at the Chase to discuss

plans for speakers and entertainment

'for the convention August 29 to which

are expected . officers

conduct their first meeting in office

July. 27.

Columbia Film Scheduled

YORK—Hall Bartletfs "All the

Young Men" will open August 18 at the

Theatre in Chicago, according

to Rube Jackter, Columbia vice-president.

Becoming Rugs; Find New Zoo Homes

Santa in August to Greet

Record Number of Kids

KANSAS CITY — Local youngsters—

about 2.000 of them this year—will get an

exclusive preview of Christmas holiday

spirit when Santa Claus in August comes

along Tuesday (

9 This outing is an an-

> .

nual event sponsored by the men of the

Motion Picture Ass'n of Greater Kansas

City. Ab Sher, MPA president, said "No

program ever undertaken by the motion

picture industry here has had the wonderful

public i-elations value of this simple

idea. The kids love it and the city loves us

for doing it—and we love to do it, so

everybody wins."

Chairman Ed Hartman has been receiving

strong assistance from committee

members Gene Snitz, Bill Kelly, Dick

Orear, Martin Stone, Prank Thomas, Joe

Redmond, Leon Robertson and particularly

from Arthur Cole, acting as contact

man with the city welfare department,

and L. J. Kimbriel, who has the exacting

job of getting the buses pledged.

The Uptown Theatre will be the site of

the party and "Raymie," Allied Artists

film starring young David Ladd, will be

the feature. Bill Kelly, last year's wonderfur

Santa, again will do the honors—but

would appreciate a few "keep cool" tips,

having been temporarily overcome with

heat in his costume last year. Kimbriel

and Sher estimated that the larger number

of children to be entertained this year

would boost the total of needed buses up

from 21 to 27, making this year's task the

biggest yet.

UA Delays Shooting Start

On 'The Hoodlum Priest'

ST. LOUIS—Shooting on the production

"The Hoodlum Priest," which was scheduled

to begin here July 18, was postponed

until July 28 and possibly until after

August 1 by United Artists.

Don Mui-ray, who will star in the title

role, and is interested financially in the

production, has taken the stoiy from the

work on behalf of ex-convicts by Charles

Dismas Clark, SJ, who operates Dismas

House, known also as Halfway House. It is

used for the rehabilitation of men recently

released from prison.

Both Mun-ay and his partner, Walter

Wood, in the Murray-Wood Co., were in

St. Louis a month ago to confer with Father

Clark and MoiTis Shenker, widely

known criminal lawyer, who has aided the

priest in his work during the past 15


The entire picture will be shot on location

in St. Louis, using as nearly as possible

original settings.

No explanations were given for the delay

in beginning production which is

scheduled to take 18 days.

'Alaska' Added to Title

NEW YORK—"North to Alaska" has

been chosen as the final title for "Go

North," starring John Wayne, which will

be a 20th Centui-y-Fox November release.

ST. LOUIS—Herein lies the tale of three

black bear.s—and how they became two

white elephants.

After almost a year of futile attempts,

Edward Spradlin, manager of the South-

Twin Drive-In, contrived to find a proper

home for Louie and Suzy, the two surviving

black bears. The third member of

the trio, Blackie, the largest bear, died

of distemper in Februai-y.

Paul L. Krueger, president and general

manager of the Fred Wehrenberg circuit,

acquired the cubs shortly after the mother

bear was shot in the fall of 1955. He

named them and began exhibiting them at

his three drive-in theatres, South-Twin,

Ronnies' and 66 Park-In.

For several months the bears were quite

a novelty in South St. Louis. But, finally,

most of the children became acquainted

with each theatre's bear and their exhibition

value diminished.

But Blackie. Louie and Suzy stayed on.

After Blackie died, Spradlin was asked

to find some way of dispossessing the

bears. But who wants a gi-owing, common

variety black bear?

Undaunted by refusals Spradlin took his

unbearable problem to the newspapers,

wire services, radio and TV. And found

sympathetic, if laughing, eai-s and good

publicity for the Wehrenberg ciixuit and

current films playing at South-Tu'in.

Even the large St. Louis Zoo and eminent

George Vierheller listened— and said

an emphatic NO!

Just as Spradlin had exhausted all

possibilities and decided to let the Humane

Society handle the animals, his

children boycotted him. His family pleaded

with him to try again.

Finally an ideal home was found in a

small zoo in Hayti, a small community in

the boot heel of Missouri.

And the bear facts were summed up by

Spradlin's daughter who spoke for all

the childish customers when she said, "Oh,

goody! Now no one will make a rug out of


ABBOTT THEA. EQPT. CO.. Chicajo, 111.

MISSOURI THEA. SPLY. CO., Kansas City. Mo.

STEBBINS THEA. EQPT. CO., Kansas City. Mo.


96-17 Norfhern Blvd. Corono 68, N. Y.



Select Drink Inc.

4210 W. Florissonf Ave. Phone

St. Louis 15, Mo. Everaren S-S93S

BOXOFFICE August 1, 1960


. . . The

. .

. . Andy

. . Harry

. . Sam


^jdward Novak has been named manager

of the Chicago offices of the National

Theatre Supply Co. He succeeds Roy

Rosser jr., who resigned after many years

with National to join the Brunswick Corp.

20th annual National Audio-

Visual Convention and Exhibit will be held

August 6-9 at the Morrison Hotel here .

Revere Camera Co., headed by Ted Briskin,

has been taken over by Minnesota Mining

and Manufacturing Co.

Automatic Canteen Co. has taken over

the Nationwide Pood Service Co. operations

involving concessions in theatres,

factories, offices and institutions. Ben

Regan, president of Nationwide, now becomes

a director of Automatic Canteen.

Larry Woolf has joined Graphic Pictures

as producer, it was announced by Robert

Estes, president of Graphic. Woolf has

been associated with Pilmack for several

years . . . Latest reports on Jack Kirsch

indicate that he is much improved and

able to return to business.

"The Bellboy" opened in some 60

theatres in Chicagoland and reports say

the film is doing well in most of the

situations ... Si Greiver has been appointed

to handle the booking and buying for

the new Oasis Drive-In which is being

constructed at Higgins and Touhy by Oscar

Brotnian. The opening is scheduled for

September. Greiver will also do the booking

for the California. Jackson Park and

Old Orchard theatres.

At Warner Bros., Betty Bruggeman of

the publicity department is vacationing.

Helen Queenan is spending her holiday

visiting with relatives in Mississippi and

New Orleans . . . The Palace at Crown

Point, which has been closed for some

time, reopened July 31 under the joint

ownership of Ed Pruscucki and Joseph


Owners of the Biltmore are continuing

to operate the Biltmore Theatre since

B&K relinquished their lease in July.

Alvin Frank has been named manager and

Allied Theatres of Illinois will handle the

booking and buying.

As a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

it is without equal. It hat

aeen a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or cor capacity.


37S0 OoUnn St, • Skokic, Illinois

Joseph E. Levine, promoter of "Hercules

Unchained," was here for the launching of

the campaign which is heralding the Friday

i5i opening in 80 situations. This

will include neighborhood houses in the

Chicagoland area and downstate.

Thirteen drive-ins which participated in

the simultaneous first-run opening of

"Hannibal" reported outstanding business.

The film went into 79 theatres throughout

this area for the initial showing . . . Walter

Winchell, here for the Republican convention,

said he is set for a leading role in

Universal's "Dondi" . . . Dave Sandine, in

charge of maintenance for H&E Balaban,

returned from a vacation in northern

Wisconsin . Nichols, manager of

the Windsor, is enjoying a vacation.

Mike Yelk, manager of the Milford

Theatre, is at Edgewater Hospital following

a heart attack . Levinsohn of

Chicago Used Chair Mart said his company

has completed two rebuilding jobs for the

Pioneer circuit in Atlantic and Sac City,

Iowa . . . Robert Sherman has rejoined the

Stanley Warner staff and will be assistant

to Pete Pisano at the Avalon. Sherman

was formerly at the Capitol.

At Universal, Herb Martinez, Paul

Sadzeck and Marlene Jablonski are vacationing

... A delegation of teenage fans

met William Castle on his arrival here in

connection with the opening of "13

Ghosts" at the Chicago Theatre . . . The

management at the Todd Theatre reported

that at the end of the 31st week more

than 300.000 persons had seen "Ben-Hur."

Daily matinees will continue until Labor


Donald Crisp stopped off en route to

New York where he boards the S.S.

America for Scotland. Crisp said he will

be joined there by Walt Disney for whom

he will star in "Grey Friar's Bobby" .

Gertrude Tucker, who has been on the

Universal staff here for 42 years, is

giving "how-to" tips to her niece, Helen

Silvers, who is starting in the business at

United Artists . . . Ace Seating & Upholstering

Co. is reupholstering the seats

in the Alex Theatre, Crown Point.

Harry Kalmine, vice-president and general

manager of Stanley Warner Theatres,

was here to meet with local staff members

and also to discuss plans with his group

in Milwaukee


Balaban, with his

two cochairmen, Harry Lustgarten and

Irving Mages, are sending out last-minute

reminders in connection with the Variety

Club's Golforama to be held August 26 at

the Elmhurst Country Club. Tickets at

$12.50 provide golf, softball, cards, lunch

and a steak or lobster tail dinner.

Nancy Root, who appears in the new

fihn, "College Confidential," arrived here

as a California delegate to the Republican

convention ... A pocketbook edition of

"The Prime Time," written by Mrs. Irwin

Joseph, is being submitted for publication.

It is to be distributed in connection with

the film bearing the same title. Mrs.

Joseph has also authored two of the books

complementing "Because of Eve," which


distributed by Modern Film Distributors.



Hunter, producer for Universal-International

Pictures, while visiting in

Chicago, looks over several young

ladies who are entrants in the Miss

Chicago Pageant. More than 100 applicants

already have been entered

in the contest, which is sponsored by

Variety Club of Illinois. The winner

will be selected August 5 at a Coronation

Ball in the Sheraton Towers

Hotel to represent the city of Chicago

in the Miss America contest in

Atlantic City in September.

Kansas City Exhibitors

Get 'Psycho' Sales Tips

KANSAS CITY—Friday i22i afternooi

Harry Hamburg, Paramount exchang

manager, presented to a group of locii

exhibitors the Alfred Hitchcock plan fc

showing "Psycho." Hamburg himself ha

earlier attended a regional meeting i

Dallas where the plan was explained i


Mainly the plan calls for no admittanc

and seating after the film starts, since i

this type of show the suspense is killed

patrons see the end before the beginnin

Martin Stone brought his recordt

machines and played the Hitchcock tape

cleverly worded, to make his point wll

exhibitors. Following these, the reguls

trailer was shown. Then an exploitatic

kit. containing pressbook, mat and con

plete instructions, w'as passed out to eac

person present.

Columbia's "Try, Ti-y Again" is the sto

of the gay adventures of a young marrii



A Division of Radio Corporation of America

1322 So. Wabash Avenue

Chkago 5, Illinois WAbash 2-067'

thewPre equipment


"Everything for the Theatre"

C-4 BOXOFFICE August 1, n3









Gabaldon Story

Bows in Carolinas

Gabaldon, one of

heroes of World War II, on whose life

story Allied Artists has based its new


Guy Gabaldon, World War U

Marine hero on whose exploits Allied

Artists' "Hell to Eternity" is based, is

welcomed at the Charlotte airport

prior to the film's world premiere at

the Center Theatre, Jacksonville, N. C.

From left to right: W. O. Carmichael,

Allied Artists manager, Charlotte; E.

G. Stellings, president, Stewart &

Everett Theatres; Gabaldon, and J.

Ray Miller, vice-president of the Go-

Getters Club, Department of North

Carolina, American Legion.

motion picture, "Hell to Eternity," arrived

liere Tuesday (19) for a week of personal

appearances in connection with the film's

world Premiere Wednesday (27) at the

Center Theatre in Jacksonville. N. C.

Ernest G. Stellings, president of Stewart

& Everett Theatres, which operates the

Jacksonville theatre, was Gabaldon's host.

"We were happy to have this great hero

who captured more than 1,000 of the enemy

single-handed in Saipan visit with us,"

Stellings said. "After he was knocked out

of action and wounded, Gabaldon returned

to this country and was a language instructor

at Camp Lejeune, which is the

prime reason for our asking Allied Artists,

producers of the film based on his life, to

give us the world premiere for the first

time in the history of our circuit."

Now 34, Gabaldon joined the Marine

Corps at 18 because of his knowledge of

the Japanese language. In January 1945,

on Saipan, according to official records,

Gabaldon is credited with killing 34 of the

enemy and captured, single-handed, more

than 1,000 Japanese troops. He took his

prisoners in lots of from two to 50, storming

pillboxes and going into caves of dense

jungle undergrowth, finally capturing 800

in one swoop.

George Sherman Planning

'Peck's Bad Boy' Remake

HOLLYWOOD — George Sherman is

planning to film "Peck's Bad Boy" for his

own Shergari Corp., independent film unit

which has just completed "For the Love

of Mike" for 20th Century-Pox release.

Based on the George Wilbur Peck stories,

the film has been made twice.

Delightful Comfort, Beauty Please

Patrons at Remodeled Sumter House

Obion, Tenn., Strand Is

Opened by Bill Burton

OBION, TENN.—The Strand Theatre,

closed for a year, has been reopened by

Bill Burton of Samburg. Burton said that

attendance during early days of the new

operation has been encouraging. The

Strand is open each evening and has

matinees on Saturdays and Sundays.

Burton, who is 27, has a radio background

and is combining it with the operation

of the theatre. He has set up studios

in a beauty shop adjacent to the Strand

and broadcasts a six-day-a-week radio

series over WTRO, the Dyersburg station.

Burton's program features music, local

news and guest interviews between 1 and

2 p.m.

Burton, who was born in Samburg,

graduated from Hornbeak High School

there in 1949 and went on to Keegan's

radio and television school in Memphis.

He worked for WCMT in Martin and

WENK with the Reelfoit Rebels, a rock 'n'

roll band.

Two New Orleans WOMPI

Delegates to Convention

NEW ORLEANS—Mrs. Carmen Smith,

president, and Jane Ella Moriarty, immediate

past president, were elected delegates

to the International WOMPI convention

in Toronto. The alternate delegates

are Audrey Hall and Bernice


Among other WOMPI members who are

making arrangements to attend the convention

are Gene Barnette, Marie Berglund,

Jane McDonnell, Lee Nickolaus and

Blanche Gubler. Blanche's husband Milton

also will be in the contingent. Several

plan to leave here September 6 via jet

plane to New York, then on to Toronto.

Kerwin Mathews and Judi Meridith are

starred in United Artists' "Jack the Giant



salesman Edward R. Bendler, left,

gives a $100 U.S. savings bond to Gene

Patterson of the Wink Theatre, Dalton,

Ga., for the best campaign on

"Please Don't Eat the Daisies" put on

by a manager of Martin Theatres.

SUMTER, S. C. — Throughout this

month, the Sumter Theatre has been delighting

theatregoers here with its pleasant,

new appearance after 60 days devoted

to remodeling.

A larger and brighter marquee, a remodeled

lobby and concessions stand and

new stereophonic sound system are among

the improvements.

The marquee is the latest in theatre

signs and features red and blue plastic letters

12 inches high, compared to the old

eight-inch letters. Slimline tubes, 72 inches

long, are used to light the letters at

night and gives the theatre a Broadway



Inside, the lobby has been made larger

and decorated with crab-orchard stone and

corrugated transite. Walls have been

painted a mist green and new vinyl tile

has replaced the old flooring.

To provide a larger and more attractive

lobby, the doors opening from the old

vestibule were torn out and new ones were

placed near the ticket office. New lighting

also has been installed.

New red pin-stripe carpet adds beauty

and comfort to the stairway leading to the

mezzanine, lounges and restrooms, all of

which have been made more attractive

with new wallpaper, new carpets, new furniture,

mirrors and lights. Mu'rored cosmetic

tables have been added in the ladies'


The new stereophonic sound system, in

addition to improving the quality of the

sound of the pictures, will make it possible

to provide "living stereo recorded music."

The larger concessions stand has been

relocated so as not to interfere with traffic

to and from the auditoriimi. The de luxe

counter provides more space for confections.


Kermit E. Ward has been manager of

the Sumter Theatre since its formal opening

on Aug. 31, 1936. He has seen many

improvements made to the movie house,

which cost approximately $120,000 to consti-uct

and equip in the then City Hall

uiiding. Today, he feels the newly remodeled

theatre is "in keeping with the

progi'ess of the modern growth of Sumter"

and pledges that "we will strive to bring

to the fine people of Sumter the best In

entertainment and comfort."

Other personnel at the Sumter are R. L.

Gardner, house manager; Mrs. Patricia A.

Corbett. secretary to Ward; Mrs. R. L.

Gardner, hostess; Mrs. Eleanor B. Ban'ow,

concessions attendant; Delores Ham, head

cashier: Chandler Gilchrist, chief projectionist;

Johnny Cochran, relief operator;

Manford Garris and Dennis Lipford, ushers,

and Hem-y McCoy, janitor since the

theatre's opening.

Free Shows in Park

TORONTO—Free motion picture shows

in the open air appeared here. The programs,

which are being presented regularly

in city-owned Willowdale Park on Bloor

street, are sponsored by the Toronto and

District Film Council.

BOXOFFICE August 1, 1960


, . And

. From

. . R.





r^ol. and Mrs. William F. Ruffin will cclebrate

their 40th wedding anniversary

Tuesday evening t2) from 7 to 10 at their

Covington home, 214 East Liberty Ave.

Colonel Ruffin. Mrs. Ruffin and their son,

W. P. Ruffin Jr., operate the Ruffin

Amusements Co.. at Covington. The firm








But wotch out for that demon—false economy!

Trying tc fill a house that's full of

battered, torn seats, for instonce. Rehabilitating

them—filling your house with comfortable,

happy potrons—pays off in reol

economy .

profits! Want to talk it

over? Just call us . . . today!

Now Available-

The NEW "VINYL-foam"


More durable, more comlortable, salerl Fire

moth resislonl, won't lump, sag or discolor.


Molded lo "brealhe"



Detroit Fox Building

Is New Allied Home

DETROIT—The Allied Film Exchange,

owned by Jack Zide, and the only independent

film exchange still left in the

central business district, has moved from

the Film Exchange Building to the Fox

Theatre Building. This leaves three whole

floors of the 35-year-old Filmrow headquarters

virtually vacant—the fifth and

sixth floors are now empty, while only the

screening room and the buUding office still

remain on the seventh floor. Only three

exchanges are left in the building—MGM,

Warner Bros., and Columbia.

Zide, after moving into his new office,

contemplated the huge sloping roof of the

6,000-seat Fox Theatre, located beneath

his office windows, and promptly announced

he would try to rent it for 24-

sheets for the trade. The big expanse,

although invisible to the general public,

would be very visible to offices in the Fox

Theatre Building, where offices of various

circuits and booking groups are located.

Zide figured he might be able to arrange

a true promotion deal for the advertising

space on the roof by swapping

film rentals with the management of the

Fox Theatre.

Variety Village Boys

Hold Variety of Jobs

TORONTO—Reporting on the academic

or vocational accomplishments of this

year's graduates from the Variety Village

School for Crippled Boys, J. Arthur Robertson,

principal, pointed to the wide diversification

of occupations for which the

youths had qualified and were now employed.

A number of graduates have become

clerk-typists while others come under the

classification of office assistants. Two of

the boys have jobs as watchmakers and do

repairing. This has been a fairly popular

course in recent years. One student became

a draftsman for heating equipment and

Installations, while several of the teenage

graduates were able to engage in sheet

metal work and electric welding in spite

of physical shortcomings.

Jack Elliott Establishes

Industrial Film Company

DETROIT—A new firm for the production

of industrial motion pictures is being

established by Jack Elliott under the name

of Jack Elliott Productions, with offices

in New York City and Las Vegas as well

as Detroit.

Elliott, formerly a song writer with a

screen Oscar to his credit, has been national

creative director for W. B. Doner

and Co., national advertising agency, for

the past two years. The new firm will also

produce radio-TV commercials and have

an operational tie-up in Paris.

Free Shows at Museum

OTTAWA—The theatre in the National

Museum of Canada has opened a summer

season of film shows free to the public,

with performances at 3 p.m., Monday

through Friday, and on Wednesday night

at 7 o'clock.

As It Looks To Me ^S!


A Showma n's Views on Merchandising Motion Pictures


work is simply an IQ test automatically

determining if you have the energy and

abUities to organize others. It says so

right here in this book that we've just

read. Someone has written that cleanliness

is next to godliness. Perhaps that's

the basis for this author putting neatness

first. Men who have a method, a system,

get more work done and do better jobs.

Yet they have more leisui-e hours on and

off a job. Better have a talk with yourself.

GOOD EQUIPMENT, modern tools with

which to work in this Jet Age are "musts."

Outdated things like old typewriters,

hand-pull adding machines, etc., should

be replaced. They cost more in loss of time

—and today labor is the big item of expense—than

would their replacement with

new, modern, faster mechanical aides. Yet,

give a theatre manager who is disorganized

the very finest of evei-ything with

which to work and he stUl won't get a

good job done. He lacks system, or knowhow.


can't remember. They forgot to get

change, they forgot to get their ad copy

to the newspaper, they forgot to call the

express office. When you meet this type,

watch out. They'll forget half the things

they're assigned to do on a campaign.

Forgetfulness is just like remembering

both are habits. If you can't remember,

write it down. Write so that you or anyone

else can read it. From your local

printer supply yourself with a huge deck

of forget-me-not cards. Ask for "tagboard

weight stock." Get them cut 3x4 inches or

about the size of a deck of playing cards.

Get 1,000 gold cards, 500 green cards, 500

white cards, 500 red cards and 500 light

brown. They'll cost a couple of bucks.

WITH THESE CARDS you wUl start

making notes—one item to each—and

breaking down and assorting your problems

and things to do, automatically, by

colors. For example put everything that is

dangerous unless taken care of promptly

on red cards—such as the roof leaks, the

electric socket on the com popper needs

replacing, new glass for the window in the

ladies' room, etc. Keep all of your red

cards together, secured with a rubber

band, before you on your desk. Use the

gold cards for all items that will make

your theatre money—such as calling the

radio station, getting out advance ad copy

or making a tie-up on a certain film with

the PTA. Use the white cards for all personal

items—such as picking up the son

after school, buying some booze or phoning

your mother. Use the green cards for

reminding you of everything about which

you need to get an okay—or on which you

want a "green light"—such as getting a

cartoon booked for two weeks from Sunday,

asking the office for approval of a

$10 donation to the Boy Scouts, or propositioning

the district manager for a raise.

On the brown cards jot down things you

don't want to forget, but which can wait.

Odds and ends.


"decks" of cards in front of you, secured

by rubber bands. You know the gold are

the most important so keep thumbing

through these and getting these things

done. When you complete an item, tear up

the card reducing your declcs. You also

know red had better have immediate attention,

so it's not wise to go home many

nights with red cards on your desk. Keep

going through deck-after-deck and fighting

the battle to tear up every card. Not

until your desk is without a single card of

any color should you think about going


EACH MORNING AS you begin a new

day, sit down and remove the rubber

bands from all five decks. Spread all

cards out on your desk in color-rows.

Study your notes on each. If something

that could wait (on a brown card^ at last

has become something that must be done

today, transfer the note to a red or gold

card. Reschedule your work. Next, take

each color row separately. Study all of

your gold cards. Put them into a "rotation"

that fits the problems of the day.

Maybe this can be done right now, while

this needs to wait until late afternoon.

Systematically set up your gold deck so

that first things come first, off the top.

Do each row likewise. Now you're playing

today's game with five re-arranged decks.

Nothing can escape you, be neglected or


FINALLY, TAKE four cards of each

color, secure them with a rubber band,

and slip this little deck of 20 into your left

trouser pocket. Carry them with you day

and night. Each time something comes to

your mind, or occurs, make a proper note.

Each time you return to your desk, segregate

the notes and add them to your

master decks. Replace the used cards with

new blanks of the same color. Follow this

system religiously for one year and man,

you're organized. You'll get three times as

much work done any day a lot easier than

you're doing two-thirds less, right now.

Mrs. Rosa L. Poll Estate

Divided Among Daughters

NEW HAVEN—A value of $86,192.01 has

been fixed on the estate of Mrs. Rosa L.

Poli, widow of theatre circuit founder

Sylvester Z. Poli, who died last January

5 at her Woodmont estate.

Her will, dated Nov. 4, 1957. divides the

estate equally among four daughters

Poli Sheahan. Lurina Poli Clare,

Adelina P. Poli and Lillian Poli Gerini>,

with the exception of minor bequests.

Theatres once under the Poli banner are

now part of Loew's Theatres.

BOXOFFICE August 1, 1960 SE-3



; a

. . From

. .


. . Levon

. . The

. .


. . Sympathy

. .



bravely through an operation to remove a

R special thank you to BOXOFFICE from

man; bulletin; Ida Klos, chairman, Jane

3750 Ookton '. ' SkoUc, Illinois

the local WOMPI chapter and to sister badly inflamed appendix Friday. July 22.

WOMPI Sue Bennlngfield, Dallas, for her at Mercy Hospital. Marion said Anise's

grand participation in the recent cover condition was good but she planned to remain

at the child's bedside several days.

story, which featured the pictures of

WOMPI's first ladies . . . Catherine Wilson,

veteran film inspector who has been staying

home most of the past ten years, ex-

Marijo James. M. A. Connett's booker, in

Exhibitors on the Row from Mississippi:

cept as a vacation pinch hitter, is back on company with her school age nephew,

the Row again. She is at Masterpiece Dwight James. Newton: T. G. "Teddy"

Pictures, taking over for the two inspectors.

Clementine and Ernestine.

Solomon, president, and Jim deNeve, general

manager. Gulf States Theatres, Mc-

Comb: Leuther and Eual Woodfield. Moonlight

The Airline Drivc-In ran a "Three Big

Drive-In. West Long Beach: Levon

All-Women Show" consisting of "Outlaw Ezell. Pascagoula theatres: B. V. Sheffield,

Women." "Swamp Women" and "Pi-ehistoric

Women." The drive-in has been sity. Ellisville From Louisiana: Nick

. . .

Sheff. Poplarville and Tom Watson, 'Var-

featuring all sorts of "Ramas," such as Erdy. Fox. Livingston: Aubrey Lesseigne,

"Spook-a-Ramas." and getting lively attention

from the city's teenagers. Lawrence Drive-In: Frank de Graauw. F&R Enter-

Patterson indoor and Berwick iSt. Mary's)

Woolner. general manager in charge of prises. Abbeville: Frank Olah jr., Star,

advertising, has been doing an effective

Phillip Salles, Covington theatres:


job with cut out mats, cleverly arranged.

the interest of her dad's

Anna Molzon, in

Royal. Norco: Mrs. Bertha Foster. Violet

Mabel Casanova, NSS general clerk,

and Port Sulphur theatres: Nerry Comeaux.

whose first concern was calling on his

along with her husband and daughters,

left for Miami by car for three weeks.

buyer and booker, J. C. Broggi in the interest

of his Breaux Bridge and St. Martins-

Other vacationers from industry staffs

arc Amelia Weber. Film Inspection Service:

Ernestine Lang. Masterpiece Pictures

ville theatres: Prank Pasqua, Pasqua,

Gonzales and Rene Brunet of the local

inspector: June Dix. Warner contract

Famous Alabama were Charles


clerk: Elsie Piaggio. Loew's State boxoffice

Waterall, Chatham, operator of a string of

cashier, and Robert Ragland. Loew's State

theatres in that state, and Charles King

managerial staffer. Bobby is on 15 days of

jr.. associated with his father in theatres

active duty with the U.S. Army at Ft.

in Mobile and Prichard Florida


Chaffee, Ark. . . . Back at work following

was Francis Johnson, Navy Point, Warrington,

who also has J. G, Broggi to

vacations were Amanda Gaudet, NSS

accounting department head, and Ethel

handle the buying and booking.

Holton, 20th Century-Fox. who with six

friends leisurely took in the sights of A line-up of WOMPI 1960-61 committee


chairmen and their committees includes

A WOMPI salute to Eddie Favre, Delia program: Delia

Jean's husband, the ultra chef de cuisine Carmen Smith. Blanche Gubler. Lee Nickolaus.

Judy Hanmer, Florence Lanoix,

at the party for outgoing WOMPI officers

at the Favres' comely and cozy suburban Thelma Reinerth. Bernice Chauvin,

dwelling place. Eddie was up bright and Imelda Giessinger and Jane McDonnell,

early to spread a table fit for a queen. All cochairmen; membership: Imelda Giessinger.

chairman, Jane Ella Moriarty and

by himself he barbecued 48 chickens

drenched with a delectable sauce, a recipe

Elizabeth Browne, cochairmen: service:

Gladys 'Villars, chairman: Marie Saucier,

of his own concoction.

Evelyn McNulty, Rolande Guma, Claire

Marion Guerin 'Film Inspection i reported

that her young daughter Anise came vin and Inez Tauzin. cochairmen: civil

Rita Stone, Mrs. Hanmer. Bernice Chau-

defense: Connie Aufdemorte. chairman:

finance: Anna Sinopoli, chairman, and

Jean Favre. chairman:

Imelda Giessinger, cochairman: social:

Blanche Gubler. chairman; Mrs. Sinopoli.

Evelyn McNulty. Marie Berglund, Regina

Lambou. Miss Moriarty, Mrs. Giessinger,

Mrs. Chauvin. Mrs. Hanmer. Claire Rita

Stone and Delia Jean Favre. cochairmen;

publicity and international relations: Gene

Barnctte. chairman: Marie Berglund. Helen

Bila and Claire Rita Stone, cochairmen:

extension: Alma Lee Maholland. chairman.

and Amanda Gaudet. cochairman: IOC:

Gene Barnette, chairman, Marie Berglund

and Helen Bila, cochairmen: fraternal and

gifts; Judy Hanmer. chairman, and Gertrude

Davis, cochairman; telephone: Ethel

screen game, Holton. chairman. Jane McDonnell. Evelyn

HOLLYWOOD takes top McNulty. Gladys Villars. and Toni Bollhalter,

honors. As a box-office attraction,

co-chairmen: ways and means: Ger-

if is without equoL It has trude Davis, chairman. Corlnne Bouche.

h-'-n a favorite with theatre goers for Ethel Holton. Marie Saucier. Paula Trumback


I i ; I'ors. Write today for complete details.

and Judy Hanmer. cochairmen: by-

Be s to give seating or cor copocity. laws and parliamentarian: Marie Berglund.

chairman. Gene Barnette. HOLLY'VCOD AMUSIMINT CO. .,


Ella Moriarty, Amanda Gaudet and Lee

Nickolaus, cochairmen.

Armando Vernandes Nunez is learning

the art of theatre management under the

guidance of Walter Guarino. manager of

the Saenger

. . . Karl Williams, manager

of Pittmans de luxe neighborhood theatre,

has inaugurated a Wednesday afternoon

matinee for youngsters in addition to the

Saturday afternoon matinees. He has also

resumed his charitable activities of entertaining

the youngsters of one or another

of the more than a baker's dozen of

orphanages and other charitable institutions

scattered throughout Greater New

Orleans. Williams plans to keep this procedure

in full swing during the summer.

From Transway: Gulf States Theatres.

McComb. Miss., closed the Vicksburg Drive-

In. Vicksburg. Miss at the


Varsity. Baton Rouge, are to be suspended

from August 14 through September 10. It

is a unit of Gulf States Theatres, near the

LSU campus Ezell. who is in


charge of O. J. Cole's theatre operations

in Pascagoula. Miss., advised that they

have reopened the newly remodeled and

refuibished Pix Grand, Houma.


was closed July 21. It is one of three units

of Bijou Amusements of Houma. with

Arthur Bethancourt at the helm ... Ed

Langhetee. company's field representative,

is still confined to his home gradually recovering

from a severe muscular ailment

Staffers on vacation are Lawrence

Lotz. traffic manager; Beverly Herman.

secretary, and Raymond Gobert. Filmrow

depot attendant.

United Artist staffers with early August

vacation starts are Charles Pabst, salesman,

who with his family will motor

through the Blue Ridge mountains; Ann

Dufour. booker, and husband Larry will

camp in Little Woods on Lake Ponchar-

Robert Molzon. Norco theatre

. . .


owner, was off on his annual leisure trek

to Connecticut and other eastern points

to visit relatives and friends Kay,


president of Don Kay Enterprises, returned

to the city after spending a week with


Manager Bob Wilkes and staff at the

Dallas branch.

Theatres Service callers were Sam

Daigre. Osage. Plaquemine. and Arthur ,

Bethancourt. general manager of the Bijou


Amusement Co., Houma



extended to the Claude Keller jr., family.

Eunice theatre owners, on the death of

their 9 -year-old son.

Paramount news via Jane McDonnell;

Joan Escarra, exchange manager William

Holiday's secretary, and Lee Troncoso have

an altar date August 27 . . . Vacations

early this month are scheduled for Elaine

Montalbano. ledger clerk, no particular






Jtomat, Courteous Serr'ict 'Round tin Clock

•W' -W -^ ^


1010 Nortli S)app*y Driv*

PO Box 771 Albony, Georgia

Ptwne: HEntlock 2-2846


BOXOFFICE :; August 1. 1960






















I "The








. . Althea

. . Reporting

place to go, just occasional lolling in local

parks and beaches; Davis Richeaux, booker,

and Bill Chauvin, booker's assistant, all

set for a motor joui-ney in separate cars to

Memphis to visit with former coworkers.

Eddie Kaffenberger, and Travis Carr, now

bookers at the Memphis branch . . . Beverly

Laiche has a dashing new Chevrolet

Impala . Suarez, ledger clerk, is

set for two weeks of a three-week vacation,

starting August 8. on the Gulf Coast with

temporary abode at the Trade Wind

hostelry in Biloxi . about herself,

Jane said she would be observing her

22nd year with Paramount August 17 and

In September her 23rd year as a Filmrow

staffer, beginning with Republic Pictures.

Ernest A. Grecula Joins

Tolis Theatres Circuit

HARTFORD—Ernest A. Grecula, veteran

industry executive, has resigned, effective

immediately, as advertising-publicity-exploitation

director of the five -unit

Community Theatres Inc. to join the Tolis

Theatres as manager of the Newington

Theatre and assist Charles Tolis on promotional


Lou Arone, Newington Theatre manager,

has resigned, his future industry affiliation

undisclosed at the moment.

While Grecula's replacement in the promotion

post at Community Theatres is

yet to be selected, it is understood that

circuit general manager Murray Lipson is

temporarily supervising advertising and

publicity and also managing the Central,

West Hartford, which had also been under

Grecula's administration.

Old Connecticut Theatre

Taken for Unpaid Taxes

STAFFORD SPRINGS, CONN.—A forecertificate

has been filed at the

clerk's office, conveying real estate


the Markoff Realty Co. to the town

Stafford and borough of Stafford


The property consists of a two-story

brick building on Main street, the former

Palace Theatre. The action was brought

to unpaid taxes to the town and

borough. The two departments have taken

ownership. It is estimated that taxes due

amount to between $8,000 and $10,000.

The property will be up for sale at a future


The theatre was closed in May 1959 due

to lack of patronage, after 60 years of


Will Observe

Twain Anniversary

interest to all Connectheatres

planning to play MGM's

Adventures of Huckleberry Finn" is

the news that both Governor Ribicoff and

James Kinsella of Hartford have

issued proclamations designating 1960 as

Mark Twain Anniversary Year.

Nineteen-sixty marks the 125th anniversary

of Twain's birth and the 50th

anniversary of his death.

Twain, whose real name was Samuel

Langhorne Clemens, wrote "Tom Sawyer,"

Finn," "The Prince and the

Pauper," "A Connecticut Yankee" and

other works while living here.

Boxoffice in New

Under Impetus of

'Can-Can' Regional Bow

Gala Shreveport Event

SHREVEPORT— "Can-Can" opened recently

here at the Saenger Theatre amid

flaring photographic bulbs, music, kleig

lights, the attendance of city and state

officials and socially prominent Shreveport

people. The event marked the Louisiana,

Arkansas and Texas sectional debut for the

20th Century-Fox musical.

Prior to show time, 15 models representing

style shops and stores rode in a parade

in individual Renault convertibles bannered

with the names of "Can-Can" cast

members. Merchants within a 150-mile

who represents the New Orleans and

radius of the city cooperated in promoting

the film. Prom major stores on down the

line, they displayed window advertising,

banners, cards, cutout standees, etc. In

addition to paid newspaper display space

for the film, all of the newspapers within

a 150-mile radius of the city ran feature

advances and gave prominence in reporting

the opening.

The picture has been doing outstanding

business since its initial showing, according

to Frank Jenkins, 20th Century-Fox publicist

Memphis distribution areas. The musical

is' on a roadshow policy, with matinees on

Wednesdays, Saturdays and Sundays, and

is expected to have a long run here.

Harry Homeniuk Returns

To Ontario Exhibition

PRESTON, ONT.—Harry Homeniuk has

bought the Park Theatre and reopened it

after the house had been closed for a

month. Prior to its closing, the Park had

been operated only on weekends for the

last two years. Homeniuk has returned the

Park to a policy of operating six nights a

week and with matinees on Wednesday

and Saturday, during the school holidays.

Homeniuk, who formerly operated theatres

in Ontario for Odeon and others, has

been out of exhibition for two years.


Orleans Humming

Appealing Films

NEW ORLEANS — Theatre business

soared during the past weeks similar to

the peak summer patronage during the

past few years, following a steady rise

since the beginning of school vacation.

However, during the intervening weeks

several theatres had done top business, as

Loew's State did with "The Apartment."

This film had patrons .standing in long

lines during its first week and four weeks

later was still ringing up good boxoffice


The Joy several weeks ago did voluminous

business with "Dinosaurus," with

mostly young patronage. It picked up nice

holdover trade, with more and more adults

turning out to see it the longer it stayed,

due to word-of-mouth advertising by the

young patrons.

Of course, "Ben-Hur" has been going

fantastically at the Civic since its opening

around six weeks ago. Manager John Roberts

said "Ben-Hur" grossed nearly as

much in the first two weeks as "Around

the World in 80 days" did in three weeks.

Patrons are even being turned away at

"Ben-Hur" Wednesday matinees and the

spectacular is expected to be showing at

the Civic for many months to come.

Another picture which lined patrons two

abreast and half a block around the corner

was "Portrait in Black." one of the

more recent openers. Other boxoffice delights

here have been "Pollyanna" at the

RKO Orpheum and "The Lost World" at

the Saenger.

Theatre managers are predicting, considering

the line-up of quality pictures already

booked, that business will keep up

at a terrific clip for the remainder of the

school vacation, perhaps even surpassing

attendance for the same period last year.

Interviews Hitchcock

HARTFORD—Allen M. Widem, Hartford

Times theatre editor and columnist, interviewed

producer-director Alfred Hitchcock

of Paramount's "Psycho" via long-distance


n 2 years for $5 D

n Remittance Enclosed Q Send Invoice



1 year for $3 D 3 years for $7






52 issues a year

825 Van Brunt Blvd., Konsas City 24, Mo.

BOXOFFICE August 1, 1960 SE-5

. . Eugene

. . Here

. . Auditor

. . Wilma

. . G.


. . The

. . Bob

. . Charlotte's

. . Mitchell

. .



. . Bill


Qarl Floyd, Haines City showman, has

acquired the Blossom Trail Drive-In.

Orlando, from former owner Theodore

Pawela. and has changed its name to the

South Tiail Drive-In. Floyd Theatres now

operates 36 indoor and outdoor theatres

in central Florida, making it the second

largest circuit in Florida . W. Reed

recently closed his Pug's Drive-In. Monticello,

when he moved to Blountstown.

Bob Greenleaf, house manager at the St.

Johns Theatre, left for Anny Reserve summer

training at Camp Rucker. Ala. Before

leaving, he announced that he and Marilyn

Hodges, former Florida Theatre

cashier, are scheduled to be married at a

formal ceremony August 27 in the dow^ntown

Immaculate Conception Catholic


WOMPI President Philomena "Phil"

Eckert announced the following activities

chairmen for the coming year: Betty

Loop, publicity: Marjorie Edenfield. monthly

bulletin: Doris Posten. parliamentarian:

Flora Walden. programs: June Faircloth.

membership: Wilma Murphy, community

services: Mary Jewell, social activities and

Mary Hart, finances.



Fred Hull, MGM manager, returned

from a company district sales meeting In

Joe Charles, manager

Washington. D.C. . . .

of the suburban Capitol Theatre, and

Mrs. Charles are planning an early vacation

trip to California Murphy

returned to Allied Artists after vacationing

in Atlanta . William Porter

left Allied Artists for auditing work In

Dallas Waters, Price-Waterhouse

auditor, left Pilmrow for work in

Miami from his Atlanta base


was Leonard Allen. Paramount exploiteer.

to confer with Florida exhibitors on

advance campaigns for runs of "Psycho."

"Ben-Hur," which will open at the new

Center Theatre Wednesday 'lOi for Its

area premiere. Is being widely advertised

by Florida State Theatres. There will be

ten performances weekly and a top price

on weekends of $2.20 for orchestra and

loge seats. All other north Florida theatres

operated by FST are assisting the Center

in its advance publicity campaign.

Bob Polland, Bucna Vista salesman, and

Al Hildreth, San Marco manager, held a

July 21 invitational screening of "The



365 Park St. JacksonrilU


221 S. Church S»., Chorion*, N. C


PHONE FR. 5-7787

Sign of Zorro" at the San Marco a week

prior to its opening at the downtown

Imperial . Bower. Allied Artists

manager, also selected the San Marco for

a July 22 sneak preview of "Sex Kittens

Go to College" . Yeager and

Douglas Tidwell, local lATSE business

agents, left as delegates to the lATSE international

gathering in Chicago.

"Pollyanna" had a sensational opening

week's business at the downtown Florida

as a result of the FST advance promotional

campaign ... "I Passed for White" was

a strong holdover at Loew's Twin

Normandy Outdoor Theatre . . . "Can-

Can " into a third good week at

Sheldon Mandell's Five Points Theatre

... A clever street ballyhoo was Mandell's

use of pretty-girl "pickets" for his opening

of "Psycho" at the downtown St.

Johns. They paraded in front of the

theatre carrying banners which made a

mock protest against the policy of not

admitting patrons In the middle of


Mike Meiselman, manager of the Town

and Country, where "The Bellboy" is

having an excellent run. escaped injury

when his car was sideswiped by a speeder

in heavy traffic . . . J. H. Robinson, owner

of the Arlington Theatre, has a new

competitor at the Arlington Plaza shopping

center. It is Bounceville. a trampoline

bouncing center which is attracting the

patronage of many southside children.


Couth Carolina exhibitors w'ere meeting In

Spartansburg last w'eek to decide on a

future course of action on the Blue Law

Case. . new WOMPI board members

and committee chairman were entertained

by Mrs. Mildred Hoover, i Paramount* with

a cook-out supper at her home. After the

supper Mrs. Becky Hunter presided at the

business meeting. Those attending were

Becky Hunter. Betty Beatty, 'Viola Wister,

Myrtle Parker. Libby Hinson, Amalie

Gnalt. Annie Mae Williams. Hazel Greer.

Rebecca Miller. Billie Harris. Hazel Miller.

Mack Wess. Vera Ledbetter, Mildred Warren.

Clarinda Craig. Ruby Brooks. Blanche

Carr. Florence Hargett, Nancy Wise.

Thelma Culp and Irene Monohan.

New employes at Howco are Mrs. Ella

Austin. Mrs. Betty Gosey and Mrs. Ruth

Johnson. . Summer Theatre

production of "Oklahoma!" had an attend-

Tnce of 13.000 during the past week. .

Vcrdah Looper. Howco booker, returned to

work after a vacation which she spent at

home nursing a sprained ankle.

The Lantern Drive-In, Silver Valley, has

been reopened and is now being operated

by the former owner. Jack Foust. . . . The

Easley Drive-In. Easley. S. C. has been

leased to Preston Henn and Charles

Ivester. who will take over the buying and

booking and all matters pertaining to the

operation of this theatre.

The Myers, Rich Square, has been leased

to Stanley Pope. Carolina Booking Service

will handle this account for Pope. . . . Warren

Co:-: is now operating the Opera House,

Abbeyville, S. C. . . . R. L. Huffman, MGM

manager, and his family returned to

Charlotte from a week in Miami.

Visitin» th? Queen City Booking Office

during the week were Vincent Furio,

Pointer Drive-In. High Point: Jim Hyatt,

Lincolnton. and Jerry Mundy. 211 Drive-

In. Lincolnton. N. C. and E. L. Davis,

Mount Airy, N. C.

Exhibitors visiting Filmrow included:

T. L. Little. Camden, S. C: Charles Duncan.

Shelby: Harry Cooke. Mount Olive;

George Duffy. Oxford: Jim Wallace.

Sumter, S. C: Bill Thrush. Easley. S. C;

M. B. Goodnough. Simpsonville, S. C;

John Dineen. Leaksville: Ken Benfield,

Valdese: Charlie Ivester, Marion; Buford

Grigg. Gastonia; J. W. Griffin, Forest

City: Jay Williams, Cowpens. S. C, and

W. M. Morgan. Davidson.

The Taylor Theatre, Mountain City,

Tenn.. has been sold to Ralph Stout &

Associates. . Harward. booker for

Queen City Booking Agency, spent a weekend

fishing and swimming at Wind Hill

Beach. S. C.

Redin Corbett Jr. Dies;

North Carolina Manager

GOLDSBORO. N. C.—Redin E. Corbett

jr.. 59. manager of the Carolina Theatre

for the last six years, died recently at

Wayne Memorial Hospital following a sixweek

illness. Corbett was a native of Tarboro

but resided in Greenville from 1917

until he w-as transferred here by Stewart

& Everett Theatres.

He was a member of the First Christian

Church, the Greenville Moose and the

Greenville Golf and Country Club. Survivors

are his wife Deipia; a daughter.

Mrs. John Mayor jr.. Vienna, Va.; three

brothers and two grandchildren.

Several Manager Shifts

By Palmetto Theatre Co.

S. C.—Managerial changes

have been announced by M. S. Suggs,

Palmetto Theatre Co. city manager.

Al Brinson, manager of the Five Points,

has been transferred to the Carolina

Theatre, succeeding Robert Scott. The

latter has been moved to Goldsboro, N. C,

as city manager for the circuit's two

theatres there.

Succeeding Brinson at the Five Points

Theatre is Will Desolate, who until recently

was house manager of the Ritz here for

Irvin-Puller's Columbia Theatre.

Nebraska Airer Operating

Despite Early Troubles

COLUMBUS. NEB. — The Columbus

Drive-In is sporting a new look, including

a huge new 80x62-foot screen and new

projection equipment for offering most all

widescreen productions. Another improvement

at the drive-in is a renovated snack

bar equipped for cafeteria-style service.

The Columbus opened this season after

overcoming serious difficulties. Floods at

first delayed the renovation work. After

the floods cleared up. the new screen was

blown down by a windstorm while being


SE-6 BOXOFFICE August 1, 1960

. . Dorothy




. . Syd

Wometco Grosses Up

In Second Quarter

MIAMI—A substantial increase in gross

revenue and earnings after taxes for the

12 weeks ending June 18 has been announced

by Wometco Enterprises. For this

12-week period, earnings after taxes

amounted to $289,914 against earnings last

year for the equivalent 12-week period of

$200,643, or a percentage increase of 44.5.

Earnings per share, including additional

stock issued in April 1960, amounted to

29 cents for the 1960 12-week period

against 22 cents based on a smaller number

of shares for the equivalent 1959

period. Gross revenues in the 1960 12-week

period were $3,108,003, or 30.6 per cent

above the $2,380,111 of revenues in the

1959 12-week period.

The 24-week figures also showed substantial

gains. Gross revenue for the 24

weeks ended June 18, 1960, was $5,526,953

against gross revenue in the same period

in 1959 of $4,740,379. Earnings per share

in the 24-week period of 1960 were 51

cents, whereas the company reported that

In the same 24-week period of 1960, based

on a smaller number of shares, they were

41 cents per share. Earnings of the Seaquarium

were included in the company's

figures only from April 1, 1960.

The company also reported that of its

$490,235 in net income after taxes for the

24-week period in 1960, it had paid out

in dividends $206,739 or 42.4 per cent. The

remainder of the earnings were retained

in the business. Depreciation amounting

to $280,000 was included as a deduction

from income for the 24 weeks ended June

18, 1960, as compared to $230,000 for the

same period last year.

Variety of Minnesota

Annual Dinner Sept. 14

MINNEAPOLIS—The Variety Club will

hold its annual contribution dinner

Wednesday, September 14, in the clubrooms

at the Pick-Nicollet Hotel, according

to Tom Burke, chief barker. There will

be cocktails at 6:30 followed by dinner at

7:30. A new 1960 Cadillac will be given

away. Tickets are $110 and Ben Berger,

president of Berger Amusement Co., is

the chairman.

It was announced previously that the

club's annual golf tournament will be

September 9, at Oak Ridge Country Club

in suburban Hopkins. There will be a

luncheon at noon and dinner at 7 p.m.

Gil Swenberger is chairman assisted by

Bob Hazelton, Bob Karatz, Don O'Neil,

John Branton, LeRoy Miller, Harry Levy,

Bill Wood, Porrie Meyers and Gabe


The clubrooms, which have been closed

for the past two weeks, reopened Monday

the 18th.

Schumans Return to Florida

HARTFORD—Industry pioneer A. M.

Schuman and his wife Carla have returned

to the Daytona Beach, Fla., home following

a two-month visit to Connecticut.

Schuman retains an industry interest

through his shares in the Park Street Investment

Co., whose five suburban theatres

here are currently operated by Community



There has been quite a bit of shifting of

duties at Wometco recently with so

many on the sick list. Frieda Goldberg,

booking department, underwent surgery

at St. Francis Hospital . . Mrs.

Irene Small, clerk in IBM. had major

surgery at St. Francis . March

ner, also in IBM, underwent major sui--

gery at Jackson Memorial Hospital, and

Randy Covington, manager of Wometco's

Bunche Theatre, was ill at Northwest


New employes at Wometco include Mrs.

Betty Graves, purchasing department, who

took a leave of the organization three

years ago: Doraine Wroblewski, auditing;

Katherine Schmel, payroll; Roberta Stubblefield,

personnel; Mrs. Sarita Kainen,

maintenance; Mrs. Anita Weinstein, accounting;

Arnold Rosen, IBM; William

Hudson, TV maintenance; Herman Bader,

vending, and Edwin Roberts, engineering

. . . Mrs. Louis Johnson, whose husband is

head supei-visor of air conditioning, is recuperating

following surgery . . . Marcia

Ryan, personnel, is vacationing with her

parents in New Market, N. H., for two


Clifford Davis, one of the mail boys at

Wometco, has returned from a two-week

vacation . . . Frankhn Maury, manager of

Wometco's Miracle Theatre in Coral Gables,

is on a three-week vacation following

the return of his assistant manager,

Carl Jamroga, from a vacation . . . Tom

Rayfield, manager of the Carib Theatre,

Miami Beach, has returned to work but

Walton Oakerson, manager of Wometco's

neighborhood Essex Theatre, is taking a

four -week vacation . . . Gordon Spradly,

manager of the 27th Avenue Drive-In, is

back from a two-week trip.

Sali Eler, after seeing "The Bellboy,"

which was filmed here with a host of local

characters, complained to Prank Stone,

who sells movies to television, that "most

of me was left on the cutting room floor."

Stone, through his connections in Los Angeles,

got her name splashed in lights on

a billboard on Sunset boulevard in a

12x50-foot sign. The sign read, "Who Ever

Heard of Sah Eler?"

L. Hubyack, West Hollywood, has an

exhibit of paintings at Wometco's Mayfair

Art Theatre, Biscayne boulevard, continuing

through August 21.

William Inge has been in town to make

revisions for "Loss of Roses," staning Jan

Sterling and James MacArthur, currently

at the Coconut Grove Playhouse. After the

opening, he went to Key West for a visit

with Tennessee Williams.

Gloria DeHaven, who just got back from

Europe with husband Dick Fincher, boarded

a jet immediately for Hollywood to

make a film with Ward Bond in "Wagon

Train." However, she returned in time for

her birthday at home July 24.

Jane Fisher found a girl to portray her

school gii-1 friend in the filmization of her

book, "Fabulous Hoosier." It will be June

Cochran, who was Miss Indiana in the

Miss Universe contest for which Mrs. Pisher

was one of the judges. The two left

Miami Beach for Hollywood last week and

Bob Kaplan, associate producer in the

new Marian Film Production Co., will join

them shortly.

"Greater Miami movie theatre managers

have smiles reaching from ear to ear,"

according to Herb Kelly of the Miami

News. "Just about every first-run house

has a blockbuster on its screen and customers

in large numbers are plunking

down their money at the boxoffices. 'Elmer

GantiT' at Florida State's Olympia,

Beach and Gables, and 'Prom the Terrace'

at Wometco's Carib, Miami and Miracle

are profiting from their daring themes.

'The Bellboy' at the Florida Riviera and

Loew's 170th street theatres has Jerry

Lewis' name and that is a magnet for

moppets. Longtime holdovers. 'Ben-Hur' at

Brandt's Lincoln and 'Can-Can' at Florida

State's Sheridan, are reaping their share

of the crowds."

Children under 12 are being admitted to

Claughton theatres this summer for 25

cents . . . Al Weiss, executive with Florida

State Theatres, is on vacation, and Ralph

Puckhaber, also of Florida State, was due

back after a three-week vacation.

Gail Feiber of Miami won the Sheridan

Theatre's Frank Sinatra recording listing

contest with the names of 340 tunes recorded

by the "Can-Can" singing star. She

received a record album and tickets to

see "Can-Can" . Levine of Wometco's

Mayfair theatre took a poll of patrons

attending the Mayfair and Sunset theatres

regarding printed English titles versus

dialogue-dubbed lines in the foreign films

the two theatres and results were 85

per cent in favor of the printed title with

the original language track retained.

Office Building Replaces

Fort Lauderdale State


Art Theatre closed its doors on Monday

(251. The 800-seat house is being torn

down to make way for a new office building

not containing a theatre.

Built in 1924, the State was the first

theatre in Broward County and has housed

stage shows, concerts and films. Some

years ago it was operated by Florida State

Theatres. The last exhibitor was Arthur

Davis, who had run the house successfully

as an art theatre for the last 18 months.

Davis has accepted a position representing

several leading European producers

(Franco London Films. British Independent,

etc. to handle the sales of their


produce in the Orient. He is leaving

August 6 for Tokyo, which will be his home

base for the next two years. While in

Japan, Davis will coproduce a film with

Steve Parker starring Shirley MacLaine.

$30,000 for 'Lost World'

LOS ANGELES—Thirty thousand dollars

will be spent by 20th-Fox for the advertising

campaign in this area on Irwin

Allen's "The Lost World." marking the

largest local expenditure the studio has

ever blueprinted for a Cinemascope film.

BOXOFFICE August 1, 1960 SE-7



T^embers of Local 225, lATSE. have been

temporarily enjoined from "obstructing

or interfering" with the installation of a

new widescreen Todd-AO equipment at

the Rhodes Theatre, operated by Storey

Theatres. Piesident Frederick G. Storey

told the court the union struck his theatre

and set up pickets "in violation" of

their contract with the Rhodes. Employes

of the firm which installs Todd-AO refused

to cross the picket lines.

. . .

Funeral services were held recently for

th^ father of Charles Coburn who was

killed in an automobile accident. Coburn

operates the Prattmont Drive-In, Prattville.

The Blair. Blairsville. will

Ala. revert to the Co-At-Co circuit Monday (1^

according to Preston Hemi, operator of the

circuit, who was here on a buying and

booking trip. This theatre has been operated

for some time by J. W. Smith.

W. W. Fincher jr. of Chatsworth has

taken over H. P. "Dusty" Rhodes' interest

in the Montgomery and Jet drive-ins,

Montgomery. Eddie Foster, Rhodes' partner,

retains his interest and he will continue

to manage the operation of these

two drive-ins, while the buying and booking

will be handled by Fincher. Fincher

also operates the Starlite Drive-In, Athens,

Tenn., and the Skyway Drive-In, Orford,

Ala. He formerly operated drive-ins

at Chattanooga. Rhodes, partner in the

operation of the Victory Drive-In, Columbus,

will continue to buy and book for that

situation as well as the Alps Road Drive-

In. Athens.

Carl Sandburg, who has written six

voliunes of poems, children's stories, essays,

a novel and done newspaper and

magazine work, is now going to write for

the movies. He was a brief visitor here

this week en route to Hollywood to work


A Diviiion of Radio Corporation of America

160-Mth Sf., N. W.

AHonto 13, Georgia TRinity 6-0394

FOR QUALITY,'**************®'


. . . "Ben-Hur"

. . Al

. . The

. . During


. .


The Aztec Theatre drew heavy crowds for

the showing of "The Lost World" .

Mrs. Billy Sharp was spending a vacation

with her friends and relatives in Sacramento

... A timely picture ripped from

today's headlines, titled "Cuban Rebel

Girls," was one of the attractions at the

El Capitan Drive-In . the showing

of "Tarzan the Magnificent" at the

Texas, children under 12 got in on a

Tarzan coloring contest by obtaining

blanks at any local HEB Pood Store. The

first five prize winners were awarded a

transistor radio. Others saved money on

their admission tickets when they got a

coupon for a 30 per cent discount.

Tommy Sands has been transferred to

Long Beach, Calif., for another tour of

duty . "Junior" Prince of the Majestic

Club in the Majestic Theatre Building,

was in Nix Hospital for an appendectomy

entered its tenth week at

Interstate's Broadway Theatre, Alamo

Heights . Evening News termed

"The Apartment," which played the

Aztec, as a "peachy film."

Tommy Reynolds, Houston-Santone

movie producer, was back in town from the

Bayou City. He will screen his latest 90-

minute picture for the trade Monday (


at one of the Cinema Art neighborhood

houses ... To plug the world premiere of

"The Alamo" at the Woodlawn Theatre

this fall, a group of 1,000 trail riders from

all over southwest Texas are to leave

Brackettville soon and arrive in the Alamo

City in time for the gigantic opening of

the multimillion dollar production.

. . . Mrs. Margie

In town to book Mexican pictures were

Frank Fletcher, Ritz, Houston; John

Flache, Alemeda and Fiesta Drive-In,

Lamesa; Mrs. Ted Beshear, Slnton Drive-

In, Sinton, and Irines Salinas, Eagle's

Drive-In. Benavides

L'Hommedieu, secretary to manager Gor-





Big Dallas 1961


Convention Promises New Records

DALLAS—Plans are under way already

for the Texas Drive-In Theatre Owners

Ass'n ninth annual convention, which is

to be held for the second consecutive year

at the Sheraton Dallas Hotel. Convention

dates are February 7-9. 1961.

This convention annually is the largest

gathering of drive-in exhibitors in the entire

nation. More than 500 theatre owners

from all parts of the country are expected

to make reservations for the 1961 convention


Booth contracts and contracts for advertising

space in the convention book are

pouring in. giving promise that the coming

event is destined to be the finest and

largest meeting in the long series.

Four Personnel Changes

By Minnesota Circuit

MINNEAPOLIS—In a revision of personnel

by Minnesota Amusement Co., Charles

Zinn. formerly northern district manager,

is the new city manager in Minneapolis

and manager of the State Theatre here.

He replaces Tommy Martin, who has been

named manager of the Paramount in St.


Don Alexander, formerly manager of

the Paramount, has been named manager

of the Riviera Theatre, St. Paul. He

replaces Arlo Van Sickle who becomes

house manager of the Paramount, St. Paul.

^ so screen game,

^HOLLYWOOD tokes fop

honors. As o box-office attraction,

it is without equal. It has

been a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or cor capacity.


' Skokic, IH.ncs

3750 OoMon S-.

115 MVOt ST. San yroncKco IZI CaliP.


Car Injures Two Staffers

At Fort Worth Cowtown

FORT WORTH—While the Cowtown

Drive-In was showing "Circus of Horrors"

on a recent Saturday evening, it suddenly

became a night of horrors off screen as

well as on in the drive-in theatre area.

As Jack Gordon, columnist for the Fort

Worth Press, described the events:

An automobile slammed into the boxoffice,

splintering the left leg of Policeman

George Hall, an off-duty employe at the

theatre for nine years. Officer Hall was

rushed to St. Joseph's Hospital.

Theatre Manager Bill Corbell, trapped

in the boxoffice. didn't let on that he was

hurt. Attendance at "Circus of Horrors"

was heavy. Corbell, though in pain, stayed

on to take care of his patrons. The show

must go on.

Later. X-rays showed Corbell suffered a

fractured pelvis.

The manager was released from the

hospital and is on limited duty at the

Cowtown. Officer Hall still is at St. Joseph's.

His showgoing friends can send

him a get-well card to Room 210.



Slated in Oklahoma

HOLLYWOOD—Following huddles here

between producer Edmund Grainger and

Gov. J. Howard Edmundson of Oklahoma,

a festive world premiere of Grainger's

"Cimarron" has been scheduled for Oklahoma

City the third week in November.

A large group of filmland celebrities will

take part in the gala ceremonies, which

will receive full cooperation by the state.

Herb Taylor Assumes Post

With Long Island Circuit


former manager of the Avon Theatre, has

accepted a position with Associated Independent

Theatres of Long Island, N. Y.

The Taylors, who have four children,

have moved to their new home on Long Island.

Taylor was instrumental in organizing

the local army reserve unit early this


TV to Almost All Canada

OTTAWA—In his report in the House

of Commons on broadcasting activities

throughout the country during the last

year. Revenue Minister Nowlan said that

16,500,000 Canadians, one million less than

total population, now live In areas served

by the government's Canadian Broadcasting

Corp. or privately owned stations.

Nowlan said 80 per cent of all Canadian

households have one or more television

sets. The CBC was asking for an appropriation

of $71,739,400 to cover expenses for

the current fiscal year.

.oings at the


After 15 weeks without a winner. Interstate

271 Theatre, Paris, Bonus Night paid

off. The wife of a Paris fireman won the

$1,000 bonus. Fifteen names had been

called during the previous weeks, but none

of the would-be winners were present.

The contest has resumed with $750 at

The Post Oak Drive-In, Houston, will

open at its new and larger site at 1255

North Post Oak Rd., between the Katy

and Hempstead highways. It will featurea

snack bar, three separate high fidelity

sound systems, a large widescreen tower

and a new screen. The operators said an

extra amount of space has been allowed

between speaker posts for cars. Constructed

at a cost of $800,000, the theatre has a

number of unusual features. The parking

ramps are arranged so that occupants of

the smaller cars with lower windshields

will have a clear view of the screen.

Much interest has been shown in the

wrestling matches at the Holiday Drive-

In, Burnet. The matches are held each

Friday night during the intermission period.

The matches include all divisions.

A youth was arrested and charged with

stealing a speaker from the Garland

Road Drive-In, Garland, when police

stopped him for speeding. Police said they

found the speaker in the trunk of the

youth's car after a search. The owner of

the theatre had reported the speaker missing

last week. A technical charge of theft

under $5 was filed in corporation court.

Shirley Farrington won the Miss Kingsville

title at the King's Drive-In, Kingsville.

L. D. Sipes of Sipes Theatres, who


hosted the contest and presented the major

prizes won by the top three finalists,

reaped a harvest of local good will through

the pageant. Sipes put up one of the most


beautiful trophies ever given for this type

of competition. Sipes' theory on the promotion

was "if we can't go first class, let's

just don't go." But he went—all the way.

Jack Kirkland of Navasota would have

been $10 richer had he attended the Texas

Drive-In, Navasota. Howard Robb, drivein

owner, said today that Kirkland's license

plate number was the first one

called in the theatre's new contest.

Firemen were called out to a grass fire

alarm near the Hillside Drive-In, Corsicana.

The fire was spreading toward

some petroleum storage tanks but was extinguished

before it could reach them.

The snack bar at the Chief Drive-In,

Jacksonville, was entered and an estimated

$30 to $40 taken from a cigaret machine.

Police reported that the snack bar

was entered by forcing the south door.

The knob was knocked off a safe but it

was not opened.

A man phoned Mrs. Lynn Heflin, cashier

at the South Side Drive-In, Fort

Worth, and asked what would be showing

that evening. Mrs. Heflin outlined the two

films in detail. The man said they sounded

interesting. He said he would drive over

for the show. Later, storm clouds appeared.

The man who had phoned earlier

called again. "I'm soiTy I won't be able to

come—the weather just looks too bad,"

he said.

BOXOFFICE :; August 1, I960


Mrs. Alberta Long

Pastime President

CHARLESTON—Mrs. Alberta S. Long,

daughter of the late Albert Sottile and wife

of Charleston businessman J. C. Long, has

been elected president of the Pastime

Amusement Co.

Mrs. Long succeeds her father, who

headed the company for more than 50

years, and died earlier this year.

Pastime Amusement Co. owns and operates

six motion picture theatres in the

Charleston area: the Gloria, Garden,

Riviera, Arcade, American and Ashley.

The company's board of directors, meeting

recently, also announced that Frank

J. Sottile has been elected to fill the vacancy

on the board created by Albert

Sottile's death.

The board includes Mrs. Long as president:

J. C. Long, executive vice-president;

H. G. Meyer, vice-president; J. C. Mc-

Manus, vice-president; Mrs. Joyce Long

Darby, vice-president; John B. Hartnett,

secretary; Frank J. Sottile, assistant secretary;

O. L. Long, treasurer, and Mrs.

Mary Ellen Long Way, assistant treasurer.

Mrs. Long announced that the operation

of the Pastime Amusement Co. would remain

the same, and that the policies and

practices established by her father would

continue to be followed.

She expressed optimism about prospects

for continued success in the operation of

the company.



^he Trans-Texas circuit has scheduled

quite a unique advertising, if not

downright amusing, campaign for United

Artists release "Macumba Love," soon to

be shown here. Bud Thaxton, assistant

manager at the Ellanay, received a sizable

cardboard box of animal bones via Film

Forwarding Service the other day from

Harry Gaines, manager of Trans-Texas'

State Theatre at Denison. The contents

had been calcimined to bring out the detail;

but the humor was on the shipping

label, which read: "Bones—Do Not Rattle!"

Jack J. Veeren, Bordertown Drive-In;

Jim Cardy, Del Norte Drive-In, and Bill

White, manager of the downtown Crawford

Theatre, got together for the simultaneous

booking of Universal's "Dinosaurus,"

both advance and current attractive

composite newspaper advertising

proving worthwhile. The showing was

first-run for El Paso and in all three

situations the film received extended playing


Dr. Don E. Schooler of Trinity Methodist

Church, and where your correspondent

was a member of the congregation the

morning of the 17th, unreeled an incident

relative to his morning service of one of

the motion picture industry's most distinguished

producers. As Dr. Don related:

-^"Some 30-odd years ago, there was a

poor family living in Kansas City. Among

the members of this household, was a

young boy who enjoyed drawing, either

with pencil, water colors or crayon. Some

encouraged this boy to take a few samples

of his work for a newspaper editor to see.

The Kansas City Star rejected his efforts

as worthless. This boy began to make

sketches and various signs for the

churches, until his work became in demand.

His quarters were the corner of

the family garage. One evening, by

lantern-light, as he sketched, he noticed

a very small mouse run across the floor

and make its way up the leg of a table.

The mouse then climbed onto the drawing

board the lad had made. For an instant

the mouse stood on its hind legs, then

fled. Thus was the creation of something

big and international; for the boy's name

was Walt Disney—and his character,

Mickey Mouse!"

FPC Holds at $22

TORONTO—After making a sharp advance

early in July, the stock of Famous

Players Canadian Corp. maintained a high

level at slightly better than $22 per share

in trading on the floor of the Toronto

Stock Exchange. A report on market trading

for the five-day week ending July 8

showed that 9,165 shares had been sold

for the heaviest turnover in FPC stock in

some years. The buyers were believed to

be long-range investors.

If It's Good Promotion




report it in . .

/" Fresh from the scenes of the activities each week come constan,

reports of merchandising of films. Most of these are ideas you

can use for your own promotion. All of them ore interesting and

most of them ore profitable in other similar circumstances. Make

full use of these practical ideas by practical showmen, many of

whom you may know.

Motion pictures lend themselves ideally to good advertising. The public interest is


Capitalize on the interest that already exists and increase your attendance

-with proved ideas.

noxOFFICE August 1, I960 SW-3

. . . Vacationing



p.it Transue, formerly chi-f en::inccr with

Altec Service Co.. and more recently

with a local television station, has joined

the staff of the Oklahoma Theatre Supply

Co. here. Pat has had many years of

experience in the sei-vice of sound and

projection equipment and was associated

with Altec over ten yeais.

Oklahoma Theatre Supply is continuing

its policy of expanding service facilities

to the exhibitor. They feel that the exhibitor

is entitled to an economical source of

service in order to maintain his theatre

and keep his sound and projection equipment

up in tip-top shape. With the announcement

of Transue's association with

the firm, it offers a well-trained and experienced

staff which includes J. Eldon

Peek, Jess Bolman and Walter Wortham.

Peek owns the Oklahoma Theatre Supply

Co. here and also has a theatre supply

company in Kansas City and offers the

exhibitors the same service in that territory.

Gene Sichclman, home office auditor for

Columbia Pictures, is spending a few weeks

here auditing the local Columbia exchange

at Universal was Dan

Snyder, head booker . . . C. H. "Buck"

Weaver planed to Dallas recently to attend

a meeting for the purpose of advertising

and exploitation of Alfred Hitchcock's

latest picture, "Psycho." Weaver

said the picture has great possibilities and

with proper advertising and exploitation,

should do an excellent business in large

and small situations.

There has bren or soon will be the reopening

of several theatres in this exchange

territory. Jep Holman, who oper-


appreciate the same day delivery of

orders. Only a tremendous stock can

assure this service."

"Your Complete Equipment House"


628 Wcit Grand Oklohofno CIfy

ated the theatres in Lindsay for several

years, has reopened the Trend Theatre,

Maysville, which he has leased from the

owner Sam Ridgeway. This reopening took

place July 22. Roy L. Rollier, who owns

the Lamont Theatre, Lamont, which has

been closed for several months, was on the

Row arranging bookings. He will reopen

about August 1. Bill Cleverdon. who operates

the Altus Ritz Theatre, will reopen

the Ritz in Eldorado around August 1.

This theatre has been closed since January.

Cleverdon will start with a Friday-

Saturday and Sunday-Monday policy until

the cotton-pickers arrive in September.

Then he will open fulltime. with one

change each week devoted to Spanishlanguage

films for the Mexican cottonpickers,

ilncidentally, the cotton crop

looks headed for a bumper hai-vest, just

as the wheat crop was bumper sizei . .


Clyde Christian has reopened the Wewoka

Pix Theatre, which had been closed some

time. This theatre is operating in competition

with Video Independent Theatres'

Key Theatre . . . Other openings are contemplated

but at this time we have no

more definite information about them.

More about the exhibitors who were

seeking election in the primary held July

5. As stated in an earlier issue. Bill Wilson

was nominated for county commissioner

in Woodward County and will get

the office in November with no opposition.

We are advised that Houston Burns.

Opera House, Apache, who was seeking

election as county commissioner of Caddo

County, was defeated, but Ernest Drew,

Empress Theatre, Waurika, was nominated

as county assessor of Jefferson county

on the Democratic ticket, which automatically

gets him that office in November.

There may have been others but we

have not heard about them.

Exhibitors visiting Filmrow recently:

O. A. Womble and son Rex. Caddo: Roy

L. Rollier. Lamont. Lamont: Bill Cleverdon.

Ritz. Altus; Jep Holman, Trend,

Maysville: Hank Robb. Dallas, and Alex

Blue, Tulsa, who operate the Admiral

Twin Drive-In: Clint Applewhite, Liberty,

Carnegie; Jimmie McKenna, Circle and

Tulsa theatres, Tulsa; Weldon Brown, Rex

and Skyvu theatres, Nowata; Wesley

Hodges, foi-merly Anadarko and Weatherford

exhibitor, was in with Howard Collier.

Geary. Geary, who plans to reopen the

Bulldog Theatre. Weatherford. in the near

future: Walter Christianson. with his wife

and son Bruce. Rex, Konawa: Roy Shields.

Sooner, Enid: L. E. Brewer, Royal and

Brewer's Drive-In, Pauls Valley; Jimmie

Leonard, Tower, Drumright: Jess Jones.

Ritz, Crescent: Jess Sanders, manager of

the Star and Harmony theatres. Sand

Springs: Milan G. Steele, Lakeside Drive-

In, Paw^nee: Gary Barnhill, Mulkey and

Sandell Drive-In theatres. Clarendon,

Tex., in conferring with his buyer and

booker. Athel Boyter; Bob Downing.

Crown and Cardinal. CoUinsville, and

Jack Johnston and son Mike, Washita, Cordell.

in conferring with his buyer and

booker. Sam Bi-unk.

Mrs. A. L. McArthur, owner of the

Beaver. Beaver, was a welcome visitor

here. She made a trip recently, just roaming

over North America. She said she had

driven 25,000 miles, enough to reach

around the world, and was mighty tired

and glad to get home to Beaver. She has

leased the theatre to the T. V. McDowells

of Buffalo.

Visiting and on business from Dallas

were Don Grierson. Empire Pictures, in

conferring with Frank McCabe, Video, and

other bookers on the Row and also in to

see Han-y McKenna and Lois Scott, Screen

Guild ; Sacks, representing Lopert

Pictures, and Jim Pritchard, Allied Artists

. . . Evelyn Holly, Columbia exchange, was

on vacation.

Just a few more words regarding the

meeting to be held September 12, where

exhibitors and distributors will get to-'

gether. President Paul Stonum of thei

United Theatre Owners of Oklahoma and

part of Texas, has announced that he is

negotiating with one of the beverage companies

here to sponsor the luncheon and

pick up the tab afterwards. He also said,

that one and maybe two prominent speak-,

ers will be on the agenda. It is hoped that

the entire day's activities will be over

around 6 p.m. and those that have to go

home will have time to do so and will not

have to spend the night here. However,

if enough do stay over, something will be

planned for them during the evening. So

come one, come all and let's have another

oldtime get together for the betterment

of the motion picture industi-y!


n 2 years for $5 D

D Remitfonce Enclosed D Send Invoice

' year for $3 D 3 yeors for $7






^ffl^B-^E NATIONAL FILM WEEKLY 52 issues a year

825 Von Brunt Blvd., Konsos City 24, Mo.

New Fox Drive-In Opens

Outside Charlotte, N. C.


opening of the"

new Fox Drive-In on old Statesville roac

was celebrated Thursday il4i. The drive)

of each car was admitted free and manj

prizes were provided for patrons attending

the intial screen program.

The double feature opener bracketec

Alan Ladd and Ernest Borgnine in "Th(

Badlanders" and Frank Sinatra in "Nevei

So Few."

Edgar Stehli will portray King Krona;

in MGM's "Atlantis, the Lost Continent.'

MGM's "Where the Boys Are" is the film

ization of Glendoin Swarthout's novel.


BOXOFFICE August 1. 196(







! downtown



'Psycho' Tops Omaha

In Summer Upsurge

OMAHA — Above-average receipts were

chalked up by every downtown theatre in

Omaha last week and the suburban Dundee

came near in a strong summer boxoffice

surge. The Orpheum was far ahead

of the pack as "Psycho" drew turnaway

crowds and rang up a 210 per cent score.

The Omaha nearly doubled average figures

with "The Bellboy," and "Ben-Hur"

continued strong in its 23rd week at the


(Average Is 100)

Cooper—Ben-Hur (MGM), 23rd wk 125

Dundee The Glenn Miller Story (U-l), reissue... 95

Omoho The Bellboy (Para) 195

Orpheum Psycho (Para) 210

Stofe Bells Are Ringing (MGM), 2nd wk 105

Mill City Has Fine Week

Despite Aquatennial

MINNEAPOLIS — Business picked up

considerably this past week, despite competition

from the Minneapolis Aquatennial,

with most situations recording

grosses way above average. Among the

newcomers "I'm All Right, Jack" at the

Uptown Theatre had a rating of 250 per

cent, and "Psycho" at the State rated 200

per cent. "Ben-Hur," in its 22nd week at

the Academy, had another big 650 per cent


Academy ^Ben-Hur (MGM), 22nd wk 650

Century Con-Con (20th-Fox), 6th wk 100

Gopher The Bellboy (Para), 2nd wk 200

Lyric Strangers When We Meet (Col) 1 50

Orpheum Honnibol (WB), 2nd wk 125

Pon—The Rot Race (Para), 4th wk 140

St. Louis Park Pollyonno (BV), 3rd wk 200

State Psycho (Para) 200

Suburban World Sins of Youth (Janus) 90

Uptown— I'm All Right, Jack (Col) 250

World The Apartment (UA), 3rd wk. . 175

1 'Apartment' Still Great


In Healthy Milwaukee

MILWAUKEE—The Palace Theatre here

was preparing for Cinerama and the

for "Can-Can" while the Strand

right on clocking 300 for "Ben-Hur"

I and the Wisconsin was thriving on "The

in its third week. With "Ice

I Palace" pulling 175 at the Warner, the

houses were having a very good



D. V. McLucas to Host

UA District Meeting

OMAHA—D. V. McLucas, manager of

the lowa-Nebraska-Southem South Dakota

exchange for United Artists, will be

host to a district meeting at the Paxton

Hotel Tuesday, Wednesday and Thursday

(26, 27, 28).

Coming to the meeting from New York

will be Jim Velde, vice-president; Al Fitter,

western division manager, and Arthur

Reiman, assistant to Fitter. Also present

will be Mike Lee, district manager at St.

Louis, and branch managers Carl Olson,

Minneapolis; Joe Imhoff, Milwaukee;

Ralph Amacher, Kansas City, and Harold

Kimmel, Des Moines.

Exhibitors from the above exchange

centers will be present at a cocktail meeting

at the Ak-Sar-Ben suite at the Paxton



^ctor Jack Carson, former Milwaukeean,

stopped off here after receiving an

award from the Wisconsin Broadcasting

Ass'n at Baraboo. He then took off for a

few days of fishing up in Door County.

Carson is scheduled to appear at the Garfield

Theatre here in August for the title

role in a stage play entitled "Make a

Million." On future plans, Carson mentioned

pay TV and its success in Canada,

and said: "If I want to live, I'll get in on


Managing Director Estelle Steinbach,

Strand Theatre, hosted a group of 800

nuns from Marquette University for a special

showing of "Ben-Hur." In a letter to

Miss Steinbach, one of the nuns said:


are emotionally, aesthetically and spiritually

uplifted, still in a glow about this

afternoon's experience. Hours of 'Ben-Hur'

is four hours well spent. It is the highlight

of our summer." The letter ended

with the thought that they would encourage

all their young people to attend the

movie. Such is the type of reaction Miss

Steinbach receives from her promotions,

enabling her to break one record after

another for long runs.

Looks like American International Pictures

have discovered a "sleeper" in

"Carry On, Nurse," appearing for the fifth

consecutive week at the Downer Theatre.

Eddie Gavin, manager here for the exchange,

said Bob Groenert, manager at

the Downer, was doing a landoffice business

on a film originally scheduled for one


A Michig^an woman and her daughter

have filed $9,000,000 suit charging that the

best-selling novel, "Anatomy of a Murder,"

and the ensuing movie invaded their

privacy. The filming of the picture took

place at Marquette, Mich., and drew thousands

of spectators from both Wisconsin

and Upper Michigan. It was a Columbia

release and did excellently at the boxoffice.

Chances are, the publicity on the latest

developments will now add to the popularity

of the film.

Volmer Dahlstrand, president of the

Milwaukee Musicians Ass'n, Local 8,

CROWNS CHAMP—A queen contest

and premiere of "From the Terrace"

were two of the highlights which climaxed

a weeklong celebration at Ripon

in honor of Ben Marcus' 25 years in

show business. Shown here, Marcus

crowns the winning queen at the

Campus Theatre (his first) in Ripon.

She is Miss Sharon Duebler of Manitowoc.

American Federation of Musicians, is celebrating

his 25th anniversary in one of

the hottest jobs in town. Dahlstrand, who

once played trombone in various theatre

bands here, can recall a time when 400

musicians were employed in theatres and

vaudeville houses in this area. "Now," he

says, "there are only three or four fulltime

bands left and none in the theatres."

Harold "Bud" Rose, manager here for

Allied Artists, who apparently lies awake

nights trying to dream up more promotional

approaches in order to wind up

with that far-reaching "ink," fell heir to a

couple of columns by "Jamie" of the Milwaukee

Sentinel the other day. In bold

red letters on his new white Cadillac convertible,

was a sign: "PAY OR DIE!" It

caught the eye of columnist Jamie and he

looked into the matter. Result: It gave Bud

an unexpected opportunity to unburden

himself on the subject and it clicked to

the extent of two columns. It paid off at

the boxoffice.

The entire membership of the Milwaukee

Press Club received an invitation to spend

Sunday (17 1 out at the Uihlein Farm. This

is an annual event, and as might be expected,

is the highlight of the year. Backed

by the Schlitz Brewing Co. people, no

expense is spared and everybody has a

wonderful time—games, refreshments, the


We note that there were plenty of screen

stars at the Democratic National convention

in Los Angeles. The annual State

Fair here will again depend on Hollywood

for its leading attractions. The Three

Stooges will head an all-star cast here

this year. It will be recalled that the State

Fair management took a "chance" on Roy

Rogers and Dale Evans, and drew recordbreaking

crowds for the entire engagement.

Holdout crowds every night!

Cinerama was to be introduced to moviegoers

in this area July 28 at the Palace

Theatre. The Fox-Wisconsin people, in one

of its approaches to get the advance promotion

under way, invited press, radio

and television to the theatre July 20, for

a cocktail party and tour of the house.

All phases of the preparations were inspected,

including projection, sound equipment

and the huge screen made up of

narrow perforated plastic strips. Also present

were Cinerama Beauties, one of whom

was to be named "Miss Cinerama" as a

fitting climax for the promotion.

With "Can-Can" opening July 27 at the

Towne Theatre, Cinerama on July 28 at

the Palace and "Ben-Hur" still packing 'em

in at the Strand, moviegoers in this area

are certainly being offered a choice of

the best in motion picture product.

Shed a tear for Joe Reynolds, manager

of the Towne Theatre, who was up to his

ears in the promotional work for "Can-

Can." Calling the Riverside Theatre, he

got Jerry Bierce on the phone: "Jerry,

how's about dropping in to give me a

lift?" Jerry, who is pinchhitting as manager

in John McKay's absence, replied:

"Are you kidding? I've got people lined

up for a block in either direction for

'Pollyanna!' "

BOXOFFICE August 1, 1960 NC-1


. . Exhibitors

. . Tony

. . Lonnie

. . The

. .


JJarry I^nkhorst, exhibitor at Hawaiden.

Iowa, who has the Wi(f%vam Drive-In

and Sioux Theatre, is busy assisting with

the towns annual Hawaii Days and County

Soy Bean Festival . . . Joan Kline, boolcer's

stenographer at United Artists, has

announced her coming marriage August 13

to Don Burrow at the Grace Lutheran

Church. They plan a honeymoon in


Ed Opicinski, who has the Ritz Theatre

at CoiTectionville. Iowa, took his son to

Arizona for relief from asthma ... Ed

Cohen. Columbia salesman, has the left

side of his new car bashed in as the result

of an intersection collision . . . Cecil Wallers,

owner of the King Theatre at Ida

Grove, Iowa, is visiting in Denver ... A. E.

Thacker jr.. 7-T-7 Drive-In operator at

South Sioux City. Neb., took a fishing trip

to Canada.

Jack KUngle, manager of the State

Theatre in Omaha, won his flight in the

City Publinks Tournament with an extra-




Save Moneyl Save Timel Fost, dependable

service. Standard and Super Simplex, Century

ond Motiogroph Projectors.

Call us anytime.

30 yeors service to Iowa theatres.



1121-23 High St. • Des Moines, Iowa

Phone—CHcrry 3-6520.



CE 2-9900

62S West Colifornio

The rgcsr

your service. 35 yeors

controcts rniccssory.

hole victory over Vince McAndrews jr.

Jack birdied the 19th hole after his opponent

took three holes to even the match

on the 18th . Goodman. Columbia

salesman, failed by three strokes to

qualify in the State Golf Tournament at

the field club . Pratt, assistant

manager at the Orpheum Theatre, vacationed

last week in Colorado.

Mel Mellenberndt, who has the Rapids

Theatre at Rock Rapids, Iowa, and his

family took a vacation trip to Detroit and

drove back a now school bus . Ames

Theatre, closed for some time, has been

reportedly sold to a supermarket. One of

the old Goldberg chain of theatres in

Omaha, it was acquired several years ago

along with the other Goldberg thatres by

the Cooper Foundation.

Mr. and Mrs. Al Hopper, operators of the

Empire Theatre at Sioux City, Iowa, have

returned from a three-week vacation .

Carl Reese. Universal city manager, had

as his guest his brother Paul Reese of Los

Angeles, well-known voice and diction

teacher . on the Row included

C. D. Vickers, Mapleton: Jim Carleton.

Griswold: Slim Prasier. Havelock; Al

Haals. Harlan: Frank Good. Red Oak. and

Mr. and Mrs. S. Nothem. Remsen.

Glen "Buck" Weaver, 49. husband of

Dorothy Weaver, 20th-Pox cashier, died

as the result of a heart ailment. Weaver

was a onetime sandlot star in the days

when Omaha was famous for its fast amateur

league activity. A broken ankle

dimmed his chances for a professional career.

Mrs. Weaver is one of the veteran

figures on Omaha's Pilmrow and recently

completed 30 years in the industry.

To Raze Superior Theatre

MINNEAPOLIS — Berger Amusement

Co. here closed its 900-seat Superio

Theatre at Superior, Wis., July 23 and the

house will be torn down. Lack of business

was given as the reason for the action. The

theatre, an early showplace of Superior,

has been in operation for over 20 years. It

is estimated it would cost $400,000 to replace

the house today.

Two New Dr Pepper Firms

DALLAS—Two bottling firms, both under

the same management, have begun

bottling and distribution of Dr Pepper in

adjoining areas in Minnesota and South

Dakota, adding two new locations to the

Dr Pepper Co. national distribution program.

The two bottling fimis, located in

Ortonville, Minn., and Watertown, S. D.,

are under the management of the Dr Pepper

Bottling Co. of Ortonville.

Critic Says Public Tired

Of Same English Faces

MINNEAPOLIS—When English pictures

were getting a hold on the American


boxoffice. one of their chaiTns was the

newness of the faces in them. Will Jones,

Minneapolis Tribune entertainment columnist,

pointed out in a recent colurrm.

Pilmgoers commented that they were tired

of the same old Hollywood faces and of

the character and bit players who appeared

in film after film, he said. They

found the Engli.sh faces refreshing.

Now the English films are common fare,

Jones declared, and the freshness of the

faces is fading. The same faces turn up

in picture after picture, and one suspects

that the British draw from a much smaller

pool of bit and character players than

Hollywood does. Jones writes.

"When these customers tire of the same

old faces and start looking for freshness,

what will they do?" Jones inquired. "Turn

back to American films?"

They might be surprised at the turnover,

he remarked.

Four Community Theatres

Admit Children Free

HARTFORD—Cognizant of the tremendous

good will initiated by a theatre's

offer to provide free admission to children

under 12 accompanied by parents at any

time—a policy much similar to that backed

at all Connecticut drive-in theatres—Community

Theatres, suburban circuit, has announced

the plan effective for four theatres,

the Central, West Hartford; Colonial,

Lenox and Lyric, Hartford. All are indoor


Samuel I. Safenovitz, owner and operator

of the Yale, Norwich, has had the

plan in effect for several years now, the

populace of Norwich apparently very much

in favor of the gesture.

At the same time, just over the Massachusetts

state line, the independent Majestic

in West Springfield announced that

children under 12 accompanied by parents

will be admitted as guests of management

Mondays through Fridays.

New Series to Astral

TORONTO—Astral Films, of which I.ii I

H. Allen is president, has secured through

its Affiliated Maple Pi'oductions the w-orld

rights of the 13-installment "Tales of the

River Bank" made by Riverbank Productions.


The series, which deals with animal life

in picturesque manner of interest to both

young and old people, was a winner in the

latest Canadian Film Awards. This correspondent

of Boxoffice saw one chapter'

at a screening and was really impressed.

Officers of the Riverbank company include

Paul Sutherland and David Ellison,



Large Core

Greater Crater Area


I'^^nl'f Distributed

In Minnesota— NATIONAL THEATRE SUPPLY, Minneapolis—Main 8273

in Nebrosko—THE BALLANTYNE Co., Omoho—Jackson 4444

in Wisconsin—NATIONAL THEATRE SUPPLY, 1027 N. 8th Street.

Milwaukee 3, Wisconsin.

CHAS. J. BREWSTER, 417 W. Hi^hlond Ave., Milwaukee,

Wisconsin. Phone BR 1-0100.

NC-2 BOXOFFICE August 1, 1961









I merly












I Anderson,


. . . Charlie

. . . Clifford

. . Irving

. . The

. . Chuck

. . Joe

. . B.

. . Fred

. .

. . . Theatre


Censorship Is Eased

On Adult Pictures

VICTORIA—Changes in movie censorship

which will permit new types of adult

films to be shown in British Columbia

have been approved by the cabinet. Under

the changes in the moving picture act, a

new "restricted" classification will be set


It is defined this way: "Where a film is

classified as adult entertainment and is

considered by the censor to be objectional

to children, or to be likely to corrupt the

morals of children, he shall classify it as

•restricted.' " Then it can be shown only

under a permit which must be in writing.

Children who appear to be under 18

must not be allowed to see it. Theatre

operators will have absolute discretion to

refuse permission to anyone apparently

under 18.

If the law is broken, the special pennit

automatically lapses—and the act provides

fines up to $300 and seizure of the film

for offenses.

Attorney-General Bonner, whose department

administers the act, said: "This gives

a breakdown of adult movie classification.

It will give a chance to show movies which

are now rejected out of hand."

The new regulations also permit the

censor to order the word "restricted" to

appear in advertising for the film affected.

In Vancouver, theatre officials say they

have had a voluntary system of censorship

operating citywide for a long time. For

films they consider strictly adult fare, they

have been barring childi-en up to about

18. particularly in suburban districts.

Five Trustees Organizing

Detroit Booth Pensions

DETROIT—Temporai-y trustees for the

exhibitor-paid pension fund for Detroit

projectionists have met and are


setting up details of organization for the


, new project. Named as trustees are

Newman, counsel for Cooperative


Theatres, and C. E. O'Bryan, supervisor,

Detroit Theatres, for the exhibitors;

President Dwight P. Erskine and

Carroll M. Gates for the imion. They have

selected attorney Raymond J. Meurer, forpart

owner of the Lone Ranger, as

the fifth impartial trustee.

These trustees will serve until the new

plan is approved by the Internal

Revenue Service, when permanent appointments

will be made.


. . . Marianne

Qharlie Jackson, formerly a salesman at

Warner Bros, for 17 years until he

retired, was in from Clearwater, Fla..

where he now lives. Jackson renewed

acquaintances with friends on the Row including

Mike Adcock, Warner manager,

and Ernie Hill, WB salesman. He also

went to Balsam Lake, Wis.

Connelly, assistant cashier at MGM, and

Mary Jane Max, MGM biller, dj'ove to

California on their vacations.

Bob Wilkerson, Universal division manager,

was in from Dallas . Finnegan,

booker at Columbia, vacationed in

northern Minnesota . Bliss, booker

at Universal, vacationed at Askov and

on the north shore of Lake Superior . .

J. T. McBride, Paramount branch manager,

was in Chicago for a sales meeting

Creamer, partner in Minneapolis

Theatre Supply, broke his ankle and

has been recuperating at home.

The Grand Theatre at Oakes, N. D.,

operated by Kenneth Brossman, suffered

smoke damage recently when fire broke

out in a nearby cafe . Rosen, Paramount

salesman, vacationed in Los Angeles

where he called on Arnold Shartin, Paramount

manager there. Shartin at one

time was office booking manager for Paramount

in Minneapolis. Rosen, accompanied

by his family, also visited Disneyland.

Richfield Theatre, suburban house, has

been redecorated . Hecla Theatre

at Hecla, S. D.. has been reopened by the

local civic and commerce association. The

house has been closed since September

1958 . Marks, manager of Allied

Artists, was in Duluth on business .

Nelson Eddy and his singing partner Gale

Sherwood appeared at Pi-eddies', local

night spot, for a two-week engagement.

Miles Carter, assistant head shipper at

National Screen Service, vacationed at a

lake near Henning . J. Tworek has

closed the Audio Theatre at Winter, Wis.

Rankin is the new owner of

the Draper Theatre at Draper, S. D.. formerly

operated by Donald Hulce

Lee, United Artists district

. . . Mike

manager, was

in on a routine visit . . . Emmy Lundquist,

UA cashier, vacationed in Hot Springs,


Outstate exhibitors on the Row were

Mike Guttman. Aberdeen, S. D.: Doug

Ingalls, Pepin, Wis.: Kenny Pepper, St.

Croix Falls. Wis.; Dan Peterson, Brookings,

S. D.: and George Bodgos, Sioux Palls.

S. D. . . . With the advent of hot, humid

weather Preida Podratz, secretary at

Theatre Associates, purchased a one-ton

air conditioning unit for her apartment

Associates has been appointed

to handle the buying and booking for the

Boulevard and Avalon theatres, Minneapolis,

and the West Twins, St. Paul, operated

by Mrs. W. R. Prank and W. R. Frank


i a screen game,

HOLLYWOOD fakes fop

honors. As a box-office aftracfion,

if is wifhouf equal. If lias

been a favorife with fheafre goers for

over 15 years. Wrife today for complefe details.

Be sure fo give seafing or car capacity.


37S0 Ookton St. * Skokie, Illinois




2310 CasS AVE. •



William Anderson Fills

Disney Board Vacancy

William H. Anderson,

in charge of studio operawas

elected to the board of Walt

Disney Productions as successor to Floyd

recently resigned.

with the studio since 1943, is

the producer of Disney's


"The Swiss Family

I Robinson."

Carry On, Nurse' Preview

PROVIDENCE, R. I.—The Strand Theatre

held a sneak preview showing of

"Carry On, Nurse."

n 2 years for $5 Q ' yeor for $3 3 years tor S7

D Remittance Enclosed Q Send Invoice






I pHniii THE NATIONAL FILM WEEKLY 52 issues a year

825 Von Brunt Blvd., Kansas City 24, Mo.

BOXOFTICE August 1, 1960


. .


There's a boy now In the Bob Kassebaum

family and his name is Mark. The

baby was born at Lincoln General Hospital

to West O Drive-In Manager Bob Jassebaum

and his wife Margie. The couple has

a daughter, Mary Kay. 3.

New manager of the Cooper Foundation's

Nebraska Theatre in Lincoln is Don

Wells. He succeeds Ivan Burr, who was

transferred to Cooper's Ute Theatre in

Colorado Springs.

Dan Flanagan, manager of the 84th and

O Drive-In. is in Omaha temporarily, filling

th? managerial post at the Airport

Drive-In until the new manager arrives.

Dan didn't have to leave before his son.

Dan jr.. left July H for San Diego, where

the 18-year-old Lincolnite reported for

basic training in the U. S. Navy.

The return showing of "The Greatest

Show on Earth" at Cooper's Lincoln Theatre

reaped a harvest of satisfying moments

for Manager John Kiker and other

theatre personnel. They not only recorded

a good attendance for the second showing

but were recipients of patrons' well-satisfied

comments. "One who told me he is a

regular moviegoer remarked this is the

best he'd ever seen." reported Kiker .

The Lincoln Theatre recently sneak-previewed

"It Started in Naples" with review

cards praising the Clark Gable-Lauren

Bacall show.

A letter from former Lincolnite Ike Hoig

tells Lincoln friends he and his wife and

daughter Cindy heartily approve of their

new Oklahoma City assignment. Hoig. former

city manager in Lincoln for Cooper

Foundation Theatres, now is assistant city

manager of Cooper's Oklahoma City theatres.

Nita and Neva Cheevers, wives respectively

of Clayton and Burt Cheevers of

Nebraska Theatres, are career women

temporarily. Nita. whose husband is manager

of the State Theatre, is vacation relief

at the company's record shop in the

Varsity Theatre building. Neva, whose husband

is Varsity Theatre manager, also is

filling in for the vacationing staff of the

tie shop. located in the same building.

Cooper Foundation Theatres has a new

soft drinks price schedule in their concession

stands— 10 and 15-cent drink cups,

instead of the previous 10 and 20-cent

range. The new cups and popcorn containers

are "embossed" with "Cooper Foundation


Hovland-Swanson, one of Lincoln's top

apparel shops, is working with Nebraska

Theatres city manager Walter Jancke. to

herald in proper style the coming of Disney's

"Pollyanna." The shop, a calling

neighbor to the Varsity Theatre, where

"Pollyanna" opens in mid-August, presented

a "Pre-Pollyanna" fashion show

July 30 in its new showplace building.

Two Pollyanna dolls, plus a number of

Pollyanna coloring books, were awarded

that day to winners of the up-to-8 and

8-to-14-year-old coloring contest . . . F>urely

coincidental to fashion show talk was

Jancke's report that he and his son Ed

spent a week dieting. Despite Mrs. J's

normal eating habits. Walter says he lost

12 pounds in the week and his son. five.

John Dudjen, a Lincoln attorney for

Nebraska Theatres, and his family, heading

for a Southern California vacation, will see

moviemaking at first hand by touring

Warner Bros.' studio.

Kenneth Anderson, representing the

Cooper Foundation Theatres, is one of the

six stockholders and directors of the newly

formed Peterson Building Corp.. which announced

plans July 19 for a 390-stall Auto

Park Garage. The new downtown Lincoln

parking facility, costing $900,000, will be

started in early 1961 and completed before

the end of that year. It will be only a

stone's throw in location from the Cooper's

Stuart Theatre, and back to back to the

Varsity Theatre building. In fact. Nebraska

Theatres city manager Walter Jancke says

the building to extend over the adjoining

National Bank of Commerce drive-in is

going to eliminate "the one window I have

in my office." He implies, however, that

convenience of the auto park for theatre

patrons should more than compensate for

one window lost.

Carroll Baker will star in United Artists'

"Something Wild."

Join the Widening Circle

Send in your reports to BOXOFFICE

on response of patrons to pictures

you show. Be one of the many who

report to—

Address your letters to Editor,

Exhibitor Has His Say," 825

Van Brtmt Blvd., Kansas City 24,



A Widely Road Weekly Feature of Special Interest


Always in the Forefront With the News

NC-4 BOXOFFICE :: August 1. 196


, swimming







I course,


















All New Attractions

Remain in Detroit

DETROIT—Something of a record was

set here the past week, with all the firstrun

houses except the Michigan holding

over their attractions. Business generally

has been quite satisfactory during the hot


(Average Is 100)

Adorns Bells Are Ringing (MGM), 2nd wk 95

Broodway-Copitol Hercules Unchained (WB);

Walk Like a Dragon (Paro) 120

Fox—The Lost World (20th-Fox); Bobbikins

(20fh-Fox) 150

Modison Can-Can {20th-Fox), 7th wk 175

Mercury Pollyanno (BV), 2nd wk 150

Michigan The Apartment (UA); The Music Box

Kid (UA), 5th wk 115

Polms Portrait in Block (U-l), and Too Soon

to Lore (U-l), 2nd wk 110

Trons-Lux Krim Carry On, Nurse (Governor),

5th wk 100

Clevelonders Flock

To Big New Films

CLEVELAND—The astonishing public

appeal of "The Apartment" is demonstrated

by its long run at the Stillman where it

just completed its sixth week with a score

of 125 per cent and was being held still

longer. And "Pollyanna" which started

slow at the Allen gained momentum as the

first week of its engagement progressed

and it was held over a second week to very

satisfactory business. "The Bellboy"

brought out all of the Jerry Lewis fans

resulting in a 155 per cent week at the

State with a holdover in the bag. At the

Hippodrome "Strangers When We Meet"

rolled up a whopping 240 per cent and

was a sure-bet holdover. Both "Ben-Hur"

in its 26th reserved seat run at the Ohio

and "Can-Can" in its ninth week roadshow

week at the Palace held their own against

fine weather and outdoor summer entertainment


Allen— Pollyanno (BV), 2nd wk 100

Heights Art I'm All Right, Jack (Col) 270

Hippodrome Strangers When We Meet (Col). . . .240

Ohio Ben-Hur (MGM), 26th wk 1 55

Po;o:c -Con-Can (20th-Fox), 9th wk 100

The Bellboy (Para) 1 55


Stillman The Aportment (UA), 6th wk 125

Cincinnatians Shun City

Over Steaming Weekend

CINCINNATI—Very hot weather hit this

city last weekend for the first time this

summer, resulting in an exodus of residents

to nearby amusement parks and

pools. Operators of local

picture theatres were hoping, however,

that the sizzling weather will continue

because it has been an important factor

recent years in inducing attendance

local houses, all of which are, of

air conditioned.

Albee The Apartment (UA), 2nd wk 125

Ben-Hur (MGM), 19fh wk 300


.Esquire The BoHle of the Sexes (Cont'l) 100


Portroit in Block (U-l), 4fh wk.. . . 85

Guild Wild Strawberries (Janus), 5tti wk.. . 140

Keith— Pollyanno (BV), 3rd wk 100

Palace Murder, Inc. (20th-Fox) 85


Valley—Can-Con (20th-Fox), 5th wk 225

Ohio Airer Loses $675

OHIO—Approximately $675

from concessions operations were lost to

at the Findlay Drive-In, West

street. The burglars entered the

part of the drive-in building

by prying a lock on the women's restdoor.

The money was taken from

safe in Manager Herbert Solomon's



Kentucky Exhibitor J, P. Masters

Retires Right on Tax Deadline

BOWLING GREEN, KY.—Exhibitor J. P.

Masters, "the man who made a nickel famous,"

has retired from show business after

52 years of contriving ways to sell the

attractions of his stage and screen to the

public. July 2 was the exact day of his retirement

from the Crescent Amusement

Co. He chose July 2 and not July 3, he

said, just in time to avoid fighting those

sales tax pennies into a new financial


In a feature article appearing in the local

Park City Daily News shortly before

Masters retired, Bob Dickey, city editor of

the Daily News, thus traced the showman's

long career:

Despite the demanding seven-day-aweek

schedule of theatre operation, the

venerable Masters has found time to devote

to civic and political affairs.


The theatre manager was a regent of

Western State College under three governors

and was a member of the city's first

Electric Plant Board when Bowling Green

began operating its own power distribution

system. He still serves as a member of the

student foundation fund board at Western.

Masters served as mayor pro tern and

president of the Board of Aldermen for

two terms under the late Mayor C. W.

Lampkin. They were longtime friends and

political allies.

In the late 30s and early 40s, Masters

served as president of the Chamber of

Commerce for ten years and was named

Bowling Green's outstanding citizen of


Masters recalls with an air of pride the

successful efforts to obtain Union Underwear

Co., Pet Milk Co., and the old Ken-

Rad plants for Bowling Green.

Chamber officials had to hustle across

the county and sell farmers on the idea of

dairy production before Pet Milk located

its huge processing plant here, said Masters.


And then there were the automobile

junkets through surrounding counties and

into Tennessee in search of customers for

Bowling Green's tobacco market.

But the care and nurtui-ing of show

business in Bowling Green—particularly

motion pictures—was the cigar-puffing

Masters' first concern and the success of

Crescent enterprises here attests to his


After managing the Elite in Memphis for

the Crescent firm for thi-ee years, beginning

in 1908, Masters was transferred to

Bowling Green on June 6, 1911—49 years


"I was born in Nashville but I call

Bowling Green my home because I've been

here so long," says Masters.

Wasting no time, Masters opened the

Columbia Theatre, Crescent's fii-st local

enterprise, where Capitol Cleaners and

Pressers is now located in the Capitol

Theatre Bldg.

Before the year was out. Masters opened

the Elite Theatre in the old CDS No. 6

building at State and Main streets.

Masters, a great believer in advertising,

called the Elite "the brightest spot in

Bowling Green" and proved it by installing

an impressive copper and brass electric

light standard in front of the movie.

The idea caught on and a merchants'

boosters club had Fountain Square and

most of Main Street lighted with the tall

standards which Masters refers to as

Bowling Green's first "whiteway system."

Crescent opened the Princess—one of the

first theatres built exclusively for showing

motion pictures—in 1914. The theatre was

located on Fountain square where the John

Green store is at present and continued

operations until 1957.

The Columbia was razed in 1921 and the

Capitol constructed in its present location.

Meanwhile, Masters leased the old Opera

House auditorium. Main and College

streets, for showing both movies and roadshows

booked out of New York City. With

opening of the Capitol, the Elite closed.

Masters sticks by "Gone With the Wind"

as his greatest boxoffice success in Bowling

Green when it was shown here the first



"Clark Gable was in his prime and we

were really mobbed. It created more interest

than any movie we have ever had,"

said Masters.

Although Elvis Presley and other modem

stars are boxoffice hits, Masters longs for

the days of Will Rogers and Marie Dressier

and "those family-type pictures which

drew both young and old."

Succeeding Masters as manager of the

Capitol was Harold L. Hardcastle, assistant

manager of the movie.

"He started working here as a kid in

August 1920. I practically raised him,"

quipped Masters. He said Hardcastle had

learned the business from the ground up.

Masters took time out from the movie

romances shown on the Columbia's screen

to stage a real one of his own and married

Miss WiUie Rector of Bowling Green July

6, 1913. The couple celebrated their 47th

anniversary just four days after Masters'

retirement. They live at 931 Park St.

A Democrat, Masters was named a Kentucky

colonel by three governors. Mr. and

Mrs. Masters are members of the Presbyterian

Church and the retiring theatre

manager holds membership in the Elks

Lodge, the Masons and the Lions Club.

Schine Chief Ben Geary

Visits French Homeland

ATHENS, OHIO—Ben Geary, division

manager for Schine Theatres, returned

recently from a business and vacation trip

to the French Riviera and a visit with

relatives and friends in Nice, where he was

born and reared. A reunion with former

classmates at the University of Nice, of

which he is a 1940 alumnus, was a highlight.

This was Geary's first trip to his homeland

since the end of World War n. He

has been an Athens resident continuously

since 1950 and also lived here for a time

in 1947.



August 1, 1960


Inept Titles Keeping Patrons Away

Contends Exhibitor Louis Swee

CLEVELAND—It has long been the contention

of Louis Swee, a theatre manager

of some 25 years experience now managing

the Stillwell Theatre in nearby Bedford,

that motion picture titles are keeping

patrons away from the movie houses.

"Today, when prospective patrons are

highly selective, the title has taken on

added Importance as a sales factor." Swee

says. "In .the golden days when going to

the movies was a habit, the title of the

picture was not nearly so important."

Swee dislikes, for practical reasons, an

indefinite, dreamy title that has no special

appeal to average patrons because, of itself,

it has no meaning for him.

"I watch patrons coming into and leaving

our theatre," he reports. "When a

coming attraction title has significant

meaning to them they stop and read Its

description, stars, etc. When the title

means nothing to them, they keep on going

without a second glance at the advertising

medium used."

Swee also has ideas on the use of titles

for foreign films. "It seems to me that

much of the hue and cry against foreign

films could be overcome if they were advertised

under their original foreign titles.

My reason for this is that, in the first

place, most of these pictures are shown in

art theatres to selected adult audiences

; a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

it is without equal. It has

jeen a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or cor capacity.


3750 Ooklon Si.

* Skokic, llJInoii



I and



' bus,



1 Joseph,


' Mount

Recent visitors have included Peter P.

Rosian, U-I regional sales manager, and

Ted Levy, Buena Vista division manager,

both of Cleveland; Donald Proctor, assistand

regional director, U.S. Air Porce, St.

Louis, Mo., and exhibitors Charles Scott,

Vevay, Ind.; Bud Hughes, Manchester, Ky.;

Tom Sutton, Mount Sterling, Ky.; James

and Irvin Kash, Beattyville, Ky.;

John Goodno, Huntington, W. Va.; Joe

Parkersburg, W. Va., and from

Ohio, Prank Nolan, Athens; Jerry Jackson,

Holly; Hank Davidson, Lynchburg;

William Queen, Columbus, and Max Mill-

bauer and Moe Potasky, Dayton.





' Vida





. . Columbia

. .



^Continental Distributing has opened an

office at 1628 Central Pwky., with

Irving Sochin as manager. Some years

ago he was U-I manager here . . . Paramount

office personnel entertained their

families and friends at a picnic July 26 in

nearby Winton Woods, a county park .

Pilmrow friends extended sympathy to

Tillie Becker, U-I biller, on the recent

death of her father . . . 20th-Pox's "South

Pacific" was held for a second week at the

neighborhood Ambassador. Two years ago,

the film had a run of 42 weeks at the



Mrs. Thomas Jones, operator of the

Waverly in that southeastern Ohio community,

has closed the house temporarily

pending the recovery of her husband from

an operation. The couple resides In nearby

The screen tower of

Portsmouth . . . the Reda Drive-In at London, Ky., which

was demolished in a recent freak windstorm,

has been rebuilt and operations

have been resumed has

booked the duo, "Battle in Outer Space"

"Twelve to the Moon," into 50 area

houses and drive-ins for August



Extensive local newspaper publicity preceded

the opening of the Cinerama "Windjammer"

at the Twin Drive-In. Earlier

I this year, the film had a 17-week run at

the downtown Capitol . . . The Paramount

In nearby Hamilton, owned by Northio

Theatres Corp., will be closed in October.

The theatre will be demolished to permit

expansion of an adjacent bank.

Jack Haynes, general manager of Shor

Theatres, and James W. McDonald, presi-

1 dent, TOC Booking Agency, were in Columfor

a meeting of the Independent

Theatre Owners of Ohio. Also moving

about were William A. Meier, Paramount

manager, to New York City for a company

meeting; William Gm-ian, Allied Artists

manager, to Huntington and Charleston,

W. Va., and Phil Pox, Columbia manager,

to Springfield.

Vacationing are Frank Schreiber, U-I

manager; bookers James Neff, 20th-Pox;

Wilbur Hetherington, UA; and Joyce

Sholl, Screen Classics; secretaries Ruth

National Theatre Supply, and

Kirschner. Shor Theatres; assistant

Mary Lou Harrison, Columbia and

Reynolds, UA; ledger clerks Fay

Humphrey and Nora Davis, Paramount,

and inspector Ethel Toelke, States Film


Dr. Erving Polster Heads

Cleveland Freedom Group

CLEVELAND—Dr. Erving Polster has

been elected temporary chairman by

trustees of Citizens for Freedom of Mind,

succeeding Jasper Wood, who submitted

his resignation after differences within

the group over procedure. Wood sparkplugged

formation of the organization of

citizens during the widespread protest over

the conviction of Nico Jacobellis, manager

of the Heights Art Theatre, on charges of

breaking obscenity rules established by the

U.S. Supreme Court in exhibiting "The

Lovers." This case has been appealed

from common pleas court and is expected

to have a hearing early in the fall.

Under Polster's temporary chairmanship,

the Citizens for Freedom of Mind organization

is working for the same basic

principles that brought it into being to

preserve the individual's right to all the

freedoms guaranteed by the First Amendment

of the United States Constitution.

Wood's resignation, it is reported by one

of the trustees, Robert Levine, head of

Publix Book Mart, was tabled and no

action taken in the matter.

The next meeting of the trustees is to

be held Wednesday i3) at the home of

Mrs. Regina Morris, 4577 Emerson Rd.,

South Euclid. Practical plans will be discussed

and formulated to inform the public

of the importance of preserving the

rights to see, hear, read, speak and think

as one wants without restrictions of

church or state in order to maintain our

way of life, as opposed to censorship in

limited fields.

Wahoo Ban Proposal Is

Turned Down by Sheriff

DAYTON—Sheriff Bernard L. Keiter,

after investigating the playing of Wahoo

games at local di-ive-ins, said he recommended

that no legal action be taken to

ban the games unless an all-out enforcement

program is sought by the county

prosecutor Mathias H. Heck. The sheriff

said the Wahoo type of promotion is "no

more of a lottery than premium stamp

promotions, radio-television giveaway promotions,

or raffling of automobiles, houses

and appliances, as done by schools, clubs,

churches, etc."

Sheriff Keiter said that Wahoo, a game

similar to bingo, is played two nights a

week at the North Star Drive-In, the Sherwood

Twin Drive-In and the Dixie Drive-

In. Keiter made a survey, at Heck's request,

and reported that attendance at the

theatres on Wahoo night appeared to be

larger. He said that some diive-ins have

signs at the ticket booth, indicating that

customers do not have to buy a ticket for

the film if they only want to play Wahoo.

Heck said Wahoo was a violation of the

gambling statute, and a penalty of not less

than $50 nor moi'e than $500 and imprisonment

of not less than ten days or

more than six months could be imposed,

in a letter of warning sent earlier to the

theatre operators.

Confess Drive-In Holdup



boys confessed a $183 robbery at the Westside

Drive-In on Route 18 July 14, when

Kay Means, cashier, was threatened by

one of them with a switchblade knife.


Personable Drive-In Theatre Owner

Chillicothe, Missouri. Former Prominent

Athletic coach.

has this to say about

Roman Mirio Cinema Carbons

"One season's

use has convinced




me of




Cinema Carbons

Manufactured by Elettrocarbonium

S.P.A. Milan, Italy

World's Finest Quality Carbons Since 1S95


that no other carbon presently on the

market can out-perform ROMAN


lamphouse. GUARANTEES to cut your

present carbon costs 20% meanwhile

putting a brighter light on the screen.

GUARANTEES your full money back at

any time you are not satisfied.



and save a minimum of 20% of costs.


lamphouses or STRONG MOGUL lamphouses,

we manufacture a 20" POSI-

TIVE and a 12" NEGATFVE especially

for your lamps. This GIANT size carbon

cuts your costs an average of 32 %

If you have BRENKERT ENARC lamphouses,

we manufacture a 18" POSI-

TIVE and 12" NEGATIVE especially

for your lamps. This KING size carbon

cuts your costs an average of 26%.




WRITE for our special price to you. Tell us

the name of your lamphouse and the size carbons

you are presently using.




Cinema Carbons



940 Belmont Ave. Chicago 14, III.


August 1, 1960


. . Vasile

. . Daniel

. . Hy

. . Adolph

. .


H rt Narlock says his Empire Theatre in

Bay City, opened in 1948. is the latest

independent indoor theatre built in Michigan,

with only the Butterfield house In Ann

Arbor built since. Are there any challengers?

Mrs. Max Williams, former president of

the Federation of Motion Picture Councils,

and her family have returned to their

home in Royal Oak from a fine vacation at

MuUett Lake . Mihain, operator

at the Booker T. Theatre, spent his vacation

visiting with his grandchildren . . .

Francis Light, formerly operator at the

Booker T.. is now at the Motor City in Van


Carl Shalit, Columbia division chief, assisted

by salesman Ray Cloud, had a

screening of "The Three Worlds of Gulliver"

for Joe Lee, Bill Wetsman. Lou

Mitchell and others . . Arthur Robinson,


circuiteer. says cheerfully, "Business is

positively improving."

Walter L. Rickens of the Adams Theatre

has been fishing for his limit three days a

week at a secret lake, and claims the

water level has dropped five inches as a

result of his prowess with the rod . . .

Barbara Salzman and Connie Simans of

Buena Vista are back from a weekend trip




Allied Film Exchange Imperial Pictures

2108 Payn* Av«.

Cleveland, Ohk>





14000 W. 7 Mile Rd.


Diamond 1-8000





Service Port* kmpain



Corn - Seasoning . Boxe% - Salt

lilSTIlll;ll1ll!.S Ifh CIlKlllllS' I'OPCORN MACniNn

5633 Gfond River Ave. Phone TYter 4-6912

Detroit 8. Mich. Nights-UN 3-1468

fc^S'Si' sioHca


to Cedar Point ... No plans for reopening

the Rapids Theatre at Eaton Rapids,

recently closed by the Beechlers, are reported.

Bill Clark, independent booker, has

been vacationing in Wisconsin and Cincinnati

. . . Ernie Chrysler. Allied Artists

salesman, was soaked but cooled in Monday's

heavy rain . Goldberg of

Community Theatres left for a few days'

business trip to New York City .

Anthony Eugenio, theatrical decorator, has

returned to Detroit after three months'

steady work in Monroe.

. . . Mildred


Norman Meyers, managing director of

the Adams Theatre, reports vacation

schedules due to start soon

Rowles is back on the job in the Fox

Theatre Building after hospitalization and

checkup Bloom, manager of the

Mercury, advises the opening date of

"From the Terrace" will be determined by

the run—probably several weeks—earned

by "PoUyanna."

. . . Leland


John Dembeck, booker and mimeograph

specialist at Cooperative Theatres, is back

from a delightful vacation in his hideout

at Curtis in the Upper Peninsula, where

he enjoyed all the water sports. His son

Chris, who is captain of ushers at the

Michigan Theatre, cut his vacation short

a week to return home early

Sanshie. Co-Op booker, is off on vacation,

with plans to go with his family to Washington

J. Lewis, former Co-Op

head booker, planned to leave for California

to go into business, reports veteran

Henry Zapp. Mrs. Lewis was overcome by

the fire which swept their apartment . . .

James W. Padfield. formerly an operator

here and very active in union affairs, has

moved to an apartment on Pine Street in


3 Division Headquarters

Now Operate in Detroit

DETROIT—The move of MGM's central

division offices here from Pittsburgh will

give Detroit three division headquarters

among the major distributors. Carl Shalit

has headed Columbia division activities

here for many years, while Ralph lannuzzi

came here a few weeks ago for Warner

Bros, to succeed Grover Livingston, who

moved the division office here about two

years ago.

Lou Marks, promoted from exchange to

division chief by MGM, will retain his

same office in the exchange, with Maribelle

Brock, longtime secretary to the exchange

manager, remaining as his personal

secretary. Ed Susse, former Albany

exchange manager, is the new local exchange

manager. He will use offices at the

other end of the building, formerly used

by salesmen.


'Psycho' Reaches 300

In 4th Boston Week

BOSTON — "Psycho" continued to top

the town with the fourth week beating the

record of the first week, an unusual occm--

rence. It will remain six weeks and perhaps

more. The new program at the

Capri Theatre, "From the Terrace," easily

led for new films. "Portrait in Black" also

was above average in its second. The

closing notices of "Can-Can" gave this

roadshow film a lift and brought it above

average in its final week.

(Averoge Is 100)

Astor Portrait in Black (U-l), 2nd wk 150

Beacon Magdalena (Shelton), 5fh wk 115


Boston— This Is Cinerama (Cinerama), 12th wk... 90

Capri From the Terrace (20th-Fox) 225

Exeter The 39 Steps (20th-Fox), 2nd wk. 110


Gary—Con-Can (20th-Fox), 1 7th wk 110


Kenmore Carry On, Nurse (Governor), Sth wk. .

Memcrial Pollyanna iBV)

. 1


Metropolitan Ice Palace (WB), 3rd wk 50

Orpheum The Apartment (UA), 5th wk 115

Poromount Psycho (Para), 4th wk 300

Soxon Ben-Hur (MGM), 34th wk 1 60

"Apartment' Is Hearty 120

As Hartford Newcomer

HARTFORD— "Pollyanna" went into a

third week at Loew's Palace, while "Ben-

Hur." continuing an anticipated extended

run, started its tenth frame.


The Leech

Brides of Drocula (U-l);

Woman (U-l)

Art—Temporarily shuttered.


Cine Vi'ebb Oscar Wilde (Four City Ent.) 105

E, M. Loew Strangers When We Meet (Col).... 110

Loew's The Apartment (UA) 120


Meadows The Eel. boy (Para); Walk Like

Dragon (Para), 2nd wk I 10

Sta.Tley-Warner Strand Ben-Hur (MGM),

1 0th wk 105

Sellout for 'Ben-Hur'

In New Haven Whalley

NEW HAVEN—The big news here was

the southern Connecticut premiere of

"Ben-Hur" at the Bailey circuit's Whalley.

Opening night was a sellout many days


Crown But Not for Me (Para); High Society

:MGM), revivals 90

Lincoln The Roof (Trans-Lux) 115

Loew's College The Apartment (UA) 110

Paramount-The Bellboy (Para); Wolk Like a

Dragon (Para), 2nd wk 120

Post—The Cossacks (U-l); The Glenn Miller

Story (U-l), reissue IOC

Roger Sherman—From the Terrace (20th-Fox) . . . . 1 20

Whalley Ben-Hur (MGM), $2.50 top,

roodshow policy 225

Fall Opening Is Possible

For First Norma Picture

HARTFORD—Sperie Perakos, general

manager of Perakos Theatre Associates

and executive producer of Connecticutbacked

Norma Film Productions, envisions

a late fall American premiere of Norma's

initial project, "Antigone." at the Perakos

de luxe Elm Theare, West Hartford.

James Paris is producing and George

Tzavallos directing "Antigone," from a

Tzavallos screen adaptation on Greek

locations with predominantly Greek talent

this summer.

Perakos Theatre Associates will serve as

American distributor of "Antigone" but

financial backing is coming from Sperie

Perakos and his family.

nuss Newton at Screening

NEW LONDON, CONN.—Russ Newton,

Capitol Theatre manager, attended a

Boston screening of Paramount's "Psycho."

Youth Is Primary Promotion Target

Of Dynamic Perakos Circuit Campaign


HARTFORD — Under the practicalminded,

market-wise, showmanship guidance

of Sperie Perakos,

general manager,

the Perakos

Theatre Associates

situations throughout

Connecticut are participating

in one of

the most aggressive

exploitation and promotion


that has been witnessed

in the Connecticut

territory in

many years.

Sperie Perakos

Convinced that

word-of-mouth is tremendously vital and

essential in this day of increased competition

from other leisui-etime facilities,

Perakos is meeting weekly with all managers

in the Connecticut command, namely

Thomas E. Grace, Eastwood, East

Hartford: Vincent B. Capuano, Elm, West

Hartford; John D'Amato, Palace, New

Britain: Livio Dottor, Plain ville and

Southington drive-ins: Jack Hoddy, State,

Jewett City; James Landino, Hi-Way, and

Henry Cohan, Beverly, both in Bridgeport.


Perakos' principal objective, of course,

is increased attendance. Towards that end,

he has directed that greater stress be

placed on youth shows. He contends that

in the youth market lies the answer to

tomorrow's boxoffice grosses.

"Kiddie Kool" matinees are running

evei-y Tuesday through the summer at

bulk of the hard-tops: as added incentive

to youngster trade balloons are distributed

and those youngsters collecting four different

colored balloons are admitted as

management guests at the fifth kiddies


As further indication of aggressivemindedness,

Sperie Perakos hosted Harry

Room, producer of Columbia's "Stop!

Look! and Laugh!" at a Bridgeport press

luncheon in conjunction with that city's

Hi-Way and Beverly day-and-date opening.

Representatives of local traffic and

highway safety interests also attended,

with subsequent suitable exploitation tieups

in the way of parkway signs, et al.

Vincent B. Capuano of the Elm, West

Hartford, had Hartford models in bathing

suits helping him to sell "South Pacific."

Hem-y Cohan, Beverly, Bridgeport, had

Jimmy Fund Collections

Continued at Drive-Ins

Boston—Edward Redstone, state

drive-in theatres chairman for the

Jimmy Fund, appeals to the airers to

continue audience collections to reach

last year's quota. Because some of the

drive-in theatres were taking Jimmy

Fund collections at the time of the

Democratic National convention, with

Massachusetts' Senator John F. Kennedy

in the forefront of activities,

attendance at the drive-ins was down

and collections were off.

a local department store pick up the tab

for a Summer Vacation Safety Show, featuring

Capt. "C" Whiskers, top Connecticut

TV personality, plus "Three Stooges"

novelties and 15 cartoons.

Jack Hoddy, State, Jewett City, tied in

with a savings bank for a kiddies show,

the bank distributing free ice cream cones

to evei-y child.

In practically every city on the circuit,

merchants, businessmen, et al, are being

approached to participate in these "Kiddie

Kool" matinees, special favors and

other trinkets distributed to youngsters.

Every Perakos house has urged youngsters

to observe traffic safety i-ules, and,

with resumption of the summertime policy,

the rules are being plugged via various

displays in the theatres.

John D'Amato, Palace, New Britain, has

merchants in his particular city cooperative

to the extent that gifts (valued from

one cent to one dollar) are being given to

the kiddies on Tuesdays.

The theme of Tuesday advertising follows

this line: "Mothers—let us baby sit

for you while you shop. Leave the kids in

safe, kool komfort every Tuesday from

1:30 to 4:30."

A special program of children's films

normally a western and an action drama,

plus cartoons—is presented.

While the Plainville and Southington

drive-ins understandably cannot participate

in like activity on a summer's afternoon.

Livio Dottor. working with Sperie

Perakos. has come up with an attraction

of strong, forceful impact that again has

people in Connecticut talking Perakos

Theatre Associates.

A trampoline center—first of its kind

in Connecticut—has been installed at the

Plainville. Children are admitted free,

while adults are charged 50 cents. So

successful has been initial reception that

Dottor and Perakos decided to open the

center during the daytime houi-s on Fridays.

Saturdays and Sundays, starting at

1 p.m. At this time, adults are charged 60

cents for a half-hour and children 40

cents for a like time span.

Interestingly enough. Sperie Perakos is

representing American Trampoline

of New York in Connecticut.


Enterprising, energetic, progressiveminded,

the Perakos group is moving


169 Churches, Synagogues

Get 'Conspiracy' Letter

HARTFORD—Murray Lipson. general

manager of Community Theatres, sent a

form letter on Paramount's "Conspiracy of

Hearts." playing the Central and Lenox, to

169 churches and synagogues in metropolitan


The letter also noted that the film was

playing at other suburban theatres, too.

Peter Perakos Sr. on Tour

HARTFORD—Peter Perakos sr., president.

Perakos Theatre Associates. New

Britain, who recently returned for a twomonth

visit to Greece, toured PTA houses.

BOXOFFICE August I, 1960


. . Joe

. .




Two famous films of yesteryear. "Son of

the Sheik" with Rudolph Valentino and

"The Jazz Singer" with Al Jolson. created

such interest at the Fenway Theatre that

the management held the program for a

second week. .

Mansfield. UA publicist,

was asked to shorten his vacation in

order to work on the accelerated campaign

on "Elmer Gantry." which was

pushed up a week at the Metropolitan

Theatre, following the run of Paramount's

•The Bellboy."

Two new girls have been installed at the

Embassy Pictures office. Shirley Antarsh

is at the switchboard and Geraldine

LaBella is a general clerk. Ruth Kickham.

secretary to Joe Wolf, is vacationing on

Cape Cod.

Under the district managership of Harry

Wasserman and the city managership of

Abner Pinanski. two young women are

operating the local Mayflower, an ATC

house. Evelyn Copell is the general assistant

and a new girl, Aileen Lacey. is her

assistant. Aileen had formerly been the

; a screen gome,

HOLLYWOOD takes fop

honors. As a box-office attraction,

it is without equol. It has

been a favorite with theatre goers for

over 15 yeors. Write today for complete details.

Be sure to give seating or car capacity.


3750 Ookton Sr. • Skokic, Illinois

SEATS Reupholstered and installed

COVERS Mode to order in all sizes

CARPETS Repaired and installed

SCREENS Repaired and refinished

write or call


132 Horvord Street, Dorclieitcr, Mass.


GE 6-9463


A Division c.f Radio Corporation ol America

260 Tremont Street

Boston 16, Mats HUbbard 2-0123

cashier at ATCs Pilgrim Theatre. . . . Paul

Barker, a substitute manager, is moving to

ATCs Franklin Park Theatre for a twoweek

spell. The former manager at the

Mayflower. Harry Goldberg, has transferred

to the Boston Theatre to work with

the Cinerama group.

Although nothing is definite at this

writing, the Center and the Stuart

theatres. Boston, operated by E. M. Loew

Theatres, are involved in sales negotiation.

It is understood that the new owners will

use the two theatres for other purposes

than theatrical.

George Keffalopolous, lessee of the Fenway

Theatre, has bought the Zenith Production,

"Hiroshima. Mon Amour." for an

extended run to start August 24. The

contract was drawn up by Joseph G.

Cohen, buyer and booker for the Fenway.

In New England, the film is released by

Ellis Gordon Films. Filmed in Hiroshima

and Paris and produced in the French

capitol. it is now enjoying a successful run

at the Fine Arts Theatre, New York. A

huge exploitation campaign is planned for

the Fenway opening under the direction

of Paul Levi, with extra newspaper space,

radio spots, subway posters and a press

luncheon for the film critics.

George Roberts, treasurer of Rifkin

Theatres, and Thomas O'Brien. Columbia

manager, have accepted the exhibitor and

distributor New England chairmanships,

respectively, for the O'Donnell Memorial

Year Campaign for the Will Rogers

Memorial Hospital and Research Laboratories.

The announcement came from

A. Montague, president, and S. H. Fabian

and Ned Depinet, national cochairmen of

the hospital drive.

The grosses that "Psycho" is pulling

down at the Paramount Theatre continue

to interest Filmrow. This Hitchcock

chiller, which has completed four

weeks, grossed more money in its fourth

week than in its first week, a remarkable

feat and rarely occurring, according to the

management. Bought originally for four

weeks. "Psycho" is continuing for six at

least, despite the house rule that no one

can enter the theatre once the picture has

started. As a result of this policy, long

lines have been forming in front of the

theatre, stretching around the corner and

up the side streets, with those having puichased

their tickets on one street and those

waiting to pay at the boxoffice on the

other side street. Needless to say, this

film is topping the town.

The Strand Theatre, Lewiston, Me., has

been sold by Maine & New Hampshire

Pictures to a group who will tear down

the building to make it into a parking lot.

This circuit now operates only the

Empire Theatre in Lewiston. while the

Cohen brothers operate the Ritz Theatre.

Agnes Donahue, UA booker, spent a week

of her summer vacation on Cape Cod. .

Sam Horenstein, who introduced the Manley

Popcorn machine to New England

theatres, but who retired a few years ago,

paid a visit to Filmrow to greet his old

friends. After a season or two of feeling

poorly. Sam is his old vivacious self again.

2,000-Car Drive-In

Opens in Braintree

BOSTON—The newest theatre in New

England and the only one under construction

for 1960 opened its gates Friday

evening i22i as part of the South Shore

Shopping Center. Braintree, at the junction

of Routes 37 and 128 and the Southeast


The gala invitational opening was al.'^o

attended by the general public, with coowner

Arthur K. Howard, president of

Affiliated Theatres Corp.. and Paul Macbeath,

general manager of the operation,

greeting the guests. With 2.000 speakei.s.

1.000 for each of the giant twin screens.

this is one of the largest drive-ins m

New England.

Many industrymen drove out on opening

night to congratulate Arthur Howard.


fl proposed new ordinance in Keene

would replace a regulation on signs on

business establishments which has caused

considerable contention since it was

adopted a year ago. The present ordinance

requires applicants for overhanging

signs in the business district to obtain consent

from, or show they have notified, all

ocher firms and resiaents within 40 feet,

'iaj new ordinance would extend the

aisi;ance to 50 feet, with complaints to be


settled by the Zoning Board of Adjustment.

Rotating lights on business signs also

would be banned if they have the same

colors as those used by emergency

vehicles or traffic signals. This would just

about rule out yellow, blue, green and red.

officials said.

As an added attraction July 21 and 22.

the Manchester Drive-In theatre presented

the Cosmos live circus act, featuring a

motorcycle ridden up a cable 100 feet in

the air. There was a performance at 8.

o'clock each evening. On the screen, the

ozoner was featuring "Sink the Bismarck!"]

and "A Dog of Flanders."


Leo Vadnais of Manchester, one of the

harness drivers at the Bay State Raceway

in Foxboro. Mass.. had a part in the production

of the 20th Century-Fox film,

"April Love. " Pat Boone and

Shirley Jones. He was training and

driving horses for a Florida stable when

mo\ie directors saw him on the track and

offered him a job in the movie. He served

as technical adviser and appeared in some

of the group and racing shots.

Former Hartford Cashier

Now Columbia Scripter

HARTFORD— Hartforditc Ruth Brook


Flippen of character actor Jay Flip



has been assigned to write the screen

play for Columbia's "Gidget Goe


On the MGM studio staff some years age

Mrs. Flippen at one time was a cashier a

the downtown E. M. Loew's here.

Opens New Snack Bar

SUTTON. MASS.—The Motor-In Drive

In has opened its new snack bar.

NE-2 BOXOFFICE August 1. 196'






; Park,




1 ployment























jQiane Varsi, who left Hollywood a couple

of years ago and took up a quiet life in

Vermont, has left her Bennington apartment

with her two-year-old son. Some of

the actress' acquaintances said she was returning

to California, but her mother,

Mrs. Beatrice Varsi, visiting another

daughter in Orville, Wash., reportedly

expressed doubt that Diane would resume

her film career. The starlet surprised

Hollywood when she suddenly deserted the

film capital after having prominent roles


in "Peyton Place other motion pictures.

While living in the Bennington

area, she avoided the limelight as much

as possible and traveled about without

attracting much more attention than the


Theatre operators in Montpelier, who

have been without a strictly local newspaper

advertising medium since the Montpelier

Argus was merged with the Barre

Times, now have ad space available again

in a new publication, the Montpelier

Daily Post. The new daily is published by

Henry G. Evans.

Bob Gormley, a former member of

Inc., appearing each summer at

St. Michael's Playhouse in Winooski

is now in Hollywood, where he has

had some bit parts in films.

"I Passed for White" made such a hit

patrons at the Burlington Drive-In

the management announced a holdover

for the film.

Vermont exhibitors, always feeling the

economic pulse of the state, were interested

in a report by the Vermont Unem-

Compensation Commission which

that unemployment expanded in

the state during June. At mid-June, nonfarm

employment stood just under 109,000,

a slight decline from the 1959 June level,

there were 5,925 jobless, a 3.3 per

increase over the previous year's




Qash and merchandise valued at $40 were

stolen from the Lewiston Drive-In on

the night of July 13. An intruder broke

into a cigaret machine and grabbed cigai-ets

and money. In an attempted breakin

at the Auburn Drive-In, a large screen

was pulled loose and jimmy marks were

found at the front and rear doors but the

I thief failed to gain entrance to the buildin

the center of the drive-in's ramp


A recent give-away of $25 and other

prizes at the Empire indoor theatre

and the Lisbon Drive-In in Lewiston was

sponsored by the Maurice "Music Mart and

Malenfant's Dairy.

Andrews, film actor, came to

Maine to appear with Gerry Jedd in "Two

for the Seesaw" at the Lakewood Theatre

in Skowhegan. The summer theatre has

been the "Broadway in Maine" since 1901.

Free Fishing Is Featured

At Hartford Drive-In

HARTFORD—George LeWitt, president

of the Lakeside Realty Co., and his son

Brooks, owners of the Berlin Drive-In,

have put still another innovation into

effect, advertising free fishing in the

theatre's now-well stocked lake.

Previously announced—and still very

much in effect—are free boat rides for

youngsters, on a nightly basis and a Sunday

"Swap-and-Sell" plan whereby a car

of patrons



This great seaborne health center

will carry a new kind of aid

abroad-ii/V/i yuiir help. Part of

the people-to-people project

Hope, it will enlist 200 specialists

in sharing our health skills.

Ambassador with a blackboard, the Hope

specialist will help the often woefully few

local medical technicians train helpers.

The result: many more hands. And that

means one Hope dollar is multiplied

many times over.


One local doctor for 100,000 people. These arc the odds Hope

ly face. Yet Hope can mean so much. The health of this child.

The licalth of five Indonesians. Trained hands and only a dollar's

V' orth of penicillin can cure them of crippling yaws.

If enough of us help, the S.S. Hope will be outbound

in 1960. First port of call: Indonesia. A bold health

project called Hope will be underway.

The need is crucial. Many places, too many health

hazards exist. Too many people robbed of the will to

live. Too few hands to help. Often, a doctor for 100,000.

Hope's approach is practical. Help where a nation's

doctors ask help. Help them help themselves to health.

By training, upgrade skills— multiply hands. Hope's doctors,

dentists, nurses, and technicians will man a center

complete to 300-bed mobile unit and portable TV.

You can not only make every dollar do the work of

many, you can earn a priceless dividend. With health

comes self-respect. People at peace with themselves are

less likely to war with others.

Hope is vours to give. It's a pcople-to-people project.

For one year's worth, y/i million Americans must give

a dollar. Don't wait to be asked. Mail a dollar or more

now to HOPE, Box 9808, Washington 15, D.C.



NE-4 BOXOFFICE ;: August 1, 1960a












! organization



• Pollyanna




i through





WB Post-'48 Films

Sale Details Given

TORONTO — Details of the financing

for the purchase of many Warner Bros,

screen features released after 1948 for

presentation as television programs have

been announced here as follows:

"Creative Telefilms & Artists will pay

$11,000,000 to Warner Bros. Pictures for

122 post- 1948 films.

"After Creative Telefilms recoups the

$11,000,000 and deducts 30 per cent of the

gross receipts as a distribution fee. it will

share the profits equally with Warner


"At a special meeting in Toronto July

29. shareholders were to be asked to approve

increasing directors to 15 from five

and changing the name to Seven Arts


It was also announced here that Creative

Telefilms & Artists, backed by Louis

A. Chesler, intends to finance a Broadway

musical version of "Gone With the Wind."

It was stated that a loan to exceed $1,250,-

000 is to be made to David O. Selznick,

producer of the movie version of the book

by Margaret Mitchell. The sum of $500,-

000 already has been advanced, it was


Further, it was announced that Creative

Telefilms is entitled to receive 40 per cent

the net profits of the play as well as

repayment of the loan.

company was created in June 1958

and the name was changed to United

when the Chesler group took

over control. The name was again changed

to Creative Telefilms

j and Artists on rein

December 1959.

The president of Creative Telefilms is

Garfield Cass of Toronto, formerly identified

with the motion picture industry here.

[Manager Mike King Sells

Patrons Coming, Going

TORONTO—For the engagement of

"Pollyanna" at the big downtown Im-

Manager Mike King used a new

land effective stunt in the placing of a

series of mounted signs on the brass railing

which divides the long lobby for the

regulating of patrons entering or leaving

the theatre.

For the incoming people, the wording

to be read on successive signs was: "Every

Likes Popcorn and Pepsi." On

out, the people saw this message

'on the reverse of the signs: "Tell Your

'Friends About 'Pollyanna'; You'll Be Glad

You Did."

In other words there was a plug for

the confectionery when you walked into

,the theatre proper and a suggestion for

word-of-mouth advertising after the show,

the double use of the half-dozen


[Ontario 'Adult' Films

TORONTO—Latest features classified as

/'Adult Entertainment" by the Ontario

Censor Board are: The Leech Woman,

'The Music Box Kid, The Rat Race, Ma-

•cumba Love, Crack in the Mirror, Circus

Horrors, The Apartment and All the

'Pine Young Cannibals.

Seven-Day Montreal Film

Opens in Loew's Theatre Aug. 12

Variety Abandons Booklet

For Benefit Ball Game

TORONTO—No souvenir programs will

be published for the Wednesday night


benefit baseball game at Maple Leaf

Stadium in aid of the Variety Village Vocational

School for crippled boys.

"All we have to do is sell tickets," the

barkers were told by Jack Egan, chairman

of the committee for the benefit game. For

the past 12 years an important part of the

revenue from the annual baseball fixture

was derived from the advertising in the

book and its sale, apart from gate receipts

and gifts.

The main attraction will be the

scheduled International League game between

the Miami Marlins and Toronto

Leafs. The evening's program will include

a vaudeville show on the diamond,

music and a draw for valuable prizes. The

top admission is $5.

The Ontario Variety Tent published a

handsome souvenir book for the Variety

International convention here two months

ago and it brought considerable revenue.

It was the achievement of a committee

headed by Nat A. Taylor.

Hamilton Managers Ass'n

Share in Fire Campaign

TORONTO—The Hamilton Theatre

Managers Ass'n of which Ralph Baitlett

is president, provided active cooperation

to officials of the Hamilton fire department

for a fire safety campaign.

Features of the prevention program included

inspection of theatres for possible

hazards, discussions with theatre employes

on what to do in an emergency along with

demonstrations and talks by Fire Prevention

Officer Fred Staunton who directed

the check of theatre fire-fighting equipment.

In the way of precautions by ushers and

others, a code call for theatre staffs was

adopted consisting of this alert, "Mr.

Strife is in the theatre." This means nothing

to patrons but it sends employes to

action stations if needed.

Ushers were instructed to open exit doors

before the audience is requested to leave

the theatre. Staunton pointed out that

most people want to leave the same way

they came in, largely through habit.

Seventh Week in Toronto

For Peter Sellers Film

TORONTO— "Black Orpheus" moved

over to the York after five weeks at the

International Cinema which picked up

"The Battle of the Sexes" from the Towne

Cinema, where the Peter Sellers comedy

had just finished a run of seven weeks.

The French picture, "He Who Must Die,"

held for a fourth week at the Odeon

Christie, thus delaying Raymond Rouleau's

"The Crucible," which had been penciled

in to start July 21. The Radio City, with

its bright red marquee signs, secured a

good third week with "And Quiet Flows

the Don," released by Astral.


MONTREALr—The Montreal International

Film Festival committee has completed

its program for the seven days of

activities at Loew's Theatre August 12-18.

The festival will open officially at 9

p.m. Friday il2i with the .showing of an

eight-minute film by Norman McLaren of

Canada. It will be followed by Highway,

Hilary Harris, U.S., six minutes: Two Men

in a Wardrobe, Raymond Polanski, Poland,

15 minutes, and Le Dejeuner sur L'Herbe,

Jean Renoir, Prance, 91 minutes. The

remainder of the program:

Saturday (13)

10 a.m.—Chonsons Sons Paroles, Yoram Gross,

Israel; Pull My Doisy, Robert Frank and Alfred

Leslie, U.S.; Nuit et Broullard, Aloin Resnais,

France; We Are the Lambeth Boys, Karel Reisz,

Greet Britain.

3 p.m.—Hors D'Oeuvre, National Film Boord,

Canoda; N.Y., N.Y., Froncis Thompson, U.S.; Hell

Is a City,

6 p.m.—



Guest, Greot

Two Men


in a Wardrobe end

Le Dejeuner sur L'Herbe.

9 p.m.—Monsieur Tete, Henri Gruel and Jan

Lenica, France; II General Delia Rovere, Roberto

Rossellini, Italy.

Sunday (14)

2 p.m.— Les Raquetteurs, Michel Broult and

Gilles Groulx, Canada; LaTerra Trema, Luchino

Visconti, Italy.

6 p.m.—Monsieur Tete and II General Delia


9 p.m.—^Moonbird, John Hubley, U.S.; Rembrandt,

Bert Haanstra, Holland, and Nazorin Luis

Bunuel, Mexico.

Monday (15)

10 o.m,—All and the Camel, Henry Geddes, Great


3 p.m.—Glass, Bert Haanstra, Holland; We Shall

Never Die, Yorom Gross, Israel; Between the

Tides, Ralph Kenne, Great Britoin; The Door in the

Wall, Glenn H. Alvey, Greot Britain, and The Little