Boxoffice-December.26.1960

I Lnion lu/u^ JihluJiL
7
Jon. 1 —
New
R E D -L E T T E
eor's Day w\of
fob. 12— Line
«4ar h 31 —Goa J Fndoy
dov
Vpr 1 -2— Po4' >vcr
Feb. 14— Void tine's Day pn 2—Eostcr ^^
|\aj
Feb. 15—Ash Wcdncsngton's
Jun 14— Flog >ay
14—Motht r\
I ay
doy
May|30 —Memo iol )ay
Feb. 22—Wosl
Birthday
lun< 18— FQfh( ''s )oy
Morch 17— St Patrick' s Vlly 4— IndcpcnkoMcc
Day
Doy
h^ A T E^
h 26— Poll I Sividoy Sept, \— Lobor Doy
1-12— Rosh
Sept.
Sept. 10— Yom Kippur
Oct. 2—Columbus Doy I
Oct. ]1 Hollowccn
Nov — Election Doy
Nov 1 — Vctcrons Day
Nov Z3— Thanksgiving
Dec. 25— Chri^tmo^
^OOKING CALENDAR
JANUARY
SUN MON TUE WED THU FRI
1
8
SAT

A
The most desirable picture
!
in town (every where !)
look for the theatre with
thejong lines at the box-o ffice
and the easiest to find...
EQUALLING BLOCKBUSTER BIZ
OF "CAT ON A HOT TIN ROOF"!
EXCEEDING HOLD-OVER WEEKS OF
"NORTH BY NORTHWEST" AND
"PLEASE DON'T EAT THE DAISIES"!
METRO-GOLDWYN-MAYER
PRtStNIS
JOHN O'HARA'S
BUnERFDIElLD
IN CINEMASCOPE AND METROCOLOR
COSTARRING
DINA MERRILL
%
• •
^.TH MILDRED DUNNOCK BETTY FIELD JEFFREY LYNN KAY MFDFORD • •
SUSAN OLIVER scr«n puy by
CHARLES SCHNEE and JOHN MICHAEL HAYES •
•
omcno by DANIEL MANN
PANDRO S, BERMAN PRODUCTION

1 erebo for 1961
LET US ALL
ONE
BY
ONE
AND ALL TOGETHER
(AND AS NEVER BEFORE)
BE
BIG BOOSTERS
FOR OUR
BUSINESS!

ti
,
Din Din >^«tS!«*
20th's big, big 1 5'ii^;;H
PROMOTION FOR
THE UHLE SHEPHERD ««l^g^If'
Of KINGDOM COME" '*«"v^i^''*^'
Starrine Favorite
^''t'ringj^^s
icords
'
JIMMIE w.,^"*'^*
RODGERS
TV.
starrine,
JIMMlO;
RODGERS
LUANA
PATTEN
CHILLI
WILLS
co-starring
LINDA HUTCHINGS
Produced by MAURY DEXTER
Directed by ANDREW V.
IVIcLAGLEN
Screenplay by BARRE LYNDON
COLOR by DE LUXE
Cll NJE rvi/vSczoP^

1
BEN
THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
SHLYEN
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and Publisher
30NALD M. MERSEREAU, Associote
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L.
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nie MdllEliN TIIEAtHE Section Is In-
•luded In the first Issue of each month.
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Mbaiiy; J. S. Coniiers. llli State St.
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,,i>ECEMBER 2 6, 1960
./ol. 78 No, 10
WHEN
WHAT'S WITH ALLIED?
THK Ii.uinl (.r .liifclors f the
night to fight a fire that threatens the entire
community. That doesn't mean that they will
join a fusion party when the fire is extinguished.
Allied has been blamed for the difficulties
that have resulted from the elimination of blockbooking,
theatre divorcement and the product
shortage. Most assuredly. Allied did not plan
it that way, but if the association took the lead
in bringuig those things about, perhaps it should
take the iiail in scekiti;j icyisions in the consent
decrees so thai inaii\ of the adverse situations
could be corrcctcil.
Maybe that is one of tin- |ioinl- in the overall
plan which the special Allied committee will
propose for the future of the organization. It
would get the siip[)ort and cooperation of all
segments of the industry.
• *
No Pay TV Ruling Yet
Even though the Broadcast Bureau has recommended
that the Federal Communications
Commission approve a test of Phonevision in
Hartford, Conn., that doesn't mean that toll
television is in the bag. Far from it. If the FCC
should adopt the Broadca-t Bureau's full recommendations,
exhibition still will have won an
important victory.
Sizing up the situation. Theatre Owners of
America, in a recent analysis, contends that
several facts should be kept in mind. e.g.
The FCC has not yet
ruled for or against the
test and its ruling is not expected for at least
another month or longer. If the decision is unfavorable,
legal recourse is still possible.
If Phonevision gets an approval, it will not.
by its own admission at the FCC hearings, be
able to get pay TV on the air in less than six
months and it probably will take a year.
W bile the Broadcast Bureau did recommend
that, because it felt Phonevision had complied
with basic FCC requirements, Phonevision
should be permitted to conduct the test, the
Broadcast Bureau also suggested that seven restrictions
be placed on any such test.
These seven restrictions included guards
against misleading advertising and promotion,
provisions for full, continuous disclosure of test
results to the FCC and ground rules for programming.
If accepted, these restrictions would
be enough to discourage future applicants.
TOA points out that, if the FCC may eventually
rule that the three-year te.st can be staged.
i'xhil)ilion is in a far better position than it was
two months ago. For these reasons:
ll has spread on thi> record the complete lack
of programming available for Phonevision:
jiroyed many of its programming claims were
without foundation: .-liown that the average subscriber
wduld pay .ST-iO to -^10 for installation.
i^>'^') a \ear for ininimuin or maintenance charge
for the decoder and at least -SKiO a year for a
minimum of shows.
Exhibition, too. has obtained the admission
from Phone\ision that the bulk of its programming
would be first-run films, that Phonevision
con-idered itself merely "anotln-i theatre" competing
directly with theatres for product.
Thus, TOA asserts, "'the issues have been
dearly spelled out."
—AL STEES

—
'6/
Continental Lineup
To Offer 12 Features
NEW YORK—CoiUiiicntal DistributiiiR
will have a proKram of 12 features for release
for 1961, all of
them virtually completed.
The company's
schedule represents
a $10,000,000
production outlay,
includine $2,500,000
for coproduction for
the 1962 season on
future deals with Associated
British,
Brittania, Woodfall,
Irving
Wormser
Rank and other
British producers, according
to Irving
Wormser. Continental president who just
returned from a six-week European tour.
4 MILLION IN RENTALS
Continental's 1959-60 program included
one "blockbuster," "Room at the Top." the
British picture starring Laurence Harvey
and Simone Signoret. which won an
Academy Award for the latter this year.
This production alone grossed $4,000,000,
far more than was originally anticipated.
according to Walter Reade jr., chairman
of the board of Continental.
Reade, who commented that Continental
has "come a long way" since the company
held its early tradepress conferences with
Frank Kassler a few years back, said that
Continental has now taken the place of
several companies now out of existence.
(Although Reade mentioned no names, he
obviously referred to RKO or Republic.!
Continental's new type of product—the
majority of pictures are English-made and
the balance will be available in both
English-dubbed or titled versions—are
"more readily digestible to the general
moviegoing public and now can play 6,000-
8,000 dates," compared to the 1958 Frenchlanguage
picture, "Gervaise," which was
highly praised but played only 500 U. S.
dates. "Gervaise" is now being dubbed into
English by its original star, Maria Schell,
and will be rereleased late in 1960,
Reade said.
LIST OF 1961 FEATURES
Of the completed 1961 releases, three
"will be equal to anything the industry
has to offer in the 1961 season," namely
"Saturday Night, Sunday Morning." "The
Long and the Short and the Tall" and
"The Mark," Wormser said. "Saturday
Night" was produced by Tony Richardson,
John Osborne and the Woodfall Film Co.
and stars Albert Finney and Shirley Ann
Field. "The Long and the Short and the
Tall" is a Michael Balcon production and
stars Laurence Harvey and Richard Todd
while "The Mark" was made in Ireland by
Sidney Buchman and Raymond Stross
and stars Maria Schell, Rod Steiger and
Stuart Whitman, these three in the "Room
at the Top" category, according to Wormser.
Other 1960 releases will be:
"Make Mine
Mink." British comedy starring Terry-
Thomas, now playing key cities in prerelease:
"General della Rovere," Roberto
Rossellini's Italian-made drama, which
Board to Meet
Allied
On Kirsch Successor
Milwaukee .\ special meeting of the
board of directors of Allied States
.Xss'n of Motion Picture Exhibitors has
been called for January 14 and 15 to
elect a successor to Jack Kirsch who
has resigrned as president because of
ill health. The meeting will be held in
the Schroeder Hotel here. Meanwhile,
the duties of the presidency will be
carried on by Ben Marcus, chairman of
the board of Allied.
At the meeting, the "Future of Allied"
committee which was appointed
at the Chicago convention in November
will report on plans drafted to
establish a new national headquarters
and a blueprint for future operations
of the organization.
"It is unfortunate that Allied must
lose the dynamic and valuable presidential
leadership of one of the industry's
most respected men," Marcus
said, regarding Kirsch's resignation.
"Jack Kirsch is and has been an outstanding
symbol of integrity not only
in Allied but throughout the world of
motion pictures. However, Allied takes
solace in the fact that Jack will be
available to counsel and support his
successor and the board of directors
in building a stronger Allied."
will be available in English in March:
"The Great Wall," to be released without
the AromaRama process: "Hippodrome,"
a German-made, dubbed-into-English
circus picture in Eastman Color, on which
Continental plans to spend $500,000 in
launching it in February: "The Hands of
Orlac," starring Mel Ferrer and Dany Carrel:
"The Cheaters," a Marcel Carne production:
"Rififi for Girls," starring Nadja
Tiller, and "Modigliani of Montparnasse,"
starring Gerard Philipe and Lilli Palmer.
"The Man Who Wagged His Tail," starring
Peter Ustinov, originally scheduled
for 1960 release, will also be released
late in 1961.
Wormser said he has closed a coproduction
deal for the filming in England of
Tony Richardson's current Broadway and
London stage hit, "A Taste of Honey,"
which may be ready for release "late in
1961."
Continental has also made a deal with
Rank for the rerelease late in 1961 of 12
"Great Films From Great Britain," as a
British festival package. The pictures, already
shown on TV. include "The Red
Shoes," "Hamlet" and several Alec Guinness
films.
Post fo Pickus
STRATFORD, CONN.—Albert Pickus,
president of Theatre Owners of America,
has been named county chairman of the
United Cerebral Palsy Ass'n. He will direct
the annual drive for funds.
SF Neighborhoods Sue
For First-Run Rights
SAN FRANCISCO—Seven neighborhood
and suburban theatres have opened an attack
on what they term a "Market street
monopoly" of first-run films, and have
filed a suit for $1,800,000 in the federal
court, asking triple damages because of
what they call monopoly practices dating
from 1937.
Under a longtime distribution practice,
downtown first run theatres, which mostly
are on Market street, have a 28-day clearance
ba.sed on opening. The seven subruns
maintain the limitation of first runs to the
downtown theatres constitutes a conspiracy
against the well-appointed neighborhood
houses and first runs of quality.
The suit was filed
by Syufy Enterprises,
operator of the Geneva and Mission
drive-in theatres: Consolidated Theatres
Co., which owns and operates the Royal
Theatre: Residential District Theatres Co.,
which owns and operates the Mission Theatre;
Theatco, Inc., which owns and operates
the local Empire Theatre, and Junipero
Serra Theatre Co., operator of the
Ranch Drive-In, Colma.
This mass move by a group of neighborhoods
to break a first-run pattern is being
guided by Joseph Alioto. who sei-ved as
chief counsel for Samuel Goldwyn in his
long-drawn antitrust suit here. Although
he did not name the Market street theatres
which are alleged to have a stranglehold
on first-run product in the complaint,
Alioto said they were the Goldengate, St.
Francis, Paramount, Warfield and Fox.
The United Artists Theatre was the only
first-nin house not included in the suit.
The action was filed against Paramount,
Columbia, Loew's. 20th-Fox, Universal,
Warner Bros. Fox West Coast Theatres,
Market & Taylor Building Corp., California
Paramount Theatres and RKO Theatres.
In a separate action, A. J. Longtin, a
Sacramento theatre owner, filed a $300,000
action against the same defendants and
others, charging that they had monopolized
first-run films.
May 2-3 Convention Dates
For Ark. Theatre Owners
LITTLE ROCK, ARK—Next year's state
convention of Independent Theatre Owners
of Arkansas will be at the Marion Hotel
here on May 2 and 3. Bruce Young,
president, reported that the theme of the
convention would be "Let's make show
business our business."
Eddie Holland, city manager for North
Little Rock Theatres, has been named
chairman of the publicity committee for
the convention. Exhibitors from bordering
states will be welcome.
'Spartacus' in 6 Houses
Grosses Over Million
NEW YORK—Universal's "Spartacus"
has topped its first $1,000,000 in theatre
grosses in its initial six roadshow engagements
in the United States. The first engagements
were in New York, Chicago, Los
Angeles, Boston, Philadelphia and Detroit.
The picture was scheduled to open in 12
more cities in the U. S. and Canada by the
end of this past week.
BOXOFFICE December 26, 1960

—
AIP Plans to Continue Nat Cohen of Anglo Amalgamated in U. S.
With Action Formula On New Production and Distribution Deals
NEW YORK—Ameiican International
Pictures will stick to its policy of providing
action and adventure films and will stay
away from pictures with sex and morbid
themes. James Nicholson, president, and
Samuel Arkoff. executive vice-president,
said during a visit here. The company will
seek to improve the successful formula it
has adopted and will not repeat the same
types of pictures, they said. Product will
be aimed at a more general audience than
that which patronized the company's initial
offerings.
Nicholson said AIP would release between
16 and 18 pictures next year, approximately
the same number as were
made available in 1960. More than half
of the program will be made in the United
States, he said, and they will not be
"quickies." such as constituted the program
when the company was formed.
High hopes were expressed for "Black
Sunday," a British picture which, Nicholson
said, was as different as "Frankenstein"
was when it was first released. The
story spans 200 years, from 1600 to 1800.
AIP will have a Danish picture this
coming year, an English-language comedy
titled "Operation Camel." which will be
released in June. Other upcoming pictui-es
include "Portrait of a Sinner." "Konga"
and "The Pit and the Pendulum."
The first half of 1961 will have a diversified
program, ranging from drama to
comedy to horror to science fiction.
"Both AIP and the exhibitors are well
satisfied with the business our pictures
are doing," Arkoff said, "and the prospects
are that our product will be higher
in quality with grosses to match."
Set Up East-West Liaison
On Advertising Problems
NEW YORK—A Hollywood subcommittee
of the advertising-publicity directors
committee of the Motion Picture Ass'n of
America has been appointed to work with
Theatre Ow^ners of America and the
Screen Producers Guild on advertising
problems. Appointed to the west coast
committee by Martin Davis, committee
chairman, were David Lipton of Universal
and Howard Strickling of Metro-Goldwyn-
Mayer.
An eastern committee will consist of
Charles Levy of Buena Vista, Richard
Lederer of Warner Bros, and Davis.
Inability of Hollywood representatives to
attend all New York meetings made it
necessai-y to set up an east-west liaison.
Two major projects will be taken up by
the two subcommittees as the initial efforts.
They are the reduction in lengthy
talent credits in film advertising and the
termination of premium rates for amusement
advertising in newspapers.
$10,000 to Rogers Hospital
NEW YORK—The Will Rogers Memorial
Hospital is the recipient of $10,000 from
the benefit performance of Otto Preminger's
"Exodus" at the Warner Theatre here
on December 18. Tom Rodgers and Arthur
Rosen were the cochairmen of the hospital's
special activities committee which
sponsored the affair.
BOXOFFICE December 26. 1960
By
ANTHONY GRUNER
LONDON—Nat Cohen, managing director
of
Anglo Amalgamated Film Distributors
who left London
^^^
.^^^ ^Hl '^'^'' ^^^^^ ^°'' '^'^ ^^'
^flpm^ ^Hl nual business trip to
^F^ ^%^^l
America, said, before
^^ •— 491^^1
departing: "Pollowj^(

Three Groups to Fight
Violence in Pictures
WASHINGTON—Tlnee national organizations
have agreed to take cooperative
action aKainst "increasing" violence and
brutality in motion pictures and television.
They are the National Legion of Decency,
the Humane Society of the United States
and the World Federation for Protection
of Animals. Announcement of the action
was made here following a meeting in New
York of representatives of the three groups.
According to Mel L. Morse, representing
the World Federation, the three organizations
had agreed that "Tlic Motion Picture
Code, by which the industry purports
to govern itself, has become largely ineffective"
and that the same was true of the
television industry code.
Morse recalled a recent statement by
the Catholic bishops to the effect that the
film industry was guilty of "Hypocrisy and
duplicity whereby it self-righteously hides
from public censure behind a code which
is largely ineffective and which is boastfully
circumvented on every possible occasion."
Morse said this was an exact description
of both the conduct and the attitude
of an "unconscionable part of both
the motion picture and television industries."
Humane societies, he said, were disturbed
because film companies were inflicting
cruelty on animals in the production of
films. He added that not all producers
were guilty but that enforcement of the
codes had been breaking down. largely because
increasing number of independent
producers flouted the industry code, confident
that cruelty and violence would produce
a profit.
Affiliated societies of the World Federation
agreed to supply reviewing organizations
with technical facts about cruelty
to animals in films.
Jack Warner Is Honored
By Queen Elizabeth
HOLLYWOOD—Jack L. Warner, president
of Warner Bros. Pictures, has been
named commander of the Order of the
British Empire by Her Majesty Queen
Elizabeth n. it was announced by F. H.
Gamble. British consul general here.
The medal and CBE parchment, one of
the highest honors bestowed by the British
government on nationals and noncitizens.
signed by the queen and Pi-ince Philip,
will be presented to Warner in ceremonies
currently being planned by Consul General
Gamble.
The Crown has honored the motion picture
executive "for his long service to
Anglo-American relations." During World
War II. in his motion picture studio capacity
and as a lieutenant colonel in the
U. S. Air Force. Warner was active in
lending aid to England. His other contributions
included aiding Earl Mountbatten
of Burma in setting up the Royal
Naval Film Corp.. which provided films for
the Royal Navy.
Warner also directed rebuilding the Elstree
Studio after the war.
TV Stations
Savings on Film
Expect Big
Costs
^^'a.shiI1(;tnn—Television stations expect
to make substantial savings in
film expondituros as a result of the
federal court decision last week which
ruled illegal blockbooking of feature
motion pictures which conditioned the
sale of one picture on the purchase
of another. A federal court in New
York held that the provisions of the
Sherman .'Xntitrust Act on conditioned
sales which regulate motion pictures
for theatrical exhibition also extend to
television.
The average station spent $195,736
on film costs in 1959, according to the
Federal Communications Ass'n, and
36 of the top stations spent about
$500,000 each. Under the court ruling,
they no longer expect to put out several
hundred thousand dollars each to
acquire complete libraries, including
"dogs" which they never telecast.
However, the fear has been expressed
in several quarters that distributors,
now required to sell on a
picture-by-picture basis, may establish
such high prices on individual features
that, in the long run, it may be
cheaper for the telecaster to acquire
the entire library.
Billy Eckstine to Produce
And Star in 'The Scene'
HOLLYWOOD—Singer Billy Eckstine is
set to go into his first motion picture
production chores the first of the year
when he puts Clarence L. Cooper's narcotics
addiction story. "The Scene." before
the cameras here.
Eckstine will play a leading role in the
film, which calls for a mixed cast of Negro
and Caucasian actors. Cooper wrote the
story while himself serving a three-year
term in prison on a narcotics conviction.
Additionally, the singer has been named
to star in Stuart Millar and Abby Mann's
forthcoming production. "Cast the First
Stone." at Paramount. Mann is currently
scripting the vehicle for early 1961 filming.
Ross-Temp, Inc., to Show
New Flaked Ice Machines
CHICAGO—Ross-Temp, Inc.. will present
a new line of flaked ice machines to
regional sales managers at the Oak Park
Arms Hotel, Oak Park, 111., January 15-18.
A new line consisting of 18 flaked ice machines
and accessories for the new year
will be shown.
The meeting will be conducted by John
H. Seippel, sales manager. Welcoming the
group will be L. J. Schneider, president.
and Warren 'Wheary, vice-president. Joseph
A. Zauner. service manager, will conduct
a seminar on national service policies.
A Women's Club Need
For Special Material
NEW YORK — Women's organizations
and civic clubs are "crying" and "hungry"
for special program material such as was
provided by United Artists on "On the
Beach," according to Mrs. Margaret Twyman.
director of community relations for
the Motion Picture A.ss'n of America.
Mrs. Twyman told Boxoffice that 55
groups in as many communities presented
the "On the Beach" special footage which
consisted of behind-the-scenes material on
the picture, such as the shooting of scenes,
the cast arriving in Australia, etc. This
16mm subject was shown at meetings of
Kiwanis and Rotary Clubs, women's associations
and similar organizations. It
created wide interest in the picture in the
locales w-here the film ultimately was exiiibited
and served as a trailer, although,
in reality, it was not a trailer but more
of a short subject. Exhibitors in the area
"
in which "On the Beach was shown and
where the special film had been presented
to clubs found that it was a business
builder. Mrs. Twyman said.
The "On the Beach" special footage
was good despite the fact that it was compiled
as an "afterthought" and hai not
been planned prior to the start of actual
shooting, she said. It is reported that Columbia
will offer a similar reel for "The
Guns of Navarone." although confirmation
has not been received. The 55 groups that
ordered the "On the Beach" reel responded
from a single piece of mailing from Mrs.
Twyman's department. It had more than
100 showings.
Mrs. Twyman said she was urging companies
to follow suit on their big. important
productions and hoped that more of
the reels would be forthcoming.
"We need more tools for club programs,"
Mrs. Twyman said. "This kind of tool is
most effective."
New Type Projector Debuts
For TWA Test Screening
HOLLYWOOD — When "Inherit the
Wind" was test-screened for first-class passengers
aboard a Trans World Airlines
flight recently, a new gimmick was introduced
on a cross-country jet route.
The projector, developed by Reeves
Soundcraft for David Flexer's Inflight
Motion Pictures. Inc.. is fully automatic
and miniaturized to show up to 135 minutes
of 16mm footage from a single reel
at one flick of the switch. The image is
cast on a 48x24-inch screen iwhen used
for Cinemascope* in front of fhe first
class cabin. The device is geared to accommodate
all aspect ratios, and each
passenger has earphones.
A "glamor debut" for the system will
be made January 4 to invited people in the
entertainment world, who will see "The
Marriage-Go-Round."
Columbia Stock Dividend
NEW YORK—Columbia Pictures' board
of directors has declared a stock dividend
of 2 '2 per cent on its outstanding common
stock and voting trust certificates for
common stock, payable in common stock
on January 30 to stockholders of record
on December 30.
8
BOXOFFICE December 26, 1960

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Exhibitors Ask for
Appearances as
NEW YORK—Personal appearance tours
arc a good boxoffice tonic and there should
be more of Uiem. That appears to be the
opinion of exhibitors who have been hosts
to Joe Pasternak and his troupe of personalities
who star in his "Where the Boys
Are," according to information drifting
back to the homeoffice of MGM, the distributor.
Pasternak, prior to the release of the
picture, announced that he and his players
would make personal calls in many of
the cities in which the picture was booked
—and he followed through. The attraction
had its world premiere Wednesday (21)
at the Gateway Theatre in Fort Lauderdale.
Fla.
Tj'pical of the advocates of what is
called the "Pasternak plan" was A. B.
Graver, an executive of Consolidated Theatres
of Charlotte, N. C, who asked that
all distributors include smaller situations
on the personality tours. Craver contended
that star tours were no novelty in the
bigger cities, but they can become civic
events in towns such as Charlotte, Richmond
and comparable communities.
Robert Rappaport of Rappaport Theatres
of Baltimore said that the group's
visit to his city represented a positive plus
for the gross of the pictui'e and he told
Pasternak to so inform his fellow producers
in Hollywood. Rappaport said that
the visit not only would result in a 100
per cent expansion in all types of advertising,
but that when a busy producer
spends money, time and effort on such a
visit, it gives added "inspiration to all of
us at the theatre to go out and do the
best job we know how." He said the
"Pasternak plan" was the most hopeful
sign to come out of Hollywood in a long
time.
Rappaport said that when a producer
was in the position to meet the top critics,
amusement editors and columnists as
Pasternak did, "you've given your town
the best possible help on its way to building
a hit."
These opinions were echoed by exhibitors
In cities and towns visited by the
troupe. Members of the cast on the tour
with Pasternak were Paula Prentiss, Jim
Hutton and Maggie Pierce, along with Si
Seadler. MGM's eastern ad manager.
Memorial Services Held
For Jonas Rosenfield III
NEW YORK—Rites for Jonas Rosenfield
in were held Monday il9i in the Fairchild
Chapel. Manhasset. L. I. The son of
Jonas Rosenfield jr.. executive of Columbia
Pictures, was killed in the crash of a
United Airlines jet plane on a Brooklyn
street the previous Friday. Young Rosenfield,
who was 18 years old. was a student
at the University of Wisconsin and was
returning home for the holidays.
A scholarship in the memory of the
youth has been created under the direction
of John Auerbach of Roslyn, L. I.
SMPTE Meeting Set
TORONTO—The Society of Motion Picture
and Television Engineers will meet
here May 7-12, 1961.
More Personal
Boxoffice Aids
Board of Review Picks
'Sons and Lovers' Best
NEW YORK—The Committee on Exceptional
Films of the National Board of
Review has selected 20th Century-Fox's
"Sons and Lovers" as the best picture of
1960. Chairman Henry Hart said the vote
was the result of the committee's belief
that it was a creative adaptation of one
of the great biographies of English literature
and that it contained some of the
finest acting ever seen on the motion piclure
screen.
The next nine pictm-es of the ten best
selected, in order were "The Alamo" (UA),
"The Sundowners" (WB). "Inherit the
Wind" lUAi. "Sunrise at Campobello"
(WB>, "Home From the Hill" iMGMi,
"The Apartment" iUA>, "Wild River"
i20th-Foxi, "The Dark at the Top of the
Stairs" CWB).
"The World of Apu" was voted the best
foreign picture shown in the U. S. in 1960.
Other choices were "General della Rovere."
"The Angry Silence," "I'm All Right, Jack"
and "Hiroshima Mon Amour."
Jack Cardiff was voted best director for
"Sons and Lovers," Greer Garson best
actress for her portrayal of Eleanor Roosevelt
in "Sunrise at Campobello," and
Robert Mitchum best actor for "The Sundowners."
Shirley Jones was voted best
supporting actress for her role in "Elmer
Gantry," and George Peppard best supporting
actor for his part in "Home From
the HUl."
Dinner Committee Named
For Johnston Testimonial
NEW YORK—A general dinner committee
for the testimonial banquet in honor
of Eric Johnston, who will be celebrating
his 15th anniversary as president of the
Motion Picture Ass'n of America, has
been named by Russell Downing, chairman
of the event. The dinner will be held on
the evening of April 10.
Heading the list are the members of
the triumvirate of the Council of Motion
Picture Organizations which is sponsoring
the salute. The trio consists of Ben Marcus,
representing Allied States Ass'n: Sam
Pinanski, representing Theatre Owners of
America, and A. Montague, MPAA.
Others who have accepted committee
membership are Harry Brandt, president
of Independent Theatre Owners Ass'n;
Leslie R. Schwartz, president of Metropolitan
Motion Picture Theatres Ass'n: Albert
Pickus, president of Theatre Owners of
America; Sol A. Schwartz, chairman of
American Congress of Exhibitors; Edward
Emanuel, chief barker of Variety Clubs
International: Walter Mirisch, president of
Screen Producers Guild; Herman Kenin,
president of American Federation of Musicians;
Richard Walsh, president of
lATSE, and Y. Frank Freeman, board
chairman of the Motion Picture Producers
Ass'n. George Chandler, president of Screen
Actors Guild: Frank Capra, president of
Directors Guild of America, and 'Valentine
Davies, president of Academy of Motion
Picture Arts and Sciences.
Proposed Letter to Combat
Wage-Hour Bills Prepared
NEW YORK—The all-industry wage
and hour committee has prepared a letter,
with the suggestion that it be rewritten in
the exhibitors' own words, to be sent to
congressmen and senators, urging thenhelp
in exempting theatres from forthcoming
minimum w^age
The suggested letter is
bills.
as follows:
Dear i Senator or Congressman):
As you know, both the House and
Senate, at the last session, included
exemption of motion picture theatre
employes in the two minimum wage
bills that were adopted but died in
conference.
Since new minimum wage bills probably
will be introduced at the coming
session of Congress. I am writing you
this note to remind you that the need
for this exemption of theatre employes
still exists. Indeed, the situation has
worsened even since August. In a
World Survey of Motion Picture Theatre
Facilities, issued in October by
the United States Department of Commerce,
it was revealed that there was
a 14 per cent di-op in the number of
four-wall theatres in this country between
Jan. 1. 1960 and Jan. 1. 1955,
or from 14,301 theatres in 1955 to
12.291 in 1960,
I respectfully urge you therefore to
talk to the members of the House
Labor and Education Committee and
the Senate Labor and Welfare Committee
and press upon them the necessity
of including a specific exemption
of motion picture theatre employes in
whatever minimum wage bill comes
before them for consideration.
I cannot emphasize too strongly the
importance of such help from you, as
the very existence of many motion picture
theatres will depend on whether
or not this exemption is granted by
the Congress.
Joseph Plunkett Dies
NEW YORK—Funeral services were held
here Wednesday for Joseph Plunkett, 76,
industry veteran. Plunkett at one time was
vice-president and general manager of the
RKO theatre circuit and manager of the
Broadway Strand Theatre. He also operated
the Astor Theatre. He later turned
to distribution and in recent years had
been a producer and distributor of television
films.
Feature to Kingsley
NEW YORK—Kingsley International
has acquired American distribution rights
to "The League of Gentlemen," a British
comedy which will have its United States
premiere in January. The picture is the
first to be made by Allied Film Makers,
a company organized by six British artists,
including Richard Attenborough and
Bryan Forbes are two.
Melniker Resigns
NEW YORK—William Melniker has resigned
as director of theatres for MGM
International to enter private law practice.
He had headed the theatre division
of the company since 1937 and had been
with MGM International since 1927.
10 BOXOFFICE :: December 26. 1960

. . Writers
. . Exhibitors
. . Record
. . Robert
. . Ray
. . A.
. . 20th-Fox
. . Clark
. . Jerome
. . "Ben-Hur,"
. . ACE
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HIGHLIGHTS OF THE YEAR 1960
Product Shortage . . . Actors' Strike , . . Fight on Toll TV . Censorship Threats
. .
Dissension in Allied Ranks . . . Trend to Hard-Ticket Shows Among Big Stories
. . .
.
January: A motion picture attendance survey by Life Magazine
reveals that of 652 persons interviewed 12 per cent go oftener
than they did ten years ago . . . Abram F. Myers, general counsel
of Allied States Ass'n, asks all exhibitors to fight federal minimum
wage bill . . . Allied Motion Picture Theatre Owners of
Western Pennsylania votes to pull out of National Allied
Gary Grant and Debbie Reynolds head Ail-American Screen
Motion Picture Investors,
Favorites poll conducted by Boxoffice . . .
Inc., announces plans to explore acquisition of top post-
1948 feature films . . . Cinerama, Inc., buys all assets of Cinemiiacle
National Theatres and Television . . . Independent
from Exhibitors of New England, Inc., drops out of national association
Guild of America strikes studios.
strike
February: Shorter clearance period for neighborhoods is to be
tested; group of majors agree to try 14 days after downtown
policy ... A major test on clearance looms on New Jersey front
as Allied's N. J. unit announces it may go to court to end dominance
of New York first runs . . . Shortening of clearance for
drive-ins is sought at Texas Drive-In Theatre Owners Ass'n convention
in Dallas . spend $19,286,000 for remodeling
335 theatres and $25,360,000 on 35 new theatres in 1959, Boxoffice
survey reveals
against all
. . . Screen Actors Guild votes to
theatrical motion picture producers on March 7.
March: Cooper Foundation and Cooper Foundation Theatres
announces plans to build first circular theatre for Cinerama
showings in Glendale, Colo. . . . Edward D. Durwood, pioneer
theatre cii'cuit head of Kansas City, dies at 74.
April: Three-year Phonevision test in Hartford proposed
Clearance and exploitation practices are criticized at
. . .
National
Allied spring board meeting in Chicago: Allied moving ahead
despite defection of Western Pennsylvania and New England
affiliates . . . Recoi-d 11 Oscars go to "Ben-Hur" and best acting
honors presented to Charlton Heston and Simone Signoret at
annual Academy Awards shows . 5-6 releases a month
is set by 20th Century-Fox for rest of 1960.
. . . C. Norris
May: American Congress of Exhibitors, in an all-out
Glemi
toll TV
fight, moves to buy top post-1948 films
succeeds Alex Harrison as general sales manager of 20th Century-
Fox . . . Motion Picture Investors, Inc., announces it is ready to
negotiate film purchases . . . Transistor sound system for theatres
is unveiled by Century Projector Corp. G. Colvin,
.
executive director of Theatre Equipment Dealers Ass'n, dies at
72 . . . Ted Gamble, early TOA president, dies at 54.
June: National Council of Churches rejects overall censorship
as policy for improving mass media, including motion pictures,
but hits at increasing Production Code "ineffectiveness."
Five major circuits deposit $2,000,000 into fund to start
. . .
ACE
motion picture production company: backers are American
Theatres, Loew's Theatres, National
Theatres and Television, RKO Theatres and Stanley Warner . . .
Broadcasting-Paramount
Variety Clubs International reports $2,688,381 to charities in
1959 at convention in Toronto: clubs Humanitarian Award goes
to Dr. Jonas E. Salk, discoverer of anti-polio vaccine:
Emanuel elected international chief barker . . . Writers
Edward
Guild
of America 147 -day strike ends . Mochrie is appointed
sales manager of Metro-Goldwyn-Mayer to succeed John P.
kBOXOFFICE December 26, 1960
Byrne, resigned
in Hartford.
FCC gets application for Phonevision test
. .
. . .
July: Pathe Laboratories announce plans to produce and distribute
theatrical motion pictures Richard F. Walsh is
.
elected board chairman of Will Rogers Memorial Hospital . . .
Abram F. Myers resigns as chairman of the board and general
counsel of Allied States Ass'n Warner Bros, sells 110 post-
Buddy Adler, 20th Century-Fox
1948 features to television . . .
Boxoffice observes 40th anniversary,
production chief, dies . . .
trade pays tribute to Ben Shlyen, editor-in-chief and publisher
. . . Robert Goldstein becomes head of 20th-Fox production.
. .
August: Connecticut exhibitors organize to fight pay TV test
in Hartford; industry starts drive to get 30 million signatures
opposing pay television . . . Nate J. Blumberg, chairman of the
board of Universal-International dies . . . Pennsylvania censorship
law ruled unconstitutional . gets third million
dollars for projected production company . Gibbons,
veteran MGM art director, dies . . . Joseph E. Levine chosen
1960 Pioneer of the Year . 20th Century-Fox sells package of
27 post- 1948 features to TV.
September: Burton E. Robbins elected president of National
Screen Service Henry S. Griffings. president of Video Independent
Theatres, . . .
and members of his family killed in plane
crash . . . Albert Pickus re-elected president of Theatre Owners
of America . . . B. B. Kahane, president of Academy of Motion
Picture Arts and Sciences, dies . . . Larry Davee elected president
of Theatre Equipment Dealers Ass'n.
.
October: Motion Picture Investors, Inc. acquires first reissue
bill in move to provide exhibitors with broader choice of product
Exhibitor E. V. Long of Missouri is named to the U. S.
. . .
Senate F. Myers warns industry to put teeth into enforcement
of Production Code . . . James A. Mulvey heads new
.
distribution company, Beaver-Champion Attractions . . . COMPO
plans global program to deal with universal problems of industry
stockholders approve sale of studio property
for $43 million.
. . . Allied
. . .
November: Theatre Owners of America and Academy create
liaison committee to coordinate Oscar Awards activities
MGM and Joseph E. Levine in three-picture pact
. . .
elected Jack Kirsch president, asks for stronger enforcement of
Code, warns against overloading of long-runs-advanced-admission
roadshows . Gable dies at 59 . . . Sol Schwartz
elected chairman of ACE . Pickman named Paramount
domestic sales chief . on first anniversary,
reports $40 million gross Alex Harrison, former 20th-Fox
sales chief, dies at 45.
. . First
. . Federal
December: Catholic Legion of Decency attacks over-emphasis on
sex and violence in films, bishops call for greater self-discipline
among producers . . . Martin Davis named director of
advertising, publicity and exploitation at Paramount Pictures
. . . Columbia sells 200 post- 1948 features to CBS .
automatic boxoffice goes into operation in New York .
court decision extends antitrust blockbooking ban to include
features sold to television . . . FCC Broadcast Bureau recommends
Hartford pay television test application be granted.
11

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KOWLOON •

Majors Sell 544 Films
To TV During 1960
NEW YORK— Till-
major film compniiios
released 544 feature films to free TV during
1960. equalling the avcraRe total output
of new pictures produced during the past
two years.
Of the 544 features. 415 are post-1948
releases while only 129 arc pre-1948 pictures.
This is in contrast to the 1953-54
period when most of the pre- 1948 pictures
went to TV en masse, according to a
compilation made by Theatre Owners of
America.
The 1960 sales of pictures to TV were
from 20th Century-Fox. United Artists.
Warners. Lippert. Columbia (through its
Screen Gems affiliate > and Pine-Thomas,
which originally released through Paramount.
Companies still holding their post-
1948 pictures include MGM. Universal-
International and Paramount, except for
the aforementioned Pine-Thomas group.
Broken down by companies, the 1960
sales to TV were:
Columbia Pictures sold 275 features to
Columbia Broadcasting System in November
for an unnamed price. 200 of these
being post-1948 releases.
Twentieth Century-Fox sold 81 features
to National Telefilm Associates in July
for a guarantee of $4,000,000. 27 of these
being post-1948 releases.
United Artists sold 26 post-1948 features
to United Artists Associates for an unnamed
price in June.
Warner Bros, sold 110 post-1948 features
to Creative Telefilms Artists in July for
$11,000,000.
Lippert also sold 30 post- 1948 features
to National Telefilm Associates in February
for an unnamed price.
Pine-Thomas sold 22 post-1948 features
to Colorama Features in November for
$2,000,000.
Twentieth Century-Fox has thus far
sold a total of 522 pre-1948 and post-1948
features to National Telefilm Associates
while Lippert, which has been distributing
through 20th-Pox for the past few years,
has sold a total of 150 post-1948 films to
National Telefilm.
United Artists Associates now has 1.900
features in release, including approximately
400 post-1948 releases.
Daylight Savings Wins
In D.C. and 2 States
NEW YORK—Key cities,
almost without
exception, are in favor of daylight saving
time, while the rural areas continue to be
against it. according to a sui'vey made by
Theatre Owners of America.
The results of referenda held election
day in three states show that daylight
saving time won by the narrowest of margins,
something like 50.000 votes, in Washington.
D. C. while, in Oregon. DST was
defeated by an even narrow-er margin.
37.000 votes. In Colorado. DST was defeated
by a vote of 316.615 votes against it
to 265,201 for it.
TOA also reports DST rumbles in
when the Legislatures reconvene.
14
Texas
TOA Asks Each Member
To Enlist One Recruit
NEW YORK—To commemorate the
13th year of the founding of Theatre
Owners of America, the organization
will launch a membership drive on
January 13.
Every member is being asked to obtain
at least one new member for TOA
between now and the January date
which has been tagged as "TOA Day."
Late Films Made Available
On Pay TV Seven Days
TORONTO — Trans - Canada Telemeter
has stepped out with seven-day engagements
of features for its 5,500 subscribers
on the pay TV circuit in suburban Etobicoke.
following successful runs at large
theatres.
"Prom the Terrace" was presented on
channel 5C all last week including Sunday
with one performance for the parlor
viewers at 9:30 p.m. only because of the
adult classification of the picture. For the
same seven days "The Dark at the Top
of the Stairs" was shown on channel 5B
with performances three times daily including
a matinee at 2:15 p.m. Monday
through Friday.
Meanwhile "Song Without End" was
featured twice daily on Channel 5A for
four days, with subsequent bookings on
various channels of "From Here to Eternity."
"Giant." "The Magnificent Seven"
and "Auntie Mame" for three or four days.
One adult picture. "A Woman Like Satan."
was arranged for 9:30 p.m. on channel 5C.
Juvenile film programs were scheduled
for Saturday and Sunday matinees as
usual, and for the sport fans the Sunday
NHL hockey game at New York between
Rangers and Toronto Leafs was carried
live on channel 5C for which the Telemeter
charge was $1.
Green Sheet Classifies
3 Films As Family Fare
NEW YORK—Three pictures were classified
for family audiences in the December
Green Sheet prepared by the Film Estimate
Board of National Organizations.
They were "CinderFella." "Hand in Hand"
and "The Sundowners."
Six productions were classified for
adults: namely. "Goddess of Love." "Jazz
Boat." "North to Alaska." "The Shakedown."
"Where the Hot Wind Blows" and
"The World of Suzie Wong."
In the adult-mature young people category
were "G. I. Blues." "Secret of the
Purple Reef." "Spartacus" and "The Village
of the Damned."
One film. "The Crowning Experience,"
was classified for adults, mature young
people and young people.
New Group to Finance
Film Productions
NEW YORK—A new producing-financing-distributing
company, with offices in
New York and London, has been formed
by a group in the theatrical and business
fields. To be known as Berkeley Films,
Ltd., the company will provide the "front
money" for film deals, particularly for
producers who lack the financial means to
acquire properties and transfer them to
screenplays.
Leonard Key. a member of the board
and a producer-writer-director, said the
new organization was an "answer to a producer's
dream" and that the credo adopted
by the board was a strict hands-off policy
towards the producers, giving them full
creative freedom.
"Our gamble is on their success, our faith
in their ability to deliver when given the
opportunity and freedom to do so." Key
said.
Among the properties on which Berkeley
holds options for filming are "Once There
Was a Russian." forthcoming Sam Spewack
play; "Captain Cat." from Robert
Holies' novel; Carel Capeks" "The War
With the Newts": "The Agency Game." a
spoof of American and British advertising,
and "Live Bait. " a suspense drama.
The company plans to complete eight
productions by the end of 1961. the first
of which will be "The Agency Game."
starring Terry-Thomas, beginning in February.
The board of directors consists of Leslie
Linder, theatrical agency executive; Albert
Fennel, film producer: Lewis Gilbert, producer-director;
Nat Freedman, business
man; Dick Sloan, theatre owner; Leslie
Norman, producer-director; Basil Appleby,
producer-author-director; William Goldman,
circuit operator; Harrison Jones,
bank president; Irving Greene, banker;
Leonard Berston, business man, and Key.
New AIP Representatives
For Argentina and Brazil
NEW YORK—Americo Rosenberg has
been appointed home office representative
in Brazil for American International Pictures
by William G. Reich, vice-president
of the company's export division. Rosenberg
formerly was with Paramount and
Warner Bros, in Latin America.
rep-
Luis Balla has been named special
resentative for AIP in Argentina. He has
represented several major companies in
Argentina and Uruguay.
Richard I. Guardian. AIP supervisor for
Latin America, will go to Argentina and
Brazil shortly to assist in setting up a
close liaison operation between the New
York office and the new Latin American
representatives.
Para. Rereleasing Two
NEW YORK—Paramount will rerelease
two Technicolor adventure features nationally
in January. They are: "Elephant
Walk," starring Elizabeth Taylor, Dana
Andrews and Peter Finch, originally released
in 1954, and "The Naked Jungle,"
starring Charlton Heston and Eleanor
Parker, also released in 1954.
BOXOFFICE December 26, 1960

!
—
LETTERS Letters
And Our Thanks Too!
Would it be too much trouble if you
sent along two copies of your last Buyers'
Guide featuring the Steinbeck Theatre?
We would appreciate it very much. The
one copy we had has been battered to
pieces by people reading it.
You'd be surprised how we, here at the
Steinbeck and Hill theatres, grab that
magazine of yours when it comes in the
mail. It's the only trade magazine we
can read about our "trade" and get all
the news. It's the only trade paper I know
of that tells what the billion-dollar Palace
in New York did, and also what Joe Blooper's
200-seat house in Pumpkin Center did,
all in the same issue
Many thinks for your excellent article
on our theatre, and many thanks for the
good magazine you put out.
GERALD DREW
Manager,
Steinbeck Theatre,
Monterey, Calif.
One Answer to a Problem
I read with a great deal of interest your
editorial in the November 28 Boxoffice,
titled "A Question in Search of an
Answer."
The Northeastern Montana Exhibitors
is a group of small-town theatre owners
who actually contribute very little to the
national gross figures with any film company,
so one might say, "What do you
know about this business?" Because, we
think, in our own way, we are very important
and because we do have a constructive
attitude toward bettering relations
and building business, we have gained
both recognition and support on some of
our ideas from the film salesmen, to the
branch managers and on to the New York
general sales managers.
We are making headway with several of
the film companies and there is one company
that seems to have almost complete
faith in our sincerity and abilities, as we
can just about write our own ticket with
them. Why is 20th Century-Fox so willing
to go along with our picture promotions
and at terms which we think are fair? It
is because the exhibitors in this area are
sincere about trying to build a sales promotion
program that will bring in more at
the boxoffice for both the exhibitors and
the distributors. The Northeastern Montana
theatres are so well organized and
enthused about the business that, when
20th Century-Fox notifies us that they
have a picture for an area promotion, the
deal is almost automatically set up. On
the other hand, if 20th Century-Fox has
a picture we want to promote, it's almost
just a matter of letting them know the
picture and when we want it and then
that picture is set up.
To say that we want to pay the film
companies more money for their product
is rather shocking to most of the people
in this industry, and. to be honest about
it, we think some of the distributors wonder
what the heck we are trying to pull.
We are not offering them a bigger percentage
of the gross and, actually, a
must be signed Names wi'hheld on request)
smaller percentage on some of the pictures,
as with a combined effort on a sales
program we are producing some recordbreaking
boxoffice results. We don't hit
on them all. but the percentage of successes
is so high that the successful promotions
will far offset the failures. From
past results we are finding out which pictures
are worthy of a big sales campaign.
Selling motion pictures is not the only
project of this group, as we also are outlining
a public relations program for future
use. This group of exhibitors are all willing
to work with and for eaoii other, so
the next few months should find many
more constructive ideas, as well as solutions
to more of our problems.
A change in the general attitude of the
exhibitors themselves can have an influence
on the policies of the major film
companies and producers. This attitude
must be aimed at building business and
asking for constructive policy changes and
not just merely condemning a company
policy without presenting a better solution
to the problem at hand.
Fort Theatre.
Poplar, Mont.
CHRIS GORDER
Where 'The Answer' Is
I came into the motion picture business
some 34 years ago as a manager, and have
been in a like capacity since. One of the
first things I learned, when I came into
the business, was that people who made
and put out the movies were known as
producers and the people who ran the theatres
were known as exhibitors, and that
the pixjducers were mad with the exhibitors
and the exhibitors were mad with the producers.
I was so impressed that, after a few
weeks in the business, and reading in the
trade papers about all the battling going
on between the producers or rather distributors,
I wrote my first letter to a trade
paper, outlining how wonderful it would be
if the two could get together. That was
34 years ago. I could repeat the letter and
it would be as timely now as then.
So I was interested in reading your editorial,
"A Question in Search of an Answer."
I know that Mr. Agle, the new president
of the Theatre Owners of North and
South Carolina, was very serious, because
he is a serious type of man, and what he
wants makes sense. But, there again, I
was thinking that for 34 years other presidents
of various exhibitor groups have
felt the same way: and maybe some of
the distributor heads have. too.
I was somewhat impressed by the title
of your editorial— "A Question in Search
of an Answer." Will it ever be found?
While the battle royal goes on between
distributors and exhibitors, more people
desert the movies. People are still looking
at television, buying homes, buying new
cars and doing dozens of other things
which take money and time away from our
business. What thinking is going on in our
great industry as to how to get more people
back to the movies; how to sell
movie entertainment
in a theatre as such?
If ever the time was ripe, it is now, when
somebody could become a mighty big hero
in our business, if they could come up with
the answer—and the plan, which would
again sell motion picture entertainment in
a theatre to the people of this country
people of all ages. It must be a big job. It
can't be one of thase "Go to the Movies
Week" things. Dozens of people tell me
they didn't see such and such a movie because
it had no national advertising, that It
came into the theatre so quick that even
the local manager hardly had time to let
his own local folks know about it.
Once upon a time 34 years ago, movies
were designated mass entertainment. Now
it's
advanced prices, road shows, and, when
you play an ordinary good movie the public
expects you to sliow, chances are that
it's a holdover, thus chasing more folks
away from the boxoffice. It has to be a
holdover to tide over between the good
ones.
The search for the answer is our great
problem of today. It will probably go on
and on. For us to be led out of the wilderness
will take a great turn-about on the
part of both distributors and exhibitors,
when the two will get together; and with
the support of manufacturers of items
theatres use—film projectors, sound, everything—
all join together to put on a massive
and continuous drive of again selling
motion picture entertainment in the movie
theatre to the public.
OLE TYMER
Agrees With Protests of Vulgarity
Want to add a hearty "amen" to protests
of vulgarity on the screen. Smalltown
exhibitors are particularly \-ulnerable
to complaints of indecency. In bygone
days it was rare for parents to be
compelled to call to learn if our theatre
fare was not trash. Am confident that
many exhibitors regret to be a party to exhibition
of what is now termed "adult"
entertainment. In reality, it is not adult.
It's perverted, immoral and immature.
Once upon a time such movies were confined
to "Deep Elm" and "Basin Street."
as we term them in the South. Now our
posters bear close resemblance to the "Red
Light District" of yesterdays.
Ours has been a great industry. It's
a tremendous tragedy that we dare pollute
young minds so consistently in this
modern day. It is possible that we have
shocked the public beyond the point of no
return to fine, wholesome movies. If that
be true, we deserve to be erased.
Majestic and Hi-'Vue Theatres.
Dublin. Texas
VELVA OTTS
Two From UK at Festival
NEW YORK—Continental Distributing 's
"The Long and the Short and the Long"
has been selected to represent Great Britain
by authorities of Argentina's Mai del
Plata Film Festival which starts on January
8. It will compete with another British
entry already invited by the festival
to compete for the "best film" award. The
double entry situation resulted from a
regulation allowing the committee to invite
films of special merit from more than
one country.
BOXOFFICE December 26, 1960 15

. . Hal
. . Ray
. .
^oUtfcvw>d ^cfi^int
November Employment Up
At Studios With 43.000
Emploympiit figures released by tlie
California Department of Employment
reveal that the studios have more people
on their payrolls this month than they
have had in a long time. Based on the
figures racked up in November, which
showed a higher peak in workers in the
industry than it had for any other November
in 11 years, it shows that toil in the
celluloid vineyards is being singled out as
one of the few bright spots that has kept
Southern California unemployment at a
point more encouraging than seems to be
confronting many other industrial centers
of the nation.
In view of the fact that the fabrication
of theatrical screenfare seems to be clinging
to the low areas predicted for it. it is
probable that much of the upsurge in
work is attributable to television. The
state employment bureau makes no breakdown
as to those working on theatrical
films and those working on video subjects.
Be that as it may. December has been a
happy payroll month for Hollywood's
craftsmen
The actual figures released by the EmplojTnent
Department show a total of
43.000 people working in the industry in
the Los Angeles area during November,
with estimates accompanying to indicate
the same or more were to be employed in
December.
In an effort to fully appraise the situation,
the bui-eau pointed to the return to
home filming of features as opposed to the
recent surge of shooting abroad. The report
listed 19 theatrical films and 94 teleseries
in production durinsr November and
a rise to 21 features and 95 teleseries during
the current month. Additionally, there
are 14 features now shooting abroad.
Losses suffered by the strikes during the
spring have also got the studios on increased
schedules in order to make up.
while usual end-of-year spurts to get
product filmed and out before the March
taxes on negatives are also listed as reasons
for the activity jump.
George and the 7 Curses'
'St.
On Bert Gordon's Slate
A new production is on Bert Gordon's
slate. "St. George and the 7 Curses." An
action picture which Gordon will produce
and direct, it is to start shooting on January
9. Bernard Schoenfeld scripted from
Gordon's own story.
"St. George" has been set as a United
Artists release. It will be filmed in color
on a budget that includes $100,000 for
special effects alone.
George Sidney Schedules
Three New Features
With "Pepe" now in the can. producer
George Sidney adds considerable action to
the slate by announcing his next three
Columbia releases. Coming up first will be
filmization of Jean Kolar's novel. "Return
Fare." which will have Mel Ferrer directing
from a Katti Prings screenplay. "Dla-
By
IVAN SPEAR
mond Bikini." from Dorothy Kintj.sU'y's
screenplay of the Charles Williams novel,
and "Here Come the Brides." an original
N. Richard Nash .screenplay, complete
the trio.
Gary Cooper Is
Committed
To Three Films for Fox
Gary Cooper will keep pretty busy for
the entire year or more, according to the
schedule oP a three-picture pact he just
signed with 20th Century-Fox. The everpopular
actor will star in "The Comancheros"
and "Big River. Big Man." as
well as one other, unnamed film, for the
Westwood lot.
Vincent Sherman has taken over the
producing and directing chores on "River."
which was on Dick Powell's slate before he
left the lot. No producer is set for "Comancheros."
however, it is to be started in
January, with "River" following immediately.
Clair Huffaker wrote the script for
"Comancheros." while "River" was penned
by Wendell Mayes.
Feature Based on Hitler
Set by Independent
A natural to pop up on filmmakers books
from time to time, it looks like Hitler will
be the basis of another film this year.
Parallel Film Distributors, independent
company which has been inactive for the
past three years, has returned to the
scene to prepare a long-range schedule of
low-budget films, the first of which will
be "The Devil's Assassin," a yarn about
Hitler being found alive in the Philippines.
George Borden and Samuel Nathanson
are president and vice-president of Parallel,
respectively. James Cassity is coproducing
"Assassin." which he also
scripted.
Total of Six Story Buys
Listed for the Week
Employment should easily continue at a
hefty pace in the Hollywoodlands if film
fabricators keep buying new properties
with regularity. This week, at least, is a
step in that direction, for there was .t
total of six story buys announced for the
period. While several have major studio
backing, it is indicative of the burgeoning
Elizabeth
Taylor Signs
For 2nd 20th-Fox Film
Elizabeth Taylor, who will fly to
London January 3 to resume filming on
Walter Wander's "Cleopatra" for 20th
Century-Fox, has also been signed for
George Stevens' "The Greatest Story
Ever Told," In which she will portray
Mary Magdalene.
Also signed for "Greatest Story" are
John Wayne and Sidney Poitier to play
two of the dozen or more key starring
roles.
. . .
trend toward independent production to
note that many of the six are the onepicture
deals that often pop up in the
arms of individuals.
For example, actor Steve Forrest has
•secured the film rights to "Only the Valiant,"
an original story by Philip Locke,
which he plans to put into independent
production under his own Stefo Productions
banner. Forrest would, of course,
star, and he is negotiating with David
Weisbart, who just left 20th-Fox, to produce.
A similar deal is that of John Carr.
who has set up Knightsbridge Productions
to film his own story and .screenplay,
"Rape!" Carr will produce and direct the
story of a young psychopathic actor, with
Al Salin playing the top role . . . Moving
on into more secure territory, producer
Roger Corman announces he will option
Robert A. Heinlein's "Revolt in 2100" as
part of a settlement on a suit the author
filed against Corman on copyright infringement
of "The Braineaters." an
American International film which Corman
produced. The property is a sciencefiction
yarn . . . Robert L. Lippert adds
his name to the list with the purchase of
"Stern Wheeler," a book by Saul Berger
dealing with the legendary Mississippi
river race between the Spread Eagle and
Bald Eagle, two boats. Release would be
through 20th-Pox on Lippert's API slate
. . . MGM comes through this week with
the announcement that the studio has
bought "The Winter of Our Discontent,"
new novel by John Steinbeck, which will
be published In June. The plot surrounds a
suburban New Jersey family. No producer
has yet been assigned And at Warner
Bros., the studio has acquired David Duncan's
thriller, "Changed Man." Hubert
Cornfield is scripting for upcoming production.
Laurence Harvey to
Costar
With Rosalind Russell
Names continue to make news and
there are a number of top names in the
casting limelight for this week. Heading
them is the announcement that Laurence
Harvey will costar with Rosalind Russell
in the filmization of "Five Finger Exercise,"
Frederick Brisson independent production
for Columbia Pictures release .
Additionally, Montgomery Clift was .set to
star in "The Bridge of San Luis Rey" for
Arthur Landau . Danton has drawn
a guest start stint in Warner Bros.' "Portrait
of a Mobster," recreating the role of
Legs Diamond which he did in "The Rise
and Fall of Legs Diamond." . . . Jerry
Lewis has added bandleader Harry James
and TV emcee Art Baker to his "The
Ladies' Man" cast at Paramount . . . Edie
Adams will costar with Doris Day and
Rock Hudson in "Lover Come Back" for
UI release . Wallis has set Pamela
Tiffin to a top role in his "Summer and
Smoke," as well as signing her to a longterm
acting contract.
Television Play Is Basis
For Upcoming UA Film
Television may be the leader in employment
cun-ently, but it has also proved the
basis for an upcoming feature. "Wind
Prom the South," based on James Costigan's
U. S. Steel Hour teleplay, has been
announced on United Artists' schedule.
Julie Harris will star, with Daniel Petrie
directing. Filming will be on location In
Ireland.
16 BOXOFFICE December 26, 1960

included.
as
Podhorzer Changes Name
Of His German Company
NEW YORK—United German Film Enterprises,
which has been representing German
film producers in the U. S.. will
change the company name to United Film
Enterprises to represent Franco-London
Film, S. A., in the U. S., according to
Munio Podhorzer. president.
In addition, United Film will represent
the producers of the Italian film. "The
Adventurers." and the Israeli-German coproduction.
"Blazing Sand." Franco-London
is the producer of "The Crossing of the
Rhine." which won first prize at the Venice
Film Festival, "Montparnasse 19." which
Continental will distribute, and "Normandie
Nieman," which was shot largely
in Russia.
While United Film will continue to arrange
sales of German films to U. S. distributors,
the company is also selling
American films abroad and. during 1960.
sold over 20 German films to Canada and
an equal number to Latin American countries
and the Far East.
Filmgroup Will Distribute
'Captain Blackhawk'
HOLLYWOOD—Roger Corman revealed
that his company, the Filmgroup, has acquired
"Captain Blackhawk," a $1,500,000
Cinemascope Technicolor adventure film
starring Gerard Landi-y and Mijanou Bardot,
for distribution in the U. S.
The deal was completed by Corman following
a telephone call to London, where
the picture is reportedly breaking records
in a 55 -theatre saturation booking, patterned
after current U. S. distribution
methods. Anglo-Amalgamated Film Distributors
is releasing the film in England.
Corman said "Blackhawk" will follow
"Atlas" into release here in the Spring as
the company's first special for the new
drive-in season.
Vera Clouzot, Actress, Dies;
Wife Of French Director
PARIS—Vera Clouzot, actress-wife of
director Henri Georges Clouzot. who played
the leads in many of his French films, including
"Diabolique," was found dead In
her hotel room here December 15. Miss
Clouzot had suffered from heart trouble
for many years.
Miss Clouzot's portrayal of the anguished
wife in "Diabolique," which was
distributed in the U. S. in UMPO in 1956,
was highly praised. She was also featured
in Couzot's "Wages of Fear," distributed
in the U. S. in 1955.
Lippert Inks Diana Darrin
To Three-Picture Pact
HOLLYWOOD—On the strength of her
starring role in his forthcoming "The Little
Shepherd of Kingdom Come." Associated
Producers. Inc.-20th-Fox release.
Robert L. Lippert has signed Diana Darrin
to a three-picture contract. "Shepherd" is
due for release early in 1961. Meanwhile,
Miss Darrin fulfills a guest star stint In
Allied Artists' Albert Zugsmith production,
"Dondi," due for release at the first of
the year.
'R.efKnt
n FRIEND just out of Red China has
brought a report on the film industry
behind the yellow curtain, and the
information gathered was from accurate
and reliable sources. So little is really
known of what is going on inside Communist
China, moviewise, yet the facts
prove a bustling industry is very much
alive within the confines of strict censorship
that allows little news to leak to the
outside.
Red China today has a population of
650 million, and its motion picture industry
is not being left behind in Mao Tsetung's
program to keep pace with western
nations. The Reds are building many studios,
and are producing long features to
pound communism into their subjects.
China now has 60 film studios, of which
38 are equipped to make full-length featui'es.
According to information available,
these studios tui-n out 82 features a year,
19 documentaries, 86 scientific and educational
films, 16 animated films, and 1,100
newsreels.
There is no need to break down the type
of films they make. All have the strong
Communist approach, with the Reds as
heroes, and the "imperialistic" nations as
the bad guys. The superiority of communism
is the mam theme in every story. The
plots deal with the advantages of communism,
and have the peasant and laborer
working for the glory of the state. Entertainment
is secondary.
Hsia Yen, Red China's Vice-Minister of
Culture, in an address to the second congress
of the Union of Chinese Cinema
Workers in Peking, said, "We now have
14,500 theatres or places of film projection
in Red China, attended by over 4.2
billion persons annually."
Over 85 per cent of the films made in
1958 and 1959 dealt with the socialist construction
and socialist revolution. Hsia
went on to say that their films depict the
Red China heroes as "full of love for labor,
militancy, and a collective spirit.
Where workers in all other countries are
trampled on by the capitalists and landlords,
our workers are shown to be happy
and full of the spirit of real progress."
In a recent issue of the Peking Review,
which devotes much space to film news, a
rave was given for one of their big new
films. It was called "The Dove," and told
the simple story of a child and this child's
fight against the vicious enemies of the
people. It seems the story was laid in a
capitalistic country, and the child is arrested
and badly beaten by the authorities
because it painted a dove of peace on a
municipal building. That's all there is to
it, and it takes two hours of running time
By ARTHUR DAVIS
to unfold.
Much of the "news" in Red China newsreels
is staged, and presented as actual
fact to their audiences. Events around the
world are portrayed as actually happening
the way their war lords wish the people to
believe, and some scenes of capitalistic
villainy in America are always included.
Negroes and Chinese people are always
shown as being lynched from lampposts
on Broadway and 42nd Street, and innocent
students who preach brotherhood are
thrown off the roof of the Empire State
Building by brutal Washington politicians.
How long this will continue, and how much
of this rubbish the population believes Is
anyone's guess. But it is the story of what
the film industry is doing inside Red
China.
« • *
Millions of feminine hearts in Japan
went thump this week as movie matinee
idol Yujiro Ishihara, the pride of the Nikkatsu
Studios, stepped to the altar with
actress Meiko Kitahara. another Nikkatsu
luminary, pulling together a knot which
had been in the tying for months. It required
traffic policemen to control the
huge crowds which jammed the sidewalks
in front of the Nikkatsu International Hotel
in Tokyo where the ceremony and
wedding reception were held in the presence
of hundreds of leading personalities
in the field of entertainment, business and
public life.
The 25-year-old younger brother of famous
novelist Shintaro Ishihara went
through the typical Shinto ceremony with
his bride in the Flower Room of the hotel.
The actress, with whom he has appeared
in many top-boxoffice pictures, is two
years older than the bridegroom. The colorful
reception was presided over by Nikkatsu
president and Mrs. Kyusaku Hori,
who also acted as go-betweens for the
marriage.
Actor Ishihara is considered the "darling"
of the Nikkatsu company. He is
credited with helping pull the company
out of the red several years ago when he
first soared to popularity. The bride and
groom had just returned from a month's
location work in Spain for Nikkatsu's
much-heralded production. "The Man at
the Bullfight."
« * •
Probably one of the most popular cowboy
stars in Japan is Audie Murphy.
Hardly a day passes in Tokyo where one
of his current or older releases is not playing
in some neighborhood house. Universal
keeps all his prints busy full-time, such
"
oldies as "Destry One of the
main reasons for his success here is the
fact that Audie looks so young, and is
diminutive, and through association in
the mind the average Japanese male can
picture himself as the character played
by Murphy. When it comes to stars like
John Wayne and Randolph Scott, who are
tall and muscular, it is another story.
These giants of manhood who seem twice
the size of the average Japanese male do
not reach the kinship achieved by shorter
stars. Another case in point is the success
here of Alan Ladd, w^ho is a top favorite
among the Japanese.
Advance sale for reserved seats to
"Spartacus" is brisk, and United Artists
reports much activity for tickets to "The
Alamo." Current boxoffice hits in Tokyo
include "It Started in Naples." "From the
Terrace," Disney's "Jungle Cat." and
"Giant of Marathon, " well as the Russian
prize winner, "Ballad of a Soldier."
BOXOFFICE December 26, 1960 17

ERA Gf^
BOXOFFICE BAROMETER
IVm \ ¥ Iiim
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer thon five engagements arc not listed. As new runs
are reported, ratings ore added and averages revised. Computation is in terms of percentage in
relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

'
'
stern Waits Decision
On Washington, Pa.
WASHINGTON, PA.— Ernest Stern of
Associated Theatres states that the state
department of labor did not rule on his
petition to open and operate the Washington
Theatre here but that board members
were reading the transcript of the hearing
conducted at Harrisburg in November.
George Basle of the Basle Theatre and
outdoor theatre interests hereabouts, opposed
Associated circuit's bid to reopen
and operate the Washington Theatre, a
former Stanley Warner house. Stern said
he was definitely coming into the theatre
field here whether or not a permit is
granted by the labor department. This
statement is interpreted to mean that he
could be negotiating for the dark State
Theatre, twice the capacity of the Washington,
and formerly operated for many
years by the SW circuit and later by Basle.
At Pittsburgh, it was stated. Stern expects
a favorable answer from the state
department agency on its approval of
the Washington Theatre plaiis by mid-
January.
Associated Theatres was reported ready
to close a deal for the three theatres in
the oldtime pool of Altoona-Publix Theatres,
or the Notopoulos circuit. Ernest
Stern was meeting with Gus Notopoulos in
regards to the possible transfer of the
Capitol, Butler. State, Aliquippa, and the
Orpheum. Connellsville. Not part of the negotiations,
reportedly, is the Grand. Huntingdon,
J. P. Harris Rededication
In Pittsburgh Dec. 30
PITTSBURGH — Associated
Theatres
teaser-type ads have included a drawing of
a diaper and safety pin with caption:
"We're Making a Change for '61." The
teaser refers to the announcement from
Ernest Stern that the downtown John P.
Harris Theatre will be rededicated December
30 at a lobby brunch and renamed.
One newspaper jumped the gun and
stated the new name would be the Gateway.
Five veteran employes, who entered
service back in the old days when the
house was named the Alvin, will be honored.
Representing 120 years of employment
at the theatre, they are William H.
Thompson and John Nicholson, projectionists:
Josephine Path and Julia Wozniak,
maintenance and cleaning, and
Wesley Price, porter.
Former Exhibitor Dead
PITTSBURGH — Herman
Littlestone,
former Brushton and city area exhibitor
for a number of years who left the theatre
field a decade ago to enter into a
men's wear business here, died recently.
His late brother-in-law was another city
exhibitor for many years, Edward H. Goldberg.
Surviving are Herman's wife Hattie
and his sister. Mrs. David N. Green.
whose sons own the Guild Theatre in
Squirrel Hill.
Name of Homs Theatre
At an End in Pittsburg
James Papayanakos. 85,
Dies at Gouverneur, N.Y.
ALBANY—James Papayanakos, who
wrote the first chapters in motion picture
history in New York
state's North Coun-
.^jL try,, died at the age
/jS^Hl of 85 in Gouverneur.
f^^^^m
Papayanakos was regarded
as the oldest
exhibitor in the state
and one of the oldest
in the nation.
A'^^^^ Following his ar-
^^^^Hwc:;
rival from his native
^^^^^^^ Greece at Glovers-
^^^ «k.L. ville. N. Y.. Papayanakos
opened a
J. Papayanakos candy kitchen there,
and later in Watertown. He opened a small
theatre next door to the candy store in
Watertown in 1908. called the Happyland,
and also operated the Antique there. He
built the Watertown Olympic, which now
is a Schine first run.
After selling his Olympic to Nate Robbins,
the Utica theatre owner. Jim shifted
his theatre operations to Gouverneur and
Potsdam, while his younger brother Alex
opened in Canton. The Roxy and the Hiway
Drive-In at Potsdam are Papayanakos
operations.
Survivors include his wife Annetta: a
brother Alex, who returned to Greece last
summer after selling his theatre interests,
and three nephews. Peter, owner of the
56 Drive-In in Massena: John Yianoukos.
manager of the Roxy. Potsdam, and Nickolas
Gianoukos, operator of the Lowville
In Lowville.
Charles Rossi Acquires
Two in Albany Section
SARATOGA SPRINGS. N. Y.—Reports
that Charles Rossi of the Paramount Theatre
in Schroon Lake and the White
Swan in Greenwich. N. Y., has acquired
the State in Mechanicsville and the Capitol
in Whitehall have been confirmed.
Rassi acquired the houses from the William
E. Benton estate through special
arrangements with Howard and Herbert
Goldstein, who have been operating them
on parttime basis,
Rossi upgraded the Greenwich operation
and brought it to fulltime operation within
a year. He said he intends to follow the
same procedure at his new acquisition. On
the program for the State, which has ample
stage facilities, are dates with Broadway
producers for tryouts of their roadshow
engagements of their plays. Rossi
points out the State's close proximity to
Saratoga Springs and the Albany Capital
city district.
Rossi will continue to make his headquarters
at the Paramount here. He
pointed out he is not associated with the
Rossi Bros, operations, in Schroon Lake
and elsewhere.
PITTSBURGH—With the dropping of
the theatre name J. P. Harris, this pioneer
exhibitor's name fades from the action
scene. Harris Amusement Companies sold
the remaining four city theatres several
Stern-Associated Theatres,
months ago to
and the flagship house which carried the
founder's name for many years disappears
January 1.
RAN FIRST FILM THEATRE
John P. Harris and his brother-in-law
Harry Davis opened the world's first allmotion
picture theatre, the Nickelodeon,
on Smithfield street here in 1905. Both
long deceased, the partners were theatre
and museum operators here and in Mc-
Keesport. and they had on hand a large
supply of "moving pictures" which they
had shown at their various theatres. In
those days, of course, there was no film
rental system and all film scenes were
purchased from the producers. Films were
exhibited at theatres and music halls as
chasers, to get a turnover audience.
With a large inventory of these films,
mostly of French and foreign manufacture.
Davis and Harris decided to take a
chance and program an all-moving picture
show, and for the first time exhibited
movies for 5 cents in a storeroom which
they improvised into a theatre. The late
Gene Connelly, local newspaperman hired
as their press agent, coined the word
Nickelodeon, a combination of two Greek
words meaning theatre for a nickel.
The Davis Theatre here for many years
honored the name of Harry Davis. This
was one of the country's finest vaudeville
houses, and it was used as a film theatre
after vaudeville died, and years later was
razed. The old Alvin Theatre became the
John P. Harris Theatre when it was leased
to Harris Amusements. The Harris name
also was used for all theatres in the circuit
which was built up by lease, purchase or
construction.
At present the only Harris theatre is
the one at St. Marys. Pa. The Harris name
also was used at the Harris Memorial
Theatre. McKeesport. The former Senator
Theatre downtown mow the Nixon> was
named not for J. P. Harris who had been
a state senator, but for his brother. Frank
J. Harris, also a state senator, who operated
the theatre circuit.
N.\MED FOR DENNIS HARRIS
The Dennis Theatre, Mount Lebanon.
was named for another brother, the late
Dennis Harris.
John H. Harris, son of J. P.. directed the
Harris circuit for a number of years: sold
out to Warner Bros. Theatres: was a WB
circuit executive for a few years, then
became active in sports promotions and
leased the Gardens for shows, ice skating,
hockey, basketball, etc. For a score of
years he has produced an annual "Ice Capades
"
which travels in the United States.
Canada and abroad. As a boy he helped
his father in exhibition, first by rewinding
the 200 and 400-feet rolls of film by hand.
BOXOFFICE December 26. 1960 E-1

was
. . John
THEATRICAL
2310
—
—
BROADW Ay
^AX E.
YOUNGSTEIN. vice-president of
United Artists, as well as friends were
surprised last week wlien the accompanying
photo of Louis Nizer. industry attorney.
Max Youngstein
houis Nizor
appeared in Boxoffice over Youngstein's
name. Seems gremlins were at work before
Christmas week, for which we apologize.
The photo appeared in conjunction
with the story on "Health for Peace" dinner,
highlighting the $2,500,000 national
campaign for the Asthma Research Hospital
at Denver, which honored Nizer.
Youngstein. who is founder of the Children's
Asthma Institute for Research, was
a speaker at the dinner.
Albert Pickus, president of Theatre
Owners of America, has been appointed
chairman of the United Cerebral Palsy
Ass'n for Fairfield County. Conn. He will
supervise the annual fund appeal. • • *
Leonard Hammer, national sales director
of United Ai'tists Associated, has been
given additional duties and will serve also
as eastern division manager.
* * *
ASCAP president Stanley Adams presented
Deems Taylor with a watch at the
end of the society's regular board meeting
Thursday il5>. The gift was in honor of
Taylor's 75th birthday. He served as
ASCAP president from 1942 to 1948. • • •
Paramount's Hal Rand, always looking for
news breaks, can't keep his chores even
out of his Christmas greetings. In the
form of a shooting script. Rand (it says
DISTRIBUTED IN YOUR AREA BY AUTHORIZED
THEATRE SUPPLY DEALERS
HURLEY SCREEN COMPANY, INC.
in the scripts) says: "The best break for
the holiday season is a Page One wish for
Mood health and spirits, coupled with a
full-color layout of friendship and a syndicated
hope for a lasting peace."
Samuel Bronston. producer of
"King of
Kinss" for MGM release, and Nicholas
Hay, who directed the film in Spain, left
for Madrid after conferences with Sol C.
MGM studio head, and a few added
Siegi'l.
scenes on the coast. * * * Adrian Awan,
20th Century-Fox exploitation manager,
left for San Francisco as personal representative
of Spyros S. Skouras for conferences
with Mayor George Christopher,
who has requested that the world premiere
of "Francis of Assisi" be held there.
• • •
Jacques Gelman, associate producer
of "Pcpe. " in New York from Mexico
for the world premiere December 21. ' • *
Maurice Silverstein, vice-president of
MGM International, is back from a visit to
Rome, London and Paris.
Sheldon Roskin, who recently completed
a 16-week stint as unit publicist on United
Artists' "The Misfits," has joined the public
relations firm of Solters, O'Rourke &
Sabinson to head the firm's motion picture
department. * * * Mort Hock, assistant advertising
manager for Paramount, is the
proud father of Jennifer Suzanne, born to
Mrs. Hock December 13. * * * Lawrence A.
Tisch, chairman of the board of Loew's
Theatres, flew to London for a week's stay.
Rita Hayworth sailed on the Leonardo
da Vinci December 14 for Spain, accompanied
by her daughter, Jasmin, to star in
"The Oldest Confession," her first picture
for her husband, James Hill, directed by
George Marshall. ' * * Susan Strasberg,
who completed "Taste of Pear" for Hammer
in London, returned to the U. S.
Turns Back Theatres
ALTOONA, PA.—Fabian Theatres January
1 is turning back to the Notopoulos
circuit, the Capitol and Olympic theatres
of this city, which Fabian has operated
in recent years. The Strand, old establishment
of the Silverman brothers iJake and
Ikei and long a Fabian unit, continues under
the latter banner.
SAME MONEY!
ON PREVUES,
each
Use Filmack's
Deluxe
Uia as Prevues, Advance or Cross Plugs!
¥lLMkCK'^.::T.X
ALB Any
H moving incident during llic 11 -week
"
"Ben-Hur run at the Ritz involved a
blind boy (10 or Hi in the lobby during
a school children's matinee break. A
smaller girl led him down from the balcony.
Manager Joe Stowell clearing the
path. Stowell, who also made a purchase
for the lad, inquired how ho liked the
picture. "Fine" was the reply. By concentration,
the boy iwho can distinguish
only light I followed the film "vei-y well."
Women who accompanied the delegation
from a public school in Scotia—reported
he used special Braille equipment in
school, had good marks, and played the
piano brilliantly.
Herb Schwartz, Columbia manager,
huddled in New York with Joe Ingber,
buyer-booker for Brandt Theatres; Sonny
Liggett of Liggett & Florin booking organization:
Al Sisiagno, booker for ABC-
Paramount: Norm Jackter, Schwartz's
predecessor as Albany chief and now western
division sales for Columbia; and Sid
K a 1 1 e t of Kallet Theatres, Oneida.
Schwartz and Kallet met Jackter during a
top-level conference on "Pepe." . . . Bob
Adler and his wife and daughter Cynthia
spent the holidays in Miami. Before he left
Adler received a letter from Rudi Bach,
veteran salesman who retired last year and
went to Los Angeles, that he was returning
to his native Austria . . . Jack Gaiser
is the new salesman for Paramount.
Tom Rogers, a Korean War veteran, is
joining ATSO Products, janitorial and
.
maintenance service of Albany Theatre
Supply A. Bylancik, longtime
Albany manager for National Screen
Service and associated with Albany Theatre
Supply since the local NSS branch
was closed, returned to duty after a threeweek
absence for surgery.
Many area theatres had Christmas
decorations. One of the most beautiful was
a Nativity Scene and a Christmas tree, arranged
by Paul, a neighboring florist, in
the foyer of Fabian's State, Schenectady.
A revolving light helped to create a
striking effect. The florist has a different
Christmas arrangement in the State annually.
He is given screen credit. Bob
Dawsey manages the first-nin. Fabian
Theatres in Schenectady used easels to
advertise Christmas gift books of 12 children's
tickets at $3.
ELVIS
PRESLEY i HOTOS
S'xlO" SinSn ''" Tliousanil
Black and While ''iL (Minimi limum Order 1,000) •
Glossy Stocl(
fob, Detroit
Cheek with
I
Order!
I
ADVERTISING LO.
Cass Detroit 1, Mich.
Jonn^LiMC
v,Jl*
Large Core
Greater Crater Area
in West Virginio — Charleston Theatre Supply, Charleston— Dickeni
4-4413
Theatre Service & Supply, Huntington—2-4043
Veterans Electrical Construction ond Service,
Elkins—832
MAXIMUM LIGHT
in District of Columbia—R. & S. Theatre Supply Co., Washington
Sterling 3-8938
BOONTON, N. ^yfin\y Distributed
J. a
E-2 BOXOFFICE :: December 26, 1960

»
^ GOLIATH IS BACK«
NOW BOOKING
...in
his newest
and mightiest
adventure!
MM FOfiESl • BRODERICK CRWRD
•
ELENOWl ROFFO m « Bsi If w«s»Nos
ms «
unom « wr i mm temiaiion
CONTACT YOUR .Ji/?zenlaa/ir^ ^/i£snnatU7/ial EXCHANGE
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
630 Ninth Avenue
NEW YORK 36, N. Y.
AMERICAN INTERNATIONAL
PICTURES OF PHILADELPHIA
CHARLES BEILAN - Branch Manager
3 Penn Center Plaza, Room 722
LOcust 8-6684
PHILADELPHIA 2, PENNSYLVANIA
AMERICAN INTERNATIONAL
PICTURES EXCHANGE OF
WASHINGTON, D. C, INC.
JEROME SANDY
713-3rd Street, N.W.
WASHINGTON 1, D. C.
SCREEN GUILD
PRODUCTIONS

Kate Gould of Glencoe, Minn., at 93
Has Been in Boxoffice for 5/ Years
GLENCOE, MINN—Kate Gould, the
ticket seller at the New Crystal Theatre for
51 years, took a few months off recently
because of an Illness. She celebrated a
birthday while she was on leave—her
93rd.
"I haven't retired yet." she said. "I'll go
back to work.
The Gould family opened the theatre in
1909. Tickets were ten cents, and kids
got in free. Since then four sons in turn
have operated the theatre. Howard E.. who
at 63 is next to the youngest, now is the
manager.
OVATION AT CONVENTION
Kate appeared at an Allied Theatre
Owners Ass'n convention in Milwaukee and
received an ovation. She was then 85.
Now adults pay 60 cents, students 50
cents and children 25.
Mrs. Gould, whose husband died 30
years ago. has had some proposals at the
boxoffice. But she didn't say "yes" to any
of them.
"What would I do with another man?
All you do is wait on them." she said.
Mrs. Gould met her late husband at a
party over a dry goods store in Glencoe.
"I married him when I was 17," she said.
"Today they say teenage marriages don't
last. But they did then. Some young people
are so dissatisfied nowadays. They
want everything under the sun."
Mrs. Gould said she started out married
life with a drygoods box for a cupboard, a
cook stove and a bed. She now lives in a
14-room house. "And I've been living here
by myself for 30 years. I've only been
scared a couple of times, but I don't call
anyone," she said.
ENJOYS HOME LIFE
She rarely gets bored at home.
"Sometimes I make seven or eight coffee
cakes a day and give them away. I'm
not stingy." she said.
She fixes herself three meals a day and
sometimes raids the icebox at night.
"When I can't sleep I get up and make
a batch of doughnuts."
This year she canned peaches, apples,
sweet pickles, dill pickles and beans,
tomatoes and plum jam.
"And I canned 18 pints of raspberries.
I raised them in the garden."
She often plays 500 rummy, takes walks
and last year climbed out on the roof
porch to put up some storm windows.
In some of her other spare time she
gets on the telephone, reported one of her
sons.
"She bawls out her children," he smiled.
"She gets one thing on her mind—like
having the storm windows put on—and
she keeps at it."
Said Mrs. Gould, "With 65 windows to
put on, I have to start pestering early."
To keep peppy, she takes a mixture of
honey, lemon and hot water "any time I
feel like It."
"Grandma's Gang"—as one of Mrs.
Gould's sons puts it—totals six children.
21 grandchildren. 40 great-grandchildren
and 13 great-great-grandchildren. Her
children include: Jay, 73. who has owned
and operated a traveling road show—the
Jay Gould circus—since 1922: George, 67,
who farms and is in the insurance business:
Howard, 63, who runs the Glencoe
Theatre and an appliance store: William,
50, who owns the jewelry store that was
established by his grandfather in 1878;
Mrs. A. H. Osterlund, Minneapolis, a retired
schoolteacher, and Mrs. A. B. Emmons,
Tacoma, Wash., who writes under
the name of Delia Gould Emmons.
The sons all live in Glencoe as do Mrs.
Gould's sisters, Mrs. Dena Reed, 80, and
Mrs. Lorin Butler, 77.
'Sunrise' Ad Reproaches
Public for Nonsupport
NEW YORK — Minnesota
Amusement
Co. pulled a switch in advertising "Sunrise
at Campobello" at the Lyric Theatre in
Minneapolis and the Riviera in St. Paul.
In effect, the ad criticized the public for
not supporting good pictures in view of
the fact that people have been bemoaning
the lack of worthwhile product. The result
was a big boost in business after a dull
first
week.
Charles Winchell, president of Minnesota
Amusement Co., who was in New York
last week, explained it this way to Boxoffice:
The public has been quick to chastise
the industry for the dearth of good pictures
but fails to support them when they
do come along. When business the first
week on "Sunrise" failed to live up to expectations,
Everett Seibel, the circuit's advertising
manager, took large space in
Minneapolis and St. Paul newspapers, addressing
it to "those who have been criticizing
movies" and to those wlio have been
asking "why they don't make good movies."
Pointing out that the picture had been
playing for seven days to only average
business, the ad then asked, "Where have
you been?" The ad concluded with the
announcement that the picture would be
held over for five days for those who
really want good entertainment.
The reaction was "sensational," Winchell
said. Attendance almost doubled and
the circuit and Seibel were swamped with
letters and phone calls of congratulations.
He said that Seibel even got telephone
calls to his home from local business men.
Circuit executives believe this type of
advertising can be beneficial when the
public fails to support a good picture.
Radio Sales Off 20%
OTTAWA—According to figures released
by the Electronics Industries Ass'n of
Canada, radio sales throughout the country
were down 13 per cent for the first
ten months of 1960 compared with last
year. The sale of television sets fell 20.6
per cent to 275.911 from 327,632 in the
same period of 1959. The association said
the industry in Canada had also been hard
hit by the importation of cheap models
from Japan and European countries.
SMPTE Setting Personnel
For Toronto Convention
NEW YORK — "Inlrrnational Achievements
in Motion Pictures and Television"
will be the theme of the 89th semiannual
convention of the Society of Motion Picture
and Television Engineers" to be held
in the King Edward Hotel in Toronto May
7-12. It will be the first convention held
outside the United States since 1923.
Chairmen of the local arrangements
committee have been selected and they will
serve under Harry Teitelbaum of Hollywood
Film Co., convention vice-president,
and Gerald G. Graham of the National
Film Board of Canada, local arrangements
chairman.
Roger Beaudry of Pathe-DeLuxe of
Canada, Ltd., is vice-chairman of the local
arrangements committee. Administrative
assistants are Norman Olding, Canadian
Broadcasting Corp.: E. Wally Hamilton,
Trans-Canada Films, Ltd.; A. H. Simmons,
Canada Equipment, Ltd., and R. R. Epstein.
National Film Board of Canada.
Jim Bach and Don Clayton, both of
Cinesound, Ltd.. will serve as auditors, and
Ralph Ellis. Freemantle of Canada. Ltd.,
will be in charge of motion-picture short
subjects.
Other committees and their chairmen
are as follows:
Horold Bibby, Canadian Kodak Soles, Ltd., hotel orrongements;
Don Dixon, Conodian Kodak Sates, Ltd.,
registration; Arthur Benson, Vision TV Filebooks, and
Frank Young, Association of Motion Picture Producers
and Laboratories of Canada, publicity; Jim Buist,
Minnesota Mining and Manufacturing Co. of Conado,
membership; Arthur Chetwynd, Chetwynd Films,
Ltd., banquet; Spence Caldwell, S. W. Caldwell, Ltd.,
luncheon; Al Turnbull, General Sound and Theatre
Equipment, Ltd., public address, recording orKJ prolection;
Kenneth S. Oakley, Bell & Howell Conoda,
Ltd., exhibits; Mrs. A. L. Clork, Alex L, Clork, Ltd.,
hospitality; Frank Tate, Photo Importing Agencies,
Ltd., ladies program; Mrs. S. W. Caldwell and Mrs.
F. L. Tate, co-hostesses; Ron Ringler, Du Pont of
Canada, Ltd., transportation, and R. 5. Rekert, National
Film Board of Canada, special assignments.
Rodger J. Ross of Canadian Broadcasting
Corp., Toronto, is program chairman
of the convention.
Omaha Cinerama Start
Likely in Mid-February
OMAHA—The Cooper Foundation plans
to start Cinerama at the Cooper Theatre
here in mid-February. The last day of
"Ben-Hur" has been scheduled for January
15, giving the MGM spectacular a
48-week run, the second longest in the
history of motion pictures in Omaha.
Cooper Foundation officials indicated
that "Ben-Hur" could well have run
longer profitably but that they do not want
to postpone the scheduled start of Cinerama.
The longest showing on record in
Omaha was established by "South Pacific,"
which went 65 weeks.
Transfilm-Caravel Takes
Over Klaeger Film Prods.
NEW YORK—Klaeger Film Productions.
Inc., has been acquired by Transfilm-
Caravel, Inc. Both companies are in the
industrial and TV film commercials field.
Robert H. Klaeger, president of the
purchased company, will serve as president
of Transfilm-Caravel's newly formed
film production division and a senior vicepresident
of the firm.
*E.4 BOXOFFICE December 26, 1960

NEWS AND VIEWS THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager)
Editors to Help Fight
'Mutilation' on TV
HOLLYWOOD—American Cinema Editors
President Frederick Y. Smith has said
ACE will support the stand of Frank Capra.
president of the Directors Guild of
America, against the "mutilation" of feature
films sold to television.
"ACE is setting up a committee to study
the question on a national basis. When
we have a detailed report w-e will approach
networks, government bodies and individual
stations to suggest corrective
measures." he said. "We feel the present
practice is harmful both to the motion picture
industry and television and especially
to members of ACE. who spent months of
work on the original pictures."
'Voyage of the Beagle'
Radnitz' 1st for MGM
HOLLYWOOD—"Voyage of
the Beagle"
will be the first production Robert Radnitz
will film on his newly signed Metro-
Goldvvyn-Mayer contract. The property is
based on the journals of Charles Darwin
as a young man. with Radnitz working on
the screen treatment and screenplay himself
as well as assigning another writer to
the project.
The story concerns Darwin's voyage
around South America. Radnitz plans to
treat it as an adventure instead of a scientific
story, though the latter was more
evident in a recent Life magazine layout
on the subject. It will be planned as a family
picture.
50 Kids at Studio Party
HOLLYWOOD—Jerry Lewis provided
laughs and entertainment for some 50
youngsters from the David and Margaret
Home of La Verne. Calif., who attended a
special Christmas screening of the comic's
"CinderFella," at Paramount studios. The
kids were the guests of Mrs. Norman
Taurog. wife of the film director, at a
luncheon in the commissary preceding the
screening.
Jim Pratt to Fox Studio
HOLLYWOOD — James Pratt will coproduce
the science-fiction novel, "The
Sound of His Horn," by Sarban. with 20th-
Fox. with a scheduled mid-February starting
date. Pratt was a television producer
for Walt Disney, as well as a U-I executive
for several years.
'Commandments' Pay
Again Goes to 50 in Cast
HOLLYWOOD—For the sixth time, compensation
checks were sent to some 50
w'orkcrs on "The Ten Commandments" as
part of a return guaranteed by the late
Cecil B. DeMille for those who "served
beyond the ordinary call" of duty in making
the picture. It marks the third year
the unusual payments have been made.
At the time the film was made, De-
Mille set up an "extra pay for extra work"
fund, as well as assigning his own profits
over to a trust fund for charitable, religious
and educational work. The funds
are now being administered by his daughter
and son-in-law. Cecilia DeMille and
Joseph W. Harper.
Under the conditions of the deal, payments
will continue as long as the picture
keeps playing, an indefinite time since it
is expected to parallel that of DeMille's
1927-made "The King of Kings" which is
still being circulated on a self-perpetuating
nonprofit basis. DeMille took no personal
pi-ofits from this earlier venture,
either.
'Sunday Is a Wicked Day'
First for Girard-Lewis
HOLLYWOOD—"Sunday Is a Wicked
Day" will be the initial feature to be made
on a new theatrical deal consummated between
Bernard Girard and Robert Lewis
under the Girard-Lewis Productions banner.
Girard directs the film from his own
original screenplay, with shooting to begin
on January 15 on California locations.
Lawrence Hanson jr. has been named associate
producer on the film, as well as on
a television pilot they are producing.
Gala 'Cimarron' Bow
LOS ANGELES—The Hollywood Paramount
Theatre is being extensively decoorated
for the gala opening Christmas
night of "Cimarron." Included in the job
will be a new Walker high intensity screen,
a new overhead marquee featuring threedimensional
letters of the picture's title,
and a new lighting effect on the regular
marquee. New illuminated display cases
in the front and entrance w'ay are also to
be installed.
Title
Changes
Visa to Canton iColi to PASSPORT TO
CHINA.
Bischoff and Diamond
Rush Eichmann Yarn
HOLLYWOOD—Producers Samuel Bischoff
and David Diamond, currently shooting
"The Big Bankroll" at Allied Artists,
announced they will film "Six Million Murders
"
at the Hal Roach studios as another
Allied Artists release. Slated for a January
start, the property treats with the capture
of Adolph Eichmann, Nazi SS executioner
for Hitler's Third Reich, after a manhunt
that stretched from Germany to Argentina.
Bischoff and Diamond plan to have their
picture in release while Eichmann, now
imprisoned in Israel, faces his trial.
Production Is Completed
On 'Attack Squadron'
HOLL'YWOOD — Producer-director
Sy
Roth announces completion of "Attack
Squadron." a coproduction between his
own CR Enterprises and Rebfilms. Ltd. of
London. Filmed at Ardmore Studios, the
picture is a modern naval-aviation drama
with two English and two Irish stars. It
was shot in Eastman Color.
Negotiations are now under way with
both the Rank organization and Pathe for
United Kingdom distribution. Roth is due
in the U. S. in January to set up release
deals here.
Bobby Watson to Portray
Hitler in Kaye Film
HOLLYWOOD—Bobby Watson, famous
portrayer of Hitler, has been signed by
director Mel Shavelson and producer Jack
Rose to play the Nazi leader once again
with Danny Kaye in "On the Double" at
Paramount.
Watson worked as the Feuhrer in "The
Hitler Gang," "The Devil With Hitler"
and other films. Di "On the Double." he'll
appear in a comedy sequence in which
Kaye. as a GI ma.squerading as a British
general captui'ed by the Germans, meets
up with Hitler in Berlin.
Pen Chore to John Fante
HOLLYWOOD—Paramount has inked
John Fante to write the screenplay for
"My Six Loves," a novelette by Peter V. K.
Funk, purchased by the studio as a starring
vehicle for Debbie Reynolds. The property
deals with six youngsters orphaned tluough
an auto accident who are adopted by a
musical comedy star.
BOXOFTICE December 26, 1960 W-1

Prince Charming Role
Goes io a Newcomer
HOLLYWOOD—Newcomer Edson Stroll
has been cast as Prince Charmins In
Charles Wick's Chanford production.
"Snow White and the Three StooRes." for
20th-Fox release. The actor, additionall.v,
drew a term contract at the studio. Carol
Heiss plays "Snow White."
• • •
20th-Fox contractee Ken Scott has been
assigned the male lead In Sam Katzman's
"Pirates of Tortuga." whicli Robert Webb
directs, beginning Januar.v 9. Leticia Roman.
Rafer Johnson and David King are
the other topliners.
• • •
Richard Widmark has joined the marquee
heavy cast of Stanley Kramer's production
of "Judgment at Nuremberg." The
United Ai'tists release is due to begin
shooting February 1.
Soft Touch to Tiger Co.
For 20th-Fox Release
HOLLYWOOD—Paramount has signed
a three-way deal with Edmund O'Brien for
him to produce, direct and star in "Soft
"
Touch for his newly formed Tiger Productions.
An adaptation of a short novel
by John McDonald, it will be produced in
collaboration with Stanley Frazen, partner
in Tiger Productions.
Associate producer will be Sam Waxman,
chief editor on O'Brien's television
series. Johnny Midnight, and Ed Waters
will script from a treatment by O'Brien.
Production is slated to begin before the
end of the year.
Una Merkel has been signed by Hal
Wallis to play Geraldine Page's mother in
his filmization of Tennessee Williams' play,
"Summer and Smoke." for Paramount release.
She repeats the role she earlier
played on stage. Additionally, it reunites
the actress with director Peter Glenville,
who staged her in the recent Broadway
success, "Take Me Along."
In Mental Health Film
HOLLYWOOD — Mitzi Gaynor. Janet
Leigh. Jack Lemmon and Giselle MacKenzie
report to Paramount to star in a film
trailer and a series of TV spot announcements
for the National Association for
Mental Health. The studio has been cooperating
for the past few years with the
mental health group.
L. Schwartz to Produce
HOLLYWOOD — Leonard Schwartz,
member of Robert L. Lippert's staff, has
make
been given pi-oducer status and will
his initial bow with "The Silent Call." An
original story by Tom Maruzzi. it will be
directed by John Bushelman. January 4
has been listed as the starting date.
Yarn to John Rich
HOLLYWOOD— "This. I Hope." a novel
by Harrison Forman. has been purchased
by director John Rich, who plans to put
it into independent production shortly
after the first of the year.
a
Pension Eligibility Age
Lowers From 65 to 60
HOLLYWOOD—The I'ligibility rules in
the Motion Picture Industry pension plan
have been changed to reduce from 65 to 60
the age at which workers can qualify for
pensions. Previously, members of the plan
were required to work a minimum of 400
hours in each of three years between the
ages of 60 and 65. This requirement now
can be met in the years between 55 and
60. The age at which a retiree can start
collecting benefits remains at 65.
Annual election of officers was held,
with Ted Leonard of Paramount succeeding
lATSE International Representative
George Flaherty as chairman of the plan's
board of trustees. Tony Fredericks of Revue
was elected vice-chairman; Paul O'-
Brien of Cinetechnicians Local 789. secretary;
Hank Rohrbach. Laborers Local 724.
vice-secretary. Officers alternate annually
between labor and management representatives.
^a^ecutioe ^^lao-ele-^
After 10 days of huddles with UA executives
in Gotham, Harold J. Mirisch,
president of The Hirisch Co.. returned to
the studio.
Joseph Moskowitz, 20th-Pox vice-president,
returned to New York following a
month of meetings with studio head Robert
Goldstein.
Steve Broidy. Allied Artists president, returned
from Chicago where he conferred
with other AA executives on sales and release
plans for "Dondi."
Harold J. Miiisch. president of Mirisch
Co..
flew in from Gotham following meetings
there with UA toppers.
MGM studio head Sol Siegel was back
from New York meetings with Joseph R.
Vogel.
Samuel Z. Arkoff, executive vice-president
of American International, returned
from huddles with eastern circuit heads.
David A. Lipton. U-I publicity-ad vicepresident,
was back from home office conferences.
Berlin Drive-In Employs
Billboard Advertising
HARTFORD—Brooks LeWitt of the Berlin
Drive-In is the only Hartford County
outdoor exhibitor using billboard space for
advertising matter.
A 24-sheet is posted on the heavilytraveled
Wilbur Cross parkway between
here and Berlin, 15 miles south.
In the main, all regional underskyers
provide some sort of highway marquee advertising
near their particular sites, of
course, but billboards have never entered
the field heretofore.
Fox Pact to
Charles Martin
HOLLYWOOD — Charles Martin has
been signed to a writer-producer-director
pact at 20th-Fox, with his first assignments
to work on two untitled originals.
Martin's last script was for Allied Artists'
"The George Raft Story." to go into production
the first of the year.
?R Cabinet' Will
Advise on Museum
HOLLYWOOD—To further plans for the
Hollywood Motion Picture and Television
Mu.seum. Sol Lesser, chairman of the Los
Angeles County commission for the museum,
has appointed a public relations
cabinet to act as an advisory body, particularly
in relation to fund raising activities
of the Holl.vwood Museum Associates.
Appointed to the cabinet were Jack Diamond.
U-I publicity director; Casey Shawhan.
NBC public relations director; Ernest
Stern. CBS public relations head, and Mc-
CuUah St. Johns, political and motion picture
publicist on the staff of Columbia
Pictures. First project on which the group
will work with Lesser and Duke Wales,
public relations chairman for the commission,
will be an art exhibit of the work
of Hollywood personalities, to which nearly
50 famous names have pledged their work.
The exhibit will be held at Barnsdall Park
in April.
Salt Lake Drive-In Wins
City Legal Vindication
SALT LAKE CITY. UTAH—The Oak
Hills Drive-In operated here by Fox Intermountain
Theatres does not constitute a
"nuisance." The city legal department gave
this ruling Wednesday i21i in response to
a petition signed by 94 residents living
near the drive-in.
Petitioners had sought to have the theatre
closed after expiration of the present
lease December 1. They claimed the drivein
attracted "undesirable elements" who
littered lawns of residents in the neighborhood.
Upon receiving the ruling, the city
commission filed the petition without further
action.
Nico Minardos to Star
HOLLYWOOD—Nico Minardos. who recently
completed a role opposite Jayne
Mansfield in 20th-Fox's "It Happened in
Athens." has been signed to the starring
part in "A Violent Life." Nello Santi is
producing the Galatea project in France
next summer, with 'Vittorio Sails directing.
Release will be through Paramount.
To Vote on British Tieup
HOLLYWOOD—The proposed affiliation
between the Writers Guild of America and
Briti-sh Television and the Screen Writers
Guild will be submitted to WGA membership
this spring for ratification. Affiliation
already has been worked out and approved
by the British membership.
Mitchum and Webb to
Tour
LOS ANGELES—Robert Mitchum and
Jack Webb will make a personal appearance
tour to seven major U. S. Air Force
bases upon the completion of their costarring
chores in United Artists' "The
Last Time I Saw Archie." The duo will
show a print of the World War II comedy
to the base personnel.
In the comedy-romance. Paramount's
"Breakfast at Tiffany's," Martin Balsam
plays a key supporting role.
W-2 BOXOFFICE December 26, 1960

,
IGNIPIED
—
.
—
Carmel at LA Reopened
As Paris, an Art House
LOS ANGELES—Alex Cooperman and
Shan V. Sayles, who own the Apollo Arts
and Vista Continental theatres here, have
purchased the Carmel, a neighborhood rerun
house, which they plan to turn into
a class art theatre. The house reopened
after a $15,000 refurbishing job with a new
name, the Paris. Red and white awnings
were used, along with murals, in a sidewalk
cafe motif. A book sales corner, featuring
more than 500 paperback titles, was installed
in the lobby.
Originally built by Pox West Coast in
1926, the theatre was sold to Charles M.
Tarbox in 1955. He ran it on a revival
policy, featuring both silent and sound
film classics. Cooperman and Sayles plan
to show product from all over the world.
Suit Over 'Seas' Profits
To Los Angeles Trial
HOLLYWOOD—Producer Carl Dudley's
suit against Stanley Warner Cinerama
Corp. over the profits of "Cinerama South
Seas Adventure" is set for a Los Angeles
trial, according to the decision of superior
court Judge Jerold E. Weil.
Dudley claims the company owes him
$125,000 of what he says are $10,000,000
grosses. He says his contract provides for
a flat fee payment over gross plateaus
reached by the picture.
An original suit sustained the claim that
the courts in Los Angeles lacked jurisdiction
in the case. However, a similar claim
by Cinerama was denied, paving the way
for a trial.
Joe Pasternak to Produce
'The Bottletop Affair'
HOLLYWOOD—Joe Pasternak will produce
"The Bottletop Affair." romantic action
comedy of the United States Army's
efforts to convince one lone World War II
holdout on a Pacific island that hostilities
have ceased, for Metro-Goldwyn-Mayer.
George Wells is writing the screenplay,
based on Gordon Cotler's novel.
Pasternak will begin preparations on the
new film immediately following his return
fixim a nationwide tour on behalf of
"Where the Boys Are."
New NT&T Division
LOS ANGELES—The newly formed division
of National Theatres & Television,
National Realty, was launched with Jesse
H. Elliott and Franklin Prince as vicepresidents.
'Changed Man' to WB
HOLLYWOOD— "Changed Man," a suspense
thriller by David Duncan, has been
acquired for lensing by Warner Bros. The
screenplay is being penned by Hubert
Cornfield.
Israel Entry Wins
HOLLYWOOD—Martin Murray's "Israel
Today." color documentary entry
from Israel, won top honors as Best Short
Subject of the Year at the Mexican Film
FestivaL
and prestigious was the
appearance of producer-director
George Stevens and his son,
George Stevens jr..
on a recent Charles
Collingswood's CBS
Person to Person"
television program.
The Stevenses did not
adhere to the usual,
often saccharin, format
of Collingswood's
video show, whereby
he is taken into the
homes of those being
i n t e r V i e w e d— by
George
taped
Stevens
remote control,
of course—and is the
recipient of cloying platitudes anent the
all-is-sweetness-and-light facets of celebrities'
home life. Rather, the filmmakers
took the telecaster into their bungalow
offices at 20th Century-Fox and gave him
an insight into the elaborate and painstaking
preparations that have been made
for the production of their next picture,
"The Greatest Story Ever Told."
That mastodontoid feature, as has been
widely publicized in both the trade and
general press, will treat with the life and
times of Jesus. It is being scripted by Carl
Sandburg and Stevens sr. from the universally
read tome by Fulton Oursler. The
Stevenses showed the video reporter how
they had carefully studied the terrain of
the barren land in which Christ was born
and lived, how they had made tape recordings
of the sounds—such as a shepherd's
pipe—that were existent nearly 2,000
years ago and many other preparatory details.
It must have been fascinating to the
general public and was. indeed, more than
interesting to those Hollywoodians who
consider themselves picture-wise.
Another manifestation of how dignity
a stateliness that is indicated by the type
of photoplay that Stevens is undertaking
was reflected in an interview recently
granted to Andrew Ruszkowski, editor of
the International Film Review, official
publication of the International Catholic
Cinema Office. Ruszkowski paid high
praise to Stevens, saying "you are a man
of integrity, artistic taste and your responsibility
to your art and the public is
of the highest order."
While the appearance of the Stevenses
on the "Person to Person" telecast may
not result in the sale of many tickets to
"Greatest Story"—the film will not start
shooting until the spring of 1961 and it
probably will be a year or more after that
before it makes its screen debut— it could
not help but add cubits to the public opinion
of motion pictures and those who fabricate
them. For which the 20th-Pox publicists
who arranged the Collingswood tieup
is deserving of thanks from the entire
industry.
The plans of Stevens are but one indication
that the trend to pictures stressing
sex and violence, the recent plethora of
which has attraeted loud squawks from
both exhibitors and censorial sources, may
have attained its pinnacle. Producer- exhibitor-promotor
Robert I,. Lippert, never
one to eschew an opportunity to say a few
hundred well-chosen words on any provocative
subject confronting the industry
through his competent press agent, Dave
Epstein, that is—thinks so. He points to
three pictures that Associated Producers,
Inc., the independent company he entrepreneurs
and whose product also carries
the 20th-P'ox releasing label, as cases in
kind. They are film versions of venerable
novels, namely "Tess of the Storm
Country," Gene Stratton Porter's "Freckles"
and "Little Shepherd of Kingdom
Come" by John Fox jr.
In talking about the wholesomeness of
this trio, Lippert had the following to say,
most of which has already been said. But
it can bear repitition:
"An about-face has been clearly indicated
in the themes of motion pictures
for community and neighborhood theatre
consumption; with stars that appeal to
teenagers and classic stories that appeal
to the older members of the family.
"Sensational films overstressing sex,
and punctuated with violence and horrors
are no longer novel. There are too many
of them and a great many people fail to
find them exciting—merely tiresome.
"The current trend to resolve motion
picture production into a well-rounded
list of releases to please all audience
tastes and age-levels will undoubtedly take
up the slack at the boxoffice throughout
the country. Theatre owners, I believe,
can look forward to an upsurge in attendance
in large metropolitan areas, smalltown
theatres, and drive-ins, provided they
sell the product adequately."
While other filmmakers may disagree
with Lippert's analysis of what the market
requires, everyone will intone a hopeful
amen to his prognostication anent an
"upsurge in attendance."
Sanford Abraham's Allied Artists adjective-agitators
inform that "With the
neighing and stomping retired top race
horses supplying background sound . . .
stars of Samuel Bischoff and David Diamond's
'The Big Bankroll' . . . recorded a
group interview
."
Now, if the
.
"neighing and stomping"
will spread to Sunny Sandy's "retired"
bailiwick, there'll be some action.
The freelance flackery of Bill Blowitz
and Maggie Maskell informs that "Thirtynine
reconstructed and semi-reconstructed
juveniles from Los .Angeles' east side are
portraying themselves in Harold Hecht's
;\ Matter of Conviction!'"
The handout neglected to explain what
a semi-reconstructed juvenile might be. Is
it one without arms or legs or head? If
the last case, they can all go to work for
Breezy Bill.
BOXOFFICE December 26. 1960 W-3

—
—
"
—
. . Dick
. . Eddie
. , Pat
. . Bud
. . Bob
Tads of Life' 200
First Denver Week
DENVER—"The Pacts of Life." which
opened In the Paramount, ran well agaln.st
the week of the pre-Christmas slump. All
other first-run theatres were playing holdovers
or older product and grosses were
very poor for the week.
(Avorage Is 100)
AlQddin—South Pocitic (20th-Fox), 2nd wk.,
revivol 50
Centre Carry On, Nun* (Governor), 2nd wk. of
movcovcr 50
Dcnhoni Bcn-Hur MGMt. 36th wk 100
Denver - All Thot Hcovcn Allows (U-l); Th*
Block Shield o» Folworth iU-l), reissues 70
Esquire— Swon Lake Col), 2nd wk 60
Opheum— Buttcrficid 8 (MGM), 4th wk 60
Poromount —The Focts of Ufa (UA) 200
Towne— North to Alaska (20th-Fox), 5th wk 135
Good Showings By Pair
Of LA Newcomers
LOS ANGELES—Two newcomers made
good showings in a generally dreary pre-
Christmas period, although business kept
to the average of the last few weeks. "The
World of Suzie Wong" came in with a
smashing 300 per cent, while "CinderPella
paired with "A Dog's Best Friend" hit 110
in multiples. "Spartacus" and "The Alamo"
each continued to draw well, both scoring
200.
Beverly— Sunrise of Compobcllo (WB), 1 1 th wk 35
Corthoy—The Alamo (UA), 8th wk 200
Chinese—The World of Suzie Wong (Poro).., 300
Egyptian— Ben-Hur (MGM), 56fh wk )60
Fine Arts—Never on Sundoy (UA), 4th wk 200
Howaii, Orpheum—The Magnificent Seven (UA)-
Walking Target (UA), 4fh wk 30
Hillstreet, Pix, Wiltern ond nine drive-ins
CinderFello (Para); A Dog's Best Friend (UA) 110
Hollywood, Stote and seven dnve-ins—Village of
the Domned (MGM), Where the Hot Wind
Blows (MGM), 2nd wk. 85
SAVE MONEY
ON PREVUES
Use Filmack's
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Us* « PreviMs, Advance or Cross Plugs!
FILMACK
1327 S. Wakuk
Hollywood Poromount—Buttcrficid 8 (MGM),
7th wk 125
Ins, Los Armeies, Loyola ond seven drive-ins
The Wizard of Boghdod (20th-Fox), Freckles
(20th-Fox) I 10
Music Hall— Please Turn Over (Col), 5th wk. .100
Pontages— Spartacus (U-l), 9th wk 200
Worner Beverly—Song Without End (Col), 12fh
wk,, SIX days 30
Worner Hollywood— This Is Cinerama (Cirieromo),
reissue, 7th wk 50
Good Weather, Holidays
Help in San Francisco
SAN FRANCISCO — Grosses generally
were up. probably due to fair weather and
school holidays bringing last minute shoppers
to the downtown area where several
good openers were playing. "CinderFella"
had a strong opening at the Paramount
and will hold. "The Wizard of Baghdad"
at the Fox. however, bowed in with only
average.
Crest—Carry On, Nurse (Governor), 2nd wk. . . 1 50
Fox—The Wizard of Baghdad (20th-Fox) 100
Golden Gotc— Horod the Great (AA), nine days . . 90
Orpheum—Cinerama ffotidoy (Cinerama), 9th
ond final wk 300
Stage Door—S.^ing Without End (Col), lOth wk. 200
St. Francis—The 3 Worlds of Gulliver (Col) 130
Poromount— CinderFello (Para) 150
Vogue—The Mon Who Understood Women
(20th-Fox) 1 00
Worficld— Butterfield 8 (MGM), 4th wk 110
SEG Members to Profit
On Commercial Reruns
HOLLYWOOD—In a holiday newsletter
to members, the Screen Extras Guild revealed
that for the first time SEG has
been able to negotiate a contract provision
that extras in commercials shall be paid
additional sums for re-use of the commercials,
and that a new, higher-paid
classification has been established for extra
players in commercials.
Also, it was disclosed that the trustees
of the Screen Actors Guild health and
welfare plan have voted to approve the
participation of SEG in the plan, subject
to legal approvals and amendment of the
trust under which the plan operates.
Alma Mater
HOLLYWOOD—Director Delmer Daves
To Help His
will serve in an advisory capacity on a
film emphasizing Stanford University's
worldwide operations. Daves was president
of the 1926 class at Stanford and is active
in the school's affairs.
LOS ANGELES
pred Stein's Statewide Theatres' flagship
theatre, the Hollywood Paramount,
has undergone extensive redecoration prior
to the opening of "Cimarron" . . . Aladdin
Enterprises announce the closing of their
Largo Theatre on January 3 due to lack
of business . Notaro. Stanley Warner
zone manager, returned from a New
York home office huddle . Valletta
goes from San Diego to the Crest in El
Centro.
Among the pre-Christmas parties were
the ones hosted by Newton Jacobs, president
of Favorite Films, at his home on
December 17; Dick Carnegie, manager of
United Artists exchange, for Filmrowites
and exhibitors: Mr. and Mrs. Alex Copperman,
at their home for their many friends
in the industry.
. . .
. . .
Lillian Bass, 20th-Fox exchange clerk,
in Westside Hospital after an automobile
accident . Yarbrough. advertising
head at the 20th-Pox exchange, back in
St. Vincent's Hospital for a checkup
Jack Wolfe. Wolfe Printing Co.. passed
away recently Guttenstein, Pacific
.
Popcorn Co.. also passed away
National Theatres statistical expert Pete
Lundgren became a grandpa for the first
time . Gedney of the Village Theatre.
Westwood, welcomed a son, Richard
Walter.
Little
Cinema at Toronto
Opened by Yvonne Taylor
TORONTO—The unusual Little Cinema
is under way here under the management
of Yvonne Taylor, wife of President
Nat A. Taylor of 20th Centui-y Theatres.
The Little Cinema is a dual auditorium
house and yet the total seating capacity is
only 260, thus providing an intimate atmosphere
for the enjoyment of film entertainment.
Most of the product will come
from countries outside of this continent.
Each auditorium offers a different
film. The first selections were "Seventh
Seal" from Sweden and "Aparajito" from
India. The theatre, which is located at 99
Avenue Rd., is following a reserved seat
policy, one performance nightly with a
Saturday matinee. Mrs. Taylor ah-eady operates
the International and Towne Cinemas
here.
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THEATRE
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BOKOFFICf THE NATIONAL FILM WEEKLY 52 issues a year
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Only Five Staff Bookers
At Cooperative Theatres
DETROIT — Cooperative Theatres of
Michigan, headed by Alden W. Smith, is
reducing its booking staff as a result of
the general decline in number of theatres
being booked in the area. Henry Zapp.
who has been with the booking service for
some 21 years, is retiring. John Dembek,
18 years with the organization, is also
leaving, with future plans unannounced.
Cooperative Theatres at its peak, following
the disappearance of Mutual Theatres,
was buying film for 160 houses and was
rated at one time as the largest booking
service in the industry. Five bookers
remain with the organization—Ralph Forman,
Leo Sanshie, Jerry Smith, Earl England
and Fred Sturgess.
W-4 BOXOFFICE December 26. 1960

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SAN FRANCISCO
"The op^nins of -Spartacus" Thursday
i22> at the United Artists Theatre
was sponsored by Carina. Inc.. to aid elderly
Italian-Americans In the Bay area
Nancy Kwan. star of "The World of
Suzie Wong." the holiday attraction at
the Golden Gate, attended a publicity
luncheon at Ti-ader Vic's. At the airport.
Mlss Kwan was met by a delegation from
Chinatown, representing the Chinese
Chamber of Commerce and the Six Companies.
Santa made an early appearance at the
Embassy Theatre Saturday il7i. distributing
candy to the children of the Loyal
Order of Moose and their yoimg guests.
The Embassy was donated for the annual
Lodge 26 Christmas party by Dan McLean
and Lee Dibble, owners. Judge Raymond J.
Arata was chairman of the affair
Another theatre, the Grand on Mission
street, was the scene of the San Francisco
Aid to Retarded Children benefit Tuesday
• 201.
"The Facts of Life" opened Wednesday
• 21) at eight theatres—the Crest, Metro,
Royal. New Mission. Coliseum, Empire. El
Rancho Drive-In and the Geneva Drive-In.
The United Ai-tists Theatre, where this
production was originally scheduled to be
shown, was tied up with "Spartacus" . .
Sympathy to the family of Ann Belfer
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of the Paramount Theatre on the death of
their mother Mrs. Sarah Belfer.
Huld.1 McGinn, in her usual inspiring
manner, installed new officers of the
Women of Variety at the Variety clubrooms.
Ruth Honorc was Inducted as president;
Agnes Echels and Adelaide Cooper, vicepresidents;
Grace Leathurby. treasurer;
Linda Schultz, recording secretary: Lillian
Klein, corresponding secretary; Marjorie
Schmitken, historian, and board
members Paula Grubstick, Barbara Parsons,
Lottie Henning, Madeline Jacobs and
Min Levy. Introduced were past presidents
Augusta Rosenthal, Corrine Mannheimer,
Sylvia O'Neal, Maude Harvey and Rose
Levin. A check realized from sales at the
Bargain Mart the first half of the year
was turned over to the Variety heart fund.
The Mart was closed due to the loss of the
lease, but it is hoped it can be reopened.
Fay Kramer carried out the table floral
arrangement.
Neighbors Oppose Drive-In
In Central Kentucky Area
LEXINGTON. KY.—A suit to prevent
construction and operation of a drive-in
at the Fayette-Jessamine County line on
the Harrodsburg pike has been filed in
Jessamine circuit court. The action was
brought by Mr. and Mrs. Edward Wilson.
who live across the road from the proposed
theatre site, against the South Elkhorn
Land Co.. Frank G. Gilliam, its registered
agent, and Robert H. Perkins, Vaughn H.
Cox and Ray Mullins.
The suit, seeking a permanent injunction
against the proposed theatre, sets out
that the land company, formed last July,
owns property lying partly in Fayette
County and partly in Jessamine County
and that the defendants are planning to
build and operate the theatre there.
Mr. and Mrs. Wilson charged that the
"daive-in would damage and depreciate
the value of their property and 'destroy
or materially impair' their use and enjoyment
of health; create a hazard to the
health of persons residing in the surrounding
area; create a traffic hazard and endanger
the lives and property of persons
who use the Harrodsburg pike; constitute
a nuisance by creating noise, dust, debris,
flashing lights and traffic congestion, and
add to the hazards of air navigation, including
hazards to airplanes used for crop
spraying."
Regional Retail Outlets
For 'Ben-Hur' Tickets
SPRINGFIELD, MASS.—Arthur Darley,
Arcade Theatre, has set up "Ben-Hur"
ticket reservations at retail store outlets in
nearby Holyoke and Northampton.
He is charging 90 cents for children's
admission to the theatre's Wednesday,
Saturday and Sunday matinees.
The MGM attraction has its sole Connecticut
Valley engagement at the Arcade,
as the Stanley Warner Strand, Hartford,
recently concluded an unprecedented 25-
week engagement. Springfield and Hartford,
some 25 miles apart, are the only
cities in this area with Todd-AO equipment.
Oklahomans Again Thrill
To Cherokee Strip Rush
OKLAHOMA CITY — "Cimarron." the
fictionalized story of 1889 when the Cherokee
strip land was thrown up for grabs,
again stirred pride and Oklahoma state
patriotism when Metro-Goldwyn-Mayer
world-premiered the new film version with
much fanfare and glitter at the Midwest
and Warner theatres Thursday.
The formal debut of the Edna Ferber
picture climaxed two days of activities
engineered by the local business organizations,
civic groups and a squad of MGM
exploitation-promotion representatives.
There were invited guests from all over
the country, principally representatives of
the large city newspapers, and the radio
and television networks. These guests numbering
several hundred were honored at a
Wednesday reception in the Skirvin Tower
Hotel, a banquet that night hosted by the
Oklahoma City Chamber of Commerce,
and at a ball given by the Junior Chamber.
The next day thousands watched a
"
"Ciman-on parade downtown. The "Cimarron"
guests enjoyed a noon barbecue at
the Kerr-McGee ranch north of town.
Oklahoma Governor Edmondson hosted
chiefs of neighboring states and press folk
at a gold-invitational "Governor's International
Premiere" at the Midwest Theatre
Thursday night.
A Jaycee-sponsored premiere was held
at the Warner Theatre.
Cast members present included Anne
Baxter. Maria Schell. Mercedes McCambridge
and Marty Bishop. Invited were
Glenn Ford. Russ Tamblyn and Arthur
OConnell.
In the staff of MGM aides who set up
a publicity office in a de luxe 46-foot
trailer downtown were Eunice McDaniel,
whose grandparents helped settle Oklahoma.
She spent part of her childhood "on
Kickapoo street in Shawnee. Pottawatomie
County." Mrs. McDaniel has done premiere
promotional work for MGM since moving
to Texas three years ago with her husband
Lester G. For 17 years before that she was
with the Ralph Talbot enterprises in Tulsa.
All Ohio Theatres Asked
To Honor Solon Passes
COLUMBUS—Ken Prickett, executive
secretary of the Independent Theatre
Owners of Ohio, is soliciting every theatre
in Ohio, whether a member of the
ITOO or not. for their cooperation in listing
their theatres on the passes issued to
Ohio legislators.
"We will have quite a few new legislators
for the 1961 session of the Ohio Legislature
and some very serious legislation
coming up, so it is necessary that we
make a good showing."
MGM Promotes Sculli
To New Phila. Post
PHILADELPHIA—Prank Sculli. formerly
a salesman for MGM in the Philadelphia
branch, has been promoted to the newly
created post of assistant branch manager
here by Robert Mochrie, MGM general
sales head.
Sculli originally joined MGM in 1928
and has been an office manager.
BOXOFFICE December 26, 1960

I
Wyo.
Theatre,
. . Fred
. . . On
Parker Named Exploitation
Mgr. of Embassy Pictures
NEW YORK—Judsou Parker has been
appointed exploitation manager of Embassy
Pictures by Eddie
Solomon, executive
vice-president.
Parker joined Embassy
four years ago
and has held various
executive positions.
He was the company's
Boston sales
manager before
transferring to New
York.
In his new post,
Parker will handle
all of the company's
Judson Parker
cooperative advertising campaigns and exploitation
activities in the field, starting
with "Two Women," "The Fabulous World
of Jules Verne" and "Bimbo the Great."
Prior to joining Embassy, Parker held
executive posts with Republic Pictures,
Universal. Warner Bros, and United Artists.
He served in the Marine Corps in the
South Pacific during the second World
War.
Lawrence Roman Will Script
HOLLYWOOD—Lawrence Roman was
set by producer Ross Hunter to write the
screenplay on "In the Wrong Rain," a
novel by Robert R. Kirsch which Universal-International
acquired about a year
ago. Roman's play. "Under the Yum-Yum
Tree," is one of the current hits on Broadway.
DENVER
The Centennial Drive-In in the Littleton
section of metropolitan Denver is being
taken over by Fox Intcrmountain. It
will be Fox Theatres' first drive-in operation
in this area . Mailer has cut
the playing time in his Isis Theatre at
Meeteetse, Wyo.. to one change a week . . .
C. Grigsby has closed the Ute in Strausburg,
Colo.
. . .
The Aladdin Theatre held a special
Christmas showing of "The Wizard of
Baghdad" for the newsboys of the Denver
Post The subsequent-run Denver
Tower Theatre was double-billing repeat
runs of "Gigi" and "Around the World in
80 Days," with all newspaper advertising
pointing to the 15 Academy awards earned
by the program.
H. C. Drury, Roxy Theatre. Hemmingford.
Neb., was a patient at St. Josephs
. . . Daviette
Earl Corder, Cody
Hospital in Alliance . . .
I has been commuting to
Billings for medical treatments
Hamlett, Pox Intermountain
booker,
is back at the desk after an illness . . .
Fred Curtis, Tepee Theatre at Thermopolis,
Wyo.. resides on a hilltop which overlooks
the entire town. Each year he elaborately
decorates the place, which includes
a 40-foot Christmas tree in the front yard.
The display is visible to the entire town.
Loretta Bischoff, Hyart Theatre, Lovell.
Wyo., has obtained an airplane pilot's license
. . . Don Urquhart. Warner Bros,
manager, drove through a blizzard to address
a service club in Fort Morgan as the
guest of Herb Bochni of the Cover Theatre
Filmrow were Mr. and Mrs. Albert
Loew Theatres, Hotels
Promotions Assigned
Petry, Mesa Theatre, Pagosa Springs;
Elizabeth and Marie Zorn, Hippodi-ome
Theatre, Julesburg; J. K. Powell, Cliff at
Wray, and Bob Heyl, Wyoming at Torrington.
NEW YORK—James Shanahan, a.ssistant
to Ernest Emerling, advertisingpublicity
head for Loew's Theatres, has
been named director of publicity for Loew's
Hotels due to the acceleration of plans for
the opening of Loew's Summit Hotel in
July 1961.
Emerling will supervise advertising and
promotion for both theatres and the hotels.
RU.SS Grant has been named assistant
in charge of advertising and publicity for
Loew's out-of-town theatres and Ted Arnow
will play a similar role for Loew's
theatres in the New York area, including
the State and the Capitol in the Times
Square area.
Ann Bontempo, who has been handling
publicity and advertising for Loew's theatres
in New Jersey, has been assigned to
hotel promotion.
Metro-Goldwyn-Mayer's "Jumbo" is
adapted from the hit Broadway musical
of the same name.
If It's Good Promotion
BOXOFFICE
someone will
report it in . .
Fresh from the scenes of the activities each week come constant
reports of merchandising of films. Most of these are ideas you
con use for your own promotion. All of them ore interesting and
most of them ore profitable in other similar circumstances. Make
full use of these practical ideas by practical showmen, many of
whom you may know.
Motion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your attendance
'with proved ideas.
BOXOFnCE :: December 26, 1960 W-7

I
II
"You put on
a Payroll Savings
Campaign last year...
How many lUI I
J of Ui
(
J^
your employees are still
using the plan-every month?"
"Practically ALL of ihose who signed up are still
buying U. S. Savings Bonds every month. We talked
to many of them about it, and they told us that the
Payroll Plan got them started on their first regular
savings program. 'We just couldn't seem to save by
ourselves,' they told us. 'This way, we don't even
miss the deduction.' Gives us a nice feeling to find
out were helping them to help themselves."
If your company has not installed the Payroll
Savings Plan thus far, you, too, may be surprised to
find how great a number of your people will welcome
this convenient way to start saving. The Plan is simplicity
itself to put in. Just contact your State
Savings Bonds Director and have him show you just
how the Plan works. Let him help you set up a
thorough canvass of your company family,
so that
every employee may be invited to share in this easy
way to become a shareholder in America. Bjcperience
in other fine companies shows that such an
invitation usually results in an enthusiastic response.
ALL U.S.
SAVINGS BONDS-OLD OR NEW-EARN V7% MORE THAN BEFORE
B O X O F F I C
E
THE U. S. EOVERNMENT DOES NOT P«r FDR THIS ADVEDTISEMENT. THE TREXSURT DEPDRTMEHT THtHKS. FOR THEIR PATRIOTISM. THE ADVERTISING COUNCIL AND THE DONOR ABOVE
W-8 BOXOFFICE :: December 26, 1960

the
—
Durwood's New Empire
Opens at Kansas City
KANSAS CITY—Amid civic festivities,
two SRO benefit peifoimances of "Exodus."
the opening attraction, and the
snipping of ribbons by the picture's producer-director.
Otto Preminger, sent the
Durwood's Empire Theatre off to a glamorous
and much-pubhcized start.
The downtown Kansas City house, operated
over the last several decades as the
Mainstreet Theatre and more recently as
the RKO Missouri, underwent a complete
updating project before the Durwood circuit
reopened it as a de luxe hard-ticket,
reserved-seat operation.
A ribbon-snipping ceremony Monday
(191. at which Preminger and Mayor H.
Roe Bartle were the principal participants,
paved the way for a four-day splash of
activity. Following the ceremony, guests
were taken on a tour of the theatre. Monday
night, Preminger was guest at a reception
at which midwest artists presented
paintings which they created as symbolical
of the theme, "Man's Struggle for
Freedom and Dignity," which also is the
theme which motivates the motion pictm-e.
The first showing of the picture came
Tuesday night, when 750 persons were
guests of the Durwood circuit at a preview.
The guests included exhibitors and others
in the film industry, civic leaders and the
radio, television and press corps. Preceding
the screening, Stanley Dui'wood, president
of Durwood Theatres, welcomed the
New Fox at St. Louis
Opens With 'Army'
ST. LOXnS—The Pox Theatre, second
largest motion picture palace in the United
States, has been undergoing $250,000
worth of interior improvements which will
provide Grand avenue theatregoers with
the greatest possible comfort.
Installation of 4,600 brand new seats will
add greatly to the visual comfort of Fox
patrons. The seats have been staggered so
that viewers will not be sitting directly
behind one another. Additional leg room
has been provided by maintaining a distance
of 40 inches between each row of
seats.
Thirty workmen have been washing the
ornate plaster walls, and a multicolored
carpet has been laid in the lobby.
Edward Arthur, general manager of
Arthur Enterprises, said; "Many people in
the movie business don't like to mention
television. But it's impossible to achieve
the same effect from a 17-inch TV screen
when compared with a 70-foot wide screen
picture such as we have at the Fox. And
there are no commercial interruptions,
either."
Employing a staff of 80. the Pox was to
reopen December 24 with "The Wackiest
Ship in the Army."
"A Breath of Scandal," a Paramount
release, has been recommended for adults
and mature young people.
guests and introduced members of the
team which was instrumental in the remodeling
and decorating of the theatre
Richard Durwood. vice-president; Gene F.
Cramm, theatre supervisor: M. Robert
Goodfriend, director of sales and advertising,
and Hollis Jack, decorator who was in
charge of the new styling.
Wednesday night, the Young Matron's
Club sponsored a benefit performance for
a capacity audience and Thursday another
capacity house attended a benefit performance
by the Jewish Federation and Council
of Greater Kansas City.
Stanley Durwood told the preview audience
that the theatre is equipped to handle
all types of projection, and its 60x30
screen is on tracks so that it can be moved
quickly to the rear of the stage for legitimate
shows. He also said the organ in the
theatre had been renovated and Guy Gillette
will play each evening prior to the
start of the picture.
During the intermission, the guests were
served coffee, rolls and cold drinks. Each
guest also was presented a gold crown
which can be worn in a lapel. With the
name "Empire, " decorative scheme
has been done in the royal manner. The
blue carpeting bears an empire crest and
a coat of arms is used throughout the theatre,
especially along the auditoriimi walls.
Over $300,000 was spent in the remodeling
and redecoration project.
Edward Golden Succumbs
Following Heart Seizure
KANSAS CITY—Edward R. Golden,
president of Golden Theatre Service, died
Friday il6i at the home, 427 West 60th
St. Terr., following a heart seizui'e. He was
53 years old. Golden grew up in Pittsbm-gh,
Pa., where his father was an early-day
motion picture exhibitor, and was educated
there, graduating from the University of
Pittsbm'gh and attending law school thei'e.
He came here 17 years ago.
Golden was owner of the Vogue Theatre,
3444 Broadway, before it was bought by
Panhandle Eastern Pipeline Co. and razed
to make way for Panhandle's new office
building. Surviving are his wife Edythe;
two daughters, Priscilla Hope and Mrs.
Van W. Cooper; a brother Harold of Philadelphia
and a sister of Pittsburgh. His
mother. Mrs. Sarah Golden of Pittsburgh,
preceded him in death by 11 days.
Pallbearers at the Monday il9i afternoon
services at Stine & McClure Chapel
were W. D. Fulton, Russell Borg, Morton
Truog. E. W. Pullman. R. R. Thompson.
George Baker, Joseph Hansen and Reube
Finkelstein. Burial was in Mount Moriah
Cemetery.
Pop Bottle Matinee
CHINOOK. MONT.—Four pop bottles
entitled a child to a free ticket to a special
Pop Bottle matinee at the Blaine
Theatre.
HOLD THAT LINE
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BOXOFFICE :: December 26, 1960 C-1

KANSAS CITY
Tulif Newmar, statuesque charmer of
Broadway and Hollywood fame, was
here Thursday i22i in the interest of "The
Marriage-Go-Round." new 20th-Fox picture
in which she stars with Susan Hayward
and James Mason. The press was invited
to meet her at a cocktail party in the
Muehlebach Towers early Tliursday evening,
with J. R. Neger. 20th-Fo.\ manager
here, and Chick Evens, exploiteer. acting
as hosts ... A few days before. Mai-y
Bishop was here to publicize "Cimarron."
new MGM roadshow attraction. Miss
Bishop rode a radio-equipped horse on the
open range location near Tucson where
much of the picture was filmed, reporting
to headquarters on ground conditions, sick
animals, wrecked wagons and the numerous
other casualties which are all part
of the day's work when an outdoor spectacle
drama is given realistic film treatment.
Miss Bishop, too, was available for
press interviews during her local visit.
A number of Missouri and Kansas exhibitors
braved subfreezing temperatures
to wish their Pilmrow friends "Merry
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We
Parts

^GOLIATH IS BACK^
NOW BOOKING
...in
his newest
and miglitiest
adventure!
MM FORESI • BfiODEM CRAWPOfiD • [LENORHUFFO AND A CAST OF THOUSANDS- A JAMES H. NICHOLSON S SAMUEL Z.ARKOFF Presentation
CONTACT YOUR
'ntannatla/iCLL EXCHANGE
CAPITOL FILM CO.
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1301 So. Wabash Avenue
CHICAGO 5, ILLINOIS
REALART PICTURES
TOM GOODMAN
441 No. Illinois Street
INDIANAPOLIS 4, INDIANA
AMERICAN mil PICTURES
OF KANSAS CITY
EARL DYSON
215 West 18th Street
MISSOURI
HArrison 1-2324
KANSAS CITY 8,
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GEORGE PHILLIPS—HERMAN GORELICK
ST
3206 Olive Street
LOUIS 3, MISSOURI

. . . The
. . . Palace,
. . Kozy.
. . The
. . Princess
—
—
— — —
CHICAGO
. .
Tony Wright was here to promote tlu lufil
of his Callauhan series, "The AmazinR
Mr. Callaghan." The Oriental gave
.
away 1.000 magic books and turbans to
the first youngsters who showed up for
the opening of "The Wizard of Baghdad."
The New World, a Catholic publication,
. . .
boosted "Citizen Saint" during its
run at the Marquette. Byrd and Biltmore
theatres. The film was produced in cooperation
with the Catholic clergy under
the direction of Msgr. Edward V. Dailey.
former editor of the New World.
V
A new popcorn warmer and dispenser,
introduced by ABC Popcorn Co., has a
self-locking assembly which can be assembled
and placed on a counter or table
ready for service in five minutes, wired
and ready to plug in. The heating element
is a permanent part of the bottom. The
w-armer, measuring 15x15x17 inches,
holds more than a bushel of popped corn.
at least 40 ten-cent servings, and heats in
ten minutes. An adjustable, self-feeding
baffle facilitates serving of hot popcorn,
potato chips, peanuts in the shell, etc. It
operates on 110 volts, 50 watts, AC or DC
current.
. . Jack Kirsch,
Morley Morrison, who has been residing
in Chamblee, Ga., since his retirement
from National Theatre Supply here, sends
season's greetings to his Filmrow friends
via a letter to Ira Kutok .
who resigned as president of National Allied,
was in room 624, Michael Reece Hospital
. . . The B&K Tivoli is starting its
third year with stage shows plus a single
feature. Larry Steele's Smart Affairs of
1961, with a cast of 50, leads off the new
year. B&K arranged through Equitable Insurance
Co. for new comprehensivecooperative
health insurance for employes
. . . Bill Sahud. who handles amusement
advertising for foreign newspapers in the
city, is touring European countries.
James E. Coston, local theatre owner,
was reappointed a member of the police
department pension board by Mayor Richard
David Wallerstein, president
Daley . . . of Balaban & Katz Corp.. w-as elected
a director of the Chicago Better Bu.siness
Bureau.
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-Ins
— SEND FOR —
COMPLETE PRICE LIST
Distributors For
Sno-Master — Sno Cone Mochines
Lorraine Carbons — Orange Crush
Freight Poid on Orders of $125.00 or More
KAYLINE CANDY CO.
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'SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
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k\)alk
LEE ARTOE IN ROME—The president
of Roman Mirio Cinema Carbons
is shown during a recent trip while
talking to a Swiss Guard at Vatican
City. The guard is one of the men
making up the "army" of Pope John
XXIII. .Vrtoe's Christmas cards were
mailed during this trip from the Vatican
post office.
ST.
LOUIS
J^rs. Muriel Lawson, partner in Howco
here, was married to Russell Michael.
They took a short wedding trip to Memphis
. . . Mary Schroeder and Gladys Shy
of Paramount shared the winnings in the
50-50 drawing at the WOMPI Christmas
party Wednesday il4i. MGM WOMPIs
were the hostesses for the 33 attending
with Dorothy Dressel, Miss Filmrow, assisting.
Gifts were exchanged and many
games and prizes were enjoyed by the
group following a buffet supper. Jackie
Marcalline. UA. won the attendance prize.
.
The Idaho Theatre. Sumner. 111., which
will open for two or three weeks has been
closed again . at Alton was reopened
. Bluffs in Bluffs, 111., which
closed November 28. will reopen the 31st
State at Ironton, Mo., was closed
December 5 indefinitely due to boiler failure
Kahoka. Mo., and the Pairfield
Drive-In, Fairfield. 111., closed for
the season.
Irving Shiffrin, Columbia exploiteer, returned
Tuesday il3i to work on "The 3
Worlds of Gulliver" and "The Wackiest
Ship in the Aimy," which reopened the
Fox Theatre the 24th. Wacky the Kangaroo
was to spend two days at the Park-
Plaza with his traveling companion. Dawn
Wilkinson . . . Julie Newmar. star of "The
Marriage-Go-Round" was in to publicize
her film which will open here in January
Valmeyer, 111., is reopening
after being closed for five or six years.
Ben Luken, who managed the Mackland
Theatre here until his retirement, was on
Filmrow Another infrequent visitor
. . .
was Carson Anderson of the Legion, and
Taylor. Steelville. Others from Missouri:
Senator Frank Reller, Wentzville; Vic
Klarsfeld. Cape Girardeau, and Russell
Armentrout, Louisiana. From Illinois were
Eddie Clark, Metropolis; Harry Horning,
Harrisburg; Paul Horn and Forrest Pirtle,
Jerseyville, and Frank Glenn, Tamaroa.
'Ben-Hur' Year in Chicago
CHICAGO—When "Ben-Hur" celebrated
its first anniversary here December 23,
more than a half million persons had
seen the attraction at the Michael Todd
Theatre.
Holiday Attractions
Pull in Kansas City
KANSAS CITY—After several exceedingly
lean weeks in the first-run department,
business picked up here despite the
complications of a frigid turn in the
weather and last-minute holiday shopping.
Both the Paramount and the Midland
were pleased — with responses to their holiday
fare "CinderFella" and "The 3
Worlds of Gulliver." respectively, while the
Plaza scored solidly with "The Facts of
Life." All were holding and expecting to
pick up even further in their second weeks.
(Average Is 100)
Brookside Midnight Loee (U-l), 6th wk 185
Copri Ben-Hur (MGM), 46th wk 100
Fairwoy Around the World in 80 Doys (UA);
Gigi (MGM), 3rd wk., revivols 100
Gronada Ten Who Dored (BV); Roymie (AA),
2nd wk, moveover 85
Kimo Never on 5undoy (Lopert), 4tti wk 150
Midland The 3 Worlds of Gulliver (Col) 125
Paramount CinderFello (Para) 150
Plaza The Focts of Life (UA) 200
Roxy Butterfield 8 (MGM), 7th wk 100
Uptown— North to Alaska (20th-Fox), 4th wk. 105
"Exodus' Has Tremendous
Opening Week in Loop
CHICAGO—The opening of "Exodus" at
the Cinestage was the real high spot in
the Loop gross picture. Another newcomer,
"The 3 Worlds of Gulliver, " did well at the
Loop Theatre, although the film was just
set up early for the school holidays. At the
Woods, "CinderFella" was strong in the
fifth week. Fourteen neighborhood theatres
and two drive-ins reaped excellent
grosses with the first showing of "Carry
On, Sergeant."
Carnegie An Eye for an Eye (SR); Chose Me,
Charlie (Valiontj 135
Chicago Butterfield 8 (MGM), 7th wk 175
Cinestage Exodus (UA) 250
Esquire Never on Sunday (Lopert) 185
Loop The 3 Worlds of Gulliver (Col) 185
McVickers Sportacus (U-l), 10th wk 170
Monroe Behind Closed Shutters (SR); Girls
Marked Donger (SR), 2nd wk 130
Oriental The Wiiord of Boghdod (20th-Fox),
2nd wk 155
Palace The Alamo (UA), 9th wk 165
Roosevelt North to Alaska (20th-Fox), 5th wk. 165
State Lake Golioth ond the Drogon (AlP),
3rd wk 175
Surf School for Scoundrels (Cont'l), 4th wk. 160
Todd Ben-Hur (MGM), 52nd wk 170
United Artists Midnight Lace (U-l), 8th wk. ..155
Woods CinderFella (Poro), 5th wk 185
World Playhouse Hiroshimo, Mon Amour
(Zenith), 8th wk 150
Elvis and Jerry Score
In Indianapolis Bows
INDIANAPOLIS — "G. I. Blues" and
"CinderFella," both set to run through
Christmas week, opened their engagements
early here, with better than average results
in a normally slow week. Business
was off at most of the other first-run
houses.
Cinema Noked Venus (SR); Once More, With
Feeling (Col), return run 90
Circle G. I. Blues (Poro) 175
Esquire Sons and Lovers (20th-Fox) 90
Irvdiana This Is Cineroma (Cineroma), 12th wk. 100
Keith's CinderFello (Para) 1 50
Loews The Wizard of Baghdad (20th-Fox);
Squad Car (20th-Fox) 1 00
Lyric Can-Con (20th-Fox), 6th wk 125
theJsSTre equipment
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
C-4 BOXOFFICE December 26. 1960

—
—
400 Small Fry Guests
At WOMPI Yule Party
NEW ORLEANS—Saturday the 10th
was a festive morning for approximately
400 small fry, ages 2 to 12, at the annual
Christmas party hosted by the WOMPI of
New Orleans, and Lillian Brunet and her
son Rene who own the Famous Theatre.
Many others inside and outside the film
industry cooperated in the Christmas treat
for youngsters from needy families. It was
a busy time for the WOMPI and Santa's
helpers from the time the boys and girls
alighted from the public service buses right
thr-ough till they departed for their homes.
Phillip Nickolaus, dressed as Santa
Claus, greeted the young folk and distributed
gifts, assisted by WOMPI members.
Phillip is the husband of Lee Nickolaus, a
leader in the organization of Pilmrow
women. Rene Brmiet played the organ
while the kiddies sang Christmas carols.
There was a lofty Christmas tree, glimmering
w-ith lights and ornaments.
Mamas, older brothers and sisters and
Sister Frances of Charity Hospital served
as escorts. The youngsters and their escorts
were treated to a good helping of candy
bars, king-sized peppermint sticks and
boxes of popcorn.
The big treat was the film, "Santa
Claus," donated by WOMPI Mamie Dureau.
Masterpiece Pictm-es.
Victor H. Schiro, a city legislative leader,
welcomed the children with a Christmas
story.
WOMPI changed the arrangement this
year for its seventh annual Christmas
party, inviting children from needy families
instead of confining the event to the
young people
from orphanages and other
institutions. Gene Barnette, WOMPI president,
said the club will provide its annual
treat for the orphans as usual with a big
spring theatre party.
Cooperating with gifts of popcorn, candy
and other supplies for the party at the
Famous Theatre were the Puffy Popcorn
Co., Richards Center, Paramount Gulf
Theatres and the Bayou Candy Co. Arthm-
Ambrozewski, projectionist at the Famous,
donated his services. Also on hand to help
out were Joseph Springer and his son of
Warner Bros., Clyde Daigle of Paramount,
WOMPI President Carmen Smith's husband
Hem-y and WOMPI Marie Berglund's
husband Jimmy and Marie Saucier's
niece.
Elvis Film Big 200
In 3rd Memphis Week
MEMPHIS—Elvis Presley's "G. I.
Blues"
set the pace for Memphis first runs during
its third week at the Malco in Memphis
—hometown of the rock and roll king. It
was twice average for the third week.
(Averoge Is ICO)
Malco G. I. Blues (Paro), 3rd wk 200
Palace Ben-Hur (Para), 10th wk 100
State Butterfield 8 (MGM), 4th wk 100
Strond—^Legions of the Nile (20t-h-Fox) 100
Worner The Plunderers (AA) 90
New DiBenedetto Daughter
WORCESTER. MASS.—John DiBenedetto,
Loews Poll manager, and Mrs. Di-
Benedetto are parents of a baby girl.
PARTY FOR THEATRE FRIENDS— Leading businessmen in the area of the
Village Theatre in the Cameron Village shopping center of Raleigh, N. C, and
newspaper, radio and television representatives gathered at the "festive board"
set up in the theatre again this season for the fourth year for the Village's annual
reception for its friends. Shown in one photo are, left to right: Charles VV. Styron,
a physician, and his wife, who were among the guests; Carol Williams, Miss Raleigh
of I960, and Philip N. Nance, manager for Consolidated Theatres, host at the
party. At right, may be seen part of the spread for the more than 100 guests, which
was followed by a screening of "Where the Boys Are."
$1500,000 Cinema in Daytona Beach
Being Rushed for Gala January Bow
DAYTONA BEACH, FLA.—The Cinema
Theatre at Bellair Plaza Shopping Center
is nearing completion, with a target date
of January 10 for its opening night. The
big first-run house will seat 1.200 persons
and is being built at a total cost of $1,500.-
000, including furnishings and equipment.
Walls and roof of the building are up
and work on the interior is going ahead
rapidly. The theatre is being built by Milton
Pepper and his brother Leonard, developers
of Bellair Plaza, for the lease of
General Drive-In Theatres Corp., which
has its headquarters in Boston. The circuit
has ten theatres in Florida and others
throughout New England and the midwest.
The screen at Cinema Theatre will be
30x62 feet and sound equipment will be
the most modern magnetic type, according
to Arthur M. Schwartz, manager. In addition
to the three main speakers behind the
screen, ten more speakers will be recessed
into the ceiling around the entire theatre
for the stereophonic effect.
The new theatre will not have a balcony.
Seating will be on the orchestra floor in
armchair type seats that push back to
allow people to pass. Central section seats
will be staggered for unobstructed vision.
A section for smokers will have ashtrays
and a special exhaust system to draw out
the smoke.
Schwartz says 1.000 yards of carpeting
will be used in the lobby and aisles. It will
be fireproofed. as will the seat upholstery.
The auditorium, which measures 165x98
feet, will be walled entirely with fluted
aluminum backed by Fiberglas for insulation
and acoustical effect. Convex wall
areas will flank the screen, behind which
will be storage and transformer ix)oms.
There will be no conventional stage, but
sloped concrete under the screen will avoid
reflection and help provide even light.
The ceiling will be fireproof and acoustical.
The lobby will have a tropical rock garden
and cascade in the center, a lounge,
candy counter and restrooms. Schwartz
said a section of the lobby will be reserved
for art shows and local groups will be
invited to exhibit paintings.
The theatre will have a sign on Highway
AlA at the shopping center entrance and
another in front of the theatre building,
which is at the northwest corner of the
plaza. Parking will be available not only
in the plaza but in paved parking areas to
be put in west and north of the theatre.
Schwartz said the Cinema Theatre plans
a gala opening and hopes to meet the
January 10 date. He said the theatre will
offer high level first-run shows, both family
fare and adult entertainment.
Hank Hearn Stricken
At Rogers Hospital
JACKSONVILLE—Henry "Hank
"
Hearn.
a resident of Jacksonville Beach and a
veteran of more than 40 years of service
to the motion picture industry, died on
December 15 in the Will Rogers Memorial
Hospital at Saranac Lake. N. Y.. of a prolonged
chest ailment. A popular figure on
the local Filmrow for many years. Hank,
as he was known to everyone, had worked
as a distribution salesman and as an independent
booker in this city, Dallas.
Atlanta and Spartanburg. S. C.
He entered the industry as a young
doorman at the local Arcade Theatre and
became a theatre executive while still a
young man. He is sm-vived by his wife
Katharine, formerly of Atlanta.
'Inspector' to Mark Robson
HOLLYWOOD—Mark Robson will
produce
and direct "The Inspector" as his
next 20th-Fox assignment. The vehicle Is
from a novel by Jan De Hartog.
BOXOFFICE December 26, 1960 SE-1

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In North Uttle Rock . Jordon,
managpr. closed the White River Drive-In
at BatesvlUe. Ark., until spring.
The 20th-Fox Family Club held a dinner
dance Christmas party at the Peabody
. . . Mr. and Mrs. John Rhea became
parents of a baby son named James
Shaver. Rhea is exploiteer for 20th-Pox
Bedford. Ford Drive-In, Hamilton.
Ala., was on the Row.
. . .
Mr. and Mrs. Burgess Milwain, who own
and operate the Milwain at Bardwell, Ky.,
were in town on business . Hoofnagle.
booker for Commonwealth, Kansas
City: and Lloyd Crites. Richmond at
Prom
Senath.
were in from Missouri
Mississippi came J. B. Bell. Von, Hernando;
H. W. Odom, Odom, Durant; Jesse
Moore. Ritz. Crenshaw, and Frank Heard.
Lee Drive-In. Tupelo.
J. U. Burton, Strand, Tiptonville, and
Gene Nash, Crescent circuit, Nashville,
were in from Tennessee . . . From Arkansas
came J. Fred Brown, Skyvue Drive-In,
Fort Smith: Jack Noel, Maxie, Trumann:
William Elias, Murr, Osceola: John Staples,
Carolyn. Piggott: K. K. King, Rialto,
Searcy: Mrs. Ann Hutchins, State, Corning:
W. H. Pickens. Lyle. Carlisle: Mr.
and Mrs. Jack Braunagel, Jay-D-Bee
Amusements Co., North Little Rock.
ATLANTA
The round of Filmrow Christmas parties
was started on Saturday the 10th when
the UA staff held a dinner gathering at
the Lakeside Country Club. On the 16th,
H. P. Rhodes, the drive-in operator, hosted
a cocktail and dinner party at the Variety
quarters for Row associates and friends,
and the U-I workers enjoyed a buffet in
the offices the same day . . . On Monday
the 19th, J. H. Harrison and John Huff of
Wilby-Kincey hosted a dinner at the
Capitol City Club for distributor managers,
The Martin
bookers and publicists . . .
circuit open house was held Wednesday
the 21st . . . Marguerite Stith, booking
agent, gave a dinner for her bookers on
Columbia workers did not
the 22nd . . .
exchange gifts at their party Friday 1 23
but gave money to a former employe who
is
ill.
The WOMPI women were busy with
Christmas activities. They gave a party for
the old folk at Battle Hill Haven on the
9th, at Hillside Cottages on the 13th and
hosted the Salvation Army girls on the
15th. The annual WOMPI Christmas
luncheon was held at the home of Stella
Poulnot, past president, on the 10th. The
WOMPI board and committee chairmen
honored President Jean MuUis at a luncheon
the 15th at the Peachtree Hotel.
The Better Films Council met Thursday
(15) at the Woman's Club for its annual
Christmas festivity . . . The Variety women
staged a Trim the Tree luncheon at the
club on the 14th . . . The Junior Chamber
of Commerce sponsored the premiere of
"The 3 Worlds of Gulliver" at the Rialto
on the 21st as a benefit for the Boys Club.
The goal was $5,200 to buy a new bus for
use of the 1,100 boys who belong to the
Pryor street branch . . . "Spartacus" premiered
Thursday (22).
"Journey to the Lost City" opened first
run Sunday il8i in the Plaza and Central
theatres and in the Bolton, Stewart,
Gwinnett. Scott. Roosevelt. South Starlight,
Piedmont and South Expressway
drive-ins . suburban Decatur Theatre,
which has been closed for construction
of a new front, lobby and concessions
stand and installation of new seats
and a new' screen, was to be reopened
Monday (26i by Storey Theatres with
"Midnight Lace."
. .
. . E. L.
Nick Matsoukas, publicist, was in town
on special assignment for "The Facts
Johnny
of
Life," current at the Grand .
Harrell, Martin circuit, returned from a
trip to Jacksonville, Pla. . . . J. H. Russell
will close his Gay Theatre in Hartsville
Sanford Stone
temporarily on the 31st . . .
has closed his Moon-Lit Drive-In at
Springfield. Tenn., until spring
Wilson will close his
.
Nite Auto Movies at
Greeneville, Tenn., for the balance of the
winter on the 31st.
P. L. Taylor, formerly of the Dixie at
Columbus, who resigned three years ago to
manage a theatre in Los Angeles, was on
the Row in the interest of the Dixie management.
He said he was back in Georgia
on a temporary basis but might move back
"for good." W. T. Yarbrough, Emily Theatre
and Judy Drive-In at Hartwell, made
one of his rare trips to the Row. He was
boasting about a new grandson born recently.
Mrs. Edith Rhodenhiser, Mot o-V u e
Drive-In, Macon, was at the Exhibitors
Service Co. offices, which handles her
buying and booking . . . Pre-Christmas
Filmrow visitors included Arnold Gary,
West End, Birmingham and Homewood;
Sid Laird, West Point: Ward Bennett, at
Abbeville and Goober in Headland, Ala.;
Alton Odom, Harlem and Ritz, Thomaston:
R. E. Andrews. Carver at Rome:
John Grenade. Gray: Ted Jones, State at
Bessemer: Jack White. Princess and Cleveland
at Cleveland: R. E. Watson. Rose and
Midway at Forsyth: Clyde Vaughn, War
Eagle at Auburn, and Jack Jones, Rialto
and Swan at Blue Ridge.
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SE-2 BOXOFFICE December 26, 1960

« GOLIATH IS BACK«
NOW BOOKING
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STARRING MARK FOREST • BRODERICK CRAWFORD • ELENORA ROFFO m « m OF IHOUStHDS-A WES H KHOIH I SIHEL I. WOFF Ftestitatn
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311 S. Church St.
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399 South Second St.
MEMPHIS, TENN.
Phone JAckson 6-8328
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NEW ORLEANS 12, LA.

. . . Percy
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NEW ORLEANS
^aurice F. Barr. vice-president of Paramount
Gulf Theatres, was elected
president of International House, a civic
trade organization. Barr succeeds Capt.
Neville Levy.
From Transway: Mr.s. H. T. Ashford. as
In past years, has suspi-nded operations at
the Clinton. Miss.. Hilltop while students
and faculty members of the nearby college
are home for the holidays . . . The Neil
Robinsons and their son of Crestview, Pla..
have reassumed operation of the Jet. Valparaiso.
Fla.. which has been under the
management of Mr. and Mrs. Tom Barrow
Duplissey closed the EI Rancho
Drive-In. DeRidder. to be reopened in the
spring . . . John Elzey has reduced show's
to two changes a week at the King. New
Roads, thereby keeping closed in midweek
Phillips of the Delta. Jonesville.
has done likewise.
. . .
George Pabst, UA exchange manager,
and his staff enjoyed their Christmas dinner
and party Wednesday night i21i at
the SSS restaurant on Airline highway in
Jefferson. Helping them celebrate
Warner
were
husbands, wives and dates
Bros, held its party Saturday night (19i at
the home of salesman Eddie Fitzgerald . . .
Other industry members congregating for
a few hours of before Christmas conviviality
included the Allied Artists-Universal
gathering about a Christmas tree in Universal's
main office Friday i23) after
working hours, with comic gifts producing
much merriment. At Theatre Owners Service
offices, the party got underway in mid-
DiSTRIBUTED IN YOUR AREA BY AUTHORIZED
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HURLEY SCREEN COMPANY, INC.
NEW ORLEANS
afternoon Friday i23i. Otliti Friday afterworklng-houis
parties were under way at
Columbia. 20th-Fox and National Screen
Service. The United Theatres party was
during the morning hours so theatre managers
could be present. Pittman division
chiefs hosted the personnel of all units at
the Pittman home office quarters on
Franklin avenue. At most of the exchange
Pijrtics. the general tendency was the exchange
of comic gifts among the staffers
rnd the bosses receiving handsome gifts
via group giving.
.
Industry staffers, whose preference of
\ acation time is to divide the time in early
summer leave and the remaining around
the Christmas holidays: Roland Hoffman,
United Theatres, who returned to his desk
Monday il9i after a week's refreshing ease
.it home . Boelke. Universal secretary,
whose vacation will end on the 25th
but she gets an extra day with the 26th
declared a holiday Sinopoli.
Blanche Gubler and Shirley LeRouge.
Universal, all of whom have chosen the
Christmas-New Year week for their final
week of split leave. Shirley will have her
son at home for the holidays. He's a student
at St. Paul's College. Covington.
Milton White, former Exhibitors Poster
Exchange staffer, stopped briefly to bid
adieu to his pals before his departure on
his annual winter journey to visit with his
children and their families—son Harry in
El Paso, Tex., and daughter Doris in California.
Milton plans to return home on
Mary Gonzales has returned
about April 1 . . .
to Allied Artists after many years.
Mary took over the secretarial post left
open by the resignation of Joyce Lohman,
who has found secretarial work in the
Ben Jordan. Allied
commercial field . . .
Artists manager, attended the company's
national branch managers' meet in Chicago.
Rodney Toups, manager of Loew's State,
and a group of invited Orleanians attended
a Saturday ilOi morning preview of "The
Pacts of Life," the film which opened at
Loew's for the Christmas season.
Exchange employes Local F-57 re-elected
Judith Hanmer of MGM president. Others
re-elected for the 1961 term of office are
Joan Roach, MGM, financial secretary;
Leona Schmitt, Columbia, recording secretary:
Joe Springier. Warner Bros, business
agent; Bernice Chauvin. MGM. vice-president:
Armand Portie. MGM. and Lillian
Gracinette, United Artists, sergcant-atarms.
Beverly Laiche, Paramount staffer, surprised
her fellow workers by revealing her
four-month-old marriage with Moise Oubrc.
They were married during her vacation.
Saturday il7) the couple observed
nuptial church ceremonies in Beverly's
home town of Pauline, the original ceremony
having been performed by a justice
of the peace in a remote locality.
George Pabst, United Artists manager,
was in Dallas for a one-day conference of
New Orleans-Dallas exchange managers
directed by Jim Velde. the company's general
sales manager, who flew in from New
York. Also in attendance was D. J. Edele,
United Artists' new division manager, and
William Hames, southeastern district manager,
from the home base in Atlanta.
The "Secret Pals," a group of MGM
women staffers organized for social purposes,
gathered at Gentllich. a Filmrow
restaurant. Thursday evening (15i for a
Christmas party dinner of sizzling steaks
and all the trimmings. The occasion also
marked the revealing of each individual's
secret pal during the year. Each member
is assigned a new secret pal each year, and
believe it or not, it is the best-kept secret
by all, even with all the card and gift
remembrances showered on the designated
pal's personal events during the preceding
12 months.
Many of the WOMPI responded to Mrs.
Agnes Schindler's "Help Wanted" appeal
to assist the Eucharistic Missionaries of
St. Dominick in filling Christmas bags of
goodies for the poor children in the bayou
country of Louisiana under the care and
teaching of the Missionary Sisters. They
helped to pack 1.800 bags and several of
the WOMPIs donated nuts and toys that
went into the bags. Mrs. Schindler. Masterpiece
staffer, is the mother of Sister
Loyola < i, a member of the congregation.
The ladies of Variety Tent 45 entertained
at a Christmas party Saturday night

6
December 15. The usual big crowd ol
merrymakers 'members and wives only)
was on hand. The entertainment included
individual and group caroling, tree decorating
and other delightful activities which
always make this special occasion a night
of festive jollity. Other merry events at
the quarters since the night of the nice
and eventful opening are the cocktail
hours from 5 p.m. to 6 p m.. which arc on
tab daily except Sundays until the first
of the year. Entertainment, hospitality
hour and other social activities follow the
cocktail time for those desiring to make
an evening of delightful togetherness.
Chairladies of the Christmas party were
Mrs. Fay Gallagher and Mrs. Phyllis Mc-
Burney.
Callers at Theatre Owners Service to
confer with Page M, Baker, chief of the
organization, and Joseph Moreland, office
manager and head booker, were H. Solomon
of Columbia and Tylertown, Miss.,
theatres; John Elzey, King, New Roads
and Pat Drive-In, Vidalia, ithe latter operated
in association with son Pat), and
E. E. Jenner in the interest of Marrero
and Westlake drive-in theatres. The trio
also meandered over to Filmrow to complete
the day with visits and shopping for
supplies. Other exhibitors seen on the Row
were Nick Lamantia, Ritz, Bogalusa; Ernest
Delahaye, Gwen, Maringuoin; Nerry
Comeaux, Breaux Bridge and St. Martinsville
theatres: Charles Waterall sr.. Chatham,
Ala.: Phillip Salles. Covington; Rene
Brunet. local Famous; Mr. and Mrs. Tom
Watson. Varsity, Ellisville, Miss.; Mickey
Versen, C-Wall, Morgan City: "Preacher"
Crossley, Crossley Drive-In, Laurel, Miss.;
Bill Butterfield, Lake Drive-In, Pascagoula,
Miss.; Pic Mosely, Picayune, Miss., theatres,
and Page M. Baker, head of Theatre
Ov,"ners Service Co.
Buys Hurlock, Md., Theatre
To Convert to Salesroom
HURLOCK. MD.—The Hurlock Theatre
Building has been sold to Russell Brink of
Alexandria, Va. After renovation, the
building will be used as a salesroom for
aluminum siding, model kitchens and other
building supplies, the new owner said.
Built in 1927 by the Hurlock Rescue
Fire Co., the theatre was operated by the
firemen as a movie for some five or six
years. The company's fire engines were
housed in two garages in the basement.
The theatre was sold to the Schine interests,
who ran it until a few years ago.
In 1956 the building was purchased by
Roland Windsor as an investment. A
group of local merchants tried to reopen
the theatre in 1958 but discontinued it
after a year.
Theatre Parties Popular
In Central Connecticut
MERIDEN, CONN.—Charles Tolls, general
manager of the Tolls Theatres, sold
two groups in central Connecticut recently
for theatre party sponsorships.
The Knights of Columbus of Newington
sponsored a benefit screening of 20th-
Fox's "The Robe" at the Newington Theatre,
and in Meriden, the Pierson Oil Co.
picked up the tab for a free kiddies show
at the de luxe Meriden Theatre. In the
latter instance show tickets were distributed
through oil company representatives.
MIAMI GREETING— Greeting Sal Mineo and Jill Haworth in Miami for
promotion of "Exodus" at Florida State's Sheridan Theatre. Miami Beach, were,
left to right: Ralph Puckhaber, group sales and promotion manager for "Exodus";
Howard Pettengill, FST advertising and publicity head; Miss Haworth. Mineo. and
Harry Botwick, southern regional supervisor of FST.
John O. 'Skipper' Moyle;
lATSE Gold Card Holder
CHARLOTTE. N. C—John Ollie "Skipper"
Moyle, 77, "grand old man" of local
theatre circles, died Tuesday 1 in a
hospital here.
1
He held a gold membership
card in Local 322, lATSE. He spent much
of his adult life as stage manager of the
old Academy of Music here and later
served as stage manager for the Carolina
Theatre until he retired in 1957.
He was a veteran of World War I and
a member of the Plaza Presbyterian
Church.
He is survived by four daughters, Mrs.
Charles Q. James and Mrs. Bill Jenkins of
Charlotte, Mrs. Ann Musser of Triangle,
Va., and Mrs. Nell Manning of New Orleans:
three sons, John C. Jack O. and
James M. of Charlotte: two sisters, Mrs.
Luther Carter, Charlotte, and Miss Louise
Moyle, Charlotte, and a brother, C. L.
Moyle, Fort Sill, S. C.
Frank Gruber Start Due
Now Jan. 10 on 'Twenty'
HOLLYWOOD — A revised shooting
schedule for writer-producer Frank Gruber
will put his screenplay, "Twenty Plus
Two," before the cameras at Allied Artists
on January 10 instead of January 4.
The film, with which Gruber makes his
debut as a motion picture producer, treats
with the events in a woman's life during
her strange disappearance and the 22-year
search for her. The screenplay is based on
Gruber's novel of the same title to be published
in January by E. P. Dutton.
Mrs. Dale Clark Named
NEW YORK — Mrs. Dale Clark, who
joined National Audience Board, Inc., in
August 1959, has been named a member
of the board of trustees. The NAB, founded
in 1954, evaluates public reaction to television
and motion pictures on a nonprofit
basis. Mrs. Clark, who also was
named assistant secretary of the corporation,
will continue in her present post as
New York coordinator for the organization's
nationwide activities.
Florida Convention
In March at Tampa
JACKSONVILLE—Officers and directors
of the Motion Picture Exhibitors of
Florida gathered at the Hotel Roosevelt on
the 13th to lay plans for an annual convention.
It was announced for mid-March
in Tampa. Chairman Horace Denning said
that the convention hotel and dates will
be announced later. Bob Daugherty, Smith
Management Co. executive of Tampa, was
elected to serve as general chairman for
the Tampa gathering.
Attending the planning session here
were Denning: LaMar Sarra, MPEOF
legislative chairman: and Arv Rothschild,
all of this city; President Joe Lipson. Orlando;
Elmer Hecht and Keith McComas,
both of Miami: Louis and Jerry Gold, both
of Pahokee; Maurice Hensler, Auburndale:
Ray Carsky, Sarasota, and Daugherty.
Betty Loop served as secretary.
No Local F25 Election;
All Officers Continue
DETROIT—Al Champagne, booker for
20th-Fox. will continue in office for another
term as president and business agent
of the film exchanges Local F25, lATSE,
a dual post in which he has served for
several years. The local decided to dispense
with elections and continue all present
officers, including Margaret Studebaker.
United Artists, as corresponding
secretary and treasurer, and Ann Thrasher,
General Theatre Service, as financial secretary.
Top Role to Diane McBain
HOLLYWOOD—Diane McBain has been
inked for the title role in "Claudelle Inglish,
' Warner Bros." film adaptation of the
Erskine Caldwell novel, which Gordon
Douglas will helm and Leonard Fi-eeman
produce. Miss McBain will portray the
Georgia farm girl who has many romances.
Arthur Kennedy will portray her
father, Clyde Inglish.
BOXOFFICE December 26, 1960 SE-5

—
Col. Alger Lancaster Is Retiring
After 50 Years in Show Business
STUTTGART. ARK.—AlRcr Lancaster
will turn over the reins of the Majestic
Theatre and Starvue Drive-In to a successor
come JanuaiT 3. and head south
with his wife Vivian to his retirement
home in Pass Christian. Miss.
Lancaster, affectionately known as Colonel
or Algy by his many friends and acquaintances,
thus will ring down the curtain
on a career that began as a boy back
in Teiuiessee in 1920. extended through
many years on the vaudeville circuit and
went through the last 25 years as manager
here for Malco theatres.
HONORED BY FRIENDS
Recently some 40 of his longtime friends
got together at a party in the Riceland
Hot«l and voiced their praise and affection
for the 50-year showman. The emcee
for the occasion was Paul Flowers, columnist
for the Commercial Appeal of Memphis.
Part of his column written about the
party follows:
"Algy took his last, final, farewell bow
at Stuttgart. Ark., the other evening, and
anybody who believes that will please
stand on his head in church.
"But you have to have an excuse for a
party, and so they rang down the curtain
on a fabulous career, in the rathskeller of
Riceland Hotel. House lights went on.
somebody histed 'Auld Lang Syne.' and
Algy started primping for a curtain call.
By popular demand, that is.
"After all. when show business is in a
man's blood, he can't help it any more
than he can avoid a balloonish middle,
baldness, and middle-age shortness of
breath. It's just part of him. glory be. and
Algy will be soft-shoeing his way into the
spot as long as he can stumble out of the
wings.
"You may be sure folks on the other
side of the footlights will not be sitting on
their hands, either, no matter how many
curtain calls Algy takes.
RECALL 50
YEARS AGO
"Flash back half a century to 1910 when
Walter Chandler, who became known as
'Mister North Royal Street' was keeping
things alive in Jackson, Tenn. Some of the
boys

. . Boyd
. . Mr.
. . The
—
other theatres until late in January or
February.
Addie Addison. United Artists southern
exploitation representative, stopped in for
an evening at Murray Franklin's on the
Beach . . . Ellen B. Montgomery, 1800 SW
94th Ct., member of the Variety Club
women's committee, died. Surviving are
her husband, Russell: a daughter. Mrs.
Anita Marcus, and two grandchildi'en, all
of Miami.
Yulelime Is Premiere
Time in Miamiland
MIAMI—The movie situation in Miami
Christmas week definitely interfered with
last-minute chores of Miamians what with
W'orld premieres, secondary world premieres
and just plain premieres.
"Spartacus" led off the blockbuster of
movies when the spectacle had its Miami
opening December 15 at Wometco's glamorous
new 163rd Street Theatre, just a
little ahead of the real holiday week of
activities. It is expected to stay for a
lengthy run, on a roadshow reserve seat
basis.
On the 21st (Wednesday) there was a
doubleheader premiere. "Exodus" at Florida
State's Sheridan Theatre, Miami Beach,
and "'Where the Boys Are" at the Gateway
in Fort Lauderdale. Attending the latter
premiere were Paula Prentiss, Jim Hutton.
Maggie Pierce and Joe Pasternak. Thursday
night, the same guests attended the
opening at the Florida. Colony, Loew's
170th Street and Riviera Theatres.
"Pepe'' premiered at the Lincoln Christmas
Eve. George Sidney, producer and
director, attended, also Bobby Darin. The
mayor's and 'VIP premiere was held the
preceding night.
"The Alamo" had its local premiere at
the Roosevelt on the 26th. The matinee
was open to the public, but the evening
show was sold out to the Fraternal Order
of Police. John 'Wayne was expected from
Africa in time for the opening.
Steal "Nurse' Receipts
TOLEDO—'With 'Westwood Art Theatre
packing in customers during its 18th week
of "Carry On, Nurse," burglars packed in
$325 of receipts which they took after ripping
off the door of a 300-pound safe in
the basement office.
ELVS PRESLEY i HOTOS
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CHARLOTTE
.
Toe Pasternak, producer ; Paula Prentis and
Maggie Pierce, who play the main
roles, and Jim Hutton, comedian, were
here in behalf of '"Where the Boys Are."
which opened at the Plaza Theatre on the
22nd Sossoman. who owns a
furniture company in Sylvia, has purchased
the Ritz Theatre and the Sylva Drive-In
there, effective January 1 . . . Gene M.
Ray of Columbia has bought the No. 1
Drive-In at Lexington, S. C.
. . . Charlie
H. L. Robinson, Buena 'Vista manager,
was in Memorial Hospital in traction with
a slipped disc in his spine
Duncan, chairman of the membership
committe, and R. E. Agle, president of the
Theatre Owners of North and South Carolina,
are arranging for an area meeting
at 'Winston-Salem January 11 to go over
projects involving theatres coming up in
the new legislative session,
R. D. Graver jr., former employe at National
Screen Service, won the 1961 Thunderbird
given as a door prize at the opening
of the Charlotte branch of the First
Citizens Bank . and Mrs. Claude
M. Simrill announce the marriage of their
daughter Claudia Jeanette to Melvin Douglas
Cloer at the Cole Memorial Methodist
Church in Derita, N. C, December 17.
Claudia is the granddaughter of R. M.
Simrill. branch manager here for National
Screen Service.
Arthur Chorost has taken over operation
of the Carver at Rock Hill. S. C; The 'William
Penn at Carthage. N. C; the Palace
at Gastonia and the Ritz at High Point
. . . Jerri Jowers has been appointed secretary
to Charles M. Trexler, vice-president
and treasurer for Stewart-Everett
Theatres. Employes and officials of Stewart-Everett
held their- Christmas party at
the Variety Club December 16.
Floyd Norman resigned at National
Screen Service, effective December 23 to
start a sign and advertising business, the
Norman sign shop. Norman worked 19
years for NSS . . . Oui- sympathy to Elizabeth
Hinson, cashier at the Plaza Theatre,
on the death of her niece Sharon Mozingo
of Faison, N. C, who w'as struck by an
automobile on her way to school . . . Rebecca
Miller of the NSS accounting department
spent the Christmas holiday in
Charleston with the William S. Millers jr
and son David.
Billie Harris, 'WOMPI member, won first
honorable mention for dressing 13 dolls as
brides for the Salvation Anny. The doll
festival took place at the public library.
December 8-10 . 'WOMPIs of Charlotte
have completed addressing 30,000 envelopes
for the March of Dimes. For this
public service the club will be presented a
WOMPI Club welcomed the
scroll . . . The
following new members: Mildred Sewell
and Martha Jenkins of Carolina Film Service;
Geraldine McHam, Lois Scruggs and
Virginia Willis of NSS; Jeanette B. Royster,
Buena Vista, and Ruth J. Collins,
Columbia . . . WOMPI President Rebecca
Hunter entertained members with a tea
at her home on Satui-day (17), from 2 to
4 p.m.
Wake Theatre Closing
At Raleigh Delayed
RALEIGH, N. C—The Wake Theatre
downtown got a temporary lease on life
this week. Plans announced last June
called for expanding the present facilities
of the Raleigh Savings & Loan Ass'n in the
adjoining Wake Theatre building, and the
theatre was ordered to cease operations at
the end of the cm-rent year.
But the asociation isn't quite ready to
activate its expansion program, according
to J. J. Long, executive vice-president, so
the Wake will be allowed to stay in business
for 15 to 18 months. Long said the
delay would give the association ample opportunity
to hire an architect and make
specific plans for renovating the theatre
building.
Raleigh Savings & Loan has 17,000
square feet of office space in a five-story
building on the northeast corner of Fayetteville
and Exchange streets. The expansion
program will add some 5,000 feet
of floor space for office use.
Terms of the option call for the purchase
of the theatre building by Raleigh
Savings & Loan in 25 years, tlntil then, the
association will use the structure on a
rental basis. The Wake Theatre property
is owned by N. A. Dunn, who also owns a
laundry and dry cleaning plant here.
lOOKING SERVICE^^
221 S. Church St., Charlotte, N. C.
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. .
. . . The
. . Bob
. . Visiting
. . The
. .
JACKSONVILLE
Canth Keller, United Artists booker and a
fonner prc-sldoiU of the local WOMPI.
suffered painful facial injuries when the
automobile in which she and her husband
were riding was in an accident Saturday
night 1 10 1 while the Kellers were on their
way to the Conga Restaurant to attend the
United Artists annual Christmas party .
The Paramount staff and members of
their families held an enjoyable yule
gathering Saturday ilOi at the Charcoal
Steak House.
The Studio Theatre was the scene of
Florida State Theatres' annual smorgasbord
luncheon and gay Christmas party
with Louis J. Pinske, FST president, and
LaMar Sarra, FST vice-president, serving
as hosts. Hostesses were Ann Dillon and
Mary Hart, both of the FST home office.
Guests were managers of Filmrow distribution
firms, FST home office employes,
leading tenants of the Florida Theatre
Building including Judge William Maness,
and managers of FST theatres of the city.
Out-of-town FST executives at the festivities
were Harry Botwick, Al Weiss and
Howard Pettengill, Miami: Bob Harris,
Tampa: and Walter Tremor, St. Petersburg.
In lieu of a Christmas tree, a multitude
of exchange presents were stacked
before a huge imitation brick fireplace
built by John Harlon, FST office manager,
around the theatre's console Wurlitzer
organ. Randy Berg, Foremost
Dairies executive, arrived with a fivegallon
container of dessert ice cream. On
the menu were sliced ham, Hawaiian
chicken. Swedish meat balls, creamed
Florida shrimp, seven salads, four-tiered
cakes and a large array of hors d'oeuvres.
Bill McClure, Universal manager, left for
a yuletlde vacation in his hometown of
LORRAINE CARBONS
ROY SMITH CO.
365 Poric St. Jacksonville
Charlotte. Also vacationing from Universal
were booker "Sunny" Greenwood, who left
for Gainesville. Ga., and salesman Ed
Bledsoe .
Bowers. Allied Artists
manager, returned from a business trip
to Chicago . . . Pat Roberson. hu.sband of
WOMPI Marjoric Roberson. is a new
rookie officer on the local police force.
The No. 1 Drive-In, managed by Bill
Powell jr.. is now being booked by Charley
King of Exhibitors Service ... Ed Eckert.
manager of the Palms Theatre. Dunedin,
has taken over his own booking chores
. . . The Center Theatre. Miami, formerly
of the Wometco circuit. Is now being managed
by James McCollister . Tamiami
Theatre. Everglades, has been leased
from the Collier Corp. by Lewis Juister
Villa Theatre, Winter Haven,
closed since 1958, has been reopened by
James C. Brown.
. . .
Ken Laird and Bob Pollard. Buena Vista
salesmen from Atlanta, came in to confer
with circuit leaders concerning exploitation
programs for holiday releases of new
Walt Disney programs . exhibitors
and bookers included Sam Seletsky.
General Drive-In Corp., Boston: Pete
Dawson, United Theatres, Miami: Henry
Glover, Largo: Roy Bang, Groveland:
Henry Hughes. Gainesville: Bob Daugherty.
Tampa: Leonard Naas. Orlando: Jesse
Marlowe, Lake City: James O. Taylor, Pay
Theatre, Jasper, and Eddie Stern, Wometco
Theatres, Miami William B.
Spooner, Lorraine Carbons projection engineer
from Boonton. N. J., was visiting
many exhibitors in the Tampa area .
A. W. Durham has reopened the Arcadia
Drive-In, which was closed several months
ago.
Thomas P, Tidivell, 20th-Fox manager,
returned from Dallas where he attended
opening ceremonies for the new 20th
Century-Fox Building erected in that city
by S. S. Jacobs Construction Co. of Jacksonville.
Other 20th -Pox managers at the
opening were Paul Wilson, Atlanta: Olin
Mock, Charlotte: Dan Coursey, Memphis:
W. A. Bryant, New Orleans: Morris Yowell,
Oklahoma City: Henry Harrell, Chicago:
Bill Williams, Dallas, and Mark Sheridan,
Denver. Welcoming the entire Filmrow
pcr.sonnel of Dallas to the opening were
Tom McClester, Dallas: Bob Conn, C, A,
Hill and Clayton Pantages, all of New
York Local 20th -Fox workers celebrated
. . .
the Christmas season at a Town
House gathering Saturday (10).
George K. Friedei, 20th-Fox salesman,
left for a vacation with relatives in Oklahoma
City, and Anita Racine, 20th-Fox
manager's secretary, and her husband
w'ent to a family get-together in Evansville,
Ind. . . . Judge May. Sunday columnist
for the Florida Times-Union, had
high prai.sc for the family offerings at
leading first-run hou.ses during the
Christmas and New Year holidays. These
included "Flaming Star," which Manager
Walt Meier is presenting for Elvis Presley
fans at the big Florida Theatre: "The 3
Worlds of Gulliver" at H. B. Meiselman's
Town and Country Theatre, and "Cinder-
Fella" at Sheldon Mandell's Five Points
Theatre.
The Imperial, managed by Art Castner,
was especially loaded with holiday fare,
including a run of Disney's "Dumbo" and
"Ten Who Dared," followed by "Swiss
Family Robinson." In honor of the strong
Disney attractions, the Imperial has been
renamed Walt Disney's Holiday Theatre.
Perhaps the most decorative theatre front
in the history of local motion picture theatres
has been constructed to carry out
the Holiday Theatre motif. Multitudes of
varicolored plastic banners grace the theatre
from the top of the marquee to the
theatre's roof, and flashing vertical signs
with the theatre's new name have transformed
Walt Disney's Holiday Theatre into
the most glamorous and spectacular
complex of eye-catching brilliance ever
displayed in Jacksonville.
Capitol in Ashland, Ky„
To Midstate Operation
CINCINNATI—Several changes in ownership
area houses have been announced
recently. They include: Midstates Theatres,
headquartered here, which operates
the Paramount in Ashland, Ky., has taken
over the Capitol in that city, formerly operated
by Mrs. Richard Martin.
Frieda Bass is now operating the Regal
in Dayton, owned for many years by Floyd
Williamson. The latter and his wife plan
to leave in early January on an extended
west coast trip.
Jack Hoffman has sold the Hunter in
Greenup, Ky., to George Gordon, and Harry
Lane is now operating the Haven in
New Haven, W. Va.
L.
sehefine
D 2 years for $5 D
n Remittance Enclosed Q Send Invoice
' yeor for $3 3 years for $7
THEATRE
STREET ADDRESS
TOWN ZONE STATE-
NAME
POSITION
BOXflfPICf
THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
Kenyon Killinger Manager
At Orrville, Ohio, Orr
ORRVILLE. OHIO — The Orr Theatre
has a new manager who is just 19 years
old. He is Kenyon Killinger, 122 Fair St.,
who had worked parttime at the theatre
for several years as doorman, usher and
projectionist.
After Bob Tache resigned as manager,
theatre owner Leonard Mishkind said he
received many applications for the position
but he chose Killinger as his new
manager because he had had so much
basic training. Mishkind and Merle Horst,
manager of the theatre at Kenton, supervised
the Orr during the changeover of
managers.
SE-8 BOXOFFICE December 26, 1960

. . Harry
. . Over
shared
UTOO Issues Alert
On New Tax Schemes
OKLAHOMA CITY—The United Theatre
Owners of Oklahoma, in a bulletin to
members, urges exhibitors to get acquainted
with their state senators and representatives
and let them know their feelings toward
several tax matters that are due to
come before the new session of the legislature,
which will convene January 3.
The UTOO plans a luncheon meeting at
Hardy's restaui-ant here January 16. two
weeks after the legislature opens.
State assembly forces have already held
many meetings on proposals to raise taxes
to meet state financial obligations, the
UTOO bulletin, signed by Sam Brunk,
executive director, states.
"They have mentioned various ways of
raising this revenue through new tax channels
which they are contemplating, such
as an additional sales tax; another onecent
tax on every gallon of gasoline sold,
and we now have the highest tax on gasoline
of any state in the United States,"
the bulletin continues.
"Some legislators are favoring an enabling
act which would give the city officials
in any city or town in the state, the
powM- to enact ordinances for the raising
of taxes, and in many of these cities and
towns, the tax would be discriminatory
and could greatly affect the operation of
our motion picture theatres."
Tom Bridge Is Saluted
At Dallas Tent Party
DALXAS—The Variety Club saluted
Tom Bridge, division manager for Paramount
Pictures, at a pre-Christmas party
held in the Adolphus Hotel clubrooms.
After a sketch of the life of Bridge, Phil
Isley presented a plaque to him recounting
his services to Variety and the industry.
Bridge came to San Antonio with his
family from Wauwatosa, Wis., when he was
7 years old. After graduation from schools
in the former city, he took part in local
plays and operas, and married one of the
amateur actresses, Louise Newton. They
have a daughter, a senior at Dallas University.
Bridge joined Paramount in San Antonio
and worked his way up through the ranks.
He became Paramount manager at Memphis,
sales manager at San Francisco,
then sales manager in the local office,
branch manager and finally he was promoted
to division manager in 1955.
He has been a member of the Variety
Club for 20 years.
An Ideal for Hollywood
HOLLYWOOD — Speaking at a press
luncheon presided over by Joel McCrea at
the California Club, Rajmohan Gandhi,
grandson of Mahatma Gandhi, called on
Hollywood to "produce films that will answer
the hunger of nations." Gandhi was
here to attend the premiere of the Moral
Rearmament film, "The Crowning Experience,"
at the Pox Wilshire Theatre, which
he termed "one of the great masterstrokes
of the century" showing "what Hollywood
is meant to do through films."
Don Douglas, Long With Rowley Co.,
To Retire; 41 Years in
DALLAS—Don Douglas, who has been
public relation.s-publicity director for Rowley
United Tlicatres and editor of Rowley's
24-Sheeter for years,
will retire January 1
after 41 years of ac-
r^
tivity in film distri-
••-«^^H
bution and theatre
"" '
management here.
Among his activities,
which have
brought him prominence
in industry
> ^^^B
circles, was ten years
of service as secretary
of the Dallas
Don C. Douglas ^'i'm Board of Trade.
He also served as
dough guy during John Rowley's tenure as
Variety International chief barker.
As a young man recently out of school
Don's dream was being secretary to a railroad
official and ride around in his private
car, but when he applied for such a job, it
had just been filled. Later he was offered
the job, but by that time he was in the
film business.
About that time Douglas had made an
appointment for a job interview at the
Procter & Gamble plant on South Lamar
street. It was raining on the day of the
appointment, and since transportation was
not too good to South Lamar, Douglas
considered it would not be too pleasant to
work there, especially in bad weather. So
he proceeded to another office more accessible
in rainy weather.
This office was occupied by J. B. Dugger,
Metro Pictures, in the 1900 block of
Main street. Young Douglas was hired at
the fine salary—in 1919—of $30 a week
as stenographer, with a promise of a $5
raise in 30 days.
After three months, he concluded that
motion pictures didn't hold any particular
glamor for him, but he was fascinated by
the different mechanics and ethics in the
picture business—different than anything
he had experienced.
At that time Dugger was First National
Industry
manager, Leroy Bickel was Metro manager
and Doak Roberts was the booker. Don's
duties w^re enlarged to those of billing
clerk and his pay was increased to $50 a
week. Then Dugger left, Metro took back
its franchise, and Don was fired. But a
few weeks later Bickel rehired him. He
remained with Bickel many years.
Douglas joined the Robb & Rowley circuit
Feb. 15, 1935, and was active in the
circuit's expansion. A contract he signed
with Harold Robb on a Western Union
telegram blank, gave Douglas a percentage
of the grosses of theatres which became
affiliated with Robb & Rowley through
Don's efforts. In all he negotiated for 13
of the 34 towns in the Robb & Rowley
organization.
The 24-Sheeter, which Don has edited
through many years, will come to an end
this month, with its wit, humor and trade
wisdom and circuit news. It will be greatly
missed.
A dinner bidding Douglas godspeed will
be held December 28, but Douglas has requested
that the long-drawn-out speeches
be passed up.
Don's favorite hobby is gin rummy,
which he thinks should be tax deductible,
but don't be deceived, he can hold his own
in this pastime.
He indicated he may join an advertising
agency next year.
SAN ANTONIO
Attending the annual Christmas party at
Azteca Films here were Mr. and Mrs.
William Rau. Alamo Booking Center; Sylvan
K. Barry, Capitan and Fiesta driveins;
Noe and Elias Ramirez of Alice and
Odem, Tex., and others.
An overloaded film truck tm-ned over on
Lewis street in the rear of Azteca Films.
Two exchange employes narrowly escaped
. . Dott's
injury while helping to unload the film
cans from the large trailer van .
Oyster Bar on West Commerce is the mecca
downtown for theatre folk.
.
. . .
Holiday visitors include Julie Smith of
Corpus Christi; the Ink Spots, New York
City, and George Fuermann of the Houston
Post Willard and his Show of
Magic has lined up four more bookings
in Bandara, Boerne. Comfort and Kerrville
Norman Schwartz, manager of the
Aztec, booked "Where the Boys Are" for
a midnighter Saturday i31»
. . . Charlie
Walker and his Country Music Show was
on the stage of the Texas for a one
Azteca's "El Gran
nighter December 16 . . .
"
Espectaculo a dual bill with "Wild
River" at the Alameda.
Two oldtuners in show business are now
in the Mathews Nursing Home, 841 Rice
Road and are always glad to hear from
friends in the theatrical field. They are
Leo P. Kidd, who acted in some of the
first silent pictures made around St. Louis
over 50 years ago. The other is "Skippy"
who was a stage employe here for many
years when the old Grand Opera house
was the top flesh showplace on Alamo
Plaza . 100 San Antonio Marine
Corps reservists and their families were
the guests of Lynn Krueger. manager of
the Majestic, at a Saturday morning
screening of "Flaming Star." The reservists
had been cited by their unit, the 14th
infantry battalion.
. . .
Angel de la Fuente, producer and president
of Cinematografica Latino Americana,
Mexico City, called on officials of the Azteca
Films here . . . Azteca's "La Violetera"
was the Christmas week offering at the National
Teatro The Chavez Theatre,
Roswell. N. M., suffered a fire loss i-ecently.
Start London Filming
LONDON—"The Roman Sprmg of
Mrs.
Stone," the Louis de Rochemont production
to be distributed by Warner Bros.,
started filming at Shepperton Studios December
5 with Vivien Leigh, Warren Beatty
and Lotte Lcnya heading the cast.
BOXOFnCE December 26. 1960
SW-1

—!
DALLAS
T ou Walters was around the other day
discussing, as always, various phases
of the film business. This time he was
enthusiastic about the carbon savers for
i-otatinR lamps, which he asserted have
been accepted widely, including eastern circuits.
It is his contention that anyone who
is not using this type carbon saver with
the use of rotating lamps is certainly not
deriving the best benefits from his money.
WOMPI members have certainly been
busy women this month. The Premierettes
served at the Wilshire for the opening of
•The Royal Ballet," then at the Circle for
the invitational screening of "The World
of Suzie Wong." Thursday they held their
annual Christmas affair at the Variety
Club. Other activities were a Christmas
bazaar, a show for the handicapped children,
and finally delivery of food baskets
to needy families. Connie Dreher. who has
the interest of the WOMPI at heart, certainly
did a wonderful job soliciting donations
from the wholesale houses to help
make the WOMPI Christmas baskets a
huge success. He had so much merchandise
it was impossible to get all of it on the
tables he had set up in his office for this
purpose. WOMPI thanks its many Filmrow
friends for their generosity and coopera-
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public relations for our industry.
Minna Mae Stevison is one of the diehards
at Warner Bros. Even though she
had a terrific cold she showed up at the
office each day. She was missed at the
WOMPI Christmas dinner.
James R. Velde, United Artists vicepresident
in charge of domestic sales, and
D. J. Edele, new southern division manager,
held conferences here Friday and
Saturday il7i with UA salesmen and
bookers and leading exhibitors, to discuss
forthcoming releases. William Hames, UA
southern district manager, and George
Pabst. New Orleans branch manager, were
present.
HOUSTON
among others ... A big midnight show
•pred Cannata of the Iris Theatre and his
missus were back from their annual
three-week vacation in New York where
they always see the latest shows and such.
This trip they visited Universal's Hi Martin,
was reported at the Alabama Theatre by
Manager Howard Skelton, and he just
finished a strong thiee-week first mn of
"Esther and the King."
Stanley Slieiton, manager of the Santa
Rosa Theatre, has been having a field
day with pets and "younguns," some wild.
On December 3, Stan put on a pet show,
with the kids bringing their animals
there were a monkey, rabbits, dogs and
cats galore. One little boy wanted to know
if he could bring his horse next time
Stan took movies, and has been showing
them at subsequent Saturday afternoons.
The kids love it! . . . During the showing
of the "King of the Congo" serial Shelton
has been displaying each Saturday in the
lobby an exotic animal in a cage—such as
spotted leopards, a seven-foot python, a
blond gibbon, etc. The python had to be
taken to the home of its owner—Houston
Animal Import Co.—to recover from incipient
ulcers! During the pet show, Stan
gave prizes for the largest, smallest, and
other items.
The Don Gordon Theatre's Hazel
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Forsythc is repainting some of her apartments.
Son Don was expected home for
Christmas, but because he is in the Navy
quartermaster section which is oji short
staffs, he can't make it this year. He's on
the Tolvana at San Francisco. Son Gordon
Fonsythe is projectionist at the Don Gordon
Theatre, and also attends Southwestern
Business College, planning to be a
draftsman.
The Variety Ciub has settled itself in
the past few months inside the Club De-
Laine out on Montrose boulevard. This
spot is owned, mostly, by Chief Barker
Harry Martin. Variety has leased the second
floor for its headquarters. Harry
recently was re-elected chief barker. Other
new officers: first assistant. Augie
Schmitt of Houston Popcorn Co.: Max
Gray, second assistant: George D. Dietrich,
dough guy, and Les Hunt, property
master. New on the board are Earl Stonecipher,
and Francis Deering. Re-elected
were Joe Berlowitz, Richard McGarr and
Fred Much. Associate barkers on the
board are Felix Tjerina, Pat Foley and
J. C. Walling.
. . .
Bill Stone of the Capitan Theatre expects
one of the biggest Christmas weeks
The
with "The 3 Worlds of Gulliver."
Majestic Theatre is a headquarters for
fathers-to-be this season. Among those
expecting are assistant manager Don
Jackson, whose wife, former cashier Ila
Liu, is expecting after the first of the year,
and Ray Hay jr., whose little doll also is
expecting after January 1. Ray Hay sr. is
manager of long standing of the Metropolitan
Theatre, an Interstate operation.
Ray sr. reports that Dick Krueger, vocalist
with the Henry King orchestra, has been
invited to sing at the presidential inaugural
ball in Washington—along with
Henry.
Republic Corp. Annual Net
Triples Profit in 1959
LOS ANGELES—Under the new management
which took over Republic Corp.
18 months ago, the company's net earnings
for fiscal year just ended are approximately
$1,600,000, more than three
times the net profit for fiscal 1959, it was
reported by Victor M. Carter. The figure
represents the company's largest net in
at least 14 years.
Carter, who headed the syndicate which
bought the stock of Herbert J. Yates in
July 1959, stated that he personally owns
317,000 shares of common, 30,000 shares
of preferred and $1,264,000 of the company's
debentures.
Republic discontinued all film production
in 1957 due to continued heavy losses,
and is now operating profitably with Its
Consolidated Film Laboratories, plastic
division. TV and film distribution and
studio rentals at the Republic lot. The
company will not resume film production.
Carter stated, but will finance both theatrical
and TV projects where suitable
guarantees are provided.
Southwestern Theatre Equipment Co., Inc.
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BOXQFFICE :
: December 26, 1960

i
.
m
^GOLIATH IS BACK^
NOW BOOKING
...in
his newest
and miglitiest
adventure!
MARK FOREST • BRODERICK CRAWFORD • ELENORA ROFFO AND « W
OF muSAHDS - « MS I WmM i WHBl I. tmi Fieseilain
CONTACT YOUR yim&nlcaru
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EMPIRE PICTURES
BOB O'DONNELL
DON GRIERSON
Harvood St. DALLAS 1, TEXAS
SCREEN GUILD PRODUCTIONS
LOIS SCOTT
H. E. McKENNA
708 W«t Grand Avtnu* OKLAHOMA CITY 2, OKLA.

. . Bill
OKLAHOMA CITY
Tho open house Kiven by George Sam
Caporal In the Variety clubrooms
Monday il2> was a gay affair. George
Sam. brothers Pete and Chris and father
Sam operate the Bison. Mayflower. Yale
and Skyvlew here. George Sam also Is a
lawyer, and many lawyers and judges attended
the party. Among Filmrowers present
were Paul Kerns. Charles Hudgens.
Dan Snyder. Dave Speake. Hank Yowell.
Sidney Gibbs. Sam Maudlin. Sam Brunk.
Bill Miller and Howard Nelson.
Claud Thompson, Thompson Theatre,
Tahlequah. was re-elected county attorney
of Cherokee County for another two-year
term. He was county attorney several years
ago . Pierce, who operates the
Tahlequah Drive-In. closed Saturday il7i
until next spring. Mr. and Mrs. Pierce
spent Christmas in Oklahoma City with
a daughter who works here.
Kilmrow callers: Bill Cleverdon, Ritz
theatres at Altus and Eldorado: Mel Banner.
Circle at Waynoka: Jep Holman.
Ti-end. Maysville: L. A. White, Tech.
Weatherford: N. O. Standifer. Star. Minco;
Levi Metcalf. Canadian. Purcell: Mr. and
Mrs. "Red" Leathers. Palace at Paducah.
Tex., with Mr. and Mrs. Zeb Yarbrough
and Mr. and Mrs. G. R. Bearden: Houston
Burns. Opera House at Apache and Ritz
at Fletcher: Claud Thorp, Gem. Ryan and
Rietta at Henrietta. Tex.; J. Rudolph
Smith. Royal. Mount View: Mr. and Mrs.
J. R. Burns. Kozy. Granite: Seibert Worley,
Texas and Liberty theatres. Shamrock,
Tex.; R. M. Downing, Crown, Collinsville;
Paul Stonum, Redskin and Miller. Anadarko.
and Mr. and Mrs. Bill Petty and
Mr. and Mrs. Capps Lloyd. Hominy and
Drumright.
John McConnell, who operated the Rex
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Theatre in Covington at one time and who
is MOW a student at the University of
Oklahoma, was al.so on Pilmrow. He is
still a regular reader of Boxoffice.
Bruwnir Akers. with the Griffith Amusement
Co. and Video Theatre for a long
lime, has resigned as general manager of
KVOO-TV "to get away from the day-today
grind." He and his family are KVOO
stockholders and Brownie remains as vicepresident.
He planned to visit relatives in
Charleston, W. Va.. over the holidays, then
go to Peoria. 111., where Akers. U.S. Senator
Robert S. Kerr, local oilman Dean Mc-
Geen and Fred Mueller own station
WESK-TV. After two or three weeks there,
he will return to Tulsa, where he intends to
continue to live. Akers is chairman of the
legislative committee of the United Theatre
Owners of Oklahoma, which will meet
with distributors January 16.
EL PASO
. . . lA
gordertown Theatres City Manager Jack
"Dutch" Veeren was announced as
winner of the "Concessionaire of the
Year" Award at the annual Bordertown
managers convention in Galveston. Sponsored
by Cohen Candy Co. of Dallas, this
is the first year for the award
Local 153 has elected the following: business
representative. Al O. Yonge: president,
Edgar Neson sr.: vice-president, Kenneth
A. Yonge. and secretary-treasurer, M. Joe
Birdwell.
Actor Leo Carillo will ride beside grand
marshal Conrad Hilton at the head of the
three-mile procession of the annual Sun
Carnival parade January 2 . . . Wholesome
entertainment was provided for vacationing
school children at Interstate's Pershing
Theatre December 21-23, with the presentation
of "A Dog of Flanders" and "The
Missouri Traveler." Sponsored by the PTA
of St. Clement's Parish School, the film
began at 1:45 p.m. with a continuous
showing program. Nacim Miledi is the
manager.
Jim Carty, Del Norte; Jack Veeren, Bordertown:
Ruben Calderon. Valley, and Bill
White of the Crawford played "Village of
the Damned." The seven-day engagement
received composite newspaper advertising
and numerous radio spots. The film was
given holdover time at the Del Norte and
Bordertown.
Charles Smith was subbing at the Crawford
while projectionist and Boxoffice
correspondent John Wilson vacationed in
Maryland and West Virginia . . . The La
Fiesta theatre-restaurant in Juarez moved
into the Christmas season with Stanford
music graduate, singer Sue Evans and her
swinging harp. Sue's act is unusual because
swinging a song on the harp is practically
unheard of in musical circles.
bug has bedded Crawford Man-
The flu
ager Bill White and Bordertown projectionist
Eddie Nesom jr. Interstate and
Trans-Texas projectionist Floyd Bush is
reported in good condition at Hotel Dieu
Sister's Hospital after undergoing removal
of a part of his stomach.
In all probability Wayne W. Conway,
projectionist, avoided a serious fire at Interstate's
State Theatre. Conway noticing
smoke in the projection light beam to the
screen, walked out to the recently vacated
balcony to find one of the seats on fire.
He rushed back to the booth, grabbed a
fire extinguisher and smothered the blaze.
Some ten minutes later he saw smoke
again. He summoned the aid of the assistant
manager Roland Phillips, who
found another seat afire. Neither fire had
any proximity: each was at different ends
of the balcony. Had the blazes not been
detected promptly, in another hour the
theatre would have been closed for the
night, and the results would have been
disastrous.
. .
Vandalism is extensive in El Paso's motion
picture theatres, both indoor and
drive-ins. Just one year ago, both the
State and Plaza screens were slashed so
badly they had to be replaced. The Plaza
belongs to Interstate, also. Eighteen
months ago, several children climbed a
high electrical conduit and built a fire in
part of the ventilating system at the
Ellanay. a unit of Trans-Texas Theatres.
When captured by police and firemen, the
youngsters remarked, "We were cold and
hungry." Bill T. Bohling, resident manager
of the Ellanay, took them to a nearby
restaurant and fed them . The Bordertown
Twin-Screen, El Paso and Del Norte
di'ive-ins experience a speaker loss of
at least 150 units each during each operating
year . . . Jim Anderson, assistant at
the downtown subsequent-run Crawford
Theatre, tells of electric light bulb stealing
this way, "They keep screwing them out;
we keep screwing them in. It's a continuous
cycle."
New Owner Is Remodeling
At Upland, Calif., Grove
UPLAND, CALIF.—Extensive remodeling
is being plarmed for the Grove Theatre
by its new owner-manager, Hugh
Thomas jr., 840 North Campus Ave.
Thomas said he will put in a wall-to-wall
screen with complete stereophonic sound
reproduction. The new screen, approximately
50 feet wide, will be one of the
largest indoor screens in the area.
Thomas, who assumed operation of the
theatre at 276 East Ninth St. Sunday,
November 20, is going to maintain a policy
of showing films that cater to the family
trade.
Thomas brings to Upland 45 years of
theatre experience. When he was seven he
played records for silent pictures for his
father in Tennessee, where he was born.
The theatre manager's most recent operation
was in Florida where he had a
drive-in, theatre.
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SW-4 BOXOFFICE :: December 26, 1960

Ten! 14 Doubles lis Milwaukee Tenf Santa to 7 Orphans
Pledge for Epilepsy
MILWAUKEE—Bcinic Strachota. radio
station WRIT executive, took over as
chief barker of Variety Tent 14, facing a
busy year of expanded activities. Simultaneously
with the installation, a $50,000 fund
drive, double the previous goal, was announced
in behalf of the main Tent 14
project, the epilepsy center at Mount
Sinai Hospital.
Installed with Strachota were Harry A.
Zaidins, first assistant, a lawyer; Harold
Pearson, Allied of Wisconsin executive
secretary, second assistant; Gerry Pranzen,
Cinema Co.. dough guy; Lee Rothman,
WRIT, property master, with Harry
Mintz, Stanley Warner; Hugo Vogel, Tent
14 executive secretary, and Strachota as
delegates to the Variety Club convention,
with Pi-anzen, Joe Strother and Angelo
Provinzano as alternates.
MARCUS ANNOUNCES GOAL
The $50,000 fund drive was announced
by Ben Marcus, chairman of the epilepsy
center committee, to expand facilities at
the center. Donations will be sought from
all parts of the state, a formal $100-aplate
dinner, a motion picture benefit
premiere and voluntary contributions.
George Eby of Pittsburgh, chairman of
Variety International, explained that
epilepsy patients now referred to the center
have to wait almost three months for
their first appointments.
"The great demand on the agency's
services since it opened almost three
years ago amply demonstrates both the
great need for a service of this kind and
the wisdom, and public service spirit of the
Wisconsin Variety Club and Mount Sinai
Hospital in launching and maintaining
this agency." Eby said. It is the only
agency of its kind in Wisconsin under
voluntary auspices.
Dr. Jean P. Davis is director of the center.
Overall policy guidance is provided by
an advisory committee representing the
hospital and Variety Club, of which
Marcus is the chairman.
FIRST GAVE $25,000
Variety's initial annual commitment was
$25,000 in addition to contributing over
$10,000 to equip and furnish the facilities,
but in view of the great and increasing
demand for the agency's services throughout
the state, sum is being doubled. In the
opinion of Davis, a conservative estimate
for the number in Wisconsin suffering
from epilepsy or related disorders would
be about 30,000 people.
The center is available to everyone regardless
of income, color or creed. Patients
unable to pay receive the center's sei'vices
free but the center's services are not limited
only to indigent patients. Charges to
patients are flexible depending on financial
and other family circumstances. A
substantial portion of the center's services
are for indigent care.
Patients referred to the center receive a
complete workup, including neurological
examination, laboratory studies, electroencephalogi'am.
psychological evaluation
and X-rays as indicated," Davis said. "A
complete report of the examination and
recommendation for treatment is returned
to the referring physician who is responsible
for the patient's care. Return for
follow-up visits is arranged with the referring
physician at his request."
Milwaukee showmen saw to it that the seven Courier ihildr.n, orphaned when
their mother and father died within a few weeks of each other, received a visit
from Santa. Here Harold "Bud" Rose, from the Variety Club, checks over toys with
the youngsters, 1^2 to 14 years old.
MILWAUKEE—A statewide fund raising
drive for seven children orphaned when
both parents died within three weeks is
being conducted by the Variety Club of
Wisconsin.
Bernie Strachota. chief barker, and
Harold Rose, manager for Allied Artists,
who are heading the drive, said the club
hoped to collect $5,000.
The death of Leonard Courier sr.. 36, in
a two-car collision here orphaned his
seven children, whose ages ranged from
l'/2 to 14 years. Their mother Doris, 35,
died November 6 after a long illness. They
lived in suburban Muskego. Rose said theatres
throughout Wisconsin and the Upper
Peninsula had agreed to cooperate
in the drive. He said contributions addressed
to the Variety Club Courier Fund.
1036 West Wells St., would be forwarded
if deposited at any motion picture theatre
in the state.
Granada in Oxford, Neb.,
Reopened by Milton Buck
OXFORD, NEB.—The Granada Theatre,
purchased recently from Paul Tramp, by
Milton Buck of Elwood. has been reopened
on a six-day policy, operating every night
except Wednesday. Buck also has a Sunday
matinee.
Buck, who has been an employe of the
highway department for the last 16 years,
also has been operating the Elwood Theatre
for seven years, the last two under
his own ownership.
Following his purchase of the Granada,
Buck moved his family here. Living with
him and his wife Irene are their two
grandchildren, Christy, 4. and Randy. 3,
and their son-in-law, Larry Brink, who is
employed on a coast-to-coast trucking
line.
Wisconsin House Reopens
EVANSVILLE. WIS.—The Rex Theatre
was reopened early this month under newmanagement.
A variety show held Saturday morning
(3) at the Capitol Theatre at 7239 West
Greenfield Ave., netted $168.07, bringing
the contributions on that date to $1,500.
The money was turned over to Howard
Halaska. an attorney, who was appointed
by the Waukesha County court as guardian
of the children's estate.
The seven Courier children were luncheon
guests of the Variety Club. The club
had a table of toys and clothing for
youngsters. Sandra is 14; Sharon, 9; Cynthia,
12; Terry Ann, 13; Leonard jr.. 10;
Eva, 2. and Leslie, I'o-
Milwaukee newspapers published stories
on the Variety effort along with many
pictures of the children.
Later it was learned the children will
benefit from a term insurance policy the
father had taken out for a deer hunting
trip shortly before his death. The policy
was for $50,000.
Jack Greenberg Helms
NSS in Minneapolis
MINNEAPOLIS—Jack Greenberg, salesmanager
of National Screen Service, has
been named new NSS branch manager.
He replaces Jay W. MacFarland, who is
retiring and moving to California.
Greenberg, a native of Minneapolis,
started with National Screen in 1946 in
Des Moines as a salesman. In 1947 he was
transferred to Minneapolis as a salesman
and in 1958 was promoted to sales manager
of the NSS branch in New 'york. He
returned here the latter part of last year
to become sales manager.
Greenberg, his wife and two children
reside at 2811 Xerxes Ave. South here.
An MGM contingent of over 125 is
currently on the island. Taliiti, for the
filmization of MGM's "Mutiny on the
Bounty."
BOXOFFICE December 26, 1960 NCI

D E S
^
MOINES
II. Blank. Tn-Stales exoculive was
iianu'd B'fiai B'lith Man of the Year
at a dinner at the Standard Club with
Irvine Lavlne. Fargo. N. D.. as speaker.
Blank was the donor of the Ra.vmond
Blank Memorial Hospital for children; he
erected and outfitted a memorial lodge at
Camp Mitigwa for Boy Scouts: he has
been active in welfare activities, was
named to the Methodist Hall of Fame in
Philanthrop.v. and has been chairman for
the Israel bond drive in Iowa and president
of B'nai Brith.
The Counril Bluffs Outdoor Theatre has
expanded its capacity by 100 spaces, according
to Manager Paul Gillpatrick.
making it a 750-car aircr. the second largest
The
in the Iowa-Nebraska area Broadway Theatre in Brooklyn
. . .
will have
a new furnace, thanks to the cooperation
of several local organizations which decided
to make available necessary funds
in order to keep the theatre from closing
. . . Val Gorham of Redfield. Iowa, is the
new owner of the American Theatre in
Corning, effective the first week in December
. . . Members of the Cedar Rapids
School Patrol were admitted to the Paramount
Theatre there as guests of Mana-
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^ GOLIATH IS BACK^
NOW BOOKING
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and mightiest
adventure!
MARK FORESl -BROOEm CRAWFORD • ELENORA ROFFO « MSI OF HOMKOM lAMES H flfflOMII « S«l»l£l Z HMFF Pimlaliin
CONTACT YOUR
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AMERICAN INTERNATIONAL PICTURES
OF MILWAUKEE
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212 West Wisconsin Ave.
MILWAUKEE 3, WIS
AMERICAN INTERNATIONAL PICTURES
OF NEBRASKA & IOWA
MEYER L. STERN
1508 Davenport Street
OMAHA, NEBRASKA
AMERICAN INTERNATIONAL PICTURES
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BERNARD McCARTHY
74 Glenwood Avenue North
MINNEAPOLIS 3, MINN.

left
. . Morrie
. . Reno
. . Chuck
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located
Coast Guard Kudos
To Minnesota Circuit
MINNEAPOLIS -Don ONeill.
i
Minnesota Amusement Co..
booker at
in pholo>
accepted a certificate of appreciation and
a citation from the United States Coast
Guard on behalf of the circuit. Lt. Cmdr.
O. T. Sturdy 'right' made the presentation.
Minnesota Amusement is the only
company of its type ever to receive a
Coast Guard citation in the Second Coast
Guard district, which covers a 21 -state
area with headquarters in St. Louis. The
citation is considered before a board of
Coast Guard officials, with the commandant
in Washington giving final approval.
There have been only six such citations
presented by the Second Coast Guard district
in the last two years.
The citation reads as follows: "On behalf
of the commandant of the United
States Coast Guard, the commander, Second
Coast Guard district, takes great
pleasure in awarding a certificate of appreciation
to the Minnesota Amusement
Co. for faithful, public spirited effort to
promote a greater knowledge of the nationwide
humanitarian activities of the
Coast Guard by regular showing of Coast
Guard public information films over a
five-month period in motion picture theatres
in a four-state area, thus materially
aiding the Coast Guard in protecting lives
and property afloat, preventing marine
disasters and promoting efficient federal
law enforcement."
It was signed by Capt. O. A. Peterson.
MINNEAPOLIS
Tt has been party time again at the film
exchanges. National Screen Service
held its Christmas party Wednesday

—
—
—
'Blues' Best Opener
On Cincinnati Scene
CINCINNATI—With two first-run theatres
closed for upcoming hard-ticket film
openings and with other houses hit by
the pre-Christmas boxoffice slump, business
was at about the low point for the
year.
"Carry On, Nurse," at the Hyde Park
Theatre, playing a 19th week in town, was
still going strong, and doing well above
average for the house.
Albee—CinderFella (Paro) 95
Copitol Ben-Hur (MGM), 40th wk 200
Esquire The Coptorn's Toble (20l-h-Fox),
3rd wk )00
Guild Hiroshima, Mon Amour (Zenith), 6th wk. 70
Keith The 3 Worlds of Gulliver (Col) 100
Poloce—G. I. Blues [Poro) 110
Theatres Mark Time
Detroit
While Patrons Christinas Shop
DETROIT—Business generally dropped
again, with the pre-Christmas season taking
the blame. The highest percentages
reported came from "Spartacus" in its
sixth week at the Madison.
Adorns—Butterfield 8 (MGM), 6th wk 85
Fox— Legions of the Nile (20th-Fox); Desert Attack
(20th-Fox) 85
Grand Circus—Closed.
Modison Spartacus (U-l), 6th wk 125
Mercury On the Woterfront (Col); I'm All
Right, Jack (Col) 75
Michigan A Breath of Scandal (Para);
between Time ond Eternity (U-l) 1 1
Palms The Plunderers (AA); Heroes Die Young
(AA) 110
Trans-Lux Krim Lady Chotterley's Lover
(Kingsley), Love Is My Profession (Kingsley) 90
Colorcona Acquires Rights
To 22 Pine-Thomas Films
NEW YORK—Colorama Features, Inc.,
has acquired the theatrical and television
rights to 22 post-1948 features produced
by Pine-Thomas for Paramount release,
according to Jules Weil, president of
Colorama.
Price for the 22 films, many of them in
color, was $2,000,000, all negotiations having
been handled by Pine-Thomas, acting
as an independent producer. Pictures
starring Charlton Heston, Jane Wyman,
FYed MacMurray, James Cagney and
Dorothy Lamour, will be available for theatrical
reissue, Weil said.
Among the titles
are: "Caribbean," "Jivaro," "The Vanquished,"
"Par Horizons," "El Paso," "The
Lawless," "Tripoli," "Passage West," "Jamaica
Run," "Run for Cover," and "Lucy
Gallant," the last two distributed by Paramount
in 1955.
Senses New Film Trend
CINCINNATI—W. B. Radcliffe, motion
picture reviewer for the Enquirer, wrote
in a recent column that "I sense a trend
away from the sensational type of movies
—boob shockers and films of artistic merit
but depressing impact." He added that
"American screen history shows a preponderance
of popularity for pictures
which leave audiences pepped up by someone's
victory over adversity."
Contract to Liam O'Brien
HOLLYWOOD—Liam O'Brien has been
signed to a producer-writer contract at
Columbia. Under Liam O'Brien Productions,
Inc., he will produce as well as
write and produce on a multiple-picture,
long-term deal.
A Hard-Ticket Test for Cincinnati;
Three Roadshows Under Way Soon
$55,000 Loss in Fire
At Lexington Drive-In
LEXINGTON, KY.—The 300-seat auditorium
of the 1.200-car Circle 25 Drivc-In
here was destroyed by fire December 13,
with loss estimated at $50,000, plus an
additional loss of approximately $5,000 at
the adjacent concession stand, which is
operated by the Theatre Candy Co. of
Kentucky.
The drive-in, owned and operated since
1957 by Walter Rhodes jr., is said to be
one of the few drive-ins in this country
which also has an auditorium from which
patrons can view films. The projection
equipment, which is installed in a booth
atop the auditorium, was damaged by
water and smoke, but is believed to be
salvageable. The di-ive-in will be closed
pending construction of a new auditorium.
Rhodes also owns the nearby Family
Drive-In.
Claude Jarman Tries
Art at Birmingham
BIRMINGHAM—-An effort to bring foreign
films to Birmingham on a regular
basis was started Thursday night (15) at
the Homewood Theatre. Claude Jarman,
former child film star now affiliated with
a local advertising agency, is promoting
the idea on a civic betterment basis. He
bought the theatre for the evening from
Arnold Gary, owner.
"Birmingham is the only city of its
size which does not have some sort of foreign
film program," Jarman commented.
"I will be happy if I break even on this
thing, although I am underwriting it."
"The Magician," a Swedish film with
English dubbed in, was the first offering.
Jarman contacted all drama groups in the
city, including Birmingham - Southern
College. He also had several stories in the
local papers and had some 30-second spots
on WCRT, a local "good music" radio
station, and sent out some 300 mailings
with stamped return envelopes to interested
parties.
Joe Tomlinson Managing
Murfreesboro Princess
MURFREESBORO, TENN.—Joe Tomlinson.
a native of Columbia, is the new manager
of the Princess Theatre. He has been
with the Crescent Amusement Co. for
17 years.
The Tomlinsons have three children.
Joe jr.. 9: Catherine, 7, and Patricia, 6.
The family is residing at 1719 Hamilton
Dr.
Daughter of Ex-Supplier
DETROIT — Marilyn Lou Donohue,
whose murder shocked Detroit last week,
was the daughter of James M. Donohue,
well known as a seating contractor, at one
time very active in the theatre field.
CINCINNATI—Just how much hardticket
film entertainment can be sold
profitably in a city of 502,000 population,
plus a million residents in its suburban
areas? The answer to this interesting and
important question will be answered here
during the week beginning December 21,
and the following weeks, when three
houses with a combined capacity of 4,113
seats will be screening new films on
hard-ticket policies at prices ranging
from $1.50 to $2.75.
On the 22nd U-I's "Spartacus" opened
at the 1,378-seat Grand, with prices
pegged at $1.25 to $1.75 for Wednesday
matinees; $1.75 to $2.50 for evening
screenings on Sunday through Thursday,
and $2 to $2.75 on Saturday and holiday
evenings.
•ALAMO' AT THE VALLEY
On the 23rd UA's "The Alamo" opened
at the 1,335-seat Valley, with admission
ranging from $1.50 for Wednesday and
Saturday matinees; $2 for Sunday matinees
and all
evening screenings, excepting
Saturday and holiday nights, which are
$2.50.
On the 28th MGM's "Cimarron" will
open at the 1,400-seat Capitol, with admissions
of $1.25 and $1.50 for Wednesday
matinees; $1.60 and $2.00 for Saturday,
Sunday and holiday matinees and on
Sunday through Thursday evenings, and
$1.75 and $2.25 on Friday. Saturday and
holiday evenings.
That this city has been well conditioned
for hard-ticket prices is indicated by the
fact that more than four million patrons
have viewed 14 such films since their inception
June 21. 1954. when "This Is
Cinerama" opened a 52-\veek run at the
Capitol that attracted a total of 426,966
patrons.
OTHER RECENT ROADSHOAVS
Other hard-ticket motion pictures and
the lengths of their runs have included:
At the Capitol, "Cinerama Holiday,"
51 weeks; "Seven Wonders of the World,"
78; "Search for Paradise," 49; "South
Seas Adventure," 51; "Windjammer," 20,
and "Ben-Hur," 40.
At the Grand, "Gigi," 14 weeks, and
"The Ten Commandments." 19.
At the Valley. "Around the World in
80 Days," 35 weeks; "South Pacific," 42;
"Porgy and Bess," 15; "Diary of Arme
Frank," 6, and "Can-Can." 17.
These impressive runs seem clearly to
indicate that this area's motion picture
patrons are by now well educated to paying
higher admissions for outstanding
films that are screened in first-class
houses where the accoutrements can definitely
be classed as luxurious.
Whether three hard-ticket motion pictures,
being screened simultaneously, can
attract sufficient patronage to warrant the
local long runs enjoyed by most of their
predecessors, is of more than ordinary interest
to evei-y segment of the industry,
and more especially to every exhibitor
whose house is suitable for screening films
of these types at the necessarily higher
prices for first runs.
This question is pretty likely to be
answered during the next month or so
insofar as local patronage is concerned.
BOXOFFICE December 26, 1960 ME-1

. . Milton
. . Seymour
. . Nate
. . Robert
sends
. . More
. .
. .
DETROIT
J^rs. Florence Goryl died recently after a
short illness. She was the wife of
Walter Goryl. office manager at U-I . . .
Tom McGuire arranged a screening of
"Marriage Go-Round" at the Pox for Wednesday
evening . . . Star Julie Newmar is
due in town for a round of press. TV and
Ray Cloud of
radio offices January 3 . . .
Colimibia. back from a visit with Earl
England of Cooperative Theatres at the
hospital, reports Earl was coming along
fine after a setback following a gall bladder
operation.
Harold Morrison was busy supervising
the removal of the Warner exchange from
the Film Exchange building to the Fox
Floyd Chrysler of
Theatre building . . .
Chrysler Associated Theatres is taking over
the buying of film for Ernie Tesluck of
the Yale Theatre at Yale . Zimmerman
and Ray Cloud of Columbia are
Attenfion
Michigan Exhibitors
USE
PEP LINES
TRUCKING CO.
FOR
Prompt Efficient Performance
15120 Third Ave.
Phone TU 3-3200
OUTSTANDING CRAFTSMANSHIP
Detroit
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Orderl
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PAUL E. FIELD
Soles
Counselor
PARK N/W CO.
14000 W. 7 Mile Rd.
Detroit
Diamond 1>iOOO
Detroit
THEATRICAL ADVERTISING CO.
2310 Cass Detroit 1, Mich.
CONTINENTAL
COMET
MERCURY
METEOR 600
METEOR 800
couulmn on their many friend.s m the industry
to make March memorable as Columbia
Short Subjects Month by setting
dates for this period.
Milton Jacobson, owner of the Stone
Theatre, is back on the job after a week's
ho.spitali/.ation and three-week convalescence.
The secret is out—he fell out of a
bathtub in a Cincinnati motel and was
seriously injured . McNabb, 20th-
Fox manager, was back from a sales meeting
at St. Louis and the testimonial dinner
to oldtimer Jim Neff at Cincinnati .
A crew of four wizards is traveling
Michigan making TV appearances for "The
Wizard of Baghdad" under Tom McGuire's
management.
Gail, wife of Universal Manager Dick
Graff, became the mother of a third
daughter, named Shelley Robin . . . Sharon
Bodman of the MOM staff has been promoted
to secretary in the publicity department
. Berman of Columbia
hit the jackpot with a boy after four girls
— not the other way around ... Ed Susse,
MOM manager, has replaced the sign on
the men's room— it now reads "Where the
Boys Are" . Levine, Allied Artists
manager, explains he wasn't going to jump
out the window, he was only trying to
stop that noise in the Venetian blinds.
.
. . .
Christmas Greetings—Clyde Wixom, former
manager of the old Columbia Theatre,
has a historic picture of the Morgan Sisters
equestrian act with the Wixom Bros.
Great Railroad Show, season of 1900
Walt Disney sends a calendar populated
by his highly personalized canines . . .
The Leonard Smith family selected a card
with angels climbing a sort of totem pole
Milt London and Josephine Smits send
one all tangled up with legal red tape . . .
Joseph J. and Dorothy Lee of the Fox Theatre
send a finely conservative and simple
greeting.
Barbara Salzman of Buena Vista can't
forget she's a transplanted Clevelander,
and still gets her theatres mixed . . . Charlie
Gatlione. general manager of Gulf
Coast Theatres, advises that this group,
operated by Harold Greelin. is taking over
the Grand Theatre in Highland Park, a
former Sam Brown house, and will reopen
it soon. Gatlione is leaving for New Orleans,
where they will be about two weeks
closing out their theatrical interests . . .
By the way, they have the long-dark Bijou
Theatre open now.
Milton Herman, supervisor of the Cohen
circuit, reports the welcome advent of his
first grandson, Howard Allen Salter . . .
Dick Sloan of Mercury was back from a
trip to Los Angeles . Christmas
greetings—Phyllis and Al Dezel have a
card with a well-lit New England style
meeting house at night . . . Gert and Dette
Schneider of the Stratford select a golden
pilgrimage scene . . . Gladys and Dwight
Smukler picked the story of the Christmas
treasure—from Lake Helen, Fla. . . . Nina
J. iMrs. Tom Allen i most cheerful
wishes ... Ed and Thelma Johnson of Bay
City have "a holiday play" on stage—with
themselves in the cast plus Skippy the
Canine and Billie the Songster.
Look in Vain for Signs
on Kid Ban
Of Shift
MONTREAL—Whether the
new Quebec
provincial administration headed by Premier
Jean Lesage will do something to
allow children under 16 to be admitted to
motion picture theatres has become a
much-debated question in exhibitor-distributor
circles.
For the first time in the more than 35
years since the under-16 ban was enacted,
exhibitors are eyeing the juvenile market
as a source of much-needed revenue.
Since the new administration took office,
provincial police have been more strict, if
anything, in enforcing the under-16 ban,
watching the theatres closely for violations.
An independent exhibitor, J. H. Straus,
expressed the feelings of many in a letter
to the Montreal Star, which was published
as follows:
"The authorities have recently seen fit
to check juveniles attending the showing
of movies in motion picture theatres and
to apply the law with vigor.
"The same people who advocate the enforcement
of this law are the ones who are
taking advantage of the situation. I speak
of clerics, school officials, youth center
leaders, etc. All these people have suddenly
become impresarios interested in showing
movies to children in their halls.
"In many cases the pamphlets advertising
these movies come with the notice
'Discussion will follow the movie'. This is
supposed to make everything proper and
cultural. Can you imagine a group discussing
a Jerry Lewis epic?
"Anyway these establishments have become
so numerous and prosperous that
some of them run two performances in one
afternoon.
"Now far be it from me to criticize pillars
of our community for trying to turn an
honest dollar, but as a parent and as a
theatre owner with years of experience, I
wish to advise parents who send their children
to these makeshift movie houses that
they are inviting disaster. In most cases
these halls are not safe. Exits are not well
defined and chairs which are not attached
to the floor scatter easily in case of
panic.
"If you want your children to see chosen
movies in security and comfort, I would
suggest that government leaders be made
aware of the existing situation and the law
(originally passed for security reasons and
now so flagrantly violated) be amended to
conform with statutes of other (Canadian)
provinces."
A $10,000 Remodeling Job
At State in Chattanooga
CHATTANOOGA—A remodeling program
estimated to cost more than $10,000
will be started at the State Theatre prior
to the first of December, according to
Manager Ben S. Landress. This will include
new carpet throughout the theatre and
lobby, completely reworking the concessions
stand and equipment and complete
redecorating.
"This is being done to keep the State in
an up-to-date condition," said Landress,
and "we believe that these improvements
will make the State as modern a downtown
first-run theatre as there is in this area."
ME-2 BOXOFFICE December 26, 1960

^ GOLIATH IS BACK«
...in
NOW BOOKING
his newest
and mightiest
adventure!
M^
.Jbne/daa/i, ^ —/nZannatinned.
presents
AND THE
"©©^©ai©®^
MARK fORESI • BROOERICK ELENORA RUfFO ADD » tra IF IHGBUDS • » lAMES II «»
« S»MB I AlBF temlalion
CONTACT YOUR .Ji/?ZGnlaaru
^nXannaiianaL EXCHANGE
REALART PICTURES
JAY M. GOLDBERG
SELMA G. BLACHSCHLEGER
1632 Central Parkway
CINCINNATI 10, OHIO
ALLIED FILM EXCHANGE
JACK ZIDE
2310 Cass Avenue
OEIROIT 1, MICHIGAN
IMPERIAL PICTURE CO.
RUDY NORTON
2108 Payne Avenue
CLEVELAND 14, OHIO

. . Screenings
—
CI N CI N N AT I
Qui- of the gala events of Variety Tent 3
will be n New Year's Eve party in the
Hotel Metropole clubrooms. The proRram
includes professional acts, an elaborate
buffet supper, and dancing to the music
of a five-piece combo. Saul Kolodny is
chairman of the pix)gram committee.
Frank L. Weitzel, independent, is now
booking and buying for the Sunset Drivein
and the Cruise-In. Dayton . . . Nearly
700 members of the Golden Age Club met
last Wednesday in the neighborhood Paramount
to enjoy a luncheon pi-ovided by
nearby merchants, and then view^ several
popular films . of cartoons
and feature films were enjoyed by audiences
of children last Saturday morning
at the Keith and the Albee . . . Catherine
Prieshoff is now secretary to Irvin Cochin,
division manager of Continental Distributing
Corp.
Milton Gurian, Allied Artists manager,
was in Chicago for a sales meeting . . .
Tillie Becker, U-I biller. returned from an
early winter vacation . . . Filmrow visitors
included Robert Mochrie of New York
City. MGM general sales manager; Lou
SAVE MONEY
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COME FROM
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2310 Con Avr
Detroit, Mich.
2108 Payne Ave.
Cleveland, Ohio
sertcfinB
Marks of Detroit. MGM divisional sales
manager: Peter P. Rosian of Cleveland.
U-I regional sales manager, and exhibitors
William Standlander. Lawrenceburg. Ind.,
and Stove Vradelis. Dayton. From Kentucky
were W. T. Grain jr.. Paintsville:
Walter Wyrick. Carlisle: Bud Hughes,
Manchester, and Charles Behlen, Lexington.
.•\ fashion item in a local newspaper
noted that "the auditorium walls of the
Valley are being transformed into a symphony
of fiesta gold, arista lioney and avacado
green, with a completely new look
being promised for tlic lobby" for the
opening of "The Alamo" December 23.
Louis Wiethe, owner of the first-run house,
conducted a search for an area resident
who is a descendant of someone who participated
in the battle of the Alamo in
1836, which provides the historical background
events depicted in the film.
Dick Day of Des Moines
Is Stereophonic Winner
MINNEAPOLIS—Dick Day of Central
States circuit. Des Moines, won the first
prize, a floor model stereo phonograph, in
the Stereophonic drive conducted by Independent
Film Distributors here, according
to Abbott Swartz. manager. Second
prize, an automatic portable stereo phonograph,
was won by Jack Kelvie of Theatre
Associates here, and thii'd prize, a portable
stereo phonograph, was awarded to Bert
Thomas of the B&I booking agency, Des
Moines.
Seven other winners, all of whom were
given $5 gift certificates, were William
Koehnen, Lido Theatre, Arlington: Dorothy
Swanberg, Minnesota Amusement Co.,
Minneapolis: Mel Wycoff, Town at Minot.
N. D.: Bert Hurner. Roxy at Bird Island;
John Farley, Theatre Associates: Ralph
Pielow jr., Quad-States Theatre Sei-vice,
Minneapolis, and Dick Toilette, Northwest
Theatres, Minneapolis.
One ticket was placed into the drawing
barrel for each feature, short, gratis short
or serial chapter booked with Independent
Film during October.
2 yeors for $5 Q 1 year for $3 Q 3 years for $7
D Remit-l-ance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
BOXOfFICf THE NATIONAL FILM WEEKLY S2 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
Student Price Plan
To 2
Ontario Cities
WINDSOR. ONT.—The Theatre Managers
Ass'n has approved a reduced admission
for students at the six local theatres
the Capitol, Centre, Palace, Park, Tivoll
and Vanity.
The association sponsored the distribution
of identification cards at all schools
in the Windsor area. The cards were
printed and distributed by the managers
without cost to the school boards. The
statement said: "Any student over 13 years
of age will be required to pay the adult
admission price if he or she does not present
the official discount card. These cards
are necessary for theatre internal control
and proper conduct purposes."
Misbehavior on the part of a student will
mean the picking up of the identification
card, without which adult admissions will
be required.
A similar plan has also been put into
effect by the theatre managers at Peterborough
and the outcome of the policy in
the two cities is being watched by theatre
organizations elsewhere in Ontario.
Radio, TV Outlets Giving
More Film Title Credits
HARTFORD — Connecticut
exhibition
has been heartened of late by the increasing
attention by major radio and television
outlets to film title credits when
mentioning tunes.
In particular, UA's upcoming "Exodus"
has received dozens of free "plugs" from
radio and television when the theme music
has been aired or telecast in recent weeks.
Moreover, promotion for another UA
release, "The Alamo," was telecast as a
Pontiac Motors "spectacular" from the location
site in Brackettville, Tex., some days
ago, via ABC-TV, and received overwhelmingly
favorable reviews in the bulk of the
Connecticut daily newspapers.
Lou Cohen, Loew's Poll; Ray McNamara,
Allyn; Jack Sanson, Stanley Warner
Strand; George E. Landers, Hartford division
manager, E. M. Loew's Theatres, and
Sperie P. Perakos, general manager of
Perakos Theatre Associates, have been
most conscientious in past years to contact
opinion -makers including radio-television
broadcasters, as regards upcoming product
containing audience - appealing musical
scores, themes, and the like.
These executives, in particular, realize
that a theme repeated often enough can
produce an amazing degree of receptivity.
Stratford Film Event
To Open on August 21
TORONTO—The Stratford Festival Co.
announced the fifth annual International
Film Festival at the Avon in Stratford will
be held August 21-September 2. Invitations
have been extended to a score of countries
to enter pictures at the 24 performances,
matinee and night, during the two weeks.
The announcement spikes a rumor that a
film festival would not form part of the
1961 season which will include three
Shakespeare plays on the stage of the
festival theatre, orchestra and otner concei-ts
during the period of June 19-Sept. 23.
ME-4 BOXOFFICE :: December 26, 1960

—
—
—
—
—
:
which
Mark Time in Boston
After Big Blizzard
BOSTON—Hub boxoffices, after being
blitzed by the worst blizzard in years, were
making a very slow recovery. Only the
"big" holdovers—Butterfield 8, Spartacus,
Cinerama Holiday, Ben-Hur and the arty
Three-Penny Opera—were going well above
average.
(Averogo Is 100)
Astor Spartacus (U-l), 7th wk 125
Boston Cineroma Holiday (Cinerama),
reissue, 3rd wk 125
Beacon Hill Pleose Turn Over (Col), 6th wk...lOO
Capri Inherit the Wind (UA), 6th wk 90
Exeter I'm All Right, Jack (Col), 1 0th wk 1 20
Gary Around the World in 80 Days (UA);
'
Gigi (MGM), revivals, 2nd wk 85
Kenmore Song Without End (Col), 11 th wk 120
Memorial Midnight Lace (U-l), 5th wk 100
Metropolitan Herod the Great (AA) 75
Orpheum BuHertield 8 (MGM), 5th wk 120
New Fenway Three-Penny Opera (Brandon),
2nd wk
Paramount The Amazing Tronsparent Man
130
(AlP) 90
Nile 95
56th 120
Pilgrim
Saxon
Legions
Ben-Hur
of
(MGM),
the (20th-Fox)
wk
Hartford First Runs Are
Snowed Under for Real
HARTFORD — The season's long-anticipated
first snowstorm hit Connecticut
viciously, wreaking havoc with the theatres
throughout the territory for several days.
Boxoffice trade dropped woefully.
Allyn CinderFello (Para); The Flute and the
Arrow (Janus) 1 00
Art— Temporarily shuttered.
Cine Webb The Big Chief (Cont'l); The Night
My Number Came Up (Cont'l) 85
E. M. Loew The Plunderers (AA); Sex Kittens
Go to College (AA) 90
Loew's Palace Foxfire (U-l); Female on the
Beach (U-l), revivals 70
Loew's Poll Legions of the Nile (20th-Fox);
Goddess of Love (20th-Fox) 75
Stanley Warner Strand The Facts of Life (UA);
Five Guns to Tombstone (UA) 90
New Haven First Runs
Fall Below Average
NEW HAVEN—Nutmeg Theatre circuit's
downtown Crown, which normally concentrates
on imports and choice domestic art
product, played an all-horror Pilmgroup
bill.
Crown The Wosp Woman (Filmgroup), Beast
From Haunted Cave (Filmgroup) 90
Lincoln Ivan the Terrible (Janus) 85
Loew's College Legions of the Nile (20th-Fox);
Goddess ot Love (20th-Fox) 80
Paramount CinderFello (Para); Seven Ways
From Sundown (U-l) 95
Stanley V/arner Roger Shermar^ The Plunderers
(AA); Sex Kittens Go to College ( AA) 80
Whalley Ben-Hur (MGM), 21st wk 80
Doug Amos Honeymooning
At Acapulco Festival
HARTFORD—Business, plus pleasure
Doug Amos, general manager of Lockwood
& Gordon Theatres, honeymooning
in Mexico, sent notes from the Acapulco
Film Festival to the Hartford Times. The
material was used as a special column by
amusements editor Allen M. Widem.
10 Merchants in Hartford
Sponsor Kiddies Program
HARTFORD—Ten merchants sponsored
a holiday kiddies show at Community
Theatres' 1,200-seat Colonial Saturday
(2i), through arrangements by Murray
Lipson, circuit general manager.
Tickets were distributed through the
merchants.
BOXOFFICE December 26, 1960
Connecticut-Shot Picture
Nears National Release
HARTFORD—Warner Bros.' "Parrish,"
costarring Troy Donahue and Claudcttc
Colbert, filmed on Hartford suburban locations
this past summer, is slated for
early 1961 national release.
Whether Warners will select Hartford
or another Connecticut point for the world
premiere site is yet to be determined.
Producer - director - scenarist D e 1 m e r
Daves and a troupe of 130 worked for many
weeks in Connecticut on the adaptation of
the Mildred Savage best-selling novel of
the Connecticut Valley tobacco industry.
Newcomer Sharon Hugueny, veteran
Dean Jagger, and TV personality Connie
Stevens are among other principals in the
color attraction.
Springfield Film Council
Aids Hospital Patients
SPRINGFIELD—The Springfield Motion
Picture Council hosted its Christmas
luncheon Friday (16) at the Hotel Shelton.
The arrangements committee consists
of Mesdames Lawrence Delay, Charles
Taylor and John F. Schutt.
Mrs. Charles Denninger an-anged gift
baskets for distribution to 125 young women
at the Muncy state hospital, the baskets
filled with attractively wrapped gifts
of colored handkerchiefs, perfume, soap
and trinkets.
Thunder' Press Break
DANBURY, CONN. — John J. Scanlon
sr., city manager here for Stanley Warner
Theatres, found a Bethel Marine Corps
band member who had appeared in the
Howco states-rights release, "Thunder in
Carolina." and promptly got a rare press
break, in the afternoon Danbury News-
Times, in conjunction with the Palace
playdate. The News-Times included a twocolumn
cut of Sgt. Arthur Muhlfield, posing
with principal player Rory Calhoun.
Elizabeth Taylor Plant
HARTFORD—Lou Cohen, Loew's Poli,
planted a half-page layout in the Hartford
Times on Elizabeth Taylor's colorful
screen career, in conjunction with MGM's
"Butterfield 8." In addition, a local caricaturist
provided a drawing of Miss Taylor
and costar Laurence Harvey for subsequent
Times publication.
Hartford Comic in New Film
HARTFORD—Local showmen are awaiting
initial regional bookings of Allied Artists'
"Sex Kittens Go to College." The
Mamie Van Doren starrer marks the
screen debut for Hartford-born TV comic
Louis Nye, nee Louis Neistat, and long a
fixture of the Guy Hedlund Playhouse,
weekly dramatic series on WTIC, Hartford.
Vandals Invade Theatre
BRIDGEPORT—Police are seeking vandals
who entered the Hippodrome Theatre,
East End neighborhood house, during the
night and caused extensive damage. Nathan
Greenberg, lessee and manager, said
the intruders slashed the screen, broke a
reflector on a projector and forced open
a soda vending machine.
L&G Circuit Adding
Four Operating Units
HARTFORD — Arthur H. Lockwood,
president of Lockwood & Gordon Theatres,
operating 39 indoor and drive-in theatres
in Connecticut, Rhode Island, Massachusetts,
Maine and New Hampshire, has
completed negotiations with the Park
Street Investment Co. and Community
Theatres of Hartford, whereby L&G assumes
exclusive supervision, management
and film booking for the Central, West
Hartford; Colonial, Lenox and Lyric,
Hartford.
Financial terms were not disclosed.
Parsons in West Hartford
Yielding to New Highway
HARTFORD—The 1,200-seat Parsons
Theatre, owned by Maurice J. Greenberg,
is being demolished to make way for a
multimillion dollar east-west highway, extending
from East Hartford, across the
Connecticut river, to West Hartford.
The theatre, half a block from the
i
Stanley Warner Strand is not affected
by the construction move J, has
been closed for many months.
The last exhibitor to maintain a fulltime
film schedule in the downtown theatre
was Bernie Menschell.
Hudson, Mass., Theatres
Closed After 39 Years
HUDSON, MASS.—Following its Saturday
evening ilQi showing, the Hudson
Theatre on Pope street was closed after
being operated continuously since 1921.
Owner Frank Ledgard of Maynard attributed
the closing to declining patronage.
The theatre, one of the most popular in
the vicinity for many years, was completely
remodeled in the past decade and has one
of the most modern screens in this area.
Charles Groves has managed the theatre
for several years.
Four-Opera Series Windup
At Elmwood, Conn., Elm
HARTFORD—Sperie P. Perakos, general
manager of Perakos Theatre Associates,
has concluded a series of four Tuesday
night opera films at the de luxe Elm.
Elmwood, patrons charged $1 for each
performance or $3 for the full series.
Vincent Capuano, theatre manager,
featured a full hour of operatic-concert
music prior to screentime.
Airer Ready for Winter
BRIDGEPORT, CONN.—It will take
more than a foot of snow and drifts up to
three feet to close the Candlelite Pix
Drive-In this winter, according to Manager
Earl Wright. He has purchased a new
all-purpose Jeep to use at the first hint of
snow and has installed the latest type incar
heaters to insure comfort of his patrons.
George Sanders Caricature
HARTFORD—Lou Cohen, Loews Poli,
had a local caricaturist provide drawing
of George Sanders for newspaper publicity
on MGM's "Valley of the Damned."
NE-1

. . . Marlene
. . . Sal
. . Ben
BOSTON
roseph K. Levine, the Boston film producer
and I'xhibitor who has been awarded
many honors for showmanship in the past
year, was released from Peter Bent Brigham
Hospital December 13 after minor
surRery. He had been in the hospital for
a week and hundreds of Boston friends in
the film business visited him. He also held
business conferences with his New York
office staff at the hospital, his top executives
flyinjj in to Boston. Before leaving
the hospital. Levine was presented with
a bound, leather copy of Esquire containing
the article. "Joe Levine Unchained," a
switch on his film title. "Hercules Unchained."
Photographers and executives
brought a touch of Hollywood to the hospital
with the presentation, attended by
wire service representatives and film editors.
Levine left the hospital for a short
convalescence at his Newton home, then
leaves with his family for a vacation at
either Palm Beach or Miami. Fla. He resumes
his globe-trotting January 1. First
stop for the producer will be Tunis, where
he is shooting "Wonders of Aladdin." starring
Donald O'Connor and directed by
Henry Levin, on a seven-week schedule.
Next. Levine goes to Rome for the "Sodom
and Gomorrah" filming start.
The Variety Club of New England members
were outing guests of Judge Dooley at
. .
. .
Narragansett . Buena Vista held an exhibitor's
luncheon for "101 Dalmatians"
Dietrich is booked into the
Colonial Theatre for two weeks, opening
Paul Levi arranged press
January 16 . . .
conferences for British film actor Tony
Wright Preston R. Tisch. president
of Loew's
.
hotel division and member of
the board: Emil Emerling, vice-president
ELV S PRESLEY
»HOTOS
S-xlO"
SnSO P" Thousand
• Black and White |A (Minimum Order l.OOO) •
Glossy Stocli
fab pet,,,;^
^^
""" "'••^
THEATRICAL ADVERTIsiNUO'
Order! 2310 Coss Detroit 1, Mich.
senef/ne
In charge of public relations; Charles E.
Kurtzman. executive in charge of Loew's
out-of-town theatres: Buzz Sherry and
Jim Shanahan were in Monday il2i for
a pre.ss luncheon.
Max Michaels, well-known theatre manager,
was engaged by Bob Ungerfeld, Universal.
New York, to handle exploitation
and public relations on "The Grass Is
Greener" in Boston, Providence and Hartford.
The film opened at the Keith Memorial
here Friday i23i and will open in
Providence Wednesday i28i and in Hartford
and New Haven Friday i30i. Michaels
arranged tie-ups with Boston department
stores on windows for "The Grass Is
Greener."
Bernie Youngstein worked on "The
Alamo" with Joe Mansfield, United Artists
exploitation chief here. The film opened
Friday (23i at Ben Sack's Gary Theatre
Mineo and Jill Haworth were in
for press interviews on "Exodus, " which
opened Wednesday i21) at the Saxon
Theatre . Sack erected a six-foot
neon lettered sign flashing off and on for
"Ben-Hur," wliich moved over to his Capri
Theatre Wednesday (21).
Julie Levinson Arrives
HARTFORD—Norm Levinson. general
manager of the Dallas-based Trans-Texas
Theatres, and Mrs. Levinson report the
arrival of their first child, a girl named
Julie, December 6. Levinson was formerly
assistant to Lou Cohen, manager of Loew's
Poll here.
'Butterfield 8' in Bangor
BANGOR. ME.—The Park Amusement
Co.'s Bijou charged a high of 90 cents
1
70 cents for matinees) during its engagement
of MGM's "Butterfield 8." Children
were charged 35 cents.
The Elizabeth Taylor starrer played
single-featui'e.
Morris Keppner in New York
HARTFORD—Morris Keppner of the
Burnside Theatre Corp. was a New York
business visitor.
2 yeors for $5 Q 1 year for $3 Q 3 years for $7
n Remittonce Enclosed Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
BOXOfflCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
Grant McLean Named
NFB Senior Assistant
MONTREAL—The National Film Board
has announced the appointment of Grant
McLean, director of production, as one
of two senior assistants to Film Commissioner
Guy Roberge.
McLean's title will be senior assistant
and director of production. The NFB said
that Pierre Juneau, executive director, will
continue to be the other senior assistant
to the commissioner.
The position of director of planning will
be filled by Michael Spencer of Ottawa.
Spencer has been chief of the board's liaison
division and head of the Ottawa office.
The senior-level changes were brought
about by the death last August of Donald
Mulholland. director of planning and operations.
Juneau, a native of Montreal, joined
the staff of the National Film Board in
1949 as a field representative in Montreal
an J later was assigned to NFB's London
(England) office to promote the use of
Canadian films in Europe. He was named
s?cretary of the board in 1954 and executive
director in 1957. His duties include
lesponsibility for coordinating all French
services in the board.
McLean, brought up in Yorkton. Sask.,
joined the NFB in December 1941, shortly
after its formation. He was successively
a cameraman, director, producer, director
of photography and executive producer before
becoming director of production in
March 1957.
Spencer was born in England. He joined
the NFB in September 1940 as a film editor.
Prom 1941 to 1946 he was with the
Canadian Army film unit overseas. After
his discharge as a captain in March 1946
hs returned to the board as production
secretai-y. Since then he has been in turn
producer, executive producer, chief of the
liaison division and head of the Ottawa
office.
Ted Tolley Re-Elected
PITTSBURGH—Filmrow Employes Bll
renamed Ted Tolley. MGM shipper, as
president for his 21st term. Also reelected
were Ellwood Ohleger, 20th-Pox,
vice-president: Alfie Kuhn, PFS, treasurer:
Cele Miller mot employed), secretary;
HaiTy Witmer, Columbia, business
agent. Elected to the executive board were
Jack Leff, Lillian Benn, Clara Ray, Harold
Tinker, Ellwood Ohleger and Cele Miller.
Tmstees are Francis Drake, MGM;
Hilda Alvin, MGM, and Harold Tinker.
PFS.
James Totman in Hartford
HARTFORD—James M. Totman. zone
manager for the Stanley Warner Management
Corp.. conferred with Jack Sanson,
Strand resident manager.
Middletown Festival Bows
MIDDLETON. Conn.— Mike Adomo of
M&D Theatres opened a Palace Theatre
Fine Arts Festival with France's "Grand
Illusion" and England's "Raising a Riot."
Fred Waring in Portland
PORTLAND—American Theatre Corp.'s
State booked the Fred Waring stage program
December 13. sellling seats at a top
of $3.85,
NE-2 BOXOFFICE :; December 26, 1960

^ GOLIATH IS BACK«
NOW BOOKING
...in tiis newest
and mightiest
adventure!
MAIIK FORESl • BROOERICK CRftWFORO • [[[NORA RyF[0 m A W OF IHGOMIIDS-I lANES UlUM S SAIM IMBF PiesaliliQl
EMBASSY PICTURES CORP.
JOSEPH LEVINE
20 Winchester Street Boston, Massachusetts
I

. . The
HARTFORD
Dill Daugherty. Connecticut district manaser
for Lockwood & Gordon, met
with Bill Murphy. Cine Webb, Wetheis-
. . . Another
fleld, and Bob Tyrrell, Windsor
Charles Tolisbroughl back
Plaza . . .
MGM's "Teahouse
of the August Moon" at the Newington,
Newington
here was Brookie LeWitt's
revival
booking of
Warners' "The Bad Seed" at the Berlin
Drive-In.
Bill Murphy. L&G Cine Webb, got
another print of Zenith-International's
"Hiroshima. Mon Amour," this one an
original language version with English
subtitles, after the first week's audiences
complained about the dubbed print. In the
main. Cine Webb audiences seem to perfer
subtitles rather than dubbing
Keppner and Barney
. . .
Tarantul
Morris
doublebilled
UA's "Elmer Gantry" and 20th-Fox's
"High Time" at their Burnside, East Hartford.
George E. Landers, Hartford division
manager, E. M. Loew's Theatres, slated
Columbia's "The Wackiest Ship in the
Army" for the regional bow New Year's
Eve at the downtown E. M. Loew's here
. . . L&G brought back U-I's "The Tarnished
Angels" as companion feature for
Paramount's "A Breath of Scandal" at
the Windsor Plaza.
Carl Reiner and Jeff Donnell play the
roles of Deborah Walley's parents in Columbia's
"Gidget Goes Hawaiian."
Coffee, Cake for Patrons
At 'Song Without End'
NEW HAVEN—Spcrie P. Perakos, general
manager of Perakos Theatre Associates,
independent Connecticut circuit, and
Heni-y Cohan, resident manager at the de
luxe Beverly, Bridgeport, set up a special
de luxe gimmick for the Bridgeport bow
of Columbia's "Song Without End," serving
free coffee and cake, through a tie-up
with a prominent local restaurant on
opening night. A piano company representative
provided entertainment.
The film opened day-and-date at the
Perakos Beverly and the Stanley Warner
Merritt.
Barbara Nichols on Cover
NEW HAVEN—The Sunday Herald,
statewide weekly, with editions for key
Connecticut cities, provided magazine
cover space for stills of Barbara Nichols,
principal player in MGM's "Where the
Boys Are."
Fine Arts Appointment
HARTFORD—Allen M. Widem. Hartford
Times amusements editor, has been appointed
by Mayor DeLucco to a two-year
term on the Hartford Fine Arts Commission.
'Ben-Hur' Leaves Portland
PORTLAND—The Strand Theatre has
concluded an eight-week engagement of
MGM's "Ben-Hur."
NEW HAVEN
The Starlite Drivo-ln, closing for the
winter, thanked its patrons via a
newspaper ad, the copy reading: "Thanks
for a wonderful season. We wish you and
yours the best of everything in preparation
for the glorious yuletide season ahead
. . . Meanwhile, we are already making
plans to welcome you in the spring!"
R. C. Tolls of Tolls Theatres personally
endorsed Columbia's "Song Without End"
in Meriden Theatre, Meriden. newspaper
Bozo, the clown, and Princess
ads . . .
Ticklefeather, played kiddies shows at
the SW Merritt. Bridgeport, and Palace,
Danbury.
Len Sampson, Bob Spodick and Norm
Bialek of the Nutmeg circuit sneakpreviewed
Continental's "It Happened in
Broad Daylight" at the Lincoln, New
Haven . W. T. Grant Department
store sponsored two kiddies shows at the
SW Roger Shennan here, zone flagship.
The tickets were distributed through the
store. In addition, Irving Hillman, SW
zone ad-publicity manager, set up a "Bring
a Toy" kiddies show on a recent morning,
admitting youngsters bringing toys to be
distributed to the needy. A local furniture
store picked up the performance tab.
Interstate of New England's Bradley.
Putman. gave free gifts to youngsters attending
a Saturday matinee. Screened
were Warners' "Ocean's 11" and Columbia's
"The Killers of Kilimanjaro."
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
Address your letters to Editor,
"Exhibitor Has His Say," 825
Van Brunt Blvd., Kansas City 24.
Mo.
BOXOFFICE
Al-ways in the Forefront With the News
NE-4 BOXOFFICE December 26, 1960

1
—
—
IMMEDIATE REPEAL DEMANDED
OF MARITIMES THEATRE TAX
Exhibitors Ass'n Brief
Bares Members' Plight
To New Government
ST. JOHN—Immediate discontinuance
of the provincial amusement tax, which
takes about $11 out of every $100 received
at the boxoffice, is asked in a brief adopted
by the Maritime Motion Picture Exhibitors
Ass"n for presentation to New Brunswick
Premier Louis Robichaud and his executive
council in Fredericton.
Repeal of the tax, first adopted as a
wartime emergency, is urgent, the theatre
owners assert, because of the "sick" condition
of their business. Gross receipts of
New Brunswick theatres (excluding the 11
to 12 per cent amusement taxi dropped
from $2,158,825 in 1956 to $1,623,917 in
1958, the last year for which official figures
are available, the brief points out.
ONE MILLION DOLLAR DROP
"To say the least, a one million drop in
a two and a half million business is very
serious," the theatremen affirm. "In 1958
we had a potential seating capacity of
18,644,577. There were 3,889,629 paid admissions
($3.53 per capita, compared to
$6.02 in 1953^ —a little like a pulp mill
operating on one shift every other day
instead of three shifts a day—not a very
profitable form of operation.
"Obviously we were much worse off in
1958. You may take our word for it that
our condition in 1960 is far more lamentable."
Lastest Dominion Bureau of Statistics
figures, included in the brief, show that
New Brunswick per capita expenditures
for motion pictures in 1958 were the third
lowest in Canada, above only those in Newfoundland
and Prince Edward Island. On
the other hand, the New Bninswick
amusement tax is next to the highest.
The above facts and figm-es were presented
in support of the exhibitors' contention
that the theatres "simply just
can't afford this unjust, illogical and discriminatory
taxation" any longer.
ASSETS TO COIWMUNITY
The theatres are important to the community,
and to the province; they spend
more of their gross receipts locally, more
so than almost any other business; they
provide employment; they advertise in the
local newspaper; they use local utilities
and services; they pay real estate and
business taxes, and are just as much of a
local merchant as, for example, the corner
diaigstore, the brief states.
"We submit, therefore," it continues,
"that we are a legitimate, useful and
necessary business to the community. We
neither demoralize its citizens nor waste
their time. We don't 'run off with their
money. If we are of such value to the community
and the province, we should be
worthy of taxation respect accorded most
other retail business."
A cardinal argument in the theatremen's
BOXOFFICE December 26, 1960
case is that for more than 40 years they
have submitted to an unjust share of taxation—more
than any other business pays
—because they could afford it; now they
are asking, not any special relief or benefit;
they seek only that the special unfair
taxes be removed from their backs and
they be taxed on the same basis as other
businesses.
Furthermore, they contend that the
difficulties of the theatre business are
largely beyond the exhibitors' control, and
fair treatment on the tax level is imperative.
SIX MAJOR OBSTACLES
'The decline in attendance is caused by
many things," they assert, "all adding up
to constantly increasing opposition—opposition
not only from other businesses
(against which one cannot object) but
from govermnent at all levels. We summarize
as follows:
"TELEVISION: Coming on top of everything
else, television is, of course, the
medium that hurts us the most. Under
ordinary circumstances, it would be a
tough enemy, but in this country it is
subsidized with public money by the govermnent
of Canada, and throughout much
of the land probably would be impossible
without this assistance. We not only receive
no subsidy, but have been placed
in the peculiar position of paying taxes,
or having paid, taxes that represent omshare
of the cost of causing our own destruction.
AN INDIRECT TAX
"CENSORSHIP: The cost of censorship
is, in effect, an indirect tax which must
be borne by the theatre. Its cost to the
producers and distributors is considerable,
and is merely passed on to the theatre.
Film censorship in Canada is considered
a pi-ovincial matter, whereas television is
a federal one. Thus films enter the home
freely, not only during the time theatres
are open but at other hours, and on Sunday
when theatres are closed in every
province except Quebec. Thus censorship
for theatres is carried on in a climate of
absurdity.
"RESTRICTED OPERATION: The climate
of absurdity referred to above with
reference to censorship applies equally to
the fact that no one seems to object or
find it evil to bring the motion picture
to the home on Sunday. Yet it is contrary
to law to show even the same thing at the
same time in a theatre.
"Not only is our principal opposition
given government subsidy and freedom
from some of om- taxes but it enjoys 52
more days per year of business operation
the equivalent of giving a theatre from
52 to 260 more shows per year. Further,
it could be our most lucrative day of the
week as it is for television.
"TAXES AND LICENSES: The motion
picture theatre seems to have been the
'sitting duck' for a long time for all forms
of tax. For over 40 years, we've enjoyed
our own unique form of an 11 to 12 per
cent sales tax. Other business howled when
it got a 4 per cent sales tax and still complains
of 3 per cent.
"We must pay to the province our own
unique form of license fee, 5 to 20 cents a
seat, according to the size of the town. At
an average of 21 per cent capacity in
1958, this amounts to a license cost of
25 cents to $1 per seat used. Most, if not
all other businesses which are licensed pay
a moderate or token fixed fee.
"Some towns charge a license. In all
cases, the theatre's assessment for real
estate, business, and or school taxes is
very high. There have been cases where
a theatre, which has failed from lack of
patronage, has been unsalable because of
the high assessment on the building
higher than any other business would be
willing to pay.
BINGO BIG COMPETITOR
•ILLEGAL OPERATION: Next to television,
our biggest opposition is usually
bingo, an illegal game which consequently
has no legal existence, no enforcement of
laws of public assembly or any other similar
laws, no taxes to any government, no
responsibility. If the motion picture business
was declared illegal and still allowed
to operate, it would no doubt again become
quite profitable.
"Horse-racing, as practiced in this
province, is often if not usually illegal. It
pays a tax on the pari-mutuel lour only
quasi-legal form of gambling) and an
amusement tax on admissions. However,
this is largely circumvented by apparently
issuing more passes than tickets.
"The motion picture industry is quite
willing to obey the law and has. we believe,
a good reputation in this respect.
We would be less than human, however,
if we did not gaze with envy on those
members of our opposition who seem less
careful. It is our opinion that laws concerning
public safety, fire hazards, etc.,
etc., are much more strictly enforced
against the theatre than, for instance,
commercial sport. Certainly there is a
difference between the enforcement of and
the ease of collection of the amusement
tax on the theatre as compared to commercial
sport or itinerant entertaitmient."
The New Brunswick exhibitors also point
out that the plight of motion picture theatres
has been recognized in Great Britain
and the U.S., where the amusement tax
has been abolished.
Rail Strike Is Reset
OTTAWA—The railway strike scheduled
for December 3, which was abandoned because
of parhamentary action, has been
reset for May 16, the day following the
expiration of the ban imposed by an emergency
measure of the Canadian government,
it is announced by Frank H. Hall,
negotiator for the rail unions. The film
industry has laid over its special plans for
the servicing of theatres until next May.
K-1

'
. . Wilf
. . Larry
. . The
—
WINNIPEG
Ctuart McQuay. recently appointed by
20th-Pox to mannRC the Winnipeg
binncli, first entered the industry as a
shipper with Rank
^^^^^^^^^^^^
^^^^^^^^^^m Calgary
^^^^^V^^^^^H where he pix>-
^^^^B ^H moted to booker and
^^^^K^ ^H then to
^^^Vs ^ j^H 1955
McQuay
^I^^B^B ^^i transferred to Win-
branch
jV^I^C^ ^^H nipeg
^ ^^^V^ ^^^H manager. In April
|^^^^A|r^^^^| 1960. when distribu-
^^L^^^^ ^^ tion of Rank product
^^*
Stuart
McQuay
was taken over by
20th - Fox, he was
transferred to Vancouver
as special sales representative. Mc-
Quay married in 1950 and now has three
daughters ages 7. 5 and 2.
Bob Hunritz reported that the theatres
and Filmrow contributions to Community
Chest had reached 123 per cent of quota.
Hurwitz chaired the local Chest drive
within the industry, assisted by Abe Feinstein
and Lil Martin ... A two-day theatre
workshop was conducted in Brandon
under the direction of John Hirsch, founder
and director of the Winnipeg Theatre
Centre.
Current newspaper, television and radio
advertising indicates keen competition between
three television channels for the
favor of local viewers. The number of outside
antennas now visible indicates much
local interest in programming of the Pembina
channel, which is carrying professional
football and other USA network
programs not previously seen here.
Harry Prygrocki announced that the officers
of the MMPEA are taking immediate
action on decisions made at the recent
annual meeting. A further strong plea to
the government of Manitoba for removal
of the amusement tax from movie tickets
has been made. Action on other matters is
in process, including the question of Sunday
movies.
Dave Carr reports a successful appeal of
real estate assessments of the Lyric Theatre,
Minnedosa. This theatre was closed
for two months during the summer due to
lack of business. The case placed before
the court of revision was based upon economic
obsolescence.
lo w's Hartford
Conierence
HARTFORD— Bill Elder, newly named
eastern division manager for Loew's Theatres,
conferred with Lou Cohen, Loew's
Poll, and Mrs. Ruth Colvin, Loew's Palace.
West Coast Booking Associates
NEW LOCATION
1037 W. Broadway
REgent 6-5484
Vancouver QET Post
Sought by Nearly 200
VANCOUVER— Nearly 200 applications
have been received for the position of
Queen Elizabeth Theatre manager. This
IS almost double the number submitted the
first time the job was filled in December
1957.
The first manager, John Pannicker, was
fired, effective last September. He has
since been charged by police with theft
and dealing in forged cheques.
Several of the new applications come
from England but most are from Canada
and the U. S. Seven are from city employes.
City personnel director B. H. Peterson
and Auditorium commission chairman
Reg Rose will screen the applications.
The new manager is expected to take
over the position in March. The job pays
$729 to $849, depending on qualifications.
Meanwhile, Panrucker made his ninth
appearance in police court without any
indication of when he will go to trial. He
was remanded with bail continuing at
$10,000. Prosecutor Roland Bouwman said
the recent adjournments were to give
Robin Heather, Panrucker's new lawyer,
a chance to study the case.
VANCOUVER
The International Cinema, described as
the "proud showplace of Vancouver's
early show business." has closed its doors
after 68 years of operation. The Cinema,
which first opened as the Opera House in
1892, has been leased by Famous Players
since 1947. No plans have been disclosed
for the future. The theatre operated as
the Opera House from its opening until
1913. when it was named the Orpheum. It
became the Vancouver in 1928 after the
present Orpheum was built. By 1935 it
had become the Lyric and continued under
that name until 1947 when it became the
International Cinema.
Barney Regan manager of the Closed
Cinema, has been moved to the FPC office
here as British Columbia booker, succeeding
Ted Ross, who has joined 20th-
Fox in the same capacity . Katz,
booker at 20th-Fox, was promoted to salesman
to succeed Stuart McQuay, transferred
to Winnipeg as manager, where he
succeeded L. Geller. The latter was shifted
to Toronto . Keelan, assistant at
the Cinema, has moved to the Stanley.
.
Jimmy Adams resigned as manager of
the Odeon Circle and he and his family
are moving to California city
council at Penticton has banned bowling
on Sunday after receipt of a letter from
the Pines Drive-In Theatre, which protested
that it was unfair to prevent movies
on Sunday and permit bowling . . . The
Les Pope,
Pines now is up for sale . . .
advertising executive for Famous Players,
w'as back on the job following a five-month
trip in Europe.
Jack Jackson, new president of the local
Picture Pioneers who was MGM office
manager, now is managing Hycroft Towers,
a block of apartments. Steve Rolston of
Astral Films was elected secretary-treasurer
of the Pioneers.
XinderFella' Okay
In Toronto Start
TORONTO—There was little in the way
of boxoffice activity in the week before
Christmas, during which most managers
were busy with paper work on coming attractions.
Two new pictures bowed in. with
"CinderFella" at the Imperial getting the
edge in patronage over "Legions of the
Nile" at the Carlton. "The Alamo" at the
Tivoli also had fair success.
(Average Is 100)
Corlton— Legions of fhe Nile (20th-Fox) 100
Hollywood—The Dork at fhe Top of the Stoirs
(WBl, 6th wk )00
Hylond— Pleose Turn Over (Col), 6th wk 100
Imperiol—CindcrFcllo (Pore) 105
Loew's— Butterficld 8 (MGM), 7th wk 100
Nortown— Sunrise at Compobello (WB) 100
Tivoli—The Alomo (UA), 6th wk 105
Towne—The Love Gome (SR), 3rd wk 100
Un.versity— Ben-Hur (MGM), 52nd wk 100
Uptown Midnight Loce (U-l), 8th wk 100
Only 3 Hit Average
In Dull Winnipeg
WINNIPEG—The impact of
pre-Christmas
competition for the theatre patron's
time resulted in a poor week here during
which only three attractions reached average
attendance levels.
Capitol—The Angel Wore Red (MGM) 75
Gaiety—Ben-Hur (MGM), 1 7th wk 1 00
Garrick—Don't Ponic, Chops (Affil'd); I Only
Arsked (AftiI'd) 100
Lyceum—The Nights of Lucretia Borgio (Affil'd);
Because They're Young (Affil'd) 75
Met—G. I. Blues (AtfI'd), 2nd wk 100
Odeon—Midnight Loce (EU), 5th wk 90
'Alaska' Has Good 3rd Week
In Mostly Quiet Vancouver
VANCOUVER — Competition from
Christmas shopping combined with tough
weather conditions gave theatres a bleak
time here. Only "North to Alaska" and
"Wild Strawberries" provided bright spots,
businesswise.
Capitol—North to Alaska (20th-Fox), 3rd wk...Good
Orpheum—G. I. Blues (Pora) Fair
Plaza—The Lost Days of Pompeii (UA) ..Moderate
Strand— Desire in the Dust (20th-Fox) Poor
Stanley—Ben-Hur (MGM), 44th wk Fair
Studno—Wild Strowberries (IFD) Good
Vogue— Inherit the Wind (UA) Fair
Three New Films Bow
In Moderate Montreal
MONTREAL—Leading cinemas here reported
favorable boxoffice results reflecting
both the fair programs and beginning
of wintry days. At the Seville Theatre,
"The Alamo" in its fifth week continued
to provide good houses, while at the Alouette,
the outstanding "Ben-Hur," on its
last leg after a run of 52 weeks, continued
to be a good attraction. On December 22,
"Ben-Hur" was replaced by "Spartacus,"
which is being shown on a reserved-seat
basis, with prices ranging from $1.50 for
matinees to $2,50 on Sundays and holidays.
Alouette— Ben-Hur (MGM), 52nd wk Good
Avenue—The Man Upstairs (SR) Good
Copitol—The Apartment (UA), 4fh wk Good
Imperial— This Is Cinerama (Cinerama), 21st
wk
Good
Kent—Happy Is the Bride (SR) Good
Loew's—Midnight Loce (U-l), 2nd wk Excellent
Paloce— Inherit the Wind (UA) Good
Seville—The Alamo (UA), 5th wk Excellent
Westmount—Conspiracy of Heorts (Para), 3rd
wk
Excellent
The science-fiction film, Columbia's
'Most Dangerous Man Alive," stars Ron
Randell, Debra Paget and Elaine Stewart.
K-2 BOXOFFICE December 26, 1960

^
^ GOLIATH IS BACK^
NOW BOOKING
...in
his newest
and miglitiest
adventure!
presents
AND THE
"@(o)[L(fi)ai©®[?'
MARK FOREST • BRODERICK CRAWFORD • ELENORA ROFFO AND A CAST OF IHBK
-
« IMS H NIHH % MEl Z MIHF Presmlalioa
CONTACT YOUR sJlmanlaaru 1^ ^ntEJinatLoruzL EXCHANGE
I. H. ALLEN
130 Carlton St.
TORONTO, CANADA
E. V. ATKINSON
5975 Monkland Ave,
MONTREAL, CANADA
ASTRAL FILMS
ABE
KOVNITZ
501 New Hargrove BIdg.
WINNIPEG, CANADA
LIMITED
GOW
JACK
714 Eighth Ave., West
CALGARY, CANADA
E. WHELPLEY
162 Union St.
ST JOHN, CANADA
A. E. ROLSTON
2182 W. 12th Ave.
VANCOUVER, CANADA

. . . Manager
. . Distributors
"
MONTREAL
gen-Hur," the MGM release which had
been at the Alouette Theatre sliRhtly
more than 52 weeks and which has been replaced
by "Spartacus," has been declared
this city's biRKcst boxoffice success of all
time. From now on "Ben-Hur " will be
shown throughout Quebec Province. Opening
engagements were: Capitol. Trols
Riveres. and the Noi-anda. Noranda. December
21: Granada. Sherbrooke: Drummond.
Drummondville: Imperial. Chicoutimi.
and Bellerive. Valleyfield, December
23.
"Son Seul .%mour." a musical in color,
after being shown at the Canadicn Theatre
here and breaking all records of assistance,
w-as taken off the program because
of a scheduled film. However, following
its continued success on Quebec
Province circuits, it is being brought back
to the Canadien where it will be shown
12 days. It will then be replaced by "La
Danseuse et le Bon Dieu."
Michael Costom of Grimco Amusement
and Cine-Art Film Distributors and ow'ner
and operator of both the Canadien and
Plaza theatres here has returned from a
business trip to Europe. He visited France
and Germany, where he selected many
outstanding films to be presented at both
the Canadien and Plaza and also to be
distributed by his company. Costom
traveled by plane and spent some 25 days
in Europe. He bought French films, as well
as German. Italian, Mexican and Spanish
productions dubbed in French. Most of
them are in color, Costom said, although
a few are in black and white. Films purchased
will first be shown at the Canadien
and Plaza. Then they will be distributed
in both Montreal and through the Province
of Quebec. Costom will disclose the
titles of his newly bought productions soon.
To help in promotion of "Spartacus," a
preview of the Universal-International release
was held for the press, radio, television
and film industry people.
Bill Trow, who is recuperating nicely at
home after a quite severe illness, is making
short appearances at his office . . . Andi-e
Besse, son of Aiinand Besse of Best Theatre
Supply, and Mrs. Besse, will be married
the day following Christmas to Therese
Tanguay. After the church ceremony,
and reception, the young couple will motor
south of the border for their wedding trip.
United Amusement Corp. and Consolidated
Theatres managers, as well as officials
of the two firms, including Lester
Adilman, president, Thomas Cleary and
In Eastern Canada 6
For prompt service, technical Know-How, y
All repairs and Large stock of
replacement parts
Remember
BEST THEATRE SUPPLY REG D
4828 St. Denb Street
Montreal
VI 2-«762
Marcel Gariepy. were guests at a buffet
reception given by the Maple Chip Co.. at
lis plant on St. Hubert street. The hosts
also presented gifts to everyone.
Boll Telephone Co. of Canada's screen
showings from its Assembly Hall in the
head office building continue popular. Currently
being shown are "Magic Fiddle" and
"Four Voice on the Telephone" . . . CaniiUe
Louvais has replaced Jean Burrows as
cashier at 20th Century-Fox . . Booking
.
visitors at the local film exchanges were
Mr. and Mrs. Emile Vachon. Royal, St.
Evariste; Mr. and Mrs. Leduc. Normandie.
Stc. Marline, and Paul Cendixsn, Laurier,
Victoriaville.
ST. JOHN
H fire in the St. John Exhibition Stables
took the lives of seven race horses,
two of which were owned by Wellington
Wiggins, co-ow-ner of the Fundy Drive-In,
Lancaster, N. B. . . . With the CPR strike
set over by Ottawa edict at least to May
1961, distributors and exhibitors are
breathing easier.
With the change of government in New
Brunswick the three members of the board
of censors have been replaced. The new
members are Margaret Branscombe, Agnes
Gallant and Ralph Gale. A fourth will be
added. George S. Enos is chairman of the
board. The board offices and screening
room will move into the new Provincial
building in St. John soon.
Kay Ryan, booker and cashier at the Allied
Artists and IFD office, retui-ned from
a two-week vacation in Boston . . . Flora
Thuiston, Warner Bros, booker, was on a
vacation and exhibitors
.
gave Gordon Lightstone jr., local 20th-
Fox manager, a going away party. A set
of gold cuff links was presented to him. He
takes over the Montreal branch.
The film industry held its Chiistmas
dinner and dance at the Admiral Beatty
Hotel the 15th. Approximately 45 attended.
OTTAWA
J'he Auto-Sky Drive-In on the Baseline
road, an operation of Ben Freedman.
has finally called it a season. It was the
last of four ozoners to close in this area
Bill CuUum of the Capitol,
largest theatre in the Capital city, held
"G.I. Blues." the new Presley picture, for
a second week. Manager Ernie Warren had
a similar holdover for "Fate of a Man" at
the Little Elgin while the Nelson got two
weeks on "Black Orpheus."
No mention is made of any increase in
fees for motion picture theatres in the
filing of new copyright rates for 1961 with
the secretary of state by the Composers,
Authors and Publishers Ass'n of Canada.
However, the Musical Protective Society
of Canada entered objections against revision
of music fees for various users including
fairs, arenas and shopping centers.
The fees are unchanged for radio and
television programs.
TORONTO
Two more towns in Ontario, Richmond
Hill and Cochrane, have decided in
favor of Sunday motion picture shows in
referendum votes. In North Bay, the
voters approved Sunday sports but rejected
Sunday theatre performances . .
.
The Canadian "The Abbey on Monte Cassino.
" produced by Arthur J. Kelly of
Brantford. ran four days in its premiere
engagement at the Famous Players Capitol
at Brantford.
. . .
Stan Margulies of New York spent a
busy day here in advance of the opening
of "Spartacus" at Loew's Uptown, while
Miss Miachel Pollock of Cinemiracle Piclures
made the rounds for the Eglinton
engagement of "The Windjammer"
The Imperial had an enthusiastic audience
of juveniles and parents for the Saturday
morning invitation preview of "CinderFella,
' prior to its regular engagement.
Radiant in-car heaters have been installed
by 20th Century Theatres in the
401 Drive-In at London for operation all
winter . . . For an after-wedding party
for guests at the marriage of Lionel Conacher,
football star, and Judith Wilson,
entertainment was provided by Frank H.
Fisher. Canadian Odeon executive, with a
private screening of "Make Mine Mink,"
with supper afterwards.
Two film stars in last week were Eva
Gabor from Hollywood and Michael Craig
of England. The 31 -year-old Craig has
appeared in numerous British films, the
latest being "The Angry Silence," to be
released in January . . . Chairman Ernie
Rawley of the Variety house committee
has opened the yearend staff gratuity fund
to which barkers are invited to make contributions
for clubroom employes, for
whom tips are prohibited.
New seats have been installed in the
Paramount at Hanover by owner Clayton
Rahn ... As a treat for juveniles, downtown
merchants of Windsor sponsored a
Saturday morning free show at FPC's Palace
and Vanity, the total attendance being
3,200, according to Ed Lamoureaux, manager
of the Palace.
There was a strong advance sale of reserved-seat
tickets for "Spartacus," which
premiered at Loew's Uptown on the 22nd,
and "The Windjammer," which opened
the 23rd at the Eglinton. This brought to
four the number of hard-ticket runs in
town, with "Ben-Hur" rounding out a year
at the University and "The Alamo" in its
six week at the Tivoli. The "Spartacus
premiere was sponsored by the Leaside
Shriners.
Correction
Toronto—In reporting the appointment
of Joan Shields of Toronto as
new international corresponding secretarj-
of the Women of the Motion Picture
Industry, the international president
was inadvertently listed as Ruth
Frankson instead of Florence Long.
Our deepest apologies to both ladies.
K-4 BOXOFFICE December 26, 1960

.
1 ol|
raV
• ADLINES t EXPLOITIPS
• ALPHABETICAL
INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• KEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANOISING IDEAS
THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G
:^
'Privaie Property'
Comeon on Campus
College boys in the Denton, Tex., area
were invited to bring their sweatshirts to
the Fine Arts Theatre and get them stenciled
in red paint "PRIVATE PROPER-
TY," the name of the film, to give to
their girls. The invitation was advance
and current, principally via a display set
in front (see reproduction)
R. L. Lynch, the Fine Arts manager,
had one of his cashiers who is very friendly
and enjoys meeting people to dress in a
stenciled sweatshirt and toreador pants to
ride around town in her convertible car,
sitting atop the back seat and telling about
"Private Property." The car also was
stenciled with the film title, theatre and
playdates.
A 'Fantastic' Run
"Ben-Hur" ran four weeks at the Algoma
Theatre in Sault Ste. Marie, Ont.,
which is considered "fantastic" in that
town where the "Ben-Hur" prices were
considered very high. Murray Summerville,
the Algoma manager, reports his
promotion started off with a screening
about a week prior, and included an interview
with an MGM publicist, sent in at
Summerville's request.
In Handcuffs for
'Ghosts'
Ernie Tetrault went through a bit of
horseplay on his Home Fare show on
WRGB television program at Schenectady,
N. Y., in promotion of "13 Ghosts" at
Proctor's Theatre. Ernie snapped a pair of
handcuffs on his wrists, explaining that
they would hold him to his seat when he
saw "13 Ghosts," which he described as a
spine-tingling drama.
Teen-Beat Radio Program From Stage
Adds to Boxoffice Take Six Weeks
A six-week series of Saturday matinees
featuring broadcasts from the stage of the
Capitol Theatre in Union City, N. J., of
radio station's WNTA's Teen-Beat program
resulted in better than average boxoffice
business.
The Capitol is a 1,863-seater with a 95-
cent top admission managed by Paul
Reynaud.
The program consisted of stage dancing,
appearances by teenage record artists,
with prizes of records and passes to the
theatre for the following Saturday's show.
The theatre received six nights of plugging
over the radio station, concentrating
on the Teen-Beat show but mentioning the
current screen program, all free.
A 40x60 was made up every week listing
the record artists appearing, plus trailer,
newspaper ads and theatre program.
Reynaud reports he booked Sandy Becker
and His Friends, who does a children's
show on television with his dog and puppets,
for a special Saturday kiddy show
on the Capitol stage, and ended with a
better than average take.
"Becker kept the kiddies in stitches, and
they liked him," Reynaud reports. "But
one drawback was we had only the small
children—the older ones stayed away."
Added was a screen attraction. Promotion
was via screen trailer, 40x60, theatre
program and newspaper ads.
Clock Display in Lobby
And Store for 'Machine'
For "Time Machine," Jim LaFarr of the
Seneca Theatre at Salamanca, N. Y., arranged
a striking display of clocks in a
jewelry store, matched by a similar one
in the lobby. Both displays had appropriate
tiein cards. A special front was put
up with three-sheet cutouts from the picture,
and a large sign (like a clock i hung
from the marquee with this copy:
"Time Waits for No One. But You Can
See . . . etc."
A contest was arranged with the local
radio station based on the H. G. 'Wells
question, "What three books would you
choose if you were to start civilization all
over again." The first most thoughtful
replies got guest tickets.
Woodford Pridemore rented the Paris
Theatre, Paris, Ky.. to ten local merchants
for a Christmas kiddy show.
This fly was the first attempt of Paul Reynaud,
manager of the Capitol in Union City N. J., to make
a monster by the do-it-yourself way. He used old
newspapers, plaster of paris, coat hangers, and
cellophane window shades (found in an empty store).
The body was built of the old papers (in a mastic
mass), the wings and eyes of cellophane and the
legs of the coat hangers. Red blinker lights were
arranged behind the eyes. As seen above, the
monster was suspended from the ceiling ten days
in advance with a six-sheet for background. The
cost was a couple of bucks.
Presley Impersonations
Pack Dayton Colonial
An Elvis Presley impersonation contest
on the stage of the RKO Colonial in Dayton.
Ohio, drew ten crew-cut rock and roll
singers, and packed the house with paying
customers for "G. I. Blues."
Manager Jack Houbler had Stan Scott
of radio station WING emcee the affair,
with instructors from local dance and
singing schools acting as judges. The Hauer
Music Co. gave the winner a $100 Gibson
electric guitar, and a jeweler awarded a
Parker pen and pencil set to the runnerup.
The RCA distributor awarded each contestant
an Elvis Presley "G. I. Blues" album,
and passed out over 1,000 paper overseas
caps to patrons. The president of the
Elvis Presley Fan Club presented the prizes.
The local radio station and newspapers
extended good coverage to the event.
The Presley film turned in one of the
Colonial's biggest weeks in months.
BOXOFFICE Showmcmdiser Dec. 26. 1960 — 203 —
1

Santa Claus Visits Arnold Gary's Theatre
13th Year; 45 Merchants Join in Festivity
The entire Arnold Gory fomily is active in the operation of the Homewood and West End theatres
ot Birmingham, Ala.—his wife, daughters Vicki and Ann and son Butch. Above Butch is shown
dressed as o clown with the Christmos queens and kings chosen from elementary schools to welcome
Santo
Claus.
Santa Claus arrived in Homewood, suburb
of Birmingham, Ala., the day after
Thanksgiving under the auspices of Arnold
Gary, owner of the Homewood Theatre.
This is the 13th straight year that
Gary, who also owns the West End Theatre,
has brought Santa to the community.
Gary said some 45 merchants participated
with him in the promotion which
gave each merchant a group of tickets to
give away, a window poster, and a signature
space on either a full-page twocolor
ad in the weekly Shades Valley Sun
for Homewood mei'chants, or a sig space
on a half-page ad for nearby Edgewood
merchants.
Some 35 of the merchants also participated
in Gary's two-week Christmas greeting
trailer.
Santa arrived on the parking lot behind
the theatre at 10 o'clock Friday morning
by helicopter. He was greeted by the mayor
of Homewood and a delegation of kings
and queens from the second grades of five
Homewood and Edgewood elementary
schools. At the theatre's first show at 1,
the children participated in an audience
applause contest to determine the king
and queen of the celebration.
Before the theatre opened, and between
stage appearances later, Santa appeared
in participating stores distributing chewing
gum and greeting children.
Gary used a large poster in front of the
theatre announcing the landing and other
details of the promotion. The free tickets
admitted anyone, no age limit, during the
matinee or evening to see "Public Enemy
No. 1" with Red Skelton.
Photogi-aphy plays an important part in
all Gary promotions. He took many still
pictures and 35mm movies of the Santa
Claus landing by helicopter and other
festivities for a Christmas week newsreel
showing.
The writer would estimate that some
2,000 persons were pi-esent for Santa's arrival
and Gary reports that the theatre
turned away patrons at the first two
shows.
"We still sold more tickets," he noted.
tlian is normal on a Friday^—especially
with a three-year-old picture I had also
shown the day before. Our concessions
business was at least tenfold better."
Both the West End and Homewood are
essentially family theatres. The Gary children
were very much in evidence through
this promotion.
Arnold jr., better known as "Butch," was
cleverly costumed as a clown for the delight
of visitors. Ann and Vicki were carrying
film and cameras and lomning other
errands. Mrs. Gary had a birthday party
inside the theatre.
This is just an example of the type of
promotional work done by this twotime
BoxoFFicE citation winner. The value of
this particular promotion for subrun
houses is shown not only by Gary's success,
but by the fact that at least one
other local showman has begun to sell the
promotion at Gary's suggestion.
Helping Patrons Enjoy
Show Better Is Asset
Theatremen learned one important thing
from the "Psycho" timed admission gimmick—the
public will put up with an inconvenience
if it's for better enjoyment.
Reports come from Ontario province in
Canada and from widely separated sections
of the U. S. that many managers
are stressing the importance of seeing certain
pictures in proper order for full enjoyment.
Starting times of features are
being listed more prominently, some with
a suggestion that the best way to view the
film is literally from the beginning to the
end.
Noted are such lines as— "For your added
enjoyment see it from the beginning"
or "We urge you to see this feature from
the start." Appearing are signs, "No one
will be seated during the final ten minutes,"
this so the audience will get the full
effect of the story's climactic ending.
AU of which helps make a
good picture
that much better—in terms of patron enjoyment.
10,000 Call Cords Stir
Protests to 'Call Girl'
Ten thousand business cards reading,
"Miss Bobbie Williams . . . Girl of the
Night. For an Evening's Entertainment,
Call 723-1242," got such a response in
Wichita Falls, Tex., that the police department,
in answer to protests, asked that the
distribution be slopped. Fred McHam,
manager of the Strand, complied since he
liad only about 100 cards left at the time,
and "Girl of the Night" was in its fourth
day.
Police received numerous calls from local
citizens accusing police of laxity in "permitting
prostitutes to solicit freely on the
city streets."
Since the telephone company was unable
to install an automatic answering machine,
McHam rigged up a substitute. He
had a new line installed at the theatre, had
a record player with a tape-recording of
tire following:
My name is Bobbie Williams. I've been
told I'm beautiful enough to be a model,
chic enough to be a debutante, desirable
enough to be a wife—yet special enough to
be none of these. I have no legal occupation.
But I live on Park avenue, wear mink
furs and earn about $20,000 a year. You'U
find out how, where and why in my intimate,
authentic personal story in "Girl ot
the Night," based on my revelations in the
widely discussed best seller, "Call Girl."
Three girls then were hired to answer
the calls with the tape-recording. About
900 calls came in daily. The girls went
through nine records, two needles and
nearly ruined their own nerves. Calls kept
coming in nearly a week after the film
closed.
A young woman carrying a hatbox was
used on the streets passing out the call girl
business cards, which also caused quite a
stir.
"I don't believe that anything has caught
on and gone through our town as much as
these 10,000 call cards," McHam reports.
"This was the talk of Wichita Falls for
days."
Daily in Karachi Joins
Tieup
In 'Fugitive'
Two Necchi sewing machines were obtained
from the importers for awards in
a drawing-coupon promotion conducted
through a leading newspaper for the showing
of "The Fugitive Kind" at the Palace
Theatre in Karachi, Pakistan.
Through the years a fine working understanding
has developed between the
publishers of the Leader, Karachi daily,
and the operators of the Palace. The Leader
runs large size copy plugging the drawing,
etc., sometimes through as long as
eight weeks. Coupons appear in the paper.
To be eligible for the prizes, these coupons
must be deposited in a box at the theatre,
each one with a theatre ticket stub.
Altaf Gauhar, chief controller of imports
and exports for
the government of Pakistan,
drew the winning ticket as Husain
Bagmohammed, one of the operators of
the Palace, and K. M. Tahir, manager,
looked on.
Fan Club Sees 'Epitaph'
The James Darren Fan Club was treated
to a screening of "Let No Man Write My
Epitaph" at the Forum Theatre in New
York City.
I
— 204 — BOXOFFICE Showmandiser : : Dec. 26, 1960

—
Hoopla for Gowns Worn
By Capucine in 'Song'
Speiie P. Perakos. general manager of
Perakos Theatre Associates, cited Henry
Cohan, manager at the de luxe Beverly
Theatre, Bridgeport, Conn., for his campaign
on "Song Without End." Cohan lined
up the important Franklin & Simon de-
."cft partment store key window with gowns
>rai ' worn by Capucine.
In addition, a police escort was provided
for gowns taken to the Connecticut shopping
center at Milford (each gown was
worth $2,500). A Baldwin piano was displayed
in lobby, on which a prominent
Bridgeport musician played concert music
from the "Song Without End" score on
manv
.fort'
-rizt.
opening night. The concert ran one hour
prior to screening time.
Store Likes Lucky 11!
Uses This Tieup Twice
The Busy Bee furnishings and appliance
store in Syracuse, N. J., was so pleased
with the "Ocean's 11" Entertainment Certificate
tieup, that it actually went to Sol
Sorkin, manager of RKO Keith's Theatre,
and asked to put on another one. The
Lucky 11 certificates were employed as a
gimmick during the Busy Bee's big August
Old Fashioned Bargain Days. Store patrons
literally covered the Busy Bee store
with certificates they discarded after
checking the lucky numbers, good for
prizes.
The second tieup was two weeks later
just as the film was opening, to boost the
Busy Bee's annual Six-Hour Sale.
Presley Contest for 'Blues'
The Colonial Theatre at Dayton, Ohio,
held an Elvis Presley impersonation contest
in behalf of "G.I. Blues." Eight finalists
were selected from the original field of
entrants to compete for prizes which were
awarded the winner and ninneioip. Stan
Scott of radio station WING was emcee.
Here's an exploitation stunt that's a stunt in the
old tradition! For "North to Alaska," which opened
ot New York's Paramount Theatre, 20th Century-
Fox engaged a real-live dogsled and six huskies, a
beautiful girl and an Alaskan guide who drove
around the city advising one and all that the film
was playing. The 20th-Fox regional advertisingpublicity
managers in 39 cities ore lining up the
same stunt in advance of ploydates in their own
localities.
Doorbell Canvass: 10 Queries Answered
On Films^ Theatre Ads and Admissions
By KROGER BABB
On a recent trip we talked with 31 different
theatre managers and made it a
point to ask each, "Why, in your opinion,
aren't more people going to movies, these
days?" We listened to six different reasons
from six of the managers and the same
reason from 25 theatremen. The most frequent
reply was, "We don't have enough
good product and Hollywood is not making
the kind of pictures the public wants."
Several of these men—and one woman
were very, vei-y convincing. In fact, we
found ourselves agreeing with them by the
time we returned home.
IN TOWN OF 13.000
A few days later we were off on another
jaunt. Misfortune overtook us on this trip,
and we found ourselves in a central California
town of 13,000 population with two
days to loaf while waiting on a factory
part necessaiT for car repair. Loafing is
the hardest of all jobs. The thought struck
us to spend the two days ringing doorbells,
house-to-house, asking questions. We disclosed
our idea to a local theatreman and
he kindly equipped us with a pad of
passes. At each door we introduced ourselves,
then added: "We are making a survey
for the Hollywood Research Foundation
and if you will answer a few easy
questions, we have two theatre tickets for
you." It worked like a charm.
Taking the U. S. average of four people
to a home we calculated that this city of
13,000 had about 3,300 houses. In two days
we rang 227 doorbells. We found this total
necessary in order to find 150 houses with
people at home. The first statistic thus
indicates that about one-third of the
houses are without daytime occupants.
This makes us all the more determined to
bunch radio commercials between 7 and 9
a.m. and 5 and 7 p.m. when possible. Of
the 150 houses where we found occupants
at home, we discovered that 23 had neither
radio or TV turned on; 28 had TV on, 89
had the radio going, while 10 had both TV
and radio on. In these latter cases an
elderly person was watching TV while the
housewife was listening to radio in the
kitchen or bedroom, while she worked.
MANY AREN'T AT HOME
We therefore calculated that of the
city's 3,300 homes about 2,200 were with
daytime occupants. Of the 2,200 two-thirds
were radio listeners and one-sixth were
daytime TV addicts—some 1,466 housewives
were listening to radio and some 370
homes had TV turned on. This little city
has three indoor theatres, a drive-in, a
radio station, a nearby TV station and a
daily newspaper. An 11 -inch newspaper ad
cost the local theatres ($1.08 an inch)
$11.88. A one-minute daytime commercial
on the nearby TV station cost them $12.
Eight one-minute daytime radio spots
cost ($1.50 eachi them $12. We asked ourselves,
supposing we had $12 to spend today
advertising our picture which would
we select—an 11 -inch newspaper ad, one
daytime TV spot, or eight radio one-minute
spots? What would your answer be?
During the two-day canvass, we asked
the same questions at each of the 150
BOXOFTICE Showmandiser Dec. 26, 1960 — 205 —
houses where we found some occupants at
home. A tally of the answers may amaze
you. It did us.
1. Have you been to a movie in the past
week, or past month, or past year—or has
it been more than a year since you saw
your last show at a local theatre?
A week
„ 3
A month .
A year
Over a year
115
. 23
2. Next, we asked 138 who said longer
than a month, "Why?"
"We see enough shows on TV, free." in
eliect, was the reply of 126.
"We don't have any car," replied two.
3. Do you read the theatres' ads in
your local newspaper regularly?
Yes
Sometimes
Seldom ..
Never
Don't take the paper ...
46
31
Zl
AO
7
4. Do you know any of the local theatre
managers by name?
Yes
No
.. 17
.133
5. Of all the stars, entertainers and
personalities in the movies, on TV and
radio, which one would you say is your
definite favorite?
Bing Crosby „ .- 31
Clark Gable (GoJble never appeared
on TV) _ ~ -.30
Jack Benny - -21
Bob Hope 15
Dinah Shore H
Amos and Andy 11
Bat Masterson ((^ne Berry) 10
17 diiierent stars were named by the
other 21
6. Would you say that theatre admissions
these days are too high?
Yes -3
No 21
Don't know what Ihey charge 126
7. What is your most severe criticism of
today's movies?
Too much sex — - 6
Too much killing 8
The stories don't interest me 101
No criticism -. - — — 35
8. Do you enjoy movies more in an indoor
theatre or a drive-in?
Indoor
6j
Drive-In 31
No Preference 30
Never been to a Drive-In. 28
Never been to a movie 1
9. At anytime in your life were you a
regular moviegoer, a real movie fan?
Yes
No .
126
10. What caused you to stop attending
regularly?
We see enough shows on TV. ... 65
They discontinued Bonk Night...., 23
The stories oien't interesting anymore. 21
The kids make too much noise - 20
I still do -IS
I jusl don't know . - 6
Top Grossing Combos
The Fort Wayne and.> Drive-In enjoyed
top grosses with a "Rock Around the
Clock" combination, and "Wow! A Weekend
With Doris Day" trio during the last
summer. The first included "Captain
Lightfoot," "Written on the Wind" and
"Battle Hymn." Making up the second
were "Lucky Me," "Young Man With a
Horn" and "Teachers Pet." Glen Allen is
the manager.

!
For Every Film...Something Extra Sells
Tickets...Redches the Stay-at Homers
That little
a little extra gross in the boxoffice till
One never knows for sure, but Joe Carlock.
manager of the Pitt Theatre in Lake
Chai'les, La., puts on a special gimmick
over and above his regular radio, television
and newspaper advertising on every booking,
confident that some of these extra efforts
will pay off well and in the long run
turn some stay-at-homers into patrons.
For "Carry On, Nurse," for example,
Carlock had postcard-size cards printed for
his doorman to hand out ten days before
opening telling patrons that the Pitt had
extra promotion often means
previewed this great comedy and suggesting
that they see it when opening day
arrived. "P.S. We're sure you'll thank us
for reminding you to attend after you see
it," the card concluded.
Additional postcard-size cards were
printed with different copy and mailed to
all doctors and nurses. It read: "This card
is your admission to the Pitt Theatre to
see the funniest motion picture to hit Lake
Charles in years, "Carry On, Nurse.' If you
would like to spend an hour and a half in
almost hysterics see, iplaydates. etc.i. If
after seeing this motion picture you feel
that it is worth the regular admission,
you may purchase a ticket on your way out
... if not the show is on us."
During the run, each adult patron was
handed a daffodil on the way out after
each showing.
Carlock had on hand a supply of the
cartoon folders on "Inherit the Wind"
from United Artists which cost him nothing,
so he attached a pass to each one and
made the rounds of radio, television and
newspapers giving out the folders and
passes.
For "Where the Hot Wind Blows," the
Pitt manager had 500 cardboard fans
A strowboord carton covered with wrapping paper,
with holes cut out for head and arms of a friendly
looking blonde, made one of the best street promotions
arranged by Ed Roscnfeld, Trans-Lux
Theatres, Washington, D. C. Rosenfeld, who manages
the Playhouse, is shown here congratulating
Lynn Arnold, the model, on her success in putting
over the bollyhoo for "Surprise Package." Lynn
gave out badge buttons supplied by Columbio saying,
"I'm your surprise pockoge." Rosenfeld sold
'Package' had best opening day in a year.
printed, then went to the lumber yard and
bought some flat moulding, cut them in
nine-inch lengths which were stapled to
the fans for handles. These were passed
out a week before opening. Fortunately, it
was a hot week when the fans were distributed,
and the gimmick worked vei-y
well.
For "Sunrise at Campobello" the following
letter was mimeoed on Pitt Theatre's
letterheads:
Deor FrierxJ:
You ore invited to be our guest at ttie stiowing
of SUNRISE AT CAMPOBELLO, Tuesday
nigtit, November 15tti, at 8:30 p.m. at the
PITT THEATRE.
SUNRISE AT CAMPOBELLO is the story of
Franklin Roosevelt recounting three crucial
yeors in his life a decode before FDR became
president.
SUNRISE AT CAMPOBELLO is neither a politicol
nor portison film, it is, rather, the
story of a mon's courage ond his relationships
with family and friends during a time of personal
tnol.
Because it provides some insight into the
charocter of the man whose later years affected
the lives of all of us, we believe you
will enjoy this motion picture and will wont
to spread the good word to oil wttom you may
come in contoct with.
These were mailed to all college teachers
and to labor union leaders. Others were
taken to each public school and left for
distribution to the teachers.
Legendary Corpse Used
On Stage With 'Mummy'
The Gay Theatre at Hartsville, Term.,
was the only theatre in the world which
exhibited a real human corpse on the stage
at Halloween, J. H. Russell, the owner,
guesses with not much risk of contradiction.
An 8xll-inch herald (printed on only
one side) explains that the mummified
body of a Tennessee woman who killed her
husband in a row over the price of a hat at
the beginning of the century was exhibited
at a special Halloween night late show,
while "The Mummy" was on the screen.
The herald was headed, "The Legend of
Hazel Farris." The copy as written by
showman Russell related that he first
learned the story from his aunt who lived
around Nashville, near where Hazel Farris
lived. She was a dope addict. After shooting
her husband to death, she escaped officers
and fled to Bessemer, Ala., where
she fell in love and incautiously told her
sweetheart about her crime. The lover informed
police. Rather than be taken alive
she mixed up her own dose of poison and
drank it before officers reached her iDec.
20. 19061. No relatives claimed her body,
which instead of decaying began to
mummify,
probably due to mixture of the
death potion and the dope.
Russell had the mummy on display for
three days i50 cents admission), and he
vouches for the fact that the story and
the mummy are real.
'Baghdad' Turbans Now
A "Wizard of Baghdad" collapsible
turban is available for this 20th-Fox
Christmas release, developed by Videoways
Enterprises, New York City. It is being
distributed free in behalf of key city openings.
Charleston Papers
Theatre-Minded?
An outstanding advantage possessed by
theatre operators in Charleston, W. Va., is
the cooperation of newspapers there. A
bundle of tearsheets received from William
v^yatt, manager of the Virginia TheatrL,
indicates there are few cities in the nation
where newspapers give motion pictures
more coverage than at Charleston. They
include the Gazette-Mail, the St. Albans
Advertiser and the West Virginia Merchant.
For example, on one attraction, "Portrait
in Black," the Daily Mail ran an
Identify the Stars contest. Photos of the
"Portrait" stars were published with eyes
blacked out. Prizes were a wrist watch, a
table model radio set and theatre passes.
Approximately 100 inches of space was
devoted to this.
In addition, the Virginian and its attractions,
"Portrait" included, received
most of the space in a tabloid-size
(8'/2xll) 16-page motion picture pull-out
supplement in a couple of issues of the
Sunday Gazette-Mail. It contained many
columns of copy about "Portrait" and
other coming attractions at both the Virginian
and the Rialto theatres. Throughout
appeared reprints of the jokes and
sage paragraphs which for years have
inspired and amused exhibitors all over the
nation who receive Fllmack Trailer Co.
magazine. Inspiration.
The tabloid carried a banner, "Headline
News From the Virginian Theatre,
Charleston" and "Rialto News."
The Virginian received numerous writeups
in the St. Albans Advertiser via scene
mats and stories and via the publication's
Virginia Theatre News column.
The Advertiser carried a "Portrait in
Black" crossword puzzle contest with insertions
for several days which measured
2 cols. 13 inches each.
Wyatt also distributed 1,000 bookmarks
on the film (merchant ad on back), 1,000
table tents and had the interviews on
radio stations WKAZ, WTIP, WCAW and
WHMS.
Eight-Page Moviews Being
Published at Clarksburg
An eight-page Moviews (approximately
5'/2x8i/2) is being distributed each week by
the Robinson Grand Theatre in Clarksville,
W. Va. It features star and film news,
film programs and in the initial pre-
Christmas issues ads promotion the sale
of Books of Happiness theatre gift tickets.
The Moviews is
Leigh McCulty, sports editor of the Clarksburg
Exponent, with Madge Stout Douds,
manager of the Robinson Grand, as consultant.
The enterprise is incorporated as
Community Enterprises for the Nation's
Theatres (CENT). Gray Barker, who operates
a booking service in Clarksburg,
has endorsed the project.
being published by Don
'Butterfield' Liz Contest
Chicago newspapers are cooperating
with Balaban & Katz in staging a "Look
Alike Liz Taylor" contest as a gimmick for
the opening of "Butterfield 8" at the Chicago
Theatre. The wirmer will wear a suit
worn by Elizabeth Taylor in the fOm as
she reigns for a full day as a movie queen.
— 206 — BOXOFFICE Showmandiser Dec. 26, 1960

BOXOFFICE
—
OOKINGUIDE
, . 20th.Fox
. Para
SR
An tnterpretatlve analyst! ot toy and trodeprvii rcvtaws. Running rtmo it m porenrhutas. Th«
plus ond minus signs Indicate degree of merit. Listings cover current reviews, updated regularly
This deportment olso serves as an ALPHABETICAL INDEX to feature releases, c > fot
CineiroScope; V Vis to Vision; S Supcrscope; M Noturomo; denotes BOXOFFICE Blue Ribbon Award; (£> color photogrophy. For Ihtlngt b>
company In the order of release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
Very Good; + Good; — Foir; — Poor; — Very Poor. In the summory H is rated 2 pluses, — os 2 minuses.
.=01 „ *
i o
r I
llll II I Ilk
zoc > ,b. xa:a.Z zo,
E
2473 ©Alamo. The (162) Todil-AO
Histor ical Drama UA
2442 ©All the Fine Young Cannibals
(122) iCi Drama MGM 7-1S-60 t+
2477 All the Young Men (86) Dr Col 8- 8-60 -f
2443 ©Amaiino Mr. Teas, The (70)
Novelty Pad Prod.-SR 7-18-60 =
2457 Angel Wore Red. The (99) Dr MGM 9- 5-60 S
2428 Apartment. The (125)
Panavision Com-Dr UA 6- 6-60 t+
2452 As the Sea Races (74) Dr Col 8-22-60 +
—B
2429CBafttle in Outer Space (90) Tohoscope,
Science-Fiction (English-dubbed) Col 6-13-60 -\-
2419 Battle of Blood Island
(67) Drama Filmgroup 5- 9-60 —
2422 Battle of the Sexes. Tlie
(88) Comedy Confl 5-16-60 (+
2441 Bellboy, The (72) Farce Para 7-18-60 +
2433 ©Bells Are Ringing (127) © Mus. MGM 6-20-60 ++
23S2©Ben-Hur (212) Camera 65
Biblical Drama MGM
2453 ©Between Time and Eternity
(98) Dr U-l
245S Beyond the Time Barrier (75) SF. AlP
2455 Big Time Operator, The
(SO) Comedy Times
2429 Bluebeard's Ten Honeymoons (82) Cr. AA
2461 Boy Who Stole a Million, The
(64) Comedy-Drama Para
2426 Breakout (99) War Dr Cont'l
2474 ©Breath of Scandal, A
(98) Comedy Para
2424 ©Brides of Dracula, The
11-30-59 +t +t H
8-22-60 ± i
9- 5-60 ± ±
S-29-60 +
6-13-60 +
9-19-60 ff
5-30-60 ±
(85) Horror Dr U-l 5-23-60++
2473©Butterfield 8 (109) © Drama MGM 10-31-60 ff
10-31-60 ++ +- -f H ft H ++ 12+
+- -f
- +
tt -f ± -f S+3-
+ + + + ^
2-
+ ±i 6+6-
-I- +-
-f -f
+- H
+ +
+ +
±.
H ±
++ ±
++ H
H ++
+
± -f
fl- +
± ± 7+4—
++ H ++ ++ -I- ++ 1J+
-f - -f 5+3-
1+5-
+ ++ 10+1-
± ± 8+3-
# ++ 15+
++ ++ 14+
i: 4+3-
± 5+5-
l-f-
± ±. 5+5-
-f + 9+
+ 2-+-X-
10-31-60 + ± ± + d: + 6+3-
++ +-
» +
t+ +
ff +
H 2: U+1-
+ ± 10+1-
2448 ©For the Love of Mik* (87)
© Com. Dr 20lh.Fox 8- 8-60 ft H + H t+ H U-t-
2461©For Members Only (85) Novelty. . 9-19.60 -
2483 Four Desperate Men (105) Melo... Confl 12- 5-60 ft
2+
2471 48 Hours to Live (86)
Melodrama Cinema Assoc-SR 10-24-60 ±:
If-l-
2464 ©Freckles (84) 'C' Outdoor . 9-26-60 +
2: + + 5+1-
2441 ©From the Terrace (144) (0
Drama 20th-Fox 7-18-60 ++
* » ^ * + U-H2-
2422 Gallant Hours. The (116) Biog. Or. UA 5-16-60 +++ + ++ 2: ++ H 11+1-
2421 ©Giant of Marathon. The (92) Dyaliscope.
Soectacle Or. (English-dubbed) MGM 5-16-60 +
2472 0G. I. Blues (104) com/Mus. , 10-24-60 +
2459 Girl in Lovers Lane, The
++
(78) Melodrama Filmgroup 9-12.60-
2468 Girl of the Night (S3) Br WB 10-10-60 +-
2457 Good Girls Beware (80) Melodr. UMPO 9-5-60 +
2486 ©Grass Is Greener, The
(105) ® Comedy U-l 12-12-60 +
2481 Great Imposter. The (112) Dr U-l 11-28-60 ff
2446 ©Green Carnation, The (128) ® Dr.
(Reviewed as "The Trials of Oscar
Wilde") Warwick 8- 1-60 ff
2438 Cage of Evil (70) Crime UA 7- 4-60 -|-
2407 ©Can-Can (131)
Todd-AO Musical 20th-F« 3-21-60 ++
2448 ©Captain's Table, The (90)
Comedy 20th-Fox 8- 8-60 ++
2408 Carry On, Nurse (89) Farce. .,, Governor 3-21-60++
2483 Calti'

I
REVIEW
DIGEST
AND ALPHABETICAL INDEX In the summory " is rated 2 pluses, — as 2 minuses. Very Good; -^ Good; — Fair; ^ Poor; — Very Poor.
I
P
!
2439UOLi»t WaHd. Tit (98) O
Scimcr-Ficlion
JOth-Fn
24&3 LMJ>ii/i> Hutty (SO) Mtladr. Howco
2449 Lu

Ad.
.6008
.0
.429
OO
©The
.SF.
CD/M.
Featurw productions by compony In order of releose. Running flmo Is In parenth««e«. lO It tor Cln«niaSc«p«,
® VistoVision; ^i Supcrscope; iX Noturomo; ^S^ Rcgolscopc; Y; Tcchniromo. Symbol O donote* BOXOFFICI
Blue Ribbon Award; O color photography. Letters and combinations thereof indicoto story type—(Compl«t6
key on next page.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST.
ALLIED ARTISTS |
Bluebeard's Ten Honeymoons
(92) D 6002
Ceorie Sanderf. Curlmie C»lvet
AMERICAN INT L g %$
©Circus of Norrors (eE9) Ho. 503
Anton Diffring, Erika lirmlttTg
COLUMBIA e ti M-G-M
QDabette Goes to Wir
(103) © C..423
(Bni!llsh-di]l>hecl) Brldttf Btrdot.
Jacnues C^mrrler
Because They're Yount
(102) CO. .424
Dick Clark. Victoria Shaw
Michael C»l\m. Tuesday Weld
©Killers of Kilimanjaro
(91) © Ad. 425
liobfrt Taylor, Anne Aubrey
Man on a Strtno (92) D..426
Krtiest Rntt;ni!u*. Kcrwln Mai hews
Stranglers of Bombay
(SI) © My.. 427
Onj Itoife. Allan Cuthbertion
The Electronic Monster (72) D..428
Itod Cameron, Mary Murpby
^EATURE CHART
OSPlease Don't Eat the
Daisies (111) © C..13
Ikh-Ih I>ay. Iiavid Nlvm. Jtnli Ptlie
Platinum High School (93)..D..14
Mickey Hooney, Terry Moore, Dan
Duryea
R
U PARAMOUNT
Visit to a Small Planet
(J5)
C..5917
J'Try I/«wbewls
In the Wake of a Stranger
(69) •*» -SWO
Tony WrIthl. Shirley Baton
Five Branded Women (106) 0.5916
Van llirnin. Silvan* ManciDO.
Vera Miles
©Prisoner of th» Volga
(92) HI 59Z1
John Derek, Dtvn Addami, Dis
Martlnclll
Why Must I Die? (90) D..S04 The Mountain Road (102) .
Terry Moore. Debra Paget
James Stewart, Lisa Lu
Jailbreakers (64) Ac.
linliert Hutton. Mary Cutle
408
.
|
©Battle in Outer Space
(90) Ac. 430
Ryo Ikebe and all-Japanese cast
12 to the Moon (74) SF..431
Ken Clark, Rob't Montfomea Jr.
.
Adventures of Huckltbvry
Finn (107) © CD . 16
Tony Randall, Bddle Hodges.
ArdUe Moore, Jndy Cknova
©The Giant of Marathon
(88) D..15
Steve Reeves. Myleoe DtBonfeot
Walk Like a Dragon (95) .0. 5922
Mol Tome. Nobu McCarthy
Pay or Die (110) Cr..6004
Ernest Borfnine, Zotira Lamport
Raymie (73) Ad. 6006
[lavld Ladd. Julie Adams, Jobn
Agar
©The House of Usher
(90) © Ho. .502
Vincent Price, Mark Damoo,
My ma Falley
Beyond the Time Barrier
(SO)
SF..50S
Robert Qarke, Darlene Tompkins
Amazing Transparent Man
(60) SF..506
Marguerite Chapman, DousUs
Kennedy
©Strangers When We Meet
(117) © D.,501
Kii-k l>oijelas. Kim Novak
Barbara Rush, Kent Smttli
U Ghosts (88) Ho C..502
Jo Morrow. Rosemary DeCamp,
l>onald Woods (partly In color)
Stop! Look! and Laufh! (78) C..503
Three StooEes. Paul Wtncbell
The Day They Robbed the
Bank of England (S5)..D..19
Aldo Bay, Hugh Qrlffltb,
Gllzabeth Sellara
©Bells Are Ringini
(127) © Ii..l7
Judy HoUlday, Dean Martin,
FVed Qark
©The Rat Race (105) .5923
Tony Curtis. Debbie Reynolds
The Bellboy (72) C..5924
Jerry Uwls, Corlnne CaJiet
©Tanan the Magnificent
(88) Ad..59IS
Gordon Scott, Belts St. Joho.
Joek Maboney
Sex Kittens Go t«
College (94) C..6003
Mamie Van Doren, Tuewlaj Weld.
Mljanou Bardot, Mktei' Shauehnessy,
Louis Nye
My Dog, Buddy (77) 0. .450 Time Machine (103) .
]
London (dog star), Trarls Lemmeod Rod Taylor, Yvette Mlndeul
.
©The Nights of Lucretia Borgia ©All the Fine Young
(lOS) Totalscope HI. .504 Cannibals (1Z2) © D..20
Belinda Lee. Jacques Seraas Natalie Wood, Kot>ert Wagner,
Susan Kotner, Oesrge Hamilton
9
Psycho (109) MyO 5926
Anthony Perkins, Janut LeUb.
Vera Miles. John (Jafln
©It Started in Naples
(100) (Ji C..5927
aark Oable, Boohls LoraiL
Vlttorio de Btcs
>
O
CO
Hell to Eternity (132) D . 6007
Jeffrey Hunter, David Jamen,
Vic IHimone, Patricia Oweiw
The Enemy Genoral (74).. D.. SOS The Angel Wore Red (99).. D.. 101
Van Jotneon, Jean-Pierre Aumont Ava Oardner, Dirk Boctrde,
All the Young Men (87).. D.. 506 Joseph Coiten
Alan Ladd, Sidney Poltier,
Ingemar Johanaion. Mort Sshl
©Fast and Sexy (96) © CD . . 507
(Una Lollobrlglda, Dale Robertson.
Vlttoro de SIca
As the Sea Rages (74) D . . 508
Maria Schell. Cliff Hotxrtseo.
Cameron MltctioU
©The Subterraneans (88) © D..10Z
Leslie Caron, George Pepi>ard,
Janice Rule. Roddy MacDowaU
Under Ten Flags (92) Ad. .6008
Van Heflln. Cliariei Laugbton.
Mylene Dtmongeot
The Boy Who Stole a Million
(64) Ac .6001
VlrfiUo Teiera. MarUnnt Bioat
m
00
m
TO
Caltiki. The Immortal
Monster (76) SF. .6009
John Merlvale, Mdl Sullivan
Tormented (75) D. .6010
Richard CarUoo, Susan (Jordon
©Journey to the Lost City
(90) Ad.. 508
Debra Pa{;et, Paul Oirlstlao
I Aim at the Stars (107) BID.. 512
Curt Jurgens, Victoria Sliaw
I'm All Right, Jack (104) C..51S
Ian Carmlchael, Peter SeUen.
Tern-Thomas. Dennis Pries
Key Witness (81) O D..1D3
Jeffrey HunUr. Pat Croirlsj
©Song Without End (130)
© Bi/M..511
Dirk Bogarde, Ckpudne,
Genevieve Page
.
. '
Goliath and the Dragon
. . . The
Jeff
Plunderers
Chandler.
(104)
Jiihn
AD
.=ia.von, (90) C) Ad. 509
M.irk Forest. Brixlfrlck Crawford
Dolores Hart, Ray Stricklyn
Heroes Die Young (76). .0 6014
Erik.T Peters, Scott Borland
Let No Man Write My
Epitaph (106) D.,513
Burl Ives. Shelley Winters. James
Darren. Jean Seberg
Surprise Package (100) . . . .C. .514
Vul Bry-nner. Mllii Gaynor.
Noel Coward
Where the Hot Wind Blovn
(120) D. .104
Olna Lollobrlglda. Yves Montand
©Butterfield 8 (109) © D..106
Kllrabelh Taylor. Laurence Harvey.
Ekidie FLitaer. Dins Merrill
.
©G. I. Blues (104) 6005
Blvis Presley. Juliet Prnwse
©A Breath of Scandal
(98) ¥ C .6006
John Gatln. Sophia Loreo.
.Maurice Chevalier
O
<
00
m
Hell Is a City (96) ©..Cr..516
Stanley Baker, John Crawford
©Serengeti Shall Not Die
(84) Doc. 6013
The Unfaithfuls (89) D ,6015
(Una Lollobrlelda. M.iy Briit,
Pierre Cressoy
©Herod the Great (89) . .6016
Bdmood Purdom, Sylvia Lopez
©The 3 Worlds of Gulliver
(100) SuperDynamation. .Ad.
Kerv^in Mathews, Jo Morrow
517
Please Turn Over (86) C. .518
Ted Ray, Jean Kent
Jazz Boat (95) © C/M..519
.\nthony Newley, Anne Aubrey
©Where the Boys Are
(99) © Clio
Dolores Hart. George Hamilton.
Yvelle .Mlmleus. Connie Francis
(pre-rele.isel
©CinderFella (91) C. .6007
Jeriy Lewis. &1 Wynn,
Anna Marie Albergheltl C?
m(-1
CD
m
Portrait of a Sinner
(100) D..507
Xadja Tiller. Tony Brltton,
William Bendix
©The Wackiest Ship in the
Army (99) © C. .521
Jack Ijommon, Ricky Nelson
OSword of Sherwood Forest
- Barney, J. Pat O'Malli
©Gorgo (..) Ad.
Bin Traiers. Vincent Winter
105
.6009
>
Hand in Hand (75) D..523
Jolin f;ri-ev>n. SvliU Thomdike
BOXOFFICE BookinGuide Dec. 26, 1960

Dick
Jo
I Linda
! Jiilin
(IJO)
.Ac.
An
. SF.
D.
..lohn
.
.
.
.
.
FEATURE
a.
<
CHART
20TH-FOX B jj UNITED ARTISTS g jj UNIVERSAL-INT L 5 ?•
OMutccs ol thi Congo Juii«U
(88) (D Ooc 012
Nirritocs: Onon Welln. WlllUia
H'ltfidd
OWai Mf Whm It'i Ofor
(126) © C 010
F>rilr Ki»>«. Pick Ohiwi)
113 Fighting Mtn (69) O Ac. .013
(iruii WlllUnu. Carole Malbear*
Valley of Iht Rntwoods
(162) ® D 016
Hudson. Urn Beraar
I
>_ OF'""* OvH India
<
.Ad. 017
Ki-iinrth Mure, laurai Bacall
Crack in the Mirror (97) iQ D..018
Orson Wclln. Jullrtte lirKa.
BnUfonl Mllman
Operation Amsterdam (94) . .015
IVler nnrh. B>a Bartok
©Wild Rim iS (105) D..009
lu MonlrMDfry Cllft, Lee Remlck.
Z Van Kleet
I
=>
"• Bobbikins (90) C. .004
Mas B)cr>i«, Shirley Jooc*
12 Hours to Kill (83) (gl Ac. .022
NIco .Mlnardoi. Barbara EdcD
©The Story of Ruth
(132) I© D..021
Kluu EilMi. SUjart Whitman
Trapped in Tanoien
(77) © Ad. .027
Bdimmd I'urdom. Oennlrre Paje
©From the Ttrract (144) © 0. .028
.\evim.ij». Jiunnp Woodward
I'siil
OOLost World (98) C Ad. 02£
Krrnando l^amaa, Oatide RAlns
Murder. Inc (103) © . ..Cr..031
May Brill. Stuart >niltman
ISons and Lmers (103) © D..035
11. Slockodl. Wm* lllller
t— ©One Foot in Hell (90) i9> D 029
v^ I
.\ Udd. II. .Mum>. II Mlchaela
^ ©For the Love of Mike (84) © .020
!2 Ilk-turd K«s«turt. Tt>m FSrell
Young Jesse James (73)© .033
a.
LU
03
O
Kay STktljn. WUIard Parker
©The 39 Steps (95) . Ad..9«
Rouieth More, Tabm Bit
©Le4's Mate Love (118) C. .034
Marilyn Monroe. Yres MoDtand.
Tony Randal:
©Walk Tall (uO) ® Ac. .042
Wlllird Parker. Kent Taylor
©Freckles (85) © D..043
.Martin Weit. Carol Ctulataiuen
Sfluad Car (60) g Ac. 044
Paul Brjrr. Vld Raaf
OOHigh Time (103) f© C/M .036
Bins Oosby. F«bUn, Tuesday Weld
Desire in the Dust (lOS) ® D..046
Raymond Burr. Martha Hyer.
©The Captain's Table (90) ' Oimmlns
©The Secret ot the Purple Reef
(80) © Ac. 047
Iftt Ricti.Kds. Margla Dean
©Sept. Storm (99) SV$'nAc..025
Marli Steiens. Joanne Dni
©Goddess of Lo«e (68) © D .039
Belinda I.ee. Jacqiiefl Semas
©North to Alaska (122)
(gl Ad. 051
John \V.iynf. Capiiclne. Fabian
Desert Attack (76) ® ..Ac .053
jDlin Mills. SiyMa Syms
OTess of the Storm
Country (84) 0. .050
Diane B.ikor. Lee Philips
IQWizard of Baghdad (92)
€ Ad . 054
I
Q, Slu»n. Dl;uif B.iker. Barry
i
S C RfMiney
AMERICAN-INT'L
OKonga
©Sergeant Rutltdgi (111) 0.917
sF.
.Michael (ioiigh
.leffrey Hunter. Cenatance Toweri
The Hand My. .
Iieick lloTKl. Ronald ix-e Hunt
Black Sunday Ho.
Harliaia Steele. Jiilui Richardson
COLUMBIA
©Pepe © C/M, .
naiitinriaa. Dan Dalle;.
Shirley Jones
©The Two Faces of Or. Jekyll
© Ho. .
Paul .Massle,
©Hannibal (103) ® HI
DawTi
D. 918
Addams
Victor »I«ture, RIU Otm.
©Cry for Happy rSj CD. .
(ilirm Ford. .Milko
UnbrMii Fenettl
Taka, Donald
O'Connor
©Warrior Empress ® Ad .
Ker»ln Mathews. Tina IxiuLse
©Gidget Goes Hawaiian (© ....C.
J.ilms liarrrri. Dihorall Walley
©The Guns of Navarone ©....D..
(Jiecory Peck, Gia Scala
MGM
©Cimarron © D . .
©Ice Palace (143) D..919 Glenn Ford, Maria Scheli
Itlchard Burton. Robert Ryan, Go Naked in the World D.
Carol>ii Jones. Martha Hyer, Jim (iina LollobrlKida. Erneat Borgnine,
Backus
Anthony Franciosa, Katy Jurado
©Atlantis the Lost Continent. .SF. .
©Hercules Unchained (103)
.\nlhony Hall, Joyce Tajior
Dyaliscope Ad. .920 PARAMOUNT
Steve Reevee, Sylva Koselna, ©One-Eyed Jacks (J> W
Prlmo Camera
Marlon ISrando, PIna Pelllcer
©World of Suzie Wong D
William Holden, gylila Syms
©All in a Night's Work C. .
O©0i:ran'$ 11 (128) CD. 921 De:m Martin, Shirley Madalne
Frank Sinatra, Dean Martin, Peter 3The Savage Innocents (r. ...Ad.,
Lawfofd, Sammy Dails Jr., Angle .\nlhciny (Jnlnn. Voko Tani
Dickinson, Joey Blabop
©Blood and Roses D. .
Mel p'errer. Annette Vadim. Elsa
Marllneili
20th-FOX
©The Big Gamble © Ad..
Juilel-te Greco, Stephen Boyd,
I>avid Wayne
©Marriage-Go-Round © C..
Susan liay^ard. James Mason
©The Schnook © C .
©The Crowded Sky (104) . . D. .001
Dana Andrews, Rhonda Flenlng,
Efrem ZImballst Ir.
Girl of the Night (93) D. 004
Anne Pranda, John Kerr
i3The Dark at the Top of the
Stairs (124) D..005
Rohert Preston, Dorothy McGulre,
Angela l,ansbury, Bve Arden

. (Mishkiiil
Jean
J.an
Hardy
Ji-.inne
.Elsa
10-
Villorio
.Machlko
H
.Vlttorlo
.C. . May
.
.
.Sep
. .Apr
FEATURE
CHART
MISCELLANEOUS
, .
BUENA VISTA
Joriailcni lla^e, Jackie Joecph
Ad . . Apr 60 Hioh School Caesar (72) D..Nov60
OKidiiapped (97) . . . .
Peter l^^tch. James MjicArUHir
.li'tri .\^liley. Carv Vinson
OQPollyanna (134) CD. .Jul 60 Date B.iit (71) D. .Nov 60
Juie Wyinaii. Kichard E^im,
lUyIfy Mills
(;.ii\ (Ink,
GOVERNOR
.Mario Itv^ui
Doc. Oct 60 Carry On, Nurse (89) C.
OJunole Cat (70) . . . .
Tnie-Life AJvetiliire
Kfiinelli roriiH)r. Shirley Baton
©Swiss Family Robinson
Incredible Petrified World,
Ad Dec 60 The (70) D..Apr60
(12S) Panavision .
Jolm Cjirradlne. Pliyllla Coates
Teenage Zombies (75) .. Ho. .Apr 60
lioiotliy Mclliilrc, Jolm Mill.-;,
.lanus M;u'.\rlhtir, Tommy Kirk
CONTINENTAL
Ejcpresso Bongo
(108) CD/M..A|ir60
Lanrtnce llurrey, Yolande Donlan
Battle of the Sexet, The
(88) C. May 60
I'etfr Sellers. Constance Ciimmlngs
©Michael
Strogoff
(115) © Ad. Jun6C
Otrt Jurnens. (3«fle\1eve Page
Tiger Bay (105) D. Jul 60
Jolm Mills, llayley Mills,
Honit DiicMioli
School for Scoundrels (94) C. Jul 60
Ian Carmidiael. Terry-TbomAi
Four Desperate Men
(105) D.. Apr 60
Mill) Itay. Heatlier Sears
The Man Who Wagged
His Tail (94) CD. Sep 60
Peter Ustinov. Pabllto (^Ivo
Happened in Broad
It
Daylight (97) D.. Sep 60
Hi'iiiz Hiihman, Michel Simon
D. Oct 60
The Entertainer (97) . . . .
LaiirtMtCf Olivier. Jo;ui Plowrii;lit
The Mirror Has Two Faces
(98) D..No»60
(Eng-diibbed) . .Mlchele Morgan
Make Mine Mink (. .) . .C. . Dec 60
Terry-Tlliim.is. Athene Seyler
FILMGROUP
The Girl in Lover"!
Lane (78) D..Jun60
Jovce JIe.i(lows, Brrtt Halsey
The Wild Ride (63) D..Jun60
Jark Nicholson, Georglflnrta Carter
©Last Woman on Earth
(71) D..Sep-60
Anthony (iirbone, Betsy Jones-
Moreland
Little Shop of Horrors
(70) Hoc.. Sep 60
ARGENTINA
FOREIGN
End of Innocence (74) .... 9-19-60
(Klnpsley) . r)anlel
DENMARK
( Zenith I .
.
.
Young Have No Time (95) 3- 7-60
(Kingsley) . .Cfciu Norby. FVltz
HelmnU)
FRANCE
Back to the Wall (74) 10-26-58
(Bills) . .Jeanne Moreau, Q. Oury
©Belles and Ballets (92) .
.8-15-60
(BxceLsior) . .French ballet stars
©Black 0rp4t«u( (95).... 2-29-60
(Lopeft) . .Breno MeUo. Maniessa
Dami. (Freocb-made; Portugese
dialog)
Children of Paradise
(162) 6-20-60
(Aj^iy) . .Jeah-liPfcils Barrault,
Arletty
Chasers, The (75) 6-6-60
(Hakim) . -Jacones Charrler, Dany
n.jbln
©Eye for an Eye, An
(93) son, Ariadna Welter
Code of Silence (. .) Cr.
Terrv Becker. Ellsa Lotl
VALIANT
©Sword and the Cross
(87) © D.. Apr 60
tiianna Marlu Canale, Jorge
(aigllsh-dnlAed)
.Mi.slral.
©Sword and the Dragon
(S3) Ad. Nov 60
llll-^iln east (Eng-dubbed)
WOOLNER BROS.
She Walks by Night (85) D. .
Belinda Lee, Walter Rllla
LANGUAGE
(113) 11-21-60
(Hr.mdon) . .Lotte Lenya, IJiidutpli
Fcirster
Confess, Dr. Corda! (102) 12- 5-60
(President) . Hardy Kniger. E.
Mueller
GREECE
Aunt From Chieaflo (90) 9-19-60
(Greek Plcturesl . .0. VasstUadou
Counterfeit Coin (120) .
.10- 3-60
(AtlantLs) . K. Logothedtldes
ITALY
Anatomy of Love (97) . .12-14-59
(KastJler) . .Vtttorlo de SIca,
Sophia Loreo, Toto
Roof, The ( 'II Tetto")
(91) 6-22-59
(Trans-ljjs) . G Pallottl
See Naples and Die (80) . .
9-19-60
(Oo\nO . .Gianna Maria Canale
Tailor's Maid, The
(92) © 11-16-59
.
.
(Trans-Liix) De Slca
Three Forbidden Stories
(104) 9-26-60
(Rllis) . .Bleonora UossI Drago,
G Cervi
Holiday Island (105) 11-14-60
(Brandon) . .Vlttorin DeSiea
Holiday Island (105) 11-21-60
inrand.inl lleSioa.
JAPAN
Ikiru (To Live) (140).. 3-28-60
(P.r.in(V»n) T:ika.shl Shlmiira
Men
.
Who Tread on the Tiger's
Tail (60) 8-8-60
(Rrandon) . hral, S. Fuilla
Street of Shame (85) 9-21-SB
(llarrLson) Kyo
NORWAY
Nine Lives (90) 3-16-59
(lieltoohemont) . .Jatk Fielstadt
SWEDEN
Dreams (86) 8-8-60
( Janus).. E. Dahlbeck, H. Aoder-
.s-son
Lesson in Love, A (95) . . 4-25-60
(Janus) . .hXa llahlbeck
Magician, The (102) 1-11-60
( Janus) . .Ma:t von Sydow, Ingrld
Thnlln, Blbl Andersson
Wild Strawberries (90) 9-21-59
(.laniis) . -Victor Sjostrom. Ingrld
lliiilln, Blbl Andenmon
Virgin Spring, The (88) .. 12-12-60
l.l.iims) . .Max von Sydow,
Hirgltta Petterson
U,S.S,R
And Quiet Flows the
Don (109) 6- 6-60
(rA)..E Bystrlskaya, P. Glebovr
BOXOFFICE BookinGuide :: Dec. 26, 1960 -
Short sublects, listed by eempony, In order
of release. Running time tollows title.
Dote is notionjl release month. Color ond
process OS specified.
^HORTS
0:0
COLUMBIA
ASSORTED & COMEDY FAVORITES
(Reissues)
4424 Trouble In-Uws (16) Feb 60
4425 Blonde Atom Bomb (17) Apr 60
4426 Heebie Gee-Gees (16©
4075Anelcss Artistry (9)... Apr 60
4076 Golden Peninsula (9)... Jun 60
4077 This Is Finland (9) Jul 60
2-REEL COLOR SPECIALS
4001 The Boy Who Owned a
Melechant (19) Special
4002 Majestic Island (18) (5). Nov 59
WALTER LANTZ CARTUNES
(Technicolor)
4011 Kiddie Leaque (7) Nov 59
4012 Mouse Trapped (7).... Dec 59
4013 Billion-Dollar Boner
(7) Jan 60
4014 Witty Kitty (7) Feb 60
4015 Pistol Packin' Wood-
Pecker (7) Mar 60
4016 Heap Big Hepcat (7).. Mar 60
4017 Ballyhooney (7) Apr 60
4018 How to Stuff a
Woodpecker (7) May 6«
4019 Bats in the Belfry (7) Jun 60
4010 Woody's Ozark Lark (7) Jul 60
WALTER LANTZ REISSUES
(Color Cartunes)
4031 Socco in Morocco (7). Nov 59
4032 Alley to Bali (7) Dec 59
4033 Under the Counterspy
(7) Jan 60
4034 Hot Rod Huckster (7). Feb 60
4035 Real Gone Woody (7). Mir 60
4036 Convict Concerto (7) .
60
WARNER BROS.'
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8301 Room & Bird (7) Se« 60
8302 Cracked Quack (7) Oct 60
8303 His Hare Raising
Tale (7) Oct 60
8304 Gift Wrapped (7) Nor 60
8305 Little Beau Pepe (7) Dec 60
8306 Tweet Tweet Tweety
(7) Dee 60
8307 Bunny Hugged (7) . Jan 61
BUGS BUNNY SPECIALS
(Technicolor)
8721 From Hare to Heir (7) Sep 60
8722 Lighter Than Hare (7) Dee 60
MERRIE MELODIES
LOONEY TUNES
(Technicolor)
8701 The Dixie Fryer (7) Sep 60
.
8702 Hopalong Casualty (7) Oct 60
8703 Trip for Tat (7) . Oct 60
Nor 60
8704 Doggone People (7) . .
8705 High Note (7) Dec 60
8706 Cannery Woe (7) Jan 61
8707 Zip 'n Snort (7) Jan 61
WORLD-WIDE ADVENTURE
SPECIALS
(Color Reissues)
(Two Reels)
8001 Enchanted Islands
( ) Oct 60
(One Reel)
8507 Rivi era Days ( . . > Nov 60
MISCELLANIOUS
©Donald in Mathmagic
Land (28) (BV) 0«e 59
©Eyes in Outer Space
(26) (8V) .Dee59
©Gala Day at Disneyland
(25) (BV) .Mar60
©How to Have an Accident at
Work (7) (BV)..Mir60
©Islands of the Sen (23) (BV)
©Japan (28) (BV)
©Mystvies of the Deep
(24) (BV)..Ftb«»
©Noah'i Ark (20).. (BV). Nor 99

—
think
hove
—
XHIBITOR HAS HIS SAY
ABOUT PICTURESI
"S-
A 'Boxofiice Shocker'
"Psycho, " thot is. A Hitchcock special ond o
good one— o rcol shocker. You'll be shocked at
the boxofficc too . . . there'll be money in it.
Ployed on weekend.
Pierce Theotrc,
Pierce, Neb.
BUENA VISTA
MEL
KRUSE
Sign o» Zorro, The (BV)—Guy Williams, Gene Sheldrn,
Henry Calvin This drew better than "Pollyonna."
Disney charges too much film rental on the
little guy. Should hove t>een in color, since this
series is on TV. Ployed Fri., Sot. Weather: Fair and
cold.—James Hardy, Shoals Theotre, Shoals, Ind.
Pop. 1,555.
Electronic
COLUMBIA
Monster, The (Col)—Rod Comeron, Mary
Murphy, Meredith Edv»ords. I ogrec with the BOX-
OFFICE review completely. Why did they moke it?
If you need a time-filler, use something else. Played
Sot., Sun.—Arlen W. Peohl, HiWoy Theotre, Shcridon.
Ore. Pop. 2,000.
Mountain Rood, The (Col)—Jomes Stewort, Lisa
Lu, Glenn Corbett. Will get by, but it failed at the
boxoffice bodly. Story hod holes m it.—Leonord J.
Leise, Roxy Theatre, Randolph, Neb. Pop. 1,029.
Our Man in Havana Xol)—Alec Guinness, Burl
Ives, Noel Coward, Mourine O'Horo. Leave it alone
unless you're strictly ort-closs. We didn't ond we
suffered. Terms foir, though. Ployed Sun., Mon.,
Tues.— Paul Gomoche. Welden Theatre, St. Albarw,
Vf. Pop. 8.600
METRO-GOLDWYN-MAYER
Andy Hordv Comes Home (MGM)—Mickey Rooney,
pTt Brcslin. Fav Holden. He should have stayed
where he wos. Worst business since we opened our
theatre. The ArvJy Hardy series died a natural
death mony years ogo. They should show a little
respect ond let the deed lie in peace! Played Sun.,
Mon.. Tues. Weather: fine.—Dove 5. Klein, Astro
Theotre, Kitwe/Nkono, Northern Rhodesia, Africa.
Pop. 13.000.
Ask Any Girl (MGM)—Shirley MocLoine, David
Niven, Gig Young. The title olrrost killed this one
here. I wouldn't even hove bought it if not for the
cost—and that's what brought my folks in, too.
As it wos, the engagement wos very sotisfoctory
ond the people went owoy hoppy. Played Fri., Sot.
F. L. Murroy, Strond Theotre, Spiritwood, Sask. Pop.
500.
Bells Are Ringing (MGM)—Judy Hollidoy, Dean
Mortin, Fred Clork. Played this on Thonksgiving
to a mere handful. Too sophisticated for small
towns. Did not moke expenses on both nights. Dean
Morttn out of place in this. Very pretty color wasted.
—Jomes Hordy, Shoals Theotre, Shoals, Ind. Pop.
1,555.
House of the Seven Hawks, The (MGM)—Robert
Taylor, Nrcole Mourey, Lindo Christian. A foreign
intrigue film which didn't seem to come off os
expected- Pcrhops too much intrigue. Block and
white, with port shown in blue tint, but didn't acquire
the effect thot color would hove. Audience reoction
fair, business below normol. Played Wed.,
Thurs. Weather: Chilly.—W. K. Riese, Aurora Theotre,
Lo Ronge, Sosk. Pop. 500.
Time Machine, The (MGM)—Rod Taylor, Yvette
Mimieux, Alon Ycu^g. A top doss science-fiction
movie. Don't pass this one up if your situotion con
honde this type. Even if you ore afraid of sciencefiction
stuff, grve it o try. It will drow them in.
Good color, good story. Business was overage. Played
Sot., Men. Weother: Mild.—W. K. Riese, Auroro Theotre,
Lo Ronge, Sosk. Pop 500.
PARAMOUNT
Conspiracy of Hearts (Poro)— Lilli Palmer, Yvonne
Mitchell, Sylvia Syms. A wonderful, heartwarmir>g
picture which should do well in Catholic communities.
Lilli Palmer should receive on Oscar for her fine
role in it. Wos enjoyed by everyone who sow it here.
Played Tues,, Wed. Weather; Cold.—Jomes Hordy,
Shools Theotre, Shoals, Ind. Pop. 1,555.
Li'l Abner (Para)—Peter Palmer, Leslie Porrish,
Stubby Koye. Wow, whot a show! Everyone enjoyed
it o-d we ployed it to the most people possible on o
weekend (Thurs., Fri., Sot.) ond quite o lot of formers
came and loved it. This is the biggest ond most
enjoyable musicol I've seen in years, ond the characters
seemed to be coming right out of Al Copp's
funnies.— Paul Fournier, Acodia Theotre, St. Leonard,
N. B. Pop. 2,150.
Touch
Mil3s,
of Larceny,
George
A
Sanders.
(Poro)—James
Two words will
Moson,
descritje
Vera
this
picture in situotions such os mine . . "forget it.'
.
Played Tues., Wed. Weather: Worm and showers.
Terry Axley, New Theatre, England, Ark. Pop. 2,136.
Visit to a Small Planet (Para)—^Jerry Lewis, Joan
Blackmon, Fred Clork. Regular Jerry Lewis antics.
Pleased all who came. Only gripe is why Paramount
chorges oddilionol 10 per cent for this
whether its wortti it or not. Ployed Wed. through
Sot.— Poul Gomoche, Welden Theatre, St. Albons,
Vt. Pop. 8.600.
20th
CENTURY-FOX
Crock in the Mirror (20th-Fox)—Orson Welles,
Juliette Greco. Brodford Dillmon. A clever, wellocted
drama thot appeoled to excellent houses. Mony
hod o hard job tryir>g to get the story ongle and
only half-woy through did they seem to catch on.
Fine cast, well produced ond if you odvise your
potrons to see it from the very beginning you will
tickle their curiosity. It should do well in most lorge
situations. Smaller pieces will find it hard going.
Ployed Wed. through Sat. Weather: Fine.—Dove S.
Klein, Astro Theatre, Kitwe/Nkono, Northern Rhodesio,
Africo. Pop. 13,000.
Lost World, The (20th-Fox)—Michael Rennic, Jill
St. John, David Hedison. Certainly no "Journey to
the Center of the Earth," but not bod. If they will
let you ploy it short ploying time, you should do
okay. I thought it smelled but the kids and teenogers
were satisfied. Played Fri. through Mon.—Jim
Froser, Auditorium Theatre, Red Wing, Minn. Pop.
12,500.
Rookie, The (20th-Fox)—Tommy Noonon, Pete
Marshall, Julie Newmor. It didn't go over here, and
don't believe it got more than three or four laughs
I think they were trying too hord to be funny. It
was too strained, anyway, I these two will get
better, however. I'll give them a playdote any time,
if they do. Played Sun., Mon., Tues.— Arlen W.
Peohl, HiWoy Theotre, Sheridan, Ore, Pop. 2,000.
South Pocific (20th-Fox)—Mitzi Gaynor, Rossono
Brozzi, John Kerr. Very good, but I played it so
late everyone hod seen it. Gross below normal.
Could hove done big here if the dote had been a
yeor earlier. Played Sun., Mon, Weather: Good,
Mel Kruse, Pierce Theotre, Pierce, Neb, Pop, 1,250.
UNITED ARTISTS
Hole in the Heod, A (UA)— Frank Sinatra, Edward
G. Robinson, Carolyn Jones. Nothing come of it. The
plot was thin ond the actors seemed to be restless.
Color was good. No business at oil here. A Sinatro
picture always fails here. Played Tues., Wed. Weather:
Roin.— Paul Fournier, Acadia Theatre, St. Leonard,
N, B. Pop. 2,150.
Wonderful Country, The (UA)—Robert Mitchum,
Julie London, Gary Merrill. Commendable acting and
producing effort by Robert Mitchum, but his mony
fans here expected o lot more. For a western, especially
with Mitchum's name, this film is too
somber, the mood too depressing and it took too
long to build up to the little action it did have.
However, it connot be brushed aside— it's too good
for that! Played Sun., Mon., Tues.—Dave S. Klein,
Astro Theatre, Kitwe/Nkono, Northern Rhodesia,
Africa, Pop. 13,000.
UNIVERSAL-INTERNATIONAL
Chartroose Coboose (U-l)—Molly Bee, Ben Cooper,
Edgar Buchonon. This did not hove enough drawing
power. Story is too weak. Did 'way below average
at the boxoffice. Very pretty color wosted. Played
Sun., Mon. Weother: Foir ond cool.—James Hardy,
Shoals Theotre, Shoals, Ind. Pop. 1,555.
No Nome on the Bullet (U-l)—Audie Murphy
Charles Drake, Joon Evans. This was a pretty good
western in 'Scope ond color, olthough I
seen
better. Audie always looks too young to be o domineering
factor; however, the folks liked it. Played
Tues.—F. L. Murroy, Strand Theotre, Spiritwood,
Sosk. Pop 500.
WARNER BROS.
Crowded Sky, The (WB)—Dano Andrews, Rhondo
Fleming, Efrem Zimbolist ir. Poor ... too long and
boring and the climax too sudden. Only ploy if necessary.
Played Sun., Mon., Tues.—Paul Gomoche,
Welden Theatre, St. Albans, Vt. Pop. 8,600.
FBI Story, The (WB)—^Jomes Stewort, Murray
Hamilton, Vera Miles. Absorbing history of the
FBI—Stewort wos perfect, as was oil the cost. It
will stond up (head and shoulders) over most recent
feofures. Played Fri., Sot., Sun.— Frank E. Sobin
Majestic Theotre, Eureko, Mont.
A Rave for 'Portrait'
"Portrait in Black" (U-l) wos better than
a Hitchcock mystery. Very well made ond
excellent acting by all members of the cost.
This has the most beautiful color I hove ever
shown on my screen. Received many comments
on the lovely hairstyles worn by Lono Turner
and Sandra Dee. One beauty operator porticularly
noticed Lano wearing o different shade
of lipstick to match eoch of her costumes. As
always, lote ploying time kept the crowd down
to iust overoge on o Sun., Mon., Tues. dote.
Shoals Theatre,
Shoals, Ind.
JAMES HARDY
FOREIGN
LANGUAGE
FEATURE REVIEWS
Carmen Comes Home
Brandon Films 85 Minutes Rel.
A j^'';;/-""-"""" ^
Al variance with the majority ol Japanese
films, which are usually in color and are
period stories based on popular legends, this
Shockiku production is on amusing modernday
tale about a strip-teaser Irom Tokyo who
makes a return visit to her native village.
Starring Hideko Takamine, one of Japan's
top dramatic stars, as Carmen, the stripteaser,
this might make a chonge-of-pace for
foreign film enthusiasts in the art houses.
The satirical story has considerable oldfashioned
slapstick, sprightly, tinkly music by
Chuji Kinoshita and Toshio May Uzumi and a
dash of subtle humor, all entertainingly directed
by Keisuke Kinoshita, who also wrote
the screenplay. Miss Takamine and Toshiko
Kobayashi, who plays her dancing partner,
are both attractive although garishly dressed
in lacy gowns and spiked-heel sandals in
contrast to the poorly dressed villagers. The
comic highlight comes when one girl's costume
falls off during a sedate school graduation.
The two girls are ashamed and flee but
eventually they perform lor charity, which
they give to the villagers before returning to
Tokyo. The two actresses give capable performances
and Shuji Sano gives a touching
portrayal of a blind composer.
Hideko Takamine, Toshiko Kobayashi,
Shuji Sano, Takeshi Sakamoto.
Lileya
Art kino 88 Minutes
Ratio:
Film-Ballet
1.85-1
Rel. Dec. '60
This latest Soviet import (English subtitles),
admittedly geared for limited audience appeal,
is based on the poems and writings of
Ukranian poet Taras Shevchenko, the sequences
meticulously incorporating top quality
efforts of the Ballet and Orchestra of the
Shevchenko Theatre of Opera and Ballet in
Kiev, Russia, The story line—fated-to-tragedy
love of dancer Lileya (tenderly enacted by
Yevgenia Yershova, one of Russia's top ballerinas)
and peasant Stepan (Ukranian
dancer Robert Vizirenko) in era of princedominated
countryside—spins out like umpteen
operas and ballet, permitting a blending
of lyrical, almost fairy-tale, dance images.
Planning to wed, the lovers are split asunder
by the villain, a lustful prince. By the time
the duo gets back together again, his eyes
have been gored out by Tartars, and she is
fleeing for her life. The peasants arise, fire
up the countryside, killing off the prince after
he has brought death to Lileya, She is buried
and Stepan moves off sadly, singing of a
union that will now never be, A Russian color
process has been used to considerable advantage.
Screenplay, direction and production
is credited to Vakhtang Vronsky and
Vasili Lapoknysh.
Yevgenia Yershova, Robert Vizirenko-
Klyavin.
'I'm All Right, Jack' Ends
34-Week Run at Guild
NEW YORK—"I'm All Right, Jack," the
Boulting Brothers' British comedy distributed
in the U. S. by Columbia Pictures,
completed a 34-week run which grossed
over $350,000 at the Guild Theatre, ending
Saturday '11 >. The house seats 455.
"I'm All Right, Jack" has already
played other U. S. keys, including Washington,
Chicago, Minneapolis and Detroit.
10 BOXOFFICE BookinGuide Dec. 26, 1960

Opinions on Current Productions
Feature RtviEws
Symbol © denotes color; © CinemoScope; ® Vhtoviiion; ® Superacope; ® Notmmo; (ft Re«al>cope; ® Techntoomo. for itory nrrioptii on ea

THE STORY: Flaming Star" (20th-Fox)
Elvis Presley, son ol an Indian mother (Dolores Del Rio)
and a white lather (John Mclntire), returns with his white
hall-brother (Steve Forrest) to his porents' ranch and, alter a
Iriendly birthday party, some ol the returning ranchers are
slaughtered by Indians. This brings down the wrath ol the
entire white community on Presley's family. When Presley ,cjVorc
and his mother visit her former tribesmen to plead for peace, ipeal
they find the Indians now resent her although the chief asks
the hall-breed youth to join the Indian warriors. Returning
home, Presley's mother is mortally wounded by an enraged
white and she goes off to die alone before her family can
bring a doctor. Presley decides to return to his mother's
people to Qsk that his lather's ranch be spared. When Forrest
is attacked, it is Presley who saves him and takes him
back to the white ranchers before he, terribly wounded,
ndes oil alone to die.
EXPLOrriPS:
As Presley sings only one song, the title tune, stress his
lirst dramatic role by using stills or blowups ol him with a
gun. not a guitar. Steve Forrest, Dana Andrews' younger
brother, will also appeal to the teenagers and leminine fans
while the return of Dolores Del Rio, star of the 1930s and
early 1940s, will attract the mature patron.";.
CATCHLINES:
The Hall-Breed Who Had to Choose Between His Family
and Hi--! Coior.

. . no
. . what
"
and
'
Cash
"°"''?y
__
RATES: ISc per word, minimum Sl.SO. cash with copy. Four consecutive insertions lor price
of three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24. Mo. •
HELP WANTED
Exceptional employment opportunities
(or Dnve-In cind Walk-In Theatre Managers
in Southern Cahfomia. Large circuit
offers ideal working conditions and
liberal medical, hospitalization and life
insurance coverage, plus an excellen:
retirement plan. II you should vacation
in California, contact Jim Barka lor a
personal interview. Pacific Drive-In Theatres
Corp., 141 South Robertson Blvd..
Los Angeles 48. California. All inquiries
wili be held strictly confidential.
Film Salesman from exchange centers
to book a first run double feature show.
Personal appearance and novel exploitation
angle if desired. Boxoffice 9191.
Theatre Managers, for Deluxe Drive-In
Theatre Top men only, college graduates
preferred. Age 30 to 45. Salaries to $175,
depending on individual. Write complete
details in letter. Our employes know of
this ad. Theatre Operating Company
1206 Cherry Street, Toledo. Ohio.
Experienced unit manager to manage
oioiion pictuie and stars in person playing
drive-in theatres. Write your qualifications.
Boxolfice, 9192.
WANTED: All around experienced theatre
manager for small town in Oklahoma
Living quarters furnished. Boxoffice.
9201.
POSITIONS WANTED
Projectionist: 14 years experience. Can
furnish references. Livable salary expected.
James H. Watson. 178 Penney-
Etone, San Antonio 10. Texas.
Manager open to top opportunity, what
hove you? Boxoffice 9190.
Projectionist: Thoroughly experienced in
all phases 70/35mm equipment in conventional
and drive-in operation, desires
permanent employment. Prefer Southern
California area. Reliable, sober, and dependable.
Good references. Will re-locate
with the right party. Boxoffice, 9195.
Manager: Mature, executive ability.
neat, aggressive, advertising, exploitation
publicity minded. Boxoffice, 9193.
Mature, experienced in all phases of
dnve-m and conventional theatres. Now
working in Southwest, will locate anywhere.
Boxoffice, 9199.
Mem to manage theatre, aptitude foi
exploitation, fully experienced, references
salary secondary Boxoffice, 9197.
SOUND MAINTENANCE BOOK
YOU CAN DO YOUR OWN SERVICING
. . . Trout's SimpHfied Servicing data
manual contains instructions you need.
Trouble-shooting charts, many basic
schemaiics, resistances, voltages, tips on
important adjustments, etc. Many helpful
projection instructions. Data on 16, 35
and 70mm projection. Additional service
sheets for one year. In a nice binder,
postage paid, only $5.75. Cash with order
COD'S. Order today, supply
limited. Wesley Trout, Engineer, Box 575
Enid, Oklahoma.
POPCORN MACHINES
• Popcorn machines, all makes. Complete
new popping units, $185.00 ex Replacement
kettles, all macnines 120 So Halsled,
Chicago. 111.
Bigger popcorn profits with all-new
TENDER-VENDER. Your theatre popcorn
machine will serve twenty-five locations
profitably. The TENDER-VENDER warms.
nderiEes and dispenses crisp hot delic-
:js popcorn. Only $59.50, TENDER-
.'ENDER Popcorn Service Company. 3005
felicia Avenue, Nashville. Tenn.
POPCORN, Bags, Boxes. Salt. Seasoning
and STAR mcchines. Every order guaranteed
to satisfy. Write R. D Word &
Son, P. C. Box 179, Scottsboro. Alabama
icr money saving prices.
GENEHAL EQUIPMENT—USED
Several complete booths. Simplex, Century
projectors. Simplex, RCA sound.
Strong, Ashcraft lamps, rectifiers. Bargain
prices Complete Miniature train. Ideal for
drive-in theatre use. 1/4 mile track. Train
in Al condition. A real buy. Boxoffice
9187.
YEAH END SPECIALSI RCA Enarc lamphouses,
beautiful, $250; I31/2
14"
metal rellectors, like new, $12.50 each;
Simplex X-L soundheads, rebuilt, $525
pair; Bausch & Lomb coated lenses, 4"
to 7", $59.50 pair Star Cinema Supply
621 West 55th Street, New York 19.
YEAH END SALE: Super, E7 Simplex
mechanisms, $195; Regular Sirrplex
mechanisms $99.50; SA RCA 35mm Arc
Sound Projectors with pedestals. $195; Hi-
Intensity arcs and rectifiers, Brenkert.
Simplex. Strong, Forest from $49.50. Complete
booth outfits, projection and souni-,
from $395, Everything excellent condition,
SOS, 602 W 52nd Street, New York 19
GENERAL EQUIPMENT—NEW
New 8 Ohm, 15 low frequency speakers
(Electro) complete with field supply,
"
each, $49.50. New 16 Ohm high frequency
speaker units (PM) each, $23.00. The
Bollantyne Company, 1712 Jcckson Street,
Omaha 2, "Nebraska.
Two XL projector heads, bargain, condition
XL. $1,500 Write for information
or phone MA 5-5025, Mr. Micaly, General
Projection Service, 759 Hicks Street,
Brooklyn 31, N. Y.
WINTERIZED MASONITE MARQUEE
LETTERS. Black or Red, lit all signs 4",
40c, 8", 60c; 10", 75c; 12', $1,00; 14",
$1 50; 16', $1,75; 17", $2,00; 24", $3,00
(10% discount 100 letters or over $60,00
list) SOS., 602 W 52nd Street, New
York 19.
EQUIPMENT WANTED
Wanted: Complete Holmes 35mm equipment.
Also need Strong baby arc lamps
and rectifiers. Harry Melcher Enterprises,
417 West Highland Avenue, Milwaukee
3, Wisconsin. BRoadway I-OIOO.
EQUIPMENT REPAIR
SERVICE
Expert Repair Service: Ports icr all
makes . do you need? "Pay
cash and save $$$$$!" Lou Walters, 8140
Hunnicut Road, Dallas, Texas
DRIVE-IN THEATRE EQUIPMENT
Still available. 4" replacement speakers,
99c. (Reg. $3.95), Sample, $1,50, Melro,
Cramer Road, Poughkeepsie, N. Y.
Complete Century drive-in booth equipment.
Junction boxes and speakers for
sale. Used approximately three years.
Contact A. D. Ruff, P. O. Box 428, Huron,
California.
FILMS FOR SALE
35mm-16nun films and equipment of all
kinds. Associated, 1205 West 7th Street,
Pomona, California.
INTERMISSION TAPES
THEATRES FOR SALE
West Coast theatres lor sol*. Write for
list. Theatre Exchange Company. 260
Kearny Street, San Francisco 8, Cahfornia,
Theatres for Projectionists. Situated
America, Theatres required, Bovilsky, 34
Batson Street, GlasgoA'
Terms or Trade $37,500, for real property
and fixtures; only picture show in
Cheney (eastern) Washington; college
mokes this a good proposition; show has
2 machines, 2 CinemoScope lenses and
CinemoScope screen. Contact MacCreary
at Greyhound Bus Station Cafe, Spokane,
Washington,
Conventional ond Drive-In theatre for
sale in East Texas town of 7,000 population.
No competition Shown by appointment
only. Fly by night or speculators
need not make contccl Good sound business
deal. Good reasons for selling. Contact
S. Frank Fain, Livingston, Texas.
Gov. Ritchie Theatre, 700-car drlve-in
theatre in continuous operation since
1939 on Ritchie Highway 3 miles south of
Baltimore. Highly profitable theatre including
choice commercial frontage. Stockholders'
deadlock has forced sale by public
auction to be held January 25, 1961.
For full information write Gov. Ritchie
Theatre, Inc., P. O. Box 25, Glen Bumie.
Maryland.
Drive-In, 300-car capacity, two highways,
county seat town. Western Kansas,
Good terms, McNaghten Investment
Company, Agent, Hutchinson, Kansas,
450-car drive-in for sale in Central Caliioinia
Approximately 60 miles southwest
of Fresno. CinemoScope lens and screen.
Owner retiring, write Cuthbert, 3024
Woodlane Drive, Eakersfield, California.
Five hundred-seat theatre in Michigan
resort city. Stereophonic sound and CinemoS'cope
screen in addition to real estate.
Boxoffice, 9200.
For Sale: Two drive-in theatres in Gulf
coast city showing large growth. Both
operating year round One is a twin
Boxoffice, 919S,
THEATRES FOR SALE OR LEASE
1400 seater. Reasonable, Other business
interests, Boxoffice 9186.
For Lease: Profitable drive-in to responsible
parties, first run product, east
central Texas Multi-million dollar Federal
Dam starting soon. Boxoffice, 9194
BUSINESS STIMULATORS
Bingo, more action! $4.50M cards. Other
games available, on, off screen. Novelty
Games Co,, 105 Rogers Ave., Brooklyn,
N. Y.
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers ot
Hawaii, 670 S. Lafayette Place, Los Angeles
5, Calif,
Bingo Cards. Die cut 1. 75-500 combinations,
1, lCO-200 combinations. Can be
used for KENO, $4.50 per M. Premium
Products. 346 West 44th St., New York
36, N. Y,
Placards . , . Bumper Strips. Colorpress.
3613 Vaughn Blvd.. Ft. Worth. Texas.
Midget Bibles. $50/thousand. Ixl'/2",
224 pages. Samples, prices 10c. Johnson-
Smith, D-951, Detroit 7.
Preshow and Music Tapes •
for indoor ,?='''"= "6 assorted party
theatres. Intermission and Preshow Re- ^""'^ ^ Z'^^, "°'^' "f-is.
Blowups, etc.
cordings that
with order. Hecht
sell your concession items
Mfg., 184 W. Mer-
Write rick
for free trial tapes. Alliance Theatre
Recording Service, Dept. 319. 3706
Road. Merrick. N, Y.
Broadway, Kansas City 11. Missouri.
Want Ads Work Fast!
Get Results at Once!
BOXOFFICE
THEATRE TICKETS
Prompt Service. Special printed roll
tickets 100,000. $34,95; 10.000, S11.55. 2,000.
$5 95 Each change m admission price.
including change in color. $4.00 extra.
Double numbering extra. F.O B Kansas
City. Mo Cash with order Kansas City
Ticket Co.. Dept. U, 109 W. I8th Street,
Kansas City, Mo
CUfll]l06 HOUSE
THEATRE
SEATING
Good used late model choirs available.
rebuilt chairs. Chairs rebi-ill in your theatre
by our taciory trained men, gut our
low prices Parts lor oil makes of chairs
Sewed covers made to your size. aUo
leatherette 25"x25' , 55c eo,. 27 x27", 65c
ea. Chicogo Uced Chair Mart, 829 Souin
State Street, Chicago Phone WE 9-4519
Chairs rebuilt in your theatre, re-spacing,
sewed covers. Arthur Judge. 2100 E
Newton Avenue. Milwaukee, Wisconsin
Used Seats for Sale: 550 Bodilorm seats,
long boclc; 360 Ideal seats, fully upholstered.
Horry Melcher Enterprises. 417
West Highland Avenue. Milwaukee 3
Wisconsin. BR 1-0100.
STAGE SHOWS
HORROR MY.STERY SCIENCE FICTONS:
Best in e/: .ailable
all Gv._.i .jit. .:^:,.^. '^^^i, ..;..; completely
ditierent with more advertising
material than any competitor. We are
growing . . . competitors diminishing
No misrepresentation. All as advertised
m good tasle, no stooges used All units
carry portable stages, lights, etc Writw
for colorful samples of advertisings and
open dates. KARA-KUM ATTRACTIONS.
P. O, Box 949, Hollywood 28. California
Telephone HOlIywood 4-1222.
BUSINESS OPPORTUNITIES
BIGGER POPCORN PROFITS with all
new Tender-Vender, now re-designed to
even finer operations and results. Nothing
to corrode, rust or peel. Warms, tenderizes
and dispenses crisp, hot, delicious
popcorn. Shipped assembled; easy to
move; capacities right for any location
Write tor facts. TENDER-VENDER POP-
CORN SERVICE CO., Popcorn Building.
Nashville, Tennessee.
FILMS WANTED
3Sinm and IGmzn features, serials and
shorts. Safety film only. Boxoffice, 9196.
Handy Subscription
BOXOFHCE:
Order Form
825 Van Brunt Blvd..
Kansas City 24. Mo.
Please enter my subscription to
BOXOFFICE. 52 issues per year
(13 of which contain The MODERN
THEATRE Section).
D S3.00 FOR 1 YEAR
D S5.00 FOR 2 YEARS
n S7.00 FOR 3 YEARS
THEATRE
STREET
TOWN
NAME
POSITION
n Remittance Enclosed
D Send Invoice
BOXOFFICE December 26. 1960 29
STATE

;
i
(iVILLAGE OF THE DAMNED
'
SATURATION OPENINGS ROLL UP
SENSATIONAL GROSSES!
NEW YORK
SATURATION:
Tremendous week — tops $300,000 !
More than "Please Don't Eat The
Daisies"!
OHIO-INDIANA
SATURATION:
In 86 engagements, beats "The Mysterians",
"Giant Of Marathon", and 40'
better than "Time Machine"!
CAROLINAS
SATURATION:
Consistently topping "The Mysterians"
by 40 '.t
and "Giant of Mai-athon" by
30%!
LOS ANGELES AREA
SATURATION:
Bigger than "Please Don't Eat The
Daisies", "Time Machine"!
TEXAS-OKLAHOMA
SATURATION:
Despite severe snow and storm, tops
"The Mysterians" and "Time Machine"
—double "Giant Of Marathon"!
AND GREAT REVIEWS!
"One of the trimmest, most original and
serenely unnerving chillers in a long time!"
-N. Y. TIMES
"One of the neatest horror pictures since
Peter Lorre went straight!"
-TIME MAGAZINE
"Far and away the neatest, cleverest and
most behevable of that genre!"
- N. Y. HERALD TRIBUNE!
"Corking good entertainment! Highly
recommended!"
-COLUMBUS, OHIO CITIZEN JOUR.
METROGOLDWYN MAYER......
^
?
GEORGE SANDERS
BARBARA SHELLEY
MICHAEL GWYNN
D„«,^wWOLF RILLA- P.O..C..., RONALD KINNOCH
S«Hd cn l!