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Strategic Marketing: Planning and Control, Third Edition - always yours

Strategic Marketing: Planning and Control, Third Edition - always yours

Strategic Marketing: Planning and Control, Third Edition - always

  • Page 2 and 3: Strategic Marketing: Planning and C
  • Page 4 and 5: Strategic Marketing: Planning and C
  • Page 6 and 7: Contents Preface Acknowledgements x
  • Page 8 and 9: Contents vii 8 Strategy formulation
  • Page 10 and 11: Contents ix Ethical frameworks 307
  • Page 12 and 13: Preface The aim of this text is to
  • Page 14 and 15: Preface xiii response to questions
  • Page 16 and 17: Preface xv ● ● This route compr
  • Page 18 and 19: CHAPTER 1 The strategic perspective
  • Page 20 and 21: About this chapter Increasingly com
  • Page 22 and 23: The strategic perspective 5 managem
  • Page 24 and 25: The strategic perspective 7 There i
  • Page 26 and 27: The strategic perspective 9 result
  • Page 28 and 29: The strategic perspective 11 Little
  • Page 30 and 31: The strategic perspective 13 Essent
  • Page 32 and 33: The strategic perspective 15 and ot
  • Page 34 and 35: Strategic Analysis PART 1
  • Page 36 and 37: CHAPTER 2 External analysis
  • Page 38 and 39: About this chapter The external ana
  • Page 40 and 41: External analysis 23 Area of extern
  • Page 42 and 43: External analysis 25 political stru
  • Page 44 and 45: External analysis 27 3 Potential en
  • Page 46 and 47: External analysis 29 change in favo
  • Page 48 and 49: External analysis 31 ● ● Compet
  • Page 50 and 51: External analysis 33 Illustrative E
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    External analysis 35 Lehman, D. R.

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    CHAPTER 3 Competitive intelligence

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    About this chapter Business success

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    Competitive intelligence 41 The rea

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    Competitive intelligence 43 History

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    Competitive intelligence 45 Note: r

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    CHAPTER 4 Segmentation

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    About this chapter The segmentation

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    Segmentation 51 overseas institute

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    Segmentation 53 Japanese model Indi

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    Segmentation 55 Self-actualisation

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    Segmentation 57 Need recognition In

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    Segmentation 59 a box of chocolates

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    Segmentation 61 Stage Percentage of

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    Segmentation 63 New social class Oc

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    Segmentation 65 This approach relie

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    Segmentation 67 Segment Geographica

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    Segmentation 69 Percentage of total

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    Segmentation 71 Developmental stage

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    Segmentation 73 Yuppies Young upwar

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    Segmentation 75 Political pressures

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    Segmentation 77 Physical Technologi

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    Segmentation 79 Factors that inform

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    Segmentation 81 ● ● ● Financi

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    Segmentation 83 A more systematic m

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    Segmentation 85 Tinson, J., Custome

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    CHAPTER 5 Internal analysis

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    About this chapter The internal ana

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    Internal analysis 91 ❍ Brand fran

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    Internal analysis 93 such as produc

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    Internal analysis 95 will fall into

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    Internal analysis 97 Factors that a

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    Internal analysis 99 Pioneers Value

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    Internal analysis 101 ■ Auditing

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    Internal analysis 103 movement of c

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    Internal analysis 105 9 9 Strong Bu

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    Internal analysis 107 summary of th

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    CHAPTER 6 Developing a future orien

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    About this chapter So far in Part 1

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    Developing a future orientation 113

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    Developing a future orientation 115

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    Developing a future orientation 117

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    Developing a future orientation 119

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    Developing a future orientation 121

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    Developing a future orientation 123

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    Developing a future orientation 125

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    Developing a future orientation 127

  • Page 146 and 147:

    Formulation of Strategy PART 2

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    CHAPTER 7 Strategic intent

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    About this chapter An organisation

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    Strategic intent 135 A mission stat

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    Strategic intent 137 ● ● Market

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    Strategic intent 139 Passionate sup

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    Strategic intent 141 Other writers

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    Strategic intent 143 ● ● ● Ed

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    Strategic intent 145 The balanced s

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    Strategic intent 147 The next step

  • Page 166 and 167:

    CHAPTER 8 Strategy formulation

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    About this chapter Marketing strate

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    Strategy formulation 153 and high v

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    Strategy formulation 155 the organi

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    Strategy formulation 157 Number of

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    Strategy formulation 159 Cumulative

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    Strategy formulation 161 Successful

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    Strategy formulation 163 these obje

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    Strategy formulation 165 (2) Flank

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    Strategy formulation 167 Current Pr

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    Strategy formulation 169 Profitabil

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    Strategy formulation 171 Maturity H

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    Strategy formulation 173 incrementa

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    Strategy formulation 175 Ansoff’s

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    CHAPTER 9 Targeting, positioning an

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    About this chapter The subject of t

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

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    Targeting, positioning and brand st

  • Page 228 and 229:

    CHAPTER 10 Product development and

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    About this chapter Product developm

  • Page 232 and 233:

    Product development and innovation

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    Product development and innovation

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    Product development and innovation

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    Product development and innovation

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    Product development and innovation

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    Product development and innovation

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    Product development and innovation

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    CHAPTER 11 Alliances and relationsh

  • Page 248 and 249:

    About this chapter Increasingly bus

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    Alliances and relationships 233 ●

  • Page 252 and 253:

    Alliances and relationships 235 Raw

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    Alliances and relationships 237 ■

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    Alliances and relationships 239 and

  • Page 258 and 259:

    CHAPTER 12 The strategic marketing

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    About this chapter Planning is an i

  • Page 262 and 263:

    The strategic marketing plan 245 2

  • Page 264 and 265:

    The strategic marketing plan 247 Ho

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    The strategic marketing plan 249

  • Page 268 and 269:

    The strategic marketing plan 251 Re

  • Page 270 and 271:

    Strategic Implementation PART 3

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    CHAPTER 13 Strategic implementation

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    About this chapter Implementation i

  • Page 276 and 277:

    Strategic implementation 259 ■ Fu

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    Strategic implementation 261 ●

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    Strategic implementation 263 HRM as

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    Strategic implementation 265 that m

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    Strategic implementation 267 ● Pr

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    Strategic implementation 269 ● In

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    Strategic implementation 271 The ke

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    CHAPTER 14 Control

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    About this chapter Control mechanis

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    Control 277 Adjust marketing object

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    Control 279 systems. Remember, no s

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    Control 281 ● vehicles and long-t

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    Control 283 Examples Total liabilit

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    Control 285 and is a concept applic

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    Control 287 sales was 1 in 20 and w

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    Control 289 The aforementioned area

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    Contemporary Issues in Strategic Ma

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    CHAPTER 15 Customer relationship ma

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    About this chapter This chapter exa

  • Page 314 and 315:

    Customer relationship management 29

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    Customer relationship management 29

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    Customer relationship management 30

  • Page 320 and 321:

    CHAPTER 16 Marketing ethics and str

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    About this chapter The ethical stan

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    Marketing ethics and strategic mark

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    Marketing ethics and strategic mark

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    Marketing ethics and strategic mark

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    Marketing ethics and strategic mark

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    Teaching Strategic Marketing PART 5

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    CHAPTER 17 Problem-based learning

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    About this chapter This chapter exa

  • Page 338 and 339:

    Problem-based learning 321 trends,

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    Problem-based learning 323 Problem

  • Page 342 and 343:

    Index Aaker, 6, 125, 144, 173, 195,

  • Page 344 and 345:

    Index 327 loyalty, 295, 297 misunde

  • Page 346 and 347:

    Index 329 Lorraine Chase, 194 Lotus

  • Page 348 and 349:

    Index 331 Reference groups, 52 Reic

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