NSC_Identity_Writing_style-guide - National Safety Council
NSC_Identity_Writing_style-guide - National Safety Council
NSC_Identity_Writing_style-guide - National Safety Council
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<strong>NSC</strong> Business Unit Branding Style Guide<br />
DDC<br />
DDC used as a brand<br />
should be set in Helvetica<br />
Neue Medium Extended.<br />
DDC<br />
The phrase <strong>NSC</strong> — leading driver safety is the tagline for DDC. Guidelines have been developed for the use of the<br />
<strong>NSC</strong> — leading driver safety tagline, which is a trademark of <strong>NSC</strong>. Careful consideration of the use and application<br />
of the tagline must be maintained.<br />
USAGE IN TEXT<br />
• DO NOT use quotation marks around the phrase<br />
USAGE AS A GRAPHIC ELEMENT<br />
• Request EPS graphic file, DO NOT typeset tagline<br />
• Always display in one line, never stack vertically<br />
• Graphic color may shift, or use of black or reversed (white) determined by printed material or web page on which it<br />
appears<br />
Alive at 25<br />
Used on DDC Teen Driving marketing collateral. As Alive at 25 is already a trademark, it does<br />
NOT carry any second brand such as DDC or <strong>NSC</strong>.<br />
PMS 293<br />
CMYK: 100C, 57M, 0Y, 2K<br />
RGB: 0, 103, 177<br />
PMS 640<br />
CMYK: 100C, 0M, 0Y, 22K<br />
RGB: 0, 143, 197<br />
rev. 04.08.13<br />
23
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