diplomatura en turismo - TSI-Turismo Sant Ignasi - Universitat ...

tsi.url.edu

diplomatura en turismo - TSI-Turismo Sant Ignasi - Universitat ...

DEGREE IN TOURISM AND

HOSPITALITY MANAGEMENT

2011-2012 Academic Year

Program Guide

COURSE:

PERIOD: Semester 5

Research skills and methods

Lecturers: Esther Binkhorst

Jordi Ficapal

Publicación para el uso exclusivo de Turismo Sant Ignasi (ESADE, Universitat Ramon Llull).

No se permite su reproducción total o parcial.

Marqués de Mulhacén, 40-42 · 08034 Barcelona · Tel. 93 2522890

tur@tsi.url.edu · www.tsi.url.edu


Tourism & Hospitality Management Degree

COURSE SYLLABUS

COURSE: Research skills and methods

MODULE: Research

CODE: OB5DTH-I

COURSE TYPE: Compulsory

Year: 3d

ECTS CREDITS: 4 SEMESTER: 5

LANGUAGE: English

LECTURERS: E. Binkhorst/J. Ficapal

1. General description of the course:

The course is structured according to an intuitive logic for structuring a research

project. First we pay attention to the need of doing research. On the basis of initial

ideas about a topic, we articulate the research objectives and research questions that

will guide your research journey. You will learn the skills to cope with academic reading

in order to review the literature to build a strong theoretical foundation for your research

project. Subsequently, we examine what data are required in order to answer the

research questions and how are we going to go about the research project as a whole;

you will learn different philosophies, approaches, strategies and methods that you may

choose to apply in your research project. Finally, we need to conclude what activities

need to be carried out when and in what order. You will learn to write this all up in a

research proposal.

2. Competencies developed within the course:

Type Name Indicators

General G1 1,3

G2 2,3,4,7

G3 6

G11 1,2,3

Specific E19 1,2,3,4,5,6,7,8,9

E21 6,7

Basic B2 1,2

B3 3,4

B4 2,7

3. Content

Thematic block Topic/Unit Content

I. Introduction The need to do research. Understanding research as an

academic skill.

Conceptual design Research process. Learning to carefully plan and

execute research in order to find

solutions to the questions or

problems investigated.

Marqués de Mulhacén, 40-42 · 08034 Barcelona · Tel. 93 2522890

tur@tsi.url.edu · www.tsi.url.edu


Technical design

Research topic.

Broad research question.

Research objectives.

Literature review.

Research philosophies,

approaches and strategies.

Research methods and data

collection techniques.

Data analysis.

Research design and planning.

Research proposal.

Learning that it always begins with

a question like: why? how?

Learning to select the research

topic and define the research

questions and objectives.

Learning the basics of: ‘to read

without reflecting is like eating

without digesting’.

Learning about positivist and

phenomenological viewpoints of

doing research, deduction and

induction as two different

approaches, and various research

strategies like case study,

grounded theory, action research,

etc.

Learning about interviews, focus

groups, observation and

questionnaires.

Learning how to analyze and

interpret the data collected.

Learning how to write a research

proposal including the introduction,

the background of the study, the

problem statement, the research

objectives, the originality and

contribution to knowledge, the

literature review, the conceptual

framework, the data collection

techniques, the research context

and participants, data analysis and

appendix.

4. Required Readings

Author/s (year) Altinay, L. and Paraskevas, A. (2008).

Title (pages) Planning Research in Hospitality and Tourism (241)

Publisher. City. Butterworth-Heinemann: Oxford.

Comments

This is the core text, which offers a balanced approach

regarding the theory and practice of research methods,

so that you will be equipped with the knowledge and the

skills necessary to perform research and justify your

approach to it.

Author/s (year) Saunders, M. N. K., Lewis, P. and Thornhill, A. (2008)

Title (pages) Research Methods for Business Students. (4th ed.) (504)

Publisher. City. Financial Times, Prentice Hall: Harlow.

Comments

This is a more advanced level research methods book

that could offer you detailed information about the data

collection and analysis techniques.

Total number of 745

pages

Marqués de Mulhacén, 40-42 · 08034 Barcelona · Tel. 93 2522890

tur@tsi.url.edu · www.tsi.url.edu


5. Compulsory exercises and assessments

Every week a part of the theory will be explained in class (Monday) and applied

in the second session that same week, group-wise or individually (Wednesday).

All the exercises will be handed in every week and this way each student

prepares her or her portfolio (30%). When the theoretical part is finished (week

8), the gained knowledge will be evaluated with a written exam (30%). During

the rest of the course, week 8 until 15, we will be focusing on the Research

Proposal. Again, explanation during the first session and application during the

second session until the complete Research Proposal will be handed in during

week 15 (40%).

Type Title Dates

PORTFOLIO

Exercise Research articles search newspapers Week 1

Exercise Exercises (p. 18, 19)

Box 1.3 (p. 8)

Box 1.4 (p. 9)

Week 2

Exercise Table 2.1 and 2.2 Saunders et al (p. 24 Week 3

and 25)

Exercise Reading with SQ3R (p.31) Week 4

Exercise Reading strategies (p. 32, 34)

Week 5

Box 3.4 (p. 51)

Exercise Exercises (p. 72, 85) Week 6

Exercise Preparing an interview guide (Box 6.1,

6.2, 6.3)

Preparing questionnaire (Box 6.7)

Week 7

Exercise Box 9.1 (p. 169), exercises Week 8

Assessment EXAM theory Week 8 or 9

Exercise Preparing RP Section 1 Week 9

Exercise Preparing RP Section 2 Week 10

Exercise Preparing RP Section 3 Week 11

Exercise Preparing RP Appendices Week 12

Exercise Research proposal Week 13

Exercise Research proposal Week 14

Assessment Research proposal Week 15

6. Learning activities and distribution of work load

Type Activity Hours

EA Contact Hours Lectures 15

Seminar exercises 15

Group seminar follow-up 15

EA Directed study Readings 20

Exercises 10

Proposal writing 25

Information research 10

EA Self study Study 10

Marqués de Mulhacén, 40-42 · 08034 Barcelona · Tel. 93 2522890

tur@tsi.url.edu · www.tsi.url.edu


TOTAL 120

7. Methodology and sessions chart

Week Theory Practice Directed

study

1 The need to do research Newspaper search

2 Research process.

Research topic.

Broad research question/rationale.

Exercises (p. 18, 19)

Box 1.3 (p. 8)

Box 1.4 (p. 9)

3 Research question.

Research objectives.

Table 2.1 and 2.2 Saunders et

al (p. 24 and 25)

4 Literature review. Reading with SQ3R (p.31)

5 Literature review. Reading strategies (p. 32, 34)

6 Philosophies, approaches and

strategies.

7 Research methods and data

collection techniques.

8 Data analysis.

Research design and planning.

Box 3.4 (p. 51)

Exercises (p. 72, 85)

Preparing an interview guide

(Box 6.1, 6.2, 6.3)

Preparing questionnaire (Box

6.7)

Box 9.1 (p. 169), exercises

9 Research proposal Section 1 Preparing RP Section 1

10 Research proposal Section 2 Preparing RP Section 2

11 Research proposal Section 3 Preparing RP Section 3

12 Research proposal The Appendix Preparing RP Appendices

13 Research proposal complete Research proposal

14 Research proposal complete Research proposal

15 Hand in Research proposal

8. Evaluation activities

Continuous assessment will be undertaken during class time. Homework will

require students to spend a minimum of 50 hours in their own time and forms part

of the mark. Before starting the practical research proposal the theoretical part will

be evaluated with an exam.

Activity Percentage Competencies evaluated

Continuous assessment 30%

Evaluation exam when finishing theory 30%

Research proposal 40%

Marqués de Mulhacén, 40-42 · 08034 Barcelona · Tel. 93 2522890

tur@tsi.url.edu · www.tsi.url.edu


10. Lecturers

Professor Esther Binkhorst received her Master Degree in Consumer

Sciences from Wageningen University with specialisation in research and

tourism. She received her PhD at Tilburg University investigating the tourism

experience after being tourism project manager at Stenden University in

Leeuwarden and research consultant at the Centre for Research and Statistics

in Rotterdam. Since 2004 she is lecturer and researcher at Turismo Sant Ignasi,

University of Ramon Llul in Barcelona for the areas Events Management,

Imagineering, Innovation Management and Research Skills. Esther Binkhorst is

founder of Co-creations, a Spanish and Dutch based facilitator of tourism,

hospitality and events initiatives based on co-creation.

Jordi Ficapal holds a Bachelor degree in Anthropology, UB as well as a Master

degree in International Cooperation for Development and postgraduate

diplomas in “Anthropology of Family and Welfare” and in “Anthropology and

problems of the contemporary society”. Doctorate courses in Anthropology and

PhD. research in Corporate Social Responsibility in Tourism and Hospitality .

Head of Studies and Research at TSI- Turismo Sant Ignasi (ESADE –

Universitat Ramon Llull). Lecturer in “Intercultural Coaching” at MSc in

Management Program “Innovative Hospitality Management” and other courses

at undergraduate programs (“Culture and sense-making”; “Diversity

management in Tourism and Hospitality”; “Ethics and CSR in Tourism and

Hospitality”, “Tourism and development”). Member of the Academic board of

UNESCO Chair on Education, Technology and Development of Universitat

Ramon Llull. Member of the Academic board of ETHOS Chair on ethics,

Universitat Ramon Llull. Leader researcher at Ethics of Tourism and Hospitality

(GRETHOS) URL research group. Member of COODTUR, Internationa Network

of Researchers in Tourism, Cooperation and Development. Member of SIETAR

(Society for Intercultural Education, Training and Research) in Spain since its

foundation. Board member of VOLPA (Voluntariado Pedro Arrupe), NGO of

volunteers for development in Latin America.

11. Observations

Marqués de Mulhacén, 40-42 · 08034 Barcelona · Tel. 93 2522890

tur@tsi.url.edu · www.tsi.url.edu

More magazines by this user
Similar magazines