is in the - Manitoba Canola Growers Association

is in the - Manitoba Canola Growers Association




is in the

Like the bright yellow fields that flourish under

Manitoba skies, we are growing the future.

We are the Manitoba Canola Growers Association

(MCGA), representing 9,000 members who share

our vision of a sustainable future for Manitoba’s

$2.37-billion canola industry.

A genuine made-in-Manitoba success story, canola

is not only important to our province’s economic

outlook, it is a vital part of our agriculture sector

as the number one source of crop receipts for

growers. In addition, canola creates jobs for more

than 33,000 Manitobans and remains one of our

most valuable exports, becoming a $2.8 billion

trade in recent years.

The global demand for canola oil has never been

higher thanks to its nutritional profile as a healthier

alternative to partially-hydrogenated oils and as a

viable source of environmentally-friendly biodiesel.

Fortunately, Manitoba growers are ready to meet

these challenges – and MCGA is here to ensure its

members are well-positioned to take advantage

of these opportunities and can maximize their net

income from growing canola.

MCGA uses grower check-off dollars to grow the

future of the canola industry. Every dollar we spend

is leveraged at the local, national and international

levels, giving canola growers an impressive return

of $7 on the dollar.

Canola Keeps Manitoba Growing

Canola production boosts Manitoba’s

bottom line

Canola is a $14 billion industry in Canada. In Manitoba

alone, the economic impact of canola is $2.37 billion.

Canola is the #1 source of crop receipts for Manitoba

farmers. In 2008, canola generated 37.1% of all

province‐wide farm cash receipts, which totaled $1 billion.

• In 2008, the average price of canola was $12.66/bushel,

up from $9.53/bushel in 2007.

• Over 216,000 jobs in Western and Eastern Canada have

been created in canola production, transportation, crushing,

refining as well as food development, manufacturing

and service. Close to home, canola impacts the jobs of

33,069 Manitobans.

More canola is being grown in Manitoba than

ever before

• In 2008, Manitoba growers seeded 3.1 million acres of

canola, up from 2.85 million acres in 2007.

• This accounted for 33.4% of total acres seeded in

Manitoba (up from 33.1% in 2007).

• The average canola yield in 2008 was 36.9 bushels per

acre (or 113.6 million bushels total production), compared

to 26.8 bushels per acre (or 75.6 million bushels total

production) in 2007.

• In 2009, 90.5% of the canola seeded in Manitoba was

hybrid canola, compared to 71.2% in 2006.

• In 2009, 13.4% of the canola acres seeded was specialty

canola. Just three years earlier, specialty canola made up

only 11.6% of canola acres.

• There is more market demand than ever for Manitoba

canola. Among the desirable factors is oil content. In 2008,

the oil content of the province’s canola was 43%, up from

41.6 in 2007.

• More Manitoba canola growers are turning to technology

for improved yields, better returns, efficient weed control

and reduced production costs. In 2009, 95.1% of the

canola grown in Manitoba was genetically modified (GM)

canola, compared to 85.5% in 2006.

Canola exports help put Manitoba on the map

• In 2008, Manitoba exported $817 million in bulk

commodity canola, a dramatic increase over the

$477 million exported in 2007.

• Last year, Manitoba also exported $489 million in

semi‐processed canola oil and $84 million in canola

meal/cake – up from $271 million and $51 million

respectively in 2007.

• Exports of canola have quadrupled in value to over

$2.8 billion in 2006 from under $705 million in 2000.

Manitoba’s Cash Crop

Creates “Seed Money”

For The Future

The canola check-off dollars received by the MCGA are used to

grow the future of our industry. As we invest this “seed money”

into canola’s future, the MCGA focuses on four distinct areas of

interest, each of which has an important role in the success of

our organization and the prosperity of our members:

30¢ per $1.00 ➔ Increasing grower profits

through production and marketing

Our ongoing investment in production and marketing helps

support good practices that enhance grower profits. The MCGA

is also committed to funding relevant research programs and

development studies to secure high-value markets and to

advance our industry, including:

• Direct funding for the High Erucic Acid Rapeseed (HEAR)

Industrial Research Chair at the University of Manitoba. Every

dollar from MCGA provides almost $6 in funding plus a further

$1.4 million in additional investment in Manitoba public

canola research.

• Support for research on genetic resistance to sclerotinia

(the most severe disease to which canola is susceptible).

• A joint partnership of the Prairie Canola Agronomy

Research Program, along with the Alberta Canola Producers

Commission (ACPC), the Saskatchewan Canola Development

Commission (SCDC), the Canola Council of Canada

(CCC) and Agriculture and Agri-Food Canada (AAFC).

The MCGA pools grower dollars with these groups to do

Prairies‐wide agronomic research, a collaborative approach

which allows for greater access to researchers, projects and

government dollars.

30¢ per $1.00 ➔ Promoting canola awareness

It is essential that MCGA continues growing consumer

awareness of canola, its nutritional benefits and the positive

impact this important crop has on Canada’s economy.

Our efforts in this area include:

• Supporting the education of future consumers and growers

through school-based programs such as Agriculture in the

Classroom-Manitoba and the Canola Learning Centre. Our

participation ensures that over 10,000 school children receive

accurate and factual information about canola each year.

• The MCGA funds scholarships and bursary support to the

University of Manitoba’s Faculty of Agriculture and Food

Sciences, Red River College and Assiniboine College.

• We also participate in “Great Tastes of Manitoba,” a highly

rated, locally-produced TV cooking program which showcases

Manitoba food products (including canola oil) to over 40,000

consumers who tune in each week.

25¢ per $1.00 ➔ Developing new markets

for canola

To ensure a steady demand for canola growers’ crops, the

MCGA works to develop and maintain influential alliances

and to serve as a liaison between industry and government.

Our efforts include:

• Working with industry to identify innovations that are

beneficial to all growers, such as the use of canola in making

environmentally-friendly biofuels.

• Lobbying all Manitoba Members of Parliament (MPs) to

required biodiesel incentives that would match those offered

in the U.S., and the resulting parity funding announced in the

last federal budget.

• Maintaining strong ties with our sister organizations in

Canada: the BC Grain Producers Association, ACPC,

SCDC, the Saskatchewan Canola Growers Association and

the Ontario Canola Growers Association. We also value

our cross-border connections with the Northern Canola

Growers Association, the Minnesota Canola Council and the

U.S. Canola Association.

20¢ per $1.00 ➔ Enhancing leadership

By employing a reliable office team and electing a

fully‐accountable Board of Directors, the MCGA ensures

the needs of Manitoba growers are addressed directly or in

partnership with other provincial and national associations.

We continue to grow in this area by:

• Working with such influential groups as the American

Heart Association, the Canadian Petroleum Products

Institute, the Canadian Renewable Fuels Association, the

Manitoba Heart and Stroke Foundation and the Keystone

Agricultural Producers.

• Adhering to high standards of governance, including a set of

bylaws which are reviewed yearly to ensure we are meeting

the needs of our members. MCGA employs a unique board

structure and training that uses powerful techniques for

achieving success and high performance of the organization,

its directors, and staff.

Canola: A Made-in-Manitoba Success Story

In 1974, Dr. Baldur Stefansson, a plant scientist at the University

of Manitoba, developed a variety of rapeseed that could be

used as edible oil. Collaborating with experts in several fields,

including Dr. Keith Downey from Agriculture Canada, Dr.

Stefansson further deepened his understanding of the crop

by measuring, assessing and manipulating the erucic acid

levels in rapeseed. Through traditional plant breeding, Drs.

Stefansson and Downey developed the first “double low” variety

of rapeseed, drastically reducing the erucic acid and the antinutritional

glucosinate levels that hampered the seed’s suitability

for human consumption.

The newly-improved oilseed was named canola, a clever

combination of the words “Canada” and “oil.” The variety quickly

grew in popularity with farmers to become one of the country’s

top crops – and one of the world’s healthiest edible oils.

About the MCGA

The MCGA is a 9,000-member strong organization committed

to maximizing net income from canola.

Originally established in 1970 as the Manitoba Rapeseed

Growers Association, our organization was incorporated in

1982 as the MCGA. Today, we use grower check-off dollars

for “seed money” to grow the future, with every dollar spent

leveraged at the local, national and international levels to give

growers a greater return on their investment. Through the

strategic and considerate usage of check-off contributions,

MCGA ensures that our members are well-positioned to take

advantage of opportunities to maximize their net income from

growing canola.

Located in Winnipeg, our organization employs four staff

members and is overseen by an eight-member Board of

Directors that are elected from across Manitoba.

For more information on the mcga,

please contact us at:

Manitoba Canola Growers Association

400–67 Lombard Avenue

Winnipeg, MB R3B 0T6

Tel: (204) 982-2122

Fax: (204) 942-1841


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