. . story

APRIL 16, 1962


"West Side Story" wos chosen as the best picture ot 1961 by the Academy of Motion

Picture Arts and Sciences at the Oscor Night festivities lost Monday (9). A scene from

the picture is shown above. Maximilian Schell, at left, was voted the best actor for his role

in "Judgment at Nuremberg," while Sophia Loren, right, was selected as best actress for

her portrayal in "Two Women " George Chakiris, who was named best supporting octor, and

Rita Moreno, best supporting actress, are shown in the center photo .

on page 4.

Showmanship Campaign



-See Showmandiser Section


xlirfiM Ida Sttl—I Nlvi Pwa > All r^HI.^



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SHOCKS,SHOCHS, SHOcm.s h(x:hs\ s hoc ks,s hocks,















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after is another example of its great interest

to the mass public.

On the whole, the program this year was wellpaced

and. despite those wh(j criticize the commercials,

they were less intru>ive than in the

past, with the exception of those for a brand ol

tooth paste. The rest of it was in kcejjing with

the aura of glamour generally attached to motion

picture people and an aildefl fillip for the

UDinen viewers.

It has been brought up Ipcfure, liut we would

like to reiterate that there should be more of

the industry doing a good commercial for itself.

True, much is implicit in mere mention of motion

pictures that were nominated and, of course,

for those that emerged as winners in one or

another facet. But what seemed to be greatly

amiss was the lack of some expression on behalf

of the nation's motion picture theatres. Just a

closing reminder that the pictures whose titles

were mentioned would be showing at "your

favorite theatre" is not enough.

Another suggestion that has been made from

time to time concerns inclusion of so many

technical awards. Without doubt, they are

merited, but recognition for the accomplishments

by technicians and others that mav come

under that category are of comparativelv little

interest to the general public. Cognizance of

this fact was demonstrated by having .*ome of

the Oscar presentations made off-camera while

the commercials were on the air. H, in some

way, this could be extended, the air time might

1)(> held to an hour or 90 minutes at most,

instead of over two hours, which, in the East,

has been carrying the program well bevond midnight,

causing many not to tune in. and others

to tune out before it is over.

If this is feasible, it might, as one exhibitor

wrote to us a week before the event and, as others

have done in other years, make possible tlie

filming or taping of the "main event" and making

it available for showing all over the world.

Such a film would have interest for people who

do not watch television (and they are legion)

and it could make a good attraction for theatre

showing, in this country as well as abroad.

Be that, as it may, we think the Oscar showhas

a great value to the industry.

It engenders an

inestimable amount of talk about and interest

in motion pictures generally and, particularlv. in

those pictures tliat spawn a winner for whatever

merit cited. Again, we say, congratulations to

all who had a |>art in the Oscar event this year!

vj&v,^ /yMLiiyi^^




United Artists Surpasses

Own Record, Winning

Total of 15 Awards

SANTA MONICA—United Artists took

another giant step forward by virtually

sweeping the board in capturing 15 of the

cherished Little Gold Giants at the 34th

Annual Academy Awards Presentations.

Oscar, who gave UA his not always predictable

blessings with 12 of his stalwart

little images in 1961. topped his last year's

performance for UA with a majority sanction

of Academy members.

The distinction this year was that, while

six UA films shared honors in 1961. "The

Apartment" leading the way by garnering

six of the awards, the UA-Mirisch Co.'s

"West Side Story" gathered 11 awards all

unto itself.

Quoting Walter Mlrisch after the

awards: "It's a wonderful night for all of

us associated with the picture."

Audience applause from the 6,000 packed

into the Santa Monica Civic Auditorium

and several thousand occupying stands and

sidewalks outside was unusually strong for

Maximilian Schell and Sophia Loren, as

best actor and actress, "West Side Story"

for best picture, George Chakiris and. notably

Rita Moreno, as best in supporting


There were few upsets in prior predictions.

Prognosticators were almost unanimously

solid in picking most of the principal

winners. Toss-ups were in the best supporting

and costume designing categories,

odds leaning toward Judy Garland for a

largely sentimental vote and toward an assortment

of co.stume designers, with Piero

Gherardi and Irene Sharaff taking the individual

trophies in those categories for

WSS. though Miss Sharaff was nominated

also for "Flower Drum Song."

Presentation of the Irving Thalberg

Award to Stanley Kramer was exceptionally

popular, with Kramer having to take

extra bows before the prolonged applause

would permit him to speak, and George

Seatons speech in accepting the Jean Hersholt

Humanitarian Award wa.s one of the


Best Picture: "West Side Story," Mirisch Pictures,

Inc., and B&P Enterprises, Inc. United Artists; Robert

Wise, producer.

Best actor: Moximilian Schell in "Judgment ot

Nurefnberg," Stonley Kromer, United Artists.

Best Actress: Sophie Loren in "Two Women,"

Chompion-Les Films Morceou-CocirK»r and Societe

Generole De Cirtemotogrophie Prod., Embassy Pictures.

Best supporting actor: George Cbokiris in "West

Side Story," Mirisch Pictures orxJ B&P Enterprises,

United Artists,

Best supporting actress: Rita Moreno in "West Side

Story," Mirisch Pictures and B&P Enterprises, United


Best Director: Robert Wise ond Jerome Robbins for

"West Side Story," Mirisch Pictures ond B&P Enterprises.

United Artists.

Best screenplay based on material from another

medium: "Judgment at Nuremberg," Abby Mann.

Stanley Kramer Production, United Artists.

Best screenplay, written directly for screen: "Splendor

in the Gross," Williom Inge, NBI Production,

Warner Bros.

Best cinematography, black and white picture:

"The Hustler," Gene Shutton, Robert Rossen Production,

20th Century-Fox.

Best cinemotogrophy, color picture: "West Side

Story," Daniel L. Fopp. Mirisch Pictures and B&P

Enterprises. United Artists.

Best art direction, black and white picture: "The

Hustler," Harry Horner; Set decoration. Gene Collohan.

Robert Rossen Production, 20th Century-Fox.

Best ort direction, color picture: West Side Story,"

Boris Leven; Set decoration, Victor Gongelin. Mirisch

Pictures and B&P Enterprises, United Artists.

Best costume design, black and white picture: "La

Dolce Vita," Piero Gherardi. Rioma Fihm Production,

Astor Pictures (Itolian).

Best costume design, color picture: "West Side

Story," Irene Sharaff. Mirisch Pictures and B&P

Enterprises, United Artists.

Best Film editing: "West Side Story," Thomos

Stanford. Mirisch Pictures and B&P Enterprises, United


Best scoring, musical picture: "West Side Story,"

Saul Chaplin, Johnny Green, Sid Ramin and Irwin

Kostol. Mirisch Pictures ond B&P Enterprises, United


Best scoring, comedy or dramatic picture: "Breokfost

at Tiffany's" Henry Mancini. Jurow-Shepherd

Production, Paramount.

Best song: "Moon River," from "Breokfost at Tiffany's"

music by Henry Mancini, lyrics by Johrvny

Mercer. Jurow-Shepherd Production, Paromour^t.

Best sound: "West Side Story," Todd-AO sound

department; Fred Hynes, sound director; orxJ Somuel

Goldwyn studio sound deportment; Gordon E. Sowyer,

sound director.

Best special effects: "The Gur>s of Navorone," Bill

Warrington, visual effects; John Cox, oudible effects.

Carl Foreman Production, Columbia.




Above and



"Le Ciel


et la




ond Michael Arthur Film Productions, Ronk Film

Oistnbotors (French); Arthur Cohn and Rene Lafuite,


Best documentary short: "Project Hope," Mac-

Monus, John & Adorns, Inc., ExCell-0 Corp.; Fronk P.

Bibos, producer.

Best foreign language film: "Through a Glass

Darkly," A. B. Svensk Filmindustri (Sweden).

William L. Hendricks, director of public relations

for Warners, for "his outstanding potriotic service

in the conception, writing ond production of the

Morine Corps film 'A Force in Readiness' which has

brought so much honor to the Acodemy and the

motion picture industry."


Class I (None)


Sylvofiia Electric Products, for development of a

hand-held high-power photogrophic lighting unit

known OS the Sun Gun Professional.

Jomes Dale, S. Wilson, H. E. Rice, John Rude,

Laurie Atkin, Wodsworth E. Pohl, H. Peasgood and

Technicolor, for o Process of Automatic Selective


Twentieth-Fox Research Department, under the

direction of E. I. Sponoble and Herbert E. Bragg, ond

DeLuxe Laboratories, with the assistance of F. D.

Leslie, R. D. Whitmore, A. A. Alden, Endel Pool and

James B. Gordon, for a system of decompressing and

recomposing CinemaScope pictures for conventional

aspect ratios.


Electronics Systems, for on Automatic Light Changing

System for motion picture printers.

Wodsworth E. Pohl and Technicolor Corp., for on

Integroted Sound and Picture Transfer Process.



Stanley Kramer

George Seaton

best of the evening, with Bob Hoix; cracking

afterward: "I wish somebody had

written me a speech like that when I received


While there are mixed reports on the

attitudes of television viewers toward the

program, probably due in part to inter-

ruption by commercials, and the returns

on the size of the TV audience are not yet

in as this is written, the consensus of press

occupying down front seats in the auditorium

was that it was the best in several

years. Viewed entirely from within the

auditorium, it got off to a slow start because

of necessary amenities and traditional

but unnecessary, some thought, orchestral

reprise of Academy Award-winning

hits. But. thereafter, it was extremely

well-paced, dressed, mounted and produced

by Arthur Freed and his staff. The writing,

handled by Hal Kantcr and some of

the best scripters in the business, was compact.

aproi>os. tailored to speakers who did

not come prepared with their own material,

and not only light but frequently funny.

Bob Hope was considered in top form with

some of the best material he has presented

in recent appearances.

The momentary intrusion of a gatecrasher

who walked on stage waving a

pseudo-Oscar and announcing that it was

for Hope, while rudely placing it on the

lectern as Hope stood off toward the wings,

then vanishing back into the audience

mystified all present, who could not figure

whether it was a planned part of the entertainment

or some kind of practical

joke. Hope, in mike, after the incident:

"We don't need Price-Waterhouse. What

we need here is a doorman."

The "live" audience was spared the

commercials, which may have contributed

to the general enjoyment, and there were


few "stage waits the commercials

were being seen on the network. Freed and

his associates having foreseen to that and

filled the intervals with presentation of

scientific awards which would not have

been of interest to the general public.

BOXOFFICE April 16. 1962



Around 1,000 Leaders From

Industry, Government

Are in Attendance

NEW YORK—In a Rlitteiing tribute, almost

1.000 persons saluted Spyros P.

Skoura^s Thursday evening (12> on the occasion

of his 20 years as president of 20th

Century-Pox. The event, sponsored jointly

by Allied States Ass'n of Motion Picture

Exhibitors and Theatre Owners of America,

was held in tlie grand ballroom of the Hotel

Waldorf-Astoria, with Marshall Fine. Allied

president, and John Stembler, president of

TOA. serving as co-toastmasters.

A resolution, citing Skouras for his accomplishments

and contributions to the industry,

was presented by Fine. Stembler

presented to Skouras a silver inscribed tray.

Then, Pine and Stembler gave Skouras a

check, representing the net proceeds from

the banquet, which will be given to the Will

Rogers Memorial Hospital at Saranac Lake,


Skouras responded with an address of


Following the national anthem. Archbishop

lakovos gave the invocation. Dinner

music consisted of selections from 20th

Century-Fox productions. Fine introduced

Monsignor Thomas Little, who offered a

prayer, and the Allied president then gave

the official welcome and introduced

Stembler who carried on as toastmaster for

the program.

A "This Is Your Life" film was presented.

Terry Saunders sang selections from "The

King and I" and Juanita Hall sang "Bali

Hai" from "South Pacific' '

The entertainment, coordinated by Morton

Sunshine, included such personalities

as Groucho Marx, Alan King, Juanita Hall,

Terry Sauiiders and the Radio City Music

Hall Choras.


The dais consisted of leaders in government,

exhibition, television, distribution,

and entertainment. Seated at the head

tables were, in addition to Skouras;

Dimitrios Bitsios, Greek Ambassador to

the United Nations: Basil Vitsaxis, Greek

Consul General in New York City: Judge

Samuel Rosenman. board chairman of

20th-Fox: Barney Balaban. president of

Paramount: John Stembler. TOA president:

Marshall Fine. Allied president; Peter

Levathes, head of 20th -Fox production;

Joseph R. Vogel. president of MGM:

Harry Mandel, president of RKO Theatres:

Irving Levin, executive vice-president of

National General Corp.; Leonard Goldenson,

president of American Broadcasting-

Paramount Theatres: Harry Brandt, president

of Brandt Theatres: Irving DoUinger,

Allied coordinator: S. H. Fabian, president

of Stanley Warner: George G. Kerasotes,

TOA: Meyer Levanthal. Allied: Arthur H.

Lockwood. TOA:

Milton London, Allied: Ben Marcus,

Allied: Albert Pickus. TOA: Samuel Pinanski,

TOA; Walter Reade jr., TOA: George

Stern, Allied: Mitchell Wolfson, TOA: Abe

BOXOFFICE April 16, 1962


Schneider, president of Columbia Pictui-es:

Richard Walsh, president of lATSE;

Emanuel Frisch. chairman of American

Congress of Exhibitors: Joseph Levine,

president of Embassy Pictures; Sidney

Markley, president of A.C.E. Films: Russell

Downing, president of Radio City Music

Hall; Herman Robbins, board chairman of

National Screen Service; William German,

president of W. J. Gennan, Inc.: A. H.

Blank, retired head of Tri-States Theatres,

Ues Momes:

William C. Michel, executive vice-president

of 20th -Pox: Murray Silverstone,

president of 20th-Pox International: Glenn

Norris, general sales manager of 20th -Fox;

Joseph Moskowitz, vice-president of 20th-

Fox; Charles Einfeld, vice-pre.sident of

20th-Fox: Donald Henderson, secretarytreasurer

of 20th-Fox: Alan Freedman,

president of De Luxe Laboratories: Edmund

Reek, vice-president and general

manager of Movietone News: Otto Koegel,

20th-Fox general counsel; Juanita Hall:

Ina Balin; Pamela Tiffin; Terry Saunders:

E. D. Martin, TOA; Thelma Ritter and Mr.

Ritter: Rabbi Moshay Mann. Actors'

Temple: Right Rev. Msgr. Thomas Little;

Archbishop lakovos: Lauri Peters: Jack

Clark. Allied: Jay Emanuel, publisher

Motion Picture Exhibitors: Don Mersereau,

associate publisher, Boxoffice; Martin

Quigley jr.. editor. Motion Picture Herald;

Abel Green, editor. Variety: Morton Sunshine,

editor. Independent Film Journal;

Mo Wax, publisher. Film Bulletin:

Rita Gam: Julie Newmar: Jack Armstrong.

Allied: Wilbur Snaper. Allied: Sen.

Jacob Javitz: Bette Davis: Alden Smith,

Allied: Sidney Cohen. Allied: Milton Rackmil,

president of Universal Pictures:

Laurence Tisch. president of Loew's Theatres:

Leslie Schwartz. Metropolitan Picture

Theatres Ass'n; Nicolas ReLsini. president

of Cinerama; Groucho Marx: Benjamin

Berger, Allied; Sol Hurok, impresai-io;

Tina Louise and Ernest Stellings. TOA.

The benediction was rendered by Rabbi


High Tribute From Exhibition

Following is the resolution presented to Spyros Skouras Thursday night by

Marshall Fine, president of Allied States Ass'n, on behalf of Allied and Theatre

Owners of America:

"A giant among showmen, a Goliath among leaders, and a Samaritan among

legions of friends, you, SPYROS P. SKOURAS, are many fine things to many


"You are a courageous and dynamic executive, who during the 20 years of youi-

Presidency, made Twentieth Century-Fox a film producer and a film distributor of

worldwide importazice and respect.

"You are an aggiessive. determined, and practical scientist who has brought

new spectacular dimensions to our physical screens, and new glamour to our world

of entertainment.

"You are a somxe of inspiration that goes beyond the arena of your own

Company. You have caused exhibitors to be more united, and our industry's public

service to be more meaningful.

"You are the champion of good causes, and your boundless energies have reaped

harvests of benefits for countless charities, diives, our government, and the welfare

of your native Greece and your church.

"You are the Horatio Alger of the Twentieth Centui-y. typifying all that is

traditional in the American success story.

"Thus it is with the sincerest respect, and with warmest admiration that all of

Exhibition takes this opportunity to salute you. our friend, and to express, in this

smaU measure, om- heartfelt affection. May your active years with us number many

more decades, and many more annivei-saries."




Skouras' Horatio Alger Career

From Busboy to High Rank in Industry

Is Story of 20th Century-Fox Head


NEW YORK—As Spyros Skouras looked

over the sea of approximately 1.000 faces in

the grand ballroom of the Hotel Waldorf

Astoria Thursday evening, it is quite possible

that he recalled a siunmer day in 1910

when he landed in New York from his

native Greece and headed for St. Louis, a

completely unknown boy in a strange land.

Seated on the dais at the testimonial banquet

which was celebrating his 20th year

as president of 20th Century -Fox. Skouras

was far from being a nobody. He was being

hailed by dignitaries in almost every walk

of life, but particularly by those in the industry

to which he had attached himself

when both he and pictures were in the

adole.scent stage.

Skouras' Horatio Alger career has been

printed from time to time, but the so-called

rags-to-riches stories always find a warm

spot in people's hearts. And his merits


Not many folks have heard of the Greek

town of Skourohorion but that is where

the 20th-Fox president was born on March

28. 1893. Skouras sidestepped an opportunity

to study in a monastery in order to

join his older brother. Charles, who had

emigrated to the United States a few years

before. And so at the age of 17. Spyros began

the first of countless trans-Atlantic

crossings. He got himself a job as a busboy

in the Planters Hotel in St. Louis but he

was quite .sui-e that he didn't want to make

tray-carrying a career. Four years later.

he. Charles and George, who. meanwhile.

had come over from Greece, pooled their

savings and bought a controlling interest

in the Olympia Theatre in St. Louis, a

1.200-seat theatre. Shortly thereafter, they

bought an interest in the Lafayette Theatre

and by the end of 1914 had acquired

the Pageant Theatre.

The United States entered World War I

in April 1917. In October. Spyros enlisted

in the newly organized Air Corps but the

war ended before he had completed his

flight training and he was discharged in

1919. He returned to St. Louis and rejoined

his brothers in the operation of theatres.

Seven years later, they controlled 37

Milton H. London Speaks

In Four States in Week

DETROIT—Milton H. London, executive

director of National Allied, was in four

states last week for meetings and speeches

On Monday i9i he spoke at a one-day convention

of North Central Allied at Minneapolis:

Tuesday, he conferred with exhibitor

leaders in Chicago: Wednesday, he

spoke at the conference in Grand Rapids of

the National Federation of Motion Picture

Councils: Thursday, he was in New York

for sessions w-ith TESMA-TEDA officers on

the Industry tradeshow to be held in Cleveland

next winter, and to attend the Spyros

Skouras dinner that night, and Friday,

conferences with exhibitor leaders in New-


theatres. During the next two years, the

Skouras houses were sold to Warner Bros,

and. in 1929. Spyros was named general

manager of the Warner circuit. In 1931. he

left to head up the Paramount theatres.

Later, he became head of the Wesco Corp..

a holding company in which all of 20th

Century-Fox theatre interests were

merged. By 1942. the year he was elected

pre.sident of 20th-Fox. following the death

of Sidney R. Kent, the company controlled

564 theatres.

Skouras" career from then on is well

known, but his many activities sometimes

get lost in the minds of people becau.se of

the extensivene.ss of their scope. He long

has been head of the film industry's Red

Cross division and headed the Greek War

Relief Ass'n throughout the last war. He is

vice-chairman of the American Museum of

Immigration and is chairman of the National

Committee on Immigration and

Citizenship. Throughout the years. Skouras

has been active in the work of the National

Conference of Christians and Jews and is

chairman of the Extension Committee of

the World Brotherhood Movement. Other

organizations with which he is active are

United Jewish Appeal. Alfred E. Smith

Memorial Foundation. National Foundation

for Infantile Paralysis. American

Heart Fund. National Fund of Medical

Education. National Arthritis Research

Foundation, Jewish Federation Appeal.

Cardinal's Committee of the Laity for

Catholic Charities. American Fund for

Israel Institutions. Greater New York

Fund, Visiting Nurse Service, Girl Scout

Council and many others.

During the Truman administration.

Skouras was appointed a member of the

National Committee of the Emergency

Food Collection for the United Nations Relief

and Rehabilitation.

While working as a busboy in St. Louis.

Skouras studied English and business

methods at a commercial college. Also

w'hile there, he met and married Saroula

Bruiglia. of Italian-American parentage,

and they have four children: Daphne.

Diana. Spyros jr. and Plato, and 13 grandchildren.

National Screen Service

Mails Drive-in Booklet

NEW YORK—National Screen Service

lias issued its 1962 Drive-In Trailer Directory,

a 16-page book of selling ideas.

Among the features are a personalized

feature presentation leader and matching

coming attraction leaders, date strips,

snack bar sales items and other material

that exhibitors can utilize.

Among the innovations is a suggestion

for a game called "Drive-in Poker," which

is played by selecting a line of cars and providing

a jackpot prize to the car carrying

liceiise plates whose nunrbers repre

sent the highest poker hand.

The catalog also carries an assortment

of plasti-cloth pennants.

Ely Landau to Embark

On Big Film Program

NEW YORK—Ely A. Landau, whose film

version of Eugene O'Neill's "Long Day's

Journey Into Night" has been selected to

represent the United States at the Cannes

Film Festival, is going into film production

on a large scale, he told his guests at a

press luncheon here Wednesday 'ID. Landau

said he had mapped out a program of

approximately ten pictures w^hich will be

made largely in New York but anywhere

required by a story's locale.

Landau, former chairman of the board

of National Telefilm Associates, took his

first leap into film production with the

O'Neill play, which was shot on a 37-day

schedule in New York on a budget of $400.-

000. Sidney Lumet directed w'ith a cast

headed by Katharine Hepburn, Sir Ralph

Richardson, Jason Robards jr.. Dean Stockwell

and Jeanne Barr.

No distribution deal has been set for

the picture and Landau said he was in no

hurry to make a deal. He said he might

even handle the distribution himself without

any major tieup.

Other entries at Cannes from the United

States will be Otto Preminger's "Advise

and Consent." MGM's "All Fall Down"

and Pathe-America's "Out of the Tiger's


Harold Rand Will Direct

Publicity for Embassy

NEW YORK—Harold Rand, who has

been named director of publicity for

Embassy Pictures

Corp., will take over

his new post on April

23. He is withdrawing

from active participation

in Blank-

R a n d Associates,

public relations firni,

to accept the post,

replacing M o r t


Rand formerly was

publicity manager of

Paramount. He also

Harold Rand

held a similar post

with Buena 'Vista and for several years

was in the publicity department of 20th


Mort Nathanson Joins

Myer Beck Organization

NEW YORK—Mort Nathanson. recently

with Embassy Pictures and. before that,

publicity director of United Artists Corp.,

has joined the Myer P. Beck organization

to head the recently developed international

operations department.

Nathanson will headquarter in New York

and be responsible for the sales, advertising

and publicity activities of both the motion

picture and the recently acquired technical


Para. Tax Expert Dies

NEW YORK— James Greenleaf. 48. head

of the lax department of Paramount Pictures,

died here April 8 following a prolonged

illness. His wife and two daughters


BOXOFFICE :: April 16, 1962



association with

Seven Arts Productions

will present in June

the long awaited

James B.

Harris and

Stanley Kubrick's



FETER SELLERS'Quilty" And introducing SUE LYON-Lo,i,a" Directed bySTANLEY KU BRICK Screenplay byV



\UV based on his novel "Lolita" Produced by JAM to D. HAKKIo Music composed a"cl conducled by Nelson Riddle

Lolila Theme b/ Bob Hams

Soundtrack Recording

on MGM Records

Approved by the Production


Code Administration



MCA May Submit Offer for Merger

With Decca, Universal 'Any Day

NEW YORK—The much discussed report

nf a passible merger of MCA. Inc., and

Decca Records and

its subsidiary. Uni-


.JSr^ JM^U

\cisal Pictures, rests

Willi a firm offer by

MCA. according to

Milton R a c k m i 1,

president of both

Decca and Universal.

And that offer may

be submitted "any

day." Rackmil told

stockholders of both

Universal and Decca,

MUton Rackmil «t separate meetings,

here Tuesday (10 1.

The following statement was made by

Rackmil at each of the meetings:

"I want to tell you of the developments

in my talks with MCA.


"On and off since the late fall, conversations

were had with MCA and what began

with possible production and distribution

arrangements led into discussions

looking to a closer tieup of that company

with Decca and its subsidiary companies.

It became increasingly evident that, since

the activities of the respective companies

are not competitive, their integration

would be highly beneficial to each of the

operating companies. There would be no

overlapping. Instead, there could and

would be greater development and use of

talent and personnel in all phases of

phonograph record, motion picture and

television production and distribution.

"There are various possibilities, one ol

which is an exchange of MCA stock for

Decca stock. That is where we are now.

The next step is for MCA to submit it.s

offer. When that will take place I cannot

say. My guess is that it is imminent and

may be any day."

At both the Decca and Universal stockholders

meetings. Rackmil declined tn

elaborate further on the proposed deal,

stating that he could say nothing or make

any kind of predictions until MCA came

up with an offer. Although he was pressed

on all sides by shareholders, Rackmil

could not, and would not. comment on what

the beneficial effects might be.


The one dissident note of the meeting

was rendered by a Buffalo, N.Y.. stockholder.

Aldo Sand, who was critical of

management in regard to certain phases of

operations. Sand indicated, too, that if the

MCA-Decca-Universal merger, if it should

happen, should not give equality of treatment

to Universal stockholders, he would

bring suit. When he mentioned possible

court action, Rackmil thereafter declined

to answer any questions asked by Sand.

Rackmil told the Universal shareholders

that the company's net for the first halt

of the fi.scal year would be about $3,400,000.

compared with $1,837,000 for the same

period a year ago.

In answer to a question regarding

"Spartacus," Rackmil said the pictiu-e had

earned $14,000,000 in film rentals to date

and that the sui-face had barely been

scratched. He said the film would be amortized

by the end of this year and predicted

it would be one of the biggest grossing

pictures of all time.

In regard to the sale of product to television,

Rackmil said no deal had been

concluded because no acceptable offer had

been made.

The stockholders re-elected all directors.

The late John J. O'Connor, who died three

weeks ago, was not replaced, but Rackmil

said a successor would be selected at the

next meeting of the board. Re-elected to

the board were Preston Davie, Albert A.

Garthwaite, Budd Rogers, Harold I.

Thorpe, Samuel 'Vallance and Rackmil.

Represented at the meeting were 855,819

shares of stock.

The Decca stockholders were told that

the first quarter, ended March 30, was the

most profitable in the history of the company

which earned $2,137,000, or $1.65 per

share, compared with $963,815, or 75 cents

a share, in the corresponding period of the

New Sales Cabinet for

preceding year. Rackmil said the prospects

for the year were very bright and he estimated

that it would be "Decca's biggest


A proposal by Lewis and John Gilbert,

stockholders, to adopt cumulative voting

in the election of directors was voted down

by the stockholders by a vote of 842,660

shares against and 41.432 shares in favor

of the recommendation.

The Decca directors were re-elected;

namely. Leonard Schneider, Martin P

Salkin. Albert Garthwaite, Harold I.

Thorpe, Samuel "Vallance and Rackmil.

NGC Names Dick Conley

Merchandising Head

LOS ANGELES—Dick Conley was set by

National General Coi-p. to head the newly

created post of mejxhandising specialist

under which he will explore new areas of

merchandising and vending.

Conley leaves his position as city manager

at the Fox Theatre in Billings, Mont.,

to assume his new job under Robert W.

Selig, theatre operations vice-president.

Ed Doty replaces Conley in Billings, with

Dale Kutterer replacing Doty as city manager

in Pocatello, Idaho, and Ronald P.

Hamian stepping into Kutterer's post as

manager of the Academy, Provo. Utah.


From left to right: Edmund DeBerry, Hugh Owen, Howard Minsky, Jerome

I'ickman and Tom Bridge.

NEW YORK—Major executive assignments

for Paramount Distributing Corp.

sales and administrative activities, both in

the office and in the field, have been announced

by Jerome Pickman. vice-president

and domestic general sales manager.

The changes are effective immediately.

Tom W. Bridge, recently appointed assistant

domestic general sales manager,

will assist Pickman in the overall supervision

of the domestic sales organization.

Hugh Owen will function as eastern sales

manager and Howard Minsky will serve as

western sales manager. Each will have 14

offices under his wing. Minsky also will be

responsible for Paramount's Canadian distribution,

which is handled through Affiliated


Edmund C. DeB3rry, who will serve as

circuit sales manager, handling the national

circuits operating out of New York,

formerly was executive assi-stant to Owen.

The branches under Owen's supervision

are: New York. Boston. Buffalo cAlbanyi.

Cincinnati, Cleveland, New Haven. Philadelphia.

Pittsburgh. Washington. Atlanta.

Charlotte, Jacksonville, Memphis and New

Orleans. Minsky will supervi.se Chicago.

Detroit, Indianapolis. Milwaukee. Minneapolis,

Dallas City), Des


Moines, Kan.sas City. St. Louis. Los Angeles,

Denver. Salt Lake City, San Francisco and


Seattle i. Jerry Limata will assist

Owen, and Jack Perley will assist Minsky.

10 BOXOFFICE April 16, 1962

'Problem Parents' Scored

By Mrs. Twyman in Mich.



against government censorship and

legal classification was taken by Mrs. Margaret

Twyman, director of community relations,

in an address to the Federation of

Motion Picture Councils in the Pantlind

Hotel here Wednesday (UK

Mrs. Twyman said the motion picture

Industry was faced with a new problem

which might be termed "problem parents."

She said such parents were those who

would not make the necessary effort to determine

from reliable sources which pictures

were playing at the local theatre and

to decide for themselves, based on available

information, whether or not they wanted

their children to see a given picture.

"Certainly we want suitable films for the

mature mind as well as film for the entire

family," Mrs. Twyman said. "Parents must

make the effort to select films for their

children. There need be no embarrassment

or disappointment on the part of any parent

willing to accept his responsibility

in this area."

Another speaker on the program was

Taylor Mills, public relations director of

the MPAA, who discussed motion picture

advertising and the Advertising Code. He

stressed the fact that today's film advertising

must be factual as well as developing

the desire to see the pictm-e.

Mills said that because many films today

were designated for a mature audience, it

was imperative that the advertising be directed

especially to that audience. He said

every reader of film advertising should be

reasonably certain concerning the type of

picture offered, thus allowing the reader to

make up his mind as to whether he wanted

to invest in this entertainment. The most

effective advertising is that which arrests

the attention and creates a desire to see

a picture, he said.

MPC Federation Award

Goes to 'Parent Trap'


"The Parent Trap" was awarded the Federation

of Motion Picture Councils citation as

the best family picture of the year at the

concluding banquet of the federation's twoday

conference here Wednesday and

Thursday ill, 12).

Tlie award was accepted, in behalf of

Disney, by Frank Jones, Buena 'Vista manager

at Detroit. Disney won the same

award last year for "Pollyanna."

A special award went to Spyros Skouras,

president of 20th Centuo'-Fox. It was accepted

by Sol Gordon, publicity and advertising

director of the 20th-Pox Chicago


Over 300 representatives of motion picture

councils in the nation attended the

conference at the Hotel Pantlind. A highlight

was a panel on "Previewer—Critic

or Censor?" with preview chairmen of ten

different councils participating. It was

moderated by Mrs. S. Juhan Colyer, federation

preview chairman and evaluator of

the Green Sheet.

Representing the industry at the conference

were Milton H. London, executive

director of National Allied; Alden Smith,

Cooperative Theatres of Michigan, and

Margaret Twyman, director of community

relations for the MPAA.

Georgia High Court Rules

Against Censor Board

ATLANTA — The end of the city of

Atlanta's movie censorship laws was

marked Saturday i7) when the Georgia

supreme coui-t in a 6-1 majority declared

them to be in violation of the state constitution.

Georgia's highest court's hLstoric

action as good as put the Altanta Board of

Censors out of business who had heretofore

required all movies to be shown in the

metropolitan area to first have their



The court, in handing down its


said, "The chapter and ordinance which

provide for city pei-mits as prerequisites to

exhibiting any picture offend the constitution

and are void."

Only one of the seven justices cast a dissenting

vote. Justice Thomas S. Candler.

Justices Carleton Mobley and Joseph Quillian

concurred "specially" meaning more

can be expected from them on this subject

a little later.

Chief Justice W. H. Duckworth, who

wrote the 6-1 majority opinion, cited a

large number of legal precedents which

supported the Georgia court's view that

there is no merit in the attack on the censorship

laws "upwn the ground that 'forbidding

the showing of any picture without its

having been approved by the censor offends

the U.S. Constitution.' The court held

that the city's censorsliip laws in its

charter and ordinances violated the

Georgia constitution, and not the U.S.

Constitution." Justice Duckworth said,

"The chai-ter and ordinance provision, requiring

uispection of the protected pictures,

and also requiring a permit from the

city authorities before any picture can be

exhibited in the theatre, violates the state

constitution. The words of the constitution

reading, 'no law shall ever be passed to cm--

tail or restrain,' are irreconcilable with any

law, including a city ordinance, that does

curtail or restrain."


The constitutional attack on the censorship

laws here went to the supreme couit

last December on an appeal from the Fulton

superior court. The plaintiff in the

court action, K. Gordon Murray Productions,

Inc., a motion picture distributing

firm, sought in superior coui-t to enjoin

the city censors from preventing the showing

of the films, "Wasted Lives" and "The

Birth of Twins," and to have declared unconstitutional

the city censorship laws.

Fulton Judge Ralph Pharr upheld the city

demurrers in December, and the K. Gordon

Murray Productions began its appeal to the

higher court. The company argued that

the ordinance failed to set up any standards

for censorship, "but permits the

Board of Censors to arbitrarily ban or permit

the showing of any film for any

reasons." They also charged that the

ordinance allowed the Board of Censors to

act as "judge and prosecutor and did not

establish any safeguards to prevent the

Board from acting arbitrarily."

The state supreme court commented on

the opinion and its "far-reaching" implications

resulting from its decision, saying,

As individual citizens, we hate to see the

vouth of this state subjected to all the evil

influence that obscene pictures might exert

uijon them. But as trusted judges, we have

no alternative to saying, thus sayeth the

Constitution, and we cheerfully obey."

Justice Candler, who cast the one dissenting

vote, said that "freedom of speech is

not an ab.solute right under the state or

U.S. Constitution, and that freedom of

.speech does not preclude a municipality

from protecting its people against the

dangers resulting from public display of

obscene or licentious pictures or any pictures

which might adversely affect the

peace, health, morals and good order."

Atlanta's movie censor, Mrs. Christine

Gilliam, has had nothing to say, or at least

for the present, on the ruling made by the

state supreme court. No longer will Mrs.

Gilliam be authorized by city laws to determine

what movies will be shown in the

city of Atlanta, unless the Georgia supreme

court's ruling can be overruled by the U.S.

Supreme Court by an appeal. This still remains

a possibility. Aubrey Milam, oldest

veteran board member, having served 24

years, said, "a moderate degree of censorship

is needed, especially for younger people.

An awful lot of obscenity creeps into

things today." Milam cited foreign fUms,

with emphasis on those made in France.

"I think the board has done a good job.

We're still going to keep watch on the


Montcloir, N. J., Approves

Ban on "Indecent' Films

MONTCLAIR, N.J.—The city commission

has approved a ban on the showing of

motion pictures which are deemed "indecent,

lewd and obscene."

In a 3-2 vote, the board of commissioners

declared that any citizen has the right to

take action against films that fall into that

category. Under provisions of the law, any

citizen can sign a complaint against the

theatre showiiig the "obscene" film and

have it temporarily banned, pending court


The adoption of the ban followed the

controversy last month over the exhibition

of the film, "Les Liaisons Dangereuses," a

French motion picture, which was at the

Bellevue Theatre.

The censorship bill was advanced by

Angelo J. Fortunato, city public safety director,

and received the endorsement of

mayor Harold Osborne and commissioner

Howard Brundage. Opposing it were commissioners

Robert G. Hooke and Robert


Some 600 citizens attended the board's

meeting in the Hillside High School. A

show of hands at the session indicated

about 400 of those in attendance were in

favor of adoption of the ban.

After police confiscated the French film,

Astor Pictures of New York chartered buses

to take local residents to New York so they

could see the movie for free.

BOXOFFICE April 16, 1962 11

Universal celebrates its Gold

idLniversary ivith the June


its July national release!







Sastman COLOR



Isutive Producer ROBERT ARTHUR

I'oduction • A Universal -International Release

An adult



Modernized Sales Methods Urged

At North Central Allied Convention

MI>fNEAPOLIS—The one sure way to

improve theatre attendance is for all theatre

operators to "wake up" and modernize

the merchandising of their screen product

and put their showhouses in the best iwssible


This was the message voiced by Ben

Marcus, chairman of the board of National

Allied, and Milton London, president, at

the one-day reorganization convention of

North Central Allied here Monday (

Martin Lebedoff, the pro tern president

since the recent reactivation of the North

Central unit, was continued in that post,

and Ben Berger. pro tem chaii-man of the

board, also was continued.

Marcus, owner of a large and prosperous

9 )


theatre chain in Wisconsin and successful

in other commercial enterprises, told how

new and up-to-date merchandising of pictures,

plus other innovations, had lifted the

Marcus circuit grosses substantially. Even

his theatres in six small towns, which had

been in a patronage "sinking spell," have

been brought back almost to an "easy

street." he said.


London, who also is president of Allied

of Michigan, spoke optimistically of future

exhibition through an "awakening" of exhibitors

to proper operating methods. This.

he said, is now under way and is bringing

attendance to higher levels.

Marcus made evident that he believes

that almost any theatre anywhere can be

operated profitably if his "Marcus Plan"

methods are followed. London pointed to

gains in indoor theatre construction

throughout the nation as indication of the

improved motion picture outlook.

The National Allied leaders agreed that

serious trade problems remain, but they

were confident of their eventual solution.

In fact, there was a noticeable lack of the

verbal brickbats aimed at film companies

common at North Central Allied meetings

in the past. Even the talks of Lebedoff and

Berger were mild and practically free of

denunciation, although they have announced

they'll fight tooth and toenail to

halt "the killing off" of small-town and

subsequent run exhibitors by distributors.


The reactivated NCA did criticize distribution

practices in a resolution which

called on the board to "initiate a program

of legal or other action to ensure that all

film product be made available to every

theatre in this territory, regardless of size,

on the basis of ability to pay." The resolution

asserted that the small theatre "cannot

survive under the present selling


Another resolution committed the North

Central unit to affiliate with National


Lee Loevlnger, U.S. assistant attorney

general in charge of the Department of

Justice's antitrust division, devoted nearly

his entire luncheon talk to an explanation

of antitrust laws and the Consent decrees.

"I have no pat answers for your problems

concerning clearance, competitive bidding

and other such trade matters," said

Loevinger. "If the old answers no longer

fill the bill it's because of what population

and other changes, television and the like,

are doing and how this affects exhibition.

You fellows must find new answers."

Loevinger did get into the matter of

competition among exhibitors and how this

enters into antitrust laws consideration. He

told of small exhibitors operating unprofitable

theatres and requesting the

antitrust division's consent to sell out to

large chains.


Later President Lebedoff, a friend of

Loevinger, a former Twin Cities resident,

commented: "The U.S. assistant attorney

general told us not to look to past fonnulas

as metliods of correcting present day injustices

toward us. of which the distributors

ai-e guilty. We know now that we

must resort to new and different means.

And that's just what we propose to do."

Both Lebedoff and Berger have been

making no bones of the fact that they have

disapproved of National Allied president

Marshall Pine's policy of peaceful coexistence

with the film companies, but they

invited Fine to speak at the convention.

However, the National Allied chief was unable

to come because of "personal reasons."

as explained by President Lebedoff.

On Berger's part, the former stonny

petrel of Allied paid high praise to the

present youth-directed Allied States and

said he's "happy" with the parent body.

Berger insisted that top motion pictures

must be sold on abUity to pay terms "so

that movies can continue to be the mass

entertainment that we want them to."

"We can thwart the film companies that

refuse to sell their films on the ability to

pay basis only by organization."


Lebedoff expressed the opinion that "all

om- troubles add up to film costs." He

declared "thousands of theatres in the U.S.

are being closed because distributors have

been so unreasonable in their rental demands."

London, in his address, expressed the

view that the principal reason for many

exhibitor woes is that they've been


"But now exhibitors are starting to

wake up." said London. "As a result of

this 'awakening.' evidenced by the adoption

of new kinds of effective showmanship and

presentations. I feel sure people will come

back to the theatres. As a matter of fact

they're already starting to do so."

In addition to Lebedoff and Berger,

other officers elected, all of them on the

slate prepared by the temporary board of

directors, were as follows: first vicepresident,

Lowell Smoots, Little Palls,

Minn.; second vice-president, Ray 'Von der

Haar, Alexandria, Minn.: secretary. Ward

Nichols. Wahpeton. N.D.: treasurer. Paul

Mans, Minneapolis, and executive vicepresident

and general counsel. Stanley D.

Kane. Golden Valley, Minn., a post that

Kane held with the previous NCA.

Board of directors chosen were Al

Bergmann. Ashland. Wis.; John Brandenhoff.

Fairmont. Minn.; Don Buckley, Redwood

Falls; Edward Fredine, Cloquet; Al

Fritz. Watertown. S.D.; S. E. Heller.

Minneapolis: Gay Hower, Worthington;

Jake Musich. West Duluth; E. O. Olson.

Northfield; Ernest Peaslee. Stillwater;

James Randgaard, Staples: John Lehr,

Pine River; Jack Wright, Minneapolis;

Howard Gould, Glencoe, and Sidney Volk,


Most of those who will serve the ensuing

year as officers and directors are veteran

exhibitors who were active and served in

similar capacities in the former NCA.

The convention attendance of less than

100 was blamed on the weather. On the day

before the meeting there had been another

bad snowstorm and steep temp>erature


Aldrich. Lombardo Settle

Dispute Over 'Sodom'

ROME—The long-standing legal


between Robert Aldrich, director of

the Titanus Film production, "The Last

Days of Sodom and Gomorrah," and Goffredo

Lombardo, producer of the multimillion

dollar spectacle, has been "cordially

settled," according to joint announcement

by both parties.

Aldrich and Lombardo will now execute

their original plans, suspended when the

"Sodom" despite arose, to make a second

Titanus-Aldrich picture to be "a mammoth

spectacle based on a story by Aidrich

to be produced by Titanus in 1963-64."

Aldrich left for London, following the

settlement of the dispute, to accept Lombardo's

invitation to see the completed

film at a screening. After a personal discussion,

the two agreed on the cut of the

film which was satisfactory to both. At

Lombardo's request. Aldrich agreed to remain

in consultation with him until delivery

of the answer print of "Sodom" is

made. Aldrich will later go to Rome, before

returning to the U. S.

Michael Curtiz Is Dead;

Directed Many WB Films

HOLLYWOOD—Motion picture director

Michael Cui'tiz died April 10 at the age of

72. following a long bout with cancer. The

end came for the Hungarian-born Curtiz

in his North Hollywood apartment, with his

wife of 30 years, screenwTiter Bess Meredyth,

at his bedside.

Barn in Budapest on Christmas Eve in

1889, Curtiz was already a noted European

director when he met Harry Warner, who

signed him to come to Hollywood in 1920.

He ultimately spent more than 20 years

in a successful association with Warner

Bros. Studios, where he made such films

as "Captain Blood," "Charge of the Light

Brigade," "Kid Galahad." "Angels With

Dirty Faces." "Robin Hood." "Dodge City,"

"Virginia City," and "Mildred Pierce."

The Academy of Motion Picture Arts and

Sciences bestowed an Oscar on Curtiz in

1943 for "Casablanca," which also won its

star Humphrey Bogart. a statuette. His

"This Is the Army" reportedly grossed more

than $8 million dollars, a figure topped at

the time only by "Gone With the Wind."

A daughter by another marriage, and a

stepson also survive. Funeral services were

held in the Church of the Recessional.

Forest Lawn.

14 BOXOFHCE :: April 16. 1962

. . See

. .

20th-Fox Reports '61

Loss of $22,532,084

NEW YORK—Twentieth Century-Fox

Film Corp. has reported a loss from operations

of $$22,532,084 for the 52 weeks

ended December 30, 1961. However, part of

the loss was $13,922,000 by reason of special

write-offs and reserves in connection with

theatrical and television inventories.

The company also reported a gain of

$25,477,917 from the sale of certain of the

studio properties.

Losses from operations for the previous

52 weeks, ended December 31, 1960,

amounted to $2,868,113. The gain from

special items amounted to $9,181,214.

The company also reported cash and government

securities of $18,663,639 at Dec.

30, 1961, compared with $16,279,610 at the

end of the previous year. Net working capital

was $83,713,105, compared with $77,-

118.124 the previous year. The book value

of stockholders' investment at Dec. 30, 1961,

was $90,129,960, compared with $89,096,-

472 at the end of the previous year.

Income from film rentals, including television,

was $107,476,709 for 1961, compared

with $108,811,979 in 1960.

Film Industry Cooperated

In National Library Week

NEW YORK—The past week (April 8-

14) was National Library Week and both

Motion Kcture Ass'n of America and Theatre

Owners of America participated in the

observance by urging the public to read

the books that were being produced into

films or already had been produced.

The MPAA mailed a special poster to

5,000 libraries and 500 armed forces theatres

throughout the country. The poster

had the legend: "Read These Important

Books . These Important Films! .

The Motion Pictui-e Industry Celebrates

National Library Week."

TOA also distributed 1,500 posters to

members, with a bulletin from John H.

Stembler, president, suggesting they contack

local libraries. The two-color poster

listed 17 books as sources of film material.

They were:

"Billy Budd," Allied Artists; "Moon

Pilot," Buena Vista; "Barabbas" and "Advise

and Consent," Columbia: "Light in the

Piazza" and "The Four Horsemen of the

Apocalypse," MGM; "The Counterfeit

Traitor" and "Dear and Glorious

Physician," Paramount; "The Longest Day"

and "Nine Hours to Rama," 20th Century-

Fox; "Judgment at Nuremberg" and "The

Manchurian Candidate." United Artists:

"To Kill a Mockingbird" and "Lover Come

Back," Universal, and "Lad: A Dog" and

"The Marauders," Warner Bros.

Honor Four NT Managers

LOS ANGELES—Pour National Theatres

theatre managers have been tabbed as

"Showmen of the Drive" by the circuit for

the first quarter, it is disclosed by Robert

W. Selig, vice-president of theatre operations.

The four outstanding showmen, who

will receive plaques and $125 checks, are

Ray Pankow, Pox Theatre, San Bernardino:

John Fredericks, Wilson Theatre,

Fresno; Sid Page, Fox Theatre, Missoula,

Mont., and Phil Hill, Lincoln Theatre,

Belleville, 111.

Mantle-Marls Wear Product Firms

Set Promotions for 'Safe at Home

Pictured at the "Safe at Home" press conference in the Columbia home office,

left to right, are: Tom Naud, executive producer of the film; Jonas Rosenfield

jr., Columbia vice-president in charge of advertising and publicity; Rube Jackter,

Columbia vice-president and general sales manager; Mitchell J. Hamilburg, coproducer

of "Safe at Home"; and Robert S. Ferguson, Columbia national director

of advertising, publicity and exploitation.

NEW YORK—Columbia Pictui-es is putting

"one of its most unusual and extensive

point-of-sale consumer merchandise

promotional campaigns in the history of

Columbia" behind "Safe at Home," the

baseball pictm-e starring Mickey Mantle

and Roger Maris, according to Jonas

Rosenfield jr., vice-president in charge of

advertising and publicity.

Tie-ins have been made with ten national

manufacturers of Mantle-Maris

Wear licensed products. These manufacturers

have promised to feature tie-ins

with the film in their individual advertising

and point-of-sale activity across the

country beginning with the more than 400

opening dates in April and May for "Safe

at Home." The Mantle-Maris Wear

Licensing Corp. will supply the manufactm-ers'

15,000 retail outlets with an

11x14 two-color easel-back counter card

highlighting the picture and the stars. The

manufacturers will supply Columbia with

more than $13,000 worth of their merchandise

for promotional use in playdate contests

throughout the country.

The ten manufacturers consist of Randolph

Manufacturing Co., making canvas

Allied Lauds AIP Policy

For Not Selling to TV

DETROIT—American International Pictures

received a strong policy commendation

in a cuiTent statement being issued in

the Allied Report for April by Milton H.

London, executive director. Noting the

opening of new exchange offices in Cincinnati

and Indianapolis by Jack Zide. AIP

distributor in Cleveland and Detroit. London's

comment is that "although AIP has

produced almost 100 features, some of

which are now more than seven years old.

none of this company's product has ever

been sold to television."

In contrast, the policy of at least some

other distributors is summed up, without

naming names, in a quotation in the same

Allied Report from Jack Gould of the New

shoes; Proudfoot Hosiery Co.; Norwich

Knitting Mills, making T-shirts, sweatshirts,

underwear and pajamas; Sportswear

Industries: Charles Greenbert & Son.

making boy's dress and sports shirts;

Pauker Boyswear Corp., making sweaters;

H.S. Publications, for Mickey Mantle

Magazine; Meredith Press, for Roger

Maris Baseball Book: Herman Iskin Co. for

baseball uniforms, and Astra Ti-ading Co.,

making transistor radios.

Robert S. Ferguson. Columbia's director

of publicity, advertising and exploitation,

outlined plans for contest promotions in all

major markets playing the film. Between

$250 and $1,000 worth of Mantle-Maris

Wear merchandise will be alloted to each

market. In ten of the contest markets, a

grand prize of a trip to the Major League

All-star game in Chicago July 20 will be

awarded with winners flying to the event

on American Airlines.

Ferguson also reported that the Little

League, through its national headquarters

in Williamsport, Pa., will work closely with

"Safe at Home" by notifying its state, district

and local leaders on playdate information

and local promotional programs.

York Times— "motion pictures of compai-atively

recent vintage have steadily become

more available" for television.

Charles M. Reagan Named

Charity Drive Chairman

NEW YORK— Charles M. Reagan, longtime

industry executive, has been named

chaii-man of the motion pictui-e industry

subcommittee for the 1962 charity appeal

of the Cardinal's Committee of the Laity.

Reagan succeeds the recently deceased

John J. O'Connor.

Robert J. O'Brien, executive vice-president

and treasurer of MGM, has been

named vice-chairman of the subcommittee

for the annual charity drive now in progress.

BOXOFFICE April 16. 1962


Hey, Mr. Exhibitor^TMeet Bugs Bum

got news for you ( and he'd tell you hi

kids know, all he says ^s^, ^^:t^^[i




with special




Bugs Bunny and

Road Runner

spots selling

^the combination Dn

show to tamilies






— all geared to go and tie-in

directly at point-of-sale

with the big things that will be

happening on TV and Radio!

pal,"Road Runner'.'

If except,as millions of




50 pedigreed



and they really ((.

message across

^ K


collies to be given

away. Plus hundreds

of other

valuable p rizes!

Watch for your

Warner Pressbook



$3 Million for Construction in Boston

Joe Levine Plans Twin Theatre Project

While Ben Sack Will Add 3 Houses

Architects' drawing of the twin theatre planned by Joe Levine in Boston.


BOSTON — Joe Levine, the producerdistributor,

now going into exhibition in

Boston announced his long-awaited plans

for the first twin theatre in Boston at a

press luncheon and conference at the Ritz

Carlton hotel here on Wednesday i8).

With two associates he showed the plans

for the $1,000,000 project, a twin theatre

with 500 seats on the lower level, and 700

seats on the upper level, featuring continental

seating, and one boxoffice, to be

built at 596 Commonwealth Ave. in the

Kenmore Square area opposite Boston University


Levine, in association with Albert R.

Daytz, veteran exhibitor with a circuit of

theatres, and his partner, attorney Maurice

Epstein, signed a 50-year lease on the

parcel of land where the theatre is to be

built by William Riseman Associates of

Boston and Ben Schlanger, consulting theatre

architect. Levine said the theatre has

not been named, and that he inay run a

contest in Boston for a name for the new

type theatre.

Plans call for the opening of the new

theatre by Labor Day. "A most revolutionary

architectural conception of theatre

design has been blueprinted for thLs theatre,"

Levine said. "Twin theatres that

will combine perfection in sight and sound

from every section of these theatres. Special

continental seats giving parlor seat

comfort to all, with generous aisles always

illuminated from below the seats. Fresh

pure air the year around will be automatically


"One of the truly revolutionai'y details

of these twin theatres will be that never

will the viewer be subjected to 'black-outs'

or obstniction of vision at any time. Thus

the continuity of the visual story on the

screen will remain luibroken.

"In every detail of the architecture, the

comfort of the patron has been the dominant

factor stressed," he said. "Spacious

lobbies, comfortable rest rooms, picturesque

but simple decor, always restful to the eye."

He called it "a jewel of a theatre," and

"doubly so, since they will be 'twins.' "

Levine also announced that he and his

associates are taking over the Telepix Tiieatre

in the Park Square Building, which

will be renamed the Park Square Theatre,

where the seating of 211 will be increased

to 250. Telepix, now operated by Irving

Isaacs, closes on April 30, and the new

owners take over for refurbishing and expansion

during May and June with opening

set for July 1.

The combination move of the twin theatres

and the Telepix gives Levine three

theatres in Boston for playdates. The cost

of construction of the twin theatre is set

at $600,000 and the land is valued at about

$400,000, a conservative estimate, Levine


Also Ben Sack, the hard-hitting

Boston exhibitor, who is rapidly winning

international attention with his remodeling

and restyling of motion picture theatres

making them edifices of beauty and simplicity,

to say nothing of practicality, and

who has been making news in the motion

picture business in Boston, has announced

his biggest coup, which has Boston. New

York and Hollywood sitting up and taking

notice. The operation, which is focusing

the eyes of the motion picture world on

Boston finds the colorful exhibitor plunging

into a $2,000,000 theatre building and

acquisition deal, which will add tliree

brand new showcase houses to his extensive


The operation, which is going down as

one of the biggest deals in motion picture

history here, includes the building of a

new revolutionary type motion picture theatre,

the taking over and refurbishing and

restyling of two other theatres including

the largest capacity house in Boston, the


Sack is building a revolutionary new

type 1,200-seat theatre, which will be completely

walled with glass on one side that

allows for visibility in and out, with electronically

controlled curtains coming together

to screen the glass when the 70mm

projection, wiiich the house will be

equipped with, goes on the screen. With

800 orchestra seats, and 400 mezzanine

seats, including rocking chair seats, the

theatre, which will be named "The Commonwealth."

will be built at Kenmore

Square at the corner of Beacon St. and

Commonwealth Ave. Ground for the new

theatre will be broken in three weeks, and

Sack expects to open the glass house in



The exhibitor, who has made show case

houses out of his Beacon Hill, Capri, Saxon

and Gary theatres in Boston, takes over

the biggest motion picture palace of them

all, the Metropolitan, built in 1925, and a

showplace, which he wall completely refurbish

and restyle in a $500,000 operation.

The MetropoUtan, which was recently

sold by ABC -Paramount Corp. to the New

England Hospital Center, is going to receive

a complete overhaul from top to bottom,

inside and outside. It wOl be named: "Boston's

Music Hall."

With all new seats, an 80-foot screen,

interior and exterior work in keeping with

the beauty and design of the marble building,

all types of greenery will be installed

and spouting fountains will be placed in

the marble lobby. The Sack inspired

"Music Hall" is set to open on Friday, July

13. And the exhibitor said he picked the

Friday, 13th date pui-posely, to indicate

that "pictm-es are great any day in the

week, no matter what!"

The showman will also restyle and refurbish

the Strand Theatre on Huntington

Ave., which will be called the Capri, and

which will open on June 28. This house will

carry on for Sack's present Capri, which is

in the path of a new toll road extension

into downtown Boston and will be torn


Sack, whose theatres here, the Beacon

Hill, Gary, Saxon and Capri, have played

seven Academy Awards in six years, leaves

for the coast to screen new product for his

theatres on April 26, and he will call a

press conference on his return to detail

plans for the new theatres, and to show

blue prints and sketches to the press.


With the completion of his projected $2,-

000,000 plan, the showman will have six

theatres in Boston, the Beacon Hill, Gary,

Saxon, the new Capri, new "Boston's Music

Hall," and new "Commonwealth."

Sack only recently completed a $50,000

refm-bishing job on the Beacon Hill Theatre

making it a showcase house. He converted

his other three theatres from former

legit houses into No. 1 motion picture theatres,

the Saxon, which was the former

Majestic: then Gary, the former Plymouth:

and the Capri, the former Copley. With

the acquisition of the Metropolitan, he will

be operating the biggest capacity film

house in the city. The theatre is occupied

by the Metropolitan Opera Co. for one

week. Sack's staff moves into the Metropolitan

on June 1, and present offices of

New England Theatres there, will serve as

Sack Theati-es general offices.


BOXOFnCE AprU 16, 1962


Mervyn Le Roy to Promote

'Gypsy' on U.S. Tour

HOLLYWOOE)—The time has come for

HollyAvood to show an interest in audiences

so audiences will generate a new Interest

in Holl.\n.vood. So believes Mervyn Le Roy,

who consequently will embark on a fourweek

national tour of key cities in the U. S.

a month before the national release ol

"Gypsy" which he is producing and directing

at Warner Bros. Rosalind Russell,

Natalie Wood and Karl Maiden are stan-ed.

On his swing around the country, Le Roy

will address college groups, clubs, business

organizations, plus making TV appearances

and huddling with motion picture

editors of newspapers and magazines.

Le Roy is scheduled to start production

on "Mary, Mary," based on Jean Kerr's

Broadway comedy hit. at Warners in early

1963. He expects to complete "Gypsy" later

this month, after which he will take a

European vacation, returning to this country

in the fall preparatory to starting his

goodwill torn-.

Denver-Based Producers

To Make Feature Film

DENVER — Production of a featurelength

motion picture, "A Badge for

Damiy," is scheduled to start here May 15

as a fii-st theatrical ventui-e for Ken Kennedy

Productions, headed by Ken Kennedy

and John C. MulUns, local TV executives.

Script for the picture was written by

Kennedy's brother, Burt, in Hollywood. The

story, set in Denver, Is that of a policeman's


Mullins and Kemiedy said they are coproducing

the film in the hope that it will

be the first of many. Kemiedy is a director

at KBTV, which is owned by Mullins.

Negotiations are under way, Kennedy

said, for Marjorie Reynolds and Ti-is Coffin

to play leading roles in the film, and a

search is being made for a 12 to 14-yearold

boy to play the title role. The principal

roles are expected to be cast out of Hollywood,

however some 18 speaking roles will

be cast locally.

Distribution ai-rangements will be negotiated

after the film's completion.

48 Bowery Boy Features

Available for TV Use

HOLLYWOOD—At the opening of the

first general sales meeting of Allied Artists

Television Coi-p., it was i-evealed that 48

Bowery Boys feature comedies, originally

released by AA. have been made available

to television as of April 16.

The four-day session held at the studio

was addressed by Steve Broidy, president

of the parent company. Executives who

arrived here for the meeting with sales

vice-president Robert B. Morin are Pete

Jaeger, eastern sales manager: Fred Frank,

southern sales manager: Jim Stem, midwest

sales manager: Barney BroUes, southwest

sales manager, and Maurice Gresham,

western sales manager. Allied's TV subsidiary

is headed by Edward Morey as


To Portray Lieut. Kennedy

HOLLYWOOD — Cliff Robertson has

snagged the plum role of Lieut. John F.

Kennedy in "PT 109." The Warner Bros.

film is based on the wai'time experiences

of the President.

Youngstein Reviews Company's Progress

Sees Big Gain for Cinerama Income;

Hails New 360-Degree Still Camera

Max E. Toungst«in

NEW YORK—Cinerama's new still camra

and the comijany's potential earnings

were stressed by Max

F. Youngstein, execuii\i'

vice-president, at

a meeting of the New

York Society of Security


Wednesday (4).

Youngstein reviewed

the progress

of Cinerama, details

of which were well

known to the trade

but, apparently, new

to the financial people,

and pointed out

that the profit potentials of the two upcoming

Cinerama productions were $5,000

per week in each of the 120 Cineramaequipped

theatres throughout the world,

making a total of $600,000. The two films

are "How the West Was Won" and "The

Wonderful World of the Brothers Grimm."

The new still camera, Youngstein said,

can do for still photography what the

Cinerama cameras can do for motion pictures—and

more. The camera can shoot

a pictui-e at a 360-degree angle; in other

words, it can shoot all sides of a single

room, or any portion thereof. Youngstein

said. It has an electric eye and fixed focus

and is interchangeable with color and


Youngstein said he had used the camera

and that it measured up to all that was

claimed for it. He said specifications now

were being sent to various factories for

estimates on turning the cameras out on

a large scale. He said it would be a "low

priced " The mechanism is

based on patents of the late Fred Waller

who developed Cinerama.

"How the West Was Won" will be completed

in mid-May and will be released


late in the year. "Brothers Grimm may be

released in the late summer. The former

cost approximately $12,000,000 to produce

and the latter about $6,000,000. Both will

be distributed by Motro-Goldwyn-Mayer.

Youngstein predicted that the two pictures

would be among the highest gross films of

all time.

Youngstein gave credit to Nicholas Reisini.

president and chairman of the board

of Cinerama, for the progress made by the

company. He said Reisini had pulled Cinerama

out of a losing proposition into a

profit company in three years and had arranged

for a $6,000,000 credit with Prudential

Insurance Co. as part of a financial reorganization


Youngstein said Cinerama would make

pictures with "timeless" themes so that

there always would be residuals of quality

product in the inventory.

Analyst Cites 2 "Problem'


Production Companies

NEW YORK — Metro-Gold\vyn-Mayer

and 20th Century-Fox were described as

"problem" companies by David Bell, an

analyst for Gruss & Co., investment house,

at a meeting of the New York Society of

Secm-ity Analysts Wednesday. The basis

for the problems, he said, was two expensive

pictures, "Mutiny on the Bounty" iMGM*

and "Cleopatra" f20th-Fox).

Bell pointed out that MGM had a disappointing

second quarter but that prospects

were good for a profitable last half

of the fiscal year. He also congratulated

the MGM management for restoring the

company to a sound basis after a period

of stockholder and inner strife.

Companies doing well, Bell said, were

United Artists. Buena Vista, Paramount.

Universal and Decca.

BOXOFFICE April 16. 1962 19










If you believe

in sex and






B shooting is over. . .the shouting begins!













Vl G M''''''''






. . . James

. . Three

. . Kathy

. . Shirley

'VoUcfcwMd ^cftont

Allied Artists to Distribute

Travels of Marco Polo'

Christian-Jaque will direct sequences to

be filmed in Italy, France, Yugoslavia.

Spain, Nepal and other Asiatic countries.

Levy, who is principally noted for producing

Brlgitte Bai'dot's successful "And

God Created Woman" and "La Verite," is

producing "Travels of Marco Polo" in association

with Seven Arts Productions. AA

will distribute within the Western Hemisphere.

A release for next Christmas season

is planned.

Ellis Kadison to Produce,

Direct 'Comedy' for Fox

Ellis Kadison has been assiged by 20th-

Fox to be producer-writer of a featui-e

film based on an original story of his titled

"Comedy." The film will mark Kadison's

debut as a motion picture pix)ducer, having

previously helmed 20th's TV series, "Follow

the Sun '

Garner has been

signed to star opposite Doris Day in U-I's

"The Thrill of It All," slated to roll in September

Vincente Minnelli will direct

. . . MGM's "The Courtship of Eddie's Father."


starring Glenn Ford . . . Two-time Oscar

winner Sammy Fain has been signed by

producer Ed Gollin to write the title song

for his current production, "Ten Girls

Steve Broidy, president of Allied Artists,

reports conclusion of distribution arrangements

Ago," which costars Bert Lahr, Dion, Busductions

with Raoul Levy and his Han Proter

Keaton and Eddie Foy . West,

of "Travels of Marco Polo," granddaughter of veteran silent actor Billy

Anthony Quinn to be starred. Qulnn will West and daughter of James West, superintendent

of Allied Artists studio, makes

play Kublai Khan. Alain Delon will costar

as Mai-co Polo. Fi-ance Nuyen and Dorothy her screen debut as a teenaged bathing

Dandridge have costai'ring roles in the film

which is stated to have a multi-million dollar

budget, one of the first so highly budgeted



in Columbia's "Five Finger Exer-

by AA. Filmization is planned in

both widescreen and Eastman Color.

Paula Prentiss to Head Cast

Of ToUo'w the Boys'

Paula Prentiss, who has become one of

filmland's brightest young stars since making

her debut less than two years ago in

"Where the Boys Are," will head an allstar

cast of MGM's young talents in "Follow

the Boys." Also named to direct the

romantic comedy was Richard Thorpe, who

leaves May 12 for the French Riviera where

lensing is slated to start July 7. Connie

Francis already has been set for another

top starring role in the film to be produced

by Lawi'ence P. Bachmarm. Miss Prentiss

will appear as one of a group of sweethearts

and wives who follow the U. S. fleet

in the Mediterranean, with hilarious results

. other MGM castings of note

were Nick Adams, star of TV's "The Rebel"

series, for the role of GI Hackett in the

Perlberg-Seaton production "The Hook,"

starring Kirk Douglas, and Stuart Whitman

to star opposite Simone Signoret in

the drama, "Tomorrow Is Another Day."

The latter will be produced by Jacques Bar

as a Cipra F>roduction and will be directed

by Rene Clement. Bar's recently completed

"A Very Private Affair," starring Brigitte

Bardot, will be released by MGM this

spring . Jones will costar with

Glenn Ford in MGM's "The Comtship of

Eddie's Father." Joe Pasternak production

which Vincente Minnelli will direct. Miss

Jones, an Oscar winner for her performance

in "Elmer Gantry," recently completed a

starring role in Warner Bros.' "Music Man."

Lee Mar'vin Signed to


Again With John Wayne

John Ford, to produce and direct a so-far

untitled feature by South Seas sF>ecialist

James Michener for Paramount release,

again has signed Lee Marvin for a costarring

role with John WajTie. Instead of

being Wayne's worst enemy, as in the recent

Ford-Wayne-James Stewart parlay,

"The Man Who Shot Liberty Valance,"

Marvin will play Wayne's rough-andtumble


Production of the untitled film is scheduled

for early July. Marvin, well-recognized

for his appearances on TV, will meanwhile

make personal appearances on behalf of

"The Man Who Shot Liberty Valance" in

13 key cities.

William Castle to Direct

"The Old Dark House'

William Castle will direct "The Old

Dark House." based on J. B. Priestley's

novel, to be filmed In England and in color

for Columbia release. The start is scheduled

for May 14. Tom Poston will be


The film marks a reunion for Poston

and Castle, who starred the actor m

"Zotz!" The latter is a Columbia release

for summer 1962, with Julia Meade, Jim

Backus and Fred Clark also topllned.

Castle, who also will serve as executive

producer on "The Old Dark House," has

arranged screenings of "Zotz!" on the

world's newest passenger liner, S. S.









MARCH 12, 1962

Distributed By

Playstar Productions, Inc.

6000 Sunset Blvd.. Hollywood. Calif.

Advertising Accessories Through


Robert Lewis, Harry Horner

Form Independent Unit

Robert Lewis and Harry Horner have

formed Lewis-Horner Pioductions to make

three independent features, with Gene

Shuftan as cameraman on the trio.

Initial film on the slate is "A Gentle

Murderer," slated to roll in New York in

October from a script by Leonard Kantor

based on Dorothy Salisbury's novel. Following

ai-e "The Fancy Dancer," which 'vill

be shot here from a novel by David Lord,

and "Barometer Rising." based on Hugh

McLenan's tome. Lewis will produce the

films and Horner will direct.

Ginger Rogers Set to Star

In 'Husband and Wife'

Ginger Rogers has been signed by

Charles Wick to star in "Husband and

Wife." with a screenplay by Ruth Flippen.

The film will be produced independently by

Chanford Productions, partnered by Wick,

Frances Langford and Ralph Evinrude.

The story treats with a married couple

whose marriage is on the rocks until their

teenage daughter teaches Mom there's

more to life than being a housewife.

22 BOXOFHCE AprU 16, 1962




a naked mirror of






in sexj'n life, in sentiment



TITANUS.via Sommacampsgna 28. Bome. Italy



'The Music Man'




QN A PAR with "Oklahoma!" which was

a real slice of Americana embellished

with rousing songs and vibrant dances, tliis

joyous picturization of Meredith Willson's

recent stage success, which played on

Broadway for three seasons and toured the

length and breadth of the U.S.. is unquestionably

one of the best film musicals

of the past decade. It should dehght audiences

and exhibition alike—with patrons

singing and cash coming in at the boxoffice.

For Meredith Willson was writing nostalgically

of his home town of Mason City.

Iowa, of 50 years ago and the River City of

the picture is remarkably reproduced on

the Warner lot. The horse-and-buggy era,

with a few old-type autos, the big open

square, the fireworks in the park and the

high-button shoes and extravagant, beplumed

attire of the ladies, all splendidly

photographed in Technirama and Technicolor,

will bring wistful sighs from the

older patrons and get chuckles from the

younger fans—all of them entering into

the spirit of the small town 1912 period.

Producer-director Morton DaCosta has

endowed the entire film with a consistently

happy quality which might even inspire

applause at the outstanding song and


dance numbers as it did several times during

the New York theatre screening and


send audiences out with a smile while humming

the lilting tunes. It's the kind of picture

which moviegoei-s will recommend to

their friends and. because of its wholesome

quality, is ideal family fare with a

special appeal to the ladies and the


No less than 17 musical sequences have

been integrated into Marion Hargrove's

screenplay and most of them stem from


Worner Bros.

In Techniroma and Technicolor

Rofio: 2.55-1

Running time: 151 Minutes


Produced ond directed by Morton DoCosta

Screenploy by Morion Horgrovc, Based on Meredith

Willson's "The Music Mon," with his music

and lyrics: book written in collaborotion with

Fronklin Locey, as produced on Broodwoy by

Kermit Bloomgarten with Herman Greene in ossociotion

with Fronk Productions, Inc. Director

of photogrophy, Robert Burks, A.S.C. Art director,

Paul Grocsse. Film editor, Williom Ziegler.

Sound, M, A, Merrick Music supervised ond

conducted by Roy Hcindort. Vocal orrangements,

Chorles Henderson. Orchestrotions, Roy Hcmdorf,

Comstock ond Gus Fronk Levene. Choreogroiphy,

Onno White, ossistcd by Tom Ponko

Assistant director, Russell Llewellyn.


Horold Hill Robert Preston

Morion Poroo Shirley Jones

Morcellus Woshbum Buddy Hockett

Eulolie Shinn Hermione Gingold

Moyor Shinn Paul Ford

Mrs. Poroo Pert Kelton

Tommy Djilas Timmy Everett

jQcey Squires, Olin Britt, Ewort Dunlop and

Oliver Nik os The Buffob Bills

Zonecta Shinn Susan Luckcy

Wmthrop Poroo Ronny Howord

Chorles Cowell Horry Hickox

Mrs- Squires

Mary Wickcs

and Peggy Morvlo, Adnio Rice, Jessalyn Fox,


Cosey Adoo^s, Chorles Lone, Borboro Pespcr,

Moniquc Vermont

Shirley Jones and Robert Preston in


"The Music Man, Everett is

back of Preston.

plot situations so that they never seem to

intiTJde on the action. Of course, the

•stirring marching number. "76 Trombones."

is the standout, especially in the climactic

reprise down the streets of the Iowa town

when all of the leading characters are

identified on the screen and win an audience

hand just as if they were taking final

bows from a stage—an effect that should

be used more often when several screen

newcomers are being introduced. The opening

train number, "Whadayatalk." with its

clever stammering rhythm, the prancing

"Shipoopi " routine in the park, the songand-dance

to "Madame Librarian" and the

wonderful "Gary. Indiana." sung both by

Robert Preston and by the adorable tyke.

Ronny Howard, are sure-fire audience

pleasers. "Goodnight, My Someone" and

"Till There Was You" are tender romantic

ballads for Preston and Shirley Jones, while

the barbershop quartet humming "Lida

Rose" and several other tunes by the Buffalo

Bills of the original Broadway show is

the type of expert harmonizing seldom

heard in these times.

Onna White's spirited and splashy dance

routines arc tremendously inventive and

DaCosta has employed "iris shots" to cloak

the outer screen when a few intimate fadeouts

are needed.

As important to a musical as its songs

and dances are the talented performers and

Warner Bros, wisely chose Robert Preston,

who scored on Broadway, to recreate his

vibrant portrayal of Harold Hill, the music

man. Preston, a screen leaduig man of the

1940s, amazed Broadway audiences with his

grace, clever footwork and fine singing

voice, as well as his mature charm, and his

screen performance is sure to be judged one

of 1962s finest. Shirley Jones, of the wistful

loveliness and bell-like singing voice, is

ideally cast as the mousey librarian-heroine

and Hermione Gingold is elaborately and

raucously comic as the mayor's overdressed


Also from the stage show are Paul Ford,

as the pompous mayor, and Pert Kelton

as the heroine's lovable riish mother, as

well as the fat Peggy Mondo and the skinny

Adnia Rice, who garner many laughs.

Buddy Hackett is almost lost in the shuffle

until he leads the "Shipoopi" number while

Timmy Everett and pert Susan Luckey

make an engaging pair of teenage lovers.

And little, red-haired, freckle-faced Ronny

Howard, who lisps adorably, will win "ohs"

and "ahs" from many feminine patrons.

'Taste of Honey' Winner

Of 4 British Awards

LONDON—"A Taste of Honey." British

picture produced by Michael Balcon and

distributed in the U. S. by Continental

Distributing, won four British Academy

Awards April 5. Robert Rossen's "The Hustler,"

distributed by 20th Century-Fox, and

"Ballad of a Soldier," Russian picture distributed

in the U. S. by Kingsley International,

tied for the British Academy Award

as "best foreign-made picture."

"A Taste of Honey" was named "best

British film," Dora Bryan was named "best


actress for her starring role: Shelagh Delaney

and Tony Richardson won the award

for "best screenplay" and Rita Tushingham

was named "best newcomer" for her

featured role in the picture.

Peter Finch was named "best actor" of

1961 for his role in "No Love for Johnnie,"

distributed in the U. S. by Embassy Pictures:

Paul Newman was named "best foreign

actor" for his starring role in "The

Hustler" and Sophia Loren was named

"best foreign actress" for her starring role

in "Two Women." distributed in the U. S.

by Embassy Pictures. Walt Disney's "101

Dalmatians" won the award in the animated

film field.

Meredith Willson Gets

Big Brother Award



author-composer of the forthcoming Warner

Bros, musical. "The Music Man." was

presented with the 1961 Big Brother of the

Year award by President John F. Kennedy

at ceremonies at the White House Tuesday

• 10 1. Willson was selected for the award

by Big Brother leaders in the U. S. and

Canada in recognition of "his deep and

abiding interest in the welfare of youth."

Kirk Douglas has accepted the invitation

of Secretary of the Treasury Dillon to represent

the motion picture industry at the

kickoff of the new^ U. S. Savings Bonds

American International

Adds to April Releases

"Freedom Bond Drive." which takes place

in Washington April 16. Douglas was

chosen by Secretary Dillon to represent

the film industry because two of his screen

roles. "Spartacus" and "Lonely Are the

Brave," have depicted man's fight for freedom.

NEW YORK—American International

has added another combination bill, composed

of "Assignment Outer Space and


"Phantom Planet." to its list of April releases.

Another combination bill. "The

Brain That Wouldn't Die" and "Invasion

of the Star Creatures," is also on the

April list.

"Assignment Outer Space," Ls a sciencefiction

picture in color, with Archie Savage

and Gaby Farinson. "Phantom Planet."

also a science-fiction picture, stars Dean

Fredericks, Coleen Gray and Tony Dexter.

Lloyd Nolan to Star in Navy Film

HOLLYWOOD — Lloyd Nolan has been

signed to star with Kenneth More in the

comedy, "We Joined the Navy." to be produced

overseas by Danny Angel. Wendy

Toy will dii-ect the film, a spoof on the

American aiid British navies, and has

slated shooting in London on May 28.

BOXOFFICE April 16, 1962

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This chart records the performance of current attractions in the opening week of their first runs in

the 20 key cities checked. Pictures with fewer thon five engagements are not listed. As new runs

are reported, ratings are added ond averages revised. Computation is in terms of percentage in

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)


Dore Schary Honored

At Cinema Lodge

NEW YORK — Doic Schaiy. Broadway

producer-director and former Hollywood

studio head, was the principal speaker at

the installation of officers luncheon of New

York's Cinema Lodge of B'nai B'rith at

the Hotel Astor Tuesday iIOi. Howai'd

Minsky. cochairman of the luncheon with

Robert K. Shapiro, presented Schary with

the Cinema Lodge "Honor Scroll" for his

contributions to the living arts and his

continuing efforts on behalf of American


Special candlelight ceremonies were conducted

by past president Jack H. Levin to

install 37 new members of Cinema Lodge.

Cinema Lodge officers installed by S.

Arthur Glixon, first vice-president of

Grand Lodge No. 1, included Abe Dickstein

of 20th Century-Pox as president for

an unprecedented third consecutive term;

Alex Arnswalder. Jack Hoffberg. Leonard

Kaufman. Milton Livingston, Joseph R.

Margulies. David Picker, Sol Rlssner, Cy

Seymour, Howard Shulman, Rabbi Ralph

Silverstein, Jack Weissman and Minsky as

vice-presidents. Louis Wolff was installed

as treasurer and Leonard Rubin as secretary.

Trustees included Max Blackman,

Julius Collins. Leo Jaffe. Marvin Kirsch,

Joseph Maharam, Samuel Rosen, Herman

Schleier, Hon. Arthur H. Schwartz and

Karl Tausig.

Special B'nai B'rith and Cinema Lodge

awards went to Dickstein, who received

the president's award: Rissner, who received

the membership award: Arnswalder

the membership retention award; Joseph

B. Rosen and Rubin, who received awards

for their chairmanship of Cinema's fundraising

drive of the past year; Joseph

Ingber. Jaffe, Joseph M. Sugar and Max

E. Youngstein. who received awards for

their fund-raising efforts during the past

year, and Rissner, who received a special

Veterans Administration award for his

work with disabled veterans.

Tri-State Drive-In Ass'n

Lists Officers, Director

PITTSBURGH—In addition to George

Tice. owner of the Woodland Drive-In, who

was announced as newly elected president

of the Tri-State Drive-In Ass'n last week,

other officers are George Basle of the Basle

Theatres. Washington, Pa., secretary, and

Ernest Stern of Associated Theatres, treasurer.

The board of directors includes Harry

Hendel, head of the Wexford and Starlite

Drive-Ins; Ernie Warren, head of Warren

Enterprises: Gabe Rubin, head of the Silver

Lake Drive-In and Robert Thompson,

president of the Brookside Drive-In.


Virginia MPTA Meeting

April 25 in Richmond

RICHMOND. VA.—The next regular

quarterly meeting of the Virginia Motion

Pictm'e Theatre Ass'n will be held at the

Holiday Inn Wednesday '25i at 11:30 a.m.

The annual convention of the Virginia

Motion Picture Theatre Ass'n has been

scheduled at the Chamberlin. Old Point

Comfort, July 16-18.

20th-Fox Holds Two-Day

Product Meeting in N.Y.

NEW YORK—Production, distribution

and promotion plans for forthcoming 20th

Century-Pox productions were discu.ssed at

a two-day meeting in the home office

Wednesday and Thur.sday 1 11-12). Glenn

Norris, general sales manager, conducted

the sessions. The first day was devoted to

discussion of product to be released during

the second and third quarters.

On the second day. Peter Lavathes, vicepresident

in charge of production, discussed

production plans. Charles Einfold, vicepresident,

outlined advertising and publicity


Among those attending were members

of the sales cabinet; namely, Martin Moskowitz.

Clarence A. Hill, Larry Ayres. Robert

Conn, Thomas McCleaster, Peter Meyers,

Abe Dickstein and Clayton Pantages.

Branch managers on hand were Bill Williams,

Dallas: Morris Sudmin, Los Angeles;

Daniel Coursey, Memphis; Al Levy, Boston;

Henry Harrell, Chicago: Robert C. Mc-

Nabb, Detroit; Jack H. Lorentz, Milwaukee:

William Briant. New Orleans: Alex Arnswalder.

New York; Sam Diamond, Philadelphia;

Kenneth Lloyd, Salt Lake City,

and Victor Beattie, Canada.

Robert Marhenke Appeals

Baltimore 'Teas' Ruling

BALTIMORE—A recent ruling in city

court upholding the Maryland State Board

of Motion Pictm-e Censors' ban of the film,

"The Immoral Mr-. Teas," will be taken to

the state court of appeals, according to

Robert Marhenke, local exhibitor. It was

Marhenke who filed the original case

against the censor board.

In upholding that body's ruling. Judge

Dulany Poster said, "The film has no plot

or story, is not documentary and has no

special virtues such as fine acting, good

music, unusual settings or special costuming."

He agreed with Robei-t Sweeney, assistant

attorney-general, who argued that

the pictui'e was designed "to appeal to the

baser instincts for profit."

Marhenke contends the banning is based

on nudity in the film and that those opposing

him have failed to "prove nudity is

obscenity" as set forth in the censorship


William Wyler Pictures

At Modern Art Museum

NEW YORK—Nine of William Wyler's

pictures, released from 1937 to 1958. will be

shown at the Museum of Modern Art during

April and May. according to Arthm- B.

Krim. president of United Artists, which

distributed some of the films, and Richard

Griffith, cui-ator of the museum's Pilm

Library. Wyler's most recent film, "The

Children's Hour," is current at the Astor

and Trans-Lux 52nd Street theatres.

The series began Sunday i8i with "Dead

End" 119371 and "Memphis Belle." produced

by the War Department, to be followed

by "Jezebel" il938) April 15. Others

w^ill be "Wuthering Heights" il939>, "The

Westerner' il940i. "Best Years of Our

Lives," 11946), "Roman Holiday" il953i.

"Priendly Persuasion" il956i and "The Big

Country" il958i. May 27-30.

Cherry Hill Cinema

Opened by General


Hill Cinema w-as to have its



The new 1.425-seat theatre is

1 1 1


N.J .—The new Cherry

grand opening

located in

the Cherry Hill Mall Shopping Center, on

Route 38 at Haddonfield road.

Managing the new theatre is Max

Bernstein. General Drive-In Corp., operated

by Richard A. Smith, president, is the

owner. This marked the opening of the

20th suburban theatre for the company,

which also operates 26 drive-ins and 12

bowling centers.

The opening picture at the new Cinema

was "The Children's Hour. "

Works of local artists will be on display

in the lobby and featured in the new theatre

is a smoking section which has a

customized ventilating system.

B.S. Moss Reconstructing

Central in Cedarhurst

NEW YORK— B. S. Mo.ss Enterprises,

owners and operators of the Central Theatre,

Cedarhurst. L.I., has announced plans

for the reconstruction of the theatre under

the direction of Mam-ice Sornik, architect,

according to Larry Morris, vice-president.

The New Central will be completed late

this summer, he said.

The entire interior of the building, which

was damaged by a recent fire, is being demolished

to make way for a new 1.500-seat

auditorium. The present balcony will be

replaced by a novel flat loge with widely

spaced rocking-chair seats, wider than

average. Picture projection will be on a

level with the new "wall-to-wall" screen.

On the main floor, new foam rubber pushback

seats wull be installed with more than

three feet between rows. No chair will be

directly behind another, allowing for an

unobliterated view of the screen.

New lobbies, lounges and rest rooms will

bring the cost of the project to the $500,000

mark, Morris said.

Milton Rackmil Honored

At UJA Industry Drive

NEW YORK—Milton R. Rackmil, president

of Universal Pictures and Decca Records,

will receive the tribute of motion picture

and amusement notables at a luncheon

to launch the industiT drive in support of

the United Jewish Appeal of Greater New

York at the Essex House May 24.

Rackmil has been chosen guest of honor

"unanimously and enthusiastically in recognition

of the significant impact he has

made on the entire industry through his

forcefulness and dynamism. " to

Lam-ence A. Tisch. chairman of the board

of Loew's Theatres and chairman of the

UJA motion picture and amusement division.

The UJA of Greater New York is the

sole fund-raising agency in the metropolitan

area for the United Israel Appeal, the

Joint Distribution Committee, the New

York Ass'n for New Americans, the American

Jewish Welfare Board and the United

Hias Service.

Next on Norman Mauer's slate is "The

Three Stooges Meet the Martians." Columbia


BOXOFFICE April 16. 1962 E-1

1 Hh

Music Hall's Easter Stage - Screen

Show, Art House Films, Big in N.Y.

NEW YORK— Despite rainy weather for

the weekend and Monday i9i, plus the

Lenten period which always affects moviegoing

to an extent, the Radio City Music

Hall's annual Easter stage-screen show,

headed by Disney's "Moon Pilot." opened

to strong business, which will increase, of

course, as the holidays approach. Tlie only

other new film was "Bell' Antonio," which

was good at the tiny Guild Theatre.

Best among the holdover.s was "Sweet

Bird of 'V^outh," which was strong in its

second week at the Capitol and tremendous

at the east side Sutton Theatre, which had

block-long waiting lines during the rainy

weekend. Long lines also were in evidence

at most of the small art houses, particularly

"Only Two Can Play, " in its third big week

at the Forum: "Forever My Love," in its

second near-record week at the 72nd Street

Playhouse, and "Last Year at Marienbad,"

in its fifth smash week at the Carnegie

Hall Cinema.

Most of the other Broadway houses were

nearing the end of long rmis. Three hohday

pictures which opened dui-ing the second

week in April were "State Fair," which

opened at the Paramount Wednesday Uli

following a very mild two-w-eek fill-in,

"Madison Avenue"; "All Fall Down," which






good enough in its 17th week of two-a-day

at the Warner but will pick up during the

holiday period.

lAvoroge Is 100)

Astor—The Children's Hour (UA), 4th wk

Beekmon—Through o Gloss Dorkly (Joous),


4th wk 150

Copitol—Sweet Bird of Youth (MGM), 2nd wk. 160

Cornegic Hall Cinema Lost Yeor ot Morienbod

Aston, 5;h wk 175

Criterion Wolk on the Wild Side (Col), 7th wk. 120

DeMille A View From the Bridge (Cont'l),

wk 125

Embassy Lo Dolce Vito (Astor), movoover,

16th wk 125


5th Avenue Victim (Pottw-Americo), moveover,

9fh wk 110

opened the same day at Loews State, following

a disappointing five-week run for 55th Street Victim (Pathe-Americo), moveovcr,

9th w,<

Horsemen," and "Experiment

Arts Only Two Con Ploy (Kingsley),

"The Four Fine


in Terror," which opened Friday il3i at 3rd wk 190

Forum Soton in High Heels (Cosmic), 3rd wk. 140

the Criterion, following a fine seven-week Guild Bell' Antonio (Embassy) 150

run for "Walk on the Wild Side." "The Little Carnegie The Night (Lopert), 7th wk. ..140

Loews Stote The Four Horsemen of the

Children's Hour." which did well enough in Apocalypse (MGM), 5th wk 110

its fourth week at the Astor and the east Murray Hill—Walk on the Wild Side (Col),

7th wk 125

side Trans-Lux 52nd Street, will be replaced

at both houses by "Jessica" before moveover, 16th wk 145

Normondie Les Lioisons Dangereuses (Astor),

Palace Judgment at Nuremberg (UA), I6tti

Easter. "The Day the Earth Caught Fire," wk, of fwo-OKlay 200

which held up well for its third week at the Paromount Modison Avenue (20th-Fox), 2nd wk. 105

Pons Viridiono (Kingsley), 3rd wk 150

Victoria and east side Trans-Lux 85th Plozo Block Tights (Mogno), 7th wk 130

Street, will also be replaced at both houses Radio City Music Hall Moon Pilot (BV),

plus Eostcr stage show 165

by "Cape Pear" April 18.

West Side Story (UA), 25th wk. of


"West Side Story." which won 11 Academy

Awards, was again a sellout in its moveover, I 4th wk I 40

two-o-dcy 200

68th Street Murder She Said (MGM),

25th week of two-a-day at the Rivoli. where 72nd street Forever My Love (Poro), 2rvj wk. . .175

Sutton Sweet Bird of Youth (MGM), 2nd wk. ..185

lines of ticket-buyers are now buying advance

dates, while "Judgment at Nurem-

4th wk 130

Trans-Lux 52nd St —The Children's Hour (UA),

Trans-Lux 85th St The Day the Earth Cought

berg" was also capacity in its 16th week of Fire (U-n, 3rd wk 130

two-a-day at the Palace. "El Cid" was Victoria the Day the Earth Caught Fire

(U-l), 3rd wk 125

Warner El Cid 1 40


(AA), 17th

Many Ways to Sin

wk. of two-o-doy . . .


film) 200

All Buffalo First Runs

Score Average or Better

BUFFALO—"West Side Story" at the

Teck in its fifth week was doing 150 business

and so was "Sweet Bird of Youth" in

its second stanza at the Buffalo. "The Outsider"

reported a 125 at the Lafayette.

"Lover Come Back" moved into the Cinema

from a long run in the Lafayette and

tacked up a 250 in this 500-seat downtown

art house.

Buffalo Sweet Bird of Youth (MGM), 2nd wk...l50

Center Splendor in the Gross (WB); Fonny

WB), return runs (

Century Wolk on the Wild Side (Col), 4tti wk.

1 30


Cinema Lover Come Bock (U-l), 2nd d.t. run ..250

Granada El Cid (AA), 8th wk 130

Lafayette The Outsider (U-l) 125

Paramount— Lost of the Vikings (Medallion) 110

Teck—West Side Story (UA), 5th wk 150


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Holdover Fare and Lent Team

To Drop Baltimore Scores

BALTIMORE— Except for weekend patronage,

current seven-day grcsses appear

to reflect competition of pre-Easter shopping.

Overall figures run just about average.

Then. too. practically all attractions

were holdovers and several have worn out

their welcome. "Sweet Bird of Youth" was

quite biusy over the weekend: so was "A

View From the Bridge" and two roadshows,

"El Cid" and "West Side Story," were

crowded. Monday night gave evidence that

movie fans watched the Academy Awards

show on home screens.

Aurora The Guns of Novorone (Col),

rclurn run 100

Charles Soton Never Sleeps (20th-Fox), 3fd wk. 80

Five Doy Lover (Kingsley), 3rd wk. 100

Cinema— The

Five West- Summer and Smoke (Pora), 6th wk. 120

Hipp:drome Sweet Bird of Youth (MCiM),

2nd wk. MO

Little Light in the Piozzo (MGM), 3rd wk 115

Moyfair-West Side Story (UA), 8th wk 150

New— Fanny (WB), Splendor in the Gross

(WB), return runs '00

Playhouse A View From the Bridge

(Confl), 2nd wk 150

Stanton- Lover Come Bock (U-l), 7ttl wk 100

Town— El Cid ( AA), 5th wk 1 35

BOXOFFICE :: April 16, 1962

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630 Ninth Avenue

New York 36, New York

Circle 6-1717




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LOcust 8-6684


Jerome Sandy

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Washington I, D. C.

District 7-2508


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415 Von Broom Street

Pittsburgh 19, Pennsy|yani(

ATlantic 11630


Minna Zackem

505 Peorl Street

Buffalo, New York

TL 3-3857



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QEORGE ROTH and Hayes Goetz, top

executives in the newly formed Wilshire

International Pictures, planed to

Europe April 6 to negotiate with producers

in London, Paris and Rome on distribution

in the US. of new pictures. * * * Melville

Shavelson. producer of "The Pigeon

That Took Rome" for Paramount, is in

Hollywood to screen the film for home office

executives. ° ' ' Leon J. Warshaw,

medical director of United Artists Corp.

and Paramoimt Pictures, addressed the

annual convention of the American Ass'n

of Industrial Nurses in Chicago Thursday

1 12 1. Mrs. Sally Kreger. charge nurse for

the Paramount medical department in New

York, went to Chicago to attend the Industrial

Health Conference there. * • * Dr.

John Grierson, founder of the British documentary

film movement, gave an illustrated

lecture on "Documentary Film in

the Television Age" at the Museum of

Modem Art Thursday (12 1

1 10 1 in.specting real estate properties.

Fred Goldberg. United Artists executive

director of advertising, publicity and exploitation,

is back from Hollywood after

conferring with producers on promotional

campaigns. ' • • Orville Crouch. Loew's

.southern division manager, went to Atlanta

while William Elder, Loew's northern division

manager, is visiting Loew's properties

in Dayton and Columbus. Herbert Moliver

of Loew's construction department, was in

Richmond Monday 1 9

1 Norfolk Tuesday

Robert Wise, whose direction of "West


Side Story just won him an Academy

Award, started location shooting for his

next Miri.sch film, "Two for the Seesaw,"

starring Robert Mitchum and Shirley Mac-

Laine in Greenwich 'Village Wednesday

111). The shooting will continue through

Write, Wire or Phone


New York 19. N. Y.

PLAZA 5-6845


April 21 in Brooklyn, the Bowery and

Times Square. • • • Frederick Brisson,

producer of "Five Finger Exercise" for Columbia

release, was host to 50 women's editors

and commentators at a fashion show

and luncheon at the Four Seasons Restaurant

Tuesday ilOi with Hollywood designer,

Ori-y Kelly, also on hand to meet

the group. • • • Eugene Pleshette, managing

director of the Brooklyn Paramount,

welcomed his .screen star daughter Suzanne

to the screen of the hou.se when her

"Rome Adventure" opened there Friday

1 13). ' • ' Brandon deWilde, one of the

stars of MGM's "All Fall Down," autographed

photos in the lobby of Lcfew's

State opening day, Wednesday (11).

William Castle, producer-director of

Columbia's "Zotz," sailed for Europe on

the France Thursday il2i to begin preproduction

activity on "The Old Dark


House, will be filmed in London

May 14 with Tom Poston starred. Edward

Seider, president of Pi-udential Theatres:

Alec Waugh, author of "Island in the Sun,"

and Marina Svetlova, Metropolitan Opera

ballerina, were also on board the France.

The liner had arrived from Europe Wednesday

( Michele Morgan, French film

star, aboard. Sam * * * Jaffe. MGM producer,

has returned to Rome following

home office conferences on his latest,

"Damon and Pythias" for May release.

Gordon Armstrong, who has been assisting

Marvin Levy in the trade press activities

at MGM for the past year, became the

trade press contact April 9. * ** *


Solomon, Astor Pictures publicist, has received

an acknowledgment from Arthur

and Barbara Gelb, authors of the newlypublished

"O'Neill," for his research assistance

on the late playwright's brother,

Jamie. * * * At United Ai'tists, Carol

Scafiddi, secretary to Gabe Sumner, execu-






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tive assistant to Fred Goldberg, and Eugene

Cella. a member of Al Fisher's exploitation

department, have announced their engagement.

Michael de Lisio has been named

publicity coordinator for "The Lonely

Stage," the Judy Garland film to be made

in London, and he will leave for England

late in April to assume his new posX.

Richard Rodgers. composer of the music

for "State Fair." and Pamela Tiffin and

Ann-Marget headed a contingent of

celebrities who attended the opening at the

Paramount Theatre Tuesday 'IQi which

was a benefit for MEDICO and CARE. ' ' •

Marilyn Maxwell, who recently played at

the Latin Quarter: Jessie Royce Landis and

Rip Torn left for Hollywood to join the cast

of Bob Hope's new Warner Bros, film,

"Critic's Choice." Lois Nettleton. New York

stage actress, also left for the west coast

to join the MGM film. "Period of Adjustment,

from Tennesee Williams' first

comedy. John McGiver. who recently returned

to New York after completing

"Who's Got the Action?," was called back

to Hollywood to play in another Paramount

film, "My Six Loves, " produced by

Gant Gaither with Debbie Reynolds


Mrs. Pimstein Elected Chief

Barkerette of Tent No. 35

NEW YORK—Mrs. Harry M. Pimstein

was elected president (chief barkerette)

Monday ( the New York 'Variety Club

Barkerettes Tent 35, at their first annual

election held at a full-membership luncheon-meeting

in Sardi's Belasco Room. Mrs.

Pimstein succeeds Mrs. Al Steen, organizer

of the ladies auxiliary to the New York

tent. Mrs. Steen, under the auxiliary's bylaws,

as past chief barkerette, becomes

chairman of the nominating committee and

a member of the board of directors and executive

committee. The Barkerettes also

approved the final draft of the by-laws

of the year-old organization.

other newly elected officers were: Mrs. Michoel

Hyams, first ossistant c)>ief borkerette; Mrs. David

Home, second ossistont chief txDrkerefte, ond Mrs.

Jerome J. Cohen, ossistant property mistress {corresponding

secretory). Re-elected to their posts were:

Mrs Soul Lerner, property mistress (recording secretary),

and Mrs. Robert Deitch, dough gol (treosurer).

Chief Barkerette Mrs. Pimstein will appoirrt

choirmen of the hospitality, membership, program,

publicity, remembrance, social secretary ond woys

and means committee.

The origirral members of the board of directors

will continue serve. They are; Mrs. Charles A.


Alicoote, Mrs. Herbert Fnemon, Mrs. Samuel Horwitz,

Mrs, Horold J. Klein and Miss Irene Stem. Additional

directors elected were: Mrs. Saal Gottlieb,

Mrs. Morris Lefko, Mrs. Bernard Myerson, Mrs.

Chorles Okun, Mrs. Edith Prigozy, Mrs. Joseph M.

Sugar arxJ Mrs. George Woldman.

Mrs. Milton Livingston orxj Mrs. Mae Horx>witz

were re-elected to serve os Tervt 35's represento+jves.

Resnais Short Film

Opens in New York

NEW YORK—Alain Resnais' short,

"Night and Fog," in Eastman color and

black-and-white, had its American theatrical

premiere at the 55th Street Playhouse

April 7 in support of the return

engagement of Resnais' feature, "Hiroshima,

Mon Amour," which won the 1960

New York Film Critics award. Resnais'

latest, "Last Year at Marienbad, " is also

current at the Carnegie Hall Cinema.

"Night and Fog," which won the Prix

Jean 'Vigo in 1956. is being distributed in

the U.S. by Brown-Hughes Films.

E-4 BOXOFFICE :: April 16, 1962

. . Owen

. . Douglas



^eorge A. Hamid is rushing work on the

two movie houses at his Atlantic City

resort. Steel Pier, so they will be ready

for business by Easter Sunday. The pier

was hit hard by the March 6. 7, storm,

which washed away a section of the milelong

entertainment landmark.

New Jersey's Miss State Fair. Lynne

Eckman of Pitman was on hand to help

out at the opening of "State Pair" in New

York Tuesday aOi. The lovely young lady

joined her counterpart. Miss New York

State Fair, with members of their courts,

to preside at the ceremonies. They included

a procession down Broadway to Times

Square and then to the Paramount Theatre.

Pat Boone. Ann-Margret. Bobby

Darin. Tom Ewell. Alice Paye and Wally

Cox. who star in the new musical comedy

by 20th Century-Fox Film Corp.. were also

on hand with Miss Eckman.

A VVynnewood estate is being used for

location in the filming of "Lisa and David."

from the book by Theodore I. Rubin.

Howard DaSylva and Keir Dullea are

starred in the film. Dullea is remembered

for a standout performance as the doomed

young criminal in "The Hoodlum Priest."

Also in a featured role is Janet Margolin.

The scenario is by Eleanor Perry, with

direction under her husband Frank.

Letters to The Bulletin, which recently

decided against taking ads for movies it

deems improper, are still running 90 per

cent in favor of the move.

TV channel 6 here Sunday i8> started

showing post-1952 Hollywood feature films

from 8:30 to 10:30 as a regular weekly

Sunday night feature. Local exhibitors

claim it will probably hit their business

noticeably because people who missed the

films on their runs a decade ago will have

the opportunity to see them now—for free

—thereby cutting into potential attendance

for today's movies. For instance. "Run

Silent. Run Deep." starring Clark Gable

and Burt Lancaster, was the first presentation

on the Hollywood Special, which the

new film series is called. On top of that,

feature films all made since 1955 will be

aired Sunday nights next season, from 8

to 10 p.m., ABC announced.

April First-Run Dates

For 'Whistle/ 'Doctor'

NEW YORK—Two British-made


"Whistle Down the Wind" and "Doctor in

Love," have been set for Manhattan firstrun

dates late in April, "Whistle Down the

Wind," starring Hayley Mills and distributed

in the U.S. by Pathe-America, will

open at the Little Carnegie April 21, following

Lopert's "The Night."

"Doctor in Love." with Michael Craig in

the title role, distributed in the U.S. by

Governor Film.s. will open at the Normandie

Theatre April 26. following "Les Liaisons


Exhibitor Jack Levy Dies

PHILADELPHIA—Kent Theatre Manager

Jack Levy died Thursday i5> at St.

Joseph's Hospital. Levy had worked at the

Kent. Kensington avenue and Cumberland

street, for the last 30 years. He was 71.

^BHoMay Program


NEW YORK \Viini,r Bros, will relca.se

"Lad: A Dog." producrd by Max J. Ro.senbcrg

from the Albert I'uy.son Terhuiie story,

and the cartoon fcalurettc, "The Adventures

of the Road Runner," as a combination

family show for the Decoration Day

holiday season. Peter Brcck and Peggy Mc-

Cay are featured in "Lad: A Dog."

'Jessica' for Astor

NEW YORK— "Jessica." the Jean Ncgulesco

production filmed on location in

Sicily in Panavision and Technicolor, will

open at the Astor Theatre Thursday il9i

following the current "The Children's

Hour." Both pictures are United Artists

releases. Maurice Chevalier, Angle Dickinson

and Noel-Noel are starred in "Jessica."

. . .

gill :\li(haels(>n of American International

in Washington was here for



with local exhibitors

Hartz, projectionist at the Uptown, has returned

to duty following a spell of pneumonia

. Schnepf. manager of the

McHenry. spent Wednesday and Thursday

with friends in Philadelphia.

Mrs. Irwin Greenfield, secretary to Leon

Back, general manager of Rome Theatres,

announced the marriage of her daughter

Anita to Carl Millison . Connellee.

owner of the Elkton Drive-In, Elkton.

wa.s a Baltimore visitor ... J. Stanley

Baker, head of Hicks-Baker Theatres, and

Mrs. Baker have returned from a vacation

at Port Lauderdale, Fla.


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BOXOFFICE April 16, 1962 E-5


. Some



. . The

. .


Ilonald Sherwood, who joined the Paramount

Theatre staff as an usher in

August 1961. has been appointed treasurer

of the same house, succeeding Michael

Martin, resigned. Martin has accepted a position

in the city government.

Packed houses greeted the two p>erformances

of "California Calling," the musicalfashion

show presented on the stage of the

Paramount Theatre. Thursday il2) at 11

a.m. and 2 p.m. The show was put on by

the downtown merchants, in cooperation

with the Courier-Express, which sheet distributed

the free tickets to the event. Manager

Ed Miller started his regular perfonnances

that day at 4 p.m. The show brought

the Paramount an avalanche of goodwill

publicity in the foiTn of page ads in color,

long stories and art in the news columns of

the morning newspaper.

A capacity house greeted Lord Mayor

Robert Briscoe of Dublin when Tent 7 put

on a special luncheon in honor of Hizzoner.

It also was a sort of salute to the local

radio and TV industry with heads of all

the television and radio stations seated

on the dais. Chief Barker James J. Hayes

presided at the event, w-hich was one of the

most successful in the history of the club.

During the course of his talk, the Lord

Mayor invited the barkers to Dublin, where

the Variety International Convention will

start May 15. A large delegation fi-om Tent

7 and the Women's League of the club

will attend the Dublin pow^vow.

Manager James J. Hayes of the Cinema

Theatre got a real break when he was able

to announce the showing of "Lover Come

Back" at his house direct from a sevenweek

run in Basil's Lafayette. It now looks

as though the Cinema might enjoy a similar

length run on this boxoffice attraction.

Phil Thorne, manager of the Playhouse

in Canadaigua has tied up with the local

radio station and two big stores in the


for American Users



mnxm m

Write for FREB Samples to

NAR Trading Corp. of Fla.,

Only factory of iti K'md in the U.S.A.


320 Northeast «Oth Street Miami 37, Florida

Telephone PLazo 4-4796

city in the form of a special 15-mlnute

program every Saturday morning during

which the Playhouse receives free plugs

for the matinee perfonnance, w'hile the

stores award ten pair of guest tickets to

see the program. The tie-up helped considerably

the Saturday matinee boxoffice


Sidney J. Cohen, president of Allied Theatres

of New York State, with headquarters

at 310 Crosby Bldg., has sent out notices

to members that a life insurance program

is now available to all paid up members

and a special bulletin is being sent

out with full instructions on the tie-up.

William P. Rosenow Dies;

Buffalo Area Industryite

BUFFALO—Funeral services were held

Thursday a2i for William P. Rosenow,

veteran in area exhibition

and distribution,

in the Ulrich

Funeral Home here.

Rosenow died Sunday

1 8 1 of a heart attack

in Elmhui'st. 111.,

where he had been

living for the past

two years.

Starting as an usher

in Shea's Buffalo.

Rosenow rose to head

William P. Rosenow the service department.

Several years

ago he was associated with William Brett

in the operation of the Lakeshore, Niagara

and Genesee theatres. He had also been

with the local exchanges of United Artists,

Columbia and Paramount in sales capacities.

Survivors include his wife, the former

Alma S. Wokasien of Buffalo: a daughter.

Mrs. Chester Dimitroff, Buffalo, two brothers,

Walter of Buffalo and Paul F. of

Syracuse, and two grandchildren.

Albany Trio Continuing

Senior Citizen Rates

ALBANY—Three local theatres, Fabian's

Palace, Stanley Warner's Strand and

Madison, have agreed to continue reduced

rates for senior citizens another year. The

widely heralded plan, started in 1958. provides

a lower scale for retired persons, at

least 60 years of age, when they present a

senior citizen card. Applications for the

new card were received in the lobby of the

Palace from 1 to 3 p.m., Monday through


. . George

. . . Kim


. .

. .

. . Civic

. . Joe



ITomer and Rita Michael returned to the

theatre business when they reopened

the Evergreen Drive-In in the Mount

Pleasant-Scottdale area, which they acquired

from Mrs. Donald Ruth, widow of

the original owner, who managed this

ozoncr last year. The former ownersoperators

of the Liberty Theatre on Pittsburgh's

.south side have modernized the

Evergreen, first with a complete fresh

paint job. including screen resurfacing:

also with installation of new in-car speakers,

etc. The concession building, with

various new fixtures and equipments, has

been turned into a self-service operation

under management of Rita Michael.

Michael Karolcik, former Perryopolis exhibitor

and now chairman of the Fayette

County board of commissioners, participated

in the ground-breaking for the new

truck freight temiinal in Perryopolis. . . .

Joe McCormick left the WB payroll, leaving

this company without a field salesman

for the first time in its existence. A Filmrow

employe for upwards of a score of

years, McCormick had spent most of these

years with WB as booker and salesman.

Formerly he was with defunct RKO-Radio

Pictures. WB additionally cut down in the

office and this let out Leona Ecker, who

had been with WB for a full 20 years. She

is a sister of Variety's I. Elmer Ecker, attorney.

Ann Simon, formerly a booker for

many years, took over Mi.ss Ecker's post.

Virgil Jones, city-sales manager, becomes

WB head booker, with May Weir, former

head as his assistant.

A few days before the season opened, we

found the Evergeen Drive-In near Mount

Pleasant newly painted—including fence,

speaker posts, playgromid equipments,

concessions building inside and out, screen

surface and underscreen structure, etc.

New concessions fixtures and equipments

are installed for self-service and new' incar

speakers were being installed by Mi-,

and Mrs. Homer Michael, new owners.

There are about 100 evergreens in the

fenced area. New bright colors replaced the

old dai'k colors and grime and the ozoner

buildings are newly housecleaned, all new

power and water lines are installed. Newly

added are an outdoor field lighting system

plus new indoor lighting systems.

A law office at Fairmont, W. Va.. seeks

a film salesman, "believed from Pittsburgh,"

who fell on a footbridge at Franklin,

W. Va., in December 1960. We camiot

identify him, but if you can, please answer

tile inquiry of this correspondent . . . Jefferson

Borough, Allegheny County, for 1961

received $15,697.19 from its amusement tax

Smiley, a Paramount .salesman

here briefly several years ago, now is Paramount's

Charlotte exchange manager .

"Watty" Watson, MGM exploiter here

some time ago, is an advance man with

"Judgment at Nuremberg."

Adam G. Goelz, former Maryland theatreman

and Wilson circuit manager at

Tyrone, Pa., who has been located in St.

Louis for a year or so as a Wehrenberg

circuit manager, now is a division manager,

managing five outdoor theatres and

three indoor units. He may be in this area

Atlas Theatre Supply will install the


when the Wilson circuit court case with

area Century all-transistor sound

the film companies is heard . C.

system at the Manos Theatre, Latrobe .

WUson III, president of Wilson Theatres,

Regis Burns, Erie manager for Blatt Bros.

writes that the court case with the film

Theatres, reports that the new brick concessions

building at the Lawrence Park

distributors is coming along fine and it

looks like it might be heard in the next

Drive-In has 250 square feet with new restrooms

and cafeteria-style concession

several months. He is optimistic regarding


the outcome. A third-generation theatre

with two aisles . . . Dick Leibert,

industry executive, Wilson is a Democratic Radio City Music Hall organist, who was

candidate for Congress in the 12th

the local Pemi organist in Loew's days of


seeking votes in Somerset, Bedford,

operation here, presented a varied program

Blair, Huntingdon, Mifflin, Fulton and at a recital in McKeesport High School.

Franklin counties.

Mr. and Mrs. Evan E. Evans, Wilkinsburg-Homestead-Monroeville

dancing entertainers

who spent several years in USO

work around the world and who are well

loved hereabouts, enjoyed a quiet Golden

Wedding anniversary at their Lincoln

Place home. Joining them were then- professional

dancing children, Maryetta and

Lester. Mom and Pop are still performing

and turning in their usual expert job. They

have been dancing entertainers more than

50 years and played in most large theatres

in this comitiT-

Robert James Springer and his wife and

.son R. J. jr., are modernizing the Dependable

Drive-In Theatre, which they will reopen

April 27. The ozoner was opened

eleven years ago by Springer and for the

past ten years it has been an operation of

the Stern family's Associated circuit. With

the Associated lease expired, the Springers

are again in exhibition. They are remodeling

and enlarging the concession building

and it will be a self-service operation.

Springer, a former coal operator, is a

farmer and a construction engineer and


Bill Graner, a veteran of 52 years in the

local film industry, has returned to Filmrow

as a booker at Jimmy Hendels independent

film exchange. With the increase

in business, Hendel, former UA district

manager, has expanded his operations.

Graner. in recent years, has worked part

lime a.s relief manager, advance man, etc.

. . . Bill Pence, director of Film Arts

Societies, notified some distributors this

week that his enterpri.se of .showing socalled

art pictures in many college towns in

this area had failed and that he had filed

a petition in bankruptcy . Mulone,

Cheswick exhibitor and builder of screen

frames, shipped a 45x23 .screen frame to the

Central Theatre. Pa.ssaic, N.J.

"Pithole, USA." a 13-minute film of the

first of oil hLstory's wildest boom towns,

which is nationally booked from FK Distributing

Co.. 415 Van Braam St.. Pittsburgh

19. was on view this week at the

Stanley here with BV's "Moon Pilot" . .


Mrs. Virginia Dickinson has been recuperating

at home after sustaining a fall and

breaking a couple of ribs several weeks

ago. She is the wife of Dick Dickinson,

former local area film salesman and exhibitor

for many years, who with son

Donald own and operate the Double-D

Ranch restaurant near Canonsburg ... A

screening of WB's "The Music Man" proves

that it is one of the alltime best musicals,

with excellent audience reaction to an expert

job . Light Opera season at

the Arena opens July 2 with the Carol Burnett


Ted Tolley, MGM shipper, has not retii-ed

as was stated in a recent item. Tolley has

been president of Local B-11 for 22 years,

and is observing his 50th year in the film

industry here.

John Stanek Living It Up

As SW Contest Winner

NEWARK. N.J.—Stanley Warner home

office executives and fellow managers



gathered at the Newark airport to wish

John Stanek. Branford Theatre


manager, and his wife "bon voyage" via

American Airlines Astrojet to Los Angeles.

Stanek received an all-expenses-paid

Academy Award vacation for two including

the round trip flight on American Airlines,

a stay at the Hollywood Roosevelt Hotel, a

tour of the Warner Bros, studios, sightseeing

throughout the Los Angeles area and

attendance at the Academy Award ceremonies

Monday evening 9 1 as the winner

of the nationwide contest conducted by

Warner Bros, in connection with the release

of "A Majority of One."

'Mr. Hobbs' for May 30

NEW YORK — Jerry Walds production

of "Mr. Hobbs Takes a Vacation." a

CinemaScope-De Luxe Color comedy starring

James Stewart and Maureen O'Hara,

will open in Los Angeles and Chicago over

the Decoration Day holiday, more than a

month before its July release. Henry

Koster directed the 20th Century-Fox




Large Core

Greater Crater Area



^vn\y Dittributad

In Pcnniylvanlo -Blunnbrrg Bros., Inc., 1305 Vlnm StrMt, Phllodelphia,

Walnut 5-7240

National Theatre Supply, Ptiltodelphlo—Locuit 7-61 S«

Superior Theatre Equipment Compony, Philadelphia

RIttonhouse 6-1420

National Theotre Supply Co., 84 Von Broom Str««t,

Ptttiburqh, Po.—Grant 1-4630

BOXOFFICE April 16, 1962 E-7



. and



^ohcUm defiant

H SSOCIATED British Picture Corp.. Ltd..

and Anglo Amalgamated Film Distributors,

Ltd., last week announced the completion

of a deal whereby ABPC acquired

a 50 per cent share interest in Anglo and

all its subsidiary companies. The news of

this agreement did not come as a surprise

to Wardour Street where it was known for

weeks that discussions for such a deal had

been taking place between the legal representatives

of the two companies. ABPC,

in securing its 50 per cent share interest

in Anglo, strengthens its product position

and is a significant move at a time when

shortage of first-class British featui-es is

still a problem within the industry.

The board and management of Anglo

will continue to function as before. The

two managing directors, Nat Cohen and

Stuart Levy, will, in the words of the joint

press statement, "consolidate Anglo's

rapid progress and the new merger will encourage

Peter Rogers la director of Anglo

and their other producers—Julian


Wintle. Leslie Parkyn, Joseph Janni and

Merton Park Studios, to embark on a more

ambitious production program designed to

achieve international distribution."

The distribution company, headed by

Alan Kean, general manager, will continue

as before. A further announcement about

forthcoming product is expected to be

made shortly. Meanwhile, Anglo was able

to mark the agreement with two West End

showings of their pictui-es, "Carry On

Cruising," produced by Peter Rogers and

directed by Gerald Thomas at the New

Victoria, and "A Kind of Loving," produced

by Joseph Janni. directed by John Schlesinger,

at the Warner Theatre.

Both the British Film Producers Ass'n

and the Federation of British Film Makers

have been investigating the situation in

the Eui-opean Common Market and were

in Brussels last week on a reconnaissance

for their respective producer groups. They

both returned expressing themselves "well

satisfied" with the results of the trip.

Meanwhile, new talks have been arranged

in Brussels for the working party set up

by ECM member countries to assemble

facts about their film industries. It is expected

that plans will be discussed for the

liberalization of the film trade within the

EX^M area. Original plans called for an

increase in existing bilateral film exchange

talks between member countries by 33

per cent before December 31, 1961. But

actual introduction of the higher quotas

has not yet been conducted by the governments

in Bonn, Paris and Rome.

When it comes to motion pictui-e promotion

on an ambitious scale and for general

public relations between the industry

and the press, Warner-Pathe is right on

top of the league. Under managing director

Lou Lewis, this company, now getting on

for its second birthday, has achieved a

name for hard-selling and brilliant exploitation.

The man in charge of publicity

is Leonard Samson who. last week, took advantage

of the film, "A Majority of One,"


to create a happy atmosphere for the press

by throwing an after-screening Japanese

lunch at an Asiatic restaurant. In New

York and Hollywood, these sort of functions

may be second nature, but in London

this type of drum-beating with the Fourth

Estate is rarely considered to be "worth

the expense" as far as the U. S. renters

are concerned.

Although the festivities did not have any

palpable effect on the reviews of the film

which, in the main, were unfavorable, all

the critics gave plenty of space explaining

why they didn't enjoy the picture, and this

was done dui-ing a week when a number of

important films were prereleased. including

"Road to Hong Kong" and "Soldiers

Three." Because of the big space allocated

to it "A Majority of One" is doing solid

business at the Warner Theatre, for Samson,

like most good publicists, is always

seeking methods to keep the public talking

about his company's pictures.

M. J. Frankovich, first vice-president of

Columbia Pictures, and Sii- Michael Balcon,

chairman of Bryanston, announced while in

New York last week, that Maxwell Setton,

managing director of Bryanston since its

formation three years ago. is to relinquish

the post to take up an appointment with

Columbia as production executive for Continental

Europe. He will also relinquish

his similar appointment with Bryanston

Seven Arts and his joint managing directorship

of Pax. Setton will take up his Columbia

appointment in Rome on July 1.

but will later transfer his headquarters to


The significance of Setton's appointment

is highlighted by Em-opean common market

developments and recent moves towards

increased Anglo-Continental coproduction.

Specially qualified to deal with Continental

production. Setton speaks French

and Italian with remarkable fluency, and

can communicate in several other

languages. Before establishing himself as a

producer of British pictures, he was called

to the English Bar. He also holds a degree

in French law.

The British Film Academy last week issued

its final annual awards for 1961 with

America and Russia tying for first place

with 20th-Pox's "The Hustler" and the

USSR film. "Ballad of a Soldier." sharing

the award for the best film from any

source. The best foreign actor award went

to Paul Newman in "The Hustler": the best

foreign actress was. in the opinion of the

BFA. Sophia Loren in "Two Women": and

the best British film. Bryaiiston's " A Taste

of Honey." Peter Finch got the award for

the best actor in "No Love for Johnnie"


Dora Bryan was awarded the

best actress accolate for her part in "A


Taste of Honey. The best British film was

"A Taste of Honey." which again tied for

the best screenplay award with "The Day

the Earth Caught Fire" iPaxi. Disney's

"101 Dalmatians" won the award for the

best animated film and Rita Tushingham

for the most promising newcomer. Miss

Tushingham stars in "A Taste of Honey."

'La Dolce Vita' Booked

For 150 Situations

NEW YORK—Astor Pictures' two current

releases. "La Dolce 'Vita." now in its

50th week in New York City, and "Last

Year at Marienbad." in its sixth week at

the Carnegie Hall Cinema. New York, will

open in other key cities in April.

"La Dolce "Vita. " Federico Fellini's Italian

picture, was booked into 150 theatres

across the country, beginning April 9 and

running through May. many of these dates

being return engagements and some for

drive-in theatres "Last Year at Marienbad."

will start its second U. S. engagement

at the Exeter Theatre. Boi=ton. April 21.

Mario de Vecchi. Astor vice-president, will

travel to Boston to meet with newspaper

representatives for promotion of the picture.

The third engagement for "Last Year at

Marienbad" is now set for the Playhouse

Theatre. Washington. D.C.. April 24.

350 'Follow That Dream'

Dates for Easter Period

NEW YORK— "Follow That Dream."

starring Elvis Presley, will be released by

United Artists in the South and the Los

Angeles area with 350 bookings during the

Easter period. The pictui-e then will be

held out until Memorial Day when it will

go into other areas.

James Velde. United Ai-tists general sales

manager, said that 400 prints had been

ordered and that exhibitor interest in the

picture was among the greatest in recent

company history. He said exhibitors were

offering guarantees which, in many instances,

were higher than the total gross

on other pictures from the same theatres.

Velde and "Skip" Weshner. producer

representative for the Mirisch Company,

which made the film, said that the picture

was not being sold as another Presley attraction,

but as an attraction that would

attract both the Presley and non-Presley


'Come Thursday' Acquired

For European Release

NEW YORK — ""Come Thursday." the

first feature made by Little Movies, has

been sold for European distribution to the

Joseph Bursty n office. Jeffrey Lynn stars

in "Come Thursday. " was directed

by Bob Davis and produced by Duard Slattery.

The Buistyn deal also covers the Little

Movies Oscar-winning short, "Day of the

Painter, " being distributed in the U. S.

by Kingsley International. Both films have

also been purchased by Teleview A.B. of

Stockholm. Sweden, which plans a package

theatrical release in 32 countries.

Telepix Spring Release

NEW YORK—"Joan of the Angels." produced

in Poland with Lucyna Winnicka

starred, will be released in the U. S. by

Telepix Corp.. according to Irving A. Isaacs,

head of the releasing company. The

picture, which won a special jury prize at

the Cannes Film Festival, will open in New

York in the late spring.

William Perlberg produces and George

Seaton directes "The Hook, " starring Kirk

Douglas, for MGM.


BOXOFFICE :: April 16, 1962



I Hollywood Of/ice— Suite 320 at 6362 Hollywood Blvd.. William Hebert. Western Manaocn

Cliff Robertson Cast

As John T. Kennedy

HOLLYWOOD—One of the most important

casting decisions of the year was

announced by Jack L. Warner in revealing

that Cliff Robertson has been signed

to play the role of Lt. John F. Kennedy in


Lewis Milestone will direct the film,

dealing with F^-esident Kennedy's wartime

adventures, including a full-scale re-enactment

of Pacific sea battles, highlighted

by the crash of Kennedy's motor toiisedo

boat by a Jap destroyer.

Work has already begun in Munson

Island. Key West, on coiistructing the fleet

of FT boats which will be used in the South

Pacific battle. Warner will personally

supervise production, with Bryan Foy as

producer. It will be lensed in Panavision

and Technicolor, based on Robert Donovan's

book, "PT-109."

Dick Van Dyke Contract

For Five Columbia Films

HOLLYWOOD—A seven-year, five-picture

deal with Columbia Pictures has been

signed by Dick Van Dyke, inclusive of his

currently filming "Bye Bye Birdie." in

which he makes his motion pictm-e debut in

the role he created on Broadway.

The deal does not include the actor and

Byron Paul's independent Lotus Productions,

which plans "Zoomar." based on the

late Ernie Kovacs' novel, as its initial


Also being prepared by Lotus are "Laurel

and Hardy," to star Stan Lam-el, and

"Gold," originally written as a video series

by Paul and Allan Chase, which Paul has

rewritten as a screenplay.

Refurbished Ghost Town

Given Over for Tourists

HOLLYWOOD — On the condition that

no other motion picture or TV company be

permitted to use the site for location work.

MGM will leave the refurbished buildings

of the mining ghost town of Oatman. Ariz.,

used in filming MGM-Cinerama's "How

the West Was Won," as a future tom'ist


Some of the changes made by MGM

crews under the set direction of Addison

Hehr include paint jobs on some 20 dilapidated

buildings to give them an 1880

flavor and construction of a balcony and

boardwalk around the old two-story hotel


Oscars Are Given Credit

For Improving Pictures

HOLLYWOOD—Congressman James C.

Corman of California recently voiced high

praise for the role that the Oscar Show of

the Academy of Motion Picture Arts and

Sciences has played in raising the artistic

level of the film medium.

On the floor of the House of Representatives,

Corman declared that the awards

provide an incentive to strive for an increasingly

better product and have raised

the standards of motion picture production

and made the American film industry

the finest in the world.

In his remarks to Congress. Corman


"The motion picture industry, which has

long been a significant element in our nation's

economy, is particularly important to

my congressional district where many of

its facilities are located, in which many of

its employes live and from where so much

of its creativity springs. The industry directly

employs thousands of people, and

through its varied operations helps to employ

thousands more in related industries.

More important, perhaps, it brings untold

enjoyment into the daily lives of millions,

both at home and abroad."

Jim Burkett Joins

MGM Laboratories

HOLLYWOOD—James Burkett has resigned

as vice-president of Pathe-America

to become sales manager for MGM Laboratories

in Culver City. Mike O'Hara takes

over Burkett's position with Pathe. At the

same time, Walter G. Eggers. formerly

vice-president with Movie Lab in New York,

was engaged by MGM Lab as assistant to

Alan Jackson, who heads the laboratory

here. Both appointments emphasize MGM's

recent decision to extend its lab facilities

to producers and distributors outside the


Newman and Loren

Are British Choices

Hollywood — Robert Rossen's "The

Hustler" was named by the British

Film Academy as the best foreiRn picture

of the year, in a tie with the

USSR's "Ballad of a Soldier." Paul

Newman was named best foreign actor

as a result of his performance in Rossen's

picture, and Sophia Loren was

named best foreign actress for "Two


Tall Down' Chosen

For Cannes Festival

HOLLYWOOD—MGMs "All Fall Down"

has been named the U. S. entry at the

Cannes Film Festival to be held May 7-21.

The festival selection committee announced

that the picture was selected because of its

"exceptional artistic merit."

Eva Marie Saint, Warren Beatty, Karl

Maiden and Angela Lansbury head the cast

of the fUm, which John Houseman produced

and John Prankenheimer directed.

Roy Evans Returns to LA

As UA Circuit Staffer

LOS ANGELES—Roy Evans, for the past

three months in New York as division

manager of Skouras Theatres, has returned

here to join the parent company. United

Ai-tists Theatres, as assistant to general

manager Fred Kunkel in buying, booking

and theatre operation.

Reason for the move is United Artists

Theatres projected expansion in Southern

California, where the circuit now operates

11 theatres. Plans are to acquire several

more in the near future.

Evans also will work with Kunkel on UA

circuit's long range remodeling plans in

which over $1,000,000 will be spent on refurbishing

and remodeling all theatres.

The Four Star recently was completed at a

cost of $160,000 for the "Black Tights"

premiere and engagement. The UA Pasadena

and Glendale also have been completely

done over and work is progressing

on the Long Beach.

Evans joined Skouras Theatres several

months ago after many years as district

manager for National Theatres and Fox

West Coast.

Grain Harvesting Theme

Of Next Zephyr Feature

HOLLYWOOD—"Some Men Reap," a

story of American grain harvesting, will be

filmed by Zephyr Productions in June with

president Paul Parry producing and directing.

Zephyr also will release the picture

on a regional basis.

The featm-e will be shot in Eastman Color

and widescreen.

New George Chakiris Role

HOLLYWOOD—Harold Hecht has signed

Oscar winner George Chakiris to costar

with Yul Br^^mer and Richard Widmark in


"Flight From Ashiya. to roll June 1

for United Artists release. Chakiris is

currently starring in "Diamond Head."

BOXOFFICE April 16. 1962 W-1

Goldman LA Theatre

Will Cost $500,000

LOS ANGELES— Harold Goldman, who

owns seven theatres in New York, is setting

plans for the first motion picture house

on the Sunset Strip. Blueprints for the

$500,000 theatre include a cocktail bar


A trend toward smaller theatres was

prophesied by Goldman, here to confer with

Joseph Levine about booking "Boccaccio

'70" for his Studio Theatre in Manhattan.

The e.\hibitor also predicted future bookings

would involve films which could run

indefinitely, rather than being "just another


Honor-Winning 'Bridge'

In June General Release

LOS ANGELES—Allied Artists' art house

presentation. "The Bridge." will be put

into general release in June. The film, winner

of many honors, including an Oscar

nomination and Hollyw-ood Foreign Press

Golden Globe award, was produced by

Pono-Film and Jocehn Severin. directed

by Bernhard Wicki and based on Manfred

Gregors novel of the same title.

The cast is toplined by Volker Bohnet.

Fritz Wepper and Cordula Trantow.

Mary Is Honorary Head

HOLLYWOOD—Mary Pickford has accepted

the honorary chairmanship of the

Motion Picture Relief Fund benefit premiere

May 4. 5 at the Movieland Wax

Museum in Buena Park, fund president

George L. Bagnall announced. Miss Pickford

is president emeritus of the relief fund.

on whose board of directors she has served

for many years.

Premiere benefit tickets at $2.50 each

may be obtained by writing Mary Pickford

or the Motion Picture Relief Fund, co

Box 10. Hollywood 28.

Dick Widmark to 'Ashiya'

HOLLYWOOD— Harold Hecht has signed

Richard Widmark to star with Yul Brynner

in "Flight From Ashiya." which rolls June

1 for United Artists release. The story of

the Air Rescue unit will be filmed in Japan,

Hong Kong, the Philippines, North Africa

and the Bavarian Alps.

Danny Kaye Concert, $112,340

HOLLYWOOD — Danny Kaye's

Jack Cooper Resigns

HOLLYWOOD—Jack Cooper resigned as

assistant Paramount studio publicity manager.


appearance with the Los

Angeles Philharmonic orchestra raised

$112,340 for the musicians union pension

fund, with a sellout crowd packing the

2,660-seat Philharmonic Auditorium. Seats

in the orchestra section were $100 each.

Filmgroup Distributing 'Mermaids'

LOS ANGELES— "Memiaids of Tiburon"

starring Dianne Webber, to be distributed

by The Filmgroup. is scheduled for

a Cincinnati area saturation booking in


Elke Sommer Set for First

Film Showing in U.S.

HOLLYWOOD—Described by one major

European reviewer as "a new Brigitte Bardot

without the pout." Elke Sommer is

scheduled for her first U.S. outing when

"Sweet Violence" opens at the Sunset Tlieatre

in Hollywood April 27.

Miss Sommer. 20. has starred in 13

European films in the past two-and-a-half

years, according to her American representative,

receiving star billing opposite

such well-established European aiid

American stars as Horst Buchholz, Richard

Todd. Walter Chiari. A linguist, she

performs without dubbing in French. German.

Spanish and Italian as well as English.

Recent films: "Don't Bother to

Knock." made in England; "Daniella by

Night." reported a substantial hit in

France: "Women of Luxury," made in


Filmed in Cinemascope. "Sweet Violence"

was produced by Joel Lifschultz, directed

by Max Pecas.

American distribution is being handled

by Audubon Films of New York, with

Beverly Pictures booking situations west of


'Bounty' Campaign Based

On Silverwood Tie-Ups

LOS ANGELES—A nationwide exploitation

campaign based on the successful promotional

tie-up between Silverwoods Department

Stores and MGM's "Mutiny on

the Bounty" will be used by studio fieldmen

around the country to aid in effecting

similar campaigns.

Four hundred kits have been ordered by

the studio which describe the promotion

and reproduce the advertising and publicity

during the three-week tie-up. The promotion

utilized props and large still photos for

floor and window displays in eight Silverwood

stores to launch a new line of South

Seas fashions inspired by the pictui-e.

Dorothy Provine Casting

Rounds Out 'Mad World'

HOLLYWOOD—Stanley Kramer completed

the stellar casting on "It's a Mad,

Mad. Mad, Mad World" with the signing of

Dorothy Provine. on loanout from Warner

Bros. The film marks the first feature for

the actress since she started the WB Roaring

20's TV series.

Previously set for "Mad World" are

Spencer Tracy, Ethel Merman, Sid Caesar.

Jimmy Durante, Edie Adams, Jonathan

Winters. Terry-Thomas. Buddy Hackett.

Mickey Rooney. Dick Shawn. Peter Falk

and Eddie "Rochester" Anderson.

A Cavalcade of Costumes

HOLLYWOOD — The motion picture

co.stumers Local 705 will present a historical

cavalcade of costumes of famed

films as the major theme of its September

22 Adam and Eve awards. The show is

being planned as an advance premiere of

the Hollywood Museum.

Casey Adams to Use Own Name

HOLLYWOOD — Actor Casey Adams,

currently appearing in Paramounts "My

Six Loves." said he will use exclusively his

real name of Max Show-alter, under which

he is also a composer-writer.

Cojecddiioe. ^n4Ufeie^

Producer Walter Wood, back from production

huddles in London and New York

on "Tunnel 28."

Producer Mel Shavelson, to Gotham for

a Paramount home office screening of

""The Pigeon That Took Rome.""

Producer Sy Bartlett. to Chicago to participate

in promotion for U-I"s ""Cape Pear."'

UA publicity director Fred Goldberg, in

for conferences.

AIP toppers James Nicholson and

Samuel Arkoff, to San Francisco for an

exhibitor lunch and tradescreening.

Euu'ene V. Klein, head of National General

Corp.. back at his desk from huddles

in Chicago. New York and Miami.

Robert W. Selig. National Theatres, back

from Fox Intermountain meetings in Denver

and Salt Lake City.

Artists XVI Distributing

Parade's Suspense Films


has been completed

by Parade Releasing Organization

with Joseph Cranston of Artists XVI Productions

for the distribution of the suspense

film. ""Ti-auma."'

Produced by Cranston and written and

directed by Robert Malcolm Young, the

film stars John Conte, Lynn Bari, David

Garner and Warren Kemmerling. and introduced

Lorrie Richard. A May release has

been set.

A Cancer Kickoff

HOLLYWOOD—Filmites will gather to

kick off national Bowl Down Cancer week

in support of the American Cancer Society

crusade April 22-28. Scheduled to attend

the luncheon at Hollywood Star Lanes,

sponsored by the Bowling Proprietors

Ass"n of America, are Stuart Whitman, Rod

Steiger, Martha Hyer, David Janssen, John

Saxon, Dolores Hart. Jayne Mansfield, Ray

Danton, Ruta Lee. Barbara Luna. Barry

Sullivan, Howard Keel, Jeanne Crain and

Julie Adams, and others.

Out at MGM Casting

HOLLYWOOD—Alexis Corfino. in charge

of MGM's casting department for the last

ten years, has asked for and has been

granted his release.

Al Trescony has been named to replace

Corfino as head of the casting department.

Trescony. formerly head of TV casting, has

been with the studio for 25 years. Under

the new organization set-up. both feature

and TV casting will be consolidated in the

one department.

Too Hot' to Topaz Films

HOLLYWOOD— "Too Hot to Handle."

Eastman Color feature starring Jayne

Mansfield. Leo Genn and Karl Boehm. has

been acquired by Topaz Films Corp.. headed

by Paul P. Schreibman and Edmund Goldman.

The film, directed by Terence Young,

w-as produced and released in England and

will be released in this country June 1,

possibly with a title change.

"Feather in Her Hat." based on "Lilly's

Story."" a novel by Ethel Wilson, will be

relea.sed by MGM.


W-2 BOXOFFICE April 16, 1962

'NTACT YOUR Jimeniaaru fntB/mationjCiL exchange


Robert S. Parnell

2316 Second Avenue

Seattle 1, Washington

MAin 4-6234


Chick Lloyd

2145 Broadway

Denver 5, Colorado

TAbor 5-2263


Fred C. Palosky

252 East First South

Salt Lake City, Utah

DAvis 2 3601


N. P. Jacobs

1918 So. Vermont Avenue

Los Angeles 7, California

REpublic 1-8633


Hal Gruber

255 Hyde Street

San Francisco 2, Califon

PRospcct 6-4409

^^ OME afterthoughts on the Academy

1^^ Awards while they are still fresh in


We have not seen Stanley Kramer's

brief, warm and humorous speech on accepting

the Irving Thalberg Award anywhere

in print, but here is the complete


"When they told me that I was going to

receive the Irving Thalberg Award, I remembered

that Mr. Thalberg's mother and

my grandmother used to be bridge partners.

If they had told me at that time that

some day I

would receive the Irving Thalberg

Award I wouldn't have believed it

but my grandmother would."

At the same event. Bob Hope, the wellknown

M. C. who walks as if he were wearing

roller skates with the brakes on. was at

his very best. Many of his comments never

reached the TV audience because they were

delivered while the living room captives

were being "entertained" by the commercials.

Said Mr. Hilarious:

"Tonight you will see Hollywood's newest

and greatest production: 'Judgment

at Santa Monica.'


day and see a star in the window—it means

he's not working.

"However, Grace Kelly is coming back

here to make a movie. Monaco needs the

money. Since Jack Warner imy new landlord'

came back from there, the Casino

hasn't had enough big losers.

"As for those foreign movies being shown

in this country with all those strange people

doing strange things. I can't understand

it. If I make a U-turn on the way to

the studio, there is a policeman right there

to remind me that I am breaking the law.

"Some of the foreign movies are real

great, however, like 'La Dolce Vita'—meaning

what to do until the spaghetti is ready.

"Some of our Hollywood producers are

doing all right, too. in that department. If

they make a pictui-e that gets the Production

Code Seal of Approval, they look at

each other and say— 'Where did we fail?'

"So far we haven't had any bulletins

from Rome, but, in case you're worried,

Mrs. Stone is not the only one who had

a Roman Spring.

"Among the nominees for 'Best Song' is

the love theme from 'El Cid.' The music is

by Miklos Rozsa. The lyrics are by Paul

Francis Webster. Incidentally, Mr. Webster

wrote Miklos Rozsa's name."

Thank you, Bob, for the memories. As

a consolation prize you get the Point of

View Award for never being funnier.

"They say that 'Cleopatra' is going to

cost 30 million dollars. So who's worried?

It's been shooting so long that that comes

down to about two dollars a day.

Topic A throughout the world seems to

"This program will be interrupted if be the Elizabeth Taylor embroilment. Because

of the nature of human nature, it

there are any news bulletins from Rome . . .

"As you know, this auditorium is only a seems to take precedence in the minds of

few feet from the ocean. We are leaving many over international crises of far

the back door open so that if the 'Mutiny greater importance and significance. This

on the Bounty' cast gets back in time they writer, along with many others, I am sure,

can wade ashore.

is frequently asked, "What do you think

of it?"





it, that Hollywood's

We are in the


business of criticizing

moment of the






be going



all over




world—from Santa Monica?

Rather than be the first to throw a Biblical

stone at Miss Tayor's

"I don't expect

Spring, let's

to win an Oscar myself,

refer the discussion




the opinions

still smiling.


Hollywood is full of others


and simply report. (This

actors, but I'm what


they call a can hardly be


accused of cowardice in

loser. I wouldn't


be surprised if.

of its usually





giving me but the

an Oscar, the Academy

young lady has been



to put

from sufficiently

a manhole cover over



star on



without our having

Boulevard. My agent to join as


a soloist in


the chorus.)

me not to worry, that I'm

still young. That's one good

The best




of Miss Taylor's dilemma

is given in the April 13 issue of

having a 95-year-old agent.

Life Magazine, and it is rather



you know, George Scott rejected Never has the editorial mailed fist





for a best supporting role national magazine been so thinly


veiled in

'The Hustler.' I imagine that Mr. Scott so innuendous a velvet glove.

is sitting home tonight watching television

with his back From this, and

to the

other comments


in the

press, one would gather that


Miss Taylor

program is being taped for all of has all the assets in


the world except



intelligence, a sen.se of responsi-

overseas. It is probably the first

television program that will do better in bility, and a regard for


public opinion.

reruns than it did in the original.

Miss Taylor's next vehicle, if

"So many she ever

Hollywood actors are going gets one, might well be


a remake of



their agents are beginning Ames Williams' "Leave

to demand

Her to Heaven,"

ten per cent of the typhus shots. once made by 20th-Fox with Gene Tierney

"If you drive through Beverly Hills to- in the starring role. End of shudders.

Legion Post to Boycott

Runaway Production

HOLLYWOOD—At a membership meeting

condemning runaway production, the

American Legion Post 46 in Culver City

adopted a resolution calling for a boycott

of Hollywood interest films made in foreign


The action asked that such product not

be patronized by the public because of the

danger of Communist infiltration in picture

content, cooperation of some runaway producers

with Commie controlled unions

abroad, and certain filmites taking residence

overseas to "avoid their responsibilities

as citizens" and to "unpatriotically

evade their fair share of income taxes"

needed for national defense.

The resolutions wall be sent to the state

department of the American Foreign Legion

of California for consideration at its

convention this June.

Warners Mails Portfolio

On 'Chapman Report'

LOS ANGELES—Motion pictui'e exhibitors,

newspaper and magazine editors

throughout the U.S. are receiving from

Warner Bros, a portfolio, labeled "Case

histories from 'The Chapman Report,' a sex

survey of American women."

Each portfolio contains four "case histories"

of the characters portrayed by Shelley

Winters. Claire Bloom, Jane Fonda and

Glynis Johns in the Dan-yl F. Zanuck production

for WB, which also stars Efrem

Zimbalist jr.. Ray Danton. Ty Hardin and

Andrew Duggan.

The film, based on the novel by Irving

Wallace, was produced in Technicolor by

Richard Zanuck and directed by George


Suzanne Pleshette Signed

For '40 Pounds of Trouble'

HOLLYWOOD — Suzanne Pleshette has

been set by Tony Curtis and producer Stan

Margulies for the femme lead in "40

Pounds of Trouble," Curtis Enterprises production

for Universal release in which

Curtis and Phil Silvers are starred.

Miss Pleshette will portray Silvers' niece

in the romantic comedy scripted by Marion

Hargrove. The actress is currently appearing

in Alfred Hitchcock's "The Birds," and



check in at U-I for "Trouble. slated to

roll in color and Panavi.sion April 19, with

Norman Jewison directing.

Prolog in 5 Languages

HOLLYWOOD—Stephen Boyd has been

set by producer Joe Pasternak to record

the prolog to MGM's "Jumbo" in five additional

languages to supplement the English

version. The actor will dub the track

in French, Spanish, Italian, Gei-man and


To Play Bob Hope's Son

HOLLYWOOD — Twelve-year-old Ricky

Kelman, described as having "a ski nose

like Bob Hope," has been cast by Warner

Bros, as Hope's son in "Critic's Choice."

Director Don Weis and producer Frank P.

Ro.senberg located the youngster while he

was playing a two-week engagement at the

Sombrero Playhouse in Phoenix.

BOXOFFICE April 16, 1962

— —



. . Harry

. .

Big 'Judgment' Debut

In Denver Aladdin

DENVER— "Judtiiiu'iU at, NuiTniberK"

began a probable long lun at the Aladdin

here with a fine 250 for the first week. All

except two first-run houses enjoyed well

over average business for the week.

(Average Is 100)

Aloddin Judgment at Nuremberg (UA) 250

Centre— Sweet Bird of Youth (MGM), 2nd wk. 130

Cooper Seven Wonders of the World (Cineroma),

241 h wk 130




on (Col), 3rd 70

Poromounf— All Fall Down (MGM); Malaga (WB) 115

Townc—The Children's Hour (UA), 5th wk 75

Ocnhom— El Cid iAA), 9th wk

Denver—The Outsider (U-l); Six Block Horses


Esquire— Lover Come Back (U-l), 8th d.t. wk.

Orpheum—Walk on the Wild Side (Col); Cash

Demand wk

Oscar Week Excitement Draws

LA Attention From First Runs

LOS ANGELES — Local first runs

dropped off in a week that offered few

stix)ng openers, and was dominated and obstructed

by the Oscar excitement. "Black

Tights" toted up a great 250 per cent in

its second week, and "West Side Story"

. . 90

. .

continued big with 200. Otherwi.se, business

was spotty in all situations.

Beverly Conon

Corthay Circle—

The Night

El Cid (AA),


1 6th wk

5th wk.


Chinese West Side Story (UA), 17th wk 200

Egyption Sweet Bird of Youth (MGM), 3rd wk. 100

Four Star Black Tights (Magno), 2nd wk. ... 250

Fine Arts Jessica lUA), 2nd wk 135

Fox Wilsh.re— Stote fair (20th-Fox) 125

Ins, Worrens Light in the Piazza (MGM),

gen 30

1 St rels 1

Howoii, Orpheum The Mark (Cont'l); Sons and

Lovers (20th-Fox), revivals 65

Hollywood, Loyola, Hillstreet, Wiltern The

Doy the Eorth Caught Fire (U-l) 65

Hollywood Paramount All Fall Down 150


Los Angeles, Pix Gidget (Col); Gidget Goes

Howoiion (Col), reissues 65

Music Hall Les Liaisons Dangereuses (Astor),

7th wk 120

Pontoges Judgment at Nuremberg (UA)

16th wk 145

State The Premature Burial (AlP), 2nd wk.

Vagab-nd ^Don Quixote (MGM)



Vogue Moon Pilot (BV), 9th wk 70

Worner Beverly Walk on the Wild Side

(Col), 5th wk 80

Worner Hollywood, El Rey Flower Drum Song

(U-l), 16th wk 70

'West Side' Adds Matinees

In 16th San Francisco Week

SAN FRANCISCO—"Sweet Bird of

Youth" continued to hold up strongly in

the second week at the Stage Door while

"All Fall Down" fell down to a low of

per cent at the Warfield. Oscar-hopeful

films returned to the Paramount and St.

Francis with double bills. "West Side Story"

in the 16th week at the United Artists.

added matinees every day and an extra

show on Sunday.

Esquire The Children's Hour (MGM), 4th

Fox—King of Kings (MGM), 3rd wk .

Golden Gote The Doy the Earth Caught Fire


2nd wk





Two (Embassy), 1 5tt> wk, ..

Poramount The Guns of Novarone (Col);

Brcokfost at Tiffony'i I'ara), return runs.

Presidio A View From the Bridge (Confl),

6th wk

Stage Door— Sweet Bird of Youth (MGM),


2nd wk


Francis— St Fonny (WB), Splendor In the Grass

(WB), return runs 80

United Artists— West Side Story (UA), 16th wk. 275

Vogue The Bridge (AA), 4th wk 200

Worticld All Fall Down (MGM), 2nd wk 80

York 24 Never on Sunday (Lopert); Block

Orpheus (Lopert), revivals 125

Rainy Weekend Welcomed

By Portland Theatres

PORTLAND— A rainy weekend helped

boxoffice. particularly "West Side Story,"

which held to its 250 per cent at the Music


Broodwoy— Lover Come Back (U-l); This Happy

Feeling 2nd wk (U-l), return runs, 135

Fox, 82nd St



Weekend A

Dnvc-ln Wolk on the Wild Side

With Lulu (Col), 2nd wk 135

Bird of Youth (MGM) 125

Music Box West Side Story (UA), 4th wk 250

Paramount, Sandy Dnvc-ln


The Outsider

Blast of Silence (U-l) 135

Orpheum, 104th St. Drive-In Journey to the

Seventh Plonet (AlP); Beware of Children

(AlP) 135

Two Phoenix Theatres Book

'The Bashful Elephant'

LOS ANGELES — "The Bashful Elephant"

was booked by Allied Artists to

open May 23 in two Phoenix theatres, the

Northern Di'ive-In and the Strand.

A McGowan International production,

the film stars Molly Mack. Helmut Schmid

and Kai Fischer, and was written, produced

and directed by Dorrell McGowan and

Stuart E. McGowan.

Many "King of Kings' Dates

LOS ANGELES—"King of Kings." which

has grossed over $1,000,000 in the past few

weeks, will open a multiple engagement in

40 theatres in this area May 23. The MGM

Biblical spectacle will be the Easter attraction

in more than 200 key cities throughout

the country, including 60 houses in the New

York area.



Uorman Kipps, assistant general sales

manager for MGM, conferred with Bill

Devaney . Novak, sales manager

for Seymour Borde. has set up "Nude on

the Moon" at the Apollo Arts Theatre .

Fred Schwartz, head of MGM's special reissue

department, huddled with Seymour


Jack .Sheriff of Manhattan Films, vicepresident

of Filmrow Club, has arranged

for the mobile chest X-ray unit to be on

the Row in front of National Theatre Supply

April 25 from 11 to 4 p.m. Examinations

are free . . . Jules Gerelick. Favorite

Films, went to San Francisco on business.

Betty Dobson, secretary to Jack Berwick,

advertising director at the Columbia exchange,

was married April 14 to James R.

Tracy . . . Olga Stillwell, former secretary

to Newton Jacobs, gave birth to a ninepound


Sue Lloyd. English fashion model, will

play a featured role in MGM's "The Main




. . . Verne

. . Teseo

. .

. .


J|ric Erickson, master spy of World War

n, spoke at a meeting of the San F^-ancisco

Council of Women's Clubs about his

adventures as depicted in "Counterfeit

Traitor," the screen version of his novel

Zeesman of Motion Picture

Counseling Co. reports that the Skyview

Drive-In in Sacramento is being enlarged

to 2,050-car capacity and expanded to a

twin-screen operation with six boxoffices.


Arc Carbons


QuaUtif, Pnx^jeoUcui,

The ONLY Imported Carbon



This Seal


Equipment will include in-car heaters and

70mm projection. The architect is Gale


"El Cid" closes at the Alexandria Theatre

in mid-May. No replacement has been announced

... Ed Chrisman. representing

Cretors Co. of Nashville, Tenn.. was in

town . Tesi. Patio Theatre. Half

Moon Bay, was on the Row buying .

Alex Levin has been appointed manager of

the Times Theatre . . . David A. Williams

will reopen the River Theatre, Gurneville,

for the summer April 24.

Joe E. Brown was crowned with a daffodil-covered

basball glove and reigned as

king over the annual "Spring Comes to

Maiden Lane" festivities Thursday i5).

Joe is featured in "Damn Yankees" at the

dinner theatre in the Sheraton-Palace Hotel

.. . "The Magic Sword," a film about the

ancient legend of St. George and the Dragon,

will appear on the Esquire Theatre

and Mission Drive-In screens in May .

"The White Bear" a Polish prize-winning

film, will have its first test run in the

United States at the Movie here.

WB-Oppenheimer Talks End

HOLLYWOOD—Due to failure to reach

amicable financial terms, negotiations between

Jess Oppenlieimer and Warner Bros,

head Jack L. Warner regarding the producer

joining Warners as a television and

movie producer have been terminated.

American Tested and Approved

in America's Leading Theatres


Western Theatrical

Equipment Company

168 Golden Gate Avenue

San Francisco, California

United Artists' "The Manchurian Candidate"

is a story of suspense and nightmare

ranging from battlefield in Korea to a

political party convention in Madison

Square Garden.





Save Carbon ^^ ^^^^^1

. . Howard

. . Bob

. . Sympathy

. . Eva



T K. Powell. Cliff Tlicatrc at Wiay. is up

and around again after a siege of

pneumonia . to John Burton

of the Nile Theatre in Mitchell, Neb., on

the death of his mother . and Carroll

Schad of the Star Theatre in Guernsey,

Wyo.. had their son home on spring vacation

from the University of Wyoming in



The Teleglobe Co. has applied for a permit

to operate pay TV in the Denver area

through KTVR, Channel 2, which vva.s sold

recently. Since Teleglobe cannot get a

hearing until after the KTVR sale i.s

cleared with the FCC, it will be at least

a year until the pay TV project is ready

to go ahead.

A Sunday supplement of the Denver Post

carried a page article on Cheyrl Sweeten

who was selected by TOA as "Star of Tomorrow."

Cheyrl is the daughter of Bob

Sweeten, managing director of the Centre

Theatre and Doreen Jensen

Silver Hill Theatre for

plan to close their

the summer while theii- Oskosh Drive-In

. is open will cut playing time


in the Prairie Theatre to weekends only

while the West Fifth Street Drive-In is

open this summer.

Westland, Cooper Leasing

Pact on Colorado Houses


Starsmore. president and general manager

of Westland Theatres, which has its headquarters

here, and Kenneth E. Anderson,

general manager of Cooper Foundation and

Cooper Foundation Theatres, Lincoln, Neb.,

have completed arrangments for Westland

to lease the Cooper Theatre. Grand Junction,

and for Cooper to lease the Chief,

Greeley. The leasing arrangements will become

effective May 1.

As a result of the agreement, Westland

will operate the Mesa and Cooper theatres

in Grand Junction, the only conventional

theatres in that town. Cooper will operate

its Colorado in Greeley, which was built in

1957. as well as the Chief there. These are

the only conventional theatres in Greeley.

Starsmore said arrangements will make it

possible for the Mesa in Grand Junction to

have a steady flow of top product. Anderson

stated that Cooper's top product will

be played in the Colorado Theatre in Greeley.

Both men indicated they felt the new

arrangements would be beneficial to both

companies and to the public.

All Cape Shopping Center

Will Have Art Theatre

HYANNIS. MASS.—This Cape Cod community,

reigning during the JFK administration

as the Summer White House

town, is the site of one of the nation's

most unusual shopping centers, to be

known as the All-Cape Shopping Center,

and covering a 35-acre tract.

Construction has already started on the

shopping plaza, a striking highlight to be

a lovely, natural four-acre kidney-shaped

lake in the middle of the Picture Pond

Plaza. Encircling the lake will be stores.

a summer playhouse, an art film theatre

and a restaurant. A fishing footbridge will

bridge the neck of the lake.

Wally Kemp to Supervise Six Theatres

In Wyoming for Commonwealtti Circuit

CASPER. WYO—Operation of six area

theatres, leased to Commonwealth Theatres.

Inc.. of Kan-

.sas City, Mo., will be

supervised by Commonwealth




KemiJ, who head-

(luarter.s in Grand

Island, Neb.

The lease agreement

between Commonwealth


Rialto Theatre, Inc.

was announced last

vvLck by Common-

AVally Kemp

wealth president

Richard H. Orear and Rialto president Russell

W. Schulte. and brings to 111 the number

of theatres now operated by the Missouri-based


Orear announced also that there would

be no drastic change in per.sonnel in the

Wyoming houses, which include the Rialto.

America and Terrace Drive-In here; the

Mesa, Douglas: Ramona. Wheatland, and

Fiesta. Gillette.

Everett Allen, who has been with Rialto

for many years, will become city manager.

Jerry Parker, former manager of the

50 Highway Drive-In at Sedalia. Mo., has

come in to assist Allen and to manage the

American Theatre. Jack Bass, a long-time

employe of Rialto, will manage the Terrace

Drive-In, which opened last Friday for the

season. Much of Bass's work in recent years

has been as manager of the Terrace.

The local Rialto, from which the Schulte

firm takes it name, was built in 1922 by

Henry Brennan, who encountered financial

difficulties when construction was about

half complete, resulting in the Schulte interests

taking over the building and operation

through E. J. Schulte, father of Russell

Ẇhen the Rialto opened, the elder

Schulte brought Mel H. Todd, veteran theatre

manager, from Cheyenne to run the

theatre. Todd's wife, Florence, was a musician

and organized an all-woman orchestra,

called the Ladies Netto Orchestra, which

Richard II. Orear, president of Commonwealth

Theatres, Inc., at left, concludes

a lease acrreement with Russell

VV. Schulte of Rialto Theatre. Inc.,

Casper, Wyo., under which Commonwealth

takes over operation of six Wyoming

theatre properties.

.she directed and which played regularly at

the theatre.

The Rialto also had the first Vitaphone

equipment here, installed in 1928 for the

showin'^ of "Lights of New 'York."

Later the Schulte interests leased the

Rex and America theatres. The Rex was

sold last year to a hotel firm and now is

being demolished. The Rex. originally called

the Iris and boasting ornate theatre boxes,

in addition to its theatrical use also served

as a community auditorium.

Russell Schulte, associated with the operation

of the Rialto since his high school

days, began his theatre work by taking

tickets there while home on summer vacations

from school in California. Following

his graduation from the University of

California at Los Angeles, his father gave

him a fuUtime job and he rose steadily

thiough various positions until, following

his father's death, he became president of

the company.

Schulte has many other business interests,

the press of which made him decide

to lease the theatres. His interests involve

numerous real estate holdings and he is a

director of the First National Bank here.

Although the theatres have been leased,

the Rialto Theatre, Inc., which also has

other theatres not involved in the lease

agreement, will continue to maintain an

office in the Rialto building.

Dallas Schuder Appointed

Y&W Ass't-Gen. Manager


Schuder has replaced Vic Sicilia as assistant

general manager of the Y&W Theatre

Corp. operating the Princess. Harris

Grand and Cascades theatres. Sicilia left

Bloomington recently to accept a management

position in Gary.

Reviewing his career in exhibition,

Schuder said he began as a projectionist

at 19, making $10 a week for six nights'

work. He got a 50-cent raise when he

started showing Satui'day matinees. Always

interested in movies. Schuder said he


played with a "magic lantern a child

in Bartholomew Coimty and had a home

movie outfit as a teenager.

In 1947 he became manager of the Pixy

Theatre in Edinburg and left two years

later to become assistant manager of the

Lyric Theatre in Indianapolis. While in

Edinburg, he ran the first talking movie

and the first Sunday movie shown there.

In Indianapolis, Schuder worked at the

Lyric and Keith's theatres before becoming

manager of the Circle Theatre for

seven years.

Rochester Coronet Opened

After Renaming, Updating

ROCHESTER. N.Y.^The Coronet Theatre,

formerly the Arnett. was reopened

recently with Max Fogel as the new manager.

Pogel for many years operated the

old Webster Theatre.

The Coronet, along with a new name, has

a new look, having been tui-ned into a

luxury establishment with 600 seats for

showing first-run films.


April 16, 1962



-^ M '^ ^ ''


M M '^

MM 4




The best way for Americans to answer that question is to

ask another— American-style: What can I do?

Mr. Businessman, you can do plenty. Put in a Payroll

Savings Plan for U.S. Savings Bonds; tell your people

about it. Do some heavier promoting if you already have

your program going. You will be helping your country

not just by the bond purchases, but also by making each

employee and his community more self-confident,

through the reserve buying power this kind of thrift

stores up. Call your State Savings Bonds Director for

help and ideas. Or write Treasury Department, U.S. Savings

Bonds Division, Washington 25, D. C.

Keep Freedom in Your Future


The U. S. Government does not pay for this advertisement The Treasury Department thanks, for their patriotism, The Advertising Council and




w-s BOXOFFICE April 16, 1962








' ' '

' ' '




'Judgmeni' Has 400%

Debut in Kansas City

KANSAS CITY — "Oscai- put iii a busy

week on the amusement page of the daily

paper and a number of subrun bookings

were tailored to cash in on the Awards interest.

"Judgment at Nuremberg" had a

fine opening week at the Brookside and

should be staying awhile.

(Averoge Is 100)

Brooksrde^Judgmcnt at Nuremberg (UA) 400

Copn— El Cid (AA), 7th wk I75

Empire— South Seas Adventure (Cinerama)

ffh wk " ,(,Q

Granada— The Outsider (U-l) ivi

Kimo— Purple Noon (Times), 3rd wk. '

1 30

Poromounr— The Outsider (U-l), 2nd wk 95

PlozQ— West Side Story (UA),


3rd wk. 320

Roxy— Sweet Bird of Youth (MGM), 3rd wk 90

Saxon—The Children's Hour (UA) 100

Sfud.o—Murder She Said (MGM), 3rd wk. i'lOO

Uptown— Lover Come Bock (U-l), 5th wk 265

Loop Business Not Too Bad,

Considering Lent, Holdovers

CHICAGO—With the program lineup in

the Loop houses consisting of holdovers,

grosses were uot at a high peak. However,

there were opinions stating that business

was better than during the Lenten season

a year ago. "Forever My Love" did a repeat

on its opening grosses in the second

week, and the Surf, another near north

theatre, had a hell-ringer with "Purple


Copri— Parodisio (5R), 2nd wk. .. 1



Women (Embassy); Julius

Caesar (MGM), revivals


Chicogo— Lover Come Bock (U-i), ' 8th wk!

! : I

Cinema— 50

Lo Belle Americoine (Confl), 6th wk.

Cmesfoge— 135

El Crd (AA), ISth wk. IJO

Esq jire— Forever My Love (Para), 2nd wk. .

1 70

Looj^Marriinra (SR); Huio (5R), 2nd wk. . . .


Monroe—Girl With a Suitcase (Ellis) Mon in

the Moon (Trans-Lux)



Oriental—World in My Pocket (MSM), '

2nd 1 70

Stat'/?nr^?L'' °? =""«


. . Not

. . Norman

. . Independent


gasil Fogelson's Uptown Theatre in Marceline

had a lucky escape on a recent

Saturday evening when three businesses

just across the street were burned out. An

eyewitness reports that a strong north

wind carried many pieces of flaming debris

onto the roof of the Uptown, but that


Now ... a 4-inch cast aluminum

speoker, unpointed, with protective


screen, straight cord.


217 West 18th HA 1-7849 Kansas City, Mo.

watchful firemen kept the roof wet and

doused each wayward spark. The Fogelson

family, however, had a loss a few days

later when their squirrel monkey Sam. purchased

from the Tom Edwards' Monkey

Jungle in Eldon. contracted a lung congestion

and died. Too late, they learned

STEBBINS Theatre Equipment Co.

Machine Repair Parts and Service

Notional Carbons — Hurley Theotre Screens

6-7-8-9 size Coli corbon couplers

Special Prices on Rectifier Tubes

1804 Wyandotte Kansos City 8, Mo.

GRond 1-0134 • Ntght DRexel 1-2791

W- Cramores,

you bet

Customers come hack, profits are

higher with Cramores Dri-Syrups

Rt'frL'shing, tlavorful ade-type beverages prepared from

Cramores in.stant dri-syrups offer your customers a

taste delight that will bring them back again and

again. This is the kind of business that will boost your


Cramores instant dri-syrups, for ade-type beverages

come in ten rich fruit flavors— orange, lemon, pink

lemon, lime, grape, orange-pineapple, fruit punch,

cherry, strawberry and black raspberry. The.se Cramores

dri-syrups are portion packed in foil bags that

solve storage problems and eliminate waste— another

boon to bigger profits.

Contact your wholesaler and order Cramores now for

dispenser or individual pack use. Ask him about the

Cramores jet dispenser deal.


Point Pleasant Beach, N. J.







NTACT YOUR .Ji/nanlacLru ^nlennatioruzL EXCHANGE

. . Frank

. . Columbia

. . Louis


. More

. .

. .


Qscar Brotman, operator of the Oasis

Drive-In, has been re-elected president

of the Chicagoland Drive-In Theatre

Assn. New officers include Ralph Smitha.

Essaness. vice-president, and Robert Jelinek,

Skyhi and Dundale theatres, secretary-treasurer.

Plans are being formulated

for a cooperative spring advertising program

including newspapers, radio and TV.

Ann Marsters, movie critic for Chicago's

American, was advised via long distance

by Max Youngstein. executive vice-president

of Cinerama, that his organization

plans to build a new theatre in Chicago.

Youngstein estimated it would take six

months to build the theatre. Previously,

when Miss Marsters had talked with

Arthur Wirtz. owner of the building housing

the Palace where all Cinerama productions

have been shown, he said the

terms offered in connection with the further

showing of Cinerama properties were

such that he could not continue and he

closed the Palace on April first. According

to Youngstein's information as given to

Miss Marsters, Wirtz was offered the same

deal Cinerama worked out recently in 42

other situations but he would not accept it.

Models of miniature prehistoric animals

were given to children at the inaugural

matinee Friday of Stanford Kohlberg's

new Studio Theatre. There will be special

children's shows every Saturday and Sunday

afternoon, with the movies for adults

beginning at 6 each evening. The Studio

is built along "space age" lines and has a

parking area providing facilities for 2,000

cars. A champagne party marked the official

opening, with "Sergeants 3" and

"Plight of the Lost Balloon" as the initial

films. Kohlberg plans to offer only top

Hollywood productions to Studio patrons.

Eric Erickson met with members of the

press to talk about "The Counterfeit Traitor."

Wilho Tikander. chief of the O.S.S.

mission to Sweden, who credited Erickson

with "one of the truly great espionage

coups of World War II." was also present

at the press conference. The film is B&Ks

Easter offering at the United Artists theatre

in the Loop.


T^ave Arthur and his daughter Maui-een

were presented with a plaque inscribed.

"To Two Reel Troupers for Outstanding

Performance at the Missouri-Illinois Theatre

Owners 42nd Convention." at the

MITO luncheon Monday 1 1 than

20 MITO members and many exchange

managers attended the luncheon honoring

the two.

In other business president Wes Bloomer

urged all exhibitors to send in their contributions

for the anti-toll T'V campaign

so the money can be sent to TOA . . . The

MITO also voted to buy the shirts and

sponsor two WOMPI summer bowling


VVOMPIs were scheduled Wednesday

for a dinner meeting at MGM to elect

officers. President Charlotte Mmphy is

issuing an appeal to bring old clothes to

any exchange for their charity projects.

The sale of the WOMPI Easter candy is

reported going very well.


Joe Goldfarb of Alton. 111., is ill . . .

Fred Hull jr.. MGM division manager from

Dallas, was in the office here Monday .

Jo Clyburn's husband Lynn, who is currently

stationed at Ft. Knox, visited here

this past weekend. Jo is with MGM .

Marie Becker, 20th-Fox, spent a weekend

in K.C. Hudson resigned at



Bros. Pictures is

having a secui-ity drive from April 6

through September 26 . Jablanow

announced the purchase of the Norside





(1) No More Stubs—No More Carbon Savers

(2) Very Low Burning Rate

(3) Produces Extremely Bright And Stabilized Arc

Prove this in your own tomp


Louisiana TOA Aims

At 2-State Session

NEW ORLEANS—JuiU' convfiitiou plan.s

liave been canceled by tlie Louisiana Theatre

Owners Ass'n board of directors, and

a committee was appointed to confer with

representatives of the Mississippi Theatre

Owners Ass'n on a proposal for a combined

annual meeting.

T. G. Solomon, president of Gulf States

Theatres, Macomb. Mi'-s.: Kermit Carr.

Paramount Gulf, and Eusenc T. Calongne,

owner of the Bell and Gallo theatres, will

take up the joint session matter with officers

of the Mississippi TOA. The three

are officers and directors of LATOA.

The special meeting was conducted by

George Baillio. vice-president in place of

L. C. Montgomery, president, w'ho was prepai'ing

to leave on an around-the-world


'Sank' Taylor's Wife Dies

Near Laurel in Car Crash

LAUREL. MISS.—The wife of W. S.

"Sank" Taylor, owner of the Arabian and

Strand theatres here, was killed and he

suffered multiple injuries early Monday

(2i morning when their motor car collided

with a truck loaded with gravel at Ovett

about 18 miles south of Laurel. Taylor. 71.

sustained four broken ribs, a cut lip and

body and facial bruises. It was said the

couple was en route to their fishing camp

on the Pascagoula river when the crash


Shelmon Masce Named

New Port Richey Manager


Cinema Theatre now boasts one of the

youngest managers in the state. Shelmon

Masce, who is 18, formerly assistant manager

at the Carib Theatre in Clearwater,

was promoted to manager of the local

Cinema after it was purcha.sed by Steve

Barber. Barber is manager of the Carib

and Ritz theatres in Clearwater.

The previous owner of the New Port

Richey was Charles Richelieu.

Calif. Women's Clubs Vote

Honors to 'King of Kings'

HOLLYWOOD—Five top awards were

presented to Samuel Bronston's "King of

Kings" in a poll conducted by the California

Federation of Women's Clubs, comprised

of 800 clubs and 70.000 members.

The awards will be presented May 8 at

the organization's 60th annual convention

in San Diego as follows: MGM, studio;

Samuel Bronston, producer: Jeffrey Hunter,

best actor; Siobhan McKenna, best

actress, and Milton Krasner, photography.

ITO of Arkansas Meeting

In 43rd Session May h 2

Big Vending Shipment

By Wometco Int'l Co.

MIAMI—Wometco Entt-rprises has announced

that Its wholly owned sub.sidiary,

Wometco International, has completed

shipment of the largest single sale of vending

equipment ever made in Latin America.

This shipment, according to Albert Budlow,

director of Wometco's International export

division, consisted of automatic soft-driiik

vending equipment of the ice dispensing


Budlow also announced that substantial

orders have been shipped to a number of

Caribbean and Latin Amei-ican countries,

and further orders are being processed.

The recent .shipment was pursuant to an

exclusive licensing agreement between Continental

Vending Co. and Wometco International,

under which Wometco may

manufacture, sell and operate Continental's

full line of vending equipment in

South and Central America. Wometco also

has exclusive sales rights from certain

manufacturers of vending equipment.

Newcomer Bill Munchel

Managing Indiana Theatre

BATESVILLE. IND.—William Munchel

of Oldenburg has been appointed manager

of the local Gibson Theatre by Joseph P.

Finneran. president of Syndicate Theatres.

Prior to his association with the Gibson,

Munchel farmed in Franklin County for a

number of years.

Appoint Klein-Barzman

HOLLYWOOD—The Mirisch Co. and

United Artists have appointed Klein-Barzman.

west coast freelance creative group,

to develop radio and TV advertising and

short subject promotion for "Two for the

Seesaw," forthcoming Mirisch-Wise-UA

comedy starring Robert Mitchum and Shirley

MacLaine. The group performed the

same assignments recently for Billy Wilder's

"One, Two, Thi-ee," cuiTent Mirisch

Co. presentation for UA release.

To Film 'Hissssssss!'

HOLLYWOOD — "Hissssssss." a farce

comedy murder trial yarn, has been scheduled

for filming under the Gomer L. Jones

Production banner, with William Free producing

and directing. The original screenplay

is by Marian Cooper and Free, and

will be shot without a release.

Miri.K KiiCK. ARK.— Ccii.Mii.sliiii. |JUblicit\

ai.;l showmanship arc- in \f major

Ihemes al the 43rd annual convention of

the Independent Theatre Owners of

Arkansas here at the Lafayette Hotel May

1. 2. Four outstanding industry speakers,

authorities on the.se subjects, have been

lined up for the two-day convention program

by J. T. Hitt, president, and the entire

top floor of the hotel reserved for the

convention activities.

The Showmanship Award will be given

to the Arkansas Showman of the Year at

the Wednesday industry breakfast.

John G. Broumas. president. Broumas

Theatres. Chevy Chase, Md., will open the

convention Tuesday noon. May 1. speaking

on exhibition. He will be followed by Bill

Slaughter of Rowley United Theatres. Dallas,

whose subject is concessions. The Tuesday

evening cocktail party and banquet will

precede dancing to Buster Flake's orchestra.

M. B. Smith, vice-president in charge of

advertising. Commonwealth Theatres. Kansas

City, has been programmed by Hitt for

the Wednesday morning industry breakfast.

Smith's subject being "Exploitation and

Publicity. Clarence Walker of Atlanta " is

to be the Wednesday luncheon speaker,

speaking on "Keys to Success and Happiness."

The Coca-Cola Co. is sponsoring the

Wednesday evening banquet, which will be

featm-ed by awarding of a weekend vacation

at the famous Arlington Hotel in Hot

Springs to a banquet guest.

Many of the exhibitors are expected to

arrive Monday evening. April 30. for a

social evening, although the convention

will not op)en until noon the following day.

Experience' Being Booked

LOS ANGELES—National Theatres is

releasing "The Crowning Experience" in

Colorado, Utah and Kansas following the

picture's premiere at the Bluebird Theatre,

Denver. Joel McCrea gives the introduction

on the film which stars Muriel Smith,

who recently completed a tour of the Moral

Re-Armament play. "The Hunicane."




Prompt, Courteous Service 'Round the Clock


1010 North Sloppty Drive

P.O. Box 771 Albany, Georgia

Phone: HEmlock 2-2846




Large Core

Greater Crater Area


Even// DUtribufd

In Florida—Joe Homsteln, Inc.. Miami— Franklin 1-3J02

Roy Smith Compony. 365 Park St., Jacksonville. t\gln 3-9140

In Louiilano—Notlonol Theatre Supply, New Orleans—Tulane 4891

In TenneuM—TrI-Stote Theatre Supply, Memphis—Jockson 5-8240

Notionol Theatre Supply, 412 South 2nd St., Memphis,

Jockion S-6616

BOXOFFICE :: April 16, 1962 SE-1

. . Marjorie



pioyd Stowe, an independent booker on

the local Pilmrow for many years who

now operates the Linda Drive-In at Palatka.

is resting in a Palatka hospital following

a heart attack . Edenfield,

secretary to Bob Capps, MGM manager,

and her husband exchanged the


221 S. Church St., Chorlofte, N. C.


PHONE FR. 5-7787

peacefulness of apartment dwelling for the

pleasures and problems of home ownership

when they recently moved into their

new brick bungalow in the San Jose suburban

area on the southside.

When the concession stands of the Florida

Theatre became swamped with more

customers than the sales staff could serve

during an afternoon intermission of a stage

performance of "The Music Man" for

school children—WOMPIs from the Florida

State Theatres home office saved the day

by serving candy, popcorn and drinks to

hungry hordes of kids and teenagers, reported

WOMPI Mary Hart.

Judge May, entertainment editor of the

Florida Times-Union, displayed a conta-


you bet

Customers come back, profits are

higher with Cramores Dri-Syrups

Kefri'.shing, flavorful ade-type beverages prepared from

Cramores instant dri-syrups offer your customers a

taste delight that will bring them back again and

again. This is the kind of business that will boost your


Cramores instant dri-syrups, for ade-type beverages

come in ten rich fruit flavors— orange, lemon, pink

lemon, lime, grape, orange-pineapple, fruit punch,

cherrj', strawberry and black raspberry. These Cramores

dri-syrups are portion packed in foil bags that

solve storage problems and eliminate waste— another

boon to bigger profits.

Contact your wholesaler and order Cramores now for

dispenser or individual pack use. Ask him about the

Cramores jet dispenser deal.


Point Pleasant Beach, N. J.



•NTACT YOUR yi/?ianlaajz.



Wolter Pinson

311 So. Church Street

Charlotte 2, N. C.

EDison 3-4459


Charles Arendall

399 So. Second Street

Memphis, Terinessee

JAckson 6-8328


W. M. Richardson

164 Walton Street, N.

Atlonta 3, Georgia

MUrray 8-9845


C L. King

137 Forsythe Street

Jacksonville 2, Florida

ELgin 6 5737


Mamie Dureau

215 S. Liberty Street

New Orleans, Louisiana



. . Guy

. . The


Tune Wilkinson, star of 'Twist All Night.

made eight personal appearances over

two days at the Strand Theatre when her

pictm-e opened there. "No I can't cook.

she admitted. "I even burn TV dinners. I

can't iron either." She visited Mayor Henry




. -



Scores 140% - BUILDS AS IT RUNS!











cf^"^^^ Cor/)



"" ''^

''he The 7 7.^ H Sevier T^^^s-'ent

- matures =


°"-- average

°" ^


Ve .

" «*^AIlAiu "'"'



3chrf"i'^'i ven,

^"^ DE^xj, i^E"

i'^'iools 3 J^^T Wonderful

"""ber or "^^^ "as \J'"' "eedles^ *^°" ^'•°"' th»

^^ature o" „ ^ oeoDle -^

r, ''^neflto^ ?^' °uf cn„

' ^'•o our oat°?"=«d and

*'^°"^- ^^ r











4. By 30%




K. M»T







Phone U'AInut 8-5832 — P. O. Box 158


BOXOFFICE :: April 16, 1962



Kfcmbers of CORE staged a 40-minute

demonstration Tuesday night i3i at

Wometco's 163id Street Theatre in the

163rd Street shopping center. The Committee

of Racial Equality sent some 30 Negi-oes

to the boxoffice to purchase tickets.

When they were refused, the demonstrators

formed a revolving line which continued

the requests until the ticket window closed

for the night.

Frances Langford and husband Ralph

Evinrude gave quite a party in Jensen

Beach's Outrigger restaurant. The cohost-


for American Users


ess was Palm Beach's Mrs. PesKy Taylor.

Guests included former film star Lili Damita

and her son Sean Flynn. whose father

is the late Errol Plynn: Barney Balaban,

chairman of the board of Paramount Pictures,

with his son and daughter-in-law.

Mr. and Mrs. Leonard Balaban of Bonifay,


Lewis Milestone, who directed "All Quiet

on the Western Pi-ont," one of the greatest

war films ever made, will pilot "PT-109,"

the story of President John P. Kennedy's

World War II exploits, in movie fomi. At

the same time, it was announced that specific

sites in southern Florida had been selected

to "stand in" for actual South Pacific

locations. In a letter to E. C. Lunsford.

Miami orthodontist, realty investor

and Florida booster in general, Russ

Sanders of the Warner Bros, studio advised

that Lunsford's "beautiful island" ithe

words are Sanders'


of Lignumvitae had

been selected for important sequences in

the film. Shooting will start around June 1

on the 450-acre key a few miles west of

Upper Matecumbe on the Overseas highway,

as well as at Key Largo, Big Pine Key,

Eagen's Beach and other Key locations.

Lignumvitae was selected for the film,

Lunsford said, because of the island's deep

water, dock and sandy beaches and a combination

of accessibility with the necessary

isolation. Another factor was the coconut

palms in abundance on the island.

For television commercials they want no

Write lor FREE Samples to

NAR Trading Corp. of Fla., Inc.

Only Factory of its Kiryd in the USA.

320 Northeast 60th Street Miami 37, Florida

Telephone PLozo 4-4796


. . . Don

. . Other


. . The

. . Thi-ee

but a good one's needed to keep their past

'sins' from catching up with them."

Film producer-playwright Dore Schary

was a speaker at a recent testimonial dinner

honoring Miami banker and civic leader

Leonard Abess, sponsored by the American

Jewish Committee and the Anti-Defamation

League of Bnai B'rith.

Seven-Up Bottling Co. of Miami has added

Hoffman Beverages, a popular soft

di-ink in the northeast, to its line in a $150,-

000 expansion to win new business. "We

have long needed to complete our beverage

line with real fruit flavors, and sparkling

mixers." explained Sherman J. Tobin.

president of Seven-Up. "This will increase

oui- market penetration with higher unit

sales per outlet, but with the same, or lower,

distribution costs." It's the first time

Seven-Up. a 27-year-old firm in the Miami

area, has added a companion beverage

and also the first time Hoffman has

been franchised out of the New York area.

American Beverage Corp., one of the

largest bottling firms in the nation, bought

control of the Pepsi-Cola Bottling Co. of

Miami and has announced a two-million

dollar expansion program. Julius Darsky,

president of American Beverage, which is

listed on the American Stock Exchange,

said the funds will be spent for a new plant

site and facility capable of tui-ning out 600

bottles a minute. "'We're aiming for a

three-million-dollar-a-year sales volume in

the Miami area." Darsky said. American

Beverage owns and operates Pepsi plants

in Youngstown, Akron and Dayton, and

a flavoring plant with a full line of soft

dnnks in Houston. Darsky hinted that fm--

ther expansion is likely in the Miami area.


J^ewis Adolph of tlie Venice Theatre conferred

with buyer-booker Bill Cobb at

C&B Theatre Co. . exhibitors seen

around were Anna Molzon. Royal. Norco:

Frank Olah jr.. Star at Albany; Bertha

Poster. 'Violet and Port Sulphur: Joseph

Barcelona. Regina at Baton Rouge; Warren

Salles, Star and Park at Covington;

Charles Bazell. Carol at Deiiham Springs;

Eual Woodfield. Moonlight at West Long

Beach; Bill and Stacy Darcc. New Opera

House. Morgan City; Mr. and Mrs. E. R.

Sellers, Yam at Opelousas; Doyle Maynard,

Natchitoches; John Luster, Page Amusement,

Natchitoches, and Fred Williams,

Lincoln, Baton Rouge.

Georgia Bruno of the F. F. Goodrow office

was convalescing from an infection

that required hospital treatment five days

Kay was back from a week in

Atlanta conferring with Syd 'Whiteman,

his representative in the Atlanta and Jacksonville

Addie Addison, UA,

territory . . . was in town to initiate exploitation for

"Taras Bulba," the Russian "western"

filmed in Argentina where horsemen were

available in large numbers.

The Saenger Theatre is promoting its

new student discount admission setup via a

special screen trailer, lobby display and

newspaper announcements. Young folk 12

to 17 may obtain the discount cards at the

Saenger boxoffice. They are valid when

signed by parents or guardians. The discounts

range up to 50 per cent.

Calling at the Goodrow office was State

Senator Canienter from Bastrop to confer

about an 80-minute motion picture which

he and Arthur Jones, producer of "Wild

Cargo. " on a hunting trip in Asia.

Jones operates a wild animal farm at Slidell.

La. . Circle, a Lazarus theatre

established a .score of years ago foi- Negro

and white patronage, has been shifted to

Negro-only. Maurice Joseph, Lazarus

buyer-booker, said bids will be made for

first run for the Circle.

All seats were filled at the RKO Orpheum

when "Notorious Landlady" was

sneak-previewod between showings of

"Walk on the Wild Side" . theatres

in Mississippi were reopened; the

Pix in Collins by Billy Shoemaker, the Joy

in Shubuta by T. H. Woolridge and the Rex

in DeKalb by George Russell.

Phil Sliman, Mamie and Milton Dui-eau

of Masterpiece Pictures and Leon Blender

of AIP hosted exhibitors and others at a

preview of AIP's "Burn, Witch, Bum" at

the Hodges-Paramount Gulf screening

room, following which cocktails were

served in the Masterpiece Pictures quarters.





1912>/2 Morris A'





Independent Theatre Owners

of Arkansas

43rd Annual Convention

Entire Top Floor



Phone: ALp 1-B665


Lafayette Hotel

May 1-2-62 Little Rock^ Arkansas

J. T. Hitt, President.

BOXOFFICE :: April 16. 1962 SE-7

Sell . . . and Sell

Scores of busy little messages

go out every week to a tremendous

audience— and they get a tremendous


Every exhibitor is

busy— buying,

selling, renting, hiring. All this is

made easier and more profitable

with the classified ads in Clearing

House each week.


Classified Ads



Grecrtest Coyerage in th« Field—^Most Rttaden for Your Money

Four Insertions for Price of Three

gE.8 BOXOFFICE :: April 16, 1962



pame Nature made a personal appearance

here at the opening of "State Fair"

Wednesday i4i. Wouldn't it happen— for

the first time in months it rained? But

Interstate city manager Jack King had

time during the day to finish erecting all

the art and streamer flags in front of the

Paramount and, due to his long-range campaign,

the 8 p.m. performance still received

a near-capacity audience from the strong

advance ticket sales. To further benefit

the coming weeks of the playdate it was

covered by radio and TV news departments

along with the newspapers. "The Eyes of

Texas" was played in advance of Gov. Price

Daniel's taped introduction before the feature


Crossroads got to open "Whistle Down

the Wind " "The Deadly Companions"

at the Tascosa Drive-In and it was

thence moved to the Twin. Carl Benefiel's

Victory also went first run with "Wild

Harvest" and the long-delayed "A Fever

in the Blood." But Interstate rebooted

1950's "King Solomon's Mines" at the


The Amarillo Junior Leagrue presented

1 13 > at

its last play of the season Friday

the Municipal Auditorium with "Fabu-Las

Vegas," according to business agent Jimmy

Cheshire. He also worked the symphony

orchestra, which played there Tuesday . . .

Channel 7 began featm-es on Sunday night

prime time at 7:30 with "Run Silent. Run

Deep," originally released by United Artists

in 1958, to match the 8 p.m. prime

time 20th-Pox product on channel 4 Saturday

nights here. Channel 10 now offers

three features on Saturday at 1 p.m. while

channel 4 runs a top feature at the same

time on Sunday matinees. This is in addition

to late shows on Saturday and Sunday

on 4, a 10 p.m. special Sundays and

fom- other late shows repeated at 4:30 the

following afternoon on 7, five late shows

and thj-ee featm-es on Sunday mornings on

ten with a new feature on Tuesday nights.

This represents 23 different features per

week on the three channels here.

The Parker Square Theatre in Wichita

Palls, opened in 1958 as the largest and

only suburban house in that city, has met

its final doom after having been converted

and reopened last week as a department

store. It has been closed since

last year after a thj-ee-year operation by

its original owners and later by Phil Isley

of Dallas.

Oklahoma City 'Fair' Bow

Draws Almost Capacity

OKLAHOMA CITY—"State Fair," second

remake of what's close to being an

American classic, was unreeled here Wednesday

night i4i in a world premiere run

the Criterion Theatre shared with a number

of Texas film houses, the Daily Oklahoman


It drew a near-capacity crowd, in large

part because a portion of the pictuie was

made up of racing scenes shot at the Oklahoma

City fairgrounds when 4,500 natives

served as extras. The .story is set at the

Texas state fairgrounds at Dallas.

The premiere here Wednesday was de-

Wallace Walthalh on 81st Birthday,

Honored as Mr, Variety of Dallas

DALLAS—Friends and barkers turned

out at the clubrooms to honor Wallace

Walthall who, as chainnan of the ceremonial

committee, has inducted into membership

practically every member of the

Variety Club since its inception in 1935.

Walthall, who for years was head of the

National Screen Service office and a charter

member of the Variety Club, received

congratulations and best wishes from exhibitors,

distributors and a host of friends

on his 81st birthday.

Born in Alabama in 1881, Walthall began

his career in the motion picture business

with the old Vitagraph Corp. From

there he went to General Film Co. as manager

in New Orleans before affiliating

with National Screen Service. Barkers in

the Dallas area and many on the national

scene view Walthall as the symbol of Variety

in his top hat and barker costume.

Too, they remember his trademark of cordiality—passing

out a stick of chewing gum

to everyone he meets.

Chief Barker Gordon McLendon presented

a handsome calendar clock to Walthall

as a token of appreciation for his

outstanding Variety work.

Paul Short, southeastern divisional manager

for National Screen Service, said:

"This club has been blessed with some

really great men. The late beloved Bob

O'Donnell was known as Mr. Show Business,

Julius Schepp>s is Mr. Dallas, Chill

Wills is Mr. Texas, Sol Sachs is Mr. Filmrow,

Gordon McLendon is Mr. Radio, and

henceforth Wallace Walthall will be known

as Mr. Variety."

Raymond Willie, vice-president and general

manager of Interstate Theatres, expressed

the admiration of theatre exhibitors

when he said, "Wallace Walthall

represents an irreplaceable era of spiritual

greatness and fellowship."

Phil Isley, president of the Phil Isley

Theatres and past chief barker: "You are

indeed one of the pillars of strength of the

Variety Club now, in the past and in the


void of any of the Hollywood stars featm-ed

in the film—they were in Texas—but there

was accompanying fanfare. A searchlight

probed the di-izzly sky overhead before

show time as a calliope tooted and a number

of sports cars used in the movie were

lined up outside the theatre.

Response by the audience to "State

Fair" reflected the film's attractiveness.

Its first version starred the late Will Rogers

in the 1930's, and the second appeared

in the 1940's.

Narration by Fred MacMurray

HOLLYWOOD — Fred MacMurray has

been selected by the United Community

FMnds and Councils of America to appear

in and narrate a new film for the United

F^ind and Community Chest campaigns to

be distributed nationally this fall. The film

will be available for showings in theatres,

on TV and in industrial plants and business

offices in advance of the national

-solicitation funds.


Sol Sachs, soutliwest district representative

for Continental Distributing Co.,

lauded Walthall as "one of the great men

of Variety and one who will alw'ays remain

in the hearts of the men who know him."

As a feature of the celebration Walthall

not only inducted new members, but reaffirmed

all the old members present. This

prompted the suggestion that this procedure

be repeated every year.

Among those in attendance were Morty

Freedman, Gene Welch, Jake Watkins,

Jake Elder, Bill Williams, Norm Levinson,

Walter Steadman. Sam Berry, Joe Love.

Bernard Brager, Lloyd Edwards, Don

Keyes, Meyer Rachofsky, Duke Clark, Fred

Patton, Alfred Sack, Kendall Way, Walter

Penn, Bob Amos, Bill Slaughter, Johnny

Hicks, Ed Gall, Edwin Tobolowsky. Dave

Bloom. Arthur Harris, Clyde Houston, John

Shaffer. Kyle Rorex, and Short, McLendon,

Isley, Sachs and Willie.

Oklahoma City Cooper

Will Close Till July

OKLAHOMA CITY—The Cooper Theatre

in downtown, which shows Cinerama films,

will close April 26, reopening some time

in July. Kenneth E. Anderson, general

manager of Cooper Foundation Theatres,

Lincoln, Neb., said:

"It had been anticipated that one of the

two pictures now in production, "How the

West Was Won' or 'The Brothers Grimm,'

would be available but the magnitude of

producing both pictures simultaneously has

prevented completion of either picture in

time to meet the Cooper deadline."

"Windjammer " will continue to run

through April 26. Anderson pointed out the

closing does not mean business has not

been good in Oklahoma City.

"We have been well satisfied with results

here. Four of the six pictm-es shown

had previously enjoyed fine runs in Oklahoma

City, With the new films we anticipate

a tremendous response," he said.

BOXOFFICE April 16. 1962 SW-1


phe doctor has given us the green light

and we are ready to hit the road again

with a fine array of AIP pictures. 'Editor's

note: Sam Brunk. BoxorncE Oklahoma


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'Tour Complete Equipment House"

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Screen Guild." Screen Guild, which handles

AIP product, has anounced a date drive

from July 29 to September 29. and we hope

to get a lot of those dates filled. The SG

exchange is captained by Lois Scott and

Harry McKenna.

Margaret Snell, 20th-Pox staffer, underwent

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^fore than 2,100 turned out for the world

premiere of "State Fair" at the Majestic

Theatre. The house was a near SRO;

even H. L. Hunt, oil millionaire, had to

settle for a group of seats on the far left

aJsle, third row back, for the fancy-dress.


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no-reserved-seat affair. Mayor Earle Cabell:

R. L. Thornton, state fair president,

and stars Pamela Tiffin and Ann-Margret

appeared on the stage at the evening affair

following a talk by Gov. Price Daniel transmitted

from Au.stin. The WOMPI Premierettes

in white formal attire greeted the


James Denton was due here on the 17th

in behalf of "Taras Bulba" . Marvin,

the bad man in "The Man Who Shot

Liberty Valance," was here for some plugging

of the film which opens at the Palace

on the 18th. Marvin said he's not

really mean: "I don't beat old ladies: they

beat me." He called at the Paramount office

and autographed pictures there for








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prom a letter by Mrs. Rodney Herman in

the Herald-Post's Thinking Out Loud

column: "Due to the current trend in motion

picture production, it is impossible to

judge a movie as desirable by its advertising

or its title. This makes the publication

of the ratings furnished by the woman's

department of the Chamber of Commerce

especially appreciated. They give the potential

moviegoer some information on

which to ba-se the decision to go or not to

go. and whether to take the family or hire

a babysitter. In the past years we have

simply gotten out of the habit of attending

movies, unless they were produced by

Walt Disney . we are able to have

a quick reference to the ratings as to at

least the age suitability of the movies we

might attend. Also, we are making an effort

to patronize family-type movies. 'We

are finding that what was once a favorite

pastime is enjoyable once more. We would

attend even more often if more family

movies were shown, especially on weekends."

Glamor sparkled in the spotlight at Efrem

Valle's La Fiesta theatre restaurant

starting on April 6 with the arrival of

movie star Monique Van Vooren. The Belgian

beauty, star of "Gigi." "Happy Anniversary"

and "Ten Thousand Bedrooms,"

took over the headliner spot at the Juarez

supper club.

Bill T. Bohlin^, manager of the Capri,

announced that "Cinerama Holiday" will

close its run on the 18th and the following

day open "Search for Paradise" .

"West Side Story" opened at Interstate's

Pershing Theatre, located in the fast-gl'owing

Five Points shopping center, on the

11th . H. Dollison, Santa Fe exhibitor,

has added another profitable year

to his North Loop Drive-In here. For the

tenth anniversary week. Manager Don

Negovan arranged special programming, including

prizes at the snack bar and a

bathtub full of groceries being awarded to

some lucky patron. This ozoner admits a

carload for 99 cents. The price has been

in effect for a long time.



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SW-4 BOXOFFICE April 16, 1962


'Bird' a 500% Flyer

In Mill City's Park

MINNEAPOLIS—"Sweet Bird of Youth."

which opened at the Park, pulled a big 500

per cent in its opening stanza. Next in line

was "Sergeants 3" in its seventh week at

the Uptown Theatre with a rating of 225

per cent. Most other offerings did average

or above business for the week.


Average Is 100)

Acodcmy— El Cid ( AA), 7th wk

Avo'lon—^Surfsidc 77 (Cresse);

1 00

School for

Scoundrels (Cont'l), reissues 150

Gop»ier—The Outsider (U-l), 2nd wk 125

Lyric—Wolk on the Wild Side (Col), 5tti wk 120

Morvn—West Side Story (UA), 7th wk 160

Orpheum—The Hcod (Trans-Lux) 90

Pork— Sweet Bird of Youth (MGM) 500

State—The Doy the Earth Caught Fire (U-l).... 110

Uptown— Sergeants 3 (UA), 7th wk 225

World— All Fall Down (MGM), 2nd wk 100

Todd-AO 'Oklahoma!'

Scores 420 in Omaha

OMAHA—The Todd-AO 70mm production

of "Oklahoma!" was off to a smashing

420 per cent opening week at the Dundee

Theatre as all first-run offerings fared

well in Omaha. Pushing close behind was

"Sergeants 3" at the Admiral and Chief

with a 300 mark. Although "Pinocchio"

slipped at the State, it still did nearly average

and more than doubled average for

its four-week overall figure.

Admiral, Chief—Sergeants 3 (UA) 300

Cooper—Seven Wonders of the World (Cinerama),

19th wk 120

Dundee—Oklahomo! (Magna) 420

Omoha—The Four Horsemen of the Apocalypse

(MGM) 120

Orpheum—Walk on the Wild Side (Col), 2nd wk. 110

State— Pinocchio (BV), 4t-h wk 95

'West Side Story' Continues

Near Capacity in Milwaukee

MILWAUKEE—"West Side Story" in its

third week at the Strand was the best

grosser for the second consecutive week,

followed by "The Children's Hour" at the

Wisconsin and "South Seas Adventm-e" at

the Palace. Business in general was good.

Downer—Murder She Said (MGM) 200

Palace— South Seas Adventure (Cineramo),

15th wk 200

Riverside—The Four Horsemen of the Apocalypse

(MGM), 2nd wk 125

Strond—West Side Story (UA), 3rd wk 300

Times—Make Mine o Double (Ellis) 125

Towne— Soton Never Sleeps (20th-Fox); The

Long, Hot Summer (20th-Fox), reissue, 3rd wk. 90

Worner—Walk on the Wild Side (Col), 2nd wk. 100

Wisconsin—The Children's Hour (UA), 2nd wk. 225

Krupp Trial Judge Guest

At 'Judgment' Opening

SEATTLE—"Judgment at Nuremberg"

opened at the Blue Mouse with a judge who

presided at the trial of munitions-maker

Krupp among the special opening night

guests. The distinguished visitor was John

William J. Wilkins of Superior Court who

was one of the three judges at the Krupp

in Nuremberg following World War II.


President Paul P. Ashley of the Washington

State Bar A.ss'n: S. C. Soderland,

president of the Seattle-King County Bar

Ass'n, and other dignitaries, judges and

their wives were in the first night audience.

Peter Montemuro Quits

HOLLYWOOD—Peter Montemuro. 20th-

Pox studio manager, has resigned following

26 years with the company to enter real


Morris Theatre Completes

Third Remodeling Phase

MORRIS. MINN. Thud phu.sc of Uir

remodeling program of the Morris Theatie

here has been completed, according to R.

E. Collins, manager.

The first phase was started over a year

ago with installation of a complete new

snack bar. a new popcorn machine and

new drink machines.

The second phase involved a complete

redecorating of the theatre as well as the

remodeling and modernization of the

ticket office. Construction on this project

was started last fall and the decorating

was completed in December. Decorating

was done by Dahlstrom & Weinberger.

Minneapolis mow Weinberger Decorators'.

The third phase of the remodeling program

was two-fold in purpose—to widen

the space between the seats in the auditorium

and to recover the backs and seats

with new material. New fabrics now have

been installed on all .seats in the auditorium

and balcony. Work was done by

Den Besten of Hancock with the Adams

Installation Service of Minneapolis, .seating

engineers who specialize in auditorium


A fourth and final phase of the remodeling

program will be completed this spring.

Collins said. A new roof will be installed

on the theatre and the entire exterior will

be whitewashed. The canopy also will be


New Indoor Theatre

In Milwaukee Suburb

MILWAUKEE—A $300,000 motion picture

theatre will be built in Brown Deer Village,

suburban area adjacent to Milwaukee,

according to an announcement by Richard

A. Koch, president of the village.

Koch said the theatre would be constructed

at North 43rd and West Bradley

road. It will have 600 seats, a 67-foot

widescreen, the latest in audio-visual

equipment and a supervised nursery. Construction

is to start this summer.

Koch said the name of the firm constructing

the theatre would be released at

a later date.

J. M. Rostvold Sr. Makes

Progress After Surgery

CALEDONIA, MINN.—J. M. Rostvold sr.

has returned from St. Mary's Hospital at

Rochester where he had major surgery in

March. Rostvold. who is owner of the State

Theatre, is reported to be getting along


His son. J. M. jr.. is manager of the State

and Tom Burke of Minneapolis handles the

bookings for the theatre.

Gets 'Tomboy' Rights

LOS ANGELES — Director Francis D.

Lyon has acquired from Signal Pictures

Corp. worldwide distribution rights, exclusive

of the U.S. and Canada, of "The

Tomboy and the Champ." which he directed.

Lyon left for Europe to negotiate

distribution deals for the Eastman Color

film in the British Isles and on the continent.

U-I distributed the film in North


Wisconsin Salesman

Ends 34-Year Career

MILWAUKEE—Morris "Ginzoy" Horwitz.

34 years a salesman for 20th-Fox

here, has put hl.s brief case away and retired.

In token of the esteem in which he has

Morris "Ginzey" Horwitz. retiring

20th-Fox salesman at Milwaukee, is

seated with several friends and coworkers

at the testimonial luncheon.

Seated, from left: Pete Stathes, Sparta

exhibitor; Dave Chapman, Horwitz;

Manager Jack Lorentz, and standing,

Harry Schlar and Meyer Kahn, all of

the 20th-Fox staff.

been held down through the years, members

and associates of the Reel Fellows

Club gave "Ginzey" a luncheon at the

Boulevard inn. A total of 65 attended.

Jack Lorentz, 20th-Fox manager, said:

To have lived through nine branch managers

here indicates the caliber of our

guest of honor. I might also mention here

just how he got the nickname of Ginzey. It

seems that some of the big brass from New

York dropped into the office, and later

Horwitz was introduced, one of them said,

'After this, you're Ginsberg!' Well, I guess,

down through the years, the boys sort of

shortened it to Ginzey."

Lorentz presented a check, representing

34 weeks of salary, and a gold watch

to Horwitz.

Among those attending the luncheon


Rudy Koutnik

John Schuyler

Floyd Albert

Morey Anderson

Ken S.em

Leo Lind

Jerry Beres

Ben Morcus

Walter Blaney

Harry Melcher

Ken Brechler

Joe Strother

Ernie Merbler

Horry Olshon

Dove ChaprTKin

Horold Peorson


Eddie Johnson


Gerry Fronzen

Moe Provenctter

Eddie Gavin

Horry Perlewitz

Bob Gross

Paul Schober

Jock Frochmon

Borr>ey Sherman

W, Erber



Joe Imhof

John Stock

John Kemptgen

Roy ond Ollie Trompe

Joe Koitz

Hugo Vogel

Tom Lees

Pete Stothes

George Lcvinc

Carl Lind

Roy Schuiz

CorroM Morten


John Botes


Harry Mintz



Herb Copelon

A I Johnke

Harold Homley

Roy Smith

Ed Krofto

Jerry Gruenberg

Jock Dior>ne

Meyer Kohn

Fronk Yobions

Horry Schlar

Fred Florence

Horwitz has not indicated what his plans

are for the future, but Lorentz made it

plain that the office just wouldn't be the

same without him and that he'd be welcome

whenever he chose to drop in.

BOXOFFICE April 16, 1962


. . . Avron

. . . Lee

. . Edward


. . . The

. . Lou

. . Nick


. . Sol

. .

L. J. Wegener Leaves

Central States Corp.

DES MOINES—L, J. Wegener. 59. has

left Central States Theatre Corp.. where

he served as general manager for the last

16 years. Wegener's plans for the futuie

are indefinite. He had been with Central

States for 36 years. Myron N. Blank, pre.sident

of the circuit which operates more

than 70 theatres in Iowa and Nebraska, said

he is taking over the duties of general


Blank also announced that Arthur Stein.

former owner and manager of the Norman

Cassidy women's clothing stores in Des

Moines, has been named head of the maintenance

and purchasing department for

Central States. Stein succeeds Herb

Loeffler who resigned last fall to enter a

business at Mason City.


J^innesota Entertainment Enterprises,

which operates several drive-ins in the

greater Twin Cities area, plans to open its

outdoor stands Wednesday il8i. according

to Henry Greene, general manager. Some

Twin Cities outdoor theatres were scheduled

to open for the season last weekend.

Roy Miller, Universal manager, flew to

Jamestown, N.D., to meet Kenny Adams,

sales manager, where the two called on

accounts . . . Helen Fiegel of United Artists

cashiers department, vacationed in Florida

Rosen, manager of Buena 'Vista,

was in Chicago for a district meeting.

A high school press conference and

"Coketail" party were held when Pamela

Tiffin was in to help plug "State Pair."

which opened Friday 1 13 1 at the State,

Minneapolis, and Paramount. St. Paul.

Editors of Twin Cities high school newspapers

had a chance to interview the young


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Marvin was in Thursday

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Meyer L. Stern

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Minneapolis 3, Minnesota

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J^eyer Stem, former chief barker of

Variety Club Tent 16 and branch manager

for American International Pictures

in this territory, will attend the convention

of Variety Clubs International at Dublin,

Ireland. May 14-19. Mr. and Mrs. Stern

and another Omaha couple, Mr. and Mrs.

Aaron Rips, plan to fly over and continue

on to London, Parts, Rome and Israel . . .

Stem was busy last week in connection

with the personal appearance of June

Wilkinson at numerous places in town on

a three-day visit. She is a star in the picture,

"Twist All Night" app)earing at the

Admiral, Chief and Sky-View Drive-In.

Gene Cline has taken over the Sun Theatre

at Beaver City, formerly operated by

Ben Thorn . Halloran, Buena Vista

representative in this area, said a big

baiTage is scheduled this spring and summer.

"Moon Pilot" will be the Easter offering

at the State and "Big Red" and

"Bon Voyage" are .scheduled in Omaha


Carl White, Quality Theatre Supply, is

a good example of frustrated lawn enthusiasts

in Omaha. For the past two

weeks he has reserved a big power rake at

a rental service—and each time the midweek

sunny days have given way to miserable


Will Warner, who opened his drive-in at

Fort Dodge, Iowa, last week, is building a

big bowling alley on the east edge of town

. . . Although the outdoorers have been

onening. the weather has been anything

but favorable. Exhibitors through northem

Nebraska, western Iowa and southeast

South Dakota were for the most part

fortunate to escape damage from flooding.

However, Central States' drive-in at Norfolk

shipped a lot of water. Cherokee and

Anthon, Iowa, were flooded but the theatres

were safe.

Russell Brehm of Lincoln reported that

all the Center Drive-In Theatre Corp.

holdings are now open . . . Haitnon Grunke

has opened for his first season at O'Neill .

Jim Schlatter, manager of the Sky-View

Drive-In in northwest Omaha, said barricades

on the street thrown up by the highway

department did not deter crowds

coming to see "Sergeants 3." Jim said

cars had to snake around a back entrance

"but they kept coming just the same" .

Fred Ballantyne. exhibitor at Denison,

Iowa, and his wife have returned from a

visit in Florida.

Mike Bosiljevac, photo engraver at TOP

Advertising Co., was a guest of the newspaper

staff at the University of Omaha.








TOP does the engraving for the student

paf)er. Gateway, and Bosiljevac told about

Mr. and Mrs.

the engraving process . . .

Bill Barker of Co-Op Theatre Services

were in Des Moines last week for the

bowling tournament DeLand,

United Artists booker, attended the Methodist

Church Women's convention at York

. . C. A. Hill, in charge of 20th-Fox exchange


operations at the home office in

New York, visited the Omaha exchange.

Mr. and Mrs. Rawley Connell of Bassett

were in town to buy and book for their

Rock Tlieatre and drive-in. Other exhibitors

on the Row included Nebraskans Phil

and Jack March. Wayne: Howell Roberts,

Wahoo: Harmon Grunke, O'Neill; Mrs.

Fred Schuler, Humboldt: Sid Metcalf,

Nebraska City, and lowans S. J. Backer,

Harlan: John Rentfle, Audubon: Mrs. Al

Haals, Harlan, and Jim Travis, Milford.


T^rs. Agnes Jellama, program chairman of

the Milwaukee County Federation of

Women's Clubs, reviewed the book. "Light

in the Piazza." currently appearing on

film at various local theatres, at the April

meeting of the Better Films Council of Milwaukee

County. Mrs. A. V. Abram.son,

president, presided at the meeting held at

the Milwaukee Public Library. The preview

committee released these ratings:

Family—Excellent: South Seas Adventure:

Very Good: State Fair: Good: Three

Stooges Meet Hercules: Underwater City.

Adults and Young People—Very Good:

Madison Avenue: Good: Lonely Are the

Brave: The Outsider. Adults—Very Good:

West Side Stoi-y. Good: The Children's

Hour: The Four Horsemen of the Apocalyse;

Satan Never Sleeps.

The mayor's motion picture commission

issued the following film ratings: General

Audience—Bachelor of Heai-ts, Beauty and

the Beast, The Big Money, The Dalton Who

Got Away, Escape Prom Zahrain, Experiment

in Terror. Fear No More, Follow That

Dream, Hand of Death. Hatari, Hell Is for

Heroes, The Horizontal Lieutenant, Incident

in an Alley, Land We Love, Lonely

Are the Brave, Magic Tide, Merrill's Marauders,

Mighty Ursus, The Most Wanted

Man, Ring of Terror, Rome Adventure,

Secret File Hollywood. Six Black Horses,

State Fair. Swinging Along, That Touch

of Mink, 13 West Street, Twist All Night.

Mature Entertainment: Animas Ti-ujano,

Cape Fear, Force of Impulse, Hands of a

Stranger. Last Year at Marienbad, Jessica,

Lovers on a Tight Rope, Maxime. Premature

Burial, The Tell -Tale Heart and

Womanhunt. Adults — The Children's

Hour, Les Liaisons Dangereuses, Rocco

and His Brothers, and Temptation. Recommended

not be shown: Erotica.

Lew Breyer, a former Milwaukeean who

is vice-president and sales manager of

King of Comedy. Inc.. the firm syndicating

a .series of Charlie Chaplin films, announced

that television stations in the

United States, Canada and Mexico will

begin televising the pictures. Breyer says

he has edited them, adding musical scores

and .sound effects. Before joining King of

Comedy, he was executive vice-president of

Milwaukee's WXIX. UHF station. Prior to

that, he was associated with ZIV Television

and Universal-International Pictures here.


The .Stuart Theatre has been as lively

mornings as nights with special community

bookings. A cancer month special

showing of educational films for Lincoln

women sponsored by the Lincoln Woman's

Club and the Lancaster County Unit of

the American Cancer Society OE>ened the

series of morning engagements April 5.

School children formed the audiences for

the Junior League's annual play the first

four mornings of a five-day run. The final

April 14 perfonnance was open to the public.

Also competing for nighttime audiences

was the Lincoln Symphony Orchestra's


April concert lOi

Both "The Children's Hour" and "On the

Wild Side" had holdover runs at the Varsity,

but this is not the only reason Walt

Jancke is going around humming a song.

It is a special new song called "Lincoln,

Lincoln, " in which Walt, as publicity and

promotions chainnan for the Lincoln

Chamber of Commerce, is especially interested.

Every three out of four persons

hearing the song "which helps sell Lincoln

to Lincoln" likes the catchy swing and

words, reports Jancke. With lyrics by Jack

Callaway, KLIN radio manager, and music

by Eurel Box of Dallas, the Texas-recorded

song for Nebraska's capital city was placed

on sale April 10 by the Lincoln Chamber.

Dubinsky Bros.' Starview Outdoor Theatre,

on a weekend schedule since early

winter, opened fulltime operation April 5

with a sponsored show on KLMS. Dubinsky's

other Lincoln outdoor theatre, the

West O, will not shed its wraps until late


Some Lincoln showgoers do not have to

go to the State to see "Moon Pilot." which

took over from "Pinocchio" April 12. They

are patrons who saw the Varsity's recent

sneak preWew of "Moon Pilot."

Walt Jancke has been elected vice-chairman

of the Lincoln Air Force Base Squadron

adoption plan, recently taken over from

volunteer citizens and incoi^porated as a

responsibility of the Lincoln Chamber's

military affairs committee. In this plan,

service or other civic clubs adopt some of

the many squadrons as their special project.

Max Pennington is chaimian of the


Helena Showmen Voice

Protest to Fast Time

HELENA. MONT.—Chub Munger, owner

of the Sunset Drive-In: Keith Didriksen,

owner of the Sky-Hi Drive-In, and Allen

Schrimpf, manager of the Marlow Theatre,

appeared before a meeting of the retail

merchants branch of the Helena Chamber

of Commerce to voice their opposition to a

proposal to install daylight saving time

here this summer.

Munger .said the diive-ins would be

forced to start their screen programs at

10 p.m.. and patrons would not be able to

get home before 2 a.m. if there was a double

feature. The theatremen said their combined

yearly payroll amounts to about

$55,000 and the daylight saving time would

hurt all of their business. Merchants

President Marius Olscn. after the meeting,

requested the membership to carefully consider

the merits and weaknesses of the daylight

saving proposal.

NC-4 BOXOFFICE April 16, 1962


'Outsider' Has Edge

As Detroit Starter

DETROIT — While tlir roadshow of

"West Side Story" continued as the leader,

"The Outsider" at the Pox made a satisfactory

opening, closely followed by "Walk

on the Wild Side" at the Palms. Tlie general

level of business, however, is reported

seriously discouraging.

(Average Is 100)

Adorns— All Foil Down (MGM) 70

Fox—The Outsider (U-l), Desert Potrol (U-l) . . . . I 30

Grond Circus—The Children's Hour (UA), 3rd wk. 110

Modison—West Side Story (UA), 7fh wk 145

Mercury— Sweet Bird ot Youth (MGM), 2nd wk. .125

Michigan— Pinocchio (BV), 2nd wk 120

Polms—Walk on the Wild Side (Col), The

Hoppy Thieves UA) 125

Trons LuK Krim— Wild Strawberries (Janus);

The Mogicion (Janus), revivols 80

Tiifany's' Scores Again

As Cincinnati Subrun

CINCINNATI—Evidently movie patrons

were imbued with the spirit of the slow

coming spring weather and had the urge

to be gay last week, for the surprising results

of "Breakfast at Tiffany's" in a subrun,

led all contenders at the boxoffice.

"Breakfast" which had a good six weeks

first run at the Valley played at the Hyde

Park, in its second week, at a round 180,

and at the Twin Drive-In. coupled with

"The Guns of Navarone," which had played

the Capitol for 18 weeks, rolled up a 125.

Albee— Sweet Bird of Youth (MGM), 2nd wk. ... 85

Capitol—Judgment ot Nuremberg (UA), 8t'h wk. 60

Esquire—Victim (Pathe-America), 2nd wk 75

Grond—The Big Country (UA), Thunder Road

(UA), reissues 90

Guild— Les Liaisons Dangereuses (Astor), 3rd wk. 100

Hyde Park— Breakfast at Tiffany's (Poro),

subrun 1 80

Keith—Walk on the Wild Side (Col), 2nd wk 95

Poloce—All Fall Down (MGM) 90

Twin Drive-ln—The Guns ot Navarone (Col);

Breakfast at Tiffany's (Para), subrun 125

Volley—West Side Story (UA), 3rd wk 175

'Darkly' Gets Good Welcome

In 2 Cleveland Art Spots

CLEVELAND — If you thought they

swai-med into the first runs Saturday night,

you're right. If you thought they were out

mulching on the first warm Sunday of the

year, you're still right, but the crowded

Saturday held up the p)ercentages well.

Allen—The Outsider ;U-I) 85

Colony Art—The Night (Lo Notte) (Lopert) .... 75

Continental Art—Tomorrow Is My Turn (Showcorp),

3rd wk 70

Heights Art—Through o Glass Dorkly (Jonus) ..175

Hippodrome—The Day the Earth Caught Fire

(U-l), 2nd wk 80

Olio—West Side Story iUA), 7t-h wk 150

Palace—Judgment at Nuremberg (UA), 71h wk. . .160

Stote—Sweet Bird of Youth (MGM), 2nd wk. ...150

Stillmon—World in My Pocket (MGM) 90

Westwood Art—Through a Glass Darkly (Janus) .150

Eric H. Rose Marries

DETROIT—Eric H. Rose, managing director

of the Trans-Lux Krim Theatre,

Highland Park art house, was married

Sunday i8i to Suzanne Lyon, formerly of

Cleveland. They planned to take a short

honeymoon now' and make an extended

trip to Rdse's native England, where his

family resides, next year.


J. S. Burkett, vice-president of Pathe-

America, was the guest of honor at a

luncheon given at Cliff Dells, Detroit,

by Jerry Lipow of P-A for exhibitors.

Top photo shows Carl Buermele shaking

hands with Burkett as son Robert

Buermele looks on. Bottom photo: Lew

VVisper. Irving Goldberg, Burkett, and

Adolph Goldberg.

New Columbus Board

Finds No Obscenity

COLUMBUS—Fii-st four months of operation

of the city's film review board has

uncovered several "trashy" movies but

none considered obscene, said R. Patrick

West, chairman of the 15-member board.

The board has viewed seven features after

receiving complaints that they violated

city and state obscenity laws.

"Although they think some of this stuff

is particularly trashy," said West, "they

did not believe they were bad enough to

obtain a conviction."

West withheld the titles of the movies

viewed by the board since no prosecutions

were sought. "Giving the names might increase

interest in them." added the chairman.

West said that board members have become

so irritated at having to pay up to

$1.50 a head to view the "trashy" movies

that they're asking the city council for $100

for admissions and other expenses. The

board, set up via a city ordinance last fall,

is authorized to view movies and, if members

believe obscenity laws are violated, ask

police to prosecute.

Ed McGlone. RKO city manager, is the

sole film industry representative on the


Detroit Tries New Pry

In Water Cooling Tilt

IJKTKOIT Tlir lum; lit;hl waged by

theatrical attorney David Newman against

the air conditioning tax which Detroit and

other Michigan cities have .sought to impose

entered a new phase with the filing of

objections to a petition for rehearing filed

by the city of Detroit with the Michigan

supreme court. The city contends that the

Detroit water board faces a po.ssible obligation

of several millions of dollars if the

supreme court decision is carried through.

The city contends there was a misapl)rehension

by the supreme court of the law

and the facts when it ruled that the demand

charge by the city is unreasonable,

arbitrary, and in violation of the due

process clauses of the state constitution.

It was estimated by Milton London,

incsident of Allied Theatres of Michigan

and a leader in the long fight, that theatres

will receive from $1,500 to $6,000 each

as refunds for fees paid from 1956 through


Newman pointed out that a federal

question was also raised with injection of

the "due process" issue which could lead to

litigation in federal courts.

Newman claims that the new matters

raised by the city have already been argued

before the court and decided. "This is

therefore a request for a rehearing on the

same facts and legal controversy previously

before the courts." he said.

William Henry Gallagher, veteran leader

of the Michigan bar, and other distinguished

counsel, have also been associated

in the long conduct of this battle for exhibitors,

which was initiated by Newman

several years ago.

Simi, young East Indian actress, plays

the feminine lead in MGM's "Tarzan Goes

to India."








Installations DONOHUE RefMirs



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BOXOFFICE April 16, 1962 ME-1

. . &ic

. . Mrs.



Col Gordon, veteran screen publicist, was

in town and busily calling on industry

friends . . . Milton London, who has been

on the road much of the past two months,

is heading out of town again . . . Wilson

Elliott, exploiteer for Warner Bros., is busy

on arrangements for the premiere of "The

Music Man" . H. Rose, managing



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director of the Tians-Lux Krim Theatre,

has been named to the publicity subcommittee

of the civic and industrial committee

by Highland Park Mayor Mark Storen.

Carl Buermele, head of General Theatre

Service, handled distribution of a block of

100 tickets for the opening baseball game,

Tigers vs. Yankees. Friday il3i for Variety

Club . Helen Kanagur, vicepresident

of the Greater Detroit Motion

Picture Council, has tallied up results of the

special promotion for "Babes in Toyland"

at the Madison and is very pleased with the

D. O. Gregory of Beulah has

results . . .

reopened the Crystal Theatre, which was

closed for a few weeks only during the bad

weather, while he vacationed in Florida as



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lemon, lime, grape, orange-pineapple, fruit punch,

cherry, strawberry and black raspberry. These Cramores

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It youre se

Point Pleasant Beach, N. J.





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Clevelond 14, Ohio

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1634 Central Parl



T)uke Hlckey, the roving publicist for U-I.

has gone to Indianapolis to set up a

movie, radio and TV schedule for Barrie

Chase, due shortly to say nice things about


"Cape Fear, there May 4. It opens

here about the same time, providing "State

Pair" and "Rome Adventure" do not get

such long runs that "Cape Fear" gets

pushed back—which everyone is hoping

and fearing at the same time! . . . Henry

Liebler, projectionist who retired from

Loew's Stillman projection booth over two

years ago. died.

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The past week has been almost two anniversaries

for Jack Sogg, manager for

MGM. It definitely

marked his 35th year

with MGM and very

shortly he will celebrate

his 20th year as

its exchange manager

here. To mark it

properly Jack has instituted

a Jack Sogg

Month and hopes

that all his theatre

friends will book

more MGM pictures

than ever before, and

his salesmen will sell Jack Sogg

more MGM pictures than they have done

in years. A huge billboard, announcing the

Jack Sogg Month greets visitors

. . Noting

'Sweei Bird' Is Okay

In Hartford Opening

HARTFORD— Ast-or's

-Les Liaisons Dangereuses"

went into a fourth Cine Webb

week. "Sweet Bird of Youth" was above

average as a starter in Loew's Poli.

(Avcroge Is 100)

Allyn Summer and Smoke (Para); Brushfirc!

(Para) 80

Art Cinema Mon Petit (Casino); Look Bock

in Anger (WB), revival 90

Cine Webb Les Liaisons Dongereuses (Astor),

4th wk

Cineroma— Seven Wonders of the World


(Cineroma), 2nd wk

E. M Loews—Wolk on the Wild Side (Col),


2nd wk 110

Loew's Paloce The Guns of Novorone (Col);

Two Women (Embassy), revivals 80

Loew's Poli— Sweet Bird of Youth (MGM)

Rivoli— Purple Noon (Times); Man in the Moon


(Trans-Lux), revivals, 2nd wk 100

Strand Splendor in the Gross (WB); Fanny

(WB), revivols 80

'Premature,' Backed Strongly,

Clicks for 225 in Boston

BOSTON—Lone new entry, "The Premature

Burial," was racking up a big, high

above average score at the Paramount,

backed with a spinning exploitation program.

Business picked up at the downtown

film houses with end of the transportation

strike which crippled last weekend receipts.

"The Outsider" was good and above average

at the Memorial in its second week.

"Les Liaisons Dangereuses" is still way

above average in the third week at the

Beacon Hill. "Doctor in Love" was smartly

above average in the second week at the

Kenmore. The Metropolitan closed to pictures

last week while it was hosting the

Metropolitan Opera company. "Four Horsemen

of the Apocalypse" was fine and above

average at the Orpheum in its fourth week.

"Judgment at Nuremberg" was holding

good and above average in its eighth week

at the Saxon. "West Side Story" was still

lofty above average at the Gary in its 23rd


Astor—El Cid (AA), 16th wk 130

Boston South Seas Adventure (Cineroma),

reissue, I 4th wk

1 00

Beocon Les Liaisons Dangereuses


(Astor), 3rd wk 170

Copri Light in the Pioiia (MGM), 3rd wk. . 145

Exeter Murder She Said (MGM), 6th wk. .. 145

Fenway—Angry Silence (SR), 2nd wk 125

Gory—West Side Story (UA), 23rd wk 200

Kenmore Doctor in Love (Governor), 2nd wk. 160

Metropolitan—Closed this week, hosting

Metropolitan Opera

Memorial ^The Outsider (U-l), 2nd wk. . . 240

Paramount The Premature Burial (AlP) 225

Orpheum The Four Horsemen ot the Apocalypse

(MGM), 4th wk. . .


Pilgrim The Guns of Navarone (Col), return run' 120

Soxon Judgment at Nuremberg (UA) 9th wk 150

Stote—The Maiden (SR), 2nd wk. .


'View' Stays a 4th Week

In New Haven Whalley

NEW HAVEN—Continental's "A View

Prom the Bridge" was held for a fourth

Whalley week.

. 100





Sweet Bird


of Youth



Nearly a

Nosty Accident (U-l)

Roger Sherman The Premature Buriol (AIF')-


Siege on Hell St. (AlP) 90

Whalley A View From the Bridge (Cortt'l),

4th wk

1 00

Promotes Awards Page

NEW BEDFORD, MASS.— Morris Simms,

city manager here for New England Theatres,

promoted a full page on the Academy

Awards in the Sunday rotogravme section

of the New Bedford Standard-Times.

Hollywood Seeks Better

Story, Acting Standards

HARTFORD—The American motion picture

industry, long acknowledged supreme

in technical aspects, is now striving valiantly

to improve story and acting content.

Allen M. Widem, Hartford Times

amusements editor-coliunnist, told the

Winsted Lions Club at a dinner meeting.

"It's very easy indeed." he said, "to point

at Hollywood's shortcomings in adaptation

of best-sellers and the like, but one must

remember that motion picture-making is

the most demanding in the creative ai-ts

and, more often than not. the end result

just does not measure up to initial expectations.

"When we talk of Hollywood and its constant

efforts." he continued, "I'm reminded

of the pessimist's remark when seeing a

half-filled glass of water. He says, 'The

water is half-gone.' The optimist would

say. 'There's still a half glass of water!' "

The speaker was introduced by John

Scanlon III. operator of the Strand. Winsted.

WB 25th Anniversary

Drive Honors Kumins

BOSTON—The Bill Kumins Silver Anniversary

Drive is underway here, continuing

through June 16.

Exhibitors were surprised to learn that

Warner Bros, exchange Manager Bill

Kumins is currently celebrating his 25th

year with the company. The news came in

the form of a letter from the Warner salesmen

and bookers, announcing the drive.

Although an oldtimer in experience, the

popular Warner exchange manager is a

comparatively yomig man, highly respected

by New England exhibitors. He is active

in many industry activities, presently president

of the Boston Cinema Lodge.

According to bookers and salesmen in

his office, this di'ive was initiated by them

on a local basis and is not connected with

any national company drive.

"There are no prizes to be won, only the

satisfaction of a job well done for a most

deserving guy." was the way they put it.

The enth'e Boston office, salesmen, bookers

and the stenographers, too. are combing

the territory for playdates for the Bill

Kumins Silver Anniversary Drive.


The Burlington Drive-In has been advertising

itself as "the drive-in that brings

to this area most of the Academy Award

shows." A recent attraction was "Breakfast

at Tiffany's," winner of four Academy

Award nominations . that "spring

is bustin' out all over." in its newspaper

advertisement heralding the event, the

Mountain View Drive-In in Winooski reopened

for its new season April 6.

Louis Baxter Promoted

NEW HAVEN—The Nutmeg circuit


named Louis Baxter as assistant to Donn

logha, supervisor of the Fine Arts, Westport,

and Norwalk. Norwalk. Baxter succeeds

Wallace Cardwell. resigned.

Chester Stoddard

Heads NE Theatres

BOSrcJN -Chester L. Stoddard, who has

been with New England Theaties Corp. for

over 36 years, since 1933 in the Boston area,

has been named president of the American-

Broadcasting-Paramount Theatres affiliate

by Edward L. Hyman. AB-PT vice-president.

Stoddard succeeds Robert Sternberg,

who resigned last week.

Stoddard, who moves up from his post

of division manager, entered the industry

as an usher with Balaban & Katz in

Chicago and moved to New York as assistant

manager of the Broadway Paramount

when it opened. From theie. Stoddard

moved up to head the personnel training

for the Publix Circuit, installing the


famed "Publix Service in hundreds of the

company's theatres. For two years. Stoddard

was attached to the personal staff of

Sam Katz, who headed the organization

from the Paramount building in New York.

Wm. Shields Joins Firm

Operating Park Arts

WORCESTER—William Shields, head of

the Shields Realty Co.. Worcester, is a new

figure in operations of the Park Ai-ts Theatre.

He now shares an interest with David

Massad, James Finneran, Frank Carrozza

and John Manoog, who acquired the art

film outlet in 1961.

Thomas Donaldson Dies;

Long Boston Distributor

BOSTON—Thomas J.

Donaldson, president

of Academy Film Distributors, died

recently in a Boston hospital. Death was

due to a cerebral hemorrhage.

Donaldson, who is survived by his wife

Alba, formerly was sales manager for Universal-International

and MGM exchange

manager here.

More Jobs in Vermont

MONTPELIER—Vermont went into its

eighth week of high-level unemployment,

although joblessness in the state shows

signs of leveling off. The department of

employment secm-ity said high level unemployment

claims total 5.992, or 8.3 per

cent of the insured working force.

Books Clown Stage Show

SPRINGFIELD. MASS.—Vincent Blais of

the Forest Park Phillips booked Albert

Montefalco. known professionally as "Mr.

Sweep, the Clown." for a children's show

April 21. Montefalco was at one time manager

of the Kounaris-Tolis Roxy Theatre.

New^ Britain. Conn.

Concessions Bar Opened


Avenue Drive-In has opened its newly constructed

snack bar. The facility is completely

tiled and heated.

Stage Show at Sub-Run

WATERBURY. CONN.—The sub.sequentrun

Carroll played a stage show, featuring

the Isley Bros. band, at $2 top.

BOXOFFICE April 16. 1962 NE-1

. . The

. .

Night Racing Ruling

Appealed in R. I.

PROVIDENCE—Counsel who represented

most of the 19 appellants against night

horse racing at a recent hearing before the

state racing and athletics hearing board

have filed a petition in the state supreme

court, asking that tribunal to review and

overmle the board's denial of the appeals.

The high coui-t move was made by Milton

Stanzler and Julius C. Michaelson, counsel

for most of the foes of night racing, including

eight fiiTns which operate theatres

in this area. The supreme court was asked

to make as speedy a review as possible.

Attorney Stanzler stated the new appeal

was taken by James Laird on behalf of the

Darlton Theatre, Pawtucket: National

Realty Corp., operator of the Strand Theatre.

Providence: Quonset Real Estate

Corp.. owner of the Quonset Drive-In: Pike

Drive-In. Johnston; Northern Entertainment

Co., operator of the Ponta Del Gada

Drive-In, Tiverton: Independent Theatre

Owners of New England, which operates

drive-in and indoor theatres in this area

and other appellants.

The hearing board had rejected the ap-




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peals against 24 night racing dates for

both Narragansett Park and Lincoln

Downs, as previously authorized by the

state racing commission, on grounds that

none of the appellants was "aggrieved" by

the granting of the night dates, in addition

to regular daytime racing schedules.

Besides the night racing issue, there is

still a question of the constitutionality of

pari-mutuel betting in Rhode Island, which

was raised by the appellant's counsel.

However, the hearing board did not rule on

this angle of the legal attack on race tracks

in this state.


J^oew's Poli New England Theatres has

notified the city condemnation board

renovations will be made to the Globe Theatre

building in line with city requirements.

The downtown structure has been the city's

No. 1 target in a tear-down or fix-up

drive to improve the ai'ea.

Sympathy to Manager Otto Esposito of

the Strand on the death of his brother

Prank . Candlelite-Pix Twin Drive-

In has resumed full week operations after

being open only weekends during the winter

. . . Manager James Tobin of the Merritt

celebrated a birth anniversary .

Lockwood and Gordon have reopened their

Danbury Drive-In, closed during the winter.

Available from your authorized

Theatre Equipment Supply Dealer:

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BOSTON— Joseph Wolf, 20 Winchester Street, Boston 16, Mossachusetts, HUbbord 2 3325

1 80



TJuss Newton, American Theatre Coi-p.s

Capitol, New London, sneak-previewed

Buena Vista's "Moon Pilot." The audience

F)er cent seii-icemen) reaction was excellent.

Newton reported.

The Nutmeg circuit contracted for the

Connecticut premiere of MGM's "Sweet

Bird of Youth" at the County Cinema,

Fairfield, the opening to follow the current

long-run engagement of U-Is "Lover

Come Back." The County Cinema, incidentally,

serves free coffee to patrons.

Sperie P. Perakos, general manager of

Perakos Theatre Associates, advertised,

"Fun for the Entire Family!" in reopening

ads for the Southington Drive-In, South-

Howard Johnson held UA's

ington . . .

"Exodus," because of "terrific demand," at

the Strand, Hamden.

The Arena hosted "A Night With Gershwin,"

featuring Skitch Henderson's orchestra,

Rhonda Fleming and Earl 'Wrightson,

the evening of April 12 at $4 top . . .

The New Haven Lions Club booked Liberace

into the downtown Paramount for a

single 8:30 p.m. performance April 24.

Evening proceeds went to the club's sight

conservation and welfare program.

UA's "West Side Story," opening April

11 at the Bailey Whalley, turned over the

night's proceeds to the Crippled Children's

Assn through arrangements by Franklin


you bet

Customers come back, profits are

higher with Cramores Dri-Syrups

liofrtshing, flavorful ade-type beverages prepared from

Cramores instant dri-syrups offer your customers a

taste delight that will bring them back again and

again. This is the kind of business that will boost your


Cramores instant dri-syrups, for ade-type beverages

come in ten rich fruit flavors— orange, lemon, pink

lemon, lime, grape, orange-pineapple, fruit punch,

cherry, strawberry and black raspberry. These Cramores

dri-syrups are portion packed in foil bags that

solve storage problems and eliminate waste— another

boon to bigger profits.

Contact your wholesaler and order Cramores now for

dispenser or individual pack use. Ask him about the

Cramores jet dispenser deal.


Point Pleasant Beach, N. J.

11 youre se

. . Famous

Toronto Jogs Along

At Seasonal Levels

TORONTO — Holdovers


for the week with continued endurance being

shown by "EI Cid" at the Tivoli and

"Holiday in Spain" at the Eglinton, both


for a 16th week. "Breakfast at Tiffany's in

its 17th week at the Hollywood and "Judgment

at Nuremberg" counting an eighth

week at the University. The only new picture

at an ace house was "La Notte Brava."

an Italian production, at the Odeon


Corlton— La

(Average Is 100)

Noftc Brovo (IFD) 105

Eglirvton— Holidoy in Spain (Cinemiracle), 16th wk. 105

Hollywood— Breaiifast of Tiffany's (Pora),

17th wk 100

Hyland— Victim i20th-Fox), 3rd wk 100

Iniperial— Sotan Never Sleeps (20th-Fox), 2nd wk. 105

Loews— Lover Come Bock (U-l), 3rd wk 105

Tlvoh— El Cid (AA), 1 6th wk 105

Towne— Light in the Piolio (MGM), 4tt> wk 100

Universit> — Judgment of Nuremberg (UA)

8th wk 100

Uptown— The Outsider (U-l), 2nd wk 100

Seasonable Weather Lures

Montreal Fans Downtown

MONTREAL — With more seasonable

weather and more movie fans inclined to

go out, leading local cinemas in the week

under review had good boxoffice results.

The programs continued to show a fairly

good assortment of high-class features with

such productions as "West Side Story," at

the Alouette, "Judgment at Nuremberg" at

the Imperial. "El Cid" at the Seville and

"Two Women" at the Snowdon.

Alouette—West Side Story (UA), 6th wk. ..Excellent

Avenue—Summer and Smoke (Poro), 2nd wk. Good

Copitol—The Hoppy Thieves (UA) Good

Imperial—Judgment at Nuremberg (UA), 7th



Kent— Raising the Wind (5R), 3rd wk Good

Loew's—The Four florsemen of the Apocalypse

(MGM), 2nd wk Excellent

Polace—Wolk on the Wild Side (Col) Good

Seville— El Cid (AA), 15th wk Good

Snowdon—Two Women (IFD), 4th wk Excellent

Westmount—The Mork (IFD), 3rd wk Good

'Majority' Builds a Following

During 2nd Vancouver Week

VANCOUVER—Wet. cold weather still

had the Indian sign on local first runs. Best

of the crop was "A Majority of One." which

moves over to the Strand from the Capitol.

Copitol—A Moiority of One (WB), 2nd wk Good

Orpheum—The George Roft Story (AA) . . . .Average

Pork—Victim (20th-Fox) Average

Plozo—Something Wild (UA) Fair

Stonley—West Side Story (UA), 3rd wk Good

Studio—Mory Hod a LiMIe (UA), 2nd wk Fair

Vorsity—Nights of Cobirio (SR), 3rd wk Good

Vogue—On the Fiddle (20th-Fox), 2nd wk Light

More Bingo Bans at Windsor

WINDSOR, ONT.—The cmsade against

bingo is being continued by the police with

more organizations being ordered to cancel

games. The latest to come under the ban

were St. Jerome's Church, St. George's

Church, the Masonic Hall and the Independent

Order of Odd Fellows. All told,

some 20 halls or groups have been dii'ected

to halt bingo games in the last couple of


April Bookings on Pay TV

TORONTO—April bookings on the pay

TV circuit in Etobicoke include: For the

family at $1.25. The Guns of Navarone, The

Hustler, Fanny, Susan Slade, The King and

I, and Mr. Topaze. For $1, Flame in the

Streets and Pinocchio. The longest run of

five days was for "The King and I."

QUEBEC ALLIED OFFICERS—The executive committee of Quebec Allied Theatrical

Industries posed for this photo at the recent 29th annual meeting. Left to

right, front row: Leo Choquette, vice-president; Gaston H. Theroux, president;

William Lester, chairman of the board. Standing: George Arnott, treasurer;

Arthur Bahen, director; George Destounis, director; Maurice Arpin, vice-president,

and Elie N. Tabah, director.

Sam Fingold's Success

Keeps Experts Buzzing

TORONTO—Toronto's Wall Street is still

buzzing about Sam Fingold, onetime smalltown

theatre owner who bought a controlling

interest in Foundation Co. of Canada,

a large construction industry, with the

recent acquisition of 500,000 shares at

$14.75 a share.

Fingold explained that diu'ing the big depression

he worked 18 hours a day and

made $10 a week. Then in 1937 he bought

his first theatre in the small town of

Mount Forest which was the beginning of

a chain of 40 theatres, selling out a few

years ago to Odeon Theatres for $1,500,-

000. Next he traded in cocoa, sugar, wool

and other commodities, but watched for


Fingold said the recent purchase was

made with the help of bank loans. As for

selection of a construction company which

has been in a cost-price squeeze, Fingold

said: "You can't get good value if an industry

is in an uptrend. You must buy

when it's in a downtrend."

Criticism arose over the anonymous

offer through which he made the deal but

Fingold pointed out that "people wouldn't

sell their shares if they didn't want to." As

for the anonymity, he commented that

trading was done that way all the time

"We don't know who's buying the shares

we sell."

The former country boy still has one

35mm theatre, the plush Bayview Manor in

Willowdale. A story is that he was unsuccessful

in an offer to get control of Famous

Players Canadian Corp.

'Americaine' in Third

TORONTO — "La Belle Americaine,"

which took a third week at the International

Cinema, was one of three art house

pictures to go into extended time. "Lady

With the Dog" enjoyed a fifth week in one

section of the Little Cinema while the second

studio featured "Peter the Great." At

the downtown Arcade "Anna Christie" was

good for a second week on the dramatic



Qtan Creech of the Skyway Drive-In at

Kamloops is reported on the road

to recovery after a serious illness . . . David

Griesdorf . former manager in this territory

for Odeon Theatres, now heads Television

Productions Corp. at Toronto, which sells

films to networks.

Odeon has taken over operation of the

1,100-car Skyvue at Edmonton. Joe Feldman

and several associates formerly ran

the place . Players has closed

the Capitol in Penticton. leaving the place

without an FPC house the first time in 40

years. The 449-seat Penmar Theatre and

two drive-ins operate there.

Bob O'Brian, formerly on the Orpheum

Theatre staff, now owns a jeweli-y and

optical store downtown . . . J. D. Scanlon

of the Cascades Drive-In at Bumaby. who

has been suffering from a lung ailment, is

reported improving.

Classified as adult entertainment only

by the provincial censors are The Hellions,

The Mask, The Imwcents, Something Wild.

This Greedy Old Skin. Too Late Blues.

Two Women was banned for pei'sons under


.•\lvin Himmelfarb, former Winnipeg

booker-salesman for 20th Century -Fox,

has been promoted to manager at the

branch in Calgary. He succeeds Frank

Scott there, who resigned to join Warner

Bros. Blain Covert, WB manager in Calgary,

was moved to Winnipeg to succeed

Mel Cherry, resigned . . . Eric Gee. executive

chairman of the Vancouver Film Festival,

went east to line up product for the

July event.


For Rent or Sole: 2-1 fully equipped

Brunswick lanes, well established operating

business, choicest location. "LaSalle."

945 Granville Street, Vancouver, B. C.

BOXOFHCE April 16, 1962 K-1

. . The

. . James

. .

. . Alfred


(l^urly Posen temporarily closed the doors

on the 5th of his 520-seat Kent on

upper Yonge street, for a major reconstruction

job which is scheduled for completion

April 23 . . . The Twinex Theatre

Managers Ass'n. through Martin Simpson

of the Downtown, has donated a new

trophy for the 11th annual motion picture

golf championship tourney next August on

the Tam O'Shanter course. The 1961

touriiament resulted in a profit of $1,475,

which went to the Canadian Picture


Gerald Pratiey, who recently stepped out

as manager of the Little Cinema, is now

writing a film column for the Toronto

Daily Star . Denton was in to

promote "Taras Bulba." a United Artists

release made in Argentina from a story

written by Nikolai Gogol, a Russian. The

production is expected to go into the

Famous Players Tivoli in a few months

following the engagement of "El Cid."

Two drive-ln units of 20th Centui-y Theatres,

the 400 and Northeast, reopened for

the season last week with a double bill

consisting of "What a Cut-Up" and

"Where Vultures Fly." T^vo others of the

Nat Taylor chain, the Northwest and

Scarboro drive-ins. operated all winter .

The shooting of "Ten Girls Ago" at the

International studio hit a snag when Bert

Lahr, one of the stars, took down with

pneumonia, but work on the picture, a

production of Am -Can Productions Limited,

has continued around the Lahr role. Joe

Hai'nell. musical dii-ector of the picture,

was also injured in a highway crash near


Don Edwards, manager of the Famous

Players Tivoli in nearby Hamilton, has resigned

to enter other business. He was

succeeded by Les Mitchell of the Capitol.

St. Catharines, to which Doug Walker of

the Seneca. Niagara Falls, was transferred.

Doris Rodgers is the new manager of the

Seneca . Canadian Broadcasting

Corp. television network carried a panel

discussion Friday night i6> on the

Academy Awards by Clyde Gilmour and


Gerald Pratiey of Toronto and Ed Hocura

of the Hamilton Spectator.

Structural improvements, started several

months ago, are expected to be completed

soon at the Famous Players Capitol in

Brantford . W. Perry, former

president and general manager of Einpire-

Universal Films, and George H. Beeston.

secretary of the same company, have recovered

from illness.

Roger Lewis in MGM Deal

To Film 'Pawnbroker'

HOLLYWOOD—MGM has completed an

agreement with Roger Lewis for the production

of "The Pawnbroker." based on the

novel by Edward Lewis Wallant.

Rod Steiger will head the cast of the

drama which is the initial independent

production for Lewis, formerly vice-president

of United Ai-tists. Lensing will take

place at the MGM British Studios sometime

in September.

The story deals with a man who tries to

escape from his tragic past by becoming

a pawnbroker in the Soho district of London

and becomes involved in a strange set

of circumstances that force him to face


'San Franciscans' Writing

Chore to Charles Schnee

HOLLYWOOD—Charles Schnee has been

signed by Joseph Pasternak to write the

screenplay for "The San Franciscans,"

Niven Busch novel which Pasternak will

produce for MGM release. Schnee recently

completed the script of "The List of Adrian

Messenger" for U-I release.

Gene Barry Acquires 'Fix'

HOLLYWOOD—Gene Barry has purchased

Jack Usher's novel. "The Fix," and

will star in the film adaptation which his

Barbety Productions will make late this

summer. Robert L. Welch is cui-rently

writing a treatment on the property and

also has been set as executive producer.

n 2 yeors for $5 D

D Remiffance Enclosed D Send Invoice



' year for $3 D 3 years for $7




pffliii THE NATIONAL FILM WEEKLY 52 issues a year


825 Van Brunt Blvd., Kansas City 'li, Mo.

Clare J. Appel Dead;

Leader at Toronto

TORONTO—Clare Joseph Appel. 71. a

highly respected official of the film industry

for many years and a leader in numer-


ous organizations, died after a long illness.

Ill health forced his retirement three

months ago from the post of executive director

of the Canadian Motion Picture Distributors

Ass'n which he had served for

years. He was widely known previously as

a director and onetime president of the

Motion Picture Theatres Ass'n of Ontario

and was active in the Canadian Picture

Pioneers, the Toronto Variety Club and the

Motion Picture Industry Council of


He entered the show business in early

days as a singer and conductor of

orchestras. Later he switched to theatre

management and became an official with

Famous Players Canadian Corp.. and later

with Odeon Theatres. He was also director

of advertising and publicity with Loew's

Theatres in Canada.

Many tributes were expressed. For the

Canadian Pictuie Pioneers. Wannie Tyers

said that he "always put forth such a

tremendous effort in behalf of the Pioneers."

Speaking for the Motion Picture

Theatres Ass'n of Ontario. Arch H. Jolley

described him as "A mighty fine man,

highly thought of in our industry."

A requiem mass was said in St. Margaret's

Catholic Church. Appel is survived

by his wife Caroline, and a daughter

Marion, who married Hatton Taylor of

Boston. The latter is a fUm exchange


Strike Is Avoided


whole province was

threatened with a blackout starting April

6 when 8,300 employes of the Ontario

hydroelectric system prepared to strike

after a breakdown in negotiations over a

demand for an 8 per cent wage increase.

However, whith the minutes ticking off,

the Ontario Pailiament i-ushed through

legislation to prohibit a strike on the public

utility and to provide for compulsory





BOXOFFICE :: April 16, 1962

NTACT YOUR Ji/?zanlaarL, fntB/inajCLonaL exchange



30 Carlton Street



5800 Monkland Ave.



162 Urion St.



501 New Horgrave BIdg.



708 Eighth Ave. W.



2182 W. 12th Ave.


. .

. . The

. .


JJarry Cohen, exuculive at Atlas Films, and

his wife have returned after a month's

holiday in Mexico and California. During

their sta.v in Los Angeles, the Cohens

visited Max Cook, a younger brother of

Cohen. Cook, the adopted name of Cohen's

brother, and Harry had not seen one another

in twenty years. Cook has a 3-yearold

daughter named Jemiy Lee who, according

to Pearl Miller. Rancho Mirage

swimming instmctor. .should make the

Olympics by the age of 14. She trains daily

under the eye of coach Miller.

George Destounis, vice-president of

United Amusement Corp., and Bill Elman.

manager at Astral Films, returned from a

holiday together in Florida . . . H. Masters.

Toronto, general manager for Warner

Bros., was here several days conferring

with Archie Cohen, local manager. Masters

also attended the amiual meeting of

Quebec Allied Theatrical Industries . . Al


Dubin. Toronto, advertising and public relatio:xs

manager for Warner Bros., and

Irving Stern and Dave McLaughlin, also

of the Toronto office, attended the annual

convention of the Canadian Ass'n of Broadcasters

held at the Queen Elizabeth Hotel.

Abandons 'Child's Game'


Game." feature

film which Richard Benistein planned

to roll this month under the Parallel-

Ivanhoc banner, has been .shelved indefinitely

due to "insurmountable production

problems." Gabriel de Caesar had been .set

to direct the film.

Natalie Wood's Sister Cast

HOLLYWOOD — Chip-off-the-old


department: Lana Wood. 16-year-old sister

of actress Natalie Wood will soon be seen

with Rosalind Russell. Jack Hawkins. Max

.Schell and Richard Beymer in "Five Finger

Exercise." Frederick Brisson production.

The younger Miss Wood recently played

her sister as a child in "The Searchers"

with John Wayne.








4810 rue Saint Denis

Some phone number: — 842-6762

Fox Signs Henry Koster

To Three-Film Pact

HOLL'VWOOD — Executive


Peter Levathes has signed Henry Koster to

a three-picture contract as director at

20th-Pox. with Koster's initial production

to be "Take Her, She's Mine." starring

James Stewart. Pi-ank McCarthy will produce

the Broadway hit written by Henry

and Phoebe Ephi-on. for which Nunnally

Johnson probably will write the script.

"Take Her, She's Mine" is a comedy

dealing with a mother and father who send

their teenage daughter to an eastern college

and her experiences there.


Tn advance of Canada's centennial celebration

in 1967, the E. B. Eddy Co.

has donated 60 prints of "Quality of a Nation."

a 30-minute film in color, to the

Canadian Centenary Council, which will be

distributed throughout the country without

charge by the Canadian Film Institute

here. The picture was produced by Crawley

Films. The National Film Board, the

government agency, is also producing 40

films on Canadian history to be released at

intervals prior to the 100th anniversary

Astral had two releases. "Ivanhoe" and

"The Knights of the Round Table" appearing

at six local theatres simultaneously


the Princess. Papineau. Rialto. Savoy. William Todd, known to many thousands

Granada and Chateau . . . France Film's of Ottawa people as the doorman of the

St. Denis and Bijou theatres reported good Famous Players Regent, is in the Ottawa

business with "Jalousie," starring Erno Sanatorium for a lengthy treatment .

Crisa and Marisa Belli, and "Tete PoUe" "El Cid." which opened Febi-uai-y 28, is

with Annie Cordy and Jean Richard still doing nicely at the Ottawa Nelson, a


The T. Eaton Co. fifth floor featured unit of 20th CentuiT Theatres. Prices scale

"Films of Sports" as an attraction to its up to $2 . O'Brien at Almonte featured

stage performances Saturday along

sporting goods departments. Canadian

golf championship films of 1960 and 1961 with the film program. The presentation

were featured.

coiislsted of a twist program by "The

Jesters" with Chubby Checker . . . The

Bryson. operated by J. St. Pierre in the

Ottawa valley town of Bryson. had a fourday

run of "Gone With the Wind."

For the last free show of the season at

the National Museum of Canada Saturday














Old Burial-Alive Spooker Is Revived

For Premature Burial; It's in Lobby

A promotional come -on common a

score of years before and after the turn of

the centiUT was revived by Walt Guarino.

manager of the Saenger Theatre in New

Orleans, and it brought shudder and

amazement in these times of scientific

gadgets as effectively as it did then.

The Stunt—putting a man to sleep and

burying him alive for two or three days

was resurrected in behalf of "Premature

Burial." The trance was induced by a Dr.

Leroy, who bills himself as the world's

foremost hypnotist, on the SaeiTger stage.

Subsequently there were a couple of

hitches, but a man really remained in an

earth-covered tomb in the Saenger lobby

the advertised 72 hours.


A week in advance, Guarino used the

want ad columns in local newspapers for

this appeal

Wanted—^Man to be buried alive! No experience

necessory. Apply in person to Mr. Connors,

Saenger Theatre.

Maude O'Brien, New Orleans States

w-ant ad reporter, included the item in her

column of unusual want ad insertions, for

a bit of gratis publicity.

A goodly number of males answered the

strange appeal, young and old, and several

were picked out for consideration for final

hypnosis and burial ! Even this precaution

didn't do any good. When the night came

for execution of the stunt, evei-yone had

backed out and Dr. Leroy had to fall back

on his assistant.

After this man was hypnotized on the

stage, he was placed on a catafalque and

wheeled down the center aisle by six young

men picked from the audience to a temporary

resting place in the outer lobby.

The procession was joined by many



The burial place was to have been outside

the theatre along Rampart street, but

heavy rain prevented the gravediggers

from excavating, and the hypnotized man

in his special coffin was buried under load.s

of dirt in the front lobby. The roped in

tomb remained open to the public, 24 hours

a day for three days. Specially constructed

glass tubes enabled crowds of curious to

take a look at the man buried alive

After a little more than 48 hours of this,

another hitch developed. The buried man

woke up In the dead of the night about


2:30 a.m.) and started screaming to be let

BOXOFTICE Showmondiser : : April

out. This was implanned. To carry out the

advertised stay of 72 hours. Dr. Leroy hypnotized

himself and took his assistant's

place in the improvised tomb.

The original "burial" on a Thursday

night, opening night of "Premature

Bm-ial," was performed with appropriately

bannered ambulances in front of the theatre

and nurses standing by. Passes were

offered to women onlookers who did not

faint, and plenty were passed out.

Came Sunday night, the assistant

aroused Dr. Leroy, who came forth from

the tomb and walked to the stage.

At the time the Saenger's long lobby was

bannered with black swastikas, intensifying

the grisly biu'ial display. The swastikas

promoted "Hitler," the next attraction.

Free Bus to 'Liaisons'

When Pulled in Jersey

Astor Pictures made capital publicity for

"Les Liaisions Dangereuses" in both New

York City and in New Jersey when residents

of Upper Montclair, N.J., were

Astor's guests by chartered bus to New York

to view the film.

The chartered bus offer by the film company

was made after "Les Liaisons" was

denied booking in Upper Montclaii- because

of a complaint filed by a local resident who

claimed the film is obscene. The bus was

run on two consecutive nights for the more

than 100 Upper Montclair residents who

accepted Astor's offer of free transportation

and theatre admi.ssion.

The bus bore a side banner reading:

"Nothing Is More Dangerous Than Cen-

.sorship. We're Going to See "Les Liaisons

Dangereuses' in New York."

Following the showing each night a

questiomiaire was circulated among the

guests, results of which showed that they

felt almost unanimously that the film

should be shown in Upper Montclair.

(The picture was reopened at UpiJer


A 'Shopping Spree' Prize

A 10-minute .shopping spree in one of

those drugstores that "sells everything"

was a successful tiein used by Jim Mc-

Knight, manager of the Grand Theatre at

Oelwein, Iowa, In behalf of "Bachelor in

Paradise." Customers signed up in the

di-ugstore and the drawing was held at the


The flight to far away places is not an exclusive

come-on for big city or multiple theatre contests.

Walter Hopp, manager of the Grove Theotre in

Garden Grove, Calif., got the local newspaper, the

Grove, and Standard Airways to go in on a threeweek

Flight to the Islands contest. The News

offered subscribers coupons, daily throughout 21

days during the run of "Blue Hawaii" at the

Grove, the coupons good for drawing on the roundtrip

flight for two. Filled-in coupons had to be

deposited in a contest box at the theatre. The

drawing was conducted on the Grove stoge. The

coupon holder didn't hove to be present at the

theatre to win. Result? Twenty-one days for free

plugs for the film. The above photo showing Hopp

posing with five Grove usherettes dressed in muumuus

was published in a four-column layout in the


Lion Bought for Stage Is

Flop; Goes Back to Shop

The Senate Theatre in Chicago made

front page headlines when a lion refused

to carry out his feature role in a stage show

which had the house filled to capacity. The

lion, named Hank, had been trained to do a

disappearing act in a magicians program.

To get the lion. Charles Gomez, owner of

the Senate, had to buy him from the

Animal Kingdom pet shop. When he

steadfastly refused to perform. Gomez decided

to raffle him off. He was won by a

couple who didn't know how to handle him

so Hank was returned to the pet shop

with no refimd to Gomez!

Impressive Gun Display

Oscar Brotman assembled an impressive

display of antique. Civil War and modern

guns in promotion of "Gun Glory" at his

Oasis Theatre at Chicago.

16, 1962 — Gl — 1


: April

The rod io station needed a gimmick for its new Coffee Club morning program, and the Odeon Theotre

needed promotion for "Misty." Showman Robert Yoeman came up with "Coffee Club Theotre Party."

With an assortment of giveaways, prize contests of the corn variety (above photos), a fashion show and

"Misty, everybody was happy. The London, Ont., station plugged the event for three weeks prior.

Theatre Party With Prizes and Corn

Brings in Top Radio Aid for Film

Robert Yoeman. a champion showman of

the Odeon circuit, says one of his objectives

is to maintain London (Ont.i Odeon Theatre

as the showplace of western Ontario.

Yoeman won second place in Odeon's 20th

Armiversai-y showmanship contest.

His contest entry, an impressive tome approximately

29x28 inches in size, concentrates

on several promotions which brought

the theatre into top promiiience rather

than the film. Such was "A Festival of

Fashions" he worked up for the first two

nights of "By Love Possessed," with Garber's

Formal and Bridal Salon displaying

fashion.s on the Odeon stage "inspired by

Lana Turner."

Yoeman, not having a pressbook, used a

Life magazine ad to impress the Garber

people with the high fashion of the Turner

costumes in the film.


The pre.ssbook ads were not suitable to

match in with the fashion show theme, so

new copy was prepared in place of the .sex

emphasis, and the whole approach was directed

toward woman and "prestige."

All costs of "A Festival of Fashions," presented

Friday and Saturday evenings, was

borne by the cooperating merchant, except

for the stagehands. Flowers for the stage

decorations and latei- for lobby use were

promoted in return for mention in the theatre

displays and programs.

A copy of one of the dresses worn by

Lana Turner in the fUm was made up by

a Toronto garment house on a three-day

notice, and this was used as a highlight of

the stage presentation.

Hope Garber, who conducts the At Homo

Show on television station CFPL, a daily

program for women, acted as hostess and

commentator for the Fashion Festival, and

she helped promote the affair via her


All signs, etc., including several on stage,

gave credit to the cooperating merchants.

Another approach to impress that segment

of the public which is not considered

primarily as theatregoers was a "Coffee

Club Theatre Party," staged on a Satm-day

morning with the cooperation of radio station

CKSL. which was initiating a Coffee

Club show over the air. The theatre party

basically was a disc jockey screening,

dres,sed up with prizes, contests, giveaways

and a fashion parade.

From the theatre viewpoint, the tieup

made it possible to get maximum free radio

coverage and help on newspaper lineage

for a screen attraction, in this case


The CKSL Coffee Club, on the air six

days a week from 9 to 11 a.m., is hosted by

Ron Cooper. The station saw in the theatre

party an opportunity to get Coffee Club

members to meet host Cooper, and arouse

member interest, all in a pitch for additional

members. It was easy to get Garber's.

the same company as above, to put

on a fa.shion show, promoted as "A Fashion

Carnival," prior to the screening of

"Misty." In addition, another merchant

was promoted for 12 shopping bags of

Illustrated here are "The Show of the Month" layouts

developed by Manager Robert '^ocmon of London,

Ont., for use with replays he books to fill

product gaps.

groceries and merchandise, which were

used by CKSL people to give away as prizes

for contests among the women on the


In addition, 20 record albums were donated

by distributing companies for door

prizes, and Nestle's of Canada provided

enough sample packages of Quik, a chocolate

drink, to give one to every patron.

CKSL started the promotion with a radio

teaser three weeks in advance. Starting two

weeks prior, a maximum of six plugs went

over the air each hour in behalf of the

Coffee Club Theatre Party. Each plug

stressed the Parents' Magazine award aiid

other critical acclaim given to "Misty."


There was a lineup on Saiurday morning

awaiting for the theatre party, and there

was a great turnout.

Interviews with patrons on the screening

were taped, and used throughout the mn

of "Misty."

The games on the stage were pui'e corn,

such as are devised by the radio Breakfast

Club hosts.

CKSL issued special Coffee Club membership

cards, numbered consecutively, for

admission to the screening. They also were

used for the door prize drawings.

In reporting his promotion for "Exodus."

Manager Yoeman observes, "The best advertising

is always that which money can't

buy. It comes through making the best out

of breaks and following through."

In the case of "Exodus," the break came

in the picketing of the theatre on the Friday

night opening by 20 members of the

local branch of the Arab Fi-iends of the

Middle East, headed by one Ls.sa Fahel. The

London Free Press splurged the picketing

with large photos and headlines. Stories

explained, of course, that the Arab group

thought the film misrepresented the Arab-

Jewish controversy.

Then there were more news stories when

Issa Fahel claimed his group included

members who were Jews, which brought

heated denials from Jewish leaders.

The radio and television stations also

covered the controversy.

A stunt born of the product shortage is

described by Yoeman, namely "The Show

of the Month" format, which he has developed

for use with replays which are

booked to reLie\'e the scarcity of films. This

is an ad layout, whose barker line and introductoiT

copy are identical, only tlie film

mats and words are changed. He has

found this successful. "The Show of the

Month" copy is also used on the mai-quee.

Want Interesting Ads?

Dare to Be Different

Do you dare to be different? Do you

know how to be individual? You must if

you want to write successful ad copy.

There's such a daring showman at the

Oriental Theatre in Rochester. Pa. Recently

he had this copy in a 2-col. 2-inch ad:


For a Special Announcement

Latest Scientific Reports Indicate

Moviegoing to Be Polyunsaturated!!

It's Good for You—Get Some Tonite!!

Tonite at the Oriental . COME BACK.

Wc can't explain the reference to polyunsaturated,

but it obviously is a takeoff

on the sanctimonious scientific pronouncements

on diet and about evei-y other conceivable

subject under the sun.

— 62 — BOXOFFICE Showmandiser :

16, 1962






. . Paramount

Here's Good Hoax—If You

Have the Right Sign


Here's a trick that's bound to Ret attention.

Our Cleveland reporter explains that

if your drive-in theatre sign is far enoupih

away from the main road, you, too, can

perpetrate one of the greatest hoaxes

Cleveland has had this year.

It wasn't done by a theatrcman but by

a member of a construction


firm which has a service station on one

side of the old Ohio canal and on the other

side a racetrack for low-slung automobiles.

A massive sign is being constructed on top

of the gasoline and diesel station. At the

time the trick was pulled, a clock on one

side of the massive sign was completed but

the other side i

was blank isee photograph

Charles J. Lombardo conceived the idea of

calling attention to the whole project.


He put a dimimy on a ladder held high

above the ground by ropes. Almost at the

break of dawn the calls came into the

police stations of the suburbs in the area

about the man who had "obviously fainted"

on the ladder and was in need of help before

he fell to his "death." The Lombardos

could not be found at the outset. The result:

traffic jams at the "cloverlcaf" which

is the busy intersection of routes 17 and 21

—the first to the airport and the second

south to Akron.

The "danger" to the crippled man was

even on the air within a short time and

police had their hands full ti-ying to move

the traffic jam.


Of course the Lombardos had to get the

ladder down and the dummy removed before

too long but the publicity stunt had

worked. All Cleveland was talking about

the "man" who had passed out at the top

of the huge bulletin board. This can only

be worked when or if you have a sign far

enough from the road so that the automobilists

will think that the dmnmy is a

real man in real trouble.

The calls which went into ME-1-7100

(the Lombardos' main office) lit up the

switchboard like a Christmas tree.

Seen here is the "painter" and incompleted telephone

number sign which had residents in the area

in a dither over a collapsed dummy placed there

as a publicity stunt.

Eye O'Chicago! When 650,000 "irishmen," including Chicago's Mayor Richard J. Daley and Dublin's

Lord Mayor Robert Briscoe (third and fourth from left) paroded by the Bolaban & Kotz circuit's State

Street flogship on St. Patrick's Day they were delighted to note the marquee read O'Chicago. The

stunt rated press and television coverage. In addition, the B&K Loop combination ad that day was

printed in green, with the theatres billed as the O'Chicago, O'State Loke, O'Roosevelt and O'United

Artists. Even the B&K president that day was called Dave O'Wallerstein!

April Fools Laff Show

Cashiers Buy Tickets!

An April Pools Laff Show, which proved

very successful a year ago for Elmer De-

Witt, who holds forth at the 'Valentine

Theatre in Defiance, Ohio, was staged


again this year. 'Via heralds and newspaper

ads mat was used for both), lobby

display and screen trailer DeWitt advertised



Midnight Saturday March 31

iNaj aHX ssiK x.Moa

Oops! There we go again. Everybody's going

wacky planning our April Fool Show



The guy upstairs may run the fihn upside


Ushers may insist you find them a seat!

Our cashier may refuse your money and

buy you a ticket.

Wild, Wacky Fun for All!

We May Not Even Tell You the Name of

the Feature . . . But We'll Guarantee Lots

of Fun for All

Remember Saturday Night. Boxoffice opens

at 11:30. Fun Starts at 12

Get Your Tickets Now ... All Seats 75 cents

Maybe our cashier will buy your ticket!

Last night she bought 25!


'Pinocchio' Safety Stunt

Pinocchio" promot

. '





I sincerely

. . Yes,


. . 'Oswego's

: April


Authentic Posters From Spain Give

Colorful Splash to Holiday' Debut

does huge business, went in heavy for cooperative

publicity. Cook states the restaurant

supplied 100.000 playbills to distribute

to patrons, and arranged to use "Holiday

in Spain" placemats. Norshery also

picked up the tab for reserved-ticket envelopes.

For television, Cook arranged a television

contest with a trip to Spain via Canadian

Pacific Airlines as the grand prize.

As a promotion for the tag end of Windjammer"

a Tea Clipper Contest was set up

with the Tea Council of Canada, which offered

an expense-paid trip to India and

Ceylon, plus a $1,000 university scholarship,

as major prizes in a model tea clipper

building competition.

This .

. h L;;in- II Ml air, a Jl Ium F:imous Players Canadian house situated in an

area of fashionable shops and apartment houses in Toronto, Ont., shows the colorful decorations

arranged for "Holiday in Spoin." The scenic posters, etc., were obtained with the help of the Spanish

Tourist Office, Spanish vice-consul, and the Canadian Pocific Airlines which flies direct to Madrid from

Toronto. Note the guitarist and Spanish dancer.

Tlie quality of motion picture selling has

improved as the industry grows more aware

of its competitive position. The progress is

particularly evident in promotion of extended

runs, where the showman usually

has more time and a more ample budget to

do a more-effective job. In some cases these

long-showing campaigns approach a perfection.

A fine compaign comes from the Eglinton

Theatre, a Famous Players Canadian

house situated in the uptown shopping

and apartment area at Younge and Bloor

street in Toronto. Ont. The Eglinton was

winding up a 52-week reserved-seat showing

of Windjammer." described as second

only to the 93-week run in Stockholm,

Sweden. This film was being pulled for a

holiday premiere of "Holiday in Spain."

E.xploitation for the Mike Todd jr. film

was under the supervision of Tiff Cook of

the FPC staff.


The Todd comiiany came through with

substantial assistance, another beneficial

development of the changing times with

producers and distributors assuming more

responsibihty for the merchandising of

their product. Through Todd's cooperation

there was the personal appearance of

Peter Lorre at the premiere, and a strong

lineup of acces.sories. such as an interesting

folder in color sketching technical developments

from the penny arcade to Cinemiracle,

the process featured in "Holiday

in Spain."

Cook went straight to Madrid for much

of his material. This included an authentic

bullfight poster, with art work by Savedra.

such as is employed by La Plaza do Toros

de Madrid. For this he enlisted the help of

Canadian Pacific Airlines, which fly direct

from Toronto to Madrid; the Spanish

Tourist Office and the Spanish vice-consul.

Cook had the printer in Madrid put

in the date of the premiere at the Eglinton,

and leave off at the bottom the name of the

third matador.

This last was a smart gimmick that tied

the poster right down as a conversation

piece—the empty space could be used for

printing of the names of persons who received

the poster, thus making a standout

piece for the recreation room or office!


Cook does not mention just how many he

ordered, but it must have been a couple of

hundred or more. One each, with their

names at the bottom, went to some 150

critics, reporters, disc jockeys and VIPs

who had or could help in the promotion.

Tlie posters were handed out at an advance

cocktail party and dinner. Attached to each

E>oster was this letter, signed by Mike Todd





thot you would like to hove a genuine bullfight

poiter OS o little memonto of your visit to the

Eglinton Theatre for the premiere.

This poster is the type that is used in Madrid

for oil the major bullfights ond was flown direct

from Modrid through the courtesy of Conodian

Pacific Airlines.

Normally there are three matadors listed on

these posters but we hove dropped the nome of

the third motodor so you can letter in your own


. you too con be a motodor and

you never have to foce the bull.

hope thot you enjoy "HOLIDAY IN

SPAIN" ond if you do pleose tell your friends.

Spanish scenes, travel posters, etc., were

supplied by the Spanish Tourist Office for

an outstandingly colorful lobby decoration.

On opening night, a guitar player and

dancer, in Spanish costumes, performed In

the lobby.

The front doomian was attired in a

Spanish cai>e. etc.

Radio station CKEY had disc jockey

Norm Perry to interview celebrities on

opening night. His tape was played back

on the air an hour later.

The Norshery restaurant nearby, which

Local Doris Day Subject

Of Radio-Store Tieup

Bill Lavery, one of the Schine circuit

managers, had an excellent tieup for

Lover Come Back." a recent issue of Flash,

the circuit news booklet for managers, relates.

Lavery reported a deal he made with the

Oswego. N. Y., radio station WSGO got a

radio .saturation campaign on 'Lover Come

Back"^ for a few theatre passes.

He learned there was a girl in town by

the name of Doris Day who works for the

GLP store. This bit of information soon

brought on a scheme for both the radio

station and the store. The radio people

liked it, while the GFL people thought

well enough of it to foot the bill.

The store put up some worthwhile prizes,

electrical appliances and the like, and the

theatre supplied passes. Radio spots and

plugs throughout each day of the stunt invited

listeners to visit the store and meet

Doris Day. also register for the prizes and

passes being given away via daily drawings.

The radio .spots, naturally, plugged the pictui-e

and playdates.

The store set up a display, and the local

Doris Day talked up the picture to people

who registered for the prizes.

Using an open-end interview record, a

tape was made Doris Day


Interviews Hollywood's Doris Day" .


which was broadcast as part of "Lover


Come Back. added talk of course

about the GPL tiein.

The local Doris Day and her family were

guests at the theatre on opening night and

were introduced from the stage.

Tieup on a Balloon

For "Mysterious Island." John Sparling

of the Ashland lOhio' Theatre borrowed

a dirigible-shaped balloon from a local dry

cleaning shop and attached a 15-foot banner

to it reading. "Starts Thursday.

Schinc^s Ashland Theatre." and the name

of the dry cleaning store. At the store Sparling

placed a 30x40 announcing a free pass

to see "Mysterious Island" to anyone having

a suit cleaned during the run of the


Tickets With $5 Purchases

Woohvorlh's at Massena, N. Y.. gave a

free child's ticket to "Pinocchio" at the

Massena Theatre with each $5 purchase.

In promoting this, the store ran a 3-col..

10-inch ad. Bill Copley manages the Massena.


— 64 — BOXOFnCE Showmandiser :

16. 1962




l-'ranky Sakai

lliroshi Koizumi

Kyoko Kagawa





Jelly Iloh

Ki'ii Udiara



i'rudiirir IcMicnuki Taiiaka

Original Story



Takehiko Fukunaga,



Screenplay Sliiniilii Sekizawa

Director of Photography

Hajime Koizumi

Art Direclor Takeo Kita,

Kimei Abe

Sound lircunling

Shoichi Kujinawa,

Masanobo Miyazaki

Lighting Tosliio Takashima

Music Yuji Koseki

Director Inoshiro Honda

Dirirtor of Special Effects

Eiji Tsuburaya

English 1-anguage Version

Produced by David Home

Directed by Lee Kresel

Script Robert Myerson

A 'I'olio (Company Production



Ea>tnian Color liy I'alhe

Di>tiilpi.l.-.l h\ Cnlunilila Pictures

Ad No. 302—435 Lines (including imprint spoce)




(.Not f(]r PulilicationJ .Members

of a joint Japaiiese-Kosilican expedition

to Infant Island, scene of

H-Bonib testing by the Kusilican

government, tind the heavilyradiated

island still holds life:

some beautiful young women,

.\ilenas, only two feet high and

guardians of .Mothra, a sacred

egg. Nelson, one of the men on

the expedition, returns to Infant

Island to kidnap the young

.\ilenas, planning to exhibit them

around the world. The egg

hatches, a gigantic insect larva

which crawls into the sea. When

the larva, now grown in size,

reaches Tokyo, it wreaks considerable

havoc before it begins

to spin a cocoon. Kosilican and

Japanese troops attack it but

atomic heat rays only speed


the metamorphosis of the larva

into an adult moth of colossal

proportions, impervious to all

their weapons. .Nelson flees to

Kosilica with the .\ilenas;

Mothra follows. It destroys the

capital city and Nelson is killed

by angry Kosilican demonstrators.

Chujo and Fukudo persuade the

Kosilican governmenl to surri'nder

the -\ilenas, Mothra picks

them up al an airfield and flies

them lack to Infant Island.

Peace has again returned to the




Copyright "? 1%2, Columbia Pictures Corporation. .\11 Riglits Reserved




Link your showings oi "Mothra" with the sale of "atomic" suits.

rockets, "Mothra" guns and similar merchandise sold by toy stores,

dime and department stores, etc. Make the window and counter

displays you prepare more attractive through the generous use ol

stills from the picture and cutouts from the posters. Offer the cooperating

store a quantity of guest admissions for a lucky number of

young customers.



Still No. 110 shows the discovery on an atom-radiated island of young

women only two feet high. The expeditionary force wears special

helmets and other garb to protect them from the radiation. These

helmets and costumes might serve as examples, in a "make-it-yourself"

contest for youngsters wnth judging for "best Mothra costumes"

taking place at a Saturday matinee. Street ballyman might also be

garbed in similar fashion; sign on his back carries full credits.


In almost every city, there is a science-fiction or a science club where

amateurs and professionals get together to discuss the latest in

modern science and in modern science literature. These clubs are

a natural for "Mothra." Work with the members in your territory; aim

for group theatre parties, assistance in publicity planting and on

local radio/TV shows.



Sign shop or local handyman should be able to rig up a giant

"Mothra," working from stills, for posting atop theatre marquee.

This should be as elaborate as possible, including a good paint job,

eyes which throw changing rays of light, wings which alternately

open and close, etc. A similar model "Mothra" might "swoop down"

from lobby ceiling.


Local police and fire departments, and armed services, might supply

weapons of various kinds lor a display in your theatre lobby, or on

the street outside. Caption the display: "These Weapons Couldn't

Stop Mothra'!" Background exhibit with a blowup of Still No. 165.



Wherever fences or walls are available, chalk up the title, "Mothra!"

If local statutes permit, title might also be stencilled on the streets leading

to your theatre. As a gag, such postings might read—in some

areas — "Mothra, Go Home!"




Wherever any local digging or vn-ecking is going on—or, after working

hours, wherever any construction is going on—put up signs reading:

Mothra' Was Here!" Add picture, theatre and playdate credits.







Selling Aids

TV TroHers: Each TV trailer has a finol frame freeze for superimposed visual

credits, as well as room for local announcer to add theatre and playdate information.

Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th

Ave., New York 22, N. Y.

7"mnscr/p*;ons.' A variety of spot announcements, all open end for local commentator

to add theatre credits. Available on a single disc. Order from your Columbia

exchonge; transcriptions will be shipped direct from New York.

Two Telops: Style A, theatre and station identification Style B, theatre advertising

only. Prices S5.00 without imprint; $7,50 with imprint; $2,00 for each additionol

slide or telop. Specify style and copy desired when you order direct from QQ Title

Card Co., 247 West 46th St., New York 36, N. Y.


9' x 12' Flag: single face, 545.00; double face $75.00. Bodge; 40c,

Streamer: 17' long, $16 50 each, Valance 51.65 per runnning foot; minimum length,

10 foot, 12 pennant strong; 30' long, $3 50 Bumper strip: $1,00 each; minimum

order 15. Order from Notional Flag Co., 43 West 21st St., New York 10, N. Y. or

in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont.




Two 22 X 28's



42 X 60





40 X 60

24 X 82


25 flats ond 10 uprights, prcssbook set,




Local electrical, radio or TV repair shop might construct a 'Mothra

Gadget," for your lobby or w/indow use, patterned after the atomic

heat ray used in the picture and shown in Still No. 165. Device could

contain various lighting effects and also a few noise (sirens, whistling

effects) attachments. Supplement the gimmick with stills from the

picture, and a picture and playdate announcement.



Local Civil Defense and similar agencies might be persuaded to

publicize the fact that their personnel are ready for "Mothra," and

any other menace from the sides. Such announcements might be

made via window displays, recruiting posters, etc. Arrange for a

Civil Defense parade to your theatre, on opening day, with posters

carrying the "We're Ready for


"Mothra' " line.


Using a still of 'Mothra " from the film— either of the winged monster

or of the giant larva which initially destroys Tokyo—construct a giant

papier mache figure, and place it in a wooden cage atop a flatbed

truck, or in your theatre lobby. Placard the display: "It's Real! It's

Alive! It's "Mothra'!"



Using a title treatment from one of the ad mats, set up a teaser ad

campaign with lines like: "Watch for 'Mothra'!" "See 'Mothra' Thursday!"

'" 'Mothra' Is Coming," etc. In a similar vein, a series of doily

teasers might be set up in advance of regular display advertising: ""12

Days Until "Mothra' Comes," ""11 Days Until 'Mothra' Comes," etc.



If possible, arrange a display of radioactive materials in your lobby,

with a Geiger counter handy to demonstrate its power. Contact a

local high school or neighboring college for the apparatus and substance.

Post appropriate picture copy to background the stunt.



Work with local magazine distributors to display tack cards on

""Mothra" and have them display science fiction magazines in connection

with the opening of picture.



"Mothra" might be linked with the various volumes of science and

science-fiction and similar subjects in the public libraries of your

town, via bulletin board displays of stills, book jackets, etc.



Send two attractive street bally girls—dressed in abbreviated space

suits—through main business and shopping districts, and in the

vicinity of schools and play areas. Sign on their backs might be along

the lines of: "" "Mothra'—The Worlds Most Fantastic Love Ston'." etc.



(It's International)

Making a motion picture today

is truly an international

undertaking. The growing inter-cultural

relationship developing

between nations, even

in a world torn by political dissension,

results in more and

more co-productions by nationals

of different countries. Since

most movies are made for an

international market, there is

an increasing temptation to insert

story elements and people

of other countries, with an eye

to a wider market potential.

In "Mothi-a," a Toho production

for Columbia i-elease now

at the Theatre

in Tohoscope and Eastman

color, this cm-rent facet of

moviemaking has not been neglected.

The science-fiction

thriller tells of a winged behemoth's

worsliip of two dollsized

beauties and its worldwrecking

rampage when they

are kidnaped by an opportun-

Lstic promoter to display on the

world's stages.

Although "Mothra" was conceived

by Japanese and is set

largely in Japan, thereby employing

many Japanese actors,

the climactic action, when the

gigantic beast rescues the

tiniest women ever boru, takes

place in a country remarkably

like America.

Movie-making is truly an international



"Mothi-a," the astounding

stoi-y of a colossal adult moth

that terrorizes the world.

opened yesterday at the

Theatre. The exciting new science-fiction

thriller is a Toho

production for Columbia Pictures

release in Tohoscope and

Eastman Color. It is in the same

imaginative, exciting vein as

Tohos earlier hits. "The H-

Man" and "Battle in Outer


Reason for the winged behemoth's

anger with the world

of men Ls the fact that two

Ailenas, beautiful young women

standing only two feet high,

who had been its guardians,

have been kidnaped by an opportunistic

promoter for exhibition

aroiuid the world.

Product of a heavily radiated

Pacific Island. Mothra starts

out as the larva from a

sacred egg which crawls into the

sea and proceeds to tear ships

in half, wreck dams and otherwise

makes a menace of itself.

It spins a cocoon and changes

into an adult moth of colossal

proportions when it is blasted

with atomic heat rays. The

moth, if anything, is even more

desti-uctive than its larva and,

in short order, is destroying

cities as it hotly pursues the

kidnaped Ailenas.

Featui-ed in the principal

roles of the Columbia release

are Franky Sakai. Hiroshi Koizumi,

Kyoko Kagawa, Emi Itoh

and Yumi Itoh. Based on a

story by Shinichiro Nakamura,

Takehiko Rukunaga and Yoshie

Hotta, "Mothra" was WTitten

for the screen by Shinichl Sekizawa.

(General Advance)

A Winged behemoth so huge

that it darkens the sky in

flight; two doll -sized beauties

worshipped by the monstrous

beast and a battle to save the

world from its destructive forays,

are but some of the exciting

elements that are said to

lift "Mothra" into the top level

of science-fiction thriller. A

Toho production for Columbia

release, the thriller is due

at the

Theatre in Tohoscope and

Eastman Color.

"Mothra" tells the strange

story of a sacred egg on a radioactive

island whose guardians

are the Ailenas. beautiful

young women only two feci

high. When tlie Ailenas an

kidnaped by an adventurer who

plaiis to exhibit tliem around

the world, the egg hatches into

a gigantic insect larva which

visits destruction on Tokyo. Attack

by atomic heat rays only

speeds its melamorpho.sis into

an adult moth of colos.sal proportions.

In its changed form

its war on mankind becomes

even more savage.

"Mothra" is said to be a

splendid example of special effects

wizardry in all its astounding

virtuosity, indulging

in such technical spectacles as

breaking an ocean liner in half;

crushing houses as if they were

eggshells, uprooting skyscrapers,

smashing bridges and

wTecking dams. Mothra's transfonnation

from egg to insect

larva and then emergent from

a colossal cocoon as adult moth

are said to be handled with

amazing credibility.

Pi-incipal featured players in

"Mothra" include Franky

Sakai, Hiroshi Koizumi. Kyoko

Kagawa, Emi Itoh and Yumi

Itoh. Shinichi Sekizawa's

screenplay is based on a story

by Shinichiro Nakamura. Takehiko

Pukunaga and Yoshie


(Mot lA; Still No. 165) "Mothra," o

giant moth more powerful than the

atomic heat guns turned upon it, is

the science-fiction highlight of the

new Columbia picture in Tohoscope

and Eastman Color.

(Mat 2A; Still No. 128) The girls are only two feet high; the moth is"Mothra,'

winged monster copoble of destroying cities. It's o scene from "Mothra," nev

Columbia science-fiction thriller in Tohoscope and Eastman Color.


Almost every passing day

witnesses newspaper reixsrts of

scientific advances. Motion picture

producei-s. quick to seize

upon entertainment values inherent

in the daily headlines,

capitalize on the public interest

in science by producing a steady

stream of science-fiction films

exploring every aspect of

scientific fact and theory.

Latest of these is "Mothra."

Columbia release of a Toho

production now at the

Theatre in Tohoscope and

Eastman Color.



movie-makers have become

starry eyed in their contemplation

of distant planets, the advent

of radioactive atomic and

hydrogen bombs has opened a

whole new realm for science fiction

fihns. The effect of radioactivity

on man. on insects, fish,

creatures of all shapes and

sizes now is being extensively

explored on the .screen.

To such productions as "It

Came Prom Beneath the Sea."

"The Incredible Shi-inking

Man." "The Fly" and "The H-

Man" has now been added Toho's

"Mothra." "Motln-a" deals

with an insect larva hatched

from an egg on a radioactive

island. It grows to mammoth

proportions before e\'olving

into a colossal moth. This monster

creature so huge that it

blackens the sky, wreaks havoc

and destruction when its guardians,

two beautiful yomig

women standing only two feet

high, are kidnaped.

Destroying ocean liners and

bridges, topiJling skyscrapers

and airfield towers, the behemoth

of a moth scourges the

world mitil the two tiny women

are safely returned to it.

"Mothra" features Franky

Sakai. Hiroshi Koizumi, Kyoko

Kagawa and Emi Itoh and

Yumi Itoh. Shinichi Sekizawa's

screenplay is based on a story

by Shinichiro Nakamura, Takehiko

Pukunaga and Yoshie


(Modern Miracle Men)

The age of Biblical miracles

is long since past, but modern

man continues to work his own

mii-acles. The widely-publicized

miracles of science jsenetrate to

even the most remote corners

of the globe. But another kind

of modern "miracle man." less

well-known, is also at work:

the motion picture special effects

man. The latest example

of his cinematic ingenuity is

"Motlu-a." new Columbia Pictm-es'

release of a Toho production

now at the Theatre in

Tohoscope and Eastman Color.

"Mothi-a" is in the same awesome

spectacle vein as Tolio's

earlier hits, "The H-Man" and

"The Battle in Outer Space."

In "Mothra," the special effects

boys really had a field day.

They were confronted with the

juicy problem of ci-eating onscreen

the incredible spectacle

of a gigantic insect larva

hatched from an egg and then

gi-owing by leaps and bounds,

spawned lus it was on a heavilyradiated

island, until it threatens

the destruction of the

world. Eventually the larva becomes

an adult moth of fantastic


This is but pai-t of the work

the writers of "Mothra" laid

out for the special effects men.

(Opening Notice)

"Mothra," a Toho production

for Columbia release, opens

at the

Theatre. Filmed in Tohoscope

and Eastman Color, the new

science-fiction thriller tells of

a winged behemoth that terrorizes

the world as it searches

out the tiniest women ever

born. Featured in the new Columbia

release are Franky Saki,

Hiroshi Koiziuni. Kyoko Kagawa,

Emi Itoh and Yumi Itoh.

Eiji Tsubui-aya devised the

special effects for "Mothra,"

which is hi tlie same imaginative

vein as Toho's earlier hits,

"Tlie H-Man" and "The Battle

in Outer Space.

Printed in U.S.A.


An interprotive anolysis of toy and trodcpress reviews. Running time Is in parentheses. Th*

plus and minus signs indicate degree of merit. Listings cover current reviews, updoted reguiorty.

This department also serves as an ALPHABETICAL INDEX to feature releoscs. c Is tor

Cinemascope; V VistaVision; IS Superscope; if Paiwvision (Jv Regalscope; t Technirama.

Symbol IJ denotes BOXOFFICE Blue Ribbon Award^ O «>k>r photography. For listmgj by

npany the


H Very Good; + Good; ~ Foir; - Poor; - Very Poor. In the summary

2550 OAda (108) (© Drama MGM S- 7-61

2552 Alter Mein Kampf

(74) Scmidoc'y Bramw g-14-61

2546 ©Alakazam the Great

(S4) Cartoon Feature AlP 7-17-61

2616AII Fall Down (111) Drama MGM 3-26-62

2574 Anatomist, Ttie (73) Dr Gordoi»-SR 10-30-fil

2562 Anatomy of a Psycho (75) Dr SR 9-18-61

2549 Armored Command (99) War Dr AA 8-7-61

2578 Atlantic Adventure (62)

Real-life Aih. Dr Schoenfeld 11-13-61

2541 ©Atlas (84) Spec. Vitascopc. Filmuroup 7- 3-61






'• is rated 2 pluses, — as 2 minuses.




. Kinjsley

. UA




In the summary t^ is rated 2 pluses, — as 2 minoses. ++ Very Good; + Good; * Fair; - Poor; = Very Poor.

•£ ° ir "Sr >\


2S69Mr. Sanhnicui (90) Ho. Col lO-lfr^ + — + + + ^ ^ 6+3-

2597 Murdtr Sht Said (57) Mystery ....MGM 1-22-62+ + -f ++ -f + + »+

2617 ©My Geisha (120) J Cora-Or Para 4- 2-62+ H + H &•

25«7 0My$ter;ous Island (101) Adv Col 12-18-61 + + + ++++ + - 9+1-

2543 Naked Edge. The (102) Susp. D

2519 ONature Girl and the Slwer

(70) Adv UPRO 9- 1-61 *

2620 Nearly a Nasty Accident (88)

Farce-Comedy U-l 4- 9-62 +

2553 Nerer Take Candy From a Strangtr

(82) Psychological Or Oiii»t 8-21-61 +

2574 Ninth Bullet Tht (90)

Adnnturt Or Autfiiban-SR U>- 30-61 ff

UA 7-10-61 ++ ± + H + H ++ U+1-


± + + * 5+2-


2591 No Love (or Johimie (UO)

Drama Embassy l-l-62+ + ttH + + -H-llH-


2555 One Phn One (114) Or SR S-28-«l :!:

2583 One. Two, Three (115) ® Comedy. . 12- 4-61 ++

2610 Only Two Can Play (106) Com . 3- 5-62 -\-

i: + + :t

+ ++++++++

+ + W + +

2554 Ooerat ion Camel (74) Sen. Comedy. AlP 8-Z1-61 t.

2589 Outsider. The (108) Drama U-l 12-25-61 + S: ± ++ ++ tt

2591 Pagan Island (60) Adv Cinema Syn 1- 1-62 ±

2566 Paris Blues (9B) Drama/Jzzz UA 10- 2-61 ff + + + +

2559 0Pirate and the Slave GiH, Tte


(87) Adv Crest-SR 9-11-61

2S8S OPirate of the Black Hawk, The

(75) iji Adventure Filmjroup 12-11-61 +

2567 ©Pirates of Tortuga (97) ® Adv 20-Fox 10- 9-61 + :!:

f S ^

2S52©Pit and the Pendulum. The (85)

p Horror Drama AlP 3-19-62+ + ± + +

2578 OPocketful of Miracles (137)

Comedy-Drama UA 11-13-61 41 + + ++++ +

2614 0Premature Burial, The (81)


2606 (^Prisoner of the Iron Mask,

The (80) (S) Adv. (Eng. dubbed) AlP 2-19-62 ±

Horror Drama AlP 3-19-62+ + :t +

2S70 Pun Hell of SL Triniai's,

The (94) Farce Conf I

i: — ++ ±

ZSTSQPurple Hills, The (60)

C Western 20th-FoK 10-30-61 + + ± +

2S80OPur«le Noon (115) Murder Dr.. Time U-20-C1 + H ±

± fr+4-

++ 13+

± 8+1-


+t U+2-


+ 7+


- 1+1-

+ 6+4-


++ U+1-



+ 5+3-


+ S+1-

2561 QuMP of Uie Pinrtes (80)

£ Sea Adv. (En«-dubb«d) CM 9-18-«l +


2516 Raisin in the Sun. A (128) Or Col 4- 3-61 ++ H « « H

2551 Rebellion in Cutsa (SO) Doc Dr IFD 8-14-61 ±

2564 RespKlful Prostitute. The

(74) Dr. (Ens-dubbed) TIoms 9-25-61 ± i

2519 ©Ring of Fire (91)

Outdoor Action MGM 5- 1-61 + ft -

2611 Ring of Terror (71) Horror SR 3-12-62 rt

2568 Risk. The (81) Drama Kingtley 10- 9-£l +

2584 ©Roman Spring of Mrs. Stcn^


:£ ± 3+1-

tt 12+


The (104) Drama WB 12- 4-61 + ± -

2524 ©Romanoff and Juliet (112) Com. ..U-l 5-15-61 ++ + -

2614 0Rome Adventure (118) Com-Dr...WB 3-19-62+ +

2557 Rommel's Treasure (85) Ac. .. Medallion 9-4-61 +

2620 Reprieve (lOSV'j) Drama AA 4- 9-62 + :

2564 Ruffians, The (86)

Susp. Or, (Eng-dubbed) EJlit 9-25-«l +

Feature productions by company in order of reic

V VisfoVision; s Supcrscopc; p Ponovision; R

Blue Ribbon Award; ij color photography. Letfc

key on next pogc.) tor review dotes ond Picture

i in parentheses. 'C is for CincmoScopc;

iniromo. Symbol ,. denotes BOXOFFICE

thereof indicote story type— (Complete






0Tht Pil .Hid the Pendulun

(85) Paiiavision H

ViniTiit I'rliv. .Ic.liii Km.



)Gi(Mjet Goes Hawaiian

(102) rcl D..603

lanii-, ]i;irren, DelKirah Walley,

Miiliul I'jllan. Vlrkl Trlckett

OThe Guns of Navarone

'C. (155) D,.603

Cicfry I'irk. Ilavlil NIven

©Two Rode Together

(109) CD.. 602

James Stewart, Itlchard Wlthnark,

M-6-M s |.

©Ada (108) (c D 124

Kusan llaynard, Marliii.


lia pli


OThief of Baghdad (90) t. Ad. .123

Slciu lleevrs, (icorula Mull



;0The Pleasure of His

Company (114) CD 6017

Kird .\sl,ilr.-, H.IjI,!.' \Wym u

©On the Double (92) (g) C.

Danny Ka>'e. Dana Wynter



Shirley Jones. Linda Crlstal

©A Thunder of Drums

(97) (C)

©Blood and Roses (74) ® D.

Mi-I Ki-ricr .\nmate Vadim,


Itiiiiaril Biioni-, (i.iprt





Twenty Plus Two (102) .. My. .6110

.l.niil .\M\ism. Jeanne i:r:iin,

Huia .Merrill, .\encs Moorehead

J)The Devil at 4 O'clock

(127) D

Spfiircr Trao'. I''rank Sinatr.

Bridge to the Sun (112) . D.

Carroll Itaker, James Shlgita

Invasion Quartet (87) .

. C

Itlll TiMUT,. Sliik.' Mllllgai

A Weekend With Lulu (91).. C. 609

Iies:ie Phillips, Itob't Monkhouse

(^Guns of the Black Witch

(SI) © Ad.. 610

Don Megowan, Silvana rampanlni

lueen of the Pirates

(SO) ® Ad.. 604

Gianna Maria Serato

Canale. M.

©Journey to the Seventh

Planet (SO) SF. .613

John .\gar, Ureta Thysscri

Lost Battalion (83) Ac. 611

©Mysterious Island (101) Ad.. 613


Michael Cniig, Joan Greenwood,

Miohael ta)lan, Gary Merrill


Leopold Salcedo, Diane Jergens

Sail a Crooked Ship (SS)..C..614

Robert Wagner, Dolores Hart,

Carolyn Jones, Ernie Kovacs

Twist Around the Clock



Chubby Oiecker, Dion, the Marcels,

Vicki Spencer

The Bashful Elephant (80) 0D..6201

.Molly .Mack, Buddy Baer

Hitler (107) BID.. 6203

Itirhard Ba.sehar[, IVirdiila

liwilim. Maria Emo

Twist All Night (87) ...M..703

June Wilkinson. Louis I'rima,

Sam Butera and the Witnesses

(includes a color sequence)

Bum. Witch, Burn (89) .. Ho. .704

Hands of a Stranger (851/2) D. .6204

I'.Hil LukatliiT. Juan Harvey,

J.|^. Stapleton, Irish McCalla

rieve (110) D. .6205

n Gazzara, Whitman, Ray


ilston, Vincent Price, Hod Stciger,

nmy Davis jr.

The Brain That Wouldn't

The Big Wave (73) D..6202

S.,>uc llayakavia, Miekoy Curtis






I France



) Comedy-Dromo;

The key to letters ond combinations thereof ii

FEATURE CHART Dromo; (An Animated-Action; (C) Comedy;

with Music; Doci Documentory; (D) Dromo; ((

Historicol Dromo; Mi Musical; (Mv) Mystery;


oting story type: (Ad) Adv

ICrl Cr

ontosy; (FCI Force-Comedy;

I) Outdoor Droma; (SF) Sci

re Dromo; (Ac) Action

Drama; (DM) Drama

)1 Horror Dromo; (Hi)

-Fiction; (W) Western.

OMarines. Let's Go

(104) ic C..137

i— David Hrdlsim. Turn Tryon,





I ^


QThe Big Gamble (100) ® D..134

HoyU, Juliette Creco,

l>aiid Wayne

Goodbye Auaiii (120) ...0..612S

lt»i:. ill llergmaii. Vtes Montand,



The Cat Burglar (65) ..Ac. 6121

Cri^B Palmer, Juno Kenncy

Teenage Millionaire (84)

(partly in co.or) C/M..6126

Jimmy Clanton, Zasii I'ltts,

Itocky Grazlano

3Francis of Assisi (105) ® D..132

nra.lfnr.i Hilliiian. Dolores Hart.




Q. 20.000 Eyes (61) (g. . . .Cr. .124


^^ lOUpstairs and Downstairs

Nelscm. M, Anifcrs, J. Brown

(100) C..125

1 Mifh^iel Craic. M. Demonficot

The Hustler (134)






( Harrison ) . . Barbara


. Sep



, , Apr



d«T of ref



In Defense of 'Navarone'

In reading through the March 19 edition of

BOXOFFICE, Mr. Weber's comploinf about lock

of business for "The Guns of Navarone" in Kensett,

Ark., caught my eye. Hove just completed

our run of "Navarone" after holding seven days

beyond our regulor runs. We ployed to 48.5 per

cent of the entire population, and everyone loved

the picture ... I would suggest to Mr. Weber

that he rebook the picture as soon as possible,

OS I'm sure word of mouth odvertisrng from those

who did see the film would assure o successful

second run.

J. H. BLACK, Mgr.

Totem and Capitol Theatres,

Prince Rupert, B. C.


Friendly Persuasion (AA, reissue)—e to ploy. It hos all the

ingredients to moke a picture greot. Gory Cooper

ot his very best. It didn't do onything extra here

for o reissue. Funny how they will watch a repeat

on the little block box, ttiough. Ployed Sun., Mon.

Weother: Chilly.—Jomes Hordy, Shoals Theotre,

Shoals, Ind. Pop. 1,555.


Greyfriars Bobby (BV)—Donald Crisp, Kay Walsh,

Loorence Noismith. This is one of Disney's lower

grossers. Well produced, but lacks youth and thot

something thot really entertains. The accent probably

hurt some. Ployed Sun., Mon., Tues. Weather:

Good.—Mel Conner, Circle Theotre, Woynoka, Okla.

Pop. 2,018.

Ten Who Dored (BV)—John Beol, Brian Keith, Ben

Johnson. Played this lote, but showed a profit due

to reosonoble terms from Disney. Play it, if you

haven't olreocty. Nice little breod and butter picture.

Ployed Fri., Sot. Weather: Good.—Roy C. Kendrick,

Star Theotre, Minco, Oklo. Pop. 950.


Scream of Fcor (Col)—Suson Strosberg, Ronald

Lewis, Ann Todd. This is a good thriller and gave

a nice boloncc to a double-bill with the comedy

"Everythir^'s Ducky," olso from Columbia. Played

Sun.—S. T. Jockson, Jockson Theatre, Flomoton, Ala.

Pop. J, 480.

Song Without End (Col)—>Dirk Bogorde, Copucine,

Genevieve Page. First doss entertoinment. Music

tovers will lop this up. Strong cost and story will oppeol

to the rest. It ought to do well in most situations.

Bogorde excellent. Music worth the admission

price. Ploy it, it will give your theotre doss. Played

Sun. through Sat. Weother: Fine.—Dave S. Klein,

Astro Theatre, Kitwe, Northern Rhodesia, Africa. Pop.


Twist Around the Clock [Col)^—Chubby Checker.

Dion, Vicki Spencer. Wish we could ploy one like

this every week. People come out who hodn't found

their way to this theatre in years. Held up fine two

days, lagged the third. Suitable for ony situation.

Ployed Sun., Mon., Tues. Weother: Fair.— P. B.

Friedman, Grand Theotre, Lancaster, Ky. Pop. 3,000.


Bachelor in Paradise (MGM)—Bob Hope, Lena

Turner, Jonis Poige. Very good, with just enough

comedy in it to make it highly entertaining. Lono

Turner olwoys turns in a good job no matter whot

kind of role she ploys. Sunday night was above average.

Played Sun., Mon. Weother: Roiny.—James

Hordy, Shoals Theotre, Shoals, lr>d. Pop. 1,555.

Ben-Hur (MGM)—Charlton Heston, Hoyo Hororect,

Stephen Boyd. Certainly a wonderful picture and deserves

all the honors that it hos received. The chariot

race was o spectocular scene ond will never be forgotten

by those who saw it. Ployed around me first,

but still did business. Ployed Wed. through Sot.

Weother: G^od.—Mel Dormer, Circle Theotre, Woyrwka,

Oklo. Pop. 2,018.


Blue Howoii ;Poro)— Elvis Presley, Joon Blackman,

Angelo Lansbury. An extra boxoffice special

thot drew because of wonderful titles ond gorgeous

color. Story just fair ond otherwise just on ordinory

good show. Played Sun., Mon. Weotfier; Terrible.

Leonard J. Leisc, Roxy Theatre, RorxJolph, t^ ,

Neb. Pop. ^


Blue Hawaii (Paro)—Elvis Presley, Joan Blockman,

Angela Lansbury. Color, 'Scope, songs and story

ore oil greot in wonderful this fomily picture. The

color ond some scenes were gorgeous. We are rx>w

to Howoii wtien 45 yeors from now.

to big crowds for nine show. Ployed Wed.

through Sot. Weottier: Cold.—Ken Spoulding, Bijou

Theotre, Morrisville, Vt. Pop. 3,450.

Hey, Let's Twist! (Poro)—Joey Dee, Teddy Rondozzo,

Zohro Lompert. A few teerxjgers come out to

see ttiis on our Tues., Wed. change—olso obout six

odults. Poromount stuck it in ttie top brocket. Why???

—^Weottier: Nice.—Carl W. Vcsctfi, Villa Theatre,



we retire

Malta, Mont. Pop. 2,100.


Comancheros, The ;20lh-Fox)—John Wayne, Stuorl

Whitmon, Ina Balm. Extro good. We've been hoving

lo stretch these out to five doys to compete with

boskotboll at the local high school. But "Comancheros"

wos worth stretching and the sound gave us

many nice comments. Ployed Thurs. through Mon.

Weother: Coolish.—


Opinions on Current Productions

Symbol O denotes color; c CincmoScopc; V VistoVision; s Supcrscopc; »• Pono


R Rcgolscopc; T Tcchnnomo For Uo<



Swingin' Along p Ratio: Musical Dram.i

T 2.35-1 (C O

20th-Fox (204) 74 Minutes Rol. Mar. 62

If ever a modest-budgeled effort contained a showman'o

fervently anticipated "built-in" promotional factors, this

Tommy Noonon-Pete Marshall costarring stint qualifies with

promise, vigor and pronounced vitality. In addition to these

two acknowledged funsters, the Jack Leewood production,

handsomely filmed in CinemaScope and De Luxe Color,

features three of American music's most acclaimed personalities,

composer-pianist-vocalist Ray Charles, pianistrecording

personality Roger Williams and -teenage singing

idol Bobby Vee, all .spiritedly entering into the framework

of an admittedly conventional screenplay by Jameson

Brewer. The degree of enthusiasm imparted by the principals,

significanlly, transcends the tried-and-true shooting

scrip't format; what happens here is light, lithesome and very

much in the mood and mold of young America's doncemindedness

and the alert showman can provide a whopping

amount of exploila.ion calculated to get the young and the

young in heart audiences very much interested. Both

Noonan and Marshall have been teamed in past 20th-Fox

pre entations, but never before with the decided impact of

jazzdom's greats going hand-in-hand with dramatic values.

Charles Barton has directed with astuteness.

Tommy Noonan, Pete Marshall, Barbara Eden, Connie

Gilchrist, Carol Chnstensen, Ray Charles, Roger Williams.

The Magic Sword

F ^^^i


United Artists (6214) 80 Minutes Rel. April '62

Here is a tongue-in-cheek fairy tale which rises to heights

of satirical splendor at times and sinks to ordinary contrived

narrative at others. If designed for children, it is somewhat

macabre; if for adults, it could gel sniggers. But all-in-all,

it's a well-mounted, ingeniously created piece of merchandise

that has excellent special effects. It is a fantasy which

combines witchcraft, sorcery, romance and knighthood, all

woven into a tale of adven.ure. a crusade to rescue a beautiful

imprisoned princess from the clutches of a nefarious ^^


sorcerer. Basil Rathbone is the sole name of consequence, ij,

although Estelle Winwood is known because of past stage

roles. Anne Heim as the princess and Gary Lockwood as her

rescuing lover make a good team, while Liam Sullivan is

quite adequate as a traitorous knight. Highlights of the picture

ore the effective special visual effects, created by Bert

I. Gordon, who also wrote the story, produced and directed

it. Some of such effects are people reduced to the size of

little dolls, a fire-breathing dragon, mirrors that have television

effects and numerous other gimmicks that keep the

story going at a fast pace. The Eastman Color is good.

Basil Rathbone, Estelle Winwood, Gary Lockwood, Anne

Helm, Liam Sullivan, John Mauldin. Jacques Gallo.


F Ratio;




Warner Bros. (164) 89 Minutes Rel. May '62

George Montgomery, star of many action films, becomes

a triple-threat man by producing and directing, in addition to

starring in, this red-blooded action thriller made to order

for moviegoers who like excitement and thrills in their film

fare. With Montgomery and the rugged veteran Gilbert

Roland for marquee value, this con top the bill in almost any

situation. WB is teaming it with a routine programmer,

"House of Women." Entirely photographed in the Philippines,

with Technicolor enhancing the mountainous, rock-covered

backgrounds over which hundreds of Filipino exiles are

forced to climb, with many of them tumbling to their death,

the picture often attains epic proportions. Montgomery even

collaborated with Ferde Grofe jr. on the screenplay, based

on the real-life Spanish Colonial oppression of the Philippines

natives in 1870, and the plot is replete with gunplay, savagery

and nail-biting suspense, with time out for several romantic

scenes. Montgomery gives a convincing two-fisted portrayal

and Roland is outstanding, as always, as the brave, compassionate

leader of the exiles. Ziva Rodann, as a native

and blonde Joan O'Brien contribute well-contrasted per-


formances. A Winchester-MAM production.

George Montgomery, Gilbert Roland, Ziva Rodann, Nico

Minardos, Joan O'Brien, Mario Barri. Danny Jurado.

Counterieit Traitor F ris" °'o'

Paramount (6113) 140 t^inutes Rel. April 62

To condense Alexander Klein's exciting factual account o:

Erick Erickson's hazardous experiences as an Allies spy,

while posing as a Nazi conlormist, into 140 minutes oi film

was a courageous effort, but William Perlberg and George

Seaton have done it with gratifying results. "Counterfeit

Traitor" is a tense and romantic storv of real life events that

should mean money in the bank for exhibitors. V/illiam

Holden and Lilli Palmer, as the Allies informers, are a good

team and give excellent and convincing performances. The

picture v/as shot on actual locations in Berlin Hamburg,

Copenhagen and Stockholm, giving added authenticity to

the production. Holden and Miss Palmer are the only players

well known to American audiences, but they have been surrounded

with a capable supporting cast, each a native of the

country he or she represents in the re:;pective roles. Fine

color by Technicolor is another plus to this gripping story of

intrigue and espionage which is interspersed v/ith a tragic

romance. The escape sequences in the latter part of the picture

are as gripping as any ever seen in a so-called cloakand-dagger

feature. Produced by Perlberg and directed by

Seaton, the screenplay by Seaton was baced on Klein's book.

A fine musical score was created by Alfred Mewman.

William Holden, Lilli Palmer, Helo Gutschwager, Hugh

Griffith, Erica Beer, Phil Brown, Ejner Federspiel.

Don't Knock the Twist F l^°l ^^Z.

Columbia (622) 87 Minutes Rel. April '62

Although the Twist dance craze is repjortediy waning in

many U.S. cities, it is still popular with the teenagers and is

catching on in Europe and Japan, so this ioUow-up to Sam

Katzman's "Twist Around the Clock" will make a sircng

programmer generally with Chubby Checker, Mr. Twist himself,

for marquee drcrw. Checker has developed into an

ingratiating performer and, of course, he puts over such songs

as "Twistin'," "La Paloma Twist" and the title tune in fine

fashion. Best of the other specialty acts are Vic Dana, who

warbles the plaintive "Little Altar Boy" and the Dovells,

who siam out "Bristol Stomp." Gene Chandler's "Duke of

Earl" is a ridiculous impression. There are 13 songs in all.

The story by James B. Gordon is adequate as a frame for

these specialties and gives the striking Mori Blanchord the

opportunity to shine as a fashion designer whose jealousy

almost wrecks a TV Twist show. Georgine Darcy, who

twists with Stephen Preston, and the rugged Lang Jeffries,

also take part in the film's romantic triangle. Two old-timers,

the fluttery Nydia Westman and Frank Albertson, contribute

good bits. Kotzmon knows the sure-fire formula for a film

aimed at neighborhood houses and the drive-ins. A Four Leaf

production directed by Oscar Rudolph.

Chubby Checker, Gene Chandler, Vic Dana, Linda Scott,

Lang Jeffries, Mari Blanchard, Georgine Darcy.

The Man Who Shot Liberty Valance F Western


that despite a notable cast and one of our great directors,

John Ford, it adds up to nothing more nor less than a superbly

photographed satire on all the westerns ever made.

If for that reason, and no other, it is not to be misled. An

adult audience in a packed public theatre, where it was first

screened for the press, laughed, groaned and commented so

audibly and derisively that a well-disposed reviewer could

only be embarrassed for its makers. It would appear unnecessary

to remind producers that people see so many we t-

erns of every type on TV nowadays that they know all the

answers. But, if a reminder is needed, this picture will serve

very well. Viewpoint of this reviewer is neither critical nor

categorical but strictly: how many tickets will it sell? This

one should sell a lot of tickets—to people who like to laugh.

The abundance of unnecessary violence will probably cause

PTA and related organizations from coast to coast to scream

with pain. Edmond O'Brien, as a drunken newspaper publisher,

pulls the picture out from under his costors with a

performance of Shakespearean magnitude.

James Stewart, John Wayne, Vera Miles, Lee Marvin,

Edmond O'Brien, Andy Devine, Ken Murray.

The reviews on these pages may be filed for future

loose-leaf binder; (2) Individually, by company. In

GUIDE three-ring, pocket-siie binder. The latter,

may be obtained from Associated Publications,

of the following (1) n ony standord three-ring

- _ - -. -. ,-, ... the BOXOFFICE PICTURE

including a year's supply of booking and daily business record sheets,

825 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid.

2622 BOXOFFICE BookinGuide April Hi, litfij


. . The

. . Everything

FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs

THE STORY: "Counterfeit Traitor" (Para.)

As Erickson, an American-born Swedish oil importer,

Holden is recruited by the Allies to serve as a spy during


World War II. His free access to Germany makes him a per- ,

feci agent. He pretends to become a Nazi sympathizer, there- ocol

by arousing the anger ol his family and friends. In Germany,

Holden meets Lilli Palmer, a German girl who wonts to free

her country of the Nazi regime. Working together, they fall

in love during their underground operations. When Lilli is

exposed and imprisoned, Holden has the horrifying experience

of watching her executed. He continues his work for the

Allies until he, loo, is exposed by a Nazi youth and then

comes the ordeal of escaping from Germany to Sweden,

which he accomplishes with the aid of underground operatives

in Germany and Denmark. His work done, he feels that

his efforts have helped to shorten the war.


Arrange book tieups with book stores. Hold sp>ecial screening

for newspaper correspondents who covered the last war.

Describe a "spy" who will be sent out to roam the streets and

offer a prize to the person who identifies him.


So That a Million Men Might Follow, One Man Opened the

Way . True Story of the Mo:;f Exciting Spy Adventure

of World War II . . . The Story

Woman Spy Who Fell in Love .

o) a Secret Agent and a

Was Counter-

!-vi: Except Their Love










. . NOW

, . tree

. . sends


UTES: 20/ per word, minimum $2.00, cash with copy. Four conaocutlvo insertions for prico

CLOSING DATE: Monday noon preceding publication date. Send copy and

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •


WANTED. II you can

11 advertising, we have the deal. Out-

[>or advertising in conjunction with Theirs

Frame Service. Protected territory.

1 opportunity to build lor the luture. For

(tails contact: Romor-Vide Co., Chetek,


'Experienced drive-in theatre nianagen

anted . . . Call BE 3-4060, Chicago.

Drive-in manager. experienced and

mdable, midwest town ol 22,000. Comete

knowledge; buying, booking, opering.

Year round job. State experience,

ilerence and salary. Boxollice 9458.

Manager lor leading independent drive-

1. Located in ideal size Deep South City.

community lor iamily man. Prest\d

employes know ol opening. Boxollice


District Manager presently employed

'oking lor better opportunity. Age 40,

Imily. Boxollice 9452.

Projectionist available May 15, will go

lywhere. Can manage small theatre,

iipitol Theatre, Morrison, Illinois.

[Manager: Immediate assignment, top

'tch experience. Boxollice 9461.

, Manager: 23 years successlul experience

il phases theatre work including advering,

exploitation, concessions. Write

'ixolfice 9464.



pes that sparkle . . . guaranteed to

11 . . . customized .


Dmmercial Sound Service, P. O. Box 5.

illphur Springs, Texas.


Bingo more actioni $4,50 M cards. Other

ivailable, on, oil screen. Novelty

Co., 106 Rogers Ave., Brooklyn,

[Build ,ouim attendance

aiienconce with real Hawaiian

chids. Few cents each. Write Flowers of

Bmgo Cards. Die cut I, 75-500 combinans.

1, 100-200 combinations. Can be

ed for KENO, $4.50 per M. Premium

|Oducts, 339 West 44th St., New York

(Exploitation and Burlesk leotures crvail-

>le. Write Mack Enterprises, Centralia,


i.ITH PICTURES. Personalized heralds

^ndow cards and calendars. Advertise

ore than one picture at a time. 500 herds

$1.75, 15 window cards $1.95 ad

I3t 35c. Write for samples. Buy direct,

"'pieman- Fepco Theatre Advertisers,

I'X 795, Omaha, Nebraska.


|Action . . . Camera . . . Roll 'em . . .

|inco produces professional merchants

.reen ads


. crews

lilm in Motion on the spot screen ads,

i'jUj^'''"^^^' sports, news items in


I'livery, satisfaction guaranteed. Box 1595,

olumbia. South Carohna


Free Sample. QUIKWAY dry concenjite

lor lountain, Sno-Cone flavors, slush,

V oc°'' J>ackage makes 1 gallon for

^- ^"-"^'^ ""'" °"'^

Ia'y STOUP CO O. Box 4773, Balti-

|!re II, Marylar

|Wanled to buy: Old Film Daily yeariOks,

stills, posters, pressbooks, misc.

,)vie material. Memory Shop, Box 365

'oper Station, N.Y.C. OR. 3-2404

Film Daily Yearbooks for 1940

Id 42. Woodrow Gabbard, 625 S. Clairmt,

Springfield, Ohio.

OXOFFICE April 16, 1962



RED MciiqufL- UtlLTs, lit all signs. 4"-

40c; 8"-60c, 10"-75c; 12"-$1 00, 14"-$1.50;

16'--$1.75; 17"-$2,00; 24"-$3.00 (10% discount

100 letters or over $60.00 Ust).

S.O.S., 502 W.