Brand Strategy - Naples, Marco Island & Everglades

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Brand Strategy

Marketing Objectives

• Build brand and destination awareness

• Increase lodging occupancy and Average Daily Rate

2013 Brand Strategy

Define our upscale, luxury brand and separate ourselves from the

competition

Key Messages

• Paradise Refined and Redefined

• Florida’s Paradise Coast

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Table of Contents Brand Strategy ! ! ! ! ! ! ! ! ! ! ! !3! ! The Naples, Marco Island Everglades Brand! ! ! ! ! !4! ! Creative Strategy! 5 2

Brand Strategy Marketing Objectives • Build brand and destination awareness • Increase lodging occupancy and Average Daily Rate 2013 Brand Strategy Define our upscale, luxury brand and separate ourselves from the competition Key Messages • Paradise Refined and Redefined • Florida’s Paradise Coast 3

Page 1: Brand Strategy PARADISE ! REFINED I
Page 5: Creative Strategy 2013 Creative Str

Brand Strategy - Naples, Marco Island & Everglades

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