Brand Strategy - Naples, Marco Island & Everglades
Brand Strategy - Naples, Marco Island & Everglades
Brand Strategy - Naples, Marco Island & Everglades
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Creative <strong>Strategy</strong><br />
2013 Creative <strong>Strategy</strong><br />
• Let our customers define their “Paradise”<br />
• Move from traditional monologue to a dialogue with customers<br />
• Replace headlines with storylines<br />
• Create 360-degree trans-media storytelling<br />
• Provide engaging content across social media platforms and the<br />
Internet<br />
• Create more videos for visual storytelling<br />
• 12 times more likely to be shared<br />
5
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