Marketing Turnaround Services in Challenging Times
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Marketing Turnaround Services in Challenging Times

Marketing Turnaround Services

in Challenging Times

Wednesday, January 23, 2013

The University Club


Amid all the buzz of social media as a marketing platform, have you often wondered how this tool could be applied in the turnaround

profession—or considered the risks such marketing tools might pose? This program will provide restructuring professionals with

the tools to market effectively while recognizing and avoiding legal and ethical traps that can damage their reputation and,

in the worst case, put one at risk of legal sanctions. Afterwards, plan to join attendees at The Gage for some in-person TMA

social networking.

1:30 - 2:30 p.m.

Intersection of Marketing,

Networking, and

Business Development

Internationally recognized management

consultant Susan R. Sneider, founder of

New Vistas Consulting, will speak on the

subtle and profound differences plus the

critical intersection between the three

key components of rainmaking success:

marketing, networking and business

development. She will provide participants

with a framework from which to develop

both individual and group marketing and

business development plans.

The well-known author of the American

Bar Association’s bestseller, A Lawyer’s

Guide to Networking, Ms. Sneider is an

experienced general counsel, marketing

and business executive and educator.

2:30 - 3:15 p.m.

Using Social Media

Catherine Sanders Reach, Director of Law

Practice Management and Technology at

the Chicago Bar Association, will present

on how to make the best use of social

media platforms such as LinkedIn and

Twitter. Ms. Reach has helped legal

professionals navigate new technology,

including social media, for more than 10


She will discuss the platform strengths

and weaknesses for reaching specific

audiences, how to build your personal

brand and establish yourself as

an expert, and tips and tricks to

maximizing participation while minimizing

time commitment.

5:00 p.m.

Networking Reception

The Gage

24 South Michigan Avenue

3:30 - 4:30 p.m.

Marketing Ethically

Panelists the Hon. Timothy A. Barnes

(U.S. Bankruptcy Court, Northern District

of Illinois), Daniel P. Wikel (Managing

Director, Huron Consulting Group),

and Aaron L. Hammer (Partner, Sugar

Felsenthal Grais & Hammer LLP) will

identify the ethical landscape, rulebased

boundaries, and moral hazards

faced by attorneys and other turnaround

professionals in the new marketing order.

The discussion among this mixed panel—

a sitting bankruptcy judge, a restructuring

and turnaround professional, and a

commercial bankruptcy attorney—will

include practical advice on breaking

through the “content clutter” of web

and social media marketing to enhance

one’s brand and pursue business

opportunities without running afoul of

the legal and ethical obligations and of

public perception. The panel will also

highlight practical and technical issues

of engagement retention in light of

firm or individual capabilities,

measurement metrics, and post

engagement disclosure.

Marketing Turnaround Services

in Challenging Times

Wednesday, January 23, 2013

The University Club


Registration can be completed as follows:


Mail your completed registration form

and payment to:

TMA Chicago/Midwest Chapter

Christine Glatz

P.O. Box 33

Frankfort, IL 60423



Fax the completed registration form

along with your credit card payment

information to:

(815) 469-1901

Attn: Christine Glatz


Workshop Reception Workshop &

Only Only Reception

TMA Member: q $85 q $50 q $110*

Non-member: q $130 q $85 q $190

NextGen/Student Member: q $50 q $50 q $75

*a savings of $25!

RSVP by January 18, 2013.

Continuing education credits and MCLE credits have been applied for.


q Check enclosed

payable in U.S. funds

to TMA Chicago/

Midwest Chapter

q Please charge my:

q Visa

q MasterCard

q American Express


1:00 p.m. Registration

1:30 p.m. Intro to Business


2:30 p.m. Using Social Media

3:30 p.m. Marketing Ethically

5:00 p.m. Networking Reception

The Gage

24 S Michigan Ave

Credit Card Number

Expiration Date

Total Amount Paid


Full Name

Name as it is to appear on Badge



City State Zip




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