Boxoffice-December.17.1962

DECEMBER 17, 1962
/he
TuAe e^^^^^m&to&n. r

2a
WILLIAM
Get Ready for the
King of Adventures
TREVOR
Samuel G. [nge
production niicuoo
^a^
co-starring
Selected Pre-Release
Engagements For
Yours For
FEBRUARY
HOLIDAYS!

: llklitor:
, Telcpluine
.Equipment
J"w fp'^?;^-^, t-^^^^^^^!^^fV'
d
* '^^S^M'!^/-^^f1Cf^''-'^^^ff^^'-'. '-/y-K.
Waj^oftkey?i(>Ttum7^c^^
\ NATIONAL FILM WEEKLY
iblislied In Nine Sectinnal Editions
BEN SHLYEN
ilor-in-Chief and Publisher
lALD M. MERSEREAU, Associote
Publisher & General Manager
E SHLYEN ....Managing Editor
iH FRAZE Field Editor
STEEN Eastern Editor
IS DUTRA Western Editor
THATCHER. . Editor
:RIS SCHLOZMAN Business Mgr.
nation Offices: S25 Van liiuuf lilvd.
as City 24. Mo. Jesse Sliljuu. MiUi-
.Morris Sdiluzniiin. Business
iger; IIubIi Krj/e. l-'ield Editor; 1. L.
:lier, Editor Tlie Modern TiieaUe
on. Telepllone CHestmit 1-7777.
^eadon 6
LjreetiInad
f'
irial Offices: 1270 Slxtli Ave.. Hoclie-
Cenler. New Vorii 20, N. Y. Uonald
Mersereau. Associate Publisher &
ral iManagei ; Al Steen, Eastern Edi-
'I'elepllone COlumbus 5-6370.
al Offices: Editorial—920 N. Mich-
Ave.. Cliicago 11. III.. Ifrances B.
Superior 7-3972. Adver-
;—5809 North Lincoln. Louis Uidier
Jack lirodericli. Telephone LUngbeach
U.
ern Offices: Editorial and Film Adver-
;—6362 Hollywood Blvd.. Hollywood
Cal., Chils Dutra, manager. Telei
Hollywood 5-1186. Eqiiipiuent and
l''ilm Advertising—New York Lire
2801 West SL\tli St.. Los Angeles
.
Liilif. Bob Wettstein. manager. Tcle-
; nUiikirk 8-2286.
on Office: Antliony Gruner, 1 Wood-
Way. Kinchley. No. 12. Telephone
ide 6733.
e MOUEliN TilEATUli; Section is ind
in the first issue of eacii month.
ita: Jean Mullis, 1'. 0. Box 1695.
ly: J. S. Coniiers. 140 State St.
moie: Ucorge Browning. 119 E.
th
St.
ui: Guy Livingston, SO Buylston.
istoii,
Mass.
otle: Bhinclic Carr. 3UI S. Church.
luiati: Frances llaiifoid, UNiversity
7180.
laud: W. Wind Marsh. I'lain Dealer.
nbus: Kicd Oestreiclier. 52V4 W.
irth
Broadway.
s: Mable Guinan, 5927 Winton.
;r: Bruce Marshall. 2881 S. Cherry
ly.
Moines: I'at Cooney, 2727 49th St.
lit: II. V. lieves. 906 Fox lliealre
Jg., woodward 2-1144.
ford: Allen M. Widem. CH. 9-8211.
napolis: Norma Geraghty. 436 N.
inois
St.
onville: liobert Coinwall. 1199 Edgeod
Ave.
)his: Null Adams. 707 Spring St.
li: Martha Lummus. 622 N.E. 98 St.
alikcc: Wm. Nicliol. 2251 S. Laylon.
eapolis: Paul Nelson. 3220 Park Ave.
. . . AND
ik
BEST
WISHES
FOR A MOST
JOYOUS YULETIDE
MAY 1963
OrlKiris: Mrs. Jack Anslet. 2268V4
Claude Ave.
lom^i City: Sam Bnink. 3416 N.
igiiiia.
i.i: Iriin- Baker. 5108 Izard St.
delplii:i: Al Zurawski. Tlie Bullethi.
1)111 th: II. F. Klingensniith. 516 Jeane.
Wilkinsburg. Cllurcbill 1-2809.
and. Ore.: Arnold Marks. Journal,
deuce: Guy Langley. 388 Sayles St.
Louis: Joe & Joan Pollack. 7335
altsbury. University City. PA 5-7181.
Ukc City: H. Pearson, Deseret News.
Francisco: Uolores Bariisch. 25 Tay-
St.. Oltdway 3-4813: Advertising-
IT Novvell. 417 Market St.. YUkon
953".
ington: Virginia It. Collier. 2308
limead Place. N. W.. DUpont 7-0892.
In
Canada
real: Room 314. 625 Belmont St..
les
Larocliclle.
lohn: 43 Wateiloo. Sam Babb.
ito: 2675 Bayview Ave., Wlllowdale
t. W. Gladlsb.
»uver: 411 Lyric ITicatre Bldg. 751
anvllle St.. Jack Droy.
ipeg: The Tribune. Jim Peters.
:mber Audit Bureau of Circulations
Id Class postage paid at Kansas City.
Sectional Edition. $3 00 per year
inal Edition, $7.50.
CEMBER 17, 1962
82 No. 9
REWARD YOU WITH ALL
THAT YOUR AMBITION DEMANDS
T
H
E
BOXOFFICE STAFF

Ibny's got
Women
Trouble!
"Entertainment spelled with a capital "E"-to make i
or background enjoy themselves hugely.. .to gladdi

! cash register of any exhibitor." -Motion Picture Daily
H 4
EDYWITH
SURE-FIRE AUDIENCE APPEAL!"
— Boxoffice
IbNY CUHUS
/A/H£R/rS...
...AND A TO/VOFjOy/
LARRY STORCH- MARY MURPHY
EDWARD ANDREWS- KAREN SIEELE
KEVIN McCarthy • Howard morris • warren sievens • stubby kaye
Written by
HARGROVE • Directed by NORMAN JEWISON Produced by STAN MARGULIES
A Curtis Enterprises Production •
A Universal Release
in EASTMAN COLOR PANA VISION^
WaITU YOU SEE THEIR
HILARIOUS ADVENTURES
AND ALSO STARRING
®WALT DISNEY PRODUCTIONS
ids of audiences anywhere and regardless of age

UA to Release 70 Films
In Next Three Years
NEW YORK—More than 70
major pictures,
of which 30 are completed or in the
final shooting stages, will be released by
United Artists during the next three years.
according to Arthur B. Krim. president.
In the latest of his periodic "progress
reports" to the press on Monday
i lOi , Krim
said that again UA offered a concrete commitment
for a three-year program in the
tradition of forward planning which had
been a pattern in past years.
The 70-picture lineup. Krim said, guarantees
a mimmum of two releases per
month from the company over the 1963-65
period "even if we do not add a single picture
to our program as it stands today. He
said, however, that other pictures also will
be added.
"Right now." he continued, "we could assure
exhibitors throughout the world of
their greatest single source of film supply
for the next three years."
The current picture inventory—30 completed
or in final shooting stages and 40
others in advanced stages of preparation
is the largest in United Artists' history.
The company's investment in already completed
pictures, those in production and
ones in release but not amortized is more
than SIOO.000.000. Krim said.
"In an industry where progress is
measured by product," Ki'im said, "our
firmly committed program can be cited as
evidence that United Artists and the
many talented independent producers associated
with UA are meeting exhibitor
requirements for a long-range program of
top quality motion picture entertainment."
Declaring there would be no "dead
periods" on the slate, Krim said that while
he could not break down the releases as to
dates, UA would deliver a minimum of two
pictures per month. He said the three
most costly pictures would be "The Greatest
Story Ever Told." "It's a Mad. Mad.
Mad. Mad World" and "Hawaii." The first
two will be in Cinerama. Krim said consideration
was being given to other Cinerama
pictures but that no commitments
had been made.
The Premiere Showcase plan, he said,
had been a complete success, adding it
had boosted New York grosses by 31 per
cent, resulting in more and faster returns
on the investments. He said the 1962 ninemonth
statement indicated that the company
was heading for the highest grossing
year in its history and that future projects
gave every expectation of continuing
growth in gross business through 1965.
Also attending the conference were
Arnold Picker. Gene Picker. James Velde.
David Picker. Fred Goldberg. David Chasman.
Gabe Sumner and Meyer Hutner.
Completed productions include: "Taras
Bulba." "Two for the Seesaw." "A Child Is
Waiting." "Five Miles to Midnight." "The
Grand Duke and Mr. Pimm," "The Lonely
Stage." "The Caretakers." "Johnny Cool,"
"Dr. No." "Tom Jones," "The Mouse on the
Moon," "The Great Escape," "Flight From
Ashiya," "Summer Flight," "Electra." "The
Diary of a Madman," "Nathaniel Hawthorne's
Twice Told Tales," "Bird of Paradise,"
"Buddha." "The Cool Mikado."
Films nearing completion or being lensed
include: "Irma La Douce." "It's a Mad.
Mad. Mad, Mad World," "The Greatest
Story Ever Told," "Toys in the Attic," "Call
Me Bwana," "McLintock!" "The Lilies of
the Field," "The Pink Panther," "Muriel,"
"Ceremony."
?gc Plans lo BuUd
50 New Theatres
BEVERLY HILLS — National General
Corp. president Eugene V. Klein has announced
expansion of NGC's theatre construction
plans to include 50 new indoor
and drive-in theatres at a cost of approximately
$30,000,000. to be erected within the
next three and one-half years.
Plans will be submitted for government
approval in line with the consent decrees.
Klein said. Most of the new theatres, he
continued, will be drive-ins, averaging 1,000
cars each and ranging in cost from $700,000
to $1,000,000. Indoor theatres will be built
in shopping centers at an average cost of
$500,000 and with capacities of 800 to 1.000
seats.
The announcement is an expansion of
NGC plans revealed in August. 1961. calling
for 29 new theatres costing $18,500,000. The
program will add at least 40 theatres to the
220-house circuit.
The construction, Klein
said, is completely reversing "the trend to
dispose of our theatres without replacing
them." In the last year, the circuit has
disposed of only four theatres.
"Theatre operation." Klein said, "is the
most important pai't of our business. We
have been able to prove very dramatically
that we can make money in this operation.
We have been able to come up with the best
operating earnings in the worst product
year the industry has shown. It indicates
that we are not squandering our stockholders'
funds.
"We feel." he continued, "there is a
definite upsurge in sight in production and
in theatre attendance, and that there certainly
will be sufficient product coming to
waiTant our attention."
Klein is supervising the expansion with
the assistance of Irving H. Levin, executive
vice-president, and Robert W. Selig,
general manager of theatre operations.
Currently nearing completion for the
circuit are shopping center theatres in
Thousand Oaks, Northridge and Palos
Verdes, all in California, and Albuquerque,
N.M. Two others have been completed: the
Thunderbird Drive-In in Phoenix, and the
Pox Theatre in Fort Collins, Colo. The circuit
recently broke ground in San Jose on
an $800,000. 1.100-car drive-in.
In addition to the proposed construction,
NGC has renovated 19 theatres in the last
year, with seven slated for 1963 to cost
about $750,000.
United Artists executives, at a "Progress Report" conference, heard Arthur
B. Krim, president, seated at center, reveal that 70 major films are scheduled by
the company tor release in the next three years. Standing, left: Eugene Picker,
vice-president: right, Robert S. Benjamin, chairman of the board. Seated, left to
right: Arnold M. Picker, executive vice-president; Krim, and James R. Velde,
vice-president.
Herman Silver to Head
TOA Public Relations
NEW YORK—Herman Silver has been
appointed director of public relations for
Theatre Owners of America, replacing Al
Ploersheimer, who resigned to enter the
electronics supply business.
Silver, who has been in the motion picture
industry for more than 25 years, began
his career in the publicity department
of Loew's Theatres where he served
as theatre press agent and publicity writer.
Following army service in the Pacific in
World War II. Silver spent 14 years with
Columbia Pictures as exploiteer. press representative,
advertising copywriter, copy
chief and in a general executive capacity.
Recently he served as copy supervisor on
the Paramount account at Lennon & Newell.
BOXOFFICE December 17, 1962

which
blank
Manulis to Make 4-Star's
First Theatrical Film
HOLLYWOOD—Four Star's president
Thomas J. McDermott announced the signing
of Martin Manulis to produce the company's
first venture into their previously
announced feature film plans. In addition
to launching Four Star's feature film program.
Manulis will also contribute his talents
to the company's many television ventiu-es.
Manulis brings with him several important
story properties for motion pictures.
Already in script form are "The
Out-of-Towners." an original screenplay
by the Pulitzer Prize-winning author Tad
Mosel. and "Cassandra at the 'Wedding.
an adaptation of a novel by Dorothy Baker.
Thi'ough his television production of
"Playhouse 90." Manulis gained national
recognition. He recently finished the motion
pictuiT "Days of Wine and Roses."
which Warner Bros, is releasing this month
in order to qualify the picture for Academy
Award consideration.
McDermott stated the company is still
proceeding on the development of their
previously announced property. "Carry
Back. " is also slated for feature film
production.
Latest Green Sheet Lists
Five for Family Ratings
NEW YORK—Ten pictures were listed
as suitable for adults and mature young
people and four were rated for adults in
the November-December issue of The
Green Sheet, issued by the Film Estimate
Board of National Organizations. Five were
given family ratings and six w-ere classified
for adults, mature young people and young
people.
In the adults-mature young people
bracket were Columbia's "Barabbas," "The
War Lover" and "We'll Bury You!": MGM's
"I Thank a Fool." "Mutiny on the Bounty"
and "Period of Adjustment": Warner Bros.'
"Gypsy" and "What Ever Happened to
Baby Jane?" and United Artists' "Manchurian
Candidate" and "Pressure Point."
Rated for adults were Warner Bros.'
"The Chapman Report": United Artists'
"Two for the Seesaw": MGM's "A 'Very
Private Affair" and Paramount's "'Who's
Got the Action?"
Tagged as family entei-tainment were
MGM's "Captains Courageous," "Billy
Rose's Jumbo" and "Kill or Cure": Paramount's
"It's Only Money" and Disney's
"The Legend of Lobo."
In the adults-mature young peopte-young
people group were Paramount's "Girls!
Girls! Girls!" and "Wonderful to Be
Young": MGM's "Escape From East Ber-
Un": 20th Century-Fox's "The Lion" and
"The Longest Day" and Davis-Royal's "The
Reluctant Saint."
'Europa' Short Is Free
NEW YORK—"Europa." a new color cartoon
that capsules 2.500 years of history in
ten minutes, is playing with top-gi-ossing
features in its first key city engagements,
Robert Finehout, Association Films' theatrical
vice-president, reports. The short is
available to theatres free through Association
Films' booking service. Theatrical Film
Distributors, headed by Harry Willard. The
film was produced by Pelican Films for the
EXiropean Community Information Service.
BOXOFHCE December 17, 1962
COMPO Asks for Data
On Payment of Taxes
NEW YORK — The Council of
Motion
Picture Organizations took the first step in
its admission tax elimination campaign
last week w'hen it sent out an appeal for
data to be placed before members of Congress.
COMPO's national tax campaign committee
sent letters to all theatres charging
more than $1.05 and asked them to send to
Price Waterhouse & Co. the amount of
federal admission tax they paid during the
year ended last September 30 and the
number of their theatres that paid the
tax.
The letters pointed out that before
COMPO could approach Congressmen to
request their aid in the project, it was
necessary to have authentic information
as to 111 the total amount of tax money
paid by theatres and i2i the number of
theatres paying the tax.
The letter continued:
"We are advised that it is not difficult,
as a quick reference to your quarterly excise
tax retm-ns will give you your figures.
As Congress will convene January
1 and present indications are that the Administration
will introduce tax reduction
bills early in the session, it is imperative
that we have this information as soon as
possible. Therefore, we urge that you have
somebody fill in the blank in the enclosed
letter and mail it back to Price Waterhouse
& Co.. which will hold all figui-es
and correspondence in complete confidence,
using these figm-es only to obtain
a total tabulation."
The tax committee consists of C. Elmer
Nolte and LaMar Sarra. cochairmen: Edward
Cooper. William Namenson, Richard
Walsh and Charles McCarthy.
Meanwhile, COMPO has sent a "position
paper" to campaign committees outlining
reasons why the federal admission
tax of ten per cent above SI should be repealed,
McCarthy said that while the brief
Mochrie Willing to Talk
Adjustments on Xings'
NEW YORK—The door still is wide
open for exhibitors to discuss adjustments
on "The King of Kings," Robert
Mochrie, vice-president and general
sales manager of Metro-Goldw>-n-
Mayer, told Boxoffice last week.
Asked to comment on the critical
remarks and charges of unkept promises
on adjustments expressed at the
recent Allied States Ass'n convention
in Cleveland, Mochrie said his exchange
of letters on the issue last August
with Marshall Fine, then president
of Allied States, told MGM's position
which had remained unchanged,
Mochrie said he was ready to talk
with exhibitors on "King of Kings" or
any other subject at any time.
statement outlined reasons for the tax
elimination, it lacked one important fact
which would be supplied later. That was
the total amount of the admission tax
paid by theatres. He explained that as
soon as the tax total was available, it
would be mailed to campaign committees.
The "position paper" in full foUow's:
"Our position is a simple one: The
United States government is taking away
from the motion pictui-e theatres of the
i
country dollars a year. The motion
pictm-e theatres need this money. The
i
ten per cent tax on admissions over $1 is
being collected principally from theatres
in central business districts.
"Due to many causes, attendance at these
theatres has continued to decline. The
result has been that many have been
forced to close and others are operating
either in the red or on the verge of it. The
effect of this decline is not confined to the
theatres themselves. It is spread over all
the other business establishments in the
neighborhood, for when theatres are in a
healthy condition they attract large
crowds of people and the presence of these
people is of benefit to other businesses in
the area.
"Food, clothing, transportation and
many other allied industries are helped
by the motion picture theatre. Indeed,
when their local movie theatres have closed,
the businessmen of several communities
have raised money to keep them operating.
A few years ago the National Ass'n
of Real Estate Boards issued a statement
that closed film theatres cut realty values
and that a closed theatre is 'a community
problem,'
"Removal of the admission tax, therefore,
would help to keep these theatres in a
healthy condition and save the jobs of
their employes. It also would help numerous
other retail businesses."
The paper was drawn up by the campaign
committee so that all exhibitors
thi-oughout the country would know the
central arguments to advance to their
Congi-essmen for repeal of the impost, Mc-
Carthy said.
Crown Int'l Revenues Rise
In Each Quarter of Year
HOLLYWOOD — Crown
International
Pictures reports that bookings and revenues,
after one year of operation, have increased
in each succeeding quarter. Newton
P. Jacobs, president, says the second
and third quarters were 12 and 21 per cent
ahead of the company's maiden period.
Fourth quarter estimate is a 50 per cent increase
over the third period due to major
bookings on "First Spaceship on 'Venus,"
Technicolor-Totalvision feature now in 52
theatres in the Los Angeles area.
"Recent headlines on the new production
low for the year in Holl\-wood are the
best e\-idence that new- companies with
product are the exhibitors" most urgent
necessity," Jacobs said. "Response to our
company's eight featm-es and thr-ee special
short subjects has put us over the hump."

IN
NEW DISTRIBUTION METHOD
Fox Adopts
Pattern in N
NEW YORK—Begiimini; with its JanuaiT
release. "Sodom and Gomorrah." 20th
Century-Fox will adopt its ow^n Premiere
Showcase-type plan of first-ran distribution
in the New York metropolitan area, it
was announced Tuesday ill> by Seymour
Poe. vice-president in charge of world distribution.
The plan, patterned after the
successful Premiere Showcase formula developed
during the last yeai' by United
Artists, involves sliowing of first-run films
in all of the metropolitan population centers
simultaneously. Twentieth-Fox, thus.
becomes the first company to adopt the
procedure pioneered by United Artists.
"This will represent a new method of
distribution for this company in New-
York." Poe said, "based on our success in
other cities. The multiple run will be new
for us in this area, but it is very much like
what we have done elsewhere, and what
has been done locally in the Premiere
Showcase plan." A similar plan, he added,
has been used by 20th-Pox in Los Angeles,
Detroit, Philadelphia and Baltimore.
"Actually," Poe continued, "there is little
difference between what we are doing and
what has been done for some time by other
merchandisers. It has been said before,
but we are only catching up with the pattern
of distribution developed in recent
years by department stores, with their opening
of branch stores in heavy population
areas to supplement the downtown store.
"Henceforth, we are going to bring the
entertainment to the people, not ask the
people to come to the entertainment."
There was no announcement from Poe as
to which theatres would be involved in the
20th-Fox plan. When UA began its Premiere
Showcase plan in June, Loew's Theatres
refused to participate. Reportedly,
officials of RKO Theatres indicated this
week that they would not go along with the
20th-Fox plan.
Bob Conn, executive assistant for domestic
sales, and Abe Dickstein, eastern
division manager, were credited by Poe for
THE COVER PHOTO
The illustration on this week's cover
shows how Lester PoUock, manager of
Loew's Theatre, Rochester, N.Y., on one
occasion utilized the lower boxes to
give a Christmas atmosphere. On the
other side of the house, he used an outdoor
scene of children, Santa Claus and
a Christmas tree with flickering lights.
The effect was further enhanced by
dimming the house lights and spotlighting
the boxes to pick up the day-
H-Io painted figures. Simultaneously,
*he proscenium lights went on and the
s; rren curtains opened, with a Christrii-is
Greetings message on the screen
fo;=:!ived by a recording of Mario Lanza
siEjlng "Ave Maria."
'Showcase
Y. Area
their work in bringing about the 20th-Fox
plan.
"We take this step." Poe said, "to redeem
further our pledge to adopt modern
merchandising methods in proof of the
overall company streamlining plans laid
dow-n by om- president. Darryl F. Zanuck."
"Sodom and Gomorrah" is a spectacular
drama produced by Titanus and released
by 20th-Fox. with Goffredo Lxsmbardo as
producer and Robert Aldi'ich. director. The
De Luxe Color film stars Stewart Granger.
Pier Angeli, Stanley Baker, Rossana Podesta
and Anouk Aimee.
Fox Studios to Reactivate
With 'Sound of Music'
HOLLYWOOD—Twentieth Centm-y-Pox
Studios, idle in recent months, will resume
production with "The Sound of Music" and,
according to production chief Richard
Zanuck, has a number of deals "with top
personalities now in negotiation which will
put 20th -Pox back into full production this
summer."
Zanuck announced also that Ernest Lehman,
who wrote the screenplay for "West
Side Stoi-y," has been signed to screenplay
the Rodgers & Hammerstein musical and
will start work Januai-y 14. Filming on the
picture is scheduled to start this summer
with interiors shot in the studios and exteriors
in the Austrian Alps. Screen rights
to "The Sound of Music" were acquired in
1960 at a reported cost of $1,250,000.
Steve Broidy Selected
For 1963 Judaism Award
LOS ANGELES—Steve Broidy, president
of Allied Artists, has been selected for the
1963 American Judaism Award to be given
for the first time on the west coast by the
Union of American Hebrew Congregations
and the Hebrew Union College.
Broidy will receive the award for "distinguished
achievement on behalf of both
Jewish and general community causes," at
a $100 per person dinner on January 23.
Money will be used to aid the annual combined
campaign for the two Reform
Judaism institutions.
Pintoff Shorts Handled
By Beta Films, Europe
NEW YORK—Pintoff Productions, producer
of "The Shoes," live-action featurette,
and the animated color shorts, "The
Old Man and the Flower" and "The Interview,"
has concluded a distribution agreement
with Europe's Beta Films for Continental
distribution of the three short
subjects.
"The Shoes" is cuiTently playing at the
Baronet Theatre in New York while "The
Old Man and the Flower" will open late
in December.
Para., Reade-Sterling
To Coproduce Film
NEW YORK—Paramount Pictures and
Walter Reade-Sterling, Inc., have closed a
coproduction agreement for "The Love
Goddesses," according to George Weltner,
executive vice-president of Paramount, and
Walter Reado jr., board chairman of
Reade-Sterling.
4i

has
Schneer Plans World Tour
To Promote His 'Jason'
LONDON—Producer Charles H. Schneer,
who is now editing his color production.
"Jason and the Golden Fleece" for Columbia
Pictures release, following 18 months of
production, including special effects
photography, will screen the picture to
start off a world wide campaign at Columbia's
Latin American sales conference in
Santiago, Chile, in January.
Jonas Rosenfield jr., Columbia vicepresident
in charge of advertising, publicity
and exploitation, will supervise the overall
merehandising campaign, budgeted at $1.-
000,000. Some foi-m of bonus system for
theatremen who establish record business
in their respective houses is planned by
Schneer, similar to that launched for his
"Mysterious Island" in the United Kingdom,
he said.
"The theatre manager and his exploiteer
are an integral part of the big sell,"
Schneer declared. "We intend to give them
every support, cooperation and incentive to
realize the biggest possible boxoffice
p)Otential."
Yorkin-Lear to Produce
Pictures for UA in '63
NEW YORK—Bud Yorkin and Norman
Lear, the producing-directing-writing team
who are completing production of "Come
Blow Your Horn" for Paramount, have
signed a multiple-picture deal with United
Artists.
Their first picture under the new pact
will be "Everybody Loves a Lover," a
comedy in color which will go before the
cameras early in 1963. A second picture
will also go into production in 1963.
Yorkin and Lear produced many specials
for television, including the Danny Kaye
Show and the Bobby Darin Show, before
making "Come Blow Your Horn" with
Frank Sinatra starred. The team is also
preparing Tony Curtis' "Playboy" for Columbia
release.
NGC and Sunset Petroleum
Will Erect Apartments
LOS ANGELES — Two companies, National
General Corp. and Sunset Petroleum
Corp. have set a deal to erect a twobuilding
$15,000,000 luxury high-rise apartment
development on Wilshire Boulevard.
In making the announcement. National
General president Eugene V. Klein stressed
the fact that this is totally separate from
their theatre operations, "which is still our
major interest."
The apartment project involves two city
blocks, called Wilshire Square, near the intersection
of of Wilshire and Fairfax avenue.
There will be 400 apartments in the
two buildings, designed by Irving D. Shapiro
& Associates.
ConstiTiction is to start about next June,
with completion expected by the end of
1964. The unique design of the buildings
has five floors above sidewalk level for
parking, swimming pool and recreational
facilities on the sixth floor and the remainder
devoted to living quarters.
In view of National's announced plans
for wide expansion of its theatre operations,
Klein noted the "possibility" of a
motion picture theatre being included in
the lower area of the apartment complex.
BOXOFnCE December 17, 1962
MGM's 'Courtship Is Next
Hollywood Preview Film
NEW YORK— "The Courtship of Eddie's
"
Father been selected by the product
committee of Theatre Owners of America
as the next picture to be released under the
Hollyw'ood Preview Engagement plan. The
Metro-Goldwyn-Mayer film, which originally
was scheduled for Easter release,
now will be available March 15 at the request
of TOA. The selection of the picture
followed a series of meetings among MGM
and TOA officials, headed by Robert Mochrie.
vice-president and general sales
manager of MGM, and Nat Fellman, assistant
general manager of Stanley Warner
and chairman of the TOA product committee.
An extensive advertising and promotion
campaign is being prepared by MGM and
TOA for nationwide coverage. All TOA
theatres will use cross-plug trailers and
cross-plug lobby displays. There will be a
contest for all participating theatres.
"The Coui-tship of Eddie's Father" was
produced by Joe Pasternak and directed by
Vincent Minnelli with a cast headed by
Glenn Ford, Shii'ley Jones, Stella Stevens,
Dina Merrill, Roberta Sherwood, Ronny
Howard and Jerry Van Dyke.
At a press conference here Monday i.lO),
Fellman reviewed the steps leading up to
the release of the first Hollywood Preview
Engagement, "What Ever Happened
to Baby Jane?" He said the combined efforts
of distributors, exhibitors and producer
working in close harmony never was
better displayed than during the exhibition
of that picture.
Following the "ti-emendous" openings of
"Baby Jane," Fellman said, his committee
was beseiged by distributors with requests
to join in the project. He said that two
rules had to be followed; namely, any newsuggested
release date must be a non-holiday
week and ahead of its scheduled release
date, and it had to be a picture of
Christmas goodwill packages
And Cartoon Capers, too,
Merchant shows and giveaways,
A million things to do!
Special shows mean extra work.
Who says he should be jolly?
Ads to write, displays to build.
No time for hanging holly!
quality that would justify the time, labor
and money to be expended. He said "Eddie's
Father" fulfilled those requirements.
In general, TOA will follow the format
of unprecedented merchandising employed
with the first Hollywood Preview Engagement
film. Fellman said the ten-point program
provided:
• TOA guarantees playdates in every
key town.
• All engagements will receive special
consideration as to extended playing time.
• There will be a concerted and combined
drive by theatre advertising heads,
emphasizing the importance of special efforts
to guarantee the success of the treatment.
• The nucleus of a theatre advertising
group to work with MGM's advertising department
will consist of Ernest EmerUng
of Loew's. Harry Goldberg of Stanley Warner
and Fi-ed Herkowitz of RKO.
• Exhibitors will mn special trailers and
use lobby displays for four to six weeks in
advance of playdates.
• Exhibitors will agi-ee to cross-plug
trailers in all first-run theatres and, in
many cases, simultaneously in sub-run theatres.
• Recorded endorsement announcements
will run during intermission and in the
lobbies.
• There will be a patron contest, details
of which will come soon.
• Exhibitors are to obtain local cooperation.
A THEATRE MANAGERS CHRISTMAS
But, somehow, as THE DAY draws near,
The Showman's spirit rises,
He gets his family shopping done.
Remembers Mama's sizes!
The turkev"s in the icebox.
X^'ho'U work the Prevue shift?
Junior gets the rocket set!
Concessions needs a lift!
• A manager's contest will be conducted.
Mochrie said he was grateful for TOA's
acceptance of "The Courtship of Eddie's
Father" and said that "Baby Jane" may
not have been the success it was if exhibitoi-s
hadn't "gone after it."
Uh — guess we'll have our dinner
Before the shows begin,
S'pose I'll get another pipe?
Did the trailers all get in?
Um-m-m-Joe wants off on Christmas.
But who wiU run the show?
\^ill Mama like the negligee?
Our fwpcorn stock is low^l
A Showman's Christmas Season
Is as hurried as can be.
But still he loves the hectic pace.
A happy man is he!
For when he hears the children
Fill his theatre with mirth,
He knows he wouldn't trade his job
With any man on earth!
— Anonymous

Allied Gains Resurgence
At Cleveland Convention
By AL STEEN
NEW YORK—The recent convention of
Allied States Ass'n in Cleveland appears
to have re-established the organization as
a powerful exhibitor sroup which will have
a strong voice in industry affairs, according
to industry observers who were contacted
last week.
While it had been conceded that the two
previous Allied national conventions were
on the weaker side, mainly because of internal
dissension, the Cleveland sessions
brought out that there had been a rebirth.
There also was evidence of confidence,
as reflected by the interest in new equipment.
One supply manufacturer told
BoxoFFicE that if he had gone home the
first night after the tradeshow opening,
participation would still have been profitable,
indicating healthy sales. Another
large manufacturer said that he had made
three sales, with prospects for more—and
the product w as one that sold well into the
five-figure category.
On-the-floor comments by exhibitors at
the business sessions indicated that the
theatremen felt that, if they had complaints
on trade practices, they had a right
to get up and express themselves. It is reported
that there were many more
"squawks" behind the closed doors of the
board sessions than there were in the open
meetings, because there was some reluctance
on the part of the smaller exhibitors
to sound off with the press present. On the
other hand, several exhibitors did express
themselves on the premise that the problems
of small showmen and big operators
were the same.
A further evidence of the resurgence of
Allied strength was the big attendance at
the convention. Even in Ailied's peak
years, rarely did a convention di-aw as
many as 500 delegates and observers. The
460-plus attendance in Cleveland was almost
a record.
Jack AiTTistrong is taking over the presidency
with many problems still ahead, but
the outgoing administration has paved the
w-ay for a greater recognition of respect
for an association which, a few years ago,
had almost been given a "rest m peace"
wreath.
Urges Movie Guide Be Used
As 'Voice' to the Public
CLEVELAND — An Exhibitors' Release
Advisory Committee is being formed among
circuit and independent exhibitors in various
parts of the country to cooperate with
Movie Guide Magazine in its publication of
film features each month, according to an
announcement at the National Allied convention
in Cleveland.
Nathan E. Jacobs, publisher of Movie
Guide, said that the promotional magazine
will announce the names of the conmiittee
very shortly. Jacobs, in speaking at the
convention, urged the Allied leaders and
members who are not now subscribing to
the magazine, or who are ordering only a
token amount, to support Movie Guide as
the exhibitors' voice to the public.
"Use your Movie Guide as your voice to
the general public, to your legislators in
your state and in the nation's capital to
speak your own facts and your own overtones,
instead of depending upon tlie socalled
objectivity of the free press," said
Jacobs. "The press may have a far different
opinion of the public's welfare than
you have, due to the heavy pressure of
powerful lobbyists on influential organizations.
"Use Movie Guide to counter the unfair
reviews of motion pictures in the same
newspapers in which you spend so many
hundreds of thousands of dollars. Our
brief research showed that more people
believed the so-called critics more than
they believed the theatre's copywriters."
Jacobs said that Allied members expressed
much enthusiasm about Movie
Guide and reported wide acceptance by
their patrons after the appearance of the
first issue.
Several Allied groups, which have not
been active in the promotion of Movie
Guide in their areas, have promised active
programs of support to bring meaningful
circulation of the magazine in their areas.
The offer of the back page for local advertisements
by theatres and merchants
has been accepted by more than 70 per cent
of the exhibitors, according to Jacobs.
Resolution Endorses International Film Awards
DETROIT—George Stern, chainnan of
the Allied Resolutions Committee, has released
the text of a resolution endorsing
the International Film Awards which was
passed by the board of directors of Allied
States Ass'n of Motion Picture Exhibitors
at the recent annual meeting held in
Cleveland as follows:
"WHEREAS, the International Film
Awards Dimier-Dance sponsored by the
Independent Film Importers and Distributors
of America, Inc. will be held on Jan.
8, 1963, at the Hotel Americana in New
York, and
"WHEREAS, the event has as its purpose
the promotion of motion pictures from
abroad designed for theatrical exhibition in
this country, and
"WHEREAS, foreign motion pictures are
receiving substantial playing time in domestic
playdates and the aims of this dinner
are of great benefit to the motion picture
theatre owners of the United States,
"NOW, THEREFORE, be it
resolved that
Allied States Ass'n of Motion Picture Exhibitors
go on record as endorsing the International
Film Awards and m'ge its members
to cooperate in the success of this constructive
industry event."
sidelights
_^LLIED STATES pulled one of the largest
numbers of registrants in its history to
the Cleveland convention. Allied registered
a total of 464. plus that of the two equipment
groups, TESMA and TEDA. with 195.
Dr. G. Herbert True, who combines psychology
and entertainment in his lectures,
had the delegates at the final busine.ss session
in the palm of his hand. Garbed in a
suit of the colonial days. Doctor True
poured out gags faster than Bob Hope and,
at the same time, delivered some pointers
on boosting business. He was a speaker at
the Show-A-Rama in Kansas City last year.
Sam Berns demonstrated his "Hollywood
Film Report," an industry behind-thescenes
newsreel, to the Allied representatives,
as he did for the TOA convention
last month. Judging by the comment cards,
the reel scored a hit.
The motion picture tradepress was
lauded by Milton London at the Tuesday
business session. He told the delegates he
didn't know how any exhibitor could operate
a theatre without the tradepapers,
adding that the tradepress "binds us together
as an industry." He stated he hoped
producers and distributors would .support
the papers with more advertising.
Bill Cosby, Rod Johnston and all the
National Carbon boys again made the visitors
welcome at their hospitality suite and
staged a smash hit reception prior to the
windup banquet.
And the windup banquet, staged by
Charley Okun and Coca-Cola, was the
traditional gala affair.
Eprad and Cinema Distributors also had
festive hospitality rooms.
American-International had a group of
models at its Wednesday-sponsored luncheon.
The gals posed with the diners at each
table and then gave twist lessons.
Strong's New Xenon Lamp
Discussed in Cleveland
CLEVELAND—More than 30 independent
theatre supply dealers heard Arthur J.
Hatch, president of The Strong Electric
Corp., discuss the place of the new xenon
projection lamp in motion picture theatres
at a special meeting during the recent
AIlied-TESMA-TEDA convention at the
Hotel Sheraton-Cleveland. Hatch also displayed
a low-current, economy model projection
lamp.
The blown arc-type lamp and cold-type
reflectors were discussed by Cliff Callender,
Strong sales manager. William White,
sales, and Harold Plumadore, projection
lighting engineer, were also in attendance
and a question and answer session was on
the program. The dealers were briefed on
Strong sales policy, new prices and discounts.
10 BOXOFFICE :: December 17, 1962

Me^ f'oi
si

Metro «
DEftN JAGGER
mimm
Mimim

MATiONJil. pRE-SELUHlGr
and heading the parade
THE GREATEST
PROMOTION ON EARTH
THE MUSIC!
with this fabulous Quaker Oats Company tie-up
including 2 GARGANTUAN FEATURES
Displays, National Ads in
THE
PASTERNAK
PERSONALIZED
PUBLICITY
PILGRIMAGE
"Billy Rose's JUMBO" Sound Track Re
Album on Columbia Records with
Wing Display, Doris Day Die
'New York Times Magazin
Billbo
Ornadel and the Starlight Symphor Music
from "Billy Rose's JUMBO "on sr. • P Albuin

• •* • •*
The Hollywood Seen
Jimmys <
Costar
GIGANTIC
PUBLICITY AND
ADVERTISING
CAMPAIGN
big-topping
them
all in the
^iptriMiRfftoi
national ,, ^^
magazines!
|,q,
Jd. «
ik 1
1 3 ^
^

Columbia Sets 4 Films
For Jan.-Feb.-March
NEW YORK—Columbia will launch the
first three months of 1963 with four major
releases headed by the Sam Spiegel-David
Lean production of "Lawrence of Arabia,"
the SuperPanavision-70 and Technicolor picture
which will have its American premiere
on a reserved-seat basis at the Criterion
Theatre in New York December 16. This
will be followed by the west coast opening
at the Stanley Warner Beverly Hills
December 21 to qualify the picture for the
Academy Awards and the New York Film
Critics' Awards.
The national release for January will be
William Castle's "The Old Dark House,"
coproduced with Hammer Films in England,
starring Tom Poston, Robert Morley and
Joyce Grenfell, in Eastman Color. The
February release will be Jen-y Bresler's production
of "Diamond Head," filmed on location
in the Hawaiian Islands in Eastman
Color and Panavision, starring Charlton
Heston, Yvette Mimieux, George Chakiris,
France Nuyen and James DaiTen.
Heading the March release schedule will
be "The Man From the Diners' Club," produced
by William Bloom for Dena-Ampersand
Productions, starring Danny Kaye, Cara
Williams, Martha Hyer and Telly Savalas.
Manhattan Films to Release
38 Films 1963 First Half
LOS ANGELES—Robert I. Kronenberg,
president of Manhattan Films International,
announced that the company will
have a minimum of 38 new features for
exhibitors by the first of 1963, in addition
to the reissue of some 27 other features.
The lineup of new product will include
ten films from Seven Arts, five from Atlantic
Pictures, seven from Astor Pictures,
one from Atlantis Films, one each from
Compass Productions and President Films,
six from Premier Films and four from
Zenith International.
Kionenberg made a ten-day trip to New
York to meet with importers for additional
product for the 13 western states.
ACCEPTS ALLIED AWARD—Joseph
E. Levine, president of Embassy Pictures,
named "Producer of the Year"
by the National Allied organization,
accepts the commemorative silver
bowl at the Allied Awards banquet in
Cleveland. Above, left to right: Ben
Marcus, National Allied executive;
George Murphy, awards m.c.; Levine;
and Marshall Fine, newly elected board
chairman of the exhibitors' group.
'Dive -In'
Movies Offered
Seaside Hotel Guests
MIAMI BEACH—A poolside
theatre
complete with usherettes in bikinis has
been introduced as guest entertainment
by an imaginative hotelman here. The
idea of a "Dive-In" is credited to Sid
Raffel of the Carillon Hotel.
"Moonlight splash parties have long
been a staple of hotel social programs
in Miami Beach," Raffel said. "Combining
them with outdoor movies seems
so logical, it's a wonder we haven't
done it before."
The Carillon Dive-In also has dry
seating arrangements for guests who
prefer to watch from around the pool
rather than in it.
Raffel is obviously on the right
track. Could there be a more romantic
setting for a movie? As Omar Khaygam
might have put it: "A tropic
zephyr, a rising moon, and thou beside
me in a bathing suit." All this,
and popcorn too, says Raffel.
Schulman to Handle Ad
Material for Ultra
NEW YORK — Ultra Pictures Corp.,
newly organized distribution company, has
retained William Schulman's Mayfair
Graphics, creative art and copy organization,
to prepare all the advertising material
for its four releases, according to Budd
Rogers, president.
The pictures are "The Rice Girl," "Two
Nights With Cleopatra," "Fatal Desire"
and "A Day in Court." all of which will be
released early in 1963. Schulman was director
of advertising and publicity for Realart
Pictures for four years and also served
as ad manager for industrial firms. He
had also served as New England advertising
representative for Universal-International.
Blank-Rand will handle publicity and
public relations for Ultra.
Hyndman Reports 80%
TV Prime Time on Film
ROCHESTER, N.Y.—Donald E. Hyndman,
assistant vice-president of Eastman
Kodak Co. and manager of the motion picture
film department, this week reported
that 80 per cent of the TV prime time shows
now are on motion picture film, a trend being
expanded by all three major networks
—ABC, CBS and NBC.
Of these, he said, 50 to 55 shows are produced
on 35mm film for weekly prime time
showings and from five to seven are on
16mm film. Hyndman also pointed out
that the use of color is increasing. NBC
last yeir had one color show a week, in 1962
this increased to four and in 1963 will increase
to seven. ABC will have three color
shows each week.
UCPA Award to Joyne Mcmsfield
HOLLYWOOD—Jayne Mansfield will be
honored as "Personality of the Year" by
the United Cerebral Palsy Ass'n. She receives
her award during a special ceremony
highlighting the UCPA telethon emanating
from Albany. N.Y., December 22, 23.
250,000 See 'Mutiny';
14 More U.S. Dates
NEW YORK—More than 250,000 persons
have paid more than $500,000 to see
"Mutiny on the Bounty" in the first three
weeks of its ten U. S. and Canadian engagements
since it opened at Loew's State
November 8. Since that date, the MGM
picture has also opened in Chicago, Philadelphia,
Boston, Los Angeles, Detroit, San
Francisco, Washington, Montreal and Toronto.
"Mutiny" is opening in an additional 14
situations in December. These dates started
at the Cinerama Theatre, Honolulu, Wednesday
. The others are at the Clairidge,
Montclair, N. J., December 12, and the
Martins, New Orleans; Ritz, Birmingham;
Windsor. Houston: Cooper, Omaha: Strand,
Erie, Pa.; Rosna, Norfolk: Carolina, Charlotte;
Five Points, Jacksonville; Syosset,
Syosset, L. I.; Florida, Miami, and Palace,
Tampa, all between December 20 and 22.
Franklin Schaffner Forms
Own Producing Company
NEW YORK—Franklin Schaffner, who
recently completed the direction of "A
Woman in July," a 20th Century-Fox picture
to be released next April, has formed
his own independent company, Gilcrist
Productions, to make a motion picture,
"The Healer," based on an original by
Loring Mandel.
Schaffner plans to produce and direct
"The Healer" in the late summer of 1963
with studio work in New York and location
in rural Pennsylvania. He will confer with
Kirk Douglas regarding the starring role.
Gilcrist may coproduce, with Robert Fryer,
Lawrence Carr and John Herman, the
forthcoming Broadway presentation of
"Citizen Hearst." which he will direct, for
next season. Schaffner is currently in New
York rehearsing the fii-st of four TV
di-amatic specials for the Directors Co. of
which he is co-owner with Fielder Cook.
LENSING IN FRANCE—Radley H.
Metzger, right, director of Audubon
Films, with Christian Marquand,
French star who is currently in "The
Longest Day," on the set of "Les
Grandes Chemins," which Marquand
shooting on location in the south of
is
France as his first directorial chore.
Marquand is also the star of Audubon's
current release, "I Spit on Your
Grave" and "Playtime."
BOXOFFICE December 17, 1962 17

. . Maurice
. . Producer
. .
featuring
. . Paramount
'i¥M^e(/^6

How
LETTERS be
Urges TV Use for Promotion
The Lyric Theatre, Lebanon, Mo., was
closed permanently due to the terrific TV
competition. If this industry doesn't wake
up and use that great advertising medium
on a national scale—the TV box in every
U.S. living room—there will be more theatre
closings. The TOA and Allied and
producers, stars and distributors should buy
the Huntley-Brinkley Report and advertise
three or four motion pictures per month in
the Disney fashion and acquaint the lost
customers with our product! WAKE UP
INDUSTRY—don't fight TV—use it in the
manner of Crest toothpaste ! stupid
can we get?? Let's use this great medium
on a national scale prime time!
We gross twice as much with Disney
products than all other products!! WH'5f?
TV advertising of coui'se
With 12,000 theatres at $10.00 per week
matched by the other segments of the industry,
we could buy the best spots on TV
C. BERUTT
Berutt & Wandel Theatres,
Rolla, Mo.
Commends Universal on TV Stand
This Week Magazine of December 2
stated that Universal is one of the two
companies which has, as yet, not furnished
any product for the Hartford pay TV experiment.
I also understand that Universal
signed. Nomes withheld on request)
Agrees With Editorial View
I just finished reading your editorial.
"Point for More Return." You have stated
the case well.
The condition you've analyzed also applies
to the field of advertising. I can name
a dozen pictures which have been screened
in the last few years, and we had hardly
heard of them, let alone the matter of getting
advance information, with the result
they came to us in a screening chair with
no advance amplification.
This is one of the reasons why "Show-
A-Rama" was created—a direct attempt
to enthuse all exhibitors with special campaigns
and plans for future product. You'd
be quite amazed to learn how hard it is to
get advance infonnation—or the co-operation
of some of the film companies!
M.B. SMITH
Vice-President,
Commonwealth Theatres,
Kansas City, Mo.
Ingenuity Brings Extra Cash
With the Christmas season upon us, and
all the extra parties and activities, not to
mention the extra time spent shopping by
most of my patrons, I realized that they
would not have much time to come to my
theatre. This is how I tried to overcome
some of the lost revenue at my boxoffice
during this time of the year.
Begimiing October 12, I started contacting
first my merchants for "Christmas
Greeting Ads." This, as you know, can
number on the back of this sUp. On Friday
night December 21 these slips will be
pulled out and the winners announced from
my stage. All my ads will carry this information,
plus the ads and a sign at the
check-out counters plugging this promotion,
and even the local newspaper is going
to give us a story on this Theatre-Scheck's
Promotion. Scheck's ads will carry all of
the above information in their ads as well.
Fostoria, like most towns throughout the
country, this time of the year, is decorated
for the holidays. I wanted to do something,
too, in helping the merchants who
have been so nice to me in the past year.
I spoke at a Chamber of Commerce meeting
and suggested that Christmas music be
played on Main Street during the shopping
days before Christmas, thus keeping the
tired shopper in the spirit of the season.
Well, every one thought it was a good idea,
but . . . So, later that day, I went to a local
music store and after explaining my idea
to the man he was very happy to supply
everything I needed. This, of course, was
the player, speaker, horn and records, even
a man to install everything. Now, from the
State Theatre, comes the wonderful sound
of the music of Christmas. This, in addition
to all the very pretty decorations in
town, makes our shoppers happy and, what
is even more, they know where the sound
is coming from.
What has this to do with helping me
overcome some of my lost revenue at my
boxoffice during this time of the year?
Well, with the extra Christmas ads, three
Christmas rentals (and a possibility of two
more), a Christmas grocei-y promotion to
is the ONLY film company which has not
try and keep as many patrons coming as
furnished product for the Canadian pay TV
possible, I think with the Christmas music
operation. Also, Universal is one of the few
companies which has, as yet, not sold any bring much in the way of EXTRA CASH to coming from the theatre, this all adds up
of their post-1948 pictures to free TV. an exhibitor. I sold 47 merchants.
to one thing ! How can anyone in town NOT
It amazes me that some of the persistent Next, I went to three of my KNOW that there is a theatre in town?
leading
letter-writers to the trade papers have not factories, and sold them on "A PRIVATE
C. V. MITCHELL
seen fit to commend Universal on their MOVIE FOR THEIR EMPLOYES AND Manager,
fine, businesslike stand which, if duplicated FAMILY." This they were very happy to Armstrong State Theatre,
by the other companies, would save a lot of do and to each of these factories a nominal Fostoria, Ohio
theatres from eventually closing their doors. fee was charged, thus, once again, bringing
I also have never noticed any trade paper in extra revenue.
Lack of Color a Patron Deterrent
editorials congratulating Universal on this I just finished contacting my local
My cashiers reported that a rather large
matter.
Scheck's Shop-Rite Market and promoted
number of prospective patrons were walking
away from the boxoffice when we
Let's give credit where credit is due; and five bags of "CHRISTMAS GROCERIES,"
I believe Universal deserves a rousing vote totaling $15.00 each. This promotion will
played "The Pigeon That Took Rome," because
the movie was not in color.
of "thanks" for their actions in regard to be handled in this way:
TV. Feature movies on TV have closed Each of Scheck's customers will deposit I knew this was an important factor in
many theatres' doors and, along with pay their sales slip in my lobby container, after selling today's movie audience, because on
TV will close many more, unless something filling in their name, address and phone an average of eight people out of ten when
is done to .stop it. If all of the film companies
had held back their features from
be playing will inquire about color, but I
calling to inquire about a picture we might
free TV and pay TV, as Universal has done,
did not realize that so many patrons would
there would be no pay TV, because there Newspaper Puffs Theatre actually walk up to a boxoffice, then leave.
would be no product for them to run; and
To confii-m my cashiers' reports, I
free TV would not be showing 1960 and
relieved one in the boxoffice for a 15-minute
period one night at a peak time. Dur-
1961 releases on "prime time" Saturday and
For 'Adults Only' Night
Sunday evenings, as they are doing with
OSHKOSH, WIS.—The Trail Theatre
here received good comment from walked up and asked me if the picture was
ing that 15 minutes, six individual patrons
product from certain other companies.
PAUL TRIPPLER the Garden County News on the theatre's
Canova, S.D.
in color and, when I replied that it was not,
plans to recognize grownups in an they turned and walked away.
era when so much emphasis has been
I imagine this is happening all over the
PS. I am a small-town former theatreman,
whose theatre was forced to close management has set Monday as fans are not getting too well, and in our
placed on the teenage audience. The country. Color is the one thing that TV
mainly because of "free movies on TV," like
"adults only" night, and regardless of area, there are not too many color TV sets.
so many others. I still subscribe to your what films are playing, only adults will
What happened with us on "Pigeon"
tradepaper. This policy of letting TV have
be admitted.
happens with every black and white film
practically "new" features really irritates
"This might be the answer for those we play.
me. Universal has proven a fi'm company who want to get away from EARLE M. HOLDEN
the kids
can make large profits WITHOUT selling
for a few hours," the News commented. Lucas Theatre,
their product to television
Savannah, Ga.
BOXOFFICE December 17, 1962 19

BOXOFFICE
BAROMETER
Thii chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings ore added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mork. (Asterisk
* denotes combination bills.)
125 100 100 124
Coming-Out Party, A (Union
Divorce—Italian Style (Emb assy)
Five Day Lover, The (Kingsley)
200 310 370 150 500
125 100
150 65 150 128
150 100 202
125 155 90 75 90 150 125 180 90 90 145 121
Gigot (20th-Fox)

.
Jake Silverman Dies;
In Exhibition Since '04
PITTSBURGH—Jacob Silverman, a 58-
year veteran of motion picture exhibition,
died at his home in
Altoona at the age of
87, ending a Ufelong
of
r' for the benefit
of the Wiltwyck School for Boys.
Also on hand for the opening were Susan
Kohner, who plays Freud's wife in the
film. Also attending were Jane Fonda,
Tony Randall, Zachary Scott, Veronica
Lake, Darren McGavin, Lee Remick, Eli
Wallach, Arlene Francis, Carlos Montalban,
Betty Comden and Adolph Green.
"Freud" started its regular continuousrun
engagement at the theatres Thursday
(13). The picture will also open in Los
Angeles later in December to qualify the
film for Academy Award consideration.
Ballet Star Attends
Opening of Coronet
NEW YORK—LudmiUa Tcherina, ballerina-star
of "The Lovers of Teruel," was
guest of honor at the American premiere of
the Continental Distributing release at
Walter Reade's new Coronet Theatre Friday
1 14). A champagne party followed the opening
with Walter Reade jr. as host.
Among those attending were Leonard
Bernstein, Zsa Zsa Gabor, Bennett Cerf, Rita
Gam. Cyril Ritchard. Lillian Roth, Joey
Adams, Shelley Winters, Chita Rivera,
Arthur- and Mrs. Murray, Senator and Mrs.
Javits and Helen Gallagher.
'Electra' to Beekman
NEW YORK — Michael Cacoyannis"
"Electra," being distributed by Lopert Pictures,
will have its American premiere at
the Beekman Theatre Monday (17). The
motion picture version of the Euripides
classic was the winner of two awards at the
1962 Cannes Film Festival.
BOXOFFICE December 17, 1962 E-I

which
and
in
.'
Cold Weather,
Hurt B'way; Jumbo
NEW YORK—The combination of three
downbeat matters, Christmas shopping,
near-record cold weather and. to top it
off, the newspaper strike, which started
Saturday i8), crippled business at the
majority of Broadway first runs, except
at the Radio City Music Hall, which opened
its annual Christmas show, and the two-aday
pictures which were largely protected
by advance sales.
The Music Hall, which opened "Billy
Rose's Jumbo" and the theatre's annual
Chi-istmas stage pageant Thui'sday t6),
had long w-aiting lines dm'ing the opening
weekend, resulting in a strong opening
week and business should build to smash
proportions during the holiday period. Reserved
seats are sold out through January
1. The only other new pictures were "The
Reluctant Saint" and "No Exit," both in
art houses.
Still leading the two-a-day pictures was
"The Longest Day, " again had a
capacity week, its tenth, at the Warner
Theatre. Also strong was "Mutiny on the
Bounty," in its fifth week at Loew's State.
The others were down slightly but still
good, including "The Wonderful World
of the Brothers Grimm," in its 18th week
at Loew's Cinerama; "West Side Story."
in its 60th week at the Rivoli, and "Barabbas,"
in its ninth week at the DeMille (the
latter will shortly switch to continuous
run). "Long Day's Joui-ney Into Night,"
which plays three performances daily, is
only mild.
Best among the many holdovers, all of
them scheduled to bring in new pictures
; a screen game,
HOLLYWOOD takes fop
honors. As a box-office offraction,
if is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
^ HOLLYWOOD AMUSEMENT CO. .J
3750 Ookton St. * Skokie, Illinois
Newspaper Strike
Opens Big
for Christmas, was "Two for the Seesaw,"
in its third good week at the Astor and
the Trans-Lux 85th Street, and "It's Only
"
Money, its third week at the Forum.
"Joseph and His Brethren, " in its second
week at the Paramount, and the others
were no better than mild.
"
"Sundays and Cybele again was a smash
in its foui'th week at the Fine Arts and
"
"Divorce—Italian Style held up amazingly
in its 12th week at the Paris but most of
the other art house films were affected by
the absence of newspapers. The only two
new pictures that opened during the first
week of the strike were "Freud," which
started Thursday (13) at Cinema I and
Cinema II, and "Lovers of Teruel," which
opened the new Coronet Theatre.
(Average Is 100)
Astor Two for the Seesaw (UA), 3rd wk MO
Baronet Condide (Pattie), 3rd wk 140
Beekman—Trial and Error (MGM), 4th wk 110
Carnegie Hall Cinema— Yojimbo (Seneca), 8th wk. 110
Cinema I Cinema II Billy Budd (AA), 6th wk. 140
Coronet Lovers of Teruel (Cont'l), opened Friday (14)
Criterion Lawrence of Arabia (Col), opened Sunday (16)
DeMille Borobbos (Col), 9th wk. of two-a-day ..135
Embassy La Dolce Vita (Astor), return run, 2nd wk. 120
5th Avenue The Loneliness of the Long Distance
Runner (Cont'l), moveover, 9th wk 115
Fine Arts Sundays ond Cybele (Davis-Royal),
4th wk 190
Forum It's Only Money (Para), 3rd wk 145
Griffith—The Connection (F-A-W), 5th wk 105
Guild The Reluctant Saint (Col) 150
Little Cornegie The Long Absence (Hakim),
4th wk 125
Loew's Cinerama The Wonderful World of the
Brothers Grimm (MGM-Cinerama), 19th wk.
of two-a-day
1 45
Loew's State Mutiny on the Bounty (MGM), 5th
wk. of two-a-day
] 85
Loew's Tower East Long Day's Journey Into Night
(Embassy), 9th wk. of 3-a-day 135
Murray Hill North by Northwest (MGM), reissue
Normandie— Revivals
125
Palace If a Man Answers (U-l), 3rd wk 125
Paramount Joseph and His Brethren (Colorama)
2nd wk
. 1 20
Pons Divorce— Italian Style (Embassy), 12th wk. 180
Plaza— Phaedra (Lopert), 8th wk 130
Rodio City Music Hall Billy Rose's Jumbo (MGM),
plus Christmas stage show 175
Rivoli West Side Story (UA), 60th wk. of
two-a-day
1 25
72nd Street The Manchurian Condidate (UA)
3rd wk 120
Sutton—No Exit (Zenith) 160
Trans-Lux 52nd St. The Chapman Report (WB),
8th wk 105
Trans-Lux 85th St. Two for the Seesaw (UA),
3rd wk 135
Victoria The Chapman Report (WB), 8th wk 110
Warner The Longest Day (20th-Fox), 10th wk.
of two-a-day 95
World
1
The Immoral Mr. Teos (Mishkin), 11th wk. 135
'Baby Jane' Finishes Fine
5-Week Run in Buffalo
BUFFALO—"What Ever Happened to
Baby Jane?" ended its fifth week in the
Center with a 105, marking this as one of
the outstanding runs in the country. "The
Huns" tacked up a 100 in the Buffalo. "The
Legend of Lobo" was quiet in the Century.
Buffalo The Huns (PIP) 100
Center What Ever Happened to Baby Jane?
(WB), 5th wk 105
l:Mi'iM.l,'ill;lliM.Ti1;IiTirH
SOLD ONLY DIRECT FROM CHICAGO—WE PAY THE FREIGHT
Ploce your business with engineers whose product applicotion knowledge makes the best always cost less
GUARANTEES $1,000.00
that no other carbon presently on the market can ouf-perform
ROMAN MIRO in your lamphouse.
Finest Cinema Carbon the World Has Ever Known!
Brightest Light—Steadiest Performance
Century The Legend of Lobo (BV)
Cinema If a Man Answers (U-l), 5th wk
Gronodo Ingmar Bergman film Festival (Janus)
Paramount Foncy Pants (Para); The Seven Little
Foys (Pare), reissues 00
3 Baltimore Art Houses
Stir Up Some Interest
BALTIMORE—Theatres were having
their annual pre-Christmas shopping competition.
With rereleases and holdovers,
grosses were only average in most instances.
New attractions, confined to three
art theatres, did substantial business over
the weekend. They were "The Angry Silence,"
"9th Circle" and "The Kitchen."
Aurora La Dolce Vito (Astor), revival 105
Charles Phaedra (Lopert), 6th wk 100
Cinema—The 9th Circle (Yugoslavia) 115
Five West—The Kitchen (Kingsley) 120
Hippodrome The Eddy Duchin Story (Col); Pal
Joey (Col), reissues 100
Little Gervaise (Cont'l); The Gold of Naples
(SR), revivals loO
Mayfair The Legend of Lobo (BV), 2nd wk 95
New—The Manchurian Condidate (UA), 5th wk. 110
Playhouse The
Man
Angry Silence (Valiant) . . 125
110
Stanton If a Answers (U-l),
Town
3rd wk
Gone With the Wind (MGM), reissue. 95
Music Hall Books U-I's
'To Kill a Mockingbird'
NEW YORK—Universal's "To KiU a
Mockingbird," the Pakula-Mulligan Brentwood
picture based on Haiiser Lee's novel,
has been booked by the Radio City Music
Hall for sometime in February, according
to Hem-y H. "Hi" Martin, vice-president
and general manager for Universal, and
Russell V. Downing, president of the Music
Hall. Gregory Peck is starred in "To Kill a
Mockingbird," which will be the seventh
U-I release to play the Music Hall since
"Operation Petticoat" opened as the Christmas
picture in December 1959.
"To Kill a Mockingbird" will follow
Warner Bros.' "Days of Wine and Roses,"
which will open at the Music Hall in January
following MGM's "Billy Rose's Jumbo,"
the current Christmas picture. Also set
for the Music Hall, some time in March, is
Hal Wallis' "A Girl Named Tamiko," released
by Paramount.
Opening of 'Lawrence'
Benefits UNICEF, PAL
NEW YORK—"Lawrence of Arabia," the
Sam Spiegel-David Lean production for
Columbia Pictures release, had its American
premiere at the Criterion Theatre Sunday
(16) as a benefit for UNICEF and the
Police Athletic League. The American
opening followed the royal world premiere
at the Odeon, Leicester Square in London
December 10.
The December openings in New York and
Los Angeles will qualify "Lawrence of
Arabia" for the Academy Awards and the
New York Film Critics Award, both of these
honors having gone to "The Bridge on the
River Kwai," the last pictm-e made by producer
Spiegel and director Lean.
Janus Films to Handle
Irish 'Playboy' Film
NEW YORK—Janus Films will distribute
the film version of John M. Synge's "The
Playboy of the Western World," which will
have its American premiere at the 55th
Street Playhouse December 24.
Siobhan McKenna is starred in the picture,
which was directed by Brian Desmond
Hurst from his own screenplay, and was
photographed in color in Kerry, Ireland.
E-2 BOXOFFICE :: December 17, 1962

BROADWAY
TOE PASTERNAK, who just completed a
16 -city tour of the U. S. in connection
with his MGM musical, "Billy Rose's Jumbo,"
flew to Germany and England Tuesday
111! to promote the picture in Europe.
Also Europe-bound was Joseph E. Levine.
president of Embassy Pictures, who flew to
Berlin and then went to Milan. Jonas Rosenfield
jr., vice-president in charge of advertising
and publicity for Columbia, left
for London Saturday i8i to attend the
royal world premiere of "Lawrence of
Arabia" at the Odeon Theatre, Leicester
Square, December 10. Headed for Madrid
was Stephen Boyd to report to director
Anthony Mann for his starring role in
Samuel Bronston's "The Fall of the Roman
Empire."
•
Ted Albert, who joined Paramount a
year ago as staff publicist and radio-TV
contact, has had his duties expanded by
Hy Hollinger, publicity manager, to include
national and local newspaper planting.
Also at Paramount, Howard W. Koch, executive
producer, is in New York for meetings
with home office executives on promotion
and release plans for "Come Blow
Youi- Horn," the Frank Sinatra starrer.
* * * Robert Kronenberg, president of Manhattan
Films, Astor Pictures' west coast
distributor, is in New York to meet with
Harry Fellerman, general sales manager,
on the sales policy for Orson Welles' "The
Trial." • • * Abe Fabian, who has been
working in theatres in Montclair, Brooklyn
and Staten Island for Fabian Enterprises,
will return to the home office in
January from Norfolk, Va.
•
Carl Peppercorn, Embassy Pictures general
sales manager, is in Chicago for exhibitor
meetings. Sidney Lumet, director
of Embassy's "Long Day's Journey Into
Night," was the subject of a second halfhour
show on CBS-TV Saturday

. . . Sam
. . Independent
. . . And
. . Two
^(Md(M IR.cfiont
QARL FOREMAN'S "The Guns of Navarone"
was the most successful boxof fice
picture shown throughout Great Britain
during the year, reported the magazine
"Films and Filming" last week. The estimate
was based on a cross-section of exhibitors'
opinion organized by the magazine
editor, Peter Baker. Its domestic
gross has already earned over £800.000 and
to this must be added a further £450.000 in
Eady money. Meanwhile. Foreman's latest
film. "The 'Victors." which is now being
made at Shepperton Studios, is going ahead
well under budget. Writer, director and
producer Foreman still finds time to meet
the press and to discuss some of the problems
and excitements of making this
kitchen-sink film with the background of
war. Like the shrewd showman he is. Poreman
has been getting plenty of space in
the press as each of his top Continental
and American stars fly into London to prepare
for work on this picture, which looks
as if it will cause a fui-ore with its strong
antiwar theme.
Unlike "Navarone." "The 'Victors" will
not be liable for Eady funds. This is not
such a terrible blow to Foreman who argues
that, with such distinguished and popular
European stars as Rosanna Schiaffino.
Jeanne Moreau. Romy Schneider. Melina
Mercourl, Elke Sommer and Senta Berger,
there is an added preselling value to the
picture throughout Europe. Moreover, as
"The 'Victors" called for a predominantly
European cast because of its story and foreign
locations, it would have suffered accordingly,
if these artists had been replaced
by English-born thespians. Thus,
by being "realistic" about "The 'Victors,"
Foreman stands every chance of earning
more money with the picture in Europe
By ANTHONY GRUNER
than any U, S. producer has done since
the war. Meanwhile, with such U. S. stars
as Eli 'Wallach, George Hamilton, George
Peppard, 'Vincent Edwards, Peter Fonda
and Jim Mitchum also in leading roles, he
has the ingredients for a first rate boxoffice
picture in both parts of the hemisphere.
The Federation of British Film Makers
has taken the unilateral step of calling for
a 40 per cent British film quota without
consulting other sections of the industry.
The news came as a complete surprise to
the trade last week when it was announced
by Andrew Filson, general secretary of
the PBPM. The present quota is 35 per
cent, and while the major groups of exhibitors
have found little difficulty in fulfilling—and,
in the case of ABC and Rank
reaching an average of over 40 per cent,
the shortage of good first features had
made most industry leaders somewhat
chary of fixing a new and higher statutory
quota.
A recognition that some exhibitors cannot
get hold of sufficient British product
is admitted by the Federation, which, in
pressing the case for 40 per cent, adds, "on
the understanding that appropriate quota
relief should be given to cinemas which,
on account of their competitive situation,
have not got adequate access to British
films released through the ABC and Rank
circuits."
The recommendation will now go before
the Cinematograph Film Council early
next year. By then, perhaps the Unions
may give Federation their support, but it
is doubtful whether the British Film Pro-
AT HELM OF GREAT BRITAIN'S VARIETY CLUB—The Variety
Club of
Great Britain's chief barker and crew for 1963 are shown in the above photo.
Seated, center, is Rex North, the chief barker elect. On his right is C. J. Latta, international
executive, and to his left, Leslie A. Macdonnell, the 1962 chief barker.
Standing, left to right: Billy Manning, press guy David Jones, Trevor Chinn, second
assistant chief barker-elect Clifford Jeapes, dough guy-elect David Kingsley,
Kenneth Rive, Bernard Myers, property master-elect C. "Dickie" Pearl, first assistant
chief barker-elect Jack Klein and Bernard Delfont.
ducers Ass'n or the Cinematograph Exhibitors
Ass'n will have anything to do
with the proposal. Said Filson last week:
"Curiously enough, there is a buyers' market
in British films and this might help
to establish a sellers' market in British
films." 'When it was pointed out to him
that the circuits had been achieving a 40
per cent quota and more, Filson replied
that there was no guarantee that it could
last. The increase proposed by the Federation
would give a sense of security to independent
British production. And so the
matter rests.
Mike Frankovich. first vice-president of
Columbia, was officially made a Commendatore
of the Italian Republic last
week when the award was presented to him
by the Italian Ambassador in London,
Pietro Quaronl. The honor is considered
one of Italy's most important awards to
persons of distinction in various fields.
Frankovich. who has worked and lived in
Italy as an independent producer, was one
of the first people in this country to recognize
the growing importance of Italian
films. Through his influence, Columbia
was one of the first companies to enter
into several highly successful production
deals with some of Europe's most influential
filmmakers, including Italy's Dino De
Laurentiis.
News in brief: There was a spate of
name changing in the industry last week.
Danny Angel's "The Furnished Room,"
which he is making for Associated British,
is having its title changed to "'West 11," an
allusion to the Netting Hill district of London
where the film will be shot. This leaves,
so far, only one feature wilth "room" in its
title, "The L-Shaped Room," starring Leslie
Caron and Tom Bell, which is doing
fine business for Columbia on its prerelease
runs . Artists have
also changed the name of their feature,
starring Janet Munro, from "Twenty
Thousand Streets Under the Sky" to "Bitter
Harvest " Hammer is changing
the title of its new psychological drama
from "Nightmare" to "Here's the Knife,
Dear, Now Use It." Producer is Jimmy
Sangster, who also wrote the script. Freddie
Francis directs . . . The Ken Hughes production,
"The Small Sad W^orld of Sammy
Lee," which stars Anthony Newley, is now
titled "The Small 'World of Sammy Lee"
Spiegel's company. Horizon, is to
make a comedy about big business entitled
"Dangerous Silence" early next year at
Shepperton Studios. Spiegel will not produce,
although he will be executive producer.
The chore will be handled by Norman
Spencer, while Robert Parrish will
direct. Two of the stars mentioned in the
leading roles
Sellers . . . Jack Hanbury. who was associate
producer of "A Kind of Loving" and
the producer of the successful Regal film,
"Live Now—Pay Later," has joined Peter
Rogers as his production associate and will
assist him in the production of an expanded
program of pictures for 1963-64 . of
are Jack Lemmon and Peter
ABC's most important London cinemas,
the ABC Fulham Road, and the ABC Harrow
Road, are to become prerelease theatres
. . . and may I take this opportunity
of wishing all readers of Boxoffice and
this column the Greetings of the Season
and every success for 1963.
E-4 BOXOFFICE December 17. 1962

ALBANY
Tndustrj-men attending the testimonial dinner
given by the Variety Club for retiring
chief barker E. David Rosen included,
from out of town: Rotus Harvey,
International Variety chief barker, San
Francisco: Samuel Rosen, S. H. Fabian,
Edward L. Fabian, Nat Lapkin, Stuart
Aaron, Philip P. Harling, Charles Alicoate,
Clayton Pantages. Bernie Myerson, George
Trilling, Arthur Rosen, Charles Rosen,
Charles Smakwitz, Harry Kaplowitz, James
Totman, Nate Dickman. and James J.
Hayes. Local ex-chief barkers present were
Samuel E. Rosenblatt. G. Brandon Donahue,
Jules Perlmutter, George H. Shenck,
Jack Olshansky, Neil Hellman, Nate Winig,
Al Kellert, Sylvan Leff, Sid Urbach, Martin
Burnett, Adrian Ettelson, John J. Mc-
Grath, John Bylancik, Joseph Stowell and
Oscar J. Perrin sr. Others were Herb
Gaines. John Wilhelm. Ray Smith. Herb
Schwartz. Alan Iselin. Sanford Bookstein.
Arthui- J. Newman. Ted Moissides, George
Lourinia, Ralph Ripps, Jack Kaufman and
John Coates, Lou Rapp, Sid Sommer and
John Capano.
The wife of Henry Harris, former stagehands
union business agent, now retired,
died in Dade City, Fla. . . . Weekend visitors
were Al LaFlamme, former manager of the
Strand who now ovms the Unadilla Drivein.
with his wife, for some dental work. He
reported the airer enjoyed a successful season.
Al works in the winter at the Bendix
plant in nearby Sidney.
Harold DeGraw, operator of the Palace in
Oneonta, has purchased the three-story
Taylor building and the Taylor package
liquor store, in the downtowTi section. The
building, which has two other stores on the
main level and five apartments (all occupied
on the floors above, was bought from
I
the Lottie Taylor estate. DeGraw, onetime
Schine Theatres manager, returned with
his family to Oneonta last year after selling
his drive-ins at Cambridge, Md., and Orlando,
Fla. Lessee since 1957 of the Palace
Theatre on Main street, he will continue to
conduct it. He also owns the Sidney Theatre
in Sidney which he leases to James
Richards.
Patricia, daugliter of Aithur J. Newman,
fonner Republic manager and now handler
of independent product, as well as a salesman
of older motion pictures to television
ENDLESS ^ERH
BURNS THE ENTIRE )»(
POSITIVE ROD
^B

. . Charles
. . George
WASHINGTON
of the
Toe Gins of Joe Gins Films made a swing
*
down to Norfolk and Richmond to see
theatre owners
Richmond
. . . Floyd
Neighborhood
Davis
Theatres was
among the exhibitors on Filmrow, as were
Ronnie Friedman. Mike Levanthal
Weekend
and
Robert Marhenki of Baltimore visitors in New York were Alex Schi-
. . .
mel. U-I manager: the Town Theatre's Don
King, and Ira Sichelman. general sales
manager for Boxoffice Attractions.
. . . Joseph
WB booker Sadie Bowles went to Philadelphia
to Christmas shop
Small, Warner auditor, spent a few days
at the local exchange .
Grims of
SW was on a vacation .
Fishman
was in Philadelphia on business . . . Charles
Hurley of Boxoffice Attractions celebrated
his 28th wedding anniversary.
Jean Imhoff, manager of the Dupont
Theatre where "Phaedra" was in its seventh
week, said the picture is doing even better
boxoffice than "Never on Sunday." "A
Child Is Waiting" will follow the Jules
Dassin-dirccted tragedy. "Child" stars Judy
Garland and Burt Lancaster attended the
Joseph P. Kennedy Jr. Foundation awards
dinner, where the film was previewed for
the 700 dinner guests, including President
and Mrs. Kennedy. They spoke of it being
a "touching and wonderful experience"
to act in the 90-minute film which deals
with mental retardation. Miss Garland's
16-year-old daughter Eliza Minelli was
with her.
K-B's Ontario Theatre management
headed by Marvin Goldman, reports that
Washington women moviegoers are flocking
to a so-called "man's picture, "The Longest
Day." However, they usually come in
the company of a man. not in little groups
of women friends.
The USIA's screening room was the
December meeting place for the District
Motion Picture and Television Council. The
USIA chief of the attestation and review
staff, Wilbert H. Pearson, spoke on film
materials designed for distribution abroad
and showed excerpts of films used abroad.
Sichelman to Distribute
For Astor in 3 Areas
NEW YORK—Ira E. Sichelman of Boxoffice
Attractions has been appointed distributor
for Astor Pictures in Washington,
D.C.: Pittsburgh and Philadelphia areas,
effective December 17, it was announced
by Harry Fellemian, Astor's sales manager.
Sichelman formerly was with 20th-Fox for
29 years in various sales posts. He was
branch manager for more than 20 years.
In 1961 he left 20th-Fox to set up his own
business, Boxoffice Attractions, in association
with Charles Hurley, who was office
manager of RKO and buyer and booker for
Independent Theatre Service.
Wayne Barton Promoted
LURAY, VA.—Wayne Barton, a.ssistant
manager for the last year at the Page Theatre,
has advanced to manager after Philip
Knowles jr., his predecessor, accepted a
position at Ingleside Motor Hotel near
Staunton.
"Summer Plight" are Michael Craig, Diane
Baker and Edward Judd.
WASHINGTON
WASHINGTON
«?*

BALTIMORE
Tnvitations have been issued to press, radio,
TV and state and civic leaders for an
advance showing of "The Longest Day" at
the New Theatre Monday evening (17). The
Maryland premiere of the picture, set for
January 10 at the same theatre, has been
sold as a benefit performance for Temple
Emanual.
News appropriate to the holiday season
comes from the Uptown Theatre, which,
in conjunction with St. Ambrose Church in
the same general neighborhood, held a
Santa night for needy persons on the 12th.
The theatre gave three benefit showings
of "The Manchurian Candidate." Admission
was $1, plus an item of canned or
dried foods. The foodstuffs were collected
in the lobby and made up into baskets for
distribution at Christmas time.
B
The JF Theatres, which include the
Stanton, Mayfair and New, have extended
their Shopper specials to 6:30 p.m. Monday
and Thursdays. The 50-cent matinees
those days previously ended at 5:30 p.m.
... A bomb scare emptied the Broadway
Theatre, a neighborhood subsequent-run
house, but firemen and police who searched
for about 25 minutes were unable to find
a bomb. Over 100 persons were evacuated
after someone phoned police that six sticks
of dynamite had been planted in the auditorium.
After the search the show was resumed.
A group of integrationists demonstrated
at the Carroll Theatre in Westminster.
The management refused to sell them tickets
but let more than 75 demonstrators in
free to watch the end of the screen feature
. . Bill Brizendine will be honored by
.
Variety Tent 19 at a dinner dance January
20, in recognition of his appointment on
the board of Variety International. Samuel
Schevker is chairman for the occasion.
Kay Ellen Fruchtman. daughter of Jack
Fruchtman, owner of JF Theatres, has announced
her engagement to Stanley Kazenstein,
a student at University of Maryland.
Miss Fruchtman attended Park
School. A June wedding is being planned

. . . Shadyside
. . Silverman
. . Perry
PITTSBURGH
1 . . .
rrnie Stern lias come of age in this business.
It was 21 years ago that he
started as a Paramount booker here. Prior
to that his father, the late Nobert Stern,
had built and opened the mideast area's
first outdoor theatre, the South Park
Drive-In. which has continued popular
through the years. Ernie heads this area's
leading circuit. Associated Theatres, and
he is the new chief barker of Variety Tent
More than 700 western Pennsylvanians
who took part in the invasion of
Noniiandy on June 6. 1944. will attend the
local premiere of Darryl Zanuck's D-Day
pictui'e. "The Longest Day." Tlie event,
spon-sored by the Ft. Pitt chapter of the
Ass'n of the United States Army, is scheduled
for the evening of December 20 at the
Fulton Theatre.
A. John Mayer, MGM cashier for many
years, now is office manager as well. He
succeeds Kay Lockhart who retired after
42 years with the company here. Mayer has
been at the local exchange 31 years . . .
Associated's Orpheum, Connellsville, featured
a Toys for Tots cartoon show last
Saturday morning, sponsored by the Marine
Corps Reserve center there. The program
was arranged by Manager William Woodward,
with assists from WiUiam Wilson of
Washington, Pa., general theatre manager
Theatre's new front was
damaged the other day when a car smashed
into the lobby after crashing through the
locked doors.
. . . Rocco
The annual Erie Times -News Christmas
show in two performances at the Warner
Theatre for the benefit of that city's needy
attracted .some 5.000 patrons
Serrao. Ford City exhibitor, on Filmrow
stated he and his wife attended the recent
Cleveland convention with Mrs. Fred Serrao,
widow- of the late New Kensington exhibitor
and Roxy's late brother . . . The
Max Summervilles have merchant cooperations
for free holiday kiddies shows with
treats at their theatres in Parker, Pa., and
Westfield. N.Y.
SW Rowland Theatre, Wilkinsburg, after
discontinuing matinees, now is down to only
Friday evenings and continuous operation
on Saturdays . Bros.' Logan
Theatre, Altoona, reopened December 1
under lease to Irving Reinhart of the Towne
Theatre, Canton, Ohio. M. Jacobs, manager,
is featuring art and foreign films
Monday through Thursday and commercial
action pictures for the family trade Friday,
Saturday and Sunday.
William H. Lange, WB manager, reports
that the Razz Goldstein sales drive continues
to February 2 and that WB product
in release and upcoming is worthwhile for
all theatres . . . Han-y Fleishman, fonrier
local exhibitor for many years, is in good
health again after recuperating from a
heart attack suffered several months ago.
His son Norman, formerly in exhibition
here, has been in the insurance field for
the past year or two, and son Sam is manager
of the neighborhood Regent Square
Theatre in Edgewood . Nathan,
former National Screen manager for a
number of years, is now managing the
Warner Theatre at Worcester, Mass.
PITTSBURGH
Happy Holidays
R. F. KLINGENSMITH
BOXOFFICE
Pittsburgh
PITTSBURGH
PITTSBURGH
:§
.?SS !!SS 5!KS ;!S? jaSI 3!S=5 SK? SS5 jaa saS?553 SajS SS5S 5855 JSkS
F. D. "DINTY" MOORE
Frank J. (Bud) Thomas
I |
PAUL REITH
"
t55jSSS55aK55!^5agt;agis:Ki5ag53Bg5!ag?;agi5ass3SK55agi5ai
»i
if
^
Jack Kaufman - Stanley Kaufman ^
i ADV AGENCY |
I Direct Mail and Offset Printing |
I Atlas Theatre Supply Building | |
THEATRE SERVICE CORPORATION |
|
402 Miltenberger St. | W4
I Phone: 471-7434 (35 & 36) |
S*
I DON D. MUNGELLO I
i
K ^
Distributor of Religious Films »«
§
K
8|
Burgettstown, Pa. ^
£JSKjSaSKK^KSK S

with
. . When
Arnold Van Leer Resigns
As Para. Ad-PR Chief
BOSTON — Arnold Van Leer, Paramount's
New England. Buffalo and Albany
representative in charge of public relations
and advertising, has resigned effective
Saturday (29i. Van Leer has been affiliated
with Paramount in Boston for 22
years.
Both a theatre manager and a press
agent. Van Leer was the last press agent
for New York's Palace Theatre and its twoa-day
vaudeville format.
Prior to joining Paramount Pictures, Van
Leer was in charge of roadshow pictures for
First National on Broadway. 'When Warner
Bros, merged with First National, Van Leer
was appointed assistant general manager of
Warner Theatres on Broadway.
The Broadway theatres included the
Warner, Strand, Central, Winter Garden,
and Brookljai. He also supervised the
opening of the Hollywood Theatre and the
Beacon at 74th and Broadway. He resigned
from Warner Bros, in 1929 to take over the
advertising and publicity for the Palace
Theatre, last of the two-a-day vaudeville
houses, until the theatre established a grind
policy of pictures in 1932.
In the fall of 1937, Van Leer organized
and started an advertising agency known
as Cowan & Van Leer, where he was vicepresident,
handling many commercial accounts
including the World's Fair.
Van Leer will announce a new affiliation
in Boston on January 15.
New Year's Eve Previews
LOS ANGELES—Special New Year's eve
holiday previews of Jack Rose's "Who's
Got the Action?" are being set at leading
theatres throughout the country as an important
phase of Paramount's advance
campaign for the picture. Tlie previews are
designed to build word-of-mouth comment
for the Panavision-Technicolor comedy
which stars Dean Martin. Lana Turner,
Eddie Albert, Nita Talbot, Walter Mattau
and Paul Ford. Daniel Mann directed.
Ray Walston will play the pivotal role of
the interior decorator in Paramotmt's
"First Wife."
BUFFALO
pilm exchange employes will hold their
annual Christmas celebration in the
clubrooms of the Variety Club. The chief
barker's Christmas luncheon will be held
Monday il7i in the club. The annual installation
banquet will be held early in January
with several prominent Variety International
officers present. These new 1963
officers will be installed: Nathan R. Dickman,
chief barker: Thomas W. Fenno, first
assistant: Charles E. Funk, second assistant;
Myron Gross, dough guy (for his
tenth term», and Antony T. Kolinski, property
master.
Edward L. Hyman, vice-president of
American Broadcasting-Paramount Theatres:
assistant Morris Sher and Al Sicignano,
booking executive, conferred with
Buffalo and Rochester AB-PT executives
and looked over the company's properties
in both cities. Among those attending a
meeting in the district offices in the Paramount
Theatre building were Arthur Krolick.
district manager: Francis Anderson,
city manager, Rochester: Charles B. Taylor,
director of advertising and publicity:
Edward Miller, manager. Paramount: Ben
Dargush, manager, Center, and Lee Gross,
booking department. Hyman talked about
his recent conferences with distribution
sales executives on the outlook for orderly
release of quality product during the first
half of 1963, particularly for the second
quarter.
A new contract calling for a seven-cent
an hour across the board wage increase has
taken effect for approximately 1.100 production
and maintenance workers at the
Tonawanda film plant of the DuPont company.
The employes, members of the independent
Buffalo Yerkes Film Union, ratified
the one-year pact in meetings in Polish
Cadets Hall.
George C. Simon, foiTner assistant manager
at Basil's Lafayette who has just taken
over as manager of the Palace in Jamestown,
a Dipson circuit house, is a prominent
churchman, having served Buffalo's
St. Andrews Episcopal Church as treasurer
and vestryman for many years. He also
was secretary of the Brotherhood of St.
Andrew . Mrs. Homer Hargrave
of Chicago ithe Colleen Moore of the silentsi
visited Rochester's George Eastman
House recently, she told Beaumont Newhall,
director, and James Card, founder of
the film library along with film historian
George Pratt, that "The Power and the
"
Glory Spencer Tracy was her best
picture in her opinion. Of her leading men
she liked best Ti-acy and Gary Cooper.
Tony Kolinski, manager at Warner Bros.,
hosted an invitational screening of "Days
of Wine and Roses" Thursday evening (13i
in the motion pictm'e operators hall.
RCA Stock Dividend in
Addition to 25c Cash
NEW YORK—The board of directors of
Radio Coi-p. of America has declared a two
per cent common stock dividend, in addition
to the regular quarterly cash dividend
of 25 cents per share on the common stock,
according to David Sarnoff, chairman. The
cash dividend is payable Jan. 28, 1963 and
the stock dividend Feb. 4, 1963, both to
holders of record December 17.
At the same time, a regular quai-terly
dividend of 87 '2 cents per share was declared
on the cumulative first preferred
stock for the period from Januai-y 1 to
March 31, 1963, payable April 1 to holders
of record March 18. The two per cent dividend
would be equal to approximately $1.18
per share.
Similar stock dividends were declared in
1961, 1960 and 1959.
TOA Now Has a Member
In Jamaica, West Indies
NEW YORK—Theatre Owners of Amer-
first member in the West Indies.
ica has its
Lipton George Chin, owner of the Palladium
Theatre, Montego Bay, Jamaica, joined
TOA after attending its annual convention
in Miami Beach in November.
Another member in the Caribbean area is
Commonwealth Theatres in Puerto Rico.
BUFFALO
BUFFALO
JSr-^^Sr-^;^,
% Sincere Best Wishes For The
Holiday Season . . . from
ALL OF US AT THE BUFFALO BRANCH OF
20th Century -Fox Film Corp.
% 290 Franklin S. TL 2-0784 t
Season's Greetings
ALLIED ARTISTS
DISTRIBUTING CORP.
301 Franklin St.
991 Broad'wav
Buffalo 2, N. Y.
Albany, N. Y.
BOXOFFICE December 17, 1962

BUFFALO ^^1 -.^eadon 6
K^reeimaj
freetinaJ
buffalo
BEST WISHES FOR THE HOLIDAYS
TO ALL OUR GOOD FRIENDS!
DIPSON
THEATRES
BATAVIA, N.Y.
WILLIAM J.
DIPSON
f BEST WISHES FOR THE HOLIDAYS f
TO ALL OUR FRIENDS!
I
I
I
THE
CINEMA
THEATRES
f Theatres of Distincfion!
645 Main St.
957 Clinton Ave. S.
BuIIalo
Rochester
James. John, Vince MARTINA
I
9 James J. Hayes, Manager, Buffalo
I
I
BEST WISHES FOR THE
HOLIDAYS TO OUR GOOD FRIENDS!
TRI-STATE
REFRESHMENTS, INC. |
BEST WISHES FOR THE HOLIDAYS
TO ALL OUR GOOD FRIENDS!
WESTERN AUTOMATIC
VENDING CORP.
254 FRANKLIN STREET XL 2-3339
|
BUFFALO 2, N. Y.
|
S Refreshment Service for Indoor and £
a Drive-In Thecrtresl fi
« A Division of ABC Vending Corp, ^^
575-583 Jefferson Ave.
LEO KATZ, President
TL 6-7240
The Season's Greetings!
NAT MARCUS
ALBANY
BUFFALO
DISTRIBUTOR
ALTURA FILMS
91G Delaware Ave.
Buffalo 9, N.Y. im Phone
TL 5-0707
GREETINGS TO ALL OUR FRIENDS
IN SHOW BUSINESS
BILL KEATON
wKBw
RADIO
JIM ARCARA
BUFFALO N. Y. I
m
E-IO
The Season's Greetings! |
MANNIE A. BROWN |
TIP-TOP Drive-In Theatres
t
MANNIE A. BROWN
Associates, Inc.
DISTRIBUTING
MODERN Talking Pictures—
MEDALLION Pictures
JOE BRENNER ASSOCIATES - WM. MISHKIN
MEL SCHWARTZ, Sales Mgr.
505 Pearl St. TL 4-6752-3
I
I
I
I
KELLER BROS. & MILLER. INC.
THEATRICAL PRINTERS
WISH THEIR MANY THEATRE FRIENDS
A MERRY XMAS AND HAPPY NEW YEAR
mk
ig Prices and samples on request! No obligation!
g
.1 401 FRANKLIN ST. TL 4-2374
|
I BUFFALO 2, NEW YORK |
I
I
BOXOFFICE December 17, 1962

BUFFALO S.eadon 6 K^reetlnad BUFFALO
^^s:iia'^:ia.C(jj»:;$ii»fiiis.e^^
SEASON'S GREETINGS
|
?^ ^"» im I:
"THE SOUND OF THE CITY"
WEBR • 970
George Stagg
23 NORTH ST.
Jerry Edelstein
iKhtWtwWbiStoriitoriaajaBWteSiwBitoJSin^^wjia^Jg^^
^eudon >eu6on A Lur K^reetinaA db
Pfln-UJORLD Film EXCHflnGE
of Buffalo & Albany, Inc.
MINNA G. ZACKEM
Manager
im.
505 Pearl Street TL 3-3857
Sinceie Best Wishes For The
Holiday Season . . . from
B & D Enterprises
Distributing
LEADING INDEPENDENT PICTURES!
in
the
BUFFALO TERRITORY!
HARRY BERKSON • NATE DICKMAN
505 Pearl St., Buffalo
Season's Greetings
THE THEATRE SIGN CO.
431 Pearl St. TL 6-4472
Bufiolo, N. Y.
HERBERT
MERRY CHRISTMAS
«ssirBSs

Mrs. FDR Recalled As Great Lady
Who With Husband Loved Movies
ALBANY—The recent death of Eleanor
Roosevelt at 78 recalled to industry veterans
who were here in 1928-32 when FDR was
governor the great interest she and her
husband evidenced in motion pictures shown
in the "projection room" at the executive
mansion.
In the many stories appearing in the
Albany papers there was only one which
mentioned the frequent screenings in the
executive mansion, that by John Maguire in
the Times-Union.
Mrs. Roosevelt first lived in Albany 41
years ago after her husband was elected a
state senator from Dutchess County.
MOVIES THREE TIMES WEEKLY
Because Roosevelt was badly crippled by
polio while an adult, he could not move
around freely. These motion pictures became
an important diversion and entertainment.
They were exhibited as often as three
times a week at the mansion on Eagle street.
Mrs. Roosevelt, then and later a somxe of
strength to her husband, showed deep
interest in the special screenings.
The man who arranged them was Charles
A. Smakwitz, at that time an assistant upstate
zone manager for Warner Theatres
and now zone manager for Stanley Warner
Theatres in New Jersey and New York. The
private screenings were started during the
terms of Roosevelt's predecessor, the late
Gov. Alfred E. Smith. Pox Pictures, through
Winfield Sheehan, installed equipment for
silent films, in a living room on the first
floor of the mansion. The company sent its
chief projectionist to Albany as supervisor
of installation. Smith was a great film fan,
as were his wife and many of their close
friends, official and personal.
After Smith left office and unsuccessfully
ran for president against Herbert Hoover,
there was an interim on mansion screenings.
When sound came in during 1928. Warners
donated equipment for the projection of
talking pictures at the governor's official
residence. Claude E. Watkins. veteran
boothman of the Strand, supervised its installation.
He had been at the mansion
many times dui'ing Governor Smith's
regime.
ARRANGED SPECIAL SCREENINGS
Smakwitz arranged, sometimes at brief
notice, screenings for Governor and Mrs.
Roosevelt, usually on Friday and Sunday
evenings; occasionally, on another night, too.
Mr. and Mrs. FDR were glad to view any
feature pictures which Smakwitz dated without
charges from Warner Bros, and other
major companies. Roosevelt, who had beeen
Secretary of the Navy dui'ing the administration
of Woodrow Wilson, was particularly
fond of naval pictures.
The screening room had been moved from
the first to the third floor, which FDR
reached by elevator. Officials and friends
the Governor and Mrs. Roosevelt entertained
often attended the movie shows.
Among the Roosevelt official family whom
Mr. Smakwitz remembers as viewers in the
mansion were Judge Samuel Rosenman,
then counsel to FDR, later an adviser in
Washington and last year a member of the
20th-Fox board of director; Marguerite
LeHand. FDR's personal secretary; the late
Louis Howe, his political mentor.
The growing Roosevelt children were avid
screen enthusiasts. Mrs. Roosevelt once
visited Smakwitz in his office to a.sk advice
on the purchase of a 16mm set for the kids.
He arranged for its purchase and delivery to
the mansion, and reported that Mrs. Roosevelt
insisted on payment at the regular
price. The Roosevelt youngsters also came
to Charley's office, looking for scraps of
film.
The governor's limousine sometimes picked
up the "mansion" pictures. Freddie Collins,
now at the SW Ritz, served as projectionist
for many of the showings. Cy Boyer was
among other Local 324 members to handle
the assignment. Special arrangements were
in effect.
Smakwitz, who was deeply moved by Mrs.
Roosevelt's death, commented during a visit
here: "She was a wonderful and a great
lady—very kind to me. Mrs. Roosevelt remembered
me at my birthdays and Christmas
with greetings and gifts. After her husband
became President, he invited me and
my wife to the White House. We accepted
the invitation and received the most gracious
welcome."
The late Carter Barron of Loew Theatres
arranged White House screenings for FDR
and other presidents. Motion pictures were
shown as far back as Wilson's time, it is said.
screenings
After the coming of television,
at the mansion here became less frequent.
'Greatest Show' Title Rights
To Desilu for TV Series
HOLLYWOOD—Ringling Bros. Circus has
given Desilu Productions the title rights to
"The Greatest Show on Earth" for a TV
series. A 60-minute pilot will be telefilmed
in January. A deal has already been made
for the pilot to be a coproduction with ABC-
TV.
Production chief Jerry Thorpe has set
Stanley Colbert as producer, and Oscar
Millard and Bill Bast as writers of the pilot.
The deal permits Desilu use of the circus
for locale and background shots, and Colbert
is now researching for a series, aimed at the
1963-64 season.
The picture, starring James Stewart, Betty
Hutton and Cornel Wilde, which was made
by Paramount in 1953, has never been sold
to television.
'Taras Bulba' for Xmas
In N.Y. and 125 Keys
NEW YORK—Harold Hechts "Taras
Bulba." which was produced in Argentina
with Tony Curtis and Yul Brynner starred,
will open Christmas Day at the Astor
Theatre and in other United Artists' "Premiere
Showcase" theatres throughout the
metropolitan area, according to James R.
Velde. United Artists vice-president.
"Taras Bulba" will also be the Christmas-New
Year's attraction in 125 other key
cities in the U. S. and Canada, including
Los Angeles. Chicago. Detroit. Boston.
Philadelphia. San Francisco, Buffalo,
Baltimore, Denver, Kansas City, Cleveland,
Dallas, Charlotte, Seattle and Toronto.
Name Kenneth Hargreaves
Embassy's Rep. for UK
NEW YORK—Kenneth N. Hargreaves
has been appointed United Kingdom representative
for Emba.ssy
Pictures. Leonard
Lightstone, executive
vice-president,
said the appointment
was in
line with Embassy's
international expansion.
In his new post,
Hargreaves will represent
Embassy in all
phases of its production
Kenneth Hargreaves
and distribution
activities throughout
the United Kingdom. Prior to joining Embassy,
he was with Dino De Laurentiis
Productions as supervisor of distribution
in England, Canada and the United States.
Hargreaves entered the film industry
in 1935 as secretary of 20th-Fox Film Co.,
Ltd., in London. He has served as president
of Rank Film Distributors of America,
managing director of J. Arthur Rank Film
Distributors, joint assistant managing director
of the Rank Organization, joint
managing director of BLC Films, Ltd., and
managing director of Columbia Pictures
Corp., Ltd., and Screen Gems, Ltd.
MGM to
Open 3 Theatres
Abroad December 19
NEW YORK—As part of its "new look"
overseas, MGM has furnished a complete
renovation job on two of its theatres in
Johannesburg, So. Africa, and San Juan,
Puerto Rico, while the Empire Theatre in
Leicester Square, London, will open its
doors as a new theatre on the site of the
old Empire, which was torn down and was
two years in construction.
All three theatres will be opened with
"Billy Rose's Jumbo," and all will open
December 19. Morton A. Spring, president
of MGM International, and Morris Davis,
managing director of MGM England, will
take part in the ribbon-cutting ceremonies
for the Empire in London. The other two
theatres are the Metro Theatre in Johannesburg
and the Metro Theatre in San
Juan.
Three Stars of Tamiko'
To Attend Hawaii Event
HONOLULU — France Nuyen, Martha
Hyer and Miyoshi Umeki, three of the stars
of Hal Wallis' "A Girl Named Tamiko,"
will attend the invitational world premiere
at the Palace Theatre December 27 under
the sponsorship of the Citizens Committee
of the Friends of the East-West Center.
Hawaii's Lt. Gov. James Kealoha is
chairman of the Citizens Committee which
is organizing the event. The Paramount
picture will be nationally released in
March.
Shavelson Film Retitled
NEW YORK— "A New Kind of Love" has
been selected by Paramount as the final
title for "Samantha." the Melville Shavelson
production starring Paul Newman, Joanne
Woodward, Thelma Ritter and Eva
Gabor. Shavelson is producing and directing
from his own original screenplay.
"£-12 BOXOFFICE December 17, 1962

LLYVOO
NEWS AND VIEWS THE PRODUCTION
(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.)
No-Increase Contract
Up to Vote by Actors
HOLLYWOOD—In a mail referendum to
more than 14,000 members of the Screen
Actors Guild, voting was started Wednesday
(5) for ratification of a contract
negotiating policy designed to encourage
production of theatrical feature pictures
in this country and thus to provide more
motion picture jobs for American actors.
Return envelopes must be postmarked not
later than December 17,
Unanimously recommended by the board
of directors, and approved by approximately
a three-to-one vote at the union's general
membership meeting in Hollywood last
month, the policy states that "in view of
the present state of the domestic theatrical
motion picture production industry, with
employment of American actors in this type
of picture at an all time low, the guild will
not seek Increases in existing minimum
wage rates or changes in working conditions
which would substantially increase
the cost of hiring actors in films made in
the United States."
Technicolor Honors New
List of 25-Year Workers
LOS ANGELES—Technicolor Corp. paid
honor to employes who have reached their
25th anniversary with the company at a
luncheon at the Tail of the Cock in the
Valley. Dr. Herbert T. Kalmus spoke.
Present were the newly elected president,
Melvin H, Jacobs; Edward E. Ettinger,
executive vice-president, and Robert Riley
and Paul Passnacht, officers of more than
25 years of service.
Honored this year were Albert N. Bardwell,
Raymond G. Brock, Donald H. Eaton,
Theodore N. Pell, James R. Gallagher,
Dick L. Hollingsworth, Richard P. Koger,
Lucile B. Knudsen, M. Eugene Lynch,
George P. MacLaren, Courtland C. Morelock,
Richard B. Mueller, Ernest G. Phair,
Prank W. Taylor and William P. Ward.
Ralph Peckham Named
MP Health Fund Head
LOS ANGELES—Ralph Peckham, business
representative of the lATSE painters
Local 729, was named chairman of the
Motion Picture Health-Welfare Pund. succeeding
John Zinn, Alliance of TV Pilm
Producers. Other new officers are Albert
Erickson, LATSE craft services Local 727,
vice-chairman: Art Schaefer, Warners,
secretary, and Marshall Wortman, Revue,
vice-secretary. Hem'y Wadsworth is fund administrator.
'Black Fox' Premiered
At LA for Oscar Race
LOS ANGELES — Astor Pictures premiered
Louis Clyde Stoumen's "Black Fox"
at the Apollo Theatre here on the 14th
to make it eligible for the documentary
category for this year's Academy Awards.
The film, which received great critical and
public acclaim at the Venice Film Festival,
is narrated by Marlene Dietrich. Stoumen,
writer-producer-director, received an Academy
Award for "The Naked Eye."
Prance Nuyen, who costars in "A Girl
Named Tamiko," is the third star of the
romantic di'ama to accept an invitation to
attend the world premiere December 27 in
Honolulu. Martha Hyer and Miyoshi
Umeki have already accepted Lt. Governor
James Kealoha's invitation to the opening.
Warners Presented Two
Gold Record Awards
HOLLYWOOD—Jack L. Warner, president
of Wamer Bros. Pictures, and John
K. "Mike" Maitland, president of Warner
Bros. Records, were presented two Gold
Record awards by Mike Coolidge. Columbia
Records custom services division, for
the albums "Peter, Paul and Mary," and
Allan Sherman's "My Son, the Polk
Singer," both of which have sold in excess
of 1,000,000. Warner Bros. Records previously
earned a similar Gold Record
award for its Bob Newhart album, "The
Button-Down Mind,"
WORLD PREMIERE of "Israel Today,"
held at Beverly Theatre in Beverly Hills.
The Martin Murray production won
"Best Short Subject" award at the
Mexican Film Festival. Shown at the
gala theatre party, left to right, are:
Yma Sumac, Martin Murray, Corrine
Calvet, Pinky Lee and Ella Logan.
Sam Goldwyn Pushes
Code of Ethics Plan
HOLLYWOOD—Samuel Goldwyn hosted
a meeting of top film executives la.st week
for discussions regarding his proposed industry
code of ethics. Goldwyn himself
moderated the meeting, attended by Jack
L. Warner, Walt Disney, Y, Frank Freeman,
Charlton Heston and representatives
of each of the guilds to the number of 20.
No decision was made regarding the suggestion
that Y. Frank Freeman head the
project.
One of the points raised by Goldwyn was
the necessity of representative areas of the
industry getting together to try and work
out a plan. Other meetings and submeetings
are expected to be held in the
near future.
Goldwyn to Head
Big MPRF Drive
HOLLYWOOD — Samuel Goldwyn will
head the most important fund-raising campaign
in the 40-year histoi-y of the Motion
Picture Relief Pund next May 20-June 16.
The campaign, the first since 1955, is
needed to raise funds for the case load
which is expected to multiply in the next
five to ten years, since the average age in
the industry today is 53. Even now all
facilities at the country house, the hospital,
the pavilion and the rest home in Woodland
Hills, and at the Hollywood clinic and welfare
offices are continually expanding.
"The cost of expansion is tremendous,"
president George Bagnell said, "and cannot
be absorbed within the Fund's cun-ent budgetary
framework." Under Goldwyn's chaii--
manship, the most successful di'ive in the
Fund's history is expected. Goldwyn will
call the first of several meetings of industry
leaders and organizations after January
1.
Changes
Title
Bikini Beach lAIP). formerly The Seafighters,
to OPERATION BIKINI.
Samantha (Para) to A NEW KIND OF
LOVE.
The Horla lUA) to THE DIARY OF A
MADMAN.
The Corpse Makers lUA) to Nathaniel
Hawthorne's TWICE TOLD TALES.
Agency Signs Alberghetti
HOLLYWOOD—Anna Maria Alberghetti,
now appearing in Chicago in David Merrick's
musical, "Carnival," has signed with
the William Morris agency. Pierre Cosette
continues as her personal manager.
BOXOmCE December 17, 1962 W-1

. . The
. . Al
. . Earl
. . MGM
. . Mel
. . Al
LOS ANGELES
n Hied Theatres has sold its Boulevard Theatre
on Washington boulevard to Calvin
Arbuthnott and John Donnert. Bob Helm
heads Allied Theatres Olander,
.
former Montebello exhibitor and now with
Pacific Drive-In Theatres, and Lillian
Levine were married on the 16th and left
on a honeymoon in Hawaii . Graff.
Pembrex Theatre Supply Co. is at the Glendale
Commumty Hospital for sui-gery.
Joe Pietoforte, Sero Amusement Co.,
entered the hospital at Encino for a checkup
.. . Bill Parrell, National Theatre Supply,
died last week . local office of
Altec Service Co. has moved to larger
facilities in Anaheim in order to acconmiodate
increasing business in the western
LOS ANGELES
!; Season's Greetings
li
I
SAM OZONOFF
THANKS TO ALL
area, according to George L. Carrington
jr., general manager. M. L. A. Scott, western
divi.sion manager, will continue in this
same capacity.
Elmer Bernstein was guest of honor and
keynote speaker at the annual Los Angeles
Junior Chamber of Commerce-sponsored
Chamber Musical Festival at Occidental
College held December 8. The event was attended
by more than 300 southern California
music students . . Allied Artists'
.
"The Bashful Elephant" has been booked
for a 17 -run engagement in this exchange
area during the Christmas holiday season,
starting on the 19th . has dominated
the Los Angeles exhibition field this
month with a total of 19 films—nine reissues,
plus two roadshows, two exclusive
first-runs and six multiple-runs. Hardticket
attractions are "Mutiny on the
Bounty" and "The Wonderful World of the
Brothers Grimm." An exclusive run of
"Period of Adjustment" at the Hollywood
Paramount will be followed there December
21 with "Jumbo."
Roy Reid, Headliner Productions, announces
that his dualer "Married Too
Young" and "Violent Years" opened at the
Pacific Drive-In Theatres' Baseline at San
Bernardino, and from there will go to the
Disneyland held its eighth annual Christmas
festival on Sunday il6i presenting UA division manager, conferred with Dick
State Theatre in Long Beach . Fitter,
the "Parade of All Nations." More than Carnegie, manager, and Bill Wa.sserman.
2,500 participants in costumes representing sales manager for the local exchange . . .
30 countries around the world marched Jules Gerelick, district manager of Favorite
in the "Parade of All Nations." Twenty Films, was in Seattle and Portland setting
marching bands, floats, song and dance up multiple dates tor "First Spaceship on
groups and equestrians contributed to the Venus" Evidon. Crest Film Co.,
pageantry as they marched down Christmas
.
went to Denver on business.
decorated Main Street. U.S.A., for
children of all ages. Gale Storm. Dennis Booking and buying along the Row Were
Morgan and "the living Christmas tree" Ernie Martini, Arvin Theatre. Oildale; Bob
led a mass choir of 750 in a candlelight
Alford, Balboa at Balboa Beach . . . Ezra
procession. The Disneyland Carolers, Stern. Filmrow attorney, returned from a
in Dickens costumes, marched in the trip to New York and London . . . Hugh
parade and will also perform daily in Thomas, Grove at Upland, has taken over
Disneyland through December 30.
the Surf in Huntington Beach from Jack
Flack. Thomas said he will spend $25,000
in refurbishing the theatre.
The New Sands, 700-seater, will open in
Glendale the 19th. Harry Baffa who operated
the former Temple Theatre there is
the owner and manager. Exhibitors Service
(Harry Rackin and Syd Lehman) will do
the booking and buying for the Surf and
the New Sands theatres . . . The seasonal
opening of the Patrons Theatre in the
Arizona Biltmore Hotel. Phoenix, on December
16, started the 21st year that Exhibitors
Service has been doing the booking
and buying for this specialized theatre.
United Ai-tists' "Royal Flush" is based
on an original story by Fay and Michael
Kanin.
LOS ANGELES
LOS ANGELES
^y^y!s^y!s?.y!:^ssi:yms^y!S^7!Sii!s^.ss?iy!s^7!!^itgiy!^i!!SSs^y!Siy!!^i!!iiy!i
i MERRY XMAS HAPPY NEW YEAR
i
ij s Film Booking Service of Calif.
1914 So. Vermont St.
H I
|
^ S RE 1-7221 Los Angeles 7 n
^^ § 1
JUDY—BRUCE—CONNIE
g I
|
Season's Greetings |
i
From
^
20th Century-Fox Film Corp.
I
|
i MORRIE SUDMIN—Branch Mgr. I
1620 W. 20th St. Los Angeles 7
I
RE 1-4186
I
|
I
g n
s
AT 1 Season's Greetings |
n i REGENCY i
FILM DISTRIBUTORS
U I
|
S g ALX COOPERMAN i
62 1 8161 Santa Monica Blvd. Los Angeles |
VS K OL 6-0402 §
I
i
MERRY CHRISTMAS—HAPPY NEW YEAR
From
HERB TURPIE
I
|
g
"THE MANLEY MAN"
g
I 6715 Hollywood Blvd. HO 3-3344 I
I
Hollywood 28, Col.
|
I
|
W-2
BOXOFFICE December 17, 1962

I
among
Ampas People Asked
For New Addresses
Hollywood—All members of the Academy
of Motion Picture Arts and Sciences
were asked to provide the academy
office with the mailing address where
they could be reached after Christmas
if it is other than the permanent address
on file. The request was made to assure
that all voting members will receive
Oscar nominations ballots for the 35th
annual Awards promptly. All notification
of new addresses should be sent to
the membership office.
Walt Wood Starts Work
On Slate of 4 for MGM
HOLLYWOOD — Walter Wood has
started preparations on a slate of four
films under his Walter Wood Productions
banner. He recently completed "Escape
From East Berlin" for MGM.
The first effort probably will be "Man
Running." a screenplay by Millard Lampell
based on an unpublished manuscript by
Hume Cronyn. Both Lampell and Cronyn
will have some participation in this di'ama.
There is a screen treatment by Phil Castle
ready. This involves Marine Cpl. Charles
Brown who, in 1945, robbed a Japanese
bank of over six million dollars. Two other
projects are also in work. No distribution
has been set.
As a screen game,
^HOLLYWOOD fakes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. ..
3750 Ookton St. * Skokic, Illinois
FAST DEPENDABLE TRAILERS
— - >

LOS ANGELES s.eadon 6
teetinad
LOS ANGELES
f
Holiday Greetings
From
B. F. SHEARER COMPANY I
|
g
Greetings
FLOYD LEWIS ATTRACTIONS
I
a
1964 S. Vermont St.
RE 3-1145
Complete Theatre Equipment
Public Seating
Los Angeles
S
V
4110 Ventura Canyon Ave.
Sherman Oaks, Calif.
State 9-6556
i
I
Season's Greetings
I
|
% From S
THEATRE SERVICE CORP.
ROY DICKSON—GLADYS COLLINS
1914 S. VERMONT ST.
RE 1-3153
f $
I Season s Greetings
MEL EVroON
lERRY PERSELL
CREST FILM DISTRIBUTORS INC.
1979 S. Vermont Ave.
Los Angeles 7
RE 3-1 123
I
f ^
. I
Greetings
I
|
5 From %
I
THEATRE UPHOLSTERING CO. I
I
"MORRIE KLEINMAN"
|
1358 West 24th St. Los Angeles, Calif.
%
RE 4-0740—RE 3-3200
f
Season's Greetings
Allied Artists Productions
of California
RE 1-3148
c«ir^^ ll^^ ^Ta M^ft ^l^^^rla »^^ 8W ^(^^|j^ «^a ^gi!i^^
«W3i»2ii»»a9JSi9Jeii»ais^^
Greetings
From
ACORN PRESS
MARTHA—LEW—MARSHALL
AND ALL THE GANG
909 South Vermont Los Angeles 6, Calif.
DU 4-5151
Happy Holiday Greetings
UNITED ARTISTS CORP.
I 1980 S. Vermont St.
Los Angeles
i
^
I
W-4
BOXOFFICE :: December 17, 1962

LOS ANGELES s.eadon 6 K^reetinaS los angeles
^ I HAPPY HOLIDAY GREETINGS |
.t;i^
ED HUNTER
I
|
I
t;^
I
I
GILBOY COMPANY
FILM DELIVERY SERVICE |
^ I
Am FREIGHT SERVICE
|
^ % 2093 W. Washington Blvd. RE 1-9466 |
•M \
Los Angeles 7, Caliiomia W
^^ \ Headquarters For National Film Service g
I
Seasons Greetings
I
JOHN P. FILBERT CO., INC. I
Since 1904
MOTION PICTURE EQUIPMENT
2007 S. Vermont St, Los Angeles 7, Calit.
|
I
|
Season's Greetings
TO ALL OUR FRIENDS
"THE LAMPS"
* Los Angeles Motion Picture Salesmen's Ass'n
I
Season's Greetings
MORRIS BORGOS
LOS ANGELES TIMES
MOTION PICTURE ADVERTISING
1914 S. VERMONT ST. LOS ANGELES 7, CALIF.
Room 26
FILMROW REPRESENTATIVE FOR BOXOFFICE
Season's Greetings I I Season's Greetings
TEIPEL'S COFFEE SHOP I I ^-^"^
Film Row's Finest
Completely Air-Conditioned g 3 InC«
| | Manhattan Films International
1934 South Vermont
I
ROBERT I. KRONENBERG, President
|
REpublic 1-8967 Los Angeles 7, California I l 1920 S. Vermont St. REpublic 2-3016
WHERE SHOWMEN MEET TO EAT | i Los Angeles 7, Calif. RE 2-6111
i
s
Season's Greetings
||
Greetings
|
^'°'^
I
1 From I
THE MEMBERS AND BOARD OF DIRECTORS | I I
of the
ROY REID
I
I I
Southern California Theatre 1 1 i658 Cordova St. RE 2-9228 I
Owners Association
| | Spedalizinq in Road Shov^ Attractions | ^'
ft ^ ^
Merry Christmas Happy New Year I | SONNEY AMUSEMENT | ^

'Day' the Only Oasis
Beverly A Very 5th wk. . . 65
In L.A. Film Desert
LOS ANGELES—Business in general was
rather slow at the ticket windows last week,
with the only bright spot the returns on the
hard-ticket films, especially the 200 per
cent done by "The Longest Day."
(Average Is 100)
Priyate Affoir (MGM),
Beverly Canon Everybody Go Home (Davis-
Royal), 2nd wk 65
Carthav The Longest Doy i20th-Fox), 9th wk 200
Chinese—West Side Story ,UA), 52nd wk 150
Crest A Coming-Out Party (Union), 4th 85
wk
Egyptian Mutiny on the Bounty (MGM), 4th 75
Fine Arts— Phaedra iLopert), 4th wk 165
Fox Wilshire Billy Budd (AA), 4th wk 75
Four Star Gigot i20th-Fox), 7th wk 65
El Rey, Village—The Music Man (WB), 85
Hillstreet, Vogue Gay Purr-ee (WB) 75
Los Angeles Poor White Trash (CDA), 65
Picwood
reissue . .
The Manchurian Candidate (UA), 5th wk. 85
Orpheum, Hawaii, Wiltern, Loyola The War
(Col), rel Lover gen. 75
Warren's, Baldwin Girls! Girls! Girls! (Para),
3rd wk 75
Hollywood Paramount Period of Adjustment
(MGM), 4th wk 1 25
Pantoges The Chapman Report (WB), 9th wk. . . 65
Music Hall—A Kind of Loving (Governor), 3rd wk. 90
65
State, Pix— Escape From East Berlin (MGM)
Iris What Ever Happened to Baby Jane? (WB),
gen. rel 75
Warner Beverly—Gone With the Wind (MGM),
reissue 65
Warner Hollywood The Wonderful World of the
Brothers Grimm (MGM-Cinerama), 18th wk 150
Music Hall— Period of Adjustment (MGM), 3rd wk. 90
Paran^ount First Spaceship on Venus (Crown);
Voron the Unbclievobfc ;Crown) 125
Two New Programs Score
125 in Seattle First Runs
SEATTLE—Ratings were only average
last week, with only two openers managing
to climb above the 100 mark. They were
"No Man Is an Island" paired with "Battle
Hymn" which completed a first week at the
Fifth Avenue with 125 per cent. The other
was "First Spaceship on Venus" and
"Varan the Unbelievable," a combo, which
wound up its first week at the Paramount
with 125 also. "The Miracle Worker" pulled
a disappointing 80 in its second week at the
Music Box.
Blue Mouse—What Ever Happened to Baby Jane?
(WB), 5th wk 100
Coliseum Girls! Girls! Girls! (Para); It Happened
In Athens (20th-Fox), 3rd wk 90
Fifth Avenue No Man Is an Island (U-l), Battle
Hymn (U-l), reissue 125
Music Box The Miracle Worker (UA), 2nd wk. 80
H
U

LOS ANGELES ^e .^CaSOn 6
ina&
LOS ANGELES
xvi»c^is£&ia£«»s^i»£!^sJ2^sJ^^
J^isA;i»^is^^;3jetd»&^iej;;iS^
Holiday Greetings
reelinas
?//#
COLUMBIA PICTURES
BILL EVIDON, Brcmch Manager
1627 W. 20th St. Los Angeles 7
NATIONAL
THEATRE
SUPPLY
COMPANY
Los Angeles
%
EXHIBITORS' SERVICE GUARANTEES
THE EXHIBITOR . . . SERVICE!
Exhibitors' Service, Inc
HARRY RACKIN—SYD LEHMAN
I
FILM TRANSPORT CO.
|
of California 1
I
1525 West 23rd Street
Los Angeles 7, Calif.
Ben S. Goldberg Earl Goldberg
i
1928 S. Vermont Ave. RE 3-9191 |
Telephone RE 4-4141
Holiday Greetings
Season's Greefings |
from
Favorite Films of California, Inc. |
Earle J.
lohnson Theatre Serv.
Helen Carr Lee Gruden Selby Carr
1664 Cordova St. Los Angeles 7, Calif.
RE 1-1165
The World's Largest Independent Distributor
1918 S. Vermont
Los Angeles
2316 Second Ave.
Seattle, Wash.
255 Hyde St.
Seta Francisco
821 21st St.
Denver, Colo.
g
SEYMOUR BORDE
& ASSOCIATES
1662 Cordova St. Los Angeles, Cal.
RE 1-8748
Greefings From
CHARLIE BRAGG
|
Theatre Insurance Man 1
740 South Western Ave., Los Angeles 5, Cal. |
Dunkirk 5-7478 %
serving the independent exhibitor %
come visit us e
|
ciSrSiSrS!!a«S!are:!Sra?*«!Sre^^
aSira!Sr«!*s?S5rBi?JirefSrSt^^
1692 Cordova St.
Happy Holidays
AL LAPIDUS
NO FUSS—NO MESS
READY TO EAT POPCORN
RE 4-6225
Help Variety Boys Club
LOS Angeles 7
SAL GARCETTl'S
Film Row Barber Shop
HAIR STYLISTS
Phone REpublic 4-6896
% 1610 West Washington Blvd.
S Los Angeles 7, Calif.
BOXOFTICE December 17, 1962 W-7

. . . Howard
Manager Blanche
Is
Hattons Forte
Spotting Good Teen Staffers
ALBUQUERQUE— "Good theatre
ushers
make good businessmen and leaders" is
the behef of Blanche Hatton, Albuquerque
theatre manager, who was profiled recently
in an issue of the Scripps-Howard afternoon
daily here, the Tribune.
Urith Lucas, staff member of the newspaper,
reports that Miss Hatton has
been a theatre manager in tliis city since
February 1924. She's currently managing
the Lobo Arts, near the University of New
Mexico campus for Albuquerque Theatres.
Miss Hatton describes herself as an "expert"
on the 16-to-20-year-olds, the age
group of the youngsters who serve as ushers
SAN FRANCISCO
HOLIDAY GREETINGS
DAYCO
ELECTRONICS,
INC
and cashiers in her theatre.
"They haven't changed through the
years," she said. She believes that good
ushers have the ability to meet all kinds of
people and get along with them.
Some of her former ushers are now leading
businessmen and women, the article
says, and are usually active in community
affairs.
Miss Hatton came here from Lebanon.
Ind.. and started working in the Ideal Theatre,
now extinct.
There have been many changes in Albuquerque
Theatre operation, and Miss Hatton
has seen them all. She has been manager
of most theatres in this town. She
was manager of the Hiland here for 12
years, and directed two house.s, the Mission
and the Chief, at the same time, during
one period.
"Windy weather is good for business in
Albuquerque," she said. She thinks Albuquerque's
wind with its dust sends people
to the movies.
The pleasures of motion picture business
are intangible, but she thinks it is important
to like people. She also sees nothing
SAN FRANCISCO
remarkable in a woman managing a theatre.
As to attracting crowds, she thinks
the same sense of hospitality and welcome
should be evident in a theatre's atmosphere
as in a private home.
Aiding that philosophy at present is a
display of fine works of art being shown
in the lobby of the Lobo. "It helps create a
pleasing appearance," she said.
ALBUQUERQUE
^ot Tonight, Henry" is in for a three-week
booking at Don Pancho's Art Theatre
Bryan, movie editor of Scripps-
Howard daily afternoon Tribune here, was
named new president of the local chapter
of Sigma Delta Chi journalism fraternity.
Extra impetus has been given to the current
booking at the downtown State Theatre
of "The Firebrand" due to the fact
that a local resident, Valentin DeVargas
(real name Albert Schubert), has top billing
in the film.
Reopens Jackson Amador
JACKSON, CALIF.—'With a two-month
renovation program completed, the Amador
Theatre has been reopened by Manager
Howard Martin, assisted by his cousin, Joe
Biven. Screen progi'ams are shown each
night except Tuesday and Wednesday, Martin
booking mostly first-run pictures.
309-311 TURK STREET
SAN FRANCISCO, CALIFORNIA
Telephone: PRospect 5-0311
S!55as35SS5aS5;ag65aSESgE35g55S?S5agE5ag55aSS!aaWi?5BgE'j
Season's Greetings
n
Mary Havirkins
^
Sm FRANCIS DRAKE |
BEAUTY SALON |
EXbrook 2-9880
K
Narration by Alex Gottlieb
HOLLYWOOD—Alex Gottlieb has been
signed by Newton P. Jacobs, president of
Crown International Pictures, to write special
narration for "As Nature Intended,"
new color release starring Pamela Green,
Jackie Salt and Patrina Forsyth.
The Largest Independent Theatre
Service Organization in the
West.
K5!!gE5asEr4355Bg5KS5 SKISKI jasississ^KESsiEssajagt sags;
t GREETINGS! |
I PISCHOFF CO. I
ARTISTS SERVICE
I
i
1 880 HARRISON STREET
n
&j^s^'^s:3gs£^:£3Ss^^:£^s£^:^3g:£3&:£3S;^^si£s£^Ki
Bounty Float in Beach Parade
LOS ANGELES—The HMS Bounty float,
which commanded so much attention in
the Hollywood Santa Claus Lane Parade,
was a featured entry for the Manhattan
Beach 50th anniversary Grand Parade
December 15.
SAN FRANaSCO
SAN FRANaSCO
Season's Greetings To All
MORE FOR YOUR MONEY
"BUTTER-FLAKE"
SNO KONES
World's Finest Popcorn
COTTON CANDY
SUPPLIES & EQUIPMENT for
CONCESSIONS & SNACK BARS
ARTHUR UNGER
CALIFORNIA CONCESSION
SUPPLY CO.
177 Golden Gate Ave.
Son Francisco 2, Calif.
H Em lock 1-6490
Season's Greetings
PAD-RAM ENTERPRISES. INC.
and
"The IMMORAL MR. TEAS"
Russ Meyer
Pete DeCenzi
W-8 BOXOFHCE December 17, 1962

Friars Roastmaster Fete
For Davis Jr. on Jan. 22
HOLL'i'AVOOD—Sanimy Davis jr. will be
honored by the Pilars Club JanuaiT 22
with a Roastmaster dinner. Pi-esident
In'ing Briskin said Dean Martin. Frank
Sinatra, George Burns. Phil SUvers. Joey
Bishop and Art Linkletter will be on the
dais for the tribute to the entertainer, who
starts his 34th year in show business.
"Plight Prom Ashiya," a United Artists
release, is based on the Elliot Arnold novel.
SAN FRANaSCO
SAN FRANCISCO
T^anuel Levin has purchased the lease of
the Telenews Theatre. He will continue
the newsreel policy that has been so
successful there for the past 23 years. Besides
a complete camera department, sound
recording studio and the film library, the
theatre receives daily CBS News coverage
from New York and regular Universal features.
. Frieda
Jack D. Marpole has been elected chief
barker of Variety Tent 32
Fleishman, office manager
.
at
.
National
Screen Service, has resigned . . . George
Mm-phy spoke before the Associated General
Contractors of America convention.
The Larkin Theatre is currently showing
a 1925 silent movie. Charlie Chaphns "The
Gold Rush."
SAN FRANCISCO
'^^''^?i'ny3nt^^:c^1^S^t^':S^^'^!r1TS^'!fc^?Lrl'Krl'Sh
JOHN PETERS
JESSE LEVIN
>eadon 5
L^reetlnaA
J. B. UMA
BEN LEVIN
^
m
^y^appu ^J^otldiau6
^'
DOLORES BARUSCH
BOXOPnCE REPRESENTATIVE
25 Tcr^dor St.
San Francisco, Calif.
Greetings
CANTIN & CANTIN
Theatre Architects
690 Market Phone
SAN FRANQSCO GArfield 1-7472
Best Wishes from
VERNE ZEESMAN
Motion Picture Counseling, Inc.
Son Francisco
JOHN HOFFAAAN
KGO RADIO
S.eadon 6 Q'^reetinaS
di 9'
A FRIEND
s?SrtSS«Srcs^«!*e?SirsS!B«!Sre^r«sSrsssre^^
c»SjrS??are?o«?SrBiSr«!S3-si?5«S5^^
Season's Greetings
EMIL DAVIS
Now Happily Associated with me
OFFICIAL AMUSEMENT GUIDE
(The Voice of Show Biz Since 1920'
Patil Spier, Publisher
sjsa-sssSrsesrs^EaflBirsKare^iWsts?^^
Season's Greetings
POPCORN — SEASONINGS — SYRUPS
COMPLETE LINE OF SNACK BAR
SUPPLIES & EQUIPMENT
EXCLUSIVE LINE OF POPCORN BOXES & BAGS
E. I. RUBIN COMPANY
8 Hyde St. MArke: 5-1151
Sar. Francisco 2, Calif.
1^
BOXOFHCE ;: December 17. 1962
W-9

SAN FRANCISCO ^e .^eCldOtl 6
I
I
S
I
I
MARTIN FOSTER
ENTERPRISES
Parkway Cinema, Oakland
Cinema 21, Portland
Fine Arts, Portland
J^oildau L^reetinaA
|
m
POPCORN SPECIALTY CO.
3075-23rd Street
San Francisco, California
Sylvia O'Neal
s.eadon J
BILL
K^reetina^
^^
COGAN
THEATRICAL PHOTOGRAPHER
SERVING THE TRADE
Season's Greetings
— FROM —
HERBERT ROSENER CO.
NEW CLAY, LARKIN
MUSIC HALL
— THEATRES —
SAN FRANCISCO
BERKELEY THEATRE
BERKELEY
SEASONS GREETINGS
To Our Showmen Friends
From
MOTION PICTURE
SERVICE CO.
1 ^
Producers of
"SHOWMANSHIP TRAILERS"
Gerald L. Karski and Associates
^ 125 Hyde St. San Francisco 2, Calif.
«?SrOSJrefSreWSrB?

£
. . . The
. . . Mrs.
. . Tom
. . "Australia,"
. . . John
. . . After
. . Columbia
. .
Arthur W. Clark Seeking
Carmel Theatre Permit
MONTEREY, CALIF. — An application
for a 471-seat motion picture theatre has
been filed by Arthur W. Clark of Pebble
Beach with the Carmel planning commission.
If granted a permit, Clark would
build the concrete block and used brick
structure on an 8,000-square foot area on
the west side of Mission street, 80 feet north
of Eighth avenue. A residence now occupies
the site.
The commission's design review committee
goes along with Clark's submitted floor
and landscaping plans but has urged that
the "architectural treatment should be
made more interesting and in keeping with
Carmel's architectural style."
Carmel has only one theatre, the Golden
Bough Cinema at Monte Verde street and
Eighth avenue. The old Carmel Theatre
on Ocean avenue was demolished several
years ago when the Carmel Shopping center
took over its site.
SEATTLE
rrnie Piro, manager for Buena Vista, and
wife returned from a vacation trip in
Arizona and California . . . The Women of
Variety Club sponsored a dinner dance at
the Ft. Lawton Officers Club . . . Dan Seymour
has joined the public relations department
at Sterling Theatres. He formerly
was with the American Cancer Society.
Dick Lang, fonner RKO Portland manager,
was killed recently in a car-pedestrian
accident . Walsh, who operated
theatres for Mrs. Parker in Portland, died
Cherokee Theatre at Othello,
Wash., operated by the John Lee circuit,
burned to the ground . . . The Ritz Theatre,
Ritzville, has been closed.
The target date for completion of the new
Seattle Cinerama Theatre is February 1
Alice Haydon is a new secretary at
Sterling . a color film, played
four days at the Palomar Theatre as part of
the World Cavalcade series.
DENVER
The Denver Theatre booked for one day
only an opera program made up of
"Tosca" and "La Traviata" . . . Bill Hastings,
manager of the Orpheum Theatre,
was awarded first prize in the RKO 75th
anniversary showmanship contest . . . Oscar
Galanter, office manager at MGM, was ill
several days screened "Diamond
Head" at the Towne Theatre .
.
Advance ticket sales for "Mutiny on the
Bounty" at the Denham Theatre are selling
at $1.25 to $2.50 top . . . The Paramount
had television station KBTV personalities
on the stage for its annual Christmas party.
Two bicycles were awai'ded as prizes.
Sympathy to Columbia office manager
Tom Robinson upon the death of his father
Dobson, manager for United
Artists, is playing a dual role in the industry.
While on vacation, Dobson visited the
location of "McLintock" in Tucson and
withm short order had been cast and costumed
as an Indian agent in the picture
many years, Raymond Borcherdt,
Nucla Theatre at Nucia, is retiring and
turning over operation to his son Martin
and daughter-in-law Mary Ellen.
Seen on the Row were Mr. and Mi-s. R. E.
Bender, Rustic Theatre at Norwood; Bob
I
Happy Holidays
t Successiul New Year i
I
BRUCE MARSHALL |
t BOXOFFICE i
Nelson, Fox at Leadville: A. N. Beezley,
Midway at Burlington; Mr. and Mrs. Sam
Rosenthal, Bison at Buffalo, Wyo.; George
McCoi-mick, Skyline at Canon City; R. L.
Stanger, Evans Drive-In, Denver, and Art
Goldstein, Uptown, Denver.
Joe Machetta of the Emerson Theatre in
Bi-ush has opened a Christmas tree lot at
385 Sheridan Blvd. here and assures special
prices for film industry members.
DENVER
i
|
AFM Local 47 Elects
LOS ANGELES—President John Tranchitella
and his entire administration have
been named to new two-year terms by
members of Local 47, American Federation
of Musicians. The only contested office was
for vice-president, won by incumbent Max
Herman.
A WGAW Publication
HOLLYWOOD—The Writers Guild of
America West council has okayed the development
of a quarterly, and named an
editorial board consisting of Allen Rivkin,
Michael Blankfort and Richard M. Powell
to supervise.
I Season's
Greetings
g
!
f good luck for the
.
coming year S
Hilton Office Bldg. 5
H
g
starred in Columbia's "In the French
Style" are Jean Seberg, Stanley Baker and
author-actor James Leo Herlthy.
U Denver S
[
I
Denver, Colorado w
I
DENVER
DENVER
if
^ i from U I to U ALL I
Season s Greetings
^
I
g
g from the gang at » g g Season's Greetings g *n
« U. A. to U
as
ALL
I AT
S John Dobson Dominic Linza Earl Peterson g I Universal Film Exchanges, Inc. | fA
K Joy O'Molin Tony
Denver 623-3281
Dyksterhuis
85 Ronnie Giesburt
UNITED ARTISTS
807 21st Street Denver 825-2325
Murray Gerson Floyd Brethour
Les Laramie
Orin Sommers
Dwight Swansick
»
ti&&&:i}ls&&&'lssiils&^ls&^l»>isS.&!S.&&&:i&ti&i

DENVER s.eadon 6
Ljreetinad
denver
v?%. v;^ v?^ v;^ v

—
——
—
Loop Managers Mark
Time Till Holidays
CHICAGO—With people more interested
in Christmas shopping than in movies or
any other type of entertainment, theatre
managers are just beating time, waiting
for the new crop of Christmas openers
which are being publicized now with flashy
newspaper, radio and TV campaigns. The
Roosevelt was doing big business with "The
Longest Day" in the tenth week.
1 30
(Average Is 100)
Capn— Forbidden Paradise (5R); Sweet Ecstasy
(5R), 2nd wk 150
Carnegie The Devil's Wanton (Embossy); Night
Is Mv Future iConfl),
Chicago—What Ever Happened to Baby Jane?
(WB), 7th wk 170
Esquire Phaedra (Loport), 6th wk 150
Loop We'll Bury You! (Col), 2nd 170
wk
McVickcrs The Wonderful World of the Brothers
Grimm (MCM-Cinerama), 19th wk 150
Monroe Shades of Love (5R); House 3 of Women
!WB) 120
Oriental Period of Adjustment (MGM), 4th wk. 135
Roosevelt—The Longest Day (20th-Fox), lOfh wk. 240
State Lake— It's Only Money (Para), 3rd wk. 180
Yojimbo (SR), 2nd wk 145
Surf
Todd— Mutiny on the Bounty (MGM), 5th wk 225
Town The Girl With the Golden Eyes (Kingsley),
3rd wk 135
United Artists White Slave Ship (AIR); Escope
From East Berlin (MGMl 2nd wk 110
Woods The Manchurian Candidate (UA), 6th wk. 125
World Playhouse—Swon Lake (Col) 110
Weak Kansas City Lineup
Hit Hard By Cold Wave
KANSAS CITY—A week of first-run
offerings mostly made up of holdover fare,
saw business slide to practically nothing
in the wake of a sudden cold wave which
^^
brought ice with it Monday HOi. Programs {COUnff OH
of reissues were becoming more prevalent
as new product was being held off for
holiday openings. A Paramount reissue
topped the Paramount bill and two Fox
reissues formed the Plaza's program.
Brookside If a Man Answers (U-l), 5th wk 140
Capri—The Manchurian Candidate (UA), 5th wk. 100
Empire—The Wonderful World of the Brothers
Grimm (MGM-Cineramo), 17th wk 100
Gronodo Isis Vista Warriors Five (AlP); Lost
Battalion (AIR) 100
Kimo—A Very Private Affair (MGM), 3rd wk 115
Paramount Fancy Ponts (Para), reissue; Forever
My Love (Para) 95
Plaza An Affair to Remember (20th-Fox); The
Inn of the Sixth Happiness (20th-Fox), reissues 115
Roxy—The Longest Doy (20th-Fox), 5th wk 100
Soxon Escope From East Berlin (MGM) 100
Studio What Ever Happened to Boby Jone?
(WB), 2nd run 100
Uptown— Girls! Girls! Girls! (Para), 3rd wk 120
'Baby Jane' Shows Class
In 2nd Indianapolis Week
INDIANAPOLIS— It would have been a
quiet week at first-run theatres here except
for "What Ever Happened to Baby
Jane?" which continued strong and seemed
likely to hold again. "The Legend of Lobo"
was getting the best play among the new
attractions.
Cinema Naked Rood (SR); The Immoral West
(SR) 75
What Ever Happened to Baby Jone?
Circle
(WB), 2nd wk 200
Esquire Girl With a Suitcase (Ell.s) 100
Indiana The Wonderful World of the Brothers
Grimm (MGM-Cinerama), 17th wk 115
Keith's—The Legend of Lobo (BV) 125
Loew's Swordsman of Sieno (MGM); Damon and
Pythias (MGM) 90
M Happy Holiday tf
New Academy Theatre Joins Galaxy
Of Durwood Downtown Showcases
By MARJE SWEENEY
KANSAS CITY — Already possessed
of
one unique theatre—the Studio, which once
was a lounge—the Durwood Theatres circuit
on Friday i21i will unveil another
theatre-within-a-theatre, the Academy.
This jewel-like little showcase, which
sports the address 1402 '2 Main St., utilizes
such unlikely elements as the service entrance
and the mezzanine foyer of the Empire
Theatre—which is very much in use
as the local Cinerama outlet—to make a
140-seat fUm theatre capable of running
full tilt at the same time the "surrounding"
Empire is in operation.
The soundproofing of doors and other
openings leading into the Empire balcony
(which is not used when Cinerama films
are playing) was the trickiest part of the
project, according to Robert Turner,
Empire manager, who also will manage the
Academy.
"But we had so many things going for us
here," he said, "that it was a real
'natural.' " Decorator Hollis Jack, who has
created all the Durwood theatre interiors
here, has used a color scheme of redorange,
cream and white with dark accents
)327S«.Wol»sh
Qiicogo 5, Illinois
IF YOU HAVEN'T ALREADY
ORDERED YOUR HOLIDAY
MERCHANT
Greeting
TRAILERS
Sand It To FILMACK, You'll
Got It In Plonty Of Timo.
to pull the entrance, boxoffice, stairway
and auditorium all together into a unit
which exudes an atmosphere of casual comfort
and intimacy. All this, mind you, at
no added overhead in the form of rental,
heating or air conditioning.
Seating is on the continental plan with
one aisle only. Since no row is more than
seven seats wide, this presents no access
problem. Too, the chairs are of the pushback
variety and rows are comfortably
spaced. Even the seats were easily avail-
I
(Continued on page C-8>
KANSAS CITY
DURWOOD
THEATRES
Wish You a Merry Christmas
and a Happy New Year
S Stanley H. Durwood
f
KANSAS CITY
Richard M. Durwood
p. *
Jo all exhibitors and friends
We extend a Hearty Greeting
for a
J ¥
i/eru ff/eri'u i^nrisL
and a
imad
J4^appuj f-^rodperouS 1963
Missouri Theatre Supply Company
I SCREENLAND CAFE g
I
leii and Carol g | L. J.
Kimbriel, Mgr. 115 West 18th St. Kansas City, Mo. |
« 1801 Wyandotte Kansas City, Mo. J ^ 8
BOXOFFICE :: December 17, 1962 C-1

KANSAS CITY s.eadon 5
LjreetuinUA
KANSAS CITY
The gang at
COLUMBIA PICTURES
want to wish all their friends
A Merry Christmas and
A Happy and Prosperous New Year
.4.4.4 4.4.4
Ben Marcus, Tom Baldwin, Bill Jeffries,
I
i
I
I
%
I
SEASON'S GREETINGS
mk
DICKINSON THEATRES
GLENWOOD MANOR MOTOR HOTEL
5913 WOODSON HD. MISSION, KAS.
Gene Snitz, Bob Krause, Bill Mclntire
^
1 GLEN W. DICKINSON GLEN W. DICKINSON, JR.
&
Season's Greetings
FINTON H. JONES & SON
Specializing in All Lines of
Merry Christmas and Happy New Year
BUENA VISTA
Distribution Co., Inc.
Theatre Insurance
4153 Broadway Kansas City 11, Mo.
PL 3-5422 PL 3-6478
TOMMY THOMPSON
Dorothie Warneke Bonnie Carr
I I Anne Fracol Ruth Kelly Hollingsworth |
I
Season's Greetings
From
ALLIED ARTISTS PICTURES
INC.
Frank Thomas
Earl
Ogan
Roger Leaton
1700 Wyandotte
Eleonora Martin
Marguerite Smith
JoAnn Weaver
Kansas City, Mo.
# !J -fe
1 3 It Wouldn't Seem Like Christmas S
If We Couldn't Drop in and
Wish our Members and Friends
the Best of Holiday Greetings!
UNITED THEATRE OWNERS
of the
HEART OF AMERICA
FRED C. SOUTTAR
President
PAUL RICKETTS
1st Vice-President
DOUGLAS LIGHTNER
2nd Vice-President
BEVERLY MILLER
Treasurer
GLEN DICKINSON, Jr.
Secretary
NORRIS B. CRESSWXLL
Executive Secretary
I
Season's Greetings
from
FOX MIDWEST THEATRES
INC.
Fred Souttor,
Area Supervisor
Leon Robertson, John Meinccrdi,
District Managers
Harold Hume, Film Buyer
L. E. Pope, Purchasing and
Concessions
Fred Kluex, Exec. Ass't
Robert Selig, President
Season's Greetings
and Best Wishes to
Our Friends and Customers
SLeve THEATRE
SUPPLY CO.
217 W. 1 8th St. Kansas City, Mo.
Harrison 1-7849
C-2 BOXOFFICE December 17, 1962

KANSAS CITY ^ei ^^eCLSOIt 6
Q'
reetinad 2ti
KANSAS CITY
{•^-i^^-asi^HSSH^-5S£«i«£«SiS£i8fi
I
g
COMMONWEALTH THEATRES, |
INC.
EXTENDS THE VERY BEST
WISHES OF THE SEASON TO
YOU AND YOURS!
^^.^^
RICHARD H. OREAR
President
'^
A MERRY CHRISTMAS
AND
A HAPPY NEW YEAR
Paramount Film Distributing |
Corp.
I
1715 Baltimore Avenue '^
GR 1-0410
Harry Hamburg
Mary Johnson
Arthur Cole
Bob Cloughley
Tom Gooch
Irma Woods
Anna O'Toole
Ruth Corless
|
I
|
I
I
I
Season's Greetings
mi,
EXHIBITORS FILM DELIVERY &
SERVICE CO. INC.
I
S Over 40 Years of Service to the Motion
S
Picture Industry
I 120 W. 17th St. Kansas City, Mo.
§ Member of National Film Carriers
I AGENTS—AIR DISPATCH INC.
(AIR-FREIGHT FORWARDER)
I
I GRond 1-2094
Merry Christmas and Happy New Year
to Our Friends and Customers
NATIONAL THEATRE SUPPLY
Glenn Slipper
Carl Whitney Bill Davis
Bill Allison Bob Saunders
Paul Fine John Money Cora Dugger
Kansas City Omaha Des Moines
«ff«

KANSAS CITY
Qlenn Blanchard, equipment repairman at
Shreve Theatre Supply, has been in
Trinity Lutheran Hospital for about ten
KANSAS CITY
Season's Greetings
|
from all of us a\ U
Alliance Driveln Theatre |
Recording Service and
Fremerman-Papin
Advertising Agency
Bernie Fremermon Morris Sweet
James Fremermon, Gtene Enderson
Carl BoUes
Charley Goodmon
Gloria Egelberg Ron Porter
Bernie Popin Marvin Fremermon
|;3706 Broadway Uptown Building^
Happy
Holiday Greetings |
I
days with a lung congestion. Shreve and
Blanchard have been friends and associates
since 1918 and it seems strange to visit the
store and not be greeted by Glenn. He is
reported to be improving, but was expected
to remain in the hospital at least a week
. . . Mrs. Millie Trent has received word
from her husband, MGM booker V. B.
"Bud" Ti'cnt that he won't be coming home
for Christmas, after all. Bud was scheduled
to leave Will Rogers Memorial Hospital at
Saranac Lake, N.Y.,—where he has been a
patent since September 25—around the 19th
and plane home for further convalescense.
However, several sudden emphysema attacks
recently, have convinced his doctors that
several more weeks of care and rest are
needed and the new target date for homecoming
is February.
Former theatre owner Era S. Kohlhorst,
74, died at his home in Olathe, Kas., Saturday
(8) . He had been ill about two years
with a heart ailment. He was born in Ohio,
but lived in Kansas most of his life, having
been an Arkansas City resident until 1928
when he moved to Olathe and became
proprietor of the Gem and Monita theatres
there until 1936. From 1944-48 he owned
the Giles Theatre at 1714 West 39th St.
here in Kansas City. Kohlhorst was an oU
field contractor in Texas, Oklahoma and
STEBBINS Theatre Equipment Co.
Machine Repair Parts and Service
National Carbons — Hurley Theatre Screens
6-7-8-9 size Call carbon couplers
Special Prices on Rectifier Tubes
1804 Wyandotte Kansas City 8, Mo.
GRond 1-0134 • Night DRexel 1-2791
Kansas for a number of years. He was a
longtime friend of J. W. Shreve of Shreve
Theatre Supply Co. Funeral services were
held Tuesday afternoon (11 J at the Prye
Chapel in Olathe and burial was in the
Oak Lawii Memorial Gardens cemetery
there.
Betty Jean Webb, secretary to Coca-Cola
district manager R. L. McWhorter here in
Kansas City, is featured in a three-page
picture story in the Christmas issue of
Coca-Cola's publication The Refresher.
The article points out that as district secretary.
Miss Webb mans the operation
while the district manager, special representatives
and salesmen call on the trade.
This is a key sentence in the article: "When
district manager McWhorter is away
about half of the time—the tall, graceful
brunette v.'ith a 10-year service emblem
sparkling brightly from her lapel represents
the Coca-Cola Co. to visitors." Jean
Whittington, Kansas City salesman known
among industry people here, appears in one
of the many pictures of this efficient secretary
on the job.
Mrs. Julian (Peg) King of Republic was
hospitalized in Springfield Thursday (6),
her illness diagnosed as encephalitis or
sleeping sickness. At last report, she remained
in a coma. King is remembered by
Pilmrow old-timers as an MGM exchange
employe more than 25 years ago. Since
leaving Kansas City, the Kings have made
theii- home on a farm at Republic and
King conducts an advertising clock business,
the clocks designed for use in theatres,
bowling alleys and other public places.
On Tuesday (18) the local Paramount
Pictures exchange will take up new quarters
in the Braniff building, 1715 Baltimore. The
telephone number, GRand 1-0410, remains
the same.
J. W. STARK
I
ENTERPRISES I
722 E. Douglas Wichita, Kansas |
AM 4-0303 1
HUMDINGER SPEAKERS $3.50 each
HEAVY DUTY SPEAKER MECHANISM $1.65
MISSOURI THEATRE SUPPLY
lis West 18th Konsas City 8, Mo.
Baltimora 1-3070
We run a full-time repair shop.
Parts for all makes of projectors
Loan equipment available
SHREVE THEATRE SUPPLY
217 West 18th St., HA 1-7849, Kansas City, Mo.
KANSAS CITY
KANSAS CITY
Season's Greetings
FIRST NATIONAL BANK
lOth & Baltimore
Kansas City, Mo.
Drive-In Facility
13th and Washington
Member of §..
Federal Deposit Insurance Corp. §.
I
AMERICAN INTERNATIONAL
I
I
PICTURES
215 W. 18th Commonwealth Bldg.
I
HArrison 1-2324
I
s- John Wangberg Anna Steinmetz
g
Mary Hurst
Earl Dyson
I
Extend Sincere
I
Holiday Greetings
I Watch for
I "The Raven" "Operation Bikini"
I
f
"Samson and the Seven Miracles of the World"
C-4
BOXOFFICE :: December 17, 1962

^£^i^^^ m M^^^

KANSAS cm .^eadon 6
Ljteetln^d
kansas city
PN «
® s ON OUR 63rd ANNIVERSARY
Greetings are warmer, wishes more sincere,
Old friends are dearer, when Christmastime is here.
Stebbins Theatre Equipment Co.
CLYDE H. BADGER, Mgr
1804 Wyandotte GRand 1-0134 |
Kansas City 8, Mo. W
I
Season's Greetings
|
m
^ Woodie - Edna - Evelyn - Marie - Genevieve
^ ^.
^ Zone - Wendall - Wes Jj*
g
at
L & L POPCORN
I I
COMPANY
I I
114
I
W. I8th HA 1-6856 | 'M
S Kansas City. Mo. % CU
I
m
i MERRY HAPPY
CHRISTMAS
NEW YEAR
Joseph R. Neger, Branch Manager
Eric B. Green Joseph Bondonk
Chick Evens
William Gill
Happy Holiday | ^,
MARJE SWEENEY
BOXOFFICE Representative
Kansas City
$aKsj^rt^jgr8i;gtgga

Iji'
ST. LOUIS
ST. LOUIS
tS* »-H^,SS» 9^^LS«> »H^JS> »^HL3*>
WE WISH ALL OUR FRIENDS
|
A MERRY CHRISTMAS and
I
|
1^ A HAPPY and PROSPEROUS NEW YEAR |
% Bernie McCarthy |'
% Margaret Collins g
ig- Ann Martz I
I
I ALLIED ARTISTS I
I
'&«S'!$ii»^i«h»£ii»iK$ii»%s^^
I
I
I
I
I
Holiday Greetings
from
BLOOMER AMUSEMENT CO.
Belleville, 111.
|
Si
-Bua«i»Aii»fiS!S%i»fi«is».i^^
^eadon d
from
L^reeti reeunas 9'
ARTHUR ENTERPRISES INC.
ST. LOUIS AMUSEMENT CO.
u^«r«?srO!!B«?^!r«i!ta«?*s^^^
^ii»^!JBSJSi«!8i»Bt!a.g^^
Holiday Greetings
Compliments of
FRED WEHRENBERG
Circuit of Theatres
2735 Cherokee St.
St. Louis
•»»as»^».»a9.aii»4Si)MS^
Season's Greetings
from
MID-AMERICA THEATRES
9900 Page Blvd.
I
I St. Louis 32
I
|
I
•^;i»AKi»iii!a^2SAii»$viefiiij»2$^^
I
I
Season's Greetings
I
And Many Thanks For Your Help
|
I JOAN and JOE I
I
POLLACK 1
Boxoffice
I
St. Louis I
I
W
C|«s»£ii!ax^ii9ii)j»&si»£sis^^
*^eadon &
from
Universal
\^teetin^6
3203 Olive St., St. Louis |
&
o:
:S I
•^
&ii»B:ii»^^;ii!>Biit)JPsi»J!^^^
Season's Greetings
From
REALART PICTURES OF
ST. LOUIS
3301 Lindell
George E. Phillips Grace Engelhard
Helen Abemathy
A "BOUNTY"-full Christmas
and a
"JUMBO" of a New Year
from the gang at
METRO-GOLDWYN-MAYER
3316 Lindell Blvd.
.Reason 6 L^reetlnad
| S
ST.
From
LOUIS
S S
WOMPIs
BOXOFHCE :
: December 17, 1962 C-7

New Academy Theatre Joins Galaxy
Of Durwood Downtown Stiowcases
(Continued from page C-P
ST. LOUIS
departure from the Studio, at which the
changeover must be made after every two
able, having been removed from the main
reels.
auditorium at the time the Missouri became
the Empire and was respacod. with
With the Academy in operation, M.
front
rows removed,
Robert Goodfriend,
aisles widened and
Durwood's Kansas City
rows set
manager, points out that a new flexibility
farther apart.
of
A new seamless Walker Hi-Gain
programing will be possible. The Studio
screen,
20xl0-feet, furnished by National Theatre
and Academy might day-and-datc attractions:
Supply, was
on the other hand, the Academy may
installed on the west wall of
serve as a
the erstwhile mezzanine and
moveover house from time to
curtained in
claret velvet. Red time when new attractions open at the
tubes of light, installed
Capri,
across the top of the screen, add
Roxy or Saxon and it is felt that the
a dramatic
picture being replaced still has some downtown
potential. Still another policy is
note to the transitional lighting.
Men's and women's restrooms which used
illustrated
to serve the balcony patrons are being
by the opening feature booked
utilized by the Academy. A snackbar, on for the Academy—a French-language film
castors, will be at the east or "back"
with English titles, "Counterfeitors of
side
Paris," released
of the auditorium and for a projection
by MGM.
room for one projection machine. An oversized
magazine will be used, enabling the
Regardless of policy, the Academy—with
its distinct "personality," its eye-catching
boothman to run continuously for some 110 marquee and its location—will add another
minutes before changing reels. This is a
note of gaiety and cosmopolitan spice to
Kansas City's burgeoning downtown area.
Through Rain .
Through Ice
Through Sleet .
Through Snow
Through Shortage of Product ... S
And Shortage of Dough ... f
t
Our Hearts Are Still Warm
|
With the Yuletide Glow ... |
As We Send Our Best Wishes From
M. I. T. O.
Missouri Illinois Theatre Owners i§
SGMf/ne
f
I
I
$112,000 Willimantic Tax
Valuation Appeal by SW
From New England Edition
WILLIMANTIC, CONN.—The Connecticut
Theatrical Corp., a Stanley Warner subsidiary,
owner of the Capitol Theatre here,
has appealed in common pleas court the
$112,000 assessment levied by city officials
on the theatre building.
Assessors, however, contend that the fair
market value used for the theatre was
$186,666 and that the building had been
placed on the Willimantic tax list at 60 per
cent of its valuation.
"SELECT FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
St. Louis IS, Mo.
n 2 years for $5 D
D R«niittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
Phone
Evergreen 5-5935
1 yeor for $3 D 3 yeors for $7
TOWN ZONE STATE
NAME
POSITION
Omaha Indian Hills
Will Open Dec. 21
From North Control Edition
OMAHA—A sellout seems assured for the
grand opening of the Indian Hills Cinerama
Theatre December 21, city manager
Jack Klingel said in announcing latest
plans for start of operations at the addition
to the Cooper Foundation Theatres' holdings
in Omaha.
The first performance will be a sponsored
benefit for handicapped children by the
West Omaha Sertoma Club. The site of the
theatre is in the beautiful new West
Omaha suburban area.
"Only a few days after the tickets were
released we had reports of huge sales,"
Klingel said.
Producer George Pal will be among the
guests at the opening. He will arrive several
days ahead and is expected to attend
a special preview for press, radio and television.
He is the producer of "The Wonderful
World of the Brothers Grimm," which
will be the first offering at the Indian Hills.
A native of Hungary, he has won several
Academy Awards for his Puppetoons and
other visual effects.
The Indian Hills Cinerama Tlieatre, incorporating
a circular design specially
adapted to Cinerama, is a counterpart of
Cooper Cinerama theatres in Denver and
Minneapolis.
The manager will be Michael Gaughan,
who has been manager of the Cooper Theatre
in downtown Omaha. The Cooper terminated
the showing of "Windjammer" last
week after 13 successful weeks and will be
closed for remodeling and equipping with
Ultra-Panavision 70.
Klingel said the Cooper will reopen January
31 with "Mutiny on the Bounty,"
probably the second most costly production
in motion picture history. Tlie Cooper was
rebuilt specially for the Ultra-Panavision
type of projection and is ideal for such productions
because of its size and shape.
The Cooper Foundation Theatres' Dundee
in West Omaha will be closed temporarily
and some of its projection equipment
will be transferred to the downtown
Cooper, which will operate on the same
reserved-seat policy with ten shows a week.
Sale of tickets for the Indian Hills will be
handled at the Cooper until boxoffice facilities
are completed at the new theatre. City
manager Klingel will continue to headquarter
downtown.
The rebuilt Cooper opened in October
1958 and played "South Pacific" 65 weeks.
It then closed for a short period and reopened
with "Ben-Hur" in February of
1960. After 48 weeks it again closed to put
in Cinerama and since late in Febiniary of
1961 it has played five pictures in this
process—This Is Cinerama, Cinerama Holiday,
South Seas Adventures, The Seven
Wonders of the World and Windjammer.
ENDLESS
M|f||f[lr'|'i|
BURNS THE ENTIRE ^HVttJfMH
POSITIVE ROD H

. . . "Marco
. . Sol
. . Nicky
. . Ben
. . Previewers
. . George
. .
Blue Island Theatre
Opening December 21
BLUE ISLAND, ILL.—December 21 is
openinR date for the new Lyric Theatre,
which is being completed by the Balaban
& Katz Management Corp., and all stops
have been pulled to make the grand opening
an affair to remember. Bright lights,
bands, celebrities and a Miss Lyric contest
win all be part of the gala festivities, according
to the Blue Island Standard.
The Standard continues:
The Lyric is one of the newest and most
modern motion picture theatres to be
opened in the midwest in many years. The
theatre is acoustically perfect and equipped
with the very newest in transistorized
sound equipment. Balaban & Katz Management
Corp. has designed the Lyric as
an all-one floor theatre. The exclusion of
the balcony allows for better acoustics and
easier theatre management.
To carry out the clean, modern lines of
the theatre, the huge screen will be equipped
with contour curtains, an innovation in
theatre decoration. In keeping with the
new trend to smaller, more intimate neighborhood
theatres, the Lyric will seat approximately
750 patrons. The modern, onefloor
seating arrangement guarantees
there will not be a bad seat in the liouse.
Individual seats are of the newest design
and the taller movie patrons will be happy
to hear that there will be a full 36 inches
between seats—plenty of leg room for
everyone.
The Lyric will be a first-itin neighborhood
theatre, playing a picture as soon as it
is released from its Loop run, or it will play
pictures released directly to neighborhood
theatres.
Airer Robbers Scattered
By Routine Police Check
From New England Edition
MIDDLEBORO, MASS.—Two robbers were
rolling the Meadowbrook Drive-In safe out
of the office building when a police cruiser
on a routine check turned in at the drivein
and sent the men fleeing into a nearby
swamp. Patrolman James Follett chased the
men on foot but lost their trail.
The police interruption came before the
robbers had time to pocket any cash but
they did get away with a wrist watch belonging
to Manager Robert Leach and
numerous items from the refreshment
stand.
^ Technikote £
^S ' PRODUCTS SS
1^5! WATCH PROJECTION IMPROVE
^^
^ Now! — The Only ^5
Ig ANTI-STATIC SCREEN ^
^5< XR-171 Peorl • Repels Dust
^^
Available from your authorized
Theatre Equipment Supply Dealer:
Export-Westrex Corp.
TECHNIKOTE CORP. 63 Seafaring St., B'ldyn 31, N.Y.
CHICAGO
^lip Variety Club will stage its annual
Christmas party for children and grandchildren
of members on December 22.
Sylvan Goldfinger will start the festivities
with a courtesy showing in his Loop Theatre
of "The Legend of Lobo." Then the
group will be served lunch in the Pick-
Congress Hotel. Irving Davis is chairman
of the arrangements, assisted by Sylvan
Goldfinger, Dave Malcolm, Richard Graff,
Bill Margolis, plus members of the
Women's Variety Club.
.
Eddie Silverman, president of Essaness
Theatres, came in from Palm Springs to
confer with general manager Ralph
Smitha and circuit officials . . Jack
.
Springer, midwest manager for General
Drive-In Theatres, returned from Boston
headquarters conferences. Work is under
way on the new Cinema which the company
is building adjacent to the new Randhurst
Shopping Center. General now operates
five outdoor theatres in this territory
. . . Fred E. Magel has been appointed vicepresident
of Motion Picture Service Co. of
New Orleans, and will headquarter at 333
North Michigan Ave. who
saw "Two for the Seesaw" at the United
Artists are enthusiastically nominating
Shirley MacLaine for the Academy honors
Polo" opened in first run
houses throughout Chicagoland.
J. Lee Thompson was Irere in behalf of
"Taras Bulba." He discloses that his next
film will be "The Mound Builders," a story
about early Mayan civilization in Central
America and Mexico Regan,
distributor, hosted a reception in his new
and larger offices at 64 East Van Buren
Jack Behrend of
St., suite 800-815 . . .
Behrend Cine Corp. will speak on "Motion
Pictui'e Camera Design and Lens Testing"
at a meeting of the Society of Motion Picture
& Television Engineers at the Hotel
Knickerbocker.
Lon Jones, press chief for producer Dino
De Laurentiis, flew here from Rome for
four days of press rounds with Columbia
publicist John Thompson in behalf of
"Barabbas." The film will open at the
State Lake late in January or early Peburary
. . . Arthur Godfrey asked for a special
showing of "Gypsy" during his
Chicago visit. Warner Bros, complied .
Jinuny Durante met press people to talk
about "Billy Rose's Jumbo," opener at the
State Lake December 21.
Harry W. Flack and Lee S. Owens, pro-
.iectionists, died . Katz, Universal
publicist, is returning from a New York
stay in time to attend the office Christmas
party at the Como inn . . . Roosevelt Theatre
has introduced Saturday morning
showings for school kids of "The Longest
Day" . Gordon of 20th-Fox is preparing
full page ads and saturation TV
spots for the opening of "Sodom and
Gomorrah."
Bob Allen of Continental Distributing Co.
was lining up two newspaper campaigns for
first outlying breaks in some 30 theatres
December 28 of "Harold Lloyd's World of
Comedy" and "Operation Snatch." In each
instance the cofeature will be "It's Only
Money" .
Pintozzi is a new member
of the MGM staff . . . John Calhoun,
MGM publicist, was in Minneapolis working
on the opening of "Mutiny on the
Bounty" at the Academy Theatre . . Milton
.
Zimmerman, manager at Columbia,
went to New York to get an advance look
at "Lawrence of Arabia." John Thompson,
Columbia publicist, took local critics on
a weekend flight to see the film. It opens
at the Cinestage January 16.
Directing Play for TV
From Western Edition
HOLLYWOOD—Allen H. Miner is directing
his own screenplay, titled "The Heather
Hamish Story," for a Wagon Train television
segment at Revue. Guest-starring are
Anne Helm and Marshall Parks. When it is
completed. Miner will move over to MGM
to produce, write and direct two Combat
shows for executive producer Sellg
Seligman.
Edward Andrews plays a featured role Ln
"The Thrill of It AU," a Universal release.
CHICAGO
Season's Greetings
From
THE ALLIED THEATRE
OWNERS OF ILLINOIS
Jack Clark
President
— Our "19th" Year —
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR NEW —
COMPLETE PRICE LIST
Distributors For
^a^nai^e^ C^Ln^cn^
ORANGE CRUSH and
FULL LINE SYRUPS
SNO CONE MACHINES & CUPS
POPCORN BUTTER CUPS
We Carry Full Line Hot & Cold Cups
Freight- Paid on Orders of $125.00 or More
KAYLINE
CANDY COMPANY INC.
BOXOFHCE :: December 17, 1962 C-9

CHICAGO
^ei ^^eadon J
L^reetlnad
Chicago
^e>eudon 6
KJreetinad
DORE PRODUCTIONS,
INC.
66 E. Van Buren Street Chicago 5, 111.
T. J. Dowd, Pres.
G. C. Regan, V.P.
|
|
"Nature's Playmates"
|
"Goldie Locks & The Three Bares" %
I
Holiday Greetings
AZTECA FILMS
I
I CLASA-MOHME, INC.
f
M. (Distributors oi Spanish Language Films)
S Louis B. Hess, Manager
1 George Valdelamar
1 Raquel Considine
I'
I
1233 South Wabash Avenue, Chicago 5, Illinois
WA 2-6168
Season's Greetings
CHICAGOLAND
DRIVE-IN ASSOCIATION
327 South LaSalle Street - Chicago, Illinois
I
|
Season's Greetings
MR. AND MRS. HAROLD ABBOTT
ABBOTT THEATRE
EQUIPMENT COMPANY
I
I
Oscccr Brotman, President '^
Clca-ence Miller, Vice President §
1311 South Wabash Avenue—Chicago 5, 111.
HA 7-7573
«iSa«(54«i*asi«iSr«i!*«^^
«^^r«5Sr«P*«!Sr««sS«ft«i!!a^^^
'Sii»;^sieAi!sAEhMhii)M^t^a«i^^
Holiday Greetings
Howard Lucas
S. B. GREIVER
Patricia Wheeler
Film Booking and Buying Service
1020 So. Wabash Ave. Chicago 5, 111.
Phone: WAbash 2-5855
a: k
I
|
I
|
Season's Greetings
S
from
I
Continental Distributing Corp.
I
BOB ALLEN, CHICAGO MGR.
I
1 Olive Podhorsky
1301 S. Wabash Ave., Chicago 5, I11.,-WE 9-6090
I
§ From: "Rebel With A Cause"—Cinema Theatre
I
"Operation Snatch"
I
p
I
I
Season's Greetings
From
IRVING DAVIS COMPANY
Candy Concessionaires
1220 S. Michigan Ave. Chicago 5 |
Season's Greetings
G. W. KOERNER
Koerner Motor Express, Inc.
Phone WAbash 2-6594
i
i 55 East 28th Street Chicago, 111.
f
«»?jit«i»«?^s«SW»iar«i»«!S^^
sB«r«s^r!»!S«Sir«?Br»Srs?Sr^^
^
C-10 BOXOFHCE :: December 17, 1962

—
CHICAGO s. —>eudon 6
Ljreeun^i,
freetinad
Chicago
^*^
Season's Greetings
from
I
a
HOLIDAY GREETINGS
WOODS THEATRE
54 West Randolph St.
UNITED FILM CARRIERS, INC.
RALPH McLaughlin
1234 South Michigan Ave., Chicago 5, 111. I
Chicago, III. I f
HA 7-0106
|
|
|
i
Season's Greetings Season's Greetings
|
from
BUENA VISTA FILM
EDWARD H. WOLK, INC.
DISTRIBUTING CO., INC.
HARRIS DUDELSON, DISTRICT MANAGER
I CHARLES E. GOOD, SALESMAN
I
HERB LANE, OFHCE MANAGER
I
JERRY KUEHNL, BOOKER
PHYLLIS MACK, CASHIER
I
i 1307 So. Wabash Ave., Chicago 5, HI. — HA 7-0077 S
S
^
|
*
"Theatre Equipment & Parts"
I
Parts for Simplex, Super-Simplex & E-7 Projectors; §
Parts for High Intensity Arc Lamps (Magnarc, Enarc, fi
Ashcraft & Strong 90/135); Sand and Water Urns, and
|'
Oily Waste Cans. 5'
1241 S. Wabash Ave. Chicago 5, 111. I
i^is^liiJCijfa^asiifij^lgt/asas^isii^gtJ^^
iSiaJjii»JjiiiaJiite'»iiaJS»g^^
Season's Greetings
Season's Greetings
i
STANFORD KOHLBERG
H. E. SCHOENSTADT & SONS I
Star-Lite
Drive-In Theatre, Inc.
AI Raymer, General Manager
g
9760—50th Court
Oak Lawn, Illinois
«
g. 1118 So. Michigan Ave. Chicago, Illinois
I
f
I
I
^a4ia8Jii!»gz»Jaia

Willingness to Assist Patron Earns
Oriental Cashier Courtesy Award
CHICAGO—The Chicago Tribune, in a
story by Sheila Wolfe, recently highlishted
courtesy in a theatre boxoffice. The Tribune
awarded $25 to persons selected for exhibiting
the greatest consideration. The
story follows:
The boxoffice cashier smiled at the customer's
inquiry. Was the picture, she had
been asked, W'orth seeing twice? The picture
was very good, the cashier replied. The
customer sliould find it enjoyable.
"The thing is, I've got a lot of time to kill
between trains and I don't quite know what
to do," the customer said.
Mrs. Pamiie Weber, morning cashier in
the Oriental Theatre, 20 W. Randolph St.,
took an immediate interest in the stranger.
Between ticket sales, she offered suggestions.
"You could buy a ticket now before the
prices change, and come back," she said.
"If you want to stay for two shows, that
would take four hours. "Why don't you
take a bus ride, then have dinner, and read
a newspaper in one of the hotel lobbies
until your train leaves?"
The customer, a reporter assigned to
search out kindly, courteous Chicagoans,
had already approached six other theatre
cashiers. Until Mrs. Weber, it appeared
that the hours "between trains" would be
empty, indeed.
"There's nothing to do on Sunday," one
cashier said.
"You could read magazines and watch
television in the lounge," said another. And
there would be a parade in the afternoon,
she added, continuing to count out an assortment
of coins all the while.
Mrs. Weber asked the customer where
she was from. She suggested that a ride on
the No. 151 bus through the north side
would be interesting, and gave careful
directions on where to catch the bus.
"You could just stay on, and come back
on the same bus," Mrs. Weber said. "Maybe
you won't even have to pay another
fare."
She wasn't sure the stranger understood
the directions.
"Here," she said, reaching for pencil and
paper, "I'll write it down for you."
Business at the boxoffice was steady.
Mrs. Weber made no move to dismiss the
stranger, though.
She had another idea. Maybe a tour bus
would be leaving at a convenient time.
"Why don't you go over and see what
the driver says," she said, pointing across
the street. "I'll be here when you come
back."
The reporter returned with a sightseeing
folder, and asked Mrs. Weber's opimon.
As the conversation continued, it was obvious
to the reporter that the assignment
was over. Mrs. Weber, who lives in the
hotel at 5555 Kenmore Ave., was the winner
of a Tribune courtesy award.
She was surprised. There was nothing
out of the ordinary in what had taken
place, she related. It was just a natural
reaction for Mrs. Weber to be friendly and
helpful.
"I like people," she said.
Fantasy Sells Christmas
From New England Edition
BOSTON— "Santa Claus," a live-action
feature fantasy, is playing matinee engagements
at theatres in the Greater Boston
area as a Christmas promotion. The theatres
are: Brockton Seville, East Boston;
St. George, Framingham; Warner, Lynn;
Oriental, Mattapan; Paramount, Newton;
Rialto, Roslindale; Rivoli, Roxbui-y; Embassy,
Waltham, and Hancock Village,
West Roxbury.
Producer Jerry Bresler and Columbia
studio production manager Jack Pier have
returned from Mexico where they have
been scouting locations for "The Beach
Boys."
CHICAGO
CHICAGO
I
I
Wishing You the Seasons Best
UNIVERSAL FILM EXCHANGE
Peter F. Rosicm
Regional Sales Mgr.
Richard B. Graff
Branch Mgr.
Fred Bunkelman
Paul Sadzeck
Lester Zucker
George Rose
Sheldon Smith
Lorraine Howaniec
Stacey Kogen
PUBLICITY: BEN R. KATZ
I
I
I Season's Greetings s
I
I
I American International Pictures
|
of Illinois
I
SAM SEPLOWIN, BRANCH MANAGER
ALICE DUBIN
SAM KAPLAN
I 1301 South Wabash Ave., Chicago 5. Illinois
WE 9-2000
I
|
|
I
Season's Greetings
from
NATIONAL THEATRE |
ADVERTISING CO. I »
Premium Boxoffice Stimulators g
Since 1934 I
I
1325 So. Wabash Ave. Chicago, 111. f
JOE and MAX BERENSON
|
»^
I
I
i
I
Season's Greetings
5 from
I
I
I a
Nat Nathanson—Vic Bernstein
Jack Botaro —Jack Gilbreth—Meyer Kahn
ALLIED ARTISTS
I
i 1234 South Michigan Ave., Chicago 5, 111. | a|
WA 2-7939
I
I ^
C-12
BOXOFFICE :: December 17, 1962

Censor View Stresses
Voluntary Shield
From Mideast Edition
DETROIT—Motion pictui-es which shock
the moral sensibilities of a community must
be made unavailable to adolescents, and
this can best be done by voluntary cooperation
between parents and theatre operators,
Judge Joseph G. Rashid of the Wayne
County circuit court told the Greater Detroit
Motion Picture Council.
In a talk on "Censorship vs. Suppression."
he pointed out that the Constitutional
provisions of freedom of expression
as interpreted today include motion pictures,
and he defined his own views as to
their limitations in this field.
"Movies are now recognized as a mass
media of communication, " he said. "They
convey ideas and ideals. Whenever these
ideals or principles so conveyed are contrary
to good moral order, they should be suppressed
or rendered unavailable to youth
and the adolescent."
Judge Rashid was careful to define the
scope of desirable restriction, and doubly
stressed its application to younger people.
He said:
"I do not advocate censorship per se, but
I do believe that freedom of speech and
press is a privilege which must in some degree,
at least, be regulated in terms of the
general welfare of the community. Pictures
advocating ideas which tend to a destiTiCtion
of public morals and which shock
the moral sensibility of a community must
be restrained and voluntarily controlled."
As to legal control, he noted that "movies
of an obviously obscene nature should be
suppressed or theu- showing eliminated because
the U.S. Supreme Court has already
recognized that obscenity is not within the
protective areas of the Constitution relative
to free speech and the free press."
High Conn. Family Income
From New England Edition
NEW HAVEN—Connecticut had the second
highest median family income in the
U. S. at the time of the 1960 census, the
census bui-eau reported.
To Test Prerelease Openings
Of 'Lion' in Two Cities
From Eastern Edition
NEW YORK—A two-city test will be
made by 20th Century-Pox with the prerelease
Christmas openings of "The Lion"
in Philadelphia and Baltimore. Customarily
these cities play first-run product in one
ma.ior downtown house, but at this time the
film will be in specially selected showcase
theatres in and around the individual
metropolitan areas, it was reported by
Robert L. Conn, 20th-Fox executive assistant
in charge of domestic sales.
Comi emphasized that these are not
satm-ation bookings but, rather, carefully
selected theatres in heavily populated
neighborhood sections that can bolster attendance.
If the tests prove successful, the
policy will continue in these areas and in
other major cities with additional 20th-Fox
productions, he said.
In Philadelphia, the film will play at the
Erie, Nixon, Tower and Merben and at the
Savar in Camden. N.J. In Baltimore, it
will open at the Uptown, Edmondson Village,
Northwood, Regent, Boulevard, Patterson
and Little theatres.
Henry Ginsberg Joins
Mastan Co. in N.Y.
From Eastern Edition
NEW YORK—Hem-y Ginsberg, recently
a consultant to New York financial interests
in their entertainment operations, will
become an active associate in the commercial
and industrial financing activities
of the Mastan Co., according to Nathan
Schulman, chairman of the board.
Ginsberg's range of interests will not be
limited to the motion picture and entertainment
fields but will also cover the whole
area of commercial credit.
Ginsberg's motion pictm'e executive posts
include ten years as the active head of
Paramount, in charge of production activities:
vice-president and general manager
for David O. Selznick during "Gone With
the Wind" and "Rebecca," and a partnership
with Edna Perber and George Stevens
on the production of "Giant," which was
released by Warner Bros.
Bruen's Will Operate
Theatre at Whittier
From Western Edition
LOS ANGELES—John D. Lusk & Son.
partners of Santa Gertrudes Associates
and owners of the Whittwood Shopping
Center, signed a lease agreement with
Bruen's Whittier Theatres covering a 1,000-
seat motion pictui-e theatre in the shopping
center at Whittier. The $450,000 theatre,
to be known as the Whittwood, will be designed
in cooperation with B. P. Shearer
Co., Los Angeles theatre specialists, who
will furnish interior plans and specifications.
Seating will be by Heywood-Wakefield
Co. The opening show is planned for
June 5, 1963.
Murray Lipson a Pioneer
From New England Edition
SPRINGFIELD, MASS.—Murray Lipson,
operator of the Majestic Theatre here and
the Park Theatre, Westfield, Mass., has
been inducted into the Motion Picture Pioneers.
His industry affiliation dates back
36 years, begimiing in a parttime capacity.
; a screen game,
HOLLYWOOD fakes fop
honors. As a box-office affracfion,
if is wifhouf equal. If has
been a favorife with fheafre goers for
over 15 years. Write today for complefe defails.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookton St. * Skokie, Illinois
CHICAGO
CHICAGO
Season's Greetings
from
INDEPENDENT THEATRES
OF ILLINOIS
HARRY NEPO, PRESIDENT
(Champion of Exhibitor Rights)
1325 South Wabash Ave. HA 7-1108
Chicago 5,
Illinois
^eadon 6
UNITED
w/TeetlnaS
ARTISTS
HARRY GOLDMAN, BRANCH MANAGER
Sales Staff: Morris Hellmen, Louis Aureho
Bookers: Irene Graham., Art Rosenthal
BOXOFTICE :: December 17, 1962

Two New Thealres
Scheduled by Stein
From Western Edition
LOS ANGELES—Fred Stein of Fred Stein
Enterprises has blueprinted two new
southern California houses for constmction
shortly. One will include Cinerama equipment.
With a seating capacity to 1,100, a de luxe
house will be built on U.S. Highway 80 in
Mission Valley in the San Diego area, with
Memorial Day as the proposed opening date.
The second house will be built in West
Covina with a 1,000-seat capacity and 70mm
equipment.
Construction is scheduled to start within
two weeks.
The Mirisch Co. and United Artists recently
bought into the Stein chain, which
now operates some 30 houses in California.
Mario de Vecchi Appointed
To Astor Sales Post
From Western Edition
LOS ANGELES—Mario de Vecchi. vicepresident
of Astor Pictures, has been appointed
by the film company's president,
George P. Foley, to supervise the international
selling program for Orson Welles'
"The Trial." starring Anthony Perkins,
Orson Welles, Jeanne Moreau, Romy
Schneider and Elsa Marlinelli.
CHICAGO
CfflCAGO
Season's Greetings
NATIONAL SCREEN SERVICE
CORP.
MILTON FEINBERG
Merry Christmas
and
A Happy New Year
FRANCES CLOW
1322S.WabashAve., Chicago 5, 111. HA 7-8211 | | goxOFFICE Chicago
HOLIDAY GREETINGS
TO MY MANY FRIENDS
SAM LEVINSOHN
Owner
CHICAGO USED CHAIR MART
829 S. State St. Phone WEbster 9-4518
Chicago 5, Illinois
Season's Greetings |
From
I
A. E. KLEIN S. H. KLEIN
|
KAYLINE CANDY COMPANY
|
I
^
Theatre Confections and Supplies a
^ 1314 South Wabash Ave. - Chicago 5, Illinois
^
Phone: WEbster 9-4643
f
I
Season's Greetings
TEITEL FILM CORP.
"House of Winners"
Abe Teitel
Chuck Teitel
410 So. Michigan Ave. HA 7-3024
Best Wishes for the Holiday Season 5
NATIONAL THEATRE SUPPLY |
COMPANY 1
EDWARD NOVAK
|
1325 So. Wabash Ave. WA 2-8266 i
S Chicago 5, 111. f
iff i*
if
1
i
Season's Greetings |
EDDIE JOVAN — MANAGING DIRECTOR %
MONROE THEATRE
I
I
I
In The Heart of Chicago's Loop %
Season's Greetings
BILL DRAKE
S 1324 S. Wabash Ave., Chicago 5, 111. I
I 1
I HA 7-1414 I
|
|
m
C-14
BOXOFFICE :: December 17. 1962

INDIANAPOUS s.eudon 6
^&m:m^'^^Mm.^^&^^^'^M;M:^^m
L^reetinad
indianapous
S
k
\ A Merry Christmas and A Happy and
|
S Prosperous New Year g
i GER-BAR INC. I
I
f Mary Lou Hopkins Ben Hopkins
Sam Goddard
Bob Webster
S 442 N. Illinois St. Indianapolis
^
I
Good Wishes
NORMA GERAGHTY
BOXOFFICE Representative
Indianapolis
Holiday Greetings
I
3 From
I
I
I
ALLIED THEATRE OWNERS
'^^
INDIANA, mC.
I
Season's Greetings
I
NATIONAL THEATRE SUPPLY
COMPANY
B. N. Peterson, Manager e
Wilbum Smith Tim DeCroes i
Norma Geraghty »
I
I
ALLIED ARTISTS
EXTENDS THE SEASON'S BEST AND
HAPPIEST WISHES
Edward Spiers,
Russell Bleeke
June Bratby
Manager
Ray Thomas
Donna Teamey
Holiday Greetings
FROM
States Film Service, Inc.
Abe Gelman, Manager
429 N. Senate Ave. Indianapolis, Ind.
Season's Greetings
From
REALART PICTURES OF
INDIANAPOLIS
William Worrell
Pat Brothers
Jay M. Goldberg
I
i
I
I
I
Holiday Greetings
from
MOVING PICTURE MACHINE
OPERATORS LOCAL 194
1105 Shelby St. Room 311 Indianapolis
Holiday Greetings
BUENA VISTA FILM
I
DISTRIBUTION CO.. INC. |
Lee Heidingsfeld, Manager
I
*;
Patti Steffy I
I
839 Illinois Bldg. Indianapolis %
|
I
f
I
Holiday Greetings
From
PROJECTED SOUND COMPANY
S Manufacturers of In-A-Car Speakers
1 Tom Hilligoss Forest R. Hilligoss
i
Dick Hilligoss F. O. Hilligoss
I
i
BOXOFFICE

FamilyTeamwork Makes Business Hum
At Warsaw, Ind., Patterson Theatre
WARSAW, IND.—When a whole family
is enthusiastic about the theatre business,
wonderful thmgs can happen.
The Max L. Patterson family, which took
over the Boice Theatre Jan. 1, 1962, has
enjoyed a very good business throughout
the year, and August 1 added the Pickwick
Theatre in Syracuse, Ind., to its operations.
Furthermore, the family group—Patterson,
his wife, three sons and a daughter
is so enthusiastic about the future of the
theatre business it is getting ready to build
Looking for TIMELY TIPS ?
BOXOFFICE
is
Chockful
of them in
every
EVERY
issue
WEEK!
THEWSTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
a 500-car drive-in east of Warsaw on the
new dual highway and new bypass.
Ballantyne Instruments & Electronics
will furnish plans and equipment and, if
everything goes as planned, construction
will start around March 1 to make this a
theatre to be proud of, says Patterson.
"Of course, theatre business isn't like it
used to be when you could just sit back and
wait for the customers," Patterson remarked.
"It has to be worked and takes
many hours of planning."
The success enjoyed in just one year's
time by this energetic family is evident
indication that each member has done just
that.
Trans-Lux Boston Strand
Assigned to Jack Ballard
From New England Edition
BOSTON — The new manager at
the
State Theatre, operated by Trans-Lux, is
Jack Ballard of Washington, D.C. Ballard
is the former manager of the Plaza, a
Trans-Lux theatre in Washington.
Since his arrival in Boston as manager
of the State, he has made extensive renovations
and improvements outside and inside
of the Washington street house. Offices,
formerly located off the lobby, have
been moved to the balcony and the former
office is now a checkroom.
Starring in Paramount's "Samantha" ai'e
Paul Newman, Joanne Woodward, Thelma
Ritter and Eva Gabor.
George Frederick Again
Heads Theatrical Post
From Mideast Edition
DETROIT—George S. Frederick, former
theatre manager, has been re-elected commander
of Russell Johnson Theatrical Post
371 of the American Legion. Frederick recently
served as state vice-commander of
the Legion. Both of his vice-commanders
are also former theatre manager.s—Jack
Dickstein as first, and Edward Frederick,
a brother, as second.
Other officers elected are: finance officer,
Clifford Verickcr, operator, Lincoln
Theatre: adjutant: H. O. Blough, operator.
Grand River Drive-In: historian. Earl Mc-
Glinnin, Fox Theatre: sergeant-at-arms,
Robert Henri, Fox Theatre: executive committee
I
for three year term ) , Lloyd Burrows,
Fox Theatre; delegates to the Detroit
district association of the Legion, W. J.
"Pops" Stolz, formerly of the Music Hall,
and Max Kolin, Telenews Theatre.
W. Va. Allied Elects Buffa
Treasurer; Renames Others
From Mideast Edition
CLEVELAND — Joe Buffa was elected
treasurer of We.st 'Virginia Allied Theatres
Ass'n at a meeting of the unit Wednesday
i5». All other officers were re-elected,
Albert Aaron, president and national director:
John A. Goodno, vice-president, and
Carl S. Long, secretary. Buffa replaces
Charles Sugarman who has moved to
Columbus.
The same directors will continue for another
year. They are Frank Allara, Ross
Filson, Eilee Ledford, Roy Letsinger, Frank
Mandros, Harold Moore, George C. Porter,
Hamond Robey and Louie Shor.
INDIANAPOUS
INDIANAPOLIS
Season's Greetings
From
DON PIERCE
BRADFORD FILM TRANSIT
|
COMPANY
I
120 Tippecanoe St. Indianapolis f
I
S'
I
I
I
Holiday Greetings |
j
UNITED ARTISTS i
I CORPORATION I
I
2 Fred Mound, Manager
I
£
s?- Herman Black Mary Long ^
I
Harry Meadow Betty Merritt K-
S Rush Williams Roberta Brown k
A Patricia Dowling jg
B
•-::sj»i&aiiaAij9.Si»*B».»iij»*^^
*^ecL6on S ^reetlnaS
HOWCO FILM EXCHANGE INC.
.-^a^aBftjeia-iSis^sSs^aiiS^
Holiday Greetings
WARNER BROS. PICTURES
DISTRIBUTING CORP.
Bea & Jess Solzberg * 4
709-11 Illinois Bldg. Indianapolis | 4
Goyle Black
Chester A. Blakele-y, Manager
Eleanor Roth
C-I6
BOXOFFICE December 17, 1962

; sions
1 into
:
—
Complete Rebuilding
For Tuscaloosa Ritz
TUSCALOOSA. ALA. — "Cine" and
"Capri" are under consideration as the new
name for the Ritz Theatre. 607 Greensboro
Ave., which is being built by Alabama Theatres
for an early January reopening. Fred
Bai-ton. city manager for the circuit, told
the Tuscaloosa News that the rebuilt theatre
"wUl be unrecognizable as the Ritz."
The News story of the remodeling
continues
The general design of the new theatre
will be one of a modern, intimate theatrical
atmosphere. A new, open-style front featuring
varicolored metal grille decor with
drap)es and glass will adorn the front of
the building. Barton said.
The building will be completely air conditioned
and new drapes and carpets will
be installed.
Barton said that a new ladies lounge and
men's restroom will be added, and the theatre
will boast a completely new conces-
area. The seating area is to be cut
from about 600 to 450, and new, modem
luxury seats installed. Seating wUl be
staggered to add to the comfort and enjoyment
of the patrons.
"There has been some talk of making it
into an 'art theatre," " Bai-ton said, "but we
are not sure of the bookings. But even if it
is not a complete art theatre, such films as
are now shown here under the University
Cinema group sponsorship can be booked
the new theatre."
Mrs. Rogers Again Heads
Greenwood's Paramount
GREENWOOD, MISS. — Mrs. William
Rogers is back as manager of the local
Paramount Theatre, following the reassignment
of Jon Mask to the Joy Theatre
in Vicksburg. Both the Paramount and Joy
theatres are units of the Paramount Gulf
circuit, which has headquarters in New
Orleans.
Mask, his wife and two sons, Jon and
Daniel, have moved to Vicksburg.
"Summer Flight," a UA release, is being
filmed in Cornwall, often teimed England's
most picturesque country.
Police Fraternal Order
Sponsoring 'Lawrence'
MIAMI BEACH — South Florida's
first
showing of "Lawrence of Arabia" will be
sponsored by the Miami Beach Pratemal
Order of Police, according to an announcement
by Harry Botwick, southeast regional
supervisor of Florida State Theatres. The
opening will be held at the Colony Theatre
on Lincoln road mall December 28.
Edward Patton, president of the sponsoring
organization, said that proceeds
would go into a fund for welfare and service
activities of its members. Since the
group sponsors the Miami Beach Police
Athletic League, part of the proceeds from
the opening will benefit PAL activities.
Invitations have been sent to Governor
Farris Bryant and other state notables. A
special committee of police from Dade and
Broward counties wUl call on President
Kennedy while he is in Palm Beach to
tender him the first ticket to the premiere
perfoiinance.
'Girls!' Holds Place
As Memphis Topper
MEMPHIS—For the second straight
week, Elvis Presley's film, "Girls! Girls!
Girls!" set the pace for Memphis first runs
in Elvis' hometown of Memphis. Malco had
twice average business during the second
week with this Paramount film.
(Average Is 100)
Guild Operation Snatch (Cont'l), 2nd wk 70
Molco Girls! Girls! Girls! (Para), 2nd wk 200
Palace The Best of Cinerama (Cinerama), 3rd wk. 100
Plaza Walfi of the Toreadors (Cont'l) 65
State The War Lover (Col), 2nd wk 100
Strand The Legend of Lobo (BV), 2nd wk 100
Studio Island in the Sun (20fh-Fox), 2nd wk.,
rerun
] QO
Warner We'll Bury You! (Col), Pirates of Blood
River (Col) 70
Paul Danesh Is Assigned
Largest Martin Theatre
BOWLING GREEN, KY.—Paul Danesh,
who has been managing the State Theatre
here for Martin Theatres, has been transferred
to Nashville to take charge of the
circuit's largest house, the Tennessee.
Danesh, who is a native of Iran, has been
succeeded here by his brother Don, who
also has been employed at the State Theatre
while attending Western State College.
C. D. Crawford Named
Claughton Assistant
MIAMI—C. D. Crawford has been appointed
executive assistant to Curtis Miller,
vice-president and supervisor of the
Claughton Theatres, by Mrs. Lillian C.
Claughton, head of the ciicuit.
Crawford has had 20 years experience in
the motion picture business, and was formerly
vice-president, general manager and
part owner of the C&P Amusement Co., a
West Virginia circuit with headquarters in
Beckley. Several years ago, he sold his interest
and moved to Jacksonville, where he
has been engaged in the hotel and restaurant
business.
His father was a pioneer in the movie
business, entering it back in the nickelodeon
days. Crawford followed in his footsteps,
working in his father's business at an
early age and learning every phase of the
operation on his way up.
Columbia's "Just for Fun" tells the amusing
story of an election, the opposing
parties aiming for the teenage vote.
1327 S«. Wabash
Qiicoge S, lllineis
FILMACK
IF YOU HAVEN'T ALREADY
ORDERED YOUR HOLIDAY
MERCHANT
Greeting
TRAILERS
Sand It To FILMACK, You'll
Got It In Plonty Of TIma.
> BALLANTYNE IN-CAR SPEAKERS ^
^ CONCESSION EQUIPMENT & SUPPLIES 1
PROJECTOR REBUILDING SERVICE Z
Prompt, Courteous Service 'Round the Clock
DIXIE
THEATRE SERVICE & SUPPLY CO.
1010 North Sloppay Drive
P.O. Box 546 Albany, Georgio
Phone: HEmlock 2-28M
NEW ORLEANS
NEW ORLEANS
£^sAii»)C^i»fi8SJ^iisJ&i!S£«»t>^»si^
Holiday Greetings
WOOLNER BROS. PICTURES
INC.
ISO South Liberty St., New Orleans 12, La.
Telephone: JAckson 2-8118
CURRENT RELEASE:
"FLIGHT OF THE LOST BALLOON"
MERRY CHRISTMAS
|
and %
A HAPPY NEW YEAR |
To my many Friends and Customers
H. I. Ballam
Hodges Theatre Supply
HOPE TO HAVE THE PLEASURE TO SERVE YOU
FOR MANY MORE YEARS
BOXOFTICE :: December 17, 1962 SE-I

Illinois Shopping Center Theatre
Being Built by General Drive-Ins
The circuit's most recently opened shopping
center theatre was in Florissant, Mo.,
a St. Louis suburb, where a unit was opened
in mid-October. The circuit plans to construct
20 more shopping center theatres in
1963.
From Central
Edition
MOUNT PROSPECT. ILL.—The $425,000
indoor theatre to be built on Rand road
between Randhurst and Mount Prospect
Plaza Shopping Center will be another de
luxe unit for the General Drive-In Corp.
Richard A. Smith, president of the Bostonbased
compan.v. said the new theatre, which
will be named the Mount Prospect Cinema,
will have 1,200 seats and a 62-foot screen,
one of the largest ever installed in the
middle west.
Smith said that General selected this
area for the new Cinema because of the tremendous
population growth and the need
in the area for an ultra-modern entertainment
medium.
Smith announced that projection and
sound equipment In the new Cinema will
incorporate the latest developments in electronic
research and engineering. The theatre
will be treated acoustically throughout,
with stereophonic hi-fi speakcr.s concealed
in the walls surrounding the auditorium so
the audience will be Immersed in sound.
The air-conditioning system will change
thermostatically from cooling to heating as
needed. The Cinema will feature a lobby
art gallery, which has proved to be extremely
popular in all General Drive-In
shopping center theatres.
NO TRAFFIC CONGESTION
The design for the new theatre is such
that traffic congestion and boxoffice
queues will be eliminated. Acres of free
parking space will be available to theatre
patrons.
General has opened similar theatres in
the past year in Menlo Park and Cherry
Hill, N.J., and in Orlando. Pompano Beach.
Sarasota. Daytona Beach and Tampa. Fla.
OPERATES OTHER TYPES
In addition to its shopping center theatres,
the circuit owns and operates 26
drive-in theatres, 20 suburban theatres and
12 bowling centers.
Ground has been broken for the local
project, with Harold Appleby, Mount Prospect
Village manager; C. O. Schlaver,
Mount Prospect Village president: architect
Erwin G. Fredrick; Dan Welsh, president,
Welso Construction Co.; Jack Springer,
General Drive-In public relations director.
Embassy Pictures' "Love at Twenty"
showcases the directorial talents of Francois
Truffaut of France, Andrej Wadjda of
Poland, Shintaro Ishihara of Japan, Renzo
Rossellini of Italy and Marcel Ophuls of
Germany.
NEW ORLEANS
NEW ORLEANS
%
MERRY CHRISTMAS
and a
PROSPEROUS '63
II
I
|
| |
MERRY CHRISTMAS |
""'^ °
I I
PROSPEROUS '63
P F P , ,
F. E. Employes Local F-57 '^ ^
» g
New Orleans, La. | § NEW ORLEANS, LA.
, „ „ t \ F. E. Employes Local B-57
I
eKsraSrS!a«?St«!S«i!*«iSra^^
-i!:M$e!iMI«M$a»i;^(j»fi«isA^^
Reasons Greetings
WARWICK FILMS
1315 Gravier St.
New Orleans, La.
Abe Berenson Arthur L. Barnett
e.^3«!!3rjaXi3»tiiSeJ

NEW ORLEANS s.eaAon 6
KJreelma6
?///
new Orleans
»KitMiiiis4$M^Kie.$iiS'«i!»fisia«^^
Season's Greetings
Season's Greetings |
I
I
^
I
ANNA AUSLET
BOXOFFICE Representative
New Orleans
^ENTERPRISESi^
I
I
^^ ^^- I
I
NEW ORLEANS — DALLAS - JACKSONVILLE
|
|
I OKLAHOMA CITY - ATLANTA - MEMPHIS
MERRY CHRISTMAS
I
|
I
and
I
I BEST WISHES FOR A VERY PROSPEROUS
NEW YEAR
I
§ From all of us to all of You
I
I
Exhibitors Poster Exchange
214 So Liberty St. NEW ORLEANS 12, LA. JA 5-3563 |
Season's Greetings
I
GULF STATES THEATRES, INC.
|
McComb, Mississippi §
I
m
Season's Greetings
From
WOMPI
of
New Orleans, La.
Holiday Greetings |
from
g
H. Jordan J. J.
Fabacher |
Earl Schroeder
of
ALLIED ARTISTS
143 South Liberty St. New Orleans 12, La.
I
g
Holiday Greetings
from
National Theatre Supply Co.
I
I GOl ST. CHARLES STREET NEW ORLEANS 12, LA.
I
Telephone 524-4891
S Mrs. Ruth Reites Chos. A. Achee, Jr.
3 Pascal Caruso, Jr. Chos. A. Achee, Sr.
I
T. W. (Tom) Neely
Season's Greetings
MASTERPIECE PICTURES, INC.
215 S. Liberty St. Tel. JA 2-8703
NEW ORLEANS 12,
LA.
I
Season's Greetings
From
Colosseum of
Motion Picture Salesmen
Loge No. 2
I MERRY CHRISTMAS HAPPY NEW YEAR |
FROM THE NEW ORLEANS BRANCH OF |
COLUMBIA PICTURES
JOHN V/INBERRY
Branch Manager
FRANK I.
BARRY
Manager-Booker
Office
ALTON C. DUREAU
Salesman
EILEEN KAISER
Booker
New Orleans, La. £
150 S. LIBERTY ST.
«?s«?ts«aa

. . John
. . Gene
. . Gulf
. . Universal
. .
NEW ORLEANS
Qhad Everett was here three days on a
tour in behalf of the new ABC television
Dakota series, in which he stars.
The series will open here on WVUE January
9. replacing Cheyenne, in which he also
stars. Everett played a leading role in
"Claudelle Inglish" and had a part in
"The Chapman Report." He was a guest at
a luncheon given in the Royal Orleans
Hotel by William P. Brown jr.. WVUE promotion
manager.
"Period of Adjustment" was held over at
Loew's State a full week and kept pulling
'em in right up to the final show, after
which "The Sky Above—the Mud Below"
took over. The last Saturday of "Adjustment"
was right up there with its first
Saturday . Woolfenden, publicist
for "Lawrence of Arabia," was given a
luncheon at the Roosevelt here by Earl
Hubbard of the Columbia office in New
York, and local manager John Winberry to
meet news media representatives, theatre
officials and booking office people. Woolfenden
and his wife unreeled a 16mm film
depicting incidents in their ten-month
I
I
I
NEW ORLEANS
Season's Greetings
HODGES THEATRE
SUPPLY CO.. INC.
Ba

. . Jimmy,
. . H.
. . Burl
Dalgre, Osage. Plaquemlne; Ed Jenner of
the Laurel, Marrero and West Lake driveins,
and Jack Minckler of the Ritz Theatre
and Jack's Drive-In at Bogalusa . . . Other
exhibitors seen here and there included
Phillip Salles. Covington; John Luster.
Page Amusements. Natchitoches; Frank
Olah jr.. Star- at Albany; Lewis Adolph.
Venice, and Messrs. Pittman and Edwards
of Amite . . . Kay Sacco returned to her
booking duties at TOSCO after a vacation
spent at home . son of Kay Richard
of Masterpiece Pictures, made his first
communion Saturday In the St. Louis King
of Prance Church . J. Ballam will
observe his 14 years of sei-vice with Hodges
Theatre Supply January I. Ballam joined
Hodges in 1949 as engineer in charge of
theatre maintenance, moving from Altec
where he had served in like position for
several years. "I suppose I'll be on my
present job. God willing, for many years to
come," he said. "I prefer road work."
'Bounty' Bow to Benefit
ORT Guardian Program
MIAMI BEACH—The southern premiei-e
of "Mutiny on the Bounty" will be sponsored
by the Southeastern Florida Region,
Women's ORT, December 20 at Florida
State's Sheridan Theatre on Arthur Godfrey
road.
One of the group's principal programs is
its Guardian project which fui-nishes food,
shelter, clothing and recreation for 660
schools in 20 countries throughout the
world. It Is for this project that the premiere
is being held. Mrs. George Linden is
head of ticket sales, assisted by Mrs.
Richard Shenken and Mrs. Irwin Godwin.
Florida State is holding a private Invitational
screening December 19 of the movie,
with all seats reserved.
Abbe Lane, who has a January 30 date
at the Fontainebleau Hotel, will come in a
day earlier to sing for another ORT benefit
at the hotel. Her mother, who Is an ORT
officer, lives here.
Daniele Gaubert Signed
From Western Edition
HOLL'TWOOD—Harold Hecht and Yul
Brynner have signed Daniele Gaubert, who
appeared In "Flight From Ashiya," to a joint
contract, calling for eight pictures, with the
actress under an exclusive option Individually
They
or jointly to either Hecht or Brynner.
also have loanout rights.
MIAMI
J^rs. Lillian Claughton, head of the Claughton
circuit here, attended the Orchid
Ball luncheon at the swank Indian Creek
Country club with her daughter. Mrs. Jerry
Matthews. It was a benefit for the
Papanicalaou Cancer Research Institute.
Incidentally. Mrs. Claughton has been
named chairman of Miami Beach's Beautification
committee.
A Walt Disney film, "Prowlers of the
Everglades," was shown at the Miami Public
Library Audubon Society youth program
this month . . . Michael Wager, movie and
TV actor who has played in such films as
"Exodus," "King of Kings" and "Hill 24
Doesn't Answer." was in the cast at the
University of Miami orchestra's oratorio
recently at Miami Beach and Dade County
auditoriums.
Nate Farber is chairman for the testimonial
party the Miami Showman's Ass'n
is giving the outgoing president. Max
Sharp. December 18 at the Eden Roc Hotel,
Miami Beach. Sammy Walsh will be the
toastmaster . Ives was noted dining
at F^mpernlk's the other night.
Jimmy Bamett, manager of Florida State's
Olympia Theatre, has had quite a problem
ti-ying to figure out how to squeeze 27 members
of Stetson University's Pershing Rifles
from Deland in his three-bedroom house.
His son Tom is a member of the unit which
win be here for the New Year's Eve
Orange Bowl parade. As an army outfit,
the group was supposed to stay at one of
the army bases around here, but since the
Cuban crisis came up, all available base
housing has been occupied by troops.
Bamett is a past president of the Miami
We'll do your
SPADE WORK
for
you.
Sell your
used equipment
the easy way. Use the
CLEARING HOUSE
classified ad
section in . . .
BOXOFFia
Lions Club and has a perfect attendance
record over 15 years. He figured that it
was worth .something, so he laid his guest
problem before Earl Law, now president.
The Lions got busy and made an-angements
for John Pierce, manager of the Lindsey
Hopkins hotel school to give the Stetson
unit lodging New Year's Eve. The Stetson
boys will leave after the Alabama-Oklahoma
game. New Year's Day in the Orange
Bowl.
THE LOWEST COST WAY
TO BRIGHTER
PICTURES
MIRRORS
J
TUFCOLD
First Surface
Front Coated
DICHROIC and
Second Surface SILVERED
The Queen Feature Service, Inc.
1912V2 Morris Ave., Phone Alpine 1-8665
Bimiingliam 3, Alabama
"Serving the South Since 1913"
^^ WATCH PROJECTION IMPROVE t^^
^ Technikoie ^
SS PRODUCTS SIS
^^ Now/ — Tfte Only ^5
:^ ANTI-STATIC SCREEN ^
^^ XR-171 PmH • Rapels Dust
^^
Available from your authorized
Theatre Equipment Supply Dealer:
Export—Westrex Corp.
TECHNIKOTE CORP. 63 Seobring St.. B'klyn 31, N.Y.
-ret ii\inTe-i fnem Fiimso*/
Jlfj^ \\ l
_^-nnouncin 9
The New Home of
BLEVINS POPCORN COMPANY
2023 Hills Avenue, N. W. Atlanta, Georgia
Telephone 355-4860
"THE MOST COMPLETE LINE OF CONCESSIONS SUPPLIES
AND EQUIPMENT IN THE SOUTHEAST."
AMPLE PARKING - PROMPT SERVICE
BOXOFHCE :: December 17, 1962 SE-5

Shop Center Theatre
Planned at Albany
Frcm Eastern Edit. on
ALBANY—Lewis A. Swycr. head of the
Stuyvcsant Plaza Shoppuig Center in
Guilderland. has asked the town board to
approve plans for construction of a 600-seat
theatre for the showing of foreign films on
an acre and a half of land adjoining the
center.
The project, contingent on the purchase
by the Swyer interests of the land, calls for
the erection of a theatre costing from
$200,000 to $300,000 and a department store
costing between a half million and $750,000.
Swyer. contractor and realty developer, also
is president of the Albany League of Arts.
Stuyvesant Plaza on Western avenue is
one of the leading sucii areas in this city.
The plot which Swyer and associates wish
to buy is part of the McKnownsville water
district property. Some time ago. the
Guilderland board voted. 3 to 2, to sell it
to Dr. Vincent Lupo, an Albany dentist, who
proposed to erect a professional building
there, and at tht' last meeting of the town
board. Lupo insisted that the board go
through with the sale. However, town attorney
Frank J. Williams jr. declared the
vote to sell the property to Dr. Lupo is not
binding.
John T. DeGraff. attorney for Stuyvesant
Plaza, suggested that professional real estate
appraisers be hired to determine the land's
value. He .said the shopping center would
be willing to pay the appraiser fees, and also
the price they set on the plot. Stuyvesant
Plaza originally made an offer of $10,000.
Lupo raised the bid to $15,000. DeGraff
asserted that Stuyvesant Plaza is the only
party which could locate on the property
and run its sewerage lines away from the
water district reservoir. The town board
postponed decision whether to hold a public
hearing or a referendum.
Barrie Chase, a TV sensation as Fred
Astaire's dancing partner, has a prominent
role in UA's "It's a Mad, Mad, Mad, Mad
World."
Theatre Closed 10 Years
Draws Crowd With Fire
From New England
GARDNER,
Edition
MASS.—An un.scheduled
show for noon traffic was put on by the
Uptown Theatre when a fire starting in the
projection booth sent smoke billowing
across Central street into the fire station.
Firemen quickly put out the fire, but just
how it got started in the theatre which has
been closed for ten years still has not
been determined.
The smoke erupted from the old theatre
only a few minutes before the Heywood-
Wakefield Co. traffic was released at noon.
'Mockingbird' Yule Dale
From Western Edition
LOS ANGELES—"To Kill a Mockingbird,"
Universal's Pakula-Mulligan-Brentwood
production starring Gregory Peck,
has been scheduled for an exclusive prerelease
opening on Christmas Day at the
Fox Wilshire Theatre.
Paul Newman plays a leading role with
Jack Lemmon in UA's "The Great Race."
ATLANTA
ATLANTA
Atlanta
Christmas Greetings
from
NATIONAL THEATRE
SUPPLY COMPANY
Georgia
I Holiday Greetings |
I
I
I CAPITOL CITY
I
SUPPLY CO., INC.
I
161 Walton St., N.W. Atlanta 3, Go. I
I
§ Oscar How^ell Donald Howell f
.8
I
:(?
»
Lewis Waits
I
i
I
OUR BEST WISHES FOR A MERRY
CHRISTMAS AND A PROSPEROUS
NEW YEAR
UoddnPIetWteL
^J^oliclau
yjireetlnaA
'^' °''^ MrsTedoddv | | UIQiip| I ATIAMTA
148 Walton St., N. W. Atlanta, Ga. | |
" V/I«r I Ul M I
LMIH I
I
MERRY CHRISTMAS
I
S If it's advertising accessories—we will get them
^ for you if at all available—no contract is re-
% quired—our prices are in line—credits too.
i POSTER EXCHANGE. INC. I
I
I
I P O. Box 1187 Atlanta 1, Ga. |
The Season's Best
JEAN MULLIS
BOXOFFICE
I P. O. Box 1695
I
Atlanta 1, Ga. 521-0730 I
BOXOFFICE :: December 17, 1962

ATLANTA ^e ^^eUdOn 6 Ljreeting^d Atlanta
.j^fei '^^Si^
''^^^ V^^l^ V^«^ Vf^lSik, '^f^CSt' V^&i. V^'^Sk Vr^Sk. Vr^A. Vf^Oh '^^!!& '^T^m
J^ii3^^iiif:&fi^j»-c^f:»^^
S.eu6on d Q*^reetinaA
di 9'
;sSr«?sr«!Sr0Sxa!Sr«iSj^
BETTY and AL ROOK
ATLANTA GEORGIA
•^;^i»>K^9^£^i»A;i33.C>-jS^^;^
Season's Greetings
AMERICAN INTERNATIONAL
PICTURES of ATLANTA
and JACKSONVILLE
ATLANTA, GA.
MUrray 8-9845
Jimmy
Virgil
«?si«iSs«aa«BSra??trsi?a«f!3

Beachside Community Premiere Glows
Like Bigfime, Thanks to Doug Walker
JACKSONVILLE — No big city screen
premiere could have provided more glitter
and glamor than the one which Douglas
Walker, operator of the Ilan Theatre, gave
to the townspeople of Fernandina Beach.
Fla.. an ocean-front community 36 miles
north of here, for his local opening of
"King of Kings" on Thanksgiving Day.
At Doug's invitation. Jacksonville
WOMPI leader Mrs. John (Mary) Hart, together
with her husband and beautiful
daughter Patty, gave up their home
Thanksgiving plans to be industry representatives
at the opening and to pass out
"King of Kings" souvenir booklets to patrons
as they came in the entrance doors.
Also invited and present as Doug's
guests to greet incoming patrons in the
Han's lobby were the mayor of Fernandina,
members of the city council and key leaders
from Fernandina's leading religious and
civic groups. A well-received advance sale
of tickets was handled by a large group of
girls from the Tri-Hi-Y Club of Fernandina
High School, with the girls receiving a per-
ATLANTA
Holiday Greetings 1
LANE BROTHERS
Commercial Photographers
241 Peachtree Arcade
Atlanta, Ga.
Telephone—MUrray 8-2513
f
centage from the block of tickets they .sold.
It was an outstanding social occasion as
none other in recent Fernandina history
Mrs. Hart reported on her return to Jack-
.sonville. after a Thanksgiving meal at midnight,
that showman Doug Walker was
eveiywhere about the theatre, greeting
friends and meeting strangers, "but he began
to have a worried look when he
thought he would run out of seats." In
addition to noting the capacity house. Mrs.
Hart said "I never saw so many people
buying things at a concessions stand, and
they had already eaten their big Thanksgiving
dinners."
lATSE Local 511 Elects
Cawthon Business Agent
JACKSONVILLE — Bender A. "Dock"
Cawthon. a Florida Theatre projectionist
since 1928, has been elected the 1963 business
representative of lATSE Local 511.
Cawthon is widely known in the industry
as a projection booth designer and engineer
and as the owner of a memorable collection
of early motion picture films and projection
equipment dating back to the time
of Thomas A. Edison. He has what is considered
the oldest Florida-produced newsreel
which pictures the inauguration of
Gov. Sidney J. Catts at Tallahassee in 1915.
Officials of the Florida State University
library are negotiating with Cawthon for
the inclusion of many of his historic items
in the FSU motion picture archives.
Elvin Pratt, Edgewood projectionist who
entered the lATSE union in 1915, has been
re-elected sergeant-at-arms for the 46th
consecutive year.
Another oldtimer, J. A. "Jake" Rehkopf,
Center projectionist, resigned his LATSE
secretary's post after filling it for 30 years.
Delmer Daves will produce and direct
WB's "Youngblood Hawke" from his own
screenplay.
Fred Weis Tribute
By Savannah Editors
SAVANNAH. GA.—Tliat Fred G. Weis,
president of Weis Theatres who died November
25, was held in high esteem by all
who knew him is evidenced in editorial
tributes paid by the Savannah Evening
Press and Savannah Morning News.
The Press editorial titled. "Fred Weis
Brought Joy to Many." .said in part: "In
Savannah the name Weis and the theatre
were synonymous. This was tiaie not only
locally but in the theatre capitals of the
country, where for many years members of
the family were prominent in some of the
leading activities of the legitimate stage.
"Fred G. Weis. who had been active in
the theatrical business here for more than
a generation, will be remembered not alone
because of his constructive interest in the
theatre but because of his kindness to many
people, especially the youngsters who
flocked to the Savamiah Theatre when that
house in by-gone years became truly a
"family theatre" in the change over from
roadshows and stock companies.
ADDED JOY TO LIFE
"Mr. Weis saw the theatre as one of the
ingredients that added to the knowledge
."
and joy of life . .
The Morning News commented that "the
Weis family has continued to be active in
the local theatre business and its enterprises
have brought much joy and entertainment
to Savannahians. Fred G. Weis,
for constructive interest and sponsorship
of theatre presentations, will be remembered."
Frank Rossiter, associate editor on the
Morning News and popular columnist,
wrote in his City Beat column that "Almost
every memory we have of the theatre
in Savannah is linked with Fred G. Weis.
This kind, soft-spoken showman, who
somehow never seemed to get niffled, took
changes in the theatre, from the legitimate
stage to the films of today, in stride ... He
was truly 'Mr. Theatre of Savannah.' "
"Youngblood Hawke," Warner release, is
based on Herman Wouk's best-selling novel.
ATLANTA
ATLANTA
eS5a«!sa

^^^^^^^S^^^^.
K^teetinad
MEMPHIS s.eadon 6 MEMPHIS
BEST WISHES FOR A
MERRY CHRISTMAS
1
"^m
:§ From
•| Skee Yovan Arthur Groom
MERRY CHRISTMAS
From
NATIONAL THEATRE SUPPLY |
412-14 Second Street, Memphis, Tenn, %
R. L. BOSTICK, Southern District Manager
|
C. C. BACH, Manager
|
Jerry Duckett
&
Bill McGhie, Charles Matthews and George Hale S
Telephone JAckson 5-6616 6
|
g
wsi«aa«iSr«?Srt«Sr«S^^
I
S
I
g
Christmas Greetings
From
CROSSTOWN THEATRE
Memphis, Tenn.
Merry Christmas
From
WARNER BROS.
402 South Second St.
Charles Jones Jeff Williams
I
THE NO. 1 THEATRE
WARNER
§ Memphis, Tenn.
I
I
MALCO THEATRE |
SRra?JW!S!rtsSr«?ff«?!Sr«W*tfl^^
Memphis, Tenn. §
The Showpiece of Dixie
I
|
I
%
MERRY CHRISTMAS and HAPPY NEW YEAR
from g-
EXHIBITOR'S SERVICE
I
I
502 South Second Street
I
|
1 Ed Doherty Grover Wroy f
'^ Peggy Hogon Janice Kennon §
I DeSoto Station—Postoffice Box 2454 |
JAckson 7-6478 (Telephones) JAckson 7-6477
I
|
I
Memphis Exchange
Merry Christmas
to
Everyone
LOUIS C. INGRAM
Metro-Goldwyn-Mayer
158 Vance Avenue
'r
I
MERRY CHRISTMAS
from
TRI-STATE THEATRE SUPPLY
320 South Second Street
Memphis 3, Tenn.
Merry Christmas
I
&
from
Cianciolo Enterprises
I
3 Rosemary and Northgate Theatres
Luciann and Poplar-Plaza Bowling Lanes
Augustine J.
Cianciolo
BOXOFFICE December 17, 1962 SE-9

MEMPHIS s.eadon 5
^^-i^^m^mr^:^^:m^ry^.^.'^^ ^
LureetinacA
MEMPHIS
Merry Christmas and Happy New Year
Thank you, Mr. Exhibitor for your business during the past year.
FILM TRANSIT, INC.
Rapid. Accurate, Insured Transportation
311 South Second Street
P. O. Box 444 Memphis, Tennessee
lAckson 5-6840 - JAckson 5-6848 - JAckson 5-6849
North Little Rock Office— 1204 Willow—Phone FRanklin 2-2555
CHRISTMAS GREETINGS
From
RUFFIN AMUSEMENT CO.
Ritz Theatre Bldg., West Liberty Avenue
Covington, Tenn.
f
W. F. Rufiin, President W. F. Ruffin, Jr., Vice-Pres.
Annie M. Ruffin, Secretary-Treasurer
Operating Finest Theatres in West Tennessee
and West Kentucky
t8!tbr«?.i«iSr«!Sr«^SrSiSrt^^
L^nndtmad L^reeti reeunad 9'
from.
Maico Theatres^
Inc.
Memphis, Tenn.
i9'I|«s.B>i!SJ%is^;3^s>i^i^^^
With Sincere
Appreciation
Merry Christmas
From.
N. I. COLQUHOUN JIMMY POPE
Of Columbia Pictures, 162 Vance Avenue
and
Best Wishes From
NULL ADAMS
BOXOFFICE REPRESENTATIVE
707 Spring St.
Telephone GL 8-5462
Memphis, Tenn.
is9J!!sisJ;^ii»ssi»siieJe^^
is4ii»i^i»s«j»s(i»jej|isJ$iis.^^
-10 BOXOFFICE December 17, 1962

i A
NEW APPROACH TO
f
I
SELLING I
I THAT
I
BIG PICTURE- I
Transit advertising now available on a weekly basis
I
(Both inside and outside the Bus)
See Your 0. & B. Man in Cities Listed Below
O'RYAN & BATCHELDER, INC
(Transit Advertising
Specialists)
ATLANTA, GA.
CHARLOTTE, N.C
NORFOLK, VA.
LOUISVILLE, KY.
CHATTANOOGA, TENN.
MEMPHIS, TENN.
RICHMOND, VA.
INDIANAPOLIS, IND.
KNOXVILLE, TENN.
PHILADELPHIA, PA.
t BOSTON, MASS. CLEVELAND, OHIO I
f
MILWAUKEE, WIS. BALTIMORE, MD. S
t New York Subways »
^
i
t affiliated with
|
I
Tom O'Ryan Advertising Co. & Transport Ads
| a
BOXOFHCE :: December 17, 1962 SE-11

. . Drive-in
MEMPHIS
JJdwin Howard, the Press-Scimitar amusements
editor, writing from New York,
said producer Joe Pasternak told him he
wanted to do a film on the all -girl Memphis
radio station. WHER. But, said Pasternak,
he had not been able to get the film rights
for such a feature. Dotty Abbott, general
Our guess is many a house is dark,
AVOIDABLY! We mean, if monagement
watched maintenance, conditions
like worn, broken, torn seats
wouldn't exist to chase customers
away! Such small, tho important
items are our primary concern and
we are specialists! Call us for a chat.
Now Available
The NEW "Urafoam"
SEAT CUSHION
Mor« durable, mor* com*
fortoble, soierl Fira & moth
roaistont, won't lump, nag
WRITE, WIRE OR
PHONE CHopel 2-2561
MANUFACTURERS
Foam Rubber &
DISTRIBUTORS
Spring
Upholstery fabrics
Cushions,
vid and general seating
back seat
supplies.
covers.
THEATRE SEAT SERVICE CO.
SEATING CO.
100 Taylor Street
Nashville, Tennessee
manager of WHER, came forward and said
she could fix that right awa.v. Her letter
has been forwarded to Pasternak.
Jerry Berger, 20th Century-Fox field exploitation
man from St. Louis, was in town
in the interest of his company's "The
Ijongest Day" . closings: Starlite,
Gassville. Ark., December 2: Ozark,
Harrison, Ark., owned by Bill Coker, November
18, and Monticello at Monticello,
Ark., owned by Jack Ryburn.
Peggy Hogan, Exhibitor Services, was
chairman of the WOMPI Christmas party,
assisted by Berry Joy Murphree of Allied
Artists as cochairman. The party was held
December 14 at the Variety Club for
WOMPI members, husbands and escorts.
Elvis Presley, home for the Christmas holidays,
has spent considerable time in the
dentist's chair but has found time to lease
the Memphian Theatre twice for private
showings of films for a large gi-oup of
friends. "It's Only Money," "Doctor No"
and "Two for the Seesaw" were the features
shown at the private screenings.
Visitors on Filmrow included: T. E. Lloyd,
8 Drive-In, Houston, Miss.: Quenton Green,
booker for Martin Theatres of Georgia,
from Atlanta; Louise Mask, Luez, Bolivar;
Whyte Bedford, Ford Drive-In, Hamilton,
Ala., and these Arkansas exhibitors: Mrs.
J. C. Howe, Sunset Drive-In, Hot Springs;
W. H. Pickens, Lyle, Carlysle; Alvin Tipton,
Tipton theatres at Caraway, Manila and
Monette; William Elias, Murr, Osceola;
Mrs. Ann Hutchings, State, Coming, and
Mr. and Mrs. Jack Braunagle, Jay-D-Bee
Amusements Co., North Little Rock.
Also here from Ai'kansas were Walter R.
Lee. Gem, Heber Springs, and Rice at Des
Arc; J. K. Jameson, Ken, McCrory; T. T.
Ray, who operates the Yell Theatre, Yellville.
Calico at Calico Rock and Melbourne
at Melbourne and lives at Mountain Home,
and Orris Collins, Capitol, Paragould.
Loew's to Build Theatre
In Washington Suburb
From Eastern Edition
NEW YORK—Loew's Theatres has received
a green light to build a new theatre
in Springfield, Va., a suburb of Washington,
DC. Judge Edmund L. Palmieri of the
U.S. district court here granted approval of
a petition to erect the theatre, under the
provisions of the consent decrees.
The new theatre will be known as Loew's
Springfield and will be built in the Towers
Plaza Shopping Center on Shirley Highway
and Edsel Road. It will be an 800-seat
stadium type theatre, with all modern
equipment, along with substantial parking
facilities, according to Arthur M. Tolchin,
assistant to the president of Loew's. The
house will be ready for operation early next
year.
Tolchin said that in keeping with Loew's
growth program, the company was working
continuously to find new theatre locations
throughout the country.
Cary Grant and Audrey Hepburn play the
leading roles in Universal's "Charade."
Engineers See 'Grimm/
Hear Technical Papers
Frum Western Edition
LOS ANGELES—A screening of "The
Wonderful World of the Brothers Grimm"
and technical reports on the Cinerama process
were featured at the SMPTE meeting at
the Stanley Warner Theatre in Hollywood.
Walter Beyer of U-I was chairman of the
meeting.
Talks by Tom Conroy on the potential
scope of Cinerama, George Pal on its storytelling
impact for features, Paul Vogel on
the problems of photography, and Robert
Hoag of MGM's special photographic department
on the traveling matte photography
and the effects in "Grimm." preceded
the screening.
Members of SPIE, SPSE, ASC, and the
Optical Society attended the closed meeting.
Arrangements for these screenings were
made by Beyer and Max Youngstein.
*«?ss«Sr«!Sr«»iSrsSjra?!^^
Merry Christmas
WOMP
Memphis, Tenn.
; a screen game,
HOLLYWOOD takes fop
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete de«
tails. Be sure to give seating or ear capacity.
» HOLLYWOOD AMUSEMENT CO. .,*
3750 Ookton St. * Skokie, Illinois
ENDLESS
BURNS THE ENTIRE
POSITIVE ROD
Si?ve Carbon Cost
TRI-5TATE THEATRE SUPPLY CO.
320 So. Second Ph. JA 5-8249
Memphis 3, Tenn.

'Pilol' Theatre Bow
In Hialeah Dec. 21
MIAMI—Wometco's newest theatre will
open in the Palm Springs Shopping Center
December 21. The new Palm Springs Theatre,
seating 1.200. will be under the management
of Del Lord, who will move from
the Essex Theatre to take the assignment.
Jerry Lewis' "It's Only Money" is to be the
opening feature at the first-nin house.
Located in Hialeah at Red road and 49th
street, the theatre was designed by H.
Mathes, architect, as a "pilot model for
shopping centers." Representatives of several
northern circuits inspected the building
while under construction to study its
design.
The auditorium has monochromatic decor
in tones of gold and features concealed
ceiling lights. Floor coverings and seats
have been given special color treatment.
The loge is equipped with rocking chair
type seats.
A specially designed acoustical system of
spun glass will provide perfection in the
sound system and another innovation is
standards in the auditorium which will enable
patrons to find seats without the aid
of an usher or flashlight.
Five air-conditioning systems cool the
entire building. An air-conditioned mall is
under construction at the shopping center
and free tram service is planned to all
units.
A sign covers 1,000-square feet on the
theatre facade, being one of the largest
signs of its kind in the South. Ample free
parking space is provided for theatre
patrons.
Miami Beach Elks Selling
'Jumbo' Opening Tickets
MIAMI BEACH—Martin Caplan has announced
that "Billy Rose's Jumbo" will
open at the Roosevelt Theatre, Arthur
Godfrey road, Christmas night with a benefit
performance under the auspices of the
Miami Beach Elks Lodge 1601.
Judge Milton Feller of the Elks executive
committee working with Caplan, who
owns and operates the theatre with his
brothers, said that proceeds will go to the
Harry-Anna Miller Crippled Children's
Hospital at Umatilla. Complimentary cocktails
and refreshments will be served to
ticket-holders a half-horn- before show
time.
"Jumbo" also opens at Claughton's
TraU and Circle and at Loew's Riviera and
170th Street theatres the same day, as well
as at the Hollywood Theatre and the
Golden Glades and Palm drive-ins.
Clay Fluker, B. Rushing
Promoted by TCT Chain
From Southwest Edition
DALLAS—Clay Fluker, formerly of Corsicana,
has been named city manager of
the Harlingen Theatres by W. E. Mitchell,
vice-president and general manager of
Texas Consolidated Theatres. Fluker succeeds
Mike Gilbert who recently accepted
an appointment as postmaster of Harlingen.
Fluker will be In charge of the Arcadia,
Rialto and Grande theatres in Harlingen
and will supervise the Rio in Mercedes. He
has been with Texas Consolidated for 25
years, the past six years as city manager
in Corsicana. He is a native of Corsicana
and a graduate of Corsicana High School.
Dui-ing World War H he spent three
and a half years in service, most of it in
Puerto Rico.
Fluker is married and has three children,
4, 8 and 12 years old.
Brad Rushing of Amarillo ha^ been
named to succeed Fluker in Corsicana as
city manager. He has been with the theatre
chain for the past four years, recently as
manager of the Esquire Theatre in Amarillo.
Rushing, 23, is a graduate of Howard
Payne College. He was in Brownwood as
the assistant manager of the Bowie Theatre
for two years. He is married and has a
seven-month-old son.
'Tamiko' Debut on 27th
From Western Edition
HOLLYWOOD—Lt. Gov. James Keoloha
of Hawaii has extended an invitation to
Miyoshi Umeki, who stars in Hal Wallis' "A
Girl Named Tamiko" for Paramount, to attend
the world premiere of the picture in
Honolulu December 27.
CHARLOTTE
Ceott Lett, Howco, went to Memphis,
Tenn., for a regional meeting of
Variety International at the Gayoso Hotel.
Representatives of several of the southern
tents of Variety are meeting w-ith Rotus
Harvey and Robert L. Bostick. W. G. Carmichael.
chief barker of Tent 24 in Charlotte,
also went to Memphis for this meeting
. . . Arthur Levi of the Jam Handy
Organization in Detroit was in Charlotte
contacting bookers and buyers.
The local WOMPI club held a gettogether
on Sunday i9) with Mrs. Alice
Craver, social chairman, and Mrs. Mabel
Long, membership chaiiTnan, serving as
hostesses. A large number of WOMPI
members dropped in during the afternoon.
WOMPI plans to give fruit baskets to all
patients at a local nursing home for Christmas
this year. The club also plans to help
several persons on Filmrow with gifts and
items of food.
CHARLOTTE
Merry Christmas
from
DOMINANT PICTURES |
Harry Kerr
[BOOKING SERVICE^
221 S. Church St., Chorlotte, N. C.
FRANK LOWRY . . . TOMMY WHITE
PHONE FR. 5-7787
CHARLOTTE
CHARLOTTE
SEASON'S GREETINGS
and best wishes for the coming year
PHIL WICKER
MRS. ALICE I. WICKER
CHARLOTTE STAFF
Dean Phillips
Henry Phillips
Fred Massey
GREENSBORO, N. C.
Mary Setter
Elmo Cobb
Howard Holman
Anna Richardson
GREENSBORO STAFF
Betty Wilkerson
Lowson Rankin
Joe Humphries
Jim Borham
Jean Barhom
Charles Clapp
Edward Loyd
STANDARD THEATRE SUPPLY CO.
Charlotte, N. C. Greensboro, N. C.
I
S
Season's Greetings
from
Metro-Goldwyn-Mayer, Inc.
Amos Boyette, Jr.—Branch Manager
Walter Thomas—Office Manager
Hugh McDonald
Salesmen
Frank Savage, Jr.
Bookers
Dorothy Mitchell Bobby Lynch
I
|
5 Harry Carver £
^5^«jj^si55r(SSi«»crS!5r«?*«!?*^
BOXOFnCE December 17, 1962 SE-13

Skouras Corp. Opens
Pine Hollow Theatre
Easte
EditK
OYSTER BAY, N. Y.—A gala Hollywood
type premiere signalled the completion and
opening to the public recently of the
Skouras Theatre Corp.s Pine Hollow Theatre
on Route 106. Salah M. Hassanein,
president of the circuit, hosted the opening
night ".ucsls and presided at the premiere.
The beautiful new theatre was built by
James O'Connell of Glen Cove and designed
by Drew Eberson. internationally
famous theatre architect. It is equipped for
70 35mm projection, coupled with sixtrack,
Hi-Fi stereophonic sound. The luxury
theatre seats 600 and features an electronic
air purifier in the scientifically designed
air conditioning and heating systems.
Springfield Phillips Is
Reopened by Nick Zeo
SPRINGFIELD—Independent exhibitor
Nick Zeo has reopened the subsequent-run
Phillips Theatre after a brief shuttering.
Vincent Blais, who had subleased the
Alvin Phillips owned theatre, is now planning
his first film production venture.
Zeo continues to operate the local Parkway
Drive-In and the Parkway Drive-In,
Plainfield, Conn.
CHARLOTTE
CHARLOTTE
&
WALTER PINSON
MELVIN COOK
'S5r«S!rt^!««!?*«>?*«?Si«i^^
Season's Greetings
AMERICAN ASTOR
DISTRIBUTING CO.
311 South Church St.
Franklin 5-5512
JOE BISHOP
L. A. IRELAND
Season's Greetings
TWIN STATES
BOOKING SERVICE
"Agents to Success"
R. T. Belcher Joe Cutrell
MACK WESS
f;^

—
Century at Buffalo
To Mix Stage, Screen
From Eastern Edition
BUFFALO—Charles Funk, managing director,
said tlie Century Theatre is not
abdicating from the motion pictm-e field.
Coupled with the demise of Basil's Lafayette
and the boom of live theatre, the decision
of the Century to book the stage
production of "My Fair Lady" hinted a
"Can't beat 'em join "em" philosophy.
However. Manager Punk insisted: "This is
simply diversification on our part. The
Century is a motion picture theatre and it
will stay that way. But it is possible to
give our patrons both live and film entertainment.
"After all, we should face one thing
the legitimate stage is returning all over
the country. Look at the Buffalo area
alone. There isn't a community that does
not have a Players league of some sort."
Tlae addition of live entertainment will
hardly overbalance Century schedules.
Funk pointed out. "My Fair Lady" was
scheduled for eight performances in six
days. One more live show might play the
house this season and eventually there
may be six such presentations a year. But
that will be the maximum.
"As far as we're concerned, it is a matter
of our trying to come up with good entertainment,
no matter what fomi it is in,"
declared Funk. That policy, however, will
not be accomplished on any low budgets.
It will cost approximately $7,500 and two
months to get the Century ready for "My
Fair Lady." The Todd-AO speakers and
screen frame will have to be removed; 28
sets of lines, with thi-ee to four ropes per
set, must be installed; special lighting
equipment must be placed in areas now occupied
by 24 box seats; dressing rooms
must be made ready, and the 26x65-foot
stage must be polished and buffed.
An assist from the razed Lafayette
Theatre comes in the form of the 28 line
sets plus 62 pieces of pipe, a screen frame
and a gold curtain complete wuth track.
"Meanwhile, don't forget, we'll have
plenty of major pictures to present in the
Century," declared Funk, "such as 'Barabbas,'
'The Longest Day,' 'Bernadette of
Lourdes' and others of equal caliber. In a
way, I suppose, we're going back to the old
days when theatres offered live and film
entertainment. Only, we won't be booking
such things simultaneously."
Cliffhangers Club Adds
Fun for Ontario Kiddies
From Western Edition
ONTARIO, CALIF. — The Cliffhangers
Club has been organized by Kenneth Tyler,
new manager of the Ritz Theatre, in connection
with the series of Saturday morning
kiddies shows he has inaugurated. The
Cliffhangers stage weekly parties for members
who have had birthdays during the
week.
Tyler was assigned here by Allied Theatres
of California, a circuit with which he
has been associated one year after being
employed for 17 years by Fox West Coast
Theatres. Previous to his new assignment
here. Tyler had been managing Allied's
Nubel Theatre in Bellflower, Calif.
Starring in Columbia's "In the French
Style," James Leo Herlihy has run the full
gamut of actor-turned-author-turnedactor
cycle.
47 Youngsters Break
Ground for Theatre
From Eastern Edition
CHERRY HILL, N.J.—Armed with toy
buckets and shovels, 47 children participated
in ground-breaking at the site of
the Colonial-style motion picture theatre
scheduled for completion in February 1963.
The theatre is to be operated by Walter
Reade Theatres and the invitation to
youngsters to take part in the ceremonies
was to underscore the fact that most of the
films to be shown at the new theatre will
be for the entire family.
The children, ranging from thi-ee to five
years in age, were members of the Trinity
Christian Day School, operated by the
nearby Trinity Presbyterian Church, Route
70 and Sawmill road.
The new theatre design originally called
for a modernistic style, but Bob Scarborough,
developer of Barclay Farm and
Barclay Center, where the theatre is to be
located, pointed out the colonial theme of
the surrounding community and finally
a
distinctly colonial theme was developed for
the theatre.
However, the interior of the theatre will
accent the modern. The 600 seats will be
the reclining type and adjust to the individual
patron.
Heights Construction Co., East Atlantic
Avenue, Barrington, will constinict the
8,000-square foot theatre.
Columbia's comedy "The VOlage That
Wandered" will tell the story of a small
English coastal village which breaks away
from the mainland, floats across the Atlantic
and comes to rest in New York
harbor.
JACKSONVILLE
JACKSONVILLE
i55ag?5ag53agE5SgE;sg?!SglS:gES:gES!SSSSE5!aSS55SE5ag5SgE5SgE5agSS:gE5Sgt!Bg55a
g
Season's Greetings
(5 To All Our Filmrow Friends *
g WOMPI and Co-WOMPI
|
I
Of JACKSONVILLE i
S
i
|
Ljreetu unad
I
from LEO WITT g ^
I Your FILMROW photographer § 9g
i ^ n
I
28 East Bay St. Tel. EL 4-6288 §
^
I
U
Season's Greetings
from
BENTON BROS. FILM EXPRESS
Jacksonville
i
g Holiday Greetings | ^
g from g A
M Jg HI
« Ed McLaughlin and Staff at
1 5S
i COLUMBIA PICTURES CORP. i S
Jacksonville S M
i
BOXOFTICE ;: December 17. 1962
SE-15

Hart,
JACKSONVILLE
\A7 A. "Bill" McClure, president of the Motion
Picture Charity Club, has presented
a check for $1,146.25 to Mrs. John
(Mary I
WOMPI treasurer, for the
herculean hours of work with which
WOMPI members assisted the MPCC in Its
conduct of the Cetlin & Wilson Midway at
the 1962 annual Jacksonville Fair. Mrs.
Hart said that every penny of the MPCC
check is being earmarked for financing
WOMPI's many charitable activities ... A
final 1962 WOMPI board meeting was held
in the Studio Theatre for planning the
group's assistance progi-am to outside
charitable agencies during the first half of
1963.
JACKSONVILLE
i
I
Holiday Greetings
from the
S
I JACKSONVILLE STAFF |
M G M
I
I
H
U
R
I
Your Friendly Exchange *
I

Seeks ICC Control
Over 'Lewd' Films
PAMPA, TEX.—Rep. Walter Rogers in
furtherance of his campaign to "ban lewd
movies," declared that his primary purpose
has been to use the Constitutional jurisdiction
of the federal government in dealing
with the transportation of lewd and
lascivious films in interstate commerce.
The legislator recently was re- elected
to serve the 18th district of Texas in
Washington covering th? majority of
Panhandle and Plains counties on his
campaign against lewd films, stemming
from a high school student letter-writing
project at Dimmitt, that also blossomed
into petitions from Amarillo high school
students on the subject of showing adult
movies last spring. He tried unsuccessfully
to conduct a Hollywood investigation.
Serving now on the interstate and foreign
commerce committee he made the following
statsment:
"It has never been my desire or my purpose
to interfere with the legitimate theatre
or the movie industry as such. The
evidence that has come to my notice would
indicate that the movie industry, like
other industries, trades and professions, is
beset with a small group who do not pursue
the ethical code usually followed by the
substantial people in the several industries
and trades.
"Certainly it has never been my purpose
to interfere with the legitimate operation
of the theatres themselves. My primary
purpose has been to use the Constitutional
jm-isdiction of the federal government in
dealing with the transportation of lewd and
lascivious films in interstate commerce.
The responsibility for the morals of the
several states and the several communities
involved is and should be with the state
and that community.
"However, since the states and communities
cannot place undue bm'dens on
interstate commerce, it becomes the office
of the federal government to assume its
responsibilities in not burdening the states,
etc., with immoral films. This is a problem
that can be worked out between the
movie industry and the federal government
on an agreeable and acceptable basis, and
I would sincerely hope that efforts will be
made to that end. Otherwise, I feel that
the mothers of this nation are going to rise
up in arms and put a stop to some of the
exhibitions that have been made available
to the young people. Unless prop>er and
reasonable steps are taken to cure any
present ills in this field, certainly the
mothers would be justified."
Marthe McSpadden Dies;
40-Year-Exhibitor
ELECTRA, TEX. — Marthe McSpadden,
owner of the Grand Theatre here, died
recently after a brief illness. Survivors
include a son C. P. McSpadden, in the insurance
business, and a sister Dora of the
McSpadden home. Mrs. McSpadden had
been in the theatre business nearly 40
years. Burial was in the family lot at
Chelsea, Okla.
Ralph Heifer, wild animal trainer, has
been signed as technical adviser on AA's
"Black Zoo."
Oklahoma UTO Board Will Decide
On Convention at Jan. 7 Meeting
OKLAHOMA CITY — Johnny Jones,
Shawnee, president of the United Theatre
Owners of Oklahoma and the Panhandle
of Texas, has called a meeting of the board
of directors for January 7 at Hardy's restaurant,
starting with luncheon promptly
at noon.
All members of the board are urged to
attend as a decision will be made at that
time regarding the holding of a one-day
convention of the theatre owners. The past
two years the convention has been held the
third Tuesday in March. Also appointment
of committees will be made, the most important
will be the legislative committee
of which C. B. "Brownie" Akers of Tulsa
has been chairman for the past several
years.
With the state legislature convening the
following day, January 8, all exhibitors are
urged to get acquainted with their senators
and representatives, in order to contact
them in case some legislation is introduced
detrimental to theatre owners.
Exhibitors, who are not members of the
UTOO board are urged to attend the meeton
January 7 with any suggestion that they
might have regarding a convention and
legislative matters. The distributors have
agreed not to screen any pictures on that
^eadon J
DALLAS
date that will not end before noon, nor
start any others before 2 p.m. That will
give the exhibitors time to attend the
luncheon and see any pictui-e that might
be screened that day.
Vein Watson Buys Uptown
In Grand Prairie, Tex.
GRAND PRAIRIE, TEX.—Vern Watson,
an exhibitor for five years, is the new
owner and manager of the local Uptown
Theatre. Prior to his purchase of the theatre,
Watson had been associated with
Lee-Kay Enterprises.
He has put into effect a policy of showing
only pictures given an A-1 rating by
the Legion of Decency and provides free
coffee for adult patrons every week night.
He also has started a series of kiddies
shows with carefully chosen screen fare.
Watson is president of the Junior Chamber
of Commerce and a director of the
Chamber of Commerce. He also is sei-ving
on the city planning and zoning commission.
Michael Anderson is directing UA's
"Flight Prom Ashiya," which is being
filmed in Eastman Color.
L^reeti 'feeunaA
9
^
To Our Customers We Have Served, We Offer
Our Humble Thanks To Those We Have Not I
I
Had The Opportunity To Serve, It Would Be Our |
Pleasure To Do So. |
LOU WALTERS SALES AND SERVICE
4207 Lawnview, Dallas 27, Texas
Tel. EV 8-1550
NORELCO PROJECTORS-STRONG LAMPHOUSES
ACCESSORIES -DIAMOND CARBONS
I
I
f
BOXOFFICE December 17, 1962
SW-1

DALLAS w^^l ^-JeaAon 6 Q' weeunad dli
dallas
% '^'Si'>VSlS»»!^»-'^»'ig»Siai^^Sl^it
^
Holiday Greetings
PHIL ISLEY THEATRES
2031 Jackson Dallas, Texas
I
'»
I
I
Compliments of
the Season
ff To All My Exhibitor-Distributor Friends
I
AL WOLF
I I ACME PICTURES
1710 Jackson Street
Dallas 1, Texas
RI 8-3233
f
%
I Christmas Greetings I i Season's Greetings
& From the Dallas Exchange
\ TWENTIETH CENTURY-FOX
^ f ^^J|^—^— — ^ ^-^.j-^ MM %
I
^^C^Gll^^JVCiM/ I
|
VERN FLETCHER
I ^ENT E R P R I S E S 1^ I
I
LLOYD EDWARDS iVlARGIE SEELY
^^
| | INC. |
% C. E. DAVIDSON MUGGINS WHITE I 412 So.
|
Harwood St. RI 8-7804 DaUas 1, Texas |
% NELSON MACARTY PAUL RAMSEY
t. D.
| | "JACK" WALTON SHEILA WESTROP |
\ CHICK LAYFIELD BILLIE WEBB | \ DON KAY f
|
SeasoTis Greetings I I
S 1
Season's Greefings
From »
NATIONAL SCREEN SERVICE
| | forrest and juanita white \
DaUas Office
| f IND-EX I
6 SAM PARSONS WALTER STEADMAN I
| ROOK'TNP ^F'RVir'F I
I PAUL SHORT WALLACE WALTHALL | | onioi/ v t>ii t I
£ * & 20131/2 Young Dallas, Texas g
I
i
I If I
Season s Greefings
Seasons Greetings
I
| |
|
§ To all our friends of the W g g
I
Motion Picture Industry
I
j
Mr. and Mrs. Ernest Herber
CORONET THEATRE
(formerly Herber Equipment Co.) S fi ALFRED N. SACK
& ^, Season's Greetings S
Season's Greefings
f to all that have made my expansion possible. &
I
I
I Lou Walters Sales and Service Co. |
Chick Layfield Walter Morgan
fe .« Motion Picture Equipment E
MORGAN EXPRESS
I I I
sSirs?

^e
DALLAS —)eudon 3 ^HK Ljreetu ^i^eeUnad dallas
Seasons Greetings
I
g From the Members of
I OPERATORS LOCAL NO. 678
LATSE
I
I
LAREDO, TEXAS
Affiliated with AFL-CIO
I
3 Central Labor Council of Webb Co.
Christmas Greetings
from
LEON W. FELDER
Dallas Area Service Inspector §
I ALTEC SERVICE COMPANY I
I
I
|
S
I
I
I
Season's Greetings
|
From the Members of 1
FILM EXCHANGE EMPLOYES
UNION
LOCAL NO. B-53
lATSE
DALLAS, TEXAS
Affiliated with the AFL-CIO
f
|
Best Wishes for a Happy Holiday Season!
General Film Distributing Co. Inc.
412 So. Harwood RI 2-8055
Bob O'Donnell
"Dutch" Cammer
t
^ Our Sincere Wish for a Merry Christmas g
and
A Happy New Year
Lone Star Theatres, Inc.
1505 Federal Dallas, Texas
a A Merry Christmas and a Happy New Year S
1 To All of Our Friends in the
Motion Picture Business
from the Employees
of
HARDIN THEATRE SUPPLY CO.
714 So. Hampton Rd. WH 6-2232
Sincere wishes for a Merry Christmas
and
A Happy New Year
TRUMAN HENDRIX
1710 Jackson Dallas, Texas
i RI 2-4845 I
I
Season's Greetings
From
COLUMBIA PICTURES
JACK JUDD, S. W. Div, Mgr.
MON WHITCHER
PAUL ROZENBURG
JOE LYNE
JUANITA MYERS
BILL BOND
MAUDIE VENCILL
STAN ZIMMERMAN
JIMMIE ARMSTRONG
ROSS MORGAN BOB LEE 3
WM. B. LEWIS
I
ED WILLIAMSON
KEVIN GENTHER
BOB MOTLEY
BILL CRUMP
JACK STANLEY
Greetings
WARNER BROS.
Sales and Booking Depts.
H. C. VOGELPOHL
B. T. BURNSIDE
J. C. SMITH
PETE CLARK
HARVEY BROWN
I
Season's Greetings
ED. V. GREEN
TEXAS THEATRE SERVICE
COMPANY
SERVING INDEPENDENT EXHIBITORS
20131/2 YOUNG — RL 7-IS57
SUITE 210
Film Buyers and Bookers Serving Over 100 Theatres
DALLAS 1, TEXAS
BOXOFnCE December 17, 1962 SW-3

, . Sam
. . "Dutch"
. . The
DALLAS
Dobert Kinkle, producer of "Old Rex." is in
town looking for a location for a new
picture he is going to produce in northeast
Texas. The picture has a tentative title,
"Born Hunters." First shots began Monday
(3> at Lake Tcxhoma . Kellogg has
taken over operation of the Surf and Palm
drive-ins in Corpus Christi.
As a screen game,
HOLLYWOOD takes top
honors. As a box-office atfracflon,
if is without equaL If has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
' HOLLYWOOD AMUSEMENT CO. .,'
3750 Ooklon Sf. • Skokie, Illinois
FILMACK
IF YOU HAVEN'T ALREADY
ORDERED YOUR HOUDAY
MERCHANT
Greeting
TRAILERS
Sand It To FILMACK, You'll
Goi II In Plenty Of Time.
The Christmas spirit has made its first
appearances on Pilmrow. Christmas trees
are up at Buena Vista and at Paramount.
Employes of Buena Vista will enjoy a
Christmas party at the home of Doug
Dei.sch December 20 and their office tree
will be the center for gift distribution December
21. Paramount employes enjoyed
a Christmas party at the B&B restaurant,
with dinner and dancing. December 14.
Their office exchange gift party will be
held December 21.
Paul Bacli, Buena Vista manager from
New Orleans, was a visitor at the Dallas
exchange last week . Cammer
and Bob O'Donnell of General Films have
returned from a booking and selling trip
to Oklahoma City, where they called on
circuits and booking agencies.
Arthur Manson, campaign coordinator for
"Barabbas," Columbia's Christmas release,
was in town the early part of last week preparing
for the opening in Dallas at Trans-
Texas' Capri December 20. The film then
will open in Interstate's theatres at the
same time over the rest of the state. After
Manson's meeting with the TV and press
of Dallas and Fort Worth, he left for
Houston to meet with managers and the
press of Houston and San Antonio.
Close behind Manson came Hank Pine,
Columbia's publicity man for "Diamond
Head." He was accompanied by Shei-win
Fellezs, an official greeter from Hawaii who
is dressing in a replica of the royal monarchy's
ancient robe while on this tour.
Bill Lewis and the men left Sunday for San
Antonio, Houston and Denver.
The weather was very kind to WOMPI
members Saturday (1). These girls,
through the courtesy of Interstate Theatres
and the exchanges, have given a
theatre party for handicapped children at
Christmas each year, but often the weather
has been so dreadful it was difficult for
many of the children to ventme out, so
this year Lorena CuUimore, in charge of
the Christmas event, moved the date up to
December 1. It was fine that Saturday
morning and the children thoroughly enjoyed
a beautiful circus picture. The
guests were greeted by four WOMPI
women, dressed in new satin clown suits,
and one professional clown. Candy and
popcorn were passed out to a happy group
of youngsters . club will give its
annual Christmas party for members and
families in the new Variety Club quarters
in the Holiday inn on Central Expressway
on the 13th. A cocktail hour will be followed
by a dinner. In charge of arrangements
are Frannie Herring, Sue Benningfield,
Marie Russey, Margie Seely, Laura
Dooley and Mrs. Myrtle Kitts.
Wayne Love, former 20th-Fox salesman,
has opened a Texas style barbecue establishment
at 2911 Main St. and invites his
film industry friends to drop in anytime
they are out that way ... It was a sad day
at 20th-Pox when the shipping-inspection
department was closed. Many of the emplo.ves
had been with Pox many years. The
shippers went with Central Shipping but
the women did not. Myrtle Kitts and Leah
Carter plan to rest awhile before settling
in another form of work.
Car-Train Crash Fatal
To Dallas Projectionist
DALLAS—Jack Arnold Jenkins, 46, projectionist
at Rowley United's Texas Theatre
here, was killed Monday i3) when his
car and a train collided at Eddy, 20 miles
south of Waco. Jenkins was thrown from
his car, which was knocked more than 500
yards down the railbed by the impact with
the MKT passenger train. His body was
found 75 yards from his wrecked automobile.
Jenkins, a member of Dallas Operators
Local 249, was originally a member of the
old Lufkin local and was in the armed
forces during World War II. After the war
he worked in the Lisbon, Hill and Vogue
projection rooms before moving to the
Texas. He was also active in oil leases.
ACME PICTURES
GET OUR LIST
for all your theatre needs
FEATURES — SHORTS — EXPLOITATION
MODERN SALES & SERVICE INC.
Authorized dealer for
1710 JACKSON ST.— Rl 8-3233
Century—R.C.A.—Motiograph—Ashcraft
DALLAS 1, TEXAS
2200 Young Street, Dollos, Texoi
NOW AVAILABLE TO YOU
The Famous-NORELCO 70/35 PROJECTORS. Also the new NORELCO
SHUTTERLESS 35mm Projector with the PULSATING Carbonless Lamp
. . . HURLEY Screens . . . STRONG Lamps & Rectifiers ... Big Discounts
on DIAMOND CARBONS . . . Write or Phone for Money Saving Prices.
LOU WALTERS SALES & SERVICE
CO.
4207 LAWN VIEW AVE. DALLAS 27, TEXAS PHONE EV 8-1550
UA Album Will Benefit
United Nations Funds
From Western Edition
HOLLYWOOD—The first musical comedy
written and produced specifically as an
album, "Three Billion Millionaires," will be
released by United Artists Records as a benefit
for the United Nations. Arnold Michaelis
will produce the album. He already has recorded
material by Jack Benny, Judy Garland,
Carol Bm-nett, Wally Cox, Danny Kaye,
Adlai Stevenson and Terry-Thomas. Bing
Crosby is scheduled to add his material.
"Millionaires" was written by Peter Farrow
and Diane Lampert, with music by Robert
Allen, orchestrations by Ray Ellis.
ENDLESS
URNS THE ENTIRI
POSITIVE ROD
Sov* Carbon Cart
Independent Theatre Supply
27S0 L Hooston St.. Sin Antonio. Teus
CaH—write—wire for a danonstratlm

Thompson Defends Stars'
High Salary Demands
From Eastern Edition
NEW YORK—Elizabeth Taylor will be
paid her usual SI. 000, 000 fee for starring
in "I Love Louisa." which she will make for
the Mirisch Bros, in 1963 but "she is worth
every penny of this sum at the boxoffice,"
according to J. Lee Thompson, who will
direct the picture in Hollywood in June or
July.
Thompson, who recently completed
"Taras Bulba" for Harold Hecht in Argentina,
was in New York as the second stop
of his tour of major cities in connection
with the United Artists release, which will
open around Christmas.
In January. Thompson will start "The
Mound Builders," standing Yul Brynner in
Yucatan, Mexico, this picture being on a
separate deal with the Mii'isch Co. "I Love
Louisa," which he will produce in association
with Arthur P. Jacobs, is the first of
four pictm-es he will make for Mirisch over
a seven-year period. The other three are
not yet selected. Thompson said.
"I will support the stars, no matter how
exorbitant their demands, if they bring
customers to the boxoffice," Thompson
said. Miss Taylor has never made a flop
film, he mentioned. For the six leading
male roles in "I Love Louisa," Thompson
has made overtures to FYank Sinatra, Cavy
Grant and other stars of that caliber and
all are willing to play the comparatively
small parts if their acting commitments
permit. The screenplay is now being written
by Betty Comden and Adolph Green.
Later, Thompson, who directed "The
Guns of Navarone" for Columbia in Greece
and London and first came to attention
with his British film, "Tiger Bay," which
made a star of Hayley Mills, also hopes to
make another British picture, "Chips With
Everything," from the London stage hit,
for his Bowhall Productions, sometime in
1963. This will be a modest-budget picture,
he said.
Thompson was host at a preview of
"Taras Bulba" for the magazines, newspapers
and trade press at the Beacon Theatre
November 26. He later attended a
midnight supper party at Leone's Restaurant,
where Rita Moreno, Peggy Cass, Red
Buttons, Rita Gam, Shirley Anne Field,
Mimi Benzell, Anthony Perkins. Jack Carter
and Denise Darcel were on hand, in addition
to Joseph E. Lerine. Arthur B. Krim,
Barney Balaban. Eugene Picker, A.
Schneider. Leo Jaffe and other film executives
and exhibitors in the New York area.
Every Motion Picture Has Something
Good or Entertaining: Ray Willie
DAT J .AS—For over 40 years Raymond
Willie has been seeing an average of three
motion pictures a
week, writes Bob
Porter in the Dallas
Times Herald. The
Porter article was one
of a series spotlighting
persons who figure
importantly in
the Dallas arts and
entertainment activities.
"I don't have an
idea of the total
Raymond Willie number," he says,
"but I believe I have
seen about as many as anyone else in the
countiT"
This constant screen scanning has not
just been for the fun of it. Over those
years Willie's career has concerned the motion
picture and variety show business.
Since 1959 he has been vice-president and
general manager of the Interstate Theatre
circuit, headquartered in Dallas.
If it hasn't been just for fun Willie has
retained a business-is-pleasure attitude. "I
always find something in every picture that
is
entertaining or good," he states.
A Port Worth native, Willie is one
Dallasite (since his youth) who can vividly
recall the openings of the Palace and Majestic
theatres on Elm street. That was in
1921—April 11 for the Majestic and June
11 for the Palace. They were memorable
openings. At the Palace there was a 40-
piece orchestra 'those were the vaudeville
days) and an organist at one of the largest
organs ever installed in a theatre. The theatre
had three stages with the orchestra
on center stage. At the Majestic, rose
petals floated down from the ceiling to
cover the opening night audience.
Willie's show business career began as a
teenager at the Old Mill Theatre in Fort
Worth. His first Dallas position was at the
Palace as assistant manager at the time of
the theatre's opening.
From 1921 to 1936, Willie made a number
of moves around the state and the
south as manager of San Antonio's Palace
Theatre; manager of the Pantages in Dallas,
which was located below where the old
Capitol used to be; in Binningham as a
manager, and back to San Antonio to
manage the Majestic.
In 1932 when the Interstate Theatre circuit
was fonned, Willie was named city
manager for San Antonio, seeing to the
operation of nine Alamo city theatres.
Willie came to Dallas to stay in 1936 as
division manager for Texas Consolidated,
which is a part of the Interstate circuit.
Texas Consolidated oversees the Interstate
theatres in the smaller Texas cities. In
1940 Willie was named division manager
in the larger cities. He served in that position
until 1959 and the death of R. J.
O'Donnell.
As vice-president and general manager of
Interstate. Willie heads the operation of
the circuit's theatres in Dallas, Fort Worth,
'Continued on page SW-9>
DALLAS
Season's Greetings
From the Members of
OPERATORS LOCAL
NO. 249 lATSE
DALLAS, TEXAS
Affiliated -with the AFL-CIO
Lensing 'House of the Damned'
From Western Edition
HOLLYWOOD — Producer director
Maury Dexter has put "House of the
Damned," Associated Pioducers picture
for 20th-Fox release, before the cameras
here with Harold Knox as assistant and
Jack Nickolaus as cameraman. Ronald
Foster, MeiTy Anders, Richard Crane and
Georgie Schmidt topline the cast.
Southwestern Theatre Equipment Co., Inc.
Your Complete Iquipment and Supply House
FAST • DEPENDABLE • SERVICE
CAPITOL 2-9461
)702 Rusk Ave. Houston 2, Texos
"We Appreeiote Your Busln«j»"
senefinG
D 2 yeors for $5 D
D Remittance Enclosed D Send Invoice
THEATRE ~
STREET ADDRESS
1 year for $3 D 3 years for S7
TOWN ZONE STATE.
NAME
POSITION
THE NATIONAL FILM WEEKLY 52 issues a year
^plfflHi
825 Van Brunt Blvd., Kansas City 24, Mo.
BOXOFnCE December 17, 1962 SW-5

New Fremont Drive-In
For Sal John Enea
From Western Edition
FREMONT. CALIF.—The Enea brothers.
Sal and John, have received a permit to
build a 1.000-car drlve-ln theatre near the
General Motors plant on the Nimitz Freeway.
Construction will begin immediately.
The new theatre will have a cafeteria and
500 heaters. The builders say it will be the
mo.st modern drive-in theatre in northern
California.
The Enea brothers own the present Fremont
Drive-In and the Airport Automotive,
as well as the Concord Inn.
The new project will be built by the
brothers through their own consti-uction
company, Crown Homes, which is presently
building 300 homes in Ignacio Valley,
Concord.
'Wild Guitar' Premiered
In Lake Charles Area
Frcm Southeast Edition
NEW ORLEANS — Nancy Czar,
former
OljTnpic skating star, was here for the area
premiere of "Wild Guitar" recently at 11
theatres, including the Tudor on Canal
street and the neighborhood Aereon, Clabon,
Gordon, Keimer and Tiger, plus the
Algiers, Do, Jeff, Marrero and St. Bernard
drive-in.

—
EL PASO
—
^e
^^eaJon &
L^reetlna:
—
EL PASO
I
Reasons Greetings
i^ To all our friends in the
a
Motion Picture Business
— From —
The Theortre Organ Club oi El Paso
Jimmy Connor Don Shearer Walt Hanlon
The Mighty WurUtzer Gang at the Plaza Theatre
W'!irC?

. . Seven
EL
PASO
gl Pasoiins are mighty proud, as they have
been in years gone by, of the beautiful
70-odd foot Christmas tree erected in
downtown San Jacinto Plaza. The huge
evergreen, rivaling only the one on the
White House lawn in our national capital,
a product of the Sacramento mountains
is
in nearby Cloudcroft, N. M. Beautifully
decorated, it was officially dedicated on
Saturday evening i8i by Mayor Ralph
Seitsinger.
Mr. and Mrs. Joe Lewandos of Dallas
were recent guests in the Sun City, coming
to see Trans-Texas' Capri manager Bill
EL PASO
'KM^ii»Wis^iKis^$iaJ;^sb'»ii»)$^^
Compliments of the Season
1
Bill White, Mgr. f
CRAWFORD THEATRE I
403 North Mesa El Paso I
S — AC. D. Leon Theatre
—• 1
.
T. Bohling. Joe is treasurer of the Texasbased
circuit, and was here on official
business by day—and by nights was "on
the town" both here and in nearby Juarez,
Mexico theatres were showing
the twin-billing of "Escape From East Berlin"
and "Damon and Pythias" on the
Thursday i6) change. They were Lone
Star's Bordertown North-Screen, El Paso
and Del Norte drive-ins; Ralph Calderon's
Cactus ozoner and Valley Theatre; Bill
Burke's Fiesta Drive-In, and the downtown
subsequent-run Crawford, skippered by
Bill White.
Dateline: Mexico City — Fresh on the
heels of many film successes, Elvis Presley
will soon be on his way to Mexico
City to begin filming "Fiesta in Mexico."
The information (from usually reliable
sources) was to the effect that Presley
would plane directly there from Hollywood
(he doesn't like to fly!) and remain incognito
daring his stay.
Astronauts on Studio Tour
From Western Edition
HOLLYWOOD—Paramount hosted six
of America's team of astronauts at the
studio. Studio head Jack Karp and production
chief Martin Rackin conducted them
on the tour. The astronauts, accompanied
by Roy Wallach of the U. S. Civil Defense,
Washington, D. C, were Jim Levell, Pete
Conrad, John Light, John Young. Elliott
See and Frank Bearman.
Production of Columbia's "Gidget Goes
to Rome" will begin in Rome in the spring.
First Transistorized System
In West Coast Theatre
From Western Edition
LOS ANGELES—Installation of the first
all-transistorized sound .system in a major
West Coast theatre has been completed at
the Huntington Hartford Theatre for the
Hollywood premiere December 18. It occupies
less than a fifth of the space required
for non-transistorized equipment. The new
Super Optica .screen distributes light in a
uniform pattern, horizontally and vertically,
throughout the theatre, giving side
seat viewers as evenly illuminated a "picture"
as afforded those in center seats.
New Century projectors accommodate
both 70 and 35mm film. The screen and its
attached sound elements can be flown into
the fly loft. The stage can be cleared for
a stage play and reconverted for film use
in a few minutes.
AMARILLO
gen Whitaker has been named manager
of the suburban Esquire here, replacing
Brad Rushing, who was promoted by
the Interstate circuit to city manager in
Corsicana. Whitaker moved here from
Wichita Falls where he was assistant manager
at the Wichita and State theatres.
Charles Benefiel, son of owner Carl Benefiel.
is now working at the 'Victory with his
back in a brace from lifting 100-lb. popcorn
bags.
Peter Sellers will star with David Niven,
Capucine, Robert Wagner and Claudia
Cardlnale in UA's "The Pink Panther."
EL PASO
EL PASO
FELIZ NAVIDAD
Ascarate Drive-In Theatre
•| 6701 Delta Drive
1
El Paso, Texas
Season's Greetings
From the Members of
MIXED LOCAL NO. 865
LA.T.S.E. '^'/^':ri»'S>Car).wioJS»Oijj»i»?i3.^^
Fine Italian Food Best Coffee in Town
COMO'S PIZZERIA
108 San Francisco Avenue Downtown
Ralph Davis, Proprietor
Phone KE 2-2326 Carry Out Service
Season's Greetings
*BILL T.
BOHLING
CAPRI THEATRE
"Hereford Cattle Growers Association
Service to Stockers and Feeders
i
«!!i*«!!5i

1
. . Mateo
. . . "The
. . Another
. . Actor
. . Cinema
Each Film Has Good
Points: Ray Willie
I
Continued from page SW-5
Houston, San Antonio, Austin, Galveston
and Arlington—42 houses in all.
Willie's job is one that does not allow him
to stay in one spot long. He travels around
the circuit seeing to the operation of theatres:
is in New York four or five times a
year and frequently goes to the west coast
and the motion picture studios to discuss
properties.
The theatreman personally screens every
motion picture Interstate books. Most of
these are seen in the Interstate screening
room in the Majestic building.
It is common knowledge Texas is very
important to the motion picture exhibitors
boxoffices. "We have had more world premieres
than anyone outside of New York
or Hollywood," Willie states.
The importance of Texas as an exhibition
area has led to close and important
associations with the celebrities and executives
of the motion picture world. This can
be illustrated by the recent "Hatari!"
Safari that visited Dallas. The caravan of
stars, headed by John Wayne, had not
plamied to visit any southern cities. But
Willie called Wayne with a request the stars
visit Dallas. They did.
Willie describes Dallas as the hub of the
motion picture business in the south. Most
of the distribution of films in this area is
done through Dallas offices. In discussing
the future of the motion picture business,
Willie is optimistic.
"People like to get out and go to theatres,"
he says, "and there are more theatres
being built all the time." As for future
product, "Producers are going in for family
pictures a great deal right now," he says.
"But I think there Is a place for pictures
of different types."
Summing up some of the pleasures of his
long, still most active career, Willie points
FAST DEPENDABLE TRAILERS
NOW^
Motion Picture Service co.
125 HVOE
• SAN FRANCISCO 2, CALIf • GERRV KARSKI PRtS
you deal direct with the Repair shop
... NO MORE MIDDLE MAN. We do no work
for local supply houses. We save you money on
parts and labor . . .
All
makes of equipment repaired.
Lou Walters Sales & Service Co.
4207 Lownview Ave. Dollos, Texos
Phone EV 8-1550
to "the many fine friends and contacts I
have made over the years with producers
and stars" as a satisfaction.
"The current hottest topic in the motion
picture trade is 'Cleopatra.' I expect it to
be the biggest grossing film in history,"
says Willie. "Elizabeth Taylor is the biggest
boxoffice draw. And I think she's a
great talent."
As he does with most every other film,
Willie will be off for New York or Hollywood
for an advance screening of "Cleopatra"
as soon as it is finished.
SAN ANTONIO
A/Tike Tensor of Crown Int'l and Robert
O'Donnell, General Films, Dallas, were
in the Austin-San Antonio area recently.
They also made stops in several Gulf Coast
towns together before returning to Big D
and Camargo Trio, who have
played theatrical dates around Texas and
Mexico, are currently billed at the Rickshaw
here on North Main avenue . . . Sherwin
Fellezs. a six-foot. 220-pound giant,
was in the Alamo City to promote the
forthcoming Columbia release, "Diamond
Head" which is scheduled to start at the
Majestic here February 21. Fellezs has a
part in the picture.
Audie Murphy is due in from Hollywood
for "The Longest Day" premiere at the
Woodlawn Theatre the latter part of the
month .
Chill Wills was in San
Antonio recently and appeared on a telecast
for the Warm Springs Foundation
along with several other personalities from
the entertainment world. Incidentally,
Wills is a native Texan and hails from
Segoville, not far from Fort Worth.
The Aztec, Interstate's number two house
here, which has been having single runs
heretofore, switched to a double bill the
day before Pearl Harbor Day, and brought
in "We'll Bury You!" and "13 West Street"
on the same program to satisfactory business
. timely picture, "The War
Lover," was playing the ace Interstate
house, the Majestic . Art's flagship
house, the Texas, dual billed "The
Sky Above—the Mud Below" and "Breaking
the Language Barrier" for an exclusive
south Texas showing here.
Zachary Scott, Austin's own movie star,
has a prominent role in Paramount's "It's
Only Money" which is a current release
Music Man" closed its fifthweek
holdover engagement at the Laurel,
a Cinema Art neighborhood house here. It
recently had a big first run at a downtown
Handy-Andy Supermarkets
theatre . . . here gave discount tickets to
school teachers and their students who
made purchases at any of the stores around
town. The tickets were good to see "We'll
Bury You!" which was playing the Aztec.
Al Zarzana who is a partner in the Al-
Ray Theatres, Houston, was in the Alamo
City booking Mexican pictures for his
Bayou City houses . . . Both film booking
offices will be closed on Christmas Day.
We wish one and all the best of everything
for the New Year.
United Artists' "A Child Is Waiting" was
produced by Stanley Kramer and directed
by John Cassavetes.
stands
for
Breast Self-Examination
—something that any woman can—and
every woman should— do at home once
a month.
Millions of American women are now
using this practical, easy method for
detecting signs that might mean
cancer. If such signs are found, they
should be brought to the attention of
a physician immediately.
The life-saving film, "Breast Self-
Examination' produced by the American
Cancer Society, demonstrates
how women can examine their
breasts. See it now! Call your
local American Cancer Society
Unit for more information and
material on this subject.
AMERICAN CANCER SOCIETY
This space contributed by Che publisher
BOXOFFICE
^
BOXOFFICE :: December 17, 1962 SW-9

New Seattle Theatre
For Sterling Circuit
From Western Edition
SEATTLE—The tentative name of "The
Show in Lynwood" has been given by Sterling
Theatres to the luxury family theatre
it will build between Highway 99 and 64th
Northeast in suburban Lynwood. A spring
opening is planned for the 900-seat theatre.
Features of the new entertainment center
will be sound-proof glass family rooms,
gas-fired warm air system, contour seats
and widescreen.
SAN ANTONIO
SAN ANTONIO
LESTER KETNER
BOXOFnCE REPR.
CA 3-7281
.| 308 Marshall San Antonio
Great Cinerama Potential
Foreseen by Herb Kelly
From Southeast Edition
MIAMI — "Cinerama has outgrown its
travelog swaddling clothes and from now
on you'll be seeing movies on the vast
screen that have solid plots and action,"
says Herb Kelly of the Miami News.
"George Stevens has decided to shoot
•The Greatest Story Ever Told' in Cinerama.
'It's a Mad, Mad, Mad World' also
is being filmed in that process, 'How the
West Was Won' is ready for release.
"Success of 'Wonderful World of the
Brothers Grimm.' first Cinerama production
to have a legitimate story line, has
opened the eyes of the movie producers.
It's already showing in a few spots around
the country, the public's reaction is gratifying
and business is brisk. Factors like these
make the producers sit up and take notice.
'Brothers Grimm' will be at the Florida in
Miami around Thanksgiving Day.
"Cinerama movies are long-run productions
and as of now there are two houses
in Greater Miami which can handle them,
the Florida and the Roosevelt. Florida
State's Florida was converted to the big
screen process several months ago and has
had remarkable success showing the
travelog theme pictures. Right now 'Cinerama
Holiday' is on the screen.
"The Roosevelt can return to Cinerama
on an hour's notice. Its expensive equipment—three
projection machines are required
to show it—still is in the theatre.
Another booth is used for standard and
Cinemascope movies."
"Act One," based on the late Moss Hart's
own story, will be a joint screen venture of
Warner Bros, and Schary Productions.
Walt Beachler Again
Choice of Tent 18
From Mideast
Edition
DAYTON. OHIO—A seventh consecutive
term as chief barker of Variety Tent 18 has
been voted for Walter Beachler, president of
United Fireworks Mfg. Co.
Serving with Beachler during his next
term will be Harry Good, first assistant chief
barker: Dr. A. J. Denlinger, second assistant:
Roy Wells, property master, and Sylvan Fred,
dough guy, all re-elected with their chief.
Board members include Al Davis, Cyril
Grillot, William Keyes, R. William Patterson,
Abe Rosenthal and Henry Sullivan,
along with past chief barkers William Clegg,
Robert Gump and Fred Krimm.
Tent 18's major charity project is a camp
for crippled and handicapped children, which
has just completed its first full season.
Earl L. Wright Appointed
Miami Drive-In Manager
From New England Edition
BRIDGEPORT, CONN.—Earl L. Wright,
manager of the Lockwood & Gordon-E. M.
Loew jointly operated Candlelite-Pix Twin
Drive-In since 1958, has resigned to join E.
M. Loew's Theatres as manager of the
Gulfstream Drive-In, Miami, Fla., also
serving in a supervisory capacity at other
E. M. Loew theatre interests in metropolitan
Miami.
His industi-y affiliation dates back to association
with Paramount Pictures in Boston
37 years ago. He later worked in sales
capacities for 20th-Fox and Columbia, serving
in Boston, New Haven, Albany, Buffalo
and Chicago.
SAN ANTONIO
SAN ANTONIO
Season's Greetings
COLUMBIA PICTURES
CORP.
222 International Bldg.
Telephones: CA 4-4311 and CA 6-7451
San Antonio, Texas
SEASON'S GREETINGS |
TO ALL OUR FRIENDS
I
AZTECA FILMS. Inc.
Outstanding Spanish
Dialogue Pictures
Made in Mexico
410 San Pedro Ave. Son Antonio &
I
I
My Best Wishes from
GENA D. BARA
The Green Gate Nite Club &
The Orleans Room . . .
429 N. Saint Mary's St.
Son Antonio, Texas
"The Best To AU Of My
I
|
3 Theatrical Friends" £
DICK KETNER
I
|
3 (School of Music)
g
% Accordion-Bass-Guitar-Piano, Drums §
546 Pennystone LE 2-1933
I
|
S SAN ANTONIO 1
SW-10
BOXOFFICE December 17, 1962

s.eadon J
OKLAHOMA CITY
^^i^^^^^-^-^-^-^^^-r^-r^.^-^^
II
^ia^i»?so5•J^^^iaCi=.5i»s>^JJ5i^^s^&c^aA»^»I^
CHRISTMAS GREETINGS
from the Oklahoma City Exchange of
TWENTIETH CENTURY-FOX
M. H. (Hank) Yowell
Grady James
Feme Marker
Jack Whelihan
10 North Lee
CEntral 2-1105
J&»a^^^saas'ta»t)i!S>avg«atSte.tviBSig
OKLAHOMA CITY
MERRY CHRISTMAS & A HAPPY NEW YEAR f -^
PARAMOUNT PICTURES
I
|
I C. H. (Buck) Weaver Paul Rice I
I
tf Resident Manager Salesman
I
»
I
706
I
West Sheridan Phone CEntral 9-2297
'9
f
S:V
i "
I
MERRY CHRISTMAS HAPPY NEW YEAR |
I
HARDY'S RESTAURANT I
MR. AND MRS. BILL HARDY
|
I
1 North Dewey Phone CEntral 6-8814 I
i
Season's Greetings
UNIVERSAL-INTERNATIONAL
PICTURES
Charles Hudgens
Jack Box
"Whip" Wilson
Carolyn Miles
Dan Snider
Dave Speake
Nancy Newell
625 West Sheridan Phone CEntixil 2-9206
'a
I
Compliments of the Season
|
EAKER SEATING AND FABRICS
|
WE HAVE JUST COMPLETED RESEATING
THE VaLA THEATRE, OKLA. CITY, OKLA.
YOUR BUSINESS APPRECIATED.
H. G. EAKER
P. O. BOX 3353 Phone GArfield 7-9333
OKLAHOMA CITY 5, OKLA.
E
|
Best
I
Wishes For A Very Merry Christmas
|
t
and A Prosperous New Year
g
PAUL STONUM
I
|
A Chairman of the Board of Directors of g
I THE UNITED THEATRE OWNERS |
I OF OKLAHOMA AND |
I
THE PANHANDLE OF TEXAS |
S Operating the Redskin and Miller Theatres, g
3 Anadarko, Oklahoma g
I
I
Compliments of
the Season
^ To All My Exhibitor-Distributor Friends
THE JANITOR SUPPLY CO.
9 North-west 9th St.
Phone CE 2-4774 or CE 2-8967
RAY E. WILSON
*
1 Merry Christmas and A Happy New Year 1
i
From
I
BOAZ CANDY & TOBACCO
|
i COMPANY I
4 I
Walter Boaz Wendel Booz
I
|
I 1015 Northwest 1st Street Phone CEntral 5-2045 i
I
I
S
Compliments of the Season
FROM
THEATRE POSTER SERVICE
f Bob Smith Pauline Smith
I
CANTON, OKLA.
110 West Main Phone TUmer 6-2248
I
|
I
liERRY CHRIST:.':AS & A HAPPY NEW YEAR
FROM THE OKLAHOMA QTY BRANCH OF
COLUMBIA PICTURES
C. A. (Dewey) Gibbs
Branch Manager
S
Ed Harris
» Salesman
I
Jerry Ma'.or.e
Office Manager and Booker
702 West Sheridan Phone CEntral 2-0263
c^rtgiarig»gj^

Drop in Technicolor Net,
But Profit Is Reported
From Western Edition
HOLLYWOOD — Earnings of Technicolor.
Inc. and its wholly owned subsidiaries
for the first nine months ending September
29. equaled 16 cents a share, it was
announced by Patrick J. Frawley, chairman
of the board and chief executive officer.
Earnings for the comparative 1961
period were 55 cents a share exclusive of
non-recurring income of 20 cents a share,
representing a special dividend from the
compaiiy's British affiliate.
Although operations in the third quarter
were profitable, it was decided to take additional
reserves against doubtful receivables
and to write down inventories.
Earnings after taxes for the first nine
months of 1962 equaled $433,850 as compared
to earnings after taxes for the first
nine months of 1961 of $1,438,945 (exclusive
of non-recurring income of $517,000
from Technicolor. Ltd.)
Sales for the first nine months of 1962
totaled $42,689,527 as compared to $40,-
460,178 for the first nine months of 1961,
according to Frawley.
Seattle Tent 46 Elects
Bob Parnell as Chief
From Western Edition
SEATTLE—Bob Parnell, Favorite Films
manager, has been elected chief barker of
Variety Tent 46. Other officers for 1963 are
Prank Christie, Evergreen Theatres, first assistant
chief barker: Norris Hunt, B. F.
Shearer Theatres, second assistant chief
barker; Homer Schmitt, Columbia Pictures,
property master; and C. B. Gustafson, accountant,
dough guy.
The 1963 crew members are former chiefs
Ed Cruea, Allied Artists manager; Bud
Saffle, Saffle's Theatre Service; B. C. Johnson,
theatre owner; L. J. McGinley, Varsity
Theatre manager; and Lee Schulman, program
director. New crew members are Neal
Walton, Ted Grubb, Mike Powers, ZoUie
Volchok, Bob Murray and M. C. "Cal"
Shumaker.
Exhibits 1919 Production
From New England Edition
BOSTON — "Broken Blossoms," a 1919
silent film stan'ing Lillian Gish and Richard
Barthelmess, was shown at the Boston
YWCA.
OKLAHOMA CITY
poy E. Hcffner, wiio was manager of Paramount
Pictures here from 1924 to 1933,
and now resides in Boston, was a recent
FiliTirow visitor. Heffner conducted bank
nights in the New England states for severa,
years, and still is operating a similar deal,
that is not called bank night. He operates
anywliere he wants to and has some deals
going in Oklahoma. J. Winston Loewe, who
was also connected with Paramount for
several years as ad-sales manager and
sales man and later with Warner Bros.,
represents Heffner in the southwestern
part of the country and lives in Dallas. He
too was a recent visitor to Oklahoma City
and we had a nice visit with each of them.
Heffner has always been an ardent outdoors
man, mostly hunting and fishing.
Leonard White, who owns the Tech Theatre
in Weatherford, made a trip to Boston
last summer and he and Roy trekked
up north into the Canadian forests and
did a lot of fishing with excellent luck.
While in Oklahoma, Heffner spent a few
days quail hunting with White and we
understand that their hunting expedition
was very successful.
Ward Royalty, office manager here for
MGM for many years, is retiring from the
company on January 4. Royalty started his
motion picture career early in 1929 with
MGM as a cashier. From there he went to
the booking desk, then became head booker
and from there was appointed office manager.
He worked under five or six branch
managers during his tenure with the company.
Bates Farley, now head booker for
MGM, will assume the duties of office
manager and head booker when Royalty
retires. Ward said he was just going to
rest for a while but might be able to get
to do a little fishing, before he seeks any
other parttime employment. Due to a heart
ailment for the past several years, he has
had to take it easy and plans to do the
same in the future.
Exhibitors visiting Filmrow recently
have been Ray Hughes. Tower Drive-In,
Poteau and Liberty, Heavener: H. D. Cox,
Caddo, Binger; L. A. White, Tech, Weatherford;
E. B. Anderson. Riverside Drive-In.
Norman; Homer and Olga Jones, Rialto
and Alva Drive-In, Alva; J. C. "Doc" and
Leonard Lumpkin. Rex. Sentinel, who are
in the process of disposing of their theatre
and future plans will be announced
later; Charles Townsend, Palace atid Canadian
drive-in theatres, Canadian, Tex.;
J. D. "Mongoose" Wilbanks, Wagon Wheel
Drive-In Theatre, Spearman, Tex., in conferring
with his buyer and booker, Roy
Avey and Jerry Smith; Jay Tewksbury,
Trend, Maysville, a senior in the Maysville
high school; and Johnny Jones, Video paitner
and city manager, of Shawnee.
Haskell Robinett, who was connected
with National Screen Service here for
several years, mostly as a salesman, and
who got caught in an economy di'ive by
the company early in 1962, now is manager
of Quick's Hamburger Emporium,
which is owned by J. Eldon Peek, Oklahoma
Theatre Supply Co. Haskell took
over as manager there last July, but we
were not apprised of the fact, else we
would have reported it before now. The
hamburger stand is located on the corner
of 32nd and Classen Blvd., and Haskell invites
his friends, when in that vicinity, to
stop and see him and see just what fine
food they are putting out to the public.
Recently at a meeting of the Brotherhood
of St. Andrew, an organization of
St. John's Episcopal Chuixh here, youicorrespondent
was elected as secretarytreasurer
of the organization, an office
held for the past five years. Later at a
meeting of the state assembly of the
Brotherhood of St. Andrew, we were elected
for a two-year term on the executive
council which meets quarterly and directs
the functions of the organization. We were
nominated for the office of treasurer for
the state assembly but we had to decline
that honor, due to our having too many
other duties.
OUR CUSTOMERS"
appreciate the prompt and efficient shop
w/ork they get at the Oklahoma Theatre
Supply."
"Your Complete Equipment House"
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Oklahoma CIfy
OKLAHOMA CITY
OKLAHOMA CITY
fKsrsRsjr«s5«??SreRsxcS5^^
The Season's Greetings
FROM
VIDEO INDEPENDENT
THEATRES
OKLAHOMA CITY,
OKLA.
I
I
is
I
b'
I
I
I
MAKE YOUR CHRISTMAS A MERRIER CHRISTMAS
support the multiple SCLEROSIS HOPE CHEST
Oklahoma Central Chapter
National Multiple
Sclerosis Society
I OKLAHOMA CITY 2, OKLAHOMA
BILL MILLER JIM I
O'DGMMELL
.1 708 WEST SHERIDAN PHONE CENTRAL G-0404
a » ~^.
BOXOFnCE :: December 17, 1962

^
OKLAHOMA CITY s. ^^CClSOn 5
SEASON'S GREETINGS
I
Wi I FROM THE MEMBERS OF
Motion Picture
Machine Operators
LOCAL NO. 380.
I.A.T.S.E
OKLAHOMA CITY, OKLA.
I
f AFFILIATED WITH THE AFL-CIO,
I
Q*^reetinad
di
OKLAHOMA CITY
^^^^^^^-^tT^H^^^^^^^^^I^
m
g A Merry Christmas and A Happy New Year ^
li
To All of My Exhibitor, Equipment and %
§ Distributor Friends
i
H. D. COX
I CADDO THEATRE BINGER. OKLA.
1
i^ Honorary Life Member of the Board of Directors
%
of the United Theatre Owners of Oklahoma. !»»a^«iaAi»^iaJ¥i^elis^c^i»eii^
I A VERY MERRY CHRISTMAS AND A k
% PROSPEROUS NEW YEAR I
1 TO ALL OF OUR FRIENDS IN THE I
% MOTION PICTURE INDUSTRY I
t
I
I I. A. (SMITTY) & LUCILE SMITH
|
BEN FRANKLIN STORE, SULPHUR, OKLA. i
I
& "WE ARE DOING VERY WELL, THANK YOU." .1
I
I
h I
CHRISTMAS AND NEW YEAR'S GREETINGS
TO ALL OF OUR FRIENDS IN THE
B I
tl
f'M
PS
MOTION PICTURE INDUSTRY
Mr. and Mrs. Roy Abernathy
I
I
1 Celebrcrting 46 Years in the Theatre Business
|
g in ^
I Foirview, Oklahoma %
I
^^^^
^^^^
I
|
|
|
I Season's Greetings I
I r t
t
g
rom
p
I
FRED B.
PHILLIPS
S To All My Friends In the Motion Picture
S
Industry
I Palace Theatre Boise City, Okla.
BOXOFFICE
December 17, 1962 SW-13

OKLAHOMA CITY
^e
.^eUdOtl A
in^d
OKLAHOMA CTFY
i I:
COMPLIMENTS OF THE SEASON
Frorr.
SAM BRUNK
BOXorr:cE hepresentative
LET ME RENEW OR SELL YOU A SUBSCRnTION
TO BOXOFFICE
The Bible of the Motion Picture Industry
3415 North Virginia Phone JAckson 5-5310
MERRY CHRISTMAS HAPPY NEW
I
YEAR R

Decemtjer
c
I I
OKLAHOMA CITY
s.eaAon J
«?«: a"^

We have our walls, too. But the big difference is the
purpose. And our liind of purpose keeps such walls
standing, keeps Americans rallying to defend and
Wall, American styl(
strengthen our country. The Payroll Savings Plan for
U. S. Savings Bonds is a good example of how Americans
rally to a good cause. When you install a Plan
in your company, you harness the power of your payroll
in strengthening our country. You help encourage
thrift that increases reserve buying power and individual
independence. Keep our kind of wall standing forever.
For help in installing and promoting a Payroll
Savings Plan for U. S. Savings Bonds, call your State
Savings Bonds Director. Or write Treasury Department.U.S.
Savings Bonds Division, Washington 25, D.C.
Keep Freedom in Your Future .
U.S. SAVINGS BONDS
The U. S. Government does noi pay for this advertisement. The Treasury Department thanks, for their patriotism, The Advertising Council and this magaz 7*"*
SW-16 BOXOFFICE December 17, 1962

—
—
—
—
Teriod' Still Leader
In Droopy Milwaukee
MILWAUKEE— "Period of Adjustment"
in its second week at the Telenews drew
first-place honors at the boxoffice for the
week. Judging from the reports, which ran
from a "90" up to the "220," it was a bad
week. Exhibitors shrugged and declared
the season was responsible.
(Average Is 100)
Downer A Coniing-Out Forty (Union), 2nd wk. 140
Palace—The Best ot Cineromo (Cinerama), 3rd wk. 100
Riverside— Girls! Girls! Girls! (Para), 3rd wk 125
Strand— El Cid (AA), 6th wk 100
Telenews Period of Adjustment (MGM), 2nd wk. 220
Times A Motter of WHO (Herts-Lion), 2nd wk. . .110
Towne Gigot (20th-Fo\), 3rd wk 100
Warner— Requiem for a Heavyweight (Col) 90
Wisconsin Boccaccio '70 (Embassy), 2nd wk. ..100
Omaha Theatremen Endure
Usual Seasonal Falloff
OMAHA—The pre-Christmas doldrums
rolled over the first-run movie front like
a blanket last week and few theatres were
able to come up to average figures. Two
holdovers did fairly well, particularly "If
a Man Answers" in its third week at the
Orpheum.
Warriors Five (AlP); Teenage Monster
Admiral
(Howco)
no
Dundee This Could Be the Night (MGM), reissue 80
Omoho Gay Purr-ee :WB) 70
Orpheum— If a Man Answers (U-l), 3rd wk 95
State Period of Adjustment (MGM), 2nd wk 105
Five Minneapolis Houses
Reach or Pass Average
MINNEAPOLIS—Only five of ten firstrun
theatres managed to stay above 100
per cent this week, with old reliable Cinerama's
"The Wonderful World of the
Brothers Grimm," now in its 19th week at
the Cooper, well in the lead with 170 per
cent. British comedy reared its handsome
head at the St. Louis Park in the form of
"Operation Snatch," 140 per cent in its
opening week. "Period of Adjustment" continued
to be the big Loop hit with 120 per
cent in a third week at the Lyric.
Century Whot Ever Hoppened to Boby Jane? (WB),
5th wk 90
Cooper—The Wonderful World of the Brothers
Grimm (MGM-Cineramo), 19th wk 170
Gopher White Slave Ship (AlP) 80
Lyric Period of Adjustment (MGM), 3rd wk 120
Mann The Longest Day (20th-Fox), 8th wk 100
Orpheum The War Lover (Col) 90
State Billy Budd (AA) 110
Operation 140
St. Louis Pork
Snatch (Cont'l)
Suburban World Waltz of the Toreadors (Cont'l),
3rd wk 90
World—Gigot (20th-Fox), 6th wk 80
1327So.Wol»sh
Qilccgo S, Illinois
fFILMACK
IF YOU HAVEN'T ALREADY
ORDERED YOUR HOLIDAY
MERCHANT
Greeting
TRAILERS
Sand It To FILMACK, You'll
Got It In Plonty Of Time.
ENDLESS
^Eim
BURNS THE ENTIRE ^MtRfMH
POSITIVE ROD ^H-^mii^
Save Carbon
^^ ^^^^^|

. . The
DES MOINES
(Continued from preceding page)
Moines, suffered a heart attack recently.
After a stay in the hospital, he is recuperating
at home and probably will return to
work next month.
The Columbia office is so Christmasy
that it would be no surprise to find branch
manager Joe Jacobs any day now in a red
suit and white beard practicing the "Ho!
Ho! Ho's." The branch is resplendent in
yuletide decor, with a tree, wreaths, bells,
and a big MERRY CHRISTMAS sign. Columbia
staff's annual party will be Wednesday
1 19 1, with a dinner planned at
Johnnie and Kay's restaurant . . . Des
Moines Theatre Supply & Iowa United
Theatres next door, in accordance with
their "good neighbor" Christmas policy,
will have a joint shindig on Thursday (20)
at the office . . . 20th-Fox had its holiday
get-together Wednesday (12).
Good news from Sheldon is that Lionel
Wasson of the Iowa Theatre there is home
from the hospital and feeling well . . .
Also on the mending list is Ray Cox, CST
accounting . Strand Theatre at
Fort Dodge is getting a sprucing-up paint
job.
DES MOINES
DES MOINES
i9
Season's Greetings
COLUMBIA PICTURES
Joe Jacobs,
5 15- 13th St.
Branch Manager
Bill Dippert, Office Manager
Patty Grouse, Booker
Ed Cohen, Jim Ricketts, Salesmen
WE WISH YOU A . . .
»_^ 1 5%
Merrie Christmas!
Des Moines Theatre Supply
Art Thiele
Joanna Greene
1121 High St.
Dick Sutton
John McCallum
Des Moines 9,
la.
I,
MERRY CHRISTMAS
^Jkjjk
HAPPY NEW YEAR
AAA
IOWA UNITED THEATRES
A Merry Christmas and Happy 1963 from S-
B & I BOOKING AGENCY I
214 Plymouth Building, Des Moines
ATlantic 8-7949
^
s
I
1123 High Street Des Moines, Iowa f
Bert
Thomas. Manager
Season's Greetings
S
I A Merry Christmas cmd Happy 1963
V
|
From all at
UNIVERSAL-INTERNATIONAL
R. G. Olson, Branch Manager
Frank Zanotti,
Salesman
from the folks at &
WARNER BROS.
Joe Young, Branch Manager
|
s
f
Thelma Washburn, Booker
Joe Ancher, Office Manager S-
UNITED ARTISTS I
wishes you all a won(Jerful holiday season!
John Dugan
PAT
COONEY
Dorothy Pobst
BOXOFFICE Representative, Des Moines | ^|
NC-2
BOXOFFICE :: December 17, 1962

I Glenwood
MINNEAPOLIS ^e ,^eCldO/t 6
Lureetinad
MINNEAPOUS
Season's Greetings
I A Very Merry Christmas and a | HS
tf
Happy and Healthy New Year to
^
^^
I
%
I
I
I
I
I
%
,n
WEDGELY TODD
Minneapolis' Number One Movie Fan
THE SEASON'S GREETINGS FROM
BUENA VISTA
DISTRIBUTION CO., INC.
(WALT DISNEY PRODUCTIONS)
(MICKEY MOUSE CLUB)
A Merry Christmas—A Happy New Year
AVRON H. ROSEN, Branch Manager
Martin Brovermon, Booker
Ann Mortenson, Secretary
1104 Currie Ave. Minneapolis, Minn.
I All Our Friends |
'|^
MORRIE & ROSE STEINMAN
MORRIS W. STEINMAN & ASSOCIATES
1187 Lincoln Ave. St. Paul, Minn.
HOLIDAY GREETINGS
and
Best Wishes For The New Year
PAUL AYOTTE
NATIONAL SCREEN SERVICE
654 Second Ave. N. Minneapolis, Minn, g
f
m
s
g
A MERRY CHRISTMAS
I AND A HAPPY NEW YEAR I
MIX TRANSFER
AIR DISPATCH
78 Glenwood Ave. Minneapolis, Minn.
|
!
Merry Christmas—Happy New Year
LOMAC DISTRIBUTION CO.
lOE LOEFFLER
|
1000 Currie Ave. Minneapolis, Minn. S
Tel. FED 5-2203
|
&
«
I
OUR WISHES FOR YOU
|
1 THE MERRIEST OF CHRISTMASES
THE HAPPIEST OF NEW YEARS
NORTHWEST SOUND SERVICE
73 GLENWOOD AVE. MINNEAPOLIS, MINN.
PROIECTION SERVICE
& SUPPLY CO.
SAM J. SEGAL
|
Ave. Minneapolis 3, Minn. %
I
Holiday Greetings
QUAD-STATES
THEATRE SERVICE
RALPH PIELOW, JR.
1000 Currie Ave. Minneapolis, Minn.
Tel. FED 5-4247
Season's Greetings
CD
io
NATIONAL THEATRE
SUPPLY CO.
56 Glenwood Ave. Minneapolis, Minn.
% Tel. FED 2-8273
|
BOXOFFICE :: December 17, 1962 NC-3

. . December
. . Jim
. . Lucky
. . State
. . Gene
. . "Hatari!"
. . Londoner
MINNEAPOLIS
C\old weather. Christmas shopping, and
the threat of a bus strike had their
expected results on Mill City theatre business
last week, and not much was happen-
i
I
>;^vrA^V
HERE'S YOUR CHANCE
to 9el in Ihe
BIG MONEY
As a screen game,
HOLLYWOOD fakes top
honors. As a box-office attroction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOILYWOOO AMUSEMENT CO.
3750 Ooklon Sf. * Skokic, Illinois
MINNEAPOLIS
I
Season's Greetings
|
S. E. HELLER
I
g
W. H. AIKEN
I
I
I Grand Rapids, Minn. »
\ 1
ing. No visitors at all were reported along
Pilmrow, and doubtless that will be the
rule rather than the exception from now
until after Christmas. Should the busses
actually go on strike—and as of this moment,
it looks as if they will— all Minneapolis
and St. Paul business will have been
dealt a damaging holiday blow, not least
of all. Twin City theatremen.
Sol Gordon, Chicago 20th-Pox exploiteer,
was in town last week working on promotional
details for "The Lion," the Lyric
Theatre's Christmas picture. "The Lion"
stars William Holden . Twin Drivein
Theatre has shut down its east screen
until next spring, but hopes to operate its
west screen all through the frigid Minnesota
winter. With electric car heaters, of
course . issue of Movie Guide
magazine is now being distributed free of
charge in local Loop houses. According to
reports, it's going very well, and the average
moviegoer seems highly pleased with it.
State Theatre again will play host to
the Minneapolis School Patrol youngsters
this Christmas holiday season. Each year
the Minnesota Amusement Co. offers these
children a top movie, this year "Under
Ten Flags," throtRi the cooperation of the
police department. Showings are held on
two separate mornings with over 2,000
youngsters attending each time for almost
a 4,500 total. Just another example of
Minneapolis theatremen's philanthropic
spirit.
Don Dalrymple, staff member at MGM's
Minneapolis branch for the last ten years
and most recently it head booker, has been
promoted to office manager succeeding W.
F. Burke, who has been transferred to Dallas
where he will become division accounting
manager . Fieger, assistant to Ev
Seibel of Minnesota Amusement's advertising
department, is the proud father of a
baby girl . . . Herman Hedke, treasurer at
the State Theatre, has announced his enlistment
in the U. S. Marine Corps, and
will ship out in January.
R. J. O'Neil, who has made other unsuccessful
atempts to build drive-in theatres
in the Twin Cities area, met with another
rebuff when the village council of Mounds
View, a suburb of St. Paul, refused a special
use permit for a 17-acre tract of land at
Highway 10 and Rice Creek. Refusal was
made on the grounds of inadequate highways
which, the council said, would result
in a safety hazard and noise problem for
residential areas. O'Neil .said that he agreed
with the council.
Festivals! Festivals! Festivals! The
Boulevard Theatre is now in the midst of
plans for a three-film Classic Festival for
the holidays. Films to be shown are "Oklahoma!,"
"Gone With the Wind" and
"Carousel" . and "La Dolce
Vita" have been doing so well in several
neighborhood theatres that they have been
held over time and again . . . The Hopkins
and Richfield theatres both announced a
Giant Double Hillbilly Show, featuring
"
"Ma and Pa Kettle Go to Town and "The
"
Kettles in the Ozarks. And, of course, that
old evergreen. "White Christmas," is making
the rounds of the neighborhood theatres.
Dime movies returned to Grand Forks,
N. D., briefly last month when three theatres—the
Empire, the Dakota, and the
Forx—held special kiddy shows in connection
with the city's annual Potato Festival
. Theatre, Willmar, reopened
with "Gone With the Wind" after being
closed all summer . John
Kirby has been appointed manager of the
Town Theatre and the Kato Drive-In in
Mankato . Van Guilder has purchased
the Cannon Theatre. Cannon Falls,
from A. L. Fritsch.
Two upper midwest theatres which were
about to throw in the towel because of
poor business experienced an improvement
good enough to at least postpone the
day of the shutdown, Petey Mauer, owner
of the Avon in Hankinson, N. D.. and Ronald
Peissig, owner of the New Lake at Rib
Lake, Wis., decided to hang on a while
longer, hoping business would continue to
improve . . . Three theatres resuming operations
this month are the Center, Marlette,
Mich., under the management of
Julius Brandanini: the Augusta. Augusta,
Wis., under Richard Flodin, and the Stockport
at Stockport, Iowa . . . Three theatre
closings: the Althea, Dunseith, N. D.; the
State, Red Falls, and the Muscoda, Muscoda.
Wis.
MINNEAPOLIS
MINNEAPOLIS
i s:aS:^ 3=a JISS :agS 3!S5 S5S SS5«5 3=a J!SS 5«S SS5«5 5!5S »3 ?SE JS5S 3=SS jast 5SS
i ^
,
g Season's Greetings t
HAZELTON and DYNES
I
g Theatre Film Buying Service §
I 16 North 7th Street, §
i »
5 Minneapiolis 3, Minn.
g
g BOB HAZELTON DICK DYNES 1
KieaiS«!6KS«!gKS«S«!gK!K;£S5K!gK!K5£i3a3Sa

^€a3on s
rcctlnqs
^^^y^T'^^^T'^y-i
'jBii, aai'.aBc aacaa^ asi« .i^-sst-: raaraBBSBfeograBpaasflSrost se^^i aa^ ;& aa. aa. - a jjraBfaSraai 'g ' ; g"; r"; s"; s-; y. :.-'r^t
'4
'4
'4
g
K
f.
K
^
%
Alexander Film Company
Ts- rS f~?ffSr
I
Ekrr MZsr
^:Bi; jiji jSi-st^si^sEi^s^ x^iai, aa^-uct get aa. aa; ae. jB ft
asg-g'rr^
^g .r^!Tiie .qe i^ig*ae .^a '7^ -ja»«fe tiie ' .
T!ir -t3ClBa yim -iise Tie Tic T^tsr -TaiTrre?
3-r tas rim-i
» i.f/^- •j;n
LEOS MINNEAPOLIS GANG
EXTENDS
. nJiO-L'v
'4
4
4
4
4
4
4
f V*
"^
I
f ss
I 1
i.ae :rvi>fcn' , ^nfisnun-
> *«
1 K
i^
I 4
'.
^1 I i I 131 QsE!!^ Ats.
"«
I
sargg-ffirffit-gi--a fjr';Erg!rggg-a5»«S-g!S-gS'g^
'
as. oa>jE fc ag.'ijgi; uaj-jEg g^-sg^-^g^-ag^ aaras fe ^g^^ aBiNasrJRrSJ&ggf ^gj asi igi ag^ ae^ gat aaSrflB^-aaf
I
a
?!
^ 4
I 4
I
4
I 4
I 4
'^
f
I 3
?.
^
i% I
i
^
f.
TED MANN
» »/ - --— - ^"- -: ;
Tc:':
H-.TJSZ
* t
aBria jjija^ua^
'
a JPi' jS^aB^^^aafe^a !^aB^aa^
' '
aa^ aEfUj5j^^^ aa i a^ rgssrgs^rgs^'gzraa^ aaL.ias^-AB^ uK^ aB^ aa^ aa^ '.ag^- iaR ^Mi
i 1
I
«
I 4
I
t
4
f 4

MILWAUKEE
^ariety Club's Jerry Levy and Don Perlewitz
are sounding out all members'
wives in an effort to ascertain whether a
sufficient nimiber of them will or are willing
to sign up for membership in the proposed
auxiliary. Since the club has increased
its obligation this year to maintain
and improve the services and facilities
at the Epilepsy Clinic at Mount Sinai
Hospital, the need for added assistance
is greater than ever.
Joe Reynolds, Towne Theatre manager,
rated in the Milwaukee Press Club News
bulletin. Quote: "Another theatre party
at the Towne Theatre, scheduled for December
28: courtesy, Manager Joe Reynolds,
who was our host at the showing of
'Gigot.' That was a nice party, Joe. Watch
the club bulletin board for details. Plan
to have dinner and cocktails at the club
before the show."
Not having seen or heard of "Bud" Rose,
former branch manager for Allied Artists
here, exhibitors and Filmrow began to
wonder how come. So a phone call brought
the following response: "I've been busy on a
MILWAUKEE
MILWAUKEE
s? s I
MILWAUKEE FILM CENTER I
333 N. 25th St.
% Milwaukee 3, Wise.
4 Oliver Trampe, Mgr. g
% Merry Christmas
a
from
WARNER BROS.
I
I
I
J. C. McCrary Paul Schober
^
|
a 212 W. Wisconsin Ave. Milwaukee 3, Wis. S
"^
I
From Everyone at
COLUMBIA PICTURES
212 W. Wisconsin Ave. Milwaukee 3, Wis.
a- i
OUR WISHES TO YOU |
I
A Most Merry Christmas s^
I
A Most Happy New Year
I
|
I
ALLIED
I
I
ARTISTS I
1 PRODUCTIONS
f
NAT NATHANSON
720 W. State St.
MEYER KAHN
Milwaukee 3, Wis.
|
S
Season's Greetings
Jack Lorentz
Ray Schulz
20th CENTURY-FOX FILM CORP.
1016 No. 8th St. Milwaukee, Wis.
I Season's Greetings |
I I
AMERICAN INTERNATIONAL
ii
PICTURES
I
|l 212 W. Wisconsin Avenue
I
ED GAVIN
I
KAY BYDALEK
I GLADYS BETZ §
I Holiday Greetings |
^ Universal-International Films Exchange f
720 W. Slate St. Milwaukee (3), Wis. |
Pat Hallorcm — Sales Mgr.
Sid Turer — Salesman
Al Jahneke — Office Mgr.-Booker
S
Ann Vishing — Booker
I
.|
Season's Greetings
I
|
I UNITED ARTISTS CORP. %
1137 No. 8th St.
Milwaukee
Joe Imhof
Jack Dionne
Ken Siem
NC-6
BOXOFHCE :: December 17, 1962

. . . Del
. . "Castaways"
. . Bob
. . Mel
number of personal matters, in addition
to laying the groundwork in connection
with the handling of promotion and publicity
for pictures slated for this area. Just
tell 'em to remember that I broke all records
on the circus picture, for boxoffice
and ink throughout the state. I feel fine
and am all set to break a few more records.
Tell 'em to give me a buzz."
Ben Marcus of the circuit bearing his
name, the Pfister Hotel, etc., can take another
bow. Both Milwaukee papers have
been harping on the need for cleaning up,
brightening up, painting, remodeling, new
building, more hotels and so on for the city.
Since Marcus took over the Pfister Hotel,
crews have been working day and night in
restoring the edifice to its former brilliance.
The Journal noted the matter in an editorial.
Boxoffice receipts on stage plays at the
various legitimate houses here have been
slipping to the point where "something's
got to be done about it." So. station WISN-
TV proceeded to look into the matter for a
solution. Interviewed on the program which
appeared Wednesday (5), from 7-7:30
p.m., were: Paul Shyre, Fred Miller Theatre;
Alan Furlan, Sunset Playhouse; Father
John J. Walsh, S. J.. Marquette University;
Clair Richardson, Skylight; Ray
Boyle, Swan; Ray Mitchell, the Pabst, and
yours truly, Boxoffice. All sorts of excuses
were given for the lack of attendance, from
bad shows, insufficient interest, to the need
for the papers to get into the picture by
giving free publicity. Yours truly told 'em
to get on the ball and promote, but from
all indications, that sort of language they
don't understand. What's more, if the motion
picture exhibitor were given the support
and financial assistance those legits
have been receiving, the little exhibitor
would be in clover.
OMAHA
Joseph Smith, a partner in the S&M Film
Service and one of the motion picture
veterans in this territory, was one of four
Omahans who were honored by the Travelers
Protective Ass'n for 50 years of continuous
membership at a banquet at the
Castle Hotel . . . Carl White of Quality
Theatre Supply Co. was to return home
over the weekend after a successful operation
at the Mayo Clinic at Rochester, Minn.
Russell Acton appears to have the ball
rolling at a good clip at Avoca, where he
took over the theatre which had been
closed for a number of years. Russell has
a couple of young men who have been making
personal calls through the area talking
to farmers, housewives and businessmen
and they have been getting good reaction.
He reopened on a seven-day-a-week basis
Sayles. exhibitor at Malvern and
former Omaha theatre manager, has been
receiving excellent support editorially in
the Malvern paper.
Harmon Grunke announced he will run
the O'Neill Drive-In again next year. The
layout is owned by a corporation and Harmon
said it has been leased for four years
. . . United Artists were pleased with comments
after a special screening at the Military
Theatre of "Taras Bulba," which will
be the Christmas offering at the Admiral,
Chief and the Sky 'View Drive-In combination
owned by Ralph Blank. A Nebraska
adventurer and writer, Dan Liska of Niobrara,
took part in the filming in Argentina.
Liska was on his way home from
a motorcycle trip from Nebraska to the
tip of South America when he was signed
on by United Artists.
Ed Opicensky, owner of the Strand Theatre
at Newman Grove, has decided not to
go on a yearend vacation and instead will
.
continue operation of the theatre right
through the holidays Kruse, exhibitor
at Pierce, lost out in his race for
clerk of the district court by only a few
votes. He is not sure what activity he will
get into after the first of the year . . .
Reports are that Cecil Waller has sold the
equipment of the lowana Theatre at Red
Oak to the bank . Hirz and Betty
Roberts were busy clearing the path in the
Warner Bros, office for painters.
Bill Barker of Co-Op Theatre Service,
who has not been more than a few steps
from his office for many, many moons, says
the time has come—he is planning a
Christmas trip to Texas ... Ed Christensen,
veteran exhibitor at Ord, on his visit
to the Row last week claimed that the
darkness around one eye was caused by
"knuckle poisoning"— it was heard the
infection was caused by an inebriated customer
at a midnight show . . . Lillian Danielson
of the Allied Artists staff and her
sister are settled in a new apartment.
.
A. G. Miller, veteran theatre owner and
former postmaster at Ainsworth, was
called to Youngstown, Ohio, by the death of
his brother Robert, 74, a native of Atkinson
will be the Christmas
holidays offering at the State . . .
Bill Wink, Allied Artists office manager,
received a letter from an outstate exhibitor
addi-essed to "Chief Snow Artist,
Allied (Snow) Artists, Omaha." Wink's
comment: "That's strange, we haven't had
any snow yet."
OMAHA
OMAHA
:i I
^a9*aMSi»8K!!!JS!^»a*wi»4Si»?>^
Holiday Greetings
From
NATIONAL SCREEN SERVICE
1508 Davenport Street
IZADORE SOKOLOF
vK
''•ia.»;i»i>isJSa».a»ai»3^e^^
Merry Christmas
OMAHA BOOKING OFHCE
WARNER BROTHERS
I Bob Hirz Betty Roberts |
% I
f 525 Omaha Building & Loan Association Bldg. S
•| WISHING YOU THE BEST |
I AND A WONDERFUL 1963 I
% i
n MEYER L. STERN f
I
I
American-International Pictures
I
|
I
t
I 1508 Davenport Street |
'i3Klii!^e6{»»i»Je^JaAa»JB^j!^^^
I
I
I
The Omaha Personnel of s
Allied Artists Productions
?: Extend Hearty Christmas Greetings
* To All Our Nebraska and Iowa Friends
1 Sol Francis, Manager
I
I
Bill Wink, Office Manager & Booker
Helen Newman, Cashier
I Lillian Danielson, Secretary
J?
«?!ar«S!5x«wirt»^r«?Br«?Sr!S^^
BOXOFHCE :: December 17, 1962
NC-7

w3^
OMAHA ^eadon 6
L^teetlnad
omaha
Season's Greetings to
All
Happy Holidays
and every good wish %
|
CO-OP THEATRE SERVICES
307 North 16th Street
I BILL BARKER MARY CONNOR
I
for the New Year 8-
From
THEATRE BOOKING SERVICE
JACK and EDITH RENFRO
ll
|
I
^1
I
I
I
Best Wishes for 1963
TOP Advertising Company :[
^
Warmest Holiday Wishes
| ^
to Carl's Friends I |
4
i
Richard Barkes
4110 Commercial Avenue
tSsa«!Sr«!!sire»?rSiSrt»so«?&«^^
Charles
Shanon
Omaha, Neb.
s«*eiSr«!S3«?*t»Sr«WSre:S^^
Mrs. Carl Reese
Omaha I S
I I
^
CHRISTMAS GREETINGS |
Happy Holidays
I
PARAMOUNT PICTURES
KENNETH CLAYPOOL, OMAHA
453-7122 5406 N. 24th St
IRVING BAKER
BOXOFFICE
Omaha
I
*.
Thanks for Your Cooperation This Past Year ^
Holiday Greetings
UNITED ARTISTS
Best Wishes ior 1963
20th Century -Fox
m-
%
BILL LYONS OPAL WOODSON
JOHNNY DUGAN ERMA DELAND
SHIRLEY PITTS
I
FRANK LARSON, JR., Branch Manager
Bill Dobel, Booker S
We All Join in Sending Best Wishes ior the |
Holiday Season and the Coming Year
FEPCO THEATRE
ADVERTISERS
Ron Rosseter
221-223 North 16th Street
Esther L. Green
Emery Toth
Wishing You the Joys of the Season
Happiness and Prosperity throughout
the New Year
QUALITY THEATRE
SUPPLY CO.
1515 DAVENPORT—OMAHA
s
^
i
BOXOFFICE :: December 17,

—
— —
—
— — —
,
King Winter Kayos
Cincy Attendance
CINCINNATI—Kins Winter received
top billing during the week with pre-
Christmas shopping as a close contender.
Movies in first-run houses experienced one
of the biggest drops in attendance in a
long time.
(Average Is 100)
Albec—Gay Purr-ce (WB) 80
Capitol—The Wonderful World of the Brothers
Grimm (MGM-Cinerama). 18th wk 75
Esquire Mr. Hulot's Holiday (Cont'l), reissue .... 75
Grand The Longest Day (20th-Fox), 6th wk. ..110
Guild—Jules and Jim (Janus), 2nd wk 75
Hyde Park Shoot the Piono Player (Astor) 75
Keith—On the Beach (UA), reissue 75
Palace Swordsman of Siena (MGM); Damon and
Pythias (MGM) 90
Twin Drive-ln What Ever Happened to Boby
Jone? (WB), subrun 85
Valley Requiem for a Heovyweight (Col) 80
One-Two From Weatherman
Pulls Detroit Levels Down
DETROIT—Weekend business was hurt
by several days of unusually fine warm
weather which drew people for a last few
hours outdoors before the snowstorm that
hit at the end of the week and kept them
close to TV. Downtown houses generally
reported fairly steady but mediocre grosses,
with the honors easily going to the outlying
Mercury with the sixth week of "The
Longest Day."
Adams Period of Adjustment (MGM), 3rd wk 50
Fox— Constantine and the Cross (Embassy); The
Bashful Elephant (AA), 2nd wk 85
Grand Circus Fancy Pants (Para); That Certain
Feeling (Para), reissues 100
Madison—Girls! Girls! Girls! (Para), 2nd wk 100
MerCLiry—The Longest Day (20th-Fox), 6th wk. ..160
Michigan The Monchurian Candidate (UA)
3rd wk 115
Polms What Ever Happened to Baby
Jane? (WB); The Story ot the Count of Monte
Cristo (WB), 4th wk 110
Trans-Lux Knm No Morals (Mishkin) 95
Paul Danesh Is Assigned
Largest Martin Theatre
BOWLING GREEN. KY.—Paul Danesh,
who has been managing the State Theatre
here for Martin Theatres, has been transferred
to Nashville to take charge of the
circuit's largest house, the Tennessee.
Danesh, who is a native of Iran, has been
succeeded here by his brother Don, who
also has been employed at the State Theatre
while attending Western State College.
De Luxe Sloan Theatre
For Southfield, Mich.
SOUTHFIELD, MICH.—A theatre costing
"several hundred thousand dollars"
will be built here by Eugene Sloan, a member
of a longtime theatre-owning family of
Detroit. As yet unnamed, the theatre will
be the first new motion picture theatre for
south Oakland County in 21 years.
The city council has granted Sloan a
building permit, following a hearing at
which the exhibitor appeared to work out
details connected with issuance of the permit.
Construction is expected to take six
months.
The theatre, which will seat 1,500, is to
be part of a development complex between
Joseph L. Hudson Drive and Nine-Mile,
north of the Northland Shopping Center
and west of Greenfield.
The last theatre built in the area was the
Main Theatre, which was opened in 1941.
It is north of Eleven-Mile and Main in
Royal Oak.
N OW BOOKIN G
"HIGH DRAMA ... the essential facts about the
most massive, subtle and effective persecution in
tt Christian
^^
history."—hme
M^^H
Owstml
^^i' A superb morion piclure from Louis do Rochemon Ajioclol*
1026 FOX BUILDING
PHONE: WOODWARD 2-7777
PHONE! WRITE! WIRE!
Am OF THESE EXCHANGES:
ALLIED FILM EXCHANGE
DETROIT 1, MICHIGAN
MANAGER: MARTIN ZIDE
IMPERIAL PICTURES CORPORATION
2108 PAYNE AVENUE
PHONE: MAIN 1-9376
AMERICAN INTERNATIONAL PICTURES OF CINCINNATI
1634 CENTRAL PARKWAY
CINCINNATI 10, OHIO
PHONE: 621-6443
MANAGER: DON DUFF
AMERICAN INTERNATIONAL PICTURES OF INDIANAPOLIS
411 ILLINOIS BUILDING
INDIANAPOLIS, INDIANA
PHONE: MELROSE 4-4952
MANAGER: TOM GOODMAN
JoflflOCdC
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly DUtribufed
Ohio—JONES PROJECTOR COMPANY, 2727 6th StrMt, Cuyahoga
Falls, WA 8-2480
NATIONAL THEATRE SUPPLY, Cleveland— Prospect 1-4613
NATIONAL THEATRE SUPPLY CO., 1638 Central Parkway,
Cincinnati, Main 1-6580
OHIO THEATRE SUPPLY CO., 2108 Payne Avenue, Cleveland
14, Ohio— Phone: Prospect 1-6545
BOXOmCE December 17, 1962 ME-1

. . TOwer
CLEVELAND
Se
JeadOlt A
K^reetina6
Cleveland
S
OUR BEST WISHES TO EVERYONE |
FOR
I
A Merry Christmas and A Happy New Year |.
from 5
WARNER BROS.
PICTURES, INC.
I
BILL TWIG
I
Branch Manager
ff
Sales Booker K;
EDDIE CATLIN
TONY LAURIE
|
YARO MILLER
|
Office Manager »
and The Entire Staff
S
in Cleveland
fe
«s^jr

CLEVELAND *^eeaAon 6
CLEVELAND
8^(

'Arbitrary Censorship by Detroit
Papers Confuses City's Exhibitors
DETROIT—Occasional objections raised
in the last few years by advertising directors
of the local daily newspapers to specific
illustrations and expressions in theatre
ads has local motion picture people a bit
confused.
A few ai-e openly resentful of what they
view as "arbitrary censorship." The latest
incident bobbed up on advertising for "The
White Slave Ship." The papers objected to
illustrations of women behind bars and in
i a screen game,
HOLLYWOOD fakes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. .,
3750 Ookton St. * Skokie, Illinois
chains, a few with very low neck lines, and
to the title, according to Bill Brown, managing
director of the Pox Theatre where
the film played. Brown conceded that
"while slave" in its modern meaning was
improperly used in the title of this picture,
v\ hich depicts an incident of several centuries
ago.
That the newspaper policy is one of selfinterest
and not "agin" anybody or group
is evident, although there has been a "hurt"
reaction among some exhibitors.
"We appreciate the business of movie
houses." Harry C. Weidler, business manager
for the Detroit Free Press, commented.
"We are trying to 'clean up our page,' and
we are going to continue to do so. Tliere
has been a strong tendency toward this objoctional
advertising. We are very serious
in om' position—we are not going to print
any objectional art or copy. It is a big
problem, and we've been working on it for
years. It's a continuing problem."
Laurence T. Herman, director of advertising
for the Detroit News, also pointed out
there has been no change in standards.
"We are trying to hold the line. We are
not trying to hurt anybody," he said.
The general policy, or motive of the
newspapers, was suggested by Robert Reese,
public relations and promotion director for
the News: "Anything that goes into the
home should require some objective standard
of good taste. This is a matter of individual
judgment. We are interested in
preventing any offense, or inference of offence,
because we are primarily a family
paper."
As Reese pointed out, the newspaper objections
are based on individual judgment,
and are not always consistent, and result
not so much from .specific words or illustrations,
but from a combination—from the
overall implication.
Thus on "White Slave Ship" it was the
combination of the title, the girls in chains
behind bars and low necklines; in the case
of "No Morals," it was presumably a nude
silhouette, the catchline, "A swim in the
nude at a picnic," and the title and other
details.
Each paper obviously works independently.
And it has happened that one ad will be
rejected, then later the same type is accepted.
To this, the newspaper spokesmen
explain that this happens usually when
copy comes in very late—usually at night
—and escapes review by top personnel.
The newspaper practice is to treat each
case .separately, and sometimes, the decision
naturally is influenced by letter and
calls by readers.
Prom the exhibitor viewpoint, there is
no clear-cut i-ule by which they may judge
their own advertising. Naturally they
would prefer this, but apparently the newspapers
prefer to leave it up to the theatremen
to decide if their ad copy and illustrations
are in "good taste."
For example, the Trans-Lux Krim Theatre
ran into difficulties with both papers
on advertising for "No Morals." The Free
Press objected to the girl's silhouette to be
used in the preopening insertion, and the
theatre refused to eliminate it, so the ad
just didn't i-un, managing director Eric H.
Rose explained. The regular opening ad
ran without change. The News on the
other hand accepted a different ad and
CLEVELAND
CLEVELAND
I
I
Happy Holiday Season
I
W. WARD MARSH I
BOXOFFICE Representative
I
I
|
I
Cleveland §
BEST WISHES FOR
I
|
% A Merry Christinas and A Happy New Year §
I
from
I
I UNITED ARTISTS CORPORATION I
;i
GENE TUNICK SAMUEL OSHRY
|
S Eastern & Canadian Branch Manager .8
h- Division Manager »
I
J»
RONALD SPARKS
Head Booker
|
p.
I GORDON BUGIE SHELDON SCHERMER
.|
§ Sales Booker g
^: and the Entire Staff in Cleveland y
I
SEASON'S GREETINGS |
from
ff-
I
UNIVERSAL-INTERNATIONAL
PICTURES COMPANY |
PETER ROSIAN HARRY S. BUXBAUM I
Eastern Regional Sales Manager Branch Manager «
Bookers
B
FRANK MUSTO
I
JACK LEWIS JOHNNY MAJDIAK |
Sales
Booker
^
and staff #
Cleveland
K
?srS?Sre!?x

3 1 the
2 ) the
—
then dropped it, after running one edition,
on general objections. Rose said.
"We do not approve of censorship of advertising
by newspapers or an.vone else,"
he said, "We do not feel that the ads as
submitted were objectionable in any way."
In the case of "Phaedra" at the Studio
and Studio North theatres, an acceptable
meeting of minds was achieved by a calm
lengthy, conference be-
and reasonable, if
tween managing director Ross Caccavale,
and Harry Konkle, News director of retail
advertising, the foiTner said. Exception
was taken to the art work. Caccavale, just
back from New York, objected because:
"the film had just opened in New York and
was doing exceptional business. Every ad
I saw there had this same art work. I
don't like to tamper with success, so we
went to bat for it.
"I felt the rejection was a capricious one.
I think they didn't at first take the time to
weigh the ad against < 1 1 what is appearing
elsewhere in the paper,
• film itself,
and 1 reputation of the Studio
Theatre."
He had accumulated a file of clippings of
recent Detroit newspaper theatrical ads
and used them effectively for comparison
with his proposed art, and he paid high
tribute to the reasonable attitude taken by
Konkle. They worked out a compromise by
mortising off a small segment at the lower
portion of tlie illustration.
Caccavale noted that the Studio theatres
have a rigid age limit of 18, with no one
under that age admitted unless accompanied
by a suitable adult.
"I feel that the imperious newspaper
treatment given theatres today is really
discriminatory and reprehensible, particularly
in view of the exorbitant rates
they receive for movie advertising and the
large amount of free publicity they give to
television."
Advertising of "I Spit On Your Grave,"
prepared for a group of about ten theatres,
mostly drive-ins, on a second-nan basis, by
Solomon-Sayles Promotions, was rejected
by the Free Press and accepted by the
News with modification of art work so that
a girl in the ad appeared to be more fully
clad. The Free Press objection was understood
to be based not only on the art work,
but on the phi-ase, "He passed for white
and they loved it," although this had been
widely used in advertising in other media
for the first run—to outstanding business
—at the Fox Theatre.
Outlining the difficulties of working on
preparation of copy, one party in the field
lamented that "the unfoi-tunate thing is
that the papers do not seem to be consistent
in refusing or accepting." Cited
were the policy of one paper in permitting
a nude in art work if standing, but not if
prone, and the refusal of an ad for "No
Room at the Top" for one theatre, but its
acceptance from another after the pictm-e
received the Academy Award.
Norman Jewison is directing "The Thrill
of It All," Ross Hunter-Martin Melcher
comedy for Universal.
Top Variety 24 Post
To W. G. Carmichael
From Southeast
Edition
CHARLOTTE — W. G. "Mike" Carmichael
is the new chief barker chosen by
the crew of Variety Tent 24 at its recent
election. Al Munn was the selection for
first assistant chief barker and Frank
Lewis for second assistant chief barker.
Other new officers are Robert Heffner,
dough guy: Dean Phillips, property master,
and Ray E. Ervin, press guy. Other crew
members are Kip Smiley, Walter Thomas,
Walter Pinson, John Corbett, Mike
Baldivid.
Committee chainnen are Kip Smiley,
membership: Prank Lewis, house: Mike
Baldivid and Walter Pinson, activities;
Walter Thomas, liaison and music. John
Corbett was assigned to aid the chairmen
of these committees as the need for extra
manpower arises.
John Vickers, Carolina Film Service, has
been voted an honorary member for life
in recognition for his many fine services
to Tent 24 and to other Variety tents during
the many years of his membership here.
Tent 24 also held two successful social
activities during the week—a combo dance
Friday night and Las Vegas Night Saturday
1 8 1 , with handsome prizes provided for
the high bidders at the Las Vegas occasion.
CLEVELAND
CLEVELAND
^olitiap
(greetingsi
FROM
LOCAL 160
I. A. T. S. E. &L M. P. M. O.
CLEVELAND
BOXOFTICE :: December 17, 1962 ME-5

CLEVELAND reetinad CLEVELAND
%
^
^
BEST WISHES FOR
A MERRY CHRISTMAS and A HAPPY NEW YEAR
WARNER'S CANDY
SALES COMPANY
I
.0
SANFORD WARNER
Manager
|
V
tj
1 10308 Superior Ave. GArfield 1-5458
|
2 Cleveland p.
.

DETROIT ^e —>eaAon 6
Ljteetinad
?///
Detroit
Season's Greetings
LLOYD A. TUREL
& SONS
^
Season's Greetings
WARNER BROTHERS
S
Theatre Booking Service
Phone VErmont 6-2180
Uoyd A. Turel
Lloyd G. Turel Richard W. Turel
Edgar D. Turel Harold J. Turel
Grover Livingston
Helma Wetzel
Stan Baran
Harold Morrison
George Rossmon
S
I
Season's Greetings
UNIVERSAL
FILM EXCHANGES, Inc.
Herb Martinez
Walter Goryl
Sid Blumenthal
David Gondo
S Lloyd Turel, Jr. Agnes Harden
^eadon 6
Lureetinas
CLARK THEATRE SERVICE
Bill Clark
1012 Fox Bldg. WO 5-6744
i
I
A Merry Christmas
% A Happy New Year
S.eadon 3
reetlnad
I
S
GENERAL THEATRE SERVICE
Carl and Bob Buermele
I 315 Fox Bldg. WOodv^ard 5-3062
s
I
ARTHUR
ROGER
KENNETH ROBINSON
"There Are No Folk Like Showfolk"
Greetings To All My Friends
Haviland F. (Hal) Reves
of
BOXOFFICE
Reporting Detroit Show Business Since 1928
s.eadon A Q'^Teetinad
di
r
FILM
EXCHANGE
PROTECTION
ROOM
I
I
I
I
i
m
Greetings from
ALEX—MAX—HOWARD
SCHREIBER AND FAMILY
Los Angeles, California
Season's Greetings
COLUMBIA PICTURES
Carl H. Shalit
Roy Cloud Bill Wood
Harvey Trombley
Eugene Graham Norman Hansen
BOXOFFICE December 17, 1962
ME-7

. . Barbara
. . Arthur
. . The
. . Gil
. . Tom
. . Bud
22
DETROIT
pioyd Chrysler of Chrysler Associated Theatres
has been ailing with a virus. And
his good right hand. Connie Bergey. has
been in Clearwater. Fla.. for three weeks of
fishing with her husband . J.
Haas, longtime attorney for the Nick
George circuit, reports the new Mai Kai
Theatre on Plymouth road will be ready
for opening probably in Pebruai-y- And
Nick George is starting construction of a
hitherto unannounced drive-in out Dequindre
way.
Morrie AVeinstein, United Artists manager,
took off for Cleveland to attend a special
meeting . Levitt—we all recall
her as B. Salzman of Buena Vista—has
joined the new Superior Film Exchange as
a booker. Walter Corey, who fOled in during
the interregnum, is planning to go into
apartment house management.
Syd Bowman, retired manager for United
DETROIT
I
^
I Season's Greetings f
from
Sheldon Smerling's
BEACON ENTERPRISES
operating Cinerama Theatres in
Detroit, San Francisco, Montreal,
Boston, Montclair, N.J. and Fresno, Calif.
FOR
MARQUEES
onq
^^.TR 1-5477
Service
. . . Part* . . . R.poln
DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
Corn - Seasoning - Boxes - Salt
liISTRIBUTORS OF CRBTORS' POPCORN M.\CHINES
5633 Grand River Ave. Phone TYIer 4-6912
Detroit 8, Mich. Nights-UN 3-1468
ME-8
Artists, back a few months from his
European year, has settled out near the
Mercui-y Theatre, reports Lillian Colton
. . . Clair Townsend, another retired branch
manager, is living at Riviera Beach. Fla..
Dorothy Harrison tells us . . . Warners'
"What Ever Happened to Baby Jane?"
moved direct from the first-mn Palms into
21 second runs the next day—an unusually
fast switch.
Alex Slendak, retired Marysville drive-in
operator, is recuperating at his home in
Port Huron following an operation and
would enjoy hearing from friends His
address is 2985 Military Ave. . . . Jim Olson,
circuit owner with headquarters at Clare,
is in a Saginaw hospital .
Duane,
Paramount manager, has been home nursing
a cold ... We are advised Sam Barrett,
the grand old man of Co-Op Theatres,
not only got his buck on his northern
trek but made the shot from a moving
canoe on the swift Au Sable river.
Rand Oslund, formerly producer-director
at WWJ-TV, has been named supervisor of
audio-visual services by D. P. Brothers &
Co., in charge of motion picture production
. . . Bill McLaughlin, managing director of
the Music Hall, has been so busy plugging
Cinerama that he forgot to report the arrival
of his second son Patrick Joseph November
17.
BOWLING
DETROIT—Tie totals resulted in the
first split point standings this season in
the Nightingale Club Bowling League.
Teom W L Team W L
Mercury 34 10 Nat Carbon .
DESK SPACE TO RENT
22
Ar1< Lones ...25 19 Armstrong ...181/, 251/,
Altec 24 20 Local 199 ITV, 26V,
NTS 22 22 TEC 13 31
High scorers were: Ted Kowalski. 194-
247. 605: Eddie Waddell. 201-213, 602: Roy
Thompson, 196-201-191, 588; William
Bradley, 198. 191, 564; Ken Grenke. 192,
545; Edgar Douville, 191, 525; Jack Lindenthal,
192, 524; John Ondejko. 198, 514;
Carl Mingione, 554; Francis Light.
Joe Foresta. 530: Don Lewis, 507.
534;
Bowling notes—Ted Kowalski shared the
spotlight with Eddie Waddell, who made
first in his division . . . Bill Bradley made it
a double—high triple and high single both
in his division . . . Wayne Roberts claimed
he had a new center in his ball when it
turned up a tiny 86 for the low of the
year
. pin-splitters were Nick Forest
4-10, Mike Ureel 5-10, Kowalski 5-10,
and Garry Lamb 5-10—Lamb just missed
a triplicate by three pins .
Gates
missed his cue . Light, past president,
was a visitor who liked what he saw .
Secretary Floyd Akins visited George Mc-
Bath in the Madison booth and learned how
to fire an arc and bracket a projector . .
President Mel Donlon turned out and the
boys had trouble recognizing him.
In Heart of Detroit—Close to Major Theatre Offices— Prestige Location
Contact BOXOFFICE, 906 Fox Theatre BIdg., Detroit 1, Mich. Phone WOodword 2-1144.
I
Quebec Film Censors
Described as Unfit
From Canadian Edition
MONTREAL — The provincial board of
film ccn.sor.s was given a shellacking by a
former member, whose chief criticism is
that the censors seem to regard the public's
screen tastes as "vicious and abnormal."
Gilles Pellerin, in a talk before the
Richelieu Maisonneuve Club, demanded
that the censors equip themselves with a
better understanding of the screen media
and their duties. Pellerin, a candidate for
the Dominion House of Commons in the
last election, commented that great advances
had been made in handling of the
Quebec censorship question in recent months
but much remains to be done.
Many of his comments were made regarding
the report submitted recently by a
special provincial committee on censorship,
which recommended that the present board
of film censors be abolished and reorganized
on more liberal lines.
Pellerin criticized the film censors board
for never having asked the legislative assembly
for modification of the law which
dates back to 1931. He also took the board
to task for having applied the law with
"excessive vigor and narrowness." He said
that the board was obsessed with the question
of sex, and did not properly approve a
great number of very outstanding films.
The board very often worked against the
best interests of film distributors, producers
and exhibitors, rather than try to collaborate,
he said.
Pellerin said that he favored total prohibition
of permission to exhibit a certain
film rather than "scissor" out of important
segments.
Pellerin declared that the cinema plays
an important role in society and that it is
high time to stop debasing it by a censorship
often very badly done. He also felt
that films authorized to be shown in Montreal
and district should not be subject to
interdictions set up in other parts of Quebec
province.
Louisville Brown Returns
To Legitimate Bookings
LOUISVILLE, KY. — The downtown
Brown Theatre, 315 West Broadway, has
been closed as a motion picture theatre and
is undergoing remodeling which will convert
it back into a legit-mate house, which
it was when originally opened.
The Falls City Theatre Equipment Co.
is re-equipping the theatre. A complete
new stage, including floor, full set of stage
curtains and stage rigging, has been installed.
The interior and exterior of the
theatre have been repainted and redecorated
and new carpeting has been installed
in the foyer, lobby and aisles.
Chairs of the 1,500-seat theatre have
been rehabilitated, new lighting installed
and new arc spotlights added to the spotlight
booth.
Break for AUyn Bookings
From New England Edition
HARTFORD—Ray McNamara, resident
manager for New England Theatres, got a
large layout in the Hartford Times on current
and upcoming product at the downtown
first-run Allyn.
BOXOFFICE December 17, 1962

'King of Kings' Offered
Detroiters for Advent
DETROIT—The Adams Theatre is giving
religious-minded people a perfect opportunity
to prove tlieir support Of pictures
produced with them in mind by opening
with a reissue of "King of Kings" for the
pre-Christmas season of Advent. It is being
appropriately advertised as "The perfect
picture for the season . . . for the
family."
Success of the booking may be considered
problematical in view of the closing two
days earlier of another religious picture,
"Constantine and the Cross" at the Fox
after only two weeks, although it started
wrong. Its predecessor, separated only by
a one-week horror bill, was "I Spit on Your
Grave," which lasted a good six weeks for
a recent record. Following "Constantine"
is "The White Slave Ship."
Close Two Maine Airers
PORTLAND—Two more Maine driveins—the
Saco, Saco, and Windham, Windham—have
closed for the season.
Jackie Gleason and Steve McQueen will
star in Allied Artists' "Soldier in the Rain."
Miami Variety Crew
Elects Bill Eruglak
From Southeast
Edition
MIAMI—Bill Kruglak has been elected
chief barker of Tent 33. Variety Club, and
will succeed Prank Crown January 1. Tracy
Hare, former director of the Variety Children's
Hospital and now a consultant for
the institution, is the new vice-president.
Teddy Goldstein remains as second vicepresident.
Peter Moser is property master
and Roscoe Brunstetter is the treasurer.
DETROIT
DETROIT
^m^^^^^'p^^^^&^^^^^^^^^^w^^mmm^mm^^^^^^^^^^^.
''^2*5ia;'avi»a>ia^ai»4iO>i»&i»E>3!»ft:i^
%
To All Our Friends-
Season's Greeiinqs
DETROIT MOTION PICTURE
PROJECTIONISTS LOCAL 199
Season's Greetings |
W. S. BUTTERFIELD
THEATRES
M. F. GOWTHORPE, President
I
Season's Greetings
^eadon J
KJteetlnaA
AS
DETROIT POPCORN I
COMPANY
CARL DROSS
I
^ Superior Film Exchange, Inc.
Sam Seplowin
Albert Dezel
Lloyd A. Turel
i
PEP
Seasons Greetings
LINES
TRUCKING
COMPANY
Peter P. Ellis
i«jjress5rsRs'^SisS!^'e^^

DETROIT s.eudon 6 y^tt^t^LiritfO weetinad
DETROIT
CLARENCE WILLIAMSON, Manager
Gus Studebaker
Fred Smith
Edith Schettenhelm Bob Reagan
Julia Alongi
Wish You a Merry Christmas and a
Happy New Year
NATIONAL cE^v
I
Season's Gieetings
|
||
To All Our Friends in the ||
S Motion Picture Business §
I
I
I
KERN GRAY CORPORATION |
S Operating the Fox Theatre Building
% Lucille Beal Bob Peppers
f Elvira Lo Schiavo
I
*a»!tS9£6toAij&eiaiESi&«si»^»^»
The
Goldberg
Twins
MICHIGAN
POPCORN
COMPANY
CO-OPERATIVE THEATRES
Wish You All
OF MICHIGAN
A Merry Christmas and
A Happy New Year
&
Season's Greetings
NATIONAL
FILM
SERVICE, INC.
Edward McCauIey
Joe Valinski
John Steva
Leonard Jallaski
Margaret Murray
& Entire Staff
I
|
I
I
I
s.eadon d Q*^ reeunad ?ti
Season's Greetings
9'
Metro-Goldwyn-Mayer
20th CENTURY -FOX
Robert C. McNabb Dean Lutz
Bud Sampson Mary Grimmett
Eileen P. Bresnahan
Lou Marks
Ed Susse
Kal Bruss
Art Zuelch
Cliff Perry
Clarence Berthiaume
John McMahon Charles Burns
Mildred Anderson
essrB(^i

DETROIT ^e ^^euSon 3 Ljreetiinad DETROIT
t
»iOJ?s«-c>ia.eiijjCi!-^aijjcs»iij8:^^
fi4W!ii8i!i»^is*io*i»iSi»Ciii9JS^^
I
I
Season's Gieetings
DOLAN THEATRE SERVICE
Season's Greetings
Mrs. Harry A. Dolan
IRVING BELINSKY
1^
Season's Greetings
Gree/ings from
SERVICE SEATING
TED ROGVOY
John Heidt

DETROIT ^e —>ea5on 6
L^teeiinao
fteetlnad
Detroit
-?Sa v?^ •c^i&. v??a w?^ vH& Vfyife^SS V?^ V?i&. V?Sfei -rf^ife. v?ie. vjS!
\. Season's Greetings
MAE
[
JACK
[
MARVIN
i
I
TED
KRASS
"COLD CHIPS"
Aaron M. and Jean J. Friedman
«iaapj sjV 8iSi e^ii «gjtasiMpa tffi «^W ifW BW »^Vi a;ViBi^
^iiWS»«So giii»aiia^!>jn riin y»Wl» W»ta>W» Piite ria^^
fiKi»£^s«>i»ciii»Aij»B>^is«ie«to^^^
Season's Greefings
T- To Our Friends in the Industry
Phyllis Dezel—Surf Theatre Co.
Albert Dezel—Coronet Theatre
Season's Greetings
L & L CONCESSION COMPANY
AUTO CITY CANDY COMPANY
Ben and Julian Lefkowitz
Joel, Jerome, and Burton Levy
Seymour Wayne
%X-
Season's Greetings
LEONARD SOSKIN AGENCY
Insurance
12242 Grand River Ave.
Phone TExas 4-8260
s.eaSon 6
G'
reeiin.^i tb
\ SAUL KORMAN
FOX THEATRE KRAMER THEATRE
Reason 6
L^reetlnas
DONOHUE SEATING SERVICE I
I. J. Donohue Jim Donohue, Jr.
Season's Greetings
CONFECTION CABINET
CORPORATION
A Subsidiary of ABC Vending
Theatre Concessionaires
Season's Greetings
ANTHONY EUGENIO & SON
Anthony Eugenio
Roland Eugenic
Theatre Decorators
U|ja usiusi *fyi t^ ej%i sj?3

. . The
Interfaith Entertainment
Group Wanted in Cincy
CINCINNATI—E. B. Radcliffc. Enquirer
mone critic, wrote last week in his movie
column an open queiy to Greater Cincinnati
religious gi-oups asking if there is an
interfaith committee for better entertainment
functioning in the area. The reason
for the querj' is that such a progi-am is
functioning verj- well in Columbus. The
Columbus Interfaith committee provides
weekly information to the Columbus
Citizen-Journal listing the ratings for
frrst-i-un and neighborhood movies under
"For the Whole Family," "For Teens" and
"For Mature Teens."
Radcliffe thinks a listing along this design
would be of more interest and value to
movie patrons than his suggested ratings
"For Adults Only" and "For All Ages."
It is interesting to note here that Ken
Prickett, executive secretaiy of the Independent
Theatres Owners of Ohio, Columbus,
published in the October 15 issue
of "Ticket Stubs," a weekly newsletter to
members, that Mai-shall Pine, ITOO president,
said that association members should
cooperate v^ith the Federated Women's
Clubs of Ohio in its drive to promote
family attendance at motion picture
theatres.
The drive, started in October, is to run
until March 30, 1963. The state, according
to the newsletter, is divided into 11 dis-
( Continued on page 16)
CINCINNATI
Exhibitors to Cleveland for the Allied Theatres
convention last week were ill-prepared
for the sudden snow storm that
blanketed northern Ohio. Those who drove
from here, headed for home as soon as the
meetings were over, with some leaving
early, but not Frank W. Huss, president of
Associated Theatres. A little old snow
storm wasn't going to spoil his trip, missing
the fun of being with friends in different
cities on the way back home. But
what is a body going to do when confronted
with seven inches of the white stuff and
the old buggy- without snow tires? When
Huss called his office from Akron he said
he hoped to be home by Easter.
Cincinnati fared better than Cleveland but
most visitors shied away from Filmrow last
week. Among the brave were Meyer Adleman,
president of States Film Senaces;
Herbert Gillis, Paramount's regional sales
manager, and exhibitors W. B. Clark.
Grayson, Ky.; Gene Lutes, Chakeres" Kentucky
district manager; Ohioans Harry
Wheeler, Galipolis: F. D. Curfman, Westerville;
Steve Vradelis and Zeke Pappas,
Dajlon.
Lou Jones, publicist for Columbia's
"Barabbas," which opens at the Capitol
December 21, was in to set up promotions,
visiting with the press and radio-TV personalities
. . . Columbia's exchange staff
held its annual Christmas dinner party at
Hotel Alms December 10 . . . The 20th-Fox
staff had a get-together in the office
honoring the shippers and inspectors who
have been transferred to States Film Services
building since the company has taken
over the 20th-Fox shipping operations.
The MGM invitations for the preview of
"Mutiny on the Bounty" December 19 at
the 'Valley are as swank as they come.
"Mutiny" is sold out completely for its
opening December 20 under the sponsorship
of the Optimist Clubs of Northern
Kentucky . travel films being played
as Monday "specials" at the Albee are being
very well attended.
Youngsters are great bargain hunters and
know a good thing when it comes along.
The "yo-yo" matinee gimmick promoted by
the Chakeres circuit has been playing to
Once again the
packed houses . . .
Chakeres ciixuit, in cooperation with merchants,
is helping late Christmas shoppers
by being "sitters" for youngsters. The company
has lined up some attractive matinees
for the young people and some "specials"
for grown-ups dming the coming holiday
season.
Maurice Chevalier will portray himself
in Paramount's "Samantha."
CINCINNATI
CINCINNATI
iR5ars»?iarSiSre!!*B!Srs?Si

Herbert Matthews Is
New Tent 21 Chief
From Southeast Edition
ATLANTA—Herbert Matthews has been
elected chief bai-ker for 1963 by Variety
Tent 21, succeeding the 1962 incumbent,
Eugene Skinner.
Other 1963 officers chosen by Tent 21:
Bob Hosse, first assistant chief barker;
Dick Setoon, second assistant chief barker;
John W. Harrell. dough guy. and L. C.
"Lucky" Ingi-ani jr.. property master.
Other crew members are Charles C.
Coleman, Prank White, George Mayer,
Leigh Kelley, Bemie Shapiro, Eugene Skinner
and E. E. Whltaker. delegate. James
L. Dodd, Jon B. Farmer, Leonard Allen and
Harold T. Spears are also on the boai-d as
past chief barkers. The new crew will take
office January 1.
Samuel Bronston Producing
Religious Documentary
From Eastern Edition
NEW YORK—Samuel Bronston will produce
"The Valley of the Fallen," a dramatized
documentary written and narrated by
Jim Bishop, and will distribute the picture
throughout the world, with all revenues to
be donated toward the maintenance of a
basilica in Spain known as the "Eighth
Wonder of the World."
Andrew Marton is directing the picture,
which started filming November 19 in
Madrid. Pray Justo, abbot of the monastery,
will serve as production advisor and
Dimitri Tiomkin will supervise the musical
score, utilizing the basilica choir of 100
voices.
Photoplay Sets Up Award
For Outstanding Films
Frnm Eastern Edition
NEW YORK—A special Gold Medal Award
for motion pictures of exceptional worth has
been set up by Photoplay magazine, with the
first award to be made in February.
Establishment of the award, which will be
presented to producers on behalf of the
American film-going public, was announced
by Jack Podell, editorial director of Macfadden-Bartell,
publisher of Photoplay.
The magazine's editorial board will select
the winners and special editorial recognition
will be given in the magazine. Podell said
the award would go only to those films
which are significantly superior in story,
production and acting, and will not be made
on a monthly basis, but rather will go only
to films of merit when they occur. The new
award, he added, is not tied in with the
Gold Medal presentations made by the magazine.
20th-Fox Acquires 14 Films
From Embassy for UK
Frcm Eastern Edition
NEW YORK—Fourteen Embassy pictures
will be distributed by 20th Century-Pox
throughout the 'United Kingdom, under an
agreement closed last week.
Covered by the contract with Joseph E.
Levine, Embassy president, were "Divorce
Italian Style," "Boccaccio '70," "Long
Day's Journey Into Night," "The Sky Above
—the Mud Below," "Crime Does Not Pay,"
"La Viaccia," "Strangers in the City," "The
Fabulous World of Jules Verne," "Bimbo
the Great," "Madame," "Love at Twenty,"
"Landru," "The Bear" and "Pace in the
Rain."
Lee Patterson Signs
As 'Ceremony' Costar
From Western Edition
HOLLYWOOD—Lee Patterson has been
signed to costar in "Ceremony," Laurence
Harvey's first independent film, to begin
shooting next month in Spain. Patterson,
six years ago. starred with Harvey in "The
Good Die Young." "Ceremony" is a United
Artists release.
Director Ralph Nelson has cast Stanley
Adams in "The Lilies of the Field," independent
production by Nelson for United
Artists release. Sidney Poitier toplines the
feature, which starts this week, on location
at Tucson.
Producer Walter Wanger has paged
Robert Webb for discussions on the directing
of "Reckless, Pride of the Marines,"
from the book by Andrew Geer. Wanger is
negotiating with Steve Broidy of Allied
Artists for national release.
Norman Jewison has been signed by producer
Stuart Ostrow to make his Broadway
directorial bow in Meredith Willson's new
musical, "Here's Love," based on "Miracle
on 34th Street." Jewison currently is directing
U-I's "The Thrill of It All."
'Magician' at UofC
From New England Edition
STORRS, CONN.—Janus' "The Magician,"
Ingmar Bergman Swedish import,
was screened at the Jorgensen Theatre on
University of Connecticut campus. Admission
was 50 cents.
CINCINNATI
CINCINNATI
?»*ii9*ja.2iis.03raiia^»8>ai»io.sSi^
Greetings of the Season f
SCREEN CLASSICS, Inc. I
Edward Salzberg Marie Donelson Teetor
Connie Cleek
Sharon Ramstetter
iSiSJSis^iaJSio.»a^aa^alijs^^
I
I
I
I
I
S
S
A Merry Christmas
and
A Happy New Year
CONTINENTAL DISTRIBUTING
INC.
Murray Baker
Roberta Palmer
, . ^
Season s Greetings
I
|
Season's Greetings
to all
I
FRANK YUNGER CAFE |
I
1807 Elm Street
|
FRANCES HANFORD
S Cincinnati S
ME- 14
BOXOFFICE :: December 17, 1962

CINCINNATI
s.eadon S
y^reetinad
?//#
Cincinnati
^;^^m^€^'^&mm^^'^^^\Ss£v--?^
a;i»J^tia;S»B«iM^aW^in '^

Far Hills Theatre Is Only Target
For Proposed Oakwood Ordinance
OAKWOOD. OHIO—The Oakwood city
council is expected to give final approval
at its session December 17 to an ordinance
which will ban from the city, adjoining
Dayton, all motion pictures dealing with
"sex in a manner appealing to the prurient
1327 S*. Wcbotli
Ckkog* S, llliiieu
FILMACK
IF VOU HAVEN'T ALREADY
ORDERED YOUR HOLIDAY
MERCHANT
Greeting
TRAILERS
Stnd It To FILMACK, You'll
Got It In Plonty Of Timo.
ENDLESS
BURNS THE ENTIRE
^B8B9
^BHSMEH
POSITIVE ROD ^r^^^^^H
Save Corbon ^H ^^^^^^H

——
—
—
—
-
'Heavyweight' Earns
3rd New Haven Week
NEW HAVEN—Columbia's "Requiem for
a Heavyweight" went into a third week.
(Average Is 100)
Crown—Purple Noon (Times}; Innocence (Col),
revivals 80
Lincoln— Operotion Snatch (Cont'l) 100
Loew's College The War Lover (Col) 90
Paromount— Reopens Christmas Day.
Roger Sherman Son of Samson (Medallion);
Rommel's Treosure (Medallion) 80
Whalley Requiem for a Heovyweight (Col),
3rd wk 105
Offbeat Product, Seasonal Lull
Result in Hartford Doldrums
HARTFORD—The perennial doldrums
generated by holiday shopping time entrapped
the city's first-run boxoffices. Only
a few showcases were reporting trade beyond
the fair-to-middlin' category.
1 00
Allyn—The Legend of Lobo (BV) 85
Art Cinema The Possionate Demons (Monson);
The Angry Silence iConfl) 80
Cineramo—The Wonderful World of the Brothers
Grimm (MGM-Cinerama), 11 th wk 90
Cine Webb Operation Snatch (Cont'l); All at
Sea (MGM), revival 100
Elm The Manchurlan Candidate (UA); Guns
of Darkness (WB), 2nd run
E. M. Loew's Odd Obsession (Harrison), return run;
Pagan Island (SR) 90
Loew's Palace Period of Adjustment (MGM);
Court Mortiol (UA), 3rd wk 80
Loew s King Solomon's Mines (MGM); 'The
Poll
Naked Spur (MGM), revivals 75
Rivoh Modiglioni of Montparnasse (Cont'l); The
Girl and the River (SR)
Strand—What Ever l^oppened to Baby Jane?
90
(WB), 4th wk 85
NEWHAMPSHIRE
Qharles A. Hunt, Alton drive-in theatre
owner and a member of the Manchester
board of aldermen, has bought one of the
ten-seat tables for the 15th annual Major
League Baseball dinner to be held at the
state armory in Manchester January 16,
under the sponsorship of the Union Leader
Fund. As usual, several of baseball's top
stars will attend.
Robert E. Beaupre, well-known to 'Vei-mont
exhibitors through his 40 years association
with the Burlington Free Press editorial
staff, has begun a program of semiretirement.
He will continue to work three days
a week, in addition to writing his weekly
column. Occasionally he will be heard
broadcasting the news on radio station
WJOY, as he has been doing since the station
opened in 1946.
Bridgeport Globe Burns
BRIDGEPORT—The old
was destroyed by fire.
1327S«.WotMtli
Qikoge S, lUmois
Globe Theatre
IF YOU HAVEN'T ALREADY
ORDERED YOUR HOLIDAY
MERCHANT
Greeting
TRAILERS
%ni It To FILMACK, You'll
Get 11 In Plonty Of Tlim.
Industry's Achievements
Should Get More Praise
HARTFORD—The American motion picture
industry has much of which to be
proud, Allen M. 'Widcm. Hartford Times
amusement editor-columnist, told a Perakos
Theatre Associates managers meeting.
"It's time that certain components within
the industry stopped downgrading the entertaimiient
efforts and started citing the
accomplishments, both in front and behind
the cameras," he said.
"An industry that changed the recreational
pattern of the world can't be written
off as passe or inferior to Johnny -Come
Lately entertainment mediums. It has
brought the sound of laughter, as 'well as
the voice of tragedy and greater human
comprehension to millions of people."
The speaker was introduced by Perakos
circuit general manager Sperie P. Perakos.
Circuit president Peter G. Perakos sr.
presided.
A. M. Schuman Returning
As an Active Exhibitor
HARTFORD — Industry pioneer A. M.
Schuman has returned from Florida and is
completing negotiations to resume management
of the three suburban theatres currently
under the Lockwood & Gordon banner
here.
It is understood that Schuman is to again
operate the Central, Lenox and Lyric.
A two-year management contract for
L&G to book and manage the three theatres
for the Schuman interests concludes
December 31.
Hartt College President
Former Theatre Musician
HARTFORD—Dr. Moshe Paranov, president
of the Hartt College of Music, University
of Hartford, in a column of reminiscing
with Allen M. 'Widem, Hartford Times,
noted that he was part of the first local
silent fUm house orchestra.
Paranov helped provide music for screenings
of "The Perils of Pauline" and
"Bronco Billy Anderson" at the old Empu-e
Theatre, on which one of the present-day
Statler Hilton Hotel parking lots is now
situated.
New Haven Spanish Test
NE'W HAVEN—Stanley 'Warner experimented
with a Spanish film program for
three days at the first-run downtown 'Warner
Theatre, Bridgeport. Screened were
"Sabaleros" and "Mirandas que Matan."
lack Sanson Resumes Duty
HARTFORD — Jack Sanson, Stanley
Warner metropolitan Hartford supervisor,
has resumed his duties, following a stay at
the Manchester Memorial Hospital.
Books 'Live' Kiddies Shows
TORRINGTON, CONN. — David Jacobson,
'Warner Theatre, is running a series of
Saturday afternoon "live" kiddies shows,
featuring area-booked clowns and the like,
supplemented by screen entertainment. He
charges 90 cents for adults, 50 cents for
children. The bookings are called "holiday
fun festivals."
Variety 23 Honoring
2 Charter Members
BOSTON—Two charter members will
be
honored with a testimonial luncheon as the
'Variety Club of New England starts its 25th
Herman Rifkin
Murray Weiss
year. M. Murray 'Weiss and Herman Rifkin,
members of the club continuously since
its organization, will be saluted Tuesday
1 18) at the Statler Hilton Hotel.
Chief Barker Philip Loew, 'William S.
Koster, Ben Sack and 'William Kumins are
making arrangements for the combined anniversai-y
and testimonial observance.
Pre-Christmas 'Breather'
For Portland Strand
PORTLAND—The Strand closed December
1 for its traditional pre-Christmas
"breather." Reopening is planned for
Christmas Day by Manager Leo Young,
with Buena Vista's "In Search of the Castaways,"
as the feature.
The Elmpire Theatre, also under Young's
management, continues operations
throughout the preholiday period, unlike its
sister theatre.
Extends Portland Special
PORTLAND—The Empire, which introduced
a Downtown Shoppers Special, offering
90 cents admission per couple (.husband
and wife or dating youngsters) on
Thursday nights, has extended the plan to
Monday nights, when downtown stores are
open to 9 pjn. for Christmas season
shoppers.
Paris is the location of the filming of
Columbia's "In the French Style."
BOSTON
^
I
I Season's Greetings I
MEL DAVIS
FILM DISTRIBUTORS
406 Statler Office Building
Mel Davis
BOXOFHCE December 17, 1962 NE-1

New Sameric Theatre
In Shopping Center
From Eostern Edition
FAIRLESS HILLS. PA—A new 1,400-
seat motion picture theatre will be constructed
at the Pairless Hills Shopping
Center on Oxford Valley road in this Bucks
County community.
The theatre, to be known as the Eric, will
be completed by next spring. It will have
BOSTON
E. M. LOEWS
THEATRES
Our Greetings to
Industry
*!Sr«?*ir*!SroS?r«!!*«?SraSs«a^^
the
the latest advances in design, including a
60-foot convex screen, slide-back seats
and an 80-foot long canopy extending
over the roadway to protect patrons arriving
in inclement weather.
Sameric Corp., whose president is Samuel
Shapiro, will lease the theatre from Danherst
Corp.. which built the shopping center
in 1953 and will construct the motion
pictme house.
Jackson-Cross Co. negotiated the longtenn
lease at an aggregate rental of approximately
$1 million.
Shapiro operates a chain of indoor and
drive-in theatres throughout Pennsylvania
and New Jersey, and only recently announced
plans to construct a 1.200-seat
theatre at the Valley Forge Shopping Center
in King of Prussia, Pa. Shapiro said he
hopes to open a chain of theatres at shopping
centers in and around the Philadelphia
five-county area.
Speak to USC Class
From Western Edition
HOLLYWOOD—Producer Martin Manulis,
who recently finished "Days of Wine
and Roses" for Warners release, addressed
Arthur Knight's theatrical film symposium
class at USC. He discussed the various
aspects of creative production and the producer's
role in filmmaking, particularly
with reference to his latest film, which was
screened for the students. "Days of Wine
and Roses" star Jack Lemmon addressed
the class after the showing.
Operettas in Springfield
SPRINGFIELD—Western
Massachusetts
Theatres' Bing is running operetta films on
Tuesdays.
BOSTON
JJarvey Appell, former sales manager of Embassy
Pictures, has been named branch
manager for the new
American International
Pictures office
here. He was
with Embassy for
three and a half
years, and before that
with Columbia Pictures
for 11 years.
The Boston office
will be the tenth in
AIP's present expansion
program. It will
Harvey Appell be equipped with
IBM data processing
machines. The Embassy Pictures exchange
will be headed by Joseph Wolf, who has
been manager under Joseph E. Levine for
many years. Embassy formerly held the
AIP franchise. Prom now on. Embassy
will distribute oiHy Embassy product from
its headquarters at 20 Winchester St.
5 Inkspots in Westfield
WESTFIELD, MASS. — Murray Lipson
presented a stage show, featuring The Five
Fabulous Inkspots, plus UA's "A Hole in
the Head" on the screen, on a recent Sunday
at the Park Theatre, charging one dollar
for adults and 50 cents for children.
Irving Briskin will produce "Scandal's
Child" from a soon to be published novel of
the same title by Edmund Schiddel.
BOSTON
BOSTON
^i

BOSTON s.eadon 6
^^§mm:^^^'^m^^:^tm^^^tmm
\jreetlna6
boston
**i^ Vf^Ck Vr^iBh '^r^wk '«r^

BOSTON Se —>eadon 6
\jreetlna6
boston
Seasons Greefings
\ Theatre Merchandising Corp. ^ l
\ Nat Buchman Joe Lourie f
SfiifS^StVeriiSisris^ltiia^S^
t v.
i'*.
Bill Cliggott
Season's Greefings
MASSACHUSETTS THEATRE
EQUIPMENT COMPANY
p. Edward Comi
loe Testa
i
Season's Greetings
Season's Greetings
DAYTZ THEATRES
Mickey Doytz
Bill
Romanoff
Jerry Crowley
Molly Daytz
LOCKWOOD & GORDON
ENTERPRISES. INC.
I
Wishing You
Season's Greetings
A Merry Christmas
and
A Happy New Year
NATIONAL THEATRE SUPPLY
Tom Donaldson
ACADEMY FILM
DISTRIBUTORS
60 Church Street
Dorothy Blumenthal
I
Season's Greetings
Season's Greetings
I
A. YARCHIN & COMPANY, INC.
WARNER BROS. PICTURES
DISTRIBUTING CORPORATION
Abe Yarchin
Jack Wallens
Bill
Kumins
Charles Vomado
Bill
Horan
Floyd Fitzsimmons
fe
«sjt«i5iiaacr«B*8f*«?*

i
'Diehard
!
seller,
,
contemporary
I
graduate,
I grew
Screen Gems' Record
1st Quarter Profits
From Eostern Edition
NEW YORK—Screen Gems, Inc., television
production and distribution firm, reports
profits of $958,061.83, before taxes,
for the first fiscal quarter of 1963, the
period from July 1, 1962 through September
29, 1962, a net after taxes of $467,717.68,
this being equivalent to 18 cents per share
on the 2,538,400 shares outstanding, according
to A. Schneider, president of
Screen Gems and its parent company, Columbia
Pictures.
Jerome Hyams, executive vice-president
and general manager of Screen Gems, told
the shareholders attending the annual
stockholders meeting November 27 that the
nature of the television business makes the
second through fourth quarters "by far the
most productive from the standpoint of
revenue." Since the major television season
mns each year from October through
June, the first July-September quarter does
not reflect proportionately the earnings to
be expected over the full year, he said.
A recapitulation of fiscal 1962 figures
showed that for the year ended June 30.
1962, Screen Gems' net income after taxes
was $3,466,293, as compared to $2,665,371
for fiscal 1961. This was equivalent to $1.37
per share as against $1.05 a share for the
preceding year. The Screen Gems board of
directors recently declared an initial regular
quarterly dividend of 15 cents per share
on the common stock, payable December 11
to stockholders of record November 23.
In addition to Schneider and Hyams, the
following were re-elected as members of
Screen Gems' board of directors: Leo Jaffe,
William Dozier, Samuel J. Briskin, Alfred
Hart, Louis J. Barbano, Donald S. Stralem,
Leo M. Blancke and John H. Mitchell. The
meeting was held at a studio of Elliot,
Unger & ElUot, Screen Gems' TV commercial
production division.
VERMONT
Frede, the novelist whose best
"The Interns," was made into
a motion picture, is now a permanent resident
of this state, occupying an attractive
home in the Peterborough
area, where he spent six summers at the
famous McDowell Colony. He is a Yale
a native of Albany, N.Y., and
up in Chattanooga, Tenn., and New
York City.
Methodist PR Board
Endorses 'Billy Budd'
LOS ANGELES—The local commission
on public relations of the Methodist
Church, the southern California arm of two
bodies representing ten million Methodists
in the United States, has strongly endorsed
Allied Artists' "Billy Budd."
The commission will promote the use
of the "Billy Budd" guide books, provided
by Allied Ai-tists. by many study groups
within the church organization.
The endorsement of the film as good allfamily
entertainment followed a screening
of the Cinemascope picturization of the
Herman Melville sea classic for commission
members at the studio.
HARTFORD
grooks LeWitt, owner of the Arch Street
Theatre, New Britain, reopening the
900-seat, subsequent-run house after a
lengthy shuttering, is scheduling performances
from 6 p.m. Fridays and from 2 p.m.
Saturdays and Sundays.
Stanley Warner has opened a Shakespeare
Film Series at the first-run Bristol, Bristol.
Adults are charged one dollar, students 75
cents and children 50 cents. Tlie product is
screened on Wednesdays.
The University of Connecticut's board of
trastees has approved sale on one and a
quarter acres of land in the Storrs Shopping
Center complex to Stanley Warner
Corp. The circuit, currently building an
i
800-seat motion picture theatre to be
known as the College), is planning to use
the newly acquired tract for a parking lot
and a business structm-e for shops and
professional offices. The land was appraised
at $40,000.
East Hartford's $8.5 million redevelopment
project for the South Meadows district includes
plans for a theatre. The town's officialdom
is yet to designate who will operate
the amusement facility. Actual construction
of the regional shopping plaza, to
include the theatre, is sometime off, it is
indicated.
Charles Powell, formerly assistant manager
at the Stanley Warner Capitol,
Springfield, has been named to a similar
post at the SW Strand here. At the same
time, George Phelps, formerly in independent
Connecticut exhibition, has been named
resident manager of Murray Lipson's Park
Theatre, Westfield, Mass.
. . . John
George E. Freeman, formerly with Loew's
Poli-New England Theatres, is now an
auditor for a liquor store chain in Tampa.
Fla., it has been learned here
Scanlon III, Strand, Winsted, reports "encouraging"
kiddies response to a trading
card giveaway. Under the plan, cards are
given to youngsters at Saturday matinees;
ten collected cards entitle the bearer to one
free admission. Regular admission at these
matinee programs is 25 cents and Scanlon
screens a feature plus a minimum of ten
cartoons.
George H. Wilkinson jr., MPTO of Connecticut
president and operator of the
Wilkinson Theatre, Wallingford, has
dropped daily matinees; he continues afternoon
showings, however, on Saturdays,
Sundays and holidays.
Cohen and Kaye to Film
Feature in Brazil
From Eastern Edition
NEW YORK—Martin B. Cohen and Buddy
Kaye have signed Rhonda Fleming for their
first independent production, "Sugar Loaf,"
to be filmed in Brazil as a co-production
with Producoes Cinematograficas, beginning
February 3. Also signed for "Sugar Loaf,"
which is a comedy by Francis Swann and
Warren Weldon, is Bhaskar, the Indian
dancer.
Cohen produced the musical, "Christine,"
on Broadway and Kaye is a songwriter and
publisher who wrote the current hit, "Speedy
Gonzales."
Honolulu-Type Debut
For 'Girl Named Tamiko'
From Western Edition
LOS ANGELES—Paramount has scheduled
a gala Honolulu opening of the
Hal Wallis production, "A Girl Named
Tamiko," at the Palace Theatre for December
27. Students participating in the
Friends of the East-West Center program,
from 25 nations in the Pacific basin, will
attend the premiere in native dress as
guests of the committee.
ENDLESS
BURNS THE ENTIRE
^Him
^VinrmH
POSITIVE ROD
H
Save Carbon Cost ^H -Willie
^^^^^^|

. . . New
Industry Still Offers Young People NEW HAVEN
Great Potential as Career Field
By AIXEN M. WIDEM
HARTFORD—Connecticut's new MGM
branch manager, affable, dark-complexioned,
cigai'-chomping Connie Carpou. at
44. can look back upon a 26-year career, all
with Leo the Lion.
And. what is more, he is sold on the
tremendous potential for anyone willing to
pitch in to the day's routine with a show of
enthusiasm and imaginative approach.
"There's a future for anybody in the
business who will meet it at least halfway!"
he told BoxoFFicE. "The guy who loses his
enthusiasm Icses part of his pride, too. I
don't like to see defeatism, particularly in
an industry that calls for antidefeatist
tactics every working day of the week!"
A New York native, he went to work for
MGM in September 1936 as an accounting
department aide in the home office, 1540
Broadway. "I lilted the atmosphere." he
said, indicating that then and now, he
looked to MGM for a career opportunity
perhaps unduplicated anywhere else.
By 1938. he was on the road for Leo,
handling extensive and exhaustive research
agenda for the then-pending antitrust
situation.
In 1940, he was shifted into sales, initially
in Detroit, thence to Washington, and then
Connecticut (where, incidentally, he served
as a student booker under exchange manager
Morey "Razz" Goldstein, now general
sales chief for Warner Bros.) and later to
Cincinnati, New York, Dallas and Oklahoma
City.
His most recent stint with MGM was as
assistant manager in Dallas, under Louis
Weber. In the intervening weeks, during
which he assumed his job here in Connecticut,
he has trekked far and wide on weekends
in quest of suitable housing quarters
for Mrs. Carpou, the former Mary Panos
of Oklahoma City

BOSTON s.eadon 6
KJreetinad
boston
t
i
Season's Greetings
|
Season's Greetings
i
CONCESSION ENTERPRISES,
INC.
96 Broadway
Irving Shapiro and "Sis"
AMERICAN THEATRES
CORPORATION
Samuel Pinanski, president S
I
I
Season's Greetings
If
American International Pictures
20 Winchester Street
Harvey Appell
Harold Levin
ELLIS
GORDON FILMS
Ellis
Gordon
504 Statler Office Bldg.
HAncock 6-0798
S:>s^^:isc&aa^isL&y!&s^^^e^s;;;^JS£«^^
Season's Greetings
JtesgisBasgaaJSisija^SisaiisJSaJa^^
Season's Greetings
EXETER STREET THEATRE
AFFILIATED
THEATRES CORP.
A. Viola Berlin,
managing director
Arthur K. Howard John A. Glazier
I
Season's Greetings
Season's Greetings
ism
I
ASTOR THEATRE
V § Louis Krasnow
1 i
f
GUY LIVINGSTON
BOXOFFICE Representative
Little Bldg. Boston 16, Mass.
338-7560
fs^^^rt!!?i9rcs^isre!S!qrcs^ir«!^r6^qr6!^^
^aaJjasBaaBsaJaaJaaJSsJja&i^^
Season's Greetings
SECOND NATIONAL
PICTURES, INC.
Harry SegaL President
95 Broadway, Boston 16, Mass.
Tel: HAncock 6-8958
JeaJSgJSaasigJSg^jat^Sscasae^^
Season's Greetings
ABC VENDING CORPORATION
Louis JQebenov
cjacsissicjjr'gargjjjtgjjt^tisit^jyta^^
caaCja«iNats^irss»«SawSatg!ci«i»a

BOSTON s.eudon 3 ^' reecinad ?tu
boston
Season's Greetings
CAPITOL THEATRE SUPPLY
COMPANY
^ecL&on 5
L^reetbUna6
Kenneth Douglass Frank Gray
Kenneth Douglass, Jr. Dow Pickering
Ernest J. Comi Charles Fish
Frank Grabau
VARIETY CLUB
OF NEW ENGLAND
Founder of the limmy Fund
Season's Greetings
NORTHEAST
DRIVE-IN THEATRE
CORP.
I Michael Redstone Edward Redstone
Sumner Redstone
I I ^eadon 5 Ljreetinad
r
SACK THEATRES
BEN SACK SAM RICHMOND |
S^eadon 5 Ljreetinad
METRO GOLDWYN-MAYER
DISTRIBUTING CORPORATION
Ben Bebchick
Joe Rahilly
Dave Titleman
Henry Scully
Season's Gieetings
TWENTIETH CENTURY-FOX
FILM CORP.
Al Levy
Frank Keller
Bill
Graham
Bill Hebert
Phil Engel
Martin Berman
Sam Berg
Mike Zctmon
Bob Rancatore
I
I
I
RIFKIN THEATRES
39 Church Street
Boston, Mass.
To All
Our Friends
Our Very Best Wishes
Now and Always
Herman FUfkin
Julian Rifkin
George Roberts
Paul Kessler
"•i^Srt^Srss^aiSrasjragsraSiresSrBi^S^^
i
NE-8
BOXOFFICE :: December 17, 1962

. . Andre
FPC Net Up; Montreal
Twin Being Planned
TORONTO — A payment of a 25-cent
quarterly dividend to sliareholders of record
November 21 has been distributed by
Famous Players Canadian. Net profit for
the first nine months totaled $1.28 a share
as compared to 85 cents in the same period
of 1961. The increase was due to profits
on sale of fixed assets, totaling $872,659
and a $119,402 profit on .=a'e of securities,
the report accompanying the dividend payment
stated.
J. J. Pitzgibbons, president, stated operating
profit was off again due to the fact
that some pictures did not have the appeal
at the boxoffice which were anticipated.
This situation prevailed in the third quarter
affiliated United Amusement Corp. of
Montreal is developing plans for a new twin
auditorium theatre in the St. Leonard's
Shopping Center in ca-st Montreal, and is
looking over the possibility of building theatres
in other Montreal district shopping
centers. UA recently opened two art theatres
in the Place Ville Marie complex at
Montreal, which are being operated in association
with Townart Hale, Ltd., of
Toronto.
on AW A
pred G. Robertson an-anged a 30th anniversary
week at the Mayfair Theatre,
which was opened in the south side by his
father in December 1932 with "The Blue
Danube." The anniversary week program
consisted of "Mr. Hobbs Takes a Vacation"
as in previous quarters.
"On the other hand," he reported, "the and '"White Christmas." Each female patron
was presented a box of chocolates, and
outlook for a better flow of product for the
next few months has improved substantially,
children were admitted free Monday to
and we have a number of very fine Thursday when accompanied by parents.
attractions booked into our theatres for There was free candy at the Saturday
showing during the Christmas-New Year's
holiday period. Recently, we opened the
matinee.
much-publicized 'Mutiny on the Bounty' After trying unsuccessfully to get the city
in Montreal and Toronto, to be followed by to conduct a referendum on Sunday sports.
the opening in Vancouver December 21.
Sam McLean ran as a candidate for the
"We have also opened another outstanding board of control and lost out by a wide
roadshow, 'The Longest Day,' in Montreal, margin. The referendum on Sunday movies
and will open this picture in Toronto and carried by a big majority, largely because of
Vancouver just prior to Christmas."
Pitzgibbons disclosed that the FPC-
(Continued on page K-I61
MONTREAL
Jean Cote of the National Pilm Board's in-
* ternational division will return to his
desk the 19th after a month in the British
Isles and in Europe .
Kaltenback,
NFB publicity director, was in Toronto on
business.
Ernest Cousins, one of Montreal's best
known industrialists and cofounder of the
United Amusement Corp.. celebrated his
97th birthday recently. It was his first
nonworking birthday since he was 14. Until
last year, he went down to his office at 9
a.m., each day for seven days a week. Born
in Northampton. England, he came to
Canada at the age of 19 and arrived in
Montreal in 1884 "without a red cent." In
1889 he founded a milk business which to-
( Continued on page K-8)
Prompt theatre service from
qualified
personnel
Complete projection
sound equipments
Replacement parts always on hand
BEST THEATRE SUPPLY REG D
4810 Soint Denis Street Montreal 34, Que.
Phone: 842-6762
&
MONTREAL
MONTREAL
1
Ifi/ierru
K^kndt
ma6
MTioiL FILM mn OF mm
BOXOFFICE December 17, 1962
K-1

MONTREAL
^e
—>eci6on A
K^reetinad
MONTREAL
A Very Merry Christmas
AND
Happy New Year
FROM
UNITED
CORPORATION
«'*s*i*«***!»«!*»!Sr«

MONTREAL
s.eadon d
rifr^ar^jfi:7T£r,
'r
MONTREAL
Select-Films Inc., 8801 Waverly a Montreah P. Q.
souhaite a fous ses Clients et Amis un joyeux Noel et une bonne et
^heureuse Annee en presentant le succes- record de la Saison 1962163]
Le fameux film
qui fit courir
ie monde entier!
^
La seule
version
originale
ef completCf
c'est
la version
francaise.
cir®

Montreal Exhibitors
Highly Pleased
To See Patrons Returning in 7962
MONTREAL—The year 1962 was an
eventful one for Montreal and Quebec motion
picture theatre owners, exhibitors and
distributing firms.
Attendance in the year just ended, according
to sources in the industry, was up
from 1961. This, according to well informed
officials of the exhibiting division.
MONTREAL
Our KiMm /ippredation
For Your llarvelous Patronage
iliiil (Cooperation Anil . .
indicated that more and more people are
once again being attracted by movies. The
declining trend in theatre attendance,
which had been in evidence for many
years now. has been halted, most operators
said.
The fairly good attendance comeback generally
gave the industry a boost in morale
greet
pou toiti)
ktnbe£(t tiiougttsi
^
anb best tptsfjes (or
Cljristmas anb tfje
iSeto |9ear . .
Best Theatre Supplym
ARMAND BESSE, prop.
4810 ST. DENIS ST.
Ph. 842-S7G2
QUE.
MONTREAL 34,
—the first, it seemed since the general introduction
of television in Montreal back in
1952.
A great number of film events in Montreal
and Quebec played important roles in
the "revival" of interest for the large
screen.
In Montreal, the now well-entrenched International
Film Festival was held at the
Locw's Theatre during last August. The
festival, which has been of tremendous
value to commercial movies since its inception
three years ago, was very well
patronized.
OUTSTANDING FOREIGN FILMS
Along the same line, were a number of
special presentations of outstanding French
and European films by Prance Film Co.'s
St. Denis and Bijou theatres, and by the
Elysee Theatre interests with its Film Fair,
a full week of daily shows of specially imported
French films at both the Granada
and Papineau theatres.
These developments all helped to make
Montrealers and Quebecers more film conscious.
Further loosening of film censorship by
Quebec provincial government authorities
also proved of great benefit. The more
liberal attitude of the government became
more pronounced in 1962, and this had the
effect of attracting more patrons to the
various theatres because a greater number
of films were shown in their entirety without
censorship in both the commercial and
art houses.
CENSORS TAKE NEW ATTITUDE
This attitude of the censors had general
approval of theatregoers who had claimed
for a long time that adult movie fans
should be allowed to see most films. The
falling in line of Quebec motion picture
censorship with most other Canadian provinces
had a telling effect, and larger audiences
were enabled to see such films as
Lolita, A Taste of Honey and Love and the
Frenchwoman, to cite a few.
The new law governing admission of
children to motion picture theatres of
Montreal and Quebec province, as part
of the general liberalization program towards
screen fare, also was of great benefit
to the industry. Children from 10 to 16
years of age are now allowed into theatres
in the afternoon to see pictures approved
for them by two members of the censorship
board named exclusively to review these
films.
Among the many public affairs exercising
a direct effect on films was the fiveday
meeting dui-ing the summer of two international
Roman Catholic bodies directly
concerned with the visual art. Delegates
representing 20 countries interested in the
cultmal and spiritual aspects of the cinema
and television met at University of Montreal
under the sponsorship of the International
Catholic Cinema Office and the
International Catholic Organization Radio
and Television. That meeting, it is felt
by the industry, helped very directly in
s
I

'
] The
I
i
the
creating renewed interest toward movies.
In line with the better feeling by exhibitors,
several cinemas of Montreal and
Quebec Province were redecorated and new
equipment installed. In Montreal, for instance,
the large Loews Theatre was completely
refurbished and an entire new set
of seats was installed.
new twin-screen Cinema Place Ville
Marie started operations in late summer in
huge Place Ville Marie Center, while
United Amusement Corp.'s twin theatre operation
at suburban Dorval maintained
good attendance. These developments were
taken as an indication that cinemas located
in or near shopping centers were
possibly the best bets of the future.
In Montreal proper. Michel Costom. operator
of the Canadien and Palace cinemas
for some time, added to his circuit by taking
over the operation of the Laval Theatre.
He thus expanded his local outlets to three
theatres. Costom also showed great activity
in his Cine Art Films Distributing Co. and
he brought in a great number of European
films, especially French and Italian, for
distribution throughout Quebec province.
Music Guild Elects
From Western Edition
HOLLYWOOD—David Raksin has been
elected president of the Composer and
Lyricists Guild of America in Hollywood;
Jeff Alexander second vice-president. Jerry
Livingston secretary-treasurer. Johnny
Green continues as special assistant to the
president.
Shop Center Theatre
For Lynchburg, Va.
From Eastern Edition
LYNCHBURG. VA.—A public hearing has
been set by the city council on a request for
a change in the zoning ordinance to permit
construction of an 800-seat motion picture
theatre in the Pittman Plaza Shopping
Center.
The council was advised by the shopping
center interests that there was no opposition
to the request for a zoning ordinance
change to permit the building of the theatre.
However, no action can be taken by
the council to advance the project without
formally calling a public hearing.
MONTREAL
mm^-m^v
MONTREAL
i^omplimentd of the S^ectAon
from
COMPAGNIE FRANCE FILM
m'^^
1405 Maisonneuve St., Montreal Phone LAfontaine 8-5971
BEST WISHES FOR A MERRY CHRISTMAS AND A HAPPY NEW YEAR
THE CRYSTAL PALACE THEATRE LIMITED
Marie D. Langevin—Madeleine C. Dufort
President—Vice-President
1223 St. Lawrence Boulevard Montreal
I „T. ,r.T,T,,, I i Wishing All Business
I
BE HAPPY % %
SOYEZ HEUREUX I 1
ANDRE CARON
Columbia Pictures of Canada Ltd.
MONTREAL
Acquaintances and Friends
MERRY CHRISTMAS and
HAPPY NEW YEAR
LUCIEN GAMACHE
\ Columbia Pictures of Canada Ltd.
I
MONTREAL
|
BOXOFTICE :: December 17, 1962

MONTREAL ^e ...^^eCldOIT 6 Q' teeiin dli 9'
MONTREAL
1
I
A Merry Christmas
and
a Happy New Year
MORRIS DIAMOND
International Film Distributors Limited
Allied Artists Pictures of Canada Ltd. jK
Montreal
S
WISHING ALL FRIENDS |
EXHIBITORS and DISTRIBUTORS
|
A Very MERRY CHRISTMAS and
f:
HAPPY NEW YEAR
^
JOSEPH POLLON 1
INTERNATIONAL HLM DIST., LTD.
ALUED ARTISTS PICTURES OF CANADA, LTD.
MONTREAL
|
|
f
*si»s^Csi&Eij9-o>ioJC!ao*s!&fisS«H!^^
COMPLIMENTS OF THE SEASON
AND
BEST WISHES FOR A HAPPY NEW YEAR
I. LEVIT
Columbia Pictures of Canada Ltd.
«ss

MONTREAL ^eadon 6 jSBtk Ljreetln^A Montreal
WicU
C^nterpriseS ...
g
CINE-ART FILM DIST CO. LTD.
|
Mr. Laurence (Larry) Druxerman Vice-Pres. in charge of sales %
TELE-ART FILM CO. LTD.
Mr. Guy Labrecque Vice-Pres. in charge of sales
GRIMCO AMUSEMENT CO.
LTD.
CANADIEN LAVAL PLAZA
EXTEND THEIR
MERRY CHRISTMAS
MOST SINCERE WISHES
TO ALL!
HAPPY NEW-YEAR
BOXOFFICE :: December 17, 1962 K-7

. . The
. . Select
. . The
. . Seen
1967 Fair Promoters
To Use 35mm Film
MONTREAL — Looking towaids making
tourist industi-y the leading one of Canada
on the occasion of Montreal's world fair in
MONTREAL
Holiday Good Wishes to All §
THEATRE LAVAL
JEAN LEVERT
Manager
4462 St. Denis - Phone 842-8264
MONTREAL
g Best Wishes
MONTREAL
1967, it has been decided that extensive use
of commercial motion pictures will be
made.
At an important meeting of federal and
provincial government specialists in the
tourist bureaus, the National Film Board
and transportation offices, a five-year program
which i.s expected to bring in revenues
totaling $1,000,000,000 was planned.
The decision to use commercial motion
picture circuits for distribution of Canadian
tourists films was enthusiastically endorsed
by Robert Prevost. director of the Quebec
provincial tourist bureau who la,st year was
not successful in getting his colleagues interested
in 35mm films. In the past two
years, Quebec bureau had produced for its
account eight 35mm films. One of them, in
Cinemascope, is being distributed by
Movietone. It has been translated in 28
languages, including Japanese. Prevost said
that when the film has been thoroughly
distributed in the Movietone circuits it will
have been seen by nearly 400,000,000.
In recommending 35mm films, Robert
Monteith of the distribution service of the
National Film Board, said that he was
thinking especially of Europe.
He said that
without neglecting the Americans, it is
the Europeans that it is hoped to attract
in the future.
Universal's "Charade" is a comedy mm--
der mystery scripted by Peter Stone from
his and Marc Behn's original story.
THEATRES LAURENTIDE INC.
LEO CROQUETTE
President
MONTREAL
'Continued from page K-1)
day has grown to be a $2,000,000 a year
daii-y business. In the course of his career,
he became cofounder of United Amusement
Corp., which today runs the largest chain
of movie houses in Montreal and Quebec
Province.
The St. Denis Theatre has scheduled for
January 5 "En Effeuillant la Marguerite,"
starring Brigitte Bardot .
St. Denis
and Bijou theatres reported large audiences
for the musical. "Comtesse Martiza"—The
Michel Costom's Canadien, Laval and Plaza
also reported continued huge success with
"La Francaise et I'Amour."
"Gay Purr-ee," which features the voices
of Judy Garland and Robert Goulet, will be
presented at the Palace Theatre during
Christmas week, December 21 to 27. Children
will be admitted
. Films' "Et
Dieu Crea la Femme," starring Brigitte
Bardot, was reported breaking boxoffice
records all through Quebec province. During
a weekend at the Vimy Theatre at St.
Georges-de-Beauce, fans jammed the Vimy
to capacity. Reports said that with 600 persons
seated at each showing, more than 900
had to wait for another date of showing.
"Et Dieu Crea La Femme," in a grand
swing around the province, appeared in the
Laurier at Victoriaville, the Royal at Di-ummondville.
Pigalle at Thetford Mines,
Cinema de Paris at St. Hyacinths and in
the Sallaberry at Valleyfield.
The Warner Bros. Welcome to Razz sales
drive, honoring the company's new sales
manager, is achieving outstanding results,
the local office reported. The drive
started at the beginning of September, and
a special week—January 27 to Febi-uai-y 2
will wind it up . evening performance
of "The Longest Day" at the Seville
Theatre December 6 was taken over by the
Mont Royal Fusiliers under the patronage
of Pierre Sevingny, associate minister of
defense. The Fusiliers, one of Canada's
oldest and most valorous regiments, is affiliated
with the York and Lancaster regiment
of England, and is commanded by Lt.
Col. Guy Levesque, Maj. Pat Desgiosillers
with Maj. Richard Genin as president of
the mess.
Jean Pierre Desmarais of Select Films was
in the Lake St. John district . at
the exchanges were Paul Dussault of the
Royal Theatre, Donnacona; Julien Gilbert
of the La Sarre at La Sarre; M. Hotte of
the Commodore at Cartiei-ville; H. David of
the Viau, Port Viau; J. Massicotte of the
Palace, Granby. and A. Robert of the Labelle.
Labelle.
K-8
i Starts Children's Series
B From New England Edition
» WORCESTER—Leo Lajoie, manager of
the Capitol Theatre,
g
downtown first-run,
!& opened a series of children's films, charging
^ 50 cents regular admission and only 25
» cents to all patrons bringing clipping of
OUTREMONT, QUE. S newspaper ad. The programs, screened at
1 p.m. on Saturday, feature a
I
minimum of
S a half-dozen cartoons, an eight-part serial
a (one each week, of course) and a fulla
length attraction. The Capitol is part of
&!i^»&i&&^ New England Theatres.
BOXOFFICE December 17, 1962

F. G. Spencer Heads
National Committee
TORONTO—The new officers of the National
Committee of Motion Picture Exhibitors
Ass'ns of Canada, elected at the recent
convention here:
Honorary chairman. Morris Stein, Toronto:
chairman, F. Gordon Spencer, St.
John: first vice-chairman, Gaston H.
Theroux, Montreal; second vice-chairman,
WilUam Johnston, Yorkton, Sask.; third
vice-chairman. G. B. Markell, Cornwall,
and secretary-treasurer, H. C. D. Main,
Sutton, Ont.
Elected at the 13th annual convention of
the Motion Picture Industry Council of
Canada were: honorary chairman, J. J.
Pitzgibbons, Toronto: chairman, Frank H.
Fisher. Toronto: first vice-chaiiTtian, Peter
S. Myers. Toronto; vice-chairman for western
Canada. Harry Prygrocki. Winnipeg,
and eastern vice-chairman, William Summerville.
The executive secretai-y is Arch
H. JoUey, Toronto.
Portland Theatres Test
Couples' Bargain Price
From New England Edition
PORTLAND — Two downtown theatres.
the Strand and Empire, are experimenting
with a downtown shoppers special policy on
Thursday nights, when the principal stores
are open until 9 o'clock.
Between 8:30 and 9:30, the Strand and
Empire are admitting both husband and
wife for 90 cents. The same plan applies to
a boy and his date.
Joe E. Brown Wins
'Mad World' Role
MERRY CHRISTMAS
From Western Edition
LOS ANGELES—The script for Stanley
Kramer's "It's a Mad, Mad, Mad, Mad
World" called for a character actor to play
an executive with a predilection for putting
his foot in his mouth. The role—giving an
actor with a huge oral capacity an opportunity—went
to Joe E. Brown.
and
HAPPY NEW YEAR FROM THE BIG "4"
^ssss\\\Mif///^figg^ I
ASTRAL FILMS LTD.
WATCH PROJECTION IMPROyE
^ Technikote £
S" PRODUCTS SSS
^ Now! -The Only
ANTI-STATIC SCREEN ^
MONTREAL
W. ELMAN
BERT FRANK
Available frorn your authorized
Theatre Equipment Supply Dealer:
5800 MONKLAND AVE.
Export—Westrex Corp.
TECHNIKOTE CORP. 63 Seobring St., B'klyn 31,3, NY. I
^S XR-171 PmH • Repels Dust N^
MAURICE ATTIAS
TED ATKINSON
PH. 488-9151
MONTREAL
MONTREAL
Wishing All Business
Acquaintances and Friends
MERRY CHRISTMAS and
HAPPY NEW YEAR
GEORGE PANOS
? Montreal
I
I COMPUMENTS OF THE |
SEASON
I
from .8
HERMAN VOSBERG |
Twentieth Century-Fox §
Film Corp.
I
S
Montreal
i
S
'^-
Seasons
Greetings |
BILL YOUNG
I
Paramount
I
Film §
I
Services Ltd.
S
9 MONTREAL
i
t
I
I
:S
.«
i
I
SEASON'S GREETINGS
S from Jj
I
|
MAX VOSBERG |
Metro-Goldwyn-Mayer Pictures §
i
of (Canada) Ltd.
| % I BOXorncE
i ^
MONTREAL
i I Montreal
* f
I
I
f
CHRISTMAS GREETINGS
TO ALL MY FRIENDS
% IN THE HLM INDUSTRY
f
I
JACK KORMAN
GARDEN THEATRE
I
% LAVAL WEST
I f Thanks ... and All
I I Good Wishes
I I JULES LaROCHELLE
BOXOFFICE :: December 17, 1962
K-9

MONTREAL .^CCldOlt Se 6
Lfreetin^d
Montreal
^eas^on'g (©reetingsi
JOHN CORNFIELD
the florist catering to the
film industry
MONTREAL
5518 Monkland Ph. HU 8-2587
Q' reetlnaA
ARMAND COURNOYER
Sales
Representative
United Artists Corporation Limited
MONTREAL
WISHING ALL FRIENDS |
EXHIBITORS and DISTRIBUTORS f
A Very MERRY CHRISTMAS and
HAPPY NEW YEAR
HERB FRANK
United Artists Corporation Limited
I MONTREAL |
§ Meilleurs Voeux K
L'AFFICHE FRANCAISE LIMITEE |
MAURICE FONTAINE
geront
Fournisseur publiciste des theatres
depuis 1935
g 225S West Hill Montreal HU 1-0328
MEILLEURS VOEUX
A TOUS MES CLIENTS
Andre Monette
COMPAGNIE FRANCE FILM
MONTREAL
sCa«SJr««S[

MONTREAL s.eudon & \JlftiKl.vrHA,0 weetlnad MONTREAL
''fi^a^ia-'aai'iiiaKisiSiia^^
Best Wishes
BERT MASON & SON REG'D
i 2120 Crescent St.
I VI 9-4201
i
rent & projection
service
Montreal, P.Q.
i>^»;!Kis.:$;i»iSiiiaJ;^!»JC^^
MERRY CHRISTMAS and
BEST WISHES to
All Our Customers and Friends
MONTREAL POSTER
|
EXCHANGE
Limited
2255 Westhill Ave. Montreal |
|
|
|
|
^
f
I BEST WISHES FOR THE I
I
HOLIDAY SEASON
I
I
|
I James Baird Limited
1
I Films Delivery
I
MONTREAL
I Best Wishes f
t
.1 MICHAEL J. ISMAN I
I
« Mfg's Agent
I
|
1 1585 Roberval Ave., Montreal |
i
I
I
I
I
I
N.D.G. PHOTO SUPPLY INCORPORATED |
5488 Sherbrooke St. West |
1197 Phillips Place I
I MONTREAL I
I
I Comphments I
I
I
of the
I
Season |
I MONTROSE THEATRE I
I
i
I
k|
I
I
JOYEUX NOEL
BONNE ET HEUREUSE ANNEE
ROMEO GOUDREAU - ELOI CORMIER
Manager Sales Representative
Paramount Film Services Ltd.
MONTREAL
I Season's Greetings I
§:
From S
I
Cine-France Distribution, Ltee.
|
r6 Distributor of the best French films S
a-
f
I 16mm and 35mm f
S 690 Lagauchetiere West Ph. UNiversity 6-3781 f
| § MONTREAL f
i
I
;^ii!SA&M^iss«iaJPsiaii«s^!eM^i^^
I
I
I
I
I
JOYEUX NOEL
BONNE ET HEUREUSE ANNEE
A TOUS NOS CLIENTS
PAUL VANIER
CINE-FRANCE DISTRIBUTION, LTEE.
ft; 690 Lagauchetiere Ouest Ph. UNiversity 6-3781
I
MONTREAL
syjaJt^igjSsisj^isisAiiei^^^
K^reetinad
?///
PIERRE DANSEREAU
Empire Universal Films, Ltd.
Sovereign Film Dist. Ltd.
MONTREAL
BOXOFFICE :: December 17, 1962

'Bounty Attracting Toronto Crowds
Despite Adverse Weather, Shopping
TORONTO—In spite of foggy weather
and the Christinas shopping spree,
"Mutiny on the Bounty" still ruled the
roost with a hefty gross in its third week
at the University. "Gay Purr-ee" was the
only new picture at major theatres and it
was nicely above average at the Hollywood
while "Barabbas" was still a draw in its
tenth week at the Carlton. "What Ever
Happened to Baby Jane?" earned a fourth
week at the Imperial.
(Average Is 100)
Corlton BoTobbos (Col), 1 0th wk 105
Eghnton The Wonderful World of the Brottiers
Grimm (MGM-Cincrama), 17th wk 100
Hollywood Goy Purr-ee (WB) 110
Hylond—The Best of Enemies (Col), 4th wk 100
Imperial Whof Ever floppened to Boby Jane?
(WB), 4th wk 100
Loew's The Monchurion 100
Candidate (UA), 5th wk.
WINNIPEG
^^^^w:^^:^^^^^^^^:
WINNIPEG
'^^^^.
1 SEASON'S GREETINGS I
AND
I
BEST WISHES FOR THE NEW YEAR I
TO MEMBERS AND FRIENDS
|
CANADIAN PICTURE PIONEERS |
WINNIPEG BRANCH |
% HY SWARTZ DAVE WOLK
|
2 President Secretary-Treasurer |f
I
A. HENNE tf
a Vice-President S=
Compliments of the Season I;
.1 BEST WISHES FOR A HAPPY NEW YEAR
g Officers and Directors
WESTERN THEATRES LIMITED
I
I
% Winnipeg, Canada g
MANITOBA MOTION PICTURE 1
EXHIBFTORS ASSOCIATION
|
extends %
BEST WISHES
to
ALL MEMBERS OF THE
MOTION PICTURE INDUSTRY
I
I
|
I
f Happy Holiday Season g
ft and %
S Best Wishes for the New Year
'^
From the Management and Staff of the
f
MAIN STREET THEATRES LIMITED
§ operating
I
STAHLAND AND REGENT THEATRES
I
ALSO FOX BILLIARDS
| BOB HURWITZ
« General Manager
I WISHING ALL OUR |
I FRIENDS, CLIENTS, DISTRIBUTORS |
I A VERY MERRY CHRISTMAS AND A |
HAPPY NEW YEAR
I
ASSOCIATED THEATRE |
SERVICES CO. 1
207-261 Fort St. Winnipeg, Canada
|
Barney Brookler Mrs. E. Cherney S
|
? Best Wishes from
I
I
I
GENERAL SOUND AND
THEATRE EQUIPMENT LTD.
102-313 Donald St.
^ Commercial Sound and P.A. Systems \
% Theatre Supplies of all types and :||
5 Canadian Distributor for Xenon Lighting. \
-. - xB?SrB!!5r«^Srs?sr«*Sr8i?Sre^^
COMPLIMENTS
OF THE SEASON
ASTRAL FILMS LTD.
BOB SHUSTER JEAN CARLTON
I
I
|
WINNIPEG
f
I
I
|
I
I
I
MERRY CHRISTMAS
A HAPPY NEW YEAR |
TO ALL OUR CUSTOMERS & FRIENDS
|
I
SERVICE CONFECTIONS, LTD. |
I SUPER PUFFT POPCORN, LTD.
|
I
(Western)
|
% WINNIPEG, CANADA |
% ROSS CAMPBELL FRANK STREAM |
i;ssr«!!w«?srBiSreS!*ciSrt!!Sr«^
|
K-12 BOXOFTICE December 17, 1962

—
—
—
——
—
—
—
—
Nortown—My Geisha (Para), moveover 100
Tivoli—West Side Story (UA), 30th wk 100
Towne Boccaccio '70 (IFD), 8th wk 100
Mutiny on the Bounty (MGM), 3rd wk. 120
University
Uptown Period o» Adjustment (MGM), 3rd wk. .100
Topline Product Pulls Well
In Montreal First Runs
MONTREAL—Leading motion picture
houses here pulled fairly well at the boxoffice
in the week under review, with a
number of good holdovers of some weeks
duration and new film. At the Alouette.
"Mutiny on the Bounty" was well patronized.
Alouette Mutiny on the Bounty (MGM),
3rd wk Excellent
Avenue Love and the Frenchwomon (5R), 7th wk Good
Capitol— Requiem for a Heavyweight (Col),
2nd wk
Cinema Ploce Ville Mane
Good
Boccaccio '70 (IFD),
loth wk Good
Dorval Theatre (Red Room) HMS Defiont (Col) Good
Dorval Theotre (Salle Doree;
.Good
Gigot (20th-Fox) .
Impenal—The Wonderful World of the Brothers
Grimm iMGM-Cineromaj, 18th wk Excellent
Kent The Sky Above—the Mud Below (IFD).
2nd wk Good
Loews r
(Bood
Thonk o fool (MGM)
Palcce What Ever Happened to Baby Jane?
(WB). 4th wk Good
Seville The Longest .Good
Day (20th-Fox). 5th wk. .
Snowdon Long Day's Journey Into Night (IFD),
4th wk Good
Westmount A Kind of Loving (SR). 3rd wk Good
'Sky Above' Holds Over
In Spotty Vancouver
VANCOUVER—Business the past week
was mostly on the "fair" side, with holdovers
simmering down and new films very
spotty. Best was "The Sky Above—the
Mud Below" which was holding over. A
return of "Rear Window" was only fair.
"The Wonderful World of the Brothers
Grimm" in its 16th week was holding firm.
Capitol Two Weeks in Another Town (MGM). .Fair
Orpheum Rear Window (Paro), reissue Foir
Plozo The Monchurion Candidate (UA), 3rd wk.,
moveover
Fair
Stanley— Boccaccio '70 (IFD), 4th wk Fair
Strond The Wonderful World of the Brothers
Grimm (MGM-Cineramo), I6th wk Average
Studio The Sky Above—the Mud Below (IFD),
3rd wk Good
Vogue Tiara Tahiti (UA) Moderate
ST. JOHN
ST. JOHN
Most of the Maritime Drive-In Theatres
ARE SUPPLIED WITH
TRAYS POPCORN BOXES
CHIP BOXES-HOT DOG HOLDERS
MANUFACTURED BY
MARITIME CARTON & ENVELOPES CO., LTD.
ALBION STREET SAINT JOHN, N. B. OXFORD 693-2894
^
FRANKLIN & HERSCHORN Ltd.
Season's Greetings %
MITCHELL FRANKLIN, President
PETER HERSCHORN
SAMUEL A. BABB
Saint John, N.B.
Halifax, N.S.
Dartmouth, N.S.
Sydney, N.S.
SfSjr«?sr«!^rs»Sjre»Sjr«»Srs:!*ea5^
McCAIN FOODS LIMITED
EAST FLORENCEVILLE, N. B.
SUPPLYING DRIVE-IN THEATRES
FROM COAST-TO-COAST
BETTER TASTING
OIL BLANCHED, FLAVOR-FROZEN
FRENCH FRIES
WITH THE SUPERB,
tK3r«ti«sir«*«sJr«!?5r«?^^
?3Bssj^jsg?3«s:a5!S=!!SS;!K?SK?j5g?55gisgEJS5 jags !SS?3as? sag? 5as5 sag?Sg?SS
BEST WISHES
TO ALL OUR FRIENDS & CUSTOMERS
IN THE MARITIME TERRITORY
FROM
MARITIME POSTER
EXCHANGE LTD.
1G2 Union St. oxford 693-9275 I
Scdnt John, N.B.
5?s:gl5agE5as!sss;ag^:sagi5af^5ag5:iaaj!SS5SS!a^sss5ag5j!s?5!S5SgiSK5SK55a>5s
k I MARITIME MOTION PICTURE
EXHIBITORS ASSOCIATION
President
Vice-Pres. for N.B.
Vice-Pres. for N.S.
Vice-Pres. for PEI
Treasurer
Secretary
Executive Secretary
—A. J. Mason
—F. G. Spencer
—F. C. Leavens
—B. H. Yeo
— -Mrs. Helen Nesbitt
—Ellsworth Whittle
— J. McDonough
BOXorncE December 17, 1962 E-13

K^reeiinas weetlnaA
saint iohn
toj9«iJO*JO*ia^J^s^«i3*ljS^Vi.i»Si^tIJa.v^^
The Season's Best
Season's Greetings
I
^
From the
^ SAM BABB
I
% I BOXOFFiCE t I CANADIAN PICTURE
samt John |
|
PIONEERS (MARITIMES)
S Season's Greetings
I
| | Season's Greetings
M If
tfc* ^ e a irom
CAPITOL THEATRE
MICKEY KOMAR
j j
HALIFAX, N. S. I I
°^d Staif
I I WARNER BROS. PICTURES
"FAMOUS PLAYERS SHOWPLACE |
|
DIST. CO., LTD.
f
OF THE MARITIMES" | I Samt John, N.B. |
Comp2imen/s of fhe |
|
Holiday Best Wishes
Season I I ,.
S » r rom
^'°""
I. I. DAVIS I
and Staff |
UNITED ARTISTS CORP. LTD. |
I
I
I
|
BOB PACEY
^j^ g^^PP
TWENTIETH CENTURY-FOX
CORPORATION, LIMFTED
|
1 Saint John, N.B. | | SAINT JOHN, N.B.
* f ft
Season's Greetings | |
best wishes for the |
NORMAN SIMPSON
I 1 holiday season I
| ^,^ ^^
I f S
and Staff f j o. « "S'
§ S and Staff ^
I i
Paramount FUm
I
Service |
M-G-M Pictures of (Canada) Ltd.
|
|
Saint John, N.B. |
Saint John, N.B. |
|
sA §
Besf vvisnes
I | holiday best wishes I
TO ALL OUR FRIENDS & CUSTOMERS I I |
IN THE MARITIME TERRITORY |
from 1 «
« i VINCE WINCHESTER | I
and Staff % f
Kk ^ Empire Universal Films Ltd. SI c-
Saint John, N.B. |
^ I
|
|
LOU J. SIMON |
°"' ^'°''
Columbia Pictures of Canada Ltd.
• , t i
^°hn,
ikt ti
N.B.
2°^'''*
^
K-14 BOXOFFICE :: December 17, 1962

TORONTO *^ei '^-jecidon 6 Ljteetb inad
TORONTO
TO ALL OUR FRENDS
#^/ four ChristniM
i
be "bubbling" over with happiness ^
Foar Xew Fear
i
o "fountain" of prosperity §
FROM EVERYONE AT
1590 O'CONNOR DRIVE TORONTO 13
Season's Greetings
| |
From Si
^
JACK A. FROST
f |
OF CANADA COMPANY S
|
DETROIT AND TORONTO
| I
RENTALS OF ALL TYPES OF LIGHTING i ^'
For i I
STUDIOS—MOTION PICTURE THEATRES | |
Bill White, Canadian General Manager ^ S
S 6 Shawbridge Ave. Toronto 18, Canada jt
K rp.,..., M- nci^^^t
^
Telephone No. BElmont 9-11 2-1145 4"; 3 K
Season's Greetings
Theatre Confection Limited
Servicing Theatres
From Coast to Coast
Montreal—Toronto—Winnipeg
Vancouver
s.eadon 6
FROM
Q' reetlnas
THE RANK ORGANIZATION IN CANADA
« • THE ODEON THEATRES (CANADA) LIMITED »
I • RANK FILM DISTRIBUTORS OF CANADA LTD. S
BOXOFHCE December 17. 1962 K-15

OTTAWA
I
Continued from page K-1)
the intensive campaign by the Ottawa
Theatre Managers Ass'n headed by Charles
Brennan, manager of the Famous Players
Regent.
Ottawa people seem to favor British film
comedies, the teamed Elmdale and Somerset
having; held "Carry On Cruising" for a
second week while at the dual Elgins
"Waltz of the Toreadors" was held a second
stanza and "The Best of Enemies" was
held for a sixth week ... In Cornwall, G. B.
Markell of the Capitol and Palace is selling
Famous Players books of tickets for Christmas
gifts at both boxoffices and has also
\ a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. ..
3750 Ookton St. • Skokie, Illinois
ENDLESS
HUSH WnMH
BURNS THE ENTIRE
POSITIVE ROD ^B^^^^^^H
Sove Corbon ^^1 ^^^^^^H

Ontario Exhibitors
Seek Censor Lists
TORONTO—Ontario exhibitors, through
the provincial MPTO, have asked the censor
board to continue distribution of its
monthly release on film classification.
The request was made at the recent convention
of the Motion Picture Theatre
Owners Ass'n of Ontario. It was pointed
out the theatremen need the classifications
to guide them in their bookings.
It was reported that the censor board
discontinued general distribution of the
monthly release on November 1. If the
board is not going to resume the practice,
it suggested that such classification lists be
prepared by the MPTO office and sent to
members.
All 12 directors on the board were reelected
at the annual meeting of the
MPTO: David Axler, Jack Clarke. Louis
TORONTO
GREETINGS
. . . and best wishes to our
many friends throughout the
motion picture industry.
Consky of Haliburton. Harvey Hunt,
Lionel Lester. H. C. D. Main, Hairy S.
Mandell. G. B. Markell of Cornwall. Casey
Swedlove of Ottawa. William Summcrville.
John Weiser of Oshawa and M. W.
Zahorchak of St. Catharines. They will
elect the association officers.
No Theatre Proposals
In Throne Speech
TORONTO—The traditional speech from
the throne at the opening of the fourth session
of the 26th Ontario legislature contained
no reference to plans for any measures
which would benefit theatres. Bills
can be introduced anytime during the session
at Queen's Park which is likely to extend
until April.
Considerable discussion took place at the
recent trade conventions here of requests
to the Ontario government for amendments
to the theatres and assessment acts and
for abolishment of the amusement tax.
The MPTOA meeting received a report
which said the association had asked for
the dropping of the citizenship requirement
for applicants of theatre licenses as imposed
in the theatres act. The deputation
of the association has also requested removal
of clauses which are now obsolete
because of the use of safety film for perfoi-mances.
The report of the assessment act committee
told of the association move for revisions
which would bring financial relief
to owners of closed theatres on which valuations
for taxation purposes are still in full
effect.
In connection with the levy on admissions
under the hospitals tax act, a concession
was gained a year ago but the Ontario
association still sought total cancellation
of the ticket tax to ease the burden of
exhibitors.
The opening speech did announce legislation
for a medical health insurance plan,
pensions for workers who change jobs and
creation of a provincial council for the arts.
M. Loew's Profit $107,018
TORONTO—The annual financial statement
of Marcus Loew's Theatres showed a
net profit of $107,018 for the fiscal year
ending August 29. The fire last April in
Loew's Uptown here resulted in a net loss
of only $4,416. In Ontario the company
operates two theatres in Toronto and one
at London.
Fog Closes Drive-In
TORONTO—For probably the first
time
in Ontario an ozoner had to close down
because of fog when the Skyway Drive-In
at nearby Hamilton, a Famous Players
unit, had to call off the opening night of
"That Touch of Mink." Manager Al Ford
said it was impossible to see the screen.
Sunday Movies Win
22 Votes, Lose Ten
TORONTO—The motion picture industry
counted up mostly victories in the civic
elections. When the votes were tabulated,
no less than 22 municipalities had approved
Sunday performances in commercial theatres,
including the cities of Ottawa and
Hamilton, and only ten, mostly smaller
communities, had turned down the proposition.
Previously, 57 communities in the province
had okayed Sunday movies, making a
total of 79 cities, towns and townships
•
Continued on page K-19i
TORONTO
Reason's |
(greetings^ |
from
Canada's
I
|
Theatre
t
|
Supply
House
t
SI
IS
t
t
i
General Sound |
& Theatre Equipment
|
Limited,
| e
I
t
Saint John, Halifax, Montreal, §
sii/vitpstgi
Stjn^
CONTRACT
DIVISION
Six 'Almost Angels' Weeks
TORONTO—A first-run surprise here
has been recorded by the Capitol, a Famous
Players unit in the north side. "Almost
Angels" was held for a sixth week.
Toronto, Winnipeg, Regina, g
t
Calgary, Edmonton S
and Vancouver.
te
HALIFAX
MONTON
WB's "Youngblood Hawke" will be filmed
in Kentucky where the early scenes of the
5tQ,.y take place.
BOXOFFICE December 17, 1962 K-17

. .
. . . The
. . The
TORONTO
prank H. Fisher, general manager of Odeon
Theatres, has retired as first assistant
chief barker of the Variety Club and
George Altman, who had been second assistant,
has become chief barker for 1963,
succeeding Lionel Lester. The new assistants
are Robert R. Hall and Hugh Walker,
with Andrew Rouse as property master and
Sam Shopsowitz again the dough guy. The
canvasmen are A. E. Brown, Jack Bernstein,
Wally Crouter, George Heiber and
Donald Summerville. The latter will be the
mayor of Toronto in 1963-64 . . . Mayor
Nathan Phillips, who will step from office
fo our many friends in fhe
December 31, has issued a proclamation for
the observance of December 26 as Boxing
Day a public holiday, which adds another
day for the closing of business.
A rickshaw has been stolen twice from a
local restaurant since Manager Len Bishop
of the Hollywood borrowed the two-wheel
vehicle for a street stunt during the engagement
of "My Geisha." Said Bishop; "I
guess I gave it too much prominence" .
Odeon Theatres hosted a preopening party
for its Bay Ridges Drive -In near Pickering
between Highways 401 and 2 just east of
motion picture industry §
i
EMPIRE-UNIVERSAL-FILMS
LIMITED
i
HEAD OmCE — 277-279 VICTORIA ST., TORONTO 2 «
Distributors of: Universal-International Pictures—Walt Disney Productions «
WINNIPEG, MAN.
Colony Street
|
|
metroirolitan Toronto. The invited guests
were treated to a cocktail party and there
was an inspection of the new theatre.
Dr. Bruce Sloane is the chairman of a
committee at Kingston, which has organized
a campaign to raise $118,500 for
the restoration of the Grand as a community
theatre. Famous Players closed the
theatre about 18 months ago after operating
it for years. Incidentally, Kingston
voted for Sunday movies, which should
benefit the PPC Capitol, the Odeon and
Biltmore . first children's show of
the Christmas season was arranged by
Manager Bill Burke of the Capitol in
Brantford for Saturday i8). Featuring "The
Three Worlds of Gulliver," the sponsor was
a Brantford store which distributed free
tickets to juveniles.
Visitors included Joseph Pasternak, the
producer, who visited relatives, Mr. and
Mrs. Eugene Decker: Ben Lyon, the screen
star who has spent most of his career in
Britain, and Veronica Lake, retired since
1951. Pasternak said he is still fond of the
former child star he discovered, Deanna
Durbin of Winnipeg, now living in France
gala premiere for "The Longest
Day" scheduled for December 20 at the
Famous Players Tivoli, managed by Fred
Trebilcock, is being sponsored by the
Variety Club, with proceeds to be turned
over to the Variety Village School. The
public engagement opens on the 21st as the
attraction for the holiday season.
Jeffrey Hunter Finishes Role
From Eastern Edition
ROME — Jeffrey Hunter has completed
his starring role in "Gold for the Caesars"
with Joseph Fryd producing for MGM.
Andre de Toth directed the color period
film based on Florence A. Seward's novel
of the same name. Prior to his return to the
U.S., Hunter will do a series of exploitation
projects in connection with his role in
"The Longest Day" presently showing at
the Carthay Circle in California.
TORONTO
TORONTO
I *^ea6on d L^reetlt Unas
FROM
CANADA'S MOST PROGRESSIVE DISTRIBUTOR
ASTRAL
FILMS LIMITED
K-18 BOXOFTICE :: December 17, 1962

. . The
Sunday Movies Win
22 Voles, Lose 10
I
Continued from page K-17i
which have legalized showings on the Sabbath
in the last year or so.
In Ottawa, the Canadian capital city,
the vote was 55,115 for and 35,099 against.
The count in Hamilton was 45,128 to 27,-
778. All except one incorporated suburb
joined Toronto, which has had Sunday
shows since July 1961, for Sunday screen
entertainment.
Two townships adjacent to Ottawa,
Gloucester and Nepean, also voted to revise
the Lord's Day regulation.
Voting in favor of Sunday shows were
Ottawa, Hamilton, Kingston, Sarnia, St.
Thomas, Woodstock, Welland, Grimsby,
Newmarket, Prescott, Southampton, Campbellford,
Glencoe, Gloucester. Nepean,
York, North York, Scarboro, Etobicoke,
New Toronto and East York.
Those against were: Gait, Guelph,
Kitchener, Peterborough, Bracebridge,
Lindsay, Orillia, Tillsonburg. Trenton and
Weston.
There was also much satisfaction in the
result of the mayoralty vote in Toronto for
the next two years when Donald Summerville,
member of a prominent theatre
family, defeated Mayor Nathan Phillips
118,196 to 48,163. Phillips had held the office
for eight years.
Dick Richman Joins WB
From Eastern Edition
NEW YORK—Dick Richman, most recently
regional advertising and publicity
manager for 20th Century-Fox, has been
named central division field representative
for Wamer Bros, by Richard Lederer,
director of advertising and publicity. Richman,
who will report to Ernie Grossman,
WB exploitation-promotion manager, will
make his headquarters in the Dettxjit exchange
and will supervise advertising-promotion-exploitation
in Cleveland, Indianapolis,
Cincinnati, Pittsburgh and Louisville.
VANCOUVER
HU officers of British Columbia's theatre
employes union were re-elected, the list
being headed by Doug Calladine, president.
Gordon Nelson of the Dominion Theatre
floor staff was re-elected vice-president of
the union . projectionists local will
meet Sunday and it looks like the same officers
will get another term, except that a
replacement must be chosen to fill the
position of Stan Scalon, who died after a
long illness.
.
Trans-Canada Films will hold open house
at the new studio it built on the site of its
former film exchange at Burrard and Davie
streets in downtown 'Vancouver
Bielby, assistant manager of the
. . Ted
Famous
Players' Strand, is on a delayed vacation at
Miami, Fla.
Harry Howard, president of the Vancouver
branch of Canadian Picture Pioneers, has
returned from the organization's annual
(Continued on following page)
VANCOUVER
VANCOUVER
5Sr«!Sr«s?Sr«!Sr«sSr«?««iSre^^
Season's Greetings
To My Friends in Show Business
From
CHARLIE-EARL
PACIFIC SUPPLY CO.
New Address
22 Water Street Vancouver 4, B.C.
Phone Number Remains MUtual 3-2736
s?sjrci*wsi«?si«3«?*«

. . Arthur
V ANCOUVER
'Continued from preceding pagei
Torontx) meeting. He got good news on his
return, learning that the Aluminum Co. of
Canada had outlined plans to build an $80
million pulp and paper comple.x at Kitimat
in northern British Columbia. Howard
owns the 700-seat Nachako Theatre, the
only amusement place in the backwoods
company town of 8.000 residents.
The Sunday movies vote received a lot of
publicity ahead of the balloting, which was
due to take place Sunday i9.i The British
Colombia Exhibitors Ass'n members were
hopeful the proposition might carry this
time.
Christmas shopping and bad weather conditions
were keeping grosses down at the
city's first-run theatres. Also contributing
to the nominal drop were holdovers and
BUSINESS OPPORTUNITIES
For Rent or Sols: 24 lully equipped
Brunswick lanes, well established operating
business, choicest location. "LaSalle,"
945 Granville Street, Vancouver, B. C.
movcovers. "The Sky Above—the Mud Below"
was topping the theatres showing
single features, while "Rear Window," a rerun,
did the best downtown. "Tlie Wonderful
World of the Brothers Grimm" held
steady in its 16th week in Vancouver.
Tommy Cook, retired Odeon circuit manager,
is spending the winter with his son in
. California Crutz, retired pro-
.jectionist, is parttime doorman at the
Odeon Plaza, a downtown house . Art
. .
Graburn. manager of the Lux, is now secretary
of the Vancouver branch of Canadian
Picture Pioneers, filling the post made
vacant by the death of Steve Rolston.
Fifth 'Long Day's' Week
TORONTO— "Long Day's Journey Into
Night" continued for a fifth week at the
International Cinema, while the dual Little
got a second week on "Through a Glass
Darkly" in one studio and brought in "Last
Year at Marienbad" for the other section.
The Christie and New Yorker cinemas
teamed up for "The Season of Love," to
which was added "The Most," a documentary
short produced by a Toronto enterprise
which was a festival winner at San
Francisco. The Savoy Cinema presented a
double consisting of "Victim" and "The
Rough and the Smooth," and the Park took
a week with "The Admirable Crichton."
The Kent held "A Taste of Honey" and
"Quartet" while the Metro featured "Nights
of Rasputin."
Two-Way Campaign Under
Way Behind 'Barabbas'
LOS ANGELES—Arthur Manson, campaign
coordinator for "Barabbas," speaking
to a group of .southland exhibitors following
a luncheon hosted by Norman Jackter. Columbia
western division manager, said there
were two campaigns within the selling
structure for the picture, as opposed to the
usual one-dimensional approach. He explained
that in addition to the big sell to
the general public, the campaign had the
advantage also of a built-in religious appeal.
The campaign, he continued, began a year
and a half ago in a step-by-step process of
acquainting the religious community with
the facts of the "Barabbas" filming. An
initial mailing of the Par Lagerkvist novel
on which the film is based, was sent to top
churchmen, editors of religious publications
and religious editors of newspapers. Later
a mailing of a specially created production
book and early London review of the picture
were sent to the same list.
Producer Heitnan Cohen is utilizing
facilities at Producers Studio for filming
AA's "Black Zoo."
VANCOUVER
VANCOUVER
Dominion Theatre Equipment
Company Ltd.
970 Dovie St. Vancouver 1, B.C., Canada
CANADA'S OLDEST ESTABLISHED THEATRICAL
SUPPLY HOUSE.
OVER 41 years serving the trade!
Deal with confidence when purchasing anything in the
!6mm or 35mm line. Get our prices first and save money.
LARGE INVENTORY OF USED THEATRE CHAIRS—
FOLDING CHAIRS. ALL MAKES OF 35mm MACHINES,
ARC LAMPS, RECTIFIERS, LENSES for CINEMASCOPE
—RCA— 16mm SOUND PROJECTORS* SCREENS ETC
SINCERE GREETINGS FROM OUR STAFF.
DAVE FAIRLEIGH, MANAGER
ORPHEUM Theatre
Season's Greetings
and
Best Wishes
From
IVAN ACKERY
Vancouver, B.C.
s.eudon 5 Q'^reetinaS
di
f'
FROM
TRANS -CANADA FILMS
LTD.
916 Davie St. Vancouver, B.C.
WALLY HAMILTON AND STAFF
'S
Season's Greetings
JACK DROY
BOXOFFICE Representative
Vancouver
K-20 BOXOFFICE :: December 17, 1962

• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Saucy Comedy Given Fine
It's Here Promotion
"Waltz of the Toreadors." English-made
film starring Peter Sellers and Frenchborn
Dany Robin, concerns a frolicsome
general who decides to consummate his 17-
year affair with a beautiful Frenchwoman.
It treats the sex theme in the light,
humorous manner which the English do
very well.
R. G. Honeyman, manager of the Odeon
Theatre in Ayr, got two weeks out of the
film by a campaign designed to let everybody
know that "Waltz" was in town. First
was a contest in the Ayrshii-e Post in which
entrants were asked to point out seven small
differences in two look-alike drawings of
Sellers, the general in the film. A camera
was the first prize. Entries had to be on
forms which appeared in the Post three
consecutive weeks.
Quad cards (40x30) were set at gas stations,
garages, a number of shops, hotels,
factories, bus and railway stations and in
several parks. Imprinted bags were distributed
at six gi-ocei-y stores.
Newspaper ads featured this copy, with
a head of "General" Sellers: "Goodness
Gracious, they've slapped an 'X' certificate
on me memoirs! . . . SELLERS
sauciest and funniest."
at his
14 California Showmen
Win 'Venus' Citations
Newton P. Jacobs, president of Crown
International Pictures, announced the 14
exhibitors who won showmanship citations
Filmmaker Sheds Magic off
Beaten
Track; Benefit Works Both Ways
Appearances in the smaller cities off the
beaten metropolitan track by Hollywood
executives and producers are a beneficial
practice which works both ways, and there
should be many more of them, George
Peters, manager of Loew's Theatre in Richmond,
Va., declares.
"Hollywood's lack of contact with people
outside the big metropolitan centers has
been a tragic loss in recent years to the industry
as a whole, and especially to exhibition
on the local level," he believes. "If
more producers and Holljnvood executives
could only see for themselves the tremendous
interest generated in press, radio,
and TV circles and among local officials
and just plain people by a visit from a
personality of 'The Magic City,' we would
have not just one but several visits a
year."
BUSY DAY SET UP
Peters' observations were occasioned by a
visit of producer Joe Pasternak to Richmond
in behalf of his "Billy Rose's Jiunbo."
Peters set up a full schedule beginning at
9:30 a.m. following his aiTival at Byrd airport,
until 5 pjn. when he left his hotel to
catch a plane to Washington, D.C.
During that day he met important representatives
of the city's business and cul-
for their campaigns in behalf of "First
tural fields, besides all the working information
media people. Pasternak gave
Spaceship on Venus." The citations read:
"For his active participation and valuable
eight-odd interviews, taped and live, for
contribution toward the successful blast
radio, television and the newspaper entertainment
pages: he spoke at a luncheon for
off, from count down to orbit of Crown
International's 'First Spaceship on
Venus.' "
the drama—entertainment editors and program
managers, Chamber of Commerce officials,
the mayor and civic representatives,
The awards went to Bill Srere, Cabrillo
Theatre: Al Dumont, Aero Drive-In: Gene
and addressed the combined English and
Burgoyne jr.. South Bay Drive-In: James
drama classes of William and Mary College
at the school's Playhouse Theatre.
Caskey, Big Sky Drive-In: George Zischank.
Frontier Drive-In, and Sam Russo,
Producer Pasternak also called on Gov.
Campus Drive-In, all of San Diego, and
Albertis Harrison at the capitol building in
Robert Apple, Fox, San Francisco: John
Richmond.
Fi-edericks, Fox, Fresno; Jack McDougall,
Fox, Oakland: Phil Phillips, Crest, Reno:
A GREAT JOB!
Max Brodie, Fox, Sacramento: Jack Gimsky,
Pox, San Jose: Donald Crook, California,
Stockton, and Ken Kucera, Fox, worked Pasternak hard, and the former
As can be seen, Peters and his aides
sums it up as follows:
Visalia.
"Pasternak did a great job of salesmanship
: left a lot of the old magic behind and
National 'Money' Promotion
took with him added information to help
A national promotion for "It's Only prove that these visits are not a one-way
Money" has been arranged by Paramount street ... He is an excellent ambassador
with National Comics, publishers of the from Hollywood; his belief in the futui-e of
Jerry Lewis comic book.
our industry, his sincerity, and his faith
BOXOFFICE Showmandiser : : Dec.
17, 1962 — 201 —
Joe Pasternak addresses students at the William
and Mary College extension in Richmond, Va. His
talk came at the end of a busy day of radio and
television appearances, meetings with press folk
and Governor Harrison of Virginia on behalf of
"Billy Rose's Jumbo." Pasternak was on a 25-city
tour.
in the quality of his own product impress
even the cynics and disbelievers in the
magic of Hollywood."
Stanley Chatkin of MGM worked with
Peters on the appearance of Pasternak.
Reaches Italian Groups
For "The Pigeon That Took Rome," Ray
McNamara of the Allyn Theatre, Hartford,
Corm., mailed letters to two score Italianreligious
groups and veterans organizations,
reminding them of the occupied-city theme.
In addition, through Allen M. Widem's
Coast-to-Coast Hartford Times column, he
extended an invitation to all area veterans
who participated in the liberation of Rome
to identify themselves at the boxoffice for
free admission when accompanied by an
adult ticket-buying patron.
Pipe Tieup for 'Answers'
Bobby Darin, an "If a Man Answers"
star, has been selected as "Pipe Smoker of
the Year" by the Pipe and Tobacco Council.
A national promotion, arranged by Universal
and Romick's Tobacco Co., has been
built up around him in behalf of the film.

PROMOTION ART THEATRE STYLE:
Showman Is Judge in Divorce' Stunt-
Doggie Handouts Go to Men Only
The theatre front displays arranged by Manager Al
Bogatch at the Lido Theatre, new art house on
West Pico boulevard in Los Angeles, for the comedy,
"Divorce— Italian Style," included the above
standee, the sign-painter's conception of an Italian
chef with the handlebar moustache. Other theatre
front decorations included oval hangers on which
appeared "Salute Italia," plus a collection of several
score of coat of arms emblems, flags and
national colors on small cards, which lined tops of
the window panels at the boxoffice.
. Lido
The west coast's "newest and soon to be
the most important theatre west of New
York City," in the enthusiastic words of its
manager, is the Lido at 8507 West Pico
Blvd. in Los Angeles. It's a National Theatres
& Television operation.
Al Bogatch, the manager, became the
"presiding judge" for "Divorce—Italian
Style," a foreign comedy which he reports
came through with "fantastic business."
His promotion included a regular-size court
summons— "Pall Session 1962 . . . Summons
to Appear for a Divorce . .
Judge Bogatch,
Court, West Pico District . . .
Presiding." Inside the
summons
folder were newspaper rave quotes, title, etc.
He had a "Doggie" handout, which could
be used effectively on any picture. It's a
"For Men Only" cardboard folder 3 "2x4
inches. Through a rectangular first page
"window" there appears to be the trunk
portion of a naked woman. Besides the
"For Men Only" copy, this first page has
this: "Angela was a lady and man's best
friend."
Open up the folder and you see Angela,
a sad-faced, long-eared doggie. Copy on ^
the adjacent page: "You got a big laugh
out of this. You will get a bigger one out of
'Divorce—Italian Style' . . . Now Showing
Lido Theatre, etc."
Bogatch had male staffers dressed in
the impressive uniforms of French generals
(or is it Corsican?), tri-cornered hat and
all, during the run of this comedy.
Out front was the large cutout of the
caricature of an Italian, as reproduced
herewith.
Hanging from the marquee were oval
panels with "Salute Italia."
Around the boxoffice were many cards,
approximately 4x6, each one reproducing
a different coat of arms from Italy, national
colors, etc., thus creating an Italian
atmosphere right at the start.
For "La Belle Americane," Bogatch
dressed his staffers in French costumes,
the boys in military uniforms and the girls
in housemaid black with white aprons,
white caps, brief skirts and opera length
hose. These very-French girls were at the
door and showed patrons to their seats.
Gay Purr-ee and 'World of Comedy Win
Patrons as Whole Family Laugh Show
"Gay Purr-ee," teamed with "Harold
Lloyd's World of Comedy" to attract adults,
and advertised as the perfect double laugh
show for the whole family, got results at
the Capri Theatre in Des Moines. One
economical, yet effective, part of Capri
owner Bob Pridley's campaign on the
double bill was the distribution of eyecatching
heralds at eight elementai-y
schools in the Capri area. Because Fridley
thought the pressbook ads were too
sophisticated for his potential clientele, a
special "Gay F>urr-ee" ad with a definite
juvenile appeal was put together for the
heralds.
Responsible high school students then
manned the doors at the eight selected
schools and handed a herald to each student
en route home at the end of the
school day.
The double bill opened on Thanksgiving
Eve and the Capri offered special matinees
on the vacation days. Dates and times
were prominently displayed on the heralds.
Fridley made double use of the sheets,
with the second side advertising a kiddy
matinee for "Tarzan Goes to India" plus
ten cai'toons at his Varsity Theatre.
In addition to the heralds which were
well done and well placed, local record
shops went along with a tiein displaying
Warners' LP "Gay Purr-ee" album and
theatre placards. The records, plus passes
to the film, were awarded as prizes on the
Bill Riley children's TV program seen on
KRNT-TV in
Des Moines.
The local campaign was aided by the national
promotion with Frisky cat food tiein
(one child admitted free with a Frisky
label when accompanied by one paying
adult) . The film received an excellent review
in the Des Moines Tribune, a fitting
climax to the advance campaign.
Parachute Regiment Aids
'Moon Pilot' Promotion
"Moon Pilot" and a recruiting drive by a
parachute regiment gave each other a big
push. E. P. Wyeth of the Odeon Theatre
in Reading, England, dressed up an usherette
in an astronaut costume and had her
make the first leap from a 40-foot training
tower the regiment had set up in a downtown
car parking lot.
Local newspapers printed page-one
photos of the female "moon pilot" preparing
to make the jump with stories on the
film and the recruiting drive.
The public was invited to make the jump
from the parachute training tower, and
more than 800 persons did so.
A coloring contest wias planted in the
Reading Chronicle's children's page: a
giTiss of imprinted toy balloons was distributed;
1,000 bookmarks were given to
bookshops and the public library; 500 star
photos were given away to children, and
20 display cards were placed in schools.
'Taras Bulba' Dress Tieup
A tieup has been completed by producer
Harold Hecht with California dressmaker
Victor Most for "Taras Bulba," in which a
line of 12 di-ess ensembles created by Most
from Cossack styles from the film have
been placed on sale in more than 1,000 retail
outlets over the country. Each of the
outlets has been supplied with window and
in-store promotional material, consisting of
color photographs from the United Artists
release.
This street ballyhoo creates an image, from the cut-
out 7, which fixes the title in mind to the "big '
hand" signifying newspaper acclaim for "The Mognificent
Seven." Roy Alexander, manager of the
Odeon Theatre in Bilston, England, arranged the
stunt.
jT
202 — BOXOFFICE Showtnandiser : : Dec. 17, 1962

!
' the
. . Charlton
Girls Admitted Free If
Triplets to See 'Girls'
Eddie Miller, manager of tlie Paramount
in Buffalo, promoted a stunt on radio station
WGR through which he offered to
admit gratis all girl triplets of any size or
age to see "Girls! Girls! Girls!" The radio
copy read:
"Calling all girls. Calling all girls. Calling
all girls. That's right. Girl triplets is
what we're looking for. Girl triplets of any
size or any age. We want you to be our
guests to see Elvis Presley in 'Girls! Girls!
Girls new Technicolor movie which
starts Friday at the Paramount Theatre in
downtown Buffalo. If you qualify, all you
have to do is to send WGR a card or letter
and we'll do the rest. The address: Frank
Dill, Station WGR, 2065 Elmwood Ave..
Buffalo 7. N.Y. You don't have to do anything
else—just be a girl—and a member
of a girl triplet family."
Miller also had a contest on radio station
WEBR in which guest tickets were
offered to persons who sent in the longest
lists of pictures in which Elvis Presley has
starred.
HOW TO
KEEP YOUR
PIGEON HAPPY
IN ONE EASY
LESSON
Name-Dog Contest Wins
A Trip to Disneyland
Six-year-old Jimmy Bayer was declared
winner in a highly successful name-the-dog
contest at the Cooper Foundation State
Theatre in Omaha, Neb., for "Lady and the
Tramp." Jimmy's wimiing name was "King
Arfer" and it brought for him a jet plane
trip for two to California and a visit to
Disneyland.
The Pard contest winner said he will take
his mother on the trip, which will be made
in Januai-y. It will be a thrill for his
mother, too, who has not seen a brother in
California for 15 years. The jet trip and
$150 in spending money wUl be provided by
Swift & Co. Jack Klingel, Omaha city
manager for Cooper Foundation Theatres,
said the response for the contest was great
and had much to do with the successful
four-week run.
Lion Is Going Into Stores
With Release of 'Lion'
A national tiein with the Sterling Doll
Co. was effected by 20th-Fox whereby
replicas of the lion who appears in "The
Lion," will be featm-ed in stores across the
country. Called King Zamba, the lion,
which is manufactured in all sizes and
poses, will be displayed and sold in toy
stores and major chain outlets, including
Kresge, J. C. Penney and W .T. Grant.
Sterling Doll is cooperating on special
window displays, in store displays, newspaper
ads and giveaways on local television
programs. The film is being prereleased
at Christmas time prior to its general
February release.
You, Too, Can Write Your Own Ad Copy
The three ads reproduced above—two
2-col. and a 1-col. layout—are examples
of what can be done with pressbook material
and newspaper service mats
(usually free) in composing original ads.
These come from the Pitt Theatre in
Lake Charles, La., through the office of
Earl Perry, general manager of Pittman
Theatres, in New Orleans. The
original part of the ads, of course, is the
leading copy.
At right, top, is the front page of a
booklet made up of five 4'/4x5-inch
sheets, printed on one side and stapled.
. .
.
The inside sheets contained star illustrations
and such copy as "The 'Pigeon'
The
Hunter Heston .
Star of 'Ben-Hur' and 'El Cid' Switches
from Chariots to Comedy," with an
illustration of Heston. Some 1,500 of
these booklets were distributed at shopping
centers and at the college football
game on the Saturday before opening.
A like number of the bookmarks, also
reproduced above, were distributed at
schools and the high school football
games. Perry reports that all radio
spots were in Italian except the film
title, star names, etc. Twenty spots were
used on the day before opening. A live
pigeon in a cage, properly bannered,
was used in the lobby and in front of
the boxoffice prior and during the
engagement.
Honor Salutes to Three Texas Managers
Bounty at Philadelphia
City representative Predric R. Mann was
named an honorary captain of the HMS
Bounty, by the master of the vessel. Capt. A recent issue of Weekly Digest, Interstate
Theatres booklet for managers,
Ellsworth T. Coggins. The Bounty arrived
in the port of Philadelphia November 13 honors Jim Tharp, manager of the Bowie
to herald the opening of "Mutiny on the Theatre in Brownwood, for the high concession
average he has maintained: Till-
Bounty."
BOXOFFICE Showmandiser : : Dec. 17, 1962 -^203 —
man Bond, Arcadia at Temple, for a fine
newspaper story and art on the opening of
his operetta series, and Clay Fluker, Palace
at Corsicana, for same as Manager Bond.
Interstate operates theatres in TTexas.

s. XHIBITOR HAS HIS SAY
lABOUT PICTURESI
Good Action Program
prom start to finish. Allied Artists'
"Payroll" is action all the way, for
what I consider a very good show. The
only drawback is the British accent
(it was made in England). Even at
that, not a car drove out while this was
on the screen. Doubled with UA's
"Bandido '
(also slam full of action and
beautiful color) for a nice weekend
program. We're bucking ball games
through next March and it takes something
extra to pull them in.
Starlite Drive-In,
Chipley, Fla.
I. ROCHE
BUENA VISTA
Bon Voyage (BVi — Pied MacMunay,
Jane Wyman. Michael Callan. Deborah
Walley. Not one of the best of Disney's, but
it did get the TV plugs from Disney. Business
was mediocre because the football
season is upon us. Played Thurs., Pri., Sat.
Weather: Rain.—Albert Aguiar, Lincoln
Theatre, Lincoln. Calif. Pop. 3.200.
Greyfriars Bobby iBV)—Donald Crisp,
Kay Walsh. Laurence Naismith. This pictui-e
surprised us and did our best midweek
business of the summer. If you
haven't played it yet, it's worth a playdate.
Played Wed., Thuis. Weather:
Warm.—Larry Thomas, Payette Theatre,
Fayetteville, W. Va. Pop. 2.000.
COLUMBIA
Advise and Consent
( Col i—Henry Fonda,
Charles Laughton, Walter Pidgeon. Don
Murray. Another e.xcellent picture. Not the
type of featm-e for oui- town. Too boring.
I liked it, though. Too deep for oui- middle
class patronage. Business: Ugh. Played
Sun., Mon. Weather: Pair.—Albert Aguiar,
Lincoln Theatre, Lincoln. Calif. Pop. 3.200.
Best of Enemies, The iCol)—David Niven.
Alberto Sordi, Michael Wilding. A big boxoffice
bust; should have left it in the can.
Very little to recommend it. British humor
fails to click. Supposed to be a comedy,
and there wasn't one good laugh all the
way through. Played Sun., Mon. Weather:
Good.—Leonard J. Leise, Roxy Theatre,
Randolph, Neb. Pop. 1,069.
METRO-GOLDWYN-MAYER
Magic Boy

V
n I u
An Interpretive analysis of lay and tradepress reviews
plus and minus signs indicate degree of merit. Listings c
This deportment also serves as an ALPHABETICAL
Cinemascope; V VistnVision; 3 Supcrscope; (P' Pone
Symbol U denotes 80XOFFICE Blue Ribbon Award;
company in the order ot releose, see FEATURE CHART.
Running time 1$ in paventheses. The
3ver current reviews, upr^jted regulorly.
INDEX to fcoturc releases, re) h for
vision

REVIEW DIGEST
AND ALPHABETICAL INDEX In the summary H is rated 2 pluses. - as 2 Very Good; + Good; — Fair; - Poor; — Very Poor.
:1f
coc l>
2660 OMake Way for Lili (90)
Ad*. Or Parade
2621 Man Who Shot Liherty Valance,
8-27-62
The (123) Western Para
2677 Manchurian Candidate. The (126)
Suscense Drama UA
,
2641 Mansler. The (72) Horror Dr Lopcrt
2663

Feature productions by compony in order of relcose. Running time is in parentheses, ic) is for CinemoScope;
$) VistaVision; p Ponavision; t Tcchnirama; s Other anamorphic processes. Symbol O denotes BOXOFFICE
Blue Ribbon Award; O Color Photogrophy. Letters and combinotions thereof indicote story type—(Complete
key on next page). For review dates and Picture Guide page numbers. See REVIEW DIGEST.
Feature
ALLIED ARTISTS | U
chart
Rider on a Drad Horse

. ) ,
EATURE
CHART
The key to letters and rombinations thereof indicating 5fory typo: (Ad) Adventure Drama; (Ac) Action
Dromo; (An) Animated-Action; (C) Comedy; (CD) Comcdy-Dromo; (Cr) Crime Drama; (DM) Drama
with Music; (Doc) Documentary; (Dr) Dramo; (F) Fantasy; (Ho) Horror Drama; (Hi) Hisforicol Drama; (M) Musical;
(My) Mystery; (OD) Outdoor Drama (S) Spectacle; (SF) Science-Fiction; (W) Western,
EMBASSY
No Love for Johnnie (110)
ici
I'eier Flncti, .Mary I'rarh
Two Women (99) 0.
(Bng-dubbed) . Sophli Loren
HM-G-tA
ORide the High Country
(94) (© 00
li:iiid.ilph Scott, Juel McCrea
PARAMOUNT
O Escape From Zahrain
216 (93) (3)
Ac, 6115
Yiil Biynner. Madlyn Ittiue,
Sal Mlneo
20TH-FOX
The Cabinet of Caligari
(104) © HoD 211
GlynLs Johns. Dan O'Herllhy
UNITED ARTISTS Z d
©Follow That Dream
(p) (110) C.,6216
Kills Presley, Arthur O'Connell
©Geronimo (102) OD. 6221
Chiiek Connors, Devi
Kamala
in Incident an Alley (83) 0.6218
Chris Warfleld, ErUi O'Donnell
Third of a Man (80) 0,6226
Simon
Oakland
No Place Like Homicide
(87) HoC
Kenneth Connor. Shirley Eaton
OThe Sky Above—the Muit Below
(90) Doc,
Lolita (152) 0,217
James Mason. Winters.
Shelley
Peter Sellers. Sue Lyon
©Boys' Night Out (105) © C .218
IClm Novak, James Osrner. Tony
liandail. Janet Blair
Hell Is tor ,
. Hffoes (90) D, ,6116
Steve McQueen, Bobby Darin,
Fess Parker, Bob Newbart
©Lisa (112) © D.,210
Steplieu Boyd. Dolores Uart
©It Happened in Athens (92)
© Ad,. 214
Jayne Mansfield. Nlcx) Minardos
Road to Hong Kong (91) , ,C, .6227
King L'rosb). Bob Hope.
Juan Collins. Dorothy Umour
Bell' Antonio (101) D
(WiK-diibbod) . ,M,irceUo Mastrolanni.
Claudia Cardtnale
©Tarzan Goes to India
(B6) Ad.. 222
Jock Mahoney. Slml. Mark Dana
0©ThB Counterfeit Traitor
(140) D..6113
WUltam Hokien, Ulll Palmer
©My Geisha (120) ®.. CO.. 6118
Shirley MacLalnc. Yves Moo«and.
G, Ed». Robinson. Bob Cummlngs
y©Mr, Hobbs Takes a
Vacation (116) © C, .215
James Stevvart. Maureen O'Hara.
Falilan. Uurl Peters
©Jack the Giant Killer
(94) Ad, 6222
Kerviin Mathews. JudI Meredith
The Miracle Worker (106) 0,6225
Anne Bancroft. Patty Duke
.ilii;! Kriinci!. Paula Premiss
©Tht Main Attrjction (90)
© ... -^ D. .3;1Z
Pat "-^j,....:. .Vaiicy Kuan
©A Girl Named Tamiko
(110) (?) D..6210
Laurence Haney, France Nuyen.
MarlliH Hyer
©Donoan's Reef (.,)., Ad..
,lotin Wnyne, Lee Marvin, Jack
Waiden. Eljy.aheth A'len
©The Lion (96) © D,,j305
Wm. Ilolden, Capucinc, T, Ho,^ard
©Nine Hours to Rama (,,) © 0,,
Hotst Biieliholz. Jose Ferier. Diane
Ilakei', Robert Morley
©Beauty and the Beast
(77) Ad,. 6223
Joyce Taylor, Mark Damon
A Child -Is Waiting (. .) D,.
Judy Garland. Burt Lancaster
The Caretakers ( .
Robert Stack, Joan Oavvford,
Polly Bergen
©Amazons of Rome (96) Ac.
Louis Jourdan. Sylvia Syms
BOXOFFICE BookinGuide Dec. 17, 1962

. W
Ad.
. .\jiotjk
Jean
Sophia
.
.
FEATURE
CHART
UNIVERSAL-INT L
Cape Fear (106) D..6209
Uregory I'eck, Robert Mltchum,
Polly
Bergen
The Day the Earth Caught
Fire (91) D..6210
Janet Munro, Leo McKern
OSix Black Horses (SO) .
Audle Murphy, Dan Duryea.
Joan O'Brien
.
. 6214
Lonely Are the Brave (107)
(?) 0D..6215
Kirk Uouglas, OenA Rowlands,
Walter Mattbiu
OThat Touth of Mink
(99) ® C..6216
Cary Qrant. Doris Day, Oj
Young, Audrey Meadows
OThe Spiral Road (140).
Rock Hudson. Burl Ues,
Oena
Rowlands
©The Phantom ot the Oqera
(84) Ho.. 6219
Hertert Loin, Heather Sears,
Mlctiael (^ougb, ESdw. de Souza
QUO Man Is an Island
(114) D. .6220
Jeffrey Hunter, Marehall llMnipeon,
Barbara Perez
©If a Man Answers (102) . .C. .6221
Sandra Dee, Bobby Darin,
Mlchellne Presle, John Uind
Stagecoach to Dancers' Rock
(72) W..6222
Warren Stevens, Martin Landau.
Jody Lawrance, Judy Dan
Freud (139) D..6301
(Special Release)
Montgomery Ctttt, Susannah York.
Larry Parks. Susan Kohner
©40 Pounds of Trouble
(109) ® C..6304
Tony (>irtis, Suz.inne Pleshette,
Phil Silvers, Larry Storch
Mystery Submarine (90) . . Ac . . 6305
Edward Judd. Laurence Payne.
.l.irnes Robertson Justice
To Kill a MKkingblrd (..) D..
Gregory Peck, Mary Badbam
©Lancelot and Guinevere
(..) ® Ad..
Cornel Wilde, Jean Wallace
C3A Gathering of Eagles (..)..D..
Rock Hudson, Rod Taylor, Mary
Peach, Barry Stillivan
WARNER BROS.
House of Women (85) D..163
Stnrk'y Knight. Andrew Duggan
©Samar (89) Ad.. 164
(ieorge Montgomery, Gilt>ert Roland,
Zha Rodann, Joan O'Brien
©Merrill's Marauders
(98) © D..165
Jeff diandler, Ty Hardin
l>®The Music Man (151) (9 M . .168
Robert Preston, Shirley Jones
(Special engagements only)
Guns of Darkness (103) .
Leslie (?aron, David Niven
.169
©The Story of the Count of
Monte Cristo (101) (f).. Ad.. 167
Louis Jourdaii, Yvonne Furneaux
©The Chapman Report (125) D. .251
Brrem Zimbalist jr., Shelley Wlntars,
Jane Fonda, (^aire Bloozn, (}lynla
Johns
What Ever Happened to Baby
Jane? (132) D
Joan Oawford, Betto Davis
.
253
©Gay Purr-ee (85) An .
Voices of Judy Garlaod, Robert
Red Buttons. Bermionc
(loulet.
(hngold
©Gypsy (143) ® M. .254
Rosalind Russell, Natalie Wood,
Karl Maiden
Term of Trial (117) D. .255
Liiirence 01i\ier, Simone Signoret,
Terence Stamp. Sar.ih Miles
Days of Wine and Roses
(117) D..256
Jack Lemmon. Lee Remick
©Spencer's Mountain (..) (p) OD.
Henry Fonda. Maureen O'Hara,
James M.icArthur
BOXOFFICE BookinGuide Dec. 17, 1962
A.D.P. PRODUCTIONS
Invasion of the Animal
People (55) SF..
Juhn Carradine, Wilson
Barbara
Terror of the Bloodhunters
(60) Ho..
Robert (Clarke, Steve Conte
ASTOR
Tom May 62
Peeping (86) D..
Karl Hoelim, Mulra Shearer
Night of Evil (SE) D. .Aug 62
Lisa (Jaje. William Campbell
. . The Bloody Brood (69) D. .Sep 62
Peter Falk. Baibara Lord
The Quare Fellow (85) ..D Dec 62
I'.ilrirk Mi-i;H..lian. S.^hu^ Syms
ATLANTIC PICTURES
Cry Double Cross (65) . .0. .Jun 62
Hardy Kruger, Martin Held
©Flame in the Streets
(93) © 0. .Sep 62
John Mills. Sylvia Syms
AUDUBON FILMS
I Spit on Your Grave
(100) D. .Sep 62
flirtst.ail
.Mari]ii;ind
BRIGADIER FILM ASSOCIATES
The Night They Killed Rasputin
(87) D. .Jul 62
Edmund Purdom. Glaiina Maria
The Tell-Tale Heart (7S) Ho. .Sep 62
L.a«Tence PajTie. Adrienne (^rri
Smashing of the
Reich (84) Doc. Oct 62
Kamikaze! (89) Doc. Oct 62
COLORAMA
©The Trojan Horse
(105) © D.. Jul 62
Steve Reeves, John Drew Barrymore
©The Mongols (112) ®.,S..Jul62
Jack Palance. Anita Ekberg
CROWN-INTERNATIONAL
©Dangerous Charter
(76) ® D.. Sep 62
Cliris Wirfleld, Sally Praser
Stakeout (SI) D . . Oct 62
Blng Russell. Bill Hale
Varan the Unbelievable
(70) D. Oct 62
M>Ton Healy, Tsuruko KotNiyubi
First Spaceship on Venus
(81) D. Oct 62
Yoko Tanl. Oldrlck LukM
DAVIS-ROYAL
©Nude Odyssey (97) f) Ad. Oct 62
Enrico Maria Salerno
DESILU
The Scarface Mob (106) . .D. .Aug 62
Robert Stack. Keenan Wynn
ELLIS
Make Mine a Double (86) C..Feb£2
Brian RLs. Cecil Parker
EMERSON FILM ENTERPRISES
The Creation of the
Humanoids (75) Ho. Oct 62
I Inn Megowan. Erica EUiot
ARGENTINA
Summerskin (96) 8- 6-62
. . (.\ngel) Alfredo Alcon
FRANCE
Back Streets of Paris (94) 6-1S-62
. (President) .Simone Signoret
Cleo From 5 to 7 (90) .10-29-62
(Zenith) 0)rlnne Marchand
Crime Does Not Pay (159) 11-26-62
(Embassy) ..Michele Morgan. C.
M.irq'Jand
©End of Desire (86).... 8-13-62
(ront'l) . .Marta Schell
Five Sinners (SO) 8- 6-62
(Astor) . .Marina Petrowa
Girl With the Golden Eyes.
The (90) 9- 3-62
(Kingsley) . .Marie LAforet
Jules and Jim (105) 6-U-62
(Janu.s) . .Jeanne Moreau, Oskar
Werner
Last Year at Marienbad
(98) 4-16-62
(Astor) Del phine Seyrig. Giorgio
.
Albertazzl, Sacha Pltoeff
Le Dab Se Rebiffe (96).. 8-13-62
(Times) . .Jean Oabln
Lola (90) 12 3-62
(F-.\-W) .
Aimee, Marc
Michel
Magnificent Tramp. The
(76) 7-16-62
(Cameo) . -Jean Oabin, Darry Owl
Passion of Slow Fire (91) . .11-26-62
(Tr,uis-Lu\l , ripS,ailIy
Shoot the Piano Player (92) 9- 3-62
(Astor) . .Charles Aznavour
Sweet Ecstasy (75) © 8-13-62
(Audubon) . .EIke Sommer
MISCELLANEOUS
FAIRWAY INT'L
©Eegah (90) Ad.. May 62
Aich Hall jr., Marilyn .Manning
Fallguy (64) D. May 62
Ed liMg.ui
Wild Guitar (87) M Nov 62
Arch Hall jr.. .Nancy Czar
FANFARE FILMS
The Concrete Jungle
(86) D.. Jun 62
Stanley Baker, Sam Wanamaker
GOVERNOR
©Doctor in Love (87) . . C. . Apr 62
Michael Craig. Virginia Maskell,
James Ui»bert-son Justice
. Carry On, Teacher (86) .C. .Jul 62
Kennetli Connor, Leslie Phillips.
Joan Sims. Hattie Jacques
A Kind of Loving (112).. D. Oct 62
Alan Bates. June Hitchie
HERTS-LION INT'L
A Matter of WHO (90) CD.. Aug 62
Terry-Thomas, Sonja Zlemann
Carnival of Souls (91) . .D .
.Sep 62
C^tndace Hilllgoss, Frances Feist
The Devil's Messenger
(72) F.. Sep 62
Lon Chaney, Karen Kadler
©Daughter of the Sun God
(75) Ad.. Oct 62
Lisa .Montell. Bill Holmes
Escape to Berlin (SO) D . Oct 62
Clhrlstlan Doermer, Suzanne Korda
©Roommates (91) C. Oct 62
.lames R, Jiislire. Phillips
L
INTERWORLD FILM DIST.
Lovers on a Tight Rope
(83) D.. Dec 62
Annie Perier
Girardot. Francois
Maxima (93) CO.. Nov 62
CTiarles Boyer. Michele Morgan
JOSEPH BRENNER ASSOCIATES
Karate (SO) Ad..
Joel Holt. Frank Blaine
KINGSLEY
Only Two Can Play (106) C. .Mar 62
Peter SeUers. Mai Zetteriinj
LOPERT FILMS
There Was a Crooked
Man (106) C. .Jun 62
Norman Wl'tdom. Alfred Marks
The Horror Chamber of Dr.
Faustus (95) Ho. .Jul 62
Pierre Brasseur. Alida Valll
The Manster— Halt Man, Half
Monster (72) Ho. Jul 62
Peter Dyneley, Jane Hylton
©Stowaway in the Sky
(82) Ad.. Jul 62
Pascal Lflmorisse, Andre (Jllie
Phaedra (115) D.. Nov 62
Mellna Slercouri. .\nthony Perkins
MAGNA FILMS
©Black Tights (120) ® M..
Cyd Ctiarlsse. Zizi Jeanmaire
MEDALLION
©Last of the Vikings (102)
FOREIGN
LANGUAGE
Testament of Orpheus (79) 6- 4-62
(F-A-W) . .Jean (>)cteau autobiography
Tomorrow Is My Turn (117) 4- 9-62
(Showcorp) . .Charles Aznavour
Tales of Paris (85) 10-15-62
(Times)—F. Amoul, C. Marquand
GERMANY
Beginning Was Sin, The (88) 9- 3-62
(Globe) . .Ruth
Staal
Nieliaus. Viktor
GREECE
Antigone (88) 10-15-62
(ElUsI . .Irene Papas
Take Me Away, My Love
(90) 9- 3-62
(Greek MP.) . Christian Sylba
INDIA
Devi (The Goddess) (95) 11-12-62
(Hairison) . .C. Biswas, S. Oiatterjee
ITALY
©Boccaccio '70 (165) 7-16-62
(Embassy)
. Loren, Anita
Ekberg, Homy Schneider
Divorce— Italian Style
(104) 10- 1-62
(Embassy) . .Marcello Mastroiann]
Everybody Go Home (115) .12-10-62
( Davis-Royal 1 . .Alberto Sordi
II Grido (The Outcry)
(115) 11-12-62
(Astor) Valli,
. .Steve Cochran,
B Blair
Udy Doctor, The (103) ... .10- 1-62
(Governor) .Toto, Abbe Lane
©La
.
Viaccia (103) 10-22-62
(Embassy) . .Je^m-Panl Belmondo.
Claudia Cardin.ale
Psycosissimo (88) 10-29-62
(Ellis) - .Ugo Toznazzl
g) Ad. .May 62
Camirun Fximuml I'ur.lom
Mitchell.
©Son of Samson (90) S.
I'Oi .Mark est. Chelo Alonso
MPA FEATURE FILMS
Si. Bourbon Shadows
(70) D.. Sep 62
Richard lierr, .Mark Daniels
PARADE RELEASING ORG.
©When the Girls Take Over
(SO) C. May 62
K. Lovurv. M. Miller. J. Ellison
Trauma (92) 0. .May 62
L\rm llari. John Conte
©Make Way for Lila
(90) D. .Jun 62
Erika Remberg (Eng-dnhbed)
©East of Kilimanjaro (75)
Vistarama Ad Jul 62
Marshall Tliompson. Gaby Andre
PARALLEL FILM DISTRIBUTORS
Shootout at Big Sag
(64) W..Jun62
Waller Brennan, Luana Patten
PLAYSTAR PRODUCTIONS
Ring of Tenor (71) Ho .
George .Mather. &ther Fnrst
PRODUCERS INT'L (PIP)
©The Centurion (77) S .
John Bairymore. Jacques Sernas
©The Huns (85) S. .
Clielo ,\Ionso. Jacques Sernas
SEVEN ARTS ASSOCIATED
©Girls at Sea (Sll C. .
IJonald Bhbier
Gnv
©She
Koirc.
Didn't Say No! (96).. C.
Eileen Herlie, Perlita Neltson
TIMES FILM
Frantic (81) D Mar 62
(Eng-dubbedl Jeanne M.ireau
Al»ii avail .hie »itii sub-iitles at
90 minutes nnuiin^ time
TOPAZ FILMS
©Playgirl After Dark
(92) M. Jul 62
Jayne Mansfield. Leo Genn
TRANS-LUX
©And the Wild Wild
Women (S5) © D.
Anna Magnanl. (51ullrt.ta Masina
of Secrets the Nazi Criminals
(84) Doc. Oct 62
Horror Hotel (76) Ho. .Oct 62
liennis Lot!-. Christopher Lee
UNION FILM DISTRIBUTORS
A Coming-out Party (98) C Aug 62
James Robertson Justice, Leslie
Phillips
Two and Two Make Six (89).. C.
George Qiakiris. Janette Scott
UNITED PRODUCERS (UPRO)
Siege of Hell The Street (93) D..
Donald Slnden. Nicole Berger
Hot Money Girl (81) D. Oct 62
Eddie Constantlne. liami Addams
JAPAN
Happiness of Us Alone
(133) 9- 3-62
Hldeko Takamine
Keijii Kobayashi,
Island. The (96) © 9-24-62
(Zenith) .Nobuko Otowa
.
Yojimbo (110) 10-29-62
(Seneca) Toshiro Mifune
MEXICO
Important Man, The (99) © 8- 6-62
(Lopert) . .Toshiro Mifune
NORWAY
Young Sinners (86) 8- 6-62
(Brenner) . Liv Ullman
POLAND
Joan of the Angels? (101) . .
6-18-62
(Telepls). L Winnicka, M. Vott
Partings (101) 12- 3-62
iTelepix) .Maria Wachowlak
.
RUSSIA
Apartment in Moscow (70) 11-12-62
(Arlkire>l .B- Burenkov
©Flight to the Stars (46) . 8- 6-62
(Artkinol Documentary
.
Home for Tanya, A (97) . 7- 2-62
(Arikino) . LiiHtmlla Marchenko
©Violin and Roller (55) . . 9-24-62
. (Artkino) Igor Fomchenko
SPAIN
Viridiana (90) 4-16-62
(Kingsley). .Francisco Babal, Silvia
Pinal, Fernando Rev
SWEDEN
Devil's Wanton, The (72).. 8- 6-62
(Embassy) . .Birger Malmsten
Through a Glass Darkly
(91) 4- 30-62
(Janus) . .Harriet Andersson, Max
von
Sydow

, . Ma
Mar
. Mar
. Dec
Shorts chart
7120 Oct 62
FAVORITES
BUENA VISTA
ASSORTED & COMIC KINGS
(All
CARTOON
color)
SPECIALS
The Batman
STOOGE
(Reissues)
COMEDIES
ill
(Two-retl)
6403 Pies and Guys (161/2) .. Nov 61
0097 Goliath II (15) Nov 61 6404 Sweet and Hot (17)... Jan 62
122 Donald and the Wheel
6405 Flying Saucer Daffy
(18) Dec 61 117) Feb 62
119Saoa of Windwaoon
6406 Oils Well That Ends
Smith (14) Apr 62 Well (16) Apr 62
FEATURETTE SPECIALS
6407Trii;le Crossed (16).. May 62
6408 S.iopy Bull FiBhter
118 Horse With the Flying
(48) Jan 62
Tail (IS's) Jul 62
LIVE ACTION SPECIALS 7401 Husbands Beware (16) Sep 62
7402 Creeps (16) Oct 62
(Three-reel)
WORLD OF SPORTS
105 Islands of the Sea (28) Nov 61
127 Bear Country (33),
. . 6801 Aqua Ski-Birds (91/2) .Oct 61
'5'**"' Apr 62 6802 Clown Prince of
131 Water Rassl.n (..) Birds (31). reissue Sep 62
Feb 62
REISSUE CARTOONS
6803 On Target (9) Apr 62
(7 mins.)
17101 Donald's Lucky Day.. Jan 62 CROWN INTERNATIONAL
17102 Donald's CoiBin Gus..Feb62
COLOR SUBJECTS
17103 Fire Chief Mar 62 The Trumpet (23) Mar 62
17104 Early to Bed Apr 62
The Magic Tide (32) Jul 62
17105 Canine Caddy May 62 The Plucky Plumber (18) .Oct 62
. .
for Pluto Jim 62
in07 Doo Watch Jul 62
M-G-M
1710SThe Art of Skiino Aim 62 TOM AND JERRY CARTOONS
17109 How to Play Baseball Sep
All
62
1.75-t Ratio
17106 Sorinotime
.
17110 Mickey's Delayed Date Oct 62
(Color—All New)
17111 Chicken Little Nov 62
W363 Greek to Me-ow (7).. Dec 61
17112 Two Chins and a Miss Dec 62
W364 High Steaks (7) Jan 62
SINGLE REEL CARTOONS W365 Mouse Into Space (7) Mar 62
125AQuamania (9) jai, 62
W366 Landing Stripling (7) Apr 62
W367 Calygso Cat (7) Jun 62
COLUMBIA
COMEDY
PARAMOliNT
Frogs Legs (Reis ;s)
F21-1 (6) Apr 62
F21-2 Home Sweet Swampy
^ •"''"' (16).. Dec 61
I:??^t1''"".-'"' 6424 The Gink at the
(ISVi) Feb 62
(16) Mar 62
Marinated Mariner
''" "
6434 ,,f'"* The
6435
Fire Chaser
6425''Let Down Your
Aerial (17) Aor 62
6426 Clunked in the
ClinJi (16) May 62
6436Micius,,ook
62
(16) Jul,
""• '^"*' ?5f}f?'" '1^/2)
7431 Strop, Look and Listen
Sep 62
(ISi/z) Oct 62
CAMDID MICROPHONE
(Reissues)
.
,
f||3 No- 3. Swies 3 (I01/2) . Jan 62
6554 No. 4. Series 3 (U).. Apr 62
6555 No. 5, Series 3
001 i)
Hl3j,g2
7551 Na 1, Series 4 (10) S«p 62
,..„ „
'^'"-'"' SPECIALS
6450 Ball Play (9)
COLOR FAVORITES
ju| 62
^ClKhncolor Reissues)
Gloves (7) ...Jan 62
6609 Dr. Bluebird (8) .
Feb 62
6610 The Family Circus (61/2) Mar 62
6611 Big House Blues (7) 62
.
6613 The Air Hostess (8). May 62
6614Giddyap (6I/2) jun 62
6615 Georgie and the
Dr.inon (7) jul 62
7601 Gerald McBoing Boing
or Planet Moo (7) .... Sen 62
7692 Happy Tots (7) ;|eSi2
7603 Willie the Kid (7) ... Oct 62
LOOPY oe LOOP
(Color Ca-toons)
6703Loopy's HareDo (7) Dec G)
6704 Bungle Uncle (7) ... Jan 62
6705 Beef for and After (7) Mar 62
6706S«ash Buckled (7) .. Aor 62
6707 Common Scents '(7) «
6708 Bearlv flbl. (7) Jun 62
?^S^ 7702 rL'-°l'"
(7) Sep 62
,5''i'>'"s
Chicken Fracas-See (7) Oct 62
MR. MAGOO REISSUES
'Tfchnicolor)
6753 Maooo-s Masterpiece (7) Nov 61
6754 Manoo Beats the Heat
"^ "'' standard) Dec 61
^-,if'..'^°"'
6755 Magoo Slept Here (7). Feb 62
6756 Maooo's Puddle Jumper
(6'/2) (?! and standard).. Mar 62
6757 Magoo Goes Skiing
„'7) May 62
6758 Trail-Blazer Magoo
(6) Jul 62
7751Magoo's Cruise (6).... Sep 62
7752 Magoo's Problem Child
(6) ((g) and standard) Oct 62
SPECIAL COLOR FEATURETTES
6442 Wonderful Israel (19). Dec 61
6443 Wonders of Philadelphia
(IS) Mar 62
6444 Pleasure Highway
(IS-Za) Apr 62
6445 Wonders of Dallas (17) Jul 62
7441 Wonderful Switzerland
(15) Sep 62
SERIALS
(15 Chapter-Reissues)
6160 Monster and the
A°e May 62
(10) May 62
F21-3 Hero's Reward (10).. May 62
F21.4 Psychological Testing
(9) Jun 62
F21-5 62
Snuffy-s Song (8) . .Jun
F21-6The Hat (10) Jun 62
COLOR SPECIALS
(2 Reels)
B21-1 Spring in Scandinavia
(15) Dec 61
B21-2 Fire Away, the Story of
a Trotter (17) Apr 62
MODERN MADCAPS
(Technicolor)
11/121 -3 Popcorn &
Politics (6) Nov 61
M21-4 Giddy Gadjets (6) Mar 62
M21-5 Hi Fi Jinx (6) Mar 62
M21-6 Funderful Suburbia
'61 Mar 62
M21-7 Samson Scrap (10) 62
NOVELTOON
(Technicolor)
P21-3 Kffzmo Goes to
School (6) Novel
P21-4 Perry Popgun (6) ..Jan 62
Short sublects, listed by < ompony,
dot of rcloosc. Running tii ic follow
Dote is nationol release tn inth. Coh
process OS specified.
Jazz (16) © Nov 61
P21-5 Without Time or
4204 Football Highlights of
Reason (6) Jan 62
1961 (10) Dec 61
P21-6 Good and GuiKy (6) .. Feb 62
Mar 62 4202 Land of the Long
White Cloud (..) (©
No
SPORTS
TV
IN
(6)
ACTION
(1-Reel Color)
in Motion
D21-1 Symphony
(10) Jan 62
D21.2 Bow Jest (10) Apr 62
D21-3 Fun Sun in the (9).. Jul 62
D21-4 Mighty Mites (..)... .Jul 62
D21-5 0n the Wing (..)... .Aug 62
.
,
20th CENTURY-FOX
MOVIETONE CINEMASCOPES
(Color, unless specified)
7111 Assignment South
Africa (10) Nov 61
7112 Sound of 61
Arizona (10)
7201 Sport Fishing Family
Style (8) Jan 62
7202 Mel Allen's Football
Hiijhlights of 1961 (10)
hiack and white Feb 62
7203 Primitive Fighters Mar 62
(8)
7204 Holiday in Ireland (9) Apr 62
7205 Champion Anoler (9) May 62
7205 Quebec Sports Pageant
(9) Jun 62
7207 City of the World (10) Jul 62
7209 Story Book Wedding of
Princess Soph a and Prince
Juan Carlos (10) Aug 62
7210 Killers and Clowns (9) Sep 62
TERRYTOON 2-D's
Ratios—Co'or
All
5126 Sappy New Year (7) ... Dec 61
5221 Klondike Strike
Out (7) Jan 62
5222 Where There's Smoke
(7) Feb 62
5223 He-Man Seaman (6).. Mar 62
5224 Nobody's Ghoul
5225
(7).... Apr 62
May 62
Riverboat Mission (7) . .
5226 Rebel Trouble (7).... Jun 62
5227 Taming the Cat (7) Jul 62
5228 Runaway Mouse (7) Aug 62
5229 Big Chief No Treaty
(10) Sen 62
5230 Rrrt Flight Up (6) ..Oct 62
-ERRYTOON CINEMASCOPES
5112 Tree Soree (6) Nov 51
5201 Honorable House
Cat (6) Jan 62
5202 Honorabli Family
Protilem (7) Mar 62
5203 Pe.iiiut Battle (7) Apr 62
5204 Loyal Royalty (6) May 62
5205 Send Your Elephant to
Camp (6) Jul 62
3206 Honorable Paint in
Neck (7) Sep 62
5207 Fleet's Out (6) Oct 62
5208 Home Life (7) Nov 62
UNIVERSAL-INT'L
COLOR SPECIALS
(One Reel)
4271 Treasure of the Deep.. Nov 61
4272 Caramba © Dec 61
4273 Mabuhay Jan 62
4274 Leaping Dandies Feb 62
4275 Pink Land Blue
Waters (. ) Mar 62
4276 Bahama Holiday (..).. Apr 62
4277 Fabled Island (..) (g May 62
4278 Strictly Sidney (..) © Jun 62
WALTER LANTZ CARTUNES
(Technicolor. Can be projected in
the Anamorphic Process, 2.35-1)
(All run between 6 and 7 min.)
4211 Doc's Last Stand ... Nov 61
4212 Case ol the Red-Eyed
Ruby Dec 61
4213 Rock-a-Bye Gator
(W. Woodpecker) Jan 62
4214 Home Sweet Homewrecker
(W. Woodpecker) Feb 62
4215 Pest of Show Feb 62
4216 Mackerel Moocher Mar 62
4217 Room and Bored Mar 62
421SFowled-Up Birthday Apr 62
4219 Rocket Racket Apr 62
4220 Phoney Express May 62
4221 Careless Caretaker .... May 62
4222 Mother's Little Helper Jun 62
4223 Tragic Magic Jul 62
4224 Hyde and Sneak Jul 62
4225 Voo-Doo Boo-Boo Aug 62
4226 Crowin' Pains Sep 62
4227 Punchy Pooch Sep 62
4228 Little Woody Riding
Hood Oct 62
4229 Corny Concerto Oct 62
WALTER UNTZ REISSUES
Can be projected
in the Anamorphic process, 2.35-1)
4231 The Tree Medic Nov 61
4232 After the Ball Dec 61
4233 Chief Charlie Horse ... Jan 62
4234 Woodpecker from Mars Feb 62
4235 Calling All Cuckoos Mar 62
4236 Niagara Fools Apr 62
4237 Arts and Flowers May 62
SPECIAL
2-REEL COLOR SPECIALS
4201 All That Oriental
WARNER BROS.
BLUE RIBBON HIT PARADE
'Tpchnicolor Reissues—7 mIn.)
9304 Leohom Swaogled Nov 61
9305 A Peck of Trouble Dec 61
P''n6 Tom-Tom Tomcat Jan 62
9107 Sock-a-Doodle-Do Fpb 6?
9^08 Rabbit Hood Mar 62
9309 Ain't She Tweet Apr 62
9310 Bye Bye Bluebeard May 62
9311 Homeless Hare Jun 62
9312 Bird in a Guilty Cage ..Jul 62
9313 Fool Coverage
BUGS BUNNY
Aug 62
SPECIALS
(Technicolor—7 min.)
07^7 w»t Hare Jsn 62
9723 Bill of Hare Jun 62
MERRIE MELODIES
LOONEY TOONS
(Technicolor—7 min.)
9703 Beep Prepared Nov 61
9704 The Last Hungry Dec 61
Cat . . .
9705 Nelly's Folly Dec 61
9706 A Sheep in the Deep... Feb 62
9707 Fish and Slips Mar 62
9708 Ouackodile Tears Mar 62
9709 Crow's Feat Apr 62
9310 Mexican Boarders May 62
9711 Zoom at the Top Jun 62
9712 SHck Chick Jul 62
9713 Louvre Come Back
Me to Aug 62
WORLD-WIDE ADVENTURE
SPECIALS
(Color Reissues)
(Two- Reel)
9002 Fabulous Mexico (18).. Mar 62
(One-Reel)
9501 This Sporting World
(10) Nov 61
9502 Emperor's Horses (9)... Dec 61
9503 Wild Water Champions
(9) Feb 62
9504 Racing Thrills Apr 62
9505 King of the Outdoors Jul 62
9506 Water Wizards Aug 62
Wriie—
YOUR REPORT OF THE PICTURE YOU
HAVE lUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
—flight
The Exhibitor Has His Say
BOXOFFICE, 825 Van Brunt Blvd.,
Kansas City 24, Mo.
Title
Comment
Days of Week Played
Weather
Title
Comment
Days of Week Played
Weather
Title
Comment
Days of Week Played
Weather
Title
Comment
Days of Week Plcryed
Wectther
Exhibitor
Theatre
City
Company
Company
Company
Company
Population
State
Now
10 BOXOFFICE BookinGuide :: Dec. 17, 1962

a
Opinions on Current Productions
^EATURE REVIEWS
Symbol Q denotes color; © CInefnoScope; (^ Vista Virion; (D Superscope; (B PanoWslon; A RegoUcope; t Tech
For story synopsis on eoch picture, see
To Kill a MockingbiTd
Ratio:
Drama
1.S5-1
Univ.-Infl (6306) 129 Minutes Bel. March '63
The combination cl Harper Lee's first novel, which was on
the best-seller list for two years, won the Pulitzer Prize and
has passed 6,000,000 in sales, and Gregory Peck, one of
today's top film stars, in his finest acting role, will insure
strong grosses fcr this powerful picturization of a compelling
tale of anti-Negro prejudice in the South. An Alan Pakula-
Robert Mulligan production, the film is a fine example oi the
adult, thought-provoking fare now reaching the U.S. screens.
As in the novel, the .^tory is told mainly through the eyes of
two youngsters in a small Southern town, whose lawyerfather
is assigned to defend a young Negro accused of
raping a while girl. Two remarkably talented and natural
children, 13-year-old Phillip Alford and nine-year-old Mary
Badham, give extraordinary performances, as does little
John Megra, their only fault being some inaudibility as they
mutter or whisper their lines. Despite these children's importance,
the picture is not suited to the kiddies because of
its subject mat!er. Both Horton Foote's screenplay and
Robert Mulligan's direction build interest magnificently until
it reaches fever pitch in the realism of the courtroom scene,
followed by a terrifying climax. Peck's portrayal is of
Academy Award calibre.
Gregory Peck, Mary Badham, Phillip Alford, Frank Overon
Rosemary Murphy, Paul Fix, Brock Peters.
Joseph and His Brethren
Ratio: Biblical Drama
1.85-1 ©
Coloroma Pictures 103 Minutes Rel. Dec. '62
Biblical spectacles usually are good boxoffice, especially
if produced in color and on a lavish scale, and this Italianmade
film, produced by Luigi Carpentierei and Ermcmno
Donati, will appeal to devotees of this type of fare, especially
the youngsters and action fans. Several familiar British
players, Robert Morley Belinda Lee and Finlay Currie, in
addition to Geoffrey Home, who was featured in "The Bridge
on the River Kwai" and 'Bonjour Tristesse," journeyed to
Paly for this English-language version directed by America's
Irving Rapper. The story follows the Biblical tale faithfully
enough but, except for the scenes between Joseph and his
aged father, Jacob, it is rarely moving and the pace is ohen
as slow-moving as a sermon. Far more of the action deals
with Joseph's life in Egypt as a slave to Potiphar and his
licentious wife, whose advances ore spurned by Joseph.
This port is intensely melodramatic but, because Morley is illsuited
in appearance and speech for a Biblical role, his
scenes cause unintended laughter. Home is sincere, if too
wooden, as Joseph, but Miss Lee is effectively flamboyant
as the temptress and Currie's dignified portrayal is a standout.
The others, all Italian, have been effectively dubbed
into Engli.-h. Production values in Eastman Color are good.
Geoffrey Home, Belinda Lee, Robert Morley, Finlay Currie,
Carlo Giustini, Vera Silenti, Mario Girotti, Marietto.
Run Across the River
Ratio:
1.85-1
Citation Films 74 Minutes Rel.
Melodram
Through a dramatic combination of audience-appealing
happenstances, this filmed-on-New York's Greenwich Village
locations shapes up as competent enough supporting feature
in those thousands of show cases constantly clamoring for
companion product. It is, by no stretch of the imagination,
within the category oi "sleeper" entertainment, but generates
a reasonably satisfying atmosphere of the inevitable
chase-and-effect that go hand-in-hand with obviously modestbudgeted
program features peopled out by principals not
readily recognized by even the regular theatregoers. The
Cameo Production, released by Citation Films on the statesright
market, teams Joan Calislri and William Lazarus, as two
determined young New Yorkers out to ascertain the whys and
wherefores behind the cruel killing of Miss Calistri's engineer
brother, Curtis Conway, newly returned from South
African uranium region. A threesome, no less, consisting of
Everett Chambers, Charles Weiss and David J. Cogen, produced.
Chambers doubling as director, working from a Lee
Gillen screenplay. The obvious right-over-might fadeout happens
soon enough, since the quest for the killer mob is
tipped off not long after the initial sequences.
Joan Calistri, William Lazarus, Shirley Grayson, George
Cathery, Gordon Peters, Robert Carricarl.
Ot)
Days oi Wine and Roses
°""''
^"ssa
Warner Bros. (256) 117 Minutes Rel. Dec. '62
Capturing the gentle words of Ernest Dowson: "They are
.st'^dn "°' long, fhe dcrys of wine and roses, out oi a misty dream
S oar our path emerge.- for a while, then closes within a dream,"
this Martin Manulis-Jalem (Jack Lemmon) Production for
VAarner Bros, release brings to the screen the triangle of
man, woman — and drink "Days of V/ine and Roses." Based
on the dynamic story by J. P. Miller, and starring Jack
Lemmon, Lee Remick and Charles Bickford, Blake Edwards
has directed with a touch of genius. He has enabled bo'.h
Lemmon and Miss Remick to make their bid for thi- year's
best Oscar per.'ormcmces, as well as paving the road for hi.s
own bid! Last year's Oscar-winning team—Henry Mancini
and Johnny Mercer—hove come up with on equally catching
tune and theme that adds well to the overall impact of this
powertLl drama. Phil Lathrop's photography is intimate ar.d
imaginative. Jack Klugmcm scores well as Lemmon's benefactor
who encourages him to join Alcoholics Anonymous.
This film has a strong message, especially for adult audiences
everywhere, and warrants careful selling—not commercialized
or sensationalized, but presented for its TRUE value.
Stiong word-of-mouth will make this one of the year's top
boxoffice attractions.
Jack Lemmon, Lee Remick, Charles Bickford, Jack Elugman.
Alan Hewitt, Tom Palmer, Debbie Mego'.von.
Kill or Cure
"""''
^^Z
MGM (312) 87 Minutes ReL Nov. '62
Terry-Thomas, the gap-toothed British comic vrho has
,-ecently been seen in the Hollywcod-made "Bachelor Flat"
end "The Wonderful World of the Brothers Grimm " comes
to the rescue of a mildly amusing farcical vehicle in which
he plays a bungling private detective. With the reliable
Dennis Price and Lionel Jeffries, both of them familiar from
a score of British films, to contribute humorous portrayals,
this will entertain art house patrons or make a fair supporting
dualer elsewhere. Produced by George H. Brown and
directed by George Pollock, the film is a murder-mystery with
comedy overtones, similar to but not as good as the recent
"Murder She Said." Terry-Thomas accidentally stumbles on
a murder at a health-cure resort and, aided by a blundering
health instructor, he solves the killing quite by accident.
Meantime, he is forced to drink carrot juice, take part in
cold baths, setting-up exercises and other "cures" while his
suspicion falls on first one, then, another of the resort's
guests or staff. There is no romantic interest although attractive
Moira Redmond and Kotya Douglas ore involved in
the doings. The famed American comedienne, Anna Russell,
is seen in the opening scene, before she becomes the murder
victim.
Terry-Thomas, Eric Sykes, Dennis Price, Moira Redmond,
Lionel Jeffries, Katya Douglas, David Lodge, Anna Russell.
Juke Box Racket
Joseph Brenner Associates
Ratio:
1.85-1
61 Minutes Rel.
Melodr;
At best only fair-to-middlin' entertainment, this J. B. Produc':ions
effort, going into the states-rights market via Joseph
Brenner Associates, can't be touted as the most compact,
comprehensive, dramatic study of juke box racketeering as it
may or many not exist in these burgeoning United Stales.
A cast of predominantly unknowns serve a smattering of
spiri'edness in a tired and trite script of what happens to a
small New Jersey community when rough-arm Peter Clune
takes it into his greedy little head to toss some v/eight
around in the face of a valiant small merchant's (William
DePrato) opposition to a juke box syndicate goon-squad.
Steve Karmen and Arlene Corwin are the teenagers who
don't exactly sit around while the foregoing happens, but
one wonders why the producer-director team of Jim Geallis
and George Harris didn't bother to strike away from the conventional
handling of such an admittedly topical subject
matter. Clune grunts and groans in the accepted bad-man
tradition but he's a far cry from the better-known delinea-
-^ tors in this particular expressive form. The running time—
ilNEi minute over an hour's span—mitigates against .';lctting this
:^olo feature; it will need a supporting attraction or shorts.
Steve Karmen, Arlene Corwin, Lou Anne Lee, Beverly
Nazarow, Seymour Cassel. Peter Clune.
:s may be filed for future
n any standard three-ring
reference in any of the followinq ways: (1)
ony standard 3x5 card index file; or (3) ir the BOXOFFICE PICTURE
ividuolly, by company, Ir
-size binder. The latter. including a year's supply of booking and do ily business record sheets,
Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. for SI. 00, postage ^oid.
2692 BOXOFFICE BookinGuide Dec. 17, 1962 2691

. . The
.
-
. . . Gregory
. . A
. .
See
FEATURE REVIEWS Story Synopsis; Exploits; Adiines for Newspapers and Programs
THE STORY:
"Days ol Wine and Roses' (WB)
In a San Francisco bar, public relations man Joe Clay (lack
Lemmon) is seen making telephone calls for a list of "girls"
to attend a party aboard the yacht of a client. At the party , b.
Joe mistakes Kirsten Amesen (Lee Remick) for one of the ""y^
party girls—she is actually the secretary. Joe finally persuades
her to accept a dinner dote, following up with
frequent dates and culminating in marriage. They visit
her- father, Charles Bickford, and after learning of their
marriage, he is shocked and disappointed. They leave
hurriedly with Kirsten noting, "I need a good stiff drink"
(up to now she has not drunk). The passage of time finds
them both drinking excessively and Joe losing one job
after another. They try to stop drinking, but cannot.
Recognizing the hopelessness, Joe joins Alcoholics Anonymous,
but Kirsten refuses. A separation comes with Joe now
back on the wagon, thanks to AA, but Kirsten still claims
she cannot stop drinking. Joe refuses to let her come back
until she is willing to help herself by taking the cure.
EXPLOrriPS:
Make tieins with local AA groups. Display literature in
lobby to create early audience interest.
CATCHLINES:
Jack Lemmon's Most Outstanding Role of His Career .
The Sober Truth About a Marriage Triangle—A HUSBAND
WIFE AND LIQUOR]
THE STORY: "Kill or Cure" (MGM)
Terry-Thomas, private detective, receives a telephone call
from a wealthy widow to investigate the mysterious happenings
at a health-cure hotel. On arrival, he finds the widow
murdered. Terry-Thomas is forced to pose as a guest and
drink carrot juice and take exercises and massages while
tracking down the murderer. Lionel Jeffries, police inspector,
arrives on the case, but Terry-Thomas gets more help from'
Eric Sykes, a health instructor. The suspects include the
dead woman's nephew, the resort's director (Dennis Price)
and the nurse with whom he has been having an affair.
Finally, Moira Redmond, who had feigned being poisoned,
falls into Terry-Thomas' trap, is revealed as the killer, who
had •"''-
hoped to marry the nephew and get the dead woman's y^'^
money. The will is read and the
'
widow has left all her
money to her pet dog.
EXPLOITIPS:
Play up Terry-Thomas, the British comic of " Make Mine
Mink" and a dozen other British comedies, who has been
building a U.S. following. He was recently in Hollywood for
"Bachelor Flat" and the current "The Wonderful World of the
Brothers Grimm."
CATCHLINES:
Murder at a Health Resort—With the Detective Forced to
Pose as a Patient . . . Terry-Thomas Bungles Into a Murder
With Doctors and Patients as the Prime Suspects.
THE STORY:
"Juke Box Racket" (Brenner)
Peter Clune, questioned by a Senate sub-committee about
his racketeering connections with the juke box industry,
lakes the fifth amendment and is excused. In a small New
Jersey town, youngsters Steve Karmen, Arlene Corwin, Beverly
Nazarow, Seymour Cassel and Dalene Young, hosts
Arlene's visiting cousin, Lou Anne Lee, at the local hangout,
a pizzeria owned by affable William DePrato and Emy
Boselli. Clune, passing through, orders syndicate man Ray
Singer to install a juke box. Singer uses his wiles on aspiring'
singer Arlene to get DePrato to use the syndicate's proffered
juke box. Disgruntled, Clune decides to bring strongarm
boys into the small town and show DePrato the meaning
ol big-league racketeering. While the gong is pushing
DePrato around, Karmen and the others go for help.
EXPLOITIPS:
Get local singing teenagers to stage improvised shows between
screen performances, inviting the community-minded
columnists and the like to provide stories to this effect. The
tunes can be exploited through record stores, "teenage hop"
gatherings and the like.
CATCHLINES:
Payolal
. "Story the Headlines Didn't " Tell) The
Cry in the Night—Pay or Don't Play! . . . Mobsters on the
Rampage!
'^'p°E^
THE STORY: "To Kill a Mockingbird" (U-I)
in an Alabama town in the 1930s, lawyer Gregory Peck,
widowed father of Phillip Alford and Mary Badham, is ^
'jj^ assigned to defend Brock Peters, a young Negro accused of
'io raping a white farm girl. At school, his children get into
f
vj
fights because their classmates ridicule Peck's efforts and
it is Mary who manages to influence the townspeople against
lynching Peters. At the trial, Peck is able to prove Peters'
innocence, but the all-white jury returns a verdict of guilty.
The farm girl's father (James Anderson) swears vengeance
on Peck, even after Peters is killed while attempting to
escape. As Phillip and Mary are returning from a school play,
they are attacked in the woods and a mysterious benefactor
saves them by killing the bigoted Anderson. Their savior
turns out to be a mentally disturbed neighbor, of whom the
children had always been afraid.
EXPLOITIPS:
The tame of Harper Lee's novel, which won the Pulitzer
Prize after being on the best-seller list for two years, is a
terrific selling point and wont-to-see feature for patrons.
Arrange for window displays ol the novel in bookshops.
CATCHLINES:
Harper Lee's Pulitzer Prize-Winning Novel, Recognized As
an American Folk Classic—Now in a Brilliant Picturization
Peck in His Greatest Role—of Academy Award
Calibre.
THE STORY: "Joseph and His Brethren" (Colorama)
Jacob, the patriarch of Israel, has two favorites among his
12 sons, Joseph (Geoffrey Home) to whom he entrusts the
selling of his flocks of sheep, and the youngest, Benjamin.
This arouses the ire of the other sons, who beat up Joseph and
sell him to a slave-trader bound for Egypt. Joseph is
bought by the middle-aged Potiphor (Robert Morley), whose
young wife (Belinda Lee) tries to seduce and then accuses
him of attacking her. Joseph is sentenced to death, but he
is saved when he interprets a dream for the Pharaoh—that
seven years of prosperity will be followed by seven years ol
famine. The Pharaoh names Joseph his Viceroy. His
P''°Phecy comes true and Egypt is saved from famine by *
'li'
'..jlr the storing up of grain. In Israel, Jacob and his other sons
ore near starvation and come to Egypt to buy food. Not
^
recognizing Joseph as the Viceroy, the brothers come before
him and, after a joyful reunion with Jacob, he forgives them.
EXPLOITIPS:
To attract the devotees of Biblical lore, play up the title,
the costumes and the pageantry, and use photos of Geoffrey
Home and Finlay Currie as Joseph and his venerable father,
Jacob.
CATCHLINES:
The Famed Biblical Tale of the Dreamer and His Jealous
Brothers . . . Sold to the Egyptians for 30 Pieces of Silver,
Joseph Becomes a Viceroy and Ruled All the Land.
THE STORY: "Run Across the River" (Citation)
In New York's placid Greenv/ich Village, Joan Calistri is
pleasantly s'urprised by the unexpected return of engineer
brother, Curtis Conway, from overseas. Conway is abducted
by three mugs carrying guns, and William Lazarus, a young
artist, follows the men to an abandoned warehouse, where
he overhears questions concerning film ostensibly brought
back from South Africa by Conway. The film reveals the
location of rich uranium deposits. The mugs murder Conway.
With the assistance of the police, Lazarus determines
that Gordon Peters, who partners with the initially sinister
George Cathery in a flourishing business, is the secret leader
of the killers. 'The much-sought film is turned over to Cathery,
Peters is trotted off to prison, and Joan clinches with
Lazarus.
.
EXPLOITIPS:
Set up teaser ads in newspapers, with such copy as "Wont
to Know What Happens to TTiose Who've Rum Too Much,
Too Far ." Remind drama critics that Joan
Calistri
.
appeared
.
in the Broadway version of "Middle ol
..«. the Night." ,
•"""^
CATCHLINES:
^
A Real Cool Blonde Out-Beats Beatniks, Bullies and Bullets!
Desperate Mission! A Desperate Girl! . . . Running
for Her Life! Blazing Fury!
BOXOFFICi: BookinGuide Dec. 17, 1962

. Best
. best
tiS: 20c: per word, minimum $2.00, cash with copy. Four consecutive insertions for price
liree. CLOSING DATE: Monday noon preceding publication date. Send copy and
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
HELP WANTED
PRESENTATIVE WANTED. Outdoor adsmg
in conjunction with Theatre Dis-
Frame Service. Protected territory.
pporturuty to build tor the tuture. For
Is contact; Romar-Vide Co., Chetek,
I
BINAGEH: Super de luxe indoor Akron,
We need a good house man who is
I-
on publicity and promotion . . . top
. y references required,
Washington Theatre Cir-
e or write:
500 Film Building, Cfeveland 14, Ohio.
WANTED—Experienced manager ior
(un Art Theatre in Connecticut. Call or
:; W. F. Dougberty, Lockwood & Gor-
, Theatres, 1980 Dixwell Avenue, Ham-
Connecticut.
nt snapshot. Armstrong Theatre Cir-
Inc, Box 337, Bowling Green, Ohio.
POSITIONS WANTED
iQployed drive-in manager desires to
Irate in California. Complete
.lable. Boxoffice 9597.
aployed city manager, conventional,
9-ins- Thoroughly experienced looking
'better opportunity in January. Boxe
9596.
ell experienced manager wishes to
note and exploit Art Theatre in Southt.
Write Room 22—YMCA, Albuquer-
, New Mexico.
loroughly experienced large situations;
phases theatre operations. Desire City
tagership or A-1 house with future poials;
college, age 35, located West.
office 9603.
HE ODDS
ARE
GENERAL EQUIPMENT—NEW
WINTERIZED MASONITE REPLACEMENT
marquee letters, blacK or red. Interchcmgeable
all makes. A" -bOc; 6 '-650, 8"-
75c; 10"-90c; 12"-$1.05; 16"-$1.75; 17'-
$2,00, 24"- $3 00. Non sliding spring 10c
additional. (10% discount 100 letters or
over $60,00 list). S.O.S., 602 W. 52nd, New
York 19.
WIDE SCREEN PICTURES WAVY? $195 00
buys pair Brandnew Variable Superscope
Anamorphics. V4 original cost. Limited
quantity. SOS.. 602 W. 52nd, New York
19.
GENERAL EQUIPMENT—USED
GOVERNMENT SURPLUS projection
sound cheap—Amplilicrs,
and
Soundheads,
Projectors, Arc Lamps, Generators, S.O.S.,
Imediate opportunity for strong manin
promotion and exploitcrtion. 602 W. 52iid, New York 19.
I be aggressive and competitive. Send
olete resume with all references and
DRIVE-IN THEATRE EQUIPMENT
AHVIN ELECTHIC-IN-CAR HEATERS.
Brand new, 8 per cln. Model T-90-1, 220
volt, 500 watts, 10 It. cord. Price, $9.75
each. Ontario Equipment Co., Toledo 1,
Ohio.
DRIVE-IN EQUIPMENT WANTED
WANTED: Trains, miniature Kiddieland
types ior modernizing and resale to Driveins.
Top cash paid. Buckeye Mfg. Company,
Lake City, Minnesota.
EQUIPMENT WANTED
Used screen, approximately 65x30 ft.,
lens, 23/4 to 4V2, anamorphics, also complete
booths- Will dismantle. Jewel Theatre,
P. O. Box 231, Poplar Bluff, Mo.
CASH PAID FOR RCA, SIMPLEX SOUND-
HEADS— Century, Super Simplex. DeVry.
Simplex SP Portables, Hi-lntensity Rectifiers.
Boxoffice 9599.
Wanted: Used theatre booth equipment.
Frank Rogers, 1122 Winton, Speedway,
Indiana.
Three or four track 35mm Stereophonic
Reproducer. State price and condition.
Warren West, 3033 Locust S't., St. Louis,
Wanted: 35mm portable camera, reasonable.
Wyhe, P. O. Box 158, Johnson City,
Tenn.
THEATRES FOR SALE
West Coast theatres ior sale. Write lor
list. Theatre Exchange Company, 260
Kearney Street, San Francisco 8, Calilornia.
FOR SALE—In order to take advantage
of opportumty offered in California: one
of the nicest drive-m theatres in state of
Kansas, 365 cars, 16,000 population, well
constructed, excellent condition. Very
beautifully located on acres of valuable
9
CLEflfilOe HOUSE
land. Offered at sacrifice price for short
time only. Gene & Clara BuUard, Arkansas
City, Kansas. Phone HI 2-0660.
Orphe Theatre. Ada, Minn. Located
remodeled, with new seats, screen, new
roof and oil burner. No. 1 shape. Also 3-
bedroom home. Joe. R. Ullman, Ada, Minn.
For Sale: 300-seat modern theatre, town
5,000 population, central Indiana. Small
down payment, balance monthly payment.
Theatre now in operation. Frank Rogers,
1122 Winton, Speedway, Indiana.
THEATRES FOR LEASE
SOO-seat indoor theatre for lease, located
m prosperous North California town of
5,000, Only theatre in tovm. Owner retiring.
Write Boxoffice 9601.
THEATRES FOR LEASE OR SALE
400-car diive-in and SOO-seat indoor theatre
tor sale or lease in North California
town of 15,000. Only theatre m area.
Owner retiring. Wnte Boxoffice 9602.
THEATRES WANTED
Wan
*17,537 to 1
THEATRE TICKETS
You'll get
the job
through
done
BOXOFFICE
:learing
HOUSE
When you want to
IRE HELP ... GET A JOB
ONE . . . SELL . . . BUY
KCHANGE.
. . .
'Net paid circulation of
BOXOFFICE is 17.537
XOFHCE
December 17, 1962
Prompt Service. Special printed roll tickets.
100.000, $37.95; 10,000, $12.75; 2,000,
$5.95. Each change in admission price,
including change in color, $4.25 extra
Double numbering extra. F.O.B. Kansas
City, Mo. Cash with order. Kansas City
Ticket Co., Dept. U, 109 W. 18th Sreet,
Kansas City 8, Mo.
PLAYGROUND EQUIPMENT
Playground Equipment—Thecrtre chairs.
New-Used. Lone Stcrr Seating, Box 1734
Dallas.
SOUND-PROIECTION
MAINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
PROJECTIONISTS. EXHIBITORS. MAN
AGERS AND REPAIRMEN: Do you wani
e;.:peii a i/ice on Sound & Projection Main,
tenance on projectors, arc lamps, screens
projection lenses; audio amplifiers, so
heods, speakers, power supplies, etc.? 16
35-70mm equipment fully covered in oi
Maintenance and Monthly Service Bulletins.
Easy-to-understand and written so
you can keep your equipment in Al condition
and SAVE MONEY in projection
room operation. Used by men operating
equipment in Air Force, Army and Navy.
Data on new theatre transistor sound
systems. Pictures, drawings and schematics.
Edited by the writer with over
20 years experience; technical editor
Modern Theatre. YOU NEED THIS SER-
VICE. Loose-leaf Manual and monthly
Service Bulletins one YeOr $7.50; if you
want Monthly Bulletins Only, I-year $6 50-
Cash or Check, no CODs. Send Todavi
Wesley Trout, Publisher, Box 575, Enid,
Oklahoma.

Re v\e «2\63
i
Now in
preparation
Greatest /Vir^ Value in the Industry
The next BOXOFFICE BAROMETER—the film industry's most
complete and practical booking and buying guide—will be
published soon as a second section of BOXOFFICE.
A SEPARATELY BOUND
SECTION OF
Long established as the most authoritative and useful reference
source on product information,
BOXOFFICE BAROMETER
is relied upon by virtually every exhibitor for the record of grosses
and ratings at the boxoffice of films that have played during
the past season. No other source is so complete in details on
released pictures and their stars — as well as on the complete
data covering the forthcoming features.
Contents will include: The All-American Screen Favorites Poll of
1962—Features and Shorts Indexes of 1961-62—Picture Grosses
— Outstanding Hits — Production Trends — Advance data on
films in production or completed for release — Many other service
features of practical use-value designed to help attain top showmanship
and boxoffice profits in 1963.
TELLS
YOU:
WU-
Are the most popular stars
Are the top hit producers
Are the leading directors
Made the most hit pictures
Turned out the best shorts
Stars in what '61 -'62 films
Distributes foreign films
AN