Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

Borussia Dortmund
convertible bonds and bonds with warrants (conditional
capital with a nominal amount of EUR 14.6
million). At the present time, however, the management
has no specific plans to make use of these
instruments.
CORPORATE STRATEGY
Borussia Dortmund's aim is to establish itself over the
medium-term as one of the leading German football
clubs after Bayern Munich. Following the successful
implementation of the reorganisation, the restructuring
of our financial liabilities and the first mode -
rate investments in the professional squad, we
consider ourselves to be on the right path.
The financial foundations of the first and to date only
listed German football company have been expanded
with the exclusive marketing right for SIGNAL
IDUNA PARK, more effective use of the “Borussia
Dortmund” brand and the establishment of footballrelated
lines of business. However, the core business
will in future also be professional football together
with its classic income sources of TV marketing, sponsorship,
ticketing and merchandising. For the following
reasons, BVB is convinced that it will be able to
further stabilise and expand its position:
• Borussia Dortmund is in sporting terms one of
the most successful, well known and most popular
German football clubs with an outstanding fan
base that provides BVB with one of the highest
average numbers of spectators in Europe.
• A football company can only be financially successful
if it enjoys sporting success in the long
term. In order to make its financial performance
less dependent on short-term sporting success in
the future, Borussia Dortmund will push ahead
further with national and international marketing
of its brand name.
• Germany continues to be Europe's largest football
market, which, however, is behind some other
European markets in financial terms. This provides
great growth potential.
All financial activities at Borussia Dortmund are oriented
around the target groups that are relevant for
a football club: Its fans, members and business partners.
Products and services should be tailored to
these groups in the best way possible. Through its
existing brand potential, Borussia Dortmund intends
to utilise all the commercial opportunities presented
by professional club football in an international context
for the benefit of the shareholders.
The current business strategy can principally be summarised
as follows:
• Strengthening the financial condition
• Sustainable adjustment of sporting perspectives
• Intensifying the promotion of up and coming
talent
• Fan involvement
• Utilisation of the “Borussia Dortmund” brand
19 th Round
31 January 2007
FSV Mainz 05 1:0 BVB
20 th Round
4 February 2007
BVB 0:1 VfB Stuttgart
116
Niculae tries to thread the ball past
Kruska. Metzelder watches the situation
in the background.
Metzelder tackling goal scorer Gomez.
“Metze” was unfortunate that his header
was cleared off the line