Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

The basis of the sponsorship
concept is formed
by the more than 500
companies that use the
various catering areas in
SIGNAL IDUNA PARK,
such as “Business Club
09”.
SPONSORSHIP
BVB's sponsorship concept has a clear hierarchy.
The basis is formed by the more than
500 companies that use the various catering
areas in SIGNAL IDUNA PARK in a business to
business context in order to offer their customers
and/or guests something special for
home matches in the form of their business
seats in VIP areas, as well as to establish or
build upon business relations. In same cases,
these companies link their commitment with
advertising measures such as perimeter
board advertising and appearances in print
media and/or on the Internet.
On the next highest level are the so-called
“partners”, who use the BVB platform primarily
in terms of regional exposure and the location.
This principally involves perimeter
board advertising, interior campaigns, naming
rights of the VIP areas or the use of players for
PR appointments. As a partner of BVB, a company
has the right to use this title and the club's
logo for its own purposes or PR work.
One of BVB's champion partners is Sparda-Bank. The
company has created an attractive savings card with
variable interest for fans. Goals scored by the stars are
points earned by the fans.
For years, BVB has been closely connected with
the Warsteiner brewery. It is also represented in
the stadium on perimeter board advertising and
thus reaches a large number of consumers.
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