Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...
Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...
Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...
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<strong>Borussia</strong> Dortmund GmbH & Co. <strong>KGaA</strong><br />
Details of the performance of the individual revenue<br />
sources are provided in the following paragraphs.<br />
Income from ticketing<br />
<strong>Borussia</strong> Dortmund's receipts from match operations,<br />
i.e. income from ticketing and friendly games,<br />
increased by EUR 1.1 million to EUR 18.3 million<br />
in the past financial year for the <strong>2006</strong>/<strong>2007</strong> season.<br />
The largest individual contribution to growth<br />
amounting to EUR 0.7 million was made by income<br />
from Bundesliga match and season ticket sales. In<br />
addition the home game against Hannover 96 in the<br />
second main round of the DFB Cup generated a surplus<br />
of EUR 0.1 million, while various friendly games<br />
and match operations for the regional league team<br />
provided additional income of EUR 0.3 million.<br />
The average number of spectators was increased from<br />
71,378 to 72,164, despite lower season ticket sales<br />
compared with the previous year and a rather difficult<br />
season from the sporting point of view, with the club's<br />
participation in the first division next season not made<br />
certain until the 32nd match day. On an international<br />
basis, <strong>Borussia</strong> Dortmund therefore continues to<br />
occupy third place in terms of numbers of spectators<br />
behind Manchester United and Real Madrid, despite<br />
not participating in an international competition.<br />
The loyalty of the club's supporters, even following<br />
an unsuccessful sporting season, is made clear by the<br />
number of season tickets already sold for next season.<br />
With 50,549 tickets sold for the <strong>2007</strong>/2008 season,<br />
<strong>Borussia</strong> Dortmund has beaten its own<br />
Bundesliga record of 50,415 season tickets sold for<br />
2003/2004. In comparison, an average of 20,450 season<br />
tickets were sold in the Bundesliga for the<br />
<strong>2006</strong>/<strong>2007</strong> season.<br />
Income from sponsorship<br />
<strong>Borussia</strong> Dortmund's income from sponsorship conformed<br />
to the upward trend enjoyed by all clubs in<br />
the Bundesliga and reached EUR 30.5 million, thus<br />
exceeding the EUR 30 million target for the first time<br />
with an increase of 12.4% compared with the prioryear<br />
figure.<br />
Despite not participating in an international competition,<br />
<strong>BVB</strong>'s games were watched by an average of<br />
72,164 spectators and therefore represented an<br />
attractive advertising platform, especially for regional<br />
companies. The creation of additional capacity for<br />
perimeter boards also created the opportunity to<br />
offer perimeter board advertising to new potential<br />
clients.<br />
In addition to RAG, acting as main sponsor for the<br />
first time in the last financial year, and SIGNAL<br />
IDUNA, which has given its name to the largest stadium<br />
in the Bundesliga, <strong>Borussia</strong> Dortmund and its<br />
marketing partner SPORTFIVE succeeded once<br />
again in increasing the number of so-called “champion<br />
partners” and partners compared with the previous<br />
year.<br />
The development of the hospitality areas also made a<br />
substantial contribution to the increase in income<br />
from sponsorship. In addition to the reserved seating<br />
area in the West Stand at SIGNAL IDUNA PARK<br />
which has been fully booked for years, the new<br />
Business Club 09 concept was gratefully received by<br />
many customers. Not only does it offer participants<br />
the chance to experience all <strong>BVB</strong> matches at<br />
SIGNAL IDUNA PARK close up, it also creates the<br />
opportunity to benefit from the “<strong>Borussia</strong> Dortmund”<br />
phenomenon away from the pitch. The number of<br />
seats sold was more than double the previous year's<br />
23 rd Round<br />
24 February <strong>2007</strong><br />
Hannover 96 4:2 <strong>BVB</strong><br />
24 th Round<br />
4 March <strong>2007</strong><br />
<strong>BVB</strong> 2:3 Cottbus<br />
56<br />
During the game in Hanover, Valdez did<br />
not have his nerves under control. Here<br />
he starts a fight with Vinicius.<br />
Left: referee Fandel.<br />
Three goals (of which only two counted)<br />
– and still Frei had to be consoled<br />
by Cvitanovic.