11.10.2014 Views

Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>Borussia</strong> Dortmund GmbH & Co. <strong>KGaA</strong><br />

Details of the performance of the individual revenue<br />

sources are provided in the following paragraphs.<br />

Income from ticketing<br />

<strong>Borussia</strong> Dortmund's receipts from match operations,<br />

i.e. income from ticketing and friendly games,<br />

increased by EUR 1.1 million to EUR 18.3 million<br />

in the past financial year for the <strong>2006</strong>/<strong>2007</strong> season.<br />

The largest individual contribution to growth<br />

amounting to EUR 0.7 million was made by income<br />

from Bundesliga match and season ticket sales. In<br />

addition the home game against Hannover 96 in the<br />

second main round of the DFB Cup generated a surplus<br />

of EUR 0.1 million, while various friendly games<br />

and match operations for the regional league team<br />

provided additional income of EUR 0.3 million.<br />

The average number of spectators was increased from<br />

71,378 to 72,164, despite lower season ticket sales<br />

compared with the previous year and a rather difficult<br />

season from the sporting point of view, with the club's<br />

participation in the first division next season not made<br />

certain until the 32nd match day. On an international<br />

basis, <strong>Borussia</strong> Dortmund therefore continues to<br />

occupy third place in terms of numbers of spectators<br />

behind Manchester United and Real Madrid, despite<br />

not participating in an international competition.<br />

The loyalty of the club's supporters, even following<br />

an unsuccessful sporting season, is made clear by the<br />

number of season tickets already sold for next season.<br />

With 50,549 tickets sold for the <strong>2007</strong>/2008 season,<br />

<strong>Borussia</strong> Dortmund has beaten its own<br />

Bundesliga record of 50,415 season tickets sold for<br />

2003/2004. In comparison, an average of 20,450 season<br />

tickets were sold in the Bundesliga for the<br />

<strong>2006</strong>/<strong>2007</strong> season.<br />

Income from sponsorship<br />

<strong>Borussia</strong> Dortmund's income from sponsorship conformed<br />

to the upward trend enjoyed by all clubs in<br />

the Bundesliga and reached EUR 30.5 million, thus<br />

exceeding the EUR 30 million target for the first time<br />

with an increase of 12.4% compared with the prioryear<br />

figure.<br />

Despite not participating in an international competition,<br />

<strong>BVB</strong>'s games were watched by an average of<br />

72,164 spectators and therefore represented an<br />

attractive advertising platform, especially for regional<br />

companies. The creation of additional capacity for<br />

perimeter boards also created the opportunity to<br />

offer perimeter board advertising to new potential<br />

clients.<br />

In addition to RAG, acting as main sponsor for the<br />

first time in the last financial year, and SIGNAL<br />

IDUNA, which has given its name to the largest stadium<br />

in the Bundesliga, <strong>Borussia</strong> Dortmund and its<br />

marketing partner SPORTFIVE succeeded once<br />

again in increasing the number of so-called “champion<br />

partners” and partners compared with the previous<br />

year.<br />

The development of the hospitality areas also made a<br />

substantial contribution to the increase in income<br />

from sponsorship. In addition to the reserved seating<br />

area in the West Stand at SIGNAL IDUNA PARK<br />

which has been fully booked for years, the new<br />

Business Club 09 concept was gratefully received by<br />

many customers. Not only does it offer participants<br />

the chance to experience all <strong>BVB</strong> matches at<br />

SIGNAL IDUNA PARK close up, it also creates the<br />

opportunity to benefit from the “<strong>Borussia</strong> Dortmund”<br />

phenomenon away from the pitch. The number of<br />

seats sold was more than double the previous year's<br />

23 rd Round<br />

24 February <strong>2007</strong><br />

Hannover 96 4:2 <strong>BVB</strong><br />

24 th Round<br />

4 March <strong>2007</strong><br />

<strong>BVB</strong> 2:3 Cottbus<br />

56<br />

During the game in Hanover, Valdez did<br />

not have his nerves under control. Here<br />

he starts a fight with Vinicius.<br />

Left: referee Fandel.<br />

Three goals (of which only two counted)<br />

– and still Frei had to be consoled<br />

by Cvitanovic.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!