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Sasha Luss

© Alikhan Madzaev

She may not necessarily be a new face per se, but Sasha

Luss definitely has a very noteworthy modeling career.

While the Russian beauty began modeling in 2006, she

is the perfect case in point as to how important the right

management at the right time is to achieve international stardom,

which Luss is enjoying today. At the tender age of fourteen,

the blonde haired, blue-eyed stunner signed with IQ

Models in Moscow and quickly shot to fame in the Russian

fashion industry, landing multiple editorials in her country’s

editions of Vogue and L’Officiel in 2008. But the success

in Russia was not enough for Luss and so she decided to

leave her mother agency in 2011 to join Avant Models.

Soon after, she gained her international fame after Karl

Lagerfeld spotted her in an advertisement for the Russian

demi-couturier, Bohemique, and booked her for his Chanel

Pre-Fall 2012 and Autumn/Winter 2012 ready-to-wear

fashion shows. The following season, she was snapped up

by Dior to walk exclusively in their Spring/Summer 2013

spectacle. Today, Sasha is one of the most high-in-demand

models of the moment, with an impressive runway presence

each season by walking more than fifty shows for some of

the world’s most prestigious brands. The Magadan-native

has also been chosen to star in ad campaigns for Carolina

Herrera, Chanel, Lanvin, Max Mara, Valentino and Tommy

Hilfiger. In 2014, Sasha landed her biggest job of her career

as the new face of Dior Beauty.

23 | loveFMD.com

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