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DECEMBER 16, 1963

Bull terrier Bodger, Siamese cat Tao and Labrador retriever Luath, stars of the motion picture

'The Incredible Journey," winner of the November BOXOFFICE Blue Ribbon Aword. Human

stars include Emile Genest, Sandra Scott and John Drainie in the Wolt Disney True-Life

page 17.

adventure feature production in Technicolor, released by Buena Vista

. . .

Showman's Manual



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Michigan Allied


Hyman on Release Plan

DETROIT—Allied Theatres of Michigan

voted a special commendation to Edward

L. Hyman, AB-Paramount Theatres vicepresident,

at the December board of directors

meeting, for "his valiant efforts to

achieve more orderly methods of motion

picture distribution."

Allied further asked each film company

to make quality product available during

April and May. in a direct assault on the

present booking practice, "so that they will

not continue to be months of destitution

and disaster." Turning to the exhibitors'

own job. Allied asked exhibitors to work

out implementation of the program by

seeking to "inci-ease grosses on all quality

pictures which are made available during

April and May by means of conscientious

merchandising and additional playing

times, publicity, advertising and promotion.


The Michigan Allied motion carried a direct

stinger for current trade practices.

"There has been a trend for film companies

to withhold the better grossing pictures

for release only dm'ing the summer months

or during holiday playing time."

The award to Hyman was based on his

lesearch, preparation of product release

schedules, and work lor orderly distribution.

Other significant actions at the Michigan

Allied meeting included:

1. Report by president Milton London

on numerous letters from trade groups and

associations, chambers of commerce, and

similar bodies, thanking Allied for its

spearheading of the fight against the Detroit

City Water Department charges for

nonrecirculating air conditioners. This was

a seven-year court fight, carried on by

Allied counsel David Newman, and resulted

in a court order to the city to refund

the charges for the whole period.

The court further ordered the city to

pay ten per cent interest on the amount

collected during this period.

Newman reported that actual distribution

will begin within about 60 days and

will mean about $200,000 cash from the

city for 48 theatres of the metropolitan

district, in addition to a continuing annual

saving of about $100,000.


2. The Michigan board expressed its continuing

opposition to pay TV by setting

up mechanism to secure contributions

from all Michigan theatre owners to go to

California exhibitors in their fight on this

issue. This is in line with past actions by

the Michigan body in fighting pay TV

wherever it appears.

3. Strategy was plarmed to seek exemption

of theatre employes from projected

minimimi wage legislation, slated for introduction

in the Michigan Legislature in


4. Techniques of opposition to 16mm exhibition

in competition with established

theatres were considered. Allied will issue

warnings to exhibitors to be alert for such

opposition and counsel on steps to meet

the situation.

Ask Bill

of Rights Trailer

Be Returned Pronto

NEW YORK — Exhibitors


the Bill of Rights trailer are being

urged to return the prints promptly

to National Screen Service as soon

as the run is completed.

Charles E. McCarthy, executive vicepresident

of the Council of Motion Picture

Organizations, said the necessity

for immediate return of the reel

stemmed from the deluge of orders

for prints. He said indications were

that if there were twice as many as

the 780 prints now in circulation,

there still wouldn't be enough, so

great was the demand. Accordingly,

he said, "exhibitors will be helping

this project and also their fellow exhibitors

if they return prints of the

trailer to the National Screen exchanges

just as soon as they are

through playing them."

The trailers will continue playing

until the end of the year, so theatres

still will be able to get prints, Mc-

Carthy said.

3 More Distributors

List April-May Fare

NEW YORK—In line with Edward L.

Hyman's push for strong product to fill the

so-called orphan period of April and May,

three additional companies have announced

their product for those spring


Universal has designated four new pictures

and two releases for the two-month

span. Paramount has placed four productions

in that period and Buena Vista will

have two, although its February release will

carry over into the April-May spot.

Universal has announced 14 pictures for

release during the first six months of 1964.

H. H. "Hi" Martin, vice-president and general

sales manager, said the April-May

lineup would consist of "Captain Nevwnan,

M.D." "The Brass Bottle," "Nightmare"

and "He Rides Tall." The reissues will be

two of Universal's record-breakers, "Operation

Petticoat" and "Pillow Talk."

Charles Boasberg, general sales manager

of Paramount, reported that in addition

to its four releases in April and May,

there would be the opening of roadshow

engagements of Samuel Bronston's "The

Fall of the Roman Empire" and Hal WaUis'

"Becket." The foui- films selected for the

late spring period will be "Paris When It

Sizzles," "Lady in a Cage," "Law of the

Lawless" and "Son of Captain Blood."

The Buena Vista release for February

will be "The Misadventui'es of Merlin," to

be followed at Easter with "A Tiger Walks"

and in May, "The Three Lives of


Marshall Naify Is New

UATC President

NEW YORK—At the suggestion of George

P. Skouras, Marshall Naify, president

United California


Theatres, was elected

president of United

Ai'tists Theatre circuit

by the board of directors

of UATC here

Wednesday (IV.

Skouras, who has been

recuperating from an

extended illness, will

remain as chairman

of the board. He had

been president of

UATC for many years. Marshall Naify

The directors also

set January 13 as the date for two stockholders

meetings in Baltimore. The first will

be held in compliance with a court order,

granting the request of the Committee for

the Better Management of United Artists

Theatre Circuit for a special meeting at

which the dissident group hopes to oust the

present management and install its own

panel of directors.

The second will be the regular meeting

of shareholders who are expected to install

a pro-management board. With the

Naify family holding a majority of the

UATC stock and having the backing ol

other large stockholders, it appears unlikely

that the dissident group can effectuate

its program.

At the board meeting, R. A. Naify and

Georgette Naify Rosenkrans were elected

directors and a new slate of directors to be

presented at the January stockholders

meeting was approved. Michael A. Naify,

father of the Naify brothers, was elected

honorary chairman of the board.

Marshall Naify stressed that the operation

of United Artists Theatres would be

a broad team effort with R. A. Naify serving

as president of United California Theatres.

He singled out Salah Hassanein, Arnold

Childhouse, John Rowley and Al Bollengier

as the key executives with whom

he would be working closely.

The Naify family, under the consolidation

of United California and United Artists

Theatre Circuit, owns 770,000 of the 1,600,-

000 shares of UATC stock outstanding.

UATC's Dissident Group

Appeals Merger Ruling

NEW YORK—Although United Artists

Theatres Circuit has been given the green

light to proceed with its consolidation with

United California Theatres, the dissident

group of UATC shareholders has filed an appeal

in Maryland Court of Appeals against

the approval issued by Judge Reuben Oppenheimer

in Baltimore City Court. Thelij^^

dissident group has sought to block the|m

UATC-UCT deal and had asked for a i

special meeting of stockholders for the

purpose of ousting present management.

Judge Oppenheimer ruled on December

4 that the stock exchange plan of UATC

management, which would unify the two,

circuits, was a fair one, despite the protests

from the dissident group. In effect,

the Naify family, which operates the California

circuit, will receive 46 1/2 per cent of

the UATC stock, with UATC having control.

BOXOFFICE December 16, 1963




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On Pay TV Fighl

NEW YORK—Theatre Owners of

America will concentrate its immediate

efforts on combatting pay television, particularly

in California where the Crusade

for Free TV is fighting the inroads of the

medium, according to John Rowley, TOA


Rowley, who was in New York last week,

said he considered the pay TV situation

one of the most serious facing exhibition

and that TOA would give full support to

"MPI Stockholders Approve

Partial Liquidation Plan

KANSAS CITY—Stockholders of Motion

Picture Investors, Inc., at a meeting here

Tuesday (10) voted formally for partial

liquidation of the company. In effect, the

action was the approval of the move which

was decided by key members of the board

who were attending the Theatre Owners

|of America convention in New York in


With vice-president Robert Ballantyne of

Omaha presiding in the absence of Walter

|Reade, the organization re-elected its board

of directors. Action relating the liquidation

of the company and distribution of the

first liquidation dividend of $5 per share

was approved by a vote of over 99 per cent

of the shareholders represented at the

imeeting. Approximately 80 per cent of the

itotal number of shareholders were represented.

The first dividend of $5, totaling

about $220,000, will be paid December 20 to

shareholders of record December 10.

MPI was founded five years ago for the

purpose of buying stock in film companies

and fostering production. Exhibitors were

the principal investors.

The liquidation plan calls for the sale of

sufficient shares to pay off the stockholders

on the basis of 50 per cent of their

original investment of $10 a share. It is

that the revenue from two pictures,

"The Checkered Flag" and "Trigger

Happy," in which MPI holds an interest,

,will enable MPI's investors to break even.

Joe Levine Reveals Plans

On 4 Films With Para.

HOLLYWOOD—Joseph Levine and

Paramount will turn out four more pictures

in Hollywood, where production is

more commercial than the art films from

Europe, and the films will therefore have

greater exhibitor acceptance, Levine told

a press conference at Paramount's Hollywood

Studios. In what may be termed one

of the zaniest press conferences of all

time, Levine covered the mad, mad, mad

world of motion pictures dui'ing the question

and answer period, with Bette Davis

supplying the comedy relief and Jack

Karp, Paramount Studio production chief,

acting as straight man. The press provided

the campaign.

Exhibitors in various parts of the country

have been holding emergency meetings

and have set quotas for their respective

territories. Sessions have been

held in New Orleans, Boston, Dallas, Seattle,

Atlanta, Kansas City and one is

scheduled for today i

in Washington,

D.C. California leaders have been as-

the needling.

In addition to his commitment reached

signed to speak at the meetings.

with the Paramount group, Levine indicated

he will have five more properties.

In a telegram to Rowley, the Seattle exhibitors

said they had pledged complete

One of these will be Polly Adler's Hollywood

Hills best-seller epic, "A House Is

financial cooperation "in this fight to the

finish against the dire and foreboding

Not a Home." In answer to MuiTay Schumach's

(New York Times) question Levine

threat in California." That fight, they

said, "is everybody's fight and any thinking

theatre operator will quickly recog-

said he didn't think there would be any

nudes in the pictures he will turn out.

nize the now legalized pay TV revenue

The object of the press conference was

measure in California as a positive destruction

force everywhere." They added

to kick off the production of well-paid

author Harold Robbins' "Where Love Has

that they would raise their share and do

Gone." Both Bette Davis and Susan Hayward

flanked Levine.

everything else necessary to smash "this

certain destroyer of motion picture theatres."

On an ascending scale of production

costs, Levine released figures of production

While in New York, Rowley and Joseph

for "Where Love Has Gone," at $3,000,000:

Alterman, executive secretary, prepared

"The Carpetbaggers," at $4,000,000 and

the standing committee for the coming

"Nevada Smith," based on an episode in

year. The names will be announced shortly.

"Carpetbaggers," at $4,550,000.

Last film in the present deal, which Levine

has completed with Paramount is

"Zulu," directed by Cy Endfield, who, Levine

terms, as one of the great "finds" in

motion pictures, along with the producer

of the film. Other pictm-es to be made by

Levine, in what he termed a nine-picture


BOXOFnCE : : December 16, 1963

Reservations Coming In

For Show-A-Rama VII

KANSAS CITY—More than 50 reservations

to Show-A-Rama Vn, which

wiU be held March 3-5 at Hotel Continental

here, have l>een made so far,

according to Norris Cresswell, executive

secretary of the United Theatre

Owners of the Heart of America, exhibitor

organization sponsoring the national

convention. Reservations have

come in from far and nide, including

one from Toliyo.

Four Showmen of the Year awards

will be made on the basis of last year

and suggestions are now open. Richard

Drear, president of Commonwealth

Theatres, and Fred Souttar, area supervisor

for Fox Midwest Theatres, who

are convention cochairmen, ask that

letters l>e sent in now on award possibilities.

Also a Star of the Year

award will be given. Last year Jack

Lemmon and Sandra Dee were named

for the awards.

schedule, will not necessarily go through


Discussing "art" films which are made

in Europe and which Is strictly an American

term for "adult films," and never used

there because they are made as part of

European culture, Levine indicated that

he needed more "commercial" type product

because exhibitors would not back so-called

"artistic films." He hoped to have 5.000

more playdates from Hollywood films,

than the overseas product.

"Long Day's Journey Into Night," the

Eugene O'Neill film, cost Embassy $700,-

000 in losses, beyond its $525,000 production


Levine released the list of stars to appear

in the San Francisco locale film.

"Where Love Has Gone." With Bette Davis

playing the mother to 46-year-old Susan

Hayward, others in the cast are Mike Connors,

George Macready, Joey Heatherton,

DeForrest Kelly, Jane Greer and Anne


Other product named by Levine for production

is "Imperial Woman," by Pearl

Buck with screenplay by Miss Buck, Nobel

prize winner, and Ted Danielevsky. Miss

Buck's greatest epic, "The Good Earth"

was released in 1937.

Viking Case to


High Court Review



case, involving the bidding situation in

Philadelphia, will be reviewed by the U.S.

Supreme Court. The high court announced

Monday (9) that it would review the action

which had attracted considerable attention

in the industry.

At the recent convention of Theatre

Owners of America in New York, it was

indicated that TOA would enter the case

as a friend of the court in the event the

Supreme Court decided to review it. At

that time, doubts were expressed by TOA

attorneys that the litigation would get a

review by the Supreme Court.

Operators of the Viking had contended

that the agreements between circuits not

to bid against each other for product of

certain distributors were a violation of the

antitnist laws. While not denying that the

agreements existed, the involved distributors

and exhibitors. In hearings before

two lower courts, argued that all exhibitors

were free to bid and that the agreements

affected only those theatres in the agreements

as being binding.

The action was brought in 1955.

Morey Jr. to MGM

CULVER CITY—Edward Morey jr.,


of Edward Morey. vice-president of Allied

Artists, has been appointed executive production

manager of the Metro-Goldwyn-

Mayer studios here. The younger Morey

formerly was associated with the Allied

Artists studio.



The critics go all the way wr


"Vibrant, "-yv. v. World-Telegram " POXQWdiWXn" —N. Y. Herald TribMf

Highest Rating/'-yv. KDa/v/zvei/i^s

"Lovingly made filn

a sensitive story and a skillfully made picture .


is excellent and Jean Simmons gives a fin


-Atlanta Journal "...a beautiful, sensitlve story. . .artis

. . . the

movie is headed toward a prize-winning f

truly a xwusX." -Knoxvuie Newssentinei

"Flawloss in its St

in its casting, human in its direction."-/^/ioxw//eJoi/r/7a/ltl

Hollywood has sujpipWeA." -Motion picture oaiiy "Filmed |d


"...Treated with beauty and sensitivity...The le

the supporting players. "-F//mz?a///

"High on quali

syxpexxot'/ ^Motion Picture Exhibitor

"Distinguished picture..

m Simmons /robert, preston in davidsissM's production oi all

the wayhoi


g, perfect \jML'

f the strongest and most enriching experiences

and with remarkable sensitivity/'-\^ar/ef/


e excel lent and the same goes for „ ^^ "**

all the way

normances, direction, and production are

vvlth It

^Simmons is outstanding/-//o//ywoo^ /?epo/ter ^










Sharpness of

Revealed at


HOLLYWOOD—Within the limits of the

quiet walls of the dismantled RosemaiT

Theatre, here in Santa Monica, the professional

debut of Dimension-150 took

place last week. To an audience of theatre

and production executives. Richard Vetter,

assistant professor of audio-visual and

Carl Williams, instructor in the same art.

both from the University of California at

Los Ange'.es. demonstrated their system of

curved-wall theatre projection. It may be

termed a success, of a high order of



From the unique vantage point of having

viewed the original 16mm laboratory device,

in its first application as an engineering

training device at UCLA, in 1959,

BoxoFFicE can attest to its growth into a

fully professional 70mm theatre production

and projection system. Both Vetter and

Williams, novices in exhibitor business, had

not originally intended the device for anything

but an audio-visual communication

system. Their progress has been dynamic,

from education, to professional theatre exhibition

of films.

The reel exhibited contained projection

images of conventional 35mm size, and the

full cui'ved screen 70mm size. It opened

with the material shot with the D-150 lens

showing the high speed travel of a sports

car. followed by shots of San Francisco

from a plane, outside building elevator,

motorcycle and finally a i-oller-coaster

ride. Camera lens used were 50mm, 70mm,

120mm and 150mm.

To those who had watched the other

system of Cinerama in the past, the effects

were the same: the dizzying ride, the

screams, etc. From the steady picture from

one lens, contrasted with the Cinerama

three-lens system, the picture was more

satisfying, because there was a complete

absence of lines on the screen.

Dimension-150 is a single-image 70mm

process, designed for exhibition to utilize

65-70mm equipment and film. The full

process from production through exhibition,

combines a 65mm camera lens for production,

with the film developed and then

printed on a 65 -70mm optical printer, in the

laboratory. The latter has a specially developed

printed lens which corrects the filmimage

for the purpose of deeply curved screen

projection. The resultant release print of

the film allows an area for six-track stereophonic



Any theatre in the field, which has

standard 70mm projection and sound

equipment, may add the D-150 lens to the

system and, according to Vetter, can purchase

a screen for approximately $5,000.

With the lens tentatively priced at $2,000

a pair, a new type of entertainment is possible

in a slightly converted theatre for


The problem for the moment is to get

film of 65mm size, which can be reprinted

in a Technicolor or De Luxe film laboratory

for use on a fully curved screen. Since

the introduction of 70mm systems, of

Panavision, Todd-AO, and other types of

widescreen, approximately 600 theatres

Dimension-ISO Image

Santa Monica Debut

worldwide have been equipped for 70mm

type of projection. To fit those projectors

approximately 25 features were made dm--

ing the past few years, which could be converted

in the laboratory printer to the

curved-screen system. Most of these were

originally roadshow films, and after special

runs are printed down to conventional type

prints for multi-releases in all theatres.

To make the system economical for theatres

to convert, there must be sufficient

product. As an example, the demonstration

reel contained a "converted" print of

"South Pacific" and one of "Ai-ound the

World in 80 Days." According to several

exhibitor executives, including Robert

Stein. Statewide Theatres, Los Angeles, the

new dimension made the film "veiT exciting."

The effect was breathtaking and

for films like this, with proper sound systems,

such as used in "Fantasia," a new era

of showmanship could result. Louis De

Rochemont, who signed a deal for three

pictures in the process, is expected to have

his first feature in the middle of 1965. In

the interim, George Pal, who has made

films in the 70mm Cinerama process, has

expressed interest in immediate production.

First showing may be the rerun of

either "South Pacific" or "Around the

World in 80 Days."

A factor in printing for the new process,

so far as distributors are concerned is the

cost of a print, which for a three-hour

show of 18,000 feet in length would be approximately

$5,000, at the going rate of

27 Va cents per foot, for 70mm release

prints, in color. The area of a 70mm print

is 250 per cent that of the conventional

35mm print with extra space for tracks but

the cost is almost fom- times the smaller

print. Only two laboratories are presently

equipped to turn out prints, but conversion

may be expected soon of others because of

the potential market.

Progressively the D-150 group has grown.

Its first deal in the professional field was

with Todd-AO, who held the professional

meeting some months ago, where a 16mm

print was shown at the Beverly Hilton

Hotel. The annoxmcement that Marshall

Naify, United California Theatres, has

made a deal with Vetter and Williams

brought a new element into the field. Since

this represents exhibitor money, rather

than production, and the producer does not

have to go to the competing Todd-AO system

and pay a royalty on both systems,

more producers may become interested.

The Rosemary Theatre is to become a

permanent laboratoi-y. according to the announcement

from here. Lens from 10mm to

four inches, which can be used, are available.

Naify Says Speedup Necessary

For Dimension-150 Equipment

LOS ANGELES—The enthusiasm and

highly favorable reaction to the demonstration

of DimerLsion-150 has necessitated

a speedup of plans for equipment required

to license producers for its use, according

to Marshall Naify, president of United

California Theatres.

Naify reported that following the demonstration

in Santa Monica on December

4, inquiries and requests for information

from producers started pouring in.

Technicolor Closes Deal

To Acquire Photolab

NEW YORK—Technicolor, Inc., an([.j

Town Photolab, Inc., have closed the plai: i

and agreement of reorganization entered intti

by the two companies October 29, follow-;

ing the approval of the plan by the Towri

shareholders December 10, according tcj

Patrick J. Frawley, chairman of the boarq

and executive officer of Technicolor, am

Abraham Saland, president of Town Pho-|


Under the plan. Technicolor Corp. ol(

America, a subsidiary of Technicolor, has|]

acquired all the assets and assumed the lia

bilities of Town Photolab in exchange fotl

133,500 shares of Technicolor's common

stock. Additional Technicolor shares, upj

to 13,350 shares, may be issued to the Tow:

shareholders under a market price formula!

contained in the plan.

The business previously conducted by|

Town in the fields of consumer photographic

processing and the sale of film,! i

photographic equipment and accessories!

will be continued under the Town manage-

ment as part of Technicolor's consumer

produce division. These activities will be

carried on principally in New York, Bos-| J

ton and St. Louis.

Partially as a result of the Town acqui

sition, which will be treated as a pooling oflji,

interests, it is expected that this divisioni

will contribute sales in excess of $18,000,

000 in 1963, Frawley said.

'Mad World' Openings Set|

For 18 Theatres Dec. 18-20

NEW YORK—Stanley Kramer's "It's a

Mad, Mad, Mad, Mad World" will open

in 18 pre-Chi-istmas engagements on De

cember 18-19-20, according to Milton E.

Cosen, United Artists national director of

roadshows. This will bring to 23 the total

of engagements of "Mad World," which is

currently playing reserved-seat engagements

in New York, London, Los Angeles

Chicago and Boston.

The December 18 openings will be at the

Warner Theatre, Pittsburgh; Palace, Cleveland;

Imperial, Montreal; Martin Cinerama,

Atlanta, and Orpheum, San Fran

Cisco. On December 19, the picture will

open at the Boyd, Philadelphia; Capitol

Cincinnati; Empire, Kansas City; Martin

Cinerama, New Orleans; Sheridan, Miami


Beach; Hollywood, Portland, Ore., and

Windsor Cinerama, Montreal. The December

20 openings will be Carlton Theatre

Toronto, Capri, Dallas; Rialto, Louisville;

Wisconsin Cinema I, Milwaukee, and Cinerama,


Pathe Contemporary Gets

Seven French Pictures

NEW YORK—Pathe Contemporary

Films has acquired national distribution

rights to seven foreign-made features, according

to Ben Siegel.

They are "My Life to Live," formerly

distributed by Union, "Candide," "The

Marriage of Figaro" and "The Would-Be

Gentlemen," classic French films also distributed

by Union or Kingsley International;

"The Elusive Corporal" and "Picnic

on the Grass," also French films, and

"The Bride Is Much Too Beautiful," a

Brigitte Bardot picture originally distributed

by Ellis Films in 1958.

10 BOXOFFICE :: December 16, 1963

io With

It's Money in The Bank!



Parade Pictures

Observing Second

Anniversary As a Distributor

HOLLYWOOI>—Parade Pictures this

month is celebrating its second anniversary

as an independent film distributor, having

spanned two years in which the company

has placed 17 pictures into release.

Heading this rapidly developing organization

are two aggressive young showmen.

Bob Patrick and Riley Jackson, who virtually

grew up in the business and who

teamed up two years ago to supply important

product to theatres throughout the

world. Prom a personnel of three—Patrick.

Jackson and a secretary—Parade Pictures

has been built into a national distributing

enterprise, based on the premise that every

picture be exploitable and backed by a

"hard-hitting, imaginative campaign" that

will sell it to the public.

Patrick and Jackson have taken the position

that there is no sliderule or banker's

table which will bring people into the

theatre. According to Patrick, "you have

to build a solid attraction and then, with

showmanship, which includes plenty of

advertising, entice the millions of people

who are paying millions of dollars to see

operas, sports events, fiddlers, plays, ballets,

etc.. into spending that money with

the motion picture theatres."

As an usher in a Jackson, Ga.. theatre,

Patrick began his career in the motion

picture business at the age of 11. Subsequently,

he became associated with Monogram

Pictures in Atlanta, a circuit manager

and theatre owner. In World War

n. he was a B-17 gunner and flew on the

first bombing mission over Berlin. On his

29th mission, Patrick was shot down over

the English Channel, but landed safely

on British soil. The war over, he was back

in the industry, as a circuit operator in

Denver, head of a booking-buying organization

and ultimately as Hollywood representative

for Alexander Film Corp. It

was then that he met Jackson.

Jackson came from an exhibition family,

his father and uncle having been theatre

owners as far back as the nickelodeon

days. His experience as a creator of entertainment

spans radio, television and

motion pictures. With David O. Selznick,

Robert Patrick

Riley Jackson

he handled production for the man he regards

as one of the greatest picture-makers

of all-time. Producer of "Quiz Kids."

"National Barn Dance." "Long, Long

Trailer" and "Front Page Detective,"

Jackson also presented productions with

Ed Wynn, Burns and Allen and other top

stars who appeared on the CBS program,

"Suspense." During the last war, he produced

training films for the Air Force

and shows for the Armed Forces Radio


Patrick resigned from Alexander Film

Corp. to team up with Jackson in 1961

and formed Parade. In placing their 17

pictures into release in the first two years

of active operations. Patrick and Jackson

have stated that they applied their knowledge

of showmanship and salesmanship

into the product, plus dedication and enthusiasm.

Their distributors throughout

the country, they say, are imbued with

the same drive and high standards imposed

by the home office, which is in the center

of Hollywood, where Parade can draw on

the skills of the industry's top advertising


Among Parade's releases were "I Bombed

Pearl Harbor," "Then There Were Three,"

"East of Kilimanjaro," "Make Way for

Lila," "Thr-ee Blondes in His Life," "A Public

Affair," "When the Girls Take Over,"

"Mill of the Stone Women," "Trauma" and

"Friendly Neighbors."

Parade's current releases are "Ballad of

a Gunfighter" and "Cavalry Command."

A strong schedule has been set for 1964.

S. F. Manager Wins

Pepsi-Cola Contest

NEW YORK—Jack Lucy, manager of th(

Fox Warfield Theatre in San Francisco

the first-prize winner of Pepsi-Cola's thirc


annual Pepsi 'N Popcorn promotion contesi

and is $1,500 richer for his achievement

total of more than $5,000 in awards wa.'

distributed among winning contestants

Edward C. Pinneran, Pepsi-Cola's na^

tional manager for theatre concessions, ir


personally presenting the check to Lucy' ''j^j

said that "the enthusiastic reaction of the


theatre concessions industry to this important

summer promotion fully justifies


and encourages Pepsi's announced policy ol

aggressively backstopping the industry in

every way possible."

Second prize of $750 went to Murl

Makins, Admiral Theatre, Bremerton;

Wash. Other top money winners were Leon

Rountree, Holly Theatre, Holly Springs,


Miss.; Robert L. White, Majestic, Dallas,


and John Echols, Nevada Di'ive-In, North

Las Vegas, Nev.

The Pepsi 'N Popcorn contest, with the


slogan "July Is Pepsi 'N Popcorn Month,"


was inaugurated in the summer of 1961 a^ ^'^


a promotion aid to theatres. Through its

local bottlers, the company supplied concessions

managers with special display ma-



terial for point-of-sale promotion.



Other winners for their scrapbook entries

were Bob Apple, Paramount, Oakland,

Calif.; Samuel Monastersky, Shore Drivein,

Farmingdale, N.J.; Ted Seman, Shepherd

Drive-ln, Houston, Tex.; Bob Dudley,

Strand, Waterloo, Iowa; Al Sachs, Fine

Arts, Beverly Hills, Calif.; W. Berkley, n

Viking, Appleton, Wis.; James Taylor, Spot Won t

light Drive-In, Sewickley, Pa.; John Ellison


jr., Orpheum, Portland, Ore.; Lyrm

Kreuger, Majestic, San Antonio; Walter

Holt, Tower Outdoor, Kaukauna, Wis.

Ross Wallone, Majestic, Houston; Richard

Goldsworthy, Fox Conejo, Thousand Oaks,


Calif.; Ralph Batschelet, Mayan, Denver,


and Bill Jenkins, Sky Drive-In, Adrian, mo


Jack Lemmon to Emcee

Oscar Show in April

HOLLYWOOD — Jack Lemmon will be

the master of ceremonies for the 36th annual

Oscar show to be held at the Santa

Monica Auditorium April 13, it was announced

by George Sidney, producer of the

presentation. Lemmon was one of five per*-

sonalities to share the master of ceremonies

duties for the 1958 Oscarcast.

A former award winner, Lemmon was

voted an Oscar in 1955 for his supporting

performance in "Mister Roberts." Additionally,

he was nominated three times for

the "best performance by an actor" award.

The nominations were for his work in

"Some Like It Hot," 1959; "The Apartment,"

1960; and "Days of Wine and

Roses," 1962.


a Tl

( stiia









Parade's staff in Hollywood: Seated, Robert Patrick and Riley Jackson,

heads of Parade Pictures. Standing (left to right) , Robert Woempner, head booker;

Mike Levitt, director of advertising and publicity; Esther Adler, secretary; John

O'Neill, Los Angeles sales manager, and Cy Martin, director of operations.

Retitle Yogi Bear Film

NEW YORK — "Hey There, Yogi Bear"

has been set as the new title for the fulllength

animated comedy feature which

William Hanna and Joseph Barbera are

producing for Columbia Pictures release in

1964. The picture, based on the adventm-es

of the cartoon Yogi Bear, was originally

titled "Whistle Your Way Back Home."





BOXOFFICE December 16, 1963




International 70 to Be

Circuit Within Circuit

,v,J NEW YORK—Selected key theatres of

RKO circuit will be identified as RKO

International 70 houses, each having

screen facilities permitting the presentation

of 70mm projection and all other

processes except three-projector Cinerama.

The first of the theatres in what might

be termed a circuit with an existing circuit

will be in Denver where the RKO Orpheum

is being converted to an International

70 theatre which will represent a

curb-to-screen conversion. Charles Horst-

- man, chief engineer and architect for RKO

in. Theatres, is supervising the Denver

ry changeover. He said the present seating

capacity would be reduced from 2,700 to



1,200 and would have new


projection and sound, a new marquee,


front, lobby, screen and a sm-round cuririiii

tein, along with complete redecoration of

Dal the interior. It is planned for the con-

No- version to be completed by December 25

for the opening of Otto Preminger's "The

htt Cardinal."

Harry Mandel, president of RKO The-


)Si] atres, said that other theatres to be conghj

verted would be RKO houses in Boston,

San Francisco, Cincinnati, Columbus, Dayyuj

ton, Syracuse, Rochester and several in the

I to;

New York metropolitan area. He said the

conversion followed a modern trend in mo-

,tion picture exhibition.

MGM's 'West Was Won'

I Gross $17,000,000 in U.S.

NEW YORK—The MGM-Cinerama pro-

* duction of "How the West Was Won" has

~ grossed $17,000,000 in its 60 roadshow engagements

thi'oughout the U.S. as of November

30. "How the West Was Won"

had its American premiere engagement

at the Warner Theatre in Los Angeles

February 21.

The Cinerama feature passed the $1,-

250,000 mark in boxoffice grosses in both

Los Angeles and New York, where the pictui-e

is in its 37th week at Loew's Cinerama

Theatre. Approximately 20 of the

60 situations will be continuing through

the holiday season.

"How the West Was Won" will be available

In 35mm in June, according to Morris

Lefko, vice-president and general sales

manager, and Mel Maron, in charge of

MGM roadshow engagements.

AIP Updating '64 Lineup

To Include 14 'A' Films

HOLLYWOOD—James H. Nicholson and

Samuel Z. Arkoff, American International

Pictures toppers, announced that they are

updating their 25-picture 1964 release

schedule to Include 14 films "worthy of 'A'

playing time." Among the pictm-es scheduled

are "Muscle Beach Party," "Toipedo

Bay," "Captive City," "Twelve Guns East."

and the Christmas holiday release of the

action-spectacle combination, "Goliath and

the Sins of Babylon" and "Samson and the

Slave Queen."


Others upcoming are "Under Age," "Some

People," "Black Sabbath," "The Last Man

on Earth" and "The Unearthly Stranger."

r[ Currently filming in London, starring Vinjcent

Price, is "The Masque of the Red


This is how the BKO Orpheum in Denver will look when converted to an

International 70 theatre.

Contempt Proceedings May

Stem From 'Knocks' Battle

NEW YORK—If the New York State

Board of Regents does not comply with

the Appellate Court order granting a

license to "A Stranger Knocks," then

Trans-Lux Corp. will start contempt proceedings.

Richard Brandt, president of Trans-Lux

which has the distribution rights to the

Danish-made film, said Trans-Lux would

welcome an appeal by the Regents who had

thi'eatened such action. He said he be-

New York—The Trans-Lux Corp.

has been notified by the Board of Regents

that the Regents had filed a motion

with the Appellate Division requesting

a stay of the November 21

Appellate Court order for the issuance

of a license to "A Stranger Knocks,"

pending the Regents' appeal in the

Court of Appeals. Trans-Lux will file

an opposing brief. This is said to be

the first time that the Board of Regents

has been obliged to file a motion

for a stay.

lieved the company again would have the

opportunity to achieve another victory in

the continuing battle for freedom of the


The picture, which was denied a license

last March because of two scenes involving

sexual intercourse, received a ruling

by the Appellate Court that a license

should be granted, holding that a film

must be considered in its entirety and,

therefore, the censors could not order deletion

of individual scenes. Brandt said

the ruling was a major breakthrough in

the film industry's fight against arbitrary

censorship and was precedent-setting in

New York State.

Tians-Lux plans to open "A Stranger

Knocks" in New York in January.

Only 1 General Audience

Film in Dec. Green Sheet

NEW YORK—There is only one picture

in the GA or general audience classification

in the December issue of The Green

Sheet and that is United Artists' "McLintock!"

And there was not 100 per cent

agreement on the picture amon,' the ten

groups that comprise the Film Estimate

Board of National Organizations, which

makes the monthly surveys of screen product.

The Protestant Motion Picture Council

rated it A-MY, suitable for adults and

mature young people.

The Protestant Motion Picture Council

also disagreed with the FEBNO rating on

20th Century-Fox's "Take Her, She's

Mine," which got an A-MY-Y rating,

meaning recommended for adults, mature

young people, young people, whereas the

PMPC rated it A-MY.

Three pictures were placed in the A, or

adult class, by The Green Sheet; namely,

Columbia's "Maniac," United Artists'

"Johnny Cool" and MGM's "Twilight of


Six pictures, including "Take Her, She's

Mine," were placed in A-MY-Y. They were

Universal's "Charade." Toho's "Chushingura."

Royal International's "The Householder,

" "Continental's "Ladies Who Do"

and Columbia's "The Old Dark House."

Rated A-MY were Continental's "Billy

Liar" and Warner Bros.' "Mary, Mary" and


Technicolor Dividend

HOLLYWOOD—The board of directors

of Technicolor, Inc., declared a regular

quarterly cash dividend of 12 '2 cents per

share, payable on January 18 to stockholders

of record December 31, at a meeting

Friday 16). The 12 '2 cents per share

dividend is for the fourth quarter of 1963.

Overall operations and earnings of the

company continue to improve, according

to Patrick J. Frawley jr., chairman of

the board and chief executive officer.

BOXOFnCE : : December 16, 1963 13




UA's Nine-Monlh Net

Reported at $1,610,000

NEW YORK—United Artists' net earnings

for the first nine months of 1963

amounted to $1,610,000, after provision of

$1,250,000 for income taxes, compared with

$3,103,000 for the comparable period of


Flobert Benjamin, chali-man of the board,

reported, however, that net earnings for

the third quarter, which amounted to

$808,000, exceeded the combined total of the

net profit for the first and second quarters

of the year, previousl.v reported In the aggregate

amount of $802,000.

UA's gross worldwide income for the first

nine months of 1963 amounted to $81,870,-

000 against $91,502,000 for the same period

last year.

The nine-month net represented earnings

of 87 cents per share on the 1,848,630

shares outstanding on September 28. This

compared with net earnings of $1.68 per

share for the first nine months of 1962,

after adjusting the share then outstanding

to the number outstanding on September


WB Plans Underwater Show

For 'Incredible Limpet'

NEW YORK—Warner Bros, will hold

the first underwater presentation of a motion

picture, the world premiere of "The

Incredible Mr. Limpet," at Weeki Wachee

Springs in Florida in January to be attended

by 250 representatives of the press,

radio-TV and the tradepress from all parts

of the U.S. and Canada.

The showing of "Mr. Limpet" will be the

highlight of a four-day program of activities

from JanuaiT 16 to January 19 in

Florida at Port Paradise Hotel and in nearby

Crystal River. Weeki Wachee is located

in Brookville on the west coast of Florida

and is operated by a subsidiary of American

Broadcasting-Paramount Theatres.

John Rose produced "The Incredible Mr.

Limpet" in Technicolor for Warner Bros.

It w^as directed by Arthur Lubin and stars

Don Knotts with Carole Cook, Jack Weston

and Andrew Duggan and five Sammy

Fain-Harold Adamson songs.

"The Prize' Runs 135 Minutes

The correct running time on "The Prize"

(MGM) is 135 minutes. The film, which

was reviewed in Boxoffice December 9,

erroneously carried the time as 156






Report Trading Stamp Plan

Okay in Midwest Tests

ST. LOUIS—A Movie Stamp plan, similar

to the highly popular trading stamp

plans now prevalent, is expected to build

boxoffice for theatres, based on the results

in initial midwest test areas. Thomas

James, pioneer St. Louis exhibitor, developed

and launched the plan which is

very simple for the customer, the participating

merchant and the exhibitor.

The merchant issues one Movie Stamp

for each dollar purchase. When a total of

50 stamps are collected and pasted in the

Movie Stamp folder, the completed book

may be presented at the boxoffice of the

cooperating theatre, representing a $1

value. A theatre admission ticket is issued

at the prevailing rate, and the change

from the "$1" is returned to the patron in


Theatres adopting the plan are furnished

attractive 10xl4-inch display cards, imprinted

in red and blue on white stock,

bearing the legend: "We Accept Movie

Stamps . . . Good for Admission or Cash."

Participating merchants are issued similar

cards indicating, "We Give Movie Stamps."

No fractional stamps are issued and no

fractional books are redeemable.

Merchants are protected against Movie

Stamp issuance by any competitive firms

within an agreed area, and are to be kept

advised of theatres accepting stamps.

Thomas James Entertainments, Inc.,

maintains, on deposit in escrow, in designated

banks, sufficient funds to be released

to the exhibitor on presentation of filled

and redeemed Movie Stamp folders; or, by

arrangement, a company agent will, at

regular intervals, call at the theatre to redeem

filled books.

Great interest in the Movie Stamp plan

has been shown in the tested areas by

women and children, because only 50

stamps are required to fill the books which

are immediately redeemable for movie admission

and cash—the latter, as expected,

usually finds its way to the refreshment


Viertel Novel to Garrick

NEW YORK—Garrick Films has acquired

the motion picture rights to Joseph Viertel's

novel, "The Last Temptation," according

to Joel W. Schenker, president of

Garrick. The company recently acquired

the screen rights to another Viertel novel,

"To Love and Corrupt."

Make every night

OPENING night!





''^' '*






in the United States by Scribner. Foreman ''"

Churchill's Early Life

To Be Foreman Film

NEW YORK—Carl Foreman has a

quired the rights to two autobiographical

works of Sir Winston Churchill for adapta

tion into a motion picture which will b

distributed worldwide by Columbia Pic


The project was announced jointly hert

Thursday (5) by writer-producer-directoJ

Foreman and Anthony Montague Browne

The signature of writer-producerdirector

Carl Foreman is added to

those of Columbia Pictures executive


vice-president Leo Jaffe (left) and iltl s,

Anthony Montague Browne (right), A SP!

personal representative for Sir Winston

Churchill, concluding an agreement

for Foreman's coming film version

of two autobiographical works by

the British ex-prime minister, to be

distributed worldwide by Columbia.

personal representative of Churchill, who *"

came over from London to complete nego- * "*

tiations and participate in the joint an^ ""l"



The two books on which the picture

will be based will be "My Early Life" and

^ °||


"The World Crisis," which were published

told a press meeting at the Sherry Nether- 's ' ?

land Hotel that the picture would span'

'^} ^'

the Churchill years from birth to his entry*

into politics in 1908. It will cover the ad-j *=""»

ventui'ous side of his life as both a soldier i

and newspaper writer. The picture will ''""f

be shot on location in India, Africa and ''''

other parts of the world, Foreman said.

Foreman, who said the picture would

the most important in his career, will, be .

write the screenplay for the Churchill' TO

production, as well as direct. He said he m


probably would not start the writing until

next spring, with production starting the



following spring.


Robert Ferguson, vice-president, who at-i njj i

tended the press session, said Columbia m-ij

regarded the film as a work of major pro-i luvej]

portions, in the same vein as "Lawrence:

ii hk

of Arabia," "Bridge on the River Kwai," gji)

"From Here to Eternity," "The Guns ofi (fljijj

Navarone" and "The Victors," the latteri lajj,

two being Foreman productions. ti]^

Foreman said it was too early to pre- Jjjj

diet whether the picture, as yet untitled,! ^n,

would be a hard ticket enterprise. Hel ijij^j

currently is attending the premiere of "The! isjjyj

Victors" and will be on hand for the open-i


ing in Tokyo, Stockholm, Copenhagen,! i^f^^


New York and Los Angeles.



BOXOFFICE :: December 16, 19631 Sou,(




, At






Ifad World' Junket

VD JUNKETS such as the recent press exh=

pedition to Hollywood for the premiere

f "It's a Mad, Mad, Mad, Mad World" pay

ff? From the standpoint of public exposre,

via the written word and from the airaves,

the answer definitely is in the afirmative.

It is estimated that United Art-

,ts and Stanley Kramer and the picture

eceived more than $3,000,000 in free space

nd air time as a result of the project. Not

ad, on an investment of approximately


It is too early now to determine the boxffice

value of all the publicity, but, on

le basis of the fom- current engagements,

lere must have been a terrific impact,

business has been tops.

the United Artists home office, there

file—and a very, very big file, at that

j-of United States and Canadian newsiapers

which printed stories about the

Mad World" press junket, prior to the

;-ip, during the stay and the afterloughts

when the news folks returned

3 their respective desks. Rarely, if ever,

as an affair of this kind gathered so

luch space. Some newspapers printed

ally stories from the coast, rurming five

ays in a row; one paper gave it columns

( space for 11 consecutive days. In many

istances, the papers' representatives on

lie trip were photographed with stars,

iiereby giving the overall junket addiional


As for television coverage, the splitlame

reels permitted TV guests on the

rip to present themselves being seen in-

;rviewing the producer and stars over

lieir local stations. And the Jerry Lewis

how on the night of November 2 was almost

a "Mad World" show, reaching milons

of viewers.

As a space and air-time grabber, the

unket has had no equal. All of which

hould be an extra plus when the film

oes into wider distribution. The impact of

he event will be felt by the public for a

3ng time to come. The true test, of course,

.111 show up on the ledgers, but indicaions

are that it will all be written in black


Wore on Shorts

^NE WOULD have thought that the

newsreel shots of the assassination of

ohn F. Kennedy, scenes of the funeral

irocession and the events surrounding the

ragedy would have packed New York's

."rans-Lux Newsreel Theatre. But a check-

*p revealed that business was about nor-

Sial, the majority of the patrons being

'hose who had no immediate access to

television sets. The regular customers apoarently

were watching the events, as they

lere happening, on their own TV receivers.

The Trans-Lux has its regular and loyal

oatrons who come twice a week to enjoy

ravelogs, cartoons and news. And, on

|[\iesdays and Fridays, when a new pro-

Tam starts late in the afternoon, glwng

he patrons a double show, the house is


This indicates that there are audiences

starving for shorts and the only place they

can see them in quantity is in a newsreel

theatre. There is a great untapped audience

for shorts. If theatres which do show

them would give them more prominent

space in their advertising, the chances arc

that new customers would be attracted.


a GROUP of art theatre operators is

understood to have formed an organization

to finance the production of arttype

pictui-es, both in the United States

and overseas. The setup still is in a formative

stage but is making progress. To be

known as Cinema V, the group is headed

by Donald Rugoff, president of Rugoff

Theatres. It will operate along the lines

of Motion Picture Investors.

The admission by Eugene Wyman, head

of the California Democratic Committee,

that he had been offered the presidency

of the Motion Picture Ass'n of America,

which he politely refused, might be taken

as an indication that the heads of the

member companies of the MPAA were

shopping around now for a successor to

the late Eric Johnston. There had been

reports that the association would carry

on without a name chief.

Usually, if not always, a satire of a

book, play or film follows the serious treatment

of the same subject. And so the

question has been asked as to why "Dr.

Strangelove" was going to be released prior

to "Pail-Safe," the former being a light

approach to the latter. Both have a similar

theme, that of a bomb attack on

Moscow, resulting from a misunderstanding

of orders. Both will be Columbia releases.

Upon questioning Rube Jackter,

sales chief of Columbia, on the matter,

we were told that his job was to sell as

required. And Max Youngstein, producer

of "Fail-Safe, " said that under the terms

of the settlement of a threatened law

suit, his picture had to follow "Dr. Strangelove."

Next question?

Estimates as to the number of Hollywood

pictures that would be turned out

this year vary from time to time, but

the latest calculation puts the figure at

12 more than were put out in 1962, or

about 126 productions.

Reports have been floating around hot

and heavy to the effect that the Mirisches

were concluding a deal with Paramount

for distribution. In response to such rumors,

a spokesman said that the UA deal

still had several years to go, but it was admitted

that there had been "talks" with

companies other than Paramount and that

the Mirisches were not opposed to, at least,






We are


to have

been of


in creating


ad & poster


Ed Merritt & Assoc.

1258 No. Highland - Hollywood 38


:OXOFnCE :: December 16, 1963 15

. . . "Every

. . Robert

. . Philippine

. . Wray

. . Cosnat

. . Kim

. .

. . . Romy



'f^oUffw^Md ^e^iont


its highest budget of $4,500,000

for Uie spectacle. "Genghis Khan." to be

filmed on location in 70mni and Techniiama

in Italy and Spain. The fiUn will be set

as a Christmas 1964 roadshow. Jacques

Touineur will direct, according to James

Nicholson and Samuel Z. Arkoff. compan.v


. L. Lippert will coproduce

with Hemisphere Films, a Philippine

localed stoiy. "Berserk." for a 20th-Fox

release. Jock Mahone.v will be starred . . .

Also in the direction of the Far East,

Bryan Foy leaves to seek out locales for

"Those Go'den Years." with Manila as one

of the prime spots .


Pancho Magalona and Paraluman will be

in "Amok" ... A Show Magazine story.

published recently, has hit the big time.

with the purchase of the Graham Greene

short. "May We Boitow Your Husband."

by Liam O'Brien. He has formed a production

company under his own name to

start, when he is finished scripting "Tell It

on the Di-ums." for Hecht-Hill-Lancaster

Girl Should Have One," adapted

by Berne Giler from an original, will be in

production as the first effort of a new

company formed by the writer, with director

Gordon Douglas, who is on the

Sinatra "Robin and the 7 Hoods."

George Pal, who has been known for his

special effects' sleight-of-hand tricks for

his long film history, acquired the property,

"The Disappearance," almost ten years ago.

The Philip Wylie stoi-y has now been assigned

to writer David Hannon for screenplay

preparation. The story in the Pal

genre concerns the disappearance of

women from the lives of men and men

from the lives of women. Following this

maneuver by Pal, he goes into his usual

science-fiction with "Project 13," both

taking place at MGM . Davis, who

produced "A Yank in Vietnam" for Allied

Artists release, has returned to Manila,

P.I. to prepare his second film in the series.

The stoi-y is still untitled, and he is conferring

with Filipino stars Em-ique Magalona

and Mario Barri . Film Production

of California, formed by a merger

of Jerry Blaine, New York ex-bandleader,

and Maurice Duke Productions will produce

"The Day It Was Night," a sciencefiction

story by Bemie Gould, to be filmed

in Germany as a coproduction deal with

Sam Wayneberg of Berlin. Aben Kandel

has provided the company with two additional

scripts, a biopic of "Russ Columbo,"

and "Banquet for a Failure."

Max Youngstein will produce "Rabbit

Run," with the screenplay completed by

Jack Smight and James Lee. The novel

was written by John Updike . . . Ii-ving

GiUman, who operated a booking and buying

service in Salt Lake City, has just released

information on his new project,

"The Gallant One." Though this was produced

elsewhere, GiUman, brother of Sid

GilLman, famous football mentor and manager

of the San Diego Chargers, has entered

the production ranks with several

scripts under consideration . . Irving Ler-



ncr. producer-director of more than 30

years experience, since his documentary

days, on the U.S. Department of Agriculture

films. "Plow That Broke the Plains,"

and others, has signed to do a group of

fi:ms at night, in Los Angeles, with first

script, in the series by Larry Cohen and

Steve Carabatsos. Paramount Theatres,

local ABC-TV, will telecast the series. The

title is "Night People" . . . "Weekend of

Fear," a suspense-chase feature by director-producer

Joe Danford, who has been

in short subjects, has been started in La

Crescenta, and will move to the Los

Angeles metropolitan area. New names

M^cki Malone, Kenneth Washman, Ruth

Trent, Jill Banner, Terry Donalle and Kurt

Donsbach will appear in the film .

Michael Abbott Productions. Ltd., has been

set for production in all fields of talent,

including features following Abbott's stint

as producer for Talent Associates, Ltd.-

Paramount Ltd.. and assistant to David


Audrey Hepburn finished her star role

in Warner's expensive epic, "My Pair

Lady," and will wait in New York for

her husband, Mel Ferrer, to finish his role

at the same studio in "Sex and the Single

Girl," before the family takes off for

Switzerland. No production plans in the

future have been announced for either of

them . Novak has been signed for

the feminine starring role opposite Dean

Martin and Peter Sellers in BUly Wilder's

new comedy, "The Dazzling Hour," which

is being prepared for the screen by Wilder

and I. A. L. Diamond. Las Vegas and

Hollywood are scenes for the filming, to

begin in February, under the Mirisch banner,

for United Artists release . . . James

Darren has been signed by Universal

Studio to a non-exclusive seven-year pact,

Universal fo

Start Three

For a Total of 11 in '63

With Alfred Hitchcock's "Marnie"

current before the cameras at Universal

and three other features due

to start before the end of December,

the company will have the largest

number of pictures shooting simultaneously

since the fall of 1960.

The new pictures will give Universal

a total of 11 features put into production

during 1963, in addition to

Ross Hunter's "The Chalk Garden"

and the Galatea-Lyre-Brazzi-Hayutin

production, both filmed in Europe.

The Martin Melcher production,

"Send Me No Flowers," starring Rock

Hudson, Doris Day and Tony Randall,

will begin shooting December 16; the

Ross Hunter production of "The Richest

Girl in Town," starring Sandra

Dee, Robert Goulet, Andy Williams

and Maurice Chevalier, will start December

19 and "Kitten With a Whip"

to star Ann-Margret and John Forsythe,

will go before the cameras December


which calls for the actor to star in a min

mum of one feature annually, throuj

1970. His first film under the new contra

is "The Lively Set," a romantic come<

with William Alland producing. The st

also has a one-picture-a-year contract wii

Columbia which runs through 1966; he h:

already starred in eight fUms for tl

Gower Street lot . . . Jack Warner has ri

written Diane McBain's exclusive contra

giving her a five-year non-exclusive pa

calling for a minimum of seven pictur*

during the contract term. She has con

pleted three years of her former deal . ^

Tlie same studio in Burbank gi-abb(

comedian Stubby Kaye for a part in "S«

and the Single Girl."



Can-oil Baker after her nude stint i:

the Joseph E. Levine, "The Carpetbaggerslf'l

moves to "Mr. Moses," with Robe:

Mitchum, for United Artists release, of th

Prank Ross produced film . . . Clint Walkd


has been signed by Universal to a nori


exclusive two-film deal with his first jc|

the Rock Hudson-Doris

Randall "Send Me No Flowers"


. . .



200th motion picture role for Lee Patrii

was just announced by producer Robei

Cohn, when he signed her for a part

'The NEW Interns." Starting with th

first sound motion picture made by Path

at the old RKO-Pathe lot. Miss Patrid

began here 35 years ago . . . Nand

Kovack, released from Columbia's e»

elusive, has signed for an outside commit ' *^

ment for Screen Gems, Columbia's TV sub

sidiary . . . Shelley Berman will star witi

Terry-Thomas in a London productio'

"The Yankee Grenadier," under aegis

Anglo-Amalgamated Films of London. Th'

comedy about an American, who joins tb

British grenadiers, was written by Hilto


Henry Weinstein will do an Albert Haye

written fihn "Joy in the Morning," fd


. . "Cross Tide," a story about li^

in cosmopolitan Hamburg, Germany, ha

been purchased by Allan Buckhantz witj |^

screenplay written by Edward J. Latso . ., jij,^^^

Walter Bien, SIB producer, has purchase


a Robert Kirsch book, "The Inferno" . .

"Bitter Water," the Doubleday novel b,

Thomas Thompson, has been assigned bIj"'V

producer-director Roger Kay's Saggittarii^ ^^

Productions, Inc. to Robert Hardy Andrew^

for Screen adaptation . . . "The Hiroshim;

Pilot," to be published by Putnam t

February, was written by William Brad

ford Huie. MGM Studio is discussing pur

chase for a film . . . Lee Zimmer has signei'

fi .Vin


a contract with Ivan Tors to narrate th'

ten-minute promotion film, "Friend of th'

Rhino," a documentary prepared by Tor,

while he was directing his production

MGM's "Rhino," in South Africa.


Dore Schary, in New York, has optiona

Secret Ceremony," a prize-winning Maro

Denevia literary-contest effort. The writer

is from below the equator: Argentine base*



Schneider, who bowed out of th( '

Mirisch film, and was replaced by Elb

Sommer, is now set for Hans Habe's novel

"The Countess." The story moves fron

Austria, through Europe to Russia, an(

back to Germany, under the dii-ectoria^



of Luchino Visconti, with Arthn

"East Side, West Side.'^

producing . . .

the David Susskind effort, with George C


Scott, has added Linden Chiles to a part a

a young liberal congressman.


BOXOFFICE December 16, 196i



. . Disney

. .


The Incredible Journey' (BV) Wins

hvember Blue Ribbon Award


I^ALT DISNEY, who dares to make family pictures and even advertise them as

such, has scored again with another Blue Ribbon Winner, "The Incredible

[] ourney." National Screen Council members have voted his screen version of Sheila

Turnford's Book-of-the-Month Club selection the Boxoffice accolade for November.

.his is not just an animal picture nor again is it just a pictui-e for children. Adult

nimal-lovers and adventure-lovers will find much to entertain them in this saga

f two dogs and their companion, a Siamese cat, who make their way home over

DO miles of Canadian wilderness. The animals used in the film steal the show from

humans with whom they work.


Boxoffice reviewed "The Incredible

oumey" in its issue of October 21, say-

E«iig in part

of "A heart-warming, appealing and fas-

Wai .nating adventm-e film about three dolestic

animals who travel 200 miles a-

ross Canada, this is one of the best of

ir-Ti ^alt Disney's True-Life Adventui-es and

leal entertainment for the entire family.

Pal; irticularly the kiddies and the millions

The true and

?4 I cat and dog lovers . . .

ncredible' stars are Tao, a remarkable

ittii 'amese cat; Luath, a Labrador retriever,

Pj ad Bodger, an old bull terrier, who enmnter

a stalking lynx, an attacking bear,

Xi! [id a quill-throwing porcupine during

leir journey—all of these animals being

OB! sen against the Canadian outdoors

ri's jautifully photographed in Technicolor."

lat Working for Oscar



A boxoffice gross of 204 per cent shows

in. ijie public's delight, and NSC members

id of it

This is a delightful feature-length

rrue Life Adventure" from the inimiible

Walt Disney, narrated in an intersting

way, and the photography is super-

''*' itive, especially those shots involving the

iree animals. It is very obvious the cat

working for an Academy Award!

[rs. Roderic B. Thomas, Chairman Tex.

card of Review, Dallas . . . Out and out

ntiment but most capably handled.

'"^.obert Sokolsky, Buffalo Courier-Express.

Children love "The Incredible Journey"

hd it is good for adults, too.—Elisabeth

lurray. Long Beach Teachers Ass'n . . .

lisney's made another eloquent all-ager.

ao. the Siamese, deserves an Oscar.

Pat Barrett, WNHC-TV, New Haven .

This Disney pictm-e can't be topped for

family— all the family—entertainment.

Truly incredible animals.—John M. Gordon,

Springfield iMass.) Union-Sunday


This touching adventure film deserves

an award for its many levels of entertainment—it

reaches all members of the

family.—Harriet H. Simpson, Raleigh

News and Observer . . . Three good pictures

on the list to choose from. However,

Disney gets my nod because of its excellent

family appeal.—A. B. Covey, Alabama

Theatres Ass'n, Montgomery.

"The Incredible Journey" is first-class

entertainment for the entire family and

would make an animal-lover out of anyone.—Joanne

Sequin, WBEN-TV, Buffalo.

—This is pm-e delight for family entertainment.—Raymond

Doss, WSLS-TV,

Roanoake, Va. . may get more

than his share of awards, but doesn't he

well deserve them?—May Williams Ward,

Wellington, (Kas.) author-columnist.

Quite a wonderful picture for young

and old and one of Disney's best. Th3

name of the picture is quite apropos. My

grandchildi-en were fascinated and intrigued

with the show.—Mrs. Kurt W.

Schmidt, Indianapolis NSC Group.

My gi-andchildren, Peter i8) and Beth

(6) vote for "The Incredible Journey."

They have the book and knew just what

was going to happen in the picture.—Mi's.

Dorothy P. Martin, Sacramento Drama

Critic and Teacher ... An interesting, wellproduced

film with wholesome appeal for

children.—Dave Mclntyre, San Diego Evening




The Cast

ohn Longridge

Emile Genest

rofessor Jim Hunter John Drainie

'he Hermit Tommy Tweed

Its. Hunter Sandra Scott

'elvi Nurmi Syme Jagg

lizabeth Hunter Marion Pinlayson

Production Staff


Walt Disney

creenplay and Co-Produced by

James Algar

>irector Fletcher Markle

rom the Book by Sheila Burnford

director of Photography

Kenneth Peach, A.S.C.

,Iusic by Oliver Wallace


Walter Sheets

'arrated by

Rex Allen

nimal Supervision

William R. Koehler,

Halleck H. Driscoll.

Al Niemela

Peter Hunter

Ronald Cohoon

James MacKemie Robert Christie

Nell MacKenzie

Beth Lockerbie

Carl Nurmi

Jan Rubes

Mrs. Nurmi

Irena Mayeska

Mrs. Oakes

Beth Amos

Bert Oakes Eric Clavering

Art Directors

Carroll Clark,

John B. Mansbridge

Film Editor Norman Palmer, A.C.E.

Set Decoration

Emile Kuri.

Charles S. Thompson

Assistant Director Mickey McCardle

Production Manager .... Erwin L. Verity

Unit Manager William J. O'Sullivan

Music Editor

Evelyn Kennedy


Chuck Keehne

Make-Up Pat McNalley


Robert O. Cook

Color by








: A

Many Film Folk Attend

I pJP Rally in Americana

YORK—Ed Sullivan, TV person-


was the guest of honor at the Federation


of Jewish Philanthropies luncheon at

the Hotel Americana Tuesday (10). Himan

Brown, federation trustee-at-large, told

iof his experiences as producer of "The

Stars Salute," a filmed documentary dealjing

with the federation's services to the


|: Approximately 400 members of the



broadcasting and TV indus-

itries attended the luncheon, which Martin

Levine, vice-president of Brandt Theatres,

_ and Nat Lefkowitz, executive from the William

Morris agency, who were cochairmen,

'called "a step forward in advancing fed-

- eration's vital projects in our community

_ on behalf of the 1963-64 maintenance


Barney Balaban, president of Para-

- mount, was honorary chairman and as-

_ sociate chairmen included Richard Brandt

Trans-Lux Theatres, David V. Picker of


United Artists, E. David Rosen of Fabian

^ Theatres, Stanley Schneider of Columbia

- Pictures, Simon H. Fabian, Leonard H.

:3oldenson, Leo Jaffe, Benjamin Kalmen-

5on, Arthur B. Krim, Harry Mandel, Robn-t

H. O'Brien, William C. Paley, Milton R.


- Rackmil, Samuel Rosen, Robert W. Sariioff,

A. Schneider, Spyros P. Skouras, Lau-

;ence A. Tisch, William S. Todman and

Darryl F. Zanuck.

Others on the dais included Ted Ashley,

Milton Berle, William Brandt, Leslie

Schwartz, Nicolas Reisini, Leopold Priediian,

Morris O. Strausberg, Jan Murray,

- Malcolm Kingsberg, Charles B. Moss, Bur-

:on E. Robbins, Otto Preminger, Emanuel

Frisch, Samuel Rinzler, Richard Brandt,

Adolph Schimel and Sol Hurok.

Decency Legion Pledge

Renewed in Albany Area

ALBANY—The observation Sunday (8)

jf the Feast of the Immaculate Conception,

coincided with the annual renewal of the

Legion of Decency pledge in all parishes of

:he Albany diocese the same day, was the

occasion of sermons relating the two


The Rev. Laurence Connaughton, assistant

pastor of St. Mary's Church in the

iowntown business section, said: "The

:;atholic Church, through its Legion of

Decency, protects you from the commission

of sin in patronizing immoral movies and

theatres regularly showing them, just as

the Blessed Virgin, by a special act of God,

vvas protected from Original Sin, to which

.all human beings fell heir, through the

(fall of Eve."

Father Connaughton had read the

Legion of Decency pledge, beginning: "I

condemn indecent and immoral motion

oictures and those which glorify crime and

criminals. I promised to do all that I can

to strengthen public opinion against the

iproduct'on of indecent and immoral films,

|and to unite with all who protest against


The Evangelist, diocesan weekly, published

a front-page story, captioned "Legion

oi Decency Support Urged."

top role in Paramount's "Stagecoach

to Hell" has been assigned to Rex Bell jr.

Whose mother, Clara Bow, was the leading

lady 36 years ago in Paramount's "Wings."

boXOFl'FICE December 16, 1963

Censor Forces Will Push

For Classification Law


International Pictures sneak previewed

"The Comedy of Terrors" starring Vincent

Price, Peter Lorre, Boris Karloff

and Basil Rathbone at RKO's 86th

Street Theatre, New York, Thursday

(5). Attending: the cocktail reception

following the screening, which was

hosted by AIP president James H.

Nicholson and vice-president in charge

of sales and distribution Leon Blender

are (1-r) : Charles MacDonald, York,

Penn. exhibitor; Ed Heiber, eastern district

sales manager; Leon Blender,

George Trilling, booker for Fabian

Theatres and George Waldman, franchise

manager for New York, Buffalo

and Albany.

Three Theatre Projects

In Suburbs of Buffalo

BUFFALO — Three first-run theatres,

each containing 900 seats, are being

planned for the Northtown, Transitown

and Southshore plazas, in suburban Amherst,

Clarence and Hamburg, respectively.

The total cost is estimated at more than


The theatres will be operated by Broumas

Theatres of Silver Spring, Md.

These three theatres will bring to 17 the

number of new first-run houses either already

in existence or in the planning

stages in this area.

John G. Broumas, president of the circuit,

commented: "We selected these particular

sites because of the demand for

convenient, first-run theatres in the Buffalo

area. These theatres are our first

entry into this area and will undoubtedly

be followed by additional imits."

The theatres will be built by A. Spiegler

& Sons Realty Co. of Maple Heights, Ohio,

of brick, steel and concrete. Each theatre

will contain 9.000 square feet of space.

mostly on one floor. Architects are Smith.

Buchanan & Smith of Youngstown. Ohio.

Constance Towers to Visit 15 Cities

From Western Edition

HOLLYWOOD—Constance Towers, star

of Samuel Fuller's "The Naked Kiss." Allied

Artists release, has been set for a 15-

city national tour on Isehalf of the new


ALBANY — Como January, the Joint

Coniniitleo to Study Publication and Dls-

.seminalton of Offcn.sivc and Ob.sct'he Material

will introduce a bill requiring film

classification for .school children, as recommended

by the Regents. A.ssemblyman

Lu'gi R. Marano, Brooklyn, chairman of

the committee, announced this at the

Capitol We-nesday dli following a twoday

executive session.

Members, plus counsel Austen Canade

and John Manning, met in the Ten Eyck

Hotel Tuesday, and at chairman Marano's

fourth floor office in the State House

Wednesday to study testimony taken at

public hearings in New York, Albany and

Rochester. After reviewing the arguments

advanced last summer and fall, the committee

decided to introduce legislation as

requested by the Board of Regents concerning

motion picture classificat'on,

Marano said. The three-man bill drafting

commission will prepare a bill which the

joint committee will check at a meeting In

Albany or Nev.' York. It will not be offered

until tile legislature convenes January 8,

and possibly later.

Marano and other members count on the

Regents' support for what would be compulsory

classification affecting school children

to or through the age of 16. If a picture

were rated by the motion picture division

of the State Education Department as

"unsuitable," theatres could not admit

them, except if parents or guardian are

along. The latter is based on the Regents'

thinking that parents or guardian are in

the best position to judge a child's emotional

maturity. If they decide the youngsters

would not be haimed by seeing any

film with them, classification would not


Not only the Regents but also the Education

Department are expected to throw the

weight of their influence behind the proposed

bill. This was not the case with

"advisory" classification measures sponsored

by the joint committee in the past.

The industry, through the Motion Picture

Ass'n of America, COMPO and New

York State Allied Theatres, will oppose the

new type classification, as they did the old.

The Catholic Welfare Committee, and several

other organizations are expected to

stand behind classification. The Congress

of Parents and Teachers favors the idea, but

wlil take no position until its legislative

committee examines the bill's provisions.

In the past, advisory mo penalty^ classification

has won assembly approval, but

has never come to a vote in the senate.

Permit Fee Change Asked

ALBANY—Places of pubhc assembly in

New York state would be issued an annual

permit, at cost of $20, to replace the present

certificate of compliance, effective

October 1, under the terms of a bill drafted

by the State Labor Department and "prefiled."

The sponsors are Senator Thomas

Laverne, Rochester, and assemblyman Wlllard

C. Drunmi, Niverville, who head the

labor and industry committees of the upper

and lower houses, respectively.


— —

'Charade Has Smash Opening Week National Film Board

At Music Hall as Others Fall Off

NEW YORK—As the pie-Christmas shopping

period went into full gear, with the

resultant dropping off in business at the

majority of first runs, the Radio City Music

Hall opened its annual Christmas stagescreen

show, this time with "Charade," and.

as expected, did smash business. Long waiting

lines Saturday and Sunday (7, 8i resulted

in the "biggest week" for this December

period at the Hall.

Hsewhere business ranged from good for

some of the newer pictures, like "Soldier in

the Rain" and "Under the Yum Yum Ti-ee."

to mild for "Twiliglit of Honor" and the

longer-iTinning pictures. Best of the three

two-a-day pictures was the newest, "It's a

Mad, Mad, Mad, Mad World," which was

practically capacity in its fourth week at

the Warner Cinerama, while both "Cleopatra,"

in its 26th week at the Rivoli, and

"How the West Was Won." in its 37th week

at Loews Cinerama, were down. A fourth

reserved-seat film. "The Cardinal," opened

at the DeMille Thui'sday (12).

"Soldier in the Rain" was strong in its

second w'eek at the RKO Palace and "Yum

Yum Tiee" did well in its third week at

Loew's State and "Who's Minding the

Store?" was good in its second week at the

Victoria. The others were just fair, including

the first week of "Lilies of the Field" at

the Astor, after playing at the east side

Murray Hill for nine good weeks.

For the ninth straight week, "Tom Jones"

led all the art house entries with long waiting

lines again in evidence on the weekend.

Also strong was "Ladies Who Do," in its

second week at the Baronet; "High and

Low," the Japanese film in its second week

at the Toho Cinema, and "Naked Autumn,"

in its fourth week at the Little Carnegie.

The Chaplin Film Festival, now playing

"City Lights," was again a smash in its

second week at the Plaza Theatre.

A second Christmas picture, "The Three

Lives of Thomasina," opened Wednesday

(11) at the Guild and a dozen more holiday

pictures will open in the next two weeks.

(Average Is 100)

Aster Lilies of the Field (UA), moveover 125

Boronet Ladies Who Do (Cont'l), 2nd wk 160

Beekmon Knife in the Water (Kanawha), 4fh wk. 120

Carnegie Hall Cinema—An Affair of the Skin

(Zenith), 3rd wk 125

Cinema I—Tom Jones (UA-Lopert), 9th wk 190

Cinema II Family Diary (MGM), 4th wk 100

Coronet—A New Kind of Love (Para), 6th wk 125

Criterion Take Her, She's Mine (20th-Fox),

4th wk 135

DeMille The Cordinal (Col), two-Q-doy run started

Thursday (12)

Embossy— 81/j (Embassy), 24th wk

Festival Two Women (Embassy); The Sky Above


the Mud Below (Embassy), revivols, 3rd wk 100

Fine Arts—Clear Skies (Eagle), 2nd wk 125

Forum The Conjugal Bed (Embassy), 12th wk 125

Guild Ingmar Bergman Film Festivol (Janus),

4th week 25 1

Little Carnegie Naked Autumn (UMPO), 4th wk. . .125

Loew's Cinerama— How the West Was Won (MGMa),

37th wk. of two-o-doy 140

Loew's State Under the Yum Yum Tree (Col),

3rd wk 130

Loew's Tower Fantasio (BV), reissue, 5th wk, 140


Murroy Hill— Lilies of the Field (UA), lOth wk 130

Paramount—Twilight of Honor (MGM), 4th wk 120

Pans— Soldier in the Rain (AA), 2nd wk 150

Ploza— Chaplin Film Festival (5R), 2nd wk 190

Rodio City Music Hall—Chorode (Univ), plus

Christmos stage show 195

Cleopatra (20th-Fox), 26th wk. of twoa-day



RKO Poloce—Soldier in the Rain (AA), 2nd wk. ..150

Sutton-Any Number Con Win (MGM), 9th wk 135

34th Street East Cycle of Tony (Richardson Films) 120

Toho Cinema— High and Low (Toho), 2nd wk 165

Trans-Lux East— All the Woy Home (Para), 6th wk. 110

Trans-Lux 52nd St —Under the Yum Yum Tree (Col),

3rd wk 140

Trans-Lux 85th Take Her, She's Mine (20th-


Fox), 4th wk 120

Victoria—Who's Minding the Store? (Para), 2nd wk. 160

Warner Cinerama It's a Mad, Mad, Mod, Mad

World (UA-Cineroma), 4th wk. ot two-o-doy ... .190

Third Big Week for 'Yum Yum'

Rates 160 at Buffalo Centur'y

BtJFFALO — "Under the Yum Yum

Tree" continued to set the first-run pace,

coming in with a neat 160 for the third

week at the Century Theatre. "McLintock!"

third at the Buffalo, and "Fun in

Acapulco," second at the Paramount, were

running neck-and-neck, managing to connect

for 100.

Buffalo— McLintock! (UA), 3rd wk 100

Center Cleopatra (20th-Fox), 24th wk 100

Century Under the Yum Yum Tree (Col), 3rd wk. 160

Cinema, Amherst Take Her, She's Mine (20th-Fox),

2nd wk 125

Colvin The Incredible Journey (BV), 5th wk 100

Granada The Wheeler Dealers (MGM), 3rd wk. ..110

Poramount Fun in Acapulco (Para), 2nd wk 100

'Cleopatra' Sturdy 130

At Baltimore Hippodrome

BALTIMORE—All first-run theatres

have holdover films. That situation, along

with competition of pre-Christmas shopping,

is currently holding down grosses. In

two separate instances managers report

"business is about as good as can be expected

at this time of year." One slightly

better-than-average instance is "Lord of

the Flies" at an art house.

Charles The Conjugal Bed (Embassy), rerun.... 90

Five West Lilies of the Field (UA), 4th wk 110

Hippodrome Cleopatra (20th-Fox), 24th wk 130

Little Irmo La Douce (UA), 22nd wk 95

Mayfoir—Take Her, She's Mine (20th-Fox), 2nd wk. 120

New Fun in Acapulco (Para), 2nd wk 100

Playhouse Lord of the Flies (Cont'l), 3rd wk 115

Senator The Great Escape (UA), 8th wk 90

Stanton The Wheeler Dealers (MGM), 3rd wk 110

Town Polm Springs Weekend (WB), 2nd wk 120

Uptown— Under the Yum Yum Tree (Col), 3rd wk. 110

Opens Wallingford State

From New England Edition


Theatre, closed for four months, was reopened

recently by Manager Herman R.

Claman on a weekend only policy. Shows

are scheduled at 2 and 7 p.m. on Fi'idays

and Saturdays, followed by a continuous

program on Sundays.

Impresses BBC Head

From Conadion Edition

MONTREAL—The National Film Boarl

headquartered in suburban Ville St. Lail

rent, greatly impressed an official of til

British Broadcasting Corp. Huw Wheldoi

head of the documentary films and musi

for the BBC in London, said he "was trJ

mendously impressed" with the uniqiT

setup of the NFB here, declaring there w^

a spirit of "living celluloid crawling arour

the corridors."

Wheldon likened NFB's spirit to tlj

Polish government film school at Warsal

where also "new and exciting things aa

happening in cinema production." Tlf

physical size of the NFB's St. Laurent stil

dio is just right to produce the type (I

films which have made Canada famoif

on the screens of the world, according


"If it was larger, it would be an

wieldy institution and if it was smalld

it couldn't turn out its fine films," ti


Wheldon said the BBC plans to incread

its purchase of Canadian documentaif

films from the NFB for telecasting.

Accompanying Wheldon was Sydnej

Newman, head of the BBC drama groui

who also was "tremendously thrilled" wit[

the NFB setup.

"For me, it was a trip of nostalgia as


was among the NFB originals in Ottav

at the beginning of the second world wsi

under John Grierson," said Newman,

spent an horn- or so at the official openir

of the present St. Laui'ent studios sever^

years ago, but this was my first real in

spection. "It was a great thrill to see ho^

far the NFB has come since the days

that converted sawmill on Suffolk stre

in Ottawa."

Newman said he was enthusiastic aboii

the film board's first feature productioi

"The Drylanders," which is going great il

prairie provinces, and he also praised theil

prize-winning film Nahanni. (NFB selecte|

Boxoffice magazine as one of the publica

tions to publicize "The Drylanders").

Brandt, Dreier Take OveJ

Seven Joelson Theatres

NEW YORK—Harry Brandt, theatij

owner and president of the Independer

Theatre Owners Ass'n of N.Y., and Sidne|

Dreier, have taken over the operation

seven theatres in the Bronx, formerly op|

erated by the Julius Joelson Circuit, effec

tive December 15.

The theatres are the Luxor, Earl, Ascof

Kent, Park Plaza, Surrey and the 167t


CARBON ARCS ... /or finest Projection Compact Xenon Arcs

BjTi^ojsr products

Brighter Light on Scree

• Longer Bi— '







BOXOFFICE December 16, 196J







SEE The parade of the Doomed Virg

SEE The orgy of the Seven Tortures'

SEE The battling Slave Galleons.

SEE Race of the

Golden Chariots! .K

SEE The burning

of Babylon!




.dupo 'Sro^w^*^^'^ ^*

'"^''oTPFl.MOlR^ ORFEl


MTACT YOUR JiMemaarL.^k, ^nXannatlo/iaL

orge J. Waldman

|S30 Ninth Avenue

York 36, New York

Urcle 6-1717


Joseph Quinlivan

3 Penn Center Plazo, Rm. 1525

Philadelphia 2, Pennsylvanio

LOcust 8-6684


Jerome Sandy

713 Third St., N. W.

Washington 1, D. C.

District 7-2508


Milton BrauRian

415 Van Braam Street

Pittsburgh 19, Pennsylvania

ATlontic 1-1630


George Woldnoii

505 Pearl StrMt

Buffalo, New York

TL 3-3857

B R O A D W Ay

JOHN PAYTON will be the New York sales

promotion director on Warner Bros.'

film version of "My Pair Lady." scheduled

to be world-prcmiercd at the Criterion next

October 21. Payton sei-ved in similar

posts for "The Longest Day," "Ben-Hur,"

"Spartacus" and other pictures. • • * Mrs.

Jack Karp has been elected national chairman

of the United Jewish Appeals women's

division. Karp is the Paramount vicepresident

and studio chief. • * • That will

be Doris Day's voice you'll be hearing on a

series of radio and TV spots which will

saturate the New York air as part of the

Greater New York Safety Council's holiday

safety drive. They will start on Christmas

Day and run for 20 days.

American-International followed up its

screening of "The Comedy of Terrors" at

tlie RKO 86th Street with a cocktail party

and reception at the Jager House. AIP

president Jim Nicholson and Leon Blender,

vee-pee and sales chief, flew in from t'ne

coast for the occasion. Top independent

and circuit executives were on hand. • • *

Tickets for the prerelease world premiere

(26) of Dore Schai-y's "Act One" have

gone on sale. The Dramatists Guild fund

will benefit fi-om the premiere. The DGF

is handling the ticket sales. Addi-ess: 6

East 39th St. Murray Hill 9-4950.

Fredric Baum, working with the public'ty

fiiTn of Solters, O'Rourke & Sabinson

for the last two years, has joined the publicity

staff of Paramount as the radio-TV

and music contact. • * * Harold Rand, director

of advertising-publicity for the Landau

company, was a lecturer at the New

School of Social Research Monday (9) on

'Cleopatra'—A Case Study in Motion Picture

Publicity." * • • Tom Lazarus, son of

Paul Lazainis jr. of the Bronston organization

and himself a member of the advertising

department of 20th-Fox, was married

to Gail Kanner, with the Donahue & Coe

advertising agency, Sunday c8) at the

Shen-y Netherlands Hotel.

Samuel J. Briskin, Columbia Pictures

vice-president, flew here Saturday (14) to

attend the board meeting on the 18th.

* * • Seymour R. Mayer, first vice-presi-


dent of MGM International, flew to Madrid

Monday (9i as the first stop on a

th-.ee-week trip that will take him to

Rome, Ca'ro and the Middle East. Hy Hollingcr.

Paramount publicity manager, got

back from Madrid following conferences at

the Bronston studio on "The Pall of the

Rjman Empire." Leonard Lightstone, executive

vice-president of Embassy Pictures,

returned from Paris where he set up prem'ere

plans for "A Ghost at Noon" for

Prance, Belgium and Denmark.

Burt Lancaster, who has been filming

"The Train" in Paris for United Artists release,

returned to the U.S. Sunday il5> to

spend the Christmas holidays with his

family in Hollywood. • • Edward G.

Robinson, one of the stars of MGM's "The

Prize," was here to promote the film and

to participate in the Chanukah festival in

Madison Square Garden. • * • Joey Heatherton,

who made her film debut in MGM's

"Twilight of Honor," is also here, and Carol

Rossen, who plays in MGM-TV's Dr. Kildare

series, came in to play in the new

Broadway play, "Nobody Loves an Albatross,"

starring Robert Preston.

Loew's Theatres Directors

And Officers Re-elected

NEW YORK — All directors of Loew's

Theatres were re-elected here Thursday 1 12)

at the annual meeting of stockholders. Following

the meeting all officers were reelected

by the board.

Re-elected directors were Charles Benenson,

James Bruce, Leopold Friedman, Lewis

Gruber, Herbert A. Hofman, John F. Murphy,

Bernard Myerson, Simon H. Rifkind,

Laurence A. Tisch, Preston R. Tisch, Arthur

Tolchin and Jay Wells.

Officers re-elected were Laurence Tisch,

president and chairman of the board; Herbert

A. Hofman, senior vice-president;

Arthur M. Tolchin, assistant to the president;

Bernard Myerson, executive vicepresident;

Ernest Emerling and Arthur J.

Raporte, vice-president; Archie Weltman,

secretary and general counsel; Jacob Stillman,

treasm-er; Leonard Pollack and Irving

Schlossberg, assistant treasurers, and John

C. Podester, assistant secretary.

Charles Okun Retires; Was

40 Years With Coca-Cola

NEW YORK—After 40 years with the

Coca-Cola Co., Charles Okun has retirei

as manager of the

theatre and concesJ

sions department. Hei

had spent his entire

career with the company

in the fountain

sales division. Prominently


with the theatre in-'

dustry and its affiliates.

Okun was paid

tributes by many^

branches of the theatrical

field as well

Charles Okun

as by his associates

in the company.

A native of Brooklyn, Okun startedJ'

with Coca-Cola as a salesman in the

Bronx, Brooklyn and Times Square areas iW

of New York City. Subsequently, he was

a special representative contacting the--

atres and finally was appointed theatre

and concessions manager.

Okun was awarded an honorary mem^

bership in Theatre Owners of America

at its October national convention. H^

also was voted an honorary life memberl

of the National Ass'n of Concessionaires

and was honored at a reception of Theatre

Owners of New England. Allied Theatre

Owners of New York gave him an

award, as well as making him a life mem-:


Widely known and honored for his contributions

and devotion to many charities,

Okun became the first person to receive

a Golden Heart Award from New

York Variety Club Tent No. 35. He received

a Will Rogers statuette in 1962 as an ex^

pression of gratitude from the Will Rogers

Hospital. A member of Motion Picture

Pioneers, Okun also is chairman of the

beverage division of B'nai B'rith and a

past chancellor commander of the Knights,

of Pythias.

The world premiere of Stanley Kubrick's:

"Dr. Strangelove or: How I Learned to Stop;

Worrying and Love the Bomb," a Columbial

release, was held at the Columbia The-i

atre in London December 12.


ill Ninl
















Best Wishes

for a Blight Future


E-4 BOXOFFICE :: December 16,

PARADE and its




PROSPEROUS 1964 with an





630 Ninth Ave.

New York, New York

Telephone: CI 6-1717





505 Pearl St.

Buffalo, New York

Telephone: TL 3-3867





P.O. Box 647

Woodmoor Station

Silver Spring, Maryland

Telephone: 439-3339




84 Van Braam St.

Pittsburgh, Penna.

Telephone: GR 1-5535

filmed in the blazing realism of TECHNICOLOR'


p,R|nTc;ANVlArn • FnnFRnMFRn


lOXOFFICE :: December 16, 1963












E-6 BOXOFFICE :: December 16, 19©|

EIDA Names Chairman

^or Annual Film Event

NEW YORK—Norman Robbins of Naional

Screen Service and Saul Jeffee,

resident of Movielab, are among the in-

[lustry executives who have accepted

i;hairmanships for various divisions of the

''nternational Film Awards of the Independent

Film Importers and Distributors,

[according to Daniel Frankel, president of


liSenith International, who is chairman of

event. The dinner dance will be held at


;he Americana Hotel Jan. 21, 1964.

Robbins will be accessories chairman and

Jeffee will be laboratories chairman.

Others are David Home, executive vicppresident

of Titra Organization, sound:

William Raddick of Eastman-Kodak, raw

stock; Bernie Willens, William Morris

agency, talent; Harold Hoffman of Screen

Actors Guild, guilds; Jack Starr of Artcraft-Strauss,

signs; Steve D'lnzillo, business

agent of Local 306, unions, and Emanuel

Kandel, Bonded Film Storage, storage.

Columbia's "Under the Yum Yum Tree,"

produced by Frederick Bris.son and directed

by David Swift, is based on Brisson's

Broadway comedy hit.

North Adams Theatre

Wins Zoning Permit

Fr.m New England [dilion

NORTH ADAMS, MASS. — A petition

against the Issuance of a building permit

to Bratton, Inc., for the remodeling of the

Bowlatorlum on North street for a motion

picture theatre has been denied by the

zoning board of appeals.

The petition was filed by Edward Oelssler

and Courtney Flanders of Lee Terrace,

residential property owners In the area

near the Bowlatorium.




Best Wishes



for a Bright Future!





Many More Successful

Years to Come!






Best Wishes for Many More

Successful Years to Come!




Suite 202 8248 Georgia Ave. Silver Spring, Md.









: December 16. 1963



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E-8 BOXOFFICE :: December 16, 153

. . The

. . The

. .


jiTred Haas, chief construction engineer for

Fabian Theatres, checked theatres in

Schenectady, Troy and here to make sure

•oofs and other areas were in proper conlition

to withstand winter ice and snow,

lie came here from Vii-ginia and Pennsylvania,

and on leaving stopped in Yonkers

:o see a sister. He said he met Al Steen,

JoxoFFicE eastern editor, at a reception in

:'Iew York involving a Women of Variety


The Towne, Johnstown, makes a point of

isting "in" and "out" times for pictures

Hellman, which usually plays

•oadshow and first-run films, booked

'Irma La Douce" with "Two for the Seeaw,"

and advertised the bill for adults

>nly . . Joe Andrek, C-Way Drive-In at


)gdensburg, drove in to take his mother.

vho had been in a hospital here, back

lome. He stopped at Upstate Theatres,

vhich buys and books for him . . . The

3ellman sneaked "Take Her, She's Mine"

me night as a double bill extra.

Johnny Capano is featuring a late show

starting at 11:30 p.m.) on Friday and

Saturday nights at his Cinema Art Theitre

in Troy. Capano says he feels changng

the name of the former American Theitre

has helped. The theatre on River

itreet in Troy, was built 40 years ago by

he late Ben Apple . . . Radio station

^SNY occupies part of the Plaza Theatre

)uilding in Schenectady. The theatre part

s dark . Turnpike in Westmere and

be Mohawk in Colonie are continuing

weekend operation.

A familiar sight on North Broadway is

Vlax Westbee, distributor, walking his pet

Adrian Ettelson, Fabian district

log . . .

nanager, had his younger daughter Linda

lOMTOtown on Saturday afternoon while lie

ittended to some details at his Palace

rheatre office . . . The Albany PTA Counil

sponsored a Saturday matinee at the

Madison at a 50-cent admission. The deal

arranged by Manager Oscar Perrin.


Sarto J. Smalldone, owner of Malta Drive-

[n, has been elected president of the Saratoga

Springs Chamber of Commerce. A

aative of Saratoga, SmaUdone is president

Df the SJS Realty Corp., a past president of


;he New York Elks Ass'n, an honorary life

member of the Glens Falls Elks Club, a

member of the Saratoga Lions Club

Herb Gaines, Warner Bros, manager, re-

:eived congratulations on the recent birth

Df a daughter named Elizabeth Ann. The

Gaines are parents of four other children.

Arden Enterprises is now operating the

Arden Theatre, formerly the Harden, in

Calicoon. Walter McKeen, who had the

Maple in Jeffersonville for a time, is running

the Arden with two associates . . . Another

relighting is that of the Hollywood in Frankfort,

Mohawk Valley village. Alex Oriole, who

reopened it in January 1963 and darkened

the theatre last June, is stiU at the helm

for a Friday-through-Sunday schedule.

World's Fair Job to Altec

NEW YORK—Altec Sei-vice Corp. disc'osed

it will equip and operate the projection

and audio requirements for the

IBM exhibit at the New York world's fair.



drawing for winners


1 on Pacific Coast

1 in Central States

1 in Soutli-Soutliwest

1 on Atlantic Coast

Ask any branch manager for

your ticket (s)— they're $10 each


Could get you a

fully equipped

Lincoln Continental

Contributions are

** tax deductible







Saranac Lake, N.Y.



: December 16, 1963


. . The



Thomas W. Fenno is the new chief barlcer

of Variety Tent 7. He was unanimously

selected by the newly

chosen 1964 crew at a

meeting in the local

c!ubrooms Monday

night. Fenno is account

executive with

radio station WKBW

and last year served

as first assistant

chief barker. Others

elected are Anthony

T. Kolinski. Warner

Bros., manager, first

Fenno assistant; Albert J.

Petrella of Crosstown

Advertising, second assistant; Ronald L.

Ruth, station WYSL. property master, and

Myron Gross. Cooperative Theatres, dough

guy. Other new crew members are Dewey

Michaels. Marvin Atlas. Harry L. Berkson.

Harold Bennett. Joseph Fox. Samuel Geffen

and Robert Sokolsky.

George Hoover of Miami, executive director

of Variety Clubs International, was

here Thursday (12) to discuss p^ans for the

1964 convention. Buffalo Tent 7 will serve

as host for the convention June 30 through

July 2 at the Statler Hilton Hotel. Hoover

was accompanied by Jack Fitzgibbons jr..

of Toronto. Variety International's property

master. They met with local chairmen

Jim Hayes. Nate Dickman, Tom Fenno

and Mickey Ellis.

Walter Slezak is scheduled for a one-man

show on the stage of the Boland Memorial

Theatre. Lackawanna. January 18. He will

appear under the sponsorship of the Lackawanna

Civic Theatre, and is calling his

offering "Show Business Is No Business."

He will include reminiscences of his career

which has spanned more than 30 years in

American and European stage and screen

roles. There will be a question and answer

period at the conclusion of the night's entertainment.

Seven past chief barkers were honored by

fellow club members of Variety at a luncheon

in Tent 7 clubrooms—Bill Dipson.

Mickey Ellis. Myron Gross, Jim Hayes, Billy

Keaton. Elmer Lux and Fran Maxwell.

Frank Arena, city manager for Loew's

Theatres, operator of the Teck, said no

mediocre product would go into the Tech.

"Mediocre films would damage the reputation

of the theatre," he said. "We have

tried to give it a high standard and want

to keep it that way. This policy is adm'ttedly

a gamble ... I think people come

to the t.ieatres to see product, rather than

i s wandering downtown to decide on a

film. As the theatre is on the fringe oi

inu downtown movie area, our audience

nas to Ue attracted by the product."

Members of the Women's League of

Variety took gifts for patients in the Children's

Hospital Rehabilitation Center.

Gifts will be distributed to the children at

i. vjnnsimas party to be sponsored by the

league December 20 in the hospital. Mrs.

Nicnolas I. Fisher is program chairman.

Mrs. Frank B. Quinlivan was program

c -airman for the lunc.ieon. Mrs. Gordon

E. Kahen demonstrated how to make plastic

bags . second annual telethon

iponsored by the Variety Club will be

telecast by WKBW-TV February 1, 2. The

all-night program will benefit the Chiluren's

Hospital Rehabilitation Center. Last

year NBC-TV stars Lome Greene and

Bruce Yarnell did yeoman work in this

cause at the WGR-TV studio. This year a

nunaber of ABC-TV performers will appear.

James C. Hagerty, former White House

press secretary and now a vice-president of

Amercan Broadcasting-Paramount Theatres,

was the speaker at the silver anniversary

dinner of the Capitol Hill Club in

the StaUer Hilton Hotel Tuesday (10).

John M. Galvln. chairman of the executive

committee of the Marine Trust Co., and a

member of Variety Club, was installed

as president of the Capitol Hill Club at the

dinner, at which politicians and political

happenings of the past year was satirized.

Dewey Michaels of the Palace Theatre,

twice chief barker and a member of the

crew of Tent 7 more years than any other

man, displayed his unselfish devotion to

the club and its aims when the recent

election resulted in a stalemate. His unprecedented

action cleared the air, making

for a spirit of unity and cooperation . . .

Shea's Teck, closed since the engagement

of "How the West Was Won" in August,

will reopen on Christmas Day, Manager

WiUiam Laney announced, with "The


The Teck will accept Golden Age cards

for reduced admission for oldsters and

will offer a special rate at an adjoining

parking lot.

Christmas in Buffalo

At 20-Yr. Film Peak

BUFFALO—Christmas 1963 will go dow!

'n iocal film annals as unprecedented i^

the last 20 years. On Christmas Day, eigh

new fi^ms will open here—somet'iing thtj

hasn't occurred since the early 1940s b4

fore tee vision raised its competitive heatj

All except the "The Cardinal," a drann

of evolving religious faith due at the Cer|

tury. are comedies or suspense shows, witi

Complete The Pawnbrokei'

After Nine Weeks in N.Y.

NEW YORK—Principal photography o

the Landau Company's "The Pawnbroker!

was completed in mid-December foUowirii

nine weeks of production at 37 locations i,

the greater metropolitan area.

The interior shooting was done at tb^

Movietone Studios on West 54th streei

under the direction of Sidney Liunet. ij

was produced for the Landau Company b

Roger H. Lewis wih Rod Steiger starred iJ

the title role and Geraldine Fitzgerald anj

Brock Peters crt-starred. Also in the cafj

are Jaime Sanchez, Thelma Oliver, Ras

mond St. Jacques and Marketa Kimbrell




comx touches. And the Cinematic Santi


C aus will turn on the lights at Shea's Tec^ 0^

and Walt Disney is sending an anlmatioj





. . Elizabeth

. .

. . . Maragarol

. . . Leonard

. . Show

. . Paul

. . Gordon

Inackmil Tells German Meet



lAbout U's 'Greatest Year'

BERLIN—••1964 will be one of

laniversal's greatest years," Milton R.

Rackmil. president, forecast at the open-

•iig of the annual German sales conference

lere December 6.

Rackmil, who went to Europe with Amelico

Aboaf , vice-president and foreign general

manager, to lead a series of meetings

;,vith Universal Continental executives and

iistributors, told the delegates "our new

productions have never been better adapted

,0 current global tastes. They hold the

neatest potential in Universal history for

;he entire world."

Starting with "Charade," which has

Christmas holiday dates in choice overseas

locations, as well as in the United

States, Rackmil reviewed the lineup of

;ompleted pictures for 1964, including

Captain Newman, M.D.," •"The Chalk

jarden," Man's Favorite Sport," •'Wild

md Wonderful," "The Brass Bottle" and

Bedtime Story." He also named the array

)f new productions being readied for the


•Orderly, energetic and highly organized

iistribution of this valuable product will

)e our keynote," Aboaf told the delegates

'n reviewing the performances of Univerlal's

European organization for the nine-

'nonth period recently completed. He also

i!xamined distribution and promotion plans

'or the coming year, emphasizing that Uniersal

had a total of 14 already completed

'ilms standing ready for release in Europe.

Following the meeting, Rackmil and

Aboaf said that they were impressed by

he enthusiasm and high spirit of the

•nembers of the German organization. The

!;wo executives, accompanied by Ben M.

Oohen, assistant foreign manager, left for

?ome and then Barcelona. A similar conjrence

had been held in Paris Decem-

}er 2.

Two American-Made Films

For Art House Showing

NEW YORK—Two American-made picures,

"Hallelujah the Hills" and •'The

Bound of Laughter," will open in New York

lit houses December 16 and 17.

••Hallelujah," produced in Vermont by

David C. Stone and written and directed

;y Adolfas Mekas," will open at the Fifth

Avenue Cinema December 16 while "The

Sound of Laughter," produced by Barry B.

I'ellen and Irvin S. Dorfman from comedy

equences from early talkies made by

31ng Crosby, Bob Hope, Danny Kaye, Bert

-.ahr. Buster Keaton and the Ritz Bros.,

open at the 68th Street Playhouse Deember


17, both to be Manhattan Christ-

nas holiday attractions.

Union Films is distributing "Sound of

daughter." "Hallelujaji" has no national

distribution set.

Fhomas B. Barron Dead

NEW YORK — A funeral Mass for

;rhomas B. Barron, husband of Loew's

^Theatres home office cashier, Mrs. Mae

Sarron, was held at the Church of the

JBlessed Sacrament, Jackson Heights, Tuesiay

(10). Barron died December 6.

Edward Dmytryk will direct "Where Love

[Has Gone," a coproduction of Embassy

pictures and Paramount.

: aOXOFHCE :: December 16, 1963


grnest Stern of Associated Theatres and

Harry Hendel of Allied MPTO defended

motion pictui'es and theatres on Assignment

Pittsburgh last Sunday on KDKA-

TV. Others who appeared were Judge Michael

Musmanno of the state supreme

court, who disagreed with that court's outlawing

of the state board of censors, and

who believes that the movies need supervision:

Father Lachner, long head of the

Catholic Legion of Decency hereabouts,

and Rev. Harold Albert of the Council

of Churches, who said he believed that

Protestants should have a reviewing board

similar to the Catholic group. Appearing

on pretape was Sir Cedric Hardwicke, the

actor, who discussed proper and Improper


The Jefferson council adopted three ordinances

re-enacting the amusement tax,

deed transfer tax and earned income tax .

"Promises! Promises!" which was removed

from the Art Cinema screen here, and from

two ozoners, the Fairgrounds and the Silver

Lake, by police request, and which had been

in Cleveland, now has been cleared in the

latter city. The picture starring Jayne Mansfield

had been showing in Akron and some

Clevelanders had been driving there to

view the film . township commissioners

attempted to cut the amusement

tax from 10 to 5 per cent, but the

proposed reduction needs joint agreement

with the Elizabeth township school district.

In hospitals here were Homer Michael

of the Evergreen Drive-In at Mount Pleasant,

for surgery; Stephen, son of Rhea Kramer

Aaronson of 20th-Fox, surgery also;

the wife of Bert Stern, Co-op official, and

Dean Martin, projectionist at the Regent in

East Liberty, who suffered a fractured pelvis

in a fall from a ladder while putting up

The Capitol

Christmas decorations . . .

Theatre in Wheeling permits smoking in

the loges from 7 p.m.

Shea's in Erie canceled the stage presentation

of "Mary, Mary" . . . Filmrow employes

union B-11, has elected the following

officers; president, EUwood Ohleger,

PFS; vice-president, Eddie Rieth, Paramount;

secretary, Phyllis Williams, PFS;

treasurer, Alfie Kuhn, not employed; business

agent, Harry Witmer, Columbia . . .

Lopert's "Tom Jones" was tradescreened

December 11 and will open in February at

the SW Squirrel Hill Theatre, which has

been extensively renovated . . . Unprecedented

showing of movies in a local courtroom

brought about indictments against

George Luther and Joseph R. Adams, coowners

of East Liberty's Cameraphone

Theatre, for possession and exhibition of

obscene films— "My Bare Lady," "Nudes on

the Moon" and "The Fourth Sex." These

pictures were seized November 19 in a raid

by city police. Judge James G. Legnard

permitted the showing of these prints in a

courtroom, with only members of a grand

jury in attendance.

The Ernest B. Chaddertons of Wilkinsbuig

observed their 60th wedding anniversary.

He operated the first movie theatre

in Pitcairn and later the first auto

garage there, retiring 16 years ago. Their

son Ken and this correspondent were

schoolmates mon; than (oui

. . . Sheldon


pred Kratiiier, new Paramount branch

manager, had his first opportunity to

meet a Washington invitational audience

at the recent screening of "Seven Days in

May." Office manager Jack Howe and publicist

Ernie Johnston made the introductions

to Krasner as the guests arrived at

the Playhouse. Among them were members

of the House and Senate armed services

committee, exhibitors, editors of the military

papers and the press. In the group

with Harley Davidson's party were Brig.

Gen. Joe M. Blumberg. Col. Paul LeGolvan,

James Harrison and Harry Merold. Blumberg

is director of the Armed Forces Institute

of Pathology, LeGolvan is consultant

in pathology to the surgeon general,

Harrison is public printer, and Merold is

deputy public printer. Davidson is president

of Independent Theatres.

The Variety Club's Personality of the

Year dinner dance, honoring Sammy Davis

jr., which was postponed from November

23, has been cancelled because of commitments

by Davis and the hotel's full schedule

Tromberg observed an historical

event at Boxoffice Attractions. His exchange

booked in a single day a total of 100

playdates. It seems that Duane Davidson,

son of Harley, was the "anchor man." After

booking 94 dates, Tromberg called Independent

Theatres which brought the playdates

up to 100.

Ben Lorber, Universal home office, was

here a few days. His wife came along. Lorber

heads the insui'ance department. Alex

Schimel, local manager, reports that Middleburg

Arthritis Foundation had a successful

gala screening of "The List of Addrian

Messenger." Schimel's secretary Lea

Garfield continues to radiate cordiality although

her voice indicates a head cold. On

vacation from the exchange was Ina Pritchard

. . . Tony Randall was here promoting

"Brass Bottle."

Columbia manager Ben Caplon was recovering

from surgery. Sam Galanty, Division

sales manager, returned from a visit

to southern exchanges. Claire Sapinza,

telephone operator, was home a few days

with a virus . . . Columbia has a new secretary,

Zaida Fernandez. Sid Zins, publicist,

having some difficulty spelling her name,





614—9th St., N.W., Washington 1, D.C.

Phone: (Area 202) 638-6528




Sove Carbon Co5t


5321 Kenwood Ave.

Ballimore, Maryland

Phoiw: 665-0130



( 6 1 . Each


(Hollywood O/tice—Suite 320 at 6362 Hollywood Btvd

Golden Globe Honors

(To Newman, Yum Yum

HOLLYWOOD—The Hollywood Foreign


press Ass'n Golden Globe Awards nomlnaion

party, for the period ending October

n, took place December 11. Winners for

he two-month period are:

"Captain Newman. M.D." (Universal),

)est dramatic picture;

"Under the Yum Yum Tree" (Columbia)

jest comedy pictui'e;

Gregory Peck (Newman, M.D.), best

dramatic actor;

Jack Lemmon (Yum Yum Tree), best

•omedy actor;

Marina Vlady (Conjugal Bed), best

iramatic actress;

Audrey Hepburn (Charade), best comedy


Bobby Darin (Newman, M.D.), best supjorting


Joan Greenwood (Tom Jones) , best supjorting


Albert Finney (Tom Jones) , most

jiomising male newcomer;

Joey Heatherton (Twilight of Honor),

nost promising female newcomer;

Tony Richardson (Tom Jones), best


"Tom Jones" (UA) , best foreign picture.

The annual Golden and Sour Apples

iwards given by the Hollywood Women's

'ress Club, will be presented at a party

leld December 17.

Sour Apple nominees are Tony Curtis,

Edwards, James Franciscus, James


3amer, Rock Hudson, Ava Gardner, Annviargret,

Debbie Reynolds, Elizabeth Tayor

and Natalie Wood.

Golden nominees are Dick Chamberlain,

:;harlton Heston, David Janssen, Rod

Taylor, Dick Van Dyke, Lucille Ball, Bette

3avis, Sandra Dee, Janet Leigh and Conlie


Hand of Devil' Is Denied

Certificate in Britain

HOLLYWOOD—The British Board of

3;ensors, in a letter signed by secretary John

.rrevelyan, has refused to issue a certificate

^or Aram Katcher's "The Right Hand of

he Devil," filmed in Hollywood. In notifyng

Tony Tenser of Compton Films, which

landles the United Kingdom release,

rrevelyan branded the picture "a nasty

'ilm which is thoroughly sadistic without

imy justification." Emanuel Barling, presiilent

of Cinema Video International, U.S.

llistributor, says "Devil" has been in 800

U.S. houses, also is booked in Italy, Philipjjines,

Mexico, Hong Kong, Germany,

'Switzerland and Australia.

Young Blind Persons Are

Guests of Publicists

HOLLYWOOD—The Hollywood Publicists

Ass'n sponsored Christmas parties

on the 13th, 14th for the 500 members of the

Foundation for the Junior Blind.

Steve Allen, AUyson Ames, Mary Anderson,

Dick Chamberlain, Nat Cole, Bill

Dana, Rufe Davis, Clarence Nash, William

O. Douglas jr., Jim Franciscus, Jack Ging,

Marty Ingels, Dal McKennon, Pernell

Roberts, Ray Walston and Bruce Yarnell

were entertainers.

Los Angeles organizations contributed

toys, gifts, refreshments and phonograph

records to members of the nonprofit organization,

of which Norman Kaplan is the

founder and executive director.

To Narrate 'Con Man'

HOLLYWOOD — Laurence Harvey and

Ralph Bellamy will be narrators in "The

Con Man," MGM documentary being produced

by Henry Weinstein for the Defense

Department. The half-hour antitotalitarianism

documentai-y has in its cast Tom

Ewell, Jim Backus, Eddie Foy jr., Henry

Silva and Alvy Moore.

Museum Expansion Okayed

LOS ANGELES—The county supervisors

approved a $1,691,426 expansion of the Hollywood

Museum which will increase the

estimated cost of the film, television and

recording industry project to around


Japanese Films for TV

HOLLYWOOD — Actor Marvin Miller's

series of six films on Japanese culture, economic

and social life, which he just completed

in Tokyo, have been booked in 60

U.S. television markets by Sterling Pictures,

distributors for JETTRO, Japanese

External Trade Organization, producer of

the series.

Agent Sues Jackie Gleason

HOLLYWOOD—George "Bullets" Diu--

gom, Hollywood agent, demanded $500,000

damages from Jackie Gleason, whom he

formerly managed. His suit in superior

court charged the comedian with negligence

and breach of warranty. Named as codefendants

were Paramount, Allied Artists

and 25 John Does.

To Qualify "Willy'

HOLLYWOOD—National General Corp.

has cleared the El Rey Theatre for a oneweek

Academy Awards qualifying engagement,

beginning December 18, for "Willy,"

bilingual feature filmed in West Germany

by Allan A. Buckhantz.

60 Nations Impose

Prior Censorship

HOLLYWOOD — At least 60 countries

now impose governmental prior censorship

on exhibition of films, according to Geoffrey

Shurlock, MPAA vice-president and

administrator of the Production Code.

Other contributors in the symposium for

Tiie Journal of the Screen Producers Guild,

under the title of "The Journal Looks at

Film Censorship Around the World," are

Kenneth Macgowan, Robert Hardy Andrews,

Leo Lunders, Colin J. Campbell, Erik

Skoglund. John Trevelyan. Gishin Ikeda

and Dr. Ernest Kruger. plus a foreword by

editor Lou Greenspan.

Gold Watches Are Given

To 19 Technicolor Men

HOLLYWOOD—Nineteen men who completed

25 years of service with the Technicolor

Corp. were honored at a luncheon at

the Tail O' the Cock in Studio City Friday

of the long-term employes, whose

sei-vice time aggregates nearly 500 years,

received a gold watch. Present were Technicolor

executives Melvin H. Jacobs and

ESward E. Ettinger.

Agency Wins Judgment ;

From Rooney's Earnings

HOLLYWOOD — The Goldstone-Tobias

agency was given a judgment by superior

Judge Adolph Alexander for $8,350 in its

suit against Mickey Rooney's Barbroo Enterprises

Productions. The agency claimed

that under a compromise agreement Barbroo

agreed to pay G-T $9,000 of Rooney's

earnings under a pact signed Sept. 21, 1961,

but had paid only $650.

UA Circuit Guarantees

$900,000 for 'Fair Lady'

HOLLYWOOD—United Artists Theatres

has guaranteed an advance payment of

$900,000 for the Holly\vood premiere engagement

of Warner Bros.' "My Fair Lady,"

produced by Jack L. Warner. The film will

open at the Egyptian next October 28. Rex

Harrison and Audrey Hepburn head the

cast of the $17,000,000 film, with George

Cukor directing.

Now With 'Fair Lady'


HOLL'YWOOD — Myron Weinberg had

moved over from the job of national sales

promotion manager on 20th-Fox's "Cleopatra"

to a similar assigtunent on Warner's

"My Fair Lady."


: December 16, 1963

. . . Norman

. . Eugene

. . "The


H congestion of multiple-run bookings the

last week found only eight pictures

playing in 146 theatres in this metropolitan

area. Take Her, She's Mine was in 7

theatres, Lawrence of Arabia in 12. Irma

La Douce 13, Fnn in Acapulco. 16, Mc-

Lintock! 24, Thrill of It All 19, X—The

Man With the X-Ray Eyes 24, and Shotgun

Wedding 31.

Lou Sher, Art Theatre Guild of Scottsdale.

Ariz., was in town checking his local

ho'dings, including the Cinema Theatre, of

which his nephew Mike Getz is manager

Jackter, Columbia district

manager, was in San Francisco on business

Robert Kronenberg. president of

. . . Manhattan Films, returned from a New

Harry Ulsh was

York business trip . . .

booking and buying along the Row for the

Bishop Drive-In and Bishop Theatre.


Take A Tip From Me

I Exploit More In '64'

And Rtmember To Get Your



From Dependable



"Ben-Hur" is booked for a 25-theatre

multiple run in the Los Angeles area, beginning

this week . V. Klein,

president of National General Corp., announced

that a NGC application is before

the Department of Justice for a hardtop

shopping center theatre in Las Vegas.

Sherriil C. Corwin, president of the Metropolitan

Theatres, said no decision has yet

been made regarding the possibility of holding

a Re.\ Harrison Film Festival at his

State Theatre in Santa Barbara early in

1964. The plan being considered is predicated

on the festival presently being held

in London.

Statewide Theatres is giving its Picfair

an extensive remodeling, and will reopen

on Christmas Day with "Tom Jones" on an

extension of the film's run at its Beverly

Theatre, where it is expected to be succeeded

by Warners' "America America!"

The Motion Picture Permanent Charities

drive has reached $1,100,346 in pledges

from the theatrical and television film industries.

Campaign chairman Gordon Stulberg

reported at the MPPC's fourth report

meeting that so far in the drive, 2,514 new

subscriptions have been added.

The Paradise Theatre in Westchester

filed suit in the superior court against

Paradise Bowl, Inc., an adjoining bowling

alley, and asked for an injunction to enjoin

the defendant from roping off a parking

lot behind the two enterprises. The

complaint stated that for many years the^

atre patrons had freely used the parkinf|


Superior Judge Laurence J. Rittenbanc

learned Friday (6) that there had been {

$5,000 settlement in a $197,500 suit filec

by Mel Wells and Charles B. Griffitl:

against the lATSE and the Screen Acton

Guild over picketing of a picture the two

producers were making in Imperial County

"The Troubled Greats." They charged tha<

the defendants had alleged that thej;

hadn't signed contracts with either the


Seattle Area Leaders

Fight Pay TV Scheme

SEATTLE—John H. Rowley, president ol

the Theatre Owners of America, receivec

pledges from northwest exhibitor leaders

of "complete financial cooperation" ir

fighting the new legalized pay televisior

revenue measure in California. The pledg(

was signed Will Conner, Fred Danz, Osca)

Nyberg, Al Forman, Art Abrahamsoni

Tommy Moyer, James Bonholzer, Harr

Moore, Maurice Saffle and Moser Meshei


^arl Handsaker, 20th-Fox branch manager!

attended a western division sales meet-f

ing in Los Angeles last week . . . KennetK

Snyder, MGM office manager, was at thd

Portland office working on revising the ac-l

counting system . . . Clyde Dumi of the!

Liberty and Dickon theatres, was on thej



Foreign films to be included in the RidgeH

mont Theatre's Winter Film Series

elude: Nights of Cabiria, Long Day's Jour-j

ney Into Night, L'Avventura, Sundays and

Cybele, Boccaccio '70 and Jules and JimJ

Others to be shown are Ivan the TerribleJ

Black Orpheus, Hand in Hand, Winteq

Light, Through a Glass Daridy


"The Sword in the Stone" (Buena Vista)

is opening Christmas Day at the Paramount

. Prize" (MGM) is goil

in Chi-istmas Day at the Blue Mouse; "Th(

Cardinal" will be the 20th-Fox Christmas

attraction at the Fifth Avenue . . . "Move

Over, Darling" (20th-Fox) is scheduled for

the Coliseum New Year's Eve.

"Zulu," an Embassy picture, tells of the

glorious British stand, January 22-23, 1879,

at the Battle of Rorke's Drift.

looking for ihe RIGHT SCREEN







Ray ON




Ger quolity


See your independen

supply dealer. Or write:


96-17 Noithcra IM. Coram. NY. tl3i8





BOXOFFICE :: December 16. 1963







SEE The parade of the Doomed V.r^ns.

SEE The orgy of the seven Torturesl


SEE The battling Slave Galleons!

SEE Race of the W

Golden ^^ Chanots! .


SEE The burning

of Babylon!








aL iJnia/inaiia/ial

ert S. Parnell

Second Avenue

,-*i[e 1, Washington


MAin 4-6234


Chick Lloyd

2145 Broadway

Denver 5, Colorado

TAbor 5-2263


Fred C. Po'osky

252 East First South

Salt Lake City, Utah

DAvis 2-3601


N. P. Jacobs

1918 So. Vermont Avenue

Los Angeles 7, California

REpublic 1-8633


Hal Gruber

255 Hyde Street

San Francisco 2, California

PRojpect 6-4409

— —


— —


'Cleopatra 210 Leads LA Grosses;

7om Jones High 190 in 7th Week

IjOS ANGELES—First-run business took

a sharp dip with only "Irma La Douce"

and "Yum Yum Tree" continuing to score

95 per cent. Most of the coin was scattered

through the multiple runs. "Tom Jones


continued to chalk up strong returns,

"It's a Mad, Mad, Mad, Mad World" reported

capacity business.

(Averoge Is 100)

Beverly Orpheum Tom Jones (UA-Lopcrt), 7fh wk. 190

Chinese— Under the Yum Yum Tree (Col), 7th wk. 95

Cinerama— It's a Mod, Mod, Mod, Mod World

(UA-Cineroma), 5th wk Capacity

Egyptian Lilies of the Field (UA), 8th

prne Arts— Lord of the Flies (Cont'l), 8th wk

Four Star A Stronger Knocks (Trans-Lux),

M8th 65

Hollywood Paramount—The V.I.P.s (MGM), 13th wk. 65

Ins Fun in Acopuico (Poro), 2nd wk 75

Music Hall— School for Scoundrels (Confl); Battle

of the Sexes (Cont'll, reissues, 2nd wk 110

Pontages- Cleopotro (20th-Fox), 24th wk 210

Villoge Irmo Lo Douce (UA), 7th wk 95

Warner Beverly Wuthering Heights (Cont'l),

reissue, 2nd wk 65

Worner Hollywood—How the West Was Won



liand FOB-Det.

Sepiatone | hs^Kl: Order 1.000) •

oto Finish ; NO C.O.O.s





2310 Cass Detroit 1, Mich.

(MGM-Cineroma), 42nd wk 195

Wilshire—McLintock! (UA), 3rd wk 65

Wiltcrn West Side Story (UA), reissue 80

Good Product Shows Strength

As All Denver Films Hold

DENVER—The all-holdover program

here generally was well supported even

though Christmas shopping became a serious

competitor for the public's attention.

"How the West Was Won" again proved

to be the city's best patronized attraction,

earning 180 per cent rating for its 40th

week. Right behind was "A Stranger

Knocks" in a second week at the Vogue.

Aladdin—Take Her, She's Mine (20th-Fox), 3rd wk. 125

Centre— Under the Yum Yum Tree (Col), 3rd wk, . .125

Cooper- How the West Wos Won (MGM-

Cineramc), 40th wk


Denham Cleopotro (20th-Fox), 24th wk

. 90

Denver Fun in Acapuico (Pare); Lossie's Great

Adventure (20th-Fox), 2nd wk


Esquire The Incredible Journey (BV), moveover,

2nd wk


Orpheum—Polm Springs Weekend (WB); Block

Gold (WB), 3rd wk Not Available

Paramount McLintock! (UA), 4th wk 120

Towne The Wheeler Dealers (MGM), 3rd wk 90

Vogue A Stranger Knocks (Trans-Lux), 2nd wk. 175

Sellout Performcmces for 'West'

End Long San Francisco Run

SAN FRANCISCO—"How the West Was

Won" ended a 42 week (plus one day) run

at the Orpheum, with all performances

sold out in the last days. The only new offering

in town was "Bluebeard" at the

Vo'ue, opening with a good 300 per cen

"Under the Yum Yum Tree" in the fift

week at the Fox-Warfield, continued to t]

a strong leader in the holdovers.

Cineromo-Orpheum How the West Woi Won

(MGM-Cinerama), 42nd wk

Embossy Toke Her, She's Mine (20th-Fox),

Fox-Worfield Under the Yum Yum Tree

(Col), 5th wk

Golden Gate The Incredible Journey (BV),

5th wk il

Metro— 8I/2 (Embassy), 4th wk Zi

Paramount Polm Springs Weekend (WB),

2nd wk 1(1

Presidio— Lord of the Flies (Cont'l), 15th wk 1(1

Stage Door— Lilies of the Field (UA) 1(|

Fun in Acapuico (Para), 2nd wk.




Lowrence of Arabia (Col), _


46th wk l;l

Vogue Bluebeard (Embassy) 3C|

Highest Honors in Seattle

Go to Holdover Trio

SEATTLE—Three holdovers pulled ti)

high grosses this past week, with "Undt

the Yum Yum Tree" winding up a very sue

cessful fourth week at the Fifth Avenu'

with a strong 140 per cent and "Irma L

Douce" close behind with 130 per cent f(,

its record-breaking 20th week at the MusJ


Blue Mouse The Wheeler Dealers (MGM), 2nd wk.

Music Box— Irma Lo Douce (UA), 20th wk 13

Orpheum Palm Springs Weekend (WB), 3rd wk. . . 5

Paramount Fun in Acapuico (Pore), 2nd wk S

French Comedy Hit to U.S.

HOLLYWOOD—The New French con)

edy hit, "The Suitor" (Le Soupiranti

starring Parisienne pantomime artit

Pierre Etaix, will start an exclusive run i

the Beverly Canon Theatre on Christmt


Join the Widening Circle

Send in your reports to BOXOFFICE

on response of patrons to pictures

you show. Be one of the many who

report to—


Address your letters to Editor.

A Widely Read Weekly Feature of Special Interest

"Exhibitor Has His Soy." >ay." 825 L

Van Bnint Bird,. Kansos IS City 24.





Always in the Forefront With the News

•vV.4 BOXOFFICE December 16, 1!

PARADE and its




PROSPEROUS 1964 with an






932 N. LoBrca Ave.

Hollywood 38, California

Telephone: 656-1133





355 Albion St.

Denver 20, Colorado

Telephone: EA 2-9000




3950 West Lake Sammamish Rd. So.

Bellevue, Woshington _

Telephone: SH 6-0317





988 Market St.

San Francisco, California

Telephone: TU 5-0491

filmed in the blazing realism of TCCHMICOLOR


AGARARLEN HEALY VERGEL a parade pictures release

iBOXOFFICE :: December 16, 1963












Proud to

have served






I Schaefer


. . Anton

. Universal

. . Fox

. . The

. . Women

lest Yarns in Oldtime

leroes. Not the Badmen

ALBUQUERQUE—The good guys of


West led a lot more exciting lives—and


gsides, that, they lived longer than the

iver-glamorized badmen and outlaws.

a result, western story writers and

iiovie writers ought to spend more time

h them.

That was the thought of a speech given

lere last week by the man who wrote

phane," the western story which was made

iito a successful movie a few years ago.

!:e is Jack Schaefer, who lives and works

Santa Fe, N.M.

Schaefer spoke here last week to a group


local businessmen, interested in frontier


He said that western story writers these

lys have taken too much to retelling and

hashing the same old yarns and stories

jout less than two dozen New Mexico and

i)uthwest badmen.

He especially singled out the tremendous

iitpouring of stuff on Billy the Kid, who

IS been the object of more biographies

;ian any other person who ever lived in



He said that writers are missing a good

liing, in not searching out the antics of

lie heroes of the Old West. He said most


the good guys led more interesting lives,

ere better shots, better horsemen and had

;ts more character and strength. On top

i: that, they lived longer.

said he is cm-rently working on

nonfiction book on a number of these oldme



[I Sack, producer, distributor and operator

of the Coronet Theatre at Dals,

Tex., was here visiting friends and seeig

his daughter, a student at the Univerty

of California. He also conferred with

DeCenzi regarding the distribution of


'is films . . . Ethel Merman and Buddy

iackett were among the bigwigs invited to

16 Tuesday evening (17) preview of "It's

jMad, Mad, Mad, Mad World" at the Orlieum



'The premiere of "The Cardinal" on the

•!th at the St. Francis Theatre will benejt

the St. Ignatius High School building

ind . . . Bob Hope was here for treatment

an eye condition that has plagued him

ir several years . . . An invitational pre-

;ew of "Seven Days in May" was armged

by Paramount at the Parkside There

Wednesday evening (11).

"Soldier in the Rain" was sneak-preewed

at the Warfield . Flores,

Itrand Theatre at Merced, and Joe Meyers,

ort Chicago Theatre, were on the Row.


^he annual screening for orphan children

was held at the Centre Theatre where

ovpv 800 youngsters viewed "The Sword

in the Stone." Free bus transportation,

candy and clowns from the El Jebel Shrine

all added to the Rotary-sponsored showlnK

arranged a Sunday night

screening of "Man's Favorite Sport" at

the Paramount Theatre . Intermountahi

booked "The Miracle of Santa's

White Reindeers" at the Aurora, Bluebird,

Mayan, Ogden and Woodlawn theatres for

special pre-Christmas matinee showings.

The downtown Paramount presented its

annual morning kid show with local TV

personalities on the stage and several

bicyc'es as door prizes . . . The Orpheum is

being extensively remodeled with seating

reduced from 2,700 to about 1,250. A newfront

and lobby are included, plus 70mm

equipment. The theatre will reopen with

"The Cardinal" on Christmas . start

of pay T'V here has been set back to next

February, just about a year from the time

originally .scheduled.



^^ ^^|^|

"";!o'/.t!v"e' i^oL'" WH

Sav* Corbon C

Guard your family!

Fight cancer with a

checkup and a check







Send your contribution to "Cancer," in care of your local post office






If Jill




BOXOFFICE :: December 16, 196





I officers








Indiana TOA Keeps

Lineup of Officers

— The second annual

JTheatre Owners of Indiana showmanship

Iworkshop, due to a fortunate last-minute

change in plans, was held in the ISTA

Center auditorium, which is equipped with

a motion picture screen and an excellent

Ipublic address system and boasts excellent

|food and drink facilities besides plenty of


The progi-am included illustrated promo-

Ition talks on "McLintock!" by Morris

jCantor; "The Wheeler Dealers," by

iRobert Sokol; "Strait- Jacket," by John

iGalvin; "Who's Been Sleeping in My

Bed?" by A. J. Kalberer; "Charade," by

Paul Thomas and Dave Battas; "Palm

Springs Weekend," by Dan Murray; "Take

Her, She's Mine," by Ray Brenner, and

"Under the Yum Yum Tree," by Art


Ray Howard presented several proven

money-makers for December slack times,

while Ted Dariotis gave pointers on profitable

concession handling.

The board has re-elected Richard T.


iLochry as president, along with the other

as follows: Maurice Robbins, vicepresident,

and Rex Carr, treasurer. The

new directors are:

First district, Alex Manta and J. G.

Vogel; second, Robbins and George Heliotes;

third, Arthur Clark and D. Irving

Long; fourth, Rex Young and M. H.

Scheidler; fifth, Mannie Marcus and P. O.

Hilligoss; sixth, Carr and Quron Schneider;

seventh, Ted Graulich and Ray Schmitt;

eighth, John Galvin and S. J. Switow;

ninth, Joe Cantor and Ed Cambell.

The president and past presidents are

automatic members of the board, including

iLochry, Trueman Rembusch and Roy


George Roscoe, TOA representative, has

been calling on Indiana exhibitors following

the affiliation of Allied Theatre Owners

of Indiana with TOA and changing its

name to Theatre Owners of Indiana.

Christmas Debut Planned

For North K. C. Theatre

KANSAS CITY — Richard H. Orear,

president of Commonwealth Theatres, Inc.,

and I. Selden Catlin, vice-president and

general manager of the North Kansas City

Development Co., have announced plans for

the opening of a new theatre in Kansas

City North. It will b9 located on the site of

the old Armour Theatre, at 408 Ai-mour,

which has been closed for several months.

The theatre will be named the Centre.

Only the shell of the former building will

be used, and the theatre will have new

heating, new seats, new air conditioning,

RCA hi-fi sound, de luxe new screen, new

carpet, drapes and restrooms. An enlarged

lobby and concessions stand and new front

iwith special marquee and sign will also be

features. Latest booth equipment is being


The Centre will open Christmas Day

with Jerry Lewis in "Who's Minding the

Clyde Crump wUl be manager.

According to Earl Douglass, eastern district

manager for Commonwealth, "the new theatre

will be staffed for the purpose of rendering

a fine atmosphere, and service, in the

presentation of the latest in good motion


Free TV Crusade Given

Quick Midwest Support

KANSAS CITY—Unanimous approval by

more than 70 area exhibitors and distributors

to support the Theatre Owners of

America campaign against toll television

was voted Tuesday ilO) at a luncheon In

Hotel President. Robert Selig, vice-president

of National General Corp.. who led

the meeting, received a check in the amount

of $2,500 from the group as an advance toward

the drive in this territory.

Selig emphasized the serious threat of

pay TV and urged swift action to keep

theatres from being padlocked. He said

this is not only a fight by theatre owners

and free TV, but also a fight for all media

of entertainment. Action is being concentrated

in California, where the Cnisade for

Free TV is fighting the inroads of the

medium, which threatens to be legalized in

that state.

"Subscription TV already has offered

$1,000,000 for the rights to 'My Pair Lady'

for one showing across the country. This

can mean the end to the motion picture industry,"

Selig stated.

Paul Ricketts, president of the United

Ways to


Theatre Owners of the Heart of America,

arranged the meeting to hear about the

dire need to outlaw the toll TV menace.

Richard Orear, president of Commonwealth

Theatres; Fred Souttar, area supervisor for

Fox Midwest Theatres, and Beverly Miller,

theatre owner and film distributor, will

spearhead the drive in this teiTitory.

Orear elaborated on the gi-owing threat

of pay TV. He said that a pi-oposal already

has been made for cable TV in Pine Bluff,

Ark., an application has been made in

Scottsbluff, Neb., approval granted and

constniction started in Chillicothe, Mo.

The following attended:

Commonwealth Theatres—Doug Lightner,

Phil Blukey, L. W. Monis. Earl Douglass,

Kansas City; Steve Souttur, Columbia;

Darrell Manes, Springfield; Dale Stewart.

Wichita. Kas.; Eldon Harwood, Great

Bend. Kas.

Dickinson—O'en Dickinson Jr., Dan

Meyers, Ralph Weber, Scott Dickinson.

Kansas City; Bob Kllnge, Joplin.

Pox Midwest— Harold Hume, Fred Kluex,

Don Ireland, L. E. Pope, Harold Guyett,

Kansas City; George Hunter, Springfield;

John Menardl, St. Louis; C. C. Murray.

Wichita, Kas.; James Martin, Topeka, Kas.

Kansas City exhibitors—Elmer Rhoden,

Dick Durwood, Stan Dui-wood, Ab Sher,

Roy Hill, Hank Wigman. Man'in GreyljeaJ,

Louis and George Sutter, Jim Williams.

Out-of-town exhibitor;;— Glen Hall, Cassville;

Harley Fryer, Lamar; R. L. Adklns,

Higginsville; Maurie Stahl, Excelsior

Springs; Leo Hayob. Marshall; Ed Harris.

Neosho; Jim Cook, Maryville; Elmer Bills,

Salisbui-y; Jim Williams, St. Louis; Dennis

Montee. Jay and Jamey Wooten, Hutchinson,

Kas.; Don Burnett, Larned, K£is.;

Hank Doering, Garnett, Kas.; Glen Cooper,

Dodge City, Kas.; Louis Stein, Parsons,

Kas.; Bill Flynn, Emporia, Kas.; Leon

Robertson, Ottawa, Kas.; Mr. and Mrs.

Anthony L. Pinton, Boonville.

Distributors — Prairk Thomas, Allied

Artists; Earl Dyson, John Wangberg,

American International; R. R. Thompson,

Buena Vista; Tom Baldwin, Ben Marcus,

Columbia; Tom Bailey, MGM; Joe Neger,

20th-Pox; Ray McKitrick, Universal; Russell

Borg, Don Walker, Warner; James

Frew, Embassy, Atlanta, Ga.

Others—Byron Spencer sr., Kansas City;

Joella Cohen, Columbia Pictures exploiteer,

Omaha; T. R. Thompson, KCMO-TV, Norris

Cresswell and Jesse Shlyen.

Build Kansas City Interest

Entertainment Sought by Panel

KANSAS CITY—A panel of entertainment

business executives and news and

radio personalities discussed methods for

making Kansas City and area residents

more entertainment conscious in a session

at the Circle Theatre in Union Station here


. . The

. . Andy

. . Linda

. . Mrs.

. . John

. .







^oug Lijrhtner, Motion Picture Ass'n president,

has sent out a letter to MPA

members asking cooperation to aid a needy

family for Christmas. The same family was

adopted last year by the MPA and the

Women of the Motion Picture Industry,

Kansas City chapter, and the organizations

decided to continue support this year. In

the family are a mother with leukemia,

five sons ranging in age from 3 to 15, the

youngest with a deformed foot, and a

grandmother in the hospital. An appeal is

made for money, used clothing or household

furnishings. Money donations should

go to Frank Thomas, Allied Artists Pictures,

1700 Wyandotte. Clothing and household

fmnishings will be handled by Bill

Jeffries, Columbia Pictures, 214 West 18th

St. Donations should be in by Friday (20).

Sizes are:

Mother Size 14 Shoes 5 V2 B

Boy 15 Size small Shoes 8 to 9

Boy 13 Size 12 Shoes 8 to 9

Boy 6 Size 6

Boy 5 Size 6

Boy 3 Size 3 (special)

Grandmother Size large Bed clothing

WOMPI news: Membership total as of December

1 was recorded as 83 . . . Several

members served ice cream and cake to

women living at the Catherine Hale Home

for the Blind. Nancy Porter, service chairman,

made the ice cream and was in charge

of the program . WOMPIs made a

tour December 8 of the state hospital at

Osawatomie and brought gifts for the

patients ... A visit to Veterans Hospital is

scheduled for Monday night, January 27

. . . Elaine Palmer is now recording secretary

for WOMPI, replacing Mrs. Gayle

Allen. MGM, who resigned . . . New members

are Louisa Baxa, Durwood Theatres;

Patricia McDaniel, Commonwealth, and

Ann Steinmetz, American International.

Joe Torregrosa, manager of the Rockhill

Theatre, is looking forward to the opening

of "The Ti-ial" (Astor) after five big weeks

of "Lord of the Flies." The theatre has

been redecorated both inside and out. The

Ararat Shrine was scheduled to sponsor a

Christmas party at the theatre Saturday

il4> from 9 a.m. to noon for underprivileged

Harold Lyori,

childi-en . . . former Paramount Theatre manager, is the

composer of the words and music for "At

Weeki Wachi." Although he has never been

at the famous resort in Florida, he has

captured the peaceful mood in his music.

His 45rpm record and song sheet are being

distributed by AB-Paramount Theatres.

RCA and Brenkert

Parts Available Thru Us


217 West 18th HA 1-7849 Kansas City, Mo.




lis WMt Ittli Koiwn City I, Me.

BalNmera 1-3470

Singing for the record are Merlin and the

Mennaids. who appear regularly at the

underwater theatre at the popular springs,

where the world premiere of Warner Bros.'

"The Incredible Mr. Limpet" will take place

January 16-19.

Dickinson, Inc., has acquired the Webb

City Drive-In, Webb City; the 66 Drive-In

and the Roxy, Carthage, from William D.

Bradfield, effective April 1964, according to

Glen W. Dickinson jr.,

head of the circuit.

Since Dickinson now operates the Lux Theatre

in downtown Joplin and formerly operated

the Glen in Joplin. the circuit officials

feel the acquisition will consolidate

tlieir position in the Joplin area and provide

better service to the moviegoing public.

Fox Midwest will hold a Christmas open

house Friday (20) at its headquarters, 3706

Broadway, from 3 to 5 p.m. . . . The

WOMPIs will gather for a Christmas party

at the Twin Oaks restaurant, Wednesday

evening (18), starting at 6:30. WOMPIs of

National Screen Service will be the

hostesses . . Exhibitors Dennis Montee,


Jay and Jamey Wooten of Hutchinson,

Kas., hosts at a cocktail party Tuesday

afternoon (10) at the New Yorker Hotel

for their friends in the industry.

Columbia doings: Mrs. Dolores Spellman,

formerly of Pox Midwest, is the new secretaiy

to Ben Marcus, division manager, succeeding

Mrs. Barbara Fitzgerald . . . Carol

Ann Grant, secretary to Tom Baldwin,

branch manager, is back on the job after

her maiTiage in November to Gary Lee

Schenkel. Many friends attended the ceremony

and reception at the First Baptist

Church in Raytown . Kinne and

Barbara Gilbertson are new ledger clerks.

Both are newcomers to Pilnu-ow . . . Joella

Cohen, exploiteer, is here from Omaha, to

assist in the promotion of "The Cardinal"

at the Brookside.

Beulah Ryan, cashier for 20 years at

United Artists, will retire on December 28.

She was previously at the Paramount exchange

in the accounting department and

formerly worked for 20th Century-Fox in

Des Moines . . . Phyllis Whitescarver of

MGM and her mother flew to Greenville,

S.C., to attend the wedding of a cousin .

Gwen Smith of Boxoffice was married to

C. J. Wolfrom December 6 at Miami, Okla.

The couple spent a few days in Tulsa.

James Frew, division manager for Embassy

Pictures, was here from Atlanta, and

Glenn Fannin, district manager, headquartering

in Dallas, also was in town, on business

at the local exchange . Long,

former Embassy branch manager, and now

representing George Regan Film Distributing

Co., went to Indianapolis, St. Louis and

Louisville for business . Patricia

Miller, daughter of Pat and Gert Petrovich,

owners of the Screenland Cafe, is a patient

at the Kansas University Medical Center.

H. E. Porta and wife of the Civic Theatre.

Osceola. Eldorado Drive-In. Eldorado

Springs, and Paul Eye, Appleton City, were

on the Row . Sullivan from MGM's

New York office and Ed Edmonson, area

exploiteer, are here to promote "The

Prize" . . . Glenn Slipper. National Theatre

Supply branch manager, was in Lincoln,

Neb., on business.


Finkelstein, veteran Kansas City exhibitor,

wlio recently was honored as

"Pioneer of the Year" by the Motion

Picture Ass'n of Greater Kansas City,

is shown receiving a money clip as a

token of esteem from the MPA. Presenting

the grift is Arthur Cole of Paramount

Pictures and the "dean" of

Kansas City's Filmrow. Reube, who has

more than 50 years in the industry,

starting as manager of the Auditorium

in Excelsior Springs in 1912 for Frank

Josephson, also received a scroll with

the signatures of his many friends.

Panel Seeks Way to Build

Entertainment Interest

(Continued from preceding page)

legitimate theatre as represented here by

the Antonello firm with productions in th^

Music Hall. Critic Stickelber suggested of-l

fering legitimate theatre in a large

capacity theatre, specifically mentioning!

the now-closed Saxon Theatre, formerly!

Loew's Midland, as being ideal for per-J

formances such as the Metropolitan Oper

Co. However, Antonello pointed out that^

while the Saxon had capacity and possiblyl

proper acoustics, it did not possess ample]

stage facilities.

In a question and answer session following

the discussion, one member of the audi-j

ence commented that she attended downtown

motion picture theatres, but that the!

long runs of major productions limited her J

attendance, and asked Durwood to com-i

ment on that situation.

Dui-wood, whose circuit controls

downtown theatres except the Paramount!

and the late-run Regent, agreed that long]

runs presented a problem and that therej

is need for a couple of small downtov

theatres in which programs could be!

changed every week or two.

Another member of the audience disagreed

with a statement made by Fowler

that Kansas City gets all motion picture!

product, pointing out that many art films

are not played here. In addition,


he as-'j

serted that the Kansas City Star gives!

"rave" reviews to all productions at the

civic-owned Starlight, but does not do so

for other privately ovmed media.

Fowler, disclaiming any editorial responsibility

for positioning of reviews other

than motion pictures, said the presenta- I

tion of art films here is growing, although

the city has only two theatres—the Kimo

and Rockhill—on regular art policies.

BOXOFFICE :: December 16, 1963


.. . „, NEVER SEOC


A o* thP Doomed Virgins!

SEE The parade of the uoo.















R0Bl«tO GIANVni..«'«>««s"'^

JlntardaarLT^ ^nXennjXtionjzL


Sam Sepiowin

1301 So. Wabash Avenue

Chicago 5, Illinois

WEbster 9-2000


Tom Goodman

411 Illinois BIdg.

Indianapolis, Indiana

MEIrose 4-4952


John Wangberg

215 West 18th Street

Kansas City 8, Missouri

HArrison 1-2324





3301 Lindell Bird.

St. Louis 3, Missouri

JEfferson 3-6397


. . George

. . Tom

. . Arthur

. . Al

'Yum Yum' Captures

KC Honors With 280

KANSAS CITY—First-run percentages

among local theatres held up tremendously

well this week, despite the fact that not

one new bill was on the boards and in spite

of increasingly heavy attention to Christmas

shopping. Top percentage of the week

was captured by the third stanza of "Under

the Yum Yum Tree" at the Plaza with

280. followed closely by the 235 per cent

third week rating of "Take Her, She's

Mine." at the Brookside and Granada.

"How the West Was Won" finished its 37th

week and prepared to bow out of the Empire

for the opening December 19 of "It's

a Mad. Mad. Mad. Mad World."

(Averoge Is 100)

Copn—Cloopotro (20th-Fox), 4th wk 200

Brookside. Gronodo Toke Her, She's Mine

l20th-Fox), 3rd wk 235

Fun in Acopuico

Foirwoy, Isis, Vista. Electric

(Para), 2nd wk. plus assorted 105


second runs

How the West Wos Won (MGM-

Cineromo), 37th and fmal wk 150

Paramount— Palm Springs Weekend (WB), 2nd wk. 100

Plaza— Under the Yum Yum Tree iCol), 3rd wk. . .280

Rockhill— Lord of the Flics (Confl), 4th wk 160

Roxy-The Wheeler Dealers (MGM), 4th wk 100

Uptown— McLinfock (UA), ,3rd wk 190

'Mad World' Top Grosser

As Chicago Pace Slows

CHICAGO—The business story was a repeat

of last week—people were active shopping

in the department stores, but movie

houses suffered through the usual lull prevalent

at this time of the year.

Carnegie The Confugal Bed (Embassy), 3rd wk.

Chicago— Polm Springs Weekend (WB), 2nd wk.

. .100


Cinemo Lord of the Flies (Cont'l), 13th wk 125

Esquire The Leopard (20th-Fox), 8th wk 125

Loop The Incredible Journey (BV), 3rd wk 185

McVickers— It's a Mod, Mod, Mod, Mad

World (UA-Cineromo), 4th wk 200

Oriental— McLinfock! (UA), 4th wk 150

Roosevelt The Wheeler Dealers (MGM), 1 55

4th wk. . .

State Lake—Cleopatra (20th-Fox), 24th wk 170

Hand in the Trop (Angel); Summerskin


(Angel), 2nd wk 160

Town Play Girl and 145

War Minister

United Artists— Under fhe Yum Yum Tree (UA),

8th wk 180

Woods—Toke Her, She's Mine (20th-Fox), 3rd wk. 175

World Playhouse The Seducers (Brenner), 2nd wk. 150

Downtown Shoppers Also

Seeing Movies in Indianapolis

INDIANAPOLIS — A program of holdovers

and reissues was doing moderately

well at first-run theatres here. Mild

weather, with lots of people downtown

for a change on Christmas shopping errands,

has been a helpful factor.

Circle Palm Springs Weekend (WB), 2nd wk 125

Encore Two Daughters (Janus) 80

Esquire— 8I/2 (Embassy), 2nd wk 115

Indiana— How the West Wos Won (MGM-

Cineromo), 26th wk

Keith's— Under fhe Yum Yum Tree (Col),

3rd wk



Loews Our Very Own (SR); Wuthering Heights

(Cont'l), reissues 90

Lyric— Cleopofro (20th-Fox), 24th wk 125

Bronston's French Film

For the Little Carnegie

Frcm Eastern Edition

NEW YORK—"The War of the Buttons."

the French film which is being released by

Samuel Bronston Distributions, will open

at the Little Carnegie Theatre December

18 as the theatre's Christmas attraction.

The picture, which is based on the classic

French novel by Louis Pergaud, was produced

by Yves Robert and Daniele Delorme

with Martin Lartique heading a cast

of juvenile actors.

Sue Casey and Kathleen Gately play

important roles in Paramount's "The Carpetbaggers."

Drive-In Projected Near

Dayton in Sugar Creek

From Mideast Edition



may go up in Sugar Creek township,

near Dayton in 1964 if the Sugar Creek

zoning commission approves a zoning

change from agricultural to B-2 for theatre

business. Representatives of Sam Levin.

Dayton attorney and co-owner of a ninetheatre

chain of drive-ins. have obtained

application forms for the rezoning. which

must be decided after a public hearing.

The land being considered is on the north

side of Brown road, about a mile east of

the Wilmington pike, east of the Rollandia

golf course. The project would cost about


Arthur Renovating

Two St. Louis Units

ST. LOUIS — Two theatres owned by

Arthur Enterprises here have been closed

for extensive renovation. Ed Arthur, president,

said the Granada is being remodeled

as a key area theatre, and the Hi Pointe

will become a de luxe art theatre, showing

special attractions and foreign films, much

as the Shady Oak does now.

Both theatres are scheduled to reopen

Christmas Day. The Granada will have

1.400 new seats and the Hi Pointe will have

550, supplied by American Seating Co. New

carpeting is being installed by National

Theatre Supply, which also is furnishing

the new projection equipment and new

screens. Both theatres will also have new

concession stands. The general contractor

is Pete Stecher. The two renovations will

cost $125,000, Arthur said.

Arthur Enterprises is also preparing to

break ground for a drive-in on highway

270 and West Florissant roads. The contractor

for the drive-in is Jones-Kessner

Co. and the architect is Fred Sternberg who

designed the Barclay House. Arthur has

three other drive-ins in the planning

stages. Arthur Enterprises operates 18

theatres in the St. Louis area.

Modernization Completed

At Buffalo. Tex„ Rio

From Southwest Edition

BUFFALO, TEX.—To celebrate renovation

of his Rio Theatre, exhibitor Jim Williams

has lined up an outstanding list of

bookings for the remainder of the winter.

Coming to Buffalo are "The Thrill of It

All, "Come Blow Your Horn," "Irma La

Douce." "Spencer's Mountain" and many


Among the new equipment at the Rio, installed

during the remodeling project, are

a new fom--drink machine, an ice maker

and new poster frames. Williams gave the

theatre front, lobby and snack bar an attractive

paint job.

Requests 'Prize' Preview

From Western Edition

HOLLYWOOD—The American Sunbathing

Society has asked MGM to arrange a

special preview of "The Prize" at the

group's annual convention at a nudist colony

near San Diego next month. Officials

of the organization, including Stephen

James and Jory Sherman, saw the film in

an MGM projection room and immediately

asked producer Pandro Berman if the colony

screening would be possible.



Joseph Simpkins, chief barker, pledged full

support of the Variety Club to the

charitable work of the WOMPIs. Simpkins

assured the Filmrow women's club that

Variety will assist in all ways possible the

general WOMPI convention here next Sep'

tember. He also offered WOMPI the use of

the Variety station wagon when the women

need it to transport children sharing in!

the WOMPI charity work. Simpkins spoke:

at the sixth annual VIP night sponsored

by WOMPI at the Bevo Mill restaurant,

Dave Arthur of Arthur Enterprises was

emcee and Bess Schulter gave the invocation.

WOMPIs will hold their Christmas meet

ing December 18 in the Fox Theatre

screening room, where they will see a new

release. A buffet supper will be served at

5:30 p.m. and gifts will be exchanged . . .

Seen on the Row from Illinois were Forrest

Pirtle. Jerseyville; Louis Odorizzi,

Staunton; Charles Mitchell. Salem; Ed

Clark, Metropolis, and Chester Heidbreder,

Virginia. Prom Missouri were Dick Fisher,

Willow Springs; Otto Ingwerson, Montgomery

City; Ken Hirth, Pacific; Sid Snyder.

Dixon, and L. V. Williams, Union.

Al Rothschild, manager at National

Screen Service, reported at the WOMPI

banquet that his car had been stolen from

the office parking lot. It was recovered six

hours later but had been cleaned out. Lost

were office records, sales records and account

records LaPlant. with


Columbia and on Filmrow for many years,

died. He had been retired since January of

1958 . . . Jimmy Nestolo. who used to operate

the Boxoffice lounge on Filmrow,


Most area drive-ins are down to weekends

. Cohn and Jim James report

they did very well as Old Newsboys in

the Filmrow area . . . Carl Smiley, formerly

of San Francisco, is the new salesman at

United Artists ... At the MITO meeting

Monday, Ron Krueger of Wehrenberg Theatres

gave an excellent report on the recent

TOA convention. It was decided to

hold an installation luncheon in January

for incoming president, Frank Plumlee of

Farmington. The retiring president is Wesley

Bloomer, Belleville.

Frank Thomas, Allied Artists district

manager from Kansas City, was on the

Row . Tryon, star of "The Cardinal."

was in town and appeared on the

Charlotte Peters show . Coco, former

MGM booker and salesman in St. Louis,

has opened a bar and lounge in south St.








PARADE and its




PROSPEROUS 1964 with an






1632 Central Parkway

Cincinnati, Ohio

Telephone: 621-1750


BERNiE McCarthy


3863 W. Pine St.

St. Louis, Missouri

Telephone: JE 3-9789




3863 W. Pine St.

St. Louis, Missouri

Telephone: JE 3-9789



1318 S. Wabash

Chicago, Illinois

Telephone: 922-3546

filmed in the blazing realism of TECHNIICOLOR'


pminTqANTIAPn • Fn'mFTflMf


B'(OFFICE : : December 16. 1963 C-5


BSrK Will Erect Theatre

In Chicago Shop Center

CHICAGO — Construction of the first

new Balaban & Katz theatre erected in

the Chicago area since 1937 will begin

shortly on a site adjoining the new Oakbrook

Shopping Center.

David Wallerstein. B&K president, said:

"Balaban & Katz is pleased to be associated

In the rapidly developing area

with such outstanding merchandising

establishments as Marshall Field. Bonwit

Teller, Sears Roebuck and others.

Plans call for a 1.200-seat theatre surrounded

with spacious parking facilities.

B&K will occupy the property under a




Engineered to


Positive Carbon Guide, Part No. 2274. 2751 .... 2.49

Positive Ckinip Shoe & Pin, Port No. 2369 79

Positive Carbon Holder, Part No. 2750, 2807 . . 4.99

Negative Carbon Guide, Port No. 2098 1.69

Door Gloss, Port No. LH-18 1.09

Permanent Magnet, Port No. 2810 6.99

Permanent Magnet Holder, Part No. 15315 .... 7.19

REFLECTOR 13 31/32", Lee Artec Deluxe 19.99



25-year lease negotiated by Draper &

Kramer, Inc.

Development of the property will conform

generally to that of the shopping

center it adjoins, Wallerstein said. The

services of Loebl, Schlessman & Bennett,

architects of the Oakbrook center, have

been retained. Wallerstein added: "This

similarity will be evident, not only with

respect to the theatre proper, but also as to

improvement of the site, including walks,

pools, lighting and even theatre identification

and other designing."

The new theatre will be named the Oak

Brook. It will be equipped for widescreen

projection, adaptable to Cinerama presentations,

and will incorporate transistorized,

magnetic, stereophonic sound.

Innovationary seating will be of a luxuriously

comfortable new type, featui'ing

wide space between rows. Patrons will be

able to enter, be seated and leave with

maximum ease. Unobstructed view of the

huge screen from every seat in the airconditioned

auditorium, as well as highly

perfected acoustics are envisioned by the

theatre's planners who are taking full advantage

of newly developed materials and


The lobby, restrooms and lounges will be

designed for maximum comfort of patrons.

Parking facilities will be adequate

for peak attendance, and a shelter

driveway to the entrance will protect p

trons from inclement weather.

Contractors for the project will be t

Inland Construction Co. of Morton Gro'

Reade-Sterling Remodels

Little Neck Theatre

From Eastern Edition

NEW YORK—The Little

Neck Theai

in Little Neck, Queens, which was acquir

by Walter Reade, Inc., last April, clos

December 8 and will reopen Christir

Day, according to Sheldon Gunsberg

ecutive vice-president.

A complete remodeling and refurbish!

program is scheduled to make the Lit

Neck a showcase theatre for the Lo

Island area. The theatre, which seats aj

proximately 600, will have a more mode

front, improved carpeting, seating

di-apes and a new screen will be installed^

Holby and Hewes of New York, who bu

the circuit's 34th Street East Theatre

July, will be the general contractors for t'

new project.

The Reade-Sterling circuit operates

theatres in New York and New Jersey.

Completes Two Installations

DETROIT—The Northwest Studios hs(

completed installation of complete riggi

and drapes in two neighboring and outl

ing Detroit theatres—the Norwest for ti

Sloan circuit and the Redford for Coi|

munity Theatres, superintendent Fra:

demons announced. They are now sta:

ing a similar installation for the downtov

first-run Adams Theatre, also i



















PHONE: 621 -1750








C-S BOXOFFICE :: December 16, 19^ JRCJ

. . Dave

. .

: H I C A G o

p., -eenings . . .

arl Foreman, here briefly, said he is arranging

personal appearance tours by

lorge Peppard. George Hamilton, James

tchiun and Peter Fonda in behalf of

he Victors." Foreman plans to return

re in January for publicity rounds and

Ben Levy of the Balaban

Katz organization died of a stroke.

rvivors include his wife Sophie, a son

rr irvey, a daughter Betsy, a brother Mark

d a sister.

. . . Joe Levin in

. . .

Daniel Mann, the director, was here in

halt of "Who's Been Sleeping in My

d?" which will open at the Esquire



iristmas Day

wn with a rough-cut print of '"The

{rpetbaggers," which he screened at the

tiicago Theatre . . . William Inge stopped


re on the way to New York


arid Playhouse and the Town will open

th "My Life to Live" on Christmas . . .

itel Films will move to the Shubert

leatre building after the first of the year.

The Clark is offering Cinebooks of holijdy


gift tickets at $5 each, good for



admissions plus two free ones . .

car Brotman, who owns the Oasis Drivein

Chicago, the subui'ban Hillside Thee

and the Loop and Carnegie in town,

s acquired the Aragon ballroom, north

6 landmark, effective January 15 . . .

sie Davis and Carol Lynley have caned

their scheduled visits here in behalf

"The Cardinal," but Tom Byron will

in town as planned.

Hike Todd jr. hosted a screening of "Tom

— ties" at the Todd Theatre. He said the

_|panese "High and Low" will open at

Cinestage on the 26th . . . Frank

mdl, Great States booker, was vacaming

in Florida . Friedman was

med publicity director for the Showreative

Motion Picture

inishes 'Face to Face'

n Eastern


NEW YORK—The Creative Motion Picre

Corp. has completed shooting of "Face

Pace," a feature produced and dii-ected

Boris P. Berest, which will be released

e in January.

rhe picture, which stars Vera AUik from

aland and Ray Marunas, Konstantin

>ss and Dan Razin, deals with a yoimg

1 who saves the life of a runaway Rusin

sailor. Creative Motion Picture Corp.

IS formed in 1962 to produce pictui-es in

B U.S. and "to stop the drift toward

oaway production."

men's League of America . . . Eddie Ross

says special-type features are doing well

at his near north side Plaza. Grosses of

"The Lovers" and "Playgirl After Dark"

have earned a repeat run. "As Nature Intended"

will open at the Plaza on Christmas.

Ross says he's spending around $2.-

500 a week on advertising.

Stanford Kohlberg, Dave Friedman and

Herschel Lewis will release their locally

produced "2,000 Maniacs" in February.

Their "Blood Feast" is currently on the

nation's screens ... Ed Novak, NTS manager,

and his wife were on a vacation .

Bessie Gilbreth, only woman at the lATSE

conference in Peoria, was elected to the

executive board to fill the vacancy caused

by the death of Sam Lamansky a year

ago . . . Clem Keim of MGM was vacationing

in Florida and Nassau . . . Ben

Katz, Universal publicist, and wife Rene

returned from a vacation.

Sam Levinsohn is personally supervising

the reseating of the RKO Orpheum

in Des Moines, and is sending another crew

to rebuild the seats in the RKO Orpheum

in Denver. The Chicago Used Chair Mart

also is rebuilding the seats in the Arlington

at Indianapolis.

William C. DeVry, who heads the Paromel

Electronics Corp. and DeVry Technical

Institute, was awarded the Cross of the

Order of Merit by the West German government

"in recognition of his great efforts

to strengthen and maintain the good

traditional bonds" between Americans of

German ancestry in the midwest and Germany.

DeVry was presented the award by

German consul general Eugene C. Betz.





Save Carbon

^^ ^^^^^|

/alt Beachler Named

ayton Tent Chief Again

Mideast Edition

DAYTON, OHIO—Walter Beachler has

en elected to his eighth consecutive term

chief barker of the Variety Club. Also

elected were Harry Good, first assistant;

liify Wells, property master, and Sylvan

^ed, dough guy. Members of the board of

onvasmen are William Clegg, Robert

Cunp, James Harma, Jack Keyes, William

»!yes, Fred Krlmm, Abe Rosenthal, Hem-y

^llivan, and Cyril Grillot.

. . Maurice


John Jackson jr., owner of the Batesville

Drive-In. Batesville, has leased the

Cooper Theatre. Brazil, from Stanley A.

B. Cooper. The theatre has been closed

for several months . . . Mr. and Mrs. P. O.

Hilligoss. (Projected Sound*, are on a

Jerry A. Allen,

Mediterranean cruise . . .

Variety Publicity Associates, was an Indianapolis


. . . Mrs. Mabel

Mr. and Mrs. M. H. Scheidler. Hartford

Theatre, Hartford City, have returned from

a visit with their son and family in Mexico

City, Mexico DeSwert,


Indiana Roof, has moved into a new home

at 1141 East 35th Street

A. Butler, wife of Curtis G. Butler, died

November 29 at the Methodist Hospital.

Butler Is a retired film salesman.

The new Variety clubrooms were opened

officially with a general meeting Wednesday

(11>. The annual Filmrow Christmas

party will be held there Monday (16 1. The

Variety auxiliary will hold its children's

party there Saturday (21).



"Everything for the Theatre"

»#s s%

ffoney for Crusade

Pledged at Orleans

NEW ORLEANS — Approximately a

uarter of the $17,800 quota set for this

xchange area was pledged at a meeting of

Approximately 40 exhibitors here Thurslay

i5) at which John H. Rowley, presilent

of the Theatre Owners of America:

Ulan J. O'Keefe of Gamble & O'Keefe

:heatres and William H. Oldknow, both of

California, m-ged support of the Crusade

igainst Pay TV, which has been launched

n California.

Charles Bazell, president of the Louisina

Ass'n of Theatre Owners, arranged the

utch treat luncheon at Kolb's.

Others present included T. G. Solomon,

lulf States; Stanley Taylor, president of

he Mississippi Theatre Owners Ass'n; Joe

iarcelona. Baton Rouge; Page Baker, Thetre

Owners Service; William Darcey, Moran

City; William Butterfield, Pascagoula;

'rank Henson, Loew's State; T. J. Howell,

'aramount Gulf; Andy Bevelo, Exhibitors

:ooperative Service; Gene Barnette, LATO

ecretary; Matt Guidry, Lafayette; Earl

i'erry, Pittman Theatres; Kermit Carr,

'aramount Gulf.

Lloyd Royal sr., Meridian; T. E. Wilams,

Clarksdale; B. F. Jackson, Clevemd;

J. M. Mounger, Calhoun City; C. J.

r'ollier, Clarksdale, and B. V. Sheffield,

^oplarville, all of Mississippi.

Also S. E. Mortimore and Joseph Gugli-

.zza. New Orleans; O. D. Harrison, Shreve-

"ort; George Baillio, Southern Amusement

Co.; Phillip Sliman and Charles Ost,

few Orleans; Asa Booksh, RKO Orpheum;

rank DeGraauw, Abbeville; Gordon and

Randolph Ogden, Baton Rouge, and their

lother Mrs. Gilbert Faulk, Moru'oe: E. T.

alongne, and C. Claire Woods, United


iorgnine Sues Agency

Ind Norma on Contract

2m Western Edition

HOLLYWOOD — Ernest Borgnlne has

.led suit against Norma Productions and

lusic Corp. of America, charging that a

ontract with Norma, made in 1957, to buy

is way out of a then existing agreement

as obtained by fraud. Borgnine contends

e signed the contract, after Music Corp.,

hich represented him at the time, had

pproved it as "fair and equitable." It calls

;n him to pay Norma 25 per cent of his

arnings until he has paid $500,000, which

jOrgnine claims has placed him "in a con-

Ition of servitude" far beyond the seven-

Isar limitation placed by California law on

ontracts for personal services.

Borgnine also is asking recovei-y of $30,-

30 which he says he already has paid

nder the contract.

Speakers at Memphis College Forum

Overwhelmingly Against Censorship

MEMPHIS—A public affairs forum here

at Southwestern University featured a debate

on "Censorship of Movlee in Memphis,"

and it was evident the audience was

aga'nst any censorship.

Assistant city attorney Arthur Shea Jr.

was the on'y person present who had anything

favorable to say on the subject and

he was the affirmative speaker. The audience

of about 50 agreed with Mrs. Mai-vin

L. Ratner. who pledged "to fight censorship

until I drop dead."

Shea said the U.S. Supreme Court has

said some kinds of censorship are necessary

in some cases to determine if movies

are detrimental to the welfare of the


Lucius E. Burch, attorney and civic

lea:"er, spoke against censorship.

"I am not ready to delegate my tastes

and conscience to a single living soul

least of all the seven members of the Friday

Morning Club (Memphis censor

Orleans WOMPI Hosts

300 Kids at Yule Party

NEW ORLEANS—The neighborhood

Famous Theatre and the WOMPI club

hosted more than 300 children at their annual

Christmas theatre party Saturday

(7) morning.

Practically all the WOMPIs were on

hand, filling popcorn boxes, distributing

candy, oranges, etc., guiding the youngsters

and going through all the happy chores as

hostesses. Phil Nickolaus, husband of

WOMPI Lee Nickolaus, was Santa Claus

and handed out gifts from the gaily decorated

yule tree.

The children from the state institution

in Mandeville were transported by Public

Service Co. buses. Eugenie Copping was

chairman of the party, assisted by members

headed by president Marie Berglund.

Theatre Fills Two Nights

With Wrestling Programs

ONEONTA, ALA. — The first professional

wrestling bouts to be held here in

several years were staged recently at the

Neely Theatre, featuring both men and

women. The attraction proved so successful

that Manager Nick Carter has decided

to devote Wednesday and Thm-sday evenings

for the remainder of the winter to

the wrestling events.

Carter said this new scheduling also

would permit the continuation of renovation

and upkeep work at the theatre, as

well as enabling him to book better films for

the five days he does offer screen fare.

board >," said Burch. "There Is a state law

leguating ob.scenlty. B'Jt what we are

talking abcut Is a city ordinance 'setting

up a censor board i which gives seven Bood

people the right to sit as the sole arbiters

of our movie tastes.

"They are seven people who have no superior

qualifications. They aren't theologians,

no., that I wou'id grant this would

qualify them. They don't have any special

qualifications except to be sufficiently acquainted

with the city commission to get


Most censorship, Burch said, deals with

sex. "You can show the ba.sest form of

mayhem or murder on the screen but add a

litt'e sex and it becomes obscene. I Just

can't believe sex is worse than murder."

Burch said this country's obsession with

sex is responsible for so many sex crimes,

whereas they are less prevalent in European

nafons which do not have stringent


Bal Harbour Project

To Include Theatre

BAL HARBOUR, FLA—A motion picture

theatre will be among the facilities

available to residents of a "city within a

city," the project which will be completed

here with construction of a 456-unit luxury

rental apartment building on the ocean

front at Baker's Haulover, Just north of

Miami Beach.

Already completed is a 353-unit building

known as Harbour' House, opened in 1961.

The new unit. Harbour- House South, will

round out development of an 11 -acre site

with 750 feet of ocean frontage and 600

feet on the Haulover Inlet waterway. Construction

has been started on Harbour

House South.

In addition to the film theatre, facilities

of the self-contained project will include

a supermarket and a brokerage office

for occupants of 809 apartments.

United of New Orleans

Acquires Three Theatres

NEW ORLEANS — United Theatres is

taking over the Coliseum, Carver and

Circ e neighborhood theatres here, effective

December 29. The acquisition will

bring the United circuit to 20.

Lazarus Theatres owns the Coliseum,

whi'e the Lazarus and Dicharry interests

own the other two.

The deal has been confirmed by Clare

Woods, United Theatres general manager.


. . for finest Projection . . . Compact

Xenon Arcs


Brighter Light on Screen

• Longer Burning per Carbon

• More Economical



by Cinemecconica


oxomcE December 16, 1963 SE-1


. .



Theatre patrons at Savannah have moved

inside for the winter. The Savannah

Drive-In was closed December 2 and Savannah

Theatre opened December 3, Exhibitors

Services, agents, announced .

Paramount screened "Seven Days in May"


add elegance to


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Moulded to "breathe" and may be cleaned.

Ask for samples.


Foam rubber & spring cushions; coverings.


MUpholstery fabrics, general seat supplies.



at the Memphian Theatre December 10

for the tradepress and industry officials.

The Treece Theatre at Marshall, Ark.,

was destroyed by fire November 23 . . . The

Swiften Theatre, Swifton, Ark., has been

closed . . . Owner J. U. Bui-ton closed the

Lake Drive-In at Wynnbmg for the season

December 7 . . . The Jacksonville Drive-In

at Jacksonville, Ark., also is closed until


The Plaza Theatre gave a Saturday matinee

with admission only by a used toy.

The toys were given to the Marine Corps'

"Toys for Tots" project in Memphis.

Malco Theatre and the Press-Scimitar

conducted a coloring contest for children

in connection with the Chi'istmas Day

opening of "The Sword in the Stone," at

the Malco. There were 80 prizes, admission

tickets to see the show, and a party in

Riverside Park for the winners. Watson

Davis, advertising director of Malco Theatres

and who is also the "monster of

ceremonies" on a local television show,

was in charge. Davis plays the role of

"Sivad" on the TV show and at parties

such as this. He won national honors recently

for his promotion of horror movies

for his circuit.

Orris Collins, Capitol, Paragould; William

Elias, Murr, Osceola; Jack Braunagel,

Jay-D-Bee, North Little Rock; Jack Noel,

Maxie, Trumann; Arm Hutchins, State,

Corning; Alvin Tipton, New, Manila; Victor

Weber, Center, Kensett, and L. J.

Haven jr.. Haven, Forrest City, were among

visiting Arkansas exhibitors . . . Lloyd

Crites, Richmond, Senath, Mo., was in


From Tennessee came Hays Redmon,

Strand, Millington; N. B. Pair, Fair,

Somerville; Louise Mask, Luez, Bolivar;

W. F. Ruffin jr., Ruffin Amusements Co.,

Covington; Amelia Ellis, Millington, and

Howard Nicholson, Millington.

Visiting Mississippi exhibitors included

J. B. Bell, Von, Hernando; Miteel Nasser,

Shelby, Shelby; A. N. Rossie jr.. New

Roxy, Clarksdale; Frank Heard, Lee Drivein,

Tupelo, and Jesse Moore, Ritz, Crenshaw.

Nat Reiss in Charge

At Memphis Northgate

MEMPHIS—Northgate Theatre, one of

the newest and most modern in Memphis,

has been taken over by Nate Reiss, veteran

theatreman, who will begin active operation

December 20.

Cianciolo Theatres had operated Northgate

from its opening seven years ago until

December 1. The theatre is owned by

the Belz family and is part of the Northgate

Shopping Center.

Reiss last operated the Rosewood Theatre,

where he was successful in enlisting

parental and teenagers cooperation

and support.

'La Bandida' Big at Chicago

From Central Edition

CHICAGO—The Las Americas and Senate

theatres experienced record grosses

over the weekend with "La Bandida." a

story dealing with the Mexican revolution

and starring Maria Felix and Pedro


'Yum Yum' Again Wii

Top Memphis Honors!

MEMPHIS — For the second straiijj

week, Columbia's "Under the Yum Yij

Tree" set the pace for Memphis first ruj

Its second week brought in three tinl

average gross compared to a first weekf

400 at the State Theatre. Seven of Mel

phis' first-runs were doing above aversl

during the week and only one featui

"Cleopatra" — in its 23rd week at tl

Crosstown— fell below the 100 per o«|


(Averoge Is 100)

Crosstown— Cieopotpo (20th-Fox), 23rd wk. .

Guild Lord of the Flies (Cont'l), 3rd wk.

Malco Fun in Acopulco (Para), 2nd wk.



Palace The Wheeler Deolers (MGM), 2nd wk.

Plazo Polm Springs Weekend (WB)

State— Under the Yum Yum Tree (Col), 2nd w

Strand McLintock! (UA), 3rd wk

Warner—Take Her, She's Mine (20th-Fox),

2nd wk

Ten Deb Stars for 1964

Picked at Makeup Ball

From Western Edition

HOLLYWOOD—Makeup Artists

& Hj

Stylists Guild's 1964 Deb Star sweepsta

were announced at the 11 th annual b^

with ten winners. They are:

Shelley Ames, 21, sponsored by Criter


Brenda Benet, sponsored by the Mirls|


Anna Capri, 19, sponsored by Wari|


Amedee Chabot, 18, Four Crown Prodi|


Katherine Crawford, 19, Revue studio]

Linda Evans, 20, MGM,

Meredith MacRae, 19, Don Fedder


Claudia Martin, 19, Sinatra Enterpris|

Chris Noel, 22, Allied Artists,

Susan Seaforth, 20, Filmaster.

Nellie Manley, supervising hair styll

for Paramount and one of the founders |

the Hollywood Deb Star Ball, was coor

nator. Gordon Bau, director of makeup i

Warners, was chairman.

Distributor Is Sought

For Bilingual 'Willy'

From Western Edition

HOLLYWOOD—Mitchell J. Hamilbui

appointed sales representative for ABA's

lingual "Willy," made on location in Hi

burg, Germany, planed to New York to

fer with major distributors on re

deals. Allan J. Buckhantz produced

directed the film, a story of thousands

children born out of wedlock in Germany

German mothers. National General Coi

has booked the film for a one-week Decei

ber first-run engagement here to qualify|

for the Academy awards competition.




Sovc Carbon Cost


J20 So. Second Ph. JA 5-8249


Memphis 3, Tenn.


BOXOFFICE December 16. 19






SEE The parade of the Doomed V.rgns.

SEE The orgy of the seven Tortures!


SEE The battling Slave Galleons!^

SEE Race of the

Golden Chariots! ^..?!i ,,

SEE The burning

of Babylon!







s» «« soMWin >

^TACT YOUR Jlrnanlaoju ^rlJntannaiLonaL


Walter Pinson

1 So. Church Street

Chorlotte 2, N. C.

FRanklin 5-5512


Charles Arendall

399 So. Second Street

Memphis, Tennessee

JAckson 6-8328


W. M. Richardson

193 Walton Street, N.W.

Atlanta 3, Georgia

MUrroy 8-9845


C. L King

137 Forjythe Street

Jacksonville 2, Florida

Elgin 6-5737


Mamie Dureau

215 S. Liberty Street

New Orleans, Louisiana

. . . The

. . Thelma

. . Phil

. . Margie

. . Miss



The WOMPI Club had to switch its Christmas

party from the Mayfair Club to

the Variety clubrooms on Saturday the

14th because fire destroyed the Mayfair

Filmrow women were to gather at

the Highview nui-sing home Monday (16>

to give the patients a holiday entertainment.

Vera Howze has given much of her

time to the Highview patients and other

service projects.

After extensive renovation. Wilby-Kincey

has put the famed MoUer organ at

the Fox Theatre back in operation. Patrons

can now enjoy a short concert by

Bob Van Camp, local broadcaster, during

Sympathy to Marie

intermissions . . .

Pinkston, Columbia employe, in the death

of her longtime roommate Olive Swygert.

. .

Joe Johnson, Martin booker, spent the

weekend y, whose husband owns Filmrow'i

"The Rendezvous," is in Memorial HoS'

pital with a broken hip.

The district office for the fountaii

sales department of The Coca-Cola Co

has been transferred from Greensboro U

Charlotte, as of December 2. The new otMp

fice is at 316 East Morehead St., Roon

103. Working from this office are E. M

Greeson, district manager; C. C. Brady

special representative; P. W. Avery, Char*

lotte representative, and L. D. Brown

Charlotte suburban representative. Th(

territory covered by this district officf

will be North Carolina and part of Soutli


WOMPI sponsored a bingo party at tht

Variety Club, Hotel Charlotte, Friday (6)i

Proceeds went into the WOMPI charit!

On Filmrow: Jack Fuller, CO

fund . . .

lumbia; J. R. "Buck" Herlong, Saluda

Charlie Utley, Aiken; Steve Mitchell

Greenville; Carmen Bunch, Navy bookei

from Charleston; S. J. Workman, Wood

ruff; Albert Osteen, Anderson; M. B

Goodnough, Simpsonville, and R. L. Wil

burn. Union, all from South Carolina.

North Carolinians on the Row: Charlei

Abercrombia, Durham; E. L. Davis, Moimt

Airy; C. H. Trotter, Louisbui-g; R05

Champion, Wilson; Ken Benfield, Valdesei

Alonza Parrish, Benson; Willie Hamrick

Boiling Springs, and Hugh Smart, High.


Robert S. Ferguson, Columbia vice-presi-|

dent in charge of advertising: "What bring!'

people into the theatre is advertising

publicity and exploitation that creates i

desire to see the film when it is available,


221 S. Church St., CharioHe, N. C.


PHONE FR. S-7787

fcio, C

ao St


BOXOFFICE :: December 16, 1963




: Telephone:



PARADE and its




PROSPEROUS 1964 with an





East Wesley

Aflonta, Georgia





Florida Stote Theatre BIdg.

Jacksonville, Florida

Telephone: 353-1778





200 South Liberty

New Orleans, Louisiana

Telephone: 522-0368




4244 Argonne St.

Memphis 27, Tennessee

Telephone: 358-3412

fllm«d in the blazing realism of TiECHNICOLOR'


prjduciobv »«iiic« wo p»!cnotr


iXOFFICE :: December 16, 1963



















Phone: 522-0368

Congratulations to



On Its

Second Anniversary




Home of the Ahnevant Award Winners









SE-6 BOXOFFICE :: December 16, 1!3



. Walter

. . Ralph

. . Mrs.

. .

. .


Olll Means, entertainment writer for the

Jacksonville Journal, finally left his

iesk for his long-delayed annual leave of

absence. He and Mrs. Means chose Atlanta

for spending their spot of vacation. Judge

May, Florida Times-Union amusements

Bdltor, doubled his output of motion picture

coverage in subbing for Bill.

Walker, former Columbia booker

Who later operated the Han Theatre at

Pernandina, has returned here to serve as

manager of Herman B. Meiselman's firstrun

Town and Country Theatre. In the

past year, Doug has managed Meiselman

theatres in the Atlanta area. C. H.

Danny" Deaver, Meiselman's senior maniger

here, has moved his headquarters

from the Town and Country to the new

:;edar Hills Theatre, where he will handle

;he hard-ticket, reserved-seat sale of

Jckets for the Cedar Hills when it has its

jrand opening with a run of "Cleopatra"

it advanced prices. The opening is set for

,:;hristmas Day.


Walt Williams is now operating the Rex

Irheatre at Vero Beach which was formerly



365 Pork St. JoeksoiiTni*

n aed by C. W. Ball . Weir, who

jpprates the Regent Theatre at Crystal

Piver, has acquired the Chiefland Theatre.

Cr';efland, from Harlow Land of Mayo .

A. W. Cook and Preston Henn have taken

o\Li the Sunrise Drive-In at Port Lauderdfile

and have renamed It the Thundcrbird

Anson has temporarily fluttered

the Martin Theatre at Wildwood.

Jud-son Moses, MGM publicist from Atlanta,

came in for conferences with Bob

Capps, MGM manager, and his salesmen

and bookers to work out advance plans for

the early release of "The Prize" .

Meiselman's Town and Country was the

scene of a well-received sneak preview of

"Who's Minding the Store?" . Iva

Lowe, manager of the San Marco Art Theatre,

in cooperation with Pi-ed Mathis,

Paramount manager, held an invitational

tradescreening of "Seven Days in May."

The post-Thanksgiving and pre-Christmas

doldrums lowered attendance figures

at many theatres as patrons surged into

stores to do yuletide shopping. The seasonal

decline in movie attendance was partly

stopped by the presentation of better-thanusual

light screen fare . . . The San Marco

Art Theatre offered an Italian comedy,

"The Passionate Thief" . . . The downtown

Florida had the gayety of "Palm Springs

Weekend" and the Town and Counti-y

opened with "Summer Holiday" . . . Rolling

along on multiweek runs with highly pjopular

comedies were the Center with "The

Wheeler Dealers" and the Five Points with

"Under the Yum Yum Tree."

Elke Sommer makes her film debut in

Columbia Pictures' "The Victors."













*JOXOFnCE :: December 16, 1963


. . . Josic

. . Jack

. . Robert

. . Joe

. . M.

. . Mrs.


"The Universal WOMPI members who will

host the monthly meeting on the 17th

at the Variety clubrooms are arranging a

gala Christmas program with St. Nick supervising

an exchange of gifts, singing, etc.

Ory and her Variety show troupe

and a gi-oup of WOMPI women helped

Alice Hunt of the St. Margaret Daughters

Home celebrate her 100th anniversary a

few weeks ago. The venerable woman was

installed as Queen for a Day and showered

with birthday gifts, including a dressing

gown and slippers from the Variety show

cast. Mrs. Hunt's recipe for longevity is

faith, moderation including work), don't


worry leven about your children'



and take time for good, clean fun . . .

Loraine Cass has been at Touro Hospital

several weeks.

Nancy Saia. secretary to Elizabeth Bacon,

the UA office manager, was vacationing at

home . Kemiedy, the UA manager,

attended the regional conference in

Chicago . . . The Martin Cinerama Theatre

darkened for several days to install the

single lens Cinerama projection for the

opening of "The Mad. Mad, Mad, Mad

World" on the 19th . Steuer, executive

of Cinema Distributors of America,

returned to the local CDA headquarters

from a trip to exchanges in Jamaica and

Trinidad, and to New York to check on two

BE WISE ...and






including Columbia.


Our Service

the BEST!

PAY for what you


Return paper weekly INCLUDING

COLUMBIA for maximum credit.


(The oldest independent in the South)

214 S. Liberty St., New Orleans 12, La.


Take A Tip From Me

I Exploit More In *64'

And Refflember To Get Your



From Dependable


productions now in the final stages, "The

Plesheaters" and "Pat Black Pussy Cat."

. . . Joel

The Gentilly Art Theatre was doing well

witli "Winter Light." an Ingmar Bergman

opus, and "A Tribute to Dylan Thomas," a

featurctte with Richard Burton

Bluestonc's Royal Art Theatre drew the

main Spanish-speaking people here with a

showing of Cantinflas in "Si Yo Puero

W. C. Gehring, 20th-Pox

Disputado" . . .

division manager, conferred with Jerry

Kennedy, local manager, and staff.

Joe Fabacher, formerly with Allied Artists

here, now is booking for the Joy in Woodville.

Miss. . Barcelona of the Regina

in Baton Rouge reports he recently became

grandfather for the 13th time with the

birth of a baby girl to his daughter Marie

Therese iMrs. Maynard Cush) , who lives in

The 67 Drive-In at Texarkana

Shreveport . . .

closed several days to improve the

ramp surfaces.

Paramount Gulf prepared to reopen the

long-closed Rex Theatre in Alexandria

under a new name, the Cinema . L.

J. Brun has reopened the Apex in Lum.berton

after a brief suspension . A. Ripps

of Cinema Distributors was back home in

Mobile after a trip to Europe to set up foreign



gemard Youngstein, United Artists movie

executive, arrived in town the other

day and already he has a suntan equal to

any 30-day tourist. His brother Max will

have John Updike's "Rabbit, Run" as his

next production, Bernie reports. Max left

his post at UA last year to turn independent.

Stella Stevens jetted back to Plorida

after the Thanksgiving weekend—having

spent that holiday with her son Andy in

Hollywood—to be before the cameras in

South Plorida and the Bahamas in her

starring role in the "Yellowbird" series

pilot, which Selmur is making. Gene Levitt

is writer-producer of the series about

a tramp schooner which becomes involved

in Caribbean intrigue. Levitt is kin of the

Miami Beach Dr. 'Victor Dorfs . . . Joan

Crawford took a much-needed five-day

rest in Florida last week.

Marion Kley, who worked for the Miami

Herald for a while before she retui'ned to

the film editing which had been her first

professional love in Hollywood, has just

completed production work on a Reela

theatrical and T'V film which "glorifies"

the porpoise, writes George Bourke of the

Miami Herald. Star of the film is the Seaquarium's

Caroline Snowball, the only

white porpoise in captivity and maybe the

only one in existence. There is a supporting

cast of ten. They are used in demonstrating

the Seaquarium's training course

for porpoises. Spencer Dane of CBS does

the narration on the film. The film is

available in both color and black and white.

The Florida State Development board has

ordered 25 prints in color for tourist promotion


And speaking of Wometco's Seaquarium

and things pertaining thereto, the l^e

and white monorail cars have been hoiijd

33 feet to their track at the Seaquartn

and the 12 passenger cars are to be o.-n

to the public in about two weeks.

2.200-foot monorail course at the

quarium goes past the bay area, the gol

dome of the Seaquarium. Lost Isi

Shark channel, seaquarium tanks and

the monoport. This $250,000 futur;

transportation is called the only such se|

east of Seattle.

Former Miami actress and model Lol

Downe is back in Miami from Chic!

where she sold a feature film sci^

"Blood Feast." Terming it a grim title

a gory film, the dainty blonde actress s'

"people are amazed to discover I wrote

The film was made in Miami. Louise

married to former University of Mil

football player Chuck Maddock and

working on three new scripts.

The receivers of annual awards to k

citizenry for their service to Variety 01

dren's Hospital will be selected Decern

"Great Guy," "Great Gal" and



Samaritan" awards recipients will

chosen on that date by 'Variety Tent

sponsors of the hospital

the Variety Club, sparkling plans are

ing made for the Christmas-New Yei

ball sponsored by the 'Women's Commit


of Variety Children's Hospital. It will

held December 19 at the PontaineblA^j

Hotel, Miami Beach. Nancy Greene (J/J

Robert Z.) of New York and Miami Bei

and Phyllis PoUak are chairmen. NaiM

will supervise the decorations which ^ X"^

change in the twinkle of a bell fr!



Chi-istmas to New Year. Mrs. Pollak sp(

a few days in New York recently to co

plete plans for the ball.

Harry Botwick of Plorida State Theat;

has invited Edie Adams to attend

Miami press premiere and preview of

a Mad, Mad, Mad, Mad 'World" Decem^lfc]

18 and if she can't make it personally

please send the fur overalls she wore at (

press preview in Hollywood a few we^



Columbia Pictures' Harry Poster

screen several of the "Wonders of"—coj

travel series film here. In connection w.

this screening, a luncheon was to be h(

at the Carillon Hotel, Miami Beach, Thu:

day (12 ) . Poster's unit is planning a "Wc

ders of Miami and Miami Beach." 1

luncheon invitation announcement

addressed to "All Metro Miami-Mii

Beach Interests." Poster made a simi

black and white promotional film on

ami Beach several years ago—with the

operation of hotels featured in the footai

The management of the Pine Arts

atre is on the alert. It has booked "T

Blue Angel," starring Marlene Dietrich

Emit Jannings, for January 29-Februa

4 when Miss Dietrich opens in person

the Fontainebleau Hotel's LaRonde ri

RCA and Brenkerl

Parts Available Thru Us



, Lane

I the

; Lever,




. .

. . Buck

. . John


'arol Lynley, on a toui- to promote "The


Cardinal," went through a busy schedle

here. Her day began at 9:30 a.m. with

breakfast for critics. This was followed

y radio interviews. At 12:15 p.m. she

ippeared on KHOU-TV on the Al Bell

'how, and at 1 p.m. on the Larry Hovis

how on KTRK-TV. She taped a show for

iter broadcast in the week on the Larry

show. Later she went on KTRH on

le Thelma Schoettker program and then

eld interviews for high school editors . . .

/illiam Castle, the Hollywood producer, is

) visit Houston on Friday the 13th in bealf

of his "Strait-Jacket."

Orson Welles' film version of "The Trial"

ill be shown here January 18 in the

ewish Community Center . . . Shooting

as been completed on Columbia's "The

raveling Lady" in the Wharton-Columbus

.•ea. The company was several weeks beind

schedule and a number of scenes

:heduled with Houston actors were not

lade and may be filmed in Hollywood .

he Contemporary Arts Ass'n offered five

Sack Sennett comedies in the Prudential

Business at most theatres

luditorium . . .

city, including the drive-ins, have

tui'ned to normal.

The six Stanley Warners of Texas drivetheatres

here staged another Spook

lolic with five features on the screen. In

le middle of the showings a free wiener

')ast and marshmallow toast was held

ith the theatre furnishing all the wiens,

buns, mustard and marshmallows . . .

city manager of the Interstate

heatres, has launched the annual sale of

,ft books of theatre tickets.

Paperback on 'Stranger'

)m Western Edition

HOLLYWOOD—Arnold Schulman, writer

the screenplay of Paramount's "Love

'ith the Proper Stranger," has adapted

s script to a full-length novel for publiition

by Popular Library. Featuring a

ovie tiein cover, the paperback will be

ished into release coincident with Acaday

Award-qualifying engagements of the

.an J. Pakula-Robert Mulligan producf

Take A Tip From Me

I Exploit More In '64'

And Remember To Get Your



From Dependable



louthwestern Theatre Equipment Co., Inc.


:AriTOL 2-9461

702 Rusk Ave. Houston 2, Texas

"We Appreciate Your Buslnen"

Your Complete Equipment and Supply House

Dewey, Okla., Patrons Surprisingly

Responsive to Capri's Art Policy

DEWEY, OKLA. — A part-time art

policy has been instituted at the Capri

Theatre here with outstanding success and

good boxoffice results by owner-operators

Mr. and Mrs. Walter Bell, who took over

the old Dewey Theatre last spring and

rebuilt and renamed it the Capri.

With two art pictures scheduled per

month throughout the fall and winter. Bell

said that his most recent program, "Divorce—Italian

Style," was held over for

seven days from the originally set five-day


"It was with the hopes of operating an

art theatre that we reconstructed the Capri

along the lines we did," Bell said, adding

that he demands absolute quiet and good

conduct from everyone.

"This took a lot of nerve," he continued,

"for it did cost us the fairly dependable

patronage of a great many who just could

not conform to conduct that would allow

everyone to enjoy the show. But just about

the time we felt the pinch of losing a

^\iyi A I l^\ HM A ^^fT\/

\Jt\L/\tl\JlVl /\ \^l I Y

XAZalter M. Christianson, who taught

school and operated the Rex Theatre

in Konawa after moving there in 1956

and buying the theatre from Les Nordean,

died on the 4th at his home. Burial was

in New Orleans. Sui'vivors include his wife

Wilma and sons Bruce and Walter jr.; his

parents, who live in Sioux Palls, S.D., and

a brother of Minneapolis . L. Pagan,

who owns the Bunavista Drive-In at

Borger, was in a hospital at Dallas after

suffering a heart attack.

Boxoffice readers have been notified

that subscription rates are being raised,

starting January 1. We have written many

exhibitors who have been sending their renewals

to us that they can benefit from

the old rates if they act before New Year's,

but the time is so short we cannot get

around to all of them. So we would appreciate

sending your renewals direct to us

Sam Brunk, 3416 North Virginia, Oklahoma

City 73118—in the next two weeks

and beat the deadline. The old rates are

$3 for one year, $5 for two years and $7

for three years, which will be raised to

$5, $8 and $10, respectively.

Two more closed theatres have been reported

in Oklahoma. Bennie Stout has reopened

the Yukon at Yukon, while six

merchants of Barnsdall have reopened the

Thompson. Both theatres had been closed

for several yeai's. Jack Gregory is in charge

of the operation of the Barnsdall theatre

with the buying and booking being done

by Jim O'Donnell . . . Ben Brown has

taken over the Geary Theatre in Geary;

Pi-ank Rhoden, the Ritz at Texhoma; Eldrew

Johnson. Palace. Sum-ay, Tex., and

Royce Cozort, Ritz at Britton. O'Donnell

is also doing the buying and booking for

the above theatres.

Morris H. "Hank" Yowell, 20th-Fox, returned

from Chicago where he attended a

meeting of officials, branch managers and

executives . Weaver attended a

considerable portion of these wilder teenagers,

we also started to pick up a far

greater portion of the adult, lost audience

than we have in another theatre we have

operated in recent years. In less than four

months of operation the Capri has come to

play to about 75 per cent adult business.

As part of his policy. Bell said, art features

are selected on an area first-run basis

and between art bookings, the Capri plays

domestic product of a type designed to

coincide with the art policy.

Dewey is a suburban area of BartlesvlUe

and the Capri has a large population area

from which to draw. The new policy marks

the Capri as the first theatre in northeastern

Oklahoma to be committed to an art

program. Bell claims.

Bell, an exhibitor for many years who

also owns the Cozy Theatre at Chetopa,

Kas., in rebuilding the Capri incorporated

an inside boxoffice, mahogany paneled

foyer and lobby, all in an intimate


sales meeting in Dallas, which was presided

°^^'' ^y ^^^ Dallas Manager B. J. Brager,


and Alex Blue and Hank Robb, Ad-

Exhibitors seen on Filmrow recently:

Corky Guthrie and Bill Pearce, Rogue at

Wheeler, Tex.; Clint Applewhite, Liberty,

Carnegie; Mr. and Mrs. D. B. Hill, Ritz,

Blanchard; O. K. Kemp, Victory, Poteau;

Earl Snyder, Orpheum, Apache and Bellaire,

miral Twin, all of Tulsa; Mr. and Mrs. Roy

McCoy, Broncho, Edmond; Ora Peters,

New, Wapanucka; Homer Jones, Rialto,

Alva; Mrs. Paul McCaskill, Trend, Maysville,

and Mr. and Mrs. T. V. McDowell,

Bison, Buffalo. Also in town were Buck

Buchanan, Paramount, Dallas, and Mel

Darmer, former owner of the Circle Theatre,

Waynoka, and now owner of a variety

store in Cheyenne. The latter was in on

(Continued on next page)







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Export—Westrex Corp,

TECHNIKOTE CORP. 63 Scobring St., B'klyn 31. N.Y.


appreciate the prompt and efficient shop

work they get at the Oklahoma Theatre


"Your Comp/ete equipment House"


»2t We«t Grand Oktahama CHy

>XOFTICE : : December 16, 1963 SW-1

. . The



'Continued from preceding page'

a buying trip getting things In order for

the Christmas rush.

Mr. and Mrs. Milan G. Steele, Buffalo

and Lakeside theatres. Pawnee, recently

motored to Arkansas for a visit. During the

Christmas Holidays, they will motor to

Texas to visit relatives and friends. Steele

is an ardent coin collector.

"How the West Was Won" closed its run

at the downtown Cooper Theatre December

1. Cinerama adventure film opened

April 11 and on October 28 it surpassed the

run of "Ben-Hur." thus becoming the

longest running motion picture in local

screen history . Cooper will be closed

until late in January or early February

when the single-lens Cinerama "It's a

Mad. Mad, Mad, Mad World" is scheduled

to open.

Paul Hughes of Grove bought the Lake



Gt Hfir





Theatre from Mr. and Mrs. C. R. Hart, effective

December 1, at which time Hart's

lease expired. Hart has had two heart attacks

and a slight stroke in the last four

months and his doctor advised him to

cease all activities. They own a greenhouse

northwest of Grove on the banks of Grand

Lake, and they will continue to operate it.

Benny Stout of Yukon has taken over the

Yukon Theatre in Yukon, and after several

weeks of repairs, due to a fire which closed

the theatre several months ago. he will reopen

December 20. Max Peinsilber has

owned the theatre for many years but is

now employed in Washington, D.C.

In from Dallas was Paul Rice, sales manager

for Paramount who was transferred to

Dallas recently from the local Paramount

office where he had been a salesman for

. . . Also some 15 years from Dallas were

Bob O'Donnell and Dutch Cammer, General

Films and Empire Pictures . . . Jim

Hudgens, formerly with a Columbia here

and in Houston and Atlanta, now retired

and living in Guthrie, was on the Row

with his son Gene, who was with RKO

Pictures here for many years.

Thirty-four members of the Stuntmen's

Ass'n of Motion Pictui-es worked on Stanley

Kramer's "It's a Mad, Mad, Mad, Mad

World" during its eight-month shooting

schedule, receiving $100 a day or $400 by

the week, plus big bonuses for especially

dangerous assignments.

Art Theatre Circuit

To Build in Tucson

From Western Edition

TUCSON, ARIZ.—An art film theatri)

to be constructed at 1039 East Sixth

it was announced by William Ramsey, mi

ager of the Park Theatre for the Art T

atre Guild. Ramsey said that constr

tion will begin March 1 and that Jul;

is the projected completion date. The r

theatre will have a seating capacity of

to 350 patrons. No name has been selecl

The Park Theatre, which was sold

the University of Arizona recently for

in the latter's expansion program, '

cease operation June 1.

Oklahoma Dr Pepper Plaii

Wins Top National Aware


Bottling Co. of Oklahoma City has \

the Dr Pepper Co. President's Award

October in competition with more tl

400 Dr Pepper franchises in the U. S.

Canada. President Wesby Parker presen

W. H. Schroeder, head of the Dr. Pep

Co. plant here, with a check for $750 an

citation for the first place recognition,

Special emphasis on the opening of i

accounts for Dr Pepper and stepped

promotion and advertising were pr_

factors in determining the wirmer,

cording to Parker.

"Schroeder and his Oklahoma City f:

made substantial sales gains during

tober," racking up a 37 per cent incre;

over the same month last year," the

Pepper president said. "More importanj

they are the type gains which will resull

increased future business."

Pasadena Crown Showinc

Films During Updating

From Western Edition

PASADENA, CALIF. — Regular scr

schedules are being maintained at

Crown Theatre, 129 North Raymond AI

while a remodeling program costing arotf

$85,000 is in progress. The Crown, a St

wide Theatres' operation, managed by :

Swanstrom, is being revamped inside


The exterior of the theatre, accordij

the Star News, is to have a new

scheme and a huge new marquee. The lolj

is being redone with a new boxoffice

display frames. Interior improvements ;

eludes a new color scheme, soft-pile ca

ing, lighting, terrazzo floor and floor-;

ceiling drapery. Throughout the au

torium, new seating is being installed

a new concession counter is being built


the foyer.

Great Falls Theatreman

Cited as Civic Leader

From Western Edition


manager here for Fox Intermountain Tiatres

since 1960, was one of four managis,

receiving citations from the parent coipany

for outstanding showmanship, tl'-

atre operation and participation in ci'3


Bothwell is a city councilman, a memlr

of the Chamber of Commerce and a Dowtown

Business councilman. He also is»

partner in the Coimtry Club Motel.


BOXOFFICE :: December 16, l£l




parade oHhe Doomed Virgms. |

. . Russell


The "Fun In Acapulco" contest conducted

by the Cinema Art Theatre and the

Express was won by Mrs. P. McDonald,

who was presented a four-day expensepaid

trip to the Mexican resort . . Eric


Brendler, manager, said "The Cardinal"

win open at the suburban Broadway Theatre

on the 19th . . . Lynn Krueger. manager

of the Majestic, was one of the cochairmen

in charge of the dinner dance

honoring the fund of Lulac. of which

Krueger is an officer.

.4 "Goodwin .Embassador" scroll was

presented to Mexican film star Maria

Antonleta Pons, appearing here at the

Alameda Theatre, by Perry Salinas, president

of the Mexican Chamber of Commerce

of San Antonio. In a city with

such a large Mexican-descent population,

the appearance of movie and television

stars from Mexico is a genuine contribution

to the understanding and good relations

between the people of Texas and its

neighbors to the south, Salinas said. San

Antonio has been designated "sister city"

by Monterrey, and is considered as the

gateway to Mexico, added Salinas, who

sees a great future in the development

of commercial relations between Texas and

its neighbors. Similar scrolls have been

presented in the past to stars such as Tito

Gulzar, Libertad Lamarque, Tony Agullar,

Lilia Prado and others.

can learn to examine her

breasts for telltale signs that

) might mean cancer.

should examine her

breasts once a month... and

see her doctor promptly

at the first suspicious sign.

The easy-to-learn technique


taught in our film "Breast

Self-Examination" which is

available free for showing

to groups. To find out

where you can see this

life-saving film, call

the nearest Unit of your


This space contribvled by Ibe publishef

"Palm Springs Weekend" was shifted to

the Aztec. It was originally scheduled to

open at the Majestic and was rebooked

to permit the third week showing of "Mc-

Lintock!" at the Majestic.


Gordon Dunlap, manager of the Azteca,

Spanish-language film exchange, was host

to a preview of "La Casa de los Espantos"

(The House of Fright) at the



Nacional Friday morning

showed the 1934

. .

Paramount version of

"Cleopatra" on Monday (2» night. The

20th-Pox version recently closed a long run

at the Broadway Theatre . Barron

jr., operator of Independent Theatre

Supply Co., reported Carlos Diaz was in on

a booking and buying trip. Carlos recently

took over the operation of the Carver Theatre

in Austin and renamed it the Carlos

. . . Also purchasing supplies was B. M.

Silva, operator of the Mexico Theatre in

Carrizo Springs. Another visitor we had

the opportunity to meet was G. F. Lee,

owner of the Plaza Theatre at Boeme, who

was also in a buying trip.




Sav* Carb«n Coct

Independent Theatre Supply

2IH [. Mmsim si. Sin Hiioiiio. Tins

Call—write—wire for a demonstration


PARADE and its




PROSPEROUS 1964 with an






401 N. Pearl Expressway

Dallas, Texas

Telephone: Rl 7-3441

filmed in the blazing realism of TECHNICOLOR'




BJCOFnCE :; December 16. 1963 SW-5








PARADE picture's














































BOXOFFICE :: December 16,








1 Replacement

. . The


om Western Edition

HOLLYWOOD — California exhibitors

•tid producers stand in danger of being

Hulled into complacency" regarding the

jirer-present censorship peril because of

he film industry's relatively serene conditions

within localized Hollywood perihery,

warns Walter Bien, president of

)IB Productions.

Bien, who is preparing several feature

reductions, the first of which is Paul

osner and Steve Gold's original story,

,3alloway," sided with recent Theatre

,iwners of America's legislation commitie

meeting in New York, which opened a

ationwide fight against proposed movie

;lassification" laws to be introduced in

umerous state legislatures in 1964.

however, he called for

lore rigid industry policing of improper

idvertising material and the small ratio of

udies and other pictures denied the code

»1. This was in line with the Legion of

lecency's declaration that much organized

iriticism of films was based on misleading

Ids rather than the bulk of industry's anlual

legitimate output.

required 'classification' of

Jms," Bien stated, "would place an inip

l)lerably heavy burden on exhibitors, leav-

\ .ig them wide open for court action whenver

self-appointed censors decided theaowners'

judgment was in error."


Bien cited the fact that 21 state legisitures,

including California, were sched-

'led to convene next year with various

linds of film censorship bills in hoppers.

'r)tc[ndard Capital Back

in Film Financing Field

l-om Western Edition

HOLLYWOOD—Standard Capital, Delaware

based investment company with nalionwide

holdings in many types of busi-

. iiesses, is re-entering motion picture filancing.

The company backed scores of

leatures via first, second position or comjletion

bond financing during the 1940s

i.nd early 1950s. The first new feature to

te backed with Standard Capital financing

Is "The Searcher," from a story by Stanley

!;. Cherry. Standard Capital's west coast

leadquarters are in the Kirkeby Center


> Based on the best-selling novel by Peneppe

Mortimer, "The Pumpkin Eater" has

een adapted for the screen for Columbia

'ictures by Harold Printer.


The Variety Foundation of Texas is accepting

donations to a Leonard Chance

memorial fund. Chance, a longtime employe

of the Variety Club, died recently

after four weeks of expensive care in the

hospital. Survivors include his wife and

two sons.

Film employes Local F53 has elected

Carl Sims, Paramount, as president: Bill

Crump, Warners: Muggins White, 20th-

Fox: Billie Webb, Fox, secretary, and

James Hightower, United Artists, sergeant

at arms . condition of Bob Lee,

United Artists booker who suffered severe

gunshot wounds on a hunting trip, is reported

as satisfactory. He is at Baylor


Filmrow callers included Eddie Reyna,

Frels Theatres, Victoria: Bill Rau, Alamo

Booking Service, and Roy Moore, Moore

Theatres, San Antonio: V. E. Hsimm, Lawton,

Okla. . members and their

guests will join Variety Club barkers for

a combined Christmas party on the 18th

in the Variety clubrooms in Holiday Central

. . . The WOMPI has been asked to

assist the USO with a party for servicemen

January 11.

Projection Equipment Repaired

Expert Mechanic*—Work Guaranteed





lET LOU WALTERS Sales & Service Co.

4207 Lawnvlaw Ave., Dallas 27, Texas










Happy Birthday!







































:w-8 BOXOFFICE December 16, 1'3


iood Business Holds

throughout Omaha

OMAHA—Every first-run theatre in

maha offered a holdover attraction last

Vek and every one turned in an above-

Jerage gross. The Orpheum topped the

(irk for a third week with "Under the

W Yum Tree" and the Indian Hills

^ped just a bit under double its average

•How the West Was Won" completed

27th week.

(Average Is 100)

,„l,ol— McLintock! (UA), 2nd wk 120

J,ner—The Wheeler Dealers (MGM), 2nd wk. 110

ll'^ Hills—How the West Wos Won (MGM-

,:incroma), 27th wk 185

(oho Fun in Acopuleo (Poro), 2nd wk 110

Jheum— Under the Yum Yum Tree (Col), 3rd wk. 105


paramount's "Seven Days in May," due

for a red carpet preview at the Capri

on the 16th. was awaited here with more

than usual interest. AuUiors of the best

seller are Charles Bailey and Fletcher

Knebel of the Des Moines Register's

Washington bureau. Prior to the invitational

showing, Everett Olson, Paramount's

advertising representative, was

here from Dallas.

Norman Holt of Warners beams with

the pride reserved especially for New

Grandpas. Daughter Norma Jean and

husband of Burbank, Calif., are the parents

of a baby boy ... All news from California

to the WB branch office is not so

good. Marge Messinger, contract cleric on

vacation in Los Angeles, was in an auto

accident while on the coast. First reports

were that the car was damaged but Marge

was unhurt.

All 1,600 seats at the Iowa Theatre in

Cedar Rapids were filled lat prices of $10

and $5i and patrons bought standing room

only for a recent performance there of Nat

King Cole, reports Leonard Wood, manager

of the theatre. The performance was

a benefit for St. Michael's Episcopal

Church, which did very well, even after

costs, such as $5,000 to Cole.

"Wanna know

somethin'? It's those

Christmas Seals that

make my holiday mail


On Sunday (8) all silly notions that winter

might bypass us were blown away with

60-mile-an-hour winds and drifting snow.

A glance at the movie page suggested faraway

places and warmer climes, such as

Palm Springs or Acapulco, to spend a cold

afternoon. Midweek, that rascal "The

Music Man" was blowing into the Orpheum

for a few days. Since his last visit, the

town's bumper growth of pool halls would

make Prof. Howard Hill flip. Not only do

these 1,960 parlors not allow knickerbockers

buckled BELOW the knee, they DO

demand shirts tucked in and belts on boys'

slacks. On Monday mornings there are

"special classes for ladies," when Mother

can learn a few tricks of the game to piped

in music. This craze may see Willie Hoppe

unseating Gary Grant as Mom's dreamboat.

Thebna Washburn, Universal booker, was

one who did something about the weather.




Sav« Carbon Co>» ^^ ^^^^^|


Christmas Seals fight Tuberculosis

and other Respiratory Diseases



CCF The pa ..adeoUhe Doomed Virgins! |

^f Seven Tortures

SEE The orgy of the bev

IeE The battling

Slave Galleons!



Golden Chariots! J^^.^?^ .

The burning

of Babylon!







FOREST ^' ^^ ^^^ '

' '

jm\R/V ORFEl


jnnzejiLoaru /nte/matioruzL exchang


Ed Gavin

212 West Wisconsin Ave.

Milwaul(ee 3, Wisconsin

BRoodwoy 3-6285


Meyer L Stern

1508 Davenport Street

Omaha, Nebraska



1000 Currie Ave. North

Room 3, Suite B

Minneapolis 3, Minnesota

Phone: 333-8293

Branch Manager: Hy Chapman

. . Carl

. .



. . Joella

Qrville Marsh and Mrs. Leona Larson

have taken over the Rialto Theatre at

ViUisca, formerly operated by Byron Hopkins

White jr. was in from Elkhorn,

where he has been on the jump with

Christmas programming as superintendent

of schools. Carl sr. has the Quality

Theatre Supply Co. in Omaha .

Cohen, daughter of Columbia salesman

Ed Cohen, was in town on her way from

Minneapolis to St. Louis in her capacity

as publicity representative with Columbia.

Mrs. George Hall has announced she

will continue to run the Rosebowl Theatre

at Franklin and the Minden Theatre

at Minden. Her husband died from injuries

received in an auto accident near Lincoln.

Jack Renfor of Theatre Booking Service

here attended the funeral at Franklin.

which was conducted by the American Lef

Take A Tip From Me

I Exploit More In 64'

And Rememker To Get Your



From DapeRdable




gion. Hall was a former mayor of Franklin

. . . Bill Burke, associated with Theatre

Booking Service, is home from St.

Joseph's Hospital after an operation but

his doctors will not permit him to return

to work for a while . . . Bill Barker of

Co-Op Theatre Services was back on the

job last week after his operation.

Richard Lysinger, exhibitor at Ravenna,

has announced he will seek re-election to

the state legislature from the new 36th

legislative district. He was elected in 1962

for his first term in the old 34th district

out is now in the 36th because a reapportionment

law passed last session. As a

freshman senator, Lysinger was considered

to be one of the stronger members of the

body and gained commendable stature as

a lawmaker.


Larry Starsmore was in Lincoln last

week from Colorado Springs to observe remodeling

activities at the State Theatre.

He is president of Westland Theatres,

which includes Nebraska Theatres

Warners screened "4 for Texas" at the


Also given a showing at the Center were

"Move Over, Darling" by Fox and "Mail

Order Bride" and "Any Number Can Win"

by MGM ... A number of exhibitors took

advantage of the good weather before the

blow of winter to visit the Row. Included

were Nebraskans Clarence Frasier, Havelock;

Walt Austin. Plainview; Phil Lannon.

West Point; Mr. and Mrs. Fred







HOUSE for Classified Ads

• SHOWMANDISER for Promotion ideas

Schuler. Humboldt: Orville Etodds. Str

burg; Sid Metcalf. Nebraska City;

Leise. Hartington: Don Campbell. CentW

City, and lowans John Rentfle, Audubt ^L

Byron Hopkins, Glenwood; Adrian Mi| |^|

ing, Pocahontas; Vern Brown, Missfli (|Tf

Valley, and Sam Backer, Harlan.

John Green Appointed

Oscars Music Head

From Western Edition

HOLLYWOOD—Selection of John Ore

as music director for the 36th Anni

Oscar show of the Academy of Motion P;

ture Arts and Sciences was announced

George Sidney, producer of the present

tion. Green, himself a four-time Osc

w nner and 11 -time Awards nominee,

music director of the Academy Awai

presentations in the years of 1945, 19'

1951, 1956 and 1961. He also served as ge

eral director of the Awards Show of 1

and producer-director in 1952.

The Oscar show will be carried over t

combined radio and television facilities

the American Broadcasting Syst;m frc

the Santa Monica Civic Auditorium

April 13.

Directors Guild Awards

February 8 in 2 Cities

From Western Edition

HOLLYWOOD—The Directors


Amer ca will stage its annual awards di

ners February 8 at the Beverly Hilt

Hotel here and at the Waldorf-Astoria

New York. President George Sidney not

there will be a sharp reduction of nomine

this year from 16 down to five.









• FEATURE REVIEWS for Opinions on Current Films



• REVIEW DIGEST for Analysis of Reviews

• Cne

Don't miss any issue.

Handy subscription blank on last page.

:^C-i BOXOFFICE :: December 16, 19e %

PARADE and its




PROSPEROUS 1964 with an





1318 S. Wabash

'Chicago, Illinois

Telephone: 922-3546




1000 Currie Ave.

Minneapolis, Minnesota

Telephone: FE 2-6633





1000 Currie Ave.

(Minneapolis, Minnesota

Telephone: FE 2-6633

filmed in the blazing realism of TECHNICOLOR'

JOHN RICHARD MYRON ALICIA PRoouctoBr wrihen and oiRtcreo ir


BCOFFICE :: December 16. 1963



filmrow's fortunates of the week were Lon

Eichten. Larry Fuehrer, Bob Helmerson.

Jim McDonald, and their bossman

Eddie Burke, all of Motion Picture Alexander

Corp. The whole gang escaped Minnesota's

wintry blasts for three or four

days during their jaunt to sunny New Orleans

to attend the December 14 national

sales meeting of MPA and lay plans for

the upcoming year's campaign.

Seeman Kaplan, Mill City architect and

engineer who designed and built many of

the largest theatres in Minnesota, Wisconsin,

Iowa, the Dakotas, Montana, and

Wyoming during his 42 years as associate

in the firm of Liebenberg & Kaplan, died

recently. Among his survivors is Abraham

A. Kaplan, past president of North Central

Allied Theatre Owners.

Edward Hamlet, who previously served

as chief of service at the old Radio City

house, assistant manager of the Uptown

and Gopher theatres, and manager of the

Nile and Campus Fine Arts locally, is now

with Marcus Theatre Management Co. Ed

recently received a bachelor of arts in economics

and business from Grinnell College,

Iowa, and currently manages the

Times Theatre in Clintonville, Wis.

The Mann organization has announced

that its Academy house will reopen for the

Christmas holidays with the Disney feature,

"The Sword in the Stone," and that

publicity for "Charade," to play the Mann,

has begun in earnest.

Minneapolitans were shocked this week

when local radio and TV stations made

public the phone calls they received during

the weekend of their coverage of the President's

assassination. The stations reported

irate calls from listeners indignant that all

outlets were covering the event and none

were presenting the regular shows, mothers

complaining that their children were driving

them crazy because there was no

"happy" programs on, women asking if the


fashions would change now that Mrs. Kennedy

was no longer First Lady, and other

comments equally insane. The absolute devotion

of a certain segment of the public

to its idiot boxes recalls to this writer's

mind the criticism of Philip Wylie to the

effect that the almighty Tube is no more

or less than a "big electronic bosom."

The Maeo Lyric in downtown Minneapolis

happens to be located on the site of

one of the town's busiest bus stops, and

in the winter months the theatre's outer

lobby becomes a refuge for shivering commuters

waiting for their transportation.

Manager Bob Carr has good natui'edly put

up neatly lettered signs asking bus riders

not to leave the house's doors ajar since

he spent over a "million dollars" last winter

trying to keep his cashiers "from turning


Wyoming Film Junket

By Denver Managers

From Western Edition


RIVERTON, WYO.—Once more distributors

and exhibitors of the Denver exchange

area joined hands to promote the motion

picture industry in a two-day meeting held

here for Wyoming theatre operators. Denver

distributors traveling in to attend the

meeting were Joe Kaitz of Warner Bros.,

Chick Lloyd of American International Pictures,

Murray Gerson and Oron Summers

of Universal Pictures, Jim Ricketts of

Paramount, Sam Dare and Bruce Marshall

of Columbia, George Fisher of MGM, John

Dobson and Ronnie Giseburt of United

Artists and Fred Knill of the Knill Booking


The group was greeted at the Riverton

airport by city dignitaries and by exhibitor

hosts Tom Knight and Tom Knight jr. The

Knight father and son team operates three

theatres, the Acme, Gem and Knight



On Your


Best Wishes for a

Most Successful




1000 Currie Ave. Minneapolis, Minn.

Drive-In theatres here. Knight is a vete

exhibitor, having been associated with ^."1

operation of the theatres here for o\er^o

years and his son joining him in the oi:-^

ation of the theatres some ten yeais rj

The evening's festivities started witl: a

cocktail party which was followed by a b;i.

quet with out-of-town exhibitors attendij.

The following morning the entire gicp

met with members of the press, radio ;d

television industries at the Acme Thca-e

for a screening of product trailers from U

of the major releasing organizations. Vii's

of the forthcoming releases were i-

thusiastically received and it seemed toie

unanimously voiced that "the industry is

never in its history had such an impresfe

array of product."

A luncheon with members of the ncs

media was held in the Ranch Room of e

Teton Hotel. Prior to and during e

luncheon a round robin open forum di.sc ;-

sion was held regarding the motion pict e

industry, with questions and answers be g

tossed back and forth across the table.

Intei"views were held by several ra o

stations following the luncheon. Soje

idea of the impact of such a meetings

Riverton could be gathered from the fit

that radio station operators neglected II

commercials to give time to the ui(p

despite the fact that this was the first c


of advertisements following the Keiim ,\'

funeral and a time in which they w e

pressed to resume commercials as rapi y

as possible. Sufficient time was grand

each individual branch manager to plug]^

of his schedu'ed releases.

During the afternoon sessions, the disi

butors met with members of all of the ci

organizations, members of the clergy, r

resentatives of the PTA and the stud

councils for another open forum discuss!

Each distributor reviewed his future

leases and then the group answered qu

tions from the audience. The three-h(

session ended with members of the audiei

expressing their thanks for "having

ceived a better understanding of the n

t:on picture industi-y and their proble

and their hopes for the future."

The group members boarded the pU

for the return trip to Denver confident t)

they had given Wyoming exhibitors 8

the citizens of Wyoming a "hard sell

future releases. Additionally they l^

generated enthusiasm and certainly a b

ter understanding of the industry throui

out the state.

Films on Video Without

Butchering, Globs of Ads

From Mideast Edition

DETROIT—Important motion pictui

will at last be presented to a U.S. audiei

without excessive butchering and messi

up with commercials. CKLW, situated

Windsor across the border in Canada,

half mile from the Detroit city limits,

introducing a VIP motion picture series.

'These great films will be broadci

with no important segments deleted, a

with commercials scheduled at sensi

intervals," said S. C. Ritchie, CKLW g€

eral manager. "Editing will be kept to t

very minimum, and commercials schedu

only where the story permits. The pi


grams will not be finished at any specify



The presentations will be a month apti

Titles selected include Mr. Roberts, Frier,

ly Persuasion, The Quiet Man, Son

Samson, East of Eden and Battle Cry.






BOXOFFICE December 16, II






j'kie 84th and O Drive-In is Lincoln's only

y open airer still operating on a nightly

jiphedule and there won't be any cutback

.:J;htil at least the first of the year, accord-

,ag to Manager Dan Flanagan. 'Winter

,\-owds are averaging better than last year,

I'e reports. Starview dropped to a threevjght

weekend as of December 1 and the

'\Jest O closed down completely November

Jjafter several months of weekend shows.

Pat Daniels, 'Varsity cashier, and her

usband are expected home about Decem-

. ;r 10 from a trip to California to visit his

. . . Most of Lincoln's theatres kept

leir doors closed the night of President

.ennedy's assassination and on the fu-

1 eral day. Cooper and Nebraska Corp. the-

.tres closed the night of the assassination,

."'ith the former opening at 5 p.m. Monday

,nd Nebraska Theatres at noon. The 84th

vnd O Drive-In screen was dark Monday




The Varsity is whipping up some special


oliday fare for patrons, such as "Kings

jt the Sun" with Yul Bryrmer for a Christlas

offering; "4 for Texas" on New Year's

"Tid "Under the Yum Yvim Tree" as an


[irly 1964 showing after a special New

'.'[ear's Eve show performance. All this

"lanning may help Nebraska Theatres

" 'orp. city manager 'Walt Jancke get to

Jorida on New Year's Day—along with

"; Jiousands of other Nebraskans bent on

j«ing Big Eight champions, the Nebraska

.. omhuskers, play in the Orange Bowl.

;^ I The Varsity, along with 'Westmoreland

lorp. Theatres (Colorado's sister corpora-

'on to Nebraska Theatres) in Grand

Wction, Pueblo and Colorado Springs, is

" ';heduling an extra for late January and

>rly February. In the Varsity's case, dates

t January 24 and February 13 have been

!;t aside for matinee and evening performnces

of a Burton Holmes lecture series

7 In "A Grand Tour of Europe in Your Own

Clarence Frasier, Joyo owner-manager,


|oesn't know how much tui'key his younger

atrons consumed over the recent Thanksfiving

holiday weekend but apparently the

iienus didn't include popcorn. He reports

big demand on this Nebraska-grown prodct

from boys and girls patronizing his

'eighborhood theatre over the fom--day

;hool vacation.

Want To Save Money?

{You may find just the equipment or


service you are looking for in the


Published every week in BOXOFFICE

Bennett, Schoiield Lease

Theatre in Sesser, 111.

From Central Edition

SESSER, ILL.—Renamed the Schonett,

the former Page Theatre has been reopened

by two young men, Michael K. Bennett and

John Schofield, who have a six months

lease. Bennett is in charge of the booth,

while Schofield looks after other operating


"Courage of Black Beauty" was their

opening feature. "The Robe" made a threeday

appearance and "Giant" also has been

booked. As an added attraction to the

main feature, the proprietors are displaying

works of area artists, some of which is

available for sale.

Conrad Krieger Again

Heads Nebraska lA

LINCOLN—The International Alliance

of Theatrical Stage Employes in Nebraska

retui-ned state president Conrad Krieger

of Grand Island to office for another year

and selected Omaha as their 1964 meeting

place when delegates gathered here earlier

this month.

Other 1964 officers named are Hugh Mc-

MuUen of Lincoln, first vice-president;

Floyd Gibson of Omaha, second vicepresident,

and M. F. "Buzz" Dewey of Lincoln,

re-elected secretary-treasurer. The

1964 meeting will be held the first Wednesday

in December in Omaha, according to


A guest at the luncheon session was international

representative Gleim Kalkhoff

of Milwaukee.

His predictions:

Show business is looking up as 1963

nears its end. For support he cited increasing

activity in construction of new

theatres and renovation of existing houses.

The new "piggyback" theatre—the twoin-one

movie house where the patron buys

his ticket and then chooses his movie from

the dual offering— is creating a lot of talk.

It's a gimmick with permanent results yet

to be measured. Kalkhoff noted one of

these theatres now is being constructed in

Milwaukee. Most thus far have been established

in key metropolitan centers.

Community Circuit Moves

Headquarters in Detroit

From Mideast Edition

DETROIT—Community Theatres, major

operators of drive-ins and indoor theatres

in the Detroit area, has moved its offices

from the Cadillac Tower (formerly known

as the Barium Tower), where it has been

located some 20 years, to suite 1840 in the

National Bank Building, across the street.

This is the second circuit to move into

this building, which has housed the Butterfield

circuit headquarters for many

years. Community is headed by the Goldberg

twins, Adolph and Irving.

Award for Mr. Novak

From Western Edition

HOLLY'WOOD—E. Jack Neiunan, executive

producer of MGM-TV's Mr. Novak

series spoke before the California Ass'n of

School Administrators in San Francisco

and is now scheduled to appear before

the California Teachers Ass'n State Council,

where he will receive one of the coveted

Swett Awards for his Mr. Novak program.












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The "PAP" test has helped reduce

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This ipoce conttibuled by the publisher


^OXOFTICE December 16, 1963 NC-7







Business employs almost half of

the product of colleges—the college

graduate. Business management is

largely composed of college graduates.

Business concerns benefit extensively

from the research colleges

engage in. Business owes college a

great debt.

Higher education is facing during the

next decade greatly enlarged student

enrollments, the problems of an explosion

of knowledge, and the need

to meet ever growing demands for

ever better educated men and women.

We believe that, in the light of the present

urgency, now is the time for a broader and

deeper participation by the business community

in the support of higher education.

We therefore call upon our colleagues in

American business and industry to help

spread the base of voluntary support of

higher education as a necessary supplement

to the extensive support which busi-


ness now provides to education through


We urge responsible management to think

through its opportunity and its obligation

to adopt mea.ningful programs of voluntary

corporate support to those colleges and

universities whose service and quality they

wish to encourage and nurture. We on our

part will do no less.

These problems involve vastly increased

costs which cannot be met

out of present income.


American Radiator & Standard

Sanitary Corporaliort

The operating cost of higher education

today is over four and a half

billion dollars a year and will at least

double in this decade.

Business and industry, as major beneficiaries

of American higher education,

must recognize a responsibility

to contribute their fair share.

American business corporations produce

much of the nation's wealth.

They have enormous power for good.

We believe they can exercise it in a

meaningful way — as many do now—

by providing voluntary support for

colleges and universities of their



Caterpillar Tractor Co.


Chemical Bank New York

Trust Company


Connecticut General Life

Insurance Company


Norfolk & Western Railway Co.


Pittsburgh Plate Glass Co.


Snell Development Company

Shell Oil Company


Former Chairman of the Board

U. S. Steel Corp.


Former Chairman of the Board

Standard Oil Co. IN. J.)

These conclusions, and the following

statement of conviction, were

outcomes of a recent conference of

business leaders sponsored in New

York by the Council for Financial


Former Chairman of the Board

New York Life Insurance Jo.


U. S. Atomic Energy Co

Aid to Education, Inc.


W. R. Grace & Company

•FRANK H. SPARKS, Presidenl

Council for Financial Aid to

Education. Inc.

Council for Fi»ancial Aid to Education


Published as a public service in cooperation with

The Advertising Council and the Council for Financial Aid to Education.




: December 16,



. . Ron

. .


irsl Winter Storm

;iows Cincy Grosses

CINCINNATI—The fii'st real winter

eather and the preholiday shopping sea-

)n were factors in the just fair attendance

t first-run houses last week. Holdovers

McLintock!" at the Keith, "Under the

um Yum Tree" at the Valley and newjmer

"The Devil and the Ten Commandlents"

at the Guild were the headliners.

(Average Is 100)

-Polm Springs Weekend (WB), 3rd wk 100

ipifol—The Wheeler Dealers (MGM), 3rd wk. ..100

nuire Hvde Park Mognificent Sinner (Film-

Mor.) 100


rguson Hills Drive-ln, 20th Century



Acopuico (Para), 2nd wk 05

and Cleopatro (20tti-Fox), 24th wk 105

j,\{j—The Devil and the Ten Commandments

(Union) 120

,,th_MeLintock! (UA), 2nd wk 150

;i(]ce—Take Her, She's Mine (20th-Fox), 3rd wk. . .110

jiley— Under the Yum Yum Tree (Col), 3rd wk. 150

jlies of the Field' 190

'iJth Week in Cleveland

CLEVELAND—The most popular boxffice

holdovers were "Lilies of the Field,"

1 its fifth week, and "Cleopatra," in its

5th week.

lien—Polm Springs Weekend (WB), 2nd wk 80

lony— Lilies ot the field (UA), 5th wk 190

ontinental Lord of the Flies (Cont'l), 6th wk. ..105

eights The Trial (Astor), 2nd wk

ppodrome Under the Yum Yum Tree (Col),


4th wk 100

tiio Cleopotro 1 50



Her, She's






3rd wk 80

ote—Stolen Hours (UA) 110

estwood—The Trial (Astor), 2nd wk 90

'rank J. Riley Dies

CLEVELAND—Prank J. Riley, promient

here in three major fields—radio,

lovies and the weather—died a week ago.

le had been a projectionist in the Hipporome

Theatre since 1927. He was also

resident of Electric Speed Indicator Co.

zhich he founded in 1933. It manuactures

equipment used by the U.S.

Veather Bureau. Riley, 64, was born and

ducated here. At 13 he was awarded a

ommercial radio operator's license. He

aarried Mary Connor, then an organist in

notion picture theatres. Also surviving are

hree sons, James J., John P. and Robert

two sisters and 14 grandchildren.

Toy Show at Youngstown

YOUNGSTOWN—The Marine Corps Reerve

Third Engineers company sponsored

he Toys for Tots matinee held at the

'aramount Theatre Saturday ( 7 ) morning,

rhe price for each child was a new or relairable

toy. Santa Claus himself, Jim

'Mudcat" Grant of the Cleveland Indians,

Ware Howard of the local Showtime TV

Jrogram, Rosemary of Romper Room and

Barney Bean of another TV show partici-

)ated in the program.

Max Gealer Represents

Old Newsboy Schreiber

DETROIT—Pilmrow's most famous and

persistent "old newsboy," Alex Schreiber,

former partner in Associated Theatres, will

be absent from his annual stand at the

Pilm building during the Old Newsboys

Goodfellows fund drive, perhaps Detroit's

most fully supported one-day charity appeal

each year.

Schreiber, who now makes his home in

California but continues his theatre interests

here, was in town recently, but will

be unable to return for the Pilmrow solicitation.

Max Gealer, former circuit manager and

now head of the Institute of Meat Cutting,

has been named by Schreiber to represent

him in soliciting contributions from all

filmites for this fund, whose goal is "no

child without a Christmas." Max, who

started in the local show business 35 years

ago, is welcoming donations sent directly

to his home at 15400 Miller Road, Oak

Park 37, Mich.


Thorns Schwartz, manager of the Paris

and Little art theatres, offered a $100

reward for information leading to the recovery

of stolen reels of film. The film was

picked up at a local bus station by an unauthorized

person. The title of the missing

film is "1,000 Shapes of a Woman."

Henry Guettel, coproducer of the stage

show, "Camelot," at Loew's Ohio the week

of December 9, was in town for press and

television interviews prior to opening of

the live show . Pataky, theatre editor

of the Citizen-Journal, sustained a

concussion and cuts in a fall and was confined

to his home.

Ed McGlone held "Palm Springs Weekend"

at RKO Palace for a second week .

"The Wheeler Dealers" gave Manager Sam

Shubouf of Loew's Ohio good returns in a

run of two weeks plus four days ... A

number of neighborhoods are scheduling

closings for several periods before Christmas

. . . Milton Yassenoff reported strong

business for the first run of "Under the

Yum Yvmi Tree" at the State, Beechwold

and Esquire.

Tom Jones a Hit!

From Western Edition

HOLLYWOOD — "Tom Jones" grossed a

record-breaking $36,153 in its sixth week at

Cinema I, topping the all-time high set

during the opening week. Leon Brandt,

Lopert Pictures general sales manager,

said the release is also setting new records

in Los Angeles.

Jack Zide New Chiei

Of Detroit Variety

DETROIT—Jack Zide, head of Allied

Film Exchange, has been elected chief

barker of Variety

Tent 5 to succeed

Irving Goldberg of

Community Theatres.

Zide held the same

post .some ten years

ago. Last May 20, the

industry honored

Zide on his 20th anniversary

here as an

independent distributor

with a portrait on

the cover of Boxoffice

Jack Zide

and the larg-

est special personal

tribute insert ever published in the mideast


The other new officers are; first assistant.

Arthur Herzog jr., screen publicist:

second assistant, Louis J. Mitchell, Mitchell

Theatres: dough guy, Jerome B. Levy, L &

L Concessions, and property master, William

E. Wood, Columbia Pictures.

Elected as canvasmen were Irving Belinsky,

Eastwood Theatre: Gerard C. Lacey,

Michigan state fair: Milton H. London, executive

director. National Allied: Herbert

Martinez, Universal manager: Alden

Smith, Cooperative Theatres, and Fred P.

Sweet, managing director, Telenews


Goldberg advances to international


The Barkerettes, the Tent 5 Auxiliary,

also elected new officers: president, Mrs.

Woodrow R. Praught; vice-president, Mrs.

Jack Zide; recording secretary, Mrs. William

Clark; corresponding secretai-y, Mrs.

Irene Bien; treasurer, Mi's. Edward Susse;

directors, Mrs. Harry Berman, Helen

Bower, and Mrs. Jack Krass.

At the election for Variety Club, the

nominating committee members were

Woodrow R. Praught, Benjamin Rosen,

William M. Wetsman, and Jack Zide. Wetsman

supervised collection of ballots and the

tellers were William M. Clark and Norman


Retiring chief Goldberg reported in detail

on the progress at the Variety Club

Growth and Development Center, the tent's

unique long-range charity project here,

which has already treated nearly 8,000

small children.

Reopens Wigwam in Basin

From Western Edition

BASIN, WYO.—C. Leslie Mercer and his

son Allen have closed the Cory Drive-In for

the season. The Mercers at the same time

reopened the indoor Wigwam Theatre for

the winter.

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16, 1963 ME-1

. . . Carl


pred, son of Irving and Dolly Goldberg,

was cited as "the most improved" football

player of the year at the Country Day

School. The award was presented at the

school's annual banquet at which Mrs.

Goldberg and Dorothy Duncan of the Detroit

Motion Picture Council were among

the servers . . . Pred Pellerlto. Community

Theatres supervisor, notes that the big attractions

on the Adams marquee has been

removed by the Mills company for replacement

as part of the general remodeling


Tom Tryon, star of "The Cardinal," was

in town over the weekend for a series of

interviews and personal appearances, including

a press luncheon at the Whittier

Hotel, all arranged by Columbia fieldman

Max Gurman. This is the second visit of a

"Cardinal" personality Max has arranged,

the first one being by Otto Preminger

Buermele, head of General Theatre

Service, has retui'ned to his desk following

recuperation after surgery.

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A»i Remember To Gel Yeur



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Detroit 8, Mich. Nights-UN 3-U68

Theatres Exempt From

Baltimore Tax Plan

From Eastern Edition

BALTIMORE—Bills to increase taxes on

certain admissions and hotel rooms were

presented to the city council as alternatives

to a tax program of Mayor McKeldin's administration.

The two higher levies would

produce more than $1,000,000 in additional

revenues next year.

Sponsored by councilman William

Schaefer, the bills would raise the amusement

tax from one-half of 1 per cent to

4 '72 per cent and the hotel room levy from

3 to 5 per cent.

The admission ordinance contains this

important exception: the one-half of 1 per

cent would remain intact for bowling alleys

and movie theatres. The higher rate would

apply to sporting events and night clubs

as well as use of amusement devices.

Columbia's Stockholders

To Meet in N.Y. Dec. 18

From Eostern Edition

NEW YORK—Stockholders of Col

Pictures will be asked to take action

six subjects when they hold their annj

meeting here on December 18.

Among the proposals is one which wol

amend the corporation's certificate of

corporation so as to increase the authi

ized common stock from 2,000,000

3,000,000 shares. An employes' retirem

program will be offered for approval

will the proposal to grant options to M

Frankovich, first vice-president, for i

000 shares of common stock of Colum

and 5,000 shares of Screen Gems stocli

A recommendation to grant an opt

to Sol Schwartz, a senior vice-preside

for 2,500 shares of Columbia common sti

also will go before the stockholders.

Other items on the agenda will be

election of nine directors and the elect

of the independent public accountant s

auditor for the corporation for the curri

fiscal year ending June 27.

Morrie Weiner Leaving

Universal After 40 Years

From Western Edition

HOLLYWOOD—M. W. "Morrie" Wei)

studio manager at Universal and an e

ploye at that studio for 40 years, is depa

ing his post in January.

A settlement of his contract has b(

agreed upon whereby he will serve

consultative basis. The agreement onf

settlement was reached after the sti

made a decision that a duplication of

involved several posts.


Translation for Paleface:

"Don't waste time with old-fashioned

way sending message. BEST way to

SELL used equipment, find HELP, SELL

or BUY theatres, is



You get year - round service."

RATES: 20e per word, minimum $2.00, cosh with copy. Four consecutive insertions for price of three

BOXOFFICE, 825 Von Brunt Blvd., Kansas City 24, Mo.

Please insert the following ad times in the CLEARING HOUSE


Enclosed is check or money order for % (Blind ads 12< extra)

Z-2 BOXOFFICE :: December 16, 191




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l^ary Lou Weaver, now a Buena Vista

secretary, attended the annual Christmas

reception and luncheon given by the

Statler Hilton secretaries in the hotel ballroom

on the nth. It was the Uth year she

has enjoyed the festive affair . . .


WOMPI Christmas party will be held on

the 17th in the Variety clubrooms.



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. . .

Home for Christmas: Carole Blitz,

daughter of Bob Blitz, booker at Paramount,

from Bowling Green, for three

weeks; Alison Twig, daughter of Mr. and

Mrs. Bill Twig, Warner Bros., from Kent

State: Janet Schwartz, daughter of Mr.

and Mrs. Bob Schwartz, from Miami University

. . . Grace Dolphin. Columbia staffer,

was home with a case of acute bursitis

Yaro Miller. BV, spent his Thanksgiving

. . . vacation at Pompano Beach. Fla..

NOT catching fish.

Douglas Robert Mink, son of Alan and

grandson of Max (Palace Theatre) Mink,

will celebrate his first birthday on the

28th. His father Alan has been promoted

to national manager of sales and promotions

for Smash Records, subsidiary of

The Hippodrome

Mercury Records . . .

Theatre has two new ushers, Marcia Lobue

and Judy Carnegie, replacing Henrietta


Wollensack. on leave of absence

Summit Drive-In on Manchester road.

Portage Lakes, is ready for winter. National

Theatre Supply Co. has just installed

300 Eprad electric heaters. For

real efficiency they have used red lights

in the domes on the heater posts. This is



Allied Film Exchange Imperial Pictures

a new treatment, saves confusion and

the idea of Bob Stowell. manager of

Drive-In. The Eprad heaters are manufi

tured in Toledo.

Loew's State heralded its next pictu

"Common Law Wife." with a color

throwaway with a heavy black headl

reading, "You Don't Have to Say T Do'

Be Married." Then follows an API report

the form of a review of the film. This ct

umn is flanked on both sides with seer

from the film—one a man—the other

girl unfastening a bathing suit. At the be

tom: "Starts Thursday STATE TH

ATRE." Patrons at the current "Stol

Hours" were given the throwaways on thi

way out of the theatre by Manager Arnc


Brown Port Finances

Fox Point Theatre

From North Central Edition

MILWAUKEE—A mortgage for $1,15(

000 has been given to the St. FraiK

Building & Loan Ass'n by Brown Port, In

to refinance proposed $400,000 theatre ai

additional store construction, it was

ported by the Milwaukee Journal Novemb


Construction of the 1,000-seat motii

picture theatre and 10,000 square feet

store buildings is expected to start with

30 days, the Journal continued. Abe Lub«

president of Brown Port, said that the th

atre is to be completed by June.

Operation of the theatre will be by Koh

berg Theatres, which has headquarters


Chicago and also operates the Point LoonMJ|,(["p|f]

shopping center theatre. The Brown Po iiswili

shopping center is at East Brown Deer af i^o, lllii

Noith Port Washington roads in Pox Poll! )im: fi


Mary Todd Lincoln Film

Will Star Bette Davis

From New England Edition

BOSTON—Four Boston men have rl

ceived film star Bette Davis' assent to the

proposal to star her in a motion pictui

based on the life of Mary Todd Lincol

The group, organized as Carlton Produi

tions. includes Josh Baldwin, producer i

the film, president of the organization, ar

previously associated with the Bostc

Opera Group and the Charles Playhoui

of Boston; John B. Fisher, vice-presidei

of the organization and a longtime at

quaintance of Miss Davis; Eugene BarW i!H(

of Brookline, who is writing the screenpla;

and Terry Shuman jr., Needham. who

associate producer. Producer with Baldwi

is Maui'ice Weiss of New York City

They report that Miss Davis has bee

promised delivery of the screenplay withi

five or six weeks. No director has yet bee

named and no distribution arrangement

have been announced. The film, not y^



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^^.6 BOXOFFICE :: December 16,

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.1 Council


jIodernizedMi-De-Ga C I N C I N N AT I

ipened in Waverly

Southeast Edition

WAVERLY, TENN.^—Home movies were

[ken of guests attending the recent grand

lopening of the Mi-De-Ga Theatre and

[e to be shown on the theatre screen along

kth the movies made of the theatre's

tiginal opening 20 years ago.

The Mi-De-Ga (pronounced "Mighty

ay") has been closed for two weeks for

|e final phases of a wall-to-wall remodelg

by Mr. and Mrs. Nathan Flexer, the

mers. A new marquee was erected, conssion

stand remodeled, cai'pet and seats

stalled, new attraction board added, new

reen, sound system and stage drapes


The Flexers opened the theatre in Sept.

1936, according to the Waverly News-

'smocrat, under the name of Waverly

leatre. In 1947, when the theatre was

,modeled, a contest was held to find a new

lime. The late Mrs. Hattie Exum won

!,e contest by selecting the first two letters

names of Flexer's wife and sons

jsana, Mike and Gary.

Dr. James M. Power, Waverly mayor, ofpially

opened the remodeled Mi-De-Ga.

Ve are very fortunate to have a theatre

le this one in Waverly," the mayor de-

;ared. "It is the only one of its kind in

iddle Tennessee and there is not a movie

len from Huntingdon to Nashville except

j.e Mi-De-Ga.

"Children are well chaperoned, as Mr.

'id Mrs. Flexer take a personal interest in

e operation and management of their

.eatre. It offers good clean recreation for

le public."

eid Ray Film Receives

wo Excellence Awards

)m North Central Edition

ST. PAUIj—Reid H. Ray returned from

Washington where he received two awards

ir a film which his company produced

Ir Harvey Mudd College, Claremont, Calif,

he film, "Molecular Spectroscopy," fea-

,jed Dr. Bryce Crawford jr., dean of

Ice graduate school of the University of

'innesota, who demonstrated the presence

radiation in the spectrum and

lie absorption of light related to molecular

ibrations and rotations. By the use of

lectroscopy, this molecular structure can

; studied.

The film was submitted to two interiitional

film events—the eighth Interitional

Exhibition of Scientific-Didactic

ilms at Padua University, Padua, Italy,

here it received the bronze medal, and

of International Non-Theatrical

Irents, from which it received a golden


The 21 -minute film was produced in the

;. Paul studios of Reid H. Ray Film Inlistries

and was directed by Ray, assisted

y Ellsworth Polsfuss. It was photographed

\f Howard W. Cress, the animation was

'mceived under the direction of Gordon

|ay, it was recorded by Donald Anderiin

and edited by Robert H. Winter.

pins 'Fix-Up' Campaign

5m Central



'heatre has joined the downtown "paintp

fix-up" trend by redecorating the mar-

(lee and the entire front.

Wariety Tent 3 members who are also rabid

fans of the University of Cincinnati's

basketball team, now have the opportunity

to rehash the games in the clubrooms

in the Vernon Manor. The first in

a series of "basketball wrap-up parties"

was held after the game December 7. Besides

the discussions on how the game

should have been played, there was a hot

supper buffet to assuage either the glee or

the disappointment of the game's score.

Because the clubroom is not too large,

members attending the parties are limited

to two guests. Since the opening of the

tent's new quarters, members are discovering

its charm as a delightful place

in which to entertain. Several parties are

scheduled during the next six weeks. The

Arthur VanGelders entertained informally

in the clubroom November 30.

Staff members of Columbia Pictures

held their annual Christmas dinner party

in Hotel Alms December 9 and the United

Artists staff had its party at the Lookout

House December 14 . . . Dorothea Lang of

the MGM staff announced her engagement

to Willard Humburg, a CG&E engineer,

during the Thanksgiving Day holidays.

Their marriage is to be in the early

spring . . . Edna Adelhardt Ransom, formerly

with Screen Classics, has joined her

husband who is stationed with the U.S.

Armed Forces in Alaska . . . Murray Baker,

division manager of Continental Distributing,

and Gus Boudot, UA office manager,

have returned from short vacations.

The Chakeres circuit, Springfield, has

appointed Norman Lee Rogers to be manager

of the Harrod, Harrodsburg, Ky., and

Terry Schleiger to be State manager,

Greenville . . . Bill Cantor, Starlite Di-ive-

In manager during the summer months, is

to manage the Sidney house for Manager

Anthony Antanopolus, who is convalescing

from surgery.

Jack Zide, Detroit, AIP franchise holder,

was a Filmrow visitor last week. Also on

the Row were Julie Simons, Charleston,

W. Va.; Guy Greathouse, Aurora, Ind.;

Kentuckians Waller Rodes, Lexington, and

Dan Krueger, Stanford; Ohioans Bill Settos,

Dick Dickerson, Springfield; Fred

n 2 years for $5 D



Krimm and Steve Vradelis, Dayton. Gene

Lutes, Frankfort, Ky., district manager

for Chakeres' Kentucky theatres, visited

the home office in Springfield.

Catholic nuns were guests at a special

morning screening of UA's "Lilies of the

Field" at the Regent, Springfield, December

Spook followers shivered to their

7 . . . hearts content at the special shows which

played nearly all of the Chakeres houses

Friday (13).

The Esquire in Clifton will be a merry

place December 21 when it will have two

special afternoon shows for a thousand

youngsters living within the Clifton area,

through the courtesy of Keller's Supermarket

and the theatre ... A runaway auto

damaged the entrance to the Esquire last

week demolishing one of the entrance

doors and bashing in one side of the boxoffice.

Fortunately no one was injured. The

theatre was not damaged, so there has

been no interruption to the regular film


AA Overseas Deal Off

From Eastern Edition

NEW YORK—Negotiations under which

William G. Reich would have become a

special distribution and production representative

in Europe for Allied Artists have

been terminated.



Engineered to



D Remittance Enclosed



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J-1E-8 BOXOFFICE :: December 16, t BRsj

PARADE and its




PROSPEROUS 1964 with an






504 Statler Office BIdg.

Boston, Massachusetts

Telephone: HA 6-0798

filmed in the blazing realism of TECHNICOLOR'



fOXOFHCE :: December 16, 1963



— —



Arnold Childhouse

In Pay TV Warning

BOSTON—A discussion of pay TV and

its effect in Massachusetts and New England

was held Thursday (12i at American

Theatres' screening room, 646 Washington

St.. at an emergency meeting called by

Theatre Ownei-s of America.

Arnold Childhouse. president of the California

Crusade for Free Television, flew in

to alert exhibitors in the New England

states to Uie detrimental effect on their

business that pay TV could have. Fred

Stein, leading independent exhibitor of

southern California, was originally set to

speak to the New England exhibitors, but

was unable to attend, and Childhouse was


The purpose of the meeting, Carl Oldham,

executive secretary of TONE. said,

"was to hear of first hand the scope and

urgency of the critical pay TV situation in

California and what it means to our


Goldman pointed out that California's

pay TV law ends the testing stage and

"makes this calamitous threat a reality

there and elsewhere."

"Powerful financial interests in control

already have made first-run motion pictures

overtures to distributors exceeding

film rentals ever paid before," Goldman


In his not'ce of the emergency meeting

to the membership, he declared, "You and

every other exhibitor has this menace

hanging over you wherever you are. The

publicly announced intention of the California

backers is to swiftly expand this

devastating device on a nationwide plan of

first-run programming. Don't let them

move the film theatre to the living room."

The emergency meeting followed a regularly

scheduled TONE workshop meeting

Tuesday ilOi at the Park Square Cinema,

where screening of forthcoming product

trailers were showai.


IJoldovers dominated the local scene, with

UA's "McLintock" staying at the Bijou,

Columbia's "Under the Yum Yiim

Tree, " holding at the Arcade, the 'Warners'

"Palm Springs 'Weekend" extending its engagement

at the Capitol.

Murray Lipson, Majestic, West Springfield,

mindful of family patronage, has

been running special children's matinees

on Saturdays, Sundays and holidays when

booking attractions of decidedly mature appeal

... A 1958 Soviet import, the awardwinning

"Cranes Are Flying," finally

reached Springfield, premiering at the

Cinema X.

f Take A Tip From Me

I Exploit More In 64'

And Remember To Get Your



From Dependable









^«^^thP Doomed Virgins'.

SEE The parade of the uoo.

i +hP «^even

SEE Tortures!

The of the seven

Stt 1 orgy " ^-

SEE The battling Slave Galleons.

SEE Race of the

Golden Chanotsl ^


The burning

of Babylon!







S,o„ .irf SoMWln w Host"'"" „Trci uniRA ORFEl UMBWO LtNZI

TACT YOUR JirrianlaarL. Ml ^nianjiailonaL

American International Pictures of Boston

46 Church Street

Boston, Massachusetts

Phone: Liberty 2-0677 or 78

Branch Manoger: Honrey Appell


Toe Mansfield, publicity director of United

Artists liere, is setting up campaigns on

"Tom Jones," which opens at the Beacon

Hill Wednesday (18). and on "Kings of

the Sun," which opens at Loew's Orpheum

the next day. A screening of "Tom Jones"

was held for the Hub film critics Monday

UA's "Irma La Douce" played 14

i2i . . .

weeks at the Pine Arts Theatre in Portland,

a new record for that city.


AI Lourie, L&D Theatres, is back from

a business trip to West Virginia

Gordon, president of Ellis



. Ellis


U.S. distributor for "That Kind of Girl."


which opened to big grosses at the Pike

Drive-In. Providence. R.I.. and is now playing

the entire Stanley Warner circuit of

drive-ins in Texas. "That Kind of Girl"

played 25 spots in New England all to

records. Ellis Gordon reported, and at the

Strand Theatre. Fall River. Mass.. it outgrossed

"Irma La Douce in a week play-


date. The exploitation pictui-e opens in

Bradenton. Pla.. in January.

premiere of "Zulu" will take place in London,

England. "Zulu" is the story of the

epic battle of Roarke's Drift for which

British soldiers received more Victoria

Crosses than in any other battle in England's

history. Levine said he would

"spend more money on this picture in advertising

and promotion, on radio, television,

billboards and in newspapers than

has ever been spent on a picture in New

England before." A tremendous saturation

campaign is being worked out on "Zulu"

for the New England area, he said.

Joseph E. Levine visited Filmrow to begin

initial stages in the exploitation campaign

for his new picture. "Zulu." which

will have its first screening in this country

in New York Monday il6i. A group of

Boston and New Haven exhibitors, headed

by Joe Wolf, manager of Embassy's Boston

office, and Hatton Taylor, sales director,

will make the New York trip to see the

picture. Indications are that the world





Save Corban

^^ ^^^^^^






hoppers Help Build


llontreal Aliendance

MONTREAI^Helped by an increasing

amber of women shoppers at the leading

partment stores for Christmas season,

e first-run theatres on St. Catherine

reet especially had good boxoffice rellts.

The programs, mainly consisting of

jldovers, were attractive to thousands of

ontreal movie fans.

juette— Cleopofro (20th-Fox), 24fh wk .

enue We Joined the Novy (Seven Arts),


4th wk

.... Good

ipitol— (Stage presentation) Stop the World

Wont to Get Of f No Report



Le Doulos (The Finger Man)




lemo pioce Vi'lie Marie Women ot the World

nth wk


irvol Theatre (Red Room) Lawrence of Arabia



Mutiny on the Bounty

Theatre (Salle Doree)


^(MGM), 2nd wk


The Best of Cinerama (Cinerama)


Jnd wk Good

Mutiny on the Bounty (MGM),

2nd wk Good

—The V.I.P.s (MGM), 3rd wk Excellent

Irmo Lo Douce (UA), 9th wk

55 Doys ot Peking (AA), 5th wk





estmount The Condemned of Altona (20th-Fox),

3.rd wk Good

Cleopatra' Holds Steady 120 Pace

Toronto Christmas Shopping


TORONTO—Most theatres were con-

Sint with holdover programs in the preil

hristmas season during which the Uni-


>jsity maintained its healthy pace

jainst the shopping diversion with "Cleoitra"

in the 24th week of its outstand-

'ig engagement. The Odeon Carlton was


,osed for installation of a single-lens

inerama projection system and it was

So interesting to note that "The Small

'orld of Sammy Lee" went into the Upiwn

after a week at Loew's in November.

fter a long run, "How the West Was Won"

as about to bow out at the Eglinton,

(Average Is 100)

How the West Wos Won (MGMniariCineromo),


36th wk TOO

Tjllywood Bitter Harvest (20th-Fox), 2nd wk 100

^land The Mouse on the Moon (Lopert),

3rd wk 100

.|iperial Fun in Acopulco (Para), 2nd wk 105

• iiew's The Wheeler Dealers (MGM), 3rd wk 100

Ivoli An Evening With the Royal Ballet

;i20th-Fox), 3rd wk 100


iwne—8i/i (IFD), 5th wk .•.-. ... 100

iiversity—Cleopatra (20th-Fox), 24th wk 120

Mown The Small World of Sammy Lee

(Seven Arts) 1 00

^lood Attendance Continues

it Vancouver Theatres

VANCOUVER — Pour of the six first-

!m programs proved very attractive to

mcouver theatregoers, enough so that

lOd" ratings went up at the Capitol,

in, Strand and Vogue theatres.

ol— Under the Yum Yum Tree (Col),

2nd wk Good

deon Lawrence of Arabia (Col), 37th wk Good

I'pheum The Young Racers (Astral) Foir

Jonley Cleopatra (20th-Fox), 23rd wk Averoge

Windjammer (Cinerama), reissue,


l3V« 3rd wk Good

Irma La Douce (UA), 8th wk ....Good


iiorror Musical to MDC

lOm Western Edition

HOLLYWOOD—"The Incredibly Strange

. I'reatures," Morgan Steckler's Eastman

I''^ 'olor production discribed as the first

ihorror musical," has been acquired for exilusive

foreign distribution by Manson Distributing

Corp., headed by Edmund Gojdjiian.

Liberal, New Censorship

Faces Gantlet in Quebec

MONTREAL—The virtual revolution of

motion picture philosophy in Quebec censorship,

which has taken place with the

change in provincial administration at

Quebec City, has proved an immense boon

to theatres and the film industry in general.

Unquestionably, the change has

brought a bountiful increase in boxoffice

grosses as the entertainment-seeking public

respond to the more enlightened attitude

toward screen fare.

However, the new, beneficial attitude of

liberal-minded, competent censors—that a

film should be approved as is or not at all

—has no legal support in provincial law, a

situation which the legislature, expected

to convene at Quebec City in January, is

scheduled to remedy.


The gains, arrived at very slowly and

with great difficulty, probably will not be reversed

when a new film code is enacted.

This is the opinion of Jacob Siskind,

writing in the Montreal Star, who comments:

"There was a time in this province

when film censors were required by custom,

if not by law, to watch a motion picture

with one eye on the screen and the

other on the scenario. Offending sentences

were marked—often it was merely a word

or syllable—and then the copy was sent

to a technician who merely excised the

designated frames, or scarred the soundtrac'.i

so that the words were unintelligible.

"This is what happened to such films as

The Apartment' which were considered

shockers three years ago, but which are

hardly likely to stir an eyelash today. In

fact this film was held up for the better

part of a year before being released in this

area, even after it had been suitably


"There was another film some years

back, 'But Not for Me' which posed even

sillier problems. Because of deletions in

the soundtrack, done so skilfully that they

could not be detected, it was impossible to

identify the relationships of the various



"And still further in the past there was a

time when moviegoers were permitted to

see an assassin fire a bullet but were not

allowed to hear the shot.

"All this has been changed—or is in the

process of being changed—and about time


"Censorship has always been a touchy

subject. Those who have grown up to believe

that freedom of expression is a natui'al

right are essentially opposed to it. Certainly

if censorship were to be applied rigorously

there would be little opportunity for

splinter movements to be heard crying out

against the vast majority.

"It is part of the North American heritage

that we find almost any kind of censorship

offensive. And yet the battle

against it still rages in many fields.

"There can be no question that the

young must be protected from themselves

and from subversive elements. The members

of the present (Quebec) censorship

board realize this all too clearly.

"There are things that young people

should not see, things they are not strong

enough to see, in the words of one member

of the censors board. And it is their

lack of maturity that is the deciding factor.

It is not only a question of morality but

also and primarily of maturity. At the

present time the only law on the books says

that people 16 and over can see anything

that is shown in a theatre.


"When you say 16, that really means 14.

L-.ttle girls set themselves up in a beehive

hairdo and waltz right in. They look like

18. You can't tell what age they are."

"This law has been in existence since

1925, and it is really inadequate for the

present day.

"As far as the present members of the

film board are concerned, our opinion is

that adults have a right to choose the pictures

they want to see. Children must be

protected, but adults old enough to vote,

or serve in the armed forces to defend their

country are surely mature enough to choose

their entertainment."

A report on film censorship and other

questions relating to the movies will be

presented soon to the provincial cabinet

that makes certain recommendations about

the classification of films. Motion pictures

could be separated into several categories.

A first group would be that from 6 to 14,

another from 14 to 18 and the rest, 18 and



While there may be some haggling over

the last limit—some people prefer a 21-

year limit to an 18-year top—this system of

classification is basically sound. At least

that has been the feeling of censorship

boards in other parts of the civilized world.

Some people feel, and these are mostly

filmmakers, that there is really no need

for censorship at aU. That the laws of the

land—on libel and on inciting to riot, for

example—should be applied to fOms as to

other media of communication. Films

should not be singled out for special treatment.

This is a view held widely in Britain,

for example.

This is of coui-se also a form of censorship.

But a decision based on these laws

would have to be arrived at openly and be

proved to the satisfaction of a judge or

magistrate. It has been noted frequently

that one of the greatest objections to film

censorship is that it takes place privately,

(Continued on next page)

iOXOFFICE : : December 16, 1863


. . The

. . Exhibitors


H red carpet screening was held at the

Westmount Theati-e Wednesday t4>

for "Seven Days in May," scheduled to be

shown here soon. Romeo Goudreau, manager

for Paramount, was host for the

press, radio and television people as well

as a great number of film Industry people

and their friends. "May." starring Burt

Lancaster. Predric March and Kirk Douglas,

was exceedingly well i-eceived by the

more than 1.500 persons who attended.

Romain Lussier, owner of the Capitol

Theatre of St. Remi. has purchased the

Bijou Cinema of Napierville. and is renovating

it into a "brand new cinema theatre"

Jimmy Pearson, formerly with

. . . 20th-Pox. died recently and was bui-ied

at Richmond. Que., his birthplace. He retn-ed

from the industry a few years back.

Morris Krushen. an ex-Montrealer. was

here on exploitation w'ork for "The Greatest

Story Ever Told." even though the

production is not due to open for a year

or so . Laurentian ski zone agency

presented at the Mount Royal High School

Auditorium. Warren Miller's "The Sound

of Skiing." Proceeds of the film will finance

Canada's ski team in the winter

Olympic games at Innsbruck January 29

Warner Bros.' "Les

to February 9 . . .

Liaisons Coupables" and "Le Verdict" were

reported "outstanding boxoffice successes"

at the Champlain. Cremazie and Beaubien


France Film's St. Denis Theatre had

good crowds with its double bill consisting

of "L'Oell du Monocle," starring Paul

Maurisse and "Le Pirate de I'Epervier

Noir" starring Mijanou Bardot . . Seats


at the Palace Theatre here are being replaced

by modern comfort models. Larger

than the old ones, the new seats number


Kirk Douglas, w'ho portrayed Van Gogh

in "Lust for Life," will be one of the exhibitors

of Picasso paintings at the Montreal

Museum of Fine Arts February 27

to March 31. Other private lenders include

Lady Christable Aberconway of England

. seen on the Film Row:

J. Massicotte of the Palace at Granby;

Mrs. Rheault of the Rheo of St. Tite; Bob

Johnson of the Huntingdon Theatre, Huntingdon,

and H. Masse of the Opera-House,


Theatre Network Television, Inc., has

installed an Eidophor closed-circuit, largescreen

television projector for the Montreal

Alouettes in the auditorium of the

Place des Arts, Montreal's multi-million

dollar version of New York's Lincoln Center.

Nathan L. Halpern, TNT president,

Prompt theatre service from



Complete projection &

sound equipmeats

Replacement parts always on hand


4810 Saint Dcnii Street Montreal 34, Qua.

Phone: 842-«762

said the Alouettes. one of Canada's top.

professional football clubs, purchased the

Eidophor to televise its future games to

the paying public at the auditorium. Its

home games in Montreal usually play to

sold-out stadiums. The screen is 40x30 feet

and the throw distance of the Eidophor is

167 feet.

Tom Dowbiggin Dies;

Paramounler 41 Yrs.

MONTREAL—Thomas F. "Tom" Dowbiggin

died at the age of 69 at the Royal

Victoria Hospital here Sunday il) after

an illness of only a few days.

Dowbiggin, a member of the Motion Picture

Pioneers (Quebec division), worked

about all of his adult life in the film industry.

He started his career with Paramount

Pictm-es in 1922 as sales representative.

In April 1941, he was promoted

to local manager and he occupied this position

until 1955. In that year he suffered

a heart attack, and took a sick leave.

Later his health forced him to retire. He

then decided to move to Lancaster, Ont.

His wife died several years ago. He was

the father of Mildred, Tom and Ted Dowbiggin.

Dowbiggin was a very popular figure

among his colleagues of the film industry

and a great number of them attended the

funeral on the 4th.

Liberal, New Censorship

Faces Gantlet in Quebec

(Continued from preceding page)

that no reasons are publicly argued and

that there is no ti-ue form of appeal.

Once it is agreed that films for children

must be checked carefully, many intelligent

individuals argue that films for adults

should face the risk of prosecution for obscenity

or defamation of character, or the


There is that other problem here in

Quebec. As yet there is no legislation to

define the role of the censor. At the present

time, it is fortunate that the makeup

of the board is liberal. All of the members

are people of catholic taste—people who

are eminently qualified for their posts.

They have no axes to grind. They are willing

and competent to judge films on their

merit. But this is a fortuitous circumstance.

There is no guarantee, without the

existence of a clearly defined law, that this

situation will continue.

The sooner the Quebec legislature gets

around to definitely stipulate, by law,

classification of films, by age groups, the

better for everyone concerned—the filmmakers,

the exhibitors, the censors, and

most important of all the general public.

This is an age of enlightenment. More evidence

of this fact in an area that has been

in the dark too long would be greatly


Schedules Conn. Premiere

From New England Edition

HARTFORD—Paramount's "Who's Been

Sleeping in My Bed?" will have its Connecticut

premiere New Year's Eve at the

AB-PT Allyn.

Quebec Film Agenc]

Up to Independents

MONTREAL — The fate of the ef:

being made by Quebec Allied Theatr

Industries to set up a distribution age

to obtain more economical film ren

lies in the hands of independent exh


Circuit operators in Quebec have cc

through with assurances they will subsci

$75,000 of the required capital. So

only 52 independent theatre owners h

pledged to become shareholders. Thli

short of the $75,000 required from


Directors, at their recent meeting,

ported Gaston H. Theroux, presldi

"seriously reconsidered the project

due to the vital importance for exhibit

to enter this field and protect their

terests, recommended that the organl

tion period be extended until the end


"This gives the independent exhibit

a last chance to join," Theroux said,

many occasions in the past, independi

exhibitors have blamed the association

not taking any action against high f

rentals. The association has taken a st)

and it's now up to you to prove that

are serious by giving your financial s

port to a project that will provide

with better terms, and also enable

to have some control over the sale:

features to television.

"This is definitely the last call . . . f

can we continue to blame the film

tributors for not doing anything a1

their (rental) policies if we have

enough courage to do anything ourseh

Theroux armounced the anniial meet

of Quebec Allied has been postponed

the end of January due to the delay'

the distribution agency project. The

will be announced later.

Under the heading of a bit of ad'

The Quebec Allied bulletin to meml

points out that "verbal promises" are

vfalid in film deals; "therefore, if you

not agree with the terms and conditi

set forth in the contract, you have

one thing to do—don't sign."

He concludes: "To be successful, be

showmen, get to know your business

make sure your features are properly

moted. Then you won't have to pay

distributors to do your job and you

be in a position to obtain better deal

The addition of 13 new theatres as mi

bers of Quebec Allied was announced

the Metro in Berthierville, Royal in Di

monville, Joliette in Joliette, Palace

National in Grand'Mere, Labelle in Lai

Lambton in Lambton, Royal in Loi

ville, Francais in La Sarre, Royal in

Germaine, Georges at Sayabec and

Marcel and Strand in Val d'Or.

RKO Alden Reopened

From Eastern Edition

NEW YORK—After extensive refurbll

ings, the RKO Alden Theatre, Jamaica, i

opened Friday evening (6). The borouij

president of Queens cut the gold ribbl

and a 75-piece band performed on staft

Renovations consisted of a new marqu(|(

a new bronze boxoffice, new display cas(t

mosaic tile walls, a terrazzo floor runniint

from the vestibule to the lobby entranf lUj

and a tile floor across the lobby.


BOXOFFICE :: December 16, 19*|






the Doomed Virgins'.

SEE The parade of the Doo

SEE The orgy of the seven Tortures, ^y,


The battling

Slave Galleons.


SEE Race of the

Golden Cnariois.


The burning

of Babylon'












PltRRE BRICE-ALAN ST EL ^0 "^ .^,_,.^^^ ^,3,^,0



FACT YOUR JhnanlaarL^W^ Jj/iiannaiiu/ial





S800 Monkland Are.




162 Union St.



435 Berry Street



708 Eighth Ave. W.




2182 W. 12t1i Are.


. . The

. . For

. . The

. .

. . The

. . Curly

. . The

. . Ivan

. . "The

. . Lloyd



gy a vote of 14 to 9. the city council rejected

a motion by alderman Murray

Heit to permit the holding of commercial

sports on Sundays but alderman Ralph

St. Germain insisted that the question be

brought up again at a council session in

January. The decision did not affect Sunday

shows in local theati-es under a bylaw

which was approved a year ago . . . Manager

Frank Gallop of the independent

Centre downtown has revived organ recitals

each evening between sci'een features.

The artist at the keyboard is Kay

Dcnison. well-known local musician.

Casey Swedlove of the Linden usually

features a German-language film program

on Sundays, afternoon and night, but

for a change of pace last weekend he

presented an all-French screen bill for

the one day . the 31st anniversary

of the Mayfair. a 640-seat house in the

south side. F. G. Robertson booked a

special program for the week consisting

of "Come Blow Your Horn" and "The

Courtship of Eddie's Father." The public

response was excellent.

With the arrival of blizzards. Ben Freedman

decided to call it a season for the

Auto-Sky Drive-In. One auto theatre continues

to operate here, the recently opened

Odeon Queensway which is teamed with

two roofed houses, the Somerset and Odeon

Elmdale . engagement of "Ii'ma La

Douce" at the Elgin finally came to an

end in its 13th week and Manager Ernie

Warren brought in "In the French Style."

for which attendance is restricted to persons

18 years of age and over.

The Council of Government announced a

grant of $20,000 to the festival company

at Stratford, which closed its 1963 season

with a deficit. With the remodeling of

the Avon Theatre at Stratford, it is expected

the company will include an International

Film Festival next summer

after a lapse of two years . . For the free


film show Saturday morning for juveniles,

the National Museum of Canada presented

a program of pictures from Australia, India

and other countries under the sponsorship

of the Royal Commonwealth Society.

are closed temporarily, the big Carlton

fir a new Cinerama Installation and the

Savoy for renovations, while the Odeon

Dufferin Drive-In will reopen after in-car

heaters are installed.

Elizabeth Taylor and Richard Burton

announced in Mexico City that they plan

to live for five weeks in Toronto starting

in January while Burton rehearses for

"Hamlet." which will open at the O'Keefo

Centre in February . S. Posen,

Room 910. 21 Dundas Sq.. Toronto 1, has

issued a call for reservations for the 23rd

annual meeting of the Canadian Picture

Pioneers January 15 at the Park Plaza.

Posen. committee chairman, said it would

be the best CPP meeting yet.

The Variety Club has received a number

of donations for the Variety Village fund,

including $1,200 from checking room fees

at Winco restaurants. $815 from Molson's

Brewery for parking lot rentals, and $500

raised by Odeon theatres in Hamilton . . .

William Tod. manager for Astral Films

here, now has a special assistant, newly

appointed Peter Wertelecky, previously

with Biltmore Theatres.

Bennet Fode of the New Yorker Cinema

denied a report that the Ontario Board of

Censors had made deletions in his current

feature, "My Life to Live," pointing out

that no cuts from pictures playing at the

theatre during the past year had been

done by the board . Park in north

Toronto was used Sunday night by the

National Film Board for the screening of

a group of its pictures for invited guests.

The Park is a unit of Nat Taylor's 20th

Century Theatres.

Win Barron, Robert Lester, Robert E.

Myers and Paul Johnston are new mem-'

bers of the 1964 crew. Chief Barker

George Altman did not stand for re-election

. . . The Odeon Palace in Hamilton had

two stage performances, a Sunday night

concert of the Hamilton Philharmonic orchestra

and a presentation of the Royal

Winnipeg Ballet Tuesday evening . . . The

Capitol in Hamilton has held "Lawrence

of Arabia" for a fifth week, at $1.75 top.

The Imperial had good houses at matinee

and night performances of "Kim"

Thursday (5) in its series of World Heritage



The chief provincial censor supported

theatre managers of Victoria

vehemently denied charges made by

Victoria PTA that they were allow

youngsters to see restricted pictures. U

tin Cave. FPC manager there, commei

that the PTA would do well to set u

program to educate its members regard

the provincial censorship law.

John Dobni of the Capitol in Kinden

was elected president of the new In

pendent Theatres Ass'n of Saskatchew

organized to take the place of the Mot

Picture Exhibitors Ass'n headed by I

lard Gunn of Regina. Frank Beatty

the Kerrobert was elected a director

The father of Sydney Fi-eedman, Stu

Theatre manager here, was in a satisf

tory condition after surgery.

Margaret Gillen, cashier at the I

pheum, went to Toronto where her fatl

suffered a heart attack .


tages, projectionist at the Studio, {

Hank Leslie and Chet Watson of the













Idea for Extra Revenue

Group Sales^ a Reserved-Seat Standby,

Could Work on Any Broad-Appeal Film

Group sales, which have been developed

as a highly profitable arm of long-run

roadshow engagements, could be adapted

by any exhibitor to increase revenue on

family-type or broad appeal pictures.

This interesting suggestion comes from

Frank Upton, Cinerama division manager

at Detroit, who with coworkers M. A. Russo,

William McLaughlin and Eugene Grew at

the Detroit Cinerama Music Hall Theatre

developed a group sales program which

poured almost $150,000 into the theatre

till in ten months.


The Music Hall's sales program is divided

into two categories, adult and youth.

The youth program is sold through the

local school systems. Special performances

are scheduled for the schools both

at midweek and on Saturdays—at 10 a.m.

midweek and 9 on Saturdays. The midweek

performances are usually held on

Wednesday and/or Thui'sday as these are

the days most desired by the schools. Scouting

groups, 4-H clubs and schools from

distant points prefer the Saturday morning

shows. As these showings are special

and are in addition to the regular performances,

a special student price of 90

cents is charged for both students and



The selling of the student shows is accomplished

in two phases. At the opening

of an attraction, all school systems—the

superintendents and the principals—are

notified of the opening dates and of the

dates of the first student showings.

(Shows are not held on a regular schedule.

Rather a few are scheduled at first

and these are allowed to snowball. As the

demand increases, additional shows are

BOXOFFICE Showmandiser :: Dec. 16, 1963

set. This insures the theatre that there

will be a demand for tickets to all such

shows and they will all be profitable).

When the attraction opens, the superintendents

and/or the principals are invited

as guests of the theatre to a special preview

showing in advance of the official

opening. Once the pictm-e is opened, the

teaching sisters of the parochial school

system are invited to a special "teaching

sisters performance" on a Saturday morning

as guests of the theatre. The invitation

to the nims is extended through the

archdiocesan superintendent of schools.

"The second phase of this program commences

as soon as notification has been

sent to the school systems. This phase is

a "door-knocking" campaign by the group

sales staff. Each and every school in Detroit's

tricounty area is visited personally.

The group salesman talks to the principals,

explaining the student program, fui-nishing

him with data on the attraction, and

The Music Hall program was submitted

in the recent Allied of Michigan Showman

of the Year Competition.

"While it is true that Cinerama is a

long-run, reserved-seat attraction," Upton

contends, "we believe that our program

can be adopted by any theatre under the

right conditions. These conditions are:

A clean, well-run theatre.

with enough bulletins anouncing the youth

An attraction suitable to a particular


bulletin for every child approach takes a

show for every child in his school. This

A booking: three or four weeks in lot of work off the teachers as the child

advance of playdate.

takes the bulletin home to the parents.

This also gets advertising into the home.


All seats for these performances are unreserved

but only capacity is sold. When

a group decides to come, they phone the

theatre and "x" number of tickets are reserved

for them. They must be paid before

the date of performance.

Dui-ing the ten months, the Music Hall

played two attractions, "The Wonderful

World of the Brothers Grimm" and "How

the West Was Won." During 31 weeks of

"Wonderful World" 36 youth shows were

held for 35,945 persons. The boxoffice net

was $32,350. Dui-ing the first 15 weeks of

"How the West Was Won," 36,078 people

paid $32,110 for 32 performances. For the

two pictures combined, the group sales

department sold 72,023 tickets to 68 youth

shows. This added up to an additional

$64,460 at the boxoffice.

Upton emphasizes a regular theatre can

follow the same format by booking a suitable

picture three or foui- weeks in advance

"as we have found that the schools

are interested in seeing that their students

attend good entertainment events."

"Adult groups are sold in much the

— 197 —

Motion picture people hope for good reviews but they

don't expect critics to agree with them on film

evaluations all the time, by any means. So when a

good review does come along, they are grateful, as

was William Katzky, manager of the Fine Arts Theatre

in Beverly Hills, Calif., when Philip K. Scheuer,

motion picture editor of the

Los Angeles Times, wrote

a thought-provoking and analytical review on "Lord

of Flies." Katzky used Scheuer's review as a major

handle for his promotion, calling attention to it by

a lobby display, by quotes in an ad and on the

theatre marquee, as is seen above. Peter Lotsis of

National General Corp. reports "Lord of Flies" did

smash business at the Fine Arts.

same maimer," he relates. "The effort is

just as intense because each group means

additional revenue at the boxoffice. In the

past ten months, 711 adult groups numbering

34,776 persons have added $83,012

to the gross of the theatre.

"At the opening of an attraction, all

organization heads of chairmen must talk

to the membership before giving a definite



"Types of organizations solicited include

calls on all group contacts and potential

groups. Sometimes it takes more than one

call to 'cement' a sale. Many times, the

known groups are contacted by mail. Heads

of many of these organizations are invited

to the special preview performances. The

group sales staff takes to the field making

industries, large and small (for employes

shows, for the use of tickets as incentive

prizes, or as Christmas presents ^ service

clubs and religious groups (for benefit

fund raising performances), women's

groups, social clubs, newspapers (for carrier

excursions), ethnic groups, labor

unions, banks and insurance companies

(Continued on next page)


: Dec.


Pete Stewart, manager of the P\'ew Theatre, Baltimore. His Birdie Fan Club, which

he orgatiized four weeks in advance with the cooperation of radio station, produced

top puhlicity for "Bye Bye Birdie" on the streets, at the theatre and on

the air.

Thor Hai.sciiii.I), Armslronp Theatres, Toledo, Ohio. Cited for liis well-organized

and promoted "beach parties" at three drive-ins and one indoor theatre in behalf

of "Beach Party."

John Bishop, manager of the Stanton Theatre, Baltimore. Featured ten-minute "Peep

Show." using "Women of the World" trailer, charging an admission of ten cents.

Everett T. Hughes, manager oj the Mi.ssouri Theatre, St. Joseph, Mo. This showman

is honored for the civic salute he organized for Congressional Medal of Honor

war hero, from nearby Ft. Leavenworth, Kas., as part of his formal premiere of

"The Longest Day."

J. P. Harrison, manager of the Campus Theatre, Denton, Tex. Cited for his "dream

stunt"—a hound yapping at a coon in a tree, both live, with sound tape blaring

out fierce barking and howls, plus plugs for "Savage Sam," all on a flatbed

truck trailer.

Hugh and S.\Rah Thomas, oivncrs oj the Grove Theatre at Upland, between Los Angeles

and San Bernardino. Literally—their children help in the operation—and

in ads and other promotion this theatre couple has promoted the Grove Theatre

as a family operation.

William Risener, manager of the Inwood Theatre, Dallas. He originated the Most

Valuable Mustang poll, now in its second year, to obtain valuable off-the-amusement-page

publicity. Patrons pick the most valuable player on the Southern

Methodist Lniversity football team.

Jack Cane, manager of the Spanish-language Alameda Theatre in San Antonio. For

his striking outfront display on "El Camino de la Horca."

Bob Walter, manager oj the Tristate Drive-In, Joplin, Mo. Panic Button board prize

giveaway gadget.

Kingdom Brown, manager of the Trans-Lux Krim Theatre, Detroit. His intensive

radio blastoff in behalf of a reissue, "Fantasia," kept the boxoffice busy.

Roy Hill, advertising-publicity director for Fox Midwest Theatres, and Dick Conley,

district manager, Kansas City. For their "mideast premiere campaign" in behalf

of "Lilies of the Field."

Group Sales Could Help Any Theatre . .

'Continued from preceding page)


for employe shows*, department stores,

groceries, dairies, fraternal organizations

and high schools On many cases, the high

school student is too sophisticated to attend

an early morning youth show and would

prefer to attend a regular performance'.

"Like the youth shows, adult groups can

be sold by the regular theatre. The picture

must be appropriate for the particular

group and the theatre must be able to give

them three or four weeks to plan their

outing and sell their tickets, thus neces-

^ating a booking three or four weeks in


'.Ve believe that two points are essential

in our group sales program. They are

personal contact and service. Only personal

contact will insure any degree of

success. The groups must be given every

possible service. Sufficient quantities of

publicity material must be available to

them and they must be assured of preferential

treatment at the theatre.

'Soldier in Rain' Tiein

A national "Soldier in the Rain" tiein has

been arranged by Pepsi-Cola and Allied

Artists coinciding with the Jackie Gleason-

Steve McQueen starrer openings in key


'Wheeler Dealer' Trip

Sponsored by Big Store

Joe Garvey, manager of Schine's Granada

at Buffalo, and Norman Pader, MGM

publicist, literally started with the title

of "The Wheeler Dealers," and came up

with a wheeler dealer shopping day and

a wheeler dealer cress-country trip!

The trip, all expenses paid for two, was

a flight by American Airlines to the Ambassador

Hotel in Los Angeles, a night

at the Cocoanut Grove, and the works

plus a trip through the MGM studio! The

big prize was sponsored by Battler's department

store, with distribution of 100,-

000 "Wheeler Dealer" coupons to customers.

Sattler's came through with several

good-sized newspaper ads, including two

headline strips, plus a color ad in the

News tabloid section of November 20th.

Five hundred cards were circulated

thi'oughout all of the Sattler stores and

in display windows. Frequent announcements

were used on the store's public address

system. A tiein with WGR-T'V and

Sattler's resulted in many gratis plugs.

Sears sponsored a Wheeler Dealer Day,

with coupons running for four days in

the Buffalo Evening News and Courier-

Express. This promotion included these

prizes: services of a housemaid for a day,

a limousine for a day, dinner for two, a

night for the winning family at the theatre,

and a shopping trip through Sears,

with gift certificates given by the merchant.

Pader addressed a group at the University

of Buffalo on moviemaking, which was

given generous coverage by the Evening

News. A special screening was held in the

motion picture operators screening room

for area stock brokers, and a second one

for the press, radio, TV and store personnel.

Fifteen truck banners were used by Empire

State News Co. on the promotion of

pocketbook editions. The same company

aided in the distribution of window cards

to all bookstores. The Courier-Express came

through with a story in pictures in the

Sunday roto section of November 18.

The Adam, Meldrum & Anderson gave a

display in the towel department of their

Main street store.

Special windows were promoted in music

stores, Woolworths, the Goetz floral shop

and other spots.

The W. T. Grant downtown store put

in an abstract painting display, which

was covered by local art critics.

Mistake in Spelling But

Capital Is Made of It

Lee C. Prescott had the printer make up

100 directional arrows reading, "This Way

to Sodom and Gomorrah," and more than

half were off the press before it was

noticed that there was an incorrect spelling,

"Gommorah." But rather than scrap

them, Prescott, manager of the Odeon

Theatre, in Bury, England, had the local

newspaper run a story that the Odeon manager

invited the people of Bury to spot the

"deliberate" mistake in certain advertising

for "Sodom and Gomorrah." This brought

more attention to the film than ever.

A sturdy staffer dressed in tunic and

sandals of the time of the film proved to

be an excellent ballyhoo.

— 198 BOXOFFICE Showmandiser :

16, 1963

Charles Stokes, manager of the Plaza Theatre in

Patchogue, L.I., Shirley MacLoine and ossistant Don


Star on Quick Notice So

Manager Gets on Phone

star visits at the Plaza in Patchogue,

L.I., like most theatres over the country,

are something to pray for, but they rarely

ever take place. Then it finally happened!

Shirley MacLaine was to stop at the Plaza

on a quick tour of Long Island in behalf

of "Two for the Seesaw"; it was an afternoon

date only two days away. Charles

Stokes, manager, had to hustle—matinees

are scanty, to put it mildly, at the Plaza.

He got on the phone, called the heads of

all the groups he knew and asked them to

help get the word aroimd to come to the

Plaza and see Shirley on Friday afternoon.

A department store put up a poster on the

appearance, and the advertising manager

promised to show up with some colleagues.

Stokes got radio station WPAC to come

over for a tape-recording. The result wEis

a lobby full of people (90 per cent women)

when Shirley showed up, and she received

a rousing welcome.

An artistic usher, Bill Schreiber, did a

full-length oil painting on white cartridge

paper from a glossy of Shirley and Bob

Mitchum sitting together on a seesaw.

This was cut out and pasted on heavy

cardboard and put on a seesaw in the

lobby made up of a shelf from the boiler

room and a couple of empty milk boxes

covered with white paper.

Wiggery on Tour

A part of the promotion for "Gidget

Goes to Rome" in New Orleans was wiggei-y,

or the art of making up wigs. The

36 wigs taken on a U. S. torn- in behalf of

the film, by Prince Giovanni Borghese, director

of Italwig, manufacturer of wigs,

and his hairstylist Aldo, were displayed to

New Orleanans at the Virginia Marinello

beauty school and Kreeger's department

store. Newspaper ads, TV and radio spots

invited the public to meet the prince and

see the expensive wigs. Cindy Carol, the

film's star, also was in town for the showing

at the Saenger Theatre.

Big Days for 'Day'

"The Longest Day" brought just about

the most promotion activity ever seen

around Manos Theatres' Elm Lane and

Skyway drive-ins at Coshocton and Malvern,

Ohio. An Army unit at Newark, Ohio,

maintained 24 trucks and two armored

jeeps at the Elm Lane for ten days, while

the military unit at Canton supplied two

trucks, two jeeps and a 15 -ton howitzer for

promotional activities at the Skyway.

Subrun Thrives on Under-16 20c Matinees;

Bad Boy Shifts From Sex to Family Films!

Two Columbus exhibitors and one from

Toledo were the "showmanship stars" of

the concluding session of the two-day

27th annual convention of the recent Independent

Theatre Owners of Ohio at the


Bernard Ginley, manager of the downtown

subsequent-run Southern in Columbus

for the past 18 years; Jerry Knight,

operator of the Drexel in the Columbus

suburb of Bexley and Andy Anderson,

operator of Toledo's Colony, told delegates

how they have worked successful promotions.

Ginley, who won a citation a few weeks

ago from the Ohio Federation of Women's

Clubs for his contribution to children's

entertainment, described the setup of his

summertime program of reduced admissions

for children under 16. Incidentally, the low

admission rates have been in effect at

the Southern for the past 16 years.


From the second Monday in June until

the Saturday before Labor Day Ginley

has a 20-cent admission at weekday matinees.

"I'd rather have a full theatre at

20 cents than a partially filled house at

higher rates," he said. Actually, many

adults come with children at the matinees

and pay regular adult rates.

Ginley promotes the summer schedule

with heralds, window cards and by giving

an assortment of prizes, from autographed

star photos to TV sets. He said

he is now getting a second generation of

patrons. Ginley's success is remarkable

since some 12,000 persons in his district

had to move away because of lu-ban renewal.

"I don't think this promotion is out of

the ordinary," said Ginley, "but it has paid

off and is one of principal reasons why

we're still in business."

Knight, who took over operation of the

Drexel after trying a sex film policy at

another Columbus neighborhood house, said

he has had success in changing his image

by stressing club promotions.


"I was known as the bad boy of Columbus

exhibition," smiled Knight. "Members

of women's organizations, the PTA

and others wouldn't talk to me as long as

I operated the sex film policy. Then I

became convinced family-type films would

pay off with proper promotion."

He updated the Drexel, opposite Capital

University, a Lutheran institution and began

selling the idea of club promotions.

He has the club members do all the work,

he says. They are able to get publicity

in churches, schools, etc., where it's difficult

for a theatre operator to go, he said.

He said one organization raised $1,000 via

showings at the Drexel.

Knight said his biggest goodwill builder

has been the MGM 'World Heritage series.

He said it's important "to make yourself

available for speaking dates to clubs and

other groups" and always to speak optimistically

about the movies.

"People don't like a loser," he observed.

"Talk up—never talk down and you'll find

you're the most popular man on Main


Anderson said he has had gratifying

success from his promotion of special evening

shows which he calls "Command

Performance." He got a list of some two

dozen films of the past which would be

available for reruns from exchanges. He

listed the films in the lobby and printed

5,000 ballots for patron voting for the

six most popular features.

Names, addresses and phone numbers

were written on the ballots. He called

those who had voted for the winning six

films and told them when the winners

would be shown. He contacted factories,

schools, PTA and cultural groups, bought

radio spots, newspaper ads and made up

special trailers. In a radio tieup, he gave

25 tickets in a tune-identification contest.

Warner Bros. Is Offering

Weekend in Palm Springs

A free weekend for two in Palm Springs,

Calif., will be awarded by Warner Bros, to

the exhibitor putting on "the strongest

and most ingenious" campaign for "Palm

Springs Weekend." The contest is open to

all exhibitors showing the film. The campaign

books arc to be sent to "Campaign

Plan Manager, Warner Bros., 666 Fifth

Ave., New York, 10019."



. . Starting,

. . The


Back in Promotion After Eight Years Outside

Animated Stripper' Display Sells Tickets

For R.B. Mann. Now With McLendon Circuit

Absent from the pages of Boxoffice

Showmandiser for more than ten years has

been Ralph B. Mann, whose fine showmanship

at the Momoe Theatre in Monroeville.

Ala., won two Boxoffice Citations of Honor

back in 1951 and 1952.

Now a note comes from him. via our correspondent

at New Orleans, tliat he is back

in the theatre business—he "got out" for

eight years—at Andalusia, Ala., as district

manager for Fred T. McLendon Theatres.

And true showman that he is, he sends

along details of a promotion he arranged

on "The Stripper" at Martin Theatre there.

The cutout at right was made from a

24-sheet and stands ten feet tall. The right

leg was cut at the knee and a small electric

motor was mounted in the back to cause

the curvaceous lady to kick that leg. In

addition. Mann reports, the eyes of the

man to the left (unfortunately barely

visible in the photo* were cut out and red

Christmas lights, with eyeballs painted on,

were inserted in the eyeholes and timed

so that when the lady kicked her leg. the

red bloodshot eyes would flash off and on.

Real balloons were fastened to the front

of the cutout, and a small fan, concealed

behind the cutout, directed a flow of air at

them, causing attention-getting action.

In addition. Mann had special giveaways

made up on 9x2-inch heavy offset text. On

one side was a still of the stripper with

balloons, similar to the big cutout, with this


"Think This Side Is Something? If You

Really Want to See Something LOOK ON

She kicks, too . . . And


man with bleary eyes looks on.


On the other side was:

"You'll SEE . Story of a Girl and

the Men Who Led Her to Become THE



etc." These were

passed out over town, and Mann says they

had everyone talking about the film!

By the way, the live model in the above

picture is Miss Jan Sanders.

Full Treatment Lines Up Patrons to 'Sodom'

"Sodom and Gomorrah" was given as

near a 100 per cent coverage as practically

possible in the Gaumont Theatre area in

the industrial city of Derby, England, by

Manager H. Bedford, and the Bible-based

spectacle went on to set a new Sunday

house record.

Bedford's campaign ranged from a

safety slogan tieup on traffic light posts to

announcements at a big football game,

notices on factory bulletin boards to a

whispering campaign by staffers.

The 15x4-inch stickers on traffic standards

read: "Look both ways before crossing

and live to see the film of the year,

etc. ."

. .

Colored brochures were placed in the

waiting rooms of dentists and doctors, and

colored stickers obtained from the Odeon

publicity department were attached to

shop doors.

Arrangements had been made to show

the 16mm trailer at the Rolls Royce plant

but at the last minute no trailer was


Bedford himself made a number of

phone calls the day before opening to residences

taken ad lib from the telephone directory

covering each section of town.

Banners were put on delivery trucks and

vans. A dance studio put on a "Sodom and

Gomorrah" ball, with passes as prizes.

Arrow directional signs were pasted up

around downtown pointing to "Sodom and

Gomorrah" and the Odeon.

A sandwichman delivered 1,000 "Travel

Visa: To Sodom & Gomorrah .

. . Gaumont

Derby" cards < approximately 3y2x2y2,

printed both sides). Another 1,000, 31/2x4-

inch cards were rubber-stamped "To the

Occupier" and placed in the letter boxes of

homes in a couple of homes additions.

A spot-the-difference contest, a coloring

contest, a contest to match the adjective

with the picture, a film poster contest

were conducted by means of circulars.

A thousand highly colored folders were

distributed by three selected stores.

Notes to Principals

High school and college principals were

sent a brief mimeographed note which

pointed out that "Long Day's Journey Into

Night" was Eugene O'Neill's own autobiography,

and that Katharine Hepburn

was nominated for best actress for her part

in the film. Special discount tickets,

printed on postcard-size cards, were included

in the 3,000 letters with the suggestion

that they be distributed "to persons

whom you think should see the movie."

The discount tickets were good for a 25-

cent reduction from the regular $1.25 admission.

— 200 —

'Fantasia' Campaign

Built Around Music

The soundtrack music has been the core

around which much of the promotion of

the reissued "Fantasia" has been developed.

Joseph Garvey of the Granada Theatre /*"

in Buffalo arranged a discount admission

deal with an FM radio station (WADV)

which sponsored a "Radio Station Night."

WADV informed its listeners that they

could see the film at a special discount if

they attended the Granada on that night.

Garvey also went strong for the schools

—all kinds of schools, the parochial, music

schools, dance schools, colleges, high

schools, and the elementary schools. Letters

offering the group discount prices were

sent to the principals and music teachers,

a'ong with posters.

The display material also was placed in

the hands of leaders of Catholic Young

Adults, Catholic Youth Organizations, Boy

Scouts, Girl Scouts, the YMCA and all


The superintendent of parochial schools

gave permission for dismissal of all schools

in his system at 9:30 a.m. Monday, Tuesday,

Thursday and Friday for special 10

a.m. showings.

The special discount rates were set up

with local manufacturing plants. The

Buffalo Philharmonic Junior Committee

mailed "Fantasia" letters to its membership

of 250. The Philharmonic Society put

up displays in the Kleinhaus Music Hall

and sent "Pi-ogram and Notes" on the

"Fantasia" music to key members.

A special mailing was even sent to the

Albright Knox Art Gallery. Radio station ...

WEBR played the "Fantasia" album on its

"Semiclassical Program" and asked listeners

to identify the selections. The winner

received a ride in the WEBR Traffic

'Copter for one hour.

News of the "Fantasia" booking at the

Granada really went throughout the area.

"Fantasia' Premieres New Sound

Installation of a four-directional Surround

stereophonic sound system at the RKO

Orpheum in New Orleans was premiered by

Asa Booksh, manager, with a special engagement

of "Fantasia." His heavy campaign

for this film in the newspapers and

on radio was centered around classic and

semiclassic music. A radio contest consisted

of playing short excerpts from the

"Fantasia" soundtrack and asking contestants

to write in the name of the titles

and composers.

Letters announcing the special engagement

were mailed to symphony and opera

groups, as well as to music theatres in

high schools and colleges.

Windows in Canal street windows used

record album tieins. A Saturday morning

screening was held for teachers, parochial

school heads, etc.

A 3x4-Foot Invitation

Roy Alexander of the Odeon Theatre in

Billston, England, made up an invitation

measuring 3x4 feet asking all members of

the city council to be his guests at the

opening of "Sodom and Gomorrah." The

local newspaper noted that the invitation

was so large that it couldn't go through the

mail and Alexander had to deliver it himself.

BOXOFFICE Showmandiser :: Dec. 16, 1963













LAW... even if it

meant gunning down

\. his own ^^1





Ad No. 301—375 Lines— 3 col. x 9 inches

MAT No. 301



. . Work

. . . See






^^pLy^ RHUE



Screenplay by


Directed by R. G. SPRINGSTEEN


Produced by GORDON KAY




Marshal Morg Rocklm




M^ Mcaoud :::r..-. R- g. Armstrong

rv s,„ Z'ZZI''I''''''Z JOEL FLUELLEN

ihe Hiitii

Photography ELLIS W, CARTER, A S C.

Production Manager.

In Director

pL Editor

-"pS^, PAUL ?vi SYLOS As


Delation RAY BOLTS






•.u, !•„



Assistant bireciorZZi::!::.: RAOUL PAGEL

Score Musical IRVING GERTZ

i\tv .sl«»i'y

On the day before Marshal Morg Rocklin (TONY YOUNG 1

plans to marry' Ellie Daniels (MADLYN RHUEK he is forced to

shoot and kin Gil McCloud. son of old Josh McCloud (R. G.

.\RMSTRONG), who had raised and cared for Rocklin when

he was a boy. Feeling that he must face old Josh and tell him

the truth, and also give hiin the money his dead son had gained

from the sale of some cattle, Rocklin reluctantly postpones his

marriage and rides for the McCloud ranch. En route he is ambushed

by Bart Thorne (DAN DLR'VXA* in an attempt to steal

the cattle money but Morg gets away unhurt. Soon he meets

Dr. Sam (JOEL FLUELLEN), a Negro physician, and Morg and

Dr. Sam arrive at the McCloud ranch together.

Inflamed by Morg's flat statement that he killed Josh's

son. the old man is about to shoot Morg but Dr. Sam prevents

him. Bart Thorne, still greedy for the cattle money and also

for old Josh's young wife Kate (JO MORROW I , has Morg gangattacked

and knocked unconscious, then forces Dr. Sam to operate

so that Morg's right hand, his gun hand, will be crippled.

Convinced that Morg is forever ineffectual now, Bart elopes

with Kate and steals old Josh's money and his remaining cattle,

unaware that Dr. Sam faked the operation. Together. Morg and

Josh chase after Thorne. In his flight Bart sacrifices Kate to

Indians who scalp and kill her. and deliberately stampedes the

cattle, trampling old Josh to death.

Bart safely reaches town, rich and feeling secure. But that

nighl Morg grimly overtakes Thorne and his band, and in a

shooting battle uses his perfectly healed gun hand to wipe nut

Bart and his aides.

When it's over Ellie comes to him as he throws away his gun

forever, determined to marry her and live a life of peace.


its front. Add a practical shelf with bottles and glasses in

front of the mirror (use plain bottles or soft-drink bottles ;i0

there can be no criticism of your display of hard liquor). Make

a blow-up cut-out of Tony Young and Madlyn Rhue from still

No. 37 and place against the bar


Paint your title directly on the gloss mirror.


Pull out your idea tile and select the best of your Western

Showmanship for HE RIDES TALL Try a Saturday A. M.

matinee with kids in Western outfits and door prizes plus awards

for best costumes. Department stores selling play clothes g.'t

in on this one, as well as toy stores . . . Western music progra.n

by disc jockeys dedicated to HE RIDES TALL .


tie-ups with copy angles showing how the field of modern living

involves endless comparisons with the old west as depicted in

HE RIDES TALL . . . Display several wagons as used in HE

RIDES TALL to illustrate the fashionable transportation of the

day . . . Tie-in with riding schools. Sell your most-promotion

minded riding school on the idea of a HE RIDES TALL Ride.

Have them end up at the theatre where they hitch their steeds

to a hitching post and go In and see the picture . . . Showmanship

will pay-off at the boxoffice.



ANNOUNCER: They crippled his gun hand . . . and left

him nothing but raw courage lo clean out the gang of outlaws

running wild in the Marshal's town . . . HE RIDES TALL is

packed with outdoor action . . . starring Tony Young as the

Marshal who knew the odds were stacked against him, but was

loo proud to back doivn and crawl . . . Dan Duryea as an evil

murderer who casually stole the wije oj his benefactor and, just

as casually, left her lo be attacked and killed by Indians . . .

HE RIDES TALL is a big adventure that starts with a showdown

gunjight between two brothers . . . and ends with the destruction

of the ruthless killers who ruled the town . . . Don't miss this

dramatically different story . . . It also stars Jo Morrow and

Madlyn Rhue as the girl loho hated guns and killing but had

to shoot her tmy out of the arms of a whisky-crazed maniac<