Voice & Tone

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Voice & Tone

Ask questions

If your brand were a person, how would you

If your brand were a person, how would you describe them?

describe him or her?

Show me a few examples of content that suits your brand.

What other companies do you admire?

Show me a few examples of content that

How do you want people to feel when they visit your website?

suits your brand.

How do you want people to feel when they

visit your website?

MailChimp is

fun but not childish.

clever but not silly.

powerful but not complicated.

smart but not stodgy.

cool but not alienating.

informal but not sloppy.

helpful but not overbearing.

expert but not bossy.

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