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FEBRUARY 10, 1964<br />

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.<br />

VVj>af K 'Marts<br />

^miTOR<br />

who is pla/if)tf ^ '^<br />

A/K<br />

fItK rollicking liif<br />

in ifc pre-release<br />

engagewenfc<br />

throughout Florida<br />

where _<br />

box<br />

K spreading,<br />

office<br />

sur>$hw<br />

everywhere<br />

gocit Hudson<br />

fau/a Prentissi<br />

Directed<br />

UN/VERSAL<br />

cry sruD/os<br />

•Just asfi<br />

production<br />

^^CHNICOLOR^<br />

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PMUt.<br />

11:11,1<br />

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In<br />

'<br />

/^ ^^ o^t/ieT/lotion rcctwie //iduAt^<br />

Tl NATIONAL FILM WEEKLY<br />

'ilished in Nine Sectional Editions<br />

'BEN<br />

SHLYEN<br />

El or-in-Chief and Publisher<br />

K^LD M. MERSEREAU, Associate<br />

Publisher & General Monoger<br />

|)E; SHLYEN Manoging Editor<br />

IhIH FRAZE Field Editor<br />

fl. THATCHER Equipment Editor<br />

Ml\S 5CHL0ZMAN Business Mgr.<br />

Pu' ation Offices: 825 Van Brunt Blvd.<br />

&ii Clly 24, Mo. Jesse Shlyen, Manigi<br />

Editor: Morris Scholzman. Business<br />

Maer; Hugh Fraze, Field Editor: 1. L.<br />

n«ier, Editor The Modern Tlleatre<br />

Seen. Telephone Cllestnut 1-777T.<br />

Ediial Offices: 1270 Skill Ave., Hockeleli:<br />

Center, New York 20, N. Y. Donald<br />

11. lersercaii. Associate I'ubllslier Si<br />

Q»il Manager: Frank Leyendecker,<br />

oewjditor. Telephone COlumbus 5-6370.<br />

:enl Offices: Editorial—920 N. Mlchgnl\ve.,<br />

Chicago 11, 111., Frances B.<br />

}lo Telephone Sl'perlor 7-3972. Adver-<br />

.isl-5811 North Lincoln, Louis Didler<br />

ind ick Brodorick, Telephone LOngheacii<br />

1-61.<br />

Kf.a Offices: 6362 Hollywood Blvd.,<br />

lol ood 28, Calif., Syd Cassyd. Telellio<br />

Hollywood 5-1186.<br />

.oni Office: Anthony Gruner, 1 Woodier<br />

Way, Fincliley. N. 12. Telephone<br />

llllc 6733.<br />

Ub': J. S. Conners, 140 Stale St.<br />

Ula: Mary Charles Watts, 205 Walton<br />

t N. W.<br />

Uore: George Bronnlng, 208 E.<br />

Si St.<br />

IM Guy LIvlneston, 80 Boylston,<br />

:<br />

l:on,<br />

Mass.<br />

iJHjIte: Blanche Carr, 301 S. Church.<br />

Jlmiatl: {'"ranees Ilantord, UNlversity<br />

1180.<br />

toiid; W. Ward Marsh, I'lain Dealer.<br />

Mljus: Fred Ucslreicher, 52^4 W.<br />

^:ll Broadway.<br />

)«1: Mable Gulnan, 5S)27 Wlnton.<br />

)CT : Bruce MarshaU, 2881 S. Cherry<br />

)es olnes: I'at Cooney, 2727 49th St.<br />

let,: 11. F. lieves, 906 Fox Theatre<br />

I;., ffOoduard 2-1144.<br />

larrd: AUen M. Widem, CH 9-8211.<br />

Norma Geraghty, 436 N.<br />

Ijois St.<br />

irtlle: Kobert Cornwall, 1199 Edgc-<br />

An.<br />

Iter. N. II.: Guy Langley, P.O.<br />

56.<br />

Jnls: Null Adams, 707 Spring St.<br />

Jl*: Martha Luramus, 022 .N.E. 98 St.<br />

jljkee: Wm. Nlchol, 2251 S. Layton.<br />

•In.polls: Jon I'ankake, 729 8lh Ave.<br />

S<br />

tejirlcans: Mrs. Jack Aiislet, 2208W.<br />

8 Claude Ave.<br />

Iklim City: Sam Brunk, 3416 N.<br />

> Inla.<br />

jji: Irving Baker, 5108 Izard St.<br />

nl Iphla: Al Ziiravvski, The Bulletin.<br />

Klirgli: Jean-<br />

K. F. Klingensmllh,<br />

/<br />

ffllkhisburg.<br />

516<br />

412-241-2809.<br />

»' Kl. Ore.: Arnold Marks, Journal.<br />

il-j)uls: Joe &. Joan Pollack, 7335<br />

llsbury. University Clly, PA 5-7181.<br />

.J-anclsco: Dolores Banisch, 25 Tay-<br />

'181., ORdway 3-4813.<br />

Won: Virginia R, Collier, 2129<br />

Ida Ave., N. W. DUpont 7-0892.<br />

Canada<br />

al: Room 314, 625 Belmont St.,<br />

i<br />

I*! Larochelle.<br />

in: 43 Waterloo, Sam Babb.<br />

"fli. 2675 Bayvlew Ave., Wlllowdale,<br />

^ . ? W. Gladish.<br />

"Jver: 411 Lyric Tlieatre Bldg. 751<br />

' iville St.. Jack Droy.<br />

'ilier Audit Bureau of Circulations<br />

"''^*'>''<br />

- !!;


ii<br />

FROM RUSSI<br />

Incredible News:<br />

i<br />

?c<br />

1. FROM RUSSIAWITH LOVE was not only<br />

the most successful film released in<br />

Britain during the year (1963) but<br />

the most successful film in any year:'<br />

—Films & Filming Magazine (annual survey)<br />

2. In the first 20 situations out of London, 20 new all-time<br />

records were established for opening day business, first<br />

weeks' gi'osses and total grosses for full runs.<br />

3. The first film ever to play concurrently in 4 theatres in<br />

''Downtown" London.<br />

4. And from all points of the globe: Johannesburg, South<br />

Africa— already 71% ahead of 'Dr. No'; Copenhagen, Denmark—already<br />

89% ahead of 'Dr. No'; Beirut, Lebanon—<br />

already 272% ahead of 'Dr. No', .,and these engagements<br />

are still running!<br />

Secret<br />

A^ent<br />

007^


I<br />

IITH LOVE'<br />

iiltaggering Numbers<br />

only<br />

'From Russia<br />

With Love"<br />

"Dr. No"<br />

;din<br />

but<br />

1. Total for the first<br />

489 bookings in the<br />

United Kingdom:<br />

$2,917,600<br />

$1,763,432<br />

fear!'<br />

2. Created an all-time<br />

opening day record and<br />

a first week all-time<br />

all-time<br />

ss, first<br />

record at Odeon Theatre,<br />

Leicester Square:<br />

$40,678<br />

itres in 3. Final figure of run<br />

at Odeon, 5 weeks and<br />

4 days:<br />

$141,837<br />

$19,227 (Se^)<br />

$87,102 (Se^)<br />

?n.Den'<br />

^ Created new all-time<br />

banon- record for London<br />

pd^ release:<br />

$465,267<br />

$323,964<br />

HARRY SALTZMAN and ALBERT R. BROCCOLI present IAN FLEMING'S "FROM RUSSIA WITH LOVE"<br />

:KTHISSPRING...FR0M[S! WITH LOVE<br />

AND NEXT WINTER - "GOLDFINGER"


: February<br />

•<br />

.<br />

THREE-YEAR PRODUCT SUPPLY<br />

IS SCHEDULED BY PARAMOUNl u<br />

Program of 33 Releases<br />

Is the Most Ambitious<br />

In Company's History<br />

NEW YORK—Paramount Pictures has<br />

virtually completed its release schedule<br />

through 1965 and is well advanced on its<br />

plans for 1966, the farthest-reaching release<br />

and production program in the company's<br />

history, according to Barney Balaban,<br />

president, and George Weltner, executive<br />

vice-president.<br />

Reporting on their recent production<br />

conferences at the studio, Balaban and<br />

Weltner pointed to the major pictures<br />

definitely scheduled for release from February<br />

of this year through the end of 1965.<br />

with many others now under negotiation to<br />

be added. Eight major pictures are completed<br />

and another five are before the<br />

George Weltner Barney Balaban Martin Davis<br />

cameras, Balaban said.<br />

Balaban called the Paramount program Paramount will be able to "concentrate best-selling book, which is scheduled Mirchar<br />

"a brilliant realization of long-range planning.<br />

Our promises of bigger and better merchandising of each individual picture. Tryon, currently starring in Preminget<br />

more time and effort to the marketing and start filming in late spring with Td c nil inc<br />

pictures, which to some may have sounded Every producer in the Paramount family "The Cardinal," in the chief role, and W<br />

overly ambitious, are now hard fact. There will receive the fullest support of our three Bronston pictures for Paramount, ti<br />

is no question that Paramount will lead the worldwide organization, which, to my mind, currently filming "Circus World" ai, td Tayl<br />

industry in the coming years," he said.<br />

is the finest in the industry," Weltner "Nightrunners of Bengal" and "SueS<br />

Weltner said that he was proud of Paramount's<br />

new agreements with Samuel The Balaban and Weltner studio meet-<br />

two Jerry Lewis productions, "The Pats! mns.C<br />

added.<br />

Also covered at the studio conferences wej<br />

Bronston, Joseph E. Levine. Otto Preminger ings focused on several important productions,<br />

including a two-picture agreement currently filming "Roustabout," starrli apiatioE<br />

and "The Disorderly Orderly"; Hal Wall' BOftl<br />

and others. "We are known both by the<br />

company we keep and also by the company with Philip Yordan's Security Pictures for Elvis Presley, and the Walter Reade-Stej<br />

we are. Together we form the Paramount "Dear and Glorious Physician," from the ling coproduction, "The Love Goddessd i,Cliar:<br />

image. Every one of us in the Paramount best-selling novel by Taylor Caldwell based Also upcoming will be "Rurales," whi^ iBjerr<br />

organization has contributed to the great on the life of St. Luke, to be filmed on a Cecil B. DeMille had once planned to mal*<br />

uplift that has been felt throughout the spectacular scale with Keir Dullea. star of which will be filmed in Mexico ne!<br />

industry." he pointed out.<br />

"David and Lisa," recently signed for the summer.<br />

Sad Ca'<br />

By fixing its schedule so far in advance. title role, a selection approved by Adolph<br />

Pakula-Mulligan "Love With the Prop' tkicoli<br />

Stranger," both to be nationally released filVWOO<br />

February; Quine-Axelrod's "Paris When ^ 1 Vifl<br />

Sizzles" and "Son of Captain Blood." stal<br />

ring Sean Flynn (son of Errol Plynn) bo'Bsij jij,<br />

Paramount Still Holding<br />

TV Rights to Post-1 948s<br />

NKW YORK—With Paramount in<br />

the highly favorable position of being<br />

the only major distribution company<br />

which has not sold its post-1948 backlog<br />

of features to television, the subject<br />

is "under daily discussion," according<br />

to Barney Balaban, president, and the<br />

company may handle the TV distribution<br />

itself, instead of accepting one<br />

of the many offers received for the<br />

product, he said. Paramount has over<br />

200 star-studded pictures in the backlog.<br />

.\ll pictures suitable for theatrical<br />

reissue would be held out of any TV<br />

deal, said Balaban, adding. "We do<br />

what we can to protect our customers."<br />

In addition to snaring the film rights<br />

to Broadway's biggest stage hit, "Bare,<br />

foot in the Park," Paramount also has<br />

first refusal on Broadway's two biggest<br />

musical hits, the recently opened "Hello<br />

Dolly," which is based on "The .MatchmakiT,"<br />

filmed by Paramount in 195H,<br />

and "110 ill the Shadi-," based on "The<br />

Rainmaker," filmed by Paramount In<br />

195G.<br />

Zukor; and "Crack in the World," a science-fiction<br />

drama. Also "Barefoot in the<br />

Park," based on the Broadway comedy<br />

smash hit by Neil Simon, author of "Come<br />

Blow Your Horn," Martin Ritt's production<br />

of the best-selling novel, "The Spy<br />

Who Came In From the Cold." starring<br />

Burt Lancaster, and "Brannigan," a John<br />

Wayne adventure film set in a Near East<br />

trouble spot.<br />

Also discussed on the coast were new<br />

starring vehicles for Audrey Hepburn and<br />

William Holdcn, who are starred in "Paris<br />

When It Sizzles," scheduled for March release:<br />

Hal Wallis' "The Sons of Katie<br />

Elder," a high-budget outdoors drama; two<br />

more Wallis productions, "Boeing-Boeing,"<br />

ba.sed on the London and Paris stage hit,<br />

and a new Elvis Presley musical; Melville<br />

Shavelson's "The Greatest Job In the<br />

World," set In Rome; Martin Poll's<br />

"Sylvia," starring Carroll Baker, and<br />

"Judith," to star Sophia Loren. produced by<br />

Kurt Unger and directed by Daniel Mann<br />

from Lawrence Durrcll's novella.<br />

Paramount's commitments with Joseph<br />

E. Levine were also dl.scussed at the studio,<br />

inirticularly the forthcoming "Where Love<br />

Has Gone," 'Nevada Smith," "Imperial<br />

Woman," "Sands of Kalihari." "A House Is<br />

Not a Home" and "The Idol." Also discus.sed<br />

were "Harm's Way," the first of<br />

three Otto Preminger productions for Paramount<br />

release, based on James Basset's<br />

Among the pictures completed and reai(<br />

for release during 1964 are the two roa^ BUoCa:<br />

show pictures, Samuel Bronston's "Tl<br />

Fall of the Roman Empire" and Hal Wall|<br />

"Becket," both opening in key cities (<br />

March"; the Seven Arts-Joel PrankeJ<br />

heimer's "Seven Days in May" and 01<br />

in Technicolor, both to be nationally<br />

leased in March; "Lady in a Cage." sta<br />

ring Olivia dc Havilland. and "Law of tl<br />

Lawless," both to be nationally released<br />

April, and Joseph E. Levine's "Zulu," Aul<br />

rey Schenck's "Robinson Crusoe on Mar<br />

and Levine's "The Carpetbaggers,"<br />

ready for spring-summer release.<br />

With "Hud" practically certain to be i<br />

for several Academy Awards, particular<br />

for the performances of Paul Newman, tl<br />

star, and Patricia Neal and Melvyn Dougli ^^<br />

J;<br />

for supporting roles, Paramount plans<br />

reintroduce the picture in April to cash<br />

on these awards.<br />

^1lentt<br />

In addition to Balaban and Weltiw<br />

others who attended the press confereiM<br />

at Paramount were Martin Davis, vlc<<br />

president in charge of advertising and pul<br />

licity; Joseph Friedman, exploitation heaii<br />

Hy Hollinger, publicity manager, Albe<br />

Deane and Warren Harris, internationi<br />

representatives.<br />

BOXOFHCE :<br />

10. 1»<br />

utivitie<br />

jj<br />

?««<br />

"•'-dire<br />

^


VI<br />

! NEW<br />

I<br />

I<br />

,1<br />

(iIiA>-<br />

Para.<br />

Martin Davis<br />

Meeting Centers<br />

On Merchandising<br />

YORK—A special meeting of Parakiount<br />

advertising, publicity and exploita-<br />

-, tion men from<br />

throughout the U.S.<br />

and Canada was<br />

called here for Saturday<br />

and Sunday i8,<br />

9 by Martin Davis,<br />

><br />

vice - president in<br />

charge of advertising<br />

and publicity.<br />

The conference will<br />

center on marketing<br />

and merchandising<br />

plans for Paramount's<br />

major releases<br />

through this<br />

lummer, as well as on many of the producions<br />

being slated by the company during<br />

|he next three years.<br />

Assisting Davis in direction of the meetings<br />

will be Joseph Friedman, executive asistant<br />

to Davis; Bernard Serlin, exploitaion<br />

manager; Jerry K. Levine, advertising<br />

nanager; Hy Hollinger, publicity manager,<br />

nd Bob Goodfried, studio publicity<br />

lirector.<br />

Field merchandising representatives atending<br />

will include Jesse Levine, Ernest<br />

ohnston, Harry Freeman, Paul Levi and<br />

iay Nemo, eastern division; Gerald<br />

lafshoon, southern division; Robert Miller<br />

nd Dick Taylor, midwestern division;<br />

Cverett Olsen and Bill Schaefer, south-<br />

I'estern division, and Win Barron and<br />

jarry Stevens, Canada.<br />

Members of the home office ad-publicity<br />

nd exploitation staff in attendance will<br />

nclude Henry Ehrlich, Fred Lutkin, Paul<br />

vlderman, Charles Powell, Warren Harris,<br />

jige Brien, Jerry Berger, Fred Baum, Merv<br />

Jloch, Len Le\anson, Leonard Hoffman and<br />

leuben Rabinovitch. Also attending will<br />

le Armand Cardea, ad-publicity director<br />

or Paramount International; Hy Smith,<br />

issistant to Cardea, and Ruth Furst, naional<br />

gi-oup sales director.<br />

W. E. Pohl Is Appointed<br />

Technicolor's V-P<br />

HOLLYWOOD—W. E. Pohl has been ap-<br />

)ointed a vice-president of Technicolor<br />

Oorp. He has been asiociated<br />

with technl-<br />

;al activities of the<br />

:orporation for 34<br />

'ears, and in his new<br />

capacity will continue<br />

he duties and reiponsibilities<br />

of techucal<br />

director of the<br />

notion picture division,<br />

as well as asiuming<br />

the direction<br />

)f the corporation's<br />

systems and procedires<br />

program. Pohl<br />

E. Pohl<br />

las received four Academy Award scientific<br />

jichievement plaques.<br />

Peppino Amato Is Dead<br />

ROME—Peppino Amato, who produced<br />

'i^ederico Fellini's "La Dolce Vita," died<br />

'Est week at the age of 64. His career<br />

Spanned 50 years and included success as<br />

m actor, director and producer.<br />

1<br />

\<br />

{jOXOFnCE :: February 10, 1964<br />

Los Angeles County Supervisors Okay<br />

Resolution Against Pay Television<br />

LOS ANGELES—The Los Angeles County<br />

Board of Supervisors on Tuesday (4)<br />

unanimously approved a resolution supporting<br />

preservation of free home television<br />

in California and in opposition to the introduction<br />

of pay TV in the state, acting<br />

upon the motion of supervisor Frank G.<br />

Bonelli.<br />

Bonelli read two letters from officers of<br />

the California Federation of Women's<br />

Clubs opposing introduction of pay TV. The<br />

federation also is supporting the Citizens'<br />

Committee for Free TV in its drive to obtain<br />

nearly 500,000 signatures of registered<br />

voters to qualify an initiative petition for<br />

the November 3 general election ballot.<br />

The proposed initiative would declare<br />

"contrary to public policy" development of<br />

pay TV or any subscription television business<br />

except community antenna and nonprofit<br />

educational systems. It would invalidate<br />

a law rushed through the legislature<br />

last year which w^ould permit pay TV<br />

through a telephone hookup with home<br />

owners' TV sets.<br />

"This board should vitally concern itself<br />

with the problem of keeping free television<br />

in the home," Bonelli told the supervisors.<br />

Supervisor Kenneth Hahn stressed that ten<br />

years ago a pay TV proposal before the Los<br />

Angeles city council was dropped when a<br />

sampling of public opinion showed the<br />

average citizen was solidly against the idea.<br />

Mrs. Fred S. Teasley, Federation radio<br />

and television chairman, pointed out that<br />

the San Francisco supervisors already had<br />

adopted a resolution opposing pay TV and<br />

declared that heads of three major TV<br />

networks had testified before Congress that<br />

introduction of pay TV would destroy free<br />

TV because it would eventually pre-empt<br />

all major programs.<br />

The resolution adopted read;<br />

"Whereas, the television system of this nation has<br />

been developed as a free system, end<br />

"Whereas, a few persons and corporations have now<br />

proposed systems of television which would impose a<br />

charge upon the public for the viewing of television<br />

programs in the home; and<br />

"Whereas, the proponents of poy TV have publicly<br />

estimated the cost of their service to the average<br />

home as high as $1,000 o year and likened it to a<br />

budget item for an automobile; and<br />

"Whereas, such an expenditure would force the<br />

overage family to choose between pay TV programming<br />

(which they now receive free) and the necessities of<br />

and<br />

life;<br />

"Whereas, executives of the television networks have<br />

warned that the development of pay television would<br />

ultimately sweep away the nation's free telecasting<br />

system, and limit the many benefits of television to<br />

those who con afford to pay for them;<br />

"Now, therefore, be it resolved that this board of<br />

supervisors all oppose efforts to impose any system of<br />

pay TV on the public, and support the Citizens' Committee<br />

its<br />

for Free TV in campaign to pass on iriitiafive<br />

measure to preserve free television in California."<br />

Anti-Toll TV Group Lauds<br />

Broadcasters on Policy<br />

NEW YORK—The Joint Committee<br />

Against Pay TV has commended the National<br />

Ass'n of Broadcasters for its recently<br />

adopted policy of opposition to toll television<br />

in any form. The policy was adopted<br />

a recent<br />

by the NAB board of directors at<br />

meeting in Sarasota, Fla.<br />

In a letter to Leroy Collins, NAB president,<br />

Philip F. Harling, chairman of the<br />

Joint Committee, said his group had hailed<br />

the NAB stand on pay TV as a "progress<br />

step toward reaching our objective." Harl-<br />

ing wrote that his committee also endorsed<br />

NAB's position advocating rigid controls by<br />

the Federal Communications Commission<br />

over community antenna systems which, by<br />

their own nature, "can be hooked in with<br />

pay TV."<br />

Harling further said, when the true facts<br />

of the impact of pay TV are brought to the<br />

attention of the American public, its voice<br />

will be heard by the members of Congress.<br />

If these members had the interest and welfare<br />

of their constituents at heart, there is<br />

no doubt that the necessary legislation will<br />

be enacted to forever ban the attempts that<br />

are now being made in various sections of<br />

the country to usui'p the free means of<br />

communications which has been the privilege<br />

and right of the American people."<br />

SIB Productions to Make<br />

Theatrical Features<br />

HOLLYWOOD — SIB Productions, Inc.,<br />

continuing its growth activities, has set up<br />

SIB Productions of<br />

California and named<br />

Frank Tuttle, recent<br />

supervisor of TV and<br />

commercial produc- „ ,<br />

tions for Procter and \<br />

Gamble, to head the<br />

new division of the<br />

growing company. At<br />

a luncheon, attended<br />

by the press at Hollywood's<br />

Executive<br />

Club, Walter Bien,<br />

who formed SIB Pro- Walter Bien<br />

ductions four years<br />

ago, and maintains headquarters at Paramount<br />

Studios, announced he has branched<br />

out in several directions preceding the<br />

present move. He has taken over Tower<br />

xn in the Sunset-Vine Tower Building,<br />

where Chuck Jones heads the "Tom and<br />

Jerry" cartoon phase of the business.<br />

Currently in preparation for features<br />

are "The Otis White Story," "The Tender<br />

Side of Evil," and "Inferno." For television<br />

the growing group has "Rookie Quarterback,"<br />

a television series now presented<br />

at the agency level for consideration.<br />

Robert Colodzin, head of SIB Productions<br />

of New York, deals directly with groups at<br />

home offices of agencies; he attended the<br />

meeting of the new division heads here.<br />

United Artists Declares<br />

Common Stock Dividend<br />

NEW YORK—The board of directors<br />

of<br />

United Artists has declared another semiannual<br />

21 2 per cent stock dividend on the<br />

common stock and Class B common stock,<br />

in accordance with the policy started last<br />

summer. This will be payable in common<br />

stock April 28 to all stockholders of record<br />

March 13.<br />

The declared dividend will entitle each<br />

shareholder to one share of common stock<br />

for every 40 shares held and stockholders<br />

will be given opportunity to apply their<br />

fractional share interests toward the purchase<br />

of a full share.


Warner<br />

—<br />

Shirley<br />

, followed<br />

Souttar,<br />

Charlotte)<br />

Martha<br />

To Preview New Films at Show-A-Rama;<br />

Names of Four Top Showmen Revealed<br />

KANSAS CITY — Upcoming product,<br />

some of it so new that it will be seen in the<br />

form of rushes fresh from Hollywood<br />

CEuneras. will be previewed at the seventh<br />

annual Show-A-Rama convention March<br />

3. 4 and 5 at the Hotel Continental here.<br />

"Our intention is to pinpoint for exhibitors<br />

the 'natural' winners they will be<br />

able to choose for top playing time during<br />

addi-<br />

the spring and early summer and, in<br />

tion to rushes, we have corraled the pick<br />

of the new trailers and production reels,"<br />

said Richard Orear, president of Commonwealth<br />

Theatres and general cochairman of<br />

the convention.<br />

Chosen to present selling ideas for specially<br />

selected, top-rated motion pictures<br />

which will be released in the near future,<br />

will be four lepresentative exhibitors who<br />

were named by the board of directors of<br />

the Theatre Owners of the Heart of<br />

America, sponsor of the convention, as the<br />

four top showmen in the United States.<br />

The four top showmen, who, incidentally.<br />

will be given special awards at the convention,<br />

and the motion pictures they will discuss,<br />

during the March 4 moi-ning session,<br />

will be as follows:<br />

"Pink Panther" i United Artists) —Eddie<br />

Forester, director of advertising and publicity<br />

for Frontier Theatres, Dallas, Texas,<br />

i<br />

"A Distant Trumpet" Bros.i —<br />

Jesse L. Marlowe, manager of the Tennessee<br />

Theatre, Nashville, Tenn.<br />

"Viva Las Vegas" iMGMi —Don Rist,<br />

manager of the Senate Theatre, Springfield,<br />

111.<br />

"Captain Newman, M.D." (Universal) —<br />

Carl Hoffman, manager of the Omaha Theatre.<br />

Omaha. Neb.<br />

To carry out the "Lucky Seven" theme<br />

of the convention, a carnival wheel at the<br />

speakers' table will be spun to select the<br />

order of presentation of rushes, trailers and<br />

production reels from all of the major film<br />

companies.<br />

Roy Hill, advertising and publicity director<br />

of Fox Midwest Theatres, will<br />

preside.<br />

As a contrast to the morning session, the<br />

afternoon session will be devoted to presentations<br />

by seven outstanding showmen of<br />

specific creative promotions they set up<br />

which enabled them to sell more tickets at<br />

their boxoffices.<br />

The seven, and their selected subjects,<br />

are as follows:<br />

"Special Revenue Producing Shows"<br />

Two Trips to Mexico<br />

To Be Given as Prizes<br />

KANSA.S CITY—Two vacations in<br />

Mrxico City and Acapuico will be<br />

awardi'd at the seventh annual ronvpntion<br />

of Show-A-Rama in Kansas<br />

City by Nathan Jacobs, Chicaco publishiT<br />

of .Movir fjuidc. ICach award will<br />

inrludr round-trip plunr transportation<br />

and hotrl accommodations. Karh<br />

award will hr presented only to a subscriber<br />

of Movie (iuide. If the p by a luncheon, which<br />

may also be attended by film personalities.<br />

There will be favors, draw prizes and entertainment.<br />

Ladies also will attend the<br />

annual flow^er show at Municipal Auditorium.<br />

The steering committee includes: Mrs.<br />

( Fred i<br />

Mrs. Ab i i<br />

Sher; Mrs. Richard i<br />

Orear, and<br />

Mrs. Bev (Mary Margaret) Miller. Mrs.<br />

Paul (Julia) Ricketts is honorary chairman.<br />

Gerrity Heads Group<br />

NEW YORK— William Gerrity<br />

has been<br />

elected chairnum of the newly form(.'d Eastern<br />

Assistant Director Council in the first<br />

election .since merger of lATSE Local 161<br />

with Directors Guild of America last<br />

month. Other officers are: Larry Kostroff,<br />

first vice-chairman; Stanley Ackerman.<br />

.second vice-chairman and Alan Burns,<br />

secretary-treasurer. James Di Gangi will<br />

serve on the DGA national board with William<br />

Gerrity as alternate.<br />

Hyman in Hollywood<br />

For Annual Survey<br />

HOLLYWOOD—Edward L. Hyman, vii<br />

president of American Broadcasting-Pan<br />

mount Theati-es, has arrived in Hollywoi<br />

on his annual two-week visit to the studi(<br />

prior to issuing his yearly "Report Proi<br />

Hollywood" book.<br />

Prior to leaving New York, Hyman coi<br />

pleted meetings with the sales managei<br />

and promotion chiefs of the major fil:<br />

distributors on their releases through th;<br />

summer and beyond, some well into 196<br />

These meeting are the basis of confer<br />

ences Hyman is scheduled to have<br />

the individual studio heads, producers an<br />

others involved in the production of fea<br />

ture pictures. Hyman, accompanied by as<br />

sistant Morris Sher, will see complete(<br />

product in addition to viewing availabl<br />

footage of films still in the making.<br />

As in the past several years, his ob<br />

servations will be compiled for his Re^<br />

port From Hollywood, which is then pro^<br />

vided for the guidance of exhibitor:<br />

throughout the United States and Canadi<br />

who have endorsed his plan for orderlj<br />

release of quality product.<br />

All-day meetings and screenings on th(<br />

west coast have been set with Universa<br />

on Tuesday (ID, Paramount on WedneS'<br />

day. Metro-Goldwyn-Mayer on Thursdaj<br />

and at Columbia on Friday.<br />

On Monday (17i the meeting schedule<br />

continues at United Artists, on Tuesda;<br />

at Buena Vista, Wednesday at 20th Cen^<br />

tury-Fox, Thursday at Warner Bros<br />

Saturday at American International. A<br />

conference is also scheduled with the heads<br />

of Allied Artists.<br />

Cine-Depth Is Demonstrated<br />

For Daylight Exhibition<br />

INGLEWOOD, CALIF.—The new Cine-|<br />

Depths technique, said to allow the exhibl-|<br />

tion of motion pictures and slides in daylight,<br />

was demonstrated at the Ritz Theatre<br />

here January 29 for area theatremen.]<br />

The shadowbox screen, developed by Preview<br />

Productions. Inc., was installed at the!<br />

Ritz by Ed Ashkins, who said experimentall<br />

work and remodeling of the theatre costi<br />

$15,000. Ashkins, operator of the Ritz, said]<br />

other theatres might adopt the method for j<br />

about one-third that amount.<br />

Jim Holt, president of Preview Produc-j<br />

tions. said that by using a reflector in conjunction<br />

with the inherent optics of the I<br />

system, the projected beam of light does]<br />

not have to compete directly w'ith outside I<br />

light, thus making daylight projection!<br />

po.ssible.<br />

Heralded by its developer as a boon for I<br />

drive-ins, the system w'as shown on a new<br />

screen material developed by Radiant j<br />

Manufacturing Corp. of Chicago. All motion<br />

pictures can be shown.<br />

At the Ritz the image was projected on a<br />

j<br />

curved screen in back of a proscenium arch.<br />

No changes were made in projection lenses, I<br />

only in the shape and placement of the<br />

|<br />

screen. The installation resulted in removal<br />

of a considerable number of seats.<br />

Ad displays and stills were shown outsidej<br />

the theatre giving patrons an idea of the!<br />

scope and dimension of what they would<br />

.see inside the house. This process, called<br />

j<br />

Ad-Depth, was displayed in the entrance to ,<br />

the lobby.<br />

BOXOFFICE February 10. 1964


" itsest<br />

a POWERFUL PICTURE<br />

with a strong cast, topnotch performances,<br />

excellent production,<br />

and all the elements for popular<br />

DOXOffiCe iiWil"-The Film OaSr<br />

Set for pre-release<br />

premiere in<br />

125 theatre<br />

Hollywood Showcase<br />

New York engagement,<br />

Iday-and-date<br />

with Broadway<br />

iPjecM<br />

iat<br />

RKO-Palace<br />

starting February 5th.<br />

Scheduled for<br />

or his wife?<br />

Dart pu<br />

^^CHNICOLOU .<br />

national release<br />

in<br />

March.


Many Events Planned<br />

For Variety Week<br />

NEW YORK—Vanely Clubs International<br />

and its 10.000 amusement industry<br />

members will celebrate Variety Week<br />

Pebi-uary 9-15. in what Rotus Hancy, International<br />

chief barber, calls "the time<br />

when we in Variety call attention to the<br />

wonderful work our unique organization is<br />

doing for children all over the world."<br />

The celebration will include national and<br />

international events as well as local activities.<br />

"All in all." said Harvey, "this Variety<br />

Week, our sixth annual one. promises to be<br />

our best yet. because this year we have<br />

more to be proud of than ever before."<br />

Harvey cited as major activities of the<br />

past year the success of the Jimmy Fund<br />

Children's Cancer Research Center in Boston,<br />

Mass., which went over the top in its<br />

fund drive; the Variety Children's Hospital<br />

and Research Center in Miami. Fla.. now<br />

in a $2,000,000 expansion program; the<br />

achievement of the Variety Club Heart<br />

Hospital in Minneapolis in successfully<br />

performing a double kidney transplant, the<br />

Variety Club of Great Britain, w'hich raised<br />

more than $1,000,000 for charitable activities<br />

last year.<br />

He pointed to the introduction in the<br />

U.S. of three Variety Sunshine Coaches,<br />

special buses to transport severely handicapped<br />

hospitalized children on outings<br />

and to special events. "Thanks to<br />

Variety, the American public will see more<br />

and more of these buses in the months<br />

ahead." he said. Currently, buses are operating<br />

in New 'Vork. St. Louis and Pittsburgh,<br />

and on February 28, the Los Angeles<br />

Tent will introduce another, a gift<br />

from Jack Warner.<br />

Variety now has tents in 36 cities in the<br />

U.S., Canada, Great Britain, Mexico and<br />

Ireland, Harvey said. In the years since its<br />

founding in 1928. Variety has spent more<br />

than S85.000.000 in the care and rehabilitation<br />

of children, supporting children's<br />

hospitals, convalescent homes, foundling<br />

homes, schools for the handicapped and<br />

blind, rehabilitation centers for delinquent<br />

children and clinics and research centers<br />

for cancer, cerebral palsy, heart ailments<br />

and rheumatic fever.<br />

Kotus ilarvi'.v, \';iri('ty liitcniatiiinal<br />

chii'f harkcr. List 1 cbruary duriiii; Variety<br />

Wri'k. |irrs^veight title bout between<br />

.Sonny Liston and Cassius Clay, scheduled<br />

to be held at Convention Hall.<br />

Miami. February 25, according to Joseph<br />

M. Sugar, vice-president in charge<br />

of domestic sales. Manny Spiro, producer<br />

of all the recent heavyweight<br />

championship films, including the two<br />

Patterson-Liston bouts, will produce<br />

the fight film in Miami.<br />

Specially chartered jet planes will<br />

rush the films to DeLuxe laboratories<br />

in New York and Los Angeles for<br />

overnight processing so that prints<br />

can be jetted to theatres the next day.<br />

Pickman in Newly Created<br />

Post in Columbia Sales<br />

NEW YORK—Jerome Pickman, who has<br />

been with Columbia Pictures snice May<br />

1963. has been named<br />

to a newly-created<br />

executive post in the<br />

sales department to<br />

assist Rube Jackter.<br />

vice - president and<br />

general sales manager.<br />

Jackter announced<br />

it as "a major move<br />

designed to expand<br />

Columbia's sales organization."<br />

He said<br />

Jerome Pickman that "Columbia's outstanding<br />

lineup of independent<br />

productions makes it necessary<br />

for us to give every picture individual<br />

treatment and handling. Jerry Pickman's<br />

experience and ability will give added<br />

strength in fulfilling this important function.<br />

In addition, Pickman will assist me<br />

in my general overall managerial duties<br />

and responsibilities."<br />

Pickman. who entered the industry in<br />

1945 with 20lh Century-Fox, later held<br />

executive advertising and distribution<br />

posts with Paramount Pictures.<br />

Dodd Delinquency Group<br />

Wins Budget Approval<br />

WASHINGTON — The Senate Rules<br />

Committee has approved a budget of $188,-<br />

000 for Sen. Tliomas Dodd's Juvenile Delinquency<br />

Subcommittee. Routine approval<br />

of this amount by the Senate itself is seen<br />

as likely.<br />

It is expected that Sen. Dodd iD., Conn.><br />

will issue his long-delayed report on sex.<br />

crime and violence in TV—but only after<br />

further hearings, to show what the industry<br />

has or has not done to "clean up" in the<br />

past couple of years. No hearing date has<br />

been scheduled.<br />

Senator Dodd also spoke of checking<br />

certain types of films shown to juveniles<br />

in drive-ins, but this investigation is understood<br />

to be Just starting.<br />

Disney Reports Gain<br />

In Quarter Net<br />

BURBANK. CALIF. — Consolidated n^<br />

profit of Walt Disney Productions and<br />

domestic subsidiaries for the quarter em<br />

January 4 (14 w-eeks> was $1,506,855, eqi<br />

to 85 cents per share on the 1,779,967 coi<br />

mon shares outstanding, after effecting<br />

3 per cent stock (51.844) dividend declai<br />

last November 14.<br />

Company stockliolders meeting at<br />

Burbank studio Tuesday (4) were told tl<br />

this compares with last year's first quarl<br />

(13 weeksi net profits of $1,304,473, eqi<br />

to 76 cents per share on the 1,725.049 con:]<br />

mon shares then outstanding. The<br />

rent quarter earnings were after a tax pri<br />

vision of $1,656,000 as compared with th]<br />

1963 first quarter tax provision<br />

$1,396,000.<br />

The company's gross revenues for<br />

first quarter totaled $17,770,000 as aga:<br />

$15,291,000 for the same period in 1963.<br />

The stockholders were informed that th(<br />

atrical releases are still performing well<br />

the boxoffice and will contribute profits durl<br />

ing the current year. All current product ill<br />

release is profitable, it was pointed out<br />

In regard to foreign earnings, Roy O. Dl<br />

ney, president, said "We expect to increi<br />

om- foreign revenues, not only from dis<br />

tribution, but from other activities of thi<br />

company as well, and at the same time aC'<br />

complish this at a lower cost to the com'<br />

pany."<br />

Disney said that all divisions and subsidi'<br />

aries of the company are operating profit<br />

ably and management feels confident thai<br />

the current year's earnings will comp;<br />

favorably with the prior year.<br />

The regular quarterly cash dividend o:<br />

ten cents per share on common shares out<br />

standing, payable April 1 to stockholdei<br />

of record March 18, was declared at thi<br />

organizational meeting of the board of dl'<br />

rectors following the stockholders meeting.!'<br />

All directors and officers w-ere re-elected.'<br />

CDA Executives on Move<br />

From Coast to Coast<br />

MOBILE, ALA.—Frank Meyers, Cinema|<br />

Distributors of America Texas representative,<br />

will display promotion material abouti<br />

CDA's present and future releases in hls|<br />

hospitality suite for exhibitors at the February<br />

11-13 Texas Drive-In Theatre Owners<br />

Ass'n convention at the Statler Hotdi>|<br />

Dallas.<br />

Other CDA executives also are on the]<br />

move about the country. President M. A."<br />

Ripps was in Atlanta to meet with Charles<br />

|<br />

Jordan. CDA representative there, and circuit<br />

heads in the exchange area. Clayton<br />

|<br />

Pantagcs, general sales director, came here I<br />

for a week of sessions with the home<br />

]<br />

office staff.<br />

Robert B. Steuer. executive vice-president,<br />

met with Dan Loventhal, the organization's<br />

counsel in New- York, where CDA<br />

was preparing to sign a five-picture distribution<br />

deal with Greek producers. The<br />

first of these five releases is to be announced<br />

Monday (10).<br />

Pat McGee, western division sales man^<br />

ager, left Denver for San Bernardino,<br />

Calif., to supervise CDA's start of mass<br />

saturation bookings of "Common Law<br />

Wife" throughout the west coast area.<br />

10 BOXOFFICE ;: Febmary 10. 1964


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"<br />

'<br />

MGM in Big Nafionwide Campaign<br />

To Promote 'Sunday in New York'<br />

Emery Austin, center, MGM exploitation manager, discusses advertising,<br />

publicity and exploitation plans developed for "Sunday in New York,"<br />

MGM's second Showcase presentation, with representatives of the 19 Showcase<br />

theatres that will premiere the comedy in the New York-New Jersey area on February<br />

11.<br />

NEW YORK — Jane Fonda, star of<br />

MGM's second "Showcase" presentation,<br />

"Sunday in New York," which will open<br />

in 19 New York area theatres Tuesday<br />

111), will make a nationwide tour to promote<br />

the Seven Arts production. Dui-ing<br />

a five-day stay in New York, starting<br />

Thursday (6», Miss Fonda made newspaper<br />

and radio-TV interviews and she<br />

will do personal appearances at several<br />

of the New York houses prior to the Wednesday<br />

opening.<br />

Miss Fonda will continue her tour in<br />

Boston, February 12, where she will appear<br />

at the Orpheum Theatre, and she<br />

will then go on to Philadelphia, to appear<br />

at the Arcadia Theatre, February 14, and<br />

to Washington to appear at the Palace<br />

Theatre, February 16. Other February<br />

dates are scheduled for the Adams Theatre,<br />

Detroit; the Oriental, Chicago; Loew's<br />

State, New Orleans; Majestic, Dallas; Aladdin,<br />

Denver, and wind up in Los Angeles<br />

February 29. Additional cities are also<br />

under consideration for Miss Fonda.<br />

For the "Sunday in New York" presentation<br />

at MGM "Showcase" theatres, MGM<br />

IS conducting an advertising campaign<br />

which will cost more than $100,000, accordmg<br />

to Emery Austin, exploitation director<br />

of MGM. All media, including radio, television,<br />

print and posting, are being utilized<br />

to provide more than 390,000,000 consumer<br />

impressions in New York alone. The campaign<br />

is also designed to reach a national<br />

audience by MGM's two-color ads placed<br />

in Look. McCall's and the Saturday Evening<br />

Post. Also ready are television spots<br />

featuring Lou Jacobi, stage-screen player,<br />

who sells the picture without employing<br />

footage or dialog from the film. These T'V<br />

spots will be seen on WPIX, WNBC and<br />

WCBS starting Saturday i8i and continuing<br />

through February 13-14. A tieup with<br />

TWA, utilizing "Sunday in New York<br />

actual footage, as shown in the flight sequences<br />

in the picture, which started<br />

January 1 and will continue through<br />

March. TWA has also prepared a special<br />

"Come to the Fair" film, designed to<br />

stimulate interest in the coming event,<br />

this also including footage from "Sunday<br />

in New York."<br />

RCA 'Victor is backing their Peter Nero<br />

album of "Sunday in New York" with a<br />

promotion campaign that includes ads in<br />

the February issues of Show, Esquire and<br />

the New Yorker magazines, as well as trade<br />

publications. Atlantic Records has also released<br />

a Mel Torme single from the picture.<br />

YouMI Be One Of The Lucky Ones . • •<br />

If<br />

You're Present For The Biggest Showman's Show On Earth!<br />

MARCH 3-4-5, 1964 Lry /<br />

HOTEL CONTINENTAL<br />

KANSAS CITY. MISSOURI<br />

For Reservations. Contact Norris Cresswell • United Theatre Owners<br />

ol the Heart Of America • 114 West 18th St.- Kansas City, Missouri<br />

WB Net Profif Down ^'<br />

For First Quarter<br />

WILMINGTON—Warner Bros. Pic!<br />

reports a consolidated net income of<br />

000 for the three months ended No<br />

1963, compared with a consolidated m<br />

come of $2,010,000 for the correspo<br />

period last year. The three-month pi<br />

in 1963 represents 9 cents per shari<br />

the 4.850.052 shares of common stock<br />

standing in 1963, compared with 41<br />

per share on the shares outstanding<br />

1. 1962.<br />

Theatrical and television film re:<br />

sales, etc., amounted to $18,194,000,<br />

dends from foreign subsidiaries not<br />

solidated were $10,000 and profit on<br />

of capital assets was $1,000 for the t]<br />

months ended Nov. 30, 1963, as comp<br />

with $22,174,000, $6,000 and $2.000, 'fr<br />

spectively, for the three months ended »<br />

1. 1962.<br />

WB net current assets on Nov. 30. 6i<br />

were $48,826,000 (including $7,591,000 en<br />

and debt due after one year w^as $6,647<br />

compared with $51,870,000 (including $,<br />

205.000 cash! and $6,571,000, respecti'<br />

at Aug. 31, 1963.<br />

At the annual meeting of Warner<br />

Pictures held here Wednesday (5) ovi<br />

per cent of the outstanding stock was<br />

resented in person or by proxy and<br />

stockholders re-elected Waddill Catc:<br />

R. W. Perkins and T. J. Martin direc<br />

for a two-year term. The remainder of i<br />

board consists of Jack L. Warner, All!<br />

Warner. Benjamin Kalmenson. Chai<br />

Allen jr. and Serge Semenenko, wbl<br />

terms expire in 1965.<br />

The chairman read a statement at i<br />

meeting covering the financial report wh<br />

read: "Higher production costs and a c<br />

appointing acceptance of some of the CC'<br />

pany's products have led to diminish<br />

profits during the first quarter of the 19<br />

64 year. The corporation does not n<br />

have sufficient information to estimate<br />

final results for the second quarter but,<br />

this time, it does not look favorable.<br />

"The motion picture and television :<br />

dustry is changing and the corporation<br />

adjusting its activities to meet thi<br />

changes. The public has developed a V(<br />

highly selective taste for individual p<br />

tures and programs in theatres and<br />

television. We recognize these chanf<br />

patterns and are preparing to meet theml<br />

"The corporation regards w'ith gi*<br />

optimism its forthcoming release prograli<br />

as well as the productions which are tm<br />

in preparation. This program can repif<br />

sent a new horizon for profitable opei<br />

tion."<br />

The meeting approved a stock option I<br />

centive plan for key employes previoui<br />

adopted by the board of directors and i<br />

amendment to the certificate of incorpor<br />

tion oxenipling from the pre-emptive rigt<br />

provisions shares issued upon the exerd<br />

of .stock options.<br />

Alain Delon on Tour<br />

HOLLYWOOD— Alain<br />

Dclon. following<br />

two-day return to Paris to complete dul<br />

bing on "The Black Tulip." returned la<br />

week to resum(> his national tour to pn<br />

nioto MGM's Delon-Jean Gabin susf>ea|<br />

film, "Any Number Can Win." Delon is i<br />

New Orleans and scheduled to hit Detrol;<br />

Chicago, Minneapolis, St. Louis and Seattl:<br />

12 BOXOFTICE :: February 10, IM


D-Day minus 4!<br />

Asheville, N. C.<br />

Durham, N. C.<br />

Greensboro, N. C.<br />

Greenville, S. C.<br />

High Point, N. C.<br />

Raleigh, N. C.<br />

Rocky Mount, N. C.<br />

^ *<br />

Spartanburg. S. C.<br />

Winston Salem, N. C.<br />

Charleston, W. Va.<br />

Columbus, Ohio<br />

Huntington, W. Va.<br />

Cleveland, Ohio<br />

Cuyahoga Falls, Ohio<br />

Canton, Ohio<br />

Findlay, Ohio<br />

Lima, Ohio<br />

Mansfield, Ohio<br />

Steubenville, Ohio<br />

Toledo, Ohio<br />

Warren, Ohio<br />

Youngstown, Ohio<br />

Philadelphia, Pa.<br />

Reading, Pa.<br />

Harrisburg, Pa.<br />

Allentown, Pa.<br />

Bethlehem, Pa.<br />

m&<br />

\0i<br />

ranfftti<br />

4 months to go,.,<br />

and these showmen<br />

have already<br />

Joined the ranks,,,<br />

booking<br />

DARRVL F. ZANUCK'S<br />

DAY<br />

to participate<br />

in the<br />

20th Anniversary<br />

of D-Day,<br />

June 6, 1964<br />

Better Contact Your 20th Man Today!<br />

Lancaster, Pa.<br />

Chester, Pa.<br />

Easton, Pa.<br />

York, Pa.<br />

Atlantic City, N.J.<br />

Ocean City, N.J.<br />

Wildwood, N. J.<br />

Manahawkin, N. J.<br />

Pottsville. Pa.<br />

Wilmington, Del.<br />

Williamsport, Pa.<br />

Lebanon, Pa.<br />

Scranton, Pa.<br />

Wilkes Barre, Pa.<br />

Sunbury, Pa.<br />

Bloomsburg, Pa.<br />

Hazelton, Pa.<br />

Trenton, N.J.<br />

Morristown, Pa.<br />

Lewistown, Pa.<br />

Shenandoah, Pa.<br />

Denver, Colo.<br />

Albuquerque, N. M.<br />

Boulder, Colo.<br />

Rapid City, S. D.<br />

Indianapolis, Ind.<br />

Bloomington, Ind.<br />

Minneapolis, Minn.<br />

Duluth, Minn.<br />

Gulfport, Miss.<br />

Quincy, III.<br />

Springfield, III.<br />

Salt Lake City, Utah<br />

Boise, Idaho<br />

Seattle, Wash.<br />

Everett, Wash.<br />

Tacoma, Wash.<br />

Danville, Va.<br />

Calgary, Canada<br />

St. John, Canada<br />

Toronto, Canada<br />

London, Canada<br />

Ottawa, Canada<br />

Vancouver, Canada


.<br />

I<br />

ill<br />

«<br />

Fewer Oscar Films,<br />

But 135 in Color<br />

HOLLYWOOD — Fewer<br />

feature-length<br />

motion pictures are eligible for "Oscars"<br />

this year, but of the 290 which qualify for<br />

consideration. 135 are in color. Last year<br />

there were 317 films which met requirements<br />

for "Oscar" candidates.<br />

For this year's competition for Academy<br />

of Motion Picture Arts and Science Award.s.<br />

a feature-length film has to be in Engli.sh<br />

or have English subtitles and must ha\c<br />

been shown for the first time in 1963 in<br />

Los Angeles. The awards determined by<br />

voting members of the AMPAS will be announced<br />

at the 36th annual presentation<br />

April 13.<br />

Separate consideration is given pictures<br />

competing for the Foreign Language Film<br />

Award. Pictures submitted in this category<br />

need not have been shown in the United<br />

States and English subtitles are not required.<br />

The "Oscar" show will be carried over<br />

the combined radio and TV facilities of the<br />

American Broadcasting Company, the TV<br />

facilities of the Canadian Broadcasting<br />

Company and the world-wide radio network<br />

of the Ai-med Forces Radio Service,<br />

Monday. April 13, starting at 7 p.m. iPSTi<br />

Jack Lemmon will be master of ceremonies<br />

for the affair, to be held for the<br />

fourth consecutive year at the Santa<br />

Monica Civic Auditorium.<br />

Jack L. Warner Gets Award<br />

From German Government<br />

HOLLYWOOD—In recognition of Jack<br />

L. Warner's contributions to better understanding<br />

between the Republic of Germany<br />

and the United States, he has been<br />

awarded the Cross of Merit, First Class, one<br />

of the highest decorations given by the<br />

Bonn government, presented by Hans Rolf<br />

Kiderlin, the German Consul General,<br />

here.<br />

Among those who attended the ceremonies<br />

at the Warner Studio for the<br />

Warner Bros, president were Tony Curtis,<br />

Natalie Wood, Connie Stevens, Jeffrey<br />

Hunter, Efrem Zimbalist jr. and directors<br />

George Cukor, Delmer Daves, and WB vicepresidents<br />

Steve Trilling, William T. Orr<br />

and E. L. DePatie.<br />

Sullivan Joins Stevens<br />

As Ad-Publicity Head<br />

NEW YORK—Edward E. Sullivan, who<br />

was director of publicity and public relations<br />

for 20th Cen-<br />

"^ tury-Pox for 15 years,<br />

'<br />

has joined George<br />

Stevens Productions<br />

as director of adverl<br />

tising and publicity<br />

for "The Greatest<br />

Story Ever Told," according<br />

to Fred Gold-<br />

'i<br />

berg, vice-president<br />

of United Artists, and<br />

Stevens. Stevens'<br />

"Greatest Stoi-y" is<br />

'^o^'<br />

Edward E. SuUivan<br />

completed and is<br />

scheduled for release<br />

by UA in the fall of 1964. At one time, it<br />

was to be distributed by 20th-Fox.<br />

Since leaving 20th-Fox early in 1963,<br />

Sullivan has been president of Behrend<br />

Associates and he will be on loan to<br />

Stevens from that firm. He will headquarter<br />

at the Culver City Studios but will<br />

direct activities in both east and west and,<br />

later, the European operations.<br />

R. B. Graff to Handle Sales<br />

For Closed Circuit TV<br />

NEW YORK—Richard B. Graff, assistant<br />

to the vice-president and general sales<br />

manager of Universal Pictures and a home<br />

office sales executive, has been placed on<br />

a special assignment to MCA-TV to handle<br />

sales for the large screen closed circuit TV<br />

for theatres, auditoriums and arenas of the<br />

48th Annual Indianapolis Speedway 500<br />

Mile Race on Saturday, May 30, it was announced<br />

by Henry H. "Hi" Martin, Universal<br />

vice-president and general sales<br />

manager.<br />

The closed circuit TV pickup of the three<br />

and one half hour Indianapolis classic being<br />

covered in its entirety and marking<br />

MCA's debut into closed circuit television,<br />

will start at 11 am. EST and will have<br />

more camera coverage than any single<br />

sports event in TV history, scanning every<br />

foot of the entire two and one half mile<br />

track. Prior to the start of the actual race,<br />

the closed circuit TV viewers will be shown<br />

taped highlights of the exciting qualifying<br />

time trials and other pre-race activities.<br />

ITSHARD TO BEAT!<br />

CALENDARiEVENT<br />

S M T W T F<br />

10 n 12 13 14 15<br />

16 17 18 19 20 21 22<br />

23 24 25 26 27 28 29<br />

S M T W T<br />

1 2 3 5 6<br />

8 9 10 11 12 13 1<br />

15 16 17 18 19 20 2<br />

22 23 24 25 26 27 2;<br />

29 30 31<br />

FEBRUARY<br />

n. Theatre Owners of New England annual midwij<br />

all-day showmanship meeting, Beocon Street<br />

Brookline, Mass.<br />

11-13, Texas Drive-ln Theatre Owners Ass'n 12th j<br />

nuol convention, Statler Hilton Hotel, Dollos.<br />

17-18, Notional Ass'n of Concessionoires regi'j|<br />

conference, Biltmore Hotel, Los Angeles.<br />

22, Directors Guild of America annual awards<br />

Beverly Hilton Hotel, Beverly Hills, Calif.<br />

MARCH<br />

1, Screen Producers Guild 12th annual Milestone Awl]<br />

dinner, Beverly Hilton Hotel, Beverly Hill:<br />

2, Theatre Owners of America board meeting, H]<br />

Muehieboch, Konsas City.<br />

3-5, United Theatre Owners of the Heart of Atnej<br />

Show-A-Rama VII convention. Hotel Continental, K<br />

sas City.<br />

10-11, Montana Theatre Owners Spring Convent<br />

Hotel Florence, Missoula, Mont.<br />

21, American Cinema Editors annual awards dim<br />

Beverly Wilshire Hotel, Beverly Hills, Calif.<br />

24, Unitea Theatre Owners of Oklahoma and the P.<br />

hondle of Texas 4th annual convention, ViB--nta:<br />

tel, Oklohoma City.<br />

ales 01<br />

APRIL<br />

13, Acooemy of Motion Picture Arts 8. Sciences Os<br />

Awards, John F. Kennedy Auditorium, Santo Moni<br />

25-26, U.S. Institute of Theatre Technology. Fou<br />

annual convention, Sorbizon-Plaza Hotel, New Yc<br />

JUNE<br />

29-July 1, Variety Clubs International conventi-<br />

Statler Hotel, Buffalo, N. Y.<br />

JULY<br />

20-22, Virginia MPTA convention. Hotel Covolier, V<br />

ginio Beach.<br />

d spi<br />

Kirk Douglas Is Touring<br />

For 'Seven Days in May'<br />

NEW YORK— Kirk Douglas, who closi;<br />

a Broadway run in his starring play, "Oi fL<br />

Flew Over the Cuckoo's Nest" late in Jam<br />

ary, will undertake a five-week tour<br />

connection with the global openings<br />

"Seven Days in May," the Seven ArbKj.'<br />

Joel Productions film for Paramount n<br />

lease, in which he costars with Burt Lar<br />

caster. Fredric March and Ava Gardne<br />

He will retm-n to Hollywood in the sprin<br />

to start his next picture for the newl<br />

formed Douglas and Lewis Production<br />

"Seconds." to be made in con.iunction wit<br />

John Frankenhcimer, who directed "Seve<br />

Days in May." Douglas will also film "On<br />

Flew Over the Cuckoo's Nest" later in 196'<br />

Douglas will start his tour with speci^Ps to<br />

screenings for the athletes as.sembled froi<br />

all over the world at Innsbruck for th<br />

Winter Olympics. From there, he wl<br />

visit Bombay, Hong Kong, Tokyo ani<br />

Manila, before returning to the U.S. 1<br />

mid-March.<br />

: Ike cu:<br />

the<br />

ibis<br />

lofihi<br />

A.C<br />

Miirt, is<br />

iikt<br />

^f<br />

'fen'ne<br />

14<br />

,^^„ „<br />

For Reservations: Contact<br />

Norris Cresswell •<br />

United Theatre Owners<br />

of the Heart Of America -114 West 18th St. • Kansas City Missouri<br />

Peter Fonda, Sharon Hugueny to Tou<br />

HOLLYWOOD— Peter Fonda and Sharoi<br />

Hugueny. stars of Samuel Goldwyn, jr'<br />

have been set to vls^<br />

"<br />

"The Young Lovers,<br />

25 key cities starting the first week<br />

June in connection with the openings<br />

the film. Each will go to different citleS<br />

Goldwyn also will hit the personal ap<br />

pearance trail, heralding playdates of tb<br />

film in some 10 to 15 cities.<br />

BOXOFFICE :: February 10, 19»<br />

*(!etni<br />

^<br />

biiew]<br />

"fstkeiit<br />

'h


'<br />

(niontrast<br />

'se<br />

—<br />

'«*r ^ii, ::iif<br />

^ lor<br />

DAILY.<br />

THE<br />

INTERNATIONAL<br />

NEWSPAPER<br />

OF<br />

MOTION PICTURES<br />

Established N\ay 8, 1918<br />

)( 124, NO. 16 THURSDAY, JANUARY 23, 1964 TEN CENTS<br />

iA DOUBLING RELEASES IN '64<br />

krsi ACE Film Set far Summt^r<br />

lates 18-22 Films<br />

I By AL FINESTONE<br />

THE FILM DAILY<br />

i'difor,<br />

.'l{claring that Allied Artt^^mticipates<br />

one of its best<br />

iriir and sprinK-summei-<br />

,nls in sev-<br />

I<br />

"tin 349 from Berlin," star--<br />

ig Ferrer and Sean Flynn<br />

rW Flynn's son).<br />

TH other is "Station Six-<br />

'ha' ," for which AA has just<br />

'lit ted negotiations with Lion<br />

Mitional Films of England,<br />

an August release.<br />

lis'<br />

Broidy detailed:<br />

" 'Soldier In The Rain' is lined<br />

up for bookings virtually equal<br />

to the type we had on 'El Cid.'<br />

This opens this week at the Ma-<br />

.iestic, Houston; the Fox Warfield,<br />

San Francisco, and the Fox, Oakland.<br />

In the Bay City it plays daydate<br />

with the Geneva Drive-In.<br />

Next week we debut in such<br />

houses as the Majestic, Dallas;<br />

Warner, Milwaukee; Keith's,<br />

Washington, and many others,<br />

including the flagship showcases<br />

of the Interstate, Wilby-Kincey<br />

Psrar<br />

and Martin circuits. Following its<br />

highly successful New York premiere<br />

run and the multiple which<br />

came behind it, we are getting<br />

a tremendous response from exhibitors<br />

across the nation."<br />

He listed "A Yank In Viet-<br />

Nam" as coming up next. "It looks<br />

like we've hit it lucky with this<br />

•Seses in the current calendar<br />

with<br />

Last year the company put<br />

couldn't have timed it better. This<br />

n^jictures on the market.<br />

action-packed picture was actually<br />

filmed within gunshot of the<br />

the headlines sizzling we<br />

-t fuation, has 12 releases battle lines."<br />

to last year's prod-<br />

AA<br />

revealing<br />

one as it's the first hard-hitting<br />

story of the hot war there and<br />

f 111 have between 18 and 22<br />

'lefled for the first seven<br />

"For March," he continued, "we<br />

rnjs.<br />

have two very promising films.<br />

pijdy, as is his usual custom, Scheduled for St. Patrick's Day<br />

tu'i to talk publicly about is the new Pat Boone comedy,<br />

idj:s, cost of the pictures, or 'Never Put It in Writing.' a Seven<br />

rn^ of the various producer<br />

Arts production, produced and<br />

all<br />

directed by Andrew Stone."<br />

Of.nterest to exhibitors, par- Broidy is of belief it marks<br />

BlMy those who invested some the return of Boone to the type of<br />

tllion in A.C.E. Films to vehicle his fans have always<br />

mute product, is that the first wanted to see him in—a fast-moving,<br />

laugh-filled romantic ad-<br />

under A.C.E. auspices,<br />

K-'hin<br />

Red Line," will be re- venture—and the title song, written<br />

•se! in June.<br />

and sung by the star has al-<br />

W) sales executives are now ready been recorded for Dot Records<br />

*l| g with Sidney Markley,<br />

and is being released this<br />

*l| •dif A.C.E. Films, on saturaiBiioking<br />

week. March will also see the re-<br />

plans," Broidy said. lease of "The Strangler," the first<br />

to star Victor Buono, Oscar nominee<br />

for his performance in "What<br />

Fit of the newly announced<br />

Odjt, and scheduled for May,<br />

lC<br />

a<br />

Ever Happened To Baby Jane?"<br />

"We previewed 'The Strangler'<br />

and it murdered them," Broidy<br />

enthused. "Now we're preparing<br />

an unusual exploitation and advertising<br />

campaign to cash in on<br />

this coming suspense shocker produced<br />

by Sam Bischoff and Dave<br />

Diamond."<br />

For April: "The Naked Kiss"<br />

"the intimate story of the rise and<br />

fall of a harlot." 'The Leon Fromkess-Sam<br />

Firks production stars<br />

Constance Towers, Michael Dante<br />

and Anthony Eisley (of "Hawaiian<br />

Eye") and was written, directed<br />

and produced by Sam Fuller. The<br />

same team delivered "Shock Corridor"<br />

last year. Broidy's analysis<br />

of "The Naked Kiss" was, '"This<br />

one is right down the alley for<br />

today's big mass audience which<br />

buys 'kicks.' If they don't get their<br />

fill of thrills, I miss my guess."<br />

"Train 349 From Berlin," the<br />

May bellwether, is the story of<br />

an American army train going<br />

from Berlin to West Zone. The<br />

drama is sharpened by the discovery<br />

of an East German stowaway<br />

aboard, who is being hunted<br />

by the Russians and their satellite<br />

police. It's a Ray Ventura-Hans<br />

Oppenheimer presentation, directed<br />

by Rold Haedrich. Broidy<br />

described it as "an Alfred Hitchcock<br />

type picture, a la 'The Lady<br />

Vanishes.' But it has the topical<br />

excitement of the East-West situation<br />

in Berlin."<br />

The president continued:<br />

"We are proud to announce the<br />

release of the first picture presented<br />

by A.C.E. Films, Inc.: —<br />

Philip Yordan's production of 'The<br />

Thin Red Line,' made by Security<br />

Pictures, Inc. in association with<br />

A.C.E. It's best-seller by James<br />

Jones, author of 'From Here To<br />

Eternity.' The director is Andrew<br />

Marton, who won an Oscar nomination<br />

for 'The Longest Day' on<br />

which he was one of the triq of<br />

directors. He had already gained<br />

reknown for staging the chariot<br />

race in 'Ben Hur' and a long<br />

string of directorial successes at<br />

MGM. The screenplay is by Bernard<br />

Gordon and the score is now<br />

being done by Malcolm Arnold,<br />

who won an Academy Award for<br />

'Bridge On The River Kwai.'<br />

"Several leading exhibitor members<br />

of A.C.E. have seen major<br />

portions of the picture and predict<br />

it will be one of the year's<br />

big hits. Heading the cast are<br />

Keir Dullea, who flashed to fame<br />

in 'David and Lisa,' and Jack<br />

Warden, recently featured with<br />

John Wayne in 'Donovan's Reef,'<br />

and starred opposite Sophia Loren<br />

in 'That Kind Of Woman.'<br />

"For August we have scheduled<br />

'Station Six-Sahara.' This is the<br />

picture which Carroll Baker made<br />

abroad and which gained worldwide<br />

publicity because of its<br />

'mature' story and situations. It<br />

has scored wide success in Europe<br />

and all of us, especially the, sales<br />

and advertising departments, feel<br />

it is as near to a surefire click as<br />

one can hope for.<br />

"Keep in mind that 'Station<br />

Six-Sahara' will follow Miss<br />

Baker's starring appearance in<br />

'The Carpetbaggers' in which we<br />

understand her performance is<br />

so outstanding that Paramount<br />

has signed her for four pictures."<br />

Winding up his statement on<br />

forthcoming Allied Artists product,<br />

Broidy revealed that negotiations<br />

are under way on several<br />

important productions involving<br />

name talents. These, he said, were<br />

in addition to future pictures already<br />

announced. He also said<br />

that the release schedule for the<br />

first seven months of 1964 would<br />

carry a number of other films.<br />

Some titles: "The Secret Door,"<br />

"A Life in Danger," "The Master<br />

Spy,"<br />

Broidy concluded:<br />

"I hope this list of pictures will<br />

bring to full realizaton the desire<br />

of exhibitors to have highly<br />

saleable product. As a further<br />

footnote, I should add that we are<br />

now breaking all records in Japan<br />

with the release of Samuel Bronston's<br />

'55 Days At Peking,' and his<br />

'El Cid' is surpassing every picture<br />

in history in Mexico."<br />

AA Cont'est' for Best<br />

Campaign on 'Soldier'<br />

Allied Artists is conducting a<br />

contest among theatre managers<br />

in the U.S. and Canada for the best<br />

exploitation campaign on "Soldier<br />

in the Rain."<br />

The winner will recieve an allexpenses-paid<br />

trip for himself<br />

and a guest to New York for two<br />

days and two nights. The contest<br />

runs until April 15.<br />

— Adv.


. . Ivan<br />

. . Charlton<br />

. . . Another<br />

. .<br />

. . Robert<br />

. . Marvin<br />

' 1;<br />

,<br />

j<br />

^oUtfeoi^Md ^eftont<br />

^ILLIAM CASTLE, producer-director,<br />

will make "The Night Walker" as his<br />

first film at Universal, it was announced by<br />

Edward Muhl, vice-president in charge of<br />

production. Robert Bloch will write the<br />

suspense story with a start scheduled for<br />

March. Both Castle and Bloch turned out<br />

the Joan Crawford. "Strait-Jacket." at Columbia<br />

before the producer moved to Universal<br />

City . . . Cornel Wilde will go to<br />

Africa for his owni "African Adventure,"<br />

film based on the story from the 1800s. All<br />

location shooting will take place on the<br />

dark continent and will be made in Panavision<br />

and Technicolor. Wilde produces,<br />

directs and stars in the film, which will<br />

have a British touch . Heston<br />

is Orient-bound as a coproducer w-ith the<br />

Toho Co.. if a deal jells where the star will<br />

play with Toshiro Mifune, leading Japanese<br />

star in a Japanese production . . . Fouad<br />

Said will produce a feature for Diamond-<br />

International in 1964 after completing<br />

photography for Tommy Noonan on "3<br />

Nuts in Search of a Bolt." The other deal<br />

completed with Robert O'Donald, head of<br />

DI, will be a distribution contract on "Two<br />

in a Sleeping Bag" and "Bourbon Street."<br />

"Once Too Often," a novel by Lloyd<br />

Marker, has been purchased by Gene Barry<br />

for use as a theatrical feature and for television.<br />

The story is a college comedy.<br />

Barbety Productions is the production company<br />

name<br />

. . . "Moll Flanders," a famed<br />

title in literary history, has been sold to<br />

England's J. Arthur Rank Organization,<br />

with Paramount involved in the U.S. rights<br />

for distribution. The screenplay was written<br />

by Roland Kibbce, and Marcel Hellman will<br />

be the top producer on the film. Budget is<br />

over $2,000,000 ... On the 20th-Fox lot<br />

-studio production head Richard Zanuck is<br />

getting a Walter Wood property, "The<br />

Peter Hurkos Story," to star Glenn Ford.<br />

Peter Hurkos, a seer, or clairvoyant, has a<br />

good track record and has provided interesting<br />

material . Tors has signed<br />

James Komack to write the screenplay<br />

"Birds Do It," for an MGM early fall<br />

'By SYD CASSYD<br />

start.<br />

Komack originated the original story out-<br />

.<br />

line, for which he has been hired to prepare<br />

. . . Producer Mervyn LeRoy bought<br />

"Moment to Moment." an Alec Coppel<br />

jjroperty, which he will produce as his 75th<br />

film. Coppel will script for the independent<br />

production to be made at Universal<br />

"Call Me When the Cross Turns Over," an<br />

Australian novel by D'Arcy Niland, is a new<br />

purchase of 20th-Fox, with the novelist<br />

assigned to the screenplay . . . "How to<br />

Find a Man," a story by Ethel Boyd, has<br />

been purchased by Cliff Robertson and<br />

writer Dan Baron who will transcribe the<br />

novel into screenplay form.<br />

f<br />

Norman Taurog has felt the trend moving<br />

towards the new approach and has formed<br />

his own production company in association<br />

with Mick Hoey. The pair will make two<br />

films in South America in the Rio locale<br />

Independent goes for broke at<br />

the University of Southern California,<br />

where Bert Martin, a producer, will shoot<br />

"Beyond a Reasonable Doubt," a film to be<br />

shot entirely on location. Wally Campo directs<br />

with Lee Anthony and Rita D'Amico<br />

set for top roles. Anthony has been a very<br />

busy young actor in the new generation<br />

group of talented young stars and was featured<br />

in a Coronet article recently.<br />

James Mason has bought two novels for<br />

production later this year. The list now<br />

includes a remake of "Jane Eyre," "Beach<br />

of Falesa," from a Dylan Thomas script<br />

written by the poet before he died. Others<br />

are "Bishop's Move," a comedy by Lesloe<br />

Hiscott and a Canadian story from a novel<br />

by John Buell. Richard Burton, who hails<br />

from Wales where Thomas lived, is part<br />

owner of the poet's script . . . "Banner With<br />

a Strange Device," story with a nympho<br />

twist by Arona McHugh is being packaged<br />

as a feature, if someone picks up the<br />

options. Published by Doubleday, it is this<br />

month's Literary Guild selection in hard<br />

covers . . . With Hootenamiy arriving on<br />

the nation's screens, both television and<br />

radio, as a craze, it is no wonder that the<br />

folk-music ballads, for which America is<br />

known, are being readied for fihn produc-<br />

It's A ^Natural' For Showmen Everywhere!<br />

^OhZ-A'i^M^<br />

MARCH 3-4-5, 1964<br />

HOTEL CONTINENTAL<br />

KANSAS CITY. MISSOURI<br />

For Reservations: Contact Norris Cresswell<br />

I ys<br />

United Theatre Owners of tlie Heart Of AmericaH4 West 18th St.- Kansas City, Missouri<br />

tion. The latest being packaged is "Die<br />

Like a Rebel," a novel by Zapata Modesto<br />

about the Joe Hill. Earl Robiiison will sing<br />

his own "Joe Hill" ballad in the film and<br />

wTite the music score. Oak Publications<br />

puts out the book under the title, "Ballads<br />

of Joe Hill, the Rebel Boy" . . . Franklin<br />

Schaffner has "The Whistle Blows for<br />

Victory," which is based on John Starr's<br />

story of a battle on the docks, during a<br />

longshoreman strike.<br />

"The Lively Set," romantic drama with a<br />

racing car background, went before the<br />

cameras at Universal with James Dari'en,<br />

Pamela Tiffin, Doug McClure, Joanie Sommers,<br />

Marilyn Maxwell and Peter Mann<br />

starring and Jack Arnold directing for producer<br />

William Alland. The new start gives<br />

Universal five pictures currently in production,<br />

the largest number to shoot on the lot I<br />

simultaneously since 1956 ... A 35-minute<br />

featurette is being shot in Texas, at the<br />

Fort Worth stock show, by James Drury,<br />

who is a television star in Revue's "The<br />

Virginian." "The Lost Breed" as it is titled,<br />

was sold to Universal before filming for<br />

distribution rights . . . John Ericson, who<br />

(<br />

just completed stamng roles in MGM's<br />

(<br />

•<br />

"Seven Paces of Dr. Lao" and "Burke's<br />

Law," announces the reactivation of Nicole<br />

Productions, company formed by the actor •<br />

for film and television ventures. Nicole's ><br />

;<br />

first acquisition is "Aurora," comedy by<br />

Morris and Caria Welton. Ericson said the<br />

|<br />

husband-and-wife team will prepare screen<br />

treatment for himself<br />

(<br />

and Barbara Eden,<br />

;<br />

in the feminine lead . . "Hot Rod Happy"<br />

;<br />

.<br />

is a Marty Ingel feature for the busy TV<br />

,<br />

man, under the V.P.I, banner of Tom Naud,<br />

,<br />

who will produce . Arthur has<br />

|<br />

signed Kurt Villadsen to work on the<br />

screenplay of an original comedy titled '<br />

"Pettigrew." It will be made at the Univerj<br />

sal City lot. I<br />

nionboo<br />

in plans<br />

)! the she<br />

dritalf<br />

^'isexp<br />

JOS' of tt<br />

.3 eite<br />

:iiler K<br />

ctstimat<br />

a of to<br />

iaii<br />

John Beck and Hayes Goetz have secured<br />

rights to make a biographical film of the<br />

Belgium nun who last autumn catapulted<br />

ilkotisci<br />

herself to international fame—albeit anonymous—with<br />

her recordings of "Dominique"<br />

ftataiit<br />

and the album "Soeur Sourire" (Sister<br />

Smiles), released in this country as<br />

tt<br />

"The Singing Nun." Beck and Goetz re- j^Ji<br />

cently visited Sister Luc-Gabrielle, the 27-<br />

E« total<br />

year-old Dominican, known in her cloister<br />

*!a b'<br />

outside Brussels as Sister Luc-Gabrielle,<br />

and after discussions with the Mother Superior<br />

and Messrs Lebbing and Vanderhoot.<br />

titl<br />

representatives of the Philips Music Co. in<br />

Brussels who own all copyrights to music,<br />

came aw^ay with rights to peg a fictionized<br />

screenplay inspired by the most unusual recording<br />

artist in the entire annals of the<br />

4tstate.i<br />

phonograph industry. All monies accruing<br />

to the nun will be devoted to the works of<br />

!ith!j<br />

charity in which the Dominican Order is<br />

engaged.<br />

John Wayne will star in "Brannigan"<br />

for Paramount release. The star goes<br />

abroad for a Near East locale along with<br />

Hollywood studio shots in the Sam Taylor-<br />

Roland Kibbce property for summer shooting.<br />

Although the property and the star are<br />

set, the producer and the director haven't<br />

been named, which is an indication of the<br />

importance of Wayne . Kaplan,<br />

a comedian, has been signed for his first<br />

dramatic role in the Bischoff-Diamond production<br />

of "Sonu'lhing for Nothing." Dick<br />

Bernstein, wiio doubles in brass writing for<br />

tradepapcrs, will produce the story, a feature<br />

based on H. Vernon Dixon's book.<br />

Sthea<br />

16<br />

BOXOFFICE :: Fcbiniary 10, 1964<br />

J


'<br />

^'SJLS.^Blfl<br />

Sterling Theatres CONCORD THEATRE • M Fla. • Town & Country Corp.<br />

UK...A3S-I<br />

W I5 James Ik<br />

s« It Rme'i<br />

(9M11500 INVESTED IN 320 NEW THEATRES<br />

Shopping Center Construction Booms; Outlook Greater for 1964<br />

li More liiii;<br />

KANSAS CITY—Motion picture theatre<br />

instruction boomed in 1963, setting a new<br />

l-year record, and theatremen the nation<br />

:. Uo' iod 'Is 'er announced even more extensive plans<br />

todintioiKdli<br />

m ratnies. lit<br />

'Amn," ami<br />

tal of $97,411,500 expended. Of the total<br />

r 1963, 240 were four-wall theatres, costg<br />

an estimated $72,871,500, and more<br />

ere listed.<br />

While the construction of indoor houses<br />

rged forward, drive-in development also<br />

owed improvement during the year with<br />

new ozoners, compared with 72 the prej'3<br />

,!)»» Itot<br />

Joim EiicsoiLi<br />

x« niles in W<br />

^'<br />

T 1964, plans which will see the emergice<br />

of the shopping center theatre as a<br />

;w and vital force in the industry. The<br />

3W year is expected, for the first time in<br />

le history of the industry, to reach $100,-<br />

10,000 or more in investments in some 450<br />

?w theatre properties.<br />

The past year found a total of 320 new<br />

leatres either opened, announced or<br />

aced under construction, with a record<br />

lan half of these— 143—were in shopping<br />

nter locations, many of them small dual<br />

iditorium houses seating 300-500 patrons<br />

each auditorium. Tlie 1963 total, which<br />

ided 207,853 seats, compares with 170 new<br />

ur-wall houses the previous year.<br />

For the third year in a row, the industry<br />

is indicated its strength and confidence<br />

the future through building new theaes.<br />

In 1962, 242 new theatres were an-<br />

)unced, opened or placed under construcm<br />

at a total investment of $90,706,500.<br />

intinuing a building surge which first<br />

arted in 1961, when 142 nev,r properties<br />

3us year.<br />

In the state-by-state breakdown, Caliirnia<br />

took the lead from New York in<br />

63, with 34 theatres listed, compared<br />

th New York's 29. Of California's 34<br />

mses, 17 were in shopping center loca-<br />

)ns, and 16 of the total were opened<br />

iring the past year. In New York, 17 of<br />

e 29 were in shopping centers and ten<br />

id been opened. Florida held third place<br />

th 21 theatres, 15 in shopping centers<br />

id six houses opened.<br />

Data for the annual report on theatre<br />

nstruction and remodeling comes through<br />

e BoxoFFiCE-Modern Theatre continuing<br />

rvey of the theatre market, with inforation<br />

provided through news releases,<br />

[eatre equipment and supply dealers and<br />

im major theatre circuits.<br />

the reports from major cuxuits alone,<br />

in chains, during 1963, began construc-<br />

XOFHCE :<br />

: February 10, 1964<br />

tion on or opened 33 new theatres, costing houses under construction, plus amiounced<br />

an estimated $8,031,127. Ten of the reporting<br />

plans for several others, would carry out<br />

circuits revealed plans for construction this forecast. The 12 theatres now under<br />

during 1964 of 51 new theatres—four of construction include three in New York<br />

them drive-ins—at a total investment of state, at Syracuse, Utica and Albany, and<br />

approximately $12,150,000. The majority three in Youngstown, Ohio, shopping<br />

of these theatres are slated for shopping centers.<br />

center locations, once again pinpointing In the Philadelphia area, the fast-growing<br />

the new era in theatre operation, designed<br />

Sameric circuit, operated by Samuel<br />

to take entertainment into suburban trade Shapiro, president, this year opened the<br />

areas.<br />

Eric in a Harrisburg shopping center, the<br />

Late in January, Richard A. Smith, president<br />

King in the King-of-Prussia Shopping<br />

of General Drive-In Corp., which Center near Norristown and is building a<br />

headquarters in Boston, informed stockholders<br />

new di'ive-in near Camden, N. J. Shapiro,<br />

that twin theatres appeared to be with some 42 years experience as a thea-<br />

the coming thing in shopping center treman, said nine more theatres would be<br />

locations.<br />

opened soon in the Permsylvania, New Jersey<br />

"We continue to concentrate our expansion<br />

in the shopping center theatre field, Among the other circuits reporting to<br />

and Delaware area.<br />

the prime growth market for our entire industry,"<br />

Smith said. "Of the 12 shopping built five new theatres and one drive-in in<br />

BoxoFFicE, National General Corp., which<br />

center theatres in operation last June, 11 1963, announced plans for six new fourwall<br />

are already profitable. To these 12, we have<br />

houses and three drive-ins during<br />

recently added a 1,500-seat twin in Charlotte,<br />

N.C., a 1,200-seat imit in suburban The Martin circuit, headquartered in Co-<br />

1964, at a total estimated cost of $1,950,000.<br />

Chicago and a 900-seat unit in Sayreville, lumbus, Ga., which built four indoor<br />

N.J. houses and one drive-in during the past<br />

"We are accelerating the shopping center year, plans to invest an additional $1,200,-<br />

theatre construction program this year 000 during 1964 in three other four-wall<br />

with ten units already under way, including<br />

twin theatres in Fort Lauderdale, Fla.; Everett Theatres, headquartering in Char-<br />

houses and one drive-in. Stewart &<br />

St. Louis and Detroit, a 700-twin addition lotte, N.C., opened two new indoor houses<br />

to our first shopping center theatre in hi 1963 and announced plans to build one<br />

Framingham and single units in Austin, more this year.<br />

Dallas, Cleveland, Orlando, Baltimore and Georgia Theatre Co. of Atlanta built one<br />

Plainfield.<br />

new theatre in 1963 and two new di-ive-ins<br />

"We expect to break ground on an additional<br />

six to ten theatres during the next wall houses this year. Commonwealth<br />

and plans construction of two more four-<br />

six months. This energetic program will Theatres of Kansas City, Mo., which built<br />

add between 15 and 20 new shopping center one drive-in last year, set plans for two<br />

units during 1964."<br />

new indoor houses and one new drive-in<br />

Associated Independent Theatres, heretofore<br />

during 1964.<br />

limiting its operations to the New Following are state-by-state reports of<br />

York area, opened three shopping center new indoor and drive-in theatres built during<br />

the year, based on the <strong>Boxoffice</strong> con-<br />

theatres during 1963, and general manager<br />

Ralph E. Donnelly revealed that new tinuing survey records. Those marked with<br />

houses would be opened this year in Freehold,<br />

N.J.; Rye, N.Y., and East Setauket,<br />

L.I., adding that the circuit planned "five<br />

an asterisk were opened.<br />

INDOOR THEATRES<br />

others in California alone, plus others not<br />

yet available for print." Estimated cost for<br />

ALABAMA<br />

Huntsville— ,000-seot theatre, Martin Theatres.<br />

1<br />

each house is about $250,000.<br />

Mobile—New theotre, Giddens & Rester Theatres.<br />

Early this year, executives of Broumas Tuscaloosa— Druid Theatre, 750 sects, Druid, Inc.*<br />

Theatres predicted that Broumas would be<br />

ARIZONA<br />

one of the largest shopping center circuits Phoenix—Cinerama Dome Theatre, 1 ,000 seats, Forman-<br />

Nace Theatres.<br />

by the end of 1964, and the fact that<br />

Broumas now has 12 shopping center<br />

^Continued on page 18)<br />

17


"<br />

and<br />

I<br />

Continued<br />

ond<br />

and<br />

'<br />

and<br />

'<br />

I<br />

'<br />

in<br />

'*•»!<br />

''til<br />

tirciiiti<br />

CINEMA 21 THEATRE<br />

$97,411500 Invested<br />

In<br />

320 New Theatres<br />

Continued from page 17)<br />

Tucson— 300-350-5eot theatre, Art Theatre Guild.<br />

Tucson— Loft Theatre, Art Theatre Guild.<br />

CALIFORNIA<br />

Al Tohoe— 600-seoT theatre, Betty and Bill Tomlinson.<br />

Comarillo— 600-seat theatre in Ponderosa Shopping Center,<br />

Howord Bayer and PhMip Kassin.<br />

Comarillo— ,000-seat theatre in Las Posos Village<br />

1<br />

Shopping Center, Harry Rosenberg.<br />

Cormel—Carmel Theatre, 500 seats, Tom Graff ond Ed<br />

Dickinson.<br />

Costo Mesa—Cinema, 1,000 seats, Edwards Theatres.*<br />

Granada Hills—Granada Hills, Associated Independent<br />

Theatres of New York."<br />

Honford — Towne, George Peterson,*<br />

Hoyword- -New theatre as part of civic recreational<br />

c-niLT Chamber of Commerce.<br />

Encore, 380 seats, L=uis Federici,*<br />

Hollywood— 550-5cot theatre. Bob Clark,<br />

Huntington Beoch— Beach Theotre, 1,055 seats, in Five<br />

f'l.inrs Shopping Center, Edwards Theatres.<br />

La Hobro—650-seat theatre in La Hobro Shoppers<br />

Square, Ed and Dick Grossman and Don Torador.<br />

"<br />

ado— Valley View Theatre, 1,000 seats. Holiday<br />

The Ires.<br />

Los Alamitos— Rossmoor Theatre, 900 seats, in Rossmoor<br />

Shopping Center, National General Corp.<br />

Los Angeles—World Theotre, Pacific Drive-In Theatres.*<br />

Los Angeles—Cinerama Center, 1,000 seats. Pacific<br />

Theatres.'<br />

Molibu—Molibu Arts, 350 seats, Herts-Lion.<br />

Northridge— Fox Theatre, 806 seats. Fox West<br />

Ojoi— Los Robles Theatre, 576 seats in<br />

Coast."<br />

Y Shopping<br />

Center,<br />

Polos Verdes—<br />

Robert<br />

Fox<br />

L. Clark<br />

Theatre,<br />

and Lester<br />

874 seats,<br />

Blumberg.*<br />

in Peninsula<br />

Shopping Center, Fox West Coast.*<br />

Socramcnto— Coronet Theatre, 900 seats, Longtin<br />

Theatres.*<br />

Son Diego—Cinema 21, 1,100 sects, Statewide<br />

Theatres.*<br />

Son Diego— 300 -seat theatre, in Pacific Plaza Shopping<br />

Center, Pocific Coast Properties, Inc.<br />

Son Francisco— Richelieu Theatre, 300 seats, in Richelieu<br />

Hotel, Maury Schwartz.'<br />

Son Jose— 950-seat circular theatre, near Town &<br />

Country Shopping Center, Syufy Enterprises.<br />

Sonto Mario— New shopping center theotre, Lester Blumben<br />

Tohoc — L akeside Theatre, 600 seats, Harold<br />

Buchanan.<br />

Thousand Oaks—Conejo Theotre, 854 seats, in Conejo<br />

Shopping Center, National General Corp,*<br />

Torrance— Rolling Hills Theatre, 1,000 sects, Colifornia<br />

Sterling Theatres and Pacific Drive-Ins.<br />

Torroncc— UA Theatre, 825 seats, in Big Ben Shopping<br />

Center, United Artists Theatres.'<br />

West Covino— Copri Theatre, in shopping center. Statewide<br />

Theatres.'<br />

West Covina— Ploza Theotre, 1,000 seats, in Plaza<br />

Shopping Center, Sanborn Theatres.<br />

WhiMior—Whittwood Theatre, 960 scots, in Whittwood<br />

Shopping Center, Whitticr Theatres.<br />

Woodlond Hillt— New Art Theatre, 300 seots Sam<br />

Stiefel ond Irwin Weiss.<br />

COLORADO<br />

Colorodo Springs— Cooper, 832 scats. Cooper Theatres'<br />

CONNECTICUT<br />

Bridgeport — New theatre planned in Lafayette Plozo<br />

^ fii[ 1.-^<br />

Eost Hortford— New theotre plonned by East Hartford<br />

Agency.<br />

f'f':o,'clo(jment<br />

Groton 800 scot Ihoolro, Ed O'Neill,<br />

Groton aOQ-icot theotre, in Shoppers Mart, Stanley<br />

//Grnor Management Co.<br />

Hortford 800 scat thcoitc, in Bushncll<br />

New Hovsn -Ciremort<br />

Worntr Ttieolrci.'<br />

Theotre, 1,150<br />

Plozo.<br />

seats, Stonlev<br />

Norwolk -Twin theatres, Lockwood & Gordon ond Somucl<br />

H. Rosen<br />

Slorrs— College Theatre 850 scots, in Storrs Shopping<br />

Center, Connecticut Thoatricol Corp. (Slonley Warner<br />

subsidiory).'<br />

WiltOB— Wilton Theotre, 600 soots, In Gotcwoy Shopping<br />

Center, Nutmeg Thootres.<br />

de<br />

Theatres<br />

DELAWARE<br />

Newark—Cinema Center, 600 seats, in Newark Shopping<br />

Center, Eastern Shore Theatre Co.*<br />

DISTRICT OF COLUMBIA<br />

Washington— Embassy Theatre, 600 seats, Loew's Theatres."<br />

FLORIDA<br />

Bol Harbour— New theatre in luxury rental development.<br />

Cosselberry— ,000-seat theotre in Seminole<br />

1<br />

Plozo, General<br />

Drivc-ln Corp.<br />

Cocoo Beach— New theatre, Broumos Theatres.<br />

Doytono Beach— New theatre, Broumos Theatres.<br />

Fort Louderdole—Cinema I Cinema II (dual auditorium),<br />

1,000 ond 500 seots, in Sunrise Shopping<br />

Center, General Drive-in Corp."<br />

Fort Louderdole—Coral Ridge Theatre, 1,000 seats, in<br />

Coral Ridge Shopping Center, Florida State Theatres."<br />

Jacksonville— 800-1,000 seats, in Plozo Shopping Center,<br />

Broumos Theatres.<br />

Jacksonville— Cedar Hills Theotre, 1,000 seots, in Cedar<br />

Hills Shopping Center, Herman B. Meiselmon Theatres.<br />

Jacksonville—New indoor. General Drive- In Corp.<br />

Lakeland—Grove Pork Theotre, 900 seats. Grove Entertainment.<br />

Melbourne — New theatre, in shopping center, Kent<br />

Theatres.<br />

Melbourne —<br />

1 ,000-seat theatre, in Brevard Shopping<br />

Center, Broumos Theotres,<br />

Miami— Cinema, 1,200 seats, in Cutler Ridge Shopping<br />

Center, General Drive-In Corp.*<br />

Miomi— ,200-sear theotre, in Dadeland<br />

1<br />

Shopping Center,<br />

Wometco Enterprises.<br />

Miami—Concord Theatre, 1 ,200 seats, in Concord Shopping<br />

Center, Town & Country Theatres."<br />

Miami— Suniland Theatre, 1,100 seats, in Sunilond<br />

Shopping Center, Florida State Theatres.<br />

Orlando— New theatre. General Drive-tn Corp.<br />

Orlando—Colonial Plaza, 1,200 seats, in Colonial Plazo<br />

Shopping Center, Florido State Theotres."<br />

Orlando —<br />

1 ,500-seat theatre, in Food Fair Shopping<br />

Center, Wometco Enterprises.<br />

Sarasota— SOO-seot theatre, Iselin Theatres.<br />

West Hollywood— Plozo, 1,000 seots, in West Hollywood<br />

Shopping Center, Wometco Enterprises."<br />

GEORGIA<br />

Atlonta— Mortin's Riolto, 1,200 seots, Martin Theatres."<br />

Atlonfo— Lenox Square Theatre, 750 seats, in Lenox<br />

Squore Shopping Center, Georgia Theatre Co.*<br />

Atlanta—Cherokee Theatre, 950 seats, in Cherokee<br />

Plozo, H. B. Meiselman Theatres."<br />

Atlanta— Belvedere Theatre, 935 seats, in Columbia<br />

Village Shopping Center, H. B. Meiselman Theatres.<br />

Atlantic—Atlantic Theatre, 835 seats, in Atlantic Discount<br />

Center, H. B. Meiselman Theatres."<br />

Atlonta— H. B. Meiselman plans fourth shopping center<br />

theatre.<br />

Columbus— New theatre in Columbus Square Shopping<br />

Center.<br />

HAWAII<br />

Honolulu—Toho Theatre, 800 seots, Toho Co. of Tokyo."<br />

Honolulu—New theatre announced by Doiei Film Co.<br />

of Tokyo.<br />

ILLINOIS<br />

Chicago—Cinema l-Cinema II, 2700 seats. In Evergreen<br />

Shopping Center, M&R Amusement Companies.<br />

Chicogo— tdens Theatre, 1,350 scots, Lublincr & Trinz,"<br />

Chicogo— Lincolnwood Theatre, 1 ,800 seats, in Lincolnwood<br />

Shopping Center, Stanford Kohlberg.<br />

Chicago — 1,800 seots, in Rondhurst Shopping Center,<br />

Stanford Kohlberg.<br />

Chicogo—Oak Brook Theatre, 1,200 seats, in Ookbrook<br />

Shopping Center, Bolobon & Kotz Theatres.<br />

Mount Prospect— Mount Prospect, 1,200 seats, in shopping<br />

center. General Drive-ln Corp,'<br />

Skokie— 600-scat theatre, Bolobon & Kotz Theatres.<br />

INDIANA<br />

Fort Woync— New theatre in shopping center, Glendole,<br />

Fort Wayno— 850-900-soat theotre,<br />

ping Center, Broumos Theatres.<br />

Southgote Shop-<br />

KANSAS<br />

Lowrence—954-seat theatre in Hillcrest Shopping Center,<br />

Commonwealth Theatres.<br />

KENTUCKY<br />

Louiivllli— United Artists Penthouse, 900 seats. Fourth<br />

Avenue Amusement Co.*<br />

LOUISIANA<br />

Baton Rouge — Broodmoor Theotre, 1,000 scots, in<br />

Broadmoor Shopping Center, Ogden Family<br />

MAINE<br />

Portland—Twin theatre, 350 and 350 seats, in Bred<br />

Plozo Shopping Center, Esquire Theotres of Bost;<br />

MARYLAND<br />

,<br />

Boltimore—Horundole Cinema, 1,200 seats, in Hari|<br />

dale Moll Shopping Center, General Drive-ln Corp. I<br />

Baltimore — 9b0-seat theatre odiocent to EdmondJ<br />

Dnve-ln, George A. Brehm ond Joseph Einbinder.<br />

Boltimore—Cinema 1 Cinema II, 780 and 408 seo<br />

in Yorkridge Shopping Center, Schwober Theatres.<br />

College Park— Vienno Theatre, 1,600 seats, Brouri<br />

Theatres.<br />

Cheverly— Capitol Plozo Theotre, 800 seats, in Copi<br />

Plozo Shopping Center, Broumos Theatres.<br />

Glen Burnie— 900-seat theotre in Glen Burnie M<<br />

Broumos Theatres.<br />

Greenbelt— 900-seot theatre in Beltway Plozo Regia<br />

Center, Broumos Theotres<br />

Prince Georges County — Morlow Theatre, 927 se<<br />

Wmelond Theatres."<br />

Rockville— Rockville Theatre, 550 seots, m Pike She<br />

ping Center, Michoel Stem, Meyer Ehrlich, Alvin I<br />

stem (Pike Theatre Corp.).<br />

MASSACHUSETTS<br />

Boston—The Cinema, 750 seats. In Kenmore Squc.<br />

area, Joseph Levine."<br />

Boston— Pons Cinema, 600 seats, Joi les Vlomos, Pre<br />

toulis, Alfred Quintero.<br />

Boston—West End Cinema, 550 seat'<br />

.<br />

Loew."<br />

Brockton—Cinema 1<br />

Cinema II, 600 and 1,2'<br />

seats, in Westgote Shopping Center, Interstate Th^<br />

tres Corp. and General Dnve-ln Corp.'<br />

Combridge— New theatre in Harvard Square, Esqu<br />

Theatres of America.<br />

Chelsea— Parkway Plozo, 800 seots, in Chelsea She,<br />

ping Center, New England Theatres."<br />

Frominghom—Cinema II, 800 seats, in Shoppers Woi<br />

center. General Dnve-ln Corp."<br />

Greenfield— 500-700-seat theatre. Western Mossach;<br />

setts Theatres.<br />

Lawrence— ,950-5eat theatre. Notional Amusements C<br />

1<br />

Marlboro— New theatre, Greg Flor.gon.<br />

Medford—New indoor theatre of Medford Twin Drive-I,<br />

Suburban Dnve-ln Theatre Corp.<br />

Peobody—Cinema at Northshore, 1,200 seats. Genet:<br />

Dnve-ln Corp."<br />

Pittsfield—500-700 seat theatre, Westei Massachuset!<br />

Theatres.<br />

Springfield —<br />

1 ,000-seat theatre, in Springfield Pli<br />

Shopping Center, Poyne Associates<br />

Springfield— New theoti Wester Massachusetts Thi<br />

West Springfield—900-seat theoti adjoining R<br />

Drive-ln, E. M. Loew.<br />

]<br />

West Springfield—Cinema I Cinema II, 1,000 or<br />

850 seots. National Amusements Corp.<br />

Williomstown— 399-5eat theatre, Bratton, Inc, i<br />

Worcester—Cinema I, Redstone Theotres.*<br />

MICHIGAN<br />

Adrian— Studio South, 400 seats,<br />

Colomo— 450-seat theatre. Jack<br />

Detroit— ,000-seat theatre, in<br />

1<br />

William<br />

Lolo.<br />

Tech Plozo<br />

Jenkins.*<br />

|<br />

i<br />

Shoppir"<br />

Center, Sloan, Goldberg, Wisper & Wetsmon<br />

Detroit—Moi Koi Theatre, 1 ,400 seats, in shoppirj<br />

center, Nicholas George Theatre<br />

Pontioc—Twin theatre, 750 and 1,150<br />

Enterprises.*<br />

seats, in MiraC|<br />

Mile Shopping Center, Redstone Theotres<br />

MINNESOTA<br />

Minneapolis—<br />

1<br />

,500-seat thedtre, in Southtown Shoppii"<br />

Center, Mann Theatres.<br />

: if<br />

[ient ol<br />

Mwn Cii<br />

Bs.iiiad(<br />

MISSOURI<br />

_,<br />

Kansas City— Porkwoy I and Porkwoy II, 400 ond 30 .<br />

^<br />

seots, in Ward Porkwoy Shopping Center, Dunwoj^^U<br />

Theatres."<br />

Rich Hill— Booth Theatre, Shirley Booth."<br />

St. Louis— 1,200-seot theatre in Crestwood in west S ifWatcst(<br />

County, Mid-America Drive-lns.<br />

St. Louis— 1,200-seot theatre in north St. Louis Count)<br />

Mid-America Dnve-lns<br />

St. Louis— 1,200-seat theotre, in south St. Louis Countjl^<br />

CountlW''<br />

Mid-America Dnve-lns. e!Co,,wit<br />

St. Louis—Goslight Cinema, in Goslight Square area. j.,<br />

St. Louis— Martin Cinerama, 1,000 seats, Mortin Thet^f' "Wait<br />

tres."<br />

NEVADA<br />

Los Vegas—Cineromo Theatre, 1,000 seats, Formar<br />

Noce Theatres.<br />

NEW HAMPSHIRE<br />

Manchester— Empire,<br />

NEW JERSEY<br />

Brick Town— 800-seat theatre, in Brick Plozo Shoppin<br />

Center, Associated Independent Theatres.<br />

Cherry Hill—Community Theatre, 600 seats, in Borcto<br />

Center, Walter Reade, Inc.'<br />

Clostcr— Clostcr Theotre, 600 seats, in Closter Shoppini<br />

center, Skouros Theotres.*<br />

East Brunswick— Turnpike."<br />

Fort Lee— Linwood Theatre,<br />

^_<br />

M«<br />

850 seats, B. S.<br />

Enterprises " ,^<br />

Freehold— 800-seat theatre, in Freehold Shopping CenM tjj<br />

Associated Independent Theatres."<br />

Hoilct— Plozo, Associated Independent Theatres.*<br />

incliidi<br />

Moorestown— ,500-scat theotre, in shopping centW<br />

1<br />

Savor Corp. of Camden, N. J.<br />

"Salia<br />

Poterson— 800-seot theatre, Preokness Shopping CentflT<br />

Skouros Theatres.<br />

Perth Amboy— Modison Cinema, 808 seats, in shoppint<br />

center, Sommer Brothers.<br />

Preokness— Woyne."<br />

Rariton—800-scat theatre, in Airport Ploza ShopplnS<br />

Center, Associoted Independent Theatres.<br />

Wotchung— Blue Stor Cinema, 1,250 seats, in Blue Sta<br />

Shopping Center, General Drive-ln Corp<br />

NEW MEXICO<br />

Albuquerque— Fox Winrock, 800 seots. n Northeort j;.><br />

Heights Shopping Center, Notional General Corp, Corp.* M^Sleiltli,<br />

on page 20)<br />

i5,l<br />

Uf3,<br />

rem<br />

18<br />

BOXOFFICE :: Febiuaiy 10. 196*


.<br />

I<br />

;<br />

,<br />

$97,411,500 Invested<br />

In 320 New Theatres<br />

I<br />

Continued from page 18 ><br />

NEW YORK<br />

Albony— New shopping center theotre, Broumas<br />

Albany— 800-seat theatre, in shopping center, Sam!<br />

Realty Co. ond Rosenblatt Bros.<br />

Baysidc— Bay Terrace Theatre, 1 ,500 seats.<br />

Terrace Shopping Center, Fabian Theatres.<br />

I<br />

Brooklyn— t ,000-seat shopping center theatre, Tovmj<br />

Country Theatres, 1<br />

BuHolo—Twin theatres, 800 and 400 scots, Holid'<br />

Theatre-Aero Drive-In Theotre Corp.<br />

Buffalo—900-5eat theotre in suburban Homburg Soul<br />

shore Plaza Shopping Center, Broumas Theotres.<br />

BuHolo — 900-seot theatre in suburbon Amherst (<br />

Northtown Plozo Shopping Center, Broumas Theotrt<br />

Buffalo— 900-seot theotre in suburban Clarence .<br />

Transitown Plozo Shopping Center, Broumos Theotri'<br />

Centcrcoch—Centereoch. *<br />

Forest Hills—Continentol, 600 seats, Walter Reode, Inf<br />

fHicksville— 1,000-seot theatre, in Mid-Island Shoppi<br />

r-<br />

ii«i»<br />

-3Cf<br />

C<br />

«lCc<br />

670 Theatres Remodeled<br />

At<br />

$15,177,055 Cost<br />

(Continued from page 19)<br />

KANSAS<br />

Chose—Chose, Bill Kelley.<br />

Lyons— Star, M. H. Johnothon.<br />

Lyons—C Top, Raymond Beeman.<br />

KENTUCKY<br />

Morgantown—Morgon, Jim McElroy ond associates.<br />

Nicholosville— Nicklos, David Addington.<br />

LOUISIANA<br />

Alexandria-— Cincrro, Paromount Gulf Theatres *<br />

Bostrop— Rose, Gutf States Theatres.<br />

Crowley— Star, Clyde LeBonc.<br />

Duboeh^Gym, Jim Thompson.<br />

Luling Luhng, Mrs. O. J. Barre.'<br />

Morcouville— Dixie, William Conrad.<br />

Melville— Joy, Pete Autie.<br />

Mcrryvillc— Sabine. R. E- Almond.<br />

New Iberia—Colonial, Gulf States Theatres.<br />

New Orleons—Rilz, Negro citizens.<br />

New Roods— Star, Jock Hornoby.<br />

NcwcHton— Hawkis. Mrs. Billy Parker.<br />

Pierre Port—Cox, D. B. Cox.'<br />

Shrcveport— Broodmoor.<br />

MASSACHUSETTS<br />

Boston- West Er>d Cmemo, E. M. Loew's Thcotres.<br />

Springfield—Cinema X, Vincent Blois.*<br />

Springfield— Phillips, George Keffalopoulos.'<br />

Haverhill—Paramount, Julius Roscngard.<br />

Worcester— Fomily, E. M. Loew's Theatres.*<br />

MARYLAND<br />

Avolon, Ronald Freedman.<br />

Baltimore— Aurora, Rappaport Theatres.<br />

MICHIGAN<br />

Boync City— Boyne, H D. Heaton.<br />

Buchonon—^Hollywood, Electus and Lucille Stater.<br />

Soqinow— Daniel, William Kentz.<br />

Sogtnaw— Michioon, William Kern.<br />

Swortz Cr«efc—Creek. Almond Scors.<br />

MINNESOTA<br />

Arlington— Lido, Rolph Socffker<br />

Battle Lok«— Roxy, Harry Lorson and ton.<br />

Cottonwood— Dell, Woync Peterson<br />

Hoffmort— Hoffman, Kenneth Wiggiru.<br />

MooM Lok*— Loktf. Walter Lower.<br />

Worron—Worran, Poul Snyder.<br />

MISSISSIPPI<br />

Jocluon— Pix. Ad Orkin<br />

Notehei— •<br />

Ac«, Chorlet Wilhom*.<br />

Okolono—Okolorv), Dwight BhtMrd<br />

Port GIbwm—Troct, Lm H. Abrahom.*<br />

Prontitt— Ploza, Herb Mlpfo.<br />

Shvlby— Sh«lby, Mift«l NotMr.<br />

MISSOURI<br />

DeSoto— Melbo, Wchrenbcrg Theotrei.<br />

North Kant«« City -Arm&uf. Commonwealth Theatre*<br />

Cwing- ridorofJo,<br />

Pogo PqOO. cnrr<br />

Plottwnouth -RtJ<br />

NEW YORK<br />

Endicott— Cinema, Dtttnch fomily.<br />

Great Neck—Squire, Skouros Theatres.<br />

Highland— Highland, Henry C. Gregorio.<br />

New York— Art, John C, Bolte Theatres.'<br />

North Torryton— Strand, J. S. Filipkowski.*<br />

Woylond— Legion.<br />

NORTH CAROLINA<br />

Albemarle—Alomedo, Gerald Smith.<br />

Bokersville— Mars, Ted McKinney.<br />

Charlotte—Aster, Bill Lcmmond.<br />

NORTH DAKOTA<br />

Harvey— State.<br />

Hillsboro— Trail, Claude Porterville.<br />

Underwood—Rose, Gront and Mcriella Routh.'<br />

OHIO<br />

Crestline—Crestline, Harold Thompson.<br />

Doyton—Federation, H&K Enterprises.<br />

Germontown— By-Jo, John Bender.<br />

Portsmouth—Columbia, Nick Argeros.<br />

Toledo— Valentine, Jack Armstrong.<br />

Toledo ^Princess, Jock Armstrong.<br />

Vondatio— Airline, Fred Krtmm.<br />

Youngstown—Park.<br />

OKLAHOMA<br />

Barnsdolc—Thompson, six local merchants.*<br />

Carmen— Riolto, Leon Payne."<br />

Comanche —Chief, Joe King.<br />

Granite— Kozy, Ernest Craig.*<br />

Oklahoma City—Criterion, Duone Esper.<br />

Salina—New Salina, Floyd Ironsides."<br />

Snyder -Alamo, L. A, Adams.'<br />

Stonewall— Main, Cecil Ballard.<br />

Tonkawa— Roy, Bill Petty.<br />

Wagoner— Cozy, Betty Cook.<br />

Wewoko— Pix, Video Independent Theotres.<br />

Yukon^Yukon, Bennie Stout.*<br />

OREGON<br />

Medford— Criterion, Robert L. Lippert.<br />

Worrcnton—Worrenton, Mrs. David Fox.'<br />

PENNSYLVANIA<br />

Broddock—Paramount, Bill Brady and<br />

Kittoning— Columbia, Joe Brody.*<br />

Jim Riley.<br />

Library— Pork, Castelli Brothers.'<br />

Moiontown— Theatre opened by Theodore Mikolowsky.<br />

Nazareth -New Broad.<br />

Oil City- -Loionio, Chester De Marsh,<br />

Pittsburgh—Novelty, Leonard Peres.<br />

Six-Milc-Run—Crawford, Gregory Crawford.<br />

Tomaquo— Victoria, Peter A. Maguzzu.'<br />

Wcslcyvillc— Penn, Blott Bros,<br />

SOUTH DAKOTA<br />

Dcodwood— Flame, Donald Clowser.<br />

Gregory Hupp, local merchants.<br />

Woonsockct— Rex, Grant Roseth.<br />

TENNESSEE<br />

Covington— Roce.<br />

Erin- Er.n,<br />

Erwin— Erwin, Richard Callahan.'<br />

Momphit— Studio, Tommy Stewart,<br />

RIdflOky— Palace, Rex McCoskill.<br />

Rldgol«y— Polocc, James Cavness.<br />

TEXAS<br />

Blihop— Texos, Roult Gonzalez or>d A. Villoreol.<br />

Frooport— Vi Iosco.<br />

Kountxe—Goy, B L, Como.<br />

Son Antonio—Cameo, L. Smith.<br />

VIRGINIA<br />

Richmond — Brook land, Harold Miller.*<br />

WASHINGTON<br />

Pomoroy - Sccloy, Floyd Koberstoln.<br />

WISCONSIN<br />

Kowonncc community operation.<br />

WYOMING<br />

Grcybull G'eybull, Jock Kvatc, L. E. Kunkle.<br />

Plaza, Country Theatres of Glen Cove.<br />

:<br />

Kings Pork— Kings Parl< Theatre, 550 seots, Associofi<br />

Independent Theatres.*<br />

Lofham— SOO-seat theotre, Altros Development Co. i<br />

Mosscpequo—550-seat theotre, Sidney Dreier.<br />

New York Cify— Festival, 599 seats, Joseph Levine Of<br />

James L Mage.* (<br />

New York City— ,000-seot theatre, as port of Lefrl<br />

1<br />

City Shopping Center, Skouros Theatres. J<br />

New York City— Lincoln Art Theatre, 600 seats, Josel<br />

E, Levine.<br />

York City—RKO 23rd Street Theatre, 917 sem<br />

RKO Theotres.*<br />

NEW YORK CITY— 34th Street East Theatre, 410 aa<br />

Reode-Sterling.*<br />

New York City—Trons-Lux East, 600 seots, TranM, :<br />

Corp"<br />

Peekskill— 850-seat theatre in Shrub Oak Shopping Ce<br />

tcr. Associated Independent Theatres.<br />

j<br />

Pouqhkeepsie— Hudson Plaza Theatre, 1 ,000 seots, I<br />

Plaza Shopping Center. Broumas Theatres.*<br />

j<br />

Riverdole — Riverdole Cinemo, 500 seats, in Skyvif<br />

Shopping Center, F&A Theotres.<br />

Riverdole— Forrell Fine Arts Theotre, 500 seats,<br />

Riverdole Shopping Center.<br />

Riverheod— New theatre planned for senior<br />

community at Bolting Hollow by local investors.<br />

Syracuse— New theatre under way in shoppir>g 06nl<br />

for Broumas Theatres.<br />

Utico— New theotre under way in shopping<br />

Broumas Theotres.<br />

Volley Streom— Beloir Theatre, 500 seots, in i<br />

center, B. S. Moss Enterprises.*<br />

NORTH CAROLINA<br />

Charlotte—Cinemo I and Cinema II, 1,000 and<br />

seats, in Chorlottetown Moll Shopping Center,


•<br />

ouston—Oak<br />

, North<br />

I<br />

,<br />

shopping<br />

'<br />

ilwaukee—<br />

f<br />

—<br />

—<br />

N<br />

'<br />

drive-in,<br />

Plozo Fox Theatres Management Corp,<br />

llionin—New theatre in Hermitage Square Shopping<br />

Center, Wellman Associates.<br />

RHODE ISLAND<br />

Warwick— 1,000-seat theatre. Town & Country Theotres.<br />

SOUTH CAROLINA<br />

loience—Capri, 700 seats, Florence Theatres.<br />

!„!, Hill— Cinemo, 600 seats, Stewart-Everett Theatres.*<br />

! TEXAS<br />

[usiin—Capital Plaza Cinema, 1,200 seats, in Capitol<br />

PIqzo Shopping Center, General Drive-ln Corp.*<br />

'alios—Cinema, 900 seats, in Big Town Shopping Center<br />

General Drive-ln Corp.<br />

Village Theotre, 1,050 seats, in Oak<br />

Village Shopping Center, Spring Branch Theatre Co.*<br />

ouston— Windsor Cinerama, 1,200 seats, in Windsor<br />

Plozo Shopping Center, Jefferson Amusement Co.*<br />

ving—New theatre in Sowers Corner Shopping Center<br />

Richard 8. James Widener.<br />

in Antonio—Twin Cinema, 600 and 1,200 seats, in<br />

Star Mall Shopping Center, Community Research<br />

& Development Corp. of Baltimore, Md.<br />

VERMONT<br />

|gj,lee— Lake Morey Inn Theatre, Lake Morey Resort Co.<br />

VIRGINIA<br />

'harlottesville — 900-seat theatre, in Barracks Rood<br />

Shopping Center, Broumas Theatres.<br />

ynchburg— Plozo Theatre, 800 seats, in Pittman Plaza<br />

Shopping Center, Stewort-Everett Theatres of Charlotte,<br />

N. C*<br />

, ^<br />

Dtingfield— Loew's Embassy, 800 seats, Loew s Theatres.<br />

icnno—900-seat theatre, Broumas Theatres.<br />

:irginia Beach— Princess Theatre, 735 seats. Wilder<br />

Enterprises.'<br />

WASHINGTON<br />

ijoltle—Martin Cinerama Theotre, Martin Theatres.*<br />

bottle— Lynwood, 900 sects. Sterling Theatres.*<br />

WISCONSIN<br />

rookficld— 1,200-seat theatre, in shopping center, Lambrecht<br />

Enterprises.<br />

lilwoukce— Mayfoir Theatre, 800 seats, in Mayfair<br />

Southgote Shopping Center, Shopping Center Theatres<br />

Prudential Theatres of Wis.)*<br />

.lilwoukee— Point Theotre, 1 ,500 seats, in Point Loomis<br />

Shopping Center, Stanford Kohlberg.*<br />

lilwoukee — Southgote Theatre, 800-1,000 seats, in<br />

Southgote Shopping Center, Shopping Center Theatres<br />

(subsidiary Prudential Theatres of Wis.)*<br />

lilwoukce— 1,000-seat theatre, in Brown-Port Shopping<br />

. Center, Stanford Kohlberg.<br />

'.ilwGukee — 1 ,500-seat theatre in Wauwatosa, Wis.,<br />

center, Stanford Kohlberg.<br />

jlwoukee— 1,000-seat theatre opposite Mayfair Shopping<br />

Center, Marcus Theatre Management Co.<br />

Milwaukee—New theatre, in shopping center, G&G Theatre<br />

Management Corp. of Wis.<br />

1,200-seat theatre, adjacent to 41 Twin<br />

Drive-ln, Standard Theatres.<br />

lilwoukee — Capitol Court Theatre, 1,200 seats, in<br />

Capitol Court Shopping Center, Stanley Warner Management<br />

Corp.<br />

DRIVE-IN THEATRES<br />

I" CALIFORNIA<br />

akersfield—Crest, Judy Poynter.*<br />

arstow—600-cor drive-in. Western Amusement Co.<br />

uriingome— Peninsula, 1,200 cars, Syufy Enterprises.<br />

'emont— Nimitz, 1,300 cars, Sam and John Enea.*<br />

esno— 500-car dnve-in, Pacific Drive-lns.<br />

)s Angeles— El Rio, 1,500 cars, Tom Charack & Associates.<br />

lorth Long<br />

aim Springs—800<br />

'^tolumo—<br />

'ichmond—<br />

Beach— 2,000 cars.<br />

cars, Earle Strebe.<br />

1,100 cars, Stotewood<br />

Hilltop Twinvue, 1,000<br />

Pacific Drive-lns.<br />

Amusement Co.<br />

cars, Richard Jeha &<br />

Associates.*<br />

icramento—Sunrise, 1,258 cars, Fred Naify and Paul<br />

Almaz.*<br />

:in Jose— Fox Boyshore, 1,150 cars. Fox West Coast.*<br />

into Roso— Star-Vue, 1,200 cars. Theatre Monage-<br />

ment.*<br />

,nii—Simi, 1,000 cars. Metropolitan Theatres.<br />

'innyvole— 1,000 cars.<br />

COLORADO<br />

'olsenburg—New dnve-in, Sam Piazza.<br />

FLORIDA<br />

)coo Beach— Kent Theatres.<br />

River City— Kent Theatres.<br />

icksonville— Blanding, 850 cars, Kent Theatres.*<br />

:


BOXOFFICE BAROMETEI<br />

This chart records the performance of current attractions in the opening week of their first runt '<br />

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new rut<br />

ore reported, rotings ore added and overages revised. Computation is in terms of percentage i<br />

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol; I


'<br />

:<br />

Doing<br />

1<br />

Helping<br />

I<br />

strict<br />

i[]\ 5130,000 in Telethon<br />

. w, ^or Children's Center<br />

,^.'',^''<br />

'<br />

BUFFALO—The Variety Club Telethon<br />

' ' s«"s:t j.g,. WKBW from 10:30 Saturday night<br />

"'"'<br />

1)<br />

4 p.m. Sunday accumulated over $130.-<br />

')0 •<br />

in pledges for Childi-en's Rehabilitaon<br />

Center, slightly more than the total<br />

ptained last year.<br />

yeoman's service in the fimdlising<br />

event were Mary Ann Mobley, Tim<br />

onsidine, Janice Harper, Robert Reed,<br />

iilly Lee, Vince Mauro, Vic Marrow,<br />

lletcher Fist and many others. Nathan<br />

lickman, chief barker, and Tom Fenno,<br />

liairman, were enthusiastic over the relilts.<br />

More than 200 persons volunteered<br />

take turns handling the phones, and<br />

'f- 1% ni<br />

]<br />

i^»<br />

aoffi:<br />

htertainers, civic and religious leaders<br />

|id members of the police department and<br />

\e WKBW management and staff worked<br />

l.any hours to put the Telethon over.<br />

out in collecting calls were sta-<br />

'ons WBTA, Batavia: WHDL in Olean,<br />

Imto.<br />

/JTN in Jamestown, WDOE in Dunkirk,<br />

I'JJL in Niagara Falls and CHUM in To-<br />

j'arget Is Filth, Asserts<br />

iissemblyman Marano<br />

ALBANY — The Joint Legislative Comjittee<br />

on Offensive and Obscene Material<br />

trying to eliminate the sale of filth in<br />

[•int to minors, and doesn't want to censor<br />

.',erature or any other media, assemblyman<br />

!iigi R. Marano, chairman, asserted in a<br />

:levised debate here with Granville Hicks,<br />

Writer for the Satiu-day Review.<br />

[Marano, in the debate carried by<br />

j'AST, pointed out the business in "offenve"<br />

publications is nearly a half billion<br />

uarly. He expressed the wish that the<br />

[ord "censorship" could be discarded in<br />

18 discussions concerning regulation of<br />

hat he termed "gray-area" material.<br />

Icholastic Bell Ringer<br />

jiWard Given to 'Becket'<br />

[NEW YORK—The Bell Ringer Award of<br />

fcholastic magazine has been awarded to<br />

jil Wallis' "Becket" as a motion picture<br />

i<br />

exceptional merit. Announcement of the<br />

vard will be made in the March issue of<br />

he magazine, which has wide circulation<br />

I<br />

elementary and secondary schools in the<br />

S.<br />

"Becket," which will world premiere<br />

arch 11 at Loew's State in New York,<br />

irs Richard Burton and Peter O'Toole.<br />

16 Panavision 70-Technicolor spectacle<br />

II be shown on a reserved seat policy with<br />

a showings weekly.<br />

roumas to Open Another<br />

hopping Center Theatre<br />

[silver SPRINGS, MD. — John G.<br />

i<br />

oimias, president of B&K Theatres of<br />

jiryland, Virginia, Pennsylvania and the<br />

of Columbia, has announced that<br />

e circuit's newest shopping center there<br />

will be opened in the Bradlick Shopig<br />

Center at Annandale, Va., on March<br />

The theatre will seat more than 900<br />

rsons.<br />

Ed Rosenfeld, formerly of Trans-Lux<br />

leatres, is general manager of the Brouis<br />

circuit.<br />

OFFICE<br />

-t<br />

:: Febioiary 10, 1964<br />

At Dimension-150 Demonstration in Syosset<br />

Attending the demonstration of Dimension-ISO<br />

at the Skouras Syosset<br />

Theatre, Syosset, L. I., on January 30<br />

are, left to right: Michael Naify, president<br />

of Dimension-150; Paul Lazarus,<br />

vice-president of Samuel Bronston<br />

Productions; Rube Jackter, vice-president<br />

and general sales manager of Columbia<br />

Pictures, and Salah M. Hassanein,<br />

president of Skouras Theatres.<br />

In the photo at the right are Carl W.<br />

Williams, left, and Dr. Richard Vetter<br />

answering technical questions.<br />

^<br />

Two Classification<br />

One With Penalty,<br />

ALBANY — Bills providing advisory as<br />

well as compulsory film classification for<br />

school children were introduced late Tuesday<br />

i4i by assemblyman Luigi R. Marano<br />

on behalf of the Joint Legislative Committee<br />

on Offensive and Obscene Material.<br />

He also put in a measure amending a<br />

section of the penal law to delete "pornographic"<br />

before the words "motion picture."<br />

The section makes it a misdemeanor to<br />

distribute in any way or even possess any<br />

books, magazines, still pictures, etc., "exploiting<br />

illicit sex," etc. The reason for the<br />

proposed removal was not explained, but<br />

some believe this would permit local<br />

authorities to move against objectional<br />

films, such as nudies.<br />

Chairman Marano commented: "We<br />

hope the industry will police its producers<br />

and motion pictures which are exhibited<br />

in New York state. We have pleaded with<br />

the industry, which has shown a desire<br />

to cooperate in disseminating information<br />

to parents on the content of motion picture<br />

films. I have also spoken with the<br />

Motion Pictui-e Ass'n of America and with<br />

the Metropolitan Motion Pictui-e Theatres<br />

Ass'n. They have shown an interest in devising<br />

some methods extending information<br />

to parents. Of coui-se, these associations<br />

contend that a governmental agency should<br />

not be the one to do this task."<br />

The joint committee would like to have<br />

Bills in Hopper;<br />

Other Advisory<br />

the Green Sheet more widely distributed<br />

and publicized.<br />

Marano did not explain why both advisory<br />

and compulsory classification measures<br />

were presented. One, carrying out the<br />

New York Education Department Board of<br />

Regents' recommendations, would make it<br />

a misdemeanor for an exhibitor or theatre<br />

to admit any child under 16 to a picture<br />

rated unsuitable by the state motion picture<br />

division, unless accompanied by a<br />

parent or legal guardian.<br />

Some legislators speculated that chairman<br />

Marano's introduction of two types<br />

of classification bills might be planned to<br />

win approval of at least one. They thought<br />

"advisory classification" might better withstand<br />

com-t scrutiny because it provides<br />

no penalties. The assembly overwhelmingly<br />

approved advisory bills in 1960, '61 and '62.<br />

The senate never took a vote.<br />

Retitle Lopert Release<br />

NEW YORK—"Dragon Sky" will be the<br />

release title of the Marcel Camus Frenchmade<br />

picture fonnerly known as "Bird of<br />

Paradise." The first picture to be directed<br />

by Camus since "Black Orpheus," this will<br />

also be released by Lopert Pictures. It is a<br />

coproduction of Speva Films-Cine AUiance-<br />

Flimsonor.<br />

E-1


"<br />

—<br />

—<br />

—<br />

——<br />

— —<br />

I<br />

Janus)<br />

.<br />

! ! ! ! J<br />

"<br />

'<br />

—<br />

—<br />

—<br />

Friday<br />

—<br />

.<br />

'<br />

j<br />

'Dr. Strangelove' Hit at 2 Houses;<br />

'Prize Holds Up, Others Strong<br />

"Charade" and "The Sword in the Stor/i<br />

still going strong.<br />

Buffalo— Kings of the Sun (UA)<br />

Center Move Over, Darling ;20th-Fox),<br />

6th wk<br />

Century—The Cardinol (Col), 5th wk<br />

Cinema, Amherst Man in the Middle (20th-<br />

Fox), 2nd wk<br />

Gronoda The Sword in the Stone (BV), 6th wk<br />

Paramount Children of the Damned (MGM) .<br />

Teck Charade (Univ), moveover from Buffalo<br />

Weekend Lilts<br />

Profitable<br />

Grosses in Baltimore<br />

BALTIMORE—Weekend business scorl<br />

a surprise boost at most of the first-ri<br />

theatres. As a result, overall figiui<br />

showed a gain, including holdover s'^<br />

tractions such as "Love With the PropJ<br />

Stranger" and "Charade." A newcom^,<br />

"Soldier in the Rain," opened strong ai<br />

continued big over the weekend, surpa.<br />

the same theatre's previous attractit<br />

"Strait-Jacket," which was better thi<br />

average.<br />

Charles—The Prize (MGM), 6th wk<br />

Five West The Devil and the Ten Commandment!<br />

(Union)<br />

Hippodrome Cleopatra (20th-Fox), 32nd wk .<br />

Little— Move Over, Darling (20th-Fox), 6th wk. ...J<br />

M-vfair— The Cardinal iCol), 6th wk I<br />

[gew— Soldier in the Rain (AA) I<br />

A long line of patrons are shown outside the Victoria Theatre waitins; to<br />

see 'Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb.<br />

Record-shattering business was registered at the Broadway showcase and the<br />

Baronet Theatre on the east side.<br />

^fEW YORK—The entire Manhattan<br />

first-run field perked up in late Januaryearly<br />

February with "Dr. Strangelove" attracting<br />

waiting lines out.side the Victoria<br />

in Times Square and the east side Baronet<br />

Theatre, where it broke the theatre's record<br />

following mixed reviews (The Times<br />

was just fair, the Tribune an absolute<br />

rave). The second week of "The Prize"<br />

at the Radio City Music Hall was also<br />

strong while the majority of the art houses<br />

were up, particularly the long-running<br />

"Tom Jones " and "America America," the<br />

former in its 17th week at Cinema I, the<br />

latter in its seventh week at the Paris.<br />

Also holding up in great fashion were<br />

"Love With the Proper Stranger," higher<br />

than the previous week in its sixth week<br />

at Loew's State and the east side Murray<br />

Hill, and "The Victors," in its seventh<br />

week at the Criterion and the east side<br />

Sutton. Doing fine business were two<br />

Showcase pictures. "Charade," in its first<br />

week at the Astor, following its sevenweeks<br />

smash engagement at the Radio City<br />

Music Hall, and "The Wheeler Dealers."<br />

in its second week of Showcase at the<br />

Forum, this picture having played the<br />

Music Hall last November.<br />

Holding up better or equal to preceding<br />

weeks were the two-a-day pictures, "It's<br />

a Mad, Mad. Mad. Mad World," in its<br />

llth big week at the Warner Cinerama:<br />

"<br />

"The Cardinal, in it.s eighth week at the<br />

UcMille. and "Cleopatru," in its 34th week<br />

at the Rlvoll. "Best of Cinerama" was fair<br />

in its sixth week at Loew's Cinerama. Two<br />

reserved-seat pictures from Paramount,<br />

"Becket " and "The Fall of the Roman<br />

Empire," will open In March.<br />

In addition to "Tom Jones" and "America<br />

America. " the other foreign pictures<br />

doing big buslne.ss at the art .spots. Included<br />

".<br />

. . And Suddenly If.s Murder."<br />

In lt.s .second week at the Pine Arts; "To<br />

Bed ... Or Not to Bed. " In Its sixth<br />

week at the Coronet; "The Kasy Life, in ILs<br />

sixth week at the Festival, and "Point of<br />

Order," in lt.s third week at the Beekman<br />

"Uir Rosenkavaller" Is In Its sixth wtvk<br />

of big business at the tiny Carnegie Hall<br />

Cinema.<br />

(Average is 100)<br />

Astor Charade (Univ), Showcase run 175<br />

Baronet Dr. Strangelove (Col)<br />

Bcckmon— Point of Order (Point), 3rd wk<br />

250<br />

170<br />

Carnegie Hall Cinema Der Rosenlcavolier (Slnowcorp),<br />

6th wk. of two-a-day<br />

1 75<br />

Cinema Tom Jones (UA-Lopert), 17th wk. ..!.225<br />

Cinema II The Fiances<br />

i<br />

135<br />

Coronet—To Bed ... Or Bed Not to (Cont'l)<br />

6th wk 175<br />

Criterion—The 160<br />

.'<br />

DeMille<br />

Victors (Col), 7th wk<br />

The Cordinal (Col), 8th wk 160<br />

Embassy The Doll (Kanawha),<br />

Festival The Easy Life (Embassy),<br />

3rd wk.<br />

6th wk.<br />

.. 175<br />

180<br />

.<br />

5th Avenue Hallelujah the Hills (Mekas)<br />

wk<br />

.<br />

. . And Suddenly<br />

':<br />

It's Murder<br />

7th 105<br />

Fine Arts— .<br />

(Royal), 2nd wk<br />

1 85<br />

Forum The Wheeler Dealers (MGM), 2nd<br />

wk. of Showcase 50<br />

1<br />

Guild The Guest (Janus), 2nd wk<br />

! 10<br />

Little Carnegie A Pair ot Briefs (Dovis) 125<br />

Loew's Cineroma Best of Cinerama (Cinerama),<br />

6th wk. of two-a-day 130<br />

Loew's State Love With the Proper Stranqer<br />

(Parof, 6th wk 135<br />

Hud (Para), rerun, 3rd wk. ...110<br />

Loew's Tower East<br />

Murray Love With the Proper Stranger<br />

Hill<br />

(Pora), 6th wk 35 1<br />

Texas (WB), 6th wk Paramount 4 for .125<br />

America America WB), 7th wk 160<br />

Ploza— Chaplin Film Festival (5R), 10th wk 200<br />

Rodio City Music Holt The Prize (MGM), plus<br />

Pans<br />

stogc show, 2nd wk 160<br />

Rivoli CIcopotra (20th-Fox), 34th wk. of<br />

two-a-doy<br />

RKO Palace- Boek Street (Univ), Flower Drum<br />

| jq<br />

Song (Univ), reruns 110<br />

Sutton— The Victors (Col), 7th wk 160<br />

34th Street East— The Loneliness of the Long<br />

Distance Runner rerun (Cont'l), .... 120<br />

Toho Prodigal Son (Toho) 125<br />

.<br />

Trans-Lux East— Act One (WB), 6th wk. ..'.'.'.'.'. .WO<br />

Trans-Lux 85th St —The Wheeler Dealers (MGM)<br />

2nd wk of Showcase<br />

1 35<br />

Trans-Lux 52nd St —The 7th Juror (Trons-Lux)' 130<br />

Victoria Dr. Strangelove iCol) 200<br />

Worncr— It's a Mod, Mad, Mad, Mad World<br />

(UA-Cincramo), 12th wk. of two-a-day 190<br />

World Traveling Light (Victoria), 14th wk. ...'.' 125<br />

Science-Fiction Thriller Paces<br />

Buffalo Week With 250<br />

BUFFALO — MOM'S "Children of the<br />

Damned" set a 250 pace for downtown<br />

Buffalo as thousands of youngsters stormed<br />

the doors of the Paramount Theatre over<br />

the weekend. "Kings of the Sun" ran a<br />

close second with 200 at Sheas Buffalo. In<br />

other houses, attractions that opened during<br />

the Christmas holidays continued to<br />

play a merry Jingle, with "The Cardinal,"<br />

Plavhousc The Suitor (Atlantic) I<br />

Senator— McLintock! (UA), 6th wk 1<br />

Stanton Charade (Univ), 6th wk |<br />

Town Love With the Proper Stronger (Poro),<br />

2nd<br />

Uptown The Sword in the Stone iBV)<br />

'Fair Lady' Price Scale<br />

Set; Benefit Opening<br />

NEW YORK—The price scale of tick€<br />

for the world premiere of Warner Bro<br />

picturization of "My Fair Lady," which w<br />

play at the Criterion Theatre on a r<br />

served-seat basis, starting October 21, w,<br />

range from $2.50 to $5.50. The Will Rogej<br />

Memorial Hospital Fund will spoiisor tli<br />

world premiere, according to Exiget,<br />

Picker, chairman of the Fund benefit con'<br />

mittee, and Morey Goldstein, WB viw<br />

president and general sales manager.<br />

Tickets for the weekday matinees w:<br />

be sold at from $2.50 to $4.00 while weeker<br />

matinees will range in price from $3.00<br />

$4.80. The midweek evening prices w:<br />

range from $3.00 to $5.50 while the weel<br />

end 1 through Sunday) evenini.<br />

and holiday matinees and evenings wij<br />

range from $3.80 to $5.50.<br />

In addition to the opening benefit pe:<br />

formancc, 53 other benefit perfoimanci<br />

for "My Fair Lady" have already bee<br />

booked, representing a total of $364,440 i<br />

group ticket sales.<br />

'Acapulco' Bow Feb. 19<br />

NEW YORK— "Fun in Acapulco," Hi<br />

Wallis production starring Elvis Presle:<br />

will open Wednesday (19 > at Loew's an<br />

other first-run neighborhood theatres i<br />

the greater New York metropolitan arei<br />

The Technicolor musical, directed by Rlcl:<br />

ard Thorpe from an Allan Weiss screen<br />

play, costars Ursula Andress, Elsa Gardens'<br />

and Paul Lukas.<br />

Return Run for 'Knife' '<br />

NEW YORK—Kanawha Films' "Knife i.<br />

the Water," which is the official Polls<br />

entry for best picture in this year's Acad<br />

emy Award competition, opened at th<br />

Guild Theatre Wednesday i5i following<br />

two-week run for "The Guest," a Janu<br />

Films release. "Knife" was shown at th<br />

New York Film Festival and had a six-wee,<br />

run at the Beekman Theatre late in 196J;<br />

E-2<br />

BOXOFFICE :: February 10, 191


'tarn<br />

IVER ANNIVERSARY DINNER<br />

oiorlng<br />

4\RRYL F. ZANUCK<br />

s Pioneer of the Year<br />

INOW SCHEDULED FOR<br />

i/IONDAY<br />

"February<br />

tri October :;jj<br />

iTth<br />

Feb. 13<br />

rx£ Ens f<br />

r^e f^'ricana Hotel<br />

^RB=tjn(j;t. &7thAve.,N.Y.C.<br />

IC;ETS STILL AVAILABLE: $20<br />

IJn^a^Dtln Picture Pioneers • 1600 Broadway • New York 19, N. Y,


Amike Vogel and Troupe on Tour<br />

To Drumbeat for<br />

'Brass Bottle


;<br />

||<br />

owl<br />

aaroiTe<br />

k nVID PORTRAYAL OF THE 6ALUIIT STARD<br />

A6AINST CASTRO AND HIS<br />

COMMUNISTIC COHORTS<br />

BV THE BRAVE REFU6EES<br />

WHO PROMISE..<br />

mnr<br />

•ayjioattifii<br />

HAND<br />

:;rii Bill<br />

litSuence -.<br />

I stiendiliei<br />

Ttes-Lbs fe |i<br />

OF THE<br />

:f-<br />

ARAM<br />

KATCHER<br />

ji li'Ji i<br />

Strew;<br />

: o; 1<br />

iPJctir:


. . The<br />

. . The<br />

. .<br />

. . John<br />

'<br />

'<br />

I<br />

ALBANY<br />

The Cardinal" is the kind of picture<br />

"that makes you proud to be a theatre<br />

manager." Phil Rapp, city manager at<br />

Schenectady for Fabian, comments. Bill<br />

Kraemer, booker-buyer at Schine headquarters<br />

in Gloversville. says this film is<br />

one which does the industry as well as the<br />

boxoffices a good turn: "It attracts many<br />

persons who are frequent patrons and holds<br />

the regulars." Other showmen also have<br />

described "Cardinal" as a prestige picture<br />

which not only draws wide audience.s<br />

and does holdover business, but also creates<br />

much favorable word-of-mouth comment.<br />

Harry Aranove, fonner Warner Bros,<br />

booker, now film librarian for the New<br />

York Department of Commerce, was on<br />

the arrangements committee for the motion<br />

picture show presented by the Gideon<br />

B'nai B'rith at the Jewish Home for the<br />

Aged . Variety Club will wind up<br />

its Variety Week activity with its annual<br />

champagne ball at the Ten Eyck on the<br />

22nd. Herb Schwartz is chairman for the<br />

observance, with Adrian Ettelson. George<br />

Schenck. and Jack Merritt.<br />

.<br />

.<br />

Joe Miller, who operates the Menands<br />

Drive-In here, was in from Florida for a<br />

day or two taking care of business<br />

Ray Smith of Smith Booking Service was<br />

Dan<br />

recovering from a bad cold<br />

Houlihan, manager at Buffalo<br />

. . .<br />

for Paramount<br />

and a onetime manager here, conferred<br />

with George Lynch. Schine buyer,<br />

at Gloversville and stopped here briefly . .<br />

Bob Adler, Allied Artists, attended a sales<br />

conference in Philadelphia post-<br />

Christmas business and excellent lineup of<br />

films coming up have created new confidence<br />

among exhibitors.<br />

Adrian Ettelson, Fabian district manager;<br />

Herb Schwartz. Columbia: Herb Gaines.<br />

Warner Bros., and Ralph Ripps, MGM.<br />

made reservations for the dinner given<br />

for George Trilling, retired Fabian buyer-<br />

Are<br />

YOU<br />

behind<br />

the<br />

EIGHT BALL on<br />

remodeling your chairs?<br />

We do it for you without<br />

a loss of business<br />

HAYES<br />

Seating Company<br />

244 W. Main St. Montour Falls. N. Y.<br />

Phone 568-8343<br />

booker, at the Astor Hotel in New York<br />

on the 5th. Schwartz arranged to see Joe<br />

Ingber of Brandt Theatres, and Al Geiler<br />

of ABC-Paramount while in the big city.<br />

Gaines likewise arranged dates w-ith New<br />

York buyers-bookers . Wilhelm<br />

of Wilhelm-Thornton, in town briefly, reported<br />

his wife was feeling better. She<br />

had been suffering from a back ailment.<br />

Assemblyman Harold I. Taylor, former<br />

operator of Delphia in Chittenango, reminisced<br />

at the Capitol about stars of past<br />

and present. He went back to Clara Bow,<br />

the "It Girl."<br />

John Turner Takes Duties<br />

As UA New York Manager<br />

NEW YORK—John Turner has assumed<br />

duties as United Artists' new metropolitan<br />

New<br />

manager in<br />

York, it was announced<br />

by James R.<br />

Velde, UA vice-president.<br />

Turner replaces<br />

D. J. Edele<br />

who has been named<br />

division manager of<br />

the newly created<br />

central division.<br />

Turner, who has<br />

been with UA since<br />

1949. was branch<br />

John Turner manager in New York<br />

from 1960 until his<br />

present assignment. Prom 1956 through<br />

1960 Turner was the company's eastern<br />

district manager and was UA's Philadelphia<br />

branch manager from 1949 until 1956.<br />

The new UA metropolitan manager first<br />

joined the motion picture industry in 1930<br />

when he became a film buyer for Wamer<br />

Bros, theatres in Philadelphia, a position<br />

he held for 19 years.<br />

Charlotte, Albany Lead<br />

In Warner Sales Drive<br />

NEW YORK—The Warner Bros.'<br />

Charlotte<br />

and Albany branches are battling for<br />

the lead in the "Winners From Warners"<br />

sales drive, which started its final month<br />

February 1. At the end of the 16th week of<br />

the drive. Charlotte held first place in the<br />

cumulative standings by a narrow margin<br />

over Albany.<br />

The WB Omaha and Dallas branches<br />

moved up to third and fourth places,<br />

respectively, in the drive which will conclude<br />

February 29 and offer $35,000 in cash<br />

prizes.<br />

5% Tax at Washington, Pa.<br />

WASHINGTON. PA.—The city council<br />

adopted a record $1,400,000 budget, hiked<br />

the real estate levy by 3.5 mills and reduced<br />

the amusement tax from 10 to 5<br />

per cent. The Chamber of Commerce and<br />

the Downtown Business Association had<br />

petitioned for elimination of an amusement<br />

tax. Initiated this year is a $200<br />

annual master license for each operator,<br />

plus a $5 hike for each jukebox. Pinball<br />

machine and bowling machine fees remain<br />

at $30 each. New councilman William<br />

C. Wilson, manager of Associated's<br />

Penn Theatre, was the lone dissentt-r in<br />

adoption of the new budget. He said his<br />

objection was over "unrealistic" revenue<br />

figures. "Little Washington" has two theatres,<br />

the Penn and the Basle.<br />

Bob Coyle. Showman<br />

For 70 Years, Is Dead<br />

^<br />

jri<br />

CHARLEROI. PA. — Pioneer exhib:)r '<br />

Robert S. Covle died February 4 af te i^,- -,'.<br />

lifetime in the show business here.<br />

84-year-old theatreman had been in<br />

dining health for a long period.<br />

"Bobby" Coyle was for many years<br />

of the mideast's most popular exhibit)<br />

and his Coyle Theatre was a family<br />

tertainment center, exhibiting qua<br />

movies in expert projection, sound<br />

entation, etc. He started his thea<br />

career before motion pictures, or mov<br />

pictures as they were called, in the<br />

silent film years. The Coyle was built<br />

a legitimate theatre and opened in IJ<br />

Later the Coyle became an early mol<br />

picture house and was noted for its<br />

pearance and its offerings for many m<br />

in all directions. For a number of ye<br />

a son Robert has managed the Coyle T<br />

atre. Surviving in addition to his son<br />

sister is his wife.<br />

A theatre owner for more than 70 yei<br />

Coyle will be missed, and those fortun<br />

enough to have known him will not 1<br />

upon his likes again. A man of chai<br />

and honor, a showman of the old sch<br />

who improvised and who met his tic<br />

purchasers with hearty and wholei<br />

greetings, he kept in touch with the mol<br />

picture industry to the end.<br />

WB's 'Dr. Crippen' Set<br />

For Paramount Theatre<br />

NEW YORK—"Dr. Crippen." a Brill<br />

Jil<br />

an<br />

;of<br />

(j$! al<br />

Icii<br />

iitlie<br />

It is re:<br />

iBOte;"<br />

utiyaii<br />

isidenti<br />

illiepoi<br />

allied<br />

E in Col<br />

Hi8<br />

tjwerei<br />

loner,<br />

u^^^<br />

In,'<br />

picture produced by John Clein, wt I<br />

Warner Bros, is distributing in the<br />

will open at the New York Paramo<br />

Theatre Friday il4) following a sew sP.Siiti<br />

week run for Warner Bros.' "4 for Texi' Eien<br />

Donald Pleasence, also currently feati lArts<br />

in "The Guest," Janus Films release at<br />

Guild Theatre, plays the title role il Kj<br />

Coral Browne, Samantha Eggar, Doif<br />

Wolfit and James Robertson Justice<br />

featured.<br />

Another WB release, Elia Kaztto<br />

"America America" is in its eighth Wjltjjliiis<br />

at the Paris Theatre.<br />

Robert Lindemeyer Namei<br />

Metro-Kalvar Director<br />

NEW YORK — Robert B. Lindemejf,<br />

who came to Metro-Kalvar in Septemp<br />

from the American Machine and Founiy<br />

Co.. where he held a managerial post in *<br />

field operations and engineering divisionB<br />

Santa Barbara, ha.s been named directoiH<br />

technical .services for Metro-Kalvar. LlniK<br />

meyer has specialized in motion pictuji<br />

and TV production and. following<br />

World War service, was named tele'<br />

production director for the color cl<br />

circuit TV facility headquarters In Wi<br />

ington. D.C.. a post which he held<br />

1962.<br />

Doubles Print Order<br />

NEW YORK Governor Films plans)<br />

utilize 100 prints, almost double its reguf<br />

order, for the domestic release of "A TOU<br />

of Hell. the British drama being relea<br />

"<br />

in March, according to Dave Emanuul<br />

pi-esident. The picture, fonnerly tltl<br />

"Serious Charge." will open in 18 key citJ<br />

the first week of March.<br />

ilintlif<br />

opeiiK<br />

as" at<br />

B Jones<br />

iimca,<br />

'fil«t(«r<br />

Sits to<br />

E-6 BOXOFTICE :: Febi-uary 10.


'<br />

Mvle<br />

f<br />

,<br />

Arabia."<br />

. . The<br />

. . John<br />

. . The<br />

. . Nick<br />

. . Pennsylvania's<br />

. .<br />

BUFFALO<br />

" "Kesi, (ijie Teck Theatre, operated by LoeWs<br />

** ''<br />

Theatres at 760 Main, was reopened<br />

ten V<br />

itZTw<br />

'.„<br />

'''^ "Charade," moved from the Buffalo<br />

here it had run since Christmas Day.<br />

-<br />

',^ '""*' losed since July, the Teck was scheduled<br />

DoT''-' 1' '^°P^''' Christmas Day but remained<br />

'jwi eiix,<br />

(lut because of a labor dispute with Local<br />

-•asafam;-<br />

1)3 of projectionists. Tom Harmon is the<br />

fffiiDitiiig<br />

f, |g^ manager at the Teck . Febru-<br />

«im, SOU; iry 25 closed circuit telecast of the Liston-<br />

—"'"** (lay heavyweight title fight will be pre-<br />

W,oit hnted at the Paramount and Century<br />

m, imij.<br />

[jgati-es. It is reported plans are under way<br />

tss i,,<br />

|, j,j.jj,g jj^g i3ou(. ^Q ^j^g sj.jg3 Buffalo.<br />

a openal : |<br />

ssn early: 1^^ Sokolsky, columnist in the Courieris<br />

noted ior;' ixpress wrote: "The days of motion picture<br />

"Ji?i!oriiBE.i- r"ess agentry may not be dead, but a group<br />

! nimlier • i:<br />

area residents might be a little tempted<br />

iifdtheCo; argue the point. Said group became innsely<br />

excited over Peter O'Toole's<br />

I<br />

-tan to ki<br />

perrmance<br />

in Columbia Pictures' "Lawrence<br />

more Its members quickly formed a<br />

than If"'<br />

and those y ^^^^ ^o'" l'^<br />

^^^ actor. Letters were written<br />

the film company in the hope of obtain-<br />

;:. hijuiB ff • I<br />

A man oft' jS some photographs of O'Toole. Three<br />

Eoltheolj- 1"^ ^ ^^'^ months later, after being<br />

|Oroughly ignored, the Peter O'Toole Pan<br />

ijjjjfljjiub<br />

disbanded. Truly an example of modti<br />

high-powered<br />

."7 and ty,<br />

promotion?"<br />

(jiichintlitti:4<br />

tf eid. ;<br />

Suzy Towner, for the last two years sectary<br />

of Movies on a Shoestring, an anlal<br />

event in the George Eastman House in<br />

ippen' Se'<br />

ichester, is leaving the post and also<br />

iving Kodak. She and her husband are<br />

::.:;::.. ^.j tjving into a new home some 75 miles<br />

iath of Rochester where hubby will be<br />

Jaia Clea<br />

I<br />

ri'jtim in itil hployed.<br />

^ M m I.<br />

; * iMoms P. Slotnick has signed a contract<br />

Ittnins<br />

,jj^.jj[.N ,• the premiere of "Dr. Strangelove" at<br />

io<br />

'.'<br />

cnrreBtlv<br />

atla tm<br />

'•;<br />

Fine Arts Theatre at Rochester in<br />

arch . . Joseph E. Fox, long active in<br />

.<br />

'My 'Variety Club, will retire April 1 as<br />

t! store<br />

:j(<br />

opened In 1938 . . .<br />

•| (mager of the Neisner store at 460 Main<br />

1 Employes gave him a farewell dinner<br />

ri<br />

;<br />

lently. He has been the manager since<br />

The two<br />

jnes" films opened on Rochester screens<br />

(ring the week, "The Misadventures of<br />

iJlin Jones" at the Monroe on the 11th<br />

ifi "Tom Jones" at the Riviera on the<br />

im<br />

Diiectoi<br />

Th.<br />

ids on "Irma La Douce" at the Martina<br />

'^eatre in Rochester claim "The longest<br />

t'l in America, by far," 31 weeks and still<br />

^ng strong.<br />

tiarry Unterfort, zone manager of Schine<br />

laatres, took two teenagers and two high<br />

sool editors to Buffalo to interview An-<br />

T'te, coming in "Merlin Jones" February<br />

1 at the Paramount. This followed a<br />

,j ''incheon With Annette Contest."<br />

!o: tie »f' i j'lga Sutcliffe and Jack Greening play<br />

R<br />

:f roles in Paramount's "'Where Love Has<br />

Cie."<br />

DRIVE-IN SCREEN SURFACING<br />

Twice the Brlghbios—Sharpr<br />

ON BETTER DRIVE-INS EVERYWHERE<br />

THE GEORGE ENGLISH CORP Btrwyn, Po.<br />

. . . .<br />

lonwide Serrtce Uteriture TtL Migvi 4-4362<br />

COMBINED INSTALLATION—Jack Fitzgerald jr., Variety International<br />

property master who lives in Toronto, Ont., was the installing officer at the combined<br />

installation ceremony of Variety Tent 7 of Buffalo and the Women's League<br />

of Variety. Left to right: Giannina Pappalardo, re-elected president of the<br />

Women's League; Thomas W. Fenno, chief barker of Tent 7; Fitzgibbons; Nate<br />

Dickman, outgoing chief barker, and Joseph Harmon, Niagara Falls.<br />

PITTSBURGH<br />

The Way family, in the show business at<br />

DuBois since before the tm-n of the<br />

century, has retired from theatre operation<br />

and tm-n its Avenue Theatre and Hi-<br />

Way Drive-In over to Cooperative Theatre<br />

Service of Pittsburgh, headed by Bert<br />

Stearn, Lou Hanna and Mrs. James H.<br />

Nash, widow of the 'West View and 'Wexford<br />

outdoor exhibitor. The late A. P. Way<br />

founded the theatre dynasty; then son<br />

Marlin took over, and in recent months<br />

Dean, son of Marlin, has been running<br />

the theatres.<br />

. . . Associated<br />

.<br />

UA here says that Milt Greene, salesman,<br />

was not "let go" as printed here<br />

last week, but that he resigned<br />

Theatres awaits rezoning at Bed-<br />

ford township, east of Cleveland, to start<br />

construction of a de luxe 1,500-car outdoor<br />

theatre Zomnir, Hymie<br />

Wheeler, Jane Patterson and Jack Weltner<br />

are announcing UA playdate drive weeks.<br />

June 28-July 11 ... Dr. H. L. Wechsler,<br />

president of the McKeesport Academy of<br />

Medicine, is a son of Jerry Wechsler, in<br />

years past local WB manager and now<br />

a TV film sales executive.<br />

Geraldine Flannery, 17, Gateway Theatre<br />

cashier, said that the man approached<br />

the boxoffice and handed her<br />

a note which read: "Let me have all your<br />

money. Don't scream, I have a gun." She<br />

scooped up the money from the cash<br />

drawer and gave it to the bandit who<br />

made his getaway on foot down Sixth<br />

street toward Penn avenue . . . Paul Puglia,<br />

operator of the Opera House at Waynesburg,<br />

also owns the Puglia Buick agency<br />

there . . . Harry Minsky Kalmine, former<br />

WB-SW zone manager here, and now vicepresident<br />

and general manager of SW, was<br />

here on an inspection trip . . . Ladies<br />

of the Variety Club scheduled a Washington's<br />

Birthday fashion show and card party<br />

at the Penn Sheraton (22i.<br />

Thomas Hoon, 24, son of the late Roy<br />

and Mary Jane Hoon of Filmrow, died<br />

recently on a vacation at Vero Beach, Fla.<br />

The divorced father of two young children<br />

was injured in a car accident early<br />

in December . Meadowns near<br />

Washington, Pa., has scheduled 50 nights<br />

of harness racing June 12 to August 8 . . .<br />

Dick Crosby has reopened the Hollywood<br />

Theatre, closed a month for furnace repair,<br />

at California, Pa.<br />

Tony Coutsombis, former manager of<br />

the J. H. Harris Theatre who remained<br />

for a while when it was renamed the<br />

Gateway, now is manager for United<br />

California Theatres in Los Angeles<br />

W. C. Wilson of the Penn at<br />

.<br />

Washington,<br />

a new city councilman, has been appointed<br />

public safety director . . . Mike<br />

Gudukas, Leona at Homestead cashier for<br />

nearly ten years, was injured Wednesday<br />

(4) when her car rammed into another<br />

one . Raspa is preparing the State<br />

in Rivesville, W. Va., for reopening . . .<br />

It's like oldtimes to see four one-sheets<br />

on upcoming pictures in the Paramount<br />

shipping room . regular<br />

annual legislative session ended and the<br />

administration called a special session to<br />

West Vir-<br />

begin at noon February 11 . . .<br />

ginia legislature passed a strict blue law<br />

which will be effective in 90 days. Some<br />

of the Mountaineer delegates state that<br />

enforcement of this law would be impossible<br />

with existing police forces, etc.<br />

Tony Antonoplos, a showman for 30 years<br />

in this section, was on Filmrow the other<br />

day prior to returning to his post as manager<br />

for the Chakeres circuit's Sidney<br />

Theatre in Ohio. He recently underwent<br />

an operation here for removal of a cataract.<br />

Tony's son Peter, named after the<br />

pioneer exhibitor of this city, is attending<br />

the University of Wittenberg in Springfield,<br />

and serves as Chakeres relief manager.<br />

FILMACK'S NEW 1964<br />

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: : February 10, 1964 E-7


Producers<br />

public<br />

AT RICHMOND CONFERENCE—Virginia exhibitors gathered at Richmond<br />

recently for a rally in behalf of the California Crusade for Free Television. The<br />

meeting was sponsored by the Virginia Motion Picture Theatre Ass'n. Left to right<br />

are Roy Cooper of San Francisco, vice-president of the TOA, one of the speakers;<br />

Lee Hofheimer, Norfolk; Hal Lyon, Franklin, and Glen Norris Arlington.<br />

WASHINGTON<br />

Arthur Sylvester, assistant secretary of<br />

defense issued under<br />

i<br />

affairs ,<br />

date of January 21,<br />

)<br />

"Procedures for DoD<br />

Assistance on Production of Non-Government<br />

Motion Pictures and Television Programs.<br />

"<br />

should request No.<br />

5410.16 from the Department of Defense<br />

instruction which delineates the government's<br />

procedm-es in cooperating with motion<br />

picture production. Another important<br />

DoD instruction is No. 5410.15, "Delineation<br />

of DoD Audio-Visual Public Affairs<br />

Responsibilities and Policies," also dated<br />

January 21.<br />

Invitations to two important premieres<br />

have been issued. Loew's Palace gala reopening<br />

on the 11th, after complete refurbishing,<br />

will include "a preview inspection,"<br />

cocktails, buffet, the screening of<br />

"Man's Favorite Sport?" and Paula Prentiss<br />

in person. The Stanley 'Warner management<br />

will premiere "It's a Mad, Mad,<br />

Mad. Mad "World" on the 18th at the Uptown<br />

Cinerama Theatre.<br />

Producers Ralph Nelson f "Lilies of the<br />

Field"! and Edward Dmytryk ("The Reluctant<br />

Saint"! received the 1964 National<br />

WANTED<br />

Multiple Operations General Manager<br />

Philadelphia oreo. Heavy Drive-ln experience.<br />

All-oround top man. Immediate S2-week<br />

employment.<br />

}200 weekly salary plus bonus end stock<br />

options. Apply:<br />

Northeast Theatre Management Corp.<br />

ENDLESS<br />

BURNS THE [NTIRE<br />

POSITIVt ROD<br />

Scvr Corbon Coit<br />

CAST COAST THEATRE SUPPLY<br />

in\ Kcn-ood Av«<br />

Bollimorr, Maryland<br />

Phone: «65-ai30


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NEWS AND VIEWS OF THE PRODUCTION CENTER<br />

(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.)<br />

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Five Films Nominated<br />

For Director Awards<br />

HOLLYWOOD—Nominees for Directors<br />

Guild of America "outstanding directorial<br />

achievement" award for 1963 are, in alphafbetical<br />

order:<br />

Warners' "America America," director<br />

(<br />

jElia Kazan, assistant, Burt Harris.<br />

"8 ',2", Pederico Pellini, asisistant.<br />

Guide.<br />

"Hud," Martin Ritt, assistjant<br />

Clifford C. Coleman Jr.<br />

i<br />

UA's "Lilies of the Field," Ralph Nelison,<br />

assistants Harry R. Sherman and J.<br />

Paul Poplin.<br />

UA's "Tom Jones," Tony Richardson, as-<br />

Isistant Gerry O'Hara.<br />

DGA's 2,300 members will receive ballots<br />

for the final selection, with winners to be<br />

'announced at the awards dinner Februjiry<br />

22.<br />

tCuther Davis and Group<br />

Sued Over 'Lady in Cage'<br />

HOLLYWOOD—WiUiam Warwick, presi-<br />

'ient of Producers Studio, and his wife<br />

'\nnelle have sued Luther Davis, Luther<br />

Javis Pi'oductions and the American Enertainment<br />

Corp. charging breach of conract<br />

over "Lady in a Cage," starring Olivia<br />

le Havilland. The Warwicks ask back salaies,<br />

an order to issue 260 shares of stock<br />

nd an order nullifying the transfer of the<br />

ilm by Davis to Luther Davis Pi'oductions<br />

or Paramount release.<br />

lieu of this, in one cause of action,<br />

i^iey seek $1,444,400 and $1,000,000 in<br />

'unitive damages; in the alternative, $1.-<br />

'lOO.OOO as general damages and $1,000.-<br />

|00 in punitive damages.<br />

Paramount was also named a defendant.<br />

Special Newspaper Edition<br />

Devoted to Hollywood<br />

HOLLYWOOD—The Hollywood Citizen-<br />

News special edition for January 31-Pebruary<br />

1, called "New Hollywood Horizons,"<br />

is devoted to a summing up of 60 years<br />

of progress in Hollywood and a look into<br />

its future.<br />

Feature stories relate the start of the<br />

city as a small village through its progress<br />

as the motion picture empire of the world;<br />

the advent of the sound film which resulted<br />

from the demands of the motion<br />

pictm'e fans; and a nostalgic review of<br />

early day productions, screen and other<br />

personalities. Stars of the silent days are<br />

recalled along with some of the technical<br />

aspects of production.<br />

The special edition devoted several pages<br />

to a finance and insurance review predicting<br />

greater successes than ever in Hollywood's<br />

future.<br />

Five Ace Nominees<br />

HOLLYWOOD—Cleopatra, How the West<br />

Was Won, Hud, It's a Mad, Mad, Mad, Mad<br />

World and Tom Jones have been nominated<br />

for Ace awards, to be presented at a<br />

dinner March 21.<br />

Albert Shaff Very 111<br />

HOLLYWOOD — Albert Shaff, music<br />

editor, has entered the Motion Picture<br />

Home, Calabassas, for treatment of a serious<br />

illness. His latest job was on "Lilies of<br />

the Field," an Oscar nominee.<br />

K!^^^l<br />

'irst Scholarships Awards<br />

rem Minnelli Fund<br />

HOLLYWOOD — First winners of the<br />

'wly established Vincente Minnelli fine<br />

ts scholarships at UCLA are Richard<br />

oer Jensen, music-voice; Stephen Schroler,<br />

art-painting, and Marshall Williams,<br />

eatre arts-television. The scholarships<br />

e awarded to outstanding students<br />

rough a committee headed by Dean<br />

illiam Melnitz of the fine arts departent.<br />

Minnelli, scheduled to direct Irving Bern's<br />

"Say It With Music" for MGM, said<br />

e scholarships were established because<br />

an imrtant<br />

step to progress in the world of<br />

w business or any creative media."<br />

ncouragement of young talent is<br />

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UA AD-PUBLICITV BRIEFING — Top circuit managers and ad-publicity<br />

representatives turned out for a briefing session on "From Russia, With Love,"<br />

conducted by United Artists' roving ambassador of "James Bondmanship," Tom<br />

Carlile. On hand for the session were, seated, left to right: Bill Wasserman,<br />

Los Angeles UA branch sales manager; Carlile; Bob Weeks, Fox West Coast<br />

district manager; Dick Carnegie, Los Angeles UA branch manager; Dick Herman,<br />

Sero Amusement ad-pub director; Pete Latsis, FWC director of press<br />

relations, and Pete Emmet, UA fieldman. Standing: Roily Gunderson, UA salesman;<br />

Arnold Michaelson, Stanley Warner district manager; Joe VIeck, FWC<br />

publicist; Jules Lanfield, Amusement Corp. of America district manager, and<br />

Bill Scholl, UA western regional publicity supervisor.<br />

'Fair Lady' at Egyptian<br />

October 28 for MPRF<br />

LOS ANGELES—"My Fair Lady" will<br />

open at the Egyptian Theatre October 28<br />

in a benefit premiere for the Motion Picture<br />

Relief Fund. The local opening, a<br />

week after the New York premiere, will be<br />

attended by Audrey Hepburn, Rex Harrison<br />

and other members of the cast in addition<br />

to a lineup of local industry, civic<br />

and social celebrities.<br />

Jack Warner pointed out that the benefit<br />

would be "the fii-st tangible evidence<br />

of the industry's support of the MPRF<br />

drive to raise $4,000,000 in the next 15<br />

years for expansion of its Country Home<br />

and other facilities.<br />

MGM screened "A Global Affair" for<br />

local officers of the American Ass'n of<br />

United Nations and their guests. The film<br />

is .set in the United Nations headquarters<br />

and includes an appearance of Adlai Stevenson.<br />

U.S. ambas.sador to the UN.<br />

A charity screening of "The Pink Panther"<br />

will be held by the Aid-Mates at the<br />

Directors Guild Theatre March 13 to benefit<br />

the Children's Speech and Hearing<br />

Center in the San Fernando 'Valley.<br />

Mickey Rooney Planning<br />

Eight Talent Schools<br />

HOLLYWOOD- Mickey Rooney, who declared<br />

bankiuptcy in court recently, is going<br />

into business and opening eight franchi.ses<br />

for talent .schools with Jerry Keefer<br />

as general manager of the new firm.<br />

Rooney has al.so formed Hilarity, Inc.. and<br />

plan.s to iiroduce comedy pictures.<br />

Some of the titles announced, without<br />

further details, include "The Big Snatch."<br />

"P'ollow That Kite" and "Tliere's No Place<br />

Like Rome." Another is the revival of the<br />

old Rooney-Judy Garland team with "Love<br />

and Let Love."<br />

Art Theatre Included<br />

In Imperial Highway Plaza<br />

LA HABRA. CALIF.—A 650-seat art theatre<br />

is included in the plans for a $2,000,-<br />

000 shoppers square to be built at Imperial<br />

highway and Euclid avenue. Carver<br />

L. Baker & Associates. Palos Verdes architects,<br />

are preparing the plans, which also<br />

embrace an ice skating arena.<br />

Plan European Service<br />

HOLLYWOOD — Bernard Feins,<br />

Em-opean<br />

representative of Panavision. Inc..<br />

is here for a month of conferences with<br />

Panavision president Robert E. Gottschalk<br />

and other executives, on the opening of a<br />

series of stations in Paris, London, Rome<br />

and Munich, to make Panavision more<br />

readily available to producers shooting<br />

films on the continent.<br />

Leland Allen Dies<br />

CULVER CITY. CALIF.—Leland Allen,<br />

booker for Pacific Drive-In Theatres and<br />

formerly associated with Commonwealth<br />

and Republic in Kansas City, died Thursday<br />

t6> of a heart attack while in his car<br />

on a freeway here. Allen was a brother-inlaw<br />

of the late theatreman Clarence<br />

Schullz. Funeral services were held Saturday<br />

i8i at the Kingsley-Gates Mortuary in<br />

Culver City.<br />

'Sword and Stone' Author Dies<br />

HOLLYWOOD—T. H. White, author of<br />

"The Sword in the Stone." the novel on<br />

which the Walt Di.sney film was based, died<br />

aboard ship recently near Pireaus, Greece,<br />

while on a world lecture tour. While also<br />

wrote the trilogy which served as the basis<br />

of "Camelot." the musical.<br />

Trilling Leaving WB<br />

After Three Decades<br />

HOLLYWOOD — A decision to leav(<br />

Warner Bros, after 30 years to enter "othei<br />

fields of motion picture making." was an- Ji'<br />

nounced Tuesday i4i by Steve Trilling<br />

vice-president and executive assistant U<br />

Warner Bros, president Jack L. Warner<br />

Trilling, who had served in the latter ca<br />

pacity 25 years, said that he had been de<br />

liberating about plans to enter anothe<br />

phase of industry production for some timi<br />

and had "decided now is the time to maki<br />

the move."<br />

Warner said that he was accepting Tril<br />

ling's resignation with reluctance, expn<br />

ing his regret at "the studio's loss of hi<br />

experience, judgment and executive know<br />

how."<br />

Prior to becoming executive assistant (<br />

the WB president Trilling had been in th<br />

company's service five years as a bookin<br />

agent and a casting director.<br />

Harlequin International<br />

New Name of Former NTD<br />

HOLLYWOOD—Harlequin Internatiom:<br />

Pictures is the new corporate name of NTE<br />

Inc., a distribution firm founded early i:<br />

1963 by producer Tommy Noonan to hand!'<br />

distribution of his first independent pre<br />

duction, "Promises! Promises!" Permissioi<br />

to change the name was granted this wi<br />

by the corporate commissioner.<br />

Elected officers for Harlequin, which h£J<br />

headquarters at 11516 Oxnard St., Nortj<br />

Hollywood, are: Tommy Noonan. president<br />

Jack Wormser, vice-president, and Williai<br />

J. Magginetti. secretary-treasurer.<br />

Simultaneously with the corporate nad<br />

change, it W'as announced that the coiri<br />

pany's production subsidiary, Noonan-Mil<br />

Glashan Productions, has been formed witj<br />

Noonan and producer and writer Ian M»<br />

Glashan as partners. The first film on ti;<br />

new production firm's schedules is "3 Nuj<br />

in Search of a Bolt." starring Mamie Va-<br />

Doren and to be released in April. Tl<br />

second property on the Noonan-McGlasha<br />

1964 schedule is "To Murder. With Love<br />

based on a McGlashan novel.<br />

i<br />

Fabian Signs for a Top<br />

Spot in "Surfing Wild'<br />

HOLLYWOOD — A top starring<br />

role<br />

"Surfing Wild," which will be filmed U<br />

Columbia Pictures release by the husbaii<br />

and wife team of Art and Jo Napoleon, hi<br />

been assigned to Fabian, popular yoUD<br />

star of motion picture and records.<br />

The role is a straight dramatic one fi<br />

Fabian, who will not sing in the color filii<br />

"<br />

"Surfing Wild is described as a romanti<br />

adventure story of a group of young nui<br />

who pit their athletic skills against t)<br />

most dangerous waves in the world on tl<br />

north shore of Oahu Island in Hawaii.<br />

Location filming in Hawaii is schedul'<br />

to b(>gin February 18, with Art Napolec<br />

to direct from a screenplay by himself ai<br />

his wife.<br />

Fabian, through his many recording'<br />

has become one of the most popular youi'<br />

personalities in the country. Recent i<br />

David Wolper devoted an entire segment<br />

his "Hollywood and the Stars NBC-T<br />

"<br />

show to the career of Fabian.<br />

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BACKSTAGE<br />

WITH CASSYD<br />

Tniversal's "The Lively Set" will featui'e<br />

the movie debut of Chrysler's turbine<br />

ir. Members of the press were invited to<br />

le set and drove the new machine, and I<br />

)ok my tui-n behind the wheel. Nothing<br />

implicated, same shift, same front seat<br />

ake and accelerator, and almost the same<br />

lUges. But when I was told by the racing<br />

,.-iver sitting alongside of me to press my<br />

Ijot all the way down on the pedal I felt<br />

; if we were flying. The 130-horsepower<br />

igine moves the 4,200-pound car around<br />

if it were only a whisper.<br />

In Me.xico. the car ran on tequila; fuel<br />

m be almost anything. This turbine car<br />

[in be used by alert theatremen when the<br />

Im comes out as a great exploitation in<br />

ont of the houses. How the gasoline inistry<br />

will adjust to it is a problem. In<br />

|iy case, the Universal boys under Dave<br />

pton have the gimmick which interests<br />

ery car owner.<br />

One thing about Tommy Noonan, actor<br />

lie has successfully turned dii-ector-proicer<br />

with loot coming in from his "Prom-<br />

?s! Promises!" is that there never is a<br />

all moment in his company. At the Brown<br />

erby, where he went over his and Ian<br />

cGlashan's new featm-e "3 Nuts in<br />

'arch of a Bolt," Tommy said that he had<br />

!<br />

get Ian with him because his fonner<br />

jirtner Donald F. Taylor fell in love with<br />

._...,; r larie iThe Bodyi McDonald dui-ing the<br />

ming of "Promises" and they got married<br />

t Mexico City. McGlashan, a longtime<br />

-'-_:r---<br />

leatrical producer and screenwriter,<br />

iakes a solid teammate for Noonan. They<br />

'an several more films. There is a possility<br />

of "3 Nuts" becoming a stage<br />

ow for a summer run, with Mamie Van<br />

i^ren starring and Noonan directing.<br />

' * *<br />

J\<br />

f I The turnout for George Stevens jr. at<br />

rsorge Sidney's Screen Directors Guild<br />

ireening of USIA films, was very impres-<br />

/e. Jack Karp, Paramount studio head:<br />

!)b Weitman, MGM studio topper; Edward<br />

and much more top brass<br />

* i'^^^b^^d ^t the guild and looked at the<br />

intfllOP<br />

iriJ' I<br />

"'J'i'^'' which is being shown overseas.<br />

'cWllQ f<br />

|ie rise in use of documentary films, from<br />

' e slough where it had been since the war<br />

o<br />

lergency, has kept it from its rightful<br />

•ace in filmatic releases, Stevens told the<br />

'Oup. At this time, the cold war is an<br />

•lergency, and the output is heavy. Unrtunately,<br />

American audiences are not<br />

owed to see the face the U.S. presents to<br />

her countries through films, because of<br />

otrictions placed on use of such films<br />

Congi-ess. This defeats the attempts of<br />

e USIA, now headed by Carl Rowan.<br />

ice the resignation of Ed Murrow, to get<br />

3per support for a much-needed program.<br />

sorge Englund at Dinner<br />

HOLLYWOOD—George Englund, direc-<br />

•<br />

of MGM's "Signpost to Murder," went<br />

New York for the Kennedy Foundation<br />

iner for which he is chairman.<br />

Joseph E. Levlne's "The Conjugal Bed"<br />

5 directed by Marco Ferreri.<br />

|X0FTICE :: February 10, 1964<br />

Production of 'The Train'<br />

Temporarily Suspended<br />

PARIS—The producers of John Frankenheimer's<br />

"The Train" have announced<br />

temporary suspension of filming February<br />

7 of their multi-million-dollar pictui-e "until<br />

warmer weather conditions" are available.<br />

"We have finished all possible interior<br />

studio work and must now wait until wo<br />

can go back outdoors," a company spokesman<br />

said. "Until proper weather conditions<br />

are assmed we will not be able to<br />

finish our location demands."<br />

Burt Lanca.ster stars in "The Ti-ain,"<br />

which Jules Bricken is producing for<br />

United Artists release. Costars in the<br />

Franco-Italian production are Paul Scofield<br />

and Jeanne Moreau—both of whom<br />

have finished theii- parts in the picture.<br />

Production on "The Train" b?gan last<br />

August. When the picture resumes in early<br />

spring, the only scenes remaining to be<br />

filmed will feature Lancaster and French<br />

actors Albert Remy and Charles Millot.<br />

"The Train" is a co-production of Productions<br />

Artists Associes Films Ariane Dear<br />

Films.<br />

Bronston's Foreign Deals Set<br />

Middle East, New Zealand<br />

NEW YORK—Samuel Bronston Productions<br />

has closed two distribution deals for<br />

'The Fall of the Roman Empire" and<br />

"Cid" and "55 Days at Peking" in that area.<br />

New Zealand, according to Milton Goldstein,<br />

vice-president and foreign sales<br />

chief.<br />

The Rank Film Distributors of New Zealand,<br />

which distributed Bronston's "El<br />

Cid" and "55 Days at Peking" in the area,<br />

will also distribute the two forthcoming<br />

Bronston epics. Emil Dabague's Dollar<br />

Cedca Films, S.A.I. , will distribute the two<br />

forthcoming Bronston films in Egypt, Iran,<br />

Iraq, Lebanon, Syria, Jordan, Sudan.<br />

Ethiopia, Aden, Bahrein, Kuwait, Yemen<br />

and Saudi Arabia.<br />

"The Fall of the Roman Empire" will<br />

have its world premiere in London March<br />

24, while "Circus World" will complete<br />

production early in February.<br />

New Contracts for U.S. Film<br />

Employes in Brazil<br />

NEW YORK—Under the direction of the<br />

Motion Picture Export Ass'n of America,<br />

new labor contracts have been negotiated<br />

for American distribution companies' employes<br />

in Brazil. New pact covers 654 employes<br />

in Rio de Janeiro, Belo Horizonte,<br />

Porto Alegre and Curitiba.<br />

Rampant inflation occm-red in Brazil in<br />

1963, it was explained, and the primary<br />

goal of the unions was to maintain the real<br />

worth of employes' wages in terms of purchasing<br />

power.<br />

'Child's Play' Shooting<br />

Planned in Provincetown<br />

From New England Edition<br />

PROVINCETOWN, MASS. — Al Hine,<br />

Holiday magazine film critic-turned-producer,<br />

starts location shooting on "Child's<br />

Play" here this summer. Suzy Parker will<br />

top the cast.<br />

The script concerns two children who<br />

think they have discovered a mm-der and<br />

their involvements with adults thereafter.<br />

i<br />

TELEVISION<br />

ACTIVITIES<br />

I<br />

r(rTrTirrffTnrroTnnnrrTrrBTnnnrrTnnrt'<br />

HOLLYWOOD—Lucille Ball's termination<br />

of her Lucy Show, produced at Desilu<br />

studios, adds to the string of top TV shows<br />

featuring film favorites which are being<br />

dropped. Many rumors floated around town<br />

following her decision, but Miss Ball<br />

merely stated, "I wish to devote more time<br />

to the business and program affairs of my<br />

company."<br />

The National Broadcasting Co., for its<br />

1964-65 season, reveals that except for one<br />

show, network prime time hours are filled<br />

with programs recorded on motion picture<br />

film. Comparison of labor charges on a<br />

live, studio show at network scale with the<br />

same show produced on film, leaves room<br />

for question as to why film production<br />

should be favored, particularly since a magnetic<br />

tape can be easily erased if a mistake<br />

is made, but film must be developed, even<br />

if the take is bad.<br />

Along these lines, comes the recent<br />

threat by some of the Hollywood labor<br />

unions to secede from the International<br />

because of agreements for use of magnetic<br />

tape. The master agreements, it is reported,<br />

were signed without consultation or<br />

acceptance of the locals, with the net result,<br />

as declared by the locals, that their<br />

men might be throwai out of work if tape<br />

recording methods came in to replace the<br />

present motion picture film method.<br />

David Wolper's "The Yanks Are Coming"<br />

won a Golden Nymph award at the international<br />

film festival held in Monte Carlo<br />

recently. Japan garnered top honors.<br />

Richard Berg of the Academy of Television<br />

Arts and Sciences, a production<br />

topper at Revue Productions, has signed<br />

Rod Steiger for a Rod Serling play. Stirling<br />

Silliphant will write a television script<br />

based on a Carson McCuller short stoi-y.<br />

Columbia's Screen Gems has sold a halfhour,<br />

William Asher comedy series written<br />

by Sol Saks and produced by Harry Ackerman.<br />

It goes on the ABC network under<br />

sponsorship by Quaker Oats and Chevrolet.<br />

The series title is Bewitched.<br />

CBS will have 21 special broadcasts this<br />

year covering the 1964 political campaigns.<br />

All resources of the CBS news unit under<br />

Richard Salant will be thrown into the<br />

project. Programs will alternate between<br />

Wednesdays and Sundays at prime time.<br />

Live telecasts, tape and film will be used.<br />

Five directors have been selected by the<br />

Directors Guild of America as nominees for<br />

the Television Director of 1963 award.<br />

President George Sidney said the five nominees<br />

are Buzz Kulik, Robert Ellis Miller,<br />

Stuart Rosenberg, George Schaefer and<br />

Robert J. Scheerer. The winning director<br />

will be named at the guild's annual awards<br />

dinner in New York Febi-uary 22. A simultaneous<br />

dinner will be held in Beverly<br />

Hills where motion picture awards will be<br />

announced.<br />

W-3


—<br />

—<br />

——<br />

—<br />

—<br />

——<br />

—<br />

— —<br />

. . . Nate<br />

. . . Ben<br />

. . Longtime<br />

. . Jack<br />

|<br />

'Mad World' Lofty 525, Jones' 450 LOS ANGELES<br />

Dominate San Francisco First Runs<br />

SAN FRANCISCO — Both "It's a Mad,<br />

Mad. Mad, Mad World" and "Tom Jones"<br />

continued at the fantastic percentages of<br />

525 and 450 respectively in their second<br />

months. Particularly remarkable last week,<br />

however, was thai they drew on such high<br />

levels in the face of competition from the<br />

first three days of the 20th Annual National<br />

Sports and Boat Show at the Cow Palace.<br />

wliich drew 140.000 visitors in the 72-hour<br />

period. Other strong screen offerings were<br />

"The Victors" and "Carry On Regardless."<br />

both scoring 200. and "The Prize," which<br />

earned 175 per cent for the week.<br />

(Average Is 100)<br />

Embassy—The Prize (MGM), 2nd wk i 75<br />

Fox-Worfield Soldier in the Roin {AA), ..150<br />

2nd wk.<br />

Golden Gate—Charode (Univ), 6th wk 100<br />

Metro— 8'/2 Embassv), 12th wk 100<br />

Orpheum- It's a Mod, Mad, Mod, Mod World<br />

(UA-Cincrama), 8th wk 525<br />

Poramount Who's Been Sleeping in My Bed (Pora) 100<br />

Presidio Corry On Regardless (Governor) 200<br />

Stage Door— Any Number Con Win (MGM) 125<br />

St. Francis— The Victors (Col) 200<br />

United Artists—Tom Jones (UA-Lopert), 7th wk 450<br />

Vogue— Knife in the Woter (Kanawha), 7th wk 110<br />

Roadshows Thrive in LA;<br />

•Mad World' First With 280<br />

LOS ANGELES— Strong holdover takes<br />

made up for lack of big new business in<br />

the first-run situations. Two newcomers,<br />

"Dead Ringer" and "Nurse On Wheels,"<br />

boosted the pace. On the hard-ticket front.<br />

"It's a Mad, Mad, Mad, Mad World" did<br />

280 per cent and "Cleopatra" continued to<br />

pay off handsomely in its 33rd stanza with<br />

235.<br />

Beverly—America America (WB), 6th wk 130<br />

Chinese Charade (Univ), 6th wk 180<br />

Cineramo It's a Mad, Mod, Mod, Mod World<br />

(UA-Cineramo), 1 3th wk 280<br />

FILMACK'S NEW 1964<br />

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Crest—The L-Shapcd Room (Col), reissue 100<br />

Rey Hud (Para), reissue 90<br />

El<br />

Egyptian—The Cardinal (Col), 7th wk 185<br />

Fine Arts Billy Lior (Confl), 3rd wk 65<br />

Children of the Domned<br />

Four Star, Los Angeles<br />

(MGM) 80<br />

Man in the Middle<br />

Hillstreet, Hollywood, Loyola<br />

(20th-Fox) 95<br />

Hollywood Paramount Captain Newmon, M. D.,<br />

(Univ), 6th wk 100<br />

Ins—The Great Escape (UA), 2nd wk 100<br />

Lido The Coretokers (UA), reissue 65<br />

Music Hall Nurse on Wheels (Janus) 130<br />

Pontages Cleopotro {20th-Fox), 33rd wk 235<br />

Tom Jones (UA-Lopert),<br />

Pictair Orpheum, Vogue<br />

10th wk 190<br />

Dead Ringer (WB) 100<br />

Pix, Warren's, Wiltern<br />

Village Love With the Proper Stranger (Para),<br />

6th wk 200<br />

Warner Beverly The Prize (MGM), 6fh wk 125<br />

Warner Hollywood How the West Was Won (MGM-<br />

Cineramo), 50th wk 210<br />

Wilshire The Victors (Col), 6th wk 110<br />

"How West Was Won' 290<br />

48th Week in Denver<br />

DENVER—Another prosperous week was<br />

recorded by exhibitors at most first-run<br />

situations, only a couple tumbling below<br />

the average of 100 by a few points. The<br />

phenomenal magnetism of "How the West<br />

Was Won" again earned the MGM-Cinerama<br />

roadshow first place with 290 per cent,<br />

followed by a newcomer, "Love With the<br />

Proper Stranger." and a holdover. "Charade,"<br />

with 150 each.<br />

Aladdin—Charade (Univ), 6th wk 1 50<br />

Centre Love With the Proper Stranger (Pora) . . . . 1 50<br />

Cooper— How the West Won Won (MGM-<br />

Cineromo), 48th wk 290<br />

Denhom Cleopatra (20th-Fox), 32nd wk 95<br />

Denver—Who's Been Sleeping in in My Bed? (Pora),<br />

Thunder Island (20th-Fox) 125<br />

International 70—The Cardinal 90<br />

(Col), 6th wk<br />

Paramount Dead Ringer (WB); Dr. Crippen (WB)..110<br />

Towne—The Prize (MGM), 6th wk. . . 125<br />

Vogue Lord of the Flies (Cont'l), 6th wk 125<br />

'Mad World' Popularity Shows<br />

No Let Up in Portland<br />

PORTLAND—Now in its eighth week.<br />

Stanley Kramer's "It's a Mad. Mad. Mad.<br />

Mad World" shows no sign of let up in its<br />

Oregon engagement at the Hollywood<br />

Theatre.<br />

Broadway— Charade (Univ), 6th wk 175<br />

Esquire— McLintock! (UA); Lilies of the Field<br />

(UA), rerun, 4th wk 200<br />

Fox—The Cordinol (Col), 2nd wk 155<br />

Guild— The Prize (MGM), 6th wk 1 50<br />

Hollywood— It's o Mod, Mod, Mod, Mod World<br />

(UA-Cincramo), 7th wk 200<br />

Irvington— Move Over, Dorling (20th-Fox), Bye<br />

Bye Birdie (Col), rerun, 6th wk<br />

Music Box—Who's Been Sleeping in My Bed?<br />

1 70<br />

(Para); Poris Pick Up (SR), 3rd wk 155<br />

Orpheum Dead Ringer (WB), Dr. Crippen (WB)....155<br />

PoromounI Cleopatra (20th-Fox), 32nd wk 150<br />

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J^ax Gardens and Dan Sonney of Garsonj<br />

Corp. & Associates have taken overi<br />

operation of Popkin & Ringer's Optic, i|<br />

Regent, Art and Banner theatres. Tom><br />

Dalby continues as general manager andJ<br />

buyer-booker of the theatres . . . Herbert!<br />

Yates, Walt Disney, Mrs. Nate Blumberg.j]<br />

Dr. Hubert Eaton, Couitland Gross and<br />

at a dinner of the St. Joseph Hospital of|<br />

Burbank board marking the hospital's 20tl<br />

anniversary. New clinical-pathological lab-l<br />

oratories are being named in honor oq<br />

Yates and his wife.<br />

Ernie Martini of the Rancho Theatre<br />

Oildale was on the Row booking and buy^<br />

ing. as were Bill Alford of the Balboa Thea<br />

tre in Balboa and Walter Hopp of Garde<br />

Grove . Filmrowite Sam Na<br />

thanson died . . . Also Sam Ozonoff. alsi<br />

of Filmrow . Lowell, president oi<br />

the Lowell Theatres in San Diego, andj<br />

wife were in Mexico City for a vacation-<br />

Finston was recovering from ar<br />

illne.ss.<br />

Robert W. Selig, vice-president of thea<br />

tre operation at National General Corp<br />

was in Denver to preside at the 100t^<br />

anniversary University of Denver dinne:<br />

Goldberg of the Goldberg Filn<br />

Delivery was home recuperating after ai<br />

Robert Kronenberg<br />

eye operation . . .<br />

president of Manhattan Films, returnee<br />

from a New York meeting.<br />

Edmund Gonzales, who has been han<br />

dling the still laboratory work on "Soldie<br />

in the Rain" for Allied Artists, was notifiei<br />

that he has been elected winner of tw<br />

Service to Mankind awards, one represent<br />

ing the Sertoma Club of Brentwood, an<br />

the other all Sertoma Clubs in the Sant<br />

Monica bay area. He also has been nomi<br />

nated for the international award to b<br />

presented in Mexico City in June. For te:<br />

years Gonzales has been conducting a clas<br />

in citizenship and English for Latin<br />

Americans at St. Anne's Church in Sant<br />

Monica.<br />

.\IP's spectacular bill of "Goliath<br />

the Sins of Babylon" and "Samson<br />

"<br />

the Slave Queen will open Febnia!<br />

'<<br />

in 45 Los Angeles area drive-ins and<br />

lop theatres, it was announced b\ i<br />

P. Blender. AIP distribution chief.<br />

'Psychomania' at the Worl*<br />

From Eastern Edition<br />

NEW YORK—"P.sychomania." ;i D<br />

renney production being distributni 1<br />

Victoria Films, is now scheduled to oiun<br />

Ihe World Theatre February 14, in.slrad<br />

February 7. The picture, which wa.-- i1<br />

reeled by Richard L. Hilliard. stars L,<br />

Philips and Shepperd Strudwick with Ji<br />

Hale and Sylvia Miles. It will follow<br />

"Traveling Light" at the World.<br />

Discount at Cinema X<br />

From Central Edition<br />

SPRINGFIELD—The Cinema X offerl<br />

di.scount tickets i costing 90 cents > to hl|i<br />

school and college students in groups<br />

'<br />

ten or more, during its engagement<br />

Continental's "Lord of the Plies." The that<br />

re, now a first-run art situation, is 8-<br />

cepting phone reservations.<br />

W-4 BOXOFTICE :: February 10. 191


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where<br />

SAN FRANCISCO<br />

Tlrnold Childhouse of United California<br />

Theatres, who is heading a drive against<br />

pay TV. and Robert P. MacLeod. Subscription<br />

Television. Inc.. debated the issue<br />

pay versus free television at a meeting in<br />

the Western Women's Club of the Coimcil<br />

of Women's Club. Childhouse declared pay<br />

TV will become a monoply and choke out<br />

free television and even theatres. MacLeod<br />

said the anti-pay TV ruckus is the work<br />

of Theatre Owners of America.<br />

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AN .^FI'II.IATK<br />

UK CITY INVK.STINC, COMPANV<br />

San Francisco County board of supervisors<br />

unanimously adopted a resolution<br />

urging support of the campaign to get<br />

458.259 signatures on a petition to put the<br />

question of pay TV up to a referendum<br />

vote in the November 2 election. "We feel<br />

that the public should not have to pay for<br />

more than their television set." said supervisor<br />

Bill Blake.<br />

Mrs. William Hatch will preside at a<br />

February 17 meeting of the Northern California<br />

Motion Picture and Television Coordinating<br />

Council Unger was<br />

.<br />

a speaker at a meeting of local members of<br />

the Spanish Picture Exhibitors Ass'n in the<br />

Jack Tar Hotel.<br />

Noted on Filmrow were Lawrence Hill.<br />

Fallon. Nev., and Ed Tui-k of the Orinda<br />

and Rheem theatres . . . Myron Hopkins.<br />

AA shipper, was home ill . . . Ed Cruea.<br />

who has been Allied Artists manager at<br />

Seattle 16 years, has been transferred here<br />

as manager, succeeding Jim Myers. Gordon<br />

Wallinger was promoted to Seattle manager<br />

from salesman.<br />

Unique Detroit Theatre<br />

For Three Audiences<br />

From Mideast Edition<br />

DETROIT — A multiple-appeal theatre,<br />

designed to please all tastes in show-going,<br />

will be constructed north of Detroit in<br />

suburban Sterling township by the Krim<br />

brothers, carrying on a show name well<br />

known in southeastern Michigan for about<br />

a half century. The project was confirmed<br />

by Sol Krim. who has headed the family<br />

exhibition interests for years.<br />

Unique in the project, to be located at<br />

Van Dyke and Nineteen Mile roads, is the<br />

ENDLESS<br />

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setting of the screen so that it may<br />

viewed simultaneously by three diffe:<br />

types of audiences: 1, in a 1.400 car dri'<br />

in theatre: 2, in a "living room auditoriui:<br />

for customers seeking a different style<br />

show enjoyment: and 3. from a<br />

"<br />

studio adult customers will be<br />

to smoke and dine leisurely.<br />

The screen is designed as the wor!<br />

largest panoramic type. The theatre ^1<br />

be equipped for all projection procest]<br />

including anamorphic. 70mm. Cineri<br />

and 35mm CinemaScope.<br />

Other features include a "garden-watj<br />

fall dining room" cafeteria with six lail<br />

a children's playground and a "teddy-b,<br />

wading pool." Both in-car heaters<br />

snow defrosters will be iiistalled, to allow<br />

year operation.<br />

Ground will be broken within a moE<br />

with construction of a shopping plaza<br />

follow, allowing further utilization of i^iin


I<br />

I First<br />

. . . Jules<br />

. . Word<br />

t'lii^l * * • locally intensive — nationally extensive > or Advertiser<br />

Mm<br />

. . Tom<br />

. .<br />

. . . Merle<br />

. . Writers<br />

>» a 1,(00<br />

Krooinaiir<br />

Was the<br />

^ ^ to;<br />

KtiectJon<br />

* "OniBl,<br />

jGilf States Expands<br />

C;i<br />

to Texas, Florida<br />

Southeast<br />

Edrtion<br />

EW ORLEANS—Gulf States Theatres,<br />

KJdquartered in nearby McComb, Miss., is<br />

idtinuing an expansion wliich built it<br />

n|. one of the south's major circuits in<br />

(roximately a dozen years.<br />

ulf, which now operates over 70 thetj's<br />

in Louisiana, Mississippi, Alabama<br />

silhs>'<br />

Florida, moved into Texas, first by<br />

larfiiring the Sharpstown Drive-In at<br />

IHiston, then adding three at San Antonio<br />

18 Kelly, Lackland and Parkaire.<br />

to he Texas drive-in acquisitions<br />

within<br />

were<br />

ji<br />

n Stanley Warner of Texas, which<br />

a ihoppin; p'lfI<br />

'£ ght them "from the Ezell estate.<br />

iitiliiatio: ^'"<br />

The SW<br />

^°'' ^"^ situations in the Lone Star state<br />

^'pemiu'^^'<br />

re-a of siE^'^'<br />

permitted by the federal court on con-<br />

6i Dn SW would divest itself of seven theals.<br />

Three of these are the San Antonio<br />

mbailywillts.<br />

di e-ins.<br />

«t ate ulf also has moved into Florida with<br />

the fe<br />

2-Mac Hap ai'tion °^ the Ocean City Drive-In from<br />

.•a was a -L';- Craig, and the Palms at Port Walton<br />

pitisd<br />

Mount (*'!" ^^^'S- ^om Barrow.<br />

area's early (<br />

ieading Gulf States is T. G. Solomon,<br />

:wied,iiia!sP^;ident, and his mother Mrs. America<br />

itheartttoitSiimion and Harry Thomas, a brother-in-<br />

- of the * lt!-la( Jim DeNeve is general manager, with<br />

MandPKL'is Dwyer, Bob Boovy, Ed Delaney and<br />

ratothfT-LMnie Davis handling the booking.<br />

:hichnowope:i<br />

ra5 is Beve<br />

I'tthiswffli<br />

;-Fr| Canadian Edition<br />

Diii?er Bit<br />

'4 the Ian<br />

Sol<br />

will<br />

effihistw<br />

H<br />

novation in Glasgow<br />

r; jLASGOW, N.S.—An extensive renovation<br />

under way at Odeon's six-day 743 seat<br />

if-:jc|is<br />

taRuland Theatre, the only cinema in this<br />

licdmunity of 10,000. The other, Odeon's<br />

viseat Academy, has been closed for quite<br />

ris^5c)e time. Odeon has had a vei-y busy<br />

reivation program in the Maritimes since,<br />

iashe New Glasgow News notes, "catching<br />

a end back to the theatre."<br />

DENVER<br />

Joe Stone, Dick Lutz and Morton Dyksterhuis<br />

of National Theatre Supply hosted<br />

the monthly industry luncheon at the<br />

Golden Ox restaurant . . . Jack Flemming,<br />

manager of Atlas Theatres, was on a trip<br />

checking theatres on the western slope .<br />

Tom Smiley, general manager of Wolfberg<br />

Theatres, was winter vacationing . . . John<br />

Dobson, branch manager of United Artists,<br />

attended meetings in Chicago.<br />

VV. H. McRae has taken over operation<br />

of the Jet Drive-In, Truth or Consequences,<br />

N. M., and it will now be known as the<br />

Palms Drive-In . was received here<br />

of the death of Ann Curtis in Thermopolis,<br />

Wyo. Mrs. Curtis had been active in the<br />

operation of the Teepee Theatre and the<br />

Rio Drive-In at Thermopolis along with<br />

her husband Fred for many years prior to<br />

selling out about two years ago.<br />

Norman Jackter, district manager for<br />

Columbia Pictures, was in town . . . R. L.<br />

Stanger, who operates the Evans Drive-In<br />

in Denver, has pm-chased the Lake Estes<br />

Drive-In, Estes Park. This theatre had been<br />

closed for several years . Carlile,<br />

unit publicity man for United Artists,<br />

screened "To Russia, With Love" and held<br />

a publicity forum following the screening<br />

Needelman, district manager for<br />

Embassy Pictures, screened "Zulu" at the<br />

Centre Theatre.<br />

Visiting the Row were George Kelloff,<br />

Star Drive-In, Monte Vista; Dick Klein,<br />

Trojan, Longmont; Neil Beezley, Midway.<br />

Bm-lington; Wilbur Williams, Flatirons,<br />

Boulder: Mitchell Kelloff, Uptown. Pueblo:<br />

Sam Feinstein, Lincoln, Limon; Howard<br />

Campbell and Larry Starsmore, Westland<br />

Theatres, Colorado Springs, and Art Goldstein,<br />

Uptown, Denver.<br />

Frank Ricketson was presented an honorary<br />

member award by the United Fund<br />

Campaign . of the best 25-word<br />

statements for the Rocky Mountain News<br />

were invited to have lunch with Annette<br />

Funicello, star of "The Misadventures of<br />

Merlin Jones," which will open here soon<br />

Gwin, onetime RKO salesman in<br />

this territory, is now managing the Ute<br />

Theatre, Colorado Springs, for the Cooper<br />

circuit.<br />

Chas. F. Powers, Manager<br />

For Fox, Portland, Dies<br />

PORTLAND — Charles F. Powers, with<br />

20th-Pox and its predeces.sor company 41<br />

years, and branch manager here since 1929,<br />

died Tuesday i4) at the age of 66.<br />

Powers was active in Will Rogers Memorial<br />

Hospital fund drives, served as state<br />

chairman for the National Conference of<br />

Christians and Jews and was a member of<br />

the Motion Picture Pioneers. He is survived<br />

by his wife Eleanor, a daughter Linda<br />

and sons James and Charles jr., the latter<br />

manager for 20th-Fox at San Francisco,<br />

Irene Warden of Burlingame,<br />

and a sister,<br />

Calif.<br />

Former Maine Theatre Sold<br />

From New England Edition<br />

MECHANICS FALLS, ME.—The former<br />

Community Theatre on Elm street has been<br />

purchased by the Davis-Greene Co. of<br />

Portland and will be converted into a supermarket.<br />

The theatre, which was operated<br />

on a parttime basis until recently, was<br />

sold by Joseph Lifshitz of Lewiston. The<br />

theatre had been under dispute for some<br />

time between the owner and Mechanics<br />

Falls town officials concerning the tax assessment.<br />

oin<br />

i;<br />

Ells TlifiKl<br />

center<br />

of toiS|<br />

>;x;«ii offers<br />

jtEWU<br />

iia)rp.of>''|<br />

,.-..();; tenes.<br />

in total circulation<br />

i<br />

First in exhibitor subscriptions<br />

First in total advertising<br />

First in complete news coverage<br />

> Home Tradepaper<br />

YourllH<br />

and Best Buy<br />

-^ as Reader<br />

FiiirJi^^BftOFFICE :: February 10, 1964<br />

W-7


WHAT HAPPENS<br />

WHEN A NATION<br />

SPENDS MORE<br />

ON GAMBLING<br />

THAN IT SPENDS FOR<br />

HIGHER EDUCATION ?<br />

If you can find any Romans around, ask them. They lived<br />

pretty high on the hog in their day. That is, until some<br />

serious-minded neighbors from up North moved in. The<br />

rest is ancient history.<br />

You'd think their fate would have taught us a lesson.<br />

Yet today we Americans spend twenty tjillion dollars a<br />

year for legalized gambling, while we spend a niggardly<br />

four-and-a-half billion for higher education. Think of<br />

it! Over four times as much! We also spend six-and-ahalf<br />

billion dollars a year for tobacco, nine billion dollars<br />

for alcoholic beverages, and billions more on other<br />

non-essentials.<br />

Can't we read the handwriting on the wall ?<br />

Our very survival depends on the ability of our colleges<br />

and universities to continue to turn out thinking men<br />

and women. Yet today many of these fine institutions are<br />

hard put to make ends meet. Faculty salaries, generally,<br />

are so low that qualified teachers are leaving the campus<br />

in alarming number-^ for better-paying jobs elsewhere.<br />

In the face of this frightening trend, experts estimate<br />

that by 1970 college applications will have doubled.<br />

If we are to keep our place among the leading nations of<br />

the world, we must do something about this grim situation<br />

before it is too late. The tuition usually paid by a<br />

college student covers less than half the actual cost of<br />

his education. The balance must somehow be made up<br />

by the institution. To meet this deficit even the most<br />

heavily endowed colleges and universities have to depend<br />

upon the generosity of alumni and public spirited<br />

citizens. In other words, they depend upon you.<br />

For the sake of our country and our children, won't you<br />

do your part? Support the college of your choice today.<br />

Help it to prepare to meet the challenge of tomorrow. The<br />

rewards will be greater than you think.<br />

It's important for you to know what the impending college crisis<br />

means to you. Write for a free booklet to HIGHER EDUCATION,<br />

Box 36, Times Square Station, New York 36, New York.<br />

e^Zs>.<br />

Si)f))i8orr(! as a public srrr'ire<br />

171 co-operation jrith The Ciiinicil for Financial Aid to Education<br />

"OC 8t»^<br />

W-8 BOXOFTICE :: February 10,


I<br />

'<br />

: bh<br />

'•<br />

(Average<br />

——<br />

— ——<br />

I<br />

peak<br />

. . unlimited.<br />

i<br />

,, jreD<br />

iloadshows Lead Way<br />

h Good KC Week<br />

CANSAS CITY — Every feature on a<br />

I<br />

I f it-run screen exceeded average last week,<br />

I en though the majority of the films were<br />

(Udovers. Two roadshows, "It's a Mad,<br />

|^d, Mad, Mad World" and "Cleopatra,"<br />

U'-e still proving their popularity with lofty<br />

4(1 per cent range figures, the former leaothe<br />

city with 450. "Charade" captured<br />

ii<br />

third and fifth honors by registering<br />

31 for its second week at the Plaza and<br />

% in its first week at the Granada. The<br />

IJjCkhill chalked up 275 for the opening<br />

iniik of "Promises! Promises!"<br />

Is 100)<br />

^,kside—The Cordinol (Col), 6th wk 190<br />

the nd<br />

itishawtoif'<br />

(20th-Fox), 12th<br />

C'ri—Cleopatro<br />

Mad, Mad, Mad, Mad World<br />

_<br />

JA-Cinerama), 7th wk 450<br />

Giada—Charade (Univ) 250<br />

Ko Love on a Pillow (Royal), 2nd wk. 150;<br />

wk 125<br />

•d<br />

Po—Charade (Univ), 2nd wk 350<br />

P ]mount, Avenue Dead Ringer (WB) 110<br />

Promises! Promises! (Noonan) 275<br />

R'^hill<br />

Ry_The Prize (MGM), 6th wk 150<br />

L 3wn— Soldier in fhe Rain (AA), 2nd wk 1 25<br />

".ly Number Can Win' 200<br />

Fst Week in Chicago<br />

:hICAGO — Ideal weather conditions<br />

\H:-e considered a big factor in the stable<br />

biiness which prevailed throughout the<br />

v;k. "Any Number Can Win," at the<br />

Bjuire on the near north side, opened very<br />

song. "Fantasia" in the second week at<br />

t' Loop Theatre showed a sizeable inciase<br />

in business. The Carnegie did big busir;s<br />

with the reissue of "8'/2."<br />

Ciegie 8Vj (Embossy), reissue 175<br />

C ago—Charade (Univ), 7th wk 1 65<br />

Goto— Lord of fhe Flies (Confl), 2l5t wk 115<br />

E: lire—Any Number Can Win (MGM) 200<br />

L>— Fonfasio (BV), 2nd wk. reissue 195<br />

It's h 'ickers— a Mad, Mod, Mod, Mad World<br />

1 JA-Cinerama), 2th wk 1 55<br />

K roe Greenwich Village Story (Shawn);<br />

ripteose Murder Cose (SR) 130<br />

^^ael Todd—Tom Jones (UA-Lopert), 7th wk 250<br />

C ntal—The Prize (MGM), 3rd wk 1 80<br />

Rievsit— Stroif-Jaeket (Col), 3rd wk 175<br />

S3 Lake— Cleopatra (20th-Fox), 32nd wk 100<br />

Si— Purlie Victorious (SR), 3rd wk 170<br />

L ed<br />

Love With fhe Proper Stronger<br />

Artists<br />

•aro), 2nd wk 200<br />

Vids—The Cardinal (Col), 7th wk 185<br />

iaJvpaiiily'<br />

Playhouse Macbeth (Prominent Films),<br />

V>,ld<br />

'd wk 125<br />

pec J*<br />

iiirai,««ii''?'':<br />

«rdi«i«f*i<br />

li>ger Lahren Is Manager<br />

il Fargo Grand Theatre<br />

F|n Western Edition<br />

'ARGO, N.D.—Roger Lahren, who has<br />

b n assistant manager of the Grand These<br />

since July, has been advanced to mansix<br />

by the Minnesota Amusement Co.<br />

Iliald Bontjes, who had been manager of<br />

t Grand, was named manager of the<br />

J orhead Theatre by the circuit.<br />

jahren, a graduate of Fargo Central<br />

^:h School, served on the Grand staff<br />

t) years as an usher and doorman prior<br />

t becoming assistant manager. He and<br />

! wife reside at 123 16th Street South.<br />

idds Twin Harpists<br />

f 1 Western Edition<br />

lOLLYWOOD — Composer-conductor<br />

Ijnitri Tiomkin, now in London, has added<br />

t'<br />

famous English Trail Crawford group,<br />

'ich comprises a family of twin brothers<br />

8 1 twin sisters known for their technique<br />

»h harps, to the orchestra he is con-<br />

^ ting for scoring of Samuel Bronston's<br />

"ill of the Roman Empire" which An-<br />

'<br />

ny Mann directed.<br />

Showman With Faifh<br />

and Vision<br />

Film Age Just Starting, Declares<br />

R. Gordor): 'There's Lot More in Bag<br />

The following profile of a showman<br />

is taken from a newspaper in Bristol,<br />

famous ivestern English seaport on the<br />

Bay of Bristol. Ronald Gordon, manager<br />

of the Odeon Theatre there, has<br />

two main interests, his theatre and liis<br />

family, and a hobby, the study of comparative<br />

religions. He has great faith<br />

i?i the family as theatregoers, and an<br />

equally great faith in "the vitality of<br />

the leaders of this industry." He believes<br />

that the motion picture age is<br />

jiist starting!<br />

By MICHAEL HARDCASTLE<br />

(Entertoinment Editor of<br />

The Weekend News, Bristol, England)<br />

On his days off—Thursdays and Fridays,<br />

when he takes them—it is not uncommon<br />

for Mr. Ronald Edwin Gordon, manager of<br />

Bristol's Odeon Cinema, to slide anonymously<br />

into a seat at another Bristol<br />

cinema, munch his way through a bag of<br />

nuts and derive the greatest possible enjoyment<br />

from the film he is watching.<br />

He will be there partly because "I simply<br />

enjoy films, I love going to the pictures,<br />

I've hardly ever seen a bad film," and<br />

partly because it is an opportunity, paradoxically,<br />

to escape the unceasing demands<br />

that the public makes on the manager of a<br />

theatre.<br />

Trivial as so many of these Interruptions<br />

are ("Yes, you see, I lost this glove in your<br />

cinema, I know I did. When? Oh, about<br />

three months ago when I was on holiday.<br />

You will look for it? Oh, thanks"), they<br />

occur, usually during the most hectic period<br />

of any manager's day, with dismaying<br />

regularity and invariably are "urgent."<br />

Genially—and Ron Gordon is surely the<br />

most genial of movie-house hosts—he takes<br />

all this in his stride land thereby himself<br />

cancels out his statement about escapism<br />

in someone else's cinema<br />

i for his own<br />

HAIL NEW CHIEF—Vic Bernstein,<br />

center, manager for Allied Artists, is<br />

the new chief barker of the Variety<br />

Club of Illinois. He is shown doing a bit<br />

of behind.the-scene chit-chat with<br />

Herb Lyon, Chicago Tribune eolumnist,<br />

left, Rotus and Harvey, VIC chief<br />

barker. Lyon was emcee for the Variety<br />

1964 installation, while Harvey flew<br />

from San Francisco for the event.<br />

image of himself is as "a public servant,"<br />

not simply that of the man behind the glad<br />

hand in the foyer.<br />

"The manager of a key cinema like<br />

mine must regard himself as a public<br />

servant," he insists. "You must be there<br />

to serve the patrons, to receive them, be<br />

always available to them. My office door is<br />

always open. When somebody knocks I am<br />

there to attend to them immediately.<br />

"People are entitled to know who is the<br />

manager of their cinema. They should feel<br />

he is their friend, not an impersonal executive<br />

who doesn't care whether they enjoy<br />

the film or not, whether they have<br />

been provided with the comfort they should<br />

have in watching that film."<br />

Unsurprisingly, this firm friend in the<br />

foyer is a fervent advocate of showmanship,<br />

has few equals as a practitioner of<br />

that art for admass-attracting. Already<br />

garlanded with a sideboardful of awards<br />

prize: a trip to Australia for exhibitioning<br />

in Llanelly for "Robbery Under<br />

Arms," he has, in his three years in Bristol,<br />

captivated thousands by riding a horse<br />

through the Odeon, climbing the Avon<br />

Gorge, promoting rickshaw races.<br />

BREATHES CONFIDENCE<br />

Doom-laden dirges from those who foresee<br />

the closure of more cinemas, the<br />

emptying of more seats, bring only an<br />

answering boom of confidence in the future<br />

from Ron Gordon. Demonstrative as a<br />

Welsh football crowd, he strides buoyantly<br />

around his office as he talks, pausing<br />

momentarily to shoot his fingers through<br />

his corrugated black-and-iron-grey hair,<br />

brush his military-line moustache.<br />

"I believe the cinema-age is only just<br />

starting. Tlie gimmicks, different types of<br />

soundtrack, size of screens, better color,<br />

they are not just gimmicks, they are wonderful<br />

improvements and the public is now<br />

realizing that.<br />

"I have great faith in the vitality of the<br />

leaders of this industry. They have a lot<br />

more in the bag yet to bring out and whet<br />

the appetite of the public. The better<br />

cinemas are pulling in more people all the<br />

time now.<br />

UPDATING WOULD HELP MANY<br />

"It is the pit-and-sawdust places that are<br />

going te the wall. I admit there are a lot<br />

of amenities, improvements that could be<br />

introduced to even the lushest theatres<br />

but they will come."<br />

His enthusiasm, his devotion to the industry<br />

Given the chance<br />

.<br />

one feels he would carry willingly the whole<br />

Odeon building on his shoulders to prove<br />

that point—and if such a Herculean feat is<br />

a literal absurdity it is still worth pointing<br />

out that he has in his time physically<br />

supported a weight of one ton and, in the<br />

early post-war years, was known to be one<br />

of the strongest men in Britain at his<br />

weight.<br />

Those who know Ron Gordon well would<br />

point to equal strength in character. As a<br />

longtime soldier la graduate of Woolwich's<br />

(Continued on page C-7^<br />

£ KOFTICE : : February 10, 1964<br />

C-1


KANSAS<br />

CITY<br />

Tom Carlile, Eon Productions publicity<br />

representative in Europe, was in town<br />

for advance promotion of "From Russia,<br />

With Love," United Artists release. Bernie<br />

Evens, UA's area exploiteer, arranged for<br />

Carlile to appear on WHB's Night Beat<br />

program Tuesday, January 28. The next<br />

day an interview was taped for KMBC, as<br />

well as a live interview with Mark Poster<br />

for the same station. Carlile also visited<br />

Giles Fowler, Kansas City Star motion picture<br />

editor . . . "One Man's Family," another<br />

UA release, will have its first public<br />

showing in the country at the Brookside<br />

Theatre February 26. The Council of<br />

Churches of Greater Kansas City is publicizing<br />

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. . . Herb<br />

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CHICAGO<br />

The Harlem Outdoor Theatre, the only<br />

drive-in staging the Liston-CIay telecast,<br />

has set an admission of $20 a car .<br />

Jack Hunt, formerly with the Oriental and<br />

State Lake theatres who retired to Sarasota.<br />

Fla.. died Teitel plans another<br />

visit to Los Angeles to confer with<br />

.<br />

his father A. Teitel about expanding their<br />

interests in the foreign import field.<br />

Sam Seplowin, Sam Katz and Alice Dubin<br />

of AIP were setting up promotion for the<br />

simultaneous opening in some 50 theatres<br />

of a new combination in color, "The<br />

Comedy of Terrors" and "X—the Man<br />

With the X-Ray Eyes."<br />

Irving Mack, chairman of Filmack Corp.,<br />

recovering from surgery at Columbus<br />

Hospital, was soon to continue recuperation<br />

in his home at 3600 North Lake Shore Dr.<br />

Elisberg also is scVteduled for a<br />

rest period at home. 7849 South Shore Dr..<br />

before resuming his chores as general manager<br />

of the Kohlberg theatres . . . "Cleopatra"<br />

closed at the State Lake February<br />

4. It opened there last June 27.<br />

There was a further report that the Palace<br />

will not. as announced earlier, play "The<br />

Fall of the Roman Elmpire." The Palace is<br />

now planning to open with "My Fair Lady"<br />

early in April rather than in November of<br />

this year . . . Frances May, manager of the<br />

Globe Theatre, has inaugurated a Golden<br />

Age Club for persons 65 or over.<br />

Alain Delon, on stage for a week with the<br />

opening of "Any Number Can Win" at the<br />

Esquire Theatre, witnessed capacity attendance<br />

for every showing . Arthur<br />

of St. Louis, who was among the 350 ex-<br />

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hibitors attending the Universal .screenings<br />

of "Chalk Garden" and "Bed Time Story."<br />

took time out to visit his daughter Maureen,<br />

who is appearing in "How to Succeed"<br />

Porchetta of Capitol Theatres<br />

and Al Fi-ank and Frank Bickler. Prudential<br />

Theatres, also of Milwaukee, attended<br />

the "Day With Universal" screenings<br />

and discussed new art films with<br />

Charles Teitel.<br />

Fred Allen of the Kohlberg circuit claims<br />

championship status as a dart thrower, and<br />

is taking on challengers . showing<br />

promise in the sports department is Ray<br />

Schmertz of 20th-Fox. who bowled close to<br />

a 700 series in a recent tournament.<br />

Peter E. Johnson has been appointed administrator<br />

of La Rabida Sanitarium, succeeding<br />

Mrs. Georgiana Richards, who died<br />

last May. The Variety Club of Illinois and<br />

its women's affiliate long have raised funds<br />

for the sanitarium as their primary charity<br />

Aragon Ballroom, which is being<br />

converted into a skating rink by Oscar<br />

Brotman. the new owner, has retained F^-ed<br />

Kohler to stage some preliminary fights<br />

prior to the Liston-Clay telecast February<br />

25.<br />

Robert Miller, who has served as Paramount<br />

publicist here the last couple of<br />

years, is returning to Minneapolis to join<br />

the Ted Mann circuit. His last promotion<br />

here was in behalf of "Becket," which will<br />

open at the Cinestage on a resei"ved seat<br />

basis March 19. Dick Taylor, well known in<br />

the industry, will succeed Miller here.<br />

. . . Augustin<br />

Wendy, Stanford Kohlberg's teenage<br />

daughter, underwent an appendectomy .<br />

Frank Sinatra is due here for the opening<br />

of his "Robin and the Seven Hoods," which<br />

has a Chicago background<br />

Lara, composer of "Granada," "Without<br />

You," "You Belong to My Heart" and other<br />

songs, was on the stage at the Senate Theatre<br />

with Tona La Negra, who made the<br />

composer's songs famous starting back in<br />

1924, and his protege Alejandro Algara,<br />

Mexico's new singer.<br />

During January, the censor board reviewed<br />

G7 movies, 22 of which were foreign, adulted<br />

8. rejected 1 and cut another . . . Bernie<br />

Mack was in Columbus. Ga.. to confer with<br />

officials of the Martin Circuit. He plans to<br />

see several exhibitors in Atlanta before<br />

returning.<br />

John C. Hunt died of a heart attack<br />

following surgery at Memorial Hospital.<br />

Sarasota, January 31. Hunt, who was nearinn<br />

his 72nd birthday, had been in show<br />

Ijuslni'ss since boyhood, liaving started in<br />

Ciucago with Jones Linick and Schaefer.<br />

He managed several Chicago theatres during<br />

his career, including the Mc'Vickers.<br />

Oriental State and Lake. After moving to<br />

Sarasota, he purchased the Trail Drive-In<br />

and with his son-in-law Raymond Carsky<br />

owned and operated the theatre for seven<br />

years. The theatre was .sold two years ago<br />

and Hunt was enjoying retirement but<br />

never lost touch with show business. He<br />

leaves his wife Elsie Dee; two daughters.<br />

Bonnie Kernan and Gloria Carsky, for<br />

many years known as the Hunt Twins,<br />

having been with the Ringling Bros.<br />

Circus; and a brother, Floyd, San Marco.<br />

Calif.<br />

'Play II Safe' Rule<br />

Seen Industry Bane<br />

From Mideast Edition<br />

COLUMBUS—Backing of film produ<br />

tion by financial institutions has result<br />

in a "play safe" psychology in the industi<br />

said Ron Pataky, theatre editor of t<br />

Columbus Citizen-Journal.<br />

"Play the odds has become a battle or;<br />

he said. "Nothing new. No new persona<br />

ties. Stick with the winners. Go with<br />

tried and proven. It's become an indust<br />

of sequels. Make one big hit and you<br />

got a dozen cheap copies. The big<br />

The Gidgets and Tammys .<br />

El|<br />

and Troy Donahue and Paula Prentiss<br />

Connie Francis and Bobby Darin and otl<br />

equally without talent."<br />

He said a promising young writer<br />

virtually only one avenue in getting<br />

original screenplay translated to film,<br />

can finance it himself. He said best-seUi;<br />

books and hit plays "are horses of anotl:<br />

color." "Hollywood will be happy to butcl<br />

either one." said the critic.<br />

He added that the same goes for Broi<br />

way stars. "Hollywood is quite willing<br />

pilfer stage stars. But develop stars<br />

their own? Stars with real talent? Out<br />

the question."<br />

"It's not that there is a shortage f<br />

talent. Nor is there a shortage of mon|,<br />

It's simply that financial control is in<br />

wrong hands, held by people who are<br />

willing to gamble on anything, especla]<br />

anything artistic. Art will never be<br />

profitable as slop. As long as profits<br />

the major issue: as long as the powers<br />

be approach the whole thing with<br />

rationalization that "It's business, after<br />

we're in trouble."<br />

"Business? Profits? David and<br />

hasn't done so badly. Nor have The<br />

Shaped Room. Tom Jones, the Bergmi<br />

and the Fellinis."<br />

Pataky said that Warner Bros, decl<br />

to adopt Vitaphone was "one of the ea'<br />

est departures from the norm." He sd<br />

the industry's "wise men" predicted doi'i.<br />

"They've been saying it ever smce,<br />

concluded.<br />

Critic Widem's Best Ten<br />

Topped by 'Mad World'<br />

From New England Edition<br />

HARTFORD—Allen M. Widem, Hf*<br />

ford Times, has designated these ten p<br />

films for 1963:<br />

It's a Mad. Mad, Mad, Mad World,<br />

Great Escape. 8'-, The Four Days<br />

Naples. How the West Was Won. Chi<br />

Tom Jones. Sparrows Can't Sing. Hud,<br />

This Sporting Life.<br />

Diane Cilento. George Divine and<br />

Tomlinson star in UA's "Tom Jones."<br />

theWT^e equipment<br />

442 N. ILLINOIS ST., INDIANAI>OLIS, IND.<br />

"Evcri/thing for the Theatre"<br />

C-4 BOXOFFICE :: February 10, 8


I<br />

'<br />

.<br />

.<br />

VIVID PORTRAYAL OF THE 6ALUNT STAND<br />

A6AINST CASTRO AND HIS<br />

COMMUNISTIC COHORTS<br />

BY THE BRAVE REFU6EES<br />

WHO PROMISE.<br />

fe<br />

P«IP#<br />

A fatlieis (evcnge on his son *tio<br />

belia/ed his country's patriots!<br />

GHT<br />

HAND<br />

OF we<br />

starring<br />

ARAM<br />

KATCHER<br />

GREATEST<br />

\ jr ^ AFRICAN<br />

C '^|>,{A0VEIITURE<br />

F&RBiDDEnI<br />

'<br />

GAMES...<br />

you'll howl when §6^ and Pol'+'CS collide head-on<br />

^- \ «' ^<br />

y il'—I<br />

v ..T"'<br />

hilarious<br />

election year<br />

Brilliant. .<br />

Devastating. .<br />

Extraordinary!<br />

V CI!.<br />

CENlfeE<br />

IAN CARMICHAEL<br />

ALASTAIR SIM<br />

PATRICIA BREDIN<br />

RICHARD WATTIS<br />

ERIC BARKER<br />

(Reissue)<br />

Sam Seplowin<br />

1301 South Wabash Avenue<br />

Chicago 5,<br />

WE 9-2000<br />

ST.<br />

LOUIS-KANSAS CITY<br />

Crest<br />

Films<br />

3314 Lindell Boulevard<br />

St. Louis, Mo.<br />

JE 5-2700<br />

INDIANAPOLIS<br />

Jess Salzberg<br />

420 Illinois Building<br />

Indianapolis 4, Ind.<br />

HE 5-5341<br />

MILWAUKEE<br />

Ed Gavin<br />

212 West Wisconsin Ave.<br />

Milwaukee, Wise.<br />

BR 3-6285


I<br />

. but<br />

.<br />

. .<br />

ST.<br />

LOUIS<br />

A/Jrs. >Iary Haas, mother of Harry Haas,<br />

branch manager at Paramount, died<br />

'<br />

Saturday 1 1 in Los Angeles Fan<br />

. . .<br />

Krause. MGM, was ill a few days .<br />

Arthur O'Toole. salesman at MGM, is vacationing<br />

in Florida and will return March<br />

WOMPIs will sell the souvenir booklet at<br />

the new Cinerama inin of "It's a Mad, Mad.<br />

Mad. Mad World." beginning February 21.<br />

Two girls will be on duty each night . . .<br />

The Ritz Theatre. Morehouse. 111., is opening<br />

with Harley Spitler as manager. The<br />

Liberty Theatre, Mui-physboro. 111., has<br />

been reopened under the management of<br />

Jim Marlowe.<br />

Herman Gorelick, Ciest Films, spent two<br />

weeks touring western and central Kansas<br />

and Kansas City and is now planning to go<br />

through central and western Missouri .<br />

George Cohn. Crest, went to Cairo. 111.,<br />

visiting the Rodgers circuit. He also visited<br />

the Columbia Amusement Co. in Paducah.<br />

Lake Edwards, who fonnerly operated a<br />

drive-in in Paducah. Ky.. was killed recently<br />

in an automobile accident . . . Seen<br />

on the Row from Illinois were: Howard<br />

Vogel and John Dilges. Fairfield: Robert<br />

Strauss. Benton: Forrest Pirtle, Jerseyville.<br />

and Charles Mitchell, Salem. Prom Missouri:<br />

Frank Plumlee, Farmlngton; Paul<br />

Durbin. Bowling Green: Ken Hirth,<br />

Pacific: Mrs. Bernice Montgomery. Chaffee:<br />

Gwen Winningham. Jackson, and Mr.<br />

and Mrs. David Forbes. Crocker.<br />

Pay TV Can Destroy Free TV, Junk<br />

All Film Theatres: Malcolm Green<br />

BOSTON—Pay television is a potential<br />

monopoly which would destroy free TV and<br />

junk every motion picture theatre in the<br />

country, declared Malcom C. Green, vicepresident<br />

of the Theatre Owners of New<br />

England, in an answer to John H. Pinto,<br />

vice-president of RKO General Phonevision<br />

Co.<br />

Pinto in a recent address before the<br />

Broadcasting Executives Club of New England<br />

here pooh-poohed film industry contention<br />

that subscription TV is a mortal<br />

enemy of theatres. Green's answer appeared<br />

in a letter to Eleanor Roberts,<br />

television editor of the Boston Traveler.<br />

There's no entertainment which pay TV<br />

can offer, at great expense to the viewers,<br />

which is not already available at motion<br />

picture theatres at bargain admissions, or<br />

on free television. Green said.<br />

"Mr. Pinto is trying to find 10.000 customers<br />

in an area of several million people<br />

I<br />

Connecticut to date, by his own<br />

figures, is able to gather a corporal's guard<br />

of 3,700.' he declared. "Why? Because<br />

each program would have to be paid for<br />

and there is evidence which was introduced<br />

before the FCC that a minimum cost of a<br />

household to view three hours of viewing a<br />

day would amount to a figure in excess of<br />

$1,000 per year per house against a no-cost<br />

which exists in commercial TV."<br />

In an.swer to Pinto's contention that<br />

there were 2.000 fewer film theatres today<br />

than ten years ago. Green stated that as of<br />

January 1 of this year, there were almost<br />

.3.000 more than there were at that time.<br />

He pointed out that where the population<br />

had moved to the suburbs, new theatres<br />

had been constructed in shopping centers,<br />

^nn<br />

HVBS9SH<br />

POSITIVI ROD ^_ -_||||||^_<br />

S«>< Corbon Call<br />

ENDLESS<br />

URNS<br />

^^ ^^^^|


I<br />

\<br />

I<br />

, osset<br />

I<br />

i de-angle<br />

what<br />

I<br />

a<br />

.<br />

i<br />

—<br />

['*:iimension-150 Shown<br />

iV "o Trade at Syosset<br />

m Eostern Edition<br />

SYOSSET, L.I.—The east coast industry<br />

monstration of Dimension -150 was held<br />

lursday (JanuaiT 30) at the Skouras<br />

Theatre. Invitations were sent out<br />

industry leaders in production, distribuin<br />

and exhibition and, according to Mar-<br />

.all Naify, president of Dimension-150,<br />

Wstesthe^,<br />

jg,^ hundreds viewed this new process.<br />

-Wpc; jReports of Dimension-150 have been<br />

jSaiCaiiaiii,<br />

Uring in regularly from the west coast.<br />

'^ ; ss Cst-, |iere a series of demonstrations have al-<br />

'^'^y taken place. Members of major<br />

~.^rar'°''''<br />

^fPC, tasL udios' technical departments, as well as<br />

" '"<br />

'.iii c: : :any top independent producers, have exessed<br />

their enthusiasm and their desire<br />

produce motion pictures in Dimension-<br />

0. Among those expressing interest are<br />

i'stnims.cliC' fBorge Pal, Louis deRochemont and Otto<br />

al other suk |-eminger. According to Naify, the great<br />

r.inayejrt: i.thusiasm shown by these industry leadai<br />

ta e s on the west coast was motivated by the<br />

fsling of audience participation, the<br />

iiality of the picture and lack of distortion<br />

at has been achieved by Dimension-150.<br />

is planned to speed up the availability of<br />

tuipment required to license producers for<br />

ji use.<br />

Dimension-150 involves the use of various<br />

lenses up to 150°, offering the<br />

idest lens-range yet developed for motion<br />

icture photography and projection.<br />

iNaify hosted the demonstration, has<br />

irther stated that additional showings<br />

II be arranged for those who are Interited.<br />

Film Age Just Starting, Declares<br />

R. Gordon: 'There's Lot More in Bag<br />

'Continued from page C-1)<br />

College of Military Science: gunnery instructor:<br />

retiring from the Army at war's<br />

end as a captain)<br />

. he escaped death several<br />

times by feigning death in the midst of unrelieved<br />

horror and brutality in Palestine<br />

but bears no malice to any man or any<br />

creed.<br />

Significantly, his hobby is the study of<br />

comparative religions and in his time—he<br />

is 48 next Monday—has been absorbed into<br />

temples, chapels, churches, prayer meetings,<br />

mosques for . . "I'll go anywhere for<br />

.<br />

a service, all roads lead to the one Place.<br />

People sometimes ask me what denomination<br />

I am.<br />

"I don't believe in mere labels. Individual<br />

dogmas just shackle me. If I can do<br />

a good turn for any man I'll do it: I'll<br />

never knowingly do him an ill-turn."<br />

The years were when to Ron Gordon<br />

Rugby football meant virtually everything.<br />

A front-row forward i else?) he played<br />

for Swansea, Waterloo and for Wales in<br />

many wartime internationals: was good<br />

enough to be offered handsome terms to<br />

turn professional for Wigan, the Tottenham<br />

Hotspurs of Rugby League. Injury<br />

he bears the savage leg-scar today—ended<br />

his career prematurely in 1945.<br />

Yet when he talks today in a voice as<br />

Welsh as a leek and as restfully soft as a<br />

caress of the sport that is to many a<br />

religion, it is not nostalgically but with an<br />

eye on what is yet to be. Forward is where<br />

he always looks.<br />

Now it is his family—once he is away<br />

from Broadmead after the daily 13 hours<br />

in his theatre—that ab.sorbs him: his wife<br />

first cousin, he tells you, of that Welsh<br />

wizard Haydn Tanner) and his three<br />

daughters. "His family should be an Inspiration<br />

in his work to any man," he says<br />

fervently.<br />

The family and the cinema: a natural<br />

alliance. "The cinema industry was never<br />

intended for X, sex and rock 'n' roll but for<br />

good family entertainment. The films they<br />

enjoy—and it can be proved—have been<br />

the real winners, the pillars of the<br />

industry."<br />

A man such as Ron Gordon could never<br />

wish it were otherwise.<br />

National Film Board<br />

Realigns Producers<br />

From Conodian Edition<br />

MONTREAL—The executive structure of<br />

the National Film Board has been modified<br />

to bring the English and Frenchlanguage<br />

production teams closer together.<br />

Pierre Juneau, executive director, has been<br />

promoted to general director of Frenchlanguage<br />

activity, with Grant McLean retaining<br />

general supervision of technical<br />

services.<br />

Translation for Paleface:<br />

"Don't waste time with old-fashioned<br />

way sending message. BEST way to<br />

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,>XOFnCE :: February 10, 1964 C-7


—<br />

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Long years of training will have to go into making<br />

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much planning and money.<br />

But no matter how lean and hard and skillful they<br />

become, it will signify little if the fruits of their skill<br />

arc produced in anything but a free society.<br />

You have an investment in those hands. To protect<br />

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When you bring the Payroll Savings Plan into your<br />

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Univ),<br />

Two Columbia Films<br />

>core in Memphis<br />

MEMPHIS — Columbia rang the bell<br />

Wice with first-week pictures on local<br />

isreens as "Strait-Jacket" began its<br />

Va.rneT run with 260 and "The Cardinal"<br />

pened with twice average business at the<br />

tate. Foremost among the holdovers was<br />

le fifth week of "Charade," showing at the<br />

trand.<br />

(Average Is 100)<br />

J, Id—Winter Light (Janus)<br />

olco—<br />

65<br />

Who's Been Sleeping in My Bed?<br />

(Para), 2nd wk 120<br />

Jiace— Move Over, Dorling (20th-Fox), 5th wk 100<br />

ozo—Mon in the Middle (20th-Fax) 110<br />

ate—The Cordinol (Col)<br />

5th wk<br />

200<br />

rond- Chorode (<br />

arner— Stroit-Jocket (Col)<br />

1 30<br />

260<br />

laleigh Shopping Center<br />

"heatre Being Remodeled<br />

RALEIGH, N.C.—A program of renovaon<br />

and expansion is now under way at<br />

16 Village Theatre, an indoor house in the<br />

.rge Cameron Village Shopping Center<br />

ere.<br />

Manager Leonard Register said the boxffice<br />

is being moved from the east to the<br />

orth side of the theatre to encourage<br />

arking on that side of the building. An<br />

iit just off the lobby will be closed and<br />

le manager's office relocated.<br />

The lobby is being expanded to make it<br />

iiree to four times as large as it is at<br />

•resent, Register said, and will be conderably<br />

improved. Among the improve-<br />

.ents will be new carpeting and lighting<br />

xtures, a larger and more modern conceson<br />

area.<br />

In addition, plans call for a new, wider<br />

reen and new seats throughout the audiirium.<br />

Register said the seats will be the<br />

;w "rocking type," unique in North<br />

arolina.<br />

The 13-year-old Village, which seats 650<br />

Tsons and is owned by Consolidated Theres<br />

of Charlotte, is not expected to be<br />

osed during the renovation and expanon<br />

program. The work is expected to be<br />

impleted by March 1.<br />

(igh Winds Cause Loss<br />

)f $12,000 at Raleigh<br />

RALEIGH — The Center Drive-In, a<br />

ilby-Kincey theatre on U.S. 70 south near<br />

re, is back in operation following a freak<br />

orm which tore away half the screen and<br />

•o sections of fence.<br />

Damaging tornado-like winds recently<br />

"uck Raleigh and a broad section of eastn<br />

North Carolina. Wind gusts up to 58<br />

lies an hour were clocked at the weather<br />

ition here. Hail fell here and at several<br />

her towns during the springlike electrical<br />

irm. Theatre Manager Jinx Pollard estiated<br />

the damage to the Center at $12,000.<br />

)nia forced his withdrawal. He died two<br />

ys later. He was 58 years old. He was<br />

2 collaborator with the late Glen Miller<br />

composing the old favorite, "Basin Street<br />

aes." Death came to him just a few<br />

)cks from the famed street which was<br />

5 song's inspiration.<br />

Memphis Criminal<br />

Judge Declares<br />

State Obscene Film Law Invalid<br />

ick Teagarden Dead<br />

NEW ORLEANS—Jack Teagarden, tromnist<br />

and band leader, gave his last perrmance<br />

at the Dream Room here, where<br />

was playing an engagement of many<br />

eks, when illness diagnosed as pneu-<br />

MEMPHIS — Criminal Judge Preston<br />

Battle has declared unconstitutional the<br />

state law under which police arrested the<br />

Studio Art Theatre's manager for showing<br />

the movie, "I Spit On Your Grave."<br />

Refusing a demand by the prosecution to<br />

put the case before a jury. Judge Battle<br />

dismissed an indictment against the theatre<br />

manager, William W. Kendall. The<br />

Studio has since been sold and Kendall<br />

now manages the Guild.<br />

This was not the city ordinance under<br />

which the Memphis Board of Censors<br />

operates.<br />

"Though the heavens fall, if the statute<br />

is unconstitutional it is my duty to declare<br />

it so," said Judge Battle. "The United<br />

States Supreme Court has ruled foursquare<br />

against such laws."<br />

In order for the state law to be valid, it<br />

would have to provide that the theatre<br />

owner "knowingly possessed and exhibited<br />

an obscene picture," the court held. If he<br />

possessed it and exhibited it without knowing<br />

it was obscene he could not be convicted,<br />

the judge held.<br />

The state law which was held unconstitutional,<br />

declares: "If any person print,<br />

publish, import, sell or distribute film containing<br />

obscene language, or obscene<br />

prints, pictures, or descriptions, manifestly<br />

tending to corrupt the morals ... he shall<br />

be guilty of a misdemeanor."<br />

This law was passed more than 100 years<br />

ago, 1858 to be exact, and was amended in<br />

1961 to include motion pictures.<br />

The city ordinance, under which the censors<br />

usually operate, makes it milawful "to<br />

exhibit any picture, play, pantomime, etc.,<br />

that is immoral, lewd, lascivicious, or inimical<br />

to the public safety, health, morals and<br />

welfare." This law is now under attack in<br />

the U.S. Federal Court at Memphis where<br />

attorneys are seeking to have it declared<br />

unconstitutional.<br />

"THE INDUSTRY'S FIRST SUPPLIER OF<br />

The police vice squad raided the Studio<br />

Theatre in 1962, arrested Kendall and<br />

confiscated the film. Kendall was indicted<br />

under the state charge. The motion upheld<br />

by Judge Battle was on a motion to quash<br />

the indictment.<br />

George Grider, the attorney who with<br />

Michael Cody represented Kendall, told the<br />

court: "This is a great and historic<br />

moment."<br />

Kendall, who was not in court, said; "I<br />

admire the judge's courage."<br />

Assistant attorney generals Robert K.<br />

Dwyer and Minor Tate immediately appealed<br />

the ruling to the Tennessee Supreme<br />

Court.<br />

Tate argued that there "would be chaos<br />

in Memphis and Shelby County if the obscen'ty<br />

law was struck down."<br />

Grider replied that the law had only<br />

been used to make arrests twice in more<br />

than 100 years and both cases involved<br />

"hard-core" pornographic pictures. This<br />

was the first case involving a motion<br />

picture.<br />

Quoting a Supreme Court decision. Judge<br />

Batt'e said: "Fundamental freedom of<br />

speech and press are indispensable to the<br />

growth of our society."<br />

F. C. Hudson, censor board chairman,<br />

declined to comment until he had arranged<br />

a meeting with city attorneys.<br />

Vice squad inspector Huston, whose department<br />

an-ested Kendall, said: "It looks<br />

like we have no law at all." He planned to<br />

confer with the attorney general's office.<br />

The censor board had not banned the<br />

film in question. It had "recommended"<br />

that it not be shown. Then came the police<br />

raid.<br />

"Call Me Irresponsible" and "Love With<br />

the Pi-oper Stranger" were recorded by<br />

Jack Jones.<br />

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window cards • heralds •<br />

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XOFnCE :: February 10, 1964 SE-1


. . TOMMY<br />

. . Exhibitors<br />

—<br />

CHARLOTTE<br />

The Charlotte Theatre was closed after its<br />

Saturday. January 25. show for extensive<br />

remodeling, preparatory to opening in<br />

a month to six weeks with a new film<br />

policy. "Small as the theatre is," said owner<br />

S. W. Craver. "we can't compete with the<br />

super de luxe first runs, but we plan to<br />

have a high class line of second runs, bringing<br />

back the biggest and best pictures."<br />

SE-2<br />

BOOKING SERVICEii^<br />

221 S. Church St., Chorions, N. C.<br />

FRANK LOWRY .<br />

WHITE<br />

PHONE FR. 5-7787<br />

The board meeting of the Theatre<br />

Owners of North and South Carolina, at<br />

first scheduled for January 13 and then<br />

canceled because of icy weather, is to be<br />

held Monday ense novel.<br />

BOXOFFICE :: February 10. 1>^


.<br />

. . Variety<br />

.<br />

A VIVID PORTRAYAL OF THE GALLANT STAND<br />

AGAINST CASTRO AND HIS<br />

^. 5ras sc;r,|<br />

COMMUNISTIC COHORTS<br />

"liaij J, ;i<br />

merBros<br />

J<br />

'•'•eisetmlti<br />

i renreii c,<br />

; Cialotte t;.<br />

GHT<br />

BY THE BRAVE REFUGEES<br />

WHO PROMISE...<br />

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A (atheis revenge on his son «lio<br />

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WE 8.2101<br />

FOR MAY RELEASE<br />

FACE OF TERROR<br />

Starring Lisa Goye<br />

HANDLE WITH CARE<br />

(An All-Colored Musical<br />

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Starring Georgia Carr<br />

Otis Greene<br />

FILLED WITH<br />

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. ALL HELL BROKE<br />

LOOSE IN . .<br />

iflered in a tall while wafkiiiR<br />

100 per cent WOMPI monthly<br />

endants through December are<br />

;tte, Helen Bila. Eugenie Copha<br />

Froeba, Blanche Gubler,<br />

Charlotte Niemeyer, Lee Nicky<br />

Ogden, Betty Browne, Mrs.<br />

Stone and Marie Berglund.<br />

20th-Fox booker, helped<br />

oann and husband Robert<br />

celebrate their fifth wedding<br />

at his home . Tent<br />

an open house all day Mardi<br />

offee, sandwiches available.<br />

OF THE<br />

films<br />

jpeoiis<br />

starring<br />

ARAM<br />

KATCHER<br />

F&RBiDDEnI<br />

*<br />

GAMES...<br />

you'll<br />

howl when S^^and Pol'+'CS<br />

hilarious<br />

collide head-on<br />

election year<br />

satire<br />

Brilliant. . .<br />

Devastating. .<br />

Extraordinary!<br />

"^CenIre<br />

PATRICIA BREOIN<br />

RICHARD WATTIS<br />

ERIC BARKER<br />

(Reissue)<br />

3^.-'^:<br />

U^<br />

Scott<br />

Lett<br />

300 West Third Street<br />

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ED 4-6426<br />

MEMPHIS<br />

Charles Arendall<br />

399 South Second Street<br />

Memphis, Tenn.<br />

JA 6-8328<br />

NEW ORLEANS<br />

George R. Pobst<br />

200 South Liberty Street<br />

New Orleans, La.<br />

522-0368<br />

ATLANTA<br />

Kay Film Exchange<br />

201 Luckie Street, N.W.<br />

Atlonto I, Go.<br />

JA 4-0261<br />

JACKSONVILLE<br />

Kay Film Exchange<br />

137 East Forsyth Street<br />

Jacksonville, Fla.<br />

EL 3-5867


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creates added row space and stimulates<br />

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international Cliairs<br />

The International chair line gives<br />

Griggs the most complete line of theatre<br />

seating in the industry. The beautiful,<br />

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T K. Janirsun, Arkansas Iheaieman. ht<br />

closed his Ken at McCrory and Joy si<br />

Bald Knob until March 1 for renovation ^ ,.<br />

and repairs . J. Doiron, owne<br />

of the Prairie Theatre at Prairie<br />

Rocher, 111., reopened the theatre Frid«<br />

and booking here.<br />

ttiKnt<br />

Variety Week festivities, February 9-1<br />

will be celebrated by Tent 20 with a Mil<br />

Variety, between 13 and 17 years of<br />

selected as the presiding dignitary<br />

Better Films Council has selected "A Tic!<br />

lish Affair" as the Family Movie of tl (j Drive<br />

Month and "Move Over. Darling" as tt ijjTher<br />

Adult Movie of the Month, it was ai j{ patios<br />

nounced by Mrs. James Fry Hall, presiden<br />

,jjitlier<br />

.<br />

Mississipia;<br />

Extiibitors visiting Memphis exchang<br />

on buying and booking business incliu<br />

Amelia Ellis. Frayser Drive-In, Frayse<br />

Louise Mask. Luez, Bolivar, and W<br />

Ruffin jr.. Ruffin Amusements Co.. Covin<br />

ton, all from Tennessee<br />

noted in Memphis were<br />

. .<br />

Leon RountH<br />

Holly. Holly Springs, and Theron LyU<br />

Ritz, Oxford ... In from Arkansas we<br />

Mrs. Ann Hutchins, State, Corning<br />

Tom Ford. Ford, Rector.<br />

Paragould, Ark., Bottler<br />

Wins 2nd Dr Pepper Awar.<br />

PARAGOULD. ARK. — For the<br />

Jl ca:<br />

am bail!<br />

pr<br />

aiiser's<br />

iiiiniig<br />

MGHa<br />

as<br />

tit alii<br />

itti<br />

seco?<br />

time, the Dr Pepper Bottling Co. here<br />

won the national Dr Pepper Co. Preside)<br />

Award. The latest victoiy was in the IJ<br />

cember competition among the more thji<br />

400 Dr Pepper franchises in the U.S. a|<br />

Canada. Previously the local plant, mal.<br />

aged by Francis Bland, had won the Prejdent's<br />

Award for July 1960.<br />

j<br />

Wesby R. Parker, chairman and pre<br />

dent of the national company which<br />

headquarters in Dallas, cited Bland<br />

his staff for a consistent showing of 0*<br />

door advertising featuring Dr Pepn<br />

spectacular signs: effective application J<br />

route control methods, aggressive venrt<br />

and cooler placement, sales training andt<br />

all-out effort in building marketwide djtribution<br />

on Dr Pepper, regular and Dttmjfjj<br />

tetic, in cans, pre-mix, post-mix and<br />


.<br />

„.,,j<br />

.<br />

Misiji<br />

I<br />

Still<br />

.<br />

. . The<br />

. . Roosevelt<br />

. . The<br />

. .<br />

. . Loraine<br />

. . Variety<br />

!<br />

^irkansas Amusement<br />

lailding<br />

Twin Airer<br />

NEW ORLEANS<br />

gdith Ann Long: ticketed March 29 to reopen<br />

the<br />

* 1 'or Kg:<br />

(ORTH LITTLE ROCK. ARK—Con-<br />

Parkway Drive-In, Winnfield,<br />

La.<br />

. T. G.<br />

Stiction has been started on<br />

Solomons<br />

a drive-in<br />

and Harry<br />

^ it Ptjr.<br />

Thomases of Gulf States<br />

tljatre on the new freeway, part<br />

Theatres<br />

of U.S.<br />

have returned<br />

to their<br />

61 for the Arkansas Amusement<br />

homes in<br />

Co. Loc(5d<br />

between Little Rock Air Force Base<br />

McComb after a<br />

holiday in Hawaii . . . Phillip Sliman. president<br />

of Masterpiece Pictures, w-as<br />

i.,all this city, the drive-in will cost more<br />

happy<br />

over a new granddaughter,<br />

dn $300,000. according to Robin Wightnln.<br />

AAC city manager.<br />

born to daughter<br />

Frieda and her Irak,<br />

husband Phillip Johnson.<br />

It is the<br />

'""<br />

^<br />

^^ known as the Twin<br />

Johnsons fourth child, all<br />

City Drive-In,<br />

ttian<br />

girls . Marsaw<br />

':<br />

a " ^^^^ airer will have two screens with<br />

reopened the<br />

selettfd Ace in Natchez, dark for<br />

"' ari'angement similar to the company's<br />

some time, on a<br />

Mily Mow<br />

lease from owner Dossett.<br />

Fsorback Drive-In on Cantrell road in<br />

;le Rock. There will be enclosed climatetrolled<br />

patios for patrons diu'ing in-<br />

Bob Boovy, Gulf States booker, and Mr.<br />

i,jk:<br />

and Mrs. 'Weldom Limmroth, Giddens &<br />

dent weather and the area will accom- Rester Theatres. Mobile, attended the Universal<br />

screening and luncheon for exhibi-<br />

Meapliis esc ttidate 1.000 cars.<br />

^ Misisess I'he main building, constructed of brick,<br />

tors in Dallas. Screened were "The Chalk<br />

Driw-lB. F- 1^1 house the projection booth, concession Garden" and "Bedtime Story." Hosting the<br />

Mm, anil i s'nd, manager's apartment, restrooms and event were president Milton R. Rackmil<br />

SfflenBCoC- ai-conditioning equipment.<br />

and sales manager Henry H. Martin.<br />

« [Scheduled for completion about June 1<br />

,<br />

rgf pj-.<br />

1(1)5 ti Twin City Drive-In will be one of the Buford Styles, some years ago with Universal<br />

here, now with Jim Frew's Embassy's<br />

, n;5t modern outdoor theatres in the najjKj<br />

Ijiffj,<br />

-CiiibEi;: t'leppeiAi<br />

'i>r TTTSBURGH—Ed Lurie, United Artists father and son returned to Pascagoula,<br />

sales staff at Atlanta, made the round of<br />

local film buyer offices . . . Mr. and Mrs.<br />

Bill Butterfield and their teenage son and<br />

hy Stunt Backfires,<br />

daughter were on Filmrow- . mother<br />

lit Publicity Doesn't<br />

and daughter left here by plane for a few<br />

Eostern Edition<br />

days' visit with friends in Dallas, while<br />

L-Fortli(*Pi'licist, tripped to the desk of Kaspar where the Butterfields own and operate<br />

R^ifij. c, hjJltoahan, "Press Show Shopper," in the<br />

the Lake Drive-In. Both son and daughter<br />

- :-, ojices of the Pittsburgh Press, with a<br />

attend Mississippi University, Oxford.<br />

liidsome attache case handcuffed to his<br />

"Blood Feast," <strong>Boxoffice</strong> Spectacular's<br />

vt;st and jauntily remarked, "How about<br />

-^^-i:i key?"<br />

goriest and bloodiest screen fare in many a<br />

t,<br />

moon, is smashing boxoffice records at<br />

K local<br />

I'lonahan, pte as he relates in his column, most of the local theatres showing it day<br />

. ..j,.„..;: railed that a key had been sent to him and date, and at other situations<br />

i m United Artists headquarters in New<br />

jTc-ted B!£'<br />

'f^''<br />

nurse is<br />

jjjj^;-, emphasized in ads: "If you are the least<br />

p,' V t|. Ed was worried. The key didn't work.<br />

is-iuns<br />

bit squeamish, do not attempt to see this<br />

A;all was put into No. 1 police station and<br />

jpljg-.<br />

pictui-e! It is shockingly real . . . Nothing<br />

".;... - to huskies in uniform appeared with like it . . . Ever !"<br />

! !<br />

siie keys.<br />

no soap. Finally they escorted the Malcolm Brunei and family were here<br />

. .,._v!;:<br />

r'V frantic Lurie to an expert locksmith, from Beaumont on a weekend visit with his<br />

r<br />

*° *°°'i freed the press agent from the mother Lillian and his brother Rene and<br />

okkbb^'<br />

^ aache<br />

'^..^i;;.<br />

case, loaded with Top Secret family to meet and greet baby Michele, the<br />

P)ers—stuff about the new James Bond latter's newest progeny, whose godmother<br />

t iller, 'From Russia, With Love,' starring is Suzanne, daughter of Malcolm. At<br />

Em Connery. Now Ed thinks they pulled the baptismal ceremony, several weeks ago,<br />

MiaE' ^*^' °"s °ri him at UA's New York office, a proxy took over for Suzanne, a high<br />

°!!:ik«'3"<br />

'i'sing the publicity stunt to backfire." school student who was unable to be here<br />

for the occasion . . . Larry Giessinger, son<br />

of WOMPI Imelda Giessinger of Richards<br />

«»« Sammy Davis<br />

Center,<br />

reidiSi<br />

Jr. Added<br />

and Beverly Johnston were married<br />

1960<br />

dinner February 15 . . . Lillian Woodruff,<br />

lig song, "High Hopes."<br />

local WOMPI service chairman, awarded<br />

pther stars who will appear, presenting.<br />

a special citation to Betty Healy for her devotion<br />

to the March of Dimes charity drive.<br />

Jards, include Ed Begley, Rock Hudson,<br />

pgory Peck and Debbie Reynolds. Tht<br />

Jcast will be aired over the combineo Two new films of the week at first-run<br />

Itio and TV facilities of ABC on April 13' houses were "The Victors" at the downtown<br />

area.<br />

')<br />

Oscar Entertainers<br />

Local<br />

f 1<br />

WOMPI members have officially<br />

Western Edition<br />

adopted an orphaned 5-year-old Korean<br />

JlOLL'ywoOD — Sammy Davis jr. has<br />

girl under the Foster Parents Plan .<br />

in named as the first entertainer to<br />

WOMPI gatherings for the month include<br />

I'form on the annual Oscar show of<br />

a board meeting February 11 and a general<br />

t' Academy of Motion Picture Arts and membership session February 25 . . . Local<br />

i ences, according to producer George WOMPIs have joined together through<br />

ney. Making his second appearance on<br />

president Ida Belle Levey in sending congratulatory<br />

messages to Grace Blaney,<br />

Awards show, Davis will entertain on<br />

program, to be emceed by Jack Lemln.<br />

president of the new Chicago chapter, prior<br />

last<br />

Newspaper advertising<br />

in this<br />

cautions<br />

moviegoers to come at their own risk; the<br />

film is for adults only to see; that a special<br />

'i'.-k.<br />

ir I inserted the key as Ed indulged in<br />

banter," the columnist relates in his<br />

ciumn. "Ten minutes later, no light ban-<br />

on duty at all times. A catchphrase<br />

jacast<br />

Davis<br />

in<br />

appeared<br />

singing the<br />

on the<br />

Award-win-<br />

Oscar<br />

to the group's charter and installation<br />

on a recent Saturday morning in our Lady<br />

of Good Counsel Church. A group of<br />

WOMPI's attended the ceremony . . . Elaine<br />

KnoUbauch's father is recovering nicely<br />

after surgery. Elaine is employed at Motion<br />

Picture Advertising Service.<br />

Gene Barnette, a member of the WOMPI<br />

International's special committee to simplify<br />

the bylaws, attended the two-day committee<br />

meeting held recently in Atlanta.<br />

Gene also heads the local nominating committee<br />

appointed by president, Marie Berglund.<br />

Members are Jane Ella Moriarty,<br />

Martha Froeba, Margaret Gabosh and<br />

Claire Rita Stone . Cass. WOMPI<br />

leader, is home recuperating from a fractui'ed<br />

rib suffered in a fall while walking<br />

her dog ... 100 per cent WOMPI monthly<br />

meeting attendants through December are<br />

Gene Barnette, Helen Bila. Eugenie Copping,<br />

Martha Froeba, Blanche Gubler,<br />

Audry Hall. Charlotte Niemeyer, Lee Nickolaus,<br />

Betty Ogden, Betty Browne. Mrs.<br />

Moriarty, Mrs. Stone and Marie Berglund.<br />

Joe Silver 20th-Fox booker, helped<br />

daughter Joann and husband Robert<br />

Barkemeyer celebrate their fifth wedding<br />

anniversary at his home . Tent<br />

5 will hold an open house all day Mardi<br />

Gras with coffee, sandwiches available.<br />

E. E. Shinn, Paramount senior salesman,<br />

is home recuperating after an operation.<br />

Milton Aufdemorte, assistant to William A.<br />

Bryant, manager, Is subbing for Shinn.<br />

FILMACK'S NEW 1964<br />

DRIVE-IN<br />

CATALOGUE<br />

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The Theatre Industry's Bible<br />

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Selling Merchant Ads, Concessions,<br />

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Ideos Free on Request.<br />

FILMACK TRAILER CO.<br />

RCA and Brenkert<br />

Parts Available Thru Us<br />

THE QUEEN FEATURE SERVICE, INC.<br />

28 presentation of the heart award to Jack<br />

L. Warner: Max Bercutt, Steve Broidy,<br />

Sherrill Corwin, William R. Forman, Ben<br />

Kalmenson. Eugene V. Klein. Malcolm L.<br />

Klein, S. Charles Lee, Robert Lippert,<br />

Marvin Mirisch. James Nicholson. William<br />

Oldknow, William Orr, Frank Sinatra and<br />

Steve Trilling.<br />

Noreico Projectors<br />

ROY SMITH CO.<br />

365 Park St. Jaekionville<br />

llCOFFICE :: February 10, 1964 SE-7


6<br />

. . Martha<br />

2 1 following<br />

. . O.<br />

. .<br />

. . Miami<br />

iffli<br />

Si<br />

ATLANTA<br />

Tt C. Settoon. exchange manager at Universal,<br />

reports big doings for this week.<br />

Paula Prentiss, exciting star of "Man's<br />

Favorite Sport?", was in town Tuesday i4i<br />

on a promotional toui- for her new picture.<br />

She appeared on a local television program<br />

and employes at Universal hoped for an<br />

opportunity to meet her. Other items on<br />

the exchange's agenda for the week included<br />

a special screening luncheon Thursday<br />

1 1. Exhibitors from all over the territory<br />

gathered at the Lenox Square Theatre<br />

in the morning for a screening of "Chalk<br />

Garden." Afterwards they met at a restaurant<br />

on the square for lunch, then reassembled<br />

for a screening of "Bedtime Story."<br />

CONCESSION EQUIPMENT & SUPPLIES 1<br />

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P.O. Box S46 Albany, Gaorgio<br />

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TENNESSEE VALLEY POPCORN<br />

NEW AND USED POPCORN MACHINES<br />

BAGS, BOXES, SALT, SEASONING<br />

Sat'sfoction Guoronteed<br />

GOLD MEDAL VENDERS<br />

Tel. 574-1079 n n lU J 9 C SCOTTSBORO<br />

P.O. Box 17» K. U.Word & ion Alabama<br />

recuperating at home. Martha is a booker<br />

at United Artists.<br />

Betty Landers, onetime filmrow employe<br />

now a successful lawyer, was a guest at<br />

the WOMPI luncheon January 29 .<br />

Martin Theatres announced its purchase<br />

of the Belmont Hills Theatre, Smyrna, effective<br />

February 4.<br />

Universal Pictures and a local radio<br />

station are conducting an unusual contest<br />

to aid in the promotion of "Brass Bottle."<br />

Judges of the contest are searching for a<br />

Princess of the Harem between the ages<br />

of 18 and 25 to compete with other princesses<br />

from all over the territory for the<br />

title Queen of the Harem. Among her<br />

prizes the queen will be given a screen<br />

test by Universal Pictures and will be interviewed<br />

by MCA.<br />

R. J. Donaldson resigned from Capitol<br />

Releasing Corp. to accept the position of Appeals Verciict Favors<br />

sales manager at "Warner Bros, effective<br />

Monday ilOi ... Sympathy is extended<br />

Film Firms at Atlanta<br />

to<br />

Perber Mincey. Tos circuit, Claxton, in the ATLANTA — The court of appeals recently<br />

affirmed unanimously the judg-<br />

death of his mother last week . J.<br />

Howell, Capitol City Supply, called on the ment rendered by district Judge Boyd<br />

Row to report that he is doing better and Sloan on a verdict in favor of distributor<br />

hopes to see his business friends and associates<br />

at work some time in the future.<br />

terests in a motion pictm-e antitnist suit<br />

defendants and certain local exhibitor in-<br />

involving the Buckhead and Garden Hills<br />

C. H. Simpson, Riviera Theatre, Knoxville,<br />

Tenn., returned home from Piedmont The court held that Judge Sloan in the<br />

theatres in Atlanta.<br />

Hospital Sunday<br />

<<br />

a bout with trial in the district court had properly<br />

pneumonia . Chandler's mother refused to allow the judgments in U.S. vs.<br />

has been released from the hospital and is Paramount to be brought to the attention<br />

of the jm-y. The distributor defendants<br />

were represented by Robert S. Sams and<br />

Tench C. Coxe, the exhibitor defendants<br />

by Colquitt Carter, and the plaintiff by<br />

BALLANTYNE IN-CAR SPEAKERS ^ W. Bradley Ryan.<br />

Plastic Back Panels<br />

Rehabilitation,<br />

Service 6-<br />

Parts<br />

Okay New Century Theatre<br />

For Paramus, N. J.<br />

From Eastern Edition<br />

PARAMUS, N.J.—An application by Century<br />

Amusement Corp. to build a 2,000-seat<br />

motion picture theatre here has been approved<br />

by a vote of 5-to-l by the borough<br />

council. The theatre is to be built on the<br />

site of the former 'Villa Esposito Restaurant<br />

on Route 17.<br />

Councilman Dems J. Buckley, who cast<br />

the sole dissenting vote, deplored the lack<br />

of written consent from the Plaza Corp.<br />

to the applicant for irrevocable u.se of Plaza<br />

property for cars exiting from the fouracre<br />

theatre tract. Joseph 'Wickham, theatre<br />

representative, said such a contract<br />

was being drafted.<br />

Massey Seating Company, the notion's leading<br />

lull service sealing specialists, ollors, in<br />

addition to new seating, its custom theatre<br />

scat rehabilitation service. This economical<br />

service allows complete rehabilitation ol your<br />

sealing without boxoifice interruption.<br />

Whether it be nevf seating, rehabilitation,<br />

rospacing, service or parts, Massey is geared<br />

to handle your seating needs. Call us today.<br />

AIASSEY Seating Company, Inc.<br />

160 Taylor Street, Nashville. Tenn.—Tel. CHapel 2-2561<br />

MIAMI<br />

'Llarold O. Freeburg is the successor to t^<br />

.Headl<br />

late Bob Green as personnel dira<br />

Of<br />

of Wometco Enterprises. A bachelor of<br />

Club's<br />

graduate of the University of<br />

jij<br />

Floridt iJ, Th<br />

Freeburg served in the U.S. Navy as a chl<br />

^<br />

will<br />

petty officer 1942-1945. then was personij<br />

j^,<br />

director for the City of Miami Beach 194<br />

1957. For six years, after 1957, he was pe<br />

sonnel director with Metro Dade Counl<br />

Freeburg is married and has a son<br />

Two other new Wometco appointment<br />

W. Peter Packler, as assistant to the pe'<br />

sonnel director, and Ethel Gubernlc<br />

former assistant to the personnel directt<br />

^^<br />

now assigned to a supervisory capacity *<br />

the personnel department.<br />

|l!0<br />

Mrs. G. David Schine headed appi<br />

mately 10.000 volunteer marching mothi<br />

for this week's Dade County Mothei<br />

March. Recently she was hostess at<br />

luncheon meeting for Dade County Man ' .<br />

of Dimes area and district leaders at tl<br />

Roney Plaza Hotel . . . Curtis Millf<br />

Claughton circuit executive, reported t<br />

biggest days we've had in a year" with t<br />

opening of "The Prize" in the Trail, Circ<br />

will<br />

iedtothe<br />

I* of St<br />

«!'•''"<br />

t iffiijone<br />

North Miami and Hollywood theatn '<br />

"Lawrence of Arabia" will follow "T ''*<br />

Prize," so there should be many more go<br />

days for the Claughton boxoffices<br />

Mitchell Wolfson, president of "Womet rtuastsp<br />

Enterprises, always participating whence smavaila<br />

there's any civic undertaking to be doi<br />

has just been re-elected one of 13 trust<<br />

Kid, Variei<br />

of the Dade County United Fund, whl<br />

has completed a successful drive this y« klitsiniiij<br />

for more than $3,000,000 .<br />

Bea<br />

ffltrodi*<br />

wee 111<br />

singer<br />

te Week<br />

ttalattent<br />

is truly playing "the two faces of Milt<br />

nscalleij'i<br />

Berle." He is appearing in person at t IhowofiK<br />

Eden Roc Cafe Pompeii, and also can<br />

Biuteorgi<br />

seen in Stanley Kramer's "It's a Mad, Bli lijiot a<br />

i<br />

Mad, Mad World," which is on the sen<br />

at the Sheridan Theatre, Miami Beach.<br />

WIS<br />

Paula Prentiss, screen star in "Ma<br />

Favorite Sport?" premiering here, t Iflseson<br />

newspaper reporters she eats shrimp by<br />

bowlful to gain energy for the demands ffiGELESa<br />

hectic program and here's a samplingBsn'iiasnii<br />

the grueling schedule mapped out for<br />

ill 01<br />

here : Wednesday— Leave Montmartre Ho<br />

'•Sl.iOO,l)<br />

at 10:30 a.m. for visit with Pen Players km. Her<br />

Dade Junior College at 11. Luncheon w<br />

Miami Shores Rotary at country club fn<br />

12:15 to 1:30. Finals Florida's Favoi<br />

Girl contest, Montmartre Hotel, 2:30- "xkMfBi<br />

p.m., followed by ski show on Indian ere Wj;<br />

Cocktail party by Ralph and Frances Lar<br />

ford Evinrude aboard the Chanticli<br />

yacht, 5 to 7 p.m. Thursday saw her at t *' ilteec<br />

Variety Children's Hospital at 10:30<br />

to plant a tree. She also went to Llnc(<br />

Mall at 2:30 p.m. to officiate at hangl<br />

"Man's Favorite Sport Mall" street<br />

She accepted keys to cities at Shores "HiC S ^Eyes<br />

tre at 7:30. at the Gables Theatre 8:15; t%!s|ot<br />

Olympia at 9:15 and the Beach Theatre<br />

10:15. Next week she goes to Houston— 1 w<br />

the same thing all over again! •<br />

Stan Parnas to Telestudios<br />

HOLLYWOOD— Stanley J. Parnas<br />

jeen appointed manager of the sp.<br />

jroducts division of MGM Telestudios.<br />

ormerly was with Fairchild Camera & I'<br />

itrument Co. in Washington as governing<br />

;al('s manager. w'<br />

SE-4<br />

BOXOFFICE :: February 10,M


. tbi<br />

'<br />

tijal<br />

. . . Carroll<br />

. . Bob<br />

^Cifei.'<br />

brs Headline Big Show<br />

Monsored by Miami Tent<br />

lAMI—Ted Mack, Benny Davis and<br />

ie Restum head producer Sammy<br />

lish's list of stars wlio will appear on<br />

Variety Club's annual "Show of Shows"<br />

Iruary 13. The giant three-hour-plus<br />

avaganza w^ill be staged at Miami<br />

Bich auditorium for benefit of the Variety<br />

Ctldren's Hospital.<br />

3cal radio and television personalities<br />

al will introduce various acts. In the<br />

sp^ial emcee lineup are Larry King,<br />

ck Ziaiik, Alan Courtney and Bea Kal-<br />

•siSMt !f ;;<br />

;. Comic Eddie Schaeffer, Johnny Puelo<br />

his Harmonica Rascals, comedians<br />

•sh and Adams and comedian Paul<br />

y and singer Steve Alaimo are other<br />

s in the show. Bill Hartack and Johnny<br />

Seers also will make personal appearai.?s<br />

and many other stars are expected<br />

toe added to the list.<br />

he "Show of Shows" ties in with Variety<br />

W,'k. a national celebration scheduled<br />

Firuary 9-15. The slogan of the Variety<br />

Cl,i, as everyone knows, is "A man is<br />

DfBr so tall as when he stoops to help<br />

a tiild."<br />

: Variety Week is the time when we in<br />

Vf;ety call attention to our humanitarian<br />

86' ice work," said Chief Barker Tracy<br />

H.e, who heads Miami's Variety Club.<br />

ke the local organization, which supp(<br />

s the Children's Hospital, each Vari*»-<br />

tent must sponsor an activity whose<br />

Be' ices are available to children, regard-<br />

Jei of race, color or creed.<br />

KWi one oi : Ul told. Variety raises about $3 mil-<br />

!;<br />

1 rmtj te« a year for its charitable work and<br />

-%|e its beginning in 1928 has raised more<br />

$85 million," said Hare. "No wonder<br />

VJiety is called 'The Heart of Show Busi-<br />

.3i( .' I know of no other profession whose<br />

.>ini,ibers have organized themselves interna<br />

onally for a similar-type pui'pose."<br />

Jrry Lewis Wins Point<br />

Bt Loses on Another<br />

ffc Western Edition<br />

DS ANGELES—Superior Judge Macklii.kerning<br />

has ruled Jerry Lewis must defe<br />

i himself on a charge of breach of contra<br />

in a $1,500,000 damage suit by Lor-<br />

Aj. Land. The ruling was made on two<br />

C6;es. Summary judgment in favor of<br />

I^is was granted on a charge of plagiar-<br />

Is; and infringement of plaintiff's screenpl<br />

. "Track Me Beat," which she claimed<br />

w- used in part for Lewis' "The Nutty<br />

Pressor." Lewis was denied summary<br />

iu,;ment on the second cause, in which<br />

M; Land alleged failure to compensate<br />

hf for material submitted at the<br />

cc edian's request.<br />

'Mth Eyes on Stars' Short<br />

Pnts to 50 Governors<br />

Fr


: Pebmary<br />

Guard your family!<br />

Fight cancer with a<br />

checkup and a check<br />

Send your contribution to "Cancer," in care of your local post office<br />

B O X O F F I C<br />

E<br />

CANCERI<br />

societyI<br />

SE-8<br />

BOXOFTICE :<br />

10, W


'<br />

Idhorzer,<br />

: to<br />

*y I<br />

IDITOA Members First<br />

o View New Test Kit<br />

DALLAS—Exhibitors attending the Texas<br />

•ive-In Theatre Owners Ass'n convention<br />

,-re Februaiy 11-13 will have an oppoitun-<br />

George English is shown demonstrating<br />

his new screen surface test kit,<br />

which will be introduced for the first<br />

time to exhibitors at the TDITOA conrention<br />

in Dallas.<br />

see at first hand demonstrations of a<br />

•A\ screen surface test kit George English<br />

Is developed in connection with his<br />

)'.ISM process for brightening theatre<br />

seens.<br />

'The PRISM process," said English, "'convts<br />

any screen surface to a solid plastic<br />

Ush that has been brightening outdoor<br />

rtures across the nation for the past seven<br />

jirs.<br />

rhe new PRISM process is said by Engli<br />

to be simplified so that local personnel<br />

i a theatre can make the application themsves.<br />

That the process is simple was proven<br />

1 ently when Commonwealth Theatres of<br />

lerto Rico converted their screens to<br />

I.ISM, using only Spanish and Portui<br />

;se-speaking personnel using directions<br />

vitten in English and without any direct<br />

lip from The George English Co.<br />

londles 'Die Fledermcnis'<br />

JEW YORK—Casino Films is distributi:<br />

the film version of the Johann Strauss<br />

cjretta, "Die Fledermaus," directed by<br />

(za von Cziffra in Austria in Eastman<br />

(lor with Marianne Cook, Peter Alexander<br />

i'i Marika Roekk starred.<br />

rhe German picture will have its first<br />

3. showing at the 86th Street Casino<br />

J<br />

^eatre February 7, according to Munio<br />

president of Casino.<br />

Speeches by Arkoff, Rowley, Aarons<br />

To Highlight TDITOA Convention<br />

DALLAS—Samuel Z. Arkoff. executive<br />

vice-president of American International<br />

Pictures, will deliver one of the principal addresses<br />

at the 12th annual convention of the<br />

Texas Drive-In Theatre Owners Ass'n, which<br />

will be held February 11-13 at the Statler<br />

Hotel. Other speakers during the convention<br />

will include John Rowley, president of Theatre<br />

Owners of America: Stuart Aarons.<br />

chairman of the TOA legal counsel; Al Fitter,<br />

United Artists assistant sales manager,<br />

and Edward S. Redstone of Boston, president<br />

of the National Ass'n of Concessionaires.<br />

Rowley, originally scheduled to address the<br />

Wednesday luncheon session, will now be<br />

heard as the feature speaker at the Thursday<br />

evening banquet, Aarons and Fitter on<br />

the Wednesday program, with a selling<br />

showmanship session to follow the luncheon<br />

that day. Producer Tommy Noonan will preside<br />

at the showmanship meeting, with<br />

Brandon Doak discussing the product outlook<br />

for 1964. Other participants will include<br />

Eddie Forrester, Frontier Theatres,<br />

and Mel Gold, general sales manager of National<br />

Screen Service.<br />

Redstone will head the concessions forum<br />

on Thursday afternoon, following a cold<br />

drink and popcorn clinic that morning.<br />

Romy Schneiderin<br />

the tender moments<br />

of the night!<br />

HER BEAUTY WILL FASCINATE WOMEN<br />

AND BEWITCH MEN!<br />

ROMY SCHNEIDER<br />

CURT JURGENS .<br />

Samuel Arkoff<br />

John Rowley<br />

Lt. Gov. Preston Smith of Lubbock,<br />

well-known drive-in theatre owner, is expected<br />

to be present at the presidential<br />

banquet and dance the evening of February<br />

13. Lt. Gov. Smith was the third<br />

president of the association.<br />

Coca-Cola will sponsor the presidential<br />

dinner and dance. American International<br />

Pictui'es plans a featured breakfast for<br />

the convention on February 12. A luncheon<br />

the same day will be sponsored by the<br />

Pepsi-Cola Co., a gala luncheon for the<br />

ladies by Cohen Candy Co. and other major<br />

events will be sponsored by National<br />

Carbon Co. and the Motion Picture Alexander<br />

Corp. of New Orleans.<br />

Magnificent Sinner<br />

«M PIERRE BLANCHAR , Ducted by Robert srODMAK . eastmam color • wide screen<br />

ACME PICTURES<br />

AL WOLF<br />

r<br />

'<br />

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Rl 8-3233<br />

«^ WATCH PROJECTION IMPROVE ^^<br />

IT"!!!!^" I<br />

l:Iil',ril'l,'JI;lhM>til!T!TirTa<br />

\i ANTI-STATIC SCREEN ^<br />

J^<br />

XR-171 PmH • lUpcb Dust "^^<br />

Available from your authorized<br />

Theatre Equipment Supply Dealer:<br />

Exr-ort-Westrex Corp.<br />

CHNIKOTt CORP. 63 Seafaring St., B'klyn 31, NY.<br />

SOLO ONLY DIRECT FROM CHICAGO—WE PAY THE FREIGHT<br />

Place your business with engineers whose product application knowledge makes the best oh^ays cost less<br />

GUARANTEES $1,000.00<br />

No other carbon con out-perform ROMAN MIRIO In your lomphouse.<br />

Finest Cinema Carbon the World Hos Ever Known!<br />

Brightest Light-Lowest Cost—Steadiest Performance<br />

Lee ARTOE<br />

ElectroCarbons<br />

B.tOmCE :: February 10. 1964 SW-1


—<br />

. . Gulf<br />

1<br />

, was<br />

. . Tom<br />

. . B.<br />

.<br />

DALLAS<br />

JJarvey Hill sr., who has been business<br />

agent for Local 249 for 18 years, is back<br />

on the job as of January 1. Hill suffered a<br />

long seige of illness and resigned in 1959.<br />

Projection Equipment Repaired<br />

Expert Mechonics Work Guorantecd<br />

Replacement Parts For—BRENKERT-<br />

SIMPLEX-CENTURY &<br />

MOTIOGRAPH<br />

LOU WALTERS Sales & Service Co.<br />

4207 Lownvlaw Ave., Dolloi 27, Texas<br />

MONTAY<br />

DRIVE IN THEATRE IN-CAR SPEAKERS<br />

The Montay Standard Speaker has earned its<br />

reputation for quality by providing many years<br />

of dependable service.<br />

The Montay Re-Entry Speaker gives unrivaled<br />

protection from damage by vandalism and<br />

vi^eather while delivering new and surprisingly<br />

clear sound Qualities.<br />

Others taking office in January were J. B.<br />

James, president: Charlie A. Harcum, vicepresident;<br />

Harvey Hill jr., recording secretary;<br />

H. T. Covington, financial secretary,<br />

and Harvey Bretel, treasurer.<br />

Sympathy to Jack Walton of Don Kay<br />

Enterprises in the death of his father at<br />

Sulphur Springs . States Theatres,<br />

headquartered in McComb, Miss., which<br />

recently bought three San Antonio driveins<br />

from Stanley Warner of Texas, has appointed<br />

Roy Moore jr. as city manager.<br />

Heywood Simmons here will do the buying<br />

and booking for the Kelly, Parkaire and<br />

Rugged Die Cast Aluminum—Exceptionally Low In Price<br />

MONTAY CO.-PO box 21-Cuthbert, Ga.-Iel. 732-2501 Area Code 912<br />

Lackland. Moore operates the Alamo, Mis.<br />

sion, Rigsby theatres and the South Drive- J<br />

In. He formerly operated theatres in At<br />

lanta and Pittsburgh.<br />

Sympathy to Dora Grace, booker j<br />

Warner Bros., whose brother died<br />

.<br />

Walter Steadman, officer manager for tii<br />

tional Screen Service, was recuperatir<br />

after surgery.<br />

David O'Keefe, 75, who died here on Sai<br />

urday 1 1 buried in St. Louis. He hi<br />

worked many years for National Scree<br />

and Ale.xander Film Sei-vice. He was<br />

member of the Variety Club . L. Con<br />

has given up operation of the Gay Tlieat<br />

in Kountze and Mrs. Albert Smith and h<br />

son David and wife took over, e<br />

The Variety Club's ne<br />

fective the 7th . . .<br />

meeting is tentatively scheduled for tl<br />

first Monday in March . McKea<br />

retired Paramount salesman, was in Okl<br />

homa City several days.<br />

Slim Pickens, starring in Columbia's ho<br />

line comedy, "Dr. Strangelove or: How<br />

Learned to Stop Worrying and Love ti<br />

Bomb," has been making a round of inte<br />

views with the press, radio and TV coi<br />

mentators to promote the film.<br />

r SSSSSSSS5«SSSSSSSSSSSSSSSSSSJ j<br />

May We Help You?<br />

jl<br />

5/ "Satisfaction Guaranteed"<br />

'>) phone LA 8-6302 or write<br />

i<br />

Ted Lewis Booking Agency<br />

i) 4703 No. Centrol Expresswoy Dallos 5, Texos<br />

,<br />

J<br />

FF<br />

i-l for<br />

I'll f •In<br />

lUS,<br />

lA h<br />

iihjai<br />

VUetcome to uii our frienudl<br />

Visit our booths at the Statler- Hilton.<br />

Come see us while youVe in Dallas.<br />

MODERN HAS IT!<br />

EQUIPMENT SERVICE SUPPLIES<br />

%<br />

We're ALWAYS at<br />

your service<br />

for ALL your theatre needs.<br />

CHECK WITH MODERN -AND SAVE!<br />

MODERN SALES & SERVICE. INC.<br />

2200 Young Street • Dallas, Texas • Rl 7-3191<br />

OH<br />

SW-2 BOXOFTICE :: February 10,


Pull in the PROFITABLE FAMILY TRADE<br />

WITH<br />

^^'7e^cad limnco-<br />

//<br />

(ENGINEERED FOR STRENGTH AND BEAUTY)<br />

Sign of Good Box Office—TEXAS BRONCO means<br />

P + P Playground and Profit. They go together. Now<br />

set to explode everywhere. It's all yours, Mr. Showman,<br />

just for the asking, the HOTTEST showmandiser for<br />

Drive-Ins large or small.<br />

TEXAS BRONCO your salesman for the<br />

snack bar .... y-<br />

A pleasant surprise awaits you when<br />

you see it perform.<br />

SWEETEN<br />

YOUR<br />

BOX OFFICE<br />

RECEIPTS<br />

BY APPEALING<br />

TO THE<br />

LOLLIPOP SET!<br />

A/fW<br />

THE FIRST TRULY<br />

PLAYGROUND EQUIPMENT<br />

IN 40 YEARS!<br />

^^%/e/(ca4ne SUauuneH FF DO IT NOW<br />

I<br />

TEXAS DRIVE-IN THEATRE<br />

OWNERS ASSOCIATION<br />

V.E.S.S.<br />

MFG. CO.<br />

MEMPHIS, TEXAS<br />

Please send me at once literature and prices on<br />

TEXAS BRONCO.<br />

Name<br />

Address<br />

City and State<br />

tXOrnCE :: February 10, 1964<br />

SW-3


i<br />

Congratulafions TEXAS DRIVE-INS<br />

We're at your service In<br />

Booth 25 — Dallas<br />

GOLD MEDAL EQUIPMENT & SUPPLY DEALER<br />

Blue Ribbon Popcorn Roaster Fresh Peanuts Popcorn Boxes— Bags<br />

Cotton Candy Candy Apples Whitfield Pickles<br />

Frito Bar-Be-Que Beef Solo Hot & Cold Cups—Trays<br />

BILL CRAVEN<br />

FOR DEPENDABLE SERVICE AND CUSTOMER SATISFACTION CALL<br />

CRAVEN BROTHERS<br />

Concession Supplies<br />

3609 Commerce St Dallas 26, Texas Area Code 214 TA 6-1239<br />

BEST WISHES FOR A<br />

SUCCESSFUL CONVENTION<br />

LEON'S<br />

fantfHCA<br />

PIT COOKED QUICK FROZEN<br />

JUOM'S<br />

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VISIT OUR<br />

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WELCOME FRIENDS<br />

MAKE YOURSELF AT HOME<br />

IN OUR BOOTH!<br />

SEE US IN BOOTH No. 36<br />

JOHNNY HARDIN & JOE JOSEPH<br />

EVERYTHING YOU NEED - ANYTIME!<br />

"Go Century All the Way"<br />

YOUR ONLY INDEPENDENT THEATRE SUPPLY DEALER IN DALLAS<br />

HARDIN THEATRE SUPPLY CO.<br />

714 SOUTH HAMPTON ROAD • DALLAS<br />

OR WRITE<br />

OR PHONE<br />

FOR INFORMATION<br />

LEON'S<br />

101 N. EVt/ING<br />

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WHilehall 3-4541-42<br />

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RBEd SPEAKERS & JUNCTION HEADS<br />

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CONE MECHANISMS AND REPAIR PARTS<br />

Cone mechanisms rebuilt and remagnetized to<br />

original new condition with 2 year guarantee.<br />

Write for Brochure and Porti Catalog<br />

REED SPEAKER COMPANY • Goidn. coio<br />

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Lower Contact, oil jiicl "<br />

Upper Contact, oil sixot 'TL<br />

Flame Shield, Part No. 90144-B JJ<br />

Corbon Clomp Neg. Jow, Port No. 90496 JJ<br />

Set Screw, Carbon Clomp, Port No. 90511<br />

JJ<br />

Carbon Drive Rollan, All SIxn *:<br />

Window Gloti, Port No. 11040-1-1<br />

JJ<br />

Crater Reference Wire, Port No. 90225 2 il!<br />

Reflector 16'/,", Lm Arte* D*lui* 'JJ ''S «<br />

4" SPEAKER CONES 1.47 magnet, tlneit 2<br />

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I<br />

SW-4<br />

BOXOFFICE :; Febmary 10, M .^..<br />

i


I<br />

: February<br />

wsMORTON'S "THEATRE PACK"<br />

HE PICKLE PACKED TO PERK UP SALES!<br />

. . . the answer to operators' repeated requests for a special pickle pack, one tailored to their<br />

needs. Gallon pickles, 25-count, carefully hand-picked for size. In each 4-gallon case there<br />

are two packages of 50 "Chilly Dilly" serving bags, moisture-proof and as noiseless as can<br />

be made. Operators know they can count on Morton for service.<br />

Ask Your Hometown Morton<br />

Distributor<br />

Stop By Our Booth For A Visit<br />

MORTON FOODS<br />

!^ 1, Mtillas - Fort Worth - Lubbock - Corpus Christi - El Paso - Albuquerque - Tulsa<br />

^ !<br />

1 XOFnCE<br />

:<br />

10, 1964 SW-5


.<br />

.<br />

WELCOME TEXAS THEATREMEN<br />

Screen Surfaces<br />

On Better Drive-Ins . .<br />

Everywhere<br />

THE GEORGE ENGLISH CORP.<br />

Berwyn, Pa.— Niagara 4-1225<br />

Visit Our Booth No. 34<br />

STATLER HILTON—DALLAS<br />

• Learn obout the new low cost method for buying<br />

PRISM Screens regardless of location.<br />

• SEE actuol movie shots of screen applications.<br />

• Color and sound movies of PRISM Screen availoble.<br />

• Be ced— let show how you hov<br />

MORE DEPTH BRIGHTNESS<br />

CLARITY SPREAD<br />

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Constant<br />

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GUARANTEED ANNUAL MAINTENANCE<br />

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THE<br />

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Lenticulottd peorl iurloce<br />

SUPERGLO<br />

MATTE WHITE<br />

olify<br />

jr<br />

project<br />

independe<br />

HURLEY SCREEN COMPANY. INC.<br />

96-17 Nortiini IM CortM. N r n36t<br />

Best Wishes for<br />

THE INDUSTRY'S FIRST SUPPLIER OF<br />

Drive-ln<br />

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2537 Turtle Creek Blvd.<br />

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Phone LA 8-1037<br />

Ed Hinchy Jr.<br />

From Western Edition<br />

Promoteci<br />

SEATTLE—Edward Hinchy jr. has been<br />

manager and head<br />

appointed MGM office<br />

booker, here. Hinchy took over his newduties<br />

the 6th, succeeding Ken Snyder.<br />

a Successful Convention<br />

PERSONALIZED PRINTED ACCESSORIES FOR THE THEATREMAN'<br />

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3 DIFFERENT AD MATS<br />

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a<br />

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window cards • heralds •<br />

calendars • ad mats<br />

(ESTABLISHED 1924)<br />

Film Exhibitors Printing Co. ESTHER L GREEN<br />

OWNER AND GENERAL MANAGER<br />

219.223 No. 16th St. Phone 346-2688<br />

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BOXOFTICE :: Febiiiary 10. «


.<br />

:'ds<br />

OKLAHOMA<br />

arrangements for the UTO of Oklahoma<br />

and Texas Panhandle convention here<br />

March 24 will be completed at a board<br />

meeting on the 17th at Hardy's restaui-ant.<br />

Woodie Sylvester, convention chairman, Is<br />

inviting all theatre owners and distributors<br />

in this territory to attend.<br />

Exhibitors seen on Filmrow: Wesley Collier,<br />

brother of Dennis. Weatherford, and<br />

son of Howard, Geary, here with his wife;<br />

Wright Hale. Lyric and Holiday. Spearman,<br />

Tex.; R. R. Rook and son. Rook. Cheyenne;<br />

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CITY<br />

Bob Shepard. former manager of the<br />

Broncho, Edmond; Mr. and Mrs. Bill Petty,<br />

Ray. Tonkawa and Cozy. Wagoner, and<br />

Volney Hamm, Lawton ... In from Dallas<br />

was Tom McKean, former Paramount<br />

salesman here, now retired. Tom reported<br />

that his son George, who suffered a car<br />

accident near Houston, is getting along<br />

fine and well on the way to recovery.<br />

We want to apologize for some of the<br />

missouts that subscribers have encountered<br />

recently due to the rush during the Christmas<br />

holidays of thousands of subscribers<br />

to renew their subscriptions before the<br />

deadline, when subscription rates were<br />

raised on January 1. There have also been<br />

some changes in the circulation department<br />

which have also slowed up things.<br />

We were agreeably surprised one morning<br />

recently when we looked out of our office<br />

and saw Johmiy Fagan ambling down the<br />

street. He had Just come in from Grapevine,<br />

Tex., where he had been recuperating<br />

from an ailment at the home of his<br />

wife's parents. He said he has to take it<br />

easy for the next few months, commenting;<br />

"I guess I will be at the mercy of the distributors,<br />

unable to hold my own with them<br />

as I have been in the past. But I hope to<br />

get this all behind me soon and will again<br />

be able to travel at high speed." Johnny<br />

owns and operates the Bunavista Drive-In<br />

in Borger. He planned to fly to Amarillo,<br />

where some of the family will meet him<br />

and take him home to Borger. Johnny is an<br />

officer of the Texas Drive-In Theatre<br />

Owners Ass'n, but it is doubtful if he will<br />

be able to attend the TDITO convention<br />

February 11-13.<br />

HOUSTON<br />

IJomer McCallon, manager of Loew's State,<br />

said that a "flying carpet," known as<br />

an aeromobile. a genie, a magician, three<br />

belly dancers, and perhaps Tony Randall,<br />

one of the stars of the film, will participate<br />

in the premiere activities at Loew's State<br />

on the 12th of "The Brass Bottle." The<br />

"carpet" is a hovercraft vehicle which Universal<br />

has built like an Arabian Nights affair.<br />

It whisks around on a cushion of<br />

compressed air in true flying carpet fashion.<br />

The troupe also is to visit Dallas, El<br />

Paso, Amarillo, Abilene, Fort Worth, the<br />

Beaumont, Port Arthur and Orange area,<br />

Galveston, San Antonio, Austin and Waco.<br />

In conjunction with the tour, the above<br />

cities plus Tyler, Corpus Christi and Longview<br />

will hold a harem princess contest, in<br />

which the state winner will be chosen at<br />

the premiere here, then taken to New 'Vork<br />

for talent interviews and auditions by<br />

Universal.<br />

Pat Wayne was here to accept, for his father<br />

John Wayne, an award from the Farm<br />

and Ranch Club Go Texan Jamboree .<br />

Chill Wills and actress Barbara Eden<br />

stopped off here briefly . . "McLintock!"<br />

.<br />

and "Dr. No" were held for a .sixth week<br />

on the west .screen of the Kim; Centei-<br />

Drive-In.<br />

Marl Cole, 40 Years<br />

A Thealreman, Dies<br />

ROSENBERG, TEX.—Mart Cole, 70, wife<br />

uses<br />

operated theatres in Yoakum, Hallettsvl^City'*<br />

Richmond, Sugarland<br />

and Rosenberg, died<br />

here after a lingering<br />

illness. He had been<br />

active in exhibition<br />

for 40 years.<br />

He was a past vicepresident<br />

of Theatre<br />

Owners of Texas and<br />

a regional director of<br />

Texas COMPO and a<br />

member of the Variety<br />

Club. He gave<br />

considerable time to<br />

the Methodist Or- Mart Cole<br />

phanage in Waco. He was one of<br />

founders of the Fort Bend County fair i<br />

held many offices in that fair associatj<br />

in Rosenberg. He served as a local pr<br />

dent and deputy district governor of<br />

Lions Club.<br />

;<br />

Cole was president of radio station<br />

in Richmond-Rosenberg and a memberjfcis Show<br />

the Hill County Arts Foundation boardjl<br />

directors in Kerrville. He was a past<br />

rector of the East Texas Chamber<br />

Commerce.<br />

Survivors include his wife, a daugh<br />

Rita, sons Jack and Robert, and<br />

Mrs. Henry Christian.<br />

Andy Gets a Shiner!<br />

HOLLYWOOD—On the set at Univei<br />

for Ross Hunter's "I'd Rather Be Rid<br />

a fight scene between Robert Goulet 8<br />

Andy Williams was shot with too mi<br />

realism, and Williams wound up in a h<br />

pital with a gash over his eye<br />

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Grow Fast<br />

Sunny Mill City<br />

vIINNEAPOLIS—Smiling, sunny weather<br />

jMill City brought out the theatre crowds<br />

sufficient numbers to produce a week<br />

lerally above recent averages. Conued<br />

strong attendance for "Move Over,<br />

rling" at the Gopher and "How the West<br />

IS Won" at the Cooper brought both<br />

ns to the top of the list with 200 readwhile<br />

"Billy Liar," 130 at the Subv()an<br />

World, and "Soldier in the Rain."<br />

at the State, were enthusiastically weled<br />

to town.<br />

(Average Is 100)<br />

lemy—Man in the Middle (20th-Fox) 80<br />

""<br />

ury—Cleopatro (20th-Fox),<br />

32nd wk<br />

• •• icr— How the West Wos Won (MGMnerama),<br />

47th wk<br />

200<br />

her Move Over, Darling (20th-Fox),<br />

moveover<br />

.^-—Strait- Jocket (Col), 3rd w<br />

:i• fair—Man in the<br />

P,ice—The Comedy<br />

Middle<br />

of Terrors<br />

1 75<br />

(20th-Fox)<br />

(AlP); Wos<br />

iJ)ip;>l'- le Human? (5R) 150<br />

Rrside—The Prize (MGM) 160<br />

S nd—Cleopotro (20th-Fox), 75<br />

29th wk<br />

{?s— I Love, You Love (Col), 2nd wk<br />

'er, Orientol—The Devil and the Ten<br />

250<br />

Com-<br />

'Ondments (Union) 100<br />

ne—Chorode (Univ), 4fh wk 140<br />

—The Cardinal (Col) 200<br />

Ipens Karlstad Theatre<br />

jiARLSTAD, MINN.—The Karlstad Thele<br />

has been opened for weekend screen<br />

jgrams by owner Dave Seng. The openij<br />

feature was "Tammy and the Doctor."<br />

Omaha Golden Spike Loss<br />

Heavy in Snack Bar Fire<br />

OMAHA—Fire destroyed the snack bar<br />

at the Golden Spike Drive-In on West<br />

Dodge road near here last week. Estimates<br />

of the damage ran as high as $40,000.<br />

The blaze was believed to have started<br />

in the area of a walk-in refrigerator, according<br />

to chief Willis Rix of the Millard<br />

fire department. Efforts to halt the fire<br />

were hampered by freezing temperatures<br />

and the lack of a nearby water supply. The<br />

fire started about noon and broke out again<br />

later in the day.<br />

Minot Opening Soon;<br />

Ted Mann to Build<br />

MINNEAPOLIS — The upper midwest<br />

shares in the substantial comeback being<br />

experienced by the theatre business.<br />

The first new indoor theatre since 1951<br />

is nearly completed in Minot, N. C, by<br />

Dakota Amusement Co. of Jamestown. It<br />

is located in the Oak Park Shopping Center<br />

there.<br />

On the local scene Ted Mann, circuit<br />

operator, announced that work is expected<br />

to get under way within a month on a<br />

combination Cinerama and 35mm Theatre<br />

in the Southtown Shopping Center at suburban<br />

Bloomington.<br />

Ben Berger, longtime Independent operator,<br />

and Charles Winchell of Minnesota<br />

Amusement Co., both reported business at<br />

their theatres has been on the upgrade,<br />

Berger's about 10 per cent over last year,<br />

and Maco's up 33 per cent for a total of<br />

six million admissions. Both pointed to<br />

the superiority of new product as a major<br />

reason for rising theatre attendance in the<br />

face of the stiffest competition in history.<br />

Sam Arnold Fund Set Up<br />

For His Two Children<br />

From Mideast Edition<br />

DETROIT—A Sam Arnold scholarship<br />

fund has been established by a group of<br />

friends here, in tribute to the late Sam<br />

Arnold, former theatre manager and publicist<br />

for the Adams Theatre and other<br />

projects, who died December 22. Just a<br />

day or so before his death he worked with<br />

the present reporter on the story about the<br />

reopening of the Adams for Christmas Day<br />

after a $250,000 remodeling job. A goal of<br />

$20,000 has been set for the fund, which is<br />

to be used exclusively for the benefit of<br />

his young children Mark and Lorl. A committee<br />

of advisors and a board of trustees<br />

have been set up to administer the fund,<br />

which has headquarters at 153Q1 West<br />

Eight Mile Rd., where friends are invited<br />

to send contributions. The committee includes<br />

theatremen, newspaper and public<br />

relations people and other prominent<br />

citizens.<br />

Joseph Nederlander of the Nederlander<br />

Theatres is one of the three trustees. The<br />

advisors include Adolph and Irving Goldberg<br />

of Community Theatres and William<br />

M. Wetsman of W&W Theatres.<br />

Score to Elmer Bernstein<br />

From Western<br />

Edition<br />

HOLL'yWOOD — Elmer Bernstem was<br />

signed by the Pan Arts Co. to compose the<br />

score for "The World of H^ry Orient,"<br />

UA release.<br />

MINNEAPOLIS<br />

Qn the docket at the North Central Allied<br />

meeting was a request for members<br />

to forward to the parent organization instances<br />

of unfair competition from 16mm<br />

movie operators. This thorn in the side of<br />

upper midwest theatremen will be discussed<br />

in meetings with the presidents of<br />

major film companies in future attempts<br />

to alleviate the problems of independent<br />

exhibitors . Carr of the Maco<br />

Lyric arranged a theatre party Wednesday<br />

for members of the staff of radio station<br />

WLOL.<br />

The groans of North Dakota's manhood<br />

could be heard all the way from<br />

Grand Forks as state attorney John Alphson<br />

issued a cease and desist order to<br />

Regal Johnson of the Dakota Theatre of<br />

that city, putting the kibosh on Johnson's<br />

promotional scheme of auctioning the<br />

clothing off the back of a live model on<br />

his stage. The stunt, however, was done<br />

in the good old days, according to sportscaster<br />

Manny Marget of KVOX in Moorehead.<br />

Says Manny, "Concerning an auction<br />

of clothing off a charming live model, I<br />

hope this is not being publicized as an<br />

original stunt. Over 30 years ago I auctioned<br />

a complete wardrobe off a live<br />

model on the stage of the Fargo Theatre<br />

in Fargo. The climax came when I auctioned<br />

her dark bathing suit which she<br />

removed in full view of the audience.<br />

However, she was wearing a flesh-colored<br />

bathing suit under it."<br />

Bill Levy's Heights Theatre in suburban<br />

Columbia Heights recently presented a<br />

special matinee for Golden Agers, and the<br />

showing was so popular that several buses<br />

were rented to convey the oldsters to the<br />

theatre. Bill's mother-in-law Ida Torodor,<br />

an enthusiastic Golden Ager, helped organize<br />

the venture. This most recent manifestation<br />

of the popularity of movie entertainment<br />

with senior citizens reminded<br />

us of last week's Tribune article on "over<br />

65" housing projects in which it was<br />

stated that one of the most requested features<br />

of such housing is that it be located<br />

in proximity to a movie theatre.<br />

Maco's Century Theatre inaugurated a<br />

popular-price, non-reserved seat policy for<br />

its 538 balcony accommodations during all<br />

performances of "Cleopatra." The move<br />

is expected to result in a boom in attendance<br />

for "Cleo's" final months in the<br />

house .<br />

Singer of the local Cooper<br />

Theatre died at the age of 61. Singer was<br />

console operator in charge of coordinating<br />

the three Cinerama projectors at the<br />

Cooper house, and had been chief projectionist<br />

w-ith Cinerama operations in<br />

Minneapolis since they began here ten<br />

years ago . on the Filmrow obituary<br />

list was J. E. Koeppl, 39, manager of the<br />

Paramount Theatre in Brainerd, Minn.,<br />

who died in a traffic accident.<br />

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5«0FTICE :: February 10, 1964


!<br />

^<br />

DES MOINES<br />

Qur interview with teenagers on what<br />

prompted them to go to the movies<br />

needs some clarification. The young ladies<br />

questioned said word-of-mouth opinion of<br />

their friends was the most important influence<br />

on their decisions to see or not<br />

to see a certain attraction. They indicated<br />

they had lost faith that what they read<br />

and hear in film advertising truly represents<br />

what is on the screen.<br />

. . .<br />

The Varsity Theatre here, which has<br />

terrific response from "specialized audiences."<br />

has scheduled "Tosca," "Rigoletto"<br />

and "La Traviata" for Wednesday nights<br />

in February. The Opera Film Festival opens<br />

Holdovers<br />

with "Tosca" on the 12th<br />

on Groundhog Day here were "Move Over,<br />

Darling" in its second week at the Des<br />

Moines: "The Sword in the Stone" at the<br />

Orpheum. and "McLintock!" a barn-burner<br />

at the Ingersoll. The latter was due to leave<br />

after four weeks to make room for a return<br />

of "Fantasia," starring the oldest<br />

"living" mouse known to man.<br />

Donald Bowin, manager of the Waterloo<br />

Theatre, in a letter to the editor of the<br />

Waterloo Courier, points out that 73 per<br />

cent of all films played at the three downtown<br />

Waterloo theatres in the last six<br />

weeks fell under A-1 classification, yet<br />

no one "has come forward to defend and<br />

uphold these good movies that are played."<br />

Bowin 's letter followed a suggestion by a<br />

county supervisor that the county board<br />

hold up granting a food license to a local<br />

drive-in "until assurance is given that<br />

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films shown meet certain moral standards."<br />

The Courier, in an editorial, pointed to<br />

dangers of "disguising censorship under<br />

licensing powers granted for other purposes."<br />

Neither Bowin or the Courier<br />

argued that there was not room for upgrading<br />

film tastes, but both agreed that<br />

the path was NOT through denying food<br />

licenses.<br />

On Saturday and Sunday '1, 2), Veterans<br />

Auditorium, KRNT Theatre and the<br />

State Capitol each had a "full house" for<br />

events centered on Foreign Students<br />

Weekend—one of the very best "shows"<br />

that comes to Des Moines. As a longtime<br />

foreign student host and one of the 4,500<br />

persons who hung from a rafter at the<br />

Radio Theatre for the Saturday night<br />

fiesta, this reporter wondered if exhibitors<br />

in Iowa college towns ever had seen their<br />

theatres as a local breeding place for international<br />

goodwill and understanding?<br />

It would seem that the VERY LEAST a<br />

college town exhibitor might gain from<br />

his effort would be community prestige.<br />

Announcement of the April release of<br />

the film version of John Howard Griffin's<br />

book, "Black Uke Me," should be of great<br />

interest to exhibitors. The book, which is<br />

Griffin's startling account of his experiences<br />

after he darkened his skin and<br />

lived as a Negro, won coveted awards, including<br />

the 1962 Saturday Review prize.<br />

Its readers are legion and they make up<br />

a tremendously large potential audience.<br />

Incidentally, Griffin has several speaking<br />

engagements in Iowa during mid and late<br />

Pebniary. If he's in youi- town, make it<br />

a point to hear and meet him. If you<br />

haven't read his book, it's available for<br />

50 cents as a Signet paperback. If you can't<br />

find it on the local drugstore rack, ask<br />

them to stock it. You'll be glad you did<br />

when the film plays your theatre.<br />

Exhibitors on the Row included Mr. and<br />

Mrs. Gordon McKinnon from Spencer:<br />

Arnold Johnson. Onawa; E. Lund, Viborg,<br />

S. D., Glen Lambert. Monticello. and John<br />

Rentfle. Audubon. And finally, in observance<br />

of next Friday, this Valentine to ALL<br />

exhibitors "in the territory":<br />

Roses are red.<br />

Violets are blue.<br />

Send me some news<br />

And I will love you!<br />

Start BOXOFFICE coming..<br />

n 3 years for $10 (SAVE $5)<br />

D<br />

1<br />

2 yearj for $8 (SAVE $2) D<br />

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THEATRE<br />

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STREET ADDRESS<br />

TOWN STATE ZIP NO<br />

NAME<br />

POSITION<br />

BOXOFFICE - THE NATIONAL FILM<br />

825 Von Brunt Blvd , Kan«o> City, Mo. 64124<br />

WEEKLY<br />

MILWAUKEE<br />

a<br />

'<br />

11 exhibitors were asked to run Varle<br />

Week— February 9-15" on their ms<br />

quees as barkers packed the w^eek wi<br />

special events, starting off Sunday i9i wi<br />

the auxiliary tea. Mayor Henry Ma:<br />

proclaimed "Variety Week—February<br />

15 and followed through by having<br />

"<br />

message appear in the city hall to'<br />

lights again this year. All week Milwai<br />

radio and TV stations are filling the<br />

w-aves with the Variety gospel. The bi<br />

ers have arranged tours at the Epilei<br />

Clinic at Mount Sinai Hospital, sponsoi<br />

by the tent, and other events.<br />

John Voipe, owner of the Holiday Hou<br />

plush night spot, says his changing o^ »W<br />

to the old Roaring Twenties is paying il 1 «!*<br />

and credits the old silent movies with<br />

assist. Volpe said, "We paid Tony Bennj<br />

$10,000. In Las Vegas, they'd make men]<br />

In Milwaukee, we lost a bundle."<br />

This man "Pat" Halloran, Universal<br />

change manager, must have something<br />

the ball. We haven't seen as large a cr'<br />

turnout as he had since Bernie Strachi<br />

was chief barker. Present were Halloi<br />

Hugo Vogel. Variety Club executive sf'-<br />

retary: Lee Rothman and Bernie Stracho.^<br />

station WRIT: Jack Kois. Telenews Tlatre:<br />

Henry Berger, SW zone managij<br />

Harry Mintz, SW district manager; Ha^j<br />

Zaidins, Braves' attorney, Angelo Porchel<br />

Capitol Service: Joe Strother, Man<br />

Management: Henry Kratz, Allied sec*|<br />

tary: Frank Hughes, Standard Theatr;:<br />

Jerry Levy, Samsons: Glenn Kalh(<br />

lATSE international representative: Si i!<br />

Kaufman, insui-ance broker, and H<br />

Nichol. BOXOFFICE.<br />

Latest film ratings announced by<br />

Better Film Council of Greater Milwaub<br />

Family—Excellent: War and Peace. Goi<br />

Who's Minding the Store? Adults<br />

Young People—Very Good: Summer B<br />

day: It's a Mad, Mad, Mad, Mad Wo:<br />

Good: The Old Dark House, Adults<br />

Mature Young People—Very Good:<br />

Cardinal: The V.I.P.s. Good: Jackto<br />

Strait-Jacket. Fair: Goliath and the<br />

of Babylon: Samson and the Slave Que 3tj<br />

The Comedy of Terrors: Night Tf.*<br />

Adults—Very Good: The Prize: Man in<br />

Middle. Good: Cleopatra: Sparrows Cat<br />

Sing: The Playgirl and the War Minist<br />

Move Over, Darling. Fair: Winter Lig<br />

The Devil and the 10 Commandmer<br />

The Main Attraction.<br />

Valentine J, Wells reminds us that<br />

his lull consecutive term as execul<br />

secretary of the mayor's motion pict<br />

commission. In a previous issue, we<br />

advertently had it Better Films Coun^,<br />

We knew better, but must have been<br />

dreaming at the time. Sorry. Val.<br />

One of the incentives in connection<br />

runnmu the "Santa Claus" film here (<br />

"<br />

moled by "Willie for Murray Productiol<br />

on a saturation basis, was a savings bed<br />

to the exhibitor who tripled the hou's<br />

The hon'SJ<br />

manager of t*"^<br />

usual<br />

went<br />

average<br />

to<br />

attendance.<br />

Tommy Mack,<br />

neighborhood Sherman Theatre. A^O<br />

i<br />

singled out for efforts in behalf of '«<br />

promotion was Henry Kratz. Allied's '••<br />

ecutivo secretary.<br />

HI<br />

NC-2<br />

BOXOFFICE February 10, 1'*


MILWAUKEE<br />

Ed Gavin<br />

212 West Wisconsin Avenue<br />

Milwaukee, Wise.<br />

BR 3-6285<br />

MiNNEAPOLIS-OMAHA<br />

Abbot Sworti<br />

74 Glenwood Avenue<br />

Minneapolis 3, Minn.<br />

FE 8-7013


. . . Others<br />

. . . Dick<br />

. . Howard<br />

. . Don<br />

OMAHA<br />

Tack Rtnfro of Theatre Booking Sen'ice and<br />

Bill Barker of Co-Op Theatre Services<br />

announced they have consolidated under<br />

the name of Co-Op Theatre Booking Service<br />

and will operate at the same address<br />

307 North 16th St, Bill Burke, a veteran of<br />

the film industry, recently had joined Theatre<br />

Booking Service and Ken Claypool.<br />

who has held numerous sales and booking<br />

posts in the South Dakota-Iowa territory,<br />

had become affiliated with Co-Op before<br />

that. Howell Roberts, exhibitor at Wahoo,<br />

is the latest addition to the account list.<br />

.<br />

Loten Todd, who has the Motor Movie<br />

Drive-In at Lexington, was in Denver last<br />

week for a medical check-up<br />

Connell. who has the<br />

.<br />

bowling<br />

. Rauley<br />

alley at<br />

Bassett. which was foimerly the Rock The-<br />

tf'ATCII<br />

5^5 PROJECTION IMPROVE i^St<br />

^ Technikote ^<br />

Z^ ' PRODUCTS SS<br />

5<br />

S Now! -The Only<br />

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Available from your authorized^^^^^|<br />

I Theatre Equipment Supply Dealer: I<br />

I Export-Westrex Corp. I<br />

iTtCHNIKOTt CORP. 63 Seobring St., B'klyn 31, N.Y. |<br />

atre. has been vacationing at Marathon,<br />

Pla. . . . Arnold Johnson and his wife, his<br />

nephew and his wife have returned from<br />

Texas, where they visited Arnold's fatherin-law.<br />

Roy Lepovitz. Roy, who formerly<br />

had theatres at Seward, Onawa and<br />

Madrid, suffered a stroke and was hospitalized<br />

at McAllen but he's now out and<br />

reported to be doing well.<br />

Homer Roberts, owner of the Ritz Theatre<br />

at Cambridge, is reseating and redecorating<br />

and hopes to be able to open the theatre<br />

by March 1 . . . Joella Cohen was in<br />

Washington, D.C., last week and then was<br />

to go to Philadelphia on promotion work<br />

for Columbia. Ed, her dad, is among the<br />

oldtimers of the film sales field in this<br />

territory . Iz Sokolof of Hollywood Pictures<br />

. .<br />

and his wife returned to Omaha after<br />

an "out-of-the-world" vacation trip to San<br />

Francisco, Hawaii and Los Angeles.<br />

N. W. Long of Lansing, Iowa, was in the<br />

Buena Vista office last week for booking<br />

on the Row included Nebraskans<br />

Jack March, Wayne; Ben Juracek of<br />

Albion and his daughter and sons; Sid<br />

Metcalf, Nebraska City: Phil Lannon, West<br />

Point; Scott Raitt, Genoa, and lowans<br />

Arnold Johnson, Onawa; Vern Brown, Missouri<br />

Valley, and C. N. Brown. Hawarden.<br />

Don Shane, Ti'i-States city manager, has<br />

a new assistant at the Orpheum here. He's<br />

Gil Peterson, former Omaha University<br />

student and at one time assistant manager<br />

of the Cooper Theatre. He replaced John<br />

McNutt, who was promoted to manager of<br />

the Strand at Waterloo . Nieba<br />

who was manager of the Capitol at SW<br />

City, resigned to enter business for<br />

Langridge, manager at the Capit|<br />

in Grand Island, went to the Capitol<br />

Sioux City and Bob Dudley of the Str<br />

at Waterloo replaced Langridge at Sio<br />

City.<br />

Bernard McGee, who has been gi'oup i<br />

and public relations man with the Co<br />

Foundation Theatres in Omaha, has a,1<br />

nounced his resignation effective Febru<br />

14, to go with the Scliimmel Hotels at<br />

Indian Hills Inn in Omaha. He had<br />

with Cooper about four years and exp<br />

to handle group engagements and pu<br />

relations at the inn Bu<br />

veteran exhibitor at Crete, has been h(|<br />

pitalized. His daughter, Mrs. R. C.<br />

the former Jinx Burrus who won a<br />

Nebraska title, is carrying on his thea^<br />

affairs.<br />

A. G. Miller, who has the Miller Theall<br />

at Atkinson, has been watching the cale^<br />

dar anxiously for the Millers' annual ti|<br />

to warmer climes. They usually go<br />

Florida where A. G. watches the baseb<br />

spring training camps. This year, howeV<br />

they will go west to California, giving hjj<br />

a chance to make trips to the Arizona btujj<br />

ball training camps.<br />

"Captive City' to AEP<br />

From Western Edition<br />

HOLLYWOOD — "Captive<br />

City,<br />

matic action film starring David Niven, 1<br />

been acquired by AIP from Galatea<br />

of Italy, for release in the U.S. and Car<br />

A June 10 release has been set.<br />

EVERY<br />

WEEK<br />

Opportunity Knocks<br />

in<br />

BOXOFFICE<br />

• CLEARING HOUSE for Classified Ads<br />

• SHOWMANDISER for Promotion Ideas<br />

• FEATURE REVIEWS for<br />

Opinions on Current Films<br />

• REVIEW DIGEST for Analysis of Reviews<br />

Don't miss any issue.<br />

Handy subscription blank on last page.<br />

jj<br />

jj<br />

NC-4 BOXOFFICE :: Fcbiuaiy 10. l.M<br />

f


?. Mrs, E, c.<br />

I<br />

— ——<br />

Pork—The<br />

—<br />

'<br />

AA),<br />

WOE his<br />

Had World' Spinning<br />

iaster in Cleveland<br />

jLEVELAND — "It's a Mad. Mad, Mad,<br />

i World" shot up 40 more percentagp<br />

;its in its seventh week to a most imsive<br />

280, nearly three times average<br />

ness. Its closest rival in the percentreckonings<br />

was the new film, "Children<br />

the Damned," which opened at the<br />

ijte with 200. With the exception of a<br />

llrle featiu-e, all the other Cleveland<br />

ol rings drew better than average pati<br />

lage.<br />

(Average Is 100)<br />

le Cordinal (Col), 4fh wk 140<br />

iy_No, My Darling Daughter (SR) 75<br />

inentol Mondo Cone (Times), 7th wk 115<br />

Westwood Love on a Pillow (Royal),<br />

hts<br />

d wk 130<br />

liodrome—Charade (Univ), 3rd wk 130<br />

IK_Any Number Can Win (MGM), moveer,<br />

2nd wk 170<br />

il r*


. . Harry<br />

. . The<br />

!<br />

. . . Lois<br />

. . . Dorothy<br />

. . . Elva<br />

. . John<br />

.41<br />

. . "Who's<br />

. . RKO<br />

DETROIT<br />

Jack Zide formally took over the reins of<br />

Variety Tent 5 as chief barker Friday<br />

night as club plaudits went to Irving Goldberg,<br />

retiring chief. It is not a new exiperience<br />

for Zide, who served as chief<br />

barker several years ago.<br />

Bob Anthony, who has been a substitute<br />

projectionist for both the Detroit and<br />

Mount Clemens locals and also a narrator<br />

for commercial advertising spots produced<br />

by Dolan Drive-In Screen Advertising, has<br />

been elected vice-president and marketing<br />

director of E. W. Baker. Inc., advertising<br />

agency in the Buhl building, the successor<br />

to Denman and Baker, Inc.<br />

Clarence Van Til has closed the Sparta<br />

Theatre at Sparta . registered seating<br />

capacity of four downtown theatres has<br />

been revised—the Adams to 1,456, Palms to<br />

2,955; United Artists to 1,655 and the<br />

Music Hall, 1,213 ... A. Milo DeHaven,<br />

former Detroit theatre manager, sends<br />

comments from his new home in Venice,<br />

Calif., on the importance of non-film<br />

aspects of the industry, and the disputed<br />

results of audience polls on pictures and<br />

performers . Commodore of the<br />

FILMACK'S NEW 1964<br />

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THE GEORGE ENGLISH CORP.—Bcnryn, Pa.<br />

.Nallon*lde Sertlce . Ulenlure . . TeL Nl>(ui 4-4361<br />

Michigan Popcorn Co. was an interested<br />

visitor at the Michigan Ass'n of Pairs convention.<br />

Fred Pellerito, supervisor for Community<br />

Theatres, was out of town for a few days<br />

Nettleton of MGM was due here<br />

Harrison now has her own<br />

private office in the Imperial Pictures<br />

headquarters— another expansion for boss<br />

Jack Zide . and Evelyn Dembek enjoyed<br />

a wild wintry weekend in a northern<br />

Michigan ski resort. They rescued a car<br />

that went in the ditch, and found even<br />

their children were dubious about skiing<br />

after counting the number of casts visible.<br />

Bud Harris has resumed management of<br />

the Commerce Drive-In at Walled Lake, in<br />

which he has long had an interest. This has<br />

recently been a Wisper &; Wetsman operation.<br />

Bob Buermele of General Theatre<br />

Service is taking over the buying of film<br />

Merrifield will continue to run the<br />

M-60 Drive-In at Mendon, following the<br />

recent death of her husband John. They<br />

had taken over the theatre only last winter<br />

from Louis Danley.<br />

.<br />

The race in the Nightingale Club Bowling<br />

League really tightened up when the<br />

leading Ark Lanes lost all four points to<br />

Altec Sound Service and Galaxy Drive-In<br />

dropped three to National Theatre Supply.<br />

New standings:<br />

Teom W L Team W L<br />

Ark Lones 27 Armstrong .34'/2<br />

Goloxy 40 28 TEC<br />

. .<br />

33Vj<br />

331/, 34V,<br />

NTS 36 32 Locol 199 30 38<br />

Altec 341/2331/1 Nat'l Carbon 221/, 45'/,<br />

High rollers were Carl Mingione, 226, 582;<br />

Ed Waddell, 207. 565; R. Bloch, 191, 543:<br />

Roy Thompson, 196. 532; Francis Light.<br />

208, 518; Jack Colwell, 202, 511; Nick<br />

Forest, 181, 507. Roy Thompson was back<br />

for his first visit of the season as a sub on<br />

the National Theatre Supply team. He<br />

promptly scored to prove he can roll with<br />

the best. League secretary William Bradley<br />

is going away for six weeks. Secretary<br />

Emeritus Floyd Akins will be back in harness<br />

as replacement.<br />

'Seven Days' at 2 Houses<br />

From SoutheObt Edition<br />

NEW YORK—Paramount's "Seven Days<br />

in May," starring Burt Lancaster, Kirk<br />

Douglas. Fredric March and Ava Gardner,<br />

will open February 19 at the Criterion in<br />

Times Square and the east side Sutton Theatre.<br />

*«>''• Port! Rcpaira<br />

DETROIT POPCORN CO.<br />

READY-TO-EAT POPPED CORN<br />

Corn - Seatoning Boxes - Salt<br />

DISTRIBUTORS Of CRSTORS- POPCORN MACHINKB<br />

5633 Grand River Av«. Phone TYIer 4 6912<br />

Detroit 8, Mich Nights -LIN 3-U66<br />

Ohio High Court Rejects<br />

Shea Damage Suit Appec^^<br />

COLUMBUS—The Ohio Supreme Cou<br />

rejected an appeal from a damage si<br />

judgment sought by the Shea Theat<br />

Corp. The theatre was sued by Mrs. Estel<br />

Solley of New Philadelphia after she Ii<br />

and was injured in the theatre.<br />

The Tuscarawas County common pi<br />

court had ruled that the woman<br />

negligent and decided for the theal<br />

firm. That decision was reversed by<br />

appeals couit on the grounds that<br />

was inconclusive proof of the wo;<br />

negligence.<br />

COLUMBUS<br />

10^<br />

T oew's Ohio is scheduled to show a rerun<br />

the Jack Palance feature, "Requiem :<br />

a Heavyweight," with the closed-circii<br />

telecast of the Sonny Liston-Cassius CI.'<br />

heavyweight championship fight Februsf<br />

25 . . . The RKO Palace also will presa<br />

the fight telecast . . . Jimmy Rea, opera!<br />

^|<br />

of the Free Christian Drive-In, annoum<br />

that the auto theatre will open the sumn<br />

)K1<br />

f,\l<br />

season May 2 with the showing of the<br />

Graham feature, "Lucia."<br />

Eugene V. Bishoff of the W. Lyman C(:<br />

real estate firm said that "definite pro<br />

ress" is being made in obtaining a lesf<br />

for the Hartman Theatre, which has<br />

closed for the past several months. Bishi<br />

is representative of Mr. and Mrs. NathJ<br />

Lifson of Philadelphia, who purchased<br />

theatre and adjoining office building 1<br />

November for a reported $900,000.<br />

The six-week run of "Charade" at<br />

Palace was the longest run there for mi<br />

months . Been Sleeping in<br />

Bed?" was held an additional day at Loe'<br />

Ohio, with the State street theatre go<br />

to Friday openings . Grand<br />

conclude its record-breaking run of<br />

Cinerama spectacle, "How the West W<br />

Won," Febi-uary 11. The feature opei<br />

last April 11 and its ten months' lun<br />

exceeds any other Cinerama attract:! ;.<br />

-<br />

here.<br />

Milestone Fete March 1<br />

From New England Edition<br />

HOLL'VWOOD—George Stevens, Jacl ..<br />

Warner, Jack Benny, Stanley Adams, 1<br />

cio Herb Brown and Robert Weitman U<br />

be on the dais at the Screen Product*;<br />

Guild 12th annual Milestone awards<br />

ner honoring Arthur Frtvd March 1<br />

Foy. chairman, said the guild also<br />

present awards for the best prod<br />

theatrical motion picture of the year,<br />

best produced filmed television sene:<br />

tlie y(>ar and the Jesse L. Lasky inl<br />

collegiate competition award.<br />

-<br />

11<br />

CARBON ARCS ... for<br />

Brighter Light on Scr*«n<br />

• Longer Burning par Carbon<br />

• Mora Economical<br />

CARBONS. INC.<br />

finest Projection<br />

Compact Xenon Arcs<br />

E:jrjFioj\r' products<br />

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BOONTON. N.J.<br />

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bf Christi*<br />

I<br />

ME-2 BOXOmCE February 10, )5


.<br />

.<br />

.<br />

: >VIVID PORTiUYAL OF THE 6ALUIIT STAND<br />

A6AINST CASTRO AND HIS<br />

COMMUNISTIC COHORTS<br />

BY THE BRAVE REFU6EES<br />

WHO PROMISE.<br />

^i^^<br />

A father's revenge on his son *lw<br />

betrayed his country's patriots I<br />

JCAND<br />

B obuimii'<br />

atrp<br />

Thict b-l<br />

.-O'.'Cc<br />

OF THE<br />

BttS Sleepir<br />

3oit<br />

starring<br />

ARAM<br />

KATCHER<br />

STARRING<br />

JOHN DELGAR<br />

ROBERT GLENN<br />

F&RBiDDEni<br />

'<br />

GMKEB...<br />

Brilliant. .<br />

Devastating. .<br />

Extraordinary!<br />

you'll howl when S^^^and Pfll'+'CS collide head-or<br />

^.\A^'<br />

^•Iv T<br />

a<br />

hilarious<br />

election year<br />

and<br />

satire<br />

CenIre<br />

IAN CARMICHAEL<br />

ALASTAIR SIM<br />

PATRICIA BRED IN<br />

RICHARD WATTIS<br />

ERIC BARKER<br />

DETROIT<br />

Robert Buermele<br />

315 Fox Building<br />

Detroit 1, Mich.<br />

CINCINNATI<br />

(Reissue)<br />

Ed Solzberg<br />

1632 Central Parkway<br />

Cincinnati 10, Ohio<br />

241-3671<br />

CLEVELAND<br />

Sam Schultz<br />

2108 Payne Avenue<br />

Cleveland 14, Ohio<br />

PR 1-2741


. . . Harold<br />

I<br />

HCHNIKOTI<br />

4<br />

. . . Mollye<br />

. . Catherine<br />

. . The<br />

—<br />

. .<br />

February<br />

. . Marie<br />

. . Variety<br />

'<br />

[iii<br />

'<br />

S(j<br />

CLEVELAND<br />

There was a terrific response to appeals<br />

for blood donors for Mrs. Danny Rosenthal,<br />

wife of the manager at 20th-Pox<br />

Newspapers, radio and television appeals<br />

were made and 150 persons responded. 100<br />

of them offering the rather rare A-negative<br />

type of blood needed. Mrs. Rosenthal has<br />

been in the hospital for four weeks and in<br />

another couple of weeks must undergo<br />

open-heart surgery. Her doctors have released<br />

her for a short time, as part of their<br />

therapy, to go to Wilmington. Del., to see<br />

her new grandchild before .she continues<br />

treatment. Sanford Leavitt acted as "director"<br />

of the blood collection and he<br />

wants to thank publicly and from the heart<br />

all who helped— the Palace Theatre personnel<br />

who handled the phone calls, and<br />

Marty Grasgreen of Allied Artists who was<br />

Sanford's "aide." All donors are being<br />

blood-typed and fuinished with copies of<br />

the results so they will be prepared in an<br />

emergency.<br />

Other Film Building news is of a more or<br />

less annual reunion. Marie Roessel of Buffalo,<br />

onetime cashier at Universal in Cleveland,<br />

also Cincinnati. Detroit and Buffalo,<br />

visited Ann iVickersi Pickett now with<br />

MGM. They had luncheon at the Schwartz<br />

Rathskeller and guests were Hazel Mack.<br />

Grace Dolphin. Dolores "Sis" Smith. Betty<br />

Bluffestone. Carolyn Kekic. Gladys Nelson<br />

and Laura DeMent.<br />

Additional guests at Peter Rosian's "back<br />

to back" showing of "Chalk Garden" and<br />

"Bedtime Story" were Sandy Steele of<br />

Oberlin: Mr. and Mrs. Sam Schultz. Selected<br />

Pictures: Mr. and Mrs. Joe Lissauer.<br />

Skirbal! Co.: Mr. and Mrs. Mark Essick.<br />

Modern Theatres: Lou Horwitz and Sandy<br />

Leavitt. Washington circuit: Jack Silverthorne.<br />

Hippodrome Theatre and Blair<br />

Mooney. Cooperative Theatres. Also there<br />

were Milton Rackmil. Universal president,<br />

and H. H. Martin, general sales manager<br />

Henderson. Paramount Pictures,<br />

after a year and a half, has finally sold his<br />

home in Mount Lebanon, Pittsburgh. Paramount's<br />

big one. "Fall of the Roman Em-<br />

1^^ WATCH PROJECTION IMPROVE t^^<br />

^ Technikote ^<br />

^^ PRODUCTS ^^<br />

^5<br />

Wow.' - The Only ^Z<br />

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XR-171 Pearl • Rcpcit Dust i^^<br />

;ig;^/////Hl»v\\w\xxs5Ss<br />

Available from your authorized<br />

Theatre Equipment Supply Dealer:<br />

Export-Weslrex Corp.<br />

CORP. 63 Stabring St., B'klyn 31, NY<br />

I HCHN<br />

THE BIG COMBINATIONS<br />

COME FROM<br />

Allied Film Exchange Imperial Pictures<br />

pire" comes to the Ohio Theatre April 15 on<br />

a ten-a-week basis.<br />

Columbia has moved its shipping department<br />

to States Film. 2336 Payne Ave., and<br />

is doing some extensive office remodeling<br />

Davis and Barbara Hermann of<br />

MGM have returned from a business trip<br />

to Chicago. No Nieman-Marcus visits. . . .<br />

Al Vermes of the Mercury and Yorktown<br />

theatres has removed the cigaret machines<br />

from his theatres in order to cooperate with<br />

an ordinance passed in his community .<br />

Meyer Fine of As.sociated Pictures is in a<br />

hospital for examinations.<br />

Blair Mooney of Cooperative Theatres<br />

has taken over the Magic City Drive-In at<br />

Barberton. also Redstone's three drive-ins<br />

in Toledo—the Miracle Mile, the Maumec<br />

and the Franklin Park .<br />

Bayne<br />

has joined Cooperative Theatres as clerk<br />

and typist. She's from Scotland . . Something<br />

.<br />

sulphur and molasses can't<br />

cure<br />

the spring rash of rumors of new theatres<br />

about to appear. So far not much in even<br />

groundbreaking to report . Moreland<br />

Theatre. 11820 Buckeye Rd., has given<br />

up on movies and gone in for dinners, a<br />

troupe of singers of light opera and a new<br />

name, the Players' Theatre. It is described<br />

as a "picturesque theatre-restam'ant cafe<br />

with impressive oak-beamed ceilings, paneled<br />

paintings and handsomely redecorated<br />

in chocolate brown and bone<br />

"<br />

white.<br />

Kay Halle, Washington hostess, lectuier<br />

and well-known ex-Clevelander. will be here<br />

February 18 to speak at a special ladies<br />

luncheon at the Cleveland Skating Club.<br />

She will talk about the Cleveland orchestra<br />

concert to be held in Washington the Saturday<br />

previous. Mrs. Joseph P. O'Donnell.<br />

program chairman, will introduce Miss<br />

Halle. At the head table at the skating club<br />

with Miss Halle and Mrs. O'Donnell will be<br />

Mrs. Raymond F. Essick. Mrs. Robert P.<br />

Dalton, Mrs. Charles J. Kilroy.<br />

At 10 p,m. on Tuesday (25i Loew's State,<br />

The Allen and Babin's Hippodrome will<br />

offer a closed-circuit telecast of the heavyweight<br />

championship fight between Cassius<br />

Clay and Sonny Liston. The State<br />

Theatre will open at 7:30 and the fight<br />

telecast will be preceded by Anthony Quinn<br />

in "Requiem for a Heavyweight."<br />

Tuscaloosa Skyline Airer<br />

Leased by R. C. Cobb<br />

l-i'jm SouthcQif Edition<br />

TUSCALOOSA. ALA. — The Skyline<br />

Drivc-In here has been lea-sed by R. C.<br />

Cobb of Fayette from H. J. Cleveland sr..<br />

who announced that the agreement provides<br />

for a ten-year-lease, plus three fiveyear<br />

options.<br />

Cobb announced that Richard E. Young,<br />

former manager of the Dale Drlve-In. has<br />

been apix)int


I<br />

Son—The<br />

. (>the<br />

[<br />

(Average<br />

'-<br />

I<br />

HARTFORD<br />

'<br />

—<br />

' AS<br />

• |ind—<br />

r<br />

—<br />

—<br />

—<br />

«r rrhe Easy Life' ZOO<br />

1i Boston Opening<br />

BOSTON—Business at the boxoffice is<br />

Swcehp tiding nicely despite bad weather, snow<br />

Brms and hazardous traveling. "The Easy<br />

coeate opened high above average at the<br />

eter Theatre and was helped by the perlal<br />

visit of producer Joseph E. Levine,<br />

si'iatie.wfc<br />

tf held a press conference on the picture<br />

aathes the Ritz Carlton. "All the Way Home"<br />

(tned nicely above average at the Parapunt.<br />

"Cleopatra" came to the end of its<br />

n at the Gary in a moveover and "The<br />

^tors" opened there Friday i7i. "Strait-<br />

:ket" was holding very high above averj<br />

in its third week at the Astor, while<br />

'the Cardinal" was doing amazing busirjss<br />

at the Saxon in its eighth week, sold<br />

o't to groups and organizations.<br />

Is 100)<br />

—<br />

LSI i»k (» -4 A3r— Strait-Jacket (Col), 3rd wk 200<br />

H wees to j-T<br />

g^g^ Hill—Tom Jones (UA-Lopert), 7th wk 210<br />

:'"illiCh0Jt'| Bton It's o Mad, Mad, Mod, Mod World<br />

»t«iKlV-i OA-Cinerama), 12th wk 175<br />

••^'^-iCri— Royal Bollet (5R), The Bolshoi Bollet<br />

;sn aadapt^iJ 1;R), reruns 1 35<br />

Vim.--}Ctter The Coniugol Bed (Embassy); A Poir of<br />

*"*•' i 1 riefs (Davis), reruns 1 35<br />

U. Oimei fcl Cemo, Kenmore Square To Bed ... or Not to<br />

Li*P Haiffl : •«' iConfl), 6fh wk 125<br />

LTBl mm.<br />

f ,er—The Easy Life (Embossy) 200<br />

-S nnJTerti::^ Gy—Cleopotro (20th-Fox), moveover, 13th wk 125<br />

- 7-- K/flower 4 tor Texos (WB); Wives ond Lovers<br />

'^ara), reruns 130<br />

^Tlorial—Charade (Univ), 6th wk 200<br />

Hue Hall— Soldier in the Roin (AA), 3rd wk 140<br />

- Cheum—Man in the Middle (20th-Fo>c), 2nd wk. . .135<br />

FDmount All the Way Home (Para);<br />

lirooks Anonymous (Janus) 160<br />

Irmo Lo Douce (UA), rerun 140<br />

: :.r,<br />

••'<br />

Cordinol (Col), 8th wk 250<br />

iit End Knife in the Cinema— Water<br />

iSJ ?cler -.j I<br />

e; LirafitOE! f<br />

|


I<br />

I<br />

Pay TV 'Threat' to Movie Industry<br />

Over-Rated, Boston TV Editor Says<br />

BOSTON—Pay TV won't bury the rnoviL"<br />

industry, says Arthur E. Petridge. television<br />

editor and columnist of the Boston<br />

Herald, who headed his Sunday, January<br />

26, column: "What Actually Has Pay TV<br />

to Offer the Public?"<br />

Petridge, one of the first TV editors<br />

to write about pay TV back in the early<br />

days of the movement, said:<br />

"It is our belief that very few movie<br />

magnates are going to allow pay TV to<br />

completely bury the industry. Free TV has<br />

started the process but if the studios come<br />

up with top-notch films, the public will<br />

still patronize them. On pay TV. at $2 or<br />

more per home, they would be one-shot<br />

affairs and what would this do to film<br />

houses?"<br />

"The same reasoning applies to Broadway<br />

shows." he continued, "only more so.<br />

Fifth New Theatre<br />

Opens in Boston<br />

BOSTON — The Paris Theatre opened<br />

Wednesday i5i with Continental's "Billy<br />

Liar." marking the fifth new theatre opening<br />

in the Greater Boston area in the last<br />

18 months. Others were the Park Square<br />

Cinema, Kenmore Cinema, New Capri and<br />

the Plaza, the latter in Chelsea.<br />

Designed from the ground up to include<br />

all the latest advances in theatre designing<br />

and film projection, sound reproduction<br />

and comfortable seating, the new Paris is<br />

a jewel box theatre with a glass front. A<br />

clear view of the Prudential Tower in the<br />

new Prudential Center across the street is<br />

obtained from the lobby of the Paris and<br />

the theatre is topped by fine grillwork that<br />

is lighted effectively at night.<br />

An invited audience of civic, .social and<br />

business dignitaries attended the reception<br />

and special opening preview at the 600-<br />

.seat art theatre as guests of James Vlamos.<br />

Steve Prentoulis, and Alfred Quintero,<br />

owners.<br />

'The Cardinal' in Boston<br />

Nears Attendance Record<br />

BOSTON— "The Cardinal." endor.sed by<br />

Richard Cardinal Cushing at its world<br />

premiere here, is headed for a record as<br />

ever-increasing lines continue unabated<br />

since the Preminger film opened. Also helping<br />

the picture are group bookings, which<br />

Alan Preedberg. general manager of Sack<br />

Theatres, and Leonard Barrack, group sales<br />

director, say are accelerating.<br />

Showing at the Saxon on a reversed-seat<br />

basis, the film has been running ahead<br />

To begin with, pay TV subscribers would<br />

soon become disenchanted if some of the<br />

stage busts' of this season were foisted<br />

on them at $3 per show. Free TV offers<br />

plenty of busts but the viewer can tune<br />

them out. knowing he isn't wasting his<br />

money by doing so.<br />

"Again in respect to plays: Just how<br />

many producers are going to risk putting<br />

a show on TV not knowing how many<br />

will watch it? If it 'draws' millions of viewers,<br />

that will kill it as far as Broadway<br />

is concerned: if it is a flop, it still is a<br />

dead duck. Since first-run films and<br />

Broadway plays are pay TV's main talking<br />

points, we might ask why so few of these<br />

have been shown on the Hartford pay TV<br />

station since it went on the air almost<br />

a year and one-half ago?"<br />

And pay TV will be expensive!<br />

each week since its opening and is outgrossing<br />

every other city where it is now<br />

playing. On Saturday nights, the Saxon<br />

has to turn away customers.<br />

In its first five weeks, "The Cardinal"<br />

averaged over $23,000 per week. An alltime<br />

record was set<br />

through Thursday, January 20-24, when<br />

ticket sales ran over $3,500 per day.<br />

by the Saxon Monday<br />

First Hartford Bookings<br />

Team Hardtop, Airer<br />

HARTFORD — The second hardtop and<br />

drive-in theatre day-and-date major attraction<br />

booking in metropolitan Hartford<br />

in as many weeks started February 7 when<br />

the 1.900-seat downtown AUyn opened<br />

Universal's "Man's Favorite Sport?" with<br />

the 2,070-car capacity Smith Management<br />

Meadows Drive-In.<br />

Preceding it was the day-and-date booking,<br />

beginning February 5 of Paramount's<br />

"Love With the Proper Stranger" at the<br />

downtown 2,800-seat Loew's Poli and the<br />

900-car capacity Pike Drive-In. These two<br />

theatres distributed 100 records to the first<br />

patrons at the opening performances of<br />

the Paramount feature.<br />

Before these two day-and-date bookings,<br />

first-run downtown theatres here have<br />

played product on an exclusive basis.<br />

Sues Dimension 150, Inc.<br />

From Western Edition<br />

LOS ANGELES—A suit has been filed in<br />

superior court against Richard H. Vetter,<br />

Carl Williams, Louis de Rochemont and<br />

Dimension 150, Inc., by Edmund Vettie,<br />

who alleges a breach of contract which<br />

called for an exclusive representation and<br />

commission on sales.<br />

Joseph Levine Announces<br />

He's Selling Theatres<br />

Continued from preceding page)<br />

Ponti and Sophia Loren for Tokyo for thr<br />

film festival there in April. Miss Loren hai<br />

just given the producer-distributor a Roll:<br />

Royce convertible, which was used in on^<br />

of their pictures.<br />

Joe Levine's first production was 18 year<br />

ago in Boston, he recalled, a film call<br />

"Gas Light Follies," made for around $20,<br />

000. Some of the pictures he released in hi<br />

Boston days include, he reminisced. Gang<br />

busters. Wiretappers, Attila, Godzilla. Her<br />

cules. Hercules Unchained.<br />

Levine told how Bette Davis came<br />

work in his picture. "Empty Canvas."<br />

He said he had called Miss Davis, wh<br />

had read the script, and that she flatly sal(<br />

'No' when asked to do the picture. "Th<br />

next day," he said, "I called Joan Craw'fon<br />

and asked her. She said get the script ove:<br />

to me as I'm leaving for Hawaii. I sent<br />

messenger to Miss Davis to pick up th<br />

script. Miss Davis asked the messenge<br />

where he was taking the script. When h<br />

told her. she called me and said, 'You'r<br />

such a lively gentleman, I think I'll do tha<br />

picture!' "<br />

Cleveland Critics Pick<br />

Kramer Best Director<br />

From Mideast Edition<br />

CLEVELAND — Stanley Kramer, pro<br />

ducer-director of "It's a Mad, Mad. Mac<br />

Mad World." has been named Best Dl|<br />

rector of 1963 by the Cleveland Critlt<br />

Film Council, composed of Stan Anderso'^<br />

and Tom Mastroinni of the Clevelani<br />

Press, W. Ward Marsh and Glen Pullen<br />

the Cleveland Plain Dealer and Arthi<br />

Spaeth of the Sun Press. The award will<br />

made in Cleveland at a press film lunch^<br />

eon February 13th.<br />

The critics' awards for best actress an<br />

best newcomer have gone, respectively.<br />

Leslie Caron and Peter O'Toole for thei<br />

performances in "The L-Shaped Room<br />

and "Lawrence of Arabia," both Columbi<br />

releases. Miss Caron and O'Toole wei<br />

named 1963's Best Actress of the Year an)<br />

Best Actor of the Year by the British FUi<br />

Academy for their portrayals in the tw<br />

films.<br />

Springfield Theatreman<br />

John Patno Buys Home<br />

SPRINGFIELD — John H. Patno j<br />

manager of the Paramount Theatre her<br />

and his wife have purchased and occupitj<br />

the S'^.-room house at 146 Amherst S|<br />

Granby. from Mr. and Mrs. Richard<br />

Hire. The Patnos have three children.<br />

Patno. before coming here to mam<br />

the Paramount, was manager of the Strai<br />

Theatre in Holyoke.<br />

Hal Smith appears in "The Out'<br />

Towners." a Martin Manulis production<br />

CARBON ARCS ... for finest Projection . . . Compact<br />

Xenon Arcs<br />

• Brighlar Light on Screan<br />

• LoDgar Burning par Carbon<br />

• Mora Economieed . . .<br />

CARBONS. INC.<br />

say^ LAMPHOUSES •<br />

by CI-<br />

BOONTON. N.J.<br />

products<br />

-^gy f POWER SUPPII<br />

by Chrittit<br />

NE-2 BOXOFFICE February 10, 191


Boifon 16, Moss.<br />

HA 6-0798


I<br />

Channel<br />

!<br />

HARTFORD<br />

Ctepping up its import content, RKO General,<br />

owner-operator of WHCT-TV<br />

18 1. presenting America's first<br />

over-the-air subscription TV experiment,<br />

has bought a group of award-winning pictures<br />

titles not yet disclosed from Russia.<br />

India and Italy. These films will be shown<br />

in Hartford for the first time via sub-<br />

FILMAGK'S NEW 1964<br />

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CATALOGUE<br />

NOW RCADY<br />

The Theatre Industry's Bible<br />

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Selling Merchant Ads, Concessions,<br />

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Ideas Free on Request.<br />

nUNACK TRAILIR CO.<br />

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'<br />

'<br />

liird<br />

I<br />

'<br />

I<br />

—<br />

—<br />

—<br />

—<br />

I<br />

EXPERT<br />

jood Weather Break<br />

Helps in Montreal<br />

MONTREAL—Almost spring-like weather<br />

helped considerably at the city's leading<br />

Iheatres. Attendance was excellent for the<br />

leventh week of "It's a Mad, Mad, Mad,<br />

Uad World" at the Imperial. "Under the<br />

jfum Yum Tree" at the Palace and "The<br />

pardinal" at the Seville. "Cleopatra," at<br />

Ihe Alouette, is in its last few weeks of a<br />

trong run of some 32 weeks.<br />

Cleopatra (20th-Fox), 32nd wk Good<br />

Llouette<br />

[.venue— Heovens Above (SR), 5th wk Good<br />

(opitol Fun in Acapuico IPora), 2nd wk<br />

inenia Festival— Le Doulos (SR), 9th wk<br />

Good<br />

Good<br />

c Ville Mane The Conjugal Bed<br />

wk<br />

Good<br />

Joom)—The Nutty Professor (Para).<br />

Good<br />

Donovon's Reef (Para) Good<br />

'jrval Salic Doree)<br />

inpenal a Mad, Mod, Mad, Mad World<br />

It's<br />

(UA-Cinerama), 7th wk Excellent<br />

ent Doctor in Distress (SR), 2nd wk Good<br />

Soew's— 4 for Texas ( WB) Good<br />

loioce Under the Yum Yum Tree (Col),<br />

i 2nd wk Excellent<br />

i,ville—The Excellent<br />

Cardinal (Col)<br />

,'estmount The Running Man (Col), 3rd wk Good<br />

Mary, Mary' Crowd Pleaser<br />

U Hollywood in Toronto<br />

TORONTO—For several major theatres<br />

: was still Christmas insofar as programs<br />

.ere concerned, as holiday attractions<br />

arried on for a sixth or seventh week.<br />

)ne new picture was "Mary, Mary," which<br />

id smart business at the Hollywood, while<br />

he best of numerous holdovers was "Tom<br />

ones" in its sixth stanza at the Hyland.<br />

'he presence of the Taylor-Burton duo in<br />

..'oronto apparently added something to the<br />

ake at the University for the 32nd week of<br />

Cleopatra."<br />

(Average Is 100)<br />

It's a Mod, Mod, Mod, Mad World<br />

arlton<br />

(UA-Cineroma), 7th wk 1 05<br />

iglimon— Billy Lior (SR), 2nd wk 105<br />

ollywood— Mary, Mary (WB) 120<br />

Tom Jones (UA-Lopert), 6th wk 110<br />

Who's Been Sleeping in My Bed?<br />

.yland<br />

inperiol<br />

(Para), 2nd wk 105<br />

iDew's—The Prize (MGM), 5th wk 100<br />

-voli—The Cordinol (Col), 6th wk 1 00<br />

Dwne Wuthering freights (SR), reissue, 2nd wk. 100<br />

niversity Cleopatra (201h-Fox), 32nd wk 105<br />

ptown—Charade (Univ), 6th wk 100<br />

: j:ain and Cold Weather<br />

I'laguing Vancouver<br />

VANCOUVER—The city still is in an<br />

ctive rain-cold belt, making it rough on<br />

leatregoers and even so on exhibitors.<br />

Charade," however, rounded out six weeks<br />

1 six theatres to top business, while<br />

Women of the World" and the reissue of<br />

Windjammer" both had what it took to<br />

ire patrons out to the theatres in spite of<br />

dverse weather.<br />

npitol Madame (IFD) Moderate<br />

deon—The Cordinol (Col), 6th wk Moderate<br />

pheum—The Stripper (20th-Fox) Fair<br />

onley—Cleopatra (20th-Fox), 30th wk Fair<br />

rond Windjammer (Cinerama), reissue, 12th wk. Good<br />

udio Women of the World (IFD), 6th wk Good<br />

—Charade<br />

IDgue, five other theatres (Univ),<br />

6th wk Good<br />

'Flies' Week<br />

TORONTO — "Lord of the Flies" ac-<br />

Junted for a third week at the Interational<br />

Cinema while "Drylanders," the<br />

ational Film Board feature released by<br />

olumbia, made a switch to the New<br />

orker Cinema after its first appearance<br />

t the Eglinton. The Casino kept "Mondo<br />

ane" for a fourth week and the Park<br />

inema gained a third week with "The<br />

reat Escape." The Mount Pleasant, a<br />

eighborhood house in the North End,<br />

layed "Irma La Douce" for a sixth<br />

eek.<br />

FPC Attracts Interest<br />

Of Canadian Investors<br />

MONTREAI Famous Players Canadian<br />

Corp., whose shares are listed on Montreal<br />

Stock Exchange, are attracting interest for<br />

investment portfolios, states the stock<br />

brokerage firm of R. A. Daly & Co. The<br />

shares, trading around $19.50, yield 5.12<br />

per cent, and the broker says at this level<br />

the shares appear to offer minimum risk,<br />

and yet, growth potential.<br />

The comment notes that Famous Players<br />

Canadian, the largest operator of motion<br />

picture theatres in Canada, was hit in the<br />

late 1950s by television, but since then management<br />

has acted to adjust to its new<br />

environment. Almost 100 unprofitable theatres<br />

have been dropped, leaving 321 in the<br />

company's fold.<br />

Famous Players Canadian has also embarked<br />

on a major diversification move<br />

which resulted in the acquisition of a television<br />

station, community TV antenna installations,<br />

bowling alleys, motels and an<br />

Ontario province franchise for the commercial<br />

music background service company<br />

Muzak.<br />

Famous Players has also pioneered in<br />

Etobicoke, Ont., with its parent company.<br />

Paramount Pictures Corp., in Telemeter<br />

pay TV. and has installed Eidophor for<br />

large screen closed circuit TV projection<br />

in nine theatres in Ontario. With Eidophor.<br />

the company can provide screenings of<br />

sporting events and shows in neighborhood<br />

theatres.<br />

The comment adds the most promising<br />

near term moneymakers are the company's<br />

rapidly expanding antenna systems. With<br />

the recent acquisition of Cable TV, Ltd.,<br />

Montreal, in partnership with Montreal's<br />

United Amusement Corp., Famous Players<br />

now has interests in ten community antenna<br />

companies with a total of 56,000 subscribers<br />

and an estimated potential of 200,-<br />

000 acquisitions in this field.<br />

The stockbroker added that the decline<br />

in motion picture boxoffice receipts appears<br />

to have run its course. Canada, it is<br />

pointed out, has reached the TV saturation<br />

point with 89 per cent of households now<br />

owning sets. Bigger and better motion<br />

pictures have helped the theatre receipts,<br />

and Sunday movies in a number of cities<br />

heretofore not able to shovi' movies on the<br />

Lord's Day have increased the attendance,<br />

especially in Ontario, at Vancouver and<br />

Winnipeg,<br />

Famous Players Canadian's strong financial<br />

position and satisfactory present<br />

earnings, estimated to be over $2,000,000<br />

for fiscal year 1963. appear to be more than<br />

sufficient to provide for further futui-e<br />

acquisitions and the continuation of the<br />

$1 annual dividend.<br />

Over 30 Writers at Work<br />

On March 9 Awards Fete<br />

From Canod.on Edition<br />

HOLLYWOOD—Leonard Stern, comedy<br />

writer and producer, has been named producer<br />

and director of the 16th annual<br />

writer's guild awards dinner March 9. Cochairmen<br />

Allen Rivkin and Christopher<br />

Knopf said Stern will supervise, with more<br />

than 30 scripters in the guild readying<br />

material for the event. This is the fli-st<br />

combined awards dinner of the screen and<br />

television-radio branches.<br />

Members of the screen branch unanimously<br />

ratified the recently negotiated theatrical<br />

pact reached with the majors.<br />

Pioneer Trust Fund<br />

Reaches $100,000<br />

TORONTO—Ralph Dale, Mort Margohu,s.<br />

Lloyd Pearson and Zeke Sheine were<br />

elected to the Canadian Picture Pioneers<br />

board of directors at its annual session.<br />

Holdovers are Myer Axler. Len Bishop, Jack<br />

Fitzgibbons jr.. Dan Krendel, Lionel Lester,<br />

Harold Pfaff and Curley S. Posen.<br />

The new board re-elected Krendel as<br />

president. Bishop as vice-president and<br />

Lester secretary- treasurer.<br />

Added as members from Toronto were<br />

A. E. Brown, J. J. Chisholm, T. P. Covert.<br />

H P. Ginsberg. James Hogan. J. S. Kurk,<br />

J. R. Nairn. T. W. Naylor, H. C. Scheinman,<br />

L. C. Shelly. William Summerville<br />

and Ralph Zelickson; also C. Bahrynowski<br />

and William Burke, Brantford; J. W. Dixon<br />

and J. A. Loughlin. Hamilton; C. Mills. St.<br />

Thomas: H. W. Tordiff, Barrie. and L.<br />

Tyler. Woodstock.<br />

The total CPP membership is 692, reported<br />

Russ McKibbin, membership chairman.<br />

The trust fund has reached $100,000, a<br />

milestone in the 21 -year history of the motion<br />

picture benevolent and social organization.<br />

Oscar Han.son, trust fund chairman,<br />

said the Pioneers had raised almost<br />

$25,000 of the fund in the last year, including<br />

$3,287.58 from showings of "Anniversary,"<br />

the show about Canadian motion<br />

picture history which was made by<br />

the National Film Board and distributed<br />

by Columbia.<br />

Myer Axler and Pat Travers were chairmen<br />

for the Ontario fund raising committee.<br />

Barry Carnon was chaiiman of the<br />

diamond Jubilee celebration last year.<br />

Harvey Harnick of Columbia and Guy<br />

Roberge also received praise for their valuable<br />

assistance.<br />

J. M. RICE and CO. LTD.<br />

m<br />

"Everything for the Theatre"<br />

Ballantyne Sound Systems.<br />

Hilux Anamorphic Lenses.<br />

Williams Silver Screens.<br />

New & Rebuilt Theatre Chairs.<br />

EXPERT REPAIR DEPARTMENT<br />

430 Kensington St.<br />

Winnipeg 21, Man.<br />

TU 8-7987<br />

10029 Joipar An.<br />

Edmonton, Alto.<br />

GA 2-8502<br />

EVERYTHING FOR THE THEATRE<br />

MOTIOGRAPH Equipment<br />

Compfete line foctory ports<br />

REPAIRS ^'l.y;^Vo7[]<br />

We Sell and Service<br />

Theotre Chairs, Rectifiers, Are Lamps<br />

Sound Equipment, 16mm and 35mm Protectors<br />

SHARP'S THEATRE SUPPLIES, Ltd.<br />

Phones AM 2-7266 and AM 2-4076<br />

104 Fourth St. S.W. Colgory, Alt.<br />

3X0FTICE : : February 10, 1964<br />

K-1


. . Michel<br />

. .<br />

. . . Reine<br />

. . Montreal<br />

. .<br />

. . The<br />

MONTREAL<br />

T A. I^pointe Films has released the<br />

French "Les Nouvelles Vacances de<br />

Monsieur Hulot" and "La Petite Cuillere."<br />

the last a Palme d'Or winner at the 1961<br />

Cannes Festival. The two films wore seen<br />

locally at the Cine-Club at 3860 St. Urbain<br />

St. . . . Astral releases "X—the Man With<br />

the X-Ray Eyes." a Pathecolor film winner<br />

of the International Science-Fiction Film<br />

Festival, and "The Quick and the Dead"<br />

received outstanding reception at United<br />

Amusements Strand. Rialto and Savoy<br />

theatres.<br />

.<br />

. . . Le<br />

Jean-Pierre Desmarais, president of<br />

Select-Films, spent a fortnight in Paris<br />

where he viewed a number of Frenchlanguage<br />

and French-dubbed films and<br />

selected several for his distribution company<br />

Costoms' Canadien and<br />

Plaza theatres grossed well with "La Voix<br />

de la Conscience" and "Jeux Precoces" .<br />

France Film's St. Denis and Bijou theatres<br />

also reported good business with "Les<br />

'<br />

Grands Chemins. starring Robert Hossein<br />

and Anouk Aimee. and "Les noces Venetiennes,"<br />

starring Martine Carol<br />

Parisien enjoyed good boxoffice with "Tour<br />

BEST THEATRE SUPPLY REG'D<br />

4810 Saint Denis Street<br />

Montreal 34<br />

Tel. No. 842-6762<br />

Can now serve you better from<br />

larger quarters and extended<br />

repair<br />

department<br />

Complete booth equipment<br />

Auditorium<br />

Marquee<br />

seating<br />

letters<br />

Sound screens & Scope lenses<br />

Extensive stock of replacement parts<br />

Marquee letters & boards<br />

r Or du Monde." while LElysee had good<br />

crowds at its Salle Eisenstein with "Les<br />

Cousins" . . . The Laval also attracted good<br />

patronage with "L'Enfant de la Brute."<br />

Romeo Goudreau, manager of Paramount,<br />

was still home recuperating. It has<br />

been seven weeks since Goudreau took ill<br />

Laporte. secretary at Atlas Films,<br />

was once again submitted to surgery to her<br />

Joe Rimer, accountant<br />

feet and legs . . .<br />

at Montreal Poster Exchange, and wife<br />

were on short holiday to Utica, N. Y.<br />

Eddie White of the Warner Bros,<br />

.<br />

staff<br />

motored to Stowe. Vt., for a weekend of<br />

skiing ... At Compagnie Prance Film,<br />

Nicole Boucher has replaced Mariette Ladouceur<br />

as secretary in the 16mm department.<br />

The York Theatre brought in large audiences<br />

with "A Gathering of Eagles," starring<br />

Rock Hudson . parks director<br />

Andre Champagne has arranged for<br />

the showing of the old Lauiel and Hardy<br />

"The Flying Deuces" at the English-speaking<br />

recreation center in Notre-Dame-de-<br />

Graces . . . Jack KroU, salesman for Warner<br />

Brothers, was in Shawinigan and Joliette<br />

... At the film exchanges were Mrs. Brule<br />

of the Alouette Theatre, St. Michel-des-<br />

Saints: J. Massicotte of the Palace Theatre,<br />

Granby, and Aurele Payeur of the Pigalle<br />

Cinema, Thetford Mines.<br />

Film Maintenance Co.<br />

Merges With U.S. Firm<br />

TORONTO — Association Films, a distributor<br />

of sponsored motion pictures in<br />

the United States, has acquired an operating<br />

interest in Industrial Film Maintenance,<br />

a Canadian flim service organization.<br />

Robert D. Mitchell and Mrs. Jean Lewis,<br />

presidents of the two companies, said IPM<br />

IS engaged in television commercial film<br />

procurement, distribution, syndication,<br />

film editing, sponsored motion picture distribution<br />

and TV monitoring services. The<br />

new company will be called Association-<br />

Industrial Films. It will be located at the<br />

same address, 135 Peter Street.<br />

Industrial Film was founded in 1955 by<br />

Larry Lewis. Upon his death in August<br />

Start <strong>Boxoffice</strong> coming...<br />

D 3 years for $10 (SAVE $5)<br />

D 2 years for $8 (SAVE $2) 1 year for $5<br />

n PAYMENT ENCLOSED Q SEND INVOICE<br />

THEATRE<br />

These rofes for U.S. Conado, Pan America only. Other countries: $10 a year<br />

STREET ADDRESS<br />

TOWN STATE ZIP NO<br />

NAME<br />

POSITION<br />

<strong>Boxoffice</strong> — THE national film<br />

825 Von Brunt Blvd , Konsas City, Mo 64124<br />

weekly<br />

1962, Mrs. Lewis assumed the presidencj)'<br />

In 1958 IFM went into TV commercial<br />

hi<br />

print procurement and distribution<br />

in 1960 innovated a program monitorint<br />

Oilan<br />

service, enabling advertisers and agencb<br />

u:<br />

to check the use of their own and<br />

Ibe<br />

com<br />

Bittt<br />

petitive commercials and programs on Cj<br />

(Of<br />

nadian television. Monitored materials<br />

reproduced by "photoscript copies of Vb<br />

actual broadcast.<br />

Mitchell will be named president of 0d<br />

di<br />

Mrs. Lewis, vice-president and genen tort If<br />

manager: B. James Bach, vice-president <<br />

sales: and David Joseph, secretary. Georg 0^}f'<br />

Weiland, manager of the Association ^^/0t<br />

change, LaGrange, 111., will act as lia;<br />

between the two companies.<br />

Mr. Bach was formerly president<br />

Cinesound, a Canadian production com<br />

pany specializing in TV commercials, doci *'"<br />

mentaries, sales training films, and r^^'<br />

cording and laboratory services.<br />

TORONTO<br />

iJoBonl<br />

iWwIiici<br />

.<br />

: WW]:<br />

"There was plenty of excitement for tl '.,<br />

arrival here of Elizabeth Taylor "~<br />

Richard Burton, including some picketil<br />

outside the King Edward Hotel where th(<br />

stayed, and there was a heavy guard whe<br />

they attended a stage performance of tl<br />

Italian musical Rugantino at the O'Kee<br />

Centre where Burton will shortly appa<br />

in a version of Hamlet Ode<<br />

if? period<br />

i« W Iw<br />

circuit has acquired the recently construe<br />

NeCoi<br />

ed Elane, 711 seats, located in the suburbs<br />

Elane Shopping Plaza, from Barry Allen,<br />

Only three features played 34 theatr<br />

last week in the Toronto area. The pictu<br />

at 12 FPC and affiliated units was "Tl<br />

Misadventures of Merlin Jones," while<br />

Odeon Theatres featured "Dr. Strang!<br />

love: Or How I Learned to Stop Worryli<br />

and Love the Bomb" and 11 of the 20<br />

Century Theatres played "Children of t<br />

Damned."<br />

The presentation of the budget with<br />

new tax provisions in the Ontario legii<br />

ture was delayed another week by the pr<br />

vincial government, and exhibitors<br />

mained in suspense. Meanwhile liqi"<br />

prices w^ere advanced to provide an add<br />

tional $12,000,000 this year for the p»<br />

vincial treasury. No tax concessions a<br />

promised.<br />

(<br />

Odeon Theatre patrons can win as mwi<br />

as $2,500 in what is called "Cinema Racef<br />

according to a newspaper announceme<br />

Coupons are available at Odoon Theati<br />

for the contest which is ba.scd on hoi<br />

results . . . Jack Arthur, who recently i^<br />

turned from Europe, is producing a nf<br />

version of the Canadian Army Show t<br />

theatre presentation in Toronto. He prduced<br />

several of these shows during Wo3<br />

War II . . . The Downtown, a unit of I*<br />

Taylors 20th Century Theaties, had)«'<br />

one-night stage engagement of '"1)8<br />

Family on Haunted Hill" from Buffalo.<br />

'Mila 18' Conference<br />

From Western<br />

Edition<br />

HOLLYWOOD—Producer Ronny Lu"<br />

and his a.ssociate on "Mila 18," Leon US.<br />

its author, will go to Belgrade in May'<br />

the invitation of Yugoslavian officials o<br />

discu.ss financing of the multimillion d-<br />

lar film based on the best-seller.<br />

asl)<br />

tSsi<br />

neC<br />

Me."<br />

If W<br />

ai<br />

perfo,<br />

K! in the<br />

iMoti<br />

E Me<br />

tiBtopfi<br />

i' a<br />

mils<br />

itomiie<br />

ail<br />

seconi<br />

ifSton<br />

K-2 BOXOFFICE :: February 10, 1*


III!<br />

:<br />

i<br />

'-<br />

. . For<br />

. .<br />

. . . the<br />

I<br />

Reports<br />

act as<br />

fflcitemew<br />

!!al)eth lay:<br />

TT Ay\/ A<br />

He Ottawa University theatre showing of<br />

"The Bitter Ash." produced by Larry<br />

int of Vancouver, was halted on the<br />

;ond day of its run when J. C. Auld of<br />

ronto, provincial cabinet minister in<br />

arge of censorship, telephoned the stu-<br />

(tit council director and sponsor of the<br />

showing to point out the picture had<br />

been submitted to the Ontario Board<br />

Motion Picture Censors. The film has<br />

:n banned from showing at the universiof<br />

Toronto and Hamilton.<br />

'he Lions Club at Shawville has acquired<br />

tj^ comparatively new hall at the fairgjunds<br />

in the Ottawa valley town from the<br />

E| ?ricultural society and the building has<br />

liiome a community center in which a<br />

,airt has been made with film shows as<br />

mi of the project. Shawville has no thes-e<br />

. . . The Odeon Elmdale and Robert<br />

ijiynard's Somerset secured a sixth week<br />

c' "Charade." The theatres have a comtied<br />

capacity of 1,600 seats<br />

drdinal" has completed the third week<br />

special engagement at the 20th Centy<br />

(Jits<br />

Nelson on Rideau<br />

street.<br />

I<br />

\ wrecking crew is demolishing the Lau-<br />

—<br />

• rr in Hull which has been closed for some<br />

220) St tiie i;^ t|ie. The 1,200-seat theatre was operated<br />

; rj] shorti-i f. ^ long period by the late Donat Paquin,<br />

u\ .. Tt - v.o also had two theatres in Ottawa .<br />

^e Supreme Court of Canada has decided<br />

be wesHv est<br />

otedintlifs-, t^it the Winnipeg Film Society did not<br />

LJiOBiBarrsi- viiate the Lord's Day act by conducting<br />

; £ Sunday performance for members in<br />

3 pW Jl '^^ iril 1962 in the Manitoba capital city.<br />

-•.oaita.rr,i:;<br />

E rjt! I--', Oasey Swedlove conducted a Germanliguage<br />

double bill on Sunday in the<br />

liden, the top feature being "Scala Total<br />

Srruckt," a musical. At the Cinema, the<br />

ench "Comme Dieu M' A Paite" was<br />

. jT»(l tlili* ^ijld for a second week "Who's<br />

Tnding the Store?" at the Capitol, Manser<br />

"<br />

J. C. Brennan promoted an effective<br />

tin with 18 stores with the offer of two<br />

:; 'ii bads'<br />

J the OBtf' Snission - tickets on a designated pur-<br />

..•kj: wtfS 5"-<br />

.r0i<br />

Cise.<br />

Jith-Fox Names Marcus<br />

')<br />

Far East Post in N. Y.<br />

T Eastern Editron<br />

JEW YORK — Morey Marcus has resned<br />

as Far East representative for Cinema<br />

to become home office Far East speclist<br />

at 20th Century-Fox, according to<br />

S'mour Poe, executive vice-president.<br />

:ii-- > reus will work with Geza Polaty, who<br />

;<br />

IMS'<br />

J<br />

I; for Tokyo late in January, under the<br />

:-•;.& cnpany's revitalization of its foreign distjution<br />

organization.<br />

Jnder the program announced earlier by<br />

I !, each territory is to be administered by<br />

3;upervisor in the field, backed up by a<br />

s cialist based at the New York home off<br />

- The plan was put into operation for<br />

I in America in January with Fi-ancisco<br />

liriguez as field supervisor in Mexico<br />

Cy while Karl Knust occupies the home<br />

cice Latin desk.<br />

;<br />

ilarcus was previously associated in the<br />

4j(C<br />

J'"'<br />

^ ent with Republic, Paramomit and<br />

yilj'-- Villi.. He joined Paramount International<br />

iU945 as southeast Asia supervisor, cover-<br />

:''<br />

- ' India, Bunria, Ceylon, Thailand, Singaf<br />

e and Indonesia.<br />

Films Are Too Graphic<br />

For Some Subjects?<br />

From Eastern Edition<br />

ALBANY—Should motion pictures "with<br />

their graphic projection of either reality or<br />

fantasy" expect to be subjected to special<br />

scrutiny and occasionally a different application<br />

of censorship than is accorded the<br />

printed word? The answer is "Yes," opined<br />

an Albany Times-Union editorial. It referred<br />

to the recent hearing before the<br />

court of appeals on "A Stranger Knocks"<br />

appeal by the Board of Regents.<br />

"As the newest and most graphic of art<br />

forms," the editorial read, "the motion picture<br />

might be expected to encounter, as it<br />

often has, extremes of censorial reaction.<br />

This has happened anew with a film from<br />

Europe called 'A Stranger Knocks,' currently<br />

the reason for moral disagreement<br />

between the Regents and a distributing<br />

corporation seeking to show it in this state<br />

court now is considering whether<br />

depiction of amorous acts as shown in this<br />

film amount to obscenity. The distributor<br />

argued they do not if such scenes are vital<br />

to the story and not 'shamefully' presented.<br />

The attorney for the Regents (Charles A,<br />

Brind, jr.) argued the scenes in question<br />

are obscene.<br />

"While it is loathsome to some to accept<br />

censorship in any form. Chief Judge<br />

Charles S. Desmond has a point, expressed<br />

at the hearing, that what might be<br />

acceptable in a book may not be acceptable<br />

in a movie or on the stage."<br />

Crawleys Receive<br />

25-Year Messages<br />

OTTAWA—Government, motion pictm-e<br />

industry and civic leaders extended congratulations<br />

and warm wishes for the future<br />

to F. R. "Budge" and Judy Crawley<br />

and their Crawley Films, Ltd., on their<br />

25th anniversary as film producers.<br />

Among those sending messages were Alphonse<br />

Ouimet. president of the Canadian<br />

Broadcasting Corp.; Lester B. Pearson,<br />

prime minister: T. C. Douglas, New Democratic<br />

party leader: R. N. Thompson. Social<br />

Credit party: Andrew Stewart, chairman<br />

of the Board of Broadcast Governors:<br />

Spence Caldwell, president of CTV<br />

Television Netw-ork. Ltd.; Frank H. Fisher,<br />

president of the Motion Picture Industry<br />

Council: Robert Clark, British Film Producers<br />

Ass'n, and the Motion Picture Ass'n<br />

of America.<br />

Bomossy, Grimm, Flowers<br />

Reassigned by Fox Circuit<br />

From Western Edition<br />

HOLLYWOOD—Al Bamossy, who had<br />

been manager of La Reina Theatre in Sherman<br />

Oaks, now is managing National General<br />

Corp.'s Fox Wilshire In Beverly Hills.<br />

Succeeding him at La Reina is Lou Grimm,<br />

Westwood Theatre.<br />

formerly of the 'Village<br />

The Village Westwood assignment has<br />

been given by the circuit to Paul Flowers,<br />

formerly manager of the Loyola, Los Angeles.<br />

Flowers more recently had been on<br />

a special six-month assignment at NGC's<br />

home office.<br />

The amiouncement of the managerial<br />

realignments was made by William H.<br />

Thedford, Pacific Coast division manager<br />

of Fox West Coast Theatres, and Bob<br />

Smith, first-run district manager.<br />

Theatre Investment<br />

Increase Is<br />

Cited<br />

VANCCJUVER — MountHiR investments<br />

in theatre renovation and construction is<br />

positive evidence that movie attendance is<br />

on the upgrade, declared Mickey Stevenson,<br />

general manager of Paramount Pictures<br />

of Canada, at a convention of the<br />

British Columbia Exhibitors Ass'n.<br />

The B. C. Picture Pioneers held its annual<br />

meeting with the exhibitor association.<br />

Stevenson, a former manager here for<br />

Paramount, said that motion picture business<br />

the last holiday season was the best<br />

in many years.<br />

He mentioned the New Odeon here as<br />

an example of theatre improvement.<br />

are that the Paradise, now a<br />

"shooting gallery" house featuring action<br />

and horror films, will be renovated and<br />

renamed, probably the Coronet. Also the<br />

FPC Dominion and Strand are also named<br />

in this connection I.<br />

About 100 CPP and exhibitor association<br />

members and film men attended<br />

the joint dinner dance held Monday 'January<br />

27 1 evening at the Cave Cabaret.<br />

VANCOUVER<br />

Arthur Graburn, manager of the east<br />

side Lux Theatre, was reported holding<br />

up well after a lung operation . . . Charlie<br />

Doctor of the Capitol was among theatre<br />

staffers off work because of the flu.<br />

Jack Reid, former manager of the Rank<br />

exchange here, and his family have moved<br />

to California where he has a management<br />

post with a circuit in the Eureka area.<br />

I<br />

FOR SALE<br />

YfS/ 5,000 LATE MODEL<br />

USED OR RECONDITIONED<br />

THEATRE<br />

CHAIRS<br />

Spring edge steel bottom seat cushions and<br />

fully upholstered bocks—spring bock types also.<br />

Also new British-Luxury Chairs available<br />

Indoor & Outdoor Stadium Chairs<br />

Carpeting, asphalt, rubber, Vinyl tiles and<br />

linoleum.<br />

WE ARE FACTORY AGENTS-<br />

AT BARGAIN PRICES<br />

Drop<br />

^A<br />

LA SALLE n<br />

RECREATIONS, Ltd.<br />

^:^. Theatre Chairs, Carpet, Linoleum and Tile Division<br />

1 945 GRANVILLE ST., VANCOUVER<br />

MUTUAL 5-5034, 5-5428<br />

I<br />

ENDLESS<br />

HMH<br />

BURNS THE ENTIRE ^^VKHI^I<br />

Save Corbon Csit<br />

^^ ^^^^^


Sell . , . and Sell<br />

Scores of busy little messages<br />

go out every week to a tremendous<br />

audience — and they get a tremendous<br />

response!<br />

Every exhibitor is<br />

busy — buying,<br />

selling, renting, hiring. All this is<br />

made easier<br />

and more profitable<br />

with the classified ads in Clearing<br />

House each week.<br />

READ • USE • PROFIT BY-<br />

Classified<br />

Ads<br />

in<br />

BOXOFFICE<br />

Greatest Coverage in the Field—Most Readers for<br />

Your Money<br />

Four Insertions for Price of Three<br />

K-4 BOXOFFICE :: Febmary 10,


J<br />

P.;<br />

4:^uc&»n, • C^auu>ma4Ct • Cdnceuiatu. • ^ftUnicKOAtjacT<br />

;11<br />

M©©il.H<br />

FEBRUARY<br />

10, 1964<br />

SECTION OF B X F F I C E<br />

\<br />

Overall view ol the new Fox Bayshore Drive-ln Theatre in San Jose, Calif., shov/ing the screen, speaker layout and concessions<br />

and projection building, the latter constructed of plaster, native stone and stucco. The theatre has a capacity of 1,190 cars.<br />

ney<br />

featuring<br />

oDrlve-^n \Jperati


.<br />

Among the respected names used<br />

in the Ballantyne package are . .<br />

Noreico<br />

Neumade<br />

Strong<br />

Altec<br />

Technikote<br />

Kohmorgen<br />

General Register<br />

Metropolitan Stage<br />

Mohawk


—<br />

WhOnemma headquarters<br />

PROJECTORS I'ifloreico<br />

TRANSISTORIZED SOUND DY -Bj^ii^ntyn^<br />

ONE carefully coordinated plan including engineering,<br />

installation supervision, financing and equipment.<br />

Whether you're planning a new theatre or updating an old one, indoor<br />

or drive-in, it'll pay you to get a Ballantyne quotation. Give us the four<br />

walls and we'll give you a completed theatre including Noreico projection,<br />

Ballantyne transistorized sound, carpet, seating, draperies<br />

everything, even financing.<br />

This turn-key job includes planning, engineering and installation<br />

supervision as well. It's a perfect combination for the new build or<br />

lease shopping center theatres. Working with your architect, we can<br />

give you the theatre of tomorrow, with modern concepts in layout,<br />

building design, auditorium, lobby and concessions. Be sure you<br />

check this easy, businesslike way to profitable operation.<br />

Don't make a move until you've talked with Ballantyne<br />

and received a Ballantyne quotation.<br />

allantyriG<br />

INSTRUMENTS AND ELECTRONICS, INC.<br />

A DIVISION OF ABC VENDING CORPORATION<br />

1712 Jackson Street, Omaha, Nebraska 68102<br />

Be sure to see us at Show-A-Rama Booths 2, 3 and 4.


THSAmB<br />

T,HIS ISSUE of The Modern<br />

Theatre Section, with its emphasis on<br />

drive-in theatre operation, presents a<br />

great deal of very helpful information<br />

on a number of aspects of successful<br />

management of the outdoor situation.<br />

On the pages immediately following<br />

is an article about a new drive-in the-<br />

value and im-<br />

atre which stresses the<br />

portance of careful planning of a drivein<br />

theatre, adapting it to the peculiarities<br />

of its specific site before construction<br />

is begun, and the utilization of<br />

time and labor-saving techniques.<br />

These are procedures which should<br />

never be overlooked by anyone considering<br />

building a drive-in theatre.<br />

For the exhibitor, and most particularly<br />

for the projectionist, there is<br />

an article on readying, for a new season,<br />

the equipment in the booth, after<br />

the winter period under wraps. The<br />

writer details each step which should<br />

be taken by the projectionist to assure<br />

that the very finest projection and<br />

sound will<br />

result.<br />

Another article to be read, and filed<br />

for future reference, is concerned with<br />

prepxaring the drive-in theatre for operation<br />

throughout the winter months<br />

with the use of in-car heaters.<br />

In the Refreshment Service department<br />

will be found some mighty good<br />

advice about the daily and weekly care<br />

of the concessions equipment in both<br />

drive-in and indoor theatres in order<br />

to prolong its useful, efficient life. This<br />

information was provided by a man<br />

who grew up in the concessions business<br />

and has had many years of experience<br />

in serving both independent<br />

and circuit theatres over a v/ide area<br />

FEBRUARY 10, 1964<br />

o n t n t<br />

ik<br />

Planned Functionalism in Construction 6<br />

Time Approaches to Take Off the Wraps in the<br />

Drive-ln Booth Wesley Trout 10<br />

L-O-N-G Life for Your Concessions Julian Lefkowitz 17<br />

A Report on the Activities of the NAC 20<br />

Tips on Winter Operation of Drive-ln Theatres<br />

and In-Car Heater Promotion 22<br />

Panhandle Gets Its First Drive-ln Auditorium 26<br />

Sound Experts Should Play Vital Role With<br />

Architect in Theatre Planning Syd Cassyd 28<br />

Custodial "Self-Inspection" Checklist Available to<br />

Theatre Maintenance Men 32<br />

Ten Areas in Which to Work to Offset Higher<br />

Cost of Doing Business 33<br />

All-Transistorized Amplification System<br />

Available From Ballantyne 36<br />

Fiberglas Screen Draperies Offer Beauty of<br />

Texture and Color, as Well as Fire Safety 45<br />

New Luxury in on Updated Theatre Haviland F. Reves 42<br />

Electronic Car-Counting System for Maximum<br />

Drive-ln <strong>Boxoffice</strong> Control 46<br />

DEPARTMENTS:<br />

ik<br />

Drive-in Theatres 6 Readers' Service Bureau 51<br />

Projection and Sound 10 Advertisers' Index 51<br />

Refreshment Service 17 About People and Products .. 52<br />

New Equipment and Developments 47<br />

^<br />

I. L. THATCHER, Managing Editor<br />

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month<br />

Editorial or general business correspondence should be addressed to Associoted Publications,<br />

825 Von Brunt Blvd., Konsos City, Mo. 64124. Wesley Trout. Technical Editor; Eostern Representative:<br />

D. M, Mersercou, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.;;<br />

Centra! Representatives: Louis Didicr, Jack Brod^rick, 581 N. Lincoln, Chicago 45, HI./<br />

Western Representative: Wettstein, Nowcll & Johnson,<br />

1<br />

Inc., New York Life BIdg., 2801 W«»l;<br />

Sixth St., LoJ Angeles 57, Colif.


The<br />

aut^ul New<br />

MORE LIGHT<br />

for all Indoor theatre screens up to 65 feet<br />

and drive-In screens up to 120 feet.<br />

PROJECTION ARC<br />

A Product of<br />

LAMP<br />

LESS COST<br />

The ^^^ Electric Corporation<br />

11 City Park Avenue • Toledo, Ohio 43601<br />

Phone: (419) 248-3741<br />

to buy and less to use. Efficient utilization<br />

of standard 20-lnch carbons Insures THE<br />

GREATEST AMOUNT OF LIGHT EVER DE-<br />

LIVERED PER CARBON DOLLAR. Permits<br />

projection of an extra reel per carbon.<br />

Brochure on request<br />

\A/IDER USE<br />

Matches the optical requirements of all 35mm<br />

and 70mm projectors. A single knob allows<br />

instant change between film widths. A calibrated<br />

scale with reference pointer facilitates<br />

precise reset of burner focus ... a Strong<br />

exclusive.<br />

GREATER CONVENIENCE<br />

Unit construction permits instant removal of<br />

components for cleaning and Inspection. 25%<br />

lower silhouette permits easy installation in<br />

low-celling projection rooms.<br />

The FUTURA I<br />

for utmost economy in operation with standard<br />

11mm carbon trim burning at 75 to 105<br />

amperes.<br />

MORE FEATURES<br />

The FUTURA n<br />

with automatic crater positioner for 13.6mm<br />

carbon trim burning at 120 to 160 amperes,<br />

or for 11mm carbon trim burning at ICO to<br />

125 amperes.<br />

New typo relocated arc Imager system eliminates<br />

parallax. Big 18-inch first surface Strong<br />

Tufcold reflectors used in lamps operating<br />

above 95 amperes assure lower aperture<br />

temperatures. Silvered reflectors used in<br />

lamps burning under 95 amperes. Streamlined<br />

ammeter for reading arc current. Automatic<br />

trimming light. Inside dowser system.<br />

I<br />

3X0FFICE :: February 10. 1964


i,»,f<br />

it<br />

i<br />

PLANNED FUNCTiONALISM IN CONSTRUCTION<br />

perintendent on this project, and Jen<br />

Selby, who was his assistant.<br />

The importance of having this bi<br />

phase of drive-in constniction reviewed<br />

directed by someone who understands tt<br />

requirements of drive-ins is highly<br />

portant. This type of theatre presents son<br />

special problems which are unique to i<br />

Consequently the theatre operator who rt<br />

lies upon his own ideas of design is like,<br />

to find himself in trouble. Highly qual<br />

fied architects may even encounter ne<br />

difficulties unfamiliar to them in drive-in<br />

Civil engineers, while they are well awa:<br />

of the drainage and some other site prol<br />

lems involved, are unlikely to have<br />

understanding of the special needs of<br />

drive-in.<br />

View of the approach to the Galaxy Drive In Theatre m suburban Detroit, showing the Selby-designed-andconstructed<br />

all-steel screen tower and wing walls and also the canopied boxoffices at center right. The<br />

1,800-car theatre is located on a 21 acre site. Both the entrance and exit roads are used for incoming<br />

traffic during peak hours. Then a movable steel barrier separates the common road in front of the tower<br />

so that each road serves its own specific purpose.<br />

/\ N OUNCE of prevention is worth a<br />

pound of cure"—the old maxim remains<br />

true in theatre construction as well. Its<br />

practical application, with significant ultimate<br />

benefits in both specific qualities or<br />

aspects of the finished theatre and in<br />

economies in construction, are shown in<br />

the new Galaxy Drlve-In, built by Detroit<br />

area circuit owner Nicholas George in the<br />

northern suburb of Madison Heights.<br />

Principal aspects of this applied prevention<br />

include:<br />

1. Careful planning beforehand.<br />

2. Use of experience and know-how in<br />

drive-in building.<br />

3. Adapting the pattern of the theatre<br />

to the specific site and its requirements.<br />

4. Labor-saving and time-saving techniques<br />

and devices in construction.<br />

The Nick George Circuit, as the operation<br />

is commonly known, decided to call in<br />

the services of a drive-in specialist, 15<br />

years in the business, Selby Industries, Inc.,<br />

of Akron, Ohio. Experience was applied<br />

here too—this is the third drive-in Selby<br />

has designed for George. This firm does<br />

consulting service on the design and engineering<br />

of drive-ins, as well as the manufacturing<br />

and installation work. It is operated<br />

by John Selby, the founder, and his<br />

two sons—William H. Selby, who was su-<br />

ADAPT PLANS TO SITE<br />

"Consulting service can be an econon<br />

—through the proper plamiing of physic<br />

details adapted to the specific site ai<br />

conditions, such as the proper elevatio<br />

angles, and inclination for optimum sig!<br />

lines," John Selby said. Tj'pical is the ca<br />

of an exhibitor who proposed to constru<br />

a deep fill to raise a large part of his si<br />

at enormous cost—till he w-as shown th<br />

he could reverse the site plan and take a,<br />

vantage of the existing natural amphith<br />

atre he was about to fill in. This is cor<br />

parable to the historic case of the gre<br />

theatre built years ago by a noted, but no'<br />

theatrical, architect, who forgot to provi<br />

placement for a projection booth<br />

U in<br />

plans.<br />

The Galaxy itself was largely redesign<br />

by the Selby organization, working frc<br />

the general plans worked out by the 0W|<br />

ers. The result, Selby evaluates in hl-l<br />

terms: "In comparison to the great nuit<br />

ber of drive-ins I have seen in Lat^<br />

America and the United States in the \i!><br />

several seasons, this is the most outstanjing<br />

in being up-to-date and glamorous<br />

appearance." This verdict is more<br />

nificant when it is realized that the Deti<br />

area is widely regarded as having one<br />

; concei<br />

IB the (<br />

an<br />

i,th<br />

their<br />

aie-in.<br />

Bittiono<br />

:l feel<br />

Closcup of one of the two boxoffices showing their<br />

modern lines and neat trim Frame is turquoise.<br />

(' - - ! ^' ,<br />

curved wing wall and all slirl hn ><br />

: I 'u ,;,;-<br />

ntiance area combines a Laiy 7 post with a Selby Mountain Range zigzag roof.<br />

The MODERN THEATRE SECTlN


'-i iey are<br />

:<br />

^<br />

nt:oi!iNnR£<br />

. These<br />

^ '-r nts si;<br />

; zjii' V The centrally located concessions-projection building. There is a walk-in capacity<br />

" yimeral view of ths ramp area. Each speaker post has an illuminated plastic<br />

dci'. Double posts were used for each car space so that speaker wires may be of 150 persons. A playground is planned for installation in the spring in front of<br />

Kfated from AC heater wires, eliminating possibility of an AC or 60-cycle hum. the screen tower. Manager of the Galaxy is Fred Tambourine.<br />

IWTOilT!<br />

th largest concentrations of well-designed screen, and so constructed and given decor traps exterior light that might otherwise<br />

diie-ins in the country.<br />

that they caiTy out the screen design. They enter the theatre, but it is so positioned<br />

lie caliber<br />

(c itaimg o:<br />

he Galaxy is an all-year drive-in, continue the slight curvature of the screen that ample room is still allowed for traffic<br />

B the secific<br />

Hipped with in-car heaters, with a total —the depth of bow of the screen is approximately<br />

two feet and of the complex, The screen tower is 122x80 feet (picture<br />

movement and for services.<br />

u Ibe prope:<br />

ca'icity of about 1,500 cars, located a<br />

UUl tot op::::.<br />

wing tip to wing tip, about five feet.<br />

size is 122x55 feet). The street side of the<br />

lira over two miles north of the Detroit<br />

cit limits.<br />

Next to the wings are wing fences 14 feet tower and of the curved wings has (vertical)<br />

aiilipici :;<br />

covered trusses that give it the unity<br />

he design follows a labyrinth pattern high, at approximately a 45° angle to the<br />

:fo traffic flow—essentially a scheme that screen (assuming its apparent plane, since of a single structural complex. This side<br />

pr-ents light interference from the attrition<br />

it is actually curved as noted<br />

i wing is citrus ( a color akin to a mustard ) on the<br />

nlKiepar. ::<br />

-tfflhere^'.:<br />

beilieplaiia::<br />

board, the highway traffic, enter-<br />

iJtfK mtma! a:<br />

In! traffic or border lights. The screen<br />

1 to an in.!:,;<br />

olorie OK o!<br />

IHObyiDOirc.<br />

ttrtoforso;:^<br />

pnjKijoii<br />

booi<br />

to>r is at the front or entrance-exit side<br />

ofhe drive-in. A key factor in the impl<br />

lentation of the labyrinth concept is<br />

th construction of wings 20 feet high, ex-<br />

;;ling 60 feet on each side from the<br />

fences extend about 200 feet on the entrance<br />

and 150 feet on the exit side.<br />

Completing the labyrinth pattern, the<br />

side fences curve inward toward the screen<br />

from either side, in the segments toward<br />

the front or street side of the theatre. This<br />

feature provides a physical overlap that<br />

large main surfaces. The covered trusses<br />

are in royal blue. The horizontal purlins<br />

are in flat black, accenting the large citrus<br />

surfaces.<br />

The wing fences extending on each side<br />

Continued on following page<br />

tfniliRelyKd<br />

ntalffiiliy'J^j<br />

Designer's Sketch of Layout of Galaxy Drive-In, Detroit<br />

iiinitotliegieill<br />

CEied<br />

biR !»>i>f<br />

States ii"<br />

iiCt<br />

ig^aiidg<br />

IB KllW "<br />

P.OAD<br />

B' OFFICE :: February 10, 1964


.<br />

I<br />

i<br />

PLANNED FUNCTIONALISM<br />

Continued from preceding page<br />

The attractions board is mounted on a<br />

large concrete block base. The prevailing<br />

citrus and royal blue tones are carried out<br />

in this unit also. The changeable board is<br />

topped by a free-form sky blue field with<br />

stars, bearing, appropriately, the theatre<br />

name. Galaxy.<br />

Two neat Selby de luxe boxoffices of unusual<br />

construction serve the four entrance<br />

lanes. They are of steel and plate glass<br />

construction, with the frame painted in<br />

turquoise.<br />

The method of mounting the glass windows<br />

is an innovation in theatre construction,<br />

known as Stanlock. This is essentially<br />

Cleart looking, low maintenance, all iterl, nhljcd Sclby<br />

fencing used at<br />

the Galaxy Drive-ln.<br />

an architectural version of the familiar<br />

and tested method used in mounting windshields<br />

and rear windows in automobiles,<br />

using neoprene rubber molding in a steel<br />

frame.<br />

The boxoffices have sliding side windows<br />

from this structure and the side fences are<br />

Tlie fiondsome and spacious<br />

refreshment service<br />

in royal blue, both inside and out. The<br />

building is 100x100 feet,<br />

entire decorative effect is a pleasing one to<br />

and t/ie all steel and<br />

the theatre<br />

concrete structure with<br />

similar to<br />

passing<br />

patrons.<br />

traffic,<br />

Tlie<br />

as<br />

color<br />

well as to<br />

scheme is<br />

that used in the Mai-Kai Theatre recently<br />

reinforced, twi'n-T concrete<br />

opened by George in Livonia.<br />

foo^ is centrally<br />

The attractions board<br />

located in the Galaxy<br />

is placed in a<br />

Drive-In. All equipment<br />

landscaped island about at the middle of<br />

is stainless steel, including<br />

the screen tower, but suitably close to the<br />

grills, bun warmers<br />

street. This location was selected to give<br />

and popcorn warmers.<br />

maximum announcement value, with opposite<br />

sides of the board facing traffic<br />

The cafeteria operation<br />

is leased and operated by<br />

coming in each direction, but so placed also<br />

Michigan Confection<br />

that the light from the board will not detract<br />

from picture quality as patrons sit in<br />

Cabinet Corp.<br />

their cars facing its position (which is<br />

shielded from them by the tower and wing<br />

to provide direct service to cars. The rear<br />

construction!<br />

door is equipped with screened louvers for<br />

STARS ON ATTRACTION BOARD<br />

ventilation, and has a security lock for<br />

protection.<br />

These new units represent really a predesigned<br />

boxoffice package for outdoor theatres.<br />

The complete boxoffice frame, with<br />

the glass and door already installed, is<br />

fabricated at the Selby plant in Akron and<br />

shipped as a unit. The secure mounting of<br />

the glass makes this possible. This type of<br />

construction introduces new possibilities of<br />

economy and speed of installation in a<br />

unit, functionally designed for efficiency<br />

in operation and attractive appearance of<br />

the theatre front.<br />

CUSTOM-DESIGNED<br />

CANOPY<br />

The canopy over the entrance area was<br />

custom-designed for this theatre, with<br />

Nick George and his daughter, Mrs. Ann<br />

Thomas, contributing the basic suggestions<br />

of design. It embodies a combination<br />

of two types of canopies that are standard<br />

in use in drive-in restaurants, but perhaps<br />

unique here in theatres—the Selby Mountain<br />

Range type, having a zigzag profile,<br />

supported on a Lazy 7 post, customarily<br />

used only with flat roofs, giving this structure<br />

its distinctive appearance.<br />

The offices are in a concrete block<br />

ijuilding adjacent to the entrance drives.<br />

The luxuriously equipped concessions<br />

building is of precast concrete type, with<br />

such features as ceramic tile on floor and<br />

walls.<br />

The site was filled in at the beginning<br />

of construction, rather than cleared<br />

out by removal of the swamp soil. This<br />

method proved entirely satisfactory except<br />

for the screen tower position. Test borings<br />

were made, and it was found that at the<br />

normal depth of 4':; to 5 feet, the ground<br />

was inadequate for support of the tower<br />

foundations.<br />

Some special engineering was then<br />

undertaken by Selby engineers to compensate.<br />

Additional concrete piers were<br />

placed at each end of the regular concifl<br />

foundation. Excavation at these poi#<br />

was carried to about ten feet, so that tll^;<br />

two piers rested on very solid ground, a^


llCli««<br />

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profits — when you reserve a<br />

prominent place for Dr Pepper<br />

in your vending machines.<br />

It<br />

People everywhere are saying, "It's different ... I like it," about Dr Pepper.<br />

Not a cola . . . not a root beer, Dr Pepper has that distinctively different taste<br />

that folks go for in a big way. And the sales records prove it! For more than 14<br />

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records ! Climb aboard the big profit rocket ! Give your customers what they want<br />

by having Dr Pepper in your vending machines and snack bar dispensers. Get<br />

Dr Pepper now! For more information write to Fountain-Vending Division,<br />

Dr Pepper Company, P. 0. Box 5086, Dallas, Texas.<br />

now available<br />

same great name<br />

same great flavor!<br />

Dr Pepper<br />

Dr Pepper Company, Dallas, Texas, 1964<br />

only 1/3<br />

calorie per ounce<br />

B' OFFICE :: Febraary 10, 1964


—<br />

'<br />

'<br />

TIME APPROACHES TO<br />

TAKE OFF THE WRAPS<br />

IN THE DRIVE-IN BOOTH<br />

Step -by -Step Procedure for<br />

Projectionist<br />

Every well-kept drive-in projection room takes its long winter nap, clean and in<br />

In Readying Equipment for New Seasoni<br />

order, and with projectors snugly wrapped, but the time is at hand for the projectionist<br />

to reverse the winterizing process and get the booth ready for spring.<br />

By WESLEY TROUT<br />

f^ EOPENING A<br />

DRIVE-IN THEATRE Usually<br />

requires considerable<br />

work in order<br />

to get everything in<br />

"tip-top" running<br />

condition. Successful<br />

operation depends on<br />

examining every piece<br />

of equipment in the<br />

projection room,<br />

making sure it has<br />

Wesley Trout been thoroughly<br />

checked over and all<br />

adjustments have been made in order to<br />

obtain the best possible projection and<br />

high quality sound reproduction.<br />

Projectors should be unwrapped and<br />

thoroughly cleaned, but before cleaning any<br />

of your equipment, clean out the arc lamp<br />

exhaust system, keeping equipment covered<br />

until you remove all the carbon soot and<br />

dust out of the pipes and exhaust fan.<br />

The first job we would suggest that you<br />

do is a good cleaning job on the mechanisms,<br />

taking them off the bases and removing<br />

oil from the gear compartment,<br />

rinsing out with clean oil before refilling.<br />

Do the same thing with the intermittent<br />

movement. Use only a high grade lubricant<br />

.sold by your local theatre supply<br />

dealer for the intermittent and gear<br />

compartment.<br />

CHECK OUT PROJECTOR UNITS<br />

All the units .should be checked for worn<br />

parts and replacements made at once, before<br />

you put the projectors in operation.<br />

The Intermittent movement is the "heart"<br />

of your projector and it should be given<br />

special attention. How about the gear<br />

train? If there is too much back-lash,<br />

badly worn gears should be replaced. Check<br />

intermittent sprocket for end-play and<br />

worn sprocket teeth.<br />

Check all the sprockets for wear—the<br />

projector mechani.sm and soundhead<br />

sprockets for "undercutting. " See that pad<br />

rollers turn freely and are adjusted the<br />

correct distance from the sprocket face<br />

thickness of two pieces of film is a good<br />

10<br />

gauge for adjusting pad rollers in soundhead<br />

and mechanism.<br />

The arc lamps should be thoroughly<br />

cleaned and lubricated. Make sure the<br />

feed mechanism works smoothly and the<br />

carbon contacts are clean, and check the<br />

asbestos leads from the switch to the arc<br />

lamp terminals for good electrical contact.<br />

Stranded wire is okay if it is "springy," if<br />

not, cut off about two or three inches and<br />

make a new connection at the lamp<br />

terminals.<br />

CARE OF WATER-COOLED LAMPS<br />

In view of the fact that many drive-in<br />

theatres are equipped with water-cooled<br />

lamps, they require some special attention<br />

in order to secure trouble-free operation.<br />

The water lines, pump and arc jacket<br />

should be thoroughly cleaned before being<br />

put into operation. You can use a tank<br />

filled with compressed air for blowing out<br />

the water lines and jacket. They can be<br />

disconnected for cleaning but be sure, when<br />

you reconnect the lines, that all are tight<br />

with no leakage. If a pump is used, take it<br />

apart and clean, including the storage tairk.<br />

Keep a lid on the tank, and use distilled<br />

water, if possible.<br />

Reflectors should be refinished if badly<br />

pitted; dirty and pitted reflectors will<br />

cause considerable light loss, and we know<br />

that drive-ins, with exceptional large screen<br />

area, require maximum light output for<br />

satisfactory screen illumination.<br />

Breakage of reflector (gla.ss typci ha.s<br />

often been traced to insufficient lamphouse<br />

ventilation— the size of the exhaust<br />

pipe and blower must be adequate to properly<br />

remove heat generated by high intensity<br />

projection arcs employing very high<br />

amperage. In several previous articles, we<br />

presented data on a satisfactory exhaust<br />

system for arc lamps in drive-in and hardtop<br />

theatres. A proper type of exhaust system<br />

will give better air distribution and remove<br />

heat and soot, thereby assuring a<br />

more stabilized arc flame. Do not open the<br />

lamphouse door immediately after .shutting<br />

off arc as this will cause reflector brenkagc.<br />

See that reflector does not fit too tight in<br />

holder, Ju.st snugly enough to hold<br />

reflector.<br />

Our next step Is to clean the motorgenerator<br />

set and check brushes and a<br />

mutator. Make sure there is sufficient<br />

or grease in bearings, and check all<br />

electrical connections and switches. Tl<br />

should be an extra set of fuses at<br />

switch box.<br />

If rectifiers are used for furnishing<br />

they should be cleaned with a small ha<br />

bellows and all connections at the t<br />

minals checked for good contact to be :t<br />

there are no loose connections. If it is I<br />

bulb-type rectifier, check bulbs and repi<br />

those with badly blackened glass: defecj<br />

bulb will cut down on output of amper!<br />

Be sure to check the "pig-tails" connei!<br />

to the top of the bulb. It is a good ideW<br />

remove and brighten wire with entj<br />

cloth. Clean tungar bulb base with a pM<br />

of crocus cloth or emery cloth. They riSt<br />

7nake good contact.<br />

One more tip on motor-generator<br />

maintenance. Take a piece of canvas<br />

width of the commutator, place a ry<br />

small amount of vaseline on it and Md<br />

against the surface of the commutator sr<br />

the vaseline very sparingly as it lubrio^<br />

and cleans at the same time. This sh i"<br />

be done about once a month for !\<br />

commutation.<br />

RIGHT SIZE, TYPE OF FUSES<br />

Our inspections of many projec-':<br />

rooms have revealed that the wrong<br />

and type of fuses arc often used and '<br />

often caused trouble and damage to ><br />

jector motor or sound equipment. Usi-'<br />

"Fu.setron" fuses are recommended foi !i'<br />

•<br />

projector motor. Usually four or<br />

ampere Fusetrons arc adequate for '<br />

motor. The amplifier .system should hi<br />

master switch for its own circuit, ai<br />

should be protected by fu.ses of the co ><br />

size, size depending on the capacity oilsound<br />

system. In most theatres of mo^<br />

design, circuit breakers are used for bi'<br />

protection. Fuse sizes arc determined a J"<br />

time of installation of equipment •"''<br />

should not be changed.<br />

tlse^ Jj,.<br />

Amplifier and pre-amplificrs shoul b« ij^<br />

carefully checked and thoroughly clciM .,<br />

before being put into operation. The o^<br />

"'f<br />

used instruments for checking are<br />

voltage*'' ,<br />

High quality ohm- voltmeter;<br />

Continued Oft pi' ''<br />

Th« MODERN THEATRE SECOH<br />

fjjj


»•• «NP -PEPS." .»c TBAOCMAOKS or PtPSI-COLA COMPANY. (lEO. U.S. PAI. Off, O 1»«3. PtPSI-COL. COHPAHr<br />

I<br />

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TV, Radio, Magazines, Newspapers, Outdoor Posters, Point-of-Sale— Pepsi is<br />

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more people today are saying "Pepsi, please!" Pepsi is moving out front<br />

. .<br />

.<br />

display it up front! Call your local Pepsi Cola Bottler today, or write:<br />

PEPSI-COLA<br />

national Accounts Dept., Pepsi-Cola Company, 500 Park Avenue. N. Y. C.<br />

OFFICE :; February 10, 1964<br />

11


TIME TO TAKE OFF THE WRAPS<br />

Continued from page 10<br />

and DC with voltmeter: resistance and<br />

continuity check with ohmmeter. Prom our<br />

Service Manual you can obtain data on<br />

how to check voltages and make other important<br />

tests that will mean high quality<br />

sound reproduction, provided your equipment<br />

has been kept in good repair. If<br />

your equipment needs some changes or replacement<br />

of components, you will find in<br />

our Manual data on how to make the<br />

checkup of the various units to determine<br />

if some changes should be made or how to<br />

"tune up" your complete sound system.<br />

Keep in mind that defective vacuum<br />

tubes can cause low- volume and distortion,<br />

or the components in your soundhead,<br />

namely, photocell, lateral guide rollers or<br />

sprockets may need adjusting or replacement<br />

w-ith new. Hooked sprocket teeth.<br />

film not traveling past the light beam<br />

straight, will cau.se poor sound reproduction.<br />

Scored lateral guide rollers should<br />

always be replaced: keep the rollers turning<br />

freely and fit the film snugly. Adjust<br />

the pad rollers thickness of two pieces of<br />

film from the face of the sprockets. The<br />

speed of the film past the light beam from<br />

the sound lens must be steady and have no<br />

waver.<br />

All modern soundheads are equipped<br />

with rotary stabilizer so that the sound<br />

track will be steady past the scamiing<br />

beam. It must turn freely and run at least<br />

20 or 30 seconds after the film leaves it.<br />

The speed of the sound track must be<br />

constant and have no side motion, if you<br />

want crisp, clear sound reproduction. Poor<br />

sound reproduction is caused, in many,<br />

many cases, by scored lateral guide rollers<br />

that guide the film past the sound track,<br />

and a stabilizer not turning freely and<br />

dirty.<br />

GOLDBERG BROS.<br />

DENVER, COLORADO<br />

HM4llJffWi>^ii;T!TiTM] Full<br />

Refund<br />

if not 100%<br />

Satisfied<br />

CALI CARBON COUPLERS<br />

Let You Burn All the Carbon<br />

"They're Expendable"<br />

The most popular corbon saver. Used by<br />

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FOR ROTATING CARBONS<br />

10mm or 11mm EXTENDER KITS<br />

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They save 25°o or more of carbon costs.<br />

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.<br />

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• Heater Post Brackets • Speaker Baskets<br />

Sold Inlernationally Thru Theatre Supply Dealers<br />

1214 Cherry St., Toledo, Ohio 43608 • Phone 243-8106 Area Code 419<br />

Serving the Motion Picture Industry over 16 years<br />

iXOFFICE :: February 10, 1964<br />

13


TIME TO TAKE OFF THE WRAPS<br />

Continued from page 12<br />

May we again call to your attention the<br />

important part your intermittent movement<br />

plays in presenting a rock-steady<br />

picture. We often find this unit very sadly<br />

neglected and the management wondering<br />

why the picture had side-sway or jump.<br />

The "heart" of any make of projector is<br />

the intermittent movement. It really requires<br />

special care and the "right" type of<br />

oil for trouble-free operation. Wlien you<br />

renew the oil in your mechanism, do the<br />

same thing for your intermittent movement.<br />

BRIGHTNESS NOT TECHNICAL PROBLEM<br />

After 600 to 800 hours of continuous operation,<br />

remove idraim the oil out and<br />

rinse out the old oil and refill with lubricant<br />

not too heavy and not too light—refill<br />

with oil recommended by the manufacturer<br />

or supply dealer. When replacing cam or<br />

starwheel, don't use one old and one newpart,<br />

install both—new cam and starwheel.<br />

In most repair jobs, we find it is best to replace<br />

the bearings, assuring a quiet-running<br />

movement. And the inteiTnittent<br />

sprocket should be replaced if badly worn.<br />

Screen brightness no longer continues to<br />

be a technical problem. Manufacturers of<br />

projection arc lamps for theatres, in our<br />

opinion, have produced lamps that will now<br />

deliver sufficient light for most any size<br />

screen area, within reasonable limits, provided<br />

the screen surface is kept in good<br />

condition, and high quality projection<br />

lenses are used.<br />

Drive-in theatres not having sufficient<br />

illumination can usually correct this situation<br />

with lamps having sufficient light output,<br />

or, in some cases, with screen surface<br />

refinished or a different type of finish for<br />

more light gain; in other cases, we find the<br />

optical system i this incorporates the reflector,<br />

etc.) out of alignment.<br />

Precision gauges and lens performance<br />

test film can be easily used to correct conditions<br />

where screen illumination is inadequate.<br />

These gauges and test film can be<br />

purchased from the Society of Motion Picture<br />

& Television Engineers, at lowest cost<br />

possible, by all theatre technicians and projectionists.<br />

However, any intelligent projectionist<br />

or exhibitor knows when his projection<br />

is not up to par and can remedy<br />

this via improved, high-pow'ered projection<br />

arc lamp, "right type" of projection lens<br />

and a good screen surface. Most painted<br />

screen surfaces should be refinished once a<br />

year, others at least every tw'o years.<br />

INSPECTION OF SPEAKERS<br />

Checking speakers—Connections at ramp<br />

speaker terminals should be electrically<br />

firm, but do not strip screws; always make<br />

a neat loop, thoroughly cleaning the wire<br />

ends, before fastening to the terminal strip.<br />

Keep down shorts that cause loss of sound;<br />

make sure there is no bare wire that might<br />

cause a short by contact with the metal<br />

post.<br />

The feeder wires should be a high quality<br />

wire used for underground wiring. Too<br />

often, w'e find very poor quality wire used<br />

and a source of trouble, causing a complete<br />

row of ramps to go "dead." The wire<br />

should be bui'ied about 12 inches deep to<br />

protect it against damage from ground<br />

maintenance tools; the ramp post should<br />

have several inches of concrete around J<br />

and enough base to bury it in the grounj<br />

about eight inches. This will make a sd3<br />

base for the speaker post and not so eu<br />

to knock down. Speakers should be in<br />

spected every day and cones should be it<br />

placed when needed. There is no excu8<br />

for poor quality sound reproduction in an<br />

drive-in theatre.<br />

Uganda, S. F. Drive-In a<br />

Part of Amusement Complex<br />

An 850-car, first-class drive-in theati<br />

and amusement center project is bein<br />

planned for Kampala, Uganda, Sout<br />

Africa. It will be built by Unique Holding<br />

Ltd., Nairobi, Kenya, of which C. S. Ghee<br />

wala and N. M. Rajani are directors.<br />

The drive-in will have twin tick(<br />

booths, serving four lines of traffic leadk<br />

into a holding area for approximately 3£<br />

incoming cars. The concessions buildir<br />

will feature a candy shop as well as a re;<br />

taurant and bar. There will be a patio i<br />

front of it. Projection will also be froil<br />

this building.<br />

In an adjoining area in which there is<br />

general entrance, there will be parking U<br />

cars of patrons who wish to enjoy amusi<br />

ments at a dancing and recreation hall,<br />

fountain, children's playground, a swin<br />

ming pool and bath house, and picn<br />

grounds. There is also to be a filling sU<br />

tion and a greasing area, and a touri:<br />

hotel is to be a future project.<br />

i<br />

WESTERN ELECTRONICS C<br />

Dept. B<br />

3311 Houston Ave, Houston 9, Tcxr-<br />

14 The MODERN THEATRE SECTi!*


There's more profit per gallon!<br />

Royal Crown Cola is the lowest priced, national cola brand. Of course, that means more<br />

profit for you. And check these additional advantages: ^ theater parties (writejor<br />

details of 1500 successful 'promotions for kids) ^ liberal jug return alloivance W<br />

leading cola, all flavors from one source ^ local pick-up and delivery ^ no shipping<br />

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- then add to your profits with RC, goingest cola of the leading three.<br />

Royal Crown.Cola Co.<br />

•^ COLUMBUS, GEORGIA<br />

Other fine products of Royal Crown Cola Co.: Diet-Rite Cola, Nehi, Upper 10, Par-T-Pak.<br />

|3X0FFICE :: February 10, 1964<br />

15


PLANNED<br />

FUNCTIONALISM<br />

Continued from page 8<br />

tinuously, adjusted to the pace of the four<br />

painters.<br />

An important innovation in painting the<br />

large tower surfaces was the use of mechanical<br />

equipment to position the painters<br />

and move them as required, without the<br />

need of scaffolding. While the Galaxy<br />

screen surface was painted by conventional<br />

means, the feasibility of this improved<br />

technique was amply demonstrated.<br />

The quick-painting tower procedure<br />

uses a crane boom, typically 85 feet long,<br />

with a bosun's chair swung from the end<br />

of the boom. The painter is seated in this<br />

and moved along the surface to be painted<br />

as he directs. The operator on the crane<br />

controls the boom normally.<br />

A further refinement has been developed<br />

and will be used in further projects, with<br />

an electric cable connection to the painter's<br />

position, so that he will be able to control<br />

his movement directly, with due safeguards.<br />

This procedure has been demonstrated to<br />

be very versatile. It is applicable for either<br />

roller or spray painting as required. It has<br />

since been used on the new Dort Drive-In<br />

at nearby Flint opened last fall, under<br />

somewhat similar conditions. At the Dort,<br />

the screen tower is of the same size as at<br />

the Galaxy, but the tower trusses are<br />

painted in contrasting colors rather than<br />

being covered, and 322 feet of Selby "Lite-<br />

Tite," all-steel, wing fencing, 24 feet high<br />

is used.<br />

MORE POPCORN LOVERS<br />

ARE VOTING FOR<br />

Ceiling Uses Patrons' Body<br />

Heat to Control Temperature<br />

A cinema in Copenhagen, E>enmark,<br />

been fitted with a new design of false ceili<br />

ing, the function of which is to remove<br />

heat given out by the audience during per]<br />

formances and assure a constant, heal'<br />

temperature level. During a normal fi<br />

show it has been calculated that a ful'<br />

house (1,521 spectators! emits sufficien<br />

heat to meet all the requirements of tei<br />

single-family houses; the cinema is using ii<br />

for other purposes.<br />

I<br />

0-1<br />

The ceiling is of double construction wltll<br />

chambers through which thermostaticall<br />

controlled, refrigerated air is circulatCQ<br />

The temperature of this air is automaticall;<br />

regulated to absorb the desired quantity c<br />

heat from the cinema. Maximum absorp<br />

tion capacity is 75,000 kg/calories per hoir<br />

The ceiling, for which sales arrangement)<br />

for supply to halls in tropical climatei<br />

have already been completed, was de<br />

veloped by a team of two doctors wor<br />

with a ventilation engineer.<br />

"Ipular,<br />

Fair an Eating Adventure'<br />

|<br />

Key<br />

There will be more than fascinating ei<br />

hibits and beautiful pavilions at the Ne<br />

York World's Fair starting in 1964— "ttj<br />

Fair will be an eating adventure for ttj<br />

gourmet as well as the gourmand," Thom^<br />

J. Deegan, chairman of the executive con<br />

''!fam<br />

mittee of the Fair, told theatremen ari<br />

concessionaires attending the aimual coil PUN LE<br />

ventions of the National Ass'n of Conceii<br />

sionaires and the Theatre Owners ij<br />

America, last fall. Members of tlj<br />

Theatre Equipment and Supply Mamj<br />

facturers Ass'n and of the Theatre Equi]<br />

ment Dealers Ass'n, holding conventions ;<br />

the same time, were also in the audienc<br />

Deegan outlined plans for feeding t|<br />

expected 70 million visitors in 1964 aij<br />

1965, and estimated that $130 million wi<br />

be spent for food, beverages, souvenirs, ef<br />

Meals at the various pavilions will be ava:<br />

able for as low as 90 cents for a fuU-cour<br />

dinner.<br />

Miniature Golf Honors<br />

Just the ticket as an out-of-the-rut refresher for in-the-groove theaters.<br />

And sales results prove it. HIRES Root Beer and popcorn are made for<br />

each other.<br />

Moreover, the biggest promoted root beer in the land is being promoted<br />

bigger than ever before in '64. Radio, newspapers, posters and displays.<br />

What a campaign!<br />

ee a 3-way winner-serve HIRES, CRUSH and OLD COLONY-three top<br />

brands, 21 top syrups, all from the same company. Simplify your buying,<br />

assure consistent high quality in all your drmks. Write for facts.<br />

flieHappuPeeples'GIieic^<br />

HIRES DIVISION<br />

5r?:5<br />

i<br />

BEVERAGES INTERNATIONAL INC.<br />

2201 MAIN STREET • EVANSTON, ILLINOIS Use Readers'<br />

page 51.<br />

Plans have been completed by Loi<br />

Enterprises. Inc.. for the compi<br />

Lomma Championship Miniature<br />

Course Hall of Fame. Eleven Loi<br />

franchised dealers, located from Maine<br />

California, have been selected to head<br />

Hall of Fame board, and Lomma opei*<br />

tors, located in 38 states, will send ln»<br />

written report to the main office on?<br />

player's outstanding achievements. A co/<br />

of the report will be sent to the board f<br />

approval, and if approved by seven boel<br />

members, the player automatically ents<br />

the Hall of Fame.<br />

R. J. Lomma. president of the compav,<br />

recently placed Neal Wisslcr. Richmoil.<br />

Ind., in the Hall of Fame: he was winir<br />

of the fir.st annual Lomma golf tourtmcnt.<br />

At present a number of miniatte<br />

golf course players are waiting for a


I<br />

—<br />

O-N-G LIFE FOR<br />

OUR CONCESSIONS<br />

Selection of Good Equipment and<br />

Regular, Systematic Maintenance<br />

Are Keys to Its Longevity<br />

e use of Formica and glass ior the concessions stand, which require only<br />

hity wiping down, are wise choices, not only for ease of maintenance but<br />

good appearance.<br />

1' JULIAN LEFKOWITZ<br />

(As told to Haviland F. Reves)<br />

I HE LIFE expectancy of a theatre<br />

ncessions stand, whether indoor or drive-<br />

. is dependent primarily on two factors<br />

:oice of good equipment for the initial<br />

^tallation and systematic maintenance.<br />

Initial investment should never be cut<br />

iwn for the sake of an apparent, but<br />

Jsory, economy at the time. Even a sound<br />

lintenance program, diligently carried<br />

t, cannot overcome the handicap of<br />

uipment of less than good quality, and<br />

e life of the installation will accordingly<br />

shortened. Choosing the right material<br />

the first place can prove more ecomical<br />

in the long run, not only by spread-<br />

? depreciation out over a longer period,<br />

but by requiring less labor for maintenance<br />

to keep it in acceptable condition to<br />

serve the public.<br />

The choice of materials is very important.<br />

Use Formica for counter fronts<br />

and tops, stainless steel wherever possible,<br />

and some washable material on the back<br />

wall.<br />

The average life of good concessions<br />

equipment in an indoor theatre can easily<br />

outlast the decor of the foyer or lobby<br />

where it is located, and would be changed<br />

only to conform to a concept in decorative<br />

style. We have found modern equipment<br />

still in good shape after a dozen years of<br />

use.<br />

MAINTENANCE IN INDOOR THEATRES<br />

The types of installations found in a<br />

In drire-in refreshment<br />

areas, not only the cafeteria<br />

counter equipment<br />

requires daily care, but<br />

also the kitchen equipment,<br />

such as grills,<br />

steamers, popcorn machines,<br />

drink machines,<br />

coffeemakers, etc.<br />

Stainless<br />

steel with a highly<br />

polished finish is easy to<br />

care for. The drive-in<br />

also has easy-care tile<br />

walls and terrazzo floor.<br />

In drive-in theatres there<br />

are also required weekly,<br />

monthly and annual<br />

maintenance procedures<br />

which prolong the life of<br />

the concessions area and<br />

its equipment.<br />

drive-in and in indoor houses differ<br />

radically, and each type must be considered<br />

separately. The drive-in concessionaire<br />

has a complicated equipment installation,<br />

and the procedure for keeping<br />

About the<br />

Continued on following page<br />

Author—<br />

Julian Lefkowitz is one of several representatives<br />

of the second generation of<br />

the two families, Lefkowitz and Levy,<br />

which have operated L & L Concession<br />

Oo., Detroit for decades. This progressive<br />

firm is one of the largest theatre<br />

concessions operators in the Detroit and<br />

Michigan area. Julian Lefkowitz, who<br />

shares in the active direction of operations,<br />

is the son of Ben Lefkowitz. one of<br />

the founders. The latter, still very<br />

active in daily management, summed up<br />

the theme of the operating policies<br />

which his son details as follows:<br />

"When you put in concessions equipment<br />

today, you must buy the best that<br />

money can buy, and have the right procedure<br />

to keep it up. Equipment is like<br />

an automobile—there are parts you<br />

don't see, but they must be kept up<br />

properly.<br />

•'You are serving the public food.<br />

Everything in the concessions must be<br />

kept shiny and spotless if you want<br />

patrons to come in and buy.<br />

"Today everything must be done with<br />

dignity. You cannot open locations and<br />

try to save a few dollars on equipment.<br />

It has to be set up right—and so that<br />

the people are able to see what is being<br />

done."<br />

— H.F.R.<br />

17


'<br />

",<br />

I<br />

^j^,<br />

BAGS OF BITES<br />

Old Fashioned Licorice<br />

and Cherry Red<br />

Here's the latest in<br />

profits from Switier's.<br />

Compact, fast-moving.<br />

TW^MT^yi<br />

PROFIT MARGIN<br />

OVER 50%<br />

And don't<br />

forget our<br />

10


; addition,<br />

•<br />

be<br />

B(|0FncE :: February 10, 1964 19<br />

1<br />

2?* "Kit<br />

llatiiiai<br />

tf-te it<br />

.<br />

gs will likely happen: (1) the grease of<br />

butter or substitute will coagulate and<br />

up the equipment itself; (2) you may<br />

mnter a bacteria reaction which would<br />

;e serious problems with the health<br />

lorities.<br />

e always believe that an ounce of preion<br />

of such problems is worth a pound<br />

ure.<br />

LY MAINTENANCE IN<br />

DRIVE-INS<br />

I the much more elaborate mainte-<br />

:e required in drive-ins, the principal<br />

pment items require individual atten-<br />

The major items which require daily<br />

ntion are : (a) grills, (b) steamers,<br />

popcorn machines, (d) drink equipt,<br />

(e) coffee equipment.<br />

basic maintenance is perf<br />

led, such as wiping daily of all glass<br />

aces and all counters. This includes<br />

counter front, glass windows and<br />

i'S, and other exposed surfaces. The<br />

sessions operator in a drive-in is usually<br />

onsible for condition of the entire in-<br />

!<br />

of his building. The floor is washed<br />

crubbed daily, whether it is of cet,<br />

tile or terrazzo.<br />

RILLS. All of our grills are specified to<br />

><br />

a stainless steel top, with a resultant<br />

highly polished finish. We pay around<br />

for a gi-ill, of such makes as Anets,<br />

Joint, and Wells. With this precauin<br />

original investment, the surface of<br />

gi'ill still looks like new, even after<br />

s of use. On the other hand, the type<br />

rill with an unpolished surface cont|tally<br />

builds up a carbon deposit.<br />

NO GREASE ON GRILLS<br />

order to maintain a good clean suron<br />

the grill, we have a cardinal mle<br />

no shortening or grease may at any<br />

placed on the surface. The grease<br />

li the hamburgers, hot dogs or other<br />

(.ucts themselves is more than adetjtte<br />

to achieve the product flavor we desfif<br />

This amount, coming from the meat<br />

itS'f, causes no problem.<br />

.Ightly, after the grill is tui'ned off, it is<br />

t<br />

JtEMENDOUS PROFITS °!<br />

«rom the New Berfs "Snow Magic"<br />

« Multipurpose Snow Cone Machine<br />

i«w Cones, Snow Magic Sundaes, and<br />

|iw Magic Ices All From One Machine<br />

J HERE'S HOW TO MAKE<br />

|G MONEY WITH "SNOW<br />

S MAGIC"<br />

stributors of famous<br />

ctor's QUICK MIX dry<br />

Ivor concentrates.<br />

FREE SAMPLES<br />

ITH EACH MACHINE<br />

THE NEW SNOW<br />

CONE MACHINE<br />

Capacity; 50 cones<br />

every 30 seconds.<br />

The Bert's 'SNOW<br />

MAGIC" machine<br />

combines eye-appealing<br />

beauty with perfect<br />

mechanical performance<br />

and targe<br />

"Snow<br />

canacity.<br />

Majic" is easy to<br />

operate and is Fully<br />

Automatic. A Snow<br />

Cone costs V/t to<br />

V/zz and usually<br />

sells for 10c .. .<br />

that's<br />

profit!<br />

SAMUEL BERT MFG. CO.<br />

ir Park Station, Box 26410, DALLAS, TEXAS<br />

allowed to cool. Then a combination of<br />

ordinary, powdered household soap detergent<br />

and Brillo is used. Our operators are<br />

thus able to restore the original finish to<br />

the surface. In about ten minutes of treatment,<br />

the employe, regardless of whether<br />

a man or a woman, is able to make it<br />

look as though the grill had never been<br />

used.<br />

The grease pan, which catches the waste,<br />

is then taken out to the rear, and washed<br />

in ordinary soap and water. This assures<br />

that the underside of the grUl, whether<br />

gas or electric, will be clean.<br />

Steamers. We use two types of steamers<br />

—electric and gas. In the electric types,<br />

an immersion heater is buried in water.<br />

In the gas units, a Hawk burner on the<br />

underside of the jacket supplies the heat.<br />

In either case, since steaming is used,<br />

the water is drained off daily. Ordinary<br />

soap and Brillo are used, and this keeps the<br />

reaction of the chemicals in the water from<br />

causing a buildup of either iron, carbon,<br />

or lime on the heating elements or on the<br />

walls of the steamer.<br />

PROVED DRIVE-IN<br />

CLEAN POPCORN EQUIPMENT NIGHTLY<br />

Corn popping equipment. Nightly, the<br />

stainless steel lid and agitator are removed<br />

from the popper. (We use the Cretors<br />

giant popper exclusively.) They are taken<br />

to the back kitchen and scrubbed. The popcorn<br />

pot is boiled out. For this cleansing<br />

we use a cup of water and a tablespoon of<br />

Cretors Compound, a detergent supplied<br />

by the company. The water is then spilled<br />

out and the inside of the pot is wiped with<br />

a clean cloth. The outside of the pot is<br />

then immediately scrubbed down with<br />

Brillo and soap, so that there is no opportunity<br />

for carbon to build up.<br />

Any neglect of this maintenance procedure<br />

will, in a short space of time, cause<br />

foiTnation of sufficient carbon so that the<br />

daily cleaning chore will become a major<br />

operation. That is, the carbon will form<br />

especially in sharp corners and recesses.<br />

The inexperienced employe, we find, then<br />

usually starts to scrape it out with a screwdriver<br />

or knife, and damages the .stainless<br />

steel, mirror-like surface of the pot.<br />

Drink equipment. To prevent the drain<br />

lines from becoming clogged, hot water is<br />

poured daily down the drain of each drink<br />

dispenser. The lid of the dispenser is removed,<br />

and the surface is duly cleaned.<br />

Surplus syrup, poured in during the course<br />

of the evening's business, cau.ses spillage<br />

around the wall of the dispenser, and must<br />

be cleaned away.<br />

Coffee equipment. Coffee equipment requires<br />

special attention. On either an electric<br />

or gas urn, all coffee is first drained<br />

out nightly. The tank is then flushed with<br />

fresh water, and then scrubbed out with a<br />

regular coffee brush and a cleaning detergent<br />

supplied by the coffer urn manufacturer.<br />

The tank is then refilled with<br />

water, and allowed to set overnight.<br />

The faucets are cleaned nightly, by removing<br />

the handles and then pushing<br />

through the unit a special cleaning brush<br />

provided by the urn manufacturer.<br />

In smaller locations, where the coffee<br />

is brewed by a Cory automatic or a West<br />

Bend stove, the cartridge is removed from<br />

the machine, scrubbed, and soaked overnight<br />

in clear water. In this case also, the<br />

entire exterior surface is cleaned with a<br />

soft cloth, because the corners and recesses<br />

may very easily build up carbon.<br />

At no time is coffee allowed to set overnight—the<br />

entire supply on hand is<br />

dumped nightly.<br />

PROBLEMS CAUSED BY WATER<br />

Various water problems are encountered,<br />

according to the location of the theatre,<br />

even with city water. In a number of locations<br />

it is necessary to install water softeners<br />

to prolong the life of the coffee equipment.<br />

At the Troy Drive-In in Troy. Mich., for<br />

instance, the water comes from artesian<br />

wells, operated by the City of Birmingham<br />

water system. We found that we were constantly<br />

having to replace heating elements<br />

in the food warmers and coffee equipment.<br />

SUCCESS!<br />

kj^.:^<br />

Manley Serv-0-Ramic<br />

BOOSTS SALES! Average increase of<br />

5( per patron* — "impulse buying"<br />

steps up as people see all food items.<br />

REDUCES PAYROLL! One-third the<br />

number of persons required for oldtime<br />

concessions op^erate the Serv-<br />

0-Ramic with ease.*<br />

§ MANLEY, INC.<br />

"TURN KEY" INSTALLATION! Manley<br />

handles details of planning, designing,<br />

supervising installation. Turns<br />

key over to you when profit-proved<br />

concession is complete.<br />

*Act Now! Write for specific facts<br />

and figures on Serv-0-Ramic<br />

drive-in installations.<br />

1920 Wyandotte, Kansas City 8, Missouri<br />

\W SuDDlvlne Supplying the Theater Industry for more than 35 years bo264


I<br />

A REPORT ON THE ACTIVITIES OF THE NAC 1<br />

Committee Chairmen Named<br />

Edward S. Redstone. Northeast Drlve-In<br />

Theatre Corp., Boston, president of the<br />

National Ass'n of Concessionaires, has appointed<br />

the following chairmen of standing<br />

committees for 1964:<br />

Public Relations and 1964 Exhibit—Spiro<br />

J. Papas. NAC past-president. Alliance<br />

Amusement Co.. Chicago. 111.<br />

Membership—Augie J. Schmitt, NAC<br />

board chairman. Houston Popcorn & Supply<br />

Co.. Houston. Tex.<br />

Finance—Harold F. Chesler, NAC treasurer.<br />

Theatre Candy Dist. Co.. Salt Lake<br />

City. Utah.<br />

Trade Show Negotiating—Edward S.<br />

Redstone.<br />

1964 General Convention—James O.<br />

Hoover. NAC Executive vice-president.<br />

Martin Theatres. Columbus. Ga.<br />

1964 Convention Program—Philip L.<br />

Lowe, NAC past-president, Lowe Merchandising<br />

Service. Newton Centre. Mass.<br />

Special Services—Lee Koken. NAC pastpresident.<br />

RKO Theatre Div.. Glen Alden<br />

Corp.. New York City.<br />

Bylaws Revision—H. E. Chrisman, Cre-<br />

tors & Co., Nashville, Tenn.<br />

Regional Meetings—Jack O'Brien. NA'<br />

second vice-president. New England The<br />

atres, Inc., Boston, Mass.<br />

Legislation—Van Myers, NAC director<br />

i<br />

at-large, Wometco Theatres, Miami, Fla.<br />

Membership Retention—Sydney Spiege<br />

'<br />

NAC first vice-president. Super Pufft Pop<br />

com Co.. Ltd., Toronto. Ont.. Can.<br />

Liaison to Candy-Tobacco and Relate<br />

Industries—Irving Shapiro. NAC regiom<br />

vice-president. Concessions Enterprise,<br />

Boston, Mass.<br />

Trade Show Advisory—Clifford Lorbecl<br />

NAC director, Supurdisplay/Server Sale:<br />

Inc., Milwaukee, Wis.<br />

NAC Regional Areas Describee<br />

i<br />

The National Ass'n of Concessionaire<br />

has released copies of its 1964 Regiom<br />

Area Map showing states land Canada<br />

located in eight regions which are covere<br />

by the following NAC regional vice<br />

presidents:<br />

Region No. 1 : Ii-ving Shapiro, Conces<br />

sions Enterprises, Boston, Mass. (Con<br />

necticut, Maine, Massachusetts, New Hamp<br />

shire, New Jersey, New York, Rhode Islan<br />

and Vermont.)<br />

Region No. 2: C. S. Baker, All Weathe<br />

Roller Drome, Nashville, Tenn. (North an<br />

South Carolina, Tennessee, Virginia. W. Va<br />

Alabama. Delaware. Florida, Georgia, Ken'<br />

tucky, Mississippi and Maryland.)<br />

Region No. 3: J. C. Evans. Gold Meds<br />

Products Co., Cincinnati, Ohio. ilUinoi,<br />

Indiana, Michigan, Ohio, Pennsylvania an-<br />

Wisconsin.)<br />

Region No. 4: Beverly Miller, Miller The<br />

atres, Kansas City, Mo. ilowa, Minne<br />

sota, Missouri, Nebraska, North and Sout<br />

Dakota.)<br />

Region No. 5: Charles E. Dardei<br />

Charles E. Darden Co., Richardson, Te:<br />

Arkansas. Kansas, Louisiana, New Mexlci<br />

Oklahoma and Texas.)<br />

Region No. 6: Larry Moyer, Mover The<br />

atres, Portland, Ore. (Idaho, Montani<br />

Oregon, Washington, and Wyoming.)<br />

Region No. 7: Charles Chuck) I<br />

Sweeney, Odeon Theatres, Toronto. On<br />

tario, Can. (Canada.)<br />

Region No. 8: Andrew S. Berwick. Jr<br />

Wright Popcorn & Nut Supply Co.. Sa<br />

Francisco, Calif. (Arizona, Californii<br />

Colorado, Nevada and Utah.)<br />

Paints compounded especially for the.itres<br />

Painting by advanced methods<br />

1350 GHENT HILLS ROAD. AKRON. OHIO 44313<br />

AW<br />

Topographical padint plans and traffic<br />

layouts.<br />

Many years oxptritnce saves you money.<br />

INDUSTRIES, INC.<br />

PHONt AREA CODE 216, 666-7211<br />

Lefkowitz to<br />

NAC Board<br />

Julian Lefkowitz, Detroit. Mich., he<br />

been appointed a member of the NAC boar<br />

of directors, lepresenting the association<br />

concessionaire segment. He replaces Jac<br />

O'Brien. New England Theatres Corp.. Bof<br />

ton. who formerly held the position unt<br />

his election a-s NAC second vice-prcsider<br />

at the association's 1963 national conven<br />

tion in New York City.<br />

Lefkowitz, who is secretary of the L ii<br />

Concessions Co..<br />

ber of NAC for many years.<br />

Detroit, has been a mem<br />

The MODERN THEATRE SECnOI<br />

'.j'^CE:


Coke means only Coca-Cola<br />

Coke is Coca-Cola — and nothing else! Coke and Coca-Cola<br />

are brand names identifying the same product of The<br />

Coca-Cola Company. A product consumed in more than<br />

125 countries, enjoyed over 75 million times a day. With<br />

brand acceptance like that, it makes sense to serve<br />

and promote Coca-Cola. Often referred to as "Coke."<br />

things go<br />

Coke<br />

iBOXOFFICE :: February 10, 1964 21


—<br />

. Oistributors<br />

. Distributors<br />

'<br />

Tips on Winter Operation<br />

Of Drive-In Theatres and<br />

In-Car Heater Promotion<br />

§\ s A SERVICE to diive-in exhibitors<br />

who operate the year-round, Eprad, Inc.,<br />

provides purchasers of its electric in-car<br />

heaters with special bulletins on drive-in<br />

winter operation and in-car heater operation.<br />

Also included is a "Promotion Pak."<br />

With the permission of Paul J. Voudouris,<br />

sales manager, the .special bulletins and<br />

promotion ideas arc reprinted here.<br />

DRIVE-IN<br />

WINTER OPERATION<br />

In drivc-in theatres operating all winter<br />

with in-car heaters the following procedure<br />

should be followed.<br />

1. PREPARATION:<br />

With the approach of cold weather all<br />

maintenance equipment should be winterized,<br />

anti-freeze installed, oil changed and<br />

snow roller filled with '4 capacity of water<br />

plus sufficient anti-freeze. All snow removal<br />

equipment should be thoroughly<br />

checked over so that it will not fail when<br />

needed.<br />

No later than October 1st an order for<br />

the necessary amount of rock salt should<br />

be issued so that this will be on hand when<br />

needed.<br />

2. SNOW REMOVAL:<br />

A tandem roller—two or three-unit<br />

each unit not more than ',4th full of water<br />

Five hundred new electric Golden Hot-Shot in-car heaters have been installed at the 2,070-car Smith<br />

Management Co.'s Meadows Drive-ln, Hartford, Conn. Resident manager Alfred Alperin shows a unit to ,<br />

Fiances Kline of Hartford Electric Light Co. Alperin has garnered an encouraging amount of newspaper<br />

'<br />

space for the newly installed heaters. The Hartford metropolitan dailies ran stories and Alperin also got<br />

|<br />

mentions from prominent disc jockeys and the like on local radio-TV outlets.<br />

and sufficient anti-freeze, attached to the<br />

back of a .jeep, tractor or truck, is required<br />

to roll down any normal snowfall in the<br />

ramp area, ramp drives and exit roads.<br />

In case there is an exceedingly heavy<br />

snow with high drifts, it may be necessary<br />

to close the theatre down for a day or two<br />

until the snow can be cleared out of the<br />

drives. However, the theatre should nevei<br />

be closed until everything possible ha;<br />

been done to try to remain open. Mos'<br />

drive-in theatres are on good main road;<br />

which will be kept open by the state highway<br />

department, if at all possible. Therefore,<br />

the only factor to determine closini'<br />

the theatre should be conditions inside thf<br />

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iheatre. (The Miracle Mile, Toledo, Ohio,<br />

las been closed only two days in seven<br />

'ears due to snow.)<br />

Generally speaking, up to a six or eight<br />

nch snowfall does very little harm except<br />

vhile it is falling. However, it is neces-<br />

;ary to start removing any snowfall<br />

nimediately from around the boxoffices<br />

md the concessions stand. If snow here is<br />

lUowed to accumulate its removal becomes<br />

I very difficult project.<br />

A jeep, tractor or truck with a blade on<br />

,he front (turned to an angle) can take<br />

STARTS SUNDAY Gont. From 5:30<br />

1<br />

ALL COLOR SHOW<br />

^1


.<br />

—<br />

—<br />

I<br />

offtr, ii<br />

WINTER OPERATION OF DRIVE-INS<br />

rack in heater carts.<br />

Continued Irom preceding page<br />

2. Heater carts: Check working order.<br />

3. Cover for cart: Must be on hand<br />

ready to use.<br />

4. Heater tags: Must be ready, inventoried<br />

and kept locked up in ticket cabinet.<br />

5. Speaker posts: Check receptacles, wiring<br />

and fuses. All must be in working condition<br />

before start of heater season.<br />

6. Spare parts: A sufficient inventory of<br />

spare parts should be on hand for maintenance,<br />

also supply of proper fuses.<br />

7. <strong>Boxoffice</strong>: Signs should be on hand<br />

"HEATERS AVAILABLE" lOPTIONAL)<br />

so that they can be posted when heaters go<br />

into use.<br />

8. Tickets: Check supply of winter<br />

tickets well in advance to be sure that<br />

Heater" and "No Heater" tickets are on<br />

hand.<br />

OPERATIONAL INSTRUCTIONS:<br />

While in use heaters and equipment must<br />

be properly cared for.<br />

1. Heaters: After the heater season<br />

starts, with all heaters in working condition,<br />

we will only find defective heaters<br />

when one gets into the customer's hands.<br />

Provision must be made to have a quick,<br />

systematic way of providing this customer<br />

with a working heater. Patrons should<br />

bring any defective heater to the concessions<br />

stand. The theatre attendant on duty<br />

Proven<br />

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should at once check the heater in the tes<br />

receptacle and replace heater if it does nc<br />

work.<br />

If the heater is O.K. the attendant shoulc<br />

at once go with patron to the car and replace<br />

the fuse on the speaker post. L<br />

receptacle does not work patron should b(<br />

moved to another parking space. Locatior<br />

of defective post should be written dowr<br />

and given to maintenance man. All defective<br />

heaters ynust be repaired at onc(<br />

and returned to working inventory. 1<br />

2. Heater carts: Carts should be sepa-)<br />

rated for adequate stacking room so thai<br />

heaters can be easily handed to patroru<br />

upon entering the theatre, easily stackec<br />

when patron leaves, and so that inventon<br />

can be conveniently made.<br />

3. Heater cart covering: Depending upoi<br />

weather conditions the heater carts mus<br />

be covered. Canvas tarpaulin-type car!<br />

covers have been found to be the mos<br />

practical.<br />

4. Heater inventory: Heater inventor:<br />

must be mailed to the home office on th<br />

first of each month in circuit operatior<br />

jm, stainleii<br />

However, in actual operation this is tw<br />

;« in COM,<br />

enough control. The inventory sliould b^<br />

taken each night by the ojie employe whi'<br />

is given direct responsibility for the heate<br />

operation. This should be fairly simple i<br />

the heater operation is run correctly and<br />

the heaters are re-stacked in the cartj i [IiIokOhI<br />

properly.<br />

The entire heater operation is based upoi; it loiit Lo(<br />

control, starting at the moment the pa,<br />

trons purchase their ticket. Each am<br />

every car entering the theatre must receivi'<br />

IT. EC<br />

either a heater or a heate»- tag each an


The Biggest Profit-Maker f<br />

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Echols improved ice shover will handle<br />

your peak crowds. A single shaving operation<br />

mokes enough snow to fill cose and<br />

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also consider distribution of handbills in<br />

the area. (Sample is furnished.)<br />

4. Telephone pole cards placed at strategic<br />

locations are constant reminders to<br />

potential customers.<br />

5. Suggested copy for a film trailer is<br />

provided. Pilmack. in Chicago has made<br />

trailers for other theatres and can probably<br />

complete a trailer for you to use before<br />

opening. In lieu of this, if a slide projector<br />

is available, slides can be typed up<br />

and run before the program starts, at inteiTnissions<br />

and between features.<br />

6. Announcements should be made at<br />

frequent intervals to the theatre patrons<br />

about the new heaters.<br />

7. One Toledo theatre has what is called<br />

a Polar Bear Club. The driver is given a<br />

card which is stamped every time the customer<br />

returns. When the card is stamped<br />

six times, free admission is given the carload.<br />

Samples of this card are furnished<br />

to the drive-in purchaser of heaters.<br />

8. A glossy 8x10 photo of the Golden<br />

Hot-Shot heater is provided.<br />

9. A display setup using a speaker post<br />

and two heaters in operation is a crowd<br />

stopper. Use this at the concessions stand<br />

and, if you can make arrangements, in a<br />

downtown window or at the Chamber of<br />

Commerce building.<br />

For more information about products<br />

described in this issue use Readers' Service<br />

Bureau coupon on page 51.<br />

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25


PANHANDLE GETS ITS FIRST DRIVE-IN AUDITORIUM<br />

The exterior and interior of the new indoor auditorium recently built and opened at the Bunayista Drivein Theatre, Borger, Tex.<br />

A new, 252-seat indoor auditorium was<br />

recently opened at the Bunavista Drive-In<br />

Theatre, Borger, Tex., for the comfort of<br />

patrons in the winter months. According<br />

to owner-manager Johnny Fagan, it is the<br />

first of its kind in the Panhandle. Approximately<br />

$20,000 was invested in the<br />

24x76-foot bright yellow building with a<br />

five-foot high, 66-foot long glass window<br />

in front facing the drive-in screen. Three<br />

.speakers are located above the window.<br />

Two months were requu'ed for completion<br />

of the hydrite, brick and steel build<br />

ing located adjacent to the refreshmen<br />

stand.<br />

Adults will be admitted to the auditoriun<br />

with its upholstered red chairs with :<br />

ticket stub from the gate. However, ;<br />

charge of 25 cents will be made for eacl<br />

child under 12 for admittance to th^<br />

auditorium.<br />

The outdoor theatre has a 550-ca<br />

capacity.<br />

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i<br />

NOW AVAILABLE FOR<br />

RIVE-INS IN 70mm!<br />

"BEST PICTURE OF THE YEAR"<br />

Winner of 7 Academy Awards!<br />

LOVRENCE OFARABLi<br />

. . . the fabulous Sam Spiegel-David Lean Academy Award winner, has been<br />

released to drive-Ins. This first general release of a 70mm film to outdoor theatres is setting<br />

the trend for similar availability of other 70mm attractions now ready or being planned. The<br />

reason for this is obvious. Nothing less than the 70mm process can show these films the way<br />

they are meant to be shown. After all, if 70mm is so thrillingly brilliant on the big indoor<br />

screen—think how much more effective it is on the even bigger outdoor screen! 70mm projection<br />

is actually 4 times brighter and 4 times sharper than 35mm. No wonder the future<br />

of drive-in projection is increasingly and inevitably to the larger process. With Norelco's<br />

advanced model AAII Universal 70/35 projector, you not only have the world's finest 70mm<br />

equipment— but in less than 4 minutes you also have the most modern, rugged and troublefree<br />

35mm mechanism. For today and tomorrow, Noreico 70/35 is your wisest investment.<br />

The 1962 Academy of Motion Picture Arts and Sciences presented<br />

this award for outstanding achievement to the North American Philips<br />

Company for the design and engineering of the Noreico Universal<br />

70/35mm motion picture projector.<br />

© AMPAS nioreico'<br />

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EQUIPMENT<br />

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BOXOFFICE :: Febmary 10, 1964 27


Sound Experts Should Play Vital Role<br />

With Architect in Theatre Planning<br />

By SYD CASSYD<br />

The role of soitnd, location of<br />

speakers and angles of projection have become<br />

so vital tiiat it is more Important<br />

than ever that sound experts be called in<br />

during the planning stages to confer with<br />

the architects of the many new theatres to<br />

be built in this country and abroad, according<br />

to E. M. Lewis, theatre specialist<br />

for Ampex Corp.<br />

He cited as an example the new $17.7<br />

million New York Philharmonic Hall<br />

where, in spite of the use of the finest<br />

building materials, the acoustics are so<br />

poor (becau.se of lack of pre-knowledge of<br />

certain problems that engineers now have<br />

i<br />

to make changes to correct the condition,<br />

"It is folly," said Lewis, "to construct a<br />

theatre, and then ask someone to put in<br />

speakers wherever space happens to be<br />

available."<br />

Bringing it down to the dollars and cents<br />

of theatre grcsses, Lewis, who has been involved<br />

with movies and sound since 1927,<br />

said emphatically: "People won't put up<br />

with inferior sound in theatres any longer.<br />

Audiences, conditioned to hi-fi music from<br />

radio, television and recordings, are looking<br />

for the best in sound when they enter a<br />

theatre where they have paid to be<br />

entertained."<br />

DEFINITION OF SOUND<br />

Lewis went on to define his frame of<br />

reference to good sound: "Sounds we hear<br />

are either desirable or undesirable. Any<br />

unwanted sound may be defined as noise.<br />

Desirable sound is the sound coming from<br />

the screen as recorded on the sound-conditioned<br />

motion pictures stages by the<br />

world's greatest technicians. The sound<br />

engineer in motion picture production is an<br />

important cog in the creative team from director<br />

to actor."<br />

Lewis believes that the new Cinerama<br />

dome theatre opened in Hollywood by<br />

Pacific Theatres, the first dome structure<br />

to bo built of concrete, is a fine advance in<br />

theatre construction. Dome construction<br />

lends itself to the new single-lens system<br />

of Cinerama projection and sound. The<br />

design of the building is good, and there is<br />

more than enough projection angle. Placement<br />

of seats in this type of structure will<br />

cause no difficulties, as long as the sound<br />

men are brought in while the building is<br />

being laid out and are on the spot until<br />

completion of the theatre.<br />

WRAP-AROUND SOUND<br />

New theatre design goes all-out to supply<br />

the moviegoer with comfort and convenience,<br />

and sound must be wrapped<br />

around him as part of this procedure,<br />

Lewis said, and boxoffice grosses will be<br />

linked more and more to 70mm film and<br />

multi-channel magnetic sound, particularly<br />

the new eight-track system.<br />

"No longer can theatres with old-fashioned<br />

sound systems expect to compete<br />

successfully. With 70mm film, engineers<br />

can provide the most advanced sound,<br />

allowing five channels from the screen and<br />

three from right, left and rear."<br />

Economically, the change to modem<br />

systems will be a boon to all phases of the<br />

motion picture industry, Lewis assured.<br />

Only 260 of the 17,000 US. theatres are<br />

equipped to run 70mm film, and the rest<br />

of the world has another 540 theatres so<br />

equipped, Lewis commented.<br />

Ampex is equipping 85 Cinerama theatres<br />

throughout the world that will utilize the<br />

70mm, single-lens system. The Hollywood<br />

Cinerama dome theatre features 20 speakers<br />

and a 75-foot screen. In the past,<br />

Ampex has equipped 900 theatres with<br />

four-track, magnetic sound and, in 1961,<br />

received an Oscar for development of the<br />

advanced multi-purpose theatre sound<br />

system.<br />

In discussing other phases of 70mm filn;<br />

which is more expensive, Lewis said tht<br />

its increased cost should be balance<br />

against its longer life. Of heavier stoc!<br />

and requiring less heat for projectioi'<br />

70mm film can be i-un up to 1,500 time<br />

compared to 250 times for convention!<br />

film.<br />

ABUNDANT POWER WITH TUBES<br />

Lewis feels that there is still a place fc<br />

tubes in sound reproduction. For on<br />

thing, he says, more technicians in thea<br />

tres are trained in tube technology an<br />

maintenance, and when an abundance (<br />

power is needed, tubes can handle the jol<br />

Lewis hopes that there will be an im<br />

provement of sound in drive-ins. One wa<br />

of getting this accomplished is to use maj<br />

netic heads instead of optical ones. H<br />

thought it quite likely that studios wi<br />

eventually stop using optical sound tract<br />

for release prints, because of the superior:<br />

ty of the magnetic track, but did not cit<br />

any cutoff date on this.<br />

As a final point to focus attention o<br />

sound in theatres, Lewis referred to th<br />

theatre owner and operator. Where th<br />

theatre executive's home is equipped with<br />

two-channel audio system, with probabl<br />

50 or 60 watts of power, this same execu<br />

tive, in his buying habits for the theatn<br />

looks at prices and decides that 15 watt<br />

is sufficient. He forgets that the reaso<br />

for high quality sound in his home is tha<br />

there is no substitute for abundance o<br />

audio power, the object being to preven<br />

overloading the amplifier.<br />

In a theatre properly treated acousticall<br />

and equipped with the finest in sound, th<br />

projectionist can handle more easily th<br />

almost empty early-in-the-day house, a<br />

well as a full house in the evening.<br />

"With millions of dollars going into pro<br />

duction of a film, with exploitation heavj<br />

and competition for patrons high, wh;<br />

short-change audiences with only 20 pe<br />

cent of the sound recorded by making 1<br />

sound like a 1910 phonograph?" Lewi<br />

asks. "No exhibitor can survive this typ. '*'l<br />

of bad practice, whether he be a small the' i =-<br />

atre independent or a circuit operator."<br />

In this panel ol picturct, E M Lewii, theatre sound iptcialist lor Ampex Corp.,<br />

checki the sound equipment in the projection room of the new Cinerama dome<br />

theatre in Hollywood. At left, he inspects the moiter join contfo'. The new<br />

Cinerama iingle lens technique uses eight-track, magnetically recorded sound<br />

stripped on 70mm lilm. In the center, Lewis begins check of racks of pre<br />

amplifiers and power amplifiers, and, right, examines the audio moiutor<br />

28<br />

The MODEBN THEATRE SECTION


; optical soiffll I<br />

soIltanJ<br />

^ to prei<br />

"'9 to 1,51<br />

*<br />

'« comenii<br />

'a* WES<br />

'^ -'<br />

5til a plji<br />

'^«M. ftr<br />

Stop Expensive Mistakes! Control Your <strong>Boxoffice</strong><br />

with<br />

EPRAD1S ALL NEW<br />

f^^CT<br />

- iTe-iis, On<br />

GAR-CHEK<br />

U.S. Patent 3,018,470<br />

»19(l!t<br />

ndtat<br />

is Ions attenta<br />

...f/»e Oniy <strong>Boxoffice</strong> Control System that "forces"<br />

patrons to cooperate with the owner in<br />

maintaining accurate and complete <strong>Boxoffice</strong> control<br />

iiinoito<br />

Now you can really "know the score" about<br />

your boxoffice operations. Know you are<br />

getting the full amount of cash on each<br />

admission.<br />

Eprad's new CAR-CHEK System starts a<br />

new era of closer control of admissions for<br />

Drive-In Theatre owners. More effective by<br />

far than any other method or device ever<br />

available to the industry. Simple, proven, dependable. Needed everywhere<br />

.today-especialiy with cash shortages up 30% as reported by a well-known<br />

checking organization.<br />

j<br />

This is another forward move by Eprad to bring you advanced equipment for<br />

I<br />

;more profitable Drive-ln Theatre operation. Leaders in engineering, quality<br />

and performance for over 16 years.<br />

,<br />

Sold Internationally Thru Theatre Supply Dealers<br />

1214 Cherry St., Toledo, Ohio 43608 • Phone 243-8106 Area Code 419


. . . The<br />

Jl<br />

FAMOUS NAMES<br />

IN THEATRE<br />

EQUIPMENT!<br />

SCREEN<br />

anti-sfalic pearlescenf screen<br />

thaf excels for both 35mm and 70mm.<br />

USED FOR<br />

"CLEOPATRA"<br />

-Rivoli Theatre, N.Y.C.<br />

.d"THE CARDINAL"<br />

-DeMille Theatre, N.Y.C.<br />

THE FINEST IN<br />

DRIVE-IN SCREEN PAINT!<br />

"SUPER-WHITET'HIDENSITY"<br />

... the old stand-by! / ... for stipple effect<br />

Better than ever. / witfi lomb's wool roller.<br />

"ViNYLKOTE".i.;r.',;j:'::,r.':<br />

TECHNIKOTE CORP.<br />

63 SEABRING ST. • BROOKLYN 31,N.Y.<br />

Drive-In Theatre Owners<br />

Anywhere in<br />

the World:<br />

Our firm still installs the finest<br />

drive-in theatre screens in the<br />

business.<br />

Installations coast to coast and<br />

overseas.<br />

Our engineering staff is available<br />

for the design, supervision, and<br />

construction of drive-in theatres.<br />

Huge Advertising Push by Canada Dry in 1964<br />

\<br />

The largest, advertising effort in its history<br />

is being mounted by the Canada Dry<br />

Corp. in 1964 to step up public awareness<br />

of its full line of carbonated beverages. Roy<br />

W. Moore jr., Canada Dry president, said<br />

that the outstanding element in the year's<br />

prjmotion program is a series of 42 fullcolor,<br />

full-page advertisements in Life<br />

magazine, starting with the March 13 issue<br />

ard extending through every consecutive<br />

issue to the end of 1964. Moore noted that<br />

•i.h:s will make Canada Dry the first beverage<br />

company to wage a program of such<br />

d mansion in a single-print medium."<br />

Wh'le the chief component in this year's<br />

program, the Life campaign constitutes<br />

AQQ IT UP<br />

•<br />

only one part of the total effort to extern'<br />

and intensify consumers' recognition o<br />

the brand. Throughout the U.S. marke<br />

served by the 200-plus company divisioi<br />

and licensed bottlers' plants, Canada Dr;<br />

will wage large-scale regional and local<br />

market ad-promotion programs via th<br />

respective areas' TV and radio statiorii<br />

princ pal newspapers and outdoor medial<br />

Copy for each medium is being adapted ti<br />

make use of the key copy and art element<br />

of the Life series, thereby enlarging tb<br />

broad national scope of the ads themselves<br />

and giving them, in effect, a "second life<br />

and a local reinforcing emphasis anf<br />

impact.<br />

• • fo^ XoXvA. sound quality with<br />

economy P, 5. '^ hard to equal !<br />

PROJECTED SOUND. INC.<br />

PLAINFIELD, INDIANA<br />

Y<br />

Financing available for leasing<br />

or conditional sales of construction<br />

and equipment.<br />

Sincerely yours<br />


New Business Built on a<br />

ew Industry<br />

Thrives<br />

In 1949 it was jxist<br />

an idea. In 1964 it's<br />

a full-scale business.<br />

In 1949 40 tape recorders<br />

spread across<br />

an apartment floor.<br />

In 1964 drive-in theatres<br />

maintain their<br />

own equipment and<br />

happily rely on professional<br />

tape service<br />

from Drive-In Theatre<br />

Recording Service<br />

of Kansas City.<br />

Martin Stone<br />

It all began when<br />

Martin Stone took a close loolc at the new<br />

ooom in the movie industry, drive-in theatres.<br />

Deciding that enterprises which<br />

'serviced this new industry would be needed,<br />

ine entered the tape recording field.<br />

BEGAN WITH 25 ACCOUNTS<br />

At first in his studios at 221 W. 18th St.,<br />

;ach tape was laboriously recorded indit'idually.<br />

With 25 accounts the first year<br />

md double that number the second, it became<br />

apparent a speedier method of proluction<br />

was necessary. And so, a trip to<br />

i;hicago and the Pentron Coitj. culminated<br />

Ji the ordering of new equipment which<br />

would speed up production by allowing<br />

aiulti-dubbing. A new business built upon<br />

i new industry made a place for itself.<br />

MULTI-METHOD<br />

DUBBING<br />

From self-announcing to professional anlouncers,<br />

from individually prepared tapes<br />

;o the faster multi-method of dubbing,<br />

from providing tape recorders as incentive<br />

:o prospective theatre operators to condancing<br />

the industry each theatre should<br />

3wn its own, the tape business gi-ew.<br />

And today, while tapes from Drive-In<br />

rheatre Recording Service are prepared<br />

inder rigid standards of quality control,<br />

each tape is nevertheless given the individual<br />

touch which makes it just right for<br />

ihe theatre using it.<br />

General Manager Victor Kearns anaounces<br />

that once again Pepsi tapes will<br />

38 available through Drive-In Theatre Re-<br />

'Jording Seiwice. Theatres should contact<br />

;heir local Pepsi bottler for service. In ad-<br />

Sition, tapes will be prepared as usual for<br />

individual drive-in theatres and circuits<br />

IS ordered.<br />

Hershey Host to Thousands<br />

A total of 399,944 persons visited the<br />

Sershey Chocolate Corp. facilities during<br />

1963. While 56 short of an even 400,000,<br />

;his was the largest number of people ever<br />

.0 take the plant tour and view the educaaonal<br />

displays in the visitors' reception<br />

center, according to S. P. Hinkle, chairnan<br />

of the board and president of the<br />

;ompany. In 1962, 362,254 persons visited<br />

'he plant.<br />

The greatest visiting is done in the<br />

summer months, with August the leader,<br />

during Pennsylvania Dutch Days at Hershey<br />

Park 9,215 persons took the plant tour<br />

n a single day.<br />

FLAMELESS<br />

ELECTRIC COMFORT HEAT!<br />

Electromode<br />

Drive-In owners across the country are extending<br />

their season and boosting profits by keeping<br />

their patrons completely comfortable with these<br />

remarkable flameless all-electric ELECTRO-<br />

MODE in-car heaters.<br />

Designed especially to meet every requirement<br />

for an ideal drive-in-heater— by the<br />

world's largest exclusive producer of electric<br />

heaters. Secret of perfection is Electromode's<br />

exclusive Cast-Aluminum Heating Element. All<br />

heating wires are embedded deep inside a finned<br />

aluminum casting, providing positive safety,<br />

long-life and highest efficiency.<br />

Feat is instant, no warm up delay, no flames,<br />

fumes or odors. Windshield doesn't steam up.<br />

DON'T DELAY. Fill in the convenient<br />

coupon below for complete information. These<br />

world's finest comfort heaters are a sure bet to<br />

attract more customers to your drive-in.<br />

)Electroinode<br />

SAFEST, MOST CONVENIENT<br />

DRIVE-IN<br />

HEATER<br />

• Exclusive Electromode Cast-Aluminum<br />

Heating Element. 100% safe around<br />

children.<br />

• Noiseless operation. Quiet, fan-circulated<br />

electric comfort heat.<br />

• Compact, lightweight. Equipped with heatresistant<br />

handle and extra long extension.<br />

• Extra sturdy construction, built to stand<br />

rough treatment.<br />

• Modern design, in scratch-resistant silvergrey<br />

finish.<br />

Front and rear views<br />

of the heater. Sits on<br />

any flat surface,<br />

dashboard, floor, etc.<br />

No additional<br />

equipment needed.<br />

Installs quickly and<br />

simply on your<br />

present speaker post.<br />

Dept. B-24, Division Friden, Inc.<br />

ROCHESTER, N. Y. 14603<br />

Send complete mformation on Electromode's<br />

n In-Car Heaters Q Other heaters for projection rooms, ticket stands, etc.<br />

Name<br />

Address.<br />

City -Zone- State..<br />

JOXOFFICE :: February 10, 1964 31


. . that<br />

.<br />

.<br />

.<br />

,'<br />

Custodial Self-Inspection' Checklist<br />

Available to Theatre Maintenance Men<br />

Because of wide-spread demand the<br />

"Daily Sanitary Maintenance Self-Inspection<br />

Checklist" booklet has been reissued<br />

and is now available to cleaning maintenance<br />

executives and personnel through<br />

members of the National Samtary Supply<br />

Ass'n. The checklist gives custodians a<br />

systematic approach to their work and<br />

helps increase their individual efficiency.<br />

As each task is completed it is checked off<br />

the list so that no chore is neglected nor<br />

any job duplicated.<br />

COVERS SEVEN WORK AREAS<br />

The "checklist" booklet covers sevens<br />

main working areas: washrooms, offices,<br />

corridors, stairs and stairways, entrances<br />

and walks, special areas and the supply<br />

room. These areas are further divided into<br />

128 cleaning jobs. By glancing at the list,<br />

the custodian immediately knows whether<br />

a particular task has been finished. Also<br />

included is a personal evaluation column<br />

for the custodian himself.<br />

In addition the booklet contains a supervisor's<br />

report chart which indicates how<br />

well the work was done . . . excellent, O.K.<br />

or poor. The report chart provides the<br />

custodian and the supervisor with an easy<br />

means of communication. It gives the custodian<br />

a constant appraisal of his work so<br />

that he knows from day to day the acceptability<br />

of his i>erformance. He Is encouraged<br />

to improve his work because<br />

graded standards are established and an<br />

element of competition Is introduced.<br />

The Self-Inspection Checklist contains<br />

basic cleaning "Tips for Custodians" and<br />

an inventory checklist to remind management<br />

of materials and equipment requirements.<br />

A Sample of the Helpful<br />

Information Given Follows:<br />

Mopping—Two mops help speed the work.<br />

Use one mop for applying and picking up<br />

cleaning solution. Use the other mop for<br />

thorough rinsing. Keep rinse mop clean.<br />

Change your cleaning solution often.<br />

Always—follow exactly the instructions<br />

on the label of the products you use. Use<br />

the right product in exactly the right way<br />

for ease and efficiency.<br />

Know—the difference between the surfaces<br />

you clean. For example, don't use<br />

solvents on soft floors such as asphalt tile,<br />

rubber tile and linolevun.<br />

Plan—your work and have the proper<br />

supplies equipment ready for each job.<br />

The exverienced, professional custodian<br />

doesn't work harder! He just works<br />

smarter!<br />

THIS CHECK LIST WILL HELP YOU:<br />

1. Check off things as you take care of<br />

them.<br />

2. Know if you missed anything (just'<br />

glance at your checklist)<br />

3. See how well you're doing (by looking<br />

at the daily inspection marks)<br />

4. Keep track of how your work improves.<br />

5. Know what supplies are needed (just,<br />

glance at your check-off guide )<br />

6. Be reminded that your work is important<br />

. many people depend on<br />

you to help keep them healthy and comfortable.<br />

Coca-Cola in Merger<br />

With Duncan Foods Co.<br />

Boards of directors of The Coca-Cola Co.,<br />

and Duncan Foods Co. of Houston have ap-i<br />

proved in principle a proposal under which;<br />

Coca-Cola would acquire Duncan Foods<br />

through an exchange of stock. The an-,<br />

nouncement was made by J. Paul Austin,,<br />

president of Coca-Cola and Charles W.<br />

Duncan, jr., president of Duncan Foods.<br />

The proposal will be submitted for approval<br />

by stockholders of both companies in May.<br />

Austin stated that if the proposal was<br />

approved by both companies' stockholders,!<br />

Duncan Foods Co. would continue op)erating<br />

with its present management as an<br />

autonomous division of The Coca-Cola Co.<br />

u<br />

f0^<br />

jBiiess, 10<br />

4g m<br />

:;it<br />

for Si<br />

ijliietha:<br />

yariis<br />

*<br />

rtesa<br />

ijtisprett!<br />

;!«iinayt<br />

: applies,<br />

t iiid<br />

stati<br />

aintrimn<br />

liiisiicha<br />

liSnateau<br />

CLihjcnjo£t<br />

Arc Lamps and Rectifiers for Every Projector... for Every Theatre.. .The World's Finest<br />

HERE ARE THE FACTS<br />

SUPER CINEX ... The masterpiece<br />

of the most experienced projection lamp<br />

designer. No other lamp has even remotely<br />

approached its perfection from<br />

every point of view— mechanically, electricolly,<br />

optically, hydraulically or its fine<br />

oir-conditioned system. Its durability and<br />

stamina have been proved. More and more<br />

fine theatres and drive-ins ore re-equipping<br />

with Ashcraft Super Cinex daily due<br />

to their fine reputation for perfect screen<br />

light end service. Current range with 1 3.6<br />

mm carbon, 125-165 amperes.<br />

CORE-l/r£ ... the latest and most<br />

phenomenal producer of white light ol<br />

lowest possible operating cost in the family<br />

of Great Ashcraft Arc Lamps. Some ore<br />

burner and arc controls as the SUPER-<br />

CINEX. Some quality ond built-in reliobility.<br />

The lamp is optically designed to give<br />

greater white light distribution at less cost<br />

for carbons and electricity. There is none<br />

better-onywhere 75-110 omp.<br />

CINEX 35/70 SPECIAL<br />

The<br />

Great of the Ashcraft Arc Lamps is a modified<br />

Super Cinex. Like the Super Cinex no<br />

third element or relay lens is necessary<br />

regardless whether 35 mm or 70 mm film<br />

is being projected. Uses a 13.6 mn<br />

high intensity positive carbon at<br />

current ronges between 1 25 and<br />

140 amperes.<br />

RECTIFIER . . . THE SPECIAL CORE-<br />

LITE I 2 PHASE HIGH REACTANCE<br />

HcQTiFtER<br />

, , . designed for the requirements<br />

of the Core-Lite lamp, this rectifier will<br />

give the best results. Low reactance 6 phase<br />

rectifiers should not be used. Certain motor generators,<br />

but not oil, are acceptable. The special<br />

Core-Lite 3/ 121 2 rectifier will give you long,<br />

excellent service with an absolute minimum of<br />

expense. Other Ashcraft rectifiers available for<br />

every power need. The cost is no more than for<br />

inferior<br />

rectifiers.<br />

mi<br />

PO)<br />

'* IS<br />

lead)<br />

Mfi letji<br />

*itolilsl5<br />

*"l*fiijti<br />

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1 [In ,, I<br />

SOLD EVERYWHERE IN THE UNITED STATES BY LEADING RECOGNIZED THEATRE SUPPLY DEALERS<br />

C.S. ASHCRAFT MFG. CO., INC. • 36-32 38th STREET- LONG ISLAND CITY 1, N.Y.<br />

32 The MODERN THEATRE SECTION<br />

'"l! till<br />

;,«'«eli(<br />

«W.I lii,


,<br />

)<br />

;<br />

«"UHELf^<br />

'SlriBi.<br />

Wef5«f<br />

LotEbostiiiiteil<br />

mtoaloiideiii:<br />

Vire DnicaiiB)<br />

tiM.Ts<br />

iblJ.Paiiliis<br />

Ten Areas in Which to Work to<br />

Offset Higher Cost of Doing Business<br />

w<br />

HEN YOU REVIEW cost areas in<br />

your business, look for items that caji be<br />

cut without weakening your operations.<br />

How do you tell if an item is costing more<br />

than it should?<br />

One yardstick is your own records. For<br />

example, do they show that you are spending<br />

more for sales clerks in relation to<br />

sales volume than you spent a year ago?<br />

Another yardstick is: What do similar<br />

firms spend? Ratios for your line of business<br />

can be helpful here.<br />

• PURCHASING EXPENSE<br />

A big portion of the money you pay out<br />

each month goes for merchandise—items<br />

you buy for resale. Even though the price<br />

you pay is pretty well set by the quality of<br />

goods, you may be paying out more than is<br />

necessary.<br />

On supplies, such as bags, wrapping<br />

paper, and stationery, four steps may be<br />

helpful in trimming excessive costs. Tliey<br />

are: List such supplies with their use. Can<br />

you eliminate any? Can you combine some<br />

Copies of this Small Marketers' Aid No. 91 are available<br />

free from field offices and Washington headquarters<br />

of the Small Business Administration.<br />

It was developed from industry sources by the editorial<br />

staff, Management Publications Division, Smol<br />

Business Administration, Washington, D. C.<br />

items? Are you buying the items from the<br />

most economical source?<br />

• SHRINKAGE ERODES PROFITS<br />

A 25-pound cheese will lose weight during<br />

the time it takes to sell it in quarterpound,<br />

half-pound, and pound pieces. The<br />

grocer expects this natural shrinkage and<br />

allows for it in his sale price.<br />

But what about the kinds of shrinkage<br />

that are not a part of the goods? What<br />

about shrinkage caused by shoplifting or<br />

employe pilfering? What about breakage<br />

and damage while the goods are in your<br />

store?<br />

Four steps can be helpful in reducing<br />

shrinkage:<br />

( 1 Find out what makes up your<br />

shrinkage<br />

(2) Get an idea of how big your shrinkage<br />

is;<br />

(3) List the things you can do to reduce<br />

shrinkage; and<br />

(4) Set up a system to assure that your<br />

employes are fighting shrinkage as a<br />

part of their daily work.<br />

• PEOPLE IN BATTLE DRESS?<br />

Are your people in battle dress—capable<br />

and always ready to do an efficient job?<br />

Or is there slack, such as turnover?<br />

If high turnover of personnel is a costly<br />

item in your firm, why do sales clerks come<br />

and go? Sometimes they leave quickly because<br />

the small marketer is hard-to-getalong-with.<br />

More often, though, personnel turnover<br />

is high for other reasons—inadequate<br />

training, better hours and pay in other<br />

firms, or in the case of women, problems<br />

at home. The first step in reducing high<br />

personnel turnover is to find out why it<br />

high.<br />

is<br />

Another personnel problem that can eat<br />

into your profits is excessive overtime. Review<br />

your situation. Can you save by adjusting<br />

the regular hours of work of present<br />

employes? Would it be cheaper to hire<br />

more part-time or additional full-time<br />

people?<br />

;<br />

Supervisors may be costing more than<br />

they should. Re-evaluate each supervisory<br />

job against these questions: Why do you<br />

have this job? Are there supervisory jobs<br />

that can be combined? Are all supervisors<br />

doing what you expect them to do?<br />

• TOO MUCH CAUTION?<br />

You have to hedge against risks, but is<br />

your coverage of risks draining away dollars<br />

that could be used to help produce income<br />

for your firm? f-,- ^,<br />

For instance, you may be spending too »^'<br />

much for insurance because your coverage<br />

has become unbalanced over the years. For<br />

example, your plate glass window may be<br />

moreFUN<br />

FOR THE MONEY!<br />

Continued on page 38<br />

MIRACLE<br />

POWDER RIDES<br />

Before you invest in any miniature train, consider the many advantages of<br />

Miracle CIRCUS TRAIN. Here's one tram that needs no tracks! The IVliracle CIRCUS<br />

TRAIN is ready to roll anytime and anywhere. When you don't need it, loan it out<br />

for extra revenue. Rubber tires and shock absorbers assure a safe, comfortable ride.<br />

Train holds 16 adults or up to 40 children. Chugs along at a safe speed, powered<br />

by an International Cub Tractor. Engine and cars are fabricated of reinforced fiber<br />

glass in attractive permanent colors. Heavy gauge steel framework. Don't tie down<br />

your train investment to a set of tracks! Mail coupon today for full information and<br />

low price on the Miracle CIRCUS TRAIN!<br />

MIRACLE EQUIPMENT COMPANY Box 275-P Grinnell, Iowa<br />

Iliad Cowf)oii<br />

Miracle CAROUSEL^he perfect merrygo-round<br />

for any playground! Only 15'<br />

in diameter. Available with 8, 12, or 16<br />

colorful fiber glass ponies.<br />

Miracle STAR-GAZER<br />

—Just the right size<br />

ferris wheel for<br />

children! 16' high<br />

with six safety-lock<br />

seats. Positive brake<br />

system. Driving<br />

mechanism safety<br />

located in hub of<br />

wheel.<br />

i<br />

MIRACLE EQUIPMENT COMPANY<br />

Box 275-P<br />

Iowa<br />

Grinnell,<br />

Please send currei current literature and lov/ prices on the<br />

Miracle Power Rides<br />

BOXOFFICE :: February 10, 1964 33


.<br />

"She's okay for sound. But we X-L's are<br />

the real bright boys of the Simplex family<br />

indoors, outdoors or anywhere else!"<br />

m<br />

n be picked up at alrno^<br />

Simplex In-A-Car speakers and Simplex<br />

X-L projectors are the two foremost<br />

pieces of equipment of their kind on the<br />

market today. The overwhelming choice<br />

of exhibitors from coast to coast. And<br />

though Simplex equipment is established,<br />

trusted and widely used... it is never outdated<br />

because Simplex products are always<br />

being improved to incorporate<br />

many new and exclusive engineering<br />

advances.<br />

The Simplex In-A-Car speaker, for<br />

example, is a truly remarkable value.<br />

Priced to compete with the lowest cost<br />

units... yet it has such features as a floating<br />

speaker unit to reduce shock anc<br />

minimize magnet shifting; a weather<br />

proof Alnico V 1.47 ounce aluminurr<br />

voice coil 4" speaker; non-corroding con<br />

tact connections made of silver; and ii<br />

designed and built to be tough, tamperproof,<br />

and weather-proof with a rugged<br />

die-cast aluminum body and long-lastinf<br />

baked enamel finish.<br />

Today's new Simplex X-L projector is<br />

the result of four decades of precise en-


^..rCOlKO''<br />

iW"""'-<br />

jgineering and manufacturing craftsman-<br />

:ship by the world's leading producer of<br />

professional motion picture projectors.<br />

Constantly being refined to meet every<br />

new technique in motion picture presentation,<br />

the X-L mechanism provides the<br />

theatre owner, the projectionist and the<br />

patron with thrilling brilliancy,- hairline<br />

definition, unfailing steadiness, absolute<br />

dependability and lower maintenance<br />

costs.<br />

Other fine Simplex products are also<br />

widely used throughout the motion picture<br />

industry. These include Simplex X-L<br />

Transistor Sound Systems—optical and<br />

magnetic, Simplex Deluxe and Heavy<br />

Duty Projector Pedestals, Simplex X-L<br />

and standard magazines and Simplex X-L<br />

Drive-in Sound Systems.<br />

Whether you're equipping a new theatre<br />

or re-equipping an existing theatre...<br />

whether it's indoors, outdoors or anywhere<br />

else... call your National man and<br />

get all the facts about why Simplex<br />

equipment is your best investment.<br />

Branches Coast-to-Coast Atlanta • Baltimore • boston<br />

BUFFALO • CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND<br />

DALLAS • DENVER • DETROIT • INDIANAPOLIS • KANSAS CITY<br />

LOS ANGELES • MEMPHIS • MILWAUKEE • MINNEAPOLIS • NEW<br />

ORLEANS . NEW YORK • OKLAHOMA CITY • PHILADELPHIA<br />

PITTSBURG • ST. LOUIS • SAN FRANCISCO<br />

^i^lMational<br />

\^/<br />

THEATPE SUPPLY COMPANY<br />

HOME OFFICE. 50 PROSPECT AVE.. TARRYTOWN. N.Y.


!<br />

-<br />

All-Transistorized<br />

Amplification<br />

...* •<br />

System Available<br />

From Ballantyne<br />

Dallantyne Instruments & Electronics.<br />

Inc.. division of ABC Vending<br />

Coi-p., has announced a new. all-transistorized<br />

amplification system, with greatly improved<br />

sound quality and flexibility. While<br />

the transistorizing offers many features.<br />

company officials said that the improvement<br />

in sound quality is most outstanding<br />

and described the sound as true hi-fidelity<br />

with great clarity and presence.<br />

The compact amplification system is<br />

manufactured in three units, each of which<br />

measures only 7 '2 inches deep by 10 inches<br />

wide by 26 '< inches high. The system<br />

eliminates all photo cells, vacuum tubes<br />

and relays. Because of the use of transistor<br />

components there is no problem of heat<br />

dissipation. Another feature is enormously<br />

improved reliability, because the transistors<br />

used in the Ballantyne amplifier are designed<br />

to operate well within power requirements,<br />

with a strong safety factor.<br />

FINEST SPEAKERS IN AMERICA<br />

I THE BIG DIFFERENCE -QUALITY & ECONOMY ^<br />

The complete BaHaniyne transistor amplification system.<br />

Each cabinet Is only 26 '4 Inches tall, T/2<br />

Inches deep and 10 inches wide.<br />

A thorough program of installation testing<br />

began early last summer in theatres<br />

which include those in shopping centers at<br />

Poughkeepsie, N.Y., Johnstown, Pa. and<br />

Youngstown, Ohio.<br />

Ch'cuitry is very flexible. All switching<br />

is done electronically merely by pushing a<br />

button. Electronic switching permits<br />

"UNIVERSAL'<br />

4"<br />

SPEAKERS<br />

INDIVIDUALIZED<br />

THEATRE<br />

NAME<br />

CAST ON<br />

SPEAKER<br />

OUTSTANDING<br />

VALUE<br />

'RANGER"<br />

4"<br />

JUNCTION BOX<br />

MADE OF RUGGED<br />

CAST ALUMINUM<br />

Availobic with downlights.<br />

Custom<br />

transformers.<br />

Mounts on I'a" or 2" pipe.<br />

Designed for our new<br />

spcokcr boskets.<br />

ALL<br />

SPEAKER<br />

UNITS<br />

COMPLETELY<br />

WEATHER-<br />

PROOFED.<br />

TWO SEASON<br />

WARRANTY<br />

ALL<br />

SPEAKER<br />

QJUiJULSLSUlJLSLSLSLSLSLSULSLajLSJUUi^^<br />

OUTDOOR SPEAKERS FOR EVERY REQUIREMENT<br />

UNITS<br />

"METEOR"<br />

4"<br />

Available with<br />

speaker<br />

baskets<br />

SPECIAL<br />

Prices<br />

DISCOUNT<br />

on<br />

-BUMPER SIGNS<br />

Order Before April 1st<br />

and SAVE!<br />

SEND FOR FREE<br />

LITERATURE NOW<br />

ACE- HI<br />

DISPLAYS, INC.<br />

21 Front N.W.<br />

Grand Rapids 2, Michigan<br />

n^lltG UARANTEED<br />

DRIVE-IN<br />

SPEAKER<br />

^^^ RECONING and REPAIRS<br />

fREl' Send us two 3 or 4 in spcokcrs Wc will<br />

"CONCESSION BUILDING<br />

'STANDEE SPEAKER '<br />

TWO WAY POST SPEAKER"<br />

SPEAKER"<br />

PATIO<br />

SERVES TWO CARS<br />

PLAYGROUNDS<br />

CONCESSION STAND<br />

TRUCK AREAS<br />

HOLDOUT AREAS<br />

MANAGER'S OFFICE<br />

BACK RAMPS<br />

PROJECTION BOOTH<br />

We offer a complete line of NEW end REPLACEMENT items. Write or wire us.<br />

DRIVE-IN THEATRE MANUFACTURING CO.<br />

P. 0. Box 247 HAmilton 2-S400 Edwordsville, Konsos<br />

rcconc them FREE Once you try us, wc feel,<br />

you will olways send us your spcokers.<br />

SERVICE AND PARTS GUARANTEED<br />

Each Speaker<br />

All Spcakc n-botcd<br />

Efficient<br />

Scrviee<br />

end toi full tacts<br />

NATIONAL SPEAKER RECONING CO.<br />

1111 - ITHi $». — D«Br«f, I, Colo.<br />

36 The MODERN THEATRE SECTION 1<br />

'Jl^CE


I<br />

I<br />

'<br />

For<br />

'<br />

Will<br />

'<br />

'<br />

See<br />

—<br />

fehanging from six track to four track to<br />

jptical, and from 70 to 35mm film. By<br />

merely observing indicator lights and using<br />

the proper button, the operator is able to<br />

change from left to right projector, and to<br />

non-synchronization in order to use either<br />

music or microphone from any position<br />

!eft, right or center of the projector<br />

installation.<br />

Ballantyne says the new amplifier has a<br />

channel balance control for each channel.<br />

^<br />

-N 4'<br />

The Ballantyne PS-2, a complete line-amplifier on a<br />

plug-in chassis. Matchbook cover shows relative size.<br />

he Ballantyne PS-1 , a complete magnetic pre-amp<br />

nit. Channel balance controls are placed between<br />

re-amps and line-amps to avoid frequency<br />

iscrimination.<br />

To prevent frequency discrimination, the<br />

balance controls are placed between the<br />

pre-amps and the line amplifiers, instead of<br />

immediately after the magnetic heads.<br />

All major components are plug-in type,<br />

so that any change in equipment can be<br />

made immediately by the operator. Ballantyne<br />

recommends that both the pre-amplification<br />

and the power amplification be<br />

used in all indoor theatres, although the<br />

new system is compatible with all brands<br />

of projectors and sound systems. The company<br />

further recommends that in drive-in<br />

theatres the well-known Ballantyne conventional<br />

power amp be used.<br />

POSTER CASES outdoor theatres<br />

MARQUEES and<br />

SIGNS<br />

FOR INDOOR & OUTDOOR THEATRES<br />

PREFABRICATED PORCELAIN<br />

ENAMELED FRONTS<br />

" PREFABRICATED BOX-OFFICES<br />

For Indoor & Outdoor Theatres<br />

CHANGEABLE MARQUEE<br />

I CTTCDC<br />

PLASTIC OR<br />

LCIIClVd<br />

ALUMINUM<br />

new theatres send blueprints.<br />

' If you desire modernization of existing<br />

theatre send photo.<br />

furnish colored sketches, specifications<br />

and price at no obligation on your part.<br />

Cash or time payment plan.<br />

your nearest theatre supply dealer or<br />

write direct to:<br />

POBLOCKI AND SONS COMPANY<br />

SINCE 1920<br />

3238 West Pierce St., Milwoukee 15, Wis.<br />

DRIVE-IN THEATRE CAR COUNTER<br />

Note dials of TWO Veeder-Root counters.<br />

Eacli driveway past "Box-Office"<br />

COUNTED ON SEPARATE<br />

COUNTER<br />

Comes complete with cumulative counters,<br />

driveway treadles and ALL parts at $ 99.50<br />

With turn-bock to zero counters $114.50<br />

"One Woy" Counter (IN ONLY) $164.50<br />

(Single Lane Counter $79.50)<br />

K-HILL<br />

SIGNAL CO.<br />

UHRICHSVILLE, OHIO<br />

f<br />

HEYER-SHULTZ<br />

UNBREAKABLE<br />

METAL<br />

REFLECTORS<br />

• MAXIMUM SCREEN ILLUMINATION<br />

• GUARANTEED 5 YEARS!<br />

Write for literature or see your<br />

Theatre Supply Dealer.<br />

•ggUjgggg^


d<br />

determine<br />

1 1 1 They<br />

1 3 ) They<br />

( 4 1 They<br />

, .<br />

burns<br />

,<br />

'<br />

II<br />

is<br />

'<br />

OFFSEHING HIGHER COSTS<br />

Continued from page 33<br />

insured in three policies along with some<br />

other items. You might ehminate such<br />

dupUcation by canceUng tlie llirce policies<br />

and taking out one or two new ones which<br />

are tailored to fit present conditions.<br />

Three things can be helpful in reviewing<br />

your insurance<br />

i<br />

: what<br />

you need to insure against, t2i evaluate<br />

your present in.surancc policies—are they<br />

covering more than you need? and i3i can<br />

you make combinations that will give you<br />

what you need for less dollars than you are<br />

now paying?<br />

• COSTLY MONEY?<br />

Arc you paying more than you should for<br />

money you borrow for business purposes?<br />

One way to find out is by reviewing your<br />

records.<br />

Look at several past years. How much<br />

borrowed money did you use? What interest<br />

rate did you pay? How often did you<br />

negotiate a loan?<br />

Your Answers to These Questions Are Important<br />

The 15 Questions po.sed here should help you to determine which areas in your<br />

firm offrr the most profitable opportunity for reduction in order to help offset yomhigher<br />

cost of doing business.<br />

Yes No<br />

1. Are you paying too much for the merchandise you buy?<br />

2. Are you paying too much for supplies, such as bags and wrapping<br />

paper?<br />

3. Is stock shrinkage, such as damage, theft, and so on, eating into<br />

your profits?<br />

4. Is your personnel turnover high?<br />

5. Ai-e some of your people working excessive amounts of overtime?<br />

6. Do you have supervisors you could do without?<br />

7. Is your insurance coverage unbalanced? iPor example, are you<br />

covering the same item several times when once would do the job?i<br />

8. Is borrowed money costing you more than it should?<br />

9. Is your inventory bigger than necessary for your current sales<br />

volume?<br />

10. Have you reviewed how much it costs to carry such excessive<br />

inventory ?<br />

Have you reviewed your tax situation to see if you are paying any<br />

taxes which do not now apply to your firm?<br />

Are you wasting sales efforts on unprofitable customers?<br />

Are you wasting sales efforts on unprofitable lines?<br />

Are overhead items, such as heat, light, and rent, costing more<br />

than they should?<br />

15. Are your communications unnecessarily expensive? (For example,<br />

do you call long-distance when an air mail letter could do the job?i<br />

Could you have saved on the cost o<br />

money by borrowing a larger amount les<br />

often? Would other sources have beei<br />

cheaper?<br />

Now look at your money needs for th<br />

next six to 12 months. Study them witl<br />

the goal of building more flexibility int<br />

your borrowing arrangements. Sometime<br />

being able to negotiate well in advance o'<br />

your needs can mean cheaper borrowei<br />

money.<br />

• SNOW TIRES IN JULY<br />

Many service station operators carry onl;<br />

a minimum stock of tires. Most of thes<br />

.small businessmen don't stock snow tires ii<br />

the hot summer months. No one want<br />

snow tires until autumn.<br />

|<br />

Like other successful small marketers<br />

these men ti-y to do four things with theii<br />

inventory:<br />

try to carry items that tun;<br />

over fast;<br />

i2i<br />

j<br />

They try to keep their stocks low-^<br />

yet big enough to meet customers/<br />

demands; ><br />

add new items with profit pos<br />

sibilities; and<br />

]<br />

drop slow moving items as soorj<br />

as they can.<br />

|<br />

Of course, such control—to keep stockil<br />

balanced and prevent sales losses froni<br />

stock-outs—is not easy. Yet adequate con-l<br />

trol can mean the difference between be-'<br />

coming a thriving "pipeline" that move;<br />

goods, and a "museum" with dusty item."*<br />

on its shelves.<br />

Carrying excessive stock costs yoi<br />

money that you might well use to help pro-j<br />

duce additional income—for example, ad-(<br />

vertising.<br />

If you don't already know what it costs<br />

you to carry inventory, plan to find out'<br />

Over a year's time, savings in this area<br />

might mean a substantial addition to youi,<br />

gross profit.<br />

.;.! (ari(<br />

itJuce VI<br />

lb list<br />

n no sligi<br />

i«lis are i<br />

yi ik<br />

ft HUi<br />

imeill; k<br />

npk'u-<br />

kitsd I<br />

littCc<br />

sit ks<br />

^1 01 be 01<br />

nKils. h<br />

ijlatatU<br />

Hi<br />

ki Uii<br />

mm<br />

niiiiic<br />

IIB-Cel<br />

m\<br />

Sroms<br />

gooo<br />

YOUR<br />

Jli9^^<br />

»"*ji;,, theJ|50<br />

'84<br />

COMPLETELY<br />

AS-<br />

SEMBLED (Wctt of<br />

kAiis. Add $12)<br />

WRITE TODAY TO DEPT. MT<br />

COUNTY SPECIALTIES<br />

P. 0. Boi 968 Grand Ccntrol Stati(<br />

New York 17, N. Y.<br />

T8AC<br />

Oot<br />

.--IE.<br />

c.<br />

Mo<br />

38 Tho MODERN THEATRE SECTION


:<br />

j<br />

t<br />

Out<br />

j<br />

mk<br />

'<br />

—<br />

• PAYING CAESAR UNNECESSARILY<br />

The government wants you to pay only<br />

I<br />

i<br />

LITTLE "JUNIOR SPECIAL"<br />

Cute — Rugged<br />

914 Cloflin, Manhottan, Kans. — PR 8-5480<br />

cliasing Dollar.<br />

• .Shrinkage<br />

[the taxes owed by your firm. It does not SMA 57— Boost Profits by Cutting Markdowns.<br />

want you to pay less than you owe nor<br />

Stock Shortage Control Manual. National<br />

does it want you to pay more than your<br />

Retail Merchants Ass'n, 100 W. 31st St., New<br />

correct tax bill.<br />

York 1, N.Y. Members $3.50; non-members $7.<br />

You will want to review your tax bills • Personnel<br />

(including various retail licenses) for all SMA 75— Managing Women Employes<br />

*"*8»erbon [levels—local, state, and federal—to make Small Business.<br />

sure that you are paying the right amount SBB 23— Training Retail Sales People.<br />

in<br />

[for your firm.<br />

• Insurance<br />

You may want to ask the outside advisor<br />

MA 130— Business Life Insurance.<br />

MRS 72— Insurance Management in Small<br />

Continued on following page Firms.<br />

K't stock snow fes<br />

Kiiss. So (<br />

• Costly Money<br />

MA 128—Getting Results From Your Budget.<br />

SBMS 15— ••; Handbook of Small Business<br />

iM ml I<br />

ImrUiiiigsiitlil<br />

Finance. 30 cents.<br />

Business Operating Data<br />

• Taxes<br />

SMA 68—Depreciation Costs—Don't Over-<br />

[Available From the SBA<br />

any itoDs tbai t<br />

Tlie information in the publications listed bellow<br />

may be useful as you examine ways and make<br />

(plans to reduce your higher cost of doing busifness.<br />

This list is necessarily brief and selective, FOR YOUR DRIVE-INt<br />

However, no slight is intended toward authors<br />

whose works are not mentioned.<br />

The Small Marketers Aids (SMAl, Management<br />

Aids (M.\>, Small Business Bulletins—<br />

name currently being changed to Small Business<br />

llitiliographies— (SBB), and Management Research<br />

Summaries (MRS) are free, on request,<br />

PER INTERMISSIONwith<br />

from the Small Business Administration, Washington<br />

25, D.C., or from any SBA field office.<br />

The Small Business Management booklets<br />

VITTLE VENDOR<br />

iSBMS) can be ordered from the Superintendent<br />

iif Documents. Washington 2.5, D.C. The price is<br />

self-service equipment<br />

after each booklet.<br />

listed<br />

• Ratios<br />

At intermission, time is money!<br />

Ratio Analysis for Small Business.<br />

The more people you can<br />

SBMS-20, 2d ed. 25 cents.<br />

SBB 8— Operating (ists and Ratios— Retail. move through refreshment lines<br />

• Purchasing<br />

the more your<br />

MA 123— Getting the Most From Your Pur-<br />

With VITTLE<br />

profit .<br />

VENDOR<br />

. .<br />

self-service hot-food dispensin<br />

lines you can give your<br />

SCREEN<br />

customers a greater variety,<br />

PAINT<br />

instant food service AND<br />

ULTRA WHITE<br />

Stays white permanently.<br />

BY SERVING MORE, make those<br />

greater profits.<br />

Outwears ordi-<br />

nary flat paints. Glare<br />

CHAINS<br />

Your choice of<br />

free. Dirt, weather resistant.<br />

overhead warmers,<br />

Brush, roll or<br />

i..,MONlI spray. Freight paid on<br />

drop-in counter and<br />

16 gals, or more.<br />

YOU!<br />

free-standing units<br />

w/ith moist or dry<br />

|i inferior and exterior flats ond enamels for wood,<br />

masonry, metol<br />

heat, all in stainless<br />

NEW DESIGN ALL STEEL<br />

steel, all National<br />

Sanitation Foundation<br />

and UL approved.<br />

SCREEN<br />

TOWERS<br />

Write today for free<br />

Individually engineered to<br />

meet your<br />

Vittle Vendor<br />

needs. catalog<br />

Built to<br />

last. Reduces fire, hazard and price list, and the<br />

insurance. Towers, facing<br />

full line of Star Metal<br />

delivered, installed.<br />

WRITE OR CALL FOR ADDITIONAL INFORMATION Food Service Equipment.<br />

No obligation, of course.<br />

VittleVendoi*<br />

DEIBLER<br />

TRACKLESS TRAINS<br />

SELF-SERVICE HOT FOOD DISPENSING EQUIPMENT BY<br />

Soon — All New<br />

MORE SALES-MORE PROFITS<br />

look Them.<br />

SMA 87-Tax Dates for Small Marketers.<br />

MA 147— New Depreciation Guidelines-<br />

Realistic and Flexible.<br />

• Wasted Sales Efforts<br />

SMA 60—Sales Promolon Pointers for Sma'l<br />

Retailers.<br />

SMA 72— Direct Mail Advertsing for Small<br />

Retailers.<br />

SMA 7.3— Understanding Why They Buy.<br />

SMA 78—Are You Selling to Today's Customers?<br />

• Overhead<br />

SMA 64— Cost-Cutting Through Work<br />

Measurement.<br />

.M.\ 118—Keeping Overhead Costs in Line.<br />

• Communications<br />

MA 145—Why Not Use Everyone's Good<br />

Ideas?<br />

SBMS 7 Better Communications in Small<br />

Business. 25 cents.<br />

STAR METAL<br />

CORPORATION<br />

TRENTON AVE i ANN ST<br />

PHILADELPHIA 3.1. F* E N N A<br />

MEMBER<br />

OXOFFICE :: February 10. 1964<br />

39


'<br />

A.<br />

OFFSETTING HIGHER COSTS<br />

Continued from preceding page<br />

who helps you with tax reports to work<br />

with you<br />

• WASTING SALES EFFORTS?<br />

Some small marketers waste sales efforts<br />

on unprofitable customers and on unprofitable<br />

lines.<br />

Sometimes a profitable line gradually becomes<br />

unprofitable over a period of time.<br />

For this reason, you should re-examine<br />

lines periodically. Make sure that they are<br />

still as profitable as you think they are.<br />

In re-evaluating lines and customers: list<br />

why they are unprofitable, and determine<br />

what needs to be done. (In the case of a<br />

MATERIALS<br />

OUTDOORS<br />

INDOORS<br />

For informotion about these ond<br />

other chemical moinlenance matrriaU,<br />

write to The C. B. Dolge Company,<br />

Wfstporl. ConrKTlirul<br />

product, can you drop it? Or do you need<br />

it to satisfy certain highly profitable<br />

customers? ><br />

• IS BURDEN GETTING HEAVY?<br />

Overhead items, such as heat, light, rent.<br />

and so on. sometimes take more than their<br />

share of a firm's operating expenses.<br />

Sometimes called burden, such items often<br />

inch up gradually.<br />

For example, you start with a certain<br />

number of lights and a small average<br />

monthly electric bill. As time goes by, you<br />

add lights and equipment.<br />

Your electric bill goes up. This in itself<br />

is not necessarily bad. The question on all<br />

overhead items is: Has this item gotten out<br />

of line? Is it costing too much?<br />

And what about rent? If you pay a base<br />

MAINTENANCE<br />

SS WEED KILLER<br />

PREVENTS DESTRUCTIVE GROWTH<br />

Dolge SS Weed Killer destroys all plant<br />

Prevents destruction of black top surfaces,<br />

life.<br />

ramps, road shoulders;<br />

prevents<br />

rotting out of wooden fencing, rusting of<br />

speaker posts. Kills vegetation v/here<br />

mosquitoes breed.<br />

MALATHION<br />

,Nlg?T?^!i1<br />

Drive-in Theatres use this method to eliminate<br />

the annoyance of flies, mosquitoes<br />

and other flying insects. Many advertise<br />

this feature. Dolge Fogging Insecticide<br />

holds fog near ground long enough to get<br />

a good kill. Also covers adjacent areas.<br />

BRITEWAY<br />

sANfiS<br />

Briteway cleans, disinfects, deodorizes.<br />

Cuts labor costs by 50%. In the same<br />

operation, Briteway removes dirt, kills<br />

bacteria, banishes offensive odors ... A<br />

superior cleaner for counter tops, fixtures,<br />

walls, floors and throughout washrooms.<br />

ROUNDS DEODORANT BLOCKS<br />

Fragrant, laborless deodorant discs for<br />

urinals, bowls, garbage pails. Fragrance<br />

is locked in; no harsh "moth cake" odor.<br />

Packed in individual airtight wrappers<br />

eight to box which also contains easy'-toshape<br />

Holzit wire holder.<br />

WIND-AM<br />

AMMONIATED<br />

VV IINL^-ZAIVl WINDOW CLEANER<br />

Leaves no film on glass surfaces in concessions<br />

and ticket booths.<br />

'<br />

figure plus a percentage of sales, perhap<br />

your rent expense offers a way to help ofl<br />

set the higher cost of doing business.<br />

For instance, suppose that your leaj<br />

calls for you to pay $2,400 a year plus<br />

per cent of sales over $100,000. Suppof<br />

further that your sales have grown so th£<br />

you now pay $3,000 a year in addition t, i<br />

the base of $2,400. In this example, yo<br />

have nothing to lose by checking the pes<br />

.sibility of negotiating a downward adjust<br />

ment.<br />

• TRIMMING COMMUNICATIONS<br />

Do communications cost you more tha<br />

they should? In dealing with out-of-tow;<br />

suppliers and other business contacts, d<br />

you always use the most economical mear.<br />

of communicating?<br />

A letter, if written soon enough, cai<br />

often do the same job as a long-distand<br />

telephone call. Planning is the key.<br />

If you wait until the last minute, for ir<br />

stance, to reorder stock, you have to phon<br />

or send a telegram. But when you can re<br />

order early, you can use a letter—five c<br />

eight cents for communications instead C|<br />

-,<br />

a dollar or more.<br />

'<br />

In some cases, a phone call can take th<br />

place of a trip. In other instances, yo<br />

:^ii the<br />

may be able to combine out-of-town chore<br />

Dr<br />

so you can make several contacts on on. sdanew<br />

trip rather than paying for two or thre<br />

trips.<br />

Royal Crown Names PR<br />

Royal Crown Cola Co. has named Bell<br />

Stanton, Inc., New York City, to handle iti<br />

public relations program. According tj<br />

Bradford D. Ansley, Royal Crown i<br />

president and general sales manager,<br />

firm will be particularly active in the fiel|<br />

of communications and special project<br />

and serve as a valuable extension of Royi<br />

Crown's public relations activities whici<br />

are a function of the sales promotion di<br />

partment, headed by Elliott G. McLean,<br />

NATIONAL<br />

CHANGEABLE<br />

LETTERS<br />

3 16" Mosonitc— Baked Wrinkle Finish<br />

Red or Black, With Non-Sliding Hooks.<br />

Mode to Fit Any Type Trock.<br />

Weatherproof—Long Lasting.<br />

|<br />

Used by Hundreds of Drivelns<br />

Throughout the U.S.<br />

8 "-85c 10 "-$1.00<br />

16" -$1.75<br />

Also 6 "-17"' -24"<br />

Write for Free Sample letter<br />

Specify Type Track<br />

Order Thru Your Supply Dealer!<br />

Manufactured by<br />

NATIONAL DEVICES<br />

COMPANY<br />

395S Oncida St Denver 7, Colo<br />

i<br />

:Ol!I[<br />

ij sain in<br />

Sbas bee<br />

HniET<br />

40 The MODERN THEATRE SECTION


'<br />

An<br />

;:|Vending Sales Agreement<br />

exclusive sales agreement with All-<br />

State Vending Sales Corp. of Chicago has<br />

been signed by Ditchburn Organization,<br />

Ltd., of England for distribution of Ditch-<br />

,y , burn's outstanding line of vending equipment<br />

throughout the U.S. Signers of the<br />

agreement were G. Norman Ditchburn,<br />

chairman of the Ditchburn Organization,<br />

and Stanley S. Gaines and Richard L. Cole,<br />

top officials of All-State Vending.<br />

All -State Sales was formed over a year<br />

IS ago. Its principals are well known in the<br />

automatic merchandising industry. It is a<br />

national sales organization, handling equipment,<br />

parts and sei-vice. The Ditchburn<br />

line of vending equipment for hot and cold<br />

oeverages and solid foods has a background<br />

of over 27 years development experience,<br />

and has features which place the<br />

^j anits at the head of the Eui'opean market<br />

I isi appearance, efficiency and reliability.<br />

Sales Mount for Dr Pepper<br />

Dr Pepper national syi-up sales for 1963<br />

opped all previous yearly records, exceedng<br />

last year's high more than 18 per cent.<br />

This marks the sixth consecutive year in<br />

vhich Dr Pepper's annual sales have<br />

eached a new high, with December's increase<br />

of 27 per cent over December last<br />

ear, the company's 24th consecutive<br />

nonthly gain in national sales.<br />

"1963 has been Dr Pepper's most sue-<br />

cessful year," said Wesby R. Parker, chairman<br />

and president, "not only in sales but<br />

in other important growth areas as well.<br />

Dr Pepper distribution was expanded into<br />

26 newly franchised markets throughout<br />

the United States and Canada with other<br />

new areas scheduled to be opened to Dr<br />

Pepper in early 1964." he added.<br />

Dietetic Dr Pepper is making consistent<br />

progress and. Hot Dr Pepper, now in its<br />

fifth year, continues as an ever-increasing<br />

segment of the company's sales volume.<br />

Currently the firm has a national promotion<br />

under way on the hot drink utilizing<br />

point-of-sale advertising, full-color ads<br />

in national magazines, newspapers, and<br />

both radio and television media.<br />

100th Anniversary for Mason<br />

The Mason, Au & Magenheimer Confectionei-y<br />

Manufacturing Co., Inc., is celebrating<br />

its 100th anniversary during 1964<br />

with "ambitious plans to commemorate this<br />

important event in its histoiT," according<br />

to Fred E. Magenheimer, president.<br />

The company was established in 1864 in<br />

Brooklyn, N.Y. by a Frenchman named<br />

Maison (who later anglicized his name to<br />

Mason). He was joined by a man named<br />

Von Au. Together they hired a GeiTnan<br />

immigrant named Magenheimer as factory<br />

superintendent. In the last centui-y the<br />

company has grown from a small retail<br />

candy store to one of the leaders in the<br />

confectionery manufacturing field.<br />

Sparkle Letters<br />

for Marquee<br />

The Fox-Wartield Theatre in San francisco has installed<br />

a new marquee, the first time a change has<br />

been made since the construction of the building in<br />

1926. The letters, manufactured by Beyelite, sparkle<br />

and pick up light when the wind blows and the Fox-<br />

Warfield is the first to use them in the city. The<br />

letters are blue on white. Since they are 31 inches<br />

high, they can only be used for short titles. The<br />

letters were furnished by National Theatre Supply and<br />

the sign work was done by San Francisco Neon Co.<br />

F L ^Aw. 3Sr ]Sr E ID<br />

clriw«-in vheatre - FINEST LIGHTS IN AMERICA<br />

A LIGHT<br />

FOR EVERY<br />

REQUIREMENT<br />

Discussing the project, Martin Sha<br />

i<br />

aid, "We think the people of this ai<br />

ivant a luxurious theatre and we're tryi<br />

ia give it to them."<br />

MODERN TRAFFIC<br />

CONTROL<br />

|CREDITS:<br />

Carpet: Magee<br />

Draperies: Northwest Studios<br />

Seating: American, Service Seating Co.<br />

|Sereen.- Hurley<br />

Sound: Eprad Transistor Head Amplifi<br />

"Concessions: L & L Concessions Co.<br />

RAMP LIGHT<br />

AISLE LIGHT<br />

PLEXIGLAS PANELS<br />

CONVENIENCE<br />

RAMP LIGHT<br />

LIGHT YOUR DRIVE-IN<br />

FOR SAFE AND FASTER<br />

TRAFFIC MOVEMENT<br />

AISLE LIGHT<br />

REST ROOM<br />

LIGHT REST ROOM LIGHT<br />

PLEASE WRITE OR WIRE US IF YOU HAVE ANY DRIVE-IN NEED.<br />

We offer a complete line of NEW and REPLACEMENT items. We can't list all here.<br />

DRIVE-IN THEATRE MANUFACTURING CO.<br />

P O. Box 247 HAmilton 2-5400 Edwardsville, Kansas<br />

'XOFTICE :: February 10, 1964 41


. , Mode<br />

j<br />

NEW LUXURY IN<br />

AN UPDATED THEATRE<br />

An oriental motif was carried out in the redecorating and refurnishing of<br />

the State Theatre in Wayne, Mich., as demonstrated by the "happy"<br />

dragon murals on either sidewall of the auditorium. Draperies blend with<br />

the general aqua color<br />

scheme.<br />

By HAVILAND F. REVES<br />

I HE-16-YEAR-OLD State Theatre at<br />

Wayne, Mich., has been completely remodeled<br />

and modernized by the owners,<br />

Martin and Charles Shafer, making it one<br />

of the outstanding show houses in decor in<br />

the area.<br />

What has been accomplished in doing<br />

over the State is solid evidence that the<br />

creative imagination of theatre decorators<br />

and architects can find a fertile field for<br />

expression in existing theatres, conserving<br />

established investment and not requiring<br />

abandonment and replacement by new<br />

construction. This has the further important<br />

civic benefit of updating and upgrading<br />

an institution that habitually<br />

serves as the focus of community life—the<br />

motion picture theatre.<br />

BUILT BY SHAFER FAMILY<br />

The State, with 1,500 seats, was built by<br />

the Walter Shafer family, just after the<br />

close of World War II, The late Walter<br />

Shafer had been an executive of a large<br />

Detroit circuit, before going to Wayne,<br />

then a small, independent community 18<br />

miles west of Detroit, with a single small<br />

theatre. Today it is virtually an outlying<br />

suburb. The sons, Martin and Charles,<br />

were actively associated with their father<br />

in the management for years. They operated<br />

the two theatres In Wayne and the<br />

Shafer in Garden City, nearby, in addition<br />

to their major drive-in operations.<br />

The old Wayne Theatre was permanently<br />

closed a few years ago.<br />

Remodeling the State proved a big Job<br />

for the contractors, in view of tight schedules<br />

maintained so that the community<br />

would not be deprived of entertainment<br />

durlHK Its closed period any longer than<br />

ab.solutfly nece.s.sary. Remodeling work<br />

went on an 18-hour dally .schedule to make<br />

this pojislblc.<br />

Some unusual architectural features<br />

were taken advantage of in the redesigning,<br />

such as the dramatic corner boxofflce,<br />

42<br />

Detail of one of the dragon murals.<br />

vertical lines in some areas, and the onestep<br />

elevation of the wrought iron-railed<br />

passage leading, in opposite directions, to<br />

the lounges.<br />

The lobby was completely panelled in<br />

walnut Formica, replacing the former<br />

block pattern. To the right of the entrance<br />

is the candy and concessions stand,<br />

much enlarged from its former size, into<br />

a free-form counter faced with walnut<br />

Formica tiling. 19 feet long. The background<br />

is in antique gold, with extensive<br />

use of mirrors and special decorator<br />

touches. The canopy over the concessions<br />

area is in elaborate gold leaf, and is illuminated<br />

by 26 separately suspended lights.<br />

The beverage venders and attraction<br />

boards in the lobby are inset into the wall.<br />

A disposal unit for paper cups or other<br />

debris Is also built in, -so that the lines of<br />

the lobby wall are not marred by these<br />

often rather unsightly facilities.<br />

The far end of the lobby, just before<br />

the entrance to the foyer, has been given a<br />

distinctive touch with the creation of a<br />

large garden scene of oriental iiisplration. It<br />

has extensive plantings of greenery, and<br />

a running water fountain. Mosaic tile<br />

surrounds the garden area. A special, filigree<br />

brass lamp, one of a group Imported<br />

from India, is su.spended over the garden.<br />

id serve as a valuable extension<br />

rown's public relations activities<br />

:e a function of the sales promotion<br />

artment, headed by Elliott G. McLean.)<br />

NATIONAL<br />

CHANGEABLE<br />

"<br />

LETTERS ;<br />

us<br />

lai 3/16" Masonitc— Baked Wrinkle Finish '<br />

Red or Black, With Non-Sliding j<br />

jjj<br />

to Fit Any Type Track.<br />

Weatherproof— Long Lasting,<br />

zoutal pattern oi uicij^oM^.-o ^..^ —«<br />

here.<br />

To one side of the foyer is the conj<br />

pU'tely altered entrance to the lounge<br />

with the separate stairways topped D<br />

metal filigree. More of the Indian lamp<br />

and a hedge-like border complete this poi<br />

tion of the foyer.<br />

New decorative schemes were employe<br />

also for the restrooms. New fixtures i<br />

pn.stcl colors were installed throughou<br />

Wallpaper, carpeting, and built-in vanlth<br />

were used for the women's rooms. In tl'<br />

men's rooms, a new mosaic tile bene<br />

surrounds the lounge.<br />

In the auditorium, twin murals, each U<br />

by 22 feet, cover the sldewalls. These ha\<br />

The MODERN THEATRE SECTIO:<br />

'


I<br />

Discussing<br />

,<br />

Carpet:<br />

Above is the former refreshmer}t stand, and at right<br />

is the much larger new bar, 79 feet long, with walnut<br />

formica facing. The backbar is mirrored, and 26<br />

downlights are suspended over the counter from the<br />

gold leaf canopy. Walnut Formica was used to panel<br />

the walls in the lobby, covering the original block<br />

pattern.<br />

I<br />

a unique dragon-like motif, and were<br />

painted by Anton Mom, an artist from Holland.<br />

He was assisted by two other artists<br />

in the fill-in work of the large murals, done<br />

with a special paint.<br />

Stage draperies covering and framing<br />

the screen, 52x20 feet, required 369 yards<br />

of specially woven and dyed material, corresponding<br />

with the auditorium color<br />

scheme itself.<br />

The old leather-covered seats were replaced<br />

by nylon-topped, foam rubber seats,<br />

matching the general decorative scheme.<br />

A similar color scheme was worked out in<br />

the specially designed carpet.<br />

The installation of equipment and furnishings,<br />

including a foui'-track sound<br />

system, with high-fidelity, stereophonic<br />

effect and special speakers, was made<br />

under the direction of John Kenny, manager<br />

of Theatre Equipment Co.<br />

Cost of the remodeling project was about<br />

;<br />

$75,000.<br />

the project, Martin Shafer<br />

said. "We think the people of this area<br />

want a luxurious theatre and we're trying<br />

]to give it to them."<br />

i^<br />

Remodeling and redecorating<br />

of the interior of<br />

State Theatre was<br />

accomplished in three<br />

weeks by going on an<br />

1 8-hour-o-day work<br />

schedule. While the<br />

work was going on, the<br />

marquee was kept brilliantly<br />

lighted and used<br />

to notify Wayne, Mich.,<br />

citizens that the theatre<br />

was "Closed to Completely<br />

Remodel for Your<br />

Comfort and Enjoyment."<br />

;CREDITS:<br />

Magee<br />

Draperies: Northwest Studios<br />

\ Seating: American, Service Seating Co.<br />

iSeree?!.- Hurley<br />

Sound: Eprad Transistor Head Amplifiers<br />

Concessions: L & L Concessions Co.<br />

The State lobby before updating. Floor was terrazzo<br />

with rubber matting and walls were tiled and<br />

decorated with a stylized floral design.<br />

The present State lobby features on oriental planter garden, complete with a fountain and an imported<br />

Indian filigree brass lamp. The area is now carpeted with a specially woven dragon design, further developing<br />

the oriental theme. Built-in drink vending machines, disposal unit and attraction displays are<br />

at left. Doors to the auditorium are on the right. The ceiling light circles of the former styling were<br />

retained, but fluorescent cove lighting was also installed to enhance the overall illumination of the lobby.<br />

BOXOFFICE :: February 10, 1964 43


pl^^^N<br />

STATE THEATRE, Wayne, Mich. . . .<br />

Cont'd.<br />

At left is the redecorated foyer, with comfortable ne<br />

furniture, plantings, an oriental relief on the wail an<br />

more of the imported brass filagree lamps. Vertia<br />

panels in varying shades of aqua create a strikin<br />

Located at one side of the foyer is the entrance to the<br />

background, and the same dragon-motif carpet J<br />

used here. Above is the former foyer seating orei<br />

sparsely furnished, and with walls trimmed witlt tw j<br />

horizonal bands of arabesques.<br />

k<br />

restrooms with twin stairways railed with metal filigree,<br />

as shown in the "before" picture below and the<br />

"after" picture at right. Another Indian wall relief<br />

and more hanging brass lamps help complete the new<br />

decor of the State The updating was done without<br />

advance announcements, and personally supervised by<br />

the Shafer brothers. They also operate two large<br />

drive-ins in the vicinity, the Wayne and the Algiers<br />

A rear view of the new State auditorium is at left, Hs<br />

former counterpart obove. Seats were completely rebuilt<br />

and reupholstered and respaced on wider<br />

centers. Seating capacity was reduced from 1,S00 to<br />

1,440 to provide greater comfort.<br />

FREE!<br />

MUSIC TAPE SERVICE<br />

FOR YOUR DRIVE-IN<br />

Try our icrvicc for fwo weeks. If, of ffic end of two I<br />

weeks, you ore nol sotistied, simply return the tope—<br />

|<br />

THEATRE NAME<br />

no obligotion— no chorge. If you like it, ond we're sure i<br />

you will we'll continue service for as little as $1.50 ADDRESS<br />

per week! I<br />

DRIVE-IN THEATRE RECORDING SERVICE<br />

|<br />

|_PBJSON or^dYring<br />

OR^E^ING_.^.^.^.^.._^.^..<br />

221 W. 18.h - KANSAS CITY, MO.<br />

44 The MODERN THEATRE SECTION<br />

com


^^__,.^<br />

;'<br />

t<br />

COUNTER<br />

»8lVMN:j|<br />

SAV DEAR<br />

WANT TO GO TO THE<br />

DRIVe-IN TONIGHT<br />

Y<br />

f^OT WITH NEW<br />

Pl^'l'O DRIVE THEM<br />

IE<br />

I'M AFRAID THE ^<br />

M0S9vrrvs WILL RUIN<br />

PIC UP SALES<br />

WITH PIC<br />

if NO MOR^<br />

VMOSQWtOES<br />

: ^f GUARANTEES<br />

USE IT ANYWHERE<br />

INDOORS or OUT!<br />

PIC Kill! and Rspali niotguileei tafaly<br />

ond suraly. Juit light il, far««t !•<br />

io<br />

IHSIST ON<br />

4***<br />

^^><br />

FREE ONE-MINUTE TRAILER. CLOTH<br />

BANNER FOR CONCESSION STANDS.<br />

DISPLAY,<br />

See why in 1962 to 1963 PIC sales to<br />

drive-ins hit an all-time high.<br />

Write to—<br />

PIC<br />

CORPORATION<br />

^^<br />

480 Washington St. Newark 2, N. J.<br />

Fiberglas Screen Draperies<br />

Offer Beauty of Texture and<br />

Color, as Well as Fire<br />

Safety<br />

Although draperies and curtains made of<br />

Fiberglas have been used in theatres and<br />

other p'aces of amusement since as far back<br />

as 1939, it has been principally in the last<br />

five years that the greatest strides have<br />

been made toward its practical utilization.<br />

This was due to developments which allowed<br />

for greater range of colors and<br />

textures.<br />

Philip Boose, head of Allied Studios of<br />

New York, who has made hundreds of<br />

Fiberglas installations in theatres all over<br />

the country, predicted recently that there<br />

would be a greater demand for the material<br />

in both new theatres and in renovated<br />

and refurbished theatres. Such curta'ns<br />

and draperies have the blessings of<br />

fire departments because the material cannot<br />

burn.<br />

One of the more recent and most elaborate<br />

Fiberglas jobs was that of the Warner<br />

Cinerama Theatre on Broadway, recently<br />

completely remodeled and refurbished,<br />

a project of architect Drew<br />

Eberson.<br />

4,000 YARDS OF FIBERGLAS<br />

The job, executed by Boose's Allied<br />

Studios, utilized the material of Owens-<br />

Corning Fiberglas Corp., which has been<br />

active in the Fiberglas industry for several<br />

years. The order called for 4,000 yards of<br />

Fiberglas of 100 per cent fullness for the<br />

walls, front curtain and side-legs. The<br />

co'or is a rich coral pink.<br />

Owens-Corning manufactures only the<br />

glass fiber yarn, not the fabric itself, which<br />

is loomed by various mills. The Fiberglas<br />

fabric is put through a special "Coronizing"<br />

treatment in the process of manufacture.<br />

"Coronizing," a heat process,<br />

softens the woven fabric at 1,200° so that<br />

it fee's like fabric and not like glass. It is<br />

the same heat process that provides the<br />

permanent wrinkle-proof and no-iron feature<br />

of Fiberglas fabrics.<br />

Recent installations of Fiberglas draperies<br />

have been made in theatres in<br />

Hamden and Storrs, Conn., and Hackensack,<br />

Ridgewood and East Orange, N.J., as<br />

well as several on the west coast.<br />

The question has been asked, Boose said,<br />

as to whether Fiberglas, being 100 per cent<br />

glass, could provide insulation. The answer<br />

is yes, because Fiberglas has properties<br />

of thermal insulation, which means it can<br />

assist in retaining heat in winter and airconditioned<br />

coolness in summer.<br />

Saylor Moves Up at Canada Dry<br />

L. S. Saylor, vice-president, Canada Dry<br />

Corp., has announced the appointment of<br />

Robert P. Gantzer as manager of the syrup<br />

sales division. Gantzer, most recently with<br />

the company's U.S. carbonated division's<br />

sales service team, joined Canada Dry In<br />

1952 as a special promotional representative<br />

in the Pittsburgh, Pa., division. He<br />

later served in various posts in the Houston,<br />

Tex., and Rochester, N.Y., divisions.<br />

Saylor also announced that Paul Mc-<br />

Laughlin will continue as assistant manager<br />

of the syrup sales division.<br />

ONLYWCECO!<br />

7k^ //tco/fY^a/itadM<br />

BAUER SELECTON<br />

16mm PROJECTOR<br />

Some of the features that put the Bauer<br />

in a class by itself:<br />

• IVi hrs. uninterrupted showings with<br />

5000 ft. reel.<br />

• No skilled operator needed — simple<br />

push button operation.<br />

• XENON LAMP operates 1500 continuous<br />

hrs. ... No carbon replacement<br />

... No lamp maintenance ... No mirror<br />

splatter ... No exhaust system<br />

needed (Generates no carbon monoxide<br />

fumes) . . . Instant starting at peak<br />

output . . . Quality closest to daylight<br />

...Variable light output with no<br />

change in color quality.<br />

• 2000 WATT XENON LAMPHOUSE delivers<br />

4100 lumens — fills Cinemascope<br />

screen over 40 ft wide. 1000<br />

watt Xenon gives 2300 lumens for<br />

Cinemascope screens to 30 ft. wide.<br />

• Exclusive lamphouse "Cold Mirror"<br />

reduces aperture heat — extends<br />

film<br />

life.<br />

• Film Pulldown System, Maltese Cross<br />

Design Intermittent Sprocket, insures<br />

positive, safe film engagement — no<br />

claw mechanism to damage film.<br />

• Circulating Lubrication System for<br />

trouble-free<br />

operation.<br />

• SOUND SYSTEM — Optical & Magnetic<br />

Sound Heads ... Amplifier<br />

handles optical & magnetic signals<br />

... 15 watt amplifier for optical and<br />

magnetic reproduction.<br />

• CECO 2-Speed Synchronous Motor 16<br />

& 24 F.P.S. available.<br />

• Simple Installation.<br />

• Guaranteed Parts & Service.<br />

INDUSTRIAL DEALERSHIPS AVAILABLE<br />

For complete information, write:<br />

Projector Division, Dept. 32<br />

CAMERA EQUIPMENT CO., INC.<br />

^jJlP^ljj^<br />

30XOFFICE :: February 10, 1964 45


j<br />

I<br />

ELECTRONIC CAR-COUNTING SYSTEM FOR<br />

MAXIMUM DRIVE-IN BOXOFFICE CONTROL<br />

Car-Chek is a new electronic system for<br />

maximum drive-in theatre boxoffice control<br />

which is being manufactured by Eprad.<br />

Inc. According to Paul J. Voudouris, theatie<br />

products sales manager, it "is the only<br />

system that 'forces' patrons to cooperate<br />

with the owner in maintaining accurate<br />

and complete boxoffice control. The combination<br />

of visual and electronic features<br />

of Car-Chek forces both the patron and<br />

the cashier to scrupulously account for all<br />

boxoffice transactions."<br />

Car-Chek features include a patron's pay<br />

indicator that lights up brightly to show<br />

patron amount to pay and at the same time<br />

permits owner, supervisor, etc.. to check<br />

on cashier's operation. Car-Chek records<br />

two sets of prices, records passes, records<br />

each transaction, counts every car entering<br />

theatre and is directionally sensitive at<br />

slightly extra cost so as to prevent counting<br />

cars exiting through the boxoffice.<br />

This special function is to handle cars<br />

that stop at the boxoffice and then decide<br />

not to stay for the show. Normally, they<br />

cannot back out, so the cashier pushes the<br />

"Out" button and the car crosses treadle<br />

and then is directed out a designated exit.<br />

When the button is pushed for "Out," the<br />

patron's pay indicator also lights up in the<br />

"Out" section.<br />

Car-Chek has been in use for over four<br />

years by a well known midwest theatre circuit.<br />

The circuit says that "no drive-in operation<br />

can be complete without Car-Chek<br />

because it is definite assurance of total<br />

receipts." Car-Chek is protected with a U.S<br />

Patent. While designed as a management!<br />

tool, actual operation of the Car-Chek sys-;<br />

tem is extremely simple and requires less<br />

of the cashier's time for each car.<br />

4<br />

\k<br />

ADLER<br />

LETTERS<br />

ASSURE SELLING IMPACT<br />

FOR YOUR CHANGEABLE SIGNS!<br />

The oaly complete line of Plastic and Aluminum<br />

letters, from 4" to 31", including "Snop-Lok"<br />

Plastic Letters that won't blow off, won't fall off.<br />

All sizes of Adier Plostic Letters available in<br />

Red, Blue, Green, Opaque Black. For Free Catalog<br />

of AdIer "Third Dimension" Changeable<br />

Letters—Mechanical Letter Changer—Stainless<br />

Steel Frames Glazed with Glass or Plastic—Low-<br />

Cost "Sectioned" Displays—Cast Aluminum<br />

"Mounties" for building identification—write:<br />

ADLER SILHOUETTE LETTER CO.<br />

11843-A W. Olympic Blvd., Loi Angein 64, Calif.<br />

The cashier's button unit. With this unit she advises<br />

the patron of the amounts to be paid by actuating<br />

the proper buttons. Depressing the proper buttons<br />

illuminates the patron's pay indicator, and at the<br />

same time actuates the system to hold the information<br />

until the cor crosses the treadles.<br />

1^—,„<br />

The recorder-computer, the electronic brain of the<br />

system. It houses the operating mechanisms and<br />

stores all transmitted information. The cabinet han-i<br />

dies up to two lanes, each lane being electrically in-\<br />

dependent. Each lone has five counters which record]<br />

the number of admissions in Price No. I and Price,<br />

No. 2, number of passes, transactions and cars enter-\<br />

ing the theatre.<br />

kp<br />

rneaire 1<br />

; Kitram<br />

.p.jrdwilt<br />

; ;he enti<br />

:ar, be l<br />

.- hig:<br />

.Mil<br />

..- are I<br />

- ?jMuf<br />

TBeroa<br />

:e down 1<br />

.Mglitliei<br />

its can be<br />

motions.<br />

an? is f<br />

Mne ena:<br />

THERMOLATOR • THERMOLATOR<br />

I<br />

PACK 'EM IN<br />

I<br />

5 ALL WINTER... l<br />

I with SAFE heaters! °r<br />

no flames— ^^f^ — _ f^<br />

no fumes—<br />

comp/efe/y ^<br />

l!'"| U-t approved!<br />

LET RELIABLE FORCED AIR<br />

THERMOLATOR<br />

INKAR HEATERS<br />

GIVE YOU EXTRA PROFIT MONTHS<br />

-wiring con be l.-Qlot) -<br />

THERMOLATOR CORPORATION Dopt. B-1063<br />

1628 Victory Blvd., Glondols 1. Calif.<br />

Ruih hector detoili without obligolion to:<br />

Nomo !<br />

(.ompony<br />

Addroii<br />

City<br />

Zone<br />

.Sloto.<br />

THERMOLATOR • THERMOLATOR<br />

The patron's pay Indicator is brightly lighted. Reverse side records number of persons in cars.<br />

46 The MODERN THEATRE SECnON


Mk<br />

I where<br />

I<br />

EQUIPMENT & DEVELOPMENTS<br />

Bfs'a<br />

"•fe<br />

I aMif medoiiM<br />

AMirkaU<br />

Unique Roadway Lamp Is<br />

Equipped With Speaker<br />

Something new has been added to Drivein<br />

Theatre Manufacturing Co.'s roadway<br />

and entrance light. Each hght is now<br />

equipped with a speaker to can-y soft music<br />

into the entrance area, and the speaker<br />

also can be used for exploitation purposes<br />

near the highway during the day. Other<br />

areas for which the "sound" lights are<br />

suitable are patios and playgrounds—anysubdued<br />

light and sound are desirable.<br />

The roadway light provides safe, nonglare<br />

down light and soft glow side light<br />

^kmtaMi^ through the white Plexiglas shield. Colored<br />

mttmtHiJall lights can be used for seasonal and special<br />

promotions. The sturdy, cast aluminum<br />

housing is weatherproofed and finished in<br />

two-tone enamel. The light is designed for<br />

use of standard medium base lamp, and<br />

mounting bracket fits two-inch pipe.<br />

FOR MORE<br />

INFORMATION<br />

Use Readers'<br />

Bureau Coupon on Page 51<br />

Adapter is available for l"/2-inch mounting.<br />

The "sound" lights not only reduce traffic<br />

hazards but attract patrons because of the<br />

color and music.<br />

1964 Line of Vittle-Vendor<br />

Hot Food Serving Equipment<br />

Star Metal Corp.'s 1964 line of Vittle-<br />

Vendor hot food serving equipment, which<br />

is designed specifically for self-service in<br />

drive-in theatres and other amusement<br />

places where large gi'oups of people must<br />

be served in short periods of time, includes<br />

a floor model which offers three fully insulated,<br />

individually controlled compartments,<br />

two of moist heat designed for hot dogs,<br />

hamburgers, etc., and one of dry heat for<br />

shrimp rolls, pizza, French fries and popcorn.<br />

The unit is 7' 6" long and of all stainless<br />

steel construction. Also included is a<br />

two-section, dry-heat model designed for<br />

m^'-<br />

h<br />

iSrsii<br />

5 0^: f^<br />

' 1 '1<br />

drop-in counter installation, and a twosection<br />

moist heat unit. Available, also, are<br />

two counter top models designed for holding<br />

boxed popcorn, buttered com, pizza and<br />

similar foods. All models are approved by<br />

National Sanitation Foundation and<br />

Underwriters Laboratories.<br />

NOW! EASY CHANGE<br />

MARQUEE<br />

LETTERS<br />

il<br />

,""'']<br />

$129.50<br />

HERE IT IS!<br />

—the greatest<br />

assurance of<br />

wm<br />

CLEAR<br />

CRISP<br />

SOUND<br />

for your drive-in<br />

the KNEISLEY Silicon Exciter<br />

Lamp Supply, Model R-1220<br />

it for others, give you clean, crisp, sound,<br />

will<br />

with<br />

do<br />

a<br />

for you<br />

"hiss"<br />

what<br />

instead<br />

has<br />

of<br />

done<br />

an objectionable annoying "hum." NO HUM<br />

whatever in "off sound" periods.<br />

Request a unit from your supply deoler today. Switch from AC to DC. The<br />

improvement will amaze you. If you are not satisfied your dealer will remove<br />

it at no cost or obligation to you. Or if you prefer, write us direct.<br />

Address department L.<br />

THE KNEISLEY ELECTRIC CO. P.O. BOX 1506 TOLEDO, OHIO 43603<br />

SiBOXOFFICE :: February 10, 1964<br />

SNAP RIGID WAGNER ADLER<br />

CLIP CLIP CLIP CLIP<br />

Eye-catching. Easy to reod. Weatherproof V4 inch<br />

Masonite. Long life. No maintenance, warping,<br />

peeling. All standard sizes 8-10-12-16-24-36<br />

inches in red, black. Other sizes on request. Clips<br />

securely fastened.<br />

ATTRACTIVE CAST ALUMINUM<br />

NAME<br />

PLATES<br />

N a t u r o I ofumlnum<br />

finish with red side<br />

Rugged. No<br />

trim.<br />

Maintenance. Ends<br />

confusion. Modernize<br />

your doors now. Your<br />

customers will appreciate<br />

the added convenience.<br />

Write or call for<br />

NO MAINTENANCB<br />

odditlonol<br />

informotion.<br />

DRIVE-IN THEATRE MFG. CO<br />

p. O. Box 247, Edwordsville. Kons<br />

Phone: HAmilton 2-5400<br />

47


!<br />

till<br />

iitcti, fan 1<br />

Baby Bottle Warmer Is an<br />

SENSATIONAL!<br />

Appreciated Patron Service<br />

NEW BREAKTHROUGH<br />

8ABY BOTTLE,<br />

On DRIVE-IN THEATRE<br />

FARMER<br />

SCREEN SURFACING<br />

P>»^<br />

1. Closes all scams end joints on mctol, asbestos<br />

or mosonry surfoccs.<br />

2. Eliminotcs all rust streoks and leaking through<br />

from the reor.<br />

3. Material con be troweled, brushed or rolled.<br />

4. Motcrial can be sowed or drilled.<br />

5. Higher reflectivity than pointed surfaces.<br />

6. Con bend to 45 degrees without breaking.<br />

This attractive<br />

7. Will not<br />

baby<br />

peel bottle warmer distributed<br />

by Senga Special Products will<br />

or scale.<br />

8. Con<br />

be<br />

be applied as a textured finish to help<br />

surfaces that have problems during rainy much appreciated by both babies and<br />

weather.<br />

mothers who patronize theatres. Logical<br />

location for it is in the concessions where it<br />

MANY SENSATIONAL ADVANTAGES may be used by mothers at no charge. It<br />

from this new European developed formula. will warm two four-ounce and three eightounce<br />

bottles at one time. It is designed<br />

Exclusive US. sublicensee for theatre industry,<br />

and constructed of heat-proof, heavy<br />

plastic for long-lasting, troublefree service<br />

with a stainless steel, removable water<br />

DAVID SIEGEL<br />

259 Kent St.<br />

46, Moss.<br />

pan for easy cleaning. A permanent heating<br />

element keeps water at 180 degrees F.<br />

Beacon 2-083S<br />

Capitol 7-8130<br />

Nylon Carpet Fused to Vinyl<br />

Dries Wet Shoes at Entrances<br />

For YOUR<br />

The American Mat Corp. is now producing<br />

a new type of floor covering for heavy<br />

BOXOFFICE<br />

Engroved b y<br />

our •xclusiv*<br />

traffic areas which, the manufacturer says,<br />

proccif on luclt«<br />

fo your .<br />

enables the theatreman to give patrons<br />

the "red carpet treatment" in<br />

specifications.<br />

a low-cost,<br />

practical manner. This is accomplished by<br />

a new kind of cut-pile, continuous-filament<br />

nylon carpet of attractive red which<br />

LAMOLITE*<br />

is fused to a pliable, grease-resistant solid<br />

ILLUMINATED PRICE ADMISSION SIGNS vinyl backing. It completely dries wet<br />

Our enlarged plant facilities assure OVERNIGHT shoes, is easily cleaned, even with a hose,<br />

service from coast to coast.<br />

and dries quickly.<br />

IJl Woit 20th Street New York 11, N. Y<br />

LIBERTY<br />

FIREWORKS<br />

For Record-Breaking Drive-ln Crowds<br />

You are assured Greater Value, Safety,<br />

Send<br />

Brilliance, Color, Flash and Noise.<br />

for complete<br />

Spectoculor LIBERTY FIREWORKS ore tho greatest<br />

boxofflce attraction because they ore the<br />

information<br />

world's tinesti They pay for themselves in Increased<br />

attendance.<br />

READ THIS UNSOLIC- -k<br />

NATIONAL<br />

GET FREE CATALOG<br />

STUDIOS<br />

ITED TESTIMONIAL<br />

NOW!<br />

42 West 48 Street.<br />

'We hue shopped (round<br />

NYC<br />

48 page catalog, fully Illustrated<br />

shows the gor-<br />

for fireworks to uii In our<br />

driit-ins and ifttr ceeipirisons<br />

hire found we nificent splendor of LIBgeous<br />

beauty and magget<br />

the bnt deal from ERTY FIREWORKS.<br />

LIBERTY. Your dilpleys Reasonably priced from $35<br />

>ra brIiMr."<br />

to $1,000 and up.<br />

NOTICE: NEW HOME ADDRESS<br />

LIBERTY DISPLAY FIREWORKS CO.<br />

SOLD BY<br />

[^ POPCORN Hegoler Lane<br />

NATIONAL<br />

THEATPE<br />

Phono 441-2BS9. It<br />

SUPCLY<br />

Spike heels will not<br />

Plastic Signs Engraved for the Entire Theotre<br />

catch in the rugged pile<br />

Send<br />

surface.<br />

tor It is<br />

Folder *Pat pend.<br />

available in 36 and 48-inch widths in rolls<br />

of up to 20 yards.<br />

DURA ENGRAVING CORP.<br />

LAMOLITE-BOWMAN DIVISION<br />

48<br />

GLASS &<br />

CHROME CHROME<br />

CLEAHER<br />

^Tspcirhm& ^j^^^,<br />

Undercounter Cash Drawer<br />

Is Redesigned by Maker<br />

The popular Model S-1 undercounterIL<br />

cash drawer has recently been redesigned<br />

by Indiana Cash Drawer Co. Heavy 18<br />

gauge steel is used throughout for the<br />

drawer and case, and a sturdy, ball bear<br />

ing roller mechanism has been incorporated<br />

to give ultrasmooth perfonnance.<br />

The drawer can be installed easily and<br />

quickly with screws under a counter top.<br />

thus making any special construction of<br />

new fixtm-es or changes in old fixtm-es un^<br />

necessary. The new drawer has a highj<br />

grade lever tumbler lock of the spring boltj<br />

I<br />

l;aiidsi!«<br />

ised anil<br />

jdemfimc<br />

type, a warning gong that rings when theHrairitli<br />

drawer is opened, five coin tills for ample'<br />

•F<br />

storage capacity for loose or wrapped<br />

I action<br />

coins, and five cui'rency or ticket compartments<br />

equipped with hinged bill<br />

;i motor a;<br />

weights. Finish is gray baked enamel.<br />

Dimensions are le'^s" wide by 15%" long<br />

and 4" high. Inside depth is 258".<br />

Sturdy Construction, Smart<br />

Styling in New Benches<br />

New benches which would make a most<br />

attractive addition for seating around the<br />

concessions area and around the playgrounds<br />

in drive-in theatres are being<br />

manufactured by Miracle Equipment Co.<br />

In the photo above is the Relax-A-Bench.<br />

formed of durable, molded Fiberglas. contoured<br />

for comfort. The color is permanent,<br />

requiring no painting, and there is<br />

no rusting or splintering. The frame is<br />

galvanized steel pipe with galvanized steel<br />

cross braces. In photo on opposite page is<br />

the Park Bench, an all-Fiberglas bench for<br />

all outdoor use. It is available in six and<br />

eight-foot lengths in permanently imliregnated<br />

colors of coral, mint green, yel-<br />

IF R IE IE<br />

New Catalog of Superb Values<br />

SMALL PRIZES • FLASH<br />

PLUSH TOYS • DOLLS<br />

Send for your copy today,<br />

114 W. 14rh SI.<br />

N.Y. 11, N.Y.<br />

The MODERN THEATRE SECnON<br />

jnent<br />

Oii«i<br />

cole<br />

J<br />

nioi<br />

5 tte ond<br />

nilttren'<br />

hi


M^<br />

I<br />

A/ewPROMSPATZ<br />

High-Light Texture-White<br />

'*>S-1 laiif<br />

cogig<br />

low and sand. The angle supports are steel.<br />

Miracle also has an eight-foot bench, all<br />

Flberglas, without a back, in four permanent<br />

colors: coral, mint green, yellow<br />

and sand. All of the benches can either be<br />

portable or stationary in their leg design.<br />

^•s Co,<br />

E<br />

* •.. . _^_.... ..... m—^^ » ,— —.—«. ,.—.^ ^-,^^ 4207 Lawnview Avenue<br />

oaiias 27, T«as<br />

-^^o/^e/s'of<br />

wan<br />

Sr9<br />

670 S. LAFAYETTE PARK PLACE<br />

LOS ANGELES 57. CALIFORNIA<br />

BOXOFFICE :: February 10. 1964 .49


, h<br />

!<br />

li<br />

I<br />

1b<br />

1<br />

BABY BOTTLE<br />

WARMER!<br />

SAflY<br />

bottleI<br />

FARMER<br />

I<br />

Here Is Another Service That You Can<br />

Offer to the FUTURE CUSTOMERS<br />

Of Your Drive-ln Theatre . . .<br />

THE BABIES !<br />

Mothers will appreciate this<br />

thoughtful<br />

CAN BE LOCATED IN<br />

THE REFRESHMENT<br />

STAND FOR<br />

,<br />

FREE service.<br />

2700<br />

Designed and constructed of heat*proof heavy<br />

plastic for long-lasting, trouble-free FREE<br />

SERVICE. Stoinless steel, removable water pan<br />

for easy cleaning. Permanent heoting clement<br />

keeps woter HOT ot 180«.<br />

Warms two 4-oz. and three 8-<<br />

one time. Order now.<br />

bottles<br />

SENGA SPECIAL PRODUCTS<br />

P.O. B0XI294 Cleveland, Ohio<br />

G Money Order<br />

Enclosed find $ in G Check<br />

BABY BOTTLE WARMER(S).<br />

for<br />

Postoge Pre-paid. Moil to me at:<br />

DRIVE-IN THEATRE<br />

ADDRESS<br />

CITY<br />

STATE ZIP NO.<br />

at<br />

Role in<br />

Underwater Screening<br />

Bender A. "Dock" Cawthon, Jacksonville,<br />

local projection engineer with Florida State<br />

Thcatre.s. played an important role in the<br />

fir.st underwater screening of a feature<br />

motion picture when Warner Bros.' "The<br />

Incredible Mr, Limpet" was shown January<br />

17 for a group of nearly 250 press, radio<br />

and TV representatives and other notables<br />

in the depths of FST's Weeki Wachee<br />

Springs, near Brooksville, Fla.<br />

The screening was the culmination of<br />

weeks of advance planning and experimentation<br />

by Cawthon and other technicians.<br />

The 14xl6-foot screen consisted of<br />

tempered Masonite covered by a conventional<br />

motion picture screen which was<br />

planted in a stationary underwater position<br />

60 feet in front of the submerged auditorium<br />

where the audience sat to view the<br />

picture. The speaker system used was the<br />

exact replica of a conventional theatre<br />

speaker system except that it was installed<br />

in the auditorium's ceiling.<br />

Equipment used consisted of Simplex S.<br />

P. semi-portable) projectors modified for<br />

I<br />

this special occasion. Projection equipment<br />

was housed in a small projection room constructed<br />

in the forefront of the auditorium<br />

and light was thrown through thick plate<br />

glass and 60 feet of water before it reached<br />

the screen. Ashcraft lamps were used for<br />

light sources with Vycor heat filters and<br />

the rectifier chosen for the current supply<br />

N£W 4" CONE UNIT<br />

THE MISCO MIRACLE<br />

A<br />

WEATHER-<br />

PROOF<br />

MIRACLE<br />

• Famous Misco Quality<br />

• The Most Economical<br />

Cone Unit Available<br />

• Entire Field Replacement—Now<br />

Practical<br />

• Amazing Tone Quolity<br />

ONLY 99\^Z<br />

ORDER TODAY<br />

MODEL 55-4-WP<br />

MINNEAPOLIS SPEAKER CO.<br />

3806 Grand Ave. So.<br />

Minneopolis 9, Minn.<br />

was Strong's new Bi-Powr twin unit.<br />

Cawthon said that the passage of light<br />

through water created such magnification<br />

that the picture images on the screen appeared<br />

to be about 30 feet from the auditorium<br />

rather than the 60 feet in actual<br />

distance. The picture on the screen was<br />

clear and of good texture.<br />

Assisting Cawthon in projecting the film<br />

was William Sullivan from the Tampa<br />

Theatre in Tampa.<br />

Projected Sound Expands<br />

In December Projected Sound, manufacturer<br />

of drive-in theatre in-car speakers<br />

and related units, expanded its operations<br />

to the west coast, and in January to<br />

Canada. Prior to these moves the company<br />

operated only in all states east of the<br />

Rockies. According to Tom Hilligoss, 1963<br />

sales exceeded 1962 by 22.6 per cent, and<br />

the company's best year is anticipated in<br />

1964. "A recent design change in the<br />

speakers," he said, "promises us from six<br />

to 12 months longer speaker life in the<br />

field."<br />

In the RKO Orpheum in Denver a complete<br />

6-4-1 Ballantyne pre-amp system was<br />

installed to feed into existing tube-type<br />

amplifiers of another manufacture, thus<br />

modernizing the system to six-track<br />

capability.<br />

The new all-transistorized amplification<br />

system is an integral part of the Ballantyne<br />

all-in-one equipment package which includes<br />

Norelco Model AA II 70/35mm and<br />

PP20B 35mm projectors.<br />

NEW!<br />

SPEAKER<br />

LIGHT<br />

ALL IN<br />

ONE<br />

Epioi<br />

ti<br />

HIillSim<br />

SOBFTiC;<br />

Duia<br />

£e;<br />

IJMPQSTl<br />

Hct-Hi<br />

Hi<br />

JOTBCI<br />

ijmlSE!<br />

SapuiiiF'<br />

:m hm (<br />

S-iiaa<br />

Wagoei, ^<br />

C, B. Dok<br />

COFFEE Dli<br />

SM Prei<br />

CONCESSIO<br />

Costieberr<br />

bai'i I(<br />

VielBPro<br />

CONCESSIO<br />

Sin Htlil<br />

DlilDISP<br />

Siperioi<br />

fctt,,<br />

?(psi.C*<br />

lijii<br />

Cic<br />

:m.« n<br />

SaHnfyEs<br />

Diire-Ia T<br />

ElectioEK<br />

Eptad,<br />

MlyU<br />

:assMiii<br />

!3I BOG 1<br />

fed Eji<br />

SSECnciB<br />

C.B.11,1,<br />

acnoii<br />

I<br />

En, In,<br />

5HIBG,<br />

lOSDinio<br />

i' S<br />

Knk J<br />

JomivS<br />

'simy<br />

m%<br />

K,<br />

Mill I,<br />

B,w,r,<br />

*i«tli E,<br />

IMPROVE YOUR THEATRE AND YOU<br />

IMPROVE YOUR BUSINESS<br />

i TRI SWING it<br />

,<br />

Swings<br />

Whir Is<br />

bee-baws<br />

the action apparatus -, r c<br />

it<br />

the PLAYMATE line<br />

playground equipment<br />

The DELMER F. HARRIS CO.<br />

Concordia, Kansos<br />

write lor free brochure<br />

ROADWAYS<br />

PARKING AREAS<br />

PATIOS, EXITS<br />

GARDEN AREAS<br />

ENTRANCES<br />

PLAYGROUNDS<br />

DINING AREAS<br />

WALK AREAS<br />

COLOR FOR SEASONAL<br />

& SPECIAL PROMOTIONS<br />

NOW! Music, sound and light oil trom this ONE<br />

SPEAKER LIGHT. Non-glare illumination. Color<br />

cKccfs. Ideal tor doytimc exploitation, for seosonal<br />

ond special promotions. Rugged cost aluminum.<br />

Practically indestructible. Ends reflector<br />

replacement. Adds beauty any area.<br />

Write oil for additional informotit<br />

DRIVE-IN THEATRE MFG. CO<br />

247, Edwordsvillc, Kac<br />

ne; HAmillon 2-5400<br />

i««etjf.<br />

SO<br />

The MODERN THEATRE SECTION<br />

mn


CONDENSED INDEX OF PRODUCTS<br />

mil<br />

^00<br />

^k"<br />

Page<br />

ADMISSION CONTROLS SYSTEMS, DRIVE-INS<br />

Eprad, Inc. 29<br />

37<br />

ATTBACTION BOARDS AND LETTERS<br />

K-Hill Signal Co!<br />

Adler Silhouette Letter Co. 46<br />

Notional Devices Co. 40<br />

Poblocki and Sons 37<br />

Drive-In Theatre Mig. Co.<br />

AUTO RAIN VISORS<br />

47<br />

Dri-View Mlg. Co.<br />

BOXOFFICE SIGNS<br />

37<br />

Dura Engraving<br />

BUMPER STRIPS<br />

Corp. 43<br />

Ace-Hi Displays, Inc<br />

BUTTER CUPS FOR POPCORN<br />

36<br />

Supurdisplay, Inc., Server Sales, Inc.<br />

BUTTER SERVERS<br />

24<br />

Supurdisplay, Inc., Server Sales, Inc.<br />

CANDY<br />

24<br />

Reese Candy Co. 26<br />

Switzer Liconce Co. IP<br />

CARBON SAVERS<br />

12<br />

CARRY-OUT TRAYS<br />

Call Products Co. Theatre Candy Co., Inc "<br />

Wagner. Victor & Son, 30<br />

Inc.<br />

22<br />

CLEANING COMPOUND, WDTDOW CLEANER<br />

40<br />

COFFEE DISPENSERS<br />

C. B. Dolge Co.<br />

CONCESSIONS FOODS<br />

Steel Products Co. 25<br />

Castleberry's Food Co 23<br />

Loror's Kosher Sausage Factory 25<br />

CONCESSIONS EQUIPMENT<br />

30<br />

Victor Products Co. _<br />

Star Metal Corp.<br />

DRINK DISPENSERS<br />

39<br />

Superior Refrigetotor Mfo. Co. !>R<br />

DRINKS. SOFT<br />

^<br />

Coca-Cola Co. o,<br />

Dr Pepper Co ''Z''Z'''''ZZ. 9<br />

Hires Div., Beverages Int'l ir<br />

Pepsi-Cola<br />

-<br />

}?<br />

Royal Crown Cola Co. iS<br />

DRIVE-IN THEATRE EQUIPMENT<br />

Balloutyne Inst. & Elect., Inc. 2 3<br />

Dnve-In Theatre Mfg. Co 36, 39, 417 47! 50<br />

Electromode, Div. of Friden, Inc. 31<br />

tprad, Inc io' oq<br />

Selby Industries. Inc! 20<br />

Lou Walters Sales & Service Co. 49<br />

HREWORKS DISPLAY<br />

Display<br />

^H'J.^^'^'^ Fireworks Co., Inc.<br />

GLASS AND CHROME CLEANER<br />

48<br />

Kinner Products Co.<br />

HEATERS, IN-CAH<br />

to<br />

Electromode, Inc.. Div. of Friden, Inc. Eprad, Inc 31 ,i,<br />

Thermolator, Inc. .i<br />

Lou Walters Sales & Service'Co.<br />

HOT DOG MACHINES<br />

«<br />

Greer Enterprises<br />

.<br />

«<br />

INSECTICIDE FOGGING SPRAY<br />

C. B. Dolge Co .n<br />

JUNCTION BOXES, SPEAKER" BASKETS<br />

Dnve-In Theatre Miy. Co. ip<br />

Eprad, Inc. .<br />

f5<br />

LIGHTING, DHIVE-IN THEATRE<br />

Dnve-In Theatre Mfg. Co. 41<br />

MOSQUITO<br />

sn<br />

REPELLANT<br />

Pic Corp .,<br />

music tapes "<br />

no°^'^t'y'p'„!?^s^«--'^"'=--<br />

Berney Novelty Co., Inc. 40<br />

PLAYGROUND EQUIPMENT<br />

Seit'er J'"J'''"?=<br />

Trams<br />

Uelmer 33<br />

F. Harris Co. en<br />

Miracle Equipment Co. oi<br />

PAINT FOR DRIVE-IN SCREENS<br />

Dnve-In Theatre Mfg. Co iq<br />

Spatz Paint Industries, Inc 40<br />

Selby Industries, Inc. ?n<br />

Technikote Corp.<br />

30<br />

POPCORN EQUIPMENT i SUPPLIES<br />

Manley, Inc<br />

C. F. Simonin's Sons oc<br />

Speed Scoop fo<br />

PROJECTION ARC LAMPS<br />

C. S. Ashcroit Mfg. Co. ti<br />

Strong Electric Corp. i<br />

PROJECTION LENSES<br />

PROJECTOR PARTS<br />

Kollmorgen Corp. ,,,<br />

LaVezzi Machine Works<br />

PROJECTORS "<br />

40 "<br />

National Theatre Supply<br />

Camera Equipment Co.<br />

34 35 '<br />

45<br />

North American "<br />

Philips Co.<br />

27<br />

Ballantyne Inst. & Elects. 2 3<br />

PROMOpONS<br />

Ace-Hi Displays, Inc. 36<br />

Flowers of Hawaii, Ltd. 49<br />

RECTIFIERS<br />

Ashcraft Mfg. Co., C. S.<br />

REELS<br />

32<br />

Goldberg Bros<br />

REFLECTORS<br />

12<br />

Heyer-Shultz, loc 37<br />

Strong Electric Corp. ..._ 14<br />

lOXOFFICE :: February 10, 1964<br />

SANITATION EQUIPMENT<br />

County Specialties<br />

SCREEN SURFACING. DHIVE-OJ<br />

David Siegel<br />

SCREENS, INDOOR<br />

Techriikote Corp.<br />

SEATING, HARDTOPS<br />

Irwin Seating Co.<br />

SniCON EXCITER LAMP SUPPLY<br />

Kneisley Electric Co.<br />

SLIDES FOR LOCAL ADVERTISERS<br />

National Studios<br />

SOUND AMPLIFIER, OPTICAL<br />

Eprad, Inc.<br />

SNOW CONE EQUIPMENT<br />

Samuel Bert Mfg. Co.<br />

S. T. Echols, Inc.<br />

SPEAKERS. IN-CAfl<br />

-In Theatre Mfg. Co.<br />

Eprad, Inc.<br />

Minneapolis Speaker Co!<br />

Page<br />

Page<br />

Motiograph, Inc, _ 38<br />

National Theatre Supply 34. 35<br />

Projected Sound 30<br />

SPEAKER RECONING AND REPAIR<br />

Minneapolis Speaker Co. _ 50<br />

National Speaker Reconing Co<br />

THEATRE EQUIPMENT, LEASING<br />

3S<br />

Ballantyne Inst, 4 Elects<br />

THEATRE EQUIPMENT 4 SUPPLIES<br />

2, 3<br />

Indiana Cash Drawer Co 30<br />

TOWERS, WINGS, FENCE, SPEAKER POSTS,<br />

BOXOFFICES, TRAFFIC RAIL<br />

Drive-In Theatre Mig, Co 39<br />

Selby Industries, Inc 20<br />

Siegel, David 30<br />

TRANSISTORIZED SOUND<br />

National Theatre Supply Co<br />

WEED KILLER<br />

34, 35<br />

C. B. Dolge Co.<br />

. . 40<br />

XENON LAMPS 4 POWER SUPPLIES<br />

XeTRON Div., Carbons, Inc. 8<br />

Clip and Mail This Postage-Free Coupon Today<br />

FOR MORE INFORMATION<br />

This form is designed to help you get more information on products and services<br />

advertised in this issue of The Modern Theatre Section or described in the "New<br />

Equipment and Developments" and "Literature" and news pages. Check: The advertisements<br />

or the items on which you wont more information. Then: Fill in your<br />

name, address, etc., in the space provided on the reverse side, fold as indicated,<br />

staple or tape closed, and mail. No postage stamp needed.<br />

ALPHABETICAL INDEX OF ADVERTISERS. Issue of February 10, 1964<br />

Page<br />

n Ace-Hi Displays, Inc 36<br />

n Adler Silhouette Letter Co. ... 46<br />

n Ashcraft Mfg. Co., C. S 32<br />

D Ballantyne Inst. & Elect., Inc 2, 3<br />

D Bert Mfg. Co., Samuel 19<br />

n Berney Novelty Co., Inc 48<br />

n Call Products Co 12<br />

D Comera Equipment Co 45<br />

D Castleberry's Food Co 23<br />

D Coco-Cola Co 21<br />

n County Specialties 38<br />

n Deibler Trackless Trains 39<br />

D Dolge Co., C. B 40<br />

n Dr Pepper Co 9<br />

n Dri-View Mfg. Co 37<br />

D Drive-In Theatre Mfg. Co. 36, 39, 41, 47, 50<br />

n Drive-In Theatre Recording Service 44<br />

n Dura Engraving Co 48<br />

n Echols, Inc., S. T 25<br />

D Electromode, Div. of Friden, Inc 31<br />

n Eprad, Inc 13,29<br />

D Flowers of Hawaii, Ltd 49<br />

D Goldberg Bros 12<br />

n Greer Enterprises 26<br />

n Harris Co., Delmer F 50<br />

D Heyer-Shultz, Inc 37<br />

n Hires Div., Beverage Internat'l, Inc 16<br />

n Indiana Cash Drawer Co 30<br />

n Irwin Seating Co 26<br />

n K-Hill Signal Co 37<br />

n Kinner Products Co 48<br />

D Kneisley Electric Co 47<br />

n Kollmorgen Corp 37<br />

n LaVezzi Machine Works 49<br />

n Lazor's Kosher Sausage Factory 25<br />

n Liberty Display Fireworks Co., Inc 48<br />

NEW EQUIPMENT and DEVELOPMENTS<br />

Page<br />

Page<br />

n Maniey, Inc 19<br />

n Minneapolis Speaker Co 50<br />

n Miracle Equipment Co 33<br />

n Motiograph, Inc 38<br />

n National Devices Co 40<br />

D National Speaker Reconing Co 36<br />

D National Studios 48<br />

D National Theatre Supply Co 34, 35<br />

n North American Philips Co 27<br />

D Pepsi-Cola Co 11<br />

D Pic Corp 45<br />

n Poblocki and Sons 37<br />

n Projected Sound, Inc 30<br />

D Reese Candy Co 26<br />

n Royal Crown Cola Co 15<br />

n Selby Industries, Inc 20<br />

n Senga Special Products 50<br />

n Siegel, David 30, 48<br />

n Simonin's Sons, Inc., C. F 25<br />

D Spotz Paint Industries, Inc 49<br />

n Speed Scoop 18<br />

D Star Metal Corp 39<br />

n Steel Products Co 25<br />

D Strong Electric Corp 5, 14<br />

n Supurdisplay, Inc., Server Sales, Inc 24<br />

n Superior Refrigerator Mfg. Co 26<br />

n Switzer Licorice Co 18<br />

n Technikote Corp 30<br />

n Theatre Candy Co., Inc 30<br />

n Thermolator Corp 46<br />

D Victor Products Co 30<br />

n Wagner, Victor & Son 22<br />

n Walters Soles & Service Co., Lou 49<br />

n Western Electronics 14<br />

n XeTRON, Inc., Division of Carbons, Inc. .. 8<br />

Roadway Lamp With Speaker 47 D Nylon Carpet Fused to Vinyl 48<br />

1964 Line of Vittle Vendors 47<br />

Undcrcounter Cash Drawer 48<br />

D Baby Bottle Warmer 48 n Sturdy, Smart Pork Benches 48<br />

Page<br />

n Electric Wall Heater 49<br />

OTHER NEWS OF PRODUCTS and<br />

Page<br />

Q Advance Planning for Sound in Theatres 28<br />

Tape Recording Service 31<br />

EQUIPMENT<br />

Page<br />

Page<br />

D All-Transistorized Amplification 36<br />

n Fiberalas Screen Draoeries 45


about PEOPLE /<br />

Melville B. Rafp has been named general<br />

manager and chief executive officer of<br />

Continental Vending Corp. and its subsidiary.<br />

Continental Apco, it was announced<br />

by tiTistees John P. Campbell and<br />

Irving L. Wharton. Upon his appointment<br />

Rapp said: "We have started sliipments of<br />

our new line of vending equipment introduced<br />

at the recent trade shows. We have<br />

over a $1 million backlog of orders from<br />

practically every major vending operating<br />

company in the country. It is most heartening<br />

that our new Continental Apco<br />

equipment has received such an enthusiastic<br />

operator reception. In addition, our<br />

and PRODUCT<br />

new spare parts program is now in full<br />

operation."<br />

At the first quarterly meeting in Dallas<br />

of the Board of directors of Dr Pepper Co.<br />

January 23 it was voted to recommend a<br />

stock split of two for one to company<br />

stockholders who are scheduled to hold<br />

their annual meeting March 24. If approved<br />

by the stockholders, the split would<br />

involve tlie issuance of an additional share<br />

of stock for each share held, as soon as<br />

possible after the March 24 meeting, without<br />

any additional consideration and with-<br />

out any change in the capital or surplus of<br />

the company.<br />

Dr Pepper directors also voted to declare<br />

a 25 cents per share dividend, payable<br />

March 1, to stockholders of record Febi-uary<br />

18. Wesby R. Parker, president and<br />

board chairman, stated however, he would<br />

recommend to the board that a 15-cent<br />

dividend be established on the new stock<br />

shares if the split is approved. Tlie 15-cent<br />

payment would become effective with the<br />

June 1st dividend.<br />

B<br />

BOXOFFICE-MODERN THEATRE:<br />

Send me more information about the products and articles checked on<br />

the reverse side of this coupon.<br />

Name<br />

Position..<br />

Theatre or Circuit..<br />

Seating or Cor Capacity..<br />

Street<br />

Number<br />

City Zone State..<br />

A Fold along ttiis line witt> BOXOFFtCE address out. Staple or tope closed.<br />

HAVE YOU MADE ANY IMPROVEMENTS LATELY?<br />

We'd like to know about them and so would your fellow exhibitors.<br />

If you've installed new equipmenl or made other improvements in your<br />

theatre, send us the details— with photos, if possible. Or if you have<br />

any lips on how to handle some phase of theatre operations, concessions<br />

sales, etc.— faster, easier or belter— lei other showmen in on them. Send<br />

this material to:<br />

The Editor<br />

MODERN THEATRE<br />

A Fold along thit line with BOXOFFICE address out. Stople or tooe closed.<br />

BUSINESS REPLY ENVELOPE<br />

Clou Permit Ho. 87.4 Section 34.9 PLiR - Kon»o» City, It - Mo.<br />

BOXOFFICE-MODERN THEATRE<br />

d^^^<br />

825 Van Brunt Blvd.<br />

KANSAS CITY 24.<br />

MO


--iiplHl/<br />

. . . 4th<br />

—<br />

a<br />

1<br />

• ADLINE5 & EXPLOITIPS<br />

• ALPHABETICAL INDEX<br />

• EXHIBITOR HAS HIS SAY<br />

• FEATURE RELEASE CHART<br />

• FEATURE REVIEW DIGEST<br />

• SHORTS RELEASE CHART<br />

• SHORT SUBJECT REVIEWS<br />

• REVIEWS OF FEATURES<br />

• SHOWMANDISING IDEAS<br />

THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G<br />

Decorate for a Lift . . . Patrons and Staff Will Enjoy It<br />

Tampa Drive-In Circuit<br />

Has Year-Long Holiday<br />

Display Competition; It<br />

Also Aids <strong>Boxoffice</strong><br />

rWai'<br />

rita UK!<br />

,,.E(3*I<br />

I<br />

Take time occasionally to do something<br />

original, something different. Don't be<br />

afraid of flopping—the chances are you<br />

won't—and you may win some cash prizes<br />

as did Hank Mueller, who runs the 28th<br />

Street Drive-In at St. Petersburg, Pla., and<br />

just as important, you will win satisfaction<br />

for a job well done, for contributing something<br />

extra to the success of your boxoffice.<br />

Mueller drew on his own ideas and skill<br />

in design, called in some latent employe<br />

talent and. with a bit of help from the outside,<br />

he won fom- first place prizes, two<br />

seconds and one third in the 1963 holiday<br />

decorating contest conducted by the circuit<br />

for which he works, Tampa Bay<br />

Theatres.<br />

And, a glance at pictures of some of his<br />

winning exhibits reproduced in the accompanying<br />

columns shows that his enterprise<br />

undoubtedly helped at the boxoffice.<br />

Two of Mueller's winning displays—for<br />

Valentine's Day and Easter—were described<br />

in <strong>Boxoffice</strong> Showmandiser several<br />

months ago. He followed up with successes<br />

on Fourth of July decorations. Labor<br />

Day, Thanksgiving, Halloween and Christmas-New<br />

Year's.<br />

The contest rules limited material expenses<br />

to $100 or less for each holiday.<br />

Judges considered day as well as nighttime<br />

effectiveness of the displays, also originality,<br />

design, color effect and placement<br />

anywhere around the drive-in.<br />

Patricia Ellerbrush, a Junior College student<br />

who works in the 28th Street concession<br />

building, became Mueller's star helper,<br />

doing watercolor scenes for decorations<br />

throughout the year.<br />

FOURTH OF JULY<br />

For the Fourth of July the drive-in was<br />

gay and patriotic. Over the boxoffice, dime<br />

store flags blew in the breeze, and on each<br />

side of the approach were two large arches<br />

with "LET FREEDOM RING" across the<br />

top, and three liberty bells inscribed, "July<br />

.<br />

. . 1776. The bells were made of<br />

masonite, wire, etc., by a nearby sign company.<br />

On the concession room walls, were<br />

four watercolor pictures, painted by Miss<br />

Ellerbrush and framed and draped by Mrs.<br />

Mueller, depicting scenes of Iwo Jima, Betsy<br />

Everybody relishes an occasional change. Milady gets a big lift when she buys a new head decoration—<br />

new hat! Tampa Boy Theatres feels its customers, and the managers, too, get a lift from seasonal redecoration<br />

at its drive-ins. Above, is a "graveyard" display along the entranceway to the boxoffice which<br />

certainly give the youngsters a lift at Halloween time. It was one of the winning entries of Hank Mueller<br />

in the circuit's year-long holiday decorations contest.<br />

Ross, a Revolutionary battle and Pilgrims<br />

marching.<br />

Total decorations cost was $102.34. Won<br />

second place.<br />

LABOR DAY<br />

"Salute to Labor Day." Foil-coverei<br />

gears, motion picture camera mockup and<br />

three factory like stioxctures, bought from<br />

Poster Arts Co. for $51.50 made an imposing<br />

"industi-y" display beside the drivein<br />

entranceway. Near the boxoffice an old<br />

two-door touring car of the 1920s got much<br />

attention. It is owned by the theatre and<br />

used in promotions. Again, Miss Ellerbrush<br />

painted watercolors on the Labor Day<br />

theme for the concession building. Won<br />

first place.<br />

HALLOWEEN<br />

Halloween, another first place decoration.<br />

Concentration was on the boxoffice<br />

and the area beside the entranceways.<br />

Black witch with broom, made from<br />

masonite and flourescent paint by Shelton<br />

Sign Co., was erected above boxoffice with<br />

a yellow moon, made by employes from<br />

scrap plastic. It was lighted at night with<br />

yellow spots.<br />

The "graveyard" was pictured in the<br />

local paper. In the "gi-aveyard" greeting<br />

patrons as they approached the boxoffice<br />

were tombstones with inscriptions such as<br />

"Underneath Here Lies All Bones . . . This<br />

Is What Happened to Baby Jane": a tall<br />

black witch, cat on her shoulder, stirring a<br />

pot of Halloween cheer with her broomstick,<br />

brightly lighted at night; a monster<br />

Manager Mueller enlisted staff talent to moke his<br />

original decorations. Patricio Ellerbrush, a concession<br />

girl and Junior College student, painted watercolor<br />

pictures on the concession building walls to give the<br />

Tampa Bay airer a new look on the holidays. Here she<br />

stands beside a flag display she painted for the<br />

Fourth of July. Mrs. Mueller framed the picture in<br />

red, white and blue material.<br />

made by Mrs. Mueller from chicken wire,<br />

old clothes, mask and wig sometime previously<br />

for "Macabre"; a coffin, skeleton,<br />

etc., made from scrapwood by Mueller and<br />

his staffers. The latter dressed in homemade<br />

costumes.<br />

Also appropriate water colors on the<br />

concession building walls were painted by<br />

Miss Ellerbrush.<br />

THANKSGIVING<br />

Thanksgiving. An art contest was sponsored<br />

by the drive-in for Junior College<br />

I<br />

Continued on next page)<br />

BOXOFFICE Showmandiser :: Feb. 10, 1964 21 — 1


—<br />

This is a closeup ot the Horn of Plenty, made from Manager Mueller is shown at the concession counter<br />

plywood, and filled with painted vegetables spills its below a canvas (display on canvas) he mode for a<br />

bounty olong on entranccway ot the oirer. totol of $1.25.<br />

Decorate for a Lift . . .<br />

'Continued from preceding page)<br />

students. Winning entries were put in<br />

28x44 frames and placed on easels set up<br />

along the approaches to the boxoffice. A<br />

huge Horn of Plenty, made by Mueller from<br />

plj^vood with painted fioiit and vegetables<br />

spilling out of it, was placed along the<br />

approaches.<br />

CHRISTMAS-NEW YEAR<br />

A combination Christmas-New Year's<br />

decoration won first place in the circuit<br />

contest and placed second in the St.<br />

Petersburg's holiday decorations competition.<br />

At the front of the drive-in was a Santa<br />

Claus and reindeer display already a part<br />

of the theatre equipment. The Labor Day<br />

buildings were used for a carol singers display,<br />

with the singers, purchased at a cost<br />

of .$45, .standing on top of the structures.<br />

The Fourth of July arches were put up<br />

again, this time with "SEASON'S GREET-<br />

INGS" across the top. Figurines depicting<br />

the birth of the Christ Child made up a<br />

manger scene. Huge foil candles which<br />

glowed at night extended from the roof of<br />

the boxoffice. They were made by wrapping<br />

cardboard caiTDet rollers with foil.<br />

Colorful streamers and seasonal watercolor<br />

pictures decorated the grille room,<br />

where Mrs. Mueller, dressed as Mrs. Claus,<br />

passed out lollipops to the children.<br />

Many benefits are derived from such<br />

contests. The desire to win stimulated each<br />

theatre manager's pride in his theatre's appearance.<br />

Patrons commented on and<br />

greatly enjoyed the seasonal decorations<br />

throughout the entire year. Employe participation<br />

in helping make decorations and<br />

contributing ideas created good working<br />

relationships and a feeling of belonging to<br />

the organization.<br />

'Victors' Style Promotion Features V-Line<br />

National scope, distributor-arranged promotion<br />

for "The 'Victors" is fashioned<br />

around the V-sign.<br />

Harper's Bazaar January issue kicks off<br />

one ijhase of the promotion with ten pages<br />

on fa.shions insjiied by the Columbia film,<br />

including six pages of ads by clothing<br />

manufacturers, each bearing "The Victors"<br />

logotype. The editorial copy spotlights<br />

George Hamilton and George Peppard,<br />

male stars, and two of the female stars,<br />

Elke Sommer and Melina Mercoui'i.<br />

This top fashion magazine is servicing a<br />

V-Line fashion program to department<br />

stores in key cities, including Saks Fifth<br />

Avenue and its 18 branches. Woodward &<br />

Lothrop in Washington and its branches,<br />

Shillito's in Cincinnati and Jordan Marsh<br />

in Boston.<br />

The theme of the promotion is the newest<br />

look In women's attire— the V-Llne<br />

which spotlights V-necks, V-blbs and slips<br />

designed to emphasize "V" patterns. "V"<br />

window props emphasizing that the fashions<br />

are inspired by "The Victors" and Incorporating<br />

the film logotype arc described<br />

in all HarjJer's Bazaar material to the<br />

stores. All designs for the luomotlon of<br />

the V-Llne fashions will mako prominent<br />

u.sc of scene stills from "The Victors." The<br />

film stars six actresses, each of whom has<br />

a worldwide reputation for the clothes she<br />

wears—Jeanne Moreau, Melina Mercouri,<br />

Rosanna Schiaffino, Romy Schneider, Elke<br />

Sommer and Senta Berger.<br />

At least six important fashion manufacturers<br />

and one of the country's most<br />

fa.shionable women's shoe firms have designed<br />

special apparel inspired by the Columbia<br />

release. Included are Debshire, the<br />

Sidneys, Mr. Pants, Schrader, Fred Perlsberg,<br />

Sportwhirl and the I. Miller Shoe<br />

Corp. In addition, a number of costume<br />

jewelry firms are suggesting display of<br />

necklaces on "V" props.<br />

Bank and Theatre to Hold<br />

Adult Forums Monthly<br />

The El Rty Theatre in Los Angeles and<br />

the Columbia Savings Bank have arranged<br />

to hold special matinee forums on "Contemporary<br />

Living." On the programs will<br />

be feature films, informative speakers and<br />

discussions of subjects of vital interest to<br />

mature adults. The monthly matinees will<br />

be free.<br />

"Arabia' Opening Rental<br />

Herb Stanfill of the Manring Theatre in<br />

Middlcsboro, Ky.. arranged an opening<br />

night rental of "Lawrence of Arabia" January<br />

22 to the Optimist Club.<br />

Store Tieups Are Big<br />

In 'Sword' Campaign<br />

Getting department stores to come in on<br />

film promotions around Christmas time<br />

isn't the easiest thing to do, but Manager<br />

Joe Garvey of Schine's Granada in Buffalo,<br />

N.Y., did the trick in great style for "The<br />

Sword in the Stone," and obtained excellent<br />

window, newspaper and store space.<br />

W. T. Grant neighborhood and downtown<br />

stores plugged the records. The<br />

albums were put on sale in the theatre<br />

lobby on a percentage deal.<br />

The AM&A and Hengerer department<br />

stores, downtown and in shopping centers,<br />

featured Disney toys and the film in displays.<br />

Sattler's big department store went for<br />

the trip to the forthcoming world's fair<br />

Disneyland exhibit, and promoted this to<br />

the hilt—transportation by Greyhound, accommodations<br />

at the Lexington Hotel and<br />

$50 in expense money for a parent and<br />

child. Sattler's used ad, window and store<br />

space to advertise the trip.<br />

Garvey sent letters to all factory unions<br />

and organizations announcing a special<br />

advance price of 50 cents for employes and<br />

children.<br />

Sixteen Empire News trucks carried<br />

banners.<br />

Tielng in with the Mickey Mouse show<br />

on Channel 2, Garvey promoted dozens of<br />

toys, which were given away by Captain<br />

Bob, local TV personality, each with a full<br />

film credit.<br />

The Sunday Courier-Express of December<br />

15 carried a two-page stoiy in pictures.<br />

The Ampol Eagle, popular local weekly,<br />

ran a coloring contest, with guest tickets<br />

being awarded to the 25 best entries. Radio<br />

station WEBR ran a contest, awarding<br />

guest tickets to the first 25 listeners writing<br />

in, naming the characters in the film.<br />

Garvey's extra efforts paid off well as a<br />

new house attendance record was established<br />

during the first two weeks.<br />

Excalibur in Chain Store<br />

Game All Over Nation<br />

Walt Disney's "The Sword in the Stone,"<br />

is the inspiration for a supermarket game<br />

under way in some 3,000 food supermarkets<br />

coast to coast.<br />

The contest kicked off January 2 with<br />

full page ads in top national weekly magazines<br />

and with some 8,000.000 mailings.<br />

The mailing pieces include tearout coupons<br />

redeemable for "Sword in the Stone" lings<br />

at the supermarkets. "Sword in the Stone"<br />

game cards and "Royal Member of the<br />

Round Table" certificates printed on<br />

parchment and requiring a pledge to, "protect<br />

your castle from all dragons, witches<br />

and ogres."<br />

In addition to the ad costs for local<br />

newspaper, radio and TV, an estimated 30<br />

divisions of 13 chain stores are expected to<br />

spend over $3 million on the game itself<br />

and the prizes. Prizes consist of store<br />

products, $100 cash awards and chances on<br />

free trips to Disneyland.<br />

"<br />

"The Sword in the Stone supermarket<br />

game was developed by Henry Reichman.<br />

A rental for May 6 and 7 at the Auburn<br />

iN.Y.) Theatre has been signed by Lou<br />

Hart for presentation of the Saint Francis<br />

Minstrels.<br />

— 22 — BOXOFFICE Showmandiser :: Feb. 10, 1964


. . Saturday<br />

,<br />

—<br />

. . We<br />

Boys-Girls Club Important in English Theatre<br />

Big Doses of Promotion Include Kiddy<br />

1<br />

ji*<br />

3<br />

1^<br />

.rȣ<br />

Weekly, Bikes, Aid in Guide Dog Drive<br />

The Boys and Girls Club at the Gaumont<br />

Theatre in Peterborough has been developed<br />

into an important theatre activity<br />

by application of large doses of promotion.<br />

Terence H. Mellor, manager, employs<br />

many of the proven stunts in the showmanship<br />

book to maintain heavy attendance<br />

at the Gaumont's Saturday morning<br />

programs.<br />

Every Saturday, he has a couple of boys<br />

and the theatre doorman on the streets<br />

with sandwich signs reading:<br />

"See (attraction name) at the Gaumont<br />

Boys and Girls Club . (date)<br />

9:30. Admission on Only 6d. And Win a<br />

Raleigh Bicycle Free!"<br />

(6d. is approximately 15 cents)<br />

After the morning show, two boys are assigned<br />

to mingle with the crowds of youngsters<br />

leaving the theatre with signs they<br />

can can-y above their heads, which read:<br />

COPY ON SHOPPING BAGS<br />

"We Have Just Been to the Gaumont<br />

Boys and Girls Club, etc., etc. (same copy<br />

as above) ."<br />

Other promotions include:<br />

• Stamped copy on shopping bags and<br />

store bags addressed to the parents— "Take<br />

Your Kiddies to the Gaumont Boys and<br />

Girls Club E^very Saturday Morning at<br />

9:30. Admission Only 6d. And Have Carefree<br />

Mornings of Shopping at . . . (store<br />

name, etc.)." These tieups usually are with<br />

ice cream parlors, fruit stands, meat<br />

butchers, restaurants, etc.<br />

• Tieups with bicycle and children merchandise<br />

shops. These stores plug their<br />

merchandise giveaways at the Gaumont<br />

matinees.<br />

• Posters and counter displays. These<br />

usually advertise the Boys and Girls Club<br />

bicycle giveaways, birthday parties, etc.,<br />

but read:<br />

PARENTS: Did you know that the<br />

Gaumont Boys and Girls Club takes<br />

care of your children from 9:30 to 12<br />

p.m. every Saturday morning for only<br />

6d. Full details from the theatre, or<br />

phone 3125.<br />

STRESSES BIKE GIFTS<br />

• Lobby displays: Besides the bicycle<br />

prizes. Manager Mellor keeps stressing<br />

bicycle and traffic safety, and the other attractions<br />

on his kiddy show programs.<br />

• Weekly newspaper: Recently he got<br />

some of the older youngsters (12-14) to<br />

publish "The Gaumont Weekly . . . Boys<br />

and Girls Club Own Newspaper." This is<br />

a very simple affair, being merely a mimeographed<br />

sheet, printed one side at the start.<br />

This achieved tremendous publicity, when<br />

the local newspaper devoted a whole page<br />

of pictures and stories about the Gaumont<br />

Boys and Girls Club Weekly editors in<br />

action.<br />

The kiddy show format comprises, of<br />

course, the screen attractions, plus special<br />

stage events, but the backbone has been<br />

the giveaway of Raleigh bicycles, probably<br />

the most popular two-wheel vehicle in England.<br />

Supplied by the manufacturer in a<br />

BOXOFFICE Showmandiser :: Feb. 10, 1964<br />

nationwide tieup with theatres, these bikes<br />

are usually awarded in safety contests.<br />

Manager Mellor had a safety contest under<br />

way at the time of his report, in which tho<br />

local Raleigh bicycle shop cooperated.<br />

Want ads, leaflets, store and theatre<br />

displays advised that entry blanks had to<br />

be obtained at the Gaumont's Saturday<br />

Boys and Girls Club show. The safety<br />

slogan affair was sponsored by no less than<br />

the Royal Society for the Prevention of<br />

Accidents and, of course, the Raleigh bi':e<br />

manufacturer, "in cooperation with the<br />

Gaumont Boys and Girls Club." A number<br />

of Super Raleigh models were the national<br />

prizes.<br />

On the local level, the prizes were less<br />

expensive Raleigh models, fountain pens,<br />

books, etc. The winning local entries were<br />

fonvarded to the national contest headquarters.<br />

The mayor was one of the judges,<br />

with a safety officer and Manager Mellor.<br />

Another Mellor secret is that he keeps<br />

the "club" active. Recently the "club members"<br />

joined a couple of other organizations<br />

to collect enough tinfoil-encased milk<br />

bottle tops and other "silver paper" to buy<br />

a guide dog for a blind person. The local<br />

paper also gave tremendous publicity to<br />

this activity and four-column pictures.<br />

Ohio Manager Talks Up<br />

Kiddy Shows From Stage<br />

One Saturday afternoon, C. V. Mitchell<br />

stood in the lobby of the State Theatre in<br />

Postoria, Ohio, which he manages for Armstrong's<br />

Theatres, and glumly watched the<br />

few kids that were straggling in.<br />

"What can I do to increase my Saturday<br />

matinee?" he asked.<br />

"Why don't more children<br />

come to the theatre on Saturday<br />

afternoon?"<br />

An idea came to him—get on the stage<br />

before each performance on Saturdays and<br />

have a good old-fashioned talk with the<br />

kids and maybe he could find out a few<br />

things. This he did, and he found out<br />

MANY things, such as the youngsters go<br />

skating, watch cartoons on TV and do<br />

many other things on Saturdays.<br />

"Then I asked them how would they like<br />

a special Saturday matinee show of their<br />

own and, perhaps, form a Matinee Space<br />

Club," Mitchell relates. "This brought<br />

much enthusiasm and interest.<br />

"What was my special show going to be?<br />

Really it was nothing new. To be honest.<br />

I just went over an outline of my old<br />

Mickey Mouse Club and programmed a special<br />

feature with some cartoons and a<br />

comedy, plus another exciting chapter of<br />

our serial. Added to this was 'Fun Time<br />

on Stage,' made up of games. Winners<br />

receive prizes promoted from a local store.<br />

We also hold a door prize drawing each<br />

week for a gift.<br />

"I got the full cooperation of my schools,<br />

which is very important. They not only<br />

passed out heralds but made announcements<br />

of full details on the show.<br />

"My usher, dressed in a Space Suit—the<br />

name of my serial was 'The Lost Planet'<br />

passed out free ID cards on opening day<br />

— 23 —<br />

'Lilies' Star Likes Fans<br />

Even in Small Theatre<br />

As the old saying goes, "you never get<br />

anything unless you ask," or words to that<br />

effect. Richard J. Lash, who manages the<br />

Old Country Theatre at Plainview on Long<br />

Island, N.Y., knew that Sidney Poitier and<br />

Lilia Skala of "Lilies of the Field" cast live<br />

in his New York City area.<br />

Even though the Old Country isn't a big<br />

uptown showcase, he called Poitier but he<br />

was out of town. Miss Skala agreed to a<br />

personal appearance during the showing of<br />

"Lilies"—on Thursday—and she boosted<br />

this normally slow day.<br />

The audience was so receptive, she asked<br />

if she could return Saturday night, and<br />

the theatre was jammed that time. Her<br />

appearances resulted in tremendous publicity<br />

and "Lilies of the Field" did great<br />

business during its run.<br />

Here Manager Lash is seen presenting a<br />

bouquet of lilies to Lilia Skala, Mother<br />

Maria in the film.<br />

Later Lash had Miss Skala to appear in<br />

two other area houses when they played<br />

her picture.<br />

of the serial. My newspaper was a big help,<br />

printing two stories in advance and sending<br />

a man to the theatre on opening day<br />

to take pictures of our Moon Man giving<br />

the boys and girls ID cards.<br />

"When the children or adults would call<br />

for feature information or playtime, my<br />

cashier would add details on our Saturday<br />

Matinee Space Club.<br />

"What has this done for my Saturday<br />

afternoon boxoffice? It has made a big<br />

Improvement, that's what! . must<br />

keep the children coming into our theatres,<br />

because if they don't come today, who will<br />

be coming tomorrow?"<br />

Heralds for 'Wife'<br />

Large heralds. 8x12 '2 inches, headed<br />

"You Don't Have to Say 'I Do' to Be Married!"<br />

were used in Cleveland prior to<br />

"Common Law Wife" at the State Theatre.<br />

Copy featured a "Confidential Report" by<br />

a J. Lipser.<br />

Preseason Discount Cards<br />

Preseason discount passes are being sold<br />

at Mount Pleasant, Pa., by Homer Michael<br />

of the Evergreen Drive-In. The passes will<br />

admit a carload for $1.25 anytime when<br />

the Evergreen reopens in the spring. No<br />

passes were sold after February 1.


AA<br />

—<br />

—<br />

i<br />

I<br />

XHIBITOR HAS HIS SAY<br />

S-<br />

ABOUT PICTURESI<br />

ALLIED ARTISTS<br />

><br />

Black Zoo. The >—Micliael Goueh.<br />

Jeanne Cooper, Rod Lauren. Fair programnier.<br />

Color an asset. Played: preview only.<br />

—Lee Brewerton. Capitol Theatre, Raymond,<br />

Alta.. Pop. 3.000.<br />

BUENA VISTA<br />

Incredible Journey, The iBV) — Emile<br />

Genest, John Drainie, Sandra Scott. Great<br />

entertainment. Did very well. Played one<br />

week. Weather: Mild.—Jim Fraser, Auditorium<br />

Theatre. Red Wing, Minn. Pop.<br />

12,500.<br />

COLUMBIA<br />

Gidget Goes to Rome iCol)—James Darren,<br />

Jessie Roycc Landis. Cesare Danova.<br />

Very good and beautiful scenery. Will<br />

please your young folks and they are your<br />

big audience. Played Sun., Mon. Weather:<br />

Fair and cold.—Terry Axley, New Theatre,<br />

England, Ark. Pop. 2,136.<br />

Lawrence of Arabia iColi Peter —<br />

O'Toole, Alec Guinness. Anthony Quinn.<br />

Same old story. The picture arrived in town<br />

about six months after the public was hot<br />

to see it. What a grosser it would have been<br />

last April or May. As it is now, I've just<br />

lost a lot of money on a picture that might<br />

have been a money-maker. Played seven<br />

days. Weather: Fine.—Jim Fraser, Auditorium<br />

Theatre, Red Wing, Minn. Pop.<br />

12,500.<br />

METRO-GOLDWYN-MAYER<br />

Cattle King (MGMi — Robert Taylor,<br />

Joan Caulfield. Robert Middleton. This was<br />

just what the doctor ordered, just what wc,<br />

out here in Montana, can best understand.<br />

Small, cheap, westerns won't do anything<br />

for us. This is a good "large scale western,<br />

"<br />

with some star value and the folks liked it.<br />

One a month would do nicely. Played<br />

Thurs., Fri., Sat. Weather: Coolish.—Carl<br />

W. Veseth, Villa Theatre. Malta. Mont.<br />

Come Fly With Me (MGM)— Dolores<br />

Hart, Hugh O'Brian, Karl Boehm, Pamela<br />

Tiffin. Not a bad little comedy, which<br />

should please your young adult trade and<br />

maybe a few oldsters. Good to see Hugh<br />

O'Brian again. Why hasn't he been cast<br />

in more romantic comedy with roles like<br />

this? Did average for both nights. Played<br />

Sun., Mon. Weather: Pair and cool.<br />

James Hardy, Crescent Theatre, Jasonville,<br />

Ind. Pop. 2,500.<br />

Follow the Boys 'MGMi —Connie Francis,<br />

Rass Tamblyn, Paula Prentiss, Ron<br />

Randell. This attracted quite a few, due<br />

to Connie Francis and the title tune's<br />

Chuckles. Laughs. Fun<br />

For New Year's Day<br />

"The Thrill of It All " is wonderful!<br />

Doris Day »;cts bett«T all the time.<br />

The picture is full of ehuckles, luuRhs<br />

and fun. Truly Kood entertainment. I<br />

played it New Year's Day.<br />

Opera House<br />

Miltonvale, Kas.<br />

.lOIIN M. BAILEY<br />

'Beach Party' Suited<br />

His Best Patrons<br />

A real swell entertaining picture in<br />

beautiful color, "Beach Party" is just<br />

suited for our best patrons, those 10 to<br />

25 years of age, which are all we have<br />

left. Wc hit a real blizzard for poor<br />

grosses, but not the picture's fault.<br />

Many more like this, please.<br />

Roxy Theatre<br />

Randolph, Neb.<br />

LEONARD J. LEISE<br />

popularity. Has some lively moments and<br />

attractive players, but suffers from a weak<br />

script and a poor performance by Miss<br />

Francis. Played Sun., Mon. Weather: Cool.<br />

—Paul Fournier, Acadia Theatre, St. Leonard,<br />

N. B. Pop. 2,150.<br />

Password Is Courage, The (MGM)—Dirk<br />

Bogarde, Maria Perschy, Alfred Lynch.<br />

Has an English cast, in black and white.<br />

Lowest Sunday gross in years. Really a<br />

nice story about a real life hero. Not Sunday<br />

playdate. Good, but no courage at boxoffice.<br />

Played Sun., Mon. Weather: Hot.<br />

Ken Christiansen, Roxy Theatre, Washburn,<br />

N. D. Pop. 968.<br />

PARAMOUNT<br />

Donovan's Reef iPara) — John Wayne,<br />

Lee Marvin, Jack Warden. Another of those<br />

John Wayne shows. Action, fun, clean entertainment.<br />

More like these and the industry<br />

would be financially happy again.<br />

Played Sun.—John M. Bailey, Opera House.<br />

Miltonvale, Kas. Pop. 911.<br />

Fun in Acapulco (Para) — Elvis Presley,<br />

Ursula Andress, Elsa Cardenas. Good picture,<br />

but did lowest business of any firstrun<br />

Presley I've ever played. Did only half<br />

as much business as "It Happened at the<br />

World's Fair. Of course, business as a whole<br />

is off, but any picture with a South of the<br />

Border locale has never done well in my<br />

town. Played Sun. through Wed.— S. T.<br />

Jackson, Jackson Theatre, Plomaton, Ala.<br />

Pop. 1,480.<br />

Papa's Delicate Condition 'Para>—Jackie<br />

Gleason. Glynis Johns, Charlie Ruggles. A<br />

very nice picture that should have been seen<br />

by more. Everyone who came had a howling<br />

good time Nice color. Gleason is good and<br />

so were the other members of the cast.<br />

Played Sat.. Sun.—Harry Hawkinson jr.,<br />

Orpheum Theatre. Marietta, Minn. Pop. 380.<br />

20TH CENTURY-FOX<br />

GIgot i20th-Fox) — Jackie Gleason,<br />

Katherlne Kath, Jean Lefebvre. They don't<br />

come any better for family entertainment<br />

and the gross was lowest of '63 in ten<br />

months. Just hardly anybody showed up<br />

and kids were even missing. A floperoo<br />

here. Played Fri., Sat. Weather: Fair.<br />

Ken Christian.son, Roxy Theatre, Washburn,<br />

N. D. Pop. 913.<br />

UNITED ARTISTS<br />

Come Blow Your Horn lUA) — Frank<br />

Sinatra, Lee J. Cobb, Molly Picon. A swell,<br />

entertaining comedy that should have been<br />

a blockbuster, but fell below average. A real<br />

disappointment at the boxoffice, but those<br />

who saw it were highly satisfied. Played<br />

Sun., Mon. Weather: Good.—Leonard J.<br />

Leise, Roxy Theatre, Randolph, Neb. Pop.<br />

1.029.<br />

Five Miles to Midnight lUAi—Sophia<br />

Loren, Anthony Perkins, Gig Young. Second<br />

lowest Thursday-Friday-Saturday in history.<br />

Should be titled "Three Nights to the Poor<br />

House." Most patrons didn't know what was<br />

going on and none of the three knew what<br />

happened at the end. A waste of Anthony<br />

Perkins and a lot of film.—Bill Curran,<br />

Ramona Theatre. Kremmling, Colo. Pop. 900.<br />

UNIVERSAL<br />

King Kong vs. Godzilla iUniv>-—Michael<br />

Keith. Harry Holcomb, James Yagi. My<br />

patrons really ate this up. Why they go for<br />

such as this I'll never know. Did way above<br />

average for both nights. Played Fri., Sat.<br />

Weather: Warm.—James Hardy, Crescent<br />

Theatre, Jasonville, Ind. Pop. 2,500.<br />

Stagecoach to Dancer's Rock (Univ) —<br />

Warren Stevens. Martin Landau, Jody<br />

Lawrence, Del Moore. Very good western<br />

with an unusual plot and good acting. Did<br />

well. Played with "Jack the Giant Killer."<br />

We need this sort. Played Thur., Fri., Sat.<br />

Weather: Nice — Paul Fournier, Acadia<br />

Theatre, St. Leonard, New Bruswlck,<br />

Canada.<br />

Tammy and the Doctor lUnivt—Sandra<br />

Dee, Peter Fonda, Beulah Bondi. Tammy<br />

is a great favorite of ours, maybe because<br />

we make a little money on her shows. Anyway,<br />

it is a great picture. You small situations<br />

be sure to play it. Played Christmas<br />

Day.—John M. Bailey, Opera House, Miltonvale.<br />

Kas. Pop. 911.<br />

Thrill of It All, The (Univ)—Doris Day,<br />

James Garner, Arlene Fi'ancis. Veiy good.<br />

Wish I had more like it. Jackson Theatre,<br />

Folmaton, Ala. Pop. 1,480.<br />

To Kill a Mockingbird (Univ) —Gregory<br />

Peck, Mary Badham, Phillip Alford. A plug<br />

by our friendly editor in Town Talk gave<br />

this an extra. Many came I have not seen<br />

for montlis. Academy Awards helped. Excellent<br />

picture. Best gross in over three<br />

months. Played Sun., Mon. Weather:<br />

Bright. ^ Ken Christiansen, Roxy Theatre,<br />

Washburn, N.D. Pop. 913.<br />

WARNER BROS.<br />

Palm Springs Weekend (WB> — Ti-oy<br />

Ty Hardin. My<br />

Donahue, Connie Stevens,<br />

first Warner picture in foui' months and<br />

welcome back, boys. If they were all this<br />

good and did as well, then we'd have<br />

nothing to fight about. Every age group<br />

loved this one and it's one of the funniest<br />

we've run in months. Opened New Year's<br />

Eve to start the new year right. — Jim<br />

Fraser, Auditorium Theatre, Red Wing,<br />

Minn. Pop. 12,500.<br />

'Ticklish Aiiair Tickled<br />

North Dakota Crowds<br />

A very cute picture, "A Ticklish Affair,"<br />

was enjoyed by above-average<br />

crowds. Doubled the gross of "Flipper."<br />

What kind of patrons do I have?<br />

They loved "Ticklish .Affair" very<br />

much. An excellent selling trailer.<br />

Let's have more like (his!<br />

KEN CHRISTIANSON<br />

Roxy Theatre<br />

Washburn. N. D.<br />

— 24 — BOXOFFICE Showmandiser :: Feb. 10, 1964<br />

I<br />

.in,


'UAi-y<br />

—<br />

BOXOFFICE<br />

An interpretive analysis of lay and tradeprcss reviews. Running time is in parentheses. The plus ond<br />

minus signs mdicote degree or merit. Listings cover current reviews, updated regularly. This department<br />

also serves as on ALPHABETICAL INDEX to teoturc releases. © is for CinemaScope; fifi VistaVision;<br />

(PI Panavision; iT Technirama; s Other onomorphic processes. Symbol U denotes BOXOFFICE Blue Ribbori<br />

Award; O color photography. Legion of Decency (LOD) ratings: Al— Unobjectionable for Gcnerol Patronage;<br />

A2^Unobjectionable tor Adults or Adolescents; A3— Unobjectionable for Adults; A4 Morally<br />

BOOKINGUIDE<br />

Port for all; C—Condemned. For<br />

Review digest<br />

AND ALPHABETICAL INDEX<br />

Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary 'i is rated 2 pluses, — as 2 minuses.<br />

27S9Act One (110) Bio Dr WB 12-23-63 A2 +<br />

2767 All the Way Home (103) Dr Para 9-30-63 A2<br />

27S7 OAlone Against Rome<br />

X<br />

II<br />

(100) Rora Spec Parade 12-16-63<br />

2792 America America (174) Dr WB 1- 6-64 A3<br />

Any Number Can Win (116)<br />

Adv-Dr MGM 10-28-63<br />

2736 Atom Aoe Vampire (87) Ho Topaz 6- 3-63<br />

—B<br />

©Ballad of a Hussar, The<br />

(94) Operetta Artkino 7-29-63<br />

2739 ©Battle of the Worlds (S4) SF.. Topaz 6-17-63<br />

2750 ©Beach Party (100) ® C AlP 7-22-64 A3<br />

2750 Big Risk, The (111) . .Susp-Dr UA 7-22-63 A3<br />

2792 Billy Liar (96) c Com Dr Confl 1- 6-64 A3<br />

2779 ©Blood Feast (71)<br />

Ho Dr <strong>Boxoffice</strong> Spec. 11-18-63<br />

2764 Burning Court, The (102)<br />

Drama Trani-Liix 9-16-63 A2<br />

w i o iii ^— 3^<br />

I ^ E |fe £| .i'<br />

CD > u. xq: o-S zo<br />

,::-"<br />

Ij


REVIEW DIGEST<br />

AND ALPHABETICAL INDEX<br />

Very Good; + Good; - Fair; - Poor; - Very Poor. In the summary " is rated 2 pluses, - as 2 minuses.<br />

Is 2<br />

[


Feature productions by company in order ot releose. Running time is in parentheses. @ is for CinemoScopc;<br />

® VistoVision; (g) Panovision; a' Techniroma; %) Other onamorphic processes. Symbol U denotes BOXOFFICE<br />

Blue Ribbon Award; Color Photography. Letters and combinotions thereof indicate story type—{Complete<br />

key on next page). For review dotes and Picture Guide page numbers, see REVIEW DIGEST.<br />

^EATURE<br />

CHART<br />

ALLIED ARTISTS | ^i


.<br />

.<br />

1<br />

OTTie<br />

'<br />

Barbara<br />

;<br />

Ifichard<br />

.<br />

.<br />

llitii<br />

llisi<br />

FEATURE<br />

EMBASSY<br />

CHART<br />

Gentle Art of Murder (122).. D. 215<br />

(tiifi-dutibnl) . .reik'\ied u<br />

"(Mine l>oes Nol I*a>"<br />

(Krench)<br />

. . l>«iildle llairleux<br />

5°iM-G-M<br />

Slave (102) (& . Ady. .328<br />

Stwe Keeve. Jicqiies Sernss<br />

QCaptain Sindbad (90) ® Ad.. 326<br />

Uuy Williams. lleMi Hrueiil<br />

QWomen of the World<br />

(107) © Doc.. 318<br />

©A Ticklish Affair (89)


.<br />

.<br />

Apr<br />

. D.<br />

FEATURE<br />

CHART<br />

UNIVERSAL<br />

©A Gathering of Eagles<br />

(115) D..6313<br />

liock Hudson, liod Taylor<br />

The List of Adrian Messenger<br />

(98) My. .6315<br />

|T0.\ Hollywood Preview May 29)<br />

C. Otoige Scott, nana Wynter,<br />

plus several surprise guests<br />

@King Kong vs. Godzilla<br />

(91) Hoc.. 6314<br />

Michael Keith. Harry Holcomb<br />

©The Thrill of It All<br />

(108) C. .6316<br />

Doris l>.iy, James Garner,<br />

Arlene Francis. Edw. Andrews<br />

The Traitors (71) D..6317<br />

Tatrlck Allen, James Maxwell,<br />

Freud: The Secret Passion<br />

(formerly titled Freud)<br />

(120) D..6301<br />

Montgomery Cllft. Susannah Yerk,<br />

(General release)<br />

©Kiss of the Vampire<br />

(88) Ho. .6318<br />

Clifford Evans, Jennifer Daniels,<br />

Edward De Souza<br />

©Charade (120) (B MyC. .6401<br />

Cary Grant, Audrey Hepburn,<br />

Walter Matthau, Jani«s Cobum<br />

Young and Willing (112) ..D..6402<br />

Virginia Maskell, Paul Rogers<br />

©Dark Purpose (97) D..6403<br />

Shirley Jones, Rossano Bra2zl,<br />

George Sanders<br />

Pre-relea.ie<br />

The Dream Maker (90) ..M..6404<br />

Tommy Steele, Michael Medwln<br />

©Man's Favorite SportT<br />

(120) C..6405<br />

Rock Hudson. Paula Prentiss,<br />

Maria Perschy<br />

He Rides Tall (..) W.<br />

Tony Young, Jo Morrow, Dan Duryea<br />

WARNER BROS.<br />

OQSpencer's Mountain<br />

(118) ® P.. 265<br />

Henry Konda. Maureen O'Hara,<br />

James Mac.\rthur, Wally Cox,<br />

Donald Oisp, Mlmsy Fanner<br />

©PT 109 (140) ® D .266<br />

Cliff Robertson, Ty Hardin. James<br />

Gregory, Robert Gulp. Grant<br />

Williams<br />

©For Love or Money (108) C..6319<br />

Kirk Douglas, Mltzl GajTlor,<br />

©Rampage<br />

Robert Mlichum,<br />

(98) Ad.. 353<br />

MaittnelU,<br />

Blsa<br />

Gig Young. Thelma RItter<br />

Jack Hawkins<br />

©Mary, Mary (126) C. .354<br />

Debbie Reynolds, Barry Nelson<br />

Michael Rennle<br />

©Palm Springs Weekend<br />

(100) CD.. 355<br />

Troy Donahue, Connie Stevens<br />

©4 for Texas (115) D .<br />

.356<br />

Frank Sinatra. Dean Martin,<br />

Anita Eikberg, Ursula Andress<br />

The Man From Galveston<br />

(57) D..360<br />

Jeffrey Hunter. Preston Fosttr,<br />

Joanna Moore<br />

Dead Ringer (117) D..357<br />

Bette Davis, Karl Maiden<br />

©The Incredible Mr.<br />

Linnet (99) C. .359<br />

Don Knotts. Carole Coot. Jack<br />

Weston. Andrew Duggan<br />

Act One (110) D..362<br />

Jason Robards Hamilton.<br />

jr.. George<br />

Ell Wallach<br />

©Captain Newman, M.D CD..<br />

Gregory Peck, Tony Curtis,<br />

. . A Distant Trumpet D 365<br />

Ansle Dickinson<br />

Troy Donahue, Suzanne Pleshette,<br />

Diane McRnln, James Gregory<br />

Hide and Seek (..) D..6406<br />

f^irt Jurgens. Janet Munro<br />

The Raiders<br />

FBI Code 98<br />

Jack Kelly, Ray Danton, Andrew<br />

D.<br />

Dr.<br />

TInhert Oilp, Brian Keith.<br />

Dusgan<br />

Judi Meredith<br />

Robin and the Seven Hoods ..Com..<br />

Marnie<br />

Dr. Frank Sinatra, Dean Martta.<br />

Sammy Davis jr.<br />

rippl Hedren, Sean Cannery<br />

BOXOFFICE BookinGuide Feb. 10, 1964<br />

A. D. P.<br />

©Bullet for Billy the Kid<br />

(62) West.. Nov 63<br />

Steve Brodle<br />

APEX<br />

Hand Trap 63<br />

In the (90) Jul<br />

Elsa Daniel. Francisco Rabat<br />

ASTOR<br />

During One Night (84). .D. .<br />

Don Borisenko, Su.^an Hampshire<br />

Five Minutes to Live (80) Cr. .<br />

Johnny Ca.-nn, Mai Zetterllng<br />

JANUS<br />

Sparrows Can't Sing<br />

(93) C. .Jun63<br />

James Booth. Bartuni Wlnibor<br />

Heavens Above (117) C . . Jun 63<br />

Peter Sellers. Cecil Parker. Brock<br />

Peters<br />

The Face of War (105) Doc. Nov 63<br />

Just Once More (78) Melo.. Aug 63<br />

Lilli Bergman. Gosta Ekman<br />

Nurse on Wheels (86) C. Nov 63<br />

CROWN-INTERNATIONAL<br />

Terrified (81) Ac. Sep 63<br />

Rod Lauren, Tracy Olsen<br />

As Nature Intended (64) D . . Oct 63<br />

.lullet Pamela<br />

Mills,<br />

Green<br />

Ronald Lewis<br />

The Skydlvers (75) ..Adv.. Nov<br />

Maid for<br />

63<br />

Murder<br />

Kevin C^sey. Eric Toinlln<br />

(89) Com..Apr63<br />

Madmen of Mandoras<br />

Bob Monkhouse, Hattie Jacques<br />

(75) SF..Nov63 ©The Playboy of the Western<br />

Walter Stocker, Audrey Cain<br />

World (100) Com Dr,.Apr63<br />

Siobhan McKenna, Gary Raymond<br />

DAVIS DISTRIBUTORS<br />

©Passion Holiday<br />

JOSEPH BRENNER ASSOCIATES<br />

(75) Melo..Nov63<br />

Karate (80) Ad..<br />

Joel Holt.<br />

Chrkty<br />

Frank<br />

Foushee,<br />

Blaine<br />

Linda Hall<br />

EMERSON FILM ENTERPRISES<br />

LAKE ENTERPRISES<br />

There Is Still<br />

©The Room in Hell<br />

Kinfl's Musketeers<br />

(90)<br />

(96) Ac. Sus Dr. .Jul<br />

Jul 63<br />

63<br />

Barbara Valentin, Paul GiawloD<br />

Reba.stlan Chbot, Jeffrey Btone,<br />

Marina RertI<br />

LOPERT FILMS<br />

Monstrosity (65) Ho ..Sep 63 ©Tom Jones (131) C. Oct 63<br />

Erika Peters. Judy Btmber<br />

Albert Flrmey, Susannah<br />

©Muriel (115)<br />

Tork<br />

D. Nov 63<br />

©Buddha (134) D..Jan64<br />

Kojlnn Honga. Machiko Kyo<br />

©The Mouse on the Moon<br />

(82) Com.. Jim 63<br />

Margaret Rutherford. Terry-Ttiomas<br />

MACO FILM CORP.<br />

©Lafayette (110)<br />

(9 70 His Dr.. May 63<br />

Jack Hawkins. Orson Welles, Lllo<br />

Pulver, Edmund Purdoro<br />

MEDALLION<br />

©Cleopatra's Daughter<br />

(93) ® Ad.. Feb 63<br />

Debra Paget. B. Manni. Robert<br />

Alda<br />

Bomb for a Dictator<br />

(73) Ac. Feb 63<br />

Pierre Fre.^may. Michael Auclalr<br />

©Alone Against Rome (100) . . Dei: 63<br />

Rfvssana Podesta, Jeffries Lane<br />

©The Witch's Curse<br />

(78) (S> D.. Nov 63<br />

Kirk Morris. Helene Channel<br />

The Wastrel (84) D.. Nov 63<br />

Van Heflln, Ellie Lambcttl<br />

MOTION PICTURE INVESTORS<br />

The Checkered Flag (S3> . D. July 63<br />

Evelyn King. Ctarles 0. Marttn<br />

MPA FEATURE FILMS<br />

Four for the Morgue (84).. Ac<br />

Stacy Harris. I>oul3 Slrgo I<br />

NTD-SR<br />

Promises! Promises!<br />

(75) C. Oct 63<br />

J.i)7ie .Mansfield, Marie McDonald.<br />

PACEMAKER PICTURES<br />

©Fire in the Flesh<br />

(80) MeloDr.. Jul 63<br />

CUjiIlr.e Dupuls. Erno Crlsa<br />

PARADE RELEASING ORG.<br />

(j^Cavalry Command<br />

(84) Ad..0cl63<br />

John AgHf. lUchard Arlen. Myroo<br />

Ilealy<br />

©Ballad of a Gunfighter<br />

(84) Ad. Sep 63<br />

Marty Robhlns<br />

Drama 64<br />

Shell Shock (84) Jan<br />

Beach Dickerson. Carl Crow.<br />

Pamela Grey<br />

PROMINENT FILMS<br />

Macbeth (120) D.. Oct 63<br />

M;iurice Evans. Judith Anderson<br />

RIVIERA PRODUCTIONS<br />

©The Starfighlers (81) Jan 64<br />

ROYAL FILMS INT'L<br />

The Steppe (. .) Dr. .Oct 63<br />

Charles Vanel. Vlady<br />

Marina<br />

The Reluctant Saint (105).. CO..<br />

Ma.viraillan Schell, Klcardo Montalban<br />

of The Hunchback Rome<br />

(84) MeloDr.. Nov 63<br />

Gerald Blaln, Anna .Maria Ferrero<br />

©Love on a Pillow<br />

(102) re Dr.. Jan 64<br />

Brigitte Bardnt, Robert Hosseln<br />

SEVEN ARTS<br />

Small World of Sammy<br />

Lee (105) Aug 63<br />

Anthony Ne.\ley. Foster<br />

Jnlb<br />

©The Giant of Metropolis<br />

(92) Sc F Sep 63<br />

Gordon Mitchell. Bella Cortez<br />

©The Invincible Gladiator<br />

(96) Adv..S«p63<br />

Rlehird Harrison. Isabelle Corey<br />

SHAWN INTERNATIONAL<br />

Greenwich Village Story<br />

(95) D.. July S3<br />

Robert Hogan. Mellnda Plant<br />

Night Encounter<br />

(SO) War Dr. .Jan 64<br />

Marina Mady, Robert Hosseln<br />

TIMES FILM<br />

Violated Paradise<br />

(67) Doc..July63<br />

Narration: Tliomas L. Row, Paulette<br />

Girard<br />

Violent Midnight (90) Mys..May63<br />

Lee Phillips, Shepperd Strudwlek<br />

TOPAZ FILMS<br />

Atom Age Vampire (87) Ho. .Jun 63<br />

Albert Lupo. Susanne Loret<br />

©Battle of the Worlds<br />

(84) SF..Jun63<br />

Claude Rains. Bill (Tarter<br />

TRANSOCEAN FILMS<br />

Ordered to Love (82) . .Aug 63<br />

Maria Perschy. Harry Meyen<br />

TRANS-LUX<br />

The Burning Court (102) . . . Aug 63<br />

Nadja Tiller, Jean-Claude Brlaly<br />

ULTRA PICTURES<br />

©Two Nights With Cleopatra<br />

(..) ® Com.. Jun 63<br />

Sophia Loren, .\lberto Sordl,<br />

Ettore Mannl<br />

Love on the Riviera<br />

(..) Com Dr. .Aug 63<br />

Marcello Mastrolanni, Alberto SortU,<br />

Mlchele Morgan<br />

A Day in Court<br />

(70) Ep-Com May 63<br />

Sophia Loren, .\lberto Sordl.<br />

Walter Chiarl<br />

UMPO<br />

Double Deception<br />

(101) My. Jul 63<br />

.Incques RIberolles, Alice Kessler,<br />

Ellen<br />

Kessler<br />

UNION<br />

The Break (80) Adv..S«p63<br />

Tony Britton, William Lucas<br />

The Playgirl and the War<br />

Minister (90) . Comedy. . Nov 63<br />

Ian Carmlchael. Joan Oeenwood<br />

The Laugh Makers (SO) Com.. Nov 63<br />

Bins Crosby, Bob Hope<br />

The Sound of<br />

Laughter (75) Dec 63<br />

All Star Comedy<br />

WESTFIELD PRODUCTIONS<br />

©Playgirls International<br />

(71) 0oc..0ec63<br />

Betty Andrews, Eileen Traynor<br />

WOOLNER BROS,<br />

©Haunted World (89)


'<br />

v:.;Vi<br />

.<br />

.<br />

Jean<br />

Helen<br />

.Oiiibl<br />

YumeJI<br />

Ijirlssa<br />

Hand In t<br />

(Antfl).<br />

ItiUI<br />

FOREIGN LANGUAGE<br />

Ciske the Rat (8!<br />

Ili.ikrns) . .nick<br />

Kces Brusn<br />

Stray Dog 9-30-63<br />

TiUa."^! Shtmura<br />

(Toho) . Toshlro Mlfune,<br />

FOREIGN<br />

FEATURE<br />

LANGUAGE<br />

REVIEWS<br />

I<br />

A Stranger Knocks (81).. 4-22-63<br />

iTr.ins-Lui) . .BImllie<br />

Fedcfplel<br />

Young Love (80) 3-25-63<br />

( Enrlu.'iln' Int'l) . .Peler Weckslrom,<br />

Us Isti<br />

Army Game. The (87) 5-27-63<br />

(SHI . C. (le Tllllore, Blcetliarrlor<br />

Candide (90) 2-18-63<br />

(lillon) . .Je.in Pierre Cassd.<br />

I';e.-re Rniiscur, DllllU lATl.<br />

.Ntdia Graj<br />

Cross of the Living (90) . . 4-22-63<br />

(Cirl)— Kirl Boohm. Pascale Petit<br />

Devil and the Ten Commandments,<br />

The (120) 12-23-63<br />

(Union) ..Main Delon, Danielle<br />

llarrlcLU<br />

Julie the Redhead (96) .. 12-23-63<br />

(Stijun Infl) . .Pascile Petit.<br />

Maniol<br />

Gelln<br />

Li Pouoee (90) 11-11-63<br />

(Lionel) .^blgnlew CytKiUH,<br />

Sonne Teal<br />

Lola (90) 12- 3-62<br />

(Fllms-ArouiKl-lhe-World) .<br />

.\ntjuk MmK, .Marc Michel, Jacques<br />

Ilarden<br />

Long Absence. The (85) ..12-24-62<br />

illskim) .Mlda Valll, Oeorges<br />

Wil-on<br />

Loire at Twenty (113) 4- 8-63<br />

(Jinbivsy)<br />

.<br />

Jean-Pierre Leaad,<br />

Elewiora Bnisl Drapi, Chrlatlan<br />

I>oenner<br />

OlJxers of Teruel (90) 3-11-63<br />

(Confl) l.iidniUla Tcherljia<br />

Marriage of Figaro.<br />

The (105) 8-12-63<br />

(Inlonl Jean Mat. MkheUne<br />

Rmidet<br />

My Life to Li»e (85) 12- 2-63<br />

(I'nion) Anna Karlna.<br />

Stntr Bebbot<br />

Naked Autumn (98) .<br />

O. 1- 6-64<br />

d-MPri) Blmone Blmoret.<br />

Il'vlnalrl Kerman, Alexandra<br />

Rte«art<br />

Paris Belongs to Us (140) .<br />

. 1-14-63<br />

(M'-rlni) II. 8rhn


Opinions on Current Productions<br />

^EATURE REVIEWS<br />

Symbol Q denotes color; ® Cin«nioScope; (S) VlstoVision; ® Tcchniromo; g) other arKsmorphic processes. For story synopsis on each picture.<br />

SnoMMi<br />

I**<br />

WFelH<br />

-OSS<br />

Ti»^<br />

Seven Days in May<br />

Ratio:<br />

1.S5-1<br />

Paramount (6313) 118 Minutes Rel. Feb. '64<br />

This is a tense, exciting and provocative dramatization<br />

of tlie problems which our nation would face in a simulated<br />

takeover by a group of the military hierarchy, who<br />

might move in the manner of foreign revolutionary<br />

coups. Based on the best-selling novel by Fletcher Knebel ^^g,<br />

and Charles W. Bailey II, the picturization is powerful Lither)<br />

and a sure-fire blockbuster. Following on the heels of ^w•<br />

the assassination of President Kennedy, the film has an<br />

"It Could Happen Here" format, dealing with dangers<br />

to our Presidents. The worldwide emotional interest in<br />

the President of this country should help pack audiences<br />

into theatres everywhere. Several of the performances<br />

are of Academy Award caliber: Burt Lancaster for his<br />

brilliant role as General Scott, Edmond O'Brien for his<br />

hard-drinking southern Senator Clark, and perhaps,<br />

Fredric March, as the idealistic but uncanny President,<br />

and Kirk Douglas, as the colonel who uncovers the plot<br />

to overthrow the U.S. government. And Ava Gardner<br />

adds beauty and incidental romantic appeal. The blockbuster<br />

was produced in top-drawer style by Edward Lewis,<br />

from an excellent script by Rod Serling, superbly directed<br />

by John Frankenheimer.<br />

Burt Lancaster, Kirk Douglas, Fredric March, Ava<br />

Gardner, Edmond O'Brien, Martin Balsam.<br />

Dark Purpose<br />

Ratio: Romantic Drama<br />

1.85-1 O<br />

Universal (6403) 97 Minutes Rel. Feb. '64<br />

An international name cast, including Italy's Rossano<br />

Brazzi, Britain's George Sanders and France's Micheline<br />

Presle, in addition to America's Shirley Jones, photographed<br />

in Technicolor against Italian Riviera locations,<br />

add lush production gloss to a typical pulp magazine plot,<br />

are enough to insure strong grosses generally for this<br />

Galatea Lyre-Brazzi-Barclay-Hayutin picture produced<br />

by Steve Barclay. Women patrons will be most intrigued<br />

by the handsome Brazzi and the Balestra gowns worn by<br />

Shirley and Micheline, and there is enough mystery and<br />

suspense in the David P. Harmon screenplay, based on the<br />

novel by Doris Hume Kilburn. to satisfy the male segment<br />

of the audience. Director George Marshall does a<br />

creditable job and develops mounting tension in the<br />

climactic melodramatic moments. Brazzi is ideally cast ^^^^<br />

as a romantic lead who gradually reveals his villainous Men<br />

nature and Sanders gives one of his customary suave ^i^^<br />

portrayals. Miss Jones and the sophisticated Miss Presle<br />

are attractive and capable, while Georgia Moll captures<br />

the feminine acting honors as Brazzi's amnesic young<br />

wife whom he tries to keep hidden. But the picture's real<br />

star is the magnificent camera work by Gabor Pogany.<br />

The theme music, "Ravello," by Paul Baron, is melodious.<br />

Shirley Jones, Rossano Brazzi, Micheline Presle,<br />

George Sanders, Georgia Moll, Charles Fawcett.<br />

An Aiiair of the Skin<br />

Ratio:<br />

1.85-1<br />

Drama<br />

Zenith International 102 Minutes Rel. Jan. '64<br />

Ben Maddow, who produced, directed and wrote an<br />

outstanding documentary film, "The Savage Eye" in 1959,<br />

performs the same three chores for this tale of five<br />

mixed-up, free-loving sophisticated New Yorkers—but<br />

with far less dramatic effect. With Viveca Lindfors and<br />

Kevin McCarthy, familiar screen names, and stage players<br />

Lee Grant, Herbert Berghof and that fine Negro<br />

actress Diana Sands playing the quintet, the picture<br />

should do well enough at the art spots, but will have scant<br />

appeal to general audiences. For, in addition to a few<br />

startling and reahstic bedroom scenes, similar to those in<br />

French films, Maddow 's script is excessively talky as the<br />

chief characters discuss sex. illicit relationships and even<br />

suicide, and includes a distasteful scene in which the<br />

Negro girl moans and sighs as if she were in sexual<br />

rapture—just to shock her mother. Obviously, the picture<br />

is for adults only. The acting is uniformly excellent,<br />

with Miss Lindfors, as an aging fashion model, Berghof,<br />

as her passionless middle-aged lover, and Miss Sands, as<br />

the young Negro photographer outstanding, and Mc-<br />

Carthy and Lee Grant playing the more dramatic roles of<br />

a cheating husband and his loyal wife. Helen Levitt was<br />

coproducer.<br />

Viveca Lindfors, Kevin McCarthy, Lee Grant, Herbert<br />

Berghof, Diana Sands, Nancy Malone, Osceola Archer.<br />

[<br />

A Global Aiiau<br />

Ratio:<br />

1.85-1<br />

MGM (416) 84 Minutes Rel. Feb. '64<br />

This delightful comedy starring Bob Hope and several<br />

beautiful girls, has dignified officials of the UN playing<br />

straight-faced roles in sheerly ridiculous episodes. The<br />

viewer suspects that Bob Hope isn't really kidding, and is<br />

using the story as a vehicle to get across a serious message:<br />

The children of the world are everybody's problem.<br />

If so, more power to all concerned for doing it so well. A<br />

Seven Arts production, produced by Hall Bartlett. it has<br />

boxoffice appeal with the magic names of Hope and such<br />

beauties as Michele Mercier, Lilo Pulver, Elga Andersen,<br />

Miiko Taka and many more. The fast-moving comedy,<br />

with its impressive cast, has the UN as background for<br />

much of the action. For the thousands who have never<br />

been there, this is an asset for the exhibitor to exploit.<br />

Theme music by Dominic Frontiere is exceptionally good<br />

and Vic Dana's vocal recording, released in January,<br />

should be profitable promotion. Jack Arnold directed the<br />

screenplay, written by Arthur Marx, Bob Fisher and<br />

Charles Lederer from a story by Eugene Vale.<br />

Bob Hope, Lilo Pulver, Michele Mercier, Elga Andersen,<br />

Yvonne DeCarlo, Miiko Taka, Robert SterUng.<br />

A Yank in Viet-Nam<br />

Ratio:<br />

1.85-1<br />

Adventure-Action<br />

AUied Artists (6402) 80 Minutes Rel. Feb. '64<br />

Any film with the newsworthy Viet-Nam in the main<br />

title will attract attention, and a good concentration of<br />

selling the locale will make this conventionally concocted<br />

low-budget action film into a money-maker in action<br />

spots. Wray Davis and Marshall Thompson built up<br />

production values with the assistance of the U.S. Air<br />

Force group in Viet-Nam. who supplied helicopters right<br />

up to the front line of the warfare. Producer and directors<br />

were sometimes within somrds of real fighting in<br />

the jungle war. The Viet-Namese government lent an air<br />

of authenticity with the loan of a company of paratroopers<br />

making their jumps. Thompson, who directed<br />

and played a U. S. Marine major, captured by the Viet<br />

Cong rebels, is the only recognizable selling name. He is<br />

well supported by local actors. The story line is similar<br />

to the formula western. Enrique Magalona, leader of the<br />

small troop of guerillas, is an intrepid warrior untU the<br />

end of the picture. The film is more predictable than the<br />

locale where it was shot, for Thompson battles Magalona<br />

over beautiful Kieu Chinh. although in enemy country,<br />

and the film, naturally, ends on the proper note when the<br />

paratroopers fill the sky and beat off the enemy.<br />

Marshall Thompson, Enrique Magalona, Mario Barri,<br />

Kieu Chinh, Hoang Vinh Loc, My Tin, Pham Phuoc Chi.<br />

The Witch's Curse<br />

Medallion Pictures<br />

78 Minutes<br />

Ratio: Symbolic Horror<br />

1.85-1 ©<br />

Rel. Dec. '63<br />

This Palisade International presentation, based on the<br />

book, "Machiste in Hell," should intrigue and entice a<br />

vast segment of adult movie-goers with a pronounced<br />

predilection for the unusual in symbolic horror entertainment.<br />

Although the principal players—Kirk Morris,<br />

as the legendary Machiste of tremendous physical<br />

stamina and intellect, and Helene Chanel—mean notliing,<br />

per se, to American audiences, the basic story concept is<br />

unusual enough to justify commentary by the critical<br />

fraternity and therein lies the picture's prime potential.<br />

A witch's curse on a remote Scottish village leads to<br />

summoning, two decades later, of the aforementioned<br />

Machiste to wrest salvation for the alleged woman-ofmystery's<br />

granddaughter and bridegroom. The feat,<br />

inevitably, leads to encounters in the dark, dank vastness<br />

of hell, Machiste topping obstacles thi-ough power and<br />

purity of purpose. The witch, finally caught up with,<br />

rescinds the spell. The audience accustomed to such<br />

goings-on should be the film's best word-of-mouth<br />

recommendation. Acting is supplementary to story premise.<br />

Morris is a personably handsome hulk of leading<br />

man. conveying predictably firm resolve. Miss Chanel<br />

is appealingly feminine.<br />

Kirk Morris, Helene Chanel.<br />

JL<br />

The reviews on these pages moy be filed for future reference in ony of the following woys: (1) in ony rtondard<br />

l009«-leaf binder; individually, by company, in ony ston dord 3x5 cord index file; or (3) the BOXOFFICE in PICTURE<br />

*^'^t:;''"f<br />

sheets,<br />

may be obtained from Associated Publications, 825 Van Brunt Blvd., Konsos City 24, Mo., for $1.50, paid.<br />

GUIDE three-ring,<br />

(2)<br />

pocket-size binder. The latter, including o year's supply of booking and daily business record<br />

postage<br />

2800 BOXOFFICE BookinGuide Feb. 10, 1964 2799


. . . Every<br />

dinner<br />

. . Motherhood<br />

. . The<br />

. . Produced<br />

. . The<br />

-EATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs<br />

THE STORY<br />

"A Global Affair" (MGM)<br />

A beautiful girl guide Michelc Mcrcier, finds an<br />

abandoned baby in the United Nations building. The<br />

security guaid passes the responsibility on to Bob Hope,<br />

whose impassioned pleas for a good life for every child,<br />

delivered on his radio program, prompted the mother to<br />

leave the baby. Hope, a bachelor, reluctantly takes the<br />

infant home in a pet-carrier to avoid recriminations of<br />

his landlord, a dog-lover. Bob's neighbor, Robert Sterling.<br />

sees in the baby a great opportunity to recruit beautiful<br />

UN employes to assist as baby sitters. He's right ! In<br />

droves, inspired by "maternal" instinct, they come to the<br />

apartment and end up in a gay party. In the meantime,<br />

officials at the UN convince Hope he should keep the<br />

child until suitable parents, in a suitable country, are<br />

decided upon for the prized infant, now claimed by 111<br />

nations. A solution, pleasing to all. sees Hope and Mercier<br />

planning to marry and raise their global foundling.<br />

EXPLOITIPS:<br />

A baby show to find Miss Global Girl is ideal promotion<br />

here. Restaurants can feature any one of the foreign<br />

dishes mentioned in the picture. Theatre ticket and<br />

"foreign " tieup logical here. Any European-<br />

American group in the area could be invited.<br />

CATCHLINES:<br />

Hope on the Road to Paternity . . . Bob Has the Global<br />

Girls in a Spin . Was Never Like This<br />

Mother Knows Best.<br />

THE STORY:<br />

"A Y'ank in Viet-Nam" (AA)<br />

American Marine Major Benson (Marshall Thompson)<br />

is taken prisoner by the communist Viet Cong when his<br />

helicopter is shot down. The rebels attack a hospital and<br />

the resident doctor is captured. His wife is murdered.<br />

Enrique Magalona. leader of a band of guerillas, in love<br />

with the doctor's daughter. Kieu Chinh. sets out to rescue<br />

him. In the course of following the trail they inin into<br />

Cong soldiers and are able to rescue the major, who joins<br />

them. To complicate matters he falls for Miss Chinh.<br />

Later, he battles it out with Magalona while the enemy<br />

surrounds them. They find the doctor's whereabouts, and<br />

in the midst of heavy fighting rescue him. Magalona is<br />

killed just as a paratrooper battalion arrives to save the<br />

group—only to find the major, the doctor and his daughter<br />

the only sui-vivors.<br />

EXPLOITIPS:<br />

Almo.st every 15 minutes radio, television and newspapers<br />

carry stories on the war in 'Viet-Nam. Exploitation<br />

of this film, shot on location in the war-torn country,<br />

as an authentic document of American problems in this<br />

area and use of the film to raise money for the Red Cross,<br />

American Legion posts, will focus attention on the showing.<br />

Follow all official U.S. sources for tieins.<br />

CATCHLINES:<br />

For the First Time in Real Battle Locations in Viet-<br />

Nam 'Where We Are Losing Men Every Day, You May See<br />

the Conditions They Must Face.<br />

Ins,<br />

THE STORY:<br />

"Seven Days in May" (Para)<br />

A Marine colonel. Kirk Douglas, learns of a special test<br />

alert and mobilization being planned by some top Washington<br />

military brass. With Congress in recess and the<br />

vice-president in Europe. Douglas pieces together a plot<br />

in which an attempt will be made to seize the president<br />

and set up a military junta. Further investigation reveals<br />

that General Scott (Burt Lancaster), thinks our<br />

foreign policy disastrous. With supreme ego, he feels<br />

he will be accepted in this un-American gesture of military<br />

takeover. Douglas uncovers the plot to Fredric<br />

March, the president. He sends his five top advisers on<br />

secret missions all over the world to check the seriousness<br />

of the situation. Douglas is helped by Lancaster's<br />

ex-mistress, Ava Gardner. The trap is set for the general<br />

and his accomplices and. with a quick succession of<br />

events, including the capture of a senator by the junta<br />

and the killing of one of the emissaries of the president,<br />

the revolt is crushed. The president goes on the air in<br />

a speech to the unsuspecting people of the nation.<br />

EXPLOITIPS:<br />

In addition to the best-selling novel, for which bookshop<br />

displays should be arranged, stress the stars.<br />

CATCHLINES:<br />

The Astounding Story of an Astounding Military Plot<br />

to Take Over These United States . Seven Vital<br />

Days Which Might Mean the Overthrow of the United<br />

States Government.<br />

THE STORY: "Dark Purpose" (Univ)<br />

George Sanders, buyer of antiques, arrives in Italy with<br />

his secretary. Shirley Jones, and is taken to a magnificent<br />

villa owned by Rossano Brazzi. While aiding Sanders to<br />

appraise Brazzi's art treasures, Shirley accidentally encounters<br />

Georgia Moll, a vague young girl whom Brazzi<br />

claims is his daughter, a victim of an amnesia attack.<br />

Shirley and Brazzi fall in love, which arouses the insane<br />

jealousy of Georgia. Later, Georgia's memory returns<br />

and she tells Shirley that Brazzi is her husband, not her<br />

father, and that he has been using her family's money to<br />

buy art treasures. Shirley is shocked by this news and,<br />

the next morning, Georgia's body is found at the bottom<br />

of a cliff. The police believe she was a suicide, until<br />

Shirley finds one of Brazzi's cufflinks near the scene of<br />

the crime. When Brazzi learns this, he tries to reason<br />

with Shirley and then scuffles with her. Meanwhile.<br />

Sanders, having learned the truth, returns to the villa in<br />

time to see Brazzi fall and hit his head on a marble<br />

fountain. Sanders leaves on another antique-hunting<br />

trip, but Shirley turns down another possible romance.<br />

EXPLOITIPS:<br />

For the ladies, play up the romantic Rossano Brazzi,<br />

Shirley Jones and Micheline Presle. Travel agencies will<br />

cooperate with beautiful posters of Italy.<br />

CATCHLINES:<br />

A Story of Suspense and Romance Filmed Against<br />

Italian Backgrounds of Incomparable Beauty.<br />

THE STORY: "The Witch's Curse" (Medallion)<br />

Early in the 17th century in Scotland, a woman condemned<br />

to the stake as a witch, casts a spell on a village.<br />

Two decades later, her granddaughter and bridegroom<br />

occupy her old castle. When the villagers see the light.<br />

they are certain the witch has returned. They storm the<br />

castle, imprisoning the young bride. Seeking help, the<br />

bridegroom finds aid in per.son of the legendary Machiste,<br />

a man of great power and personal strength. Only way<br />

to save the girl—and the village—is to find the witch in<br />

Hell, asking her to remove the curse. Machiste uproots<br />

a huge tree from which he lowers himself into<br />

the burning depths of the underworld. The witchj<br />

rescinds her .spell: the village and the young bride are<br />

saved.<br />

EXPLOITIPS:<br />

Conduct .stage ceremony featuring local strong men<br />

In physical feats opening night of your engagement. Ask<br />

columnists and the like to dlscu-ss past pictures in this<br />

genre.<br />

CATCHLINES:<br />

A Witch's Cur.sc—Casting a Spell on This Remote<br />

Village! . . . From the Depths of Hell—A Curse! Shattering!<br />

Shocking! . Legendary Machiste—Into ^ ,<br />

the Depths of Hell, Seeking to End the Witch's Curse! i.,»h,)<br />

THE STORY: "An Affair of the Skin" (Zenith)<br />

While his dress-shop owner wife. Lee Grant, is away.<br />

Kevin McCarthy, who feels frustrated working in the<br />

shop, goes on an all-night drinking party with his<br />

bachelor friend. Herbert Berghof. and the latter's longtime<br />

fiancee. Viveca Lindfors. Realizing that McCarthy<br />

is interested in Viveca. Berghof arranges a meeting with<br />

Diana Sands, a young Negro photographer, who has<br />

scant time for men. McCarthy still pursues Viveca and<br />

she finally gives in to him. When they sleep together.<br />

McCarthy finds himself impotent. When Lee returns,<br />

she quarrels with Kevin and he again stalks out. Mc-<br />

Carthy writes two notes, one to his wife, the other to<br />

Viveca. but he puts each in the envelope intended for<br />

the other. The mixup causes Viveca to accept Berghofs<br />

proposal of marriage and Lee to .slash her wrists. Tlie<br />

attempted suicide leads to a reconciliation—of sorts.<br />

EXPLOITIPS:<br />

Interest class jjatrons by playing up Viveca Lindfors.<br />

who has recently starred in tlie film. "No Exit." and<br />

McCarthy, currently featured in "The Prize." as well as<br />

the Negro actress. Diana Sands, who .scored in both the<br />

stage and film version of "A Raisin in the Sun."<br />

CATCHLINES:<br />

A Story About Five Individual.s—Each Seeking Love in<br />

His Own Way . and Directed by Ben Madoinwii<br />

dow, WI;o Made the Brilliant "The Savage Eye."<br />

BOXOFFICr. BookiiiGuidc Feb. 10, 1964


iQeferences.<br />

1<br />

P<br />

I<br />

'<br />

less<br />

l^S: 20c per word, minimum $2.00, cash with copy. Four consecutive insertions for price<br />

ee. CLOSING DATE: Monday noon preceding publication date. Send copy and<br />

nswers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •<br />

HELP WANTED<br />

Pin Berienced, aggressive, promotionicd<br />

manager wanted tor drive-in lo-<br />

It; in lower Delaware. Year round em-<br />

^'^j*<br />

oienl and long-term career with estab-<br />

^iit-<br />

•>£ ;' lb circuit. Send full details, experience<br />

r" All replies strictly coniiirtl.<br />

Boxoilice. 9794.<br />

'?•'"<br />

P:»diomst and general utility man. To<br />

3tin\o all phases of 800 seat convenm<br />

and 400 car drive-in operation,<br />

a sola. Send complete resume, photo,<br />

Ic requirements, to <strong>Boxoffice</strong>, 9803.<br />

h>ctionist wanted tor Eastern Carolina.<br />

11' r lull particulars, background,<br />

ie'ices, and salary desired to <strong>Boxoffice</strong>,<br />

IC<br />

OiJ-In Managers! Young aggressive<br />

t)> en with exploitation ability. State<br />

pt?nce, references, enclose recent<br />

ee' <strong>Boxoffice</strong>, 9816.<br />

Mi'iger, experienced, wanted for drivels<br />

'ted in Western Massachusetts. All<br />

r! strictly confidential. <strong>Boxoffice</strong>, 9815.<br />

II ed: First run drive-in theatre manle:<br />

Trenton, New Jersey area. Top<br />

13 immediate year 'round employ-<br />

'n exploitation, advertising, mainten-<br />

-.' Reply: Northeastern Theatre Mani-<br />

Corp., 251 No 13th St., Philadel-<br />

It<br />

;3 Penno, Phone: LO 3-5827<br />

Ex -ienced young, aggressive show-<br />

I.'. midwest. Year 'round, exploitari.<br />

jintenance. Send complete informa-<br />

' hoto, salary requirements, referee<br />

Strictly confidential. <strong>Boxoffice</strong>, 9819.<br />

promotion-minded manager<br />

-'•<br />

Lawn Drive, Teaneck, New Jersey,<br />

MISCELLANEOUS<br />

]^ R STAMPS! Direct from mfg. Guar-<br />

°= ?" '"^- Check or C.O.D. Send<br />

3^y. RRSCO,, 611 Sunset Dr., Inde-<br />

'"'«!, Mo., 64050,<br />

*nCE :: February 10, 1964<br />

GENERAL EQUIPMENT NEW<br />

Anamorphics, Hilux vals, $175.00, Walter<br />

Futter ultra panatar $190.00, super<br />

panatar, $150 00. New Japanese $250.00.<br />

New, series 3, 2 and 225 local length<br />

$100.00. Century booth complete. XL booth<br />

complete. Write for prices, etc.: 122C E.<br />

7th St., Charlotte, N, Carolina,<br />

GENERAL EQUIPMENT USED<br />

For sale cheap. Walker screen, size 15<br />

by 33', Can be used tor CinemoScope or<br />

any size, practically new. Contact: Joe<br />

Shagrin, Foster Theatre, Younqstown<br />

Ohio.<br />

Top volues! Bell Howell suprex 16mm<br />

arc projector, complete, reconditioned,<br />

$795 00; 80 ampere rectifiers, reconditioned,<br />

$345 00 pair; Hilux 'Vol anamorphics<br />

$235 00 STAR CINEMA SUPPLY, 621 West<br />

55th St., New York 10019.<br />

oiot in first letter. Oklahoma territory,<br />

i lalies strictly confidential. <strong>Boxoffice</strong>,<br />

Simplex E-7 & BoUcmtyne mechanisms.<br />

W. E. soundheads with 5 point bases<br />

& amplilier. Strong mogul & Simplex lamphouses<br />

& rectiliers. Priced to sell. LOU<br />

uthern Wisconsin. Good city scho<<br />

lurches, good business, ideal fan<br />

up. income from rented b<br />

fiop. Buy the equipment, baranci<br />

erms. <strong>Boxoffice</strong>. 9824.<br />

Drive-In Theatres,<br />

Dcfkota farming are<br />

Minnesota resort are<br />

A. C. Bean<br />

Northern North<br />

le m Northern<br />

r details write<br />

Dak.<br />

Beautiful theatre, Florida coastal town<br />

7,500 population, ideal retirement or family<br />

operation. Equipment $9,500 cash, only<br />

building base or terms. P.O Box 390,<br />

Clearwater, Fla.<br />

THEATRES WANTED<br />

Wanted to Buy or Lease: Indoor theatre<br />

m metropolitan areas, population at<br />

least 75.000. Contact William Berger,<br />

Metropole Hotel, Cincinnati, Ohio.<br />

Wanted to Buy or Leose: Indoor theatre<br />

Metropolitan area. Population at least<br />

1<br />

00,000 Contact Harry Wald. 506 St.<br />

:harles St., St, Louis, Mo.<br />

Will lease or operate for fee or percentage,<br />

resort located theatres, Amusements,<br />

lodging or shops. Top personnel. <strong>Boxoffice</strong>,<br />

9811,<br />

PICTURE PROMOTION<br />

GREEK HLMS LEASING<br />

Greek Motion Pictures leasing in Canada<br />

and the United States, All inquiries<br />

treated coniidentiolly. Write or phone<br />

"Elektra Theatre," 362 College St., Toronto,<br />

Ont,, Canada, 9234276.<br />

STILLS<br />

One Million Motion Picture Stills lor<br />

sale. Star heads and scene stills Irom<br />

the silent pictures to current releases.<br />

Will sacrifice. Write to: Bram Studios,<br />

630 9th Avenue, New York 36, New York.<br />

THEATRE SEATING<br />

Specialists in rebuilding chairs. Best<br />

workmanship, reasonable prices. Have<br />

men, will travel. Rebuilt theatre chairs ior<br />

sole. Neva Burn Products Corp., 262 South<br />

St., N.Y.C.<br />

For sale: 400 car drive-in theatre, 30<br />

miles south of Pittsburgh. Write: R. D. No. CHAIRS REBUILT ANYWHEREl Expert<br />

2, Box 206, Brov/nsville, Penna.<br />

worKmanship, personal service, finest materials.<br />

AfiTHUR JUDGE. 2100 E. Newton<br />

Ave., Milwaukee, Wisconsin.<br />

For salel 650, late current model American<br />

Bodilorm theatre chairs. Clean, No. 5<br />

slope to level. Call— write: Service Seating,<br />

1525 W. Edsel Ford, Detroit 8, Mich.<br />

Tyler 8-9481, Texas 4-2738. Seat upholstering,<br />

neat, fast, reasonable. Sewed covers,<br />

all sizes, all colors. Mid-east region.<br />

BUSINESS STIMULATORS<br />

games available.<br />

Gomes Co., 106<br />

N Y.<br />

on J4.50 M cords. Other<br />

on, oil screen Novelty<br />

Rogers Ave,, Brooklyn,<br />

Build attendance vrith real Hawaiian<br />

cvchids. Few cents each. Write Flowers of<br />

Hawaii, 670 S. Lafayette Place, Los Angeles<br />

5, Calif.<br />

Bingo Cards. Die cut 1, 75-500 combinations.<br />

1, 100-200 combinations. Can be used<br />

for ICENO, $4,50 per M. Premium Products,<br />

339 West 44th St.. New York 36, N, Y.<br />

PARALYZING EYESl Surefire attendance<br />

builders "Children of the Damned". Inexpensive,<br />

send 25c stamps for sclmples.<br />

Box 248, Pulaski, Wisconsin.<br />

SNO-CONE MACHINES<br />

Rent a nationally loiown SNO-CONE<br />

and slush machine for only $75 00 a year<br />

Con apply to purchase. National Service<br />

Co,, P,0, Box 2573, Baltimore, Md .<br />

21215<br />

POPCORN MACHINES<br />

Brand nov? counter model, all electric.<br />

Capacity, hundred portions per hour,<br />

$199.00. Replacement kettles all machines<br />

120 S Hoisted, Chicago 6, 111.<br />

SOUND PROIECTION<br />

MAINTENANCE MANUAL &<br />

MONTHLY SERVICE BULLETINS<br />

TROUT'S SOUND AND PROrECTION<br />

LOOSE-LEAF Service Manual and Monthly<br />

Service Bulletins. "How" to keep your<br />

equipment in good running condition;<br />

"How" to repair projectors, ore lamps<br />

and keep in tip-top running condition.<br />

"How" to easily service Sound Equipment;<br />

Sound heads, ompliliers and speakers.<br />

Data on 16, 35 and 70mm, Data on Xenon<br />

lamps and new transistor sound systems<br />

"Simplified Course on servicing Sound<br />

Systems for Theatres," each month. Used<br />

by leading theatres as a guide for<br />

Better Sound and Projection, For EX-<br />

HIBITORS and PROJECTIONISTS, Edited<br />

by Wesley Trout, Technical Editor, Modern<br />

Theatre 13 years! Manual and MONTHLY<br />

SERVICE BULLETINS for one year, only<br />

$7 95 Cash, Check or P.O. No CODs,<br />

Canada $8,50 WESLEY TROUT, Publisher,<br />

Box 575, ENID, OKLAHOMA—ZIP-73701<br />

ANTI-THEFT<br />

SPEAKER-HEATER PROTECTION<br />

ANTI-THEFT SPEAKER CABLE PRICE RE-<br />

DUCED! Protect your speakers-heaters for<br />

than 75c per unit! Complete satisfacion<br />

reported by chains and exhibitors.<br />

Write: Speaker Security Company, 1650<br />

Willow, Hoboken, N.I.


n<br />

f^i: 'r"^^Tm^,^'^m-'w^<br />

Rome wasn't built in a day ! Nor are sharp, crisp prints produced in a inurry. That's why<br />

it pays to give your print maker time to do the job right. Otherwise, you're wasting precious<br />

finished negative. In fact, to play safe— GO EASTMAN all the way— negative and print-stock.<br />

And, finally: For the purchase of film, service and technical queries — production, processing,<br />

and pro)ection — write or phone: Motion Picture Products Sales Department,<br />

EASTMAN KODAK COMPANY, Rochester, N.Y. 14650, or the regional sales divisions,<br />

200 Park Avenue, New York, NY.: 130 East Randolph Drive.<br />

Chicago, III.; 6706 Santa Monica Boulevard, Hollywood. Calif.

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