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FEBRUARY 10, 1964<br />
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VVj>af K 'Marts<br />
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who is pla/if)tf ^ '^<br />
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fItK rollicking liif<br />
in ifc pre-release<br />
engagewenfc<br />
throughout Florida<br />
where _<br />
box<br />
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office<br />
sur>$hw<br />
everywhere<br />
gocit Hudson<br />
fau/a Prentissi<br />
Directed<br />
UN/VERSAL<br />
cry sruD/os<br />
•Just asfi<br />
production<br />
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Tl NATIONAL FILM WEEKLY<br />
'ilished in Nine Sectional Editions<br />
'BEN<br />
SHLYEN<br />
El or-in-Chief and Publisher<br />
K^LD M. MERSEREAU, Associate<br />
Publisher & General Monoger<br />
|)E; SHLYEN Manoging Editor<br />
IhIH FRAZE Field Editor<br />
fl. THATCHER Equipment Editor<br />
Ml\S 5CHL0ZMAN Business Mgr.<br />
Pu' ation Offices: 825 Van Brunt Blvd.<br />
&ii Clly 24, Mo. Jesse Shlyen, Manigi<br />
Editor: Morris Scholzman. Business<br />
Maer; Hugh Fraze, Field Editor: 1. L.<br />
n«ier, Editor The Modern Tlleatre<br />
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Mljus: Fred Ucslreicher, 52^4 W.<br />
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)CT : Bruce MarshaU, 2881 S. Cherry<br />
)es olnes: I'at Cooney, 2727 49th St.<br />
let,: 11. F. lieves, 906 Fox Theatre<br />
I;., ffOoduard 2-1144.<br />
larrd: AUen M. Widem, CH 9-8211.<br />
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S<br />
tejirlcans: Mrs. Jack Aiislet, 2208W.<br />
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Iklim City: Sam Brunk, 3416 N.<br />
> Inla.<br />
jji: Irving Baker, 5108 Izard St.<br />
nl Iphla: Al Ziiravvski, The Bulletin.<br />
Klirgli: Jean-<br />
K. F. Klingensmllh,<br />
/<br />
ffllkhisburg.<br />
516<br />
412-241-2809.<br />
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Ida Ave., N. W. DUpont 7-0892.<br />
Canada<br />
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in: 43 Waterloo, Sam Babb.<br />
"fli. 2675 Bayvlew Ave., Wlllowdale,<br />
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"Jver: 411 Lyric Tlieatre Bldg. 751<br />
' iville St.. Jack Droy.<br />
'ilier Audit Bureau of Circulations<br />
"''^*'>''<br />
- !!;
ii<br />
FROM RUSSI<br />
Incredible News:<br />
i<br />
?c<br />
1. FROM RUSSIAWITH LOVE was not only<br />
the most successful film released in<br />
Britain during the year (1963) but<br />
the most successful film in any year:'<br />
—Films & Filming Magazine (annual survey)<br />
2. In the first 20 situations out of London, 20 new all-time<br />
records were established for opening day business, first<br />
weeks' gi'osses and total grosses for full runs.<br />
3. The first film ever to play concurrently in 4 theatres in<br />
''Downtown" London.<br />
4. And from all points of the globe: Johannesburg, South<br />
Africa— already 71% ahead of 'Dr. No'; Copenhagen, Denmark—already<br />
89% ahead of 'Dr. No'; Beirut, Lebanon—<br />
already 272% ahead of 'Dr. No', .,and these engagements<br />
are still running!<br />
Secret<br />
A^ent<br />
007^
I<br />
IITH LOVE'<br />
iiltaggering Numbers<br />
only<br />
'From Russia<br />
With Love"<br />
"Dr. No"<br />
;din<br />
but<br />
1. Total for the first<br />
489 bookings in the<br />
United Kingdom:<br />
$2,917,600<br />
$1,763,432<br />
fear!'<br />
2. Created an all-time<br />
opening day record and<br />
a first week all-time<br />
all-time<br />
ss, first<br />
record at Odeon Theatre,<br />
Leicester Square:<br />
$40,678<br />
itres in 3. Final figure of run<br />
at Odeon, 5 weeks and<br />
4 days:<br />
$141,837<br />
$19,227 (Se^)<br />
$87,102 (Se^)<br />
?n.Den'<br />
^ Created new all-time<br />
banon- record for London<br />
pd^ release:<br />
$465,267<br />
$323,964<br />
HARRY SALTZMAN and ALBERT R. BROCCOLI present IAN FLEMING'S "FROM RUSSIA WITH LOVE"<br />
:KTHISSPRING...FR0M[S! WITH LOVE<br />
AND NEXT WINTER - "GOLDFINGER"
: February<br />
•<br />
.<br />
THREE-YEAR PRODUCT SUPPLY<br />
IS SCHEDULED BY PARAMOUNl u<br />
Program of 33 Releases<br />
Is the Most Ambitious<br />
In Company's History<br />
NEW YORK—Paramount Pictures has<br />
virtually completed its release schedule<br />
through 1965 and is well advanced on its<br />
plans for 1966, the farthest-reaching release<br />
and production program in the company's<br />
history, according to Barney Balaban,<br />
president, and George Weltner, executive<br />
vice-president.<br />
Reporting on their recent production<br />
conferences at the studio, Balaban and<br />
Weltner pointed to the major pictures<br />
definitely scheduled for release from February<br />
of this year through the end of 1965.<br />
with many others now under negotiation to<br />
be added. Eight major pictures are completed<br />
and another five are before the<br />
George Weltner Barney Balaban Martin Davis<br />
cameras, Balaban said.<br />
Balaban called the Paramount program Paramount will be able to "concentrate best-selling book, which is scheduled Mirchar<br />
"a brilliant realization of long-range planning.<br />
Our promises of bigger and better merchandising of each individual picture. Tryon, currently starring in Preminget<br />
more time and effort to the marketing and start filming in late spring with Td c nil inc<br />
pictures, which to some may have sounded Every producer in the Paramount family "The Cardinal," in the chief role, and W<br />
overly ambitious, are now hard fact. There will receive the fullest support of our three Bronston pictures for Paramount, ti<br />
is no question that Paramount will lead the worldwide organization, which, to my mind, currently filming "Circus World" ai, td Tayl<br />
industry in the coming years," he said.<br />
is the finest in the industry," Weltner "Nightrunners of Bengal" and "SueS<br />
Weltner said that he was proud of Paramount's<br />
new agreements with Samuel The Balaban and Weltner studio meet-<br />
two Jerry Lewis productions, "The Pats! mns.C<br />
added.<br />
Also covered at the studio conferences wej<br />
Bronston, Joseph E. Levine. Otto Preminger ings focused on several important productions,<br />
including a two-picture agreement currently filming "Roustabout," starrli apiatioE<br />
and "The Disorderly Orderly"; Hal Wall' BOftl<br />
and others. "We are known both by the<br />
company we keep and also by the company with Philip Yordan's Security Pictures for Elvis Presley, and the Walter Reade-Stej<br />
we are. Together we form the Paramount "Dear and Glorious Physician," from the ling coproduction, "The Love Goddessd i,Cliar:<br />
image. Every one of us in the Paramount best-selling novel by Taylor Caldwell based Also upcoming will be "Rurales," whi^ iBjerr<br />
organization has contributed to the great on the life of St. Luke, to be filmed on a Cecil B. DeMille had once planned to mal*<br />
uplift that has been felt throughout the spectacular scale with Keir Dullea. star of which will be filmed in Mexico ne!<br />
industry." he pointed out.<br />
"David and Lisa," recently signed for the summer.<br />
Sad Ca'<br />
By fixing its schedule so far in advance. title role, a selection approved by Adolph<br />
Pakula-Mulligan "Love With the Prop' tkicoli<br />
Stranger," both to be nationally released filVWOO<br />
February; Quine-Axelrod's "Paris When ^ 1 Vifl<br />
Sizzles" and "Son of Captain Blood." stal<br />
ring Sean Flynn (son of Errol Plynn) bo'Bsij jij,<br />
Paramount Still Holding<br />
TV Rights to Post-1 948s<br />
NKW YORK—With Paramount in<br />
the highly favorable position of being<br />
the only major distribution company<br />
which has not sold its post-1948 backlog<br />
of features to television, the subject<br />
is "under daily discussion," according<br />
to Barney Balaban, president, and the<br />
company may handle the TV distribution<br />
itself, instead of accepting one<br />
of the many offers received for the<br />
product, he said. Paramount has over<br />
200 star-studded pictures in the backlog.<br />
.\ll pictures suitable for theatrical<br />
reissue would be held out of any TV<br />
deal, said Balaban, adding. "We do<br />
what we can to protect our customers."<br />
In addition to snaring the film rights<br />
to Broadway's biggest stage hit, "Bare,<br />
foot in the Park," Paramount also has<br />
first refusal on Broadway's two biggest<br />
musical hits, the recently opened "Hello<br />
Dolly," which is based on "The .MatchmakiT,"<br />
filmed by Paramount in 195H,<br />
and "110 ill the Shadi-," based on "The<br />
Rainmaker," filmed by Paramount In<br />
195G.<br />
Zukor; and "Crack in the World," a science-fiction<br />
drama. Also "Barefoot in the<br />
Park," based on the Broadway comedy<br />
smash hit by Neil Simon, author of "Come<br />
Blow Your Horn," Martin Ritt's production<br />
of the best-selling novel, "The Spy<br />
Who Came In From the Cold." starring<br />
Burt Lancaster, and "Brannigan," a John<br />
Wayne adventure film set in a Near East<br />
trouble spot.<br />
Also discussed on the coast were new<br />
starring vehicles for Audrey Hepburn and<br />
William Holdcn, who are starred in "Paris<br />
When It Sizzles," scheduled for March release:<br />
Hal Wallis' "The Sons of Katie<br />
Elder," a high-budget outdoors drama; two<br />
more Wallis productions, "Boeing-Boeing,"<br />
ba.sed on the London and Paris stage hit,<br />
and a new Elvis Presley musical; Melville<br />
Shavelson's "The Greatest Job In the<br />
World," set In Rome; Martin Poll's<br />
"Sylvia," starring Carroll Baker, and<br />
"Judith," to star Sophia Loren. produced by<br />
Kurt Unger and directed by Daniel Mann<br />
from Lawrence Durrcll's novella.<br />
Paramount's commitments with Joseph<br />
E. Levine were also dl.scussed at the studio,<br />
inirticularly the forthcoming "Where Love<br />
Has Gone," 'Nevada Smith," "Imperial<br />
Woman," "Sands of Kalihari." "A House Is<br />
Not a Home" and "The Idol." Also discus.sed<br />
were "Harm's Way," the first of<br />
three Otto Preminger productions for Paramount<br />
release, based on James Basset's<br />
Among the pictures completed and reai(<br />
for release during 1964 are the two roa^ BUoCa:<br />
show pictures, Samuel Bronston's "Tl<br />
Fall of the Roman Empire" and Hal Wall|<br />
"Becket," both opening in key cities (<br />
March"; the Seven Arts-Joel PrankeJ<br />
heimer's "Seven Days in May" and 01<br />
in Technicolor, both to be nationally<br />
leased in March; "Lady in a Cage." sta<br />
ring Olivia dc Havilland. and "Law of tl<br />
Lawless," both to be nationally released<br />
April, and Joseph E. Levine's "Zulu," Aul<br />
rey Schenck's "Robinson Crusoe on Mar<br />
and Levine's "The Carpetbaggers,"<br />
ready for spring-summer release.<br />
With "Hud" practically certain to be i<br />
for several Academy Awards, particular<br />
for the performances of Paul Newman, tl<br />
star, and Patricia Neal and Melvyn Dougli ^^<br />
J;<br />
for supporting roles, Paramount plans<br />
reintroduce the picture in April to cash<br />
on these awards.<br />
^1lentt<br />
In addition to Balaban and Weltiw<br />
others who attended the press confereiM<br />
at Paramount were Martin Davis, vlc<<br />
president in charge of advertising and pul<br />
licity; Joseph Friedman, exploitation heaii<br />
Hy Hollinger, publicity manager, Albe<br />
Deane and Warren Harris, internationi<br />
representatives.<br />
BOXOFHCE :<br />
10. 1»<br />
utivitie<br />
jj<br />
?««<br />
"•'-dire<br />
^
VI<br />
! NEW<br />
I<br />
I<br />
,1<br />
(iIiA>-<br />
Para.<br />
Martin Davis<br />
Meeting Centers<br />
On Merchandising<br />
YORK—A special meeting of Parakiount<br />
advertising, publicity and exploita-<br />
-, tion men from<br />
throughout the U.S.<br />
and Canada was<br />
called here for Saturday<br />
and Sunday i8,<br />
9 by Martin Davis,<br />
><br />
vice - president in<br />
charge of advertising<br />
and publicity.<br />
The conference will<br />
center on marketing<br />
and merchandising<br />
plans for Paramount's<br />
major releases<br />
through this<br />
lummer, as well as on many of the producions<br />
being slated by the company during<br />
|he next three years.<br />
Assisting Davis in direction of the meetings<br />
will be Joseph Friedman, executive asistant<br />
to Davis; Bernard Serlin, exploitaion<br />
manager; Jerry K. Levine, advertising<br />
nanager; Hy Hollinger, publicity manager,<br />
nd Bob Goodfried, studio publicity<br />
lirector.<br />
Field merchandising representatives atending<br />
will include Jesse Levine, Ernest<br />
ohnston, Harry Freeman, Paul Levi and<br />
iay Nemo, eastern division; Gerald<br />
lafshoon, southern division; Robert Miller<br />
nd Dick Taylor, midwestern division;<br />
Cverett Olsen and Bill Schaefer, south-<br />
I'estern division, and Win Barron and<br />
jarry Stevens, Canada.<br />
Members of the home office ad-publicity<br />
nd exploitation staff in attendance will<br />
nclude Henry Ehrlich, Fred Lutkin, Paul<br />
vlderman, Charles Powell, Warren Harris,<br />
jige Brien, Jerry Berger, Fred Baum, Merv<br />
Jloch, Len Le\anson, Leonard Hoffman and<br />
leuben Rabinovitch. Also attending will<br />
le Armand Cardea, ad-publicity director<br />
or Paramount International; Hy Smith,<br />
issistant to Cardea, and Ruth Furst, naional<br />
gi-oup sales director.<br />
W. E. Pohl Is Appointed<br />
Technicolor's V-P<br />
HOLLYWOOD—W. E. Pohl has been ap-<br />
)ointed a vice-president of Technicolor<br />
Oorp. He has been asiociated<br />
with technl-<br />
;al activities of the<br />
:orporation for 34<br />
'ears, and in his new<br />
capacity will continue<br />
he duties and reiponsibilities<br />
of techucal<br />
director of the<br />
notion picture division,<br />
as well as asiuming<br />
the direction<br />
)f the corporation's<br />
systems and procedires<br />
program. Pohl<br />
E. Pohl<br />
las received four Academy Award scientific<br />
jichievement plaques.<br />
Peppino Amato Is Dead<br />
ROME—Peppino Amato, who produced<br />
'i^ederico Fellini's "La Dolce Vita," died<br />
'Est week at the age of 64. His career<br />
Spanned 50 years and included success as<br />
m actor, director and producer.<br />
1<br />
\<br />
{jOXOFnCE :: February 10, 1964<br />
Los Angeles County Supervisors Okay<br />
Resolution Against Pay Television<br />
LOS ANGELES—The Los Angeles County<br />
Board of Supervisors on Tuesday (4)<br />
unanimously approved a resolution supporting<br />
preservation of free home television<br />
in California and in opposition to the introduction<br />
of pay TV in the state, acting<br />
upon the motion of supervisor Frank G.<br />
Bonelli.<br />
Bonelli read two letters from officers of<br />
the California Federation of Women's<br />
Clubs opposing introduction of pay TV. The<br />
federation also is supporting the Citizens'<br />
Committee for Free TV in its drive to obtain<br />
nearly 500,000 signatures of registered<br />
voters to qualify an initiative petition for<br />
the November 3 general election ballot.<br />
The proposed initiative would declare<br />
"contrary to public policy" development of<br />
pay TV or any subscription television business<br />
except community antenna and nonprofit<br />
educational systems. It would invalidate<br />
a law rushed through the legislature<br />
last year which w^ould permit pay TV<br />
through a telephone hookup with home<br />
owners' TV sets.<br />
"This board should vitally concern itself<br />
with the problem of keeping free television<br />
in the home," Bonelli told the supervisors.<br />
Supervisor Kenneth Hahn stressed that ten<br />
years ago a pay TV proposal before the Los<br />
Angeles city council was dropped when a<br />
sampling of public opinion showed the<br />
average citizen was solidly against the idea.<br />
Mrs. Fred S. Teasley, Federation radio<br />
and television chairman, pointed out that<br />
the San Francisco supervisors already had<br />
adopted a resolution opposing pay TV and<br />
declared that heads of three major TV<br />
networks had testified before Congress that<br />
introduction of pay TV would destroy free<br />
TV because it would eventually pre-empt<br />
all major programs.<br />
The resolution adopted read;<br />
"Whereas, the television system of this nation has<br />
been developed as a free system, end<br />
"Whereas, a few persons and corporations have now<br />
proposed systems of television which would impose a<br />
charge upon the public for the viewing of television<br />
programs in the home; and<br />
"Whereas, the proponents of poy TV have publicly<br />
estimated the cost of their service to the average<br />
home as high as $1,000 o year and likened it to a<br />
budget item for an automobile; and<br />
"Whereas, such an expenditure would force the<br />
overage family to choose between pay TV programming<br />
(which they now receive free) and the necessities of<br />
and<br />
life;<br />
"Whereas, executives of the television networks have<br />
warned that the development of pay television would<br />
ultimately sweep away the nation's free telecasting<br />
system, and limit the many benefits of television to<br />
those who con afford to pay for them;<br />
"Now, therefore, be it resolved that this board of<br />
supervisors all oppose efforts to impose any system of<br />
pay TV on the public, and support the Citizens' Committee<br />
its<br />
for Free TV in campaign to pass on iriitiafive<br />
measure to preserve free television in California."<br />
Anti-Toll TV Group Lauds<br />
Broadcasters on Policy<br />
NEW YORK—The Joint Committee<br />
Against Pay TV has commended the National<br />
Ass'n of Broadcasters for its recently<br />
adopted policy of opposition to toll television<br />
in any form. The policy was adopted<br />
a recent<br />
by the NAB board of directors at<br />
meeting in Sarasota, Fla.<br />
In a letter to Leroy Collins, NAB president,<br />
Philip F. Harling, chairman of the<br />
Joint Committee, said his group had hailed<br />
the NAB stand on pay TV as a "progress<br />
step toward reaching our objective." Harl-<br />
ing wrote that his committee also endorsed<br />
NAB's position advocating rigid controls by<br />
the Federal Communications Commission<br />
over community antenna systems which, by<br />
their own nature, "can be hooked in with<br />
pay TV."<br />
Harling further said, when the true facts<br />
of the impact of pay TV are brought to the<br />
attention of the American public, its voice<br />
will be heard by the members of Congress.<br />
If these members had the interest and welfare<br />
of their constituents at heart, there is<br />
no doubt that the necessary legislation will<br />
be enacted to forever ban the attempts that<br />
are now being made in various sections of<br />
the country to usui'p the free means of<br />
communications which has been the privilege<br />
and right of the American people."<br />
SIB Productions to Make<br />
Theatrical Features<br />
HOLLYWOOD — SIB Productions, Inc.,<br />
continuing its growth activities, has set up<br />
SIB Productions of<br />
California and named<br />
Frank Tuttle, recent<br />
supervisor of TV and<br />
commercial produc- „ ,<br />
tions for Procter and \<br />
Gamble, to head the<br />
new division of the<br />
growing company. At<br />
a luncheon, attended<br />
by the press at Hollywood's<br />
Executive<br />
Club, Walter Bien,<br />
who formed SIB Pro- Walter Bien<br />
ductions four years<br />
ago, and maintains headquarters at Paramount<br />
Studios, announced he has branched<br />
out in several directions preceding the<br />
present move. He has taken over Tower<br />
xn in the Sunset-Vine Tower Building,<br />
where Chuck Jones heads the "Tom and<br />
Jerry" cartoon phase of the business.<br />
Currently in preparation for features<br />
are "The Otis White Story," "The Tender<br />
Side of Evil," and "Inferno." For television<br />
the growing group has "Rookie Quarterback,"<br />
a television series now presented<br />
at the agency level for consideration.<br />
Robert Colodzin, head of SIB Productions<br />
of New York, deals directly with groups at<br />
home offices of agencies; he attended the<br />
meeting of the new division heads here.<br />
United Artists Declares<br />
Common Stock Dividend<br />
NEW YORK—The board of directors<br />
of<br />
United Artists has declared another semiannual<br />
21 2 per cent stock dividend on the<br />
common stock and Class B common stock,<br />
in accordance with the policy started last<br />
summer. This will be payable in common<br />
stock April 28 to all stockholders of record<br />
March 13.<br />
The declared dividend will entitle each<br />
shareholder to one share of common stock<br />
for every 40 shares held and stockholders<br />
will be given opportunity to apply their<br />
fractional share interests toward the purchase<br />
of a full share.
Warner<br />
—<br />
Shirley<br />
, followed<br />
Souttar,<br />
Charlotte)<br />
Martha<br />
To Preview New Films at Show-A-Rama;<br />
Names of Four Top Showmen Revealed<br />
KANSAS CITY — Upcoming product,<br />
some of it so new that it will be seen in the<br />
form of rushes fresh from Hollywood<br />
CEuneras. will be previewed at the seventh<br />
annual Show-A-Rama convention March<br />
3. 4 and 5 at the Hotel Continental here.<br />
"Our intention is to pinpoint for exhibitors<br />
the 'natural' winners they will be<br />
able to choose for top playing time during<br />
addi-<br />
the spring and early summer and, in<br />
tion to rushes, we have corraled the pick<br />
of the new trailers and production reels,"<br />
said Richard Orear, president of Commonwealth<br />
Theatres and general cochairman of<br />
the convention.<br />
Chosen to present selling ideas for specially<br />
selected, top-rated motion pictures<br />
which will be released in the near future,<br />
will be four lepresentative exhibitors who<br />
were named by the board of directors of<br />
the Theatre Owners of the Heart of<br />
America, sponsor of the convention, as the<br />
four top showmen in the United States.<br />
The four top showmen, who, incidentally.<br />
will be given special awards at the convention,<br />
and the motion pictures they will discuss,<br />
during the March 4 moi-ning session,<br />
will be as follows:<br />
"Pink Panther" i United Artists) —Eddie<br />
Forester, director of advertising and publicity<br />
for Frontier Theatres, Dallas, Texas,<br />
i<br />
"A Distant Trumpet" Bros.i —<br />
Jesse L. Marlowe, manager of the Tennessee<br />
Theatre, Nashville, Tenn.<br />
"Viva Las Vegas" iMGMi —Don Rist,<br />
manager of the Senate Theatre, Springfield,<br />
111.<br />
"Captain Newman, M.D." (Universal) —<br />
Carl Hoffman, manager of the Omaha Theatre.<br />
Omaha. Neb.<br />
To carry out the "Lucky Seven" theme<br />
of the convention, a carnival wheel at the<br />
speakers' table will be spun to select the<br />
order of presentation of rushes, trailers and<br />
production reels from all of the major film<br />
companies.<br />
Roy Hill, advertising and publicity director<br />
of Fox Midwest Theatres, will<br />
preside.<br />
As a contrast to the morning session, the<br />
afternoon session will be devoted to presentations<br />
by seven outstanding showmen of<br />
specific creative promotions they set up<br />
which enabled them to sell more tickets at<br />
their boxoffices.<br />
The seven, and their selected subjects,<br />
are as follows:<br />
"Special Revenue Producing Shows"<br />
Two Trips to Mexico<br />
To Be Given as Prizes<br />
KANSA.S CITY—Two vacations in<br />
Mrxico City and Acapuico will be<br />
awardi'd at the seventh annual ronvpntion<br />
of Show-A-Rama in Kansas<br />
City by Nathan Jacobs, Chicaco publishiT<br />
of .Movir fjuidc. ICach award will<br />
inrludr round-trip plunr transportation<br />
and hotrl accommodations. Karh<br />
award will hr presented only to a subscriber<br />
of Movie (iuide. If the p by a luncheon, which<br />
may also be attended by film personalities.<br />
There will be favors, draw prizes and entertainment.<br />
Ladies also will attend the<br />
annual flow^er show at Municipal Auditorium.<br />
The steering committee includes: Mrs.<br />
( Fred i<br />
Mrs. Ab i i<br />
Sher; Mrs. Richard i<br />
Orear, and<br />
Mrs. Bev (Mary Margaret) Miller. Mrs.<br />
Paul (Julia) Ricketts is honorary chairman.<br />
Gerrity Heads Group<br />
NEW YORK— William Gerrity<br />
has been<br />
elected chairnum of the newly form(.'d Eastern<br />
Assistant Director Council in the first<br />
election .since merger of lATSE Local 161<br />
with Directors Guild of America last<br />
month. Other officers are: Larry Kostroff,<br />
first vice-chairman; Stanley Ackerman.<br />
.second vice-chairman and Alan Burns,<br />
secretary-treasurer. James Di Gangi will<br />
serve on the DGA national board with William<br />
Gerrity as alternate.<br />
Hyman in Hollywood<br />
For Annual Survey<br />
HOLLYWOOD—Edward L. Hyman, vii<br />
president of American Broadcasting-Pan<br />
mount Theati-es, has arrived in Hollywoi<br />
on his annual two-week visit to the studi(<br />
prior to issuing his yearly "Report Proi<br />
Hollywood" book.<br />
Prior to leaving New York, Hyman coi<br />
pleted meetings with the sales managei<br />
and promotion chiefs of the major fil:<br />
distributors on their releases through th;<br />
summer and beyond, some well into 196<br />
These meeting are the basis of confer<br />
ences Hyman is scheduled to have<br />
the individual studio heads, producers an<br />
others involved in the production of fea<br />
ture pictures. Hyman, accompanied by as<br />
sistant Morris Sher, will see complete(<br />
product in addition to viewing availabl<br />
footage of films still in the making.<br />
As in the past several years, his ob<br />
servations will be compiled for his Re^<br />
port From Hollywood, which is then pro^<br />
vided for the guidance of exhibitor:<br />
throughout the United States and Canadi<br />
who have endorsed his plan for orderlj<br />
release of quality product.<br />
All-day meetings and screenings on th(<br />
west coast have been set with Universa<br />
on Tuesday (ID, Paramount on WedneS'<br />
day. Metro-Goldwyn-Mayer on Thursdaj<br />
and at Columbia on Friday.<br />
On Monday (17i the meeting schedule<br />
continues at United Artists, on Tuesda;<br />
at Buena Vista, Wednesday at 20th Cen^<br />
tury-Fox, Thursday at Warner Bros<br />
Saturday at American International. A<br />
conference is also scheduled with the heads<br />
of Allied Artists.<br />
Cine-Depth Is Demonstrated<br />
For Daylight Exhibition<br />
INGLEWOOD, CALIF.—The new Cine-|<br />
Depths technique, said to allow the exhibl-|<br />
tion of motion pictures and slides in daylight,<br />
was demonstrated at the Ritz Theatre<br />
here January 29 for area theatremen.]<br />
The shadowbox screen, developed by Preview<br />
Productions. Inc., was installed at the!<br />
Ritz by Ed Ashkins, who said experimentall<br />
work and remodeling of the theatre costi<br />
$15,000. Ashkins, operator of the Ritz, said]<br />
other theatres might adopt the method for j<br />
about one-third that amount.<br />
Jim Holt, president of Preview Produc-j<br />
tions. said that by using a reflector in conjunction<br />
with the inherent optics of the I<br />
system, the projected beam of light does]<br />
not have to compete directly w'ith outside I<br />
light, thus making daylight projection!<br />
po.ssible.<br />
Heralded by its developer as a boon for I<br />
drive-ins, the system w'as shown on a new<br />
screen material developed by Radiant j<br />
Manufacturing Corp. of Chicago. All motion<br />
pictures can be shown.<br />
At the Ritz the image was projected on a<br />
j<br />
curved screen in back of a proscenium arch.<br />
No changes were made in projection lenses, I<br />
only in the shape and placement of the<br />
|<br />
screen. The installation resulted in removal<br />
of a considerable number of seats.<br />
Ad displays and stills were shown outsidej<br />
the theatre giving patrons an idea of the!<br />
scope and dimension of what they would<br />
.see inside the house. This process, called<br />
j<br />
Ad-Depth, was displayed in the entrance to ,<br />
the lobby.<br />
BOXOFFICE February 10. 1964
" itsest<br />
a POWERFUL PICTURE<br />
with a strong cast, topnotch performances,<br />
excellent production,<br />
and all the elements for popular<br />
DOXOffiCe iiWil"-The Film OaSr<br />
Set for pre-release<br />
premiere in<br />
125 theatre<br />
Hollywood Showcase<br />
New York engagement,<br />
Iday-and-date<br />
with Broadway<br />
iPjecM<br />
iat<br />
RKO-Palace<br />
starting February 5th.<br />
Scheduled for<br />
or his wife?<br />
Dart pu<br />
^^CHNICOLOU .<br />
national release<br />
in<br />
March.
Many Events Planned<br />
For Variety Week<br />
NEW YORK—Vanely Clubs International<br />
and its 10.000 amusement industry<br />
members will celebrate Variety Week<br />
Pebi-uary 9-15. in what Rotus Hancy, International<br />
chief barber, calls "the time<br />
when we in Variety call attention to the<br />
wonderful work our unique organization is<br />
doing for children all over the world."<br />
The celebration will include national and<br />
international events as well as local activities.<br />
"All in all." said Harvey, "this Variety<br />
Week, our sixth annual one. promises to be<br />
our best yet. because this year we have<br />
more to be proud of than ever before."<br />
Harvey cited as major activities of the<br />
past year the success of the Jimmy Fund<br />
Children's Cancer Research Center in Boston,<br />
Mass., which went over the top in its<br />
fund drive; the Variety Children's Hospital<br />
and Research Center in Miami. Fla.. now<br />
in a $2,000,000 expansion program; the<br />
achievement of the Variety Club Heart<br />
Hospital in Minneapolis in successfully<br />
performing a double kidney transplant, the<br />
Variety Club of Great Britain, w'hich raised<br />
more than $1,000,000 for charitable activities<br />
last year.<br />
He pointed to the introduction in the<br />
U.S. of three Variety Sunshine Coaches,<br />
special buses to transport severely handicapped<br />
hospitalized children on outings<br />
and to special events. "Thanks to<br />
Variety, the American public will see more<br />
and more of these buses in the months<br />
ahead." he said. Currently, buses are operating<br />
in New 'Vork. St. Louis and Pittsburgh,<br />
and on February 28, the Los Angeles<br />
Tent will introduce another, a gift<br />
from Jack Warner.<br />
Variety now has tents in 36 cities in the<br />
U.S., Canada, Great Britain, Mexico and<br />
Ireland, Harvey said. In the years since its<br />
founding in 1928. Variety has spent more<br />
than S85.000.000 in the care and rehabilitation<br />
of children, supporting children's<br />
hospitals, convalescent homes, foundling<br />
homes, schools for the handicapped and<br />
blind, rehabilitation centers for delinquent<br />
children and clinics and research centers<br />
for cancer, cerebral palsy, heart ailments<br />
and rheumatic fever.<br />
Kotus ilarvi'.v, \';iri('ty liitcniatiiinal<br />
chii'f harkcr. List 1 cbruary duriiii; Variety<br />
Wri'k. |irrs^veight title bout between<br />
.Sonny Liston and Cassius Clay, scheduled<br />
to be held at Convention Hall.<br />
Miami. February 25, according to Joseph<br />
M. Sugar, vice-president in charge<br />
of domestic sales. Manny Spiro, producer<br />
of all the recent heavyweight<br />
championship films, including the two<br />
Patterson-Liston bouts, will produce<br />
the fight film in Miami.<br />
Specially chartered jet planes will<br />
rush the films to DeLuxe laboratories<br />
in New York and Los Angeles for<br />
overnight processing so that prints<br />
can be jetted to theatres the next day.<br />
Pickman in Newly Created<br />
Post in Columbia Sales<br />
NEW YORK—Jerome Pickman, who has<br />
been with Columbia Pictures snice May<br />
1963. has been named<br />
to a newly-created<br />
executive post in the<br />
sales department to<br />
assist Rube Jackter.<br />
vice - president and<br />
general sales manager.<br />
Jackter announced<br />
it as "a major move<br />
designed to expand<br />
Columbia's sales organization."<br />
He said<br />
Jerome Pickman that "Columbia's outstanding<br />
lineup of independent<br />
productions makes it necessary<br />
for us to give every picture individual<br />
treatment and handling. Jerry Pickman's<br />
experience and ability will give added<br />
strength in fulfilling this important function.<br />
In addition, Pickman will assist me<br />
in my general overall managerial duties<br />
and responsibilities."<br />
Pickman. who entered the industry in<br />
1945 with 20lh Century-Fox, later held<br />
executive advertising and distribution<br />
posts with Paramount Pictures.<br />
Dodd Delinquency Group<br />
Wins Budget Approval<br />
WASHINGTON — The Senate Rules<br />
Committee has approved a budget of $188,-<br />
000 for Sen. Tliomas Dodd's Juvenile Delinquency<br />
Subcommittee. Routine approval<br />
of this amount by the Senate itself is seen<br />
as likely.<br />
It is expected that Sen. Dodd iD., Conn.><br />
will issue his long-delayed report on sex.<br />
crime and violence in TV—but only after<br />
further hearings, to show what the industry<br />
has or has not done to "clean up" in the<br />
past couple of years. No hearing date has<br />
been scheduled.<br />
Senator Dodd also spoke of checking<br />
certain types of films shown to juveniles<br />
in drive-ins, but this investigation is understood<br />
to be Just starting.<br />
Disney Reports Gain<br />
In Quarter Net<br />
BURBANK. CALIF. — Consolidated n^<br />
profit of Walt Disney Productions and<br />
domestic subsidiaries for the quarter em<br />
January 4 (14 w-eeks> was $1,506,855, eqi<br />
to 85 cents per share on the 1,779,967 coi<br />
mon shares outstanding, after effecting<br />
3 per cent stock (51.844) dividend declai<br />
last November 14.<br />
Company stockliolders meeting at<br />
Burbank studio Tuesday (4) were told tl<br />
this compares with last year's first quarl<br />
(13 weeksi net profits of $1,304,473, eqi<br />
to 76 cents per share on the 1,725.049 con:]<br />
mon shares then outstanding. The<br />
rent quarter earnings were after a tax pri<br />
vision of $1,656,000 as compared with th]<br />
1963 first quarter tax provision<br />
$1,396,000.<br />
The company's gross revenues for<br />
first quarter totaled $17,770,000 as aga:<br />
$15,291,000 for the same period in 1963.<br />
The stockholders were informed that th(<br />
atrical releases are still performing well<br />
the boxoffice and will contribute profits durl<br />
ing the current year. All current product ill<br />
release is profitable, it was pointed out<br />
In regard to foreign earnings, Roy O. Dl<br />
ney, president, said "We expect to increi<br />
om- foreign revenues, not only from dis<br />
tribution, but from other activities of thi<br />
company as well, and at the same time aC'<br />
complish this at a lower cost to the com'<br />
pany."<br />
Disney said that all divisions and subsidi'<br />
aries of the company are operating profit<br />
ably and management feels confident thai<br />
the current year's earnings will comp;<br />
favorably with the prior year.<br />
The regular quarterly cash dividend o:<br />
ten cents per share on common shares out<br />
standing, payable April 1 to stockholdei<br />
of record March 18, was declared at thi<br />
organizational meeting of the board of dl'<br />
rectors following the stockholders meeting.!'<br />
All directors and officers w-ere re-elected.'<br />
CDA Executives on Move<br />
From Coast to Coast<br />
MOBILE, ALA.—Frank Meyers, Cinema|<br />
Distributors of America Texas representative,<br />
will display promotion material abouti<br />
CDA's present and future releases in hls|<br />
hospitality suite for exhibitors at the February<br />
11-13 Texas Drive-In Theatre Owners<br />
Ass'n convention at the Statler Hotdi>|<br />
Dallas.<br />
Other CDA executives also are on the]<br />
move about the country. President M. A."<br />
Ripps was in Atlanta to meet with Charles<br />
|<br />
Jordan. CDA representative there, and circuit<br />
heads in the exchange area. Clayton<br />
|<br />
Pantagcs, general sales director, came here I<br />
for a week of sessions with the home<br />
]<br />
office staff.<br />
Robert B. Steuer. executive vice-president,<br />
met with Dan Loventhal, the organization's<br />
counsel in New- York, where CDA<br />
was preparing to sign a five-picture distribution<br />
deal with Greek producers. The<br />
first of these five releases is to be announced<br />
Monday (10).<br />
Pat McGee, western division sales man^<br />
ager, left Denver for San Bernardino,<br />
Calif., to supervise CDA's start of mass<br />
saturation bookings of "Common Law<br />
Wife" throughout the west coast area.<br />
10 BOXOFFICE ;: Febmary 10. 1964
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3<br />
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'<br />
MGM in Big Nafionwide Campaign<br />
To Promote 'Sunday in New York'<br />
Emery Austin, center, MGM exploitation manager, discusses advertising,<br />
publicity and exploitation plans developed for "Sunday in New York,"<br />
MGM's second Showcase presentation, with representatives of the 19 Showcase<br />
theatres that will premiere the comedy in the New York-New Jersey area on February<br />
11.<br />
NEW YORK — Jane Fonda, star of<br />
MGM's second "Showcase" presentation,<br />
"Sunday in New York," which will open<br />
in 19 New York area theatres Tuesday<br />
111), will make a nationwide tour to promote<br />
the Seven Arts production. Dui-ing<br />
a five-day stay in New York, starting<br />
Thursday (6», Miss Fonda made newspaper<br />
and radio-TV interviews and she<br />
will do personal appearances at several<br />
of the New York houses prior to the Wednesday<br />
opening.<br />
Miss Fonda will continue her tour in<br />
Boston, February 12, where she will appear<br />
at the Orpheum Theatre, and she<br />
will then go on to Philadelphia, to appear<br />
at the Arcadia Theatre, February 14, and<br />
to Washington to appear at the Palace<br />
Theatre, February 16. Other February<br />
dates are scheduled for the Adams Theatre,<br />
Detroit; the Oriental, Chicago; Loew's<br />
State, New Orleans; Majestic, Dallas; Aladdin,<br />
Denver, and wind up in Los Angeles<br />
February 29. Additional cities are also<br />
under consideration for Miss Fonda.<br />
For the "Sunday in New York" presentation<br />
at MGM "Showcase" theatres, MGM<br />
IS conducting an advertising campaign<br />
which will cost more than $100,000, accordmg<br />
to Emery Austin, exploitation director<br />
of MGM. All media, including radio, television,<br />
print and posting, are being utilized<br />
to provide more than 390,000,000 consumer<br />
impressions in New York alone. The campaign<br />
is also designed to reach a national<br />
audience by MGM's two-color ads placed<br />
in Look. McCall's and the Saturday Evening<br />
Post. Also ready are television spots<br />
featuring Lou Jacobi, stage-screen player,<br />
who sells the picture without employing<br />
footage or dialog from the film. These T'V<br />
spots will be seen on WPIX, WNBC and<br />
WCBS starting Saturday i8i and continuing<br />
through February 13-14. A tieup with<br />
TWA, utilizing "Sunday in New York<br />
actual footage, as shown in the flight sequences<br />
in the picture, which started<br />
January 1 and will continue through<br />
March. TWA has also prepared a special<br />
"Come to the Fair" film, designed to<br />
stimulate interest in the coming event,<br />
this also including footage from "Sunday<br />
in New York."<br />
RCA 'Victor is backing their Peter Nero<br />
album of "Sunday in New York" with a<br />
promotion campaign that includes ads in<br />
the February issues of Show, Esquire and<br />
the New Yorker magazines, as well as trade<br />
publications. Atlantic Records has also released<br />
a Mel Torme single from the picture.<br />
YouMI Be One Of The Lucky Ones . • •<br />
If<br />
You're Present For The Biggest Showman's Show On Earth!<br />
MARCH 3-4-5, 1964 Lry /<br />
HOTEL CONTINENTAL<br />
KANSAS CITY. MISSOURI<br />
For Reservations. Contact Norris Cresswell • United Theatre Owners<br />
ol the Heart Of America • 114 West 18th St.- Kansas City, Missouri<br />
WB Net Profif Down ^'<br />
For First Quarter<br />
WILMINGTON—Warner Bros. Pic!<br />
reports a consolidated net income of<br />
000 for the three months ended No<br />
1963, compared with a consolidated m<br />
come of $2,010,000 for the correspo<br />
period last year. The three-month pi<br />
in 1963 represents 9 cents per shari<br />
the 4.850.052 shares of common stock<br />
standing in 1963, compared with 41<br />
per share on the shares outstanding<br />
1. 1962.<br />
Theatrical and television film re:<br />
sales, etc., amounted to $18,194,000,<br />
dends from foreign subsidiaries not<br />
solidated were $10,000 and profit on<br />
of capital assets was $1,000 for the t]<br />
months ended Nov. 30, 1963, as comp<br />
with $22,174,000, $6,000 and $2.000, 'fr<br />
spectively, for the three months ended »<br />
1. 1962.<br />
WB net current assets on Nov. 30. 6i<br />
were $48,826,000 (including $7,591,000 en<br />
and debt due after one year w^as $6,647<br />
compared with $51,870,000 (including $,<br />
205.000 cash! and $6,571,000, respecti'<br />
at Aug. 31, 1963.<br />
At the annual meeting of Warner<br />
Pictures held here Wednesday (5) ovi<br />
per cent of the outstanding stock was<br />
resented in person or by proxy and<br />
stockholders re-elected Waddill Catc:<br />
R. W. Perkins and T. J. Martin direc<br />
for a two-year term. The remainder of i<br />
board consists of Jack L. Warner, All!<br />
Warner. Benjamin Kalmenson. Chai<br />
Allen jr. and Serge Semenenko, wbl<br />
terms expire in 1965.<br />
The chairman read a statement at i<br />
meeting covering the financial report wh<br />
read: "Higher production costs and a c<br />
appointing acceptance of some of the CC'<br />
pany's products have led to diminish<br />
profits during the first quarter of the 19<br />
64 year. The corporation does not n<br />
have sufficient information to estimate<br />
final results for the second quarter but,<br />
this time, it does not look favorable.<br />
"The motion picture and television :<br />
dustry is changing and the corporation<br />
adjusting its activities to meet thi<br />
changes. The public has developed a V(<br />
highly selective taste for individual p<br />
tures and programs in theatres and<br />
television. We recognize these chanf<br />
patterns and are preparing to meet theml<br />
"The corporation regards w'ith gi*<br />
optimism its forthcoming release prograli<br />
as well as the productions which are tm<br />
in preparation. This program can repif<br />
sent a new horizon for profitable opei<br />
tion."<br />
The meeting approved a stock option I<br />
centive plan for key employes previoui<br />
adopted by the board of directors and i<br />
amendment to the certificate of incorpor<br />
tion oxenipling from the pre-emptive rigt<br />
provisions shares issued upon the exerd<br />
of .stock options.<br />
Alain Delon on Tour<br />
HOLLYWOOD— Alain<br />
Dclon. following<br />
two-day return to Paris to complete dul<br />
bing on "The Black Tulip." returned la<br />
week to resum(> his national tour to pn<br />
nioto MGM's Delon-Jean Gabin susf>ea|<br />
film, "Any Number Can Win." Delon is i<br />
New Orleans and scheduled to hit Detrol;<br />
Chicago, Minneapolis, St. Louis and Seattl:<br />
12 BOXOFTICE :: February 10, IM
D-Day minus 4!<br />
Asheville, N. C.<br />
Durham, N. C.<br />
Greensboro, N. C.<br />
Greenville, S. C.<br />
High Point, N. C.<br />
Raleigh, N. C.<br />
Rocky Mount, N. C.<br />
^ *<br />
Spartanburg. S. C.<br />
Winston Salem, N. C.<br />
Charleston, W. Va.<br />
Columbus, Ohio<br />
Huntington, W. Va.<br />
Cleveland, Ohio<br />
Cuyahoga Falls, Ohio<br />
Canton, Ohio<br />
Findlay, Ohio<br />
Lima, Ohio<br />
Mansfield, Ohio<br />
Steubenville, Ohio<br />
Toledo, Ohio<br />
Warren, Ohio<br />
Youngstown, Ohio<br />
Philadelphia, Pa.<br />
Reading, Pa.<br />
Harrisburg, Pa.<br />
Allentown, Pa.<br />
Bethlehem, Pa.<br />
m&<br />
\0i<br />
ranfftti<br />
4 months to go,.,<br />
and these showmen<br />
have already<br />
Joined the ranks,,,<br />
booking<br />
DARRVL F. ZANUCK'S<br />
DAY<br />
to participate<br />
in the<br />
20th Anniversary<br />
of D-Day,<br />
June 6, 1964<br />
Better Contact Your 20th Man Today!<br />
Lancaster, Pa.<br />
Chester, Pa.<br />
Easton, Pa.<br />
York, Pa.<br />
Atlantic City, N.J.<br />
Ocean City, N.J.<br />
Wildwood, N. J.<br />
Manahawkin, N. J.<br />
Pottsville. Pa.<br />
Wilmington, Del.<br />
Williamsport, Pa.<br />
Lebanon, Pa.<br />
Scranton, Pa.<br />
Wilkes Barre, Pa.<br />
Sunbury, Pa.<br />
Bloomsburg, Pa.<br />
Hazelton, Pa.<br />
Trenton, N.J.<br />
Morristown, Pa.<br />
Lewistown, Pa.<br />
Shenandoah, Pa.<br />
Denver, Colo.<br />
Albuquerque, N. M.<br />
Boulder, Colo.<br />
Rapid City, S. D.<br />
Indianapolis, Ind.<br />
Bloomington, Ind.<br />
Minneapolis, Minn.<br />
Duluth, Minn.<br />
Gulfport, Miss.<br />
Quincy, III.<br />
Springfield, III.<br />
Salt Lake City, Utah<br />
Boise, Idaho<br />
Seattle, Wash.<br />
Everett, Wash.<br />
Tacoma, Wash.<br />
Danville, Va.<br />
Calgary, Canada<br />
St. John, Canada<br />
Toronto, Canada<br />
London, Canada<br />
Ottawa, Canada<br />
Vancouver, Canada
.<br />
I<br />
ill<br />
«<br />
Fewer Oscar Films,<br />
But 135 in Color<br />
HOLLYWOOD — Fewer<br />
feature-length<br />
motion pictures are eligible for "Oscars"<br />
this year, but of the 290 which qualify for<br />
consideration. 135 are in color. Last year<br />
there were 317 films which met requirements<br />
for "Oscar" candidates.<br />
For this year's competition for Academy<br />
of Motion Picture Arts and Science Award.s.<br />
a feature-length film has to be in Engli.sh<br />
or have English subtitles and must ha\c<br />
been shown for the first time in 1963 in<br />
Los Angeles. The awards determined by<br />
voting members of the AMPAS will be announced<br />
at the 36th annual presentation<br />
April 13.<br />
Separate consideration is given pictures<br />
competing for the Foreign Language Film<br />
Award. Pictures submitted in this category<br />
need not have been shown in the United<br />
States and English subtitles are not required.<br />
The "Oscar" show will be carried over<br />
the combined radio and TV facilities of the<br />
American Broadcasting Company, the TV<br />
facilities of the Canadian Broadcasting<br />
Company and the world-wide radio network<br />
of the Ai-med Forces Radio Service,<br />
Monday. April 13, starting at 7 p.m. iPSTi<br />
Jack Lemmon will be master of ceremonies<br />
for the affair, to be held for the<br />
fourth consecutive year at the Santa<br />
Monica Civic Auditorium.<br />
Jack L. Warner Gets Award<br />
From German Government<br />
HOLLYWOOD—In recognition of Jack<br />
L. Warner's contributions to better understanding<br />
between the Republic of Germany<br />
and the United States, he has been<br />
awarded the Cross of Merit, First Class, one<br />
of the highest decorations given by the<br />
Bonn government, presented by Hans Rolf<br />
Kiderlin, the German Consul General,<br />
here.<br />
Among those who attended the ceremonies<br />
at the Warner Studio for the<br />
Warner Bros, president were Tony Curtis,<br />
Natalie Wood, Connie Stevens, Jeffrey<br />
Hunter, Efrem Zimbalist jr. and directors<br />
George Cukor, Delmer Daves, and WB vicepresidents<br />
Steve Trilling, William T. Orr<br />
and E. L. DePatie.<br />
Sullivan Joins Stevens<br />
As Ad-Publicity Head<br />
NEW YORK—Edward E. Sullivan, who<br />
was director of publicity and public relations<br />
for 20th Cen-<br />
"^ tury-Pox for 15 years,<br />
'<br />
has joined George<br />
Stevens Productions<br />
as director of adverl<br />
tising and publicity<br />
for "The Greatest<br />
Story Ever Told," according<br />
to Fred Gold-<br />
'i<br />
berg, vice-president<br />
of United Artists, and<br />
Stevens. Stevens'<br />
"Greatest Stoi-y" is<br />
'^o^'<br />
Edward E. SuUivan<br />
completed and is<br />
scheduled for release<br />
by UA in the fall of 1964. At one time, it<br />
was to be distributed by 20th-Fox.<br />
Since leaving 20th-Fox early in 1963,<br />
Sullivan has been president of Behrend<br />
Associates and he will be on loan to<br />
Stevens from that firm. He will headquarter<br />
at the Culver City Studios but will<br />
direct activities in both east and west and,<br />
later, the European operations.<br />
R. B. Graff to Handle Sales<br />
For Closed Circuit TV<br />
NEW YORK—Richard B. Graff, assistant<br />
to the vice-president and general sales<br />
manager of Universal Pictures and a home<br />
office sales executive, has been placed on<br />
a special assignment to MCA-TV to handle<br />
sales for the large screen closed circuit TV<br />
for theatres, auditoriums and arenas of the<br />
48th Annual Indianapolis Speedway 500<br />
Mile Race on Saturday, May 30, it was announced<br />
by Henry H. "Hi" Martin, Universal<br />
vice-president and general sales<br />
manager.<br />
The closed circuit TV pickup of the three<br />
and one half hour Indianapolis classic being<br />
covered in its entirety and marking<br />
MCA's debut into closed circuit television,<br />
will start at 11 am. EST and will have<br />
more camera coverage than any single<br />
sports event in TV history, scanning every<br />
foot of the entire two and one half mile<br />
track. Prior to the start of the actual race,<br />
the closed circuit TV viewers will be shown<br />
taped highlights of the exciting qualifying<br />
time trials and other pre-race activities.<br />
ITSHARD TO BEAT!<br />
CALENDARiEVENT<br />
S M T W T F<br />
10 n 12 13 14 15<br />
16 17 18 19 20 21 22<br />
23 24 25 26 27 28 29<br />
S M T W T<br />
1 2 3 5 6<br />
8 9 10 11 12 13 1<br />
15 16 17 18 19 20 2<br />
22 23 24 25 26 27 2;<br />
29 30 31<br />
FEBRUARY<br />
n. Theatre Owners of New England annual midwij<br />
all-day showmanship meeting, Beocon Street<br />
Brookline, Mass.<br />
11-13, Texas Drive-ln Theatre Owners Ass'n 12th j<br />
nuol convention, Statler Hilton Hotel, Dollos.<br />
17-18, Notional Ass'n of Concessionoires regi'j|<br />
conference, Biltmore Hotel, Los Angeles.<br />
22, Directors Guild of America annual awards<br />
Beverly Hilton Hotel, Beverly Hills, Calif.<br />
MARCH<br />
1, Screen Producers Guild 12th annual Milestone Awl]<br />
dinner, Beverly Hilton Hotel, Beverly Hill:<br />
2, Theatre Owners of America board meeting, H]<br />
Muehieboch, Konsas City.<br />
3-5, United Theatre Owners of the Heart of Atnej<br />
Show-A-Rama VII convention. Hotel Continental, K<br />
sas City.<br />
10-11, Montana Theatre Owners Spring Convent<br />
Hotel Florence, Missoula, Mont.<br />
21, American Cinema Editors annual awards dim<br />
Beverly Wilshire Hotel, Beverly Hills, Calif.<br />
24, Unitea Theatre Owners of Oklahoma and the P.<br />
hondle of Texas 4th annual convention, ViB--nta:<br />
tel, Oklohoma City.<br />
ales 01<br />
APRIL<br />
13, Acooemy of Motion Picture Arts 8. Sciences Os<br />
Awards, John F. Kennedy Auditorium, Santo Moni<br />
25-26, U.S. Institute of Theatre Technology. Fou<br />
annual convention, Sorbizon-Plaza Hotel, New Yc<br />
JUNE<br />
29-July 1, Variety Clubs International conventi-<br />
Statler Hotel, Buffalo, N. Y.<br />
JULY<br />
20-22, Virginia MPTA convention. Hotel Covolier, V<br />
ginio Beach.<br />
d spi<br />
Kirk Douglas Is Touring<br />
For 'Seven Days in May'<br />
NEW YORK— Kirk Douglas, who closi;<br />
a Broadway run in his starring play, "Oi fL<br />
Flew Over the Cuckoo's Nest" late in Jam<br />
ary, will undertake a five-week tour<br />
connection with the global openings<br />
"Seven Days in May," the Seven ArbKj.'<br />
Joel Productions film for Paramount n<br />
lease, in which he costars with Burt Lar<br />
caster. Fredric March and Ava Gardne<br />
He will retm-n to Hollywood in the sprin<br />
to start his next picture for the newl<br />
formed Douglas and Lewis Production<br />
"Seconds." to be made in con.iunction wit<br />
John Frankenhcimer, who directed "Seve<br />
Days in May." Douglas will also film "On<br />
Flew Over the Cuckoo's Nest" later in 196'<br />
Douglas will start his tour with speci^Ps to<br />
screenings for the athletes as.sembled froi<br />
all over the world at Innsbruck for th<br />
Winter Olympics. From there, he wl<br />
visit Bombay, Hong Kong, Tokyo ani<br />
Manila, before returning to the U.S. 1<br />
mid-March.<br />
: Ike cu:<br />
the<br />
ibis<br />
lofihi<br />
A.C<br />
Miirt, is<br />
iikt<br />
^f<br />
'fen'ne<br />
14<br />
,^^„ „<br />
For Reservations: Contact<br />
Norris Cresswell •<br />
United Theatre Owners<br />
of the Heart Of America -114 West 18th St. • Kansas City Missouri<br />
Peter Fonda, Sharon Hugueny to Tou<br />
HOLLYWOOD— Peter Fonda and Sharoi<br />
Hugueny. stars of Samuel Goldwyn, jr'<br />
have been set to vls^<br />
"<br />
"The Young Lovers,<br />
25 key cities starting the first week<br />
June in connection with the openings<br />
the film. Each will go to different citleS<br />
Goldwyn also will hit the personal ap<br />
pearance trail, heralding playdates of tb<br />
film in some 10 to 15 cities.<br />
BOXOFFICE :: February 10, 19»<br />
*(!etni<br />
^<br />
biiew]<br />
"fstkeiit<br />
'h
'<br />
(niontrast<br />
'se<br />
—<br />
'«*r ^ii, ::iif<br />
^ lor<br />
DAILY.<br />
THE<br />
INTERNATIONAL<br />
NEWSPAPER<br />
OF<br />
MOTION PICTURES<br />
Established N\ay 8, 1918<br />
)( 124, NO. 16 THURSDAY, JANUARY 23, 1964 TEN CENTS<br />
iA DOUBLING RELEASES IN '64<br />
krsi ACE Film Set far Summt^r<br />
lates 18-22 Films<br />
I By AL FINESTONE<br />
THE FILM DAILY<br />
i'difor,<br />
.'l{claring that Allied Artt^^mticipates<br />
one of its best<br />
iriir and sprinK-summei-<br />
,nls in sev-<br />
I<br />
"tin 349 from Berlin," star--<br />
ig Ferrer and Sean Flynn<br />
rW Flynn's son).<br />
TH other is "Station Six-<br />
'ha' ," for which AA has just<br />
'lit ted negotiations with Lion<br />
Mitional Films of England,<br />
an August release.<br />
lis'<br />
Broidy detailed:<br />
" 'Soldier In The Rain' is lined<br />
up for bookings virtually equal<br />
to the type we had on 'El Cid.'<br />
This opens this week at the Ma-<br />
.iestic, Houston; the Fox Warfield,<br />
San Francisco, and the Fox, Oakland.<br />
In the Bay City it plays daydate<br />
with the Geneva Drive-In.<br />
Next week we debut in such<br />
houses as the Majestic, Dallas;<br />
Warner, Milwaukee; Keith's,<br />
Washington, and many others,<br />
including the flagship showcases<br />
of the Interstate, Wilby-Kincey<br />
Psrar<br />
and Martin circuits. Following its<br />
highly successful New York premiere<br />
run and the multiple which<br />
came behind it, we are getting<br />
a tremendous response from exhibitors<br />
across the nation."<br />
He listed "A Yank In Viet-<br />
Nam" as coming up next. "It looks<br />
like we've hit it lucky with this<br />
•Seses in the current calendar<br />
with<br />
Last year the company put<br />
couldn't have timed it better. This<br />
n^jictures on the market.<br />
action-packed picture was actually<br />
filmed within gunshot of the<br />
the headlines sizzling we<br />
-t fuation, has 12 releases battle lines."<br />
to last year's prod-<br />
AA<br />
revealing<br />
one as it's the first hard-hitting<br />
story of the hot war there and<br />
f 111 have between 18 and 22<br />
'lefled for the first seven<br />
"For March," he continued, "we<br />
rnjs.<br />
have two very promising films.<br />
pijdy, as is his usual custom, Scheduled for St. Patrick's Day<br />
tu'i to talk publicly about is the new Pat Boone comedy,<br />
idj:s, cost of the pictures, or 'Never Put It in Writing.' a Seven<br />
rn^ of the various producer<br />
Arts production, produced and<br />
all<br />
directed by Andrew Stone."<br />
Of.nterest to exhibitors, par- Broidy is of belief it marks<br />
BlMy those who invested some the return of Boone to the type of<br />
tllion in A.C.E. Films to vehicle his fans have always<br />
mute product, is that the first wanted to see him in—a fast-moving,<br />
laugh-filled romantic ad-<br />
under A.C.E. auspices,<br />
K-'hin<br />
Red Line," will be re- venture—and the title song, written<br />
•se! in June.<br />
and sung by the star has al-<br />
W) sales executives are now ready been recorded for Dot Records<br />
*l| g with Sidney Markley,<br />
and is being released this<br />
*l| •dif A.C.E. Films, on saturaiBiioking<br />
week. March will also see the re-<br />
plans," Broidy said. lease of "The Strangler," the first<br />
to star Victor Buono, Oscar nominee<br />
for his performance in "What<br />
Fit of the newly announced<br />
Odjt, and scheduled for May,<br />
lC<br />
a<br />
Ever Happened To Baby Jane?"<br />
"We previewed 'The Strangler'<br />
and it murdered them," Broidy<br />
enthused. "Now we're preparing<br />
an unusual exploitation and advertising<br />
campaign to cash in on<br />
this coming suspense shocker produced<br />
by Sam Bischoff and Dave<br />
Diamond."<br />
For April: "The Naked Kiss"<br />
"the intimate story of the rise and<br />
fall of a harlot." 'The Leon Fromkess-Sam<br />
Firks production stars<br />
Constance Towers, Michael Dante<br />
and Anthony Eisley (of "Hawaiian<br />
Eye") and was written, directed<br />
and produced by Sam Fuller. The<br />
same team delivered "Shock Corridor"<br />
last year. Broidy's analysis<br />
of "The Naked Kiss" was, '"This<br />
one is right down the alley for<br />
today's big mass audience which<br />
buys 'kicks.' If they don't get their<br />
fill of thrills, I miss my guess."<br />
"Train 349 From Berlin," the<br />
May bellwether, is the story of<br />
an American army train going<br />
from Berlin to West Zone. The<br />
drama is sharpened by the discovery<br />
of an East German stowaway<br />
aboard, who is being hunted<br />
by the Russians and their satellite<br />
police. It's a Ray Ventura-Hans<br />
Oppenheimer presentation, directed<br />
by Rold Haedrich. Broidy<br />
described it as "an Alfred Hitchcock<br />
type picture, a la 'The Lady<br />
Vanishes.' But it has the topical<br />
excitement of the East-West situation<br />
in Berlin."<br />
The president continued:<br />
"We are proud to announce the<br />
release of the first picture presented<br />
by A.C.E. Films, Inc.: —<br />
Philip Yordan's production of 'The<br />
Thin Red Line,' made by Security<br />
Pictures, Inc. in association with<br />
A.C.E. It's best-seller by James<br />
Jones, author of 'From Here To<br />
Eternity.' The director is Andrew<br />
Marton, who won an Oscar nomination<br />
for 'The Longest Day' on<br />
which he was one of the triq of<br />
directors. He had already gained<br />
reknown for staging the chariot<br />
race in 'Ben Hur' and a long<br />
string of directorial successes at<br />
MGM. The screenplay is by Bernard<br />
Gordon and the score is now<br />
being done by Malcolm Arnold,<br />
who won an Academy Award for<br />
'Bridge On The River Kwai.'<br />
"Several leading exhibitor members<br />
of A.C.E. have seen major<br />
portions of the picture and predict<br />
it will be one of the year's<br />
big hits. Heading the cast are<br />
Keir Dullea, who flashed to fame<br />
in 'David and Lisa,' and Jack<br />
Warden, recently featured with<br />
John Wayne in 'Donovan's Reef,'<br />
and starred opposite Sophia Loren<br />
in 'That Kind Of Woman.'<br />
"For August we have scheduled<br />
'Station Six-Sahara.' This is the<br />
picture which Carroll Baker made<br />
abroad and which gained worldwide<br />
publicity because of its<br />
'mature' story and situations. It<br />
has scored wide success in Europe<br />
and all of us, especially the, sales<br />
and advertising departments, feel<br />
it is as near to a surefire click as<br />
one can hope for.<br />
"Keep in mind that 'Station<br />
Six-Sahara' will follow Miss<br />
Baker's starring appearance in<br />
'The Carpetbaggers' in which we<br />
understand her performance is<br />
so outstanding that Paramount<br />
has signed her for four pictures."<br />
Winding up his statement on<br />
forthcoming Allied Artists product,<br />
Broidy revealed that negotiations<br />
are under way on several<br />
important productions involving<br />
name talents. These, he said, were<br />
in addition to future pictures already<br />
announced. He also said<br />
that the release schedule for the<br />
first seven months of 1964 would<br />
carry a number of other films.<br />
Some titles: "The Secret Door,"<br />
"A Life in Danger," "The Master<br />
Spy,"<br />
Broidy concluded:<br />
"I hope this list of pictures will<br />
bring to full realizaton the desire<br />
of exhibitors to have highly<br />
saleable product. As a further<br />
footnote, I should add that we are<br />
now breaking all records in Japan<br />
with the release of Samuel Bronston's<br />
'55 Days At Peking,' and his<br />
'El Cid' is surpassing every picture<br />
in history in Mexico."<br />
AA Cont'est' for Best<br />
Campaign on 'Soldier'<br />
Allied Artists is conducting a<br />
contest among theatre managers<br />
in the U.S. and Canada for the best<br />
exploitation campaign on "Soldier<br />
in the Rain."<br />
The winner will recieve an allexpenses-paid<br />
trip for himself<br />
and a guest to New York for two<br />
days and two nights. The contest<br />
runs until April 15.<br />
— Adv.
. . Ivan<br />
. . Charlton<br />
. . . Another<br />
. .<br />
. . Robert<br />
. . Marvin<br />
' 1;<br />
,<br />
j<br />
^oUtfeoi^Md ^eftont<br />
^ILLIAM CASTLE, producer-director,<br />
will make "The Night Walker" as his<br />
first film at Universal, it was announced by<br />
Edward Muhl, vice-president in charge of<br />
production. Robert Bloch will write the<br />
suspense story with a start scheduled for<br />
March. Both Castle and Bloch turned out<br />
the Joan Crawford. "Strait-Jacket." at Columbia<br />
before the producer moved to Universal<br />
City . . . Cornel Wilde will go to<br />
Africa for his owni "African Adventure,"<br />
film based on the story from the 1800s. All<br />
location shooting will take place on the<br />
dark continent and will be made in Panavision<br />
and Technicolor. Wilde produces,<br />
directs and stars in the film, which will<br />
have a British touch . Heston<br />
is Orient-bound as a coproducer w-ith the<br />
Toho Co.. if a deal jells where the star will<br />
play with Toshiro Mifune, leading Japanese<br />
star in a Japanese production . . . Fouad<br />
Said will produce a feature for Diamond-<br />
International in 1964 after completing<br />
photography for Tommy Noonan on "3<br />
Nuts in Search of a Bolt." The other deal<br />
completed with Robert O'Donald, head of<br />
DI, will be a distribution contract on "Two<br />
in a Sleeping Bag" and "Bourbon Street."<br />
"Once Too Often," a novel by Lloyd<br />
Marker, has been purchased by Gene Barry<br />
for use as a theatrical feature and for television.<br />
The story is a college comedy.<br />
Barbety Productions is the production company<br />
name<br />
. . . "Moll Flanders," a famed<br />
title in literary history, has been sold to<br />
England's J. Arthur Rank Organization,<br />
with Paramount involved in the U.S. rights<br />
for distribution. The screenplay was written<br />
by Roland Kibbce, and Marcel Hellman will<br />
be the top producer on the film. Budget is<br />
over $2,000,000 ... On the 20th-Fox lot<br />
-studio production head Richard Zanuck is<br />
getting a Walter Wood property, "The<br />
Peter Hurkos Story," to star Glenn Ford.<br />
Peter Hurkos, a seer, or clairvoyant, has a<br />
good track record and has provided interesting<br />
material . Tors has signed<br />
James Komack to write the screenplay<br />
"Birds Do It," for an MGM early fall<br />
'By SYD CASSYD<br />
start.<br />
Komack originated the original story out-<br />
.<br />
line, for which he has been hired to prepare<br />
. . . Producer Mervyn LeRoy bought<br />
"Moment to Moment." an Alec Coppel<br />
jjroperty, which he will produce as his 75th<br />
film. Coppel will script for the independent<br />
production to be made at Universal<br />
"Call Me When the Cross Turns Over," an<br />
Australian novel by D'Arcy Niland, is a new<br />
purchase of 20th-Fox, with the novelist<br />
assigned to the screenplay . . . "How to<br />
Find a Man," a story by Ethel Boyd, has<br />
been purchased by Cliff Robertson and<br />
writer Dan Baron who will transcribe the<br />
novel into screenplay form.<br />
f<br />
Norman Taurog has felt the trend moving<br />
towards the new approach and has formed<br />
his own production company in association<br />
with Mick Hoey. The pair will make two<br />
films in South America in the Rio locale<br />
Independent goes for broke at<br />
the University of Southern California,<br />
where Bert Martin, a producer, will shoot<br />
"Beyond a Reasonable Doubt," a film to be<br />
shot entirely on location. Wally Campo directs<br />
with Lee Anthony and Rita D'Amico<br />
set for top roles. Anthony has been a very<br />
busy young actor in the new generation<br />
group of talented young stars and was featured<br />
in a Coronet article recently.<br />
James Mason has bought two novels for<br />
production later this year. The list now<br />
includes a remake of "Jane Eyre," "Beach<br />
of Falesa," from a Dylan Thomas script<br />
written by the poet before he died. Others<br />
are "Bishop's Move," a comedy by Lesloe<br />
Hiscott and a Canadian story from a novel<br />
by John Buell. Richard Burton, who hails<br />
from Wales where Thomas lived, is part<br />
owner of the poet's script . . . "Banner With<br />
a Strange Device," story with a nympho<br />
twist by Arona McHugh is being packaged<br />
as a feature, if someone picks up the<br />
options. Published by Doubleday, it is this<br />
month's Literary Guild selection in hard<br />
covers . . . With Hootenamiy arriving on<br />
the nation's screens, both television and<br />
radio, as a craze, it is no wonder that the<br />
folk-music ballads, for which America is<br />
known, are being readied for fihn produc-<br />
It's A ^Natural' For Showmen Everywhere!<br />
^OhZ-A'i^M^<br />
MARCH 3-4-5, 1964<br />
HOTEL CONTINENTAL<br />
KANSAS CITY. MISSOURI<br />
For Reservations: Contact Norris Cresswell<br />
I ys<br />
United Theatre Owners of tlie Heart Of AmericaH4 West 18th St.- Kansas City, Missouri<br />
tion. The latest being packaged is "Die<br />
Like a Rebel," a novel by Zapata Modesto<br />
about the Joe Hill. Earl Robiiison will sing<br />
his own "Joe Hill" ballad in the film and<br />
wTite the music score. Oak Publications<br />
puts out the book under the title, "Ballads<br />
of Joe Hill, the Rebel Boy" . . . Franklin<br />
Schaffner has "The Whistle Blows for<br />
Victory," which is based on John Starr's<br />
story of a battle on the docks, during a<br />
longshoreman strike.<br />
"The Lively Set," romantic drama with a<br />
racing car background, went before the<br />
cameras at Universal with James Dari'en,<br />
Pamela Tiffin, Doug McClure, Joanie Sommers,<br />
Marilyn Maxwell and Peter Mann<br />
starring and Jack Arnold directing for producer<br />
William Alland. The new start gives<br />
Universal five pictures currently in production,<br />
the largest number to shoot on the lot I<br />
simultaneously since 1956 ... A 35-minute<br />
featurette is being shot in Texas, at the<br />
Fort Worth stock show, by James Drury,<br />
who is a television star in Revue's "The<br />
Virginian." "The Lost Breed" as it is titled,<br />
was sold to Universal before filming for<br />
distribution rights . . . John Ericson, who<br />
(<br />
just completed stamng roles in MGM's<br />
(<br />
•<br />
"Seven Paces of Dr. Lao" and "Burke's<br />
Law," announces the reactivation of Nicole<br />
Productions, company formed by the actor •<br />
for film and television ventures. Nicole's ><br />
;<br />
first acquisition is "Aurora," comedy by<br />
Morris and Caria Welton. Ericson said the<br />
|<br />
husband-and-wife team will prepare screen<br />
treatment for himself<br />
(<br />
and Barbara Eden,<br />
;<br />
in the feminine lead . . "Hot Rod Happy"<br />
;<br />
.<br />
is a Marty Ingel feature for the busy TV<br />
,<br />
man, under the V.P.I, banner of Tom Naud,<br />
,<br />
who will produce . Arthur has<br />
|<br />
signed Kurt Villadsen to work on the<br />
screenplay of an original comedy titled '<br />
"Pettigrew." It will be made at the Univerj<br />
sal City lot. I<br />
nionboo<br />
in plans<br />
)! the she<br />
dritalf<br />
^'isexp<br />
JOS' of tt<br />
.3 eite<br />
:iiler K<br />
ctstimat<br />
a of to<br />
iaii<br />
John Beck and Hayes Goetz have secured<br />
rights to make a biographical film of the<br />
Belgium nun who last autumn catapulted<br />
ilkotisci<br />
herself to international fame—albeit anonymous—with<br />
her recordings of "Dominique"<br />
ftataiit<br />
and the album "Soeur Sourire" (Sister<br />
Smiles), released in this country as<br />
tt<br />
"The Singing Nun." Beck and Goetz re- j^Ji<br />
cently visited Sister Luc-Gabrielle, the 27-<br />
E« total<br />
year-old Dominican, known in her cloister<br />
*!a b'<br />
outside Brussels as Sister Luc-Gabrielle,<br />
and after discussions with the Mother Superior<br />
and Messrs Lebbing and Vanderhoot.<br />
titl<br />
representatives of the Philips Music Co. in<br />
Brussels who own all copyrights to music,<br />
came aw^ay with rights to peg a fictionized<br />
screenplay inspired by the most unusual recording<br />
artist in the entire annals of the<br />
4tstate.i<br />
phonograph industry. All monies accruing<br />
to the nun will be devoted to the works of<br />
!ith!j<br />
charity in which the Dominican Order is<br />
engaged.<br />
John Wayne will star in "Brannigan"<br />
for Paramount release. The star goes<br />
abroad for a Near East locale along with<br />
Hollywood studio shots in the Sam Taylor-<br />
Roland Kibbce property for summer shooting.<br />
Although the property and the star are<br />
set, the producer and the director haven't<br />
been named, which is an indication of the<br />
importance of Wayne . Kaplan,<br />
a comedian, has been signed for his first<br />
dramatic role in the Bischoff-Diamond production<br />
of "Sonu'lhing for Nothing." Dick<br />
Bernstein, wiio doubles in brass writing for<br />
tradepapcrs, will produce the story, a feature<br />
based on H. Vernon Dixon's book.<br />
Sthea<br />
16<br />
BOXOFFICE :: Fcbiniary 10, 1964<br />
J
'<br />
^'SJLS.^Blfl<br />
Sterling Theatres CONCORD THEATRE • M Fla. • Town & Country Corp.<br />
UK...A3S-I<br />
W I5 James Ik<br />
s« It Rme'i<br />
(9M11500 INVESTED IN 320 NEW THEATRES<br />
Shopping Center Construction Booms; Outlook Greater for 1964<br />
li More liiii;<br />
KANSAS CITY—Motion picture theatre<br />
instruction boomed in 1963, setting a new<br />
l-year record, and theatremen the nation<br />
:. Uo' iod 'Is 'er announced even more extensive plans<br />
todintioiKdli<br />
m ratnies. lit<br />
'Amn," ami<br />
tal of $97,411,500 expended. Of the total<br />
r 1963, 240 were four-wall theatres, costg<br />
an estimated $72,871,500, and more<br />
ere listed.<br />
While the construction of indoor houses<br />
rged forward, drive-in development also<br />
owed improvement during the year with<br />
new ozoners, compared with 72 the prej'3<br />
,!)»» Itot<br />
Joim EiicsoiLi<br />
x« niles in W<br />
^'<br />
T 1964, plans which will see the emergice<br />
of the shopping center theatre as a<br />
;w and vital force in the industry. The<br />
3W year is expected, for the first time in<br />
le history of the industry, to reach $100,-<br />
10,000 or more in investments in some 450<br />
?w theatre properties.<br />
The past year found a total of 320 new<br />
leatres either opened, announced or<br />
aced under construction, with a record<br />
lan half of these— 143—were in shopping<br />
nter locations, many of them small dual<br />
iditorium houses seating 300-500 patrons<br />
each auditorium. Tlie 1963 total, which<br />
ided 207,853 seats, compares with 170 new<br />
ur-wall houses the previous year.<br />
For the third year in a row, the industry<br />
is indicated its strength and confidence<br />
the future through building new theaes.<br />
In 1962, 242 new theatres were an-<br />
)unced, opened or placed under construcm<br />
at a total investment of $90,706,500.<br />
intinuing a building surge which first<br />
arted in 1961, when 142 nev,r properties<br />
3us year.<br />
In the state-by-state breakdown, Caliirnia<br />
took the lead from New York in<br />
63, with 34 theatres listed, compared<br />
th New York's 29. Of California's 34<br />
mses, 17 were in shopping center loca-<br />
)ns, and 16 of the total were opened<br />
iring the past year. In New York, 17 of<br />
e 29 were in shopping centers and ten<br />
id been opened. Florida held third place<br />
th 21 theatres, 15 in shopping centers<br />
id six houses opened.<br />
Data for the annual report on theatre<br />
nstruction and remodeling comes through<br />
e BoxoFFiCE-Modern Theatre continuing<br />
rvey of the theatre market, with inforation<br />
provided through news releases,<br />
[eatre equipment and supply dealers and<br />
im major theatre circuits.<br />
the reports from major cuxuits alone,<br />
in chains, during 1963, began construc-<br />
XOFHCE :<br />
: February 10, 1964<br />
tion on or opened 33 new theatres, costing houses under construction, plus amiounced<br />
an estimated $8,031,127. Ten of the reporting<br />
plans for several others, would carry out<br />
circuits revealed plans for construction this forecast. The 12 theatres now under<br />
during 1964 of 51 new theatres—four of construction include three in New York<br />
them drive-ins—at a total investment of state, at Syracuse, Utica and Albany, and<br />
approximately $12,150,000. The majority three in Youngstown, Ohio, shopping<br />
of these theatres are slated for shopping centers.<br />
center locations, once again pinpointing In the Philadelphia area, the fast-growing<br />
the new era in theatre operation, designed<br />
Sameric circuit, operated by Samuel<br />
to take entertainment into suburban trade Shapiro, president, this year opened the<br />
areas.<br />
Eric in a Harrisburg shopping center, the<br />
Late in January, Richard A. Smith, president<br />
King in the King-of-Prussia Shopping<br />
of General Drive-In Corp., which Center near Norristown and is building a<br />
headquarters in Boston, informed stockholders<br />
new di'ive-in near Camden, N. J. Shapiro,<br />
that twin theatres appeared to be with some 42 years experience as a thea-<br />
the coming thing in shopping center treman, said nine more theatres would be<br />
locations.<br />
opened soon in the Permsylvania, New Jersey<br />
"We continue to concentrate our expansion<br />
in the shopping center theatre field, Among the other circuits reporting to<br />
and Delaware area.<br />
the prime growth market for our entire industry,"<br />
Smith said. "Of the 12 shopping built five new theatres and one drive-in in<br />
BoxoFFicE, National General Corp., which<br />
center theatres in operation last June, 11 1963, announced plans for six new fourwall<br />
are already profitable. To these 12, we have<br />
houses and three drive-ins during<br />
recently added a 1,500-seat twin in Charlotte,<br />
N.C., a 1,200-seat imit in suburban The Martin circuit, headquartered in Co-<br />
1964, at a total estimated cost of $1,950,000.<br />
Chicago and a 900-seat unit in Sayreville, lumbus, Ga., which built four indoor<br />
N.J. houses and one drive-in during the past<br />
"We are accelerating the shopping center year, plans to invest an additional $1,200,-<br />
theatre construction program this year 000 during 1964 in three other four-wall<br />
with ten units already under way, including<br />
twin theatres in Fort Lauderdale, Fla.; Everett Theatres, headquartering in Char-<br />
houses and one drive-in. Stewart &<br />
St. Louis and Detroit, a 700-twin addition lotte, N.C., opened two new indoor houses<br />
to our first shopping center theatre in hi 1963 and announced plans to build one<br />
Framingham and single units in Austin, more this year.<br />
Dallas, Cleveland, Orlando, Baltimore and Georgia Theatre Co. of Atlanta built one<br />
Plainfield.<br />
new theatre in 1963 and two new di-ive-ins<br />
"We expect to break ground on an additional<br />
six to ten theatres during the next wall houses this year. Commonwealth<br />
and plans construction of two more four-<br />
six months. This energetic program will Theatres of Kansas City, Mo., which built<br />
add between 15 and 20 new shopping center one drive-in last year, set plans for two<br />
units during 1964."<br />
new indoor houses and one new drive-in<br />
Associated Independent Theatres, heretofore<br />
during 1964.<br />
limiting its operations to the New Following are state-by-state reports of<br />
York area, opened three shopping center new indoor and drive-in theatres built during<br />
the year, based on the <strong>Boxoffice</strong> con-<br />
theatres during 1963, and general manager<br />
Ralph E. Donnelly revealed that new tinuing survey records. Those marked with<br />
houses would be opened this year in Freehold,<br />
N.J.; Rye, N.Y., and East Setauket,<br />
L.I., adding that the circuit planned "five<br />
an asterisk were opened.<br />
INDOOR THEATRES<br />
others in California alone, plus others not<br />
yet available for print." Estimated cost for<br />
ALABAMA<br />
Huntsville— ,000-seot theatre, Martin Theatres.<br />
1<br />
each house is about $250,000.<br />
Mobile—New theotre, Giddens & Rester Theatres.<br />
Early this year, executives of Broumas Tuscaloosa— Druid Theatre, 750 sects, Druid, Inc.*<br />
Theatres predicted that Broumas would be<br />
ARIZONA<br />
one of the largest shopping center circuits Phoenix—Cinerama Dome Theatre, 1 ,000 seats, Forman-<br />
Nace Theatres.<br />
by the end of 1964, and the fact that<br />
Broumas now has 12 shopping center<br />
^Continued on page 18)<br />
17
"<br />
and<br />
I<br />
Continued<br />
ond<br />
and<br />
'<br />
and<br />
'<br />
I<br />
'<br />
in<br />
'*•»!<br />
''til<br />
tirciiiti<br />
CINEMA 21 THEATRE<br />
$97,411500 Invested<br />
In<br />
320 New Theatres<br />
Continued from page 17)<br />
Tucson— 300-350-5eot theatre, Art Theatre Guild.<br />
Tucson— Loft Theatre, Art Theatre Guild.<br />
CALIFORNIA<br />
Al Tohoe— 600-seoT theatre, Betty and Bill Tomlinson.<br />
Comarillo— 600-seat theatre in Ponderosa Shopping Center,<br />
Howord Bayer and PhMip Kassin.<br />
Comarillo— ,000-seat theatre in Las Posos Village<br />
1<br />
Shopping Center, Harry Rosenberg.<br />
Cormel—Carmel Theatre, 500 seats, Tom Graff ond Ed<br />
Dickinson.<br />
Costo Mesa—Cinema, 1,000 seats, Edwards Theatres.*<br />
Granada Hills—Granada Hills, Associated Independent<br />
Theatres of New York."<br />
Honford — Towne, George Peterson,*<br />
Hoyword- -New theatre as part of civic recreational<br />
c-niLT Chamber of Commerce.<br />
Encore, 380 seats, L=uis Federici,*<br />
Hollywood— 550-5cot theatre. Bob Clark,<br />
Huntington Beoch— Beach Theotre, 1,055 seats, in Five<br />
f'l.inrs Shopping Center, Edwards Theatres.<br />
La Hobro—650-seat theatre in La Hobro Shoppers<br />
Square, Ed and Dick Grossman and Don Torador.<br />
"<br />
ado— Valley View Theatre, 1,000 seats. Holiday<br />
The Ires.<br />
Los Alamitos— Rossmoor Theatre, 900 seats, in Rossmoor<br />
Shopping Center, National General Corp.<br />
Los Angeles—World Theotre, Pacific Drive-In Theatres.*<br />
Los Angeles—Cinerama Center, 1,000 seats. Pacific<br />
Theatres.'<br />
Molibu—Molibu Arts, 350 seats, Herts-Lion.<br />
Northridge— Fox Theatre, 806 seats. Fox West<br />
Ojoi— Los Robles Theatre, 576 seats in<br />
Coast."<br />
Y Shopping<br />
Center,<br />
Polos Verdes—<br />
Robert<br />
Fox<br />
L. Clark<br />
Theatre,<br />
and Lester<br />
874 seats,<br />
Blumberg.*<br />
in Peninsula<br />
Shopping Center, Fox West Coast.*<br />
Socramcnto— Coronet Theatre, 900 seats, Longtin<br />
Theatres.*<br />
Son Diego—Cinema 21, 1,100 sects, Statewide<br />
Theatres.*<br />
Son Diego— 300 -seat theatre, in Pacific Plaza Shopping<br />
Center, Pocific Coast Properties, Inc.<br />
Son Francisco— Richelieu Theatre, 300 seats, in Richelieu<br />
Hotel, Maury Schwartz.'<br />
Son Jose— 950-seat circular theatre, near Town &<br />
Country Shopping Center, Syufy Enterprises.<br />
Sonto Mario— New shopping center theotre, Lester Blumben<br />
Tohoc — L akeside Theatre, 600 seats, Harold<br />
Buchanan.<br />
Thousand Oaks—Conejo Theotre, 854 seats, in Conejo<br />
Shopping Center, National General Corp,*<br />
Torrance— Rolling Hills Theatre, 1,000 sects, Colifornia<br />
Sterling Theatres and Pacific Drive-Ins.<br />
Torroncc— UA Theatre, 825 seats, in Big Ben Shopping<br />
Center, United Artists Theatres.'<br />
West Covino— Copri Theatre, in shopping center. Statewide<br />
Theatres.'<br />
West Covina— Ploza Theotre, 1,000 seats, in Plaza<br />
Shopping Center, Sanborn Theatres.<br />
WhiMior—Whittwood Theatre, 960 scots, in Whittwood<br />
Shopping Center, Whitticr Theatres.<br />
Woodlond Hillt— New Art Theatre, 300 seots Sam<br />
Stiefel ond Irwin Weiss.<br />
COLORADO<br />
Colorodo Springs— Cooper, 832 scats. Cooper Theatres'<br />
CONNECTICUT<br />
Bridgeport — New theatre planned in Lafayette Plozo<br />
^ fii[ 1.-^<br />
Eost Hortford— New theotre plonned by East Hartford<br />
Agency.<br />
f'f':o,'clo(jment<br />
Groton 800 scot Ihoolro, Ed O'Neill,<br />
Groton aOQ-icot theotre, in Shoppers Mart, Stanley<br />
//Grnor Management Co.<br />
Hortford 800 scat thcoitc, in Bushncll<br />
New Hovsn -Ciremort<br />
Worntr Ttieolrci.'<br />
Theotre, 1,150<br />
Plozo.<br />
seats, Stonlev<br />
Norwolk -Twin theatres, Lockwood & Gordon ond Somucl<br />
H. Rosen<br />
Slorrs— College Theatre 850 scots, in Storrs Shopping<br />
Center, Connecticut Thoatricol Corp. (Slonley Warner<br />
subsidiory).'<br />
WiltOB— Wilton Theotre, 600 soots, In Gotcwoy Shopping<br />
Center, Nutmeg Thootres.<br />
de<br />
Theatres<br />
DELAWARE<br />
Newark—Cinema Center, 600 seats, in Newark Shopping<br />
Center, Eastern Shore Theatre Co.*<br />
DISTRICT OF COLUMBIA<br />
Washington— Embassy Theatre, 600 seats, Loew's Theatres."<br />
FLORIDA<br />
Bol Harbour— New theatre in luxury rental development.<br />
Cosselberry— ,000-seat theotre in Seminole<br />
1<br />
Plozo, General<br />
Drivc-ln Corp.<br />
Cocoo Beach— New theatre, Broumos Theatres.<br />
Doytono Beach— New theatre, Broumos Theatres.<br />
Fort Louderdole—Cinema I Cinema II (dual auditorium),<br />
1,000 ond 500 seots, in Sunrise Shopping<br />
Center, General Drive-in Corp."<br />
Fort Louderdole—Coral Ridge Theatre, 1,000 seats, in<br />
Coral Ridge Shopping Center, Florida State Theatres."<br />
Jacksonville— 800-1,000 seats, in Plozo Shopping Center,<br />
Broumos Theatres.<br />
Jacksonville— Cedar Hills Theotre, 1,000 seots, in Cedar<br />
Hills Shopping Center, Herman B. Meiselmon Theatres.<br />
Jacksonville—New indoor. General Drive- In Corp.<br />
Lakeland—Grove Pork Theotre, 900 seats. Grove Entertainment.<br />
Melbourne — New theatre, in shopping center, Kent<br />
Theatres.<br />
Melbourne —<br />
1 ,000-seat theatre, in Brevard Shopping<br />
Center, Broumos Theotres,<br />
Miami— Cinema, 1,200 seats, in Cutler Ridge Shopping<br />
Center, General Drive-In Corp.*<br />
Miomi— ,200-sear theotre, in Dadeland<br />
1<br />
Shopping Center,<br />
Wometco Enterprises.<br />
Miami—Concord Theatre, 1 ,200 seats, in Concord Shopping<br />
Center, Town & Country Theatres."<br />
Miami— Suniland Theatre, 1,100 seats, in Sunilond<br />
Shopping Center, Florida State Theatres.<br />
Orlando— New theatre. General Drive-tn Corp.<br />
Orlando—Colonial Plaza, 1,200 seats, in Colonial Plazo<br />
Shopping Center, Florido State Theotres."<br />
Orlando —<br />
1 ,500-seat theatre, in Food Fair Shopping<br />
Center, Wometco Enterprises.<br />
Sarasota— SOO-seot theatre, Iselin Theatres.<br />
West Hollywood— Plozo, 1,000 seots, in West Hollywood<br />
Shopping Center, Wometco Enterprises."<br />
GEORGIA<br />
Atlonta— Mortin's Riolto, 1,200 seots, Martin Theatres."<br />
Atlonfo— Lenox Square Theatre, 750 seats, in Lenox<br />
Squore Shopping Center, Georgia Theatre Co.*<br />
Atlanta—Cherokee Theatre, 950 seats, in Cherokee<br />
Plozo, H. B. Meiselman Theatres."<br />
Atlanta— Belvedere Theatre, 935 seats, in Columbia<br />
Village Shopping Center, H. B. Meiselman Theatres.<br />
Atlantic—Atlantic Theatre, 835 seats, in Atlantic Discount<br />
Center, H. B. Meiselman Theatres."<br />
Atlonta— H. B. Meiselman plans fourth shopping center<br />
theatre.<br />
Columbus— New theatre in Columbus Square Shopping<br />
Center.<br />
HAWAII<br />
Honolulu—Toho Theatre, 800 seots, Toho Co. of Tokyo."<br />
Honolulu—New theatre announced by Doiei Film Co.<br />
of Tokyo.<br />
ILLINOIS<br />
Chicago—Cinema l-Cinema II, 2700 seats. In Evergreen<br />
Shopping Center, M&R Amusement Companies.<br />
Chicogo— tdens Theatre, 1,350 scots, Lublincr & Trinz,"<br />
Chicogo— Lincolnwood Theatre, 1 ,800 seats, in Lincolnwood<br />
Shopping Center, Stanford Kohlberg.<br />
Chicago — 1,800 seots, in Rondhurst Shopping Center,<br />
Stanford Kohlberg.<br />
Chicogo—Oak Brook Theatre, 1,200 seats, in Ookbrook<br />
Shopping Center, Bolobon & Kotz Theatres.<br />
Mount Prospect— Mount Prospect, 1,200 seats, in shopping<br />
center. General Drive-ln Corp,'<br />
Skokie— 600-scat theatre, Bolobon & Kotz Theatres.<br />
INDIANA<br />
Fort Woync— New theatre in shopping center, Glendole,<br />
Fort Wayno— 850-900-soat theotre,<br />
ping Center, Broumos Theatres.<br />
Southgote Shop-<br />
KANSAS<br />
Lowrence—954-seat theatre in Hillcrest Shopping Center,<br />
Commonwealth Theatres.<br />
KENTUCKY<br />
Louiivllli— United Artists Penthouse, 900 seats. Fourth<br />
Avenue Amusement Co.*<br />
LOUISIANA<br />
Baton Rouge — Broodmoor Theotre, 1,000 scots, in<br />
Broadmoor Shopping Center, Ogden Family<br />
MAINE<br />
Portland—Twin theatre, 350 and 350 seats, in Bred<br />
Plozo Shopping Center, Esquire Theotres of Bost;<br />
MARYLAND<br />
,<br />
Boltimore—Horundole Cinema, 1,200 seats, in Hari|<br />
dale Moll Shopping Center, General Drive-ln Corp. I<br />
Baltimore — 9b0-seat theatre odiocent to EdmondJ<br />
Dnve-ln, George A. Brehm ond Joseph Einbinder.<br />
Boltimore—Cinema 1 Cinema II, 780 and 408 seo<br />
in Yorkridge Shopping Center, Schwober Theatres.<br />
College Park— Vienno Theatre, 1,600 seats, Brouri<br />
Theatres.<br />
Cheverly— Capitol Plozo Theotre, 800 seats, in Copi<br />
Plozo Shopping Center, Broumos Theatres.<br />
Glen Burnie— 900-seat theotre in Glen Burnie M<<br />
Broumos Theatres.<br />
Greenbelt— 900-seot theatre in Beltway Plozo Regia<br />
Center, Broumos Theotres<br />
Prince Georges County — Morlow Theatre, 927 se<<br />
Wmelond Theatres."<br />
Rockville— Rockville Theatre, 550 seots, m Pike She<br />
ping Center, Michoel Stem, Meyer Ehrlich, Alvin I<br />
stem (Pike Theatre Corp.).<br />
MASSACHUSETTS<br />
Boston—The Cinema, 750 seats. In Kenmore Squc.<br />
area, Joseph Levine."<br />
Boston— Pons Cinema, 600 seats, Joi les Vlomos, Pre<br />
toulis, Alfred Quintero.<br />
Boston—West End Cinema, 550 seat'<br />
.<br />
Loew."<br />
Brockton—Cinema 1<br />
Cinema II, 600 and 1,2'<br />
seats, in Westgote Shopping Center, Interstate Th^<br />
tres Corp. and General Dnve-ln Corp.'<br />
Combridge— New theatre in Harvard Square, Esqu<br />
Theatres of America.<br />
Chelsea— Parkway Plozo, 800 seots, in Chelsea She,<br />
ping Center, New England Theatres."<br />
Frominghom—Cinema II, 800 seats, in Shoppers Woi<br />
center. General Dnve-ln Corp."<br />
Greenfield— 500-700-seat theatre. Western Mossach;<br />
setts Theatres.<br />
Lawrence— ,950-5eat theatre. Notional Amusements C<br />
1<br />
Marlboro— New theatre, Greg Flor.gon.<br />
Medford—New indoor theatre of Medford Twin Drive-I,<br />
Suburban Dnve-ln Theatre Corp.<br />
Peobody—Cinema at Northshore, 1,200 seats. Genet:<br />
Dnve-ln Corp."<br />
Pittsfield—500-700 seat theatre, Westei Massachuset!<br />
Theatres.<br />
Springfield —<br />
1 ,000-seat theatre, in Springfield Pli<br />
Shopping Center, Poyne Associates<br />
Springfield— New theoti Wester Massachusetts Thi<br />
West Springfield—900-seat theoti adjoining R<br />
Drive-ln, E. M. Loew.<br />
]<br />
West Springfield—Cinema I Cinema II, 1,000 or<br />
850 seots. National Amusements Corp.<br />
Williomstown— 399-5eat theatre, Bratton, Inc, i<br />
Worcester—Cinema I, Redstone Theotres.*<br />
MICHIGAN<br />
Adrian— Studio South, 400 seats,<br />
Colomo— 450-seat theatre. Jack<br />
Detroit— ,000-seat theatre, in<br />
1<br />
William<br />
Lolo.<br />
Tech Plozo<br />
Jenkins.*<br />
|<br />
i<br />
Shoppir"<br />
Center, Sloan, Goldberg, Wisper & Wetsmon<br />
Detroit—Moi Koi Theatre, 1 ,400 seats, in shoppirj<br />
center, Nicholas George Theatre<br />
Pontioc—Twin theatre, 750 and 1,150<br />
Enterprises.*<br />
seats, in MiraC|<br />
Mile Shopping Center, Redstone Theotres<br />
MINNESOTA<br />
Minneapolis—<br />
1<br />
,500-seat thedtre, in Southtown Shoppii"<br />
Center, Mann Theatres.<br />
: if<br />
[ient ol<br />
Mwn Cii<br />
Bs.iiiad(<br />
MISSOURI<br />
_,<br />
Kansas City— Porkwoy I and Porkwoy II, 400 ond 30 .<br />
^<br />
seots, in Ward Porkwoy Shopping Center, Dunwoj^^U<br />
Theatres."<br />
Rich Hill— Booth Theatre, Shirley Booth."<br />
St. Louis— 1,200-seot theatre in Crestwood in west S ifWatcst(<br />
County, Mid-America Drive-lns.<br />
St. Louis— 1,200-seot theatre in north St. Louis Count)<br />
Mid-America Dnve-lns<br />
St. Louis— 1,200-seat theotre, in south St. Louis Countjl^<br />
CountlW''<br />
Mid-America Dnve-lns. e!Co,,wit<br />
St. Louis—Goslight Cinema, in Goslight Square area. j.,<br />
St. Louis— Martin Cinerama, 1,000 seats, Mortin Thet^f' "Wait<br />
tres."<br />
NEVADA<br />
Los Vegas—Cineromo Theatre, 1,000 seats, Formar<br />
Noce Theatres.<br />
NEW HAMPSHIRE<br />
Manchester— Empire,<br />
NEW JERSEY<br />
Brick Town— 800-seat theatre, in Brick Plozo Shoppin<br />
Center, Associated Independent Theatres.<br />
Cherry Hill—Community Theatre, 600 seats, in Borcto<br />
Center, Walter Reade, Inc.'<br />
Clostcr— Clostcr Theotre, 600 seats, in Closter Shoppini<br />
center, Skouros Theotres.*<br />
East Brunswick— Turnpike."<br />
Fort Lee— Linwood Theatre,<br />
^_<br />
M«<br />
850 seats, B. S.<br />
Enterprises " ,^<br />
Freehold— 800-seat theatre, in Freehold Shopping CenM tjj<br />
Associated Independent Theatres."<br />
Hoilct— Plozo, Associated Independent Theatres.*<br />
incliidi<br />
Moorestown— ,500-scat theotre, in shopping centW<br />
1<br />
Savor Corp. of Camden, N. J.<br />
"Salia<br />
Poterson— 800-seot theatre, Preokness Shopping CentflT<br />
Skouros Theatres.<br />
Perth Amboy— Modison Cinema, 808 seats, in shoppint<br />
center, Sommer Brothers.<br />
Preokness— Woyne."<br />
Rariton—800-scat theatre, in Airport Ploza ShopplnS<br />
Center, Associoted Independent Theatres.<br />
Wotchung— Blue Stor Cinema, 1,250 seats, in Blue Sta<br />
Shopping Center, General Drive-ln Corp<br />
NEW MEXICO<br />
Albuquerque— Fox Winrock, 800 seots. n Northeort j;.><br />
Heights Shopping Center, Notional General Corp, Corp.* M^Sleiltli,<br />
on page 20)<br />
i5,l<br />
Uf3,<br />
rem<br />
18<br />
BOXOFFICE :: Febiuaiy 10. 196*
.<br />
I<br />
;<br />
,<br />
$97,411,500 Invested<br />
In 320 New Theatres<br />
I<br />
Continued from page 18 ><br />
NEW YORK<br />
Albony— New shopping center theotre, Broumas<br />
Albany— 800-seat theatre, in shopping center, Sam!<br />
Realty Co. ond Rosenblatt Bros.<br />
Baysidc— Bay Terrace Theatre, 1 ,500 seats.<br />
Terrace Shopping Center, Fabian Theatres.<br />
I<br />
Brooklyn— t ,000-seat shopping center theatre, Tovmj<br />
Country Theatres, 1<br />
BuHolo—Twin theatres, 800 and 400 scots, Holid'<br />
Theatre-Aero Drive-In Theotre Corp.<br />
Buffalo—900-5eat theotre in suburban Homburg Soul<br />
shore Plaza Shopping Center, Broumas Theotres.<br />
BuHolo — 900-seot theatre in suburbon Amherst (<br />
Northtown Plozo Shopping Center, Broumas Theotrt<br />
Buffalo— 900-seot theotre in suburban Clarence .<br />
Transitown Plozo Shopping Center, Broumos Theotri'<br />
Centcrcoch—Centereoch. *<br />
Forest Hills—Continentol, 600 seats, Walter Reode, Inf<br />
fHicksville— 1,000-seot theatre, in Mid-Island Shoppi<br />
r-<br />
ii«i»<br />
-3Cf<br />
C<br />
«lCc<br />
670 Theatres Remodeled<br />
At<br />
$15,177,055 Cost<br />
(Continued from page 19)<br />
KANSAS<br />
Chose—Chose, Bill Kelley.<br />
Lyons— Star, M. H. Johnothon.<br />
Lyons—C Top, Raymond Beeman.<br />
KENTUCKY<br />
Morgantown—Morgon, Jim McElroy ond associates.<br />
Nicholosville— Nicklos, David Addington.<br />
LOUISIANA<br />
Alexandria-— Cincrro, Paromount Gulf Theatres *<br />
Bostrop— Rose, Gutf States Theatres.<br />
Crowley— Star, Clyde LeBonc.<br />
Duboeh^Gym, Jim Thompson.<br />
Luling Luhng, Mrs. O. J. Barre.'<br />
Morcouville— Dixie, William Conrad.<br />
Melville— Joy, Pete Autie.<br />
Mcrryvillc— Sabine. R. E- Almond.<br />
New Iberia—Colonial, Gulf States Theatres.<br />
New Orleons—Rilz, Negro citizens.<br />
New Roods— Star, Jock Hornoby.<br />
NcwcHton— Hawkis. Mrs. Billy Parker.<br />
Pierre Port—Cox, D. B. Cox.'<br />
Shrcveport— Broodmoor.<br />
MASSACHUSETTS<br />
Boston- West Er>d Cmemo, E. M. Loew's Thcotres.<br />
Springfield—Cinema X, Vincent Blois.*<br />
Springfield— Phillips, George Keffalopoulos.'<br />
Haverhill—Paramount, Julius Roscngard.<br />
Worcester— Fomily, E. M. Loew's Theatres.*<br />
MARYLAND<br />
Avolon, Ronald Freedman.<br />
Baltimore— Aurora, Rappaport Theatres.<br />
MICHIGAN<br />
Boync City— Boyne, H D. Heaton.<br />
Buchonon—^Hollywood, Electus and Lucille Stater.<br />
Soqinow— Daniel, William Kentz.<br />
Sogtnaw— Michioon, William Kern.<br />
Swortz Cr«efc—Creek. Almond Scors.<br />
MINNESOTA<br />
Arlington— Lido, Rolph Socffker<br />
Battle Lok«— Roxy, Harry Lorson and ton.<br />
Cottonwood— Dell, Woync Peterson<br />
Hoffmort— Hoffman, Kenneth Wiggiru.<br />
MooM Lok*— Loktf. Walter Lower.<br />
Worron—Worran, Poul Snyder.<br />
MISSISSIPPI<br />
Jocluon— Pix. Ad Orkin<br />
Notehei— •<br />
Ac«, Chorlet Wilhom*.<br />
Okolono—Okolorv), Dwight BhtMrd<br />
Port GIbwm—Troct, Lm H. Abrahom.*<br />
Prontitt— Ploza, Herb Mlpfo.<br />
Shvlby— Sh«lby, Mift«l NotMr.<br />
MISSOURI<br />
DeSoto— Melbo, Wchrenbcrg Theotrei.<br />
North Kant«« City -Arm&uf. Commonwealth Theatre*<br />
Cwing- ridorofJo,<br />
Pogo PqOO. cnrr<br />
Plottwnouth -RtJ<br />
NEW YORK<br />
Endicott— Cinema, Dtttnch fomily.<br />
Great Neck—Squire, Skouros Theatres.<br />
Highland— Highland, Henry C. Gregorio.<br />
New York— Art, John C, Bolte Theatres.'<br />
North Torryton— Strand, J. S. Filipkowski.*<br />
Woylond— Legion.<br />
NORTH CAROLINA<br />
Albemarle—Alomedo, Gerald Smith.<br />
Bokersville— Mars, Ted McKinney.<br />
Charlotte—Aster, Bill Lcmmond.<br />
NORTH DAKOTA<br />
Harvey— State.<br />
Hillsboro— Trail, Claude Porterville.<br />
Underwood—Rose, Gront and Mcriella Routh.'<br />
OHIO<br />
Crestline—Crestline, Harold Thompson.<br />
Doyton—Federation, H&K Enterprises.<br />
Germontown— By-Jo, John Bender.<br />
Portsmouth—Columbia, Nick Argeros.<br />
Toledo— Valentine, Jack Armstrong.<br />
Toledo ^Princess, Jock Armstrong.<br />
Vondatio— Airline, Fred Krtmm.<br />
Youngstown—Park.<br />
OKLAHOMA<br />
Barnsdolc—Thompson, six local merchants.*<br />
Carmen— Riolto, Leon Payne."<br />
Comanche —Chief, Joe King.<br />
Granite— Kozy, Ernest Craig.*<br />
Oklahoma City—Criterion, Duone Esper.<br />
Salina—New Salina, Floyd Ironsides."<br />
Snyder -Alamo, L. A, Adams.'<br />
Stonewall— Main, Cecil Ballard.<br />
Tonkawa— Roy, Bill Petty.<br />
Wagoner— Cozy, Betty Cook.<br />
Wewoko— Pix, Video Independent Theotres.<br />
Yukon^Yukon, Bennie Stout.*<br />
OREGON<br />
Medford— Criterion, Robert L. Lippert.<br />
Worrcnton—Worrenton, Mrs. David Fox.'<br />
PENNSYLVANIA<br />
Broddock—Paramount, Bill Brady and<br />
Kittoning— Columbia, Joe Brody.*<br />
Jim Riley.<br />
Library— Pork, Castelli Brothers.'<br />
Moiontown— Theatre opened by Theodore Mikolowsky.<br />
Nazareth -New Broad.<br />
Oil City- -Loionio, Chester De Marsh,<br />
Pittsburgh—Novelty, Leonard Peres.<br />
Six-Milc-Run—Crawford, Gregory Crawford.<br />
Tomaquo— Victoria, Peter A. Maguzzu.'<br />
Wcslcyvillc— Penn, Blott Bros,<br />
SOUTH DAKOTA<br />
Dcodwood— Flame, Donald Clowser.<br />
Gregory Hupp, local merchants.<br />
Woonsockct— Rex, Grant Roseth.<br />
TENNESSEE<br />
Covington— Roce.<br />
Erin- Er.n,<br />
Erwin— Erwin, Richard Callahan.'<br />
Momphit— Studio, Tommy Stewart,<br />
RIdflOky— Palace, Rex McCoskill.<br />
Rldgol«y— Polocc, James Cavness.<br />
TEXAS<br />
Blihop— Texos, Roult Gonzalez or>d A. Villoreol.<br />
Frooport— Vi Iosco.<br />
Kountxe—Goy, B L, Como.<br />
Son Antonio—Cameo, L. Smith.<br />
VIRGINIA<br />
Richmond — Brook land, Harold Miller.*<br />
WASHINGTON<br />
Pomoroy - Sccloy, Floyd Koberstoln.<br />
WISCONSIN<br />
Kowonncc community operation.<br />
WYOMING<br />
Grcybull G'eybull, Jock Kvatc, L. E. Kunkle.<br />
Plaza, Country Theatres of Glen Cove.<br />
:<br />
Kings Pork— Kings Parl< Theatre, 550 seots, Associofi<br />
Independent Theatres.*<br />
Lofham— SOO-seat theotre, Altros Development Co. i<br />
Mosscpequo—550-seat theotre, Sidney Dreier.<br />
New York Cify— Festival, 599 seats, Joseph Levine Of<br />
James L Mage.* (<br />
New York City— ,000-seot theatre, as port of Lefrl<br />
1<br />
City Shopping Center, Skouros Theatres. J<br />
New York City— Lincoln Art Theatre, 600 seats, Josel<br />
E, Levine.<br />
York City—RKO 23rd Street Theatre, 917 sem<br />
RKO Theotres.*<br />
NEW YORK CITY— 34th Street East Theatre, 410 aa<br />
Reode-Sterling.*<br />
New York City—Trons-Lux East, 600 seots, TranM, :<br />
Corp"<br />
Peekskill— 850-seat theatre in Shrub Oak Shopping Ce<br />
tcr. Associated Independent Theatres.<br />
j<br />
Pouqhkeepsie— Hudson Plaza Theatre, 1 ,000 seots, I<br />
Plaza Shopping Center. Broumas Theatres.*<br />
j<br />
Riverdole — Riverdole Cinemo, 500 seats, in Skyvif<br />
Shopping Center, F&A Theotres.<br />
Riverdole— Forrell Fine Arts Theotre, 500 seats,<br />
Riverdole Shopping Center.<br />
Riverheod— New theatre planned for senior<br />
community at Bolting Hollow by local investors.<br />
Syracuse— New theatre under way in shoppir>g 06nl<br />
for Broumas Theatres.<br />
Utico— New theotre under way in shopping<br />
Broumas Theotres.<br />
Volley Streom— Beloir Theatre, 500 seots, in i<br />
center, B. S. Moss Enterprises.*<br />
NORTH CAROLINA<br />
Charlotte—Cinemo I and Cinema II, 1,000 and<br />
seats, in Chorlottetown Moll Shopping Center,
•<br />
ouston—Oak<br />
, North<br />
I<br />
,<br />
shopping<br />
'<br />
ilwaukee—<br />
f<br />
—<br />
—<br />
N<br />
'<br />
drive-in,<br />
Plozo Fox Theatres Management Corp,<br />
llionin—New theatre in Hermitage Square Shopping<br />
Center, Wellman Associates.<br />
RHODE ISLAND<br />
Warwick— 1,000-seat theatre. Town & Country Theotres.<br />
SOUTH CAROLINA<br />
loience—Capri, 700 seats, Florence Theatres.<br />
!„!, Hill— Cinemo, 600 seats, Stewart-Everett Theatres.*<br />
! TEXAS<br />
[usiin—Capital Plaza Cinema, 1,200 seats, in Capitol<br />
PIqzo Shopping Center, General Drive-ln Corp.*<br />
'alios—Cinema, 900 seats, in Big Town Shopping Center<br />
General Drive-ln Corp.<br />
Village Theotre, 1,050 seats, in Oak<br />
Village Shopping Center, Spring Branch Theatre Co.*<br />
ouston— Windsor Cinerama, 1,200 seats, in Windsor<br />
Plozo Shopping Center, Jefferson Amusement Co.*<br />
ving—New theatre in Sowers Corner Shopping Center<br />
Richard 8. James Widener.<br />
in Antonio—Twin Cinema, 600 and 1,200 seats, in<br />
Star Mall Shopping Center, Community Research<br />
& Development Corp. of Baltimore, Md.<br />
VERMONT<br />
|gj,lee— Lake Morey Inn Theatre, Lake Morey Resort Co.<br />
VIRGINIA<br />
'harlottesville — 900-seat theatre, in Barracks Rood<br />
Shopping Center, Broumas Theatres.<br />
ynchburg— Plozo Theatre, 800 seats, in Pittman Plaza<br />
Shopping Center, Stewort-Everett Theatres of Charlotte,<br />
N. C*<br />
, ^<br />
Dtingfield— Loew's Embassy, 800 seats, Loew s Theatres.<br />
icnno—900-seat theatre, Broumas Theatres.<br />
:irginia Beach— Princess Theatre, 735 seats. Wilder<br />
Enterprises.'<br />
WASHINGTON<br />
ijoltle—Martin Cinerama Theotre, Martin Theatres.*<br />
bottle— Lynwood, 900 sects. Sterling Theatres.*<br />
WISCONSIN<br />
rookficld— 1,200-seat theatre, in shopping center, Lambrecht<br />
Enterprises.<br />
lilwoukce— Mayfoir Theatre, 800 seats, in Mayfair<br />
Southgote Shopping Center, Shopping Center Theatres<br />
Prudential Theatres of Wis.)*<br />
.lilwoukee— Point Theotre, 1 ,500 seats, in Point Loomis<br />
Shopping Center, Stanford Kohlberg.*<br />
lilwoukee — Southgote Theatre, 800-1,000 seats, in<br />
Southgote Shopping Center, Shopping Center Theatres<br />
(subsidiary Prudential Theatres of Wis.)*<br />
lilwoukce— 1,000-seat theatre, in Brown-Port Shopping<br />
. Center, Stanford Kohlberg.<br />
'.ilwGukee — 1 ,500-seat theatre in Wauwatosa, Wis.,<br />
center, Stanford Kohlberg.<br />
jlwoukee— 1,000-seat theatre opposite Mayfair Shopping<br />
Center, Marcus Theatre Management Co.<br />
Milwaukee—New theatre, in shopping center, G&G Theatre<br />
Management Corp. of Wis.<br />
1,200-seat theatre, adjacent to 41 Twin<br />
Drive-ln, Standard Theatres.<br />
lilwoukee — Capitol Court Theatre, 1,200 seats, in<br />
Capitol Court Shopping Center, Stanley Warner Management<br />
Corp.<br />
DRIVE-IN THEATRES<br />
I" CALIFORNIA<br />
akersfield—Crest, Judy Poynter.*<br />
arstow—600-cor drive-in. Western Amusement Co.<br />
uriingome— Peninsula, 1,200 cars, Syufy Enterprises.<br />
'emont— Nimitz, 1,300 cars, Sam and John Enea.*<br />
esno— 500-car dnve-in, Pacific Drive-lns.<br />
)s Angeles— El Rio, 1,500 cars, Tom Charack & Associates.<br />
lorth Long<br />
aim Springs—800<br />
'^tolumo—<br />
'ichmond—<br />
Beach— 2,000 cars.<br />
cars, Earle Strebe.<br />
1,100 cars, Stotewood<br />
Hilltop Twinvue, 1,000<br />
Pacific Drive-lns.<br />
Amusement Co.<br />
cars, Richard Jeha &<br />
Associates.*<br />
icramento—Sunrise, 1,258 cars, Fred Naify and Paul<br />
Almaz.*<br />
:in Jose— Fox Boyshore, 1,150 cars. Fox West Coast.*<br />
into Roso— Star-Vue, 1,200 cars. Theatre Monage-<br />
ment.*<br />
,nii—Simi, 1,000 cars. Metropolitan Theatres.<br />
'innyvole— 1,000 cars.<br />
COLORADO<br />
'olsenburg—New dnve-in, Sam Piazza.<br />
FLORIDA<br />
)coo Beach— Kent Theatres.<br />
River City— Kent Theatres.<br />
icksonville— Blanding, 850 cars, Kent Theatres.*<br />
:
BOXOFFICE BAROMETEI<br />
This chart records the performance of current attractions in the opening week of their first runt '<br />
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new rut<br />
ore reported, rotings ore added and overages revised. Computation is in terms of percentage i<br />
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normol; I
'<br />
:<br />
Doing<br />
1<br />
Helping<br />
I<br />
strict<br />
i[]\ 5130,000 in Telethon<br />
. w, ^or Children's Center<br />
,^.'',^''<br />
'<br />
BUFFALO—The Variety Club Telethon<br />
' ' s«"s:t j.g,. WKBW from 10:30 Saturday night<br />
"'"'<br />
1)<br />
4 p.m. Sunday accumulated over $130.-<br />
')0 •<br />
in pledges for Childi-en's Rehabilitaon<br />
Center, slightly more than the total<br />
ptained last year.<br />
yeoman's service in the fimdlising<br />
event were Mary Ann Mobley, Tim<br />
onsidine, Janice Harper, Robert Reed,<br />
iilly Lee, Vince Mauro, Vic Marrow,<br />
lletcher Fist and many others. Nathan<br />
lickman, chief barker, and Tom Fenno,<br />
liairman, were enthusiastic over the relilts.<br />
More than 200 persons volunteered<br />
take turns handling the phones, and<br />
'f- 1% ni<br />
]<br />
i^»<br />
aoffi:<br />
htertainers, civic and religious leaders<br />
|id members of the police department and<br />
\e WKBW management and staff worked<br />
l.any hours to put the Telethon over.<br />
out in collecting calls were sta-<br />
'ons WBTA, Batavia: WHDL in Olean,<br />
Imto.<br />
/JTN in Jamestown, WDOE in Dunkirk,<br />
I'JJL in Niagara Falls and CHUM in To-<br />
j'arget Is Filth, Asserts<br />
iissemblyman Marano<br />
ALBANY — The Joint Legislative Comjittee<br />
on Offensive and Obscene Material<br />
trying to eliminate the sale of filth in<br />
[•int to minors, and doesn't want to censor<br />
.',erature or any other media, assemblyman<br />
!iigi R. Marano, chairman, asserted in a<br />
:levised debate here with Granville Hicks,<br />
Writer for the Satiu-day Review.<br />
[Marano, in the debate carried by<br />
j'AST, pointed out the business in "offenve"<br />
publications is nearly a half billion<br />
uarly. He expressed the wish that the<br />
[ord "censorship" could be discarded in<br />
18 discussions concerning regulation of<br />
hat he termed "gray-area" material.<br />
Icholastic Bell Ringer<br />
jiWard Given to 'Becket'<br />
[NEW YORK—The Bell Ringer Award of<br />
fcholastic magazine has been awarded to<br />
jil Wallis' "Becket" as a motion picture<br />
i<br />
exceptional merit. Announcement of the<br />
vard will be made in the March issue of<br />
he magazine, which has wide circulation<br />
I<br />
elementary and secondary schools in the<br />
S.<br />
"Becket," which will world premiere<br />
arch 11 at Loew's State in New York,<br />
irs Richard Burton and Peter O'Toole.<br />
16 Panavision 70-Technicolor spectacle<br />
II be shown on a reserved seat policy with<br />
a showings weekly.<br />
roumas to Open Another<br />
hopping Center Theatre<br />
[silver SPRINGS, MD. — John G.<br />
i<br />
oimias, president of B&K Theatres of<br />
jiryland, Virginia, Pennsylvania and the<br />
of Columbia, has announced that<br />
e circuit's newest shopping center there<br />
will be opened in the Bradlick Shopig<br />
Center at Annandale, Va., on March<br />
The theatre will seat more than 900<br />
rsons.<br />
Ed Rosenfeld, formerly of Trans-Lux<br />
leatres, is general manager of the Brouis<br />
circuit.<br />
OFFICE<br />
-t<br />
:: Febioiary 10, 1964<br />
At Dimension-150 Demonstration in Syosset<br />
Attending the demonstration of Dimension-ISO<br />
at the Skouras Syosset<br />
Theatre, Syosset, L. I., on January 30<br />
are, left to right: Michael Naify, president<br />
of Dimension-150; Paul Lazarus,<br />
vice-president of Samuel Bronston<br />
Productions; Rube Jackter, vice-president<br />
and general sales manager of Columbia<br />
Pictures, and Salah M. Hassanein,<br />
president of Skouras Theatres.<br />
In the photo at the right are Carl W.<br />
Williams, left, and Dr. Richard Vetter<br />
answering technical questions.<br />
^<br />
Two Classification<br />
One With Penalty,<br />
ALBANY — Bills providing advisory as<br />
well as compulsory film classification for<br />
school children were introduced late Tuesday<br />
i4i by assemblyman Luigi R. Marano<br />
on behalf of the Joint Legislative Committee<br />
on Offensive and Obscene Material.<br />
He also put in a measure amending a<br />
section of the penal law to delete "pornographic"<br />
before the words "motion picture."<br />
The section makes it a misdemeanor to<br />
distribute in any way or even possess any<br />
books, magazines, still pictures, etc., "exploiting<br />
illicit sex," etc. The reason for the<br />
proposed removal was not explained, but<br />
some believe this would permit local<br />
authorities to move against objectional<br />
films, such as nudies.<br />
Chairman Marano commented: "We<br />
hope the industry will police its producers<br />
and motion pictures which are exhibited<br />
in New York state. We have pleaded with<br />
the industry, which has shown a desire<br />
to cooperate in disseminating information<br />
to parents on the content of motion picture<br />
films. I have also spoken with the<br />
Motion Pictui-e Ass'n of America and with<br />
the Metropolitan Motion Pictui-e Theatres<br />
Ass'n. They have shown an interest in devising<br />
some methods extending information<br />
to parents. Of coui-se, these associations<br />
contend that a governmental agency should<br />
not be the one to do this task."<br />
The joint committee would like to have<br />
Bills in Hopper;<br />
Other Advisory<br />
the Green Sheet more widely distributed<br />
and publicized.<br />
Marano did not explain why both advisory<br />
and compulsory classification measures<br />
were presented. One, carrying out the<br />
New York Education Department Board of<br />
Regents' recommendations, would make it<br />
a misdemeanor for an exhibitor or theatre<br />
to admit any child under 16 to a picture<br />
rated unsuitable by the state motion picture<br />
division, unless accompanied by a<br />
parent or legal guardian.<br />
Some legislators speculated that chairman<br />
Marano's introduction of two types<br />
of classification bills might be planned to<br />
win approval of at least one. They thought<br />
"advisory classification" might better withstand<br />
com-t scrutiny because it provides<br />
no penalties. The assembly overwhelmingly<br />
approved advisory bills in 1960, '61 and '62.<br />
The senate never took a vote.<br />
Retitle Lopert Release<br />
NEW YORK—"Dragon Sky" will be the<br />
release title of the Marcel Camus Frenchmade<br />
picture fonnerly known as "Bird of<br />
Paradise." The first picture to be directed<br />
by Camus since "Black Orpheus," this will<br />
also be released by Lopert Pictures. It is a<br />
coproduction of Speva Films-Cine AUiance-<br />
Flimsonor.<br />
E-1
"<br />
—<br />
—<br />
—<br />
——<br />
— —<br />
I<br />
Janus)<br />
.<br />
! ! ! ! J<br />
"<br />
'<br />
—<br />
—<br />
—<br />
Friday<br />
—<br />
.<br />
'<br />
j<br />
'Dr. Strangelove' Hit at 2 Houses;<br />
'Prize Holds Up, Others Strong<br />
"Charade" and "The Sword in the Stor/i<br />
still going strong.<br />
Buffalo— Kings of the Sun (UA)<br />
Center Move Over, Darling ;20th-Fox),<br />
6th wk<br />
Century—The Cardinol (Col), 5th wk<br />
Cinema, Amherst Man in the Middle (20th-<br />
Fox), 2nd wk<br />
Gronoda The Sword in the Stone (BV), 6th wk<br />
Paramount Children of the Damned (MGM) .<br />
Teck Charade (Univ), moveover from Buffalo<br />
Weekend Lilts<br />
Profitable<br />
Grosses in Baltimore<br />
BALTIMORE—Weekend business scorl<br />
a surprise boost at most of the first-ri<br />
theatres. As a result, overall figiui<br />
showed a gain, including holdover s'^<br />
tractions such as "Love With the PropJ<br />
Stranger" and "Charade." A newcom^,<br />
"Soldier in the Rain," opened strong ai<br />
continued big over the weekend, surpa.<br />
the same theatre's previous attractit<br />
"Strait-Jacket," which was better thi<br />
average.<br />
Charles—The Prize (MGM), 6th wk<br />
Five West The Devil and the Ten Commandment!<br />
(Union)<br />
Hippodrome Cleopatra (20th-Fox), 32nd wk .<br />
Little— Move Over, Darling (20th-Fox), 6th wk. ...J<br />
M-vfair— The Cardinal iCol), 6th wk I<br />
[gew— Soldier in the Rain (AA) I<br />
A long line of patrons are shown outside the Victoria Theatre waitins; to<br />
see 'Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb.<br />
Record-shattering business was registered at the Broadway showcase and the<br />
Baronet Theatre on the east side.<br />
^fEW YORK—The entire Manhattan<br />
first-run field perked up in late Januaryearly<br />
February with "Dr. Strangelove" attracting<br />
waiting lines out.side the Victoria<br />
in Times Square and the east side Baronet<br />
Theatre, where it broke the theatre's record<br />
following mixed reviews (The Times<br />
was just fair, the Tribune an absolute<br />
rave). The second week of "The Prize"<br />
at the Radio City Music Hall was also<br />
strong while the majority of the art houses<br />
were up, particularly the long-running<br />
"Tom Jones " and "America America," the<br />
former in its 17th week at Cinema I, the<br />
latter in its seventh week at the Paris.<br />
Also holding up in great fashion were<br />
"Love With the Proper Stranger," higher<br />
than the previous week in its sixth week<br />
at Loew's State and the east side Murray<br />
Hill, and "The Victors," in its seventh<br />
week at the Criterion and the east side<br />
Sutton. Doing fine business were two<br />
Showcase pictures. "Charade," in its first<br />
week at the Astor, following its sevenweeks<br />
smash engagement at the Radio City<br />
Music Hall, and "The Wheeler Dealers."<br />
in its second week of Showcase at the<br />
Forum, this picture having played the<br />
Music Hall last November.<br />
Holding up better or equal to preceding<br />
weeks were the two-a-day pictures, "It's<br />
a Mad, Mad. Mad. Mad World," in its<br />
llth big week at the Warner Cinerama:<br />
"<br />
"The Cardinal, in it.s eighth week at the<br />
UcMille. and "Cleopatru," in its 34th week<br />
at the Rlvoll. "Best of Cinerama" was fair<br />
in its sixth week at Loew's Cinerama. Two<br />
reserved-seat pictures from Paramount,<br />
"Becket " and "The Fall of the Roman<br />
Empire," will open In March.<br />
In addition to "Tom Jones" and "America<br />
America. " the other foreign pictures<br />
doing big buslne.ss at the art .spots. Included<br />
".<br />
. . And Suddenly If.s Murder."<br />
In lt.s .second week at the Pine Arts; "To<br />
Bed ... Or Not to Bed. " In Its sixth<br />
week at the Coronet; "The Kasy Life, in ILs<br />
sixth week at the Festival, and "Point of<br />
Order," in lt.s third week at the Beekman<br />
"Uir Rosenkavaller" Is In Its sixth wtvk<br />
of big business at the tiny Carnegie Hall<br />
Cinema.<br />
(Average is 100)<br />
Astor Charade (Univ), Showcase run 175<br />
Baronet Dr. Strangelove (Col)<br />
Bcckmon— Point of Order (Point), 3rd wk<br />
250<br />
170<br />
Carnegie Hall Cinema Der Rosenlcavolier (Slnowcorp),<br />
6th wk. of two-a-day<br />
1 75<br />
Cinema Tom Jones (UA-Lopert), 17th wk. ..!.225<br />
Cinema II The Fiances<br />
i<br />
135<br />
Coronet—To Bed ... Or Bed Not to (Cont'l)<br />
6th wk 175<br />
Criterion—The 160<br />
.'<br />
DeMille<br />
Victors (Col), 7th wk<br />
The Cordinal (Col), 8th wk 160<br />
Embassy The Doll (Kanawha),<br />
Festival The Easy Life (Embassy),<br />
3rd wk.<br />
6th wk.<br />
.. 175<br />
180<br />
.<br />
5th Avenue Hallelujah the Hills (Mekas)<br />
wk<br />
.<br />
. . And Suddenly<br />
':<br />
It's Murder<br />
7th 105<br />
Fine Arts— .<br />
(Royal), 2nd wk<br />
1 85<br />
Forum The Wheeler Dealers (MGM), 2nd<br />
wk. of Showcase 50<br />
1<br />
Guild The Guest (Janus), 2nd wk<br />
! 10<br />
Little Carnegie A Pair ot Briefs (Dovis) 125<br />
Loew's Cineroma Best of Cinerama (Cinerama),<br />
6th wk. of two-a-day 130<br />
Loew's State Love With the Proper Stranqer<br />
(Parof, 6th wk 135<br />
Hud (Para), rerun, 3rd wk. ...110<br />
Loew's Tower East<br />
Murray Love With the Proper Stranger<br />
Hill<br />
(Pora), 6th wk 35 1<br />
Texas (WB), 6th wk Paramount 4 for .125<br />
America America WB), 7th wk 160<br />
Ploza— Chaplin Film Festival (5R), 10th wk 200<br />
Rodio City Music Holt The Prize (MGM), plus<br />
Pans<br />
stogc show, 2nd wk 160<br />
Rivoli CIcopotra (20th-Fox), 34th wk. of<br />
two-a-doy<br />
RKO Palace- Boek Street (Univ), Flower Drum<br />
| jq<br />
Song (Univ), reruns 110<br />
Sutton— The Victors (Col), 7th wk 160<br />
34th Street East— The Loneliness of the Long<br />
Distance Runner rerun (Cont'l), .... 120<br />
Toho Prodigal Son (Toho) 125<br />
.<br />
Trans-Lux East— Act One (WB), 6th wk. ..'.'.'.'.'. .WO<br />
Trans-Lux 85th St —The Wheeler Dealers (MGM)<br />
2nd wk of Showcase<br />
1 35<br />
Trans-Lux 52nd St —The 7th Juror (Trons-Lux)' 130<br />
Victoria Dr. Strangelove iCol) 200<br />
Worncr— It's a Mod, Mad, Mad, Mad World<br />
(UA-Cincramo), 12th wk. of two-a-day 190<br />
World Traveling Light (Victoria), 14th wk. ...'.' 125<br />
Science-Fiction Thriller Paces<br />
Buffalo Week With 250<br />
BUFFALO — MOM'S "Children of the<br />
Damned" set a 250 pace for downtown<br />
Buffalo as thousands of youngsters stormed<br />
the doors of the Paramount Theatre over<br />
the weekend. "Kings of the Sun" ran a<br />
close second with 200 at Sheas Buffalo. In<br />
other houses, attractions that opened during<br />
the Christmas holidays continued to<br />
play a merry Jingle, with "The Cardinal,"<br />
Plavhousc The Suitor (Atlantic) I<br />
Senator— McLintock! (UA), 6th wk 1<br />
Stanton Charade (Univ), 6th wk |<br />
Town Love With the Proper Stronger (Poro),<br />
2nd<br />
Uptown The Sword in the Stone iBV)<br />
'Fair Lady' Price Scale<br />
Set; Benefit Opening<br />
NEW YORK—The price scale of tick€<br />
for the world premiere of Warner Bro<br />
picturization of "My Fair Lady," which w<br />
play at the Criterion Theatre on a r<br />
served-seat basis, starting October 21, w,<br />
range from $2.50 to $5.50. The Will Rogej<br />
Memorial Hospital Fund will spoiisor tli<br />
world premiere, according to Exiget,<br />
Picker, chairman of the Fund benefit con'<br />
mittee, and Morey Goldstein, WB viw<br />
president and general sales manager.<br />
Tickets for the weekday matinees w:<br />
be sold at from $2.50 to $4.00 while weeker<br />
matinees will range in price from $3.00<br />
$4.80. The midweek evening prices w:<br />
range from $3.00 to $5.50 while the weel<br />
end 1 through Sunday) evenini.<br />
and holiday matinees and evenings wij<br />
range from $3.80 to $5.50.<br />
In addition to the opening benefit pe:<br />
formancc, 53 other benefit perfoimanci<br />
for "My Fair Lady" have already bee<br />
booked, representing a total of $364,440 i<br />
group ticket sales.<br />
'Acapulco' Bow Feb. 19<br />
NEW YORK— "Fun in Acapulco," Hi<br />
Wallis production starring Elvis Presle:<br />
will open Wednesday (19 > at Loew's an<br />
other first-run neighborhood theatres i<br />
the greater New York metropolitan arei<br />
The Technicolor musical, directed by Rlcl:<br />
ard Thorpe from an Allan Weiss screen<br />
play, costars Ursula Andress, Elsa Gardens'<br />
and Paul Lukas.<br />
Return Run for 'Knife' '<br />
NEW YORK—Kanawha Films' "Knife i.<br />
the Water," which is the official Polls<br />
entry for best picture in this year's Acad<br />
emy Award competition, opened at th<br />
Guild Theatre Wednesday i5i following<br />
two-week run for "The Guest," a Janu<br />
Films release. "Knife" was shown at th<br />
New York Film Festival and had a six-wee,<br />
run at the Beekman Theatre late in 196J;<br />
E-2<br />
BOXOFFICE :: February 10, 191
'tarn<br />
IVER ANNIVERSARY DINNER<br />
oiorlng<br />
4\RRYL F. ZANUCK<br />
s Pioneer of the Year<br />
INOW SCHEDULED FOR<br />
i/IONDAY<br />
"February<br />
tri October :;jj<br />
iTth<br />
Feb. 13<br />
rx£ Ens f<br />
r^e f^'ricana Hotel<br />
^RB=tjn(j;t. &7thAve.,N.Y.C.<br />
IC;ETS STILL AVAILABLE: $20<br />
IJn^a^Dtln Picture Pioneers • 1600 Broadway • New York 19, N. Y,
Amike Vogel and Troupe on Tour<br />
To Drumbeat for<br />
'Brass Bottle
;<br />
||<br />
owl<br />
aaroiTe<br />
k nVID PORTRAYAL OF THE 6ALUIIT STARD<br />
A6AINST CASTRO AND HIS<br />
COMMUNISTIC COHORTS<br />
BV THE BRAVE REFU6EES<br />
WHO PROMISE..<br />
mnr<br />
•ayjioattifii<br />
HAND<br />
:;rii Bill<br />
litSuence -.<br />
I stiendiliei<br />
Ttes-Lbs fe |i<br />
OF THE<br />
:f-<br />
ARAM<br />
KATCHER<br />
ji li'Ji i<br />
Strew;<br />
: o; 1<br />
iPJctir:
. . The<br />
. . The<br />
. .<br />
. . John<br />
'<br />
'<br />
I<br />
ALBANY<br />
The Cardinal" is the kind of picture<br />
"that makes you proud to be a theatre<br />
manager." Phil Rapp, city manager at<br />
Schenectady for Fabian, comments. Bill<br />
Kraemer, booker-buyer at Schine headquarters<br />
in Gloversville. says this film is<br />
one which does the industry as well as the<br />
boxoffices a good turn: "It attracts many<br />
persons who are frequent patrons and holds<br />
the regulars." Other showmen also have<br />
described "Cardinal" as a prestige picture<br />
which not only draws wide audience.s<br />
and does holdover business, but also creates<br />
much favorable word-of-mouth comment.<br />
Harry Aranove, fonner Warner Bros,<br />
booker, now film librarian for the New<br />
York Department of Commerce, was on<br />
the arrangements committee for the motion<br />
picture show presented by the Gideon<br />
B'nai B'rith at the Jewish Home for the<br />
Aged . Variety Club will wind up<br />
its Variety Week activity with its annual<br />
champagne ball at the Ten Eyck on the<br />
22nd. Herb Schwartz is chairman for the<br />
observance, with Adrian Ettelson. George<br />
Schenck. and Jack Merritt.<br />
.<br />
.<br />
Joe Miller, who operates the Menands<br />
Drive-In here, was in from Florida for a<br />
day or two taking care of business<br />
Ray Smith of Smith Booking Service was<br />
Dan<br />
recovering from a bad cold<br />
Houlihan, manager at Buffalo<br />
. . .<br />
for Paramount<br />
and a onetime manager here, conferred<br />
with George Lynch. Schine buyer,<br />
at Gloversville and stopped here briefly . .<br />
Bob Adler, Allied Artists, attended a sales<br />
conference in Philadelphia post-<br />
Christmas business and excellent lineup of<br />
films coming up have created new confidence<br />
among exhibitors.<br />
Adrian Ettelson, Fabian district manager;<br />
Herb Schwartz. Columbia: Herb Gaines.<br />
Warner Bros., and Ralph Ripps, MGM.<br />
made reservations for the dinner given<br />
for George Trilling, retired Fabian buyer-<br />
Are<br />
YOU<br />
behind<br />
the<br />
EIGHT BALL on<br />
remodeling your chairs?<br />
We do it for you without<br />
a loss of business<br />
HAYES<br />
Seating Company<br />
244 W. Main St. Montour Falls. N. Y.<br />
Phone 568-8343<br />
booker, at the Astor Hotel in New York<br />
on the 5th. Schwartz arranged to see Joe<br />
Ingber of Brandt Theatres, and Al Geiler<br />
of ABC-Paramount while in the big city.<br />
Gaines likewise arranged dates w-ith New<br />
York buyers-bookers . Wilhelm<br />
of Wilhelm-Thornton, in town briefly, reported<br />
his wife was feeling better. She<br />
had been suffering from a back ailment.<br />
Assemblyman Harold I. Taylor, former<br />
operator of Delphia in Chittenango, reminisced<br />
at the Capitol about stars of past<br />
and present. He went back to Clara Bow,<br />
the "It Girl."<br />
John Turner Takes Duties<br />
As UA New York Manager<br />
NEW YORK—John Turner has assumed<br />
duties as United Artists' new metropolitan<br />
New<br />
manager in<br />
York, it was announced<br />
by James R.<br />
Velde, UA vice-president.<br />
Turner replaces<br />
D. J. Edele<br />
who has been named<br />
division manager of<br />
the newly created<br />
central division.<br />
Turner, who has<br />
been with UA since<br />
1949. was branch<br />
John Turner manager in New York<br />
from 1960 until his<br />
present assignment. Prom 1956 through<br />
1960 Turner was the company's eastern<br />
district manager and was UA's Philadelphia<br />
branch manager from 1949 until 1956.<br />
The new UA metropolitan manager first<br />
joined the motion picture industry in 1930<br />
when he became a film buyer for Wamer<br />
Bros, theatres in Philadelphia, a position<br />
he held for 19 years.<br />
Charlotte, Albany Lead<br />
In Warner Sales Drive<br />
NEW YORK—The Warner Bros.'<br />
Charlotte<br />
and Albany branches are battling for<br />
the lead in the "Winners From Warners"<br />
sales drive, which started its final month<br />
February 1. At the end of the 16th week of<br />
the drive. Charlotte held first place in the<br />
cumulative standings by a narrow margin<br />
over Albany.<br />
The WB Omaha and Dallas branches<br />
moved up to third and fourth places,<br />
respectively, in the drive which will conclude<br />
February 29 and offer $35,000 in cash<br />
prizes.<br />
5% Tax at Washington, Pa.<br />
WASHINGTON. PA.—The city council<br />
adopted a record $1,400,000 budget, hiked<br />
the real estate levy by 3.5 mills and reduced<br />
the amusement tax from 10 to 5<br />
per cent. The Chamber of Commerce and<br />
the Downtown Business Association had<br />
petitioned for elimination of an amusement<br />
tax. Initiated this year is a $200<br />
annual master license for each operator,<br />
plus a $5 hike for each jukebox. Pinball<br />
machine and bowling machine fees remain<br />
at $30 each. New councilman William<br />
C. Wilson, manager of Associated's<br />
Penn Theatre, was the lone dissentt-r in<br />
adoption of the new budget. He said his<br />
objection was over "unrealistic" revenue<br />
figures. "Little Washington" has two theatres,<br />
the Penn and the Basle.<br />
Bob Coyle. Showman<br />
For 70 Years, Is Dead<br />
^<br />
jri<br />
CHARLEROI. PA. — Pioneer exhib:)r '<br />
Robert S. Covle died February 4 af te i^,- -,'.<br />
lifetime in the show business here.<br />
84-year-old theatreman had been in<br />
dining health for a long period.<br />
"Bobby" Coyle was for many years<br />
of the mideast's most popular exhibit)<br />
and his Coyle Theatre was a family<br />
tertainment center, exhibiting qua<br />
movies in expert projection, sound<br />
entation, etc. He started his thea<br />
career before motion pictures, or mov<br />
pictures as they were called, in the<br />
silent film years. The Coyle was built<br />
a legitimate theatre and opened in IJ<br />
Later the Coyle became an early mol<br />
picture house and was noted for its<br />
pearance and its offerings for many m<br />
in all directions. For a number of ye<br />
a son Robert has managed the Coyle T<br />
atre. Surviving in addition to his son<br />
sister is his wife.<br />
A theatre owner for more than 70 yei<br />
Coyle will be missed, and those fortun<br />
enough to have known him will not 1<br />
upon his likes again. A man of chai<br />
and honor, a showman of the old sch<br />
who improvised and who met his tic<br />
purchasers with hearty and wholei<br />
greetings, he kept in touch with the mol<br />
picture industry to the end.<br />
WB's 'Dr. Crippen' Set<br />
For Paramount Theatre<br />
NEW YORK—"Dr. Crippen." a Brill<br />
Jil<br />
an<br />
;of<br />
(j$! al<br />
Icii<br />
iitlie<br />
It is re:<br />
iBOte;"<br />
utiyaii<br />
isidenti<br />
illiepoi<br />
allied<br />
E in Col<br />
Hi8<br />
tjwerei<br />
loner,<br />
u^^^<br />
In,'<br />
picture produced by John Clein, wt I<br />
Warner Bros, is distributing in the<br />
will open at the New York Paramo<br />
Theatre Friday il4) following a sew sP.Siiti<br />
week run for Warner Bros.' "4 for Texi' Eien<br />
Donald Pleasence, also currently feati lArts<br />
in "The Guest," Janus Films release at<br />
Guild Theatre, plays the title role il Kj<br />
Coral Browne, Samantha Eggar, Doif<br />
Wolfit and James Robertson Justice<br />
featured.<br />
Another WB release, Elia Kaztto<br />
"America America" is in its eighth Wjltjjliiis<br />
at the Paris Theatre.<br />
Robert Lindemeyer Namei<br />
Metro-Kalvar Director<br />
NEW YORK — Robert B. Lindemejf,<br />
who came to Metro-Kalvar in Septemp<br />
from the American Machine and Founiy<br />
Co.. where he held a managerial post in *<br />
field operations and engineering divisionB<br />
Santa Barbara, ha.s been named directoiH<br />
technical .services for Metro-Kalvar. LlniK<br />
meyer has specialized in motion pictuji<br />
and TV production and. following<br />
World War service, was named tele'<br />
production director for the color cl<br />
circuit TV facility headquarters In Wi<br />
ington. D.C.. a post which he held<br />
1962.<br />
Doubles Print Order<br />
NEW YORK Governor Films plans)<br />
utilize 100 prints, almost double its reguf<br />
order, for the domestic release of "A TOU<br />
of Hell. the British drama being relea<br />
"<br />
in March, according to Dave Emanuul<br />
pi-esident. The picture, fonnerly tltl<br />
"Serious Charge." will open in 18 key citJ<br />
the first week of March.<br />
ilintlif<br />
opeiiK<br />
as" at<br />
B Jones<br />
iimca,<br />
'fil«t(«r<br />
Sits to<br />
E-6 BOXOFTICE :: Febi-uary 10.
'<br />
Mvle<br />
f<br />
,<br />
Arabia."<br />
. . The<br />
. . John<br />
. . The<br />
. . Nick<br />
. . Pennsylvania's<br />
. .<br />
BUFFALO<br />
" "Kesi, (ijie Teck Theatre, operated by LoeWs<br />
** ''<br />
Theatres at 760 Main, was reopened<br />
ten V<br />
itZTw<br />
'.„<br />
'''^ "Charade," moved from the Buffalo<br />
here it had run since Christmas Day.<br />
-<br />
',^ '""*' losed since July, the Teck was scheduled<br />
DoT''-' 1' '^°P^''' Christmas Day but remained<br />
'jwi eiix,<br />
(lut because of a labor dispute with Local<br />
-•asafam;-<br />
1)3 of projectionists. Tom Harmon is the<br />
fffiiDitiiig<br />
f, |g^ manager at the Teck . Febru-<br />
«im, SOU; iry 25 closed circuit telecast of the Liston-<br />
—"'"** (lay heavyweight title fight will be pre-<br />
W,oit hnted at the Paramount and Century<br />
m, imij.<br />
[jgati-es. It is reported plans are under way<br />
tss i,,<br />
|, j,j.jj,g jj^g i3ou(. ^Q ^j^g sj.jg3 Buffalo.<br />
a openal : |<br />
ssn early: 1^^ Sokolsky, columnist in the Courieris<br />
noted ior;' ixpress wrote: "The days of motion picture<br />
"Ji?i!oriiBE.i- r"ess agentry may not be dead, but a group<br />
! nimlier • i:<br />
area residents might be a little tempted<br />
iifdtheCo; argue the point. Said group became innsely<br />
excited over Peter O'Toole's<br />
I<br />
-tan to ki<br />
perrmance<br />
in Columbia Pictures' "Lawrence<br />
more Its members quickly formed a<br />
than If"'<br />
and those y ^^^^ ^o'" l'^<br />
^^^ actor. Letters were written<br />
the film company in the hope of obtain-<br />
;:. hijuiB ff • I<br />
A man oft' jS some photographs of O'Toole. Three<br />
Eoltheolj- 1"^ ^ ^^'^ months later, after being<br />
|Oroughly ignored, the Peter O'Toole Pan<br />
ijjjjfljjiub<br />
disbanded. Truly an example of modti<br />
high-powered<br />
."7 and ty,<br />
promotion?"<br />
(jiichintlitti:4<br />
tf eid. ;<br />
Suzy Towner, for the last two years sectary<br />
of Movies on a Shoestring, an anlal<br />
event in the George Eastman House in<br />
ippen' Se'<br />
ichester, is leaving the post and also<br />
iving Kodak. She and her husband are<br />
::.:;::.. ^.j tjving into a new home some 75 miles<br />
iath of Rochester where hubby will be<br />
Jaia Clea<br />
I<br />
ri'jtim in itil hployed.<br />
^ M m I.<br />
; * iMoms P. Slotnick has signed a contract<br />
Ittnins<br />
,jj^.jj[.N ,• the premiere of "Dr. Strangelove" at<br />
io<br />
'.'<br />
cnrreBtlv<br />
atla tm<br />
'•;<br />
Fine Arts Theatre at Rochester in<br />
arch . . Joseph E. Fox, long active in<br />
.<br />
'My 'Variety Club, will retire April 1 as<br />
t! store<br />
:j(<br />
opened In 1938 . . .<br />
•| (mager of the Neisner store at 460 Main<br />
1 Employes gave him a farewell dinner<br />
ri<br />
;<br />
lently. He has been the manager since<br />
The two<br />
jnes" films opened on Rochester screens<br />
(ring the week, "The Misadventures of<br />
iJlin Jones" at the Monroe on the 11th<br />
ifi "Tom Jones" at the Riviera on the<br />
im<br />
Diiectoi<br />
Th.<br />
ids on "Irma La Douce" at the Martina<br />
'^eatre in Rochester claim "The longest<br />
t'l in America, by far," 31 weeks and still<br />
^ng strong.<br />
tiarry Unterfort, zone manager of Schine<br />
laatres, took two teenagers and two high<br />
sool editors to Buffalo to interview An-<br />
T'te, coming in "Merlin Jones" February<br />
1 at the Paramount. This followed a<br />
,j ''incheon With Annette Contest."<br />
!o: tie »f' i j'lga Sutcliffe and Jack Greening play<br />
R<br />
:f roles in Paramount's "'Where Love Has<br />
Cie."<br />
DRIVE-IN SCREEN SURFACING<br />
Twice the Brlghbios—Sharpr<br />
ON BETTER DRIVE-INS EVERYWHERE<br />
THE GEORGE ENGLISH CORP Btrwyn, Po.<br />
. . . .<br />
lonwide Serrtce Uteriture TtL Migvi 4-4362<br />
COMBINED INSTALLATION—Jack Fitzgerald jr., Variety International<br />
property master who lives in Toronto, Ont., was the installing officer at the combined<br />
installation ceremony of Variety Tent 7 of Buffalo and the Women's League<br />
of Variety. Left to right: Giannina Pappalardo, re-elected president of the<br />
Women's League; Thomas W. Fenno, chief barker of Tent 7; Fitzgibbons; Nate<br />
Dickman, outgoing chief barker, and Joseph Harmon, Niagara Falls.<br />
PITTSBURGH<br />
The Way family, in the show business at<br />
DuBois since before the tm-n of the<br />
century, has retired from theatre operation<br />
and tm-n its Avenue Theatre and Hi-<br />
Way Drive-In over to Cooperative Theatre<br />
Service of Pittsburgh, headed by Bert<br />
Stearn, Lou Hanna and Mrs. James H.<br />
Nash, widow of the 'West View and 'Wexford<br />
outdoor exhibitor. The late A. P. Way<br />
founded the theatre dynasty; then son<br />
Marlin took over, and in recent months<br />
Dean, son of Marlin, has been running<br />
the theatres.<br />
. . . Associated<br />
.<br />
UA here says that Milt Greene, salesman,<br />
was not "let go" as printed here<br />
last week, but that he resigned<br />
Theatres awaits rezoning at Bed-<br />
ford township, east of Cleveland, to start<br />
construction of a de luxe 1,500-car outdoor<br />
theatre Zomnir, Hymie<br />
Wheeler, Jane Patterson and Jack Weltner<br />
are announcing UA playdate drive weeks.<br />
June 28-July 11 ... Dr. H. L. Wechsler,<br />
president of the McKeesport Academy of<br />
Medicine, is a son of Jerry Wechsler, in<br />
years past local WB manager and now<br />
a TV film sales executive.<br />
Geraldine Flannery, 17, Gateway Theatre<br />
cashier, said that the man approached<br />
the boxoffice and handed her<br />
a note which read: "Let me have all your<br />
money. Don't scream, I have a gun." She<br />
scooped up the money from the cash<br />
drawer and gave it to the bandit who<br />
made his getaway on foot down Sixth<br />
street toward Penn avenue . . . Paul Puglia,<br />
operator of the Opera House at Waynesburg,<br />
also owns the Puglia Buick agency<br />
there . . . Harry Minsky Kalmine, former<br />
WB-SW zone manager here, and now vicepresident<br />
and general manager of SW, was<br />
here on an inspection trip . . . Ladies<br />
of the Variety Club scheduled a Washington's<br />
Birthday fashion show and card party<br />
at the Penn Sheraton (22i.<br />
Thomas Hoon, 24, son of the late Roy<br />
and Mary Jane Hoon of Filmrow, died<br />
recently on a vacation at Vero Beach, Fla.<br />
The divorced father of two young children<br />
was injured in a car accident early<br />
in December . Meadowns near<br />
Washington, Pa., has scheduled 50 nights<br />
of harness racing June 12 to August 8 . . .<br />
Dick Crosby has reopened the Hollywood<br />
Theatre, closed a month for furnace repair,<br />
at California, Pa.<br />
Tony Coutsombis, former manager of<br />
the J. H. Harris Theatre who remained<br />
for a while when it was renamed the<br />
Gateway, now is manager for United<br />
California Theatres in Los Angeles<br />
W. C. Wilson of the Penn at<br />
.<br />
Washington,<br />
a new city councilman, has been appointed<br />
public safety director . . . Mike<br />
Gudukas, Leona at Homestead cashier for<br />
nearly ten years, was injured Wednesday<br />
(4) when her car rammed into another<br />
one . Raspa is preparing the State<br />
in Rivesville, W. Va., for reopening . . .<br />
It's like oldtimes to see four one-sheets<br />
on upcoming pictures in the Paramount<br />
shipping room . regular<br />
annual legislative session ended and the<br />
administration called a special session to<br />
West Vir-<br />
begin at noon February 11 . . .<br />
ginia legislature passed a strict blue law<br />
which will be effective in 90 days. Some<br />
of the Mountaineer delegates state that<br />
enforcement of this law would be impossible<br />
with existing police forces, etc.<br />
Tony Antonoplos, a showman for 30 years<br />
in this section, was on Filmrow the other<br />
day prior to returning to his post as manager<br />
for the Chakeres circuit's Sidney<br />
Theatre in Ohio. He recently underwent<br />
an operation here for removal of a cataract.<br />
Tony's son Peter, named after the<br />
pioneer exhibitor of this city, is attending<br />
the University of Wittenberg in Springfield,<br />
and serves as Chakeres relief manager.<br />
FILMACK'S NEW 1964<br />
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:OFnCE<br />
: : February 10, 1964 E-7
Producers<br />
public<br />
AT RICHMOND CONFERENCE—Virginia exhibitors gathered at Richmond<br />
recently for a rally in behalf of the California Crusade for Free Television. The<br />
meeting was sponsored by the Virginia Motion Picture Theatre Ass'n. Left to right<br />
are Roy Cooper of San Francisco, vice-president of the TOA, one of the speakers;<br />
Lee Hofheimer, Norfolk; Hal Lyon, Franklin, and Glen Norris Arlington.<br />
WASHINGTON<br />
Arthur Sylvester, assistant secretary of<br />
defense issued under<br />
i<br />
affairs ,<br />
date of January 21,<br />
)<br />
"Procedures for DoD<br />
Assistance on Production of Non-Government<br />
Motion Pictures and Television Programs.<br />
"<br />
should request No.<br />
5410.16 from the Department of Defense<br />
instruction which delineates the government's<br />
procedm-es in cooperating with motion<br />
picture production. Another important<br />
DoD instruction is No. 5410.15, "Delineation<br />
of DoD Audio-Visual Public Affairs<br />
Responsibilities and Policies," also dated<br />
January 21.<br />
Invitations to two important premieres<br />
have been issued. Loew's Palace gala reopening<br />
on the 11th, after complete refurbishing,<br />
will include "a preview inspection,"<br />
cocktails, buffet, the screening of<br />
"Man's Favorite Sport?" and Paula Prentiss<br />
in person. The Stanley 'Warner management<br />
will premiere "It's a Mad, Mad,<br />
Mad. Mad "World" on the 18th at the Uptown<br />
Cinerama Theatre.<br />
Producers Ralph Nelson f "Lilies of the<br />
Field"! and Edward Dmytryk ("The Reluctant<br />
Saint"! received the 1964 National<br />
WANTED<br />
Multiple Operations General Manager<br />
Philadelphia oreo. Heavy Drive-ln experience.<br />
All-oround top man. Immediate S2-week<br />
employment.<br />
}200 weekly salary plus bonus end stock<br />
options. Apply:<br />
Northeast Theatre Management Corp.<br />
ENDLESS<br />
BURNS THE [NTIRE<br />
POSITIVt ROD<br />
Scvr Corbon Coit<br />
CAST COAST THEATRE SUPPLY<br />
in\ Kcn-ood Av«<br />
Bollimorr, Maryland<br />
Phone: «65-ai30
tet tie<br />
;<br />
.:<br />
'<br />
;<br />
Embassy's<br />
1<br />
Paramount's<br />
I<br />
'<br />
In<br />
(td<br />
NEWS AND VIEWS OF THE PRODUCTION CENTER<br />
(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.)<br />
'.'^nei to his i-<br />
"istie to to t<br />
.aMalMsd,<br />
: '.MI? on ti:<br />
: a ih( saiEf<br />
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! lieatrt at E<br />
tit final wtti;.<br />
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maniE<br />
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performer in lii<br />
William Gt<br />
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lara Orais<br />
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A select<br />
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...ciavedK-<br />
Five Films Nominated<br />
For Director Awards<br />
HOLLYWOOD—Nominees for Directors<br />
Guild of America "outstanding directorial<br />
achievement" award for 1963 are, in alphafbetical<br />
order:<br />
Warners' "America America," director<br />
(<br />
jElia Kazan, assistant, Burt Harris.<br />
"8 ',2", Pederico Pellini, asisistant.<br />
Guide.<br />
"Hud," Martin Ritt, assistjant<br />
Clifford C. Coleman Jr.<br />
i<br />
UA's "Lilies of the Field," Ralph Nelison,<br />
assistants Harry R. Sherman and J.<br />
Paul Poplin.<br />
UA's "Tom Jones," Tony Richardson, as-<br />
Isistant Gerry O'Hara.<br />
DGA's 2,300 members will receive ballots<br />
for the final selection, with winners to be<br />
'announced at the awards dinner Februjiry<br />
22.<br />
tCuther Davis and Group<br />
Sued Over 'Lady in Cage'<br />
HOLLYWOOD—WiUiam Warwick, presi-<br />
'ient of Producers Studio, and his wife<br />
'\nnelle have sued Luther Davis, Luther<br />
Javis Pi'oductions and the American Enertainment<br />
Corp. charging breach of conract<br />
over "Lady in a Cage," starring Olivia<br />
le Havilland. The Warwicks ask back salaies,<br />
an order to issue 260 shares of stock<br />
nd an order nullifying the transfer of the<br />
ilm by Davis to Luther Davis Pi'oductions<br />
or Paramount release.<br />
lieu of this, in one cause of action,<br />
i^iey seek $1,444,400 and $1,000,000 in<br />
'unitive damages; in the alternative, $1.-<br />
'lOO.OOO as general damages and $1,000.-<br />
|00 in punitive damages.<br />
Paramount was also named a defendant.<br />
Special Newspaper Edition<br />
Devoted to Hollywood<br />
HOLLYWOOD—The Hollywood Citizen-<br />
News special edition for January 31-Pebruary<br />
1, called "New Hollywood Horizons,"<br />
is devoted to a summing up of 60 years<br />
of progress in Hollywood and a look into<br />
its future.<br />
Feature stories relate the start of the<br />
city as a small village through its progress<br />
as the motion picture empire of the world;<br />
the advent of the sound film which resulted<br />
from the demands of the motion<br />
pictm'e fans; and a nostalgic review of<br />
early day productions, screen and other<br />
personalities. Stars of the silent days are<br />
recalled along with some of the technical<br />
aspects of production.<br />
The special edition devoted several pages<br />
to a finance and insurance review predicting<br />
greater successes than ever in Hollywood's<br />
future.<br />
Five Ace Nominees<br />
HOLLYWOOD—Cleopatra, How the West<br />
Was Won, Hud, It's a Mad, Mad, Mad, Mad<br />
World and Tom Jones have been nominated<br />
for Ace awards, to be presented at a<br />
dinner March 21.<br />
Albert Shaff Very 111<br />
HOLLYWOOD — Albert Shaff, music<br />
editor, has entered the Motion Picture<br />
Home, Calabassas, for treatment of a serious<br />
illness. His latest job was on "Lilies of<br />
the Field," an Oscar nominee.<br />
K!^^^l<br />
'irst Scholarships Awards<br />
rem Minnelli Fund<br />
HOLLYWOOD — First winners of the<br />
'wly established Vincente Minnelli fine<br />
ts scholarships at UCLA are Richard<br />
oer Jensen, music-voice; Stephen Schroler,<br />
art-painting, and Marshall Williams,<br />
eatre arts-television. The scholarships<br />
e awarded to outstanding students<br />
rough a committee headed by Dean<br />
illiam Melnitz of the fine arts departent.<br />
Minnelli, scheduled to direct Irving Bern's<br />
"Say It With Music" for MGM, said<br />
e scholarships were established because<br />
an imrtant<br />
step to progress in the world of<br />
w business or any creative media."<br />
ncouragement of young talent is<br />
V^% 'rl
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UA AD-PUBLICITV BRIEFING — Top circuit managers and ad-publicity<br />
representatives turned out for a briefing session on "From Russia, With Love,"<br />
conducted by United Artists' roving ambassador of "James Bondmanship," Tom<br />
Carlile. On hand for the session were, seated, left to right: Bill Wasserman,<br />
Los Angeles UA branch sales manager; Carlile; Bob Weeks, Fox West Coast<br />
district manager; Dick Carnegie, Los Angeles UA branch manager; Dick Herman,<br />
Sero Amusement ad-pub director; Pete Latsis, FWC director of press<br />
relations, and Pete Emmet, UA fieldman. Standing: Roily Gunderson, UA salesman;<br />
Arnold Michaelson, Stanley Warner district manager; Joe VIeck, FWC<br />
publicist; Jules Lanfield, Amusement Corp. of America district manager, and<br />
Bill Scholl, UA western regional publicity supervisor.<br />
'Fair Lady' at Egyptian<br />
October 28 for MPRF<br />
LOS ANGELES—"My Fair Lady" will<br />
open at the Egyptian Theatre October 28<br />
in a benefit premiere for the Motion Picture<br />
Relief Fund. The local opening, a<br />
week after the New York premiere, will be<br />
attended by Audrey Hepburn, Rex Harrison<br />
and other members of the cast in addition<br />
to a lineup of local industry, civic<br />
and social celebrities.<br />
Jack Warner pointed out that the benefit<br />
would be "the fii-st tangible evidence<br />
of the industry's support of the MPRF<br />
drive to raise $4,000,000 in the next 15<br />
years for expansion of its Country Home<br />
and other facilities.<br />
MGM screened "A Global Affair" for<br />
local officers of the American Ass'n of<br />
United Nations and their guests. The film<br />
is .set in the United Nations headquarters<br />
and includes an appearance of Adlai Stevenson.<br />
U.S. ambas.sador to the UN.<br />
A charity screening of "The Pink Panther"<br />
will be held by the Aid-Mates at the<br />
Directors Guild Theatre March 13 to benefit<br />
the Children's Speech and Hearing<br />
Center in the San Fernando 'Valley.<br />
Mickey Rooney Planning<br />
Eight Talent Schools<br />
HOLLYWOOD- Mickey Rooney, who declared<br />
bankiuptcy in court recently, is going<br />
into business and opening eight franchi.ses<br />
for talent .schools with Jerry Keefer<br />
as general manager of the new firm.<br />
Rooney has al.so formed Hilarity, Inc.. and<br />
plan.s to iiroduce comedy pictures.<br />
Some of the titles announced, without<br />
further details, include "The Big Snatch."<br />
"P'ollow That Kite" and "Tliere's No Place<br />
Like Rome." Another is the revival of the<br />
old Rooney-Judy Garland team with "Love<br />
and Let Love."<br />
Art Theatre Included<br />
In Imperial Highway Plaza<br />
LA HABRA. CALIF.—A 650-seat art theatre<br />
is included in the plans for a $2,000,-<br />
000 shoppers square to be built at Imperial<br />
highway and Euclid avenue. Carver<br />
L. Baker & Associates. Palos Verdes architects,<br />
are preparing the plans, which also<br />
embrace an ice skating arena.<br />
Plan European Service<br />
HOLLYWOOD — Bernard Feins,<br />
Em-opean<br />
representative of Panavision. Inc..<br />
is here for a month of conferences with<br />
Panavision president Robert E. Gottschalk<br />
and other executives, on the opening of a<br />
series of stations in Paris, London, Rome<br />
and Munich, to make Panavision more<br />
readily available to producers shooting<br />
films on the continent.<br />
Leland Allen Dies<br />
CULVER CITY. CALIF.—Leland Allen,<br />
booker for Pacific Drive-In Theatres and<br />
formerly associated with Commonwealth<br />
and Republic in Kansas City, died Thursday<br />
t6> of a heart attack while in his car<br />
on a freeway here. Allen was a brother-inlaw<br />
of the late theatreman Clarence<br />
Schullz. Funeral services were held Saturday<br />
i8i at the Kingsley-Gates Mortuary in<br />
Culver City.<br />
'Sword and Stone' Author Dies<br />
HOLLYWOOD—T. H. White, author of<br />
"The Sword in the Stone." the novel on<br />
which the Walt Di.sney film was based, died<br />
aboard ship recently near Pireaus, Greece,<br />
while on a world lecture tour. While also<br />
wrote the trilogy which served as the basis<br />
of "Camelot." the musical.<br />
Trilling Leaving WB<br />
After Three Decades<br />
HOLLYWOOD — A decision to leav(<br />
Warner Bros, after 30 years to enter "othei<br />
fields of motion picture making." was an- Ji'<br />
nounced Tuesday i4i by Steve Trilling<br />
vice-president and executive assistant U<br />
Warner Bros, president Jack L. Warner<br />
Trilling, who had served in the latter ca<br />
pacity 25 years, said that he had been de<br />
liberating about plans to enter anothe<br />
phase of industry production for some timi<br />
and had "decided now is the time to maki<br />
the move."<br />
Warner said that he was accepting Tril<br />
ling's resignation with reluctance, expn<br />
ing his regret at "the studio's loss of hi<br />
experience, judgment and executive know<br />
how."<br />
Prior to becoming executive assistant (<br />
the WB president Trilling had been in th<br />
company's service five years as a bookin<br />
agent and a casting director.<br />
Harlequin International<br />
New Name of Former NTD<br />
HOLLYWOOD—Harlequin Internatiom:<br />
Pictures is the new corporate name of NTE<br />
Inc., a distribution firm founded early i:<br />
1963 by producer Tommy Noonan to hand!'<br />
distribution of his first independent pre<br />
duction, "Promises! Promises!" Permissioi<br />
to change the name was granted this wi<br />
by the corporate commissioner.<br />
Elected officers for Harlequin, which h£J<br />
headquarters at 11516 Oxnard St., Nortj<br />
Hollywood, are: Tommy Noonan. president<br />
Jack Wormser, vice-president, and Williai<br />
J. Magginetti. secretary-treasurer.<br />
Simultaneously with the corporate nad<br />
change, it W'as announced that the coiri<br />
pany's production subsidiary, Noonan-Mil<br />
Glashan Productions, has been formed witj<br />
Noonan and producer and writer Ian M»<br />
Glashan as partners. The first film on ti;<br />
new production firm's schedules is "3 Nuj<br />
in Search of a Bolt." starring Mamie Va-<br />
Doren and to be released in April. Tl<br />
second property on the Noonan-McGlasha<br />
1964 schedule is "To Murder. With Love<br />
based on a McGlashan novel.<br />
i<br />
Fabian Signs for a Top<br />
Spot in "Surfing Wild'<br />
HOLLYWOOD — A top starring<br />
role<br />
"Surfing Wild," which will be filmed U<br />
Columbia Pictures release by the husbaii<br />
and wife team of Art and Jo Napoleon, hi<br />
been assigned to Fabian, popular yoUD<br />
star of motion picture and records.<br />
The role is a straight dramatic one fi<br />
Fabian, who will not sing in the color filii<br />
"<br />
"Surfing Wild is described as a romanti<br />
adventure story of a group of young nui<br />
who pit their athletic skills against t)<br />
most dangerous waves in the world on tl<br />
north shore of Oahu Island in Hawaii.<br />
Location filming in Hawaii is schedul'<br />
to b(>gin February 18, with Art Napolec<br />
to direct from a screenplay by himself ai<br />
his wife.<br />
Fabian, through his many recording'<br />
has become one of the most popular youi'<br />
personalities in the country. Recent i<br />
David Wolper devoted an entire segment<br />
his "Hollywood and the Stars NBC-T<br />
"<br />
show to the career of Fabian.<br />
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BACKSTAGE<br />
WITH CASSYD<br />
Tniversal's "The Lively Set" will featui'e<br />
the movie debut of Chrysler's turbine<br />
ir. Members of the press were invited to<br />
le set and drove the new machine, and I<br />
)ok my tui-n behind the wheel. Nothing<br />
implicated, same shift, same front seat<br />
ake and accelerator, and almost the same<br />
lUges. But when I was told by the racing<br />
,.-iver sitting alongside of me to press my<br />
Ijot all the way down on the pedal I felt<br />
; if we were flying. The 130-horsepower<br />
igine moves the 4,200-pound car around<br />
if it were only a whisper.<br />
In Me.xico. the car ran on tequila; fuel<br />
m be almost anything. This turbine car<br />
[in be used by alert theatremen when the<br />
Im comes out as a great exploitation in<br />
ont of the houses. How the gasoline inistry<br />
will adjust to it is a problem. In<br />
|iy case, the Universal boys under Dave<br />
pton have the gimmick which interests<br />
ery car owner.<br />
One thing about Tommy Noonan, actor<br />
lie has successfully turned dii-ector-proicer<br />
with loot coming in from his "Prom-<br />
?s! Promises!" is that there never is a<br />
all moment in his company. At the Brown<br />
erby, where he went over his and Ian<br />
cGlashan's new featm-e "3 Nuts in<br />
'arch of a Bolt," Tommy said that he had<br />
!<br />
get Ian with him because his fonner<br />
jirtner Donald F. Taylor fell in love with<br />
._...,; r larie iThe Bodyi McDonald dui-ing the<br />
ming of "Promises" and they got married<br />
t Mexico City. McGlashan, a longtime<br />
-'-_:r---<br />
leatrical producer and screenwriter,<br />
iakes a solid teammate for Noonan. They<br />
'an several more films. There is a possility<br />
of "3 Nuts" becoming a stage<br />
ow for a summer run, with Mamie Van<br />
i^ren starring and Noonan directing.<br />
' * *<br />
J\<br />
f I The turnout for George Stevens jr. at<br />
rsorge Sidney's Screen Directors Guild<br />
ireening of USIA films, was very impres-<br />
/e. Jack Karp, Paramount studio head:<br />
!)b Weitman, MGM studio topper; Edward<br />
and much more top brass<br />
* i'^^^b^^d ^t the guild and looked at the<br />
intfllOP<br />
iriJ' I<br />
"'J'i'^'' which is being shown overseas.<br />
'cWllQ f<br />
|ie rise in use of documentary films, from<br />
' e slough where it had been since the war<br />
o<br />
lergency, has kept it from its rightful<br />
•ace in filmatic releases, Stevens told the<br />
'Oup. At this time, the cold war is an<br />
•lergency, and the output is heavy. Unrtunately,<br />
American audiences are not<br />
owed to see the face the U.S. presents to<br />
her countries through films, because of<br />
otrictions placed on use of such films<br />
Congi-ess. This defeats the attempts of<br />
e USIA, now headed by Carl Rowan.<br />
ice the resignation of Ed Murrow, to get<br />
3per support for a much-needed program.<br />
sorge Englund at Dinner<br />
HOLLYWOOD—George Englund, direc-<br />
•<br />
of MGM's "Signpost to Murder," went<br />
New York for the Kennedy Foundation<br />
iner for which he is chairman.<br />
Joseph E. Levlne's "The Conjugal Bed"<br />
5 directed by Marco Ferreri.<br />
|X0FTICE :: February 10, 1964<br />
Production of 'The Train'<br />
Temporarily Suspended<br />
PARIS—The producers of John Frankenheimer's<br />
"The Train" have announced<br />
temporary suspension of filming February<br />
7 of their multi-million-dollar pictui-e "until<br />
warmer weather conditions" are available.<br />
"We have finished all possible interior<br />
studio work and must now wait until wo<br />
can go back outdoors," a company spokesman<br />
said. "Until proper weather conditions<br />
are assmed we will not be able to<br />
finish our location demands."<br />
Burt Lanca.ster stars in "The Ti-ain,"<br />
which Jules Bricken is producing for<br />
United Artists release. Costars in the<br />
Franco-Italian production are Paul Scofield<br />
and Jeanne Moreau—both of whom<br />
have finished theii- parts in the picture.<br />
Production on "The Train" b?gan last<br />
August. When the picture resumes in early<br />
spring, the only scenes remaining to be<br />
filmed will feature Lancaster and French<br />
actors Albert Remy and Charles Millot.<br />
"The Train" is a co-production of Productions<br />
Artists Associes Films Ariane Dear<br />
Films.<br />
Bronston's Foreign Deals Set<br />
Middle East, New Zealand<br />
NEW YORK—Samuel Bronston Productions<br />
has closed two distribution deals for<br />
'The Fall of the Roman Empire" and<br />
"Cid" and "55 Days at Peking" in that area.<br />
New Zealand, according to Milton Goldstein,<br />
vice-president and foreign sales<br />
chief.<br />
The Rank Film Distributors of New Zealand,<br />
which distributed Bronston's "El<br />
Cid" and "55 Days at Peking" in the area,<br />
will also distribute the two forthcoming<br />
Bronston epics. Emil Dabague's Dollar<br />
Cedca Films, S.A.I. , will distribute the two<br />
forthcoming Bronston films in Egypt, Iran,<br />
Iraq, Lebanon, Syria, Jordan, Sudan.<br />
Ethiopia, Aden, Bahrein, Kuwait, Yemen<br />
and Saudi Arabia.<br />
"The Fall of the Roman Empire" will<br />
have its world premiere in London March<br />
24, while "Circus World" will complete<br />
production early in February.<br />
New Contracts for U.S. Film<br />
Employes in Brazil<br />
NEW YORK—Under the direction of the<br />
Motion Picture Export Ass'n of America,<br />
new labor contracts have been negotiated<br />
for American distribution companies' employes<br />
in Brazil. New pact covers 654 employes<br />
in Rio de Janeiro, Belo Horizonte,<br />
Porto Alegre and Curitiba.<br />
Rampant inflation occm-red in Brazil in<br />
1963, it was explained, and the primary<br />
goal of the unions was to maintain the real<br />
worth of employes' wages in terms of purchasing<br />
power.<br />
'Child's Play' Shooting<br />
Planned in Provincetown<br />
From New England Edition<br />
PROVINCETOWN, MASS. — Al Hine,<br />
Holiday magazine film critic-turned-producer,<br />
starts location shooting on "Child's<br />
Play" here this summer. Suzy Parker will<br />
top the cast.<br />
The script concerns two children who<br />
think they have discovered a mm-der and<br />
their involvements with adults thereafter.<br />
i<br />
TELEVISION<br />
ACTIVITIES<br />
I<br />
r(rTrTirrffTnrroTnnnrrTrrBTnnnrrTnnrt'<br />
HOLLYWOOD—Lucille Ball's termination<br />
of her Lucy Show, produced at Desilu<br />
studios, adds to the string of top TV shows<br />
featuring film favorites which are being<br />
dropped. Many rumors floated around town<br />
following her decision, but Miss Ball<br />
merely stated, "I wish to devote more time<br />
to the business and program affairs of my<br />
company."<br />
The National Broadcasting Co., for its<br />
1964-65 season, reveals that except for one<br />
show, network prime time hours are filled<br />
with programs recorded on motion picture<br />
film. Comparison of labor charges on a<br />
live, studio show at network scale with the<br />
same show produced on film, leaves room<br />
for question as to why film production<br />
should be favored, particularly since a magnetic<br />
tape can be easily erased if a mistake<br />
is made, but film must be developed, even<br />
if the take is bad.<br />
Along these lines, comes the recent<br />
threat by some of the Hollywood labor<br />
unions to secede from the International<br />
because of agreements for use of magnetic<br />
tape. The master agreements, it is reported,<br />
were signed without consultation or<br />
acceptance of the locals, with the net result,<br />
as declared by the locals, that their<br />
men might be throwai out of work if tape<br />
recording methods came in to replace the<br />
present motion picture film method.<br />
David Wolper's "The Yanks Are Coming"<br />
won a Golden Nymph award at the international<br />
film festival held in Monte Carlo<br />
recently. Japan garnered top honors.<br />
Richard Berg of the Academy of Television<br />
Arts and Sciences, a production<br />
topper at Revue Productions, has signed<br />
Rod Steiger for a Rod Serling play. Stirling<br />
Silliphant will write a television script<br />
based on a Carson McCuller short stoi-y.<br />
Columbia's Screen Gems has sold a halfhour,<br />
William Asher comedy series written<br />
by Sol Saks and produced by Harry Ackerman.<br />
It goes on the ABC network under<br />
sponsorship by Quaker Oats and Chevrolet.<br />
The series title is Bewitched.<br />
CBS will have 21 special broadcasts this<br />
year covering the 1964 political campaigns.<br />
All resources of the CBS news unit under<br />
Richard Salant will be thrown into the<br />
project. Programs will alternate between<br />
Wednesdays and Sundays at prime time.<br />
Live telecasts, tape and film will be used.<br />
Five directors have been selected by the<br />
Directors Guild of America as nominees for<br />
the Television Director of 1963 award.<br />
President George Sidney said the five nominees<br />
are Buzz Kulik, Robert Ellis Miller,<br />
Stuart Rosenberg, George Schaefer and<br />
Robert J. Scheerer. The winning director<br />
will be named at the guild's annual awards<br />
dinner in New York Febi-uary 22. A simultaneous<br />
dinner will be held in Beverly<br />
Hills where motion picture awards will be<br />
announced.<br />
W-3
—<br />
—<br />
——<br />
—<br />
—<br />
——<br />
—<br />
— —<br />
. . . Nate<br />
. . . Ben<br />
. . Longtime<br />
. . Jack<br />
|<br />
'Mad World' Lofty 525, Jones' 450 LOS ANGELES<br />
Dominate San Francisco First Runs<br />
SAN FRANCISCO — Both "It's a Mad,<br />
Mad. Mad, Mad World" and "Tom Jones"<br />
continued at the fantastic percentages of<br />
525 and 450 respectively in their second<br />
months. Particularly remarkable last week,<br />
however, was thai they drew on such high<br />
levels in the face of competition from the<br />
first three days of the 20th Annual National<br />
Sports and Boat Show at the Cow Palace.<br />
wliich drew 140.000 visitors in the 72-hour<br />
period. Other strong screen offerings were<br />
"The Victors" and "Carry On Regardless."<br />
both scoring 200. and "The Prize," which<br />
earned 175 per cent for the week.<br />
(Average Is 100)<br />
Embassy—The Prize (MGM), 2nd wk i 75<br />
Fox-Worfield Soldier in the Roin {AA), ..150<br />
2nd wk.<br />
Golden Gate—Charode (Univ), 6th wk 100<br />
Metro— 8'/2 Embassv), 12th wk 100<br />
Orpheum- It's a Mod, Mad, Mod, Mod World<br />
(UA-Cincrama), 8th wk 525<br />
Poramount Who's Been Sleeping in My Bed (Pora) 100<br />
Presidio Corry On Regardless (Governor) 200<br />
Stage Door— Any Number Con Win (MGM) 125<br />
St. Francis— The Victors (Col) 200<br />
United Artists—Tom Jones (UA-Lopert), 7th wk 450<br />
Vogue— Knife in the Woter (Kanawha), 7th wk 110<br />
Roadshows Thrive in LA;<br />
•Mad World' First With 280<br />
LOS ANGELES— Strong holdover takes<br />
made up for lack of big new business in<br />
the first-run situations. Two newcomers,<br />
"Dead Ringer" and "Nurse On Wheels,"<br />
boosted the pace. On the hard-ticket front.<br />
"It's a Mad, Mad, Mad, Mad World" did<br />
280 per cent and "Cleopatra" continued to<br />
pay off handsomely in its 33rd stanza with<br />
235.<br />
Beverly—America America (WB), 6th wk 130<br />
Chinese Charade (Univ), 6th wk 180<br />
Cineramo It's a Mad, Mod, Mod, Mod World<br />
(UA-Cineramo), 1 3th wk 280<br />
FILMACK'S NEW 1964<br />
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Crest—The L-Shapcd Room (Col), reissue 100<br />
Rey Hud (Para), reissue 90<br />
El<br />
Egyptian—The Cardinal (Col), 7th wk 185<br />
Fine Arts Billy Lior (Confl), 3rd wk 65<br />
Children of the Domned<br />
Four Star, Los Angeles<br />
(MGM) 80<br />
Man in the Middle<br />
Hillstreet, Hollywood, Loyola<br />
(20th-Fox) 95<br />
Hollywood Paramount Captain Newmon, M. D.,<br />
(Univ), 6th wk 100<br />
Ins—The Great Escape (UA), 2nd wk 100<br />
Lido The Coretokers (UA), reissue 65<br />
Music Hall Nurse on Wheels (Janus) 130<br />
Pontages Cleopotro {20th-Fox), 33rd wk 235<br />
Tom Jones (UA-Lopert),<br />
Pictair Orpheum, Vogue<br />
10th wk 190<br />
Dead Ringer (WB) 100<br />
Pix, Warren's, Wiltern<br />
Village Love With the Proper Stranger (Para),<br />
6th wk 200<br />
Warner Beverly The Prize (MGM), 6fh wk 125<br />
Warner Hollywood How the West Was Won (MGM-<br />
Cineramo), 50th wk 210<br />
Wilshire The Victors (Col), 6th wk 110<br />
"How West Was Won' 290<br />
48th Week in Denver<br />
DENVER—Another prosperous week was<br />
recorded by exhibitors at most first-run<br />
situations, only a couple tumbling below<br />
the average of 100 by a few points. The<br />
phenomenal magnetism of "How the West<br />
Was Won" again earned the MGM-Cinerama<br />
roadshow first place with 290 per cent,<br />
followed by a newcomer, "Love With the<br />
Proper Stranger." and a holdover. "Charade,"<br />
with 150 each.<br />
Aladdin—Charade (Univ), 6th wk 1 50<br />
Centre Love With the Proper Stranger (Pora) . . . . 1 50<br />
Cooper— How the West Won Won (MGM-<br />
Cineromo), 48th wk 290<br />
Denhom Cleopatra (20th-Fox), 32nd wk 95<br />
Denver—Who's Been Sleeping in in My Bed? (Pora),<br />
Thunder Island (20th-Fox) 125<br />
International 70—The Cardinal 90<br />
(Col), 6th wk<br />
Paramount Dead Ringer (WB); Dr. Crippen (WB)..110<br />
Towne—The Prize (MGM), 6th wk. . . 125<br />
Vogue Lord of the Flies (Cont'l), 6th wk 125<br />
'Mad World' Popularity Shows<br />
No Let Up in Portland<br />
PORTLAND—Now in its eighth week.<br />
Stanley Kramer's "It's a Mad. Mad. Mad.<br />
Mad World" shows no sign of let up in its<br />
Oregon engagement at the Hollywood<br />
Theatre.<br />
Broadway— Charade (Univ), 6th wk 175<br />
Esquire— McLintock! (UA); Lilies of the Field<br />
(UA), rerun, 4th wk 200<br />
Fox—The Cordinol (Col), 2nd wk 155<br />
Guild— The Prize (MGM), 6th wk 1 50<br />
Hollywood— It's o Mod, Mod, Mod, Mod World<br />
(UA-Cincramo), 7th wk 200<br />
Irvington— Move Over, Dorling (20th-Fox), Bye<br />
Bye Birdie (Col), rerun, 6th wk<br />
Music Box—Who's Been Sleeping in My Bed?<br />
1 70<br />
(Para); Poris Pick Up (SR), 3rd wk 155<br />
Orpheum Dead Ringer (WB), Dr. Crippen (WB)....155<br />
PoromounI Cleopatra (20th-Fox), 32nd wk 150<br />
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J^ax Gardens and Dan Sonney of Garsonj<br />
Corp. & Associates have taken overi<br />
operation of Popkin & Ringer's Optic, i|<br />
Regent, Art and Banner theatres. Tom><br />
Dalby continues as general manager andJ<br />
buyer-booker of the theatres . . . Herbert!<br />
Yates, Walt Disney, Mrs. Nate Blumberg.j]<br />
Dr. Hubert Eaton, Couitland Gross and<br />
at a dinner of the St. Joseph Hospital of|<br />
Burbank board marking the hospital's 20tl<br />
anniversary. New clinical-pathological lab-l<br />
oratories are being named in honor oq<br />
Yates and his wife.<br />
Ernie Martini of the Rancho Theatre<br />
Oildale was on the Row booking and buy^<br />
ing. as were Bill Alford of the Balboa Thea<br />
tre in Balboa and Walter Hopp of Garde<br />
Grove . Filmrowite Sam Na<br />
thanson died . . . Also Sam Ozonoff. alsi<br />
of Filmrow . Lowell, president oi<br />
the Lowell Theatres in San Diego, andj<br />
wife were in Mexico City for a vacation-<br />
Finston was recovering from ar<br />
illne.ss.<br />
Robert W. Selig, vice-president of thea<br />
tre operation at National General Corp<br />
was in Denver to preside at the 100t^<br />
anniversary University of Denver dinne:<br />
Goldberg of the Goldberg Filn<br />
Delivery was home recuperating after ai<br />
Robert Kronenberg<br />
eye operation . . .<br />
president of Manhattan Films, returnee<br />
from a New York meeting.<br />
Edmund Gonzales, who has been han<br />
dling the still laboratory work on "Soldie<br />
in the Rain" for Allied Artists, was notifiei<br />
that he has been elected winner of tw<br />
Service to Mankind awards, one represent<br />
ing the Sertoma Club of Brentwood, an<br />
the other all Sertoma Clubs in the Sant<br />
Monica bay area. He also has been nomi<br />
nated for the international award to b<br />
presented in Mexico City in June. For te:<br />
years Gonzales has been conducting a clas<br />
in citizenship and English for Latin<br />
Americans at St. Anne's Church in Sant<br />
Monica.<br />
.\IP's spectacular bill of "Goliath<br />
the Sins of Babylon" and "Samson<br />
"<br />
the Slave Queen will open Febnia!<br />
'<<br />
in 45 Los Angeles area drive-ins and<br />
lop theatres, it was announced b\ i<br />
P. Blender. AIP distribution chief.<br />
'Psychomania' at the Worl*<br />
From Eastern Edition<br />
NEW YORK—"P.sychomania." ;i D<br />
renney production being distributni 1<br />
Victoria Films, is now scheduled to oiun<br />
Ihe World Theatre February 14, in.slrad<br />
February 7. The picture, which wa.-- i1<br />
reeled by Richard L. Hilliard. stars L,<br />
Philips and Shepperd Strudwick with Ji<br />
Hale and Sylvia Miles. It will follow<br />
"Traveling Light" at the World.<br />
Discount at Cinema X<br />
From Central Edition<br />
SPRINGFIELD—The Cinema X offerl<br />
di.scount tickets i costing 90 cents > to hl|i<br />
school and college students in groups<br />
'<br />
ten or more, during its engagement<br />
Continental's "Lord of the Plies." The that<br />
re, now a first-run art situation, is 8-<br />
cepting phone reservations.<br />
W-4 BOXOFTICE :: February 10. 191
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SAN FRANCISCO<br />
Tlrnold Childhouse of United California<br />
Theatres, who is heading a drive against<br />
pay TV. and Robert P. MacLeod. Subscription<br />
Television. Inc.. debated the issue<br />
pay versus free television at a meeting in<br />
the Western Women's Club of the Coimcil<br />
of Women's Club. Childhouse declared pay<br />
TV will become a monoply and choke out<br />
free television and even theatres. MacLeod<br />
said the anti-pay TV ruckus is the work<br />
of Theatre Owners of America.<br />
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AN .^FI'II.IATK<br />
UK CITY INVK.STINC, COMPANV<br />
San Francisco County board of supervisors<br />
unanimously adopted a resolution<br />
urging support of the campaign to get<br />
458.259 signatures on a petition to put the<br />
question of pay TV up to a referendum<br />
vote in the November 2 election. "We feel<br />
that the public should not have to pay for<br />
more than their television set." said supervisor<br />
Bill Blake.<br />
Mrs. William Hatch will preside at a<br />
February 17 meeting of the Northern California<br />
Motion Picture and Television Coordinating<br />
Council Unger was<br />
.<br />
a speaker at a meeting of local members of<br />
the Spanish Picture Exhibitors Ass'n in the<br />
Jack Tar Hotel.<br />
Noted on Filmrow were Lawrence Hill.<br />
Fallon. Nev., and Ed Tui-k of the Orinda<br />
and Rheem theatres . . . Myron Hopkins.<br />
AA shipper, was home ill . . . Ed Cruea.<br />
who has been Allied Artists manager at<br />
Seattle 16 years, has been transferred here<br />
as manager, succeeding Jim Myers. Gordon<br />
Wallinger was promoted to Seattle manager<br />
from salesman.<br />
Unique Detroit Theatre<br />
For Three Audiences<br />
From Mideast Edition<br />
DETROIT — A multiple-appeal theatre,<br />
designed to please all tastes in show-going,<br />
will be constructed north of Detroit in<br />
suburban Sterling township by the Krim<br />
brothers, carrying on a show name well<br />
known in southeastern Michigan for about<br />
a half century. The project was confirmed<br />
by Sol Krim. who has headed the family<br />
exhibition interests for years.<br />
Unique in the project, to be located at<br />
Van Dyke and Nineteen Mile roads, is the<br />
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setting of the screen so that it may<br />
viewed simultaneously by three diffe:<br />
types of audiences: 1, in a 1.400 car dri'<br />
in theatre: 2, in a "living room auditoriui:<br />
for customers seeking a different style<br />
show enjoyment: and 3. from a<br />
"<br />
studio adult customers will be<br />
to smoke and dine leisurely.<br />
The screen is designed as the wor!<br />
largest panoramic type. The theatre ^1<br />
be equipped for all projection procest]<br />
including anamorphic. 70mm. Cineri<br />
and 35mm CinemaScope.<br />
Other features include a "garden-watj<br />
fall dining room" cafeteria with six lail<br />
a children's playground and a "teddy-b,<br />
wading pool." Both in-car heaters<br />
snow defrosters will be iiistalled, to allow<br />
year operation.<br />
Ground will be broken within a moE<br />
with construction of a shopping plaza<br />
follow, allowing further utilization of i^iin
I<br />
I First<br />
. . . Jules<br />
. . Word<br />
t'lii^l * * • locally intensive — nationally extensive > or Advertiser<br />
Mm<br />
. . Tom<br />
. .<br />
. . . Merle<br />
. . Writers<br />
>» a 1,(00<br />
Krooinaiir<br />
Was the<br />
^ ^ to;<br />
KtiectJon<br />
* "OniBl,<br />
jGilf States Expands<br />
C;i<br />
to Texas, Florida<br />
Southeast<br />
Edrtion<br />
EW ORLEANS—Gulf States Theatres,<br />
KJdquartered in nearby McComb, Miss., is<br />
idtinuing an expansion wliich built it<br />
n|. one of the south's major circuits in<br />
(roximately a dozen years.<br />
ulf, which now operates over 70 thetj's<br />
in Louisiana, Mississippi, Alabama<br />
silhs>'<br />
Florida, moved into Texas, first by<br />
larfiiring the Sharpstown Drive-In at<br />
IHiston, then adding three at San Antonio<br />
18 Kelly, Lackland and Parkaire.<br />
to he Texas drive-in acquisitions<br />
within<br />
were<br />
ji<br />
n Stanley Warner of Texas, which<br />
a ihoppin; p'lfI<br />
'£ ght them "from the Ezell estate.<br />
iitiliiatio: ^'"<br />
The SW<br />
^°'' ^"^ situations in the Lone Star state<br />
^'pemiu'^^'<br />
re-a of siE^'^'<br />
permitted by the federal court on con-<br />
6i Dn SW would divest itself of seven theals.<br />
Three of these are the San Antonio<br />
mbailywillts.<br />
di e-ins.<br />
«t ate ulf also has moved into Florida with<br />
the fe<br />
2-Mac Hap ai'tion °^ the Ocean City Drive-In from<br />
.•a was a -L';- Craig, and the Palms at Port Walton<br />
pitisd<br />
Mount (*'!" ^^^'S- ^om Barrow.<br />
area's early (<br />
ieading Gulf States is T. G. Solomon,<br />
:wied,iiia!sP^;ident, and his mother Mrs. America<br />
itheartttoitSiimion and Harry Thomas, a brother-in-<br />
- of the * lt!-la( Jim DeNeve is general manager, with<br />
MandPKL'is Dwyer, Bob Boovy, Ed Delaney and<br />
ratothfT-LMnie Davis handling the booking.<br />
:hichnowope:i<br />
ra5 is Beve<br />
I'tthiswffli<br />
;-Fr| Canadian Edition<br />
Diii?er Bit<br />
'4 the Ian<br />
Sol<br />
will<br />
effihistw<br />
H<br />
novation in Glasgow<br />
r; jLASGOW, N.S.—An extensive renovation<br />
under way at Odeon's six-day 743 seat<br />
if-:jc|is<br />
taRuland Theatre, the only cinema in this<br />
licdmunity of 10,000. The other, Odeon's<br />
viseat Academy, has been closed for quite<br />
ris^5c)e time. Odeon has had a vei-y busy<br />
reivation program in the Maritimes since,<br />
iashe New Glasgow News notes, "catching<br />
a end back to the theatre."<br />
DENVER<br />
Joe Stone, Dick Lutz and Morton Dyksterhuis<br />
of National Theatre Supply hosted<br />
the monthly industry luncheon at the<br />
Golden Ox restaurant . . . Jack Flemming,<br />
manager of Atlas Theatres, was on a trip<br />
checking theatres on the western slope .<br />
Tom Smiley, general manager of Wolfberg<br />
Theatres, was winter vacationing . . . John<br />
Dobson, branch manager of United Artists,<br />
attended meetings in Chicago.<br />
VV. H. McRae has taken over operation<br />
of the Jet Drive-In, Truth or Consequences,<br />
N. M., and it will now be known as the<br />
Palms Drive-In . was received here<br />
of the death of Ann Curtis in Thermopolis,<br />
Wyo. Mrs. Curtis had been active in the<br />
operation of the Teepee Theatre and the<br />
Rio Drive-In at Thermopolis along with<br />
her husband Fred for many years prior to<br />
selling out about two years ago.<br />
Norman Jackter, district manager for<br />
Columbia Pictures, was in town . . . R. L.<br />
Stanger, who operates the Evans Drive-In<br />
in Denver, has pm-chased the Lake Estes<br />
Drive-In, Estes Park. This theatre had been<br />
closed for several years . Carlile,<br />
unit publicity man for United Artists,<br />
screened "To Russia, With Love" and held<br />
a publicity forum following the screening<br />
Needelman, district manager for<br />
Embassy Pictures, screened "Zulu" at the<br />
Centre Theatre.<br />
Visiting the Row were George Kelloff,<br />
Star Drive-In, Monte Vista; Dick Klein,<br />
Trojan, Longmont; Neil Beezley, Midway.<br />
Bm-lington; Wilbur Williams, Flatirons,<br />
Boulder: Mitchell Kelloff, Uptown. Pueblo:<br />
Sam Feinstein, Lincoln, Limon; Howard<br />
Campbell and Larry Starsmore, Westland<br />
Theatres, Colorado Springs, and Art Goldstein,<br />
Uptown, Denver.<br />
Frank Ricketson was presented an honorary<br />
member award by the United Fund<br />
Campaign . of the best 25-word<br />
statements for the Rocky Mountain News<br />
were invited to have lunch with Annette<br />
Funicello, star of "The Misadventures of<br />
Merlin Jones," which will open here soon<br />
Gwin, onetime RKO salesman in<br />
this territory, is now managing the Ute<br />
Theatre, Colorado Springs, for the Cooper<br />
circuit.<br />
Chas. F. Powers, Manager<br />
For Fox, Portland, Dies<br />
PORTLAND — Charles F. Powers, with<br />
20th-Pox and its predeces.sor company 41<br />
years, and branch manager here since 1929,<br />
died Tuesday i4) at the age of 66.<br />
Powers was active in Will Rogers Memorial<br />
Hospital fund drives, served as state<br />
chairman for the National Conference of<br />
Christians and Jews and was a member of<br />
the Motion Picture Pioneers. He is survived<br />
by his wife Eleanor, a daughter Linda<br />
and sons James and Charles jr., the latter<br />
manager for 20th-Fox at San Francisco,<br />
Irene Warden of Burlingame,<br />
and a sister,<br />
Calif.<br />
Former Maine Theatre Sold<br />
From New England Edition<br />
MECHANICS FALLS, ME.—The former<br />
Community Theatre on Elm street has been<br />
purchased by the Davis-Greene Co. of<br />
Portland and will be converted into a supermarket.<br />
The theatre, which was operated<br />
on a parttime basis until recently, was<br />
sold by Joseph Lifshitz of Lewiston. The<br />
theatre had been under dispute for some<br />
time between the owner and Mechanics<br />
Falls town officials concerning the tax assessment.<br />
oin<br />
i;<br />
Ells TlifiKl<br />
center<br />
of toiS|<br />
>;x;«ii offers<br />
jtEWU<br />
iia)rp.of>''|<br />
,.-..();; tenes.<br />
in total circulation<br />
i<br />
First in exhibitor subscriptions<br />
First in total advertising<br />
First in complete news coverage<br />
> Home Tradepaper<br />
YourllH<br />
and Best Buy<br />
-^ as Reader<br />
FiiirJi^^BftOFFICE :: February 10, 1964<br />
W-7
WHAT HAPPENS<br />
WHEN A NATION<br />
SPENDS MORE<br />
ON GAMBLING<br />
THAN IT SPENDS FOR<br />
HIGHER EDUCATION ?<br />
If you can find any Romans around, ask them. They lived<br />
pretty high on the hog in their day. That is, until some<br />
serious-minded neighbors from up North moved in. The<br />
rest is ancient history.<br />
You'd think their fate would have taught us a lesson.<br />
Yet today we Americans spend twenty tjillion dollars a<br />
year for legalized gambling, while we spend a niggardly<br />
four-and-a-half billion for higher education. Think of<br />
it! Over four times as much! We also spend six-and-ahalf<br />
billion dollars a year for tobacco, nine billion dollars<br />
for alcoholic beverages, and billions more on other<br />
non-essentials.<br />
Can't we read the handwriting on the wall ?<br />
Our very survival depends on the ability of our colleges<br />
and universities to continue to turn out thinking men<br />
and women. Yet today many of these fine institutions are<br />
hard put to make ends meet. Faculty salaries, generally,<br />
are so low that qualified teachers are leaving the campus<br />
in alarming number-^ for better-paying jobs elsewhere.<br />
In the face of this frightening trend, experts estimate<br />
that by 1970 college applications will have doubled.<br />
If we are to keep our place among the leading nations of<br />
the world, we must do something about this grim situation<br />
before it is too late. The tuition usually paid by a<br />
college student covers less than half the actual cost of<br />
his education. The balance must somehow be made up<br />
by the institution. To meet this deficit even the most<br />
heavily endowed colleges and universities have to depend<br />
upon the generosity of alumni and public spirited<br />
citizens. In other words, they depend upon you.<br />
For the sake of our country and our children, won't you<br />
do your part? Support the college of your choice today.<br />
Help it to prepare to meet the challenge of tomorrow. The<br />
rewards will be greater than you think.<br />
It's important for you to know what the impending college crisis<br />
means to you. Write for a free booklet to HIGHER EDUCATION,<br />
Box 36, Times Square Station, New York 36, New York.<br />
e^Zs>.<br />
Si)f))i8orr(! as a public srrr'ire<br />
171 co-operation jrith The Ciiinicil for Financial Aid to Education<br />
"OC 8t»^<br />
W-8 BOXOFTICE :: February 10,
I<br />
'<br />
: bh<br />
'•<br />
(Average<br />
——<br />
— ——<br />
I<br />
peak<br />
. . unlimited.<br />
i<br />
,, jreD<br />
iloadshows Lead Way<br />
h Good KC Week<br />
CANSAS CITY — Every feature on a<br />
I<br />
I f it-run screen exceeded average last week,<br />
I en though the majority of the films were<br />
(Udovers. Two roadshows, "It's a Mad,<br />
|^d, Mad, Mad World" and "Cleopatra,"<br />
U'-e still proving their popularity with lofty<br />
4(1 per cent range figures, the former leaothe<br />
city with 450. "Charade" captured<br />
ii<br />
third and fifth honors by registering<br />
31 for its second week at the Plaza and<br />
% in its first week at the Granada. The<br />
IJjCkhill chalked up 275 for the opening<br />
iniik of "Promises! Promises!"<br />
Is 100)<br />
^,kside—The Cordinol (Col), 6th wk 190<br />
the nd<br />
itishawtoif'<br />
(20th-Fox), 12th<br />
C'ri—Cleopatro<br />
Mad, Mad, Mad, Mad World<br />
_<br />
JA-Cinerama), 7th wk 450<br />
Giada—Charade (Univ) 250<br />
Ko Love on a Pillow (Royal), 2nd wk. 150;<br />
wk 125<br />
•d<br />
Po—Charade (Univ), 2nd wk 350<br />
P ]mount, Avenue Dead Ringer (WB) 110<br />
Promises! Promises! (Noonan) 275<br />
R'^hill<br />
Ry_The Prize (MGM), 6th wk 150<br />
L 3wn— Soldier in fhe Rain (AA), 2nd wk 1 25<br />
".ly Number Can Win' 200<br />
Fst Week in Chicago<br />
:hICAGO — Ideal weather conditions<br />
\H:-e considered a big factor in the stable<br />
biiness which prevailed throughout the<br />
v;k. "Any Number Can Win," at the<br />
Bjuire on the near north side, opened very<br />
song. "Fantasia" in the second week at<br />
t' Loop Theatre showed a sizeable inciase<br />
in business. The Carnegie did big busir;s<br />
with the reissue of "8'/2."<br />
Ciegie 8Vj (Embossy), reissue 175<br />
C ago—Charade (Univ), 7th wk 1 65<br />
Goto— Lord of fhe Flies (Confl), 2l5t wk 115<br />
E: lire—Any Number Can Win (MGM) 200<br />
L>— Fonfasio (BV), 2nd wk. reissue 195<br />
It's h 'ickers— a Mad, Mod, Mod, Mad World<br />
1 JA-Cinerama), 2th wk 1 55<br />
K roe Greenwich Village Story (Shawn);<br />
ripteose Murder Cose (SR) 130<br />
^^ael Todd—Tom Jones (UA-Lopert), 7th wk 250<br />
C ntal—The Prize (MGM), 3rd wk 1 80<br />
Rievsit— Stroif-Jaeket (Col), 3rd wk 175<br />
S3 Lake— Cleopatra (20th-Fox), 32nd wk 100<br />
Si— Purlie Victorious (SR), 3rd wk 170<br />
L ed<br />
Love With fhe Proper Stronger<br />
Artists<br />
•aro), 2nd wk 200<br />
Vids—The Cardinal (Col), 7th wk 185<br />
iaJvpaiiily'<br />
Playhouse Macbeth (Prominent Films),<br />
V>,ld<br />
'd wk 125<br />
pec J*<br />
iiirai,««ii''?'':<br />
«rdi«i«f*i<br />
li>ger Lahren Is Manager<br />
il Fargo Grand Theatre<br />
F|n Western Edition<br />
'ARGO, N.D.—Roger Lahren, who has<br />
b n assistant manager of the Grand These<br />
since July, has been advanced to mansix<br />
by the Minnesota Amusement Co.<br />
Iliald Bontjes, who had been manager of<br />
t Grand, was named manager of the<br />
J orhead Theatre by the circuit.<br />
jahren, a graduate of Fargo Central<br />
^:h School, served on the Grand staff<br />
t) years as an usher and doorman prior<br />
t becoming assistant manager. He and<br />
! wife reside at 123 16th Street South.<br />
idds Twin Harpists<br />
f 1 Western Edition<br />
lOLLYWOOD — Composer-conductor<br />
Ijnitri Tiomkin, now in London, has added<br />
t'<br />
famous English Trail Crawford group,<br />
'ich comprises a family of twin brothers<br />
8 1 twin sisters known for their technique<br />
»h harps, to the orchestra he is con-<br />
^ ting for scoring of Samuel Bronston's<br />
"ill of the Roman Empire" which An-<br />
'<br />
ny Mann directed.<br />
Showman With Faifh<br />
and Vision<br />
Film Age Just Starting, Declares<br />
R. Gordor): 'There's Lot More in Bag<br />
The following profile of a showman<br />
is taken from a newspaper in Bristol,<br />
famous ivestern English seaport on the<br />
Bay of Bristol. Ronald Gordon, manager<br />
of the Odeon Theatre there, has<br />
two main interests, his theatre and liis<br />
family, and a hobby, the study of comparative<br />
religions. He has great faith<br />
i?i the family as theatregoers, and an<br />
equally great faith in "the vitality of<br />
the leaders of this industry." He believes<br />
that the motion picture age is<br />
jiist starting!<br />
By MICHAEL HARDCASTLE<br />
(Entertoinment Editor of<br />
The Weekend News, Bristol, England)<br />
On his days off—Thursdays and Fridays,<br />
when he takes them—it is not uncommon<br />
for Mr. Ronald Edwin Gordon, manager of<br />
Bristol's Odeon Cinema, to slide anonymously<br />
into a seat at another Bristol<br />
cinema, munch his way through a bag of<br />
nuts and derive the greatest possible enjoyment<br />
from the film he is watching.<br />
He will be there partly because "I simply<br />
enjoy films, I love going to the pictures,<br />
I've hardly ever seen a bad film," and<br />
partly because it is an opportunity, paradoxically,<br />
to escape the unceasing demands<br />
that the public makes on the manager of a<br />
theatre.<br />
Trivial as so many of these Interruptions<br />
are ("Yes, you see, I lost this glove in your<br />
cinema, I know I did. When? Oh, about<br />
three months ago when I was on holiday.<br />
You will look for it? Oh, thanks"), they<br />
occur, usually during the most hectic period<br />
of any manager's day, with dismaying<br />
regularity and invariably are "urgent."<br />
Genially—and Ron Gordon is surely the<br />
most genial of movie-house hosts—he takes<br />
all this in his stride land thereby himself<br />
cancels out his statement about escapism<br />
in someone else's cinema<br />
i for his own<br />
HAIL NEW CHIEF—Vic Bernstein,<br />
center, manager for Allied Artists, is<br />
the new chief barker of the Variety<br />
Club of Illinois. He is shown doing a bit<br />
of behind.the-scene chit-chat with<br />
Herb Lyon, Chicago Tribune eolumnist,<br />
left, Rotus and Harvey, VIC chief<br />
barker. Lyon was emcee for the Variety<br />
1964 installation, while Harvey flew<br />
from San Francisco for the event.<br />
image of himself is as "a public servant,"<br />
not simply that of the man behind the glad<br />
hand in the foyer.<br />
"The manager of a key cinema like<br />
mine must regard himself as a public<br />
servant," he insists. "You must be there<br />
to serve the patrons, to receive them, be<br />
always available to them. My office door is<br />
always open. When somebody knocks I am<br />
there to attend to them immediately.<br />
"People are entitled to know who is the<br />
manager of their cinema. They should feel<br />
he is their friend, not an impersonal executive<br />
who doesn't care whether they enjoy<br />
the film or not, whether they have<br />
been provided with the comfort they should<br />
have in watching that film."<br />
Unsurprisingly, this firm friend in the<br />
foyer is a fervent advocate of showmanship,<br />
has few equals as a practitioner of<br />
that art for admass-attracting. Already<br />
garlanded with a sideboardful of awards<br />
prize: a trip to Australia for exhibitioning<br />
in Llanelly for "Robbery Under<br />
Arms," he has, in his three years in Bristol,<br />
captivated thousands by riding a horse<br />
through the Odeon, climbing the Avon<br />
Gorge, promoting rickshaw races.<br />
BREATHES CONFIDENCE<br />
Doom-laden dirges from those who foresee<br />
the closure of more cinemas, the<br />
emptying of more seats, bring only an<br />
answering boom of confidence in the future<br />
from Ron Gordon. Demonstrative as a<br />
Welsh football crowd, he strides buoyantly<br />
around his office as he talks, pausing<br />
momentarily to shoot his fingers through<br />
his corrugated black-and-iron-grey hair,<br />
brush his military-line moustache.<br />
"I believe the cinema-age is only just<br />
starting. Tlie gimmicks, different types of<br />
soundtrack, size of screens, better color,<br />
they are not just gimmicks, they are wonderful<br />
improvements and the public is now<br />
realizing that.<br />
"I have great faith in the vitality of the<br />
leaders of this industry. They have a lot<br />
more in the bag yet to bring out and whet<br />
the appetite of the public. The better<br />
cinemas are pulling in more people all the<br />
time now.<br />
UPDATING WOULD HELP MANY<br />
"It is the pit-and-sawdust places that are<br />
going te the wall. I admit there are a lot<br />
of amenities, improvements that could be<br />
introduced to even the lushest theatres<br />
but they will come."<br />
His enthusiasm, his devotion to the industry<br />
Given the chance<br />
.<br />
one feels he would carry willingly the whole<br />
Odeon building on his shoulders to prove<br />
that point—and if such a Herculean feat is<br />
a literal absurdity it is still worth pointing<br />
out that he has in his time physically<br />
supported a weight of one ton and, in the<br />
early post-war years, was known to be one<br />
of the strongest men in Britain at his<br />
weight.<br />
Those who know Ron Gordon well would<br />
point to equal strength in character. As a<br />
longtime soldier la graduate of Woolwich's<br />
(Continued on page C-7^<br />
£ KOFTICE : : February 10, 1964<br />
C-1
KANSAS<br />
CITY<br />
Tom Carlile, Eon Productions publicity<br />
representative in Europe, was in town<br />
for advance promotion of "From Russia,<br />
With Love," United Artists release. Bernie<br />
Evens, UA's area exploiteer, arranged for<br />
Carlile to appear on WHB's Night Beat<br />
program Tuesday, January 28. The next<br />
day an interview was taped for KMBC, as<br />
well as a live interview with Mark Poster<br />
for the same station. Carlile also visited<br />
Giles Fowler, Kansas City Star motion picture<br />
editor . . . "One Man's Family," another<br />
UA release, will have its first public<br />
showing in the country at the Brookside<br />
Theatre February 26. The Council of<br />
Churches of Greater Kansas City is publicizing<br />
the film to its members. Discount<br />
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10, 1964 C-3
. . . Herb<br />
. . Charles<br />
. . David<br />
. .<br />
. . . Angelo<br />
. . . The<br />
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CHICAGO<br />
The Harlem Outdoor Theatre, the only<br />
drive-in staging the Liston-CIay telecast,<br />
has set an admission of $20 a car .<br />
Jack Hunt, formerly with the Oriental and<br />
State Lake theatres who retired to Sarasota.<br />
Fla.. died Teitel plans another<br />
visit to Los Angeles to confer with<br />
.<br />
his father A. Teitel about expanding their<br />
interests in the foreign import field.<br />
Sam Seplowin, Sam Katz and Alice Dubin<br />
of AIP were setting up promotion for the<br />
simultaneous opening in some 50 theatres<br />
of a new combination in color, "The<br />
Comedy of Terrors" and "X—the Man<br />
With the X-Ray Eyes."<br />
Irving Mack, chairman of Filmack Corp.,<br />
recovering from surgery at Columbus<br />
Hospital, was soon to continue recuperation<br />
in his home at 3600 North Lake Shore Dr.<br />
Elisberg also is scVteduled for a<br />
rest period at home. 7849 South Shore Dr..<br />
before resuming his chores as general manager<br />
of the Kohlberg theatres . . . "Cleopatra"<br />
closed at the State Lake February<br />
4. It opened there last June 27.<br />
There was a further report that the Palace<br />
will not. as announced earlier, play "The<br />
Fall of the Roman Elmpire." The Palace is<br />
now planning to open with "My Fair Lady"<br />
early in April rather than in November of<br />
this year . . . Frances May, manager of the<br />
Globe Theatre, has inaugurated a Golden<br />
Age Club for persons 65 or over.<br />
Alain Delon, on stage for a week with the<br />
opening of "Any Number Can Win" at the<br />
Esquire Theatre, witnessed capacity attendance<br />
for every showing . Arthur<br />
of St. Louis, who was among the 350 ex-<br />
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FILMACK'S NEW 1964<br />
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hibitors attending the Universal .screenings<br />
of "Chalk Garden" and "Bed Time Story."<br />
took time out to visit his daughter Maureen,<br />
who is appearing in "How to Succeed"<br />
Porchetta of Capitol Theatres<br />
and Al Fi-ank and Frank Bickler. Prudential<br />
Theatres, also of Milwaukee, attended<br />
the "Day With Universal" screenings<br />
and discussed new art films with<br />
Charles Teitel.<br />
Fred Allen of the Kohlberg circuit claims<br />
championship status as a dart thrower, and<br />
is taking on challengers . showing<br />
promise in the sports department is Ray<br />
Schmertz of 20th-Fox. who bowled close to<br />
a 700 series in a recent tournament.<br />
Peter E. Johnson has been appointed administrator<br />
of La Rabida Sanitarium, succeeding<br />
Mrs. Georgiana Richards, who died<br />
last May. The Variety Club of Illinois and<br />
its women's affiliate long have raised funds<br />
for the sanitarium as their primary charity<br />
Aragon Ballroom, which is being<br />
converted into a skating rink by Oscar<br />
Brotman. the new owner, has retained F^-ed<br />
Kohler to stage some preliminary fights<br />
prior to the Liston-Clay telecast February<br />
25.<br />
Robert Miller, who has served as Paramount<br />
publicist here the last couple of<br />
years, is returning to Minneapolis to join<br />
the Ted Mann circuit. His last promotion<br />
here was in behalf of "Becket," which will<br />
open at the Cinestage on a resei"ved seat<br />
basis March 19. Dick Taylor, well known in<br />
the industry, will succeed Miller here.<br />
. . . Augustin<br />
Wendy, Stanford Kohlberg's teenage<br />
daughter, underwent an appendectomy .<br />
Frank Sinatra is due here for the opening<br />
of his "Robin and the Seven Hoods," which<br />
has a Chicago background<br />
Lara, composer of "Granada," "Without<br />
You," "You Belong to My Heart" and other<br />
songs, was on the stage at the Senate Theatre<br />
with Tona La Negra, who made the<br />
composer's songs famous starting back in<br />
1924, and his protege Alejandro Algara,<br />
Mexico's new singer.<br />
During January, the censor board reviewed<br />
G7 movies, 22 of which were foreign, adulted<br />
8. rejected 1 and cut another . . . Bernie<br />
Mack was in Columbus. Ga.. to confer with<br />
officials of the Martin Circuit. He plans to<br />
see several exhibitors in Atlanta before<br />
returning.<br />
John C. Hunt died of a heart attack<br />
following surgery at Memorial Hospital.<br />
Sarasota, January 31. Hunt, who was nearinn<br />
his 72nd birthday, had been in show<br />
Ijuslni'ss since boyhood, liaving started in<br />
Ciucago with Jones Linick and Schaefer.<br />
He managed several Chicago theatres during<br />
his career, including the Mc'Vickers.<br />
Oriental State and Lake. After moving to<br />
Sarasota, he purchased the Trail Drive-In<br />
and with his son-in-law Raymond Carsky<br />
owned and operated the theatre for seven<br />
years. The theatre was .sold two years ago<br />
and Hunt was enjoying retirement but<br />
never lost touch with show business. He<br />
leaves his wife Elsie Dee; two daughters.<br />
Bonnie Kernan and Gloria Carsky, for<br />
many years known as the Hunt Twins,<br />
having been with the Ringling Bros.<br />
Circus; and a brother, Floyd, San Marco.<br />
Calif.<br />
'Play II Safe' Rule<br />
Seen Industry Bane<br />
From Mideast Edition<br />
COLUMBUS—Backing of film produ<br />
tion by financial institutions has result<br />
in a "play safe" psychology in the industi<br />
said Ron Pataky, theatre editor of t<br />
Columbus Citizen-Journal.<br />
"Play the odds has become a battle or;<br />
he said. "Nothing new. No new persona<br />
ties. Stick with the winners. Go with<br />
tried and proven. It's become an indust<br />
of sequels. Make one big hit and you<br />
got a dozen cheap copies. The big<br />
The Gidgets and Tammys .<br />
El|<br />
and Troy Donahue and Paula Prentiss<br />
Connie Francis and Bobby Darin and otl<br />
equally without talent."<br />
He said a promising young writer<br />
virtually only one avenue in getting<br />
original screenplay translated to film,<br />
can finance it himself. He said best-seUi;<br />
books and hit plays "are horses of anotl:<br />
color." "Hollywood will be happy to butcl<br />
either one." said the critic.<br />
He added that the same goes for Broi<br />
way stars. "Hollywood is quite willing<br />
pilfer stage stars. But develop stars<br />
their own? Stars with real talent? Out<br />
the question."<br />
"It's not that there is a shortage f<br />
talent. Nor is there a shortage of mon|,<br />
It's simply that financial control is in<br />
wrong hands, held by people who are<br />
willing to gamble on anything, especla]<br />
anything artistic. Art will never be<br />
profitable as slop. As long as profits<br />
the major issue: as long as the powers<br />
be approach the whole thing with<br />
rationalization that "It's business, after<br />
we're in trouble."<br />
"Business? Profits? David and<br />
hasn't done so badly. Nor have The<br />
Shaped Room. Tom Jones, the Bergmi<br />
and the Fellinis."<br />
Pataky said that Warner Bros, decl<br />
to adopt Vitaphone was "one of the ea'<br />
est departures from the norm." He sd<br />
the industry's "wise men" predicted doi'i.<br />
"They've been saying it ever smce,<br />
concluded.<br />
Critic Widem's Best Ten<br />
Topped by 'Mad World'<br />
From New England Edition<br />
HARTFORD—Allen M. Widem, Hf*<br />
ford Times, has designated these ten p<br />
films for 1963:<br />
It's a Mad. Mad, Mad, Mad World,<br />
Great Escape. 8'-, The Four Days<br />
Naples. How the West Was Won. Chi<br />
Tom Jones. Sparrows Can't Sing. Hud,<br />
This Sporting Life.<br />
Diane Cilento. George Divine and<br />
Tomlinson star in UA's "Tom Jones."<br />
theWT^e equipment<br />
442 N. ILLINOIS ST., INDIANAI>OLIS, IND.<br />
"Evcri/thing for the Theatre"<br />
C-4 BOXOFFICE :: February 10, 8
I<br />
'<br />
.<br />
.<br />
VIVID PORTRAYAL OF THE 6ALUNT STAND<br />
A6AINST CASTRO AND HIS<br />
COMMUNISTIC COHORTS<br />
BY THE BRAVE REFU6EES<br />
WHO PROMISE.<br />
fe<br />
P«IP#<br />
A fatlieis (evcnge on his son *tio<br />
belia/ed his country's patriots!<br />
GHT<br />
HAND<br />
OF we<br />
starring<br />
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hilarious<br />
election year<br />
Brilliant. .<br />
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Extraordinary!<br />
V CI!.<br />
CENlfeE<br />
IAN CARMICHAEL<br />
ALASTAIR SIM<br />
PATRICIA BREDIN<br />
RICHARD WATTIS<br />
ERIC BARKER<br />
(Reissue)<br />
Sam Seplowin<br />
1301 South Wabash Avenue<br />
Chicago 5,<br />
WE 9-2000<br />
ST.<br />
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Crest<br />
Films<br />
3314 Lindell Boulevard<br />
St. Louis, Mo.<br />
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INDIANAPOLIS<br />
Jess Salzberg<br />
420 Illinois Building<br />
Indianapolis 4, Ind.<br />
HE 5-5341<br />
MILWAUKEE<br />
Ed Gavin<br />
212 West Wisconsin Ave.<br />
Milwaukee, Wise.<br />
BR 3-6285
I<br />
. but<br />
.<br />
. .<br />
ST.<br />
LOUIS<br />
A/Jrs. >Iary Haas, mother of Harry Haas,<br />
branch manager at Paramount, died<br />
'<br />
Saturday 1 1 in Los Angeles Fan<br />
. . .<br />
Krause. MGM, was ill a few days .<br />
Arthur O'Toole. salesman at MGM, is vacationing<br />
in Florida and will return March<br />
WOMPIs will sell the souvenir booklet at<br />
the new Cinerama inin of "It's a Mad, Mad.<br />
Mad. Mad World." beginning February 21.<br />
Two girls will be on duty each night . . .<br />
The Ritz Theatre. Morehouse. 111., is opening<br />
with Harley Spitler as manager. The<br />
Liberty Theatre, Mui-physboro. 111., has<br />
been reopened under the management of<br />
Jim Marlowe.<br />
Herman Gorelick, Ciest Films, spent two<br />
weeks touring western and central Kansas<br />
and Kansas City and is now planning to go<br />
through central and western Missouri .<br />
George Cohn. Crest, went to Cairo. 111.,<br />
visiting the Rodgers circuit. He also visited<br />
the Columbia Amusement Co. in Paducah.<br />
Lake Edwards, who fonnerly operated a<br />
drive-in in Paducah. Ky.. was killed recently<br />
in an automobile accident . . . Seen<br />
on the Row from Illinois were: Howard<br />
Vogel and John Dilges. Fairfield: Robert<br />
Strauss. Benton: Forrest Pirtle, Jerseyville.<br />
and Charles Mitchell, Salem. Prom Missouri:<br />
Frank Plumlee, Farmlngton; Paul<br />
Durbin. Bowling Green: Ken Hirth,<br />
Pacific: Mrs. Bernice Montgomery. Chaffee:<br />
Gwen Winningham. Jackson, and Mr.<br />
and Mrs. David Forbes. Crocker.<br />
Pay TV Can Destroy Free TV, Junk<br />
All Film Theatres: Malcolm Green<br />
BOSTON—Pay television is a potential<br />
monopoly which would destroy free TV and<br />
junk every motion picture theatre in the<br />
country, declared Malcom C. Green, vicepresident<br />
of the Theatre Owners of New<br />
England, in an answer to John H. Pinto,<br />
vice-president of RKO General Phonevision<br />
Co.<br />
Pinto in a recent address before the<br />
Broadcasting Executives Club of New England<br />
here pooh-poohed film industry contention<br />
that subscription TV is a mortal<br />
enemy of theatres. Green's answer appeared<br />
in a letter to Eleanor Roberts,<br />
television editor of the Boston Traveler.<br />
There's no entertainment which pay TV<br />
can offer, at great expense to the viewers,<br />
which is not already available at motion<br />
picture theatres at bargain admissions, or<br />
on free television. Green said.<br />
"Mr. Pinto is trying to find 10.000 customers<br />
in an area of several million people<br />
I<br />
Connecticut to date, by his own<br />
figures, is able to gather a corporal's guard<br />
of 3,700.' he declared. "Why? Because<br />
each program would have to be paid for<br />
and there is evidence which was introduced<br />
before the FCC that a minimum cost of a<br />
household to view three hours of viewing a<br />
day would amount to a figure in excess of<br />
$1,000 per year per house against a no-cost<br />
which exists in commercial TV."<br />
In an.swer to Pinto's contention that<br />
there were 2.000 fewer film theatres today<br />
than ten years ago. Green stated that as of<br />
January 1 of this year, there were almost<br />
.3.000 more than there were at that time.<br />
He pointed out that where the population<br />
had moved to the suburbs, new theatres<br />
had been constructed in shopping centers,<br />
^nn<br />
HVBS9SH<br />
POSITIVI ROD ^_ -_||||||^_<br />
S«>< Corbon Call<br />
ENDLESS<br />
URNS<br />
^^ ^^^^|
I<br />
\<br />
I<br />
, osset<br />
I<br />
i de-angle<br />
what<br />
I<br />
a<br />
.<br />
i<br />
—<br />
['*:iimension-150 Shown<br />
iV "o Trade at Syosset<br />
m Eostern Edition<br />
SYOSSET, L.I.—The east coast industry<br />
monstration of Dimension -150 was held<br />
lursday (JanuaiT 30) at the Skouras<br />
Theatre. Invitations were sent out<br />
industry leaders in production, distribuin<br />
and exhibition and, according to Mar-<br />
.all Naify, president of Dimension-150,<br />
Wstesthe^,<br />
jg,^ hundreds viewed this new process.<br />
-Wpc; jReports of Dimension-150 have been<br />
jSaiCaiiaiii,<br />
Uring in regularly from the west coast.<br />
'^ ; ss Cst-, |iere a series of demonstrations have al-<br />
'^'^y taken place. Members of major<br />
~.^rar'°''''<br />
^fPC, tasL udios' technical departments, as well as<br />
" '"<br />
'.iii c: : :any top independent producers, have exessed<br />
their enthusiasm and their desire<br />
produce motion pictures in Dimension-<br />
0. Among those expressing interest are<br />
i'stnims.cliC' fBorge Pal, Louis deRochemont and Otto<br />
al other suk |-eminger. According to Naify, the great<br />
r.inayejrt: i.thusiasm shown by these industry leadai<br />
ta e s on the west coast was motivated by the<br />
fsling of audience participation, the<br />
iiality of the picture and lack of distortion<br />
at has been achieved by Dimension-150.<br />
is planned to speed up the availability of<br />
tuipment required to license producers for<br />
ji use.<br />
Dimension-150 involves the use of various<br />
lenses up to 150°, offering the<br />
idest lens-range yet developed for motion<br />
icture photography and projection.<br />
iNaify hosted the demonstration, has<br />
irther stated that additional showings<br />
II be arranged for those who are Interited.<br />
Film Age Just Starting, Declares<br />
R. Gordon: 'There's Lot More in Bag<br />
'Continued from page C-1)<br />
College of Military Science: gunnery instructor:<br />
retiring from the Army at war's<br />
end as a captain)<br />
. he escaped death several<br />
times by feigning death in the midst of unrelieved<br />
horror and brutality in Palestine<br />
but bears no malice to any man or any<br />
creed.<br />
Significantly, his hobby is the study of<br />
comparative religions and in his time—he<br />
is 48 next Monday—has been absorbed into<br />
temples, chapels, churches, prayer meetings,<br />
mosques for . . "I'll go anywhere for<br />
.<br />
a service, all roads lead to the one Place.<br />
People sometimes ask me what denomination<br />
I am.<br />
"I don't believe in mere labels. Individual<br />
dogmas just shackle me. If I can do<br />
a good turn for any man I'll do it: I'll<br />
never knowingly do him an ill-turn."<br />
The years were when to Ron Gordon<br />
Rugby football meant virtually everything.<br />
A front-row forward i else?) he played<br />
for Swansea, Waterloo and for Wales in<br />
many wartime internationals: was good<br />
enough to be offered handsome terms to<br />
turn professional for Wigan, the Tottenham<br />
Hotspurs of Rugby League. Injury<br />
he bears the savage leg-scar today—ended<br />
his career prematurely in 1945.<br />
Yet when he talks today in a voice as<br />
Welsh as a leek and as restfully soft as a<br />
caress of the sport that is to many a<br />
religion, it is not nostalgically but with an<br />
eye on what is yet to be. Forward is where<br />
he always looks.<br />
Now it is his family—once he is away<br />
from Broadmead after the daily 13 hours<br />
in his theatre—that ab.sorbs him: his wife<br />
first cousin, he tells you, of that Welsh<br />
wizard Haydn Tanner) and his three<br />
daughters. "His family should be an Inspiration<br />
in his work to any man," he says<br />
fervently.<br />
The family and the cinema: a natural<br />
alliance. "The cinema industry was never<br />
intended for X, sex and rock 'n' roll but for<br />
good family entertainment. The films they<br />
enjoy—and it can be proved—have been<br />
the real winners, the pillars of the<br />
industry."<br />
A man such as Ron Gordon could never<br />
wish it were otherwise.<br />
National Film Board<br />
Realigns Producers<br />
From Conodian Edition<br />
MONTREAL—The executive structure of<br />
the National Film Board has been modified<br />
to bring the English and Frenchlanguage<br />
production teams closer together.<br />
Pierre Juneau, executive director, has been<br />
promoted to general director of Frenchlanguage<br />
activity, with Grant McLean retaining<br />
general supervision of technical<br />
services.<br />
Translation for Paleface:<br />
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,>XOFnCE :: February 10, 1964 C-7
—<br />
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Long years of training will have to go into making<br />
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But no matter how lean and hard and skillful they<br />
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You have an investment in those hands. To protect<br />
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Two Columbia Films<br />
>core in Memphis<br />
MEMPHIS — Columbia rang the bell<br />
Wice with first-week pictures on local<br />
isreens as "Strait-Jacket" began its<br />
Va.rneT run with 260 and "The Cardinal"<br />
pened with twice average business at the<br />
tate. Foremost among the holdovers was<br />
le fifth week of "Charade," showing at the<br />
trand.<br />
(Average Is 100)<br />
J, Id—Winter Light (Janus)<br />
olco—<br />
65<br />
Who's Been Sleeping in My Bed?<br />
(Para), 2nd wk 120<br />
Jiace— Move Over, Dorling (20th-Fox), 5th wk 100<br />
ozo—Mon in the Middle (20th-Fax) 110<br />
ate—The Cordinol (Col)<br />
5th wk<br />
200<br />
rond- Chorode (<br />
arner— Stroit-Jocket (Col)<br />
1 30<br />
260<br />
laleigh Shopping Center<br />
"heatre Being Remodeled<br />
RALEIGH, N.C.—A program of renovaon<br />
and expansion is now under way at<br />
16 Village Theatre, an indoor house in the<br />
.rge Cameron Village Shopping Center<br />
ere.<br />
Manager Leonard Register said the boxffice<br />
is being moved from the east to the<br />
orth side of the theatre to encourage<br />
arking on that side of the building. An<br />
iit just off the lobby will be closed and<br />
le manager's office relocated.<br />
The lobby is being expanded to make it<br />
iiree to four times as large as it is at<br />
•resent, Register said, and will be conderably<br />
improved. Among the improve-<br />
.ents will be new carpeting and lighting<br />
xtures, a larger and more modern conceson<br />
area.<br />
In addition, plans call for a new, wider<br />
reen and new seats throughout the audiirium.<br />
Register said the seats will be the<br />
;w "rocking type," unique in North<br />
arolina.<br />
The 13-year-old Village, which seats 650<br />
Tsons and is owned by Consolidated Theres<br />
of Charlotte, is not expected to be<br />
osed during the renovation and expanon<br />
program. The work is expected to be<br />
impleted by March 1.<br />
(igh Winds Cause Loss<br />
)f $12,000 at Raleigh<br />
RALEIGH — The Center Drive-In, a<br />
ilby-Kincey theatre on U.S. 70 south near<br />
re, is back in operation following a freak<br />
orm which tore away half the screen and<br />
•o sections of fence.<br />
Damaging tornado-like winds recently<br />
"uck Raleigh and a broad section of eastn<br />
North Carolina. Wind gusts up to 58<br />
lies an hour were clocked at the weather<br />
ition here. Hail fell here and at several<br />
her towns during the springlike electrical<br />
irm. Theatre Manager Jinx Pollard estiated<br />
the damage to the Center at $12,000.<br />
)nia forced his withdrawal. He died two<br />
ys later. He was 58 years old. He was<br />
2 collaborator with the late Glen Miller<br />
composing the old favorite, "Basin Street<br />
aes." Death came to him just a few<br />
)cks from the famed street which was<br />
5 song's inspiration.<br />
Memphis Criminal<br />
Judge Declares<br />
State Obscene Film Law Invalid<br />
ick Teagarden Dead<br />
NEW ORLEANS—Jack Teagarden, tromnist<br />
and band leader, gave his last perrmance<br />
at the Dream Room here, where<br />
was playing an engagement of many<br />
eks, when illness diagnosed as pneu-<br />
MEMPHIS — Criminal Judge Preston<br />
Battle has declared unconstitutional the<br />
state law under which police arrested the<br />
Studio Art Theatre's manager for showing<br />
the movie, "I Spit On Your Grave."<br />
Refusing a demand by the prosecution to<br />
put the case before a jury. Judge Battle<br />
dismissed an indictment against the theatre<br />
manager, William W. Kendall. The<br />
Studio has since been sold and Kendall<br />
now manages the Guild.<br />
This was not the city ordinance under<br />
which the Memphis Board of Censors<br />
operates.<br />
"Though the heavens fall, if the statute<br />
is unconstitutional it is my duty to declare<br />
it so," said Judge Battle. "The United<br />
States Supreme Court has ruled foursquare<br />
against such laws."<br />
In order for the state law to be valid, it<br />
would have to provide that the theatre<br />
owner "knowingly possessed and exhibited<br />
an obscene picture," the court held. If he<br />
possessed it and exhibited it without knowing<br />
it was obscene he could not be convicted,<br />
the judge held.<br />
The state law which was held unconstitutional,<br />
declares: "If any person print,<br />
publish, import, sell or distribute film containing<br />
obscene language, or obscene<br />
prints, pictures, or descriptions, manifestly<br />
tending to corrupt the morals ... he shall<br />
be guilty of a misdemeanor."<br />
This law was passed more than 100 years<br />
ago, 1858 to be exact, and was amended in<br />
1961 to include motion pictures.<br />
The city ordinance, under which the censors<br />
usually operate, makes it milawful "to<br />
exhibit any picture, play, pantomime, etc.,<br />
that is immoral, lewd, lascivicious, or inimical<br />
to the public safety, health, morals and<br />
welfare." This law is now under attack in<br />
the U.S. Federal Court at Memphis where<br />
attorneys are seeking to have it declared<br />
unconstitutional.<br />
"THE INDUSTRY'S FIRST SUPPLIER OF<br />
The police vice squad raided the Studio<br />
Theatre in 1962, arrested Kendall and<br />
confiscated the film. Kendall was indicted<br />
under the state charge. The motion upheld<br />
by Judge Battle was on a motion to quash<br />
the indictment.<br />
George Grider, the attorney who with<br />
Michael Cody represented Kendall, told the<br />
court: "This is a great and historic<br />
moment."<br />
Kendall, who was not in court, said; "I<br />
admire the judge's courage."<br />
Assistant attorney generals Robert K.<br />
Dwyer and Minor Tate immediately appealed<br />
the ruling to the Tennessee Supreme<br />
Court.<br />
Tate argued that there "would be chaos<br />
in Memphis and Shelby County if the obscen'ty<br />
law was struck down."<br />
Grider replied that the law had only<br />
been used to make arrests twice in more<br />
than 100 years and both cases involved<br />
"hard-core" pornographic pictures. This<br />
was the first case involving a motion<br />
picture.<br />
Quoting a Supreme Court decision. Judge<br />
Batt'e said: "Fundamental freedom of<br />
speech and press are indispensable to the<br />
growth of our society."<br />
F. C. Hudson, censor board chairman,<br />
declined to comment until he had arranged<br />
a meeting with city attorneys.<br />
Vice squad inspector Huston, whose department<br />
an-ested Kendall, said: "It looks<br />
like we have no law at all." He planned to<br />
confer with the attorney general's office.<br />
The censor board had not banned the<br />
film in question. It had "recommended"<br />
that it not be shown. Then came the police<br />
raid.<br />
"Call Me Irresponsible" and "Love With<br />
the Pi-oper Stranger" were recorded by<br />
Jack Jones.<br />
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XOFnCE :: February 10, 1964 SE-1
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—<br />
CHARLOTTE<br />
The Charlotte Theatre was closed after its<br />
Saturday. January 25. show for extensive<br />
remodeling, preparatory to opening in<br />
a month to six weeks with a new film<br />
policy. "Small as the theatre is," said owner<br />
S. W. Craver. "we can't compete with the<br />
super de luxe first runs, but we plan to<br />
have a high class line of second runs, bringing<br />
back the biggest and best pictures."<br />
SE-2<br />
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The board meeting of the Theatre<br />
Owners of North and South Carolina, at<br />
first scheduled for January 13 and then<br />
canceled because of icy weather, is to be<br />
held Monday ense novel.<br />
BOXOFFICE :: February 10. 1>^
.<br />
. . Variety<br />
.<br />
A VIVID PORTRAYAL OF THE GALLANT STAND<br />
AGAINST CASTRO AND HIS<br />
^. 5ras sc;r,|<br />
COMMUNISTIC COHORTS<br />
"liaij J, ;i<br />
merBros<br />
J<br />
'•'•eisetmlti<br />
i renreii c,<br />
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GHT<br />
BY THE BRAVE REFUGEES<br />
WHO PROMISE...<br />
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A (atheis revenge on his son «lio<br />
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WE 8.2101<br />
FOR MAY RELEASE<br />
FACE OF TERROR<br />
Starring Lisa Goye<br />
HANDLE WITH CARE<br />
(An All-Colored Musical<br />
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Starring Georgia Carr<br />
Otis Greene<br />
FILLED WITH<br />
EXPLOSIVE ACTION!<br />
. ALL HELL BROKE<br />
LOOSE IN . .<br />
iflered in a tall while wafkiiiR<br />
100 per cent WOMPI monthly<br />
endants through December are<br />
;tte, Helen Bila. Eugenie Copha<br />
Froeba, Blanche Gubler,<br />
Charlotte Niemeyer, Lee Nicky<br />
Ogden, Betty Browne, Mrs.<br />
Stone and Marie Berglund.<br />
20th-Fox booker, helped<br />
oann and husband Robert<br />
celebrate their fifth wedding<br />
at his home . Tent<br />
an open house all day Mardi<br />
offee, sandwiches available.<br />
OF THE<br />
films<br />
jpeoiis<br />
starring<br />
ARAM<br />
KATCHER<br />
F&RBiDDEnI<br />
*<br />
GAMES...<br />
you'll<br />
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hilarious<br />
collide head-on<br />
election year<br />
satire<br />
Brilliant. . .<br />
Devastating. .<br />
Extraordinary!<br />
"^CenIre<br />
PATRICIA BREOIN<br />
RICHARD WATTIS<br />
ERIC BARKER<br />
(Reissue)<br />
3^.-'^:<br />
U^<br />
Scott<br />
Lett<br />
300 West Third Street<br />
Charlotte, N.C.<br />
ED 4-6426<br />
MEMPHIS<br />
Charles Arendall<br />
399 South Second Street<br />
Memphis, Tenn.<br />
JA 6-8328<br />
NEW ORLEANS<br />
George R. Pobst<br />
200 South Liberty Street<br />
New Orleans, La.<br />
522-0368<br />
ATLANTA<br />
Kay Film Exchange<br />
201 Luckie Street, N.W.<br />
Atlonto I, Go.<br />
JA 4-0261<br />
JACKSONVILLE<br />
Kay Film Exchange<br />
137 East Forsyth Street<br />
Jacksonville, Fla.<br />
EL 3-5867
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The International chair line gives<br />
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T K. Janirsun, Arkansas Iheaieman. ht<br />
closed his Ken at McCrory and Joy si<br />
Bald Knob until March 1 for renovation ^ ,.<br />
and repairs . J. Doiron, owne<br />
of the Prairie Theatre at Prairie<br />
Rocher, 111., reopened the theatre Frid«<br />
and booking here.<br />
ttiKnt<br />
Variety Week festivities, February 9-1<br />
will be celebrated by Tent 20 with a Mil<br />
Variety, between 13 and 17 years of<br />
selected as the presiding dignitary<br />
Better Films Council has selected "A Tic!<br />
lish Affair" as the Family Movie of tl (j Drive<br />
Month and "Move Over. Darling" as tt ijjTher<br />
Adult Movie of the Month, it was ai j{ patios<br />
nounced by Mrs. James Fry Hall, presiden<br />
,jjitlier<br />
.<br />
Mississipia;<br />
Extiibitors visiting Memphis exchang<br />
on buying and booking business incliu<br />
Amelia Ellis. Frayser Drive-In, Frayse<br />
Louise Mask. Luez, Bolivar, and W<br />
Ruffin jr.. Ruffin Amusements Co.. Covin<br />
ton, all from Tennessee<br />
noted in Memphis were<br />
. .<br />
Leon RountH<br />
Holly. Holly Springs, and Theron LyU<br />
Ritz, Oxford ... In from Arkansas we<br />
Mrs. Ann Hutchins, State, Corning<br />
Tom Ford. Ford, Rector.<br />
Paragould, Ark., Bottler<br />
Wins 2nd Dr Pepper Awar.<br />
PARAGOULD. ARK. — For the<br />
Jl ca:<br />
am bail!<br />
pr<br />
aiiser's<br />
iiiiniig<br />
MGHa<br />
as<br />
tit alii<br />
itti<br />
seco?<br />
time, the Dr Pepper Bottling Co. here<br />
won the national Dr Pepper Co. Preside)<br />
Award. The latest victoiy was in the IJ<br />
cember competition among the more thji<br />
400 Dr Pepper franchises in the U.S. a|<br />
Canada. Previously the local plant, mal.<br />
aged by Francis Bland, had won the Prejdent's<br />
Award for July 1960.<br />
j<br />
Wesby R. Parker, chairman and pre<br />
dent of the national company which<br />
headquarters in Dallas, cited Bland<br />
his staff for a consistent showing of 0*<br />
door advertising featuring Dr Pepn<br />
spectacular signs: effective application J<br />
route control methods, aggressive venrt<br />
and cooler placement, sales training andt<br />
all-out effort in building marketwide djtribution<br />
on Dr Pepper, regular and Dttmjfjj<br />
tetic, in cans, pre-mix, post-mix and<br />
.<br />
„.,,j<br />
.<br />
Misiji<br />
I<br />
Still<br />
.<br />
. . The<br />
. . Roosevelt<br />
. . The<br />
. .<br />
. . Loraine<br />
. . Variety<br />
!<br />
^irkansas Amusement<br />
lailding<br />
Twin Airer<br />
NEW ORLEANS<br />
gdith Ann Long: ticketed March 29 to reopen<br />
the<br />
* 1 'or Kg:<br />
(ORTH LITTLE ROCK. ARK—Con-<br />
Parkway Drive-In, Winnfield,<br />
La.<br />
. T. G.<br />
Stiction has been started on<br />
Solomons<br />
a drive-in<br />
and Harry<br />
^ it Ptjr.<br />
Thomases of Gulf States<br />
tljatre on the new freeway, part<br />
Theatres<br />
of U.S.<br />
have returned<br />
to their<br />
61 for the Arkansas Amusement<br />
homes in<br />
Co. Loc(5d<br />
between Little Rock Air Force Base<br />
McComb after a<br />
holiday in Hawaii . . . Phillip Sliman. president<br />
of Masterpiece Pictures, w-as<br />
i.,all this city, the drive-in will cost more<br />
happy<br />
over a new granddaughter,<br />
dn $300,000. according to Robin Wightnln.<br />
AAC city manager.<br />
born to daughter<br />
Frieda and her Irak,<br />
husband Phillip Johnson.<br />
It is the<br />
'""<br />
^<br />
^^ known as the Twin<br />
Johnsons fourth child, all<br />
City Drive-In,<br />
ttian<br />
girls . Marsaw<br />
':<br />
a " ^^^^ airer will have two screens with<br />
reopened the<br />
selettfd Ace in Natchez, dark for<br />
"' ari'angement similar to the company's<br />
some time, on a<br />
Mily Mow<br />
lease from owner Dossett.<br />
Fsorback Drive-In on Cantrell road in<br />
;le Rock. There will be enclosed climatetrolled<br />
patios for patrons diu'ing in-<br />
Bob Boovy, Gulf States booker, and Mr.<br />
i,jk:<br />
and Mrs. 'Weldom Limmroth, Giddens &<br />
dent weather and the area will accom- Rester Theatres. Mobile, attended the Universal<br />
screening and luncheon for exhibi-<br />
Meapliis esc ttidate 1.000 cars.<br />
^ Misisess I'he main building, constructed of brick,<br />
tors in Dallas. Screened were "The Chalk<br />
Driw-lB. F- 1^1 house the projection booth, concession Garden" and "Bedtime Story." Hosting the<br />
Mm, anil i s'nd, manager's apartment, restrooms and event were president Milton R. Rackmil<br />
SfflenBCoC- ai-conditioning equipment.<br />
and sales manager Henry H. Martin.<br />
« [Scheduled for completion about June 1<br />
,<br />
rgf pj-.<br />
1(1)5 ti Twin City Drive-In will be one of the Buford Styles, some years ago with Universal<br />
here, now with Jim Frew's Embassy's<br />
, n;5t modern outdoor theatres in the najjKj<br />
Ijiffj,<br />
-CiiibEi;: t'leppeiAi<br />
'i>r TTTSBURGH—Ed Lurie, United Artists father and son returned to Pascagoula,<br />
sales staff at Atlanta, made the round of<br />
local film buyer offices . . . Mr. and Mrs.<br />
Bill Butterfield and their teenage son and<br />
hy Stunt Backfires,<br />
daughter were on Filmrow- . mother<br />
lit Publicity Doesn't<br />
and daughter left here by plane for a few<br />
Eostern Edition<br />
days' visit with friends in Dallas, while<br />
L-Fortli(*Pi'licist, tripped to the desk of Kaspar where the Butterfields own and operate<br />
R^ifij. c, hjJltoahan, "Press Show Shopper," in the<br />
the Lake Drive-In. Both son and daughter<br />
- :-, ojices of the Pittsburgh Press, with a<br />
attend Mississippi University, Oxford.<br />
liidsome attache case handcuffed to his<br />
"Blood Feast," <strong>Boxoffice</strong> Spectacular's<br />
vt;st and jauntily remarked, "How about<br />
-^^-i:i key?"<br />
goriest and bloodiest screen fare in many a<br />
t,<br />
moon, is smashing boxoffice records at<br />
K local<br />
I'lonahan, pte as he relates in his column, most of the local theatres showing it day<br />
. ..j,.„..;: railed that a key had been sent to him and date, and at other situations<br />
i m United Artists headquarters in New<br />
jTc-ted B!£'<br />
'f^''<br />
nurse is<br />
jjjj^;-, emphasized in ads: "If you are the least<br />
p,' V t|. Ed was worried. The key didn't work.<br />
is-iuns<br />
bit squeamish, do not attempt to see this<br />
A;all was put into No. 1 police station and<br />
jpljg-.<br />
pictui-e! It is shockingly real . . . Nothing<br />
".;... - to huskies in uniform appeared with like it . . . Ever !"<br />
! !<br />
siie keys.<br />
no soap. Finally they escorted the Malcolm Brunei and family were here<br />
. .,._v!;:<br />
r'V frantic Lurie to an expert locksmith, from Beaumont on a weekend visit with his<br />
r<br />
*° *°°'i freed the press agent from the mother Lillian and his brother Rene and<br />
okkbb^'<br />
^ aache<br />
'^..^i;;.<br />
case, loaded with Top Secret family to meet and greet baby Michele, the<br />
P)ers—stuff about the new James Bond latter's newest progeny, whose godmother<br />
t iller, 'From Russia, With Love,' starring is Suzanne, daughter of Malcolm. At<br />
Em Connery. Now Ed thinks they pulled the baptismal ceremony, several weeks ago,<br />
MiaE' ^*^' °"s °ri him at UA's New York office, a proxy took over for Suzanne, a high<br />
°!!:ik«'3"<br />
'i'sing the publicity stunt to backfire." school student who was unable to be here<br />
for the occasion . . . Larry Giessinger, son<br />
of WOMPI Imelda Giessinger of Richards<br />
«»« Sammy Davis<br />
Center,<br />
reidiSi<br />
Jr. Added<br />
and Beverly Johnston were married<br />
1960<br />
dinner February 15 . . . Lillian Woodruff,<br />
lig song, "High Hopes."<br />
local WOMPI service chairman, awarded<br />
pther stars who will appear, presenting.<br />
a special citation to Betty Healy for her devotion<br />
to the March of Dimes charity drive.<br />
Jards, include Ed Begley, Rock Hudson,<br />
pgory Peck and Debbie Reynolds. Tht<br />
Jcast will be aired over the combineo Two new films of the week at first-run<br />
Itio and TV facilities of ABC on April 13' houses were "The Victors" at the downtown<br />
area.<br />
')<br />
Oscar Entertainers<br />
Local<br />
f 1<br />
WOMPI members have officially<br />
Western Edition<br />
adopted an orphaned 5-year-old Korean<br />
JlOLL'ywoOD — Sammy Davis jr. has<br />
girl under the Foster Parents Plan .<br />
in named as the first entertainer to<br />
WOMPI gatherings for the month include<br />
I'form on the annual Oscar show of<br />
a board meeting February 11 and a general<br />
t' Academy of Motion Picture Arts and membership session February 25 . . . Local<br />
i ences, according to producer George WOMPIs have joined together through<br />
ney. Making his second appearance on<br />
president Ida Belle Levey in sending congratulatory<br />
messages to Grace Blaney,<br />
Awards show, Davis will entertain on<br />
program, to be emceed by Jack Lemln.<br />
president of the new Chicago chapter, prior<br />
last<br />
Newspaper advertising<br />
in this<br />
cautions<br />
moviegoers to come at their own risk; the<br />
film is for adults only to see; that a special<br />
'i'.-k.<br />
ir I inserted the key as Ed indulged in<br />
banter," the columnist relates in his<br />
ciumn. "Ten minutes later, no light ban-<br />
on duty at all times. A catchphrase<br />
jacast<br />
Davis<br />
in<br />
appeared<br />
singing the<br />
on the<br />
Award-win-<br />
Oscar<br />
to the group's charter and installation<br />
on a recent Saturday morning in our Lady<br />
of Good Counsel Church. A group of<br />
WOMPI's attended the ceremony . . . Elaine<br />
KnoUbauch's father is recovering nicely<br />
after surgery. Elaine is employed at Motion<br />
Picture Advertising Service.<br />
Gene Barnette, a member of the WOMPI<br />
International's special committee to simplify<br />
the bylaws, attended the two-day committee<br />
meeting held recently in Atlanta.<br />
Gene also heads the local nominating committee<br />
appointed by president, Marie Berglund.<br />
Members are Jane Ella Moriarty,<br />
Martha Froeba, Margaret Gabosh and<br />
Claire Rita Stone . Cass. WOMPI<br />
leader, is home recuperating from a fractui'ed<br />
rib suffered in a fall while walking<br />
her dog ... 100 per cent WOMPI monthly<br />
meeting attendants through December are<br />
Gene Barnette, Helen Bila. Eugenie Copping,<br />
Martha Froeba, Blanche Gubler,<br />
Audry Hall. Charlotte Niemeyer, Lee Nickolaus,<br />
Betty Ogden, Betty Browne. Mrs.<br />
Moriarty, Mrs. Stone and Marie Berglund.<br />
Joe Silver 20th-Fox booker, helped<br />
daughter Joann and husband Robert<br />
Barkemeyer celebrate their fifth wedding<br />
anniversary at his home . Tent<br />
5 will hold an open house all day Mardi<br />
Gras with coffee, sandwiches available.<br />
E. E. Shinn, Paramount senior salesman,<br />
is home recuperating after an operation.<br />
Milton Aufdemorte, assistant to William A.<br />
Bryant, manager, Is subbing for Shinn.<br />
FILMACK'S NEW 1964<br />
DRIVE-IN<br />
CATALOGUE<br />
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The Theatre Industry's Bible<br />
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Ideos Free on Request.<br />
FILMACK TRAILER CO.<br />
RCA and Brenkert<br />
Parts Available Thru Us<br />
THE QUEEN FEATURE SERVICE, INC.<br />
28 presentation of the heart award to Jack<br />
L. Warner: Max Bercutt, Steve Broidy,<br />
Sherrill Corwin, William R. Forman, Ben<br />
Kalmenson. Eugene V. Klein. Malcolm L.<br />
Klein, S. Charles Lee, Robert Lippert,<br />
Marvin Mirisch. James Nicholson. William<br />
Oldknow, William Orr, Frank Sinatra and<br />
Steve Trilling.<br />
Noreico Projectors<br />
ROY SMITH CO.<br />
365 Park St. Jaekionville<br />
llCOFFICE :: February 10, 1964 SE-7
6<br />
. . Martha<br />
2 1 following<br />
. . O.<br />
. .<br />
. . Miami<br />
iffli<br />
Si<br />
ATLANTA<br />
Tt C. Settoon. exchange manager at Universal,<br />
reports big doings for this week.<br />
Paula Prentiss, exciting star of "Man's<br />
Favorite Sport?", was in town Tuesday i4i<br />
on a promotional toui- for her new picture.<br />
She appeared on a local television program<br />
and employes at Universal hoped for an<br />
opportunity to meet her. Other items on<br />
the exchange's agenda for the week included<br />
a special screening luncheon Thursday<br />
1 1. Exhibitors from all over the territory<br />
gathered at the Lenox Square Theatre<br />
in the morning for a screening of "Chalk<br />
Garden." Afterwards they met at a restaurant<br />
on the square for lunch, then reassembled<br />
for a screening of "Bedtime Story."<br />
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recuperating at home. Martha is a booker<br />
at United Artists.<br />
Betty Landers, onetime filmrow employe<br />
now a successful lawyer, was a guest at<br />
the WOMPI luncheon January 29 .<br />
Martin Theatres announced its purchase<br />
of the Belmont Hills Theatre, Smyrna, effective<br />
February 4.<br />
Universal Pictures and a local radio<br />
station are conducting an unusual contest<br />
to aid in the promotion of "Brass Bottle."<br />
Judges of the contest are searching for a<br />
Princess of the Harem between the ages<br />
of 18 and 25 to compete with other princesses<br />
from all over the territory for the<br />
title Queen of the Harem. Among her<br />
prizes the queen will be given a screen<br />
test by Universal Pictures and will be interviewed<br />
by MCA.<br />
R. J. Donaldson resigned from Capitol<br />
Releasing Corp. to accept the position of Appeals Verciict Favors<br />
sales manager at "Warner Bros, effective<br />
Monday ilOi ... Sympathy is extended<br />
Film Firms at Atlanta<br />
to<br />
Perber Mincey. Tos circuit, Claxton, in the ATLANTA — The court of appeals recently<br />
affirmed unanimously the judg-<br />
death of his mother last week . J.<br />
Howell, Capitol City Supply, called on the ment rendered by district Judge Boyd<br />
Row to report that he is doing better and Sloan on a verdict in favor of distributor<br />
hopes to see his business friends and associates<br />
at work some time in the future.<br />
terests in a motion pictm-e antitnist suit<br />
defendants and certain local exhibitor in-<br />
involving the Buckhead and Garden Hills<br />
C. H. Simpson, Riviera Theatre, Knoxville,<br />
Tenn., returned home from Piedmont The court held that Judge Sloan in the<br />
theatres in Atlanta.<br />
Hospital Sunday<br />
<<br />
a bout with trial in the district court had properly<br />
pneumonia . Chandler's mother refused to allow the judgments in U.S. vs.<br />
has been released from the hospital and is Paramount to be brought to the attention<br />
of the jm-y. The distributor defendants<br />
were represented by Robert S. Sams and<br />
Tench C. Coxe, the exhibitor defendants<br />
by Colquitt Carter, and the plaintiff by<br />
BALLANTYNE IN-CAR SPEAKERS ^ W. Bradley Ryan.<br />
Plastic Back Panels<br />
Rehabilitation,<br />
Service 6-<br />
Parts<br />
Okay New Century Theatre<br />
For Paramus, N. J.<br />
From Eastern Edition<br />
PARAMUS, N.J.—An application by Century<br />
Amusement Corp. to build a 2,000-seat<br />
motion picture theatre here has been approved<br />
by a vote of 5-to-l by the borough<br />
council. The theatre is to be built on the<br />
site of the former 'Villa Esposito Restaurant<br />
on Route 17.<br />
Councilman Dems J. Buckley, who cast<br />
the sole dissenting vote, deplored the lack<br />
of written consent from the Plaza Corp.<br />
to the applicant for irrevocable u.se of Plaza<br />
property for cars exiting from the fouracre<br />
theatre tract. Joseph 'Wickham, theatre<br />
representative, said such a contract<br />
was being drafted.<br />
Massey Seating Company, the notion's leading<br />
lull service sealing specialists, ollors, in<br />
addition to new seating, its custom theatre<br />
scat rehabilitation service. This economical<br />
service allows complete rehabilitation ol your<br />
sealing without boxoifice interruption.<br />
Whether it be nevf seating, rehabilitation,<br />
rospacing, service or parts, Massey is geared<br />
to handle your seating needs. Call us today.<br />
AIASSEY Seating Company, Inc.<br />
160 Taylor Street, Nashville. Tenn.—Tel. CHapel 2-2561<br />
MIAMI<br />
'Llarold O. Freeburg is the successor to t^<br />
.Headl<br />
late Bob Green as personnel dira<br />
Of<br />
of Wometco Enterprises. A bachelor of<br />
Club's<br />
graduate of the University of<br />
jij<br />
Floridt iJ, Th<br />
Freeburg served in the U.S. Navy as a chl<br />
^<br />
will<br />
petty officer 1942-1945. then was personij<br />
j^,<br />
director for the City of Miami Beach 194<br />
1957. For six years, after 1957, he was pe<br />
sonnel director with Metro Dade Counl<br />
Freeburg is married and has a son<br />
Two other new Wometco appointment<br />
W. Peter Packler, as assistant to the pe'<br />
sonnel director, and Ethel Gubernlc<br />
former assistant to the personnel directt<br />
^^<br />
now assigned to a supervisory capacity *<br />
the personnel department.<br />
|l!0<br />
Mrs. G. David Schine headed appi<br />
mately 10.000 volunteer marching mothi<br />
for this week's Dade County Mothei<br />
March. Recently she was hostess at<br />
luncheon meeting for Dade County Man ' .<br />
of Dimes area and district leaders at tl<br />
Roney Plaza Hotel . . . Curtis Millf<br />
Claughton circuit executive, reported t<br />
biggest days we've had in a year" with t<br />
opening of "The Prize" in the Trail, Circ<br />
will<br />
iedtothe<br />
I* of St<br />
«!'•''"<br />
t iffiijone<br />
North Miami and Hollywood theatn '<br />
"Lawrence of Arabia" will follow "T ''*<br />
Prize," so there should be many more go<br />
days for the Claughton boxoffices<br />
Mitchell Wolfson, president of "Womet rtuastsp<br />
Enterprises, always participating whence smavaila<br />
there's any civic undertaking to be doi<br />
has just been re-elected one of 13 trust<<br />
Kid, Variei<br />
of the Dade County United Fund, whl<br />
has completed a successful drive this y« klitsiniiij<br />
for more than $3,000,000 .<br />
Bea<br />
ffltrodi*<br />
wee 111<br />
singer<br />
te Week<br />
ttalattent<br />
is truly playing "the two faces of Milt<br />
nscalleij'i<br />
Berle." He is appearing in person at t IhowofiK<br />
Eden Roc Cafe Pompeii, and also can<br />
Biuteorgi<br />
seen in Stanley Kramer's "It's a Mad, Bli lijiot a<br />
i<br />
Mad, Mad World," which is on the sen<br />
at the Sheridan Theatre, Miami Beach.<br />
WIS<br />
Paula Prentiss, screen star in "Ma<br />
Favorite Sport?" premiering here, t Iflseson<br />
newspaper reporters she eats shrimp by<br />
bowlful to gain energy for the demands ffiGELESa<br />
hectic program and here's a samplingBsn'iiasnii<br />
the grueling schedule mapped out for<br />
ill 01<br />
here : Wednesday— Leave Montmartre Ho<br />
'•Sl.iOO,l)<br />
at 10:30 a.m. for visit with Pen Players km. Her<br />
Dade Junior College at 11. Luncheon w<br />
Miami Shores Rotary at country club fn<br />
12:15 to 1:30. Finals Florida's Favoi<br />
Girl contest, Montmartre Hotel, 2:30- "xkMfBi<br />
p.m., followed by ski show on Indian ere Wj;<br />
Cocktail party by Ralph and Frances Lar<br />
ford Evinrude aboard the Chanticli<br />
yacht, 5 to 7 p.m. Thursday saw her at t *' ilteec<br />
Variety Children's Hospital at 10:30<br />
to plant a tree. She also went to Llnc(<br />
Mall at 2:30 p.m. to officiate at hangl<br />
"Man's Favorite Sport Mall" street<br />
She accepted keys to cities at Shores "HiC S ^Eyes<br />
tre at 7:30. at the Gables Theatre 8:15; t%!s|ot<br />
Olympia at 9:15 and the Beach Theatre<br />
10:15. Next week she goes to Houston— 1 w<br />
the same thing all over again! •<br />
Stan Parnas to Telestudios<br />
HOLLYWOOD— Stanley J. Parnas<br />
jeen appointed manager of the sp.<br />
jroducts division of MGM Telestudios.<br />
ormerly was with Fairchild Camera & I'<br />
itrument Co. in Washington as governing<br />
;al('s manager. w'<br />
SE-4<br />
BOXOFFICE :: February 10,M
. tbi<br />
'<br />
tijal<br />
. . . Carroll<br />
. . Bob<br />
^Cifei.'<br />
brs Headline Big Show<br />
Monsored by Miami Tent<br />
lAMI—Ted Mack, Benny Davis and<br />
ie Restum head producer Sammy<br />
lish's list of stars wlio will appear on<br />
Variety Club's annual "Show of Shows"<br />
Iruary 13. The giant three-hour-plus<br />
avaganza w^ill be staged at Miami<br />
Bich auditorium for benefit of the Variety<br />
Ctldren's Hospital.<br />
3cal radio and television personalities<br />
al will introduce various acts. In the<br />
sp^ial emcee lineup are Larry King,<br />
ck Ziaiik, Alan Courtney and Bea Kal-<br />
•siSMt !f ;;<br />
;. Comic Eddie Schaeffer, Johnny Puelo<br />
his Harmonica Rascals, comedians<br />
•sh and Adams and comedian Paul<br />
y and singer Steve Alaimo are other<br />
s in the show. Bill Hartack and Johnny<br />
Seers also will make personal appearai.?s<br />
and many other stars are expected<br />
toe added to the list.<br />
he "Show of Shows" ties in with Variety<br />
W,'k. a national celebration scheduled<br />
Firuary 9-15. The slogan of the Variety<br />
Cl,i, as everyone knows, is "A man is<br />
DfBr so tall as when he stoops to help<br />
a tiild."<br />
: Variety Week is the time when we in<br />
Vf;ety call attention to our humanitarian<br />
86' ice work," said Chief Barker Tracy<br />
H.e, who heads Miami's Variety Club.<br />
ke the local organization, which supp(<br />
s the Children's Hospital, each Vari*»-<br />
tent must sponsor an activity whose<br />
Be' ices are available to children, regard-<br />
Jei of race, color or creed.<br />
KWi one oi : Ul told. Variety raises about $3 mil-<br />
!;<br />
1 rmtj te« a year for its charitable work and<br />
-%|e its beginning in 1928 has raised more<br />
$85 million," said Hare. "No wonder<br />
VJiety is called 'The Heart of Show Busi-<br />
.3i( .' I know of no other profession whose<br />
.>ini,ibers have organized themselves interna<br />
onally for a similar-type pui'pose."<br />
Jrry Lewis Wins Point<br />
Bt Loses on Another<br />
ffc Western Edition<br />
DS ANGELES—Superior Judge Macklii.kerning<br />
has ruled Jerry Lewis must defe<br />
i himself on a charge of breach of contra<br />
in a $1,500,000 damage suit by Lor-<br />
Aj. Land. The ruling was made on two<br />
C6;es. Summary judgment in favor of<br />
I^is was granted on a charge of plagiar-<br />
Is; and infringement of plaintiff's screenpl<br />
. "Track Me Beat," which she claimed<br />
w- used in part for Lewis' "The Nutty<br />
Pressor." Lewis was denied summary<br />
iu,;ment on the second cause, in which<br />
M; Land alleged failure to compensate<br />
hf for material submitted at the<br />
cc edian's request.<br />
'Mth Eyes on Stars' Short<br />
Pnts to 50 Governors<br />
Fr
: Pebmary<br />
Guard your family!<br />
Fight cancer with a<br />
checkup and a check<br />
Send your contribution to "Cancer," in care of your local post office<br />
B O X O F F I C<br />
E<br />
CANCERI<br />
societyI<br />
SE-8<br />
BOXOFTICE :<br />
10, W
'<br />
Idhorzer,<br />
: to<br />
*y I<br />
IDITOA Members First<br />
o View New Test Kit<br />
DALLAS—Exhibitors attending the Texas<br />
•ive-In Theatre Owners Ass'n convention<br />
,-re Februaiy 11-13 will have an oppoitun-<br />
George English is shown demonstrating<br />
his new screen surface test kit,<br />
which will be introduced for the first<br />
time to exhibitors at the TDITOA conrention<br />
in Dallas.<br />
see at first hand demonstrations of a<br />
•A\ screen surface test kit George English<br />
Is developed in connection with his<br />
)'.ISM process for brightening theatre<br />
seens.<br />
'The PRISM process," said English, "'convts<br />
any screen surface to a solid plastic<br />
Ush that has been brightening outdoor<br />
rtures across the nation for the past seven<br />
jirs.<br />
rhe new PRISM process is said by Engli<br />
to be simplified so that local personnel<br />
i a theatre can make the application themsves.<br />
That the process is simple was proven<br />
1 ently when Commonwealth Theatres of<br />
lerto Rico converted their screens to<br />
I.ISM, using only Spanish and Portui<br />
;se-speaking personnel using directions<br />
vitten in English and without any direct<br />
lip from The George English Co.<br />
londles 'Die Fledermcnis'<br />
JEW YORK—Casino Films is distributi:<br />
the film version of the Johann Strauss<br />
cjretta, "Die Fledermaus," directed by<br />
(za von Cziffra in Austria in Eastman<br />
(lor with Marianne Cook, Peter Alexander<br />
i'i Marika Roekk starred.<br />
rhe German picture will have its first<br />
3. showing at the 86th Street Casino<br />
J<br />
^eatre February 7, according to Munio<br />
president of Casino.<br />
Speeches by Arkoff, Rowley, Aarons<br />
To Highlight TDITOA Convention<br />
DALLAS—Samuel Z. Arkoff. executive<br />
vice-president of American International<br />
Pictures, will deliver one of the principal addresses<br />
at the 12th annual convention of the<br />
Texas Drive-In Theatre Owners Ass'n, which<br />
will be held February 11-13 at the Statler<br />
Hotel. Other speakers during the convention<br />
will include John Rowley, president of Theatre<br />
Owners of America: Stuart Aarons.<br />
chairman of the TOA legal counsel; Al Fitter,<br />
United Artists assistant sales manager,<br />
and Edward S. Redstone of Boston, president<br />
of the National Ass'n of Concessionaires.<br />
Rowley, originally scheduled to address the<br />
Wednesday luncheon session, will now be<br />
heard as the feature speaker at the Thursday<br />
evening banquet, Aarons and Fitter on<br />
the Wednesday program, with a selling<br />
showmanship session to follow the luncheon<br />
that day. Producer Tommy Noonan will preside<br />
at the showmanship meeting, with<br />
Brandon Doak discussing the product outlook<br />
for 1964. Other participants will include<br />
Eddie Forrester, Frontier Theatres,<br />
and Mel Gold, general sales manager of National<br />
Screen Service.<br />
Redstone will head the concessions forum<br />
on Thursday afternoon, following a cold<br />
drink and popcorn clinic that morning.<br />
Romy Schneiderin<br />
the tender moments<br />
of the night!<br />
HER BEAUTY WILL FASCINATE WOMEN<br />
AND BEWITCH MEN!<br />
ROMY SCHNEIDER<br />
CURT JURGENS .<br />
Samuel Arkoff<br />
John Rowley<br />
Lt. Gov. Preston Smith of Lubbock,<br />
well-known drive-in theatre owner, is expected<br />
to be present at the presidential<br />
banquet and dance the evening of February<br />
13. Lt. Gov. Smith was the third<br />
president of the association.<br />
Coca-Cola will sponsor the presidential<br />
dinner and dance. American International<br />
Pictui'es plans a featured breakfast for<br />
the convention on February 12. A luncheon<br />
the same day will be sponsored by the<br />
Pepsi-Cola Co., a gala luncheon for the<br />
ladies by Cohen Candy Co. and other major<br />
events will be sponsored by National<br />
Carbon Co. and the Motion Picture Alexander<br />
Corp. of New Orleans.<br />
Magnificent Sinner<br />
«M PIERRE BLANCHAR , Ducted by Robert srODMAK . eastmam color • wide screen<br />
ACME PICTURES<br />
AL WOLF<br />
r<br />
'<br />
1710 Jackson—Dallas<br />
Rl 8-3233<br />
«^ WATCH PROJECTION IMPROVE ^^<br />
IT"!!!!^" I<br />
l:Iil',ril'l,'JI;lhM>til!T!TirTa<br />
\i ANTI-STATIC SCREEN ^<br />
J^<br />
XR-171 PmH • lUpcb Dust "^^<br />
Available from your authorized<br />
Theatre Equipment Supply Dealer:<br />
Exr-ort-Westrex Corp.<br />
CHNIKOTt CORP. 63 Seafaring St., B'klyn 31, NY.<br />
SOLO ONLY DIRECT FROM CHICAGO—WE PAY THE FREIGHT<br />
Place your business with engineers whose product application knowledge makes the best oh^ays cost less<br />
GUARANTEES $1,000.00<br />
No other carbon con out-perform ROMAN MIRIO In your lomphouse.<br />
Finest Cinema Carbon the World Hos Ever Known!<br />
Brightest Light-Lowest Cost—Steadiest Performance<br />
Lee ARTOE<br />
ElectroCarbons<br />
B.tOmCE :: February 10. 1964 SW-1
—<br />
. . Gulf<br />
1<br />
, was<br />
. . Tom<br />
. . B.<br />
.<br />
DALLAS<br />
JJarvey Hill sr., who has been business<br />
agent for Local 249 for 18 years, is back<br />
on the job as of January 1. Hill suffered a<br />
long seige of illness and resigned in 1959.<br />
Projection Equipment Repaired<br />
Expert Mechonics Work Guorantecd<br />
Replacement Parts For—BRENKERT-<br />
SIMPLEX-CENTURY &<br />
MOTIOGRAPH<br />
LOU WALTERS Sales & Service Co.<br />
4207 Lownvlaw Ave., Dolloi 27, Texas<br />
MONTAY<br />
DRIVE IN THEATRE IN-CAR SPEAKERS<br />
The Montay Standard Speaker has earned its<br />
reputation for quality by providing many years<br />
of dependable service.<br />
The Montay Re-Entry Speaker gives unrivaled<br />
protection from damage by vandalism and<br />
vi^eather while delivering new and surprisingly<br />
clear sound Qualities.<br />
Others taking office in January were J. B.<br />
James, president: Charlie A. Harcum, vicepresident;<br />
Harvey Hill jr., recording secretary;<br />
H. T. Covington, financial secretary,<br />
and Harvey Bretel, treasurer.<br />
Sympathy to Jack Walton of Don Kay<br />
Enterprises in the death of his father at<br />
Sulphur Springs . States Theatres,<br />
headquartered in McComb, Miss., which<br />
recently bought three San Antonio driveins<br />
from Stanley Warner of Texas, has appointed<br />
Roy Moore jr. as city manager.<br />
Heywood Simmons here will do the buying<br />
and booking for the Kelly, Parkaire and<br />
Rugged Die Cast Aluminum—Exceptionally Low In Price<br />
MONTAY CO.-PO box 21-Cuthbert, Ga.-Iel. 732-2501 Area Code 912<br />
Lackland. Moore operates the Alamo, Mis.<br />
sion, Rigsby theatres and the South Drive- J<br />
In. He formerly operated theatres in At<br />
lanta and Pittsburgh.<br />
Sympathy to Dora Grace, booker j<br />
Warner Bros., whose brother died<br />
.<br />
Walter Steadman, officer manager for tii<br />
tional Screen Service, was recuperatir<br />
after surgery.<br />
David O'Keefe, 75, who died here on Sai<br />
urday 1 1 buried in St. Louis. He hi<br />
worked many years for National Scree<br />
and Ale.xander Film Sei-vice. He was<br />
member of the Variety Club . L. Con<br />
has given up operation of the Gay Tlieat<br />
in Kountze and Mrs. Albert Smith and h<br />
son David and wife took over, e<br />
The Variety Club's ne<br />
fective the 7th . . .<br />
meeting is tentatively scheduled for tl<br />
first Monday in March . McKea<br />
retired Paramount salesman, was in Okl<br />
homa City several days.<br />
Slim Pickens, starring in Columbia's ho<br />
line comedy, "Dr. Strangelove or: How<br />
Learned to Stop Worrying and Love ti<br />
Bomb," has been making a round of inte<br />
views with the press, radio and TV coi<br />
mentators to promote the film.<br />
r SSSSSSSS5«SSSSSSSSSSSSSSSSSSJ j<br />
May We Help You?<br />
jl<br />
5/ "Satisfaction Guaranteed"<br />
'>) phone LA 8-6302 or write<br />
i<br />
Ted Lewis Booking Agency<br />
i) 4703 No. Centrol Expresswoy Dallos 5, Texos<br />
,<br />
J<br />
FF<br />
i-l for<br />
I'll f •In<br />
lUS,<br />
lA h<br />
iihjai<br />
VUetcome to uii our frienudl<br />
Visit our booths at the Statler- Hilton.<br />
Come see us while youVe in Dallas.<br />
MODERN HAS IT!<br />
EQUIPMENT SERVICE SUPPLIES<br />
%<br />
We're ALWAYS at<br />
your service<br />
for ALL your theatre needs.<br />
CHECK WITH MODERN -AND SAVE!<br />
MODERN SALES & SERVICE. INC.<br />
2200 Young Street • Dallas, Texas • Rl 7-3191<br />
OH<br />
SW-2 BOXOFTICE :: February 10,
Pull in the PROFITABLE FAMILY TRADE<br />
WITH<br />
^^'7e^cad limnco-<br />
//<br />
(ENGINEERED FOR STRENGTH AND BEAUTY)<br />
Sign of Good Box Office—TEXAS BRONCO means<br />
P + P Playground and Profit. They go together. Now<br />
set to explode everywhere. It's all yours, Mr. Showman,<br />
just for the asking, the HOTTEST showmandiser for<br />
Drive-Ins large or small.<br />
TEXAS BRONCO your salesman for the<br />
snack bar .... y-<br />
A pleasant surprise awaits you when<br />
you see it perform.<br />
SWEETEN<br />
YOUR<br />
BOX OFFICE<br />
RECEIPTS<br />
BY APPEALING<br />
TO THE<br />
LOLLIPOP SET!<br />
A/fW<br />
THE FIRST TRULY<br />
PLAYGROUND EQUIPMENT<br />
IN 40 YEARS!<br />
^^%/e/(ca4ne SUauuneH FF DO IT NOW<br />
I<br />
TEXAS DRIVE-IN THEATRE<br />
OWNERS ASSOCIATION<br />
V.E.S.S.<br />
MFG. CO.<br />
MEMPHIS, TEXAS<br />
Please send me at once literature and prices on<br />
TEXAS BRONCO.<br />
Name<br />
Address<br />
City and State<br />
tXOrnCE :: February 10, 1964<br />
SW-3
i<br />
Congratulafions TEXAS DRIVE-INS<br />
We're at your service In<br />
Booth 25 — Dallas<br />
GOLD MEDAL EQUIPMENT & SUPPLY DEALER<br />
Blue Ribbon Popcorn Roaster Fresh Peanuts Popcorn Boxes— Bags<br />
Cotton Candy Candy Apples Whitfield Pickles<br />
Frito Bar-Be-Que Beef Solo Hot & Cold Cups—Trays<br />
BILL CRAVEN<br />
FOR DEPENDABLE SERVICE AND CUSTOMER SATISFACTION CALL<br />
CRAVEN BROTHERS<br />
Concession Supplies<br />
3609 Commerce St Dallas 26, Texas Area Code 214 TA 6-1239<br />
BEST WISHES FOR A<br />
SUCCESSFUL CONVENTION<br />
LEON'S<br />
fantfHCA<br />
PIT COOKED QUICK FROZEN<br />
JUOM'S<br />
»U B-O 'EB<br />
^WtTM SAUCf<br />
HORN DOGS<br />
VISIT OUR<br />
BOOTH<br />
AT<br />
THE<br />
% t STATLER HILTON<br />
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I<br />
Sr<br />
WELCOME FRIENDS<br />
MAKE YOURSELF AT HOME<br />
IN OUR BOOTH!<br />
SEE US IN BOOTH No. 36<br />
JOHNNY HARDIN & JOE JOSEPH<br />
EVERYTHING YOU NEED - ANYTIME!<br />
"Go Century All the Way"<br />
YOUR ONLY INDEPENDENT THEATRE SUPPLY DEALER IN DALLAS<br />
HARDIN THEATRE SUPPLY CO.<br />
714 SOUTH HAMPTON ROAD • DALLAS<br />
OR WRITE<br />
OR PHONE<br />
FOR INFORMATION<br />
LEON'S<br />
101 N. EVt/ING<br />
DALLAS 3, TEXAS<br />
WHilehall 3-4541-42<br />
4-^<br />
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RBEd SPEAKERS & JUNCTION HEADS<br />
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and dependability. PLUS 2 VfAR GUARANTEE<br />
CONE MECHANISMS AND REPAIR PARTS<br />
Cone mechanisms rebuilt and remagnetized to<br />
original new condition with 2 year guarantee.<br />
Write for Brochure and Porti Catalog<br />
REED SPEAKER COMPANY • Goidn. coio<br />
B. R. West, Foctory Reprcscntotivc<br />
706 Wyclitle<br />
Houston, Tex.<br />
Phone HO S-4810<br />
Lee ARTOE DELUXE<br />
REPLACEMENT PART<br />
Engineered to<br />
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Lower Contact, oil jiicl "<br />
Upper Contact, oil sixot 'TL<br />
Flame Shield, Part No. 90144-B JJ<br />
Corbon Clomp Neg. Jow, Port No. 90496 JJ<br />
Set Screw, Carbon Clomp, Port No. 90511<br />
JJ<br />
Carbon Drive Rollan, All SIxn *:<br />
Window Gloti, Port No. 11040-1-1<br />
JJ<br />
Crater Reference Wire, Port No. 90225 2 il!<br />
Reflector 16'/,", Lm Arte* D*lui* 'JJ ''S «<br />
4" SPEAKER CONES 1.47 magnet, tlneit 2<br />
Lubricant, lamphouM, No. 23066, lar«* botti* .<br />
940 BELMONT AVE. CHICAGO 1'<br />
I<br />
SW-4<br />
BOXOFFICE :; Febmary 10, M .^..<br />
i
I<br />
: February<br />
wsMORTON'S "THEATRE PACK"<br />
HE PICKLE PACKED TO PERK UP SALES!<br />
. . . the answer to operators' repeated requests for a special pickle pack, one tailored to their<br />
needs. Gallon pickles, 25-count, carefully hand-picked for size. In each 4-gallon case there<br />
are two packages of 50 "Chilly Dilly" serving bags, moisture-proof and as noiseless as can<br />
be made. Operators know they can count on Morton for service.<br />
Ask Your Hometown Morton<br />
Distributor<br />
Stop By Our Booth For A Visit<br />
MORTON FOODS<br />
!^ 1, Mtillas - Fort Worth - Lubbock - Corpus Christi - El Paso - Albuquerque - Tulsa<br />
^ !<br />
1 XOFnCE<br />
:<br />
10, 1964 SW-5
.<br />
.<br />
WELCOME TEXAS THEATREMEN<br />
Screen Surfaces<br />
On Better Drive-Ins . .<br />
Everywhere<br />
THE GEORGE ENGLISH CORP.<br />
Berwyn, Pa.— Niagara 4-1225<br />
Visit Our Booth No. 34<br />
STATLER HILTON—DALLAS<br />
• Learn obout the new low cost method for buying<br />
PRISM Screens regardless of location.<br />
• SEE actuol movie shots of screen applications.<br />
• Color and sound movies of PRISM Screen availoble.<br />
• Be ced— let show how you hov<br />
MORE DEPTH BRIGHTNESS<br />
CLARITY SPREAD<br />
PEAK<br />
Constant<br />
Low Cost<br />
GUARANTEED ANNUAL MAINTENANCE<br />
LcJ^ingfortke<br />
"''*<<br />
THE<br />
WORLDS<br />
FINEST<br />
THEATRES<br />
Rar ON<br />
HURLEY<br />
SCREENS)<br />
RIGHT SCREEN<br />
RIGHT PRICE?<br />
SUPEROPTICA<br />
Lenticulottd peorl iurloce<br />
SUPERGLO<br />
MATTE WHITE<br />
olify<br />
jr<br />
project<br />
independe<br />
HURLEY SCREEN COMPANY. INC.<br />
96-17 Nortiini IM CortM. N r n36t<br />
Best Wishes for<br />
THE INDUSTRY'S FIRST SUPPLIER OF<br />
Drive-ln<br />
Indoor<br />
Theatre<br />
REMODELING<br />
REBUILDING<br />
OR NEW<br />
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THOROUGHLY<br />
EXPERIENCED<br />
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« WORK IN 5 STATE AREA<br />
WITHIN 500 MILES OF DALLAS<br />
COMMERCJAL - THEATRE<br />
CONSTRUCTION Co., Inc.<br />
2537 Turtle Creek Blvd.<br />
Suite 205 Dallas, Texas<br />
Phone LA 8-1037<br />
Ed Hinchy Jr.<br />
From Western Edition<br />
Promoteci<br />
SEATTLE—Edward Hinchy jr. has been<br />
manager and head<br />
appointed MGM office<br />
booker, here. Hinchy took over his newduties<br />
the 6th, succeeding Ken Snyder.<br />
a Successful Convention<br />
PERSONALIZED PRINTED ACCESSORIES FOR THE THEATREMAN'<br />
• SCREAMING MEE-MEE SHOW • CREEP-0-RAMA<br />
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Each Kit Includes<br />
1 DELUXE TRAILER<br />
1 3-color 40x60 Poster<br />
3 DIFFERENT AD MATS<br />
PRICE $17.50 COMPLETE<br />
MOTION PICTURE<br />
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a<br />
^ GERRY KARSKI, PRESIDENT<br />
H 125 HYDE ST.<br />
" SAN FRANCISCO 2 CALIFORNI/<br />
window cards • heralds •<br />
calendars • ad mats<br />
(ESTABLISHED 1924)<br />
Film Exhibitors Printing Co. ESTHER L GREEN<br />
OWNER AND GENERAL MANAGER<br />
219.223 No. 16th St. Phone 346-2688<br />
BOX 795 OMAHA 1, NEBRASKA 68101<br />
SPACE-O-RAMA • DRAG-0-RAMA • ROCKET-RA<<br />
-r<br />
Lee ARTOE DELUXE!<br />
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W'<br />
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BOXOFTICE :: Febiiiary 10. «
.<br />
:'ds<br />
OKLAHOMA<br />
arrangements for the UTO of Oklahoma<br />
and Texas Panhandle convention here<br />
March 24 will be completed at a board<br />
meeting on the 17th at Hardy's restaui-ant.<br />
Woodie Sylvester, convention chairman, Is<br />
inviting all theatre owners and distributors<br />
in this territory to attend.<br />
Exhibitors seen on Filmrow: Wesley Collier,<br />
brother of Dennis. Weatherford, and<br />
son of Howard, Geary, here with his wife;<br />
Wright Hale. Lyric and Holiday. Spearman,<br />
Tex.; R. R. Rook and son. Rook. Cheyenne;<br />
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THEATRE EQUIPMENT<br />
CONCESSION SUPPLIES<br />
FULLY EQUIPPED<br />
REPAIR DEPARTMENT<br />
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CITY<br />
Bob Shepard. former manager of the<br />
Broncho, Edmond; Mr. and Mrs. Bill Petty,<br />
Ray. Tonkawa and Cozy. Wagoner, and<br />
Volney Hamm, Lawton ... In from Dallas<br />
was Tom McKean, former Paramount<br />
salesman here, now retired. Tom reported<br />
that his son George, who suffered a car<br />
accident near Houston, is getting along<br />
fine and well on the way to recovery.<br />
We want to apologize for some of the<br />
missouts that subscribers have encountered<br />
recently due to the rush during the Christmas<br />
holidays of thousands of subscribers<br />
to renew their subscriptions before the<br />
deadline, when subscription rates were<br />
raised on January 1. There have also been<br />
some changes in the circulation department<br />
which have also slowed up things.<br />
We were agreeably surprised one morning<br />
recently when we looked out of our office<br />
and saw Johmiy Fagan ambling down the<br />
street. He had Just come in from Grapevine,<br />
Tex., where he had been recuperating<br />
from an ailment at the home of his<br />
wife's parents. He said he has to take it<br />
easy for the next few months, commenting;<br />
"I guess I will be at the mercy of the distributors,<br />
unable to hold my own with them<br />
as I have been in the past. But I hope to<br />
get this all behind me soon and will again<br />
be able to travel at high speed." Johnny<br />
owns and operates the Bunavista Drive-In<br />
in Borger. He planned to fly to Amarillo,<br />
where some of the family will meet him<br />
and take him home to Borger. Johnny is an<br />
officer of the Texas Drive-In Theatre<br />
Owners Ass'n, but it is doubtful if he will<br />
be able to attend the TDITO convention<br />
February 11-13.<br />
HOUSTON<br />
IJomer McCallon, manager of Loew's State,<br />
said that a "flying carpet," known as<br />
an aeromobile. a genie, a magician, three<br />
belly dancers, and perhaps Tony Randall,<br />
one of the stars of the film, will participate<br />
in the premiere activities at Loew's State<br />
on the 12th of "The Brass Bottle." The<br />
"carpet" is a hovercraft vehicle which Universal<br />
has built like an Arabian Nights affair.<br />
It whisks around on a cushion of<br />
compressed air in true flying carpet fashion.<br />
The troupe also is to visit Dallas, El<br />
Paso, Amarillo, Abilene, Fort Worth, the<br />
Beaumont, Port Arthur and Orange area,<br />
Galveston, San Antonio, Austin and Waco.<br />
In conjunction with the tour, the above<br />
cities plus Tyler, Corpus Christi and Longview<br />
will hold a harem princess contest, in<br />
which the state winner will be chosen at<br />
the premiere here, then taken to New 'Vork<br />
for talent interviews and auditions by<br />
Universal.<br />
Pat Wayne was here to accept, for his father<br />
John Wayne, an award from the Farm<br />
and Ranch Club Go Texan Jamboree .<br />
Chill Wills and actress Barbara Eden<br />
stopped off here briefly . . "McLintock!"<br />
.<br />
and "Dr. No" were held for a .sixth week<br />
on the west .screen of the Kim; Centei-<br />
Drive-In.<br />
Marl Cole, 40 Years<br />
A Thealreman, Dies<br />
ROSENBERG, TEX.—Mart Cole, 70, wife<br />
uses<br />
operated theatres in Yoakum, Hallettsvl^City'*<br />
Richmond, Sugarland<br />
and Rosenberg, died<br />
here after a lingering<br />
illness. He had been<br />
active in exhibition<br />
for 40 years.<br />
He was a past vicepresident<br />
of Theatre<br />
Owners of Texas and<br />
a regional director of<br />
Texas COMPO and a<br />
member of the Variety<br />
Club. He gave<br />
considerable time to<br />
the Methodist Or- Mart Cole<br />
phanage in Waco. He was one of<br />
founders of the Fort Bend County fair i<br />
held many offices in that fair associatj<br />
in Rosenberg. He served as a local pr<br />
dent and deputy district governor of<br />
Lions Club.<br />
;<br />
Cole was president of radio station<br />
in Richmond-Rosenberg and a memberjfcis Show<br />
the Hill County Arts Foundation boardjl<br />
directors in Kerrville. He was a past<br />
rector of the East Texas Chamber<br />
Commerce.<br />
Survivors include his wife, a daugh<br />
Rita, sons Jack and Robert, and<br />
Mrs. Henry Christian.<br />
Andy Gets a Shiner!<br />
HOLLYWOOD—On the set at Univei<br />
for Ross Hunter's "I'd Rather Be Rid<br />
a fight scene between Robert Goulet 8<br />
Andy Williams was shot with too mi<br />
realism, and Williams wound up in a h<br />
pital with a gash over his eye<br />
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Sunny Mill City<br />
vIINNEAPOLIS—Smiling, sunny weather<br />
jMill City brought out the theatre crowds<br />
sufficient numbers to produce a week<br />
lerally above recent averages. Conued<br />
strong attendance for "Move Over,<br />
rling" at the Gopher and "How the West<br />
IS Won" at the Cooper brought both<br />
ns to the top of the list with 200 readwhile<br />
"Billy Liar," 130 at the Subv()an<br />
World, and "Soldier in the Rain."<br />
at the State, were enthusiastically weled<br />
to town.<br />
(Average Is 100)<br />
lemy—Man in the Middle (20th-Fox) 80<br />
""<br />
ury—Cleopatro (20th-Fox),<br />
32nd wk<br />
• •• icr— How the West Wos Won (MGMnerama),<br />
47th wk<br />
200<br />
her Move Over, Darling (20th-Fox),<br />
moveover<br />
.^-—Strait- Jocket (Col), 3rd w<br />
:i• fair—Man in the<br />
P,ice—The Comedy<br />
Middle<br />
of Terrors<br />
1 75<br />
(20th-Fox)<br />
(AlP); Wos<br />
iJ)ip;>l'- le Human? (5R) 150<br />
Rrside—The Prize (MGM) 160<br />
S nd—Cleopotro (20th-Fox), 75<br />
29th wk<br />
{?s— I Love, You Love (Col), 2nd wk<br />
'er, Orientol—The Devil and the Ten<br />
250<br />
Com-<br />
'Ondments (Union) 100<br />
ne—Chorode (Univ), 4fh wk 140<br />
—The Cardinal (Col) 200<br />
Ipens Karlstad Theatre<br />
jiARLSTAD, MINN.—The Karlstad Thele<br />
has been opened for weekend screen<br />
jgrams by owner Dave Seng. The openij<br />
feature was "Tammy and the Doctor."<br />
Omaha Golden Spike Loss<br />
Heavy in Snack Bar Fire<br />
OMAHA—Fire destroyed the snack bar<br />
at the Golden Spike Drive-In on West<br />
Dodge road near here last week. Estimates<br />
of the damage ran as high as $40,000.<br />
The blaze was believed to have started<br />
in the area of a walk-in refrigerator, according<br />
to chief Willis Rix of the Millard<br />
fire department. Efforts to halt the fire<br />
were hampered by freezing temperatures<br />
and the lack of a nearby water supply. The<br />
fire started about noon and broke out again<br />
later in the day.<br />
Minot Opening Soon;<br />
Ted Mann to Build<br />
MINNEAPOLIS — The upper midwest<br />
shares in the substantial comeback being<br />
experienced by the theatre business.<br />
The first new indoor theatre since 1951<br />
is nearly completed in Minot, N. C, by<br />
Dakota Amusement Co. of Jamestown. It<br />
is located in the Oak Park Shopping Center<br />
there.<br />
On the local scene Ted Mann, circuit<br />
operator, announced that work is expected<br />
to get under way within a month on a<br />
combination Cinerama and 35mm Theatre<br />
in the Southtown Shopping Center at suburban<br />
Bloomington.<br />
Ben Berger, longtime Independent operator,<br />
and Charles Winchell of Minnesota<br />
Amusement Co., both reported business at<br />
their theatres has been on the upgrade,<br />
Berger's about 10 per cent over last year,<br />
and Maco's up 33 per cent for a total of<br />
six million admissions. Both pointed to<br />
the superiority of new product as a major<br />
reason for rising theatre attendance in the<br />
face of the stiffest competition in history.<br />
Sam Arnold Fund Set Up<br />
For His Two Children<br />
From Mideast Edition<br />
DETROIT—A Sam Arnold scholarship<br />
fund has been established by a group of<br />
friends here, in tribute to the late Sam<br />
Arnold, former theatre manager and publicist<br />
for the Adams Theatre and other<br />
projects, who died December 22. Just a<br />
day or so before his death he worked with<br />
the present reporter on the story about the<br />
reopening of the Adams for Christmas Day<br />
after a $250,000 remodeling job. A goal of<br />
$20,000 has been set for the fund, which is<br />
to be used exclusively for the benefit of<br />
his young children Mark and Lorl. A committee<br />
of advisors and a board of trustees<br />
have been set up to administer the fund,<br />
which has headquarters at 153Q1 West<br />
Eight Mile Rd., where friends are invited<br />
to send contributions. The committee includes<br />
theatremen, newspaper and public<br />
relations people and other prominent<br />
citizens.<br />
Joseph Nederlander of the Nederlander<br />
Theatres is one of the three trustees. The<br />
advisors include Adolph and Irving Goldberg<br />
of Community Theatres and William<br />
M. Wetsman of W&W Theatres.<br />
Score to Elmer Bernstein<br />
From Western<br />
Edition<br />
HOLL'yWOOD — Elmer Bernstem was<br />
signed by the Pan Arts Co. to compose the<br />
score for "The World of H^ry Orient,"<br />
UA release.<br />
MINNEAPOLIS<br />
Qn the docket at the North Central Allied<br />
meeting was a request for members<br />
to forward to the parent organization instances<br />
of unfair competition from 16mm<br />
movie operators. This thorn in the side of<br />
upper midwest theatremen will be discussed<br />
in meetings with the presidents of<br />
major film companies in future attempts<br />
to alleviate the problems of independent<br />
exhibitors . Carr of the Maco<br />
Lyric arranged a theatre party Wednesday<br />
for members of the staff of radio station<br />
WLOL.<br />
The groans of North Dakota's manhood<br />
could be heard all the way from<br />
Grand Forks as state attorney John Alphson<br />
issued a cease and desist order to<br />
Regal Johnson of the Dakota Theatre of<br />
that city, putting the kibosh on Johnson's<br />
promotional scheme of auctioning the<br />
clothing off the back of a live model on<br />
his stage. The stunt, however, was done<br />
in the good old days, according to sportscaster<br />
Manny Marget of KVOX in Moorehead.<br />
Says Manny, "Concerning an auction<br />
of clothing off a charming live model, I<br />
hope this is not being publicized as an<br />
original stunt. Over 30 years ago I auctioned<br />
a complete wardrobe off a live<br />
model on the stage of the Fargo Theatre<br />
in Fargo. The climax came when I auctioned<br />
her dark bathing suit which she<br />
removed in full view of the audience.<br />
However, she was wearing a flesh-colored<br />
bathing suit under it."<br />
Bill Levy's Heights Theatre in suburban<br />
Columbia Heights recently presented a<br />
special matinee for Golden Agers, and the<br />
showing was so popular that several buses<br />
were rented to convey the oldsters to the<br />
theatre. Bill's mother-in-law Ida Torodor,<br />
an enthusiastic Golden Ager, helped organize<br />
the venture. This most recent manifestation<br />
of the popularity of movie entertainment<br />
with senior citizens reminded<br />
us of last week's Tribune article on "over<br />
65" housing projects in which it was<br />
stated that one of the most requested features<br />
of such housing is that it be located<br />
in proximity to a movie theatre.<br />
Maco's Century Theatre inaugurated a<br />
popular-price, non-reserved seat policy for<br />
its 538 balcony accommodations during all<br />
performances of "Cleopatra." The move<br />
is expected to result in a boom in attendance<br />
for "Cleo's" final months in the<br />
house .<br />
Singer of the local Cooper<br />
Theatre died at the age of 61. Singer was<br />
console operator in charge of coordinating<br />
the three Cinerama projectors at the<br />
Cooper house, and had been chief projectionist<br />
w-ith Cinerama operations in<br />
Minneapolis since they began here ten<br />
years ago . on the Filmrow obituary<br />
list was J. E. Koeppl, 39, manager of the<br />
Paramount Theatre in Brainerd, Minn.,<br />
who died in a traffic accident.<br />
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5«0FTICE :: February 10, 1964
!<br />
^<br />
DES MOINES<br />
Qur interview with teenagers on what<br />
prompted them to go to the movies<br />
needs some clarification. The young ladies<br />
questioned said word-of-mouth opinion of<br />
their friends was the most important influence<br />
on their decisions to see or not<br />
to see a certain attraction. They indicated<br />
they had lost faith that what they read<br />
and hear in film advertising truly represents<br />
what is on the screen.<br />
. . .<br />
The Varsity Theatre here, which has<br />
terrific response from "specialized audiences."<br />
has scheduled "Tosca," "Rigoletto"<br />
and "La Traviata" for Wednesday nights<br />
in February. The Opera Film Festival opens<br />
Holdovers<br />
with "Tosca" on the 12th<br />
on Groundhog Day here were "Move Over,<br />
Darling" in its second week at the Des<br />
Moines: "The Sword in the Stone" at the<br />
Orpheum. and "McLintock!" a barn-burner<br />
at the Ingersoll. The latter was due to leave<br />
after four weeks to make room for a return<br />
of "Fantasia," starring the oldest<br />
"living" mouse known to man.<br />
Donald Bowin, manager of the Waterloo<br />
Theatre, in a letter to the editor of the<br />
Waterloo Courier, points out that 73 per<br />
cent of all films played at the three downtown<br />
Waterloo theatres in the last six<br />
weeks fell under A-1 classification, yet<br />
no one "has come forward to defend and<br />
uphold these good movies that are played."<br />
Bowin 's letter followed a suggestion by a<br />
county supervisor that the county board<br />
hold up granting a food license to a local<br />
drive-in "until assurance is given that<br />
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films shown meet certain moral standards."<br />
The Courier, in an editorial, pointed to<br />
dangers of "disguising censorship under<br />
licensing powers granted for other purposes."<br />
Neither Bowin or the Courier<br />
argued that there was not room for upgrading<br />
film tastes, but both agreed that<br />
the path was NOT through denying food<br />
licenses.<br />
On Saturday and Sunday '1, 2), Veterans<br />
Auditorium, KRNT Theatre and the<br />
State Capitol each had a "full house" for<br />
events centered on Foreign Students<br />
Weekend—one of the very best "shows"<br />
that comes to Des Moines. As a longtime<br />
foreign student host and one of the 4,500<br />
persons who hung from a rafter at the<br />
Radio Theatre for the Saturday night<br />
fiesta, this reporter wondered if exhibitors<br />
in Iowa college towns ever had seen their<br />
theatres as a local breeding place for international<br />
goodwill and understanding?<br />
It would seem that the VERY LEAST a<br />
college town exhibitor might gain from<br />
his effort would be community prestige.<br />
Announcement of the April release of<br />
the film version of John Howard Griffin's<br />
book, "Black Uke Me," should be of great<br />
interest to exhibitors. The book, which is<br />
Griffin's startling account of his experiences<br />
after he darkened his skin and<br />
lived as a Negro, won coveted awards, including<br />
the 1962 Saturday Review prize.<br />
Its readers are legion and they make up<br />
a tremendously large potential audience.<br />
Incidentally, Griffin has several speaking<br />
engagements in Iowa during mid and late<br />
Pebniary. If he's in youi- town, make it<br />
a point to hear and meet him. If you<br />
haven't read his book, it's available for<br />
50 cents as a Signet paperback. If you can't<br />
find it on the local drugstore rack, ask<br />
them to stock it. You'll be glad you did<br />
when the film plays your theatre.<br />
Exhibitors on the Row included Mr. and<br />
Mrs. Gordon McKinnon from Spencer:<br />
Arnold Johnson. Onawa; E. Lund, Viborg,<br />
S. D., Glen Lambert. Monticello. and John<br />
Rentfle. Audubon. And finally, in observance<br />
of next Friday, this Valentine to ALL<br />
exhibitors "in the territory":<br />
Roses are red.<br />
Violets are blue.<br />
Send me some news<br />
And I will love you!<br />
Start BOXOFFICE coming..<br />
n 3 years for $10 (SAVE $5)<br />
D<br />
1<br />
2 yearj for $8 (SAVE $2) D<br />
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THEATRE<br />
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STREET ADDRESS<br />
TOWN STATE ZIP NO<br />
NAME<br />
POSITION<br />
BOXOFFICE - THE NATIONAL FILM<br />
825 Von Brunt Blvd , Kan«o> City, Mo. 64124<br />
WEEKLY<br />
MILWAUKEE<br />
a<br />
'<br />
11 exhibitors were asked to run Varle<br />
Week— February 9-15" on their ms<br />
quees as barkers packed the w^eek wi<br />
special events, starting off Sunday i9i wi<br />
the auxiliary tea. Mayor Henry Ma:<br />
proclaimed "Variety Week—February<br />
15 and followed through by having<br />
"<br />
message appear in the city hall to'<br />
lights again this year. All week Milwai<br />
radio and TV stations are filling the<br />
w-aves with the Variety gospel. The bi<br />
ers have arranged tours at the Epilei<br />
Clinic at Mount Sinai Hospital, sponsoi<br />
by the tent, and other events.<br />
John Voipe, owner of the Holiday Hou<br />
plush night spot, says his changing o^ »W<br />
to the old Roaring Twenties is paying il 1 «!*<br />
and credits the old silent movies with<br />
assist. Volpe said, "We paid Tony Bennj<br />
$10,000. In Las Vegas, they'd make men]<br />
In Milwaukee, we lost a bundle."<br />
This man "Pat" Halloran, Universal<br />
change manager, must have something<br />
the ball. We haven't seen as large a cr'<br />
turnout as he had since Bernie Strachi<br />
was chief barker. Present were Halloi<br />
Hugo Vogel. Variety Club executive sf'-<br />
retary: Lee Rothman and Bernie Stracho.^<br />
station WRIT: Jack Kois. Telenews Tlatre:<br />
Henry Berger, SW zone managij<br />
Harry Mintz, SW district manager; Ha^j<br />
Zaidins, Braves' attorney, Angelo Porchel<br />
Capitol Service: Joe Strother, Man<br />
Management: Henry Kratz, Allied sec*|<br />
tary: Frank Hughes, Standard Theatr;:<br />
Jerry Levy, Samsons: Glenn Kalh(<br />
lATSE international representative: Si i!<br />
Kaufman, insui-ance broker, and H<br />
Nichol. BOXOFFICE.<br />
Latest film ratings announced by<br />
Better Film Council of Greater Milwaub<br />
Family—Excellent: War and Peace. Goi<br />
Who's Minding the Store? Adults<br />
Young People—Very Good: Summer B<br />
day: It's a Mad, Mad, Mad, Mad Wo:<br />
Good: The Old Dark House, Adults<br />
Mature Young People—Very Good:<br />
Cardinal: The V.I.P.s. Good: Jackto<br />
Strait-Jacket. Fair: Goliath and the<br />
of Babylon: Samson and the Slave Que 3tj<br />
The Comedy of Terrors: Night Tf.*<br />
Adults—Very Good: The Prize: Man in<br />
Middle. Good: Cleopatra: Sparrows Cat<br />
Sing: The Playgirl and the War Minist<br />
Move Over, Darling. Fair: Winter Lig<br />
The Devil and the 10 Commandmer<br />
The Main Attraction.<br />
Valentine J, Wells reminds us that<br />
his lull consecutive term as execul<br />
secretary of the mayor's motion pict<br />
commission. In a previous issue, we<br />
advertently had it Better Films Coun^,<br />
We knew better, but must have been<br />
dreaming at the time. Sorry. Val.<br />
One of the incentives in connection<br />
runnmu the "Santa Claus" film here (<br />
"<br />
moled by "Willie for Murray Productiol<br />
on a saturation basis, was a savings bed<br />
to the exhibitor who tripled the hou's<br />
The hon'SJ<br />
manager of t*"^<br />
usual<br />
went<br />
average<br />
to<br />
attendance.<br />
Tommy Mack,<br />
neighborhood Sherman Theatre. A^O<br />
i<br />
singled out for efforts in behalf of '«<br />
promotion was Henry Kratz. Allied's '••<br />
ecutivo secretary.<br />
HI<br />
NC-2<br />
BOXOFFICE February 10, 1'*
MILWAUKEE<br />
Ed Gavin<br />
212 West Wisconsin Avenue<br />
Milwaukee, Wise.<br />
BR 3-6285<br />
MiNNEAPOLIS-OMAHA<br />
Abbot Sworti<br />
74 Glenwood Avenue<br />
Minneapolis 3, Minn.<br />
FE 8-7013
. . . Others<br />
. . . Dick<br />
. . Howard<br />
. . Don<br />
OMAHA<br />
Tack Rtnfro of Theatre Booking Sen'ice and<br />
Bill Barker of Co-Op Theatre Services<br />
announced they have consolidated under<br />
the name of Co-Op Theatre Booking Service<br />
and will operate at the same address<br />
307 North 16th St, Bill Burke, a veteran of<br />
the film industry, recently had joined Theatre<br />
Booking Service and Ken Claypool.<br />
who has held numerous sales and booking<br />
posts in the South Dakota-Iowa territory,<br />
had become affiliated with Co-Op before<br />
that. Howell Roberts, exhibitor at Wahoo,<br />
is the latest addition to the account list.<br />
.<br />
Loten Todd, who has the Motor Movie<br />
Drive-In at Lexington, was in Denver last<br />
week for a medical check-up<br />
Connell. who has the<br />
.<br />
bowling<br />
. Rauley<br />
alley at<br />
Bassett. which was foimerly the Rock The-<br />
tf'ATCII<br />
5^5 PROJECTION IMPROVE i^St<br />
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I Theatre Equipment Supply Dealer: I<br />
I Export-Westrex Corp. I<br />
iTtCHNIKOTt CORP. 63 Seobring St., B'klyn 31, N.Y. |<br />
atre. has been vacationing at Marathon,<br />
Pla. . . . Arnold Johnson and his wife, his<br />
nephew and his wife have returned from<br />
Texas, where they visited Arnold's fatherin-law.<br />
Roy Lepovitz. Roy, who formerly<br />
had theatres at Seward, Onawa and<br />
Madrid, suffered a stroke and was hospitalized<br />
at McAllen but he's now out and<br />
reported to be doing well.<br />
Homer Roberts, owner of the Ritz Theatre<br />
at Cambridge, is reseating and redecorating<br />
and hopes to be able to open the theatre<br />
by March 1 . . . Joella Cohen was in<br />
Washington, D.C., last week and then was<br />
to go to Philadelphia on promotion work<br />
for Columbia. Ed, her dad, is among the<br />
oldtimers of the film sales field in this<br />
territory . Iz Sokolof of Hollywood Pictures<br />
. .<br />
and his wife returned to Omaha after<br />
an "out-of-the-world" vacation trip to San<br />
Francisco, Hawaii and Los Angeles.<br />
N. W. Long of Lansing, Iowa, was in the<br />
Buena Vista office last week for booking<br />
on the Row included Nebraskans<br />
Jack March, Wayne; Ben Juracek of<br />
Albion and his daughter and sons; Sid<br />
Metcalf, Nebraska City: Phil Lannon, West<br />
Point; Scott Raitt, Genoa, and lowans<br />
Arnold Johnson, Onawa; Vern Brown, Missouri<br />
Valley, and C. N. Brown. Hawarden.<br />
Don Shane, Ti'i-States city manager, has<br />
a new assistant at the Orpheum here. He's<br />
Gil Peterson, former Omaha University<br />
student and at one time assistant manager<br />
of the Cooper Theatre. He replaced John<br />
McNutt, who was promoted to manager of<br />
the Strand at Waterloo . Nieba<br />
who was manager of the Capitol at SW<br />
City, resigned to enter business for<br />
Langridge, manager at the Capit|<br />
in Grand Island, went to the Capitol<br />
Sioux City and Bob Dudley of the Str<br />
at Waterloo replaced Langridge at Sio<br />
City.<br />
Bernard McGee, who has been gi'oup i<br />
and public relations man with the Co<br />
Foundation Theatres in Omaha, has a,1<br />
nounced his resignation effective Febru<br />
14, to go with the Scliimmel Hotels at<br />
Indian Hills Inn in Omaha. He had<br />
with Cooper about four years and exp<br />
to handle group engagements and pu<br />
relations at the inn Bu<br />
veteran exhibitor at Crete, has been h(|<br />
pitalized. His daughter, Mrs. R. C.<br />
the former Jinx Burrus who won a<br />
Nebraska title, is carrying on his thea^<br />
affairs.<br />
A. G. Miller, who has the Miller Theall<br />
at Atkinson, has been watching the cale^<br />
dar anxiously for the Millers' annual ti|<br />
to warmer climes. They usually go<br />
Florida where A. G. watches the baseb<br />
spring training camps. This year, howeV<br />
they will go west to California, giving hjj<br />
a chance to make trips to the Arizona btujj<br />
ball training camps.<br />
"Captive City' to AEP<br />
From Western Edition<br />
HOLLYWOOD — "Captive<br />
City,<br />
matic action film starring David Niven, 1<br />
been acquired by AIP from Galatea<br />
of Italy, for release in the U.S. and Car<br />
A June 10 release has been set.<br />
EVERY<br />
WEEK<br />
Opportunity Knocks<br />
in<br />
BOXOFFICE<br />
• CLEARING HOUSE for Classified Ads<br />
• SHOWMANDISER for Promotion Ideas<br />
• FEATURE REVIEWS for<br />
Opinions on Current Films<br />
• REVIEW DIGEST for Analysis of Reviews<br />
Don't miss any issue.<br />
Handy subscription blank on last page.<br />
jj<br />
jj<br />
NC-4 BOXOFFICE :: Fcbiuaiy 10. l.M<br />
f
?. Mrs, E, c.<br />
I<br />
— ——<br />
Pork—The<br />
—<br />
'<br />
AA),<br />
WOE his<br />
Had World' Spinning<br />
iaster in Cleveland<br />
jLEVELAND — "It's a Mad. Mad, Mad,<br />
i World" shot up 40 more percentagp<br />
;its in its seventh week to a most imsive<br />
280, nearly three times average<br />
ness. Its closest rival in the percentreckonings<br />
was the new film, "Children<br />
the Damned," which opened at the<br />
ijte with 200. With the exception of a<br />
llrle featiu-e, all the other Cleveland<br />
ol rings drew better than average pati<br />
lage.<br />
(Average Is 100)<br />
le Cordinal (Col), 4fh wk 140<br />
iy_No, My Darling Daughter (SR) 75<br />
inentol Mondo Cone (Times), 7th wk 115<br />
Westwood Love on a Pillow (Royal),<br />
hts<br />
d wk 130<br />
liodrome—Charade (Univ), 3rd wk 130<br />
IK_Any Number Can Win (MGM), moveer,<br />
2nd wk 170<br />
il r*
. . Harry<br />
. . The<br />
!<br />
. . . Lois<br />
. . . Dorothy<br />
. . . Elva<br />
. . John<br />
.41<br />
. . "Who's<br />
. . RKO<br />
DETROIT<br />
Jack Zide formally took over the reins of<br />
Variety Tent 5 as chief barker Friday<br />
night as club plaudits went to Irving Goldberg,<br />
retiring chief. It is not a new exiperience<br />
for Zide, who served as chief<br />
barker several years ago.<br />
Bob Anthony, who has been a substitute<br />
projectionist for both the Detroit and<br />
Mount Clemens locals and also a narrator<br />
for commercial advertising spots produced<br />
by Dolan Drive-In Screen Advertising, has<br />
been elected vice-president and marketing<br />
director of E. W. Baker. Inc., advertising<br />
agency in the Buhl building, the successor<br />
to Denman and Baker, Inc.<br />
Clarence Van Til has closed the Sparta<br />
Theatre at Sparta . registered seating<br />
capacity of four downtown theatres has<br />
been revised—the Adams to 1,456, Palms to<br />
2,955; United Artists to 1,655 and the<br />
Music Hall, 1,213 ... A. Milo DeHaven,<br />
former Detroit theatre manager, sends<br />
comments from his new home in Venice,<br />
Calif., on the importance of non-film<br />
aspects of the industry, and the disputed<br />
results of audience polls on pictures and<br />
performers . Commodore of the<br />
FILMACK'S NEW 1964<br />
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THE GEORGE ENGLISH CORP.—Bcnryn, Pa.<br />
.Nallon*lde Sertlce . Ulenlure . . TeL Nl>(ui 4-4361<br />
Michigan Popcorn Co. was an interested<br />
visitor at the Michigan Ass'n of Pairs convention.<br />
Fred Pellerito, supervisor for Community<br />
Theatres, was out of town for a few days<br />
Nettleton of MGM was due here<br />
Harrison now has her own<br />
private office in the Imperial Pictures<br />
headquarters— another expansion for boss<br />
Jack Zide . and Evelyn Dembek enjoyed<br />
a wild wintry weekend in a northern<br />
Michigan ski resort. They rescued a car<br />
that went in the ditch, and found even<br />
their children were dubious about skiing<br />
after counting the number of casts visible.<br />
Bud Harris has resumed management of<br />
the Commerce Drive-In at Walled Lake, in<br />
which he has long had an interest. This has<br />
recently been a Wisper &; Wetsman operation.<br />
Bob Buermele of General Theatre<br />
Service is taking over the buying of film<br />
Merrifield will continue to run the<br />
M-60 Drive-In at Mendon, following the<br />
recent death of her husband John. They<br />
had taken over the theatre only last winter<br />
from Louis Danley.<br />
.<br />
The race in the Nightingale Club Bowling<br />
League really tightened up when the<br />
leading Ark Lanes lost all four points to<br />
Altec Sound Service and Galaxy Drive-In<br />
dropped three to National Theatre Supply.<br />
New standings:<br />
Teom W L Team W L<br />
Ark Lones 27 Armstrong .34'/2<br />
Goloxy 40 28 TEC<br />
. .<br />
33Vj<br />
331/, 34V,<br />
NTS 36 32 Locol 199 30 38<br />
Altec 341/2331/1 Nat'l Carbon 221/, 45'/,<br />
High rollers were Carl Mingione, 226, 582;<br />
Ed Waddell, 207. 565; R. Bloch, 191, 543:<br />
Roy Thompson, 196. 532; Francis Light.<br />
208, 518; Jack Colwell, 202, 511; Nick<br />
Forest, 181, 507. Roy Thompson was back<br />
for his first visit of the season as a sub on<br />
the National Theatre Supply team. He<br />
promptly scored to prove he can roll with<br />
the best. League secretary William Bradley<br />
is going away for six weeks. Secretary<br />
Emeritus Floyd Akins will be back in harness<br />
as replacement.<br />
'Seven Days' at 2 Houses<br />
From SoutheObt Edition<br />
NEW YORK—Paramount's "Seven Days<br />
in May," starring Burt Lancaster, Kirk<br />
Douglas. Fredric March and Ava Gardner,<br />
will open February 19 at the Criterion in<br />
Times Square and the east side Sutton Theatre.<br />
*«>''• Port! Rcpaira<br />
DETROIT POPCORN CO.<br />
READY-TO-EAT POPPED CORN<br />
Corn - Seatoning Boxes - Salt<br />
DISTRIBUTORS Of CRSTORS- POPCORN MACHINKB<br />
5633 Grand River Av«. Phone TYIer 4 6912<br />
Detroit 8, Mich Nights -LIN 3-U66<br />
Ohio High Court Rejects<br />
Shea Damage Suit Appec^^<br />
COLUMBUS—The Ohio Supreme Cou<br />
rejected an appeal from a damage si<br />
judgment sought by the Shea Theat<br />
Corp. The theatre was sued by Mrs. Estel<br />
Solley of New Philadelphia after she Ii<br />
and was injured in the theatre.<br />
The Tuscarawas County common pi<br />
court had ruled that the woman<br />
negligent and decided for the theal<br />
firm. That decision was reversed by<br />
appeals couit on the grounds that<br />
was inconclusive proof of the wo;<br />
negligence.<br />
COLUMBUS<br />
10^<br />
T oew's Ohio is scheduled to show a rerun<br />
the Jack Palance feature, "Requiem :<br />
a Heavyweight," with the closed-circii<br />
telecast of the Sonny Liston-Cassius CI.'<br />
heavyweight championship fight Februsf<br />
25 . . . The RKO Palace also will presa<br />
the fight telecast . . . Jimmy Rea, opera!<br />
^|<br />
of the Free Christian Drive-In, annoum<br />
that the auto theatre will open the sumn<br />
)K1<br />
f,\l<br />
season May 2 with the showing of the<br />
Graham feature, "Lucia."<br />
Eugene V. Bishoff of the W. Lyman C(:<br />
real estate firm said that "definite pro<br />
ress" is being made in obtaining a lesf<br />
for the Hartman Theatre, which has<br />
closed for the past several months. Bishi<br />
is representative of Mr. and Mrs. NathJ<br />
Lifson of Philadelphia, who purchased<br />
theatre and adjoining office building 1<br />
November for a reported $900,000.<br />
The six-week run of "Charade" at<br />
Palace was the longest run there for mi<br />
months . Been Sleeping in<br />
Bed?" was held an additional day at Loe'<br />
Ohio, with the State street theatre go<br />
to Friday openings . Grand<br />
conclude its record-breaking run of<br />
Cinerama spectacle, "How the West W<br />
Won," Febi-uary 11. The feature opei<br />
last April 11 and its ten months' lun<br />
exceeds any other Cinerama attract:! ;.<br />
-<br />
here.<br />
Milestone Fete March 1<br />
From New England Edition<br />
HOLL'VWOOD—George Stevens, Jacl ..<br />
Warner, Jack Benny, Stanley Adams, 1<br />
cio Herb Brown and Robert Weitman U<br />
be on the dais at the Screen Product*;<br />
Guild 12th annual Milestone awards<br />
ner honoring Arthur Frtvd March 1<br />
Foy. chairman, said the guild also<br />
present awards for the best prod<br />
theatrical motion picture of the year,<br />
best produced filmed television sene:<br />
tlie y(>ar and the Jesse L. Lasky inl<br />
collegiate competition award.<br />
-<br />
11<br />
CARBON ARCS ... for<br />
Brighter Light on Scr*«n<br />
• Longer Burning par Carbon<br />
• Mora Economical<br />
CARBONS. INC.<br />
finest Projection<br />
Compact Xenon Arcs<br />
E:jrjFioj\r' products<br />
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BOONTON. N.J.<br />
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bf Christi*<br />
I<br />
ME-2 BOXOmCE February 10, )5
.<br />
.<br />
.<br />
: >VIVID PORTiUYAL OF THE 6ALUIIT STAND<br />
A6AINST CASTRO AND HIS<br />
COMMUNISTIC COHORTS<br />
BY THE BRAVE REFU6EES<br />
WHO PROMISE.<br />
^i^^<br />
A father's revenge on his son *lw<br />
betrayed his country's patriots I<br />
JCAND<br />
B obuimii'<br />
atrp<br />
Thict b-l<br />
.-O'.'Cc<br />
OF THE<br />
BttS Sleepir<br />
3oit<br />
starring<br />
ARAM<br />
KATCHER<br />
STARRING<br />
JOHN DELGAR<br />
ROBERT GLENN<br />
F&RBiDDEni<br />
'<br />
GMKEB...<br />
Brilliant. .<br />
Devastating. .<br />
Extraordinary!<br />
you'll howl when S^^^and Pfll'+'CS collide head-or<br />
^.\A^'<br />
^•Iv T<br />
a<br />
hilarious<br />
election year<br />
and<br />
satire<br />
CenIre<br />
IAN CARMICHAEL<br />
ALASTAIR SIM<br />
PATRICIA BRED IN<br />
RICHARD WATTIS<br />
ERIC BARKER<br />
DETROIT<br />
Robert Buermele<br />
315 Fox Building<br />
Detroit 1, Mich.<br />
CINCINNATI<br />
(Reissue)<br />
Ed Solzberg<br />
1632 Central Parkway<br />
Cincinnati 10, Ohio<br />
241-3671<br />
CLEVELAND<br />
Sam Schultz<br />
2108 Payne Avenue<br />
Cleveland 14, Ohio<br />
PR 1-2741
. . . Harold<br />
I<br />
HCHNIKOTI<br />
4<br />
. . . Mollye<br />
. . Catherine<br />
. . The<br />
—<br />
. .<br />
February<br />
. . Marie<br />
. . Variety<br />
'<br />
[iii<br />
'<br />
S(j<br />
CLEVELAND<br />
There was a terrific response to appeals<br />
for blood donors for Mrs. Danny Rosenthal,<br />
wife of the manager at 20th-Pox<br />
Newspapers, radio and television appeals<br />
were made and 150 persons responded. 100<br />
of them offering the rather rare A-negative<br />
type of blood needed. Mrs. Rosenthal has<br />
been in the hospital for four weeks and in<br />
another couple of weeks must undergo<br />
open-heart surgery. Her doctors have released<br />
her for a short time, as part of their<br />
therapy, to go to Wilmington. Del., to see<br />
her new grandchild before .she continues<br />
treatment. Sanford Leavitt acted as "director"<br />
of the blood collection and he<br />
wants to thank publicly and from the heart<br />
all who helped— the Palace Theatre personnel<br />
who handled the phone calls, and<br />
Marty Grasgreen of Allied Artists who was<br />
Sanford's "aide." All donors are being<br />
blood-typed and fuinished with copies of<br />
the results so they will be prepared in an<br />
emergency.<br />
Other Film Building news is of a more or<br />
less annual reunion. Marie Roessel of Buffalo,<br />
onetime cashier at Universal in Cleveland,<br />
also Cincinnati. Detroit and Buffalo,<br />
visited Ann iVickersi Pickett now with<br />
MGM. They had luncheon at the Schwartz<br />
Rathskeller and guests were Hazel Mack.<br />
Grace Dolphin. Dolores "Sis" Smith. Betty<br />
Bluffestone. Carolyn Kekic. Gladys Nelson<br />
and Laura DeMent.<br />
Additional guests at Peter Rosian's "back<br />
to back" showing of "Chalk Garden" and<br />
"Bedtime Story" were Sandy Steele of<br />
Oberlin: Mr. and Mrs. Sam Schultz. Selected<br />
Pictures: Mr. and Mrs. Joe Lissauer.<br />
Skirbal! Co.: Mr. and Mrs. Mark Essick.<br />
Modern Theatres: Lou Horwitz and Sandy<br />
Leavitt. Washington circuit: Jack Silverthorne.<br />
Hippodrome Theatre and Blair<br />
Mooney. Cooperative Theatres. Also there<br />
were Milton Rackmil. Universal president,<br />
and H. H. Martin, general sales manager<br />
Henderson. Paramount Pictures,<br />
after a year and a half, has finally sold his<br />
home in Mount Lebanon, Pittsburgh. Paramount's<br />
big one. "Fall of the Roman Em-<br />
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Theatre Equipment Supply Dealer:<br />
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CORP. 63 Stabring St., B'klyn 31, NY<br />
I HCHN<br />
THE BIG COMBINATIONS<br />
COME FROM<br />
Allied Film Exchange Imperial Pictures<br />
pire" comes to the Ohio Theatre April 15 on<br />
a ten-a-week basis.<br />
Columbia has moved its shipping department<br />
to States Film. 2336 Payne Ave., and<br />
is doing some extensive office remodeling<br />
Davis and Barbara Hermann of<br />
MGM have returned from a business trip<br />
to Chicago. No Nieman-Marcus visits. . . .<br />
Al Vermes of the Mercury and Yorktown<br />
theatres has removed the cigaret machines<br />
from his theatres in order to cooperate with<br />
an ordinance passed in his community .<br />
Meyer Fine of As.sociated Pictures is in a<br />
hospital for examinations.<br />
Blair Mooney of Cooperative Theatres<br />
has taken over the Magic City Drive-In at<br />
Barberton. also Redstone's three drive-ins<br />
in Toledo—the Miracle Mile, the Maumec<br />
and the Franklin Park .<br />
Bayne<br />
has joined Cooperative Theatres as clerk<br />
and typist. She's from Scotland . . Something<br />
.<br />
sulphur and molasses can't<br />
cure<br />
the spring rash of rumors of new theatres<br />
about to appear. So far not much in even<br />
groundbreaking to report . Moreland<br />
Theatre. 11820 Buckeye Rd., has given<br />
up on movies and gone in for dinners, a<br />
troupe of singers of light opera and a new<br />
name, the Players' Theatre. It is described<br />
as a "picturesque theatre-restam'ant cafe<br />
with impressive oak-beamed ceilings, paneled<br />
paintings and handsomely redecorated<br />
in chocolate brown and bone<br />
"<br />
white.<br />
Kay Halle, Washington hostess, lectuier<br />
and well-known ex-Clevelander. will be here<br />
February 18 to speak at a special ladies<br />
luncheon at the Cleveland Skating Club.<br />
She will talk about the Cleveland orchestra<br />
concert to be held in Washington the Saturday<br />
previous. Mrs. Joseph P. O'Donnell.<br />
program chairman, will introduce Miss<br />
Halle. At the head table at the skating club<br />
with Miss Halle and Mrs. O'Donnell will be<br />
Mrs. Raymond F. Essick. Mrs. Robert P.<br />
Dalton, Mrs. Charles J. Kilroy.<br />
At 10 p,m. on Tuesday (25i Loew's State,<br />
The Allen and Babin's Hippodrome will<br />
offer a closed-circuit telecast of the heavyweight<br />
championship fight between Cassius<br />
Clay and Sonny Liston. The State<br />
Theatre will open at 7:30 and the fight<br />
telecast will be preceded by Anthony Quinn<br />
in "Requiem for a Heavyweight."<br />
Tuscaloosa Skyline Airer<br />
Leased by R. C. Cobb<br />
l-i'jm SouthcQif Edition<br />
TUSCALOOSA. ALA. — The Skyline<br />
Drivc-In here has been lea-sed by R. C.<br />
Cobb of Fayette from H. J. Cleveland sr..<br />
who announced that the agreement provides<br />
for a ten-year-lease, plus three fiveyear<br />
options.<br />
Cobb announced that Richard E. Young,<br />
former manager of the Dale Drlve-In. has<br />
been apix)int
I<br />
Son—The<br />
. (>the<br />
[<br />
(Average<br />
'-<br />
I<br />
HARTFORD<br />
'<br />
—<br />
' AS<br />
• |ind—<br />
r<br />
—<br />
—<br />
—<br />
«r rrhe Easy Life' ZOO<br />
1i Boston Opening<br />
BOSTON—Business at the boxoffice is<br />
Swcehp tiding nicely despite bad weather, snow<br />
Brms and hazardous traveling. "The Easy<br />
coeate opened high above average at the<br />
eter Theatre and was helped by the perlal<br />
visit of producer Joseph E. Levine,<br />
si'iatie.wfc<br />
tf held a press conference on the picture<br />
aathes the Ritz Carlton. "All the Way Home"<br />
(tned nicely above average at the Parapunt.<br />
"Cleopatra" came to the end of its<br />
n at the Gary in a moveover and "The<br />
^tors" opened there Friday i7i. "Strait-<br />
:ket" was holding very high above averj<br />
in its third week at the Astor, while<br />
'the Cardinal" was doing amazing busirjss<br />
at the Saxon in its eighth week, sold<br />
o't to groups and organizations.<br />
Is 100)<br />
—<br />
LSI i»k (» -4 A3r— Strait-Jacket (Col), 3rd wk 200<br />
H wees to j-T<br />
g^g^ Hill—Tom Jones (UA-Lopert), 7th wk 210<br />
:'"illiCh0Jt'| Bton It's o Mad, Mad, Mod, Mod World<br />
»t«iKlV-i OA-Cinerama), 12th wk 175<br />
••^'^-iCri— Royal Bollet (5R), The Bolshoi Bollet<br />
;sn aadapt^iJ 1;R), reruns 1 35<br />
Vim.--}Ctter The Coniugol Bed (Embassy); A Poir of<br />
*"*•' i 1 riefs (Davis), reruns 1 35<br />
U. Oimei fcl Cemo, Kenmore Square To Bed ... or Not to<br />
Li*P Haiffl : •«' iConfl), 6fh wk 125<br />
LTBl mm.<br />
f ,er—The Easy Life (Embossy) 200<br />
-S nnJTerti::^ Gy—Cleopotro (20th-Fox), moveover, 13th wk 125<br />
- 7-- K/flower 4 tor Texos (WB); Wives ond Lovers<br />
'^ara), reruns 130<br />
^Tlorial—Charade (Univ), 6th wk 200<br />
Hue Hall— Soldier in the Roin (AA), 3rd wk 140<br />
- Cheum—Man in the Middle (20th-Fo>c), 2nd wk. . .135<br />
FDmount All the Way Home (Para);<br />
lirooks Anonymous (Janus) 160<br />
Irmo Lo Douce (UA), rerun 140<br />
: :.r,<br />
••'<br />
Cordinol (Col), 8th wk 250<br />
iit End Knife in the Cinema— Water<br />
iSJ ?cler -.j I<br />
e; LirafitOE! f<br />
|
I<br />
I<br />
Pay TV 'Threat' to Movie Industry<br />
Over-Rated, Boston TV Editor Says<br />
BOSTON—Pay TV won't bury the rnoviL"<br />
industry, says Arthur E. Petridge. television<br />
editor and columnist of the Boston<br />
Herald, who headed his Sunday, January<br />
26, column: "What Actually Has Pay TV<br />
to Offer the Public?"<br />
Petridge, one of the first TV editors<br />
to write about pay TV back in the early<br />
days of the movement, said:<br />
"It is our belief that very few movie<br />
magnates are going to allow pay TV to<br />
completely bury the industry. Free TV has<br />
started the process but if the studios come<br />
up with top-notch films, the public will<br />
still patronize them. On pay TV. at $2 or<br />
more per home, they would be one-shot<br />
affairs and what would this do to film<br />
houses?"<br />
"The same reasoning applies to Broadway<br />
shows." he continued, "only more so.<br />
Fifth New Theatre<br />
Opens in Boston<br />
BOSTON — The Paris Theatre opened<br />
Wednesday i5i with Continental's "Billy<br />
Liar." marking the fifth new theatre opening<br />
in the Greater Boston area in the last<br />
18 months. Others were the Park Square<br />
Cinema, Kenmore Cinema, New Capri and<br />
the Plaza, the latter in Chelsea.<br />
Designed from the ground up to include<br />
all the latest advances in theatre designing<br />
and film projection, sound reproduction<br />
and comfortable seating, the new Paris is<br />
a jewel box theatre with a glass front. A<br />
clear view of the Prudential Tower in the<br />
new Prudential Center across the street is<br />
obtained from the lobby of the Paris and<br />
the theatre is topped by fine grillwork that<br />
is lighted effectively at night.<br />
An invited audience of civic, .social and<br />
business dignitaries attended the reception<br />
and special opening preview at the 600-<br />
.seat art theatre as guests of James Vlamos.<br />
Steve Prentoulis, and Alfred Quintero,<br />
owners.<br />
'The Cardinal' in Boston<br />
Nears Attendance Record<br />
BOSTON— "The Cardinal." endor.sed by<br />
Richard Cardinal Cushing at its world<br />
premiere here, is headed for a record as<br />
ever-increasing lines continue unabated<br />
since the Preminger film opened. Also helping<br />
the picture are group bookings, which<br />
Alan Preedberg. general manager of Sack<br />
Theatres, and Leonard Barrack, group sales<br />
director, say are accelerating.<br />
Showing at the Saxon on a reversed-seat<br />
basis, the film has been running ahead<br />
To begin with, pay TV subscribers would<br />
soon become disenchanted if some of the<br />
stage busts' of this season were foisted<br />
on them at $3 per show. Free TV offers<br />
plenty of busts but the viewer can tune<br />
them out. knowing he isn't wasting his<br />
money by doing so.<br />
"Again in respect to plays: Just how<br />
many producers are going to risk putting<br />
a show on TV not knowing how many<br />
will watch it? If it 'draws' millions of viewers,<br />
that will kill it as far as Broadway<br />
is concerned: if it is a flop, it still is a<br />
dead duck. Since first-run films and<br />
Broadway plays are pay TV's main talking<br />
points, we might ask why so few of these<br />
have been shown on the Hartford pay TV<br />
station since it went on the air almost<br />
a year and one-half ago?"<br />
And pay TV will be expensive!<br />
each week since its opening and is outgrossing<br />
every other city where it is now<br />
playing. On Saturday nights, the Saxon<br />
has to turn away customers.<br />
In its first five weeks, "The Cardinal"<br />
averaged over $23,000 per week. An alltime<br />
record was set<br />
through Thursday, January 20-24, when<br />
ticket sales ran over $3,500 per day.<br />
by the Saxon Monday<br />
First Hartford Bookings<br />
Team Hardtop, Airer<br />
HARTFORD — The second hardtop and<br />
drive-in theatre day-and-date major attraction<br />
booking in metropolitan Hartford<br />
in as many weeks started February 7 when<br />
the 1.900-seat downtown AUyn opened<br />
Universal's "Man's Favorite Sport?" with<br />
the 2,070-car capacity Smith Management<br />
Meadows Drive-In.<br />
Preceding it was the day-and-date booking,<br />
beginning February 5 of Paramount's<br />
"Love With the Proper Stranger" at the<br />
downtown 2,800-seat Loew's Poli and the<br />
900-car capacity Pike Drive-In. These two<br />
theatres distributed 100 records to the first<br />
patrons at the opening performances of<br />
the Paramount feature.<br />
Before these two day-and-date bookings,<br />
first-run downtown theatres here have<br />
played product on an exclusive basis.<br />
Sues Dimension 150, Inc.<br />
From Western Edition<br />
LOS ANGELES—A suit has been filed in<br />
superior court against Richard H. Vetter,<br />
Carl Williams, Louis de Rochemont and<br />
Dimension 150, Inc., by Edmund Vettie,<br />
who alleges a breach of contract which<br />
called for an exclusive representation and<br />
commission on sales.<br />
Joseph Levine Announces<br />
He's Selling Theatres<br />
Continued from preceding page)<br />
Ponti and Sophia Loren for Tokyo for thr<br />
film festival there in April. Miss Loren hai<br />
just given the producer-distributor a Roll:<br />
Royce convertible, which was used in on^<br />
of their pictures.<br />
Joe Levine's first production was 18 year<br />
ago in Boston, he recalled, a film call<br />
"Gas Light Follies," made for around $20,<br />
000. Some of the pictures he released in hi<br />
Boston days include, he reminisced. Gang<br />
busters. Wiretappers, Attila, Godzilla. Her<br />
cules. Hercules Unchained.<br />
Levine told how Bette Davis came<br />
work in his picture. "Empty Canvas."<br />
He said he had called Miss Davis, wh<br />
had read the script, and that she flatly sal(<br />
'No' when asked to do the picture. "Th<br />
next day," he said, "I called Joan Craw'fon<br />
and asked her. She said get the script ove:<br />
to me as I'm leaving for Hawaii. I sent<br />
messenger to Miss Davis to pick up th<br />
script. Miss Davis asked the messenge<br />
where he was taking the script. When h<br />
told her. she called me and said, 'You'r<br />
such a lively gentleman, I think I'll do tha<br />
picture!' "<br />
Cleveland Critics Pick<br />
Kramer Best Director<br />
From Mideast Edition<br />
CLEVELAND — Stanley Kramer, pro<br />
ducer-director of "It's a Mad, Mad. Mac<br />
Mad World." has been named Best Dl|<br />
rector of 1963 by the Cleveland Critlt<br />
Film Council, composed of Stan Anderso'^<br />
and Tom Mastroinni of the Clevelani<br />
Press, W. Ward Marsh and Glen Pullen<br />
the Cleveland Plain Dealer and Arthi<br />
Spaeth of the Sun Press. The award will<br />
made in Cleveland at a press film lunch^<br />
eon February 13th.<br />
The critics' awards for best actress an<br />
best newcomer have gone, respectively.<br />
Leslie Caron and Peter O'Toole for thei<br />
performances in "The L-Shaped Room<br />
and "Lawrence of Arabia," both Columbi<br />
releases. Miss Caron and O'Toole wei<br />
named 1963's Best Actress of the Year an)<br />
Best Actor of the Year by the British FUi<br />
Academy for their portrayals in the tw<br />
films.<br />
Springfield Theatreman<br />
John Patno Buys Home<br />
SPRINGFIELD — John H. Patno j<br />
manager of the Paramount Theatre her<br />
and his wife have purchased and occupitj<br />
the S'^.-room house at 146 Amherst S|<br />
Granby. from Mr. and Mrs. Richard<br />
Hire. The Patnos have three children.<br />
Patno. before coming here to mam<br />
the Paramount, was manager of the Strai<br />
Theatre in Holyoke.<br />
Hal Smith appears in "The Out'<br />
Towners." a Martin Manulis production<br />
CARBON ARCS ... for finest Projection . . . Compact<br />
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HARTFORD<br />
Ctepping up its import content, RKO General,<br />
owner-operator of WHCT-TV<br />
18 1. presenting America's first<br />
over-the-air subscription TV experiment,<br />
has bought a group of award-winning pictures<br />
titles not yet disclosed from Russia.<br />
India and Italy. These films will be shown<br />
in Hartford for the first time via sub-<br />
FILMAGK'S NEW 1964<br />
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EXPERT<br />
jood Weather Break<br />
Helps in Montreal<br />
MONTREAL—Almost spring-like weather<br />
helped considerably at the city's leading<br />
Iheatres. Attendance was excellent for the<br />
leventh week of "It's a Mad, Mad, Mad,<br />
Uad World" at the Imperial. "Under the<br />
jfum Yum Tree" at the Palace and "The<br />
pardinal" at the Seville. "Cleopatra," at<br />
Ihe Alouette, is in its last few weeks of a<br />
trong run of some 32 weeks.<br />
Cleopatra (20th-Fox), 32nd wk Good<br />
Llouette<br />
[.venue— Heovens Above (SR), 5th wk Good<br />
(opitol Fun in Acapuico IPora), 2nd wk<br />
inenia Festival— Le Doulos (SR), 9th wk<br />
Good<br />
Good<br />
c Ville Mane The Conjugal Bed<br />
wk<br />
Good<br />
Joom)—The Nutty Professor (Para).<br />
Good<br />
Donovon's Reef (Para) Good<br />
'jrval Salic Doree)<br />
inpenal a Mad, Mod, Mad, Mad World<br />
It's<br />
(UA-Cinerama), 7th wk Excellent<br />
ent Doctor in Distress (SR), 2nd wk Good<br />
Soew's— 4 for Texas ( WB) Good<br />
loioce Under the Yum Yum Tree (Col),<br />
i 2nd wk Excellent<br />
i,ville—The Excellent<br />
Cardinal (Col)<br />
,'estmount The Running Man (Col), 3rd wk Good<br />
Mary, Mary' Crowd Pleaser<br />
U Hollywood in Toronto<br />
TORONTO—For several major theatres<br />
: was still Christmas insofar as programs<br />
.ere concerned, as holiday attractions<br />
arried on for a sixth or seventh week.<br />
)ne new picture was "Mary, Mary," which<br />
id smart business at the Hollywood, while<br />
he best of numerous holdovers was "Tom<br />
ones" in its sixth stanza at the Hyland.<br />
'he presence of the Taylor-Burton duo in<br />
..'oronto apparently added something to the<br />
ake at the University for the 32nd week of<br />
Cleopatra."<br />
(Average Is 100)<br />
It's a Mod, Mod, Mod, Mad World<br />
arlton<br />
(UA-Cineroma), 7th wk 1 05<br />
iglimon— Billy Lior (SR), 2nd wk 105<br />
ollywood— Mary, Mary (WB) 120<br />
Tom Jones (UA-Lopert), 6th wk 110<br />
Who's Been Sleeping in My Bed?<br />
.yland<br />
inperiol<br />
(Para), 2nd wk 105<br />
iDew's—The Prize (MGM), 5th wk 100<br />
-voli—The Cordinol (Col), 6th wk 1 00<br />
Dwne Wuthering freights (SR), reissue, 2nd wk. 100<br />
niversity Cleopatra (201h-Fox), 32nd wk 105<br />
ptown—Charade (Univ), 6th wk 100<br />
: j:ain and Cold Weather<br />
I'laguing Vancouver<br />
VANCOUVER—The city still is in an<br />
ctive rain-cold belt, making it rough on<br />
leatregoers and even so on exhibitors.<br />
Charade," however, rounded out six weeks<br />
1 six theatres to top business, while<br />
Women of the World" and the reissue of<br />
Windjammer" both had what it took to<br />
ire patrons out to the theatres in spite of<br />
dverse weather.<br />
npitol Madame (IFD) Moderate<br />
deon—The Cordinol (Col), 6th wk Moderate<br />
pheum—The Stripper (20th-Fox) Fair<br />
onley—Cleopatra (20th-Fox), 30th wk Fair<br />
rond Windjammer (Cinerama), reissue, 12th wk. Good<br />
udio Women of the World (IFD), 6th wk Good<br />
—Charade<br />
IDgue, five other theatres (Univ),<br />
6th wk Good<br />
'Flies' Week<br />
TORONTO — "Lord of the Flies" ac-<br />
Junted for a third week at the Interational<br />
Cinema while "Drylanders," the<br />
ational Film Board feature released by<br />
olumbia, made a switch to the New<br />
orker Cinema after its first appearance<br />
t the Eglinton. The Casino kept "Mondo<br />
ane" for a fourth week and the Park<br />
inema gained a third week with "The<br />
reat Escape." The Mount Pleasant, a<br />
eighborhood house in the North End,<br />
layed "Irma La Douce" for a sixth<br />
eek.<br />
FPC Attracts Interest<br />
Of Canadian Investors<br />
MONTREAI Famous Players Canadian<br />
Corp., whose shares are listed on Montreal<br />
Stock Exchange, are attracting interest for<br />
investment portfolios, states the stock<br />
brokerage firm of R. A. Daly & Co. The<br />
shares, trading around $19.50, yield 5.12<br />
per cent, and the broker says at this level<br />
the shares appear to offer minimum risk,<br />
and yet, growth potential.<br />
The comment notes that Famous Players<br />
Canadian, the largest operator of motion<br />
picture theatres in Canada, was hit in the<br />
late 1950s by television, but since then management<br />
has acted to adjust to its new<br />
environment. Almost 100 unprofitable theatres<br />
have been dropped, leaving 321 in the<br />
company's fold.<br />
Famous Players Canadian has also embarked<br />
on a major diversification move<br />
which resulted in the acquisition of a television<br />
station, community TV antenna installations,<br />
bowling alleys, motels and an<br />
Ontario province franchise for the commercial<br />
music background service company<br />
Muzak.<br />
Famous Players has also pioneered in<br />
Etobicoke, Ont., with its parent company.<br />
Paramount Pictures Corp., in Telemeter<br />
pay TV. and has installed Eidophor for<br />
large screen closed circuit TV projection<br />
in nine theatres in Ontario. With Eidophor.<br />
the company can provide screenings of<br />
sporting events and shows in neighborhood<br />
theatres.<br />
The comment adds the most promising<br />
near term moneymakers are the company's<br />
rapidly expanding antenna systems. With<br />
the recent acquisition of Cable TV, Ltd.,<br />
Montreal, in partnership with Montreal's<br />
United Amusement Corp., Famous Players<br />
now has interests in ten community antenna<br />
companies with a total of 56,000 subscribers<br />
and an estimated potential of 200,-<br />
000 acquisitions in this field.<br />
The stockbroker added that the decline<br />
in motion picture boxoffice receipts appears<br />
to have run its course. Canada, it is<br />
pointed out, has reached the TV saturation<br />
point with 89 per cent of households now<br />
owning sets. Bigger and better motion<br />
pictures have helped the theatre receipts,<br />
and Sunday movies in a number of cities<br />
heretofore not able to shovi' movies on the<br />
Lord's Day have increased the attendance,<br />
especially in Ontario, at Vancouver and<br />
Winnipeg,<br />
Famous Players Canadian's strong financial<br />
position and satisfactory present<br />
earnings, estimated to be over $2,000,000<br />
for fiscal year 1963. appear to be more than<br />
sufficient to provide for further futui-e<br />
acquisitions and the continuation of the<br />
$1 annual dividend.<br />
Over 30 Writers at Work<br />
On March 9 Awards Fete<br />
From Canod.on Edition<br />
HOLLYWOOD—Leonard Stern, comedy<br />
writer and producer, has been named producer<br />
and director of the 16th annual<br />
writer's guild awards dinner March 9. Cochairmen<br />
Allen Rivkin and Christopher<br />
Knopf said Stern will supervise, with more<br />
than 30 scripters in the guild readying<br />
material for the event. This is the fli-st<br />
combined awards dinner of the screen and<br />
television-radio branches.<br />
Members of the screen branch unanimously<br />
ratified the recently negotiated theatrical<br />
pact reached with the majors.<br />
Pioneer Trust Fund<br />
Reaches $100,000<br />
TORONTO—Ralph Dale, Mort Margohu,s.<br />
Lloyd Pearson and Zeke Sheine were<br />
elected to the Canadian Picture Pioneers<br />
board of directors at its annual session.<br />
Holdovers are Myer Axler. Len Bishop, Jack<br />
Fitzgibbons jr.. Dan Krendel, Lionel Lester,<br />
Harold Pfaff and Curley S. Posen.<br />
The new board re-elected Krendel as<br />
president. Bishop as vice-president and<br />
Lester secretary- treasurer.<br />
Added as members from Toronto were<br />
A. E. Brown, J. J. Chisholm, T. P. Covert.<br />
H P. Ginsberg. James Hogan. J. S. Kurk,<br />
J. R. Nairn. T. W. Naylor, H. C. Scheinman,<br />
L. C. Shelly. William Summerville<br />
and Ralph Zelickson; also C. Bahrynowski<br />
and William Burke, Brantford; J. W. Dixon<br />
and J. A. Loughlin. Hamilton; C. Mills. St.<br />
Thomas: H. W. Tordiff, Barrie. and L.<br />
Tyler. Woodstock.<br />
The total CPP membership is 692, reported<br />
Russ McKibbin, membership chairman.<br />
The trust fund has reached $100,000, a<br />
milestone in the 21 -year history of the motion<br />
picture benevolent and social organization.<br />
Oscar Han.son, trust fund chairman,<br />
said the Pioneers had raised almost<br />
$25,000 of the fund in the last year, including<br />
$3,287.58 from showings of "Anniversary,"<br />
the show about Canadian motion<br />
picture history which was made by<br />
the National Film Board and distributed<br />
by Columbia.<br />
Myer Axler and Pat Travers were chairmen<br />
for the Ontario fund raising committee.<br />
Barry Carnon was chaiiman of the<br />
diamond Jubilee celebration last year.<br />
Harvey Harnick of Columbia and Guy<br />
Roberge also received praise for their valuable<br />
assistance.<br />
J. M. RICE and CO. LTD.<br />
m<br />
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Ballantyne Sound Systems.<br />
Hilux Anamorphic Lenses.<br />
Williams Silver Screens.<br />
New & Rebuilt Theatre Chairs.<br />
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MOTIOGRAPH Equipment<br />
Compfete line foctory ports<br />
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3X0FTICE : : February 10, 1964<br />
K-1
. . Michel<br />
. .<br />
. . . Reine<br />
. . Montreal<br />
. .<br />
. . The<br />
MONTREAL<br />
T A. I^pointe Films has released the<br />
French "Les Nouvelles Vacances de<br />
Monsieur Hulot" and "La Petite Cuillere."<br />
the last a Palme d'Or winner at the 1961<br />
Cannes Festival. The two films wore seen<br />
locally at the Cine-Club at 3860 St. Urbain<br />
St. . . . Astral releases "X—the Man With<br />
the X-Ray Eyes." a Pathecolor film winner<br />
of the International Science-Fiction Film<br />
Festival, and "The Quick and the Dead"<br />
received outstanding reception at United<br />
Amusements Strand. Rialto and Savoy<br />
theatres.<br />
.<br />
. . . Le<br />
Jean-Pierre Desmarais, president of<br />
Select-Films, spent a fortnight in Paris<br />
where he viewed a number of Frenchlanguage<br />
and French-dubbed films and<br />
selected several for his distribution company<br />
Costoms' Canadien and<br />
Plaza theatres grossed well with "La Voix<br />
de la Conscience" and "Jeux Precoces" .<br />
France Film's St. Denis and Bijou theatres<br />
also reported good business with "Les<br />
'<br />
Grands Chemins. starring Robert Hossein<br />
and Anouk Aimee. and "Les noces Venetiennes,"<br />
starring Martine Carol<br />
Parisien enjoyed good boxoffice with "Tour<br />
BEST THEATRE SUPPLY REG'D<br />
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Montreal 34<br />
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Complete booth equipment<br />
Auditorium<br />
Marquee<br />
seating<br />
letters<br />
Sound screens & Scope lenses<br />
Extensive stock of replacement parts<br />
Marquee letters & boards<br />
r Or du Monde." while LElysee had good<br />
crowds at its Salle Eisenstein with "Les<br />
Cousins" . . . The Laval also attracted good<br />
patronage with "L'Enfant de la Brute."<br />
Romeo Goudreau, manager of Paramount,<br />
was still home recuperating. It has<br />
been seven weeks since Goudreau took ill<br />
Laporte. secretary at Atlas Films,<br />
was once again submitted to surgery to her<br />
Joe Rimer, accountant<br />
feet and legs . . .<br />
at Montreal Poster Exchange, and wife<br />
were on short holiday to Utica, N. Y.<br />
Eddie White of the Warner Bros,<br />
.<br />
staff<br />
motored to Stowe. Vt., for a weekend of<br />
skiing ... At Compagnie Prance Film,<br />
Nicole Boucher has replaced Mariette Ladouceur<br />
as secretary in the 16mm department.<br />
The York Theatre brought in large audiences<br />
with "A Gathering of Eagles," starring<br />
Rock Hudson . parks director<br />
Andre Champagne has arranged for<br />
the showing of the old Lauiel and Hardy<br />
"The Flying Deuces" at the English-speaking<br />
recreation center in Notre-Dame-de-<br />
Graces . . . Jack KroU, salesman for Warner<br />
Brothers, was in Shawinigan and Joliette<br />
... At the film exchanges were Mrs. Brule<br />
of the Alouette Theatre, St. Michel-des-<br />
Saints: J. Massicotte of the Palace Theatre,<br />
Granby, and Aurele Payeur of the Pigalle<br />
Cinema, Thetford Mines.<br />
Film Maintenance Co.<br />
Merges With U.S. Firm<br />
TORONTO — Association Films, a distributor<br />
of sponsored motion pictures in<br />
the United States, has acquired an operating<br />
interest in Industrial Film Maintenance,<br />
a Canadian flim service organization.<br />
Robert D. Mitchell and Mrs. Jean Lewis,<br />
presidents of the two companies, said IPM<br />
IS engaged in television commercial film<br />
procurement, distribution, syndication,<br />
film editing, sponsored motion picture distribution<br />
and TV monitoring services. The<br />
new company will be called Association-<br />
Industrial Films. It will be located at the<br />
same address, 135 Peter Street.<br />
Industrial Film was founded in 1955 by<br />
Larry Lewis. Upon his death in August<br />
Start <strong>Boxoffice</strong> coming...<br />
D 3 years for $10 (SAVE $5)<br />
D 2 years for $8 (SAVE $2) 1 year for $5<br />
n PAYMENT ENCLOSED Q SEND INVOICE<br />
THEATRE<br />
These rofes for U.S. Conado, Pan America only. Other countries: $10 a year<br />
STREET ADDRESS<br />
TOWN STATE ZIP NO<br />
NAME<br />
POSITION<br />
<strong>Boxoffice</strong> — THE national film<br />
825 Von Brunt Blvd , Konsas City, Mo 64124<br />
weekly<br />
1962, Mrs. Lewis assumed the presidencj)'<br />
In 1958 IFM went into TV commercial<br />
hi<br />
print procurement and distribution<br />
in 1960 innovated a program monitorint<br />
Oilan<br />
service, enabling advertisers and agencb<br />
u:<br />
to check the use of their own and<br />
Ibe<br />
com<br />
Bittt<br />
petitive commercials and programs on Cj<br />
(Of<br />
nadian television. Monitored materials<br />
reproduced by "photoscript copies of Vb<br />
actual broadcast.<br />
Mitchell will be named president of 0d<br />
di<br />
Mrs. Lewis, vice-president and genen tort If<br />
manager: B. James Bach, vice-president <<br />
sales: and David Joseph, secretary. Georg 0^}f'<br />
Weiland, manager of the Association ^^/0t<br />
change, LaGrange, 111., will act as lia;<br />
between the two companies.<br />
Mr. Bach was formerly president<br />
Cinesound, a Canadian production com<br />
pany specializing in TV commercials, doci *'"<br />
mentaries, sales training films, and r^^'<br />
cording and laboratory services.<br />
TORONTO<br />
iJoBonl<br />
iWwIiici<br />
.<br />
: WW]:<br />
"There was plenty of excitement for tl '.,<br />
arrival here of Elizabeth Taylor "~<br />
Richard Burton, including some picketil<br />
outside the King Edward Hotel where th(<br />
stayed, and there was a heavy guard whe<br />
they attended a stage performance of tl<br />
Italian musical Rugantino at the O'Kee<br />
Centre where Burton will shortly appa<br />
in a version of Hamlet Ode<<br />
if? period<br />
i« W Iw<br />
circuit has acquired the recently construe<br />
NeCoi<br />
ed Elane, 711 seats, located in the suburbs<br />
Elane Shopping Plaza, from Barry Allen,<br />
Only three features played 34 theatr<br />
last week in the Toronto area. The pictu<br />
at 12 FPC and affiliated units was "Tl<br />
Misadventures of Merlin Jones," while<br />
Odeon Theatres featured "Dr. Strang!<br />
love: Or How I Learned to Stop Worryli<br />
and Love the Bomb" and 11 of the 20<br />
Century Theatres played "Children of t<br />
Damned."<br />
The presentation of the budget with<br />
new tax provisions in the Ontario legii<br />
ture was delayed another week by the pr<br />
vincial government, and exhibitors<br />
mained in suspense. Meanwhile liqi"<br />
prices w^ere advanced to provide an add<br />
tional $12,000,000 this year for the p»<br />
vincial treasury. No tax concessions a<br />
promised.<br />
(<br />
Odeon Theatre patrons can win as mwi<br />
as $2,500 in what is called "Cinema Racef<br />
according to a newspaper announceme<br />
Coupons are available at Odoon Theati<br />
for the contest which is ba.scd on hoi<br />
results . . . Jack Arthur, who recently i^<br />
turned from Europe, is producing a nf<br />
version of the Canadian Army Show t<br />
theatre presentation in Toronto. He prduced<br />
several of these shows during Wo3<br />
War II . . . The Downtown, a unit of I*<br />
Taylors 20th Century Theaties, had)«'<br />
one-night stage engagement of '"1)8<br />
Family on Haunted Hill" from Buffalo.<br />
'Mila 18' Conference<br />
From Western<br />
Edition<br />
HOLLYWOOD—Producer Ronny Lu"<br />
and his a.ssociate on "Mila 18," Leon US.<br />
its author, will go to Belgrade in May'<br />
the invitation of Yugoslavian officials o<br />
discu.ss financing of the multimillion d-<br />
lar film based on the best-seller.<br />
asl)<br />
tSsi<br />
neC<br />
Me."<br />
If W<br />
ai<br />
perfo,<br />
K! in the<br />
iMoti<br />
E Me<br />
tiBtopfi<br />
i' a<br />
mils<br />
itomiie<br />
ail<br />
seconi<br />
ifSton<br />
K-2 BOXOFFICE :: February 10, 1*
III!<br />
:<br />
i<br />
'-<br />
. . For<br />
. .<br />
. . . the<br />
I<br />
Reports<br />
act as<br />
fflcitemew<br />
!!al)eth lay:<br />
TT Ay\/ A<br />
He Ottawa University theatre showing of<br />
"The Bitter Ash." produced by Larry<br />
int of Vancouver, was halted on the<br />
;ond day of its run when J. C. Auld of<br />
ronto, provincial cabinet minister in<br />
arge of censorship, telephoned the stu-<br />
(tit council director and sponsor of the<br />
showing to point out the picture had<br />
been submitted to the Ontario Board<br />
Motion Picture Censors. The film has<br />
:n banned from showing at the universiof<br />
Toronto and Hamilton.<br />
'he Lions Club at Shawville has acquired<br />
tj^ comparatively new hall at the fairgjunds<br />
in the Ottawa valley town from the<br />
E| ?ricultural society and the building has<br />
liiome a community center in which a<br />
,airt has been made with film shows as<br />
mi of the project. Shawville has no thes-e<br />
. . . The Odeon Elmdale and Robert<br />
ijiynard's Somerset secured a sixth week<br />
c' "Charade." The theatres have a comtied<br />
capacity of 1,600 seats<br />
drdinal" has completed the third week<br />
special engagement at the 20th Centy<br />
(Jits<br />
Nelson on Rideau<br />
street.<br />
I<br />
\ wrecking crew is demolishing the Lau-<br />
—<br />
• rr in Hull which has been closed for some<br />
220) St tiie i;^ t|ie. The 1,200-seat theatre was operated<br />
; rj] shorti-i f. ^ long period by the late Donat Paquin,<br />
u\ .. Tt - v.o also had two theatres in Ottawa .<br />
^e Supreme Court of Canada has decided<br />
be wesHv est<br />
otedintlifs-, t^it the Winnipeg Film Society did not<br />
LJiOBiBarrsi- viiate the Lord's Day act by conducting<br />
; £ Sunday performance for members in<br />
3 pW Jl '^^ iril 1962 in the Manitoba capital city.<br />
-•.oaita.rr,i:;<br />
E rjt! I--', Oasey Swedlove conducted a Germanliguage<br />
double bill on Sunday in the<br />
liden, the top feature being "Scala Total<br />
Srruckt," a musical. At the Cinema, the<br />
ench "Comme Dieu M' A Paite" was<br />
. jT»(l tlili* ^ijld for a second week "Who's<br />
Tnding the Store?" at the Capitol, Manser<br />
"<br />
J. C. Brennan promoted an effective<br />
tin with 18 stores with the offer of two<br />
:; 'ii bads'<br />
J the OBtf' Snission - tickets on a designated pur-<br />
..•kj: wtfS 5"-<br />
.r0i<br />
Cise.<br />
Jith-Fox Names Marcus<br />
')<br />
Far East Post in N. Y.<br />
T Eastern Editron<br />
JEW YORK — Morey Marcus has resned<br />
as Far East representative for Cinema<br />
to become home office Far East speclist<br />
at 20th Century-Fox, according to<br />
S'mour Poe, executive vice-president.<br />
:ii-- > reus will work with Geza Polaty, who<br />
;<br />
IMS'<br />
J<br />
I; for Tokyo late in January, under the<br />
:-•;.& cnpany's revitalization of its foreign distjution<br />
organization.<br />
Jnder the program announced earlier by<br />
I !, each territory is to be administered by<br />
3;upervisor in the field, backed up by a<br />
s cialist based at the New York home off<br />
- The plan was put into operation for<br />
I in America in January with Fi-ancisco<br />
liriguez as field supervisor in Mexico<br />
Cy while Karl Knust occupies the home<br />
cice Latin desk.<br />
;<br />
ilarcus was previously associated in the<br />
4j(C<br />
J'"'<br />
^ ent with Republic, Paramomit and<br />
yilj'-- Villi.. He joined Paramount International<br />
iU945 as southeast Asia supervisor, cover-<br />
:''<br />
- ' India, Bunria, Ceylon, Thailand, Singaf<br />
e and Indonesia.<br />
Films Are Too Graphic<br />
For Some Subjects?<br />
From Eastern Edition<br />
ALBANY—Should motion pictures "with<br />
their graphic projection of either reality or<br />
fantasy" expect to be subjected to special<br />
scrutiny and occasionally a different application<br />
of censorship than is accorded the<br />
printed word? The answer is "Yes," opined<br />
an Albany Times-Union editorial. It referred<br />
to the recent hearing before the<br />
court of appeals on "A Stranger Knocks"<br />
appeal by the Board of Regents.<br />
"As the newest and most graphic of art<br />
forms," the editorial read, "the motion picture<br />
might be expected to encounter, as it<br />
often has, extremes of censorial reaction.<br />
This has happened anew with a film from<br />
Europe called 'A Stranger Knocks,' currently<br />
the reason for moral disagreement<br />
between the Regents and a distributing<br />
corporation seeking to show it in this state<br />
court now is considering whether<br />
depiction of amorous acts as shown in this<br />
film amount to obscenity. The distributor<br />
argued they do not if such scenes are vital<br />
to the story and not 'shamefully' presented.<br />
The attorney for the Regents (Charles A,<br />
Brind, jr.) argued the scenes in question<br />
are obscene.<br />
"While it is loathsome to some to accept<br />
censorship in any form. Chief Judge<br />
Charles S. Desmond has a point, expressed<br />
at the hearing, that what might be<br />
acceptable in a book may not be acceptable<br />
in a movie or on the stage."<br />
Crawleys Receive<br />
25-Year Messages<br />
OTTAWA—Government, motion pictm-e<br />
industry and civic leaders extended congratulations<br />
and warm wishes for the future<br />
to F. R. "Budge" and Judy Crawley<br />
and their Crawley Films, Ltd., on their<br />
25th anniversary as film producers.<br />
Among those sending messages were Alphonse<br />
Ouimet. president of the Canadian<br />
Broadcasting Corp.; Lester B. Pearson,<br />
prime minister: T. C. Douglas, New Democratic<br />
party leader: R. N. Thompson. Social<br />
Credit party: Andrew Stewart, chairman<br />
of the Board of Broadcast Governors:<br />
Spence Caldwell, president of CTV<br />
Television Netw-ork. Ltd.; Frank H. Fisher,<br />
president of the Motion Picture Industry<br />
Council: Robert Clark, British Film Producers<br />
Ass'n, and the Motion Picture Ass'n<br />
of America.<br />
Bomossy, Grimm, Flowers<br />
Reassigned by Fox Circuit<br />
From Western Edition<br />
HOLLYWOOD—Al Bamossy, who had<br />
been manager of La Reina Theatre in Sherman<br />
Oaks, now is managing National General<br />
Corp.'s Fox Wilshire In Beverly Hills.<br />
Succeeding him at La Reina is Lou Grimm,<br />
Westwood Theatre.<br />
formerly of the 'Village<br />
The Village Westwood assignment has<br />
been given by the circuit to Paul Flowers,<br />
formerly manager of the Loyola, Los Angeles.<br />
Flowers more recently had been on<br />
a special six-month assignment at NGC's<br />
home office.<br />
The amiouncement of the managerial<br />
realignments was made by William H.<br />
Thedford, Pacific Coast division manager<br />
of Fox West Coast Theatres, and Bob<br />
Smith, first-run district manager.<br />
Theatre Investment<br />
Increase Is<br />
Cited<br />
VANCCJUVER — MountHiR investments<br />
in theatre renovation and construction is<br />
positive evidence that movie attendance is<br />
on the upgrade, declared Mickey Stevenson,<br />
general manager of Paramount Pictures<br />
of Canada, at a convention of the<br />
British Columbia Exhibitors Ass'n.<br />
The B. C. Picture Pioneers held its annual<br />
meeting with the exhibitor association.<br />
Stevenson, a former manager here for<br />
Paramount, said that motion picture business<br />
the last holiday season was the best<br />
in many years.<br />
He mentioned the New Odeon here as<br />
an example of theatre improvement.<br />
are that the Paradise, now a<br />
"shooting gallery" house featuring action<br />
and horror films, will be renovated and<br />
renamed, probably the Coronet. Also the<br />
FPC Dominion and Strand are also named<br />
in this connection I.<br />
About 100 CPP and exhibitor association<br />
members and film men attended<br />
the joint dinner dance held Monday 'January<br />
27 1 evening at the Cave Cabaret.<br />
VANCOUVER<br />
Arthur Graburn, manager of the east<br />
side Lux Theatre, was reported holding<br />
up well after a lung operation . . . Charlie<br />
Doctor of the Capitol was among theatre<br />
staffers off work because of the flu.<br />
Jack Reid, former manager of the Rank<br />
exchange here, and his family have moved<br />
to California where he has a management<br />
post with a circuit in the Eureka area.<br />
I<br />
FOR SALE<br />
YfS/ 5,000 LATE MODEL<br />
USED OR RECONDITIONED<br />
THEATRE<br />
CHAIRS<br />
Spring edge steel bottom seat cushions and<br />
fully upholstered bocks—spring bock types also.<br />
Also new British-Luxury Chairs available<br />
Indoor & Outdoor Stadium Chairs<br />
Carpeting, asphalt, rubber, Vinyl tiles and<br />
linoleum.<br />
WE ARE FACTORY AGENTS-<br />
AT BARGAIN PRICES<br />
Drop<br />
^A<br />
LA SALLE n<br />
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1 945 GRANVILLE ST., VANCOUVER<br />
MUTUAL 5-5034, 5-5428<br />
I<br />
ENDLESS<br />
HMH<br />
BURNS THE ENTIRE ^^VKHI^I<br />
Save Corbon Csit<br />
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Sell . , . and Sell<br />
Scores of busy little messages<br />
go out every week to a tremendous<br />
audience — and they get a tremendous<br />
response!<br />
Every exhibitor is<br />
busy — buying,<br />
selling, renting, hiring. All this is<br />
made easier<br />
and more profitable<br />
with the classified ads in Clearing<br />
House each week.<br />
READ • USE • PROFIT BY-<br />
Classified<br />
Ads<br />
in<br />
BOXOFFICE<br />
Greatest Coverage in the Field—Most Readers for<br />
Your Money<br />
Four Insertions for Price of Three<br />
K-4 BOXOFFICE :: Febmary 10,
J<br />
P.;<br />
4:^uc&»n, • C^auu>ma4Ct • Cdnceuiatu. • ^ftUnicKOAtjacT<br />
;11<br />
M©©il.H<br />
FEBRUARY<br />
10, 1964<br />
SECTION OF B X F F I C E<br />
\<br />
Overall view ol the new Fox Bayshore Drive-ln Theatre in San Jose, Calif., shov/ing the screen, speaker layout and concessions<br />
and projection building, the latter constructed of plaster, native stone and stucco. The theatre has a capacity of 1,190 cars.<br />
ney<br />
featuring<br />
oDrlve-^n \Jperati
.<br />
Among the respected names used<br />
in the Ballantyne package are . .<br />
Noreico<br />
Neumade<br />
Strong<br />
Altec<br />
Technikote<br />
Kohmorgen<br />
General Register<br />
Metropolitan Stage<br />
Mohawk
—<br />
WhOnemma headquarters<br />
PROJECTORS I'ifloreico<br />
TRANSISTORIZED SOUND DY -Bj^ii^ntyn^<br />
ONE carefully coordinated plan including engineering,<br />
installation supervision, financing and equipment.<br />
Whether you're planning a new theatre or updating an old one, indoor<br />
or drive-in, it'll pay you to get a Ballantyne quotation. Give us the four<br />
walls and we'll give you a completed theatre including Noreico projection,<br />
Ballantyne transistorized sound, carpet, seating, draperies<br />
everything, even financing.<br />
This turn-key job includes planning, engineering and installation<br />
supervision as well. It's a perfect combination for the new build or<br />
lease shopping center theatres. Working with your architect, we can<br />
give you the theatre of tomorrow, with modern concepts in layout,<br />
building design, auditorium, lobby and concessions. Be sure you<br />
check this easy, businesslike way to profitable operation.<br />
Don't make a move until you've talked with Ballantyne<br />
and received a Ballantyne quotation.<br />
allantyriG<br />
INSTRUMENTS AND ELECTRONICS, INC.<br />
A DIVISION OF ABC VENDING CORPORATION<br />
1712 Jackson Street, Omaha, Nebraska 68102<br />
Be sure to see us at Show-A-Rama Booths 2, 3 and 4.
THSAmB<br />
T,HIS ISSUE of The Modern<br />
Theatre Section, with its emphasis on<br />
drive-in theatre operation, presents a<br />
great deal of very helpful information<br />
on a number of aspects of successful<br />
management of the outdoor situation.<br />
On the pages immediately following<br />
is an article about a new drive-in the-<br />
value and im-<br />
atre which stresses the<br />
portance of careful planning of a drivein<br />
theatre, adapting it to the peculiarities<br />
of its specific site before construction<br />
is begun, and the utilization of<br />
time and labor-saving techniques.<br />
These are procedures which should<br />
never be overlooked by anyone considering<br />
building a drive-in theatre.<br />
For the exhibitor, and most particularly<br />
for the projectionist, there is<br />
an article on readying, for a new season,<br />
the equipment in the booth, after<br />
the winter period under wraps. The<br />
writer details each step which should<br />
be taken by the projectionist to assure<br />
that the very finest projection and<br />
sound will<br />
result.<br />
Another article to be read, and filed<br />
for future reference, is concerned with<br />
prepxaring the drive-in theatre for operation<br />
throughout the winter months<br />
with the use of in-car heaters.<br />
In the Refreshment Service department<br />
will be found some mighty good<br />
advice about the daily and weekly care<br />
of the concessions equipment in both<br />
drive-in and indoor theatres in order<br />
to prolong its useful, efficient life. This<br />
information was provided by a man<br />
who grew up in the concessions business<br />
and has had many years of experience<br />
in serving both independent<br />
and circuit theatres over a v/ide area<br />
FEBRUARY 10, 1964<br />
o n t n t<br />
ik<br />
Planned Functionalism in Construction 6<br />
Time Approaches to Take Off the Wraps in the<br />
Drive-ln Booth Wesley Trout 10<br />
L-O-N-G Life for Your Concessions Julian Lefkowitz 17<br />
A Report on the Activities of the NAC 20<br />
Tips on Winter Operation of Drive-ln Theatres<br />
and In-Car Heater Promotion 22<br />
Panhandle Gets Its First Drive-ln Auditorium 26<br />
Sound Experts Should Play Vital Role With<br />
Architect in Theatre Planning Syd Cassyd 28<br />
Custodial "Self-Inspection" Checklist Available to<br />
Theatre Maintenance Men 32<br />
Ten Areas in Which to Work to Offset Higher<br />
Cost of Doing Business 33<br />
All-Transistorized Amplification System<br />
Available From Ballantyne 36<br />
Fiberglas Screen Draperies Offer Beauty of<br />
Texture and Color, as Well as Fire Safety 45<br />
New Luxury in on Updated Theatre Haviland F. Reves 42<br />
Electronic Car-Counting System for Maximum<br />
Drive-ln <strong>Boxoffice</strong> Control 46<br />
DEPARTMENTS:<br />
ik<br />
Drive-in Theatres 6 Readers' Service Bureau 51<br />
Projection and Sound 10 Advertisers' Index 51<br />
Refreshment Service 17 About People and Products .. 52<br />
New Equipment and Developments 47<br />
^<br />
I. L. THATCHER, Managing Editor<br />
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month<br />
Editorial or general business correspondence should be addressed to Associoted Publications,<br />
825 Von Brunt Blvd., Konsos City, Mo. 64124. Wesley Trout. Technical Editor; Eostern Representative:<br />
D. M, Mersercou, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.;;<br />
Centra! Representatives: Louis Didicr, Jack Brod^rick, 581 N. Lincoln, Chicago 45, HI./<br />
Western Representative: Wettstein, Nowcll & Johnson,<br />
1<br />
Inc., New York Life BIdg., 2801 W«»l;<br />
Sixth St., LoJ Angeles 57, Colif.
The<br />
aut^ul New<br />
MORE LIGHT<br />
for all Indoor theatre screens up to 65 feet<br />
and drive-In screens up to 120 feet.<br />
PROJECTION ARC<br />
A Product of<br />
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The ^^^ Electric Corporation<br />
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Phone: (419) 248-3741<br />
to buy and less to use. Efficient utilization<br />
of standard 20-lnch carbons Insures THE<br />
GREATEST AMOUNT OF LIGHT EVER DE-<br />
LIVERED PER CARBON DOLLAR. Permits<br />
projection of an extra reel per carbon.<br />
Brochure on request<br />
\A/IDER USE<br />
Matches the optical requirements of all 35mm<br />
and 70mm projectors. A single knob allows<br />
instant change between film widths. A calibrated<br />
scale with reference pointer facilitates<br />
precise reset of burner focus ... a Strong<br />
exclusive.<br />
GREATER CONVENIENCE<br />
Unit construction permits instant removal of<br />
components for cleaning and Inspection. 25%<br />
lower silhouette permits easy installation in<br />
low-celling projection rooms.<br />
The FUTURA I<br />
for utmost economy in operation with standard<br />
11mm carbon trim burning at 75 to 105<br />
amperes.<br />
MORE FEATURES<br />
The FUTURA n<br />
with automatic crater positioner for 13.6mm<br />
carbon trim burning at 120 to 160 amperes,<br />
or for 11mm carbon trim burning at ICO to<br />
125 amperes.<br />
New typo relocated arc Imager system eliminates<br />
parallax. Big 18-inch first surface Strong<br />
Tufcold reflectors used in lamps operating<br />
above 95 amperes assure lower aperture<br />
temperatures. Silvered reflectors used in<br />
lamps burning under 95 amperes. Streamlined<br />
ammeter for reading arc current. Automatic<br />
trimming light. Inside dowser system.<br />
I<br />
3X0FFICE :: February 10. 1964
i,»,f<br />
it<br />
i<br />
PLANNED FUNCTiONALISM IN CONSTRUCTION<br />
perintendent on this project, and Jen<br />
Selby, who was his assistant.<br />
The importance of having this bi<br />
phase of drive-in constniction reviewed<br />
directed by someone who understands tt<br />
requirements of drive-ins is highly<br />
portant. This type of theatre presents son<br />
special problems which are unique to i<br />
Consequently the theatre operator who rt<br />
lies upon his own ideas of design is like,<br />
to find himself in trouble. Highly qual<br />
fied architects may even encounter ne<br />
difficulties unfamiliar to them in drive-in<br />
Civil engineers, while they are well awa:<br />
of the drainage and some other site prol<br />
lems involved, are unlikely to have<br />
understanding of the special needs of<br />
drive-in.<br />
View of the approach to the Galaxy Drive In Theatre m suburban Detroit, showing the Selby-designed-andconstructed<br />
all-steel screen tower and wing walls and also the canopied boxoffices at center right. The<br />
1,800-car theatre is located on a 21 acre site. Both the entrance and exit roads are used for incoming<br />
traffic during peak hours. Then a movable steel barrier separates the common road in front of the tower<br />
so that each road serves its own specific purpose.<br />
/\ N OUNCE of prevention is worth a<br />
pound of cure"—the old maxim remains<br />
true in theatre construction as well. Its<br />
practical application, with significant ultimate<br />
benefits in both specific qualities or<br />
aspects of the finished theatre and in<br />
economies in construction, are shown in<br />
the new Galaxy Drlve-In, built by Detroit<br />
area circuit owner Nicholas George in the<br />
northern suburb of Madison Heights.<br />
Principal aspects of this applied prevention<br />
include:<br />
1. Careful planning beforehand.<br />
2. Use of experience and know-how in<br />
drive-in building.<br />
3. Adapting the pattern of the theatre<br />
to the specific site and its requirements.<br />
4. Labor-saving and time-saving techniques<br />
and devices in construction.<br />
The Nick George Circuit, as the operation<br />
is commonly known, decided to call in<br />
the services of a drive-in specialist, 15<br />
years in the business, Selby Industries, Inc.,<br />
of Akron, Ohio. Experience was applied<br />
here too—this is the third drive-in Selby<br />
has designed for George. This firm does<br />
consulting service on the design and engineering<br />
of drive-ins, as well as the manufacturing<br />
and installation work. It is operated<br />
by John Selby, the founder, and his<br />
two sons—William H. Selby, who was su-<br />
ADAPT PLANS TO SITE<br />
"Consulting service can be an econon<br />
—through the proper plamiing of physic<br />
details adapted to the specific site ai<br />
conditions, such as the proper elevatio<br />
angles, and inclination for optimum sig!<br />
lines," John Selby said. Tj'pical is the ca<br />
of an exhibitor who proposed to constru<br />
a deep fill to raise a large part of his si<br />
at enormous cost—till he w-as shown th<br />
he could reverse the site plan and take a,<br />
vantage of the existing natural amphith<br />
atre he was about to fill in. This is cor<br />
parable to the historic case of the gre<br />
theatre built years ago by a noted, but no'<br />
theatrical, architect, who forgot to provi<br />
placement for a projection booth<br />
U in<br />
plans.<br />
The Galaxy itself was largely redesign<br />
by the Selby organization, working frc<br />
the general plans worked out by the 0W|<br />
ers. The result, Selby evaluates in hl-l<br />
terms: "In comparison to the great nuit<br />
ber of drive-ins I have seen in Lat^<br />
America and the United States in the \i!><br />
several seasons, this is the most outstanjing<br />
in being up-to-date and glamorous<br />
appearance." This verdict is more<br />
nificant when it is realized that the Deti<br />
area is widely regarded as having one<br />
; concei<br />
IB the (<br />
an<br />
i,th<br />
their<br />
aie-in.<br />
Bittiono<br />
:l feel<br />
Closcup of one of the two boxoffices showing their<br />
modern lines and neat trim Frame is turquoise.<br />
(' - - ! ^' ,<br />
curved wing wall and all slirl hn ><br />
: I 'u ,;,;-<br />
ntiance area combines a Laiy 7 post with a Selby Mountain Range zigzag roof.<br />
The MODERN THEATRE SECTlN
'-i iey are<br />
:<br />
^<br />
nt:oi!iNnR£<br />
. These<br />
^ '-r nts si;<br />
; zjii' V The centrally located concessions-projection building. There is a walk-in capacity<br />
" yimeral view of ths ramp area. Each speaker post has an illuminated plastic<br />
dci'. Double posts were used for each car space so that speaker wires may be of 150 persons. A playground is planned for installation in the spring in front of<br />
Kfated from AC heater wires, eliminating possibility of an AC or 60-cycle hum. the screen tower. Manager of the Galaxy is Fred Tambourine.<br />
IWTOilT!<br />
th largest concentrations of well-designed screen, and so constructed and given decor traps exterior light that might otherwise<br />
diie-ins in the country.<br />
that they caiTy out the screen design. They enter the theatre, but it is so positioned<br />
lie caliber<br />
(c itaimg o:<br />
he Galaxy is an all-year drive-in, continue the slight curvature of the screen that ample room is still allowed for traffic<br />
B the secific<br />
Hipped with in-car heaters, with a total —the depth of bow of the screen is approximately<br />
two feet and of the complex, The screen tower is 122x80 feet (picture<br />
movement and for services.<br />
u Ibe prope:<br />
ca'icity of about 1,500 cars, located a<br />
UUl tot op::::.<br />
wing tip to wing tip, about five feet.<br />
size is 122x55 feet). The street side of the<br />
lira over two miles north of the Detroit<br />
cit limits.<br />
Next to the wings are wing fences 14 feet tower and of the curved wings has (vertical)<br />
aiilipici :;<br />
covered trusses that give it the unity<br />
he design follows a labyrinth pattern high, at approximately a 45° angle to the<br />
:fo traffic flow—essentially a scheme that screen (assuming its apparent plane, since of a single structural complex. This side<br />
pr-ents light interference from the attrition<br />
it is actually curved as noted<br />
i wing is citrus ( a color akin to a mustard ) on the<br />
nlKiepar. ::<br />
-tfflhere^'.:<br />
beilieplaiia::<br />
board, the highway traffic, enter-<br />
iJtfK mtma! a:<br />
In! traffic or border lights. The screen<br />
1 to an in.!:,;<br />
olorie OK o!<br />
IHObyiDOirc.<br />
ttrtoforso;:^<br />
pnjKijoii<br />
booi<br />
to>r is at the front or entrance-exit side<br />
ofhe drive-in. A key factor in the impl<br />
lentation of the labyrinth concept is<br />
th construction of wings 20 feet high, ex-<br />
;;ling 60 feet on each side from the<br />
fences extend about 200 feet on the entrance<br />
and 150 feet on the exit side.<br />
Completing the labyrinth pattern, the<br />
side fences curve inward toward the screen<br />
from either side, in the segments toward<br />
the front or street side of the theatre. This<br />
feature provides a physical overlap that<br />
large main surfaces. The covered trusses<br />
are in royal blue. The horizontal purlins<br />
are in flat black, accenting the large citrus<br />
surfaces.<br />
The wing fences extending on each side<br />
Continued on following page<br />
tfniliRelyKd<br />
ntalffiiliy'J^j<br />
Designer's Sketch of Layout of Galaxy Drive-In, Detroit<br />
iiinitotliegieill<br />
CEied<br />
biR !»>i>f<br />
States ii"<br />
iiCt<br />
ig^aiidg<br />
IB KllW "<br />
P.OAD<br />
B' OFFICE :: February 10, 1964
.<br />
I<br />
i<br />
PLANNED FUNCTIONALISM<br />
Continued from preceding page<br />
The attractions board is mounted on a<br />
large concrete block base. The prevailing<br />
citrus and royal blue tones are carried out<br />
in this unit also. The changeable board is<br />
topped by a free-form sky blue field with<br />
stars, bearing, appropriately, the theatre<br />
name. Galaxy.<br />
Two neat Selby de luxe boxoffices of unusual<br />
construction serve the four entrance<br />
lanes. They are of steel and plate glass<br />
construction, with the frame painted in<br />
turquoise.<br />
The method of mounting the glass windows<br />
is an innovation in theatre construction,<br />
known as Stanlock. This is essentially<br />
Cleart looking, low maintenance, all iterl, nhljcd Sclby<br />
fencing used at<br />
the Galaxy Drive-ln.<br />
an architectural version of the familiar<br />
and tested method used in mounting windshields<br />
and rear windows in automobiles,<br />
using neoprene rubber molding in a steel<br />
frame.<br />
The boxoffices have sliding side windows<br />
from this structure and the side fences are<br />
Tlie fiondsome and spacious<br />
refreshment service<br />
in royal blue, both inside and out. The<br />
building is 100x100 feet,<br />
entire decorative effect is a pleasing one to<br />
and t/ie all steel and<br />
the theatre<br />
concrete structure with<br />
similar to<br />
passing<br />
patrons.<br />
traffic,<br />
Tlie<br />
as<br />
color<br />
well as to<br />
scheme is<br />
that used in the Mai-Kai Theatre recently<br />
reinforced, twi'n-T concrete<br />
opened by George in Livonia.<br />
foo^ is centrally<br />
The attractions board<br />
located in the Galaxy<br />
is placed in a<br />
Drive-In. All equipment<br />
landscaped island about at the middle of<br />
is stainless steel, including<br />
the screen tower, but suitably close to the<br />
grills, bun warmers<br />
street. This location was selected to give<br />
and popcorn warmers.<br />
maximum announcement value, with opposite<br />
sides of the board facing traffic<br />
The cafeteria operation<br />
is leased and operated by<br />
coming in each direction, but so placed also<br />
Michigan Confection<br />
that the light from the board will not detract<br />
from picture quality as patrons sit in<br />
Cabinet Corp.<br />
their cars facing its position (which is<br />
shielded from them by the tower and wing<br />
to provide direct service to cars. The rear<br />
construction!<br />
door is equipped with screened louvers for<br />
STARS ON ATTRACTION BOARD<br />
ventilation, and has a security lock for<br />
protection.<br />
These new units represent really a predesigned<br />
boxoffice package for outdoor theatres.<br />
The complete boxoffice frame, with<br />
the glass and door already installed, is<br />
fabricated at the Selby plant in Akron and<br />
shipped as a unit. The secure mounting of<br />
the glass makes this possible. This type of<br />
construction introduces new possibilities of<br />
economy and speed of installation in a<br />
unit, functionally designed for efficiency<br />
in operation and attractive appearance of<br />
the theatre front.<br />
CUSTOM-DESIGNED<br />
CANOPY<br />
The canopy over the entrance area was<br />
custom-designed for this theatre, with<br />
Nick George and his daughter, Mrs. Ann<br />
Thomas, contributing the basic suggestions<br />
of design. It embodies a combination<br />
of two types of canopies that are standard<br />
in use in drive-in restaurants, but perhaps<br />
unique here in theatres—the Selby Mountain<br />
Range type, having a zigzag profile,<br />
supported on a Lazy 7 post, customarily<br />
used only with flat roofs, giving this structure<br />
its distinctive appearance.<br />
The offices are in a concrete block<br />
ijuilding adjacent to the entrance drives.<br />
The luxuriously equipped concessions<br />
building is of precast concrete type, with<br />
such features as ceramic tile on floor and<br />
walls.<br />
The site was filled in at the beginning<br />
of construction, rather than cleared<br />
out by removal of the swamp soil. This<br />
method proved entirely satisfactory except<br />
for the screen tower position. Test borings<br />
were made, and it was found that at the<br />
normal depth of 4':; to 5 feet, the ground<br />
was inadequate for support of the tower<br />
foundations.<br />
Some special engineering was then<br />
undertaken by Selby engineers to compensate.<br />
Additional concrete piers were<br />
placed at each end of the regular concifl<br />
foundation. Excavation at these poi#<br />
was carried to about ten feet, so that tll^;<br />
two piers rested on very solid ground, a^
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only 1/3<br />
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B' OFFICE :: Febraary 10, 1964
—<br />
'<br />
'<br />
TIME APPROACHES TO<br />
TAKE OFF THE WRAPS<br />
IN THE DRIVE-IN BOOTH<br />
Step -by -Step Procedure for<br />
Projectionist<br />
Every well-kept drive-in projection room takes its long winter nap, clean and in<br />
In Readying Equipment for New Seasoni<br />
order, and with projectors snugly wrapped, but the time is at hand for the projectionist<br />
to reverse the winterizing process and get the booth ready for spring.<br />
By WESLEY TROUT<br />
f^ EOPENING A<br />
DRIVE-IN THEATRE Usually<br />
requires considerable<br />
work in order<br />
to get everything in<br />
"tip-top" running<br />
condition. Successful<br />
operation depends on<br />
examining every piece<br />
of equipment in the<br />
projection room,<br />
making sure it has<br />
Wesley Trout been thoroughly<br />
checked over and all<br />
adjustments have been made in order to<br />
obtain the best possible projection and<br />
high quality sound reproduction.<br />
Projectors should be unwrapped and<br />
thoroughly cleaned, but before cleaning any<br />
of your equipment, clean out the arc lamp<br />
exhaust system, keeping equipment covered<br />
until you remove all the carbon soot and<br />
dust out of the pipes and exhaust fan.<br />
The first job we would suggest that you<br />
do is a good cleaning job on the mechanisms,<br />
taking them off the bases and removing<br />
oil from the gear compartment,<br />
rinsing out with clean oil before refilling.<br />
Do the same thing with the intermittent<br />
movement. Use only a high grade lubricant<br />
.sold by your local theatre supply<br />
dealer for the intermittent and gear<br />
compartment.<br />
CHECK OUT PROJECTOR UNITS<br />
All the units .should be checked for worn<br />
parts and replacements made at once, before<br />
you put the projectors in operation.<br />
The Intermittent movement is the "heart"<br />
of your projector and it should be given<br />
special attention. How about the gear<br />
train? If there is too much back-lash,<br />
badly worn gears should be replaced. Check<br />
intermittent sprocket for end-play and<br />
worn sprocket teeth.<br />
Check all the sprockets for wear—the<br />
projector mechani.sm and soundhead<br />
sprockets for "undercutting. " See that pad<br />
rollers turn freely and are adjusted the<br />
correct distance from the sprocket face<br />
thickness of two pieces of film is a good<br />
10<br />
gauge for adjusting pad rollers in soundhead<br />
and mechanism.<br />
The arc lamps should be thoroughly<br />
cleaned and lubricated. Make sure the<br />
feed mechanism works smoothly and the<br />
carbon contacts are clean, and check the<br />
asbestos leads from the switch to the arc<br />
lamp terminals for good electrical contact.<br />
Stranded wire is okay if it is "springy," if<br />
not, cut off about two or three inches and<br />
make a new connection at the lamp<br />
terminals.<br />
CARE OF WATER-COOLED LAMPS<br />
In view of the fact that many drive-in<br />
theatres are equipped with water-cooled<br />
lamps, they require some special attention<br />
in order to secure trouble-free operation.<br />
The water lines, pump and arc jacket<br />
should be thoroughly cleaned before being<br />
put into operation. You can use a tank<br />
filled with compressed air for blowing out<br />
the water lines and jacket. They can be<br />
disconnected for cleaning but be sure, when<br />
you reconnect the lines, that all are tight<br />
with no leakage. If a pump is used, take it<br />
apart and clean, including the storage tairk.<br />
Keep a lid on the tank, and use distilled<br />
water, if possible.<br />
Reflectors should be refinished if badly<br />
pitted; dirty and pitted reflectors will<br />
cause considerable light loss, and we know<br />
that drive-ins, with exceptional large screen<br />
area, require maximum light output for<br />
satisfactory screen illumination.<br />
Breakage of reflector (gla.ss typci ha.s<br />
often been traced to insufficient lamphouse<br />
ventilation— the size of the exhaust<br />
pipe and blower must be adequate to properly<br />
remove heat generated by high intensity<br />
projection arcs employing very high<br />
amperage. In several previous articles, we<br />
presented data on a satisfactory exhaust<br />
system for arc lamps in drive-in and hardtop<br />
theatres. A proper type of exhaust system<br />
will give better air distribution and remove<br />
heat and soot, thereby assuring a<br />
more stabilized arc flame. Do not open the<br />
lamphouse door immediately after .shutting<br />
off arc as this will cause reflector brenkagc.<br />
See that reflector does not fit too tight in<br />
holder, Ju.st snugly enough to hold<br />
reflector.<br />
Our next step Is to clean the motorgenerator<br />
set and check brushes and a<br />
mutator. Make sure there is sufficient<br />
or grease in bearings, and check all<br />
electrical connections and switches. Tl<br />
should be an extra set of fuses at<br />
switch box.<br />
If rectifiers are used for furnishing<br />
they should be cleaned with a small ha<br />
bellows and all connections at the t<br />
minals checked for good contact to be :t<br />
there are no loose connections. If it is I<br />
bulb-type rectifier, check bulbs and repi<br />
those with badly blackened glass: defecj<br />
bulb will cut down on output of amper!<br />
Be sure to check the "pig-tails" connei!<br />
to the top of the bulb. It is a good ideW<br />
remove and brighten wire with entj<br />
cloth. Clean tungar bulb base with a pM<br />
of crocus cloth or emery cloth. They riSt<br />
7nake good contact.<br />
One more tip on motor-generator<br />
maintenance. Take a piece of canvas<br />
width of the commutator, place a ry<br />
small amount of vaseline on it and Md<br />
against the surface of the commutator sr<br />
the vaseline very sparingly as it lubrio^<br />
and cleans at the same time. This sh i"<br />
be done about once a month for !\<br />
commutation.<br />
RIGHT SIZE, TYPE OF FUSES<br />
Our inspections of many projec-':<br />
rooms have revealed that the wrong<br />
and type of fuses arc often used and '<br />
often caused trouble and damage to ><br />
jector motor or sound equipment. Usi-'<br />
"Fu.setron" fuses are recommended foi !i'<br />
•<br />
projector motor. Usually four or<br />
ampere Fusetrons arc adequate for '<br />
motor. The amplifier .system should hi<br />
master switch for its own circuit, ai<br />
should be protected by fu.ses of the co ><br />
size, size depending on the capacity oilsound<br />
system. In most theatres of mo^<br />
design, circuit breakers are used for bi'<br />
protection. Fuse sizes arc determined a J"<br />
time of installation of equipment •"''<br />
should not be changed.<br />
tlse^ Jj,.<br />
Amplifier and pre-amplificrs shoul b« ij^<br />
carefully checked and thoroughly clciM .,<br />
before being put into operation. The o^<br />
"'f<br />
used instruments for checking are<br />
voltage*'' ,<br />
High quality ohm- voltmeter;<br />
Continued Oft pi' ''<br />
Th« MODERN THEATRE SECOH<br />
fjjj
»•• «NP -PEPS." .»c TBAOCMAOKS or PtPSI-COLA COMPANY. (lEO. U.S. PAI. Off, O 1»«3. PtPSI-COL. COHPAHr<br />
I<br />
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. .<br />
.<br />
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PEPSI-COLA<br />
national Accounts Dept., Pepsi-Cola Company, 500 Park Avenue. N. Y. C.<br />
OFFICE :; February 10, 1964<br />
11
TIME TO TAKE OFF THE WRAPS<br />
Continued from page 10<br />
and DC with voltmeter: resistance and<br />
continuity check with ohmmeter. Prom our<br />
Service Manual you can obtain data on<br />
how to check voltages and make other important<br />
tests that will mean high quality<br />
sound reproduction, provided your equipment<br />
has been kept in good repair. If<br />
your equipment needs some changes or replacement<br />
of components, you will find in<br />
our Manual data on how to make the<br />
checkup of the various units to determine<br />
if some changes should be made or how to<br />
"tune up" your complete sound system.<br />
Keep in mind that defective vacuum<br />
tubes can cause low- volume and distortion,<br />
or the components in your soundhead,<br />
namely, photocell, lateral guide rollers or<br />
sprockets may need adjusting or replacement<br />
w-ith new. Hooked sprocket teeth.<br />
film not traveling past the light beam<br />
straight, will cau.se poor sound reproduction.<br />
Scored lateral guide rollers should<br />
always be replaced: keep the rollers turning<br />
freely and fit the film snugly. Adjust<br />
the pad rollers thickness of two pieces of<br />
film from the face of the sprockets. The<br />
speed of the film past the light beam from<br />
the sound lens must be steady and have no<br />
waver.<br />
All modern soundheads are equipped<br />
with rotary stabilizer so that the sound<br />
track will be steady past the scamiing<br />
beam. It must turn freely and run at least<br />
20 or 30 seconds after the film leaves it.<br />
The speed of the sound track must be<br />
constant and have no side motion, if you<br />
want crisp, clear sound reproduction. Poor<br />
sound reproduction is caused, in many,<br />
many cases, by scored lateral guide rollers<br />
that guide the film past the sound track,<br />
and a stabilizer not turning freely and<br />
dirty.<br />
GOLDBERG BROS.<br />
DENVER, COLORADO<br />
HM4llJffWi>^ii;T!TiTM] Full<br />
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• Heater Post Brackets • Speaker Baskets<br />
Sold Inlernationally Thru Theatre Supply Dealers<br />
1214 Cherry St., Toledo, Ohio 43608 • Phone 243-8106 Area Code 419<br />
Serving the Motion Picture Industry over 16 years<br />
iXOFFICE :: February 10, 1964<br />
13
TIME TO TAKE OFF THE WRAPS<br />
Continued from page 12<br />
May we again call to your attention the<br />
important part your intermittent movement<br />
plays in presenting a rock-steady<br />
picture. We often find this unit very sadly<br />
neglected and the management wondering<br />
why the picture had side-sway or jump.<br />
The "heart" of any make of projector is<br />
the intermittent movement. It really requires<br />
special care and the "right" type of<br />
oil for trouble-free operation. Wlien you<br />
renew the oil in your mechanism, do the<br />
same thing for your intermittent movement.<br />
BRIGHTNESS NOT TECHNICAL PROBLEM<br />
After 600 to 800 hours of continuous operation,<br />
remove idraim the oil out and<br />
rinse out the old oil and refill with lubricant<br />
not too heavy and not too light—refill<br />
with oil recommended by the manufacturer<br />
or supply dealer. When replacing cam or<br />
starwheel, don't use one old and one newpart,<br />
install both—new cam and starwheel.<br />
In most repair jobs, we find it is best to replace<br />
the bearings, assuring a quiet-running<br />
movement. And the inteiTnittent<br />
sprocket should be replaced if badly worn.<br />
Screen brightness no longer continues to<br />
be a technical problem. Manufacturers of<br />
projection arc lamps for theatres, in our<br />
opinion, have produced lamps that will now<br />
deliver sufficient light for most any size<br />
screen area, within reasonable limits, provided<br />
the screen surface is kept in good<br />
condition, and high quality projection<br />
lenses are used.<br />
Drive-in theatres not having sufficient<br />
illumination can usually correct this situation<br />
with lamps having sufficient light output,<br />
or, in some cases, with screen surface<br />
refinished or a different type of finish for<br />
more light gain; in other cases, we find the<br />
optical system i this incorporates the reflector,<br />
etc.) out of alignment.<br />
Precision gauges and lens performance<br />
test film can be easily used to correct conditions<br />
where screen illumination is inadequate.<br />
These gauges and test film can be<br />
purchased from the Society of Motion Picture<br />
& Television Engineers, at lowest cost<br />
possible, by all theatre technicians and projectionists.<br />
However, any intelligent projectionist<br />
or exhibitor knows when his projection<br />
is not up to par and can remedy<br />
this via improved, high-pow'ered projection<br />
arc lamp, "right type" of projection lens<br />
and a good screen surface. Most painted<br />
screen surfaces should be refinished once a<br />
year, others at least every tw'o years.<br />
INSPECTION OF SPEAKERS<br />
Checking speakers—Connections at ramp<br />
speaker terminals should be electrically<br />
firm, but do not strip screws; always make<br />
a neat loop, thoroughly cleaning the wire<br />
ends, before fastening to the terminal strip.<br />
Keep down shorts that cause loss of sound;<br />
make sure there is no bare wire that might<br />
cause a short by contact with the metal<br />
post.<br />
The feeder wires should be a high quality<br />
wire used for underground wiring. Too<br />
often, w'e find very poor quality wire used<br />
and a source of trouble, causing a complete<br />
row of ramps to go "dead." The wire<br />
should be bui'ied about 12 inches deep to<br />
protect it against damage from ground<br />
maintenance tools; the ramp post should<br />
have several inches of concrete around J<br />
and enough base to bury it in the grounj<br />
about eight inches. This will make a sd3<br />
base for the speaker post and not so eu<br />
to knock down. Speakers should be in<br />
spected every day and cones should be it<br />
placed when needed. There is no excu8<br />
for poor quality sound reproduction in an<br />
drive-in theatre.<br />
Uganda, S. F. Drive-In a<br />
Part of Amusement Complex<br />
An 850-car, first-class drive-in theati<br />
and amusement center project is bein<br />
planned for Kampala, Uganda, Sout<br />
Africa. It will be built by Unique Holding<br />
Ltd., Nairobi, Kenya, of which C. S. Ghee<br />
wala and N. M. Rajani are directors.<br />
The drive-in will have twin tick(<br />
booths, serving four lines of traffic leadk<br />
into a holding area for approximately 3£<br />
incoming cars. The concessions buildir<br />
will feature a candy shop as well as a re;<br />
taurant and bar. There will be a patio i<br />
front of it. Projection will also be froil<br />
this building.<br />
In an adjoining area in which there is<br />
general entrance, there will be parking U<br />
cars of patrons who wish to enjoy amusi<br />
ments at a dancing and recreation hall,<br />
fountain, children's playground, a swin<br />
ming pool and bath house, and picn<br />
grounds. There is also to be a filling sU<br />
tion and a greasing area, and a touri:<br />
hotel is to be a future project.<br />
i<br />
WESTERN ELECTRONICS C<br />
Dept. B<br />
3311 Houston Ave, Houston 9, Tcxr-<br />
14 The MODERN THEATRE SECTi!*
There's more profit per gallon!<br />
Royal Crown Cola is the lowest priced, national cola brand. Of course, that means more<br />
profit for you. And check these additional advantages: ^ theater parties (writejor<br />
details of 1500 successful 'promotions for kids) ^ liberal jug return alloivance W<br />
leading cola, all flavors from one source ^ local pick-up and delivery ^ no shipping<br />
delays, low inventories ^ local participation in promotions. Add up the advantages<br />
- then add to your profits with RC, goingest cola of the leading three.<br />
Royal Crown.Cola Co.<br />
•^ COLUMBUS, GEORGIA<br />
Other fine products of Royal Crown Cola Co.: Diet-Rite Cola, Nehi, Upper 10, Par-T-Pak.<br />
|3X0FFICE :: February 10, 1964<br />
15
PLANNED<br />
FUNCTIONALISM<br />
Continued from page 8<br />
tinuously, adjusted to the pace of the four<br />
painters.<br />
An important innovation in painting the<br />
large tower surfaces was the use of mechanical<br />
equipment to position the painters<br />
and move them as required, without the<br />
need of scaffolding. While the Galaxy<br />
screen surface was painted by conventional<br />
means, the feasibility of this improved<br />
technique was amply demonstrated.<br />
The quick-painting tower procedure<br />
uses a crane boom, typically 85 feet long,<br />
with a bosun's chair swung from the end<br />
of the boom. The painter is seated in this<br />
and moved along the surface to be painted<br />
as he directs. The operator on the crane<br />
controls the boom normally.<br />
A further refinement has been developed<br />
and will be used in further projects, with<br />
an electric cable connection to the painter's<br />
position, so that he will be able to control<br />
his movement directly, with due safeguards.<br />
This procedure has been demonstrated to<br />
be very versatile. It is applicable for either<br />
roller or spray painting as required. It has<br />
since been used on the new Dort Drive-In<br />
at nearby Flint opened last fall, under<br />
somewhat similar conditions. At the Dort,<br />
the screen tower is of the same size as at<br />
the Galaxy, but the tower trusses are<br />
painted in contrasting colors rather than<br />
being covered, and 322 feet of Selby "Lite-<br />
Tite," all-steel, wing fencing, 24 feet high<br />
is used.<br />
MORE POPCORN LOVERS<br />
ARE VOTING FOR<br />
Ceiling Uses Patrons' Body<br />
Heat to Control Temperature<br />
A cinema in Copenhagen, E>enmark,<br />
been fitted with a new design of false ceili<br />
ing, the function of which is to remove<br />
heat given out by the audience during per]<br />
formances and assure a constant, heal'<br />
temperature level. During a normal fi<br />
show it has been calculated that a ful'<br />
house (1,521 spectators! emits sufficien<br />
heat to meet all the requirements of tei<br />
single-family houses; the cinema is using ii<br />
for other purposes.<br />
I<br />
0-1<br />
The ceiling is of double construction wltll<br />
chambers through which thermostaticall<br />
controlled, refrigerated air is circulatCQ<br />
The temperature of this air is automaticall;<br />
regulated to absorb the desired quantity c<br />
heat from the cinema. Maximum absorp<br />
tion capacity is 75,000 kg/calories per hoir<br />
The ceiling, for which sales arrangement)<br />
for supply to halls in tropical climatei<br />
have already been completed, was de<br />
veloped by a team of two doctors wor<br />
with a ventilation engineer.<br />
"Ipular,<br />
Fair an Eating Adventure'<br />
|<br />
Key<br />
There will be more than fascinating ei<br />
hibits and beautiful pavilions at the Ne<br />
York World's Fair starting in 1964— "ttj<br />
Fair will be an eating adventure for ttj<br />
gourmet as well as the gourmand," Thom^<br />
J. Deegan, chairman of the executive con<br />
''!fam<br />
mittee of the Fair, told theatremen ari<br />
concessionaires attending the aimual coil PUN LE<br />
ventions of the National Ass'n of Conceii<br />
sionaires and the Theatre Owners ij<br />
America, last fall. Members of tlj<br />
Theatre Equipment and Supply Mamj<br />
facturers Ass'n and of the Theatre Equi]<br />
ment Dealers Ass'n, holding conventions ;<br />
the same time, were also in the audienc<br />
Deegan outlined plans for feeding t|<br />
expected 70 million visitors in 1964 aij<br />
1965, and estimated that $130 million wi<br />
be spent for food, beverages, souvenirs, ef<br />
Meals at the various pavilions will be ava:<br />
able for as low as 90 cents for a fuU-cour<br />
dinner.<br />
Miniature Golf Honors<br />
Just the ticket as an out-of-the-rut refresher for in-the-groove theaters.<br />
And sales results prove it. HIRES Root Beer and popcorn are made for<br />
each other.<br />
Moreover, the biggest promoted root beer in the land is being promoted<br />
bigger than ever before in '64. Radio, newspapers, posters and displays.<br />
What a campaign!<br />
ee a 3-way winner-serve HIRES, CRUSH and OLD COLONY-three top<br />
brands, 21 top syrups, all from the same company. Simplify your buying,<br />
assure consistent high quality in all your drmks. Write for facts.<br />
flieHappuPeeples'GIieic^<br />
HIRES DIVISION<br />
5r?:5<br />
i<br />
BEVERAGES INTERNATIONAL INC.<br />
2201 MAIN STREET • EVANSTON, ILLINOIS Use Readers'<br />
page 51.<br />
Plans have been completed by Loi<br />
Enterprises. Inc.. for the compi<br />
Lomma Championship Miniature<br />
Course Hall of Fame. Eleven Loi<br />
franchised dealers, located from Maine<br />
California, have been selected to head<br />
Hall of Fame board, and Lomma opei*<br />
tors, located in 38 states, will send ln»<br />
written report to the main office on?<br />
player's outstanding achievements. A co/<br />
of the report will be sent to the board f<br />
approval, and if approved by seven boel<br />
members, the player automatically ents<br />
the Hall of Fame.<br />
R. J. Lomma. president of the compav,<br />
recently placed Neal Wisslcr. Richmoil.<br />
Ind., in the Hall of Fame: he was winir<br />
of the fir.st annual Lomma golf tourtmcnt.<br />
At present a number of miniatte<br />
golf course players are waiting for a
I<br />
—<br />
O-N-G LIFE FOR<br />
OUR CONCESSIONS<br />
Selection of Good Equipment and<br />
Regular, Systematic Maintenance<br />
Are Keys to Its Longevity<br />
e use of Formica and glass ior the concessions stand, which require only<br />
hity wiping down, are wise choices, not only for ease of maintenance but<br />
good appearance.<br />
1' JULIAN LEFKOWITZ<br />
(As told to Haviland F. Reves)<br />
I HE LIFE expectancy of a theatre<br />
ncessions stand, whether indoor or drive-<br />
. is dependent primarily on two factors<br />
:oice of good equipment for the initial<br />
^tallation and systematic maintenance.<br />
Initial investment should never be cut<br />
iwn for the sake of an apparent, but<br />
Jsory, economy at the time. Even a sound<br />
lintenance program, diligently carried<br />
t, cannot overcome the handicap of<br />
uipment of less than good quality, and<br />
e life of the installation will accordingly<br />
shortened. Choosing the right material<br />
the first place can prove more ecomical<br />
in the long run, not only by spread-<br />
? depreciation out over a longer period,<br />
but by requiring less labor for maintenance<br />
to keep it in acceptable condition to<br />
serve the public.<br />
The choice of materials is very important.<br />
Use Formica for counter fronts<br />
and tops, stainless steel wherever possible,<br />
and some washable material on the back<br />
wall.<br />
The average life of good concessions<br />
equipment in an indoor theatre can easily<br />
outlast the decor of the foyer or lobby<br />
where it is located, and would be changed<br />
only to conform to a concept in decorative<br />
style. We have found modern equipment<br />
still in good shape after a dozen years of<br />
use.<br />
MAINTENANCE IN INDOOR THEATRES<br />
The types of installations found in a<br />
In drire-in refreshment<br />
areas, not only the cafeteria<br />
counter equipment<br />
requires daily care, but<br />
also the kitchen equipment,<br />
such as grills,<br />
steamers, popcorn machines,<br />
drink machines,<br />
coffeemakers, etc.<br />
Stainless<br />
steel with a highly<br />
polished finish is easy to<br />
care for. The drive-in<br />
also has easy-care tile<br />
walls and terrazzo floor.<br />
In drive-in theatres there<br />
are also required weekly,<br />
monthly and annual<br />
maintenance procedures<br />
which prolong the life of<br />
the concessions area and<br />
its equipment.<br />
drive-in and in indoor houses differ<br />
radically, and each type must be considered<br />
separately. The drive-in concessionaire<br />
has a complicated equipment installation,<br />
and the procedure for keeping<br />
About the<br />
Continued on following page<br />
Author—<br />
Julian Lefkowitz is one of several representatives<br />
of the second generation of<br />
the two families, Lefkowitz and Levy,<br />
which have operated L & L Concession<br />
Oo., Detroit for decades. This progressive<br />
firm is one of the largest theatre<br />
concessions operators in the Detroit and<br />
Michigan area. Julian Lefkowitz, who<br />
shares in the active direction of operations,<br />
is the son of Ben Lefkowitz. one of<br />
the founders. The latter, still very<br />
active in daily management, summed up<br />
the theme of the operating policies<br />
which his son details as follows:<br />
"When you put in concessions equipment<br />
today, you must buy the best that<br />
money can buy, and have the right procedure<br />
to keep it up. Equipment is like<br />
an automobile—there are parts you<br />
don't see, but they must be kept up<br />
properly.<br />
•'You are serving the public food.<br />
Everything in the concessions must be<br />
kept shiny and spotless if you want<br />
patrons to come in and buy.<br />
"Today everything must be done with<br />
dignity. You cannot open locations and<br />
try to save a few dollars on equipment.<br />
It has to be set up right—and so that<br />
the people are able to see what is being<br />
done."<br />
— H.F.R.<br />
17
'<br />
",<br />
I<br />
^j^,<br />
BAGS OF BITES<br />
Old Fashioned Licorice<br />
and Cherry Red<br />
Here's the latest in<br />
profits from Switier's.<br />
Compact, fast-moving.<br />
TW^MT^yi<br />
PROFIT MARGIN<br />
OVER 50%<br />
And don't<br />
forget our<br />
10
; addition,<br />
•<br />
be<br />
B(|0FncE :: February 10, 1964 19<br />
1<br />
2?* "Kit<br />
llatiiiai<br />
tf-te it<br />
.<br />
gs will likely happen: (1) the grease of<br />
butter or substitute will coagulate and<br />
up the equipment itself; (2) you may<br />
mnter a bacteria reaction which would<br />
;e serious problems with the health<br />
lorities.<br />
e always believe that an ounce of preion<br />
of such problems is worth a pound<br />
ure.<br />
LY MAINTENANCE IN<br />
DRIVE-INS<br />
I the much more elaborate mainte-<br />
:e required in drive-ins, the principal<br />
pment items require individual atten-<br />
The major items which require daily<br />
ntion are : (a) grills, (b) steamers,<br />
popcorn machines, (d) drink equipt,<br />
(e) coffee equipment.<br />
basic maintenance is perf<br />
led, such as wiping daily of all glass<br />
aces and all counters. This includes<br />
counter front, glass windows and<br />
i'S, and other exposed surfaces. The<br />
sessions operator in a drive-in is usually<br />
onsible for condition of the entire in-<br />
!<br />
of his building. The floor is washed<br />
crubbed daily, whether it is of cet,<br />
tile or terrazzo.<br />
RILLS. All of our grills are specified to<br />
><br />
a stainless steel top, with a resultant<br />
highly polished finish. We pay around<br />
for a gi-ill, of such makes as Anets,<br />
Joint, and Wells. With this precauin<br />
original investment, the surface of<br />
gi'ill still looks like new, even after<br />
s of use. On the other hand, the type<br />
rill with an unpolished surface cont|tally<br />
builds up a carbon deposit.<br />
NO GREASE ON GRILLS<br />
order to maintain a good clean suron<br />
the grill, we have a cardinal mle<br />
no shortening or grease may at any<br />
placed on the surface. The grease<br />
li the hamburgers, hot dogs or other<br />
(.ucts themselves is more than adetjtte<br />
to achieve the product flavor we desfif<br />
This amount, coming from the meat<br />
itS'f, causes no problem.<br />
.Ightly, after the grill is tui'ned off, it is<br />
t<br />
JtEMENDOUS PROFITS °!<br />
«rom the New Berfs "Snow Magic"<br />
« Multipurpose Snow Cone Machine<br />
i«w Cones, Snow Magic Sundaes, and<br />
|iw Magic Ices All From One Machine<br />
J HERE'S HOW TO MAKE<br />
|G MONEY WITH "SNOW<br />
S MAGIC"<br />
stributors of famous<br />
ctor's QUICK MIX dry<br />
Ivor concentrates.<br />
FREE SAMPLES<br />
ITH EACH MACHINE<br />
THE NEW SNOW<br />
CONE MACHINE<br />
Capacity; 50 cones<br />
every 30 seconds.<br />
The Bert's 'SNOW<br />
MAGIC" machine<br />
combines eye-appealing<br />
beauty with perfect<br />
mechanical performance<br />
and targe<br />
"Snow<br />
canacity.<br />
Majic" is easy to<br />
operate and is Fully<br />
Automatic. A Snow<br />
Cone costs V/t to<br />
V/zz and usually<br />
sells for 10c .. .<br />
that's<br />
profit!<br />
SAMUEL BERT MFG. CO.<br />
ir Park Station, Box 26410, DALLAS, TEXAS<br />
allowed to cool. Then a combination of<br />
ordinary, powdered household soap detergent<br />
and Brillo is used. Our operators are<br />
thus able to restore the original finish to<br />
the surface. In about ten minutes of treatment,<br />
the employe, regardless of whether<br />
a man or a woman, is able to make it<br />
look as though the grill had never been<br />
used.<br />
The grease pan, which catches the waste,<br />
is then taken out to the rear, and washed<br />
in ordinary soap and water. This assures<br />
that the underside of the grUl, whether<br />
gas or electric, will be clean.<br />
Steamers. We use two types of steamers<br />
—electric and gas. In the electric types,<br />
an immersion heater is buried in water.<br />
In the gas units, a Hawk burner on the<br />
underside of the jacket supplies the heat.<br />
In either case, since steaming is used,<br />
the water is drained off daily. Ordinary<br />
soap and Brillo are used, and this keeps the<br />
reaction of the chemicals in the water from<br />
causing a buildup of either iron, carbon,<br />
or lime on the heating elements or on the<br />
walls of the steamer.<br />
PROVED DRIVE-IN<br />
CLEAN POPCORN EQUIPMENT NIGHTLY<br />
Corn popping equipment. Nightly, the<br />
stainless steel lid and agitator are removed<br />
from the popper. (We use the Cretors<br />
giant popper exclusively.) They are taken<br />
to the back kitchen and scrubbed. The popcorn<br />
pot is boiled out. For this cleansing<br />
we use a cup of water and a tablespoon of<br />
Cretors Compound, a detergent supplied<br />
by the company. The water is then spilled<br />
out and the inside of the pot is wiped with<br />
a clean cloth. The outside of the pot is<br />
then immediately scrubbed down with<br />
Brillo and soap, so that there is no opportunity<br />
for carbon to build up.<br />
Any neglect of this maintenance procedure<br />
will, in a short space of time, cause<br />
foiTnation of sufficient carbon so that the<br />
daily cleaning chore will become a major<br />
operation. That is, the carbon will form<br />
especially in sharp corners and recesses.<br />
The inexperienced employe, we find, then<br />
usually starts to scrape it out with a screwdriver<br />
or knife, and damages the .stainless<br />
steel, mirror-like surface of the pot.<br />
Drink equipment. To prevent the drain<br />
lines from becoming clogged, hot water is<br />
poured daily down the drain of each drink<br />
dispenser. The lid of the dispenser is removed,<br />
and the surface is duly cleaned.<br />
Surplus syrup, poured in during the course<br />
of the evening's business, cau.ses spillage<br />
around the wall of the dispenser, and must<br />
be cleaned away.<br />
Coffee equipment. Coffee equipment requires<br />
special attention. On either an electric<br />
or gas urn, all coffee is first drained<br />
out nightly. The tank is then flushed with<br />
fresh water, and then scrubbed out with a<br />
regular coffee brush and a cleaning detergent<br />
supplied by the coffer urn manufacturer.<br />
The tank is then refilled with<br />
water, and allowed to set overnight.<br />
The faucets are cleaned nightly, by removing<br />
the handles and then pushing<br />
through the unit a special cleaning brush<br />
provided by the urn manufacturer.<br />
In smaller locations, where the coffee<br />
is brewed by a Cory automatic or a West<br />
Bend stove, the cartridge is removed from<br />
the machine, scrubbed, and soaked overnight<br />
in clear water. In this case also, the<br />
entire exterior surface is cleaned with a<br />
soft cloth, because the corners and recesses<br />
may very easily build up carbon.<br />
At no time is coffee allowed to set overnight—the<br />
entire supply on hand is<br />
dumped nightly.<br />
PROBLEMS CAUSED BY WATER<br />
Various water problems are encountered,<br />
according to the location of the theatre,<br />
even with city water. In a number of locations<br />
it is necessary to install water softeners<br />
to prolong the life of the coffee equipment.<br />
At the Troy Drive-In in Troy. Mich., for<br />
instance, the water comes from artesian<br />
wells, operated by the City of Birmingham<br />
water system. We found that we were constantly<br />
having to replace heating elements<br />
in the food warmers and coffee equipment.<br />
SUCCESS!<br />
kj^.:^<br />
Manley Serv-0-Ramic<br />
BOOSTS SALES! Average increase of<br />
5( per patron* — "impulse buying"<br />
steps up as people see all food items.<br />
REDUCES PAYROLL! One-third the<br />
number of persons required for oldtime<br />
concessions op^erate the Serv-<br />
0-Ramic with ease.*<br />
§ MANLEY, INC.<br />
"TURN KEY" INSTALLATION! Manley<br />
handles details of planning, designing,<br />
supervising installation. Turns<br />
key over to you when profit-proved<br />
concession is complete.<br />
*Act Now! Write for specific facts<br />
and figures on Serv-0-Ramic<br />
drive-in installations.<br />
1920 Wyandotte, Kansas City 8, Missouri<br />
\W SuDDlvlne Supplying the Theater Industry for more than 35 years bo264
I<br />
A REPORT ON THE ACTIVITIES OF THE NAC 1<br />
Committee Chairmen Named<br />
Edward S. Redstone. Northeast Drlve-In<br />
Theatre Corp., Boston, president of the<br />
National Ass'n of Concessionaires, has appointed<br />
the following chairmen of standing<br />
committees for 1964:<br />
Public Relations and 1964 Exhibit—Spiro<br />
J. Papas. NAC past-president. Alliance<br />
Amusement Co.. Chicago. 111.<br />
Membership—Augie J. Schmitt, NAC<br />
board chairman. Houston Popcorn & Supply<br />
Co.. Houston. Tex.<br />
Finance—Harold F. Chesler, NAC treasurer.<br />
Theatre Candy Dist. Co.. Salt Lake<br />
City. Utah.<br />
Trade Show Negotiating—Edward S.<br />
Redstone.<br />
1964 General Convention—James O.<br />
Hoover. NAC Executive vice-president.<br />
Martin Theatres. Columbus. Ga.<br />
1964 Convention Program—Philip L.<br />
Lowe, NAC past-president, Lowe Merchandising<br />
Service. Newton Centre. Mass.<br />
Special Services—Lee Koken. NAC pastpresident.<br />
RKO Theatre Div.. Glen Alden<br />
Corp.. New York City.<br />
Bylaws Revision—H. E. Chrisman, Cre-<br />
tors & Co., Nashville, Tenn.<br />
Regional Meetings—Jack O'Brien. NA'<br />
second vice-president. New England The<br />
atres, Inc., Boston, Mass.<br />
Legislation—Van Myers, NAC director<br />
i<br />
at-large, Wometco Theatres, Miami, Fla.<br />
Membership Retention—Sydney Spiege<br />
'<br />
NAC first vice-president. Super Pufft Pop<br />
com Co.. Ltd., Toronto. Ont.. Can.<br />
Liaison to Candy-Tobacco and Relate<br />
Industries—Irving Shapiro. NAC regiom<br />
vice-president. Concessions Enterprise,<br />
Boston, Mass.<br />
Trade Show Advisory—Clifford Lorbecl<br />
NAC director, Supurdisplay/Server Sale:<br />
Inc., Milwaukee, Wis.<br />
NAC Regional Areas Describee<br />
i<br />
The National Ass'n of Concessionaire<br />
has released copies of its 1964 Regiom<br />
Area Map showing states land Canada<br />
located in eight regions which are covere<br />
by the following NAC regional vice<br />
presidents:<br />
Region No. 1 : Ii-ving Shapiro, Conces<br />
sions Enterprises, Boston, Mass. (Con<br />
necticut, Maine, Massachusetts, New Hamp<br />
shire, New Jersey, New York, Rhode Islan<br />
and Vermont.)<br />
Region No. 2: C. S. Baker, All Weathe<br />
Roller Drome, Nashville, Tenn. (North an<br />
South Carolina, Tennessee, Virginia. W. Va<br />
Alabama. Delaware. Florida, Georgia, Ken'<br />
tucky, Mississippi and Maryland.)<br />
Region No. 3: J. C. Evans. Gold Meds<br />
Products Co., Cincinnati, Ohio. ilUinoi,<br />
Indiana, Michigan, Ohio, Pennsylvania an-<br />
Wisconsin.)<br />
Region No. 4: Beverly Miller, Miller The<br />
atres, Kansas City, Mo. ilowa, Minne<br />
sota, Missouri, Nebraska, North and Sout<br />
Dakota.)<br />
Region No. 5: Charles E. Dardei<br />
Charles E. Darden Co., Richardson, Te:<br />
Arkansas. Kansas, Louisiana, New Mexlci<br />
Oklahoma and Texas.)<br />
Region No. 6: Larry Moyer, Mover The<br />
atres, Portland, Ore. (Idaho, Montani<br />
Oregon, Washington, and Wyoming.)<br />
Region No. 7: Charles Chuck) I<br />
Sweeney, Odeon Theatres, Toronto. On<br />
tario, Can. (Canada.)<br />
Region No. 8: Andrew S. Berwick. Jr<br />
Wright Popcorn & Nut Supply Co.. Sa<br />
Francisco, Calif. (Arizona, Californii<br />
Colorado, Nevada and Utah.)<br />
Paints compounded especially for the.itres<br />
Painting by advanced methods<br />
1350 GHENT HILLS ROAD. AKRON. OHIO 44313<br />
AW<br />
Topographical padint plans and traffic<br />
layouts.<br />
Many years oxptritnce saves you money.<br />
INDUSTRIES, INC.<br />
PHONt AREA CODE 216, 666-7211<br />
Lefkowitz to<br />
NAC Board<br />
Julian Lefkowitz, Detroit. Mich., he<br />
been appointed a member of the NAC boar<br />
of directors, lepresenting the association<br />
concessionaire segment. He replaces Jac<br />
O'Brien. New England Theatres Corp.. Bof<br />
ton. who formerly held the position unt<br />
his election a-s NAC second vice-prcsider<br />
at the association's 1963 national conven<br />
tion in New York City.<br />
Lefkowitz, who is secretary of the L ii<br />
Concessions Co..<br />
ber of NAC for many years.<br />
Detroit, has been a mem<br />
The MODERN THEATRE SECnOI<br />
'.j'^CE:
Coke means only Coca-Cola<br />
Coke is Coca-Cola — and nothing else! Coke and Coca-Cola<br />
are brand names identifying the same product of The<br />
Coca-Cola Company. A product consumed in more than<br />
125 countries, enjoyed over 75 million times a day. With<br />
brand acceptance like that, it makes sense to serve<br />
and promote Coca-Cola. Often referred to as "Coke."<br />
things go<br />
Coke<br />
iBOXOFFICE :: February 10, 1964 21
—<br />
. Oistributors<br />
. Distributors<br />
'<br />
Tips on Winter Operation<br />
Of Drive-In Theatres and<br />
In-Car Heater Promotion<br />
§\ s A SERVICE to diive-in exhibitors<br />
who operate the year-round, Eprad, Inc.,<br />
provides purchasers of its electric in-car<br />
heaters with special bulletins on drive-in<br />
winter operation and in-car heater operation.<br />
Also included is a "Promotion Pak."<br />
With the permission of Paul J. Voudouris,<br />
sales manager, the .special bulletins and<br />
promotion ideas arc reprinted here.<br />
DRIVE-IN<br />
WINTER OPERATION<br />
In drivc-in theatres operating all winter<br />
with in-car heaters the following procedure<br />
should be followed.<br />
1. PREPARATION:<br />
With the approach of cold weather all<br />
maintenance equipment should be winterized,<br />
anti-freeze installed, oil changed and<br />
snow roller filled with '4 capacity of water<br />
plus sufficient anti-freeze. All snow removal<br />
equipment should be thoroughly<br />
checked over so that it will not fail when<br />
needed.<br />
No later than October 1st an order for<br />
the necessary amount of rock salt should<br />
be issued so that this will be on hand when<br />
needed.<br />
2. SNOW REMOVAL:<br />
A tandem roller—two or three-unit<br />
each unit not more than ',4th full of water<br />
Five hundred new electric Golden Hot-Shot in-car heaters have been installed at the 2,070-car Smith<br />
Management Co.'s Meadows Drive-ln, Hartford, Conn. Resident manager Alfred Alperin shows a unit to ,<br />
Fiances Kline of Hartford Electric Light Co. Alperin has garnered an encouraging amount of newspaper<br />
'<br />
space for the newly installed heaters. The Hartford metropolitan dailies ran stories and Alperin also got<br />
|<br />
mentions from prominent disc jockeys and the like on local radio-TV outlets.<br />
and sufficient anti-freeze, attached to the<br />
back of a .jeep, tractor or truck, is required<br />
to roll down any normal snowfall in the<br />
ramp area, ramp drives and exit roads.<br />
In case there is an exceedingly heavy<br />
snow with high drifts, it may be necessary<br />
to close the theatre down for a day or two<br />
until the snow can be cleared out of the<br />
drives. However, the theatre should nevei<br />
be closed until everything possible ha;<br />
been done to try to remain open. Mos'<br />
drive-in theatres are on good main road;<br />
which will be kept open by the state highway<br />
department, if at all possible. Therefore,<br />
the only factor to determine closini'<br />
the theatre should be conditions inside thf<br />
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The MODERN THEATRE SECTIONn<br />
an to«r-<br />
-B removed<br />
toncts;
iheatre. (The Miracle Mile, Toledo, Ohio,<br />
las been closed only two days in seven<br />
'ears due to snow.)<br />
Generally speaking, up to a six or eight<br />
nch snowfall does very little harm except<br />
vhile it is falling. However, it is neces-<br />
;ary to start removing any snowfall<br />
nimediately from around the boxoffices<br />
md the concessions stand. If snow here is<br />
lUowed to accumulate its removal becomes<br />
I very difficult project.<br />
A jeep, tractor or truck with a blade on<br />
,he front (turned to an angle) can take<br />
STARTS SUNDAY Gont. From 5:30<br />
1<br />
ALL COLOR SHOW<br />
^1
.<br />
—<br />
—<br />
I<br />
offtr, ii<br />
WINTER OPERATION OF DRIVE-INS<br />
rack in heater carts.<br />
Continued Irom preceding page<br />
2. Heater carts: Check working order.<br />
3. Cover for cart: Must be on hand<br />
ready to use.<br />
4. Heater tags: Must be ready, inventoried<br />
and kept locked up in ticket cabinet.<br />
5. Speaker posts: Check receptacles, wiring<br />
and fuses. All must be in working condition<br />
before start of heater season.<br />
6. Spare parts: A sufficient inventory of<br />
spare parts should be on hand for maintenance,<br />
also supply of proper fuses.<br />
7. <strong>Boxoffice</strong>: Signs should be on hand<br />
"HEATERS AVAILABLE" lOPTIONAL)<br />
so that they can be posted when heaters go<br />
into use.<br />
8. Tickets: Check supply of winter<br />
tickets well in advance to be sure that<br />
Heater" and "No Heater" tickets are on<br />
hand.<br />
OPERATIONAL INSTRUCTIONS:<br />
While in use heaters and equipment must<br />
be properly cared for.<br />
1. Heaters: After the heater season<br />
starts, with all heaters in working condition,<br />
we will only find defective heaters<br />
when one gets into the customer's hands.<br />
Provision must be made to have a quick,<br />
systematic way of providing this customer<br />
with a working heater. Patrons should<br />
bring any defective heater to the concessions<br />
stand. The theatre attendant on duty<br />
Proven<br />
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should at once check the heater in the tes<br />
receptacle and replace heater if it does nc<br />
work.<br />
If the heater is O.K. the attendant shoulc<br />
at once go with patron to the car and replace<br />
the fuse on the speaker post. L<br />
receptacle does not work patron should b(<br />
moved to another parking space. Locatior<br />
of defective post should be written dowr<br />
and given to maintenance man. All defective<br />
heaters ynust be repaired at onc(<br />
and returned to working inventory. 1<br />
2. Heater carts: Carts should be sepa-)<br />
rated for adequate stacking room so thai<br />
heaters can be easily handed to patroru<br />
upon entering the theatre, easily stackec<br />
when patron leaves, and so that inventon<br />
can be conveniently made.<br />
3. Heater cart covering: Depending upoi<br />
weather conditions the heater carts mus<br />
be covered. Canvas tarpaulin-type car!<br />
covers have been found to be the mos<br />
practical.<br />
4. Heater inventory: Heater inventor:<br />
must be mailed to the home office on th<br />
first of each month in circuit operatior<br />
jm, stainleii<br />
However, in actual operation this is tw<br />
;« in COM,<br />
enough control. The inventory sliould b^<br />
taken each night by the ojie employe whi'<br />
is given direct responsibility for the heate<br />
operation. This should be fairly simple i<br />
the heater operation is run correctly and<br />
the heaters are re-stacked in the cartj i [IiIokOhI<br />
properly.<br />
The entire heater operation is based upoi; it loiit Lo(<br />
control, starting at the moment the pa,<br />
trons purchase their ticket. Each am<br />
every car entering the theatre must receivi'<br />
IT. EC<br />
either a heater or a heate»- tag each an
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Echols improved ice shover will handle<br />
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also consider distribution of handbills in<br />
the area. (Sample is furnished.)<br />
4. Telephone pole cards placed at strategic<br />
locations are constant reminders to<br />
potential customers.<br />
5. Suggested copy for a film trailer is<br />
provided. Pilmack. in Chicago has made<br />
trailers for other theatres and can probably<br />
complete a trailer for you to use before<br />
opening. In lieu of this, if a slide projector<br />
is available, slides can be typed up<br />
and run before the program starts, at inteiTnissions<br />
and between features.<br />
6. Announcements should be made at<br />
frequent intervals to the theatre patrons<br />
about the new heaters.<br />
7. One Toledo theatre has what is called<br />
a Polar Bear Club. The driver is given a<br />
card which is stamped every time the customer<br />
returns. When the card is stamped<br />
six times, free admission is given the carload.<br />
Samples of this card are furnished<br />
to the drive-in purchaser of heaters.<br />
8. A glossy 8x10 photo of the Golden<br />
Hot-Shot heater is provided.<br />
9. A display setup using a speaker post<br />
and two heaters in operation is a crowd<br />
stopper. Use this at the concessions stand<br />
and, if you can make arrangements, in a<br />
downtown window or at the Chamber of<br />
Commerce building.<br />
For more information about products<br />
described in this issue use Readers' Service<br />
Bureau coupon on page 51.<br />
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25
PANHANDLE GETS ITS FIRST DRIVE-IN AUDITORIUM<br />
The exterior and interior of the new indoor auditorium recently built and opened at the Bunayista Drivein Theatre, Borger, Tex.<br />
A new, 252-seat indoor auditorium was<br />
recently opened at the Bunavista Drive-In<br />
Theatre, Borger, Tex., for the comfort of<br />
patrons in the winter months. According<br />
to owner-manager Johnny Fagan, it is the<br />
first of its kind in the Panhandle. Approximately<br />
$20,000 was invested in the<br />
24x76-foot bright yellow building with a<br />
five-foot high, 66-foot long glass window<br />
in front facing the drive-in screen. Three<br />
.speakers are located above the window.<br />
Two months were requu'ed for completion<br />
of the hydrite, brick and steel build<br />
ing located adjacent to the refreshmen<br />
stand.<br />
Adults will be admitted to the auditoriun<br />
with its upholstered red chairs with :<br />
ticket stub from the gate. However, ;<br />
charge of 25 cents will be made for eacl<br />
child under 12 for admittance to th^<br />
auditorium.<br />
The outdoor theatre has a 550-ca<br />
capacity.<br />
Make every night<br />
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CO.<br />
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"BEST PICTURE OF THE YEAR"<br />
Winner of 7 Academy Awards!<br />
LOVRENCE OFARABLi<br />
. . . the fabulous Sam Spiegel-David Lean Academy Award winner, has been<br />
released to drive-Ins. This first general release of a 70mm film to outdoor theatres is setting<br />
the trend for similar availability of other 70mm attractions now ready or being planned. The<br />
reason for this is obvious. Nothing less than the 70mm process can show these films the way<br />
they are meant to be shown. After all, if 70mm is so thrillingly brilliant on the big indoor<br />
screen—think how much more effective it is on the even bigger outdoor screen! 70mm projection<br />
is actually 4 times brighter and 4 times sharper than 35mm. No wonder the future<br />
of drive-in projection is increasingly and inevitably to the larger process. With Norelco's<br />
advanced model AAII Universal 70/35 projector, you not only have the world's finest 70mm<br />
equipment— but in less than 4 minutes you also have the most modern, rugged and troublefree<br />
35mm mechanism. For today and tomorrow, Noreico 70/35 is your wisest investment.<br />
The 1962 Academy of Motion Picture Arts and Sciences presented<br />
this award for outstanding achievement to the North American Philips<br />
Company for the design and engineering of the Noreico Universal<br />
70/35mm motion picture projector.<br />
© AMPAS nioreico'<br />
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EQUIPMENT<br />
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BOXOFFICE :: Febmary 10, 1964 27
Sound Experts Should Play Vital Role<br />
With Architect in Theatre Planning<br />
By SYD CASSYD<br />
The role of soitnd, location of<br />
speakers and angles of projection have become<br />
so vital tiiat it is more Important<br />
than ever that sound experts be called in<br />
during the planning stages to confer with<br />
the architects of the many new theatres to<br />
be built in this country and abroad, according<br />
to E. M. Lewis, theatre specialist<br />
for Ampex Corp.<br />
He cited as an example the new $17.7<br />
million New York Philharmonic Hall<br />
where, in spite of the use of the finest<br />
building materials, the acoustics are so<br />
poor (becau.se of lack of pre-knowledge of<br />
certain problems that engineers now have<br />
i<br />
to make changes to correct the condition,<br />
"It is folly," said Lewis, "to construct a<br />
theatre, and then ask someone to put in<br />
speakers wherever space happens to be<br />
available."<br />
Bringing it down to the dollars and cents<br />
of theatre grcsses, Lewis, who has been involved<br />
with movies and sound since 1927,<br />
said emphatically: "People won't put up<br />
with inferior sound in theatres any longer.<br />
Audiences, conditioned to hi-fi music from<br />
radio, television and recordings, are looking<br />
for the best in sound when they enter a<br />
theatre where they have paid to be<br />
entertained."<br />
DEFINITION OF SOUND<br />
Lewis went on to define his frame of<br />
reference to good sound: "Sounds we hear<br />
are either desirable or undesirable. Any<br />
unwanted sound may be defined as noise.<br />
Desirable sound is the sound coming from<br />
the screen as recorded on the sound-conditioned<br />
motion pictures stages by the<br />
world's greatest technicians. The sound<br />
engineer in motion picture production is an<br />
important cog in the creative team from director<br />
to actor."<br />
Lewis believes that the new Cinerama<br />
dome theatre opened in Hollywood by<br />
Pacific Theatres, the first dome structure<br />
to bo built of concrete, is a fine advance in<br />
theatre construction. Dome construction<br />
lends itself to the new single-lens system<br />
of Cinerama projection and sound. The<br />
design of the building is good, and there is<br />
more than enough projection angle. Placement<br />
of seats in this type of structure will<br />
cause no difficulties, as long as the sound<br />
men are brought in while the building is<br />
being laid out and are on the spot until<br />
completion of the theatre.<br />
WRAP-AROUND SOUND<br />
New theatre design goes all-out to supply<br />
the moviegoer with comfort and convenience,<br />
and sound must be wrapped<br />
around him as part of this procedure,<br />
Lewis said, and boxoffice grosses will be<br />
linked more and more to 70mm film and<br />
multi-channel magnetic sound, particularly<br />
the new eight-track system.<br />
"No longer can theatres with old-fashioned<br />
sound systems expect to compete<br />
successfully. With 70mm film, engineers<br />
can provide the most advanced sound,<br />
allowing five channels from the screen and<br />
three from right, left and rear."<br />
Economically, the change to modem<br />
systems will be a boon to all phases of the<br />
motion picture industry, Lewis assured.<br />
Only 260 of the 17,000 US. theatres are<br />
equipped to run 70mm film, and the rest<br />
of the world has another 540 theatres so<br />
equipped, Lewis commented.<br />
Ampex is equipping 85 Cinerama theatres<br />
throughout the world that will utilize the<br />
70mm, single-lens system. The Hollywood<br />
Cinerama dome theatre features 20 speakers<br />
and a 75-foot screen. In the past,<br />
Ampex has equipped 900 theatres with<br />
four-track, magnetic sound and, in 1961,<br />
received an Oscar for development of the<br />
advanced multi-purpose theatre sound<br />
system.<br />
In discussing other phases of 70mm filn;<br />
which is more expensive, Lewis said tht<br />
its increased cost should be balance<br />
against its longer life. Of heavier stoc!<br />
and requiring less heat for projectioi'<br />
70mm film can be i-un up to 1,500 time<br />
compared to 250 times for convention!<br />
film.<br />
ABUNDANT POWER WITH TUBES<br />
Lewis feels that there is still a place fc<br />
tubes in sound reproduction. For on<br />
thing, he says, more technicians in thea<br />
tres are trained in tube technology an<br />
maintenance, and when an abundance (<br />
power is needed, tubes can handle the jol<br />
Lewis hopes that there will be an im<br />
provement of sound in drive-ins. One wa<br />
of getting this accomplished is to use maj<br />
netic heads instead of optical ones. H<br />
thought it quite likely that studios wi<br />
eventually stop using optical sound tract<br />
for release prints, because of the superior:<br />
ty of the magnetic track, but did not cit<br />
any cutoff date on this.<br />
As a final point to focus attention o<br />
sound in theatres, Lewis referred to th<br />
theatre owner and operator. Where th<br />
theatre executive's home is equipped with<br />
two-channel audio system, with probabl<br />
50 or 60 watts of power, this same execu<br />
tive, in his buying habits for the theatn<br />
looks at prices and decides that 15 watt<br />
is sufficient. He forgets that the reaso<br />
for high quality sound in his home is tha<br />
there is no substitute for abundance o<br />
audio power, the object being to preven<br />
overloading the amplifier.<br />
In a theatre properly treated acousticall<br />
and equipped with the finest in sound, th<br />
projectionist can handle more easily th<br />
almost empty early-in-the-day house, a<br />
well as a full house in the evening.<br />
"With millions of dollars going into pro<br />
duction of a film, with exploitation heavj<br />
and competition for patrons high, wh;<br />
short-change audiences with only 20 pe<br />
cent of the sound recorded by making 1<br />
sound like a 1910 phonograph?" Lewi<br />
asks. "No exhibitor can survive this typ. '*'l<br />
of bad practice, whether he be a small the' i =-<br />
atre independent or a circuit operator."<br />
In this panel ol picturct, E M Lewii, theatre sound iptcialist lor Ampex Corp.,<br />
checki the sound equipment in the projection room of the new Cinerama dome<br />
theatre in Hollywood. At left, he inspects the moiter join contfo'. The new<br />
Cinerama iingle lens technique uses eight-track, magnetically recorded sound<br />
stripped on 70mm lilm. In the center, Lewis begins check of racks of pre<br />
amplifiers and power amplifiers, and, right, examines the audio moiutor<br />
28<br />
The MODEBN THEATRE SECTION
; optical soiffll I<br />
soIltanJ<br />
^ to prei<br />
"'9 to 1,51<br />
*<br />
'« comenii<br />
'a* WES<br />
'^ -'<br />
5til a plji<br />
'^«M. ftr<br />
Stop Expensive Mistakes! Control Your <strong>Boxoffice</strong><br />
with<br />
EPRAD1S ALL NEW<br />
f^^CT<br />
- iTe-iis, On<br />
GAR-CHEK<br />
U.S. Patent 3,018,470<br />
»19(l!t<br />
ndtat<br />
is Ions attenta<br />
...f/»e Oniy <strong>Boxoffice</strong> Control System that "forces"<br />
patrons to cooperate with the owner in<br />
maintaining accurate and complete <strong>Boxoffice</strong> control<br />
iiinoito<br />
Now you can really "know the score" about<br />
your boxoffice operations. Know you are<br />
getting the full amount of cash on each<br />
admission.<br />
Eprad's new CAR-CHEK System starts a<br />
new era of closer control of admissions for<br />
Drive-In Theatre owners. More effective by<br />
far than any other method or device ever<br />
available to the industry. Simple, proven, dependable. Needed everywhere<br />
.today-especialiy with cash shortages up 30% as reported by a well-known<br />
checking organization.<br />
j<br />
This is another forward move by Eprad to bring you advanced equipment for<br />
I<br />
;more profitable Drive-ln Theatre operation. Leaders in engineering, quality<br />
and performance for over 16 years.<br />
,<br />
Sold Internationally Thru Theatre Supply Dealers<br />
1214 Cherry St., Toledo, Ohio 43608 • Phone 243-8106 Area Code 419
. . . The<br />
Jl<br />
FAMOUS NAMES<br />
IN THEATRE<br />
EQUIPMENT!<br />
SCREEN<br />
anti-sfalic pearlescenf screen<br />
thaf excels for both 35mm and 70mm.<br />
USED FOR<br />
"CLEOPATRA"<br />
-Rivoli Theatre, N.Y.C.<br />
.d"THE CARDINAL"<br />
-DeMille Theatre, N.Y.C.<br />
THE FINEST IN<br />
DRIVE-IN SCREEN PAINT!<br />
"SUPER-WHITET'HIDENSITY"<br />
... the old stand-by! / ... for stipple effect<br />
Better than ever. / witfi lomb's wool roller.<br />
"ViNYLKOTE".i.;r.',;j:'::,r.':<br />
TECHNIKOTE CORP.<br />
63 SEABRING ST. • BROOKLYN 31,N.Y.<br />
Drive-In Theatre Owners<br />
Anywhere in<br />
the World:<br />
Our firm still installs the finest<br />
drive-in theatre screens in the<br />
business.<br />
Installations coast to coast and<br />
overseas.<br />
Our engineering staff is available<br />
for the design, supervision, and<br />
construction of drive-in theatres.<br />
Huge Advertising Push by Canada Dry in 1964<br />
\<br />
The largest, advertising effort in its history<br />
is being mounted by the Canada Dry<br />
Corp. in 1964 to step up public awareness<br />
of its full line of carbonated beverages. Roy<br />
W. Moore jr., Canada Dry president, said<br />
that the outstanding element in the year's<br />
prjmotion program is a series of 42 fullcolor,<br />
full-page advertisements in Life<br />
magazine, starting with the March 13 issue<br />
ard extending through every consecutive<br />
issue to the end of 1964. Moore noted that<br />
•i.h:s will make Canada Dry the first beverage<br />
company to wage a program of such<br />
d mansion in a single-print medium."<br />
Wh'le the chief component in this year's<br />
program, the Life campaign constitutes<br />
AQQ IT UP<br />
•<br />
only one part of the total effort to extern'<br />
and intensify consumers' recognition o<br />
the brand. Throughout the U.S. marke<br />
served by the 200-plus company divisioi<br />
and licensed bottlers' plants, Canada Dr;<br />
will wage large-scale regional and local<br />
market ad-promotion programs via th<br />
respective areas' TV and radio statiorii<br />
princ pal newspapers and outdoor medial<br />
Copy for each medium is being adapted ti<br />
make use of the key copy and art element<br />
of the Life series, thereby enlarging tb<br />
broad national scope of the ads themselves<br />
and giving them, in effect, a "second life<br />
and a local reinforcing emphasis anf<br />
impact.<br />
• • fo^ XoXvA. sound quality with<br />
economy P, 5. '^ hard to equal !<br />
PROJECTED SOUND. INC.<br />
PLAINFIELD, INDIANA<br />
Y<br />
Financing available for leasing<br />
or conditional sales of construction<br />
and equipment.<br />
Sincerely yours<br />
New Business Built on a<br />
ew Industry<br />
Thrives<br />
In 1949 it was jxist<br />
an idea. In 1964 it's<br />
a full-scale business.<br />
In 1949 40 tape recorders<br />
spread across<br />
an apartment floor.<br />
In 1964 drive-in theatres<br />
maintain their<br />
own equipment and<br />
happily rely on professional<br />
tape service<br />
from Drive-In Theatre<br />
Recording Service<br />
of Kansas City.<br />
Martin Stone<br />
It all began when<br />
Martin Stone took a close loolc at the new<br />
ooom in the movie industry, drive-in theatres.<br />
Deciding that enterprises which<br />
'serviced this new industry would be needed,<br />
ine entered the tape recording field.<br />
BEGAN WITH 25 ACCOUNTS<br />
At first in his studios at 221 W. 18th St.,<br />
;ach tape was laboriously recorded indit'idually.<br />
With 25 accounts the first year<br />
md double that number the second, it became<br />
apparent a speedier method of proluction<br />
was necessary. And so, a trip to<br />
i;hicago and the Pentron Coitj. culminated<br />
Ji the ordering of new equipment which<br />
would speed up production by allowing<br />
aiulti-dubbing. A new business built upon<br />
i new industry made a place for itself.<br />
MULTI-METHOD<br />
DUBBING<br />
From self-announcing to professional anlouncers,<br />
from individually prepared tapes<br />
;o the faster multi-method of dubbing,<br />
from providing tape recorders as incentive<br />
:o prospective theatre operators to condancing<br />
the industry each theatre should<br />
3wn its own, the tape business gi-ew.<br />
And today, while tapes from Drive-In<br />
rheatre Recording Service are prepared<br />
inder rigid standards of quality control,<br />
each tape is nevertheless given the individual<br />
touch which makes it just right for<br />
ihe theatre using it.<br />
General Manager Victor Kearns anaounces<br />
that once again Pepsi tapes will<br />
38 available through Drive-In Theatre Re-<br />
'Jording Seiwice. Theatres should contact<br />
;heir local Pepsi bottler for service. In ad-<br />
Sition, tapes will be prepared as usual for<br />
individual drive-in theatres and circuits<br />
IS ordered.<br />
Hershey Host to Thousands<br />
A total of 399,944 persons visited the<br />
Sershey Chocolate Corp. facilities during<br />
1963. While 56 short of an even 400,000,<br />
;his was the largest number of people ever<br />
.0 take the plant tour and view the educaaonal<br />
displays in the visitors' reception<br />
center, according to S. P. Hinkle, chairnan<br />
of the board and president of the<br />
;ompany. In 1962, 362,254 persons visited<br />
'he plant.<br />
The greatest visiting is done in the<br />
summer months, with August the leader,<br />
during Pennsylvania Dutch Days at Hershey<br />
Park 9,215 persons took the plant tour<br />
n a single day.<br />
FLAMELESS<br />
ELECTRIC COMFORT HEAT!<br />
Electromode<br />
Drive-In owners across the country are extending<br />
their season and boosting profits by keeping<br />
their patrons completely comfortable with these<br />
remarkable flameless all-electric ELECTRO-<br />
MODE in-car heaters.<br />
Designed especially to meet every requirement<br />
for an ideal drive-in-heater— by the<br />
world's largest exclusive producer of electric<br />
heaters. Secret of perfection is Electromode's<br />
exclusive Cast-Aluminum Heating Element. All<br />
heating wires are embedded deep inside a finned<br />
aluminum casting, providing positive safety,<br />
long-life and highest efficiency.<br />
Feat is instant, no warm up delay, no flames,<br />
fumes or odors. Windshield doesn't steam up.<br />
DON'T DELAY. Fill in the convenient<br />
coupon below for complete information. These<br />
world's finest comfort heaters are a sure bet to<br />
attract more customers to your drive-in.<br />
)Electroinode<br />
SAFEST, MOST CONVENIENT<br />
DRIVE-IN<br />
HEATER<br />
• Exclusive Electromode Cast-Aluminum<br />
Heating Element. 100% safe around<br />
children.<br />
• Noiseless operation. Quiet, fan-circulated<br />
electric comfort heat.<br />
• Compact, lightweight. Equipped with heatresistant<br />
handle and extra long extension.<br />
• Extra sturdy construction, built to stand<br />
rough treatment.<br />
• Modern design, in scratch-resistant silvergrey<br />
finish.<br />
Front and rear views<br />
of the heater. Sits on<br />
any flat surface,<br />
dashboard, floor, etc.<br />
No additional<br />
equipment needed.<br />
Installs quickly and<br />
simply on your<br />
present speaker post.<br />
Dept. B-24, Division Friden, Inc.<br />
ROCHESTER, N. Y. 14603<br />
Send complete mformation on Electromode's<br />
n In-Car Heaters Q Other heaters for projection rooms, ticket stands, etc.<br />
Name<br />
Address.<br />
City -Zone- State..<br />
JOXOFFICE :: February 10, 1964 31
. . that<br />
.<br />
.<br />
.<br />
,'<br />
Custodial Self-Inspection' Checklist<br />
Available to Theatre Maintenance Men<br />
Because of wide-spread demand the<br />
"Daily Sanitary Maintenance Self-Inspection<br />
Checklist" booklet has been reissued<br />
and is now available to cleaning maintenance<br />
executives and personnel through<br />
members of the National Samtary Supply<br />
Ass'n. The checklist gives custodians a<br />
systematic approach to their work and<br />
helps increase their individual efficiency.<br />
As each task is completed it is checked off<br />
the list so that no chore is neglected nor<br />
any job duplicated.<br />
COVERS SEVEN WORK AREAS<br />
The "checklist" booklet covers sevens<br />
main working areas: washrooms, offices,<br />
corridors, stairs and stairways, entrances<br />
and walks, special areas and the supply<br />
room. These areas are further divided into<br />
128 cleaning jobs. By glancing at the list,<br />
the custodian immediately knows whether<br />
a particular task has been finished. Also<br />
included is a personal evaluation column<br />
for the custodian himself.<br />
In addition the booklet contains a supervisor's<br />
report chart which indicates how<br />
well the work was done . . . excellent, O.K.<br />
or poor. The report chart provides the<br />
custodian and the supervisor with an easy<br />
means of communication. It gives the custodian<br />
a constant appraisal of his work so<br />
that he knows from day to day the acceptability<br />
of his i>erformance. He Is encouraged<br />
to improve his work because<br />
graded standards are established and an<br />
element of competition Is introduced.<br />
The Self-Inspection Checklist contains<br />
basic cleaning "Tips for Custodians" and<br />
an inventory checklist to remind management<br />
of materials and equipment requirements.<br />
A Sample of the Helpful<br />
Information Given Follows:<br />
Mopping—Two mops help speed the work.<br />
Use one mop for applying and picking up<br />
cleaning solution. Use the other mop for<br />
thorough rinsing. Keep rinse mop clean.<br />
Change your cleaning solution often.<br />
Always—follow exactly the instructions<br />
on the label of the products you use. Use<br />
the right product in exactly the right way<br />
for ease and efficiency.<br />
Know—the difference between the surfaces<br />
you clean. For example, don't use<br />
solvents on soft floors such as asphalt tile,<br />
rubber tile and linolevun.<br />
Plan—your work and have the proper<br />
supplies equipment ready for each job.<br />
The exverienced, professional custodian<br />
doesn't work harder! He just works<br />
smarter!<br />
THIS CHECK LIST WILL HELP YOU:<br />
1. Check off things as you take care of<br />
them.<br />
2. Know if you missed anything (just'<br />
glance at your checklist)<br />
3. See how well you're doing (by looking<br />
at the daily inspection marks)<br />
4. Keep track of how your work improves.<br />
5. Know what supplies are needed (just,<br />
glance at your check-off guide )<br />
6. Be reminded that your work is important<br />
. many people depend on<br />
you to help keep them healthy and comfortable.<br />
Coca-Cola in Merger<br />
With Duncan Foods Co.<br />
Boards of directors of The Coca-Cola Co.,<br />
and Duncan Foods Co. of Houston have ap-i<br />
proved in principle a proposal under which;<br />
Coca-Cola would acquire Duncan Foods<br />
through an exchange of stock. The an-,<br />
nouncement was made by J. Paul Austin,,<br />
president of Coca-Cola and Charles W.<br />
Duncan, jr., president of Duncan Foods.<br />
The proposal will be submitted for approval<br />
by stockholders of both companies in May.<br />
Austin stated that if the proposal was<br />
approved by both companies' stockholders,!<br />
Duncan Foods Co. would continue op)erating<br />
with its present management as an<br />
autonomous division of The Coca-Cola Co.<br />
u<br />
f0^<br />
jBiiess, 10<br />
4g m<br />
:;it<br />
for Si<br />
ijliietha:<br />
yariis<br />
*<br />
rtesa<br />
ijtisprett!<br />
;!«iinayt<br />
: applies,<br />
t iiid<br />
stati<br />
aintrimn<br />
liiisiicha<br />
liSnateau<br />
CLihjcnjo£t<br />
Arc Lamps and Rectifiers for Every Projector... for Every Theatre.. .The World's Finest<br />
HERE ARE THE FACTS<br />
SUPER CINEX ... The masterpiece<br />
of the most experienced projection lamp<br />
designer. No other lamp has even remotely<br />
approached its perfection from<br />
every point of view— mechanically, electricolly,<br />
optically, hydraulically or its fine<br />
oir-conditioned system. Its durability and<br />
stamina have been proved. More and more<br />
fine theatres and drive-ins ore re-equipping<br />
with Ashcraft Super Cinex daily due<br />
to their fine reputation for perfect screen<br />
light end service. Current range with 1 3.6<br />
mm carbon, 125-165 amperes.<br />
CORE-l/r£ ... the latest and most<br />
phenomenal producer of white light ol<br />
lowest possible operating cost in the family<br />
of Great Ashcraft Arc Lamps. Some ore<br />
burner and arc controls as the SUPER-<br />
CINEX. Some quality ond built-in reliobility.<br />
The lamp is optically designed to give<br />
greater white light distribution at less cost<br />
for carbons and electricity. There is none<br />
better-onywhere 75-110 omp.<br />
CINEX 35/70 SPECIAL<br />
The<br />
Great of the Ashcraft Arc Lamps is a modified<br />
Super Cinex. Like the Super Cinex no<br />
third element or relay lens is necessary<br />
regardless whether 35 mm or 70 mm film<br />
is being projected. Uses a 13.6 mn<br />
high intensity positive carbon at<br />
current ronges between 1 25 and<br />
140 amperes.<br />
RECTIFIER . . . THE SPECIAL CORE-<br />
LITE I 2 PHASE HIGH REACTANCE<br />
HcQTiFtER<br />
, , . designed for the requirements<br />
of the Core-Lite lamp, this rectifier will<br />
give the best results. Low reactance 6 phase<br />
rectifiers should not be used. Certain motor generators,<br />
but not oil, are acceptable. The special<br />
Core-Lite 3/ 121 2 rectifier will give you long,<br />
excellent service with an absolute minimum of<br />
expense. Other Ashcraft rectifiers available for<br />
every power need. The cost is no more than for<br />
inferior<br />
rectifiers.<br />
mi<br />
PO)<br />
'* IS<br />
lead)<br />
Mfi letji<br />
*itolilsl5<br />
*"l*fiijti<br />
»»%<br />
1 [In ,, I<br />
SOLD EVERYWHERE IN THE UNITED STATES BY LEADING RECOGNIZED THEATRE SUPPLY DEALERS<br />
C.S. ASHCRAFT MFG. CO., INC. • 36-32 38th STREET- LONG ISLAND CITY 1, N.Y.<br />
32 The MODERN THEATRE SECTION<br />
'"l! till<br />
;,«'«eli(<br />
«W.I lii,
,<br />
)<br />
;<br />
«"UHELf^<br />
'SlriBi.<br />
Wef5«f<br />
LotEbostiiiiteil<br />
mtoaloiideiii:<br />
Vire DnicaiiB)<br />
tiM.Ts<br />
iblJ.Paiiliis<br />
Ten Areas in Which to Work to<br />
Offset Higher Cost of Doing Business<br />
w<br />
HEN YOU REVIEW cost areas in<br />
your business, look for items that caji be<br />
cut without weakening your operations.<br />
How do you tell if an item is costing more<br />
than it should?<br />
One yardstick is your own records. For<br />
example, do they show that you are spending<br />
more for sales clerks in relation to<br />
sales volume than you spent a year ago?<br />
Another yardstick is: What do similar<br />
firms spend? Ratios for your line of business<br />
can be helpful here.<br />
• PURCHASING EXPENSE<br />
A big portion of the money you pay out<br />
each month goes for merchandise—items<br />
you buy for resale. Even though the price<br />
you pay is pretty well set by the quality of<br />
goods, you may be paying out more than is<br />
necessary.<br />
On supplies, such as bags, wrapping<br />
paper, and stationery, four steps may be<br />
helpful in trimming excessive costs. Tliey<br />
are: List such supplies with their use. Can<br />
you eliminate any? Can you combine some<br />
Copies of this Small Marketers' Aid No. 91 are available<br />
free from field offices and Washington headquarters<br />
of the Small Business Administration.<br />
It was developed from industry sources by the editorial<br />
staff, Management Publications Division, Smol<br />
Business Administration, Washington, D. C.<br />
items? Are you buying the items from the<br />
most economical source?<br />
• SHRINKAGE ERODES PROFITS<br />
A 25-pound cheese will lose weight during<br />
the time it takes to sell it in quarterpound,<br />
half-pound, and pound pieces. The<br />
grocer expects this natural shrinkage and<br />
allows for it in his sale price.<br />
But what about the kinds of shrinkage<br />
that are not a part of the goods? What<br />
about shrinkage caused by shoplifting or<br />
employe pilfering? What about breakage<br />
and damage while the goods are in your<br />
store?<br />
Four steps can be helpful in reducing<br />
shrinkage:<br />
( 1 Find out what makes up your<br />
shrinkage<br />
(2) Get an idea of how big your shrinkage<br />
is;<br />
(3) List the things you can do to reduce<br />
shrinkage; and<br />
(4) Set up a system to assure that your<br />
employes are fighting shrinkage as a<br />
part of their daily work.<br />
• PEOPLE IN BATTLE DRESS?<br />
Are your people in battle dress—capable<br />
and always ready to do an efficient job?<br />
Or is there slack, such as turnover?<br />
If high turnover of personnel is a costly<br />
item in your firm, why do sales clerks come<br />
and go? Sometimes they leave quickly because<br />
the small marketer is hard-to-getalong-with.<br />
More often, though, personnel turnover<br />
is high for other reasons—inadequate<br />
training, better hours and pay in other<br />
firms, or in the case of women, problems<br />
at home. The first step in reducing high<br />
personnel turnover is to find out why it<br />
high.<br />
is<br />
Another personnel problem that can eat<br />
into your profits is excessive overtime. Review<br />
your situation. Can you save by adjusting<br />
the regular hours of work of present<br />
employes? Would it be cheaper to hire<br />
more part-time or additional full-time<br />
people?<br />
;<br />
Supervisors may be costing more than<br />
they should. Re-evaluate each supervisory<br />
job against these questions: Why do you<br />
have this job? Are there supervisory jobs<br />
that can be combined? Are all supervisors<br />
doing what you expect them to do?<br />
• TOO MUCH CAUTION?<br />
You have to hedge against risks, but is<br />
your coverage of risks draining away dollars<br />
that could be used to help produce income<br />
for your firm? f-,- ^,<br />
For instance, you may be spending too »^'<br />
much for insurance because your coverage<br />
has become unbalanced over the years. For<br />
example, your plate glass window may be<br />
moreFUN<br />
FOR THE MONEY!<br />
Continued on page 38<br />
MIRACLE<br />
POWDER RIDES<br />
Before you invest in any miniature train, consider the many advantages of<br />
Miracle CIRCUS TRAIN. Here's one tram that needs no tracks! The IVliracle CIRCUS<br />
TRAIN is ready to roll anytime and anywhere. When you don't need it, loan it out<br />
for extra revenue. Rubber tires and shock absorbers assure a safe, comfortable ride.<br />
Train holds 16 adults or up to 40 children. Chugs along at a safe speed, powered<br />
by an International Cub Tractor. Engine and cars are fabricated of reinforced fiber<br />
glass in attractive permanent colors. Heavy gauge steel framework. Don't tie down<br />
your train investment to a set of tracks! Mail coupon today for full information and<br />
low price on the Miracle CIRCUS TRAIN!<br />
MIRACLE EQUIPMENT COMPANY Box 275-P Grinnell, Iowa<br />
Iliad Cowf)oii<br />
Miracle CAROUSEL^he perfect merrygo-round<br />
for any playground! Only 15'<br />
in diameter. Available with 8, 12, or 16<br />
colorful fiber glass ponies.<br />
Miracle STAR-GAZER<br />
—Just the right size<br />
ferris wheel for<br />
children! 16' high<br />
with six safety-lock<br />
seats. Positive brake<br />
system. Driving<br />
mechanism safety<br />
located in hub of<br />
wheel.<br />
i<br />
MIRACLE EQUIPMENT COMPANY<br />
Box 275-P<br />
Iowa<br />
Grinnell,<br />
Please send currei current literature and lov/ prices on the<br />
Miracle Power Rides<br />
BOXOFFICE :: February 10, 1964 33
.<br />
"She's okay for sound. But we X-L's are<br />
the real bright boys of the Simplex family<br />
indoors, outdoors or anywhere else!"<br />
m<br />
n be picked up at alrno^<br />
Simplex In-A-Car speakers and Simplex<br />
X-L projectors are the two foremost<br />
pieces of equipment of their kind on the<br />
market today. The overwhelming choice<br />
of exhibitors from coast to coast. And<br />
though Simplex equipment is established,<br />
trusted and widely used... it is never outdated<br />
because Simplex products are always<br />
being improved to incorporate<br />
many new and exclusive engineering<br />
advances.<br />
The Simplex In-A-Car speaker, for<br />
example, is a truly remarkable value.<br />
Priced to compete with the lowest cost<br />
units... yet it has such features as a floating<br />
speaker unit to reduce shock anc<br />
minimize magnet shifting; a weather<br />
proof Alnico V 1.47 ounce aluminurr<br />
voice coil 4" speaker; non-corroding con<br />
tact connections made of silver; and ii<br />
designed and built to be tough, tamperproof,<br />
and weather-proof with a rugged<br />
die-cast aluminum body and long-lastinf<br />
baked enamel finish.<br />
Today's new Simplex X-L projector is<br />
the result of four decades of precise en-
^..rCOlKO''<br />
iW"""'-<br />
jgineering and manufacturing craftsman-<br />
:ship by the world's leading producer of<br />
professional motion picture projectors.<br />
Constantly being refined to meet every<br />
new technique in motion picture presentation,<br />
the X-L mechanism provides the<br />
theatre owner, the projectionist and the<br />
patron with thrilling brilliancy,- hairline<br />
definition, unfailing steadiness, absolute<br />
dependability and lower maintenance<br />
costs.<br />
Other fine Simplex products are also<br />
widely used throughout the motion picture<br />
industry. These include Simplex X-L<br />
Transistor Sound Systems—optical and<br />
magnetic, Simplex Deluxe and Heavy<br />
Duty Projector Pedestals, Simplex X-L<br />
and standard magazines and Simplex X-L<br />
Drive-in Sound Systems.<br />
Whether you're equipping a new theatre<br />
or re-equipping an existing theatre...<br />
whether it's indoors, outdoors or anywhere<br />
else... call your National man and<br />
get all the facts about why Simplex<br />
equipment is your best investment.<br />
Branches Coast-to-Coast Atlanta • Baltimore • boston<br />
BUFFALO • CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND<br />
DALLAS • DENVER • DETROIT • INDIANAPOLIS • KANSAS CITY<br />
LOS ANGELES • MEMPHIS • MILWAUKEE • MINNEAPOLIS • NEW<br />
ORLEANS . NEW YORK • OKLAHOMA CITY • PHILADELPHIA<br />
PITTSBURG • ST. LOUIS • SAN FRANCISCO<br />
^i^lMational<br />
\^/<br />
THEATPE SUPPLY COMPANY<br />
HOME OFFICE. 50 PROSPECT AVE.. TARRYTOWN. N.Y.
!<br />
-<br />
All-Transistorized<br />
Amplification<br />
...* •<br />
System Available<br />
From Ballantyne<br />
Dallantyne Instruments & Electronics.<br />
Inc.. division of ABC Vending<br />
Coi-p., has announced a new. all-transistorized<br />
amplification system, with greatly improved<br />
sound quality and flexibility. While<br />
the transistorizing offers many features.<br />
company officials said that the improvement<br />
in sound quality is most outstanding<br />
and described the sound as true hi-fidelity<br />
with great clarity and presence.<br />
The compact amplification system is<br />
manufactured in three units, each of which<br />
measures only 7 '2 inches deep by 10 inches<br />
wide by 26 '< inches high. The system<br />
eliminates all photo cells, vacuum tubes<br />
and relays. Because of the use of transistor<br />
components there is no problem of heat<br />
dissipation. Another feature is enormously<br />
improved reliability, because the transistors<br />
used in the Ballantyne amplifier are designed<br />
to operate well within power requirements,<br />
with a strong safety factor.<br />
FINEST SPEAKERS IN AMERICA<br />
I THE BIG DIFFERENCE -QUALITY & ECONOMY ^<br />
The complete BaHaniyne transistor amplification system.<br />
Each cabinet Is only 26 '4 Inches tall, T/2<br />
Inches deep and 10 inches wide.<br />
A thorough program of installation testing<br />
began early last summer in theatres<br />
which include those in shopping centers at<br />
Poughkeepsie, N.Y., Johnstown, Pa. and<br />
Youngstown, Ohio.<br />
Ch'cuitry is very flexible. All switching<br />
is done electronically merely by pushing a<br />
button. Electronic switching permits<br />
"UNIVERSAL'<br />
4"<br />
SPEAKERS<br />
INDIVIDUALIZED<br />
THEATRE<br />
NAME<br />
CAST ON<br />
SPEAKER<br />
OUTSTANDING<br />
VALUE<br />
'RANGER"<br />
4"<br />
JUNCTION BOX<br />
MADE OF RUGGED<br />
CAST ALUMINUM<br />
Availobic with downlights.<br />
Custom<br />
transformers.<br />
Mounts on I'a" or 2" pipe.<br />
Designed for our new<br />
spcokcr boskets.<br />
ALL<br />
SPEAKER<br />
UNITS<br />
COMPLETELY<br />
WEATHER-<br />
PROOFED.<br />
TWO SEASON<br />
WARRANTY<br />
ALL<br />
SPEAKER<br />
QJUiJULSLSUlJLSLSLSLSLSLSULSLajLSJUUi^^<br />
OUTDOOR SPEAKERS FOR EVERY REQUIREMENT<br />
UNITS<br />
"METEOR"<br />
4"<br />
Available with<br />
speaker<br />
baskets<br />
SPECIAL<br />
Prices<br />
DISCOUNT<br />
on<br />
-BUMPER SIGNS<br />
Order Before April 1st<br />
and SAVE!<br />
SEND FOR FREE<br />
LITERATURE NOW<br />
ACE- HI<br />
DISPLAYS, INC.<br />
21 Front N.W.<br />
Grand Rapids 2, Michigan<br />
n^lltG UARANTEED<br />
DRIVE-IN<br />
SPEAKER<br />
^^^ RECONING and REPAIRS<br />
fREl' Send us two 3 or 4 in spcokcrs Wc will<br />
"CONCESSION BUILDING<br />
'STANDEE SPEAKER '<br />
TWO WAY POST SPEAKER"<br />
SPEAKER"<br />
PATIO<br />
SERVES TWO CARS<br />
PLAYGROUNDS<br />
CONCESSION STAND<br />
TRUCK AREAS<br />
HOLDOUT AREAS<br />
MANAGER'S OFFICE<br />
BACK RAMPS<br />
PROJECTION BOOTH<br />
We offer a complete line of NEW end REPLACEMENT items. Write or wire us.<br />
DRIVE-IN THEATRE MANUFACTURING CO.<br />
P. 0. Box 247 HAmilton 2-S400 Edwordsville, Konsos<br />
rcconc them FREE Once you try us, wc feel,<br />
you will olways send us your spcokers.<br />
SERVICE AND PARTS GUARANTEED<br />
Each Speaker<br />
All Spcakc n-botcd<br />
Efficient<br />
Scrviee<br />
end toi full tacts<br />
NATIONAL SPEAKER RECONING CO.<br />
1111 - ITHi $». — D«Br«f, I, Colo.<br />
36 The MODERN THEATRE SECTION 1<br />
'Jl^CE
I<br />
I<br />
'<br />
For<br />
'<br />
Will<br />
'<br />
'<br />
See<br />
—<br />
fehanging from six track to four track to<br />
jptical, and from 70 to 35mm film. By<br />
merely observing indicator lights and using<br />
the proper button, the operator is able to<br />
change from left to right projector, and to<br />
non-synchronization in order to use either<br />
music or microphone from any position<br />
!eft, right or center of the projector<br />
installation.<br />
Ballantyne says the new amplifier has a<br />
channel balance control for each channel.<br />
^<br />
-N 4'<br />
The Ballantyne PS-2, a complete line-amplifier on a<br />
plug-in chassis. Matchbook cover shows relative size.<br />
he Ballantyne PS-1 , a complete magnetic pre-amp<br />
nit. Channel balance controls are placed between<br />
re-amps and line-amps to avoid frequency<br />
iscrimination.<br />
To prevent frequency discrimination, the<br />
balance controls are placed between the<br />
pre-amps and the line amplifiers, instead of<br />
immediately after the magnetic heads.<br />
All major components are plug-in type,<br />
so that any change in equipment can be<br />
made immediately by the operator. Ballantyne<br />
recommends that both the pre-amplification<br />
and the power amplification be<br />
used in all indoor theatres, although the<br />
new system is compatible with all brands<br />
of projectors and sound systems. The company<br />
further recommends that in drive-in<br />
theatres the well-known Ballantyne conventional<br />
power amp be used.<br />
POSTER CASES outdoor theatres<br />
MARQUEES and<br />
SIGNS<br />
FOR INDOOR & OUTDOOR THEATRES<br />
PREFABRICATED PORCELAIN<br />
ENAMELED FRONTS<br />
" PREFABRICATED BOX-OFFICES<br />
For Indoor & Outdoor Theatres<br />
CHANGEABLE MARQUEE<br />
I CTTCDC<br />
PLASTIC OR<br />
LCIIClVd<br />
ALUMINUM<br />
new theatres send blueprints.<br />
' If you desire modernization of existing<br />
theatre send photo.<br />
furnish colored sketches, specifications<br />
and price at no obligation on your part.<br />
Cash or time payment plan.<br />
your nearest theatre supply dealer or<br />
write direct to:<br />
POBLOCKI AND SONS COMPANY<br />
SINCE 1920<br />
3238 West Pierce St., Milwoukee 15, Wis.<br />
DRIVE-IN THEATRE CAR COUNTER<br />
Note dials of TWO Veeder-Root counters.<br />
Eacli driveway past "Box-Office"<br />
COUNTED ON SEPARATE<br />
COUNTER<br />
Comes complete with cumulative counters,<br />
driveway treadles and ALL parts at $ 99.50<br />
With turn-bock to zero counters $114.50<br />
"One Woy" Counter (IN ONLY) $164.50<br />
(Single Lane Counter $79.50)<br />
K-HILL<br />
SIGNAL CO.<br />
UHRICHSVILLE, OHIO<br />
f<br />
HEYER-SHULTZ<br />
UNBREAKABLE<br />
METAL<br />
REFLECTORS<br />
• MAXIMUM SCREEN ILLUMINATION<br />
• GUARANTEED 5 YEARS!<br />
Write for literature or see your<br />
Theatre Supply Dealer.<br />
•ggUjgggg^
d<br />
determine<br />
1 1 1 They<br />
1 3 ) They<br />
( 4 1 They<br />
, .<br />
burns<br />
,<br />
'<br />
II<br />
is<br />
'<br />
OFFSEHING HIGHER COSTS<br />
Continued from page 33<br />
insured in three policies along with some<br />
other items. You might ehminate such<br />
dupUcation by canceUng tlie llirce policies<br />
and taking out one or two new ones which<br />
are tailored to fit present conditions.<br />
Three things can be helpful in reviewing<br />
your insurance<br />
i<br />
: what<br />
you need to insure against, t2i evaluate<br />
your present in.surancc policies—are they<br />
covering more than you need? and i3i can<br />
you make combinations that will give you<br />
what you need for less dollars than you are<br />
now paying?<br />
• COSTLY MONEY?<br />
Arc you paying more than you should for<br />
money you borrow for business purposes?<br />
One way to find out is by reviewing your<br />
records.<br />
Look at several past years. How much<br />
borrowed money did you use? What interest<br />
rate did you pay? How often did you<br />
negotiate a loan?<br />
Your Answers to These Questions Are Important<br />
The 15 Questions po.sed here should help you to determine which areas in your<br />
firm offrr the most profitable opportunity for reduction in order to help offset yomhigher<br />
cost of doing business.<br />
Yes No<br />
1. Are you paying too much for the merchandise you buy?<br />
2. Are you paying too much for supplies, such as bags and wrapping<br />
paper?<br />
3. Is stock shrinkage, such as damage, theft, and so on, eating into<br />
your profits?<br />
4. Is your personnel turnover high?<br />
5. Ai-e some of your people working excessive amounts of overtime?<br />
6. Do you have supervisors you could do without?<br />
7. Is your insurance coverage unbalanced? iPor example, are you<br />
covering the same item several times when once would do the job?i<br />
8. Is borrowed money costing you more than it should?<br />
9. Is your inventory bigger than necessary for your current sales<br />
volume?<br />
10. Have you reviewed how much it costs to carry such excessive<br />
inventory ?<br />
Have you reviewed your tax situation to see if you are paying any<br />
taxes which do not now apply to your firm?<br />
Are you wasting sales efforts on unprofitable customers?<br />
Are you wasting sales efforts on unprofitable lines?<br />
Are overhead items, such as heat, light, and rent, costing more<br />
than they should?<br />
15. Are your communications unnecessarily expensive? (For example,<br />
do you call long-distance when an air mail letter could do the job?i<br />
Could you have saved on the cost o<br />
money by borrowing a larger amount les<br />
often? Would other sources have beei<br />
cheaper?<br />
Now look at your money needs for th<br />
next six to 12 months. Study them witl<br />
the goal of building more flexibility int<br />
your borrowing arrangements. Sometime<br />
being able to negotiate well in advance o'<br />
your needs can mean cheaper borrowei<br />
money.<br />
• SNOW TIRES IN JULY<br />
Many service station operators carry onl;<br />
a minimum stock of tires. Most of thes<br />
.small businessmen don't stock snow tires ii<br />
the hot summer months. No one want<br />
snow tires until autumn.<br />
|<br />
Like other successful small marketers<br />
these men ti-y to do four things with theii<br />
inventory:<br />
try to carry items that tun;<br />
over fast;<br />
i2i<br />
j<br />
They try to keep their stocks low-^<br />
yet big enough to meet customers/<br />
demands; ><br />
add new items with profit pos<br />
sibilities; and<br />
]<br />
drop slow moving items as soorj<br />
as they can.<br />
|<br />
Of course, such control—to keep stockil<br />
balanced and prevent sales losses froni<br />
stock-outs—is not easy. Yet adequate con-l<br />
trol can mean the difference between be-'<br />
coming a thriving "pipeline" that move;<br />
goods, and a "museum" with dusty item."*<br />
on its shelves.<br />
Carrying excessive stock costs yoi<br />
money that you might well use to help pro-j<br />
duce additional income—for example, ad-(<br />
vertising.<br />
If you don't already know what it costs<br />
you to carry inventory, plan to find out'<br />
Over a year's time, savings in this area<br />
might mean a substantial addition to youi,<br />
gross profit.<br />
.;.! (ari(<br />
itJuce VI<br />
lb list<br />
n no sligi<br />
i«lis are i<br />
yi ik<br />
ft HUi<br />
imeill; k<br />
npk'u-<br />
kitsd I<br />
littCc<br />
sit ks<br />
^1 01 be 01<br />
nKils. h<br />
ijlatatU<br />
Hi<br />
ki Uii<br />
mm<br />
niiiiic<br />
IIB-Cel<br />
m\<br />
Sroms<br />
gooo<br />
YOUR<br />
Jli9^^<br />
»"*ji;,, theJ|50<br />
'84<br />
COMPLETELY<br />
AS-<br />
SEMBLED (Wctt of<br />
kAiis. Add $12)<br />
WRITE TODAY TO DEPT. MT<br />
COUNTY SPECIALTIES<br />
P. 0. Boi 968 Grand Ccntrol Stati(<br />
New York 17, N. Y.<br />
T8AC<br />
Oot<br />
.--IE.<br />
c.<br />
Mo<br />
38 Tho MODERN THEATRE SECTION
:<br />
j<br />
t<br />
Out<br />
j<br />
mk<br />
'<br />
—<br />
• PAYING CAESAR UNNECESSARILY<br />
The government wants you to pay only<br />
I<br />
i<br />
LITTLE "JUNIOR SPECIAL"<br />
Cute — Rugged<br />
914 Cloflin, Manhottan, Kans. — PR 8-5480<br />
cliasing Dollar.<br />
• .Shrinkage<br />
[the taxes owed by your firm. It does not SMA 57— Boost Profits by Cutting Markdowns.<br />
want you to pay less than you owe nor<br />
Stock Shortage Control Manual. National<br />
does it want you to pay more than your<br />
Retail Merchants Ass'n, 100 W. 31st St., New<br />
correct tax bill.<br />
York 1, N.Y. Members $3.50; non-members $7.<br />
You will want to review your tax bills • Personnel<br />
(including various retail licenses) for all SMA 75— Managing Women Employes<br />
*"*8»erbon [levels—local, state, and federal—to make Small Business.<br />
sure that you are paying the right amount SBB 23— Training Retail Sales People.<br />
in<br />
[for your firm.<br />
• Insurance<br />
You may want to ask the outside advisor<br />
MA 130— Business Life Insurance.<br />
MRS 72— Insurance Management in Small<br />
Continued on following page Firms.<br />
K't stock snow fes<br />
Kiiss. So (<br />
• Costly Money<br />
MA 128—Getting Results From Your Budget.<br />
SBMS 15— ••; Handbook of Small Business<br />
iM ml I<br />
ImrUiiiigsiitlil<br />
Finance. 30 cents.<br />
Business Operating Data<br />
• Taxes<br />
SMA 68—Depreciation Costs—Don't Over-<br />
[Available From the SBA<br />
any itoDs tbai t<br />
Tlie information in the publications listed bellow<br />
may be useful as you examine ways and make<br />
(plans to reduce your higher cost of doing busifness.<br />
This list is necessarily brief and selective, FOR YOUR DRIVE-INt<br />
However, no slight is intended toward authors<br />
whose works are not mentioned.<br />
The Small Marketers Aids (SMAl, Management<br />
Aids (M.\>, Small Business Bulletins—<br />
name currently being changed to Small Business<br />
llitiliographies— (SBB), and Management Research<br />
Summaries (MRS) are free, on request,<br />
PER INTERMISSIONwith<br />
from the Small Business Administration, Washington<br />
25, D.C., or from any SBA field office.<br />
The Small Business Management booklets<br />
VITTLE VENDOR<br />
iSBMS) can be ordered from the Superintendent<br />
iif Documents. Washington 2.5, D.C. The price is<br />
self-service equipment<br />
after each booklet.<br />
listed<br />
• Ratios<br />
At intermission, time is money!<br />
Ratio Analysis for Small Business.<br />
The more people you can<br />
SBMS-20, 2d ed. 25 cents.<br />
SBB 8— Operating (ists and Ratios— Retail. move through refreshment lines<br />
• Purchasing<br />
the more your<br />
MA 123— Getting the Most From Your Pur-<br />
With VITTLE<br />
profit .<br />
VENDOR<br />
. .<br />
self-service hot-food dispensin<br />
lines you can give your<br />
SCREEN<br />
customers a greater variety,<br />
PAINT<br />
instant food service AND<br />
ULTRA WHITE<br />
Stays white permanently.<br />
BY SERVING MORE, make those<br />
greater profits.<br />
Outwears ordi-<br />
nary flat paints. Glare<br />
CHAINS<br />
Your choice of<br />
free. Dirt, weather resistant.<br />
overhead warmers,<br />
Brush, roll or<br />
i..,MONlI spray. Freight paid on<br />
drop-in counter and<br />
16 gals, or more.<br />
YOU!<br />
free-standing units<br />
w/ith moist or dry<br />
|i inferior and exterior flats ond enamels for wood,<br />
masonry, metol<br />
heat, all in stainless<br />
NEW DESIGN ALL STEEL<br />
steel, all National<br />
Sanitation Foundation<br />
and UL approved.<br />
SCREEN<br />
TOWERS<br />
Write today for free<br />
Individually engineered to<br />
meet your<br />
Vittle Vendor<br />
needs. catalog<br />
Built to<br />
last. Reduces fire, hazard and price list, and the<br />
insurance. Towers, facing<br />
full line of Star Metal<br />
delivered, installed.<br />
WRITE OR CALL FOR ADDITIONAL INFORMATION Food Service Equipment.<br />
No obligation, of course.<br />
VittleVendoi*<br />
DEIBLER<br />
TRACKLESS TRAINS<br />
SELF-SERVICE HOT FOOD DISPENSING EQUIPMENT BY<br />
Soon — All New<br />
MORE SALES-MORE PROFITS<br />
look Them.<br />
SMA 87-Tax Dates for Small Marketers.<br />
MA 147— New Depreciation Guidelines-<br />
Realistic and Flexible.<br />
• Wasted Sales Efforts<br />
SMA 60—Sales Promolon Pointers for Sma'l<br />
Retailers.<br />
SMA 72— Direct Mail Advertsing for Small<br />
Retailers.<br />
SMA 7.3— Understanding Why They Buy.<br />
SMA 78—Are You Selling to Today's Customers?<br />
• Overhead<br />
SMA 64— Cost-Cutting Through Work<br />
Measurement.<br />
.M.\ 118—Keeping Overhead Costs in Line.<br />
• Communications<br />
MA 145—Why Not Use Everyone's Good<br />
Ideas?<br />
SBMS 7 Better Communications in Small<br />
Business. 25 cents.<br />
STAR METAL<br />
CORPORATION<br />
TRENTON AVE i ANN ST<br />
PHILADELPHIA 3.1. F* E N N A<br />
MEMBER<br />
OXOFFICE :: February 10. 1964<br />
39
'<br />
A.<br />
OFFSETTING HIGHER COSTS<br />
Continued from preceding page<br />
who helps you with tax reports to work<br />
with you<br />
• WASTING SALES EFFORTS?<br />
Some small marketers waste sales efforts<br />
on unprofitable customers and on unprofitable<br />
lines.<br />
Sometimes a profitable line gradually becomes<br />
unprofitable over a period of time.<br />
For this reason, you should re-examine<br />
lines periodically. Make sure that they are<br />
still as profitable as you think they are.<br />
In re-evaluating lines and customers: list<br />
why they are unprofitable, and determine<br />
what needs to be done. (In the case of a<br />
MATERIALS<br />
OUTDOORS<br />
INDOORS<br />
For informotion about these ond<br />
other chemical moinlenance matrriaU,<br />
write to The C. B. Dolge Company,<br />
Wfstporl. ConrKTlirul<br />
product, can you drop it? Or do you need<br />
it to satisfy certain highly profitable<br />
customers? ><br />
• IS BURDEN GETTING HEAVY?<br />
Overhead items, such as heat, light, rent.<br />
and so on. sometimes take more than their<br />
share of a firm's operating expenses.<br />
Sometimes called burden, such items often<br />
inch up gradually.<br />
For example, you start with a certain<br />
number of lights and a small average<br />
monthly electric bill. As time goes by, you<br />
add lights and equipment.<br />
Your electric bill goes up. This in itself<br />
is not necessarily bad. The question on all<br />
overhead items is: Has this item gotten out<br />
of line? Is it costing too much?<br />
And what about rent? If you pay a base<br />
MAINTENANCE<br />
SS WEED KILLER<br />
PREVENTS DESTRUCTIVE GROWTH<br />
Dolge SS Weed Killer destroys all plant<br />
Prevents destruction of black top surfaces,<br />
life.<br />
ramps, road shoulders;<br />
prevents<br />
rotting out of wooden fencing, rusting of<br />
speaker posts. Kills vegetation v/here<br />
mosquitoes breed.<br />
MALATHION<br />
,Nlg?T?^!i1<br />
Drive-in Theatres use this method to eliminate<br />
the annoyance of flies, mosquitoes<br />
and other flying insects. Many advertise<br />
this feature. Dolge Fogging Insecticide<br />
holds fog near ground long enough to get<br />
a good kill. Also covers adjacent areas.<br />
BRITEWAY<br />
sANfiS<br />
Briteway cleans, disinfects, deodorizes.<br />
Cuts labor costs by 50%. In the same<br />
operation, Briteway removes dirt, kills<br />
bacteria, banishes offensive odors ... A<br />
superior cleaner for counter tops, fixtures,<br />
walls, floors and throughout washrooms.<br />
ROUNDS DEODORANT BLOCKS<br />
Fragrant, laborless deodorant discs for<br />
urinals, bowls, garbage pails. Fragrance<br />
is locked in; no harsh "moth cake" odor.<br />
Packed in individual airtight wrappers<br />
eight to box which also contains easy'-toshape<br />
Holzit wire holder.<br />
WIND-AM<br />
AMMONIATED<br />
VV IINL^-ZAIVl WINDOW CLEANER<br />
Leaves no film on glass surfaces in concessions<br />
and ticket booths.<br />
'<br />
figure plus a percentage of sales, perhap<br />
your rent expense offers a way to help ofl<br />
set the higher cost of doing business.<br />
For instance, suppose that your leaj<br />
calls for you to pay $2,400 a year plus<br />
per cent of sales over $100,000. Suppof<br />
further that your sales have grown so th£<br />
you now pay $3,000 a year in addition t, i<br />
the base of $2,400. In this example, yo<br />
have nothing to lose by checking the pes<br />
.sibility of negotiating a downward adjust<br />
ment.<br />
• TRIMMING COMMUNICATIONS<br />
Do communications cost you more tha<br />
they should? In dealing with out-of-tow;<br />
suppliers and other business contacts, d<br />
you always use the most economical mear.<br />
of communicating?<br />
A letter, if written soon enough, cai<br />
often do the same job as a long-distand<br />
telephone call. Planning is the key.<br />
If you wait until the last minute, for ir<br />
stance, to reorder stock, you have to phon<br />
or send a telegram. But when you can re<br />
order early, you can use a letter—five c<br />
eight cents for communications instead C|<br />
-,<br />
a dollar or more.<br />
'<br />
In some cases, a phone call can take th<br />
place of a trip. In other instances, yo<br />
:^ii the<br />
may be able to combine out-of-town chore<br />
Dr<br />
so you can make several contacts on on. sdanew<br />
trip rather than paying for two or thre<br />
trips.<br />
Royal Crown Names PR<br />
Royal Crown Cola Co. has named Bell<br />
Stanton, Inc., New York City, to handle iti<br />
public relations program. According tj<br />
Bradford D. Ansley, Royal Crown i<br />
president and general sales manager,<br />
firm will be particularly active in the fiel|<br />
of communications and special project<br />
and serve as a valuable extension of Royi<br />
Crown's public relations activities whici<br />
are a function of the sales promotion di<br />
partment, headed by Elliott G. McLean,<br />
NATIONAL<br />
CHANGEABLE<br />
LETTERS<br />
3 16" Mosonitc— Baked Wrinkle Finish<br />
Red or Black, With Non-Sliding Hooks.<br />
Mode to Fit Any Type Trock.<br />
Weatherproof—Long Lasting.<br />
|<br />
Used by Hundreds of Drivelns<br />
Throughout the U.S.<br />
8 "-85c 10 "-$1.00<br />
16" -$1.75<br />
Also 6 "-17"' -24"<br />
Write for Free Sample letter<br />
Specify Type Track<br />
Order Thru Your Supply Dealer!<br />
Manufactured by<br />
NATIONAL DEVICES<br />
COMPANY<br />
395S Oncida St Denver 7, Colo<br />
i<br />
:Ol!I[<br />
ij sain in<br />
Sbas bee<br />
HniET<br />
40 The MODERN THEATRE SECTION
'<br />
An<br />
;:|Vending Sales Agreement<br />
exclusive sales agreement with All-<br />
State Vending Sales Corp. of Chicago has<br />
been signed by Ditchburn Organization,<br />
Ltd., of England for distribution of Ditch-<br />
,y , burn's outstanding line of vending equipment<br />
throughout the U.S. Signers of the<br />
agreement were G. Norman Ditchburn,<br />
chairman of the Ditchburn Organization,<br />
and Stanley S. Gaines and Richard L. Cole,<br />
top officials of All-State Vending.<br />
All -State Sales was formed over a year<br />
IS ago. Its principals are well known in the<br />
automatic merchandising industry. It is a<br />
national sales organization, handling equipment,<br />
parts and sei-vice. The Ditchburn<br />
line of vending equipment for hot and cold<br />
oeverages and solid foods has a background<br />
of over 27 years development experience,<br />
and has features which place the<br />
^j anits at the head of the Eui'opean market<br />
I isi appearance, efficiency and reliability.<br />
Sales Mount for Dr Pepper<br />
Dr Pepper national syi-up sales for 1963<br />
opped all previous yearly records, exceedng<br />
last year's high more than 18 per cent.<br />
This marks the sixth consecutive year in<br />
vhich Dr Pepper's annual sales have<br />
eached a new high, with December's increase<br />
of 27 per cent over December last<br />
ear, the company's 24th consecutive<br />
nonthly gain in national sales.<br />
"1963 has been Dr Pepper's most sue-<br />
cessful year," said Wesby R. Parker, chairman<br />
and president, "not only in sales but<br />
in other important growth areas as well.<br />
Dr Pepper distribution was expanded into<br />
26 newly franchised markets throughout<br />
the United States and Canada with other<br />
new areas scheduled to be opened to Dr<br />
Pepper in early 1964." he added.<br />
Dietetic Dr Pepper is making consistent<br />
progress and. Hot Dr Pepper, now in its<br />
fifth year, continues as an ever-increasing<br />
segment of the company's sales volume.<br />
Currently the firm has a national promotion<br />
under way on the hot drink utilizing<br />
point-of-sale advertising, full-color ads<br />
in national magazines, newspapers, and<br />
both radio and television media.<br />
100th Anniversary for Mason<br />
The Mason, Au & Magenheimer Confectionei-y<br />
Manufacturing Co., Inc., is celebrating<br />
its 100th anniversary during 1964<br />
with "ambitious plans to commemorate this<br />
important event in its histoiT," according<br />
to Fred E. Magenheimer, president.<br />
The company was established in 1864 in<br />
Brooklyn, N.Y. by a Frenchman named<br />
Maison (who later anglicized his name to<br />
Mason). He was joined by a man named<br />
Von Au. Together they hired a GeiTnan<br />
immigrant named Magenheimer as factory<br />
superintendent. In the last centui-y the<br />
company has grown from a small retail<br />
candy store to one of the leaders in the<br />
confectionery manufacturing field.<br />
Sparkle Letters<br />
for Marquee<br />
The Fox-Wartield Theatre in San francisco has installed<br />
a new marquee, the first time a change has<br />
been made since the construction of the building in<br />
1926. The letters, manufactured by Beyelite, sparkle<br />
and pick up light when the wind blows and the Fox-<br />
Warfield is the first to use them in the city. The<br />
letters are blue on white. Since they are 31 inches<br />
high, they can only be used for short titles. The<br />
letters were furnished by National Theatre Supply and<br />
the sign work was done by San Francisco Neon Co.<br />
F L ^Aw. 3Sr ]Sr E ID<br />
clriw«-in vheatre - FINEST LIGHTS IN AMERICA<br />
A LIGHT<br />
FOR EVERY<br />
REQUIREMENT<br />
Discussing the project, Martin Sha<br />
i<br />
aid, "We think the people of this ai<br />
ivant a luxurious theatre and we're tryi<br />
ia give it to them."<br />
MODERN TRAFFIC<br />
CONTROL<br />
|CREDITS:<br />
Carpet: Magee<br />
Draperies: Northwest Studios<br />
Seating: American, Service Seating Co.<br />
|Sereen.- Hurley<br />
Sound: Eprad Transistor Head Amplifi<br />
"Concessions: L & L Concessions Co.<br />
RAMP LIGHT<br />
AISLE LIGHT<br />
PLEXIGLAS PANELS<br />
CONVENIENCE<br />
RAMP LIGHT<br />
LIGHT YOUR DRIVE-IN<br />
FOR SAFE AND FASTER<br />
TRAFFIC MOVEMENT<br />
AISLE LIGHT<br />
REST ROOM<br />
LIGHT REST ROOM LIGHT<br />
PLEASE WRITE OR WIRE US IF YOU HAVE ANY DRIVE-IN NEED.<br />
We offer a complete line of NEW and REPLACEMENT items. We can't list all here.<br />
DRIVE-IN THEATRE MANUFACTURING CO.<br />
P O. Box 247 HAmilton 2-5400 Edwardsville, Kansas<br />
'XOFTICE :: February 10, 1964 41
. , Mode<br />
j<br />
NEW LUXURY IN<br />
AN UPDATED THEATRE<br />
An oriental motif was carried out in the redecorating and refurnishing of<br />
the State Theatre in Wayne, Mich., as demonstrated by the "happy"<br />
dragon murals on either sidewall of the auditorium. Draperies blend with<br />
the general aqua color<br />
scheme.<br />
By HAVILAND F. REVES<br />
I HE-16-YEAR-OLD State Theatre at<br />
Wayne, Mich., has been completely remodeled<br />
and modernized by the owners,<br />
Martin and Charles Shafer, making it one<br />
of the outstanding show houses in decor in<br />
the area.<br />
What has been accomplished in doing<br />
over the State is solid evidence that the<br />
creative imagination of theatre decorators<br />
and architects can find a fertile field for<br />
expression in existing theatres, conserving<br />
established investment and not requiring<br />
abandonment and replacement by new<br />
construction. This has the further important<br />
civic benefit of updating and upgrading<br />
an institution that habitually<br />
serves as the focus of community life—the<br />
motion picture theatre.<br />
BUILT BY SHAFER FAMILY<br />
The State, with 1,500 seats, was built by<br />
the Walter Shafer family, just after the<br />
close of World War II, The late Walter<br />
Shafer had been an executive of a large<br />
Detroit circuit, before going to Wayne,<br />
then a small, independent community 18<br />
miles west of Detroit, with a single small<br />
theatre. Today it is virtually an outlying<br />
suburb. The sons, Martin and Charles,<br />
were actively associated with their father<br />
in the management for years. They operated<br />
the two theatres In Wayne and the<br />
Shafer in Garden City, nearby, in addition<br />
to their major drive-in operations.<br />
The old Wayne Theatre was permanently<br />
closed a few years ago.<br />
Remodeling the State proved a big Job<br />
for the contractors, in view of tight schedules<br />
maintained so that the community<br />
would not be deprived of entertainment<br />
durlHK Its closed period any longer than<br />
ab.solutfly nece.s.sary. Remodeling work<br />
went on an 18-hour dally .schedule to make<br />
this pojislblc.<br />
Some unusual architectural features<br />
were taken advantage of in the redesigning,<br />
such as the dramatic corner boxofflce,<br />
42<br />
Detail of one of the dragon murals.<br />
vertical lines in some areas, and the onestep<br />
elevation of the wrought iron-railed<br />
passage leading, in opposite directions, to<br />
the lounges.<br />
The lobby was completely panelled in<br />
walnut Formica, replacing the former<br />
block pattern. To the right of the entrance<br />
is the candy and concessions stand,<br />
much enlarged from its former size, into<br />
a free-form counter faced with walnut<br />
Formica tiling. 19 feet long. The background<br />
is in antique gold, with extensive<br />
use of mirrors and special decorator<br />
touches. The canopy over the concessions<br />
area is in elaborate gold leaf, and is illuminated<br />
by 26 separately suspended lights.<br />
The beverage venders and attraction<br />
boards in the lobby are inset into the wall.<br />
A disposal unit for paper cups or other<br />
debris Is also built in, -so that the lines of<br />
the lobby wall are not marred by these<br />
often rather unsightly facilities.<br />
The far end of the lobby, just before<br />
the entrance to the foyer, has been given a<br />
distinctive touch with the creation of a<br />
large garden scene of oriental iiisplration. It<br />
has extensive plantings of greenery, and<br />
a running water fountain. Mosaic tile<br />
surrounds the garden area. A special, filigree<br />
brass lamp, one of a group Imported<br />
from India, is su.spended over the garden.<br />
id serve as a valuable extension<br />
rown's public relations activities<br />
:e a function of the sales promotion<br />
artment, headed by Elliott G. McLean.)<br />
NATIONAL<br />
CHANGEABLE<br />
"<br />
LETTERS ;<br />
us<br />
lai 3/16" Masonitc— Baked Wrinkle Finish '<br />
Red or Black, With Non-Sliding j<br />
jjj<br />
to Fit Any Type Track.<br />
Weatherproof— Long Lasting,<br />
zoutal pattern oi uicij^oM^.-o ^..^ —«<br />
here.<br />
To one side of the foyer is the conj<br />
pU'tely altered entrance to the lounge<br />
with the separate stairways topped D<br />
metal filigree. More of the Indian lamp<br />
and a hedge-like border complete this poi<br />
tion of the foyer.<br />
New decorative schemes were employe<br />
also for the restrooms. New fixtures i<br />
pn.stcl colors were installed throughou<br />
Wallpaper, carpeting, and built-in vanlth<br />
were used for the women's rooms. In tl'<br />
men's rooms, a new mosaic tile bene<br />
surrounds the lounge.<br />
In the auditorium, twin murals, each U<br />
by 22 feet, cover the sldewalls. These ha\<br />
The MODERN THEATRE SECTIO:<br />
'
I<br />
Discussing<br />
,<br />
Carpet:<br />
Above is the former refreshmer}t stand, and at right<br />
is the much larger new bar, 79 feet long, with walnut<br />
formica facing. The backbar is mirrored, and 26<br />
downlights are suspended over the counter from the<br />
gold leaf canopy. Walnut Formica was used to panel<br />
the walls in the lobby, covering the original block<br />
pattern.<br />
I<br />
a unique dragon-like motif, and were<br />
painted by Anton Mom, an artist from Holland.<br />
He was assisted by two other artists<br />
in the fill-in work of the large murals, done<br />
with a special paint.<br />
Stage draperies covering and framing<br />
the screen, 52x20 feet, required 369 yards<br />
of specially woven and dyed material, corresponding<br />
with the auditorium color<br />
scheme itself.<br />
The old leather-covered seats were replaced<br />
by nylon-topped, foam rubber seats,<br />
matching the general decorative scheme.<br />
A similar color scheme was worked out in<br />
the specially designed carpet.<br />
The installation of equipment and furnishings,<br />
including a foui'-track sound<br />
system, with high-fidelity, stereophonic<br />
effect and special speakers, was made<br />
under the direction of John Kenny, manager<br />
of Theatre Equipment Co.<br />
Cost of the remodeling project was about<br />
;<br />
$75,000.<br />
the project, Martin Shafer<br />
said. "We think the people of this area<br />
want a luxurious theatre and we're trying<br />
]to give it to them."<br />
i^<br />
Remodeling and redecorating<br />
of the interior of<br />
State Theatre was<br />
accomplished in three<br />
weeks by going on an<br />
1 8-hour-o-day work<br />
schedule. While the<br />
work was going on, the<br />
marquee was kept brilliantly<br />
lighted and used<br />
to notify Wayne, Mich.,<br />
citizens that the theatre<br />
was "Closed to Completely<br />
Remodel for Your<br />
Comfort and Enjoyment."<br />
;CREDITS:<br />
Magee<br />
Draperies: Northwest Studios<br />
\ Seating: American, Service Seating Co.<br />
iSeree?!.- Hurley<br />
Sound: Eprad Transistor Head Amplifiers<br />
Concessions: L & L Concessions Co.<br />
The State lobby before updating. Floor was terrazzo<br />
with rubber matting and walls were tiled and<br />
decorated with a stylized floral design.<br />
The present State lobby features on oriental planter garden, complete with a fountain and an imported<br />
Indian filigree brass lamp. The area is now carpeted with a specially woven dragon design, further developing<br />
the oriental theme. Built-in drink vending machines, disposal unit and attraction displays are<br />
at left. Doors to the auditorium are on the right. The ceiling light circles of the former styling were<br />
retained, but fluorescent cove lighting was also installed to enhance the overall illumination of the lobby.<br />
BOXOFFICE :: February 10, 1964 43
pl^^^N<br />
STATE THEATRE, Wayne, Mich. . . .<br />
Cont'd.<br />
At left is the redecorated foyer, with comfortable ne<br />
furniture, plantings, an oriental relief on the wail an<br />
more of the imported brass filagree lamps. Vertia<br />
panels in varying shades of aqua create a strikin<br />
Located at one side of the foyer is the entrance to the<br />
background, and the same dragon-motif carpet J<br />
used here. Above is the former foyer seating orei<br />
sparsely furnished, and with walls trimmed witlt tw j<br />
horizonal bands of arabesques.<br />
k<br />
restrooms with twin stairways railed with metal filigree,<br />
as shown in the "before" picture below and the<br />
"after" picture at right. Another Indian wall relief<br />
and more hanging brass lamps help complete the new<br />
decor of the State The updating was done without<br />
advance announcements, and personally supervised by<br />
the Shafer brothers. They also operate two large<br />
drive-ins in the vicinity, the Wayne and the Algiers<br />
A rear view of the new State auditorium is at left, Hs<br />
former counterpart obove. Seats were completely rebuilt<br />
and reupholstered and respaced on wider<br />
centers. Seating capacity was reduced from 1,S00 to<br />
1,440 to provide greater comfort.<br />
FREE!<br />
MUSIC TAPE SERVICE<br />
FOR YOUR DRIVE-IN<br />
Try our icrvicc for fwo weeks. If, of ffic end of two I<br />
weeks, you ore nol sotistied, simply return the tope—<br />
|<br />
THEATRE NAME<br />
no obligotion— no chorge. If you like it, ond we're sure i<br />
you will we'll continue service for as little as $1.50 ADDRESS<br />
per week! I<br />
DRIVE-IN THEATRE RECORDING SERVICE<br />
|<br />
|_PBJSON or^dYring<br />
OR^E^ING_.^.^.^.^.._^.^..<br />
221 W. 18.h - KANSAS CITY, MO.<br />
44 The MODERN THEATRE SECTION<br />
com
^^__,.^<br />
;'<br />
t<br />
COUNTER<br />
»8lVMN:j|<br />
SAV DEAR<br />
WANT TO GO TO THE<br />
DRIVe-IN TONIGHT<br />
Y<br />
f^OT WITH NEW<br />
Pl^'l'O DRIVE THEM<br />
IE<br />
I'M AFRAID THE ^<br />
M0S9vrrvs WILL RUIN<br />
PIC UP SALES<br />
WITH PIC<br />
if NO MOR^<br />
VMOSQWtOES<br />
: ^f GUARANTEES<br />
USE IT ANYWHERE<br />
INDOORS or OUT!<br />
PIC Kill! and Rspali niotguileei tafaly<br />
ond suraly. Juit light il, far««t !•<br />
io<br />
IHSIST ON<br />
4***<br />
^^><br />
FREE ONE-MINUTE TRAILER. CLOTH<br />
BANNER FOR CONCESSION STANDS.<br />
DISPLAY,<br />
See why in 1962 to 1963 PIC sales to<br />
drive-ins hit an all-time high.<br />
Write to—<br />
PIC<br />
CORPORATION<br />
^^<br />
480 Washington St. Newark 2, N. J.<br />
Fiberglas Screen Draperies<br />
Offer Beauty of Texture and<br />
Color, as Well as Fire<br />
Safety<br />
Although draperies and curtains made of<br />
Fiberglas have been used in theatres and<br />
other p'aces of amusement since as far back<br />
as 1939, it has been principally in the last<br />
five years that the greatest strides have<br />
been made toward its practical utilization.<br />
This was due to developments which allowed<br />
for greater range of colors and<br />
textures.<br />
Philip Boose, head of Allied Studios of<br />
New York, who has made hundreds of<br />
Fiberglas installations in theatres all over<br />
the country, predicted recently that there<br />
would be a greater demand for the material<br />
in both new theatres and in renovated<br />
and refurbished theatres. Such curta'ns<br />
and draperies have the blessings of<br />
fire departments because the material cannot<br />
burn.<br />
One of the more recent and most elaborate<br />
Fiberglas jobs was that of the Warner<br />
Cinerama Theatre on Broadway, recently<br />
completely remodeled and refurbished,<br />
a project of architect Drew<br />
Eberson.<br />
4,000 YARDS OF FIBERGLAS<br />
The job, executed by Boose's Allied<br />
Studios, utilized the material of Owens-<br />
Corning Fiberglas Corp., which has been<br />
active in the Fiberglas industry for several<br />
years. The order called for 4,000 yards of<br />
Fiberglas of 100 per cent fullness for the<br />
walls, front curtain and side-legs. The<br />
co'or is a rich coral pink.<br />
Owens-Corning manufactures only the<br />
glass fiber yarn, not the fabric itself, which<br />
is loomed by various mills. The Fiberglas<br />
fabric is put through a special "Coronizing"<br />
treatment in the process of manufacture.<br />
"Coronizing," a heat process,<br />
softens the woven fabric at 1,200° so that<br />
it fee's like fabric and not like glass. It is<br />
the same heat process that provides the<br />
permanent wrinkle-proof and no-iron feature<br />
of Fiberglas fabrics.<br />
Recent installations of Fiberglas draperies<br />
have been made in theatres in<br />
Hamden and Storrs, Conn., and Hackensack,<br />
Ridgewood and East Orange, N.J., as<br />
well as several on the west coast.<br />
The question has been asked, Boose said,<br />
as to whether Fiberglas, being 100 per cent<br />
glass, could provide insulation. The answer<br />
is yes, because Fiberglas has properties<br />
of thermal insulation, which means it can<br />
assist in retaining heat in winter and airconditioned<br />
coolness in summer.<br />
Saylor Moves Up at Canada Dry<br />
L. S. Saylor, vice-president, Canada Dry<br />
Corp., has announced the appointment of<br />
Robert P. Gantzer as manager of the syrup<br />
sales division. Gantzer, most recently with<br />
the company's U.S. carbonated division's<br />
sales service team, joined Canada Dry In<br />
1952 as a special promotional representative<br />
in the Pittsburgh, Pa., division. He<br />
later served in various posts in the Houston,<br />
Tex., and Rochester, N.Y., divisions.<br />
Saylor also announced that Paul Mc-<br />
Laughlin will continue as assistant manager<br />
of the syrup sales division.<br />
ONLYWCECO!<br />
7k^ //tco/fY^a/itadM<br />
BAUER SELECTON<br />
16mm PROJECTOR<br />
Some of the features that put the Bauer<br />
in a class by itself:<br />
• IVi hrs. uninterrupted showings with<br />
5000 ft. reel.<br />
• No skilled operator needed — simple<br />
push button operation.<br />
• XENON LAMP operates 1500 continuous<br />
hrs. ... No carbon replacement<br />
... No lamp maintenance ... No mirror<br />
splatter ... No exhaust system<br />
needed (Generates no carbon monoxide<br />
fumes) . . . Instant starting at peak<br />
output . . . Quality closest to daylight<br />
...Variable light output with no<br />
change in color quality.<br />
• 2000 WATT XENON LAMPHOUSE delivers<br />
4100 lumens — fills Cinemascope<br />
screen over 40 ft wide. 1000<br />
watt Xenon gives 2300 lumens for<br />
Cinemascope screens to 30 ft. wide.<br />
• Exclusive lamphouse "Cold Mirror"<br />
reduces aperture heat — extends<br />
film<br />
life.<br />
• Film Pulldown System, Maltese Cross<br />
Design Intermittent Sprocket, insures<br />
positive, safe film engagement — no<br />
claw mechanism to damage film.<br />
• Circulating Lubrication System for<br />
trouble-free<br />
operation.<br />
• SOUND SYSTEM — Optical & Magnetic<br />
Sound Heads ... Amplifier<br />
handles optical & magnetic signals<br />
... 15 watt amplifier for optical and<br />
magnetic reproduction.<br />
• CECO 2-Speed Synchronous Motor 16<br />
& 24 F.P.S. available.<br />
• Simple Installation.<br />
• Guaranteed Parts & Service.<br />
INDUSTRIAL DEALERSHIPS AVAILABLE<br />
For complete information, write:<br />
Projector Division, Dept. 32<br />
CAMERA EQUIPMENT CO., INC.<br />
^jJlP^ljj^<br />
30XOFFICE :: February 10, 1964 45
j<br />
I<br />
ELECTRONIC CAR-COUNTING SYSTEM FOR<br />
MAXIMUM DRIVE-IN BOXOFFICE CONTROL<br />
Car-Chek is a new electronic system for<br />
maximum drive-in theatre boxoffice control<br />
which is being manufactured by Eprad.<br />
Inc. According to Paul J. Voudouris, theatie<br />
products sales manager, it "is the only<br />
system that 'forces' patrons to cooperate<br />
with the owner in maintaining accurate<br />
and complete boxoffice control. The combination<br />
of visual and electronic features<br />
of Car-Chek forces both the patron and<br />
the cashier to scrupulously account for all<br />
boxoffice transactions."<br />
Car-Chek features include a patron's pay<br />
indicator that lights up brightly to show<br />
patron amount to pay and at the same time<br />
permits owner, supervisor, etc.. to check<br />
on cashier's operation. Car-Chek records<br />
two sets of prices, records passes, records<br />
each transaction, counts every car entering<br />
theatre and is directionally sensitive at<br />
slightly extra cost so as to prevent counting<br />
cars exiting through the boxoffice.<br />
This special function is to handle cars<br />
that stop at the boxoffice and then decide<br />
not to stay for the show. Normally, they<br />
cannot back out, so the cashier pushes the<br />
"Out" button and the car crosses treadle<br />
and then is directed out a designated exit.<br />
When the button is pushed for "Out," the<br />
patron's pay indicator also lights up in the<br />
"Out" section.<br />
Car-Chek has been in use for over four<br />
years by a well known midwest theatre circuit.<br />
The circuit says that "no drive-in operation<br />
can be complete without Car-Chek<br />
because it is definite assurance of total<br />
receipts." Car-Chek is protected with a U.S<br />
Patent. While designed as a management!<br />
tool, actual operation of the Car-Chek sys-;<br />
tem is extremely simple and requires less<br />
of the cashier's time for each car.<br />
4<br />
\k<br />
ADLER<br />
LETTERS<br />
ASSURE SELLING IMPACT<br />
FOR YOUR CHANGEABLE SIGNS!<br />
The oaly complete line of Plastic and Aluminum<br />
letters, from 4" to 31", including "Snop-Lok"<br />
Plastic Letters that won't blow off, won't fall off.<br />
All sizes of Adier Plostic Letters available in<br />
Red, Blue, Green, Opaque Black. For Free Catalog<br />
of AdIer "Third Dimension" Changeable<br />
Letters—Mechanical Letter Changer—Stainless<br />
Steel Frames Glazed with Glass or Plastic—Low-<br />
Cost "Sectioned" Displays—Cast Aluminum<br />
"Mounties" for building identification—write:<br />
ADLER SILHOUETTE LETTER CO.<br />
11843-A W. Olympic Blvd., Loi Angein 64, Calif.<br />
The cashier's button unit. With this unit she advises<br />
the patron of the amounts to be paid by actuating<br />
the proper buttons. Depressing the proper buttons<br />
illuminates the patron's pay indicator, and at the<br />
same time actuates the system to hold the information<br />
until the cor crosses the treadles.<br />
1^—,„<br />
The recorder-computer, the electronic brain of the<br />
system. It houses the operating mechanisms and<br />
stores all transmitted information. The cabinet han-i<br />
dies up to two lanes, each lane being electrically in-\<br />
dependent. Each lone has five counters which record]<br />
the number of admissions in Price No. I and Price,<br />
No. 2, number of passes, transactions and cars enter-\<br />
ing the theatre.<br />
kp<br />
rneaire 1<br />
; Kitram<br />
.p.jrdwilt<br />
; ;he enti<br />
:ar, be l<br />
.- hig:<br />
.Mil<br />
..- are I<br />
- ?jMuf<br />
TBeroa<br />
:e down 1<br />
.Mglitliei<br />
its can be<br />
motions.<br />
an? is f<br />
Mne ena:<br />
THERMOLATOR • THERMOLATOR<br />
I<br />
PACK 'EM IN<br />
I<br />
5 ALL WINTER... l<br />
I with SAFE heaters! °r<br />
no flames— ^^f^ — _ f^<br />
no fumes—<br />
comp/efe/y ^<br />
l!'"| U-t approved!<br />
LET RELIABLE FORCED AIR<br />
THERMOLATOR<br />
INKAR HEATERS<br />
GIVE YOU EXTRA PROFIT MONTHS<br />
-wiring con be l.-Qlot) -<br />
THERMOLATOR CORPORATION Dopt. B-1063<br />
1628 Victory Blvd., Glondols 1. Calif.<br />
Ruih hector detoili without obligolion to:<br />
Nomo !<br />
(.ompony<br />
Addroii<br />
City<br />
Zone<br />
.Sloto.<br />
THERMOLATOR • THERMOLATOR<br />
The patron's pay Indicator is brightly lighted. Reverse side records number of persons in cars.<br />
46 The MODERN THEATRE SECnON
Mk<br />
I where<br />
I<br />
EQUIPMENT & DEVELOPMENTS<br />
Bfs'a<br />
"•fe<br />
I aMif medoiiM<br />
AMirkaU<br />
Unique Roadway Lamp Is<br />
Equipped With Speaker<br />
Something new has been added to Drivein<br />
Theatre Manufacturing Co.'s roadway<br />
and entrance light. Each hght is now<br />
equipped with a speaker to can-y soft music<br />
into the entrance area, and the speaker<br />
also can be used for exploitation purposes<br />
near the highway during the day. Other<br />
areas for which the "sound" lights are<br />
suitable are patios and playgrounds—anysubdued<br />
light and sound are desirable.<br />
The roadway light provides safe, nonglare<br />
down light and soft glow side light<br />
^kmtaMi^ through the white Plexiglas shield. Colored<br />
mttmtHiJall lights can be used for seasonal and special<br />
promotions. The sturdy, cast aluminum<br />
housing is weatherproofed and finished in<br />
two-tone enamel. The light is designed for<br />
use of standard medium base lamp, and<br />
mounting bracket fits two-inch pipe.<br />
FOR MORE<br />
INFORMATION<br />
Use Readers'<br />
Bureau Coupon on Page 51<br />
Adapter is available for l"/2-inch mounting.<br />
The "sound" lights not only reduce traffic<br />
hazards but attract patrons because of the<br />
color and music.<br />
1964 Line of Vittle-Vendor<br />
Hot Food Serving Equipment<br />
Star Metal Corp.'s 1964 line of Vittle-<br />
Vendor hot food serving equipment, which<br />
is designed specifically for self-service in<br />
drive-in theatres and other amusement<br />
places where large gi'oups of people must<br />
be served in short periods of time, includes<br />
a floor model which offers three fully insulated,<br />
individually controlled compartments,<br />
two of moist heat designed for hot dogs,<br />
hamburgers, etc., and one of dry heat for<br />
shrimp rolls, pizza, French fries and popcorn.<br />
The unit is 7' 6" long and of all stainless<br />
steel construction. Also included is a<br />
two-section, dry-heat model designed for<br />
m^'-<br />
h<br />
iSrsii<br />
5 0^: f^<br />
' 1 '1<br />
drop-in counter installation, and a twosection<br />
moist heat unit. Available, also, are<br />
two counter top models designed for holding<br />
boxed popcorn, buttered com, pizza and<br />
similar foods. All models are approved by<br />
National Sanitation Foundation and<br />
Underwriters Laboratories.<br />
NOW! EASY CHANGE<br />
MARQUEE<br />
LETTERS<br />
il<br />
,""'']<br />
$129.50<br />
HERE IT IS!<br />
—the greatest<br />
assurance of<br />
wm<br />
CLEAR<br />
CRISP<br />
SOUND<br />
for your drive-in<br />
the KNEISLEY Silicon Exciter<br />
Lamp Supply, Model R-1220<br />
it for others, give you clean, crisp, sound,<br />
will<br />
with<br />
do<br />
a<br />
for you<br />
"hiss"<br />
what<br />
instead<br />
has<br />
of<br />
done<br />
an objectionable annoying "hum." NO HUM<br />
whatever in "off sound" periods.<br />
Request a unit from your supply deoler today. Switch from AC to DC. The<br />
improvement will amaze you. If you are not satisfied your dealer will remove<br />
it at no cost or obligation to you. Or if you prefer, write us direct.<br />
Address department L.<br />
THE KNEISLEY ELECTRIC CO. P.O. BOX 1506 TOLEDO, OHIO 43603<br />
SiBOXOFFICE :: February 10, 1964<br />
SNAP RIGID WAGNER ADLER<br />
CLIP CLIP CLIP CLIP<br />
Eye-catching. Easy to reod. Weatherproof V4 inch<br />
Masonite. Long life. No maintenance, warping,<br />
peeling. All standard sizes 8-10-12-16-24-36<br />
inches in red, black. Other sizes on request. Clips<br />
securely fastened.<br />
ATTRACTIVE CAST ALUMINUM<br />
NAME<br />
PLATES<br />
N a t u r o I ofumlnum<br />
finish with red side<br />
Rugged. No<br />
trim.<br />
Maintenance. Ends<br />
confusion. Modernize<br />
your doors now. Your<br />
customers will appreciate<br />
the added convenience.<br />
Write or call for<br />
NO MAINTENANCB<br />
odditlonol<br />
informotion.<br />
DRIVE-IN THEATRE MFG. CO<br />
p. O. Box 247, Edwordsville. Kons<br />
Phone: HAmilton 2-5400<br />
47
!<br />
till<br />
iitcti, fan 1<br />
Baby Bottle Warmer Is an<br />
SENSATIONAL!<br />
Appreciated Patron Service<br />
NEW BREAKTHROUGH<br />
8ABY BOTTLE,<br />
On DRIVE-IN THEATRE<br />
FARMER<br />
SCREEN SURFACING<br />
P>»^<br />
1. Closes all scams end joints on mctol, asbestos<br />
or mosonry surfoccs.<br />
2. Eliminotcs all rust streoks and leaking through<br />
from the reor.<br />
3. Material con be troweled, brushed or rolled.<br />
4. Motcrial can be sowed or drilled.<br />
5. Higher reflectivity than pointed surfaces.<br />
6. Con bend to 45 degrees without breaking.<br />
This attractive<br />
7. Will not<br />
baby<br />
peel bottle warmer distributed<br />
by Senga Special Products will<br />
or scale.<br />
8. Con<br />
be<br />
be applied as a textured finish to help<br />
surfaces that have problems during rainy much appreciated by both babies and<br />
weather.<br />
mothers who patronize theatres. Logical<br />
location for it is in the concessions where it<br />
MANY SENSATIONAL ADVANTAGES may be used by mothers at no charge. It<br />
from this new European developed formula. will warm two four-ounce and three eightounce<br />
bottles at one time. It is designed<br />
Exclusive US. sublicensee for theatre industry,<br />
and constructed of heat-proof, heavy<br />
plastic for long-lasting, troublefree service<br />
with a stainless steel, removable water<br />
DAVID SIEGEL<br />
259 Kent St.<br />
46, Moss.<br />
pan for easy cleaning. A permanent heating<br />
element keeps water at 180 degrees F.<br />
Beacon 2-083S<br />
Capitol 7-8130<br />
Nylon Carpet Fused to Vinyl<br />
Dries Wet Shoes at Entrances<br />
For YOUR<br />
The American Mat Corp. is now producing<br />
a new type of floor covering for heavy<br />
BOXOFFICE<br />
Engroved b y<br />
our •xclusiv*<br />
traffic areas which, the manufacturer says,<br />
proccif on luclt«<br />
fo your .<br />
enables the theatreman to give patrons<br />
the "red carpet treatment" in<br />
specifications.<br />
a low-cost,<br />
practical manner. This is accomplished by<br />
a new kind of cut-pile, continuous-filament<br />
nylon carpet of attractive red which<br />
LAMOLITE*<br />
is fused to a pliable, grease-resistant solid<br />
ILLUMINATED PRICE ADMISSION SIGNS vinyl backing. It completely dries wet<br />
Our enlarged plant facilities assure OVERNIGHT shoes, is easily cleaned, even with a hose,<br />
service from coast to coast.<br />
and dries quickly.<br />
IJl Woit 20th Street New York 11, N. Y<br />
LIBERTY<br />
FIREWORKS<br />
For Record-Breaking Drive-ln Crowds<br />
You are assured Greater Value, Safety,<br />
Send<br />
Brilliance, Color, Flash and Noise.<br />
for complete<br />
Spectoculor LIBERTY FIREWORKS ore tho greatest<br />
boxofflce attraction because they ore the<br />
information<br />
world's tinesti They pay for themselves in Increased<br />
attendance.<br />
READ THIS UNSOLIC- -k<br />
NATIONAL<br />
GET FREE CATALOG<br />
STUDIOS<br />
ITED TESTIMONIAL<br />
NOW!<br />
42 West 48 Street.<br />
'We hue shopped (round<br />
NYC<br />
48 page catalog, fully Illustrated<br />
shows the gor-<br />
for fireworks to uii In our<br />
driit-ins and ifttr ceeipirisons<br />
hire found we nificent splendor of LIBgeous<br />
beauty and magget<br />
the bnt deal from ERTY FIREWORKS.<br />
LIBERTY. Your dilpleys Reasonably priced from $35<br />
>ra brIiMr."<br />
to $1,000 and up.<br />
NOTICE: NEW HOME ADDRESS<br />
LIBERTY DISPLAY FIREWORKS CO.<br />
SOLD BY<br />
[^ POPCORN Hegoler Lane<br />
NATIONAL<br />
THEATPE<br />
Phono 441-2BS9. It<br />
SUPCLY<br />
Spike heels will not<br />
Plastic Signs Engraved for the Entire Theotre<br />
catch in the rugged pile<br />
Send<br />
surface.<br />
tor It is<br />
Folder *Pat pend.<br />
available in 36 and 48-inch widths in rolls<br />
of up to 20 yards.<br />
DURA ENGRAVING CORP.<br />
LAMOLITE-BOWMAN DIVISION<br />
48<br />
GLASS &<br />
CHROME CHROME<br />
CLEAHER<br />
^Tspcirhm& ^j^^^,<br />
Undercounter Cash Drawer<br />
Is Redesigned by Maker<br />
The popular Model S-1 undercounterIL<br />
cash drawer has recently been redesigned<br />
by Indiana Cash Drawer Co. Heavy 18<br />
gauge steel is used throughout for the<br />
drawer and case, and a sturdy, ball bear<br />
ing roller mechanism has been incorporated<br />
to give ultrasmooth perfonnance.<br />
The drawer can be installed easily and<br />
quickly with screws under a counter top.<br />
thus making any special construction of<br />
new fixtm-es or changes in old fixtm-es un^<br />
necessary. The new drawer has a highj<br />
grade lever tumbler lock of the spring boltj<br />
I<br />
l;aiidsi!«<br />
ised anil<br />
jdemfimc<br />
type, a warning gong that rings when theHrairitli<br />
drawer is opened, five coin tills for ample'<br />
•F<br />
storage capacity for loose or wrapped<br />
I action<br />
coins, and five cui'rency or ticket compartments<br />
equipped with hinged bill<br />
;i motor a;<br />
weights. Finish is gray baked enamel.<br />
Dimensions are le'^s" wide by 15%" long<br />
and 4" high. Inside depth is 258".<br />
Sturdy Construction, Smart<br />
Styling in New Benches<br />
New benches which would make a most<br />
attractive addition for seating around the<br />
concessions area and around the playgrounds<br />
in drive-in theatres are being<br />
manufactured by Miracle Equipment Co.<br />
In the photo above is the Relax-A-Bench.<br />
formed of durable, molded Fiberglas. contoured<br />
for comfort. The color is permanent,<br />
requiring no painting, and there is<br />
no rusting or splintering. The frame is<br />
galvanized steel pipe with galvanized steel<br />
cross braces. In photo on opposite page is<br />
the Park Bench, an all-Fiberglas bench for<br />
all outdoor use. It is available in six and<br />
eight-foot lengths in permanently imliregnated<br />
colors of coral, mint green, yel-<br />
IF R IE IE<br />
New Catalog of Superb Values<br />
SMALL PRIZES • FLASH<br />
PLUSH TOYS • DOLLS<br />
Send for your copy today,<br />
114 W. 14rh SI.<br />
N.Y. 11, N.Y.<br />
The MODERN THEATRE SECnON<br />
jnent<br />
Oii«i<br />
cole<br />
J<br />
nioi<br />
5 tte ond<br />
nilttren'<br />
hi
M^<br />
I<br />
A/ewPROMSPATZ<br />
High-Light Texture-White<br />
'*>S-1 laiif<br />
cogig<br />
low and sand. The angle supports are steel.<br />
Miracle also has an eight-foot bench, all<br />
Flberglas, without a back, in four permanent<br />
colors: coral, mint green, yellow<br />
and sand. All of the benches can either be<br />
portable or stationary in their leg design.<br />
^•s Co,<br />
E<br />
* •.. . _^_.... ..... m—^^ » ,— —.—«. ,.—.^ ^-,^^ 4207 Lawnview Avenue<br />
oaiias 27, T«as<br />
-^^o/^e/s'of<br />
wan<br />
Sr9<br />
670 S. LAFAYETTE PARK PLACE<br />
LOS ANGELES 57. CALIFORNIA<br />
BOXOFFICE :: February 10. 1964 .49
, h<br />
!<br />
li<br />
I<br />
1b<br />
1<br />
BABY BOTTLE<br />
WARMER!<br />
SAflY<br />
bottleI<br />
FARMER<br />
I<br />
Here Is Another Service That You Can<br />
Offer to the FUTURE CUSTOMERS<br />
Of Your Drive-ln Theatre . . .<br />
THE BABIES !<br />
Mothers will appreciate this<br />
thoughtful<br />
CAN BE LOCATED IN<br />
THE REFRESHMENT<br />
STAND FOR<br />
,<br />
FREE service.<br />
2700<br />
Designed and constructed of heat*proof heavy<br />
plastic for long-lasting, trouble-free FREE<br />
SERVICE. Stoinless steel, removable water pan<br />
for easy cleaning. Permanent heoting clement<br />
keeps woter HOT ot 180«.<br />
Warms two 4-oz. and three 8-<<br />
one time. Order now.<br />
bottles<br />
SENGA SPECIAL PRODUCTS<br />
P.O. B0XI294 Cleveland, Ohio<br />
G Money Order<br />
Enclosed find $ in G Check<br />
BABY BOTTLE WARMER(S).<br />
for<br />
Postoge Pre-paid. Moil to me at:<br />
DRIVE-IN THEATRE<br />
ADDRESS<br />
CITY<br />
STATE ZIP NO.<br />
at<br />
Role in<br />
Underwater Screening<br />
Bender A. "Dock" Cawthon, Jacksonville,<br />
local projection engineer with Florida State<br />
Thcatre.s. played an important role in the<br />
fir.st underwater screening of a feature<br />
motion picture when Warner Bros.' "The<br />
Incredible Mr, Limpet" was shown January<br />
17 for a group of nearly 250 press, radio<br />
and TV representatives and other notables<br />
in the depths of FST's Weeki Wachee<br />
Springs, near Brooksville, Fla.<br />
The screening was the culmination of<br />
weeks of advance planning and experimentation<br />
by Cawthon and other technicians.<br />
The 14xl6-foot screen consisted of<br />
tempered Masonite covered by a conventional<br />
motion picture screen which was<br />
planted in a stationary underwater position<br />
60 feet in front of the submerged auditorium<br />
where the audience sat to view the<br />
picture. The speaker system used was the<br />
exact replica of a conventional theatre<br />
speaker system except that it was installed<br />
in the auditorium's ceiling.<br />
Equipment used consisted of Simplex S.<br />
P. semi-portable) projectors modified for<br />
I<br />
this special occasion. Projection equipment<br />
was housed in a small projection room constructed<br />
in the forefront of the auditorium<br />
and light was thrown through thick plate<br />
glass and 60 feet of water before it reached<br />
the screen. Ashcraft lamps were used for<br />
light sources with Vycor heat filters and<br />
the rectifier chosen for the current supply<br />
N£W 4" CONE UNIT<br />
THE MISCO MIRACLE<br />
A<br />
WEATHER-<br />
PROOF<br />
MIRACLE<br />
• Famous Misco Quality<br />
• The Most Economical<br />
Cone Unit Available<br />
• Entire Field Replacement—Now<br />
Practical<br />
• Amazing Tone Quolity<br />
ONLY 99\^Z<br />
ORDER TODAY<br />
MODEL 55-4-WP<br />
MINNEAPOLIS SPEAKER CO.<br />
3806 Grand Ave. So.<br />
Minneopolis 9, Minn.<br />
was Strong's new Bi-Powr twin unit.<br />
Cawthon said that the passage of light<br />
through water created such magnification<br />
that the picture images on the screen appeared<br />
to be about 30 feet from the auditorium<br />
rather than the 60 feet in actual<br />
distance. The picture on the screen was<br />
clear and of good texture.<br />
Assisting Cawthon in projecting the film<br />
was William Sullivan from the Tampa<br />
Theatre in Tampa.<br />
Projected Sound Expands<br />
In December Projected Sound, manufacturer<br />
of drive-in theatre in-car speakers<br />
and related units, expanded its operations<br />
to the west coast, and in January to<br />
Canada. Prior to these moves the company<br />
operated only in all states east of the<br />
Rockies. According to Tom Hilligoss, 1963<br />
sales exceeded 1962 by 22.6 per cent, and<br />
the company's best year is anticipated in<br />
1964. "A recent design change in the<br />
speakers," he said, "promises us from six<br />
to 12 months longer speaker life in the<br />
field."<br />
In the RKO Orpheum in Denver a complete<br />
6-4-1 Ballantyne pre-amp system was<br />
installed to feed into existing tube-type<br />
amplifiers of another manufacture, thus<br />
modernizing the system to six-track<br />
capability.<br />
The new all-transistorized amplification<br />
system is an integral part of the Ballantyne<br />
all-in-one equipment package which includes<br />
Norelco Model AA II 70/35mm and<br />
PP20B 35mm projectors.<br />
NEW!<br />
SPEAKER<br />
LIGHT<br />
ALL IN<br />
ONE<br />
Epioi<br />
ti<br />
HIillSim<br />
SOBFTiC;<br />
Duia<br />
£e;<br />
IJMPQSTl<br />
Hct-Hi<br />
Hi<br />
JOTBCI<br />
ijmlSE!<br />
SapuiiiF'<br />
:m hm (<br />
S-iiaa<br />
Wagoei, ^<br />
C, B. Dok<br />
COFFEE Dli<br />
SM Prei<br />
CONCESSIO<br />
Costieberr<br />
bai'i I(<br />
VielBPro<br />
CONCESSIO<br />
Sin Htlil<br />
DlilDISP<br />
Siperioi<br />
fctt,,<br />
?(psi.C*<br />
lijii<br />
Cic<br />
:m.« n<br />
SaHnfyEs<br />
Diire-Ia T<br />
ElectioEK<br />
Eptad,<br />
MlyU<br />
:assMiii<br />
!3I BOG 1<br />
fed Eji<br />
SSECnciB<br />
C.B.11,1,<br />
acnoii<br />
I<br />
En, In,<br />
5HIBG,<br />
lOSDinio<br />
i' S<br />
Knk J<br />
JomivS<br />
'simy<br />
m%<br />
K,<br />
Mill I,<br />
B,w,r,<br />
*i«tli E,<br />
IMPROVE YOUR THEATRE AND YOU<br />
IMPROVE YOUR BUSINESS<br />
i TRI SWING it<br />
,<br />
Swings<br />
Whir Is<br />
bee-baws<br />
the action apparatus -, r c<br />
it<br />
the PLAYMATE line<br />
playground equipment<br />
The DELMER F. HARRIS CO.<br />
Concordia, Kansos<br />
write lor free brochure<br />
ROADWAYS<br />
PARKING AREAS<br />
PATIOS, EXITS<br />
GARDEN AREAS<br />
ENTRANCES<br />
PLAYGROUNDS<br />
DINING AREAS<br />
WALK AREAS<br />
COLOR FOR SEASONAL<br />
& SPECIAL PROMOTIONS<br />
NOW! Music, sound and light oil trom this ONE<br />
SPEAKER LIGHT. Non-glare illumination. Color<br />
cKccfs. Ideal tor doytimc exploitation, for seosonal<br />
ond special promotions. Rugged cost aluminum.<br />
Practically indestructible. Ends reflector<br />
replacement. Adds beauty any area.<br />
Write oil for additional informotit<br />
DRIVE-IN THEATRE MFG. CO<br />
247, Edwordsvillc, Kac<br />
ne; HAmillon 2-5400<br />
i««etjf.<br />
SO<br />
The MODERN THEATRE SECTION<br />
mn
CONDENSED INDEX OF PRODUCTS<br />
mil<br />
^00<br />
^k"<br />
Page<br />
ADMISSION CONTROLS SYSTEMS, DRIVE-INS<br />
Eprad, Inc. 29<br />
37<br />
ATTBACTION BOARDS AND LETTERS<br />
K-Hill Signal Co!<br />
Adler Silhouette Letter Co. 46<br />
Notional Devices Co. 40<br />
Poblocki and Sons 37<br />
Drive-In Theatre Mig. Co.<br />
AUTO RAIN VISORS<br />
47<br />
Dri-View Mlg. Co.<br />
BOXOFFICE SIGNS<br />
37<br />
Dura Engraving<br />
BUMPER STRIPS<br />
Corp. 43<br />
Ace-Hi Displays, Inc<br />
BUTTER CUPS FOR POPCORN<br />
36<br />
Supurdisplay, Inc., Server Sales, Inc.<br />
BUTTER SERVERS<br />
24<br />
Supurdisplay, Inc., Server Sales, Inc.<br />
CANDY<br />
24<br />
Reese Candy Co. 26<br />
Switzer Liconce Co. IP<br />
CARBON SAVERS<br />
12<br />
CARRY-OUT TRAYS<br />
Call Products Co. Theatre Candy Co., Inc "<br />
Wagner. Victor & Son, 30<br />
Inc.<br />
22<br />
CLEANING COMPOUND, WDTDOW CLEANER<br />
40<br />
COFFEE DISPENSERS<br />
C. B. Dolge Co.<br />
CONCESSIONS FOODS<br />
Steel Products Co. 25<br />
Castleberry's Food Co 23<br />
Loror's Kosher Sausage Factory 25<br />
CONCESSIONS EQUIPMENT<br />
30<br />
Victor Products Co. _<br />
Star Metal Corp.<br />
DRINK DISPENSERS<br />
39<br />
Superior Refrigetotor Mfo. Co. !>R<br />
DRINKS. SOFT<br />
^<br />
Coca-Cola Co. o,<br />
Dr Pepper Co ''Z''Z'''''ZZ. 9<br />
Hires Div., Beverages Int'l ir<br />
Pepsi-Cola<br />
-<br />
}?<br />
Royal Crown Cola Co. iS<br />
DRIVE-IN THEATRE EQUIPMENT<br />
Balloutyne Inst. & Elect., Inc. 2 3<br />
Dnve-In Theatre Mfg. Co 36, 39, 417 47! 50<br />
Electromode, Div. of Friden, Inc. 31<br />
tprad, Inc io' oq<br />
Selby Industries. Inc! 20<br />
Lou Walters Sales & Service Co. 49<br />
HREWORKS DISPLAY<br />
Display<br />
^H'J.^^'^'^ Fireworks Co., Inc.<br />
GLASS AND CHROME CLEANER<br />
48<br />
Kinner Products Co.<br />
HEATERS, IN-CAH<br />
to<br />
Electromode, Inc.. Div. of Friden, Inc. Eprad, Inc 31 ,i,<br />
Thermolator, Inc. .i<br />
Lou Walters Sales & Service'Co.<br />
HOT DOG MACHINES<br />
«<br />
Greer Enterprises<br />
.<br />
«<br />
INSECTICIDE FOGGING SPRAY<br />
C. B. Dolge Co .n<br />
JUNCTION BOXES, SPEAKER" BASKETS<br />
Dnve-In Theatre Miy. Co. ip<br />
Eprad, Inc. .<br />
f5<br />
LIGHTING, DHIVE-IN THEATRE<br />
Dnve-In Theatre Mfg. Co. 41<br />
MOSQUITO<br />
sn<br />
REPELLANT<br />
Pic Corp .,<br />
music tapes "<br />
no°^'^t'y'p'„!?^s^«--'^"'=--<br />
Berney Novelty Co., Inc. 40<br />
PLAYGROUND EQUIPMENT<br />
Seit'er J'"J'''"?=<br />
Trams<br />
Uelmer 33<br />
F. Harris Co. en<br />
Miracle Equipment Co. oi<br />
PAINT FOR DRIVE-IN SCREENS<br />
Dnve-In Theatre Mfg. Co iq<br />
Spatz Paint Industries, Inc 40<br />
Selby Industries, Inc. ?n<br />
Technikote Corp.<br />
30<br />
POPCORN EQUIPMENT i SUPPLIES<br />
Manley, Inc<br />
C. F. Simonin's Sons oc<br />
Speed Scoop fo<br />
PROJECTION ARC LAMPS<br />
C. S. Ashcroit Mfg. Co. ti<br />
Strong Electric Corp. i<br />
PROJECTION LENSES<br />
PROJECTOR PARTS<br />
Kollmorgen Corp. ,,,<br />
LaVezzi Machine Works<br />
PROJECTORS "<br />
40 "<br />
National Theatre Supply<br />
Camera Equipment Co.<br />
34 35 '<br />
45<br />
North American "<br />
Philips Co.<br />
27<br />
Ballantyne Inst. & Elects. 2 3<br />
PROMOpONS<br />
Ace-Hi Displays, Inc. 36<br />
Flowers of Hawaii, Ltd. 49<br />
RECTIFIERS<br />
Ashcraft Mfg. Co., C. S.<br />
REELS<br />
32<br />
Goldberg Bros<br />
REFLECTORS<br />
12<br />
Heyer-Shultz, loc 37<br />
Strong Electric Corp. ..._ 14<br />
lOXOFFICE :: February 10, 1964<br />
SANITATION EQUIPMENT<br />
County Specialties<br />
SCREEN SURFACING. DHIVE-OJ<br />
David Siegel<br />
SCREENS, INDOOR<br />
Techriikote Corp.<br />
SEATING, HARDTOPS<br />
Irwin Seating Co.<br />
SniCON EXCITER LAMP SUPPLY<br />
Kneisley Electric Co.<br />
SLIDES FOR LOCAL ADVERTISERS<br />
National Studios<br />
SOUND AMPLIFIER, OPTICAL<br />
Eprad, Inc.<br />
SNOW CONE EQUIPMENT<br />
Samuel Bert Mfg. Co.<br />
S. T. Echols, Inc.<br />
SPEAKERS. IN-CAfl<br />
-In Theatre Mfg. Co.<br />
Eprad, Inc.<br />
Minneapolis Speaker Co!<br />
Page<br />
Page<br />
Motiograph, Inc, _ 38<br />
National Theatre Supply 34. 35<br />
Projected Sound 30<br />
SPEAKER RECONING AND REPAIR<br />
Minneapolis Speaker Co. _ 50<br />
National Speaker Reconing Co<br />
THEATRE EQUIPMENT, LEASING<br />
3S<br />
Ballantyne Inst, 4 Elects<br />
THEATRE EQUIPMENT 4 SUPPLIES<br />
2, 3<br />
Indiana Cash Drawer Co 30<br />
TOWERS, WINGS, FENCE, SPEAKER POSTS,<br />
BOXOFFICES, TRAFFIC RAIL<br />
Drive-In Theatre Mig, Co 39<br />
Selby Industries, Inc 20<br />
Siegel, David 30<br />
TRANSISTORIZED SOUND<br />
National Theatre Supply Co<br />
WEED KILLER<br />
34, 35<br />
C. B. Dolge Co.<br />
. . 40<br />
XENON LAMPS 4 POWER SUPPLIES<br />
XeTRON Div., Carbons, Inc. 8<br />
Clip and Mail This Postage-Free Coupon Today<br />
FOR MORE INFORMATION<br />
This form is designed to help you get more information on products and services<br />
advertised in this issue of The Modern Theatre Section or described in the "New<br />
Equipment and Developments" and "Literature" and news pages. Check: The advertisements<br />
or the items on which you wont more information. Then: Fill in your<br />
name, address, etc., in the space provided on the reverse side, fold as indicated,<br />
staple or tape closed, and mail. No postage stamp needed.<br />
ALPHABETICAL INDEX OF ADVERTISERS. Issue of February 10, 1964<br />
Page<br />
n Ace-Hi Displays, Inc 36<br />
n Adler Silhouette Letter Co. ... 46<br />
n Ashcraft Mfg. Co., C. S 32<br />
D Ballantyne Inst. & Elect., Inc 2, 3<br />
D Bert Mfg. Co., Samuel 19<br />
n Berney Novelty Co., Inc 48<br />
n Call Products Co 12<br />
D Comera Equipment Co 45<br />
D Castleberry's Food Co 23<br />
D Coco-Cola Co 21<br />
n County Specialties 38<br />
n Deibler Trackless Trains 39<br />
D Dolge Co., C. B 40<br />
n Dr Pepper Co 9<br />
n Dri-View Mfg. Co 37<br />
D Drive-In Theatre Mfg. Co. 36, 39, 41, 47, 50<br />
n Drive-In Theatre Recording Service 44<br />
n Dura Engraving Co 48<br />
n Echols, Inc., S. T 25<br />
D Electromode, Div. of Friden, Inc 31<br />
n Eprad, Inc 13,29<br />
D Flowers of Hawaii, Ltd 49<br />
D Goldberg Bros 12<br />
n Greer Enterprises 26<br />
n Harris Co., Delmer F 50<br />
D Heyer-Shultz, Inc 37<br />
n Hires Div., Beverage Internat'l, Inc 16<br />
n Indiana Cash Drawer Co 30<br />
n Irwin Seating Co 26<br />
n K-Hill Signal Co 37<br />
n Kinner Products Co 48<br />
D Kneisley Electric Co 47<br />
n Kollmorgen Corp 37<br />
n LaVezzi Machine Works 49<br />
n Lazor's Kosher Sausage Factory 25<br />
n Liberty Display Fireworks Co., Inc 48<br />
NEW EQUIPMENT and DEVELOPMENTS<br />
Page<br />
Page<br />
n Maniey, Inc 19<br />
n Minneapolis Speaker Co 50<br />
n Miracle Equipment Co 33<br />
n Motiograph, Inc 38<br />
n National Devices Co 40<br />
D National Speaker Reconing Co 36<br />
D National Studios 48<br />
D National Theatre Supply Co 34, 35<br />
n North American Philips Co 27<br />
D Pepsi-Cola Co 11<br />
D Pic Corp 45<br />
n Poblocki and Sons 37<br />
n Projected Sound, Inc 30<br />
D Reese Candy Co 26<br />
n Royal Crown Cola Co 15<br />
n Selby Industries, Inc 20<br />
n Senga Special Products 50<br />
n Siegel, David 30, 48<br />
n Simonin's Sons, Inc., C. F 25<br />
D Spotz Paint Industries, Inc 49<br />
n Speed Scoop 18<br />
D Star Metal Corp 39<br />
n Steel Products Co 25<br />
D Strong Electric Corp 5, 14<br />
n Supurdisplay, Inc., Server Sales, Inc 24<br />
n Superior Refrigerator Mfg. Co 26<br />
n Switzer Licorice Co 18<br />
n Technikote Corp 30<br />
n Theatre Candy Co., Inc 30<br />
n Thermolator Corp 46<br />
D Victor Products Co 30<br />
n Wagner, Victor & Son 22<br />
n Walters Soles & Service Co., Lou 49<br />
n Western Electronics 14<br />
n XeTRON, Inc., Division of Carbons, Inc. .. 8<br />
Roadway Lamp With Speaker 47 D Nylon Carpet Fused to Vinyl 48<br />
1964 Line of Vittle Vendors 47<br />
Undcrcounter Cash Drawer 48<br />
D Baby Bottle Warmer 48 n Sturdy, Smart Pork Benches 48<br />
Page<br />
n Electric Wall Heater 49<br />
OTHER NEWS OF PRODUCTS and<br />
Page<br />
Q Advance Planning for Sound in Theatres 28<br />
Tape Recording Service 31<br />
EQUIPMENT<br />
Page<br />
Page<br />
D All-Transistorized Amplification 36<br />
n Fiberalas Screen Draoeries 45
about PEOPLE /<br />
Melville B. Rafp has been named general<br />
manager and chief executive officer of<br />
Continental Vending Corp. and its subsidiary.<br />
Continental Apco, it was announced<br />
by tiTistees John P. Campbell and<br />
Irving L. Wharton. Upon his appointment<br />
Rapp said: "We have started sliipments of<br />
our new line of vending equipment introduced<br />
at the recent trade shows. We have<br />
over a $1 million backlog of orders from<br />
practically every major vending operating<br />
company in the country. It is most heartening<br />
that our new Continental Apco<br />
equipment has received such an enthusiastic<br />
operator reception. In addition, our<br />
and PRODUCT<br />
new spare parts program is now in full<br />
operation."<br />
At the first quarterly meeting in Dallas<br />
of the Board of directors of Dr Pepper Co.<br />
January 23 it was voted to recommend a<br />
stock split of two for one to company<br />
stockholders who are scheduled to hold<br />
their annual meeting March 24. If approved<br />
by the stockholders, the split would<br />
involve tlie issuance of an additional share<br />
of stock for each share held, as soon as<br />
possible after the March 24 meeting, without<br />
any additional consideration and with-<br />
out any change in the capital or surplus of<br />
the company.<br />
Dr Pepper directors also voted to declare<br />
a 25 cents per share dividend, payable<br />
March 1, to stockholders of record Febi-uary<br />
18. Wesby R. Parker, president and<br />
board chairman, stated however, he would<br />
recommend to the board that a 15-cent<br />
dividend be established on the new stock<br />
shares if the split is approved. Tlie 15-cent<br />
payment would become effective with the<br />
June 1st dividend.<br />
B<br />
BOXOFFICE-MODERN THEATRE:<br />
Send me more information about the products and articles checked on<br />
the reverse side of this coupon.<br />
Name<br />
Position..<br />
Theatre or Circuit..<br />
Seating or Cor Capacity..<br />
Street<br />
Number<br />
City Zone State..<br />
A Fold along ttiis line witt> BOXOFFtCE address out. Staple or tope closed.<br />
HAVE YOU MADE ANY IMPROVEMENTS LATELY?<br />
We'd like to know about them and so would your fellow exhibitors.<br />
If you've installed new equipmenl or made other improvements in your<br />
theatre, send us the details— with photos, if possible. Or if you have<br />
any lips on how to handle some phase of theatre operations, concessions<br />
sales, etc.— faster, easier or belter— lei other showmen in on them. Send<br />
this material to:<br />
The Editor<br />
MODERN THEATRE<br />
A Fold along thit line with BOXOFFICE address out. Stople or tooe closed.<br />
BUSINESS REPLY ENVELOPE<br />
Clou Permit Ho. 87.4 Section 34.9 PLiR - Kon»o» City, It - Mo.<br />
BOXOFFICE-MODERN THEATRE<br />
d^^^<br />
825 Van Brunt Blvd.<br />
KANSAS CITY 24.<br />
MO
--iiplHl/<br />
. . . 4th<br />
—<br />
a<br />
1<br />
• ADLINE5 & EXPLOITIPS<br />
• ALPHABETICAL INDEX<br />
• EXHIBITOR HAS HIS SAY<br />
• FEATURE RELEASE CHART<br />
• FEATURE REVIEW DIGEST<br />
• SHORTS RELEASE CHART<br />
• SHORT SUBJECT REVIEWS<br />
• REVIEWS OF FEATURES<br />
• SHOWMANDISING IDEAS<br />
THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G<br />
Decorate for a Lift . . . Patrons and Staff Will Enjoy It<br />
Tampa Drive-In Circuit<br />
Has Year-Long Holiday<br />
Display Competition; It<br />
Also Aids <strong>Boxoffice</strong><br />
rWai'<br />
rita UK!<br />
,,.E(3*I<br />
I<br />
Take time occasionally to do something<br />
original, something different. Don't be<br />
afraid of flopping—the chances are you<br />
won't—and you may win some cash prizes<br />
as did Hank Mueller, who runs the 28th<br />
Street Drive-In at St. Petersburg, Pla., and<br />
just as important, you will win satisfaction<br />
for a job well done, for contributing something<br />
extra to the success of your boxoffice.<br />
Mueller drew on his own ideas and skill<br />
in design, called in some latent employe<br />
talent and. with a bit of help from the outside,<br />
he won fom- first place prizes, two<br />
seconds and one third in the 1963 holiday<br />
decorating contest conducted by the circuit<br />
for which he works, Tampa Bay<br />
Theatres.<br />
And, a glance at pictures of some of his<br />
winning exhibits reproduced in the accompanying<br />
columns shows that his enterprise<br />
undoubtedly helped at the boxoffice.<br />
Two of Mueller's winning displays—for<br />
Valentine's Day and Easter—were described<br />
in <strong>Boxoffice</strong> Showmandiser several<br />
months ago. He followed up with successes<br />
on Fourth of July decorations. Labor<br />
Day, Thanksgiving, Halloween and Christmas-New<br />
Year's.<br />
The contest rules limited material expenses<br />
to $100 or less for each holiday.<br />
Judges considered day as well as nighttime<br />
effectiveness of the displays, also originality,<br />
design, color effect and placement<br />
anywhere around the drive-in.<br />
Patricia Ellerbrush, a Junior College student<br />
who works in the 28th Street concession<br />
building, became Mueller's star helper,<br />
doing watercolor scenes for decorations<br />
throughout the year.<br />
FOURTH OF JULY<br />
For the Fourth of July the drive-in was<br />
gay and patriotic. Over the boxoffice, dime<br />
store flags blew in the breeze, and on each<br />
side of the approach were two large arches<br />
with "LET FREEDOM RING" across the<br />
top, and three liberty bells inscribed, "July<br />
.<br />
. . 1776. The bells were made of<br />
masonite, wire, etc., by a nearby sign company.<br />
On the concession room walls, were<br />
four watercolor pictures, painted by Miss<br />
Ellerbrush and framed and draped by Mrs.<br />
Mueller, depicting scenes of Iwo Jima, Betsy<br />
Everybody relishes an occasional change. Milady gets a big lift when she buys a new head decoration—<br />
new hat! Tampa Boy Theatres feels its customers, and the managers, too, get a lift from seasonal redecoration<br />
at its drive-ins. Above, is a "graveyard" display along the entranceway to the boxoffice which<br />
certainly give the youngsters a lift at Halloween time. It was one of the winning entries of Hank Mueller<br />
in the circuit's year-long holiday decorations contest.<br />
Ross, a Revolutionary battle and Pilgrims<br />
marching.<br />
Total decorations cost was $102.34. Won<br />
second place.<br />
LABOR DAY<br />
"Salute to Labor Day." Foil-coverei<br />
gears, motion picture camera mockup and<br />
three factory like stioxctures, bought from<br />
Poster Arts Co. for $51.50 made an imposing<br />
"industi-y" display beside the drivein<br />
entranceway. Near the boxoffice an old<br />
two-door touring car of the 1920s got much<br />
attention. It is owned by the theatre and<br />
used in promotions. Again, Miss Ellerbrush<br />
painted watercolors on the Labor Day<br />
theme for the concession building. Won<br />
first place.<br />
HALLOWEEN<br />
Halloween, another first place decoration.<br />
Concentration was on the boxoffice<br />
and the area beside the entranceways.<br />
Black witch with broom, made from<br />
masonite and flourescent paint by Shelton<br />
Sign Co., was erected above boxoffice with<br />
a yellow moon, made by employes from<br />
scrap plastic. It was lighted at night with<br />
yellow spots.<br />
The "graveyard" was pictured in the<br />
local paper. In the "gi-aveyard" greeting<br />
patrons as they approached the boxoffice<br />
were tombstones with inscriptions such as<br />
"Underneath Here Lies All Bones . . . This<br />
Is What Happened to Baby Jane": a tall<br />
black witch, cat on her shoulder, stirring a<br />
pot of Halloween cheer with her broomstick,<br />
brightly lighted at night; a monster<br />
Manager Mueller enlisted staff talent to moke his<br />
original decorations. Patricio Ellerbrush, a concession<br />
girl and Junior College student, painted watercolor<br />
pictures on the concession building walls to give the<br />
Tampa Bay airer a new look on the holidays. Here she<br />
stands beside a flag display she painted for the<br />
Fourth of July. Mrs. Mueller framed the picture in<br />
red, white and blue material.<br />
made by Mrs. Mueller from chicken wire,<br />
old clothes, mask and wig sometime previously<br />
for "Macabre"; a coffin, skeleton,<br />
etc., made from scrapwood by Mueller and<br />
his staffers. The latter dressed in homemade<br />
costumes.<br />
Also appropriate water colors on the<br />
concession building walls were painted by<br />
Miss Ellerbrush.<br />
THANKSGIVING<br />
Thanksgiving. An art contest was sponsored<br />
by the drive-in for Junior College<br />
I<br />
Continued on next page)<br />
BOXOFFICE Showmandiser :: Feb. 10, 1964 21 — 1
—<br />
This is a closeup ot the Horn of Plenty, made from Manager Mueller is shown at the concession counter<br />
plywood, and filled with painted vegetables spills its below a canvas (display on canvas) he mode for a<br />
bounty olong on entranccway ot the oirer. totol of $1.25.<br />
Decorate for a Lift . . .<br />
'Continued from preceding page)<br />
students. Winning entries were put in<br />
28x44 frames and placed on easels set up<br />
along the approaches to the boxoffice. A<br />
huge Horn of Plenty, made by Mueller from<br />
plj^vood with painted fioiit and vegetables<br />
spilling out of it, was placed along the<br />
approaches.<br />
CHRISTMAS-NEW YEAR<br />
A combination Christmas-New Year's<br />
decoration won first place in the circuit<br />
contest and placed second in the St.<br />
Petersburg's holiday decorations competition.<br />
At the front of the drive-in was a Santa<br />
Claus and reindeer display already a part<br />
of the theatre equipment. The Labor Day<br />
buildings were used for a carol singers display,<br />
with the singers, purchased at a cost<br />
of .$45, .standing on top of the structures.<br />
The Fourth of July arches were put up<br />
again, this time with "SEASON'S GREET-<br />
INGS" across the top. Figurines depicting<br />
the birth of the Christ Child made up a<br />
manger scene. Huge foil candles which<br />
glowed at night extended from the roof of<br />
the boxoffice. They were made by wrapping<br />
cardboard caiTDet rollers with foil.<br />
Colorful streamers and seasonal watercolor<br />
pictures decorated the grille room,<br />
where Mrs. Mueller, dressed as Mrs. Claus,<br />
passed out lollipops to the children.<br />
Many benefits are derived from such<br />
contests. The desire to win stimulated each<br />
theatre manager's pride in his theatre's appearance.<br />
Patrons commented on and<br />
greatly enjoyed the seasonal decorations<br />
throughout the entire year. Employe participation<br />
in helping make decorations and<br />
contributing ideas created good working<br />
relationships and a feeling of belonging to<br />
the organization.<br />
'Victors' Style Promotion Features V-Line<br />
National scope, distributor-arranged promotion<br />
for "The 'Victors" is fashioned<br />
around the V-sign.<br />
Harper's Bazaar January issue kicks off<br />
one ijhase of the promotion with ten pages<br />
on fa.shions insjiied by the Columbia film,<br />
including six pages of ads by clothing<br />
manufacturers, each bearing "The Victors"<br />
logotype. The editorial copy spotlights<br />
George Hamilton and George Peppard,<br />
male stars, and two of the female stars,<br />
Elke Sommer and Melina Mercoui'i.<br />
This top fashion magazine is servicing a<br />
V-Line fashion program to department<br />
stores in key cities, including Saks Fifth<br />
Avenue and its 18 branches. Woodward &<br />
Lothrop in Washington and its branches,<br />
Shillito's in Cincinnati and Jordan Marsh<br />
in Boston.<br />
The theme of the promotion is the newest<br />
look In women's attire— the V-Llne<br />
which spotlights V-necks, V-blbs and slips<br />
designed to emphasize "V" patterns. "V"<br />
window props emphasizing that the fashions<br />
are inspired by "The Victors" and Incorporating<br />
the film logotype arc described<br />
in all HarjJer's Bazaar material to the<br />
stores. All designs for the luomotlon of<br />
the V-Llne fashions will mako prominent<br />
u.sc of scene stills from "The Victors." The<br />
film stars six actresses, each of whom has<br />
a worldwide reputation for the clothes she<br />
wears—Jeanne Moreau, Melina Mercouri,<br />
Rosanna Schiaffino, Romy Schneider, Elke<br />
Sommer and Senta Berger.<br />
At least six important fashion manufacturers<br />
and one of the country's most<br />
fa.shionable women's shoe firms have designed<br />
special apparel inspired by the Columbia<br />
release. Included are Debshire, the<br />
Sidneys, Mr. Pants, Schrader, Fred Perlsberg,<br />
Sportwhirl and the I. Miller Shoe<br />
Corp. In addition, a number of costume<br />
jewelry firms are suggesting display of<br />
necklaces on "V" props.<br />
Bank and Theatre to Hold<br />
Adult Forums Monthly<br />
The El Rty Theatre in Los Angeles and<br />
the Columbia Savings Bank have arranged<br />
to hold special matinee forums on "Contemporary<br />
Living." On the programs will<br />
be feature films, informative speakers and<br />
discussions of subjects of vital interest to<br />
mature adults. The monthly matinees will<br />
be free.<br />
"Arabia' Opening Rental<br />
Herb Stanfill of the Manring Theatre in<br />
Middlcsboro, Ky.. arranged an opening<br />
night rental of "Lawrence of Arabia" January<br />
22 to the Optimist Club.<br />
Store Tieups Are Big<br />
In 'Sword' Campaign<br />
Getting department stores to come in on<br />
film promotions around Christmas time<br />
isn't the easiest thing to do, but Manager<br />
Joe Garvey of Schine's Granada in Buffalo,<br />
N.Y., did the trick in great style for "The<br />
Sword in the Stone," and obtained excellent<br />
window, newspaper and store space.<br />
W. T. Grant neighborhood and downtown<br />
stores plugged the records. The<br />
albums were put on sale in the theatre<br />
lobby on a percentage deal.<br />
The AM&A and Hengerer department<br />
stores, downtown and in shopping centers,<br />
featured Disney toys and the film in displays.<br />
Sattler's big department store went for<br />
the trip to the forthcoming world's fair<br />
Disneyland exhibit, and promoted this to<br />
the hilt—transportation by Greyhound, accommodations<br />
at the Lexington Hotel and<br />
$50 in expense money for a parent and<br />
child. Sattler's used ad, window and store<br />
space to advertise the trip.<br />
Garvey sent letters to all factory unions<br />
and organizations announcing a special<br />
advance price of 50 cents for employes and<br />
children.<br />
Sixteen Empire News trucks carried<br />
banners.<br />
Tielng in with the Mickey Mouse show<br />
on Channel 2, Garvey promoted dozens of<br />
toys, which were given away by Captain<br />
Bob, local TV personality, each with a full<br />
film credit.<br />
The Sunday Courier-Express of December<br />
15 carried a two-page stoiy in pictures.<br />
The Ampol Eagle, popular local weekly,<br />
ran a coloring contest, with guest tickets<br />
being awarded to the 25 best entries. Radio<br />
station WEBR ran a contest, awarding<br />
guest tickets to the first 25 listeners writing<br />
in, naming the characters in the film.<br />
Garvey's extra efforts paid off well as a<br />
new house attendance record was established<br />
during the first two weeks.<br />
Excalibur in Chain Store<br />
Game All Over Nation<br />
Walt Disney's "The Sword in the Stone,"<br />
is the inspiration for a supermarket game<br />
under way in some 3,000 food supermarkets<br />
coast to coast.<br />
The contest kicked off January 2 with<br />
full page ads in top national weekly magazines<br />
and with some 8,000.000 mailings.<br />
The mailing pieces include tearout coupons<br />
redeemable for "Sword in the Stone" lings<br />
at the supermarkets. "Sword in the Stone"<br />
game cards and "Royal Member of the<br />
Round Table" certificates printed on<br />
parchment and requiring a pledge to, "protect<br />
your castle from all dragons, witches<br />
and ogres."<br />
In addition to the ad costs for local<br />
newspaper, radio and TV, an estimated 30<br />
divisions of 13 chain stores are expected to<br />
spend over $3 million on the game itself<br />
and the prizes. Prizes consist of store<br />
products, $100 cash awards and chances on<br />
free trips to Disneyland.<br />
"<br />
"The Sword in the Stone supermarket<br />
game was developed by Henry Reichman.<br />
A rental for May 6 and 7 at the Auburn<br />
iN.Y.) Theatre has been signed by Lou<br />
Hart for presentation of the Saint Francis<br />
Minstrels.<br />
— 22 — BOXOFFICE Showmandiser :: Feb. 10, 1964
. . Saturday<br />
,<br />
—<br />
. . We<br />
Boys-Girls Club Important in English Theatre<br />
Big Doses of Promotion Include Kiddy<br />
1<br />
ji*<br />
3<br />
1^<br />
.rȣ<br />
Weekly, Bikes, Aid in Guide Dog Drive<br />
The Boys and Girls Club at the Gaumont<br />
Theatre in Peterborough has been developed<br />
into an important theatre activity<br />
by application of large doses of promotion.<br />
Terence H. Mellor, manager, employs<br />
many of the proven stunts in the showmanship<br />
book to maintain heavy attendance<br />
at the Gaumont's Saturday morning<br />
programs.<br />
Every Saturday, he has a couple of boys<br />
and the theatre doorman on the streets<br />
with sandwich signs reading:<br />
"See (attraction name) at the Gaumont<br />
Boys and Girls Club . (date)<br />
9:30. Admission on Only 6d. And Win a<br />
Raleigh Bicycle Free!"<br />
(6d. is approximately 15 cents)<br />
After the morning show, two boys are assigned<br />
to mingle with the crowds of youngsters<br />
leaving the theatre with signs they<br />
can can-y above their heads, which read:<br />
COPY ON SHOPPING BAGS<br />
"We Have Just Been to the Gaumont<br />
Boys and Girls Club, etc., etc. (same copy<br />
as above) ."<br />
Other promotions include:<br />
• Stamped copy on shopping bags and<br />
store bags addressed to the parents— "Take<br />
Your Kiddies to the Gaumont Boys and<br />
Girls Club E^very Saturday Morning at<br />
9:30. Admission Only 6d. And Have Carefree<br />
Mornings of Shopping at . . . (store<br />
name, etc.)." These tieups usually are with<br />
ice cream parlors, fruit stands, meat<br />
butchers, restaurants, etc.<br />
• Tieups with bicycle and children merchandise<br />
shops. These stores plug their<br />
merchandise giveaways at the Gaumont<br />
matinees.<br />
• Posters and counter displays. These<br />
usually advertise the Boys and Girls Club<br />
bicycle giveaways, birthday parties, etc.,<br />
but read:<br />
PARENTS: Did you know that the<br />
Gaumont Boys and Girls Club takes<br />
care of your children from 9:30 to 12<br />
p.m. every Saturday morning for only<br />
6d. Full details from the theatre, or<br />
phone 3125.<br />
STRESSES BIKE GIFTS<br />
• Lobby displays: Besides the bicycle<br />
prizes. Manager Mellor keeps stressing<br />
bicycle and traffic safety, and the other attractions<br />
on his kiddy show programs.<br />
• Weekly newspaper: Recently he got<br />
some of the older youngsters (12-14) to<br />
publish "The Gaumont Weekly . . . Boys<br />
and Girls Club Own Newspaper." This is<br />
a very simple affair, being merely a mimeographed<br />
sheet, printed one side at the start.<br />
This achieved tremendous publicity, when<br />
the local newspaper devoted a whole page<br />
of pictures and stories about the Gaumont<br />
Boys and Girls Club Weekly editors in<br />
action.<br />
The kiddy show format comprises, of<br />
course, the screen attractions, plus special<br />
stage events, but the backbone has been<br />
the giveaway of Raleigh bicycles, probably<br />
the most popular two-wheel vehicle in England.<br />
Supplied by the manufacturer in a<br />
BOXOFFICE Showmandiser :: Feb. 10, 1964<br />
nationwide tieup with theatres, these bikes<br />
are usually awarded in safety contests.<br />
Manager Mellor had a safety contest under<br />
way at the time of his report, in which tho<br />
local Raleigh bicycle shop cooperated.<br />
Want ads, leaflets, store and theatre<br />
displays advised that entry blanks had to<br />
be obtained at the Gaumont's Saturday<br />
Boys and Girls Club show. The safety<br />
slogan affair was sponsored by no less than<br />
the Royal Society for the Prevention of<br />
Accidents and, of course, the Raleigh bi':e<br />
manufacturer, "in cooperation with the<br />
Gaumont Boys and Girls Club." A number<br />
of Super Raleigh models were the national<br />
prizes.<br />
On the local level, the prizes were less<br />
expensive Raleigh models, fountain pens,<br />
books, etc. The winning local entries were<br />
fonvarded to the national contest headquarters.<br />
The mayor was one of the judges,<br />
with a safety officer and Manager Mellor.<br />
Another Mellor secret is that he keeps<br />
the "club" active. Recently the "club members"<br />
joined a couple of other organizations<br />
to collect enough tinfoil-encased milk<br />
bottle tops and other "silver paper" to buy<br />
a guide dog for a blind person. The local<br />
paper also gave tremendous publicity to<br />
this activity and four-column pictures.<br />
Ohio Manager Talks Up<br />
Kiddy Shows From Stage<br />
One Saturday afternoon, C. V. Mitchell<br />
stood in the lobby of the State Theatre in<br />
Postoria, Ohio, which he manages for Armstrong's<br />
Theatres, and glumly watched the<br />
few kids that were straggling in.<br />
"What can I do to increase my Saturday<br />
matinee?" he asked.<br />
"Why don't more children<br />
come to the theatre on Saturday<br />
afternoon?"<br />
An idea came to him—get on the stage<br />
before each performance on Saturdays and<br />
have a good old-fashioned talk with the<br />
kids and maybe he could find out a few<br />
things. This he did, and he found out<br />
MANY things, such as the youngsters go<br />
skating, watch cartoons on TV and do<br />
many other things on Saturdays.<br />
"Then I asked them how would they like<br />
a special Saturday matinee show of their<br />
own and, perhaps, form a Matinee Space<br />
Club," Mitchell relates. "This brought<br />
much enthusiasm and interest.<br />
"What was my special show going to be?<br />
Really it was nothing new. To be honest.<br />
I just went over an outline of my old<br />
Mickey Mouse Club and programmed a special<br />
feature with some cartoons and a<br />
comedy, plus another exciting chapter of<br />
our serial. Added to this was 'Fun Time<br />
on Stage,' made up of games. Winners<br />
receive prizes promoted from a local store.<br />
We also hold a door prize drawing each<br />
week for a gift.<br />
"I got the full cooperation of my schools,<br />
which is very important. They not only<br />
passed out heralds but made announcements<br />
of full details on the show.<br />
"My usher, dressed in a Space Suit—the<br />
name of my serial was 'The Lost Planet'<br />
passed out free ID cards on opening day<br />
— 23 —<br />
'Lilies' Star Likes Fans<br />
Even in Small Theatre<br />
As the old saying goes, "you never get<br />
anything unless you ask," or words to that<br />
effect. Richard J. Lash, who manages the<br />
Old Country Theatre at Plainview on Long<br />
Island, N.Y., knew that Sidney Poitier and<br />
Lilia Skala of "Lilies of the Field" cast live<br />
in his New York City area.<br />
Even though the Old Country isn't a big<br />
uptown showcase, he called Poitier but he<br />
was out of town. Miss Skala agreed to a<br />
personal appearance during the showing of<br />
"Lilies"—on Thursday—and she boosted<br />
this normally slow day.<br />
The audience was so receptive, she asked<br />
if she could return Saturday night, and<br />
the theatre was jammed that time. Her<br />
appearances resulted in tremendous publicity<br />
and "Lilies of the Field" did great<br />
business during its run.<br />
Here Manager Lash is seen presenting a<br />
bouquet of lilies to Lilia Skala, Mother<br />
Maria in the film.<br />
Later Lash had Miss Skala to appear in<br />
two other area houses when they played<br />
her picture.<br />
of the serial. My newspaper was a big help,<br />
printing two stories in advance and sending<br />
a man to the theatre on opening day<br />
to take pictures of our Moon Man giving<br />
the boys and girls ID cards.<br />
"When the children or adults would call<br />
for feature information or playtime, my<br />
cashier would add details on our Saturday<br />
Matinee Space Club.<br />
"What has this done for my Saturday<br />
afternoon boxoffice? It has made a big<br />
Improvement, that's what! . must<br />
keep the children coming into our theatres,<br />
because if they don't come today, who will<br />
be coming tomorrow?"<br />
Heralds for 'Wife'<br />
Large heralds. 8x12 '2 inches, headed<br />
"You Don't Have to Say 'I Do' to Be Married!"<br />
were used in Cleveland prior to<br />
"Common Law Wife" at the State Theatre.<br />
Copy featured a "Confidential Report" by<br />
a J. Lipser.<br />
Preseason Discount Cards<br />
Preseason discount passes are being sold<br />
at Mount Pleasant, Pa., by Homer Michael<br />
of the Evergreen Drive-In. The passes will<br />
admit a carload for $1.25 anytime when<br />
the Evergreen reopens in the spring. No<br />
passes were sold after February 1.
AA<br />
—<br />
—<br />
i<br />
I<br />
XHIBITOR HAS HIS SAY<br />
S-<br />
ABOUT PICTURESI<br />
ALLIED ARTISTS<br />
><br />
Black Zoo. The >—Micliael Goueh.<br />
Jeanne Cooper, Rod Lauren. Fair programnier.<br />
Color an asset. Played: preview only.<br />
—Lee Brewerton. Capitol Theatre, Raymond,<br />
Alta.. Pop. 3.000.<br />
BUENA VISTA<br />
Incredible Journey, The iBV) — Emile<br />
Genest, John Drainie, Sandra Scott. Great<br />
entertainment. Did very well. Played one<br />
week. Weather: Mild.—Jim Fraser, Auditorium<br />
Theatre. Red Wing, Minn. Pop.<br />
12,500.<br />
COLUMBIA<br />
Gidget Goes to Rome iCol)—James Darren,<br />
Jessie Roycc Landis. Cesare Danova.<br />
Very good and beautiful scenery. Will<br />
please your young folks and they are your<br />
big audience. Played Sun., Mon. Weather:<br />
Fair and cold.—Terry Axley, New Theatre,<br />
England, Ark. Pop. 2,136.<br />
Lawrence of Arabia iColi Peter —<br />
O'Toole, Alec Guinness. Anthony Quinn.<br />
Same old story. The picture arrived in town<br />
about six months after the public was hot<br />
to see it. What a grosser it would have been<br />
last April or May. As it is now, I've just<br />
lost a lot of money on a picture that might<br />
have been a money-maker. Played seven<br />
days. Weather: Fine.—Jim Fraser, Auditorium<br />
Theatre, Red Wing, Minn. Pop.<br />
12,500.<br />
METRO-GOLDWYN-MAYER<br />
Cattle King (MGMi — Robert Taylor,<br />
Joan Caulfield. Robert Middleton. This was<br />
just what the doctor ordered, just what wc,<br />
out here in Montana, can best understand.<br />
Small, cheap, westerns won't do anything<br />
for us. This is a good "large scale western,<br />
"<br />
with some star value and the folks liked it.<br />
One a month would do nicely. Played<br />
Thurs., Fri., Sat. Weather: Coolish.—Carl<br />
W. Veseth, Villa Theatre. Malta. Mont.<br />
Come Fly With Me (MGM)— Dolores<br />
Hart, Hugh O'Brian, Karl Boehm, Pamela<br />
Tiffin. Not a bad little comedy, which<br />
should please your young adult trade and<br />
maybe a few oldsters. Good to see Hugh<br />
O'Brian again. Why hasn't he been cast<br />
in more romantic comedy with roles like<br />
this? Did average for both nights. Played<br />
Sun., Mon. Weather: Pair and cool.<br />
James Hardy, Crescent Theatre, Jasonville,<br />
Ind. Pop. 2,500.<br />
Follow the Boys 'MGMi —Connie Francis,<br />
Rass Tamblyn, Paula Prentiss, Ron<br />
Randell. This attracted quite a few, due<br />
to Connie Francis and the title tune's<br />
Chuckles. Laughs. Fun<br />
For New Year's Day<br />
"The Thrill of It All " is wonderful!<br />
Doris Day »;cts bett«T all the time.<br />
The picture is full of ehuckles, luuRhs<br />
and fun. Truly Kood entertainment. I<br />
played it New Year's Day.<br />
Opera House<br />
Miltonvale, Kas.<br />
.lOIIN M. BAILEY<br />
'Beach Party' Suited<br />
His Best Patrons<br />
A real swell entertaining picture in<br />
beautiful color, "Beach Party" is just<br />
suited for our best patrons, those 10 to<br />
25 years of age, which are all we have<br />
left. Wc hit a real blizzard for poor<br />
grosses, but not the picture's fault.<br />
Many more like this, please.<br />
Roxy Theatre<br />
Randolph, Neb.<br />
LEONARD J. LEISE<br />
popularity. Has some lively moments and<br />
attractive players, but suffers from a weak<br />
script and a poor performance by Miss<br />
Francis. Played Sun., Mon. Weather: Cool.<br />
—Paul Fournier, Acadia Theatre, St. Leonard,<br />
N. B. Pop. 2,150.<br />
Password Is Courage, The (MGM)—Dirk<br />
Bogarde, Maria Perschy, Alfred Lynch.<br />
Has an English cast, in black and white.<br />
Lowest Sunday gross in years. Really a<br />
nice story about a real life hero. Not Sunday<br />
playdate. Good, but no courage at boxoffice.<br />
Played Sun., Mon. Weather: Hot.<br />
Ken Christiansen, Roxy Theatre, Washburn,<br />
N. D. Pop. 968.<br />
PARAMOUNT<br />
Donovan's Reef iPara) — John Wayne,<br />
Lee Marvin, Jack Warden. Another of those<br />
John Wayne shows. Action, fun, clean entertainment.<br />
More like these and the industry<br />
would be financially happy again.<br />
Played Sun.—John M. Bailey, Opera House.<br />
Miltonvale, Kas. Pop. 911.<br />
Fun in Acapulco (Para) — Elvis Presley,<br />
Ursula Andress, Elsa Cardenas. Good picture,<br />
but did lowest business of any firstrun<br />
Presley I've ever played. Did only half<br />
as much business as "It Happened at the<br />
World's Fair. Of course, business as a whole<br />
is off, but any picture with a South of the<br />
Border locale has never done well in my<br />
town. Played Sun. through Wed.— S. T.<br />
Jackson, Jackson Theatre, Plomaton, Ala.<br />
Pop. 1,480.<br />
Papa's Delicate Condition 'Para>—Jackie<br />
Gleason. Glynis Johns, Charlie Ruggles. A<br />
very nice picture that should have been seen<br />
by more. Everyone who came had a howling<br />
good time Nice color. Gleason is good and<br />
so were the other members of the cast.<br />
Played Sat.. Sun.—Harry Hawkinson jr.,<br />
Orpheum Theatre. Marietta, Minn. Pop. 380.<br />
20TH CENTURY-FOX<br />
GIgot i20th-Fox) — Jackie Gleason,<br />
Katherlne Kath, Jean Lefebvre. They don't<br />
come any better for family entertainment<br />
and the gross was lowest of '63 in ten<br />
months. Just hardly anybody showed up<br />
and kids were even missing. A floperoo<br />
here. Played Fri., Sat. Weather: Fair.<br />
Ken Christian.son, Roxy Theatre, Washburn,<br />
N. D. Pop. 913.<br />
UNITED ARTISTS<br />
Come Blow Your Horn lUA) — Frank<br />
Sinatra, Lee J. Cobb, Molly Picon. A swell,<br />
entertaining comedy that should have been<br />
a blockbuster, but fell below average. A real<br />
disappointment at the boxoffice, but those<br />
who saw it were highly satisfied. Played<br />
Sun., Mon. Weather: Good.—Leonard J.<br />
Leise, Roxy Theatre, Randolph, Neb. Pop.<br />
1.029.<br />
Five Miles to Midnight lUAi—Sophia<br />
Loren, Anthony Perkins, Gig Young. Second<br />
lowest Thursday-Friday-Saturday in history.<br />
Should be titled "Three Nights to the Poor<br />
House." Most patrons didn't know what was<br />
going on and none of the three knew what<br />
happened at the end. A waste of Anthony<br />
Perkins and a lot of film.—Bill Curran,<br />
Ramona Theatre. Kremmling, Colo. Pop. 900.<br />
UNIVERSAL<br />
King Kong vs. Godzilla iUniv>-—Michael<br />
Keith. Harry Holcomb, James Yagi. My<br />
patrons really ate this up. Why they go for<br />
such as this I'll never know. Did way above<br />
average for both nights. Played Fri., Sat.<br />
Weather: Warm.—James Hardy, Crescent<br />
Theatre, Jasonville, Ind. Pop. 2,500.<br />
Stagecoach to Dancer's Rock (Univ) —<br />
Warren Stevens. Martin Landau, Jody<br />
Lawrence, Del Moore. Very good western<br />
with an unusual plot and good acting. Did<br />
well. Played with "Jack the Giant Killer."<br />
We need this sort. Played Thur., Fri., Sat.<br />
Weather: Nice — Paul Fournier, Acadia<br />
Theatre, St. Leonard, New Bruswlck,<br />
Canada.<br />
Tammy and the Doctor lUnivt—Sandra<br />
Dee, Peter Fonda, Beulah Bondi. Tammy<br />
is a great favorite of ours, maybe because<br />
we make a little money on her shows. Anyway,<br />
it is a great picture. You small situations<br />
be sure to play it. Played Christmas<br />
Day.—John M. Bailey, Opera House, Miltonvale.<br />
Kas. Pop. 911.<br />
Thrill of It All, The (Univ)—Doris Day,<br />
James Garner, Arlene Fi'ancis. Veiy good.<br />
Wish I had more like it. Jackson Theatre,<br />
Folmaton, Ala. Pop. 1,480.<br />
To Kill a Mockingbird (Univ) —Gregory<br />
Peck, Mary Badham, Phillip Alford. A plug<br />
by our friendly editor in Town Talk gave<br />
this an extra. Many came I have not seen<br />
for montlis. Academy Awards helped. Excellent<br />
picture. Best gross in over three<br />
months. Played Sun., Mon. Weather:<br />
Bright. ^ Ken Christiansen, Roxy Theatre,<br />
Washburn, N.D. Pop. 913.<br />
WARNER BROS.<br />
Palm Springs Weekend (WB> — Ti-oy<br />
Ty Hardin. My<br />
Donahue, Connie Stevens,<br />
first Warner picture in foui' months and<br />
welcome back, boys. If they were all this<br />
good and did as well, then we'd have<br />
nothing to fight about. Every age group<br />
loved this one and it's one of the funniest<br />
we've run in months. Opened New Year's<br />
Eve to start the new year right. — Jim<br />
Fraser, Auditorium Theatre, Red Wing,<br />
Minn. Pop. 12,500.<br />
'Ticklish Aiiair Tickled<br />
North Dakota Crowds<br />
A very cute picture, "A Ticklish Affair,"<br />
was enjoyed by above-average<br />
crowds. Doubled the gross of "Flipper."<br />
What kind of patrons do I have?<br />
They loved "Ticklish .Affair" very<br />
much. An excellent selling trailer.<br />
Let's have more like (his!<br />
KEN CHRISTIANSON<br />
Roxy Theatre<br />
Washburn. N. D.<br />
— 24 — BOXOFFICE Showmandiser :: Feb. 10, 1964<br />
I<br />
.in,
'UAi-y<br />
—<br />
BOXOFFICE<br />
An interpretive analysis of lay and tradeprcss reviews. Running time is in parentheses. The plus ond<br />
minus signs mdicote degree or merit. Listings cover current reviews, updated regularly. This department<br />
also serves as on ALPHABETICAL INDEX to teoturc releases. © is for CinemaScope; fifi VistaVision;<br />
(PI Panavision; iT Technirama; s Other onomorphic processes. Symbol U denotes BOXOFFICE Blue Ribbori<br />
Award; O color photography. Legion of Decency (LOD) ratings: Al— Unobjectionable for Gcnerol Patronage;<br />
A2^Unobjectionable tor Adults or Adolescents; A3— Unobjectionable for Adults; A4 Morally<br />
BOOKINGUIDE<br />
Port for all; C—Condemned. For<br />
Review digest<br />
AND ALPHABETICAL INDEX<br />
Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary 'i is rated 2 pluses, — as 2 minuses.<br />
27S9Act One (110) Bio Dr WB 12-23-63 A2 +<br />
2767 All the Way Home (103) Dr Para 9-30-63 A2<br />
27S7 OAlone Against Rome<br />
X<br />
II<br />
(100) Rora Spec Parade 12-16-63<br />
2792 America America (174) Dr WB 1- 6-64 A3<br />
Any Number Can Win (116)<br />
Adv-Dr MGM 10-28-63<br />
2736 Atom Aoe Vampire (87) Ho Topaz 6- 3-63<br />
—B<br />
©Ballad of a Hussar, The<br />
(94) Operetta Artkino 7-29-63<br />
2739 ©Battle of the Worlds (S4) SF.. Topaz 6-17-63<br />
2750 ©Beach Party (100) ® C AlP 7-22-64 A3<br />
2750 Big Risk, The (111) . .Susp-Dr UA 7-22-63 A3<br />
2792 Billy Liar (96) c Com Dr Confl 1- 6-64 A3<br />
2779 ©Blood Feast (71)<br />
Ho Dr <strong>Boxoffice</strong> Spec. 11-18-63<br />
2764 Burning Court, The (102)<br />
Drama Trani-Liix 9-16-63 A2<br />
w i o iii ^— 3^<br />
I ^ E |fe £| .i'<br />
CD > u. xq: o-S zo<br />
,::-"<br />
Ij
REVIEW DIGEST<br />
AND ALPHABETICAL INDEX<br />
Very Good; + Good; - Fair; - Poor; - Very Poor. In the summary " is rated 2 pluses, - as 2 minuses.<br />
Is 2<br />
[
Feature productions by company in order ot releose. Running time is in parentheses. @ is for CinemoScopc;<br />
® VistoVision; (g) Panovision; a' Techniroma; %) Other onamorphic processes. Symbol U denotes BOXOFFICE<br />
Blue Ribbon Award; Color Photography. Letters and combinotions thereof indicate story type—{Complete<br />
key on next page). For review dotes and Picture Guide page numbers, see REVIEW DIGEST.<br />
^EATURE<br />
CHART<br />
ALLIED ARTISTS | ^i
.<br />
.<br />
1<br />
OTTie<br />
'<br />
Barbara<br />
;<br />
Ifichard<br />
.<br />
.<br />
llitii<br />
llisi<br />
FEATURE<br />
EMBASSY<br />
CHART<br />
Gentle Art of Murder (122).. D. 215<br />
(tiifi-dutibnl) . .reik'\ied u<br />
"(Mine l>oes Nol I*a>"<br />
(Krench)<br />
. . l>«iildle llairleux<br />
5°iM-G-M<br />
Slave (102) (& . Ady. .328<br />
Stwe Keeve. Jicqiies Sernss<br />
QCaptain Sindbad (90) ® Ad.. 326<br />
Uuy Williams. lleMi Hrueiil<br />
QWomen of the World<br />
(107) © Doc.. 318<br />
©A Ticklish Affair (89)
.<br />
.<br />
Apr<br />
. D.<br />
FEATURE<br />
CHART<br />
UNIVERSAL<br />
©A Gathering of Eagles<br />
(115) D..6313<br />
liock Hudson, liod Taylor<br />
The List of Adrian Messenger<br />
(98) My. .6315<br />
|T0.\ Hollywood Preview May 29)<br />
C. Otoige Scott, nana Wynter,<br />
plus several surprise guests<br />
@King Kong vs. Godzilla<br />
(91) Hoc.. 6314<br />
Michael Keith. Harry Holcomb<br />
©The Thrill of It All<br />
(108) C. .6316<br />
Doris l>.iy, James Garner,<br />
Arlene Francis. Edw. Andrews<br />
The Traitors (71) D..6317<br />
Tatrlck Allen, James Maxwell,<br />
Freud: The Secret Passion<br />
(formerly titled Freud)<br />
(120) D..6301<br />
Montgomery Cllft. Susannah Yerk,<br />
(General release)<br />
©Kiss of the Vampire<br />
(88) Ho. .6318<br />
Clifford Evans, Jennifer Daniels,<br />
Edward De Souza<br />
©Charade (120) (B MyC. .6401<br />
Cary Grant, Audrey Hepburn,<br />
Walter Matthau, Jani«s Cobum<br />
Young and Willing (112) ..D..6402<br />
Virginia Maskell, Paul Rogers<br />
©Dark Purpose (97) D..6403<br />
Shirley Jones, Rossano Bra2zl,<br />
George Sanders<br />
Pre-relea.ie<br />
The Dream Maker (90) ..M..6404<br />
Tommy Steele, Michael Medwln<br />
©Man's Favorite SportT<br />
(120) C..6405<br />
Rock Hudson. Paula Prentiss,<br />
Maria Perschy<br />
He Rides Tall (..) W.<br />
Tony Young, Jo Morrow, Dan Duryea<br />
WARNER BROS.<br />
OQSpencer's Mountain<br />
(118) ® P.. 265<br />
Henry Konda. Maureen O'Hara,<br />
James Mac.\rthur, Wally Cox,<br />
Donald Oisp, Mlmsy Fanner<br />
©PT 109 (140) ® D .266<br />
Cliff Robertson, Ty Hardin. James<br />
Gregory, Robert Gulp. Grant<br />
Williams<br />
©For Love or Money (108) C..6319<br />
Kirk Douglas, Mltzl GajTlor,<br />
©Rampage<br />
Robert Mlichum,<br />
(98) Ad.. 353<br />
MaittnelU,<br />
Blsa<br />
Gig Young. Thelma RItter<br />
Jack Hawkins<br />
©Mary, Mary (126) C. .354<br />
Debbie Reynolds, Barry Nelson<br />
Michael Rennle<br />
©Palm Springs Weekend<br />
(100) CD.. 355<br />
Troy Donahue, Connie Stevens<br />
©4 for Texas (115) D .<br />
.356<br />
Frank Sinatra. Dean Martin,<br />
Anita Eikberg, Ursula Andress<br />
The Man From Galveston<br />
(57) D..360<br />
Jeffrey Hunter. Preston Fosttr,<br />
Joanna Moore<br />
Dead Ringer (117) D..357<br />
Bette Davis, Karl Maiden<br />
©The Incredible Mr.<br />
Linnet (99) C. .359<br />
Don Knotts. Carole Coot. Jack<br />
Weston. Andrew Duggan<br />
Act One (110) D..362<br />
Jason Robards Hamilton.<br />
jr.. George<br />
Ell Wallach<br />
©Captain Newman, M.D CD..<br />
Gregory Peck, Tony Curtis,<br />
. . A Distant Trumpet D 365<br />
Ansle Dickinson<br />
Troy Donahue, Suzanne Pleshette,<br />
Diane McRnln, James Gregory<br />
Hide and Seek (..) D..6406<br />
f^irt Jurgens. Janet Munro<br />
The Raiders<br />
FBI Code 98<br />
Jack Kelly, Ray Danton, Andrew<br />
D.<br />
Dr.<br />
TInhert Oilp, Brian Keith.<br />
Dusgan<br />
Judi Meredith<br />
Robin and the Seven Hoods ..Com..<br />
Marnie<br />
Dr. Frank Sinatra, Dean Martta.<br />
Sammy Davis jr.<br />
rippl Hedren, Sean Cannery<br />
BOXOFFICE BookinGuide Feb. 10, 1964<br />
A. D. P.<br />
©Bullet for Billy the Kid<br />
(62) West.. Nov 63<br />
Steve Brodle<br />
APEX<br />
Hand Trap 63<br />
In the (90) Jul<br />
Elsa Daniel. Francisco Rabat<br />
ASTOR<br />
During One Night (84). .D. .<br />
Don Borisenko, Su.^an Hampshire<br />
Five Minutes to Live (80) Cr. .<br />
Johnny Ca.-nn, Mai Zetterllng<br />
JANUS<br />
Sparrows Can't Sing<br />
(93) C. .Jun63<br />
James Booth. Bartuni Wlnibor<br />
Heavens Above (117) C . . Jun 63<br />
Peter Sellers. Cecil Parker. Brock<br />
Peters<br />
The Face of War (105) Doc. Nov 63<br />
Just Once More (78) Melo.. Aug 63<br />
Lilli Bergman. Gosta Ekman<br />
Nurse on Wheels (86) C. Nov 63<br />
CROWN-INTERNATIONAL<br />
Terrified (81) Ac. Sep 63<br />
Rod Lauren, Tracy Olsen<br />
As Nature Intended (64) D . . Oct 63<br />
.lullet Pamela<br />
Mills,<br />
Green<br />
Ronald Lewis<br />
The Skydlvers (75) ..Adv.. Nov<br />
Maid for<br />
63<br />
Murder<br />
Kevin C^sey. Eric Toinlln<br />
(89) Com..Apr63<br />
Madmen of Mandoras<br />
Bob Monkhouse, Hattie Jacques<br />
(75) SF..Nov63 ©The Playboy of the Western<br />
Walter Stocker, Audrey Cain<br />
World (100) Com Dr,.Apr63<br />
Siobhan McKenna, Gary Raymond<br />
DAVIS DISTRIBUTORS<br />
©Passion Holiday<br />
JOSEPH BRENNER ASSOCIATES<br />
(75) Melo..Nov63<br />
Karate (80) Ad..<br />
Joel Holt.<br />
Chrkty<br />
Frank<br />
Foushee,<br />
Blaine<br />
Linda Hall<br />
EMERSON FILM ENTERPRISES<br />
LAKE ENTERPRISES<br />
There Is Still<br />
©The Room in Hell<br />
Kinfl's Musketeers<br />
(90)<br />
(96) Ac. Sus Dr. .Jul<br />
Jul 63<br />
63<br />
Barbara Valentin, Paul GiawloD<br />
Reba.stlan Chbot, Jeffrey Btone,<br />
Marina RertI<br />
LOPERT FILMS<br />
Monstrosity (65) Ho ..Sep 63 ©Tom Jones (131) C. Oct 63<br />
Erika Peters. Judy Btmber<br />
Albert Flrmey, Susannah<br />
©Muriel (115)<br />
Tork<br />
D. Nov 63<br />
©Buddha (134) D..Jan64<br />
Kojlnn Honga. Machiko Kyo<br />
©The Mouse on the Moon<br />
(82) Com.. Jim 63<br />
Margaret Rutherford. Terry-Ttiomas<br />
MACO FILM CORP.<br />
©Lafayette (110)<br />
(9 70 His Dr.. May 63<br />
Jack Hawkins. Orson Welles, Lllo<br />
Pulver, Edmund Purdoro<br />
MEDALLION<br />
©Cleopatra's Daughter<br />
(93) ® Ad.. Feb 63<br />
Debra Paget. B. Manni. Robert<br />
Alda<br />
Bomb for a Dictator<br />
(73) Ac. Feb 63<br />
Pierre Fre.^may. Michael Auclalr<br />
©Alone Against Rome (100) . . Dei: 63<br />
Rfvssana Podesta, Jeffries Lane<br />
©The Witch's Curse<br />
(78) (S> D.. Nov 63<br />
Kirk Morris. Helene Channel<br />
The Wastrel (84) D.. Nov 63<br />
Van Heflln, Ellie Lambcttl<br />
MOTION PICTURE INVESTORS<br />
The Checkered Flag (S3> . D. July 63<br />
Evelyn King. Ctarles 0. Marttn<br />
MPA FEATURE FILMS<br />
Four for the Morgue (84).. Ac<br />
Stacy Harris. I>oul3 Slrgo I<br />
NTD-SR<br />
Promises! Promises!<br />
(75) C. Oct 63<br />
J.i)7ie .Mansfield, Marie McDonald.<br />
PACEMAKER PICTURES<br />
©Fire in the Flesh<br />
(80) MeloDr.. Jul 63<br />
CUjiIlr.e Dupuls. Erno Crlsa<br />
PARADE RELEASING ORG.<br />
(j^Cavalry Command<br />
(84) Ad..0cl63<br />
John AgHf. lUchard Arlen. Myroo<br />
Ilealy<br />
©Ballad of a Gunfighter<br />
(84) Ad. Sep 63<br />
Marty Robhlns<br />
Drama 64<br />
Shell Shock (84) Jan<br />
Beach Dickerson. Carl Crow.<br />
Pamela Grey<br />
PROMINENT FILMS<br />
Macbeth (120) D.. Oct 63<br />
M;iurice Evans. Judith Anderson<br />
RIVIERA PRODUCTIONS<br />
©The Starfighlers (81) Jan 64<br />
ROYAL FILMS INT'L<br />
The Steppe (. .) Dr. .Oct 63<br />
Charles Vanel. Vlady<br />
Marina<br />
The Reluctant Saint (105).. CO..<br />
Ma.viraillan Schell, Klcardo Montalban<br />
of The Hunchback Rome<br />
(84) MeloDr.. Nov 63<br />
Gerald Blaln, Anna .Maria Ferrero<br />
©Love on a Pillow<br />
(102) re Dr.. Jan 64<br />
Brigitte Bardnt, Robert Hosseln<br />
SEVEN ARTS<br />
Small World of Sammy<br />
Lee (105) Aug 63<br />
Anthony Ne.\ley. Foster<br />
Jnlb<br />
©The Giant of Metropolis<br />
(92) Sc F Sep 63<br />
Gordon Mitchell. Bella Cortez<br />
©The Invincible Gladiator<br />
(96) Adv..S«p63<br />
Rlehird Harrison. Isabelle Corey<br />
SHAWN INTERNATIONAL<br />
Greenwich Village Story<br />
(95) D.. July S3<br />
Robert Hogan. Mellnda Plant<br />
Night Encounter<br />
(SO) War Dr. .Jan 64<br />
Marina Mady, Robert Hosseln<br />
TIMES FILM<br />
Violated Paradise<br />
(67) Doc..July63<br />
Narration: Tliomas L. Row, Paulette<br />
Girard<br />
Violent Midnight (90) Mys..May63<br />
Lee Phillips, Shepperd Strudwlek<br />
TOPAZ FILMS<br />
Atom Age Vampire (87) Ho. .Jun 63<br />
Albert Lupo. Susanne Loret<br />
©Battle of the Worlds<br />
(84) SF..Jun63<br />
Claude Rains. Bill (Tarter<br />
TRANSOCEAN FILMS<br />
Ordered to Love (82) . .Aug 63<br />
Maria Perschy. Harry Meyen<br />
TRANS-LUX<br />
The Burning Court (102) . . . Aug 63<br />
Nadja Tiller, Jean-Claude Brlaly<br />
ULTRA PICTURES<br />
©Two Nights With Cleopatra<br />
(..) ® Com.. Jun 63<br />
Sophia Loren, .\lberto Sordl,<br />
Ettore Mannl<br />
Love on the Riviera<br />
(..) Com Dr. .Aug 63<br />
Marcello Mastrolanni, Alberto SortU,<br />
Mlchele Morgan<br />
A Day in Court<br />
(70) Ep-Com May 63<br />
Sophia Loren, .\lberto Sordl.<br />
Walter Chiarl<br />
UMPO<br />
Double Deception<br />
(101) My. Jul 63<br />
.Incques RIberolles, Alice Kessler,<br />
Ellen<br />
Kessler<br />
UNION<br />
The Break (80) Adv..S«p63<br />
Tony Britton, William Lucas<br />
The Playgirl and the War<br />
Minister (90) . Comedy. . Nov 63<br />
Ian Carmlchael. Joan Oeenwood<br />
The Laugh Makers (SO) Com.. Nov 63<br />
Bins Crosby, Bob Hope<br />
The Sound of<br />
Laughter (75) Dec 63<br />
All Star Comedy<br />
WESTFIELD PRODUCTIONS<br />
©Playgirls International<br />
(71) 0oc..0ec63<br />
Betty Andrews, Eileen Traynor<br />
WOOLNER BROS,<br />
©Haunted World (89)
'<br />
v:.;Vi<br />
.<br />
.<br />
Jean<br />
Helen<br />
.Oiiibl<br />
YumeJI<br />
Ijirlssa<br />
Hand In t<br />
(Antfl).<br />
ItiUI<br />
FOREIGN LANGUAGE<br />
Ciske the Rat (8!<br />
Ili.ikrns) . .nick<br />
Kces Brusn<br />
Stray Dog 9-30-63<br />
TiUa."^! Shtmura<br />
(Toho) . Toshlro Mlfune,<br />
FOREIGN<br />
FEATURE<br />
LANGUAGE<br />
REVIEWS<br />
I<br />
A Stranger Knocks (81).. 4-22-63<br />
iTr.ins-Lui) . .BImllie<br />
Fedcfplel<br />
Young Love (80) 3-25-63<br />
( Enrlu.'iln' Int'l) . .Peler Weckslrom,<br />
Us Isti<br />
Army Game. The (87) 5-27-63<br />
(SHI . C. (le Tllllore, Blcetliarrlor<br />
Candide (90) 2-18-63<br />
(lillon) . .Je.in Pierre Cassd.<br />
I';e.-re Rniiscur, DllllU lATl.<br />
.Ntdia Graj<br />
Cross of the Living (90) . . 4-22-63<br />
(Cirl)— Kirl Boohm. Pascale Petit<br />
Devil and the Ten Commandments,<br />
The (120) 12-23-63<br />
(Union) ..Main Delon, Danielle<br />
llarrlcLU<br />
Julie the Redhead (96) .. 12-23-63<br />
(Stijun Infl) . .Pascile Petit.<br />
Maniol<br />
Gelln<br />
Li Pouoee (90) 11-11-63<br />
(Lionel) .^blgnlew CytKiUH,<br />
Sonne Teal<br />
Lola (90) 12- 3-62<br />
(Fllms-ArouiKl-lhe-World) .<br />
.\ntjuk MmK, .Marc Michel, Jacques<br />
Ilarden<br />
Long Absence. The (85) ..12-24-62<br />
illskim) .Mlda Valll, Oeorges<br />
Wil-on<br />
Loire at Twenty (113) 4- 8-63<br />
(Jinbivsy)<br />
.<br />
Jean-Pierre Leaad,<br />
Elewiora Bnisl Drapi, Chrlatlan<br />
I>oenner<br />
OlJxers of Teruel (90) 3-11-63<br />
(Confl) l.iidniUla Tcherljia<br />
Marriage of Figaro.<br />
The (105) 8-12-63<br />
(Inlonl Jean Mat. MkheUne<br />
Rmidet<br />
My Life to Li»e (85) 12- 2-63<br />
(I'nion) Anna Karlna.<br />
Stntr Bebbot<br />
Naked Autumn (98) .<br />
O. 1- 6-64<br />
d-MPri) Blmone Blmoret.<br />
Il'vlnalrl Kerman, Alexandra<br />
Rte«art<br />
Paris Belongs to Us (140) .<br />
. 1-14-63<br />
(M'-rlni) II. 8rhn
Opinions on Current Productions<br />
^EATURE REVIEWS<br />
Symbol Q denotes color; ® Cin«nioScope; (S) VlstoVision; ® Tcchniromo; g) other arKsmorphic processes. For story synopsis on each picture.<br />
SnoMMi<br />
I**<br />
WFelH<br />
-OSS<br />
Ti»^<br />
Seven Days in May<br />
Ratio:<br />
1.S5-1<br />
Paramount (6313) 118 Minutes Rel. Feb. '64<br />
This is a tense, exciting and provocative dramatization<br />
of tlie problems which our nation would face in a simulated<br />
takeover by a group of the military hierarchy, who<br />
might move in the manner of foreign revolutionary<br />
coups. Based on the best-selling novel by Fletcher Knebel ^^g,<br />
and Charles W. Bailey II, the picturization is powerful Lither)<br />
and a sure-fire blockbuster. Following on the heels of ^w•<br />
the assassination of President Kennedy, the film has an<br />
"It Could Happen Here" format, dealing with dangers<br />
to our Presidents. The worldwide emotional interest in<br />
the President of this country should help pack audiences<br />
into theatres everywhere. Several of the performances<br />
are of Academy Award caliber: Burt Lancaster for his<br />
brilliant role as General Scott, Edmond O'Brien for his<br />
hard-drinking southern Senator Clark, and perhaps,<br />
Fredric March, as the idealistic but uncanny President,<br />
and Kirk Douglas, as the colonel who uncovers the plot<br />
to overthrow the U.S. government. And Ava Gardner<br />
adds beauty and incidental romantic appeal. The blockbuster<br />
was produced in top-drawer style by Edward Lewis,<br />
from an excellent script by Rod Serling, superbly directed<br />
by John Frankenheimer.<br />
Burt Lancaster, Kirk Douglas, Fredric March, Ava<br />
Gardner, Edmond O'Brien, Martin Balsam.<br />
Dark Purpose<br />
Ratio: Romantic Drama<br />
1.85-1 O<br />
Universal (6403) 97 Minutes Rel. Feb. '64<br />
An international name cast, including Italy's Rossano<br />
Brazzi, Britain's George Sanders and France's Micheline<br />
Presle, in addition to America's Shirley Jones, photographed<br />
in Technicolor against Italian Riviera locations,<br />
add lush production gloss to a typical pulp magazine plot,<br />
are enough to insure strong grosses generally for this<br />
Galatea Lyre-Brazzi-Barclay-Hayutin picture produced<br />
by Steve Barclay. Women patrons will be most intrigued<br />
by the handsome Brazzi and the Balestra gowns worn by<br />
Shirley and Micheline, and there is enough mystery and<br />
suspense in the David P. Harmon screenplay, based on the<br />
novel by Doris Hume Kilburn. to satisfy the male segment<br />
of the audience. Director George Marshall does a<br />
creditable job and develops mounting tension in the<br />
climactic melodramatic moments. Brazzi is ideally cast ^^^^<br />
as a romantic lead who gradually reveals his villainous Men<br />
nature and Sanders gives one of his customary suave ^i^^<br />
portrayals. Miss Jones and the sophisticated Miss Presle<br />
are attractive and capable, while Georgia Moll captures<br />
the feminine acting honors as Brazzi's amnesic young<br />
wife whom he tries to keep hidden. But the picture's real<br />
star is the magnificent camera work by Gabor Pogany.<br />
The theme music, "Ravello," by Paul Baron, is melodious.<br />
Shirley Jones, Rossano Brazzi, Micheline Presle,<br />
George Sanders, Georgia Moll, Charles Fawcett.<br />
An Aiiair of the Skin<br />
Ratio:<br />
1.85-1<br />
Drama<br />
Zenith International 102 Minutes Rel. Jan. '64<br />
Ben Maddow, who produced, directed and wrote an<br />
outstanding documentary film, "The Savage Eye" in 1959,<br />
performs the same three chores for this tale of five<br />
mixed-up, free-loving sophisticated New Yorkers—but<br />
with far less dramatic effect. With Viveca Lindfors and<br />
Kevin McCarthy, familiar screen names, and stage players<br />
Lee Grant, Herbert Berghof and that fine Negro<br />
actress Diana Sands playing the quintet, the picture<br />
should do well enough at the art spots, but will have scant<br />
appeal to general audiences. For, in addition to a few<br />
startling and reahstic bedroom scenes, similar to those in<br />
French films, Maddow 's script is excessively talky as the<br />
chief characters discuss sex. illicit relationships and even<br />
suicide, and includes a distasteful scene in which the<br />
Negro girl moans and sighs as if she were in sexual<br />
rapture—just to shock her mother. Obviously, the picture<br />
is for adults only. The acting is uniformly excellent,<br />
with Miss Lindfors, as an aging fashion model, Berghof,<br />
as her passionless middle-aged lover, and Miss Sands, as<br />
the young Negro photographer outstanding, and Mc-<br />
Carthy and Lee Grant playing the more dramatic roles of<br />
a cheating husband and his loyal wife. Helen Levitt was<br />
coproducer.<br />
Viveca Lindfors, Kevin McCarthy, Lee Grant, Herbert<br />
Berghof, Diana Sands, Nancy Malone, Osceola Archer.<br />
[<br />
A Global Aiiau<br />
Ratio:<br />
1.85-1<br />
MGM (416) 84 Minutes Rel. Feb. '64<br />
This delightful comedy starring Bob Hope and several<br />
beautiful girls, has dignified officials of the UN playing<br />
straight-faced roles in sheerly ridiculous episodes. The<br />
viewer suspects that Bob Hope isn't really kidding, and is<br />
using the story as a vehicle to get across a serious message:<br />
The children of the world are everybody's problem.<br />
If so, more power to all concerned for doing it so well. A<br />
Seven Arts production, produced by Hall Bartlett. it has<br />
boxoffice appeal with the magic names of Hope and such<br />
beauties as Michele Mercier, Lilo Pulver, Elga Andersen,<br />
Miiko Taka and many more. The fast-moving comedy,<br />
with its impressive cast, has the UN as background for<br />
much of the action. For the thousands who have never<br />
been there, this is an asset for the exhibitor to exploit.<br />
Theme music by Dominic Frontiere is exceptionally good<br />
and Vic Dana's vocal recording, released in January,<br />
should be profitable promotion. Jack Arnold directed the<br />
screenplay, written by Arthur Marx, Bob Fisher and<br />
Charles Lederer from a story by Eugene Vale.<br />
Bob Hope, Lilo Pulver, Michele Mercier, Elga Andersen,<br />
Yvonne DeCarlo, Miiko Taka, Robert SterUng.<br />
A Yank in Viet-Nam<br />
Ratio:<br />
1.85-1<br />
Adventure-Action<br />
AUied Artists (6402) 80 Minutes Rel. Feb. '64<br />
Any film with the newsworthy Viet-Nam in the main<br />
title will attract attention, and a good concentration of<br />
selling the locale will make this conventionally concocted<br />
low-budget action film into a money-maker in action<br />
spots. Wray Davis and Marshall Thompson built up<br />
production values with the assistance of the U.S. Air<br />
Force group in Viet-Nam. who supplied helicopters right<br />
up to the front line of the warfare. Producer and directors<br />
were sometimes within somrds of real fighting in<br />
the jungle war. The Viet-Namese government lent an air<br />
of authenticity with the loan of a company of paratroopers<br />
making their jumps. Thompson, who directed<br />
and played a U. S. Marine major, captured by the Viet<br />
Cong rebels, is the only recognizable selling name. He is<br />
well supported by local actors. The story line is similar<br />
to the formula western. Enrique Magalona, leader of the<br />
small troop of guerillas, is an intrepid warrior untU the<br />
end of the picture. The film is more predictable than the<br />
locale where it was shot, for Thompson battles Magalona<br />
over beautiful Kieu Chinh. although in enemy country,<br />
and the film, naturally, ends on the proper note when the<br />
paratroopers fill the sky and beat off the enemy.<br />
Marshall Thompson, Enrique Magalona, Mario Barri,<br />
Kieu Chinh, Hoang Vinh Loc, My Tin, Pham Phuoc Chi.<br />
The Witch's Curse<br />
Medallion Pictures<br />
78 Minutes<br />
Ratio: Symbolic Horror<br />
1.85-1 ©<br />
Rel. Dec. '63<br />
This Palisade International presentation, based on the<br />
book, "Machiste in Hell," should intrigue and entice a<br />
vast segment of adult movie-goers with a pronounced<br />
predilection for the unusual in symbolic horror entertainment.<br />
Although the principal players—Kirk Morris,<br />
as the legendary Machiste of tremendous physical<br />
stamina and intellect, and Helene Chanel—mean notliing,<br />
per se, to American audiences, the basic story concept is<br />
unusual enough to justify commentary by the critical<br />
fraternity and therein lies the picture's prime potential.<br />
A witch's curse on a remote Scottish village leads to<br />
summoning, two decades later, of the aforementioned<br />
Machiste to wrest salvation for the alleged woman-ofmystery's<br />
granddaughter and bridegroom. The feat,<br />
inevitably, leads to encounters in the dark, dank vastness<br />
of hell, Machiste topping obstacles thi-ough power and<br />
purity of purpose. The witch, finally caught up with,<br />
rescinds the spell. The audience accustomed to such<br />
goings-on should be the film's best word-of-mouth<br />
recommendation. Acting is supplementary to story premise.<br />
Morris is a personably handsome hulk of leading<br />
man. conveying predictably firm resolve. Miss Chanel<br />
is appealingly feminine.<br />
Kirk Morris, Helene Chanel.<br />
JL<br />
The reviews on these pages moy be filed for future reference in ony of the following woys: (1) in ony rtondard<br />
l009«-leaf binder; individually, by company, in ony ston dord 3x5 cord index file; or (3) the BOXOFFICE in PICTURE<br />
*^'^t:;''"f<br />
sheets,<br />
may be obtained from Associated Publications, 825 Van Brunt Blvd., Konsos City 24, Mo., for $1.50, paid.<br />
GUIDE three-ring,<br />
(2)<br />
pocket-size binder. The latter, including o year's supply of booking and daily business record<br />
postage<br />
2800 BOXOFFICE BookinGuide Feb. 10, 1964 2799
. . . Every<br />
dinner<br />
. . Motherhood<br />
. . The<br />
. . Produced<br />
. . The<br />
-EATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs<br />
THE STORY<br />
"A Global Affair" (MGM)<br />
A beautiful girl guide Michelc Mcrcier, finds an<br />
abandoned baby in the United Nations building. The<br />
security guaid passes the responsibility on to Bob Hope,<br />
whose impassioned pleas for a good life for every child,<br />
delivered on his radio program, prompted the mother to<br />
leave the baby. Hope, a bachelor, reluctantly takes the<br />
infant home in a pet-carrier to avoid recriminations of<br />
his landlord, a dog-lover. Bob's neighbor, Robert Sterling.<br />
sees in the baby a great opportunity to recruit beautiful<br />
UN employes to assist as baby sitters. He's right ! In<br />
droves, inspired by "maternal" instinct, they come to the<br />
apartment and end up in a gay party. In the meantime,<br />
officials at the UN convince Hope he should keep the<br />
child until suitable parents, in a suitable country, are<br />
decided upon for the prized infant, now claimed by 111<br />
nations. A solution, pleasing to all. sees Hope and Mercier<br />
planning to marry and raise their global foundling.<br />
EXPLOITIPS:<br />
A baby show to find Miss Global Girl is ideal promotion<br />
here. Restaurants can feature any one of the foreign<br />
dishes mentioned in the picture. Theatre ticket and<br />
"foreign " tieup logical here. Any European-<br />
American group in the area could be invited.<br />
CATCHLINES:<br />
Hope on the Road to Paternity . . . Bob Has the Global<br />
Girls in a Spin . Was Never Like This<br />
Mother Knows Best.<br />
THE STORY:<br />
"A Y'ank in Viet-Nam" (AA)<br />
American Marine Major Benson (Marshall Thompson)<br />
is taken prisoner by the communist Viet Cong when his<br />
helicopter is shot down. The rebels attack a hospital and<br />
the resident doctor is captured. His wife is murdered.<br />
Enrique Magalona. leader of a band of guerillas, in love<br />
with the doctor's daughter. Kieu Chinh. sets out to rescue<br />
him. In the course of following the trail they inin into<br />
Cong soldiers and are able to rescue the major, who joins<br />
them. To complicate matters he falls for Miss Chinh.<br />
Later, he battles it out with Magalona while the enemy<br />
surrounds them. They find the doctor's whereabouts, and<br />
in the midst of heavy fighting rescue him. Magalona is<br />
killed just as a paratrooper battalion arrives to save the<br />
group—only to find the major, the doctor and his daughter<br />
the only sui-vivors.<br />
EXPLOITIPS:<br />
Almo.st every 15 minutes radio, television and newspapers<br />
carry stories on the war in 'Viet-Nam. Exploitation<br />
of this film, shot on location in the war-torn country,<br />
as an authentic document of American problems in this<br />
area and use of the film to raise money for the Red Cross,<br />
American Legion posts, will focus attention on the showing.<br />
Follow all official U.S. sources for tieins.<br />
CATCHLINES:<br />
For the First Time in Real Battle Locations in Viet-<br />
Nam 'Where We Are Losing Men Every Day, You May See<br />
the Conditions They Must Face.<br />
Ins,<br />
THE STORY:<br />
"Seven Days in May" (Para)<br />
A Marine colonel. Kirk Douglas, learns of a special test<br />
alert and mobilization being planned by some top Washington<br />
military brass. With Congress in recess and the<br />
vice-president in Europe. Douglas pieces together a plot<br />
in which an attempt will be made to seize the president<br />
and set up a military junta. Further investigation reveals<br />
that General Scott (Burt Lancaster), thinks our<br />
foreign policy disastrous. With supreme ego, he feels<br />
he will be accepted in this un-American gesture of military<br />
takeover. Douglas uncovers the plot to Fredric<br />
March, the president. He sends his five top advisers on<br />
secret missions all over the world to check the seriousness<br />
of the situation. Douglas is helped by Lancaster's<br />
ex-mistress, Ava Gardner. The trap is set for the general<br />
and his accomplices and. with a quick succession of<br />
events, including the capture of a senator by the junta<br />
and the killing of one of the emissaries of the president,<br />
the revolt is crushed. The president goes on the air in<br />
a speech to the unsuspecting people of the nation.<br />
EXPLOITIPS:<br />
In addition to the best-selling novel, for which bookshop<br />
displays should be arranged, stress the stars.<br />
CATCHLINES:<br />
The Astounding Story of an Astounding Military Plot<br />
to Take Over These United States . Seven Vital<br />
Days Which Might Mean the Overthrow of the United<br />
States Government.<br />
THE STORY: "Dark Purpose" (Univ)<br />
George Sanders, buyer of antiques, arrives in Italy with<br />
his secretary. Shirley Jones, and is taken to a magnificent<br />
villa owned by Rossano Brazzi. While aiding Sanders to<br />
appraise Brazzi's art treasures, Shirley accidentally encounters<br />
Georgia Moll, a vague young girl whom Brazzi<br />
claims is his daughter, a victim of an amnesia attack.<br />
Shirley and Brazzi fall in love, which arouses the insane<br />
jealousy of Georgia. Later, Georgia's memory returns<br />
and she tells Shirley that Brazzi is her husband, not her<br />
father, and that he has been using her family's money to<br />
buy art treasures. Shirley is shocked by this news and,<br />
the next morning, Georgia's body is found at the bottom<br />
of a cliff. The police believe she was a suicide, until<br />
Shirley finds one of Brazzi's cufflinks near the scene of<br />
the crime. When Brazzi learns this, he tries to reason<br />
with Shirley and then scuffles with her. Meanwhile.<br />
Sanders, having learned the truth, returns to the villa in<br />
time to see Brazzi fall and hit his head on a marble<br />
fountain. Sanders leaves on another antique-hunting<br />
trip, but Shirley turns down another possible romance.<br />
EXPLOITIPS:<br />
For the ladies, play up the romantic Rossano Brazzi,<br />
Shirley Jones and Micheline Presle. Travel agencies will<br />
cooperate with beautiful posters of Italy.<br />
CATCHLINES:<br />
A Story of Suspense and Romance Filmed Against<br />
Italian Backgrounds of Incomparable Beauty.<br />
THE STORY: "The Witch's Curse" (Medallion)<br />
Early in the 17th century in Scotland, a woman condemned<br />
to the stake as a witch, casts a spell on a village.<br />
Two decades later, her granddaughter and bridegroom<br />
occupy her old castle. When the villagers see the light.<br />
they are certain the witch has returned. They storm the<br />
castle, imprisoning the young bride. Seeking help, the<br />
bridegroom finds aid in per.son of the legendary Machiste,<br />
a man of great power and personal strength. Only way<br />
to save the girl—and the village—is to find the witch in<br />
Hell, asking her to remove the curse. Machiste uproots<br />
a huge tree from which he lowers himself into<br />
the burning depths of the underworld. The witchj<br />
rescinds her .spell: the village and the young bride are<br />
saved.<br />
EXPLOITIPS:<br />
Conduct .stage ceremony featuring local strong men<br />
In physical feats opening night of your engagement. Ask<br />
columnists and the like to dlscu-ss past pictures in this<br />
genre.<br />
CATCHLINES:<br />
A Witch's Cur.sc—Casting a Spell on This Remote<br />
Village! . . . From the Depths of Hell—A Curse! Shattering!<br />
Shocking! . Legendary Machiste—Into ^ ,<br />
the Depths of Hell, Seeking to End the Witch's Curse! i.,»h,)<br />
THE STORY: "An Affair of the Skin" (Zenith)<br />
While his dress-shop owner wife. Lee Grant, is away.<br />
Kevin McCarthy, who feels frustrated working in the<br />
shop, goes on an all-night drinking party with his<br />
bachelor friend. Herbert Berghof. and the latter's longtime<br />
fiancee. Viveca Lindfors. Realizing that McCarthy<br />
is interested in Viveca. Berghof arranges a meeting with<br />
Diana Sands, a young Negro photographer, who has<br />
scant time for men. McCarthy still pursues Viveca and<br />
she finally gives in to him. When they sleep together.<br />
McCarthy finds himself impotent. When Lee returns,<br />
she quarrels with Kevin and he again stalks out. Mc-<br />
Carthy writes two notes, one to his wife, the other to<br />
Viveca. but he puts each in the envelope intended for<br />
the other. The mixup causes Viveca to accept Berghofs<br />
proposal of marriage and Lee to .slash her wrists. Tlie<br />
attempted suicide leads to a reconciliation—of sorts.<br />
EXPLOITIPS:<br />
Interest class jjatrons by playing up Viveca Lindfors.<br />
who has recently starred in tlie film. "No Exit." and<br />
McCarthy, currently featured in "The Prize." as well as<br />
the Negro actress. Diana Sands, who .scored in both the<br />
stage and film version of "A Raisin in the Sun."<br />
CATCHLINES:<br />
A Story About Five Individual.s—Each Seeking Love in<br />
His Own Way . and Directed by Ben Madoinwii<br />
dow, WI;o Made the Brilliant "The Savage Eye."<br />
BOXOFFICr. BookiiiGuidc Feb. 10, 1964
iQeferences.<br />
1<br />
P<br />
I<br />
'<br />
less<br />
l^S: 20c per word, minimum $2.00, cash with copy. Four consecutive insertions for price<br />
ee. CLOSING DATE: Monday noon preceding publication date. Send copy and<br />
nswers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •<br />
HELP WANTED<br />
Pin Berienced, aggressive, promotionicd<br />
manager wanted tor drive-in lo-<br />
It; in lower Delaware. Year round em-<br />
^'^j*<br />
oienl and long-term career with estab-<br />
^iit-<br />
•>£ ;' lb circuit. Send full details, experience<br />
r" All replies strictly coniiirtl.<br />
Boxoilice. 9794.<br />
'?•'"<br />
P:»diomst and general utility man. To<br />
3tin\o all phases of 800 seat convenm<br />
and 400 car drive-in operation,<br />
a sola. Send complete resume, photo,<br />
Ic requirements, to <strong>Boxoffice</strong>, 9803.<br />
h>ctionist wanted tor Eastern Carolina.<br />
11' r lull particulars, background,<br />
ie'ices, and salary desired to <strong>Boxoffice</strong>,<br />
IC<br />
OiJ-In Managers! Young aggressive<br />
t)> en with exploitation ability. State<br />
pt?nce, references, enclose recent<br />
ee' <strong>Boxoffice</strong>, 9816.<br />
Mi'iger, experienced, wanted for drivels<br />
'ted in Western Massachusetts. All<br />
r! strictly confidential. <strong>Boxoffice</strong>, 9815.<br />
II ed: First run drive-in theatre manle:<br />
Trenton, New Jersey area. Top<br />
13 immediate year 'round employ-<br />
'n exploitation, advertising, mainten-<br />
-.' Reply: Northeastern Theatre Mani-<br />
Corp., 251 No 13th St., Philadel-<br />
It<br />
;3 Penno, Phone: LO 3-5827<br />
Ex -ienced young, aggressive show-<br />
I.'. midwest. Year 'round, exploitari.<br />
jintenance. Send complete informa-<br />
' hoto, salary requirements, referee<br />
Strictly confidential. <strong>Boxoffice</strong>, 9819.<br />
promotion-minded manager<br />
-'•<br />
Lawn Drive, Teaneck, New Jersey,<br />
MISCELLANEOUS<br />
]^ R STAMPS! Direct from mfg. Guar-<br />
°= ?" '"^- Check or C.O.D. Send<br />
3^y. RRSCO,, 611 Sunset Dr., Inde-<br />
'"'«!, Mo., 64050,<br />
*nCE :: February 10, 1964<br />
GENERAL EQUIPMENT NEW<br />
Anamorphics, Hilux vals, $175.00, Walter<br />
Futter ultra panatar $190.00, super<br />
panatar, $150 00. New Japanese $250.00.<br />
New, series 3, 2 and 225 local length<br />
$100.00. Century booth complete. XL booth<br />
complete. Write for prices, etc.: 122C E.<br />
7th St., Charlotte, N, Carolina,<br />
GENERAL EQUIPMENT USED<br />
For sale cheap. Walker screen, size 15<br />
by 33', Can be used tor CinemoScope or<br />
any size, practically new. Contact: Joe<br />
Shagrin, Foster Theatre, Younqstown<br />
Ohio.<br />
Top volues! Bell Howell suprex 16mm<br />
arc projector, complete, reconditioned,<br />
$795 00; 80 ampere rectifiers, reconditioned,<br />
$345 00 pair; Hilux 'Vol anamorphics<br />
$235 00 STAR CINEMA SUPPLY, 621 West<br />
55th St., New York 10019.<br />
oiot in first letter. Oklahoma territory,<br />
i lalies strictly confidential. <strong>Boxoffice</strong>,<br />
Simplex E-7 & BoUcmtyne mechanisms.<br />
W. E. soundheads with 5 point bases<br />
& amplilier. Strong mogul & Simplex lamphouses<br />
& rectiliers. Priced to sell. LOU<br />
uthern Wisconsin. Good city scho<<br />
lurches, good business, ideal fan<br />
up. income from rented b<br />
fiop. Buy the equipment, baranci<br />
erms. <strong>Boxoffice</strong>. 9824.<br />
Drive-In Theatres,<br />
Dcfkota farming are<br />
Minnesota resort are<br />
A. C. Bean<br />
Northern North<br />
le m Northern<br />
r details write<br />
Dak.<br />
Beautiful theatre, Florida coastal town<br />
7,500 population, ideal retirement or family<br />
operation. Equipment $9,500 cash, only<br />
building base or terms. P.O Box 390,<br />
Clearwater, Fla.<br />
THEATRES WANTED<br />
Wanted to Buy or Lease: Indoor theatre<br />
m metropolitan areas, population at<br />
least 75.000. Contact William Berger,<br />
Metropole Hotel, Cincinnati, Ohio.<br />
Wanted to Buy or Leose: Indoor theatre<br />
Metropolitan area. Population at least<br />
1<br />
00,000 Contact Harry Wald. 506 St.<br />
:harles St., St, Louis, Mo.<br />
Will lease or operate for fee or percentage,<br />
resort located theatres, Amusements,<br />
lodging or shops. Top personnel. <strong>Boxoffice</strong>,<br />
9811,<br />
PICTURE PROMOTION<br />
GREEK HLMS LEASING<br />
Greek Motion Pictures leasing in Canada<br />
and the United States, All inquiries<br />
treated coniidentiolly. Write or phone<br />
"Elektra Theatre," 362 College St., Toronto,<br />
Ont,, Canada, 9234276.<br />
STILLS<br />
One Million Motion Picture Stills lor<br />
sale. Star heads and scene stills Irom<br />
the silent pictures to current releases.<br />
Will sacrifice. Write to: Bram Studios,<br />
630 9th Avenue, New York 36, New York.<br />
THEATRE SEATING<br />
Specialists in rebuilding chairs. Best<br />
workmanship, reasonable prices. Have<br />
men, will travel. Rebuilt theatre chairs ior<br />
sole. Neva Burn Products Corp., 262 South<br />
St., N.Y.C.<br />
For sale: 400 car drive-in theatre, 30<br />
miles south of Pittsburgh. Write: R. D. No. CHAIRS REBUILT ANYWHEREl Expert<br />
2, Box 206, Brov/nsville, Penna.<br />
worKmanship, personal service, finest materials.<br />
AfiTHUR JUDGE. 2100 E. Newton<br />
Ave., Milwaukee, Wisconsin.<br />
For salel 650, late current model American<br />
Bodilorm theatre chairs. Clean, No. 5<br />
slope to level. Call— write: Service Seating,<br />
1525 W. Edsel Ford, Detroit 8, Mich.<br />
Tyler 8-9481, Texas 4-2738. Seat upholstering,<br />
neat, fast, reasonable. Sewed covers,<br />
all sizes, all colors. Mid-east region.<br />
BUSINESS STIMULATORS<br />
games available.<br />
Gomes Co., 106<br />
N Y.<br />
on J4.50 M cords. Other<br />
on, oil screen Novelty<br />
Rogers Ave,, Brooklyn,<br />
Build attendance vrith real Hawaiian<br />
cvchids. Few cents each. Write Flowers of<br />
Hawaii, 670 S. Lafayette Place, Los Angeles<br />
5, Calif.<br />
Bingo Cards. Die cut 1, 75-500 combinations.<br />
1, 100-200 combinations. Can be used<br />
for ICENO, $4,50 per M. Premium Products,<br />
339 West 44th St.. New York 36, N, Y.<br />
PARALYZING EYESl Surefire attendance<br />
builders "Children of the Damned". Inexpensive,<br />
send 25c stamps for sclmples.<br />
Box 248, Pulaski, Wisconsin.<br />
SNO-CONE MACHINES<br />
Rent a nationally loiown SNO-CONE<br />
and slush machine for only $75 00 a year<br />
Con apply to purchase. National Service<br />
Co,, P,0, Box 2573, Baltimore, Md .<br />
21215<br />
POPCORN MACHINES<br />
Brand nov? counter model, all electric.<br />
Capacity, hundred portions per hour,<br />
$199.00. Replacement kettles all machines<br />
120 S Hoisted, Chicago 6, 111.<br />
SOUND PROIECTION<br />
MAINTENANCE MANUAL &<br />
MONTHLY SERVICE BULLETINS<br />
TROUT'S SOUND AND PROrECTION<br />
LOOSE-LEAF Service Manual and Monthly<br />
Service Bulletins. "How" to keep your<br />
equipment in good running condition;<br />
"How" to repair projectors, ore lamps<br />
and keep in tip-top running condition.<br />
"How" to easily service Sound Equipment;<br />
Sound heads, ompliliers and speakers.<br />
Data on 16, 35 and 70mm, Data on Xenon<br />
lamps and new transistor sound systems<br />
"Simplified Course on servicing Sound<br />
Systems for Theatres," each month. Used<br />
by leading theatres as a guide for<br />
Better Sound and Projection, For EX-<br />
HIBITORS and PROJECTIONISTS, Edited<br />
by Wesley Trout, Technical Editor, Modern<br />
Theatre 13 years! Manual and MONTHLY<br />
SERVICE BULLETINS for one year, only<br />
$7 95 Cash, Check or P.O. No CODs,<br />
Canada $8,50 WESLEY TROUT, Publisher,<br />
Box 575, ENID, OKLAHOMA—ZIP-73701<br />
ANTI-THEFT<br />
SPEAKER-HEATER PROTECTION<br />
ANTI-THEFT SPEAKER CABLE PRICE RE-<br />
DUCED! Protect your speakers-heaters for<br />
than 75c per unit! Complete satisfacion<br />
reported by chains and exhibitors.<br />
Write: Speaker Security Company, 1650<br />
Willow, Hoboken, N.I.
n<br />
f^i: 'r"^^Tm^,^'^m-'w^<br />
Rome wasn't built in a day ! Nor are sharp, crisp prints produced in a inurry. That's why<br />
it pays to give your print maker time to do the job right. Otherwise, you're wasting precious<br />
finished negative. In fact, to play safe— GO EASTMAN all the way— negative and print-stock.<br />
And, finally: For the purchase of film, service and technical queries — production, processing,<br />
and pro)ection — write or phone: Motion Picture Products Sales Department,<br />
EASTMAN KODAK COMPANY, Rochester, N.Y. 14650, or the regional sales divisions,<br />
200 Park Avenue, New York, NY.: 130 East Randolph Drive.<br />
Chicago, III.; 6706 Santa Monica Boulevard, Hollywood. Calif.