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<strong>CEO</strong><br />

Muhammad<br />

Usama<br />

Marketing<br />

Head<br />

Ammara Tariq<br />

Advisor<br />

Ammara Tariq<br />

Editors<br />

Ammara Tariq<br />

Muhammad<br />

Usama


Tourism : A tool for Showcasing<br />

your Culture<br />

Tourism is one of the strongest<br />

drivers<br />

Of Economy and culture of a<br />

country.<br />

Culture is the identity of a nation<br />

and the country. Culture represents<br />

the people and every nation has its<br />

own cultures and traditions. The<br />

people of these nations are known<br />

by their cultures. As cultures and<br />

traditions help people communicate<br />

with each other<br />

By Muhammad Usama<br />

so the the more you know about each others culture the more<br />

strong your communication will be.<br />

To promote your culture and to show it to<br />

the whole World ,you have to attract people towards your<br />

country and this can only be done by promoting “Tourism” .<br />

When you promote Tourism and provide other people good<br />

opportunities to visit your country , people are attracted<br />

towards your country and culture. In this way , your culture<br />

gets promoted. Promoting Tourism also helps developing the<br />

national economy and thus strengthening the country.


Cultural Crises In Pakistan<br />

By Ammara Tariq<br />

Culture is the identity of a nation. It represents you in the<br />

Whole World. The problem with us is that we are deviating<br />

away from our culture. We are adopting other cultures and<br />

this is resulting in deviation from our identity. A culture<br />

contains all those values and tradition which are representing<br />

a nation. Instead of exploring and adapting to our culture<br />

more we are adapting other culture’s traditions and values.<br />

Pakistan is facing its worst identity crisis yet and<br />

i fear that the worst is still to come. for the past 64 years we<br />

are playing the blame game very passionately. When we<br />

are unable to do anything or plainly want to avoid any work<br />

we start blaming each other for the sorry state. why is that?<br />

have we become too selfish that we have forgotten our<br />

values? we are still busy determining what was the reason<br />

behind the creation of Pakistan? No matter which side of the<br />

debate, you are on, you cannot deny that what M. A. Jinnah<br />

accomplished, was nothing short of a miracle. Sadly, his<br />

philosophy is merely repeated as talking points on certain<br />

occasions, such as Pakistan Day, Independence Day or his<br />

birth or death anniversaries. We are in complete denial, of<br />

his vision.<br />

To improve our moral and ethical condition in the World<br />

we need to revive this ,we need to come back and adapt our<br />

culture properly.


Editorial<br />

Nowadays, there are many crises in Pakistan. All types of<br />

crises are deadly for a country and its nation. These crises<br />

are like a throne in the development of a country.<br />

Among of these crises , there is an issue on<br />

which nobody pays attention, and it is a serious issue<br />

indeed, these days we are deviating away from our culture<br />

or more precisely we are losing our identity. Culture is an<br />

identity which for a person, it represents you. The people of<br />

a country are represented by their culture, the other people<br />

know them nu their cultures. It is a matter of grief that we<br />

are losing our culture and adapting other cultures. We don’t<br />

have any knowledge about our traditions and festivals. We<br />

are waiting for other cultures festivals like we know about<br />

Earth day, mothers day etc. , we celebrate valentines and<br />

other festivals like that but sadly most of us don’t even know<br />

about the birthday of Quaid-e-Azam , we don’t celebrate<br />

the independence day like it deserves. This magazine is<br />

published in the scope of reviving the Culture of Pakistan,<br />

the culture we lost and we are trying to make an extra<br />

effort for its revival, at least we have to realize , we have<br />

to make our people realize about what we are doing.

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