Boxoffice-February.15.1965

FEBRUARY 15. 1965 

Yl^'RIu 

^^-. '• c'i^'::^\'^^ '' ' 

' 

. ""^'^-u'"!^-^ 

George Stevens, famed 

producer-director, whose 

crowning productionol 

achievement has been 

attained in "The Greatest 

Story Ever Told," into 

which he put more than 

four years of arduous 

effort and many millions 

of dollars. Now in its 

initial premiere showings, 

this mammoth production, 

filmed in Cinerama and 

Technicolor, is a United 

Artists release. It is 

reviewed in this issue. 

I3NAL EXECUTIVE EDITION 

N THIS ISSUE: 

TMB 

;M©PBEIM 

THDATRB 

SECTIONi

HELD OVEI 

«dên before it opens

REMENDOUS WAS THE U.S. AND 

lADIAN EXHIBITOR RESPONSE TO 

\ PRIVATE EXCLUSIVE SHOWING 

IN HARM'S WAY" ON FEBRUARY 

IN NEW YORK, THAT WE WERE 

ICED TO SCHEDULE A SECOND 

IIWING 

THAT DAY IN 

TERION THEATRE. THE 

IF YOU 

JtE ONE OF THE THOUSANDS OF 

IBITORS WHO ATTENDED. THEN 

YOU KNOW WHY WE ARE SO CON- 

FIDENT THAT "IN HARM'S WAY" 

WILL BE ONE OF THE ALL TIME 

GREAT MOTION PICTURES AND 

WHY WE INVITED THE ENTIRE 

WORLD OF EXHIBITION TO SEE IT 

A FULL TWO MONTHS BEFORE ITS 

PREMIERE ENGAGEMENTS IN 

APRIL AND FOUR MONTHS BEFORE 

A PARAMOUNT 

ITS NATIONAL RELEASE' 

RELEASE

i 

7i(:ôftAe7?Mwn'Pictu/i£^/ndu4^ 

J 

THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief and Publisher 

DONALD M. MERSEREAU, Associate 

Publisher & Generol Monoger 

JESSE SHLYEN Managing Editor 

MORRIS SCHL02MAN, Business Mgr. 

Publication Offices: 825 Van Brunt Blvd.. 

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Managing Editor: Morris Scblozman, Business 

Managei. Telephone CHestnut 1-7777. 

Editorial Offices: 1270 Sixth Ave., Rockefeller 

Center, New Yoik, N.Y. 10020. 

Donald M. Mersereau, Associate Publisher 

& Ueneral Manager: Frank Leyendecker, 

Nens Editor. Telephone COlumbus S-6370. 

Central Oftlces: Editorial—920 N. Michigan 

Aie., Chicago 11, 111., Frances B. 

Clow. Telephone Superior 7-3972. Advertising—5811 

North Lincoln. Louis Dldier 

and Jack Bioderick. Telephone LOngbeacb 

1-5284. 

Western Offices; 6362 Hollywood Blvd., 

Uolljwood. Calif. 90028, Syd Cassyd. 

Telephone UOllywood 5-1186. 

London Office—Anthony Gruner, 1 Woodberry 

Way, Flnchley. N. 12. Telephone 

UlUside 6733. 

Albany: J. 8. Conners, 140 State St. 

Atlanta: Nell Mlddleton, 198 Luckle NW. 

Baltimore: George Browning, 208 E. 

25tb St. 

Boston: Guy Livingston. 80 Boyiston, 

Boston. Mass. 

Charlotte: Blanche Carr, 301 S. Church. 

Cincinnati: Frances iianfurd. Box 20138. 

861-7180. 

Cleveland: W. Ward Marsh. Plain Dealer. 

Columbus: Fred Oestrelcher. 52% W. 

North Broadway. 

Dallas: Mahle Gulnan, 5927 Whiton. 

Denver: Bruce Marshall. 2881 S. Cherry 

Way. 

Des Moines: Pat Cooney. 2727 49th St. 

Detroit: II. F. Kcves. 906 Fox Theatre 

BIdg.. woodward 2-1144. 

Hartford; Allen M. Wldem, 249-8211. 

Indianapolis: Norma Geraghty. 436 N. 

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S.E. 

New Orleans; Mrs. Jack Auslet. 2268% 

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Omaha; Irving Baker. 5108 Izard St. 

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San Francisco: Dolores Barusch. 25 Taylor 

St., Olldway 3-4813. 

Washington: Virgtola R. Collier, 2129 

Florida Ave., N.W. DCpont 7-0892. 

\H CANADA 

Montreal: Room 314, 625 Belmont St. 

Jules Larochelle. 

St. John; P.O. Box 219, Sam Babb. 

Toronto: Frank Morrlss. Globe and MaU. 

Ottawa: Wm. Uladlsh, 75 Belmont Ave. 

Winnipeg; Bob llucal. 426-294 Portage. 

Vancouver; J;mmle Davie. 2170 W. 12th. 

Member Audit Bureau of Circulations 

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paid at Kansas City. Mo. 

FEBRUARY 15, 1965 

Vol. 86 No. 17 

IMPORTANT DECISION 

THE UNANIMOUS decision of the Appelate 

Division of the New Yorlc Supreme 

Court in the case involving the 

iilm and the book, titled "John Goldfarb, 

Please Come Home," is as it should have 

been in an earlier com't decision. In lact, 

the matter should never have been 

Drougnt mto coui't m the lii'st place, ihis 

is irijipiicit in the ruimg ol the iive-judge 

panel, as announced oy Presidmg Justice 

isernard tiotein, that the mj unction 

issuea m uecemoer would, in eilect, "outlaw 

large areas heretoiore deemed permissible 

suDject matter lor literatui'e and 

tne arts." 

Further, Justice Botein said, "It is fundamental 

that coui'ts may not mufile expression 

by passing judgment on its (the 

iilm s or book's) skiUs or clumsmess, its 

sensitivity or coarseness, nor on whether 

it pams or pleases. It is enough that the 

work is a lorm of expression." 

Unless Notre Dame University decides 

by February 20 to appeal this decision to 

the U.S. Supreme Court, this will write 

"finis" on this case and, hopefully, on 

any others like it ever arising. Otherwise, 

much in the way of good natm-ed humor 

and satire, notable throughout the ages 

in print and on film, not to mention radio, 

television and all other di-amatic arts 

and media of expression, will be made to 

suffer irreparably. 

Well Done, Indeed! 

The other night, last Monday to be 

exact, we got a particular thrill viewing 

the 19-minute short subject produced on 

behalf of the Will Rogers Hospital. The 

showing took place at a sneak preview in 

a first-run theatre, at which a representative 

audience of patrons was present, 

sprinkled with exhibitors and other 

tradespeople. It was an excellent production 

on all counts and, it goes without 

saying, it made the tradespeople feel very 

proud of this wonderful institution, 

which is truly the entertainment industry's 

own humanitarian enterprise. 

Titled "Your Place in the Country," 

this subject was professionally photographed, 

narrated and presented in as 

fine a manner as could possibly be desired. 

It told the story of the Will Rogers 

Hospital in an inspiring fashion, getting 

across to the public, which it ultimately 

will do, its function as an institution 

whose purpose not only serves the people 

I 

of this business and those affiliated wii 

it, but is making substantial contriti 

tions in the field of medicine that is berj 

fiting mankind as a whole. 

j 

In its showings that were held in !> 

exchange centers this past week, it shoil 

serve to multiply by several times the i- 

fort toward reaching the goal of raisi; 

$1 Million-Plus this year and make tht 

goal a reality. 

We say, again, that it is a fine job a 

all counts, for which Norman E. Glue, 

who produced; those craftsmen who co 

tributed their services, including Char]- 

Jackson, who narrated; Arthur Cohe 

who directed, and Gene Wood, who wrc 

the script, deserve the highest coi 

mendation. And a special bow for N 

E. Depinet, president of the institutic' 

and "Hi" Martin, general chairman 

the fund-raising campaign. 

^Helpl Help! 

Our Letters Dept. is pretty well fill 

up this week. Hence, we publish herewi 

an urgent request for "Help!" receiv« 

from William B. Didsbuiy of the Didsbu 

Theatre, Walden, N.Y. This exhibitor h 

encountered an unusual problem an 

asks "Can anyone tell us how to get r 

of a bat?" Here's his story: 

"The creature has been plaguing 

for more than a year now. It evident 

lives in the building, and only appears 

night during a show. We have tried ope 

ing exit doors, but it won't fly out. V 

can neither catch it nor shoot it during.f 

show—too much disturbance. And vt 

can't find it when the lights are on. V:t 

figured it would starve to death, but 

. 

must be living on something. We ali 

figured it would hibernate all winter. I". 

such luck. The building is warm, andi 

flies even if the outside temperature li 

zero. Fortunately, most of our customei 

are good natured about it. But the womc. 

are nervous, and those squealing tee^ 

agers .!" 

. . 

So, if any exhibitor—or anyone elsewho 

has successfully overcome this kir, 

of dilemma, will write to Mr. Didsbui 

and divulge his methods, he will, u; 

doubtedly, receive Mr. Didsbury's eve 

lasting gratitude—and our thanks, td 

Q^Jiu^

, 

pictures 

I 

any 

. posed 

i Some 

• ou 

. 

ORRESPOND ON BLIND BIDDING 

VIareus and Boasberg Letters Present 

Both Sides of Industry Problem 

DETROIT—Tlie continued concorn of 

,lUi tl States Ass'n over the practice of 

Uiui bidding was expressed by Milton Lonon. 

executive director, in the release Fri- 

,ay il2> of correspondence between Ben 

l^larcus, president of Marcus Theatres 

l;Ianagenient Co. of Milwaukee, and 

I'harles Boasberg. president of Paramount 

'ilm Distributing Corp. 

Marcus, who also is chairman of the 

ward of Allied of Wisconsin and present 

Ihairman of the National Allied executive 

ommittee, wrote Boasberg in late January 

f)rotesting the request for bids on Para- 

.nount summer product, including "Har- 

'ow," "The Sons of Katie Elder," a new 

'erry Lewis film. "The Amorous Adventures 

if Moll Flanders" and "In Harm's Way." 

,rhe theatreman pointed out that Paranount 

had requested bids to be submitted 

in the pictures by February 1 

(LACK SCREENING PRINTS 

of the pictures. Marcus wrote, are 

lot in production and others, while in production, 

have no prints available for screenng. 

"I don't know of anybody," he wrote, "re- 

;ardless of how knowledgeable they may 

)e—an exhibitor or distributor—who could 

ntelligently and honestly evaluate these 

lictures and submit a proper offer. What 

are actually asking us to do is enter 

"' 

' :i game of 'Russian roulette' and our 

:s of survival could be very small. We 

•nibarked upon a system of distribu- 

:;at no business in the world has ever 

ved or undertaken and we will 

bly destroy ourselves in the process of 

: -: SO." 

The pictures, he continued, will un- 

.loubtedly be booked and played when they 

ire released. 

Marcus also detailed a discussion with 

;he Wisconsin attorney general, who proto 

submit a legislative act that would 

'make blind bidding illegal in the state. 

Marcus told the attorney general that he 

ifelt the industry would resolve its problems 

iwithout resorting to legal legislative action. 

In reply, Boasberg agreed that the blind 

'bidding practice is not the "right thing" 

and that it probably is like playing "Rus- 

'sian roulette," but he pointed out Para- 

:ii v.r.fs dilemma. 

WOULD DELAY PLAYDATES 

In answer to Marcus' statement that the 

picture would undoubtedly be booked and 

played when released. Boasberg wrote, 

:"That is just the point. If I wait for these 

to be screened there will not be 

summer playing time available for 

Paramount pictures. As a matter of fact, I 

dare say that the simimer is already booked 

in important situations every-where in the 

country. I know distributors that are now 

booking next Christmas." 

He continued: "If you could find some 

way in which the other companies would 

stop taking all the playing time. I would be 

the first one to want you to see our pictures. 

Regarding your discussion with your 

attorney general, about blind bidding, I 

would be delighted if he would make it 

ilk'ijal .so that I would be in the same position 

as everyone else." 

In releasing the correspondence, London 

commended both Marcus and Boasberg for 

their forthright statements. 

He pointed out that, as the result of discussions 

between Allied directors and the 

executive committee with Harry Brandt, 

president of the Independent Theatre 

Owners Ass'n, at the recent meeting in 

Miami Beach, the directors authorized several 

courses of action on a national level to 

resolve the blind bidding problem. 

"The spreading practice of blind bidding 

continues to irritate and frustrate many 

thoughtful exhibitors," London said. "The 

economic disadvantages of blind bidding 

to both exhibitors and distributors would 

seem to outweigh any possible reason for its 

existence. The motivating factor seems to 

be fear on the part of the distributor that, 

if he waits until prints are available for 

screening, he will find his product locked 

out of preferred accounts and playing time, 

and fear on the part of the exhibitor that, 

if he does not grab blindly, he will be 

caught without product for his screen. This 

frenzv of fear is a detriment to everyone 

concerned," London added. 

Annual COMPO Dues Drive 

Will S*art March 12 

NEW YORK—The annual Council of 

Motion Picture Organizations' annual dues 

drive will begin Friday. March 12. with 

meetings of exhibitors and salesmen in all 

exchange centers, according to Charles E. 

McCarthy, executive vice-president of 

COMPO. 

The board of directors of the Motion 

Picture Ass'n of America gave approval 

February 4 to share equally with exhibitors 

in the financial support of COMPO for another 

year and contributions by exhibitors 

will be matched dollar for dollar by the 

MPAA companies. As has been the custom 

since the organization of COMPO 15 years 

ago. the sales forces of the various companies 

will solicit COMPO dues from exhibitors 

in their respective territories. 

Lois Thatcher. 53. Dies; 

Modern Theatre Editor 

KANSAS CITY — Mrs. Irene Lois 

Thatcher, 53, editor of the The Modern 

Theatre section of Boxoffice for the last 

14 years, died suddenly at her home here 

Saturday night (6), apparently the victim 

of a heart attack. 

A lifelong resident of Kansas City, Mrs. 

Thatcher wâs editor of the Hardware & 

Farm Equipment magazine for ten years 

before joining the Boxoffice staff in 1951. 

Funeral services were held Tuesday (9> 

at the Broadland United Presbyterian 

Church, of which she was a member, and 

burial was at the Memorial Park cemetery. 

Mrs. Thatcher is survived by her husband. 

Develle Thatcher: a son, Kermit: a 

daughter, Blythe, and a brother, Robert 

Cowan of Jacksonville, Fla. 

1 cant 

Wait 

until 

Bus 

Wiley's 

back 

in town r 

A

Para, in Biggest Uptrend; 

Over 50 Films Upcoming 

NEW YORK—Paramount is experiencing 

the biggest uptrend in its 52 years, said 

president George 

Weltner, who cited 

more than 50 pictures, 

with 25 already 

scheduled for filming 

this year, including 

now being filmed 

six 

and a seventh to 

start this week. 

In addition, he 

pointed out. Paramount 

has an extensive 

backlog of unreleased 

pictures. 

George * Weltner 

These include four 

which are in various stages of editing and 

nine that are completed and scheduled for 

release soon. 

Speaking at Paramount's three-day national 

sales-merchandising conference in 

the New York office, Weltner explained 

that many additional projects are being 

negotiated and "Paramount's doors continue 

to remain open to independent filmmakers 

and packagers. 

"Knowing the full capabilities of the 

sales, marketing and merchandising divisions 

of this company," Weltner added, "I 

am convinced that Paramount can easily 

handle as many top productions as the demand 

from exhibitors warrants." 

Currently in production are Hal Wallis' 

"The Sons of Katie Elder," Martin Ritfs 

"The Spy Who Came in Prom the Cold." 

Seven Arts' "Promise Her Anything," 

Howard Hawks' "Red Line 7000," Jerry 

Lewis' "The Family Jewels," and "The 

Skull," with Joseph E. Levlne's "Harlow" 

scheduled to start this week. 

Other films scheduled for production this 

year, in approximate order of starting 

dates, include Joseph E. Levine's "The 

Sands of Kalahari," "The Oscar" and "The 

Idol"; Seven Arts' "Oh Dad, Poor Dad, 

Mama's Hung You in the Closet and I'm 

Feeling' So Sad"; Hal Wallis' "Boeing, 

Boeing," Joseph E. Levine's "Tropic of 

Senate Votes $220,000 

To Probe Delinquency 

WASHINGTON—Despite the opposition 

of Sen. Allen Ellender CD., La.) the Senate 

Juvenile Delinquency Subcommittee was 

voted a $220,000 appropriation to investigate 

motion pictures. 

Ellender asked Sen. Thomas Dodd (D., 

Conn.), chairman of the subcommittee 

what good his probings have done in cutting 

juvenile delinquency, to which Dodd 

answered, "that's like saying you spend millions 

on a cure for cancer, but you haven't 

cured cancer." 

Dodd has criticized films, particularly 

those shown in drive-ins, emphasizing sex 

and violence. He has accused the same 

type of films being sold to television, a 

medium which he already has probed and 

which he says will not probe for now. 

Ellender was not granted a reduction in 

Cancer" and "The Spy With the Cold 

Nose"; Hal Wallis' "Polynesian Paradise," 

Joseph E. Levine's "Nevada Smith." Stirling 

Silliphanfs "Voice in the Wind," 

Seven Arts' "This Property Is Condemned," 

Otto Preminger's "Hurry Sundown," 

Joseph E. Levine's "Will Adams," the 

Lewis-Douglas Company's "Seconds," Seven 

Arts' "The Owl and the Pussycat," an untitled 

Jerry Lewis comedy. Seven Arts' 

"The Fifth Coin" and Joseph E. Levine's 

"The Earth Shook, the Sky Burned" and 

"The Minister and the Choir Singer." 

The release schedule follows: 

Pebi-uaiT—Martin Poll's "Sylvia," Philip 

Yordan's "Crack in the World" and A. C. 

Lyles' "Young Fury." 

March—Rerelease of Ray Stark's "The 

World of Susie Wong" and general release 

of Wallis' "Becket," timed to the presentation 

of the Academy Awards. 

April—"Circus World," "Dr. Terror's 

House of Horrors" and "The Man Who 

Could Cheat Death." 

May— "Moll Flanders" and "Girls on the 

June— "In Harm's Way" and "Black 

Spurs." 

July— "Katie Elder" and Jerry Lewis' 

"The Family Jewels." 

August— "Harlow." 

Attending the Paramount meetings, 

which were directed by Charles Boasberg, 

general sales manager, and Martin Davis, 

vice-president in charge of advertising and 

public relations, are the company's top 

sales, advertising and publicity executives 

from the United States and Canada. 

Davis said the key elements of all the 

campaigns are virtually completed. 

Otto Preminger personally participated in 

the conference on "In Hann's Way," which 

was screened at the Criterion Theatre. 

Afterwards he was host to Weltner 

and 75 representatives of the company at 

a "21" Club luncheon over which he presided 

with the assistance of Boasberg and 

Davis. 

the $543,500 asked by the Senate judiciary 

and antitiTist subcommittee for its own 

1965 operations, as the senators voted the 

full amount. This group will look into the 

Webb-Pomerene act. 

'Greatest Story' Sales 

Planned at UA Seminar 

NEW YORK—A seminar on group sales 

tied to the national release of George 

Stevens' "The Greatest Story Ever Told" 

was held by United Artists February 9. 

Eugene Picker, vice-president, conducted 

it, with participation by Fred Goldberg, 

vice-president; Milton Cohen, head of the 

roadshow department, and John Skouras. 

coordinator. 

The film has its charity world premiere 

Monday (15) at the New Warner Cinerama 

Theatre here. 

Decision Reversed 

On 'John Goldfarb' 

NEW YORK—By unanimous decision of 

the five justices of the Appellate Division, 

the December 17 ban on "John Goldfarb, 

Please Come Home" was reversed February 

9. The University of Notre Dame had 

sought a permanent ban on the showing of 

the 20th Cenutry-Fox film and on distribution 

of editions of the book by Doubleday 

& Co. and Fawcett Publications. Justice 

Henry Clay Greenberg had issued an injunction. 

The next move appeared to be up to the 

university. An appeal of the reversal by 

Notre Dame attorneys to the Court of 

Appeals, the state's highest tribunal, appeared 

likely. A stay would probably be 

sought with final determination to come 

later. The temporary ban remains in effect 

until February 21. 

Frederick Pride, counsel for 20th-Fox, 

said the picture would be shown as soon 

as possible. The company issued a statement 

which said it was "pleased" by the 

Appellate Division ruling. Justice Bernard 

Botein wrote the decision. He was joined 

by Justices Benjamin J. Rabin, Harold A. 

Stevens, Aron Steuer and G. Robert 

Witmer. 

Justice Botein found that the December 

injunction would in effect "outlaw large 

areas heretofore deemed permissible subject 

matter for literature and the arts." 

"It is fundamental," he said, "that 

courts may not muffle expression by passing 

judgment on its skills or clumsiness, Its 

sensitivity or coarseness, nor on whether it 

pains or pleases. It is enough that the 

work is a form of expression." 

Notre Dame had charged that the use of 

the "name, symbols, football team, high 

prestige, reputation and good will" constituted 

illegal appropriation. The court 

held there was "no possibility whatever" 

that anyone would believe the film or book 

were associated with Notre Dame in any 

official 

capacity. 

Martin Starr Libel Suit 

Over Letters Dismissed 

NEW YORK—A libel 

suit against Robert 

Ferguson, Roger Lewis, Colimibia Pictures 

and United Artists has been dismissed in 

New York Superior Court in a ruling that 

the letters involved were not actionable. 

Martin Starr, foiTner WABC radio commentator, 

who fUed the complaint, claimed 

two letters written by Lewis and Ferguson 

in February 1959 to Leonard Goldenson, 

ABC president, were libelous and he lost 

his job as a result. The letters complained 

of Starr's negative references to 

the motion picture industry. 

Justice Owen McGivem held the letters 

privileged under law, since Ferguson and 

Lewis had a legitimate interest in writing 

to Goldenson. Indicating Starr had not 

shown any connection between the letters 

and his unemployment, the justice said 

the letters showed no malice. 

AB-PT Declares Dividend 

1 

NEW YORK—American Broadcasting- 

Paramount Theatres has declared a first 

quarterly dividend of 35 cents a share on 

the common stock, payable March 15 to 

stockholders of record February 19. 

BOXOmCE February 15, 1965

: 

U. S. Film Industry Gross 

Totals $1 Billion for '64 

NEW YORK—The gross income of the 

motion picture industry in the United 

States from all sources last year reached 

approximately $1 billion—an all-time high. 

Ralph Hetzel, actinsr president of the Motion 

Picture Ass'n of America, disclosed 

following a board meeting of the MPAA. 

Tlicatrical film rentals in this country and 

overseas have increased substantially in 

recent years, he said, and most producers 

and distributors have diversified their operations 

and markets in the last decade. 

Theatrical film distribution accounted 

for 58 per cent of the companies' combined 

gro."is income last year. Hetzel estimated. 

Ho said that television contributed 30 per 

cent, music and records eight per cent, and 

other sources 

four per cent. 

Fl'TURE LOOKS BRIGHT 

Highly favorable prospects for the industry 

in the U.S. market were reported by 

Hetzel. He said the volume and quality of 

the companies' current production and 1965 

this year, many of them for initially 

theatrical film releases "are expected to 

stimulate further gains in attendance and 

boxoffice income." He pointed out the 

"unusually large number of major, extralencth 

pictures of broad interest to be relea

well 

I 

the 

. . Hush, 

X 

tingling 

wi+h 

excjteinent/ 

v\îting 

until 

BusKiley's 

bacliin 

townr 

I 

Blau Elected WB Veep; 

Heads Music Subsidiary 'Fair Lady/ 'Becket' 

NEW YORK—Victor Blau, executive 

vice-president and west coast head of Top Globe Awards 

, 

^^ Music Publishers 

HOLLYWOOD—Warner Bros.' "My Pair 

^Sm^ Holding Corp., 

i as Lady" was awarded three of the top honors 

bestowed by the Hollywood Foreign 

|^»^^^\ > 

as head of the 

K - I music department of 

Press Ass'n at its annual Golden Globe 

m^ 101^ 01V Warner Studios 

'*'*" 

Awards presentation at the Ambassador 

in Burbank, has been Hotel, Monday (8). As producer. Jack Warner 

accepted the globe for the picture 

elected a vice-presi- 

^^L 

dent of Warner Bros. 

which won in the best musical or comedy 

^^^^'"^11^ Pictures and presicategory, 

George Cukor was honored as di- 

dent the wholly 

^^^^^^^ 

^^^^^^^^^^ 

Music Publishers, ac- 

B^^^^^^^^^H cording to Jack L. 

Victor Blau Warner, president of 

Warners, at meetings 

of the boards of directors of the two companies 

February 5. Blau succeeds the late 

Herman Starr in both offices. 

Blau, who is a member of the board of 

directors of Ascap, has been associated 

with Wainer Bros, since 1935, when he 

joined the copyright department of the 

picture company. Two years later, he became 

head of the copyright and musicclearance 

departments of Warner Bros. 

Pictures and MPHC. In 1938, Blau conducted 

a survey of European music publishing 

companies and societies in 13 

countries that resulted in international 

agency agreements for MPHC. In the following 

year, Starr named him to head the 

MPHC standard and foreign departments 

and, in 1941, Blau became assistant to the 

president of MPHC. 

The Warner Bros, board also elected the 

following officers: Jack L. Warner as president 

and principal executive officer: Benjamin 

Kalmenson, executive vice-president: 

Wolfe Cohen, Edmond L. De Patie, 

William T. Orr. Morey Goldstein, Richard 

Lederer and Blau as vice-presidents: Howard 

Levinson, secretary: Walter Meihofer, 

treasurer: Harland E. Holman, assistant 

treasurer; Roy J. Obringer and Peter D. 

Knecht, assistant secretaries, and Preston 

& Piles, general counsel. 

Legion of Decency Rerates 

'Slave Trade' As A-III 

NEW YORK—Walter Reade-Sterling's 

"Slave Trade in the World Today" was rerated 

last week by the National Legion of 

Decency, taken out of the condemned category 

and classified as A-IH, "Morally Unobjectionable 

for Adults." 

The rerating followed what the Legion 

termed "substantial and extensive changes" 

made in the film. Other Legion ratings: 

A-IV ("Morally Unobjectionable for 

Adults, with Reservations") — Bernard 

Lewis' "Love a la Carte," and MGM's "The 

Yellow Rolls-Royce." 

B. ("Morally Objectionable in Part for 

All")—20th-Fox's "Devils of Darkness" and 

Columbia's "Love Has Many Faces." 

Condemned—Rizzoli's "Mondo Pazzo." 

Stars to Go on Tour 

'Git' 

HOLLYWOOD — A ten-city torn- with 

major stops at San Francisco, Chicago and 

New York was set for Heather North and 

John Chaplain, stars in Ellis Kadison's initial 

independent film, "Git," which Kadison 

directed from an original story by 

Homer McCroy. 

rector and Rex Harrison was named best 

actor, musical or comedy. 

"Becket" was tabbed the best motion picture 

drama while Peter O'Toole, who costarred 

in one film, was named best dramatic 

actor. 

Best dramatic actress and best musical 

or comedy actress awards went to Anne 

Bancroft for "The Pumpkin Eater," and 

Julie Andrews for "Mary Poppins," respectively. 

Marcello Mastroianni was present 

to receive the world's favorite actor 

award and Sophia Loren was named 

world's favorite actress. 

Among other awards given by the foreign 

correspondents: Best Supporting Actor 

Edmond O'Brien of "Seven Days in May." 

Best Supporting Actress — Agnes Moorehead 

in "Hush . Sweet Charlotte." 

Best Foreign Film — "Marriage Italian 

Style." Best Song of the Year— "Circus 

World." Honorable Mention Foreign Film 

— "Sallah," an Israeli film. 

Stars of Tomorrow—Harve Presnell, 

George Segal, Chaim Topol, Mia Farrow, 

Celia Kaye and Mary Ann Mobley. 

The progi-am was broadcast live on the 

Andy Williams Show over NBC. 

Directors Guild Cites 

Cukor for 'Lady' 

HOLLYWOOD—George Cukor won the 

annual Directors Guild of America award 

for his "My Fair Lady," Warner Bros, release 

at the dinner Saturday (6) at the 

Beverly Hilton Hotel. Jack Warner was 

the recipient of a special award, a director's 

chair, with his name on it, and an 

honorary membership in the Director's 

Guild. This is the guild's 16th annual 

award. 

Lamont Johnson, with his "Profiles in 

Courage" and "Slattei-y's People," took the 

award for the "best television director." 

Over 1,000 of the top brass in Hollywood 

attended including Mayor Samuel Yorty 

of Los Angeles and his wife. 

Special critics' award went to the San 

Diego Union editor James Meade. John 

Rich, vice-president of the guild, made an 

impressive presentation with his awarding 

the kudos to Meade. 

Fan Mail Department 

Is Started by AIP 

HOLLYWOOD—American 

International 

Pictures has inaugurated a fan mail department 

for the first time due to the 

flood of letters coming in asking for photos 

and information about its young stars, according 

to Milton I. Moritz, AIP ad-pub 

director. Miss Luree Holmes will be in 

charge of the new department. Stars 

Prankie Avalon and Annette Funicello head 

the list of recipients ever since the company's 

first teenage-musical comedy, 

"Beach Party," was released. 

— 

BOXOmCE February 15, 1965

. 

'' 

nn-Marg ret 

-Life Magazine 

Ann-Margret ^Michael Parks 

Bus RiLEy'S Back iN TOWN'/caE 

Co-starring 

JANET MARGOLIN • BRAD DEXTER • LARRY STORCH • KIM DARBY 

en by WALTER GAGE • Directed by HAF 

HE BIG ONE FOR APRIL . . 

RE-RELEASED IN MARCH... BOOK IT NOWI

Taylor to Be Keynoter 

AtShow-A-RamaVIII 

KANSAS CITY—Helping Show-A-Rama 

VIII live up to its billing of "international" 

at Hotel Continental 

March 1-4 will be the 

convention keynoter 

N. A. "Nat" Taylor of 

Toronto. His topic, 

"A Hard Look Into 

the Futiu-e," also fits 

aptly into the overall 

theme of "Find a 

Fortune in Your Future 

at Show-A-Rama 

vin." 

Taylor is president 

of Twinex Century 

Taylor 

Theatres, operating 

some 60 theatres in Canada under the 

trademark of 20th Centm-y Theatres; 

president of International Film Distributors, 

Canadian distributors of product from 

Allied Artists, Embassy, Continental Distributing 

and others; and president of 

Toronto International Film Studios. He 

conducts a regular column in the Canadian 

Film Weekly, which is published 

by one of his finns. A prime mover in 

bidding for and planning the successful 

Variety Clubs International convention in 

Toronto in 1960, Taylor has served fomyears 

as president of the Canadian Picture 

Pioneers and still is a board member 

of that group. 

Darrel Presnell, spokesman for the sponsoring 

United Theatre Owners of the 

Heart of America, called attention to the 

Canadian showman's extensive and varied 

industry background, saying, "This man 

is equipped to scan the motion picture industry 

from almost every angle—exhibitor, 

distributor, producer, exhibitor organization 

leader, attorney, film buyer — you 

name it, he's done it." 

Mrs. Margaret G. Twyman, director of 

the Community Relations department of 

the Motion Picture Ass'n of America, and 

associate Bill McCutchen, will discuss the 

value of The Green Sheet and its use in 

fostering public goodwill, at the same time, 

serving to allay the threats of censorship 

and statutory classification. 

The Small Town Clinic session, moderated 

by Paul Ricketts, Ness City, Kas. exhibitor, 

Thursday morning, March 4, will 

include the following exhibitors as speakers: 

Glenn S. Schulda, Blair Theatre, Belleville, 

Kas.; Gordon E. McKinnon, Arrow 

Theatre Corp., Spencer, Iowa; Robert D. 

Bisagno, Bisagno Theatre, Augusta, Kas.; 

And Bob Hope, Too? 

Kansas City—The possibility that 

Bob Hope will appear at the Show-A- 

Rama VIII convention here the first 

week in March was given emphasis this 

week by Jay Wooten, president of the 

United Theatre Owners of the Heart of 

America, sponsor of the annual convention. 

Wooten received the following 

letter from the comedian: 

"I'm sorry about the delay in answering 

your letter but, as you know, 

I've been jumping all over the country. 

Also, I had to do my golf classic down 

in Palm Springs last week. 

"However, I just want you to know 

there is a chance that I can be at your 

convention on March 3 and I hope to 

give you a definite answer in a few 

days. I've talked with United Artists 

and they are very anxious for me to 

be there. I am trying to clear my 

schedule so I can make it; 

"Thanks again for the invitation." 

John Renftle, Rose Theatre, Audubon 

Iowa, and Dick Kline, Trojan Theatre, 

Longmont, Colo. 

E. Lamar SaiTa of Florida State Theatres, 

Jacksonville, will talk on "State Use 

Taxes and How They Affect the Industry" 

at the opening session Tuesday afternoon, 

March 2. 

Latest entry in the Show-A-Rama glamor 

depai-tment is Miss America-tumed-actress 

Mary Ann Mobley who will be brought in 

Wednesday, March 3, by AlUed Artists, in 

whose "Young Dillinger" she is appeai'ing 

with Nick Adams. Miss Mobley recently 

was voted Hollywood Deb Star of the Year, 

and last Monday evening (8) was named 

one of the six Stars of Tomorrow by 

the Hollywood Foreign Press Ass'n at its 

Golden Globe awards dinner. She will 

receive UTOHA's Star of the Future 

award. 

Johnny Crawford, who literally grew up 

on TV as Chuck Connor's son in The 

Rifleman, will be welcomed as a special 

Show-A-Rama guest. His first appearance 

here will be Wednesday noon, March 3, at 

the "My Fair Lady" luncheon in the Terrace 

Grill of Hotel Muehlebach, arranged 

by the ladies committee under the dii-ection 

of Mrs. Beverly (Mary Margaret) Miller. 

Young Crawford soon will be seen in the 

Bob O'Donnell film, "Indian Paint," which 

is being released through states rights. 

Russell Borg, Warner Bros, branch manager 

here and area distributor chairman 

for the Will Rogers Hospital di-ive, said 

all exhibitors who attend the Thursday 

morning, March 4, Continental breakfast 

will have a treat in store. At that 

time there will be a screening of the 19- 

minute color film, "A Place in the Country," 

which gives the "inside story" of 

the Will Rogers Hospital and O'Donnell 

Research center. "No one in the industry 

should miss it," Borg said. 

Borg will be honored at Show-A-Rama 

Heart of America's 

'Star of the Year' 

Shirley MacLaine has been chosen as 

"Star of the Year" by the United Theatre 

Owners of the Heart of America and has 

SHIRLEY MacLAINE 

been invited to receive the award at the 

Show-A-Rama VIII convention, to be held 

in Kansas City March 1-4. In addition. 

Miss MacLaine will be honored at the 

"Night of the Stars" ball on Wednesday 

evening, March 3. In her acceptance of the 

advisement from Fred Souttar, chairman of 

the program and special events committee. 

Miss MacLaine said she was delighted. 

The most recent productions in which 

Miss MacLaine played top starring roles 

are "Irma La Douce," "What a Way to Go" 

and the yet-to-be released "John Goldfarb, 

Please Come Home." 

with the presentation of an award by 

Henry H. "Hi" Mai-tin, vice-president and 

general sales manager of Universal and 

general chairman of the fund-raising campaign 

for the Will Rogers Hospital and 

O'Donnell Memorial Research Laboratories. 

For reservations to Show-A-Rama, contact 

Norris Cresswell, executive secretai-y> 

United Theatre Owners of the Heart of 

America, 114 W. 18th St., Kansas City, 

Mo. Telephone HA 1-5981. 

Added Benefits in TOA's 

Group Insurance Plan 

NEW YORK—The response to TOA's 

expanded insmance coverage has been well 

received, says Sumner M. Redstone, president. 

The new benefits provide for triple 

indemnity in case of accidental death and 

include a liberal disability provision. 

Under the plan, all dues-paying members 

and their salaried personnel are eligible to 

participate, with the members paying the 

entii-e cost for his employes. 

TOA's group insurance plan has been in 

operation seven years. But the additional 

benefits, at no added cost, were provided 

under an arrangement with John Hancock 

Mutual Life Insui-ance effective September 

1. The trust is administered by three 

trustees, two TOA past presidents, George 

C. Kerasotes and Albert M. Pickus, and 

Joseph G. Alterman. 

10 BOXOFFICE February 15,

NEW HIGHS IN ADVENTURE. 

THE DOUBLE SHOCK SHOW OF THE YEAR! 

UNCONQUERABLE WARRIORS OF THE DAMNED! 

WARoPTHEÊIBS 

, — 

fflNOREWBMYME-MWBSEN 

SEE The goddess of the Night Star 

whose gaze mummifies men! 

r^KsJgi 

SEE blood dance of the Zombies! 

An AMERICAN INTERNATIONAL Piclure 

.-COLORSCOPE 

20th-Fox to Service 70mm Equipment 

In 'Sound of Music Roadshow Runs 

NEW YORK—One hundi'ed per 

what is 

cent of 

put into a picture should be projected 

on the screen, said Robert Wise, producer-director 

of "The Sound of Music." 

He added that 20th Century-Fox has employed 

two technicians to spot check and 

service the 70mm equipment during the 55 

projected roadshow runs so "six months 

after the picture opens, audiences still will 

get 100 per cent of what we put into the 

picture." 

The technicians will make whatever 

minor adjustment is necessary on the 

"delicate" Todd-AO projection equipment 

and six-track stereo sound systems free of 

charge and they will make recommendations 

for equipment replacement whenever 

necessary. 

In "West Side Story." also directed by 

Wise, it was necessary for the audio to be 

good, and it's even more important with 

"Sound of Music" because this is a singing 

picture. Wise said. 

If some theatremen are rejective, part of 

the technicians' job will be "to let us 

know," Wise said, "so we can try to put on 

the pressure." 

Jonas Rosenfield jr.. Pox vice-president 

for advertising, publicity and exploitation, 

pointed out, "We have to assume that every 

exhibitor is just as interested in quality as 

we are. I don't think we can assume that 

they won't cooperate or conjecture what 

we would do if they don't." 

The picture will open in 50 roadshow 

houses between March 2 and April 18. The 

first showing will be at the Rivoli Theatre 

in New York. International premiere of 

the film wUl be at the Dominion Theatre in 

London March 29. "Sound of Music" also 

wUl be available in 35mm, four-track stereo, 

which will be insisted upon by the distributor. 

Wise said his next picture will be "The 

Sand Pebbles." with shooting expected to 

start in November in Hong Kong and 

Taiwan. Steve McQueen is the only major 

star so far cast for this black and white, 

35mm roadshow attraction, which will cost 

more than $5 million to produce. 

Although Wise has no long-term agreement 

with Pox, he will make another for 

20th-Pox after "Sand Pebbles." It wiU be. 

as yet untitled the story of stage star Gertrude 

Lawrence. Scheduled for the title 

role is Julie Andrews, who has the lead in 

"Sound of Music." 

To Narrate U.S. Field Service Film 

HOLLYWOOD — Marvin Miller was 

signed to narrate a dociunentary of the 

American Pield Service by producer-director 

Tom Carr. Titled "An Open Door" 

and filmed in Germany and throughout the 

United States with the cooperation of Lufthansa 

Air Lines, the film relates the activities 

of exchange students here and 

abroad. 

20th-Fox Plans Exhibitor 

Meetings on 'Machines' 

NEW YORK — Twentieth Centm-y-Fox 

plans a series of exhibitor meetings 

throughout the U.S. to acquaint exhibitors 

with the character and scope of the campaign 

for the roadshow film "Those Magnificent 

Men in Their Flying Machines," 

which will be released this summer, Joseph 

Sugar, vice-president in charge of domestic 

sales, told a sales department meeting for 

division managers. 

Dates for the exhibitor meeting, to be 

held in all principal exchange cities, will 

be announced later. The division managers 

will conduct the meetings, which will feature 

a special ten-minute color film prepared 

for exhibitors which will show scenes 

from the picture and emphasize the star 

values, scope and color of the production, 

which was directed by Ken Annakin and 

produced by Stan Margulies in Todd-AO 

and De Luxe Color. A slide presentation on 

the advertising, publicity and promotion 

plans will also be shown to exhibitors at 

the meetings, according to Jonas Rosenfield 

jr., vice-president and director of advertising, 

publicity and exploitation. 

Rosenfield detailed promotion and merchandising 

projects in advanced stages, 

five months prior to the release and he 

also displayed thematic advertising designs 

based on di-awings by Ronald Searle, which 

wUl form the basis of mailing pieces, 

posters and advertisements. 

A highlight of the film's promotion 

would be a national tour of the antique 

planes which appear in the picture, which 

will be flown to each city to coincide with 

the openings this summer, Rosenfield said. 

Conferences were conducted in Dallas 

Wednesday, 10; Philadelphia, Thursday, 

11; Memphis, Thursday, 11, and then will 

be held in Chicago, Feb. 16; Atlanta, Feb. 

16; Washington, D.C., Feb. 16; Milwaukee, 

Peb. 17; Cleveland, Feb. 18; Jacksonville, 

Feb. 18; Minneapolis, Feb. 18; Des Moines, 

Feb. 19; Pittsburgh, Feb. 23; New Orleans, 

Feb. 23; San Francisco, Feb. 24; Charlotte, 

Feb. 25; Buffalo, Feb. 25; and Denver, 

Peb. 26. 

Also, Cinciimati, March 3; Seattle, 

March 4; Toronto, March 4; Louisville, 

March 4; Indianapolis, March 5; Detroit, 

March 8; Salt Lake City, March 9; St. 

Louis, March 9; Kansas City, March 11, 

and Los Angeles, March 16. 

Conducting the meetings will be Sam E. 

Diamond, Eastern division manager; W. C. 

Gehi-ing, Southern division manager; T. O. 

McCleaster, Western division manager, and 

P. S. Myers, Canadian division manager. 

Cambist's New Release 

NEW YORK—Cambist Films, which is 

currently distributing "Daniella by Night," 

has acquired the U.S. and Canadian dis- 

Filming 'Viva Maria' in Mexico 

TEXCOCO, MEXICO — "Viva Maria," 

starring Brigitte Bardot, Jeanne Moreau tribution rights to "The Exploiters," a 

and George Hamilton, is now filming here melodrama which will complete filming in 

on location. The Lopert Pictures release February. "The Exploiters" will be released 

is directed by Louis Malle in Eastman later in 1965 following Cambist's "Love 

Color and Panavision. Malle and Oscar Hunger," set for April, according to Lee 

Dancigers are the producers. 

Hessel, president. 

'Kiss Me' Uproar 

Points to Reform 

CINCINNATI—It is doubtful whether 

"Kiss Me. Stupid," which is rounding out 

its third week at the Albee, would have enjoyed 

this run if it were not for the announcement 

in advance of opening that 

the film would be picketed by the "Students 

Committee to Upgrade Movies." 

About 20 teenagers picketed the theatre 

opening day. The line dwindled to about 

five the second day, then stopped. It could 

be that the teenagers were protesting because 

they were not allowed to see the 

pictm-e, rather than a real moral protest. 

Later, city manager William C. Wichman 

in a report to city council on petitions 

signed by 5,500 students asking that the 

film be banned, said "Kiss Me, Stupid" is 

in "poor taste, but is not actionable in 

court under any obscenity law." He said 

his report was based on conclusions of police 

officers who review questionable films, 

books and magazines. 

There have been letters to editors and to 

movie critics concerning films in general 

for sometime past. "Kiss Me" apparently 

brought the controversy out into the open. 

The Post and Times-Star announced an 

advertising code "to keep oui- advertising 

in good taste." A word list and subjects to 

avoid in advertising were sent out to advertisers. 

They included lust, naked, sexpot 

and play giils. Subjects to avoid included 

bust measurements, high state of 

violence or sadism, suggestive dress or 

undi-ess and perversion. 

The newspaper pointed out the code applies 

to advertising for all types of entertainment 

and "is not necessarily intended 

only for film advertisements." 

MGM Realigns Field Press; 

Moses Covers Southwest 

NEW YORK — Metro-Goldwyn-Mayer 

realigned its field press representatives in 

three areas, Dallas, 

Atlanta and Miimeapolis-Des 

Moines, 

effective 

Monday 

(15), according to 

Dan S. TerreU, executive 

director of advertising, 

publicity 

and promotion. 

Judson Moses, for 

the past 12 years 

field representative 

for MGM's southern 

division, will move Judson Moses 

from Atlanta to Dallas, 

where he will cover the southwestern 

division while John C. Calhoun, with MGM 

since 1961 and most recently handling 

field press chores for the Minneapolis-Des 

Moines area, has been assigned to Atlanta. 

Michael Gerety, who has just joined 

MGM, has been promoted to the Minneapolis-Des 

Moines post, where he will work 

under the supervision of Phil Brockstein, 

midwest division field press representative, 

who is headquartered in Chicago. 

Tommy Noonan to Paris for Product 

HOLLYWOOD—Tommy Noonan and his 

partner, Ian McGlashan left last week for 

a ten-day film-buying trip in Paris, to seek 

product for their Harlequin-International 

distribution setup. 

12 

BOXOFFICE February 15, 1965

I 

Travel Entertainment Co. 

Formed by REA, 7 Arts 

NEW YORK—REA Express and Seven 

Ari.s Productions have formed the REA 

Exm ess-Seven Arts Ti-ansvision. Inc., fm 

pa-singer "travel time" entertainment servui-s 

throughout the world. 

tender development since summer, the 

business will provide the installation. 

.lining and servicing of advanced 

pie sound and visual presentations, in- 

, :.iis tape and film cartridge systems for 

.111 lines, buses, railroads and other intercu 

passenger carriers domestically and 

wiKldwide. 

In a joint statement, it was announced 

that REA will combine its management 

services and its worldwide transportation 

complex with the entertainment production, 

library and distribution services of 

Seven Arts for tlie venture. 

REA president William B. Johnson is 

chairman of the new corporation. Robert 

C. Hendon. president of REA Leasing Corp.. 

is president, and Jeremy Hyman. vicepresident 

of Seven Arts, vice-president of 

Ti-ansvision. Other vice-presidents are 

Leonard Key. president of Travel Theatres. 

Inc.. and Richard G. Zimmerman, vicepresident 

of Travel Theatres. 

Plane-Waiting Travelers 

Can See Free Movies 

NEW YORK—Free movies In air terminals 

throughout the nation. That Is the 

plan for TiavelCINEMA. a 16mm theatre 

ali-eady set up on the mezzanine floor of 

the Tucson Intornational Airport as a test 

to show travel, sports and entertainment 

films provided by Associated Films. 

The an- terminal operation has no connection 

with any of the various In-plane 

systems for viewing feature films en route. 

Sun-eys taken by Atlantic Motion Picture 

Distributors. Montreal, operators of the 

theatre, show that audiences are primarily 

executives and the self-employed on business 

trips. 

Projection is rear-screen type in a 

panelled setting, with seats for 75 persons. 

Loew's Theatres Constructs 

3 Shopping Center Theatres 

NEW YORK—Loew's Theatres has announced 

the construction of three more 

new shopping center theatres, one in Maryland, 

one In Virginia and the other in 

Florida, all to begin Immediately, according 

to Arthur M. Tolchin. assistant to the 

president of Loew's Theatres, and Bernard 

Myerson. executive vice-president. This 

brings to four, the new theatres started 

since November 1964. as approved by the 

U.S. District Court in New York City, 

Loew's Rocky River in Cleveland having 

been announced previously. Loew's Theatre's 

goal is approximately 30 new theatres. 

The first new shopping center house will 

be located in the Oxon Hill Shopping Center. 

Prince Georges County, Maryland, near 

Washington, D.C., another will be located 

In the Arlington Lee Shopping Center, 

Fairfax Circle, Virginia, and the third will 

be situated in St. Petersburg, Fla. Each 

new theatre will have .seating capacities of 

1,200 and be equipped with "rocking 

chair" seats, all-weather air conditioning 

and projection installations to accommodate 

70mm projection and all modern 

aspect ratios. All will be completed by 

early or mldsimimer. 

LRO-AA Meefing Held in 

iQiir&mi 

New York

Max Von Sydow as Jesus with Jose Ferrer as Herod Antipas on his left in 

George Stevens' "The Greatest Story Ever Told." 

'The Greatest Story Ever Told' 

United Artists 

By FRANK LEYENDECKER 

Q;E0RGE STEVENS, producer-director of 

such outstanding pictures as "Giant" 

and "Shane," has put more than four years 

of preparation into his crowning film 

achievement, his picturization of "The 

Greatest Story Ever Told," based partly 

on Fulton Oursler's famed book, as well 

as on the Books of the Old and New 

Testaments and "creative association with 

Carl Sandburg." Magnificently filmed in 

Technicolor and Ultra Panavision 70 entirely 

in the American southwest and with 

a superb cast of Hollywood names and 

the great Swedish actor. Max Von Sydow, 

giving a powerful, intensely human portrayal 

of Jesus Christ, this is a picture of 

which the American film industry can be 

proud. 

houses) and should also become one of 

the top grossers of all time. 

For Stevens' "very new look at an old 

story," as he describes this picture, is first 

and foremost a truly breath-taking visual 

triumph with the two directors of photography, 

William C. Mellor and Loyal Griggs, 

capturing splendid vistas of scenic grandeur 

in the mountains, deserts and rivers, strikingly-defined 

medium shots of the temples, 

courtyards and buildings re-created on the 

studio lots—all of this filmed not in the 

Holy Land but right in the American 

southwest—and numerous closeups of Von 

Sydow which seem to mirror Jesus' 

thoughts and express his great love for 

all humanity. 

It is in the use of these closeups that 

Stevens takes the oft-told story out of the 

category of Biblical spectacle (although 

there are many impressive crowd scenes 

and much exciting action) and makes it 

primarily a human, touching and tragic 

tale 

of Christ's mission on earth. The old, 

old story is ever-new, especially in Jesus' 

effect on his Apostles and his followers, 

and the completely natural dialog makes 

even the most familiar Gospel sayings 

have a greater meaning. Also worthy of 

the highest praise is the music composed 

and conducted by Alfred Newman, and 

hitherto unequaled special visual effects, 

credited to J. McMillan Johnson, Clarence 

Slifer, A. Arnold Gillespie and Robert R. 

Hoag. The Technicolor tones are beautifully 

subdued, some of the outdoor shots having 

a sepia effect while glaring colors are 

Less than a decade ago, Cecil B. De- never permitted to intrude even in the 

Mille's "The Ten Commandments" was the 

crowning glory of that producer-director's 

long career and the picture has since become 

palace scenes. 

However, it is in the inspired casting of 

Max Von Sydow, known to American audi- 

the third largest gi-osser in film hisences 

only through his performances in 

Stevens' monumental production with Ingmar Bergman's Swedish-language pictm-es, 

toi-y 

that Stevens proves himself a master 

its pre-sold title and abundance of martoi-yquee 

names will attract audiences of all filmmaker. Von Sydow not only bears a 

ages in every type of theatre (following striking resemblance to the concept of the 

its reserved-seat engagement in Cinerama Saviour as envisioned in the world's religious 

paintings, his English diction is 

perfect and his soft, compassionate tones 

and dignified demeanor make him the 

greatest portrayer of Christ in film history 

with his portrayal certain to be nominated 

for "best actor" in next year's Academy 

Awards. 

Of the cast of 30 featured artists, Charlton 

Heston, a specialist in costume roles, 

makes the strongest impression as John 

the Baptist, a rugged figure of a man, 

while Jose Ferrer, as Herod Antipas, and 

Telly Savalas, as Pontius Pilate, impart 

tremendous conviction to these two enemies 

of the Redeemer. Two fine British 

actors. 

oeive the most footage as Apostles Peter m^ 

and Judas, respectively, and both are 

splendid, while young Michael Andersonn ( 

jr., and Roddy McDowall also stand out \ 

as Apostles James the Younger and Matthew. 

Ed Wynn puts a fine warmth into 

his role as the blind Old Aram; Claude 

Rains is noteworthy as Herod the Great, 

and Van Heflin, Sal Mineo, Donald Pleasence 

and the late Joseph Schildkraut also 

have their moments, but such names as 

John Wayne, Sidney Poitier, Richard 

Conte and Pat Boone have fleeting appearances 

and are used for their name 

only. 

The women players have less opportunity 

to shine, although Dorothy Mc- 

Guire's warmth and tenderness are ideal 

for Mary, the Mother, and Ina Balin and 

Marian Seldes have effective bits. But, 

again, Carroll Baker and Angela Lansbm-y 

have only one shot or line of dialog each 

and Shelley Winters' single moment could 

have been left out. She and Victor Buono, 

who is unable to submerge his familiar 

personality into the Biblical image, are 

the only false notes in the acting division. 

"The Greatest Story Ever Told" should 

stand as the greatest Biblical film of all 

time! 

The George Stevens production 

"THE GREATEST STORY EVER TOLD" 

Presented in Cinerama, Frimed in Ultra Panavision 

70 and Technicolor, 

Releosed by United Artists 

Running time; 221 minutes, plus intermission. 

Produced and directed by George Stevens. 

CREDITS 

Screenplay by James Lee Barrett ond George 

Stevens. In creative association with Carl Sandburg. 

Music by Alfred Newman. 

Directors of photography, William C. Mellor, 

Loyal Griggs. Executive producer, Frank I. Davis. 

Associate producers, George Stevens jr., Artonio 

Velloni. Sets created by David Hall. Art directors, 

Richard Day, William Creber. Costumes designed 

by Vittorio Nino Novarese. Color consultant, Eliot 

Elisofon. Special visual effects, J. McMillan Johnson, 

Clarence Slifer, A. Arnold Gillespie, Robert R. 

THE CAST 

Jesus Max Von Sydow 

Mary Dorothy McGuire 

Joseph Robert Loggia 

John the Baptist Charlton Heston 

Jomes the Younger Michael Anderson jr. 

Veronica Carroll Baker 

Martha of Bethany Ina Balm 

Young Man at the tomb Pat Boone 

Sorak Victor Buono 

Barobbas Richard Conte 

Mary Magdalene Joanna Dunham 

Herod Antipas Jose Ferrer 

Bar Amand Von Heflin 

Caiaphas Martin Landau 

Claudia Angela Lonsbury 

Mary of Janet Margolin 

Bethany 

Judas Iscariot David McCallum 

Matthew Roddy McDowall 

Uriah Sol Mineo 

Shemiah Nehemiah Persoff 

The Dark Donald Pleasence 

Hermit 

Simon of Cyrene Sidney Poitier 

Herod the Great Claude Rains 

Peter, the Apostle Gary Raymond 

Pontius Pilate Telly Savalas 

Nicodemus Joseph Schildkraut 

Questor Paul Stewart 

The Centurion John Wayne 

Woman of No Name Shelley Winters 

Old Aram Ed Wynn 

and Robert John Considine, 

Blake, Burt Brinckerhoff, 

Farr, 

Jamie David Hedison, Peter Monn, 

Tom Reese and David Sheiner as the other 

Apostles and Michael Tolan, Harold J. Stone, John 

Crawford, Abraham Sofaer, John Lupton, Chef 

Stratton, Ron Whelan, Marian Seldes, John Abbott, 

Michael Ansara, Philip Coolidge, Rodolfo 

Cyril Acosta, Frank De Kova, Delevanti, Mark 

Lenard, Frank Silvera with members of the Inbol 

Dance Theatre of Israel. 

14 

February 15, 1965

. 

Aldrich Promotion Man 

Tours for 'Charlotte' 

NEW YORK—Jim Katz. special promotion 

representative for The Associates and 

Aldrich Co., which produced "Hush . 

Hush, Sweet Charlotte" for March release 

by 20th Century-Pox, stai'ted a 21-clty promotion 

tour in advance of key city openinss 

February 3. Katz will make available 

to communications outlets in each city 

newspaper, TV and radio materials, including 

a 35mm sound film feature producerdirector 

Robert Aldrich and the picture's 

two stars. Bette Davis and Olivia de Havilland. 

Katz stai-ted in New Orleans, went to 

Baton Rouge Thm-sday (4i, and then to 

Shreveport Saturday (6t. February 8, 

Katz will go to Baltimore and then to 

Washington, DC, Pittsburgh and Buffalo 

before Cleveland, where he will go February 

15 Detroit, Milwaukee, Minneapolis. St. 

Paul, Omaha, Des Moines, Kansas City and 

St Louis will all be on Katz' list later in 

Februan-'. Early in March he will go to 

Miami llK Atlanta (2), Birmingham (3^ 

Indianapolis i4> and wind up in Cincinnati 

March 5. 

Miss Da\1s and Miss de Havilland will do 

a publicity tour together which will take 

them across the country and into Canada. 

The tour, prompted by the picture's big 

succe.ss in its pre-release January opening 

in the Los Angeles area, will begin in San 

Fi-ancisco on February 23 and continue on 

to Dallas, Chicago, Toronto, Philadelphia, 

Boston and end in New York. 

WB Sets National Release 

For 'Cheyenne Autumn' 

NEW YORK—Warner Bros, has set April 

14 as the national release date for John 

Ford's production of "Cheyenne Autumn," 

with coast-to-coast openings set for the 

Easter holiday period, 

Tliese dates for the Panavision-Technicolor 

picture will follow the pre-release engagements 

now current at Loew's Cinerama 

in New- York, where it opened December 

23, and in Los Angeles, Chicago, 

Denver and Houston. 

In connection with the general release, 

Warner Bros, is making available to exhibitors 

a 19-minute promotional film, 

which will be previewed for the press 

Friday (19), 

Audubon Films to Reissue 

'Grave' and 'Love Play' 

NEW YORK—Audubon Films is preparing 

a combination show composed of "I 

Spit on Your Grave," French film originally 

released in 1962. and "Love Play," 

originally released the same year, for reissue 

in mid-March, according to Ava 

Leighton, general sales manager. 

"I Spit on Your Grave" stars Christian 

Marquand, AntoneUa Lualdi and Jean 

Sorel and "Love Play," stars Jean Seberg 

and Marquand from a story by Francoise 

Sagan, 

'Dear Brigitte' in 98 Openings 

HOLLYWOOD—"Dear Brigitte," 20th- 

Pox's family comedy starring James Stewart, 

opened in 98 key city first-run situations 

across the country during the week 

beginning February 8, The picture opens 

February 17 in Los Angeles multiple book- 

THOUSANDS OF ENTRIES in the 

National Sweepstakes conducted in 

connection with the Warner Bros, release 

of "The Incredible Mr, Limpet" 

are inspected in New York by Richard 

Ledercr, Warner Bros, vice-president 

of advertising- and publicity, and Con 

Ritchey, of the Kaiser Jeep Corp. 

Grand prize of a Kaiser Jeep Surrey 

was won by Chester Chandler of 

Shreveport, La., whose entry was submitted 

at the Strand Theatre in his 

home city. 

AIP to Make Silent Film 

With Buster Keaton 

HOLLYWOOD—American 

International 

back the clock more than 30 years 

will roll 

when filming gets under way this summer 

on "The Chase," a tribute to silent pictures 

starring Buster Keaton. The production 

also will feature 50 other great Hollywood 

comedy names in cameo roles, according to 

AIP executives James H. Nicholson and 

Samuel Z, Arkoff, The entire production 

will be silent except for sound effects and 

music. 

Sequences described as the longest and 

most hilarious ever lensed will carry the 

film's principals around the world as Keaton, 

while out on a domestic errand, is mistaken 

for the master disguise artist and 

counterspy, James Blonde, and foils the 

plot of a lovely lady spy to kidnap a famous 

monument and hold it for ransom. 

Release of "The Chase"—first silent film 

by a major studio in more than a quarter of 

a century—is set to coincide with Keaton's 

celebration of his 70th birthday and his 

50th year in pictures, the AIP officials said. 

Harry Brandt Returns 

To Florida Operations 

MIAMI — After an absence of several 

years, Harry Brandt of Brandt Theatres, 

New York, is back in the Florida theatre 

business. He has closed for the lease of 

Beach Theatre at Miami Beach and will 

begin operating it about May 1 after it is 

remodeled. The present name will be continued, 

he said. 

Brandt said he plans to expand his theatre 

operations in Florida to the "limits of 

our capabilities." At one time, he operated 

the Roosevelt, Cameo, Casino, Normandy 

and Surf in Miami. Currently, a brother 

Bingo Brandt operates the Lincoln, Cinema 

and Flamingo, Miami Beach. Another 

brother Lou is owner of the Bal Harbor 

Regency Spa. 

TV Featurette Promotes 

'Love Has Many Faces' 

NEW YORK—A slx-mlnute color featurette 

entitled "Million Dollar Wardrobe," 

depicting the fabulous clothing designed for 

or inspired by Lana Turner In Jerry Bresler's 

"Love Has Many Faces," is being 

shown on the 534 television stations. 

According to Roger Caras. Columbia 

Pictures merchandising manager, a solicitation 

to the T'V stations is resulting In 

a heavy flow of acceptances for the featurette 

both in black and white and In 

Theatres are also ordering the 35mm 

color. 

prints of the featurette for .showings In 

advance of the opening of "Love Has Many 

Faces," which Is slated to be released this 

month by Columbia Pictures. 

Narrated by Academy Award-winning 

designer Edith Head, who designed the 

clothes for the Brcsler production, the featurette 

includes footage showing Lana Turner 

in actual costume tests, which are seldom 

seen except by studio executives and 

technicians. 

An added aspect of the promotion centering 

around the featurette is the use of 

the six-minute film in rear-projection 

boxes for continuous play in department 

stores and other fashion-oriented situations 

throughout the country. "Love Has 

Many Faces" has been the subject of a 

national fashion promotion in cooperation 

with Harper's Bazaar magazine, encompassing 

hundreds of top stores from coast 

to 

coast. 

101 Spots in 72 Cities 

Signed for '500' Telecast 

NEW YORK—Signed so far Is a recordbreaking 

total of 101 theatres, sports 

arenas and auditoriums in 72 cities 

across 

the country and In Canada for the second 

annual MCA-TV closed-circuit telecast of 

the 49th Indianapolis 500-mlle race May 

31, according to Tom Dunn, executive in 

charge of sales. 

Last year the 100 mark was not reached 

until March 23. Dunn said this was proof 

of the tremendous acceptance of the telecast 

and assured even greater success in 

1965. Dunn was In New York closing additional 

situations in the east and midwest. 

Sheldon Smerling Plans 

4-8 More Theatres 

LOS ANGELES—With 12 houses in seven 

states and Canada currently In the Beacon 

Enterprises fold, president Sheldon Smerling 

returned from a three-week trip and 

Indicated he would add four to eight more 

units to his circuit before the end of the 

year. 

The former Cass, to be renamed the 

Summit, reopens in Detroit March 15, after 

a $300,000 remodeling Job. It will be an 

all-purpose house, opening with "Circus 

World," 

Tunberg Script for 'Harlow' 

Sold to Electronovision 

HOLLYWOOD—Script for Electronovision's 

"Harlow" has been purchased from 

Karl Tuiiberg, it was announced by BiU 

Sargent, president of Electronovision. Tunberg, 

who has twice been nominated for 

Academy Awards, is presently completing 

the rewrite necessary to adapt his screenplay 

to the Electronovision process. 

February 15, 1965 

15

. . 

. 

LETTERS 

An Open Letter: 

To AD WRITERS and 

PRESSBOOK MAKERS 

WAKE UP, AD WRITERS! Let's begin today to write ads 

like men who know the score! As you do! The days of ads being 

mere space fillers and deadline duties are over. Theatregoers no 

longer flock to our doors, except on rare occasions. Now, we must 

pull them into our theatres by way of ads—newspaper ads. Statistics 

show that more people are reached by newspapers than by 

television and radio combined. Consequently, I will concentrate 

on newspaper ads in pressbooks, which need a neto atomic punch. 

You should be aware that this is the age of a selective public. 

Our movie ads must "come across" to these people and put them 

into our theatre seats with zero effort on their part. Oiu- customers 

should not have to look for our ads, nor should they have 

to figure them out. Ads should speak LOUDLY for themselves, 

no matter what their size. 

We all are pretty much aware that movies are more tremendous 

with each new year. We are aware that they are drawing 

big grosses—at times—gi-osses that could happen more often . 

grosses which certainly give us a "golden-dipped optimism" about 

this fascinating, magic business we are in. 

With all this improvement in recent years in pictures and 

gi-osses, I am sorry to say that, with few exceptions, the quality 

and sales appeal of these movie ads have not Improved accordingly. 

The ads furnished us theatremen via the pressbooks are 

still written, at times, like they were to be used in those "Dead 

Days" that are gone. It seems like overnight this nation has taken 

open-heartedly to movies, which we have to sell. And the people 

seem to have gotten a new taste for this screen excitement. Now 

it's our duty to improve the ads we use, and make them fascinatingly 

interesting. Our movie ads must now appear to the people 

like they are really ALIVE—not ju.st an information spot in the 

newspaper. We must carry out this new excitement that has 

gotten Into our movie business, an excitement that could really 

make our industry COME ALIVE in '65 and really live. The place 

to do this is in the pressbook ads. 

All theatre managers and theatre ad writers across the country, 

in small towns and big cities, know the value pressbooks are 

to them. It is like their other Bible. To me. a pressbook is as 

important in selling a picture as a camera is to a television producer. 

We all agree that we need pressbooks and want them. We 

only want them to be improved in gear with the new look of our 

business today. 

PRESSBOOKS NEED IMPROVING. In consulting with theatremen 

from all parts of the country, I found they almost always 

agree there Is great room for improvement. These same people 

also agree on horv important these pressbooks are to every theatre 

manager and ad toriter. And we feel the loss when pictures are 

given to us to sell without the support of these books. 

T have always felt, since the very beginning of my ten-year 

advertising career with Dave Jones and Kerasotes Theatres, as 

assistant advertising manager, that the newspaper was very often 

the final and most important link between the picture and the 

paying public, especially when pictures were not presold. Unless 

the picture we had to sell had a very good national or area campaign 

depending on its scope, the newspaper ad was the ONLY and 

PINAL WAY to sell the picture. 

However, I must admit that, rarely. 

a picture such as "Goldfinger" comes along, with Its extensive 

radio, television, magazine and gimmick campaigns, which leaves 

little to be told In ads, comparatively speaking. In these rare 

cases, just Informing the public of the picture Is sometimes sufficient. 

We all know that every picture needs a good campaign, 

whether it's In this grand "Goldfinger" style or a word-of-mouth 

campaign about some best seller or a country western, they all 

demand a planned campaign. And, if there is not a good campaign, 

the picture will draw blanks, boxoffice-wise. 

ADS DO MAKE MONEY. At times the opinions in this business 

become mixed on whether television Is a better way to sell 

the public on our pictures. Sometimes this may be true, but I 

pretty much stick to the theory that 75 to 80 per cent of our 

theatre audience is the younger crowd, the 16 to 25 age group. 

And I honestly feel that most of the time this group is not home 

nights watching TV, but I do feel they glance at the paper at least 

around meal time. 

We all know, too, the ads must be there for them to see—and 

the ads must be good. Too often, we have known how poor ads 

and poor campaigns have ruined our grosses. Quite often, the 

pictures are tremendous in some of these WRONG CAMPAIGNS, 

which we all know too well I 

I do not intend to be a "Dr. Know-It-All," but I do feel that 

ten years of experience and proof, allow me to speak, when I say 

that, for all the millions of dollars film companies and individuals 

put into making different movies—it is about time that these companies 

feel their pictures are important enough to warrant important 

and icell-planned pressbooks and paper ads. I wish sincerely, 

these producers would give more attention to the importance 

of these pressbooks. And I wish the pressbook makers 

would give more attention to what goes into their ads. 

Too often, I have heard my boss make the remark that we 

have to change ads in the pressbook to better sell the picture. 

This makes me wonder, why wasn't enough care given in the heginning 

to make ads to better sell the picture? The persons making 

up these books have at their disposal all the valuable tools 

necessary for good ads. They could so easily put what elements 

were necessai-y into the ads to sell 

WAYS I In many of our towns, we must, because of limited processes 

available at the small newspaper, compose make-shift ads 

to sell a picture, which could have been sold ten times better with 

an original, professional looking ad. 

the pictures in SPECTACULAR 

HEY, PRESSBOOK MEN, we need you—but sometimes you 

really seem to be missing the boat! At times these same ad writers 

have more or less admitted their mistakes by coming out with 

completely new campaigns, which most often spur and sell the 

picture, with punches that they finally got into the ads—much to 

our pocket-jingling content. Consequently, I honestly feel that 

if more thought and complete sell got into the planning of these 

campaigns, the costliness of these rewritten campaigns would be 

unnecessary. And this in itself is an indirect way to MAKE 

MONEY FAST. 

In most of our theatres, where budgets and budgeting are 

important, money would not have been wasted on these flop 

campaigns. Almost all of us in our end of the industry can immediately 

spot a dull press campaign or set of ads. I can't see 

why pressbook originators cannot recognize a dull campaign or 

dull ad. First we must prove at our expense that they do not 

work. The dull campaigns are very easy to distinguish from the 

good ones. Too often our theatre advertising budgets are too 

small and important to us theatremen to have our funds wasted 

on these trial campaigns. 

WE NEED YOU, but please help us in our business, which 

is your picture business, too! Write ads that contain all the 

necessary "socko-iohamo" that each picture calls for. Remember, 

we've got a big America, full of people who are getting tired of 

television and like the excitement of motion pictures. We should 

be and could be selling tickets to many millions more than we do. 

And loe can— and will— with help from you. 

Very often, I have found, from observation, that brochures 

and gimmicks sent to our office to sell pictures are TEN TIMES 

MORE EFFECTIVE, in some cases, than the actual pressbook 

campaigns, which later are sent. They are designed to sell the 

picture to the public. It is my hope that some of the money and 

efforts used to sell 

the exhibitors, be used to equally and cleverly 

sell these same pictures to the theatregoers. WHY NOT EN- 

TICE THEM TO ATTEND FOUR SHOWS A MONTH with just a 

little extra effort? 

In closing, I'll make these remarks: 

1 To Walt Disney Productions and Buena Vista Distributing 

Co.: Thank you for the excellent pressbooks which your 

company constantly puts out, well in advance for our use. 

They could hardly be improved. 

2. To Columbia Pictures: In my opinion your pressbooks 

hardly sell me at times. How, in turn, can I use this same 

book as my tool to sell the public pictures which most 

often are splendid Oscar-wiiming films? 

3. To United Artists: Why do your pressbooks come out to us 

so late? Most often they come out after the picture is nm. 

I feel there is such a thing as running a picture so hot that 

grosses prove it unwise! (An exception to this is "Goldfinger" 

and its explicit campaign. I take my hat off to 

you.) Bring us more of these and we will be pleased! 

Assistant Advertising Manager 

Keresotes Theatres, Springfield, 111. 

WILLIAM C. SHEVOKAS 

16 BOXOFFICE February 15,

. Martin 

. . 

. . Recording 

'i¥oUÛMMd ê^tont 

J^KTRO-GOLDWYN-MAYER launches 

Its 1965 production schedule with the 

start of "Seven Women," first of five maun 

leatui-e motion pictui-es to go before 

tlir cameras within the next few weeks. 

S. \oii Women." starring Patricia Neal. 

Sui Lyon, Margaret Leighton and other 

star.s, is a Pord-Smith production. It will 

a Thief" at MGM as part of his independent 

production deal with the company, 

plans a musical extravaganza as one of his 

future MGM packages. Dorcas Cochran, 

lyricist-writer, is Paris bound to work on 

tlie film. She will team with composer 

Lalo Shiffrin. 

Word from Mysore, India, where the 

King Bros., Ltd., production, "Maya," goes 

into production February 27 is that the entire 

MGM feature will be filmed in continuity. 

The Clint Walker, Jay Northstarring 

adventure is set in locations never 

before put on film. Director John Berry is 

utilizing Panavision and Metrocolor in his 

work for producers Frank and Maurice 

King. 

With the addition of Angela Lansbui-y. 

producer Joseph E. Levine continues to assemble 

an all-star cast for his Joseph E. 

Levine production, "Harlow." The actress 

will portray the important role of the mother 

of the platinum blonde star, with Carroll 

Baker enacting filmdom's original love 

goddess, Jean Harlow, and Peter Lawford 

playing the role of the ill-fated husband. 

Filming by Joseph Ruttenberg, four-time 

Academy Award winner, will be in Technicolor 

and Panavision with Gordon Douglas 

directing. Levine is producing the picture in 

association with Paramount Pictures . 

Rosalind Russell returns to the screen in 

.By SYD CASSYD 

the title role in "Life With Mother 

Superior." The producer William Frye. who 

will make the film for Columbia Pictures 

release, just signed her for the part. The 

picture rolls in color in early March on 

location in Penixsylvania. Following completion 

of location filming on "Life With 

Mother Superior," Miss Russell will report 

to Paramount for a starring role in "Oh Dad, 

Poor Dad, Mama's Hung You in the 

Closet and I'm Feeling So Sad." She wlU 

complete that film in late July and then 

reports back to producer Frye in early 

Ausust. Miss Russell's last screen appear- 

bt followed by "Mister Buddwing," starring 

James Gamer and Jean Simmons 

which is a Mann-Lam-ence-Wasserman 

pidcluction. "Made in Paris," starring Ami- 

Ma ruret and Louis Jourdan, is a Joe Past.iuak 

production. "A Patch of Blue," 

st.iiruig Sidney Poitier and Elizabeth Hartman, 

ks a Pandi-o S. Bemian production. Jan and Dean have been signed to star 

ance was in "Gypsy" . 

artists 

The fi\e pictui-es in preparation are "The in a full-length feature to be produced by 

Sin.mng Nun," stanlng Debbie Reynolds, Paramount Studios in conjunction with 

a G&B Production in association with Debbie 

Reynolds Hamion Productions. "Mer- 

original screenplay by Maurice Richlin, who 

Diuiliill Productions. The film will be an 

rily We Roll Along," starring George Peppard; 

a Perlberg-Seaton production. "The Panther." The picture, as yet untitled, 

scripted Peter Sellers' starrer, "The Pink 

Glass Bottom Boat," staiTing Doris Day; a marks the film debut of the young singing 

Melcher-Everett Freeman production. 

"Venetian Affaii"" Pandix) S. Berman 

team. 

production. "Ice Station Zebra." a Filmways 

production. 

Dick Van Dyke, scheduled to star in the 

Among the five major features scheduled Walt Disney Productions "Lt. Robin Crusoe," 

to go before the cameras within the next 

signed a foui--picture contract with 

few weeks is an untitled Elvis Presley 

the studio, of which "Crusoe' is the first. 

starrer, a Sam Katzman Bill 

production. Gene Walsh and Disney will coproduce, with 

Nelson was signed by MGM to direct the 

a May start pencilled in, while BjTon Paul 

directs 

pictui-e, which Katzman is aiming for 

as his 

a 

featiue-megging debut. Van 

March 1 start. Nelson recently 

Dyke's 

directed 

deal with Disney for "Mary Poppins" 

two MGM films, "Kissin' Cousins," and 

was on a separate contract. He will be seen 

"Your Cheatin' Heart," 

next in Universal's 

both Katzman productions. 

Gerald Di-ayson Adams has 

"The Art of Love," Ross 

Hunter production . . . Without 

written 

the screenplay for the new 

a "breather" 

from MGM's "Lady L," David Niven goes 

Pi-esley film, 

inunediately into 

which will be the star's sixth 

the staiTing role in 

for MGM and 

"Misunderstood," 

the first imder his new 

which Renato Castellini will 

three-picture contract. 

direct in Italy. Niven will costar with two 

children—a boy and a girl . . . Jack Warden, 

former Broadway actor who has be- 

Jacques Bar, who just completed "Once 

come one of Hollywood's leading character 

actors, will be costarred with Rock Hudson 

and Claudia Cardinale in the Universal- 

GOLD MEDAL AWARD—Frederick 

G. Klein, executive vice-president and 

associate publisher-general manager of 

Macfadden-Bartell Corp., presents a 

Gold Medal for Universal's "Fatlier 

Goose" to Gary Grant at the Universal 

Studios. 

Seven Pictures Production, "BUndfold." 

The picture goes before the cameras on location 

in Florida, February 22, with Marvin 

Schwartz producing, Philip Dunne directing 

and Robert Arthur serving as executive 

producer . . . One of Universal 

City Studios' leading young television actors, 

Don Galloway, makes his motion plctui-c 

debut in "The Rare Breed," starring 

James Stewart and Maureen OHara. 

which William Alland Is producing. Galloway 

will play the romantic lead opposite 

Juliet Mills, in the outdoor drama which 

went before the cameras this week with 

Andrew V. McLaglcn directing . . . Sebastian 

Cabot was set for a top character role 

in "The Family Jewels," by producer-director-actor 

Jerry Lewis for Paramount release. 

The role will marke Cabot's first 

screen stint in a two-year period, in which 

he has been devoting himself to television. 

Producer Martin Rackln, who purchased 

worldwide rights to "Stagecoach," set Ann- 

Margi-et for the starring feminine role. Produced 

under the Martin Rackln Productions 

banner for 20th Century-Fox release, Ann- 

Margret is one of nine major stars to be 

announced for the $5,000,000 Cinemascope 

and color adventui-e drama. A June starting 

date has been set. Simultaneously, Gordon 

Douglas was signed to direct and Joseph 

Landon presently is completing the 

screenplay. Bing Crosby, in a non-singing 

role, will do the part played by the late 

Thomas Mitchell in the original UA version. 

Ann-Mai-gi-et is doing the role Claire 

Trevor played. The part John Wayne portrayed 

has not yet been cast . . . Warner 

Bros, has puixhased the new novel, "The 

Grave-Maker's House," and assigned Mer-; 

win Gerard to write the screenplay and to 

produce it as the initial picture on his contract 

with the studio. The book is by Rubin 

Weber, nom de plume for two professors 

at the Perm State College . . . "The 

Devil and Miss Jones," 1941 RKO picture 

which starred Jean Arthur, will be made 

available for a Broadway musical and for 

remake into a musical film. Miss Arthur, 

who owns all rights, has turned over a 

print and script to her manager, Eddie 

Dukoff, to move ahead along these lines. 

Paul Ford, currently seen on the TV 

screens in "The Baileys of Balboa." has 

been signed to star in "Never Too Late," 

Warner Bros, picturization of the Broadway 

comedy hit, it was announced by Jack 

L. Warner. The feature, scheduled to begin 

filming in April, Is a Tandem production 

with Noi-man Lear producing and Bud Yorkin 

directing. Arthur Sumner Long, author 

of "Never Too Late," is writing the screenplay 

. . . Robert Fuller, who has been starring 

in "Wagon Train," television series, 

goes into Universal's "The Faceless Men," 

his first feature since he played a bit in 

Friendly Persuasion" nine years ago. Harry 

Tatelman will produce. Robert Bassing, who 

is scheduled to write the screenplay and 

produce "Come on Out, Daddy," for Columbia, 

was just signed to a multiple-picture 

contract by the studio. This will be 

Bassing's initial project on the pact. The 

story is based on the best-selling contemporary 

novel about Hollywood by Bernard 

Wolfe. Martin Jurow serves as executive 

producer of the picture. 

BOXOFFICE February 15, 1965 17

1 

' 

VMPTA Conveniion 

Scheduled July 20-22 

RICHMOND—The Viisinia 

Motion Picture 

Theatre Ass'n will hold its animal 

convention July 20-22 in the Ingleside Resort, 

Staunton, Va., announces president 

William Dalke jr., Dalke's Valley Theatres, 

Woodstock, Va. 

Serving as chainnan is Fi-ank Shaffer, 

Dixie Theatre, Staunton. Assisting him are 

Ned Glasser, Roth Enterprises, Harrisonburg; 

Ed Purcell, Virginia Theatre, Harrisonburg: 

John Broumas, Broumas Tlieatres. 

Silver Spring, Md.: Glenn Norris, Independent 

Theatres, Washington, and 

George Roscoe, Theatre Owners of America. 

Carlton Duffus is the executive 

secretary. 

Norris will serve as chairman of one of 

the two business sessions, and Dave Garvin, 

North Carolina Theatres, Greensboro, will 

chair the other. During those sessions, industry 

leaders in production, distribution 

and exhibition will lead discussions on advertising, 

toll television, censorship, 1965- 

66 releases, concessions, excise taxes, repeal 

of daylight saving time campaign and the 

1966 Virginia State Legislature. 

NSS Showmanship Sales 

Drive Gets Underway 

NEW YORK—Retui-ning from a threeday 

meeting of branch managers and 

salesmen in Chicago, Melvin L. Gold, general 

sales manager of National Screen Service 

Corp., said that the company's Showmanship 

Sales Drive will be launched on 

Monday il5K 

In support of the new sales drive. Gold 

reported. National Screen Service has prepared 

the most extensive assortment of 

new showmanship aids and services ever 

offered to exhibitors. The array of new 

materials will be available thi-ough all NSS 

branches as the ShowTnanship Sales Drive 

gets imder way. 

Dm-ing the three-day conference. Gold 

awarded prizes to the winners in the recent 

Al Blumberg Holiday Sales Drive. 

NSS branch managers who were recipients 

of prizes were: Milt Feinberg, Chicago; 

Paul Short, Dallas; Fred Weimar, Los Angeles, 

and Kenneth Friedman, Seattle. 

In his welcoming address, NSS president 

Bm-ton E. Robbins congr-atulated the 

sales organization on its 1964 record of 

achievement and paid special tribute to 

salesman Al Blumberg of Los Angeles, to 

whom he presented an engraved watch. 

This gift, he noted, was in observance of 

Al's forty years of service to National 

Screen Service and to the motion picture 

industry. 

Embassy Branch Office 

Opened in Washington 

WASHINGTON. D.C.—H. P. Kimniel, 

Embassy Pictures' branch manager here, 

was host February 9 at the opening of the 

new Embassy branch office located in the 

Warner Building. John A. Dowmng, vicepresident, 

was among executives attending 

from New York. 

Other guests were Charles Grimes, Stanley 

Warner district manager, accompanied 

by Merle Lewis and Rodney Collier; Fred 

Earling, Loew's Theatres; Lee Rigney, 

Neighborhood Theatres, and William 

Hoyle, District Theatres. 

SEE UU.E ROGERS HOSPITAL FILM—The above sroup attended the entertainment 

and communications industries screening of the 19-minute Will Rogers 

Hospital film in color, "\ Place in the Country," at Radio City Mu.sic Hall in New 

York. Left to right: Ned E, Depinet, president of Will Rogers Hospital; Henry H. 

"Hi" Martin, general chairman of the industry's fund-raising campaign on behalf 

of the hospital and the O'Donnell Memorial Research Laboratories; Norman Glucl(, 

producer of the Rogers short subject; Russell V, Downing, president of Radio 

City Music Hall: Ned Shugrue, executive director of the hospital and Philip Gerard, 

publicity chairman of the drive. The screening was one of 32 in exchange centers 

across the country on Tuesday (9). 

Mrs. Lyndon Johnson At 

'Greatest Story' Event 

NEW YORK— Mrs. Lyndon B. Johnson 

will be the guest of honor at the charity 

world premiere of George Stevens' "The 

Greatest Story Ever Told" at the New- 

Warner Cinerama Theatre Monday (15 

with Ambassador Adlai E. Stevenson accompanying 

her. Mi-s. Johnson and President 

Johnson are patrons of the event 

which will be for the benefit of the United 

Nations Ass'n of the United States of 

America and the Eleanor Roosevelt Memorial 

Fomidation. Stevenson is national 

chaii-man of the event. 

Following the showiiTg of the film, the 

holders of sponsors' tickets will attend a 

champagne supper reception at the Americana 

Hotel. Working in association with 

Ambassador Stevenson is Robert S. Benjamin, 

chainnan of the board of the United 

Nations Ass'n and executive vice-chairman 

of the Roosevelt Memorial; Mrs. Dorothy 

Hirshon, Mrs. Robert Kinter and Mrs. 

Ronald Ti-ee. 

Among the stars of "Greatest Story" who 

will attend the New York opening are Max 

Von Sydow, who plays Jesus; Ina Balin, 

Charlton Heston, Janet Mai-golin, Sidney 

Poitier, Claude Rains and Shelley Winters, 

as well as Stevens, the producer-director. 

The event also marks the 20th anniversary 

of the United Nations, designated by President 

Johnson as International Cooperation 

Year. 

Others who will be guests at the premiere 

will include Sam Spiegel, Joseph Mankiewicz, 

A. Schneider, Leonard Goldeiison, 

HariT Golden, Mrs. Albert Lasker, Mrs. 

Herbert Letunan, James J. Farley, Doris 

Vidor, Frediic March and Florence Eldridge, 

Zachary Scott, Ai-nold Grant and 

Bess Myerson, David Dubinsky, Walter 

Hoving, Jack Wrather and Bonita Granville, 

Tlreodore Bikel, Bai-oness de La 

Grange and representatives of AP, UPI and 

the TV networks. 

Sam Spiegel believes that "it is the 

obligation of the responsible fUmmaker to 

lend his energies and encouragement to 

the development of motion pictm-e talents 

that wUl enrich rather than debauch the 

enoiTOOUs potential of the screen." 

Buffalo Tent Raises 

$210,000 in Telethon 

BUFFALO—Tlie third annual telethon ol 

Variety Club Tent 7 raised more than 

$210,000 for benefit of the Children's Hospital 

Rehabilitation Foundation in a 17- 

hour telecast over 'WTCBW-TV. 

Helping in the big event, which began on 

February 6 and ended at 3 p.m. the following 

day, included Mary Ann Mobley, 

former Miss America and now a screen 

star: Ryan O'Neal, "Peyton Place"; Barry 

Morse, "The Fugitive"; Michael Landon of 

"Bonanza" and Connie Boswell, who appeared 

in a wheelchair. 

Early in the telethon, mayors of eight 

western New York cities took pledges on 

the phone. Anthony T. Kolinski, chief 

barker; variety club members and the 

barkerettes of the Women of Variety helped 

in the event. 

Tent 7 will hold its annual awards luncheon 

today (15), when Dr. Robert Warner, 

director of the Children's Hospital Rehabilitation 

Foimdation, will be named 

"man-of-the-year." 

N.Y. Variety Club Names 

Convention Delegates 

NEW YORK—Tent 35, 

New York Variety 

Club, has named Jack H. Levin, chief 

barker: Irving Dollinger, first assistant 

chief barker, and Charles Smakwitz, second 

assistant chief barker, its delegates to 

the 38th annual Variety Clubs international 

convention to be held May 11-14 in 

San Francisco. 

Smakwitz has also been named to head 

the "Night at the Races" committee, fundraising 

operation at the Yonkers racetrack. 

David Sanders is cochairman. 

Albarino Joins Colimibia 

NEW YORK—Richard Albarino. Pathe 

Contemporary Films advertising-publicity 

director, has joined Columbia as news 

writer and tradepress contact, according to 

Robert S. Ferguson, vice-president in 

charge of advertising and publicity. He 

succeeds Joe Wolfe, made radio and television 

contact. 

BOXOFFICE February 15, 1965 E-1

— 

— 

— 

— — 

— 

All-Holdover Program Suffers Drop 

While Waiting for 3-Day Holiday 

NEW YORK — With no new pictui-es 

opening on Broadway during the first 

week in February, business was off at the 

majority of frrst-run spots imtil the threeday 

Lincoln's Bii'thday holiday ( for youngsters 

and many office workers! started 

Friday il2). The two important films to 

open Wednesday (10) in time for the holiday 

were "Sylvia," which followed two 

disappointing weeks at Loew's State for 

"Dear Brigitte," and "The Young Lovers," 

which opened at the Forum and Showcase 

houses. 

Leading the many holdovers with continuing 

strong business was "How to Murder 

Yom- Wife" at the Victoria and the 

east side Cinema I, followed by another 

United Artists film, "Goldfinger," still 

great in its seventh week at the DeMille 

and the east side Coronet, plus a sixth at 

the adjoining Baronet Theatre. Also very 

good was "36 Hours," in its second week 

at Radio City Music Hall and, of course, 

"My Fair Lady." which again had a capacity 

week, its 16th of two-a-day, at the 

Criterion. The other two-a-day picture, 

"Cheyenne Autumn," was good in its 

seventh week at Loew's New Capitol but 

will be followed later in Febmary by "Love 

Has Many Faces" at continuous run. 

"Mediterranean Holiday" is still doing good 

business in its eighth week at the Warner 

Cinerama but must close to make way for 

"The Greatest Story Ever Told," which 

will open its two-a-day run there Monday 

(15>. 

Several of the art house pictures held up 

exceptionally well, including "Marriage 

Italian Style," big in its seventh week at 

the Festival and Loew's Tower East: "Zorba 

the Greek," strong in its seventh week at 

the Sutton; "Nothing But a Man." fine in 

its second week at the Embassy and Murray 

Hill after fom- good weeks at Cliiema 

I and "Banana Peel," very good in its 

third week at the Paris Theatre. 

"Mary Poppins" opened at the Rivoli 

Pebruai-y 3 while continuing at the Cinema 

Rendezvous on 57th street for a seventh 

week; this after seven big weeks at the 

Radio City Music Hall late in 1964. "Kiss 

As a screen game, 

HOLLYWOOD takes top 

honors. As a box-office attraction, 

it is without equd. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or cor capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ookton St. * Skokic, Illinois 

Me, Stupid" continued at the Aster and 

Trans-Lux East—but to mild business. 

(Average Is 100) 

Astor— Kiss Me, Stupid (Lopert), 7th wk 100 

Baronet Goldfinger (UA), 6th wk. 150 

' 

Beekmon Andy (Univ) - 

-Ingn Bergman trilogy, 

120 

I— How to Murder Your Wife (UA) 2nd wk. 195 

II—World Without Sun (Col), 7fh wk. ..115 

Rendezvous Mary Poppins (BV), 7th wk. 130 

—Goldfinger (UA), 7th wk 175 

1—My Fair Lady (WB), 16th wk. of 

2nd"wk 175 

Festival Morriage Italian Style (Embassy), 7th wk. 160 

Fine Arts Seance on a Wef Afternoon 

(Artixo), moveover, 14th wk 160 

Forum—The Outrage (MGM), 3rd wk. of Showcase 110 

Little Ccrnegie The Umbrellas of Cherbourg 

(Landau), 8th wk 140 

Lcew's Capitol Cheyenne Autumn (WB), 7th wk. 

ot two-o-doy 1 50 

Loew's State— Deor Brigitte (20th-Fox), 2nd wk. 110 

Loew's Tower East Morriage Italian Style 

(Embassy), 7th v/k 175 

Murray Hill Nothing But 

6th 

Pans Banana Peel 

Plazo—My Wife's 

Radio City Music Hall 36 Hours (MGM), 

plus stage show 

Railto Worm Nights and Hot Pleasures 

(Audubon), 7th wk 

Rivoli Mory Poppins (BV), retu'" "" 

RKO Palace The Roman Spring of Mrs. Stone 

(WB); Rome Adventure (WB), reissues 

Sutton—Zorba the Greek (20th-Fox), 7th wk. ... 

34th Street Eost—Continental Films Festival, 

2nd wk 

Trans-Lux East Kiss Me, Stupid (Lopert), 7th wk. 

Toho The Blue Beast (Toho), 2nd wk 

Murder Your Wife (UA), 

r— Mediterranean Holiday (Cont'l), 8th wk. 145 

NOTE: 

52nd 

Guild, 

Street 

5th 

and 

Avenue, 

85th Street— 

Lincoln 

All 

Art, 

playing 

Trans-Lux 

subsequents. 

'Two on a Guillotine' Is 

Sturdy 210 in Buffalo 

BUFFALO— "Mary Poppins," in its third 

week at the Century, continued to lead 

the town, scoring a solid 250. "Two on a 

Guillotine" was a close rimnerup at the 

Center with a 210 in its first week and "36 

Horn's" was a strong 180 at the Paramount. 

Of com'se, "Goldfinger" continued to draw 

well and grossed 180 in a seventh week at 

the Center. 

Buffalo— Goldfinger (UA), 7th wk 180 

Center—Two on a Guillotine (WB) 210 

Century Mary Poppins (BV), 3rd wk 250 

Amherst— Kiss Me, Stupid (Lopert), 100 

Cinema, 5fh wk, 

Granada—My Fair Lady (WB), 7th wk 170 

Paramount 36 Hours (MGM) 180 

Teck—The T.A.M.I. Show (AlP), 2nd wk., 3 days 100 

"Mary Poppins,' 'My Fair Lady' 

Tie at 175 in Baltimore 

BALTIMORE—The first-run theatres 

were showing holdovers, with one exception; 

an art house presenting "To Love." 

Weekend grosses, upon which depend overall 

figures to some extent, were affected 

by torrential rain throughout Sunday. 

As a result, only such stm'dy films as 

"Mary Poppins," "My Pair Lady" aad 

"Goldfinger" were busy at respective boxoffices. 

Charles The Americanization of Emily 

(MGM) 7th wk 100 

Crest Father Goose (Univ), 7th wk 95 

Five West— World Wifhouf Sun (Col), 3rd wk 110 

Hippodrome My Fair Lady (WB), I2th wk 175 

Little To Love (Prominent) 125 

Moyfoir Mary Poppins (BV), 4th wk 175 

tlew Marriage Italian Style (Embassy), 7th wk. 95 

Northwood- Goldfinger (UA), 7th wk 165 

Playhouse The Amorous General (Cont'l), 

2nd wk 100 

Senator— Get Yourself a College Girl (MGM), 

2nd 100 

-Legit 

show 

-Get Yourself a Collcae Girl (MGM), 2nd wk 

" 

(UA), 7th wk 

Music Hall Will Close 

5 Days for Repainting 

NEW YORK—Radio City Music Hall, 

the world's largest theatre, will close for l] 

five days, starting Monday, March 1, 

through Friday i5i, to facilitate a complete 

repainting of its auditorium, according 

to Russell V. Downing, president, who 

said that the five-day shut-down will also 

be used to install a new contom' curtain, 

a duplicate of its present main cm'tain. 

The $250,000 around-the-clock project will 

begin at midnight Sunday

IM,.\N KKl.KASK Oh HI.M—The 

above trio reviews plans for the distribution 

of 'Red Desert." Left to right: 

Michelangelo Antonioni, director of the 

film; Antonio Cervi, producer, and- 

Irving Sochin, vice-president and 

general sales manager of Rizzoli Film 

Distributors, who will release the film 

in the I'.S. The .American premiere of 

"Red Desert" took place at the Beekman 

Theatre in New York Monday (81. 

Nance O'Neil 90, Dead; 

Early Stage-Screen Star 

NEW YORK—Nance ONeil, 90. one of 

the most famous Bioadway stage stars of 

the first quarter of the 20th Centm-y. who 

later made many important talking pictui'es. 

starting in 1929. died Sunday i7' 

at the Actors Fund Home in Englewood, 

N. J. Miss O'Neil, who was the widow of 

Alfred Hickman, a British actor who had 

been her leading man on stage and screen, 

moved to the Home late in 1964 from her 

home in New York City. 

Miss O'Neil attained overnight stage 

stardom in 1909 in David Belasco's production 

of "The Lily" and. ten years later. 

starred in her greatest stage success, "The 

Passion Flower." In 1929, Miss O'Neil went 

to Hollywood to play in "His Glorious 

Night" and "The High Road" for MGM. 

Later pictures included "The Lady of Scandal," 

"Ladies of Leisure." "Call of the 

Flesh," "CimaiTon" and "The Queen's Husband," 

for RKO, "A 'Woman of Experience," 

"Resun-ection." "Secret Sei-vice" and 

" 

her last, "Okay America, for Universal in 

I 1932. 

Enter Two Times Releases 

For Academy Nominations 

NEW YORK—Two of 

Times Film Corp. 

foreign releases. "Eva. the Devil's Woman" 

and the recently-released "The Grand 

Olympics." have been entered for Academy 

Award consideration, according to Felix 

Bilgrey, counsel for Jean Goldwurm, Times 

president. Another Times release, "Red 

Lanterns," was the official Greek entry 

for best foreign language film of 1963 and 

"More," theme song from "Mondo Cane," 

was nominated for the best song award 

the same year. 

"Eva," directed by Joseph Losey, with 

Stanley Baker. Jeanne Moreau and Virna 

Lisi, will be entered for nomination in the 

best director, best screenplay and best 

black-and-white categories while "Olympics" 

will be entered for best feature-length 

documentary in color category. 

BROADWAY 

gKYMOUR R. MAYER, MGM International 

first vice-president, loft for a 

I lip which will take him around the world. 

He will visit Tokyo. Hong Kong. Beirut. 

Rome, Johannesburg and London before 

returning to the home office February 26. 

• • 

Joseph E. Levine, president of Embas.sy 

Pictures. left for London and the 

Continent Monday 'S' following the collapse 

of his $650,000 Broadway musical, 

"Kelly." after only one performance. Leonard 

Lightstonc. Embassy executive vicepresident, 

accompanied him. • • * Tom 

Conroy. Cinerama production supervisor in 

charge of photographic effects, went to 

Europe to begin work on "Battle of the 

Bulge," to be made for Warner Bros, with 

second unit work to begin February l.'j. 

Claude A. Giroux, president of Allied 

Artists, left for Hollywood Wednesday HO 

to confer with producers and west coast 

officials and Harold Hecht, producer of 

"Cat Ballou" for Columbia release, returned 

to Hollywood following a sneak preview 

of the picture in New York. Robert 

Wise, producer-director of "The Sound of 

Music" for 20th Century-Fox relea.se. also 

went back to Hollywood after promotional 

meetings in New York. * * * Heading for 

the four-day Columbia International conference 

in London were Leo Jaffe, executive 

vice-president; Mike Frankovich, first 

vice-president: Mo Rothman, Columbia 

Int'l executive vice-president: and Stanley 

Schneider and Robert S. Ferguson, vicepresidents. 

• 

Bernard Lewis, head of the Lewis Co., 

public relations firm, has been named executive 

director of the 1965 Page One Ball 

of the Newspaper Guild of New York, 

which will be held at the Astor Hotel 

April 30. Lewis was the executive director 

of the Page One Ball of 1964. * * ' Murray 

Kaplan, newly named executive assistant 

to David Emanuel of Governor Films, left 

for Charlotte, Atlanta and Jacksonville to 

set area dates on "Can-y On Spying." * * • 

Carl Olson. United Artists western division 

manager, returned to the home office Monday 

i8i after meeting with branch personnel 

and exhibitors in Des Moines and 

Omaha while Al Glaubinger, UA central 

division head, got back from Pittsburgh 

after meetings with branch manager John 

Zomnir and Eugene Tunick, eastern and 

Canadian division manager, returned from 

meetings in Hartford. 

Marcello Mastroianni, selected as world 

film favorite of 1964 by the Hollywood 

Foreign Press Ass'n, was guest of honor at 

a cocktail party given by Joseph E. Levine, 

whose Embassy Pictures is distributing 

"Marriage Italian Style" and other Mastroianni 

pictures, at the Pool Terrace of 

The Four Seasons Wednesday

. . Producer-writer 

. . Coproduction 

. . Samuel 

— 

. . 

A

at 

. . Al 

. . 

1 20 1 . Both 

. . The 

. . 

iWFFALO 

'he Tpck Theatre, a Loow's operation in 

ilowntowii Buffalo has closed until 

liursday il8> to make ready for "The 

niiid of Music." openinfi March 31. The 

uMci Cinerama screen will be taken out 

id replaced by the straight widescrecn. 

lauk .Arena is Loew's city manager . 

[iMndy Pair's annual .search for talent has 

•i;iiii Lewis T. Fisher, producer, and 

tnuith Gill, general manager, are on a 

000-inile expedition covering eight states. 

li;' duo will audition talent on campuses 

om Michigan University in Ann Arbor 

iiilane in New Orleans. 

m^chane^, the new managing direcihc 

Century Theatre, a United Aj-t- 

.: ni ists circuit house in 

dowaitown Buffalo, 

started in the theatre 

business at the age of 

as an usher in the 

J. J. Harris Theatre 

in Pittsbiu-gh. Upon 

graduation from high 

school, he entered 

business college for 

two years, during 

* 

which time he also 

worked as an assist- 

Carl Schaner ^'^^ manager and relief 

manager for 

tion to mark the opening of his new restaurant 

jtanley Warner theatres. After graduating 

rom business college, he worked for Stanly 

The Catholic 

named recipients 

next to his outdoorer . . . 

were 

school moderator.s who Warner from 1955 until Nov. 16, 1963, 

7hen he was named manager of the Penn 

Crusade Bonus Awards were taken to the 

^Tieatre, a UA circuit house. Schaner man- 

Schine Granada Theatre to see "My Fair 

of the 1964 Magnificat School 

Lady." 

vged the Penn from Nov. 17, 1963, until 

September 8, when the Pemi closed its 

Father John Pallas, for many years 

:haplain of Tent 7, Variety Club of Bufalo. 

who moved from Buffalo to a new 

)astorate on Long Island, is one of the six 

ndividuals who has been chosen to receive 

Jrotherhood Week awards March 1 at the 

mnual luncheon in the Statler Hilton, 

vlichael F. Ellis jr., past chief barker of 

Tent 7, is a member of the Buffalo National 

Conference of Christians and Jews execuive 

board and public relations chaii'man 

'or the local Brotherhood Week celebraion. 

Eight Buffalo film houses are showing 

he new Three Stooges comedy. "Tlie Outaws 

IS Coming." It opened Wednesday 

10 

1 the Abbott, Apollo, Bailey, Riviera, 

."ôrth Tonawanda, Rivoll and Unity theitres 

and the Aero and Sheridan drive-ins 

Wright of the Aero Drive-In in 

:!heektowaga held an open house celebra- 

SIGNS IN A WAGGISH VEIN 

were put up on the marquee of the 

Savor Theatre, Camden, N.J., when 

the demolition crews moved in. They 

read: "Now Featuring 'Demolition' . . . 

Starring Cleveland Wrecking Co. Produced 

by Camden Trust Co. . . . Smash 

Hit . . . Down to Earth. Bares All. Exciting! 

. . . FINAL PERFORMANCE." 

The site will become a bank parking 

toors. He remained in Pittsburgh until The motion picture "is the outstanding 

an. 5, 1965, when he was asked to take 

art fomi of the 20th century and no restrictions 

should be imposed upon it," said 

iver the management of the Centm-y in 

Suffalo, where he succeeded Charles Funk. Fred Keller, manager of the Circle-Art 

Che latter was appointed 20th Centuryf^x 

Theatre in a talk before the Liberal Forum 

publicity representative in that com- 

at the Unltarian-Universalist Church. "The 

pany's Buffalo exchange area. 

public should decide for itself what movies 

it should see." He said art may be "offen- 

lot. 

Jud Kinberg to Produce 

For Spiegel's Horizon 

HOLLYWOOD—Sam Spiegel has announced 

the appointment of Jud Kinberg 

to a key production role in his organization. 

Kinberg will cover production for the 

Horizon organization on a broad front and 

will, in addition, produce a nmnber of 

films for the company. Prior to joining the 

Spiegel organization, Kinberg coproduced 

"The Collector," based on the novel, directed 

by William Wyler and soon to be 

released by Columbia Pictures. 

ALBANY 

âvid I.. Marks, recipient of Albany Variety 

Club's 1964 Hiunanitarian Award, 

has been named "man-of-thc-ycar" by the 

district chapter of Catholic War Veterans 

... "A Place in tlie Country" was trade- 

.screened at the Palace . Knickerbocker 

News and the Times-Union ran 

photographic layouts on the dinner-dance, 

which the Variety Club will hold Saturday 

.spreads hlghllKhted the chaiitable 

activities of Tent 9 and Its aim to buy 

a ".sunshine coach" for children. 

Al Kellert. head of Kellert Advertising 

and former chief barker of Tent 9, has 

been elected president of Gideon Lodge. 

B'nai B'rith . . . "Goldfinger" held for another 

week at the Stanley Warner Strand. 

A1.S0 showing it were the SW Troy, Fabian's 

State, Schenectady: Kallet's Olympic, 

Utica, and Sylvan Leffs Town in Watertown 

. . . Kathleen M. Rosenblatt, 50, wife 

of M. Fred Rosenblatt, Albany real estate 

developer, was killed in an auto crash. 

Charles A. Smakwitz, Stanley Warner zone 

manager for New York and New Jersey, 

conferred with district manager Martin H. 

Burnett and Albany theatre managers . 

Ben Reznick, operator of the Onteora in 

Fleisclunanns and the Park in Cobleskill. 

and his wife returned from a month's tour 

of Israel and Europe. He has motion picture 

holdings in Israel. 

Assemblyman James E. Powers took part 

in a debate Thursday (11) on "Motion 

Picture Classification" at WCBS radio 

station in New York. He has a bill pending 

in the .state legislature to create a board 

of review for classification of motion pictures 

shown in the state. 

Parconount in Buffalo 

To Be Razed This Week 

BUFFALO — Paramount Theatre in 

downtown Buffalo will be closed Wednesday 

. . . Rego 

I 

I 

. . After 

. . The 

. . John 

' 

PITT SB URGH 

Dobby Coyle, Charleroi exhibitor, is taking 

an interest in Charleroi's Diamond 

Jubilee, starting August 15. His late father, 

the original Bobby Coyle, played an important 

part in the life of his community 

for 60 years. 

Variety's 35th annual week of specialties 

opened Monday (15 1 and events wUl include 

a luncheon, dedication of a display, 

dance groups; (16i sports celebrities; (17) 

bands; (18) Shriners; (19) radio and television; 

(20) handicapped children's movie 

to be exhibited at the Gateway Theatre, 

with Mardi Gras Night following . . . 

Erie 

Playhouse is presenting its shows on the 

stage at the Penn Theatre, Wesley ville . . . 

The Warner, Erie, recently featured 

"Dancing Waters" on stage. 

Mrs. Steve (Faye) Greenberg, for more 

than half-a-dozen years secretary to Irving 

Marcus, National Screen Service branch 

manager, gave birth to a baby boy February 

2. He is named Benjie . . . The Fraternal 

Order of Police, Beaver Valley 

Lodge 4, sponsored two evening performances 

of the Grand Ole Opry February 

. . . 

6 at the Oriental Theatre, Rochester 

Exhibitor George Anas, Weirton, W. Va., 

was hospitalized last week an 

absence of many years, 

. 

the downtown, 

burlesque Casino on Forbes avenue 

(formei-ly the Diamond) has returned the 

runway which extends out into the 

audience. 

Theodore Mikolowsky, Masontown exhibitor 

for more than half-a-century, was hospitalized 

recently but is reportedly improved 

and returned to his home . . . Joel 

Golden, former local booker and salesman, 

was a visitor . . . Allegheny County Community 

Area Television (CATV) negotiated 

for the use of Bell Telephone utility poles 

to carry TV by cables to Aliquippa viewers. 

The Allegheny outfit has a financial connection 

with a CATV system at Altoona. 

Minnie Hunter Nixon, formerly at the 

Paramount office for many years, now lives 

in a 53xl2-foot mobile home in Murrysville 

Industries, Hoboken, N.J., seeks 

a cable television franchise at Ellwood 

City. 

Pitcaim Theatre is featuring Sunday 

Family Night, all seats 35 cents . . . Franklin 

Waldheim, counsel for Walt Disney Productions, 

addressed the Patent Law Ass'n 

of Pittsburgh at the University Club, Oakland 

. . . William C. Wilson, manager of 

Merchant Ads Are 

Making Big Money 

For Indoor and Outdoor Showmen Everywhere 

How About You ? 

i FiLmncK 

:SPECmL 

i TRAILERS 

And remember . 

. . when you need 

the finest quality special trailers 

in the fastest possible time . , . 

order from Filmack. 

1327 so. WABASH CHICAGO i, ILL 

the Associated theatres at Washington, 

Pa., and a city councilman there is director 

of the "Little Washington" Department 

of Public Safety S. Stahl, 

. 

veteran projectionist who had been ill and 

hospitalized, is well again and back on the 

job at the Leona Theatre, Homestead. A 

former theatre owner-manager, he is also 

in the real estate business. 

Charles E. Warner jr., Fairmont, W. Va., 

college student and son of former Clarksbui'g 

exhibitors Charles and Dale Warner, 

with his Emeralds of the Mountain State, 

came here a few days ago to turn out two 

numbers at United Recording Service. "I 

Can't Believe," their own beat number, and 

"Please Give Me Your Love," composed 

by the organist of the group. Chip Thompson. 

Very much in demand, the Emeralds 

is the most popular musical outfit in the 

tristate area . Penn Sheraton Hotel's 

"life" has been extended with the 

collapse of a deal to dismantle the structure, 

so Variety Club members probably 

will not be looking for new quarters at 

this 

time. 

Dick Liebert, former organist at the 

once Loew's de luxe Penn Theatre here 

but closed last September when the UA 

circuit moved out, recently stopped at the 

Leona Theatre, Homestead, to play the 

newly reconditioned giant organ. Derris 

Jeffcoat, manager, invited Dick and the 

area organ enthusiasts for the event. For 

many years Dick has been organist at the 

Radio City Music Hall in New York City. 

He is "high" in praise of the Leona organ, 

stating that the clarinet and trumpet 

sections are as good as the installation at 

Radio City. Years ago Liebert played the 

Leona's organ and he was happy to retui-n, 

and is very pleased that this great 

instrument has been modernized. 

SW Manor Theatre in Squirrel Hill has 

been remodeled and has started an art 

policy with the showing of the Italian, 

"Seduced and Abandoned." In past years 

Manor had mixed so-called art movies with 

the general ran of product. Squurel Hill's 

foui- theatres are all showing art films, the 

Foi-um, opened last year by Associated 

Theatres; the Guild, the original theatre 

with this policy, operated by the Green 

Brothers; SW Squirrel Hill and the SW 

Manor. Regular domestic pictm-es have 

no outlet in this district in the eastern 

section of the city. This also is true in 

Shadyside where Morris Finkel's Shadyside 

featvu'es only "art pictiu'es." 

Ray Ayrey, contact manager for Stanley 

Warner Theatres in the Pittsburgh zone, 

is a grandfather for the seventh time. His 

new granddaughter is Jill Marie, born 

January 30 to Bob and Arm Ayrey. Bob, 

Ray's son, is associated with the loan department, 

Mellon National Bank of 

Pittsburgh. 

'Man' in Philadelphia 

PHILADELPHIA—"Nothing But a Man" 

had its Philadelphia premiere at the Lane 

Theatre Wednesday (10), according to 

Carl Peppercorn, Cinema V executive vicepresident 

and general sales manager. The 

picture is in its third week at the New 

Embassy and Murray Hill theatres. New 

York, following its successful engagement 

at Cinema I. 

Franklin, Va., Slate 

In $100,000 Updating 

FRANKLIN, VA.~In response to re-' 

awakened public interest in motion pictm-es. 

a $100,000 remodeling project has 

been caiTied out at the State Theatre by 

Hal Lyon, owner of the Franklin theatre 

since it was built in 1937. Lyon, at the outset 

of the project, had told the Franklin 

Tidewater News that in most every theatre 

which had been remodeled in recent 

months attendance had tripled following 

renovation. 

The State project, completed in time to 

take advantage of the big holiday attendance, 

was from floor to ceiling and wall to 

wall. Walls and stage settings were redone 

in persimmon, spiral repped silk damask, 

an Austrian valance on the stage reaching 

to the ceiling. New seats, costing $50 each, 

were installed on 42-inch centers, in contrast 

to the former seats being on 30-inch 

centers. Downstairs capacity was reduced 

from 500 to 300. Sea blue carpeting 

throughout the theatre, new restrooms, 

new lobby and foyer, new concessions 

stand and a new loge section were included 

in the renovation, along with a new glass 

front. The new foyer is twice the size of 

its predecessor and panelled with walnut. 

Red Dennis, Charlotte, N.C., who remodeled 

40 theatres in the Stewart & Everett 

circuit, had the contract for remodeling 

Lyon's State. 

Ben Schlanger Named 

JFK Center Consultant 

WASHINGTON—Ben Schlanger, architectural 

consultant on motion picture exhibition, 

has been named consultant on 

phases of movie exhibition in the John 

all 

F. Kemiedy Center, announces Roger L. 

Stevens, board chairman. 

The center will not only be able to show 

every type of film art which has proven 

itself today, said Schlanger, but it also 

will be sufficiently flexible to exhibit any 

new methods which indicate they may 

achieve peitnanence. 

A fellow of the Society of Motion Pictm-e 

and Television Engineers, Schlanger 

has been active on committees to set up 

criteria for motion picture exhibition. He 

was responsible for the two film theatres 

at Colonial Williamsburg and for Cinema 

I and n in New York. 

Technicolor Names Blanco 

To Kennedy Space Center 

NEW YORK—Richard M. Blanco, associated 

with Technicolor Corp. for over 30 

years, has been named general manager, 

Technicolor operations, at the Kennedy 

Space Center, Cocoa Beach, Fla., by Melvin 

H. Jacobs, president and chief executive 

officers of the company. Last year, 

Techiiicolor obtained a multimilUon dollar 

contract to provide complete management 

services for the installation, operation and 

management of a photographic laboratory 

at the Kennedy Space Center. 

Blanco started with the company in Boston, 

prior to its moving to Hollywood and, 

prior to his new duties, he was director of 

sales for New York, motion pictm-e division 

and military sales division. 

E-6 BOXOFFICE February 15, 1965

1 underwent 

. . Rodney 

. . John 

. . Sweet 

. . 

. . . John 

. . Lea 

. . Milton 

. . 20th-Fox 

. . Robert 

. . 

BALTIMORE 

The Motion Picture and Television Operators 

Union elected John P. Codd. president; 

Rudy Webb, vice-president: William 

Hewitt, recording secretary: William Holthaus, 

treasurer: William Reniloin. financial 

secretary: Robert Cramblitl. sergeant-at-aims. 

and Charles ReisiuKpr. 

business agent. They will serve for one 

year . . . Jack Pruchtmaii, head of JP Theatres, 

announces the Stanton, one of the 

JP Circuit, will soon be demolished to make 

way for a parking lot. The house is downtown 

Baltimore's largest theatre, a de luxe 

ration with more than 2.000 seats. It 

formerly was the Stanley, operated by the 

Stanley Warner circuit. 

Cornelius Dominick, projectionist at the 

Mayfair. suffered a broken arm in a fall on 

an icy sidewalk . . . Earl Jackson jr.. Boulevard 

Theatre projectionist, is on a twoveek 

training cmise aboard a U.S. submarine 

. Collier, former Baltimore 

theatre manager, now a resident of 

Bethesda. Md.. and district manager for 

•Stîiley Warner in Washington, is a patient 

at Doctors Hospital, Washington, where he 

surgery . . . Ted Schiller, general 

manager JF Theatres, assigned Natt 

Hodgdon to be in charge of concessions for 

the circuit. Hodgdon formerly headed the 

maintenance department for JF . 

Regent Theatre, uptown house which frequently 

offers stage attractions in connection 

with films, has been taken over by the 

IJF chain. 

The Uptown and Pikes Theatres are 

scheduled for redecorating and remodeling 

Fred Lober. manager of the Colony, is 

on the sick list, recovering from a respiratory 

ailment . Codd has resumed 

duties at the Liberty after undergoing 

surgery on his hand at Johns Hopkins Hospital 

. . . Don Anshel of the Playhouse has 

installed a new art exhibit by Peggy Kurtz 

in the theatre lobby. 

Fred Sapperstein, Columbia Pictuies, 

branch manager in Washington, and his 

wife Lillian attended Baltimore's "first 

night" of "Any Wednesday" stage hit at 

the Stanton . . . Pi-ed Perry, manager of the 

Little, was on a brief trip to Connecticut 

. . . BUI Moore, manager of the Senator, obtained 

pennants from major colleges 

throughout the U.S. and utilized them in 

an effective lobby and front display for 

the current showing of "Get Yourself A 

College Gii'l" ... A sneak preview of 

"Hush. Hush . Charlotte" at the 

New Theatre resulted in standing room 

only. It was on a bill with "Man-iage 

Italian Style." 

Harry Roth, 60. Dies; 

Circuitman 30 Years 

SILVER SPRING. MD.—Harry Roth. 60. 

president of the Roth circuit which has its 

headquarters here, died February 3 after 

a long illness. A native of Astoria. N.Y.. 

Roth had been in motion picture exhibition 

since 1935 when he joined his brothers 

Charles and Sam in forming the circuit 

which now operates eight theatres in Maryland 

and Virginia. 

Survivors include his wife Sylvia; two 

daughters, Nancy and Carol; a sister, 

Mrs. Ethel Kraft, and his brother Charles. 

J. J. O'Leary. Former 

Comerford Head. Dies 

SCHANTON. PA.—J. J. O'Leary, former 

president and general manager of Comerford 

Theatres, died 

here Wednesday (3). 

He had been retired, 

but remained in an 

advisory capacity 

with the Comerford 

circuit since 1956. 

Since his retirement 

he had made 

his residence in Fort 

Lauderdale, F 1 a., 

making frequent trips 

to Scranton and it 

^^'^"^ 

I I O'Leary 

°" °'^'' °^ these 

visits that his sudden 

death occurred at Medical Center West. 

O'Leary joined Comerford Theatres in 

1927 and prior to that had been an executive 

with the Anaconda Copper Corp. He 

served as president of the theatre firm 

from 1936 until shortly before his retirement. 

In addition to the many civic and community 

organizations that he headed, he 

served as a director and treasurer for Theatre 

Owners of America. 

He is survived by one son, John, of Minneapolis 

and several grandchildren. 

WASHINGTON 

gen Bache, Warner Bros, exchange manager, 

tradescreened "Cheyenne Autumn" 

at the Ambassador. It will be the East«r 

attraction at the SW Metropolitan and 

Ambassador theatres . . . United Artists 

branch manager held a showing of "A 

Place in the Country" for the industry, 

press, radio and television. 

Rube Jackter, vice-president and general 

manager of Columbia, after a visit here, 

was joined by Sam Galanty, mideastern 

and southern division manager, for a swing 

through Galanty's temtory . . . Columbia 

branch manager Fred Sapperstein called 

on Norfolk accounts. Charles "Chick" 

Wingfield is back at the exchange after a 

bout with "executive flu." 

General manager of the Alexandria 

Amusement Corp. Frank B. Stover and his 

wife celebrated their 39th wedding anniversary 

. 

Garfield of Universal suffered 

a fractured hip . 

Levins has 

joined 20th Centuiy-Fox as a booker, succeeding 

Harold Levy . 

head 

booker Jack Kohler says his home often becomes 

a "homa-away-from-home" for his 

son John's friends. John is a cadet at Annapolis 

and there were 16 with him on his 

last visit here. 

George Sidney, president of the Directors 

Guild, was here in interest of his 90-minute 

film on the UN, "Who Has Seen the Wind." 

which will be telecast in the United States, 

but shown in theatres in other countries 

Downing. Embassy vice-president, 

was here to help Harold Kimmel. 

manager, in the opening of the Washington 

office. A cocktail-buffet party was 

held in observance. 

Starring in Columbia's "You Must Be 

Joking!" will be Michael Callan, Lionel 

Jeffries, Terry-Thomas and Denholm 

Elliott. 

NEW JERSEY 

. 

lâry Poppins" continues very strong in its 

eighth week of an exclusive North 

Jer.sey engagement at Fabian's Bellevue, 

Upper Montclair, where It broke all house 

records in its first week of business. 

"Cheyenne Autumn" Is slated to replace 

"Poppins" at the Bellevue, beginning 

March 10. This will mark the Theatre's 

return to a reserved-seat policy since 

first 

"Cleopatra" ended there la.st Augu.st 

Elaine Hausser, former manager of 

Fabian's Clifton, has been assigned temporarily 

to the Bellevue to work with manager 

Dick Murphy, following the recent 

.sale of the Clifton to an independent organization. 

Ken VVakeman, chief of service at the 

Bellevue for the past yeai' and a half, resigned 

that position to devote more time to 

college studies. He was succeeded by Dave 

Wingate. former chief of .seiwice at the 

Wellmont, Montclair Felix Leon, pro- 

. . . 

jectionist at Stanley Warner's Wellmont. 

Montclair. died last month of a heart attack, 

while he was in the adjacent theatre 

parking lot. 

Bill Robbins has resigned from Stanley 

Warner, following the closing of the Tivoli, 

Newark. Robbins had been manager of 

the Tivoli for the past year, following his 

promotion from assistant manager of the 

. . . Carl 

SW Hollywood. East Orange 

Jablonski of Jersey City has been appointed 

to replace Adolph Finkelstein as 

manager of Warner's Fabian. Hoboken. 

Jablonski had been serving as a relief manager 

for SW. Finkelstein. meanwhile, 

moves over to the Sanford. Ii-vington, to 

fill a vacancy created there by the resignation 

of manager Lee L>'nch. who returned 

to his family in Texas. Lynch had managed 

the Sanford for the past nine months. 

Walter Witt, assistant at the Stanley, 

Jersey City, has resigned that post and 

accepted a similar position with General 

Cinema Coi-p. . . . New cai-peting, lighting, 

and ceramic tile have been installed in the 

lobby of the first-run Loew's. Jersey City. 

Nat Bemstock is manager there . . . The 

Lyceum. Bayonne. an independent operation 

iTJn by Paul Peterson, has initiated its 

first "Dish Nights" on mid-week evenings. 

Tlie theatre is also giving trading stamps 

to its customers . Levine. assistant 

at the Warner. Harrison, for the 

past three years, has resigned that post. 

No replacement has been named yet . . . 

Del Rey Coleman. foiTner assistant to 

Hari-y A. Weiner. at the Wellmont. Montclair, 

has retm-ned to that position, following 

a five-month absence. 

Cites Poor TV Quality 

Of Closed-Circuit Bout 

BALTIMORE—The executive director of 

the Civic Center Commission has informed 

members of the commission that the television 

picture for the February closed-circuit 

boxin--: .show was .so poor he feared the 

crowd miulil bi rume "miruly." The Center 

is Balliniiu I '.s Madison Square Garden. 

DouKla.s Tawney. the director, told his 

fellow commi.ssioners he would pass along 

complaints about the quality and size of 

the picture of the Patterson-Chuvalo 

match to the promoter of the closed-circuit 

presentation. 

February 15, 1965 E-7

You, Your Family And Friends 

Are Cordially Invited To 

Enjoy A 

YOUR 

0>NN 

HOWE 

T\Wt' 

-n:^;:--;;;; W^^R«« 

^^1\0HM ^ssoc\M\9« M T' 

MAN / MAURICE CHEVALIER 

JCIS/STAN GETZ/ DEBBIE 

OTSON JONATHAN WINTERS 

I Count 

Basie Shelly Berman Maurice Chevalier Ella Fitzf: 

Entertainment 

By: 

Connie Francis 

Stan G 

? r- 

Donation'^ 

00 

Debbie Reynolds David Rose Johnny Tillotson Jonathan V 

To: NARC BENEFIT PERFORMANCE 

SQUARE NEW P.O. BOX 666 MADISON STATION / YORK, N.Y. 10010 

Yes, please send BENEFIT PERFORMANCE albums to the name and address below. I have enclosed 

my check in full payment. The price of $5.00 includes my contribution to the National Association 

for Retarded Children, Inc., the album, and postage. 

for each record 

I enclose an additional donation of $_ 

and adults. 

_albums of BENEFIT PERFORMANCE (5 $5.00 each, 

to benefit all 

mentally retarded childrea 

NO Black Tie 

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If albums are to be sent to 

persons other than purchaser, 

we would appreciate 

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If more space is needed for additional names, print names and 

address on blank sheet of paper and attach to this coupon.

screenplay 

HOLLYWOOD 

NEWS AND VIEWS OF THE PRODUCTION CENTErT 

(Hollywood Office—Suite 321 at 6362 Hollywood Blvd.. 

MGM Attorney Named 

ACLU Board Chairman 

LOS ANGELES— Attorney George Slaff. 

general counsel for Samuel Goldwyn Praductions. 

has been elected president of 

the board of directors of the American 

Civil Liberties Union of Southern Cali- 

bers : 

Kurt Bergel. professor of Chapman College: 

Sy Gomberg. television writer and 

producer and cochairman of the ACLU 

Arts Division: Dr. Irving Lichtenstein. surgeon 

and chairman of the Beverly Hills- 

Westwood Chapter of ACLU: Howard Russell, 

teacher at Pearce College and chairman 

of the southwest chapter of ACLU: 

Rev. Morris Samuel. Episcopal minister. 

Church of Epiphany and active leader in 

the Congress of Racial Equality: Art Silvers, 

architect, former chairman of the 

Los Angeles Chapter of CORE and a director 

of the United Civil Rights Committee: 

Laurence Sperber, attorney, secretary 

of the ACLU Lawyers Division and 

editor-publisher of the law publication 

Law in Ti-ansition: Stanley Fleishman, attorney 

and authority on censorship cases. 

Al Kolitz Joins Staff 

Of Magna Film Corp. 

HOLLYWOOD—Al Kolitz, formerly western 

division sales manager for Walter 

Reade Sterling-Continental, has joined 

Magna Pictures Distribution Corp. as national 

sales representative. 

He will work under the supervision of 

Joseph C. Emerson, vice-president in 

charge of world sales. 

Rubin Doing WB Script 

HOLLYWOOD—Writer Mann Rubin has 

returned to Warner Bros, to prepare a 

script for "An American Dream." the Norman 

Mailer novel. Rubin wrote the screenplay 

for "BrainstoiTn." now filming with 

Jeff Himter, Anne Francis. Dana Andrews 

and Vlveca Lindfors. 

Para. Names Donnenfeld 

Associate Studio Head 

HOLLYWOOD — Bernard 

Donnenfeld. 

who has served as assistant for production 

activities since July, has been named to the 

newly created position of associate head of 

Paramount's studio activities, announces 

Howard W. Koch, vice-president and studio 

production head. 

Koch says the Donnenfeld move was 

"necessitated by Paramount's gi-eatly acce- 

fornia. Slaff has been a member of the 

ACLU board many years. Other new officers 

are: 

lerated production program, which is progressing 

Vice-president Paul Ferguson, chairman 

at a pace far beyond our earlier 

of the English department at Los Angeles 

State College and a principal in the ACLU 

expectations." 

Donnenfeld. who is presently based in 

legal action on behalf of "Tropic of Cancer"; New York, will move to his studio post at 

secretary—Rosalie Goodwin, detital hygienist 

the end of February. He joined Paramount 

and fonner chairman of the Beverly in 1957 as an executive. 

Hills-Westwood Chapter of ACLU. and 

treasiu-er—Fi-ank Munoz. attorney, officer 

Many Industry Executives 

in the Mexican-American Political Association, 

and a director of the United Civil Back Jewish Fund Drive 

Rights Committee. 

HOLLYWOOD — Seventeen executives 

Tlie board also elected these new mem- 

have become cochairmen of the industry 

campaign for the Jewish Federation Councils 

1965 United Jewish Welfare Fund of 

which Gordon Stulberg. Columbia vicepresident, 

is chairman. 

The cochairmen are Steve Broidy. Victor 

M. Carter. Frank Cooper. Sherrill C. 

Corwin. Lester Blumberg. Charles Goldring. 

Jack H. Karp. David A. Lipton. Marvin 

Mirisch, Walter Mirisch. Sid Rogell, 

Joe Schoeiifeld, Morrie W. Weiner, Robert 

M. Weitman. David L. Wolper, Eugene 

Arnstein and John Green. 

Five Independent Producers 

Nominated to MPPC Board 

HOLLYWOOD—Motion Picture Permanent 

Charities' board unanimously approved 

admission of the Society of Independent 

Pi-oducers as one of the 12 industry-wide 

groups represented on the MPPC board 

and membership. Frank McCarthy, MPPC 

vice-president, said Eugene Arnstein, SIP 

executive vice-president, has been nominated 

for the MPPC board. Others designated 

to represent SIP Include Fred Engel, 

Herbert Leonard, Jules Levy and Marvin 

Mirisch. 

Byron Paul to Direct 

New Disney Picture 

HOLLYWOOD—Byron Paul makes his 

bow as a motion picture feature director 

with Walt Disney's "Lt. Robin Cmsoe, " an 

original comedy starring Dick Van Dyke, 

slated to go before the cameras in May. To 

be filmed in Technicolor, this will be a 

contemporary treatment of the old Robinson 

Ci'usoe legend and is being co-scripted 

by Bill Walsh and Don DaGradi, with 

Walsh as Disney's coproducer. 

Writers Nominate 

14 'Best Written' 

HOLLYWOOD—Five nominees each in 

best-written comedies and dramas and six, 

because of a tie. in "best" musicals have 

been sent to 497 active .screen branch members 

of the Writers Guild of America West. 

Final ballots must be returned by February 

24. 

Winners will be announced at the annual 

writers awards dinner March 17 in 

the Beverly Hilton, along with seven prizswinning 

scripts from the television-radio 

branch, the Laurel Award for achievement 

and the Valentine Davies Award. 

From 45 released in 1964, these were 

nominated by screen writers as the "bestwritten" 

American comedies: 

'Dr. Stronge creenploy by Stanley Kubrick, 

by Peter George; "Father Goose," screenploy by Peter 

Stone and Frank Tarloff, from "A Place of Drogons" 

by 5. H. Barnett; "The Pink Panther," wntten by Mourice 

Richlin and Blake Edwords; "Topkapi," screenplay 

by Monja Danischewsky, from the novel "The Light 

of Doy" by Eric Ambler; and "The World of Henry 

Orient," screenplay by Nora and Nunnolly Johnson, 

from the novel by Nora Johnson. 

From 77 In the category, these were 

nominated as "best-written" American 

dramas: 

"Becket," screenplay by Edward Anhalt, based on 

the play by Jeon Anouilh; "The Best Mon," screenplay 

by Gore Vidol from his ploy; "The Night of the 

Iguana." screenplay by Anthony Velller and John Huston, 

from the play by Tennessee Williams; "One Potato, 

Two Potato," screenplay by Raphael Hayes and Orville 

Hampton from Hampton's story; and "Seven Days in 

" 

May, by Rod Serling, based on the novel 

by Fletcher Knebel ond Charles W. Bailey II. 

From 13 American musicals produced 

last year, these were nominated as "bestwritten" 

: 

"Kissin' Cousins," screenplay by Gerald Droyson 

Adams and Gene Nelson, story by Gerald Drayson 

Adams; "Mary Poppins," screenplay by Wolsh 

Bill 

and Don DaGrodi, based on books by Trovers; 

P. L. 

"My Fair Lady," screenplay by Alan Joy Lemer, based 

on o ploy by George Bernard Shaw; "Robin ond the 

Seven Hoods," written by David Schwartz; "Roustabout," 

Allan Weiss, 

screenplay by Anthony Lawrence ond 

story by Allan Weiss, and "The Unsmkable Molly 

Brown," screenplay by Helen Deutsch from a play by 

Richard Morns. 

Austin Kallsh will produce the awards 

show. Allen Rivkln and Ellis Marcus are 

awards cochairmen. 

Zanuck Signs Goldsmith 

For Documentary Score 

HOLLYWOOD—Noted composer JeiTy 

Goldsmith has been signed by Richard D. 

Zanuck. vice-president in charge of production 

at 20th Century-Fox, to compose and 

arrange an original score for the documentary 

short subject "The Artist Who 

Did Not Want to Paint." The documentary 

is to be used in connection with the Todd- 

AO production of "The Agony and the 

Ecstasy," 

BOXOFFICE February 15, 1965 

W-1

— 

— 

— 

—— 

— 

— 

— 

— 

'My Fair Lady' 450 in 

Los Angeles; 

'Goldfinger 400 in Seventh Week 

LOS ANGELES— "My Fair Lady" and 

"Goldfinger" continued merrily on their 

coui-se of quadiTJpling average grosses at 

the Egyptian and Chinese respectively, the 

Warner Bros, musical ringing us a sterling 

450 and "Goldfinger" zeroing in squarely 

on the 400 target. Another high percentage 

was the 320 for "Zorba the Greek," 

showing for the second week at the Fine 

Arts. "Mai-y Poppins," appearing for the 

first week in general release at the Loyola 

and Orpheum theatres, scored a strong 

260. 


Baldwin State—Quick! Before It Melts (MGM) 75 

Beverly—Fother Goose (Univ), 7th wk 160 

Chinese—Goldfinger (UA), 7th wk 400 

Cinerama— It's a Mod, Mod, Mod, Mod World 

(UA-Cinerama), 66th wk 235 

Crest Dr. Strongelove (Col), reissue 155 

Egyptian My Fair Lody (WB), 15th wk 450 

El Rey—The Pink Ponther (UA), rerun 100 

Fine Arts—Zorbo the Greek (20th-Fox), 2nd wk...320 

Four Star The Animals (Emerson), 3rd wk 65 

Hollywood-Paramount Sex and the Single Girl 

(WB), 7th wk 95 

Hollywood, Los Angeles, Wiltern The Pleasure 

Seekers (20th-Fox) 

Ins Hush . . . Hush, Sweet Charlotte (20th-Fox), 

3rd wk 

1 a Wet Afternoon (Artixo), 

8th 

Loyola, Orpheum Mory Poppins (BV), general 

release 260 

Music Hall—The Cholk Garden (Univ), renjn 100 

Pontages Cheyenne Autumn (WB), 7th wk 135 

Pix—Mondo Poizo (Rizzoli), 2nd wk 90 

Village Topkopi (UA), reissue. The Pumpkin 

Eater (Royal), rerun 140 

Vogue Kiss Me, Stupid (Lopert), 8th wk 

Worner Beverly The Americ< 

of En 

(MGM), 7th wk 

Warner Hollywood Circus World (Bronston- 

8th 180 

i

!: 

. . Congratulations 

. . Lou 

. . Bob 

. . Dan 

. . Bill 

ianta Clara to Have 

ihop Center Theatre 

SANTA CLARA. CALIF—An indoor thetre 

to be known as tlie New Moonlite will 

e built in the Moonlite Shopping Center 

n a site now occupied by two vacant 

Mres. The 650-seat theatre will be operted 

by United California Theatres, owners 

f the nearby Moonlite Drive-In Theatre. 

The city planning board, which approved 

fie location of the New Moonlite. took note 

hat the city's only other indoor theatre. 

he Santa Clara on Fianklin street, probbly 

will be demolished during the urban 

enewal development. 

City planner William Rodgers, commentng 

at the board meeting, said, "This newtheatre 

will be excellent for both adults 

jid children li\1ng in the El Caniino area. 

ianta Clara needs more of this type of 

eighborhood theatre development. It will 

16 a great boon to the Moonlite Shopping 

renter." 

ohn Klee. Two Others 

Advanced by Fox W. Coast 

LOS ANGELES—John Klee. of San 

•Vancisco. area supervisor of National Genral 

Corp.'s Fox West Coast Theatres in 

Northern California, has been named Pa- 

:ific Coast division manager. 

Bob Smith. Los Angeles first-run district 

manager, is being upped to Klee's post 

n the Bay City, while William Hertz, manager 

of the Fox Village Westvvood Theatre 

in West Los Angeles, succeeds Smith. 

"Music' Tickets Available 

LOS ANGELES—Boxoffice sale of tickets 

for the resen'ed-seat engagement of "The 

Sound of Music" started Monday i8» at 

the Fox-Wilshire Theatre. The film version 

of the Rodgers and Hammerstein 

musical will have its West Coast premiere 

March 10 for benefit of the American Cancer 

Society. Regular engagement will begin 

the next day. 

NGC Annual Meeting 

LOS ANGELES—National General Coi-p. 

will hold its amiual meeting Tuesday il6> 

in the company's Fox WUshire Theatre to 

elect directors, approve auditors and consider 

and act upon the company's qualified 

stock option plan. The session is to start 

at 10 a.m. 



For Indoor and Outdoor Showmen Everywhere ! 


FiLmncK 

SPECIAL 

TRAILERS I 

1327 SO. WAIASH CHICAGO i. ILL 


Student Poll Shows Films 

Are Favorite Pastime 

ALBUQUERQUE— In a poll of students 

at the University of New Mexico here, it 

was learned that motion pictures arc the 

number one pastime for lelsun- activity. 

More than 400 undergraduates, equally 

divided between men and women, completed 

questionnaires asking them to list preferences 

in leisiu-e-time activities. "Feature 

motion pictui-es" were singled out more 

often than any other categoi-y. Running 

second were hootenannies: third, name 

talent concerts. 

The opinion sampling was taken by Del 

Paddis, student union program advisor, as 

part of a master's thesis project. The findings 

will be used in planning future activities 

at the UNM student union. 

Goldsworthy Manager 

Of Las Vegas Fox 

BEVERLY HILLS. CALIF. — Appointment 

of Richard Goldsworthy as manager 

of the new Fox Theatre, which National 

General Corp. will open in Las Vegas, Nev.. 

March 4. has been annoimced by Eugene 

V. Klein. NGC chairman and president. 

For the past two years. Goldsworthy 

managed the new Fox Theatre in Thousand 

Oaks. Calif. Prior to that assignment, he 

served as manager of the Fox. Everett, 

Wash.: Pox Egyptian, Seattle: Fox. Eugene. 

Ore., and Fox Paramount. Seattle. He holds 

six Showman of the Drive awards given 

by NGC in recognition of outstanding 

showmanship efforts and was named Showman 

of the Year for 1962. He also won 

the circuit's President's Award in 1963. 

In Thousand Oaks, Goldsworthy served as 

president of the Conejo Merchants Ass'n 

last year. 

The 900-seat Fox in the Charleston 

Plaza Shopping Center, Las Vegas, is toeing 

completed at a cost of $400,000 by 

National General, which now has a circuit 

of 218 theatres. 

Klein said that the Pox opening will 

be staged in traditional filmland fanfare 

of stars, searchlights, music and civic dignitaries, 

with a preview of a major studio 

comedy film production highlighting the 

occasion. 

William H. Thedford. NGC Pacific coast 

division manager, described the new Las 

Vegas theatre as "truly unique," pointing 

out that it is equipped to show 16, 35 and 

70mm, Cinemascope, Todd-AO and Cinerama 

projection by conversion to a threepanel 

projection system. 

The Fox is being furnished with the 

latest stereophonic sound equipment, 

climate-controlled refrigeration and modem 

Bodiform seats built by American 

Seating Co., according to J. Walter Bantau. 

Fox West Coast Theatres construction 

chief. 

Horman Constniction Co.. Salt Lake 

City, developers of the Charleston Plaza 

Shopping Center, is building the Fox, 

which was designed by the circuit. 

Buys 'Mine Called Agony' 

HOLLYWOOD—Motion picture rights to 

Joyce Millers western screenplay. "A Mine 

Called Agony," has been purchased by 

Harry Joe Brown. 

LOS ANGELES 

Jules Gerelick, Pacific Coast division manager 

for American International Pictures, 

just returned from a San Francisco 

business trip Al Shlllcr and Harry 

. . . 

Levinson. Favorite Films executives, were 

in San Diego on business . Pavltch, 

Lippert Theatres. San Fianctsco. was down 

to book and buy for the company's Indio 

Theatres . Spitzler has resigned as 

manager of the Pacific Theatres' Picwood 

Theatre in Los Angeles . . . It's a boy for 

the Jim Kalpaks, manager of Statewide 

Theatres, El Miro house in Santa Monica. 

. 

. 

Charles Beckman, Granada Theatre, 

Granada Hills, was in for conferences with 

film buyers Syd Lehman and Harry Rackin 

. . 

of Exhibitors Service Bill SchoU, 

United Artists exchange advertising head, 

was in San Fiancisco Honahan, 

Sam Baker Theatres' district manager, is 

in Phoenix, Ariz., to ready openings for the 

Hayden Plaza East and Hayden Plaza 

West Thursday il8i. 

Ed Harris has resigned as publicity and 

manager of the Canon Theatre, Beverly 

Hills. Harris al.so handled advertising for 

other Rosner Theatres in Los Angeles, like 

the Music Hall in Beverly Hills and Vagabond 

. to Ann and 

Jack Goldberg, who celebrated their wedding 

anniversary last week . Pence, 

Flick Theatre, Colorado Springs, Colo., in 

conference with Jack Sherriff on product. 

Sherriff is business manager for Manhattan 

Films. 

Jamie Uys, a leading filmmaker of South 

Africa, produced and directed Embassy's 

"Dingaka." 


HOLLYWOOD takes fop 


It Is without equd. It has 


over 1 5 y eors. Write todoy for complete details. 

Be sure to give seating or car capacity, 

HOLLTWOOP AMUIIMINT CO. . 

• 

3750 Ookfon $t, 

ikolilt, lllln«lt 

SILICON 

biiUti^waaiMiikBa 

'?»

. , Harlie 

. . Drama 

. . Employes 

New $100,000 House 

Bows in Sacramento 

SACRAMENTO, CALIF.—Teatro El Rey. 

a Spanish-language situation, has been 

opened after a $100,000 conversion by Fred 

Naify, a member of the family which owns 

United California Theatres. 

The new theatre occupies former retail 

store space in a two-story 40xl50-foot 

building which Naify purchased last June 

for $65,000, 

He also owns the Rio Theatre at 521 J 

St. and the Hilander and Sunrise diive-ins. 

Under lease, Naify also operates the Coronet 

in North Highlands. The theatres he 

owns personally are not a part of the UCT 

circuit. 

Naify has placed the Rio on an 18-hour 

day, triple-feature schedule, showing second-run 

American films. His future plans 

for the Rio depend on what the Sacramento 

Redevelopment Agency does in the 

area. He indicated he would like to remodel 

the old theatre and convert it into 

a first-run house when the area is subject 

to urban renewal. 

Sam Spiegel's "The Chase," a Columbia 

release, is based on Horton Poote's novel. 

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Jim Sutton Is Promoted 

To New Lake Ricige Helm 

DENVER—James R, Sutton, who started 

in the theatre business in 1945 while still 

in high school, has 

been named manager 

of the new LakeRidge 

Theatre in suburban 

Lakewood. The theatre, 

modern in every 

respect and ahead of 

the times in many 

ways, will be used as 

a model for other 

theatres to be built 

by National General 

Corp., at least In 

J. R. Sutton 

sizes from 700 to 

1,200 seats. The 

LakeRidge has 778 seats. 

After graduation from the Cheyenne 

High School, Sutton attended the University 

of Wyoming. Following that he 

spent two years in the Air Force. He 

started his theatre career in Cheyenne as 

assistant at the Lincoln for two years. He 

was promoted to manager of the Rawlins. 

Wyo., theatre, where he stayed for two 

years, going from there to be manager of 

the Wyo at Sheridan, which job he held 

five years. After that he was made manager 

for a time at Laramie, moving from 

there to the new LakeRidge. 

Sutton is a member of the Elks, American 

Legion, Chamber of Commerce, Rotary 

Club, and on the boai'd of directors of the 

County Cancer Society, Lai-amie. 

Empire Doing Picture 

On UFOs at Socorro. N.M. 

SOCORRO, N.M. — Empire Studios of 

Hollywood is in the Socorro area filming 

a documentary on the sighting of an "unidentified 

flying object" that was spotted 

last 

April. 

Officials of the company said the documentary 

would be premiered in Socorro. 

The UFO that reportedly landed m 

It is expected to be ready in about five 

weeks. 

Empire is doing a full-length film devoted 

to UFO sightings and alleged landings. 

It will be entitled "Phenomena-Seven 

Point Seven." Spokesmen said the title 

was chosen because 7.7 per cent of the 

sightings investigated by the government 

have been miexplainable, and therefore 

are classed as UFOs. 

Socorro last April was seen by city policeman 

Lonnie Zamora. At the time of the 

sighting, he also was employed as a temporary 

theatre manager at Socorro's only 

movie theatre, the New Loma, owned by 

Les DoUison Theatres. 

About 40 minutes of the film is devoted 

to Socorro and to Zamora, The remainder 

of the film was shot in Hollywood studios. 

A number of people in Socorro were 

used as extras in the film. 

Broumas Extends Circuit 

Operations to Phoenix 

PHOENIX, ARIZ.—Broumas Theatres, 

operators of theatres in six states and in 

the District of Columbia, has leased space 

for a 1,000-seat theatre in Thomas Mall. 

Rosenshein Associates, shopping center 

developers, announced that the Thomas 

Mall theatre will be in a free-standing onestory 

building of 9,000 square feet. 

SAN FRANCISCO 

Universal Film Exchange Manager Jim 

Mooney hosted a Trad'r Vic luncheon 

Monday Hi for director William Castle 

and local critics . of the 

entertainment industries were invited to 

the first showing of "A Place in the Country" 

Tuescay i9> in the Telenews Theatre 

. Norris, 72, father-in-law 

of entertainer Rudy Vallee, died Monday 

ID in an Oakland Hospital, after a long 

illness. 

William Sholl, United Artists West Coast 

director of publicity and advertising, with 

his wife and two sons Steven and David 

spent the last weekend in the bay area, 

leaving Steven, who entered the University 

of California critics Stanley 

Eichelbaum, Examiner, and Paine Knickerbocker, 

Chronicle, appeared on a "Critics' 

Roundtable" on KCBS Radio's "Spectrum 

74," Saturday i6i ... Rosemary Clooney 

is at the Hyatt Music Theatre in "The 

Rosemary Clooney Show" 

Elmers, secretary-treasurer of Local 9 of 

the Theatre and Amusement Janitors 

Union, sought strike sanction Fi-iday (5) 

from the San Francisco Labor Council. 

Elmers said negotiations with theatre 

owners were deadlocked and the janitors 

wanted to walk out if a settlement could 

not be reached. Two hundred theatres between 

Fresno and the Oregon border, including 

San Francisco, would be affected. 

Role of ACE Presenter 

Accepted by Glenn Ford 

HOLLYWOOD—Glenn Ford has accepted 

an invitation by the American Cinema Editors 

to serve as a presenter at their 15th 

annual awards dinner March 14 at the 

Cocoanut Grove. 

The ACE Awards are presented annually 

for outstanding achievement in six categories: 

best edited motion picture; best 

edited television program; the best foreign 

or documentary motion picture; best performance 

by an actor and actress in a U.S. 

film debut and the outstanding motion 

picture of the year. 

Gene Kelly Is Emcee 

HOLLYWOOD—Actor Gene Kelly was 

the master-of-cerenronies for the annual 

black-tie dinner of Delta Kappa Alpha, 

honorary cinema fraternity, Sunday night 

i7i at Town and Gown on the campus of 

the University of Southern California. 

Scripting 'The Graduate' 

HOLLYWOOD—Calder Willingham has 

been signed by producer Lawrence Turman 

and director Mike Nichols to script 

the Charles Webb novel, "The Graduate," 

for Embassy Pictures. 

125 HYDE ST SAN FRANCISCO, CALIF, 94102 

W-4 


: rouiid" 

j 

! Gross 

. Electric— 

. . . Other 

. . John 

. . Fred 

. . 

. . . The 

fMary Poppins' 375 

[Third Week in KC 

KANSAS CITi'—Two pictures which are 

compiling liigh grossing records across the 

nation dominated the loftier percentage 

figures here during the week, as "Mary 

Poppins" tallied 375 in its third week at the 

Uptown Theatre and "My Pair Lady" 

reached the good 200 level at the Capri 

in its eighth week. Three new films demonstrated 

boxoffice power— "The Servant." 

which was 180 at the Kimo: "A Lover for 

the Summer." 175 at the Rockhill. and "36 

Houi's," 125 at the Roxy and Electric. 

[Average Is 100) 

CHICAGO QUICK!' PARLEY— Robert iMorse chats with Claronc- Keim, 

(left to right) Chicago nianaser for >IGM; Ralph .Smitha. vice-presidont and 

general manager for the Essaness circuit (Morsel, and John Semadalis. owner of 

the Ramova Theatre, during a visit on behalf of "Quick: Before It Melts." 

'All Indianapolis Holdovers 

Far Above Average 

INDIANAPOLIS—Holdovers continued 

at all the first-ruii theatres and business 

still was very good in most cases. "Mary 

Poppins" was the boxoffice leader again in 

its fourth week at the Lyric. 

Circle—My Foir lody iWB), 7th wk 250 

Esquire—Goldfinger lUA), 3rd wk 125 

Indiana—Circus World (Bronston-Cineromo), 

8th wk 115 

Loew s—Father Goose (Univ), 3rd wk 135 

Lyric—Mory Poppins (BV), 4th wk 300 

'My Fair Lady' 350 

16th Week in Chicago 

CHICAGO—Devoid of any newcomers, 

Loop theatres held to the same gross pattern 

of previous weeks, with "Goldfinger." 

"Mary Poppins" and "36 Hours" taking 

the spotlight. Neighborhood houses, playing 

"Psycho" for its first return engagement 

after its run in the Loop, did very 

1 business in all situations. 

Comegie— Marriage Itolion Style Embassy), 7th wk. 175 

Chicago—Sex and the Single Girl (WB), 7th wk. ..115 

Cinestage—Mediterranean Holiday (Cont'l), 7th wk. 150 

Esquire—Topkopi ;UA), rerun, 3rd wk 150 

Loop—Morriage Italian Style (Embassy), 3rd wk, 135 

McVickers—Cheyenne Autumn (WB), 7th wk 125 

Oriental—Quick! Before It Melts (MGM), 3rd wk. 100 

Palace—My Fair Lody (WB), 16th wk 350 

Playboy—World Without Sun (Col), 2nd wk 170 

Roosevelt—Goldfinger (UA), 8th wk 300 

Stote Loke—Mary Poppins (BV), 17th wk 250 

United Artists—36 Hours (MGM), 2nd wk 200 

Woods— Father Goose (Univ), 7th wk 100 

Remodeling Is Underway 

At Marion, Ind., Theatre 

S. J. Papas, executive vice-president of 

the Alliance Amusement circuit, which operates 

the Indiana and the Paramotmt here, 

said the lobby is being modernized and an 

enlarged vending stand is being recessed 

into the auditorium wall. Other additions 

include grand draw d:-apes, new cai-peting. 

window drapes, lighting fixtures and remodeled 

women's and men's lounges. 

Papas said all equipment is being updated 

to give the patron the latest in projection 

and high fidelity stereophonic directional 

sound, with four-track "siu-- 

speakers around the auditorium 

walls. 

KANSAS CITY 

. 

\X7illiam Thedford, general manager in 

charge of theatre operations for the 

entire circuit. National General Corp.. Los 

Angeles, will be among the VIPs coming 

here for Show-A-Rama Souttar, 

manager of Midwest district 4-2. reports 

C. C. Murray, Wichita manager, is in Houston 

recovering from recent sui'gery . 

George Kopulos of Regal Poppers reports 

his brother Gus has returned from a threeday 

business trip to Cincinnati and that 

they are busy preparing for their exhibit 

of a number of new items as well as old 

standbys at the coming Show-A-Rama VIII. 

Jack Winningham, National Screen Service 

manager, is expecting Norman Robbins, 

vice-president in charge of operations, 

from the New York office for a two-day 

visit on Febi-uary 23 ... A. E. Jarboe of 

Cameron made his usual weekly trip to 

Filmrow but travelled on dangerous icy 

highways most of the way. Equipment 

houses say. as do the exchanges, that there 

have been fewer exhibitors in town since 

the weather conditions have been so bad 

Missom-i exhibitors reported on 

the Row: Jim Cook, Maryville: J. Leo 

Hayob. Marshall, and Harold Porta, 

Osceola. From Kansas were Jay Wooten 

and Dennis Montee of Hutchinson and 

Louis Stein. Parsons. 

Bill Jeffries. Columbia office manager, 

MARION, IND.—Work is underway on had to postpone his trip to the Des Moines 

an extensive remodeling and modernizing branch exchange because of weather conditions 

but has returned from visits to 

project at the Indiana Theatre, which will 

Include new seats, spaced farther apart, 

Minneapolis, Milwaukee, St. Louis, Indianapolis, 

Chicago and Dallas. The trips were 

and a new and enlarged screen. 

in order to work out a smooth changeover 

to the new accounting system now^ in operation 

. Long, local manager for 

the George Regan Film Distributing Co., 

is spending a couple of weeks in Chicago 

assisting Regan, who is recovering from a 

recent illness . . . Dorothie Warneke, 

Buena Vista booker, reports branch manager 

"Tommy" Thompson much improved at 

the Will Rogers Memorial HospiUl at Saranac 

Lake and that he expects to return 

here some time in March. 

Mrs. Gerald Crawford, the former Peggy 

King until her marriage January 24, is 

back at her ledger clerk's desk at Columbia 

after a two-week honeymoon in Florida 

with her TWA executive husband . . . Judith 

Buckley 'Mrs. Carl) returned to her 

secretarial desk at Martin Stone's Mercury 

Advertising January 11. While on leave, she 

gave birth December 8 to a son, Karl William—and 

we do mean "Karl " with a "K," 

although his father is "Carl" with a "C" 

Martin Stones will retiu-n from a 

ten-day vacation in Arizona Monday aS) 

and are to be congratulated on the timing 

of their vacation period to escape some 

disagreeable weather. 

Edna Russell, longtime employe of Republic, 

where she served as head inspector 

under Bob Withers, died Tuesday (9) in 

Providence Hospital. Kansas City, Kas. Retired 

for about eight years, she was the 

aunt of Elmer Dillon of National Theatre at 

Independence and Hardesty. 

Dale Wayne Fryer, HN, serving aboard 

the aircraft carrier USS Ticonderoga, CVA 

14. is on leave visiting his parents, Mr. and 

Mi-s. Richard Fi-yer of Nevada. Richard 

Fryer operates the Fox Theatre and the 

Trail Drive-In. Young FiTcr recently returned 

from a year of overseas duties and 

was on a torn- of duty in Vietnam, for which 

he was awarded the Expeditionai-y Medal 

and combination ribbon from the Secretary 

of Navy. Ship return is February 25 

in 

San Francisco. 

When Ordering Other Supplies 

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BOXOFFICE February 15, 1965 C-1

. . 

23 

by 

513 

621-4926 

ST. 

LOUIS 

lyjITO president Frank Plumlee, Farmington. 

and St. Louis dii-ectors H. E. 

McManus and Dimitrios James plan to attend 

the United Theatre Ow-ners of the 

Heart of America Show-A-Rama March 

1-4 in Kansas City. Because of the conflicting 

date, the next regular meeting 

of MITO directors will be held March 8 

at the Chase-Park Plaza, rather than on 

the usual fii'st Monday of the month . 

St. Louis exhibitor Ray Parker abandoned 

the frozen St. Louis scene to enjoy a vacation 

in sunny (he says) Florida. 

A business flight to Mexico City kept 

Chief Barker Joe Simpkins away from the 

Friday i5i Variety Tent 4 meeting. Ed 

Dorsey, first assistant chief, presided and 

accepted on behalf of the club a plaque 

presented by John Starr, David Hickey 

Post of the American Legion, in grateful 

appreciation for the use of Sunshine 

Coaches used to transport wheelchair soldiers 

in the Veterans Day Parade. Among 

visitors introduced by Dorsey were barkers 

from Tents 7 and 11. former mayor 

Bernard Dickman, campaign leader for 

barker Al Cervantes in the current race 

for mayor, and Walter Pollard, pastpresident 

St. Louis County Cosmopolitan 

Club, new applicant for membership in 

Tent 4. 

Barker David Arthur, who emceed the 

gala champagne supper for $100 ticket 

holders following the "My Fair Lady" (we 

were reminded) benefit premiere, headed 

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"Send for our bargain price list." 

the luncheon entertainment program with 

a tongue-in-cheek account of the proceeds 

of the benefit noting that he was reporting 

for Chief Barker Simpkins, who had left 

the country, and that some ticket sales 

receipts were outstanding. David was hard 

follow on the program but Sonny Meyers, 

to 

entertainer from the Playboy Club, 

member of Chicago Variety Club and expert 

of the "insult" technique provided a 

hilarious ten minutes of fun. 

A noon meeting has been set for Tuesday 

( 

1 the Older Adult Special Issues 

Committee of Greater St. Louis at Arthur 

Enterprises' St. Louis Theatre (Al Wheeler, 

manager! to present campaign issues on 

behalf of a bill for medical care for the 

aged. Several Golden Age clubs are arranging 

for chartered buses to take them 

to the rally of senior citizens. Committee 

chahman Lee Bennett, assisted by the 

senior groups of Jewish Community Centers 

Ass'n. is scheduling a speaker to outline 

Medicare. There is a possibility that Vice- 

President Humphrey may be on the program. 

Bernie McCarthy, veteran film salesman 

formerly with Parade Pictures, has joined 

the sales staff of Crest Film Distributors 

and will serve the Missouri and Illinois exchange 

area out of St. Louis. Exchange 

manager Herman Gorelick will handle 

sales in the Kansas City area. 

The word from Murray Baker, 

division 

sales manager for Continental Distributing, 

an affiliate of Walter Reade-Sterling, advises 

that St. Louis territory representation 

St. Louis Variety Women, borrowing an 

niviting line from the ancient Persian 

poet, have chosen "A Loaf of Bread, a Jug 

of Wine and Thou" as the theme for their 

Fun for Funds Frolic dirmer-dance to be 

held at the Chase-Park Plaza Sunday, 

March 28. Rosalind (Mi-s. Edward B.) Arthur 

is dance chaii-man with cochairman 

Diana Mandel; Jeanne King is entertainment 

chairman: Phyllis Jones will handle 

decorations, with Margaret Hinkel and 

Joyce Binker sparking the ticket sales 

with the aid of all members. 

John Andrew Daly, 61, owner of Daly 

Ticket Co. (Daly Printing Co.) in Collinsville, 

111., died Monday iD at St, Joseph's 

Hospital, Highland, 111., after a threemonth 

illness. Until stricken, he had remained 

active in the printing firm founded 

in 1911 by his father, the late Michael 

Daly. John A. Daly, who was one of three 

recipients of honorary lifetime membership 

in the Illinois Chamber of Commerce, is 

survived by his wife, two sons and two 

sisters, all of Collinsville. 

Stella Riegel, mother of Arthur Enterprises' 

veteran theatre executives, Henry 

C. jr., manager of the Ambassador Theatre, 

and George, manager of the Hi- 

Pointe Theatre, died Friday (5) following 

a lengthy illness. Other sui-vivors include 

sons William, Fred and James, and daughters 

Madelyne Schneider and Eileen Stefanowski, 

several gi'andchildren and greatgrandchildren. 

David F. Barrett Dies; 

Boxoffice Correspondent 

ST. LOUIS—David F. Barrett, 74, fonner 

St. Louis correspondent for Boxoffice, died 

Friday (5) of a stroke at Finnin Desloge 

Hospital. 

Barrett had been a reporter on the old 

St. Louis Star and for several years had 

. 

free-lanced for insm-ance and motion picture 

trade publications. He was active 

until he suffered the stroke Wednesday 

He wrote for Boxoffice from 1920 until 

( 3) 

1957. 

He is survived by his wife, the former 

Emma R. Stempfle: five daughters, Mrs. 

Mary Brassil, Helen Barrett, Mi's. Frances 

Gillagher and Mrs. Reggie Lewis of St. 

Louis and Mrs. Ann Donohoo of 

Indianapolis: 

a son, David B. Banett of Hannibal: 

a sister. Sister M. Charitine, CSJ, and 19 

grandchildren. 

Remodeled Dearborn 

Theatre Now Camelot 

Edit 

DETROIT—Tieing in with the theme of 

the now well-known Broadway musical, 

the Camelot Theatre has been opened in 

Dearborn by Nicholas George Theatres. 

This house, with over 1,200 seats, was for- 

will be handled by him out of the Cincinnati, 

Ohio, office at 1632 Central Parkway: 

phone 

merly the Circle prior to its recent remodeling. 

Among features of the rechrist- 

1 

1 . . . Lester 

Bona, Warner Bros., who is a patient at ened house are high fidelity sound, a 50- 

Firmin Desloge Hospital, is much improved, 

according to a report from his imported draperies, deep pile carpeting 

foot-wide screen, acoustically treated walls, 

wife Marge. 

and plate glass doors. 

Harold C. Berg, Detroit press agent, 

was in charge of publicity for the opening 

activities. 

Lamesa Palace, Yucca 

To Skyvue Co. Banner 

From Southwest Edition I 

DALLAS—R. A. "Skeet" Noret and John 

• 

I' 

f 

Watson of the Skyvue Theatre Corp. of 

Lamesa took over operation of the Palace )! 

Theatre and Yucca Drive-In from the Phil 

Isley Theatres. Audi'ey Cox of Lamesa > 

owns the buildings. Noret does the buy- i 

ing and booking and Watson Is city man- 

• 

ager. 

\ 

Buys Lyons, Kas., House 

LYONS, KAS.—Virgil Sidebottom, owner 

and operator of the Lyons Drive-In, has 

purchased the C-Top Theatre here from 

Raymond Beeman of Ellsworth. Closed 

since October 25, the theatre is now in operation 

after a few minor repairs and has 

been renamed the Lyons. 

i 

SOUND SCREEN RESURFACING 

MeUllie High Gain Silver 

Pearlescenl 

White 

WOOD THEATRE SERVICE 

P.O. Box 54 Ph. 397-2976 Mount Vernon, Ohio 

Amos J. Coyle, 87, father of Louis Coyle, 

manager of Arthm- Enterprises' Granada 

Theatre, died January 29. He was ill only 

briefly and as recently as two weeks prior 

to his death had renewed his driver's 

license. In addition to Louis, two other 

sons and grandchildren survive . . Mrs. 

. 

Reopen Columbus State 

COLUMBUS, KAS.—The State Theatre 

here has reopened under the management 

of Jim Ward and Bob Weaver, both of Columbus, 

who leased the theatre from Art 

Pugh. 

C-2 February 15, 1965

I 

j 

Besides 

I 

I 

. . Tony 

. . Oscar 

. . Members 

. . 

" 

. . . "My 

. . Oscar 

111. I Theatre, 

Ilonnie Stevens Tours 

Chicago for 'Guillotine' 

CHICAGO — Connu' Stevens, star ol 

Two on a Guillotine," made personal ap- 

>earances Friday il2i and Saturday il3i 

m the stages of 17 of the 75 theatres where 

he Warner Bros, motion picture suspense 

irama opened on Lincoln's Birthday. 

The blonde star was joined on her Chi- 

:ago tour by disc jockey Clark Webber, 

vho .served as master of ceremonies. 

The Chicaso personal appearance touiva.s 

the first of its kind in the Windy City. 

ollowing a pattern established with great 

iuceivss in the New York Metropolitan area, 

.vhere Miss Stevens and her costar in 

•Two on a Guillotine." Cesar Romero, made 

jtage appearances at 19 theatres. 

Premier Theatre Completes 

$35,000 Renewal Project 

VALPARAISO. IND.— A $35,000 remodel- 

.Charlotte Bailey, secretary. 

Mort Sunshine Executive 

Of Susan Wagner Memorial 

ED5tern 

Edition 

NEW YORK—Mort Sunshine, executive 

d;r, ctor of the Independent Theatre Ownei.< 

Ass'n of New York, is serving as executive 

coordinator and secretary of the 

Su.'ân E. Wagner Memorial Fund, which 

has been established t« honor the memory 

of New York City's First Lady with a program 

to prevent drop-outs from high 

schools and colleges in the metropolitan 

area. The fund is working in close cooperation 

with the board of education and the 

superintendent of schools and 40 scholarships 

have already been awarded to deserving 

recipients. 

New Term for Theatreman 

From Scuthwest Edition 

AUSTIN—Lt. Gov. Pi-eston. a theatre 

owner and operator, has been inaugurated 

to his second term in office in ceremonies 

at the state capitol here. 

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Qurins: Januury. tile Censor Board reviewed 

72 movies, 22 of which were 

foreign films. Six were "adulted" and two 

were rejected A. Brotman of 

Brctman and Sherman Theatres, has been 

invited by the Independent Theatre Owners 

of Ohio to be their principal panel 

moderator at tlieir convention in Columbus 

March 16 and 17. The invitation was 

extended by Paul Vogel. president, and 

Ken Prickett. executive secretary of ITOO. 

Brotman will be chaimian of a three-hour 

merchandising session before 100 exhibitor 

representatives of the state. Ben Cohen. 

Ohio drive-in theatre oix-rator. will bo one 

of the panel speakers Brotman has had 

numerous requests to act as a discussion 

leader during the past year. 

The National Ass'n of Concessionaires 

has add.>d several new members, including 

ing project has been completed at the Premier 

a number from the Chicago area: Fred 

Theatre, announces George "Murph" W. Amend Co., Evanston: American Licorice 

Co.. Chicago: Perrara Candy Co., For- 

Shauer. president of Shauer & Sons, which 

has operated the theatre since it was built est Park: Reed Candy Co., Chicago . 

44 ,\ears ago. Renovation was begun two Karen Szura has joined Buena Vista as 

years ago with remodeling of the marquee. 

Vic Bernstein, 

switchboard operator . . . 

The remodeling included new carpeting, branch manager for Allied Artists in this 

redecsrated foyer, lobby and restrooms, as area, is laying the groundwork for campaigns 

[well as the auditorium itself. All new seats 

from the American Seating Co. also were in this area for Landau films which 

are going to be released by AA. 

added. 

Shauer. officers of the corporaition. 

which also operates the 49er Di-ive- 

State Lake Theatre, a new Disney combina- 

U'hen "Mary Poppins" moves out of the 

jln. are Gene Hart, vice-president, and tion moves in, "Those Calloways" and "The 

Tattooed Police Horse" . of the 

press and exhibitors were hosted at a 

special screemng of Otto Pi-eminger's "In 

Harm's Way." Preminger is expected to be 

in town for the opening at the Chicago 

Theatre April 16 . . . Ten selected theatres, 

including B&Ks Oakbrook, Uptown, Gateway 

and Mercui-y are being fully equipped 

with stereophonic sound for the exclusive 

area showing of "Mary Poppins" for its 

first round in the neighborhood houses. 

Joe Berenson, chaiiTnan of the Variety 

Clubs Happy Medium Theatre outing, announced 

there are a few^ seats left for those 

who want to go to "Love Is a 3-Letter 

Word." The Variety Club performance will 

be held Sunday i21i 

. . . Dudelson Film 

Distributors has been appointed by Skirball 

Bros, to distribute "Birth of a Baby" in 

this area. Moe Dudelson started a territorial 

trek in connection with scheduled 

openings ... Si Greiver is vacationing in 

Palm Springs, California. 

The closed circuit theatre TV grosses in 

three houses here made the deal more 

worthwhile. The Uptown, one of the three 

theatres showing the Patterson-Chuvalo 

bout, almost filled its 1,600 seats and gave 

. . . 

the patrons some unscheduled entertainment. 

Unexpectedly Jack Dempsey. Phil 

Foster and Henry Youngman attended, 

Dave 

providing their usual patter 

Schatz, who took over the Chicago Used 

Chair Mart foUowing the death of Sam 

Levinsohn. was awarded a contract by 

United Detroit Theatres for the reseating 

of Woods Theatre in Grosse Point Woods. 

Mich. . 

Quinn is expected to be in 

town for a screening of "Zorba the Greek 

on March 5 . . . Paramount publicist Dick 

Taylor spent a week in New York getting 

acquainU>d with merchandising methods 

for upcoming product. 

Walt Disney air-expressed a 14-piece exhibit 

of "Biliind the Scenes" studio art for 

display in B&Ks new Oakbrook Theatre. 

The exhibit includes original story sketches 

from a numt>er of Disney's "live" and animated 

features, as well as the original 

wardrobe designs for "Mary Poppins. " In 

April. Universal Pictures take over the Oakbrook 

gallery with the original set designs 

for pictures now in production . . . Burt 

Lanausler spent three days here talking 

with the press atwut "The Ti-ain." He was 

on hand for the invitational screening at 

the Esquire Theatre. The film opens for an 

extended run at the State Lake Theatre. 

At its next meeting on February 22. the 

Screen Directors International Guild has 

scheduled a variety of films, including "A 

Cap for Cathy." "Parable." the controversial 

film produced by Fred A. Niles for the 

Protestant Council for showing at the New 

York World's Fair and "Dissent Illusion" 

Fair Lady." continuing its strong 

run at the Palace Theatre, grossed $656,- 

207 in its first 12 weeks here . . . Robbers 

managed to get away with $1,300 in a 

holdup at the Loop Theatre on bu.sy State 

Street . Brotman has been named 

director of the amusement division for 

the 1965 United Jewish Appeal. The campaign 

goal is $6,650,000. 

Henry C. Rhyan Managing 

Liberty in Libertyville 

LIBERTYVILLE, ILL.—Henry C. Rhyan. 

who operates the Family Outdoor Theatre 

at Grayslake and the newly remodeled Antioch 

has taken over as gen- 

I 

eral manager of Liberty Theatre here. 

Plans are to redecorate and remodel the 

structm-e. with the theatre remaining open 

while work is going on. Resident manager 

is Delbert Cohoe. 

Columbia's "The Night of the Generals" 

will be directed by Anatole Litvak. 

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February 15, 1965 C-3

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With special training 

the mentally retarded can 

sort the mail, 

file the cards, 

pack the boxes, 

run the errands, 

clean the office, 

label the packages, 

deliver the messages, 

serve the customers, 

wash the car, 

tend the lawn, 

operate the elevator, 

paint the house, 

work the farm, 

load the truck, 

saw the wôod, 

grind the tools, 

repair the furniture, 

sew the cloth, 

load the rack, 

stock the shelves, 

cook the meals, 

wax the floors, 

^wash the windows... 

BOXOFFICE 

What they can't do 

is get the job. 

Thafs your job. 

The mentally retarded— ;/ //;«>- receive special 

training — are capable of doing many 

jobs that a normal person performs easily 

and efficiently. In fact, if placed in jobs 

for which they are qualified by special 

training, 85T( of the mentally retarded 

can help support themselves. 

Here are six things you can do now to help 

prevent mental retardation and bring new 

hope to the SVi million people whose minds 

are retarded 

1. If you expect a baby, stay under a doctor's 

or a hospital's care. Urge all expectant mothers 

to do so. 

2. Visit local schools and urge them to provide 

special teachers and special classes to identify 

and help mentally retarded children early in 

their lives, 

3. Urge your community to set up workshops 

to train retardates who are capable of employment. 

4. Select jobs in your company that the mentally 

retarded can fill, and hire them. 

5. Accept the mentally retarded as American 

citizens. Give them a chance to live useful, 

dignified lives in your community. 

6. Write for the free booklet to the /S^^ 

President's Committee on Mental f^ft ' 

Retardation, \\'ashington, D.C. V w^" 

BOXOFFICE :: February 15, 1965

. 

Two Memphis Airers 

Planned by Malco 

MEMFHI& -Two twin drivi'-iiis will bo 

built in this area by Malco Theatres, it 

was announced by M. A. Lightman. circuit 

president. 

Application for permission to build the 

first of the two bis airers has been filed 

with the board of adjustment, the site to 

be Summer avenue and White Station 

road. Each section of this twin will have 

a 750-car capacity, the two sections to be 

served by a single concessions building 

Each section will be equipped witli in-car 

heaters for year-round operation. 

Site of the second twin plamied by Malco 

is at Highway 64 and Berryhill road. 

where the circuit has purchased 120 acres 

for development. This twin will be two 

500-car sections. 

John Tomlinson Elected 

Head of MP Charity Club 

JACKSONVILLE — John Tomlnison. 

head of the Tomlinson Co.. local independent 

booicing agency, has been elected 

president of the Motion Picture Charity 

Club. Named to serve with him are Harvey 

Garland. Florida State Theatres film 

Jack Bell were held here Satmday i6). 

Mrs. Bell died Thursday after undergoing 

brain siugery following an automobile accident. 

Her husband is a past chief barker of 

Miami Variety Tent 33. a leading figm-e 

in the founding of Variety Childi-en's hospital 

and raising funds in the continuing 

support of the Tent 33 charity project. 

Mrs. Bell also is survived by her daughters 

Sharon and Rita, her sister Mrs. Rita 

Kneer and an aunt, Mi-s. Kathleen O'Connor. 

Georgia Governor Makes 

George Maharis Colonel 

ATLANTA—Stai- George Moliaris wa.s 

greeted by 1.000 teenagers when he arrived 

here on a whirlwind 24-lK)iir vi.sit n.s 

Governor Carl Sanders of Georgia, 

right, appoints George Maharis a colonel 

on his staff while the star of Paramount's 

"Sylvia" was in Atlanta on behalf 

of the film, booked for the huge 

Wilby-Kincey Fox Theatre. 

buyer first vice-president: Ed McLaughlin, part of a tour he was making to promote 

Columbia manager, second vice-president: "Sylvia," the Paramount release which will 

B. D. Benton, head of the Jacksonville Film open at the Wilby-Kincey Fox Theatre 

Express treasurer, and Charles King, AIP Friday il9i. 

manager, secretai-y. 

The tumultous welcome given Maharis 

Also elected to a year's tenn were the by his fans at the aiiTJort set the mood 

following directors: Fred Ma this, Paramount 

manager: W. A. "Bill" McClure. ern city. The highlight of his visit came 

for a highly successful stay in this south- 

Univei-sal manager: Horace Denning, district 

supen-isor. Dixie Drive-In Theatres: with a scroll making him a colonel on the 

when Governor Carl Sanders presented him 

Carl Floyd of Haines City, head of Floyd governor's staff. The star was given generous 

coverage in the city's newspapers, 

Theatres: Thomas Sawyer, head of the 

FST advertising and publicity department stories and interviews appearing in amusement 

and women's sections, plus a special 

who is the outgoing president: Walter 

Powell, vice-president of Kent Theatres; column on the editorial page of the Atlanta 

James Kirby. Floyd Theatres film buyer: 

Constitution discussing and approving 

Carroll Ogburn. Warner Bros, manager, Maharis' views on censorship. Maharis also 

and Henry Harrell. 20th-Fox manager. 

taped three TV and eight radio interviews, 

in 

The Motion Picture Charity Club, composed 

of male industry representatives 

addition to making appearances on several 

other shows. 

from all parts of Florida, specializes in providing 

free services to better the welfare of MGM Atlanta Staff Moves 

mentally and physically handicapped children. 

Through the initiative of the MPCC. Into New Headquarters 

Jacksonville now has the only handicapped ATLANTA—Woody Sherrill, manager of 

children's park in the Southeast, and for the Atlanta MGM exchange, and his staff 

many years the MPCC has provided summer 

camping facilities for blind children. etta, Northwest. Friday il2i. 

moved into their new quarters at 136 Mari- 

The MPCC's social headquarters for Also headquartered at the new MGM 

members and invited guests are maintained headquarters is Herb Bennin. MGM southern 

division manager. 

in its clubrooms at the Roosevelt Hotel in 

the vicinity of Filmrow. 

New Hollywood Theatres 

Mrs. Nora D. Bell Dies; 

HOLLYWOOD, FLA.—The new Florida 

State Theatre on Park road opposite the 

Wife of Miami Columnist 

Hollywood Mall, opened here February 4. 

MIAMI—Funeral services for Mrs. Nora The building contains two theatres, each 

D. Bell, wife of Miami Herald columnist showing the same featm-e film, but at different 

times. The new structure replaces 

a previous State Theatre, which was destroyed 

by fire. 

Starting Two Theatres 

COCOA BEACH. FLA.—Construction has 

started for two 900-seat theatres at the 

Atlanta Shopping Center and First Federal 

Plaza. Charles Netter and Robert Veeneman 

will lease the structures from the 

builder, J. H. Maim, president, Mann Construction 

Co. 

Urban Renewal Spares 

Malco in Memphis 

MEMPHIS - The Malco Theatre has 

been saved. 

For some weeks it has been threatened 

with bulldozers fi"om Urban Renewal. The 

city's light, gas and water department 

had selected the five-acre block of property 

bounded by Beale, Linden, Main and 

Front .streets for iUs new $5.5 million building. 

Aid of Urban Renewal had been 

.sought to acquire the land. 

Mayor William Ingram and Walter 

Simmons, head of Memphis Housing Authority, 

which administers the Urban Renewal 

plan, proti'sted. Tlie Malco, they 

said, was a Memphis landmark. It is 

Memphis' finest theatre, Simmons saidworth 

$1 million. Others said $2 million. 

So the city's utility boai'd met with the 

mayor. Simmons and other officials and 

withdrew the request. They .selected two 

blocks of Main street property bounded 

by Beale, Main, Linden and Second 

streets as the new site. It is directly across 

the street from Malco. Negotiations are 

now under way to acquire the property 

in the new site. 

The Malco Theatre and Malco Theatres, 

Inc., the circuit operation, are located in 

the large theatre building at the southwest 

corner of Main and Beale 

Boxoffice Place to Stop 

'Smut/ Says Coliminist 

MIAMI—Herb Kelly of the Miami News 

wrote that cries of protest and condemnation 

have come from various corners that 

movies have gone too far. "Kiss Me, 

Stupid" is under fire as a flagrant example 

of everything that violates good 

taste and decency, he pointed out, and 

the question arises "Why doesn't someone" 

do something about it? 

But "who is this .someone who would 

lay dov^^l the law to those who cross the 

borderline and make the mistake that an 

adult' film must be dirty?" Kelly asked. 

"As of now there's nobody with that authority 

and you're not going to find anyone." 

The columiust said, "We are prone to 

place the blame in the wrong place. The 

man who runs the theatre is at the mercy 

of the distributor. When Florida State 

Theatres signed contracts for 'Kiss Me, 

Stupid,' the seal of approval had been 

granted. When the furor started, it was 

too late. 

"Self-regulation of the industry — not 

censorship— is our only hope," Kelly wrote, 

"and that's not going to come easy. In 

the final analysis the public must do the 

censoring. The place to stop 'dirty' movies 

is at the boxoffice. If they lose money, the 

producer will reform, not because he wants 

to but because he has to. It's as simple 

as that." 

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BOXOFFICE February 15, 1965 SE-1

— 

English 

versions 

— 

Carolina College Triangle Converted 

To Art Film Center by Maggie Dent 

By RAYMOND LOWERY 

DURHAM. N.C.—Ong evening in 1945 

Maggie Dent, the cultured and friendly 

woman who operates the Rialto, an art 

theatre, saw a pair of foreign films at a 

tiny movie house in Washington, B.C. She 

was entranced. 

The two French-made films — "The 

Baker's Wife" and "The Well Diggers 

Daughter"—were so superior in many respects 

to the domestic product that Miss 

Dent was never to feel the same about 

Hollywood films again. 

The instant affection that marked her 

introduction to the merits of the so-called 

art film was to deepen when, in New York 

City, she became involved in motion picture 

promotion and distribution work 

There, she belonged to "several film club- 

—one that showed silent films only for 

hours on end: there was one showing only 

foreign ones: another offering anything 

from any-where that was provocative." 

But her interest in movies in general 

had stai-ted long before this period—her 

father, W. T. Dent, having operated the 

first movie theatre in Leaksville. 

Following a year at Appalachian State 

Teachers College at Boone and a brief 

fling at jom-nalism on her home town 

newspaper, she went to Washington in 

1945, enrolled in night school and landed 

her first job "almost by accident." Because 

of an error in processing her employment 

application, she was assigned to the 

first United Nations organization to be 

founded—the UN Relief and RehabUitation 

Administration. Its purpose was to 

aid countries devastated by war. 

Maggie was with the press division and 

her task was to wite and edit a monthly 

bulletin which went to 25,000 writers, directors 

and producers all over the world outlining 

human interest incidents in the 

nations where UNRRA operated. 

She was also in charge of theatrical 

and nontheatrical distribution of films 

made by UNRRA and by government and 

independent producers. Two of these films 

won Academy Awards— "Seeds of Destiny" 

and "The Pale Horseman." 

The idea for Fred Zirmemarm's "The 

Search" came from one of Miss Dent's 

UNRRA bulletins. "It made him famous 

and won an Oscar," she says. "Our organ- 

OOKING SERVICE] 

St., CImHoM*, n. c. 

Maggie Dent, the operator of the 

Rialto Theatre, an art film house in 

downtown Durham, N.C. 

ization supplied the transportation, board 

and lodging for the Swiss crew that made 

the picture in UNRRA's DP camp." 

When UNRRA folded. Miss Dent was 

transfened to the United Nations in New- 

York, where she edited the staff newspaper, 

"Secretariat News," in 1951. She left 

this work to join Benhar Productions and 

then went on to Allied Public Relations 

and the Wallace Ross Ass'n, which handled 

art films, radio and TV accounts. Dui'ing 

this period, she became involved in the 

efforts—ultimately unsuccessful—to persuade 

Greta Garbo to retui'n to the screen. 

She came to Chapel Hill to spend a year 

writing a novel, laid the manuscript aside 

after taking jobs on a local newspaper 

and with the University of North Carolina 

YMCA. She joined the newly organized 

Film Society at the university and presently 

began to see the need for a theatre 

that would "bring in films to fill the cultural 

gap and meet the needs of an increasingly 

perceptive public." 

About 2 '2 years ago. encoui'aged by art 

film buffs at UNC and nearby Duke University, 

she acquired the inactive Rialto 

and reopened the theatre on a fuUtime 

or vii'tually fulltime—art film basis. It's 

the only theatre of its kind between Washington 

and Miami, in that its principal 

fare is art films—and a representative of 

a national newsmagazine recently asked 

her why she felt it had succeeded. 

Miss Dent listed four or five reasons, 

among them the theatre's "intelligent and 

perceptive trade," which consists in the 

main of college students and professors in 

the college-crowded triangle area of I>urham. 

Raleigh and Chapel Hill. 

Of course, the theatre has many patrons 

in no way associated with educational in- 

stitutions. "One woman in her sixties 

motors down by herself from Roanoke, 

Va., to see oui- most esoteric fare," says 

Miss Dent. 

Purthei-more, to get on with the reasons 

for the Rialto's prosperity, the theatre seldom 

shows dubbed 1 

of 

foreign-language films and "a healthy 

percentage of our audience prefers this," 

she says. Only the best short subjects 

are shown, "showcasing the marvelous experimental 

work of today's young filmmakers." 

Miss Dent also has a mailing 

of her regular patrons and keeps them 

list 

informed of progi-am changes and new 

movements in the cinema world. 

SHOWS FEW NON-ART FILMS 

Unlike many would-be art film theatres, 

Ihs Rialto does not generally fluctuate between 

a policy of foreign movies and the 

highly touted Hollywood-type vehicle. But 

the theatre occasionally books a commercial 

film— if it can be secured first nan 

as there aren't enough superior art films 

to fill the biU at all times. 

Weekly exhibitions of paintings or 

drawings executed by artists in the triangle 

area are an attraction in the theatre's 

lobby where full-length reviews of 

the next film program are prominently displayed. 

On a table in the foyer are copies 

of film joui-nals and trade publications, and 

there are vending machines dispensing 

coffee and a few other concession items. 

Alas, there is no popcorn—that staple 

of the family theatre. 

Some people never retui-n to the Rialto 

after finding no popcorn but this doesn't 

bug Maggie, who says adults shouldn't 

come to a theatre in order to eat. The fact 

that frequent. fuU-scale cleanup op>erations 

are necessary in places offering popcorn 

for sale probably also enters into 

her thinking. 

ALERT TO SMUGGLERS 

"A few very respectable people will smuggle 

Uquor into the theatre in women's 

handbags." says Miss Dent. "We quietly 

tell them we have no liquor license. Our 

theatre has someone in the audience at 

all times to catch smugglers." 

Miss Dent feels most foreign films are 

superior to the American product because 

they deal with ideas, are more realistic and 1 

present themes of universal interest. 

"In Eui-ope." she says, "films are con- 1 

sidered art and are taken for granted as t 

such. These movies often are about modern 

problems. It is hard to convince people in 1 

this countiT that films are a legitimate I 

art form and part of our cultui-e." 

These films often deal realistically with 

sex— as they should. Miss Dent thinks. 

"Look how Hollywood treats sex. They 

only play with it. I think this shallow 

treatment is destructive because sex is a 

Jionn

; ous 

"L'Av\entura," 

"Wild 

" 

and real part of life. I see busi- 

-n.en hiding girlie magazines as if they 

::d be ashamed. 

: long ago. she recalls, a Durham 

in approached her on the street and 

d, "Why can't your theatre show pic- 

- of interest to the whole family?" 

;> cause." Miss Dent declared "there 

d be a place where mature films of 

;^st to adults can be shown," and 

..uvicd that "there haven't been any films 

since Chaplin's of interest to the whole 

family." 

The exploitation type of sex film, inducing 

the nudies. seems to have found 

a home in the drive-ins and some of the 

other theatres of the area. "They're welcome 

to them." says Miss Dent. 

When the Rialto manager returned 

••Tom Jones" in the can to the Charlotte 

distributor after a highly successful ten 

weeks, it was decorated with ribbons and 

flowers and was accompanied by a poem 

•in free verse. " intoning words of i-aptuiT 

for the movie and best wishes to the next 

theatre for the luck it brought the Rialto 

But during the first week's run. people 

stormed the doors, broke out glass, injured 

a theatre employe and triggered a 

young girl's tears. 

The s>TTibolic films of Sweden's Ingmar 

i 

Bergman Strawberries. " "The 

Silence"! are nearly always smash hits at 

the Rialto. So are the masterpieces of the 

great Italian directors. Federico Fellini 

'••La Dolce Vita." "8 '2'"' and Michelangelo 

1 

Antonioni "La Notte" 1 , and 

the works of Prances '•new wave " of 

moviemakers. 

Always popular also are the natiuâlistic 

movies from Britain, such as "A Taste of 

" 

Honey. "Billy Liar." "The Loneliness of 

the Long Distance Runner" and "The L- 

Shaped Room." 

Perhaps superior artistically are the 

poetic and mo\-ing films of India's Satyajit 

Ray. But his pictm-es attracted hardly any 

audiences at all to the Rialto—an indication 

that local art film addicts, like the 

run of movie fans, are not as swayed by 

glowing reviews as by heavy promotion. 

What the Rialto's management hopes is 

that eventually the lesser knowii art films 

will command a large triangle area audience. 

"These films are enriching and have 

a lot to give us." says Miss Dent. 

There were times during its first year 

of operation when it looked as if the little 

Rialto would not make a go of it. Now 

that it's futiuê seems assured. Maggie 

Dent thinks maybe one of these days she'll 

take the manuscript of her novel from 

the packing cases and get back to work 

on it. She also has plans—now in the di'eam 

stage — of becoming the operator of a 

somewhat more plush art cinema 

Preminger Signs Actress 

To Four More Pictures 

From Wester" Edit ;n 

has two ••floaters" with her. 

Texas Lawmakers Propose 

Lewd Film Legislation 

AUSriN — A bill to provid-nley starred, signed the actress to 

an additional four films. 

The new contract calls for one film a 

year but will be extended if Preminger does 

not have a property for the star in a p£irtlcular 

The film shows, among many other highple 

year. The actress also has a multilights, 

the Manned Spacecraft Center in 

film deal at Fox. which has pre-emptive 

rights on her services and Columbia which 

Houston, Dallas-Fort Worth metropolitan 

area, and depicts the state as the financial 

hub of the southwest. 

200 Augusta Students 

Back Theatre Manager 

AUGUSTA. GA.—Students of Aquinas 

High School, led by moderator Father 

Ralph E Seikel. attended a local theatre 

200 strong after the theatre manager had 

pulled "Kiss Me. Stupid " in compliance 

with student protests that the film was 

offensive. 

Father Seikel described the Incident as 

"an unprecedented show of cooperation between 

show business and education.*^ 

A school club, the Young Christian 

Students, was looking for a project when 

members read "Kiss Me" was to start here 

on a Wednesday A petition was started 

Monday and circulated through the school 

and students' neighborhoods. A day and 

some 1.500 names later, the petition was 

placed before the theatre manager, who 

readily agreed to withdraw the film and 

hold over his current attraction. 

But the manager pointed out he had 

booked "Kiss Me, Stupid " and stood to 

lose money. He asked Father Seikel If the 

students would support the holdo^•er attraction 

In light of the cancellation. 

Seikel asked teachers not to assign any 

homework Wednesday night and. using 

the school s public address system, urged 

the students to attend the film. 

About 200 of the 311 students showed up 

at the theatre. 

262-Seat Theatre Is Being 

Built in Honey Grove, Tex. 

HONEY GROVE. TEX—A new combination 

theatre and auditorium Is nearing 

completion and should be op)ened to the 

public by March 15. according to R. F. 

Voyer. president of the David Graham 

Hall Foundation. R. D. Leatherman. who 

operated a pair of drive-in theatres in 

Bonham. will stage one matinee and two 

evening motion picture showings In the 

theatre each week. The theatre will seat 

262 persons In plush opera seats and will 

include central heat and air-conditioning. 

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BOXOFHCE :: February 15, 1965

— 

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'Lady/ 'Goldfinger' 

Highest in Memphis 

MEMPHIS — Longtime holdovers continued 

to monopolize the spotlight at 

Memphis first-run theatres. A sixth week 

of "Goldfinger" and "My Pair Lady" did 

400 per cent of average. 


Crosstown—My Foir Lady iWB), 6th wk 400 

Guild-—Girl With Green Eyes (Lopert), 2nd wk. ...100 

Maico— Goldfinger (UA), 6fh wk 400 

Palace Kiss Me, Stupid (Lopert), 2nd wk ISO 

Paramount The Lively Set (Univ), 2nd wk. 100 

Plaza Mary Poppins (BV), 2nd wk ISO 

State Maiamondo (Magna) ]50' 

Warner Two on a Guillotine (WB) 100 

Writers Guild Offering 

$L700 in Student Contest 

From W/estern Edition 

HOLLYWOOD—The Screen Branch of 

Writers Guild of America West is giving 

four cash awards totaling $1,700 to university 

students in its second screenplay 

contest. Submissions from graduate students 

will close August 1. 

A first prize of $1,000, a second of $500 

and two honorable mention awards of $100 

each will be made November 15, reported 

James R. Webb. WGA national chairman, 

and Allen Rivkin, screen branch president. 

No professional writers will be considered, 

the WGA said. Contestants are limited to 

graduate students regularly enrolled in 

dramatic arts courses as a major and to 

graduate students in other fields, who are 

now studying or who as under-gi-aduates 

have studied dramatic writing. 

Questions on the contest and manuscripts 

should be addi-essed to: Chairman, 

Graduate Student Awards Committee, 

Writers Guild of America West, 8955 

Beverly Blvd., Los Angeles, Calif. 90048. 

Screen Arts' New Picture 

From Eastern Edition 

NEW YORK—United Screen Arts has 

acquired worldwide distribution rights to 

"Among the Thorns," produced, directed 

and written by Tom Laughlin, from Harry 

Gaffney and Associates. The picture, which 

also stars Laughlin with Stefanle Powers, 

currently a Columbia Pictures star, and 

Bill Wellman, will be released early in 1965, 

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. . The 

. . Steve 

. . Auette 

. . 

\IEW ORLEANS 

îill staters in town for the Loew's State 

preview of "How to Miu'der Your Wife" 

irliided Ed Delancy. Bob Boovy and Jim 

(•Ni'\i\ The picture's producer-writer 

homo Axelrod and Virna Lisi. who coaiN 

with Jack Lemmon. weiê here for 

nrce days to promote the film. The pic- 

,jre will open its regular nm after "Goldnger." 

which has been playing to ca- 

;acity crowds. 

Mrs. A. C. 

Black wiU reopen the Star at 

eakesville. Miss., February 27 after closing 

or the winter . Tringas at Ft. Wal- 

Gulf States theatre, has reopened 

.fter a remodeling program. Harry Thomas 

f Gulf States, in charge of updating the 

heatre, was on hand for the reopening. 

7hlch featured "Father Goose" . . . Teresa 

dcCall is the new booking steno at Gulf 

itates Theatres, succeeding "Jimmy" Sue 

ilontgomery. who moved back to Natchez.' 

. 

Thomas Griffin of the New Orleans 

Jtates-Item praised "Mediterranean Holiin 

his review . McQueen was 

n town for filming of scenes for "The Cindnnati 

Kid." He said he will go to Coloto 

film his next, "Nevada Smith" 

Plitt, former boss of Paramount Gulf 

rheatres, now a New York producer of 

'Girl Talk" was in town on business . . . 

ATalt Disney's "Those Calloways" is 

scheduled for a day-and-date showing at 

17 theatres in Greater New Orleans. 

Co-\VOIVIPI Jim Berglund represented 

le U. S. Power Squadron as an official 

if the local chapter at the USPC national 

Bonvention in Miami . Stutson of 

he WB exchange became Mrs. James Johni

. . . Bob 

. . Barbara 

. . Carroll 

. . Vernon 

. . 

JACKSONVILLE 

Tack King, formerly of Charlotte. N. C, is 

' 

a new member of the Floyd Theatres 

booking staff under James Kirby in the 

American Heritage Bldg. Jack replaced 

Harold Turbyfill who went into exhibition 

as assistant to Preston Henn in Port 

Lauderdale 

. . . Janet Matte is a new book- 

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er's clerk in the MGM office. Nick Portunas. 

who operates the Dixie in Apalachicola, 

said his family has operated the 

west Plorida entertainment center continuously 

since its grand opening April 4, 

1913, when it won early recognition as one 

. 

of the finest showplaces in Plorida 

Belton Clark, apprentice booker at Universal, 

is the younger brother of Harry 

Clark. Allied Artists booker and salesman 

Bowers, Allied Artists manager, 

rctm-ned from a company sales gathering 

in. New York. 

Steve Formato, former MGM salesman 

and son of Lou Pormato, MGM official in 

Nl'w York, is now associated with Ployd 

Theatres in Lakeland . Ogburn, 

Warner Bros, manager, retmiied from a 

"screaminar" staged in Miami as an advance 

promotional stunt for "Two on a 

Guillotine" . "Sunny" Greenwood, 

who book.s two motion pictures 

weekly into the auditorimn of the Mary 

Help Orphanage at Tampa as a free 

\vOMPI service, made the rounds of Filmrow 

in selecting new pictm-es . . . Edwina 

P.ay. Florida State Theatres, has been 

elected chairman of the WOMPI nominating 

committee for 1965. Named to seiwe 

with her were Joyce Malmborg. Allied Artists: 

Sandra Smoot. MGM: Mildred Land. 

United Artists, and Enidzell "Easy" Raulerson. 

Plorida Theatre . Carr. former 

Iowa exhibitor, has joined the PST 

home office staff in the advertising and 

publicity department. 

Capacity crowds marked the fii-st week's 

Mental .vt.inlation afflict

I 

I 

a 

1^1 AM I 

'^harlton Heston, who couldn't make it 

for the Miami opening of "Ten Comnandments 

"^ 

few years ago. may be at 

" 

he Sheridan Tlieatre hero February 19 

vhcn "The Greatest Story Ever Told" pre- 

Inieres. Elliott Roosevelt. Miami resident, 

iccepted a post on the sponsor's commit- 

.ee for the premiere, which will benefit the 

Jnited Nations Assn and the Eleanor 

|:ioosevelt Foundation. Sidney Aivsin and 

Vlctro mayor Chuck Hall are local chairneii. 

The premiere will be presented under 

[.he patronage of Pi-esident and Mrs. Johnin. 

Three persons have been honored by 

iâriety Club Tent 33 for community serv- 

Mrs. Terryce Kaplan, women's comnittee 

of variety member, and Victor Le- 

/ine were awarded the Great Gal and Great 

3U.V prizes for services to Variety Children's 

Hospital, and A. J. "Jack Cleary. 

" 

;he Good Samaritan award . . . Florida 

State Theatres presented a half-hour program 

on Channel 7 here on the picture 

Strange Bedfellows." opening soon in Miami. 

I Warner Co. to Build 

1,400-Seater in Philly 

From Eastern Ed.f-on 

PHILADELPHIA—Stanley Co. of America, 

a subsidiary of Stanley 'Warner Corp., 

will build a 1.400-seat motion picture thetre 

on a portion of the 10-acre site of 

Aquarama Theatre of the Sea here. Arthur 

C. Kaufmann. management consultant, 

the new structure will contribute to a 

plan to make the property a year-around 

lentertainment center. 

Charlton Heston. Richard Harris, Jim 

Hutton, James Cobmn and Michael Anderson 

jr. star in Columbia's "Major Dundee." 





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Wometco Expands Vending 

Operations in Three States 

MIAMI— 'Wonn'tco Entirpn.st-.'^ ha.s expanded 

its automaUc vending division in 

Florida and South Carolina through the 

acquisition of two vending operations and 

hi Tennessee through the formation of a 

subsidiary company, announces Van Myers, 

senior vice-president of vending. 

The companies purchased were Mar-Tab 

Vending, division of Castlewood International, 

for about $425,000, and Kwik Kafe 

Distributors and Kwik Kafe Vending of 

CoUunbla, S.C. for approximately $100,000. 

Wometco Vendhig of Tennessee is the 

newly formed subsidiary. 

With the expansion. Wometco's vending 

division provides automatic as well as 

"manual" food and refreshments in 

Florida, Georgia. Tennessee, South Carolina, 

Panama Canal Zone, the Republic of 

Panama and the Baliamas, Myers said. 

'The Train' Benefit 

In Museum Theaire 

LOS ANGELES—"The Train," UniU-d 

Wometco's Mayfair, Sunset and Suif Ai-tists high-budget diama of Nazi frustration 

will present "Zorba the Greek" beginning 

in an attempted theft of a trainload o! 

February 26. 'Wednesday ilO>. the Surf French art treasures, will be premiered in 

opened with "The Man 'With the Golden the new 602-theatre of the Hollywood-Los 

" 

Arm" and "The Moon Is Blue . . . Actor Angeles County Museum on Wilshire 

Chris Robinson bought a charter boat and Boulevard March 29. 

has it berthed at Boynton Beach. 

BOXOFFICE February 15, 1965 

The $100-a-seat benefit will add an estimated 

$50,000 to the museum treasury. 

Billy Wilder, chaii-man for the benefit 

with Rosalind Russell, described "The 

Ti-ain" as a wide-range boxoffice picture 

"with a mixture of culture and double 

007." 

Wilder, like Burt Lancaster, both of 

whom are well knowi collectors of art, is 

enthusiastic over the outlook for the museum 

and envisions that it will have much 

more money than the $20 million projected 

for purchase of art works. 

"Our music center and the museum now 

have broken through the sound barriers." 

he said. "We have gone beyond the Knotts 

Ben-y Farm stage and have started on a 

coui-se equally as good as the Museum of 

Modern Art in New York." 

Robert F. Blumofe. vice-president of 

United Artists, said, "All of us can be 

proud. My company is happy to be associated 

with this program for the benefit of 

the museum." 

Miss Russell commented, "Now we have 

a place to show pictures on art. We have 

a home." 

One of the three wings of the new museum 

is the Lytton Gallery, which will be 

used for permanent exhibitions, both those 

originated by the museum and others being 

circulated by other institutions and 

governments. The Lytton Center at the 

Savings & Loan building on Sunset boulevard 

has housed the famous collection of 

early motion pictui-e equipment. Under the 

supervision of Jody and Herb Klein, this 

has become a center for the display of motion 

picture films and objects d'art. It is 

reported that this collection might be displayed 

in the new museum quarters, since 

the bank is expanding and needs some of 

the space. 

Lancaster, one of the stars in the film, 

has donated an early 20th century painting 

by Henri Rousseau to the museum. 

ALL OF THESE 

PRACTICAL 

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DEPARTMENTS 

APPEAR REGULARLY 

in 

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ADLINES AND EXPLOITIPS 

BOXOFHCE BAROMETER 

(First Run Reports) 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

REVIEWS OF FEATURES 

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SE-7

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BOXOFFICE IS FIRST AND FOREMOS 

— read and relied on by more theatremen than any other film trade journal in the world!

I 

dress 

• 

nâgement 

I was 

1 \n- 

23 1 , Slaughter 

. . 

Texas Mayor to Address 

Rotary on 'Lewd Movies' 

(iHAND PRAIRIE. TEX.—Mayor C. P. 

. 

w ,1 uoner has accepted an invitation to 

the Mesquite-Big Town Rotaiy 

Ill on "Ciu-bing Lewd Movies." 

ma.vor will speak at the Tuesday 

luncheon meeting of the club or have 

manafjer Clifford Johnson or city alii 

y Jerry Brownlow there to tell about 

lown's efforts, by ordinance, to cut 

uown on "indecent movies" at two drive-in 

theatres. 

Waggoner said "one thing I plan to tell 

them is our police arrested 44 characters 

on morals charges in one foray." He said 

Grand Pi-airie's "Indecent Movie" ordinance 

still is being fought in the courts 

by theatre owners. 

The Mcsquite Rotarians also hope to 

book Dallas city councilman Joe Golman 

as a speaker. Golman wants an "indecent 

movie" ordinance for Dallas. 

Magna Horror Duo Making 

World Debut in Dallas 

D.A.LLAS—The world premiere of Magna 

Pictures' double horror program. "The 

Gliost " and "Dead Eyes of London" will be 

>liown in 15 Dallas theatres Tliursday il8i, 

announced by Joseph C. Emerson. 

M.mna vice-president in charge of world 

Saturation coverage on both radio and 

1, levision is being used to make Dallas area 

luitrons aware of the premiere. A "Scream 

Contest" on station KBOX is utilizing a 

i.uniula created by Magna during a test 

of the twin horror bill in five 

northern California cities. 

Columbia Talks Premiere 

Of 'Dundee' at El Paso 

EL PASO—Cokmibia Pictui-es and Interstate 

Theatres are discussing plans for 

an April premiere for "Major Dundee" 

to be held here at the Plaza Theatre. The 

film was made entirely m Mexico last 

y.ar and the premiere would be a joint 

affair of El Paso and the city of Juarez, 

Mixico. wliich is across the Rio Grande 

Paver. The gala fiesta -type premiere would 

be attended by Charlton Heston, Richard 

Harris and Senta Berger, stars of the film. 

Headliners Club Honors 

Lucille Ball at Austin 

AUSTIN—Lucille BaU arrived here Friday 

'5' and received the key to the city 

to begin a weekend of activities as the 

honored guest of the Headliners Club. 

She and her husband Gary Morton 

landed in a private plane. Saturday she 

"mayor for a day" in Austin and that 

•vas 

the Headliners Club honored her as 

iiieht 

the top personality of the entertainment 

world dm-ing 1964. 

Theatre Fire Loss $100,000 

LEWISVILLE. TEX.— Estimated loss in 

the fire which destroyed Andys Theatre 

here has been placed by owner M. A. 

Sisk at $100,000. Origin of the fire was 

' 

not immediately detemiined. Sisk said he 

, 

had no insm-ance on the building and 

equipment. 

All TDITOA Convention Booths Sold; 

Sumner Redstone Principal Speaker 

DALLAS—Announcement tliut all exhibitor 

booths have been sold out for the 

13lh annual convention 

of the Texas 

Drlvc-In Theatre 

Owners Ass'n has 

bîn made by Bill W. 

.^laiif^hter, convention 

iliairman. Never be- 

U)re in the history of 

the TDITOA convention 

series have 

booths been sold out 

.-ô far in advance of 

the opening day. The 

Sumner Redstone 

convention will be 

held in the Statler- 

Hilton Hotel February 23-25. 

Reserving booth space up to press 

time were: Morton Foods, Dallas; 

Royal Crown Cola Co., Columbus, Ga.; 

General Paint, Dallas; Conway Co.. 

Houston ; Southwestern Theatre Equipment 

Co., Houston; Don Kay Enterprises, 

New Orleans; The Coca-Cola 

Co., Dallas; Original Pizza Crust of 

Dallas; Dr Pepper Co., Dallas; Gold 

Medal Products Co., Cincinnati: United 

Artists Corp., New York City; Romar 

Vide Co., Sulphur, La.; Pepsi-Cola 

Co., New York City; Texas Drive-In 

Theatre Owners Ass'n, Dallas; Union 

Carbide Corp., New York City; Frostop 

Corp., New York City; Samuel Bert 

Manufacturing Co., Dallas; National 

Theatre Supply, Dallas; Texas Confection 

Cabinet Corp., division of 

ABC Consolidated Corp., Chicago; Universal 

Pictures, Dallas; Lee .%rtoe Carbon 

Co., Chicago; Craven Bros., Dallas; 

Modern Sales & Service, Dallas; 

Drive-In Theatre Manufacturing Co., 

Kansas City, Kas.; Carbons, Inc., Boonton, 

N.J.; Cohen Candy Co., Dallas; 

WOMPI, DaUas, and Hardin Theatre 

Supply, Dallas. 

Exhibitor booths will open at 4 p.m. 

Tuesday 

1 said, and the evening 

will be devoted to a cocktail party 

sponsored by the Motion Picture Advertising 

Corp. 

A highlight meeting with exhibitors this 

year will be the featured event of Snacks 

With Exhibitors, scheduled for noon 

Thursday (25). 

Slaughter, who is assistant general manager 

for Rowley United Theatres, also said 

that the present pace of registrations indicates 

the convention will attract more than 

500 exhibitors and representatives of motion 

picture industry fii-ms from all parts 

of the U.S. and Mexico. 

Sumner M. Redstone, president of Theatre 

Owners of America, is to be the principal 

speaker at the three-day event, Ills 

appearance to come at the Wednesday 

luncheon honoring the tradepress. sponsored 

by the Pepsi-Cola Co. 

Among outstanding program events announced 

for the convention will be a symposium 

at 2 p.m. Wednesday i24i on 

"Product of the Future and How to Sell." 

with Alton Sims as chairman. Speakers to 

take part in this discussion include D. J. 

Edele, vice-president and general sales 

manager, Embassy Pictures; Milton Goodman, 

assistant geneial sales manager, Columbia 

Pictures Corp.; Al Fisher, director 

of exploitation, United Artists Corp.; Richard 

Jones, manager. Twin City Drive-In, 

Little Rock. Ark.; W. B. Williams. Dallas 

exchange manager, 20th Century-Fox; 

James Gillespie, publicity director, 20th- 

Pox: Roy Smith, Universal exchange manager, 

Dallas; Bill Schaefer. publicity director, 

Paramount. Dallas; Jud.son Moses, 

publxily director. MGM, Dallas, and Melvin 

Gold, general sales manager, National 

Screen Service Corp., New York City. 

HOUSTON 

. . . 

Dowley United Theatres of Dallas have 

taken over the operation of the Hempstead 

and the Irvington Drive-ins, here 

The 

from Stanley Warner of Texas 

Houston chapter of the American Civil 

Liberties Union sponsored the Friday i5) 

showing of "Point of Order," the filmed 

story of the Army-McCarthy 1954 hear- 

ings, at the Alray 

Phil Harris came in to 

star and wife of 

attend a wedding of a friend 

Shankar. the Indian musician 

. 

who 

Ravi 

.supplied 

the music for the film "Pather 

Panchali," trilogy of Indian films by Satyajit 

' 14 > 

Ray, appeared here Sunday 

at the CuUen Auditoriiun. 

Horton Foote, the screen writer, flew 

here to go on to Wharton. Tex., for the 

Pebi-uary 4 premiere of "Baby, the Rain 

Must Fall." The film was made in Wharton 

and Coltmibus last year based on the 

Foote story, "The Tiaveling Lady." The 

film stars Lee Remick and Steve McQueen 

who were in Whai-ton for the filming . 

"The Sound of Music" has been booked 

for a roadshow engagement oi>ening at the 

Alabama March 31 . . . Carol Lawrence of 

Hollywood and wife of singer Robert 

Goulet stopped here to see Monique Van 

Vooreii's show at the Cork Club, after 

which she caught a plane to fly on to 

New York. 

George Christian, columnist for the 

Houston Post was among the movie critics 

in New Orleans to attend the special premiere 

showing of "How to Murder Youi- 

Wife." The film is scheduled to open here 

February 25. Dale Robertson is scheduled 

to star in the Houston Livestock Show 

and Rodeo at the Sam Houston Coliseum 

February 24 through March 7. Also on the 

bill will be singer Molly Bee . . . "Dear 

Brigitte" is scheduled to replace "Goldfinger" 

when that film completes its engagement 

at the Metropolitan. "Goldfinger" 

is now in its seventh week. 

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BOXOFFICE February 15. 1965 SW-1

I 

The 

— 

Proposed Dallas Classification Law 

Assailed as an 'Oversimplication 

DALLAS—Backers of the proposed city 

ordinance which would impose compulsory 

classification on films to curb attendance 

of certain age groups at theatres have been 

charged by Mrs. Roderic B. Thomas, chairman 

of the Texas Motion Picture Board of 

Review, with "fallacious reasoning" and 

"failure to recognize the complexities 

which confront a classifying board." 

The ordinance now being considered by 

the Dallas council is supported by the 

Citizens Committee for Decent Movies. 

Commenting on the ordinance. Mrs. 

Thomas said: "The fallacious reasoning behind 

the demands of the Citizens Committee 

for Decent Movies is manifold. 

"The CCDM's proposal of only two classifications—adult 

and general family—is 

an oversimplification and a failure to 

recognize the complexities which confront 

a classifying board. This is amply borne 

out by the fact that no board in the United 

States uses fewer than three and some as 

many as six audience suitability categories. 

"To lump motion pictures into either 

adult or family designations would be a 

matter of reducing the classification to its 

lowest common denominator. The mental 

capacity of an eight-year-old would perhaps 

be served by such guidance but a 13 

to 18-year-old would be unjustly deprived. 

It would be unrealistic to propose to feed 

the mentality of teenagers with the same 

fare as that provided for the younger. Not 

only would it be a source of boredom but 

a stunting of the intellectual growth—a denial 

to that age group of a visual art which 

is a great extension of the educational and 

informational tools of the 20th century. 

"What the CCDM fails to take into con- 



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sideration is that socio-economic and scientific 

changes in this post-war era have 

been taking place at an enormously accelerated 

pace and that the whole structure of 

physical and mental maturity of our 

youth has accelerated with it. 

"Time magazine of Jan. 29, 1965, explores 

the stature and psyche of today's 

student in a brief but well-researched 

article. Its opening sentence capsules the 

story, Tf Booth Tarkington were to write 

"Seventeen" today, says a Connecticut 

high school teacher, he'd have to call it 

' 

"Twelve." article further goes on to 

say that 'worldly, interesting, informed and 

even intellectual when barely out of childhood, 

young kids all over the United States 

are pulling down the entry age to teendom. 

Even as they do, the affluent society is 

pushing up the average age of school leaving. 

The lengthened span of teenagery—what 

Johns Hopkins sociologist James Coleman 

calls 'the coniing earlier to social maturity 

while having to spend considerably longer 

period in a dependent role.' 

"At the same time, the growth rate of 

teenage population is four times as high 

as the U.S. average. The country now has 

24 million people aged 13 to 19 and academic 

standards have risen with them. 

The averages on tests given to junior and 

senior high school students have been 

rising, too, says E. F. Lindquist of the 

Measurement Research Center. University 

of Iowa. Cal Tech president Lee Du- 

Bridge believes that 'there is no question 

that today's teenager coming to one of the 

major colleges is better educated and more 

seriously motivated than ever before.' 

"But while the area of assertion of 

youth has been spreading, that of the parent 

has been shrinking. Says Margaret 

Mead, eminent anthropologist, 'Parents are 

far less willing to proclaim the "parental 

imperatives." ' It should not be the function 

then of any board to further diminish 

the area of parental imperatives. Therefore, 

forcing the theatre operator to deny 

admission to minors to films classified as 

adult is an undesirable shifting of parental 

duties and obligations while leaving an onerous 

and unfair restraint on the operation 

of private business. 

"Moreover, the past has proved that 

wherever official prohibition occurs, it 

tends to worsen the problem by giving rise 

to subterfuge and falsification. Where 

youth is concerned it becomes a 'game' to 

outwit the law. 

"The CCDM seems to believe that sex 

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SAN ANTONIO 

^ forge Kaczmar. manager of the suburban 

Josephine Theatre, has booked 

m Ak'C Guiness film festival. One Guiness 

film will be shown for one night during 

he week wliich will open Thursday '1S< 

vith 'Kind Hearts and Coronets." Other 

:ilms in the series include "Lavender Hill 

Vlob; " "A Majority of One;" "The Brid'.;o 

)n the River Kwai:" "The Man in the 

tVhite Suit:" "The Promoter" and "Great 

Sxpectations." 

Mrs. M. IVI. Clark was the 75,007th person 

to come to the Majestic to see the 

James Bond 'Secret Agent 007 

1 

thriller. 

'Goldfinger, " which was in its fifth recordloreaking 

week. She was presented with a 

two month's pass to the Majestic and two 

tickets to see "My Pair Lady" at the 

Broadway by Majestic Manager Lynn Kru- 

?ger. Vernon Daniel, vice-president of the 

3unter Hotel, presented Mrs. Clark with 

tickets for a dinner for two. "Goldfinger" 

is the first picture to run for five weeks 

at the Majestic . 

Sound of 

Music" has been booked to open a roadshow 

engagement at the North Star Cinema 

II on March 28. 

Julie Andrews is being seen in four 

neighborhood movie theatres this week, 

in "Mary Poppins," now in its fom-th week 

at the Laurel, and "The Americanization 

of Emily" at North Star Cinema I, the 

San Pedro and the Trail 

Vaughan is currently showing the double 

toill of "Peyton Place" and "Return to Peyton 

Place" Ashford, columnist 

for the San Antonio Evening News, was 

among the critics who attended the special 

premiere of "How to Murder Your Wife" 

in New Orleans. 

Bennie Cantu, chairman of Mexico Night, 

[Scheduled for Fiesta Week in April at the 

Municipal Auditorium has announced plans 

Houston Chronicle Selects 

'Becket' as Year's Best 

HOUSTON—Hal Wallis' "Becket" has 

been named as the best motion picture 

of 1964 by the Houston Chi-onicle. Amusement 

editor Mildred Stockard said of the 

film, "... a magnificent production of 

the Jean Anouilh play in wliich Richard 

Button and Peter O'Toole gave brilliant 

performances, each showing the other up 

to best advantage. This classic is one that 

has made almost every ten best list." 

SIGN FOR 'MU.SIC"—Raymond Willie, cent*T. vice-president and general 

manager of Interstate Theatres, signs the contract that will bring "The Sound of 

Music" to the Inwood Theatre at Dallas this spring. At left is Bill Williams, district 

manager of 20th Century-Fox, and, right, Bill Risner, manager of the Inwood, 

whose theatre will be converted to 70mm and berome a major first-run 

house. 

DALLAS 

Mews of the complete loss of two theatres 

in separate fires reached Filmrow 

this week. On January 29 Joe Hacken's 

Plaza in Canton bui'ned to the ground 

after drapes were ignited by a blow torch 

being used by air conditioner workers. 

Strong drafts in the theatre and high 

winds prevailing at the time of the fire 

thwarted efforts of firemen to save the 

structure. The second theatre that burned 

was the Andy at Lewisville. Owner Andy 

Sisk reported that the theatre was closed 

and that he has no idea what could have 

caused the fire. 

Elsie Parish, WOMPI president, has 

missed work since Thursday after having 

dental surgery. During her absence, Jua- 

ifor a show which will bring a number of 

movie and stage stars from Mexico to San 

lAntonio Russell, a double 

amputee who received two Academy Awards nita White, vice-president, presided 

Sympathy 

over 

in 1946 for his performance in the movie the executive board meeting . 

"The Best Years of Om- Lives." will be is extended Lillian Stockdale of Paramount. 

guest speaker at an annual Goodwill 

Her father Frank died Wednes- 

Industries luncheon Thursday il8i. day following a stroke on Sunday 

Florence Lowry was back in the publicity 

department at Paramomit for a few hours 

Friday and she hoped to be back at work 

regularly by Monday. Her husband is at 

home now^ after a month's stay in the hospital. 

He retm-ns to the hospital each day 

for treatment. 

WOMPI social chairman Stormy Meadows 

has reserved the Century Room at 

Hotel Adolphus for a dinner party and 

dance at 8 p.m. Tuesday i23i. The floor 

show, "Who, Me" by the Jimmie and 

Johnnie Thompson Revue will be a featm-e 

attraction. Ran Wildes orchestra w^ll play 

for the evening. The party at the Adolphus 

will follow a cocktail party at th-- Statler 

where the Drive-In Theatre Owners Convention 

is being held. Everyone of the industry 

is invited to attend this WOMPI 

party and tickets may be obtained from 

any WOMPI member or direct from 

Stormy Meadows at the Adolphus. 

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SW-3

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OKLAHOMA CITY 

John Harvey, Center Theatre, said the 

week of "Mary Poppins" broke all 

fii-st 

house records, having topped the figm-e 

first for the week of "Goldfinger." Moreover, 

the Buena Vista release gi-ossed more 

at the Center in its opening week than 

it did at theatres in Houston, Dallas and 

Port Worth, where it bowed in during 

Chiistmas week. Harvey, highly elated 

over the spectacular midweek business 

"Mai-y Poppins" is doing at the Center, 

believes the film has a chance to set an 

alltime city grossing record. All this comes 

at the same time that Harvey is breaking 

aU kinds of records at the State Theatre, 

where he is showing "My Fair Lady." He 

says the way to get money out of a pictui-e 

is to get a good one and then give 

it all you have in the way of publicity. 

O. L. Smith is back in the harness after 

being out of the theatre business for some 

17 months. He took over the Alamo Theatre 

and the Long Hem Drive-In in Mar- 

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SERVICE 

DAY OR NIGHT^^ 

OKLAHOMA THEATRE SUPPLY CO. 

628 West Grand Ave. Telephone: CE 6-8691 

Oklohoma City 2, 

Okla. 

low January 1. Both were badly rmi down 

so Smith closed the Alamo Monday 

for four days to renovate it. He said that 

if he opens the Long Horn, it probably will 

be late in the spring. 

Virby Conley, Ellis and Ranger drive-ins 

at Perryton, Tex., was in the hospital here 

for surgery on a knee. He was expecting 

to return to Pen-yton shortly after this 

article was written and we hope he will 

have a speedy recuperation and get back 

to operating his theatres. 

In Tishomingo we saw Dale Anderson, 

who operates the Thompson Theatre and 

is a teacher in Tishomingo High School. 

He recently constructed a new home east of 

town near the site of the Chickasha Drivein 

which was dismantled two years ago. 

He and his mother recently moved into 

their new home. John Thompson, Thompson 

and Choctaw Drive-In. Atoka, does 

the buying and booking for the Tishomingo 

theatre. 

Mr. and Mrs. Bill Wilson, who have had 

the Mooreland Theatre. Mooreland, several 

years, were on Fihnrow the other day. 

Garland Wilson, former operator of theatres 

in Shattuck, was scheduled to take 

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new and surprisingly 

over the Mooreland Theatre February 

but suffered a heart attack shortly 

fore that date and has been a patient 

Woodward Memorial Hospital where h 

is recovering nicely. The Bill Wilsons wi: 

continue to operate the Mooreland unti 

Garland is able to take charge. The thai 

atre is owned by Lee Wilson Garland' 

father but no relation to the Bill Wilsons 

Bill Wilson, by the way, was re-elected 

a commissioner of Woodward County I 

fall and began a new two-year term Janu 

Had a nice visit with A. C. Pitchfor 

of Davis. He plans to reopen the Arbuck] 

Drive-In about March 19 and will continue 

to use one program each week unt- 

April, when he expects to run fulltimt 

Pitchford is also Mistletoe Express agen 

in Davis. The drive-in is owned by Waitt 

Kerr of Sulphui' and Pitchford is opera* 

ing it on a lease basis. 

Standings in the Filmrow Mixed Bowlin 

League 

Teom W L Teom W 

Tower 491/2181/2 Hillcrest 32 36 

Bar-B-Q 45 23 Twilight 32 36 

Lakeside .361 31 Plaza 291 381/ 

'2 Vj i 

IDS 351/i 321/2 Avey 2312 44V 

Rogers 341/2331/2 May 22 46 

High game, team, 725, Tower; high series 

team. 1.959. Plaza: men's high game. 23'i 

Roy Miller; men's high series, Roy Miller 

ladies high game, 220, Sandy Miller; la 

dies high series, 537, Sandy Miller. Ro; 

Miller holds high average for the mei 

1173) and Sandy for the ladies (158) 

Sandy. Roy's wife, is the daughter o 

Charles and Annabel Hudgens who bowl ft^ 

the Tower Theatre team. The Millers alst 

bowl for Tower. 

Jerry Burns Goff is the official nami 

of the baby born February 1 to Mr. an( 

Mrs. Jerry Goff of Norman. Grandparent! 

of the baby are Mr. and Mrs. Houstor 

Bui-ns, who have the Opera House 

Apache and the Ritz, Fletcher, and Mr 

and Mi-s. Al Embry of Pryor. Jen-y Goff 

father of the baby, is associated with thf 

University of Oklahoma. This makes thre* 

grandchildren for Houston and his wife ii 

the last 18 months and all are boys. 

Mrs. Eulalia Sample, MGM assistan; 

cashier for 20 years, decided she had hac 

enough and retired February 5. Friends al 

wish an enjoyable retirement for her . . 

Exhibitors on Filmrow: L. E. Mahaney 

Conal Drive-In, Guymon; E. B. Anderson, 

Riverside, Norman; Leonard White 

Tech, Weatherford; Homer C. Jones anc 

wife Olga, Rialto, Alva, who celebratec 

their anniversary February 4; Mr. anc 

Mrs. Fielding Norton. Bi-State Drive-In 

Caldwell, Kas.; Paul Stonum. Redskin anc 

Miller, Anadarko; George Stovall, Stovall 

Sayre; Johnny Jones, Shawnee, and Bil 

Slepka, Ci-ystal, Okemah. 

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MINNEAPOLIS—NCA prosicicnt Ray 

'onderhaar has officially lamiclud the oiaii.at 

ion's campaign to select 

1965's "lu- 

at the village hall to discuss the 

protest. 

"Petitions are being circulated, boycotts 

and picketing are being discussed," Blong 

wrote to 22 community leaders In Pox 

Point, Bayside. River Hills and Glendale. 

The suburbs are rated elite in the Milwaukee 

area. 

RATED 'FAIR FOR ADULTS' 

Observers noted that the Legion of 

Decency gave "Sex and the Single Girl" a 

B rating, the objection being that "the 

virtue of purity is ridiculed througliout 

. . ."; the Motion Picture Commission of 

Milwaukee put a tag of "Mature Entertainment" 

on the film and the Better Films 

Council of the Milwaukee Area called it 

"Pah- for Adults." 

One of the reasons Blong gave for the 

meeting was that "with a new theatre coming 

in, we should get started on the right 

foot, to clarify the policy of the theatre." 

Harold P. Janecky, supervisor of the 

Kohlberg Theatres in the Milwaukee area 

(Point, Victory and the new Brown-Port) 

said he would not back down. 

po.sed time change was defeated, 5-1. 

Nebraska farmers joined the theatremen 

opposing the measure, which would have RESOLVED TO PLAY FILM 

ill 

allowed local option for any city to change 

its time twice a year. Thone said a time "We are going to play 'Sex and the 

Single Girl' at Brown-Port," said Janecky. 

shift would create chaos. Senator Hal 

Bauer remarked that imder the new time "We are not going to give in. That movie 

is 

he might have to attend meetings in 

also starting 

two 

at the Pox-Bay Theatre in 

places at the same time. 

Whitefish Bay the same date and all over 

In active opposition to the proposal were the city of Milwaukee. What's more, we 

Russell Brehm. Center Drive-In Tlieatres; have had no complaints from Whitefish 

WaU Jancke, Lincoln, city manager for 

Bay." 

Nebraska Theatres, and Glenn Rader of Janecky added that the Brown-Port Theatre 

intended to book young people's shows 

the Farm Bureau. 

Also defeated, 6-1, was a proposal which Saturday and Sunday afternoons. The first 

would have been a blow to theatres. The one scheduled is "The Boy and the Pirate." 

Public Works Committee killed a bill which 

would have singled out a teenage group in 

imposing a da-iving curfew and a limit on 

thie miles a motorist could travel from 

Commented one woman, "If a film like 

'Robinson Cioisoe' were shown, we wouldn't 

be having this meeting." 

When Janecky reminded them that "The 

Boy and the Pirate" film would lead off 

Saturday and Sunday matinees, several 

persons argued that teenagers do not go 

to the matinees and. on Pi-iday and Saturday 

(date nights^ they would be exposed 

to "Sex and the Single Girl." 

William Mohaupt. Bayside. president of 

the village Parent-Teacher Ass'n, said the 

group was appealing to the theatre owner 

to cooperate by at least changing the featm'e 

on weekends. 

One of the petitions ciiculated quoted an 

issue of the national PTA magazine as 

describing the movie as "leering and suggestive." 

Rabbi Jay R. Brickman. Pox Point, who 

said he had not seen the film, warned that 

it would be unwise for the group to set itself 

up as "informal censors." He said he 

would be interested in how many persons 

had seen the movie. Which in turn 

prompted Evan C. Schwemer. Pox Point 

village president who presided at the 

meeting, to ask: "Would anyone who has 

seen tlie movie like to indicate it?" Not a 

liand was raised. 

Sclnvemcr later said that lie saw about 

250 signatures on a petition oiiijoslng the 

movie. He said the informal meeting was 

arranged in place of a hearing before the 

village board because "we the board 

couldn't do anything about it anyway." 

Village attorney Pralcy N. Weidner, after 

reviewing legal aspects of obscenity, said: 

"I think a lot of people have banned the 

movie on the title. I haven't seen it." And 

he added that he didn't think there was "a 

ghost of a chance of having Uie movie 

banned by a court." 

Attorney Alan Marcuvitz, representing 

the theatre, said the film would be shown 

because "people have the freedom of 

choice to go see it or not to go see it." He 

also reported that he had not seen the 

picture. 

One man said he previously hadn't Intended 

to see the film but he felt that he 

would have to now. "The place w-ill probably 

be so packed I'll need a reservation," 

he said with a smile. 

Thus, at press time. "Sex and the Single 

Girl" was still scheduled as the opening 

attraction at the new suburban theatre 

and with the added publicity given the 

film and a desire of the pubUc to get a look 

at the attractive Kohlberg theatre, a full 

house was expected for the Wednesday 

night (10 1 premiere. 

AITO Holds 3-Slale 

Des Moines Meeting 

DES MOINES—Allied Independent Theatre 

Owners of Iowa, Nebraska and South 

Dakota met here today (15) in the Varsity 

Theatre for discussions with Milton Pineberg 

of Chicago National Screen Sei-vice 

and to hear reports of the Miami board 

meeting. 

Iowa Allied officers also discussed the 

proposed minimum wage law now before 

the state legislature which would provide 

at least $1.25 an hour for all employes, regardless 

of age, the gi-oss of the business 

or consideration of interstate commerce. 

In its Pebi-uary bulletin. Allied pointed 

out that if this law were adopted it would 

mean the elimination of many jobs in theatres 

because of the employment of high 

school pupils and people of retii-ement age 

and others not capable of full-time work. 

Members were asked to write theii' state 

representatives and senators in opposition 

to the biU. 

The featurette "All the World Loves a 

Lover." is centered on the stars of Embassy's 

"Marriage Italian Style." 

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February 15. 1965

MINNEAPOLIS 

Jlction for Columbia's "How to Murder 

Yom- Wife" is expected to be big locally, 

what with Twin Cities columnists Will Jones 

and Bill Diehl both enthusiastically thumping 

the di-ums for the pictui-e's star, Virna 

Lisi. Though it is her first big break, Lisi 

will not be a stranger to local audiences 

when "Wife" hits town: Jones has, for a 

week, i-un daily "Girlwatching" pictures of 

the shapely blonde, and Diehl last Sunday 

devoted his entire column to information 

and photos. 

Frank Stevenson's gimmick at the Mann 

Varsity this week is a "Great Du-ectors Series" 

of films, bringing back acclaimed art 

house fare such as "La Strada," "Smiles of 

a Summer Night," and "Jules and Jim." 

Profit by 

Exhibitors drawing a college audience 

might successfully take a tip from Frank's 

idea. 

^nf 

Morton Levy, foiTner branch manager of 

20th-Fox's Mill City outlet, has gone into 

the other end of the business, buying the 

Flying Cloud Drive-In in Eden Prairie, 

southwest of Minneapolis. The previous 

owners. Mr. and Mrs. Otto Kobs, built the 

800-car skytop seven years ago and have 

operated it since. Levy takes over a theatre 

with one of the area's most extensive kiddies 

amusement centers. 

Maco news roundup: Ev Siebel and 

wife ti-ekked to the Minnesota north woods 

last weekend for a brisk spot of ice fish- 

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Phone 333-0434—Area Code 612 

ing . . . Maco has in the bag a gala pre. 

miere for "Your Cheatin' Heart" at the 

Lyric. The two Bobs, Carr and Thill, 

port extensive KTCR coverage of the event 

is scheduled. 

MILWAUKEE 

pat Halloran, Universal branch manager, 

and Variety Club chief barker, has 

issued a last minute plea for an overflow 

attendance at the organization's windup 

-1 

activities. Variety Week this year is 

February 14-20, with the installation of 

officers taking place along with other x 

highlights February 20 at the Pfister 

Hotel. 

Some of that "extra revenue" exhibitors 

continually seek was apparent February 4 

when employes of the Wisconsin Motor 

Corp. rented the Modjeska Theatre here 

for the pui'pose of ratifying a new union 

contract. About 1,000 attended the meeting. 

'Val J. Wells, executive secretary of the 

Milwaukee Motion Picture Commission, 

released the following film evaluations: 

General Audience—Atragon, The Avenger, 

Baby, the Rain Must Fall, A Boy Ten Feet 

Tall. Crack in the World, The Day the 

Earth Froze. Dear Brlgitte. Dr. Terror's 

House of Horrors, East of Sudan, The Face 

of the War, Fluffy, The Gorgon, Indian 

Paint, Mara of the Wilderness, The Naked 

General, Nine Days of One Year, Nothing 

But a Man, The Outlaws IS Coming, The 

Pleasure Seekers, The Rounders, The 7 

Dwarfs to the Rescue, The Starfighters, 

Taxi for Tobruk, The Train. World of Abbott 

and Costello, The Yellow Rolls Royce, 

Yolanda and Young Cassidy. Mature Entertainment—Across 

the River, Pacts of 

Murder, Girl Happy, How to Mui'der Your 

Wife, The Last Woman of Shang, Lipstick, 

Man in the Dark, One Way Pendulum, 

Rage to Live, Raiders From Beneath the 

Sea, Signpost to Murder, Sweet and Soui-, 

Thank Heaven for Small Favors and Wild 

Affair. Adults Only—Let's Look at the 

Women and Memoirs of Fanny Hill. 

Indianapolis Theatreman 

Establishes PR Company 

From Central Edition 

INDIANAPOLIS — Mam-ice J. DeSwert, 

12 years with Greater Indianapolis Amusement 

Co., seven years as convention and 

public relations manager, has formed his 

own corporation to provide publicity and 

public relations services for the motion pictm-e 

industry. 

DeSwert will serve as president of the International 

Ti-avel & Commerce Corp., with 

offices in the Illinois building. His organization 

will feature gi-oup travel plans to 

all parts of the world and will provide 

ci-uises and sales incentive programs. 

A native of Belgium, he came to Indianapolis 

12 years ago upon his arrival to 

this country. He has served as assistant 

manager and manager for Greater Indianapolis 

Amusement, which operates the 

Circle, Indiana and Lyric theatres here 

and the Indiana Roof Ballroom. 

Filming of Calder Willingham's novel, 

"Natural Child," will be produced and directed 

by Jack Garfein for Embassy Pictm-es 

Corp. 

NC-2 BOXOFnCE February 15, 1965

. . 

. . Mr. 

. . Al 

Mary/ 'Lady/ 'Siupid' 

Score Milwaukee 300s 

MILWAUKEE—With tcmpoiaturos down 

.0 15 below zero, most boxofficcs took a 

[losedive. although the big ones, "Mary 

Poppins." "My Fair Lady" and "Kiss Me. 

Stupid" were tagged at 300 with full houses 

tiuoughout the week. Hardest hit by the 

subzero tempcratwe was the multiplesituation 

showing of "The Magic Fountain," 

where only an average 100 was 

crossed In the group for the two days reported. 


:apitol Court—Mary Poppins (BV), 3rd wk 300 

Iincma I, Mayfair, Southgote— Baby, the Rain Must 

Fall (Col) 120 

:incma II— World Without Sun (Col) 100 

Downer—The Finest Hours (Col) 50 

:'aloce—Why Bother to Knock (Seven Arts) 150 

oint, Victory— Kiss Me, Stupid (Lopert); Madame 

(Embassy) 250 

Riverside—36 Hours (MGM) 275 

strand—The Pleasure Seekers (20fh-Fox), 3rd wk. 200 

Times—The Pumpkin Eater (Royal), 6th wk 100 

fowne—My Fair Lady iWB), 6th wk 300 

Worncr—Goldfingcr (UA), 3rd wk 225 

(UA-Cincrama), 13th wk 150 

Gopher—Goldfinger (UA), 7th 300 

wk 

Lyric—First Men IN the Moon (Col) 100 

Morn—36 Hours (MGM), 2nd wk 90 

Orpheum-Code 7, Victim S (Col) 

St. Louis Pork—Return to Peyton Place 

90 

(20th-Fox), reissue 115 

State—Mory Poppins 220 

(BV), 3rd wk 

Suburban World—The Luck ot Ginger Cotfey 

(Confl) 80 

World— Psycho (Para), reissue, 2nd wk 110 

'Mary Poppins' Scores Big 

3rd Week at Omaha State 

OMAHA—The State Theatre had another 

whopping g:-oss for the thii'd week 

of "MaiT Poppins" and the Admiral Theatre 

went well above average for the sLxth 

week of "Goldfiiiger" to set the pace among 

Omaha's fii'st nins. AU the receipts were 

above average and this fact is especially 

commendable in view^ of the many stage 

attractions and other events competing for 

Omaha's entertainment dollar. Weekend 

crowds have been eye-openers; seats for 

"My Fair Lady" at the Cooper Theatre on 

weekends have been at a premium for 11 

weeks. 

Admiral— Goldfinger (UA), 6th wk 225 

Ccoper—My Fair Lady WB), 1 1th wk 200 

Indian Hills- -Circus World (Bronston-Cinerama), 

8th .vl< 125 

Omaha— Two on a Guillotine (WB) 155 

Orpheum—The Pleasure Seekers (20th-Fox) 115 

State—Mory Poppins iBVj, 3rd wk 475 

Exhibitor Harold Hall Dies 

ELKADER. lO^WA—Services were held 

here for Harold H. Hall, owner and operator 

of the Elkader Theatre since 1926. He 

was 68. Survivors include the widow, two 

daughters, a sister and four- grandchildren. 

OMAHA 

^|al Dunn and his orchestra will provide 

the miLsic for the Variety Club 

inaugural dinner and dance Friday il9i 

at the Indian Hills Inn Ballroom. The 

occasion aKso will mark the first social 

whirl since the organization changed from 

Omaha Tent 16 to Variety Club of Nebraska 

Tent 16. Chief Barker Mort Ives 

said the event has been generating a lot 

of 

interest. 

It was interesting to note that boxoffice 

receipts held up well for Omaha movie 

theatres in the face of a heavy program 

of other entertainment. All first runs did 

better-than-average business against such 

competition as "Oliver," the Ballet Folklorico 

of Mexico and "Beyond tlie Fringe" 

at the City Auditorium Music Hall. The 

two Broadway hits and the Mexican Ballet 

company all did excellent business as well, 

which would indicate a healthy entertainment 

atmosphere in Omaha . . . George 

Adams, who is in charge of operations for 

the Southerland ilowai community theatre 

project, has been doing a bang-up job of 

running the show. He gives credit to the 

excellent co-operation of business people 

Boxoffice Barometers Up 

In Warmer Minneapolis 

MINNEAPOLIS—A break in the below 

zero snap brought out moderate crowds 

of Mill City filmgoers this week—and most 

and the residents of the community . 

of them seemed to be going to "Goldfinger" 

Mr. and Mrs. A. E. Thacker jr.. and 

or "Mary Poppins." James Bond still has 

Thacker's mother Margaret Tliacker went 

to St. 

'em standiiig in line outside 

Louis for 

the Gopher the meeting 

in 

of the Mississippi 

"Goldfinger's" seventh week, 

Valley Ass'n. 

and the attendance 

percentage was 

Thacker. who has the 

State Theatre at 

a hefty South Sioux 

300. 

City, is 

active in the 

"Poppins." with the kid matinees, stashed 

organization w'hich is promoting 

development of the Missouri 

away 220 per cent in its third week at the 

River 

for transportation 

State. Other first-run action was 

and recreation. 

satisfactory 

and "The Outlaws IS Coming" was Herman Hallberg and George Gaughan. 

reported doing well at a number of neighborhood 

showcase openings in both Minneatres, 

were in New York on a business trip 

officials of the Cooper Foundation Theapolis 

and St. Paul. 

. . . Richard Max. exhibitor at Sibley, has 

•Academy—My Fair Lady (WB), 14th wk 150 returned from a Sacramento vacation with 

Cooper— It's o Mod, Mad, Mad, Mad World 

his daughter. 

February's reputation as a weather 

monster appai-ently stin-ed a lot of people 

into action. Mr. and Mrs. Gordon McKinnon 

of Spencer left for southern Texas 

and excursions over the Mexican border. 

He heads Arrow Theatres . . . Mr. and 

Mi-s. Phil March are vacationing in Phoenix 

with Jeanette Schoeneman. who formerly 

ran the theatre at Wahoo. March 

has theatres at VSâyne, Neb., and LeMars. 

Iowa . . . Mr. and Mrs. Irwin Dubinsky of 

Lincoln are visiting their daughter in 

Miami . and Mrs. Carl Harrlman, 

Alton (Iowa 

I exhibitors, have closed shop 

and are planning to vacation in Florida 

until Easter . Myrick. former Lake 

Park I Iowa I exhibitor, and patt president 

of Allied, was in town visiting friends. 

There was a big turnout foi' a preview 

"How to Murder 'iTour Wife" at the 

of 

Admiral and for "A Place In the Country" 

at the Military . . Visiting Pilmrow were 

lowans Jim 

. 

Tiavis. Milford, and S. J. 

Backer, Harlan, and Nebraskans Sid Metcalf. 

Nebraska City; Phil Lannon, West 

Point, and Earl Nancel, Bellevue. 

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THEATRE - - 

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NAME 

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Boxoffice - THE national film weekly 

82S Van Brunt Blvd., Kansoi City, Mo. 64124 

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^ 

BOXOFTICE February 15. 1965

I 

. . New 

. . Nick 

. . 

DES MOINES 

Towa Allied president Roy H. Metcalfe and 

wife Idamae of Cedar Rapids flew to 

Chicago for the trade showing of "The 

Sandpiper" Februarj' 4 at the Esquire Theatre. 

Prior to the screening of the Burton- 

Taylor film, assistant general sales manager 

Hei-man Ripps of New York and William 

A. Madden, Midwest sales manager, 

spoke to the guests . Yiannais of 

Dubuque, Iowa, also was in Chicago for the 

event. 

WOMPI members delivered Valentine 

cheer to the ladies of the Polk County 

Home . 

WOMPI members as reported 

by Joyce Taylor, membership chairman: 

Patricia Tantillo, Paramount; Gloria 

Heathcote and Eleanor Jackson, Columbia, 

and Judy Ellis, Central States . . . Service 

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Hearts and Flowers Season; Veronica 

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New Mexico Exhibitor Is 

Also Successful Author 

From Western Edition 

ALBUQUERQUE—A longtime New Mexico 

theatreman has an avocation which 

he considers not only fun, but it's also 

starting to bear fruit. He is Guido "Skipper" 

Nizzi, a manager with Albuquerque 

Theatres for many years, who also is an 

author. His latest novel, a science-fiction 

stoi-y titled "The Paralyzing Rays vs. the 

Nuclears," is on the book stajids. The book, 

published by Vantage Press, was released 

in December. 

Nizzi, called "Skipper" by everyone who 

knows him, is something of an institution 

in the theatre business here. He has been 

associated with Albuquerque Theatres and 

its predecessors since he started in the 

business in 1932. Currently, he manages 

the El Rey Theatre, which operates only 

on weekends. During the week, he's an assistant 

at the downtown Kimo Theatre. 

He has worked in all of the theatres in 

town at one time or another, during his 

33 years in the business. 

Born in Piumalbo, Italy, he moved to 

this country as a boy with his parents, 

and grew up in Raton, N.M., where he 

graduated from high school. His latest 

book, "Paralyzing Rays vs. the Nuclears," 

took him about two years to write. It is 

his third published work. The two previous 

were "The Paralyzed Kingdom and Other 

Stories," published in 1947, and "The Victors." 

published in 1946. 

Skipper likes to write, and apparently 

the talent is a family one, since he claims 

his ancestors as far back as the 15th century 

were authors. But, book writing isn't 

his only hobby. Skipper attended night 

school at the University of New Mexico, 

where he specialized in languages, and 

now speaks English, Italian, Spanish, 

French and Greek. 

Other hobbies are stamp collecting, 

photography and collecting autographs of 

famous people. Among his treasured items 

ai-e autographed photos of the late President 

John Kennedy and the late Pope 

John XXIII. 

And, now that his latest book is published, 

he hopes a film company may get 

interested in using it as the background 

for a fUm. 

Milestone Dinner Guests 


HOLLYWOOD-Jack L. Warner will be 

a special dais guest at the Screen Producers 

Guild 13th aiuiual Milestone awards dinner 

honoring Alfred Hitchcock March 7. Other 

guests will be Y. Frank Fi-eeman, Lew 

Wassei-man and David O. Selznick. 

Translation for Paleface: 

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Classification 

Enclosed is check or money order for $ (Blind ads 12< extra) 

NC-4 BOXOFHCE February 15, 1965

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I 

13,0 

Toppins/ 'Goose' 

Share Detroit Lead 

DETROIT—"Mary Poppins" at the Adams 

and 'FaUier Goose" at the Mercury 

sliared top honors among first uins, closely 

followed by "Kiss Me, Stupid," the initial 

first-run film to play the Radio City Theatio 

All are veterans of at least five weeks 

slu)\ving at their present stands. 

I Average Is 100) 

Morv Poppini BVl, I5th wk 250 

Younci ond Willmq (Univ); Sin on the Beach 

,. 95 

Peyton Place (20th-Fox); 

Return (o Peyton Ploce (20th-Fox), reissues .... 1 70 

Mo. lis Ml— The Amcnconiiotion of Emily (MGM), 

5th wk 120 

Mercury— Father Goose (Univ), 5th wk 250 

Michigan—Why Bother to Knock (Seven Arts) .130 

Palms—The Time Trovelers (AlP); The Unearthly 

Stronger (AlP) 125 

Radio City— Kisi Me, Stupid (Lopert), 5th wk 225 

Trans Lu\ Knm Marrioge Italian Style (Embassy), 

5th wk 150 

Woods—Goldfinger (UA), 5th wk Not Available 

"Malamondo' Initial 265 

Highlights Cleveland Week 

CLKVELAND—Pi-actically every film in 

the city reported far-above average percentage, 

gi\ing exhibitors one of the best 

weeks since the holidays. "Mary Poppins" 

again scored 300, sho\\'ing in its seventh 

week at the Ohio Theatre, while "Father 

Goose" displayed more di'awing power in its 

seventh week than in the preceding period, 

dumbing to 225 per cent at the Cinema. 

Outstanding in its opening week at the 

Palace was "Malamondo," which grossed 

265 for the seven days. 

Allen—The Night Walker (Univ) 125 

Cinema Fother Goose (Univ), 7th wk 225 

Colony—My Fair Lady (WB), 13th wk 200 

Continental Woman in the Dunes (Pathe) 130 

Detroit, Maylond Kiss Me, Stupid (Lopert) ....140 

Westwocd 

Heiaht, 

Morrioge Italian Style 

wk (Embassy), 7th 180 

Hippodrome—Goldfinger (UA), 7th wk 150 

Ohi

: 

. . . Nick 

. . James 

New Format for Academy Award Show 

Suggested by Former Film Salesman 

DETROIT — Serious but constructive 

criticism of the scheduling of releases 

eligible for the Academy Awards as well as 

the format of the Award Show was made 

by Stanley Fisher, fonner MGM salesman. 

Pointing to the example of other industries, 

Fisher asked, 

"Can you imagine the 1965 Automobile 

Show displaying only 1964 models, and 

making awards to its engineers, designers 

and stylists for special featui'cs of last 

year's models? Or a women's fashion show 

glorifying the styles of last year? Suspicions 

have been raised in the minds of 

many exhibitors and their customers that 

the annual Academy Awards TV presentation, 

using the present format, is losing its 

appeal, and despite all its power of 

tiiimpeting, unless it changes the subject 

matter and treatment and gives different 

coverage, will eventually collapse 

because it only presents an image of motion 

pictures released in the year that was. 

What's more it omits the 'forward look.' 

"Human nature has not changed much 

down through the yeai'S and so far as motion 

picture entertainment is concerned, 

the ticket-buying public looks forward to 

what they may see and hear in the future. 

Presenting awards for accomplishments in 

last year's films, many of which you have 

already seen and forgotten, together with 

a long drawn out category of film technical 

awards, bores the TV viewers to 

tears." 

Fisher went on to propose specific de- 

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tails for improvement of content, format 

and financial arrangements: 

"Most viewers believe that a more 

realistic approach to the Academy Awards 

Show is long overdue and that the time 

should be reduced to one hour, with no 

commercials. The cost would be paid for 

by those who benefit most from the show, 

namely the filmmakers. 

"The awards should be confined to only 

the most important film accomplishments: 

the best picture, actor, actress, supporting 

players, director and producer, plus a few 

special awards. Furthermore, about 20 

minutes or so of the show should present 

clips of some of the outstanding films that 

will be released in 1965 by the participating 

producers. 

"Let the viewers see the film industry at 

the production center. Scenes of the multimillion 

dollar expansion and modernization 

of facilities at Universal City, includhig 

the 31 sound stages and the complex 

of buildings, sets and villages on the back 

lot, the commissary dining room, the 

streets of houses, built with only a front, 

the studio make-up laboratory, wig and 

prop departments—all should prove 

fascinating. 

"It might be well to explain that Universal 

was the first big company to put the 

welcome mat out and open its doors to 

tourists. This is accomplished by conducting 

guided sightseeing tours of the studio 

and back lot on a tram bus. They also 

have the plan for visitors to be photographed 

with the stars in the studio. 

Scenes of this would be right up the alley 

in intriguing public interest. 

"Let's not forget all the other studios 

that have some of the magic of makebelieve 

that would interest the public, who 

buy the tickets to the movie theatres. 

"What a golden opportunity for the film 

industry to sell itself and do a terrific public 

relations job! Here you have the eyes 

of millions of viewers glued to a postagestamp 

size screen, and with proper motivation 

on the part of the Academy producers, 

viewers can be given something to look 

forward to on the large motion picture 

screens—in the year ahead." 

Nick Forest's 590 Series 

Best in Detroit League 

DETROIT—Injuries, roadshows, and a 

tardy bowler combined to make it a second 

forfeit for Theatre Equipment Co. in 

the Nightingale Club Bowling League. 

With a double-header coming up, exciting 

changes in the standings are hoped for: 

Team W L Team W L 

Nat Carbon ..47 25 Ark Lanes ...35 37 

Altec 411/2 301/2 Galaxy D-l ..341/2371/2 

Armstronq 39 33 TEC 29 43 

... 

Local 199 39 33 NTS 23 49 

High scorers were: Nick Forest, 217, 590; 

Ken Grenke, 234, 558; Jack Colwell, 211, 

542; John Ondejko, 189, 528; Joe Foresta, 

192, 521; Bill Fouchey, 202, 513. 

Fred Warendorp will probably not be 

back this season because of his foot injm-y 

. . . Phil Majeske is laid up with a 

damaged finger . . . And Roger Valiquette 

is recovering from a back injury received 

in a car accident. 

Ellul General Manager | 

Posl to Harry Koon 

DETROIT—Harry Koons, former managing 

director of the Trans-Lux Ki-im Theatre, 

has been appointed general manager 

of the Joseph Ellul circuit, operating theatres 

in Detroit and Mount Clemens. 

Before coming to Detroit, Koons was assistant 

manager of a Trans-Lux theatre in 

Philadelphia and had managed several the- . 

atres for the Stanley Warner circuit in 

Philadelphia and in Salt Lake City. 

He will make his headquarters at the 

Family Theatre, located at the heart of 

the downtown area opposite the Old City 

Hall site. 

DETROIT 

gill McLaughlin, advertising-publicity director 

for Cinerama operations in this 

territory announced his candidacy for the 

assistant state chairmanship of the Republican 

party. He has been party chairman 

for Macomb County for some time 

. . . Hal Burris, artist and sign man, has 

been on the sick list with the prevailing 

flu ... Al Dezel, circuit operator, has just 

recovered, as has Harry Koons of the Ellul 

circut . . . Gladys Bronick of the United 

Detroit office had an incipient cold. 

Harry Berns, effervescent retired veteran 

of the Detroit projection booths, sends a 

big pictm-e of Los Angeles' 55 mph 75-foot 

high freeway interchange, asking "Hey, 

which way did he go?" It's a puzzler from 

the land of Hollywood and Hany pleads, 

"Send us some snow— it's hot here" . . . 

Fred Bunkelman, new manager for 20th- 

Fox here opened his career with a two-, 

theatre combination tradescreening and 

sneak preview of "Dear Brigitbe" at Nick 

George's Mai Kai and Grand Circus theatres. 

Theatre change reports—David Kahnbach 

has reopened the Sparta Theatre at 

Sparta . . . Bill Clark has taken over the 

buying and booking of film for Arthur 

Robinson's two di-ive-ins at Ann Ai-bor— 

the Scio and the Ypsi-Ann . . . Carl P. 

Easlick has taken over the Elsie Theatre 

at Elsie, formerly operated by James Cech 

Kui-is has reopened the NK Theatre 

at Muskegon and named Clive Waxman 

of Independent Exhibitors Theatres 

Service as fUm buyer . Cech has 

taken over and reopened the Dawn Theatre 

at Flushing, formerly operated by Ed 

Dalton. 

THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 


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P.O. Box 54 Ph. 397-2976 Mount Vernon, Ohio 

ME-2 BOXOFFICE February 15, 1965

: dents: 

I 

Joseph 

i 

' ' •nary 

. . "Sex 

. . Essie 

. . 

CINCINNATI 

fîke Beinner, MGM field representative. 

was a guest on the Jana Demas iner\ 

uw progrram. WHIO-TV. Dayton. Ohio. 

2. and appeared on the Jackie 

ui-r program. WCHS-TV. Charles- 

\V. Va.. Febioiary 10. The interview 

Mined to highlights of some of the out- 

^l.lading films made by MGM during its 

40-\tar history. Also Lee Leonard featui'ed 

MCM's 40th anniversary and discussed 

some of its current films on his "Person to 

Person" radio show on WCKY, Febniai-y 

5. 

Condolences are extended to the family 

of Max Rosenbaum. president of the Bur- 

ithe Country" at the Grand February 9. 

Variety Tent 3 sponsored a dinner dance 

January 30 in its quarters in the Vernon 

Manor. The highlight of the party was the 

:installation of its 1965 officers Ray Russo. 

20th-Fox manager, chief barker; Al Kolkyer. 

Universal manager and Leo Shear. 

Theatre Candy assistant barker: Saul 

IGreenberg. serving his 29th year as property 

master, and James McDonald. TOC 

president, dough guy. William B. Shane. 

.immediate past chief barker, conducted the 

installation ceremonies. The new officers 

of the Ladies Auxiliary were introduced 

to the Tent's members including Mrs. Al 

•Kolkmeyer. president: Mrs. Manning Lane, 

iMrs. Jack Otto, first and second vice-presi- 

Mrs. Allen Moritz. treasurer; Mrs. 

iJewell Clayton, recording secretary; Mrs. 

Kolling. corresponding secretary, 

and Mrs. Max Kaufmann, chairman of the 

Heart Committee. 

\COLUMBUS 

Dobert McKinley, assistant manager of 

Loew's Ohio, was appointed manager 

of Northland Cinema, effective February 

15. He succeeded Edward Kennedy, who resigned. 

Kennedy had been manager since 

the de luxe house in the new Northland 

Shopping Center opened last August. Harold 

Walton succeeds McKinley as assistant 

manager at Loew's Ohio. 

Kim Hunter, winner of the Academy 

Award for her supporting role in "A Streetcar 

Named Desire," will be guest star in 

the Otterbein College stage production of 

"Ana-stasia" on the Westerville campus 

March 4-6. Miss Hunter will be cast as the 

dowager empress. Previous guest stars at 

Otterbein include Hans Conried, Ed Begley 

and Arnold Moss. 

Ken Prickett. executive secretary of the 

Independent Theatre Owners of Ohio, appeared 

before the city councils of Bryan 

and Gallon February 1. 2 in opposition to 

ordinances permitting construction of 

CATV systems. He said similar ordinances 

are up for consideration at Piqua and 

Troy . . . "Goldfinger" headed for a seventh 

week at Loew's Ohio, matching the run of 

"The Bridge on the River Kwai" at that 

theatre as the two longest mns at the Ohio 

in the past decade . and the Single 

Girl" was held for a third week at RKO 

Palace. 

Riot Follows Horror Show 

At Columbus Theatre 

COLUMBUS- The Ea.st.rn. a neighborhood 

theatre, was damaged in excess of 

$1,000 in a riot following a stage hon-or 

show. 

Police estimated some 200 teenagers were 

involved in the disorder during which a 

chair was thrown through the sci-een. 

draperies ripped, annrests torn off, seats 

and other theatre furnishings damaged. 

Ten policemen quelled the riot. 

CLEVELAND 

£|d Payne, operator of the Fiesta Drive-In, 

ton Furniture Co.. and a staimch supporter 

is building a new drive-in at Chillicothe. 

Named the Torch, the drive-in will 

of Variety Tent 3. who died of a heart attack 

January 31 ... A representative audience 

from the entertainment field was sion building of 60x64 feet ... "A Place in 

have capacity for 550 cars, with a conces- 

present for the playing of "A Place in the Country." a 19-minute color film of 

the Will Rogers Hospital, was screened 

here at Allen Theatre. 

Frank DeFranco's daughter Joan, who is 

Mrs. Edward Bromeier of Chicago, spent 

a short vacation here with her parents . 

Irene Kalada. the Film Bldg.'s songbird, 

has resigned from General Theatres. The 

new girl is Fernne Montgomery who has 

three teenage daughters . Weinberg, 

mother of Edna Chams. secretary to 

Bill Twig of Warners, is on vacation in Miami. 

The three Cleveland art theatres have 

scheduled a program of revivals. "Room at 

the Top" will play at each theatre for a 

night in addition to the regular attraction. 

Succeeding weeks they will show "La 

Strada." "On Approval. " "The Case of Dr. 

Laurent" "Lovers and Lollipops." "And 

the Wild. WUd Women." closing the week 

of March 22 with "The Savage Eye" . . . 

James J. Gorman, stationaiT engineer 34 

years at the Palace and Hippodrome, died 

January 29 at 77 . . . Lt. Col. Paul Vogel of 

the Vogel Brothers Theatres, headquartered 

in Wellsville. Ohio, has left for active 

Army duty. He will leave Indiantown Gap 

Military Reservation March 14. just in time 

to attend the ITOO convention in Columbus 

on March 15-17. 

"Major Dundee" will be released in April 

by Columbia Pictures. 

KB 

Hî^^ tractio 

^^ been a favo 

overl5yeors. Vi 

taik Be sure to j 

HOLLTWOf 

3750 Ookfon Sf

LEARN 

SUCCESSFUL SHOWMEN 

MERCHANDISE PICTURES, 

BOOST THEIR THEATRES, 

PROMOTE GOOD WILL, 

BUILD 

ATTENDANCE, 

AND INCREASE PROFITS 

IN 

CHOCKFUL OF BUSINESS BUILDING IDEAS 

Every 

Week 

In All Ways FIRST with the MOST of the BEST 

ME-4 BOXOFFICE :: February 15,

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. Adverse 

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. . UA's 

I 

Boston Grosses Climb 

As Weather Improves 

BOSTON—With buslnt'ss back to normal 

after weeks of blizzards and storms 

which hampered motion picture business 

at the Boston boxoffice, there was a settlin!{ 

down at the wickets here. Exhibitors 

were worried over a snowstorm Friday i5i 

but it turned out to be light snow. With 

temperatures jumping upwards, the Hub 

finally emerged from the deep freeze. "Two 

on a Guillotine" opened nicely at 155 at 

the Orphemn, "36 Horns" with 150 at the 

Paramouiit, "Operation Snafu" at 145 in 

the Center and "Day of the Angels" was 

well above average at the West End Cinema. 

The big pictures were still popular 

with the customers, with "Goldfinger" still 

way up there and leading the city in its 

seventh week at the Music Hall. 


Astor—The Pumpkin Eofer (Royal), 7th wk 125 

Beacon Hill— Kiss Me, Stupid Xopert), 8th wk. ..t30 

Boston Mediterranean Holiday (Cont'i), 16th wk, 145 

Capri Contempt (Embassy), 4th wk 1 30 

Center Operation Snafu (AIR); Conquered City 

(AIR) 145 

Cinema, Kenmore Square Marriage Italian Style 

(Embassy), 6th wk 1 40 

Exeter-World Without Sun (Col), 5th wk 130 

Gory Mory Poppins (8V), !6th wk 250 

Memonol Malomondo (Magna), 2nd wk 150 

Music Hall Goldfinger (UA), 7th wk 300 

Orpheum Two on o Guillotine (WB); Blood 

Creatures (SR) 155 

Raromount 36 Hours (MGM); Wandering Wind 

(SR) 150 

Pans Cinema Seonce on a Wet Afternoon 

(Artixo), 7th wk 125 

Pork Squore Cinema Morriage Italian Style 

(Embassy), 17th wk 140 

Saxon My Fair Lady (WB), )6th wk 250 

West End Cinemo Day of the Angels iSR) 145 

"Mary Poppins' High 280 

At New Haven Cinemart 

NEW HAVEN — Columbia's "Baby, the 

Rain Must Fall" continued with strong 

Richard Kalagher Wins First Prize 

In TONE'NSS Showmanship Contest 

BOSTON—Wiimers of the Theatre Owners 

of New England-National Screen Holiday 

Showmanship Contest, which closed 

December 31, were announced by Mai 

Green, TONE president; Joe Rossi, NSS 

local branch manager; and Carl Goldman. 

TONE executive secretary: 

"For the best general use of all NSS 

showmanship materials." first prize. $100 

cash. Richard Kalagher. Strand Theatre. 

Southbridge. Mass.; second. $25 cash. 

Joseph Bean, Revere Theatre. Revere. 

Mass. 

"For the exhibitor selling the greatest 

number of NSS merchant screen ad trailers," 

first. $50 cash. George S. Phelps. Park 

Theatre. Westfield. Mass.; second, $25 

William Decker Appointed 

Manager at White City 

WORCESTER, MASS.—William Decker, 

for several years manager of the Strand 

Theatre. Hartford, 

has been nained resident 

manager of the 

new White City Theatre 

w h i c h was 

opened late in Januai-y 

V ^ 

at the White City 

Shopping Center. ^^ 

Pending appointment ''^. . 

of a replacement for 

Decker in Hartford. 

Stanley Warner district 

manager Joseph 

J", 

cash, Malcolm Kcnlston. Plymouth Theatre. 

Plymouth. N.H. 

"For the exhibitor providing evidence of 

the most effective use of NSS holiday displays 

and trailers." first. $50 cash. Robert 

Manley. Warwick Theatre. Marblehead. 

Mass.; second. $25 cash. J. G. Corbett. 

Wlnthrop Theatre. WInthrop. Mass. 

"For the exhibitor selling the greatest 

nimiber of NSS Cincmotlon merchant ads," 

$25 cash. Walter Brooks. Civic Theatre. 

Portsmouth. N.Y. 

The cash prizes will be awarded at the 

TONE all-day Midwinter Showmanship 

meeting to be held at the 1200 Beacon 

Street Hotel. Brookline, Tuesday il6i. Exhibitors 

from six states competed. 

Conn. DITOA Focus 

On Theatre Selling 

HARTFORD — Institutional promotion 

will be among prime discussion topics at 

the spring meeting of the Coimecticut 

Drive-In Theatre Owners Ass'n, according 

to prcsicent Sperie P. Perakos. 

Date and location will be announced 

shortly by Perakos, who is vice-president 

and general manager of Perakos Theatre 

Associates. 

ACE Nominates 30, Adds 

3 Awards Categories 


A. Miklos is supervis- 

^vjiiiam Decker 

grosses in the second week of a dual theatre 

premiere iWestville and Whitney i. The Stanley Warner circuit is nearing 

ing the Strand. 

HOLLYWOOD—Thirty nominees have 

The Bowl Drive-In, w-hich shared in the completion on construction of another indoor 

theatre, tliis one in the Danbury Editors 15th annual Eddie awards dinner 

been named for the American Cinema 

fii-st week's booking of the Steve McQueenstaiTer. 

doubled with the Milford Drive-In Shopping Plaza at Danbury, Conn. A March 14 at the Cocoanut Grove. 

and the downtown Paramomit on the reissue 

booking of "Psycho." 

spring opening is planned. 

In addition to the traditional best edited 

motion 

HARTFORD 

picture of the year and best edited 

television episode of the year, ACE has 

Crown—Great Directors Festival (various ottractions 

changed every few days, oil reissues) 70 

added three new categories—the best performance 

by an actor in a U.S. film debut. 

Lincoln Morriage Italion Style (Embassy), 

6th wk 200 

Loew's College—Goldfinger (UA), 7th wk 

the best perfonnance 115 

by an actress in a 

Milford, Bowl drive-ins. Paramount Psycho Doth Middletown hardtops. the Adorno U.S. film debut and the outstanding motion 

(Para), reissue; various cofeatures 125 

5W Cinemart Mory Poppins (BV), 2nd wk 280 Palace and the Saraceno Capitol, are 

picture of the year. 

SW Roger Sherman Two on a Guillotine (WB); 

The rimning Sunday afternoon rock-and-roll 

Blood Beast (SR) 100 

Strand The Conjugal Bed (Embassy); The Sky 

shows, charging one dollar admission and 

Above—the Mud Below (Embossy), reissues ....100 

Student Price Break 

resuming regular screen entertainment 

Westville, Whitnes Baby, the Rain Must Fall 

(Ccl;, Eost of Sudon Col), 2nd wk 200 after sundow'n. 

ROCKVILLE. CONN—Interstate of New 

Whallev— Fofher Goose (Univ), 7th wk 150 

England's Rockville Cinema has new student 

discount price policy in effect. 

Mrs. Mary Ricci. 87. widow of Connecticut 

film industry pioneer Joseph M. Ricci, 

'Baby, Rain Must Fall' 200 

died at the Meriden Hospital after a long 

In Three Hartford Theatres 

illness. She and her husband built their 

HARTFORD—The strongest opening of first theatre, the Life mow the Capitol i. in 

the week was Colmnbia's "Baby, the Rain Meriden, in 1913 . "Lilies of the 

Must Fall." playing in the downtown SW Field" was screened at the Bushnell Memorial 

Auditorium under Children's Mu- 

Strand and two drive-ins iPike and Manchester 

weather conditions seum of Hartford sponsorship. Admission Merchant Ads Are 

I 

sub-zero temperatui-e—hurt underskyers. was 75 cents. 

Allyn The Pumpkin Eater (Royol); Psyche 59 

(Col) 90 Attorney Herman M. Levy has registered 


Art Cinemo The Seventh Juror (Trans-Lux); Eve with the secretary of state's office as lobbyist 

for the Motion Picture Theatre Own- 


For Indoor and Outdoor 

and the Handyman 

Showmen Everywhere I 

(SR), reissue 85 

Burnside— Kiss Me, Stupid (Lopert), 3rd wk 200 

Cinerama Circus World (Bronston-Cineromo), 

ers of Connecticut during the cun-ent state 

1 5th wk 60 

Cine Webb Goldfinger (UA), 7th wk 175 legislative session here. Levy, ex-general 

Elm—Mory Poppins (BV), 2nd wk 300 counsel of Theatre Owners of America, 

E. M. Loew's, East Windsor, Hartford drive-ins 

—Operation Snafu (AlP); Conquered City (AlP).. 90 is executive secretai-y of the state exhibition 

group. 

Meodows Drive-ln Mondo Cone (Times); Purple 

the finc>l quality Npcrial Irailem 

Noon (Times), reissues 80 

Rivoli Girl With Green Eyes (Lopert); Brief 

iintor fntm Ktlmnrk. 

Encounter (SR), reissue, 4th wk 70 Columbia's "The Innocent" will be filmed 

Strand, Manchester, Pike drive-ins Boby, the 

Rain Must Foil (Col); various cofeotures 200 in Florida in late 1965 or early 1966. 

BOXOFFICE February 15, 1965 NE-1

( 

"Kisses 

. . 

New Interest in Kiddies Matinees 

Being Shown by Conn. Exhibitors 

By ALLEN M. WIDEM 

HARTFORD—Connecticut exhibition, increasingly 

aware of the vital need of patron 

development, is stepping up Saturday 

and Sunday matinee study, stressing greater 

scheduling of kiddies attractions. 

Downtown first runs in the cities of topgrossing 

category across Connecticut—i.e.. 

Hartford. New Haven and Bridgeport—are 

paying more attention to programs of 

prime value and interest to youngsters, the 

thinking here vigorously geared to bettering 

the potential patronage odds in the years 

M.'ITINEES LOST FAVOR 

With the incoming of saturation the idea 

of matinees on Saturdays being reserved 

exclusively for children's attractions had 

gone almost into discord. 

In recent months, however, the first 

runs have sought to eradicate the public 

concept that first runs aren't concerned, 

per se, with kiddies trade because of the 

extremely lucrative returns of saturation 

openings. 

Not so surprisingly, the American Broadcasting-Paramount 

Theatres and Stanley 

Warner outlets in the three aforementioned 

municipalities have slotted attractions of 

prime children's interest on both Satm-day 

and Sunday afternoons. These managements 

contend, and rightly so, that if the kiddies 

trade is discouraged completely because of 

first-run bookings, the adult trade of tomorrow 

will be slim at best. 

VARIETY OF SOURCES 

The AB-PT and SW houses have been 

booking product from such soui-ces as Embassy 

Pictures and K. Gordon Murraystates 

rights, slotting the product in morning 

ad afternoon hours on Saturdays and 

ing and afternoon hom-s on Saturdays and 

first-run screenings resimie at sundown. 

Advertising and promotion—and the expenditures 

are hefty, indeed—concentrate 

on getting kids to persuade their elders 

to bring them downtown. On Saturdays, 

the thinking holds that dowtown shopping 

can lure the mothers, leaving the childi-en 

in theatres that are well-supervised and 

screening product of childi'en's interest. 

On Sundays, the thinking is that the 

mothers and dads will leave their youthful 

charges off for a few hours of relaxation. 

The big cities of Connecticut aren't alone 

in this reasoning, either. 

George H. Wilkinson jr., astute and able 

president of the Motion Picture Theatre 

Owners of Connecticut and veteran operator 

of the Wilkinson in downstate Wallingford, 

has given considerable time and 

thought to the problem of building tomorrow's 

audiences. 

Wilkinson cited to Boxoffice a fine 

audience response to separate programs 

on Satm'days. On a recent Satm-day, for 

example, he was playing Universal's "Send 

Me No Flowers" (Rock Hudson-Doris Day), 

which is, understandably, of prime appeal 

to adults and mature young people. For 

the matinee, he substituted Paramount's 

"The Disorderly Orderly." By sundown, 

he was showing "Send Me No Flowers" 

again. 

Wilkinson's theatre uses two continuing 

catchlines in newspaper ad copy: 

"Been Out to a Movie Lately?" and "For 

Yom- Entertainment." 

He finds that theatre identity is necessary 

in this era of tremendously increased 

competition for the entertainment dollar 

and half-dollar. 

LIPSON EMPLOYS CONCEPT 

Murray Lipson, resident manager for 

the Park Street Investment Co., hasn't 

overlooked a similar concept at the Central, 

West Hartford, which slots occasional 

fu-st-run product. 

Screening an all-Warner program 

for My President" and "Ensign 

Pulver"! on a recent weekend, Lipson substituted 

20th-Fox's "Sui-f Party" for 

"Kisses" dui'ing the matinee only. The 

program began at 1:30, was over promptly 

at 4:15. 

The kiddies show idea, of com-se, is a 

matter of individual showman's decision. 

Filmrow is as aware of the need for building 

future audiences as exhibition's bestminded 

spokesmen but Filnu-ow is in the 

situation of not operating a theatre. It 

must await exhibition's action and it steps 

forth quickly and quietly at time when 

kiddies product needs are expounded by 

bookers. Filmrow. of late, tremendously 

is 

encouraged at the stepped-up attention to 

children's programs and feels, unanimously, 

that the activity can build audiences 

immeasm'ably. 

AUDIENCE CONCERN VITAL 

One Filrm'ow veteran told Boxoffice: 

"This is up to the individual theatre owner. 

But the thinking theatre owner IS concerned 

with the audiences he or his successors 

will be catering to and will go out of his 

way to make sui-e that the matinee trade 

in particular is not neglected. The initial 

success of saturation rmis in downtowndrive-ins 

is appreciated, to be sure, but 

there's a growing awareness of the need 

for kiddies progi'ams, too. The trend is 

most encom-aging." 

John and Penelope Mortimer have written 

the screenplay for "Bunny Lake Is Missing." 

the mystery novel by Evelyn Piper. Otto 

Preminger is producing the film for Columbia 

release. 

Rocker-Type Seats 

Are Comiy—But . . . 

From Mideast Edition 

Detroit — With constant accent in 

the tradepress on providing: maximum 

patron comfort in theatres, one exhibitor 

here may have cause to wonder 

if he has made it too comfortable for 

his customers. 

The newly opened La Parisien Theatre 

has the rocker-type theatre chairs 

—first installation in this territory. 

Detroit Free Press columnist Mark 

Beltaire reports that exhibitor Martin 

Shafer found the new seats a source 

of demand for his money back from 

one irritated—or soothed— customer. 

The patron complained that the rocker 

action had put him to sleep and he 

missed seeing the show. 

SPRINGFIELD 

The western Massachusetts opening of 

Embassy's "Contempt!" was held at 

the Cinema X . . . Poll's holdover engagement 

of Universal's "Father Goose" will 

be remembered as one of the strongestgrossing 

ruiTS of 1965 in western Massachusetts. 

The Cary Grant comedy went into 

its second month's stay last week . 

Sperie P. Perakos of B&Q Theatres met 

with circuit city manager Arthm- Darley. 

New Castle. Pa., Airer 

Loses Screen in Storm 

From Eastern Edition 

NEW CASTLE. PA.—The Skyline Drivein 

screen was toppled by wind gusts of 40 

and 50 miles per horn' recently. Extensive 

damage in the area resulted from the 

storm, which knocked out electrical power 

in various sections. About $35,000 in damage 

resulted when tlie wind knocked over 

the 75-foot high structure at Parkstown 

Corners. The demolished screen was scattered 

over a 1.000-square foot area. George 

Warren, co-owner of the ozoner, said insurance 

partially covered the loss. 

The Skyline operation is not to be confused 

with the Warren Enterprises theatres 

of the Pittsbui-gh area. 

Marty Blockner Named 

Astral Aide to Solway 

From Canadian Edition 

TORONTO—Martin Blockner has been 

promoted from sales manager of Astral 

Films to assistant general manager by 

Sophie Allen, president, who said the move 

will give Jeri-y H. Solway, general manager, 

more time to devote to company expansion. 

Blockner will retain his sales duties. 

William Ellman has been appointed 

Astral manager for Quebec and Len Herberman 

as Maritimes manager with headquarters 

in St. John. 

Large C. 

Greater €"•' 

MAXIMUM LIGHT 

New York—Sun Carbon Co., 630 - 

Notional Theotre Supply, 

Circle 6-4995 

Phone TL 4-1736 

Attiany Theatre Service, Albany, New York. Ho S-5055 

Mossachusetts—Massachusetts Theatre Equipment Co., 

Boston, Liberty 2-9814

. . Another 

. 

MAINE 

H four-day movie show was presented at 

the Priscilla Theatre in Lewiston 

for the benefit of Post 22. Sons of tlie 

Legion, of that city. Tlif screen attractions 

were Frank Sinatra and Dean Martin 

in "Four From Texas" and James Darren 

in "For Tliose Who Think Young," with 

an adult admission price of 75 cents and 

children admitted for 35 cents. 

The Ritz Theatre in Lewiston has celebrated 

the 25th year since its opening 

on January 30. 1940, with G. Emilio Ouelette 

as manager. In its "25 Years At;o ' 

column, the Lewiston Journal recalled that 

the owners were Leon P. Gorman and Al 

and Irvins Cohen of Portland, who also 

operated the Cameo Theatre in Portland 

and the Cape at South Portland, as well 

as the Streamline bowling alleys and the 

Ricker Gardens, a dance hall in Portland. 

Projectiomsts were Earl Bracy and John 

Deiuiison, both of Auburn, and George 

Lowe of Lewiston. while Eiisebe Loavoie was 

the doorman. 

Maybe forgetting that Maine has had its 

own movie celebrities such as Phyllis 

Thaxter. the daughter of a Maine high 

coun judge who made good on the screen: 

Rudy Vallee. who hailed from Westbrook: 

John Ford, the famous director from Portland, 

and Bette Davis, who was a resident 

of Cape Elizabeth for quite a while, Charlotte 

Morse Pillebrown expressed considerable 

surprise in the Norway advertiser 

when Broderick Crawford recently visited 

the little Maine community of Waterford. 

However, she explained that the movie and 

television star was visiting a Colonel Farnsworth 

in the hamlet with whom he was 

associated in France in the production of 

the film, "Up From the Beach," described 

as a sequel to "The Longest Day." Crawford 

plays the role of a sergeant in the 

pictiu'e and Colonel Farnsworth was technical 

advisor for 20th CentuiT-Pox. 

NEW HAMPSHIRE 

The Palace Theatre in Manchester, always 

the scene these days of diversified attractions 

in addition to its movie schedules 

at intei-vals. in contrast to its famous 

fulltime movie and vaudeville shows in 

the "old days." has another off-screen feature 

booked for March 26. 27. It will be a 

stage show, "Spring Fever Follies of "65," 

an annual, fund-raising event of the Junior 

Associates of Elliot Hospital in Manchester. 

The audience will see even doctors and 

nurses trying their wings in the performing 

arts. 

Volncy C. Badger. 76. who had been associated 

with the Allied Theatre Co. in 

Lewiston died February 1 at the Portsmouth 

Hospital. He was also a fonner 

manager of Pierce Hall and at one time 

was a partner in a Portsmouth automobile 

agency. A World War I veteran, he was 

a member of Frank E. Booma Post, American 

Legion, and also held membership in 

the Portsmouth Lodge of Elks. 

'Music' 

Screening 

For Women Leaders 

NEW YORK— Officers and directors of 

Women's Clubs 

the General Federation of 

will be honored at a buffet dinner and 

screening of "The Sound of Masic" at the 

Motion Pictm-e Ass'n of America here February 

16. 

Ralph Hetzel, acting president of the 

MPAA, will present Mrs. William H. Hasebroock, 

president of the GFWC, with first 

copies of two new booklets "Movies and 

You, Reel I" and "Reel II." These were 

prepared by the MPAA for use by the 15.- 

500 member clubs in the General Federation. 

The 20th Century-Fox film stars Julie 

Andrews and Christopher Plummer and will 

open March 2 at the New York Rivoli Theatre. 

Special guests at the affair will include 

congresswomen and women government 

leaders. Jonas Rosenfield jr., vice-president, 

and Robert Wise, producer-director, will 

represent 20th-Fox. 

Greshler Inks Tashlin, 

Randall to Another Picture 


HOLLYWOOD—Abner Greshler is back 

from screening in London the Tony Rand- 

Out-of-town ticket sales helped to boost 

the attendance when "My Fail' Lady" was 

presented at the Cinema in Portland, starting 

February 17, with admission prices 

all starrer, "ABC Murders," an MGM release 

filmed in England. He reports he has 

inked Frank Tashlin to direct another and 

ranging from $1.50 to .$2.50. In the Lewiston 

area, the tickets were sold at DeOrsey's 

Robert Morley to support Randall, as he 

did in "Murder." 

Record Shop . bill which would 

increase Maine's minimum hourly wage 

to $1.25 and revise exemptions under the 

miuimiun wage law has been filed in 

the legislatui'e by representatives Walter A. 

But of East Millinocket and John L. Martin 

cf Eagle Lake. Under the measm'e, the 

minimum would be raised to $1.15 for one 

year, starting October 15. and to $1.25 

thereafter. It would also provide for mandatory 

compensation at time-and-a-half 

rates after 40 hom-s. 

NEW HAVEN 

galley Theatres general manager Franklin 

E. Ferguson is advertising the "My 

Fair Lady" premiere for the de luxe Whalky 

but just when the Warner Bros, musical 

will open is yet to be detemilned. 

Currently in extended run is Universal's 

"Father Goose." to be followed by MGM's 

"36 Hom-s." 

Jose Grlmalt and Angelo Mas have rcoiJined 

the long-shuttcicd West End Theatre, 

Bridgeport, folluwiir.; remodeling and 

redecorating. The theatre was previously 

owned by Mrs. Tannah Schwartz. 

A symposium on motion pictures is 

planned for early spring at the Yale University 

School of Drama by Sperie P. 

Perakos. a Yale Pier.son college fellow, and 

vice-president and general manager of 

Perakos Theatre Associates. Speakers will 

induce Joseph E. Levine, pre.sident of 

Embassy Pictures Corp., and Allen M. 

Widcin. amusements editor, Hartford 

Times. 

Maree Named Production 

Chief of Gilbraltar Co. 

HOLLYWOOD — A. Morgan Maree HI 

was named by Rock Hudson as vice-president 

in charge of productions for Gibraltar 

Productions. Hudson was re-elected president. 

Other vice-pre.sidents are Henry Willson 

and S. A. MacSween, with the latter 

also the treasiu-er. Woodrow Irwin is secretary 

and Jess Morgan, assistant secretary 

and assistant treasurer. 

Maree, the new production head, has 

been actively engaged in business management. 

In addition to motion picture properties 

proposed as starring vehicles for 

top-level screen personalities which are 

under discussion. Maree said Gibraltar is 

planning to film at least one television 

pilot this year. A musical comedy property 

for production, in association with 

Herbert Green on Broadway, also is planned. 

"Bunny Lake Is Missing" will star Sir 

Laurence Olivier, Carol Lynley and Keir 

Dullea. The Otto Preminger production will 

be released by Columbia. 

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BOXOFFICE 

NE-4 

BOXOFFICE

! Sinslo 

— 

— 

— 

— 

— 

thus 

a 

. . 

4 Txcellents' Lead 

Winnipeg First Runs 

WINNIPEG — ContinuuiR cold woatlior 

cau-scd a slisht overall decliiio in rcturn.s 

but individual situations remained exceedingly 

strong. Newcomer "Sex and the 

Girl" did an average week's business 

in the first thi-ee days and "Mary 

Poppins" in its second week had a bigger 

weekend than in the opening week. "My 

Fair Lady" and "A Shot in the Dark." 

both long holdovers, continued excellent. 

"Goldfinger" slowed down from previous 

sessions but still was above average in its 

SLxth week. 

Cap.tol—Sex and the Single Girl (WB) Excellent 

Gaictv—Mory Poppins IBV), 2nd wk Excellent 

Garnck Fothcr Goose (Univ), 6th wk Foir 

Kings— A Shot in the Dork (UA), 11 th wk.. 

moveovcr 

Excellent 

Lyceum The Gorgon (Col); Curse of the 

Mummy's Tomb (Univ) Good 

Mctropoliton My Fair Lady (WB), Hth wk, ..Excellent 

Odcon Goldfinger ;UA). 6th wk Very Good 

- 

ilFD), 4th wk. . .Fair 

'Circus World' Shows Power 

In Montreal First Week 

MONTREAI^Good boxoffice business 

prevailed in Montreal's first-run movies in 

the week under review. "My Fair Lady" 

continued to display drawing power at the 

Alouette Theatre in its 15th consecutive 

week, while at Cinerama's Imperial Theatre 

the fii-st full week of presenentation 

of "Circus World" was very well attended. 

My Fair Lady (WB), 15th wk. ..Excellent 

Alouette 

Avenue The Pumpkin Eater (Col), 6th wk Good 

The Outrage (MGM), 2nd wk Good 

Capitol 

(SR), 

Cinema Festival—Woman of the Sands 

25th wk Good 

C.nema Place Ville Morie Morrioge Itolion 

Style (IFD), 6th wk Excellent 

Dorval [Red Room) The Night of the Iguana 

MGM), 2nd wk Good 

Dorval (Salle Doree) Dork Purpose (Umv) Good 

Imperial Circus World (Bronston-Cineromc) Excellent 

Loew's— 36 Hours (MGM) Good 

Kent, 

Palace Father Goose (Umv), 2nd wk Good 

Parisian—Coldfinger (UA), 6th wk Good 

Seville— Le Gendarme de St. Tropez (SR). 

6th wk Excellent 

Westmount Mary Poppins (BV) Excellent 

'Poppins,' "Cheatin' Heart' 

Out Front in Vancouver 

VANCOUVER — Granville street was 

jimiping as all first runs en.ioyed exceptionally 

good business, with "Mary Poppins" 

at the Strand and "Your Cheatin' 

Heart " at the Orpheum leading the parade. 

Capitol Goodbye Charlie (20th-Fox), 

3rd wk Average 

Dominion Goliath and the Vampires (Astral); 

The Lost Man on Earth (Astral) Average 

Odeon The Pumokin Eater (Col), 2nd wk Good 

Orpheum Your Cheatin' Heart (MGM) ....Excellent 

Park Fother Goose (Umv), 6th wk,, moveover Good 

Ridge The Americanization of Emily (MGM), 

3rd wk,, moveover Good 

Stonley My Fair Lody (WB), Mth wk Excellent 

Strand Mory Poppins (BV), 3rd wk Excellent 

Studio Let's Talk About Women (IFD) ....Average 

Vogue, four other theatres Goldfinger (UA), 

6th wk Above Average 

'Strangelove/ Kubrick 

Are London Critics' Best 

= -:~i Eastern Edition 

LONDON — Stanley Kubrick's "Dr. 

Strangelove or: How I Learned to Stop 

Worrying and Love the Bomb" has been 

named the best non-British film of the 

year, and Kubrick was chosen best director 

by the London Film Critics Guild. 

Tlie film shares top honors with Poland's 

The Passenger." and Kubrick was tapped 

a.- best director, together with France's 

Tiuffaut. 

Self-Discipline Is Key to Growth 

Of Industry, BC Exhibitors Told 

VANCOUVER— Stuart Kealc, publi.sher 

of the Vancouver Sun. told the British Columbia 

Exhibitors A.ss'n that if the motion 

picture industry can avoid excesses and 

can impose a measure of self-discipline 

to guarantee honesty without vulgarity so 

that freedom is not confused with license 

"then I feel confident that it will continue 

to grow and the boxoffice lines will 

grow right along with it." 

Speaking at the annual meeting In the 

Vancouver Hilton Hotel KeaU- pointed out 

that it's encouraging to know that the 

Los Angeles Times is instituting a rigid 

"screen code" to avoid lewd advertising in 

entertainment copy. 

"I think it's fair to say that lurid advertising 

is not too great a problem in our 

area. We appreciate the fact the Vancouver 

exhibitors cooperate with us when it becomes 

necessary, always bearing in mind 

that our paper goes into homes, is read 

by all members of the family and must 

adhere to standards of good taste." 

Keat« said he found it difficult to believe 

that mature, intelligent people can 

be corrupted by a film that has passed 

the approval of various codes. "The problem 

is. " he said, "is that not all people are 

mature, balanced and intelligent. Thus, 

we have seen the rise of recommended lists 

for childi-en. the distinctive classification of 

'adults only.' restricted, and so on." 

Those who worry about "avant-garde" 

treatments. Keate said, are warned in advance 

by the restricted label. If they have 

any qualms, they have simply to stay 

away. "As for our teenagers." Keate continued. 

"I think we are inclined to underrate 

them. They are very advanced, both 

in their critical faculties and their judgment. 

If they are to be told in the university 

that 'Tom Jones' is a literary classic, 

which it is. then can we properly deny 

them the enjoyment of this warm and 

human comedy, as it came to life on the 

" 

screen? 

Keate said that It appeared to him "we 

should be woriTing more these days about 

trailers, than full-length features . 

These thini.;s. with their emphasis on 

violence for violence's .sake, are clearly 

indefensible and should be dropped down 

an old well." 

He said. "I cannot believe that movies 

have made their dramatic comeback solely 

because they are more daring, more realistic 

or less moral. I believe they arc more 

honest. The characters . . . live and talk 

more like real people. 

"What 

the motion 

I am saying, 

pictiu'e— as 

in .short, 

an art form— 

is that 

is in 

the process of growing up. It is rapidly 

mastering the new- techniques and developing 

important new- dimensions," Keate 

concluded. 

In its annual election, the association 

named Owen Bird, West Coast Booking 

ASvSociates, president; Ralph Clarke. Chllliwack 

Drive-In. vice-president and .secretary, 

and Harry Howard, Lux Theatre, 

treasurer. 

The new president and Shirley Wilson, 

president of Canadian Picture Pioneer, 

wore hosts at a party to wind up the annual 

meeting. 

Those attending included: 

J. J, Fitzgibbons, president of Theatre Confections; 

Harlon Fairbanks, Son Francisco; Mr. and Mrs. Fred 

Hirtle, Costlegar; Mr, and Mrs. Som Bonnister, Mission; 

Mr, ond Mrs, Jim Fairley, Prince George; Mr. and 

Mrs. George Woshington, Penticton; Mr. and Mrs. 

Ralph Clarke, Chilliwack. 

Also on hand were Mr. and Mrs. Wally Hamilton, 

Trans-Conoda Films; Mr. and Mrs. Hank Leslie, Mr. 

and Mrs, Horry Howard and Mr. and Mrs. Doug Gow, 

representing Famous Players; Mr, and Mrs, Norman 

Reay, Odeon Theotres; Not Levant and Nick Langston, 

Toronto; Vi Hosford. Doug Ismon of Conadian 

Films; Mr, and Mrs. Al Mitchell, Mr, and Mrs. Morvin 

Thoreau; Mr, and Mrs. Cecc Steele; Mr. and Mrs 

of Bryan Rudston Brown Empire/ Universal; Mr. ond 

Mrs. Ray Townsend; Mr. and Mrs. Rock Andrus, Modern 

Films, and Art Johnson, Longheed Drive-In. 

Quebec Boxoffices Are Recovering 

From Ten-Year Television Blight 

MONTREAL—Motion picture busmess m 

Montreal and Quebec Province generally is 

good again. 

This was reported by one of Montreal's 

leading moviemen. William Lester, president 

of United Amusement Corp. and managing 

director of Consolidated Theatres, to 

a Montreal Star w-riter. 

The newspaper writer said chances are 

if you're under 28 and over 65, you have 

seen some good movies lately. Otherwise 

you probably watched television. 

That's roughly the happy formula by 

which movie exhibitors explain that things 

are good again after a decade of television- 

Induced depression during which movies 

entered the valley of the shadow. 

They did not die because both producers 

and exhibitors adapted themselves to the 

I 

new- television era. Producers improved the 

product making the "oldies" on the 

late, late shows display their age very 

much I. And the exhibitors increasingly 

gave consideration to special audiences like 

"yeah-yeah" teenagers, art film connoisseurs 

and. here in Montreal, even Golden 

Agers who are being lured into most movie 

theatres by bargain-priced tickets only 

they can buy. 

AH this was not predictable in 1956— 

black year in which television seemed to 

have knocked the movies out. 

In Montreal, according to Lester, the 

bottom dropped out of the neighborhood 

movie business a year after the Canadian 

Broadcasting Corp. started telecasting In 

September 1952. 

Movies showing English -language movies 

yawned disastrously empty day after day. 

Consolidated Theatres' 18 houses showing 

French-language features pulled the company 

through. Attendance never fell off 

as much in these tlieatres because French 

television, with only two channels to 

choose from, was not as much of a competitor 

as English TV with a total of five 

local and U.S. stations. 

"It took us three years to finally 

smarten up." said Lester. And then the 

'Continued on next pagei 

BOXOFFICE February 15, 1965 K-1

— 

Quebec Boxoffices Are Recovering 

From Ten-Year Television Blight 

1 

Continued from preceding pagei 

company sold 11 of its second-run houses, 

mostly showing English pictures, retaining 

only three houses screening English 

movies. 

The majority of the theatres sold were 

located in rather loin-down areas of Montreal. 

And it was in precisely those areas 

that television exerted its gi-eatest pull. As 

Lester said; "When a famUy bought a TV 

set, everyone stayed home and saved the 

price of a movie." 

Television all but wiped out the secondrun 

feature—a movie which played in 

neighborhood houses only after it had been 

shown downtown in first-run houses. Today, 

the second run is most often on television. 

Consolidated Theatres, however, is rebuilding. 

At the present time the company 

is busy with plans for two new theatres in 

Quebec City. When they're completed later 

this year, they will boost to eight the number 

of new theatres put up by Consolidated 

in Quebec Province with the last 2V2 years. 

Lester said that the movie "renaissance" 

will probably call for four more 

theatres in the Montreal metropolitan 

area. He said that when the buUding program 

is completed, the company will have 

more than replaced the 11 neighborhood 

houses it got rid of during the "television 

depression years" and will have restored 

the number of movies it now owns or operates 

to more than 50. 

The circuitman said, however, there is 

a big difference between the new suburban 

theatres—like the Red Room and Salle 

Doree theatres of the Dorval Theatre adjacent 

to the suburban Dorval Shopping 

Center, and the old, nin-down neighborhood 

theatres. 

For one thing, Lester distinguishes between 

a neighborhood house and the suburban 

cinema. The former, he explained, 

catered to low-income groups with secondiTin 

pictures. The suburban movie theatre, 

in contrast, shows first-run features, 

as good in quality as the downtown movie 

fare, and attracts relatively affluent people. 

If the suburbanites are not affluent, 

it's not because they're poor, but because 




it is without equol. It has 



Be sure to give seating or cor capacity. 

HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. 

* Skokic, Illinois 

they're putting their youngsters through 

college, or such, noted the movie official. 

The pickup in attendance that sparked 

the building activity began about three 

years ago, with the big pictures like 

"Bridge on the River Kwai" and "Lawrence 

of Arabia." It then became noticeable that 

the audience, as well as the movies, had 

changed considerably. 

80 PER CENT UNDER 28 

Lester said his statistics show that 80 

per cent of movie audience is under 28. 

It is composed of teenagers or young movie 

aficionados who like foreign films. He 

thinks that in a man's middle years, it 

takes a blockbuster to blast him out of his 

slippers and into the theatre. On the other 

hand, "the young people don't want to stay 

at home." 

He explained that the only kind of movie 

that can get out the stay-at-homes is a 

superior feature like "Tom Jones." Lester 

said "television can't provide anything to 

compete with it." But paradoxically, he 

said, the determination to produce something 

that will compete successfully with 

what's available on television is responsible 

for the improved movies of the last few 

years. 

His company, said Lester, has also 

reached another special audience which 

had not been going to the movies. Through 

a project pioneered by B'nai B'rith, 20,- 

000 Golden Agers carry cards which entitle 

them to go to the movies any afternoon 

except Sunday, for 40 cents. "It 

means a pensioner and his wife can go to 

the movies for 80 cents for the two, instead 

of $2 which they can't afford," said 

Lester. "It's a boon to them and we're 

making money. We have heaps of grateful 

letters, too." 

SPECIAL AUDIENCES 

Lester pointed out that all this is not to 

be interpreted that people are flocking back 

into the theatres. He noted that the Montreal 

audience is only a third as big as it 

was before television struck. But it is comprised 

of special audiences, which will pay 

more than in 1953 to see special features 

from a Beatles opus to an Italian art film. 

Average ticket price is now $1.50 and the 

movie business is "healthy" again. 

Lester predicted that "television is going 

to get better. There's going to be color. But 

1 think everything is settling into place 

there's room for TV and for movies, too." 

Many of Lester's views were corroborated 

by Georges Arpin, assistant managing director 

of Compagnie Prance Film (distributors 

and exhibitors). In Montreal the 

company operates the St. Denis and Bijou 

theatres, while In Quebec City, Trols 

Rivieres, Hull, Sherbrooke and St. Hyacinthe 

the company also has a number of 

movie theatres. 

Arpin said, "We noticed a falling off after 

TV began but now the patrons are coming 

back. But the movie business is entirely 

different from what it was. In the old 

days, people went to a regular show, every 

week, on the same day at the same time. 

On a Tuesday, for example, two lady 

friends would go to the same theatre, be 

there at the opening, sit in the same seats 

and not even look before-hand at the program. 

They just walked into the theatre 

no matter what was showing. It was part 

of their lives." 

Today, said Arpin, customers are "shopping—not 

walking in with their eyes 

closed." They scrutinize story and star and 

reviews carefully before deciding on which 

show to see. 

"Television" said Arpin, "has forced the 

quality of pictures up." He considers the 

main market is the youngsters and said, 

"If I had a choice, I'd rather have a 'yeye' 

picture than 'Lawrence of Arabia.' " 

The other big change in the movie business 

has been the development of a market 

for the "art film." United Amusement 

Corp. runs two movie halls in the huge 

Place Ville Marie building complex. On St. 

Catherine street. Cinema Festival opened 

late in 1963. On Milton street, the Elysee 

has been showing foreign art films almost 

exclusively for a number of years. And 

still the art houses continue to proliferate. 

The same group of businessmen which operates 

the Elysee Theatre will operate a new 

movie house in the large new Place Victoria-Stock 

Exchange Tower Building. A 

few weeks ago a former regular commercial 

movie house, the Beaubien, reopened under 

the name of the Dauphin as an art film 

movie. 

LOCATION NO HANDICAP 

Lester said that he was "astonished" 

with the success of the two movies operated 

by his company in the Place Ville Marie 

building. "When I first saw them (the 

movies ) , was convinced we'd never do 

I 

any business. I thought they couldn't be in 

a worse location—in the basement. But 

we're very pleased." 

At the Cinema Festival, operated by the 

Michel Costom Enterprises people, the 

Japanese movie, "Woman of the Sands," 

has been attracting good patronage. After 

a period of some 25 consecutive weeks of 

showing, 50,000 people are estimated to 

have seen it. 

Other operators of "art film" movie 

houses also report good patronage in comparison 

with only three years ago when the 

best of art films attracted a very much 

lower number of 

fans. 

Canadian Film 'Drylanders' 

Receiving Wide Distribution 

MONTREAL — The National FUm 

Board's feature film "Drylanders" has 

gone into large-scale distribution in the 

United States in the first week of February, 

advises the NFB. 

The historical drama of early settlement 

in western Canada stars Frances Hyland 

and first was released to Canadian theatres 

18 months ago. It has since been shown 

in more than 500 Canadian locations. 

Several months ago, a British film company 

undertook distribution of the picture 

in theatres In the United Kingdom, Eire, 

Malta and British ships at sea. The first 

U.S. bookings were in Colorado. 

Women Honor Gene Kelly 

Edition 

HOLLYWOOD—Gene Kelly was honored 

Tuesday night '2) by the newly organized 

"Women For" in recognition of 

his leadership in community affairs. Kelly 

was cited at the group's first special 

event, "An Evening With Art Buchwald." 

The group, numbering 300 members, hopes 

to expand nationally. It is headed by Mrs. 

Stephen Longstreet and Mrs. David Marcus. 


L 

I 

. 

'.. 

. are 

. . . The 

. . . Eddie 

. . Jullen 

NFB Film Productions 

Highly Praised in U.S. 

MONTREAL Hit;h praise for tlu- National 

Film Board. Montreal, was given by 

Richard Griffith, curator of the filni libra 

i>- at New York's Museum of Modem 

Arl 

I Jnffith. who was in Montreal for some 

iii\

. . With 

. . The 

. . . Held 

. . . "Maytime" 

. . The 

. . 

. . 

y AN couy E R 

Quest artist at the January 30 concert of 

the Vancouver Symphony was violinist 

Lea Foli. son of veteran projectionist and 

Canadian Pictiu-e Pioneer past president 

Donn Foli. Lea, now domiciled in the east 

was long one of the west coast's top violinists 

in the recital field and is continuing 

his success in his new home . the 

completion of the final episode of the Littlest 

Hobo series at the Hollyburn studios, 

they will go dark until producer Art Jones 

lines up further production. 

United Artists' "Lilies of the Field," supported 

by Buena Vista's "Bear Country," 

has just completed a very profitable 2'2- 

week run in the sub-run Colonial, reports 

Harry Wolfe of UA . . . All Famous Players 

theatres reported top grosses for the 

last weekend. Bamey Regan, Famous 

booker, said that "Mary Poppins," in Its 

third week at the Strand, was at virtual 

capacity. "Yom- Cheatin' Heart," playing 

at the Orpheum, Vancouver; Lougheed 

Drive-In, Burnaby, and Columbia, New 

V/etlminister, was strong in the first two 

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and set a weekend record in the Columbia. 

Meanwhile, "The Americanization of 

Emily," which had tough sledding during 

the bad weather downtown, has caught fii-e 

in the Suburban Ridge. Manager Ron Mc- 

Kee infoi-med branch manager Dave Gilfillan 

of MGM that the picture, also in its 

third week, had the biggest Saturday and 

Sunday in the house since he took over. 

Nick Langston was in to beat the driuns 

for Columbia's "Lord Jim," which opens 

soon in the "Vancouver Odeon on a hardticket 

policy. This looks like another winner. 

"'With "Somid of Music" scheduled to 

follow "The Americanization of Emily" at 

the Famous Players' Ridge Theatre, Dave 

Gilfillan and Dawson Exley have suggested 

that the name of the theatre should be 

changed to "The Julie," Julie Andrews, 

that is. 

AI Principe, "Vancouver barber shop 

chain tycoon and restaurant operator, took 

a beatin/ on the Patterson-Chuvalo fight 

when the circuits went out at the "Vancouver 

Agrodome, where 2,000 had gathered 

tj see the fisticuffs, and in Victoria, where 

Ken Atlie of Odeon's advertising department 

is receiving praise for the special 

full-page combined ad Odeon ran in newspapers 

over the holidays. The layout 

covered six films in 13 houses, with the 

bottom of the page giving spread to the 

revival of "Lili in the Park" and opening of 

"That Man Prom Rio" at the Varsity . . . 

Heidi Alberl of UA says all the snow here 

reminds her of her native Switzerland and 

"it's wonderful" . 

A^N A 

ynion Carbide has acquired a 249-acre 

site at Arnprior, Ont., 30 miles from 

Ottawa, on which constmction is scheduled 

to start in the spring on a large 

plant in which 300 workers will be employed, 

according to an official announcement 

by A. C. Gumming, president of the 

company . closed-circuit presentation 

of the Patterson-Chuvalo heavyweight 

fight in New York drew an attendance of 

3,000 fans at the Ottawa Auditorium where 

the announced gate was $15,000. All told 

the bout was screened in 11 centers across 

Canada including the Telemeter Pay-TV 

system in the Toronto subm-b of Etobicoke. 

The largest crowd of 12,500 was at the 

Maple Leaf Gardens in Toronto, the home 

city of Chuvalo. 

For the first time in some years the 

teamed Elmdale and Somerset in Ottawa 

had a second-run featm-e in the playing 

of "The Americanization of Emily" after 

its engagement at the Capitol. Next on 

the list for the two Odeon units is "The 

Night Mâlker" for which its Canadian 

star Lloyd Bochner paid a visit here for 

a press conference and a TV appearance 

for a sixth week at leading 

theatres in Toronto and Hamilton, "Goldfinger" 

is setting a record for the Elgin in 

Ottawa where it is rounding out its second 

month. 

A theatre committee at Kingston, Ont., 

is making a second try to raise funds for 

the remodeling of the Grand, a former 

Famous Players unit, so that it can be reopened. 

The group found itself $80,000 

short of the objective when contractors' 

tenders were received for the project . 

The former executive director of the Canadian 

Film Institute in Ottawa for a long 

period until last year, Charles P. Topshee, 

52, died after returning from Basutoland, 

Africa, to which he had been sent as a 

Canadian government adviser. 

The National Museum of Canada conducted 

a free moniing show Saturday (6i 

for children 7 years and over. The program 

was topped by a Disney pictm-e 

"Mysteries of the Deep." At the city's Lakeside 

Gardens, "Thiid Man on the Moun- 

another 1,500 had paid. Sei-vioe was not resumed 

tain" was the feature of a free matinee 

till after the ninth roimd, by which for children Britannia Drive-In, 

time the boxoffice crew in both situations 

had a much tougher fight on their hands 

than either of the main eventers as the 

. 

an all-winter operation here, is managed 

by Jack Marion who managed in another 

sense to take his summer vacation in the 

customers demanded their money back. dead of winter, thus managing to escape 

Promoter Principe claimed to have some 

insiu-ance but said that he was "still hurt 

some below'-zero weather. Not a bad idea 

has made its re-appearancs 

.somewhat." Meanwhile, the Vancouver on the theatre front in Ontario as a 

sporting editors were demanding the return tribute to its leading lady the late Jeanette 

of the fights to the public domain, home 

TV and fight pictures in the theatre, where MacDonald. The picture has a special 

appeal for older patrons. 

the patron could be guaranteed a fair 

shake. 

The move to reopen the Grand in Kingston, 

closed for several years, received a 

setback when a community committee 

found that offers for the remodeling job 

was $80,000 higher than the available 

money. If the further amount cannot be 

raised, the theatre building will be torn 

down for a parking lot, it was stated . 

Manager Sam Hiles of the Odeon at 

Peterborough said his best gi-ossers for 

1964 were three features starring Elvis 

Presley. Howard Binns, manager of the 

Paramount there, said his best draw was 

"Tom Jones" which ran nearly four weeks 

while second and third were "Cleopatra" 

and "Charade." 

June AUyson to Start 

Filming Daytime TV'er 


HOLLYWOOD—June Allyson, recovering 

from an operation, is expected to be in 

front of the cameras by mid-Februai-y to 

start filming the pilot of her Feminine 

Touch television series for Four Star, The 

new TV series marks the first time a major 

film star will be featured in a daily 

dramatic daytime TV series. The show is 

scheduled to debut In September. Pilot 

script of the series completed by producer 

Stephen Lord has Miss Allyson as a clinical 

psychologist. 

"Lord Jim," the Columbia film by Richard 

Brooks, has been reserved by Macy's Theatre 

Club membership for seven reservedseat 

performances at Loew's State Theatre 

in New York City in May and June. The 

club numbers in hundreds of thousands of 

members. 

K-4 BOXOFFICE February 15, 1965

C&fUÊuc&^K. * CauYwuMt • C^nceuiitu, • ^tiuuilnaAi^cT 

M©©ii.H 

I 

FEBRUARY 15. 1965 

THiAmr 

Mid-America Theatres' namirtg of Us drive-ins after automobile models: Holiday, Thuitderbird, Falcon, Bel-Air, proyides a natural 

tiein for auto dealer-theatre promotion. The Holiday, newest of the theatres in St. Louis, is described on page 27. 

featuring 

ton

WE WONDER WHAT 

Sir 

Humphrey Davy 

would have thought of 

the new 

F U T U R A 

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In 1800, using charcoal electrodes, connected to a 

battery, he produced a brilliant flame by bringing 

the electrodes together and then separating them 

by a short gap. He had discovered the parent 

of today's carbon arc, the brilliancy of which 

has never been surpassed by another man-made 

light source. 

But just as the Wright brothers' first plane has 

been replaced by today's jets, so too have most 

previous projection arcs been outdated by Strong's 

Futura. It provides that extra measure of light for 

today's big drive-in and indoor screens—the greatest 

amount of light ever delivered per carbon dollar. 

The Futura costs less to buy and less to use with 

all 35mm and 70mm projectors, and any Strong 

dealer can prove it. 

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BOXOFFICE :: Feoruary 15, 1965

Ii M@P11.M 

FEBRUARY 

n n t 

I HIS IS the time oi year 

when drive-in theatre operators begin 

the task of putting their theatres into 

readiness for the new season. To aid 

in such planning, this issue of The 

Modern Theatre is devoted to presenting 

a volume of articles pertinent to the 

various phases of outdoor theatre 

operation. 

Adding to what may be called the 

routine, as concerns the internal and 

external facets, it will be noted that an 

increased attention is being paid to 

beautifying the properties and improving 

comfort features. This, apparently, 

is in keeping with the rising 

trend of similar activity in new fourwall 

construction. And it is carried into 

making improvements, not only in the 

physical theatre's attraction values but 

in accessibility to and efficiency of the 

concessions facility. 

In this connection, greater attention 

is in line for the merchandising of concessions 

items, incorporating contests 

and prize offerings. An interesting procedure 

thereon is set forth in this issue. 

Another article giving tips on concessions 

operation, including the handling 

of funds, while not exclusively 

pertinent to drive-ins, contains many 

useful and practical suggestions. 

And there is a special article that 

sets forth a "revolutionary" projection 

system, adaptable for both indoor and 

outdoor theatres, that will be of 

especial interest to those seeking 

to double their capacities without 

doubling their construction costs. 

i^ 

Emphasis Is on Beauty and Comfort 6 

Be Wise— Plan Now for the Coming Drive-ln Season 9 

More Tips From Walter Reade Sterling's Manager's Manual 12 

It's Time to Ready the Drive-ln Booth for Spring Reopening 

V/esiey Trout 22 

Locating Playgrounds Next to Concessions Factor in Success 

of Drive-Ins A4yro Stroud 27 

Two Sets of Twin Theatres Are Notable for Comfort 

and Screen Presentation 30 

NAC Eastern Regional Meeting May 3-4 31 

New Motion Picture Film Leoder Announced by SMPTE 32 

How Are You Fixed for Cash? Harold J. Ashe 33 

Xenon Light System for 16, 35, 70mm 34 

Drive-ln Readies for Spring Reopening 36 

A 'Revolutionary' Projection System 'Le Duet' 41 

Neat Packaging for Program Variety William F. Hallstead 44 

20-Year Dream Now Enchanting Reality 47 

^ 

DEPARTMENTS: 

Refreshment Service 9 

Projection and Sound 22 

ON THE COVER 

About People and Product 52 

New Equipment 

and Developments 49 

The Holiday Drive-ln at St. Louis, 1,200-car capacity and largest 

of the eight Missouri and Illinois drive-ins of the Mid-America 

Theatres circuit, represents a crystallization of the better points of 

drive-in building and operation as tested by the Jablonow brothers 

in construction of their circuit. 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial 

or general business correspondence should be addressed to Associated Publications, 825 Van 

Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative: 

D. M. Mersereou, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020.

Climb on the 

Dr Pepper Band Wagon! 

DISCOVER THE REASONS DR PEPPER FOUNTAIN SALES 

National sales of Dr Pepper and Diet Dr 

Pepper continue to increase every month 

year after year. More and more people 

are discovering Dr 

Pepper and learning 

that it's not a cola 

or a root beer— not 

a copy of another 

soft drink already 

HAVE SET RECORDS FOR THE 16th STRAIGHT YEAR! 

available. With Dr Pepper in your vending 

machines and snack bar dispensers, you can 

satisfy this increasing demand — can avoid 

losing sales. Replace those slow movers and 

climb on the band wagon with Dr Pepper 

and Diet Dr Pepper. Write to the Fountain- 

Vending Division, Dr Pepper Company, P. 0. 

Box 5086, Dallas, Texas 75222. 

Dr Pepper 

I 

Pepper 

Dr Pepper Company, Dallas, Texas 1965 

February 15, 1965

t^n overall view of the Southland 75. latest unit of Chakeres Theatres, Inc. Note generous width of parking places. 

EMPHASIS IS ON BEAUTY AND COMFORT 

The entrance to the new Southland 75 Drive-ln Theatre. Dayton. Ohio, presents Also noteworthy are the graceful wing walls of the screen tower The theatre 

this inviting vista Some of the trees and shrubs included in the $25,000 land- opened late last November and roadways and all blacktopping will be completed 

scaping work are seen, as well as the oval planter with an illuminated fountain. this spring. The theatre will operate the year around. 

I HE NEW Southland 75 Drive-In 

Theatre, located on Sprlngboro Pike adjacent 

to Interstate 75, five miles south of 

Dayton, Ohio, assuredly rates as one of 

the most beautiful in the country. Contributing 

to this beauty, was an investment 

in excess of $25,000 for landscaping 

which has made the theatre one of the 

area's scenic attractions. 

Over 150 Norway spruce, Austrian pine 

and Scotch pine trees were planted: also 

over 200 Juniper Ketteleri and many Moraine 

locust and Taxus Moraine. All these 

are highlighted by spring, summer, fall 

and winter-blooming varieties of flowers, 

shrubbery and trees. On entering the drivein, 

patrons pass a graceful, curved stone 

wall with a two-tiered, oval planter of 

stone which is enhanced by a multicolor. 

teardrop fountain spraying eight feet into 

the air. 

Four traffic lanes lead through two 

modern glass and stone boxoffices under 

canopy. The two boxoffices are served by 

an electronic car-counting system, connected 

to the ticket registers, and interior 

walls of the boxoffices are draped with 

blue-green and gold tapestry. 

The Southland 75 is the latest link in 

the growing drive-in division of Chakeres 

Theatres, Inc., Springfield, Ohio, of which 

M. H. Chakeres is vice-president and general 

manager. It was built at a cost of 

$650,000 on 30 acres of land, with construction 

supervision handled by Nick F. 

Condello of the circuit. The year-round 

theatre accommodates 1,400 cars, and is 

equipped with 800, 750-watt, electric incar 

heaters. 

The theatre featui-es the largest screen 

in the Dayton area; the all-steel screen 

tower measures 135x75 feet, with a viewing 

width of 56 feet. It is reportedly the first 

built in a factory, assembled horizontally 

at the site, and then hoisted into position. 

Three giant cranes were required to erect 

the screen which was designed to withstand 

winds up to 100 mph. Wing walls, 

100x30 feet, extrude on both sides of the 

screen. 

The handsome concessions and projection 

building is constructed of decorative 

block, and finished in dark blue, with gold 

doors, trim and highlighting. All exterior 

lighting is handled by a dimming system. 

The concessions area, designed to serve 

4,000 patrons with ease, is served by three 

complete cafeteria lanes, all with identical 

equipment. All hackstand equipment is 

i '#'^ ^'^c^'^?*t^ ^^SK!^ 


A composite view of the spacious and attractiye refreshment service area at tfie Souttiland 75. The wall behind the condiment stands and water fountain dell) ii 

finished in glazed mosaic tile in two shades of blue and white. At right, entrances to cafeteria lanes are marked by stone planters. 

.stainless steel. Attractive, dual-pui-pose 

planters made of stone-faced brick lead 

into each cafeteria lane. The ends of the 

planters are shelved for storage of carry 

trays in assorted sizes. 

CREDITS: 

Air Conditioning, Heating: Trane, Jayne 

Heating & Air Conditioning 

.Amplifiers: Altec 

Back Stand Equipment: Chakeres Ohio 

Food Fixture 

Car Counter System: Eprad Car-Chek 

Drink Coolers: Beverage-Aire 

Drinking Fountains: Frigidaire 

Electric Hand Dryers: Nu-Made 

Electric Refrigeration Units for Condiments: 

Bastian -Blessing 

Grills. Deep Fryers: Hotpoint 

Hot Food Cabinets, Popcorn Warmers: 

Star Vittle Vendors 

Ice Machine: Scotsman 

In-Car Heaters: Eprad Golden Hot Shot 

Lamphouses: Strong Futura II 

Landscaping : Siebenthaler Co. 

Lenses: Bausch & Lomb 

Plumbing Fixtures: Kohler 

Popcorn Machine: Cretors 

Projection. Sound: Simplex Transistor 

Rectifiers: Kni-Tron 

Screen Tower: Renfro Screen Co., 

Armco Steel-Loc 

Ticket Registers: General Ticket 

Multicolored brick forms the pillars supporting the canopy and 

The soffit of the canopy is studded with inset downlights. 

tical tile ceilings. The wall opposite the 

three cafeteria lanes is finished in threequarter-inch, 

glazed, mosaic tile in blue, 

dark blue and white. Other walls are monochrome 

glazed tile. Drinking fountains are 

wall-hung. 

Both men's and women's restrooms are 

extraordinarily attractive and spacious. 

The ladies' restroom is done completely 

in coral and aqua. Five built-in, round 

lavatories are topped by five wall mirrors 

with ultramodern coral and white plastic 

light fixtures. All plumbing fixtures in the 

ladies' restroom are colored. On the opposite 

wall are twin powder bars with individual 

oval mirrors and lighting fixtures. 

Each powder bar has two. modern aqua 

swivel stools. Floors are 6x6-inch quaiTy 

The cafeteria counters are faced with 

tile in speckle pattern with rose highlights. 

Formica, employing striped white panels 

The men's restroom is finished in green 

alternating with grained walnut panels. 

and yellow. Five green lavatories are builtin 

below mirrors, with fancy lighting fix- 

Condiment stands opposite the cafeteria, 

across a spacious lobby area, are faced 

tures separating the miiTors. Walls are 

with matching materials. The condiment 

yellow stack bond, floors are quarry tile in 

stands are equipped with self-contained 

speckle pattern with gi-een highlights. Automatic 

hand driers are used in the men's 

units to keep all items under refrigeration 

at all times. 

room. 

Terrazzo floors are used throughout the 

entire concessions area, along with acous- Continued on following page 

The projection room 

at the Southland 75 

is clean, light and 

bright, and is 

of more 

than adequate siie. 

The floor is terrazzo. 

Note the well-placed 

work lights 

above the 

projectors and over 

the rewind table. 

Large exhaust pipes 

provide ample arc 

lamp ventilation. 

The 

latest projection and 

sound 

equipment was 

supplied by National 

Theatre Supply 

through James Conn. 

BOXOFFICE :: Febmary 15, 1965

SOUTHLAND 75 DRIVE-IN THEATRE • Dayton. Ohio 

The gleaming ladies' restroom is shown in this composite picture. The built-in layatories, left, are opposite the tvfin ; 

powder bars are well-lighted. Color scheme is gold and aqua, and floor and walls are tiled for easy maintenance. 

der bars. Mirrors above the layatories and the 

The entire concessions area and restrooms 

featm-e stereophonic dinner music, for patron 

enjoyment, during all operating houi-s. 

The theatre is equipped for 70mm projection, 

and the .sound installation was 

made by James Ezell of RCA Service Co. 

National Theatre Supply was the principal 

supplier, for the booth, and also the incar 

heaters and traffic-counting system. 

Soft Drink Sales Set Record 

W. H. Glenn, president of Royal Crown 

Cola Co., predicted another record-breaking 

year in sales for the nation's soft drink 

industry in 1965, which, in 1964 were estimated 

to be $3,165,000,000. Anticipating 

greater employment opportunities in many 

fields and a continuing rise in family pur- 

Heating and air conditioning of the concessions 

and projection building Is handled 

by two heating and cooling units. 

Roadways and all blacktopping are to be chasing power, Glenn looks for no great 

completed this spring. The ramps provide change in the 1965 economic picture as 

"oversized" parking spaces. 

compared with last year-. He said that soft 

The new Chakeres Southland 75 received 

a great deal of publicity in area looked upon as household items—not 

drinks, because of price and usage, are now 

newspapers. 

luxuries. 

The men's restroom also features tiled floor and 

walls and built-in lavatories. The color scheme here 

is green and yellow. 

Readers' Service Bureau coupon, page 51. 

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ADDED INCOME OPPORTUNITIES FOR PROGRESSIVE EXH 

BE WISE-PLAN 

COMING DRIVE 

license is a double pass to the Skyway 

Drive-In Theatre and two gallons of gasoline 

from Smith's Service Station. 

"Stretch youi- legs and come over to the 

concessions stand where you will find piping 

hot, hot dogs; freshly popped popcorn, 

and a number of other taste-tempting 

treats." 

I HEATRE Confe

PLAN FOR COMING SEASON 

Continued from preceding page 

nouncement explaining the contest just 

prior to that time. 

The winners of this contest are the fii'st 

five patrons ordering the item chosen as 

the Magic Word. The winners obtain these 

items free of charge. 

Suggested 

Opening Announcement: 

Script 

"Hello again, folks. I hope you are enjoying 

our program of recorded music. 

There is still ample time to visit our modern 

refreshment stand located in the center 

of the grounds directly behind the projection 

booth. 

"As an added feature, each night we 

select a magic word which is one of the 

taste-tempting treats sold at the concessions 

stand. For the next ten minutes if 

you use the magic word while at the concessions 

stand, the treat will be on us, 

so let's all stretch our legs and meet our 

friends and neighbors at the concessions 

stand." 

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FOR FULL INFORMATION TEL. 414-774-8467 

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DISTRIBUTORS 

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CHROME 

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MACHINES 

Use your public address system often to 

lote 

your attractions and your concessions. 

KNOW THE STARS CONTEST 

This contest wUl not only bring people 

to the concessions stand, but it also keeps 

patrons movie-minded. 

No doubt, a number of yom- patrons have 

a keen interest in the movie industry and 

the stars, and this contest is based on the 

fact that a number of stars, although married, 

use theii' single names; e.g., Sandra 

Dee's married name is Mrs. Bobby Darin. 

Select a well-known star and announce 

the married name and request your patrons 

to identify the star. If possible, select 

a star from a coming attraction so 

that a plug for the pictui-e can be worked 

into your script. 

Containers for submitting answers should 

be placed in the concessions area along 

with a supply of pencils and paper. 

Sometime between the time the show 

starts and inteiTnission, have someone 

di-aw the answer from the container. The 

fii-st correct answer drawn will be the 

winner and the name of the winner should 

be announced at the start of the intermission. 

Suggested Script 


"Good evening, ladies and gentlemen. 

Welcome to the Skyway Drive-In Theatre, 

Hamilton's favorite showplace. If the 

youngsters are with you, make sure they 

visit om- modern playground located just 

under the screen tower. Ladies' and men's 

restrooms are located each side of the concessions 

stand dii-ectly behind the projection 

booth in the center of the grounds. 

"For your enjoyment, from now until 

showtime, you will be entertained by the 

latest recorded music. As an added attraction, 

tonight we are conducti:ig a contest 

called How Well Do You Know the Stars? 

You have all seen and enjoyed such stars 

as Doris Day, Joanne Wodward and Elizabeth 

Taylor, but do you know their married 

names? To test yom- knowledge, we 

have selected the married name of a wellknown 

star. She co-starred with Rex Harrison 

in 'My Fair Lady' which can be seen 

at this theatre starting this Friday. Place 

your answers in the container provided at 

the concessions stand. The first correct 

entry drawn will be the winner and the 

name of tonight's winner will be announced 

before the end of the fii-st show. 

"The winner of tonight's Know the Stars 

contest will receive (state prize), so drop 

over to the concessions stand located in 

the center of the grounds and submit yomanswers. 

At the same time, you will be 

able to visit with your friends and neighbors." 

Have your attendants suggest additional 

chases to your concessions patrons. 

SCRAMBLED WORD CONTEST 

Any word can be used for this contest; 

e.g., name of drive-in, name of featui-e, 

manager's name or town or city, day of 

the week, etc. 

When a name has been selected, scramble 

the letters and place them on a sign reading 

"Tonight's Scrambled Word Is": The 

sign should be placed in a prominent location 

in the backbar of yom- concessions 

stand. Scratch pads and pencils should 

be provided in the concessions booth, 

along with a container in which the patrons 

can submit their guesses. Name of 

winner should be announced at the start 

of the intermission. First correct answer 

drawn will be the winner. 

Suggested Script 


"Good evening, ladies and gentlemen. 

There is still ample time to visit our clean, 

modern refreshment stand, located in the 

center of the gi-ounds, directly behind the 

projection booth, where there are trained 

coui-teous attendants to serve you. Enjoy 

delicious hot dogs, ice cream, ice cold 

di-inks, hot, freshly popped popcorn, and 

other palate-tempting items. 

"As an added feature, we have a new 

contest for you tonight, called the 'Scrambled 

Word Contest,' which everyone can 

play. Your theatre manager has selected 

a word and the letters have been scrambled 

and posted in the concessions stand. When 

you visit the stand try your luck in unscrambling 

this word." 

i 

Clues as to the type 

of word selected should be given here, 

e.g., it's a well-known, male star.) 

"The winner of tonight's scrambled 

word contest will receive 'state prize). 

"The coiTect answer and the name of 

the winner will be armomiced at the beginning 

of the intermission." 

Do your attendants suggest a large-size drink 

to patrons making purchases? 

PRIZES 

Prizes for the various contests need not 

be expensive as long as they are useful. A 

large number of prizes can be obtained by 

contacting local suppliers and other merchants. 

For example: 

Soft Drinks. Local branches of soft 

drink companies, as well as franchise bottlers, 

are usually quite willing to tie in 

with this type of promotion. 

Cooked Meats. Your supplier of wieners 

in most cases sells a variety of cooked 

meats, such as hams, which would be 

very acceptable to the average family. We 

would suggest that you discuss your plans 

with the representative of the packing 

company now serving you and see if they 

are willing to cooperate. 

Car Services. Gasoline, grease jobs, car 

washes, etc. We suggest that you contact 

service stations in the vicinity of the 

drive-in to see if they are willing to tie in 

with om- promotions. 

Theatre Passes. Passes to your drive-in 

theatre are always a welcome gift. 

In addition to the above, merchandise 

sold in the concessions can be used from 

time to time as prizes. 

The above are suggested ways and means 

of obtaining suitable prizes at very little 

cost, and we are quite sui-e that each of 

you with a little thought and ingenuity 

can promote all kinds of suitable gifts. 

Always hove your popcorn machine working 

during intermission ... It will help you sell 

more popcorn. 


¥»u're in the Pepsi generation! 

The modern drink for loday's generalion is Pepsi-Cola. ..holh 

Diet and regular. Be sure you have both for your euslonuTS. 

COXOFFICE :: February 15. 1965

I 

A PERFECT GIVEAWAY! 

Here's the perfect promotion for Grand 

openings, Anniversary celebrations or just to 

say "Thank You!' Dewy fresh vanda orchids 

or the popular everlasting woodrose will make 

your next promotion a real success. Write or 

wire for brochures. 

More Tips From Walter Reade 

Sterling's 

Manager's Manual 

Concessions Operations, Handling of Funds, Included 

All ftoivers shown approximately V2 size. 

-^9o;ê;ôf 

wan 

670 S. LAFAYETTE PARK PLACE 

LOS ANGELES 57. CALIFORNIA 

The Biggest 

Profit-Maker I 

In Your Concessions Line* 

^. SNOW 

Jlk CONES 

8 1/2 Cents Profit 

On Every 10-Cent 

Unit Sold 

The Year-Around Confection 

ForlndoorandDrive-lnTheatres 

Echols improved Ice shaver will handle 

your peak crowds. A single shaving operation 

makes enough snow to fill case and 

serve over 400 snow cones. Polished aluminum, 

stainless steel blades, fluorescent 

H,EREwiTH IS a continuation and 

conclusion of the manual which Walter 

Reade-SterlinK has prepared for its theatre 

managers. While specifically geared to a 

circuit operation, independent exhibitors 

will find many helpful suggestions and 

ideas which can be adapted to their own 

situations. (The first installment was published 

in the December 7, 1964 issue of The 

Modern Theatre Section.) 

CONCESSIONS 

The concessions are leased by R. S. 

Concession and Vending Co., Inc., a wholly 

owned subsidiary of Walter Reade- 

Sterling, Inc. and operated by the Theatre 

Department. The theatre manager is responsible 

for the concessions operation in 

his own theatre. Any suggestion or problem 

should be referred to Theatre Department 

at the Mayfair House. 

Procedure: Merchandise is to be ordered 

on designated days by calling Mayfair 

House between 9:00 A.M. and 4:30 P.M. 

and asking for the Concessions Order Department. 

Deliveries will be made in accordance 

with schedules that will be set up. These 

schedules and ordering days will be 

changed seasonally. Notice will be given to 

all concessions of such changes. 

It is the manager's responsibility to see 

that his concessions is kept clean, well 

stocked; merchandise properly displayed. 

The personnel are to be clean, neat and 

courteous. 

A commission is paid by R. S. Concession 

& Vending Co to all managers and 

Commissions are paid quarterly. Overages 

are not earned forward from one 

quarter to the next. However, shortages 

are carried forward. Therefore it is imperative 

that the manager and only the 

manager take accurate inventories. If 

merchandise is not received wfiich is included 

on an invoice, the Theatre Department 

should be notified immediately. The 

manager should take an active interest in 

the operation of the concessions. 

Inventories are to be taken with the 

close of business every other Sunday. There 

are exceptions to this at the end of a 

quarter when a special inventory may be 

asked for. The completed inventory must 

be mailed to Mayfair House to reach there 

no later than the Thursday following in 

ventory day. 

The concessions is to operate with a 

stipulated "Bank," all cash received over 

the amount of the "Bank" is to be de^ 

posited daily. Drink, candy and cigaret 

machine monies should be deposited at 

least three times a week and one of these 

days must be a Sunday. A separate record 

is to be made of the drink, candy and 

cigaret machine sales. 

ADVERTISING 

Except in our Manhattan theatres, the 

responsibility of advertising pictures, and 

promoting and exploiting them, rests with 

the manager. 

1. Know what the budget is for advertising 

each film, so an intelligent, imaginative 

campaign can be organized. 

*?. Know the rates of your newspapers, 

and radio stations: what their deadlines 

are; and what their mechanical requirements 

are. 

PLAN AHEAD ON ADS 

3. Plan ads in advance, particularly in 

multi-theatre situations where two or 

more theatres must be grouped into a 

single ad. More often than not sloppy or 

slapped-together ads are the results of 

leaving the job until the last minute, and 

not ordering mats far enough in advance 

concessions managers. This amount is split 

between the theatre and concessions manager. 

to properly think out and lay out the ads. 

The above commissions are paid on 

4. Get to know the newspaper editor, 

the gross sales of the concessions. Shortages 

the advertising director, and the composing 

at retail value are deducted from the room foreman. Take them to lunch 

commission due. 

occasionally. 

5. Prepare your Ad Commitment Week- 

PAYMENT OF COMMISSIONS 

ly report regularly to assure that you are 

within your budget: and your Ad Breakdown 

Schedule to assure that not only 

were your estimates on the nose, but that 

you forward bills for payment within the 

week they were received. 

6. Get to know not only neighboring 

merchants, but the leading merchants in 

your town, so you can more easily approach 

them for promotional help. Be 

active in the local merchants or chamber 

Conjif on page 74 

Get In Now On This Bigtime Moneymaker 

See Your Local Dealer or Write 

S. T. ECHOLS. Inc. 

Box 612 Bismarck, Mo. 

r/ie EG%t IN Carry Out Trays 6- Popcorn Boxes! 

TRAYS $1795 pg, ^ BOXES small $990 per M 

Holds all cup sizes! Pacl(s 4 ilrini(s or Medium .12.50 IVI — 

Large.. 19.80 M 

popcorns, up to 4 "doiis"! 5x10x3". I Frt. prepaid on $75, witliin 200 mi. 

^Theatre Candy Co. Inc. pwsb'i'^Brw! pa. î^ 


another 

to stimulate YOUR sales 

BUTTERCUP 

samplers 

FIRST! 

NEW! . . . real authentic 

replica of the famous 

BUTTERCUP containers. 

Designed in a 5 oz. sample 

size ... for use in providing 

YOUR customers with a 

Use them periodically to 

/ / stimulate your BUTTERCUP 

BUTTERCUP Samplers... 

tempting taste thrill! 

sales profits. 

newest members in the family 

of profit producing BUTTERCUP 

sales accessories. 

*( 

>

. 

— 

THE MANAGER'S MANUAL have about holding over or cutting short a 

specific booking. 

of commerce organizations to better facilitate 

this cooperation. 

7. No manager will make a contribution, 

in behalf of his theatre, to any organization 

or charity. All such requests 

must be forwarded to the Walter Reade 

Foundation at the Mayfair House executive 

offices with the manager's recommendation 

for approval or disapproval. 

8. No manager will advertise his theatre 

or company in a journal or booklet 

for a local party, affair, charity, etc., without 

the expressed prior approval of the 

Theatre Department at the Mayfair House. 

Such advertising in one journal lays the 

theatre open to similar advertising in all 

other program books of this type. 

It is the policy of Walter Reade-Sterling 

that its theatres be the hub of community 

activity, and that its managers be active 

in local affah-s. Managers are encouraged 

to be "joiners." and the Theatre Department 

will normally authorize payment by 

the company of manager's annual dues to 

such organizations. Such memberships encourage 

community and public relations for 

the company, for the theatre, and for the 

manager. 

BOOKINGS 

The recommendations of a manager on 

his bookings, both because he knows his 

community and is right on the scene, are 

most helpful and most desired by your 

company's theatre and booking departments. 

When figures are phoned in 

nightly, the manager should pass on at 

that time any recommendation he might 

Continued from page 12 If the manager has an idea for a special 

type show (i.e.—foreign language, 

SPECIAL DESIGN 

BOXES FOR CHICKEN, 

BURGER & BARBECUE 

special revival of interest to a sizeable local 

group, preference for one film over another 

because of prior performance in his 

town, etc.) this recommendation should be 

made by mail, or during a phone call with 

the Theatre Department at the Mayfair 

House. 

BOXOFFICE STATEMENTS 

1. Boxoffice statements, made out daily 

in triplicate. First and second copy must 

be sent to the theatre office, at the Mayfair 

House in Oakhurst: third copy to be 

kept for theatre. files. 

2. Weekly breakdown Every Tuesday 

night a breakdown of your boxoffice 

statement must be called in to the Mayfair 

Theatre, Asbury Park. This breakdown 

must include admissions, federal tax, 

passes, candy receipts, scrip, gross, and any 

other items listed and deposited on the 

summary column at the right hand side of 

the boxoffice statement. 

3. Passes—All passes should be issued 

for 07ie person and dated for a period of 

time but never more than two weeks in advance. 

Passes must be cancelled at the 

boxoffice and a pass ticket must be issued 

to the patron for all passes. All passes 

must be attached to the boxoffice statement 

and sent to the office with the daily 

pass list form. Your cashier should attach 

the coupon from all season pass books to 

this pass list. In the case of the card 

passes, the cashier should record the number 

of the card on the pass list form. A 

pass ticket should be issued for all passes. 

should be honored only at the 

THROW.AWAY 

FOOD SERVICE 

CARTONS 

FREE! COLORFUL SIGNS IN EACH CASE 

DelighHul HOT DAWG 

and the BIG FOOT 

LONG DAWG, TOO! 

APPETITE APPEAL 

Looks Better, Tastes Better 

CLEVER DESIGN 

SELLS MORE WIENERS 

SEND FOR SAMPLES t PRICES 

BANG PRINTING, BRAINERD, MINN. 

times indicated and for the dates that are 

on the face of individual passes. 

4. Refunds—When a refund is made 

stubs must be enclosed in a refund envelope, 

and attached to the boxoffice statement. 

The refund envelope must be signed 

by the patron and approved by the man 

ager with an explanation of the reason for 

the refund. Refunds should be issued only 

when other methods of satisfying the patrons 

have been offered and rejected. 

5. Signing—The names of the cashier 

and doorman on duty must be entered on 

the boxoffice statement in the place pro 

vided for them. The theatre manager and 

the cashier must sign the statement. 

TICKETS 

1. Tickets are the same as cash and 

must be stored in a locked cabinet, to 

which only the manager and one other person 

(assistant or chief of staff, but not the 

doorman or cashier" have access. 

2. Ordering tickets is the manager's 

responsibility. Orders must go to the Mayfair 

House Executive Offices, and can be 

only for the manager's own theatre. Allow 

at least two weeks for delivery. 

Acknowledge receipt of tickets by signing 

a copy of the order and promptly mail or 

send that copy to the Mayfair House. 

3. A MONTHLY ticket INVENTORY mUSt 

be taken on the first day of every month, 

before the boxoffice opens. Fill out the inventory 

form in duplicate and mail or 

send the original promptly to the Mayfair 

House. Retain the duplicate for your theatre 

records. 

4. Stub rod control. Stub rod control 

tags must be filled out by the cashier and 

doorman, and a .signed tag placed on tiie 

stub rod when the cashier and doorman go 

on duty; every time they are relieved: 

when they return from relief; and when 

they go off duty. The same of course applies 

to their relief—a stub rod tag must 

be used by every change in cashier and 

doorman personnel. 

5. Stubs. Ticket stubs, tied together in 

the order they are on the stub rod control, 

must be returned once a week (every seven 

days) to the Mayfair Hou.se. 

SAFES 

1. Every theatre is provided with a safe, 

and many theatres, particularly drive-ins, 

have small truck safes in the boxoffice. All 

sums must be kept in the safe, and no 

receipts are to be kept overnight in any 

theatre safe; deposits must be made daily 

near closing time (if the Theatre Department 

so orders, several cash drops to the 

bank may be required by larger theatres) 

2. If money that is not in the safe is 

stolen, it will be the manager's responsibility. 

For the manager's protection he 

must use the safe. 

3. The combination of safes must be 

changed every time someone having access 

to the combination leaves the theatre's 

employ. Whenever the combination is 

changed the new combination must be sent 

in a sealed envelope to the treasurer at the 

Home Office. 

DEPOSIT SLIPS 

Deposit slips should be made out in 

triplicate. The original and second copy Is 

kept by the bank. The third copy is returned 

to the theatre, and should be attached 

to the boxoffice statement. 


I 

Ill 

for more drive-Mris 

To Vittle Vendor quick service... 

fOR YOUR DRIVE-IN^ 

PETTY CASH 

1. Petty cash vouchers are provided 

primarily for those small purchases for 

which a bill or invoice is not obtainable. 

In some theatres the Theatre Department 

will authorize the manager to make certain 

small purchases up to a fixed dollar maximum 

through petty cash. 

2. A THEATRE INCIDENTAL EXPENSE STATE- 

MENT must be prepared weekly in four 

Continued on iollowing page 

;âgyg: 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

THE /Vftr PATENTED 

SPBSQS&HiP 

THOUSANDS OF 

D ELIGHTED USERS 

OHVt i2iS AT WUR 

TMBATRE SUPPVf Of 

POPCORN SUPPIYDFAIIR 

k^^^îdJMIil 

PARTY BAHER 

for making 

HOT DOG 

STICK 

SHIPPED FRESH FROM 

ST. LOUIS, MO., AND 

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Write for Details . . . 

PARTY BATTER CO. 

8749 Arlene Tcrroce 

Hollywood 46, Colif. 

MORE SALES-MORE PROFITS 

PER INTERMISSIONwith 

VITTLE VENDOR 

self-service equipment 

At intermission, time is money! 

The more people you can 

move througli refreshment lines, 

the more your profit . . . 

With VITTLE VENDOR 

self-service hot-food dispensing 

lines you can give your 

customers a greater variety, 

instant food service AND 

BY SERVING MORE, make those 

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free-standing units 

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and price list, and the 

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Food Service Equipment. 

No obligation, of course. 

ADD Cooling and Coffee-Making Units 

:"^ 

CASH DRAWER """/ir 

5 coin tills, 5 currency conipartments. 

Warning bell and disc tumbler lock. 

Made of Indiana hardwoods. Smooth 

lacquer interior. Natural lacquer 

or office gray exterior (specify). 

Size 18'4"W)< 143i"L X 4V'2" High. 

ORDER OR WRITE 

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P.O. Box 236B SMknUI*. In 

^\i"- Cash Drawers 

years.

SNOKONES 

— 

.w/ith 

COTTON 

CARAMEL 

| 

THE MANAGERS MANUAL 

Continued from preceding 

page 

copies, with the first three copies going to 

the Mayfair House Executive Offices, and 

the fourth remaining in the theatre. It is 

mandatory that the manager make this 

reconciliation personally once every week, 

and that this incidental sheet be forwarded 

with the payroll to the Mayfair House to 

arrive each Monday. 

3. This statement requires that the 

manager personally count his cash, list it 

on the statement, and attach to the statement 

all bills or receipts to support all 

purchases made during the week. The total 

amount of remaining petty cash, plus the 

total of invoices paid, must equal the total 

amount of the petty cash fund. 

4. Any overages or shortages must be 

explained in the space provided for on the 

statement. No funds are to be loaned to 

anyone for any purpose, nor can they be 

used to cash checks, other than company 

checks. 

5. The amount expended to pay for 

small pm-chases will then be reimbursed to 

the manager to bring the petty cash fund 

back to its authorized total. 

WEEK END CHANGE FUNDS 

Weekend change funds are provided in 

accordance with the needs of the theatre. 

A petty cash voucher for the amount of the 

SNACK 

VOLUME/PROFITS 

are greater-per sq. ft.. ..with Gold Medal Snack Equipment 

| 

POPCORN CANDY CORN 

| 

I 

Everyone loves snacks and good snacks build traffic! You can earn up to 90% 

POPCORN 

profit on every sale. . 

STILL THE #1 PROFIT MAKER! 

America's favorite snacl( produces the greatest profit 

them all—over 8c profit 

New Astro-Pop gives you 

Gold Medal's compact, profit-making equipment. 

for every 10c sale. 

• Best exterior/interior appearance 

• Greater popping capacity 

• More reliable performance 

• Lowest price 

• Up to $51.75 sales per hour 

Can be used as a 

separate unit or as part of a Snack Bar 

Modular 

SNACK BAR 

Unites 

Gold Medal Modular Snack Bar Units give greater profits 

— in minimum space. Choice of 14 separate, but completely 

interchangeable units provide a 

continuous counter 

change fund must be made out and submitted 

with the weekly petty cash incidental 

sheet. On Sunday night the change 

fund must be re-deposited. Be sui-e to 

indicate this deposit on the boxoffice summai-y 

sheet, and deposit slips. 

PAYROLL 

1. Payrolls must be made out in triplicate; 

the original and one copy being 

forwai-ded to the Mayfair House (Attn: 

Payroll Department) office and the third 

I 

copy retained at the theatre. The payroll 

week begins on Saturday and ends on Friday 

night. This payroll must reach the 

Mayfair House no later than Monday so 

that it may be processed and returned to 

the theatre for payment the following 

Thursday. The manager must approve and 

sign the payroll. 

2. A PROGRAM TIME SCHEDULE mUSt be 

attached to the payroll for the corresponding 

days of this payroll. The pink copy of 

the employes daily time sheet, properly 

made out, must also be attached to the 

payroll. Explanation of overtime must be 

listed at the bottom of the payroll forms. 

Explanation of all increases must be listed 

at the bottom of the payroll forms and approved 

by the city manager. 

3. Employment cards must be filled out 

completely and signed by both the employe 

and manager. 

4. All employes must sign a bonding 

form. 

5. Insurance cards are to be filled out 

completely and marked distinctly if insurance 

is or is not desired. If insurance is 

desired, the lines for beneficiary, dependents, 

etc., must be completed. All insurance 

cards must be signed where indicated. 

6. Proof of age card must be filled out. 

Because infractions of labor laws, particularly 

as applying to minors, can result 

in severe fines, proof of age must be obtained 

from any potential employe if there 

is any possible doubt that he or she is less 

than 18, and the employe shall not be put 

to work no matter how severe the 

emergency, until proof of age can be determined, 

so that we can be assured the 

employe is old enough to work, and the 

work he is doing if he is 18 or younger. 

is not in violation of any Ijboi laws. // the 

employe is a minor, his working papers 

must be obtained before he starts to work, 

and then must be attached to the employment 

card which is forwarded to Mayfair 

House. 

with ; built-in look, to fit your specific desire and requirement. 

Buy part now and add later. 

This unit (popcorn, Sno-Kones, cotton candy) will 

.$225 sales per hour, or—$178 profit! 

produce 

$895 

If you are not in tha snack business 

profitably, it will pay you to 

send today for full 

details and 

the complete Gold Medal Catalog. 

See us at the Texas drive in 

theatre convention Dallas, 

booths 10 and 11 

At the SHOW-A-RAMA, Kansas 

City, Booths No. 37 and 38 

GOLD MEDAL PRODUCTS CO. 

naaa freeman ave. • cirdciiMiMATi, ohiq asaia 

NEW 1965 

SODAMAKER 

SPECIAL 

Especially Designed 

For Drive-Ins & 

Where Space Is 

Umitod! 

Completely 

Self-contolned 

AMERICA'S LOWEST COST 

QUALrrV DRINK SERVER 

3 or 4 DRINKSf Foster, Easier Service 

Write for complete tpeeiflcoNi 

St. Uuls, Mo. 63115 

The MODERN THEATHE SECTION

. . open 

7. Separation notices on all employes 

aust be sent in immediately to the Mayair 

House with date and reason for 

eavlng. 

8. No one can be hired without a social 

iecurity number. 

9. When the employe Is on an hourly 

•ate, he must be so entered on the payroll, 

id the hourly rate shown on the payroll, 

10. Always use the employe's full name 

(first as well as last, or initials when 

i 

altering him on the payroll. 

11. Do not include any employe on the 

payroll if his complete records are not 

ivailable (employment card, bonding form, 

proof of age, with working papers if 

called 

for). 

12. Every employe must sign the payroll 

when he is paid. The signed payroll must 

be returned to the Mayfair House within 

two weeks of the pay date. 

13. Any wages unclaimed after two 

weeks from pay date must be redeposlted 

and the deposit noted with proper exr 

planation on the deposit slip. 

14. A notation must be made at the bottom 

of a payroll when an employe is transferred 

from or to another theatre, or is 

rehired. 

15. Total the payroll in pencil at the 

bottom of the payi-oll. Do not use ink or 

icarbon for this totaling. 

TIME SHEETS 

Time sheets must be maintained for 

every hourly employe (concessions as well 

as theatre) except projectionists. The 

form, on which all employes are listed, is 

in duplicate, with a white original and a 

pink second sheet. 

This form must be marked by the employe 

himself, when he first reports for 

work, and when he leaves. And the employe 

must personally sign the form at 

the end of the week. 

The white original is retained at the 

theatre: the pink second copy Is to be 

attached to the payroll which is sent to the 

Mayfair House in Oakhurst. 

Maintenance of the time record is required 

by law. 

BILLS 

1. It is the policy of your company that 

every theatre forward all bills it receives 

to the Mayfair House within the week that 

the bill is received, or the desired adjustment 

In that bill Is obtained. Managers 

who allow bills to accumulate are subject 

to immediate summary dismissal. 

2. The manager must initial all bills, 

Indicating he has checked and approved 

the bill, and that the material ordered has 

been received. 

3. If a manager receives a bill for 

material which he received, but did not 

order himself, he must note on the bill that 

delivery was received, and should .send the 

bill to the Theatre Department at the 

Mayfair Hou.se with a notation that he did 

not place the ordci-. Incidents of this type 

might be for booth equipment, chairs, etc. 

which were ordered by the Theatre Department 

and the vendor .sends the bill to 

the theatre in error. 

ADVERTISING REPORTS 

1. T^vo weekly reports are required of 

every theatre to cover all advertising, promotion 

and exploitation. One report, "Advertising 

Commitments" covers any expenses 

incurred for any type of advertising 

promotion or exploitation during the 

week. The other report. "Advertising 

Breakdown" is to foiward actual bills received 

for advertising, promotion or exploitation. 

Both reports must be sent to 

the Theatre Department at the Mayfair 

House. 

Advertising Commitments: On this report 

the manager must Indicate the 

amount of money he will spend, approximated 

as accurately as possible, during 

that week for newspaper, radio and tele- 

Continued on following 

page 

PIT-COOKED BARBECUE 

. . . MAY COST A LITTLE MORE BUT IT'S 

WORTH A LOT MORE! 

Seif 

You'll sell Castleberry's much faster than imita- 

. . over glowing hickory 

tion brands because your customers prefer it. 

They like the genuine Barbecue quality . . . the 

genuine Barbecue flavor that comes only from 

choice beef and pork . pit barbecued 

for long, lazy hours . 

embers. And you'll li-ke those big profit dollars 

that keep rolling in over and over again. 

. . . just 

So for a genuine Barbecue bonanza 

serve Castleberry's. Contact your distributor or 

write: Castleberry's Food Co., Augusta, Ga. 

CASTLEBERRY'S PIT-COOKED BARBECUE 

SELECTED EXCLUSIVELY BY 

N. Y. WORLD'S FAIR, 

INTERNATIONAL PLAZA 

FULL COLOR FILM TRAILERS AND OTHER ATTRACTIVE, SALES STIMULATING MATERIALS FURNISHED FREE \^r 

February 15, 1965

: 

is of the utmost importance. Prompt 

: 

THE MANAGERS MANUAL 


vision space or time, for National Screen 

trailers and accessories, for art work, for 

printing of heralds, throwaways, etc., for 

posting, airplanes, store tie-ins, etc. 

Advertising Breakdown: This report is 

to itemize all advertising, promotion and 

exploitation bills received during the week. 

Bills must be approved as indicated in the 

section on "Bills" above, and must be attached 

to the breakdown sheet. 

types of accidents or claims which might 

arise 

Note: All matters pertaining to accidents, 

unless otherwise indicated below, 

should be sent directly to the Insurance 

Department, Walter Reade-Sterling, Inc., 

Mayfair House, Deal Road, Oakhurst, N.J. 

It is most important that all managers 

realize the speed in reporting accidents 

claims and filling out the necessary /orms |f; 

all 

types of food 

service operations 

'specially 

drive-ins 

prefer GLENCO 

refrigeration.... 

White tablecloth restaurant, drive-in, cafeteria, 

school, hospital, institution, bakery, wherever 

proper refrigeration of foods or other materials 

IS important, there you'll find Glenco refrigerators 

giving excellent service day after day. 

Only Glenco offers all these premium features; 

• Versatile interchangeable interiors. 

• 100% "foamed-in-place" polyurethane Insulated 

doors, 

• Wide range of sizes and selection of finishes. 

• Adjustable 6" s/s legs standard, 

• New sure seal gasket that is removable for 

cleaning. 

2. It is to be emphasized that the 

"Commitments" form is to tell the Theatre 

Department what the manager believes 

he will spend during the calendar 

week: the "Breakdown" report is for the 

forwarding of actual bills. The Theatre 

Department will check to make sure the 

"Commitments" actually prove out against 

the eventual "Breakdown" bills, so it behooves 

the manager to make his "Commitments" 

estimate as carefully and as accurately 

as possible. 

HANDLING OF ACCIDENTS 

Procedures for the proper notification 

of employe or patron Injuries, and all other 

notification can avoid lawsuits, expedite 

settlements, and benefit the injured, particularly 

if he is an employe. 

1. Workmen's Compensation: If an employe 

is injured, Workmen's Compensation 

forms must be filed, an original and three 

copies, and signed by the Manager. These 

forms have to be properly filled in and submitted 

to the insurance office as quickly 

as possible, due to the fact that the state 

must receive a copy within ten days of the 

initial occurrence of the accident. 

If the theatre has been provided with a 

listing of physicians, to be called in the 

event of an accident by an employe, use 

only the physicians indicated. In the event 

of an emergency, obtain the first available 

physician or the use of a hospital; 

PENSION FUND 

A retirement plan has been set up for otherwise, utilize the physician of your 

managers only and certain home office choice. 

employes. The manager is eligible for 

When submitting forms to the insurance 

participation in the retirement plan after 

office, and it is known that there will be 

he has been with the company for three no loss of time, please so indicate; otherwise, 

on the seventh day after the acci- 

years. For further information consult 

with the Mayfair House Theatre Departmentdent, 

please notify the Insurance Office as 

to whether or not the employe has returned 

to work and if not, approximately 

how long the employe will be out due to the 

accident reported. 

2. Liability; In the event a patron re- 

For More Information About Equipment or Products Mentioned Editorially or in Advertising in This Issue 

of BOXOFFICE-MODERN THEATRE, Use the Readers' Seryiee Bureau Coupon on Page SI. 

GLENCO 

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JANNEY AND ANN STRECTS, 

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OlfeEER ENTERPRISES 


ports an accident at any of our locations, 

report the claim by completing an original 

and three copies of each of the yellow, pink 

and blue forms, or a total of 12 forms. 

Forward three sets of these forms to our 

insurance office and retain one set for the 

theatre's files. 

The quick reporting of claims will eliminate 

many of the claims, and in the overall 

picture reduce the amoimt required to 

settle many of these incidents. Under no 

circumstances tell the patrons who 

originally report these claims that our 

company will replace personal property 

damaged or destroyed: say only that you 

will report it to your home office, and they 

will be in contact with them. 

3. All other claims: (Except Automobile) 

A form entitled Insurance Claim 

Report is to be used in reporting any other 

type of loss which might occur at the theatre. 

Complete tills entire form describing 

fully that which has happened, and this 

will obviate follow-up interoffice communications 

requesting missing information. 

Be absolutely certain that any 

burglary, robbery or theft is inomediately 

reported to the police department sei-ving 

your community. Further, if monies are 

involved, telephone our insurance office 

immediately. 

Wherever repairs are required, it is 

essential that the insurance office receive 

bills, invoices or estimates from the theatre. 

Do not hold up the report for these bills, 

etc., but forward them as soon as possible. 

Do not arrange for repairs before an adjuster 

has inspected the damage. If immediate 

repairs are required, call the insurance 

office and an adjuster will meet 

the contractor on the site. 

4. Automobile: In the event of an 

automobile accident, while driving a company 

vehicle, report the entire incident 

on the automobile forms which you have 

on file, within three days. The state must 

be advised within five days of the accident; 

all forms are to be sent to the insurance 

office immediately for for\varding to 

insurance company and to the state. 

If an employe is involved in an automobile 

accident, driving his own vehicle, 

while performing a company duty, please 

advise the Insurance office of the Incident 

by furnishing it with a copy of the 

automobile accident form that the employe 

submits to his own insurance carrier. 

In the event of bodily injury to any employe 

in such an accident, please report 

it on Workmen's Compensation forms, and 

mail promptly to the Insurance office for 

forwarding to the insurance company. 

If there are any questions a-s to any of 

the above, don't guess, call the insurance 

office directly, and the Insurance Department 

will advise as to the forms to be 

filled out, procedures and time limits 

involved. 

5. Boiler: Please make certain all con 

ventional theatres have boiler certificate 

framed and placed in boiler room in a conspicuous 

location visible to state inspectors. 

AND IN CONCLUSION 

There isn't a manager alive who can 

carry out all the foregoing instructions 100 

per cent all the time. If there were, he'd 

quickly become the president of 

Continued on following page 

Now you can employ 2 people to do the job of 4 with 

MANLEY SERV-0-RAMIC@ EQUIPMENT! 

Yes, now you can cut your payroll 

by as much as one-half. Increase your 

sales an average of 5c per customer. 

Streamline your over-all concession operation—with 

the Manley Serv-0-Ramic. 

Designed by engineers and merchandise 

men who are specialists in 

food handling, the Manley Serv-0-Ramic 

will handle large crowds quickly. Customers 

see all food and confections 

attractively displayed . . help themselves 

to more "impulse" items. 

Manley handles all details of planning, 

designing and supervising installation. 

Turns key over to you when your 

profit proved concession is complete. 

WRITE TODAY. Ask for specific facts 

and figures on Serv-0-Ramic drive-in 

installations. 

^MANLEY, INC 

1920 Wyandotte, Konsas City, Mo. 6414 

Toronto, Ontorio, Co 

Supplying the Theatre Industry for more than 40 years 

February 15. 1965

THE MANAGER'S MANUAL 


page 

Chain of theatres. No one Is perfect, and 

everybody makes errors. 

However, if a manager is familiar with 

the contents of this manual, and well 

versed in the procedures, reports and responsibilities 

with which he is charged, his 

only errors should be ones of individual 

judgment on specific problems or situations. 

No manager will ever be criticized for 

trying, even if the results he hopes for are 

not attained. It is the manager who disregards 

procedures^_ils;laCliadaisical In his 

supervision, slovefilrîif -the upkeep of his 

theatre, and stays glued to the seat of his 

office chair, who will not be aiound long 

enough to celebrate next Christmas with 

his fellow managers. 

Again, it is to be emphasized that the 

Theatre Department and every executive in 

Walter Reade-Sterling, Inc. wants every 

manager to do a good job, will go out of 

their way to help the alert, aggressive manager, 

and will offer suggestions only in a 

constructive manner. For the conscientious 

manager, the future is good because 

Walter Reade-Sterling, Inc., is a growing 

organization, and there is always a need 

for good executive manpower. 

try a 

FREE 

workingSAMPLE! 

ppil piKl 

will bring 

more profit 

to the most 

profitable 

concession 

in your 

^ 

An Early Sell-Out Foreseen 

For 1965 Industry Tradeshow 

Many firms have already requested eithibit 

space at the Ambassador Hotel in i 

Los Angeles where the 1965 convention of 1 

the National Ass'n of Concessionaires and 

the Motion Picture and Concessions Industries 

tradeshow will be held October 27-30, 

running concm-rently with the convention 

of the Theatre Owners of America. 

More than 47 booths have been reserved. 

The following companies are included: 

American Seating Co., Grand Rapids, 

Mich.: Bally Case & Cooler, Inc., Bally, Pa.; 

Certified Laboratories, Port Worth, Tex.; 

Cretors and Co., Nashville, Term.; Crush 

International, Inc., Evanston, 111.; Gold 

Medal Products Co., Cincinnati, Ohio; 

Griggs Equipment, Inc., Helton. Tex.; Jet 

Spray Corp., Waltham. Mass.; Mason 

Candies, Inc., Mineola, L.I.. N.Y.; Miracle 

Equipment Co., Grinnell. Iowa: Newman & 

Weissman Associates, Brooklyn, N.Y.; 

Pepsi-Cola Co.. New York City; Pac, Inc., 

Houston, Tex.; Royal Crown Cola Co., Columbus, 

Ga.: Selmix Dispensers. Long 

Island City. N.Y.; Star Mfg. Co., St. Louis, 

Mo.; and Star Metal-Glenco Refrigeration 

Corp., Philadelphia, Pa. 

Bert Nathan, 1965 exhibit chairman, in 

commenting on this early response, stated 

that it was very encouraging and gave 

every indication that this year's show 

would result in an early sell-out. 

"The NAC-TOA sponsored shows have 

been growing in size from year to year," 

said Nathan, "and they are attracting many 

new exhibitors among manufacturers of 

such equipment as vending, food preparation, 

beverage dispensing, all-purpose refreshment 

counters for all types of concessions 

operations and theatre equipment. 

Los Angeles is an ideal location for the 

show as it will provide these and other exhibitors 

an unequalled opportunity to receive 

maximum exposure of their equipment, 

products and services on the West 

Coast." 

John W. Wilson, National General Corp., 

Beverly Hills, Calif., is co-chairman of the 

NAC exhibit committee. 

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SCOTSMAN 

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Almost Up to Necks in Drive- In Speakers' 

V

IT'S TIME TO READY THE 

DRIVE-IN BOOTH FOR 

SPRING REOPENING 

By WESLEY TROUT 

Wesley 

Trout 

I T IS ABOUT 

TIME AGAIN to unwrap 

the projectors and 

check over all youiequipment 

for opening 

youi- drive-in theatre. 

In order not to 

overlook anything 

that should be checked, 

it is best to set 

up a routine of checking 

each piece of 

equipment, making a 

list of each vmit and 

checking it off when finished. You will 

be sm-e to not miss anything that needs 

a thorough check. 

If you have wrapped up your projectors, 

chances are they will need only a good 

checking over, dusting out and re-lubricating, 

but if you have not kept them free 

of dust, it would be a good idea to take 

the mechanisms off of bases and wash 

them out with solvent and thoroughly dry 

with clean, lintless rags. Always mix 

enough machine oil in solvent so they 

won't be too di-y. Clean the base, soundhead 

and lower magazines before re-installing 

the mechanisms, and check the drive 

mechanism while mechanism is not fasteni'ci 

on it. It will niaki' the job easier to 

get at and to make any replacements 

that may be necessary. 

The gate, lateral guide rollers on the 

mechanism and intei-mittent movement 

requii-e attention: the guide rollers cleaned 

and replaced with new ones if they show 

considerable wear, and the intei-mittent 

movement should be refilled with fresh oil. 

One can set the mechanism on a work 

bench and it will be easier to work on 

it and make replacement of any parts 

badly worn, namely, shoes, sprockets, idler 

rollers, gears or bearings, etc. 

If your intermittent movements need rebuilding 

or repairing, you can obtain a 

"leaner" until yours are ready. If you 

install starwheel, cam and bearings, keep 

in mind that parts expand when they 

become hot, due to spot so close and high 

speed of intermittent movement, so allow 

a little play for expansion. Never install 

new cam with an old starwheel, or viceversa. 

Sometimes you can install a new 

cam pin, but this is a job for a first-class 

repair shop. 

The intermittent is the "heart" of your 

projector and all the paits are finished by 

carefully controlled, precisely accurate 

grinding machinery in order to obtain 

precision parts for high-speed operation. 

The projector runs 90 feet per minute: 

photographs are moved past the a; 

24 times per second, during which ei 

one of the twenty-foui- photographs 

l«roject€d on the screen. This will give ya 

some idea how fast the film travels an 

the intermittent speed must be. It shouL: 

be understandable, then, that this uni 

of your projector viust be kept in first 

class running condition or there will b 

an unsteady screen image. 

90° MOVEMENTS USED 

Present-day mechanisms employ "90 

movements" which means the intermitten 

sprocket is at rest, with the film motion 

less over the apertm-e, three times as lory 

as it is in motion. Because the intermitten 

sprocket is in motion one -fourth of thi 

complete intei-mittent cycle action, thi 

movement is now known as a "three-tO' 

one" type. This allows, with the correc 

type of shutter, more light on the screer 

than the older types, of course. Again, i 

is a very precisely built piece of equipmen' 

and deserves very careful adjustment, can 

and proper type of lubricant so that it wU 

project a steady pictm-e and give practical 

ly trouble-free operation. 

When installing new parts, namely, cam| 

starwheel and bearings, they must be care-I 

fully "fitted" and adjusted in order to se-| 

cm-e a quiet-running movement and onti 

that will give day-in-and-day-out service' 

for the drive-in and hard-top theatre. 

While the cam or starwheel will not' 

need replacing as often as the intermittent 

sprocket, because it operates continuously 

in a bath of oil, the reservoir must be 

kept filled, as indicated by red mark on 

the case, and it must be carefully adjusted. 

The constant pull on the sprocket 

by the film wears the teeth away quite 

rapidly; these must be replaced when 

teeth show any undercutting, if a steady, 

projected image is to be maintained and 

film damage avoided by sharp sprocket 

teeth. So, keep a close watch each day 

for worn sprockets. 

InstallaHon of New Equipment Cause for Elation 

Harold Eichler, projectionist (left), artd C. H. Granoski, manager of the Southgaie Drivcln Theatre, 

Sacramento, Calif., congratulate each other on the new Strong Futura projection arc lamps which were 

recently installed in the drive-in's projection room by Western Theatrical Equipment Co. 

TO INSTALL INTERMITTENT SPROCKET 

On modern projectors the installation of 

intermittent sprocket is a simple task but 

one that should be done carefully (our 

manual gives instmctions). The sprocket 

must be tight on the shaft, even the most 

minute inaccuracy in installation will result 

in misteadiness of the projected image. 

Old-type intermittents use taper pins and 

these must be carefully installed so that 

the sprocket will fit snugly. Sometimes it 

is necessary to use a taper reamer and 

ream out the holes slightly for a snug fit 

of the pins. And the shoes (cradle) must 

fit correctly in order to hold the film 

snugly against the sprocket's face. 

Don't attempt to run your projector after 

theatre is closed several months, until you 

have thoroughly checked it. Check all the 

working parts, motor drive, takeup mechanism, 

clean and check the soundhead. 

Make sure every thing is in the clear before 

turning on the motor. Too, as stated 

before, the intermittent movement should 

have fresh lubricant: if the gears run in 

an oil bath, be sure to drain out all the 

old oil and refill with fresh. This requires 

only a little of your time and you will be 

assured of a clean mechanism, properly 

oiled. 

If you have an old-type projector, then 

clean the gears very thoroughly and place a 

Continued on page 24 


We can't teach you French, or how to e-nun-ci-ate correctly 

but we can help you teach your people to sell better. 

We do it with records. And films. And 

brochures. And with a Representative for 

Coca-Cola. He has nnaterials to help you 

teach things like suggestion selling (where 

the customer orders a hamburger and 

a Col

READY THE DRIVE-IN BOOTH 

Continued from page 22 

few drops of oil on the gear teeth, using 

a small oil can and do not use a pumptype 

as this puts too much in a bearing 

or on gears and makes a nasty mess on 

the projection room floor. With older, 

open-type, mechanism, even though you 

have covered it up during the winter, it 

should be taken off its pedestal, disassembled 

and washed in solvent—solvent 

with some projector oil—so that accumulated 

dii-t and gi-ease can be removed 

easier. Mark youi- gear teeth so that you 

can replace in same teeth and avoid gear 

noise. Clean out bearings with clean, lintless 

cloth before replacing shafts. Place a 

few drops of oil on shaft before reinserting 

in bearing. Be sure you have wiped the 

shaft clean. 

Don't wash bearings that have sealedin-for-life 

lubricant as you will ruin the 

ball bearings. If they need cleaning, wash 

bearing in projector oil and wipe clean. 

One (two at the most), drops of oil is 

ICONOHIY 

The Economy Speaker is big. Its die-cost oluminum cose is 7Vi" high, 

4" wide and 4" deep. Its 4" speaker unit is firmly fastened to the 

face of the case, and not just laid in kapok as are many other low 

cost speakers. 

The volume control is the high quality L pad type and Is 

to prevent dirt from affecting operation. 

plenty for any mechanism bearing. To reduce 

over-oiling tendency, use only a 

medium-size oil can with small spout. 

After we have made sure the projector 

mechanism, drive mechanism, is ready to 

go, we generally turn to the aix lamps, the 

next important unit in the projection room 

layout. We always take out the carbon 

contacts and thoroughly clean to see if 

pitted, etc. Next, take a vacuum cleaner 

and thoroughly vacuum the interior of the 

lamphouse, making sure it has good ventilation 

and the exhaust system is clean and 

working. The pipe should be taken dowTi 

and all accumulation of carbon soot 

cleaned out. 

The arc lamp feed mechanism should be 

gone over thoroughly, making sui-e the 

asbestos wire is making good contact. In 

some cases, after long service, we suggest 

making new connections, removing about 

two to three inches of wire where it is 

cormected to the carbon holders, using a 

little emery cloth before replacing the lugs 

so that the surface of the connection will 

make perfect electrical contact, then fastening 

down the lug tight. 

The arc lamp feed components, screw 

fully enclosed 

The Economy Speaker will fit practically any make or model of 

Junction Box. 

OTIOGRAPH, INC. 

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THE VERY 

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they keep projectors in top operating condition essential 

good pictures, patron satisfaction and good business. 

Available through your Theatre Equipment Dealer. 

MACHINE >VORKS 

4635 W. LAKE ST., CHICAGO 44, ILL. 

E 190S TELEPHONE-AREA 312-ES S-ICBC 

feed, slides, etc. should be taken out and 

cleaned, or at least thoroughly cleaned 

with stiff-bristle paint brush and "ragged" 

out with clean cloth, then place small 

amount of special arc lamp lubricant in 

bearings, a little on screw feed and any 

place that the lamp manufacturer instructs 

in service manual. Now, after you 

have checked the generator or rectifiers, 

make sure they are clean and in good 

working order, all connections clean and 

tight, turn on the arc and see if the carbons 

feed smoothly and are correctly 

aligned, etc. We take for gi-anted the reflectors 

have been cleaned and checked, 

to see if they fit snugly in holder but with 

enough play for heat expansion. The cause 

of many cracked reflectors are reflectors 

too tight in holder, opening the door of 

lamphouse too soon after turning off arc, 

or, more often caused by inadequate 

ventilation. 

WATER-COOLED CARBON HOLDERS 

Many drive-ins are equipped with water- fl 

cooled carbon holders, which require spe- | 

cial attention in order to obtain smooth I 

operation. The water feed lines must be I 

in good condition, clean, connections tight | 

where they feed into lamp and from pump ii 

and water tank. The tank must be kept 

clean and free of any sediment in the 

bottom, kept covered with glass top. You 

can use a tank filled with compressed air, 

available from most any filling station, 

and carefully blow out the water lines, 

disconnecting them before you do thi.s. 

The water jacket, too, must be kept clean 

and free of any rust or dirt accumulations. 

It is recommended that distilled water be 

used in the tank. 

By the way, if you are using DC current 

for arc lamp furnished by a motor-generator 

set, it is advisable, in most cases, to 

install a new set of brashes before you put 

it in continuous service, using a small 

hand bellows for a thorough blow-out of 

any accumulated dirt and dust. See that 

it has proper lubricant for the 

CARE OF RECTIFIERS 

If you use rectifiers, tube type, check 

all the tungar tubes, making certain they 

are in good condition and make good contact 

in sockets, and clean the pig-tail 

connections for perfect electrical contact. 

Blow out with hand bellows also. If you 

will take some crocus cloth and clean 

sockets, your bulb will make better contact. 

Discard any badly blackened bulb. 

Other types of rectifiers require same careful 

check up and cleaning. If equipped 

with a fan, clean and oil unless it has 

sealed-in lubrication, then just blow out 

with bellows and wipe out any carbon soot 

accumulations: be sure all electrical contacts 

are clean and tight, also switches. 

Our next check is the pre-amplifiers and 

power amplifier. Take out all vacuum 

tubes, clean the prongs, check for quality 

in a good tube checker before reinstalling 

them. The amplifiers should be cleaned 

and all the electrical connections checked 

for good contact and tightness. Bad connections 

are often a source of trouble in 

sound systems, therefore we recommend 

going over the entire system, also checking 

all the switches and fuse blocks. Be sure 

to check changeover switches and the 

power supply to yom- exciter lamps and 

photo-electric cell wiring. Check and clean 

the terminals at the soundhead, on the fly- 



^ri 

A 

Perhaps one reason 

'w^hy drive-in 

theatre attendance 

isn^t better, is the 

fact that home 

TV screens have 

brighter pictures 

than drive-ins! 

Can \ou imagine how much more enjo\able drive-in movies would he if tlie image on the screen 

had real impact and brilliancy? How can this be done? SimpK' by using 7()mm projection. The image 

on 35mm film has to be magnified about two million times to fill a t\ pical 100 foot drive-in screen. 

Using 70mm film, magnification is only about Jith as much while the larger aperture allows 

approximately 4 times more light to pass. Result is a pictur(> that's tremendously brighter and sharper. 

With attractions such as "Lawrence of Arabia" in general release to drive-ins in 70mm, and with 

producers now using new methods of "printing-up" from 35mm to 70mm . . . the future of outdoor 

projection is literalb' much brighter. And don't forget, today's advanced Norelco model AAII 

Uni\crsal 70 35 projector is not onh- the world's finest 7()mm projector—but in less than 4 minutes 

it converts to the most modern, rugged and trouble-free 35mm mechanism. 

For today and tomorrow, Norelco 70 35 is your wisest investment. 

The 1962 Academy of Motion Picture Arts and Sciences presented 

this award for outstanding achievement to the North American Philips l^,> 

j 

Company for the design and engineering of the Norelco Universal i 

70/35mm motion picture projector. -i-i W 

©AMPAS 

_ ^^^ ^^^^^^ ^^^^ 

f^^^^^^^Kd 

MOTiON 

'^^^^f^^^^ t"" 'lÎlr^r 

1 1 1M^ IH tM 

^ 

'.'^VPrnW 

February 15, 1965 25

'. 

READY THE DRIVE-IN BOOTH 


wheel side, and clean off any oil that may 

have gotten in the housing from the 

mechanism. 

Low volume? In many cases we find that 

projectionists use P.E. cells too long and 

do not keep the cell clean, or they don't 

keep a check on the exciter lamp for focus 

or renewing when bulb becomes blackened. 

A deteriorated photocell is often the cause 

of low volume and poor sound reproduction. 

It should be changed at least once a year. 

Checking soundheads: Sprockets should 

be in good condition, the teeth not undercut 

or badly worn, idler rollers adjusted 

thickness of two films from the face of 

sprocket. The rotary stabilizer must be 

kept clean and the felt roller and lateral 

guide rollers carefully adjusted to the 

drimi for good quality reproduction. Too, 

the drive-mechanism, using couplings and 

gear train must be thoroughly checked before 

being put into operation The important 

things to remember with the coupling-type 

drives, are to keep the couplings 

free of on, tight and perfectly aligned. If 

couplings are loose, or motor and soundhead 

shaft are out of alignment, severe 

vibration of the projector will result. 

SPEAKERS SHOULD BE CHECKED 

All the speakers should be checked for 

loose, torn cones; the wires at all the 

terminals, from the feed line to the terminals 

and speaker, must be in good condition. 

Too often we find these neglected, 

resulting in intermittent sound or "shorts," 

making it necessary to cut out an entire 

row of speakers. Don't neglect your speakers—keep 

them in good repair. Make sure 

the hangers are okay and wires or cord are 

always in first-class condition. 

Feeder cables are often the source of 

trouble. Only high-quality wire should be 

installed for underground wiring. The wire 

should be buried about 12 inches deep to 

protect it against damage from ground 

maintenance tools; and all the ramp posts 

should have a good concrete base, buried 

not less than eight to ten inches in the 

ground. They should be kept painted to 

protect against weather conditions and for 

neat appeal ance. 

EXTRA SPEAKERS ON HAND 

There should always be kept on hand, for 

immediate replacement, several extra 

speakers and the defective ones repaired 

when time permits. Most theatres have 

from ten to 15 extra speakers ready when 

replacements are needed. 

Keep in mind that a well-illimiinated 

picture, steady, sharply-focused, with 

perfect changeovers, plus good sound reproduction 

are important in bringing patrons 

to your theatre, and keeping 'em 

coming back. You can't expect your theatre 

to be successful if you neglect keeping 

your equipment in first-class running 

order. So, make sure your equipment is all 

in the pink of running condition before you 

open for the season. 

Note: If you want to know how to test 

your sound system for high-quality sound 

output, what causes poor sound and how 

to correct it, plus how to adjust your projectors 

and make many repairs, you will 

find this information in my Service 

Manual and Monthly Service Bulletins, in 

conjunction with our articles in this section 

of Modern Theatre; always new material 

that you need daily. 

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HIGH-LIGHT TEXTURE-WHITE is easily applied 

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FINEST PROJECTION Compact Xerton Arcs 

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T^Fiarf LAMPHOUSES • POWER SUPPLIES 

CARBONS. INC. 

BOONTON. 


Locating Playgrounds Next 

To Concessions Factor in 

Success of Drive- Ins 

By MYRA STROUD 

#% SCANT DOZEN yeai's ago when the 

television inroads were being severely felt 

by exliibitors and retrenchment seemed to 

be the order of the day, a young man. 

Louis Jablonow, suddenly found himself at 

the helm of a chain of seven neighborhood 

theatres at the death of his father-in-law, 

pioneer exhibitor Samuel Komm. 

Undaunted by the gloomy predictions of 

veterans of the trade, newcomer Lou Jablonow, 

in concert with his brother Jules, also 

a son-in-law of the late Samuel Komm, 

demonstrated a faith in the stability and 

future of the industry that was unique for 

Its time, and has been widely adopted by 

former skeptics. 

The playground at Mid-America's Holiday Drive-In Theatre, St. Louis, Mo., is typical of those in the circuit's 

other drive-in theatres in the St. Louis area. It is located next to the refreshment building, and the concessions 

profits thereby. The playground is also a magnet to draw families with children to the theatre early for 

a meal, as well as refreshments later in the evening. 

FAIR TRIAL TO INNOVATIONS 

Of course he made mistakes, 

supervision 

and he 

as well as bookings to be handled 

from a central office, with di'ive-ins shots of the various Mid-America prop- 

As a "fly-boy" it is 

is 

only fitting that 

the first to admit this, but his courage, 

vision and enthusiasm to embrace and located in nearby communities in Missouri erties be aerial. They look like a piece of 

pie? Lou's advice to fellow exhibitors is, 

and Illinois to be seized films out of St. 

offer a fair trial all innovations to aimed 

toward offering a cure for an ailing industry 

has been widely copied and earned for 

Louis. 

Indicative of the fact that Jablonow has 

"Cut yourself a piece of pie." 

The Holiday Drive-In Theatre, 1,200-car 

him the respect and admiration of colleagTies 

maintained his rapport with the trends of capacity, largest of the eight Missouri and 

in the industry. 

the movlegoing public, is the fact that he Illinois drive-in theatres of the Midmaintained 

Showing a marked awareness to the has acquired full control of the Esquire America St. Louis-based circuit, represents 

times and trends of exhibition, the Jablonows, 

Theatre, a first run de luxe house in sub- 

a dramatic crystallization of the better 

whose circuit was later to become urban St. Louis and last June opened the points of drive-in building and operation 

known as Mid-America Theatres, embarked 

plush, hardtop Crestwood Theatre which as tested in the other properties. 

on a progi-am to dispose of their he built at a cost of $700,000 in suburban The importance of the playground and 

outmoded neighborhood theatres and reinvest 

Crestwood. (Peatui-ed in Boxoffice Mod- 

its relation to concessions income as 

in a chain of drive-in theatres, some ern Theatre Buyers' Directoiy and Refer- 

studied in various situations prompted a 

to be acquired through purchase, and ence Section, Oct. 19, 1964.) 

building design locating the playground 

others, in a more de luxe vein to be built Louis, who is a flying buff and pilots his 

area immediately adjoining the concessions 

building. On entering the theatre 

by their own organization. 

own Aztec, visited theatres in 22 states 

Construction and acquisition was limited garnering information to perfect building many parents drop the youngsters off at 

to the St. Louis trade area to facilitate plans in his various projects. 


Aerial view of the Holiday Drive-In looking like a piece of pie. This layout is followed 

opposite the screen. They may be seen in the lower left center of the picture. 

the other drive-ins of the circuit. Playground and concessions building are 


PUYGROUND LOCATION IMPORTANT 


the playground before gohig on to park 

their cars. 

This often encourages a first stop for tlie 

youngsters in the concessions building before 

entering the playgi-ound and gets the 

evening sales off to a good start. 

Later, the parents walk to the area to 

observe their children at play and find the 

proximity of the air-conditioned, wellstocked 

and attractive food displays offering 

a tempting invitation to make purchases, 

as they linger in the area awaiting 

showtime and a return to their autos. 

BACK TO CARS WITH LOADED TRAYS 

With restrooms located in the concessions 

building, and parents usually ui-ging 

the youngsters to make that all-important 

stop before the movies stai't . . . yet another 

opportunity for sales is created as 

the path leading to the sanitaiT facilities 

passes the concessions display, and the 

order of the day is usually to return to the 

car with well-stocked trays at the beginning 

of the movie. 

Prompted by that first visit to the concessions, 

brought about by the proximity of 

the play area, and pleased at the vast 

selection of food and drink offered, it has 

become the custom of many families with 

young cliildren to plan early attendance 

and dinner at the movies. 

Some two or more hours later at the 

regular concessions break time, these same 

families are ready for a return for snacks 

and a cold drink to enjoy during the remainder 

of the program. 

All play areas throughout the circuit ai-e 

enclosed by attractive and utilitarian chain 

link fencing and are under the supervision 

of young, friendly, uniformed attendants 

who maintain order and a fail- share of 

pleasure time for each child on the various 

equipment. Always well patronized, the 

The Holiday cafeteria has lou 

Mid-America's seven 

othe, 

Holiday playground often has up to 500 

children enjoying its facilities. 

The success of this playground as 

measured by attendance and expressed approval 

of parents, the sturdiness and simplicity 

of its equipment which add so 

much to the safety factor, as opposed to 

the dangers encountered in use of complicated 

and mechanically operated apparatus 

has prompted Mid-America to limit itself 

to an abundance of self-propelled appurtenances, 

serving more children simultaneously 

and drastically reducing the 

margin for accident as had been encountered 

in more complicated mechanized 

units. 

Holiday playground equipment includes a 

variety of sizes in slides placed alongside 

the fence borders providing a natural aisle 

for the young sliders to line up to enjoy 

their turn; row upon row of regular swings, 

saddle swings of simulated horses, and an 

ample bank of safety swings for the very 

small folk. Jointed pipes of various 

heights satisfy the youiig climbers, and

' three 

' 

two 

I 

eight 

, thermostatically 

featured attraction of the aiea Is a giant 

merry-go-round. 

The spacious concessions building featuring 

foiu- service lines for speed in handling 

patrons, is glassed in from floor to 

ceiliiTg on the side facing the playgiound 

with the screen visible at tlie extreme end 

of the theatre. 

Foiu-sided, portable chuck wagons cusloiu-inade 

for self-service of condiments 

are placed at strategic locations as required 

by press of business. 

A "baby station" is provided for milkwarming 

purposes, with free milk supplied 

to be warmed in ingeniously created short 

and tall, multiple bottle warmers fashioned 

from family-size deep fryers when no 

product was found available to serve this 

purpose. 

-^ 

SIMILAR 

EQUIPMENT AT ALL DRIVE-INS 

1 

Concessions equipment at the Holiday 

Drive-In Theatre, supplied substantially 

through the St. Louis Branch of National 

Theatre Supply Co., and duplicated as required 

in the other seven Mid-America 

theatres includes; Manley jumbo popcorn 

popper. Nelson walk-in freezer locker, 

Supmdisplay metered butter dispensers 

Mhreo>. Hotpoint popcorn waj-mers 

1, Hotpoint electric grills (foiu'), 

Servemaster Roto-Grills, for hot dogs 

controlled, custommade 

bun warmer units, each with four 

drawers ifouri. chrome cup dispensers 

I. Hotpoint double grills (two), Norris, 

five-gallon-capacity refrigerated milk dis-

Two Sets of Twin Theatres 

Are Notable for Comfort 

And Screen 

Presentation 

PAINT AND 

1^ PAINTING 

The utmost in excellence of projection 

and sound, and luxurious comfort for patrons, 

was sought by Michael Redstone, 

head of National Amusements Co., in 

equipping his two new, twin theatre operations 

in West Springfield, Mass., and 

Toledo, Ohio. Called Cinema I and Cinema 

n in both cities, the two theatres within a 

single building provide flexible operations 

to permit two separate picture presentations 

or, if maximum capacity is required 

for a single feature with optical sound 

track presentation, both theatres may be 

used. 

Each of the two theatres in Toledo and 

West Springfield is equipped with Ashcraft's 

Super Core-Lite arc lamps and 

Ashcraft 12-phase selenium rectifiers 

which can be operated in any current 

range from 135 to 165 amperes. Each 

Cinema I is equipped with Philips Norelco 

35-70nim projectors with six and fourtrack 

magnetic and single-track optical 

sound system. Each Cinema II theatre is 

equipped with Simplex XL projectors and 

Simplex XL all-transistor, single-track 

optical sound system. 

Other booth equipment includes Kollmorgen 

projection lenses, Bausch & Lomb 

ê£oy BOX OFFICES 

'r~l 

Modern appearance. Low cost. Prefab ed for 

fast installation. Canopy choice. 

Se^, 

^^. 

y DESIGN 

OU SERVICE 

^ ! 

anamorphic lenses and the supplier wa 

National Theatre Supply Co. 

In the auditorium, the wall-to-wall am 

floor-to-ceiling surround effect is achievec 

by using the same type of material aromw 

the entire area as the picture surface, anc 

the projected pictm-e is more-or-lesj 

tailored to fit the curved screen surface, ir 

the absence of conventional screen masking. 

American Seating lounger chairs weri 

installed and Alexander Smith carpet wa; 

laid in each of the four theatre audii 

toriums. 

Projection booth in Cinema I, West Springfield, Mass., 

was equipped with Ashcraft Super Core-Lite lamps 

and Norelco 35/70mm projectors. This theatre, 

which was opened last November, served as the 

model for Cinema I in Toledo which opened in 

December. 

THE BIG CHAINS 

SAVE TIME... MONEY 

SO CAN YOU 

Yes, drive-in owners, large and smoll, have found 

they con keep their grounds cleon, quicker and 

cheaper. Can be attached to car or truck. 

PORTABLE 

INCINERATOR CART 

One man does the work of many . . . burns all refuse 

right on the spot. Just right for paper, containers, 

bags, boxes, cartons, etc. Large capacity, 18 cu. ft., 

yet perfect balance makes it eosy to handle. Wide 

wheel treads; oil welded steel construction means 

lasting wear. Hundreds 

of satisfied 

users. CUTS 

J //\ 

CLEAN-UP TIME / // ( 

IN HALF. '{ V V/ 

Paints compounded especially for ttieatres. 

Painting by advanced methods. 

INDUSTRIES, INC. 

PhONE AREA CODE 216, 666-7211 

'84 50 

COMPLmtY AS- 

SEMBLED (West of 

lîss. Add $12) 

WRITE TODAY TO DEPT. MT 


NAC Eastern Regional Meeting May 3-4 

The 1965 eastern regional conference of 

tlie National Ass'n of Concesslonaii-es will 

bo held May 3-4 at the new Holiday Inn located 

in downtown Baltimore, Md. A committee 

headed by Don W. Mayborn, peneral 

manager of Cornco. Inc.. of that city, ajid a 

member of the NAC board of directors 

representing the popcorn segment. Is now 

readying plans for a program designed to 

provide concessionaires with profitable 

ideas to help increase refreshment sales. 

Authoritative speakers are being lined up 

for the two-day session which will also Include 

a schedule of interesting social 

events. 

The conference Is expected to be attended 

by concessionaires operating refreshment 

centers In many diverse fields 

of the anni.semcnt recreation Industry located 

in New York, New Jersey. Maryland. 

Pennsylvania, Virginia, West Virginia and 

other neighboring states. 

The finalized program with names of 

panelists and subjects being covered Is soon 

to be announced. 

'.inewo II projection room m West Springfield, was 

tquipped with Ashcraft Super Core-Lite and Sintplex 

(L projectors. Cinema II in Toledo was similarly 

•quipped. 

The screen size of the Cinema I theatres 

20 feet, six inches by 52 feet, and in the 

CJinema II theatres the screen size is 28 

feet, six inches by 59 feet. The Cinema I 

theatres seat 700 and the Cinema II theatres 

have 1,100 seats. 

M I 

S C O 

CONE UNITS 

A 

WEATHER- 

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LINE 

ARE MADE BY 

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Phone, Write, Wire 

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Want a speaker deal? Call your Eprad dealer. He's got 'em . . . the 

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SPEAKERS • HEATERS • JUNCTION BOXES 

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BUILDING DRIVE-IN SPEAKERS LONGER THAN ANYONE 

February 15, 1965

New Motion Picture Film Leader Announced by SMPTE 

The Society of Motion Picture and Television 

Engineers has announced a new 

leader for all motion picture film release 

prints. The new SMPTE Universal leader 

replaces the old Academy and Society 

leaders which are no longer suitable for 

modem film practices. Although many 

new features are included in the new Universal 

leader, the major aspects of the old 

leaders were retained to enable established 

film and laboratory practices to be followed 

while meeting the new requirements 

of television transmission. 

Changes incorporated into the Universal 

leader include: (1) Timing or count-down 

in seconds at 24-frame/ second running instead 

of the present 16-frame, "footage" 

count down; (2) A continuously moving 

clock-type wedge to denote passage of 

time:

Coming Up: Tax-Filing Deadline 

ow's the Time to Conserve Funds 

How Are You Fixed for Cash? 

By HAROLD J. ASHE 

Immediately before the deadline 

for filing their annual income tax return. 

a good many exhibitors may find themselves 

cramped for cash. Others may be 

in worse shape, cash-wise, right after 

filing their Income tax return. This is a 

recurring predicament for some exhibitors 

because they fall to plan in advance, and 

do not make a conscious effort to accumulate 

cash in anticipation of extraordinary 

needs. 

In these times, especially, the problem of 

getting cash for income taxes is acute. This 

is because of the peculiar business conditions 

now prevailing. Because of creeping 

inflation there's a never-ending need to 

increase the capital base of a business out 

NATIONAL 

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Also 6 "-17"- 24" 

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of earnings. Yet, heavy taxation sharply 

restricts such efforts. Even under adverse 

conditions, and precisely because of this, 

costly modernization may be Imperative. 

Exhibitors who wait until Income taxfiling 

deadline to calculate their year's net 

earnings and income tax obligation are 

often In for a rude shock. Their adjusted 

gross Income Is often larger than they'd 

expected—and so is their Income tax bill. 

Quai-terly payments on the Income tax 

estimate frequently don't even come close 

to discharging the Individual Ux obligation. 

Even if the government does not assess 

a penalty for under-estimating and 

under-paying the tax through quarterly 

payments, an exhibitor may be confronted 

with a serious financial problem. He must 

dig up a large balance on his Income tax 

on short notice, or virtually none, depending 

on how long he waits before determining 

his tax obligation. The closely held 

coiporation and Its principals may face an 

even more acute situation because of double 

taxation. 

If an exhibitor is already In a critical 


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HEYER-SHULTZ, Inc. Ced«Gr SERVING THE THEATRE INDUSTRY SINCE 1947 

BOXOFTICE :: February 15, 1965

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The highly efficient xenon optical system 

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50 PER CENT MORE LUMENS 

The new system is said to produce 50 

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Another special feature is that screen 

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The rugged, cast aluminum illuminator i 

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CENTER XENON BULB 

The only optical adjustments necessary 

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Interior and exterior views of the Hughes XTL Xenon light system. 


i 

up 

HOW ARE YOU FIXED FOR CASH? 


financial situation, his position may become 

well-nigh impossible, cash-wise, during 

this period. Certainly it will be far 

worse if he fails to conserve available cash 

in anticipation of cash needs, and ignores 

danger signs. No matter what efforts he 

takes to pacify creditors, he's likely to be 

in trouble with either them or the Internal 

Revenue Service, or both. His limited casli 

just won't go around! 

How much cash? Even under ideal conditions, 

an exliibitor will be obliged to come 

with a very large part of his total income 

tax within a three month period. 

Assume he has filed a 1964 estimate that's 

80 per cent of his final 1964 income tax. 

On January 15. 1965, he must pay his final 

quarterly payment of 20 per cent. On or 

before April 15, 1965. he must pay the balance 

not reflected in the estimate. These 

two payments alone in a 90-day period will 

total 40 per cent of the year's tax bill. 

However, in addition, he must make his 

first quarterly payment on his 1965 income 

tax estimate by April 15. So, in effect, as 

much as 60 per cent of a year's income tax 

must be met in a 90-day period. On top of 

that he must pay his Social Security tax 

on his own earnings, up to the taxable 

maximum. 

DONT PUT OFF THE JOB 

Don't put off bad news. 'Within a month 

after the close of the tax year, an exhibitor 

should make out his income tax return. 

This is a sound practice even if he does not 

at that early date file it. He is then forewarned 

at least ten weeks before tax-filing 

deadline exactly what his income tax obligation 

is, and how much cash he must 

raise to meet it. If he has sufficient cash, 

he can ear-mark it for his taxes: if not, he 

can take timely steps looking toward accumulating 

the necessary funds. Otherwise, 

without this advance knowledge, he 

may withdiaw funds for his personal use 

or put them to less-than-compelling business 

use. And, even before year-end, he 

may be wise to closely estimate his unpaid 

tax balance in order to have more time in 

which to raise it. 

Misleading drawing account: Some exhibitors 

may err year after year in estimating 

their annual income tax. Having 

insufficient records from which to calculate 

net earnings (except after year-end and 

filing their income tax return* they may 

heavily on their personal withdrawals 

rely 

as a guide. If they withdraw all the cash 

their business will permit, they may assume 

erroneously that such withdrawals 

reflect their earnings, give-or-take a few 

dollars. Such is rarely the case. Depending 

on circumstances, an exhibitor may 

withdraw from his business either much 

more or far less than his actual net 

earnings. 

In one case, an exhibitor may be with- 


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TRACKLESS TRAINS 

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Phone PR 8-5480 

914 Cloflin, Manhattan, Kan. 

BRIGHT WAY TO REDUCE SPEAKER DAMAGE 

Replacing speakers on regular junction boxes is like 

fumbling for the light switch in the dark. Result? Many 

drive-in speakers tumble to the ground and receive the 

kiss of death from a car wheel. The Glo-Top helps eliminate 

this damage. Its all-weather, translucent, butyrate 

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But in case you're one of the traditionalists that insist 

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Take your choice. Either way the price is surprisingly 

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Sold Internationally Thru Theatre Supply Dealer: 

1214 Cherry Street 

• Toledo, Otiio 43608 

SPEAKERS . HEATERS • JUNCTION BOXES • CASH CONTROL SYSTEMS . SOUND SYSTEMS 

SERVING THE THEATRE INDUSTRY SINCE 1947 

HEADQUARTERS - - ALL KINDS USED & REBUILT 

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4207 LAWNVIEW AVE. DALLAS 27, TEXAS PHONE EV 8-1550 

Readers' Service Bureau coupon, page 51. 

February 15, 1965

DRIVE-IN READIES FOR SPRING REOPENING 

In the northern parts of the United 

States, a drive-in theatre lies doiinant all 

winter. The winds howl and the blizzards 

drift snow around the abandoned projection 

room and over the barren acres of 

parking space studded with lonely car 

speakers. The carousel horses in the playground 

are frozen in the position in which 

they were left when the last children 

jumped off in the fall. 

But in the spring, while the snow still is 

on the ground, there comes a rebu-th of 

activities. Several weeks of work are 

started, to revitalize and make ready the 

lonely acres for the thousands of men. 

women and children which will pack it all 

simimer. 

This picture story shows the immense 

amount of labor necessary to open the 

Gordon Twin Drive-In in Sioux City, Iowa, 

for the season. Weeks before the rest of 

the crew arrived. Chuck Raymond. Wirmebago 

Indian artist, had been repainting 

and repairing the carousel horses. MuraJs 

of the wilderness scenes cover the walls of 

the concessions stand. 

As reopening time grows nearer each 

spring. Manager Clarence Ley increases 

checking on speaker repairs and 

activities, 

cleanup crews and briefing employes. 

In the concessions stand, the ice machine 

is cleaned, and the management gets out < 

advertising materials to promote the con- 

| 

cessions wares, the drink dispensers are 

cleaned and repaired. 

Concessions boys are taught the intricacies 

of concessions operations, how to 

prepare the popcorn, how to fill the soft 

drink machines, how to utilize their time 

effectively in such operations as chopping 

onions and preparing other foods. After 

thorough cleaning of the popcorn machine, 

the first batch of corn is run through and 

then thrown out because traces of cleaning 

materials might be found in it. 

Plastic-covered speakers, at right, star>d stark and lortely in the snow, waiting 

to be checked and repaired for springtime operation, while, center, the great 

projectors are shown where they have rested all winter, adjacent to the portholes 

which are paper-stuffed. At right, the beautifully carved wooden carousel 

horses await repair and painting in the concessions stand where they have stood 

in the dark all winter.



drawing, in part, some of his capital. Example: 

Increasing liabilities and declining 

assets at year's end as compared with the 

beginning of the year. He may tap depreciation 

reserves. 

In another case, an exhibitor may plough 

back a large part of tliis year's net earnings 

Into the business, either in the form of 

newly acquired capital items, or In paying 

down obligations. 

This situation will help explain the 

puzzlement of a good many exhibitors 

who, after year-end. are confronted with 

larger net earnings, for income tax purposes, 

than they'd anticipated. Without 

warning, they have a large Income tax 

balance to dig up. The larger net earnings 

aren't reflected In their bank balance but 

are concealed in newly acquired capital 

Items, or smaller debts, or both. The 

larger net earnings may have gone for a 

higher standard of living. 

Capital goods: Consider a certain noncorporate 

exhibitor whom we'll call A. In 

1964 he has. let's say, net earnings of $20,- 

000. Mid-year 1964 he acquired new equipment 

at a cost of $7,500, paying cash out 

of earnings. For his personal needs (Including 

quarterly tax payments) he unwisely 

withdrew $1,000 a month, leaving 

only $500 of earnings ploughed back into 

the business other than the new equipment. 

That $500, plus the cash represented 

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Better than competitive. 

Simplex speakers. See 'em. 

Hear 'em. Buy 'em. 

lis- IMational 

THEATRE SUPPLY COMPANY 

ry of Generil Precision Equipment Corporltion Q^Ô 

Write or 

Phorte 

Drive-In 

Theatre Mfg. Co. 

BRANCHES FROM COAST TO COAST • HOME OFFICE, 50 PROSPECT AVENUE, TARRYTOWN, NEW YORK • PHONE MEDFORO 1-6200 


. 



by depreciation charges, was used to reduce 

a mortgage. 

Unfortunately, he can't deduct the cost 

of the equipment in the year acquired, although 

their purchase out of earnings gave 

him the illusion of making only $12,500. 

instead of $20,000. He can charge only a 

fractional part of the equipment to the 

business in the year as depreciation. 

Expansion: Now consider Exhibitor B. He 

too made $20,000 in 1964. He played it 

more conservatively than Exhibitor A. Exhibitor 

B withdrew only $9,000 from the 

business for himself including in it, as did 

Exhibitor A, quarterly income tax pay- 

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ments. However, the remaining $11,000 

along with depreciation charges for the 

year, was invested in adding new equipment 

and improvements. Exhibitor B cannot 

deduct the 1964 earnings' investment in 

his business to determine his net earnings. 

These ploughed back earnings, in fact, are 

part of his year's net earnings. 

In the case of both Exhibitor A and B, 

their income tax is far higher than they'd 

anticipated. They are in a cash squeeze. 

Their net earnings are favorable, but none 

of these earnings after year-end remain in 

cash. In the early months of 1965, they 

must scratch aroimd trying to find cash to 

meet unpaid 1964 tax obligations which 

should have been set aside in 1964. If 

business is off during this period, their 

situation can be critical. 

LEARN FROM EXPERIENCE 

What to do? How serious the position 

of either Exhibitor A or B it depends on 

how much time they have to remedy their 

cash shortage. If they know about their 

income tax obligation well in advance of 

their income tax-filing deadline, they may 

reduce their personal withdrawals to provide 

the necessary cash. They may reduce 

some cash outlays for the business which 

are at least temporarily postponable. They 

may hold off in making certain commitments 

that must be paid for during this 

critical 90-day period. 

Profit from experience. Having gone 

through such a critical cash shortage, per 

haps more than once, an exhibitor may re 

solve to profit from his experience starting 

in 1965. He may permanently scale 

down his personal withdrawals so that a 

lack of cash no longer plagues him even 

once a year. 

He may develop more adequate records 

which indicate month by month, and 

cumulatively, what his net earnings are. 

He'll no longer wait for year-end to determine 

this. (Incidentally, with such 

knowledge, an exhibitor can periodically 

amend upward or downward his declaration 

of estimated income tax. This will 

eliminate the possibility of either overpaying 

or underpaying through quarterly 

installments. It will avoid the danger of 

an income tax penalty for underpaying and 

result in, at most, only a moderate unpaid 

balance when his income tax return is 

filed) 

The acquisition of capital assets will not 

mislead him as to his true net earnings. He 

will be aware that their cost must be spread 

over their useful hfe. Their cost out of 

earnings will only be fractionally reflected 

as a cost-of-doing-business deductible expense 

in the year of acquisition. 

He will be alert to the implications of 

paying off mortgages and other obligations 

out of earnings, and how this conceals 

from easy view a large part of his 

year's net earnings. 

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NATIONAL SPEAKER RECONING CO. 

American Can Co. Sales 

Set New High Record 

Ami'iican Can Co. icportcci con.solidalod 

sales for 1964 as the highest In the country's 

history, Wllllnjii C. Stolk. presldt-nt 

and chief executive officer, lias announced. 

Earnings after taxes amounted to $2.70 per 

share of common stock up from $2.56 per 

shai-e in 1963. 

Earnings, Stolk said, benefitted from 

lower federal taxes, but the benefit wa.s 

offset In part by lower competitive paper 

prices and substantially increased expenditures 

In consumer product advertising and 

promotion. 

Sales and carninss for the fourth quarter, 

also setting a new record, totaled $298.- 

363,000, compared with $276,466,000 for the 

same period in 1963. 

Record sales of $1,225,839,000 were reported, 

compared with $1,166,335,000 in 

1963 and topping the 1962 record of $1,192,- 

805,000. Net eainings for 1964 amounted to 

$46,896,000, compared with $44,717,000 the 

previous year. 

"Capital expendltui-es in 1964," Stolk 

said, "were the highest In the company's 

history and about 50 per cent above 1963. 

These investments in equipment and facilities 

for the future also had attendant startup 

costs which adver.sely affected 1964 

earnings." 

Architects to Convene 

At Ind. University 

The fifth annual conference on theatre 

architecture has been set for April 30-May 

2 by the U.S. Institute for Theatre Technology 

at Indiana University in Bloomington. 

Ind. More than 400 leading architects, 

theatre planners, music administrators, 

educators, lighting and acoustical de- 

.signers and other practitioners of theatre 

crafts are expected to attend, according to 

Russell Johnson, conference chairman. 

Discussions will center on recent technical, 

architectural and planning advances 

and proposed plans for new theatres and 

cultural centers. 

Two Eastman Promotions 

Eastman Kodak has made two appointments 

in its professional, commercial, and 

industrial markets division, it was announced 

by Alvin W. Streitmatter, assistant 

vice-president and general manager of 

the division. William Arnold, former head 

of the statistical depai-tment, was 

appointed manager of information and 

analysis the division, and Robert W. 

of 

Edwards, former manager of the professional 

and industrial advertising department, 

was named manager of advertising 

and customer services. 

Bird Repellent Application 

Said to Last One Year 

4 the Birds is a bird repellent scientifically 

formulated and produced by A. Z. 

Bogert Co. which claims the product is 

completely effective. It is designed for application 

on ledges, copings, roofs and marquees—any 

place the messy birds perch and 

roost. While harmless to the birds, Bogert 

says each low-cost application of 4 the 

Birds will keep them away for at least a 

full year. The product has unusual stability, 

and will not wash away even under 

the heaviest rains. Its transparent, no-run 

qualities prevent disfigurement. 

PIC UP SALES 

WITH PIC 

INSIST ON 

FR££ ONE-MINUTE TRAILER. aOTH 

BANNER FOR CONCESSION STANDS. 

COUNTER DISPLAY. 

See why in 1963 to 1964 PIC sales to 

drive-ins hit an all-time high. 

Write to— 

PIC 

CORPORATION 

28-30 Cinfield St Orange, N.J. 07050 

February 15. 1965

Compact, Self-Contained 

Icemaking Drink Dispenser 

The Ice-'N-Bev Jr. is a 34-inch, totally 

self-contained icemaking drink dispenser 

offered to theatre concessionaires by the 

Institutional Food Equipment Corp. According 

to the manufactui-er, the dispenser 

will increase soft drink business, labor efficiency 

and profits. One person, with less 

effort, can do the work of two, continuously 

serving good, cold, highly carbonated 

drinks even during the heaviest rush 

periods. The new electric valve allows one 

person to draw two drinks at one time. 

The dispenser makes and stores its own ice, 

300 lbs. per day. A choice of up to four 

automatically mixed drinks, carbonated or 

non-carbonated, plus sparkling soda and 

ice water is offered. 

Compact Xenon Lamphouse for 

16mm and 35mm Projection 

The Cinemeccanica CX-900 lamphouse 

has been added to the line of xenon light 

sources offered by the XeTRON Division of 

Carbons, Inc. This is a compact, highly 

efficient unit, designed to operate with 

16mm and 35mm projection systems. When 

operating at 45 to 50 amperes, this lamphouse 

will deliver 4,000 to 5,000 lumens of 

high intensity light. It is a complete unit, 

including the high voltage starter, ventilating 

fan, seven-inch reflector and elapsed 

time meter. The lamphouse is especially 

suitable for small screening rooms using 

35mm projection, and with 16mm applications 

to replace the carbon arc lamp. 

BUILDING OR UPDATING? 

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allantyne MllnOnemmi 

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and respected names like these 

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General Register 

Metropolitan Stage 

Astronaut Will Appear 

At SMPTE Conference 

The National Aeronautics and Space Administration 

(NASA) has named astronaut 

William A. Anders to appear at the special 

session of the Society of Motion Picture 

and Television Engineers' 97th semiannual 

technical conference, Monday evening, 

March 29. The conference will be held 

March 28-April 2 at the Ambassador 

Hotel in Los Angeles. 

Capt. Anders, 31, is one of 14 new astronauts 

picked by NASA in late 1963 to 

spearhead the nation's growing space program, 

according to Cmdr. Alan B. Shepard 

jr., America's first astronaut. Anders is 

one of seven chosen from the Air Force. 

Anders will show film sequences with 

narration and discussion on the Gemini 

and Apollo programs. The films will cover 

milestones of the past year in addition to 

plans for the future. Anders will further 

discuss astronaut training and research 

development. 

Anders' presentation, tentatively titled 

"An Astronaut's Report on Maimed 

Plight," will be about an hour in length, 

with a question-and-answer session following 

it. 

The tentative program for the entire 

SMPTE conference, just released by Program 

Chairman Dr. Richard J. Goldberg, 

Technicolor Corp., Burbank, Calif., contains 

more than 100 papers, which are scheduled 

for 15 sessions during the six day meeting. 

Session titles include Aerospace Cinematography, 

Instrumentation and High-Speed 

Photography, Television Developments, 

New Materials and Processes, Laboratory 

Practices, Education, and Applications in 

Science and Technology. 

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completed ready-to-open theatre. This turnkey 

plan is ideal for the new shopping center theatres. Working with 

your architect, we can give you the theatre of tomorrow today. Be sure 

you get a quote before you invest. 

allantyne 

INSTRUMENTS AND ELECTRONICS, INC. 

A DIVISION OF ABC CONSOLIDATED CORPORATION 

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A REVOLUTIONARY' PROJECTION SYSTEM 

art) n\ .V 

jjejjud 

The Lc Duct Theatrr 

under conitruction oi 

Sunnyvo/c, Colif., is o 

I i m p / c, contemporary 

structure being built in 

conjunction with o shopping 

center. Its most 

outstanding feature is a 

totally new kind of projection 

system. 

By 

JIM CHOATE 

\^HAT COULD be the most revolutionary 

new concept in motion picture exliibition 

since the talkies. Cinemascope and 

Todd-AO is being born in Sunnyvale. Calif. 

Termed the Le Duet Optimizing System, 

the process will double and even triple 

theatre owners' profits and decrease investment 

risk, according to its inventor, 

William H. Ramsell of Palo Alto. 

Springing from a prototype theatre nowunder 

construction along historic El Camino 

Real here, the concept will create 

an "optimum" zone of loge or perfect 

seating, shift theatres to conventional 

buildings in shopping centers and allow 

projection in partially lighted auditoriums. 

Ramsell said. 

The 600-seat, rectangular Le Duet Theatre 

is being built in conjunction with the 

La Hacienda Shopping Center at the relatively 

low cost of about $400 a seat, exclusive 

of land. The two-story structure 

could be readily converted to office or 

retail commercial use, thus decreasing investment 

risk. 

PROCESS IS APTLY NAMED 

Ramsell and the 50-member corporation 

which owns the newly patented process 

term it Le Duet— "the two"—because it 

offers "two perfect images, two perfect 

viewing zones and dual utiUty of the auditorium 

for increased profits." 

The "two perfect images" are created 

by a highly sophisticated optical console 

in which specially designed reflectors 

"fold" the projection beam and carry it 

to two or more screens simultaneously via 

"light tunnels." without distortion of detail 

or color, Ramsell said. 

As in any theatre, two standard projectors 

are used. But in the Le Duet system, 

the projectors are placed either to 

the side, roof or basement—outside the 

auditorium. The Sunnyvale theatre will 

have the projectors on one side, equidistant 

from the two screens. 

The new process takes over after the 

light leaves the projector. The optical console, 

about which details are still confidential, 

Is directly in front of the projectors. 

It folds the beam into light tunnels 


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from 70mm to 35mm film or from left to right projector by merely 

pushing a button. Compatible with all brands of projectors and sound 

systems, but an integral part of the Ballantyne all-in-one package 

which includes Noreico projectors. Get the full facts now. 

U^xallantyne 

INSTRUMENTS AND ELECTRONICS, INC. 

A DIVISION OF ABC CONSOLIDATED CORPORATION 

1712 JACKSON STREET OMAHA, NEBRASKA 68102 

February 15, 1965

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page 

which run to each screen. Reflectors take 

the beam throiigh the tunnels, which can 

be underground, along the roof or around 

the theatre walls. The image is projected 

from the rear of the screen. 

Since the beam doesn't pass through 

the theatre, the auditorium may be lighted 

to allow patrons to find seats, read programs, 

take notes during daytime symposiums 

and see live talent or a fashion 

show simultaneously with a film. 

The system allows two-screened drivein 

theatres to show daylight movies. 

Ftamsell, head of business data at Sunnyvale's 

huge Lockheed Missiles & Space 

Co. plant, noted "there is no technical 

limitation on the film or screen size. Le 

Duet Is adaptable to executive conferences 

or 'war rooms' as well as to outdoor drive 

Ins. It will handle 16, 35 or 70mm film 

under any condition. 

"Le Duet projection techniques actually 

increase film contrast for the more opaque 

(imported) black and white films. Color 

fidelity is outstanding and all pictures 

are completely distortion-free," he said, 

The "two perfect viewing zones," are an 

other key feature of Le Duet. 

"Over the years as movie screens have 

been widened the 'optimum viewing zone 

has been driven to the rear of the theatre 

until, in some cases, it now falls in the 

lobby or in the street," Ramsell said 

"With the new widescreens the old loge 

area has frequently become intolerable. In 

many cases, exhibitors have been forced 

to remove 20 to 25 per cent of the seats 

from forward viewing zones. 

"Le Duet has solved this problem by 

I fermwiv Hagalcr lint 

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LITERATURE NOW 

ACE- HI 

DISPLAYS. INC. 

21 Front N.W. 

Grand Rapids 2, Michigan 

Featuring all "best seats in the house," the new Le Duet Cinema Optimizing System creates two "o 

yiewing zones" through two images. The rectangular area is the theatre, completely encompassed by the 

choice viewing of the two screens, located at each end. The beam is projected from the top, basement or 

side of the theatre via "light tunnels." 

NATIONAL STUDIOS 

42 West 48 Street, NYC 

TRI SWING IJXX 

the action apparatus it see-saws 

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Concordia, 

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write for free brochure 

HARRIS Co. 


emains 

!4H 

m ploying only the optimum zone created 

y a screen, and then doubling this area 

y using two screens at opposite ends of 

he auditorium each with a separate au- 

lience. 

CONVENTIONAL LOGE AREA 

RESULT WHEN SCREEN WIDTH 

IS DOUBLED 

"A modified theatre-ln-the-round Is 

creatt'd. The result Is a mass of seats In 

the optimum viewing zone, adaptable In 

any size theatre," RamsoU explained. 

A "butterfly" pattern is formed when 

the viewing zones of the two screens are 

combined, he added, allowing flexible seating 

capacity. 

"From one-size widescreen, it is possible 

to achieve any-size auditorium—from art 

house to a roadshow theatre—simply by 

varying the seating capacity," Ramsell 

added. 

"The aspect ratio (size of the image in 

relation to viewing distance 

i 

constant 

and each seat in the viewing zone 

is a true loge seat," he continued. 

For drive-ins, he noted, the "butterfly" 

pattern allows construction of a rectangular 

instead of a pie-shaped facility. Ramsell 

also said the pattern can be multiplied 

many times by using any number of 

screens. 

rOXJÎ^XOROEM- 

LE DUET OPTIMIZATION 

EQUALS TWO FLOORS NORMAL 

RETAIL 

TWIN MASS OF LE DUET 

OPTIMUM ZONE 

PROVIDES FLEXIBILITY 

IN SEATING CAPACITY 

OF AUDITORIUM 

These diagrams show how the Le Duet optimizing 

system creates two perfect viewing zones between 

two motion picture screens. 

to form an all-loge theatre. 

The zones are combined 

DUAL UTILITY 

FACTOR 

The "dual utility" of the Le Duet process 

is the third factor. 

"Le Duet is designed to help the motion 

picture theatre make the transition 

from rapidly obsolescing downtown locations 

to ui-ban shopping complexes, resort 

hotels and cultural centers," Ramsell explained. 

He said exhibitors will make more profits 

through higher boxoffice receipts and additional 

income from daytime use of the 

theatre for lectures, industrial and civic 

meetings and live entertainment. 

Ramsell also said there is a "decrease 

in capital risk by providing a multi-purpose 

cultui-al facility and by eliminating design 

obsolescence." 

Theatre owners will find "100 per cent" 

of their seats filled, he added, because "it 

is impossible to find a seat too near or 

too far from the screen." He said exhibitors 

may charge one price. Seating 

may be level instead of inclined, Ramsell 

added. Removable or stationary seating 

is optional. 

PATENTS PENDING IN NINE COUNTRIES 

The Sunnyvale theatre, pilot in a process 

which has patents pending in the United 

States and eight foreign countries, will 

open in July to the press, movie moguls and 

the public. It will feature a simple structure 

of contemporary design with a 90- 

foot long, story-and-a-half, glass-walled 

lobby. The marquee or playbill wlU be a 

roadside sign along El Camino Real. 

Ramsell stressed his finn is in the business 

of engineering and installing the new 

process under franchise and not developing 

whole new theatres. Major chain exhibitors 

are already clamoring for viewings, he said. 

He emphasized that a major advantage of 

the new system is that the shopping center 

developer makes the big capital investment. 

The exhibitor is a leaseholder. 

Kodak Budgets $109 Million 

Eastman Kodak Co. has announced a 

capital expenditure budget for 1965 of $109 

million. The budget, for additions, replacements, 

and improvements in the company's 

U.S. facilities, is the largest in the company's 

history and about $23 million more 

than in 1964. 

Get all the facts! Ask your equipment 

dealer for the new 1964 

Kollmorgen Projection Lens Catalog 

or write us direct. 

*~T-J 

CORPORATION- 

BOXOFHCE :: February 15, 1965 43

Cinema l-Cinema II, Timonium, Md., are two theatres in one building, to offer wider programing latitude 

and to reduce overall construction and operating costs of comparable indiyidual theatres. Marquee is for 

patron shelter. Advertising is exhibited only on attraction board at right and in poster cases at left. The 

theatres are located in the Yorkridge Shopping Center, and owned by Cinema Corp. of Maryland. 

The building covers 14,000 square f( 

Cinema I, the smaller of the two audi-' 

toriums, is 96x54-feet. It seats 500 in 20 

rows, divided into three sections by two 

aisles. The Au-flo Rocking Chairs are 24 

inches wide and spaced four feet back-toback. 

The screen is 16'6"x34'6". 

Cinema I's seats are beige, blending 

smoothly with the soft green patterned 

side walls of wall fabric and gold draperies 

curving across the front to the side walls. 

Aisle runners are a rich green-blue diamond 

pattern. 

CINEMA II IS LARGER 

Cinema II seats 800 in its 117x59-foot 

area. The chairs, 28 rows in three sections, 

are a new design similar to that used in 

the recently completed auditorium of nearby 

Goucher College. 

The 18'6"x40'6" screen in Cinema II is 

not part of an overall framework but is 

anchored to the rear wall with braces not 

visible to the audience. To enhance the 

unique floating effect, a cove of blue neon 

lighting is installed around the back of 

the screen's perimeter. This halo of subtle 

light remsiins illuminated throughout the 

program. 

Here a pumpkin hue is used for chaiis 

and draperies. The walls are turquoise 

fabric, and aisle runners are the same 

green-blue pattern. 

NEAT PACKAGING FOR PROGRAM VARIETY 

New, De Luxe Theatres First Twin Operation in Maryland 

By WILLIAM F. HALLSTEAD 

^ UR BASIC idea is greater programing 

latitude in almost the same area as a 

regular theatre," says Howard A. Wagonheim, 

president of Baltimore's Cinema 

Corp., owner of the unique new Cinema I- 

Cinema H dual theatre in Timonium, Md., 

just north of Baltimore. 

Located in the Yorkridge Shopping 

Center, Cinema I-II comprise two motion 

picture theatres housed in one building. 

Wagonheim terms it an "entertainment 

center." There are, probably, less than 

100 theatres like it in the 

these is in New York 

U.S. 

City; 

One 

another 

of 

in 

Pramingham, Mass. At least two are in 

the south in Port Lauderdale. Fla., and 

Charlotte, N.C. Cinema I-H, the first 

twin in Maryland, is one of the newest of 

these twin theatres. It opened last August. 

The theatres operate with only one cashier, 

one ticket taker and one manager. 

For Cinema I, the spacious, highceilinged 

lounge serves as a holding area, 

but in Cinema II there is a standee area 

eight feet deep and 50 feet wide (within 

the auditorium) with the standee rail 32 

inches high to give wheel-chair patrons an 

unobstructed view of the screen. 

Each theatre has its own booth, equipped 

Lobby, Cinema I. Lobby area is divided by glass arid aluminum partition; with Carpeting is carried up wall columns to add warmth to the lobby in Cinema I, 

Cinema II lobby beyond. Carpeting is common to both. with 26-foot ceiling. Note smart banquettes. 

The MODEBN THEATRE SECTION

. Vending 

, 

The 

with watercooled projectors. Both theatres 

can handle CinemaScope. Two to 

three ushers work the two auditoriums as 

demand requires. 

The lobby is divided Into two ai-eas by 

an aluminum-framed glass partition with 

two pairs of glass double doors. 

The lively green-blue rug pattern continues 

wall-to-wall through the dual lobby 

a tea In Cinema I's lobby, the carpeting 

15 carried right up several colimin-like 

panels to bring a degree of warmth where 

ceiling height is 26 feet. Ploor-to-ceiling 

drapes in Cinema I's lobby are solid turciuoise; 

in Cinema II's. the drapes are gold. 

In the lobby of Cinema II, the entrance 

lobby, is the cashier's boxoffice equipped 

with two units—one for overload— the refreshment 

bar and the ticket taker's post. 

candy counter is operated by Berlo 

and is augmented by several coinoperated 

candy and soft di-ink machines in 

the Cinema I lobby and in both auditoriums. 

Tlie twin theatre is air conditioned with 

two, 40 h.p. Fi-eon compressors, 75-ton, twocircuit 

evaporative condenser; and Is 

heated with gas. Various acoustical treatments 

ai-e used: Acoustone 120-flssui-ed 

mineral tile for auditorium ceilings, Owens 

Corning Fiberglas in restroom ceilings, U.S. 

Gypsum Texturetone (heavily textm-ed 

acoustical tile) for lobby and lounge 

ceilings. 

Restrooms and powder room are located 

in the lounge in Cinema I and in the rear 

of the auditorium in Cinema II. Mosaic 

tile was used in all restrooms. 

Lobby, Cinema II. BoxoUicc, candy counter and doorman are in this section. 

TICKETS ARE COLOR-CODED 

Tickets for both theatres are sold from 

the same machine, but are color-coded for 

the ticket taker's convenience in directing 

patrons to the proper auditorium. Pricing 

is somewhat unusual in that this is the 

first Maryland theatre, to Wagonheim's 

knowledge, that admits youngsters up to 

16 at a children's price. The idea is that 

although children in the 13-16 age bracket 

can go to the theatre unaccompanied by 

adults, their allowances often are not much 

greater than those of younger patrons. In 

addition. Cinema I-n is depending heavily 

on habit patterns to provide an increasing 

number of patrons, and this unusual 

pricing is expected to aid in that direction. 

Regular admissions are 50 cents, child to 

16; 75 cents weekly matinee; $1 evenings, 

weekends, holidays. For first nms—and 

Continued on following 

page 

Ticket-taker is positioned to handle patrons for both theatres, 

doors to Cinema II auditorium are at right. 

Entrance to Cinema I lobby is at left, and 

CREDITS: 

Air Conditioning, Heating: The Poole and 

Kent Co., Carrier 

Carpet: Masland & Sons, Calvert 

Custom Concessions: Masterkraft 

Lamps, Cinema I: Peerless Magnarc 

Lamps, Cinema II: Strong Futttra 

Lenses: Super Snaplite, Cinephor 

Projection, Transistorized Sound: 

Century 

Rectifiers: Strong Bi-Powr 

Rewinds: Goldberg 

Screen: Pearlescent 

Seats: Heywood-Wakefield 

Sign, Custom Letters: Claude Neon 

Ticket Machine: General Register 

AUTOMATICKET 

The auditorium of Cinema I seats 500 persons in luxurious, 24-inch wide chairs. 

B0XOFTICE February 15, 1965

NEAT PACKAGING FOR VARIETY 


page 

Baltimore suburbs get an increasing number 

of these—admission prices are 50 cents, 

child to 16; $1 weekly matinee; $1.50 evenings, 

weekends, holidays. Prices are comparable 

to those of adjacent areas. 

Screenings of five shows per theatre per 

day are on staggered schedules to effect 

ten different starting times. 

"For this theatre, we decided against a 

conventional marquee," Wagonheim said. 

"Historically, the marquee is an impulse 

reactor as is the outside cash box. Today 

we depend on entertainment habit patterns. 

People make up their minds before 

leaving the house." 

Accordingly, the marquee has become an 

abbreviated overhang for patron convenience, 

and it bears no lettering at all. 

Instead, the two concurrent featui-es are 

quietly advertised on an attraction board 

to the right of the ten-door entrance and 

in two small poster cases to the left. The 

result is one of dignity in this residential 

area shopping center. Changing the legends 

is a simple ground-level operation. 

RED AND BEIGE 

BRICK EXTERIOR 

The $400,000 cinder block masonry building 

is faced with red brick on the exterior 

side walls and unpainted beige brick, in 

two tones, on the facade. It was completed 

in six months by the Yorkridge Realty Co. 

The architect was Morris Zimlin, Baltimore; 

interior decoration by Paramount 

Associates, Philadelphia; supplies, J. F. 

Disman, Baltimore. 

Thomas E. Lynch is resident manager, 

assisted by Albert C. Rohe. 

Parking is available for 1,200 cars. 

Cinema I-II is the ninth theatre of 

Cinema Corp. of MaiTland which operates 

in the Metropolitan Baltimore area. Two 

are drive-ins. The chain's tenth theatre is 

scheduled to open soon in Baltimore City. 

The screen in the auditorium of Cinema I is neon backlighted while program is being shown. 

Chairs in Cinema II are installed on wide centers. The walls th turquoise fabric. 

Critic's 

choice: 

comfortable Irwin theater seating/ 

Irwin quality means thickly padded nosag 

springs, gently curved backs, spacious 

arm rests . . . rugged construction, du- 

1^ 

rable fabrics, practically indell^P 

structible finishes. And it's all 

1 

IRWIN 

yours at moderate cost. Our 

illustrated catalog tells the full 

story. Write for your free copy. 

IRWIN SEATING COMPANY 

;.W., 

GRAND RAP 

"UNIVERSAL" 

IN-CAR SPEAKER 

Only Speaker Made of Rugged 

Permanent Mold Aluminum 

DESIGNED & BUILT TO 

OUTLAST ALL OTHERS! 

THEATRE NAME CAST, NO CHARGE, 

ON ALL ORDERS 72 OR MORE. 

DriveIn Theatre Mfg. Co 

REPLACEMENTPARTS 

Available For: 

•RCA 

Theatre Sound Equipment 

& 

• BRENKERT 

Arc Lamps & Projectors 

CONTACT YOUR LOCAL THEATRE 

SUPPLY DEALER, OR WRITE: 

EDW.HWOLKJnc. 

1241 So. Wabash Ave. 

Chicago, Illinois, 60605 

U. S. A. 


— 

The two-story, glass lobby of the Park Terrace Theatre offers a panoramic 

view of the Park Road Shopping Center in suburban Charlotte, N.C., and 

gives patrons the feeling of being outside. This effect is heightened by 

the large skylight, and a variety of plat er arrangements. 

20-YEAR DREAM NOW ENCHANTING REALITY 

The Jtetc Park Terrace Theatre, Charlotte. 

N.C., is the culmination of a 20-year 

dream of Wilby-Kincey Corp. and its 

president, H. F. Kincey. Plans were made 

for a new flagship house in downtown 

Charlotte before the Allied forces made 

their dramatic landing in France, June 6. 

1944. Following the war, government 

building regulations prevented construction 

for a number of years, and when permission 

loas finally granted Wilby-Kincey 

had decided it ivould not build downtown. 

After several years and an exhaustive 

search of sites, a shopping center location 

was chosen, but construction was delayed 

for more than a year by legal difficulties. 

Finally, ground was broken and the new 

theatre ivas opened in mid-1964. 

The story of the Park Terrace was told 

so thoroughly and so well in a special, 

eight-page section of the Charlotte News 

largely devoted to it by Emery Wister, News 

entertainment writer, that Boxoffice- 

MODERN Theatre is doffing its pen itypeicriteri 

to the man who icas there. Incidentally, 

Wister is a member of the National 

Screen Council whose members 

select the winner of the Blue Ribbon 

Award each month. His story, prior to the 

opening, follows: 

From the first row of gold-colored seats 

to the concessions bar in the lobby, the 

Park Terrace is the last word in modern 

theatre construction. 

Tlie seats are actually rocking chairs 

not the type grandma used, but theatre 

seats which seem to float and give the 

occupants the utmost in comfort. When 

the occupant shifts his weight, the chair 

adjusts itself to his new position, thus affording 

perfect comfort for the viewer. 

Seats are spaced 40 inches apart, leaving 

adequate room for passing so occupants 

need not stand to permit passage in and 

out of their rows. 

The Park Terrace is the only Charlotte 

theatre equipped with this Innovation in 

seating. 

The theatre has an electronic air conditioning 

system that can provide 25 per cent 


W harlotte's newest motion picture 

theatre, tlie 1.000-seat Pai-k Terrace, 

opens its doors in Park Road Shopping 

Center tomorrow night. 

Planned as the South's most luxurious 

theatre, the building is the ultimate in 

comfort and beauty and has the latest and 

most expensive projection and sound 

equipment. 

The canopy extending from the marquee to the front lobby otters all-weather protection. The front of the 

theatre is constructed principally of glass, ornamental stone and brick masonry. 

BOXOFFICE Febi-uary 15. 1965 47

20 -YEAR DREAM A REALITY 


more output than its maximum need. This 

system works in winter as well as summer, 

bringing in fresh air from the outside, 

cooling it when necessary, and heating it, 

if required. 

The temperature is automatically regulated 

rvith a direct relationship to outdoor 

temperatures. The system thus provides 

invigorating air and does it quietly so patrons 

are not distracted. 

The projection booth in the theatre is 

equipped with the newest and latest 70mm 

carbon arc lamps and projectors. This 

means the theatre can show both regulation 

35mm films and the roadshow attractions 

like "Cleopatra" and "Fall of the 

Roman Empire." 

The large, attractive refreshment bar is a focal point of the Park Terrace lobby. 

*^^^WI 

All four walls of the auditorium ore luxuriously draped, for both beauty and better acoustics. 

FULL AUDIENCE PARTICIPATION 

A full-range stereophonic sound system 

has been installed. It is designed to give 

lifelike reality to voices, music and various 

effects on the film's soundtracks. It will 

reproduce all sound on the tracks from a 

bass-throated steamboat whistle or the roll 

of distant thunder to the shrillest, highestpitched 

sounds the himian ear can detect. 

This gives the audience a feeling of participation 

in the events occurring on the 

screen. 

The huge, 55-foot widescreen will provide 

distortion-free images. The picture 

reproduction will be even more lifelike because 

of the direct line the beam will travel 

between projector and screen. 

The attractive canopy which runs between 

the front lobby and the marquee 

sign offers patrons all-weather protection. 

Car drivers may discharge their passengers 

under this canopy, then proceed t© the 

large parking lots only a short distance 

away. 

Everything about the Park Terrace was 

designed ivith a view to luxury and comfort. 

The thick, brilliantly hued carpet 

was created especially for the theatre. Designed 

to harmonize with the orange-gold 

draped walls of the auditorium and the 

gold seats, the carpet greets patrons as they 

enter the lobby and takes them down the 

aisles to their seats. 


CREDITS: 

The 1,000, super-comfortable theatre chairs are spaced on wide centers and staggered. 

Architect: Six Associates, Inc. 

Butter Dispenser: Serv-O-Mat 

Carpet: Karagheusian Gulistan 

Changeable Letters: Adler 

Contractor: C. P. Street 

Decoration, Draperies: Wil-Kin 

Drink Dispensers: Jet Spray, 

Dole Director 

Ice Machi7ies: Scotsman 

Lamps: Ashcraft Cinex 

Lenses: Bausch & Lomb, Kollmorgen 

Popcorn Warmer: Wil-Kin 

Projection, Sound: Century 

Screen: Technikote 

Seats: Heywood-Wakefield 

Sign Manufacturer: State Neon Co. 

Tickets: Globe 


' 

' 

e 

Sclf-Service Merchandiser 

Keeps Food Hot and Crisp 

FOR MORE 

INFORMATION 

New Play Equipment Ideal 

For Drive-In Theatres 

Use Readers' Service 

Bureau Coupon on Page 51 

Throwaway Food Service Cartons 

And Free, Colorful POP Signs 

The Vittle Vendor VCD-48, manufactured 

by Star Metal Corp., is designed 

for installation in the cafeteria line and 

to keep shrimp rolls, pizza, French fries, 

boxed popcorn and other foods hot and 

crisp, retaining their full flavor. The unit 

is all stainless steel for maximiuii sanitation. 

The super-structure merchandises 

food reproductions in living color, illuminating 

compartment interiors for greater 

sales appeal. The merchandiser is divided 

into two fully insulated, thermostatically 

controlled compartments, each maintaining 

its own dry heat temperature. Compartments 

feature sliding, shatterproof, 

glass doors for heat retention and an unobstructed 

view. 

New Model Trackless Train 

For Promotion, Playgrounds 

SPECIAL DE 

BOXES FOR CHICKEN. 

BURGER i BARBECUE 

Specially designed food service cartons 

which are disposable after use are available 

from Bang Printing. Featured items 

are boxes for chicken, hamburgers, French 

fries, barbecue, shrimp and fries, 

fish and regular and foot-long 

frankfurters. The throwaway car- 

_^ 

tons provide fast, low-cost, convenient, 

eye-appeal service. A 

bonus is offered by Bang with free, ( 

colorful point-of-purchase signs in 

each case of cartons. 

Claims mode for products described 

editorially on this and other pages are 

taken from the manufacturers' statements. 

- 

The "Swedi-sh Gym, of 

playground equipmeuL awii,,i..i. ;ii.iii The 

Delmer P. Harris Co., is ideal for both play 

and healthy exerci.se and highly desirable 

for drive-in theatre playgrounds. This 

unit combines the balance beam, parallel 

bars, wide overhead ladder, fireman's pole, 

chinning bars, stall bars, overhead bar, low 

bar and rectangles into a circuit training 

r>iî^^ 

Continued on page SO 

At last, a bird repellent 

that really works 

,and it's transparent, too! 

Deiblcr Trackless Trains is introducing its new model train called the 

Job Money Maker." It is composed of the complete power unit and two 

coaches. Full-size canopies and frame work of over-the-road type are 

features. The train boasts people-size doors and people-size seats. Side walls 

are three-eighths inches thick. Service and maintenance can be obtained at 

any service station. The power unit is a modified jeep with hydraulic brakes 

and four shock absorbers. It has a 12-volt electric system and three-speed 

syncromesh transmission. The body is Unisteel Fiberglas. The power unit 

has a low cruise of ten miles per hour and a high cruise of 60 miles per hour. 

The coaches have automatic hydraulic brakes, safety breakaway breaks and 

the bodies are of Fiberglas Unisteel. The coaches are 15 feet long and 60 

inches wide and each will accommodate 24 adults.

C 

with modern, first surface 

REDUCE 

SCREEN 

LIGHT 

LOSS 

TUFCOLD DICHROIC REFLECTORS 

The light reaching your screen must be reflected by the 

lamphouse mirrors, therefore brilliancy of your pictures is 

dependent directly upon the condition of your reflectors. 

Using TUFCOLD reflectors, projected light is 

reflected from 

the front surface without passing through the glass twice, 

as with second surface mirrors. 

See your dealer now for the size you need or write 

for data on sizes for all lamps. 

Th. Electric Corporation 

XI CITY PARK AVENUE • TOLEDO. OHIO 43601 • PHONE: (419) 248-3741 

A Modern Work of Art 

Manufactured and Distributed by: 

PLAINFIELD. INDIANA 

NEW EQUIPMENT, DEVELOPMENTS 


or obstacle couise with a logical approach. 

All the training stations or obstacles are 

together so that they occupy a compact 

space and can be easily supervised. Children 

travel through the course in a zigzag 

fashion. The gym can be used as a 

circuit training course for group or individual 

development, as an obstacle course 

for testing, and as apparatus for free play. 

It can be used by children of all 

Die-Cut Drive-ln Bumper 

Signs Win Merit Award 

sizes. 

SPRINGMILL 

DRIVE-IN THEATRE 

MANSFIELD, OHIO 

PARKSIDE 


NAVARRE AVE.. OREGON. 

EASTSIDE 


WOODVILIE RD. 

NAPOLEON 

DRIVE-INTHEATRE 

Day-Glo bumper strips which are now 

promoting the eight drive-in theatres of 

the Jesse James Theatre circuit, out of 

Toledo, were screened and die-cut by Ace- 

Hi Displays, Inc., and won an "exceptional 

merit award" given by the Fasson division 

of Avery Products Corp., producer of sign 

materials. The brilliant Day-Glo red and 

deep blue vinyl inks and the PasCal 500S 

white vinyl on which the signs were 

screened contribute to the effectiveness 

and long life of the strips. According to 

Ace-Hi. whUe the die-cutting adds to the 

cost, because of its irregular shape, it demands 

and gets more attention. The vinyl 

plastic is also more expensive than the 

conventional paper stock most commonly 

used, but because of its longer life and 

neat appearance (without coming loose 

around the edges) it proves less expensive 

in the long run. Ace-Hi says it is estimated 

the average bumper sign is read approximately 

100 times per day. Thus, for 60 

days there would be 150,000,000 impressions 

at a cost, in this particular case for 25,000 

pieces, which figures out to $.000009 per 

Impression, and the signs will last much 

longer than 60 days. 

Carroll E. Casey 

Carroll E. Casey has been named general 

manager of the Kodak Exhibit at the New 

York World's Fair for 1965. 

FREE 

PARTS 

CATALOG 

MINI 

GOLF 

OBSTACLES 

WORLD'S LARGEST SELECTION OF 

FIBERGLASS—STEEL—WOOD 

BOSCO^ 533 River Road, North Tonawanda, N. Y. 

WESTERN ElECTRONICS 

CUT YOUR CONE BEPLACEMENT COST 

WITHOUT CUTTING QUALITY 

SPEAKER CONES REBUILT 

GOOD AS NEW OR BETTER 

GUARANTEED—WEATHERPROOFED 

CO., 

IIZJ 


' 

' 

CONDENSED INDEX OF PRODUCTS 

ADMISSION CONTROLS SYSTEMS. DRIVE-INS 

K-Hill Signal Co. 26 

ATTRACTION BOARDS AND LETTERS 

Bsvelilo Mfg. Co. 3 

Sal. 

BIRD REPELLENT 

Bogerl Co.. A. Z - 

BOXOFTICE SIGNS 

Dura Engraving Corp. 

BUMPER STRIPS 

Aco-Hi Displays. Inc. 

BUTTER CUPS FOR POPCORN 

Supurdisplay. Inc.. Server Sales. Inc. 

BUTTER OIL FOR POPCORN 

Dairy Service Co 

CANDY 

Horshey Chocolate Co 

CARBON SAVERS 

Cali Products Co 

CARRY-OUT TRAYS 

Bang Printing Co 

Theatre Candy Co.. Inc 

CASH DRAWERS 

Indiana Cash Drower Co. 15 

CLEANING COMPOUND, WINDOW CLEANER 

C. B. Dolge Co. 3. 

CONCESSIONS FOODS 

Castleberrys Food Co - } 

Party Batter Co. 1 

CONCESSIONS EQUIPMENT 

Glenco Refrigeration Corp. — j 

Gold Medal Products Co .^. ' 

Meterflo Div., Bastian-Blessing Co 2 

DRINK AND ICE DISPENSERS „ 

Meterflo Div., Bastian-Blessmg Co i 

Scotsman. King-Seeley Thermos Co. 2 

Superior Refrigerator Mfg. Co. 1 

DRINKS, SOFT 

Coca-Cola Co. , 

Dr Pepper Co 

Pepsi-Cola 

DRIVE-IN THEATRE EQUIPMENT 

Ballantyne Inst. S Elect.. Ir" "" 

' 

Drive-In Theatre Mlg. Co. 

21, 28, 37, 

40. 

REPAIR SERVICE 

Walters Sales & Service Co.. Lou 

REWINDS 

Goldberg BrOH. 

SANITATION EQUIPMENT 

County Specialties . . 

SCREEN SURFACING DRIVE-IM 

David Siegel 

Technikote Corp. -.. 

SCREENS, INDOOR 

Technikote Corp. 

SEATING, HAHDTOPS 

Irwin Seating Co. 

SUDES FOR LOCAL ADVERTISERS 

National Studios 

SNOW CONE EQUIPMENT 

S. T. Echols. Inc. 

SOUND SYSTEMS. TRANSISTORIZED 

Ballantyne Inst. S Elects. 

SPEAKERS IN-CAR 

Drive-In Theatre Mlg. Co. 8, 

Poge 

Motiograph. ...... _ ,, 

National Theatre Supply J' 

. 

Projodod Sound =" 

Rood Speaker Co. •" 

SPEAKER RECONING AND REPAIR 

Minneapolis Speaker Co. J' 

National Speaker Roconing Co. J3 

=" 

Woslora Electronic 

TOWERS. WINGS. FENCE. SPEAKER POSTS, 

BOXOFFICES. TRAFFIC RAIL 

Selby Industries, Inc, « 

Siegel, David - "^ 

TRANSISTORIZED SOUND 

National Theatre Supply Co, 

•>' 

XENON LAMPS & POWER SUPPLIES 

Artoe Carbon Co., Lee 

XeTRON Div.. Carbons. Inc. 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information °" P^°d"'^^^°"J. 

f '^'"' 

advertised in this Hsue of The Modern Theatre Section or d^-^^'b^^ in the New 

Equipment and Developments" and "Literature" and news 

^^f^' ^l^^'^^^-f^'^^^ 

tisements or the items on which you want more information. Then: ^'1 '" y°"; 

name address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stomp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of February 15. 1965 

Page 

Page 

Ace-Hi Displays, inc V- 

n LoVeizi Machine Works 24 

Artoe Carbon Co., Lee ^^ D Liberty Disploy Fireworks Co., Ine 42 

Ashcraft Mtg. Co., C. S ••• Lomma Enterprises, Inc 31 

-^^ 

D Ballantyne Inst. & Elect., Inc 40, 41 

Manley, Inc ^... •- 1' 

Bong Printing 

D Meterflo Div., Bastian-Blessing Co 21 

n Bevelite Mtg. Co ^ n Minneapolis Speaker Co 31 

Bogert Co., A. Z y. 

Motiograph, Inc ^4 

Notional Devices Co ff 

Cali Products Co ^° Notionol Speaker Reconing Co " 

D Inc f° D Notional Studios °± 

n Carbons, 

^- Castleberry's Food Co, 

O National Theatre Supply Co. 

n County Specialties -- 

North American Philips Co 

Dairy Service Co '" 

Party Batter Co 

n Deibler Trockless Train " 

Pepsi-Cola Co 

G Dolge Co., C. B ^| 

n Dr Pepper Co 

\ 

Pioneer Sales Co 

n Dri-View Mfg. Co » 

Drive-In Theatre Mfg^.^ Co. 8, 

.„^....^^...^jj. Projected Sound, Inc 

n Reed Speaker Co • 

Scotsman, King-Seclcy Thermos Co 

12 Dura Engraving Co ^' 

n Echols, T Inc., S. "•••••••• 

Selby Industries, Inc 

'^ 

D Eprad, Inc 31, 33, 35 

Siegel, David •; 

Flowers of Hawaii, Ltd '^ 

Simonin's Sons, Inc., C. F 

Glenco Refrigeration Corp 

Spatz Point Industries, Inc 

Goldberg Bros 

n Speed Scoop 

Star Metal Corp - 

Gold Medal Products Co. 

Strong Electric Corp *, 

Greer Enterprises 

n 

Q 

Harris Co., 

Delmer F 

Supurdisploy, Inc., Server Soles, Inc 

Superior Refrigerator Mfg. Co 

Hershey Chocolate Co 

D Heyer-Shultz, Inc 

Technikote Corp 

Indiana Cash Drawer Co. n Theotre Condy Co., Inc 

.. 

Welters Soles & Service Co., Lou 

Irwin Seating Co 

Western Electronics 

K-Hill Signal Co 

D Kinner Products Co D Wolk, Inc., Edw. H • 

n XeTRON, Inc., Division of Carbons, Inc. 

n KoUmorgen Corp '^ 

n 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

Self-Service Merchandiser f( for Hot Food . 49 J 

Trockless Train for Promot 

Playgrounds .... 

n 

Throwawoy Food Service Cartons 49 

Swedish Gym Ploy Equipment " 

Die-Cut Drive-In Bumper Signs 5U 

REFLECTORS 

Artoe Carbon Co., Le 

Heyer-Shultz. Inc 

Strong Electric Corp. 


OTHER NEWS of PRODUCTS and EQUIPMENT 

Page 

Xenon Light System for 

.... 34 n Self-Contained Ice-Moking 

n Bird Repellent ... 39 

Drink Dispenser 

Page 

Xenon Lomphousc for 16, 35mm 

... 40 

Page 

.... 40

about PEOPLE / 

z 

r--^ 

C. p. O'Grady has 

been elected administrative 

vice-president 

of National Theatre 

-^ 

Supply Co., according 

to W. J. Tumbull, 

f*%>fl 

president. O'Grady 

J has been associated 

mL with NTS for 35 

B yeai-s in many ca- 

pacities. 

. . 

^^ ^B^^^ 

He will con- 

HK J^> ^^^^B tinue to serve as 

president of Cinesound 

C. P. O'Grady 

Service Corp.. 

a wholly owned subsidiary of NTS. 

and PRODUCT 

J. Thomas Hartung, general sales manager 

of Jet Spray Corp., has announced 

the appointment of Joseph A. Minto to a 

newly created position of field sales manager. 

Minto moves up from his former 

post as eastern sales and service manager. 

He has been with the company seven years. 

John T. Brown has been elected vicepresident-corporate 

sales of Beech-Nut 

Life Savers, Inc. Alger B. Chapman, president 

and chairman of the board, made the 

aimouncement. Brown joined Beech-Nut 

last year as sales planning manager. 

Theatremen visiting the booth of Projected 

Sound at the Texas Drive-In Theatre 

convention in Dallas, February 23-25, 

will be rewarded with tie tacs or charms. 

The tie tacs are in a silver finish and the 

charms in a silver or gold finish. The tie 

tacs and charms were also given to the 

^JQI^H 

company's customers during the Christmas 

season. 

BOXOFFICE-MODERN THEATRE 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Theatre or Circuif 

A. & M. Karagheusian, Inc., a subsidiary 

of J. P. Stevens and Co., Inc., since January 

1964, became a division of Stevens 

February 1. In conjunction with the 

change of status, the original Karagheusian 

corporation was merged with J. P. Stevens 

and Co., Inc., and was renamed the Gulistan 

Carpet Division. The executive structure 

of the new division will not be affected 

and Steele L. Winterer will continue as 

president. Walter J. Corno remains vicepresident 

and treasurer. 

Seating or Cor Capacity.. 

Street 

Number 

City 

JjFold along with BOXOFFICE address out. Staple or tape closed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this 

material to: 

The Editor 

MODERN THEATRE 

William H. Ramsell (left), inventor of the startling, 

new, Le Duet movie exhibition process, explains a 

model of a pilot theatre to Sunnyvale, Calif., vicemayor 

Eugene Conrardy. The theatre is scheduled 

to open in July. (See page 41 of this section.) 

^Fold along this line with BOXOFFICE address 

20-YEAR DREAM A REALITY 


BUSINESS REPLY ENVELOPE 

Class Permit No. 874 Section 34.9 PL&R - Konsos - 

City, Mo. 

BOXOFFICE-MODERN 

THEATRE 

The lobby is a modernistic house of glass 

providing panoramic views of the shopping 

center and gives patrons the effect of being 

outside when they are enjoying the allseason 

comfort of the interior. 

Ladies' and gentlemen's lounges lead off 

the lobby. 

Manager Glenn Grove's office, lounges 

for theatre persormel and concessions 

storage rooms are on the second floor. 

A large, attractive concessions stand Is 

also in the lobby. 

• THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY, MO. 64124 


ADLINES & EXPLOITIPS 

ALPHABETICAL INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWMANDISING IDEAS 

THE GUIDE TO] BETTER BOOKING AND BUSINESS -BUILDING 

Pitch to Minorities Adds Up to Majority at Boxoffice 

Here's Model Campaign 

On Special Topic Film, 

'World Without Sun' by 

Award Winner-Scientist 

Jacques-lves 

Cousteau 

Selling special subject features and theatrical 

docmnentaries is a tough job. As 

Eki Hai-ris, promotion manager for Herbert 

Rosener Theatres in southern California, 

puts it the task is "trying to reach minorities 

to get majorities," the latter, at the 

boxoffice. 

Harris was referring to the recent premiere 

at the Beverly Canon Theatre in the 

Beverly Hills section of Los Angeles of 

"World Without Sun," the 130-minute feature 

filmed by "oceanaut" Jacques-lves 

Cousteau and his associates on a coral 

shelf 40 to 80 feet below the Red Sea. The 

Cousteau oceanauts won an Academy 

award for "The Silent World," their first 

film of the fascinating undei-water world. 

Rosener Theatres general manager Sydney 

Linden, Columbia exploiteer Jack Berwick 

and Harris went after the intellectuals 

and adventure-seekers and succeeded in 

creating tlieir hoped-for "majority" at the 

boxoffice! Their well-planned and executed 

campaign is related in detail. 

ADVANCE PRESS 

All dailies and weeklies carried ads, art 

and publicity stories. In exchange for 

tickets, sports commentators carried plugs 

on TV, radio and FM stations. Featured 

in the publicity stories was a diving saucer 

named Denise, in which the oceanauts 

lived for two weeks without surfacing. 

Since the showing occuiTed diuing the holiday 

season, the newspapers gave inrpressive 

space to a story and art on an annual 

Christmas party by the Los Angeles Underwater 

Photographic Society given beneath 

the waves off Catallna Island. 

The Herald & Examiner ran a special 

Sunday two-page layout on undersea explorations, 

devoting the upper second page 

to "World Without Sun." This stirred up 

plenty of interest in the film. This appeared 

on the Sunday before opening in 

the popular Man's World section. A perfect 

tiein with the film's title. 

One of the most popular local feature 

writers, Art Seidenbaum, after seeing the 

film, ran a special feature exclusive on 

the front page of the Family section, read 

by a majority of women a^ well as men. 

BOXOFFICE Showmandiser 

Feb. 

Two shapely 'mermaids model left photo' US Diving Co. aqua-lungs on the "World Without Sun" 

premiere night at the Canon Theatre in Beverly Hills. The Los Angeles debut was sponsored by the 

diving equipment concern The girls also demonstrated the Scuba outfit from the stogc. Right photo: 

Sydney Linden, at far nght in picture, general manager for Herbert Rosener Theatres; E. D. Harris, promotion 

manager, at left, and Tommy Thompson, public relations manoger, second from right, for the 

U.S. Diving Co., welcome Andre Laban, second from left, associate producer, on premiere night. 

This was responsible for the large family 

trade that patronized the theatre. 

U. S. DIVERS CO. A SPONSOR 

U.S. Divers Co., distributor of the aqualung 

and other equipment used in the film, 

sponsored an invitational premiere screening 

at the theatre on a Monday night, ten 

days before the official opening. The 

guests included the editors and critics from 

dealers, leading skin divers, naval executives, 

college instructors, leading photo 

stores and sports stores, etc. This permitted 

the word of mouth campaign to get 

rolling in advance. 

PRETTY SKINDIVERS ON STAGE 

Young mo\ie, TV and stage performers 

and female skin divers modeled the aqualung 

tanks for some leg art on stage during 

an intermission. They also were photographed 

for the tradepapers and the local 

papers while mingling with the guests in 

the lobby. 

ON TV SHOWS 

Tommy Thompson, who is publicist for 

U.S. Divers Co. and skindiving instructor 

at local colleges, made personal appearances 

on many sport and deep sea adventure 

TV shows, showing a short strip out 

of the film, for discussion with the com- 

— 21 — 

mentator. He also appeared on the Tom 

Prandsen KNBC-TV show. Frandsen is 

a top skindiver who really gave the film a 

thorough plug. Bill Burrud also presold 

the film on his travel and adventure 

KCPO-TV show. 

DISPLAY AT MARINELAND 

U.S. Divers Co. built a special display at 

Marineland, one of the most pKjpular 

tourists attractions in southern California, 

showing off the aqua-lung, along with 

three-sheets and playdate of film. Young 

female movie aspirants modeled the aqualung 

and passed out literature on the film. 

DEALERS DISCOUNT TICKETS 

U.S. Divers Co. printed 20,000, $1 discount 

tickets, taking one side for their 

own ad and dealer imprint. These tickets 

were supplied to the dealer retail outlets, 

sports and camera stores and Navy bases. 

Tickets good for any performance except 

the weekend helped to stimulate midweek 

trade. 

SPECIAL SALES 

Many student groups from high school, 

colleges, art centers, etc; attended, taking 

advantage of special group sale prices. 

All teachers and high school and college 

(Continued on next page)

— 

CITATIONS FOR DECEMBER-JANUARY 

Arthur Hallock, manager of the Paramount Theatre for the Schwaber circuit in 

Baltimore s Overlea section. A Boxoffice Citation for Meritorious Showmanship 

goes to this showman for a special benefit night he put over with rare 

enthusiasm. The special show was for Miss Maryland of 1964. who was none 

other than Hallock's daughter Tracy, one of his ten children. 

• 

Holly Fuller, manager of the Xenia Theatre in Xenia, Ohio. This former Canadian 

Odeon showman is cited for his full-scale promotion of the Chrysler Motor Corp 

tieup in behalf of "The Lively Set." 

• 

Bob Nelson, Isle Theatre at Aurora, III. Honored for a happy adaptation of the 

local-names-in-want-ads promotion. Nelson arranged a 30-day deal with the 

local newspaper in which star names from upcoming films were inserted in 

want ads. 

• 

Harry A. Wiener, WeUmont Theatre, MontcMr, N. J. This ambitious showman 

excelled all his old marks by his "fabulously" successful campaign in behalf 

of "Fabulous Spain. 

• 

J. E. Thorson, Hanford Theatre at Hanford, Calif. His promotion for a Hi Jinx 

Shindig for "The Night the World Exploded" and "Mr. Sardonicus" added 

something different to spook show exploitation—it was built up around 

oddball humor. 

• 

Jack Mitchell, Parkway Theatre at Miami. His stage marriage of a 100-pound 

Italian-ancestry girl and a 265-pound wrestler grabbed major space for 

"Marriage Italian Style." 

• 

Joe B. Stone and Ray Near, Colorado Amusement Corp., Denver. These show 

builders rounded up a vintage calliope and old Conestoga wagon to ballyhoo 

their new Arvada Plaza Theatre months before opening. 

Golden Girl 

A pretty model, painted from head to foot 

with gold paint and wearing a gold bathing 

suit and gold shoes, paraded through the 

business district with a three-piece Dixieland 

band (theatre employes) for a week in advance 

of "Goldfinger" at the Kimo Theatre 

in Albuquerque. She gave out a number of 

5x5-inch cards, gilted on one side, good for 

free admission during the run of the film. 

Three merchants, Zaie's jewelry store, Lynn's 

apporel store and Franklin's clothing store 

donated gift certificates which were given 

away by the Golden Girl in two stage appearances 

on opening night. During the advance 

promotion, she appeared at all three 

i 

• 

Paul Ricketts, Ness City, Kas., theatre owner. Presented a Citation for his "Dear 

Friend" letters announcing the purchase and remodeling of the Moore Theatre 

in Plainville, Kas. 

• 

Bob Northup, supervisor for Stewart & Everett Theatres of three drive-ins at 

Wilmington, N. C. Cited for persistent, general showmanship proficiency. 

• 

Constantin Babayanni, manager of the Skouras 59 Theatre at Nanuet, N.Y. Standout 

street promotion, a Sphinx on wheels, constructed by projectionist Mark 

Waldherr. 

Voice Contest Effective 

At Thecrtre in Pharr, Tex. 

Lew Bray, jr., manager of the Texas 

Theatre in Pharr, Tex., reports that he 

ended his "mystery voice" contest on 

KIRT at nearby Mission, and immediately 

started a "movie quiz" on the same radio 

station. 

"Mystei-y voice" originally was set up 

to iim only four weeks, but was continued 

for 27 weeks. Solid response kept it going 

24 weeks. Bray reported, when it 

began to lag with only 20 to 25 phone 

calls a week. The mystery voice was on 

once each afternoon. 

Bray said response came back up sharply 

with the new contest. Listeners have 

ten minutes to call their answers in to 

the radio station, with passes from the 

theatre given to those answering correctly. 

Following this, a one-minute spot announcement 

is given on the cmxent attraction 

at the Texas. 

Bray said most of his playdates are first 

runs in PhaiT, right behind showings in 

nearby McAllen and Edinburg. Word-ofmouth 

advertising adds a sharper edge 

"to my contest," he said. 

During the holidays, safety slogans were 

added to the program, such as, "Drive 

Carefully. The Life You Save May Be 

One of Om- Customers." 

Karate for 

'Goldfinger' 

The Central New York Karate Club and 

the Syracuse. N.Y., Judo Club members 

gave a demonstration in the lobby of the 

Paramount Theatre for "Goldfinger." 

Harry Unterfort, zone manager for Schine 

Theatres, said that even with patrons purchasing 

tickets ahead of time, there were 

lines to the corner of persons waiting to 

get in. 

stores. The gimmick received plugs on radio 

and TV. 

Campaign for 

'Sun' 

(Continued from preceding page) 

students, with proper identification were 

admitted for one dollar at any performance 

except weekend nights. This helped 

the word-of-mouth campaign, and brought 

large crowds of adults who paid regular 

admission prices. Brochures were mailed to 

all teachers during the run. 

The discount ticket, once in the hands 

of people, was practically a "walking billboard." 

It carried a lot of selling copy 

about the film, making it a conversation 

piece. 

Bookstores displayed books by Jacques 

Yves Cousteau, the film producer and 

scientist, with surrounding stills and theatre 

playdate. 

The April issue of the National Geographic 

contains a 40-page illustrated article 

titled "At Home in the Sea" by Cousteau. 

It includes numerous illustrations which 

could be arranged in a lobby board display. 

Beatle Girls on Streets 

Five Beatle girls, plus a sixth who was 

dressed In the provocative costume like worn 

by one of the showgirls in the film, made 

excellent outside ballyhoo for "A Hard Day's 

Night" at the Odeon Theatre in Camden, 

eastern England, where W. L. Webb is manager. 

22 — BOXOFFICE Showmondiser Feb.

Bowl Games Contest 

Warms 'Father Goose' 

A "Father Goose" award was presented 

to John McNaJiiara, English teacher at 

Valley Academy, who came closest in predicting 

the way the bowl football games 

would go. He won the trophy given by Sam 

Mitchell of Kallet Shoppingtown Theatre, 

Syracuse. N.Y., where the Cary Grant picture 

was playing and Jerry Sanders, program 

director of WFBL. The contest was 

conducted jointly by the theatre and 

WFBL. 

I 

Local Rock and Rollers 

Star With 'Roustabout' 

Local area rock and roll singers and 

bandsmen were given their day on a Friday 

night on the stage of the Wantagh 

(Long Island) Theatre by Manager Kenneth 

Pi-entiss. The home talent show for the kids 

was staged during the run of "The Roustabout." 

"It was great," Prentiss reported. "I 

don't know who enjoyed it most—those on 

the stage or those in the audience." 

The local editor commented: "Shows like 

this will cut juvenile delinquency." 

Celebrates Anniversary 

Ed Linder, managing diiector, Mount 

Kisco, Mount Kisco, N.Y., recently arranged 

with local merchants and banks to 

join in his celebration of the second anniversary 

of the theatre. They donated a 

total of 20 gift certificates wliich were 

given out at a drawing from the stage by 

the president of Uie Mount Kisco Board of 

Ti-ade. A 40x60 in the main lobby listed 

the names of those cooperating. Linder 

advises that a winner didn't have to be 

a patron. "Just walk into the lobby anytime 

when the theatre is in operation and 

obtain an entry blank from the cashier," 

he ruled, "then drop it in the lobby." His 

local newspaper gave him a nice writeup on 

the stunt, which he says was a real help 

and a goodwill builder during a generally 

slow time of the year. 

MPA Brochure on 'Guns' 

The community relations department of 

the Motion Picture Ass'n of America has 

prepared a special four-page "Special Applause" 

brochure on Universal's "The Guns 

of August," the explosive story on World 

War I based on. Barbara W. Tuchman's 

Pulitzer prize-winning and Book-of-the- 

Month Club best seller. Sixty thousand 

copies will be distributed nationally to educators, 

clergymen, community leaders, libraries, 

social workers, students and representatives 

of the mass media. The "Applause" 

brochure in the form of a letter 

from Margaret S. Twyman, director of 

community relations of the MPAA, is part 

of a series of promotional aids being developed 

on the picture which also include 

a study guide and a special library display 

poster. 

Three Yule Show Rentals 

Tom Williams of the Vernon Theatre, 

Mount Vernon, Ohio, counted three Christmas 

kiddy show rentals—with the First 

National Bank, the Chattanooga Glass Co. 

and the Continental Can Co. 

BOXOFFICE Showtnandiser Feb. 1965 

Bob McCashin, who lost summer left Minneapolis and a position as assistant monager at the Minnesota 

Amusement Lyric to manage Ben Berger's Dakota in Grand Fork, H.D., brought along with him the showman 

savvy learned as on apprentice under Maco oldtimers like Bob Thill ond Bob Corr. McCashin's recent 

promotion for "The Pajomo Party" had downtown Grand Forks agog. "We had a midnight New Year's 

Eve show," reports Bob, 'ond advertised that all people wearing pajamas to that performance would be 

admitted free. We hod quite a group turn out in the craziest pajamas you con imagine. The following 

night five couples came down and we let them in free also. This group wos really something. The 

boys all wore long nightgowns and caps that women wear when they sleep with curlers in their hair, the 

girls had pajamas and nighties, and all had teddy bears. We did very well on the picture." Picture 

shows a pajoma-clod group in the Dakota lobby. 

Good Old Days Morning Show Presented 

As Gesture to the Elderly; 516 Attend 

A special Thursday morning show for aU 

persons receiving government old age or 

retirement (social secm-ity) pensions was 

presented by Manager C. P. W. Meggison of 

the Gaumont Theatre in Doncaster, England. 

Although it was no big money-maker, 

the show, featuring '"WTien Comedy Was 

King" and some stage activity by local 

talent, the theatre was out no great expense; 

in fact, it was a few dollars to the 

good. 

PRIZE GIVEAWAY TOO 

With the help of the local secretai-y for 

social services, eveiT pensioner received an 

attractive ciixular, approximately SVixS 

inches, printed on one side in red, black 

and blue (with some copy in white reverse), 

which advertised the Gaumont's 

regiUar Golden Age bargain admission at 

afternoon shows, Monday through Friday, 

and gave details of the special morning 

show. The big comeon was a prize giveaway 

based on numbers on the back of the 

circulars. 

Arrangements were made at a nearby 

restaurant for a specially priced luncheon 

after the show. 

The film was obtained through the circuit 

home office free of charge. 

"My job was to organize a variety show 

to entertain the old people," Meggison relates. 

"I didn't have to look far for my 

soprano. My wife Jo entered into the spirit 

and offered to sing a selection of songs 

— 23 — 

from famous musical shows. Further 

scouting around, I managed to interest a 

number of local entertainers, including a 

Rehearsals were held on a couple 

pianist. 

of Sunday mornings, and an hour-long 

variety show was whipped Into shape 

which took the elderly folk back to the old 

music hall days, as did the film." 

Meggison managed to lead the entire 

audience into community singing. He reports 

the progi-am "brought down the 

house." 

During the interval while the screen 

was being reassembled, Meggison went on 

the stage and called the winning numbers 

on the circulars. Prizes were boxes of 

chocolates and baskets of fruit. 

A total of 516 elderly persons each paid 

the equivalent of about 25 cents admission. 

The restaurant sold 112 of its specially 

priced luncheons after the show. 

KIND GESTURE TO ELDERLY 

The newspaper quoted Meggison as saying: 

"This is a gesture to the old people 

of the area. They do not have a great deal 

to occupy their minds these days and we 

thought they would like to have this reminder 

of the good old days." 

Four-Column Mat in Paper 

George Perry, manager of the Malone 

iN.Y.» Theatre, was able to get a fourcolumn 

scene mat in his local newspaper 

for his showing of "Quo Vadis."

Those 

— 

XHIBITOR HAS HIS SAY 

lABOUT PICTURESi 

s. 

ALLIED ARTISTS 

stop Train 349 (AA)—Jose Ferrer, Sean 

Flynn, Nicole Courcel. If you like excitement 

and action, this is a must. Some of my 

customers wanted me to bring this back 

so they could bring their friends to see 

this fine picture. Played Wed., Thurs., Fri. 

Weather: Good.—Paul Shafer, Strand Theatre, 

Leplanto, Ark. Pop. 2,556. 

BUENA VISTA 

Three Lives of Thomasina, The (BV)— 

Patrick McGoohan, Susan Hampshire, 

Laurence Naismith. I agi'ee with a former 

comment that Disney's pictures are not doing 

what they used to. This one did only 

average business. All you get are the Uttle 

ones and it doesn't hold them. Would be 

ideal for Saturday-Sunday matinee. Played 

Wed. through Sat. Weather: Fair.—James 

Sketm, Crosby Theatre, Crosby, Minn. Pop. 

3.000. 

COLUMBIA 

Dr. Strangelove (Col) — Peter Sellers, 

George C. Scott, Sterling Hayden. This 

may have done okay in the cities, but it 

shoots over their heads in small towns. 

One of the poorest Sunday-Monday dates 

all summer. Strictly English, sophisticated 

dialog. Played Sun., Mon. Weather: Hot 

and dry.—Terry Axley, New Theatre, England, 

Ark. Pop. 2,136. 

Hey There, It's Yogi Bear (Col)—Animated 

cartoon. It's a nice show if played 

on a matinee. I used it in the evening and 

lost money. Played Thurs., Fri.. Sat. Weather: 

Pair.—Leo Backer, Valley Theatre, 

Browns Valley. Minn. Pop. 1,117. 

Ride the Wild Surf (Col)—Fabian, Shelley 

Fabares, Tab Hunter. This was a nice 

clean teenage type of which we should have 

more. It fascinates land-lubbers and coastal 

surfers alike. Played Wed., Thurs., Fri. 

Weather: Good.—Art Richards, Marion 

Theatre, Marion, S.C. 

METRO-GOLDWYN-MAYER 

(MGM-Re- 

Please Don't Eat the Daisies 

issue)—Doris Day, David Niven, Janis 

Paige. Repeat for us to excellent Thursday-Friday 

results. Seems to be what my 

patrons want. Doris Day is always a winner 

for us, so fellows, if you haven't had a 

repeat on it, it's worth a playdate. Played 

Thurs., Fri, Weather: Fair.—Skip and 

Marie Fletcher, Liberty Theatre, Seward, 

Alaska. Pop. 1,000. 

They 'Rolled in Aisles' 

For 'Pink Panther' 

"The Pink Panther" really had them 

rolling m the aisles. Everyone reaUy got 

a big kick out of it. The color and 

scope were very good. As a matter of 

fact I can't think of any faults. It has 

a little spice, but all people like a little 

bit of flavoring now and then. You will 

enjoy it along with everyone else. Business 

usual for January—a little slow. 

HARRY HAWKEVSON 

Orpheum Theatre 

Marietta, Minn. 

Top Business in N.D. 

On 'Way for Lila' 

If you have a Scandinavian trade 

area, "Make Way for Lila" from Parade 

Pictures is for you. Played with Paramount's 

two-reeler, "Springtime in 

Scandinavia," for an excellent program. 

Comments were good to excellent. Print, 

color and story aU good. This programer 

gave us the best gross so far 

in 1965, even including the holiday 

trade, and outgrossing "Pink Panther." 

"McHale's Navy," "Ride the Wild Surf," 

"Russia With Love," to name a few. We 

were very pleased with "Lila." 

KEN CHRISTIANSON 

Roxy Theatre 

Washburn, N.D. 

Rhino! 

(MGM)—Han-y Guardino, Shirley 

Eaton, Robert Culp. Beautiful color, 

good action picture, a family picture. Weak 

on the draw for the fairer sex, but our best 

Sunday-Monday grosser in October. Sold 

right. The trailer will sell it. No "Hatari," 

but good. Played Sun., Mon. Weather; 

Cool.—Ken Chi-istianson, Roxy Theatre, 

Washburn, N.D. 

Unsinkable Molly Brown, The (MGM)— 

Debbie Reynolds, Hai-ve Presnell, Ed Begley. 

A money-maker and pleased. If we had 

a lot of comedy in om- film fare the better 

for the patrons. Congratulations, Debbie, 

for entertaining a lot of folks. Played Sun., 

Mon., Tues. Weather: Okay.—C. A. 

Swiercinsky, Major Theatre, Washington, 

Ka^. 

PARAMOUNT 

Carpetbaggers, The (Para) —George Peppard, 

Carroll Baker, Alan Ladd, Bob Cummings. 

Did below average business and I 

think the reason was all the sexy publicity 

it received—or else the bigger towns got 

it all. I thought it was a very good picture 

and not nearly as smutty as the ads would 

make you think. Played Sun. through Wed. 

Weather: Good.—James Skeim, Cîosby 

Theatre, Crosby, Minn. Pop. 3,000. 

Patsy, The iPara)—Jen-y Lewis, Ina Balin, 

Everett Sloane. If you haven't bought it 

yet, leave it in the can and you've made 

money. Played Sun. through Wed. Weather: 

Pair.—Leo Backer, Valley Theatre, 

Browns Valley, Minn. Pop. 1.117. 

20th CENTURY-FOX 

Nine Hours to Rama (20th-Fox)—Horst 

Buchholz, Jose Ferrer, Valerie Gearon. As 

expected, this one did poor business, which 

was no fault of the picture. It needs some 

promotion. Very well made. AU who saw it 

Uked it. Played Wed., Thurs. Weather: 

Fair.—Bob Smith, Grand Theatre, Canton, 

Okla. 

UNITED ARTISTS 

Hard Day's Night, A (UA)—The Beatles 

(John Lennon, Paul McCartney, George 

Harrison, Ringo Stan-). This is just as poor 

and senseless as any I ever saw, but somehow 

it did fair business—kids and teenagers. 

The photography, by another nervous 

cameraman, was terrible. It makes one 

wonder why a piece of junk like this will 

do good business while a really fine pictui-e 

flops. Played Thurs., Fri., Sat. Weather: 

Fair.—Bob Smith, Grand Theatre, 

Canton, Okla. 

Magnificent Seven, The (UA) — Yul 

Bi-ynner, Eli Wallach, Steve McQueen. The 

second time around for this big western 

picture and it did all right again. The 

print was good on it and everyone enjoyed 

it. If you need a picture this one would do 

the trick quite well. Played Sat., Sun. 

Harry Hawkinson, Orpheum Theatre, 

Marietta, Minn. Pop. 380. 

Secret Invasion (UA)—Stewart Granger, 

Raf Vallone, Mickey Rooney. Filled with 

fighting and stars and fight and color and 

fighting. A few women commented there 

was too much fighting, but most of the 

men and boys who saw it liked it better. 

Played Sun. through Wed. Weather: Partly 

cloudy and warm.—Lew Bray jr., Texas 

Theatre, PhaiT, Tex. Pop. 14,000. 

7th Dawn, The (UA)—William Holden, 

Capucine, Susannah York. Plenty of action 

in this colorful di'ama staiTing William 

Holden. Our best Sunday in months. 

Played Sun. Weather: Fine.—I. Roche, 

Starlite Drive-In, Cliipley, Fla. Pop. 3,250. 

Shot in the Dark, A (UA)—Peter SeUers, 

Elke Sommer, George Sanders. It's the best! 

Had people come back the second time. In 

color and Panavision. Played Sun. thi-ough 

Wed. Weather: Cold.—Leo Backer, Valley 

Theatre, Browns Valley, Minn. Pop. 1,117. 

UNIVERSAL 

Day the Earth Caught Fire, The (Univ)— 

Janet Munro, Leo McKern, Edward Judd. 

This is English-made, but if you need a 

feature for a Saturday double-bill, it's 

worth a date. At least it was okay for me. 

It's in 'scope. Played Sat.—S. T. Jackson, 

M 

^ 

Jackson Theatre, Flomaton, Ala. Pop. 

1,480. 

Wild and Wonderful (Univ) — Tony 

Curtis, Christine Kaufmann, Larry Storch. 

This picture has 300 feet of film in the introduction 

and a hundred for the ending 

and very little in between. Weather: Favorable.—E. 

A. Reynolds, Strand Theatre, 

Princeton, Minn. Pop. 2,108. 

WARNER BROS. 

Distant Trumpet, A (WB)—Troy Donahue, 

Suzanne Pleshette, Diane McBain. My 

calendar showed a "kissin' picture" instead 

of a "horse picture." People couldn't 

picture Ti'oy Donahue in a western (It is 

hard to imagine) . who saw the 

trailer came and enjoyed a good picture. 

Those I called or wrote to, telling them 

it was a western, came and liked it, but 

others thought it was a typical Donahue 

picture and stayed away. It was better 

than average western, considering the few 

they make. But anyone other than Donahue 

would have made this a BIG picture. 

Played Thurs., Fri., Sat.—Bill Curran, Ramona 

Theatre, Kremmling, Colo. Pop. 900. 

Best Sat. Night Crowd 

In More Than a Year 

What a western! That's "Law of the 

Lawless." This is the kind that made 

the industry famous. The best Saturday ^^ 

night crowd I have had in over a year. 

People make fun of outdoor dramas, but 

they come to see them. 

JOHN M. BAILEY 

Opera House 

Miltonvale, Kas. 

— 24. BOXOFFICE Showmandiser

Embassy 

Embassy 

I 

n 

. . Kanawha 

Manson 

. Shawn 

. .Col 10- 5-64 I 

-(- 

An interptelivo analysis of Icy and Irodopross royicw*. Running tlm« is m porefithoscs. T 

minus signs indicoto dcgrca of merit. Listings cover currant rsvicwi, updotcd rogulorty. Thil 

olso serves as an ALPHABETICAL INDEX to taaturc raleaics. C is tor CincmaScopo; .V 

g) Ponayision; j Techniroma; s Other anomorphic procsssss. Symbol U danotas BOXOFFICE Blue Ribbon 

Aword; © color ptiotogropliy. Legion o» Decency (LOD) ratings: Al— Unob)ectionabl« tor General Polronago; 

A2— Unobjectionable tor Adults or Adolescents; A3— Unobjactionabla tor Adults; A4—Morally 

Iblactionabla in Port tor all; C~Condomnad Foi 

Review digest 

AND ALPHABETICAL INDEX 

tt Very Good; Good; - Fair; - Poor; = Very Poor. ii rated 2 pluses, — os 2 minuses. 

« - ^ . I El i 

2gS3 QAdventures ol Scaramouche, The 

(98) Ad Emhissy 12-14-64 

OAII These Women (80) Comedy. .Janus 11-30-64 

2873 Aniericaiilzatlon of Emily, 

The (115) War Com MGM 11- 9-64 B 

Anatomy of a Marriage 

(97) (96) Drama Janus 12-21-64 A4 

2897 Animals. The (87) Ad Emerson 2- 8-65 

2865 Any Man's Woman (89) Melo. .Ellii 10-12-64 

2873 0Apache Rifles (92) Western. .2mh- Fox 11- 9-64 Al 

Ape Woman. The (97) Drama. . 

9-21-64 A3 

2891©AtraDon (88) ig) SF AlP 1-18-65 

2843 OA»enoer, The 

(108) ® Hist Or Medallion 7-13-64 

2879 Awful Dr. Orlof, The (90) Hor Sioma III 11-3.0-64 

2893 Baby, the Ram Must Fall (100) Dr Col 1-25-65 

2894 Back Door to Hell (68) War Dr 20th-Fox 1-25-65 

12-14-64 

2SS4 Bebo's Girl (106) Drama Cent' 

2834 0Bedtime Story (99) Comedy ..Uni» 6-8-64 A3 + i -h -H 

2853 Behold a Pale Horse (122) Dt ..Col 8-24-64, 

2847 ©Bikini Beach (100) ® Muj ...AlP 7-27-64, 

2848(£>Black Duke. The (90) Dr. . Production 7-27-64 

2S70aBlood on the Arrow (92) W Dr..AA 10-26-64 , 

2847 ©Blood on the Balcony (92) Doc Jills 7-27-64 

2845 Bomb in the High Street 

(60) Sus Dr Hemisphere 7-20-64 

2891 QBoy Ten Feet Tall, A (88) Dr., Para 1-18-65 , 

l>ol 3, 

2868 Four Days 

zmi ©Galliiii Oiii, lilt 

II 

>W UA 10-19-64 Al 

Gillman 6-22-64 

II 

2880 ©Get Yourself a Colle«e Girl 

(86) lEJ Teen Mus MGM 11-30-64 B 

2895oGirl Happy (96) 8-10-64 A2 

2873 ©Goodbye Charlie 

(117) Farce Com 

6+1- 

9+ 

5+1- 

1+ 

2+1- 

4+2- 

2839 ©Good Neighbor Sam 

2860 Guns at BatasI 

© .20th-Fox 9-14-64 A3 -F 

2885 Guns of August. The (99) Doc. Uni. 12-21-64 Al H + 

2848 UHard Day's Night, A (85) Mus UA 7-27-64 Al 

2851 ©Hercules in the Haunted World 

(89) (g Horror Woolner 8-10-64 

2835 ©Honeymoon Hotel (89) £) Com MGM 6-15-64 B 

2880 ©Horrible Dr. Hichcock, 

The (76) Horror Sigma III 11-30-64 

5+2 

2-1-2- 

2845 ©Bullet for a Badman (SO) W Univ 7-20-64, 

2869 Horror of It All, The 

(75) Hor Com 20th-Fox 10-26-64 A2 

Hot Hours. The (69) Fr Com Dr Brenner 1-18-65 

2868 Candidate, The (84) Melo. .Atlantic SR 10-19-64 

2896 Carry On Spying (87) Comedy. . 

Governor 2- 1-65 

©Cartouche (115) © Cos Dr.. Embassy 8-10-64 A3 

2851 Castle of Blood (85) Ho Or..Woolner 8-10-64 

2872 ©Cheyenne Autumn (158) ® W. .WB 11- 2-64 Al 

2854 House Is Not a Hone, 

A (95) Drama Embassy 8-24-64 B 

2896 ©How to Murder Your Wife (118) C UA 2- 1-65 A3 

2890 Hush. Hush. Sweet Charlotte 

(134) Ho Dr 20lh-Fox 1-11-65 A3 

2856 Christine Keeler Story, The 

(90) Melo JaGold S-31-64 C 

28430Circus World (135) © Adi Dr.. Para 7-13-64 Al 

2880 ©Code 7, Victim 5 (88) (t) Ac Dr Col 11-30-64 A3 

2S97 Conquered City (91) War Ad AlP 2-8-65 

2887 ©Contempt (103) © Drama. ... Embassy 1- 4-65 C 

Crazy Desire (108) Com Dr . 

10-26-64 B 

5+2- 

^8b0 ©Id Rather Be Rich (9C) 

Com with Mus Uni> 8- 3-64 A2 

II Bidone (91) 

Ital. Com Mario De Vecchi 12-14-64 A3 

2847 ©Incredibly Strange Creatures. The 

(82) Mons. Mus Fairway 7-27-64 

2886 Indecent (90) Melo Mishkin 12-21-64 

2870 ©Invitation to a Gunfighter (92) W. UA 10-26-64 A3 

6+2- 

3+ 

2881 Daniella by Night (S3) Ac Dr.. Cambist 12- 7-64 rt 

2S93eDay the Earth Froze, The 

2827 Island of the Blue Dolphins 

(99) Drama Univ 5-18-64 Al 

(67) Folk Tale Renaissance 1-25-65 -f 

2884 Dear Heart (114) Comedy Dr. .. .WB 12-14-64 A3 H 

2S97©Dear Brijitte (100) © Com. .20th-Fox 2- 8-65 Al ff 

2844 Devil Doll (SO) Ho Or Associated 7-13-o4 -F 

2864 Diary of a Bachelor (89) Com. ...AlP 10- 5-64 B -f 

2878 (JjJohn Goldfarb, Please Come Home 

(96) © Comedy 20th-Fox 11-23-64 B 

2876 Joy House (98) Mys Dr MGM 11-16-64 B 

Disorder 

(lOS) 

Drama Pathe Contemporary 6-1S-64 -t- 

2888 ©Disorderly Orderly (90) ® Com.. Para 1- 4-65 Al + 

2842 Doctor in Distress (103) Comedy Governor 7- 6-64 -F 

Ooulos-The Finger Man 

(108) Crime Or Pathe-Cont'l 8-24-64 :!: 

©Dragon Sky (95) French Drama. . Lopert 9-28-64 ± 

©Duel, The (88) Drama Artkino 10-12-64 -f 

2841 ©Duel of Champions 

(93) Hist Spec Medallion 7- 6-64 + 

—K— 

Casine 6-29-64 

Kaiiu (116) Melodr Lionex 6-15-64 

2877 Kidnappers, The (78) Ac Or . 

11-23-64 

2836 ©Killers, The (95) Cr Dr Univ 6-15-64 A3 

2854 yKisses for My President (113) Com WB 8-24-64 A3 

2887 Kiss Me, Stupid (126) ® Farce. . Lopert 1- 4-65 C 

2871 Kitten With a Whip (S3) Dr Univ 11- 2-64 B 

2887 Kwaheri (SO) Jungle Doc. Unusual Films 1- 4-65 

...Univ 

Embassy 

Mishkin 

..AA 

20th-Fox 

REVIEW DIGEST 

AND ALPHABETICAL INDEX - Very Poor. In the summary H is rated 2 pluses, 

2898 ©Man From Button Willow, The 

(84) Animated United Screen 2- 8-65 Al 

Mafioso (100) Ital. Melo Zenith 7-20-64 A3 

Man Who Walked Through Uw 

Wall, The (99) Shawn Infl U- 2-64 

2882 ©Malamondo (80) Doc Magna 12- 7-64 

2837 ©Marnie (129) Sus Drama Univ 6-22-64 A3 

2892 ©Marriage Italian Style 

2844 ©McHale's Navy (93) Com Univ 7-13-64 Al 

2856 MGM's Big Parade of 

Comedy (109) Com MGM 8-31-64 Al 

2886 Model Murder Case, The 

(90) Mystery Drama ....Cinema V 12-21-64 

2841 ©Moon-Spinners, The (118) Ad..BV 7- 6-64 Al 

2877 Moro Witch Doctor (61) Ac Dr..20th-Fox 11-23-64 A2 

MGM 9-21-64 Al 

2853 Murder Most Foul (90) Mys MGM 8-24-64 Al 

2874 «©My fair Lady (170) ® Mus WB 11- 9-64 Al 

—N— 

2889 ©Nasty Rabbit, The 

(81) ® Farce Comedy .. Fairway Infl 1-11-65 

2S44 Night of the Iguana, 

The (125) Drama MGM 7-13-64 A4 

2881 ©Nightmare in the Sun 

(81) Melo Zodiac SR 12- 7-64 A3 

Night Train to Paris 

(65) Suspense Dr 20th- Fox 10-19-64 A2 

2892 Night Walker, The (86) Ho Or Univ 1-18-65 A2 

Night Watch, The (118) Consort/Orion 7-13-64 

2849 ©Nothing But the Best 

(99) Sat Com Royal 8- 3-64 A4 

©Nutty, Naughty Chateau 

—O— 

Farce Com (102) Lopert 10-26-64 B 

Human Bondage Dr.... MGM 9-21-64 B 

2S62 0I (9S) 

2845 ©Of Stars and Men (53) Cart Brandon 7-20-64 

Of Wayward Love 

(91) Episode Dr.. Pathe Contemporary 6-15-64 C 

2849 One Potato, Two Potato 

(92) Drama Cinema V S- 3-64 A2 

2865 Only One New York (72) Doc. . 

2832 Open the Door and See All the 

10-12-64 Al 

People (82) Satire Con Noel 6- 1-64 

2866 Orgy at Lil's Place, 

The (77) Melo Part Color . 

2892 Outlaws IS Coming, The 

10-12^64 

(89) Farce Comedy Col 1-18-65 Al 

—PQ— 

2864 Outrage. The (97) Drama MGM 10- 5-64 A3 

2878©PaJama Party (82) Teenage Mus. .AlP 11-23-64 B 

Panorama of Russia (66) Doc. Artkino 8-3-64 

2846 ©Patsy, The (101) Com Para 7-20-64 Al 

2865 Pleasure Girl (111) Rom Dr Ellis 10-12-64 

2890 ©Pleasure Seekers, The 

(107) Romance 20th-Fox 1-11-65 B 

2871 Pumpkin Eater, The (110) Royal 11- 2-64 A4 

2889 ©Quick! Before it Melts (98) ® C..MGM 1-11-65 B 

—R— 

2878 ©Racing Fever (80) Adventure AA 11-23-64 B 

2898 Rattle of a Simple Man (96) C- Confl 2- 8-65 

2872 Ready for the People (54) WB 11- 2-64 Al 

2852 Ride the Wild Surf (101) Com Dr Col 8-10-64 Al 

2895 Raiders From Beneath the Sea 

(73) Melo 20th-Fox 2- 1-65 B 

2841 Ring of Treason (89) Spy Melo.. Para 7- 6-64 A2 

2866 ©Rio Conchos (107) © W Dr..20th-Fox 10-12-64 A3 

2840 ©Robin and the 7 Hoods 

(120) ® Com with Mus WB 6-29-64 A2 

2835 ©Robinson Crusoe on Mars 

(110) ® Drama Para 6-15-64 Al 

2895 Rounders, The (85) ® OC MGM 2- 1-65 A3 

2875 ©Roustabout (101) (S Dr-Songs. 

—S— 

Para 11-16-64 A2 

2879 ©Santa Claus Conquers the Martians 

(82) Comedy Fantasy Embassy 11-30-64 Al 

2857 Saturday Night Out (93) Dr Topaz SR 9- 7-64 

2S84 Seance on a Wet Afternoon 

(115) Drama Artixo 12-14-64 

2859 ©Secret Invasion. The (98) ® War Or UA 9-14-64 A2 

Seduced and Abandoned 

(118) Ital. Com Confl 8-17-64 A3 

©Send Me No Flowers 2857 (100) 9- 7-64 A2 

7 Surprizes (77) Compilation of 

Sliorts Quartet Infl 10-12-64 

2842 ©Seventh Dawn, The (123) War Dr.UA 7- 6-64 B 

ir£ 3 l

order ot r«l«ose Runnii 

. 

' 

. 

. 

Vi VlitoViiion; tf^ Ponavision; j Techniramo; s Ofhei onom 

Blue Ribbon Aword; Q Color Photography. Letters ond com 

key on next poge). For review dotes and Picture Guide page 

porenrlieMk. c h tor CirtemoScope, 

Feature chart 

ALLIED ARTISTS 

AMERICAN INT L 3 

BUENA VISTA 

COLUMBIA 

CONTINENTAL 

IBiliiMi Beach 

(100) (E) ... 

Krnnkte A»alnn, 

©The Moon-Spinrieri (118) Ad 1S6 

llaylry Mlili. Kit Walladi. 

I'etcr McEnrcy. Irenf Papaa. 

I'oln Nf«rl 

OGood Neighbor 

(130) 

Jack Lrmmon. U 

llnrolhv Prnrlne 

station Six—Sthara (99) D..6411 

nCodtilia vt the Thing 

(90) (S) 

Aklra Takarada. Jiirltn 

Behold a Pale Horse (122) Ad. 

Bachelor (89) ® C. 6413 

Blood on the Arrow (92) D 

Dale Rot>ertsoD. M«rtlM My 

Wendoll Corej 

» Popplns (140) .F .1 

Andrew^. Blck Van Dyke. 

Tomllnaon. (llynM Jfthn« 

Waller 

Matthau 

©First Men IN the Moon 

(103) fP; SF. 

Bduard Judd. Martha Hyer 

The Finest Hours (114) Doc. 

©Atrajon (88) (g . .SF Spec. .6417 

Tadao Takaslilma, Yoko Fuljlyama. 

Yii FuilH 

©Emil and the Detectives 

(99) Ad 

Walter Sletak. Roeer Mobley. 

T.A.M.I. (110). Teen Mus. 

The Beach Ilo.vs. The Bartwrlana. 

rhiick Berry 

Conquered City (91) Ad 6410 

I>arld Ntven, Ben Oazzara. 

Martin Balsam 

World Without Sun (131) Doe. .014 

Andre Folco. Pierre Oulllwrt, 

Raymond Klrntjy 

The Outlaws IS Comino (89) FC. .016 

The Three Stooges, Nancy Kovack, 

Adam West 

Baby, the Rain Must Fall 0] 

Sieve McQueen, Lee Rcmlck. 

Hon Murray 

OTiffy and the Jungle 

Hunter (90) 

Jiequw Benerae. M&miel Padllla 

Shary Marshall 

SThose Calloways (130) OD.. 

Brian Keith, Vera Miles, Brandon 

de Wilde, Walter Braiiian, 

Bd Wynn. Mnda Eiann 

©The Gorgon (. .) Ho. 

Peter Cushlne, Shelley 

Barbara 

©The Curse of the Mummy's 

Tomb (..) Ho. 

Terence Morgan, Ronald Howard 

Youno Diilinter (90) 

Nick AilaiM, Mar? Ann Moblty. 

VIrtOf Bunnn 

OTIie Lost World of 

Sinbad (..) f) Ad..( 

Tnshiro MIfune 

©It's a Wonderful Life 

(..) (!) Ml 

Cliff Rldiard, Walter Sleial 

©The War of the Zombies 

(..) ® Ho..( 

Tohn Barrymore jr. 

©White Savage ( . 

. ) 

Janett* SeoU. Kelron Moore. 

©Beach Blanket Bingo 

(P) (..) Teen C. .6503 

Frankle Avalnn. Annette riinlcello 

©Clarence, the Cross-Eyed 

Lion (98) C. 

Marshall Thompson, Betsy Drake, 

Richard Haydn, Cheryl Miller 

ElTta Presley. Jocelyn Lane 

©Lord Jim (^ 

nes Ma.son. (îrt Jirirew. 

k navtklns. HI WallMt 

Tlie World's GrMtttt 

Swindles 

(Ubrlella Qlonelll. 

Oa.ss«l 

Renato 

Salratorl 

BOXOFFICE BooldnGuide :: Feb. 15, 1965

EATURE 

EMBASSY 

CHART 

^ a M-G-M 

•toty tjp.; ÂdJ 

Oroma; (An) Animated-Action; (C) Comedy; {CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historical Drama; (M) Musical; 

(My) Mystery; (OD) Outdoor Droma; (S) Spectacle; (SF) Science-Fiction; (W) Western.

FEATURE 

CHART 

UNIVERSAL 

UO 

Island ol the Blui 

Dolphins (99) . 6419 

OIU Ka>« OMrK* KenlMd) 

(Sl'd Rather Be Rich (96) C

: Uri-nrn'r 

-Marina 

Date 

.Reg 

.Hldeko 

.Yumejl 

( Pathe-Contemporary ) . 

' 

ARGENTINA 

Hand in the Trap (90) ... 8- 5-63 

(Angel) . .Easa Daniel. Francisco 

Gabal 

Terrace, Tlie (90) 12-21-64 

(Royal) .Craciela Borges. 

Leonardo Favio 

BRAZIL 

Given Word, The

86 

' 

Opinions on Current Productions 

ÊATURE REVIEWS 

Love Has Many Faces 

Columbia (017) 105 Minutf Rel. Feb. 65 

The colorful beach at Acapulco provides a lush sctlinu 

for handsome "beach boy" gisolos and the beautiful, 

wealthy turistas who keep them supplied with enlertamment 

and liquor, as depicted, at any rate, in this Jerry 

Bresler production, smoothly directed by Alexander 

Singer. The rarefied atmosphere that only great wealth 

and ample leisure can create is presented in glowinu 

Eastman Color and Lana Turner's blonde and brownskinned 

beauty is further glorified by the Edith Hem! 

wardrobe that makes w'omen in the audience gasp. Names 

of substance in the cast insure the dramatic 

tlie film, and variety in the Mexican 

quality of 

location—from 

sumptuous modern home to the bull training ring— ivcep 

audience reaction alert. Cliff Robertson, playing the role 

of the opportunist with a heart, is human and sympathetic, 

while the handsome and stony Hugh O'Brian is 

without conscience or morals. This. is a film where sin 

is implied to the audience but they aren't drenched in it. 

the really wicked are punished and the humanly weak, 

with good intentions, find life bearable, if not triumphant. 

A guarantee of more pictures of this type would 

see a revival of the "matinee habit" which groups of 

women once enjoyed. 

Lana Turner, Cliff Robertson, Hugh O'Brian, Ruth 

Roman, Stefanie Powers, Virginia Grey, Ron Husmann. 

Andy 

Universal I 

Minutes Rel. 

Of the many independent pictm'es filmed mainly on 

New York City locations each year, this Deran Production 

financed by Uiiiversal is one of the best—a simple, 

honest and affecting human interest drama dealing 

with a mentally retarded adult. Although the stage and 

TV actors employed to splendid effect by Richard C. 

Sarafian. who produced, directed and wrote the screenplay, 

have slight name value, except for theatre devotees, 

the picture should build on favorable word-of-mouth 

from art house regulars, much as did another modestbudget 

film. "Marty." just ten years ago. For this. too. 

is a small, intensely realistic and touching drama of 

character, dealing with the sorrows and occasional joys 

of "little people" and Sarafian and his photographer 

Ernesto Capparos use closeups to reveal the imier feelings 

of the people who come in contact with Andy during 

one day and night which change the course of his unhappy 

existence. As the 40-year-old son of long-suffering 

Greek immigrants. Norman Alden, who heretofore 

has played only comic supporting roles on the screen, 

brilliantly depicts the man's pitiful childishness, Tamara 

Daykarhanova and Zvee Scooler. as his devoted parents, 

and Sudie Bond, as a pathetic prostitute. 

Norman Alden, Tamara Daykarhanova, Murvyn Vye, 

.\nn Wedgeworth, Zvee Scooler, Sudie Bond, Al Nesor. 

Operation Snatu ^^ 

'°"'''' 

American Infl (6411) 89 Minutes Rel. Jan. '65 

This S. Benjamin Fisz production released recently in 

the United States is good comedy that will be welcomed 

by Sean Connery fans, though the role is a departure 

from his current image in the James Bond character 

created by Ian Fleming. As a former gypsy and side 

kick to an enterprising young soldier in wartime Britain. 

Cormery gives an amusing portrayal of almost unbelievable 

innocence. Alfred Lynch is a convincing wise-cracking 

opportunist who manages to see an "angle" in everything 

he touches and makes money, even as a clerk in a 

recruiting office. Toward tlie end of the picture w'hen the 

two find themselves on a battlefield, in spite of all of 

Lvnch's efforts to keep them away, Connery has a chance 

to handle a machine gun and outwit .some Gcmian 

soldiers and be a hero, and his fans will feel the better 

for it. A good supporting cast of names familiar now to 

motion picture and TV fans include Cecil Parker. Stanley 

Holloway, Alan King and WUfrid Hyde -White. S. Benjamin 

Fisz produced and CyrU Frankel directed the play 

which was adapted from R. F. Delderfields novel "Stop 

At a Winner." 

Alfred Lynch, Sean Connery, Cecil Parker, Stanley 

Holloway. Alan King. Eric Barker, Wilfrid Hyde White. 

Clarence, the Cross-Eyed Lion 

MOM l«51») 98 Minuti Rel. April '65 

This consistently underplayed comedy is delightfully 

entertaining and even enlightening. Some of the Jungle 

scenes have a documentary quality similar to the appeal 

of so much of the Disney product. The humor here lies 

entirely with the appeaiance of the star In the title role, 

although he gets an assist from Richard Haydn as the 

tutor who is terrified of animals. Cheryl Miller, previou.slv 

seen in "The Monkey's Uncle" and a four-part 

Disney show, "Kilroy," is a fre.sh and appealing personality. 

Betsy Drake, returning after seven years of retirement, 

is beautiful as ever and convincing in the 

mature role of a scientist's widow, carrying on his work 

in the jungle. Mar.shall Thompson, as a vcterlnai-lan. 

Art Arthur in writing 

serving wild animals also joined 

the original story. been with Ivan Tors since 

He has 

last January when he completed writing, coproducing. 

directing and starring in his ow-n film. "A Yank in 

Vietnam." Andrew Marton directed and Leonard B 

Kaufman produced the amusing film which .should go 

well any place family pictures are in demand. It can 

be especially recommended for children without reservations. 

Marshall Thompson, Betsy Drake, Richard Haydn, 

Cheryl Miller, Alan Caillou, Rockne Tarkington. 

The Seven Dwarfs to the Rescue ^^ 

''"'"' 

Childhood Productions 84 Minutes Rel, Feb. '65 

The little tots, from five-to-ten, will delight in this 

sequel to the famed Grimm's fairy tale, played perfectly 

straight and with live actors playing Snow White, her 

Prince Charming and even the seven dwarfs—in contrast 

to the Walt Disney cartoon feature which enchanted 

ages and types of moviegoers in a comic version some 

all 

years back. Unfortmiately. teenagers and most adults 

"will find this Italian film, which has been dubbed into 

English, too saccharine and comparatively unexciting. 

It's ideal fare for matinee audiences at any time of the 

year—and it's clean entertainment. Too bad. it wasn't 

made in color. Produced, directed and written by P. W. 

Tamburella. the picture stars Rossana Podesta. who once 

plaved Helen of Troy for Warner Bros., as the lovely 

Snow White, Roberto Risso as the handsome prince, 

to B\ Georges Marchal and Ave Ninclii, who will be familiar 

^'"°'' 

to devotees of foreign fare although not to the kiddies. 

The actors who play the seven dwarfs are cute little 

bumblers to di-aw laughs from youthful fans, who will 

also thrill to the evil Prince of Darkness and his wicked 

schemes But all of this will seem dull stuff to sophisticated 

tastes. Childhood Productions plans a series of 

pictures made especially for youngsters. 

Rossana Podesta, Roberto Risso, Georges Marchal, Ave 

Ninchi, Salvatore Furmari, Francesco Gatto, 

Mondo Pazzo (Crazy World) 

Rizzoli Film Distributors 94 Minutes 

Ratio: Documentary 

.85-1 O 

Rel. Feb, '65 

Following the format and sensational subject matter of 

"Mondo Cane" and "Women of the World" of 1963 and 

the more-recent "Malamondo," this latest Jacopetti- 

Prosperi documentary dealing with startling, almost unbelievable, 

customs of foreign lands is more shocking, 

even revolting in spots, than its predecessors. However, 

it too will be talked about and do strong business generally 

although, of comse. it's strictly adult fare. Known 

as "Mondo Cane No. 2" in Europe and Canada, this is 

made up of 50 unrelated sequences includuig such inhmnan 

shots as the Buddhist monk who committed suicide 

bv fire last year, the torture of Bakadu children and 

Mexican kids devounng live insects wrapped m tortillas 

—scarcely sights for squeamish moviegoers. Unlike the 

other Italian documentaries, this has almost no nudity, 

but there are several sequences slanted at the ladies, 

including fashion displays, the current fad for wigs, 

beautv mud baths and, for laughs, female impersonators 

ravorting in a Hamburg nightclub. While there are very 

few amusing scenes, several are tnily pathetic, such as 

penitents climbing the steps of churches on their bloody 

knees, others pulling church bells with their mouths and 

flamingos dving in poisonous waste released from factories. 

Produced by Mario Maffei and Giorgio Cecchini 

in Technicolor iir Europe. Japan. Borneo. Australia, New 

Guinea and Polynesia. 

The 

r«v)«wi 

by 

dcr. Tha letter, 

Pol>ncaHon

FEATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STOKY: "Clarence, the Cross-Eyed Lion" (MGM) 

A doctxar and his teenage daughter (Marshall Thompson 

and Cheryl MlUerJ , attending animals in Africa's 

•Wameru Study Center for Animal Behaviour," trail a 

mysterious lion, that never kills and bring it back to 

the center for observation. Here, they discover the 

animal is cross-eyed and assume that faulty vision has 

kept liim from ever learning to hunt. The docile beast 

becomes a great pet of Cheryl's and when her tutor ® 

(Richard Haydn) appears for her weekly lessons the "' , 

animal completely terrifies him. Thompson is romantically 

interested in an anthropologist (Betsy Drake) 

who lives in the nearby jungle and fears for her safety 

when he is told an African terrorist is headed for her 

area to try to capture gorillas to raise money for ammunition 

and guns. Thompson goes to Betsy's camp to 

warn her. but both are captured by the terrorists. Haydn, 

terrified of the animals at the center rides away, not 

knowing Clarence, the cross-eyed lion, is in his car, and 

between them, with the help of government askaris they 

free Thompson and Betsy who decide to marry. 

EXPLOITIP.S: 

This is a picture for animal lovers especially. Stage a 

contest for any kind of cross-eyed animal. Try to interest 

local paper or disc jockey in interviewing a vet on the 

cause, cure or effects of crossed eyes in animals. 

CATCHLINES: 

His Eyes Were Wrong But His Heart Was in the Right 

Place ... A Lovable Lion Is Anybody's Best Friend.

I ig 

' 

J 

1 City 

i Co., 

2Cc per word, minimum S2.00, cash with copy. Four cons, 

e. CLOSING DATE: Monday noon preceding publicalio 

iwers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 

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HELP WANTED 

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letter. 

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Cinema Corp. Needed immedi- 

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POSITIONS WANTED 

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NEW 120 WATT DRIYE-IN am 

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iUND AND PROJECTION ENGINEER, 

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ad group, domestic or loreign, Drojectors. Excellent condition. Boxoff 

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March 15. Boxollice. 10018 

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POPCORN MACHINES 

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portions 

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res, B50 Powhatan 

EQUIPMENT REPAIRING 

ESVICe CO. 4207 LAWNVIEW AVE. 

!07 Lawnview Avenue, Dallas, Texas 

5227. EV 8-1550. 

OXOFFICE :: February 15, 1965 

insertions lor | 

Send 

copy 

64124. 

Small tov 

on Clean 

THEATRES FOR SALE 

CLtflliinG HOUSt 

a theatre. Ideal family operagood 

equipment. Reason loi 

big enough for chain operaincluding 

downtown cornel 

$27,500. 10% down 10 years 

jlanco. Located Central Ala 

.ffice, 10012. 

THEATRE SEATING 

^•[liii' 

' 

. 

wire. Owner retiring, sacnlice 

Mechaoisms—E-7 and 

IILGON, WILLAMETTE VALLEY, 

SPECIALISTS IN REBUILDING CHAIRS. 

Super 

ckly 

,, lied N.-'W 19-t^. M millul..:i 

Btenkeit. Lamphousoa. bases. [UJga.:ln^'^. 

soundheads. Simplex and RCA ompliliors 

Have men, will travel. Rebuilt theatre 

ol Roses." Opportunity lor 

What do you need? We buy, sell, trade, 

Chans lor sale. Neva Burn Products Corp " Brok- 

LOU WALTERS SALES & SERVICE, invited. Boxollice, liS009. 

262 South St., NYC. 

repair. 

4207 Lawnview Avenue, Dallas, Texas. 

DELUXE THEATRE IN IMPORTANT NE- 

BRASKA TOWN. Building and equipment 

INTERNATIONAL 

CHAIRS, used New 

AND 

chairs. 

BODIFORM 

Lone Star 

75227. Telephone; EV 8-1550. 

ALL TYPES USED theatre equipment, Good grosser, good concession, sub rentals 

new 670 upholstered seats 

Seating Co, P O. Box 1734, LA 6-1514, 

Brick, root. including Simplex E-7, Super Simplex, 

Monograph projectors and sound. An 

Breiikerl, Strong. Peerless, Ballantyno 

price 

conditioned. Clean. Yours lor a lair 

18" 

lamps, RCA, Ballantyne ampliliers, 

ppor and lower magazines, oil 

machine, 

BUSINESS STIMULATORS 

Call or write lack Reniro, 391-0267, Swilzer 

types proction 

Realty Co 500 So. 38th St., Omaha 

, 

lenses, ticket popcorn 

achines 

Nebraska. 341-9510 

more M cards. Other 

», action $4.50 Boxollice, 10005. 

available, on, oil screen. Novelty 

106 Rogers Ave., Brooklyn, 

15 AMP. RECTIFIER BULBS. $2 99 each, 

uaranteed. Movie Supply Company. Inc., 

O. Box 72, Morton Grove, III. 

TWO SIMPLEX PROJECTORS. ONE RE- 

WIND machine, one sound system, one 

screen, all $275.00. Walter Pearce, 3224 

Trice, Waco, Texas. PL 6-4943. 

FOR SALE: ONE PAIR Robin Selentium 

ctifiers 100 3 amp., phase. Used 30 

onlhs. sell Will for half price. Phone 

515-638-8451. 

EQUIPMENT WANTED 

TOP PRICES PAID—For soundheads 

lamphouses, rectiliers, projectors, lenses 

portable projectors. and What hove yout 

Star Cinema Supply, 621 West 55th Street 

New York 10019. 

Wanted: 3Smm portable 

>rivate party. DeVry or 

>.0. 22069, Ft. Box Laude 

BUY. 

SELL 

ANTED. USED PROJECTION EQUIP- 

IT. Howard Theatre Supplies, P.O 

171, Saskatoon, Canada. 

WANTED: SOUND HEADS. PICTIHIE 

heads, arc lamps, lenses, what have you' 

Boxoffice, 10016. 

.trol and popcorn 1 

300 POP-UP TYPE THEATRE seats 

organ, booth and stage equipment 

LANSDALE THEATRE. LANSDALE. PA.: 

including apartments, commercial space. 

Write Lonsdale Theatre, Box 7616, Philadelphia, 

Pa., 19101, Call Mr. Wilmerding, 

LO 9-2100 

THEATRE. FULLY EQUIPPED. NEWLY 

decorated, near Lake Tahoe in fastest 

growing state ol Nevada. Excellent opportunity 

for individual operation. $10,009 

will handle. Selling due to 

surprising 

10014. 

ir 

10020. 

PRIME SITUATION: NORTHERN MICHI- 

GAN! Three (3) hardtop theatres located 

in commercial buildings, all rented, good 

rentals. One (1) dnve-in. No competition. 

Theatres in good condition. Only circuits 

or large investors considered. One owner, 

wishes to retire. Contact: Soo Amusement 

Company, Sault Sle Mane, Michigan. 

THEATRES WANTED 

Wanted to Buy or Lease: 

aire in metropolitan aTen and Canada. $195 U S A.; $8 50 Canada 

Cosh, check or O. order; P no CODs^ 

in Over 25 years experience servicing 

WESLEY TROUT. Publisher-Editor. P.O. 

Box 575. Fjiid, ~ 

BuUd 

with real Hawaiian 

orchids. Few cents each. Write Flowers ol 

670 S. Lalayette Place. Los An- 

geles 5 

Calil 

Bingo Cards. Die cut 1, 75-500 cpmblna- 

..ons 1. 100-200 combinations. Can be used 

lor KENO, $4.50 per M. Premiuin Products. 

339 West 44th St.. New York 36, N. Y. 

STIMULATE BUSINESS AND CASH IN 

ADVANCE. Town ol 2,200 population. Received 

over $1,200 00 cosh in October, 

1964 Irom the Trade-At-Home program 

will stimulate your business, pjeaso 

your business lirms put 

It 

and a minimum 

of $500 00 in pocket. your Al Myrick, Box 

217, Lake Park, Iowa. 

MR. EXHIBITOR. CAN YOU USE ap- 

,,, lor 10 weeks on 

la , 

Michigan" Wîê 

., i-.jlonial Theatre. 

COMIC BOOKS—SURPRISE BAGSI 

CalalogI Hecht Mfg. 184 West M« 

Handy 

Order 

BOXOFTICE: 

825 Van Brunt Blvd. 

Subscription 

Form 

Kansas City. Mo. 64124 

Please enter my subscription to 

BOXOFFICE, 52 issueii per year 

(13 of which contain The MODERN 

THEATRE Section). 

n 

D 

1 YEAR $5 

D 

THEATRE 

TOWN 

NAME 

POSITION 

2 YEARS $8 

3 YEARS $10 

Remittance 

D Send 

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Invoice 

STATE

Boxoffice-February.15.1965

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