Boxoffice-August.16.1965

'
Inunediate
I Robert
I The
I
Holokan
i
Nitlonwlde
. uterature
'H&K Circuit Sells
Last of 8 Theatres
DAYTON, OHIO—Sale of the Belmont
Theatre Building, 712 Watervliet Ave.,
mai-ks the end of the H&K Enterprises,
which at one time operated eight theatres
in the Dayton area, and signals an
expansion for Cinemassociates, which
operates Cinema South.
Ralph H. Winkler, who heads Atrium
iDevelopment Corp., puixhaser of the Belmont
Theatre Building, said the 1,000-
seat Belmont will reopen Wednesday (18i
.as Cinema East, after extensive decoration.
Cinema East will be patterned after
ithe Cinema South's successful family policy
on recent releases, with children's matinees
on weekends. The opening film will
[be "Mary Poppins."
rehabilitation will include
;new carpeting, improved projection and
ilighting equipment, spruced-up lobby, confcessions
stand and louiiges. Continued
'work over an 18-month period will cost
jfrom $15,000 to $20,000, Winkler^ said.
Mills, vice-president of Cinemas-
•sociates. will be in charge of operations of
both Cinema South and Cinema East. Beisides
his theatre ventui-e, Winkler is also
'publisher of "SkywTighters," the newspaper
|at nearby Wright-Patterson Air Force
.Base.
Belmont had been leased for the
'last two years by H&K Enterprises. This
ifirm was formed in January 1963 by John
iHolokan, who already owned the Sigma
ji^nd Palace theatres, and John C. Keyes,
jwho is also vice-president of the Victory
Iheatre and president of Variety Vending
iCo. H&K ran their operation to eight thelatres
by buying or leasing the Rialto, Fedbation.
New Salem and State in Dayton;
|the Lake Drive-In near Indian Lake, and
jthe Plaza. Miamisbui-g.
has obtained Keyes' rights in
H&K but has no plans for the futm-e. He
lis
a distributor of independent films in the
iMidwest under the name of J&M Enterbrises.
Council Opposes CATV Veto
AKRON, OHIO—The city council is expected
to hold a special session this month
po vote on overriding Mayor Edward O.
Erickson's surprising veto of a cable anr.enna
television franchise for Akron Telelama.
Inc.. Cleveland.
The council awarded the franchise on
iJuly 13 and the mayor vetoed it on July
!3, the last possible day. The council had
oo wait at least ten days before overriding
Jie veto. The council approved the ordinjince,
10 to 2, and only nine votes are
leeded to defeat the veto, the fu-st one
llelivered by the mayor in his 3 '2 years
|n office.
Expensive Screen Show
For Mexican Laborer
CARO. MICH.—It cost Oscar Trevino.
19-year-old Mexican laborer who lives in
Unionville, more than $85 to see a movie
here.
Trevino was charged with larceny of a
sound speaker from the Caro Drive-In July
31 after a witness turned him in to sheriff's
deputies. Justice Prank Rolka fined Trevino
$50, ordered him to pay the drive-in
$35 as restitution and added $6.25 for the
court costs.
The Caro Drive-In is a unit of the A.shmun
circuit, which has headquarters here
in the Strand Theatre Building. R. J. and
R. D. Ashmun are the circuit's top
executives.
Theatre Opens Before
All Equipment Is In
DETROIT—The unprecedented spectacle
of a
new theatre opening without a picture
on the screen and partially without seats
was offered by the Fabian circuit's first
ventui'e into this territory, the new Universal
City Theatre in Warren. Labor problems
at the American Seating plant in
Grand Rapids left the house •with only a
fraction of the 1,400 seats in place in various
parts of the house on scheduled opening
day.
Invitations to the trade and to other
guests had gone out, so Manager William
Ahrens went ahead with the party as
though everything were ready, with a very
representative turnout of filmites and
others. A buffet supper and cocktail party
were held in advance, with service both
in the lobby and in the orchestra pit area.
Only a brief speech of welcome was given
by vice-president Ed Fabian from the
stage. The official "Miss Warren" pleasantly
graced the occasion.
Ben Perse of Capitol Motion Pictm-e
Supply Co., New York, was present in person
to supervise equipment details. His
company's installations included: Bigelow
Carpet (installed by Universal Carpet
Service, Madison Heights) ; wall covering
of varicolored monk's cloth; stage drapes of
hammered satin, with a specially painted
multicolor Aztec design; projection equipment,
including Century 70/35nim and
compatible ten-track stereo equipment:
five Altec Voice of Lansing speakers back
of the stage and 14 Altec effect speakers
in the sidewalls; two Automaticket ticketselling
registers and Adler Silhouette letters
on the marquee sign.
A demonstration of the unique slow cascade
effect of the multidraped cm-tain in
both rising and falling won spontaneous
applause from the audience.
An orchestra furnished music for the
four-horn- party and an event that could
have been a fiasco was turned into a fine
piece of goodwill building through imaginative
showmanship.
Two Detroit Circuits
Announce Art House
DETROIT—Construction of a new centrally
located 530-.seat art theatre as a
joint venture by Richard and Eugene
Sloan, owners of Suburban-Detroit Theatres,
and Edward Schuman, head of the
Studio-Theatre circuit, has been announced.
The leasing company will be the Studio-
New Center Theatre, with the house to
be similarly named and located in the
Howard Johnson project now under construction.
The Studio circuit will handle
the active operating management.
Girls Picket Detroit Fox
When Clark Film Canceled
DETROIT—A new variety of "patron
pressure" appeared at the 5,000-seat Fox
Theatre here, when a small group o'f
youthful pickets paraded in front with
signs: "Down with Brown . . . We want the
Dave Clark Five."
The "Attack" came after William Brown,
president of the Fox Theatre Corp.,
canceled a booking of "Having a Wild
Weekend" featuring the Clark Five. Brown
said the picture had been set with Warner
Bros, with the understanding that free
admission tickets would be distributed by
a department store in a promotion tie-in.
The store dropped the promotion, and the
theatre management felt obliged to cancel
the engagement.
One part of the promotion would have
been a personal appearance of the Clark
Five. The teenage pickets, mostly girls, apparently
were members of a fan club for
the singing group.
Survey Indicates Patrons
Prefer Feature and Short
DETROIT—Suburban moviegoers here
want single features, according to CecO Elford,
president of RAE Enterprises, operating
the Shores-Madrid Theatre in St.
Clair Shores. The management made a
survey of its patrons and found that 94.7
per cent prefer a single feature with an
interesting short.
The theatre shifted from the usual smgle
bill to a single-bill-and-featm-ette policy,
and wanted to know their patrons' reaction.
"We were amazed at the results of our inquiry
about cartoons," Elford said. "The
survey further indicated that even youngsters
are tired of cartoons and favor diversified
shorts, including travel reels."
Under the new policy, 6:45 p.m. and 9
p.m. shows are presented, ending just after
11 p.m. Elford pointed out that those
houi-s seem to fit the family habits of area
residents.
DRIVE-IN SCREEN SURFACING
Twice the Bri(}htr>ess—Sharper
ON BETTER DRIVE-INS EVERYWHERE
s THE GEORGE ENGLISH CORP.— Berwyn, Po.
Saiict .
. . Tel. NI«t>ri 4-436J
Opens New Theatre
From Southeast Edition
CONWAY, S.C.—An invitational previewone
night and a public opening the following
evening brought out capacity audiences
to see the new Holliday Theatre. Elvis
Presley's latest film, "Tickle Me," was
presented both evenings.
8"x10"
Check with Order!
NO C.O.D.s
^1500
Per Thousand FOB Del.
'
(Minimum Order 1,000 •
THEATRICAL ADVERTISING CQ.
2310 Cass Detroit 1, Mich.
Also Available! BEATLES STAMPS (g $17.50 per 1,000 sets
BOXOFFICE :; August 16, 1965
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