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Boxoffice-August.16.1965

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THBATRB<br />

o n I<br />

AUGUST 16, 1965<br />

n t i<br />

FcOOD AND REFRESHMENTS,<br />

as the articles and photos in this issue<br />

indicate, are increasingly important<br />

factors in the planning, construction<br />

and operation of drive-in and indoor<br />

theatres.<br />

In Atlanta, Georgia Theatre's new<br />

800-car $400,000 Northeast Expressway<br />

Drive-In Theatre features a 60-foot by<br />

80-fcot colonial concessions building<br />

designed and equipped to serve all patrons<br />

in a 10-minute intermission, with<br />

four to six persons working its<br />

two-line<br />

counter. And it also provides a rooftop<br />

dining and picture-viewing area for<br />

about 150 persons that is proving a<br />

popular "gathering spot for entire families."<br />

Details on GTC's innovationstudded<br />

Northeast are presented in the<br />

photo-story starting on page 6.<br />

In Rochester, the new $500,000 1,200-<br />

seat Loew's Theatre features a blueand-white-striped<br />

canopied concessions<br />

stand 19 feet wide and seven feet<br />

deep. The rear wall is one-inch goldpainted<br />

cork glued to plywood so as to<br />

permit affixing of advertising displays.<br />

Two ice drink vending machines and a<br />

candy vending machine supplement<br />

the stand. Story starts on page 12.<br />

In Calgary, the new 1,050-car $500,-<br />

000 Corral Drive-In accents its Western<br />

motif with a 60-foot by 80-foot "Chuckwagon"<br />

refreshments center. On peak<br />

nights the "Chuckwagon" has nine to<br />

1 1 concessions employes, including two<br />

cashiers. Ronald Tiboni, manager, says<br />

the Corral is the only drive-in in Calgary<br />

serving pizzas and can turn out 16<br />

pizzas in about four minutes with its<br />

two ovens. Article and pictures start<br />

on page 16.<br />

In Lamesa, Tex., R. A. "Skeet" Noret's<br />

Sky-Vue Drive-In has a special drivein<br />

cafeteria window for customers who<br />

just want "food to go." It's open during<br />

the show, and "food-to-go" customers<br />

don't need tickets! Noret considers<br />

food service especially important in the<br />

profit picture for small town theatres.<br />

Page 35.<br />

^<br />

Georgia Theatre Co. Opens New "Colonial Showcase"— Northeast<br />

Expressway Drive-In— in Atlanta; Concessions Building<br />

Features Roof Dining, Films Genev/'eve Camp 6<br />

"Totally New Concept" Highlights New $500,000 Loew's Theatre<br />

in Loew's Theatre Ploza, Rochester 12<br />

Family Films, Year-'Round Operation, "Chuckwagon" Keynote<br />

Calgary's New $500,000 Western Style Corral Drive-in<br />

Theatre 16<br />

How to Obtain Maximum Screen Illumination; "Best Investment<br />

in Picture Quality Is a Good Lens" Wesley Trout 24<br />

"We Know Our Customers " Ticket Not Needed When It's Just<br />

"Food to Go" at Sky-Vue, Lamesa, Tex Mable Guinan 35<br />

The Legal Angle: "Safe Walkways" Required Between Parked<br />

Car Areas and Concessions Buildings in<br />

Drive-ins Norman Shigon 35<br />

DEPARTMENTS:<br />

Refreshment Service 6<br />

Projection and Sound 24<br />

Literature 31<br />

New Equipment<br />

and Developments 32<br />

ON THE COVER<br />

1^<br />

(<br />

Readers' Service Bureau 37<br />

Advertisers' Index 37<br />

About People<br />

and Product 38<br />

Georgia Theatres' new Northeast Expressway Drive-In Theatre,<br />

in Atlanta, provides popular dining, picture-viewing facilities on<br />

roof of its colonial-cohimned concessions building. Two six-footwide<br />

stairs lead to roof from back and side doors of the 60-foot<br />

by 80-foot building. Chairs, benches offer seating for about 150<br />

persons. Extra large loud speakers are spotted all around rooftop<br />

area, provide perfect sound for patrons.<br />

CLYDE C. HALL, Managing Editor<br />

The MODERN THEATRE is a bound-in section published each month in BOXOFFICE. Editorial<br />

or general business correspondence should be addressed to Associated Publicotions, Inc., 825 Van<br />

Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representative:<br />

D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York, N. Y, 10020.

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