Boxoffice-September.06.1965

SEPTEMBER 6, 1965
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Imported marble pillars, crystal chandeliers, heavy velvet draperies, impressive period paintings and giltcovered
rococo in old theatres are being preserved for posterity by some U.S. exhibitors. Top, left: The
crystal chandeliers lighting the lobby of the renovated Midland, Kansas City, Mo.; Bottom, behind the velvet
drapes of the Majestic, Fort Worth, hangs an impressive tapestry still in peril of destruction; Top, right:
The marble columns provide an impressive entronce to the Savoy Theatre, (formerly the Keith
Memorial) in Boston. Bottom: The auditorium of the newly renovoted Savoy. Story on page 16.
TOA'ALLIED
ANNOUNCE
AGONAL EXECUTIVE EDITION
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AMALGAMATION
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NATIONAL FILM WEEKLY
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BULLETIN
TOA-ALLIED ANNOUNCE AMALGAMATION
TO BE EFFECTIVE JANUARY \, 1966
NEW YORK—A single national motion picture exhibitor
trade organization will come into existence on Jan. 1. 1966. The
organization will be known as the National Ass'n of Theatre
Owners. The constitution of the new organization has been
overwhelmingly endorsed by both AUied States Ass'n and the
Theatre Owners of America. A working committee headed by
the respective presidents. Jack Armstrong of Allied, and Sumner
M. Redstone of TOA met in New York on Thursday (2) to start
working on the actual details and mechanics. This culminates
approximately five years of discussions by representatives of
the two associations.
Attending the meeting at the Americana Hotel were: for TOA-
Redstone, John Stembler, Julian Rifkin and Joseph G. Alterman;
for Allied—Armstrong. Marshall Fine, Milton London and Irving
DoUinger.
COMPO Alerting Exhibitors to Fight
Unemployment Insurance hiikes Bill
NEW YORK—Exhibitors are being alerted
by the Council of Motion Picture
Organizations to a government-backed
measui-e which calls for "catastrophic"
increases to employers in the payment of
unemployment insurance for workers.
Hearings already have started in the
House Ways and Means Committee. Although
the bill iH.R. 8282) may not be
acted upon until the next session of Congi-ess.
it is coiisidered as such a serious
threat to the economic stability of theatres
that no time should be wasted in contacting
members of Congress asking them to
defeat the measure.
The bill, if passed, would raise substantially
the amount of money which theatres
would have to pay for federal-state employment
insurance. It would extend coverage
to 5,000,000 persons not previously
covered, provide 26 weeks of additional
federal payments for claimants exhausting
state benefits and would impose other provisions
which would be costly to all employers,
according to COMPO.
Experts agi'ee that it is almost impossible
at this time to make an accurate
estimate of the overall cost of the program.
Matthew I. Cotabish, representing
the National Ass'n of Manufactui-ers, estimated
the cost of the proposed program
at $2.3 billion. An Ohio state official said
the increase for that state's employers
would amount to 69 per cent. In Maryland,
the Baltimore Chamber of
Commerce estimated
that on the avei-age, increased
taxes per employe would be $67 in 1967,
$89 in 1971 and $95 in 1972.
These are some of the basic changes proposed
in the bill:
• Effective July 1, 1966, new provisions
would add 26 weeks of federal unemployment
benefits for those who have used up
all benefit claims under state laws. Inasmuch
as most states now provide for
maximum unemployment coverage for 26
weeks, this means that a qualified claimant
may be able to collect unemployment insurance
for a full year.
• The federal tax rate on employers
would be increased from 3.1 to 3.25 per
cent on covered wages. The 0.15 percentage
point increased for employers would be
matched by the appropriation of a similar
amount from federal tax revenues and
placed in a federal adjustment account
in the Unemployment Tiaist Fund to help
finance the 26-week extension of benefits.
• The annual taxable wage base will
be raised from a minimum of $3,000 in
1966 to $5,600 for the calendar years from
1967 through 1970 and $6,600 thereafter.
Universal, Decca Dividends
NEW YORK—The board of directors of
Universal Pictures and the directors of its
parent company, Decca Records, declared
dividends Wednesday ( 1 1
A quarterly dividend of 25 cents per
share on Universal's common stock was
voted, payable September 27 to stockholders
of record on September 16.
The Decca directors voted a regular
dividend of 30 cents per share on the company's
capital stock, payable September 29
to stockholders of record on September 15.
Allied Urges Pushing
Wage Law Changes
DETROIT — National Allied has abandoned
any practical attempt to secure continuation
of the exemption from federal
minimum wage laws enjoyed by theatres for
the past five years. "To fight further for
exemption of theatre employes would be
futile," executive director Milton H. London
said.
However. Allied is again marshaling its
strength in a new direction to seek specific
provisions in the pending legislation which
can mitigate some of the loss resulting
from the termination of exemption. Specific
targets are to be;
1. Exemption of employes under 18.
2. Exemption of employes in nonmanufacturing
small businesses ( defined
as those grossing under $500,0001.
3. Reduction of minimum wage 25
cents to $1.50 from the proposed $1.75.
Acknowledging the certainty of passage,
London said that the new law "will result
in increased payi'oll expense in everj'
theatre in the United States. Generally
speaking, the smaller theatres will be hit
hardest by the required wage boosts." He
noted one minor victory, however, that
the double time for overtime proposed by !
the Administration has been abandoned,
j
London m'ged theatremen to write or
wire their Congressmen and ask support
for the three amendments which London
outlined.
Members of the Senate Labor and Public
Welfare committee are: Democrats: Lister
Hill, Montgomery, Ala., chairman: Pat Mc-
Namara, Detroit, Mich.: Wayne Morse, Eugene,
Ore.: Ralph Yarborough, Austin, Tex.:
Joseph S. Clark, Philadelphia, Pa.; Jennings
Randolph, Elkins, W. Va.: HaiTison
A. Williams, Westfield, N.J.: Claiborne Pell,
Newport, R.I.; Edward M. Kennedy, Boston.
Mass.; Gaylord Nelson, Madison, Wis.:
Robert F. Kennedy, New York. N.Y. Republicans:
Jacob K. Javits, New York, N.Y.;
Winston L. Prouty, Newport, Vt.; Peter
H. Dominick, Englewood, Colo.; George Murphy,
Los Angeles, Calif.; Paul J. Fannin,
Phoenix, Ariz.
Sanford Abrahams Resigns
From Allied Artists Post
HOLLYWOOD — Sanford Abrahams, Allied
Aitists' West Coast publicity director,
who has also functioned recently in the field
of producer relations, will leave the company
September 10. Until the department's
base of operations was moved to the New
York office in April 1964, he had held
the post of national director of advertising
and publicity for five years. Dui-ing that
time Abrahams directed the campaigns on
such successes as "El Cid," "Al Capone."
"Hell to Eternity," "The Big Circus" and
"I Passed for White." Previously, he served
as Allied Artists' advertising manager.
Abrahams has had wide experience in
distribution, exhibition and production, having
been head of Warner Bros.' studio
trailer department and, before that, advertising
and publicity director for Warner
Theatres New York State zone.
Jack Goldstein. Allied Artists' national
director of advertising and publicity, at the
studio from his New York headquarters for
meetings, expressed the company's appreciation
for Abrahams' services.
BOXOFFICE :: September 6, 1965

UNITED ARTISTS
announces, with pride, the start of
production of one of the most heroic
and exciting adventures of all
time.
Its
unique and fascinating story,
^
together with its brilliant cast,
\
promises a new experience in
motion picture entertainment
hTCINERA

CHARLTON HESTO
as GORDON
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A JULIAN BLAUSTEIN PRODUCTION
IN CINERAMA. FILMED IN ULTRA PAN A VISION'
TECHNICOLOR"

AURENCE OLIVIER
as THE MAHDI
'
RICHARD JOHNSON
uRALPH RICHARDSON

Holmden Will Retire;
Shufi to
lATSE Post
NEW YORK—Harland Holmden. general
secretary-treasurer of the lATSE,
will retire at the end of October and will
be succeeded by John A. Shuff of Akron,
Ohio, who now is thiid international vicepresident.
In making the announcement. Richard F.
Walsh. lATSE president, said that Holmden
in his 50 years as a union officer had
played a most significant part in bringing
the organization the strength and financial
stability it now enjoyed. Between 1931 and
1953. Holmden sei-ved as an international
vice-president and assistant Intcmational
president. He also was business agent of
the Cleveland Local No. 160 for 37 years.
Shuff, who will take over Holmden's
duties as general secretary-treasurer on
November 1. was chosen for that office at
a meeting of the lATSE general executive
board in Miami Beach two weeks ago. As
an international vice-president, he has
been on special assignment in the Miami
area dui-ing the last two years, directing
an organizing drive in the film studios, theatres
and hotels. He also is business agent
of the Akron Local No. 364.
Two other new international officers
were elected at the Florida meeting. They
were John Horohan, a member of New
York Stage Employes Local No. 1 sines
1938, who will succeed the late James J.
Brennan as a vice-president: and Winfield
H. White jr., business agent of Local No.
109. Ne\\T>ort, R.I., since 1928 and its president
since 1936, who was elected to fill
the unexpired term of the late William
C. Scanlan as an international trustee.
USIA Transportation Film
Assigned to Tibor Hirsch
NEW YORK—Tibor Hirsch, producerdirector
of the prize-winning United States
Information Agency film production
"Architectui-e, U.S.A.." has been assigned
a second USIA production, "Transportation,
U.S.A.," to go into production immediately,
it was announced by George
Stevens jr., director of USIA's International
Motion Picture Service.
"Architecture, U.S.A.," a color impression
of the United States centered on advances
in architectm-e. was created for use
abroad without narrative and accompanied
only by an original musical score composed
by Don Elliott. Now in worldwide release.
"Aixhitecture. U.S.A." was awarded
the Grand Prix at the First International
Festival of Architectural Films in Paris in
July and was accorded a Diploma of Honor
the same month at the XVm International
F^lm Festival of Locarno.
"Transportation, U.S.A." also will be a
part of a series of films being produced by
USIA for showing overseas which concentrate
on visual imagei-y in conveying profiles
of modem America.
Now 'The Flim Flam Man'
HOLLYWOOD—"The Flim Flam Man
'
has been set as the new title for "The Ballad
of the Flim Flam Man," a comedydrama
to be produced by Lawrence Turman
for 20th Centm-y-Fox release. Based
on a novel by Guy Owen, the film is scheduled
to begin production next April.
Insurance Dividend Checks
Are Mailed Out by TOA
NEW YORK — Trustees of the TOA
Group Insurance Ti-ust last week mailed
dividend checks for premiums paid by
members of Theatre Owners of America
in the TOA Gi-Qup Insurance Plan covering
the policy year ended February 28
and representing the sixth consecutive year
for payment of cash dividends.
Claims totaling $60,000 were dispersed
during the policy year, bi-inging total
claims paid since inception of the plan
March 1. 1959, to $330,000. The sm-plus
was refunded in full to all member participants
and each member's share was
approximately 13 per cent of the premiums
paid dm-ing the March 1, 1964. to Feb. 28,
1965, period. The next reopening will be
on November 1.
Trustees are George G. Kerasotes, Albert
M. Pickus and Joseph G. Alterman.
The plan is open to all dues-paying members
of TOA, giving themselves and their
employes important insurance benefits
which, in most cases, could not be pui'-
chased previously on an independent basis.
There are two options, one for salaried
personnel only and the other for key management
and supei-visory personnel. The
plan stipulates that no medical examination
is required and there is no age restriction.
There are high limits up to $20.-
000 per insured plus triple indemnity in
case of accidental death, with benefits for
loss of hmbs or sight resulting from an
accident.
Joe Levine to Sponsor Event
At VCI London Convention
LONDON—Joseph E. Levine will sponsor
the first big function of the Variety Clubs
International convention which will be
staged in London next AprU 18-22. Levine
is a member of the New York tent
and has made substantial contributions to
Variety in the U.S. and Britain.
Levine gave $5,000 to the Variety Club
of Great Britain in 1964 and a similar sum
this year. He also made "The Carpetbaggers"
available for the British Variety's
benefit.
The Levine convention event will take
place at Grosvenor House. Park Lane, on
the night of April 18, the opening affair
of the convention. Fifteen hundred guests
and delegates are expected to be present.
Both the Grosvenor's ballroom and grand
hall will be utilized to accommodate one
of the largest parties ever assembled in a
London hotel.
Showcase Cinemas Arrange
Tie-Up With Restaurants
LAWRENCE. MASS.—Showcase Cinemas,
the fourth of the Redstone Theatres
de luxe twin operations, are planning a
big dine and theatre promotion for October,
which is National Restaurant Month.
"Showcase Dinerama" will be the slogan
in the tie-up with 12 of the leading restaurants
in the North Shore area. The twin
theatres are located on Route 114 at Route
495.
John P. Lowe, district manager of Redstone
Theatres, and John G. Corbett, Showcase
managing director, met at Showcase
Cinemas with restaurant owners to plan
the promotion.
Boyd Martin Winners
Announced by MPAA
NEW YORK—The winners of the Second
Annual Boyd Martin Motion Picture
Page Awards were announced Monday,
Aug. 30, by Ralph Hetzel, acting president
of the Motion Pictm-e Ass'n of
America, Inc.
The awards, which include a $500 scholarship
which each of the winning newspapers
may present to the journalism department
of a college or university of their;
choice, are based on excellence in present-i
ing motion picture advertising, film news;
and publicity in entertainment pages. <
The winner in Category I (newspapers!
with daily circulations of 250,000 and over)
was The Detroit Free Press—publisher, Lee
Hills; entertainment editor, Mort Persky.
The Detroit Free Press is establishing its
Boyd Martin scholarship at Wayne University.
In Category II (newsletters with dally
circulations of 100.000 to 250.000) the!
award winner was the Memphis Press-}
Scimitar—managing editor, Edgar W.^
Ray; motion picture editor, Edwin How-|
ard. They wish to honor the jom-nalism de-'
partment of Memphis State University.
The Deseret News of Salt Lake City was
selected for the award in Catgory III (newspapers
with daily circulations under 100.-'
000) —managing editor, Theron Little; motion
picture editor, Howard Pearson. Brigham
Young University was chosen by the
Deseret News to receive its scholarship
award.
The awards, sponsored by the advertising
and publicity directors committee of
the Motion Pictui-e Ass'n under the chairmanship
of Robert S. Ferguson, vice-president
of Columbia Pictm-es, are given in
memory of Boyd Martin, pioneer motion
picture editor for the Louisville Courier-
Joui'nal.
Newspapers from all parts of the country
in the several categories participated'
in this year's awar(is. Representing the
MPAA advertising and publicity directors
committee, Rodney Bush, exploitation director
of 20th Centm-y-Fox, said: "It is|
heartening to see the excellent treatment;
of motion pictui-e pages by the many pa-,
pers that have participated in this year's;
Boyd Martin Awards. Obviously these papers
feel it is good business to provide^
their readers with useful information and
news about current pictures playing in;
their area. Many of them have shown ex-^
cellent taste in balancing motion picture
advertising, film news, Hollywood syndicated
columns and photographs from cui'-
rent theatrical releases in the make-up of
their motion picture pages."
The three distinguished judges for this
year's Boyd Martin Awards were: David
E. Diener, president, Mom'oe Greenthalj
Co., Inc.; Dr. Frederick E. Merwln, direc-|
tor. School of Journalism, Rutgers University;
and Jerome H. Walker, executiveeditor.
Editor & Publisher.
;
Trans-Lux Dividend 1
NEW YORK—The directors of Trans-'
Lux Corp. on August 26 declared the regular
quarterly dividend of 15 cents per share'
on the conmion stock, payable Septemberl
24, to stockholders of record at the close
of business September 10.
10
BOXOFFICE :: September 6, 1965

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More Blind Bidding
Hearings in
October
NEW YORK—In granting National General
Corp. conditional approval to acquire
a 900-seat theatre in Salt Lake City, Federal
Judge Edmund I. Palmieri said that
contentions to the effect that NGC had a
competitive advantage in seeing product in
advance had not been proven.
the same time, Judge Palmieri indicated
that more hearings on blind bidding
would be held in Los Angeles late
in October. He was referring to the recent
hearings in Los Angeles where NGC's application
for permission to acquire the Salt
Lake City house was presented to the
coui-t. At that time, it was charged that
NGC was able to see pictures at sneak prethereby
giving the circuit a bidding
advantage. The judge said in New York
on August 30 that further study was necessary,
because the problem of blind bidding
^and its possible effects upon competition
was one of far-reaching importance.
Palmieri, in approving NGC's request
to acquire the Salt Lake City theatre,
said the proof submitted to the com't
showed that the company obtained no
advantage from previews or
screenings it may have had.
Two conditions were imposed on the acquisition
as follows
• When the new theatre is opened,
NGC's other two theatres in the area, the
Southeast and Rialto, will be prohibited
playing first run for more than 26
each in any calendar year. Each
now operates first run the year
round.
• In the event the exhibition of a roadengagement
is commenced at the
in any calendar year in which
it has played less than 21 weeks on first
the Southeast may continue such
engagements as long as NGC
desires and without regard to the number
of weeks the Rialto plays on first show-
1 ing in the calendar year.
The judge stipulated, however, that "the
weeks which the Southeast Theatre
would play first run shall be reduced by
the number of weeks both theatres combined
played on the 52 weeks in the calendai'
yeai' in which the roadshow commenced.
"In view of the petitioner's first-run position
in the competitive area and the govjustifiable
concern that the poshould
not be materialized and
the restrictions are considered
to be suitable. In essence. National General's
first-nin position is substantially
by modifying the operations of
Southeast and Rialto theatres that tothey
would constitute the equivalent
first run."
Former Texas Circuitman
;R. N. 'Bob' Smith Dies
TEX.—R. N. "Bob" Smith, 71,
owner of a Texas circuit, died in
Mission Municipal Hospital Tuesday, August
24. Smith served a term as viceof
Texas Theatre Owners, one
the state exhibitor organizations which
preceded the present Texas Drive-In Theatre
Owners Ass'n.
Survivors Include his wife Delia: his son
Robert N. Smith jr., Harllngen; two sisters
and several grandchildren.
TOA FINALIZING CONVENTION PLANS
Sherrill Corwin to Keynote
Oct. 28 Opening Session
Allied to Fete Carreras
As 'Year's Showman'
DETROIT — James Carreras, international
chief barker of Variety Clubs International,
will be
honored as "Showman
of the Year" at
the 36th annual national
convention of
Allied States Ass'n
in Pittfibui-gh in
October. Carreras will
address the convent
i o n luncheon on
Thursday, October 14,
and will be presented
with his award at
James Carreras the banquet in the
Grand Ballroom of
the Penn-Sheraton Hotel that evening.
Jack Armstrong, Allied president, stated
"No one who attended the convention of
Variety Clubs International in San Francisco
earlier this year will ever forget the
unique, dramatic and masterful showmanship
demonstrated by international chief
barker Jimmy Carreras. Everyone who witnessed
this amazing phenomenon will certainly
applaud the decision of the Allied
board of directors to honor Jimmy Carreras
as 'Showman of the Year' at the
national convention in Pittsburgh in October.
Genial, witty Jimmy has inspired
the Variety Clubs to new heights of vitality
and purpose under his dedicated leadership
and by his dynamic example. He is
a humanitarian who takes pride in his
work with Variety Clubs International to
serve the cause of needy children thi-oughout
the world. His flair for showmanship
reflects respect, honor and dignity upon
the entire motion picture industry."
Carreras. whose home and headquarters
are in London, was born into show business.
His father. Enrique Carreras, was
one of the pioneers of the film industry
in England—as the owner of a large circuit
of theatres and as a producer-distributor
of motion pictme film. Jimmy
Carreras is managing director of Hammer
Film Productions, Ltd.
Young Carreras, as a lieutenant-colonel
in the Royal Ai-tillery. commanded an antiaircraft
regiment during the Battle of
Britain. He was honored by the late King
George VI with a membership of the
British Empire for extraordinary military
services in the defense of London.
Parents' Magazine Honors "Great Race'
NEW YORK—Parents' magazine has selected
Warner Bros.' "The Great Race" as
the featured film in the Family Movie
Guide of its Special Education Issue, published
in September. The magazine describes
"The Great Race" as "a delightful
spoof" about a "hilarious race."
NEW YORK — Keynote addi-ess at the
opening session of the Theatre Owners of
America's 18th annual convention at the
Ambassador Hotel in Los Angeles October
28 will be given by Sherrill C. Corwin,
president of Metropolitan Theatres Corp.
of Los Angeles, president of Southern
California Theatre Owners A.ss'n and general
chairman for the convention. Convin's
speech will be based on the convention
theme, "Make Mine a Movie." it was announced
here Wednesday 1 1 1
M. Redstone, TOA president.
by Sumner
Major emphasis of the convention will
be on building attendance and improving
the economic health of the industry, Corwin
said.
EXPECT TOP ATTENDANCE
The California theatreman also will preside
at the first business session of the convention
and will be executive producer of
the activities. Original music and lyrics
have been written to conform with the
theme and objectives of the convention.
Redstone said that final convention plans
are nearing completion with the highest
attendance in TOA history expected. All
tradeshow space has been sold out, he reported,
and the program for women's activities
will be finalized soon.
Corwin announced Thursday (2) that
William M. Thedford, co-chairman for the
convention, will serve as chairman of
"Product Day" on October 29 when the
film companies will present highlights
from forthcoming pictures via specially
made reels. Thedford, co-director of theatre
operations for National General Corp.
and a member of TOA's advisory council,
will coordinate the presentations in the
Embassy Room of the hotel, with all of
the major companies offering preview segments
of pictures which will be available
at yearend and early in 1966.
Ro'oert W. Selig. executive assistant to
the president of Pacific Drive-In Theatres
and convention co-chaimian. will
serve as toastmaster at the amiual President's
Banquet, sponsored by the Coca-
Cola Co. and the wind-up event of the
convention on the night of October 30. Because
of the tremendous advance registration
for the convention, the banquet has
been moved to larger accommodations than
the hotel could provide and will be held
at the Hollywood Palladium.
'STAR OF THE YEAR' AWARD
Highlight of the evening will be the presentation
of the "Star of the Year" awai'd.
bestowed annually on the screen personality
whose boxoffice magnetism has been
outstanding. Last year the honor went to
Ann-Margret. Pi-evious winners were Cary
Grant, Gregory Peek, Doris Day. Jerry
Lewis, Deborah Kerr, John Wayne, Rock
Hud.son, William Holden. James Stewart
and Danny Kaye.
An outstanding program featuring entertainment
industry stars is being prepared
for the banquet, and music will be provided
by the Lawrence Welk orchestra.
BOXOFFICE September 6, 1965 11

'T^W
AT NEW ENGLAND THEATRE OWNERS CONVENTION
Harling Warns Against Nationwide
Pay TV Threat and CATV Growth
NORTH FALMOUTH. MASS. — "The
dangers of blind biddin?, sneak previews,
competitive bidding, satuiation bookings,
clearances and runs are miniseule. compared
to what can happen to you if the
Zenith application (for pay TV anywhere
in the U.S.i is approved." This was the
warning of Philip Harling. chairman of
the Joint Committee Against Pay TV. in
a speech before the Theatre Owners of
New England convention at the Crest Hotel
here Wednesday 1
1 >
'INSIDIOUS AND VOLATILE
Harling referred to the Zenith Radio
Corp. application pending before the Federal
Communications Commission as "now
only a whisper, compared with the roar
and tmbulence of the applications previously
made by other companies, and yet
this one is more dangerous, more insidious
and completely volatile."
He pointed out that the Joint Conunittee
is opposing two giant billion dollar corporations.
Zenith and RKO General, "who
are working hand in glove to obtain approval
from the FCC to inaugurate a countrywide
system." While there is no pay TV
in the U.S. cuiTently except the Hartford
experiment, he continued, "it might very
well be within the realm of probability
that a rule-making procedure may be
granted by the FCC for the purpose of
permitting anyone who has any interest
in this application to present views—pro
and con—on this very vexing problem so
dangerous to oui- industry."
He listed the motion picture product
played in Hartford dm-ing August and
asked exhibitors to consider what theii'
own reactions would be if they had not
played the product but found their towns
enveloped by pay TV.
He warned against complacency by exhibition
and said that "due to the passage
of time and the good summer business, not
too much effort has been exerted to insure
for the future of yom" business." Harling
also cautioned that "when bigger and
better gi-osses from film rentals can be obtained
by distribution than they can get
from the theatres, no amount of ci-ying
nor resorting to past loyalties will make
any difference. They will go where the
dollar flows."
CATV POTENTIALLY DANGEROUS
He termed community antenna TV the
"associated by-product of free TV, pointing
out that there are more than 3,500.000
viewers in 1.200,000 homes sei"viced by 1,-
300 systems producing a $50,000,000 a
year business. "This industry was potentially
dangerous to yom- interests and has
been the subject of Intensive struggle between
the broadcasters and the CATV proponents
and the theatre."
Harling asserted that the "ramifications
of this parasitic industry are so great
and so complex that Congress and the FCC
are in a bind as to whether or not this
industry should be regulated.
"Incidentally." he continued, "we may
have opened a Pandora's box when we
urged the Small Business Administration
to cover the entertainment field, because
Paramount 6-Mo. Net
More Than Doubled
New York—Paramount's estimated
consolidated net income for the second
quarter ended July 3 amounted to
$3,066,000, or $1.94 per share. This was
more than a million and a half dollars
above the second quarter of 1964
when the net income was estimated at
$1,478,000, or 92 cents per share. In
the second quarter of last year, however,
the company had a profit of
$7,527,000 from the sale of television
station KTLA in Los Angeles, bringing
the overall net income to $9,005,-
000, or $5.60 per share.
For the first six months of 1965,
consolidated net income is estimated
at $5,252,000, or $3.33 per share. Comparative
net Income for last year
amounted to $2,519,000 or $1.57 per
share, plus the profit on the sale of
investment and the television station
of $8,250,000, or $5.13 per share, a
total of $10,769,000, or $6,70 per share.
only yesterday a $60,000 loan was granted
to a CATV system in Kentucky to erect a
plant. In all probability this was the total
cost."
Harling pointed out that the Joint Committee
has been universally successful in
demanding that CATV pei-mits carry a
restriction against using the systems for
pay TV, and he said that a United Ai-tists
suit to compel CATV to pay royalties because
of copyright infringement has
"slowed down this growing industry.
"We will continue om- efforts to obtain
a final determination on pay TV no matter
where the jui'isdiction lies," Harling concluded.
"We will appear before the FCC,
the courts and in Congress to outlaw a
grab of the airwaves. TV is free and it
should remain so."
CBS Buys 20 Late
Films From Columbia
NEW YORK — Columbia Broadcasting
System has closed a deal with Screen Gems
for the purchase of 20 recent features
from Columbia Pictures' film library, said
to be valued at approximately $8 million.
Two "movie nights" weekly over CBS are
expected from the new Library.
CBS earlier bought about 90 films from
Columbia, Paramount, United Artists and
Warner Bros., for its new "Thursday Night
at the Movies," charted to start September
16.
The second weekly "night at the movies"
is expected to start eai-ly in 1966. Although
individual CBS stations show movies, the
network has not done so in the past. A
reported stipulation is that the CBS deal
with Columbia requires it to show ten of
the films this season and the other ten
during the 1966-67 season.
Warner '65-'6G Lineup
Headed by 12 Big Films
NEW YORK—For the 1965-66 season,
Warner Bros, is heralding its lineup of
product as "the greatest in years." The
lead-off picture is "The Great Race," which
will have its New York premiere at Radio
City Music Hall beginning September 16,
and to be nationally released in October.
Starring in this comedy-extravaganza are
Jack Lemmon, Tony Curtis and Natalie
Wood, directed by Blake Edwards. It was
filmed in Technicolor and Panavision and
produced by Martin Jurow.
The eleven other pictures topping the
Warner lineup are:
"Marriage on the Rocks." starring Prank
Sinatra, Dean Martin and Deborah Kerr in
a Technicolor comedy for October.
"La Boheme," an actual performance by
the great La Scala Opera Co., recorded in
Technicolor and newest high fidelity sound,
to be presented in leading theatres for four
performances on October 20 and 21.
"Never Too Late," the Technicolor-Panavision
film version of the Broadway comedy
hit, starring Paul Ford, Connie Stevens,
Maureen O'Sullivan, Jim Hutton, Lloyd
Nolan, Jane Wyatt and Henry Jones.
"Battle of the Bulge," the epic-scale
Cinerama film dramatizing the climactic
engagement of World War II, which will
open for Christmas at Cinerama theatres
on a reserved seat policy. The Technicolor
film's huge cast is headed by Heni-y Fonda,
Robert Shaw, Robert Ryan, Dana Andrews,
Pier Angeli, Barbara Werle, George Montgomery,
Ty Hardin, James MacArthur and
Telly Savalas.
"Othello," starring Laurence Olivier in
the British National Theatre production
that has been acclaimed as the greatest
intei-pretation of the play ever presented,
filmed in Technicolor and Technirama.
"The Moving Target," a suspense drama
in Technicolor, with a star cast, led by
Paul Newman, Janet Leigh, Julie Harris,
Shelley Winters, Pamela Tiffin, Lauren
Bacall, Robert Wagner and Arthur Hill.
"Inside Daisy Clover," a Pakula-Mulligan
Production in Technicolor and Panavision,
starring Natahe Wood as a teenage
Hollywood star of the 1930s, and co-starring
Christopher Plummer, Robert Redford
and Ruth Gordon.
"A Fine Madness," starring Sean Connery
in a far-out comic role, Joanne Woodward
and Jean Seberg, in Jerome Hellman's
production, to be directed by Irvin
Kershner, In Technicolor, from Elliott
Baker's best-seller.
"A Big Hand for the Little Lady," a
Technicolor comedy Western, starring
Henry Fonda, Joanne Woodward, Jason
Robards, Paul Ford, Charles Bickford,
Kevin McCarthy and Burgess Meredith.
Produced and duected by Fielder Cook.
"Who's Afraid of Virginia Woolf?" starring
Elizabeth Taylor, Richard Burton.
George Segal and Sandy Dennis in the
film version of Edward Albee's controversial
stage hit, produced by Ernest Lehman
from his own screenplay, and directed
by Mike Nichols as his first motion picture.
And the continuing 'all-time Warner
Bros, hit, "My Fair Lady." winner of eight
Academy Awards, starring Audrey Hepburn
and Rex Harrison, produced by Jack
L. Warner and directed by George Cukor
in Technicolor and Panavision.
l\
12 BOXOFFICE :: September 6, 1966

Once a lliief.::
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KTROr
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a thief...
always a
target...
the cops on
one Side.
he killers
on the
other!|
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8
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'
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Schine Holdings Sold
To Realty Equities
NEW YORK—Tlie vast motion picluie.
real estate, hotel aiid broadcasting interests
of J. Myer Schine and his family will
be sold to Realty Equities Corp. of New
York, specialist in purchasing property for
quick resale, according to the terms of a
nearly $75,000,000 agreement announced
this week by Schine and Realty officials.
The announcement came as a surprise
in some circles since late in July two other
real estate investors, Harry B. Helmsley
and Lawrence A. Wien, had announced arrangements
to buy most of the Schine
properties.
Schine said he "regretted the recent premature
announcement concerning the purported
purchase by a New York group of
the assets of Schine Enterprises," but that
"discussions couldn't have been completed
because of fundamental differences between
the parties."
The transaction involves 60 motion picture
theatres in five states. 12 hotels in six
states, 3,000 acres of ocean-front land in
Palm Beach and Boca Raton. Fla., the
Ocean Ridge, Fla., estate and mansion of
the late Col. Robert R. McCormick, a radio
station in Albany, N.Y., and a community
antenna television system in Massena, N.Y.
Morris Karp, president of Realty, signed
the contract with Schine. Actual closing
of the deal is expected no later than next
spring, but might be sooner. Karp said
Realty will resell "a substantial number of
the Schine assets within the next few
months," ultimately keeping only the Ambassador
Hotel in Los Angeles and some
ocean-front land in Boca Raton, Fla.
Schine said that substantially all of his
properties and investments and those of
his sons, G. David and C. Richard, were included
in the sale. The sons will remain
with the Schine operations of Realty
Equities in executive capacities.
Azalea Film Co. of Dallas
To Produce for AIP
DALLAS—Azalea Film Co. has entered
into agreement with American International
Pictures of Hollywood to produce a
series of motion pictm-es for worldwide
distribution for theatres and television. Azalea,
a Dallas-based company, has engaged
Larry Buchanan Productions, Inc., to produce
full-length features with production to
start immediately.
The directors of Azalea Film Co. are Edwin
Tobolowsky, Norm Levinson and Henry
D. Schlinger. Tobolowsky and Levinson are
also affiliated with Academy Theatres. Inc.,
Dallas, serving respectively as vice-president
and president of the theatre company, along
with J. J. Rodriguez, vice-president.
Louis Garfinkle Named
Bernie Mack's Assistant
CHICAGO — Bernie Mack, president of
Filmack Trailer Co., announces the appointment
of Louis Garfinkle as controller
and assistant to president Bernie Mack.
Before joining Filmack, Garfinkle spent
12 years as controller of two other major
companies. His duties will include the
handling of many details and administrative
functions now handled by the
president.
14
Annual TEDA Meeting
Feb. 6-9 in New Orleans
LOS ANGELES—Spero Kontos, president
of Theatre Equipment Dealers Ass'n,
announced that arrangements have been
finalized to hold the annual TEDA meeting
at the Royal Orleans Hotel, New Orleans,
La., February 6 through 9.
"Since our first meeting in Chicago In
1962," Kontos stated, "these annual gettogethers
have grown steadily in popularity
with individuals in both organizations.
The rapid expansion of theatre
building and remodeling and the consequent
changes in equipment and furnishings
create mutual problems, and frequent
discussions and exchange of ideas is extremely
beneficial."
New Orleans and the Royal Orleans
Hotel are internationally famous for good
food and a diversity of entertainment, and
this meeting is expected to be the largest
and best to date, said Kontos.
Harold Golden Named
ABC Films President
HOLLYWOOD—Harold Golden has
been
appointed president of ABC Films, Inc.,
the film syndication arm of American
Broadcasting Companies, Inc., it was announced
by Leonard H. Goldenson, president
of
American Broadcasting Companies,
Inc. The appointment is effective September
13.
Golden, who has been vice-president and
director of sales for MCA-TV since 1960,
succeeds Henry G. Plitt, who recently was
promoted to president of Balaban & Katz
CoiTD., a major subsidiary of American
Broadcasting Companies, Inc.. with headquarters
in Chicago.
Before becoming vice-president-director
of sales for MCA-TV. Golden had served
that organization as Midwest sales manager
from 1957-60 in Chicago and as an
account executive in Buffalo from 1954-
1957.
Golden is a Syi-acuse University graduate,
and this year was honored by that
school for "significant achievement" in television.
He also attended the University of
Buffalo and the Biarritz American University
in France. He is a member of the
International Radio and Television Society
and the National Academy of Television
Arts & Sciences.
Born in Niagara Falls, N.Y., Golden now
lives in Stamford. Conn., with his wife Bernice
and their three children. Richard 1
and Donald 1
Film Title Changes
HOLLYWOOD — "Planet of the Vampires"
is the new title for American International's
new science-fiction thriller starring
Barry Sullivan and Norma Bengell.
according to AIP chieftains James H.
Nicholson and Samuel Z. Arkoff. The color
and scope film set for October 6 release
was formerly titled "Planet of Blood."
HOLLYWOOD—"Last of the Renegades"
has been set as the final title for the Horst
Wendlandt production recently acquired by
Columbia Pictures for United States distribution.
Starring Lex Barker, Pierre
Brice and Anthony Steele, the western adventure
was produced in color and Cinema-
Scope.
Scored by 'Will Rogers'
NEW YORK—"Will Rogers" has scored
|
'
another first in Its 1965-66 Fund Drive,
under the national chairmanship of Morris
Lefko, MGM vice-president and general
sales manager. For the first time, the Will
Rogers Fund drive appeal has penetrated
major TV and appears on WCBS-TV,
WOR-TV, WNEW-TV, WPIX-TV and will
shortly be on NBC and on other TV stations
in the New York area, through their
public service departments. Arrangement.';
were made by Si Seadler, national publicity
chairman. Ten-second and 20-second
messages are being telecast together witli
a slide bearing a photograph of the beloved
entertainer, and a sketch of the hospital,
against which is imprinted the words, "Will
Rogers Fund" and the Box Number: "2425.
New York."
The impetus to "Will Rogers" penetration
of TV was given when Dr. Russell
Barber, WCBS-TV manager of public
service broadcasts, attended the annual ,
meeting at the Saranac Lake Hospital and; |
O'Donnell Research Laboratories in June; I
and made an enthusiastic report of the in- I
stitution to Thomas Swafford. WCBS-TV, '
director of information services and community
relations. The Will Rogers spots
are currently being used on WCBS-TV,
locally and it is anticipated that they will
be scheduled when time permits for the
next few months. Similar use is anticipated
from WOR-TV. WNBC-TV, WPIX-
TV. WNEW-TV and others.
The narration being used is as follows;
.
10-second spots.
"Help medical research conquer chest
diseases. Give to Will Rogers Fund, '
Box 2425, New York, N.Y. 10001."
20-second spots:
"Amazing progress is being made to J
combat diseases of the chest, including
TB. asthma, emphysema and others.
Help medical research to continue this
urgent work. Send your contributions |
to Will Rogers Fund. Box 2425. New (
York, N.Y. 10001."
j
Photographs of the Will Rogers TV slidCi
and its accompanying narration are being
sent all over America to local field press
representatives with the suggestion that
efforts be made to extend the campaign.
ABC Buys 15 MGM Films;
In Deal for 6 New Ones
NEW YORK — American Broadcasting
Companies closed a deal with Metro-Goldwyn-Mayer
for the rights to broadcast U
old films and six new two-houi- movies, tt
be produced specifically for television.
The 21 new films will cost "over $f
million" and will be shown dm-ing the 1966-
67 season, according to Edgar Sherick
ABC's vice-president, television programing.
He said this will be the first time
for ABC to help finance movies mad(
especially for television.
MGM plans to spend $600,000 on eacl;j
of the six new movies, about $400,000 oii
which will be paid by ABC, Sherick said'
MGM will be permitted to show the movieil
abroad and release them to U.S. theatres
after they appear twice on the ABC television
network, he explained.
BOXOFFICE September 6, 196f

I
PaJAMA
i
I
I
'
Assault
f?^oU(^«AMd ^cfiont
CONSIDERABLE production during September
is apparent as 19 films are
four subjects listed.
lined up to go before the cameras, five
more than the previous month. United
Artists leads with six films starting while
Paramount has five charted. Some of the
independents are "first starters," with no
ivell-known names but high hopes of the
The total for September
1964 was just one more than for the
same month this year,
JAMERICAN
INTERNATIONAL
Party in a Haunted House.
Based on an original screenplay, this is a
musical comedy with terror. Tommy Kirk,
[Deborah Walley, Basil Rathbone head the
icast. Producers James H. Nicholson and
'Samuel Z. Arkoff, with director Don Weis
ibring in the "shocks" when one of the four
iieirs of an eccentric millionaire's estate
brings in his own gang to dispose of the
ipther Inheritors,
COLUMBIA
Three on a Couch. For his first film
>away from Paramount in 17 years Jerry
Lewis, stars, produces, and directs this
hilarious comedy based on an original
screenplay by Samuel Taylor. Janet Leigh
iwill co-star. Balance of the cast is curl-ently
being chosen. The comedy is about
a Los Angeles commercial artist who wins
.1 big art prize in Paris. He goes to a seancejpsychiatrist,
who becomes his flame, and
[finally tries to win her three female clients.
METRO-GOLDWYN-MAYER
There's No Place Like Space. This picture
will spotlight Herman's Hermits, MGM
•recording stars from England who are like
!rhe Beatles, a rock-and-roll group so
ipopular today. Producer Sam Katzman will
'have a large cast of musical entertainers
.vhom he is presently choosing. Direction
will be by Arthur Lubin, who became
(famous for his original talking horse film,
which is TV's Mr. Ed.
.Paramount
on a Queen. This is another
.Seven Arts production with Frank Sinatra
jstarred. It is based on a novel by Jack
i?inney with Rod Serling writing the
licreenplay. Being produced by William
Ij-oetz and directed by Jack Donohue, it is
hhe story of a group of men who acquire
li former German U-boat with the intension
of robbing the Queen Mary.
The Idol. This drama, being produced
|)y Leonard Lightstone and directed by
iJaniel Petrie, stars Kim Stanley, John
(.eyton and Michael Parks. A Joseph E.
I^evine production, Levine is serving as
'xecutive producer of the film, which is
I'ased on a screenplay by Millard Lampell,
|)ased on an original story by Ugo Liberajore.
It deals with the triangular relation-
|hip between an attractive matron, her
ensitive student-son and his best friend,
i.nd the explosive consequence.
My Last Duchess. Tony Curtis went to
.By SYD CASSYD
Europe for the filming of this Seven Arts
Production, which is a murder mystery
comedy stemming from the infamous
career of a handsome, young rogue and the
"accidents" he causes to happen to a succession
of rich women in his life. Producerdirector
Kenneth Hughes is shooting the
film at the Shepperton Studios, London
and in Nice, France.
Night of the Grizzly. Based on an
original idea by Clint Walker, who stars,
with the script being prepared by Warren
Douglas, this film is a western adventure
story of a man's desperate fight to protect
his family from a rampaging grizzly bear.
Burt Dunne will handle the producers reins.
No director has been assigned as yet.
This Property Is Condemned. Tennessee
Williams' play about a young girl's imagination
and yearnings in a decaying southern
railroad town of the 1930s is being
brought to the screen with Natalie Wood
and Robert Redford starred. This is a
Stark-Seven Arts production, with Ray
Stark producing and Sydney Pollack directing.
Heavy drama.
UNITED ARTISTS
Duel at Diablo, Producer-director Ralph
Nelson chose southern Utah for the location
shooting of this outdoor drama, to be
filmed in color from a Marvin H. Albert
screenplay, which is based on his novel
"Apache Rising." This Nelson-Engel-
Cherokee product'on has a cast headed by
James Garner, Sidney Po'tier, Bibi Anderson,
Bill Travers, Dennis Weaver. Co-producer
is Fred Engel.
A Funny Thing Happened on the Way
TO the Forum. Shooting in Spain for the
atmospheric backgrounds, this fi'm is based
on the very funny, successful Broadway
costume comedy still on the boards and also
being presented throughout the country via
a road company. Zero Mostel repeats the
role he originated on the stage. Phil Silvers
and Jack Gilford are also in the cast.
Melvin Frank is producing and Richard
Lester directing.
The Russians Are Coming, the Russians
Are Coming. An exciting title, plus a
screenplay by William Rose based on a
novel by Nathaniel Benchley, with comic
interpretations, makes this a different type
of film. The story is about a small Russian
submarine grounded off the coast of
Massachusetts. The crew goes into town for
some supplies, which causes the town to
panic until they find out why they are
there. Production and direction is being
handled by Norman Jewison.
Tale of the Fox. Rex Harrison, Susan
Hayward, Cliff Robertson and Maggie
Smith are starred in this Feldman-
Mankiewicz production. The screenplay is
based on a novel and a play by two individual
authors. Producer-director Joseph
Mankiewicz is filming the feature in Rome.
10:30 OF A Summer's Evening. Filming on
this Jules Dassin production started in a
small village of Salamanca, about 80 miles
outside of Madrid. The picture has Melina
Mercouri, Romy Schneider and Peter Finch
starred, with the story based on a French
novel by Marguerite Duraf, Besides producing
and directing, Dassin also wrote the
screenplay, with Anatole Litvak as his coproducer.
What Did You Do in the War, Daddy?
This Mirisch-Jeffrey production, based on
producer-director Blake Edwards and
Maurice Richlin's original, with screenplay
by William Peter Blatty, has James Coburn,
Dick Shawn and Aldo Ray in the
leads. It is a war comedy about a bunch
of GIs, who enter an Italian village where
they are holding a wine fe.stival as though
they didn't know the war was on,
WARNER BROS.
A Fine Madness. Sean Connery moves
into a new role in this comedy about a
madcap poet in New York's Greenwich
Village. Elliott Baker, who wrote the novel,
is doing the screenplay for Jerome Hellman,
producer. Irvin Kershner is directing
with Joanne Woodward and Jean Seberg
providing the feminine lure. Connery
loses his wife and is constantly protesting
to the world until he is placed on a psychiatrist's
couch.
INDEPENDENT PRODUCTIONS
CREATORS CO.
Initiation. A drama about the sorority
set in Los Angeles, by Al Burton. A girl is
accosted on a roadway near the college by
a man on a motorbike as she comes home
from the initiation. Herbert Bernard has
a young group of names Lee Anthony,
Susan Yardley, Pat Waltz and Nick Surovy.
Sol Scha'man and Bud Plone are the producers.
Distribution has not been announced.
EXECUTIVE PICTURES CORP.
Never Steal Anything Wet. This
original by Clyde Ware is be'ng directed by
veteran Lee Sholem on colorful Catalina
Is' and. The spy-type story covers the theft
of paintings from the Los Angeles County
Museum and involves teenagers in a swinging
and dancing color and widescreen production.
Tommy Kirk, Del Moore and
Peter Duryea have been cast by producers
Bond B'ackman and Jack Bartlett. No
distribution company set.
JOURNEY PRODUCTIONS
The Bloodless Vampire. Michael DuPont
(de Nemours company) will shoot this one
as one of four productions in the Philippines.
The chiller story has Charles Macauley
and Helen Thompson in the cast.
The story is a mystery until screened.
SYZYGY PRODUCTIONS
Paradise Road. Carl K. Hittelman. a
combination writer-director-producer under
his own banner, has chosen a Florida
Everglades locale for the first production
of this group. Hittelman, veteran of 30
features, including many for Robert Lippert,
tells a story of young Reed Sherman
who falls in love with an illiterate swamp
girl. A character by the name of A. Lincoln
Beauregard doesn't regard his intentions
too seriously in competition with his own,
and adventures of all sorts take place. The
film will be lensed in color and widescreen.
!iOXOFFICE September 6, 1965 IS

TURNING WHITE ELEPHANTS' INTO GOLD
Exhibitors Restore and Renew the Old Movie Palaces of an Earlier Era
By JOAN BAER
KANSAS CITY—In an era of urban renewal
characterized by massive new giants
of glass and steel against the faces of
dowiitowii areas and coupled with the
movement to sprawling, cement-girded
shopping centers, some motion picture exhibitors
are evidencing vital interest in
the preservation of the rococo grandeur of
movie palaces of an earlier day.
Concern for the futm-e of the old houses
and definite action to insure their retention
for futui'e generations has been taken
in Boston, where Ben Sack revitalized the
old Keith Memorial Theatre and rechristened
it the Savoy: in Kansas City, where
the Durwood brothers. Stanley and Richard,
presen'ed the dignity and charm of
the old Loew's Midland Theatre, and in
Shi-eveport. La., where Paramount-Gulf
Theatres returned the Strand Theatre to
the gracious air which marked its heyday.
In Fort Worth. Tex., exhibitor Herman
Goldblatt continues to wage a year-long
campaign with downtown civic center developers
to save that city's "grand old
lady of the theatre," the Majestic.
PATTERNED AFTER PALACE
One of the first theatres to receive the
"save for pKJSterity" treatment was the Al
Ringling Theatre in Baraboo. Wis. Originally
opened in 1915, the theatre was patterned
after the Great Opera Hall built by
Louis XV at the Versailles Palace near
Paris. The French architecture still predominates,
with walls of Travertine marble,
an auditorium built in a truncated elipse
with Corinthian column supports and
paintings of the French period. The 830-
seat house has become a landmark with
tourists going out of their way to gaze
at the theatre and its rich interior appointments.
A condition of the recent sale
of the theatre building is that the new
owners cannot redecorate the foyer and
general auditorium because of the beauty
A magnificent mirror reflects the
ornate grillwork and gilded rococo at
the entrance to the restored Midland
Theatre in Kansas City, Mo.
of the paintings and the gold leaf used
in the decorations.
The theatre became known as America's
Prettiest Playhouse soon after its erection
and even today is regarded as one of the
finest theatres in the U.S. Amazingly, the
cost of the house when built was approximately
$100,000.
In comparison, it cost Ben Sack $80,-
000 for new fui-nitme, $60,000 for rugs and
$1,500 just to have the chandelier cleaned
in his recent updating of the old Keith
Memorial in Boston. The last of the big.
glittering entertainment palaces to be
built in that city, the house opened in
1928, built by Edward P. Albee, president
of the Keith-Albee-Orpheum Corp. in
memory of his friend B. F. Keith.
When Sack took over the theatre this
The auditorium of the Al Ringling Theatre, Baraboo, Wis., inspired by the
Great Opera Hall in the Palace of Versailles near Paris. Paintings around the
auditorium dome are of early French origin.
spring, he received more than 500 letters
some of them from children, thanking hin
for keeping the theatre in business. A
that time. Sack said:
"I intend to make it worth looking a
again. It was wonderfully well built and in
money was spared. It was built, I'd say, b;
the moguls for the moguls and, yet, it wa
a theatre that the people loved and patron
ized. It had stage shows—there's an eh
vator under the stage big and stron
enough to carry up an elephant! In fact, i
did carry an elephant up on the stag
once."
He pointed to the dressing rooms, a
carpeted and each with a private ball
to the children's playroom and to the "un
believable" private office first used by Al
bee and later by Joseph P. Kennedy afte;
he gained control of the circuit.
BEST MATERIALS WERE USED
"This theatre is a good theatre becaus
the builders put the best materials int
it—real marble and good seasoned woodand
all it needs is to be freshened up.
don't want to change it. I want to restoi
it," Sack continued.
When the theatre reopened July 27 a
the Savoy, it sported luxurious new seaU
new projection and sound equipment, th
largest conventional picture screen in Bcs
ton, and the magnificent decor which coul
have been produced only in the plush day
before the depression when vaudeville wa
at its height. The only other modernisti
touch will be a new towering marquee o:
Washington street, which is still undo'
construction.
The youthful Durwood brothers in Kan
sas City spent more than a million doUai^
this year to acquire and restore the Mid
land to its original elegance. Opened i
1927, the 4,000-seat giant was the pride o;
the Loew's circuit, with its rich red da
masks and gold polychrome, its vast crysts
chandeliers, ornate tables decorated wit!
cherub statues and roses, walls with tower
ing mirrors and a grand staircase wit
marble posts and bronze balustrades.
The old theatre has seen many ups an;
downs. It has been closed twice, and, i
1961, seemed doomed when it reopened a
a bowling alley. In 1962, the Durwood cii
cuit leased the house on a long-term basi
and opened it for a brief time before
again was shuttered due to "technical diffi
culties." Later it was reacquired throug
a combination lease-purchase arrange
ment.
ANTIQUES CLEANED, RESTORED
Stanley Dui-wood then announced his in
tention to conserve as much as possibl
of the theatre's original decor. The an
tiques and paintings and the elaborate in
terior fixtures were cleaned and restorec
Rugs and draperies were replaced with ma
terials that harmonize with the traditions
grandeur of the theatre. Its new conces
slons stand, of richly polished wood, i
topped with candelabra. An exterior drap
ery of vinyl canvas was Installed over th
marquee, some foui- stories tall and 22 fee
wide. Seating is widely spaced and the the
atre boasts 210 tons of air conditioning
16 BOXOFFICE :: September 6, 196£

»
Premiere festivities will take place Sep-
16-18, with the premiere scheduled
September 17. Dan-en McGavin, star
the film, is expected to attend.
f
tember
I
I
of
But the aura of the past remains in its
exquisite decor.
In Shreveport, the Strand, called "the
million dollar palace of entertainment"
when it opened in 1925, underwent a threemonth
restoration project this spring. Ted
Hatfield, city manager for Paramount-
Gulf Theatres, directed the renovation,
and reported "on many occasions the
crews worked through the night, since
most of the work had to be done during
houi's when the theatre was not in use.
However, we feel the effort to re-create
some of the atmosphere of yesteryear has
been weD worthwhile."
When the Strand first opened, the giant
Robert Morton organ, plush decor and
three tiers of boxes with rose velvet hangings
trimmed in gold made it a place of
genuine opulence. Today, on the right and
left walls of the first balcony, six murals
from the early days of the theatre's history
have been rehung. In the orchestra,
varied-colored stained glass circular lighting
fixtures again have come to life. The
organ is in excellent condition and the
proscenium arch is lighted with nearly 200
bulbs as in the days of vaudeville.
But saving an old movie palace can also
become a lengthy and costly proceeding in
the face of today's demand for ui'ban
changes, as Herman Goldblatt has found in
his attempt to rescue the Majestic in Port
Worth. Goldblatt acquired the house in
Januai-y 1963. after it had been closed for
ten yeai's as an active theatre. It stood
on the outskirts of the city's downtown
skidi-ow, a reminder of the "good old days."
Goldblatt spent a year painstakingly restoring
the old theatre to its original
Still in jeopardy of destruction are
the handsome paintings and tapestries
that decorate the auditorium walls of
the Majestic Theatre, Fort Worth, Tex.
French provincial beauty. He found some
of the original furniture for the front
lounge, had paintings restored to their
original brilliance, ripped worn carpets off
the stairs and beneath them found marble
steps. Its rare and expensive French furnishings
have been cleaned and renovated. Still
in use after being sent to the cleaners are
the 50-year-old heavy velvet drapes. A full
screen-length tapestry depicting a scene
painted a centuiT ago hangs behind those
drapes.
Then, the promoters of a proposed convention
center for downtown Fort 'Worth
declared the Majestic should be demolished
since it stands in the way of the $15,-
000,000 convention center. That was last
fall, when the center developers said the
Majestic location is where the center's air
conditioning and heating plants will go.
Goldblatt then replied bluntly, "They
know that's not the place to put a power
plant. They are just using that as an excuse
to condemn this property."
Subsequently the building was condemned
and Goldblatt was paid $180,000,
the amount awarded as part of condemnation
proceedings. He then offered to buy
the theatre back from the city for $300,000
giving the city a $120,000 profit.
The problem remains unresolved. Latest
development has been the report by the
county public works director that a section
of the brick wall on one side of the
building had fallen and that the building
might "give up the ghost" before wieckers
have a chance to tear it down.
Of this report Goldblatt retorted it didn't
amount to anything, "It's like an automobile
getting a flat tire."
Meantime, Goldblatt is carrying on his
fight. In his offer to buy back the theatre,
he said he would move it if necessary
and a firm—one of the few able to handle
such work—has offered to do so and put
it in all its beauty on another site, to
prevent destniction of its marble staircase,
columns and magnificent curtain. Goldblatt
has received calls, wires, cards, letters
and moral support from Fort Worth
citizens and people all over the country
who once heard Caruso sing and other
gi'eat artists perform on the stage of the
Majestic.
'Pony Express' Rider Invites
L.B.J. to N.D. Premiere
WASHINGTON—A motorcycle coui'ier
last week roared through the 'White House
gates bearing invitations to President
Johnson. 'Vice-President Humphrey and
the North Dakota senatorial and congressional
delegations for the premiere of Columbia's
"The Great Sioux Massacre" at
the Empire Theatre, Minot, N.D.
Colin St. Croix, buckskin clad messenger,
traveled 2,000 miles from Minot over the
Pony Express route in modern style instead
of by horse, with a copy of the July
6, 1878 edition of the Bismarck Tribune,
cari-ying the account of the Custer massacre,
on which the film is based.
Leon Roth Joins Tandem
As V-P for Production
HOLLYWOOD—Leon Roth has joined
Tandem Productions as a production executive
and vice-president of the independent
motion picture and television production
company in charge of the development
of new projects, it was announced by
Noi-man Lear and Bud Yorkin. Tandem
heads. Roth will produce Joseph Heller's
original screen comedy, "MacDougal
Street," as first of the projects he will supervise
in the Tandem association.
The producer of the widely hailed "The
Luck of Ginger Coffey" starring Mary Ure
and Robert Shaw through his production
company Roth-Kershner, Inc., Roth had
toi-merly been a vice-president and executive
assistant to Harold J. Mirisch of the
Mirisch Co. and was for some 15 years an
executive with the United Ai-tists publicity
and advertising departments.
Roth will be active in all aspects of the
Tandem program, which now includes some
six feature motion pictures, Lear and Yorkin
stressed, and also will be first point of
contact for the presentation of all new material,
filmmaking packages, etc., for consideration
by the company.
Most recently Roth has been preparing
"A Covenant With Death" for Warner
Bros., but settled his contract with the
Bui-bank lot in order to join Tandem.
Warners Lists 10 Shorts
For Sept.-Nov. Release
NEW YORK—Ten Warner Bros, motion
picture short subjects in color will be released
in September, October and November.
September releases will be two cartoons,
"Tired and Feathered" and "What's
Opera, Doc?," and a one-reel Worldwide
Adventure Special, "A Metropolis in Miniature."
Two cartoons to be released in October
will be "Chili Corn Corny" and "Just Plane
Beep." A Worldwide Adventure one-reeler,
"A Country Reborn," also will be released.
November releases will be three cartoons,
"Clippity Clobbered," "Go-Go-Amigo,"
"Wideo Wabbit."
Hearing Again Postponed
In Siegel-Goldberger Suit
NEW YORK—Hearing has been postponed
on the motion of president Herbert
J. Siegel and directors of Baldwin-Montrose
Chemical Co. that Dr. Burton Goldberger
be required to show cause why he
should not put up $100,000 bond to cover
the cost of their defense in the stockholders
suit against them. The new hearing
date is set for September 9 in the New
York supreme court.
The delay was granted at the request of
both parties to the action. This was the
second postponement of the hearing, which
originally was scheduled for August 20.
The suit is based on Goldberger's contention
the defendants paid excessively for the
Paramount stock acquired by them and the
acquisition could in no manner be beneficial
to Baldwin-Montrose. The stock pui--
chase in partnership with Ernest Martin of
the Broadway producing firm of Feuer &
Martin Productions enabled both men to
gain places on the Paramount board.
Manson Gets 'Ladykiller'
HOLLYWOOD — Manson
Distributing
Corp. has acquired the U.S. release rights
to "Ladykiller of Rome." starring Marcello
Mastroianni, released in Italy under the
title "L'Assassmo," with the signing of contracts
by president Edmund Goldman of
Manson and Apul Schreibman of Topaz
Film Corp. Joe Piemonte is handling the
advertising campaign for the film, which
will have its first showing in mid-
September.
BOXOFFICE September 6, 1965 17

vm
BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normol grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
g; »^asanova 70 ^Embassy) 160 185 100 375 150 125 250
1

powering Above All Adventures
of the Flesh... the Sword ^j^S^: and the Soul!
UNIVERSAL PRESENTS
stoiv- RiclWii Boone
^^WARLORD
Technicolor • Panavision
co-starring
ROSEMARY FORSYTH • GUY STOCKWELL
NIALL MacGINNIS • HENRY WILCOXON • JAMES FARENTINO
Also STARRING
Maurice Evans
Screenplay by JOHN COLLIER and MILLARD KAUFMAN Based upon the playTHELOVERS'by LESLIE STEVENS
Directed by FRANKLIN SCHAFFNER • Produced by WALTER SELTZER • A Court Production A Universal Picture
FROM UNIVERSAL
FOR THANKSGIVING RELEASE

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Goldenson Honored
By Variety Club
NEW YORK—At a luncheon sponsored
New York Variety Club Tent 35. more
600 members of the entertainment
industries gathered in the Grand Ballroom
of the Hotel Astor on Tuesday i31i to pay
tribute to Leonard H. Goldenson, president
of American Broadcasting Companies. On
of United Cerebral Palsy, a $10,000
"Sunshine Coach." donated by Eliot Hyman
to Tent 35. was presented to Goldenson.
He also was given an award by the club
for his "outstanding record of achievement
the sphere of human compassion and
especially in the area of child assistance."
NIZER IS SPEAKER
The double dais was graced with 60 persons
who were introduced by Chief Barker
Jack Levin. Louis Nizer, famed attorney
and author, was the principal speaker who
lauded the efforts and energies of Goldenson,
stressing that the ABC president took
out from his busy daily schedule to
be concerned with the welfare of the less
fortunate.
The record turnout witnessed the presof
the Variety Sunshine Coach to
as a co-founder of United
Palsy by Jeremy Hyman for the
Eliot Hyman. who was in Europe.
Harold Klein, former chief barker, presented
the credo of Variety.
j
The serviceability of the specially built
constiTicted to transport handiyoungsters,
was demonstrated at
luncheon. Goldenson, in accepting the
of the day, paid tribute to the
Variety Club for its dedication to youngstars
in need and pledged continued co-
I
[
operation.
Nathanson, international property
master, presented the Variety Membership
Award, which was voted Tent 35 at the San
convention. Jack Levin accepted
the award for the tent.
was fm'nished by Jackie
currently headlining the show at
the Hotel Plaza; Al Kelly, Eydie Gorme.
Steve Lawrence, Dave Garroway and
Jimmy Dean.
Seadler of MGM was chairman of the
luncheon, with Harold Klein of ABC as
1 co-chairman.
THOSE ON THE DAIS
Dais guests were Charles Alicoate. Her-
L. Barnet. Charles Boasberg. Samuel
Clark, Jimmy Dean, George Dembow.
Depinet. Irving Dollinger, Bud Edele,
Edward L. Fabian. S. H. Fabian, Edward S.
jPeldman, Nat Pellman, William Pine-
(Shriber. Dave Garroway, Claude A.
[Giroux, Maurice Goldstein, Eydie Gorme.
ISalah Hassanein. Jack Hausman. William
J Heineman. Mrs, Estelle Horwitz. Jeremy
Hyman, Rube Jackter, Leo Jaffe, Al Kelly,
Harold Klein, Steve Lawrence. Morris
fLefko. Jack Levin. Irving H. Ludwig. Harry
iMandel. Michael P. Mayer. Ira Meinhardt.
Nat Nathanson. Louis Nizer. Robert H.
jO'Brien, James V. O'Gara. Arnold Picker,
(Eugene Picker, Samuel Rinzler. Norman
JRobbins, E. David Rosen. Samuel Rosen.
Harold Roth. Leslie R. Schwartz. Si Seadler,
Edward Seider, Father William Shelley,
jSimon B. Siegel. Rabbi Ralph Silverstein.
iSpyros P. Skouras, Charles Smakwitz. Morjris
O. Strausberg. Joseph M. Sugar. James
[Velde, Jackie Vernon and George Weltner,
ACCEPTS BLUE RIBBON—Joseph
Sugar, right, vice-president in charge
of domestic sales for 20th Century-
Fox, accepts the Blue Ribbon Award
in behalf of "Those Magnificent Men
in Their Flying Machines" from Don
Mersereau, associate publisher and
general manager of BOXOFFICE. The
award was given for best family entertainment
in July. The above presentation
took place at the 20th-Fox home
office.
Reade-Sterling Shows Loss,
But Profit Is Expected
NEW YORK—Although Walter Reade-
Sterling, Inc.. showed a net loss of $276,605
for the six months ended June 30. stockholders
were told that the company was
able to state that the year's projections,
as budgeted, were now being realized. For
the same period in 1964. Walter Reade-
Sterling liad a net income of $4,276 on
gross revenue of $5,945,060, cost and expenses
of $5,936,445 and federal taxes of
$4,339.
The 1965 half-year revenue came to $6.-
424.176, with $6,700,781 posted for cost and
expenses.
In a message to stockholders, management
said the program of economic and
administrative changes which were introduced
at the end of 1964 continued into
the first half of this year and materially
affected the six-month overall results.
With the changes completed, management
said it expected to be in a profit position
again with the 1965 annual report.
Continental National Sales
Meeting for Sept. 7-11
NEW YORK—Continental, the distributing
division of Walter Reade-Sterling, Inc.,
will hold its 1965 national sales convention
September 8-11 at the Summit Hotel, it
was disclosed by Sheldon Gunsberg. executive
vice-president.
Attending the convention will be the following
district sales managers: Robert
Folliard from Washington. D.C.: Judson
Parker from Boston: Sol Sachs of Dallas;
Murray Baker of Cincinnati; Robert Allen
from Chicago: and Iz Weiner of San
Francisco. Also in attendance from the
home office will be Walter Reade jr..
Sheldon Gunsberg, Guy Biondi, Norman
Weitman, Paul Baise and Donald Schwartz.
Merchandising plans for the company's
eight major releases in the fourtlT quarter
of 1965. as well as plans for 1966. will be
outlined during the three day session.
5th MTOA Convention
Slates 3 Busy Days
GAITHERSBURG. MD.—A special seminar
for theatre managers will be featured
at the fifth annual convention of the
Maryland Theatre Owners Ass'n in the
Washingtonian Motel and Country Club
here Monday-Wedne.sday il3-15>.
Panel speakers for the session, which will
be held Tuesday morning (14). will be
Sumner Redstone, president of TOA; Margaret
Twyman, director of community relations
for the Motion Picture Ass'n of
America; Martin Quigley jr., editor of
Quigley Publications, and Manning "Tim"
Clagett, vice-president of MPAA.
At the second business session, Wednesday
morning

Rotten
continues
w
'Ship of Fools' Still Big on B'way
In 5 th Week; 'HELP!' Strong Opener
NEW YORK—The old stand-bys are
still standing by. "The Sandpiper" shows
very little sign of dropping as it goes into
its eighth week at the Radio City Music
Hall, while "Ship of Fools ' to
pack them in at the Sutton and Victoria.
Weather was a factor in continued strong
business in the first runs. In fact, on August
30. temperature hit a new low for the
season and the brisk morning air must
have been inducive to setting theatre plans
for later in the day.
Newcomers were "HELP!" at the Astor
and Tians-Lu.\ East, both doing top business,
and "Moritm-i." also billed as "The
Saboteur," which rated high at Loew's
State and the Murray Hill.
(Average Is 100)
Astor—HELP!
Baronet The
lUA)
Married Womon (Royal), 2nd wk
.175
135
Bcekman Cosanovo '70 (Embassy), 6th wk. . . .140
Carnegie Hall Cinema Maedchen in Uniform
{Seven Arts), 2nd wk
.100
Cinema to the Core (Cinema V), 6th wk 145
I
Cinema II Zorbo the Greek (tC), moveover,
37th wk
.130
Cinema Rendezvous The Pawnbroker (AA),
19th wk 120
Coronet The Ipcress File (Univ), 4th wk 195
Criterion My Fair Lody (WB), 45th wk 200
DeMille Those Maqnificent Men in Their Flying
Machines (20th-Fox), 11th wk 200
Embassy The Sons of Katie Elder (Para) 150
Festival Cosanovo '70 (Embassy), 6th wk 120
Forum The Yellow Rolls-Royce (MGM), 5th wk. 140
Guild Mary Poppins ;BV), 36th wk., moveover. ... 120
Little Carnegie Life Upside Down (AA), 2nd wk. 115
Loew's Capitol The Hallelujah Trail (UA), 9th wk. 100
Loew's Stote Morifuri (20th-Fox) 150
Loew's Tower East Darling (Embassy), 4th wk. ..165
Murray Hill Morituri (20th-Fox) 150
Pans Rapture ( IC) 1 50
Ploza The Knack (UA-Lopert), 1 1 th wk 190
Radio City Music Hall The Sandpiper (MGM),
7fh wk 1 60
DON'T POST A
CLOSED FOR
WINTER
SIGN THIS
VOL? WON'T IF
YEAR
YOU INSTALL A
"CIRCLE-R"
IN-CAR 1^ HEATER
Assured
Comfort
Puts the beat throughout the car
Coll yciir theatre supply dealer now. Or write:
Drive-In
Theatre Mfg. Co.
709 NO. 6TH ST. KANSAS CITY, KANSAS
FA 1-3978
Rivoli The Sound of Music (20th-Fox), 26th wk, 190
RKO 58th Street The Sons of Kotie Elder
(Para) 100
Sutton Ship of Fools (Col), 6th wk 175
Trans-Lux East— HELP! (UA) 1 60
Victoria Ship of Fools (Col), 5th wk 165
Warner The Greatest Story Ever Told (UA),
28th wk 150
•HELP!' Holds Buffalo Lead;
"Music' 22nd Week 170
BUFFALO—The Beatles continued to
lead the town with a 175 second week at
Shea's Buffalo, where their "HELP!" is
showing. "The Sound of Music" remained
strong with 170 in its 22nd week at Shea's
Teck. "Morituri," playing here under the
title of "The Saboteur," was tops among
the first week films with 160 at the Kensington
and East Twin Drive-In.
Abbott, Bailey, Broadway, Sheridan, Star How
to Stuff a Wild Bikini (AlP) 110
Buffolo HELP! (UA), 2nd wk 1 75
Center The Great Spy Mystery (MGM), 3rd wk. 150
Century Those Magnificent Men in Their
Flying Machines (20th-Fox), 3rd wk 140
Cinema, Amherst Darling (Embassy), 2nd wk 120
Colvin A Very Special Fovor (Univ), 3rd wk 110
Granada My Fair Lady (WB), 36th wk 130
Kensington, East Twin Tlie Saboteur (Morifuri)
(20th-Fox) 160
Teck The Sound of Music (20th-Fox), 22nd wk. 170
'Cat Ballou' in 160 Start
At Three Baltimore Houses
BALTIMORE— "A Stranger Knocks,"
the movie that knocked film censorship
out of New York, opened at an art house
and, quoting the management, "did better
than anything at the same theatre dui--
ing the past two years." Thi-ee other newcomers—
"Cat Ballou" in thiee locations.
"The Collector" and "Casanova '70"
kept boxoffices busy, especially over the
weekend.
Charles Casonova '70 (Embassy) 1 50
Five West HELP! (UA), 3rd wk 100
Little A Stronger Knocks (Trans-Lux) 1 50
Mayfair The Collector (Col) 1 40
New—The Sound of Music (20th-Fox), 23rd wk. 135
Northwood, Uptown, Westview Cinema Caf
Ballou (Col) 1 60
Pikes—Murder Most Foul (MGM), 2nd wk 120
Playhouse The Knock (UA-Lopert), 3rd wk 135
Reisterstown Ploza The Sandpiper (MGM), 9th wk. 95
Senator— What's New Pussycat' (UA), 9th wk. ..100
Bert I. Gordon Sets Two
New Films for Embassy
HOLLYWOOD—Bert I. Gordon set the
next two pictures on his 13-pictm'e pact
with Joseph E. Levine's Embassy Pictures,
to be produced and directed from Gordon's
original stories. Set are "Creatures of Dr.
Freak," to be scripted by Herbert D. Kastle,
and "Horror House," wi'itten by Robert
Shennan. "Creatures" is to roll in November
on the Paramount lot. Gordon's fii'st film
for Embassy "Village of the Giants." is to
be released in October.
Honolulu Trip Is Second
Prize in Pioneers Raffle
NEW YORK—In addition to a 1966
Chrysler Imperial convertible annomiced
last week as the first prize in the Motion
Picture Pioneers annual raffle, a week's
vacation for two in Honolulu via United
Arlines will be the second prize.
The winners will be announced at the
Pioneers dinner at the Americana Hotel
here on November 22 when Robert H. O'-
Brien, president of Metro-Goldwyn-Mayer.
will be toasted as the Pioneer of the Year.
Report on MPAA Ad Code
•
In Editor & Publisher
NEW YORK—A six-column article oi
the Motion Picture Advertising Code ap
peared in the Augu.st 28 issue of Editor f
Publisher and was a followup of meeting
arranged with the American Newspapi
Publishers Ass'n under the chairmanshii
of Jonas Rosenfield jr. The meetings will
ANPA were held last spring, shortly aftia
flurry of newspaper advertising codt
were announced by approximately a dozci
newspapers.
Written by Ray Erwin, after an interviev
with Michael Linden, Advertising Codi
director, the article is regarded as the fir.'-;
complete and most informative on thi
Code to appear in any publication in ;
long time. ;
A quote from Linden: "We do not ba!
1.000 per cent and we are not dictatorial
Many newspapers may not be familia|
with om- work. We wish to assure then]
that, when they see the seal of approval
on a pressbok of ads and publicity, the)
may be reasonably well assured they wil
not get complaints from their readers,'!-
The Motion Pictui'e Ass'n of Americjplans
to distribute reprints to 850 newspapers
thi-oughout the country. Thi
article is part of a continuing effort by tlv
MPAA's Advertising and Publicity Di
rectors Committee, under the chairman
ship of Robert S. Ferguson, to improvi
working relations with newspapers as wel
as content and appearances of motion pic-:
tui'e pages.
'Marriage on the Rocks'
Dual Debut in N.Y.
NEW YORK—Fi-ank Sinatra's new Warner
Bros, motion picture comedy, "Marriage
on the Rocks," in which he stars will
Dean Martin and Deborah Kerr, will havi
its (iual New York premiere on Septembei
24 at Loew's Capitol Theatre on Broadwa>
and the RKO 58th Street Theatre on Thirc
Avenue.
Filmed in Technicolor and Panavisioiii
"Marriage on the Rocks" is a Sinatra Enterprise
A-C Production for Warner Bros,
produced and photographed by Willian;
H. Daniels, directed by Jack Donohue anc
written by Cy Howard.
Co-starring roles in "MaiTiage on thf
Rocks" are played by Cesar Romero. Her-!
mione Baddeley, Tony Bill, John McGiver!
Nancy Sinatra, Davey Davison, Miche'
Petit and guest-star Trini Lopez.
The film will be released nationally or
October 2.
Baltimore Court Postpones
Film Exhibition Hearing
BALTIMORE—Harold Schackelman. whc
operates the Plaza Theatre, and house manager
Joe Ferris, appeared in Municipal Couii
on charges of exhibiting a fUm "Paris Pii
Up" without fu'st obtaining a Board o!
Motion Picture Censors' license. J
At the request of the defendant's attorneyj]
postponement of the case until September
30 was granted. Meanwhile, according tCi
Schackelman, a couple of Federal Cour(!
cases concerning censorship are expected
to be heard and theii- verdicts are regarded
to have bearing on this pending charge.
d
I
E-2 BOXOFFICE :: September 6, 1965

I
The
,
Reservations
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check
I NEW
, off,
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'
;
established
'
20th-Fox's
I
Jonas
I
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i
Goldsmith
I
"A
I
"Gentlemen
I
Salesman"
I
j
volunteers
I
Appeal
!
Harry
I
I at
: Hotel
I
. . Stuart
NY Variety Club 'Raceway'
Set for September 21
'ceeds, as in the past, will go to the Variety
NEW YORK—Variety Club barkers and
their wives and friends will trot out to see
the trotters on the evening of September
21 when Tent No. 35 will hold its annual
|"A Nite at Yonkers Raceway." All pro-
Club Foundation of New York.
For $15 per person, the evening will provide
admission to the track, a de luxe
ivoast beef dinner and all gratuities. All
tables will be in the clubhouse, with accommodations
for four, eight and ten. The
event will be limited to one thousand.
Charles A. Smakwitz is chairman of the
affair, with Jack Levin and Charles Alicoate
as co-chairmen.
,
ticket committee is headed by
(Charles Sanders, aided by Charles Boasberg.
Harry Brandt, Irving Dollinger. Salah
Hassanein, Rube Jackter, Saul Jeffee, Mor-
,ris E. Lefko, Joseph E. Levine, Leonard
Lightstone, Howard Minsky, Nat Nathan-
'son, Joseph Sugar, James E. Velde and
;Others. Mel Konecoff and Morton Sunshine
are handling publicity and Lee
Koken is the concessions chairman. Representing
the Barkerettes is Mrs. Nat
Nathanson, president.
can be made by sending
to Variety Club of New York, 1501
N.Y.,
or by telephoning Wisconsin 7-5076.
^Broadway, Room 2101, New York 36,
Press-Information Office
Opened for 'The Bible'
YORK — The world premiere of
:
Dino De Lam-entiis' "The Bible" is a year
but 20th Century-Fox has inaugurated
ia continuous publicity and promotion campaign
for the roadshow attraction. A worldwide
press and information office has been
in New York and will be operated
by Ted Goldsmith who will work with
press and new roadshow departments.
Rosenfield jr., vice-president, said
;the press and information office would be
engaged solely in disseminating information
and distributing publicity material on
"The Bible," keeping the trade and the
press up to date on the progress of the
;film.
!
has had a long career with
the legitimate theatre and has handled
publicity in New York and on the road for
Funny Thing Happened on the Way
'to the Forum," "Oliver," "Auntie Mame,"
Prefer Blondes," "Death of a
and "Pinian's Rainbow."
Report $529,565 Raised
iFor UJA Unit in N.Y.
NEW YORK—As of the weekend, industi-y
I
workers for the United Jewish
of Greater New York had raised
'$529,565 for the 1965 campaign.
Mandel, president of RKO Theatres
and chaiiTnan of the amusement division's
'participation, said the figure was consider-
|ably more than what had been raised at
this time in last year's campaign. The inidustry's
division's 1965 drive was highlighted
a luncheon honoring Paramount presiident
George Weltner at the Americana
on May 27 when $400,000 was raised
for UJA.
BRO ADW Ay
Travelers
Eleanor Bron has arrived in town to lend
some help to "HELP!" But the new Beatles
picture doesn't seem to need much help.
It's doing more than okay in 26 theatres
hereabouts. Eleanor is a star with The
Glenn Ford popped
Beatles in the flicker . . .
in from the coast and popped off for Paris
for his starring role in the Paramount-
Seven Ai'ts film, "Is Paris Bui-ning?" , . ,
Kmt Unger, who produced Paramount's
"Judith" in Israel, was in New York for
merchandising and sales confabs and then
retmned to London for post-production
work on the Sophia Loren pictui-e . . .
American International had a couple of its
foreign distributors in for conferences : Heah
Hock Meng, deputy chairman of the Cathay
Organization, exclusive AIP distributors in
the Singapore-Malaysia area, as was Pedi'o
Teitelbaum of Royal Films, Ltd., of Brazil.
Fibnways production chief Martin Ransohoff
and John Calley, executive vice-president,
held parleys with MGM toppers and
then zoomed to London to start production
on "13," which they are co-producing, with
Kim Novak and David Niven starred , . .
Mel Maron, MGM's roadshow sales manager,
went to California to talk roadshow plans
for David Lean's "Dr. Zhivago."
Walter Seltzer, producer of Universal's
"The War Lord," the Charlton Heston historical
drama in Technicolor and Panavision,
was in New York for four days of
advance promotional activity on the motion
picture, which is scheduled for
Thanksgiving release.
•
.
"Sandpiper" to Fly Off
After waiting nine weeks for "The Sandpiper"
to get off its nest at Radio City
Music Hall, Warner Bros, will bring its
madcap and Moscow Film Festival bestcomedy
winner, "The Great Race," into the
Hall on September 16.
•
Wedding Bells Dept.
Andrea Han'is, daughter of Mr. and Mrs.
Nathan Harris (he's vice-president of the
Prudential circuit' , will be married Satm--
day
1 11 1 to Dr. Stephen Slaton Scheldt at
the Regency Hotel Kolbert of
Interboro Circuit. Inc. has announced his
engagement to Miss Deena MargoUn of
Larchmont, N. Y. Miss Margolin is a speech
therapist at the Rusk Institute for Physical
Rehabilitation. Kolbert is the son of the
late Stanley Kolbert, former treasurer of
Interboro Circuit, and grandson of Samuel
Strausberg, the company's founder.
•
Hollywood-on-tbe-SubwaY
Two motion pictures are using New York
for background and location shooting. Here
for scenes for Joe Levine's "The Tenth
Victim" are Ursula Andress, producer Carlo
Ponti and director Elio Petri. Picture will be
released by Embassy at Christmas. And Paul
N. Lazainis is winding up two weeks of local
shooting for "The Teenager" in Greenwich
Village. The film will be distributed by the
Landau Releasing Organization through
Allied Artists.
•
Coming Attractions
MGM's "Once a Thief" opens as a Showcase
Presentation in 24 theatres this week,
starting Wednesday i8i. Film is booked for
Manhattan. The Bronx, Brooklyn, Nassau,
Queens and Westchester . , . Warner Bros.'
"Mui'ieta" goes into a large group of New
York and New Jersey houses on September
29. . .
bow at
"The Agony and the Ecstasy" will
Loew's State on October 7. On the
.
first day of advance reserved-seat sales,
the boxoffice took in $3,040, topping the
opening day sales for "The Sound of Music"
and "Cleopatra," according to 20th-Fox.
With mail order and group sales, the advance
total for "Agony" exceeds $200,000.
•
Chrysler, Anybody?
The top prize among the tickets of the
Pioneers' annual raffle will be a 1965
Imperial Chrysler convertible. Some lucky
guy is going to get it for only ten bucks.
Allen and Rossi 'Fall Guys'
For Saints and Sinners
NEW YORK — The comedy team of
Marty Allen and Steve Rossi, soon to make
their motion picture debut in Paramount's
"The Last of the Secret Agents?" will be
the "Fall Guys" September 20 at a dinner
and show opening the new season for the
New Jersey Circus Saints and Sinners, a
fun-and-charity organization. The "ribroast"
will take place at the Robert Tieat
Hotel in Newark.
A highlight of the affair will be a spoof
recapping the comedy team's career with
Allen and Rossi provided to get equal time
for rebuttal. The Epilepsy Foundation will
benefit from the charity dimier and show
which will feature headline entertainment.
Allen and Rossi, who have been signed to
an exclusive seven-year contract by Paramount
Pictures, will leave for Hollywood to
begin production on their first motion picture
following the completion of their
personal appearance engagements.
'Madness' Filming in N.Y.
NEW YORK— "A Fine Madness," starring
Sean Connery, Joanne Woodward and
Jean Seberg in Jerome Hellman's motion
picture production for Warner Bros., will
go before the cameras September 13 on
location in New York. Ii-vin Kershner will
direct the version of Elliott Baker's wild
novel, from which Baker has written the
screenplay. The story of a far-out Greenwich
Village poet will be filmed in color.
FILM AC K
GUARANTEES YOU THE BEST IN
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AND BECAUSE TIME IS PRECIOUS
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THEATRE
SERVICE
backed by experience and resources of
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RCA SERVICE
163 Vorick St.
COMPANY
New York, New York 10013 LExington 2-0928
'SS
I BOXOFFICE September 6, 1965 E-3

. . Mike
. . Stanley
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HONORROLL
/CIRCUITS
As of August 27, these 122 circuits are
participating in the Will Rogers Audience
Collection
Sero Amusement: Dipson Circuit; Nutmeg
Theatres: Neighborhood Theatres:
Apollo Theatres: Snider Theatres: Atlantic
Theatres: Beacon Theatres: Boyd Theatres;
Collier-Jackson Theatres: Co-operative
Theatres of Cleveland : Delta Theatres
Hellman Theatres: Evergreen Theatres:
Nutmeg Theatres: Orment Theatres: Pera-
Icos Theatres: Royal Theatres: Slotnick
Theatres: Wolfberg Theatres: Consolidated
Theatres: Monessen Theatres: H. B.
Meiselman Theatres; Decar Theatres;
Fabian Theatres: Trans-Texas Theatres;
Kerasotes Theatres; Tri-State Theatres;
Cinema Circuit: Paramount Gulf: General
Cinema: Selected Theatres: Skirball Theatres:
General Theatres: Broumas Theatres:
Armstrong Theatres; Co-operative
Theatres of Pittsburgh; Reinhardt Theatres:
Y & W Theatres; Bloomer Amusement;
Arthur EnteiTirises ; Wehrenberg
Theatres: Ross Theatres: Ted Mann Theatres:
Peasley Theatres; Wilby-Kincey
Theatres: Stewart - Everett Theatres;
American Theatres: Brewer Theatres;
Springer Theatres: Dui-wood Theatres:
Gulf States; Jamestown Amusement: Interstate
Theatre Corporation: Interstate-
Texas Consolidated; Statewide Theatre
Corporation: Klein Theatres; W. O. Bearden
Theatres: Jefferson Amusement: Cole
Theatres: Pitts Theatres: Switow Theatres;
Cooper Theatres: Commonwealth Theatres:
Cinema Art Theatres: P & A Theatres:
Southern Amusement; Hecht Theatres:
Century Theatres; Perm Paramount:
B. K. Publix-Great States; AB-PT; Malco
Theatres; Associated of Pittsburgh; Prisina
Amusement Co.; New England Theatres:
E. M. Loew Theatres: L & D Circuit;
Graphic Theatres: Hollywood Amusement:
Budco Theatres; Intermountain Theatres;
JF Theatres; Interboro Theatres; Stiefel
Theatres: Nevada Theatres; Redstone Theatres:
Kallet Theatres; Iselin Theatres;
Empire Cinema; Upstate Theatres; E. M.
Ellis Theatres: Associated Theatres;
Brecher Theatres: Ventnor & Wieland
Theatres; Pearlman & Kaufman Theatres;
Community Theatres; B. S. Moss Theatres;
Walter Reade-Sterling; Rugoff Theatres:
Acme Theatres; Sylvan Leff Theatres:
Thornton Theatres: Stanley Warner;
Skouras Theatres: United Artists: Randforce
Amusement; Florida State Theatres;
Chakeres Theatres; Prudential N. Y. Theatres:
R.K.O. Theatres; Rowley United;
Schine Circuit: Brotman & Sherman; John
B. Bolte Theatres; Brandt Theatres; Matson
Theatres; Loew's Theatres: Milgrim
Theatres: Wilson Theatres; Chertcoff Theatres;
Adelman Theatres; and Stern
Theatres.
Giits on Saturday
New England Edition
— The Bing has a new
night jewelry giveaway for lady
patrons.
ALBANY
n n amusing bit of by-play occurred August
28. when a man, an unfailing weekly
patron, attended the opening of the
Beatles' "HELP!" at the Palace Theatre.
After the patron left the house, he walked
back. looked at the posters, and expressively
held his nose. Employes of the theatre,
nevertheless, believed the "regulars"
would attend the picture . Sons of
Katie Elder" opened on the same date at
the Strand where John Lupo is a ticket
taker. Lupo's sister recruited several
"candy stripers," young ladies who do volunteer
work at local hospitals, to help take
audience collections for the Will Rogers
Hospital Fund. One unusual outcome was
the discovery of two $2 bills found in the
collection boxes.
"Cat Ballou" has been drawing favorable
reviews by Albany critics. The film, now
showing at Fabian's Palace, has been called
"the best thing Lee Marvin has ever done"
. . . Herb Schwartz, Columbia branch manager,
received many "get well" messages
at St. Clare's Hospital. Schenectady, where
he was a patient for three weeks. A recurring
neck ailment was the cause of his
hospitalization. Booker Doug Hermans had
charge of the office during Schwartz's
absence.
Ray Sedlacl(, Palace stagehand, worked
around his house and took daily automobile
trips during his vacation . . . Cooler
weather permitted Albany theatres to turn
off air-conditioning systems, thus helping
the mayor's water conservation program.
Montreal interests are considering construction
of an art theatre in a shopping
center that just opened at Plattsburgh, a
Delmar developer reports. The city now
has one conventional theatre, the 1,200-
seat Strand, operated by Richard Weber
and James A. Benton, head of Benton
Theatres. A second hardtop, the Champlain,
was closed. Three drive-ins are near
Plattsburgh, Hyman Krenovitz's 1,000-car
Super 87, Lillian Henry's Star Dust, and
the Plattsburgh. These and other ozoners
near the Canadian border receive heavy
patronage from Quebec visitors since driveins
are not permitted in that province.
A local drive-in operator said this season's
product is shy of "wallop-pictures." There
are some, but not enough, he believes . . .
Dennis O'Keefe. who made his screen debut
with Clark Gable and Jean Harlow in
"Saratoga," co-starred with Betty Field in
"Never Too Late" at Eddie Rich's Colonie
tent theatre during the final week of the
season. O'Keefe had co-hosted on Mike
Wallace's video-taped TV show seen over
Stanley Warner's WAST, the previous
week. This is a new morning program for
the station.
Leon M. Einhorn. 53, an architect widely
known in the motion picture industry as a
designer of theatres, died August 28 at
Bolton Landing on Lake George. Einhorn
leaves his wife Adelaide, two sons Stephen
and Peter, a daughter and one grandchild.
Floyd Fitzsimmons, Warner Bros, exploiteer
man, came here to start publicity
rolling for "La Boheme," famed Italian
film by the La Scala Opera company,
which will open for two-day periods during
October and early November in this
exchange area. Fitzsimmons will conduct
a promotion seminar here sometime this
month, probably at the Strand or Madison.
Discussions will be held concerning admission
prices, promotions and advertising.
The first multiple showing will include the
Strand, Proctor's Schenectady and Troy,
and the Stanley at Utica. The second
showing will include these Schine situations:
Glove, Gloversville; Olympic, Watertown;
Rialto, Glens Falls; State, Hamilton:
Mohawk, Amsterdam, and Oneonta, Oneonta.
Also. Kallet's Capitol in Rome and
Oneida in Oneida: Weber-Benton's Strand,
Plattsburgh: Lloyd Brigham's Harte, Bennington,
Vt.; Sylvan Leff's Community.
Saratoga; and Rockey Segar's American,
Canton. The third showing will include
Schine's Colonia in Norwich and Leff's
Conmrunity in Hudson.
Movies Popular Once More
At Glen, Watkins Glen
WATKINS GLEN, N. Y.—Residents of
this southern New York state town have
been enjoying movies again this summer
thanks to Frank J. Feocco, who has been in
exhibition since 1932. Last spring Feocco
bought the long doiTnant Glen Theatre and
reopened it on full-time basis. His policy
has been to present the best quality films
available in a quiet atmosphere, any patrons
creating any noise or disorder being ordered
to leave at once.
Feocco began his industry career with the
Cornell Theatres, Ithaca, and subsequently
was associated with Ryan Bros. Theatres and
the Dipson circuit. Feocco, 52, and his wife
have a married son and two grandchildren.
Paramount and MCA Vote
Quarterly Dividends
NEW YORK—The boards of directors of
Paramount Pictures and MCA, Inc., each
declared a dividend last week.
A quarterly dividend of 50 cents per
share was voted on the Pai-amount common
stock, payable September 20 to stockholders
of record on September 3.
The MCA board declared a dividend of
37 ''2 cents per share on its outstanding
preferred stock to preferred stockholders of
record on September 17, payable on October
1.
DcaTiPi

. . Gordon
. . Ted
. . The
. .
. . Tasso
. . Nancy
PITTSBURGH
T^anos circuit has various new projects including
tlie Starliglit ozoner near
Uniontown and tlie Comet I)iive-In at Connellsville.
wliicli were acquired from tiie
Laskey Bros, circuit. Also tlie airer at Allentown,
which Manos built and leased ten
years ago to the Fabian circuit, has reverted
to Manas and has been almost entirely rebuilt
and opened as a Manos unit.
Floyd Klingensmith of the Sunset View
Drive-In has been so busy this summer that
his golf game has suffered. He very seldom
gets out to swing liis clubs . . . Billy Wheat
is installing new carpeting at his Sewickley
Theatre . Gibson was countennan
at Atlas Tlieatre Supply while liis brother
Milton, who was on vacation, attended the
Canadian National Exliibltion at Toronto.
Glenn "Patsy" Martin, projectionist at the
Ardmore Drive-In. accompanied Gibson.
Civic Light Opera competes with taxpaying
movie theatres in tliis area and this
season reportedly took a million admissions
from city area theatres during the nineweek
season. Tlie opera lost $100,000 in the
season with attendance at the nine shows
being 219.300 and the gross $644,784. The
opera groups perfonn in the Civic Arena
here, which was rented for $145,000.
This area seems to have more "would-be"
actors than any place in the nation, as
evidenced by 700 applications received by
the Wilkinsburg station, one of 56 participating
television stations in a drama audition
for ABC television network. The Wilkinsbuig
station received more response
than any other station . . . lATSE Local 171
continues picketing the newly opened Kings
Court Theatre. Oakland Civic Center area
... Eli Kaufman, formerly a Pilmrow employe
and conductor of an independent
poster service, who entered the home building
field several yesu-s ago, installed the
stone lobby of the Kings Court.
. . .
Ernie Shepherd has been named to replace
Jack Left who was with the poster department
of National Screen Service 22 years.
Leff now is a Warner Bros, salesman. Jake
Pulkowsky heads the poster department .
Ralph Pielow, a former MGM branch manager,
is new house manager at the Eskin
circuit's State Theatre. State College, Pa.
John and Alex Marino, developers of a
shopping center at Natrona Heights, have
plans to include a theatre.
Daylight Savings Time, signed into legislation
by Gov. William W. Scranton, is now
mandatory in Pennsylvania . Society
for Cinephiles, Ltd., directed by Samuel
Rubin, Indiana, Pa., furnituie salesman,
held its first convention in Indiana for the
showing of old silent movies. Many classics
of the silent screen were available. The
Cinephiles buy, trade, and sell prints, from
$15 to $60 each.
George Ball, 20th-Fox, and Larry Carettie,
Screen Guild, were both improved last week.
Ball was involved in a serious automobile
accident near Clai-ksburg, W. Va., and Carettie
suffered a heart attack while hospitalized
here for a checkup.
New Kensington stores distributed free
tickets for a "Fashions A-Go-Go" style show
which was staged at the Liberty Theatre
August 27 for a back-to-school sales promotion
. Manos, head of the Manos
circuit, reports he is a gi-andfather once
again . Katselas, whose father was
an east Pitt.sbui-gh theatre o\^^^er. was the
architect for the new five-story tower addition
to Alfred Hall at St. Vincent College.
BUFFALO
Tere VVestergren, managing director of the
Colvin Theatre, invited members of two
Civil War commemorative societies to be his
guests for the opening of "Shenandoah" at
the Colvin Theatre. The groups were members
of the 100th and the 44th regiments of
New York volunteers. The guests displayed
authentic Civil War militai-y flags, unifonns
and weapons, including a signal cannon,
muzzle loading rifles and 1863 Norwich
rifles. The film also was opened at the Aero,
Sheridan and Star drive-ins.
Bob Sokolsky, in a recent Cornier Express
column, said "distribution of motion pictures
in the Buffalo area has undergone a
change dming the last two years." He said
there was a time when downtown theatres
had exclusive use of first-run films and only
after that did they move into the drive-ins
and neighborhood houses. Today's pattern
is that first runs play downtown and in
neighborhood houses and drive-ins simultaneously,
usually on a multiple-rmi basis.
Sokolsky adds, "Whether it has been beneficial
to all in the local film industry is a
controversial issue."
Joe Martina of Jo-Mor Enterprises, Rochester,
was in town for conferences with
James J. Hayes, manager of the Cinema
Theatre, which has had a very successful
summer season at the boxoffice. Hayes is
a past chief barker of Variety Club Tent 7
and active in all charity activities.
Dalton B. Burgett has lined up a great
list of atractions for his Capitol Theatre in
Dmikirk. Bm'gett is receiving many compliments
these days from patrons on the attractive
renovations and redecorations of
the house. He is a veteran western New
York exhibitor.
Ray Bolger, Hollywood pereonality, will
appear in Buffalo at Kleinhans Music Hall
October 7 in a one-man comedy and dance
show. The event is sponsored by the Foundation
of Deaconess Hospital. Mike Mearian
of radio station WBEN will be master-ofceremonies.
Norm Wullen. local show business
veteran, also will be on the program.
Frank Arena, city manager for Loew's
Theatres in Buffalo, is home after a brief
stay in Millard Fillmore Hospital and is expected
to be back at his desk in Shea's
Buffalo soon. Tom Hannon. former manager
of Loew's Teck here, has come back to take
over the chores at the Buffalo until Ai'ena
returns.
Gateway, Fulton and Stanley theatres
here staged "preschool" Ladies Day Matinees
August 30. admission being 50 cents
until 5 p.m., with free coffee and donuts in-
Theatre Guild Play series has
cluded . . .
suspended operations here and the Nixon
will have fewer stage offerings for the 1965-
1966 season.
Agnes Mclntire, mayor of Vandergrift,
signed the CATV pact with GT&E to
bring
the fu'st cable system to the Alle-Kiski
Valley. GT&E expects to expand the service
to Oklahoma, East Vandergrift, Leechburs;
and Apollo . Bonifacio, National
Screen bookkeeper-cashier, has tui'ned in''
her resignation.
j
Peter G. Becker, booker in the Batavia
offices of the Dipson circuit, is back on the
job after a check up in the Millard Fillmore
Hospital here. He is property master of Variety
Club Tent 7 and the son of Al Becker.
Buffalo's first projectionist . . . Sydney J.
Cohen, president of the Motion Picture Theatre
Owners of New York, has retui-ned from
the Concord convention. He hopes to get
away for a brief vacation soon to include a
visit to the Will Rogers Memorial Hospital.
Carl Schaner, managing director of the!
Century Theatre, amiounces his house willj
show Warner Bros.' "The Great Race,"
starting October 13. on a regular schedule,
non-reserved seating basis . . . Universal's
"The Ipcress File" will have its local debut
Wednesday i29> at the Abbott and Bailey
theatres and the Sheridan. Star and Broadway
drive-ins.
. . .
Clint LaFiamme, chef d'ouvre at the Variety
Club, has just retm-ned from a New
Jersey vacation Tony Kolinski, chief,
barker of Tent 7, has called a meeting of the,
crew for Monday evening

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WASHINGTON
United States Information Agency's
film "John F. Kennedy — Years of
Lightning. Day of Drums" will get public
showings in this country when the Senate
Foreign Relations committee's revision of
the House-passed version is approved by a
joint House-Senate resolution and finally
Pi'esident Johnson's signatui-e. The commitrevision
authorizes the sale of USIA's
six master copies of the film to the John
; P. Kennedy Center for the Perfonning Arts
for $122,000 for rental distribution. The
from the rentals of the films would
toward the construction of the center.
The revised resolution also would require
before any film of a similar naproduced
at government expense and
with anyone living or dead, could
be released for domestic showings.
E. Lichtman, 76, a member of the
Motion Picture Pioneers, died August 24.
was known as a showman and philan-
He sold his circuit of 29 theatres
in Washington, Maryland, Virginia, and
Carolina to District Theatres in 1946
was active in the realty and construction
business until his recent illness. He
leaves his wife Berta, a daughter and two
granddaughters.
The new 1.200-seat theatre which will be
built in the shopping center on Richmond
Highway at Luckens Lane has been named
the Woodlawn Theatre, according to Alvin
one of the three owners who are
and will operate the house. The
[ others are Michael Stein and Arnold Heft.
of Heft Construction. Heft said
since plans are still incomplete, they haven't
given the center a name. Vincent Dougherty
'
is manager of the Pike Theatre at Rock-
Pike, which is owned by the same
Dougherty is a veteran showman.
worked for many years for Paraand
Universal. He also initiated the
motion picture program for the Department
of Interior.
The Motion Picture Ass'n of America's
Theatre has had a refurbishing
included new wall-to-wall carpeting,
reupholstering of the seats and cleaning of
the drapes. During the three weeks the
was closed, the distributors used the
screening room for tradeshow-
ings.
executive vice-president Kenneth
Clark and office manager Robert Crisp have
from vacations. Receptionist Pa-
Gormley will be away from Monday
U3i until Sunday (191
attending the MTOA
at Gaithersburg as a hostess and
WOMPI convention in New York as a
delegate.
Myers, 15 years with MOM, has been
assigned secretai-y to MGM field publicist
Sheehan . Stevens jr., USIA's
pictm-e chief, announced the desigof
Tibor Hirsch for the production of
U.S.A.," to be Hlrsch's first
film for the agency. The film "Architectuie,
U.S.A." won the Grand Prix at the first
International Festival of Architectural Films
at Paris in July and was awarded a diploma
of honor, the same month, at the 18th
International Film Festival at Locarno.
"Transportation" will be a part of USIA's
series of films to portray profiles of modern
America overseas.
Herb Gillis, Paramount home office executive,
visited the local exchange where
at one time he was branch manager. Office
manager Jack Howe said the area demand
for films, particularly "The Sons of Katie
Elder," is keeping the office force busy.
Cashier Agnes Turner at Pai'amount has
Frank Diporosa
returned from a vacation . . .
is new office manager at United
Ai'tists. He formerly held a similar position
at the Albany UA branch. He is planning
a fall vacation to visit his Rochester home
and call on his fonner co-workers in Albany.
Plans Indoor Theatre
East of
York, Pa.
YORK, PA.—A motion picture theatre
seating 1,000 patrons is to be part of a
multimillion-dollar shopping center on a
57.2-acre tract adjoining the McCrory Distribution
Center, east of York.
M. A. Kravitz Co., builders and developers
of the Camp Hill Shopping Center,
took title to the site near York from
Meridian-York Village of Pennsylvania,
Inc., for $575,000. Plans call for groundbreaking
within a few weeks and completion
of the shopping center, including the
theatre, within 12 to 13 months.
Broumos Resumes Building
Of 3rd Baltimore Theatre
BALTIMORE — Construction
has been
resumed by Broumas Theatres on its North
Point Plaza project, which will be the circuit's
third Baltimore theatre.
To be known as the North Point Plaza
Theatre, the 1,000-seater will feature sixchannel
stereophonic sound, line-of-sight
viewing and an all-climate control system.
Equipped with one of the widest
screens in the state, the North Point Plaza
is to show 70mm and Todd-AO featui-es.
offering top product from major Hollywood
studios as well as outstanding international
films.
WB Assigns Tad Mosel
To Script 'Staircase'
From Western Edition
HOLLYWOOD — Tad Mosel, Pulitzer
Pi-ize-winning novelist, has been signed by
Warner Bros, to write the screenplay of
"Up the DowTi Staircase." The pictui'e will
be produced by Alan Pakula and directed
by Robert Mulligan, the team which recently
completed "Inside Daisy Clover"
for 'WB. Mosel wrote the screenplay of
Warners' "Dear Heart."
BALTIMORE
^
group of spectators congregate daily on
the sidewalk in front of the Little Theatre,
an art house, to watch a wrecking crew
demolish the Stanton, a former 2,200-seat
de luxe theatre, located directly opposite on
the other side of the street. After watching
the wrecking operation for awhile, those
among the spectators who are not too busy,
turn and buy a ticket to the Little where
"A Stranger Knocks" is showing.
Norman Mason, chairman of the Maryland
Board of Motion Picture Censors, and
two members of his staff, Eva Holland and
Mary Avara, attended the United Democratic
Women of Maryland meeting in
Bud Levy, vice-president,
Ocean City. . . .
Trans-Lux, was here from New York.
. . . Funeral
Mike Budzinski, manager of the Pikes
Theatre, is on vacation which includes visits
to Las Vegas and Hollywood
services were held here for Joseph Bushman,
88, brother of Francis X. Bushman. The deceased
had lived in Buffalo before entering
a Baltimore nursing home just prior to his
death. The Bushmans were born in Baltimore.
Tom Cosgrove, Warner Bros, representative
in this area, and his wife had as their
house guest Mike Klein, former Baltimorean
and now Warner's Buffalo branch manager.
Bob Kreiger, Baltimore theatre publicist,
visited in New York . Ginsbm-g of
Sidney Lust Theatres, Washington, was in
Baltimore for business meetings.
Penn Daw Shop Center
House for Suburban
WASHINGTON. D.C. — Suburban Theatres,
a company formed recently by District
Theatres Corp., has announced the
leasing of a theatre to be built in the Lee
Plaza Shopping Center at Penn Daw, Va.
The theatre site will be at the intersection
of North King's highway and Route 1.
An opening next summer is planned by
Suburban for the 900-seat de luxe theatre.
Orrville CATV Proposal
Tabled Until Sept. 13
From Mideast Edition
ORRVILLE, OHIO — The city council
tabled until September 13 a proposal to
grant a community antenna television
franchise to Armstrong Utilities of Kittanning.
Pa. Action came following objections
voiced by Ken Prickett. executive secretary
of the Independent Theatre Owners
of Ohio, and by owiier Leonard Mishkind
and manager Prank E. Wade of the Orr
Tlieatre.
Prickett said CATV "is a foothold in the
door for pay TV." He said that it would
be in the interests of all citizens if the
measure is placed on the ballot for public
referendum."
I
^^BOONTON. N.J.
Blumbers Broi., Inc., 1305 Vine Street, Philadelphia—Walnut S-7240
Notional Theatre Supply, Philadelphio— Locust 7-6156
Superior Theatre Equipment Company, Philodelphia—Rittenhouse 6-1420
National Theatre Supply Co., 500 Peorl Street, Baftalo, N.Y.—TL 4-1736
Charleston Theatre Supply, 506 Lee Street, Charlatan 21, West Virginia—
Phone 344^413
Standard Theatre Supply, Greensboro, N. C, 215 E. Washington St.
Phone; Broodwov 2-6165
BOXOFFICE :: September 6, 1965
E-7

ANY WAY YOU MEASURE IT
m
II
iS

'
Other
;
HOLLYWOOD—Pat
\
In
i
The
i groundbreaking
"Stage
NEWS AND VIEWS THE PRODUCTION CENTER
Sol Lesser Resigns
As Museum President
HOLLYWOOD—Sol Lesser, president of
the Hollywood Museum since its inception,
resigned at a meeting of the advisory
councU. giving "doctor's orders" as his
reason. Lesser pledged himself to "serve
,to the fullest extent possible" on the museum
board until the sti-ucture is built.
His resignation is to become effective upon
the election of a successor, but in no event
plater than November 1. In accepting, the
council elected Lesser chairman emeritus
for hfe.
(Hollywood Office— Suite 321 at 6362 Hollywood Blvd.)
Screen Story Analysts Visit
Universal City Studios
HOLLYWOOD—Members of the Screen
Story Analysts Local 854. and Motion Picture
Costumers Local 705, and their immediate
families were scheduled as guests of
Universal City Studios on Labor Day, and
'ai-e scheduled to visit the new Studio Tom-
^Center the following Saturday '11>, to see
how special effects and illusion are created
for films.
guilds and unions that have accepted
the no-cost offer to visit Universal's
new $2 million Studio Tour Center include
Film Editors Local 776. scheduled for two
Saturdays ai and 18': Film Technicians
Local 683, also two Satm-days a8 and 25
and Office Employes International Union
Local 714, October 2 and 9.
For those who desire to take the Glamor-
Tram torn- of the backlot, Universal has
'aiTanged a special reduced rate, an optional
offer to union members on the day of their
visit.
Pat Boone, Roy Rogers
,To Build 8,000-Acre City
Boone, Roy Rogers
;and business manager Edward G. Brown
|announced the founding of a new city, yet
;to be named, to be built on 8.000 acres in
Butte County, 125 miles north of Sacra-
1mento,
conjunction with the development,
iLOOO acres will be set aside as an amusement
park to be known as "Roy Rogers' Western
World," complete with a pioneer town,
imusement and ride area, motel and eating
.facilities. It will be built in full scale with
jJlans to include leasing of site for motion
lecture and TV locationing.
master plan, now being completed,
j^'ill be submitted by Brown to the California
i-and Reclamation Bm-eau on November 15.
for the fii'st structm-e will
':ollow shortly after.
SAN FRANCISCO OPENING—Some of the 201h Century-Fox West Coast
Theatres executives get together with Stan Margrulles, producer, and Red Skelton,
one of the stars in "Those Magnificent Men in Their Flying Machines," at
the press party for the opening of the roadshow at the newly remodeled Fox-
Parkside Theatre in San Francisco. Left to right are Bob Smith, Dick Stafford.
Margulies, Skelton, Gordon Hewitt, Bill Roeffel and Norman Delaney. Promotion
and publicity for the opening were handled by Camille Barnes of Fox West
Coast.
Malcolm Stuart to Leave
General Artists Oct. 1
HOLLYWOOD — Malcolm Stuart,
vicepresident
in charge of the literary department
of General Artists Corp. for four years,
will leave GAC October 1 to enter motion
pictm-e production.
He will move to 20th-Pox to start preparation
of his first feature film. "Way, Way
Out," space-age comedy starring JeiTy
Lewis. Filming will be done under the
banner of Coldwater Productions, Inc..
Stuart's newly formed company, and 20th-
Fox with shooting scheduled to start January
10. Gordon Douglas will direct the
original screenplay by William Bowers and
Laslo 'Vadnay.
Cork Festival Award to James Mason
HOLL'YWOOD—James Mason will receive
from the Cork Film Festival, an
award for "artistic excellence," when this
year's edition of the festival opens Sunday
(121. The actor cuiTently is in Dublin
working in 20th-Fox's "The Blue Max"
which also stars George Peppard and
Ursula Andress.
Taeger Released From Pact
HOLLYWOOD—Ralph Taeger has requested
and received release from his exclusive
contract with Paramomit. where,
for three years, he has appeared in "My
Six Loves. " to Thunder Rock, " "A
House Is Not a Home" and "The Carpetbaggers."
3-D Production Firm
Formed on Peninsula
SAN FRANCISCO—A firm using a new
system to produce three-dimensional pictures
has been incorporated on the Peninsula
for $1,000,000. To be known as the
Tri-Vision Co., the organization is headed
by Douglas P. Wirmek of Palo Alto.
Details are being kept top secret because
financial arrangements are still under way
but the focal point is a process by which
movies, TV, photographs and x-rays can
be seen in three-dimension and Tri-Vision
with the naked eye, doing away with 3-D
glasses or other cumbersome devices.
The other incorporators are Raymond W.
Stafford of Menlo Park and Dr. Stewart M.
Jones of Palo Alto.
Sue Ladd to Produce
Films for Paramount
HOLLYWOOD—Howard W Kjch, Paramount
vice-president and studio and production
head, announced that Sue Ladd,
agent and widow of Alan Ladd. has joined
Paramount as a producer to develop properties
for future production, which will be
announced shortly.
Mrs. Ladd. a star in her own right under
the name of Sue Carol, guided the career
of the late star from its earliest days until
his untimely death.
IJOXOFFICE September 6. 1965 W-1

'Sound of
Music
• r
In LA Wiih 590;
Still Flying High
'Pussycat?' 365
LOS ANGELES—First-run business in
general took a slight drop, most substantial
grosses coming from such holdovers as
"What's New Pussycat?" which reported
365. "Casanova TO" had 340 and "The Great
Race" 325. In its first regular engagement.
"Lord Jim" grossed 150.
(Average Is 100)
Boldwin. El Rev, Loyola, State Thot Funny
FccHnn ;Univ) 75
Beverly Those Magnificent Men in Their Flying
Machines (20th-Fox), 11 th wk 210
Bruin, Vogue What's New Pussycat? (UA),
9th wk 365
Chinese Von Ryan's Express (20lh-Fox),
6th wk 180
Cineramo The Greatest Story Ever Told (UA),
28th wk 175
Crest—The Yellow Rolls-Royce (MGM); Harlow
(Paro), 3rd wk 115
Egyptian—My Fair Lady (WB), 44th wk 300
Fine Arts—Zorbo the Greek (20th-Fox),
31st wk 160
Hollywood, Orpheum The Train (UA), 2nd wk. . .105
Hollywood-Poramount The Sandpiper (MGM),
7th wk 115
Iris, Los Angeles The Skull (Para) 110
Lido The Knock (UA), 8th wk 140
Music Hall—The Collector !Col), 7th wk 160
Pontages The Great Roce (WB), 9fh wk 325
Picfoir Clarence, the Cross-Eyed Lion (MGM);
Zebra in the Kitchen (MGM), 65
Pix—Cat Bollou (Col), 4th wk 130
Village Cosonovo '70 (Embossy), 6th wk 340
Warner Beverly Ship of Fools (Col), 4th wk. ...190
Warner Hollywood The Hallelujah Troil (UA),
10th wk 240
Warren's, Wiltern, World Lord Jim (Col) 150
Wilshire The Sound of Music {20th-Fox),
25th wk 590
'Agent 83/4' High New Film;
"Music' 225 in Denver
DENVER—There were two newcomers on
Denver screens and both perfoiTned commendably
as good grossers. "Agent 8%" attracted
big audiences to the Towne throughout
the w-eek. posting a 150 gross percentage
for the seven days. "Love and Kisses," the
other new product, was introduced on seven
area screens at a composite 135 percentage.
®
AiTiong long-run features, the big figures
were compiled by "The Sound of Music."
225 in its 23rd week at the Aladdin, and
"Mad World." 210 in a 44th week at the
Cooper.
Aladdin The Sound of Music (20th-Fox),
23rd wk 225
Arvado-Plazo, Mayan, Fox-Woodlawn, Centennial,
Eost 70, Evans, North Stor Love and Kisses
(Univ) 135
Centre Those Magnificent Men in Their Flying
Machines (20th-Fox), 6th wk 1 50
Cooper It's a Mad, Mad, Mad, Mad World
(UA), 44th wk 210
Denhom My Foir Lady (WB), 41st wk 140
Denver Genghis Khon (Col) 110
Esquire Zorba the Greek (IC), 1 0th wk 110
International The Hallelujah Troil (UA), 9th wk. 125
Paramount HELP! (UA); The Rounders (MGM),
rerun, 2nd wk 1 45
Towne Agent 8% (Cont'l) 150
Vogue White Voices (Rizzoir), 2nd wk 100
Pussycat' 350 Final Week
At San Francisco Alexandria
SAN FRANCESCO—"The Soft Skin."
opening at the Larkin Theatre, received
fine reviews from each local critic and had
a 200 per cent week. "Harlow." playing
three Nasser Bros, houses, had a good opening
week in each—the New Royal. El Rancho
Drive-In and the Crown Theatre. "What's
New Pussycat?" closed in its ninth week at
the Alexandi-ia with 350 per cent. Grosses
were up for "The Sound of Music" in the
23rd week at the United Artists. "She"
follows "Moritui-i" after a good three -week
run at the Fox-Warfield.
Alexandria Whot's New Pussycat? (UA), 9th wk. . .350
Cinerama Orpheum The Greatest Story Ever Told
(UA), 21 st wk 450
Cloy, Stage Door Bombole (Royal), 2nd wk 100
Coliseum Cat Bollou (Col), 2nd wk 275
Coronet My Fair Lady (WB), 42nd wk 325
Crown Harlow (Para) 250
Esquire HELP! (UA), 3rd wk 225
Fox-Parkside Those Magnificent Men in Their
Flying Machines (20th-Fox), 7th wk 190
Fox-Warfield Morituri (20th-Fox), 3rd wk 175
Golden Gote Cinerama The Hallelujah Trail
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KANSAS CITY,
KANSAS
BEATLES' FANS HELP—The anti-
Utter committee set up a cooperative
plan with the Bay Area Beatles Fan
Club to dramatize the campaign to
keep San Francisco clean. The first
rally was held prior to the opening of
the Beatles' "HELP I" The press, radio
and television covered the promotion,
handled by Ann Belfer with the
cooperation of the anti- litter committee.
(UA), 8t)i wk 460
Larkin The Soft Skin (Cinema V) 20C
Metro The Collector (Col), 7th wk 200
Music Hall—Red Desert (Rizzoli) )0Q
New Mission Shenondooh (Univ), 2nd wk. ......150
Presidio The Pawnbroker (AA), 4th wk 425
Royal Horlow (Para) 300
St. Francis Operation Crossbow (MGM), 2nd wk...l00
United Artists The Sound of Music (20th-Fox),
23rd wk 450
Vogue A Stranger Knocks (Trans-Lux),
4th wk 350
'Button Willow' Cited
By California Council
HOLLYWOOD—United Screen Art's
ani-|
mated color feature "The Man From Buttorf
Willow" has been cited by the Souther
California Motion Pictme Council, accordiii
to Elayne Blythe, president. In its list o|
honor awards for the year, the counc
selected the film as the only full-length ani-|
mated pictm-e to be so honored.
Embassy's "Darling" was filmed in Paris,
Florence, London and Capri from an
original screenplay by Frederic Raphael.
SILICON
Lm AITOI RECTIFIER STACKS
I MICI 40% OiSCOUWr

I
SACRAMENTO—With
'
\
HOLLYWOOD—In
;
HOLLYWOOD
'
HOLLYWOOD—^Lois
i.
Screen Slars Present
For Thunderbird Bow
Harve Presnell,
'Telly Savalas, Lee Anthony and Charmian
'CaiT heading- up the cast of luminaries
making personal appearances, National
General Corp.'s new $600,000 Fox Thunderbird
Drive-In was opened here Wednesday
;night ( 1 1
The 1.182-car showplace, featui'ing many
drive-in theatre innovations, is the latest
in NGC's theatre expansion program announced
by Eugene V. Klein, company
president.
Newspaper. TV and radio interviews were
jset up for the Hollywood stars August 31
land September 1 during their stay in the
'California capital, the visit coinciding with
the state fair where Anthony served as
emcee for the Maid of Cotton Beauty
iPageant. Presnell was star of "The Glory
iGuys." opening film at the new drive-in.
Marshall Flaum Assigned
To Horizon Production
line with the previously
amiounced over-all expansion of
Horizon Pictures. Sam Spiegel announces
the signing of producer-director-writer
Marshall Flaum to a creative post with the
company. His first assignment will be to
work directly with Spiegel on the production
of the houi'-and-a-half United Naitions
television special, tentatively titled
i"Cease Fire," which will be filmed in a
'large part on location in India this fall.
iRaquel Welch Will Star
In 'One Million, B.C.'
— Raquel Welch was
ichosen by Richard Zanuck, vice-president
'in charge of production for 20th CenturyiPox,
to star in the Hammer-Seven Aits-
!20th-Fox co-production of "One Million,
•B.C." with filming scheduled to begin in
London Sunday (19). The actress is under
jne-picture a year contract to the studio
ivhich exercised its option six months early.
iThe picture will be produced by Michael
parreras and will also star John Richardlion.
Lois and Arnold Peyser
Scripting 'Ye-Ye Girls'
and Arnold Peyser
lire doing the original screenplay for "The
l?e-Ye Girls." new multi-million-dollar
Paramount Picture in color. The story is
!ibout two young American girls who went
|o Paris and attracted worldwide attention
i)y
creating a new line of clothes in leather
[md suede. The girls will design all the
i'.lothes for the film, which goes before the
ameras early in 1966.
SAN FRANCISCO
The San Francisco Film Festival Guild was
launched Tuesday afternoon August 24
with a private cocktail party on the terrace
of the John Hancock Bldg. The guild committee
invited 100 young San Franciscans to
the kickoff party. A preview of 25 paintings
by artist Bill Webber was shown. The paintings
ai'e from famous movies and are part of
a collection of 50 being prepared especially
for the festival. The membership in the guild
will be limited to young business and professional
people who have a genuine interest
in the film festival.
The Monterey County Pair used the
slogan " 'round the World in Five Fair
Days," with "Those Magnificent Men in
Their Flying Machines." Featured August
29 was a 45-foot balloon, launchd in free
flight. The promotion was well covered by
TV and radio station KIDD who used a
contest with the film, giving free theatre
tickets.
Serving most of Northern California since
1919. Alfred T. Emmerton of the Emmerton
Candy Co.. is looking foi-ward to the opening
of the new Enea Theatre in Concord.
Suzanne Pleshette will be in San Francisco
Friday il7) for press, radio and TV
interviews prior to the opening of "A Rage
to Live" in which she stars . . . Pacific
Theatre Equipment Co. recently installed
four Strong Futura n Ark lamps in the
Mason Gets Distribution
Rights to Italian Film
HOLLYWOOD — Mason
Distributing
Corp. has announced the acquisition of
theatrical rights for the Marcello Mastroianni
starrer "Lady Killer of Rome,"
released in Italy under the title
"L'Assassino."
Contracts were signed with Ed Goldman
and Paul Schreibman of Topaz Film Corp.,
which completed dubbing of the film at
Ryder Sound SeiTice, Los Angeles. The
voice of Mastroianni was done by Mai-vin
Miller.
The Columbia Pictures release "Born
Free" was produced by Paul Radin and
Sam Jaffe.
PACIFIC THEATRE EQUIPMENJ
ProlecHon and
Sound Equipment
ORATION
142 Leovenworth SI.
San Francisco, Calif.
Skyview Drive-In at Sacramento for West
Strawn.
. . .
Jim Cullen has moved up from sales to
assistant to publicity director Norman Delaney
at 20th Century-Fox exchange
Peter and Yvonne DeCenzi and Richard
Hurtado have incorporated Pad-Productions,
motion picture production and distribution.
Harold Wenzler, Oaks Theatre, Pasadena,
visited friends here August 27, lunching at
the Variety Club, en route home with his
family after a trip through Yellowstone
National Park . . . Murry LaFayette. United
Artists publicist, has returned from a Tahoe
holiday, while exchange manager Ralph
Clark is enjoying the pleasures of La JoUa.
Howard Schulz of the Ackerman office
and wife will vacation in southern California
and attend the dog show at Encinitas
The Oakland Tribune and the Palo
. . .
Alto Times hosted 917 newsboys at an early
Golden Gate-Cinerama showing of "The
Hallelu.iah Ti-ail" August 22, then to Candlestick
Park for the ball game.
Early Monday morning, August 30, the
body of Charles "Chuck" McDonald was
found on the side of a Marin County road,
apparently thrown from his motorcycle
while driving to work in San Francisco.
Chuck had been a faithful employe of the
Popcorn Special Co. here for several years.
Name Dervin, Shifman
To ACE Committee
HOLLYWOOD—Joseph Dervin and Milton
Shifman have been named to the
Awards Executive Committee, announces
American Cinema Editoi-s, Inc. The 16th
annual "Eddie" Awards ai'e scheduled tentatively
for mid-March.
ACE board of directors, headed by president
Gene Fowler, also are members of the
committee. They are: Charles Fi-eeman.
Marjorie Fowler, Hugh Chaloupka, John
Ehrin, Stanley Frazen. Jack Gleason, John
Schreyer, Grant Smith and Gerard Wilson.
"We're Not the Biggest
But We Have the Best"—
SERVICE
EQUIPMENT
FINANCING
Phone 771-2950 5? 125 HYDE ST. SAN FRANCISCO, CALIF. 94102
V *^BOONTON. N. J.
in California— B. F. Shearer Company, Los Angeles— Republic 3-1 145
B. F. Shearer Company, San Francisco—Underhill 1-1816
in Washington—6. F. Shearer Company, Seattle—MAin 3-8247
in Oregorv^B. F. Shearer Company, Portfand—Capitol 8-7543
in Colorado^Denver Shipping & Inspection Bureou, Denver—Aeoma 2-5616
nOXOFFICE September 6. 1965 W-3

. . . Jim
'
LOS ANGELES
Cuniner M. Redstone, president of the Theatre
Owners of America, has named
Slierrill C. Corwin as keynote speaker of the
18th annual TOA conference set for October
28-30 in the Ambassador here. Corwin.
Metropolitan circuit president and head of
the Southern California Theatre Owners
Ass'n.. wil base his speech on the convention
theme "Make Mine a Movie." Redstone
expects highest attendance in TOA history.
All space for equipment exhibits has been
sold out. and a program for the ladies, in-
Fl LM ACK
GUARANTEES YOU THE BEST IN
SPECIAL TRAILERS
AND BECAUSE TIME IS PRECIOUS
THE FASTEST
1327 S. WalMih- Chicago, III.- Hi. 313- 437-3393
THEATRE
SERVICE
backed by experience and resources of
Radio Corporation of Americo
COMPANY
RCA SERVICE
909 North Orange Drive
Hollywood, Calif. 90038 OLdfield 4-0880
eluding studio tours, is being prepared.
Robert W. Selig, consultant to Pacific-
Cinerama-National General Corp.. is cochairman
along with NGC's William Thedford.
The executive committee is made up
of every major area exhibitor.
Dick Herrman has joined Statewide Theatres,
with headquarters in Los Angeles, as
director of advertising
and publicity. He has
Dick Herrman
been with Sero
Amusement Co. hold-
. . George
ing a similar post for
three years .
Nick Diamos. Tucson,
was on Pilmrow booking
and buying . . .
Jules Gerelick, American
International Pictures
Pacific Coast
sales manager, has returned
from a swing
around his territoi-y
Janopolis has taken over the Wash-
. Bill
ington Theatre. Pasadena, from United
Artists Theatres of California
son, Lowell Theatres.
. .
San Diego, also
Hob-
was
on Filmrow booking and buying.
Cinerama's losses for the first six months
of this year have been cut, compared with
the same period in 1964, despite a decline
in gross sales. Net loss for the six months
ending July 3 was $387,305, compared with
loss of ,$5,184,555 for the first half of 1964.
Gross sales for the latest six months totaled
$3,592,652 against $5,219,294 in 1964, first
half.
Sidney J. Furie to Direct
His First U. S. Film
"HOLLYWOOD — Sidney J. Purie. the
young British director who has been acclaimed
for his work on "The Ipcress File,"
has been signed to make his Hollywood
debut on "Eli Kotch," to be filmed by
DeHaven-Glrard Productions for Columbia
Pictures release. Filming is scheduled
to begin here in January, with Carter De-
Haven and Bernard Girard to produce from
the screenplay by Girard.
Peter Duryea to Co-Star
In 'Never Steal Anything'
;
HOLLYWOOD—Peter Duryea has been^
signed to co-star with Thomas Kirk andj
Del Moore in the Executive Independentj
Producers' "Never Steal Anything Wet," anj
original screenplay by Clyde Wai-e. Pro-|
ducer Bond Blackman said, after a threeday
filming schedule at the Paradise Covel
location site, director Leo Sholem will leadj
the company to Catalina Island for the re-,
mainder of the production.
New Edmond O'Brien Pact
HOLLYWOOD—Edmond O'Brien, whose
contract with 20th-Pox TV covering his
starring role in "The Long, Hot Summer"
series, also includes production plans for
feature films and development of TV series
pilots in association with the company, is
near the finalizing stage on a feature he
will produce and direct. O'Brien previously
directed two Paramount films, "Shield for
Murder" and "Man Ti'ap."
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report
to—
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
Address your letters to Editor,
"Exhibitor Has His Say." 825
Van Brunt Blvd., Kansas City,
Mo. 64124
\ BOXOFFICE
Al-ways in the Forefront With the Ne'ws
W-4 BOXOFTICE :: September 6, 1965

'
per
:
Pussycat?"
I
I
where
'
. making
I
j
half-page
1
houses,
I Carnegie,
I Cinema
,
United
!
'Zorba
'
Second
I
I a
I
the Greek' Big 450
Week in Kansas City
KANSAS CITY—"Zorba the Greek" had
tremendous second week at the Kimo
Theatre, grossing 450 per cent and finish-
far ahead of the two second-place
films, "HELP!" and "The Sound of Music,"
1 each of these holdovers scoring 300. The
only new program on Kansas City screens
"Your Past Is Showing," a reissue
showing at the Rockhill for a 220 first-week
j
ing
I
'
was
ji
I
'
Flying
I Midland
I
Paramount
I
Plaza
I
Roxy—The
I Uptown,
!'Cat Ballou' Highest
Among Loop Grossers
\
CHICAGO — "Cat Ballou" was a tremendous
opener at the Chicago Theatre in the
Loop, coming up with a huge 350 per cent
gross for its first seven days. Roadshow
attractions also transacted a big chunk
of business in the same period. "Those
Magnificent Men" continued to gross 350
cent in its eighth week: "Sound of
Music" had an increase of 100 per cent
for a total of 350 in the 24th week at the
Michael Todd; "My Fair Lady," in the
42nd week at the Palace raised its gross
rating to 285 per cent and "What's New
continued strong in its tenth
week at the United Ai-tists. At the Woods,
"HELP!" was in its third week,
there were lineups daily, with teenagers
up the larger part of the audiences.
"Shenandoah," which was launched in
newspaper ads. In color, prior to
I
its opening in a series of top neighborhood
proved to be a popular featui'e.
(Average Is 100)
Loop Cosanova '70 (Embassy), 4th wk. 180
Chicogo Cot Bollou (Col) 350
Backfire (Royal) 1 65
I Cinestoge Those Magnificent Men in Their
I Flying Machines (20th-Fox), 8th wk 350
i Esquire—The Knack (UA-Lopert) 185
McVickers The Greotest Story Ever Told
(UA), 25th wk 100
I
Michael Todd The Sound of Music (20th-Fox),
I
I 24th wk 350
Oriental The Greot Spy Mission
! Palace—My Foir Lady (WB), 44th
(MGM),
wk
4th wk. 125
275
Roosevelt Genghis Khan (Col), 3rd wk 175
State Lake The Saboteur (Moritun) (20th-Fox)
Artists What's New Pussycat? (UA),
... .125
10th wk 200
Woods—HELP! (UA), 3rd wk 300
gross.
Brookside Those Magnificent Men in Their
Machines (20th-Fox), I Oth wk 200
Capri—My Fair Lady (WB), 37th wk 110
Embassy 1 8, 2 Cat Ballou (Col), 4th 100
wk
Empire The Hallelujah Trail (UA), 6th wk 150
Fairyland, Heart, Kansas, New Claco, Shawnee,
Englewood, Granada (K.C., Kas.), Porkway 1
— Shenandoah (Univ), 2nd wk., plus assorted
co-features 1 85
Kimo Zorba the Greek (IC), 2nd wk 450
The Sound of Music (20th-Fox), 7th wk. 300
The Collector (Col), 3rd and final wk. 150
Lord Jim (Coh, 3rd and final wk 130
Rockhill Your Past Is Showing (SR), reissue ....220
I
Sandpiper (MGM), 6th wk 100
Avenue HELP! (UA), 2nd wk 300
"Magnificent Men' 250
At Indianapolis Circle
INDIANAPOLIS—"Those Magnificent
Men in Their Plying Machines" was the
front runner in a good week at first-run
theatres. "HELP!" grossed in big figui-es,
drawing huge crowds to matinees at Loew's,
and wound up week number one with a
solid 200 percentage.
Circle—Those Magnificent Men in Their
Flying Machines (20th-Fox), 2nd wk 250
Esquire One Potato, Two Potato (Cinema V) ....135
Indiano The Greatest Story Ever Told
(UA), 20th wk 150
Loew's HELP! (UA) 200
Lyric—The Sound of Music (20th-Fox), 22nd wk. 175
"The Tenth Victim," an Embassy release,
1 is based on a science-fiction story by
Robert Sheckley.
BOXOFFICE September 6, 1965
First of 4 New Suburban Theatres
Opened by Cantor in Indianapolis
INDIANAPOLIS — The Georgetown, a
north side suburban house with 650 Heywood-Wakefield
coiled-spring rocking chair
seats and two smoking areas, was opened
by Cantor Theatres with an invitational
preview of "Shenandoah" Saturday night,
August 28.
It's the first of four new subiu'ban indoor
theatres Cantor expects to have open
by mid-October and one of seven now being
built or in advanced planning stage under
different ownership here. The Georgetown
adjoins Cantor's Lafayette Road Drive-In.
The house, which opened to the public
Sunday, August 29, with "Mary Poppins,"
UTOHA Urges Exhibitors
To Oppose Wage Bill
KANSAS CITY—Area supervisor for Fox
Midwest Theatres Fred C. Souttar, who is
on the legislative committee of the United
Theatre Owners of the Heart of America,
has sent out letters to all theatre owners
in Missouri urging them to oppose a bill
that would increase the minimum wage to
$1.75 an hour-, which would cover theatre
personnel. The measure would cover every
retailer with an annual volume of $250,000
a year. The House Education and Labor
Committee is recommending the bUl.
Souttar states such a move would be inflationary
in nature and would almost certainly
set off another wage price spiral.
Theatres employ many part-time and
juvenile workers who would actually be
classified as trainees, as it is their first
position. Souttar urges theatre owners to
write to senators and representatives, expressing
views and opposing the measure.
Pat Ricciardi Remodeling
Chicago Stony Theatre
CHICAGO—The Stony Theatre, which
has been closed and reopened several times
in the past few years, is now "perking"
under the new and capable management of
Pat Ricciardi. The theatre is undergoing
complete remodeling. A new marquee has
been added and the entire indoors has been
recarpeted. The latest equipment also has
been installed, making the Stony one of the
city's most up-to-date movie houses.
Ricciardi is a veteran in the business,
having had an affiliation with the Mark
Pinkelstein organization for some years.
He maintains his connections as an exhibitor
in the East, with the Little Carnegie
Theatre on 57th street, New York, and the
Hastings-on-the-Hudson Theatre.
Opening films at the Stony were "Lilies
of the Field" and "Robin and the 7 Hoods."
The firet exclusive reserved-seat engagement
on Long Island of WB's "My Fair
Lady" will begin December 22 at Centiuy
Theatres' Plainview Theatre.
will offer "the single feature, longer run,
better picture," owner Joe Cantor said. His
new houses will be known collectively as
the Priority Theatres.
Others are the Carlyle, adjoining Cantor's
Shadeland Drive-In, and the twin
Regency I and Regency II. nearing completion
on the city's south side next to a
new Cantor drive-in, the South 31.
The Regencies will have a large common
lobby and normally play different features.
Cantor explained. But, he added, they
may also play the same feature on occasion,
on different time schedules, to keep the operation
flexible.
The Georgetown has a fenced and lighted
and paved parking lot with a double lobby
entrance. The spacious, attractively decorated
lobby features an oil painting exhibition
gallery. The auditoriiun is treated
with acoustical Fiberglas-draped walls.
Seats and aisles are widely spaced. Other
Cantor houses are being constructed on
the same plan.
The Georgetown is the first new indoor
theatre to open here in nearly 20 years.
Durwood Lights Tenth
Kansas City Theatre
KANSAS CITY — Dui'wood Theatres
brought to ten the number of houses it
operates here with the reopening of the
Studio July 21. It is a theatre within a
theatre, a 150-seater located in the lower
lounge of the Midland Theatre.
After pmxhase of the Midland property
last spring, the cucuit extensively refurbished
the big theatre, and likewise revitalized
the Studio with a new screen, new
projection equipment and other improvements.
A unique featui'e is the seating,
with each patron having his own director's
chair.
The Studio is one of two capsule theatres
operated by Dm-wood Theatres, the
other being the Academy, 125 seats, located
in the upper lounge of the Empire
Theatre, Cinerama's home here. General
policy for the Studio and Academy is first
run downtown of an artfilm or top grossing
commercial picture, it was stated by Stanley
H. Durwood, president.
The circuit also operates the Capri Theatre,
roadshowing "My Fair Lady" cm--
rently: Empire with "Hallelujah Ti-ail";
Midland, "Sound of Music" hard ticket;
Roxy Theatre, continuous first run with
"Once a Thief": Parkway I and Parkway
II, twins in the Ward Parkway Shopping
Center: and Embassy I and Embassy II,
twins in the Country Club Plaza. The last
four play first runs or selected reruns.
Paging, Laundry Service
For Golf Mill Patrons
CHICAGO—The Golf Mill Theatre has
installed a paging service. Customers may
leave name and seat location with an usher
who will inform them if they receive a
phone call.
A laundry service is also being provided
for women who wish to drop a bundle off
at the boxoffice and it can be picked up as
they leave the theatre.
Other features for patron pleasure include
the serving of coffee and cookies
every evening.
C-1

. . Terry
I
Paramount
. . Mr.
at
NOW
SUPER
HORROR HITS
FOR
ummm
AVAILABLE TO ALL
THEATRES
FIRST COME
FIRST SERVED
35 Pictures
80 Prints
AMERICAN
INTERNATIONAL
PICTURES OF KANSAS CITY
"T/ip Original House of Fright''
Call or Write
1703 Wyandotte
Kansas City, Missouri
HA 1-2324
KANSAS CITY
Tlif iMotion Picture Ass'n stag party will
bo held Tuesday il4» at the Meadowbrook
Country Club, according to Phil
Blakey. MPA entertainment chairman and
city manager of Commonwealth Theatres.
Prizes will be given for the golf tournament
which begins at 1 p.m. and the gin
rummy tournament at 3 p.m. Door prizes
also will be presented. Cost of the dinner
is $5 and green fees also will be $5. All
MPA members have been invited to attend.
For reservations and tickets, members
should contact "Bud" Truog at GR 1-1123.
Louis Sutter and Gus Kopulos are in charge
of
prizes.
Harold Gaffney, Western sales manager
for United Screen Arts, was in Kansas City
Monday, August 30, conferring with Bev
Miller and Mauiice Shackelford of Mercury
Films. Gaffney was on his way to
Chicago . Brenson, exploiteer man
for Cinema Distributors of America, Mobile,
Ala., is in the teiTitory advancing
dates of "Rat Fink" for Miller and Shackelford.
Four bikini-clad girls were seen on Filmrow
Wednesday riding atop a convertible
in
1 1 1 ,
promotion of AIP's "How to
Stuff a Wild Bikini." which opened at ten
drive-ins on that date. Phil Blakey, city
manager of Commonwealth Theatres,
tom-ed the girls through the Kansas City
residential area for the film. Martin Stone,
1-70 and Boulevard di-ive-ins, and Dan
Meyers also were present, taking pictures
and instructing the girls for the tour.
William B. Monaco, father of Prank
Monaco who is branch manager for Buena
Vista, died in his sleep Wednesday morning
il). He was a resident of Denver and
had been ill for some time.
. . . Mi-, and Mrs. David Barnes
.
Bob DeJarnette, booker for United Ai'tists,
is on a one-week vacation in the
Ozarks
will reopen the Vogue Theatre at Lee's
Summit this month . Linda Nelson, secretary
to
.
Dan Meyers, manager of Mercury
Advertising, and her husband are vacationing
this week. They planned to go
to Mexico.
Bev Miller made a business-pleasm-e trip
to Springfield and Joplin a week ago to
confer with his partner and associate Joe
Stark . . . Mary Hayslip, Warner Bros.'
booker, began a three-week vacation Friday
(3) . . . Marguerite "Marty" Watson,
cashier for American International Pictures,
was on vacation last week.
Jesse Shlyen, managing editor of Boxoffice,
is back at his desk after a week's
vacation with his family in the Table
Rock-Branson area. Attractive fronts of
several indoor and outdoor theatres were
obsei-ved in various towns, but time did
not permit stopping to visit exhibitors.
Notes were left at boxoffices wherever
possible, expressing hope of returning one
of these days. Pat Gandy of the Boxoffice
staff handled Filmrow coverage.
Lillian Burnett, staff member for Boxoffice,
was on vacation last week, preparing
for the mai'riage of her daughter
Lam-a to Ernest Euston III. The wedding
was held Saturday i4i in St. Peter's Catholic
Chuich. A reception followed at Plaza
III.
Larry Biechele, Universal salesman, reports
that Virgil Green, owner of the Green
Theatre. La Plata. Mo., is in good health.
Green is the brother-in-law of Elmer Bills,
Salisbury exhibitor . and Mrs. Tommy
Edwards, Eldon, Mo., exhibitors, are
enjoying a visit by their daughter and her
children.
Screenings; "Revenge of the Gladiators"
I
at Commonwealth screening
room Monday afternoon, August 30;
"Harum Scarum" (MGM> at Dickinson
screening room Tuesday evening, August
31: "Git" (Embassy I Commonwealth
screening room Wednesday afternoon d i
and "King Rat" (Col> at Commonwealth
screening room Thursday afternoon i2).
Out-of-town exhibitors on Filmi'ow;
Prom Kansas—Raymond Beeman, Kana-
"v?^
FiRWKS
DEPENDABLE and GUARANTEED
Draws Crowds to YOUR Drive-ln

I
I
Wigman,
!
ROBSTOWN,
!
"This
i
'
field
i
I
'
Mrs.
'
I
Don
State Senator Young Sees Governor
About Olympic Drive-In Complaints
OFF FOR 'THE GREAT RACE —
Walker, Warner Bros. Midwest
representative, takes along' a full
tank of publicity material on WB's
"The Great Race" as he sets out on a
swing- through Kansas. Iowa, Missouri,
Nebraska, the Dakotas and Minnesota.
lOolis; Mr. and Mrs. J. W. Jackson, Eui-eka.
'"'rom Missouri—Prank Weary, Richmond,
imd Pi-ank Weary jr., Hem-ietta.
Virgil Harbison, Tarkio, Mo., theatre,
who has been on a vacation, was expected
to return home Friday, August 27
. . Ml-, and Mi's. J. W. Jackson plan to
jjpen the Princess Theatre in Eiu'eka, Kas..
. . . Virgil Sidebottom
]!! mid-September
'ind Pi'ed Munson have reopened the Lyons
irheatre in Lyons, Kas.
Hank' Wigman, Manager
Of Heart Drive-In, Dies
ICANSAS CITY—Services for Hennanus
"Hank" Wigman, manager of the Heart
!fl.
iDrive-In, who died August 30, were held
it 3 p.m. Thm-sday (2» in the Newcomer
chapel, Brush Creek and the Paseo. Bui--
al was in Summit Heights Cemetery at
[Raytown.
53, Independence, died at a
iiursing home where he had been a resident
one month. He was born in Amster-
'iam, the Netherlands, and lived here 12
jyears. He leaves his wife Jean, two daughters,
Mary Renee and Johanna, and a son
iHans, all of Jackson, Miss.
iKothryn Crosby Narrates
South Texas Tourist Film
rrom Southwest Edition
TEX.—A new 25-minute,
|16mm color movie which depicts the tom-ist
[attractions of South Texas has been comipleted
by Joe Kelley Film Pi-oductions and
[is scheduled to be released in September.
Way to South Texas" will be nar-
'I'ated by Kathi-yn Crosby, wife of singer
Bing Crosby and a native of South Texas.
Mechanicville House Razed
MECHANICVILLE, N.Y. — The State
Theatre here, once the city's leading
amusement palace, has been demolished
by wi'ecking crews to make way for North
,Main Street progress.
ST. LOUIS—State Senator Robert A.
Young (D.I. in accordance with a promise
made to a newly formed committee of
255 persons at a meeting held Monday,
August 30. in Normandy High School to
protest the film policy of alleged obscene
movies presented at the Olympic Drive-In.
owned by Herbert Hartstein and located
in suburban Pagedale. met in Jefferson
City with Governor Hearnes to present
the complaints and seek relief.
Austin J. McCormack, chairman of the
protest meeting, said he and two others
started a telephone campaign, resulting
in the meeting, after they had visited the
drive-in.
Herbert Butz, business manager of Moving
Picture and Projection Machine Operators,
Local 143, told the complainants
at the meeting that he is "sick and tired"
of the whole affair but is forced to have
his men run the films in accordance with
his contract with the theatre.
Butz said that six projectionists have
quit their jobs at the Olympic in the last
two weeks, after the theatre was raided
and they were an-ested. He pointed out,
however, that in i-ecent days, owner Hartstein
has been showing the projectionists
the films in advance and cutting out
nude scenes before public screenings.
Pagedale Mayor John D. Hardy jr., who
sat on the platform with committee leaders,
told the assembly that the Olympic
Drive-In began operation in 1962 and
showed high quality films until early in
1964, when It began showing "objectionable"
films.
Marshal Castner said that about two
ST.
LOUIS
prank L. Plumlee, back to his "new" self
again, visited Pilmrow to catch up on
buying and booking for his Farmingtonbased
circuit. His partner Tom Edwards,
who operates theatres in the Lake of the
Ozarks region during the summer season,
was in from Eldon to escort daughter Jody
Neeley to the St. Louis Municipal Airport
for her flight back to Fort Lauderdale,
where the clan Edwards resides during the
winter. Tom managed a brief visit with
Frank while in town but had to rush back
to Eldon to look after his pets in the "Monkey
Jmigle" he maintains as a tourist attraction.
They are all smiles at the United Artists
exchange, led by branch manager Eddie
Stevens, as the Beatles' "HELP!" is going
"great guns" in St. Louis and in the territory,
new staff member Woody Townsend
is beaming over his new affiliation and
buttons-bustin' George Cohn is ready to
tell all about his new son Richard Brian.
Vital statistics: 8 pounds 13 '2 ounces. Richard
is the fomth child for George and
Rochelle and has a sister, 7, and brothers
4 and 6.
Variety Club Women of Tent 4 will hold
theu initial meeting of the season Wednesday
181 at 12:30 p.m. in the Rose and
Ci'own Room of the Cheshue Inn. The feaweeks
ago he raided the theatre and caught
five juveniles there—in violation of Pagedale's
curfew. Since then, he said, cars
at the theatre have been reduced to about
400 per show as compared with a previous
average of 800 cars.
The Olympic has been raided frequently
by both Pagedale police and St. Louis
County police but they have been unable to
get a conviction that would stick.
Hartstein and two projectionists were
due in com't Monday August 30. before
magistrate William B. Kline at Clayton on
warrants charging possession of obscene
material with intent to circulate. However,
the cases were continued until September
13 on defense motion.
Senator Young noted a new state law,
which goes into effect on October 13. may
be used to try to effect the closing of the
Olympic. The law. sponsored by Senator
William B. Waters

. . Bob
CHICAGO
John F. Steward-Butkovich. niaiiager of
the CarneKio Tlieatio. hosted a screening
of the new Embassy movie, "Git." A
Marc Chagall colection is being shown in
the Cai-negie foyer through the courtesy
of the William Findlay Gallery. Manager
Butkovich reports there is a great deal of
interest being shown in the Chagall exhibit
. . . Richard Stern's Cinema Theatre
on the near north side opened with the
fii-st Cliicagoland showing of "Backfire"
. . . Mis. Faye Rubin died. She was the wife
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THEATRE
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backed by exptiiente ond resoutces of
Radio Corporation of Ainerico
RCA SERVICE COMPANY
1322 So. Wabash Avenue
Chicago, Illinois 60605 WAbosh 2-0679
of Jack Rubin, a ticket-seller at the Cinestage
theatre.
Ace Seating & Upholstering Co. recovered
seats in the Arlington Theatre, Arlington
Heights, and the Regal Theatre on Chicago's
south side . . . Major Chicago exhibitors,
including David Wallerstein and
Harry Lustgarten of Balaban & Katz and
Edwin Silverman of the Essaness circuit,
were in New York to attend the special
screening of "The Sands of Kalahari," Joe
Levine's thriller set for fall release.
Max Boniar, office manager for MGM,
returned from a vacation in time to help
press chiefs Phil Brochstein and Mike
Gerety in setting up a campaign for the
opening of "The Yellow RolLs-Royce" in
20 select neighborhood houses and driveins
over Labor Day . Allen, head of
Continental Distributing Corp. here, is also
representing Cinema V in the Chicagoland
area. He hosted a screening of "The Hours
of Love," a new Cinema V product, for
local exhibitors.
Members of the Variety Club of Illinois
are giving the biggest applause ever
to Harry Balaban and Joe Rehak for the
outstanding success of the Variety Club
golf outing. Some 250 members attended,
a record number. "An exceptionally good
time" was the general comment—even from
Jack Botaro, who dislocated his shoulder
playing baseball.
Vic Bernstein, Allied Artists branch
manager, is organizing a big newspaper
campaign for the first outlying showing of
"The Pawnbroker" at a few select situations
in Chicago proper. The film had a
big play iii its debut at the Loop and Carnegie
theatres.
Louis Abramson, executive director of the
COLDLITE PX'
Ncw Niw NEW "UNBREAKABLE"
TWO VKAB tHUNT .SlIRMCt
HO HIAT BStAKAGl
.^U-VRANTEE IHCIIMUIC. MIHIIOH.S """\',,"Z.,,'
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r»iLi •iniiN riRsi 6 M(wtns asmctaft 16-.-I175 00 ..STkct; |61". 1175.00
lee
ARTOE CARBON CO
National A.ss'n of Concessionaires, repre-j
.sented the association at the NAC northeastern
regional conference held at the'
Sea Crest Hotel August 30-September 1}
While there he met with Edward S. Red-'
stone, NAC president; Jack O'Brien, NAC
second vice-president; Nat Buchman. NACi
treasurer, and Bert Nathan, NAC exhibit
chairman, regarding plans for the association's
annual convention and NAC-TOA-
TESMA tradeshow at the Ambassador Hotel,
Los Angeles October 26-30. In sending
out reservation requests for the post-convention
trip to Hawaii, Lou included "welcome"
letters received from the governor
of Hawaii, John A. Bui-ns, and Neal Blaisdell,
mayor of the city and county of
Honolulu.
Don Roth, owner of the Blackhawk Restaurant,
has for two years had tie-in deals'
witii most of the theatres featm-ing hard-,
ticket shows. Reports on the dimier-movie
arrangements indicates that more than.
20,000 movie patrons have gone to road-,
show attraction via this entertainment,
package ... A sign hooked on popcorn^
sacks sold at the Carnegie concession,
counter reads: "The calorie count in a,
bag is as low as half a grapefruit." Popcorn
is one of the real popular items.
Kermit Russell, head of Seven Arts Pictui-es,
is hosting a series of the company's
new product opening in Chicagoland theatres
Jack Armgard, salesman for
. . . Paramount Pictures, and his wife an'
spending three weeks in England and othei
European countries . . . Sophie Janus, sec-,
retai-y in the MGM publicity department,
is on vacation.
Orpheum Updating to Take
2 Months in Des Moines
From North Central Edition
DES MOINES — The RKO-Orpheunn
Theatre here, recently acquired by Dubinsky
Bros. Theatres of Lincoln, Neb., i.^
about to undergo a two-month modernization
program. Ii-win Dubinsky, president
of the circuit taking over RKO theatre."-
in Marshalltown and Cedar Rapids. Iowa
said the name of the Des Moines Orpheum
The remodeling will
]
include eliminatiorii
will be changed to the Galaxy.
of a second balcony in the 1,450-seat downn
town theatre, updating of the stage area'
restrooms, projection equipment, etc. :
Ted Grant of Lincoln, who has been
with Dubinsky for 14 years, has beert
named manager of the theatre at Des
Moines.
Sfarf BOXOFFICE coming .
D 3 years for $10 (SAVE $5)
D 2 years for $8 (SAVE $2) D 1
n PAYAAENT ENCLOSED Q SEND INVOICE
year for $5
These rotes for [IS., Conada, Pan-America only. Other countries: $10 a yeor.
Harry Weiss Resigns Post
Of RKO Midwest Manager
From Eastern Edition
NEW YORK—Harry Weiss, Midwest division
manager for the RKO circuit, has
terminated his many years of service witl^
the theatre organization, and is planning
to relocate in the New England area.
THEATRE
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM WEEKLY
125 Van Bruat lUd., Kaaiai City, Mo. 64124
THES^T?E EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
C-4 BOXOFFICE :: September 6, 196f

. . Big
which
'
I
j
ATLANTA
\ll7ilby-Kinceys roadshow house, the Roxy,
currently showing Warner Bras.' "My
Fair Lady." now in its eighth month, has
booked an imposing trio of pictui-es to follow
the great musical when and if its
hard ticket i-un terminates. Scheduled first
is Universal Pictures' "The Ipcress File."
followed by Columbia's "Ship of Fools"
and Metro-Goldwyn-Mayer's "The Cincinnati
Kid."
Linda Adair, secretai-y to American International
Branch Manager Jimmy Bello.
was selected as Miss Jaycee of the Month
(September) by the Atlanta Junior Cham-
. . Eddie
ber of Conuiunce membership . plans
are being formulated along Filmrow by
workers who expect to take full advantage
of the "long" Labor Day weekend .
Watson of the Strand in Montevallo.
Ala., was a Filmrow visitor.
Howard Schussler. AIP booker, proudly
squired his 86-year-oId mother around
town when she stopped in Atlanta to visit
him after vacationing in Highlands. N.C..
before retuniing to her home in Mobile.
Ala.
formance hours on opening day for
"HELP!." the Beatles' second United Art- '
ists release. Loews Grand Theatre put
on a "special" 10 a.m. show Thursday i26)
and played to half a house at $1.50. The
theatre reverted to regular matinee prices
I
$1.25 adults. 75 cents kidsi after the
"special" performance.
I
Billie Hester is on vacation from her i
AIP duties. Ethel Stanford has returned
to that office after her holiday and sales
j
;
rep. T. C. Cox is preparing to depart for
a swing through Tennessee
Storey's new North EteKalb
. . . While
Theatre has
replaced "Lord Jim" with "Up Prom the
Beach" the former feature
!
continues at
the circuit's Rhodes to good business.
Need a Screen Tower in a Hurry!
CallSELBY
Luring that segment of teenagers who
"just couldn't wait" for the regular per-
Kenneth Smith, fieldman for Universal,
has returned to home base after completing
four- months of intensive promotion on
\
"Shenandoah, " started in I
Houston
and took him to Memphis. Nashville.
Birmingham. Kingsport. Tenn.. Charlotte.
Durham. Raleigh. Charleston. S. C. The
pictui'e cuiTently is having a subsequent
run in 18 locations, after going five weeks
I
in a first-iam premiere presentation involving
the Cherokee, Cobb, Belvedere and
Tacco Hills.
Gerald Rafshoon, head of the Rafshoon
Advertising Agency, representing Paramount
Pictures in the Southeast, has returned
from Memphis, Tenn., where he as-
( 2 1 .
j
sisted a committee of the Shelby United
j
Neighbors to complete the details of the \
giant fund-raising rally, held in the 12.000-
seat Coliseum Thursday Topping the
entertainment at the kickoff rally were
i
Marty Allen and Steve Rossi, club and
|
television comedy team recently signed to i
a seven-year contract by Paramount and
soon to start their first pictore for the'
company, "The Last of the Secret Agents?"
|
Arthur- Godfrey will make his motion
j
pictm-e debut in MGM's "The Glass Bottom
Boat." :
SCREEN TOWER HELP! QUICK!
Fast replacement of screen towers
We carry them in stock for
IMMEDIATE REPLACEMENT
Most theatres reopened within 10 days
or less by experienced SELBY crews
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RCA SERVICE COMPANY
1778 Marietta Blvd., N.W.
AHanto, Georgia 30318 355-6110
CJ^ INDUSTRIES, INC.
3920 CONGRESS PARKWAY, WEST RICHFIELD. OHIO 44286 PHONE AREA CODE 216.659-6631
RCA and Brenkert
Parts Available Thru Us
THE QUEEN FEATURE SERVICE, INC
Phone 251-8665
2409 First Avenue, N., Birmingham, Alabama
SE-2 BOXOFFICE :: September 6, 1965

i
Z.
1 their
, Smyrna.
! Capri,
i
i
Clark,
'
Art
'
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I
!
Florida
i,
. . Carroll
JACKSONVILLE
IWOMPI volunteers have been spearheading
audience collections for the Will
Rogers Hospital and O'Donnell Memorial
Research Laboratories at the downtown
:;enter and Florida theatres and the suburban
Town and Country and Edgewood
theatres where the combined collections
have amounted to thousands of dollars
A WOMPI rummage sale at the Brentivood
. .
Housing Project brought
many,
. .
needed dollars into the group's charitable
activities fund . During October, the entire
WOMPI membership will serve as industry
representatives at the annual Jacksonville
Arts Festival in the Civic Audijtorium
and at the Jacksonville Agricultural
'and Industrial Fair at the Gator Bowl and
WOMPIs will
ithe Coliseum. In the latter capacity
be assisting the Motion Picture
Charity Club, a co-sponsor of the fair
iwhich attracts more than 100.000 paying
jcustomers each year.
D. Strickland acquired the Tropical
Drive-In at Venice from former owner Fred
Douglas August 22 . Ogburn. local
Warner Bros, manager, and W. O. "OUie"
iWilliamson. his division manager from
Atlanta, visited many exhibitors during a
. . . tour of south Florida Nick Portunas.
owner of the Dixie Theatre. Apalachicola,
and his son Alec came in for talks with
booker, Marvin Skinner.
.
Other Filmrow visitors included W. J.
iHern, Woodard Theatre, Madison: Robert
0. Mullis, High Springs Drive-In, High
Springs: Mr. and Mrs. Thomas Edison Bell.
New Smyrna Beach: Gus Luke,
Sylvester, Ga., and Margai'et Haynes.
Naples, Naples Han-y Clark. Allied
Ai'tists salesman,
. .
and his brother Belton
Universal booker, were vacationing
in the Miami area.
Castner, manager of the suburban
Edgewood, journeyed west to Tallahassee
to enter his son Gary and his daughter
.Audrey at Florida State University . . . Al
Hildreth, manager of the downtown Emdrove
to St. Leo to enter his son
Mark in St. Leo College, a small Catholic
center of higher learning in central Florida.
! Col. John L. Crovo, retired local exhibitor,
provided much of the commentary for
; a
,"Then and Now" illustrated feature article
which ran in the Sunday magazine of the
Times-Union August 29. The
["then" part of the article concerned the
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PHONE FR. S-7787
Savoy, one of the city's earliest motion
picture theatres which was pictured in the
year 1910. A small one-.story brick structure,
it stood at the corner of Main and
Forsyth streets across the street from the
Empres.s Theatre, which is still in operation.
A large illuminated sign on the
Savoy's roof advertised its single admission
price: 5 cents. Colonel Crovo. who devoted
more than 50 years of service to the industry
(most of them with Florida State
Theatres and its predecessor companies i,
told the Times-Union: "When I first came
to Jacksonville, the movie business was
still, at that time (circa 1915), frowned
on by the affluent and they did not frequent
movie houses because they were not
really very nice . . . sawdust on the floor
and that sort of thing." The "now" part
of the feature story concerned the presentday
17-story national home office of the
American Heritage Life Insurance Co.,
which is on the same piece of ground once
occupied by the little Savoy. The Empress
Theatre, the Savoy's former neighbor, features
rock-bottom motion picture prices of
admission (25 cents for children and 50
cents for adults) which in 1965 compare as
to monetary value with the Savoy's admission
of 5 cents.
Duval County (Jacksonville) schools reopened
here September 1 and ended the
finest summer of patronage by children
and teenagers that local motion picture
theatres have had for many years.
Raleigh Lectrning to Live
With Hard-Ticket PoHcy
RALEIGH, N.C.—The men-y ring of the
change-maker is accompanying "The
Sound of Music" at the Ambassador Theatre
these days, but theatre officials say
one phase of the engagement is proving
"a soui'ce of madness."
It's all because of the "reserved seat"
provision of the spectacular musical.
Raleighites aren't used to such. The last
"reserved seat" aiTangement at a movie
theatre here was years ago when "Gone
With the Wind" first came to town.
"The Sound of Music" is here for an
indefinite stay and all seats are reserved.
And that's where the trouble starts.
For example, the cashier recently received
a call that went something like this
"Can I get two tickets to 'Sound of
Music?' "
"For tonight?"
"No, next week."
"What perfoiinance?"
"I don't know what performance. I've
got to get the tickets before I make a date."
"Well, call
back after you get the date."
. . . that's I used to talk the
"I can't get the date
what
unless I have the
tickets
girl into the date."
"Why not make the date and come on
down and buy yom- ticket?"
"Are you crazy? The ads say you have to
have reseiTations in advance."
"The ads say you may not have to," the
cashier argued.
In any event, Ambassador Manager
Ervin Stone said reserved tickets may be
obtained in advance, although patrons
wanting to see "Sound of Music" stand a
good chance of getting their tickets at
the boxoffice without any advance
reservation.
NEW ORLEANS
business in general in Liouisiana is on the
climb, according to a research report
by Louisiana State University, up 3.7 per
cent in July, the first month of the new
fiscal year. Naturally, the general business
gain brought about an increase in the motion
picture business, which is considered
beter than in any summer in the last
decade.
Eddie Held, president of the local Annette
Funicello Fan Club, was on hand at the
Nola for AIP's "How to Stuff a Wild
Bikini." passing out souvenir programs
and 5x7 photos of the star. The film was
given the multiple-theatre treatment,
showing simultaneously at 15 other neighborhood
houses and four drive-ins.
"Von Ryan's Express" is a gross-packing
show everywhere in the South, reports Joe
Silver of the 20th-Fox exchange booking
section Also excellent at the boxoffice
. . .
are Walt Disney's "Mary Poppins" and
"The Monkey's Uncle," says BV booker
Jeamie Crozat . . . Silver and his wife Bess
are vacationing in Ft. Walton, Pla.
Filmrow staffers on vacations include
Eugenie Copping. Universal film inspection
department: Mary Wakefield, WB's "hello
girl," to Covington, Ky.. to visit home folks:
Ruth Buchman, secretary to MGM branch
manager H. A. Arata, who also is vacationing.
Arata and his wife are on a twoweek
motor trip to upstate New York and
Niagara Falls.
After eight weeks, "What's New Pussycat?"
was replaced at Loew's State with
"The Sandpiper" . . . Another new picture
opening here was "Hitler in Havana." anti-
Castro film produced in New Orleans.
Embassy's "Billy the Kid Vs. Dracula"
stars John Carradine as Dracula.
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BOXOFFICE September 6, 1965 SE-3

. . Jimmie
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quality, the keynote of Massey
seating is speed, not haste,
for "on-time" completion, without
interruption or stoppage of any
show. Under Massey 's
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now featuring
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DISTRIBUTORS:
Upholstery fabrics, general seat supplies.
MASSEY
SEATING CO.
100 TAYLOR STREET, NASHVILLE, TENN.
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Phone: Chapel 2-2561
Allen and Rossi Perform
For Benefit in Memphis
MEMPHIS—Till- comedy team of Marty
Allen and Steve Rossi, soon to make their
motion picture debut in Paramouiit's "The
Last of the Secret Agents?" were the headline
stars Thursday i2i at a benefit here
for the Shelby County United Neighbors.
The comedy team performed at the
benefit festivities for this Memphis arm
of the United Fund before a capacity audience
at the Memphis Coliseum.
Allen and Rossi, who have been signed
to an exclusive seven-year contract by
Paramount, will shortly leave for Hollyw-ood
to begin production on their first motion
picture following the completion of
their scheduled personal appearance
engagements.
NGC Planning Cinema
In Memphis Center
MEMPHIS—A luxui'ious shopping center
theatre, the Cinema, will open next
summer in the Whitehaven Plaza Shopping
Center.
The 1,200-seat motion picture theatre
will be leased by General Cinema Corp.,
which operates the Plaza Theatre in the
Poplar-Highland Plaza Shopping Center
in Memphis and 85 other di'ive-ins and
shopping center theatres across the country.
General Cinema is opening 20 new theatres
this year and 35 more in 1966. Its
stock is traded on the American Exchange.
John B. Goodwin, shopping center owner,
announced the deal with General Cinema.
Plans are being completed by Robert Kahn
Associates, architects.
A wall-to-wall screen will cover the entire
front wall of the theatre in which a
combined air conditioning-heating system
will be operated by thermostat. All 1,200
seats will be the pushback type, installed
in widely separated and offset rows and
providing maximum comfort.
Robert A. Smith, president of General
Cinema, said the theatre, like the Plaza,
will book first-run films. The new theatre
will be equipped with 70mm equipment.
MEMPHIS
The Augrust WOMPI meeting was held at
the home of Mary Katherine Baker,
a business meeting preceding a steak dinner
on the patio. Discussion centered on
the WOMPI national convention in New
York at which Lois Evans, president, and
Mary Ann Bartlett will represent the
Memphis club. Mrs. Jack Yarborough, TV
personality, entertained the WOMPIs with
skits and pantomimes.
"Shenandoah" was named Family Movie
of the Month and "In HaiTn's Way" was
chosen Adult Movie of the Month by the
Better Films Council, it was announced by
Mrs. Clave Read, council reporter . . .
The Lyric, Oxford, Miss., reopens September
15 after being closed since August
22 Singleton of Hommie's
.
Drive-In. Kennett, Mo., was in Memphis
on business.
'HELP!' Lofty 450
In Memphis Debut
MEMPHIS-- "HELP!" didn't need an;
help at the Palace, where it kept the housi
overflowing day after day for a whopplni
450 per cent first week. The United Artist?
offering was a smash from its opening day
lines forming hours preceding the boxoffici
opening. Another smash opening was re
corded by Universal's "I Saw What Yoi
Did" at the State with 325 per cent. Pou
first runs grossed three times average o
better. All-in-all, Memphis first runs an
enjoying great business.
(Average Is 100) .
Crosstown—Those Magnificent Men in Their
Flying Machines (20th-Fox), 9fh wk 30
Guild—Contempt (Embossy), 2nd wk 20
Maico—Von Ryan's Express (20th-Fox), 3rd wk. 20
Palace— HELP! (UA) 45
Paramount—The Sound ot Music (20th-Fox),
""
21st wk.
.35
Park—Thot Funny Feeling (Univ) . . .
.20
Plaza— Lord Jim (Col), 3rd wk. ...
.17
State— I Saw Whot You Did (Univ) .
.32
Warner—Morituri (20th-Fox), 2nd wk.
.10
MOSQUITO
"3 STAR BRAND"
REPELLENT
v\AAiiii.iii(a ///
'

. . . Lew
. . Sherry
Fred Gipson Collection
To Universiiy of Texas
AUSTIN, TEX.—Fred Gipson of
Mason,
author of the 1949 best-seller "Hound Dog
Man," as well as "Old Yeller" and "Savage
Sam," which were made into motion pictures,
has placed a collection of manuscripts
of his books, stories and other published
writings at the University of Texas.
The gift, combined with Gipson's materials
already on hand, gives the university
an almost complete record of his literary
output, school officials announced. Gipson
attended the university from 1933 to 1937.
USA Appoints Don Foster
Southwest Division Head
DALLAS — Don Poster, 17 years with
Paramount, including branch manager at
Salt Lake City, has been named Southwest
district manager for United Screen Arts,
announces Sidne.v Cooper, national sales
manager for USA.
Foster was here for five years as a Paramount
representative. He will be based in
Dallas and will work closely with Harry
Gaffney, West Coast sales manager, whose
headquarters are in Los Angeles.
Ernest, Leslie Spencer
Form Production Firm
From Western Edition
HOLLYWOOD — Ei-nest Spencer, Mississippi
oil man and his brother Leslie,
Aaron Spelling's assistant at Four Star,
have formed Spencer Enterprises to package
motion pictm'es. They opened production
offices at 9000 Sunset Blvd., and announce
the purchase of an original story
by Robert Stockett "Field of Gold."
Oppenheimer Buys Rights
To Film 'Kigoma Mission'
From Western Edition
HOLLYWOOD—Peer Oppenheimer purchased
the rights to "Mission to Kigoma,"
a novel by Basil H. Heide for his Peer
Oppenheimer Productions. The producer,
who has completed "Operation C.I.A." for
Allied Artists, will have the story screenplayed
immediately.
MODERN SALES & SERVICE,
FOR ALL YOUR THEATRE NEEDS
2200 Young St. Rl 7-3191 Dallas
INC.
DALLAS
lyfable Guinan of Paramoimt returned to
Dallas Friday. August 27, from DeQueen,
Ark., where she attended funeral services
for her brother Frank Paul Howlett of Corsicana.
DeQueen is the family home and
Paul was visiting there with his brother
Harry when he suffered a heart attack.
Other survivors are his brother James
Robert, who was in Hawaii when Paul died;
his sons, Robert Keith Howlett of Beeville
and Frank Paul jr. of Waco, and his daughter
Elaine of Corsicana.
Fred Beiersdorf of DalArt has been vacationing
in Florida . White, daughter
of Dick White, left Sunday for Phoenix,
Ariz., after spending the summer here with
her grandparents Forrest and Juanita
White.
WOMPIs are assisting:
with audience collections
in the Will Rogers Hospital campaign.
They have staffed the collection
crew each week night and for weekend matinees
and evenings at the Fine Arts Theatre
Bray, who operates the Wes-Mer
Drive-In at Mercedes, advises us that Lew
jr. celebrated his 35th birthday August 26.
That must make a lot of industry folks
realize how fast time is passing.
Norman "Cal" Colquhoun, a foiTner Dallas
Pilmrow executive, died in a Memphis hospital
August 9 after a brief illness. When
Colquhoun. 68, who had been Memphis exchange
manager for Columbia since 1951,
'^ o a o a 1=1 p g
QUALITY * SPEED
SERVICE
GERRY KARSKI, PRES.
''t.>J[.i:iJ[4

. . Carl
I
OKLAHOMA CITY
rieoTge Gaughan. Cooper Foundation Theatres,
Lincoln. Neb., was in town conferring
with R. Lewis Barton, president of
Barton Theatres, regarding the Continental
"OUR CUSTOMERS
appreciate the prompt and efficient shop
work they get at the Oklahoma Theatre
Supply."
'Tour Complete Equipment House'
OKLAHOMA THEATRE SUPPLY CO.
62a W»st Grand Oklohomo CIfy
Theatre now being built at the United
Founders Life Plaza. Gaughan was connected
with Paramount here before joining
Cooper.
James J. "Jim" ODonnell, who heads
Film Booking Service here, was notified that
his son James J. O'Donncll was named "airman
of the month" for July. A 3 c O'Donnell,
stationed with the Air Force in Spain,
was recognized for his "proficiency, integrity,
appearance and diligence."
Filmrow visitors included John M. Buffo.
Liberty. Hartshorne. his first trip in several
years: George Jennings. 81 Drive-In. Comanche;
A. C. Brown, Texas and Pioneer,
Shamrock. Tex.; Fiank Henry. Caddo Drivein.
Anadarko. in conferring with his buyer
and booker Athel Boyter; Roy L. RoUier,
Lament at Lamont .
Burton, who
operates the 22 Drive-In at Ft. Smith, Ark.,
was in town while his daughter underwent
surgery.
John Trogdon has taken over the management
of the Capri, fonnerly the Yukon at
Yukon. He is working under the direction
of Bob Shepard, lessor of the theatre, and
reports business is good.
The Majestic Theatre at Tulsa, which has
been closed, is in operation under the direction
of Sam Chernoff. who was in town to
book art films. The theatre now will be
called the New Majestic.
A loyal newspaper carried a good review
on Columbia's "The Collector." However, the
article pointed out that the title may keep
people away from the picture.
Need a Screen Tower in a Hurry!
CattSELBY
I
Meiselman Building
Miracle in Atlanta
From Southeast Edition
ATLANTA—H. B. Meiselman, president of
Meiselman Theatres, is starting construction
in the Miracle Shopping Center on his
fourth Atlanta theatre. Like the other
three, it will be named for the shopping
center in which it is located. The other
Meiselman operations here are the Cherokee,
Belvedere and Toco Hill, all supervised
by Perry Reavis, the circuit's district manager
in charge of Georgia theatres.
Owner Meiselman is a pioneer in operation
of motion picture theatres in shopping
centers, starting with one such theatre more
than 30 years ago in Charlotte. His circuit
now numbers close to 30 theatres in the
Carolinas, Georgia and Florida.
saiiM Tomt HUP! omcKi
Fast replacement of screen towers
We carry them in stock for
IMMEDIATE REPLACEMENT
Most theatres reopened within 10 days
or less by experienced SELBY crews
^1
Call SELBY
NOW!
e^ INDUSTRIES, INC
3920 CONGRESS PARKWAY, WEST RICHFIELD. OHIO 44286 PHONE AREA CODE 216.659 6631
SW-2
3
Jl
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Continental Forms Far East
Air Unit; Salinger Named
From Western Edition
HOLLYWOOD — Continental Aii' Services,
a wholly owned subsidiary of Continental
Airlines, announces the formation
of the southeast Asia division to perfoim
general aviation services throughout the
Far East. National General Corp.'s PieiTe
Salinger is vice-president of the firm.
Robert E. Rousselot, president of CAS,
says the company has acquired the assets
of the air division of Bird & Sons, a San
Francisco-based heavy construction film
operating in the Orient. With this addition,
the new division will commence operations
September 1 with 35 airplanes and about
500 full-time employes.
The CAS will acquire 22 aircraft formerly
operated by Bird and its 350 employes in
the aviation division. Rousselot said operations,
initially, will be principally in Laos
and Thailand.
Buena Vista Names Lewin
To LA Branch Sales Post
From Western Edition
LOS ANGELES—Roger S. Lewin, formerly
with Warner Bros, as a booker and
salesman, has been appointed a salesman
with Buena Vista's Los Angeles branch.
He succeeds Andrew H. Heederivk jr.. who
was promoted to the new post of Los Angeles
metropolitan manager.
BOXOFFICE :: September 6, 1965

I
The
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State.
;
theatre,
j
'
The
;
peared
I
...
; local
'
'
All
;
paper
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I back-to-school
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"The
Cantor B'nai B'rith Lodge
Scores in Member Drive
From Western Edition
HOLLYWOOD—A record-breaking charter
membership drive has been capped by
the new Eddie Cantor Lodge of the B'nai
B'rith which will have its accent on show
business. By registering over 100 charter
members in its first weeks, the Lodge has
substantially exceeded charter membership
records in Southern California for
over 20 years.
Fii'st president of the lodge is Robert
"Bob" Shapiro of American Broadcasting
Hollywood, and past president of New
Co.,
York City's Cinema Lodge. Bob is the
former managing du-ector of the New York
Paramoimt Theatre and has recently been
transferred to the television network here.
Honorary chairman of the Lodge is
George Jessel.
The impressive beginning of this new
Lodge is gratifying in view of the fact that
Eddie Cantor was one of B'nai B'rith's
staunchest supporters. The Lodge is the
only one bearing his name and appropriately
has been designated as an entei-tainment
industry unit of B'nai B'rith. In addition
to a fine cross-section of business
and professional men, the Lodge has attracted
an appreciable number of writers,
producers, directors, actors, song writers
and others in the entertainnrent and allied
fields who see in the Eddie Cantor Lodge
a dual function—service to B'nai B'rith
and a living dedication to the memory of a
man who was their friend and associate.
HOUSTON
Beatles' "HELP!" will have a special
morning showing at Loew's
Homer McCallon, manager of the
said that onJy the capacity of the
theatre would be sold.
Agents, a rock and roll combo, apon
the stage at the South Houston
An advertisement is appearing in the
dailies for an experienced theatre
manager, the ad placed by a local drive-in.
replies are to be sent to a local newsin
box . . . The Northline Cinema I and
Northline Shopping Center staged a
show Saturday at 10 a.m.
with admission at 10 cents for the showing
"Lassie's Greatest Adventure."
Signs for Screen Debut
From Western Edition
HOLLYWOOD — Andrea Dromm, that
pretty blonde 20 -year old girl featured
on the TV commercials sponsored by National
Airlines, has been signed to make
her screen debut in "The Russians Are
Coming, the Russians Are Coming," the
contemporary comedy which launches producer-director
Noi-man Jewison's multiplepictm-e
contract with the Mirisch Corp.
UA will release the film.
SAN ANTONIO
Qeorge A. Kaczmar, manager of the suburban
Josephine Theatre, operated by
Cinema Ai-ts Theatres, has instituted new
prices for "Lord Jim," which is being presented
on a continuous basis. The film is
now in its fourth week. Adult matinee admission
price is $1, with adult prices for
evening perfoiTnances at $1.50. Military personnel
are being admitted at any showing
for 75 cents while children tickets are 50
cents for any performance. Doors open at
noon with the first "Lord Jim" showing at
12:20 pm.
P. J. Fernandez, manager of the Nacional
Theatre, held an early morning private
screening of Columbia's "El Padrecito"
Little Priest") for a group of 150
Catholic nuns from various convents in the
local area. The film had a record-breaking
14-day i-un at the Nacional.
All circuit-operated theatres—Interstate,
Cinema Arts, Gulf States, Stanley Warner
and several independents held audience collections
for the Will Rogers Memorial Hospital
and the R. J. O'Dormell Research
Laboratory. The collections were made
following the showing of the Pi-ank Sinatra
short explaining the purpose of the motion
picture industry-sponsored institutions.
Ignacio Torres, manager of the downtown
Spanish-language Alameda Theatre, has instituted
Ladies Day on Mondays and Thursdays
when admission is 45 cents for the
ladies. The Alameda also offers free parking
to its patrons after 5:30 pin.
Gene Cole, city manager of Gulf States
Theatres, was to host 30-35 industry
personnel, cashiers and theatre managers
Thursday (26> at 4 p.m. at a special meeting
on the Will Rogers Hospital campaign.
Expected to attend were Lynn Krueger,
manager of the Majestic, and Big John
Hamilton, local restaurant owner and erstwhile
film actor.
In conjunction with "Cat Ballou," which
opened a first-run engagement at the
Southwestern Theatre Equipment Co., Inc.
FAST • DEPENDABLE • SERVICE
CAPITOL 2-9461
1702 Rusk Ave. Hointon 2, Texas
"We Appreciate Your Business"
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House
Olmos, radio station KITE, the Olmos and
Lost Valley Ranch have arranged a promotion
of a weekend at the ranch. Each
listener to the Paul Morgan show on KITE
is being asked to send in a postcard with
his or her name, address and telephone
number. A di-awing will be held, the winner
receiving the free weekend at the
ranch.
Mr. and Mrs. Alvin Krueger ihe's manager
of the Laurel Theatre) have retm-ned
from a two-week vacation on the Texas
gulf coast and in Houston.
Tommy Cuellar, assistant manager of the
Josephine, is making plans to return to
college this fall. He intends to become an
engineer.
electrical
Kansas Film Board Okays
Showing of 'Pawnbroker'
From Centra! Edition
KANSAS CITY — "The Pawnbroker,"
controversial Ely Landau film, will open in
October at the Kimo Theatre, after having
been approved by the Kansas State Board
of Review to be shown un-cut.
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BOXOFFICE LEADS THE FIELD
with more exhibitor subscribers
because it publishes . . ,
lYlUKb Local
and National News
AAUKb Booking
Information
lYlORc Showmandising Ideas
AAUKt Operational
Information
lYlUKb Equipment and Concessions Tips
MUKb Convention Coverage
MUKb on all
counts that count most
ifBRHI —read and reliad on by MORE Theatremen
than any other film trade paper in the world
THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH!
SW-4 BOXOFFICE :: September 6, 1965

!
Admiral—What's
I
Cooper
1 Omaha
I
Five
( both
'
screen
I
''
though
! Avalon,
Villa, 41 Twin (north screen), 24 Out-
door, Starlite Sergeant Deadheod (AlP);
The Fomily Jewels (Para) 165
Paradise, Uptown Shenandoah
2nd wk 200
CapFtol Court Those Magnificent Men in
Their Flying Machines (20th-Fox) 300
I Hallelujah Trail (UA), 6th wk. . . 75
Cinema II, Mayfair, Bluemound, 41 Twin
(south screen) The Sons of Katie Elder (Para),
'
wk 225
Downer Goldstein (SR) 150
Paloce What's New Pussycot.' (UA) .
300
Riverside HELP! (UA) 300
Strand—The Sound of Music (20th-Fox), 22nd wk. 300
Tower Art High Infidelity (Magna); One Sumof
Happiness (SR), reissue .
150
Foir Lady (WB), 35th wk 300
Warner The Monkey's Uncle (BV) 275
i
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Brownport,
1
(Univ),
;
Cinema
;
2nd
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Towne—My
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The
'
'
Lively Grossing Pace
Continues in Omaha
OMAHA—The unusually brisk pace at
Omaha boxoffices continued and Jack
Klingel. city manager for the Cooper
Foundation Theatres, reported that "Tlie
Sound of Music" at the Dundee Theatre
had its best week since the opening period.
In its 20th week. "Sound" chalked
up a fat 300 per cent gate. Another sizzler
was "Shenandoah," which racked up a 200
week at the Orpheum. Holdovers did well;
for example, "Von Ryan's Express" was
125 in its third week and "What's New
Pussycat?" 150 in a third week at the Admiral.
(Average Is 100)
New Pussycot.' (UA), 3rd wk. ..150
My Fair Lady (WB), 41st wk 135
Dundee The Sound of Music (20th-Fox), 20th wk. 300
Indion Hills The Greatest Story Ever Told
(UA), 22nd wk 125
Von Ryan's Express (20th-Fox), 3rd wk. 125
Orpheum Shenondooh (Univ) 200
Stote She (MGM) 1 20
Milwaukee Theatres Crowded;
All New Films Gross High
MIL'WAUKEE—Business is booming!
first runs, including three newcomers,
wound up the week with capacity 300 business
and two of the multiple-run features
reached the 300 mark in one or two theatres.
"The Sons of Katie Elder," which
scored 225 as its composite gross percentage
at four- situations, was capacity 300
at the Bluemound and on the south
of the 41 Twin Di-ive-In. "Sergeant
Deadhead" and "The Family Jewels," a
double bill showing at five theatres, grossed
300 on the north screen at the 41 Twin, althe
film's city composite score was
i 165.
'World', 'PussYcat,' "HELP!"
Top Minneapolis Features
MINNEAPOLIS—Minnesota State Pair
crowds helped Mill City exhibitors maintain
the fast pace of the past few weeks
despite a dearth of new product on Hennepin
avenue, which was occupied exclusively
by holdovers. Out-of-town ticket buyers
helped keep the hard-ducat long rui-is solvent,
Acodemy—My Fair Lady (WB), 43rd wk. . .
125
Cooper— It's a Mad, Mad, Mod, Mad World
(UA), 42nd wk 140
Gopher—The Art of Love (Univ), 3rd wk. .
"'l25
i-y"t:— Cot Bollou (Col), 4th wk 110
Mann The Sound of Music (20th-Fox), 23rd wk 130
Orpheum— HELP! (UA), 2nd wk 140
irate—Shenandoah (Univ), 4th wk. .
120
St. Louis Park Those Magnificent Men in
,
u/
Machines (20th-Fox), 9th wk. . . 100
World What's New Pussycat? (UA), 5th wk 140
William 'Wyler's "The Collector," a Columbia
release, stars Terence Stamp and
Samantha Eggar, this year's Cannes Film
Festival award winners.
Indians, Cavalry Parading in Minot
For Custer Film's
New Madison Theatre
Opening November 15
MADISON, WIS.—'With construction of
a $1,000,000 theatre and restaurant complex
advancing rapidly in the Hilldale
Shopping Center, an opening date of November
15 has been announced for the
theatre. The restaurant section is not expected
to be ready until around March 15.
Dan Neviaser, president of Investment
Properties, Inc., building the two properties,
said that the 850-seat theatre will be leased
to the Madison 20th Century Theatre Corp.,
which operates the Orpheum. Strand,
Eastwood, Middleton and Big Sky theatres.
Hoffman House of Hilldale, headed by
Cosmos Hoffman, will lease the restaurant.
It will have a dining room for 160 persons,
a grill room for 15 and a cocktail bar with
a stage for entertainers.
Construction of the complex is being
handled by J. H. Pindorff and Son, Inc.
Bloomington CATV Rights
Ex-Coach
Awarded to
From Central Edition
BLOOMINGTON, IND.—The board of
works has reversed a previous stand and
recommended that the much-debated cable
television franchise be awarded to All-
Channel Cablevision, Inc., headed by Phil
Dickens, former Indiana University football
coach.
Mayor John Hooker jr. declined to say
why that firm was given preference over
four others seeking the franchise. Previously,
the board said it wanted the five
applicants to go together into a joint
operation.
Hooker said the company, owned exclusively
by Dickens and Robert Bi-unnemer,
an Indiana University staff member, agreed
to all provisions stipulated by the board.
R. H. Tricker, manager of the three city
theatres and Bloomington TV Cable Co.,
one of the applicants, said his group would
definitely appeal the decision.
Monroe Goetz Installing
Swiss Design Marquee
MONROE, 'WIS. — Remodeling of the
marquee at the Goetz Theatre is going
forward here. Manager Robert Goetz
planning that the new marquee will be
Swiss in design.
The Mom-oe Times carried a twocolumn
photo showing workmen removing
the old marquee, which had been on the
theatre since it was founded in 1931.
Kenneth LaFurge Acquires
Grand Theatre in Huron
HURON, S.D.
— Kenneth LaPurge has
purchased the Grand Theatre from W. J.
McDermott and reopened the house, which
had been closed for more than a year.
The Grand, one of the oldest businesses
in Highmore, first opened its doors 65
years ago.
World Premiere
MINOT, N.D. — The world premiere of
"The Great Sioux Massacre," a Columbia
picture about Custer's last stand, will be
Minot Mayor C. D. Johnson, in Indian
headdress, presents Colin St. Croix,
"Pony Express" rider, an invitation to
President Johnson to attend the world
premiere showing of Columbia's "The
Great Sioux Massacre." Watching the
ceremony are Pat Sullivan, center, premiere
committee chairman, and "Hap"
Hasselo, manager of the Empire Theatre.
held Thursday (16i in the Empire Theatre,
managed by R. J. "Hap" Hasselo.
The Chamber of Commerce is handling
promotion for the event, which included
a 2,000-mile motorcycle ride by Colin St.
Croix, 19, from Minot to New York, then
Washington, simulating a "Pony Express"
ride. Mayor C. D. Johnson presented invitations
to the rider to be delivered to
President Johnson. 'Vice-President Humphrey
and North Dakota congressmen.
In addition, St. Croix carried a photostatic
copy of the front page of the Bismarck
Ti-ibune of July 6, 1876, when the
massacre was reported. At that time, the
news was telegraphed to the New York
Herald-Tribune, where the photostat was
delivered by St. Croix. The trip was sponsored
nationally by Yamaha, motorcycle
manufacturer.
A parade will be held Friday tl7i. Participants
will include Indian dancers, area
bands, a cavalry marching unit, covered
wagons and floats. All streets will be decorated.
Expected to be on hand ai-e the
grandson of Chief Sitting Bull, who is called
White Buffalo Man, and a gieat-grandson
of the chief. Darren McGavin, who stars
with Joseph Cotten and Philip Carey in the
film, also is expected to attend the premiere.
DeaTiPi

. . Mr.
OMAHA
Dercy Thomas, projectionist at the State
Theatre in Omaha, has just returned
from the Will Rogers Memorial Hospital
at Saraiiac Lake. N.Y., where he spent
three weeks with his wife, who is convalescing
following surgery. Thomas said
that among recent arrivals entering for
treatment were Conrad Nagel. the idol of
fans a few years back, and Bert Wheeler
of the former comedy team of Wheeler
and Woclsey.
Harold Williams, exhibitor at Geddes.
S.D.. reported that he is more than happy
over his new Cinemascope installation. He
F I
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1327 S. Wabaih-Chlcage,lll.-ni.3ia- 427-339S
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said he lias had greatly improved attendance
and patrons are pleased with
Merle
the
better presentation of movies
Burns also reports an upswing at his theatre
in Memio, S.D., after reopening following
extensive remodeling . . . Mr. and Mis.
Ike Langerock. who have the Capitol Theatre
at Parker. S. D., are right there in
time of need. They went to Sioux Falls to
help their daughter paint her house.
The Variety Club Golf League's annual
tournament is really warming up. At week's
end the battling at Dodge Park found
these swingers still in the mnning: Chief
Barker Mort Ives. Jack Klingel, Pat Halloran.
Mai Dunn, Willie Wilson, Ed Bryant
and Bill Osterburg ... Ed Metzger. who
has the drive-in at Tyndall, S.D., drove to
Minneapolis to see Minnesota play the
Yankees . . . United Artists held a tradescreening
at the Admiral Theatre for
"Billie," starring Patty Duke,
Jack Klingel. city manager for the Cooper
Foundation Theatres, announced that
Cooper is planning a series of foreign pictures
at the State Theatre. Starting September
24, the foundation is scheduling
five or six films to run approximately a
month. "We think we will have the type
of movie that will be interesting to the gen-
eral public, not just the foreign film addict,"
said Klingel.
Foreign film fans who have been complaining
"there's nothing to see in Omaha"
will have to change their tune. Dick Walter,
Omaha entertainment promoter, will
open his International Film Festival September
11 with Swedish director Ingmar
Bergman's "All These Women" at the
Center Theatre. Walter will have three
other pictures in the festival, which will
run into December. He has scheduled another
four-picture series starting after the
first of the year.
Ed Cohen, Columbia salesman, pleads:
"Please run a correction on our wedding
anniversary celebration." This column
erred in noting recently that the Cohens
observed their 47th anniversary. "It's only
42," said Ed. "We're getting old fast—but
not that fast, and that last comment is
from my wife" . and Mrs. Leonard
Leise of the Roxy Theatre at Randolph
went to Lake Okoboji on a fishing trip.
Charles Thoene, exhibitor at Lyons, and
his family visited their farm at Fordyce
. . . Exhibitors on the Row included lowans
Burton Hood, Avoca: Mr. and Mrs. Vem
Brown, Missouri Valley: Byron Hopkins,
Glenwood: Del Sales, Malvern and Tabor,
and Nebraskans Sid Metcalf, Nebraska
City, and Earl Nancel, Bellevue. Sales announced
that he was closing the theatres
at Malvern and Tabor.
Buy
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'Sound of Music' Scores
Record in K. C. Run
From Central Edition
KANSAS CITY — "Sound of Music"
closed out its sixth week August 24 at the
Midland Theatre with a tuneful $20,500, a
record sixth week and a record for the six
weeks run of the reserved-seat attraction.
The opening week set a record for hardticket
operation here and the picture has
built steadily. The fast pace has resulted
in $120,000 for the six weeks.
"Sound of Music" reopened the Midland
Theatre, which was bought last spring and
restored to its original elegance in an extensive
project by Durwood Theatres. Stanley
H. Durwood, circuit president, credits
the sock run to a combination of the picture's
own power, plus increased interest of
motion picture fans in the reopened theatre,
a midwest landmark. General Manager
M. Robert Goodfriend indicated expectations
are liigh for the picture to continue
its record-setting trend, as advance
group sales are good for several weeks
ahead. The pictm-e is playing at a $3 top
price with all seats reserved and 14 shows
per week in the 1,292-seat house.
French authorities clamped down on
the title "The Married Woman," a Royal
Films International release, and it was
eventually released in France as "A Mar
ried Woman,"
AAANUFACTURERS PRICES TO YOU
©•COLDLITE'Q
FIRST SUKFACE
2 VtAll COIVTlNt;
let
ARTOE CARBON CO
DICHKOIC «IFltCTO»
BOXOFTICE :: September 6, 1965

I scribe
;
four
I
'
annually.
I
to
\
Akron
; scribers
I
based
'
the
'
laneous
,
that
'
scribers,
I
1 franchise
]
council
'
Federal
'
cides
I CATV
!
should
I
New Marcus Theatre M I LW AU KE^E
Will Cost $500,
WEST ALLIS. WIS.—The Westown Theatre,
to be built here at the intersection of
Highway 100 and West Oklahoma avenue
by the Marcus Management Co.. will cost
an estimated $500,000. according to a construction
notice in the Western Builder.
Plans completed by Lefebrve, Wiggins.
Lublin, McGaughey and Associates, architects,
specify a circular, one-story theatre
building with seating for 1,200 patrons and
parking for 1,000 cars.
Ben Marcus is president of Marcus Management
Co., which has headquarters at
127 East Silver Spring Dr., Whitefish Bay.
Akron Council Overrides
Mayor's Veto on CATV
From Mideast Edition
AKRON—The city council has voted,
11-0, to award a CATV franchise to Akron
Telerama, Inc., in spite of an earlier veto
of the ordinance by Mayer Edward O.
Erickson. The firm was selected from
among four competing for the right to
install CATV in Akron. The franchise
will
give the city the largest CATV system
in the United States, and is expected ultimately
to reach 80 per cent of the 91.900
homes here.
A report prepared by Howard S. Prazier,
Inc., TV and radio consultants of Washington,
said 55,140 Akron homes might sub-
to CATV within the first six to
seven years. A CATV patron would have a
choice of up to 12 stations, compared to
stations—three in Cleveland and one
In Akron—now available. The firm hopes
begin home installation next spring.
Telerama would charge suba
monthly fee of $4.75, a charge
upon 55,140 subscribers, would give
company a gross income of $3,142,980
The report says the franchise
holder would receive additional miscelincome
between 6 to 8 per cent of
figure. With more than 50,000 sub-
the firm would pay the city
$300,000 in franchise fees under terms of
its bid.
Mayor Erickson vetoed the original
ordinance because he felt the
should withhold action until the
Communications Commission dewhat
authority it will exercise over
systems. He also said the coimcil
have given more consideration to
the technical aspects of CATV.
use Coed Receives 6-Month
Warner Bros. Scholarship
From Western Edition
HOLLYWOOD—Joyce GeUer, 22, has
won the Sam L, Warner Memorial Opportunity
Award at the University of Southern
California and has begun work at Warner
Bros, studio on a six months scholarship.
The award is given annually to an outstanding
graduate in USC's Cinema School
in memory of the former Warner executive
and one of the studio's founders.
Miss Geller will serve as a WTiter at
Warner Bros. She was production manager
and film editor on the USC-made
short subject "Ti-ope," presented at the
New York Film Festival at Lincoln Center
last year and at the London Rim Festival.
priday (17) marks the 16th annual golf
outing for the Variety Club here at
the Brynwood Country Club. Golf starts
at 11 a.m. with dinner at 7 p.m. The $12.50
fee includes golf, dinner and a host of door
prizes. Tickets may be obtained from either
Morey Anderson, Br. 3-6922, or Hugo Vogel,
Br. 1-6689, the Variety Club headquarters.
The word is this year's outing
will attract the largest attendance ever.
Plans for a 20-stoi-y hotel, restaui-ant
and theatre building at North 6th and
Wisconsin Avenue have been announced
by Milwaukee developer Michael Shapiro
and Ben D. Marcus, owner of the Pfister
Hotel, Big Boy Restaurants, and Marcus
Theatres, largest group of movie houses in
Wiscoiisin. Marcus said the new theatre
would seat 1,200, and would replace the
60-year-old Palace. Shapiro said a 30 year
lease for a 250-room motor hotel and a
20-year lease for the restaurant has been
signed with the Howard Johnson Co. Parking
for 275 cars is planned. The building
would cost $4 million.
Jimmy Dean, recording star and host of
the "Jimmy Dean Show" on ABC-TV, was
the honored guest at a luncheon at the
Miller Brewing Co. here Aug. 23. The
company sponsors his program. During
several interviews, he was asked a number
of times about prospects for a movie in
the near future. And all he would say was,
"Well, at the moment, let's just say we've
been approached, but there's nothing interesting."
FoUov^ang the luncheon, he was
taken on a tour of the brewery, and was
recognized by several toui'-parties, and put
in a stint of autographing for the fans.
About 30 Milwaukeeans have a special
interest in the fUm "Goldstein," which
opened at the Downer Theatre here. Fifteen
Milwaukee couples have invested in
the picture which was made in Chicago by
two young University of Chicago graduates.
It was produced by Zev Braun of
Glencoe, 111., president of Milwaukee's
Braun-Hobar Corp. According to their version,
the film cost about $100,000, and already
Is in the black.
Two ushers direct automobiles to parking
places, speakers are attached to car
windows, worshipers look over their steering
wheels to see the minister, and later
on green sacks are passed to take up the
morning offering. All this takes place
every Sunday morning at 10 a.m. at Ben
Marcus' 24 Outdoor Theatre. The Rev.
Nathan D. Thorp stands in a portable pulpit
at the top of the stairs outside the
drive-in's pink walled projection booth.
Like members of his congi-egation, the Rev.
Thorp di-esses casually. The infoiTnal outdoor
services are taUored to fit the informal
lives led by many people today. As
Rev. Thorp points out, a man could just
drop his lawn mower, and without bothering
to change, gather his family into the
car and drive to the service. Worshipers
August 22 drove in past the theatre marquee
advertising a "First Run Hit" with
Frankie Avalon in "Sergeant Deadhead"
and Jerry Lewis in "The Family Jewels."
Talk about exposure! Good public relatioiis
too.
Building in West Orange
From Eastern Edition
WEST ORANGE, N.J.—Constioiction
under way on the Cinema Theatre in
Essex Green Plaza. To be operated by General
Cinema Corp. of Boston, the 1,200-
seat Cinema is scheduled for a Thanksgiving
premiere.
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WEEKLY
BOXOFFICE September 6, 1965 NC-3
• •
is

:
College graduates are penetrating more and
more into industry. Now 58'^ of the graduates
of men's colleges land jobs directly on the
corporate payroll.
Business gets the lion's share of the college
product because business needs it and can provide
challenge and opportunity to the oncoming
classes. About 88'^ of executive posts in
business are held by college alumni, according
to a recent study of the 100 largest corporations.
Business alvi'ays will need the college-trained
mind for the brainpower that management requires
and the brainirork that research and
development demand. Competition by business
for the ablest graduates grows sharper
every year.
But the cost of leadership is going up. The upward
surge' in our birthrate, plus a rapid rise
in the percentage of high school students going
on to college, has caught colleges in a
financial squeeze. Some face serious shortages
in classrooms, laboratories, libraries and,
above all, in competent teachers.
Corporate support of higher education in ten
years has risen substantially to more than
$200 million for 1962. By 1970 this investment
in educated manpower will need to reach $500
million annually if business wishes to insure
the continued effective operation of the
sources of supply.
College is business' best friend, certainly. But
business recognizes that it must give as well
as get. Higher education needs financial help
and needs it now. Business should re-examine
its needs and plan its support accordingly.
If you would like factual data on what the college
crisis means to you, to business and to the nation, write
for the free booklet: "COLLEGE IS
AMERICA'S BEST
FRIEND", c/o Higher Education, Box 36, Times Square
Station, New York 36, N. Y.
H
rfSlSfe
SUPPORT THE COLLEGE OF YOUR CHOICE
Published as a service in cooperation with The Advertising Council
and the Council for Financial Aid to Education.
HtOHIR lOUeATIOM
KKEP IT BRIOHT
NC-4
BOXOFFICE
BOXOFFICE September 6, 1965

'Pussycal?' High 500
5th Cincinnati Week
CINCINNATI—The over-all attendance
at fu-st-run theatres chalked up a fine
record for a week preceding the close of
the summer season. "What's New Pussycat?"
at the Times; "The Knack." Esquire:
"The Sound of Music," "International 70,
and "Cat Ballou," Ambassador, were the
headliners in a finely balanced bill.
(Average Is 100)
Albee Operation Crossbow (MGM), 3rd wk 150
Ambossador Cot Bollou (Col) 250
Capitol Cosonovo '70 (Embassy), 2nd wk 85
Esquire The Knack (UA), 2nd wk 300
Grand Sex and the Single Girl (WB) 100
Guild The Cool World (Cinema V) 120
Hyde Pork The Yellow Rolls-Royce (MGM);
The Unsinkoble Molly Brown (MGM), reruns . . . .200
Internotional 70 The Sound of Music (20th-Fox),
22nd wk 290
Keith A Very Special Favor (Univ), 2nd wk 100
Times What's New Pussycot? (UA), 5th wk. ...500
Twin Drive-ln That Funny Feeling (Univ) 100
Volley Those Magnificent Men in Their Flying
Machines (20th-Fox), 9th wk 135
'Music' Continues to Gain
23rd Week in Cleveland
CLEVELAND — The happy puzzler is
"The Sound of Music." It began soai-ing
with the summer vacation period and has
gained strength ever since. The last boxoffice
report gives it a solid 310 at the
Ohio Theatre and, even after 23 weeks,
just try to get a seat on the weekends.
"My Fair Lady," in its 42nd week, jumped
25 points to 175.
Allen Those Magnificent Men in Their Flying
Machines (20th-Fox), 7th wk 130
Center, Moyfield, other theatres The Great Spy
Mystery (Operation Crossbow) MGM), 2nd wk. ..150
Colony My Foir Lady (WB), 42nd wk 175
Continental Your Past Is Showing (SR),
3rd wk 125
Detroit, Moyland What's New Pussycat? (UA),
9th wk 125
Heights, Westwood Casanova '70 (Embassy),
2nd wk 285
Hippodrome, other theatres She (MGM); Hercules,
Samson end Ulysses (MGM) 1 75
Ohio The Sound of Music (20th-Fox), 23rd wk. ..310
Poloce, Cinema The Monkey's Uncle (BV),
2nd wk 75
Richmond Lord Jim (Col), 5th wk 90
Severance, other theatres A Very Special Favor
(Univ) 140
State, other theatres The Night of the Iguana
(MGM); The Unsinkoble Molly Brown (MGM),
reruns 1 00
Vogue The Collector (Col), 5th wk 120
'The Sound of Music' 550
Heads Detroit First Runs
DETROIT— "The Sound of Music" was
well in the lead among Detroit first-run
gross percentages with 550 in its 22nd
week at the Madison Theatre. Second place
was taken over by "High Yellow," 275 at
the Pox, while "Lord Jim" and "Those
Magnificent Men" took third with 250
per cent.
Adams Those Mognificent Men in Their Flying
Machines (20th-Fox), 3rd wk 25C
Bloomtield, Studio The Collector (Col) 225
Comelot, Studio-North The Pawnbroker (AA),
6th wk 150
Fox— High Yellow (SR); Sapphire (SR) 275
Grand Circus, Mai Kai The Sandpiper (MGM),
4th wk 110
Madison The Sound of Music (20th-Fox),
22nd wk 550
Michigan, Woods, Mercurv Lord Jim (Col),
2nd wk 250
Polmer Pork Bombole (Royal)
Romono, Birmingham, Vogue, Wyandotte, Cinde-
100
rella, Redtord, Royal Oak, Gratiot, Bel Air,
Michigan Drive-ln HELP! (UA) 185
Terrace, Norwest, Rodio City, Palms, Punch and
Judy Operation Crossbow (MGM), 2nd wk 210
Trans-Lux Krim Casanova '70 (Embassy),
3rd wk 75
Oskar Werner stars opposite Simone
Signoret in Stanley Kramer's "Ship of
Fools," a Columbia release.
Detroit Downtown Exhibitors Invest
Heavily in Updating 5 First Runs
DETROIT — The elaborate downtown
theatres of central Detroit are investments
well worth maintaining and updating, exhibitors
here agree—as evidenced by substantial
amounts spent ou the houses. Five
downtown first runs have received extensive
remodeling progi'ams and face-lifting in the
last two to four years, at costs ranging
from $50,000 to $300,000.
All this has taken place in a period
when newer theatres have again been built
in the suburbs, especially in shopping center
areas, and the newer outlying houses,
as well as the better-maintained suburban
theatres of even pre-wai' vintage, have made
serious im-oads into the first-i-un booking
situations. Downtown no longer automatically
has anything like a monopoly of first
runs — but these big de luxe downtown
houses, dating back 38 to 50 years, are all
receiving attention and upkeep in the fight
for boxoffice dollai's.
SMALL OLDTIMERS DISAPPEARING
Significantly, the 15 to 20 other smaller
theatres that were located downtown years
ago have nearly all disappeared, switched
to a foiTn of burlesque, or 16mm presentations
in one instance, or established theii'
own clientele. Notably the Family, opened
in 1910 in a century-old building, was recently
extensively remodeled by owner Joseph
Ellul and appears to continue holding
its own as a subsequent run at the heart
of the city. This house never had the elaborate
grandem- of the later movie palaces, but
is a case history in how careful updating
combined with good showmanship can keep
an old downtown house alive and profitable.
Meantime, only one first-iam downtown
house has disappeared in this city in
the past 20 years—the Downtown, formerly
the Oriental. All others continue to survive
and di-aw a share of business as evidenced
by the weekly reports on business
from this city.
The Madison Theatre, built about 1915,
and again the headquarters house of United
Detroit Theatres, the dominant Detroit circuit
since about 1907, was extensively remodeled
and modernized some thi-ee years
ago, and dsigned for use as basicaUy a roadshow
house in the modern tradition. It still
retains much of its early elaborate decor
and atmosphere, with a contemporary
touch.
BALABAN OPERATED ADAMS
The Adams, just across Grand Circus
Park—around which virtually all first i-uns
here are clustered—was built about the
same time, and has been operated for
decades by the Balaban interests, until its
recent switch to operation by Adolph and
Ii-ving Goldberg. (The "twins" are partners
in ownership w^ith two other Detroit circuits—the
Sloan and Wisper & Wetsman
groups I. When they took over, about $250,-
000 was spent on a long-range remodeling
program, thoroughly updating this early
theatre.
The former Broadway-Capitol Theatre
was remodeled at about the same cost
about three years ago. and made into the
Grand Circus. It was then operated by
United Detroit, but promptly taken over last
yeai' by the expanding Nicholas George circuit
and continued as a first run, usually
paired with George's new Mai Kai Theatre
in the subui-bs. for bookings. This was probably
the fiist of the super de luxe palaces
and its pristine ornateness was brilliantly
restored, with vast crystal chandeliers, columns,
and other decorative detail in a highly
impressive style.
The Palms Theatre
i
fonnerly the State i
is a huge deluxer of the mid-twenties,
which was extensively remodeled and given
a new front and lobby design in the past
couple of years. This was a long-continued
program of modernization that makes this
house, too, a very pleasing combination of
the modern and the earlier rococo styles.
This remains a United Detroit house.
The United Ai-tists Theatre, built in the
same period, has for many years been a
Skouras operation, and chiefly devoted
to major roadshows. This is a smaller,
ornately rococo house with a wealth of
architectui-al detail. It was extensively remodeled
in a couple of stages, including
the construction of a huge new marquee
attraction board that is one of the sights
of the Detroit rialto. By consistent good
housekeeping, this theatre has maintained
its distinctive atmosphere, at once rather
aristocratic and intimate, with these new
touches of roadshow policy.
CONTINUOUS UPDATING
Two other rococo houses, the largest and
probably most expensive of aU, have been
generally maintained in a way that means
continuous updating rather than a sudden
major remodeling program. The Michigan,
flagship of the United Detroit cii'cuit, with
its great two-floor lobby and grand stau'-
case seiwing as a virtual gallery of fine
art, has always maintained its proud leadership.
The 5,000-seat Fox, second largest theatre
in America, has had its problems, and
remains today mider the independent
ownership of Herman Cohen and William
Brown. A long-range renovation program
is under way, but the theatre has i-egained
the tremendous impact of its
enormous lobby and double staircase, with
six-story columns, most ornate carvings,
its 32 gilded entrance doors, and other
impressive detail. Symptomatic of the ongoing
renovation program here is the pro-
I Continued on following pagei
FINER PROJECTION-SUPER ECONOMY

. but
•T
Detroit Downtown Exhibitors Invest Former Detroit Surf
Heavily in Updating 5 First Runs Becomes Art Theatre
I
Continued from preceding page)
yrani under way this week on the roof of
llie big house.
While Detroit lost oiUy one downtown
first i-un in recent decades, it has gained
two. both devoted to Cinerama roadshows
— the Music Hall i i
formerly the Wilson
over ten years ago, and the Summit i formerly
the Cass' just last winter. Both
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were former legitimate theatres, converted
to motion picture use, the latter at a cost
of $300,000. Tills remodeling introduced
a style that purposely went back a few
decades, reminiscent of the elaborateness
of the earlier movie theatres.
Thus Detroit actually has more major
downtown motion picture theatres than it
liad a dozen years ago. They have all been
either extensively remodeled or updated by
a continuing program which may account
for the almost paradoxical sui-vival of this
big group virtually intact.
It seems significant that this past winter
Detroit also lost its last downtown legitimate
theatre, the Shubert-Lafayette (once
i
the Orpheum the Nederlander family
which operated it took over the Fisher
Theatre, which ranked about tops in the
ornate rococo style of the twenties. It had
been the super de luxe second-run house
of the city, under United Detroit management,
and was remodeled and converted
to legitimate theatre operation at a cost
of an almost incredible $3,000,000. In recent
weeks the Nederlanders took the fm--
ther step of buying a top New York theatre,
the famed Palace on Times Square,
converting it from first-run movie to legitimate
operation. Their estimated cost of
remodeling the symbolic Palace is close
to $2,000,000 prior to a scheduled Christmas
week opening.
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DETROIT — The Variety Theatre, an
au.spicious name in show business, made
its debut here to the trade and friends
Wednesday evening 1
1 > as an art house,
thoroughly remodeled, including improvements
in lighting and sound facilities.
The theatre is the former Surf, long
ago known as the Carlton, which has been
operated by Albert and Phyllis Dezel, art
circuit operators, for about a decade and
houses the headquarters of the circuit as
well.
The Variety has two lounges, separate
from the auditorium, where free coffee is
served and current magazines are available.
These will provide semi-secluded
spaces. Dezel says, where "patrons can relax
during the intermissions, discuss the
current attractions, listen to music and
catch up on television programs."
A special preview bill— introducing the
continuing oneshow-a-night policy—included
Ingmar Bergman's first film in color,
"All These Women," and a special advance
sneak preview of "Goldstein," produced
in Chicago, which received a Cannes
awai'd.
The house switched to its regular dual-bill
policy on Thursday i2) with first runs of
the controversial "A Stranger Knocks" and
the British comedy "Doctor in Distress."
The name was selected. Dezel said, to suggest
the policy of "variety of film programing
from the capitals of the world and
Hollywood." The selections are to be the
best of foreign and domestic films, especially
award-winning classics that audiences
will be interested in viewing again, and
certain first-run films when available.
,
,
Co-Operative to Book
For Nicholas George
DETROIT—The buying and booking of
films for the Nicholas George circuit's eight
theatres will be taken over by Co-Operative
Theatres of Michigan Monday il3). announces
Co-Op counsel David Newman.
Involved in the transaction are two firstrun
houses, the downtown Grand Circus
and the Mai Kai in Livonia; two suburban
theatres, the Allen Park at Allen Pai'k,
which houses the circuit's headquarters,
and the Camelot in Dearborn, and fouidrive-ins,
all with the capacity of about
1,000 cars. They are the Michigan and Fort
George in Wyandotte, Galaxy in Madison
Heights and Jolly Rogers in Taylor.
Film buying will be under the dual
charge of 'Thomas W. Byerle of the George
organization and Fred J. Stui'gess of Co-
Operative.
'Thief Breaks Record
At Palms in Detroit
DETROIT—Metro-Goldwyn-Mayer's suspense
drama. "Once a Thief." has racked up
a record gross in its first five-day run at
the Palms Theatre here, becoming the
highest grossing MGM attraction to play (
the Pahns in the last five years.
The five-day total places the Ann-Margret-Alain
Delon starrer above the comparative
records of "The Unsinkable Molly
Brown," "Butterfield 8," "The Pi'ize" and
"The V.LP.'s."
ME-2 BOXOFFICE :: September 6, 1965

'
Although
. offer
I the
I
area
i
redecorated
; two
I
'
'
material
I
'
film
I
ly
i
!
The
I
'.
!
September
!
Corriveau,
J
the
I
I
,
playing
I
I
I
I at
I Hunt.
I
Chi-istmastime,
:
ever
I
I
I World
j
i
"IB
. . "My
. . Mrs.
. . Howard
. . Brian,
. . Peggy
Frankel Leads Elyria
Into New Film Era
ELYRIA, OHIO—Big and bright is the
interior of the remodeled Lincoln Theatre,
which has been reopened by Herman
Fi'ankel under the new name of Lake Theatre.
More than $35,000 went into the updating
of the 650-seat house whicli resumed
screen shows late in August.
he was aware that the exhibition
trend is toward building new shopping
center theatres, Frankel decided to rejuvenate
the Lincoln several months ago.
"What we wanted," he told the Chronicle-
Telegram, "was a theatre where we could
first runs to all the family. We had
Capitol—but it wasn't enough for an
this size. Some good movies were
getting away or getting in here late."
The Lake boasts a new air conditioning
plant, a tremendous help for Oliio summer
operation; an inch-thick new cai'pet and
interior with two shades of
aqua, plus gold trim.
Also new is the equipment and decor of
fully remodeled lounges with restrooms.
For the ladies, there is a "beauty bai'"
mirror, carpet on the floor and paneled
walls. The projection booth is rebuilt to accommodate
new projectors with Cinema-
Scope lenses. The 18x30-foot screen is of
treated to hold reflective glare to
a minimum while providing a maximum of
image reproduction. The sound system from
track to behind the screen is complete-
new. The Lake's new refreshment bar is
! stocked with candies, popcorn and soft
drinks.
COLUMBUS
j
In-Town Auto Theatre in subui-ban
Whitehall has been sold to Zayre's
Department Stores. The theatre, operated
by Monarch Theatres of Chicago, will close
15. Zayi-e's plans to erect a
large department store on the site. James
manager of the In-Town for
past foui' years, will move to Joliet,
m., to manage a Monarch diive-in.
"The Great Race" is a tentative mid-
October booking for the Northland Cinema,
where "The Sound of Music" has been
since early spring . Fair
Lady" may soon become the all-time longrun
champion at Hunt's Cinestage, exceeding
the 40-week record held by "Ben-Hur"
the theatre operated by Mrs. Pearl
"My Fair Lady," if it runs until
will become the first film
to play a solid year in Columbus.
"Zorba the Greek," which shifted to the
and Bexley immediately following
a two-week run at RKO Palace, has been
doing big business in both art houses.
Bui'gess Meredith will play a starring
role in Warner's "A Big Hand for the
Little Lady."
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
102« Fax BuiliHng
Oatrolt, Mich.
2108 Payne Av*.
Cleveland, Oklo.
CLEVELAND
The Steve Fosters of Youngstown are delighted
with the remodeling job on
their Uptown Theatre . Shultz.
Tiffin Drive-In, already is planning to add
more animals to the airer's zoo next season.
The main new attraction will be a
zebra . Hazel Solether, owner of
Palls Theatre at Chagrin Palls, is regaining
her health and coming back to normal.
As a matter of fact, she's running the theatre
again.
Mrs. Freda Blossom, formerly of Toledo
but now of Ottawa, Ohio, again is operating
her Little Flower Drive-In at Ottawa.
She has been helping Al Boudoui'is with
his theatre equipment business in Toledo
... Ed Kerner, with United Ai-tists five
years in Tokyo, has been transferred to
London. He visited his brother Gerry of
Washington boulevard over the weekend.
Toledo CATV Law Bans
Broadcast Origination
TOLEDO—The ordinance enacted by the
city council for regulating cable antenna
television was submitted by Louis Young,
Toledo law director, as a possible model
for similar ordinances in other cities,
though he told members of the Ohio Municipal
League convention in Columbus last
week that Toledo does not pretend to have
all the answers to this "complex problem."
Young said that Toledo's CATV grant
prohibits the origination of broadcasts without
the specific consent of city council, requires
the transmission of signals without
alteration and limits the advertising operation
to public service announcements.
Young noted that 1,500 CATV stations
are operating in 48 of the 50 states and
ne wapplications are bein gmade throughout
the nation, many of them in large
cities.
CPA Holland O. Dermer
Joins Armstrong Circuit
TOLEHDO—Jack Aiinstrong, president of
Armstrong Circuit, Bowling Green, recently
amiounced the appointment of Rolland O.
Dermer as controller of the fiiTn which
operates several indoor and outdoor theatres
in northwestern Ohio, including several
in Toledo.
Dernier, a certified public accountant,
formerly was controller of St. Mary's
Blankets, Inc., St. Mary's.
Henderson-Wulff Wedding
CLEVELAND—Harold Henderson, Paramount
exchange head here for the past
half dozen years, and Dorothy Wulff, advertising
manager for Ohio Bell Telephone
Company, also in this city, were married
August 25 in the Rocky River Methodist
Chiu'ch. Henderson was Paramount exchange
manager in Pliiladelphia. Pittsburgh
and Washington before being appointed
to the Cleveland branch.
Mr. and Mrs. Arnold Weiss of Chamiing
road and Mr. and Mrs. Bernard Yarus.
Pikeville, Ky., flew in the Yarus' fourpassenger
plane to Montreal and Quebec
for the weekend. Bernard Yarus is Mrs.
Weiss' brother . .son of Universal
exchange manager Buddy Golden, is ready
to celebrate his second birthday . . . Bob
Dempsey, 16, son of film distributor Jim
Dempsey of Toledo, won the national gokart
title in Brodhead, Wis., the youngest
driver ever to win the men's nationals.
Earlier this summer, he won state and territorial
titles.
.
Herbert Brown, Loew's district manager,
is pleased to tell any and all that the 23rd
week for "The Sound of Music" at the
Cleveland Ohio Theatre was the best the
theatre has ever had Hamer,
secretary at Imperial Pictures, and Judy
Hardy, Paramount, are
i
cousins their
Dr. and Mrs.
mothers are sisters) . . .
Robert Crow's new daughter Melissa was
born August 3 at Mount Sinai Hospital
in Milwaukee. Sanford and Selma Leavitt
of the Washington Theatre Circuit are
the grandparents.
Ohio's Lorain County
To Have New Theatre
LORAIN, OHIO—Announcement that a
1,000-seat motion pictm-e theatre will be
built soon in Lorain County came in connection
with ground-breaking ceremonies
for the Midway Mall Shopping Center on
SR-57, at the northern boundary of Elyria.
just south of Lorain.
The theatre was one of the major tenants
listed for the project which is expected by
Richard E. Jacobs of Visconsi-Mead Jacobs
Co., developers of the Midway Mall, to employ
1,800-2,000 area persons in more than
40 businesses.
Free parking for 5,000 cars will be available
in the 65-acre project, a boon to the
eventual operators of the theatre. No indication
of the futm'e lessee of the theatre
was given in the mall developer's announcement.
F I
L M A C K
GUARANTEES YOU THE BEST IN
SPECIAL TRAILERS
AND BECAUSE TIME IS PRECIOUS
THE FASTEST
1327 S. Wabasl

. . Ruth
. . The
WW
CINCINNATI
peKKY Rcbhaii, secretary to Al Kolkmeyer, UA office manager, and Ann Keck, secretary
to A. H. Duren, Warner district man-
Universal branch manager, and Jack
Qui«ley. 20th-Fox sales representative, ager . Handyside, National Theatre
Supply, is using her vacation period
were married Saturday i4) at St. John's
Church, Covington, Ky. Upon theii- retain to cheer up her father Walter Wagner,
from a Florida honeymoon, the young recuperating from surgery at Christ Hospital
. . . Also away are office staffers
people will reside in their new home in
Lookout Heights, Ky. . . . Lynn McEneny, Faye Brown, 20th-Fox, and Pat Herbert,
secretary to Ralph Salyer, Warner branch WB, the latter going to Chicago . . . The
Lee ARTOE CARBON Co "^ Universal's "Pinocchio in Outer Space"
manager, was a model at the 22nd annivei-sary
family of Carl Ferrazza, Universal field
state show of the National Hair-
representative, has retuined from a long
dressers and Cosmetologists Ass'n, Hotel vacation in Georgia, and Bud Grotte,
Netherlands.
Chakeres concession manager, returned
from a Michigan trip . . . Business trips reported
from Warners include Al Duren,
Grant Frazee, assistant general manager
of Chakeres circuit, Springfield, has returned
district manager, to the Indiana territory;
Ralph Salyer, branch manager, to Lexington,
after a short illness . . . Staff
changes in the Chakeres cii'cuit include
Ky., and William Burns, booker, to
the appointment of Terrance Frazier as Cleveland.
house manager at Fairborn, and Linda
Mills, office staff, replaces her sister Frank Yassenoff and his son Skip, Columbus,
were welcomed on FMlmi'ow as
Cindy, a fresliman at Mount St. Joseph
College, Cincinnati.
were Walter Wyrick, Cailisle, Ky.; J. C.
Weddle, Indianapolis, and Guy Greathouse,
Early September vacationists are Lou
Aurora, Indiana exhibitors.
Korte, 20th-Fox salesman, to Florida:
Morrie Hail, Universal booker: Gus Boudot, Chakeres Theatres is spending $35,000
on a complete modernization of its theatre
in Logan, which is now closed. This
work is being dii-ected by Nick Condello,
BUY FROM THE MANDFACTURER building supervisor and real estate developer,
and includes new cai-pets, seats
:
LS8 ARTOE WATER COOLED CONTACTS
and a marquee. Following the completion
'
'^350^ of this job, the Capitol Theatre, Frankfort,
Ky., will undergo the same kind of
I,
SironB- Ashcraft CONTACTS 40^ wSSUki I
remodeling.
will be a wonderful treat for all youngsters
during the Christmas holiday season, if thi
opinions and excitement of approximately
1.200 young people who attended a Satuiday
morning preview at the Keith, can be
used as a yard-stick . . . Universal's "Shenandoah"
is cm-rently playing the area,
racking up good attendance marks and
breaking some house records.
Imaginative promotions are creating interest
throughout the area for MGM .-
"Operation Crossbow" and "Joy in th(
Morning" . Albee Theatre will present
the La Scala Opera Company's "Ln
Boheme" for foui- performances Octobei
21, 22 under the Warner banner. Thi
film will play the area for about si.N
weeks in approximately 30 situations.
Ford Releases Film
DETROIT—A teenager and his first
car
form the theme of a 15-minute film produced
and just released by the Ford Motoi
Co. "So You Want to Buy a Good Usee
Car" gives tips on how the expeits evaluate
used cars. It is being distributed thi-ougl'
the three Ford film libraries at Dearborn'
New York and Oakland.
New Marquee in Dayton
DAYTON — A sleek new marquee witl
simple lines now advertises motion pictures
and their stars at the Victory Theatre,
138 North Main St. The foi-mer marquee
was replaced because it was rustj
and old. The job took five days to com
plete.
Translation for Paleface:
"Don't waste time with old-fashioned
way sending message. BEST way to
SELL used equipment, find HELP, SELL
II
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ME-4 BOXOFFICE September 6, 196.'

NEW HAMPSHIRE Cool Weather Break
IWTovie theatres are biddin? for additional
patronage from increased toiuist business
in this state this summer. The manager
of Franconia Notch State Park reported
business at the Echo Lake and Cannon
Mountain aerial tramway was ahead
of 1964 and other resort operators in the
area noted a gain in visitors.
New Hampshire exhibitors have also been
encoui-aged by a report from William Roy.
research analyst for the Depai'tment of
Employment Secui-ity, that no less than
$171,480,000 was stuffed into the state's
pay envelopes during the first three months
of 1965. This was $6,621,000. or 4 per cent,
more than during the coiTesponding period
in 1964.
Rev. William L. Shafer, pastor of the
Methodist Church in Chichester, conducted
a nondenominational church service
at the Concord Drive-In on the morning
of September 5. He said the pm-pose
of the drive-in service was to determine
the feasibility of planning similar services
for the summer of 1966.
'Drive-In at Home' Ideas
Plugged in Pay TV Ads
HARTFORD—RKO General, owner of
WHCT-TV, America's only on-the-air subscription
T'V experiment, has been nmning
full-page ads in metropolitan Hartford
dailies geared to the theme, "Take a New
Look at Channel 18!"
"Why wait?" asks ad copy. "Get Subscription
TV now and enjoy a 'drive-in'
right in youi- own TV room. And the whole
family goes for the price of one. Enjoy
fresh, exciting, uninterrupted 'new-runs'."
WHCT-TV has hired William Schaller
Co., West Hartford, as its first advertising
agency: an initial budget of $50,000 has
been approved.
Woolf Troupe
"Virginia
Filming at Smith College
NORTHAMPTON, MASS. — The 90-
member Warner Bros. "Who's Afraid of
Virginia Woolf?" location troupe, headed
by producer-writer Ernest Lehman, director
Mike Nichols and co-stars Elizabeth
Taylor and Richard Burton, began a threeweek
filming schedule on the Smith College
campus.
Warners' national ad-publicity director
Joe Hyams greeted the aiTiving film company.
School Gifts for Kiddies
PUTNAM, CONN. — The Quinebaug
Dilve-In, screening Buena Vista's "The
Monkey's Uncle," distributed free pencil
boxes and balloons to youngsters on Monday
and Tuesday nights of the engagement.
Jewelry Gifts on Saturday
SPRINGFIELD — The Bing has a new
Saturday night jewelry giveaway for lady
Patrons.
Drops Wednesday Shows
BANTAM, CONN.—The Bantam Theatre
has dropped Wednesday perfoitnances.
Spurs Boston
Resurgence; 'Darling' Debut 200
BOSTON — Motion picture business
soared way up after the long-awaited rain
came Thursday. August 26. and was followed
by a cool weekend, bringing boxoffices
back to near bonanza proportions
1 1 ) ,
after the summer drought. Up went holdovers
and roadshows, some of which beat
their initial week averages, and new films
were far above average.
Making news. Joseph E. Levine sailed
his yacht into his hometown Boston harbor
for a gala press party exploiting the
opening of his Embassy release, "Darling,"
at Ben Sack's Savoy. The first week, ending
Wednesday grossed at a twiceaverage
clip.
"HELP!" hit a high note with 200 for
the Beatles at the Orpheum and "The
Third Day" started its Paramount inin with
a substantial 135, well above average. "The
Collector" recorded 170 in a second week
at the Capri, while another second week
offering, "How to Stuff a Wild Bikini,"
grossed 145 at the Center.
(Average Is 100)
Astor Lord Jim (Col), 4th wk 145
Beacon Hill— What's New Pussycat? (UA), 9th wk. 155
Boston The Greatest Storv Ever Told (UA),
25th wk 140
Capri The Collector (Col), 2nd wk 170
Center How to Stuff a Wild Bikini (AlP);
War Gods of the Deep (AlP), 2nd wk 145
Exeter Rotten to the Core (Cinema V), 3rd wk. 130
Gary—The Sound of Music (20th-Fox), 23rd wk. 175
Moyflower A Very Special Favor (Univ);
Chorade (Univ), reissue, 2nd wk . 1 35
Music Hall Those Magnificent Men in Their
Flying Machines (20th-Fox), 10th wk 140
Orpheum— HELP! (UA) 200
Paramount The Third Day (WB), Trouble With
Eve (SR) 1 35
Paris Cinema The Knack (UA-Lopert), 5th wk. 140
Park Square, Kenmore Square Cosonova '70
(Embassy), 3rd wk 1 55
Savoy Darling (Embassy) 200
Soxon My Foir Lody (WB), 44th wk 150
Symphony Cinema Wild, Wild World (SR) 130
West End Cinema Backfire (Royal) 140
'Collector' Triples Average
In Connecticut Premiere
HARTFORD — "The Collector," in its
Bumside Theatre state premiere, rang up
ALL-TIME HIGH — Newington,
Conn., police chief Andrew J. Mc-
Cusker beams over checks totaling
$1,776, the result of drive-in theatre
"Jimmy Fund" collections for Children's
Cancer Research Foundation.
At left: Richard Buzzell. E. M. Loew's
Cy Men-
Hartford Drive-In. At right:
schell. Outdoor Theatre Corp.'s Pike
Drive-In.
a hefty 300. "Casanova '70" continued to
demonstrate staying power; it hit 225 in
its fourth Rivoli week. "How to Stuff a
Wild Bikini" grossed a mild 135 in a fourtheatre
bow.
Allyn The Great Spy Mission (Operation Crossbow)
(MGMl, 2nd wk 115
Art Cinema Let's Talk About Women (Embassy);
Only One New York (Embassy), reruns 90
Burnside— The Collector (Col) 300
Cinerama The Halleluiah Troil (UA), 9th wk. ... 85
Cine Webb My Foir Lady (WB), 21st wk 65
Elm The Sound of Music (20th-Fox), lOth wk 70
E. M. Loew's, East Windsor, Formington, Hartford
drive-ins How to Stuff a Wild Bikini (AlP);
various co-features 1 35
Rivoli Casonova '70 (Embassy), 4th wk 225
Strand—Cot Ballou (Col), 2nd wk 250
'Cat Ballou' Rousing 450
At New Haven Quartet
NEW HAVEN—The southern
Connecticut
bow of the highly touted "Cat Ballou"
in two hardtops and two drive-ins grossed
450. "HELP!" continued strong, with an
encom-aging 200 in its second week. "A
Very Special Favor" came in with 135, also
in a multiple premiere.
Lincoln Casanova '70 (Embassy), 5th wk 115
Loew's College, Milford Capitol, Post HELP!
(UA); various co-features, 2nd wk 200
Milford Cinema, SW Roger Sherman, Bowl, Milford
Drive-In Cat Bollou (Col); various cofeatures
450
Paramount Morituri (20th-Fox) 120
SW Cinemort The Sound of Music (20th-Fox),
I 0th wk 135
Wesfville, Whitney, New Haven Drive-In A Very
Special Favor (Univ); various co-features 135
Whalley My Fair Lady (WB), 21st wk 100
MAINE
. . .
T^aine has been having
"
"dog days in more
ways than one, according to Donald
Roy, president of the Maine Independent
Meat Packers Ass'n. He reported that hot
dog ccnsumption at drive-in theatre snack
bars, other amusement spots and in general
had been 8 to 10 per cent above any similar
period in any previous year. He estimated
that 7,000,000 pounds of frankfurters
were sold in Maine this summer, "or, to
put it another way, 70,000,000 dogs
and if linked end to end, enough to stretch
5,000 miles."
Drive-in theatres are benefiting from a
boom in Maine's tourist travel this summer,
it has been indicated. The 90-room
hotel at Old Orchard Beach, the state's
largest seacoast resort, reported it had
been filled to capacity many days, with as
much as 85 per cent of the trade from
Canada.
Movies played a big part in the second
annual Lewiston Summer Festival. August
16-22. sponsored by the Levi-iston Junior
Chamber of Commerce, with Lan-y Anctil
as general chairman. The August 18 program
called for a cartoon variety program
at the Empire theatre with free perfomiances
for the youngsters at 10 a.m., noon
and 2 p.m. Tickets for attendance were
available from several Lewiston merchants
and the Lewiston recreational department.
"Moritm-i." 20th-Fox's World War II sea
diama, stars Marlon Brando. Yul Bi-ynner
and Janet Margolin.
BOXOFFICE September 6. 1965 NE-1

I
either
closings
Dick
lA
More Quality Films
Greatest Need
Of Most Rhode Island Exhibitors
By ALLEN M. WIDEM
PROVIDENCE — Tliis smallest state in
the union has as many exhibition problems,
proportionately, as exist in the more populous
environs.
For one thing. Rhode Island theatremen
are unammous in urging greater quantities
of quality product to be made available on
a sustaining basis. Tl-iey told Boxoffice. in
an informal suiTey of problems and potential,
that, given sufficient product of the
caliber of Buena Vista's "Mary Poppins,"
20th-Fox's 'The Sound of Music." UA's
"What's New Pussycat?" MGM's "Tlie
Sandpiper" and Columbia's "Lord Jim."
exhibition grosses could easily soar beyond
long-ago boxoffice highs.
Product, not parking, is the main headache
in Providence and the larger communities
across Rhode Island. Exhibitors
reason that patrons wUl drive many miles
to see a pictui-e they've been alerted to and.
what's more, won't quibble at all over the
insufficient space for vehicles.
"A patron won't squawk about having to
pay 35 cents or 50 cents for parking space
as long as he knows he's going to see some
top-flight entertainment," one exhibitor
told Boxoffice.
At a time when no additional theatre
hardtop or drive-in >
are
reported across the state, the film Industry
seems intent on expansion the likes of
which is unparalleled in the history of exhibition.
Rhode Island, to date, hasn't
leaped on the country's shopping center
theatre construction bandwagon but there
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RCA SERVICE
253 Summer Street
COMPANY
Boston, Moss. 02210 Algonquin 4-2654
are more than a few showmen willing to
venture into the costly-and-complex
atmosphere.
The thinking here is that Rhode Islanders
are moving into suburban sectors and
the theatres should rightly follow the trend.
Exhibition sources told Boxoffice that at
the fortuitous moment, shopping center
theatres WILL become a vital facet of
show- business in this state. No one, in
effect, is talking, but there seems to be a
trend shaping up.
IMPACT BY MULTIPLE RUNS
Multiple runs have made their impact
on first runs; pictures are opening in
downtown Providence and in outlying communities,
the showplaces participating in
co-op ads.
Price-wise. Providence first runs are on
a pai- with similar-sized cities: UA's "The
Hallelujah Trail" is playing at $2.25 top at
the Lockwood & Gordon Cinerama and Columbia's
"The Collector" bowed first run
at the Bay State Drlve-In at $1.50 top.
Drive-ins have booked triple-feature programs
on occasion but their particular
activity, embraced happily by outdoor operators
in other states, hasn't caught up
with exhibition fancy as yet.
Exploitation? It's relatively conservative.
Drive-ins have distributed star photos las
witness Ponta Drive-in's free photos of the
Beatles in conjunction with UA's newly released
"HELP!") and hosted youthful rock
and roll aggregations as well as the
sporadic scheduling of star tours from the
American International forces.
TWIN SHOWS SLX FILMS
The Lonsdale Twin Drive-In on Route
122, Lincoln, ran triple-feature programs
on both screens, one showing MGM's "She."
"Your Cheatin' Heart" and Paramount's
"Fun In Acapulco," the other screening
Bu"na Vista's "The Monkey's Uncle," 20th-
Fox's "A High Wind in Jamaica," and AIP's
"Summer Holiday" and, for good measure,
booking Friday and Saturday "live" entertainment
I
& Smith and the Stingers
on the south screen. Hobo the Clown on
the north screen )
As for employe training. Rhode Island
exhibition would frankly like to see more
youthful Interest in theatre careers. Recruitment,
if any, amounts to contact
through existing employes and urging those
young patrons who express Interest in the
industry to work initially on a part-time
basis to see if they have predilection for
the trade.
But exhibitors are cognizant of the higher
beginning wages offered by more "glamorous"
I i.e.. Monday through Friday, daytime)
settings and are hard put to dispel
the thinking, by youngsters, that theatre
work, per .se, means late hours, weekend
labor and little future. The more conscientious
theatremen assert that, given
the chance to properly discuss the future
of motion picture exhibition, they can persuade
young men to come into the business
and, what's more. stay.
The drastic curtailment of art film supply
has been felt on the Rhode Island level;
showmen feel that relative inactivity of
such once flourishing combines as Janus
Films should have been relieved by newcomers
in the field.
"We'll take whatever quality art import is
available." promised one veteran art theatre
owner, "but the question remains traditionally
one of finding something worth
booking. We haven't had a new Ingmar
Bergman picture in several years now and
just what are we expected to say to the
persistent patron who asks about such attractions?"
A dual Embassy program, several months
old. finally wended its way here, premler-
Ing at the Columbus Theatre. The double
bill, consisting of "Contempt!" and "The
Empty Canvas," went into a second week.
Amusement park and beach entertainment
backers aren't napping, by any
stretch of the imagination. Advertising and
promotion expenditures are heavy and
business is reported strong. Good summer
weather, understandably, has emptied
downtown theatre patronage over weekends
and while some of the shore-bound public
has patronized periphery drive-ins, the bulk
of warm weather money has gone to outdoor
parks, et al.
Eugene Pleshette Ncnned
By MSG-ABC Productions
From Eastern Edition
NEW YORK—Eugene Pleshette, long associated
with Paramount Theatres and its
successor, American Broadcasting Companies,
Inc., has been appointed executive
vice-president of MSG-ABC Productions,
Inc., which recently was organized by
Madison Square Garden Corp.
Pleshette, who is a vice-president of
ABC, will work wrlth Morris Chalfen, president
of the new company, in realizing the
full potential of "Holiday on Ice," which
the company recently acquired. He also
will pursue the acquisition and development
of other events suitable for presentation
in arenas and telecasting. "Holiday
on Ice" will have its premiere at the Garden
on Wednesday ( 1 >
Pleshette has been with the Paramount
theatre organization since 1934 and has
been active In theatre management, music
publishing, recording and head of the
merchandising department for ABC. He
also has been an associate producer of
off-Broadway shows. He is the father of
the actress, Suzanne Pleshette. .
"Hot Million, or a True Tale of Crime
and Rascality" will be brought to the
screen by Joseph E. Levlne.
)
\ ^^BOONTON. N. J.
in New York—Sun Carbon Co., 630 — 9th Ave., New Yofk Cily —
Notional Theatre Supply, 500 Peari St., Buffalo, N. Y.
Circle 6-499S
Phone TL 4-1736
Albany Theatre Service, Albany, New Yoric. Ho 5-S055
in Mossochusetts—Mossochusetts Theatre Equipment Co.,
Boston, Liberty 2-9814
NE-2 BOXOFFICE :: September 6, 1965

'
I
Perakos
j
rates
[
Eddie
,
championships
'
i
in
I
[ ner,
I England
! Department
I
Strand.
,
the
'
I
was
I
I
August
!
mal
;
The
I profit
! tides
i
'
',
tions
i
part
'
trade.
I
!
bury,
I
Sterling
! Richmond
I
I
; tions
I
reached
I
. . Chet
. . Brown
HARTFORD
TUTrs. Marilyn Landers Vicas. daughter of
George E. Landers, E. M. Loew's Theatres,
and Mrs. Landers, has returned to
her Washington. D.C., home, following
Summer Music Tent appearances in such
vehicles as "The Sound of Music." Her
husband is a Washington radiologist . . .
Peter G. Perakos jr.. office manager.
Theatre Circuit, has announced
his intention to run for treasurer of New
Britain on the Republican ticket.
Both Hartford metropolitan dailies —
the morning Coui-ant and the afternoon
Times—have boosted amusement page ad
from $3.92 to $4.20 an inch.
Watrous, 27. son of Allyn cashier
Mrs. Lucille Watrous, came home from
the North American amateur roller skating
with the senior men's
single title. He topped this same category
1955 and 1956 and was a leading contender
five times.
Morris Keppner, Burnside Theatre partand
his family retm-ned from a vacation
. Stoddard, president of New
Theatres, confen-ed with Ray
McNamara, Hartford resident manager.
'
George E. Landers of E. M. Loew's Theatres
ranked among top prize winners in
the annual tennis toui'nament sponsored
by the Hartford Chamber of Commerce's
retail trade board . Thomson's
Store sponsored a 9 a.m. children's
cartoon show at the Stanley Warner
Free tickets were distributed at
store and each patron received free
1 popcorn.
VERMONT
The last
motion picture in the University
of Vermont Foreign Film Festival In
Burlington was "The Seventh Seal," which
shown in Votey Auditorium on the
night of August 10. The program also included
an Austrian fitai short, "Afternoon
of a Faun." The final attraction in the
UVM Children's Film Festival was offered
10, 11, when the Walt Disney animovie,
"The African Lion," was shown.
This progi'am also included cartoon shorts
of Disney's Donald Duck. Pluto and Goofy.
Vermont Attractions Ass'n, a noncorporation
in Stowe, has filed arof
association with the Secretary of
State in Montpelier. The organization wUl
promote the tourist and recreation attracin
Vermont and also take an active
in legislation affecting the tourist
Incorporators are Burr D. Vail of
Stowe, Harold R. Whalley of St. Johns-
Ralph H. Smith of Graniteville,
E. Emerson of Shelbiune and
A. Boxford of Burlington.
1 It was good news to Vennont's movie
theatres when the Department of Employment
Security reported employer contributo
the state's unemployment fund
a new high of $4.5 million this
year, averaging 1.9 per cent of taxable payrolls
totaling $254,000,000
bright situation was the influx of tom-ists
into Vermont. The Forests and Parks Commission
reported that the use of state parks
had been "well ahead" of last summer.
when some 100.000 persons used the campin?
facilities. At the same time, the Lake
Champlain Transportation Co. in Burline;-
ton, which ferries cars between Vermont
and New York, reported business up 10
per cent this summer.
New Stanley Warner Lease
Receives Protest Action
From Eastern Edition
NEW YORK—Frank J. "Bud" Thomas,
independent film booker, has protested to
the Department of Justice regarding the
petition by Stanley Warner to lease a theatre
which may be built in the South Hills
Shopping Center. Bethel Park. Pa. He was
joined by others here in asking the Federal
Court in New York to deny pel-mission
to the SW circuit to take on such
operation as another theatre unit would
bring additional problems and would be
contrary to former court rulings and decisions
regarding this circuit.
Emest and George Stern of Associated
Theatres had their New York attorneys
protest the SW proposal, and Morris
Finkel, circuit exhibitor, also entered a
petition of protest. Attorney Floyd Warren
of Greensburg, an official of Warren Enterprises,
attended the New York hearing
and protested the plan of SW.
Katzman's Next for MGM
Spotlights Herman's Hermits
From Western Edition
HOLLYWOOD — September 15 is the
tentative starting date for MGM's "There's
No Place Like Space," which will be producer
Sam Katzman's third feature to go
before the studio cameras so far in 1965.
The picture will spotlight Herman's Hermits,
MGM recording stars from England,
who made their motion picture debuts in
MGM's "When the Boys Meet the Girls,"
which Katzman completed last week.
I
lm artoe silicon tube
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NEW HAVEN
T)ave Titelman, MGM branch manager.
has named Howard W. Maschmeier.
WNHC-TV: Paul W. Morency. WTIC-TV,
and Allen M. Widem, Hartford Times, to
communications advisory committee for
the state Will Rogers Hospital campaign.
Ralph Mauro. National Theatre Supply
branch manager, has resumed his duties,
following an extended illness. He dropped 100
pounds in weight Paul Tolls, Tolls
Theatres, has
. . .
installed 700 new seats at
the Newington, Newington, reducing capacity
by 100 seats and redecorating the
interior.
Ed Gallner, eastern exploitation representative
for MGM, met with key Connecticut
exhibitors on "Operation Crossbow"
. . . Actress Jayne Mansfield and other interests
have acquired the 800-car capacity
Ambassador Restaui-ant in the Hamden
Shopping Plaza.
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BOXOFFICE September 6, 1965
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NE-4 BOXOFFICE September 6, 1965

. . .Very
World Fair Theatre
To Cost $2,500,000
MONTREAL—The Canadian Corp. for
the 1967 Montreal World's Pair, April 28
through Oct. 27, 1967, has unveiled its 2,-
000-seat theatre which will be used mainly
for film festivals, popular entertainment
and special events dui-ing the fair.
The $2,500,000 theatre wiU be near to
the exhibition's main entrance on Mackay
pier facing a proposed art gallery. John
Pratt, producer of entertainment for "Expo
'67," explained the planned theatre will
be used mainly for film shows, light cultui-al
displays and popular shows.
The theatre will be fully equipped to
handle almost any kind of production, including
a stage that will measm-e 120
feet, wall-to-wall, and 40 feet deep with
a proscenium opening 28 feet high and 50
feet wide. The grid will be 72 feet high.
The theatre is plamied as a temporary
building for the dui'ation of the exhibition.
However, it was added that it could be
made permanent if a sponsor could be
found who is willing to pay the difference
between a pennanent and temporary
building.
Piatt, referring to motion pictui-e presentations,
said there will be several important
"international" film festivals during
the exhibition period.
Bert Frank Resigns Astral
To Form Distribution Firm
MONTREAL—Bert Pi-ank, well known
in Montreal and Quebec motion pictuie
circles, who resigned his position as branch
manager of Astral Films here, is in the
process of foiTning his own distribution
company, "Les Films Supreme." The firm
is to be located at 8394 St. Lawrence Blvd.
in the area where a number of film distributing
companies are located.
Pi-ank says he will be a special sales
representative in this ten-itory for the current
hit "A Cause d'Eve."
Panama Named Director
From Western Edition
HOLL'^TVOOD — Chuck Panama has
been named director of advertisin.g and
publicity for Areola Pictures Corp., announces
president Aaron Rosenberg.
Panama wiU work on promotion and exploitation
for three completed feature pictures—
"Morituri," "The Reward" and "Do
Not Disturb."
P-W Option Screenplay
From Western Edition
HOLL-n^TOOD—Patton-"Weinrib Productions,
Inc., headed by Bart Patton and
Lennie Weinrib, has optioned "Fun and
Games," screenplay by Terence Kingsley
Smith. The production team intends to
produce the film as part of a 14-picture
deal with Universal.
Silvani, Krizman Confer
From Western Edition
HOLL'ywOOD — Albert Silvani, liaison
for American producers in Italy for several
years, arrived from Mexico City to confer
with production designer Serge Kiizman
on an independent feature film based
on the French astrologer, Nostradamus.
5 'Excellenf Ratings in Toronto;
Business Good Throughout Canada
TORONTO — Business continued very
good at all first-run houses, as "The Sound
of Music," in its 25th week at the Eglinton,
slightly outgi-ossed "The Great Spy Mission,"
which started the first week of its
downtown i-un August 18 at the Imperial.
"Shenandoah" stayed a fourth week at the
Odeon Carlton to excellent boxoffice patronage.
Carlton Shenandoah (E/U), 4th wk Very Good
Coronet, 1 1 suburban theatres HELP! (UA),
2nd wk Very Good
Eglinton The Sound of Music (20th-Fox),
25th wk Excellent
Fairlawn Those Magnificent Men in Their Flying
Machines (20th-Fox), 9th wk Excellent
Hollywood The Collector (Col), 4th wk Very Good
Hylond What's New Pussycat? (UA),
8th wk Excellent
Imperial The Greot Spy Mission (MGM) .... Excellent
Nortown Mary Poppins (E/U), 43rd wk Good
University My Fair Lady (WB), 44th wk Excellent
Vancouver First Runs Thrive
In Face of PNE Competition
VANCOUVER—In spite of the opening of
the Pacific National Exhibition, Canada's
second largest amiual fail- and the continent's
thii'd largest, it was business as
Grosses were
usual on the first-run scene.
so healthy thi-oughout the city that only
one pictm-e failed to take in enough to
wan'ant a holdover.
Capitol Harlow (Para) Fair
Coronet, Circle Shenondoah (E/U), 3rd wk. Average
Dominion The Monkey's Uncle (E/LJ), moveover,
4th wk Good
Lyric The Africon Lion (E/U), reissue Average
Odeon What's New Pussycat? (UA), 7th wk. Very Good
Orpheum The Great Spy Mission (MGM),
2nd wk Above Average
Park Those Magnificent Men in Their Flying
Machines (20th-Fox), 8th wk Very Good
Ridge The Sound of Music (20th-Fox),
23rd wk Average
Stanley My Foir Lady (WB), 41st wk Average
Strand The Sondpiper (MGM), 7th wk Average
Studio Slave Trade in the World Todoy
(IFD), 4th wk Average
Vogue, five other theotres HELP! (UA),
2nd wk Very Good
Attendance, Grosses Climb
At Montreal First Runs
MONTREAL — 'With many Montreal
movie followers back in the city from
GOLF TROPHY WINNER — Jim
Spieran presents the Theatre Confections
Trophy for second low gross to
J. Chemoff for his play in the 12th
annual tournament of the Quebec Picture
Pioneers, August 19 at the Wentworth
Golf Club in Montreal. Looking
on is Tom Cleary of Consolidated Theatres.
summer vacation spots, the attendance at
first-run theatres picked up rapidly and
grosses were augmented by patronage of
U.S. visitors in the city and district. The
Capitol's presentation of the new Beatles'
picture brought in steady support by the
teenagers.
city's
Alouette
Avenue
My Fair
What's New
Lody
Pussycat?
(WB), 44th
(UA),
wk
5th
Good
Good
wk. .
Capitol— HELP! (UA) Good
Cinema Festival—European Film Festivol . . . .Excellent
Cinema Place Ville Morie 11 Suecesso (IFD),
3rd wk Excellent
Doral (Red Room) It's a Mod, Mod, Mod, Mod
World (UA), 2nd wk Good
Dorvol (Salle Doree) The Foil of the Romon
Empire (Para), rerun Good
Imperial The Hallelujah Trail (UA), 9th wk. ...Good
Kent The Guide (SR), 4th wk Good
Loews The Sons of Katie Elder (Para) Good
Palace The Third Day (WB) Good
Parisien Harlow (Para) Good
Seville The Sound of Music (20th-Fox),
0th wk Good
1
Westmount Those Magnificent Men in Their
ing Machines (20th-Fox) 4th wk
Fly-
Good
Wiimipeg First-Run Grosses
Slip But Are Still Strong
WINNIPEG—Business continued to slide
slowly downward after the strong returns
through July and August. The drop-off was
anticipated in the light of the strong midsummer
peak but business has remained
well above retui'ns of the late winter and
early summer. "The Sound of Music," in
its 21st week, took over the boxoffice lead
with a strong upsm-ge after gradually declining
in its foui-th month. Two newcomers,
"The Family Jewels" and "Operation
Crossbow" (dubbed "The Great Spy
Mission" herei, provided good support:
holdovers "Magnificent Men," "Lord Jim"
and "'What's New Pussycat?" were still
strong. "Tickle Me" ended its three-week
run on a good note.
Capitol The Greot Spy Mission (Operation
Crossbow) (MGM) Very Good
Gaiety Those Mognificent Men in Their Flying
Machines (20th-Fox), 8th wk Good
Garrick Lord Jim (Col), 3rd wk Good
Kings The Sound of Music (20th-Fox),
21 St wk Excellent
Lyceum Tickle Me (AA), 3rd wk Good
Odeon Whot's New Pussycat? (UA),
4th wk .Good
Metropolitan The Family Jewels (Para) . Good
Towne Let's Talk About Women (IFD) Fair
Walt Disney Seeks Lease
On Site for Vast Project
From Western Edition
HOLLY'WOOD^A plan by 'Walt
Disney
to submit an application to the Forest
Service to lease and develop exteirsive summer
and winter recreational facilities at
Mineral King, a 20-square-mile area in
the California Sierra Nevada Mountains,
has been approved by the directors of Disney
Productions.
The multi-million-dollar project, which
would take about five years to complete,
would include the development of ski lifts
and trails for winter, as well as facilities
for fishing, camping, wildUfe study trips,
picnicking and sightseeing.
Jean Holloway Scripting
From Western Edition
HOLLVWOOD — Jean Holloway was
pacted by producer Ross Hunter to screenplay
"Dark Angel." FiUn is second consecutive
Hmiter production for Holloway,
who recently scripted "Madame X. " Lana
Tmner stai-rer.
BOXOFFICE September 6, 1965 K-1

OTTAWA
Qii«- of the mosl active groups in Canada,
tlie Ottawa Theatre Managers Ass'n.
will resiune its regular monthly series of
meetings around Wednesday (15 1 for the
fall and winter season under the direction
of president Doug Pinder. manager of
the 20th Centiuy Rideau.
The National Museum of Canada wound
up its free film shows for the summer
on August 27, the weekly programs Monday
through Friday having been presented
in the Museum Theatre since July 5. The
Saturday morning screen performances for
juveniles will return late in September.
F. G. Robertson's Mayfair in Ottawa
South went darlc for a whole week to August
30 for a staff vacation, being the
only theatre to do so in the local area.
^rr
A business visitor in Canada's capital
was Fondren O. Banks of Miami, who has
the distinction of being the first Tarzan
in two Bicgiaph pictmes a half-century
ago. His successor in the role was the late
Elmo Lincoln. Baiiks said the best Tarzan
of all was Johnny Welsmuller who performed
in talkie versioiis.
Famous Flayers Canadian Corp. declared
a regular 25-cent dividend on its common
shares for the third quarter of the year
payable Friday ilOi to stockholders of
record August 26. The recent market price
of the stock was $26, compared with the
1965 low of $21.50 earlier this year.
An exciting experience happened for
George Denault as he watched "The Art
of Love" at the Odeon Queensway Drive-In.
The feature was suddenly halted for an
announcement that he had the winning
Ottawa exhibition ticket for a new automobile.
Denault, his wife and three members
of the family never saw the finish of
the show.
Six features have been classified for Restricted
Adult Attendance by the Ontario
Board of Censors as follows: "Bambole."
"The Collector." "Ecco." "Nothing But a
Man," "For the Party Call 100" and
"Woman Is a Woman."
Prompt theotre service from

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HOLLYWOOD—In
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'Cliffs at Mersa' Now Set
For Filming in Hollywood
From Western Edition
HOLLYWOOD—After carefully weighing
all factors. Universal executives have decided
to film the company's forthcoming
multi-million dollar Technicolor production,
"The Cliffs at Mersa," in the United
States instead of in Spain as originally
planned, it was revealed by Edward Muhl,
vice-president in charge of production.
Rock Hudson and George Peppard will
star in Leo Gordon's exciting story of a
British task force making a forced march
across the Libyan Desert in an effort to
stop Field Marshal Rommel's drive across
Africa in World War II.
Many factors entered into the decision
to make the picture here, according to producer
Gene Gorman, who recently returned
from surveying production facilities and
possible locations in Spain. In addition to
being in keeping with President Johnson's
policy of minimizing foreign travel, Gorman
stated that the higher labor costs here
are easily offset by the faster pace of production
due to the outstanding skills and
know-how of Hollywood technicians, who
are the best in the world.
"The Cliffs at Mersa" is scheduled to
'
start early in January, with the desert
scenes being fUmed on location near Yuma
and Brawley and the interiors to be shot
at Universal City Studios.
Ed Sullivan to Appear
InMGM's 'Singing Nun'
From Western Edition
HOLLYWOOD — Ed Sullivan has been
set for a special role and a special sequence
in MGM's John Beck production
"The Singing Nun." Sullivan wUl re-create
his television show in which the actual
Belgian nun. Sister Luc-Gabrielle, once appeared,
although in this instance it will
be Debbie Reynolds playing the sister and
the name is not allowed to be the same.
Sullivan's stint in the picture includes
his visit to the Fischermont Monastery and
his plea for pennission to film the sister,
who became popular as "Soeui- Som-ire"
• Sister Smile) when her recordings were
released. In the film she will be called
Sister Anne.
Producer to Start Movie
Despite Financing Woes
(
From Western Edition
Mexico City for the
of "Cuernavaca in Springtime,"
Luis Bueno, producer, declared, in
spite of the suspension of financing by the
Bank, he wUl start the
September 6 because he does not
to risk losing the services of Martha
Hyer who has a tight schedule of other engagements.
He hopes the financing problem
will be settled. The leading man is Mexico
stage and screen star Guillermo Murray.
Morrow-Toho to Co-produce
'The Shrine at Kyoto'
Western Edition
Cornerstone for First Indoor Twin
In
Western Canada Laid by FPC
VANCOUVER—The Famous Players
— Vic Morrow, via his
Production Co., has concluded
a co-production deal with Toho production
Yahara Towaka, for "The Shiine at
an anti-war story. Harry Bloom,
manager, will be executive producer.
Canadian
Corp. held its board of directors
meeting here August 16-19. which included
the cornerstone laying ceremony for the
Park Royal Theatre, the first twin in Western
Canada.
The twin, expected to cost $750,000, is
being built on land leased from the Capilano
Indians, who take it over after 99
years. Both auditoriums will be served by
a single boxoffice. One unit will contain
760 seats and the other one, 444. Opening
is expected by Boxing Day, which this year
falls on December 27.
Sen. J. W. deBuque Farris was host for
the meeting and presided at the cornerstone
ceremony, attended by members of
the West Vancouver councU, the Chamber
of Commerce, FP directors. Mayor W. G.
Rathie and North Vancouver Mayor C. M.
Gates. R. J. Eves, vice-president and division
manager of FP, was master-of-ceremonies.
FP president R. W. Bolstad gave
the dedication address.
The du'ectors honored seven employes
who had served the company 40 years or
more. They are: J. H. Leslie, projectionist
of the Vancouver Orpheum, who has been
with the fiiTn since its inception 45 years
ago; W. More, projectionist. Royal Theatre,
Victoria, 45 years; Ivan Ackery, Vancouver
Orpheum manager, 44 years of service;
R. G. Pollock, Vancouver Capitol projectionist,
44 years; J. M. Gow, Capitol Theatre
manager at Nanaimo, 43 years; C. E.
Doctor, Vancouver Capitol manager, 42
years, and H. P. Thompson, Paramount
manager. New Westminster, 42 years.
All those honored received inscribed silver
trays in commemoration of theu' years
of service.
Two 25-year employes were honored at a
luncheon August 17. They are J. E. Burdick,
manager of the Vancouver Stanley,
and Henry Gilbert, projectionist at the
Paramount in Kamloops.
VANCOUVER
gack at their desks were Larry Strick of
Columbia and Larry Katz of 20th Centui-y-Fox.
Strick and his family spent a
couple of weeks at Mara Lake in the Salmon
Arm district, and Katz and his wife,
relieved that surgery performed on his
father was successful, left the brood at
home and also toui'ed the interior.
Barbara Grey of Famous Players went to
California and toui-ed Disneyland and
Universal Studios. She says she had a good
time and was royally greeted wherever she
went.
A thief who had robbed a candy girl of
$200 in the Oi-pheum on August 20 and
slashed at her and a doorman was apprehended
within minutes through efforts of
patrons and the police.
A precedent was set when Disney's "Incredible
Journey" was booked into tiny
1 2,500 population) Salmon Arm for the
third time in little over a year. It played
a week at the Starhte Diive-In. back for
three days in the indoor Salmar, and now
Canadian Sen. J. W. deBuque Farris,
with silver trowel in hand, officiates
at the cornerstone laying ceremony in
West Vancouver for Famous Players'
twin Park Royal theatres. Looking on
are R. W. Bolstad, president and managing
director of FP, and Reeve A.
Forst of West Vancouver. Land for the
S750,00C' twin is being leased from the
Capilano Indians who will be owners
of the theatres in 99 years. One auditorium
will seat 760 persons and the
other, 444. Opening is expected by
Boxing Day, December 27.
On the last day of the meeting. Sen.
Farris aiTanged a yacht toui' of the harbor
and Howe Sound.
Directors on hand for the fom'-day session,
besides Bolstad and Sen. Ferris, were
Barney Balaban. board chairman. Paramount
Pictures Corp., New York; Angus
MacCmm of FP; Paul Raibourn. senior vicepresident.
Paramount, New York: James H.
Richardson, treasurer. Paramount. New
York, and Gaston Pratte, chairman. Pratte
Quebec.
& Cote, Inc.,
into the Starlite again for a beginning of
the week date. The picture played nine
days at nearby Vernon which also taps
much of the rich farmland at the top of
Okanagan Valley.
Syd Freedman, Studio manager, off on
an annual two weeks' vacation, will miss
pal Moe Peinstein
i
of Smithe
Street), who has sold his dry cleaning
business to open the Gulf Club on Hastings
Street—from dry cleaning to "wet
cleaning."
Bill Travers Is Signed
For Role in 'Diablo'
From Western Edition
HOLLYWOOD—Producers Ralph Nelson
and Fred Engel have added British star Bill
Travers to the cast of "Duel at Diablo."
which already includes James Garner. Sidney
Poitier, Bibi Anderson and Dennis
Weaver. Nelson will direct the color film,
a UA release, entirely on locations in
southern Utah starting next month.
Tiavers recently completed "Born Free."
co-starring with his wife Virginia McKenna
and filmed in East Africa for Columbia.
BOXOFFICE September 6, 1965 K-3

LEARN
nn
SUCCESSFUL SHOWMEN
MERCHANDISE PICTURES,
BOOST THEIR THEATRES,
PROMOTE GOOD WILL,
BUILD
ATTENDANCE,
AND INCREASE PROFITS
BOKOfflCt
IN
m^mm,
CHOCKFULL OF BUSINESS BUILDING IDEAS
Every
Week
In All Ways FIRST with the MOST of the BEST
K-4 BOXOFTICE :: September 6, 196!

• ADLINES & EXPLOITIPS
• ALPHABETICAL
INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS
RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
BO)(OfflC[
mmm,
THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G
Ballyhoo by Boat
The Bath, Me., Iron Works, where
6,000 employes construct Navy ships,
does not allow window cards, posters
or handbills within the gates. When
"Mary Poppins" was booked to play
the Opera House Theatre there. Manager
Vin Wisgin penetrated the "iron
curtain." Here's how he got the playdate
message across:
He fixed up his boat and cruised
past four Navy cruisers tied up at the
docks. Hundreds of workmen became
curious about the "well-dressed lady
and gent" riding in the stern of the
runabout with placards.
"Mary Poppins" was the biggest
grosser in "my two years as manager
of the Bath Opera House," Wiggln
said.
.iSS»r
Bruce Lehrke, left, center, describes the action of his "gunmen," in a downtown Milwaukee stunt to
promote "The Sons of Katie Elder." A radio announcer, left of Lehrke, is broadcasting the activities.
Right are Bob Gross, Bluemound manager; Joe Reynolds, center, Towne manager, in charge of promotion,
and Milt Harmon, Mayfair manager.
Filmack Magazine Calls
Attention to Halloween
All the little goblins and witches will be
trick-or-treating soon. Anticipating this,
Pilmack Trailer Co., Chicago, has devoted
two pages of its October sales magazine
Inspiration to special promotions exhibitors
can use to "treat" youngsters and their
adult patrons to Halloween fun.
Because the holiday falls on Sunday
this year, showmen can promote special
Halloween shows for Satui-day and Sunday,
plus a late Satui'day night show. Inspiration
gives tips on Monster Rallies,
Kiddie Spook Parties, Matinee Shows, Midnight
Horror Shows and a host of others
—all designed to "scare" up more business
for promotion-minded exhibitors.
Showinen will find helpful suggestions
on how to get publicity, give away prizes
and how to announce Halloween programs
to their regular patrons.
Bernie Mack, president, says exhibitors
not receiving Inspiration may obtain the
October issue by sending theii- names and
theatre addresses to: Filmack Trailer Co.,
1327 South Wabash Ave., Chicago, 111.
60605.
Girl, Cat Stunt Builds
Special Tyler Showing
Bill Hardy of Interstate's Tyler, Tex.,
Theatre used this stunt to help set a new
house record for a Saturday midnight
showing of "What's New Pussycat?": For
a week in advance he had a lovely young
lady parade through town and all the
shopping centers with a Siamese cat on a
leash. A sign on her back called attention
to the special midnight show.
Fast-Draw Gunmen' and Cowboys Ballyhoo
Opening of Katie Elder' in Milwaukee
Bruce Lehrke, producer of the Wonago
Rodeo, brought in a group from his organization
and all but stopped traffic in
Milwaukee as part of the promotion for
"The Sons of Katie Elder."
Joe Reynolds, manager of the Towne,
who also handles promotions for that theatre
and the Riverside and 41 -Twin Outdoor,
sought something different, something,
to attract attention to "Katie Elder,"
booked for the 41-Twin and three others, the
Bluemound, Mayfair and Cinema II.
He contacted Lehrke, who brought in his
outfit, including 100 head of cattle and
cowboys and cowgirls. At Fourth and Wisconsin,
one of the busiest spots in Milwaukee,
Lehrke, in full cowboy attire and acting
as emcee, had his cowpokes put on
fast-draw-gun demonstrations. Spectators
were asked to outdraw the cowboys, and
even some women took part in the contest.
Bob Gross and Milt Harmon, managers
of Bluemound and Mayfair, respectively,
were on hand, too,
as were radio and television
representatives. Lehrke and several
contest winners were interviewed, and the
tapes played back on evening broadcasts.
WTMJ-TV and WITI-TV wound up with
scenes for evening news casts.
Lehrke's cowboys made rounds of downtown
stores and shopping centers, carrying
signs spelling out the name of the picture
and theatres involved. A bus was chartered
and bannered on either side with 24 sheets
on the picture. It drove through the downtown
area and shopping centers.
BOXOFFICE Showmandiser :: Sept. 6, 1965 — 135 —
At the 41 -Twin and Bluemound drive-ins.
cowboys conducted lariat and horseshoe
contests. The hardtops Mayfair and
Cinema II admitted youngsters free if they
arrived dressed as cowboys or cowgirls and
were accompanied by their parents. This
feature was publicized in advance in radio
spots and newspaper ads.
The Milwaukee News also cooperated by
posting signs on its trucks: "Buy the book,
see the picture." In addition, department
stores provided western clothing displays to
tie-in with the Paramount release.
Cooperating with Reynolds in the effective
ballyhoo were Estelle Steinbach, managing
director of Cinema I and II; Leo
Kulik, 41-Twin, and Gross and Harman.
Dave Clark Fan Club
Plugs 'Wild Weekend'
A local Dave Clark Five Fan Club was
employed in the promotion of "Having a
Wild Weekend" at the State Theatre in
Albuquerque with favorable results.
Members of the fan club paraded up and
down the sidewalk in front of the house
urging fans to sign up in the theatre lobby
for club memberships and for a drawing of
record albums.
The albums were promoted through a
local television personality Johnny Salisbury,
Johnny's Record Party, on KOAT-
TV. He plugged the picture two weeks in
advance on his TV show and gave away
passes to the showing.

I Ml
Record Hop in Theatre Most Effective
For Atlanta's 'Monkey's Uncle' Start
Burcn A. Eidsen, right
of sign, manager of
the Riolto, ond his
assistant
George
Echols pose with theatre
staffers dressed
in "The Monkey's
Uncle" sweat shirts
and some of the
prizes given away at a
record hop held in the
lobby to promote the
ploydate.
Nationwide
Promotion
For Billie By ABC
American Broadcasting Co. will plug
United Artists' "Billie," starring Patty Duke,
to back the national opening of the film,
"The Patty Duke Show" has been top-rated
on TV for three seasons and will begin its
fourth on ABC this month. The cooperative
campaign was designed to gain added attention
to the film and the TV show.
As a kickoff, ABC affiliates will spot a
one-minute and five-minute featurette,
advising
viewers to watch for "Billie," UA
fieldmen and ABC representatives will work
on the local level, advancing tie-ins, contests
and merchandising. Each ABC station
will sponsor a "Billie" screening, tying in
with a locally produced program on a
viewers' contest. Winners will attend a
screening with the local press, radio, music
outlets and disc jockeys.
When pictures are booked in Atlanta
under the premiere presentation banner
(another designation for multiple run),
Martin's downtown Rialto Theatre almost
always takes the lead in promoting the featui-e
for all the theatres (usually five)
involved.
This burden usually falls to Buren A.
Eidsen. When "The Monkey's Uncle" was
set in to play the Rialto and Martin's
Westgate Cinema II and Meiselman's
Belvedere and Toco Hill, Eidsen conferred
with BV toppers Ken Laird and Walt
Walker, who wrangled an imposing group
of prizes out of BV's New York public relations
department.
RECORD HOP IN LOBBY
Other theatres had staged Monkey's
Uncle record hops, but Eidsen was the first
to hold a hop in a theatre lobby. He tied
up with radio station WQXI to publicize
the event, which was held the Saturday
morning prior to the Friday opening of the
newest Disney production. The hours were
from 10 a.m. to noon.
Eidsen also assigned to the station the
job of distributing the 1,500 tickets to the
hop. All the kids had to do was write
WQXI and request the ducats. Of course,
the station responded with plenty of spots
plugging the feature and explaining how
kids could get tickets.
Eidsen granted them
the privilege of referring to the event as
WQXI "Tigers" Monkey's Uncle Record
Hop. The station's galaxy of disc jockeys
are referred to as "Tigers" and they appeared
in full force during the hop.
Instead of using canned music, Eidsen
and WQXI provided live dance tunes by an
Atlanta group calling themselves The
Vibrations. These lads were adjudged the
best in a competition sponsored by WQXI
in which 90 groups and combos competed
for the honor of appearing on the program
when the Beatles played their date here
Wednesday (18) in Atlanta's new 55,000-
seat stadium.
TICKETS FOR PRIZES
Tickets distributed by WQXI were
equipped with stubs and the hop was
stopped every few minutes to give away
such fine prizes as Yamaha sportcycles,
RCA AM-FM transistor radios; color
Polaroid cameras; RCA pocket transistor
radios; Brownie cameras and many, many
records.
It was a swinging event and made a distinct
impression on the teenagers and
whetted their appetites for a first-hand
look at "Monkey's Uncle" and its young
stars.
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Century Theatres, in cooperation with
New York police in Brooklyn, Queens,
Nassau and Suffolk Counties, posted
these street pole cards to promote "In
Harm's Way." They read "Stay out of
harm's way, cross at the green— not in
between. See 'In Harm's Way' at Century's
(local area) Theatre." ^
Albuquerque Parachutisis
Tie-in With 'Crossbow'
The active Parachute Club of Albuquerque
participated in a tie-in with the Kimo
Theatre in connection with the showing
of "Operation Crossbow" which resulted in
a series of free airplane rides.
The club set up a display in the theatre
lobby promoting its aims, and asked interested
persons to register. Through its
members who owned airplanes, the club
provided free plane rides for five persons.
The winners got a ride on the plane and
got to see club members in a demonstration
of parachute jumping. The film was
in for two weeks at the Kimo.
Roulette-Wheel Promotion
A roulette wheel, featuring pictures of
famous movie "tough guys," was set up
at WITI's studio in Milwaukee as part of
John Anthony's "Movie Matinee" program.
Viewers were asked to call in and
tell why they believe crime did not pay.
During the call, Anthony spun the wheel.
If it stopped at the photo of Alain Delon,
co-starred with Ann Margret in MGM's
"Once a Thief," the caller received guest
passes to the film, as well as the paperback
book.
Heralds on 'She'
Although it wasn't possible to present
Buffalo residents with the real Ursula Andress,
Norman Pader of the MGM exploitation
department did the next best thing.
He arranged for heralds to be distributed
in the busy downtown area announcing
"She," which features the star in the costume
she wore in the film. A group of
lovely models, dressed in costumes similar
to Miss Andress's, passed out the heralds
and appeared on TV programs and at the
theatres playing the picture.

. a'
Friday 13 Is
Good Day
For 'Ghost Convention'
Manager C. L. Christenson of the New
Odeon Theatre in Yarmouth, Canada,
turned Friday 13 into a real "lucky" day,
boxofficewise, by holding a "Ghost Convention."
. . .
His newspaper ads for the annual event,
read: "R. U. Superstitious? Come Prepared
for the Unknown ... All Boys With
Ghouls Admitted FREE ... All Witches
Riding Brooms FREE." All seats were 75
cents.
The features were "Bride of the Gorilla"
and "Daughter of the Devil Bats."
For a street stunt, Christenson rented a
gorilla costume and sent an employe,
dressed in the suit, and another one with a
black hood, through the busy parts of town
This display was featured In the lobby of the New
Odeon at Yarmouth, Conada, to emphasize the upcoming
"Ghost Convention."
to distribute special envelopes. Enclosed
were two 2' '2 -inch plastic witches and a
devil and three cards. They said the
"miniature SPOOK will protect viewers
when the fiendish ending comes in . . .
(name of the movies) ."
Two weeks in advance of playdate, lobby
displays were set up, which included coffins,
skeletons and various copy daring people
to "see it . . . for people with iron
nerves only."
Christenson also made up a special herald,
which he posted in business sections
and in the country. The 10-inch by 16-
inch herald told of the "Big Black FRIDAY
13 Midnight Show . . . Unbelieveable . . .
. . . Fantastic . . . Frightening."
Fearful
Pour days before the showing, Christenson
taped a special spot radio announcement
for presentation on CJLS. This was
aired twice daily and included weird sounds
in the background and a hideous laugh
used at the opening and closing.
The Odeon showman said of his successful
playdate: "We had a large turnout and
spent heavily at our refreshment center
making it a very profitable venture."
'Zebra' Contest
As a result of "Zebra in the Kitchen,"
youngsters in the Baltimore area had the
opportunity to explain why they would
like to have their picture taken with a
zebra. The first 25 replies received passes
to the film. The five sending in the best
answers had their wish granted. Photographs
were taken of the children with
a zebra at the zoo.
Elaborate Campaign for Bergman Film Festival
Brings Overflow Crowds to Poughkeepsie Juliet
When Manager Leonard J. Mays of
Juliet Theatre in Poughkeepsie, N.Y.,
scheduled an "Ingmar Bergman Film
Festival" he was afraid the audience for
the films might be too limited to make the
venture worthwhile, and he designed his
campaign accordingly.
"As we progressed," Mays explains, "it
became clear that we were reaching people
who never had heard of Bergman nor seen
his works." But he whetted the curiosity of
nearly every moviegoer in the area. On
opening night, his fears were replaced with
"what to do about the overflow crowds,"
which continued to attend the theatre for
15 days.
Here's how he handled the promotion:
• Screen trailerettes plugging each
of the 12 Bergman films were shown
eight weeks in advance of opening.
• Window and pole cards, numbering
250, were distributed thi'oughout
the area a month in advance, as were
10,000 programs througli the theatre's
mailing list, at the theatre, local merchant
displays and on cars in parking
lots.
• Sidewalk stencils were used in the
busier downtown sections and at shopping
centers, announcing the festival
was "coming soon."
• Special block tickets were sold by
Vassar College students on campus for
$5, entitling admission to every showing.
(Even those students who didn't
buy the tickets were exposed to the
"pitch" for the festival and many
later bought individual tickets at the
boxoffice.)
• Cross-plug trailerettes also were
used in three opposition theatres in
the area three weeks prior to the festival.
Features and playdates were spotlighted.
• Push-and-pull stickers were used
on the doors of banks, supermarkets,
department stores and by other merchants,
reading: "PUSH for the
Ingmar Bergman Film Festival—now
at the Juliet Theatre."
• Special signs also were utilized by
many merchants. They were placed on
the doors at closing time in the evening,
amiouncing: "Closed. We have
gone to the Juliet Theatre for the
Ingmar Bergman Film Festival."
Mays' campaign also included the running
of teaser newspaper ads three weeks
in advance of the opening of the festival
and an ad announcing each of the Bergman
films. A contest was run on radio,
with the listeners required to "keep tuned"
to receive the name of each of the 14
films. Prizes and guest tickets were
awarded winners.
Many local merchants cooperated by
stamping sacks and wrapping papers with
the announcement of the festival.
Special emphasis was placed on seeing
that each patron received a program as
he entered the theatre. This was begun
weeks before the festival and continued
until its conclusion.
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XHIBITOR HAS
s.
HIS SAY
lABOUT PICTURES)
ALLIED ARTISTS
Tickle Me (AAi—Elvis Presley, Jocelyn
Lane. Julie Adams. Here is a movie that is
the best yet. Nothing but good can be said
about this fine Elvis film. The color was
tops. The acting was well above the ordinary
with the return of my favorite,
Julie Adams. Elvis' songs were well liked
by my teenagers. AA gave us a chance to
book this good one well in advance so we
could give it our best playing time. Terms
were a little higher than normal but I
don't mind paying more when you get a
good deal like this. Don't pass it up. Play
it. It will do good business any day of the
week. Business was good. 1 doubled this
with Columbia's "Love Has M.my Paces"
and brought in a Dallas teenage oand to
play on Fiiday night. Played Wed. through
Sat.—Jerry B. Walden, Ci-est Theatre, Seagoville,
Tex. Pop. 4,500.
AMERICAN INTERNATIONAL
Swingers' Paradise (AIP)—Cliff Richard.
Walter Slezak, Susan Hampshire. A
few said it was the worst in a long time. It
is not worth playing. That garbled British
lingo is a real pain to everybody. Low
money here. Played Sun., Mon.—Leonard
J. Leise, Roxy Theatre, Randolph, Neb.
Pop. 1,029.
BUENA VISTA
Monkey's Uncle, The (BV) — Tommy
Kii-k, Annette Funicello, Leon Ames. Excellent
draw for all ages but for some unknowTi
reason, Elvis' "Tickle Me" outdrew
"Monkey's Uncle." Played Pri. through
Tues. Weather: Good, with occasional
showers.—Ai-t Richards, Marion Theatre,
Marion, S. C. Pop. 7,200.
COLUMBIA
Baby, the Rain Must Fall (Col)—Lee
Remick, Steve McQueen, Don Murray.
Quite a good story in black and white that
did very little at the boxoffice. My worst
fears about the potential of this pictm-e
were fully substantiated. Those long three
to five minute credits for pictui'es are
completely meaningless to the patrons and
exhibitors, boring to the nth degree. Why
the audience should be crucified with this
painful thing I will never know. Played
Sun.. Mon. Weather: Good.—Leonard J.
Leise, Roxy Theatre, Randolph, Neb. Pop.
1,029.
Gorgon, The (Col) ^ Peter Cushing,
Christopher Lee, Barbara Shelley. We have
to thank Columbia for an early booking
on this—in fact, one of the oldest to our
availability in a long time. It did well. The
gimmick stamps helped. Played with
"Cm-se of the Mummy's Tomb." Played
Pri.,
Sat.—Arthur K. Dame, Scenic Theatre,
Pittsfield, N. H. Pop. 2,400.
Oscai Nominations Urged
For 'Shenandoah' Star
Universal's "Shenandoah" is excellent.
Nothing but praise for James
Stewart. The words "Oscar nomination"
kept coming up.
FRANK F. MABINTJS
Odeon Elmdale
Ottawa, Ont.
'Poppins the Greatest
But Price Too High
"Mary Poppins" is the greatest picture
ever to appear on the screen for
good all-round family entertainment.
However not up to Disney's best crowds,
due to the price. Producers asked too
much for the family man. Played one
week.
Star Theatre
Johnsbury, Vt.
St.
PETER SILLOWAY
Hey There, It's Yogi Bear (Col)—Animated
feature. Really packed the kids in
and they loved it. Saw part of it myself
and no good for anyone over the mental
age of seven. Played Thurs., Pi-i., Sat. Weather:
Pair.—N. W. Rehder, Laui-entide
Theatre, Lamacaza, Que. Pop. 600.
METRO-GOLDWYN-MAYER
Captain Sindbad (MGM)—Guy Williams,
Heidi Bmhl, Pedro Armendariz. This is
the best Sindbad story of all and worth a
repeat. Played Fri., Sat.—Arthur K. Dame,
Scenic Theatre, Pittsfield, N. H. Pop. 2,321.
Zebra in the Kitchen (MGM) — Jay
North, Martin Milner, Andy Devine. A
very good pictm-e for the young people.
There does not seem to be enough pictures
for them. Jay North will draw a crowd because
of his TV series. Plenty of animals
and action to please all the children. Played
Sun,, Mon. Weather: Fair.—Peter Silloway,
Star Theatre, St. Johnsbury, 'Vt. Pop. 6,000.
PARAMOUNT
Amorous Adventures of Moll Flanders,
The (Para)—Kim Novak Richard Johnson,
Angela Lansbury. This did fair business.
I didn't see it, but comments were okay, except
some said it was pretty rough for
children. Played Sun., Mon,—S. T. Jackson,
Jackson Theatre, Flomaton, Ala. Pop. 1,480.
Circus World (Para)—John Wayne, Rita
Hayworth, Claudia Cardinale. John Wayne
and Rita Hayworth did real well. Also
Lloyd Nolan. But Claudia is still too much
of a cute httle Italian gu'l to have been the
daughter of Rita and the foster daughter
of John. But she surely can fly high.
Played Wed., Thui-sday, but should have
shown on Sat., Sunday. Weather: Good.
Art Richards, Marion Theatre, Marion, S.
C. Pop. 7,200.
Sylvia (Para) —CaiToll Baker, George
Maharis, Joanne Di'U. This may be all right
for the big boys. As for the rest of us, we
have so few who go for this it doesn't pay.
Played Wed. through Sat.—Harold Bell,
Opera House, Coaticook, Que. Pop. 3,000.
CENTURY-FOX
20th
Pleasure Seekers, The (20th-Fox)—Ann-
Margret, Tony Franciosa, Carol Lynley.
Since I have "this thing" about Ann-Margret,
I looked forward to seeing this movie.
I'm still "seeking pleasm-e" after having
seen it. This was a waste of Ann-Margret,
Pamela Tiffin and Carol Lynley. They can
do better than this. Played Sun., Mon.
Weather: Good.—W. S. Funk, Kingstree
Drive-In, Kingstree, S.C. Pop. 3,500.
Return to Peyton Place (20th-Fox)
Carol Lynley, Jeff Chandler, Eleanor Parker.
Not as good as "Peyton Place," but
due to the present popularity of the TV
program, did excellent midweek business.
You'll see faces you seldom see. Played
Tues,, Wed, Weather: Hot.—Terry Axley,
New Theatre, England, Ark. Pop. 2,136.
UNITED ARTISTS (
Goldfinger (UAi—Sean Connery, Honor
Blackman, Gert Probe. 'Twas a good draw
until Saturday. Mothers kept their kids
away during the early part of Saturday.
I must say Honor Blackman lost any honor
she ever had when she adopted the name
Pussy Galore, even for a short while.
Played Wed. through Sat. Weather: Good
but some showers.—Art Richards, Marion
Theatre, Marion, S. C. Pop. 7,200.
UNIVERSAL
Bus Riley's Back in Town (Univ)—Arm-
Margret, Michael Parks, Janet Margolin.
Didn't break even on this frothy, pointless,
threadless story. Nice color. Just a fair one.
Played Sun,, Mon. Weather: Good and hot.
—Leonard J. Leise, Roxy Theatre, Randolph,
Neb. Pop. 1,029.
Strange Bedfellows (Univ)—Rock Hudson,
Gina Lollobrigida, Gig Young. Okay,
but we've had better. Still, everyone seemed
satisfied. Rock is so good, however, he
ought always to have the best in story
values. Played Sun., Mon. — Arthur K.
Dame, Scenic Theatre, Pittsfield, N. H. Pop
2,400.
World of Abbott and CosteUo, The
(Univ)—Comedy compilation. The comedy
in this couldn't miss, but it did. It went
down at the boxoffice for Friday and Saturday.
I can't see why, as Abbott and
Costello are long-time favorites here. This
just isn't our summer, I guess.—Arthm- K.
Dame, Scenic Theatre, Pittsfield, N. H.
Pop. 2,400.
WARNER BROS.
My Blood Runs Cold (WB)—Troy Donahue,
Joey Heatherton, Barry Sullivan. This
will hold interest, but in black and white it
di(in't do much. Troy Donahue may help
some. Played Wed. through Sat.—Harold
Bell, Opera House, Coaticook, Que.
SHORT SUBJECTS
England's Magical Lakeland (Col) —Another
very beautiful two-reeler.—Leonard
J. Leise, Roxy Theatre, Randolph, Neb.
Fabulous California (Col)—A very beautiful
and interesting two-reeler. You could
see more in this subject than by actually
going to California. All very wonderful to
add to a program.—Leonard J. Leise, Roxy
Theatre, Randolph, Neb. Pop. 1,029.
Gratis Short Subjects
Are Entertaining
Booked "Ski Happy" and "Telstar,"
two free commercial short subjects,
through Academy Films. "Ski Happy" is
expert handUng of subtle commercials
for the theatre. Entertaining all the
way and advertising doesn't hurt it.
It's a gratis reel worth playing. In
"Telstar," Bell Telephone delivers a
punch reel. Also gratis, it wiU hold its
own in any company.
ARTHUR K. DAME
Scenic Theatre
Pittsfield, N. H.
c
^
— 138 — BOXOFFICE Showmandiser :: Sept. 6, 1965

B o X o r t u n %»
An interoretive analysis of lay and trodepress reviews. Running time is in parentheses^ The plus and
m?nu5Sqnsi^i

REVIEW DIGEST
AND ALPHABETICAL INDEX Very Good; ^ Good; — Foir; — Poor; Very Poor. In the summary it is rated 2 pluses, — as 2 minuses.
" = § s s
a. »- oc >- Q
I lie (87) Doc Comp Cont'l
ZSOOOLon Hv Many Faces (105) Dr.. Col
—M
Madaiena (95) Melo GMP
Magnificent Cuckold,
The (113) Com-Dr Cont'l
29120MaJor Dundee (134) (£) W*r Dr.. Col
2936 Make Mine a Million
(B2) Comedy Brititli Lion SR
Male Hunt (92) French Farce Com..P-C
2898® Man From Button Willow, The
(S4) Animated ..United Screen Arts
2904 Man in the Dark (80) Unj«
2913 0Mara of the Wilderness
(90) Ad» Dr AA
2S58 0Mary Poppins (140) Mus BV
2922 OMasguerade (101) Ad> Comedy.. UA
2933 Mating Modern Style (92) Com. Don Kay
2934 OMcHale's Navy Joins the Air Forci
(90) Farce Comedy Univ
2928 Mirage (107) Drama Univ
2918 y©Mister Moses (113) (g) Com Dr UA
©Moment of Truth, The (105) Doc Rczzoii
2899 0Mondo Pazzo (94) Doc Rizzoli
2932 ©Monkeys Uncle, The (90) C BV
2907 Moontrap (86) Doc NFBC
2944 Morituri (123) War Dr 20th-Fox
29S3 0Murieta (lOS) Western Dr WB
2933 My Baby Is Black! (75) Melo AFDC
2912 My Blood Runs Cold
(104) CB Horror Drama WB
2874 ©My Fair Lady (170) (g Mus WB
My Wife's Husband (90)
French Comedy tj>pert
—N—
2925 Naked Brigade. The (99) War Dr...Univ
2889 ©Nasty Rabbit, The
(81)

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.
S.
C
ALLIED
Lemmonaili! Joe allst Jr.
©The Agony and the Ecstasy
Todd-AO 0..
C!harlton Boston. Rex Harrison
©Our Man Flint © C.
James Cobum. Lee J. Cobb
©Do Not Disturb © C.
Doris Day. Rod Taylor
UNITED
ARTISTS
Return From the Ashes. .. .Susp. .
Maximilian Schell, Ingrld Tbulln
©Thunderball
Ad.
Sean Connery. Claudine Auger,
Luclana Paoluzzl
©After the Fox C.
Peter Sellers. Victor Mature
©Viva Maria
Brlgltto Bardot, Jeanne Moreau
©Return of the Seven D .
Brynner
Yiil
UNIVERSAL
©And Now Miguel
P.it C^rdi. Michael Ansara
©Arabesque
Rock Hudson. Claudia Cardlnale
©Gunpoint
Audie Murphy, Joan Staley
©A Big Hand for the Little Lady.
Henry Fonda. Joanne Woodward
WARNER
BROS.
©Never Too Late

Nov
Shorts chart
— '-S S
ARTKINO
The Wondrous World Around
Us (601 Doc Jun65
BUENA VISTA
(All in color)
FEATURETTE SPECIALS
150 Yellowstone Cubs (J8)
152 Disneyl.vid After Dark (48)...
170 Goliten Hor

Opinions on Current Productions
^EATURE REVIEWS
Symbol © denotes color; © CinemaSeope; (g) Ponovision; ® Techniroma; ® o ther onomorphic processes. For story synopsis on coch picture, sec reverse side.
Ratio:
Comedy
Drama
Billie
1.S5-1 ©
United Artists (6514) 87 Minutes Rel. Sept. '65
For audiences, young and old, who enjoy comedy plus
a plot, this Chrislaw production provides happy entertainment
appeal. Patty Duke, 18-year-old actress, has
been transplanted from her television program, Patty
Duke Show, and her Oscar-winning role in "The Miracle ^'"^^j
Worker" to a tomboyish high school gh-1 who feels like ,ub
a "misfit" because she wants to be a boy. The production
is from the Broadway success "Time Out for Ginger"
by Ronald Alexander, who also wrote the screenplay.
Peter Lawford, producer of Patty's TV program, worked
with Don Weis in producing and directing this romantic
comedy. Appearing as Patty's boy friend is handsome
Warren Berlinger who started his entertainment career
in Rodgers and Hammerstein's "Annie Get Your Gun,"
which appeared on Broadway for over three years. Veteran
actor Jim Backus plays Patty's father, so busily
running for mayor that he has little time to notice that
his daughter is becoming a young lady. Jane Greer appears
in one of her few comedy roles. Patty's athletic
abilities are attributed to "the beat" which she portrays
with four numbers— "A Girl Is a Ghl Is a Girl," "Lonely
Little In-Between," "Butterflies" and "Billie."
Patty Duke, Jim Backus, Jane Greer, Warren Berlinger,
Billy De Wolfe, Dick Sargent, Charles Lane.
Wild on the Beach
Ratio:
1,85-1
Musical
20th-Fox ( ) 77 Minutes Rel. Sept. '65
A raucous, swinging teenaged musical featuring several
popular recording groups, this Maury Dexter production
will please the young audiences for which it is intended
but appeal will be strictly limited to these groups. Frankie
Randall, Jackie and Gayle, The Astronauts, Sonny and
Cher. Cindy Malone, Sandy Nelson and others less well
known are among the performers who sing and surf
against a California background. Excepting ingenue
Sherry Jackson who does well in her non-singing role,
none of the leading performers has had any previous acting
experience and their fledgling efforts are apparent.
Fortunately, there is little in the way of plot and most of wor
the time is consumed with the 11 featured songs. Dexter "
directed from a Harry Spalding screenplay (adapted from
a story by Hank Tanij concerning groups of boys and
girls who rent the same beach house. Jimmy Haskell
provided the background music and some of the songs.
Frankie Randall, Sherry Jackson, Jackie and Gayle,
The Astronauts, Sonny and Cher, Cindy Malone.
Revenge of fhe Gladiators
Paramount (6510)
100 Minutes
Ratio: Action Spectacle
2.35-1 ® ©
Rel. Sept. '65
Titled "Revenge of Spartacus" in European engagements,
this Italian-made costume spectacle boasts plenty
of action, a dash of romance and some extremely scenic
backgrounds. Youngsters and action devotees of all ages
will be entertained, though there may be some complaints
from adults about the extremely poor English dubbing.
The original screenplay by Lionello De Felice and Ernest
Guida is easy to follow, and Elio Scardamaglia has provided
a large scale Technicolor and Techniscope production
which is absolutely sex-free and avoids depiction of
excessive bloodshed. Roger Browne is virile and nimble
of foot as the swashbuckling ex-soldier, who, determined
to avenge the murder of his parents, joins a band of
escaped gladiators in a freedom fight. Statuesque Scilla
Gabel provides obligatory romantic interest and Gordon
Mitchell is the villainous leader of the gladiators, who,
after inspiring his men with tales of the legendary
Spartacus, then turns traitor. Michele Lupo directed.
Roger Browne, Scilla Gabel, Gordon Mitchell,
Giacomo Rossi Stuart, Daniele Vargas.
pni.
aples
Buy
The Curse of
the Fly
Ratio:
2.35-1
Horror
©
Drama
20th-Fox (517) 86 Minutes Rel. May '65
Third of the popular "Fly" attractions, this well-produced
thriller running as a dual bill with "Devils of
Darkness" from Britain is made to order for horror fans
and will especially please followers of the series. Patrons,
children in particular, wUl be intrigued by the exploitable
man-into-fly theme and older audiences will find added
attractions in the presence of veteran star Brian Donlevy.
Though the script by Harry Spalding follows a
familiar pattern, it has been imaginatively directed by
Don Sharp and capably produced in CinemaSeope by
Robert L. Lippert and Jack Parsons. Donlevy is excellent
as a dedicated scientist who, because of experiments conducted
by his father, frequently takes on characteristics
of a fly. Proceedings become somewhat complex when
son George Baker, also afflicted with periodic fits of fly
madness, impulsively marries Carole Gray who. unknown
to her husband, has recently escaped from a mental
in.stitution. The properly horrendous denouement leaves
room for still another sequel, one which hopefully might
again feature Miss Gray, a pretty and talented newcomer.
Brian Donlevy, George Baker, Carole Gray, Michael
Graham. Jeremy Wilkins, Charles Carson, Bert Kwouk.
Devils of
Darkness
20th-Fox (518) 88 Minutes
Ratio:
1,S5-1
Horror
©
Suspense
Rel. May '65
Set in a twilight world of demons, this thriller in De-
Luxe Color has an eerie mood to please the chill seekers
as it depicts the adventures of visitors in a small town in
Brittany who stumble, unwittingly, into the hands of
devil worshipers. Since so much has been written in
recent years on the subject, we can assume that producer
Tom Blakely had technical authority for the impressive
ceremonial rooms where black magic rites are performed.
William Sylvester, as a lucky survivor who tries to track
down the mysterious deaths, plays the hero to the hilt
with the help of beautiful Tracy Reed who may be remembered
for her role of "Miss Foreign Affairs" in "Dr.
Strangelove." Hubert Noel, a really handsome French
actor and Carole Gray are convincing in macabre roles
of "Count Sinistre" and his high priestess. Running as
the second half of a dual bill with "Curse of the Fly,"
this is well produced of its kind. Lance Comfort dhected
from an original story and screenplay by Lyn Fairhurst.
Mood music was composed by Beniie Fenton,
William Sylvester, Hubert Noel, Tracy Reed. Carole
Gray, Diana Decker, Rona Anderson, Peter lUing.
Mission to
Hell
Ratio:
1.85-1
Adventure Drama
Ultrascope ©
Jones-Carpenter- states Rights 83 Minutes Rel. Sept. '65
The Arthm- Jones- William (Bill) Carpenter production
forces, responsible for the highly successful "Wild Cargo"
television series, have now captured on film an adventure
drama amid contemporary Equatoi'ial Africa settings that
can be favorably indeed compared to other attractions in
this genre. It details, with no holds barred, the complexand-compelling
challenge of American hmiter Carpenter,
aided and abetted by Rhodesian guide-hmiter Peter
Hankins and South African Francis Lindsay to help the
Rhodesian government re-locate native tribes and hordes
of wild animals to other gromids with the building of the
Kariba Dam on the legendary Zambesi River. The footage
is sharply realistic, some sequences not to be recommended
for the squeamish—a 15-foot crocodile swallowing
a native, two furious charges by wounded bull elephants
and a stampeding herd of hippos. Jones has
sei-ved as both producer and director, his photographic
effects impressive in their essential simplicity. Past selling
application on the local level can be employed with
imagination and incisiveness. Carpenter essays the leading
role with conviction, and Richard Carruth has provided
a stirring music score.
William (Bill) Carpenter, Roy Hurst,
Peter Hankins, Francis Lindsay.
The reviews on these pages may be filed for future reference in ony of the following ways (1) in ony standord three-ring
l*ose-leof binder; (2) indtvidually, by company, in any standard 3x5 cord index file; or (3) In the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size binder. The tatter, including o year's supply of booking ond daily business record sheets,
may be obtained from Associated Publicortions, 823 Van Brunt Blvd., Kansas City, Mo. 64124, for $l.SO, postage poid.
2956 BOXOFFICE BooldnGuide Sept. 6, 1965 2955

EATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs

I REPLIES
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Dept.
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three. CLOSING DATE: Monday noon preceding publication date. Send copy and
answers to Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City. Mo. 64124.
HELP
WANTED
3UTHERN CALIFORNIA THEATRE
CUIT wants top-llight, experienced
ker to handle a large number ol imant
theatres. In addition to the beneof
living and working in Southern
fomia. we oiler excellent group in-
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and lile—and an outstanding
lization
ision plan. Send resume of job exence,
your age and present earnings
all pertinent personal information to
;) Box 48307, Los Angeles, Colli. 90048.
WILL BE HANDLED IN
ICT CONFIDENCE. NO INQUIRIES OR
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,H ANY OF YOUR REFERENCES
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PERATOH WANTED at once, wife can
k concession. Good salary year round.
iiy. Texas. Telephone: 817-564-2366.
t^tre 564-2040.
;NERAL MANAGER. BUYER BOOKER.
MANAGER (one person) for
III! art house circuit. Southern Cali-
-la Boxoffice 1198.
-)
3RMEH THEATRE MANAGER on sort
security for small town in Missouri.
d:l working conditions. Send resume.
I.jffice 1204.
:perienced dhive-in theatre
tlAGEB. all year starting Oct. 1, Cinii^uti,
0., good salary. Mail resume,
19 salary expected. Melvin Robinson,
a Reading Rd., Cincinnati, O. 45229.
J
ANTED: Seasoned theatre manager.
Ja-r. reliable, able to make friends for
mainence,
and concessions. Manage hard
Jihess. Must know advertising,
oj supervise dnve-in as City Mgr. Ine
ting midwestern city. Good salary
iK|ilent opportunity with progressive,
a: growing company. Boxoffice 1202
I'giiuo chain needs theatre manager,
:oientional or drive-in. send info and
pHe number to Box No 1206. Boxoffice
POSITIONS
WANTED
INAGER—Strong Promotion, Mainten-
3n', Son A-1 Projectionist— seeking better
SRrtunitiesi Will relocate family. Box-
* 1195.
POPCORN MACHINES
^lind new counter model, all electric.
^dcity, hundred portions per hour,
tl°)0 Replacement kettles all machines
lai' Hoisted, Chicago 6. III.
REPAIRING
f> mokes, all models projection equipm
repaired. LOU WALTERS SALES S
SEiICE CO., 4207 LAWNVIEW AVE.,
DAjAS, TEXAS, 75227. EV S-1550.
;PLAYGROUND
EQUIPMENT
5| Automatic LIFT chairs—others. Play-
9'qd Equipment LONE STAR SEATING,
80^734. Dallas
STUDIO AND
PRODUCTION EQUIPMENT
flrless Mitchell, 35mm Blimp, $149,50,
g 4! Cinemotor for 2709 Camera, $79.50,
Reader, $99.50,
counter, $125 00,
jreion Magnetic
W'iewer, 35mm
Sound
with
'""-:-!=
Synchronizer, 35mm, $49.50; H
Splicer, 16/35mm, $249 50; Magne-
'63AH Recorder, $195,00; Moviola
- vj/composite Sound, 35mm, $395.00;
g^'^ce 16,/5Smm Spliters, Reg $125.00,
g^l Stephens Wireless Mike Outfit,
r^J: Versa Camera Crane, extends 9',
'"^y Akelev Gyro Tripods, Bowl &
e9)M95.CD; Lenses for 35mm Cameras,
? 'unts, 24mm up to 20", from $15.00.
"^y 387 Park Ave., South, New York,
80!)F7ICE :: September 6. 1965
EQUIPMENT
WANTED
SOUND
LATE MODEL PROJECTOR and
EQUIPMENT WANTED. Bert Carlson, 24
Alexander Court, Mahwah, New Jersey.
WANT good pair B & L CinemaScope
Lenses. Horry Mamas, 72 Chickering Road,
Dedham, Massachusetts.
WANTED XL PROJECTOR HEADS and
Simplex S. P. Mazda Lamphouses. Also
need a pair of KoUmorgen two-inch focal
length Fl. 7X-BX 294 lenses. State price
and condition m first letter. larvis, 1504
North Ave., Burlington, Vermont.
WANTED—In-Car Healers lor Drive-In.
Advise type, condition and cost. P.O. Box
9811. Rochester, N.Y. 14623.
TOP PRICES PAID—For soundheads,
lamphouses, rectifiers, projectors, lenses
ond portable projectors. What hove you?
STAR CINEMA SUPPLY, 621 WEST 55TH
STREET, NEW YORK 10019.
WANTED: 35 & 16mm sub-titling machines.
Contact. MUHIDDINE A RIFAHI,
rue de port, Beirut, Lebanon
EQUIPMENT FOR SALE
PROJECTION EQUIPMENT. ALL MAKES
mechanisms, lamphouses, soundheads,
magazines, bases, amplifiers, speaker systems.
We guarantee everything. We buy,
sell, trade and repoir. Lou Walters Sales
& Service, 4207 Lawnview avenue, Dallas,
Texas 75227, Telephone EV 8-1550.
NEW TRANSISTORIZED AMPLIFIERS.
32 W output, $179.50; Simplex E-7 Mechanisms,
excellent, $212.50; Rectifiers, 50
ampere, 220v, 3Ph, w/new I5A tubes,
$147.50; Hertner Drive-in Motor Generator,
200/300 Amperes, Controls, Ballasts,
Likenu, $995.00. Everything in Booth
Equipment, S.O.S.. 387 Park Ave
, South,
New York 10016.
COLLECTORS HEADQUARTERS, thousands
Powers parts including rear shutter
heads Will buy, sell, trade all makes
equipment, 35mm film. Richard DeToto,
550 S Salma, Syracuse, New York.
FOR SALE—Complete concession and
booth equipment (widescreen, Cinema-
Scope lens) and upholstered seats. Now
operating. Box 627, Hale Center, Texos.
TE 9-2891.
GENERAL EQUIPMENT.
USED
BARGAIN! Complete booth, excellent
condition—Brenkert BX-BO projectors, heavy
pedestals. magazines. Brenkert lamphouses,
rectifiers, RCA PG-I40 sound
system with MI-9050 soundheads—no
junk—a steal at $2,475.00. STAR CINEMA
SUPPLY, 621 WEST 55TH STREET, NEW
YORK 10019
WAREHOUSE, selling
NEED SPACE IN
all used equipment at cost. Here is
sample of few items: Ballcmtyne projectors,
$200 pair. Ballantyne heavy duty
pedestals with switches, $200 pair, Ballantyne
PD-56 double channel amplifier,
$250 Super Simplex projectors, $250 pair.
Complete portable set-up. Acme, arc
Icmps, rectifiers, amplifier, table, film
cabinets, lenses, rewinds, both on platforms
& rollers & plug-in connections for
everything, price only $1,695, HARDIN
THEATRE SUPPLY CO South Hampton
Road, Dallas, Texas,
,
75206
NEW EQUIPMENT FOR
SALE
MARVELOUS MASONITE MARQUEE LET-
TERS, interchangeable all makes 4"- 50c,
6"-65c, 8"-75c, 10"-90c, 12"-$I,05, 16"-
$1,75, 17--$2 00, 24'-$3.00 Non-sliding
spring 10c additional. 10% discount 100
letters assorted or over $60.00 list. Free
sample! SOS., 387 Park Avenue South,
New York 10016.
BANISH TATTLETALE GRAY! Replace
old screens with New Mattewhite, only
57c sq. ft.; Mattewhite Lenticular or Pearlglo,
E9c sq ft. S.O.S., 337 Park Ave.,
South, New York 10016,
LCLtflfiinG HOUSE
DRIVE-m THEATRE EQUIPMENT
Strong "Mighty 90" and Super "135"
Lamps rebuilt with 135 amp. rectifiers.
Apply Boxoffice 1194.
400 GAS IN-CAH HEATERS in perfect
condition. Holiday Drive-In Theatre. Trenton,
Michigan.
DRIVE-IN THEATRE TICKETSl 100,000
1x2" special printed roll tickets, $40.75.
Send for samples of our special printed
stub rod tickets for drive-ins. Safe, distinctive,
private, easy to check. Kansas
City Ticket Co., Depl. 10, 109 W. 18th
Street, (Filmrow), Kansas City 8, Mo
THEATRES FOR SALE
LIKE NEW—INDOOR THEATRE m Southern
Minnesota with living Quarters. Due
to death in family, owner will sacrifice for
$32X00. With $8,000 down Beautiful set-up
for family operation, Write or phone collect.
Wendland A Robertson Realtors, 106
1st Street, S.E., Rochester, Minnesota,
55901. Telephone 289-4575.
TWO THEATRES. County seat town.
Indoor, drive-in in Kansas. Estate. Boxoffice
No. 1196.
NEAR NEW ULTRA MODERN, widescreen,
CinemaScope, stereophonic, air
conditioned, crying, smoking rooms, masonry
building, capacity 369. Near Lakeshore,
Wisconsin vacationland. Boyd's
Realty, Chetek, Wis.
SALE OR LEASE: 750-sea1 theatre in
Whit ins ville, Massachusetts, dra"wing on
area of 30,000 people; no indoor competition
in area with long cold winters.
Write P.O. Box 157, Whitinsville, Massachusetts.
TEXAS—2 INDOOR, Drive-In, county
seat Three year payout, Boxoffice 1203
THEATRES WANTED
Wanted to Buy or Lease: Indoor theatre
in metropoUtan areas, population at
least 75,000. Contact William Berger,
Metropole Hotel, Cincinnati, Ohio.
Wanted to Buy or Lease: Indoor theatre
in Metropolitan area. Population at least
200,000. Contact Harry Wald, 506 St
Charles St., St. Louis, Mo.
WANTED TO BUY OR LEASE money
making drive-in, Southwest Boxoffice
1201,
DRIVE-INS, Pacific Coast states. 500 to
1,000 cars. Buy or lease. Experienced.
Adequately financed. Boxoffice 1205.
BUSINESS
STIMULATORS
BINGO. MORE ACTION. $4 50 M cards
Other games available, on, off screen
Novelty Games Co
.
Rogers Ave.
Brooklyn, N.Y
Build cittendance with reol Hawaiian
orchids. Few cents each. Write Flowers of
Hawaii, 670 S Lafayette Place, Los Angeles
5, Calif
Bingo Cards. Die cut 1. 75-500 combinations,
1, 100-200 combination. Con be used
for KENO $4.50 per M. Premium Products.
339 West 44th St., New York 36. NY
Signs. Nomeplates. Labels. Decals of all
kinds. Badges, Trophies and Plaques.
Free Samples. Seton Corp , Boxo,
New Haven, Conn., 06505.
BALLOONS: KIDDIE SHOWS. ANNI-
VEBSAHIES. special events. Southern Bol
loon. Box 246, Allonta 1, Georgia 30301
THEATRE
SEATING
CHAIRS REBUILT ANYWHEREI EXPERT
worKmonship, personal service, finest materials.
Arthur Judge, 2100 E Newton Ave ,
Milwaukee, Wisconsin.
SPECIAUSTS IN REBUILDING CHAIRS.
Best workmanship, reasonable prices.
Have men, will travel. Rebuilt theatre
chairs for sale. Neva Burn Products Corp.,
262 South St. N.Y.C.
WE REBUILD THEATRE CHAIRS anywhere—
finest materials, BLSl workman-
3hi;:^LOW prices, CHICAGO USED CHAIR
MART, 1320 S. Wabash Ave., Chicago
Phone 939-4518.
SOUND PROJECTION
^4AINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
A SMALL INVESTMENT WILL PAY Big
Dividends at the Boxoffice! Trout's Souna-
Piojection Loose-Leaf Service Manual and
Monthly Service Bulletins tell you HOW
to service and repair Projectors, Arc
Lamps, Rectifiers and Generators. How
to SERVICE your sound equipment—ampliliers,
soundheads and speakers. "CourBe
in Sound Servicing." Data on lenses and
screens. Save $$$ in buying supplies and
equipment. Simplified, easy-to-understand
Schematics and pictures. Trouble-Shooting
Charts. Data on transistor systems, etc.
For Exhibitors, Managers, Repairmen and
PROJECTIONISTS. Authentic data. Price:
$7.95, which includes Monthly Service^ Bulletins
(one year). Canada: $8.50. Casn.
check or P.O. order. No CODs WESLEY
TROUT, Editor-Publisher. P.O. Box 575.
ENID. OKLAHC-MA 73701.
Subscription
BOXOFFICE:
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STATt.

ẆE ARE SURPRISED AND DELIGHTED
WITH THE OPENING WEEK DUSINESS
OF "THE SADOTEUR" IN NEW YORK
•MARLON BRANDO'S
MOST INTERESTING
AND PERSUASIVE
PERFORMANCE IN YEARS."
-Arthur Knight,
Ssturxfay Rtyi*w
YUL
k daring master spy...
a casB-hardanBil Nazi captain...
agirlwlio dBspised tlie/n bath,
iut offered harself
so tfiey coufd five
We opened the motion
picture formerly called
"Morituri" at Loew's State
in New York Wednesday,
August 25. It
opened with
a new title: THE SABOTEUR:
Code name- "Morituri."
The result was the biggest
non-holiday opening
day at Loew's State
in the last five years,
with one exception:
our own
VON RYAN'S EXPRESS.
THE SABOTEUR opening day
August 25-Loew's state:
$6J09.0(
Opening weeK-
Loew's State: $42,117.01
Produced by Directed by Screenplay by
CENTURY- FOX
Produced by ARCOLA-COLONY PRODUCTIONS, INC.