case of williomsen and everday merger.pdf - Mimts.org
case of williomsen and everday merger.pdf - Mimts.org
case of williomsen and everday merger.pdf - Mimts.org
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procured from the group company Mcleod Russel (India) Ltd., under the br<strong>and</strong> name „Tez‟. The<br />
product was initially launched in the States <strong>of</strong> Uttar Pradesh <strong>and</strong> Tamil Nadu, <strong>and</strong> the results<br />
have been encouraging. In the beginning <strong>of</strong> financial year 97, the company entered into an<br />
agreement with Hindustan Latex Ltd. For the distribution <strong>of</strong> condoms under the well established<br />
br<strong>and</strong> name “Nirodh”.<br />
Geographic Scope <strong>of</strong> operations<br />
Plant Locations <strong>and</strong> their major product/s<br />
1. Calcutta (Calcutta, WB) Batteries, Arc photo Engravers‟<br />
Plates / Strips for printing, Carbon Electrodes<br />
2. Chennai (madras, TN) Batteries<br />
3. Hyderabad (Hyderabad, AP) Batteries, Electrolytic Manganese Dioxide<br />
4. Lucknow (Lucknow, UP) Flashlight Cases, Castings, hard Facing & Tube Rods<br />
5. Srinagar (Srinagar, J&K) Batteries<br />
Product Market Scope<br />
Operations Review <strong>of</strong> EIL in financial Year96<br />
Dry Battery Cells<br />
The strong recoveries <strong>of</strong> the Indian economy <strong>and</strong> good industrial growth have helped in higher<br />
dem<strong>and</strong> for consumer goods <strong>and</strong> commodities including dry batteries <strong>and</strong> flashlights (the major<br />
products) <strong>of</strong> EIL.<br />
The dry battery market was buoyant during the year, <strong>and</strong> “Eveready” battery sales increased by<br />
12% over the previous year to record an all time high <strong>of</strong> 655 million pieces. In financial year 96,<br />
the company launched several new products, <strong>and</strong> has chalked out plans for capacity expansion<br />
<strong>and</strong> modernization so as to remain ahead <strong>of</strong> the anticipated growth in dem<strong>and</strong>. In financial year<br />
96, capacity utilization <strong>and</strong> productivity at the company‟s plants improved with the actions<br />
initiated in earlier years, In financial year 96, the company received technology inputs from<br />
Eveready battery Company Inc., USA (EBC) for improving carbon zinc battery <strong>and</strong> flashlight<br />
operations. This would help the company in improving plant efficiencies, process capabilities<br />
<strong>and</strong> in implementing the world Class maintenance program at all manufacturing location, which<br />
is an identified key thrust area for developing World Class Manufacturing competency.<br />
Flashlights<br />
Production <strong>of</strong> flashlights at the company‟s Lucknow plant was high despite labor troubles.<br />
Flashlight sales were at 9.4 million pieces for which dem<strong>and</strong> continues to be strong.<br />
Carbons <strong>and</strong> metals<br />
Despite stagnant market <strong>and</strong> increased competitive activity, sales <strong>of</strong> both cinema are carbons<br />
<strong>and</strong> photoengravers‟ plates were maintained at the previous year‟s levels.