EXHIBITOR PROSPECTUS - ABAG

EXHIBITOR PROSPECTUS 

Updated September 21, 2010

WELCOME TO LABACE 2011: 

WHERE BUSINESS AVIATION LANDS, 

THE ECONOMY TAKES OFF! 

Dear LABACE Exhibitor, 

Reserve your space now for the 8th annual LABACE! 

I invite you to attend Latin American Business Aviation Conference and Exhibit, LABACE 2011 

Annual Meeting, next August 11-13, São Paulo, Brazil. 

Each year more than 13,000 top business aviation visitors travel from around the world to 

attend this premiere networking, exhibition and educational event. We are offering several 

opportunities for you to participate and showcase your organization: 

1. An Exhibit Booth is a good way for your organization to network and build partnerships. 

An exhibit booth allows you to increase awareness of your company and have face-to-face 

interaction with key attendees. 

2. Sponsorships offer valuable opportunities for you to increase recognition and familiarity 

with your organization. These high-profile sponsorships provide important visibility among 

influential Business Aviation administrators collectively responsible for billions of dollars 

of purchasing capabilities. Your company will be recognized in the program book, 

on the LABACE Website and prominently identified at the sponsored event. 

3. Advertising Opportunities in the Official Show Guide, Labace Website enable you to 

visually promote your products and services over the course of the three-day Annual Meeting. 

A valuable resource for each attendee and referred to throughout the Annual Meeting, 

this Exhibitor Prospectus contains 

the program schedule and other 

important information and on-site 

logistics. 

If you have any questions please 

contact ABAG, at +55(11) 5032-2727 

or labace@abag.org.br. 

Francisco A. Lyra 

ABAG President & CEO 

2

2009 

2008 

2007 

2005 

2004 

2003 

EXHIBITOR PROSPECTUS 

LABACE STATISTICS 

ATTENDANCE 

0 50 100 150 

NUMBER OF EXHIBITORS 

ATTENDANCE 

AIRCRAFT 

LABACE 2010 * 

LABACE 2010 

2009 

2009 

2008 

2008 

2007 

2007 

2005 

2005 

2004 

2004 

2003 

2003 

0 10 20 30 40 50 60 

0 5000 10000 15000 

NUMBER OF AIRCRAFTS 

NUMBER OF ATTENDEES (*) estimated 

ATTENDANCE PROFILE 

LABACE 2010 

2009 

2008 

2007 

2005 

2004 

2003 

CEO/Owner/President/VP = 9% 

Other = 12% 

LABACE 2010 

2009 

2008 

2007 

2005 

2004 

LABACE 2003 2010 * 

Director = 14% 

EXHIBITOR 


Manager = 8% Pilot = 8% 

0 50 100 150 


AIRCRAFT 

ATTENDANCE 

ATTENDANCE 

Military = 6% 

Press = 5% 

Engineers = 3% 

Students = 2% 

Industry/Analist/Advisor = 2% 

MKT/Sales professional = 1% 

Government Executives = 1% 

0 2009 10 20 30 40 50 60 

LABACE 2010 * 

2008 

2009 NUMBER OF AIRCRAFTS 

2007 

2008 

2005 

2007 

2004 

2005 

2003 

2004 

0 ATTENDANCE 5000 10000PROFILE 

15000 

2003 

Industry Professional = 29% 

0 NUMBER 5000OF ATTENDEES 10000(*) estimated 15000 


CEO/Owner/President/VP = 9% 

Other = 12% 

NUMBER OF ATTENDEES 

Manager = 8% Pilot = 8% 


LABACE 2010 


2009 

LABACE 2008 2010 

2007 2009 

2005 2008 

2004 2007 

2003 2005 

2004 

0 

2003 

50 100 150 

0 NUMBER 50 OF EXHIBITORS 100 150 


(*) estimated 

Military = 6% 

Press = 5% 

Engineers = 3% 

Students = 2% 

Industry/Analist/Ad 

MKT/Sales professio 

Government Executi 

AIRCRAFT 

LABACE 2010 

AIRCRAFT 

2009 

LABACE 2008 2010 

2007 2009 

2005 2008 

2004 2007 

2003 2005 

2004 

0 

2003 

10 20 30 40 50 60 

Director = 14% 

AIRCRAFT 

0 10NUMBER 20 OF 30 AIRCRAFTS 40 50 60 

NUMBER OF AIRCRAFTS 

Industry Professional = 29% 

5 


ATTENDANCE PROFILE

RULES & REGULATIONS 

All Exhibitors must be Members of either ABAG or NBAA. 

TYPES OF EXHIBITS AT LABACE 2011 

Exhibits at LABACE 2011 are limited to those products or services directly related to the 

manufacturing, design, operation or servicing of business aircraft. LABACE Management reserves the 

right to deny space to any company whose products or services are not relevant to business aviation. 

PRIORITY FOR SPACE ASSIGNMENT 

PRE-PLACED EXHIBITORS are those exhibitors that send us the Application & Contract of Labace 

2011, making full payment on a non-refundable basis, have been pre-placed on the floor plan. 

PRIORITY-ONE EXHIBITORS are those companies who exhibited at LABACE 2010, whose Indoor 

or Chalet Village Exhibit Space is a minimum of 9 booths or 81sqm and whose applications are 

received on or before February 18, 2011. Space assignments for Priority-One Exhibitors will be 

determined by lottery drawing. 

PRIORITY-TWO EXHIBITORS are those companies who exhibited at LABACE 2010, whose Indoor 

or Chalet Village Exhibit Space is less than 9 booths or 81sqm, but have exhibited with LABACE on 

a continuous basis for the past 4 years and/or have committed at least US$10,000 in sponsorships 

for LABACE 2011 and whose applications are received on or before February 18, 2011. Priority-Two 

Exhibitors will be placed after Priority-One qualifiers have been assigned space. Space assignments 

for Priority-Two Exhibitors will be determined by lottery drawing. 

PRIORITY-THREE EXHIBITORS are those companies not meeting the requirements established 

for Priority-One or Priority-Two Exhibitors, and whose applications are received on or before the 

February 18, 2011, deadline. Priority-Three Exhibitors will be placed once Priority-One and Priority- 

Two Exhibitors have been assigned, space permitting. Space assignments for Priority-Three Exhibitors 

will be determined by lottery drawing. 

PRIORITY-FOUR EXHIBITORS are those companies whose applications are received after the 

February 18, 2011, deadline. Priority-Four Exhibitors will be placed once Priority-One, -Two and 

-Three Exhibitors have been assigned, space permitting. Priority-Four Exhibitors will be placed in the 

order in which their applications are received. Be assured that LABACE Management will make every 

effort to accommodate each applicant's preferred location. If, however, all booth choices indicated by 

the applicant have been allocated, LABACE Management will assign the best available Exhibit Space. 

INDOOR EXHIBIT SPACE PRICES 

RAW BOOTH SPACE PRICE: Cost of Raw Booth Space is 

US$ 2,940 (Blue Zone) / US$ 3,085 (Yellow Zone) / US$ 3,240 Green Zone) for each 3m by 3m 

(9.8' by 9.8') Booth Space or 9sqm (96.8sqf). See the floor plan for the booth zone color area. Full 

payment is due by July 15, 2011. 

BASIC SHELL-SCHEME BOOTH SPACE PRICE Cost of Basic Shell-Scheme Booth Space is US$ 

4,547 (Blue Zone) / US$ 4,692 (Yellow Zone) / US$ 4,847 Green Zone) for each 3m by 3m (9.8´ by 

9.8´) Booth Space or 9 sqm (96.9sqf). Full payment is due by July 15, 2011. 

The Basic Shell-Scheme Booth package includes the following for each 3m by 3m (9.8´ by 9.8´) Booth 

Space reserved: 

• White fascia board back wall, 3,3m (10.8') high 

• Vertical side wall on each side of Booth, 3,3m (10.8') high 

• One stand number 

• Raised floor and Carpet 

• Three spot lights (100W) and one 500W outlet with electrical power 

• Daily cleaning 

• One company name header 

• Fire extinguisher 

PREMIUM SHELL-SCHEME BOOTH SPACE PRICE Cost of Premium Shell-Scheme Booth Space is 

US$ 4,755 (Blue Zone) / US$ 4,900 (Yellow Zone) / US$ 5,055 Green Zone) for each 3m by 3m 

(9.8´ by 9.8´) Booth Space or 9 sqm (96.9sqf). Full payment is due by July 15, 2011. 

The Premium Shell-Scheme Booth package includes the following for each 3m by 3m (9.8´ by 9.8´) 

Booth Space reserved: 

• White fascia board back wall, 3,3m (10.8') high 

• Vertical side wall on each side of Booth, 3,3m (10.8') high 

• One stand number 

• Raised floor and Carpet 

• Three spot lights (100W) and one 500W outlet with electrical power 

• Daily cleaning 

• Furniture: 1 glass table with chrome legs, 4 chairs and 1 locking cupboard, 

1 counter with wood shelves measuring 0.50 meter x 0.50 meter and 1 meter 

high, and a small wastebasket. 

• One company name header 

• Fire extinguisher 

More detailed information will be provided in the Exhibitor Service Kit scheduled for distribution in 

late March 2011. 

DISCOUNT LABACE offers a special discount to companies making full payment - on a 

non-refundable basis - on or before February 18, 2011. The prepayment discount is US$ 55 for each 

3m by 3m (9.8' by 9.8') Booth Space booked. Exhibitors making payments after February 18, 2011 

ARE NOT eligible for this discount. 

NON-MEMBERS DUES Add US$ 400 if your company is not member of NBAA or ABAG. 

AIRPORT TAX Add 4,5% of the total amount of Labace 2011 contract for Airport Tax before the 

grand total due Labace. 

IMPORTANT All payments should be made by July 15, 2011. Companies that have any outstanding 

balance on their payment for the exposition area or for required fees cannot set up their stands until 

the amounts are settled. 

Consult the additional fees to see which ones apply to your company. All installation material will 

be ceded to the Exhibitor as rental, and should be returned in the same condition in which it was 

received. Damage caused to the material will be billed to the Exhibitor. 

7

STATIC DISPLAY / CHALET VILLAGE PRICES 

The Static Display of Aircraft will be held on the ramp of an Airport in São Paulo. The LABACE 

Chalet Village will be placed along the perimeter of the Static Display in Space designated by 

LABACE. 

STATIC DISPLAY (RAW RAMP SPACE) PRICE 

Cost of Static Display Space Raw Ramp Space is US$ 268 for each 3m by 3m (9.8' by 9.8') Static 

Display Space or 9sqm (96.9sqf). 

CHALET VILLAGE PRICE 

CCost of Chalet Village Space is US$ 2,940 for each 3m by 3m (9.8' by 9.8') Space. The Chalet Village 

is reserved solely for Exhibitors with aircraft(s) on the Static Display. 

If full payment is not received by the July 15, 2011 deadline, LABACE Management will assume the 

Exhibitor has canceled their Static Display Space. 

DISCOUNT 

LABACE offers a special discount to companies making full payment - on a non-refundable basis - on 

or before February 18, 2011. The prepayment discount is US$ 55 for each 3m by 3m (9.8' by 9.8') 

Chalet Village Space booked. Exhibitors making payments after February 18, 2011 are not eligible for 

this discount. 

NON-MEMBERS DUES 

Add US$ 400 if your company is not member of NBAA or ABAG. 

AIRPORT TAX: Add 4,5% of the total amount of Labace 2011 contract for Airport Tax before the 

grand total due Labace. 

IMPORTANT: All payments should be made by July 15, 2011. Companies that have any outstanding 

balance on their payment for the exposition area or for required fees cannot set up their stands until 

the amounts are settled. 

Consult the additional fees to see which ones apply to your company. All installation material will 

be ceded to the Exhibitor as rental, and should be returned in the same condition in which it was 

received. Damage caused to the material will be billed to the Exhibitor. 

CANCELLATION POLICY 

LABACE Management has a firm policy of no refunds for cancellations at any time. Exhibitors must 

strictly follow policies for payment in order to retain Exhibit Space. Reductions in Exhibit Space at 

LABACE will be considered cancellations. 

Note: If either Indoor Booth Space or Static Display Space is not occupied by 3:00 PM on Wednesday, 

August 10, 2011, LABACE Management will consider it canceled by the Exhibitor, and LABACE 

Management will use such space as it deems appropriate. This rule must be strictly enforced, as 

lateness in setting up causes difficulties with overnight cleaning crews and jeopardizes the opening of 

the Exhibits. 

LABACE MANAGEMENT RESERVES THE RIGHT TO 

Change the Floor Plan (including, but not limited to aisle Space), without notice, in order to comply 

with fire, safety, technical and accessibility regulations or to provide, in its exclusive judgment, a safer, 

more satisfactory, attractive and successful Convention. 

If additional time is required for set-up, please contact: 

Ricardo Nogueira - LABACE Latin America Office 

Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 

e-mail: labace@abag.org.br 

INDOOR EXHIBIT CONFIGURATIONS 

STANDARD RAW BOOTH, PERIMETER WALL BOOTH, ISLAND BOOTH and 

PERIMETER ISLAND BOOTH 

The Standard Raw Booth provided by LABACE Management measures 3m by 3m (9.8' by 9.8'). A 

Standard Raw Booth is one or more 3m by 3m (9.8' by 9.8') standard units in a straight line with 

Booths on either side and behind its back wall. 

A Perimeter Wall Booth is a Standard Booth located on the outer-perimeter wall of the Exhibit 

Floor. 

An Island Booth is an Exhibit having aisles on all four sides and requiring one or more display levels. 

Island Booths requiring hanging signs, materials or components (not including lighting trusses) are 

permitted around the perimeter of the Hall only. 

A Perimeter Island Booth is an Exhibit containing perimeter wall structures that has one or more 

display levels, is unfinished on any side and/or requires hanging signs, materials or components (not 

including lighting trusses). 

Exhibitors occupying Standard Raw Booths, Perimeter Wall Booth, Island Booth and Perimeter Island 

Booth must adhere to the following regulations below. 

Exhibit materials, components and identification signs will be permitted to a height of: 

Maximum Height Depth 

3.3m (10.8') No limit - full use of purchased floor space is permitted. 

4m (13.1') Objects, materials above 3.3m (10.8') must be 1m (3.3') 

from neighboring Exhibits. 

All Exhibitors must submit one copy of a scaled Floor Plan (with front and side elevations) to: 

LABACE Latin America Office 

Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 

e-mail: oprlabace@abag.org.br 

Important 

All floor plans must be received at least 60 days prior (June 09, 2011) to the first scheduled movein 

date. Kindly remember that if the Exhibit floor plan is not submitted by this time, LABACE 

Management will not allow Booth construction to take place and consider it canceled by the 

Exhibitor and will assume the right to use such space as it deems appropriate. 

Although LABACE Management provides aisle carpet, Exhibitors are responsible for carpeting their 

own Booth Space. Exhibitors also are responsible for providing white fascia board dividing side and 

back walls. 

9

MULTILEVEL AND COVERED BOOTHS 

LABACE must approve all Multilevel and Covered Booths. Booth plans should indicate the name of 

the event and Booth number, specify maximum number of occupants allowed and have a structural 

engineer's stamp certifying that the platforms can bear the maximum occupant load. Certain 

Multilevel and Covered Booths may require fire watches, smoke detection devices, fire extinguishers, 

multiple exits, etc., as required by Fire Prevention Officials. 

For tents, awnings and canopies, drawings should include detailed plans showing size, height, location, 

anchoring areas and certification that the material is flame retardant. Further information on fire 

and safety regulations will be provided in the Exhibitor Service Kit scheduled for distribution 

in late March 2011. The deadline to submit Multilevel and Covered Booth diagrams to LABACE 

Management is June 09, 2011. 

All Exhibitors with a Multilevel and Covered Booth must submit one copy of a scaled Floor Plan 

(with front and side elevations) to: 


Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 


STATIC DISPLAY CHALET VILLAGE 

Exhibitors should not plan for a Chalet that cannot be constructed and dismantled in the 

apportioned time set forth by LABACE Management. 

All Chalet Village Exhibitors must submit one copy of a scaled floor plan (with front and side 

elevations) to: 


Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 


INSTALLING AND DISMANTLING EXHIBITS 

To ensure orderly and efficient installation, operation and removal of Exhibits and to eliminate 

confusion, LABACE Management will designate firms (listed in the Exhibitor Service Kit scheduled to 

be distributed in late March, 2011) as Official service contractors. LABACE Management holds these 

firms responsible for quality service and fair prices and will intercede on behalf of an Exhibitor in 

the event of faulty work or unfair charges. LABACE Management encourages all Exhibitors to place 

orders with these firms unless a permanent arrangement has been established with display house or 

outside contractor to set up and dismantle Exhibits. 

EXHIBIT HALL MOVE-IN SCHEDULE 

Move-in for Indoor Exhibitors begins on Sunday, August 6, 2011, from 8:00 AM 

to 8:00 PM, on a targeted basis. Move-in continues until Wednesday, August 10, 2011, from 8:00 AM 

to 3:00 PM. 

STATIC DISPLAY MOVE-IN SCHEDULE 

Move-in for Static Display Aircraft begins on Tuesday, August 09, 2011 at 8:00 AM. The movement of 

aircraft will obey the order of arrival in accordance with the position of each Exhibitor's Chalet and 

will be organized by Swissport, which will coordinate with the Exhibitors. The schedule informed by 

Swissport cannot be changed by request of exhibitors. If the aircraft is not in the static display at the 

schedule time informed, the following aircraft will be positioned; there is no possibility to move in 

the aircraft later. 

DEMONSTRATION AND PRESENTATION FLIGHTS 

Aircraft displayed on the Static Display are prohibited from conducting demonstration or 

presentation flights. 

continue in page 14

Floorplan / Indoor 

LABACE 2011 – August 11, 12, 13, 2011 

São Paulo, Brazil – www.abag.org.br 

Green zone 

Yellow zone 

Blue zone 

General Plan / Static Floor Plan & Chalets 

LABACE 2011 – August 11, 12, 13, 20101 

São Paulo, Brazil – www.abag.org.br 

blue zone 

13 

3m x 3m (9’8 x 9’8) Booth

Note: Exhibits in either the Exhibit Hall or on the Static Display must not be dismantled before 

6:30 PM on Saturday, August 13, 2011 (this includes movement of Display aircraft). Exhibitors found 

in violation of this rule will be ineligible for the indoor and outdoor Priority-One or Priority-Two 

Lotteries in 2012. LABACE Management reserves the right to ship (freight collect) packages, cartons, 

crates, etc., left in the Exhibit Hall or Static Display beyond the days and times of dismantling at the 

expense of the exhibitor, unless special contract arrangements are entered into by the Exhibitor and 

LABACE Management. 

STATIC DISPLAY 

Move-in for Static Display Aircraft begins on Tuesday, August 09, 2011 at 8:00 AM. The movement of 

aircraft will obey the order of arrival in accordance with the position of each Exhibitor's Chalet and 

will be organized by Swissport, which will coordinate with the Exhibitors. The schedule informed by 

Swissport cannot be changed by request of exhibitors. If the aircraft is not in the static display at the 

schedule time informed, the following aircraft will be positioned; there is no possibility to move in 

the aircraft later. For safety reasons, LABACE Management reserves the right to deny placement of 

aircraft not arriving by the stated deadline. However, LABACE Management requires sufficient time 

to coordinate Static Display aircraft with the Airport. Static Display Exhibits must not be dismantled 

before 6:30 PM on Saturday, August 13, 2011, and aircraft movements should not begin until this time. 

Exhibitors in violation of this rule will jeopardize placement in future LABACE Shows. 

Aircraft information must be filled out online (wing number, ETA, etc.) by July 22, 2011, those aircrafts 

that do not supply the proper information by July 22, will be charged a rate of R$ 500 per aircraft 

and run the risk of losing participation at LABACE 2011. 

Running aircraft auxiliary power units (APUs) in the Static Display area during Show days (August 

11, 12 and 13, 2011) is not permitted for any reason. No support vehicles of any kind may access the 

Static Display area during Show days. 

CHALET VILLAGE MOVE-IN SCHEDULE 

Move-in for the Chalet Village will be determined at a later date and distributed to applicable 

Exhibitors. 

Note: All Exhibits must be set and in place by 3:00 PM on Wednesday, August 10, 2011, so that aisle 

carpeting in the Exhibit Hall and necessary equipment on the Static Display can be installed. Kindly 

remember that if the Exhibit Space is not occupied by this time, LABACE Management will consider 

it canceled by the Exhibitor and will assume the right to use such space as it deems appropriate. 

MOVE-OUT SCHEDULE 

Move-out for Exhibit Hall and Static Display Exhibitors on the Airport will begin at 6:30 PM on 

Saturday, August 13, 2011. All items must be removed from the Airport by 12:00 PM on Monday, 

August 15, 2011. All aircraft must either depart or be returned to a host FBO by 11:00 PM on 

Saturday, August 13, 2011. 

Chalet Village set-up times will be distributed to Exhibitors at a later date and must be strictly 

adhered to. Chalets must be constructed and disassembled within the timeframe outlined by 

LABACE Management. 

All Exhibiting Companies must submit to-scale diagrams of their proposed Display to LABACE for 

approval. Layouts should be sending to: 


Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 


Approved layouts will be returned by e-mail to Exhibitors. Please do not plan for a Display that is not 

approved. Other regulations will be identified by the Airport management and LABACE. Exhibitors 

will be notified of these through the Exhibitor Service Kit, e-mail communications and in person, onsite 

as the situation warrants. 

LABACE 2011 SCHEDULE 

THURSDAY, AUGUST 11, 2011 

12h00 Ribbon Cutting 

12h00 - 21h00 Exhibits and Static Display Open 

19h00 - 21h00 LABACE Networking Reception 

FRIDAY, AUGUST 12, 2011 

08h00 - 20h00 Informational Sessions 

12h00 - 21h00 Exhibits and Static Display Open 

SATURDAY, AUGUST 13, 2011 

08h00 to 17h00 Informational Sessions 

09h00 to 18h00 Exhibits and Static Display Open 

Exhibitors requiring additional hours for set up your booths should contact: 


Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 


The Chalet Village move out schedule will be determined at a later date and distributed to applicable 

Exhibitors. Booths and Static Display areas must be fully staffed during official Exhibit hours. 

Exhibitors will be admitted at 9:00 AM each Exhibit day for early preparation of displays only. No 

activities except Booth preparations are to be scheduled in the Exhibit areas at any time other 

than official Exhibit hours. LABACE Management reserves the right to make changes to the above 

schedule. 

14

EXHIBITS CONTAINED WITHIN PURCHASED SPACE 

All display material and demonstrations must be confined to the limits of the Exhibitor's purchased 

display space both indoors and on the Static Display of Aircraft at the Airport. Therefore, please plan 

the size of Exhibits and Static Displays appropriately. If many people are expected to congregate at 

one time, demonstration areas should not be placed on the aisle line of the Exhibit. Normal aisle 

traffic cannot be interfered with at any time. Exhibits should be installed so that they do not project 

beyond the allotted space. 

NOISE LEVELS 

LABACE Management reserves the right to restrict Exhibits that, because of noise, method of 

operation or any other reason, become objectionable. 

SUBLETTING OR SHARING EXHIBIT SPACE 

No Exhibitor will assign, sublet or share the whole or any part of Exhibit Space purchased without 

the knowledge and consent of LABACE Management. Failure to advise LABACE Management in 

advance of shared Exhibit Space (including displaying the advertising of another Company's products 

or services) may result in an additional minimum Exhibiting charge of US$ 2,940 per Company, per 

Booth or US$ 268 per Static Display Space. Advertising material of any description may be displayed 

and distributed only within the Display Space(s) assigned to the Exhibitor presenting such material. 

No Exhibitor is to distribute materials outside of their assigned Exhibit Space without written 

approval from LABACE Management. 

DIRECT SELLING 

Direct selling on the Exhibit Floor and at the Static Display of Aircraft is prohibited. Canvassing by 

Exhibitors outside their assigned Booth Space and/or Static Display Space is prohibited. Canvassing 

and solicitation, except by Exhibiting Firms, are prohibited within 80km (50miles) of the Exhibit Hall 

or Static Display of Aircraft at the Airport. 

DISPLAY APPEARANCE REQUIREMENTS 

No part of an Exhibit, or signs relating thereto, may be taped, nailed, tacked, stapled, pasted or 

otherwise fastened to ceilings, walls, doors, windows, painted surfaces, columns, marble or fabric in 

any way; no holes may be drilled, cored or punched in walls, floors, tarmac or ramp. No application 

of paint on signs, displays or other objects is permitted. The use of adhesive-backed decals or similar 

items is prohibited. Damages resulting from the failure to observe these rules will be billed to the 

Exhibitor. Exposed parts of displays (including backs) must be completely finished so that they are 

not objectionable to other Exhibitors, Delegates or LABACE Management. 

HANGING SIGNS, MATERIALS, COMPONENTS, ETC. 

In the interest of safety, with the exception of Perimeter Booths, Exhibitors' signs or other materials 

may not be attached to the ceiling or overhead beams of the Exhibit Hall in any manner. Spotlights 

can be attached to the ceiling if they are focused on the Display and do not interfere with other 

Exhibits. Exhibitors requiring signs hung over Perimeter Booths or spotlight rigging must submit 

requests to LABACE Management for approval. All trusses and hanging signs must be assembled and 

hung by the official rigging contractor. Helium balloons and animals (including pets) are not permitted 

in the Exhibit Hall or the Static Display of Aircraft at the Airport. 

VIOLATIONS 

By signing the LABACE Application/Contract for Exhibit and/or Static Display Space, the Exhibitor 

agrees to abide by these Rules & Regulations as interpreted by LABACE Management. In fairness to 

all participants, Exhibitors found in violation of LABACE Rules & Regulations in the Exhibit Hall or 

at the Static Display will be required to make necessary changes on site at the Exhibitor's expense. 

If satisfactory changes cannot be made, LABACE Management reserves the right to terminate any 

and all rights to the Exhibit Space, and the Exhibitor will forfeit all fees paid. Violating Exhibitors will 

be ineligible for the indoor Priority-One or Priority-Two Lotteries in 2012 and/or will jeopardize 

placement at the Static Display of Aircraft. 

16 17

OFFICIAL SERVICE CONTRACTOR 

The Official Service Contractor for LABACE will be informed as soon as possible. 

PUBLICATIONS BINS 

As a service to Exhibitors and Publishers of trade publications, LABACE offers an area of Bins where 

publications may be displayed. Publications Bins will be available for periodicals only. Advertising 

material, including promotional brochures and pamphlets, are not permitted and will be discarded 

by LABACE Management with no refunds. LABACE provides an attendant to receive shipments, 

stock and maintain the Publications Bins. Exhibitors wishing to display a publication will be provided 

one free Bin per Exhibit Space reserved. Exhibitors and Publishers may purchase additional Bins at a 

cost of US$ 700 per Bin. All Companies must submit samples of their publications for review before 

Bins are reserved. The Publications Bins order form is will be provided in the Exhibitor Service Kit 

scheduled for distribution in late March 2011. 

SPONSORSHIP OPPORTUNITIES 

Tote Bags US$ 30,000 

Delegates literally carry your message all over the Airport, in the lobbies of the São Paulo hotels, 

through airports on their return home and in future travels. (Additional expenses could be incurred 

if more than two colors are used in printing.) 

Pocket Agenda US$ 8,500 

Guide Attendees directly to your Exhibit by using the Pocket Agenda for promoting your Company’s 

products or services. Be one step ahead of other Exhibitors by drawing potential customers to your 

Booth each time they use the Pocket Agenda to find their way through the Exhibit Hall. 

Press Room US$ 13,700 

A meeting place for business aviation’s international press, the LABACE Press Room provides a 

work and hospitality area for journalists to gather information, swap observations and network. The 

Sponsor’s logo and signs are displayed prominently. All refreshments and equipment are included in 

the sponsorship. 

LIABILITY 

The Exhibitor is solely responsible for the safeguarding of materials, equipment and displays at all 

times. LABACE Management employs general security when the Exhibit Hall and Static Display 

are closed. However, LABACE Management, the Airport and Infraero are not responsible for any 

loss, theft, damage, injury, or destruction of Exhibitor's property or the property of its agents or 

employees, by or from any cause whatsoever. The Exhibitor expressly releases LABACE Management, 

the Airport and Infraero and their respective officers, employees, members and agents, from any and 

all claims for such loss, theft, damage, injury or destruction, or for loss of good will (whether or not 

in relation to any property). 

Exhibitors must comply at all times with the Rules & Regulations of LABACE, the Airport and 

Infraero. These Rules & Regulations are subject to change prior to the time the Exhibition is held. 

Failure to follow LABACE, the Airport and Infraero Rules & Regulations will constitute a breach of 

contract. 

In addition, by signing the LABACE 2011 Exhibit and/or Static Display of Aircraft Application/ 

Contract, Exhibitors agree to comply with LABACE Management's interpretation of its Rules & 

Regulations. Complete Rules & Regulations for both the Exhibit Hall and Static Display of Aircraft at 

the Airport will be included in the Exhibitor Service Kit. 

INSURANCE 

It is suggested that Exhibitors obtain insurance covering losses such as theft and damage to property. 

The Exhibitor assumes entire responsibility and hereby agrees to protect, indemnify, defend and hold 

harmless LABACE Management, the Airport and Infraero and their respective officers, employees, 

members and agents from and against any and all claims, losses, injuries and damages to persons or 

property, governmental charges or fines and attorney's fees arising out of or caused by Exhibitor's 

installation, removal, maintenance, occupancy or use of the Exhibition premises, or any part thereof, 

or arising out of or caused by Exhibitor's participation in Exhibition activities. 

Labace Registration Badge Lanyards US$ 12,000 

For convenience in wearing Registration Badges, lanyards will be supplied to Attendees along with 

their credentials. The stylish lanyards at LABACE can include your Company’s name and logo. 

Opening General Brunch Speakers US$ 13,700 

Some of the biggest names in the aviation market will be with us at the opening general luncheon. 

Influential names, prominence amongst the prominent, sponsorship of the luncheon will bring your 

brand front and center at the Labace. 

Water Coolers at Static Display US$ 8,500 

Brazil is known for its tropical weather and beaches, but there is no sand at the airport and the 

business environment makes it much warmer in suit and tie attire – a little water to cool off these 

professionals is a must. In the heat of São Paulo every visitor will see your mark on the custom 

water coolers. Talk about brand visibility! 

“You are here” floor displays US$ 6,800 

“You are here” Convention Floor Displays (3) (One Sponsor for all three Displays) 

Internet Point US$ 11,500 

Technology is everywhere, and these three days are filled with business men who need to take a few 

minutes to check their e-mails and stay updated. What better way to get your brand seen than at the 

Internet Point where these thousands of business men research the new business prospects found at 

Labace. 

Valet Parking US$ 11,000 

When the public arrive by car at LABACE, they will be waiting for the Valet Parking amenities 

sponsored by your company! The Tag inside the cars and the adhesive offered to the exhibitors and 

special guests will present your brand. Upon arrival at LABACE, customers will quickly make their 

way to your Booth. 

SECURITY 

When the LABACE Exhibition and Static Display of Aircraft are open, there will be some perimeter 

security staffing. Notwithstanding the foregoing, LABACE, the Airport and Infraero will not be liable 

for loss or damage to Exhibitor's property, as further provided under the section entitled "Liability." 

Exhibitors are advised to obtain additional insurance coverage in advance to cover losses such as 

theft and damage to property. Order forms for additional Booth and Static Display security will be 

provided in the Exhibitor Service Kit scheduled for distribution in late March 2011. 

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MASTER SPONSOR 

US$ 51,500 (1 quota) 

The Master sponsor will have the exclusive title: Event Presenter and will have the following 

reciprocities: 

Logo on the event invitations; 

Logo on the advertisements; 

Logo on the promotional material; 

Banner on website; 

Double page ad in the official catalog; 

Logo on the e-mail marketing; 

Development of promotional action; 

Logo on the main entrance portal; 

Logo on the registration desk entrance; 

3 Banners as the exclusive event sponsor; 

Logo on the totem orientation signs in all the exhibition area; 

3 Banners as the exclusive sponsor at the opening ceremony; 

2 booths (18 sqm) in the exhibit hall to set up your stand or promotional actions. 

An advertisement in the daily news of the event. 

PLATINUM SPONSOR 

US$ 38,900 (2 quotas) 

The Platinum sponsor will carry the title of Event Sponsor and will have the following reciprocities: 




Single page ad in the official catalog; 




1 Banner as the exclusive event sponsor; 

1 Banner as the exclusive sponsor at the opening ceremony; 

1 booth (9sqm) in the hangar to set up your stand or promotional actions. 

GREEN EVENT 

The Green Event sponsor will have the following reciprocities: 



Logo on the promotional material; 


Single page ad in the official catalog; 




1 Banner as the exclusive event sponsor; 

Logo on the totem orientation signs in all the exhibition area; 

1 Banner as the exclusive sponsor at the opening ceremony; 

Spontaneous media coverage with focus on environmental friendly issues; 

Include the company’s image in the Carbon Neutral Activities. 

SILVER SPONSOR 

The Silver sponsor will have the following reciprocities: 





Logo on the registration desk entrance. 

US$ 28,000 (1 quota) 

US$ 18,000 (2 quotas) 

OFFICIAL SHOW GUIDE & DIRECTORY OF EXHIBITING COMPANIES ADS 

Full-page, four-color advertisement US$ 1,200 

Double page, four-color advertisement US$ 2,200 

Front Flap or Back Flap advertisement US$ 1,550 

Back Cover advertisement US$ 1,750 

LABACE WEBSITE 

Web Site with the LABACE information such as exhibitor facilities, city overview, exhibitor service 

kit, forms, sponsorship opportunities and other information. 

Visitors can find the schedule, location map, on-line registration, hotel accommodations, etc. 

Link to the official conference, summit and courses programmed and sponsored by ABAG during the 

LABACE 2011 week. 

Updated diary. Address: www.labace.com.br 

Audience and Target Public 

More than 500 aeronautical industry companies, 20,000 visitors/month and 57,000 pageviews within 

the following profile: 

ABAG members, LABACE exhibitors and visitors; 

Aircraft operators; 

Businessmen linked to General and Business Aviation; 

Pilots and technical professionals; 

Executives in the industry; 

Governmental organizations; 

Nonprofit organizations that are involved in aviation-related activities; 

Students in the sector. 

Formats 

Banner 1 – Animated and with link 

703 x 110 pixels (1 quota). 


290 x 60 pixels (2 quotas). 



Banner 4 - Rotating, 5 second display with Link 


Investment 

Banner 1 – US$ 900.00 per month. 




For an inside page, there is a 30% discount from the prices above. 

20 21

DISCOUNT PACKAGES 

CP 1 – Combo Package 1: SHOW GUIDE + LABACE WEB SITE + SPONSORSHIP 

OPPORTUNITIES 

Buy all three, get a 20% discount on show guide and web site ad. 

CP 2 – Combo Package 2: SHOW GUIDE + LABACE WEB SITE 

Buy both, get a 10% discount on show guide and web site ad. 

CP 3 – Combo Package 3: SHOW GUIDE + SPONSORSHIP OPPORTUNITIES 

Buy both, get a 10% discount on web site ad. 

CP 4 – Combo Package 4: LABACE WEB SITE + SPONSORSHIP OPPORTUNITIES 

Buy both, get a 10% discount discount on web site ad. 

PP – Period Package (only for Web Site): 2 months 

10% discount when buying ads for a period of two months in a row. 

AP – ABAG Member's Package 

Members have a 10% discount on advertising (web site and/or show guide). 

Note: The CP, PP and AP discounts are cumulative! 

FOR MORE INFORMATION, KINDLY CONTACT: 

Rogério Sautner - LABACE Latin America Office 

Tel: + (55) (11) 5032-2727; Fax: + (55) (11) 5031-1900 

e-mail: rogerio@abag.org.br 

GENERAL INFORMATION 

PHOTO USE PERMISSION: 

Any person who attends LABACE grants permission to use and publish his or her image or likeness 

collected in connection with the program for any usual and customary purpose of LABACE, including 

advertisements for LABACE and its programs. 

BANK WIRE TRANSFER INSTRUCTIONS: 

OUTSIDE BRAZIL: 

Bank: Banco Bradesco S/A 

Branch: Agência 2832-0 

Branch Address: Av. Do Cafe, 277 - Vila Guarani CEP: 04311-000 - São Paulo - SP - Brazil 

Account Name: Associação Brasileira de Aviação Geral - ABAG 

Account number: 12925-9 

Swift Code #: BBDEBRSPSPO 

INSIDE BRAZIL: 

Banco: 237 - Banco Bradesco S/A 

Agência: 2832-0 

Número da conta: 12925-9 

Favorecido: Associação Brasileira de Aviação Geral - ABAG 

CNPJ: 96.481.650/0001-75 

ELECTRIC 

Electric current may be utilized for the operation of apparatus that does not produce noises of an 

annoying nature. 

SMOKING 

Smoking is permitted at LABACE only in the designated areas. 

FIRE REGULATIONS AT THE AIRPORT 

All exits and exit aisles must be kept clear and unobstructed. No furniture, signs, easels, chairs or 

displays may protrude into aisles. Fire hose cabinets, fire extinguishers, sprinklers, or any other firesafety 

device must not be hidden, obstructed or otherwise disturbed. All materials used in Exhibit 

construction, decoration or as temporary cover must be certified as flame retardant. Inflammable 

fluids, substances, or materials of any nature may not be used. All materials and installations must 

comply with the requirements of LABACE. 

SHIPPING / STORAGE 

More detailed shipping information will be furnished in the Exhibitor Service Kit scheduled for 

distribution in late-march 2011. 

SPECIAL CONNECTIONS 

Water, drainage, electrical services and internet services are available solely through the Official 

Service Contractor. Order forms for the above services, other Booth items and labor will be 

included in the Exhibitor Service Kit. 

EXHIBITOR SERVICE KIT 

An Exhibitor Service Kit will be distributed by late-March 2011 to all Exhibitors who have paid in full. 

The Exhibitor Service Kit will include order forms for: 

• Audio/Visual Equipment • Decorating Service • Furniture • Rental Exhibits • Carpeting 

• Drayage & Storage • Catering. 

FOR MORE INFORMATION, KINDLY CONTACT 

LABACE Latin American Office 

ABAG - Associação Brasileira de Aviação Geral 

Rua Coronel Tobias Coelho, 147 

CEP 04357-070 – São Paulo, SP – Brasil 

Tel: +55 (11) 5032-2727 - Fax: +55 (11) 5031-1900 

e-mail: labace@abag.org.br www.abag.org.br 

ABAG represents 12,000 general aviation aircraft, based throughout Brazil, 

with over 100 trade companies as members, accessing 4,200 aerodromes in the country. 

We wait to meet you at LABACE 2011 

Please indicate on the wire transfer: company name, invoice number and reference for payment (i.e.; 

Exhibit Space, Static Display Space, Sponsorship, Registration, etc.) and e-mail labace@abag.org.br. 

CLEANING: 

LABACE Management will arrange to clean aisles during closed hours prior to opening each Show 

day, but this service does not include dusting, arranging or otherwise maintaining Exhibits. Exhibitors 

must keep their Displays neatly organized. Order forms for more detailed cleaning information will 

be provided in the Exhibitor Service Kit. 

CARPETING: 

LABACE Management provides aisle carpeting. Exhibitors who purchased Raw Booth Space are 

responsible for carpeting their own area. Premium Shell-Scheme and Basic Shell-Scheme packages 

include carpeting. Exhibitors must have LABACE Management approval when using their own 

carpeting in aisles between displays and will be charged based on the equivalent amount of Exhibit 

Space. 

DRESS: 

Due to the professional nature of the business aviation industry, dress for LABACE 2011 is business 

attire. 

from ABAG left to right: 

Francisco de Assis Campos Lyra - President & CEO, Ricardo Nogueira - Vice President, 

Rui Thomaz de Aquino - Past Chairman and Honorary Board Member 

and José Eduardo Brandão - Financial Director and Board Member 

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EXHIBITOR PROSPECTUS - ABAG

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