Global Social, Digital & Mobile Statistics, Jan 2014

micheledv60

Global Social, Digital & Mobile Statistics, Jan 2014

we

are

social

GLOBAL DIGITAL

STATISTICS 2014

WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS

We Are Social

wearesocial.sg • @wearesocialsg • 1


COUNTRIES DETAILED IN THIS REPORT

24!

4!

12!

3!

23!

6!

7! 14!

10!

13!

20!

16!

22!

15!

8!

5!

21!

17!

9!

19!

11!

18!

2!

1!

1 ARGENTINA

2 AUSTRALIA

3 BRAZIL

4 CANADA

5 CHINA

6 FRANCE

7 GERMANY

8 INDIA

9 INDONESIA

10 ITALY

11 JAPAN

12 MEXICO

13 NIGERIA

14 POLAND

15 RUSSIA

16 SAUDI ARABIA

17 SINGAPORE

18 SOUTH AFRICA

19 SOUTH KOREA

20 TURKEY

21 THAILAND

22 UNITED ARAB EMIRATES

23 UNITED KINGDOM

24 UNITED STATES

We Are Social

wearesocial.sg • @wearesocialsg • 2


PLEASE CONTACT US FOR REPORTS

ON OTHER COUNTRIES & REGIONS:

SAYHELLO@WEARESOCIAL.SG

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

We Are Social

wearesocial.sg • @wearesocialsg • 3


GLOBAL OVERVIEW

We Are Social

wearesocial.sg • @wearesocialsg • 4


JAN

2014

GLOBAL DATA SNAPSHOT

7,095,476,818

TOTAL WORLD POPULATION

2,484,915,152

INTERNET USERS

1,856,680,860

ACTIVE SOCIAL NETWORK USERS

52% 48%

URBAN

RURAL

35%

INTERNET PENETRATION

26%

SOCIAL NETWORKING PENETRATION

6,572,950,124

MOBILE SUBSCRIBERS

MOBILE PENETRATION

93%

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 5


JAN

2014

SHARE OF GLOBAL USERS BY REGION

CENTRAL &

EASTERN EUROPE

WESTERN EUROPE

5% 6%

NORTH AMERICA

5% 11%

11% 5%

CENTRAL AMERICA

3% 4%

3% 3%

6% 10%

13% 8%

MIDDLE EAST

4% 4%

4% 5%

AFRICA

7% 7%

CENTRAL ASIA

2% 1%

1% 2%

SOUTH ASIA

23% 6%

8% 18%

EAST ASIA

22% 37%

30% 22%

SOUTHEAST ASIA

9% 9%

6% 11%

SOUTH AMERICA

16% 4%

POPULATION

INTERNET USERS

SOCIAL MEDIA USERS

MOBILE SUBSCRIPTIONS

6% 10%

8% 8%

8% 11% OCEANIA

1% 1%

1% 1%

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 6


JAN

2014

INTERNET PENETRATION BY REGION

NORTH

AMERICA

WESTERN

EUROPE

54%!

CENTRAL &

EASTERN

EUROPE

81%!

34%!

CENTRAL

AMERICA

47%!

SOUTH

AMERICA

78%!

18%!

AFRICA

37%!

MIDDLE

EAST

29%!

12%!

SOUTH

ASIA

CENTRAL

ASIA

25%!

48%!

EAST

ASIA

SOUTHEAST

ASIA

63%!

OCEANIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 7


JAN

2014

INTERNET PENETRATION BY REGION

81%!

78%!

63%!

54%!

48%! 47%!

37%! 35%!

34%!

29%!

25%!

18%!

12%!

NORTH

AMERICA

WESTERN

EUROPE

OCEANIA

CENTRAL &

EASTERN

EUROPE

EAST

ASIA

SOUTH

AMERICA

MIDDLE

EAST

WORLD

AVERAGE

CENTRAL

AMERICA

CENTRAL

ASIA

SOUTHEAST

ASIA

AFRICA

SOUTH

ASIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 8


JAN

2014

SOCIAL PENETRATION BY REGION

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

NORTH

AMERICA

WESTERN

EUROPE

33%!

CENTRAL &

EASTERN

EUROPE

56%!

34%!

CENTRAL

AMERICA

44%!

SOUTH

AMERICA

44%!

7%!

AFRICA

24%!

MIDDLE

EAST

5%!

7%!

SOUTH

ASIA

CENTRAL

ASIA

26%!

43%!

EAST

ASIA

SOUTHEAST

ASIA

44%!

OCEANIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 9


JAN

2014

SOCIAL PENETRATION BY REGION

BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

56%!

44%! 44%! 44%!

43%!

34%!

33%!

26%! 26%!

24%!

7%! 7%!

5%!

NORTH

AMERICA

WESTERN

EUROPE

OCEANIA

SOUTH

AMERICA

EAST

ASIA

CENTRAL

AMERICA

CENTRAL &

EASTERN

EUROPE

WORLD

AVERAGE

SOUTHEAST

ASIA

MIDDLE

EAST

AFRICA

SOUTH

ASIA

CENTRAL

ASIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 10


JAN

2014

ACTIVE USERS BY SOCIAL PLATFORM

FACEBOOK

1,184 M

QQ

816 M

QZONE

632 M

WHATSAPP

GOOGLE+

WECHAT

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO

400 M

300 M

272 M

259 M

232 M

230 M

220 M

SOCIAL NETWORK

MESSENGER / CHAT APP

We Are Social

• Sources: most recent user data in company press releases, correct as at January 2014

wearesocial.sg • @wearesocialsg • 11


JAN

2014

MOBILE PENETRATION BY REGION

NORTH

AMERICA

WESTERN

EUROPE

151%!

CENTRAL &

EASTERN

EUROPE

101%!

89%!

CENTRAL

AMERICA

124%!

SOUTH

AMERICA

129%!

67%!

AFRICA

112%!

MIDDLE

EAST

90%!

72%!

SOUTH

ASIA

CENTRAL

ASIA

109%!

92%!

EAST

ASIA

SOUTHEAST

ASIA

94%!

OCEANIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 12


JAN

2014

MOBILE PENETRATION BY REGION

151%!

129%!

124%!

112%! 109%!

101%!

94%! 93%! 92%! 90%! 89%!

72%!

67%!

CENTRAL &

EASTERN

EUROPE

WESTERN

EUROPE

SOUTH

AMERICA

MIDDLE

EAST

SOUTHEAST

ASIA

NORTH

AMERICA

OCEANIA

WORLD

AVERAGE

EAST

ASIA

CENTRAL

ASIA

CENTRAL

AMERICA

SOUTH

ASIA

AFRICA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 13


JAN

2014

MOBILE BROADBAND PENETRATION

NORTH

AMERICA

WESTERN

EUROPE

39%!

CENTRAL &

EASTERN

EUROPE

72%!

8%!

CENTRAL

AMERICA

23%!

SOUTH

AMERICA

55%!

7%!

AFRICA

13%!

MIDDLE

EAST

16%!

4%!

SOUTH

ASIA

CENTRAL

ASIA

18%!

28%!

EAST

ASIA

SOUTHEAST

ASIA

66%!

OCEANIA

We Are Social

• Sources: US Census Bureau, International Telecommunication Union

wearesocial.sg • @wearesocialsg • 14


JAN

2014

MOBILE BROADBAND PENETRATION

72%!

66%!

55%!

39%!

28%!

23%!

21%!

18%!

16%!

13%!

8%! 7%!

4%!

NORTH

AMERICA

OCEANIA

WESTERN

EUROPE

CENTRAL &

EASTERN

EUROPE

EAST

ASIA

SOUTH

AMERICA

WORLD

AVERAGE

SOUTHEAST

ASIA

CENTRAL

ASIA

MIDDLE

EAST

CENTRAL

AMERICA

AFRICA

SOUTH

ASIA

We Are Social

• Sources: US Census Bureau, International Telecommunication Union

wearesocial.sg • @wearesocialsg • 15


JAN

2014

MOBILE BROADBAND SUBSCRIPTIONS

NORTH

AMERICA

WESTERN

EUROPE

127M!

CENTRAL &

EASTERN

EUROPE

252M!

15M!

CENTRAL

AMERICA

93M!

SOUTH

AMERICA

228M!

83M!

AFRICA

37M!

MIDDLE

EAST

18M!

61M!

SOUTH

ASIA

CENTRAL

ASIA

112M!

444M!

EAST

ASIA

SOUTHEAST

ASIA

24M!

OCEANIA

We Are Social

• Source: International Telecommunication Union

wearesocial.sg • @wearesocialsg • 16


JAN

2014

NORTH AMERICA

351,300,266

TOTAL POPULATION

284,093,742

INTERNET USERS

82%

URBAN

81%

INTERNET PENETRATION

18%

RURAL

197,033,600

ACTIVE SOCIAL NETWORK USERS

56%

SOCIAL NETWORKING PENETRATION

353,899,984

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

101%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 17


JAN

2014

CENTRAL AMERICA

195,127,178

TOTAL POPULATION

66,034,487

INTERNET USERS

71%

URBAN

34%

INTERNET PENETRATION

29%

RURAL

66,951,880

ACTIVE SOCIAL NETWORK USERS

34%

SOCIAL NETWORKING PENETRATION

173,787,140

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

89%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 18


JAN

2014

SOUTH AMERICA

408,157,815

TOTAL POPULATION

193,655,950

INTERNET USERS

83%

URBAN

47%

INTERNET PENETRATION

17%

RURAL

179,145,980

ACTIVE SOCIAL NETWORK USERS

44%

SOCIAL NETWORKING PENETRATION

508,079,743

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

124%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 19


JAN

2014

WESTERN EUROPE

416,767,521

TOTAL POPULATION

326,197,681

INTERNET USERS

77%

URBAN

78%

INTERNET PENETRATION

23%

RURAL

185,034,740

ACTIVE SOCIAL NETWORK USERS

44%

SOCIAL NETWORKING PENETRATION

538,572,700

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

129%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 20


JAN

2014

CENTRAL & EASTERN EUROPE

323,365,917

TOTAL POPULATION

174,727,847

INTERNET USERS

68%

URBAN

54%

INTERNET PENETRATION

32%

RURAL

106,440,000

ACTIVE SOCIAL NETWORK USERS

33%

SOCIAL NETWORKING PENETRATION

486,919,115

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

151%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 21


JAN

2014

MIDDLE EAST

279,192,238

TOTAL POPULATION

102,346,717

INTERNET USERS

72%

URBAN

37%

INTERNET PENETRATION

28%

RURAL

66,900,000

ACTIVE SOCIAL NETWORK USERS

24%

SOCIAL NETWORKING PENETRATION

311,419,837

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

112%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 22


JAN

2014

AFRICA

1,125,664,947

TOTAL POPULATION

205,185,547

INTERNET USERS

39%

URBAN

18%

INTERNET PENETRATION

61%

RURAL

79,851,240

ACTIVE SOCIAL NETWORK USERS

750,257,377

ACTIVE MOBILE SUBSCRIPTIONS

7%

SOCIAL NETWORKING PENETRATION

67%

MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 23


JAN

2014

CENTRAL ASIA

113,197,987

TOTAL POPULATION

32,444,899

INTERNET USERS

38%

URBAN

29%

INTERNET PENETRATION

62%

RURAL

5,740,000

ACTIVE SOCIAL NETWORK USERS

5%

SOCIAL NETWORKING PENETRATION

102,433,527

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

90%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 24


JAN

2014

SOUTH ASIA

1,630,919,286

TOTAL POPULATION

188,303,759

INTERNET USERS

112,696,000

ACTIVE SOCIAL NETWORK USERS

1,173,703,583

ACTIVE MOBILE SUBSCRIPTIONS

31% 69%

URBAN

RURAL

12%

INTERNET PENETRATION

7%

SOCIAL NETWORKING PENETRATION

72%

MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

wearesocial.sg • @wearesocialsg • 25


JAN

2014

EAST ASIA

1,584,806,482

TOTAL POPULATION

756,093,363

INTERNET USERS

56%

URBAN

48%

INTERNET PENETRATION

44%

RURAL

678,728,200

ACTIVE SOCIAL NETWORK USERS

43%

SOCIAL NETWORKING PENETRATION

1,451,087,957

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

92%

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

wearesocial.sg • @wearesocialsg • 26


JAN

2014

SOUTHEAST ASIA

630,551,581

TOTAL POPULATION

155,173,606

INTERNET USERS

45%

URBAN

25%

INTERNET PENETRATION

55%

RURAL

161,996,000

ACTIVE SOCIAL NETWORK USERS

26%

SOCIAL NETWORKING PENETRATION

688,607,654

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

109%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 27


JAN

2014

OCEANIA

36,425,600

TOTAL POPULATION

23,025,488

INTERNET USERS

71%

URBAN

63%

INTERNET PENETRATION

29%

RURAL

16,163,220

ACTIVE SOCIAL NETWORK USERS

44%

SOCIAL NETWORKING PENETRATION

34,181,507

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

94%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 28


JAN

2014

INTERNET PENETRATION BY COUNTRY

53%!

86%!

GERMANY

RUSSIA

CANADA

80%!

USA

UK 87%!

65%!

84%!

FRANCE 83%!

58%!

ITALY

POLAND

TURKEY

45%!

UAE

83%!

INDIA

CHINA

42%!

SOUTH

KOREA

84%!

79%!

JAPAN

38%!

MEXICO

32%!

NIGERIA

53%!

SAUDI

ARABIA

12%!

SINGAPORE

26%! THAILAND

73%!

BRAZIL

49%!

15%!

INDONESIA

ARGENTINA

55%!

41%!

SOUTH

AFRICA

81%!

AUSTRALIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg • @wearesocialsg • 29


JAN

2014

INTERNET PENETRATION BY COUNTRY

87%! 86%!

84%! 84%!

83%! 83%! 81%! 80%! 79%!

73%!

65%!

58%!

55%!

53%! 53%!

49%!

45%! 44%!

41%!

38%!

35%!

32%!

26%!

15%!

12%!

UK

CANADA

GERMANY

SOUTH KOREA

FRANCE

UAE

AUSTRALIA

USA

JAPAN

SINGAPORE

POLAND

ITALY

ARGENTINA

RUSSIA

SAUDI ARABIA

BRAZIL

TURKEY

CHINA

SOUTH AFRICA

MEXICO

WORLD AVERAGE

NIGERIA

THAILAND

INDONESIA

INDIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg • @wearesocialsg • 30


JAN

2014

TIME SPENT ON THE INTERNET

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

6.1!

ACCESS THROUGH LAPTOP / DESKTOP

5.6!

ACCESS THROUGH MOBILE DEVICE

1.0!

1.0!

1.4!

1.4!

1.7!

1.5!

1.5!

1.6!

2.0!

1.9!

1.9!

2.1!

2.0!

1.9!

2.4!

2.5!

2.5!

2.4!

2.6!

3.2!

3.0!

3.1!

3.0!

3.4!

3.5!

3.5!

3.8!

4.2!

4.1!

4.5!

4.5!

5.0!

5.0!

4.9!

4.9!

4.9!

4.9!

4.8!

4.7!

5.5!

5.4!

5.3!

5.2!

5.2!

5.2!

5.1!

N/A!

BRAZIL

SOUTH AFRICA

INDONESIA

MEXICO

SINGAPORE

USA

UAE

ARGENTINA

THAILAND

POLAND

SAUDI ARABIA

RUSSIA

INDIA

CANADA

TURKEY

WEIGHTED

AVERAGE

ITALY

CHINA

AUSTRALIA

UK

FRANCE

GERMANY

JAPAN

SOUTH KOREA

NIGERIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC

wearesocial.sg • @wearesocialsg • 31


JAN

2014

SOCIAL PENETRATION BY COUNTRY

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

33%!

55%!

GERMANY

RUSSIA

CANADA

56%!

USA

UK 57%!

31%!

35%!

FRANCE 42%!

42%!

ITALY

POLAND

TURKEY

45%!

UAE

80%!

INDIA

CHINA

46%!

SOUTH

KOREA

27%!

17%!

JAPAN

43%!

MEXICO

6%!

NIGERIA

28%!

SAUDI

ARABIA

7%!

SINGAPORE

36%! THAILAND

59%!

BRAZIL

43%!

25%!

INDONESIA

ARGENTINA

56%!

20%!

SOUTH

AFRICA

57%!

AUSTRALIA

We Are Social

• Sources: US Census Bureau, Tencent, Facebook

wearesocial.sg • @wearesocialsg • 32


JAN

2014

SOCIAL PENETRATION BY COUNTRY

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

50%!

82%!

GERMANY

RUSSIA

CANADA

75%!

USA

UK 76%!

56%!

74%!

FRANCE 68%!

54%!

ITALY

POLAND

TURKEY

44%!

UAE

81%!

INDIA

CHINA

42%!

SOUTH

KOREA

74%!

58%!

JAPAN

37%!

MEXICO

N/A!

NIGERIA

51%!

SAUDI

ARABIA

12%!

SINGAPORE

25%!

70%!

THAILAND

BRAZIL

48%!

15%!

INDONESIA

ARGENTINA

54%!

40%!

SOUTH

AFRICA

73%!

AUSTRALIA

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 33


JAN

2014

SOCIAL PENETRATION BY COUNTRY

VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

80%!

59%! 57%! 57%! 56%! 56%!

55%!

46%!

45%!

43%! 43%! 42%! 42%!

36%! 35%!

33%!

31%!

28%!

27%! 26%!

25%!

20%!

17%!

7%! 6%!

UAE

SINGAPORE

AUSTRALIA

UK

ARGENTINA

USA

CANADA

CHINA

TURKEY

MEXICO

BRAZIL

FRANCE

ITALY

THAILAND

GERMANY

RUSSIA

POLAND

SAUDI ARABIA

SOUTH KOREA

WORLD AVERAGE

INDONESIA

SOUTH AFRICA

JAPAN

INDIA

NIGERIA

We Are Social

• Sources: US Census Bureau, Tencent, Facebook

wearesocial.sg • @wearesocialsg • 34


JAN

2014

SOCIAL PENETRATION BY COUNTRY

VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

82%!

81%!

76%! 75%! 74%! 74%! 73%!

70%!

68%!

58%!

56%!

54%! 54%!

51%! 50%!

48%!

44%!

42%!

40%! 39%!

37%!

25%!

15%!

12%!

N/A!

CANADA

UAE

UK

USA

SOUTH KOREA

GERMANY

AUSTRALIA

SINGAPORE

FRANCE

JAPAN

POLAND

ITALY

ARGENTINA

SAUDI ARABIA

RUSSIA

BRAZIL

TURKEY

CHINA

SOUTH AFRICA

WEIGHTED

AVERAGE

MEXICO

THAILAND

INDONESIA

INDIA

NIGERIA

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 35


JAN

2014

TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

4.3!

3.8!

3.7!

3.3!

3.1!

3.0!

2.9!

2.8!

2.5!

2.5! 2.4!

2.3! 2.3!

2.2! 2.2!

2.1! 2.0!

1.9!

1.6!

1.5! 1.5!

1.4!

1.0!

0.8!

N/A!

ARGENTINA

MEXICO

THAILAND

UAE

BRAZIL

SOUTH AFRICA

INDONESIA

SAUDI ARABIA

TURKEY

ITALY

INDIA

CANADA

USA

RUSSIA

SINGAPORE

AUSTRALIA

WEIGHTED

AVERAGE

UK

POLAND

CHINA

FRANCE

GERMANY

SOUTH KOREA

JAPAN

NIGERIA

We Are Social

• Source: GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 36


JAN

2014

MOBILE PENETRATION BY COUNTRY

184%!

76%!

GERMANY

RUSSIA

CANADA

103%!

USA

UK 130%!

132%!

133%!

FRANCE 109%!

158%!

ITALY

POLAND

TURKEY

84%!

UAE

252%!

INDIA

CHINA

89%!

SOUTH

KOREA

110%!

109%!

JAPAN

87%!

MEXICO

65%!

NIGERIA

197%!

SAUDI

ARABIA

73%!

SINGAPORE 148%!

125%! THAILAND

BRAZIL

134%!

112%!

INDONESIA

ARGENTINA

138%!

141%!

SOUTH

AFRICA

110%!

AUSTRALIA

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 37


JAN

2014

MOBILE PENETRATION BY COUNTRY

UAE

SAUDI ARABIA

RUSSIA

ITALY

SINGAPORE

SOUTH AFRICA

ARGENTINA

BRAZIL

GERMANY

POLAND

UK

THAILAND

INDONESIA

AUSTRALIA

SOUTH KOREA

FRANCE

JAPAN

USA

WORLD AVERAGE

CHINA

MEXICO

TURKEY

CANADA

INDIA

NIGERIA

158%!

148%!

141%!

138%!

134%!

133%!

132%!

130%!

125%!

112%!

110%!

110%!

109%!

109%!

103%!

93%!

89%!

87%!

84%!

76%!

73%!

65%!

197%!

184%!

252%!

We Are Social

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

wearesocial.sg • @wearesocialsg • 38


INDIVIDUAL COUNTRY SNAPSHOTS

We Are Social

wearesocial.sg • @wearesocialsg • 39


ARGENTINA

We Are Social

wearesocial.sg • @wearesocialsg • 40


JAN

2014

ARGENTINA: DATA SNAPSHOT

42,610,981

TOTAL POPULATION

23,543,412

INTERNET USERS

24,000,000

ACTIVE FACEBOOK USERS

58,599,390

ACTIVE MOBILE SUBSCRIPTIONS

93%

URBAN

55%

INTERNET PENETRATION

56%

FACEBOOK PENETRATION

MOBILE PENETRATION

7%!

RURAL

138%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 41


JAN

2014

ARGENTINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 11M 42%

3H 25M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 42


JAN

2014

ARGENTINA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

54% 4H 17M

59%

21%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 43


JAN

2014

ARGENTINA: SOCIAL MEDIA USE

ANY SOCIAL

NETWORK

65%

95%

FACEBOOK

56%

90%

GOOGLE+

27%

67%

TWITTER

23%

51%

LINKEDIN

11%

31%

BADOO

8%

25%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 44


JAN

2014

ARGENTINA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

31% 86%

85%

25%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 45


AUSTRALIA

We Are Social

wearesocial.sg • @wearesocialsg • 46


JAN

2014

AUSTRALIA: DATA SNAPSHOT

22,262,501

TOTAL POPULATION

18,129,727

INTERNET USERS

12,800,000

ACTIVE FACEBOOK USERS

24,400,000

ACTIVE MOBILE SUBSCRIPTIONS

89%

URBAN

81%

INTERNET PENETRATION

57%

FACEBOOK PENETRATION

MOBILE PENETRATION

11%!

RURAL

110%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 47


JAN

2014

AUSTRALIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 30M 59%

1H 40M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 48


JAN

2014

AUSTRALIA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

73% 2H 05M

55%

14%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 49


JAN

2014

AUSTRALIA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

62%

89%

FACEBOOK

53%

81%

TWITTER

14%

42%

GOOGLE+

14%

30%

LINKEDIN

11%

23%

INSTAGRAM

7%

15%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 50


JAN

2014

AUSTRALIA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

65% 90%

78%

41%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 51


BRAZIL

We Are Social

wearesocial.sg • @wearesocialsg • 52


JAN

2014

BRAZIL: DATA SNAPSHOT

201,009,622

TOTAL POPULATION

99,357,737

INTERNET USERS

86,000,000

ACTIVE FACEBOOK USERS

268,440,423

ACTIVE MOBILE SUBSCRIPTIONS

85%

URBAN

49%

INTERNET PENETRATION

43%

FACEBOOK PENETRATION

MOBILE PENETRATION

15%

RURAL

134%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 53


JAN

2014

BRAZIL: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

6H 03M 39%

2H 26M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 54


JAN

2014

BRAZIL: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

48% 3H 08M

59%

24%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 55


JAN

2014

BRAZIL: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

72%

98%

FACEBOOK

57%

94%

GOOGLE+

28%

75%

TWITTER

21%

56%

LINKEDIN

13%

54%

ORKUT

12%

39%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 56


JAN

2014

BRAZIL: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

26% 89%

82%

30%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 57


CANADA

We Are Social

wearesocial.sg • @wearesocialsg • 58


JAN

2014

CANADA: DATA SNAPSHOT

34,568,211

TOTAL POPULATION

29,760,764

INTERNET USERS

81%

URBAN

INTERNET PENETRATION

86%

19%

RURAL

19,000,000

ACTIVE FACEBOOK USERS

26,263,000

ACTIVE MOBILE SUBSCRIPTIONS

55%

FACEBOOK PENETRATION

76%

MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 59


JAN

2014

CANADA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 53M 58%

1H 51M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 60


JAN

2014

CANADA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

82% 2H 19M

46%

9%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 61


JAN

2014

CANADA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

66%

91%

FACEBOOK

57%

85%

TWITTER

22%

46%

GOOGLE+

13%

45%

LINKEDIN

11%

30%

PINTEREST

10%

26%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 62


JAN

2014

CANADA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

56% 89%

77%

27%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 63


CHINA

We Are Social

wearesocial.sg • @wearesocialsg • 64


JAN

2014

CHINA: DATA SNAPSHOT

1,349,585,838

TOTAL POPULATION

590,560,000

INTERNET USERS

623,300,000

ACTIVE QZONE USERS

1,206,553,000

ACTIVE MOBILE SUBSCRIPTIONS

51%

URBAN

44%

INTERNET PENETRATION

46%

QZONE PENETRATION

MOBILE PENETRATION

89%

49%

RURAL

We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU

wearesocial.sg • @wearesocialsg • 65


JAN

2014

CHINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 31M 43%

1H 55M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 66


JAN

2014

CHINA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

42% 1H 30M

51%

24%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 67


JAN

2014

CHINA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

87%

98%

SINA WEIBO

62%

83%

QZONE

53%

76%

TENCENT WEIBO

51%

75%

TENCENT

51%

74%

YOUKU

35%

56%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 68


JAN

2014

CHINA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

47% 96%

98%

69%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 69


FRANCE

We Are Social

wearesocial.sg • @wearesocialsg • 70


JAN

2014

FRANCE: DATA SNAPSHOT

65,951,611

TOTAL POPULATION

54,473,474

INTERNET USERS

28,000,000

ACTIVE FACEBOOK USERS

72,180,000

ACTIVE MOBILE SUBSCRIPTIONS

86%

URBAN

83%

INTERNET PENETRATION

42%

FACEBOOK PENETRATION

MOBILE PENETRATION

14%

RURAL

109%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 71


JAN

2014

FRANCE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 07M 54%

0H 58M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 72


JAN

2014

FRANCE: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

68% 1H 29M

41%

10%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 73


JAN

2014

FRANCE: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

55%

85%

FACEBOOK

43%

74%

GOOGLE+

11%

35%

TWITTER

10%

24%

LINKEDIN

5%

23%

VIADEO

13%

5%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 74


JAN

2014

FRANCE: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

42% 88%

74%

26%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 75


GERMANY

We Are Social

wearesocial.sg • @wearesocialsg • 76


JAN

2014

GERMANY: DATA SNAPSHOT

81,147,265

TOTAL POPULATION

74%

URBAN

26%

RURAL

68,296,919

INTERNET USERS

INTERNET PENETRATION

84%

28,000,000

ACTIVE FACEBOOK USERS

107,700,000

ACTIVE MOBILE SUBSCRIPTIONS

35%

FACEBOOK PENETRATION

MOBILE PENETRATION

133%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 77


JAN

2014

GERMANY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

3H 46M 62%

1H 27M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 78


JAN

2014

GERMANY: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

74% 1H 25M

46%

13%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 79


JAN

2014

GERMANY: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

52%

81%

FACEBOOK

45%

72%

TWITTER

8%

32%

GOOGLE+

7%

21%

OTHER

8%

2%

INSTAGRAM

7%

2%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 80


JAN

2014

GERMANY: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

40% 88%

76%

32%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 81


INDIA

We Are Social

wearesocial.sg • @wearesocialsg • 82


JAN

2014

INDIA: DATA SNAPSHOT

1,220,800,359

TOTAL POPULATION

151,598,994

INTERNET USERS

90,000,000

ACTIVE FACEBOOK USERS

893,862,000

ACTIVE MOBILE SUBSCRIPTIONS

31%

URBAN

12%

INTERNET PENETRATION

7%

FACEBOOK PENETRATION

73%

MOBILE PENETRATION

69%

RURAL

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

wearesocial.sg • @wearesocialsg • 83


JAN

2014

INDIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 54M 11%

2H 36M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 84


JAN

2014

INDIA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

12% 2H 26M

57%

29%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 85


JAN

2014

INDIA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

72%

97%

FACEBOOK

55%

94%

GOOGLE+

35%

78%

TWITTER

30%

67%

LINKEDIN

24%

54%

ORKUT

17%

51%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 86


JAN

2014

INDIA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

13% 95%

91%

54%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 87


INDONESIA

We Are Social

wearesocial.sg • @wearesocialsg • 88


JAN

2014

INDONESIA: DATA SNAPSHOT

251,160,124

TOTAL POPULATION

38,191,873

INTERNET USERS

62,000,000

ACTIVE FACEBOOK USERS

281,963,665

ACTIVE MOBILE SUBSCRIPTIONS

51%

URBAN

15%

INTERNET PENETRATION

25%

FACEBOOK PENETRATION

MOBILE PENETRATION

49%

RURAL

112%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 89


JAN

2014

INDONESIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 27M 14%

2H 30M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 90


JAN

2014

INDONESIA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

15% 2H 54M

74%

32%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 91


JAN

2014

INDONESIA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

79%

98%

FACEBOOK

59%

93%

TWITTER

41%

80%

GOOGLE+

33%

74%

LINKEDIN

15%

39%

INSTAGRAM

12%

32%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 92


JAN

2014

INDONESIA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

14% 94%

95%

57%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 93


ITALY

We Are Social

wearesocial.sg • @wearesocialsg • 94


JAN

2014

ITALY: DATA SNAPSHOT

61,482,297

TOTAL POPULATION

35,531,527

INTERNET USERS

26,000,000

ACTIVE FACEBOOK USERS

97,226,000

ACTIVE MOBILE SUBSCRIPTIONS

68%

URBAN

58%

INTERNET PENETRATION

42%

FACEBOOK PENETRATION

MOBILE PENETRATION

32%

RURAL

158%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 95


JAN

2014

ITALY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 42M 46%

1H 59M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 96


JAN

2014

ITALY: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

54% 2H 29M

47%

16%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 97


JAN

2014

ITALY: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

61%

92%

FACEBOOK

49%

83%

GOOGLE+

16%

53%

TWITTER

15%

41%

LINKEDIN

9%

24%

INSTAGRAM

8%

17%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 98


JAN

2014

ITALY: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

41% 92%

84%

30%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 99


JAPAN

We Are Social

wearesocial.sg • @wearesocialsg • 100


JAN

2014

JAPAN: DATA SNAPSHOT

127,253,075

TOTAL POPULATION

100,684,474

INTERNET USERS

22,000,000

ACTIVE FACEBOOK USERS

138,362,823

ACTIVE MOBILE SUBSCRIPTIONS

91%

URBAN

79%

INTERNET PENETRATION

17%

FACEBOOK PENETRATION

MOBILE PENETRATION

9%!

RURAL

109%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 101


JAN

2014

JAPAN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

3H 27M 48%

1H 01M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 102


JAN

2014

JAPAN: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

58% 0H 45M

11%

5%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 103


JAN

2014

JAPAN: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

42%

66%

TWITTER

22%

39%

FACEBOOK

22%

38%

MIXI

8%

25%

GOOGLE+

2%

17%

TUMBLR

2%

1%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 104


JAN

2014

JAPAN: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

25% 89%

81%

44%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 105


MEXICO

We Are Social

wearesocial.sg • @wearesocialsg • 106


JAN

2014

MEXICO: DATA SNAPSHOT

116,220,947

TOTAL POPULATION

44,173,551

INTERNET USERS

50,000,000

ACTIVE FACEBOOK USERS

100,785,917

ACTIVE MOBILE SUBSCRIPTIONS

78%

URBAN

38%

INTERNET PENETRATION

43%

FACEBOOK PENETRATION

MOBILE PENETRATION

87%

22%

RURAL

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 107


JAN

2014

MEXICO: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 22M 33%

3H 10M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 108


JAN

2014

MEXICO: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

37% 3H 46M

59%

21%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 109


JAN

2014

MEXICO: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

72%

98%

FACEBOOK

61%

94%

GOOGLE+

29%

74%

TWITTER

27%

62%

LINKEDIN

12%

36%

INSTAGRAM

8%

28%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 110


JAN

2014

MEXICO: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

37% 95%

91%

39%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 111


NIGERIA

We Are Social

wearesocial.sg • @wearesocialsg • 112


JAN

2014

NIGERIA: DATA SNAPSHOT

174,507,539

TOTAL POPULATION

55,930,391

INTERNET USERS

11,200,000

ACTIVE FACEBOOK USERS

114,000,000

ACTIVE MOBILE SUBSCRIPTIONS

50%

URBAN

32%

INTERNET PENETRATION

6%

FACEBOOK PENETRATION

65%

MOBILE PENETRATION

50%

RURAL

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 113


POLAND

We Are Social

wearesocial.sg • @wearesocialsg • 114


JAN

2014

POLAND: DATA SNAPSHOT

38,383,809

TOTAL POPULATION

24,969,935

INTERNET USERS

11,800,000

ACTIVE FACEBOOK USERS

50,840,000

ACTIVE MOBILE SUBSCRIPTIONS

61%

URBAN

65%

INTERNET PENETRATION

31%

FACEBOOK PENETRATION

MOBILE PENETRATION

39%

RURAL

132%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 115


JAN

2014

POLAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 59M 45%

1H 21M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 116


JAN

2014

POLAND: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

56% 1H 37M

27%

9%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 117


JAN

2014

POLAND: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

77%

90%

FACEBOOK

59%

74%

NASZAKLASA

29%

55%

GOOGLE+

26%

46%

TWITTER

10%

18%

LINKEDIN

12%

5%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 118


JAN

2014

POLAND: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

35% 90%

78%

28%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 119


RUSSIA

We Are Social

wearesocial.sg • @wearesocialsg • 120


JAN

2014

RUSSIA: DATA SNAPSHOT

142,500,482

TOTAL POPULATION

75,926,004

INTERNET USERS

46,800,000

ACTIVE VKONTAKTE USERS

261,886,329

ACTIVE MOBILE SUBSCRIPTIONS

74%

URBAN

53%

INTERNET PENETRATION

33%

VKONTAKTE PENETRATION

MOBILE PENETRATION

26%

RURAL

184%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 121


JAN

2014

RUSSIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 56M 36%

1H 22M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 122


JAN

2014

RUSSIA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

50% 2H 11M

46%

12%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 123


JAN

2014

RUSSIA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

80%

94%

VKONTAKTE

52%

75%

ODNOKLASSNIKI

44%

69%

FACEBOOK

41%

68%

GOOGLE+

24%

52%

TWITTER

18%

39%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 124


JAN

2014

RUSSIA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

36% 93%

82%

39%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 125


SAUDI ARABIA

We Are Social

wearesocial.sg • @wearesocialsg • 126


JAN

2014

SAUDI ARABIA: DATA SNAPSHOT

26,939,583

TOTAL POPULATION

14,328,632

INTERNET USERS

7,600,000

ACTIVE FACEBOOK USERS

53,012,322

ACTIVE MOBILE SUBSCRIPTIONS

82%

URBAN

53%

INTERNET PENETRATION

28%

FACEBOOK PENETRATION

MOBILE PENETRATION

18%

RURAL

197%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 127


JAN

2014

SAUDI ARABIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 57M 47%

3H 01M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 128


JAN

2014

SAUDI ARABIA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

51% 2H 48M

51%

20%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 129


JAN

2014

SAUDI ARABIA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

66%

94%

FACEBOOK

55%

89%

TWITTER

41%

77%

GOOGLE+

32%

75%

INSTAGRAM

16%

33%

LINKEDIN

13%

31%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 130


JAN

2014

SAUDI ARABIA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

73% 89%

83%

31%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 131


SINGAPORE

We Are Social

wearesocial.sg • @wearesocialsg • 132


JAN

2014

SINGAPORE: DATA SNAPSHOT

5,460,302

TOTAL POPULATION

3,971,318

INTERNET USERS

3,200,000

ACTIVE FACEBOOK USERS

8,063,000

ACTIVE MOBILE SUBSCRIPTIONS

100%

URBAN

73%

INTERNET PENETRATION

59%

FACEBOOK PENETRATION

MOBILE PENETRATION

148%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 133


JAN

2014

SINGAPORE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 16M 64%

1H 57M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 134


JAN

2014

SINGAPORE: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

70% 2H 10M

49%

18%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 135


JAN

2014

SINGAPORE: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

68%

96%

FACEBOOK

59%

92%

TWITTER

19%

54%

GOOGLE+

18%

45%

LINKEDIN

13%

36%

INSTAGRAM

12%

25%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 136


JAN

2014

SINGAPORE: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

72% 96%

87%

44%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 137


SOUTH AFRICA

We Are Social

wearesocial.sg • @wearesocialsg • 138


JAN

2014

SOUTH AFRICA: DATA SNAPSHOT

48,601,098

TOTAL POPULATION

20,012,275

INTERNET USERS

9,800,000

ACTIVE FACEBOOK USERS

68,394,000

ACTIVE MOBILE SUBSCRIPTIONS

62%

URBAN

41%

INTERNET PENETRATION

20%

FACEBOOK PENETRATION

MOBILE PENETRATION

38%

RURAL

141%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 139


JAN

2014

SOUTH AFRICA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 37M 38%

2H 29M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 140


JAN

2014

SOUTH AFRICA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

40% 3H 02M

59%

19%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 141


JAN

2014

SOUTH AFRICA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

81%

97%

FACEBOOK

71%

92%

GOOGLE+

35%

69%

TWITTER

35%

62%

LINKEDIN

25%

49%

PINTEREST

13%

34%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 142


JAN

2014

SOUTH AFRICA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

40% 92%

89%

30%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 143


SOUTH KOREA

We Are Social

wearesocial.sg • @wearesocialsg • 144


JAN

2014

SOUTH KOREA: DATA SNAPSHOT

48,955,203

TOTAL POPULATION

83%

URBAN

17%

RURAL

41,091,681

INTERNET USERS

INTERNET PENETRATION

84%

13,000,000

ACTIVE FACEBOOK USERS

53,624,427

ACTIVE MOBILE SUBSCRIPTIONS

27%

FACEBOOK PENETRATION

MOBILE PENETRATION

110%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 145


JAN

2014

SOUTH KOREA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

3H 27M 75%

1H 35M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 146


JAN

2014

SOUTH KOREA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

74% 1H 01M

37%

17%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 147


JAN

2014

SOUTH KOREA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

48%

84%

FACEBOOK

36%

75%

TWITTER

22%

56%

GOOGLE+

7%

38%

ME2DAY

7%

33%

NATE CONNECT

8%

1%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 148


JAN

2014

SOUTH KOREA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

73% 94%

94%

56%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 149


THAILAND

We Are Social

wearesocial.sg • @wearesocialsg • 150


JAN

2014

THAILAND: DATA SNAPSHOT

67,448,120

TOTAL POPULATION

17,779,139

INTERNET USERS

24,000,000

ACTIVE FACEBOOK USERS

84,075,036

ACTIVE MOBILE SUBSCRIPTIONS

34%

URBAN

26%

INTERNET PENETRATION

36%

FACEBOOK PENETRATION

MOBILE PENETRATION

66%

RURAL

125%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 151


JAN

2014

THAILAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 07M 24%

3H 04M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 152


JAN

2014

THAILAND: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

25% 3H 39M

50%

36%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 153


JAN

2014

THAILAND: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

76%

97%

FACEBOOK

68%

96%

GOOGLE+

36%

69%

TWITTER

32%

57%

INSTAGRAM

22%

40%

LINKEDIN

7%

23%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 154


JAN

2014

THAILAND: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

31% 95%

94%

51%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 155


TURKEY

We Are Social

wearesocial.sg • @wearesocialsg • 156


JAN

2014

TURKEY: DATA SNAPSHOT

80,694,485

TOTAL POPULATION

35,990,932

INTERNET USERS

36,000,000

ACTIVE FACEBOOK USERS

72%

URBAN

45%

INTERNET PENETRATION

45%

FACEBOOK PENETRATION

28%

RURAL

68,000,000

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

84%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 157


JAN

2014

TURKEY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 51M 36%

1H 53M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 158


JAN

2014

TURKEY: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

44% 2H 32M

51%

26%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 159


JAN

2014

TURKEY: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

75%

97%

FACEBOOK

60%

93%

TWITTER

34%

72%

GOOGLE+

28%

70%

LINKEDIN

11%

33%

INSTAGRAM

11%

26%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 160


JAN

2014

TURKEY: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

30% 95%

92%

43%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 161


UNITED ARAB EMIRATES

We Are Social

wearesocial.sg • @wearesocialsg • 162


JAN

2014

UAE: DATA SNAPSHOT

5,473,972

TOTAL POPULATION

4,517,169

INTERNET USERS

4,400,000

ACTIVE FACEBOOK USERS

13,775,252

ACTIVE MOBILE SUBSCRIPTIONS

84%

URBAN

83%

INTERNET PENETRATION

80%

FACEBOOK PENETRATION

MOBILE PENETRATION

16%

RURAL

252%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 163


JAN

2014

UAE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 12M 71%

2H 57M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 164


JAN

2014

UAE: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

81% 3H 17M

52%

22%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 165


JAN

2014

UAE: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

67%

96%

FACEBOOK

53%

93%

GOOGLE+

32%

73%

TWITTER

27%

64%

LINKEDIN

22%

49%

INSTAGRAM

10%

26%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 166


JAN

2014

UAE: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

74% 90%

82%

38%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 167


UNITED KINGDOM

We Are Social

wearesocial.sg • @wearesocialsg • 168


JAN

2014

UK: DATA SNAPSHOT

63,395,574

TOTAL POPULATION

54,861,245

INTERNET USERS

36,000,000

ACTIVE FACEBOOK USERS

82,109,000

ACTIVE MOBILE SUBSCRIPTIONS

80%

URBAN

INTERNET PENETRATION

57%

FACEBOOK PENETRATION

MOBILE PENETRATION

20%

RURAL

87%

130%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 169


JAN

2014

UK: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

4H 11M 64%

1H 32M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 170


JAN

2014

UK: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

76% 1H 51M

45%

9%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 171


JAN

2014

UK: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

63%

87%

FACEBOOK

54%

79%

TWITTER

24%

44%

GOOGLE+

10%

33%

LINKEDIN

9%

22%

INSTAGRAM

7%

13%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 172


JAN

2014

UK: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

62% 87%

73%

39%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 173


UNITED STATES OF AMERICA

We Are Social

wearesocial.sg • @wearesocialsg • 174


JAN

2014

USA: DATA SNAPSHOT

316,668,567

TOTAL POPULATION

254,295,536

INTERNET USERS

178,000,000

ACTIVE FACEBOOK USERS

327,577,529

ACTIVE MOBILE SUBSCRIPTIONS

82%

URBAN

80%

INTERNET PENETRATION

56%

FACEBOOK PENETRATION

MOBILE PENETRATION

18%

RURAL

103%

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

wearesocial.sg • @wearesocialsg • 175


JAN

2014

USA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET

USERS SPEND USING THE

INTERNET EACH DAY THROUGH

A DESKTOP OR LAPTOP

MOBILE INTERNET

PENETRATION AS A

PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT

MOBILE INTERNET USERS

SPEND USING MOBILE

INTERNET EACH DAY

5H 13M 60%

2H 25M

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 176


JAN

2014

USA: SOCIAL INDICATORS

SOCIAL MEDIA

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

AVERAGE TIME SOCIAL

MEDIA USERS SPEND

ON SOCIAL MEDIA

EACH DAY

PERCENTAGE OF

MOBILE USERS USING

SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF

MOBILE USERS USING

LOCATION-BASED

SERVICES

75% 2H 17M

54%

15%

We Are Social

• Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 177


JAN

2014

USA: SOCIAL MEDIA USE

ANY SOCIAL NETWORK

67%

92%

FACEBOOK

56%

85%

TWITTER

22%

46%

GOOGLE+

17%

44%

PINTEREST

16%

33%

LINKEDIN

11%

30%

OWN AN ACCOUNT

USED IN THE PAST MONTH

We Are Social

• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

wearesocial.sg • @wearesocialsg • 178


JAN

2014

USA: SMARTPHONE USAGE

SMARTPHONE

PENETRATION AS A

PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS

SEARCHING FOR

LOCAL INFORMATION

VIA THEIR PHONE

SMARTPHONE USERS

RESEARCHING

PRODUCTS VIA

THEIR PHONE

SMARTPHONE USERS

WHO HAVE MADE A

PURCHASE VIA THEIR

PHONE

56% 94%

77%

46%

We Are Social

• Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 179


DATA SOURCES USED IN THIS REPORT

Population data

Latest available data from the United States Census Bureau (based on 2013 data),

correct as at January 2014.

Internet user data

Latest available data from InternetWorldStats.com and the China Internet Network

Information Centre, correct as at January 2014; usage behaviour data from

GlobalWebIndex Wave 11 (Q3 2013).

Social media user data

Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina

Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage

behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).

Mobile phone user data

Latest available data from Ericsson Mobility Report (November 2013), the International

Telecommunication Union (ITU), and the CIA Government Factbook, correct as at

January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3

2013), and Google’s “Our Mobile Planet” Report from May 2013.

We Are Social

wearesocial.sg • @wearesocialsg • 180


FIND OUT MORE AT

WEARESOCIAL.SG

We Are Social

wearesocial.sg • @wearesocialsg • 181


WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,

AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S

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IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU

TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT SAYHELLO@WEARESOCIAL.SG.

FIND OUT MORE AT WEARESOCIAL.SG.

We Are Social

Making Friends & Influencing People • 45


WE ARE SOCIAL SINGAPORE

SIMON KEMP, MANAGING DIRECTOR

@WEARESOCIALSG

SAYHELLO@WEARESOCIAL.SG

+65 6423 1051

HTTP://WEARESOCIAL.SG

We Are Social

Making Friends & Influencing People • 46

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